ODWALLA INC
DEF 14A, 1998-12-21
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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<PAGE>   1
                                  Schedule 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement        [ ] Confidential, For Use of the 
                                            Commission Only (as permitted by 
                                            Rule 14a-6(e)(2))

[X]  Definitive Proxy Statement

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                                  ODWALLA, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[ ]  Fee computed on the table below per Exchange Act Rules 14a-6(i)(1) 
     and 0-11.

(1)  Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

(2)     Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------

(3) Per unit price or other underlying value of transaction computed pursuant to
Exchange Act Rule 0-11 (set forth the amount on which the filing fee is
calculated and state how it was determined):

- --------------------------------------------------------------------------------

(4)  Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

(5)  Total fee paid:

- --------------------------------------------------------------------------------

[ ]  Fee paid previously with preliminary materials:

- --------------------------------------------------------------------------------

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.

(1)  Amount previously paid:

- --------------------------------------------------------------------------------

(2)  Form, Schedule or Registration Statement No.:

- --------------------------------------------------------------------------------

(3)  Filing Party:

- --------------------------------------------------------------------------------

(4)  Date Filed:


<PAGE>   2
 
                                      LOGO
 
Dear Shareholder:
 
     You are cordially invited to attend the Annual Meeting of Shareholders (the
"Annual Meeting") of Odwalla, Inc. (the "Company") which will be held on
February 1, 1999, at 2:00 p.m. PST, at the City of Dinuba Council Building, 405
East El Monte, Dinuba, California 93618.
 
     At the Annual Meeting, you will be asked to consider and vote upon the
following proposals: (i) to elect five (5) directors of the Company and (ii) to
ratify the appointment of PricewaterhouseCoopers LLP as independent accountants
of the Company for the fiscal year ending August 28, 1999.
 
     The enclosed Proxy Statement more fully describes the details of the
business to be conducted at the Annual Meeting. After careful consideration, the
Company's Board of Directors has unanimously approved the proposals and
recommends that you vote FOR each such proposal.
 
     After reading the Proxy Statement, please mark, date, sign and return the
enclosed proxy card in the accompanying reply envelope by no later than January
29, 1999. If you decide to attend the Annual Meeting and would prefer to vote in
person, please notify the Secretary of the Company that you wish to vote in
person and your proxy will not be voted. YOUR SHARES CANNOT BE VOTED UNLESS YOU
SIGN, DATE AND RETURN THE ENCLOSED PROXY OR ATTEND THE ANNUAL MEETING IN PERSON.
 
     A copy of the Company's 1998 Annual Report on Form 10-K has been mailed
concurrently herewith to all shareholders entitled to notice of and to vote at
the Annual Meeting.
 
     We look forward to seeing you at the Annual Meeting.
 
                                          Sincerely yours,
 
                                          /s/ D. STEPHEN C. WILLIAMSON

                                          D. STEPHEN C. WILLIAMSON
                                          Chairman of the Board
                                          Chief Executive Officer
 
Half Moon Bay, California
December 18, 1998
 
                                   IMPORTANT
PLEASE MARK, DATE AND SIGN THE ENCLOSED PROXY AND RETURN IT AT YOUR EARLIEST
CONVENIENCE IN THE ENCLOSED POSTAGE-PREPAID RETURN ENVELOPE SO THAT IF YOU ARE
UNABLE TO ATTEND THE ANNUAL MEETING, YOUR SHARES MAY BE VOTED.
<PAGE>   3
 
                                 ODWALLA, INC.
                              120 STONE PINE ROAD
                        HALF MOON BAY, CALIFORNIA 94019
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD FEBRUARY 1, 1999
 
TO OUR SHAREHOLDERS:
 
     You are cordially invited to attend the Annual Meeting of Shareholders (the
"Annual Meeting") of Odwalla, Inc., a California corporation (the "Company"), to
be held on February 1, 1999, at 2:00 p.m. PST, at the City of Dinuba Council
Building, 405 East El Monte, Dinuba, California 93618, for the following
purposes:
 
          1. To elect directors to serve for the ensuing year or until their
     respective successors are duly elected and qualified. The nominees are D.
     Stephen C. Williamson, Greg A. Steltenpohl, Martin S. Gans, Ranzell "Nick"
     Nickelson, II and Richard Grubman.
 
          2. To ratify the appointment of PricewaterhouseCoopers LLP as
     independent accountants of the Company for the fiscal year ending August
     28, 1999.
 
          3. To transact such other business as may properly come before the
     meeting or any adjournment thereof.
 
     The foregoing items of business are more fully described in the Proxy
Statement that accompanies this Notice.
 
     Only shareholders of record at the close of business on December 11, 1998,
are entitled to notice of and to vote at the Annual Meeting and at any
continuation or adjournment thereof.
 
     All shareholders are cordially invited and encouraged to attend the Annual
Meeting. In any event, to assure your representation at the meeting, please
carefully read the accompanying Proxy Statement which describes the matters to
be voted on at the Annual Meeting and sign, date and return the enclosed proxy
card in the reply envelope provided. Should you receive more than one proxy
because your shares are registered in different names and addresses, each proxy
should be returned to assure that all your shares will be voted. If you attend
the Annual Meeting and vote by ballot, your proxy will be revoked automatically
and only your vote at the Annual Meeting will be counted. The prompt return of
your proxy card will assist us in preparing for the Annual Meeting.
 
     We look forward to seeing you at the Annual Meeting.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          /s/ KATHARIN BARR HOGEN

                                          KATHARIN BARR HOGEN
                                          Secretary
 
Half Moon Bay, California
December 18, 1998
 
     ALL SHAREHOLDERS ARE CORDIALLY INVITED TO ATTEND THE ANNUAL MEETING IN
PERSON. IN ANY EVENT, TO ENSURE YOUR REPRESENTATION AT THE ANNUAL MEETING, YOU
ARE URGED TO VOTE, SIGN AND RETURN THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN
THE POSTAGE-PREPAID ENVELOPE ENCLOSED FOR THAT PURPOSE.
<PAGE>   4
 
                                PROXY STATEMENT
 
                   FOR THE ANNUAL MEETING OF SHAREHOLDERS OF
                                 ODWALLA, INC.
                          TO BE HELD FEBRUARY 1, 1999
 
                                    GENERAL
 
     This Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of Odwalla, Inc., a California corporation (the "Company"
or "Odwalla"), of proxies to be voted at the Annual Meeting of Shareholders (the
"Annual Meeting") to be held on February 1, 1999, or at any adjournment or
postponement thereof, for the purposes set forth in the accompanying Notice of
Annual Meeting of Shareholders. Shareholders of record on December 11, 1998,
will be entitled to vote at the Annual Meeting. The Annual Meeting will be held
at 2:00 p.m. PST, at the City of Dinuba Council Building, 405 East El Monte,
Dinuba, California 93618.
 
     It is anticipated that this Proxy Statement and the enclosed proxy card
will be first mailed to shareholders on or about December 21, 1998.
 
                                 VOTING RIGHTS
 
     The close of business on December 11, 1998, was the record date for
shareholders entitled to notice of and to vote at the Annual Meeting and any
adjournments thereof. At the record date, the Company had approximately
5,061,000 shares of its Common Stock outstanding and entitled to vote at the
Annual Meeting, held by approximately 277 record shareholders. Holders of Common
Stock are entitled to one vote for each share of Common Stock so held. A
majority of the shares of Common Stock entitled to vote will constitute a quorum
for the transaction of business at the Annual Meeting.
 
     If any shareholder is unable to attend the Annual Meeting, such shareholder
may vote by proxy. The enclosed proxy is solicited by the Company's Board of
Directors, (the "Board of Directors" or the "Board") and, when the proxy card is
returned properly completed, it will be voted as directed by the shareholder on
the proxy card. Shareholders are urged to specify their choices on the enclosed
proxy card. If a proxy card is signed and returned without choices specified, in
the absence of contrary instructions, the shares of Common Stock represented by
such proxy will be voted FOR Proposals 1 and 2 and will be voted in the proxy
holders' discretion as to other matters that may properly come before the Annual
Meeting.
 
     An affirmative vote of a majority of the shares present and voting at the
meeting is required for approval of all items being submitted to the
shareholders for their consideration. An automated system administered by the
Company's transfer agent tabulates shareholder votes. Abstentions and broker
non-votes each are included in determining the number of shares present and
voting at the Annual Meeting for purposes of determining the presence or absence
of a quorum, and each is tabulated separately. Abstentions are counted as
negative votes, whereas broker non-votes are not counted for purposes of
determining whether Proposals 1 or 2 presented to shareholders have been
approved.
 
                            REVOCABILITY OF PROXIES
 
     Any person giving a proxy has the power to revoke it at any time before its
exercise. A proxy may be revoked by filing with the Secretary of the Company an
instrument of revocation or a duly executed proxy bearing a later date, or by
attending the Annual Meeting and voting in person.
 
                            SOLICITATION OF PROXIES
 
     The Company will bear the cost of soliciting proxies. Copies of
solicitation material will be furnished to brokerage houses, fiduciaries, and
custodians holding shares in their names that are beneficially owned by others
to forward to such beneficial owners. The Company may reimburse such persons for
their costs of
<PAGE>   5
 
forwarding the solicitation material to such beneficial owners. The original
solicitation of proxies by mail may be supplemented by solicitation by
telephone, telegram, or other means by directors, officers, employees or agents
of the Company. No additional compensation will be paid to these individuals for
any such services. Except as described above, the Company does not intend to
solicit proxies other than by mail.
 
     THE ANNUAL REPORT ON FORM 10-K OF THE COMPANY FOR THE FISCAL YEAR ENDED
AUGUST 29, 1998, HAS BEEN MAILED CONCURRENTLY WITH THE MAILING OF THE NOTICE OF
ANNUAL MEETING AND PROXY STATEMENT TO ALL SHAREHOLDERS ENTITLED TO NOTICE OF AND
TO VOTE AT THE ANNUAL MEETING. THE ANNUAL REPORT ON FORM 10-K IS NOT
INCORPORATED INTO THIS PROXY STATEMENT AND IS NOT CONSIDERED PROXY SOLICITING
MATERIAL.
 
                                PROPOSAL NO. 1:
 
                             ELECTION OF DIRECTORS
 
     At the Annual Meeting, five directors (constituting the entire board) are
to be elected to serve until the next Annual Meeting of Shareholders and until a
successor for such director is elected and qualified, or until the death,
resignation, or removal of such director. It is intended that the proxies will
be voted for the five nominees named below for election to the Company's Board
of Directors unless authority to vote for any such nominee is withheld. There
are five nominees, all of whom are currently directors of the Company. Each
person nominated for election has agreed to serve if elected, and the Board of
Directors has no reason to believe that any nominee will be unavailable or will
decline to serve. In the event, however, that any nominee is unable or declines
to serve as a director at the time of the Annual Meeting, the proxies will be
voted for any nominee who is designated by the current Board of Directors to
fill the vacancy. Unless otherwise instructed, the proxyholders will vote the
proxies received by them for the nominees named below. The five candidates
receiving the highest number of the affirmative votes of the shares entitled to
vote at the Annual Meeting will be elected directors of the Company. The proxies
solicited by this Proxy Statement may not be voted for more than five nominees.
 
     Effective November 18, 1998, the Board of Directors elected Stephen
Williamson as Chairman of the Board, in addition to his current position as
Chief Executive Officer, following Odwalla founder Greg Steltenpohl's
notification of his resignation as Chairman.
 
     The Board of Directors recommends that shareholders vote FOR election of
all of the nominees for election as directors.
 
                                    NOMINEES
 
     Set forth below is information regarding the nominees to the Board of
Directors.
 
<TABLE>
<CAPTION>
                                                                                            FIRST ELECTED
                    NAME                           POSITION(S) WITH THE COMPANY      AGE      DIRECTOR
                    ----                           ----------------------------      ---    -------------
<S>                                              <C>                                 <C>    <C>
D. Stephen C. Williamson.....................    Chairman of the Board               40         1992
                                                   and Chief Executive Officer
Greg A. Steltenpohl..........................    Director                            44         1985
Martin S. Gans(1)(2).........................    Director                            56         1992
Ranzell Nickelson, II........................    Director                            54         1997
Richard Grubman(1)(2)........................    Director                            36         1997
</TABLE>
 
- ---------------
(1) Member of the Audit Committee
 
(2) Member of the Compensation Committee
 
                                        2
<PAGE>   6
 
           BUSINESS EXPERIENCE OF NOMINEES FOR ELECTION AS DIRECTORS
 
     D. STEPHEN C. WILLIAMSON currently serves as Chairman of the Board and as
Chief Executive Officer, a position he has held since June 1996. Prior to that
time, Mr. Williamson served as Co-Chairman of the Board and Co-Chief Executive
Officer from January 1995 to June 1996 and as Chief Financial Officer of the
Company from March 1991 to August 1996. Mr. Williamson also served as the
Company's President from May 1992 until January 1995. From 1988 to March 1991,
Mr. Williamson was a general partner of Ellistan Partners, a private investment
firm. Prior to that, Mr. Williamson worked as an analyst and an associate at
First Boston Corp. Mr. Williamson holds a B.A. degree in history from the
University of California at Berkeley. He is also Chairman of Avenal Land & Oil
Company, a private investment company.
 
     GREG A. STELTENPOHL, the founder of the Company and a director, served as
Chairman of the Board from June 1996 until November 18, 1998. Mr. Steltenpohl
served as Co-Chairman of the Board and Co-Chief Executive Officer from January
1995 to June 1996. From the Company's incorporation in December 1985 until
January 1995, Mr. Steltenpohl served as Chairman of the Board and Chief
Executive Officer. In addition, Mr. Steltenpohl served as the Company's
President from November 1985 until May 1992. Mr. Steltenpohl holds a B.S. degree
in environmental sciences from Stanford University.
 
     MARTIN S. GANS has been a director of the Company since December 1992. Mr.
Gans served as Executive Vice President and Chief Financial Officer of Sun World
International, Inc. from 1978 until 1987, and he was a partner at Touche Ross &
Co., an accounting firm, from 1972 until 1978. Mr. Gans is a certified public
accountant and holds a B.B.A. from the University of Miami and an M.B.A. from
Northwestern University. Mr. Gans is also a director of Best Collateral, Inc., a
publicly-traded company. In addition, Mr. Gans is Chairman of International
Storage Management, N.V. and LSL Biotechnologies, Inc.
 
     RANZELL "NICK" NICKELSON, II has been a director of the Company since
August 1997. Dr. Nickelson has served as Director, International Food Safety at
IDEXX Laboratories, Inc. since October 1997. From 1996 to October 1997, he
served as President of Red Mesa Microbiology, Inc. From 1991 to 1996, Dr.
Nickelson was vice president, Silliker Laboratories Group, Inc. Dr. Nickelson
served as a member of the National Advisory Committee on Microbiological
Criteria for Foods and as Coordinator, Blue Ribbon Task Force on E. coli O157:H7
for the National Live Stock and Meat Board. Dr. Nickelson holds a B.S. in Animal
Science, a M.S. in Food Technology and a Ph.D in Microbiology from Texas A&M
University.
 
     RICHARD L. GRUBMAN has been a director of the Company since August 1997.
Mr. Grubman has been a Managing Director of Highfields Capital Management, LP
since April 1998. Prior to this, Mr. Grubman was a Managing Director of
Development Capital, LLC since January 1997 and a general partner of its
affiliate, Corporate Value Partners, LP, since November 1996. Mr. Grubman was
also previously President of Sycamore Capital Management, Inc., a position he
held since January 1996. From December 1992 to November 1995, Mr. Grubman was a
general partner of Lakeview Partners, L.P. During 1992, he was a vice president
of Gollust, Tierney and Oliver, Incorporated. Mr. Grubman holds an A.B. degree
in Art and Archaeology from Princeton University. He is also a director of the
Children's Motility Disorder Foundation.
 
                         BOARD MEETINGS AND COMMITTEES
 
     The Board of Directors held ten (10) meetings during fiscal 1998. During
fiscal 1998, each director, other than Mr. Nickelson, attended more than
seventy-five percent (75%) of the aggregate of (i) the total number of meetings
of the Board of Directors and (ii) the total number of meetings held by all
committees of the Board on which such director served. There are no family
relationships among executive officers or directors of the Company. The Board of
Directors has an Audit Committee and a Compensation Committee.
 
     The Audit Committee of the Board of Directors held one (1) meeting during
fiscal 1998. The Audit Committee, which is currently comprised of Directors Gans
and Grubman, recommends engagement of the Company's independent accountants,
approves services performed by such accountants and reviews and evaluates the
Company's accounting system and its system of internal controls.
 
                                        3
<PAGE>   7
 
     The Compensation Committee of the Board of Directors held five (5) meetings
during fiscal 1998. The Compensation Committee, which is currently comprised of
Directors Grubman and Gans, has overall responsibility for the Company's
compensation policies and determines the compensation payable to the Company's
executive officers, including their participation in certain of the Company's
employee benefit and stock option plans.
 
                             DIRECTOR COMPENSATION
 
     The Company's non-employee directors currently receive $10,000 per year, in
addition to reimbursement for certain expenses incurred in connection with
attendance at Board and committee meetings.
 
     Under the Automatic Option Grant Program of the 1997 Stock Incentive Plan
(the "1997 Plan"), each individual who first becomes a non-employee Board
member, whether through election by the shareholders or appointment by the
Board, is automatically granted, at the time of such initial election or
appointment, a non-statutory option to purchase 5,000 shares of Common Stock,
provided such individual was not previously in the Company's employ. In
addition, on the date of each Annual Meeting, each individual who is to continue
to serve as a non-employee Board member, whether or not that individual is
standing for re-election to the Board at that particular Annual Meeting, will
automatically be granted at that meeting a non-statutory option to purchase
3,000 shares of Common Stock, provided such individual has served as a
non-employee Board member for at least six (6) months. There will be no limit on
the number of such 3,000-share option grants any one non-employee Board member
may receive over his or her period of Board service, and non-employee Board
members who have previously served in the Company's employ will be fully
eligible for one or more 3,000-share option grants.
 
     Each option granted under the Automatic Option Grant Program is subject to
the following terms and conditions:
 
     - The exercise price per share will be equal to 100% of the fair market
       value per share of Common Stock on the automatic grant date.
 
     - Each option will have a maximum term equal to the lesser of (i) ten (10)
       years measured from the grant date or (ii) twelve (12) months following
       termination of Board service.
 
     - Each option will be immediately exercisable for all the option shares,
       but any purchased shares will be subject to repurchase by the Company, at
       the exercise price paid per share, upon the optionee's cessation of Board
       service prior to vesting in those shares.
 
     - The shares subject to each initial 5,000 share grant will vest in four
       successive equal annual installments over the optionee's period of Board
       service, with the first such installment to vest upon the completion of
       one (1) year of Board service, measured from the automatic grant date.
       The shares subject to each annual 3,000 share grant will vest upon the
       optionee's completion of one (1) year of Board service, measured from the
       automatic grant date.
 
     - The shares subject to each outstanding automatic option grant will
       immediately vest should the optionee die or become permanently disabled
       while a Board member or should any of the following events occur while
       the optionee continues in Board service: (i) an acquisition of the
       Company by merger or asset sale; (ii) the successful completion of a
       hostile tender offer for more than fifty percent (50%) of the total
       combined voting power of the Company's outstanding securities; or (iii) a
       change in the majority of the Board occasioned by one or more contested
       elections for Board membership.
 
     - Upon the successful completion of a hostile tender offer for securities
       possessing more than fifty percent (50%) of the total combined voting
       power of the Company's outstanding securities, each outstanding automatic
       option grant may be surrendered to the Company for a cash distribution
       per surrendered option share in an amount equal to the excess of (i) the
       greater of (a) the fair market value per share of Common Stock on the
       date the option is surrendered to the Company in connection with a
       hostile tender offer or (b) the highest price per share of Common Stock
       paid in such hostile tender offer over (ii) the exercise price payable
       per share.
                                        4
<PAGE>   8
 
                                PROPOSAL NO. 2:
 
                 RATIFICATION OF INDEPENDENT PUBLIC ACCOUNTANTS
 
     PricewaterhouseCoopers LLP ("PricewaterhouseCoopers") served as the
Company's independent public accountants for fiscal 1998. The Company is asking
the shareholders to ratify the selection of PricewaterhouseCoopers as the
Company's independent public accountants for the fiscal year ending August 28,
1999. The affirmative vote of the holders of a majority of the shares
represented and voting at the Annual Meeting will be required to ratify the
selection of PricewaterhouseCoopers.
 
     In the event the shareholders fail to ratify the appointment, the Audit
Committee of the Board of Directors will consider it as a direction to select
other auditors for the subsequent year. Even if the selection is ratified, the
Board in its discretion may direct the appointment of a different independent
accounting firm at any time during the year if the Board determines that such a
change would be in the best interest of the Company and its shareholders.
 
     A representative of PricewaterhouseCoopers is expected to be present at the
Annual Meeting, will have the opportunity to make a statement if he or she
desires to do so, and will be available to respond to appropriate questions.
 
     The Board of Directors recommends that shareholders vote FOR the proposal
to ratify the selection of PricewaterhouseCoopers LLP as the Company's
independent public accountants for the fiscal year ending August 28, 1999.
 
                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth certain information regarding the ownership
of the Company's Common Stock as of November 27, 1998, by (i) each director and
(ii) all those known by the Company to be beneficial owners of more than five
percent of its Common Stock.
 
<TABLE>
<CAPTION>
                                                              BENEFICIAL OWNERSHIP(1)
                                                              -----------------------
                                                              NUMBER OF    PERCENT OF
                      BENEFICIAL OWNER                         SHARES       TOTAL(2)
                      ----------------                        ---------    ----------
<S>                                                           <C>          <C>
D. Stephen C. Williamson(3).................................    728,884      14.04%
  c/o Odwalla, Inc.
  120 Stone Pine Road
  Half Moon Bay, CA 94019
Greg A. Steltenpohl(4)......................................    676,387      13.06%
  c/o Odwalla, Inc.
  120 Stone Pine Road
  Half Moon Bay, CA 94019
Martin S. Gans(5)...........................................     72,325       1.42%
Ranzell Nickelson, II(6)....................................      7,500       *
Richard Grubman(7)..........................................     19,381       *
James R. Steichen(8)........................................     20,377       *
Michael G. Casotti(9).......................................     15,211       *
Frank J. Ballentine(10).....................................     17,329       *
Directors and executive officers as a group (10
  persons)(11)..............................................  1,561,761      28.82%
</TABLE>
 
- ---------------
  *  Less than one percent
 
 (1) This table is based upon information supplied by officers, directors and
     principal shareholders and Schedules 13D and 13G filed with the SEC. Unless
     otherwise indicated in the footnotes to this table and subject to community
     property laws applicable, the Company believes that each of the
     shareholders
 
                                        5
<PAGE>   9
 
     named in this table has sole voting and investment power with respect to
     the shares indicated as beneficially owned.
 
 (2) Percentage of ownership is based on 5,060,651 shares of Common Stock
     outstanding on November 27, 1998, adjusted as required by rules promulgated
     by the SEC.
 
 (3) Includes 41,250 shares of Common Stock held by Alexandra Bowes, Mr.
     Williamson's wife, and 194,851 shares held by Willy Juice Partners, a
     limited partnership of which Mr. Williamson is the general partner. Mr.
     Williamson disclaims beneficial ownership of shares held by Willy Juice
     Partners, except to the extent of his pecuniary interest therein. Also
     includes 130,666 shares of Common Stock subject to options exercisable
     within 60 days of November 27, 1998.
 
 (4) Includes 216,119 shares of Common Stock held by Bonnie Bassett Steltenpohl,
     Mr. Steltenpohl's wife, and 11,539 shares held by the Estate of Benita
     Johnson, of which Mr. Steltenpohl is the executor. Also includes 117,200
     shares of Common Stock subject to options exercisable within 60 days of
     November 27, 1998.
 
 (5) Also includes 33,667 shares of Common Stock subject to options exercisable
     within 60 days of November 27, 1998, of which 3,000 shares are subject to
     repurchase by the Company at the exercise price.
 
 (6) Includes 7,500 shares of Common Stock subject to options exercisable within
     60 days of November 27, 1998.
 
 (7) Also includes 15,833 shares of Common Stock subject to options exercisable
     within 60 days of November 27, 1998.
 
 (8) Includes 20,377 shares of Common Stock subject to options exercisable
     within 60 days of November 27, 1998.
 
 (9) Includes 15,211 shares of Common Stock subject to options exercisable
     within 60 days of November 27, 1998.
 
(10) Includes 13,961 shares of Common Stock subject to options exercisable
     within 60 days of November 27, 1998.
 
(11) Includes 358,582 shares of Common Stock subject to options exercisable
     within 60 days of November 27, 1998.
 
                                        6
<PAGE>   10
 
                 EXECUTIVE COMPENSATION AND RELATED INFORMATION
 
SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION
 
     The following Summary Compensation Table sets forth the compensation earned
by the Company's current Chief Executive Officer and the four other most highly
compensated executive officers for services rendered in all capacities to the
Company and its subsidiaries for the fiscal years ended August 31, 1996 and 1997
and August 29, 1998. The listed individuals shall be hereinafter referred to as
the "Named Officers."
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                       LONG-TERM
                                                                     COMPENSATION
                                          ANNUAL COMPENSATION           AWARDS
                                      ----------------------------   -------------
                                                                      SECURITIES
                                                                      UNDERLYING        ALL OTHER
    NAME AND PRINCIPAL POSITION       YEARS   SALARY($)     BONUS    OPTIONS(#)(1)   COMPENSATION(2)
    ---------------------------       -----   ---------     ------   -------------   ---------------
<S>                                   <C>     <C>           <C>      <C>             <C>
D. Stephen C. Williamson............  1998    $159,375      $   --          --           $   --
  Chief Executive Officer             1997    $139,312      $   --      70,000           $   --
                                      1996    $125,481      $   --      20,000           $   --
Greg A. Steltenpohl.................  1998    $150,144      $   --          --           $   --
  Chairman of the Board               1997    $139,312      $   --      70,000           $   --
                                      1996    $125,481      $   --      20,000           $   --
James R. Steichen...................  1998    $160,154      $   --      25,000           $1,131
  Senior Vice President, Finance      1997    $148,761      $   --      25,100           $  138
  Chief Financial Officer             1996    $111,028(3)   $   --      25,000           $   --
Michael G. Casotti..................  1998    $130,125      $   --      17,500           $4,406(4)
  Vice President, Sales               1997    $130,668      $   --      20,100           $  782
                                      1996    $ 58,154(5)   $   --      20,000           $  129
Frank J. Ballentine.................  1998    $129,039      $   --      25,000           $1,000
  Vice President, Manufacturing       1997    $111,753      $   --       7,600           $  950
                                      1996    $ 92,886      $7,000       7,500           $   --
</TABLE>
 
- ---------------
(1) The options listed in the table were granted under the Company's Stock
    Option Plan.
 
(2) Represents the Company's matching 401(k) plan contribution except for the
    amount noted below for Mr. Casotti.
 
(3) Reflects consulting fees of $70,163 paid to Mr. Steichen prior to May 1996
    when he became Vice President, Finance. Mr. Steichen was appointed Chief
    Financial Officer effective September 1, 1996. Mr. Williamson was Chief
    Financial Officer during fiscal 1996.
 
(4) Includes $3,616 of loan forgiveness under an agreement which provides for an
    additional $10,849 of loan forgiveness prior to January 1, 1999.
 
(5) Reflects salary paid to Mr. Casotti from March 1996 through August 1996,
    based on annual salary of $112,000.
 
                                        7
<PAGE>   11
 
STOCK OPTIONS
 
     The following table contains information concerning the stock option grants
made to each of the Named Officers for the 1998 fiscal year. No stock
appreciation rights were granted to those individuals during such year.
 
<TABLE>
<CAPTION>
                                                                                         POTENTIAL REALIZABLE
                                                        INDIVIDUAL GRANT                   VALUE AT ASSUMED
                                          --------------------------------------------      ANNUAL RATES OF
                            NUMBER OF     PERCENT OF TOTAL                                    STOCK PRICE
                            SECURITIES        OPTIONS                                        APPRECIATION
                            UNDERLYING        GRANTED          EXERCISE                   FOR OPTION TERM(3)
                             OPTIONS      TO EMPLOYEES IN       PRICE       EXPIRATION   ---------------------
           NAME              GRANTED        FISCAL YEAR      ($/SHARE)(2)      DATE         5%          10%
           ----             ----------    ----------------   ------------   ----------   ---------   ---------
<S>                         <C>           <C>                <C>            <C>          <C>         <C>
James R. Steichen.........    25,000(1)         5.53%          $10.625       9/10/07     $167,050    $423,338
Michael G. Casotti........    17,500(1)         3.87%          $10.625       9/10/07     $116,935    $296,336
Frank J. Ballentine.......    25,000(1)         5.53%          $10.625       9/10/07     $167,050    $423,338
</TABLE>
 
- ---------------
(1) The options were granted under the Company's Stock Option Plan on September
    10, 1997, with a vesting commencement date of September 10, 1997. The
    options granted to Messrs. Steichen, Casotti and Ballentine have a maximum
    term of 10 years, all measured from the grant date, subject to earlier
    termination upon the optionee's cessation of service with the Company. All
    options will vest as to 1/36th of the shares each month.
 
(2) The exercise price may be paid in cash, in shares of Common Stock valued at
    fair market value on the exercise date or through a cashless exercise
    procedure involving a same-day sale of the purchased shares. The Company may
    also finance the option exercise by loaning the optionee sufficient funds to
    pay the exercise price for the purchased shares and the Federal and state
    income and employment tax liability incurred by the optionee in connection
    with such exercise.
 
(3) There is no assurance provided to the option holder or any other holder of
    the Company's securities that the actual stock price appreciation over the
    five- or 10-year option term will be at the 5% and 10% assumed annual rates
    of compounded stock price appreciation.
 
AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION
VALUES
 
     The following table sets forth information concerning option holdings for
the 1998 fiscal year by each of the Named Officers. There were no option
exercises during fiscal 1998. No stock appreciation rights were exercised during
such year or were outstanding at the end of the year.
 
<TABLE>
<CAPTION>
                                                    NUMBER OF SECURITIES           VALUE OF UNEXERCISED
                                                   UNDERLYING UNEXERCISED         IN-THE-MONEY OPTIONS AT
                                                      OPTIONS AT FY-END                 FY-END (1)
                                                 ---------------------------    ---------------------------
                     NAME                        EXERCISABLE   UNEXERCISABLE    EXERCISABLE   UNEXERCISABLE
                     ----                        -----------   -------------    -----------   -------------
<S>                                              <C>           <C>              <C>           <C>
D. Stephen C. Williamson.......................    119,832        55,168         $179,700        $12,000
Greg A. Steltenpohl............................    104,813        55,187         $173,850        $12,000
James R. Steichen..............................     14,822        35,278         $     --        $    --
Michael G. Casotti.............................     11,113        26,487         $     --        $    --
Frank J. Ballentine............................      9,864        22,736         $     --        $    --
</TABLE>
 
- ---------------
(1) Based on the fair market value of the shares at the end of the 1998 fiscal
    year ($9.00 per share) less the option exercise price payable for those
    shares.
 
                                        8
<PAGE>   12
 
                EMPLOYMENT CONTRACTS, TERMINATION OF EMPLOYMENT
                        AND CHANGE-IN-CONTROL AGREEMENTS
 
     None of the Company's executive officers have employment agreements with
the Company, and their employment may be terminated at any time at the
discretion of the Board of Directors. Pursuant to the express provisions of the
Stock Option Plan, the outstanding options under the Plan held by the Chief
Executive Officer and the Company's other executive officers will terminate if
not assumed in connection with any acquisition of the Company by merger or asset
sale.
 
     In November 1998, Mr. Steltenpohl entered into a two-year consulting
agreement with the Company under which he will receive up to $300,000 during the
term of the agreement.
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Compensation Committee of the Company's Board of Directors was formed
on October 26, 1993, and is currently comprised of Mr. Grubman and Mr. Gans.
Neither of these individuals was at any time during fiscal 1998, or at any other
time, an officer or employee of the Company. No executive officer of the Company
serves as a member of the board of directors or compensation committee of any
other entity that has one or more executive officers serving as a member of the
Company's Board of Directors or Compensation Committee.
 
                      REPORT OF THE COMPENSATION COMMITTEE
                           ON EXECUTIVE COMPENSATION
 
     The Compensation Committee of the Board of Directors, subject to review by
the full Board, is responsible for the establishment of remuneration
arrangements for senior management and the administration of compensation and
employee benefit plans. In addition, the Compensation Committee sets the base
salary of the Company's executive officers, approves individual bonus programs
for executive officers, and administers the Company's stock option plans under
which grants may be made to executive officers and other key employees. The
following is a summary of policies of the committee that affect the compensation
paid to executive officers, as reflected in the tables and text set forth
elsewhere in the Proxy Statement.
 
     GENERAL COMPENSATION POLICY. The objectives of the Company's executive
compensation program are to motivate and retain current executives and to
attract future ones. The Company's executive compensation program is designed
to: (1) provide a direct and substantial link between Company performance and
executive pay, (2) consider individual performance and accomplishments and
compensate accordingly, and (3) determine the Company's position in the
specialty beverage and food labor markets and be competitive in those labor
markets. The Company's intent is to position its executive pay levels at the
median of U.S. specialty beverage and food companies. The Committee also
considers geographic location and companies that may compete with the Company in
recruiting executive talent.
 
     FACTORS. The principal factors which the Compensation Committee considered
in establishing the components of each executive officer's compensation package
for the 1998 fiscal year are summarized below. The Compensation Committee may,
however, in its discretion apply entirely different factors in setting executive
compensation for future years.
 
     BASE SALARY. The base salary for each officer is set on the basis of
personal performance, the Compensation Committee's assessment of salary levels
in effect for comparable positions with the Company's principal competitors, and
internal comparability considerations. The weight given to each of these factors
may vary from individual to individual, and the Compensation Committee did not
rely upon any specific compensation surveys for comparative compensation
purposes. Instead, the Compensation Committee made its decisions as to the
appropriate market level of base salary for each executive officer on the basis
of its understanding of the salary levels in effect at companies with which the
Company competes for executive talent. Base salaries will be reviewed on an
annual basis, and adjustments will be made in accordance with the factors
indicated above.
 
                                        9
<PAGE>   13
 
     LONG-TERM INCENTIVE COMPENSATION. Long-term incentives are provided through
stock option grants. The grants are designed to align the interests of the
executive officers with those of the shareholders, and to provide each officer
with a significant incentive to manage the Company from the perspective of an
owner with an equity stake in the business. The stock option plan encourages
long term retention and provides rewards to executives and other eligible
employees commensurate with growth in shareholder value. It is the Committee's
practice to grant options to purchase shares at the market price on the date of
grant with a term of up to ten years. The options granted to the Company's
executive officers during fiscal 1998 will vest from the date of grant in
thirty-six equal monthly installments. Accordingly, the options will provide a
return to the executive officer only if he or she remains in the Company's
employ and the market price of the underlying shares of common stock
appreciates.
 
     The number of shares subject to each option grant is set at a level
intended to create a meaningful opportunity for stock ownership based on the
officer's current position with the Company, the base salary associated with
that position, the size of comparable awards made to individuals in similar
positions within the industry, the individual's potential for increased
responsibility and promotion over the option term, and the individual's personal
performance in recent periods. The Committee also takes into account the number
of unvested options held by the executive offer in order to maintain an
appropriate level of equity incentive for that individual. However, the
Committee does not adhere to any specific guidelines as to the relative option
holdings of the Company's executive officers.
 
     CEO COMPENSATION. The compensation payable to Mr. Williamson, the Company's
Chief Executive Officer, was determined by the Compensation Committee. Mr.
Williamson's base salary was set at a level which the Board believed would be
competitive with the base salary levels in effect for chief executive officers
at similarly-sized companies within the industry. For the 1999 fiscal year, Mr.
Williamson's compensation package was set by the Compensation Committee on the
basis of the compensation policy summarized in this report.
 
     COMPLIANCE WITH INTERNAL REVENUE CODE SECTION 162(m). Section 162(m) of the
Internal Revenue Code, enacted in 1993, generally disallows a tax deduction to
publicly-held companies for compensation paid to certain executive officers, to
the extent that compensation exceeds $1 million per officer in any year. The
compensation paid to the Company's executive officers for the 1998 fiscal year
did not exceed the $1 million limit per officer, and it is not expected the
compensation to the Company's executive officers for the 1999 fiscal year will
exceed that limit. In addition, the Company's Stock Option Plan is structured so
that any compensation deemed paid to an executive officer in connection with the
exercise of his or her outstanding options under the Stock Option Plan will
qualify as performance-based compensation which will not be subject to the $1
million limitation.
 
                                          Submitted by the Compensation
                                          Committee of the
                                          Company's Board of Directors:
 
                                          Richard Grubman, Board Member and
                                            Compensation Committee Chairman
 
                                          Martin S. Gans, Board Member and
                                            Compensation Committee Member
 
                                       10
<PAGE>   14
 
                               PERFORMANCE GRAPH
 
     The following graph compares the cumulative total shareholder return on the
Common Stock of the Company with that of the Standard & Poor's 500 Index and the
Standard & Poor's Foods Index. The comparison for each of the periods assumes
that $100 was invested on December 16, 1993, (the date of the Company's initial
public offering) in the Company's Common Stock, or on November 30, 1993, in the
index, including reinvestment of dividends. These indices, which reflect
formulas for dividend reinvestment and weighing of individual stocks, do not
necessarily reflect returns that could be achieved by individual investors.
 
                COMPARISON OF 56 MONTH CUMULATIVE TOTAL RETURN*
           AMONG ODWALLA, INC., THE NASDAQ STOCK MARKET (U.S.) INDEX
                           AND THE RUSSELL 2000 INDEX
 
<TABLE>
<CAPTION>
                            12/16/93     8/94       8/95       8/96       8/97       8/98
<S>                          <C>        <C>        <C>        <C>        <C>        <C>
ODWALLA, INC.                100.00     125.00     300.00     272.92     187.50     150.00
NASDAQ STOCK MARKET (U.S.)   100.00     101.90     137.25     154.73     215.88     205.34
RUSSELL 2000                 100.00     103.69     125.41     138.92     179.23     147.26
</TABLE>



* $100 INVESTED ON 12/16/93 IN STOCK OR ON
  11/30/93 IN INDEX - INCLUDING REINVESTMENT OF 
  DIVIDENDS.  FISCAL YEAR ENDING AUGUST 31.


 
     Notwithstanding anything to the contrary set forth in any of the Company's
previous filings under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, that might incorporate future filings,
including this Proxy Statement, in whole or in part, the preceding Compensation
Committee Report on Executive Compensation and the preceding Performance Graph
shall not be incorporated by reference into any such filings; nor shall such
Report or graph be incorporated by reference into any future filings.
 
                              CERTAIN TRANSACTIONS
 
     Mr. Steltenpohl is a 50 percent owner of the Davenport property at which
certain marketing offices and warehouse facilities were located (the "Davenport
Property"). The Company leased the Davenport Property at a monthly rent of
$9,320 pursuant to a lease that was to expire in July 1999. The Company entered
into an agreement to terminate the lease for this facility as of September 30,
1998 for a $10,000 cash payment and certain equipment valued at approximately
$13,000. The Company believes that the rental terms, and
 
                                       11
<PAGE>   15
 
subsequent early termination, of the Davenport Property lease were fair and
reasonable and no less favorable than those that would be available to the
Company in a transaction with an unaffiliated lessor.
 
     The Company's Board of Directors authorized the Company to enter into a
consulting arrangement with a consulting company of which Dr. Nickelson is the
President. The contract was approved by a majority of disinterested directors
and was entered into on standard industry terms. Payments to Dr. Nickelson under
this arrangement were less than $60,000 in fiscal 1998.
 
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's directors and executive officers, and persons who own more than
ten percent of a registered class of the Company's equity securities, to file
with the SEC initial reports of ownership and reports of changes in ownership of
Common Stock and other equity securities of the Company. Officers, directors and
greater than ten percent shareholders are required by SEC regulations to furnish
the Company with copies of all Section 16(a) forms they file.
 
     To the Company's knowledge, based solely on a review of the copies of such
reports furnished to the Company and written representations that no other
reports were required during the fiscal year ended August 29, 1998, all Section
16(a) filing requirements applicable to its officers, directors and greater than
ten percent beneficial owners for fiscal 1998 were complied with on a timely
basis with the exception of the following late filings: (i) Mr. Steltenpohl, a
director, filed a Form 4 to report two transactions, one in December 1997 and
one in August 1998, in December 1998; (ii) Ms. Kirmayer, Vice President -- Human
Resources, filed a Form 3 in December 1998 to report her stock and options
holdings; (iii) Ms. Frelka, Vice President -- Quality Assurance, filed a Form 3
in December 1998 to report her option holdings.
 
                                 OTHER BUSINESS
 
     The Board of Directors knows of no other business that will be presented
for consideration at the Annual Meeting. If other matters are properly brought
before the Annual Meeting, however, it is the intention of the persons named in
the accompanying proxy to vote the shares represented thereby on such matters in
accordance with their best judgment.
 
                             SHAREHOLDER PROPOSALS
 
     Proposals of shareholders that are intended to be presented at the
Company's annual meeting of shareholders for the fiscal 1999 year must be
received by August 28, 1999, in order to be included in the proxy statement and
proxy relating to that meeting.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          /s/ Katharin Barr Hogen
                                          ----------------------------------
                                          KATHARIN BARR HOGEN
                                          Secretary
 
December 18, 1998
 
                                       12
<PAGE>   16
 
PROXY
 
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
 
                                 ODWALLA, INC.
 
D. Stephen C. Williamson and James R. Steichen or either of them, are hereby
appointed as the lawful agents and proxies of the undersigned (with all powers
the undersigned would possess if personally present, including full power of
substitution) to represent and to vote all shares of capital stock of Odwalla,
Inc. (the "Company") which the undersigned is entitled to vote at the Company's
Annual Meeting of Shareholders on February 1, 1999, and at any adjournments or
postponements thereof.
 
        (CONTINUED AND TO BE MARKED, DATED AND SIGNED ON REVERSE SIDE.)
 
                            O FOLD AND DETACH HERE O
<PAGE>   17
 
                                                 Please mark your votes as
                                                indicated in this example.
                                                                             [X]
 
<TABLE>
<CAPTION>
                                                     AUTHORIZATION
                                              FOR       WITHHELD                                                           FOR
<S>  <C>                                   <C>       <C>                 <C>  <C>                                        <C>
1.   The selection of all nominees listed                                2.   Proposal to ratify the appointment of
     below for the Board of Directors, as     [ ]         [ ]                 PricewaterhouseCoopers LLP as independent     [ ]
     described in the Proxy Statement:                                        accountants of the Company for the fiscal
                                                                              year ending August 28, 1999.
 
<CAPTION>
 
       AGAINST   ABSTAIN
<S>   <C>       <C>
1.
         [ ]       [ ]
</TABLE>
<TABLE>
<S>  <C>         <C>                          <C>                          <C>  <C>                                        <C>
     Nominees:   D. Stephen C. Williamson     Martin S. Gans
                 Greg A. Steltenpohl          Richard Grubman              3.   Transaction of any other business which may
                 Ranzell "Nick" Nickelson, II                                   properly come before the meeting and any
                                                                                adjournment or postponement thereof.
 
     (INSTRUCTION: To withhold authority to vote for any individual
     nominee
     write such name or names in the space provided below.)
     ----------------------------------------------
 
<CAPTION>
<S>   <C>       <C>
</TABLE>
 
<TABLE>
<C>                                                               <S>
                                                                  The Board of Directors recommends a vote FOR each
                                                      ------      of the above proposals. This Proxy will be voted as
                                                                  directed, or, if no direction is indicated, will be
                                                                  voted FOR each of the above proposals and, at the
                                                                  discretion of the persons named as proxies, upon
                                                                  such other matters as may properly come before the
                                                                  meeting. This proxy may be revoked at any time
                                                                  before it is voted.
                                                                  PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD
                                                                  PROMPTLY, USING THE ENCLOSED ENVELOPE.
</TABLE>
 
Signature(s) Date:
- ------------------------
(Please sign exactly as shown on your stock certificate and on the envelope in
which this proxy was mailed. When signing as partner, corporate officer,
attorney, executor, administrator, trustee, guardian or in any other
representative capacity, give full title as such and sign your own name as well.
If stock is held jointly, each joint owner should sign.)
 
                            O FOLD AND DETACH HERE O


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