ACTION PERFORMANCE COMPANIES INC
S-3, 1996-05-16
MISC DURABLE GOODS
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      As filed with the Securities and Exchange Commission on May 16, 1996

                                                  Registration No. 333-
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 ---------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                 ---------------
                       ACTION PERFORMANCE COMPANIES, INC.
             (Exact Name of Registrant as Specified in its Charter)
<TABLE>
<CAPTION>
<S>                                  <C>                             <C>       
           ARIZONA                              5092                        86-0704792
- ------------------------------       --------------------------      ---------------------
(State or other jurisdiction of     (Primary Standard Industrial        (I.R.S. Employer
incorporation or organization)       Classification Code Number)     Identification Number)
</TABLE>
                                 ---------------
                             2401 West First Street
                              Tempe, Arizona 85281
                                 (602) 894-0100
    (Address, including zip code, and telephone number, including area code,
                  of Registrant's principal executive offices)
                                 ---------------
<TABLE>
<CAPTION>
<S>       <C>                                               <C>
                  FRED W. WAGENHALS                                   Copies to:
          Chairman of the Board, President,                      Robert S. Kant, Esq.
             and Chief Executive Officer                        Jere M. Friedman, Esq.
               2401 West First Street                        O'Connor, Cavanagh, Anderson,
                Tempe, Arizona 85281                        Killingsworth & Beshears, P.A.
                   (602) 894-0100                               One East Camelback Road
(Name, address, including zip code, and telephone number,       Phoenix, Arizona  85012
     including area code, of agent for service)                     (602) 263-2606
</TABLE>
                                 ---------------

        Approximate date of Commencement of Proposed Sale to the Public: As soon
as practical after the Registration Statement becomes effective.

        If the only securities  being  registered on this form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. |_|

        If any of the securities being registered on this form are to be offered
on a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act
of 1933, please check the following box. |X|

        If this Form is filed to register additional  securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. |_| __________

        If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. |_| __________

        If delivery of the  prospectus  is expected to be made  pursuant to Rule
434, please check the following box. |_|
<TABLE>
<CAPTION>
                                   CALCULATION OF REGISTRATION FEE
=============================================================================================================
                                                              Proposed Maximum             Amount of
         Title of Shares                Amount to be              Aggregate              Registration
        to be Registered               Registered(1)          Offering Price(2)               Fee
- -------------------------------------------------------------------------------------------------------------

<S>                                    <C>                       <C>                     <C>          
Common Stock(3)..................     1,000,000 Shares            $ 16,565,250            $   5,743.53
Common Stock(4)..................       300,000 Shares               4,996,875                1,723.06
                                      ----------------            -----------             -----------
        Total....................     1,300,000 Shares           $ 21,653,125            $   7,466.59

=============================================================================================================
</TABLE>

(1) All share amounts have been adjusted to reflect a two-for-one stock split to
    be effected as a stock dividend payable on May 28, 1996 to holders of record
    of the Registrant's Common Stock on May 13, 1996.
(2) Estimated  solely for purposes of calculating the  registration fee pursuant
    to Rule 457(c).
(3) Such  shares  are  issuable  upon  conversion  of the  Registrant's  Class A
    Preferred Stock issued in March 1995.
(4) Such  shares are being  registered  for resale  from time to time by certain
    Selling  Shareholders.  
<PAGE>
Pursuant  to Rule 429,  this  Registration  Statement  relates to the  following
securities (as adjusted to reflect the two-for-one stock split to be effected as
a  stock  dividend  payable  on May  28,  1996)  included  in  the  Registrant's
Registration  Statement on Form S-3 and  amendments  thereto  (No.  33-79942) as
filed with the  Commission  on June 8, 1994 and declared  effective on September
20,  1994:  (a)  27,800  outstanding  shares  of  Common  Stock  that are  being
registered  for resale from time to time by certain  Selling  Shareholders;  (b)
49,998  shares of Common Stock issued upon  conversion of the  Registrant's  10%
Convertible  Subordinated  Debentures that are being  registered for resale from
time to time by certain  Selling  Shareholders;  and (c) 63,550 shares of Common
Stock  issuable  upon  exercise of  outstanding  Bridge  Warrants that are being
registered for resale by certain Selling Shareholders.

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of 1933,  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


                    SUBJECT TO COMPLETION, DATED MAY 16, 1996

PROSPECTUS


                        1,441,348 Shares of Common Stock

                       ACTION PERFORMANCE COMPANIES, INC.

    This Prospectus  relates to the following  shares of common stock, par value
$.01 per share (the "Common Stock") of Action Performance  Companies,  Inc. (the
"Company") that may be sold by certain selling  shareholders of the Company (the
"Selling Shareholders"): (i) 377,998 outstanding shares of Common Stock that may
be sold from time to time;  and (ii) 63,550  shares of Common  Stock that may be
sold from time to time upon  exercise of certain  non-redeemable  warrants  (the
"Bridge  Warrants") that were issued in April 1993 in connection with conversion
of certain of the Company's Series A Convertible  Notes,  each of which entitles
the holder to purchase  one share of Common  Stock at a price of $3.30 per share
until April 27, 1998. This Prospectus also relates to 1,000,000 shares of Common
Stock issuable upon  conversion of the Company's  Class A Preferred Stock issued
in March  1995.  To the extent  required by  applicable  law or  Securities  and
Exchange  Commission   regulations,   this  Prospectus  shall  be  delivered  to
purchasers  upon resale of such Common  Stock by the Selling  Shareholders.  The
Company will not receive any cash  consideration  upon conversion of its Class A
Preferred  Stock and none of the proceeds of sales by such Selling  Shareholders
will be received by the Company.

    The Company's Common Stock is traded on the Nasdaq National Market under the
symbol  "ACTN."  On May 6,  1996,  the last sale  price of the  Common  Stock as
reported on Nasdaq was $15.69 per share (as  adjusted  to reflect a  two-for-one
stock split to be effected as a stock dividend payable on May 28, 1996).

    THE  SECURITIES  OFFERED  HEREBY  INVOLVE A HIGH  DEGREE OF RISK.  SEE "RISK
FACTORS," WHICH BEGINS ON PAGE 5 OF THIS PROSPECTUS.

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                     The date of this Prospectus is                      , 1996.
<PAGE>
                              AVAILABLE INFORMATION

        The  Company  is  subject  to  the  informational  requirements  of  the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and other  information  may be  inspected  and  copied at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Washington, D.C. 20549, and at the following Regional Offices of the Commission:
New York Regional  Office,  Seven World Trade Center,  New York, New York 10048,
and Chicago Regional Office, 500 West Madison Street,  Chicago,  Illinois 60661.
Copies of such material may be obtained from the Public Reference Section of the
Commission, Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C.
20549 upon payment of the prescribed fees.


                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

        The Company  hereby  incorporates  by reference in this  Prospectus  the
following  documents  previously  filed  with  the  Commission  pursuant  to the
Exchange Act: (i) the Company's  Annual Report on Form 10-KSB for the year ended
September  30, 1995, as filed by the Company on December 22, 1995 and as amended
on Form 10-KSB/A as filed by the Company on January 24, 1996; (ii) the Company's
Quarterly  Reports on Form 10-QSB for the  quarter  ended  December  31, 1995 as
filed by the Company on  February  5, 1996 and for the  quarter  ended March 31,
1996 as filed by the Company on May 2, 1996;  and (iii) the  description  of the
Company's Common Stock contained in the Registration  Statement on Form 8-A/A as
filed with the  Commission  on June 14,  1995.  All reports and other  documents
subsequently filed by the Company pursuant to Sections 13(a), 13(c), 14 or 15(d)
of the  Exchange  Act  after the date of this  Prospectus  shall be deemed to be
incorporated by reference herein and to be a part hereof from the date of filing
of  such  reports  and  documents.   Any  statement   contained  in  a  document
incorporated or deemed to be incorporated by reference  herein prior to the date
hereof  shall be  deemed to be  modified  or  superseded  for  purposes  of this
Prospectus  to the  extent  that a  statement  contained  herein or in any other
subsequently  filed  document which also is or is deemed to be  incorporated  by
reference  herein,  modifies or  supersedes  such  statement.  Any  statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this Prospectus.

        The  information  relating to the Company  contained in this  Prospectus
summarizes,  is based upon, or refers to,  information and financial  statements
contained in one or more of the  documents  incorporated  by  reference  herein;
accordingly,  such information  contained herein is qualified in its entirety by
reference to such documents and should be read in conjunction therewith.

        The  Company  will  furnish  without  charge to each person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the documents  referred to above that have been incorporated by
reference  herein (other than exhibits to such  documents,  unless such exhibits
are  specifically  incorporated  by  reference  into the  information  that this
Prospectus  incorporates).  Requests  should be directed  to Action  Performance
Companies,  Inc., 2401 West First Street, Tempe, Arizona 85281, (telephone (602)
894-0100), Attention: Secretary.

                                        2
<PAGE>
                               PROSPECTUS SUMMARY

        The  following  summary is qualified in its entirety by reference to the
detailed  information  and financial  statements,  including the notes  thereto,
incorporated by reference in this Prospectus.  Unless otherwise  indicated,  all
information  in this  Prospectus  (i) reflects a  two-for-one  stock split to be
effected as a stock dividend payable on May 28, 1996 to holders of record of the
Company's  Common Stock on May 13, 1996,  and (ii) assumes no  conversion of the
Class A  Preferred  Stock  or  exercise  of the  Bridge  Warrants  or any  other
presently outstanding or authorized options.

                                   The Company

        The Company designs and markets  collectible and consumer  products that
are  intended to  capitalize  on the  increasing  interest in  motorsports.  The
Company  currently designs and markets die-cast and pewter  collectibles,  which
are miniature replicas of motorsports  vehicles and other items, and designs and
markets  consumer  items,  which  include  drink  bottles,  key chains,  and air
fresheners.  The Company also develops product promotional programs that feature
its  die-cast  collectibles  or other  products  as premium  awards  intended to
increase brand  awareness of third parties'  products.  The Company  markets its
motorsports  collectibles and consumer products pursuant to license arrangements
with  popular  race  drivers,   car  owners,   car  sponsors,   and   automobile
manufacturers.  The Company's motorsports collectibles and consumer products are
manufactured by third parties, generally utilizing the Company's designs, tools,
and dies.

        The Company's collectibles include high-quality,  limited edition, scale
replicas  of  actual  racing  vehicles,  transporters,  pit  wagons,  and  other
motorsport  related  items  featuring  discriminating  attention to detail.  The
Company  strives to enhance  the  demand  for and to  increase  the value of its
collectible products by offering limited numbers of each item. The Company sells
its motorsports  collectibles and consumer  products to retail dealers through a
wholesale  distributor  network and to members of its  collectors'  club,  which
distributes  magazines,   catalogs,   newsletters,  and  other  sales  materials
promoting  the  Company's  products to club  members.  During 1995,  the Company
strengthened  its  relationships  with its  wholesale  distributor  network  and
significantly  increased its emphasis on direct sales via its collectors'  club,
advertisements in motorsports publications, and television advertising.

        Historically,   the  Company  has   designed   and   marketed   die-cast
collectibles that primarily feature drivers and vehicles that participate in the
National  Association for Stock Car Auto Racing's ("Nascar") Winston Cup series.
In 1995,  the Company  began  expanding  its lines of die-cast  collectibles  to
include other types of motorsports vehicles,  including drag racing and Nascar's
new  "Super  Truck"  series.   The  Company  focuses  on  developing   long-term
relationships with and engages in aggressive efforts to license the most popular
stock car,  drag  racing,  "Super  Truck,"  dirt car,  sprint car,  and Indy car
drivers as well as car owners, car sponsors,  car  manufacturers,  and others in
the motorsports  industry.  The Company has license  agreements with many of the
most popular  Nascar  drivers,  including  seven-time  Winston Cup champion Dale
Earnhardt  and 1995 Winston Cup champion Jeff Gordon.  During  fiscal 1995,  the
Company  and an  operating  division of R.J.  Reynolds  Tobacco  Company  ("R.J.
Reynolds") entered into a non-exclusive license agreement that gives the Company
the right to include the "Winston Cup," "Winston Racing," and "Winston NHRA Drag
Racing" logos on the packaging for all of the Company's die-cast collectibles of
racing vehicles that  participate in those programs.  The Company  believes that
its license  agreements with notable Nascar and other motorsports  personalities
and  its  affiliation  with  Winston  Cup  racing  and  other  popular  sponsors
significantly enhance the collectible value and marketability of its products.

        The Company  continually  seeks to develop  exciting and progressive new
products.   During  1995,   the  Company   introduced  its  line  of  1:43-scale
hand-sculpted, high-quality pewter replicas. Recently, the Company also expanded
its line of die-cast  and pewter  collectibles  to include  replicas of the most
popular Chevrolet  Corvettes produced during each of the years from 1953 to 1993
and  replicas of the cars  driven by each of the  Winston  Cup series  champions
during the past 25 years.

        The Company was  incorporated  in Arizona in 1992.  As used herein,  the
term "Company" refers to Action Performance Companies, Inc. and its subsidiaries
and  operating  divisions.  See  "Business -  Development  of the  Company." The
Company's  principal  executive  offices are located at 2401 West First  Street,
Tempe, Arizona 85281, and its telephone number is (602) 894-0100.

                                        3
<PAGE>
                                  The Offering
<TABLE>
<CAPTION>
<S>                                                   <C>                              
Securities Offered by the Company...................  1,000,000 shares of Common Stock.

Securities Offered by the Selling Shareholders......  441,348 shares of Common Stock.

Common Stock Currently Outstanding..................  11,488,472 shares.

Use of Proceeds.....................................  Working capital.

Risk Factors........................................  Investors should carefully consider the factors
                                                      discussed under "Risk Factors."

Nasdaq National Market symbol.......................  ACTN
</TABLE>


                       Summary Consolidated Financial Data
                      (in thousands, except share amounts)
<TABLE>
<CAPTION>
                                                    Years Ended                 Six Months Ended
                                                   September 30,                    March 31,
                                               -----------------------     --------------------------
                                               1994           1995            1995           1996
                                               ----           ----            ----           ----
                                                   (unaudited)                    (unaudited)
<S>                                             <C>            <C>              <C>           <C>    
Operating Data:
Net sales...............................        $16,869        $26,131          $7,775        $17,772
Income before (provision for)
   benefit from income taxes............            409          4,154             244          3,363
Net income .............................            633          2,770             156          2,018
Net income per share and
   common share equivalent(1)...........       $   0.08       $   0.25         $  0.02        $  0.16
Weighted average number of common
   shares and common share
   equivalents outstanding(1)...........      9,639,946     11,570,046       8,872,422     12,948,412
</TABLE>

<TABLE>
<CAPTION>

Balance Sheet Data:                             September 30,       March 31,         March 31, 1996
                                                    1995              1996            As Adjusted(2)
                                                ------------       -----------        --------------
                                                 (unaudited)       (unaudited)          (unaudited)
<S>                                                <C>               <C>                 <C>    
Working Capital.............................       $11,922           $13,179             $13,179
Total assets................................        23,351            25,875              25,875
Capital lease obligation....................           288               425                 425
Shareholders' equity........................        18,890            21,775              21,935

</TABLE>
- -----------------
(1) Adjusted  to reflect the  two-for-one  stock split to be effected as a stock
    dividend on May 28, 1996.

(2) Adjusted  to  reflect  conversion  of the  Class A  Preferred  Stock and the
    exercise of the Bridge Warrants.

                                        4
<PAGE>
                                  RISK FACTORS

        The following factors,  in addition to those discussed elsewhere in this
Prospectus,  should be carefully  considered in  evaluating  the Company and its
business before purchasing any of the securities offered hereby.

Certain Factors That Could Adversely Affect Operating Results

        The  Company's  operating  results  are  affected  by a wide  variety of
factors that could adversely impact its net sales and operating  results.  These
factors,  many of which are  beyond  the  control of the  Company,  include  the
Company's  ability  to  identify  trends  in the  motorsports  collectibles  and
consumer markets and to introduce products which take advantage of those trends;
its ability to identify popular motorsports  personalities and to enter into and
maintain mutually satisfactory  licensing arrangements with them; its ability to
design and arrange for timely  production  and delivery of its products;  market
acceptance of the Company's  products;  the level and timing of orders placed by
customers;   seasonality;  the  popularity  and  life  cycles  of  and  customer
satisfaction with products  designed and marketed by the Company;  the timing of
expenditures  in  anticipation  of orders;  the  cyclical  nature of the markets
served by the Company; and competition and competitive pressures on prices.

        The  Company's  ability to increase its sales and  marketing  efforts to
stimulate customer demand and its ability to monitor  third-party  manufacturing
arrangements in order to maintain  satisfactory delivery schedules are important
factors  in its  long-term  prospects.  A slowdown  in demand for the  Company's
products as a result of changing consumer tastes and spending patterns, economic
conditions,  or other  broad-based  factors could adversely affect the Company's
operating results.

        Any  legislation  to limit or  prohibit  advertisements  of tobacco  and
alcohol products at sporting events,  including racing events,  could ultimately
reduce the popularity of motorsports  as a result of the  significant  amount of
advertising and promotional  support of racing events,  drivers,  and car owners
currently provided by tobacco and alcohol companies.  Any resulting reduction in
the  current  popularity  of  motorsports  could have an  adverse  effect on the
Company.

Dependence on License Arrangements

        The  Company  markets its  collectible  products  pursuant to  licensing
arrangements  with race car drivers,  race car owners,  race car  sponsors,  and
automobile manufacturers.  These licensing arrangements generally are limited in
scope and  duration  and  generally  authorize  the sale of  specified  licensed
products  for a short  period of time.  The  success of  licensing  arrangements
depends  on many  factors,  including  the  reasonableness  of  license  fees in
relationship to revenue generated by sales of licensed  products,  the continued
popularity  of  licensees,  and the absence of their  sickness,  incapacity,  or
death. The termination,  cancellation, or inability to renew any of its existing
licensing arrangements, or its inability to develop and enter into new licensing
arrangements, would have a material adverse effect on the Company. See "Business
- - Licenses."

Possible Need For Additional Capital

        The Company believes that its existing  capital  resources and cash flow
from operations will be sufficient to satisfy the Company's capital requirements
during the next 12-month period. The Company,  however,  may be required to seek
additional  equity  or  debt  financing  to  provide  guarantees  under  license
agreements,  to  obtain  international  letters  of credit  in  connection  with
purchase orders from its offshore manufacturer of die-cast  collectibles,  or to
provide funds to take advantage of business opportunities. The timing and amount
of any such capital  requirements cannot be predicted at this time. There can be
no assurance that any such financing will be available on acceptable  terms.  If
such financing is not available on satisfactory terms, the Company may be unable
to expand its  business  at the rate  desired and its  operating  results may be
adversely  affected.  Debt  financing  increases  expenses  and  must be  repaid
regardless of operating  results.  Equity  financing  could result in additional
dilution to existing shareholders.

                                        5
<PAGE>
Competition

        The motorsports  collectible and consumer products markets are extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the  Company  possesses.  There  are no  significant  barriers  to  entry to the
collectible  and  consumer  products  industries.  Emerging  companies  also may
increase their  participation in these motorsports  markets.  The ability of the
Company to compete  successfully  depends on a number of factors both within and
outside its control, including the quality, features,  pricing, and diversity of
its  products;  the quality of its customer  services;  its ability to recognize
industry  trends and  anticipate  shifts in  consumer  demands;  its  success in
designing and marketing new products;  the  availability of adequate  sources of
manufacturing capacity and the ability of its third-party  manufacturers to meet
delivery  schedules;  its efficiency in filling customer  orders;  the continued
popularity of the motorsports  personalities with whom the Company has licensing
arrangements;  its ability to renew existing  licensing  arrangements  and enter
into new licensing  arrangements;  its ability to develop and maintain effective
marketing   programs  that  enable  it  to  sell  its  products  to  motorsports
enthusiasts;  product  introductions by the Company's  competitors;  the number,
nature, and success of its competitors in a given market; and general market and
economic  conditions.  The  Company's  promotional  programs  must  compete  for
advertising dollars against other specialty  advertising programs and media such
as  television,  radio,  newspapers,  magazines,  and  billboards.  The  Company
currently  competes  principally  on the  basis  of the  current  popularity  of
motorsports;  the appeal of its  products;  and the cost and design and delivery
schedules  of its  products.  There can be no  assurance  that the Company  will
continue  to be able to  compete  successfully  in the  future.  See  "Business-
Competition."

Rapid Market Changes

        The markets for the Company's  products are subject to rapidly  changing
customer  tastes,  a high level of seasonality and  competition,  and a constant
need to create and market new products.  Demand for motorsports  collectible and
consumer  products is influenced by the popularity of certain  themes,  cultural
and  demographic  trends,  marketing and advertising  expenditures,  and general
economic conditions.  Because these factors can change rapidly,  customer demand
also can shift  quickly.  New  motorsports  collectible  and  consumer  products
frequently can be successfully marketed for only a limited time. The Company may
not always be able to respond to changes in customer taste and demand because of
the amount of time and  financial  resources  that may be  required to bring new
products to market.  The  inability to respond  quickly to market  changes would
have an adverse impact on the Company's operations. See "Business - Products and
Marketing."

Fluctuations in Sales

        The  second and third  calendar  quarters  of each  year  generally  are
characterized   by  higher  sales  of  motorsports   products   because  of  the
introduction of new race car models for the racing season beginning in February.
Sales of  motorsports  products  are  lowest  in the  fourth  calendar  quarter,
corresponding  with  the end of the  racing  season.  Seasonal  fluctuations  in
quarterly  sales may require the Company to take temporary  measures,  including
increased  personnel,  borrowings and other operational  changes,  and result in
unfavorable quarterly earnings comparisons.

Dependence on Third Parties for Manufacturing

        The Company  depends upon third parties to manufacture  its die-cast and
pewter collectibles and motorsports consumer products. Although the Company owns
most of the tools, dies, and molds utilized in the manufacturing  processes, the
Company has limited control over the manufacturing  processes  themselves.  As a
result,  any  difficulties  encountered by the  third-party  manufacturers  that
result in product defects, production delays, cost overruns, or the inability to
fulfill  orders on a timely  basis could have a material  adverse  effect on the
Company.

        The  Company  does not have  long-term  contracts  with its  third-party
manufacturers.  Although  the Company  believes it would be able to secure other
third-party manufacturers that could produce products for the Company as a
                                        6
<PAGE>
result  of its  ownership  of the  molds  and  tools  used in the  manufacturing
process,  the Company's  operations  would be adversely  affected if it lost its
relationship  with any of its  current  suppliers  (including  particularly  its
China-based  manufacturer  of die-cast  collectibles,  which  produced  products
constituting  approximately  89% of the Company's sales in its last fiscal year)
or if its current suppliers'  operations or sea or air  transportation  with its
China-based die-cast collectible  manufacturer were disrupted or terminated even
for a  relatively  short  period  of time.  The  Company  does not  maintain  an
inventory of sufficient size to provide  protection for any  significant  period
against an interruption  of supply,  particularly if it were required to utilize
an alternative source of supply.

International Trade, Exchange, and Financing

        The Company  obtains its  die-cast  collectibles  under a  manufacturing
arrangement  with a third-party  manufacturer in the People's  Republic of China
("China").  The Company's  reliance on the  third-party  manufacturer to provide
personnel and  facilities in China,  and the Company's  maintenance of equipment
and  inventories  abroad,  expose it to certain  economic and  political  risks,
including the business and financial condition of the third-party  manufacturer,
political and economic  conditions abroad, and the possibility of expropriation,
supply  disruption,  currency  controls,  and exchange  fluctuations  as well as
changes in tax laws, tariffs, and freight rates. Protectionist trade legislation
in either  the  United  States  or  foreign  countries,  such as a change in the
current tariff  structures,  export  compliance  laws, or other trade  policies,
could  adversely  affect the  Company's  ability to purchase its  products  from
foreign  suppliers or the price at which the Company can obtain those  products.
The Company has not experienced any significant  interruptions  in obtaining its
die-cast  collectibles  from the  third-party  manufacturer to date. The Company
believes  that  production  of its die-cast  collectibles  overseas  enables the
Company to obtain  these  items on a cost basis that will  enable the Company to
market its collectibles profitably.

        All of  the  Company's  purchases  from  its  foreign  manufacturer  are
denominated in U.S. dollars.  As a result,  the foreign  manufacturer  bears any
risks  associated  with  exchange rate  fluctuations  subsequent to the date the
Company  places  its  orders  with  the  manufacturer.   Purchases  of  die-cast
collectibles  from the  foreign  manufacturer  generally  require the Company to
provide an  international  letter of credit in an amount  equal to the  purchase
order.  The inability to fund any letter of credit  required by a supplier would
have an adverse impact on the Company's operations.

Dependence on New Products

        The Company's  operating  results depend to a significant  extent on its
ability to continue  to develop and  introduce  new  products on a timely  basis
which  compete  effectively  on the basis of price and  which  address  customer
requirements.  The  success  of new  product  introductions  depends  on various
factors, including proper new product selection,  successful sales and marketing
efforts, timely production and delivery of new products, and consumer acceptance
of new products. There can be no assurance that any new products will receive or
maintain  substantial market  acceptance.  If the Company were unable to design,
develop  and  introduce  competitive  products  on a timely  basis,  its  future
operating results would be adversely affected. See "Business - Products."

Management of Growth

        Since 1993, the Company's business operations have undergone significant
changes and growth,  including significant  investments in tooling,  emphasis on
and expansion of its collectible  product lines,  acquisition of its motorsports
consumer  products  line,  disposition  of  certain  other  product  lines,  and
consolidation  of its  operations  to one  facility  in Arizona.  The  Company's
ability to manage  effectively  any  significant  future growth,  however,  will
require  it to  further  enhance  its  operational,  financial,  and  management
systems;  to expand its  facilities  and  equipment;  to receive  products  from
third-party  manufacturers on a timely basis; and to successfully  hire,  train,
and  motivate  additional  employees.  The  failure of the Company to manage its
growth  on an  effective  basis  could  have a  material  adverse  effect on the
Company's operations. The Company may be required to increase staffing and other
expenses as well as make  expenditures  on capital  equipment and  manufacturing
sources in order to meet the anticipated  demand of its customers.  Sales of the
Company's  collectible  products are subject to short-lived consumer demand, and
customers for the Company's  promotional  items  generally do not commit to firm
orders for more than a short time in

                                        7
<PAGE>
advance. The Company's  profitability would be adversely affected if the Company
increases  its  expenditures  in  anticipation  of  future  orders  which do not
materialize.  Certain  customers  also may  increase  orders  for the  Company's
products on short notice,  which would place an excessive  short-term  burden on
the Company's resources.

Dependence on Key Personnel

        The Company's  development  and  operations  to date have been,  and its
proposed  operations  will be,  substantially  dependent  upon the  efforts  and
abilities of its senior management,  including Fred W. Wagenhals,  the Company's
Chairman  of the Board,  President,  and Chief  Executive  Officer.  The loss of
services of one or more of its key employees,  particularly Mr. Wagenhals, could
have a  material  adverse  affect  on the  Company.  The  Company  currently  is
negotiating an employment  agreement with Mr.  Wagenhals.  The Company maintains
key person  insurance on the life of Mr.  Wagenhals in the amount of $3,000,000.
The Company does not maintain such insurance on any of its other  officers.  See
"Management."

Control by Management

        The  directors  and officers of the Company  currently  own 23.6% of the
Company's  outstanding  Common  Stock.  In addition,  as voting  trustee under a
voting trust  agreement  with the  beneficial  owner of shares of the  Company's
Class A Preferred  Stock,  Fred W. Wagenhals has the right to cast an additional
1,000,000 votes on any matter to be voted upon by the Company's shareholders. As
a result,  the directors and officers of the Company,  including Mr.  Wagenhals,
possess voting power with respect to approximately  32.3% of the total number of
votes  entitled to be cast at any  meeting of the  Company's  shareholders.  See
"Principal and Selling Shareholders."

Possible Volatility of Stock Price

        The  market  price  of  the  Company's   Common  Stock  has   fluctuated
significantly  since its initial public offering in April 1993. See "Price Range
of Common Stock." The trading price of the Company's  Common Stock in the future
could be subject to wide  fluctuation  in response to  quarterly  variations  in
operating  results of the Company,  actual or anticipated  announcements  of new
products by the Company or its  competitors,  changes in analysts'  estimates of
the Company's financial performance,  general conditions in the markets in which
the Company competes,  worldwide  economic and financial  conditions,  and other
events or factors.  The stock  market  also has  experienced  extreme  price and
volume fluctuations which have particularly  affected the market prices for many
small companies and which often have been unrelated to the operating performance
of such  companies.  These  broad  market  fluctuations  and other  factors  may
adversely affect the market price of the Company's Common Stock.

Litigation

        The Company is one of  approximately 30 defendants in a lawsuit in which
the State of Arizona seeks recovery of certain  clean-up costs under federal and
state  environmental laws. The Company also is a defendant in a lawsuit alleging
breach of contractual duties and appropriation of certain business opportunities
of a dissolved corporation. The Company is actively defending these lawsuits. In
the event a decision  adverse  to the  Company  is  rendered  in either of these
lawsuits,  the resolution of such matter could have a material adverse effect on
the Company.  See "Management's  Discussion and Analysis of Financial  Condition
and Results of Operations" and "Business - Litigation."

Rights to Acquire Shares; Potential Issuance of Additional Shares

        As of March 31,  1996,  options to acquire a total of  1,024,100  shares
were outstanding under the Company's 1993 Stock Option Plan (the "1993 Plan") at
a weighted  average  exercise price of $3.29 per share.  See  "Management - 1993
Stock Option  Plan." In addition,  Bridge  Warrants to acquire  63,550 shares of
Common Stock at an exercise price of $3.30 currently are outstanding. During the
terms  of  such  options  and  warrants,  the  holders  thereof  will  have  the
opportunity  to profit from an increase in the market price of Common Stock with
resulting  dilution in the interest of holders of Common Stock. The existence of
such stock options and warrants may adversely affect the terms on which

                                        8
<PAGE>
the Company can obtain additional financing, and the holders of such options and
warrants  can be expected to exercise  such  options and warrants at a time when
the Company,  in all likelihood,  would be able to obtain additional  capital by
offering  shares of its Common Stock on terms more favorable to the Company than
those provided by the exercise of such options and warrants. See "Description of
Securities."

Shares Eligible for Future Sale; Potential Depressive Effect on Stock Price

        Of  the  11,488,472  shares  of  Common  Stock  currently   outstanding,
approximately  8,545,218  shares are  eligible  for resale in the public  market
without  restriction unless held by an "affiliate" of the Company,  as that term
is defined under the Securities Act of 1933, as amended (the "Securities  Act").
The  remaining  2,943,254  shares  of Common  Stock  currently  outstanding  are
"restricted  securities,"  as that term is defined in Rule 144,  and may be sold
only in compliance with Rule 144, pursuant to registration  under the Securities
Act or pursuant to an exemption  therefrom.  An  aggregate of 377,798  shares of
such  "restricted  securities"  and an additional  63,550  shares  issuable upon
exercise of the Bridge Warrants are being  registered for resale pursuant to the
Registration  Statement of which this  Prospectus  forms a part.  An  additional
1,000,000  shares being  registered  hereby for issuance upon  conversion of the
Company's  Class A  Preferred  Stock will be  eligible  for resale in the public
market without restriction.  Affiliates will be subject to certain of the resale
limitations of Rule 144 as  promulgated  under the  Securities  Act.  Generally,
under Rule 144, each person who  beneficially  owns  restricted  securities with
respect to which at least two years have elapsed since the later of the date the
shares were acquired from the Company or an affiliate of the Company may,  every
three months,  sell in ordinary  brokerage  transactions  or to market makers an
amount of shares  equal to the greater of 1% of the  Company's  then-outstanding
Common Stock or the average  weekly  trading  volume for the four weeks prior to
the proposed  sale of such shares.  An aggregate of 2,564,000  shares held by an
officer and director  currently are available for sale under Rule 144.  Sales of
substantial  amounts of Common Stock by  shareholders  of the Company under Rule
144,  or even the  potential  for such  sales,  are likely to have a  depressive
effect on the market price of the Common  Stock and could  impair the  Company's
ability  to  raise  capital  through  the  sale of its  equity  securities.  See
"Description of Securities - Shares Eligible for Future Sale."

Lack of Dividends

        The Company has never paid any cash  dividends  on its Common  Stock and
does not  currently  anticipate  that it will pay  dividends in the  foreseeable
future.  Instead, the Company intends to apply any earnings to the expansion and
development of its business. See "Dividend Policy."

Change in Control Provisions

        The  Company's  Amended  and  Restated  Articles of  Incorporation  (the
"Restated Articles"),  Amended and Restated Bylaws (the "Restated Bylaws"),  and
Arizona law contain provisions that may have the effect of making more difficult
or delaying attempts by others to obtain control of the Company, even when those
attempts  may be in the best  interests of  shareholders.  See  "Description  of
Securities - Arizona Corporate Takeover Act and Certain Charter Provisions." The
Restated  Articles also authorizes the Board of Directors,  without  shareholder
approval,  to issue one or more  series of  Preferred  Stock,  which  could have
voting, liquidation, dividend, conversion, or other rights that adversely affect
or dilute the voting power of the holders of Common Stock.  See  "Description of
Securities."

                                        9
<PAGE>
                                 USE OF PROCEEDS

        The Company  intends to use the proceeds from the exercise of the Bridge
Warrants,  a maximum of  approximately  $160,000,  net of the  expenses  of this
offering, if all of the Bridge Warrants are exercised,  for working capital. The
Company will not receive any cash consideration upon the conversion of its Class
A Preferred Stock and will not receive any of the proceeds of sales of shares of
Common Stock by the Selling Shareholders.


                                    DIVIDENDS

        The Company has never paid  dividends  on its Common  Stock and does not
anticipate that it will do so in the foreseeable  future.  The future payment of
dividends,  if any, on the Common Stock is within the discretion of the Board of
Directors  and will  depend on the  Company's  earnings,  capital  requirements,
financial condition, and other relevant factors.


                                 CAPITALIZATION

        The following table sets forth the  capitalization  of the Company as of
March 31,  1996 and as  adjusted  assuming  conversion  of the Class A Preferred
Stock and the exercise of the Bridge Warrants.
<TABLE>
<CAPTION>
                                                                   March 31,      March 31,
                                                                     1996           1996
                                                                    Actual     As Adjusted(1)
                                                                  ----------   --------------
                                                                        (unaudited)

<S>                                                              <C>               <C>     
Capital Lease Obligation..................................       $424,543          $424,543

Shareholders' Equity
Preferred stock, no par value, 5,000,000 shares authorized; 
   500 shares of Class A Preferred Stock, stated value $.01 per
  share, issued and outstanding at March 31, 1996; no shares
  outstanding as adjusted.................................              5                 0

Common stock, $.01 par value,  25,000,000 shares  authorized;
   11,488,472 shares outstanding at March 31, 1996;
  12,552,022 shares at March 31, 1996, as adjusted........        114,885(2)        125,521

Additional paid in capital................................     17,717,150(2)     17,866,235

Retained earnings.........................................      3,943,435         3,943,435
                                                              -----------      ------------

Total Shareholders' Equity................................    $21,775,475       $21,935,190
                                                              ===========       ===========
</TABLE>
- ----------------

(1) Excludes (i)  1,024,100  shares of Common Stock  reserved for issuance  upon
    exercise of stock options  outstanding  as of March 31, 1996, and (ii) 9,400
    shares  reserved for issuance upon the exercise of stock options that may be
    granted in the  future  under the  Company's  1993 Stock  Option  Plan.  See
    "Management - 1993 Stock Option Plan."
(2) Adjusted to  reflect the  two-for-one  stock split to be effected as a stock
    dividend on May 28, 1996.

                                       10
<PAGE>
                           PRICE RANGE OF COMMON STOCK

        The Company's Common Stock has been quoted on the Nasdaq National Market
under the symbol "ACTN" since April 27, 1993. The following table sets forth the
quarterly high and low closing sale prices of the Company's  Common Stock on the
Nasdaq  National  Market for the  calendar  periods  indicated,  as  adjusted to
reflect the  two-for-one  stock split to be effected as a stock  dividend on May
28, 1996:

                                                     High    Low
                                                     ----    ---
1993:
  Second Quarter.............................       $3.50   $2.50
  Third Quarter..............................        3.25    2.25
  Fourth Quarter.............................        2.78    1.50

1994:
  First Quarter..............................       $2.31   $1.63
  Second Quarter.............................        2.25    1.81
  Third Quarter..............................        2.25    1.84
  Fourth Quarter.............................        2.97    2.19

1995:
  First Quarter..............................       $3.63   $2.44
  Second Quarter.............................        4.56    3.25
  Third Quarter..............................        9.19    4.25
  Fourth Quarter.............................        9.63    6.25

1996:
  First Quarter..............................      $11.31   $6.44
  Second Quarter (through May 6, 1996).......       16.94   10.81


        As of May 6, 1996,  there were 104  holders of record and  approximately
1,400  beneficial  owners of the  Company's  Common Stock.  On May 6, 1996,  the
closing sales price of the Common Stock on the Nasdaq National Market was $15.69
(as  adjusted to reflect the  two-for-one  stock split to be effected on May 28,
1996).


        From April 27, 1993  through  November 28, 1994,  the  Company's  Common
Stock and  warrants to purchase  shares of Common  Stock at a price of $3.75 per
share (the "1993  Warrants")  were also  traded on the Pacific  Stock  Exchange.
During fiscal 1994, the Company  determined  that the primary trading market for
its Common Stock and 1993 Warrants had developed on the Nasdaq  National  Market
and that  there was not  sufficient  trading  volume  to  warrant  the  expenses
involved  with  continued  listing  on both the Nasdaq  National  Market and the
Pacific  Stock  Exchange.  The  Company  also  found that the  multiple  listing
resulted in an  unnecessarily  burdensome  duplication of filing  documents at a
time when the Company was taking  significant  measures to curtail expenses.  On
November 28, 1994, the Securities and Exchange Commission approved the Company's
application for withdrawal from listing and registration of its Common Stock and
1993  Warrants on the Pacific  Stock  Exchange,  effective  as of the opening of
business on November 29, 1994.

        On May 31,  1995,  the  Company  redeemed  1993  Warrants to purchase an
aggregate  of  3,229,462  shares of Common  Stock  pursuant to the terms of such
warrants. Certain holders of the 1993 Warrants exercised warrants to purchase an
aggregate of 163,670 shares of Common Stock prior to the redemption.

                                       11
<PAGE>
                      SELECTED CONSOLIDATED FINANCIAL DATA

        The selected historical financial data presented below as of and for the
two years ended  September 31, 1995 are derived from the Company's  consolidated
financial   statements,   which  have  been  audited  by  Arthur  Andersen  LLP,
independent public accountants. The selected historical financial data as of and
for the six months ended March 31, 1995 and 1996 are derived from the  Company's
unaudited  financial   statements  as  incorporated  by  reference  herein.  The
historical  financial  data for the six months ended March 31, 1995 and 1996, in
the opinion of management, include all adjustments,  consisting solely of normal
recurring  adjustments,  necessary for a fair presentation for such periods. The
historical  results of  operations  for the six months  ended March 31, 1995 and
1996 are not  necessarily  indicative  of results to be  expected  for the year.
These selected  financial data should be read in conjunction with  "Management's
Discussion and Analysis of Financial  Condition and Results of  Operations"  and
the  Company's  consolidated  financial  statements  and the notes  thereto,  as
incorporated by reference herein.
<TABLE>
<CAPTION>
                                                    Fiscal Year Ended     Six Months Ended
                                                      September 30,           March 31,
                                                    -----------------     ----------------
Consolidated Statements of Income:                   1994      1995       1995        1996
                                                     ----      ----       ----        ----
                                                                             (unaudited)
                                         (in thousands, except share and per share amounts)
<S>                                              <C>      <C>         <C>        <C>    
Sales:
  Collectible sales, net....................      $12,802    $23,443    $ 5,742     $17,047
  Consumer product sales, net(1)............          143      1,190        561         725
  Promotional sales, net(2).................        3,339      1,498      1,472        -
  M-Car sales, net(3).......................          585        -         -           -
                                                  -------   ---------  --------   ---------
  Net sales.................................       16,869     26,131      7,775      17,772
Cost and expenses:
  Cost of sales.............................       10,488     15,882      5,028      10,584
  Selling, general and administrative.......        5,808      6,119      2,707       3,966
                                                   ------     ------     ------      ------
                                                   16,296     22,001      7,735      14,550
                                                   ------     ------     ------      ------
Operating income............................          573      4,130         40       3,222
Interest expense, net.......................         (215)      (184)      (138)        (47)
Other income, net...........................           51        208        342         188
                                                   ------     ------      -----       -----
Income before benefit from (provision for)
  income taxes..............................          409      4,154        244       3,363
Benefit from (provision for) income taxes...          224     (1,384)       (88)     (1,345)
                                                   ------      -----      -----      ------
Net income..................................      $   633    $ 2,770     $  156      $2,018
                                                  =======    =======     ======      ======
Earnings per common share and
  common share equivalent(4)................     $   0.08   $   0.25   $   0.02    $   0.16
                                                 ========   ========   ========    ========
Weighted average number of common shares and
  common share equivalents outstanding(4)...    9,639,946 11,570,046  8,872,422  12,948,412
</TABLE>

<TABLE>
<CAPTION>
Consolidated Balance Sheet Data:                  September 30, 1995       March 31, 1996
                                                  ------------------       --------------
                                                                             (unaudited)
                                                                (in thousands)
<S>                                                    <C>                    <C>    
Working capital.............................           $11,922                $13,179
Total assets................................            23,351                 25,875
Capital lease obligation....................               288                    425
Shareholders' equity........................            18,890                 21,775
</TABLE>
- ----------------
(1)     Includes  the  results of  operations  acquired  from Fan  Fueler,  Inc.
        beginning  as of the  effective  date of the  acquisition  on August 12,
        1994. See "Business - Development of the Company."
(2)     The Company sold the assets and liabilities  related to its mini vehicle
        operations and discontinued  its mini vehicle  operations in March 1995.
        See "Business - Development of the Company."
(3)     The  Company  sold the assets  and  liabilities  related to its  M-CarTM
        operations and  discontinued  its M-CarTM  operations in September 1994.
        See "Business - Development of the Company."
(4)     Adjusted  to reflect  the  two-for-one  stock  split to be effected as a
        stock dividend on May 28, 1996.

                                       12
<PAGE>
                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Introduction

        The Company (i) designs and markets  die-cast  and pewter  collectibles,
which are miniature  replicas of motorsports  vehicles and other items, and (ii)
designs and markets motorsports consumer products,  which include drink bottles,
key chains,  and air  fresheners.  The Company's  motorsports  collectibles  and
consumer  products are  manufactured by third parties,  generally  utilizing the
Company's designs, tools, and dies.

        The Company was  incorporated in Arizona in May 1992 and began marketing
die-cast collectibles in July 1992. In August 1994, the Company acquired certain
assets and liabilities of Fan Fueler,  Inc. and began marketing product lines of
licensed  motorsports  consumer  products.  During fiscal 1994, the Company also
conducted  the  business  of  staging  turn-key  M-CarTM  Grand  Prix  Races for
charitable and other  organizations,  in which participating  sponsors purchased
specialized  gas-powered,  one-third scale racing vehicles from the Company.  In
September  1994,  the  Company  sold the assets and  liabilities  related to its
M-CarTM  operations  and  discontinued  its M-CarTM Grand Prix Race  operations.
During  fiscal  1994 and the first two  quarters  of fiscal  1995,  the  Company
designed and marketed pedal, electric, and gas-powered mini vehicles,  primarily
as specialty  promotional items. The Company sold the assets related to its mini
vehicle operations in March 1995.

Results of Operations  of the Company for the Six-Month  Periods Ended March 31,
1995 and March 31, 1996

        The Company had net income of  $2,018,000,  or $0.16 per share,  for the
six-month period ended March 31, 1996, compared with net income of $156,000,  or
$0.02 per share,  for the  six-month  period ended March 31,  1995.  The Company
attributes  the  improvement  in net  income  primarily  to (i)  the  successful
introduction  of several new and exclusive  licensing  programs for die-cast and
pewter  collectible  product lines in fiscal 1996,  which  resulted in increased
sales and enabled the Company to capture  additional market share in the growing
market for motorsports  collectibles;  and (ii) the successful transition to the
Company's new overseas manufacturer of die-cast collectibles during fiscal 1995,
which enabled the Company to meet the increased demand for its products.

        During  the six months  ended  March 31,  1995 and 1996,  net sales were
$7,774,000 and $17,772,000,  respectively.  The $9,998,000, or 129%, increase in
net sales  resulted from an increase of  $11,305,000  in  collectible  sales,  a
decrease of  $1,472,000  in  promotional  sales,  and an increase of $165,000 in
motorsports consumer products sales.

        The  increase  in  collectible  sales is  primarily  the  result  of the
Company's  successful  transition to its new overseas  manufacturer  of die-cast
collectibles  in March 1995. The supply of the Company's  die-cast  collectibles
was significantly delayed during the first six months of fiscal 1995 as a result
of this  transition.  The Company  continues  to realize  sales  increases  from
recently  introduced  product lines,  which include pewter replica  vehicles and
NHRA drag  racing  die-cast  replicas.  The  decrease  in  promotional  sales is
attributable to the sale of the Company's mini vehicle  operations in the second
quarter of fiscal 1995.

        During  the six  months  ended  March 31,  1995 and 1996,  cost of sales
increased   from   $5,028,000  to   $10,584,000,   representing   65%  and  60%,
respectively,  of net sales.  The decrease in cost of sales as a  percentage  of
sales  resulted from the effect of higher sales volume on fixed cost  components
of cost of  sales,  primarily  depreciation  charges  related  to the  Company's
tooling equipment.

        During the six months  ended March 31, 1995 and 1996,  selling,  general
and   administrative   expenses   increased   from   $2,707,000  to  $3,967,000,
representing 35% and 22%, respectively, of net sales. The increase in

                                       13
<PAGE>
such  expenses  resulted from  increased  expenditures  in sales and  marketing,
particularly sales commissions and advertising.

        Interest  expense  decreased  from  $138,000  to $47,000  during the six
months  ended March 31, 1995 and 1996,  respectively.  The  decrease in interest
expense   resulted  from  the  conversion  of  the  Company's  10%   Convertible
Subordinated  Debentures (the  "Debentures") into shares of the Company's Common
Stock prior to May 31, 1995.

Results  of Operations of the Company for the Years Ended September 30, 1994 and
1995

        The Company had net income of  $2,770,000,  or $0.25 per share,  for the
year ended September 30, 1995, compared with net income of $633,000, or $.08 per
share,  for the year ended  September  30,  1994.  The  Company  attributes  the
improvement in net income during fiscal 1995 primarily to (i) increased sales as
a result of the successful  introduction of several new and exclusive  licensing
programs and die-cast and pewter collectible  product lines in fiscal 1995; (ii)
the  completion of the  transition  to the Company's new overseas  manufacturer,
which began shipping sufficient quantities of high-quality die-cast collectibles
during the third  quarter of fiscal  1995 to meet the  increased  demand for the
Company's  products;  and (iii) an aggressive  program  designed to  restructure
management,  reduce overhead and operating  costs, and increase revenue that was
implemented beginning in fiscal 1994.

        During  the  years  ending  September  30,  1994 and  1995,  sales  were
$16,869,000 and $26,131,000,  respectively.  The $9,262,000, or 55%, increase in
sales resulted from an increase of $10,641,000 in collectible sales, an increase
of $1,047,000 in motorsports  consumer  products sales, a decrease of $1,841,000
in promotional sales, and a decrease of $585,000 in M-CarTM sales.

        The  increase  in  collectible  sales  resulted  from an increase in the
number of members in the Company's  collector club from approximately  22,000 to
approximately  40,000  members at  September  30,  1994 and 1995,  respectively,
increased   demand  from  the   Company's   wholesale   distributors,   and  the
implementation  of several new die-cast  collectible  sales programs.  In fiscal
1995,  the  Company  introduced  a new  collectible  line of  miniature  replica
vehicles  that are  constructed  of  pewter.  Sales of pewter miniature  replica
vehicles  totalled  approximately  $1,050,000  in fiscal  1995.  The decrease in
promotional  sales is  attributable  to the sale of the  Company's  mini vehicle
operations in the second  quarter of fiscal 1995 and  discontinuance  of a large
promotional program in fiscal 1995 that contributed  approximately $2,699,000 of
sales in fiscal 1994.  The decrease in M-Car sales  resulted  from the September
1994 sale of the assets  related to the Company's  business of conducting  M-Car
Grand Prix Races. The Company's  motorsports  consumer product line, acquired in
August 1994, contributed sales of approximately $1,190,000 during fiscal 1995.

        During  the years  ended  September  30,  1994 and  1995,  cost of sales
increased  from   $10,488,000  to   $15,882,000,   representing   62%  and  61%,
respectively,  of net sales.  The decrease in cost of sales as a  percentage  of
sales  resulted from sales price  increases  combined with decreases in the unit
costs of certain  die-cast  collectibles  resulting  from the  transition to the
Company's new  third-party  manufacturer  and  increased  purchase  volume.  The
increased sales prices were consistent  with the Company's  marketing  strategy,
implemented  in fiscal  1994,  to position the  die-cast  collectible  line as a
limited production collectible.

        During the years ended September 30, 1994 and 1995, selling, general and
administrative  expenses  increased from $5,808,000 to $6,119,000,  representing
34% and 23%, respectively,  of net sales. The increase in such expenses resulted
from  increased   expenditures  in  sales  and  marketing,   particularly  sales
commissions and advertising,  consistent with the Company's strategy to increase
collector  club   membership  and  distributer   sales.   These  increases  were
substantially  offset  by  reductions  in  staff,  officer,  and  administrative
salaries as a result of the management  changes and reductions  commenced in the
second quarter of fiscal 1994. Additionally, the Company experienced a reduction
in operating  costs,  beginning in the third quarter of fiscal 1994,  associated
with the consolidation of the Company's  operations from Florida,  Georgia,  and
two locations in Arizona to a single facility in Tempe, Arizona.

                                       14
<PAGE>
        Interest  expense  decreased  from  $215,000 to $184,000,  respectively,
during the years ended  September  30, 1994 and 1995.  The  decrease in interest
expense resulted  primarily from the conversion of the Debentures into shares of
the Company's Common Stock prior to May 31, 1995.

Seasonality

        Sales of collectibles  and motorsports  consumer  products are lowest in
the fourth calendar quarter, corresponding with the end of the racing season.

Liquidity and Capital Resources

        The Company's working capital position increased to $13,179,000 at March
31, 1996 from  $11,922,000  at September  30, 1995.  This  increase is primarily
attributable to results from operations and proceeds of  approximately  $868,000
from the exercise of certain stock options and warrants.

        The Company used net cash of  approximately  $1,892,000  from operations
during the six months  ended  March 31,  1996,  primarily  due to  increases  in
accounts receivable  attributable to large-volume sales of die-cast collectibles
to several  racing  personalties  for  initial  stocking of  trackside  souvenir
trailers,  reductions of income taxes  payable,  investment in inventory for the
1996 racing  season,  and royalty  advances paid on new and existing  multi-year
license agreements.

        Capital  expenditures  for the year ended  September  30, 1995  totalled
approximately $3,024,000, of which approximately $2,400,000 was utilized for the
Company's  continued  investment  in  tooling.   Capital  expenditures  for  the
six-month  period ended March 31, 1996  totalled  approximately  $2,378,000,  of
which  approximately   $1,687,000  was  utilized  for  the  Company's  continued
investment in tooling.

        During the quarter ended March 31, 1995, the Company  completed the sale
of 500 shares of Class A Preferred  Stock at a purchase price of $2.0 million to
an affiliate of its principal  manufacturer of die-cast  collectibles.  The sale
was effected primarily as a long-term  strategic  transaction  intended to align
the interests of the manufacturer with those of the Company. The shares of Class
A Preferred Stock do not receive  dividends  unless dividends are paid on shares
of the Company's  Common Stock.  The shares are convertible into an aggregate of
1,000,000  shares of Common Stock  commencing in May 1996. The Company will have
the right to  redeem  the Class A  Preferred  Stock  after the date on which the
Class A  Preferred  Stock has become  convertible  into  Common  Stock and other
conditions  have been  satisfied.  In order to avoid any  conflict  of  interest
arising from the holder's status as the Company's  principal  manufacturer,  the
shares  are  subject  to a voting  trust  under  which  Fred W.  Wagenhals,  the
Company's Chairman of the Board, President,  and Chief Executive Officer, serves
as voting  trustee.  Of the $2.0  million  in  proceeds,  the  Company  utilized
approximately  $1.0 million to purchase  tooling used in the  manufacture of its
die-cast collectibles and approximately $1.0 million for working capital.

        On May 31,  1995,  the  Company  redeemed  1993  Warrants to purchase an
aggregate  of  3,229,462  shares of Common  Stock for an  aggregate  payment  of
$403,683,  pursuant  to the  terms of such  warrants.  Certain  holders  of 1993
Warrants exercised warrants to purchase an aggregate of 163,670 shares of Common
Stock  prior  to  the  redemption,   with  total  proceeds  to  the  Company  of
approximately $613,000.

        During fiscal 1995, the Company issued an aggregate of 857,216 shares of
Common Stock upon exercise of warrants with exercise  prices  ranging from $1.25
to $3.75 per share,  resulting in total proceeds to the Company of approximately
$2,308,000. During fiscal 1995, the Company also issued 541,000 shares of Common
Stock upon  exercise  of  employee  stock  options,  with total  proceeds to the
Company of approximately $1,280,000. The Company recorded a decrease in deferred
tax  liability  of  approximately  $716,000  and  a  corresponding  increase  in
additional paid-in capital as a result of the exercise of certain employee stock
options.

                                       15
<PAGE>
        On April 18, 1995, the Company announced that,  pursuant to the terms of
the  Debentures,  it would  redeem  all of the  then-outstanding  $1,775,000  of
principal  amount of Debentures  that remained  outstanding on May 31, 1995. The
holders  of  all  outstanding  Debentures  converted  such  Debentures  into  an
aggregate of 1,014,272  shares of the Company's  Common  Stock,  at a conversion
price of $1.75 per share, prior to the redemption date.

        Effective March 31, 1995, the Company sold certain of its assets related
to its mini vehicle product line to Motorsports  Promotions,  Inc.  ("MPI"),  an
unrelated company.  The assets sold consisted primarily of accounts  receivable,
inventory,  tooling,  and equipment.  The purchase  agreement provided for total
consideration of $1,324,712, consisting of $237,567 in cash, assumed liabilities
of  $52,891,   and  a  promissory  note  for  $1,034,254,   subject  to  certain
adjustments.  Effective  November 1995, the Company and MPI agreed to adjust the
total consideration to $1,051,646.  The Company recorded a non-operating gain of
approximately $290,000 on this transaction in the second quarter of fiscal 1995.
As a result of the  purchase  price  adjustment  described  above,  the  Company
reduced the gain such that no gain or loss was recorded on this  transaction for
fiscal 1995.

        In December 1994, Fred W. Wagenhals  advanced $300,000 to the Company in
order to enable the Company to make certain advance royalty  payments related to
license  agreements  entered  into by the  Company for  die-cast  products to be
marketed by the Company  beginning  in the second  quarter of fiscal  1995.  The
Company  issued a promissory  note to Mr.  Wagenhals  for the  advance,  bearing
interest,  at 9% per annum,  providing for monthly payment of accrued  interest,
and calling for the payment of the  principal no later than March 31, 1995.  The
Company repaid the note in full on February 9, 1995.

        In March 1995,  the  Company  signed an  international  letter of credit
agreement  with a foreign bank.  The  international  letter of credit  agreement
provides the Company's supplier of die-cast  collectible  products with security
for the Company's purchase orders, up to a limit of $3.5 million.  The agreement
also  provides for an import cash line of credit of $1.0  million,  which allows
the Company to finance its imports for up to 90 days from the date of  shipment.
As of March 31, 1996, there were no amounts  outstanding on the import cash line
of credit. Total purchase commitments of approximately $3.5 million at March 31,
1996 are secured by the assets of the Company,  a restricted deposit of $500,000
that the Company is required to maintain  with the bank,  and the  assignment of
any  proceeds  that may be paid on the $3.0  million key person  life  insurance
policy on Fred W. Wagenhals, the Company's Chairman of the Board, President, and
Chief Executive Officer.

        The Company is one of  approximately 30 defendants in a lawsuit in which
the State of Arizona is seeking recovery of certain clean-up costs under federal
and state  environmental  laws.  See  "Business  -  Litigation."  The Company is
vigorously  defending this lawsuit on various bases,  including that neither the
Company  nor  any  of  its   predecessors  has  produced  or  arranged  for  the
transportation  of hazardous  substances as alleged by the state. The imposition
of damages in the case against the Company could have a material  adverse effect
on the Company's earnings and liquidity.

        In December  1995, a lawsuit was  instituted  against the  Company,  the
Company's Chief  Executive  Officer,  and others alleging that the Company,  the
Company's Chief  Executive  Officer,  and others breached  contractual and other
duties and appropriated  certain business  opportunities of a dissolved  Arizona
corporation.  The  Company  believes  the  complaint  is  without  merit  and is
vigorously defending the lawsuit. See "Business - Litigation."

        The Company's  current cash resources,  letter of credit  facility,  and
expected  cash flow from  operations  are expected to be  sufficient to fund the
Company's  capital  needs  during  the next 12  months at its  current  level of
operations. However, the Company may be required to obtain additional capital to
fund its planned growth during such 12-month period or thereafter,  particularly
to provide  guarantees under licensing  arrangements or to obtain  international
letters  of  credit  in  connection  with  purchase  orders  from its  off-shore
manufacturer of die-cast collectibles. Potential sources of any such capital may
include the proceeds from the exercise of outstanding  options,  bank financing,
strategic  alliances,  and additional  offerings of the Company's equity or debt
securities.  There can be no assurance  that such capital will be available from
these or other  potential  sources,  and the lack of such  capital  could have a
material adverse affect on the Company's business.
                                      
                                       16
<PAGE>
                                    BUSINESS

Overview

        The Company designs and markets  collectible and consumer  products that
are  intended to  capitalize  on the  increasing  interest in  motorsports.  The
Company currently markets die-cast and pewter collectibles,  which are miniature
replicas  of  motorsports  vehicles  and other  items,  and  designs and markets
consumer items, which include drink bottles, key chains, and air fresheners. The
Company also  develops  product  promotional  programs that feature its die-cast
collectibles  or other  products as premium  awards  intended to increase  brand
awareness  of third  parties'  products.  The Company  markets  its  motorsports
collectibles  and consumer items pursuant to license  arrangements  with popular
race  drivers,  car owners,  car sponsors,  and  automobile  manufacturers.  The
Company's  motorsports  collectibles  and consumer  products are manufactured by
third parties utilizing the Company's designs, tools and dies.

        The popularity of motorsports with consumers has resulted in significant
growth in the  motorsports  industry.  The  Company  designs  its  products  and
promotional  programs  primarily  to  capitalize  on  the  growing  interest  in
motorsports.  According to The Wall Street  Journal,  approximately  5.3 million
fans  attended  the 31 races of the Nascar  Winston  Cup series in 1995.  Forbes
magazine has reported that another 14 million fans watched the Winston Cup races
on television.  The Wall Street Journal  reported that sales of  Nascar-licensed
goods have grown  ninefold  during the 1990s to more than $500  million per year
and are expected to reach $1.0 billion by 1998.  According to Nascar, 25% of the
Fortune 100 companies utilize motorsports  sponsorship or advertising as part of
their marketing strategies.

        Historically,   the  Company  has   designed   and   marketed   die-cast
collectibles  that primarily  feature Nascar drivers and vehicles.  In 1995, the
Company  began  expanding  its lines of die-cast  collectibles  to include other
types of  motorsports  vehicles,  including  drag racing and Nascar's new "Super
Truck" series.  The Company focuses on developing  long-term  relationships with
and engages in  aggressive  efforts to license the most popular  drivers in each
top  racing   category  as  well  as  their  car  owners,   car  sponsors,   car
manufacturers,  and others in the motorsports industry.  The Company has license
agreements  with  many  of the  most  popular  Nascar  race  drivers,  including
seven-time  Winston Cup champion  Dale  Earnhardt  and 1995 Winston Cup champion
Jeff Gordon.  In 1995,  the Company and an operating  division of R.J.  Reynolds
Tobacco Company entered into a  non-exclusive  license  agreement that gives the
Company the right to include the "Winston Cup,"  "Winston  Racing," and "Winston
NHRA Drag  Racing"  logos on the  packaging  for all of the  Company's  die-cast
collectibles of racing vehicles that participate in those programs.  The Company
believes that its license  agreements with notable Nascar and other  motorsports
personalities  and its  affiliation  with  Winston Cup racing and other  popular
sponsors  significantly  enhance the collectible  value and marketability of its
products.

        The Company  continually  seeks to develop  exciting and progressive new
products.   During  1995,   the  Company   introduced  its  line  of  1:43-scale
hand-sculpted, high quality pewter replicas. Recently, the Company also expanded
its  line  of  die-cast  and  pewter   collectibles  by  adding  highly  popular
collections, including replicas of the most popular Chevrolet Corvettes produced
during  each of the years from 1953 to 1993 and  replicas  of the cars driven by
each of the Winston Cup Series champions during the past 25 years.

Development of the Company

        The  Company  was  incorporated  in Arizona  in May 1992 to acquire  the
operating assets of Action Products,  Inc. ("API").  API, which had been founded
in 1986 by Fred W. Wagenhals (the  Company's  Chairman of the Board,  President,
and Chief  Executive  Officer),  engaged in the  manufacture  and sale of pedal,
electric,  and  gas-powered  mini vehicles.  In November 1991,  API's  principal
creditor  declared  API in default  and  installed  a receiver  to manage  API's
operations.  The creditor took possession of all operating  assets of API in May
1992 in partial

                                       17
<PAGE>
satisfaction of API's debt and thereafter  sold such assets to the Company.  The
Company began the manufacture and marketing of mini vehicles in May 1992.

        In May 1992,  the Company  acquired  100% of the common stock of Race Z,
Inc.  ("RZI").  Fred W. Wagenhals founded and was the sole shareholder of RZI at
the time of the acquisition.  Following the acquisition,  the Company  continued
RZI's business of staging M-CarTM Grand Prix Races for charitable organizations.

        In May 1992, the Company also acquired the operating  assets and assumed
the liabilities of Mini Wheels West ("MWW").  MWW engaged in the business of the
resale of die-cast collectibles that it purchased from Action Performance Sales,
Inc.  ("APS").  In July 1992,  the  Company  began  marketing a line of die-cast
miniature  replicas of actual racing  vehicles and other racing  accessories and
collector  cards  formerly  sold by the  die-cast  collectibles  division  ("APS
Division")  of APS. The APS Division  ceased  operations  in June 1992.  Fred W.
Wagenhals founded and was the sole shareholder of APS. There was no relationship
between  the  Company  and the APS  Division  at any time  except for the common
ownership  by Mr.  Wagenhals  and the  cessation  of the  operations  of the APS
Division and the assumption of its operations by the Company in July 1992.

        The Company  acquired  100% of the common stock of Racing  Collectables,
Inc.  ("RCI") and Racing  Collectables  Club of America,  Inc.  ("RCCA") in July
1993.  RCI engaged in the  wholesale  marketing  of die-cast  products  and RCCA
operated a die-cast  collectors' club for motorsport  enthusiasts.  The terms of
the  acquisition  (including  the  valuation  of the stock of RCI and RCCA) were
determined by negotiations  between  representatives  of RCI and RCCA on the one
hand  and the  Company  on the  other  hand.  RCI  and  RCCA  were  unaffiliated
competitors of the Company prior to their acquisition by the Company.

        In August 1994, the Company  acquired  certain assets and liabilities of
Fan Fueler,  Inc.  and began  marketing  product  lines of licensed  motorsports
consumer items that include drink bottles,  key chains, and air fresheners.  The
terms of the acquisition,  including the valuation of the assets and liabilities
of Fan Fueler,  Inc.  acquired by the Company,  were  determined by negotiations
between  representatives of Fan Fueler, Inc. and representatives of the Company.
No affiliation  existed between Fan Fueler,  Inc. and the Company at the time of
the acquisition.

        In September  1994, the Company sold to M-Car,  Incorporated  the assets
and  liabilities  related  to its  business  of  contracting  with or  licensing
selected  sponsors  to stage  events  known as M-CarTM  Grand Prix  Races.  From
January 1994 until the date of the sale, Robert Scott Tremonti,  the shareholder
of M-Car,  Incorporated,  conducted sales and marketing  services related to the
Company's  M-Car  operations  on a  contractual  basis  with  the  Company.  The
contractual  arrangement with Mr. Tremonti was terminated  concurrently with the
sale of the Company's M-CarTM operations. The Company conducted 17 M-CarTM Grand
Prix Races during the year ended September 30, 1994.

        Effective March 31, 1995, the Company sold certain of its assets related
to its mini vehicle product line to Motorsports Promotions,  Inc. No affiliation
existed between Motorsports Promotions,  Inc. and the Company at the time of the
sale.

Products

Die-Cast Miniature Replica Vehicles

        The    Company    markets    collectible     miniature    replicas    of
motorsports-related  vehicles that are  constructed  using  die-cast  bodies and
chassis with free  wheeling  deluxe  wheels and tires.  The Company  markets its
die-cast  racing  collectibles  pursuant to more than 300 active  licenses  with
stock car and other  drivers,  car  owners,  and car  sponsors  as well as under
license  agreements  with Ford Motor  Company and several  divisions  of General
Motors Corp.  The die-cast  collectibles  offered by the Company relate to stock
car, drag racing,  "Super Truck," Indy car, dirt car, and sprint car racing. The
Company's die-cast collectibles consist of (i) 1:64th and 1:24th scale replicas

                                       18
<PAGE>
of  actual  racing  vehicles;  (ii)  1:96th  and  1:64th  scale  racing  vehicle
transporters;  (iii) a 1:16th  scale pit wagon;  and (iv)  1:24th  scale  dually
trucks with  trailers.  The Company offers its die-cast  collectibles  primarily
through retail  dealers,  through its  collectors'  club, and as promotional and
specialty advertising items. See "Business - Sales and Marketing."

        Historically,   the  Company  has   designed   and   marketed   die-cast
collectibles that primarily feature drivers and vehicles from the Nascar Winston
Cup series.  During fiscal 1995,  the Company began  development  of several new
lines of die-cast  collectibles  that  feature  replicas of vehicles  from other
popular  motorsports.  The Company  successfully  introduced its line of Winston
NHRA Top Fuel Dragster replicas,  with sales of approximately  $500,000 and $1.7
million,  respectively,  in fiscal 1995 and the first six months of fiscal 1996.
The Company also successfully introduced a line of die-cast collectible replicas
from the popular new Nascar  "Super  Truck"  series.  In  addition,  in 1995 the
Company entered into a license agreement that gives it the  non-exclusive  right
to include the "Winston Cup,"  "Winston  Racing," and "Winston NHRA Drag Racing"
logos on the packaging for all of its die-cast  collectibles  of racing vehicles
that participate in those programs. See "Business - Licenses."

        The  Company  invested  approximately  $2.4  million  and $1.7  million,
respectively,  in tooling for its proprietary  line of die-cast  collectibles in
fiscal 1995 and the first six months of fiscal 1996,  which  increased its total
investment in die-cast tooling to approximately $5.5 million and $7.2 million at
September 30, 1995 and March 31, 1996,  respectively.  The Company  believes the
breadth  and  quality  of  the  tooling  program  provides  the  Company  with a
competitive  advantage in the motorsports  collectible market. In addition,  the
Company has taken various steps, and continually  evaluates additional measures,
designed  to enhance the  collectible  value and appeal of its  products.  These
measures include (i) designing die-cast  collectibles that include features that
are not offered by the Company's competition;  (ii) limiting the quantities of a
particular  item that it produces and sells;  (iii)  specifying on the packaging
material of each die-cast  collectible the quantity of that limited-edition item
actually  produced;  (iv)  offering  certain  items only  through the  Company's
collectors'  club; and (v) designing and  developing  new packaging  concepts to
improve the display of each collectible item.

Pewter Replica Vehicles

        During  1995,  the  Company   introduced  a  line  of  limited  edition,
hand-crafted  1:43rd scale solid  pewter  replicas of race cars for sale through
its collectors'  club. The Company's  pewter replicas  feature crisply  detailed
wheels, chassis, and body elements, including the driver's name, car number, and
sponsors'  logos and decals.  The Company  stamps a serial number on each of its
limited-edition  pewter  collectibles in order to enhance its value and packages
each pewter replica vehicle in a display case that includes literature featuring
the driver's photograph and details of the driver's racing accomplishments.  The
Company sold  approximately $1.1 million and $321,000 of pewter replicas of cars
driven by 10 of the most popular  Nascar  Winston Cup drivers in fiscal 1995 and
the  first six  months  of fiscal  1996,  respectively.  Recently,  the  Company
announced that it will produce a complete set of 1:64th scale pewter replicas of
the cars driven by each of the Winston Cup Series  champion  drivers  during the
past 25 years.

Motorsports Consumer Products

        The Company  markets various  licensed  motorsports  consumer  products,
including a 32-ounce "Fan Fueler"  motorsports  drink bottle in the shape of the
fuel  cans  used to  refill  race  cars  during  pit  stops,  a "Fan  Freshener"
automobile  air  freshener,  and pewter key chains in the shape of race cars and
fuel cans. Each of the motorsports  consumer  products features the name and car
number of a popular  race car driver.  The Company  intends to acquire  licenses
with additional  drivers and to develop new items for its  motorsports  consumer
products.  The Company designs its motorsports  consumer products  primarily for
high-volume  distribution  through  retail  outlets.  See  "Business - Sales and
Marketing."

                                       19
<PAGE>
Sales and Marketing

        The  Company  markets  its  die-cast  and  pewter  collectibles  (i)  to
approximately 5,000 retail dealers through a wholesale distributor network; (ii)
directly to motorsports  enthusiasts  through its collectors' club; and (iii) as
promotional or specialty  advertising  items. The Company strives to enhance the
demand for and to  increase  the value of its  collectible  products by offering
limited  numbers of each item.  The  Company  markets its  motorsports  consumer
products  primarily for mass distribution  through major discount and department
stores, retail automotive product outlets, and convenience stores.

Wholesale Distribution of Die-Cast Collectibles

        The  Company  markets its  collectibles  on a  wholesale  basis  through
approximately 50 distributors  operating in the continental  United States.  The
distributors  solicit orders for the Company's products from approximately 5,000
retail dealers  throughout the United States.  The retail dealers  include hobby
shops,  stores  specializing in collectible  items (such as trading cards),  and
souvenir  vendors that attend various  racing  events.  Employees of the Company
attend  several trade shows each year in an effort to attract new retail dealers
to its network.

        The Company  advertises  its die-cast  collectibles  in  newspapers  and
magazines   covering   motorsports   and   the   collectibles   markets.   These
advertisements  encourage  consumers  to contact  the nearest  retail  dealer to
purchase the Company's die-cast collectibles. The Company also takes measures to
increase  consumer  awareness  of its  products  through  radio  and  television
advertising,   including  promotion  of  its  collectibles  on  "home  shopping"
television  programs and personal  appearances on popular television programs of
interest to motorsports enthusiasts.

Collectors' Club

        The Company  markets its  die-cast and pewter  collectibles  through its
Racing Collectables Club of America, a motorsports  collectible club that offers
the  Company's  motorsports  collectibles  exclusively  to members.  The Company
strives to increase collector interest in its products and enhance its products'
value as  collectibles  by (i) offering  certain items  exclusively  through its
collectors' club, and not through any other distribution network; (ii) producing
a  limited  number  of each  collectible;  and (iii)  limiting  the  number of a
particular  item which each  member may  purchase.  The Company  advertises  its
collectors'  club in publications  that focus on motorsports or the collectibles
industry and through limited radio and television advertisements.  These efforts
have enabled the Company to increase  membership  in its  collectors'  club from
approximately  15,000 members in August 1993 to approximately  40,000 and 52,000
members as of September 30, 1995 and March 31, 1996, respectively.

        Members of the Company's  collectors' club pay a lifetime membership fee
that  entitles  them to receive  membership  premiums,  a  bi-monthly  magazine,
catalogs,   and  other  special  sales  materials   highlighting  the  Company's
collectibles   and  other  products.   The  Company  employs   customer  service
representatives  and an automated  call  distribution  telephone  system to take
membership applications, take customer orders for collectibles, and handle other
customer inquiries. In October 1995, the Company completed the installation of a
$1.0  million   telephone  and  computer  system  that  combines   telemarketing
functions,  computerized order processing, and automated warehouse operations in
order to enable  the  Company to more  effectively  and  efficiently  answer and
process  telephone orders to its collectors' club. The Company installed its new
telephone and computer system in order to accommodate the significant  growth in
club  membership  and the  increasing  volume of  telephone  orders  that it has
experienced  as well as to provide  the  infrastructure  that may be required to
handle an increased  volume of calls resulting from its accelerated  advertising
efforts,  its  association  with Winston Cup Racing,  and other new  collectible
product programs.

Promotional and Specialty Advertising Sales

        The  Company  offers  promotional  programs in which  customers'  names,
logos, or messages are decalled, imprinted or otherwise prominently displayed to
a target audience, thereby generating product and name recognition.  The Company
from time to time  develops  promotional  programs  with major oil companies and
other consumer
                                       20
<PAGE>
products  companies.  Promotional  programs  typically  involve the use by these
companies of die-cast  collectibles or other consumer  products as a low-cost or
free premium  award  specifically  designed to increase  brand  awareness.  Such
programs  include a free  die-cast  collectible  with the  purchase of a primary
product  or a  mail-in  coupon  offer  for a  consumer  to  receive  a  die-cast
collectible   after   purchasing  a  company's   consumer   products.   Die-cast
collectibles  sold as  promotional  items  are not sold  through  the  Company's
wholesale  distribution  network or through its  collectors'  club.  The Company
plans to pursue future promotional programs and currently is in discussions with
major stock car drivers and sponsors in its effort to develop such programs.

        During fiscal 1994,  the Company  derived  approximately  16% of its net
sales from  promotional  programs with Texaco  Refining and  Marketing,  Inc. No
customer  accounted  for more than 10% of the  Company's  sales in fiscal  1995.
Although  the  Company  may  develop  significant   promotional   programs  with
individual  customers in the future,  the Company  currently does not anticipate
that sales to any one  customer  will exceed 10% of the  Company's  net sales in
subsequent periods.

Motorsports Consumer Product Sales

        The   Company   employs  an  in-house   sales   force  and   independent
representatives to market its motorsports consumer products on a wholesale basis
to automotive  sections in major discount and department  stores such as Walmart
and K-Mart, to automotive retail stores, and to convenience  stores. The Company
also  utilizes  its  die-cast  collectible  distribution  network  to market its
motorsports  consumer  products on a wholesale  basis to  motorsports  specialty
shops and to souvenir  vendors  that attend  various  motor racing  events.  The
Company   currently  is  developing  new  motorsports   consumer   products  for
high-volume sales programs.

Manufacturing and Production

Die-cast Collectibles

        Beginning  in 1993,  the  Company  implemented  a  strategic  program to
develop a proprietary  line of die-cast  collectibles  in order to eliminate its
dependence on a competing  manufacturer and supplier of die-cast  products.  The
Company  introduced its proprietary line of products in November 1993. From that
time until December 1994, the Company obtained its die-cast  collectibles  under
an exclusive  manufacturing  arrangement with a third-party  manufacturer in the
People's  Republic of China.  In December  1994,  the  Company  entered  into an
exclusive  manufacturing  agreement  with another  third-party  manufacturer  in
China. The term of the agreement currently extends through December 31, 1996 and
automatically  renews for successive  one-year terms unless terminated by either
party by giving  written notice to the other party at least 90 days prior to the
end of the  then-current  term.  The Company owns a  significant  portion of the
tooling that the third-party  manufacturer uses to produce die-cast collectibles
for the Company and has partial  control  over the  production  of its  die-cast
collectibles  under the manufacturing  agreement.  Since April 1993, the Company
has invested approximately $7.2 million for tooling used to produce its die-cast
collectibles.  The Company intends to make additional  investments in tooling in
order to support the growth of its business.

        During the quarter ended March 31, 1995, the Company  completed the sale
of 500  shares  of Class A  Preferred  Stock to an  affiliate  of its  principal
manufacturer of die-cast collectibles, for a purchase price of $2.0 million. The
sale was effected  primarily as a long-term  strategic  transaction  intended to
align  the  interests  of  the  manufacturer  with  those  of the  Company.  See
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operation - Liquidity  and Capital  Resources."  The Company  believes  that its
overseas  manufacturer of die-cast collectibles is dedicated to high quality and
productivity as well as support for new product development.

        The Company  designs  each  die-cast  collectible  that it markets.  The
Company's  design  artists take numerous  photographs of the actual racing cars,
trucks,  and other  vehicles to be produced as die-cast  replicas.  Working from
these photographs,  the Company's artists and engineers use computer software to
create  detailed  scale  renderings  of  the  vehicles.  After  approval  of the
rendering by the vehicle owner or racing team sponsor, the Company supplies

                                       21
<PAGE>
computerized  renderings to its manufacturer in China. The manufacturer produces
a sample or model, which the Company then inspects for quality and detail. After
final approval, the manufacturer produces the die-cast replicas,  packages them,
and ships the  finished  products  to the  Company  or,  in  certain  instances,
directly to the Company's customers.

Pewter Collectibles

        The Company arranges for the manufacture of its pewter collectibles on a
purchase  order  basis  with  third-party  manufacturers  located  in the United
States. The production of these pewter collectibles does not require the Company
to make an investment in tooling,  as tooling costs are included as a portion of
the cost of each unit produced.

Motorsports Consumer Products

        The  Company  owns  the  tooling  and  dies  used  to  manufacture   its
motorsports   consumer   products.   The  Company  currently  arranges  for  the
manufacture of its motorsports  consumer products on a purchase order basis with
third-party  manufacturers located in the United States. As the Company develops
new motorsports consumer products,  the Company intends to build or purchase the
new tooling  that will be required to permit the  third-party  manufacturers  to
produce those items.

Backlog

        The Company  accepts  orders  from  members of its  collectors'  club in
advance of the arrival of certain  collectible  products from the manufacturers.
The Company had outstanding  orders for approximately  $787,000 and $5.7 million
of such products as of September 30, 1995 and March 31, 1996, respectively.

Trademarks and Patent Rights

        The   Company's   business  does  not  depend  on  trademark  or  patent
protection.

Licenses

        The Company focuses on developing solid  relationships  with and engages
in aggressive efforts to license the most popular drivers and car owners in each
top racing category, their sponsors, and others in the motorsports industry. The
Company currently has licenses with more than 300 race car drivers,  car owners,
and car  sponsors  as well as with Ford  Motor  Company,  several  divisions  of
General  Motors  Corp.,  and PACCAR,  Inc.  (the  manufacturer  of Kenworth  and
Peterbilt  trucks).  The Company  believes that its license  agreements with top
Nascar drivers, such as Dale Earnhardt, Jeff Gordon, Rusty Wallace, Mark Martin,
Bill Elliot,  Bobby Labonte,  Sterling Marlin,  and Geoff Bodine,  significantly
enhance the collectible value and marketability of its products.

        The licenses with race car drivers  generally  provide for a term of one
year and permit the Company to use the driver's  name,  photograph  or likeness,
and autograph; the licenses with race car owners generally provide for a term of
one year and permit the Company to use the car number and colors;  the  licenses
with manufacturers provide for terms of two or more years and permit the Company
to reproduce  the cars or trucks  themselves;  and the license  agreements  with
various sponsors  generally provide for a three-year term and permit the Company
to  reproduce  the  sponsors'  decals  and  logos as they  appear on the cars or
trucks.  Depending upon the particular agreement, the individual licenses either
renew  automatically,  may be renewed or extended  upon  written  request by the
Company,  or expire at the end of the specified  term. The  agreements  with the
drivers, car owners, car and truck  manufacturers,  and car sponsors provide for
payments by the Company to the  licensors of either (i) a fixed  dollar  amount,
which may include a substantial advance to the licensor; (ii) a fixed amount per
item sold by the Company pursuant to the license;  (iii) a percentage of the net
sales for a program or a percentage  of the Company's  wholesale  price per item
sold by the Company pursuant to the license; or (iv) a combination of the above.
License agreements

                                       22
<PAGE>
with certain  sponsors do not require  payments by the Company to the  licensors
because of the advertising  value provided to the licensor as a result of having
its decals and logos displayed on the Company's products.

        During  fiscal  1995,  the  Company  and an  operating  division of R.J.
Reynolds   entered  into  a  license   agreement  that  gives  the  Company  the
non-exclusive right to include the "Winston Cup," "Winston Racing," and "Winston
NHRA Drag  Racing"  logos on the  packaging  for all of the  Company's  die-cast
collectibles of racing  vehicles that  participate in those programs and certain
of the Company's motorsports consumer products. The agreement with R.J. Reynolds
requires the Company to pay a fixed royalty  amount per item sold by the Company
pursuant to the license.  The license  agreement with R.J.  Reynolds  expires on
December  31,  1997,  subject to renewal for a two-year  period at the option of
R.J. Reynolds. The Company believes that its affiliation with Winston Cup racing
and other Winston racing programs enhances the collectible value of its products
and will enable the Company to create  significant  marketing  opportunities  in
conjunction with R.J. Reynolds.

        During fiscal 1995 and the first six months of fiscal 1996,  the Company
incurred royalty expenses  associated with its various  licensing  agreements of
approximately $3.4 million and $1.5 million respectively. The Company constantly
strives to renew existing  agreements or to negotiate and enter into new license
agreements  with  existing or new drivers,  car owners,  and car sponsors and to
develop new product programs pursuant to its license  agreements,  in its effort
to market lines of die-cast and other  collectibles that its customers will find
appealing.

Competition

        The motorsports  collectible and consumer  product industry is extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the  Company  possesses.  The Company  believes  that  Racing  Champions,  Inc.,
Revell-Monogram,  Inc.,  and The ERTL  Company,  Inc.  constitute  its principal
competitors  in the  die-cast  collectible  industry.  There are no  significant
barriers to entry to the collectible and consumer products industries.  Emerging
companies also may increase their participation in these markets.  The Company's
promotional   products  must  compete  for  advertising  dollars  against  other
specialty advertising programs and media, such as television, radio, newspapers,
magazines, and billboards.

        The Company competes  principally on the basis of the current popularity
of motorsports  and the cost,  design,  and delivery  schedules of its products.
There is no  assurance  that the  Company  will  continue  to be able to compete
successfully in the future.

Seasonality

        Sales of die-cast  motorsports  collectibles  and  motorsports  consumer
products are lowest in the fourth calendar quarter,  corresponding  with the end
of the racing season.

Nature of the Company's Markets

        The markets for the Company's  products are subject to rapidly  changing
customer tastes, a high level of competition,  and a constant need to create and
market new  products.  Demand for  motorsports  products  is  influenced  by the
popularity  of certain  themes,  cultural  and  demographic  trends in  society,
marketing and advertising expenditures, and general economic conditions. Because
these factors can change rapidly,  customer  demand also can shift quickly.  New
motorsports products frequently can be successfully  marketed for only a limited
time.  The  Company  may not always be able to  respond  to changes in  customer
demand because of the amount of time and financial  resources that may be needed
to bring new  products to market.  The  inability  to respond  quickly to market
changes would have an adverse impact on the Company.  See "Business - Products,"
"Business - Sales and  Marketing,"  "Business -  Competition,"  and  "Business -
Seasonality."

                                       23
<PAGE>
Sources and Availability of Raw Materials

        The  Company   currently   obtains  all  of  its   die-cast  and  pewter
collectibles   and   motorsports   consumer  items  pursuant  to   manufacturing
arrangements as discussed  elsewhere in this  Prospectus.  The Company  believes
that all of the raw  materials  and other  supplies  that are  necessary for the
manufacture  and packaging of its products are readily  available  from multiple
sources.

Environmental Matters

        The Company is one of  approximately 30 defendants in a lawsuit in which
the State of Arizona seeks recovery of certain  clean-up costs under federal and
state environmental laws. See "Business - Litigation." The imposition of damages
on the Company could have a material effect on the Company.

Insurance

        The Company maintains a $2.0 million product liability  insurance policy
to cover the sale of its die-cast and other products.  The Company  maintains an
additional $3.0 million in commercial umbrella liability  coverage.  The Company
also  maintains  a $6.0  million  insurance  policy  to cover its molds and dies
located at its third-party  manufacturer in China and a $12.0 million  insurance
policy to cover lost revenue in the event of certain  interruptions  of business
with its overseas  manufacturer of die-cast  collectibles.  The Company believes
its insurance coverage is adequate.

Litigation

        On May 17, 1993, the State of Arizona (the "State") instituted a lawsuit
against the Company and 29 other  defendants in the United States District Court
for the District of Arizona.  The State seeks recovery of certain clean-up costs
under  federal  and state  environmental  laws.  Specifically,  the State  seeks
recovery  of  expenses  that  it has  incurred  to  date  for  an  environmental
investigation  and clean-up of property  formerly  used as a site for  recycling
hazardous wastes. The State alleges that the property has been contaminated with
hazardous substances.  In addition,  the State seeks a declaratory judgment that
the Company and the other  defendants  are jointly and severally  liable for all
future costs incurred by the State for  investigative  and remedial  activities,
and seeks a mandatory  permanent  injunction  requiring the Company to undertake
appropriate  assessment and remedial  action at the property.  The State has not
specified  the amounts it seeks to collect from the Company.  The State  alleges
that  F.W.  Leisure  Industries,  Inc.  and/or  F.W.  &  Associates,  Inc.  were
predecessors of the Company that produced and arranged for the transportation of
hazardous  substances  to the property  involved in the lawsuit.  The Company is
defending this lawsuit on various bases including that F.W. Leisure  Industries,
Inc.  and/or F.W. & Associates,  Inc. were not  predecessors  of the Company and
that neither the Company nor any predecessor of the Company has ever produced or
transported  hazardous substances as alleged by the State. The State has settled
a portion of its claims with respect to a large  number of the other  defendants
to the lawsuit.  The Company is not a party to that  settlement.  On February 1,
1995, a number of the defendants  that agreed to the  settlement  with the State
were granted leave to file, and subsequently did file a cross-claim  against the
Company  seeking  indemnity  from the  Company  based  on the  same  predecessor
liability  theory  asserted by the State.  The parties have conducted  discovery
limited  to the  issue of any  defendant's  status  as a  responsible  party and
regarding  the  Company's  status as a successor  corporation.  The parties have
filed  cross-motions for summary judgment,  which may resolve part or all of the
Company's  involvement  in the  lawsuit.  The court  has set a  hearing  date of
September 30, 1996 for these  motions.  In the event that a decision  adverse to
the Company is  rendered,  and in the event that the  Company  has no  insurance
coverage with respect to these claims,  the resolution of such matter could have
a material adverse effect on the Company.

        A lawsuit,  purportedly on behalf of Action Products,  Inc., a dissolved
Arizona corporation, has been instituted against the Company, Fred W. Wagenhals,
and others in the United States District Court for the District of Arizona (Case
No. CIV 95-2926 PHX RCB). The complaint alleges that the Company, Mr. Wagenhals,
and others breached contractual and other duties to API and appropriated certain
business opportunities of API. The

                                       24
<PAGE>
complaint  requests  damages,  including  punitive  and  treble  damages,  in an
unspecified  amount.  The Company  believes the  complaint is without  merit for
various reasons including the execution of a general release, dated September 1,
1992, by API in favor of the Company, Mr. Wagenhals, and others. The Company and
Mr. Wagenhals are vigorously defending the lawsuit.

Employees

        At March 31, 1996, the Company employed approximately 81 persons, all of
whom were employed full-time.  Of the 81 persons employed by the Company, 6 were
engaged  in  product  development,  33 in sales and  marketing,  3 in  licensing
activities,  13 in  warehouse  functions,  and 26 in  administrative  functions,
including the Company's executive officers.  The Company has experienced no work
stoppages and is not a party to a collective bargaining  agreement.  The Company
believes that it maintains good relations with its employees.


                                   PROPERTIES

        The   Company   leases  a  facility   in  Tempe,   Arizona,   containing
approximately  32,000 square feet. The Company uses approximately  14,000 square
feet of the facility for offices and 18,000 square feet for warehouse  space and
packaging  operations.  The term of the lease expires in December 2003.  Fred W.
Wagenhals,  Chairman of the Board, President, and Chief Executive Officer of the
Company,  currently owns a one-third interest in F.W. Investments, a partnership
which owns this facility.  The Company believes that the lease payments for this
facility are comparable to an amount it would pay to an  unaffiliated  party for
comparable space.

                                       25
<PAGE>
                                   MANAGEMENT

        The  following  table  sets  forth  certain  information  regarding  the
directors and executive officers of the Company.
<TABLE>
<CAPTION>
        Name                         Age                            Position Held
        ----                         ---                            -------------
<S>                                  <C>                  <C>                                           
Fred W. Wagenhals                    54                   Chairman of the Board, President, and Chief
                                                          Executive Officer
Tod J. Wagenhals                     32                   Executive Vice President, Secretary,
                                                          and Director
Christopher S. Besing                35                   Vice President, Chief Financial Officer,
                                                          Treasurer, and Director
Russell W. Leicht, Jr.               33                   Vice President of Product Development
                                                          and Manufacturing, and Director
Jack M. Lloyd                        46                   Director
Robert H. Manschot                   53                   Director
</TABLE>

        Fred W. Wagenhals has been Chairman of the Board,  President,  and Chief
Executive  Officer of the Company since  November 1993 and served as Chairman of
the Board and Chief Executive  Officer from May 1992 until September 1993 and as
President from July 1993 until September 1993. Mr. Wagenhals  co-founded  Racing
Champions,  Inc.  in April 1989 and served as a director of that  company  until
April 1993. From October 1990 until May 1992, Mr.  Wagenhals  served as Chairman
of the Board and Chief Executive Officer of Race Z, Inc. and Action  Performance
Sales, Inc., which were engaged in sales of promotional products and collectible
items  related to the racing  industry.  Mr.  Wagenhals  served as  President of
Action  Products,  Inc.  ("API") from its inception in September  1986 until his
resignation  in October  1990 and as a director  from  September  1986 until his
resignation in December 1992. API's principal  creditor  declared API in default
and  installed a receiver to manage  API's  operations  in  November  1991.  The
creditor took  possession of all operating  assets of API in May 1992 in partial
satisfaction of API's debt and thereafter sold such assets to the Company.

        Tod J.  Wagenhals has been a Vice President and Secretary of the Company
since  November  1993 and a director of the Company  since  December  1993.  Mr.
Wagenhals served in various marketing  capacities with the Company from May 1992
until  September  1993 and with  APS from  October  1991  until  May  1992.  Mr.
Wagenhals  was  National  Accounts  Manager of API from  January 1989 to October
1991. Mr. Wagenhals is the son of Fred W. Wagenhals.

        Christopher S. Besing has been a Vice President and the Chief  Financial
Officer of the Company  since  January 1994, a director of the Company since May
1995, and has served as Treasurer of the Company since  February 1996.  Prior to
joining the Company,  Mr. Besing held several  financial  positions with Orbital
Sciences Corporation ("OSC") from September 1986 to December 1993, most recently
as Director of  Accounting  and  Controller  of OSC's  Launch  Systems  Group in
Chandler,  Arizona. Prior to joining OSC, he was employed by Arthur Andersen and
Co.  from  January  1985 to  August  1986.  Mr.  Besing  is a  Certified  Public
Accountant.

        Russell W. Leicht,  Jr. has been Vice  President of Product  Development
and  Manufacturing  and a director of the Company since May 1995.  From November
1993 to May  1995,  Mr.  Leicht  served  as  General  Manager  of the  Company's
collectors'  club  offering  certain  of  the  Company's  die-cast   collectible
products.  Mr. Leicht also served as a director of the Company  during  November
and  December  1993.  From  January 1993 to  September  1993,  Mr.  Leicht was a
consultant  to  the  Company  engaged  in  licensing  and  product   development
activities.  Prior to joining the Company, Mr. Leicht served as President of New
Asheville Speedway in Asheville, North Carolina, from 1981 to December 1992.

                                       26
<PAGE>
        Jack M. Lloyd has been a director  of the Company  since July 1995.  Mr.
Lloyd has served as the  President  and Chief  Executive  Officer of  DenAmerica
Corp., a publicly held  corporation  which is the largest  franchisee of Denny's
restaurants  in the United  States,  since March 1996.  Mr.  Lloyd served as the
Chairman of the Board and Chief Executive  Officer of Denwest  Restaurant  Corp.
("Denwest"),  the second largest franchisee of Denny's restaurants in the United
States,  from 1987 until its merger with  DenAmerica  Corp.  in March 1996.  Mr.
Lloyd also served as  President of Denwest from 1987 until  November  1994.  Mr.
Lloyd engaged in commercial and residential real estate development and property
management as president of First Federal Investment Corporation during the early
and mid-1980s.  Mr. Lloyd also held senior  management  positions in accounting,
financing and budgeting in Texas Utilities.

        Robert H.  Manschot has been a director of the Company  since July 1995.
Mr. Manschot  currently  serves as President and Chief Executive  Officer of the
United  Kingdom  division of Seceurop  Group and engages in business  consulting
services and venture  capital  activities.  Mr. Manschot served as President and
Chief Executive Officer of Rural/Metro Corporation  ("Rural/Metro"),  a publicly
held provider of ambulance and fire protection services, from October 1988 until
March 1995. Mr.  Manschot  joined  Rural/Metro in October 1987 as Executive Vice
President,  Chief Operating Officer and a member of its Board of Directors.  Mr.
Manschot was with the Hay Group,  an  international  consulting  firm, from 1978
until October 1987,  serving as Vice President and a partner from 1984, where he
led strategic  consulting  practices in Brussels,  Asia,  and the western United
States. Prior to joining the Hay Group, Mr. Manschot spent 10 years with several
leading  international hotel chains in senior operating positions in Europe, the
Middle East, Africa, and the United States.

Executive Compensation

        The  following  table  sets forth  certain  information  concerning  the
compensation  for the fiscal  years ended  September  30, 1993,  1994,  and 1995
earned by the  Company's  Chief  Executive  Officer and by the  Company's  other
executive  officer whose cash salary and bonus exceeded $100,000 during the last
fiscal year (the "Named  Officers").  No other  officer of the Company  received
compensation of $100,000 or more during fiscal 1995.

                                  SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                  Long Term
                                                                                 Compensation
                                                                                --------------
                                                                                    Awards
                                                                                --------------
                                                      Annual Compensation         Securities      All Other
                                                    -----------------------       Underlying     Compensation
Name and Principal Position            Year         Salary($)(1)    Bonus($)     Options(#)(2)      ($)(3)
- ---------------------------           -----         ------------    --------    --------------     -------
<S>                                    <C>            <C>           <C>             <C>              <C>   
Fred W. Wagenhals                      1995           $164,423      $23,000         50,000           $3,173
  Chairman of the Board, President,    1994            150,000          --          40,000              --
  and Chief Executive Officer          1993             79,473          --         200,000              --
                                            
Harvey J. Turner(4)                    1995           $110,384      $15,000            --            $2,508
  Executive Vice President, Chief      1994             57,692          --         260,000              --
  Operating Officer, and Director     
</TABLE>

- ----------
(1)     Messrs. Wagenhals  and  Turner  also  received certain  perquisites, the
        value of  which  did not exceed 10%  of  their salary  and  bonus during
        fiscal 1995.
(2)     The exercise  price of all stock options  granted were equal to the fair
        market value of the Company's Common Stock on the date of grant.
(3)     Amounts shown for fiscal 1995 represent  matching  contributions made by
        the Company to the Company's  401(k) Plan.

                                       27
<PAGE>
(4)     Mr. Turner joined the Company as an officer in November  1993 and became
        a director of the Company  in December 1993.  Mr. Turner  resigned as an
        officer and director of the Company on April 30, 1995.

        The following table provides information on stock options granted to the
Company's Named Officers during the fiscal year ended September 30, 1995.

                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                            Individual Grants
- ----------------------------------------------------------------------------------------------------------
                                       Number of
                                      Securities        % of Total
                                      Underlying          Options       Exercise
                                        Options         Granted in        Price
Name                                 Granted (#)(1)     Fiscal Year      ($/Sh)       Expiration Date
- ----                                 --------------     -----------      ------       ---------------

<S>                                     <C>                <C>            <C>         <C>    
Fred W. Wagenhals                       50,000             12.5%          $5.25       August 4, 2001
  Chairman of the Board, President,
  and Chief Executive Officer

Harvey J. Turner(2)                       --                --             --                 --
  Executive Vice President, Chief
  Operating Officer, and Director
</TABLE>

- ----------------
(1)     The options  were granted at the fair value of the shares on the date of
        grant, became immediately exercisable, and have a six-year term.
(2)     Mr. Turner joined the Company as an officer in November 1993  and became
        a director of  the Company  in December 1993.  Mr. Turner resigned as an
        officer and director of the Company on April 30, 1995.

        The following  table provides  information  on options  exercised in the
last  fiscal year by the  Company's  Named  Officers  and the value of each such
officer's unexercised options at September 30, 1995.

               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                      OPTION VALUE AS OF SEPTEMBER 30, 1995
<TABLE>
<CAPTION>
                                                             Number of Securities         Value of Unexercised
                                                            Underlying Unexercised        In-the Money Options
                                                         Options at Fiscal Year-End (#) at Fiscal Year-End ($)(1)
                          Shares Acquired      Value     ----------------------------- --------------------------
Name                      on Exercise (#)   Realized ($) Exercisable    Unexercisable  Exercisable   Unexercisable
- ------------------------  ---------------   ------------ -----------    -------------  -----------   -------------

<S>                           <C>           <C>            <C>                   <C>   <C>                <C>
Fred W. Wagenhals               -0-             -0-        290,000               -0-   $1,852,500         -0-
  Chairman of the Board,
  President, and Chief
  Executive Officer

Harvey J. Turner(2)           260,000       $1,206,537       --                   --        --            --
  Executive Vice President,
  Chief Operating Officer,
  and Director
</TABLE>
- ----------------

(1)     Calculated  based  upon the  closing  price as  reported  on the  Nasdaq
        National Market on September 29, 1995 of $8.50 per share.
(2)     Mr.  Turner joined the Company as an officer in November 1993 and became
        a director of the Company in December  1993.  Mr. Turner  resigned as an
        officer and director of the Company on April 30, 1995. Mr.
        Turner  exercised  options to purchase  260,000  shares of the Company's
        Common Stock subsequent to his resignation as an officer and director of
        the Company.

                                       28
<PAGE>
401(k) Profit Sharing Plan

        In October 1994,  the Company  established a defined  contribution  plan
(the "401(k)  Plan") that  qualifies as a cash or deferred  profit  sharing plan
under  Sections  401(a)  and 401(k) of the  Internal  Revenue  Code of 1986,  as
amended (the  "Internal  Revenue  Code").  Under the 401(k) Plan,  participating
employees may defer from 1% to 15% of their pre-tax compensation, subject to the
maximum  allowed under the Internal  Revenue Code.  The Company will  contribute
$.50 for each dollar contributed by the employee,  up to a maximum  contribution
of 2% of the  employee's  defined  compensation.  In  addition,  the 401(k) Plan
provides that the Company may make an employer  profit sharing  contribution  in
such amounts as may be determined  by the Board of  Directors.  The Company does
not have a long-term  incentive plan or a defined  benefit or actuarial plan and
has never issued any stock appreciation rights.

1993 Stock Option Plan

        The  Company's  1993 Stock  Option  Plan,  as amended  (the "1993 Plan")
provides  for the  granting  of options to acquire  Common  Stock of the Company
("Options"),  the direct granting of Common Stock ("Stock Awards"), the granting
of stock  appreciation  rights  ("SARs"),  and the granting of other cash awards
("Cash Awards") (Stock Awards,  SARs, and Cash Awards are collectively  referred
to herein as  "Awards").  The 1993 Plan is intended to comply with Rule 16b-3 as
promulgated under the Exchange Act with respect to persons subject to Section 16
of the  Exchange  Act. The Company  believes  that the 1993 Plan is important in
attracting and retaining  executives  and other key employees and  constitutes a
significant part of the compensation  program for key personnel,  providing them
with an opportunity to acquire a proprietary  interest in the Company and giving
them an additional incentive to use their best efforts for the long-term success
of the Company. The 1993 Plan will remain in effect until September 24, 2001.

        A maximum of  2,000,000  shares of Common  Stock of the  Company  may be
issued under the 1993 Plan. As of March 31, 1996, an aggregate of 966,500 shares
of the Company's  Common Stock has been issued upon exercise of Options  granted
pursuant  to the 1993  Plan,  and there were  outstanding  Options to acquire an
additional  1,024,100 shares of the Company's Common Stock. If any Option or SAR
terminates or expires  without having been  exercised in full,  stock not issued
under such Option or SAR will again be  available  for the  purposes of the 1993
Plan. If any change is made in the stock subject to the 1993 Plan, or subject to
any Option or SAR granted  under the 1993 Plan (through  merger,  consolidation,
reorganization,  recapitalization,  stock  dividend,  split-up,  combination  of
shares,  exchange of shares, change in corporate structure,  or otherwise),  the
1993 Plan provides that  appropriate  adjustments will be made as to the maximum
number of shares  subject to the 1993 Plan and the number of shares and exercise
price per share of stock subject to outstanding Options.

        Options and Awards may be granted only to persons  ("Eligible  Persons")
who at the time of grant are either (i) key  personnel  (including  officers) of
the Company or its subsidiaries, or (ii) consultants and independent contractors
who provide valuable services to the Company or to its  subsidiaries.  Directors
who are not employees of the Company are ineligible to receive Options or Awards
except under the Automatic Program  described below.  Options that are incentive
stock  options  may only be  granted to key  personnel  of the  Company  (or its
subsidiaries)  who are also employees of the Company (or its  subsidiaries).  To
the extent that  granted  Options are  incentive  stock  options,  the terms and
conditions  of  those  Options  must  be  consistent   with  the   qualification
requirements  set forth in the Internal Revenue Code. There is no restriction as
to the  number of Options  or Awards  that can be  granted  to any one  employee
(including officers) or as to the maximum number of shares with respect to which
Options or Awards can be granted to any one employee (including officers).

        To exercise an Option,  the optionholder  will be required to deliver to
the Company full  payment of the  exercise  price for the shares as to which the
option is being  exercised.  Generally,  options can be exercised by delivery of
cash, bank cashier's check or shares of Common Stock of the Company.

                                       29
<PAGE>
        Unless  otherwise  authorized  by the  Board  of  Directors  in its sole
discretion,  Options granted under the 1993 Plan are nontransferable  other than
by will or by the  laws of  descent  and  distribution  upon  the  death  of the
optionholder and, during the lifetime of the optionholder,  are exercisable only
by such optionholder.  Unless the terms of the stock option agreement  otherwise
provide,  in the event of the death or termination of the employment or services
of the  participant  (but  never  later than the  expiration  of the term of the
Option) Options may be exercised within a one-month period. If termination is by
reason of disability,  however,  Options may be exercised by the optionholder or
the  optionholder's  estate or  successor by bequest or  inheritance  during the
period ending one year after the  optionholder's  retirement (but not later than
the expiration of the term of the option). Termination of employment at any time
for cause immediately terminates all Options held by the terminated employee.

        The 1993 Plan  includes  an  Automatic  Program  that  provides  for the
automatic  grant  of  stock  options   ("Automatic   Options")  to  non-employee
directors.  Each non-employee  director serving on the Board of Directors on the
date the  amendments to the 1993 Plan  providing for the Automatic  Program were
approved by the Company's  shareholders  received  Automatic  Options to acquire
10,000 shares of Common Stock on that date, and each subsequently  newly elected
non-employee  member of the Board of Directors will receive Automatic Options to
acquire  10,000  shares  of  Common  Stock  on the  date  of  his  or her  first
appointment  or  election  to the Board of  Directors.  In  addition,  Automatic
Options to acquire 8,000 shares of Common Stock will be automatically granted to
each  non-employee  director  at the  meeting  of the  Board of  Directors  held
immediately  after each annual meeting of  shareholders.  All Automatic  Options
vest and become exercisable immediately upon grant. A non-employee member of the
Board of Directors is not eligible to receive the 8,000-share  Automatic  Option
grant if that option  grant date is within 30 days of such  non-employee  member
receiving the 10,000-share  Automatic Option grant. The exercise price per share
of Common Stock subject to Automatic Options granted under the 1993 Plan will be
equal to 100% of the fair market value of the Company's Common Stock (as defined
in the 1993 Plan) on the date such  options are  granted.  The Company  believes
that the automatic grant of stock options to non-employee directors is necessary
to attract,  retain and motivate independent  directors.  The  non-discretionary
feature is intended  to satisfy  the  requirements  of rules  adopted  under the
Exchange Act.

        The Company  also may grant  Awards to Eligible  Persons  under the 1993
Plan. SARs entitle the recipient to receive a payment equal to the  appreciation
in market  value of a stated  number of  shares of Common  Stock  from the price
stated in the award  agreement  to the market  value of the Common  Stock on the
date first  exercised  or  surrendered.  Stock Awards  entitle the  recipient to
directly  receive  Common  Stock.  Cash Awards  entitle the recipient to receive
direct payments of cash depending on the market value or the appreciation of the
Common Stock or other securities of the Company.

Employment Agreements

        In January  1993,  the  Company  entered  into a  three-year  employment
agreement with Fred W. Wagenhals, the Company's Chairman of the Board, President
and Chief Executive  Officer.  The agreement with Mr.  Wagenhals  provided for a
minimum annual salary of $150,000.  Under the terms of the employment agreement,
the Company also granted Mr.  Wagenhals  options to purchase  200,000  shares of
Common Stock.  The Company and Mr.  Wagenhals  currently  are  negotiating a new
three-year employment agreement.

        The Company offers its employees  medical and life  insurance  benefits.
The  executive  officers  and  other key  employees  of the  Company,  including
directors who also are  employees of the Company,  are eligible to receive stock
options  under the  Company's  stock option plan.  See  "Management - 1993 Stock
Option Plan."

Directors' Compensation

        Employees  of the  Company do not  receive  compensation  for serving as
members of the  Company's  Board of  Directors.  Independent  directors  receive
$2,500 for each meeting  attended in person.  All directors are  reimbursed  for
their  expenses in attending  meetings of the Board of Directors.  Directors who
are employees of the Company are eligible to receive  stock options  pursuant to
the  Company's  1993  Stock  Option  Plan.  Pursuant  to  the  1993  Plan,  

                                       30
<PAGE>
each non-employee director of the Company receives an automatic grant of options
to acquire  10,000 shares of the Common Stock on the date of his or her election
or appointment as a director.  Non-employee  directors also receive an automatic
grant of options to  purchase  8,000  shares of Common  Stock on the date of the
meeting of the Board of Directors held immediately  after each subsequent annual
meeting of the shareholders of the Company.  See "Management - 1993 Stock Option
Plan."

Limitation  of  Directors' Liability;  Indemnification  of  Directors, Officers,
Employees, and Agents

        The Company's  Restated Articles eliminate the personal liability of any
director of the Company to the Company or its shareholders for money damages for
any action taken or failure to take any action as a director of the Company,  to
the  fullest  extent  allowed  by the  Arizona  Business  Corporation  Act  (the
"Business  Corporation Act").  Under the Business  Corporation Act, directors of
the Company will be liable to the Company or its  shareholders  only for (a) the
amount of a financial  benefit received by the director to which the director is
not  entitled;  (b) an  intentional  infliction  of harm on the  Company  or its
shareholders;  (c) certain unlawful  distributions  to shareholders;  and (d) an
intentional  violation of criminal  law. The effect of these  provisions  in the
Restated Articles is to eliminate the rights of the Company and its shareholders
(through  shareholders'  derivative  suits on behalf of the  Company) to recover
money  damages  from a  director  for all  actions  or  omissions  as a director
(including  breaches  resulting  from negligent or grossly  negligent  behavior)
except in the  situations  described  in clauses (a)  through  (d) above.  These
provisions  do  not  limit  or  eliminate  the  rights  of  the  Company  or any
shareholder to seek  non-monetary  relief such as an injunction or rescission in
the event of a breach of a director's duty of care.

        The  Company's  Restated  Articles  require the Company to indemnify and
advance expenses to any person who incurs liability or expense by reason of such
person acting as a director of the Corporation, to the fullest extent allowed by
the Business  Corporation Act. This indemnification is mandatory with respect to
directors  in all  circumstances  in which  indemnification  is permitted by the
Business   Corporation   Act,  subject  to  the  requirements  of  the  Business
Corporation Act. In addition, the Company may, in its sole discretion, indemnify
and advance expenses,  to the fullest extent allowed by the Business Corporation
Act,  to any  person who incurs  liability  or expense by reason of such  person
acting  as  an  officer,   employee  or  agent  of  the  Company,  except  where
indemnification is mandatory pursuant to the Business  Corporation Act, in which
case the Company is required to indemnify to the fullest extent  required by the
Business Corporation Act.


                              CERTAIN TRANSACTIONS

        In November 1993, Fred W. Wagenhals advanced the Company $473,000.  This
advance was made to enable the Company to cover advance  production costs on the
manufacture  of certain  die-cast  promotional  programs.  The Company  issued a
promissory note to Mr. Wagenhals in the amount of the advance,  bearing interest
at 8% per annum. As of September 30, 1994, the promissory note was paid in full.

        In November  1993,  the Company  entered into an  agreement  with Action
Performance  Sales,  Inc., Fred W. Wagenhals,  and Edward M. Topham and Bruce S.
Gill,  former  officers  and  directors  of  the  Company.   The  agreement  was
subsequently modified in March 1994. Pursuant to the modified agreement, (i) Mr.
Wagenhals and his  designees  purchased  39,822  shares of the Company's  Common
Stock from Mr. Gill for $46,390,  or $1.16 per share; (ii) the Company purchased
and  retired  560,178  shares of the  Company's  Common  Stock from Mr. Gill for
$653,610,  or $1.16 per share;  (iii) Mr. Gill's  employment  agreement with the
Company,  which provided  forminimum  compensation  of $150,000 per year through
July 1996, was cancelled except for certain non-competition  covenants; (iv) Mr.
Gill resigned as a director and officer of the Company and its subsidiaries; (v)
options to purchase  200,000  shares of the Company's  Common Stock at $2.75 per
share held by Mr. Gill were  cancelled;  and (vi) the Company  sold certain real
and personal property located in Florida to Mr. Gill for  approximately  $31,300
and the  assumption  by Mr.  Gill  of a  mortgage  with a  principal  amount  of
approximately $23,344.
                                       31
<PAGE>
        Pursuant to the same agreement,  (a) Mr. Topham's  employment  agreement
with the Company,  which provided for minimum  compensation of $100,000 per year
through  December  1995,  was  cancelled  except  for  certain   non-competition
covenants;  (b) in January 1994  designees of Mr.  Wagenhals  purchased  certain
bonus rights and options to acquire 160,000 shares of the Company's Common Stock
from Mr. Topham for $260,000; and (c) Mr. Topham agreed to assist the Company in
certain matters relating to his former  responsibilities  as the Company's Chief
Financial  Officer for a period of not more than 60 days, for an amount equal to
$100,000.

        In November  1993,  the Company  entered into an agreement  with Fred W.
Wagenhals and V. Andrew Gill, a former officer and director of the Company.  The
agreement  was  subsequently  modified in March 1994.  Pursuant to the  modified
agreement,  (1) Mr.  Wagenhals and his designees  purchased 36,978 shares of the
Company's  Common Stock from Mr. Gill for $40,010,  or $1.08 per share;  (2) the
Company  purchased and retired a total of 563,022 shares of the Company's Common
Stock from Mr. Gill for $559,990 and the  cancellation of Mr. Gill's  promissory
note in favor of the Company in the amount of $50,000,  or $1.08 per share;  (3)
Mr. Gill's  employment  agreement  with the Company,  which provided for minimum
compensation  of $150,000 per year through July 1996,  was cancelled  except for
certain  non-competition  covenants;  (4) Mr. Gill resigned as an officer of the
Company and its  subsidiaries;  and (5) options to acquire 200,000 shares of the
Company's  Common Stock at $2.75 per share held by Mr. Gill were cancelled.  Mr.
Gill resigned as a director of the Company on January 3, 1994.

        In December 1994, Fred W. Wagenhals  advanced $300,000 to the Company in
order to enable the Company to make certain advance royalty  payments related to
license  agreements  entered  into by the  Company for  die-cast  products to be
marketed by the Company  beginning  in the second  quarter of fiscal  1995.  The
Company  issued a promissory  note to Mr.  Wagenhals  for the  advance,  bearing
interest, at 9% per annum, providing for monthly payment of accrued interest and
calling  for the  payment of the  principal  no later than March 31,  1995.  The
Company  repaid the note in full on  February  9, 1995.  The  Company's  prepaid
expenses and other assets at September  30, 1995  included an advance of $50,000
to Mr. Wagenhals, which was repaid in fiscal 1996.

        In January 1995,  the Company  entered into a consulting  agreement with
Speedway Collectibles & Souvenirs  ("Speedway"),  a distributor of the Company's
die-cast  collectible  products  at that time.  The  Company  issued to Speedway
200,000  shares of the Company's  Common Stock as  compensation  for  consulting
services provided to the Company by Speedway pursuant to the agreement. Speedway
served  as a  distributor  of the  Company's  die-cast  collectibles  and  other
products  from the time of the  Company's  inception in May 1992 until  Speedway
ceased business operations in August 1995, and regularly purchased such products
from the  Company in the  ordinary  course of business  and on similar  terms as
other distributors of the Company's products. Carol Leicht, mother of Russell W.
Leicht,  Jr. (who became an officer and director of the Company in May 1995) was
the owner of Speedway.  In addition,  Mr. Leicht's father,  brother,  and sister
were employees of Speedway.  Russell W. Leicht,  Jr. was not an employee of, and
had no ownership interest in, Speedway.  In March 1995, Speedway distributed the
shares of Common  Stock to Mr.  Leicht and Mr.  Leicht's  mother,  brother,  and
sister. Such shares are being registered for resale pursuant to the Registration
Statement of which this Prospectus forms a part.

        The Company  currently leases a building in Tempe,  Arizona,  containing
approximately  32,000 square feet, for its corporate,  administrative  and sales
offices and warehouse  facilities.  Fred W. Wagenhals currently owns a one-third
interest in F. W. Investments,  a partnership which owns this facility. Prior to
February 1994, the Company occupied a separate leased facility in Tempe, Arizona
totalling  approximately  47,000 square feet,  which was utilized as offices and
for  manufacturing.  F.W.  Investments  also owns this  building  facility.  The
Company  paid F.W.  Investments  rent of  approximately  $171,000,  $177,000 and
$101,000  respectively,  during  fiscal  1994 and 1995 and the six months  ended
March 31, 1996.
                                       32
<PAGE>
                               PRIVATE PLACEMENTS

        In January 1994, the Company  completed a private  placement of 83 units
and in March 1994,  the Company  completed a private  placement of 125 units for
$20,000 per unit.  Each unit  consisted  of $12,500 in  principal  amount of 10%
Convertible Subordinated Debentures and 5,400 shares of Common Stock. All of the
Debentures were subsequently converted into shares of the Company's Common Stock
at a  conversion  price of $1.75 per share.  An  aggregate  of 77,998  shares of
Common  Stock that were  issued as part of the units or upon  conversion  of the
Debentures  are  being  registered  for  resale  pursuant  to  the  Registration
Statement of which this Prospectus forms a part.

        In August 1994,  the Company  issued  100,000  shares of Common Stock to
F.M.  Motorsports,  Inc.,  formerly Fan Fueler,  Inc., as consideration  for the
assets  and  liabilities  acquired  from Fan  Fueler,  Inc.  at that  time.  See
"Business - Development  of the  Company." The shares held by F.M.  Motorsports,
Inc. are being registered for resale pursuant to the  Registration  Statement of
which this Prospectus forms a part.

        During the quarter ended March 31, 1995, the Company  completed the sale
of 500  shares  of Class A  Preferred  Stock to an  affiliate  of its  principal
manufacturer of die-cast collectibles, for a purchase price of $2.0 million. The
sale was effected  primarily as a long-term  strategic  transaction  intended to
align the interests of the manufacturer with those of the Company. The shares of
Class A Preferred Stock do not receive  dividends  unless  dividends are paid on
shares of the  Company's  Common  Stock.  The  shares  are  convertible  into an
aggregate  of  1,000,000  shares of Common  Stock  commencing  in May 1996.  The
Company will have the right to redeem the Class A Preferred Stock after the date
on which the Class A Preferred  Stock has become  convertible  into Common Stock
and other conditions have been satisfied. See "Description of Securities - Class
A Preferred Stock." The Registration  Statement of which this Prospectus forms a
part is intended to satisfy the Company's  requirement to register the shares of
Common Stock issuable upon conversion of the Series A Preferred  Stock. In order
to avoid any  conflict  of  interest  arising  from the  holder's  status as the
Company's principal manufacturer, the shares are subject to a voting trust under
which Fred W. Wagenhals,  the Company's  Chairman of the Board,  President,  and
Chief  Executive  Officer,  serves as voting  trustee.  Of the $2.0  million  in
proceeds,  the Company utilized  approximately  $1.0 million to purchase tooling
used in the  manufacture of its die-cast  collectibles  and  approximately  $1.0
million for working capital.

                                       33
<PAGE>
                       PRINCIPAL AND SELLING SHAREHOLDERS

        The following table sets forth certain information  regarding the shares
of the Company's  outstanding  Common Stock beneficially owned as of May 1, 1996
(i) by each of the  Company's  directors  and  executive  officers;  (ii) by all
directors and executive officers of the Company as a group; (iii) by each person
who  is  known  by the  Company  to  own  beneficially  or  exercise  voting  or
dispositive control over more than 5% of the Company's Common Stock; and (iv) by
each of the Selling Shareholders.

<TABLE>
<CAPTION>
                                               Shares Beneficially                     Shares Beneficially
                                                 Owned Prior to                             Owned After
                                                 Offering(1)(2)        Shares Being          Offering(2)
Name and Address of                           -------------------     Registered for    -------------------
Beneficial Owner                              Number      Percent        Sale(3)        Number    Percent(4)
- ----------------                              ------      -------     --------------    ------    ----------
<S>                                        <C>             <C>          <C>           <C>           <C>  
Directors and Executive Officers
- --------------------------------
Fred W. Wagenhals                          3,854,000(5)    30.2%               0      3,854,000     30.0%
Tod J. Wagenhals                             171,456(6)     1.5%               0        171,456      1.3%
Christopher S. Besing                         90,000(7)      *                 0         90,000       *
Russell W. Leicht, Jr.                       160,000(8)     1.4%         100,000         60,000       *
Jack M. Lloyd                                 18,000(9)      *                 0         18,000       *
Robert H. Manschot                            24,000(10)     *                 0         24,000       *
All directors and executive officers
as a group (six persons)                   4,317,456       33.0%         100,000      4,217,456     32.1%

Non-Management 5% Shareholder
- -----------------------------
CMC Enterprises Limited                    1,000,000(11)    8.0%               0      1,000,000      8.0%

Other Selling Shareholders
- --------------------------
Richard Nager                                193,508(12)    1.7%           31,774        161,734      1.3%
Murray Forman                                139,828(13)    1.2%          31,776         98,052       *
Carol Leicht                                 108,000         *            76,000         32,000       *
F.M. Motorsports, Inc.                       100,000(14)     *           100,000              0       *
Philip C. Leavitt                             56,920         *            55,620          1,300       *
Gene Leicht                                   12,000         *            12,000              0       *
Sherri L. Leicht                              12,000         *            12,000              0       *
Dianne Leavitt                                11,142         *            11,142              0       *
David Leavitt                                 11,036         *            11,036              0       *
</TABLE>
- ------------------------
*Less than 1% of outstanding shares of Common Stock.

(1)  Except as  otherwise  indicated,  each  person  named in the table has sole
     voting and investment  power with respect to all Common Stock  beneficially
     owned by him,  subject to  applicable  community  property  law.  Except as
     otherwise  indicated,  each of such  persons  may be  reached  through  the
     Company at 2401 West First Street, Tempe, Arizona 85251.

(2)  The  numbers  and  percentages  shown  include  the shares of Common  Stock
     actually  owned as of May 1, 1996 and the shares of Common  Stock which the
     person or group had the right to acquire  within 60 days of such  date.  In
     calculating  the percentage of ownership,  all shares of Common Stock which
     the  identified  person or group had the right to acquire within 60 days of
     May 1,  1996 upon the  conversion  of Class A  Preferred  Stock or upon the
     exercise  of options  and  warrants  are deemed to be  outstanding  for the
     purpose of computing the  percentage of the shares of Common Stock owned by
     such person or group,  but are not deemed to be outstanding for the purpose
     of  computing  the  percentage  of the shares of Common  Stock owned by any
     other person.

(3)  Each of the Selling Shareholders is assumed to be selling all of the shares
     of Common Stock  registered for sale and will own no shares of Common Stock
     after the offering,  except for 60,000 shares of Common Stock issuable upon
     exercise of options  held by Russell W. Leicht,  Jr. and  161,734,  98,052,
     32,000  and  1,300  shares of Common  Stock to be owned by  Richard  Nager,
     Murray  Forman,  Carol  Leicht and  Philip C.  Leavitt,  respectively.  The
     Company has no assurance that the Selling Shareholders will sell any of the
     securities being registered hereby.

(4)  Calculation  of percentages  of shares of Common Stock  beneficially  owned
     after the offering assumes  conversion of all outstanding shares of Class A
     Preferred Stock and exercise of all outstanding Bridge Warrants.

                                       34
<PAGE>
(5)  Represents  2,564,000  shares of Common Stock,  options to acquire  290,000
     shares of Common Stock,  and 1,000,000  shares  issuable upon conversion of
     500 shares of Class A  Preferred  Stock over which Mr.  Wagenhals  has sole
     voting  power as voting  trustee  under a voting trust  agreement  with the
     beneficial owner of the Company's Class A Preferred Stock. See footnote 11.
     Mr.  Wagenhals  disclaims  beneficial  ownership with respect to the shares
     issuable upon conversion of Class A Preferred Stock except to the extent of
     his right to vote such shares pursuant to the voting trust agreement.

(6)  Represents  1,456  shares of Common  Stock and  options to acquire  170,000
     shares of Common Stock.

(7)  Represents  40,000  shares of Common  Stock and  options to acquire  50,000
     shares of Common Stock.

(8)  Represents  100,000  shares of Common  Stock and options to acquire  60,000
     shares of Common Stock.

(9)  Represents options to acquire 18,000 shares of Common Stock.

(10) Represents  6,000  shares of Common  Stock and  options to  acquire  18,000
     shares of Common Stock.

(11) Represents  1,000,000  shares of Common Stock  issuable upon  conversion of
     Class A Preferred Stock held by CMC  Enterprises  Limited  ("CMC").  CMC is
     owned by Choi Lim Shuk, Linda Lee, and Flora To, each of whom is a director
     of CMC and each of whom may be deemed to be the beneficial  owner of shares
     held by CMC. The address of CMC Enterprises Limited is 23/F, Block E, Phase
     2,  Superluck   Industrial  Centre,  57  Sha  Tsui  Road,  Tsuen  Wan,  New
     Territories, Hong Kong.

(12) Represents  103,534 shares of Common Stock and 31,774 shares  issuable upon
     exercise of Bridge  Warrants  held by Mr.  Nager;  29,200  shares of Common
     Stock held by Richard Nager Assoc., Inc. Defined  Contribution Plan; 12,000
     shares held by the Richard  Nager IRA; and 17,000 shares held by The Aldine
     Trust,  Richard Nager and Marvin Bank,  Trustees.  After the offering,  Mr.
     Nager will beneficially own 161,734 shares of Common Stock.

(13) Represents  98,052 shares of Common Stock and 31,776  shares  issuable upon
     exercise of Bridge  Warrants held by Mr.  Forman.  After the offering,  Mr.
     Forman will beneficially own 98,052 shares of Common Stock.

(14) F.M.  Motorsports,  Inc. is owned by Fred Miller,  III and Peter  LaMonica,
     each of whom may be deemed to be the beneficial owner of the shares held by
     F.M.  Motorsports,  Inc.  Each of  Messrs.  Miller and  LaMonica  disclaims
     beneficial ownership of the shares held by F.M.  Motorsports,  Inc., except
     to the extent of his  respective  ownership  interest in F.M.  Motorsports,
     Inc.


                            DESCRIPTION OF SECURITIES

        The Company's authorized capital consists of 25,000,000 shares of Common
Stock,  $0.01 par value and 5,000,000  shares of serial  preferred stock, no par
value (the "Serial Preferred Stock"),  of which there were 500 shares designated
as Class A  Preferred  Stock  outstanding  at May 1,  1996.  As of May 1,  1996,
11,488,472  shares of Common Stock were issued and  outstanding.  An  additional
1,000,000  shares have been reserved for issuance upon conversion of the Class A
Preferred Stock,  63,550 shares have been reserved for issuance upon exercise of
outstanding  warrants and Bridge Warrants,  and 1,033,500 shares of Common Stock
may be issued  upon  exercise  of options  outstanding  or  available  under the
Company's  1993 Stock Option Plan. The issued and  outstanding  shares of Common
Stock are, and the shares of Common Stock offered  hereby,  when issued will be,
fully paid and non-assessable.

Common Stock

        Holders  of  shares of Common  Stock are  entitled  to one vote for each
share of Common  Stock held of record on all matters  submitted to a vote of the
shareholders,  other than the election of directors  in which  shareholders  are
entitled to cumulate their votes in accordance with Arizona law.  Subject to the
preferences of any outstanding  preferred  stock,  each share of Common Stock is
entitled  to receive  dividends  as may be declared  by the  Company's  Board of
Directors  out  of  funds  legally  available.  In  the  event  of  liquidation,
dissolution  or  winding up of the  Company,  the  holders  of Common  Stock are
entitled to share ratably in all assets  remaining  after payment in full of all
creditors  of the Company and the  liquidation  preferences  of any  outstanding
shares of preferred stock.

                                       35
<PAGE>
Class A Preferred Stock

        Holders of shares of Class A  Preferred  Stock are  entitled  to receive
dividends only if, when, and as dividends are declared with respect to shares of
the Company's  Common Stock,  in an amount equal to the amount that such holders
would  receive if their  respective  shares of Class A Preferred  Stock had been
converted  into  Common  Stock,  as  described  below.  The  holders  of Class A
Preferred  Stock are  entitled  to one vote for each share of Common  Stock into
which the Class A Preferred Stock may be converted on all matters submitted to a
vote of the shareholders of the Company. Except as otherwise provided by Arizona
law or the Company's Restated  Articles,  holders of shares of Class A Preferred
Stock  and  Common  Stock  vote  together  and  not  as  separate  classes.  The
outstanding  shares of Class A Preferred Stock currently are subject to a voting
trust pursuant to which Fred W. Wagenhals,  the Company's Chairman of the Board,
President,  and Chief Executive Officer, serves as voting trustee. The shares of
Common Stock  issuable upon  conversion  of the Class A Preferred  Stock will be
subject to the voting trust, which expires on January 1, 2005.

        The holders of Class A Preferred  Stock will be entitled to convert each
share of Class A Preferred  Stock into 2,000  shares of Common Stock at any time
after May 29,  1996,  including  the  30-to-60  day period after the Company has
given  written  notice of its  intent to redeem the Class A  Preferred  Stock as
described below. The conversion ratio will be proportionately adjusted for stock
splits,  stock  dividends,  reclassification  of, or  combination  of (a reverse
split) the  outstanding  shares of Common  Stock.  Unless the Class A  Preferred
Stock has been converted prior to redemption, the Company will have the right to
redeem  the  Class A  Preferred  Stock in whole or in part upon  payment  by the
Company  of the  redemption  price of $4,000 per share upon not less than 30 nor
more than 60 days' written  notice given to the holders of the Class A Preferred
Stock at any time after May 29, 1996,  provided  that the Common Stock  issuable
upon  conversion of the Class A Preferred Stock has been registered for issuance
under the Securities  Act. The  Registration  Statement of which this Prospectus
forms a part is intended to fulfill the  Company's  obligation  to register  the
shares of Common Stock issuable upon conversion of the Class A Preferred  Stock.
In the event of  liquidation,  dissolution,  or winding up of the  Company,  the
holders of Class A Preferred Stock will be entitled to a liquidation  preference
of $4,000 per share of Class A Preferred  Stock from the assets  remaining after
payment in full of all  creditors  of the Company and before any payment is made
to holders of the Company's Common Stock. The holders of Class A Preferred Stock
will  not  be  entitled  to  any  further  payment  after  full  payment  of the
liquidation preference has been made.

Serial Preferred Stock

        The  Serial   Preferred   Stock  may  be  issued  in  such   series  and
denominations   as  deemed  advisable  by  the  Company's  Board  of  Directors.
Accordingly,  the Board of Directors is empowered, without shareholder approval,
to issue Serial Preferred Stock with dividend,  liquidation,  conversion, voting
or other rights that could adversely  affect the voting power or other rights of
holders of the Common  Stock.  In the event of  issuance,  the Serial  Preferred
Stock  could  be  utilized,   under  certain  circumstances,   as  a  method  of
discouraging,  delaying or  preventing a change in control of the  Company.  The
Company does not currently intend to issue any shares of Serial Preferred Stock.

Bridge Warrants

        Up to 63,550  shares of Common Stock may be issued upon  exercise of the
Bridge  Warrants.  The  Bridge  Warrants  were  included  in units  issued  upon
conversion  of the  Company's  Series A  Convertible  Notes in April 1993.  Each
Bridge  Warrant  entitles the holder to purchase one share of Common Stock at an
exercise  price of $3.30 per share at any time on or before April 27, 1998.  The
Bridge  Warrants are not subject to  redemption  by the  Company.  The shares of
Common Stock  underlying  the Bridge  Warrants,  when issued upon  exercise of a
warrant and payment of the exercise price for such shares of Common Stock,  will
be fully  paid and  nonassessable  and the  Company  will pay any  transfer  tax
incurred as the result of the  issuance  of Common  Stock to the holder upon its
exercise.  The Bridge  Warrants  contain  certain  provisions  that  protect the
holders  against  dilution by adjustment of the exercise price and the number of
shares  issuable upon  exercise of the warrants  upon the  occurrence of certain
events, such as stock

                                       36
<PAGE>
dividends  and  distributions,  stock  splits,  recapitalizations,   mergers  or
consolidation.  The Company is not required to issue fractional  shares upon the
exercise of any Bridge Warrant.  The holder of a Bridge Warrant will not possess
any rights as a  shareholder  of the  Company  until such holder  exercises  the
warrant.

Arizona Corporate Takeover Act and Certain Charter Provisions

        The Company is subject to the  provisions  of Arizona  Revised  Statutes
Sections  10-2701 et. seq. (the "Arizona  Corporate  Takeover Act"). The Arizona
Takeover  Act and certain  provisions  of the  Company's  Restated  Articles and
Restated Bylaws, as summarized in the following paragraphs,  may have the effect
of discouraging, delaying, or preventing hostile takeovers (including those that
might result in a premium over the market price of the Company's  Common Stock),
or discouraging, delaying, or preventing changes in control or management of the
Company.

Arizona Corporate Takeover Act

        Article 1 of the Arizona Corporate  Takeover Act is intended to restrict
"greenmail"  attempts by prohibiting  the Company from  purchasing any shares of
its capital stock from any beneficial  owner of more than 5% of the voting power
of the  Company  (a "5%  Owner") at a per share  price in excess of the  average
market price during the 30 trading days prior to the purchase, unless (i) the 5%
Owner has beneficially owned the shares to be purchased for a period of at least
three years prior to the purchase; (ii) a majority of the Company's shareholders
(excluding  the 5% Owner,  its  affiliates  or  associates,  and any  officer or
director of the Company)  approves the purchase;  or (iii) the Company makes the
offer available to all holders of shares of its capital stock on the same terms.

        Article  2  of  the  Arizona  Corporate  Takeover  Act  is  intended  to
discourage  the  direct or  indirect  acquisition  by any  person of  beneficial
ownership of shares of the Company (other than an acquisition of shares from the
Company)  that would,  when added to other  shares of the  Company  beneficially
owned by such person,  immediately after the acquisition  entitle such person to
exercise or direct the  exercise of (a) at least 20% but less than 33 1/3%,  (b)
at  least 33 1/3% but  less  than or equal to 50%,  or (c) more  than 50% of the
voting power of the Company's capital stock (a "Control Share Acquisition"). The
Arizona  Corporate  Takeover Act (1) gives the shareholders of the Company other
than any person that makes or proposes to make a Control Share  Acquisition (the
"Acquiring Person") or the Company's directors and officers,  the right to limit
the voting power of the shares acquired by the Acquiring  Person that exceed the
threshold  voting  ranges  described  above,  other  than  in  the  election  of
directors,  and (2) gives the  Company  the right to redeem such shares from the
Acquiring  Person at a price  equal to their fair  market  value  under  certain
circumstances.

        Article  3  of  the  Arizona  Corporate  Takeover  Act  is  intended  to
discourage the Company from entering into certain mergers, consolidations, share
exchanges,  sales or other dispositions of the Company's assets,  liquidation or
dissolution of the Company,  reclassifications  of securities,  stock dividends,
stock splits, or other  distribution of shares,  and certain other  transactions
(each a "Business  Combination")  with any  Interested  Shareholder  (as defined
below)  or any of the  Interested  Shareholder's  affiliates  or for a period of
three years after the date that the  Interested  Shareholder  first acquired the
shares of Common Stock that qualify  such person as an  Interested  Shareholder,
unless  either  the  Business   Combination  or  the  Interested   Shareholder's
acquisition  of shares is  approved  by a committee  of the  Company's  Board of
Directors  (comprised of disinterested  directors or other persons) prior to the
date on which the Interested  Shareholder first acquired the shares that qualify
such person as an Interested Shareholder.  In addition,  Article 3 prohibits the
Company from engaging in any Business Combination with an Interested Shareholder
or any of the Interested  Shareholder's  affiliates after such three-year period
unless (i) the Business  Combination  or acquisition of shares by the Interested
Shareholder  was approved by the Company's  Board of Directors prior to the date
on which the  Interested  Shareholder  acquired the shares that  qualified  such
person as an Interested  Shareholder;  (ii) the Business Combination is approved
by the Company's  shareholders  (excluding the  Interested  Person or any of its
affiliates)  at a meeting  called  after such  three-year  period;  or (iii) the
Business Combination satisfies each of certain statutory requirements. Article 3
defines an "Interested Shareholder" as any person (other than the Company

                                       37
<PAGE>
and its  subsidiaries)  that  either  (a)  beneficially  owns 10% or more of the
voting power of the outstanding shares of the Company, or (b) is an affiliate or
associate  of the  Company and who,  at any time  within the  three-year  period
preceding the transaction, was the beneficial owner of 10% or more of the voting
power of the outstanding shares of the Company.

Certain Charter Provisions

        In addition to the  provisions  of the Arizona  Corporate  Takeover  Act
described above, the Company's  Restated  Articles and Restated Bylaws contain a
number  of  provisions  relating  to  corporate  governance  and the  rights  of
shareholders.  These  provisions  include  (a) the  authority  of the  Board  of
Directors to fill vacancies on the Board of Directors;  (b) the authority of the
Board of Directors to issue  preferred  stock in series with such voting  rights
and other powers as the Board of Directors may determine;  (c) a provision that,
unless otherwise  prohibited by law, special meetings of the shareholders may be
called only by the  President  of the  Company,  the Board of  Directors,  or by
holders of not fewer than 10% of all shares entitled to vote at the meeting; and
(d) a provision for cumulative voting in the election of directors,  pursuant to
Arizona law.

Shares Eligible For Future Sale

        The Company  currently has 11,488,472 shares of Common Stock outstanding
and will have outstanding  12,552,022  shares of Common Stock upon conversion of
all  outstanding  shares of Class A Preferred Stock and upon the exercise of the
Bridge Warrants. Of the 11,488,472 shares of Common Stock currently outstanding,
approximately  8,545,218  shares are  eligible  for resale in the public  market
without  restriction unless held by an existing  "affiliate" of the Company,  as
that term is defined under the Securities Act. The remaining 2,943,254 shares of
Common Stock currently outstanding are "restricted  securities," as that term is
defined in Rule 144, and may be sold only in compliance with Rule 144,  pursuant
to registration under the Securities Act or pursuant to an exemption  therefrom.
An aggregate of 377,798  shares of  "restricted  securities"  and an  additional
63,550 shares issuable upon exercise of the Bridge Warrants are being registered
for resale pursuant to the Registration Statement of which this Prospectus forms
a  part.  The  1,000,000  shares  being  registered  hereby  for  issuance  upon
conversion of the Company's  Class A Preferred Stock will be eligible for resale
in the public  market  without  restriction,  except  for any shares  held by or
issued to an existing  affiliate of the Company.  Affiliates  will be subject to
certain  of the  resale  limitations  of  Rule  144  as  promulgated  under  the
Securities Act.

        In general,  under Rule 144 as currently in effect, a person (or persons
whose  shares  are  aggregated),  including  a person who may be deemed to be an
"affiliate" of the Company as that term is defined under the Securities  Act, is
entitled to sell, within any three-month period, a number of shares beneficially
owned by such  person for at least two years in such amount that does not exceed
the greater of (i) one percent of the  then-outstanding  shares of Common Stock,
or (ii) the average  weekly  trading  volume in the Common Stock during the four
calendar  weeks  preceding  such sale.  Sales under Rule 144 also are subject to
certain  requirements as to the manner of sale,  notice, and the availability of
current public  information about the Company.  However,  a person who is not an
affiliate and has beneficially  owned his or her shares for at least three years
is entitled to sell them without regard to the volume,  manner of sale or notice
requirements.  An aggregate of 2,512,000  shares held by Fred W. Wagenhals,  the
Chairman of the Board,  President,  and Chief Executive  Officer of the Company,
currently are available for sale under Rule 144. Sales of substantial amounts of
Common Stock by shareholders of the Company under Rule 144 or otherwise, or even
the  potential  for such sales,  are likely to have a  depressive  effect on the
market price of the Common Stock and could impair the Company's ability to raise
capital through the sale of its equity securities.

        As of March 31, 1996, options to purchase a total of 1,024,100 shares of
Common Stock were  outstanding  under the  Company's  1993 Stock Option Plan. An
additional  9,400 shares  currently are available for future option grants under
the 1993 Plan. See  "Management - 1993 Stock Option Plan." The Company has filed
a registration statement under the Securities Act to register for offer and sale
the shares of Common Stock reserved for issuance

                                       38
<PAGE>
pursuant to the exercise of stock options  granted  under the 1993 Plan.  Shares
issued upon the exercise of stock options  granted under the 1993 Plan generally
will be eligible for sale in the public market.

Transfer Agent and Warrant Agent

        The transfer  agent and registrar for the Common Stock is American Stock
Transfer and Trust Company, New York, New York.


                              PLAN OF DISTRIBUTION

        The  Company is  registering  hereby  1,000,000  shares of Common  Stock
issuable upon  conversion of 500 shares of its Class A Preferred Stock issued in
March 1995.  The Company  has granted  registration  rights to the holder of the
Class A  Preferred  Stock,  which  the  Registration  Statement  of  which  this
Prospectus forms a part is intended to satisfy. The Company will not receive any
cash  consideration  upon conversion of the Class A Preferred Stock and will not
pay any compensation to an NASD member in connection with the issuance of shares
upon conversion of the Class A Preferred Stock. Brokerage  commissions,  if any,
attributable to the sale of shares of Common Stock issued upon conversion of the
Class A Preferred Stock will be borne by the holders thereof.

        The Company also is  registering  hereby  441,348 shares of Common Stock
currently  outstanding or issuable to the Selling  Shareholders upon exercise of
Bridge  Warrants,  all of  which  shares  may be sold  from  time to time by the
Selling Shareholders.  The Company has granted registration rights to certain of
the  Selling  Shareholders,  which  the  Registration  Statement  of which  this
Prospectus forms a part is intended to satisfy. Each Selling Shareholder may use
this Prospectus as updated from time to time to offer the shares of Common Stock
for sale in transactions in which the Selling Shareholder is or may be deemed to
be an underwriter within the meaning of the Securities Act. The Company will not
receive any proceeds  from the sale of any shares of Common Stock by the Selling
Shareholders.  The Company  will not pay any  compensation  to an NASD member in
connection with this offering.  Brokerage  commissions,  if any, attributable to
the sale of the  shares  of Common  Stock  offered  hereby  will be borne by the
holders thereof.

        Each currently  outstanding  share of Common Stock being  registered for
resale  hereby and each share of Common Stock issued upon exercise of the Bridge
Warrants may be sold by the holder thereof in transactions  that are exempt from
registration  under the Securities Act or as long as the Registration  Statement
of which this Prospectus forms a part is effective under the Securities Act, and
as long as there is a qualification  in effect under, or an available  exemption
from,  any  applicable  state  securities law with respect to the resale of such
shares.  The  Selling  Shareholders,  in  addition  to selling  pursuant  to the
Registration  Statement of which this  Prospectus is a part, also may sell under
Rule  144  as  promulgated   under  the  Securities  Act,  if  applicable.   See
"Description of Securities - Shares Eligible for Future Sale."

        The  Selling  Shareholders  also may pledge  the shares of Common  Stock
being  registered  for resale hereby to NASD  broker/dealers  (each a "Pledgee")
pursuant  to the  margin  provisions  of  each  Selling  Shareholder's  customer
agreements  with such  Pledgees.  Upon  default  by a Selling  Shareholder,  the
Pledgee may offer and sell shares of Common Stock from time to time as described
above.


                                 LEGAL OPINIONS

        The validity of the shares of Common Stock offered hereby will be passed
upon for the Company by O'Connor, Cavanagh, Anderson,  Killingsworth & Beshears,
a  professional  association,  Phoenix,  Arizona.  Certain  members of such firm
beneficially owned 18,000 shares of the Company's Common Stock as of the date of
this Prospectus.
                                       39
<PAGE>
                                     EXPERTS

        The consolidated financial statements  incorporated by reference in this
Prospectus and elsewhere in the Registration  Statement of which this Prospectus
forms a part have  been  audited  by Arthur  Andersen  LLP,  independent  public
accountants,  as  indicated  in their  reports  with  respect  thereto,  and are
incorporated by reference  herein in reliance upon the authority of said firm as
experts in giving said reports.


                             ADDITIONAL INFORMATION

        The  Company  has filed with the  Securities  and  Exchange  Commission,
Washington,  D.C.  20549,  a  Registration  Statement  on  Form  S-3  under  the
Securities  Act of  1933,  with  respect  to the  shares  offered  hereby.  This
Prospectus  does not contain all the information  contained in the  Registration
Statement,  certain parts of which are omitted in accordance  with the rules and
regulations of the Commission. For further information regarding the Company and
the shares of Common Stock offered hereby, reference is made to the Registration
Statement,  including  the  exhibits  which  are a part  thereof,  which  may be
obtained upon request to the Commission  and the payment of the prescribed  fee.
Material  contained  in  the  Registration  Statement  may  be  examined  at the
Commission's  Washington,  D.C.  office  and  copies  may  be  obtained  at  the
Commission's  Washington,   D.  C.  office  upon  payment  of  prescribed  fees.
Statements  contained in this  Prospectus are not necessarily  complete,  and in
each case reference is made to the copy of such contracts or documents  filed as
an exhibit to the Registration Statement, each such statement being qualified by
this reference.

                                       40
<PAGE>
- ------------------------------------------------     ---------------------------

                                                                     
                                                                     

No  person  has  been  authorized  to give  any         1,441,348 Shares of
information or to make any  representation  not            Common Stock    
contained in this Prospectus,  and, if given or             
made, such information or  representation  must
not be relied upon as having been authorized by
or on behalf of the  Company.  This  Prospectus
does  not  constitute  an  offer  to  sell or a
solicitation  of an  offer  to buy  any  shares
covered by this Prospectus in any  jurisdiction
or to any person to whom it is unlawful to make
such  offer  or   solicitation.   Neither   the
delivery of this  Prospectus  nor any sale made
hereunder  shall,   under  any   circumstances,
create any  implication  that there has been no
change in the  affairs  of the  Company or that
the information  contained herein is correct as          ACTION PERFORMANCE
of any date subsequent to the date hereof.                 COMPANIES, INC. 
                                                                 
                                                                  
                                                                  
                                          Page                     
Available Information....................... 2
Incorporation of Certain Information
 by Reference............................... 2
Prospectus Summary.......................... 3
Risk Factors................................ 5
Use of Proceeds.............................10
Dividends...................................10
Capitalization..............................10
Price Range of Common Stock.................11
Selected Consolidated Financial Data........12
Management's Discussion and Analysis of                   ---------------
 Financial Condition and Results of                     P R O S P E C T U S
 Operations.................................13            ---------------
Business....................................17
Properties..................................25
Management..................................26
Certain Transactions........................31
Private Placements..........................33
Principal and Selling Shareholders..........34
Description of Securities...................35
Plan of Distribution........................39
Legal Opinions..............................39
Experts.....................................40                   , 1996
Additional Information......................40


- ----------------------------------------------     -----------------------------
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

        The following table sets forth the expenses payable by the Registrant in
connection with the offering described in the Registration Statement. All of the
amounts shown are estimates except for the registration fees:

                                                               Amount to be Paid
                                                               -----------------


        Registration Fee..................................           $  7,466.59
        NASD Filing Fee...................................             10,000.00
        Accountants' Fees and Expenses....................              5,000.00
        Legal Fees and Expenses...........................             25,000.00
        Printing and Engraving Expenses...................              2,000.00
        Miscellaneous Fees................................                533.41
                                                                       ---------

          Total...........................................           $ 50,000.00
                                                                       =========

Item 15.  Indemnification of Directors and Officers.

        The Registrant's  Amended and Restated  Articles of  Incorporation  (the
"Restated Articles") require the Registrant to indemnify and advance expenses to
any person who incurs  liability or expense by reason of such person acting as a
director  of the  Corporation,  to the  fullest  extent  allowed by the  Arizona
Business Corporation Act (the "Business  Corporation Act"). This indemnification
is  mandatory  with  respect  to  directors  in  all   circumstances   in  which
indemnification  is permitted by the Business  Corporation  Act,  subject to the
requirements of the Business  Corporation Act. In addition,  the Registrant may,
in its sole discretion,  indemnify and advance  expenses,  to the fullest extent
allowed by the Business  Corporation  Act, to any person who incurs liability or
expense by reason of such person acting as an officer,  employee or agent of the
Registrant,  except where  indemnification is mandatory pursuant to the Business
Corporation  Act, in which case the  Registrant  is required to indemnify to the
fullest  extent  required by the Business  Corporation  Act. The effect of these
provisions is described below.

Required Indemnification

        The  Restated  Articles  and the  Business  Corporation  Act require the
Registrant to indemnify all "Outside  Directors," as defined below, and officers
of the Registrant who are not directors  against  "liability," as defined below.
The  Restated  Articles  and the  Business  Corporation  Act  also  require  the
Registrant to indemnify  against  reasonable  "expenses," as defined below,  any
director who is the  prevailing  party in the defense of any proceeding to which
the  director  is a  party  because  such  person  is or was a  director  of the
Registrant. In addition, the Business Corporation Act requires the Registrant to
pay  expenses  to Outside  Directors  in advance of a final  disposition  of the
proceeding if (1) the director furnishes to the Registrant a written affirmation
(an  "Affirmation")  of his or her good faith belief that (i) his or her conduct
was in good faith,  (ii) he or she  reasonably  believed that the conduct was in
the best interests of the Registrant or at least not opposed to the Registrant's
best interests, and (iii) in the case of any criminal proceeding,  he or she had
no  reasonable  cause to believe the  conduct was  unlawful  (the  "Standard  of
Conduct"),  and  (2)  the  director  provides  the  Registrant  with  a  written
undertaking  (an  "Undertaking")  to  repay  the  advance  if it  ultimately  is
determined that the director did not meet the Standard of Conduct.  However, the
Business  Corporation Act prohibits the Registrant from advancing expenses to an
Outside Director if a court  determines  before payment that the director failed
to meet  the  Standard  of  Conduct  and a court  does not  otherwise  authorize
indemnification.

                                       R-1
<PAGE>
        The Restated Articles and the Business  Corporation Act also require the
Registrant  to  indemnify  a  director  who is not an Outside  Director  against
liability, but only if the Registrant is authorized in the specific case after a
determination has been made by either (a) a majority of the members of the Board
of  Directors  who are not at the time  parties to the  proceeding,  (b) special
legal counsel, or (c) the shareholders of the Registrant (excluding shares owned
by or voted under the control of  directors  who are at the time  parties to the
proceeding)   that  the   director   has  met  the   Standard   of   Conduct  (a
"Determination").  In  addition,  the Business  Corporation  Act  prohibits  the
Registrant  from  indemnifying  a  director  who is not an Outside  Director  in
connection  with a proceeding by or in the right of the  Registrant in which the
director  is  adjudged  liable  to  the  Registrant,  or in  connection  with  a
proceeding  in which the  director  was  adjudged  liable on the basis  that the
director  improperly  received a personal benefit.  As permitted by the Business
Corporation Act, the Restated Articles also require the Registrant to pay for or
reimburse the reasonable  expenses of a director who is not an Outside  Director
in advance of the final  disposition  of a proceeding if the director  furnishes
the Registrant with an Affirmation, an Undertaking,  and a Determination is made
that the facts then known to the  persons  making  the  Determination  would not
preclude indemnification under the Business Corporation Act.

Optional Indemnification

        Except for situations  where the Registrant is required to indemnify its
officers who are not also directors against  liability,  as described above, the
Restated Articles and the Business Corporation Act permit the Registrant, in its
sole  discretion,  to indemnify  against  liability and advance  expenses to any
officer,  employee,  or agent who is not a director  to the same  extent as to a
director.  However,  the Business  Corporation Act prohibits the Registrant from
indemnifying  such persons against liability unless a Determination is made that
indemnification  is  permissible  because  the  person has met the  Standard  of
Conduct.  The  Business  Corporation  Act permits the  Registrant  to pay for or
reimburse  expenses to an officer,  employee,  or agent who is not a director in
advance  of a final  disposition  of the  proceeding,  but  only  if the  person
furnishes  to  the  Registrant  an  Affirmation  and  an   Undertaking,   and  a
Determination  is made that the  facts  then  known to the  persons  making  the
Determination would not otherwise preclude indemnification.

Court Ordered Indemnification

        The Restated Articles and the Business Corporation Act permit a director
or officer of the Registrant to apply to a court for  indemnification,  in which
case the court may,  subject  to certain  conditions,  order the  Registrant  to
indemnify such person for part or all of the person's liability and expenses.

Definitions

        The  Business  Corporation  Act  defines  "Outside  Director"  to mean a
director who, when serving as a director, was not an officer, employee or holder
of  more  than  5% of the  outstanding  shares  of any  class  of  stock  of the
Registrant.  "Liability" under the Business Corporation Act means the obligation
to pay a judgment, settlement, penalty or fine, including an excise tax assessed
with respect to an employee benefit plan, or reasonable  expenses  incurred with
respect to a proceeding and includes  obligations and expenses that have not yet
been paid by the indemnified  person but that have been or may be incurred.  The
Business Corporation Act defines "expenses" as attorney fees and all other costs
and expenses reasonably related to a proceeding.

                                       R-2
<PAGE>



Item 16.  Exhibits
<TABLE>
<CAPTION>
Exhibit
Number                       Exhibit
- ------                       -------

<S>          <C>
1.1          Form of Underwriting Agreement(1)
1.2          Form of Agreement Among Underwriters(1)
3.1          First Amended and Restated Articles of Incorporation of Registrant(2)
3.2          Amended and Restated Bylaws of Registrant(2)
4.1          Form of Certificate of Common Stock(1)
4.2          Form of Unit Warrant(1)
4.3          Form of Warrant Agreement(1)
4.4          Form of Representative's Warrant(1)
4.5          Form of Bridge Warrant(1)
4.6          Form of Consultant's Warrant(3)
4.7          Form of 10% Convertible Subordinated Debenture due December 31, 1996(3)
4.8          Form of 10% Convertible Subordinated Debenture due March 31, 1997(3)
4.9          Certificate Pursuant to Arizona Revised Statutes Section 10-016 Establishing and
             Designating the Company's Class A Preferred Stock (4)
5.0          Opinion of O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, a professional
             association
9.1          Voting Trust Agreement dated as of February 13, 1995, as amended (4)
10.1         Settlement Agreement dated May 1, 1992, between First Interstate Bank, Hrudka,
             Wagenhals, Fochtman and F.W. Investments(1)
10.2.1       Memorandum of Agreement dated September 1, 1992, between Hrudka, Fochtman,
             Wagenhals and the Company(1)
10.2.2       Letter Agreement entered into between Hrudka, Fochtman, Wagenhals and the
             Company(1)
10.3.1       Employment Agreement between the Company and Fred W. Wagenhals dated January
             15, 1993(1)
10.3.2       Employment Agreement between the Company and Bill E. Dorough dated January 15,
             1993(1)
10.3.3       Employment Agreement between the Company and Edward M. Topham dated January
             15, 1993(1)
10.4.1       1993 Stock Option Plan, as amended and restated through July 3, 1995(5)
10.4.2       Non-Statutory Stock Option Agreement between the Company and Fred W.
             Wagenhals dated January 15, 1993(1)
10.4.3       Non-Statutory Stock Option Agreement between the Company and Bill E. Dorough
             dated January 15, 1993(1)
10.4.4       Non-Statutory Stock Option Agreement between the Company and Bill E. Dorough
             dated January 15, 1993(1)
10.4.5       Non-Statutory Stock Option Agreement between the Company and Edward M.
             Topham dated January 15, 1993(1)
10.5         Form of M-CarTM Grand Prix Contract(1)
10.6         Manufacturing and Marketing Agreement between the Company and Racing
             Collectibles, Inc. dated March 1, 1993(1)
10.7         Form of Series A Convertible Promissory Note delivered to Bridge Note Holders(1)
10.8         Form of Indemnification Agreement entered into with the Directors of the
             Registrant(1)
</TABLE>
                                       R-3
<PAGE>
<TABLE>
<CAPTION>
Exhibit
Number                        Exhibit
- ------                        -------
<S>          <C>                                                                             
10.9         Letter Agreement entered into between the Company and Hedstrom Corporation on
             September 28, 1992(1)
10.10        Stock Purchase Agreement between Fred W. Wagenhals, Race Z, Inc. and the
             Company, dated May 2, 1992(1)
10.11        Bill of Sale and Assignment between Tommy Cassella and the Company, dated May
             2, 1992(1)
10.12        Promissory Note in the amount of $150,000 between the Company and Tassos P.
             Nassos, dated March 9, 1993(1)
10.13        Promissory Note in the amount of $50,000 between the Company and George Nassos,
             dated March 9, 1993(1)
10.14        Acquisition Agreement and Plan of Reorganization among the Company, Racing
             Collectibles, Inc., Racing Collectibles Club of America, Inc., V. Andrew Gill and
             Bruce S. Gill, dated July 30, 1993(6)
10.15        Agreement between the Company, Action Performance Sales, Inc., Fred W.
             Wagenhals,Edward M. Topham and Bruce S. Gill dated November 17, 1993(7)
10.16        Agreement between Fred W. Wagenhals and V. Andrew Gill dated November 18,
             1993(7)
10.17        Settlement Agreement between the Company and AMA Financial Services, Inc.,
             Harvey Turner, Fred W. Wagenhals and Lisa Wagenhals dated November 22, 1993(7)
10.18        Consulting Agreement between the Company and AMA Financial Services, Inc. dated
             November 22, 1993(7)
10.19        Purchase Agreement between the Company and Biggs Manufacturing, Inc. dated
             January 26, 1994(8)
10.20        Exclusive Manufacturing Agreement between the Company and Biggs Manufacturing,
             Inc. dated January 26, 1994(8)
10.21        Lease between the Company and F.W. Investments dated January 1, 1994(8)
10.22        Modification Agreement between the Company, Action Performance Sales, Inc., Fred
             W. Wagenhals, and Bruce S. Gill dated March 17, 1994(8)
10.23        Settlement Agreement and Mutual Release between the Company, Action Performance
             Sales, Inc., V. Andrew Gill, Kerry Gill, Fred W. Wagenhals, and Lisa Wagenhals
             dated March 17, 1994(8)
10.24.1      Commercial Credit Agreement dated March 6, 1995 between the Company and the
             Hong Kong and Shanghai Banking Corporation Limited(4)
10.24.2      Optional Advance Time Note (Loans Against Imports) dated March 6, 1995 between
             the Company and the Hong Kong and Shanghai Banking Corporation(4)
10.25        Bill of Sale and Asset Purchase Agreement between the Company, Fan Fueler, Inc.,
             Peter LaMonica, and Fred Miller, III dated August 12, 1994(9)
10.26        Bill of Sale and Asset Purchase Agreement between the Company, M-Car,
             Incorporated, and Robert Scott Tremonti dated September 29, 1994(9)
10.27        Manufacturing Agreement between the Company and Early Light International
             (Holdings) Ltd. dated December 5, 1994(9)
10.28        Consulting Agreement dated January 1, 1995 between the Company and Speedway
             Collectibles & Souvenirs(10)
10.29        Asset Purchase Agreement dated March 31, 1995 between the Company and
             Motorsports Promotion, Inc.(4)
10.30        Promissory Note dated March 31, 1995 between Motorsports Promotions, Inc., as
             borrower, and the Company, as lender(4)
10.31        Security Agreement dated March 31, 1995 between Motorsports Promotions, Inc., as
             debtor, and the Company, as secured party(4)
11.1         Computation of Primary Earnings Per Share(2)(11)

</TABLE>
                                       R-4
<PAGE>
<TABLE>
<CAPTION>
Exhibit
Number                        Exhibit
- ------                        -------
<S>          <C>
11.2         Computation of Fully Diluted Earnings Per Share(2)(11)
23.1         Consent of Arthur Andersen LLP
23.2         Consent of O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, a professional
             association (included as Exhibit 5 hereto)
24.0         Powers of Attorney of Directors and Executive Officers (included on the Signature
             Page of the Registration Statement)
</TABLE>
- ----------------

(1)     Incorporated by reference to the Registrant's  Registration Statement on
        Form SB-2 (Registration No. 33-57414-LA).
(2)     Incorporated  by  reference  to the  Registrant's  Form  10-QSB  for the
        quarter ended March 31, 1996, as filed with the  Securities and Exchange
        Commission on May 2, 1996.
(3)     Incorporated by reference to the Registrant's  Registration Statement on
        Form S-3 (Registration No. 33-79942).
(4)     Incorporated  by  reference  to the  Registrant's  Form  10-QSB  for the
        quarter ended March 31, 1995, as filed with the  Securities and Exchange
        Commission on May 15, 1995.
(5)     Incorporated  by  reference  to   Post-Effective   Amendment  No.  3  to
        Registration  Statement on Form S-8  (Registration  No.  33-66980) filed
        with the Securities and Exchange Commission on February 29, 1996.
(6)     Incorporated  by reference to the  Registrant's  Form 8-K filed with the
        Securities and Exchange Commission on August 5, 1993.
(7)     Incorporated by reference to the  Registrant's  Form 10-KSB for the year
        ended  September  30, 1993,  as filed with the  Securities  and Exchange
        Commission on January 13, 1994, as amended on Forms  10-KSB/A filed with
        the Securities  and Exchange  Commission on August 3, 1994 and September
        1, 1994.
(8)     Incorporated  by  reference  to the  Registrant's  Form  10-QSB  for the
        quarter  ended March 31,  1994 filed with the  Securities  and  Exchange
        Commission on May 16, 1994.
(9)     Incorporated by reference to the  Registrant's  Form 10-KSB for the year
        ended  September  30, 1994,  as filed with the  Securities  and Exchange
        Commission on December 22, 1994.
(10)    Incorporated  by  reference  to the  Registrant's  Form  10-QSB  for the
        quarter ended June 30, 1995, as filed with the  Securities  and Exchange
        Commission on July 31, 1995.
(11)    Incorporated by reference to the  Registrant's  Form 10-KSB for the year
        ended  September  30, 1995,  as filed with the  Securities  and Exchange
        Commission on December 22, 1995, as amended on Form 10-KSB/A  filed with
        the Securities and Exchange Commission on January 24, 1996.

Item 17.  Undertakings

        The undersigned Registrant hereby undertakes:

        (1) To file,  during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement:

               (i)    To include  any prospectus required by Section 10(a)(3) of
the Securities Act of 1933;

               (ii)   To reflect in the  prospectus any facts or events  arising
after the  effective  date of the  Registration  Statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high and of
the estimated  maximum offering range may be reflected in the form of prospectus
filed with the  Commission  pursuant  to Rule 424(b) if, in the  aggregate,  the
changes in volume  and price  represent  no more than 20  percent  change in the
maximum  aggregate  offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement.

                                       R-5
<PAGE>
               (iii) To include any  material  information  with  respect to the
plan of distribution not previously  disclosed in the Registration  Statement or
any material change to such information in the Registration Statement, provided,
however,  that  clauses  (1)(i)  and  (1)(ii)  do not  apply if the  information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic reports filed by the Registrant  pursuant to Section 13 or
Section 15(d) of the Securities  Exchange Act of 1934 that are  incorporated  by
reference into the Registration Statement.

        (2)  That,  for the  purpose  of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new Registration Statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

        (3) To remove from  registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

        The  undersigned  registrant  hereby  undertakes  that,  for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  Registration  Statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

        The undersigned Registrant hereby undertakes that:

        (1) For purposes of determining  any liability  under the Securities Act
of 1933, the  information  omitted from the form of prospectus  filed as part of
this  Registration  Statement in reliance upon Rule 430A and contained in a form
of  prospectus  filed by the  Registrant  pursuant to Rule  424(b)(1)  or (4) or
497(h) under the Securities Act shall be deemed to be part of this  Registration
Statement as of the time it was declared effective.

        (2) For the purpose of  determining  any liability  under the Securities
Act of 1933,  each  post-effective  amendment that contains a form of prospectus
shall be deemed to be a new  Registration  Statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.

        Insofar as indemnification  for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the Registrant  pursuant to the  provisions  described  under Item 15 above,  or
otherwise, the Registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification  against  such  liabilities  (other than the payment by the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                       R-6
<PAGE>
                                   SIGNATURES

        Pursuant  to  the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Tempe, Arizona, on the 10th day of May, 1996.

                                    ACTION PERFORMANCE COMPANIES, INC.


                                    By:  /s/ Fred W. Wagenhals
                                         ---------------------
                                         Fred W. Wagenhals
                                         Chairman of the Board, President, and
                                         Chief Executive Officer


                                       POWER OF ATTORNEY

        KNOW ALL  PERSONS BY THESE  PRESENTS,  that the person  whose  signature
appears below constitutes and appoints jointly and severally,  Fred W. Wagenhals
and  Christopher  S.  Besing  and  each one of  them,  as his  true  and  lawful
attorneys-in-fact   and   agents,   with   full   power  of   substitution   and
resubstitution,  for  him  and in his  name,  place  and  stead,  in any and all
capacities,  to  sign  any  and  all  amendments  (including  pre-effective  and
post-effective  amendments)  to this  Registration  Statement,  and to sign  any
Registration  Statement and amendments thereto for the same offering pursuant to
Rule 462(b) under the  Securities  Act of 1933,  and to file the same,  with all
exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing requisite and necessary to be done in connection  therewith,
as fully to all intents and  purposes as he might or could do in person,  hereby
ratifying and confirming all which said  attorneys-in-fact and agents, or any of
them, or their or his substitute or substitutes, may lawfully do, or cause to be
done by virtue hereof.

        Pursuant  to the  requirements  of the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:

     Signature                          Position                       Date
     ---------                          --------                       ----

/s/ Fred W. Wagenhals         Chairman of the Board, President,    May 10, 1996
- -------------------------     and Chief Executive Officer 
Fred W. Wagenhals             (Principal Executive Officer) 

/s/ Tod J. Wagenhals          Executive Vice President, Secretary, May 10, 1996
- --------------------------    and Director
Tod J. Wagenhals

/s/ Christopher S. Besing     Vice President, Chief Financial      May 10, 1996
- --------------------------    Officer, Treasurer, and Director
Christopher S. Besing         Principal Financial and Accounting
                              Officer)
                               

/s/ Russell W. Leicht, Jr.    Vice President of Product            May 10, 1996
- --------------------------    Development and Manufacturing, 
Russell W. Leicht, Jr.        and Director

/s/ Jack M. Lloyd             Director                             May 15, 1996
- --------------------------
Jack M. Lloyd

/s/ Robert H. Manschot        Director                             May 15, 1996
- --------------------------
Robert H. Manschot
                                       R-7

                          O'CONNOR, CAVANAGH, ANDERSON,
                         KILLINGSWORTH & BESHEARS, P.A.
                       One East Camelback Road, Suite 1100
                           Phoenix, Arizona 85012-1656
                             Telephone 602-263-2400
                             Facsimile 602-263-2900


                                                                 Robert S. Kant
                                                                   602-263-2606




                                  May 14, 1996



Action Performance Companies, Inc.
2401 West First Street
Tempe, Arizona  85281

        Re:    Registration Statement on Form S-3
               Action Performance Companies, Inc.

Gentlemen:

               We have acted as legal counsel to Action  Performance  Companies,
Inc.  (the  "Company"),  in  connection  with the  preparation  of the Company's
Registration Statement on Form S-3 (the "Registration  Statement"),  to be filed
with the Securities and Exchange  Commission (the  "Commission") on or about May
16, 1996 under the  Securities  Act of 1933, as amended,  covering (i) 1,000,000
shares of the  Company's  common  stock,  par value $.01 per share (the  "Common
Stock")  that may be issued by the  Company  upon  conversion  of the  Company's
currently  outstanding Class A Preferred Stock (as described in the Registration
Statement); and (ii) an aggregate of 300,000 shares of Common Stock which may be
sold from time to time by certain of the  Company's  shareholders  (the "Selling
Shareholders")  (all  such  shares  of  Common  Stock  collectively  called  the
"Shares").  All share  amounts  stated  herein have been adjusted to reflect the
two-for-one stock split to be effected as a stock dividend on May 28, 1996.

               With respect to the opinions  set forth below,  we have  examined
originals,  certified copies, or copies otherwise identified to our satisfaction
as being true copies,  of the  Registration  Statement and such other  corporate
records of the Company,  agreements and other  instruments,  and certificates of
public  officials  and officers of the Company as we have deemed  necessary as a
basis for the opinions  hereinafter  expressed.  As to various questions of fact
material to such opinions,  we have, where relevant facts were not independently
established, relied upon statements of officers of the Company.

               Subject to the assumptions  that (i) the documents and signatures
examined by us are genuine and  authentic,  and (ii) the persons  executing  the
documents examined by us have the legal capacity to execute such documents,  and
subject to such further  limitations and 
<PAGE>

Action Performance Companies, Inc.
May 14, 1996
Page 2

qualifications set forth below, it is our opinion that when (a) the Registration
Statement as then amended shall have been declared  effective by the Commission,
(b) the  shares  of the  Company's  Class A  Preferred  Stock are  converted  in
accordance  with their  terms,  and (c) the Shares have been sold by the Selling
Shareholders  as described  in the  Registration  Statement,  the Shares will be
validly issued, fully paid and non-assessable.

               We have  assumed,  with respect to the Shares that are to be sold
by the Selling Shareholders, (i) the payment by the Selling Shareholders (or the
prior holders thereof) of the full and sufficient consideration due from them to
the  Company  for such  Shares,  and (ii) the  Shares  have  been  duly  issued,
executed, and authenticated by the Company.

               For purposes of our opinion, we have assumed that the Company has
paid all taxes,  penalties and interest  which are due and owing to the State of
Arizona.

               We express no  opinion as to the  applicability  or effect of any
laws, orders or judgments of any state or other  jurisdiction other than federal
securities laws and the substantive laws of the State of Arizona.  Further,  our
opinion is based  solely  upon  existing  laws,  rules and  regulations,  and we
undertake no  obligation to advise you of any changes that may be brought to our
attention after the date hereof.

               We hereby  expressly  consent to any reference to our firm in the
Registration  Statement,  the  inclusion  of this  opinion  as an exhibit to the
Registration  Statement,  and to the  filing  of this  opinion  with  any  other
appropriate governmental agency.

                                Very truly yours,


                                O'Connor, Cavanagh, Anderson, Killingsworth &
                                Beshears, P.A.

RSK:sr

                         [Arthur Andersen LLP Letter head]

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent  public  accountants,  we hereby consent to the  incorporation by
reference in this registration  statement of our report dated November 21, 1995,
included in Action  Performance  Companies,  Inc.'s Form  10-KSB/A  for the year
ended  September  30, 1995,  and to all  references to our firm included in this
registration statement.

ARTHUR ANDERSEN LLP

Phoenix, Arizona,
 May 14, 1996



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