ONELINK COMMUNICATIONS INC
10QSB, 1998-05-08
TELEPHONE INTERCONNECT SYSTEMS
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                        Securities & Exchange Commission
                             Washington, D.C. 20549

                                   FORM 10-QSB


(Mark One)
[X]   QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 or  15(d)  OF THE  SECURITIES
      EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 1998

[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934

                         Commission file number 0-25764

                          OneLink Communications, Inc.
        (Exact name of small business issuer as specified in its charter)
            Minnesota                                     41-1675041
        (State or other jurisdiction                     (IRS Employer
        of incorporation or organization)                Identification No.)

                          10340 Viking Drive, Suite 150
                             Eden Prairie, MN 55344
                    (Address of principal executive offices)

                                  612-996-9000
                           (Issuer's telephone number)

      Check  whether  the issuer (1) filed all  reports  required to be filed by
section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports), and (2)
has been subject to such filing  requirements for the past 90 days.
YES [X] NO [  ]


                         APPLICABLE TO CORPORATE ISSUERS
     State the number of shares  outstanding of each of the issuer's classes of
common equity, as of the latest  practicable date:  4,991,696 shares outstanding
as of 4/30/98, par value $.01 per share.
     Transitional Small Business Disclosure Format (check one);  YES [ ]  NO [X]

<PAGE>
                          OneLink Communications, Inc.
                                   Form 10-QSB
                          Quarter Ended March 31, 1998


                                Table of Contents

PART I    Financial Information                                         Page No.

 Item 1.  Financial Statements (Unaudited)
            Balance Sheets at December 31, 1997 and
              March 31, 1998                                                   3

            Statements of Operations for the three month
              period ended March 31, 1998 and 1997                             4

            Statements of Cash Flows for the three month
              period ended March 31, 1998 and 1997                             5

            Notes to Financial Statements                                      6

 Item 2.  Management's Discussion and Analysis of Financial
          Condition and Results of Operations                                  6


PART II   Other Information                                                    9

 Item 1.  Legal Proceedings                                                    9

 Item 6   Exhibits and Reports on Form 8-K                                     9

SIGNATURES                                                                    10

Exhibit Index                                                                 11


<PAGE>

Part 1 - Financial Information

Item 1.   Financial Statements



                          OneLink Communications, Inc.
                                 Balance Sheets
<TABLE>
<CAPTION>
                                                                     March 31,      
                                                                       1998            December 31,
                                                                    (unaudited)             1997
                                                                   -----------------------------------
Assets
Current assets:

<S>                                                                      <C>               <C>       
      Cash and cash equivalents                                          $620,910          $1,074,556
      Trade accounts receivable, net of allowance for
         doubtful accounts of $53,023 in 1997 and $13,537 in 1998         248,544             113,089
      Minimum lease payments receivable                                         0              17,100
      Computer parts and supplies, net of reserve for
         obsolescence of $0 in 1998 and $12,000 1997                       16,132               4,032
      Prepaid expenses                                                     69,161              52,794
                                                                   ---------------      --------------
Total current assets                                                      954,747           1,261,571

Property and equipment:
      Furniture and equipment                                             784,219             785,696
      Equipment leased to others                                          276,018             273,608
                                                                   ---------------      --------------
                                                                        1,060,237           1,059,304
      Accumulated depreciation                                           (596,829)           (508,975)
                                                                   ---------------      --------------
                                                                          463,408             550,329
Other assets:
      Deposits                                                             45,885              45,885
                                                                   ---------------      --------------
                                                                           45,885              45,885
                                                                   ---------------      --------------
Total Assets                                                            1,464,040           1,857,785
                                                                   ===============      ==============

Liabilities and shareholders' equity

Current liabilities:
      Accounts payable                                                    $28,127             $74,125
      Current maturities of long-term debt                                 26,870              33,773
      Customer deposits                                                    47,643             100,000
      Deferred revenue                                                     59,535              44,036
      Other accrued liabilities                                           383,195             343,366
                                                                   ---------------      --------------
Total current liabilities                                                 545,370             595,300

Long-term debt, net of current maturities                                   3,138               5,735

Shareholders' equity:
      Common stock, par value $.01 per share, Authorized shares--
         50,000,000; Issued and outstanding shares: 1998
         and 1997--4,991,696 and 4,991,696, respectively                   49,917              49,917
      Additional paid-in capital                                        8,467,125           8,467,125
      Accumulated deficit                                              (7,601,509)         (7,260,292)
                                                                   ---------------      --------------
Total shareholders' equity                                                915,533           1,256,750
                                                                   ---------------      --------------

Total liabilities and shareholders' equity                             $1,464,040          $1,857,785
                                                                   ===============      ==============
</TABLE>

See accompanying notes.

<PAGE>
                          OneLink Communications, Inc.
                            Statements of Operations
                                   (unaudited)

<TABLE>
<CAPTION>
                                                                  Three months ended March 31,
                                                                      1998          1997
                                                                  ----------------------------

<S>                                                                    <C>           <C>     
  Revenues                                                             $518,415      $446,840
  Cost of revenues                                                      313,442       300,919
                                                                  ----------------------------
  Gross profit                                                          204,973       145,921

  Operating expenses:
      Selling                                                           121,526       162,505
      General and administrative                                        415,754       369,350
      Research and development                                                0        47,728
      Goodwill amortization                                                   0        32,573
                                                                  ----------------------------
  Total operating expenses                                              537,280       612,156
                                                                  ----------------------------
  Operating loss                                                       (332,307)     (466,235)

  Interest income                                                        10,980         6,984
  Interest expense                                                         (926)       (3,528)
  Other expense                                                         (18,964)          (98)
                                                                  ----------------------------

  Net loss                                                            $(341,217)    $(462,877)
                                                                  ============================

  Net loss per share (Basic and Diluted)                                 $(0.07)       $(0.16)

  Weighted average number of shares outstanding (Basic and Diluted)   4,991,696     2,947,388
</TABLE>

<PAGE>
                          OneLink Communications, Inc.
                            Statements of Cash Flows
                                   (unaudited)

<TABLE>
<CAPTION>
                                                         Three months ended March 31,
                                                             1998            1997
                                                      --------------   ---------------
Operating Activities:
<S>                                                       <C>               <C>       
Net Loss                                                  $(341,217)        $(462,877)
Adjustments to reconcile net loss to
  net cash used in operating activities:
    Depreciation and amortization of goodwill                88,029            99,842
    Write-off of A/P                                              0            24,000
    Net gain on sale of property
    and                                                        (811)                0
         equipment
    Changes in operating assets and liabilities:
      Accounts receivable                                  (135,455)         (213,105)
      Minimum lease pmts                                     17,100                 0
    receivable
      Computer parts and supplies                           (12,100)           (1,110)
      Prepaid expenses and deposits                         (16,367)          209,736
      Accounts payable                                      (45,998)          (44,103)
      Accrued liabilities                                   (12,528)         (144,238)
      Deferred revenue                                       15,499            73,765
                                                      --------------   ---------------
Net cash used in operating activities                      (443,848)         (458,090)

Investing Activities:
Sale of property and equipment                                2,000                --
Purchases of property and equipment                          (2,298)          (64,476)
                                                      --------------   ---------------
Net cash used in investing activities                          (298)          (64,476)

Financing activities:
Payments on short-term and long-term notes payable           (9,500)          (14,083)
                                                      --------------   ---------------
Net cash (used) provided by financing activities             (9,500)          (14,083)
                                                      --------------   ---------------

Decrease in cash and cash equivalents                      (453,646)         (536,651)
Cash and cash equivalents at beginning of period          1,074,556           709,253
                                                      --------------   ---------------
Cash and cash equivalents at end of period                 $620,910          $172,602
                                                      ==============   ===============

</TABLE>

See accompanying notes.

<PAGE>

                          OneLink Communications, Inc.
                          Notes to Financial Statements
                                 March 31, 1998
                                   (Unaudited)

Note. 1.  Summary of Significant Accounting Policies.

Interim Financial Information
The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting principles for interim financial information.
Accordingly,  certain information and footnote  disclosures normally included in
financial  statements  prepared in accordance with generally accepted accounting
principles have been omitted pursuant to such rules and  regulations.  Operating
results for the three months ended March 31, 1998 are not necessarily indicative
of the results  that may be expected for the year ended  December 31, 1998.  The
accompanying   financial   statements  and  related  notes  should  be  read  in
conjunction  with the audited  financial  statements  of the Company,  and notes
thereto,  for the fiscal year ended December 31, 1997, included in the Company's
Form 10-KSB for the year ended  December 31, 1997 and the Company's  1997 Annual
Report to Shareholders.

The financial information furnished reflects, in the opinion of management,  all
adjustments,  consisting  of normal  recurring  accruals,  necessary  for a fair
presentation of the results of the interim periods presented.

Reclassifications
Certain  prior  year  items  have been  reclassified  to  conform  with the 1998
presentation.


Item 2. Management's  Discussion and Analysis of Financial Condition and Results
of Operations

Results of Operations
The  following  table sets  forth  certain  Statement  of  Operations  data as a
percentage of revenues.
                                          First                      First
                                       Quarter 1998              Quarter 1997
                                     -----------------        ------------------
     Revenues                              100.0%                    100.0%
     Cost of revenues                       60.5                      67.3
     Gross profit                           39.5                      32.7
     Operating expense:
         Selling                            23.4                      36.4
        General & administrative            80.2                      82.7
        Research & development               0.0                      10.7
          Goodwill amortization              0.0                       7.3
     Total other income (expense)           (1.7)                       .8
     Net loss                              (65.8)%                  (103.6)%
<PAGE>
Revenues
The Company's revenues of $518,415 increased $71,575 or 16% for the three months
ended March 31, 1998  compared to $446,840  for the three months ended March 31,
1997.  The  increase  in revenue was  attributed  to the  Company's  new line of
business  TeleSmartTM  Data  Services  and its mapping  services.  In 1998,  the
Company  recognized  approximately  $210,000  in  revenue  from its  TeleSmartTM
business  line and an  increase in revenue of  approximately  $30,000 in mapping
services.  These  revenues  were  offset by a decrease  of  $156,000 in sales of
access cards compared to the same period in 1997. The Company  discontinued  its
access  card  operation  in  September,  1997  because  it  could  not  generate
reasonable cash flow or profits in the foreseeable  future,  and did not fit the
new strategic  direction of the Company.  As a result,  the Company did not have
comparable  revenues from sales of access cards for the three months ended March
31, 1998.  Revenues for the three  months  ended March 31, 1998,  excluding  the
access card revenue in 1997 increased $227,798 or 78%.

Cost of Revenues
The Company's cost of revenues of $313,442 increased $12,523 or 4% for the three
months  ended March 31, 1998  compared to $300,919  for the three  months  ended
March 31,  1997.  Cost of  revenues  excluding  the access card cost of revenues
increased  $135,879 or 77%. This increase in cost of revenues was related to the
development  and operation of  TeleSmartTM  Data Services.  The Company's  gross
margin of 39.5% increased 6.8 percentage points for the three months ended March
31,  1998  compared to 32.7% for the three  months  ended  March 31,  1997.  The
increase  in the gross  margin is due to the change in  business  mix and higher
margins in the Company's mapping services and TeleSmartTM business line.

Selling
The  Company's  selling  expenses of $121,526  decreased  $40,979 or 25% for the
three  months  ended March 31, 1998  compared to $162,505  for the three  months
ended March 31,  1997.  This  decrease  was largely due to a reduction  of sales
staff resulting from  management's  adoption of a lower sales cost model and the
realignment of the Company around its TeleSmartTM business.

General and Administrative
The Company's general and administrative  expenses of $415,754 increased $46,404
or 13% for the three  months  ended March 31, 1998  compared to $369,350 for the
three months ended March 31,  1997.  The increase in general and  administrative
expenses  are  primarily  related to the  transfer of  approximately  $34,000 of
personnel costs to general and administrative from research and development.

Research and Development
The Company  incurred no research and development  expenses for the three months
ended March 31, 1998  compared to $47,728 for the three  months  ended March 31,
1997.  In 1998,  the  Company  elected a revised  business  model  that does not
require investment into research and development projects to grow the business.

<PAGE>

Goodwill
The Company had no goodwill  amortization  for the three  months ended March 31,
1998 compared to $32,573 for the three months ended March 31, 1997. In 1997, the
Company  amortized  goodwill related to the Company's  acquisition of its access
card  business,  Provident  Worldwide  Communications.  In September  1997,  the
remaining  goodwill related to Provident was written-off.  The asset of goodwill
was determined to have been impaired  because of the losses related to Provident
and its inability to generate future operating income without  substantial sales
volume increase.

Other Income and Expense
Interest  income of $10,980  increased  $3,996 or 57% for the three months ended
March 31, 1998  compared  $6,984 for the three months ended March 31, 1997.  The
increase is a result of the  increase in cash and cash  equivalents  held by the
Company  during the  three-month  period  ended  March 31,  1998.  Cash and cash
equivalents  on March 31, 1998 were  $620,910  compared to $172,602 on March 31,
1997.  The increase in cash and cash  equivalents  is a result of the receipt by
the Company of the proceeds of a private  placement  of its stock,  commenced in
September of 1997, that raised $2,000,000.

The Company had other  expenses of $18,964 for the three  months ended March 31,
1998 compared to $98 for three months ended March 31, 1997. In the first quarter
of 1998,  the Company  negotiated  an out of court  settlement  of $20,000 for a
lawsuit that began in 1996.

Net Loss
The Company incurred a net loss of $341,217 for the three months ended March 31,
1998  compared to a net loss of $462,877  for the three  months  ended March 31,
1997, a decrease of $121,660 or 26%. The decline in the  Company's  net loss was
attributed to increased  revenues and gross profit  resulting  from sales of the
Company's  TeleSmartTM  Data  Services  products  and  management's  decision to
streamline  the  Company's  operations  resulting  in  a  decline  in  operating
expenses.


Liquidity and Capital Resources

The Company had cash of $620,910 and working capital of $409,377 as of March 31,
1998.  Cash used in operating  activities  during the  three-month  period ended
March  31,  1998 was  $443,848.  Management  believes  working  capital  will be
sufficient to support the Company's operating capital needs for the remainder of
the current  fiscal year,  assuming  the Company is able to generate  sufficient
revenues and control expenses during the remainder of fiscal year 1998.

The Company  reviewed its strategy and various  lines of business  during fiscal
year 1997 to  determine  the best  course of action to stem  ongoing  losses and
generate  increased revenues in fiscal year 1998. As a result of the review, the
Company  exited and scaled back its  operations in lines of business such as the
access card business and its interactive  voice response business that could not
contribute a profitable cash flow and elected to focus on providing its enhanced
management  reporting  services to the  telecommunication  industry  through its
TeleSmartTM  Data Services.  This service combines raw  telecommunications  data
with  geographic  information  service  technology  to produce  enhanced  caller
reporting for business analysis and marketing  purposes.  Management believes it
is first to market  with this  type of  enhanced  service  and is  focusing  the
Company's efforts on capitalizing on this opportunity.


<PAGE>

In November  1997,  the Company  signed a three-year  agreement  with US WEST to
provide enhanced management reports to US WEST's customers through the Company's
TeleSmartTM  offering.  US WEST is planning  to  introduce  this  product to its
customers in the third quarter of 1998.  The Company is  aggressively  marketing
its TeleSmartTM Services to other Regional Bell Operating Companies, Independent
Telephone Operating Companies, new Local Access Carriers, existing InterExchange
Carriers and the Teleservices Industry.

Management's  projections  with  respect  to the  Company's  ability to meet its
working capital  requirements in fiscal year 1998 are based upon: (i) generating
sales that  exceed the  Company's  fiscal  1997  sales;  and (ii)  avoiding  any
significant  increase  in  expenses.  Furthermore,  delays in US West's  product
launch or delays in securing additional customers for the Company's  TeleSmartTM
offerings could have a material effect on the Company's  projections and ability
to continue its business.

Although the Company  believes it can increase its revenues and improve its cash
flow, there are no assurances that it will be successful in doing so. Should the
Company seek additional financing, there is no assurance that additional capital
will be  available  to the  Company on  acceptable  terms if at all. In order to
obtain  additional  capital,  the Company may issue equity securities at a price
that would result in dilution to existing shareholders.


Forward Looking Statements

This Form 10-QSB contains certain forward-looking  statements within the meaning
of Section 27A of the  Securities Act of 1933, as amended and Section 21E of the
Securities  Exchange Act of 1934.  All statements  included  herein that address
activities, events or developments that OneLink expects, believes or anticipates
will or may  occur in the  future,  including  such  things  as  future  capital
expenditures  (including the amount and nature thereof),  business  strategy and
measures  to  implement   strategy,   expansion   and  other  such  matters  are
forward-looking  statements.  Actual  events  may differ  materially  from those
anticipated in the forward-looking statements.  Important factors that may cause
such a  difference  include  general  economic  conditions,  changes in interest
rates,  increased  competition  in the  Company's  market  area,  acceptance  by
telecommunications  customers and increased regulation of the telecommunications
industry.

PART II  Other Information

Item 1.  Legal Proceedings

On March 8, 1996,  Don  Lomax,  a former  employee  of the  Company,  filed suit
against the Company  alleging  breach of an unsigned  employment  contract.  Mr.
Lomax sought  specific  performance  of the terms of the  contract.  The Company
denied  Mr.  Lomax's  claim  and  counterclaimed  for  breach  of a  non-compete
agreement.  On March 18,  1998 this suit was  settled  outside of court with the
Company agreeing to pay Mr. Lomax $20,000.

<PAGE>

Items 2. through 5.  Not Applicable

Item 6.  Exhibits and Reports on Form 8-K

   (a)    Exhibits
          11. Computation of Earnings Per Common Share
          27.  Financial Data Schedule
   (b)    Reports on Form 8-K
          None

<PAGE>

                          OneLink Communications, Inc.


                                   SIGNATURES
Pursuant to the  registration  requirements  of the  Securities  Exchange Act of
1934,  the  registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.

                                           ONELINK COMMUNICATIONS, INC.
                                           (Registrant)


Date: May 7, 1998                          BY: /s/ Paul F. Lidsky
                                           President and Chief Executive Officer


                                           BY: /s/ Michael J. Ryan
                                           Chief Financial Officer

<PAGE>
                                  Exhibit Index

                          OneLink Communications, Inc.
                                   Form 10-QSB

Exhibit Number    Description

      11          Computation of Earnings Per Common Share
      27          Financial Data Schedule (filed only in electronic format)



                           OneLink Communications Inc.

                                   Exhibit 11


Computation of Earnings Per Common Share

Net income (loss) per common share is calculated based on the net income and net
loss for the respective  period and the weighted average number of common shares
outstanding during the period.  Common Stock equivalents  (options and warrants)
and not dilutive and  anti-dilutive for the respective three month periods ended
March 31, 1998 and 1997.



<TABLE> <S> <C>


<ARTICLE>                          5
<MULTIPLIER>                       1
<CURRENCY>                         U.S. Dollars
       
<S>                                <C>
<PERIOD-TYPE>                      3-MOS
<FISCAL-YEAR-END>                  DEC-31-1998
<PERIOD-START>                     JAN-01-1998
<PERIOD-END>                       MAR-31-1998
<EXCHANGE-RATE>                              1
<CASH>                                 620,910
<SECURITIES>                                 0
<RECEIVABLES>                          262,081
<ALLOWANCES>                           (13,537)
<INVENTORY>                             16,132
<CURRENT-ASSETS>                       954,747
<PP&E>                               1,060,237
<DEPRECIATION>                        (596,829)
<TOTAL-ASSETS>                       1,464,040
<CURRENT-LIABILITIES>                  545,370
<BONDS>                                      0
                        0
                                  0
<COMMON>                                49,917
<OTHER-SE>                             865,616
<TOTAL-LIABILITY-AND-EQUITY>         1,464,040
<SALES>                                518,415
<TOTAL-REVENUES>                       518,415
<CGS>                                  313,442
<TOTAL-COSTS>                          313,442
<OTHER-EXPENSES>                       537,280
<LOSS-PROVISION>                             0
<INTEREST-EXPENSE>                        (926)
<INCOME-PRETAX>                       (341,217)
<INCOME-TAX>                                 0
<INCOME-CONTINUING>                   (341,217)
<DISCONTINUED>                               0
<EXTRAORDINARY>                              0
<CHANGES>                                    0
<NET-INCOME>                          (341,217)
<EPS-PRIMARY>                             (.07)
<EPS-DILUTED>                             (.07)
        

</TABLE>


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