ACTION PERFORMANCE COMPANIES INC
8-K, 1996-11-22
MISC DURABLE GOODS
Previous: BREED TECHNOLOGIES INC, 8-K, 1996-11-22
Next: NATIONAL LIMITED MATURITY MUNICIPALS PORTFOLIO, N-30D, 1996-11-22



                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549




                                    Form 8-K




                Current Report Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934




       Date of Report (Date of earliest event reported): November 7, 1996




                       ACTION PERFORMANCE COMPANIES, INC.
                       ----------------------------------
             (Exact name of registrant as specified in its charter)





         ARIZONA                       0-21630                  86-0704792
- ------------------------------   ---------------------     ---------------------
     (State or other             (Commission File No.)     (IRS Employer ID No.)
jurisdiction of incorporation)




                  2401 West First Street, Tempe, Arizona 85281
                  --------------------------------------------
               (Address of principal executive office) (Zip Code)




       Registrant's telephone number, including area code: (602) 894-0100
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.

                                CURRENT REPORT ON

                                    FORM 8-K



ITEM 2.           ACQUISITION OR DISPOSITION OF ASSETS.

Acquisition of Sports Image, Inc.

         On  November  7,  1996,  Action   Performance   Companies,   Inc.  (the
"Company"),  through SII Acquisition,  Inc. ("SII"),  a wholly owned subsidiary,
acquired the business and  substantially all of the assets and assumed specified
liabilities of Sports Image, Inc. ("Seller" or "Sports Image"), a North Carolina
corporation  owned  by  seven-time  Nascar  Winston  Cup  Champion  driver  Dale
Earnhardt and his wife. Following the acquisition, SII Acquisition, Inc. changed
its name to Sports Image,  Inc.  Sports Image markets and  distributes  licensed
motorsports  products,  including  apparel and other souvenir  items,  through a
network of wholesale distributors,  trackside events, and fan clubs. The Company
intends to continue to operate the  business of Seller  through its wholly owned
subsidiary.

         The  purchase  price  paid by the  Company  for the  assets  of  Seller
consisted  of (i) a  promissory  note issued by SII in the  principal  amount of
$24.0  million (the  "Purchase  Price  Note"),  and (ii)  403,361  shares of the
Company's  Common Stock (the  "Shares")  valued at $14.875 per share,  which was
slightly less than the closing price per share of the Company's  Common Stock on
November  6, 1996.  The  Purchase  Price Note  bears  interest  at 8% per annum,
matures on January 2, 1997, and is secured by all of the  transferred  assets as
well as the Company's guaranty of SII's obligation under the note. In connection
with the  issuance  of the  Shares,  the  Company  entered  into a  registration
agreement  with  Seller,   Mr.   Earnhardt,   and  Mr.   Earnhardt's  wife  (the
"Registration Agreement").  The Registration Agreement grants the holders of the
Shares  the  right  to  one  "demand"   registration   as  well  as  "piggyback"
registration rights.

         The Company and Mr.  Earnhardt  also entered  into a license  agreement
(the "License  Agreement") pursuant to which the Company has the right to market
licensed motorsports products utilizing the likeness of Dale Earnhardt. Pursuant
to the License  Agreement,  Mr.  Earnhardt also granted the Company the right of
first refusal to make,  have made,  use,  sell, or otherwise  distribute any new
licensable  products  that  Mr.  Earnhardt  becomes  aware of and  approves  for
marketing.  The term of the License  Agreement is 15 years and from year to year
thereafter unless terminated by either party.

         In connection with the acquisition of the assets of Seller, the Company
entered into a three-year employment agreement (the "Employment Agreement") with
Joe Mattes, the principal operating officer of Seller.  Pursuant to the terms of
the  Employment  Agreement,  Mr.  Mattes will serve as the President of SII at a
salary of $225,000 per year. In addition, Mr. Mattes will be eligible to receive
an annual  bonus of up to  $67,500,  as  determined  by the  Company's  Board of
Directors  based upon  factors that it deems  relevant,  including  Mr.  Mattes'
performance. The Company also granted to Mr. Mattes five-year options to acquire
50,000 shares of the Company's  Common Stock at an exercise price of $14.875 per
share. Of the options  granted,  options to acquire 30,000 shares were vested at
the date of grant,  options to acquire  10,000  shares  will vest on November 7,
1997,  and options to acquire the remaining  10,000 shares will vest on November
7, 1998.
                                        2
<PAGE>
ITEM 7.           FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND
                  EXHIBITS.

         (a)      Financial Statements of Businesses Acquired.

         As  of  the  date  of  filing  of  this  Report  on  Form  8-K,  it  is
impracticable for the Registrant to provide the financial statements required by
this Item 7(a).  In  accordance  with Item 7(a)(4) of Form 8-K,  such  financial
statements  shall be filed by  amendment  to this Form 8-K no later than January
21, 1997.

         (b)      Pro Forma Financial Information.

         As of the date of filing  of this  Current  Report  on Form 8-K,  it is
impracticable for the Registrant to provide the pro forma financial  information
required  by this Item  7(b).  In  accordance  with Item 7(b) of Form 8-K,  such
financial  statements shall be filed by amendment to this Form 8-K no later than
January 21, 1997.

         (c)      Exhibits.


<TABLE>
<CAPTION>
Exhibit No.                                   Description of Exhibit
- -----------                                   ----------------------
<S>                    <C>
      10.33            Asset Purchase Agreement dated as of November 7, 1996, among Action Performance
                       Companies, Inc., SII Acquisition, Inc., Sports Image, Inc., and R. Dale Earnhardt and
                       Teresa H. Earnhardt.
      10.34            Promissory Note dated November 7, 1996, in the principal amount of $24,000,000 issued
                       by SII Acquisition, Inc., as Maker, to Sports Image, Inc., as Payee, together with Guarantee 
                       of Action Performance Companies, Inc.
      10.35            Security Agreement dated November 7, 1996, between Sports Image, Inc. and SII
                       Acquisition, Inc.
      10.36            Registration Agreement dated as of November 7, 1996, among Action Performance
                       Companies, Inc., Sports Image, Inc., and R. Dale Earnhardt and Teresa H. Earnhardt.
      10.37            License Agreement dated as of November 7, 1996, among SII Acquisition, Inc., Dale
                       Earnhardt, and Action Performance Companies, Inc.
      10.38            Employment Agreement dated as of November 7, 1996, between Action Performance
                       Companies, Inc. and Joe Mattes.
      21.1             List of Subsidiaries of Action Performance Companies, Inc.
</TABLE>
                                        3
<PAGE>
        Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

November 21, 1996         ACTION PERFORMANCE COMPANIES, INC.



                          By:/s/ Christopher Besing
                             ---------------------------------------------------
                          Christopher S. Besing
                          Vice President, Chief Financial Officer, and Treasurer
                                        4

                            ASSET PURCHASE AGREEMENT



                          DATED AS OF NOVEMBER 7, 1996



                                      AMONG



                       ACTION PERFORMANCE COMPANIES, INC.,


                             SII ACQUISITION, INC.,


                             SPORTS IMAGE, INC., AND


                              R. DALE EARNHARDT AND


                               TERESA H. EARNHARDT



<PAGE>
                                TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
<S>                                                                                                              <C>
SECTION 1
TRANSFER OF ASSETS..............................................................................................  1
         1.1        Purchase and Sale of Assets.................................................................  1
         1.2        Assumption of Liabilities...................................................................  1

SECTION 2
PURCHASE PRICE..................................................................................................  2
         2.1        Purchase Price..............................................................................  2
         2.2        Allocation of Purchase Price................................................................  2

SECTION 3
REPRESENTATIONS AND WARRANTIES..................................................................................  2
         3.1        Representations and Warranties of Seller....................................................  2
                    (a)    Due Incorporation, Good Standing, and Qualification..................................  2
                    (b)    Corporate Authority..................................................................  2
                    (c)    Capital Stock........................................................................  3
                    (d)    Options, Warrants, and Rights........................................................  3
                    (e)    Subsidiaries.........................................................................  3
                    (f)    Financial Statements.................................................................  3
                    (g)    No Material Change...................................................................  3
                    (h)    Title to Properties..................................................................  3
                    (i)    Litigation...........................................................................  4
                    (j)    Rights and Licenses..................................................................  4
                    (k)    No Violation.........................................................................  4
                    (l)    Taxes................................................................................  4
                    (m)    Accounts Receivable..................................................................  4
                    (n)    Contracts............................................................................  4
                    (o)    Compliance with Law and Other Regulations............................................  4
                    (p)    Insurance............................................................................  5
                    (q)    Articles, Bylaws, and Minute Books...................................................  5
                    (r)    Employees............................................................................  5
                    (s)    Intent and Access....................................................................  5
                    (t)    Accuracy of Statements...............................................................  5
         3.2        Representations and Warranties of Buyer.....................................................  5
                    (a)    Due Incorporation, Good Standing, and Qualification..................................  5
                    (b)    Corporate Authority..................................................................  5
                    (c)    Capital Stock........................................................................  6
                    (d)    Options, Warrants, and Rights........................................................  6
                    (e)    Subsidiaries.........................................................................  6
                    (f)    Financial Statements.................................................................  6
                    (g)    No Material Change...................................................................  6
                    (h)    Title to Assets and Properties.......................................................  7
                    (i)    Litigation...........................................................................  7
                    (j)    Rights and Licenses..................................................................  7
                    (k)    No Violation.........................................................................  7
                    (l)    Taxes................................................................................  7
</TABLE>
                                                    i
<PAGE>
<TABLE>
<S>                                                                                                              <C>
                    (m)    Accounts Receivable..................................................................  7
                    (n)    Contracts............................................................................  8
                    (o)    Compliance with Law and Other Regulations............................................  8
                    (p)    Insurance............................................................................  8
                    (q)    Articles, Bylaws, and Minute Books...................................................  8
                    (r)    Employees............................................................................  8
                    (s)    SEC Reports..........................................................................  8
                    (t)    Accuracy of Statements...............................................................  8
                    (u)    Status of Buyer Common Stock Being Issued............................................  9
         3.3        Survival of Representations and Warranties..................................................  9

SECTION 4
COVENANTS TO SELLER.............................................................................................  9
         4.1        Covenants of Seller.........................................................................  9
                    (a)    Complete Liquidation and Dissolution.................................................  9
                    (b)    Filing of Tax Returns................................................................  9
                    (c)    Dividends............................................................................  9
                    (d)    Change of Corporate Name.............................................................  9
         4.2        Further Assurances..........................................................................  9

SECTION 5
GENERAL......................................................................................................... 10
         5.1        Costs and Indemnity Against Finders......................................................... 10
         5.2        Controlling Law............................................................................. 10
         5.3        Notices..................................................................................... 10
         5.4        Binding Nature of Agreement; No Assignment.................................................. 10
         5.5        Entire Agreement............................................................................ 10
         5.6        Paragraph Headings.......................................................................... 10
         5.7        Counterparts................................................................................ 10
</TABLE>
                                       ii
<PAGE>
                            ASSET PURCHASE AGREEMENT


                  AGREEMENT   dated  as  of  November  7,  1996,   among  ACTION
PERFORMANCE  COMPANIES,  INC., an Arizona corporation  ("Buyer");  SPORTS IMAGE,
INC., a North Carolina corporation ("Seller"); SII ACQUISITION, INC., an Arizona
corporation  ("Designated  Subsidiary");  and R. DALE  EARNHARDT  and  TERESA H.
EARNHARDT (together "Shareholder").

                  Buyer  desires to  acquire,  and Seller  desires to  transfer,
substantially all of the assets, properties, rights, and goodwill of Seller upon
the terms and conditions set forth in this Agreement.

                  To facilitate the transactions  contemplated hereby, Buyer has
formed  Designated  Subsidiary,  which is a wholly owned subsidiary of Buyer and
has  not conducted any business  activities  prior to the date of this Agreement
(the "Closing Date"). Shareholder owns all the capital stock of Seller.

                  NOW,  THEREFORE,  in  consideration of the premises and of the
mutual covenants set forth herein, the parties agree as follows:

                                   SECTION 1
                               TRANSFER OF ASSETS

                  1.1 Purchase and Sale of Assets. Based upon and subject to the
representations,   warranties,   covenants,  agreements,  and  other  terms  and
conditions set forth in this Agreement, Seller hereby sells, conveys, transfers,
assigns, and delivers, and Designated Subsidiary hereby purchases, acquires, and
accepts, as provided herein, all of the assets, properties, rights, and goodwill
of Seller of every kind and description,  wherever located,  including,  without
limitation,  (a) all  assets  and  properties,  tangible  or  intangible,  real,
personal or mixed, (b) notes and accounts  receivables,  (c) computer equipment,
(d) office and warehouse equipment, (e) vehicles, (f) reserves, (g) prepayments,
(h) inventories,  (i) deposits, (j) bank accounts, (k) cash and securities,  (l)
claims and rights under contracts, agreements, leases, and commitments of Seller
of whatever nature  (including all agreements and contract  arrangements with R.
Dale Earnhardt),  (m) the name "Sports Image,  Inc., (n) all computer  programs,
data bases, records,  systems, and processes and all know how, information,  and
trade secrets relating thereto, and (o) all books and records of Seller relating
to Seller's  business.  The assets,  properties,  rights, and goodwill conveyed,
transferred,  assigned,  and delivered by Seller are sometimes herein called the
"Transferred  Assets" and shall include,  without limitation,  all of the assets
and  properties  shown on or  reflected  in the  Balance  Sheet of  Seller as at
September  30, 1996 (the "Base  Balance  Sheet")  and all assets and  properties
acquired by Seller after the date of the Base  Balance  Sheet and to the Closing
Date.  There is,  however,  excluded  from the  assets and  properties  sold and
purchased pursuant to this Agreement,  (i) any assets and properties disposed of
by Seller  since  September  30, 1996 in the ordinary  course of business,  (ii)
Seller's  corporate  franchises,  stock  record  books,  corporate  record books
containing the minutes of meetings of directors and shareholders, and such other
records  as  have  to  do  exclusively  with  Seller's   organization  or  stock
capitalization, and (iii) Seller's tax and employee records.

                  1.2 Assumption of Liabilities.  Designated  Subsidiary  hereby
assumes,  and Buyer shall cause  Designated  Subsidiary to pay or discharge when
due, all debts, obligations,  and liabilities of Seller reflected and accrued on
the Base  Balance  Sheet or  incurred  and  accrued  after  the date of the Base
Balance  Sheet  in  the  ordinary  course  of  business  and  all  other  debts,
obligations,  and  liabilities  of Seller  specifically  listed in the  Seller's
Disclosure Schedule described in Section 3.1; provided, however, that Designated
Subsidiary  does  not  assume,  and  Buyer  shall  have no  obligation  to cause
Designated Subsidiary to pay or discharge when due, any debts,  obligations,  or
liabilities  of Seller (a) that are in existence on the date of the Base Balance
Sheet and do not appear thereon or in the Seller's Disclosure Schedule, (b) that
arise under agreements and commitments that have not been assigned to Designated
Subsidiary pursuant to this Agreement, (c) the existence of which would conflict
with or  constitute  a breach  of any  representation,  warranty,  covenant,  or
agreement made by Seller in this  Agreement,  except to the extent  disclosed in
the Seller's  Disclosure  Schedule,  (d) that arise in connection with lawsuits,
which are not  reflected in the Base  Balance  Sheet or as described in Seller's
Disclosure  Schedule,  brought  against Seller based on any  circumstances  that
occurred on or prior to the Closing Date, (e) that arise by reason of or for any
default,  breach,  or penalty of or by Seller under any agreement or commitment,
which  are not  reflected  in the  Base  Balance  Sheet or as  described  in the
Seller's Disclosure Schedule,  (f) that related to any federal,  state, or local
income,
<PAGE>
sales, personal property, transfer, or other taxes, if any, which may be imposed
on Seller in connection with the transactions  contemplated by this Agreement or
the liquidation and dissolution of Seller,  or (g) that arise in connection with
negotiating the terms of this Agreement, effecting the transactions contemplated
by this Agreement,  and liquidating or dissolving Seller, including the fees and
expenses of Seller's  legal  counsel,  accountants,  and other  consultants  and
advisers.

                                    SECTION 2
                                 PURCHASE PRICE

                  2.1 Purchase  Price.  The purchase  price for the  Transferred
Assets  acquired  pursuant to Section  1.1, in  addition  to the  assumption  of
liabilities  pursuant  to  Section  1.2,  is  an  amount  equal  to  $30,000,000
consisting of (a) a promissory note of Buyer or Designated  Subsidiary ("Buyer's
Promissory  Note") in the  principal  amount of  $24,000,000  due and payable on
January 2, 1997 together with interest on the unpaid principal balance at a rate
of 8% per  annum,  plus  (b)  $6,000,000  in  shares  of  Common  Stock of Buyer
("Buyer's  Common  Stock")  valued at $14.875 per share,  less any  dividends or
other  distributions  to the shareholders of Seller paid between the date of the
Base Balance Sheet and the Closing Date that exceed the amount of  Shareholder's
tax obligation for Seller through October 31, 1996, which amount,  if any, shall
be deducted from the promissory note portion of the purchase price.

                  2.2 Allocation of Purchase Price.  Buyer and Seller agree that
the total  purchase  price  (including  liabilities  assumed) for the assets and
properties  purchased  pursuant to this  Agreement  shall be  allocated to those
assets and  properties  as set forth in Exhibit A as  prepared  by Buyer,  which
shall be attached to this Agreement within 60 days after the date hereof.  Buyer
and Seller agree that the allocation set forth in Exhibit A shall have been made
in accordance with the requirements of Section 1060 of the Internal Revenue Code
of  1986,  as  amended  and  any  applicable  Treasury  Regulations  promulgated
thereunder.  Buyer  and  Seller,  each at its own  expense,  also  agree to file
appropriate   forms  with  the  Internal   Revenue  Service  setting  forth  the
information  required to be furnished to the Internal Revenue Service by Section
1060 and the applicable Treasury  Regulations  thereunder.  In consideration for
agreeing to such allocation and the structure of the  transactions  contemplated
hereby,  Buyer shall cause  Designated  Subsidiary  to pay to or to the order of
Seller,  not later  than 90 days after the end of each year  during the  15-year
period  following the date of this  Agreement,  an amount equal to the lesser of
(a) 10% of the federal tax savings for such year  resulting  from tax deductible
good will relating to the transaction contemplated hereby or (b) $66,000.

                                    SECTION 3
                         REPRESENTATIONS AND WARRANTIES

                  3.1  Representations and Warranties of Seller and Shareholder.
Except as  otherwise  set forth in the  Seller  Disclosure  Schedule  heretofore
delivered  by Seller to and  acknowledged  as  received  by  Buyer,  Seller  and
Shareholder  jointly and severally represent and warrant to Buyer and Designated
Subsidiary as follows:

                           (a)   Due   Incorporation,    Good   Standing,    and
Qualification.  Seller is a corporation duly organized, validly existing, and in
good standing under the laws of the jurisdiction of its  incorporation  with all
requisite  corporate power and authority to own,  operate,  and lease its assets
and  properties and to carry on its business as now being  conducted.  Seller is
not  subject  to any  material  disability  by reason of the  failure to be duly
qualified as a foreign  corporation  for the transaction of business or to be in
good  standing  under  the  laws  of any  jurisdiction.  Seller  has  heretofore
delivered to Buyer a list setting forth, as of the date of this Agreement,  each
jurisdiction in which Seller is qualified to do business.

                           (b)  Corporate  Authority.  Seller has the  corporate
power  and  authority  to  enter  into  this  Agreement  and to  carry  out  the
transactions  contemplated  hereby.  The Board of Directors and  shareholders of
Seller have duly  authorized the execution,  delivery,  and  performance of this
Agreement. No other corporate proceedings on the part of Seller are necessary to
authorize  the  execution  and  delivery  by  Seller  of this  Agreement  or the
consummation by Seller of the transactions  contemplated  hereby. This Agreement
has been duly  executed and delivered by, and  constitutes a legal,  valid,  and
binding  agreement of, Seller and  Shareholder,  enforceable  against Seller and
Shareholder in accordance with its terms,  except that (i) such  enforcement may
be subject to
                                        2
<PAGE>
bankruptcy, insolvency, reorganization, moratorium, or other similar laws now or
hereafter  in effect  relating  to  creditors'  rights,  and (ii) the  remedy of
specific  performance and injunctive and other forms of equitable  relief may be
subject to equitable  defenses and to the  discretion  of the court before which
any proceeding therefore may be brought.

                           (c) Capital Stock. As of the date hereof,  Seller has
an  authorized  capital stock  consisting of 10,000,000  shares of Common Stock,
$.10 par value,  of which 500,000 shares are issued and  outstanding  and all of
which are owned by Shareholder,  free and clear of all claims,  liens,  charges,
and encumbrances.  All of the issued and outstanding  shares of capital stock of
Seller  have  been  validly  authorized  and  issued  and  are  fully  paid  and
nonassessable.

                           (d) Options,  Warrants,  and Rights.  Seller does not
have  outstanding  any  options,  warrants,  or other  rights  to  purchase,  or
securities  or  other  obligations  convertible  into or  exchangeable  for,  or
contracts,  commitments,  agreements,  arrangements, or understandings to issue,
any shares of its capital stock or other securities.

                           (e) Subsidiaries.  Seller has no subsidiaries. Seller
does not  own,  directly  or  indirectly,  any  capital  stock  or other  equity
securities of any corporation or have any direct or indirect equity or ownership
interest in any corporation or other business.

                           (f) Financial Statements. The Balance Sheet of Seller
as of December 31, 1995 and September 30, 1996, and the Statements of Income and
Retained Earnings and Cash Flows of Seller for the year ended December 31, 1995,
and the nine months  ended  September  30, 1996,  have been  compiled by Gregg &
Company,  P.A.,  certified public  accountants.  All of the foregoing  financial
statements  have been prepared in accordance  with standards  established by the
American  Institute of  Certified  Public  Accountants,  which were applied on a
consistent basis, are correct and complete,  and present fairly, in all material
respects,  the  consolidated  financial  position,  results of  operations,  and
changes in financial position of Seller as of their respective dates and for the
periods indicated.  Seller does not have any material liabilities or obligations
of a type that would be included in a balance sheet prepared in accordance  with
generally  accepted  accounting  principles,  whether  related to tax or non-tax
matters, accrued or contingent,  due or not yet due, liquidated or unliquidated,
or  otherwise,  except as and to the extent  disclosed  or reflected in the Base
Balance Sheet or Seller's  Disclosure Schedule or incurred since the date of the
Base Balance Sheet in the ordinary course of business.

                           (g) No Material  Change.  Since  September  30, 1996,
there has not been and there is not threatened  (i) any material  adverse change
in the business, assets,  properties,  financial condition, or operating results
of Seller,  (ii) any loss or damage (whether or not covered by insurance) to any
of the assets or properties of Seller,  which materially  affects or impairs its
ability to conduct its  business,  or (iii) any mortgage or pledge of any assets
or  properties  of Seller,  or any  indebtedness  incurred by Seller  other than
indebtedness,  not material in the aggregate, incurred in the ordinary course of
business.

                           (h)  Title  to   Properties.   Seller  has  good  and
marketable  title  to  all of its  real  and  personal  assets  and  properties,
including  all assets and  properties  reflected  in the Base  Balance  Sheet or
acquired  subsequent to September 30, 1996, except assets or properties disposed
of subsequent to that date in the ordinary  course of business.  Such assets and
properties  are  subject  to  no  mortgage,   indenture,  pledge,  lien,  claim,
encumbrance,  charge,  security  interest,  or title retention or other security
arrangement,  except for liens for the  payment  of  federal,  state,  and other
taxes, the payment of which is neither delinquent nor subject to penalties,  and
except  for other  liens  and  encumbrances  incidental  to the  conduct  of the
business of Seller or the ownership of its assets or properties,  which were not
incurred in connection  with the borrowing of money or the obtaining of advances
and  which do not in the  aggregate  materially  detract  from the  value of the
assets or  properties  of Seller or  materially  impair  the use  thereof in the
operation of its business,  except in each case as disclosed in the Base Balance
Sheet. All leases pursuant to which Seller leases any substantial amount of real
or personal property are valid and effective in accordance with their respective
terms.  Seller owns or has the right to use all assets and properties  necessary
to conduct its business as currently conducted.
                                        3
<PAGE>
                           (i)   Litigation.   There  are  no  actions,   suits,
proceedings,  or other  litigation  pending  or,  to the  knowledge  of  Seller,
threatened  against  Seller,  at law or in equity,  or before or by any federal,
state, municipal, or other governmental department,  commission,  board, bureau,
agency,  or  instrumentality  that,  if  determined  adversely to Seller,  would
individually or in the aggregate have a material adverse effect on the business,
assets,  properties,  operating results,  prospects, or condition,  financial or
otherwise, of Seller.

                           (j) Rights and Licenses. Seller is not subject to any
material  disability  or  liability  by reason of its  failure  to  possess  any
trademark, trademark right, trade name, trade name right, or license.

                           (k) No Violation.  The execution and delivery of this
Agreement and the consummation of the transactions  contemplated hereby will not
violate or result in a breach by Seller of, or  constitute a default  under,  or
conflict with, or cause any  acceleration of any obligation with respect to, (i)
any provision or restriction of any charter, bylaw, loan, indenture, or mortgage
of Seller,  or (ii) any provision or restriction of any lien,  lease  agreement,
contract,  instrument,  order, judgment, award, decree, ordinance, or regulation
or any  other  restriction  of any kind or  character  to which  any  assets  or
properties of Seller is subject or by which Seller is bound.

                           (l)  Taxes.  Seller  has  filed all  federal,  state,
foreign,  local,  and any other tax returns and reports required to be filed and
has paid in full all taxes and assessments,  if any, shown due thereon (together
with  all  interest,  penalties,   assessments,  and  deficiencies  assessed  in
connection  therewith  due  through the date  hereof).  All such tax returns are
accurate  and  complete  in all  material  respects.  No  claims  for  taxes  or
assessments  are  being  asserted  or  threatened  against  Seller.  Seller  has
furnished to Buyer a list of all tax returns  filed for it.  Seller has duly and
validly  filed  elections for S  corporation  status under the Internal  Revenue
Code; none of such elections have been revoked or terminated; and neither Seller
nor  any  shareholder  of  Seller  has  taken  any  action  that  would  cause a
termination of such S elections.

                           (m) Accounts  Receivable.  The accounts receivable of
Seller have been  acquired in the  ordinary  course of  business,  are valid and
enforceable, and are fully collectible,  subject to no known defenses, set-offs,
or counterclaims,  except to the extent of the reserve reflected in the books of
Seller or in such other amount that is not material in the aggregate.

                           (n) Contracts.  Seller is not a party to (i) any plan
or contract providing for bonuses, pensions, options, stock purchases,  deferred
compensation,  retirement  payments,  or  profit  sharing,  (ii) any  collective
bargaining or other contract or agreement with any labor union, (iii) any lease,
installment  purchase  agreement,  or other contract with respect to any real or
personal property used or proposed to be used in its operations,  excepting,  in
each case, items included within aggregate amounts disclosed or reflected in the
Base Balance Sheet, (iv) any employment  agreement or other similar  arrangement
not terminable by it upon 30 days or less notice without  penalty to it, (v) any
contract or agreement for the purchase of any commodity,  material, fixed asset,
or equipment in excess of $100,000,  (vi) any contract or agreement  creating an
obligation  of $100,000 or more,  (vii) any  contract or  agreement  that by its
terms does not terminate or is not  terminable by it upon 30 days or less notice
without penalty to it, (viii) any loan agreement,  indenture,  promissory  note,
conditional  sales  agreement,  or other similar type of  arrangement,  (ix) any
material  license  agreement,  or (x) any contract that may result in a material
loss  or  obligation  to it.  All  material  contracts,  agreements,  and  other
arrangements  to which Seller is a party are valid and enforceable in accordance
with their terms;  Seller and all other  parties to each of the  foregoing  have
performed all obligations  required to be performed to date;  neither Seller nor
any such other  party is in default or in arrears  under the terms of any of the
foregoing;  and no condition  exists or event has occurred that, with the giving
of  notice or lapse of time or both,  would  constitute  a default  under any of
them.

                           (o) Compliance with Law and Other Regulations. Seller
is not  subject  to or has been  threatened  with any  material  fine,  penalty,
liability,  or  disability  as the  result of its  failure  to  comply  with any
requirement  of  federal,  state,  local,  or foreign law or  regulation  or any
requirement of any governmental body or agency having  jurisdiction over it, the
conduct of its business,  the use of its assets and properties,  or any premises
occupied by it.
                                        4
<PAGE>
                           (p)  Insurance.  Seller  maintains  in full force and
effect insurance coverage on its assets, properties,  premises,  operations, and
personnel  in such  amounts  as Seller  deems  appropriate,  all as set forth on
Seller's Disclosure Schedule.

                           (q) Articles,  Bylaws,  and Minute Books.  Seller has
heretofore  delivered  to Buyer  true and  complete  copies of the  Articles  of
Incorporation  and Bylaws of Seller as currently in effect.  The minute books of
Seller contain complete and accurate records of all meetings and other corporate
actions held or taken by the Boards of Directors (or committees of the Boards of
Directors) and shareholders of Seller since its incorporation.

                           (r)  Employees.   Seller  has  never   maintained  or
contributed  to any "employee  benefit plan," as such term is defined in Section
3(3)  of the  Employee  Retirement  Income  Security  Act of  1974,  as  amended
("ERISA"),  including, without limitation, any stock option plan, stock purchase
plan, deferred compensation plan, or other similar employee benefit plan. Seller
never contributed to any "multi-employer  pension plan," as such term is defined
in Section 3(37)(A) of ERISA.

                           (s) Intent and Access. Seller is acquiring the shares
of Buyer's Common Stock and Buyer's Promissory Note without a view to the public
distribution  or  resale  in  violation  of  any  applicable  federal  or  state
securities  laws.  Seller and Shareholder  acknowledge that Buyer's Common Stock
and Buyer's Promissory Note are not registered under the Securities Act of 1933,
as amended or any state  securities  laws and  cannot be sold  publicly  without
registration  thereunder  or an  exemption  from such  registration.  Seller and
Shareholder  understand  that  certificates  for such  shares and such note will
contain a legend with respect to the  restrictions on transfer under federal and
applicable  state  securities  laws as well as the fact that the shares and note
are  "restricted  securities"  under such  federal  and state  laws.  Seller and
Shareholder  have been  furnished  with such  information,  both  financial  and
non-financial,  with respect to the operations, business, capital structure, and
financial  position of Buyer and its subsidiaries as they believe  necessary and
have been given the  opportunity  to ask  questions of and receive  answers from
Buyer  and  its  subsidiaries  and  their  officers  concerning  Buyer  and  its
subsidiaries.   Without   limiting  the   foregoing,   Seller  and   Shareholder
specifically  acknowledge the receipt of Buyer's Form 10-K Report for the fiscal
year ended September 30, 1996,  Buyer's Form 10-Q for the nine months ended June
30, 1996,  Buyer's  Proxy  Statement  dated July 29,  1996,  Buyer's 1996 Annual
Report  to   Shareholders,   and  Buyer's   Prospectus   dated  May  29,   1996.
Notwithstanding the foregoing, Seller shall have the right to transfer a portion
of the  Shares to Joe  Mattes,  David  Furr,  and Donald  Hawk,  each of whom is
familiar  with  the  transactions  contemplated  hereby  and  each of whom is an
"accredited  investor"  under  applicable  rules of the  Securities and Exchange
Commission.

                           (t) Accuracy of  Statements.  Neither this  Agreement
nor any statement,  list, certificate,  or other information furnished by Seller
to  Buyer  in  connection  with  this  Agreement  or  any  of  the  transactions
contemplated  hereby contains an untrue statement of a material fact or omits to
state a material  fact  necessary  to make the  statements  contained  herein or
therein, in light of circumstances in which they are made, not misleading.

                  3.2   Representations  and  Warranties  of  Buyer.  Except  as
otherwise set forth in the Buyer  Disclosure  Schedule  heretofore  delivered by
Buyer to Seller,  and except as disclosed in any  document  heretofore  filed by
Buyer with the Securities and Exchange Commission ("SEC"),  Buyer represents and
warrants to Seller as follows:

                           (a)   Due   Incorporation,    Good   Standing,    and
Qualification.  Buyer  and  each  of  its  subsidiaries  are  corporations  duly
organized,  validly  existing,  and in good  standing  under  the  laws of their
jurisdictions of incorporation with all requisite  corporate power and authority
to own,  operate,  and lease their assets and  properties  and to carry on their
business as now being  conducted.  Neither Buyer nor any of its  subsidiaries is
subject to any material disability by reason of the failure to be duly qualified
as a  foreign  corporation  for the  transaction  of  business  or to be in good
standing  under the laws of any  jurisdiction.  As used in this  Agreement  with
reference to Buyer, the term "subsidiaries" shall include all direct or indirect
subsidiaries of Buyer including Designated Subsidiary.

                           (b)  Corporate   Authority.   Buyer  and   Designated
Subsidiary  have the corporate  power and authority to enter into this Agreement
and carry out the transactions contemplated hereby. The Boards
                                        5
<PAGE>
of  Directors  of Buyer  and  Designated  Subsidiary  have duly  authorized  the
execution,  delivery,  and  performance of this  Agreement.  No other  corporate
proceedings on the part of Buyer or Designated  Subsidiary,  including a meeting
of Buyer's  shareholders,  are necessary to authorize the execution and delivery
by Buyer of this Agreement or the consummation by Buyer or Designated Subsidiary
of the transactions  contemplated  hereby. This Agreement has been duly executed
and delivered  by, and  constitutes a legal,  valid,  and binding  agreement of,
Buyer and Designated Subsidiary, enforceable against them in accordance with its
terms,   except  that  (i)  such  enforcement  may  be  subject  to  bankruptcy,
insolvency,  reorganization,  moratorium, or other similar laws now or hereafter
in effect  relating  to  creditors'  rights,  and (ii) the  remedy  of  specific
performance and injunctive and other forms of equitable relief may be subject to
equitable  defenses  and to  the  discretion  of  the  court  before  which  any
proceeding therefore may be brought.

                           (c) Capital Stock.  As of the date hereof,  Buyer has
authorized  capital stock consisting of 25,000,000  shares of Common Stock, $.01
par value, of which 12,669,769 shares are issued and outstanding,  and 5,000,000
shares of  Preferred  Stock,  no par  value,  of which no shares  are issued and
outstanding.  As of such  date,  1,044,553  shares of Buyer  Common  Stock  were
reserved  for  issuance  upon the  exercise  of  outstanding  stock  options and
warrants. All of the issued and outstanding shares of capital stock of Buyer and
each of its subsidiaries  have been validly  authorized and issued and are fully
paid and nonassessable.

                           (d) Options,  Warrants, and Rights. Neither Buyer nor
any of its subsidiaries has outstanding any options,  warrants,  or other rights
to purchase, or securities or other obligations convertible into or exchangeable
for, or contracts,  commitments,  agreements,  arrangements or understandings to
issue, any shares of their capital stock or other  securities,  other than those
referred to in Section 3.2(c).

                           (e) Subsidiaries.  The outstanding  shares of capital
stock of the subsidiaries of Buyer owned by Buyer or any of its subsidiaries are
owned free and clear of all claims, liens, charges, and encumbrances. Buyer does
not own, directly or indirectly, any capital stock or other equity securities of
any corporation or have any direct or indirect  equity or ownership  interest in
any corporation or other business.

                           (f) Financial  Statements.  The Consolidated  Balance
Sheets of Buyer and its  subsidiaries as of September 30, 1994 and September 30,
1995 and the Consolidated Statements of Operations,  the Consolidated Statements
of Shareholders' Equity, and the Consolidated  Statements of Cash Flows of Buyer
and its  subsidiaries  for the three years ended  September  30,  1995,  and all
related  schedules and notes to the  foregoing,  have been reported on by Arthur
Andersen LLP, independent public accountants, and the Consolidated Balance Sheet
of Buyer and its subsidiaries as of June 30, 1996 and the Consolidated Statement
of Operations,  the  Consolidated  Statement of  Shareholders'  Equity,  and the
Consolidated  Statement of Cash Flows of Buyer and its subsidiaries for the nine
months ended June 30, 1996 have been prepared by the Company without audit.  All
of the foregoing  financial  statements  have been  prepared in accordance  with
generally  accepted  accounting  principles,  which were applied on a consistent
basis  (except as  described  therein),  are correct and  complete,  and present
fairly, in all material respects, the financial position, results of operations,
and  changes of  financial  position of Buyer and its  subsidiaries  as of their
respective  dates and for the periods  indicated.  Neither  Buyer nor any of its
subsidiaries has any material liabilities or obligations of a type that would be
included in a balance  sheet  prepared in  accordance  with  generally  accepted
accounting  principles,  whether related to tax or non-tax  matters,  accrued or
contingent, due or not yet due, liquidated or unliquidated or otherwise,  except
as and to the extent disclosed or reflected in the Consolidated Balance Sheet of
Buyer and its subsidiaries as of June 30, 1996, or incurred since June 30, 1996,
in the ordinary course of business or as contemplated by this Agreement.

                           (g) No Material  Change.  Since June 30, 1996,  there
has not been and there is not threatened (i) any material  adverse change in the
business, assets, properties, financial condition, or operating results of Buyer
or its  subsidiaries  taken as a whole,  (ii) any loss or damage (whether or not
covered  by  insurance)  to any of the  assets  or  properties  of  Buyer or its
subsidiaries, which materially affects or impairs their ability to conduct their
business,  or (iii) any mortgage or pledge of any material  amount of the assets
or properties of Buyer or any of its subsidiaries,  or any indebtedness incurred
by Buyer or any of its subsidiaries,  other than  indebtedness,  not material in
the aggregate, incurred in the ordinary course of business.
                                        6
<PAGE>
                           (h) Title to  Assets  and  Properties.  Buyer and its
subsidiaries  have good and marketable title to all of their respective real and
personal assets and properties, including all assets and properties reflected in
the  Consolidated  Balance  Sheet of Buyer and its  subsidiaries  as of June 30,
1996,  or acquired  subsequent  to June 30, 1996,  except  assets or  properties
disposed of  subsequent  to that date in the ordinary  course of business.  Such
assets and  properties  are subject to no  mortgage,  indenture,  pledge,  lien,
claim,  encumbrance,  charge,  security  interest,  or title  retention or other
security  arrangement,  except for liens for the payment of federal,  state, and
other  taxes,  the  payment  of which  is  neither  delinquent  nor  subject  to
penalties, and except for other liens and encumbrances incidental to the conduct
of the business of Buyer and its  subsidiaries  or the ownership of their assets
or properties, which were not incurred in connection with the borrowing of money
or the  obtaining  of  advances,  and which do not in the  aggregate  materially
detract from the value of the assets or properties of Buyer and its subsidiaries
taken as a whole or materially  impair the use thereof in the operation of their
respective  businesses,  except in each case as  disclosed  in the  Consolidated
Balance Sheet as of June 30, 1996. All leases  pursuant to which Buyer or any of
its subsidiaries  lease any substantial  amount of real or personal property are
valid and effective in accordance with their respective terms. Buyer and each of
its  subsidiaries  own or have  the  right  to use  all  assets  and  properties
necessary to conduct their business as currently conducted.

                           (i)   Litigation.   There  are  no  actions,   suits,
proceedings,  or  other  litigation  pending  or,  to the  knowledge  of  Buyer,
threatened  against Buyer or any of its  subsidiaries,  at law or in equity,  or
before or by any federal, state,  municipal,  or other governmental  department,
commission,  board,  bureau,  agency,  or  instrumentality  that,  if determined
adversely to Buyer or its subsidiaries,  would  individually or in the aggregate
have a material adverse effect on the business,  assets,  properties,  operating
results,  prospects,  or  condition,  financial or  otherwise,  of Buyer and its
subsidiaries taken as a whole.

                           (j) Rights and Licenses. Neither Buyer nor any of its
subsidiaries is subject to any material disability or liability by reason of its
failure to possess any trademark, trademark right, trade name, trade name right,
or license.

                           (k) No Violation.  The execution and delivery of this
Agreement and the consummation of the transactions  contemplated hereby will not
violate  or  result  in a  breach  by Buyer or any of its  subsidiaries  of,  or
constitute a default under,  or conflict with, or cause any  acceleration of any
obligation  with respect to, (i) any  provision or  restriction  of any charter,
bylaw, loan, indenture, or mortgage of Buyer or any of its subsidiaries, or (ii)
any provision or restriction of any lien, lease agreement, contract, instrument,
order,  judgment,   award,  decree,   ordinance,  or  regulation  or  any  other
restriction  of any kind or character to which any assets or properties of Buyer
or  any  of  its  subsidiaries  is  subject  or by  which  Buyer  or  any of its
subsidiaries is bound.

                           (l) Taxes.  Buyer has duly filed in correct  form all
Tax Returns relating to the activities of Buyer and its subsidiaries required or
due to be  filed  (with  regard  to  applicable  extensions)  on or prior to the
Closing  Date.  All such Tax Returns are  accurate  and complete in all material
respects, and Buyer has paid or made provision for the payment of all Taxes that
have been incurred or are due or claimed to be due from it by federal, state, or
local taxing  authorities  for all periods ending on or before the Closing Date,
other than Taxes or other charges that are not delinquent or are being contested
in good faith and have not been finally  determined  and have been  disclosed to
Seller.  The amounts set up as reserves  for Taxes on the books of Buyer and its
subsidiaries are sufficient in the aggregate for the payment of all unpaid Taxes
(including any interest or penalties thereon), whether or not disputed, accrued,
or  applicable.  No  claims  for taxes or  assessments  are  being  asserted  or
threatened  against  Buyer  or any of its  subsidiaries.  For  purposes  of this
Agreement,  the term "Taxes" shall mean all taxes,  charges,  fees,  levies,  or
other  assessments,  including,  without  limitation,  income,  gross  receipts,
excise,  property,  sales,  transfer,  license,  payroll,  and franchise  taxes,
imposed  by the United  States,  or any state,  local or foreign  government  or
subdivision  or  agency  thereof  and  any  interest,   penalties  or  additions
attributable  thereto, and the term "Tax Return" shall mean any report,  return,
or other  information  required to be supplied to a taxing authority or required
by a taxing authority to be supplied to any other person.

                           (m) Accounts  Receivable.  The accounts receivable of
Buyer  and its  subsidiaries  have  been  acquired  in the  ordinary  course  of
business,  are valid and enforceable,  and are fully collectible,  subject to no
known defenses,  setoffs, or counterclaims,  except to the extent of the reserve
reflected  in the books of Buyer and its  subsidiaries  or in such other  amount
that is not material in the aggregate.
                                        7
<PAGE>
                           (n)   Contracts.   Neither   Buyer  nor  any  of  its
subsidiaries  is a party  to (i) any plan or  contract  providing  for  bonuses,
pensions, options, stock purchases, deferred compensation,  retirement payments,
or profit sharing, (ii) any collective bargaining or other contract or agreement
with any labor union, (iii) any lease,  installment purchase agreement, or other
contract  with respect to any real or personal  property  used or proposed to be
used in its operations excepting,  in each case, items included within aggregate
amounts  disclosed or reflected in the  Consolidated  Balance Sheet of Buyer and
its  subsidiaries  as of June 30, 1996,  (iv) any employment  agreement or other
similar  arrangement  not  terminable by it upon 30 days or less notice  without
penalty to it, (v) any contract or agreement for the purchase of any  commodity,
material,  fixed asset, or equipment in excess of $100,000, (vi) any contract or
agreement  creating an  obligation  of $100,000 or more,  (vii) any  contract or
agreement  that by its terms does not terminate or is not  terminable by it upon
30 days or less  notice  without  penalty  to it,  (viii)  any  loan  agreement,
indenture,  promissory note, conditional sales agreement,  or other similar type
of arrangement,  (ix) any material license  agreement,  or (x) any contract that
may result in a material  loss or  obligation  to it.  All  material  contracts,
agreements,  and other arrangements to which Buyer or any of its subsidiaries is
a party are valid and  enforceable in accordance  with their terms;  Buyer,  its
subsidiaries,  and all other parties to each of the foregoing have performed all
obligations  required to be performed  to date;  neither  Buyer,  nor any of its
subsidiaries,  nor any such other  party is in  default or in arrears  under the
terms of any of the  foregoing;  and no  condition  exists or event has occurred
that,  with the giving of notice or lapse of time or both,  would  constitute  a
default under any of them.

                           (o)  Compliance  with  Law  and  Other   Regulations.
Neither Buyer nor any of its  subsidiaries  is subject to or has been threatened
with any material fine, penalty,  liability,  or disability as the result of its
failure to comply with any requirement of federal,  state, local, or foreign law
or  regulation  or any  requirement  of any  governmental  body or agency having
jurisdiction  over it, the  conduct of its  business,  the use of its assets and
properties, or any premises occupied by it.

                           (p)  Insurance.  Buyer  and each of its  subsidiaries
maintains  in  full  force  and  effect  insurance  coverage  on  their  assets,
properties,  premises,  operations, and personnel in such amounts as Buyer deems
appropriate.

                           (q) Articles,  Bylaws,  and Minute  Books.  Buyer has
heretofore  delivered  to Seller  true and  complete  copies of the  Articles of
Incorporation  and Bylaws of Buyer and  Designated  Subsidiary  as  currently in
effect. The minute books of Buyer and Designated Subsidiary contain complete and
accurate  records of all meetings and other  corporate  actions held or taken by
the  Boards  of  Directors  (or  committees  of the  Boards  of  Directors)  and
shareholders  of Buyer and its  subsidiaries,  as the case may be,  since  their
respective incorporations.

                           (r)   Employees.   Neither   Buyer  nor  any  of  its
subsidiaries has ever maintained or contributed to any "employee  benefit plan,"
as such term is defined in Section 3(3) of ERISA, including, without limitation,
any stock option plan, stock purchase plan, deferred compensation plan, or other
similar employee  benefit plan,  other than Buyer's Stock Option Plans.  Neither
Buyer nor any of its subsidiaries  has ever  contributed to any  "multi-employer
pension plan," as such term is defined in Section 3(37)(A) of ERISA.

                           (s) SEC Reports.  Buyer's report on Form 10-K for the
fiscal  year ended  September  30,  1995 filed with the SEC and all  reports and
proxy statements filed by Buyer thereafter pursuant to Section 13(a) or 14(a) of
the Securities Exchange Act of 1934,  including Buyer's Form 10-Q Report for the
quarter ended June 30, 1996, do not contain a misstatement of a material fact or
omit to state a material fact required to be stated therein or necessary to make
the  statements  therein not  misleading  as of the time the document was filed.
Since the filing of such report on Form 10-K, no other report,  proxy statement,
or other  document  has been  required to be filed by Buyer  pursuant to Section
13(a) or 14(a) of the Securities Exchange Act of 1934 that has not been filed.

                           (t) Accuracy of  Statements.  Neither this  Agreement
nor any statement, list, certificate, or other information furnished by Buyer to
Seller in connection with this Agreement or any of the transactions contemplated
hereby  contains  an untrue  statement  of a  material  fact or omits to state a
material fact necessary to make the statements  contained herein or therein,  in
light of the circumstances in which they are made, not misleading.
                                        8
<PAGE>
                           (u) Status of Buyer  Common Stock Being  Issued.  The
shares of Buyer's  Common  Stock issued in partial  payment for the  Transferred
Assets are validly authorized and issued, fully paid, nonassessable,  authorized
for  trading on the Nasdaq  National  Market,  and free of  preemptive  or other
similar  rights,  but  subject to the resale  restrictions  required by Rule 144
promulgated pursuant to the Securities Act of 1933, as amended ("Rule 144").

                  3.3 Survival of  Representations  and Warranties.  Each of the
representations  and warranties  contained in this  Agreement  shall survive the
consummation of the transactions  contemplated by this Agreement irrespective of
any  investigations  or inquiries  made by any party or any  knowledge  that any
party  may  possess,  and  each  party  shall  be  entitled  to rely  upon  such
representations and warranties irrespective of any investigations, inquiries, or
knowledge.

                                    SECTION 4
                               COVENANTS TO SELLER

                  4.1 Covenants of Seller.  Seller further agrees,  unless Buyer
otherwise agrees in writing, subsequent to the Closing Date:

                           (a)  Complete  Liquidation  and  Dissolution.  Seller
shall  completely  liquidate and dissolve as promptly as  practicable  after the
Closing  Date,  and in  connection  therewith,  Seller shall  distribute  to its
shareholders  all of its assets and  properties  (including  the Buyer's  Common
Stock and Buyer's  Promissory  Note issued pursuant to Section 2.1) after paying
outstanding   obligations  and  liabilities  not  being  assumed  by  Designated
Subsidiary and providing  adequate  reserves so that Designated  Subsidiary will
have no  responsibilities  to Seller's creditors except as specifically  assumed
pursuant to Section 1.2.

                           (b) Filing of Tax Returns. As promptly as practicable
after  the  Closing  Date,  Seller  shall  file all  federal,  state,  and local
corporate  and income tax  returns for its last  fiscal  year and  covering  the
period from the end of its last fiscal year to the date of its  liquidation  and
dissolution.

                           (c) Dividends.  Nothing in this Agreement shall limit
the ability or right of Seller to declare or pay  dividends to its  shareholders
subsequent to the Closing Date.

                           (d) Change of Corporate  Name.  Seller shall promptly
change its  corporate  name to a name that does not  include  the words  "Sports
Image."

                  4.2 Further  Assurances.  From time to time,  on and after the
Closing  Date,  as and when  requested by Buyer or  Designated  Subsidiary,  the
proper officers and directors of Seller as of the Closing Date shall, for and on
behalf and in the name of Seller or  otherwise,  execute  and  deliver  all such
deeds, bills of sale, assignments, and other instruments and shall take or cause
to be taken such further or other actions as Buyer or Designated  Subsidiary may
deem  necessary or desirable in order to confirm of record or otherwise to Buyer
or  Designated  Subsidiary  title to and  possession  of all of the  Transferred
Assets and  otherwise  to carry out fully the  provisions  and  purposes of this
Agreement. In addition,  Seller shall give Buyer access to all records of Seller
not  purchased  hereunder,  and Buyer shall give Seller access to all records of
Buyer to the extent relevant to the transactions contemplated hereby.
                                       9
<PAGE>
                                    SECTION 5
                                     GENERAL

                  5.1 Costs and  Indemnity  Against  Finders.  Each party hereto
shall  be  responsible  for  its own  costs  and  expenses  in  negotiating  and
performing  this  Agreement and hereby  indemnifies  and holds the other parties
harmless  against any claim for  finders'  fees based on alleged  retention of a
finder by it.

                  5.2 Controlling Law. This Agreement and all questions relating
to its validity, interpretation,  performance, and enforcement shall be governed
by and  construed  in  accordance  with  the  laws  of  the  state  of  Arizona,
notwithstanding any Arizona or other conflict-of-law provisions to the contrary.

                  5.3  Notices.  All  notices,  requests,   demands,  and  other
communications  required or permitted  under this Agreement  shall be in writing
and shall be deemed to have been duly given,  made and received  when  delivered
against  receipt or when  deposited  in the United  States  mails,  first  class
postage prepaid, addressed as set forth below:

<TABLE>
<S>                                                           <C>
          If to Buyer or Designated Subsidiary:               If to Seller or Shareholder:

          2401 West First Street                              5301 West WT Harris Boulevard
          Tempe, Arizona  85281                               Charlotte, North Carolina  28269
          Attention:  Fred W. Wagenhals                       Attention:  R. Dale Earnhardt

          with a copy given in the manner                     with a copy given in the manner
          prescribed above, to:                               prescribed above, to:

          O'Connor, Cavanagh, Anderson,                       Gray, Layton, Drum, Kersh, Solomon,
            Killingsworth & Beshears, P.A.                      Sigmon & Furr, P.A.
          One East Camelback Road                             516 South New Hope Road
          Phoenix, Arizona  85012                             Gastonia, North Carolina  28053
          Attention:  Robert S. Kant, Esq.                    Attention:  David Furr, Esq.
</TABLE>

          Any party may alter the address to which  communications or copies are
to be sent by giving  notice to such  other  parties  of  change of  address  in
conformity with the provisions of this paragraph for the giving of notice.

          5.4 Binding Nature of Agreement;  No Assignment.  This Agreement shall
be  binding  upon and  inure to the  benefit  of the  parties  hereto  and their
respective  heirs,  successors,  and  assigns,  except that no party may assign,
delegate, or transfer its rights or obligations under this Agreement without the
prior written consent of the other parties hereto.  Any assignment,  delegation,
or transfer made in violation of this Section 5.4 shall be null and void.

          5.5 Entire Agreement. This Agreement contains the entire understanding
among  the  parties  hereto  with  respect  to the  subject  matter  hereof  and
supersedes   all   prior   and   contemporaneous   agreements,   understandings,
inducements,  and  conditions,  express or implied,  oral or written,  except as
herein  contained.  The express terms hereof control and supersede any course of
performance and/or usage of the trade inconsistent with any of the terms hereof.
This  Agreement  may not be modified or amended  other than by an  agreement  in
writing.

          5.6 Paragraph  Headings.  The paragraph headings in this Agreement are
for  convenience  only; they form no part of this Agreement and shall not affect
its interpretation.

          5.7  Counterparts.  This  Agreement  may be  executed  in two or  more
counterparts,  each of which shall be deemed to be an original, but all of which
shall constitute one and the same agreement.
                                       10
<PAGE>
          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.


                                              ACTION PERFORMANCE COMPANIES, INC.



                                              By:_______________________________
                                                      President


[Corporate Seal]                              By:_______________________________
                                                      Secretary




                                              SII ACQUISITION, INC.



                                              By:_______________________________
                                                      President


[Corporate Seal]                              By:_______________________________
                                                      Secretary




                                              SPORTS IMAGE, INC.



                                              By:_______________________________
                                                       President


[Corporate Seal]                              By:_______________________________
                                                       Secretary




                                              __________________________________
                                              R. Dale Earnhardt


                                              __________________________________
                                              Teresa H. Earnhardt
                                       11

                                 PROMISSORY NOTE

$24,000,000                                                     November 7, 1996

                  FOR  VALUE  RECEIVED,   SII  ACQUISITION,   INC.,  an  Arizona
corporation, its successors and assigns ("Maker"), hereby promises to pay to the
order of SPORTS IMAGE,  INC., a North Carolina  corporation or its successors or
assigns  ("Payee"),  at the  office  of  Payee,  located  at 5301 West WT Harris
Boulevard, Charlotte, North Carolina 28269, the principal amount of $24,000,000,
together with interest on the principal balance outstanding hereunder, from (and
including) the date hereof until (but not including) the date of payment, at the
interest  rate  specified  below,  in accordance  with the  following  terms and
conditions:

                  1.  Stated  Interest  Rate.  Except as  provided  in Section 3
below, the principal balance  outstanding  hereunder shall bear interest,  until
fully paid, at 8% per annum (the "Stated Interest Rate").

                  2. Default  Interest Rate. The Default  Interest Rate shall be
15% per annum.  The principal  balance  outstanding  hereunder from time to time
shall bear interest at the Default Interest Rate from the date of the occurrence
of an Event of Default (as hereinafter  defined)  hereunder until the earlier of
(a) the date on which the principal balance outstanding hereunder, together with
all accrued  interest and other amounts payable  hereunder,  is paid in full; or
(b) the date on which such Event of Default is timely cured.

                  3. Payments. This Note shall be payable as follows:

                           (a)  Interest.  Accrued  and unpaid  interest  at the
Stated Interest Rate or, to the extent  applicable,  the Default  Interest Rate,
shall be payable on the date set forth in  Subsection  3(b) below for payment of
the principal balance outstanding hereunder.

                           (b)  Principal.  The  principal  balance  outstanding
hereunder,  together  with  all  accrued  interest  and  other  amounts  payable
hereunder,  if not sooner paid as provided  herein,  shall be due and payable on
January 2, 1997.

                  4.  Application  and Place of Payments.  Payments  received by
Payee with respect to the indebtedness evidenced hereby shall be applied in such
order and manner as Payee in its sole and absolute  discretion may elect. Unless
Payee  otherwise  elects,  payments  received by Payee shall be applied first to
accrued and unpaid  interest,  next to the  principal  balance then  outstanding
hereunder,  and the remainder to  Additional  Sums (as  hereinafter  defined) or
other costs or added charges provided for in this Note. Payments hereunder shall
be made at the address for Payee first set forth above or at such other  address
as Payee may specify to Maker in writing.

                  5. Events of Default;  Acceleration. The occurrence of any one
or  more  of the  following  events  shall  constitute  an  "Event  of  Default"
hereunder,  and upon  such  Event  of  Default,  the  entire  principal  balance
outstanding  hereunder,  together  with all accrued  interest and other  amounts
payable  hereunder,  at the election of Payee,  shall become immediately due and
payable, without any notice to Maker:

                           (a)  Nonpayment  of  principal,  interest,  or  other
amounts when the same shall become due and payable hereunder, and Maker does not
cure such  failure to pay within  three days after the date such payment is due;
or

                           (b) The failure of Maker to comply with any provision
of this Note; or

                           (c) The  dissolution,  winding-up,  or termination of
the existence of Maker; or

                           (d) The  making  by  Maker of an  assignment  for the
benefit of its creditors; or

                           (e) The  appointment  of a receiver  for Maker or the
involuntary  filing  against Maker,  which is not stayed or dismissed  within 30
days of filing,  or the voluntary  filing by Maker of a petition or  application
for relief under federal bankruptcy law or any similar state or federal law.
<PAGE>
                           (f) An Event of Default  under the License  Agreement
of even date between Maker and R. Dale Earnhardt.

                  6. Contracted For Interest.

                           (a) Maker agrees to pay an effective  contracted  for
rate of  interest  equal to the rate of  interest  resulting  from all  interest
payable as provided in this Note, plus the additional rate of interest resulting
from the  Additional  Sums.  The  Additional  Sums  shall  consist  of all fees,
charges,  goods,  things in action,  or any other sums or things of value (other
than  interest  payable  as  provided  in this  Note)  paid or payable by Maker,
pursuant to this Note,  that may be deemed to be interest for the purpose of any
law of the state of North Carolina that may limit the maximum amount of interest
to be charged with  respect to this lending  transaction.  The  Additional  Sums
shall be deemed to be interest for the purposes of any such law only.

                           (b)  Maker   understands   and  believes   that  this
transaction  complies  with the  usury  laws of the  state  of  North  Carolina;
however,  if any interest or other charges in connection  with this  transaction
are ever  determined to exceed the maximum  amount  permitted by law, then Maker
agrees  that (i) the amount of  interest  or charges  payable  pursuant  to this
transaction  shall be reduced to the maximum  amount  permitted by law; and (ii)
any  excess  amount  previously  collected  from Maker in  connection  with this
transaction,  which  exceeded  the  maximum  amount  permitted  by law,  will be
credited  against the  principal  balance  then  outstanding  hereunder.  If the
outstanding principal balance hereunder has been paid in full, the excess amount
paid will be refunded to Maker.

                  7.  Costs of  Collection.  Maker  agrees  to pay all  costs of
collection,  including, without limitation, attorneys' fees, whether or not suit
is filed,  and all costs of suit and  preparation  for suit (whether at trial or
appellate  level),  in the event any payment of  principal,  interest,  or other
amount is not paid when due, or if at any time Payee should incur any attorneys'
fees in any proceeding under any federal bankruptcy law (or any similar state or
federal law) in connection with the obligations  evidenced  hereby. In the event
of any court  proceeding,  court costs and  attorneys'  fees shall be set by the
court and not by the jury and shall be  included  in any  judgment  obtained  by
Payee.

                  8. No  Waiver  by  Payee.  No  delay  or  failure  of Payee in
exercising any right hereunder shall affect such right,  nor shall any single or
partial exercise of any right preclude further exercise thereof.

                  9.  Governing  Law. This Note shall be construed in accordance
with and governed by the laws of the state of North  Carolina  without regard to
the choice of law rules of the state of North Carolina.

                  10. Time of  Essence.  Time is of the essence of this Note and
each and every provision hereof.

                  11. Conflicts;  Inconsistency. In the event of any conflict or
inconsistency  between the provisions of this Note and the provisions of any one
or more of the other documents executed in connection with this transaction, the
provisions  of this Note shall  govern and  control to the extent  necessary  to
resolve such conflict or inconsistency.

                  12. Amendments.  No amendment,  modification,  change, waiver,
release,  or discharge  hereof and hereunder shall be effective unless evidenced
by an instrument in writing and signed by the party against whom  enforcement is
sought.

                  13. Severability. The invalidity of any provision of this Note
or portion of a provision  shall not affect the validity of any other  provision
of this Note or the remaining portion of the applicable provision.

                  14.  Binding  Nature.  The  provisions  of this Note  shall be
binding  upon and inure to the  benefit of Maker and Payee and their  respective
heirs, personal representatives, successors, and assigns, as applicable.

                  15.  Notices.  All  notices,  requests,   demands,  and  other
communications  required  or  permitted  under this Note shall be in writing and
shall be deemed to have been duly given, made, and received when delivered
                                        2
<PAGE>
against  receipt,  upon  receipt of a  facsimile  transmission,  or upon  actual
receipt of  registered  or  certified  mail,  postage  prepaid,  return  receipt
requested, addressed as set forth below:

                           If to Maker:

                           2401 West First Street
                           Tempe, Arizona  85281
                           Attention:  Fred W. Wagenhals

                           with a copy:

                           O'Connor, Cavanagh, Anderson,
                             Killingsworth & Beshears, P.A.
                           Suite 1100
                           One East Camelback
                           Phoenix, Arizona 85012
                           Attention:  Robert S. Kant, Esq.

                           If to Payee:

                           5301 West WT Harris Boulevard
                           Charlotte, North Carolina  28269
                           Attention:  R. Dale Earnhardt

                           with a copy to:

                           Gray, Layton, Drum, Kersh, Solomon,
                             Sigmon & Furr, P.A.
                           516 South New Hope Road
                           Gastonia, North Carolina  28053
                           Attention:  David Furr, Esq.


Either party may alter the address to which  communications  or copies are to be
sent by  giving  notice  of such  change  of  address  in  conformity  with  the
provisions of this section for the giving of notice.

                  16. Construction. Maker and Payee participated in the drafting
of this Note, and this document was reviewed by the respective legal counsel for
Maker  and  Payee.  The  normal  rule of  construction  to the  effect  that any
ambiguities  are to be resolved  against the drafting party shall not be applied
to the interpretation of this Note. The language of this Note shall be construed
as  a  whole  according  to  its  fair  meaning.  The  word  "include(s)"  means
"include(s), without limitation," and the word "including" means "including, but
not limited to." No  inference in favor of, or against,  Maker or Payee shall be
drawn from the fact that one party has drafted any portion hereof.

                  17. Security  Agreement.  The rights and remedies of the Payee
of this Note and any instrument securing the Note shall be cumulative and may be
pursued singly or successively  pursuant to the Security Agreement securing this
Note in the sole discretion of Payee.  The failure to exercise any such right or
remedy  shall not be a waiver or release of such rights or remedies or the right
to exercise any of them at such other time.

                  IN WITNESS  WHEREOF,  Maker has  executed  this Note as of the
date first set forth above.

                                        SII ACQUISITION, INC.


                                        By:_____________________________________
                                        3
<PAGE>
                                   GUARANTEE
                                   ---------

         The undersigned,  Action Performance Companies, Inc., hereby guarantees
the performance  (including the payment  obligations) of SII  Acquisition,  Inc.
("Maker") under the $24.0 million promissory note of SII Acquisition, Inc. dated
November 7, 1996 payable to Sports Image,  Inc. The undersigned  agrees that the
term "maker" in the promissory note shall include the  undersigned  with respect
to any obligations, events of default, or similar matters set forth in the note.


                                              ACTION PERFORMANCE COMPANIES, INC.


                                              By:_______________________________

Dated: November 7, 1996

STATE OF NORTH CAROLINA       )
                              )
COUNTY OF MECKLENBURG         )


                               SECURITY AGREEMENT
                               ------------------

         Security  Agreement  between  SPORTS  IMAGE,  INC.,  a  North  Carolina
corporation  (herein referred to as "Secured  Party") and SII ACQUISITION,  INC.
(herein referred to as "Debtor").

                              W I T N E S S E T H:

         1.  Collateral.  The  collateral of this  Security  Agreement is all of
Debtor's  right,  title,  and  interest  in the assets,  properties,  rights and
goodwill  transferred  by Secured Party to Debtor  pursuant to an Asset Purchase
Agreement dated November 7, 1996 (the "Asset Purchase  Agreement") among Debtor,
Secured Party, and Dale and Teresa Earnhardt,  including but not limited to, (i)
all assets and properties, tangible or intangible, real, personal or mixed, (ii)
notes and  accounts  receivable;  (iii)  computer  equipment;  (iv)  office  and
warehouse  equipment;  (v) vehicles;  (vi) reserves;  (vii) prepayments;  (viii)
inventories;  (ix) deposits; (x) bank accounts; (xi) cash and securities;  (xii)
claims and rights under contracts,  agreements, licenses, and leases; (xiii) all
computer programs, data bases, records,  systems,  processes,  and all know how,
information,  and trade secrets relating thereto;  (xiv) the name "Sports Image"
and (xv) and all books and records;  together with any additions,  replacements,
proceeds, and proceeds of proceeds thereof (the "Collateral").

         2. Debtor's Obligations.

                  A.  Obligation to Pay. This Agreement  secures the payment and
performance of Debtor's  obligations  under the Promissory Note for the purchase
of such  Collateral  described  in paragraph 1 above  pursuant to this  Security
Agreement and in accordance with the terms of the Asset Purchase Agreement.  The
obligations to pay money as set forth herein and the  additional  obligations in
paragraph B below are hereinafter referred to as "Debtor's Obligations."

                  B. Additional Obligations.

                           (1)      Protection of Collateral.  The Collateral:

                                    (a)  Will be  used  or sold in the  ordinary
                                    course of business by Debtor unless  Secured
                                    Party  consents  in writing to another  use,
                                    and

                                    (b) Will not be misused or abused, wasted or
                                    allowed  to  deteriorate,   except  for  the
                                    ordinary wear and tear, and

                                    (c)  Will be  insured  until  this  Security
                                    Agreement is terminated under such insurance
                                    policies  and in  such  amounts  as  Secured
                                    Party may  reasonably  require and with said
                                    policies   indicating   insurance   proceeds
                                    payable to both Secured  Party and Debtor as
                                    their interests may appear.  In the event of
                                    a  loss,  the  Secured  Party  may,  at  its
                                    discretion,  use the  proceeds  therefrom to
                                    replace the Collateral or
<PAGE>
                                    apply said  proceeds  against  the  Debtor's
                                    obligation   arising  from  the  transaction
                                    contemplated herein.

                                    (d)  Will  be kept at  Debtor's  or  Secured
                                    Party's  present  business   location  where
                                    Secured  Party may inspect it at  reasonable
                                    times after 48 hours prior notice except for
                                    its temporary removal in connection with its
                                    ordinary  use  or  unless  Debtor   notifies
                                    secured  party in writing and Secured  Party
                                    consents   in  writing  in  advance  of  its
                                    removal to another location.

                           (2)      Protection of Security Interest.

                                    (a) The noninventory  Collateral will not be
                                    sold,   leased,    transferred,    conveyed,
                                    assigned, or otherwise disposed of except in
                                    the ordinary course (i.e.  obsolescence)  or
                                    be subject to any unpaid  charge,  including
                                    but  not  limited  to,  taxes,  assessments,
                                    governmental charges,  except liens in favor
                                    of Secured Party or to which the  Collateral
                                    was subject when  transferred to Debtor,  or
                                    to any subsequent  interest of a third party
                                    created or suffered by Debtor voluntarily or
                                    involuntarily,   unless  the  Secured  Party
                                    consents  in  advance  in  writing  to  such
                                    charge, transfer,  disposition or subsequent
                                    interest;

                                    (b) Debtor will sign and execute  along with
                                    Secured Party such  financing  statements or
                                    other  documents or procure such  documents,
                                    and pay all  reasonable  connected  costs as
                                    may be  reasonably  necessary  to protect or
                                    defend  title  and  the  security   interest
                                    created   under  this   Security   Agreement
                                    against  the  rights  or  interest  of third
                                    persons, and

                                    (c) Debtor will reimburse  Secured Party for
                                    reasonable  costs associated with any action
                                    to  remedy a  default  which  Secured  Party
                                    elects   pursuant   to  the  terms   hereof,
                                    including  but  not  limited  to  reasonable
                                    attorneys' fees, costs of retaking,  holding
                                    and  preparing  the   Collateral  for  sale,
                                    insurance,   and  such  other   expenses  as
                                    Secured  Party may  reasonably  incur in the
                                    liquidation   of   said   Collateral   in  a
                                    commercially  reasonable manner.  Should the
                                    proceeds from the sale of the  Collateral be
                                    insufficient to cover the obligations of the
                                    Debtor  and  the  costs   incurred  in  such
                                    liquidation,  the Debtor shall forthwith pay
                                    any  deficiency.  Should the  proceeds  from
                                    such  liquidation  exceed the liabilities of
                                    the Debtor,  then, in any event,  the Debtor
                                    shall  be  entitled  to  any  surplus  funds
                                    arising from said liquidation.

                                    (d) Debtor will give Secured  Party full and
                                    prompt  written notice of any default or any
                                    situation,  which would constitute a default
                                    but for a lapse of time.  Debtor  will  also
                                    serve Secured Party  promptly  notice of any
                                    legal,    condemnation,    forfeiture,    or
                                    foreclosure
                                        2
<PAGE>
                                    proceeding against or regarding said Debtor,
                                    its property or the Collateral.

         3. Default.  The occurrence of any of the following shall constitute an
event of default:

                  A. Any  representation  or warranty made herein shall,  at the
time made, be false or misleading in any material respect;

                  B.  Failure  to  pay  any  principal  or  interest  under  the
Promissory  Note when the same  shall be due and  payable  or within  three days
thereafter.

                  C. Debtor shall  voluntarily file a petition under the Federal
Bankruptcy  Act,  as such Act may from  time to time be  amended,  or under  any
similar  or  successor  Federal  statute  relating  to  bankruptcy,  insolvency,
arrangements  or  reorganizations,  or under any state  bankruptcy or insolvency
act, or file an answer in an  involuntary  proceeding  admitting  insolvency  or
inability to pay debts,  or if Debtor shall fail to obtain a vacation or stay or
voluntary   proceedings   brought  for  the  reorganization,   dissolution,   or
liquidation  of  Debtor,  or if Debtor  shall be  adjudged a  bankrupt,  or if a
trustee or  receiver  shall be  appointed  for Debtor or a  property,  or if the
property shall become subject to the jurisdiction of a Federal  bankruptcy court
or similar state court, or if Debtor shall make an assignment for the benefit of
Debtor's creditors,  or if there is an attachment,  execution, or other judicial
seizure of any portion of  Debtor's  assets and such  seizure is not  discharged
within thirty (30) days;

                  D.  Final  judgment  for the  payment  of money in  excess  of
$10,000  shall  be  rendered  against  the  Debtor,  and the same  shall  remain
undischarged and shall not have been  effectively  stayed for a period of thirty
(30) days.

         4. Secured Party's Rights and Remedies.

                  A. Secured  Party may assign this Security  Agreement  only if
the  indebtedness  under the Promissory Note is assigned  simultaneously  to the
same person or entity, and

                           (1)  If  Secured  Party  does  assign  this  Security
                           Agreement,  the  Assignee  shall  be  entitled,  upon
                           notifying  the  Debtor,  to  performance  of  all  of
                           Debtor's  obligations and agreements  hereunder,  and
                           Assignee  shall be  entitled to all of the rights and
                           remedies of Secured Party under this paragraph, and

                  B. Upon  Debtor's  default,  Secured  Party may  exercise  its
rights  of  enforcement  under  the  Uniform  Commercial  Code in force in North
Carolina at the date of this Security Agreement.

         5. Rights and  Remedies of Debtor.  Debtor shall have all of the rights
and  remedies  before or after  default  provided  in  Article 9 of the  Uniform
Commercial  Code in  force  in  North  Carolina  at the  date  of this  Security
Agreement.  Debtor shall not, however, assign any and all of its interest in the
Security Agreement without the prior written consent of the Secured Party, which
consent shall not be unreasonably withheld.
                                        3
<PAGE>
         6. Additional Agreements and Affirmations.

                  A.       Debtor Agrees and Affirms.

                           (1) That information  supplied and statements made by
                           it in the  negotiation  of the  purchase  and sale of
                           Collateral  and any  financial  or  credit  statement
                           prepared  by it or on its behalf or  application  for
                           credit prior to this Security  Agreement are true and
                           accurate, and

                           (2) That the address of Debtor's place of business is
                           that appearing below.

                           (3)  That  the  Secured  Party  shall  have  a  valid
                           security interest in the Collateral.

                  B.       Mutual Agreements.

                           (1)  "Debtor"  and  "Secured  Party"  as used in this
                           Security  Agreement include the heirs,  executors and
                           administrators,   successors   or  assigns  of  those
                           parties.

                           (2)  Except  as  herein  otherwise  provided  the law
                           governing this Secured  Transaction  shall be that of
                           the State of North  Carolina  in force at the date of
                           this Security Agreement.

                           (3)  Neither  failure  or  delay  on the  part of the
                           Secured  Party nor  partial  exercise  of any  power,
                           right  or  privilege   granted   hereunder  shall  be
                           construed  as a waiver  of the same  power,  right or
                           privilege held by the Secured  Party.  This Agreement
                           shall not be  modified  except by written  consent of
                           the parties  hereto.  Debtor hereby waives protest of
                           all instruments  included or evidencing any liability
                           by  the  Debtor,   and  any  and  all  other  demands
                           whatsoever,  whether or not relating  specifically to
                           such instruments.

                           (4) If any part,  term or condition of this Agreement
                           shall be  determined  by the Court to be  invalid  or
                           unenforceable,   all  other  provisions  nevertheless
                           shall  remain  valid  and  effective  as  it  is  the
                           intention of the parties that each  provision  hereof
                           is being agreed upon separately.

                           (5) This  Agreement  may not be changed or terminated
                           orally. Any attempt to change, terminate or waive any
                           provision  hereof shall not be binding unless reduced
                           to writing and  executed by the parties  against whom
                           the  same  is  sought  to be  enforced.  All  notices
                           required by the provisions of this Agreement shall be
                           delivered  to the parties by certified  mail,  return
                           receipt  requested,  at the  addresses  as set  forth
                           below,  or such other  addresses  as the  parties may
                           hereafter designate:

                                        4
<PAGE>
                           To Secured Party:  Sports Image, Inc.
                                              Attn: Dale Earnhardt
                                              1675 Coddle Creek Highway
                                              Mooresville, North Carolina  2815

                           With a copy to:    David M. Furr, Esq.
                                              Gray, Layton, Drum, Kersh,
                                                Solomon, Sigmon & Furr, P.A.
                                              P.O. Box 2636
                                              516 South New Hope Road
                                              Gastonia, North Carolina  28053

                           To Debtor:         Action Performance Companies, Inc.
                                              SSI Acquisition, Inc.
                                              Attn: Fred Wagenhals
                                              2401 West First Street
                                              Tempe, Arizona 85281

                           With a copy to:    Robert S. Kant, Esq.
                                              O'Connor, Cavanagh, Anderson,
                                                Killingsworth & Beshears
                                              One East Camelback Road
                                              Suite 1100
                                              Phoenix, Arizona  85012

         IN WITNESS  WHEREOF,  the undersigned  have caused this Agreement to be
executed as of the 7th day of November, 1996.

                                              SPORTS IMAGE, INC.



                                              By:_______________________________
                                              Title:____________________________


                                              SSI ACQUISITION, INC.


                                              By:_______________________________
                                              Title:____________________________
                                        5

                             REGISTRATION AGREEMENT

         REGISTRATION  AGREEMENT  dated as of  November  7, 1996,  among  ACTION
PERFORMANCE  COMPANIES,  INC., an Arizona  corporation (the  "Company");  SPORTS
IMAGE,  INC., a North Carolina  corporation  ("SII");  and R. DALE EARNHARDT and
TERESA H. EARNHARDT (together "Earnhardt") who own all the capital stock of SII.
(SII and Earnhardt are referred to as the "Holders.")

                                   WITNESSETH

         The Company acquired  substantially  all of the assets of SII under the
terms of an Asset  Purchase  Agreement of even date. The  consideration  for the
assets of SII included  shares of Company's  Common  Stock (the  "Shares").  The
Shares are  "restricted  securities" as defined in Rule 144 under the Securities
Act of 1933, as amended. As a result, there are substantial  restrictions on the
ability of the Holders to sell the Shares in the absence of  registration  under
the  Securities Act of 1933 and applicable  state  securities  laws. In order to
enable the  Holders  to sell all or a portion of the  Shares,  the  Company  has
agreed to the terms of this Agreement.

         NOW THEREFORE,  in  consideration  of the premises,  and other good and
valuable  consideration,  the receipt,  adequacy,  and  sufficiency of which are
hereby acknowledged by the parties, the parties hereby agree as follows:

1.       REGISTRATION

         1.1 Definitions.  As used in this Agreement,  the following terms shall
have the following meanings:

                  (a) The term  "Act"  means  the  Securities  Act of  1933,  as
amended.

                  (b) The term "Blackout  Period" means any period (A) beginning
on the date on which the Company  notifies  the Holders (as defined  below) that
(i) the Board of  Directors  of the Company,  in its good faith  judgement,  has
determined that there are material developments with respect to the Company such
that it would be seriously  detrimental to the Company and its  shareholders  to
utilize a registration statement pursuant to Sections 1.2 or 1.3 below; (ii) the
Board of Directors of the Company,  in its good faith  judgment,  has determined
that financial statements with respect to the Company,  which may be required to
utilize a  registration  statement  pursuant to Sections  1.2 or 1.3 below,  are
unavailable;  or (iii) the Company has  notified  the Holders that it intends to
file a registration  statement for a Subsequent  Financing within 30 days of the
mailing of such notice in accordance with Section 2.3 hereof,  and (B) ending on
the date (1) with respect to clause (i) above,  as soon as  practicable  but not
more than 30 days after the date on which the  Company  notifies  the Holders of
the Board of Directors' determination; (2) with respect to clause (ii) above, as
soon as financial statements  sufficient to permit Company to file or permit the
utilization of a registration statement under the Act have become available; and
(3) with respect to clause (iii) above,  90 days after the effective date of the
registration statement for the Subsequent Financing.

                  (c) The term  "Holders"  means those persons  owning or having
the right to acquire Registrable Securities (as defined below).

                  (d) The term "Maximum  Includable  Securities"  shall mean the
maximum number of shares of each type or class of the Company's  securities that
a  managing  or  principal  underwriter,  in  its  good  faith  judgment,  deems
practicable  to offer  and sell at that time in a firm  commitment  underwritten
offering without  materially and adversely  affecting the marketability or price
of the securities of the Company to be offered. When more than one type or class
of the Company's  securities are to be included in a registration,  the managing
or principal  underwriter of the offering shall  designate the maximum number of
each such type or class of securities that is included in the Maximum Includable
Securities.
<PAGE>
                  (e) The  term  "register,"  "registered,"  and  "registration"
refer  to a  registration  effected  by  preparing  and  filing  a  registration
statement or similar document in compliance with the Act, and the declaration or
ordering of effectiveness of such registration statement or document.

                  (f) The term  "Registrable  Security"  shall  refer to (i) the
Shares,  and (ii) any shares of Common Stock or other securities of Company that
may subsequently be issued or issuable with respect to the Shares as a result of
a  stock  split  or  dividend  or  any  sale,  transfer,  assignment,  or  other
transaction  by the Company or a Holder  involving the Shares and any securities
into  which  the  Shares  may  thereafter  be  changed  as a result  of  merger,
consolidation,  recapitalization, or otherwise. As to any particular Registrable
Securities,  such securities  will cease to be Registrable  Securities when they
have been distributed to the public pursuant to an offering registered under the
Act or  sold  to the  public  through  a  broker,  dealer,  or  market-maker  in
compliance with Rule 144 under the Act.

                  (g) "SEC" means the Securities and Exchange Commission.

                  (h) The term  "Subsequent  Financing" means an offering of the
Company's  Common Stock or other  securities  convertible  or  exercisable  into
shares of the  Company's  Common  Stock  within 36 months after the date of this
Agreement.

         1.2      Demand Registration Rights.

                  (a) If the Company shall receive at any time a written request
from  the  Holders  (the   "Initiating   Holders")  of  Shares   requesting  the
registration of Registrable  Securities,  then the Company shall, within 10 days
of the receipt  thereof,  give written notice of such request to all Holders and
shall,  subject  to the  limitations  of  Section  1.2(b),  effect  as  soon  as
practicable the  registration  under the Act of all Registrable  Securities that
the  Holders  request  to be  registered  within 60 days of the  mailing of such
notice by the Company in  accordance  with the notice  provisions of Section 2.3
hereof.

                  (b)  Notwithstanding  the  foregoing,  if  the  Company  shall
furnish to Holders requesting a registration  statement pursuant to this Section
1.2 a certificate signed by the President of the Company stating that a Blackout
Period is in effect,  the  Company  shall  have the right to defer  such  filing
during the term of such Blackout Period.

                  (c) If the Holders give written notice requesting registration
of their Registrable Securities pursuant to this Section 1.2, and if the Company
at that time is not eligible to register its securities on Form S-3, the Company
shall  prepare and file a  registration  statement  on Form S-1 or S-2 (or other
appropriate  form  for  the  general  registration  of  securities)  as  may  be
appropriate  in  accordance  with the  terms  and  conditions  set forth in this
Section 1.2.

                  (d) The Company may  propose to include  Additional  Shares of
Common  Stock or other  securities  to be sold by the  Company  and/or  by other
holders of Common Stock or other securities in any registration  statement to be
filed  pursuant to this Section 1.2. The Holders  shall have the right to reduce
the number of  Additional  Shares  requested  to be  registered  by the  Company
pursuant to this Section 1.2(c)  (including,  if necessary,  to zero) if, in the
good faith opinion of the  underwriter or  underwriters  of such  offering,  the
inclusion of such Additional  Shares would  materially and adversely  affect the
marketability  or price  of the  Registrable  Securities  to be  offered  by the
Holders in such registration.

                  (e) The  Company  shall be  obligated  to effect only one such
registration pursuant to this Section 1.2.
                                        2
<PAGE>
                  (f) The Holders shall have the right to select the underwriter
or  underwriters,  subject to the approval of the Company,  which approval shall
not be unreasonably  withheld,  that will undertake the sale and distribution of
the Shares to be included in a registration statement filed under the provisions
of this Section 1.2.

         1.3      Piggy-Back Registration Rights.

                  (a) Except as provided in Section  1.3(e),  if at any time the
Company  proposes  to  file  on  its  behalf  and/or  on  behalf  of  any of its
securityholders a registration  statement under the Act on Form S-1, S-2, or S-3
(or any other appropriate form for the general  registration of securities) with
respect to any of its capital stock or other securities,  the Company shall give
each  Holder  written  notice at least 20 days before the filing with the SEC of
such  registration   statement.  If  any  Holder  desires  to  have  Registrable
Securities  registered pursuant to this Section 1.3, such Holder shall so advise
the  Company in writing  within 15 days after the date of mailing of such notice
from the Company.  The Company shall thereupon include in such filing the number
of Registrable Securities for which registration is so requested, subject to its
right to reduce the number of Registrable  Securities as  hereinafter  provided,
and shall use its best  efforts  to  effect  registration  under the Act of such
Registrable Securities.  Notwithstanding the foregoing, the Company shall not be
required to provide notice of filing of a registration  statement and to include
therein any Registrable Securities if the proposed registration is

                           (i) a registration of stock options, stock purchases,
or compensation or incentive plans, or of securities issued or issuable pursuant
to any  such  plan,  or a  dividend  reinvestment  plan on Form  S-8,  or  other
comparable form then in effect; or

                           (ii) a  registration  of  securities  proposed  to be
issued in exchange for securities or assets of, or in connection  with, a merger
or consolidation with another corporation.

                  (b)  In  the  event  the   offering  in  which  any   Holder's
Registrable  Securities are to be included pursuant to this Section 1.3 is to be
underwritten,  the Company shall furnish the Holders with a written statement of
the managing or principal underwriter as to the Maximum Includable Securities as
soon as practicable  after the  expiration of the 15-day period  provided for in
Section  1.3(a).  If the total number of  securities  proposed to be included in
such registration  statement is in excess of the Maximum Includable  Securities,
the number of securities to be included within the coverage of such registration
statement shall be reduced to the Maximum Includable Securities as follows:

                           (i) no  reduction  shall  be  made in the  number  of
shares of capital stock or other  securities to be registered for the account of
the Company; and

                           (ii) the number of  Registrable  Securities and other
securities that may be included in the registration,  if any, shall be allocated
among the Holders of Registrable Securities and holders of other securities (the
"Other Holders")  requesting  inclusion on a pro rata basis,  with the number of
each  type or class of  securities  of each  Holder  and  Other  Holder  thereof
included in the registration to be that number determined by multiplying (A) the
total  number  of  such  type or  class  of  security  included  in the  Maximum
Includable  Securities  less (B) the number of such type or class of security to
be registered  for the account of the Company,  by a fraction,  the numerator of
which  will be the  total  number of such  type or class of  security  that such
Holder or Other  Holder  owns,  and the  denominator  of which will be the total
number of such type or class of security  owned by all Holders and Other Holders
that  have  requested  inclusion  of  such  type or  class  of  security  in the
registration.

                  (c) The  Company  shall,  in its sole  discretion,  select the
underwriter  or  underwriters,  if any,  that  are to  undertake  the  sale  and
distribution  of the  Registrable  Securities  to be included in a  registration
statement filed under the provisions of this Section 1.3.
                                        3
<PAGE>
                  (d) At  such  time  that  the  Company  intends  to  effect  a
Subsequent  Financing,  it shall  notify the  Holders  of such  intent and shall
designate the proposed offering as a Subsequent Financing.  Except to the extent
that the Company,  in its sole  discretion,  may otherwise  permit,  the Holders
shall have no right to have any Registrable  Securities  registered  pursuant to
this Section 1.3 in any Subsequent Financing.

                  (e) The right to registration  provided in this Section 1.3 is
in addition  to and not in lieu of the demand  registration  rights  provided in
Section 1.2. The provisions of this Section 1.3 shall not apply, however, to any
Holders requesting  registration pursuant to this Section 1.3 that are or may be
free, at the time, to sell within the next 90-day period all of the  Registrable
Securities with respect to which such  registration  was requested in accordance
with Rule 144 (or any similar rule or regulation) under the Act.

         1.4 Obligations of the Company.  Whenever required under Section 1.2 or
Section  1.3 to effect  the  registration  of any  Registrable  Securities,  the
Company shall, as expeditiously as reasonably possible:

                  (a) Prepare and file with the SEC a registration  statement on
such form as the Company  deems  appropriate  with  respect to such  Registrable
Securities  and use its best  efforts to cause such  registration  statement  to
become  effective.  With respect to  registration  statements  filed pursuant to
Section 1.2 or Section 1.3 hereof, upon the request of the Holders of a majority
of the Registrable Securities registered thereunder, the Company shall keep such
registration  statement  effective for up to 180 days, or such shorter period as
is reasonably required to dispose of all securities covered by such registration
statement,  provided that the Company shall keep a registration  statement filed
pursuant  to Section  1.2  effective  for an  additional  90 days if  reasonably
required to dispose of all securities covered by such registration statement.

                  (b) Notify the Holders  promptly after it has received  notice
of the time  when  such  registration  statement  has  become  effective  or any
supplement to any prospectus  forming a part of such registration  statement has
been filed.

                  (c) Prepare  and file with the SEC,  and  promptly  notify the
Holders of the filing of, such amendments and  supplements to such  registration
statement and the prospectus used in connection with such registration statement
as may be necessary to comply with the provisions of the Act with respect to the
disposition of all securities covered by such registration statement.

                  (d) Advise each Holder  promptly after it has received  notice
or  obtained  knowledge  thereof  of the  issuance  of any stop order by the SEC
suspending  the  effectiveness  of  any  such  registration   statement  or  the
initiation or  threatening  of any  proceeding for that purpose and promptly use
its best  efforts to  prevent  the  issuance  of any stop order or to obtain its
withdrawal if such stop order should be issued.

                  (e)  Furnish  to the  Holders  such  numbers  of  copies  of a
prospectus,   including  a  preliminary  prospectus,   in  conformity  with  the
requirements of the Act, and such other documents as they may reasonably request
in order to facilitate the disposition of Registrable Securities owned by them.

                  (f)  Use  its  best   efforts  to  register  and  qualify  the
securities covered by such registration statement under such other securities or
Blue Sky laws of such  jurisdictions  as shall be  reasonably  requested  by the
Holders, provided that the Company shall not be required in connection therewith
or as a condition  thereto to qualify to do business,  to file a general consent
to service of process,  or to become subject to tax liability in any such states
or  jurisdictions,  or to agree to any  restrictions  as to the  conduct  of its
business in the ordinary course thereof.

                  (g) In the event of any underwritten  public  offering,  enter
into and perform its obligations under an underwriting  agreement,  in usual and
customary  form, with the managing  underwriter of such offering,  together with
each Holder participating in such underwritten  offering, as provided in Section
1.5(c).
                                        4
<PAGE>
                  (h)  Prepare  and  promptly  file with the SEC,  and  promptly
notify  such  Holders  of the filing of, any  amendment  or  supplement  to such
registration  statement  or  prospectus  as  may be  necessary  to  correct  any
statements  or  omissions  if, at the time when a  prospectus  relating  to such
securities is required to be delivered  under the Act, any event has occurred as
the  result of which any such  prospectus  must be amended in order that it does
not make any untrue  statement  of a  material  fact or omit to state a material
fact necessary to make the statements  therein, in light of the circumstances in
which they were made, not misleading.

                  (i) In case any of such  Holders  or any  underwriter  for any
such Holders is required to deliver a prospectus  at a time when the  prospectus
then in effect  may no  longer be used  under  the Act,  prepare  promptly  upon
request such  amendment or  amendments to such  registration  statement and such
prospectus as may be necessary to permit compliance with the requirements of the
Act.

                  (j) If any of the  Registrable  Securities  are then listed on
any securities  exchange or the Nasdaq Stock Market,  the Company will cause all
such Registrable  Securities covered by such registration statement to be listed
on such exchange or the Nasdaq Stock Market.

         1.5  Obligations of Holders.  It shall be a condition  precedent to the
obligations  of the Company to take any action  pursuant to this  Agreement that
each of the selling Holders shall:

                  (a)  Furnish  to  the  Company  such   information   regarding
themselves, the Registrable Securities held by them, the intended method of sale
or other  disposition  of such  securities  if the  registration  is pursuant to
Section  1.2, the identity of and  compensation  to be paid to any  underwriters
proposed to be employed in connection with such sale or other disposition if the
registration  is  pursuant to Section  1.2,  and such other  information  as may
reasonably  be  required  to  effect  the  registration  of  their   Registrable
Securities.

                  (b) Notify the Company, at any time when a prospectus relating
to Registrable  Securities covered by a registration statement is required to be
delivered  under the Act,  of the  happening  of any event with  respect to such
selling Holder as a result of which the prospectus included in such registration
statement, as then in effect, includes an untrue statement of a material fact or
omits to state a material  fact  required to be stated  therein or  necessary to
make the  statements  therein not  misleading in the light of the  circumstances
then existing.

                  (c) In the event of any  underwritten  public  offering,  each
Holder  participating  in such  underwriting  shall  enter into and  perform its
obligations under the underwriting agreement for such offering, and if requested
to do so by the  underwriters  managing such  offering,  each Holder shall enter
into a customary holdback agreement.

         1.6 Expenses of Demand Registration. The Company shall bear and pay all
expenses incurred in connection with  registrations,  filings, or qualifications
pursuant to Section 1.2 (other than underwriting  discounts and commissions with
respect to Registrable Securities included in such registration and any fees and
costs of the  Holders'  legal  counsel or other  advisors),  including  (without
limitation) all registration,  filing, and qualification fees, Blue Sky fees and
expenses,  printers' and accounting fees,  costs of listing on Nasdaq,  costs of
furnishing such copies of each preliminary  prospectus,  final  prospectus,  and
amendments  thereto  as  each  Holder  may  reasonably  request,  and  fees  and
disbursements of counsel for the Company;  provided,  however,  that the Company
shall not be required to pay for any  expenses  of any  registration  proceeding
begun  pursuant  to Section  1.2 if the  registration  request  is  subsequently
withdrawn  at the  request  of the  Holders  of a  majority  of the  Registrable
Securities to be  registered  (in which case the Holders  participating  in such
offering  and  favoring  such  withdrawal  shall bear such  expenses);  provided
further, however, that if such registration request has been withdrawn by virtue
of a material  adverse  change in the condition,  business,  or prospects of the
Company  from that known to the Holders at the time of their  request,  then the
Holders shall not be required to pay any of such expenses and shall retain their
rights pursuant Section 1.2.
                                        5
<PAGE>
         1.7 Expenses of Piggy-Back Registration. The Company shall bear and pay
all  expenses  incurred  in  connection  with  any   registration,   filing,  or
qualification   of   Registrable   Securities   with  respect  to  each  of  the
registrations  pursuant to Section 1.3 (other than  underwriting  discounts  and
commissions with respect to Registrable Securities included in such registration
and any fees  and  costs  of the  Holders'  legal  counsel  or other  advisors),
including (without limitation) all registration, filing, and qualification fees,
Blue Sky fees and expenses,  printers' and accounting  fees, costs of listing on
Nasdaq,  costs of furnishing such copies of each preliminary  prospectus,  final
prospectus,  and amendments thereto as each Holder may reasonably  request,  and
fees disbursements of counsel for the Company.

         1.8  Indemnification.  In the  event  any  Registrable  Securities  are
included in a registration statement under this Agreement:

                  (a) The Company will  indemnify and hold harmless each Holder,
the officers and directors of each Holder,  any  underwriter  (as defined in the
Act) for such  Holder and each  person,  if any,  who  controls  such  Holder or
underwriter  within the  meaning of the Act or the  Securities  Exchange  Act of
1934,  as amended  (the "1934 Act"),  against any losses,  claims,  damages,  or
liabilities  (joint or  several)  to which  such  person or  persons  may become
subject under the Act, the 1934 Act, or other  federal or state law,  insofar as
such losses,  claims,  damages,  or liabilities (or actions in respect  thereof)
arise out of or are based upon any of the following  statements,  omissions,  or
violations  (collectively  a "Violation"):  (i) any untrue  statement or alleged
untrue  statement of a material fact  contained in any  registration  statement,
including any preliminary  prospectus or final prospectus  contained  therein or
any amendments or supplements  thereto, or (ii) the omission or alleged omission
to state therein a material  fact required to be stated  therein or necessary to
make the statements therein not misleading,  and the Company will reimburse each
such Holder,  officer or director,  underwriter,  or controlling  person for any
legal or other  expenses  reasonably  incurred  by such  person  or  persons  in
connection  with  investigating  or  defending  any such  loss,  claim,  damage,
liability, or action; provided,  however, that the indemnity agreement contained
in this Section 1.8(a) shall not apply to amounts paid in settlement of any such
loss, claim, damage, liability, or action if such settlement is effected without
the  consent of the  Company,  nor shall the Company be liable in any such loss,
claim,  damage,  liability,  or action to the extent that it arises out of or is
based upon (i) a Violation  that occurs in reliance upon and in conformity  with
written  information  furnished  expressly  for  use  in  connection  with  such
registration by such Holder,  underwriter,  or controlling  person,  or (ii) the
failure of such Holder,  underwriter, or controlling person to deliver a copy of
the registration  statement or the prospectus,  or any amendments or supplements
thereto, after the Company has furnished such person with a sufficient number of
copies of the same.

                  (b) Each selling  Holder will  indemnify and hold harmless the
Company,  each of its  officers  and  directors,  and each  person,  if any, who
controls  the Company  within the meaning of the Act,  any  underwriter  and any
other Holder  selling  securities in such  registration  statement or any of its
directors  or  officers  or any person who  controls  such  Holder,  against any
losses, claims,  damages, or liabilities (joint or several) to which the Company
or any such officer, director, controlling person, or underwriter or controlling
person may become  subject,  under the Act,  the 1934 Act,  or other  federal or
state law, insofar as such losses,  claims,  damages, or liabilities (or actions
in respect  thereto) arise out of or are based upon any Violation,  in each case
to the extent (and only to the extent)  that such  Violation  occurs in reliance
upon  and in  conformity  with  written  information  furnished  by such  Holder
expressly for use in  connection  with such  registration;  and each such Holder
will reimburse any legal or other expenses reasonably incurred by the Company or
any such officer,  director,  controlling  person,  underwriter  or  controlling
person,  other Holder,  officer,  director,  or controlling person in connection
with  investigating or defending any such loss,  claim,  damage,  liability,  or
action;  provided,  however,  that the  indemnity  agreement  contained  in this
Section  1.8(b) shall not apply to amounts paid in  settlement of any such loss,
claim, damage,  liability,  or action if such settlement is effected without the
consent  of  the  Holder.   Notwithstanding  anything  to  the  contrary  herein
contained,  a Holder's  indemnity  obligation,  in such  person's  capacity as a
Holder,  shall be limited to the net  proceeds  received by such Holder from the
offering out of which the indemnity obligation arises.
                                        6
<PAGE>
                  (c) Promptly after receipt by an indemnified  party under this
Section  1.8  of  notice  of  the  commencement  of any  action  (including  any
governmental action), such indemnified party will, if a claim in respect thereof
is to be made against any indemnifying  party under this Section 1.8, deliver to
the  indemnifying  party a written  notice of the  commencement  thereof and the
indemnifying  party shall have the right to  participate  in, and, to the extent
the indemnifying  party so desires,  jointly with any other  indemnifying  party
similarly  noticed,   to  assume  the  defense  thereof  with  counsel  mutually
satisfactory to the parties; provided,  however, that an indemnified party shall
have the right to retain its own counsel,  with the fees and expenses to be paid
by the  indemnified  party,  except that such fees and expenses shall be paid by
the  indemnifying  party  if  representation  of such  indemnified  party by the
counsel retained by the indemnifying  party would be inappropriate due to actual
or potential  differing  interests  between such indemnified party and any other
party  represented  by such counsel in such  proceeding.  The failure to deliver
written  notice  to the  indemnifying  party  within  a  reasonable  time of the
commencement  of any such action,  if  prejudicial to its ability to defend such
action,   shall  relieve  such  indemnifying  party  of  any  liability  to  the
indemnified party under this Section 1.8, but the omission so to deliver written
notice to the  indemnifying  party will not relieve it of any liability  that it
may have to any indemnified party otherwise than under this Section 1.8.

                  (d) The indemnification  provided by this Section 1.8 shall be
a continuing  right to  indemnification  and shall survive the  registration and
sale  of any of the  Registrable  Securities  hereunder  and the  expiration  or
termination of this Agreement.

         1.9  Reports  Under  Securities  Exchange  Act of 1934.  With a view to
making  available to the Holders the benefits of Rule 144 promulgated  under the
Act, the Company agrees to use its best efforts to:

                  (a) make and keep public information available, as those terms
are understood and defined in Rule 144;

                  (b) file with the SEC in a timely manner all reports and other
documents required of the Company under the Act and the 1934 Act; and

                  (c)  furnish to any  Holder,  as long as the  Holder  owns any
Registrable  Securities,  forthwith upon request (i) a written  statement by the
Company that it has complied  with the reporting  requirements  of Rule 144, the
Act, and the 1934 Act, (ii) a copy of the most recent annual or quarterly report
of the Company and such other reports and documents so filed by the Company, and
(iii) such other  information  as may be  reasonably  requested  in availing any
Holder of any rule or regulation of the SEC that permits the selling of any such
securities without registration or pursuant to such form.

         1.10  Amendment  and Waiver.  Any  amendment or waiver of any provision
under  this  Agreement  may be  effected  only with the  written  consent of the
Company  and the Holders of at least a majority  of the  Registrable  Securities
then outstanding.

         1.11 Remedies. The parties hereto acknowledge and agree that the breach
of any part of this  Agreement  may  cause  irreparable  harm and that  monetary
damages alone may be  inadequate.  The parties hereto  therefore  agree that any
party shall be entitled to injunctive  relief or such other applicable remedy as
a court of competent jurisdiction may provide.  Nothing contained herein will be
construed to limit any party's right to any remedies at law,  including recovery
of damages for breach of any part of this Agreement.

2.       MISCELLANEOUS

         2.1  Notification  for  Benefit of  Holders.  In the event that (i) the
Company is  actively  pursuing  the  preparation  and  filing of a  registration
statement  for an  underwritten  offering  in which it may be  possible  for the
Holders to participate  pursuant to Section 1.3 of this Agreement,  and (ii) the
Holders are not actively pursuing an offering or selling Registrable  Securities
pursuant to an offering at that time, the Company shall promptly notify
                                        7
<PAGE>
the Holders of such  activity.  Upon receipt of such notice,  the Holders  shall
cease any sales of Registrable Securities pursuant to any registration statement
or otherwise until the earlier of (a) 90 days after receipt of such notice;  (b)
two trading days after the Company files such registration statement or publicly
announces  its  intention to file such  registration  statement  (subject to the
restrictions on any such sales provided for elsewhere in this Agreement); or (c)
the Company  notifies  the Holder that it no longer is  actively  pursuing  such
underwritten  offering.  The Company  shall  promptly  notify the Holders of any
changes in its plans for or active pursuit of such underwritten offering.

         2.2 Controlling  Law. This Agreement and all questions  relating to its
validity, interpretation,  performance and enforcement, shall be governed by and
construed in accordance  with the laws of the state of Arizona,  notwithstanding
any Arizona or other conflict-of-law provisions to the contrary.

         2.3 Notices. All notices,  requests,  demands, and other communications
required  or  permitted  under this  Agreement  shall be in writing and shall be
deemed to have been duly  given,  made,  and  received  when  delivered  against
receipt,  upon receipt of a facsimile  transmission,  or upon actual  receipt of
registered  or  certified  mail,  postage  prepaid,  return  receipt  requested,
addressed as set forth below:

                  (a)      If to the Company:

                           2401 West First Street
                           Phoenix, Arizona  85281
                           Attention:  Fred W. Wagenhals
                           Phone:  (602) 894-0100
                           Facsimile:  (602) 967-1403

                           with a copy given in the manner
                           prescribed above, to:

                           O'Connor, Cavanagh, Anderson,
                             Killingsworth & Beshears, P.A.
                           One East Camelback Road
                           Phoenix, Arizona  85012
                           Attention:  Robert S. Kant, Esq.
                           Phone:  (602) 263-2606
                           Facsimile:  (602) 263-2900

                  (b)      If to any Holder:

                           5301 West WT Harris Boulevard
                           Charlotte, North Carolina  28269
                           Attention:  R. Dale Earnhardt
                           Phone:  (704) 599-8100
                           Facsimile:  (704) 599-8126
                                        8
<PAGE>
                           with a copy given in the manner
                           prescribed above, to:

                           Gray, Layton, Drum, Kersh, Solomon,
                             Sigmon & Furr, P.A.
                           516 South New Hope Road
                           Gastonia, North Carolina  28053
                           Attention:  David M. Furr, Esq.
                           Phone:  (704) 865-4400
                           Facsimile:  (704) 866-8010


                  Any party may alter the  address  to which  communications  or
copies  are to be sent by  giving  notice  of such  change  to each of the other
parties  hereto in  conformity  with the  provisions  of this  paragraph for the
giving of notice.

         2.4 Binding Nature of Agreement.  This Agreement  shall be binding upon
and inure to the  benefit  of the  parties  hereto and their  respective  heirs,
personal representatives, successors, and assigns.

         2.5 Entire Agreement.  This Agreement contains the entire agreement and
understanding among the parties hereto with respect to the subject matter hereof
and supersedes  all prior and  contemporaneous  agreements  and  understandings,
inducements or conditions, express or implied, oral or written, except as herein
contained.  The  express  terms  hereof  control  and  supersede  any  course of
performance and/or usage of the trade inconsistent with any of the terms hereof.
This  Agreement  may not be modified or amended  other than by an  agreement  in
writing.

         2.6 Section  Headings.  The section  headings in this Agreement are for
convenience  only;  they form no part of this Agreement and shall not affect its
interpretation.

         2.7  Gender.  Words used  herein,  regardless  of the number and gender
specifically  used,  shall be deemed and  construed to include any other number,
singular or plural, and any other gender, masculine,  feminine or neuter, as the
context requires.

         2.8 Indulgences,  Not Waivers. Neither the failure nor any delay on the
part of a party to exercise any right,  remedy,  power,  or privilege under this
Agreement  shall  operate as a waiver  thereof,  nor shall any single or partial
exercise of any right, remedy, power, or privilege preclude any other or further
exercise of the same or any other right, remedy, power, or privilege,  nor shall
any  waiver of any  right,  remedy,  power,  or  privilege  with  respect to any
occurrence be construed as a waiver of such right,  remedy,  power, or privilege
with respect to any other occurrence.  No waiver shall be effective unless it is
in writing and is signed by the party asserted to have granted such waiver.

         2.9 Execution in  Counterparts.  This  Agreement may be executed in any
number of  counterparts,  each of which  shall be deemed  to be an  original  as
against  any party  whose  signature  appears  thereon,  and all of which  shall
together  constitute one and the same  instrument.  This Agreement  shall become
binding when one or more  counterparts  hereof,  individually or taken together,
shall  bear  the  signatures  of all  of the  parties  reflected  hereon  as the
signatories.  Any photographic or xerographic  copy of this Agreement,  with all
signatures  reproduced  on one  or  more  sets  of  signature  pages,  shall  be
considered  for  all  purposes  as of it were an  executed  counterpart  of this
Agreement.

         2.10  Provisions  Separable.  The  provisions  of  this  Agreement  are
independent and separable from each other, and no provision shall be affected or
rendered  invalid or unenforceable by virtue of the fact that for any reason any
other or others of them may be invalid or unenforceable in whole or in part.
                                        9
<PAGE>
         2.11 Number of Days.  In  computing  the number of days for purposes of
this Agreement,  all days shall be counted,  including  Saturdays,  Sundays, and
holidays; provided, however, that if the final day of any time period falls on a
Saturday,  Sunday, or holiday, then the final day shall be deemed to be the next
day which is not a Saturday, Sunday, or holiday.

         IN WITNESS  WHEREOF,  the undersigned has executed this Agreement as of
the date and year first above written.


                                              ACTION PERFORMANCE COMPANIES, INC.



                                              By:_______________________________


                                              SPORTS IMAGE, INC.



                                              By:_______________________________




                                              __________________________________
                                              R. Dale Earnhardt


                                              __________________________________
                                              Teresa H. Earnhardt
                                       10

                                                                         11/6/96
                                LICENSE AGREEMENT

         License Agreement entered into as of the 7th day of November, 1996 (the
"Effective  Date") among SII Acquisition,  Inc. ("SII or Licensee"),  an Arizona
corporation, that plans to change its corporate name to Sports Image, Inc.; Dale
Earnhardt, an individual,  on behalf of himself and on behalf of Dale Earnhardt,
Inc., a North  Carolina  corporation  (together  "Earnhardt or  Licensor");  and
Action Performance Companies, Inc., an Arizona corporation ("APC").

I.       DEFINITIONS:

         A.  "Likeness  of Dale  Earnhardt  or  Earnhardt"  shall mean the name,
signature,  copyrights and trademarks (including,  without limitation, those set
forth on Schedule A attached),  image or likeness of Dale Earnhardt  relating to
his personal  motorsports  racing;  and to the extent Earnhardt has the right to
grant a license,  the likeness of his car(s) and its/their  numbers,  his racing
colors, and his sponsor's,  owner's or car  manufacturer's  name and trademarks,
also relating to his personal motorsports racing.

         B. "Personal  endorsement  contracts"  means contracts for the personal
services of Dale Earnhardt to promote the sales of products or services.

         C.  "Motorsports   Racing  Products"  means  all  products   utilizing,
embodying or  incorporating  the Likeness of Dale  Earnhardt in connection  with
motorsports racing,  including but not limited to racing collectibles,  die cast
products, souvenirs, apparel, and accessories.

         D. "Licensable Products" means all Motorsports Racing Products that are
the same or  similar to those  products  advertised  or sold by SII and/or  APC,
except the following:  (1) those products endorsed by Earnhardt  pursuant to the
personal  endorsement  contracts;  and (2) those  products  that are the subject
matter of the contracts listed on Schedule B, attached.

         E.  "Licensed  Products"  means  Licensable  Products  of which SII has
exercised  its right of first refusal  granted in this  Agreement or listed as a
current channel of distribution in Schedule B. Licensed  Products do not include
products  purchased  by SII from third  parties  licensed  directly or otherwise
authorized by Earnhardt.

         F. "Adjusted  Gross Revenues" means the revenue derived by SII from the
sale of Licensed  Products  represented by the quantity of each Licensed Product
sold or otherwise  distributed by SII  multiplied by its wholesale  sales price,
exclusive of any  government  assessments  imposed as taxes or  otherwise,  less
returns actually refunded.

II.      LICENSE:

         A. GRANT OF LICENSE:  Earnhardt hereby grants to SII the right of first
refusal to make,  have made, use, sell, or otherwise  distribute  throughout the
world  (hereafter  "Market")  Licensable  Products  bearing the Likeness of Dale
Earnhardt.
<PAGE>
         B.  TERM:  The  term of this  Agreement  shall  be 15  years  from  the
Effective Date and shall continue from year to year thereafter  until terminated
by either party upon 60 days prior written notice.

         C. EXERCISE OF RIGHT:  SII hereby  exercises its right of first refusal
to Market the Licensable  Products  currently  Marketed by Sports Image,  Inc. a
North  Carolina  corporation  ("SII-NC")  as well as those  Licensable  Products
listed in Schedule C, attached.

         D.  NON-COMPETITION:  If SII exercises its right of first refusal as to
any Licensable Product,  Earnhardt will not Market or permit any other person or
entity to Market through the then current channels of distribution of SII and/or
APC or  their  successors,  the  Likeness  of  Dale  Earnhardt  for use on or in
connection with the same or similar product.

         E.  NOTIFICATION  OF NEW  PRODUCTS:  Earnhardt  agrees to inform SII in
writing  of any new  Licensable  Product  that  Earnhardt  becomes  aware of and
approves  for  marketing  within 15 days  after  approving  such new  Licensable
Product for marketing. SII shall have 15 days after receipt in writing of notice
from Earnhardt in which to inform Earnhardt in writing of its intent to exercise
its right of first refusal.

         F. THIRD PARTY  LICENSES:  If SII does not  exercise its right of first
refusal with respect to a Licensable Product,  Earnhardt shall have the right to
license third parties to Market the product,  provided  however,  that Earnhardt
will  require  the third  party to agree to sell the  Licensable  Product to SII
and/or APC or their  successors  at a price not  greater  than the lowest  price
offered  by  the  third  party  to  similarly  situated  purchasers  of  similar
quantities of the product.

III.     QUALITY CONTROL:

         A.  APPROVAL  RIGHTS:  SII will  present to  Earnhardt  or  Earnhardt's
designee, with adequate advance notice, for approval, sample designs, prototypes
or  other  representations  of all new  Licensable  Products  and  the  proposed
distribution  channels.  Approval by Earnhardt or Earnhardt's designee shall not
unreasonably be withheld or delayed.

         B.  QUALITY  AND  APPEARANCE:  SII agrees  that all  Licensed  Products
Marketed by it will be of high  quality and of such style and  appearance  as to
enhance  the  prestige  and the  goodwill  represented  by the  Likeness of Dale
Earnhardt. Earnhardt reserves the right to inspect any and all Licensed Products
Marketed by SII bearing any registered  trademarks  for quality and  appearance.
SII agrees that if Earnhardt rejects any Licensable Products for failing to meet
reasonable quality standards,  those products will not be distributed unless and
until they can be made to comply.

IV.      COPYRIGHTS AND TRADEMARKS:

         A.  OWNERSHIP:  Licensee  recognizes  the unique  value of the Licensed
Products,  the likeness of Dale Earnhardt and the goodwill and secondary meaning
associated  therewith  in the minds of the public.  Licensee  acknowledges  that
Licensee's use of the Licensed Products
                                        2
<PAGE>
or the  likeness  of Dale  Earnhardt  shall  not  confer or imply a grant of any
right,  title or interest in or to the Licensed  Products,  the likeness of Dale
Earnhardt,  or any goodwill associated therewith,  and that the ownership of all
copyright,  trademark,  service mark, trade name, design patent, trade dress and
all other rights in or derived from the Licensed Products,  the likeness of Dale
Earnhardt and any articles,  photographs,  logos, adoptions, artwork, packaging,
test,  advertising,  promotional  and other  materials,  and all  works  derived
therefrom,  of any kind or nature  whatsoever  whether  now  known or  hereafter
devised  (whether  or  not  developed  by or  for  Licensee)  and  all  goodwill
pertaining thereto (collectively, "Proprietary Material(s)" shall be, and at all
times shall  remain,  the  property of  Licensor;  provided,  however,  that the
definition of Proprietary  Materials does not include any of the actual Licensed
Products.

         B.  TRADEMARKS  DEVELOPED  BY  LICENSEE:  If Licensee  develops any new
trademark,  service mark,  trade name or trade dress for use on or in connection
with the  Licensed  Products,  Licensee  shall  present  to  Licensor a full and
complete  trademark  search  report and opinion  letter from  trademark  counsel
attesting to the  availability  of the  trademark,  service mark,  trade name or
trade dress along with  Licensee's  request for approval of use thereof on or in
connection the Licensed Products.  Upon approval by Licensor, the new trademark,
service mark, trade name or trade dress shall become Licensed  Product.  Without
Licensor's approval,  no new trademark,  service mark, trade name or trade dress
shall be used by Licensee in connection with any Licensed Products.

         C. WORKS MADE FOR HIRE:  Licensee  shall  insure  that all  Proprietary
material are "works made for hire" within the meaning of the U.S.  Copyright Act
of 1976, as amended. All Proprietary Materials,  shall be prepared by Licensee's
employees under Licensee's sole supervision, responsibility,  direction, control
and  monetary  obligation,  within the  course  and scope of each such  person's
employment  by  Licensee.  If third  parties who are not  employees  of Licensee
contribute to the creation of any  Proprietary  Material,  Licensee shall obtain
from each such third party, prior to commencement of work, a complete, absolute,
irrevocable  and  unconditional  written  assignment,   in  form  and  substance
satisfactory  to  Licensor,  by which  all  right,  title  and  interest  in the
applicable Proprietary Materials (including,  but not limited to, all copyrights
and rights under copyright),  throughout the universe in perpetuity, whether now
known or hereafter devised, shall vest in Licensor irrevocably,  exclusively and
unconditionally. Nothing contained herein or otherwise shall, or shall be deemed
to construed to, convey to Licensee any right, title or interest in or to any of
the Proprietary Materials.

         D.  DELIVERY OF  PROPRIETARY  MATERIALS  TO  LICENSOR:  Promptly at the
expiration or sooner  termination  of the Term set forth in Section  II(B),  and
from time to time as Licensor may elect,  Licensee shall deliver to Licensor all
originals or duplicates  (cost for  duplication  to be borne by Licensee) of all
Proprietary  Materials,  whether supplied by Licensor or created by or on behalf
of Licensee.

         E.  COPYRIGHT AND  TRADEMARK  NOTICES:  As a material  condition to the
continuation of this Agreement,  Licensee shall comply fully with all applicable
trademark,  copyright and other proprietary rights notice requirements,  and any
other  notices  which  Licensor  from  time  to time  may  require.  Subject  to
Licensor's approval of the content,  size and placement thereof,  Licensee shall
have the right to place its own copyright and trademark notices
                                        3
<PAGE>
on any materials it owns or creates hereunder which are separate and apart from,
and not related to, the Licensable Product or any Proprietary Material.

         F.  PROTECTION OF COPYRIGHTS,  TRADEMARKS AND GOODWILL:  Licensee shall
procure, maintain, defend and enforce Licensor's rights in the Licensed Products
and Proprietary Material; and Licensor hereby grants to Licensee the right to do
so  to  the  maximum  extent  legally   permissible.   Licensee  shall  execute,
acknowledge  and  deliver,  and shall  cause to be  executed,  acknowledged  and
delivered,  to Licensor all additional  documents and  instruments  Licensor may
require (including, but not limited to, those necessary or appropriate to record
Licensee  as a  registered  user  of  any  trademarks  or  to  cancel  any  such
recordation),  each in form and substance  satisfactory to Licensor. If Licensee
fails to execute,  acknowledge or deliver any such document or instrument, or to
cause any such document or instrument to be delivered,  Licensee hereby appoints
Licensor as its attorney-in-fact to do any of the foregoing on Licensee's behalf
and in Licensee's  name,  and Licensee  acknowledges  that such  appointment  is
coupled with an interest and is irrevocable with full powers of substitution and
delegation.  Licensor  makes  no  representation  or  warranty  that  copyright,
trademark or any other  protection has been or will be secured or maintained for
any  of  the  Licensable  Product.   Licensee  shall  prosecute  absolutely  all
infringement  claims or litigation to be brought against third parties involving
or affecting  the Licensed  Products,  and Licensor may join Licensee as a party
thereto at Licensor's sole cost and expense.

V.       INDEMNIFICATION:

         A. Licensee shall defend, indemnify and hold harmless Licensor, and its
officers,  shareholders,   directors,  employees,  partners,  agents  and  other
representatives,    and   their   respective   successors,   assigns,   parents,
subsidiaries,  affiliates, partners, heirs, executors, trustees,  administrators
and other  representatives,  and all other parties  associated with the Licensed
Products,  from and  against  any and all claims,  liabilities,  losses,  costs,
damages and expenses (including reasonable attorneys' fees) arising out of or in
connection  with Licensee's acts or omissions in connection with this Agreement,
the Licensed Products including, but not limited to, any defect (whether obvious
or hidden and whether or not present in any sample  approved by  Licensor)  in a
Licensed  Product or arising from  personal  injury or any  infringement  of any
rights of anyone in connection  with the  manufacture,  advertising,  promotion,
sale,  possession  or use of Licensed  Product or any failure to comply with any
applicable laws, treaties, regulations or standards (collectively, "Law(s)").

         B. Licensor  shall defend,  indemnify and hold harmless  Licensee,  its
officers,  shareholders,   directors,  employees,  partners,  agents  and  other
representatives,    and   their   respective   successors,   assigns,   parents,
subsidiaries,  affiliates, partners, heirs, executors, trustees,  administrators
and other  representatives,  and all other parties  associated with the Licensed
Products for, from and against any and all claims,  liabilities,  laches, costs,
damages and expenses (including reasonably attorneys' fees) arising out of or in
connection  with Licensor's acts or omissions in connection with this Agreement,
with  respect  to  Licensor's  ownership  or right to use the  Likeness  of Dale
Earnhardt or any failure to comply with any applicable Laws.
                                        4
<PAGE>
VI.      PRODUCT LIABILITY AND GENERAL LIABILITY INSURANCE:

         A.  INSURANCE:  Licensee,  at its sole cost,  will obtain and  maintain
throughout  the  Term,  and will  provide  Licensor  written  evidence  from the
insurance carrier of commercial general liability insurance including broad form
coverage for  contractual  liability,  products  liability  and personal  injury
liability  (including  bodily  injury and  death),  and  advertiser's  liability
insurance, each from a legally qualified insurance company reasonably acceptable
to Licensor:

         (1) in an amount, with respect to the Product Liability Insurance,  not
less than $2,000,000 combined single limited for each single occurrence and with
a deductible no greater than $10,000;

         (2)  in  an  amount,  with  respect  to  the  other  general  liability
insurance, not less than $1,000,000/$3,000,000 with a deductible no greater than
$10,000;

         (3) naming Licensor (and its designees from time to time) as additional
named insureds and providing  that each such  insurance  company shall waive any
rights of subrogation against Licensor (and its designees from time to time);

         (4) non-cancelable and non-modifiable  except on 30 days' prior written
notice to Licensor and only if replaced so that there is no lapse in coverage as
required herein.

         (5)  providing   that  such  insurance   shall  be  primary   insurance
notwithstanding  the  existence  or  coverage of any other  policy of  insurance
maintained by Licensor or by any other insured or third party;

         (6) as proof of such  insurance,  fully paid  certificates of insurance
shall be  submitted  to  Licensor,  naming  each of the  parties  identified  in
subparagraph  (3) above as  additional  named  insureds,  shall be  submitted to
Licensor by Licensee for Licensor's  prior written  approval before any Licensed
Product is  distributed  or sold,  not later than 30 days after the date of this
Agreement.  Each such  certificate  shall provide for no less than 30 days prior
written  notice to Licensor of any lapse,  cancellation  or  termination of such
insurance,  and any proposed  change in any  certificate  of insurance  shall be
submitted to Licensor  for its prior  written  approval.  Each party named as an
additional  insured as herein  described shall be entitled to a copy of the then
prevailing  certificate of insurance at any time,  upon request,  which promptly
shall be furnished by Licensee.  No such party shall have any  responsibility or
liability for any deductible, premium or over-limit liability.

VII.     EVENTS OF DEFAULT:

         The  following  shall be Events of Default and cure,  if any,  shall be
evidenced in each subsection:

         A.  INSOLVENCY:  If  Licensee  becomes  unable to pay its debts as they
become  due,  or if  Licensee  files  or has  filed  against  it a  petition  in
bankruptcy,  reorganization  or for the  adoption  of an  arrangement  under any
present or future bankruptcy, reorganization or similar
                                        5
<PAGE>
law (which petition,  if filed against Licensee, is not dismissed within 30 days
after  the  filing  date),  or  if  Licensee  makes  an  assignment  of  all  or
substantially  all of its  property  for  the  benefit  of its  creditors  or is
adjudicated bankrupt, or if a receiver,  trustee,  liquidator or sequestrator of
all or  substantially  all of Licensee's  property is appointed,  or if Licensee
discontinues  its  business,  the license  granted  herein  automatically  shall
terminate forthwith upon written notice to Licensee.

         B. CHANGE OF CONTROL:  If Licensee's business is sold or transferred by
operation  of  law or  otherwise,  and  if  there  is a  substantial  change  in
Licensee's management, Licensor, in its sole and absolute discretion, shall have
the right to convert  this  Agreement  to a yearly term upon  written  notice to
Licensee.

         C. FAILURE TO RENDER  STATEMENTS OR MAKE ROYALTY  PAYMENTS WHEN DUE: If
Licensee  fails to deliver to Licensor any statement  accompanied  by payment of
Royalties then due, and continues to fail to render such  statement  and/or make
payment of Royalties then due during the 30 business days immediately  following
Licensor's written notice of such default, Licensor may terminate this Agreement
upon final  written  notice to  Licensee.  Notwithstanding  the  foregoing,  the
parties  agree that any  disputes  regarding  payment  amounts  will be resolved
pursuant to Section IX (B) hereof.

         D. BREACH OF OTHER AGREEMENT: If APC breaches,  without cure within the
applicable time period, which shall include notice and opportunity to cure, that
certain  1997-  2000  License   Agreement   ($500,000  minimum  Advance  Royalty
Guarantee) between Licensee and Licensor,  Licensor may terminate this Agreement
upon written notice to Licensee.

         E. FAILURE TO COMPLETE  PURCHASE OF LICENSEE:  If APC fails to pay when
due the $24  million  promissory  note to  SII-NC,  then  this  Agreement  shall
terminate immediately upon such failure.

         F. NO  DISPARAGEMENT:  If APC or SII commits an act or becomes involved
in a situation or occurrence which, in Earnhardt's good faith opinion,  tends to
bring it or him into public disrepute,  contempt,  scandal or ridicule and tends
to provoke,  shock or offend the community or any sizable group or class thereof
so that there is an unfavorable reflection on Earnhardt's reputation,  or if APC
or  SII  publicly  disparages  Earnhardt,  then  Earnhardt  may  terminate  this
Agreement effective at any time after the date on which Earnhardt first acquires
knowledge  and notifies  APC and SII in writing  thereof and after which no good
faith  action  shall  be  promptly  taken  by APC or SII to  cure  the  same  to
Earnhardt's good faith satisfaction.

         G.  MISCELLANEOUS:  If (A) Licensee (i)  manufactures,  offers to sell,
sells, distributes or otherwise disposes of articles in any way utilizing any of
the Licensed Products which are not approved as provided herein;  (ii) purchases
materials,  products, or services from or acts as a broker, seller, distributor,
or retailer for, any third party whom Licensor has given Licensee written notice
is an infringer or Licensor's proprietary rights; (iii) registers or attempts to
register any claim to copyright,  trademark,  service mark, design patent or any
other  right  in or to any  element  of the  Licensed  Product  or  Likeness  of
Earnhardt;  or (iv) fails to obtain or maintain  insurance  coverage as required
hereunder, and (B) Licensee fails to cure any such
                                        6
<PAGE>
condition within 30 days written notice of the occurrence thereof from Licensor,
Licensor may terminate this Agreement upon written notice to Licensee.

VIII.    CONSIDERATION:

         A.  ROYALTY:  SII agrees to pay to Earnhardt a royalty  equal to 20% of
the Adjusted  Gross Revenue for the full term of this  Agreement,  including any
extensions.

         B. INVENTORY LIQUIDATION: Notwithstanding anything in this Agreement to
the  contrary,  if SII is required or deems it advisable  to  liquidate  certain
Licensed  Products at a price that  results in a gross  margin of less than 40%,
SII will pay to Earnhardt a royalty equal to one-half of the gross margin of the
Licensed Product so liquidated.

IX.      REPORTING AND PAYMENT:

         A. QUARTERLY REPORTS AND PAYMENTS: Within 20 days after the end of each
calendar  quarter  during  the  term of this  Agreement,  SII  shall  report  to
Earnhardt its Adjusted  Gross  Revenue,  revenue and margins for any  liquidated
Licensed Products,  and cumulative  royalties due for the immediately  preceding
quarter, in a format having sufficient detail for reasonable verification of the
royalty  payment.  Reports shall be signed and certified by an officer of SII as
true  and  accurate  and  shall  be  accompanied  by the  applicable  cumulative
royalties payment.

         B. BOOKS AND RECORDS: SII shall keep full, clear and accurate books and
records  with  respect to all sales or other  disposition  of Licensed  Products
subject to this  Agreement.  The books and records shall be maintained in such a
manner that the  quarterly  royalty  reports  required  herein  shall be readily
verifiable.  Earnhardt and Earnhardt's authorized agent, shall have the right to
examine and audit SII's records on SII's premises upon  reasonable  prior notice
to SII and during normal business hours. In no event shall Earnhardt be entitled
to examine and audit SII's  records more than twice per  calendar  year unless a
prior  audit by  Earnhardt  in that year  revealed  a  deficiency.  In the event
Earnhardt's  audit  reveals  an  overpayment  in  any  royalty  due  under  this
Agreement,  such amounts  will be credited  against the royalty next due. In the
event  Earnhardt's  audit  reveals a  deficiency  in any  royalty due under this
Agreement,  SII shall remit the deficiency within 10 days together with interest
at a rate of 10% per annum.  In the event such audit shows a deficiency  greater
than 5% with respect to the funds that should have been paid to  Earnhardt,  the
cost of such  audit  shall  be paid by SII.  Should  Earnhardt  fail to  examine
records for a period of three years from the date of any quarterly  report which
they were compiled,  that quarterly report shall be deemed final and binding and
Earnhardt  shall  have no  further  right to  contest  the  report or payment of
royalties called for therein.  Notwithstanding the foregoing,  in the event that
SII disagrees with the results of an audit by Earnhardt, SII and Earnhardt shall
mutually agree upon a "Big Six" accounting firm to review  Earnhardt's audit and
the results thereof shall be binding on Earnhardt and SII.
                                       7
<PAGE>
X.       MISCELLANEOUS PROVISIONS:

         A. ASSIGNMENT: This Agreement may not be assigned by SII, Earnhardt, or
APC without the written consent of the other party.

         B. THIRD PARTY  BENEFICIARY  AND  GUARANTOR:  This Agreement is entered
into in connection with an Asset Purchase  Agreement of even date among SII, APC
and others. Accordingly, the parties agee that APC is also contemplated as third
party beneficiary of this Agreement and APC shall also unconditionally guarantee
all  performance  and all  payment  obligations  and  duties of SII  under  this
Agreement as evidenced by the signature hereto.

         C. BINDING ON HEIRS AND APPROVED  ASSIGNEES:  This Agreement is binding
on the parties, their heirs, successors and their approved assigns.

         D.  REPRESENTATIONS AND WARRANTIES:  The parties hereto each represents
that they are  authorized and empowered to enter into this Agreement and that by
entering into this Agreement  they will not be in breach of any other  agreement
with any person or entity.

         E. NOTICES: All notices or other  communications  required or permitted
under  this  Agreement  shall be in  writing  and shall be sent by first  class,
certified  mail,  return  receipt  requested,  postage  prepaid,  to  the  party
concerned  at the  address  set forth  below.  Notice  may be sent by  facsimile
provided   confirmation  is  delivered  as  described  above.  Unless  otherwise
specifically  provided  to  the  contrary  herein,  any  such  notice  shall  be
considered made on the date of receipt at the address of the intended recipient.

To Earnhardt:                            To SII:

1675 Coddle Creek Highway                Attn:  Fred Wagenhals             
Mooresville, North Carolina  28115       Action Performance Companies  
                                         2401 W. First Street          
                                         Tempe, Arizona  85281         
                                         
With a copy to:                          With a copy to:

David M. Furr                            Robert S. Kant, Esq.    
Gray, Layton, Drum, Kersh,               O'Connor, Cavanagh      
 Solomon, Sigmon & Furr, P.A.            One East Camelback Road 
P.O. Box 2636                            Suite. 1100             
Gastonia, North Carolina  28053          Phoenix, Arizona  85012 
                                         
or such change in address as may be given in writing  according  to the terms of
this section.

         F.  RELATIONSHIP OF PARTIES:  Nothing contained in this Agreement shall
constitute  a joint  venture  or legal  partnership  between  the  parties.  The
relationship of the parties is that of licensor and licensee.
                                        8
<PAGE>
         G.  CONTINGENCIES:  The delay or failure of either party to perform any
obligation  otherwise  due,  as a result  of force  majeure,  including  but not
limited  to  governmental  action,  laws,  orders,  regulations,  directions  or
requests, or events such as war, acts of public enemies,  strikes or other labor
disturbances,  fires,  floods,  acts of God or any  causes of like or  different
kind, in each instance beyond the control of such party,  but excluding delay or
failure of SII to pay royalties  promptly when due, shall be excused for so long
as the cause exists and provided  that party gives the other party timely notice
of the cause of the delay or  failure  and  exercises  reasonable  diligence  to
eliminate the cause or to find an alternative by which to resume performance.

         H. CHOICE OF LAW: This Agreement shall be interpreted under the laws of
the  State of North  Carolina  without  resort to the  choice of law  provisions
thereof and proper venue shall also reside in North Carolina.

         I. ENTIRE  AGREEMENT:  This Agreement  constitutes the entire agreement
and  understanding  of the parties  relating to the subject matter  hereof,  and
supersedes  all  prior  and  contemporaneous   agreements,   understandings  and
communications  between the parties relating to the subject matter hereof except
existing  License  Agreements  to which any or all of the parties  hereto may be
parties.  No modification  of this Agreement  shall be effective  unless made in
writing,  signed  by all  parties.  Delay  or  inaction  by any  party  will not
constitute a waiver of its rights conferred by this Agreement.

         J. CONSTRUCTION:  The parties acknowledge and agree that each party has
participated  in the drafting of this  Agreement and that this document has been
reviewed by their respective legal counsel.  Accordingly, the parties agree that
any ambiguity is not to be resolved  against the drafting party. No inference in
favor of, or  against,  any party will be drawn from the fact that one party has
drafted any portion of this Agreement.

         K.  COUNTING OF DAYS:  For the purpose of  calculating  periods of time
specified  or allowed  under this  Agreement,  all days are  counted,  including
weekends and  holidays.  If the last day of the period is Saturday,  Sunday,  or
legal holiday in the State of North  Carolina,  then the period will be extended
through the next business day.

         L. EQUITABLE  RELIEF:  Licensee and Licensor each acknowledges that its
failure to comply  with any of the terms of this  Agreement  including,  but not
limited to, Licensee's obligation to cease the manufacture, sale or distribution
of Licensed  Products at the termination or expiration of this  Agreement,  will
cause immediate and irreparable damage to the other and that, in addition to any
and all other remedies,  the other shall have the right to equitable  relief for
any  breach  including,   but  not  limited  to,  temporary  restraining  order,
preliminary  and permanent  injunction or other  alternative  relief without the
necessity of posting any bond or other security or proving any damages.
                                        9
<PAGE>
         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
date first written above.

                                  SII ACQUISITION, INC.


                                  By:___________________________________________
                                  Name:_________________________________________
                                  Title:________________________________________


                                  DALE EARNHARDT, INC.


                                  By:___________________________________________
                                    Dale Earnhardt
                                  Title:________________________________________


                                  ACTION PERFORMANCE COMPANIES, INC.


                                  By:___________________________________________
                                  Name:_________________________________________
                                  Title:________________________________________



                                  ________________________________________(Seal)
                                           Dale Earnhardt
                                       10

                              EMPLOYMENT AGREEMENT



                          DATED AS OF NOVEMBER 7, 1996



                                     BETWEEN



                       ACTION PERFORMANCE COMPANIES, INC.


                                       AND


                                   JOE MATTES





<PAGE>
                                TABLE OF CONTENTS

                                                            Page
                                                            ----

1.       Employment........................................   1

2.       Full Time Occupation..............................   1

3.       Compensation and other Benefits...................   1
         (a)      Salary...................................   1
         (b)      Bonus....................................   1
         (c)      Stock Options............................   1
         (d)      Fringe Benefits..........................   1
         (e)      Reimbursement............................   2

4.       Term of Employment................................   2
         (a)      Employment Term..........................   2
         (b)      Termination Under Certain Circumstances..   2
         (c)      Result of Termination....................   2

5.       Competition and Confidential Information..........   2
         (a)      Interests to be Protected................   2
         (b)      Non-Competition..........................   3
         (c)      Non-Solicitation of Employees............   3
         (d)      Confidential Information.................   3
         (e)      Return of Books and Papers...............   3
         (f)      Disclosure of Information................   4
         (g)      Assignment...............................   4
         (h)      Equitable Relief.........................   4
         (i)      Restrictions Separable...................   4

6.       Miscellaneous.....................................   4
         (a)      Notices..................................   4
         (b)      Indulgences..............................   5
         (c)      Controlling Law..........................   5
         (d)      Binding Nature of Agreement..............   5
         (e)      Execution in Counterpart.................   5
         (f)      Provisions Separable.....................   5
         (g)      Entire Agreement.........................   5
         (h)      Paragraph Headings.......................   6
         (i)      Gender...................................   6
         (j)      Number of Days...........................   6

7.       Successors And Assigns............................   6
                                        i
<PAGE>
                              EMPLOYMENT AGREEMENT


                  EMPLOYMENT AGREEMENT dated as of the 7th day of November, 1996
by and  between  ACTION  PERFORMANCE  COMPANIES,  INC.,  an Arizona  corporation
("Employer") and JOE MATTES ("Employee").

                  Employer's wholly owned subsidiary, SII Acquisition,  Inc., an
Arizona  corporation  ("SII"),  has  purchased  substantially  all the assets of
Sports Image, Inc., a North Carolina corporation ("SNC"). Employee served as the
President  of SNC prior to the  acquisition.  SII,  which  plans to  change  its
corporate  name to Sports  Image,  Inc.,  will  continue  the  business  of SNC.
Employer  desires that  Employee  serve as President of SII and perform  various
other services for Employer and Employee  desires to accept such employment upon
the terms and conditions contained herein.

                  NOW,  THEREFORE,  in  consideration of the premises and of the
mutual  covenants  set forth in this  Agreement,  the  parties  hereto  agree as
follows:

                  1.       Employment.

                  Employer hereby employs Employee,  and Employee hereby accepts
such  employment,  as Vice  President of Employer and as President of Employer's
SII  subsidiary  and in such  other  capacities  and for such  other  duties and
services  of an  executive  nature as shall  from time to time be  specified  by
Employer.

                  2.       Full Time Occupation.

                  Employee  shall  devote   Employee's   entire  business  time,
attention,  and  efforts to the  performance  of  Employee's  duties  under this
Agreement,  shall serve Employer faithfully and diligently, and shall not engage
in any other employment while employed by Employer.

                  3.       Compensation and other Benefits.

                           (a)  Salary.  Employer  shall  pay  to  Employee,  as
compensation for the services rendered by Employee during Employee's  employment
under this  Agreement,  a salary at a rate of $225,000 per annum,  to be paid in
equal monthly  installments  or in such other periodic  installments  upon which
Employer and Employee mutually agree.

                           (b) Bonus.  Employee  shall be eligible to receive an
annual bonus in an amount of up to 30% of  Employee's  salary with the amount to
be determined  by the Board of Directors of Employer  based upon such factors as
may be deemed relevant by the directors, including the performance of Employee.

                           (c)  Stock  Options  and  Awards.  Employee  shall be
granted qualified stock options under Employer's Stock Option Plan to purchase a
total of 50,000  shares of  Employer's  Common Stock at a price equal to $14.875
per  share at any time or from  time to time  within  five  years of the date of
grant,  such  options  to  vest  60% on the  date  of  grant,  20% on the  first
anniversary of the grant, and 20% on the second anniversary of the grant.

                           (d) Fringe  Benefits.  Employee  shall be entitled to
participate  in any group  insurance,  pension,  retirement,  vacation,  expense
reimbursement,  and other plans,  programs,  or benefits  approved by Employer's
Board of Directors and made available  from time to time to executive  personnel
of Employer generally during the term of Employee's  employment  hereunder.  The
foregoing shall not obligate  Employer to adopt or maintain any particular plan,
program, or benefit.
<PAGE>
                           (e) Reimbursement.  Employer shall reimburse Employee
for all travel and  entertainment  expenses  and other  ordinary  and  necessary
business  expenses  incurred  by  Employee in  connection  with the  business of
Employer and Employee's  duties under this Agreement;  provided,  however,  that
Employee  shall not incur such  expenses in an amount in excess of $5,000 during
any month  without  written  authorization  from  Employer.  The term  "business
expenses"  shall  not  include  any item not  deductible  in whole or in part by
Employer for federal income tax purposes. To obtain reimbursement, Employee must
submit to Employer  receipts,  bills, or sales slips for the expenses  incurred.
Reimbursements  will be made by Employer  monthly within 10 days of presentation
by Employee of satisfactory evidence of the expenses incurred.

                  4.       Term of Employment.

                           (a)   Employment   Term.   The  term  of   Employee's
employment  under this Agreement shall be for a period of three years commencing
on the date of this  Agreement  and  continuing  from  year to year  thereafter,
unless and until  terminated by either party giving  written notice to the other
not less than 60 days prior to the end of the  then-current  term of  Employee's
employment under this Agreement.

                           (b)   Termination   Under   Certain    Circumstances.
Notwithstanding anything to the contrary herein contained:

                                    (i)  Death.   Employee's   employment  shall
automatically  terminate,  without notice, effective upon the date of Employee's
death.

                                    (ii) Disability. If Employee shall fail, for
a period of more than 60  consecutive  days,  or for 60 days  within any 180-day
period,  to perform any of Employee's  duties under this Agreement as the result
of  illness or other  incapacity,  Employer,  at its  option and upon  notice to
Employee,  may  terminate  Employee's  employment  effective on the date of that
notice.

                                    (iii)   Unilateral   Decision  of  Employer.
Employer,  at its option and upon notice to Employee,  may terminate  Employee's
employment effective on the date of that notice.

                                    (iv)   Unilateral   Decision  by   Employee.
Employee,  at his option, may terminate Employee's employment upon 90 days prior
notice to Employer.

                                    (v) Certain Acts. If Employee  engages in an
act or acts involving a crime, moral turpitude, fraud, or dishonesty,  Employer,
at its option and upon notice to Employee,  may terminate Employee's  employment
effective on the date of that notice.

                           (c)  Result  of  Termination.  In  the  event  of the
termination of Employee's employment pursuant to Sections 4(b)(i),  (ii), or (v)
above,  Employee shall receive no further compensation under this Agreement.  In
the event of the  termination  of  Employee's  employment  pursuant  to  Section
4(b)(iii)   above,   Employee  shall  continue  to  receive   Employee's   fixed
compensation  during  the  remainder  of the  then-current  term  of  Employee's
employment  under this  Agreement  prior to such  termination  if termination is
before  the 24th  month.  After the 24th  month and  during  any  renewal  term,
Employee shall have a rolling 12 month severance  compensation.  In the event of
the termination of Employee's  employment  pursuant to 4(b)(iv) above,  Employee
shall be  entitled  to receive an amount  equal to  Employee's  fixed  salary as
provided  in  Section  3(a)  above  during  the  four-month  period  immediately
following the termination.

                  5.       Competition and Confidential Information.

                           (a)   Interests   to  be   Protected.   The   parties
acknowledge  that Employee  will perform  essential  services for Employer,  its
employees, and its stockholders during the term of Employee's employment with
                                        2
<PAGE>
Employer.  Employee  will be exposed  to,  have  access  to,  and work  with,  a
considerable amount of Confidential  Information (as defined below). The parties
also  expressly  recognize and  acknowledge  that the personnel of Employer have
been  trained by, and are valuable to,  Employer  and that  Employer  will incur
substantial recruiting and training expenses if Employer must hire new personnel
or retrain existing personnel to fill vacancies. The parties expressly recognize
that it could seriously impair the goodwill and diminish the value of Employer's
business should  Employee  compete with Employer in any manner  whatsoever.  The
parties acknowledge that this covenant has an extended duration;  however,  they
agree that this covenant is reasonable and it is necessary for the protection of
Employer, its stockholders,  and employees. For these and other reasons, and the
fact that there are many other employment opportunities available to Employee if
he  should  terminate  his  employment,  the  parties  are in full and  complete
agreement that the following  restrictive  covenants are fair and reasonable and
are entered into freely, voluntarily, and knowingly. Furthermore, each party was
given the opportunity to consult with independent  legal counsel before entering
into this Agreement.

                           (b)  Non-Competition.  During the term of  Employee's
employment  with  Employer  and for the  period  ending  six  months  after  the
termination  of Employee's  employment  with Employer,  provided  termination is
pursuant to Section  4(b)(iv) (but 12 months if pursuant to Section  4(b)(ii) or
Section 4(b)(v)),  Employee shall not (whether directly or indirectly, as owner,
principal,  agent, stockholder,  director,  officer, manager, employee, partner,
participant,  or in any other capacity) engage or become financially  interested
in any  competitive  business  conducted  within the  Restricted  Territory  (as
defined below). As used herein,  the term "competitive  business" shall mean any
business  that sells or  provides  or  attempts  to sell or provide  products or
services the same as or  substantially  similar to the products or services sold
or provided by Employer during  Employee's  employment  hereunder,  and the term
"Restricted  Territory" shall mean any state in which Employer sells products or
provides  services during  Employee's  employment  hereunder.  If termination of
employment pursuant to Section 4(b)(iii), then this Section is not applicable.

                           (c) Non-Solicitation of Employees. During the term of
Employee's  employment  and for a period of 12 months after the  termination  of
Employee's employment with Employee, regardless of the reason therefor, Employee
shall  not  directly  or  indirectly,  for  himself,  or  on  behalf  of,  or in
conjunction  with,  any other  person,  company,  partnership,  corporation,  or
governmental  entity,  seek  to  hire or hire  any of  Employer's  personnel  or
employees  for the purpose of having any such  employee  engage in services that
are the same as or  similar  or  related  to the  services  that  such  employee
provided for Employer.

                           (d) Confidential Information. Employee shall maintain
in strict secrecy all confidential or trade secret  information  relating to the
business of Employer (the  "Confidential  Information")  obtained by Employee in
the course of  Employee's  employment,  and  Employee  shall not,  unless  first
authorized in writing by Employer, disclose to, or use for Employee's benefit or
for the  benefit of, any person,  firm,  or entity at any time either  during or
subsequent to the term of Employee's employment,  any Confidential  Information,
except  as  required  in the  performance  of  Employee's  duties  on  behalf of
Employer.  For purposes hereof,  Confidential  Information shall include without
limitation any materials, trade secrets,  knowledge, or information with respect
to management,  operational,  or investment  policies and practices of Employer;
any  business  methods or forms;  any names or addresses of customers or data on
customers or suppliers;  and any business policies or other information relating
to or dealing  with the  management,  operational,  or  investment  policies  or
practices of Employer.

                           (e) Return of Books and Papers.  Upon the termination
of Employee's  employment  with Employer for any reason,  Employee shall deliver
promptly to Employer  all files,  lists,  books,  records,  manuals,  memoranda,
drawings,  and specifications;  all cost, pricing, and other financial data; all
other  written or printed  materials  that are the property of Employer (and any
copies  of  them);  and  all  other  materials  that  may  contain  Confidential
Information  relating to the business of Employer,  which Employee may then have
in Employee's possession, whether prepared by Employee or not.
                                        3
<PAGE>
                           (f)   Disclosure  of   Information.   Employee  shall
disclose  promptly to  Employer,  or its  nominee,  any and all ideas,  designs,
processes,  and  improvements  of any kind relating to the business of Employer,
whether  patentable  or not,  conceived  or made by  Employee,  either  alone or
jointly with others, during working hours or otherwise, during the entire period
of Employee's employment with Employer or within six months thereafter.

                           (g)  Assignment.  Employee hereby assigns to Employer
or its nominee,  the entire right, title, and interest in and to all inventions,
discoveries,  and  improvements,  whether  patentable  or not, that Employee may
conceive or make  during  Employee's  employment  with  Employer,  or within six
months thereafter, and which relate to the business of Employer.

                           (h) Equitable Relief. In the event a violation of any
of the restrictions contained in this Section is established,  Employer shall be
entitled to preliminary and permanent  injunctive  relief as well as damages and
an equitable  accounting of all earnings,  profits,  and other benefits  arising
from such  violation,  which  right shall be  cumulative  and in addition to any
other rights or remedies to which  Employer  may be entitled.  In the event of a
violation of any provision of subsection  (b), (c), (f), or (g) of this Section,
the period for which those  provisions  would remain in effect shall be extended
for a  period  of time  equal  to that  period  beginning  when  such  violation
commenced and ending when the activities  constituting such violation shall have
been finally terminated in good faith.

                           (i)  Restrictions  Separable.  If  the  scope  of any
provision of this Agreement (whether in this Section 5 or otherwise) is found by
a Court to be too  broad to permit  enforcement  to its full  extent,  then such
provision shall be enforced to the maximum extent  permitted by law. The parties
agree that the scope of any  provision  of this  Agreement  may be modified by a
judge in any proceeding to enforce this Agreement, so that such provision can be
enforced to the maximum extent permitted by law. Each and every  restriction set
forth in this Section 5 is  independent  and severable  from the others,  and no
such restriction shall be rendered unenforceable by virtue of the fact that, for
any  reason,  any other or others  of them may be  unenforceable  in whole or in
part.

                  6.       Miscellaneous.

                           (a) Notices.  All  notices,  requests,  demands,  and
other  communications  required or permitted  under this  Agreement  shall be in
writing and shall be deemed to have been duly given,  made,  and received (i) if
personally   delivered,   on  the  date  of  delivery,   (ii)  if  by  facsimile
transmission,  upon  receipt,  (iii) if mailed,  three days after deposit in the
United States mail, registered or certified,  return receipt requested,  postage
prepaid,  and  addressed  as provided  below,  or (iv) if by a courier  delivery
service  providing  overnight or "next-day"  delivery,  on the next business day
after deposit with such service addressed as follows:

                                    (1)       If to Employer:

                                              2401 West First Street
                                              Tempe, Arizona 85281
                                              Attention: Fred W. Wagenhals
                                        4
<PAGE>
                                             with a copy given in the manner
                                             prescribed above, to:

                                             O'Connor, Cavanagh, Anderson,
                                               Killingsworth & Beshears, P.A.
                                             One East Camelback Road
                                             Phoenix, Arizona  85012
                                             Attention:  Robert S. Kant, Esq.

                                    (2)      If to Employee:

                                             5301 West WT Harris Boulevard
                                             Charlotte, North Carolina 28269


                                             with a copy given in the manner
                                             prescribed above, to:

                                             Gray, Layton, Drum, Kersh, Solomon,
                                               Sigmon & Furr, P.A.
                                             516 South New Hope Road
                                             Gastonia, North Carolina  28053
                                             Attention:  David Furr, Esq.

Either party may alter the address to which  communications  or copies are to be
sent by  giving  notice  of such  change  of  address  in  conformity  with  the
provisions of this Section 6 for the giving of notice.

                           (b) Indulgences; Waivers. Neither any failure nor any
delay on the part of either  party to  exercise  any right,  remedy,  power,  or
privilege under this Agreement shall operate as a waiver thereof,  nor shall any
single or partial exercise of any right,  remedy,  power, or privilege  preclude
any other or further exercise of the same or of any other right, remedy,  power,
or privilege,  nor shall any waiver of any right,  remedy,  power,  or privilege
with respect to any  occurrence be construed as a waiver of such right,  remedy,
power,  or privilege  with respect to any other  occurrence.  No waiver shall be
binding unless executed in writing by the party making the waiver.

                           (c) Controlling Law. This Agreement and all questions
relating to its validity, interpretation,  performance and enforcement, shall be
governed by and construed in  accordance  with the laws of the state of Arizona,
notwithstanding  any  Arizona or other  conflict-of-interest  provisions  to the
contrary.

                           (d) Binding Nature of Agreement. This Agreement shall
be  binding  upon and  inure to the  benefit  of the  parties  hereto  and their
respective heirs, personal representatives, successors, and assigns, except that
no party may assign or transfer such party's  rights or  obligations  under this
Agreement without the prior written consent of the other party.

                           (e) Execution in  Counterpart.  This Agreement may be
executed in any number of  counterparts,  each of which shall be deemed to be an
original as against any party whose signature appears thereon,  and all of which
shall together  constitute  one and the same  instrument.  This Agreement  shall
become  binding  when one or more  counterparts  hereof,  individually  or taken
together,  shall bear the  signatures  of the  parties  reflected  hereon as the
signatories.
                                        5
<PAGE>
                           (f)  Provisions  Separable.  The  provisions  of this
Agreement are  independent  of and separable  from each other,  and no provision
shall be  affected or rendered  invalid or  unenforceable  by virtue of the fact
that for any reason any other or others of them may be invalid or  unenforceable
in whole or in part.

                           (g) Entire  Agreement.  This  Agreement  contains the
entire  understanding  between  the parties  hereto with  respect to the subject
matter  hereof  and  supersedes  all prior and  contemporaneous  agreements  and
understandings, inducements and conditions, express or implied, oral or written,
except as herein  contained.  The express terms hereof control and supersede any
course of  performance  and/or usage of the trade  inconsistent  with any of the
terms  hereof.  This  Agreement  may not be modified or amended other than by an
agreement in writing.

                           (h) Paragraph  Headings.  The  paragraph  headings in
this Agreement are for convenience only; they form no part of this Agreement and
shall not affect its interpretation.

                           (i)  Gender.  Words used  herein,  regardless  of the
number and gender  specifically  used,  shall be deemed and construed to include
any other number, singular or plural, and any other gender, masculine, feminine,
or neuter, as the context requires.

                           (j) Number of Days.  In computing  the number of days
for purposes of this Agreement, all days shall be counted,  including Saturdays,
Sundays,  and  holidays;  provided,  however,  that if the final day of any time
period  falls on a Saturday,  Sunday,  or  holiday,  then the final day shall be
deemed to be the next day that is not a Saturday, Sunday, or holiday.

                  7.  Successors And Assigns.  This Agreement shall inure to the
benefit of and be binding upon the successors and assigns of the parties hereto;
provided  that  because  the  obligations  of  Employee  hereunder  involve  the
performance of personal  services,  such  obligations  shall not be delegated by
Employee.  For purposes of this Agreement  successors and assigns shall include,
but not be limited to, any individual, corporation, trust, partnership, or other
entity  that  acquires a majority  of the stock or assets of  Employer  by sale,
merger,  consolidation,  liquidation,  or other form of transfer.  Employer will
require  any  successor  (whether  direct  or  indirect,  by  purchase,  merger,
consolidation,  or otherwise) to all or substantially all of the business and/or
assets of Employer to expressly  assume and agree to perform  this  Agreement in
the same  manner and to the same  extent  that  Employer  would be  required  to
perform  it  if no  such  succession  had  taken  place.  Without  limiting  the
foregoing,  unless the context otherwise requires,  the term "Employer" includes
all subsidiaries of Employer including SII.

                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the date first above written.

                                        ACTION PERFORMANCE COMPANIES, INC.


                                        By:_____________________________________

                                        Its:____________________________________



                                        ________________________________________
                                        JOE MATTES
                                        6

                                  EXHIBIT 21.1

                              LIST OF SUBSIDIARIES



Subsidiary                                           State of Incorporation
- ----------                                           ----------------------

Sports Image, Inc.                                            Arizona
Racing Collectibles, Inc.                                     Florida
Racing Collectables Club of America, Inc.                     Florida


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission