ACTION PERFORMANCE COMPANIES INC
S-3/A, 1997-05-27
MISC DURABLE GOODS
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     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 27, 1997
                                                    REGISTRATION NO. 333-27485
================================================================================

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                   ----------
                                 AMENDMENT NO.1
                                       TO
                                    FORM S-3
                            REGISTRATION STATEMENT
                                    UNDER
                          THE SECURITIES ACT OF 1933
                                   ----------
                      ACTION PERFORMANCE COMPANIES, INC.
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
    

             Arizona                                  86-0704792       
   (STATE OR OTHER JURISDICTION OF                 (I.R.S. EMPLOYER    
   INCORPORATION OR ORGANIZATION)                IDENTIFICATION NUMBER)
                          
                             2401 West First Street
                              Tempe, Arizona 85281
                                 (602) 894-0100
            (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
        INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                                   ----------

                              FRED W. WAGENHALS
                      Chairman of the Board, President,
                         and Chief Executive Officer
                            2401 West First Street
                             Tempe, Arizona 85281
                                (602) 894-0100
          (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                  INCLUDING AREA CODE, OF AGENT FOR SERVICE)
        
           Copies to:                              Copies to:                   
       Robert S. Kant, Esq.                  Edward S. Rosenthal, Esq.          
      Jere M. Friedman, Esq.          Fried, Frank, Harris, Shriver & Jacobson  
   O'Connor, Cavanagh, Anderson,              350 South Grand Avenue            
   Killingsworth & Beshears, P.A.                 32nd Floor                    
      One East Camelback Road              Los Angeles, California 90071        
      Phoenix, Arizona 85012                    (213) 473-2001                  
          (602) 263-2606                                                        
                                   ----------

     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practical after the Registration Statement becomes effective.

     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [  ]

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, please check the following box.  [  ]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.  [  ] __________

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering.  [  ]  __________

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box.  [  ]
   
    
The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of 1933,  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.

================================================================================
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


   
                  SUBJECT TO COMPLETION, DATED MAY 27, 1997
PROSPECTUS
                               1,900,000 SHARES
    

                                     [LOGO]

                                  COMMON STOCK

   
     Of the  1,900,000  shares of Common  Stock  (the  "Common  Stock")  offered
hereby,  1,570,000 shares are being sold by Action Performance  Companies,  Inc.
(the  "Company")  and 330,000  shares are being sold by certain of the Company's
shareholders   (the  "Selling   Shareholders").   See   "Principal  and  Selling
Shareholders." The Company will not receive any of the proceeds from the sale of
shares of Common Stock by the Selling Shareholders.
    

   
     The Company's  Common Stock is traded on the Nasdaq  National  Market under
the symbol  "ACTN." On May 22, 1997, the last reported sale price for the Common
Stock was $25.06 per share. See "Price Range of Common Stock."
    
          
     SEE "RISK  FACTORS,"  COMMENCING  ON PAGE 6, FOR A  DISCUSSION  OF  CERTAIN
FACTORS THAT SHOULD BE  CONSIDERED  BY  PROSPECTIVE  PURCHASERS  OF COMMON STOCK
OFFERED  HEREBY.
                                   ----------

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
       EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
            PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
            ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

<TABLE>
=====================================================================================================
<CAPTION>                                                                                          
                            PRICE TO      UNDERWRITING       PROCEEDS TO         PROCEEDS TO         
                             PUBLIC       DISCOUNT (1)       COMPANY (2)     SELLING SHAREHOLDERS    
- -----------------------------------------------------------------------------------------------------
<S>                         <C>           <C>                <C>             <C>                     
Per Share ................   $             $                  $               $                      
Total (3) ................  $             $                  $               $                       
=====================================================================================================
</TABLE>
(1)   See  "Underwriting"  for  information  concerning  indemnification  of the
      Underwriters and other matters.

(2)   Before deducting expenses payable by the Company, estimated to be $ .

(3)   The Company has granted the Underwriters a 30-day option to purchase up to
      285,000 additional shares of Common Stock solely to cover over-allotments,
      if any. If the  Underwriters  exercise  this option in full,  the Price to
      Public will total  $_______________,  the Underwriting Discount will total
      $_______________,  the Proceeds to Company will total $______________, and
      the  Proceeds to Selling  Shareholders  will total  $_______________.  See
      "Underwriting."

   
     The shares of Common  Stock are offered by the several  Underwriters  named
herein,  subject to receipt and acceptance by them and subject to their right to
reject  any  order in whole or in part.  It is  expected  that  delivery  of the
certificates  representing  such shares will be made against payment therefor at
the office of Montgomery Securities on or about June __, 1997.
    

                                ----------------
MONTGOMERY SECURITIES
                                  ADVEST, INC.
                                                         INTERSTATE/JOHNSON LANE
                                                               CORPORATION
                                          , 1997
<PAGE>
[inside front cover]

Photographs of various race car drivers and racing vehicles under license to the
Company, with a photograph of a NASCAR racing event in the background.
                                                                       LOGO






     CERTAIN PERSONS  PARTICIPATING  IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT  STABILIZE,  MAINTAIN OR  OTHERWISE  AFFECT THE PRICE OF THE COMMON  STOCK,
INCLUDING STABILIZING BIDS, SYNDICATE COVERING TRANSACTIONS OR THE IMPOSITION OF
PENALTY BIDS. FOR A DISCUSSION OF THESE ACTIVITIES, SEE "UNDERWRITING."
<PAGE>
[ inside front cover fold out ]

Photographs of various  die-cast scaled replica  vehicles offered by the Company
with descriptions of their various features.
         LOGO
<PAGE>
                              PROSPECTUS SUMMARY

     The  following  summary is  qualified  in its  entirety by reference to the
detailed  information  and financial  statements,  including the notes  thereto,
appearing  elsewhere or  incorporated by reference in this  Prospectus.  As used
herein, the term "Company" refers to Action Performance Companies,  Inc. and its
subsidiaries  and  operating   divisions.   Unless  otherwise   indicated,   all
information in this  Prospectus (i) reflects a two-for-one  stock split effected
as a stock  dividend  on May 28,  1996,  and (ii)  assumes  no  exercise  of any
currently outstanding or authorized options or the Underwriters'  over-allotment
option.

                                   THE COMPANY

     The  Company is the leader in the design and sale of  licensed  motorsports
collectible and consumer products in the United States.  The Company's  products
include  die-cast scaled replicas of motorsports  vehicles,  apparel  (including
t-shirts,  hats, and jackets),  and souvenirs.  The Company markets its products
pursuant  to license  arrangements  with  popular  race car  drivers  (including
exclusive  license  arrangements  with  seven-time  Winston  Cup  champion  Dale
Earnhardt,  1995 Winston Cup champion Jeff Gordon, and six-time National Hot Rod
Association  ("NHRA") Funny Car champion John Force),  car owners, car sponsors,
automobile manufacturers, and the National Association for Stock Car Auto Racing
("NASCAR").  The Company's  motorsports  collectibles and consumer  products are
manufactured by third parties, generally utilizing the Company's designs, tools,
and dies.

     The Company markets its products to approximately 5,000 specialty retailers
either  directly or through its wholesale  distributor  network;  to motorsports
enthusiasts  directly  through  its Racing  Collectables  Club of  America  (the
"Collectors'  Club"),  which currently has  approximately  90,000  members;  and
through mobile  trackside  souvenir stores,  promotional  programs for corporate
sponsors,  and fan clubs.  In December 1996, the Company  entered into a license
agreement  with Hasbro,  Inc.  ("Hasbro"),  a multi- billion dollar toy and game
manufacturer,   covering  the  exclusive  sale  by  Hasbro  of  a  new  line  of
motorsports-related products in the mass-merchandise market.

   
     The Company's products and other programs capitalize on the rapidly growing
popularity  of  motorsports.  USA Today reports that  motorsports  racing is the
fastest  growing  spectator sport in the United States with attendance at NASCAR
Winston Cup events  more than  doubling in the past decade from 75,643 per event
in 1985 to  approximately  180,000  in  1996.  Approximately  5.6  million  fans
attended the 31 races of the Winston Cup series in 1996.  USA Today also reports
that TV ratings are growing  even  faster  than  attendance,  with more than 100
million people tuning in to NASCAR's  televised  events each year.  According to
NASCAR,   more  than  70  of  the  Fortune  500  companies  utilize  motorsports
sponsorship or advertising as part of their marketing strategies.
    

     Historically,  the Company has designed and marketed die-cast  collectibles
featuring NASCAR drivers and vehicles.  In 1995, the Company began expanding its
lines of die-cast  collectibles to include other types of motorsports  vehicles,
including  NHRA drag racing,  NASCAR's new "Super Truck" racing  series,  United
States Auto Club ("USAC") racing,  and "World of Outlaws" sprint car racing. The
Company recently  expanded its product offerings by acquiring Sports Image, Inc.
("Sports Image") in November 1996 and Motorsport  Traditions Limited Partnership
and Creative Marketing and Promotions, Inc. (together,  "Motorsport Traditions")
in January 1997. As a result of these acquisitions,  the Company now markets and
distributes  licensed motorsports apparel and other souvenir items featuring the
likeness of Dale Earnhardt,  Jeff Gordon,  Darrell Waltrip,  Bobby Labonte,  and
other  popular  drivers.  The Company  also plans to expand its  development  of
promotional  programs for corporate  sponsors of motorsports,  which feature the
Company's products and which are intended to increase the brand awareness of the
products and services of the corporate  sponsors.  The Company also has begun to
represent a number of popular race car drivers in a broad range of licensing and
other  revenue-producing  opportunities,  including product licenses,  corporate
sponsorships, endorsement contracts, and speaking engagements.
                                        3
<PAGE>
   
     The Company  focuses on developing  long-term  relationships  with the most
popular drivers, car owners, car sponsors, car manufacturers,  and others in the
various top racing categories. The Company continually strives to strengthen its
relationships  with licensors and to develop  opportunities to market innovative
licensed   collectible   and  consumer   products  that  appeal  to  motorsports
enthusiasts.  The Company  believes  that its license  agreements  with  popular
NASCAR and other motorsports  personalities and sponsors  significantly  enhance
the collectible  value and  marketability of its products.  The Company believes
that it will be able to leverage its relationships to attract additional drivers
in order to generate  increased  revenue  for the  Company as well as  increased
earnings for the drivers.
    

     The Company pursues a strategy designed to enhance its leadership  position
in the motorsports  collectible and consumer products  industry.  Key aspects of
this  strategy  include (i)  continuing  to enhance its  existing  products  and
introduce new products  that appeal to racing  enthusiasts,  (ii)  expanding and
strengthening its licensing arrangements,  (iii) pursuing strategic acquisitions
and  alliances,   (iv)  expanding  existing  and  identifying  new  distribution
channels, and (v) developing promotional programs for corporate sponsors.

     The Company was  incorporated  in Arizona in 1992. The Company's  principal
executive offices are located at 2401 West First Street,  Tempe,  Arizona 85281,
and its telephone number is (602) 894-0100.

                                 THE OFFERING
<TABLE>
<S>                                                      <C>
   
Common Stock offered by the Company ...................  1,570,000 shares
    

   
Common Stock offered by the Selling Shareholders  .....    330,000 shares
    

   
Common Stock to be outstanding after this offering  ... 15,283,485 shares(1)
    

Use of proceeds ......................................  To repay existing indebtedness and for general 
                                                        corporate purposes, including working capital 
                                                        and possible acquisitions.

Risk factors .......................................... Investors should carefully consider the factors
                                                        discussed under "Risk Factors."

Nasdaq National Market symbol ......................... ACTN
</TABLE>
- ---------- 
   
(1)   Excludes (i) 1,148,305  shares of Common Stock  reserved for issuance upon
      exercise of stock options outstanding as of May 22, 1997, and (ii) 417,450
      shares  reserved for issuance  upon the exercise of stock options that may
      be granted in the future under the Company's  1993 Stock Option Plan.  See
      "Management -- 1993 Stock Option Plan."
    
                                        4
<PAGE>
                     SUMMARY CONSOLIDATED FINANCIAL DATA
                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                 YEARS ENDED SEPTEMBER 30,                      SIX MONTHS ENDED MARCH 31,
                              -------------------------------------------------------------- -------------------------------
                                 1992       1993      1994      1995      1996       1996       1996     1997(2)     1997
                              --------- ---------- --------- --------- --------- PRO FORMA(1)--------- --------- PRO FORMA(1)
                                                                                 -----------                     -----------
                                                                                                     
                                                                                                                  
STATEMENT OF OPERATIONS DATA:
<S>                           <C>       <C>        <C>       <C>       <C>       <C>         <C>       <C>        <C>
Net sales ....................$12,669   $15,108    $16,869   $26,131   $44,216   $111,627    $17,772   $43,478    $54,948
Gross profit .................  3,528     5,378      6,381    10,249    18,920     41,231      7,189    17,176     20,050
Income (loss) from 
 operations ..................    436    (1,174)       573     4,130     9,654     15,537      3,222     7,425      7,469
Net income (loss) ............$   301   $(1,171)   $   633   $ 2,770   $ 5,953   $  7,431    $ 2,018   $ 4,005    $ 3,651
Net income (loss) per 
 common share, 
 assuming full
 dilution(3) .................$  0.07   $ (0.21)   $  0.08   $  0.25   $  0.46   $   0.54    $  0.16   $  0.29    $  0.26
Weighted average number 
 of common shares, 
 assuming full dilution(3) ..   4,247     5,662      9,640    11,570    13,069     13,816     12,948    13,799     14,061

   
                                                                                                         MARCH 31, 1997
                                                                                                      --------------------
                                                                                                                    AS
                                                                                                       ACTUAL    ADJUSTED(4)
                                                                                                      --------- -----------
BALANCE SHEET DATA:
 Working capital  ...................................................................................  $19,203    $ 55,869
 Total assets .......................................................................................   81,519     113,685
 Total debt .........................................................................................   26,805      22,305
 Shareholders' equity ...............................................................................   43,960      80,626
</TABLE>
    
- ----------
   
(1)  The pro forma statement of operations data for the year ended September 30,
     1996 and for the six months  ended March 31, 1997  present  results for the
     Company as if the  acquisitions  of Sports Image and Motorsport  Traditions
     had occurred as of October 1, 1995.  The pro forma  statement of operations
     data does not reflect any cost  savings  associated  with the  reduction of
     overhead or the  elimination  of duplicate  functions or  consolidation  of
     facilities.  See "Unaudited Pro Forma Combined Financial Information" for a
     discussion of pro forma statement of operations adjustments.
(2)  Includes the results of operations of Sports Image beginning as of the date
     of  acquisition  on  November  7, 1996 and the  results  of  operations  of
     Motorsport Traditions beginning as of the date of acquisition on January 8,
     1997. See "Management's  Discussion and Analysis of Financial Condition and
     Results of Operations -- Overview."
(3)  Adjusted  to  reflect  the  two-for-one  stock  split  effected  as a stock
     dividend on May 28, 1996.
(4)  As adjusted to give effect to the sale by the Company of  1,570,000  shares
     of Common Stock at an assumed public offering price of $25.06 per share and
     the application of the net proceeds therefrom.
    
                                        5
<PAGE>
                                 RISK FACTORS


   The  following  factors,  in addition to those  discussed  elsewhere  in this
Prospectus,  should be carefully  considered in  evaluating  the Company and its
business before purchasing shares of Common Stock offered hereby.

CERTAIN FACTORS THAT COULD ADVERSELY AFFECT OPERATING RESULTS

   The  Company's  operating  results are  affected by a wide variety of factors
that could adversely impact its net sales and operating results.  These factors,
many of which are  beyond the  control of the  Company,  include  the  Company's
ability to identify trends in the motorsports  collectibles and consumer markets
and to create and  introduce  products on a timely basis that take  advantage of
those  trends and that  compete  effectively  on the basis of price and consumer
tastes  and   preferences;   its   ability  to  identify   popular   motorsports
personalities  and to enter into and maintain  mutually  satisfactory  licensing
arrangements with them; the racing success of the key motorsports  personalities
with whom the Company has license arrangements;  the Company's ability to design
and arrange for the timely  production and delivery of its products;  the market
acceptance of the Company's  products;  the level and timing of orders placed by
customers;   seasonality;  the  popularity  and  life  cycles  of  and  customer
satisfaction with products designed and marketed by the Company; and competition
and competitive pressures on prices. 

   New  motorsports   collectible  and  consumer  products   frequently  can  be
successfully marketed for only a limited time. The Company's ability to increase
its sales and marketing efforts to stimulate  customer demand and its ability to
monitor third-party manufacturing arrangements in order to maintain satisfactory
delivery  schedules and product  quality are important  factors in its long-term
prospects.  A  slowdown  in demand  for the  Company's  products  as a result of
ineffective marketing efforts, manufacturing difficulties, changing cultural and
demographic   trends  or  consumer  tastes  and  spending   patterns,   economic
conditions,  or other  broad-based  factors could adversely affect the Company's
operating results.

DEPENDENCE ON LICENSE ARRANGEMENTS

   The Company markets its products pursuant to licensing arrangements with race
car drivers, race car owners, race car sponsors,  automobile manufacturers,  and
NASCAR.  These licensing  arrangements  vary in scope and duration and generally
authorize the sale of specified  licensed products for short periods of time. In
some cases, the license  agreements provide for the payment of minimum royalties
or other  fixed  amounts,  so that the  Company  may  have  significant  payment
obligations  with respect to a particular  agreement  regardless of the level of
sales of products  licensed under that agreement or the  profitability  of those
sales. The success of licensing arrangements depends on many factors,  including
the reasonableness of license fees in relationship to revenue generated by sales
of licensed products, the continued popularity of licensors,  and the absence of
their  sickness,  incapacity,  or  death.  The  termination,   cancellation,  or
inability to renew material licensing arrangements,  or the inability to develop
and enter into new licensing arrangements,  would have a material adverse effect
on the Company. See "Business -- Licenses." 

DEPENDENCE ON THIRD PARTIES FOR MANUFACTURING

   
   The  Company  depends  upon third  parties  to  manufacture  its  motorsports
collectibles and consumer products. Although the Company owns most of the tools,
dies,  and molds  utilized in the  manufacturing  processes  of its  collectible
products  and owns the  tooling  and dies  used to  manufacture  certain  of its
consumer  products,  the  Company  has limited  control  over the  manufacturing
processes  themselves.   As  a  result,  any  difficulties  encountered  by  the
third-party  manufacturers  that result in product defects,  production  delays,
cost overruns, or the inability to fulfill orders on a timely basis could have a
material adverse effect on the Company.
    

   The  Company  does  not  have  long-term   contracts  with  its   third-party
manufacturers.  Although  the Company  believes it would be able to secure other
third-party  manufacturers  to produce its products as a result of its ownership
of the  molds  and  tools  used  in the  manufacturing  process,  the  Company's
operations would be adversely  affected if it lost its relationship  with any of
its current  suppliers  (including  particularly  its  manufacturer  of die-cast
products,  which  currently  utilizes one  facility in the Peoples'  Republic of
China  ("China") to produce all of the  Company's  die-cast  products) or if its
current suppliers'
                                        6
<PAGE>
operations  or  sea  or  air  transportation   with  its  China-based   die-cast
manufacturer  were disrupted or terminated even for a relatively short period of
time. The Company's tools,  dies, and molds are located at the facilities of its
third-party  manufacturers,   and,  accordingly,   significant  damage  to  such
facilities  (particularly the facility used by its die-cast product manufacturer
in China) could result in the loss of or damage to a material portion of its key
tools,  dies,  and molds in addition to production  delays while new  facilities
were being arranged and replacement  tools, dies, and molds were being produced.
The  Company  does not  maintain  an  inventory  of  sufficient  size to provide
protection  for any  significant  period  against  an  interruption  of  supply,
particularly if it were required to utilize alternative sources of supply.

   Although  the Company  does not itself  purchase  the raw  materials  used to
manufacture its products,  it is potentially subject to variations in the prices
it pays its third-party  manufacturers  for products  depending on what they pay
for the raw materials. In this regard, the Company understands that the price of
zinc,  a  principal  raw  material  in  its  die-cast  replicas,  has  increased
substantially  over  the  last  several  years,  although  to date  these  price
increases  have not been  reflected  in increases in the prices the Company pays
for its die-cast replicas. 

INTEGRATION OF BUSINESS OPERATIONS

   The Company has  recently  completed  the  acquisitions  of Sports  Image and
Motorsport   Traditions.   Following   these   acquisitions,   the  Company  has
consolidated  the  operations of Sports Image and Motorsport  Traditions,  which
were  based  in the same  city and  marketed  substantially  identical  types of
products through substantially identical channels of distribution.  There can be
no  assurance  that  the  Company  will  be  able to  complete  effectively  the
integration of the operations of Sports Image and Motorsport Traditions with the
Company's  operations,  to manage  effectively  the combined  operations  of the
acquired  businesses,  to achieve the Company's  operating and growth strategies
with respect to these businesses, to obtain increased revenue opportunities as a
result of the anticipated  synergies  created by expanded product  offerings and
additional distribution channels, or to reduce the overall selling, general, and
administrative expenses associated with the acquired operations. The integration
of the  management,  operations,  and  facilities  of Sports  Image,  Motorsport
Traditions, and any other businesses the Company may acquire in the future could
involve unforeseen  difficulties,  which could have a material adverse effect on
the Company's business, financial condition, and operating results. 

   
   The Company  has  conducted  due  diligence  reviews of each of the  acquired
businesses and has received representations and warranties regarding each of the
acquired  businesses.  There  can  be no  assurance,  however,  that  unforeseen
liabilities  will not arise in  connection  with the  operation  of the acquired
businesses  or  future  acquired  businesses  or that any  contractual  or other
remedies  available to the Company will be sufficient to compensate  the Company
in the event unforeseen liabilities arise. For example, the Company recently was
named as a defendant in a lawsuit based upon actions  alleged to have been taken
by Sports Image, Inc. and Creative  Marketing and Promotions,  Inc. prior to the
Company's  acquisitions  of those entities.  The Company  currently is unable to
quantify the amount of  liability,  if any, that it may incur as a result of the
lawsuit. See "Business -- Litigation and Environmental Matters."
    

   
   The Company anticipates using the opportunities created by the combination of
Sports Image and Motorsport  Traditions to effect what the Company believes will
be substantial  cost savings,  including a reduction in operating  expenses as a
result  of the  elimination  of  duplicative  sales, marketing,  administrative,
warehouse,  and distribution facilities,  functions, and personnel.  Significant
uncertainties,  however, accompany any business combination, and there can be no
assurance that the Company will be able to achieve its  anticipated  integration
of  facilities,   functions,   and  personnel  in  order  to  achieve  operating
efficiencies  or  otherwise  realize  cost  savings  as a result  of the  recent
acquisitions  or future  acquisitions.  The inability to achieve the anticipated
cost savings could have a material  adverse  effect on the  Company's  business,
financial condition, and operating results.
    

MANAGEMENT OF GROWTH

   Since 1993, the Company's  business  operations  have  undergone  significant
changes  and  growth,  including  its  emphasis  on  and  the  expansion  of its
collectible product lines, acquisition of its motorsports
                                        7
<PAGE>
   
consumer products lines, and significant  investments in tooling.  The Company's
ability to manage  effectively  any  significant  future growth,  however,  will
require  it to  integrate  successfully  the  operations  of  Sports  Image  and
Motorsport  Traditions with the Company's  operations and to enhance further its
operational,  financial,  and management  systems;  to expand its facilities and
equipment; to receive products from third-party manufacturers on a timely basis;
and to successfully hire, train, retain, and motivate additional employees.  The
failure of the Company to manage its growth on an  effective  basis could have a
material  adverse effect on the Company's  business,  financial  condition,  and
operating  results.  The Company has entered into a lease for a new headquarters
facility in Phoenix,  Arizona,  and anticipates  that it will enter into a lease
for a new facility in Charlotte,  North  Carolina,  for its operations  based in
that area.  The Company may be required to increase  staffing and other expenses
as well as make expenditures on capital  equipment and manufacturing  sources in
order to meet the  anticipated  demand of its customers.  Sales of the Company's
collectible and consumer products are subject to changing  consumer tastes,  and
customers for the Company's  promotional  items  generally do not commit to firm
orders for more than a short time in advance. The Company's  profitability would
be adversely  affected if the Company increases its expenditures in anticipation
of future orders that do not  materialize.  Certain  customers also may increase
orders  for the  Company's  products  on  short  notice,  which  would  place an
excessive short-term burden on the Company's resources.
    

RAPID MARKET CHANGES

   
   The  markets  for the  Company's  products  are  subject to rapidly  changing
customer tastes, a high level of competition,  seasonality,  and a constant need
to create and market  new  products.  Demand  for  motorsports  collectible  and
consumer  products  depends  upon the  popularity  of certain  drivers and other
personalities,   themes,   cultural  and  demographic   trends,   marketing  and
advertising expenditures, and general economic conditions. Because these factors
can change  rapidly,  customer  demand also can shift quickly.  New  motorsports
collectible and consumer  products  frequently can be successfully  marketed for
only a limited time. The Company may not always be able to respond to changes in
customer  tastes  and  demands  because  of the  amount  of time  and  financial
resources that may be required to bring new products to market. The inability to
respond  quickly to market  changes could have a material  adverse effect on the
Company's business, financial condition, and operating results. See "Business --
Products and Services."
    

DEPENDENCE ON NEW PRODUCTS

   The Company's operating results depend to a significant extent on its ability
to continue to develop and introduce new products on a timely basis that compete
effectively on the basis of price and that address customer tastes, preferences,
and requirements.  The success of new product  introductions  depends on various
factors, including proper new product selection,  successful sales and marketing
efforts, timely production and delivery of new products, and consumer acceptance
of new products. There can be no assurance that any new products will receive or
maintain  substantial market  acceptance.  The failure of the Company to design,
develop, and introduce popular products on a timely basis would adversely affect
its future operating results. See "Business -- Products and Services."

COMPETITION

   The  motorsports  collectible  and consumer  products  markets are  extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the  Company  possesses.  The Company  believes  that  Racing  Champions,  Inc.,
Revell-Monogram,  Inc.,  and The ERTL  Company,  Inc.  constitute  its principal
competitors  in  the  motorsports  die-cast  replica  industry.   The  Company's
motorsports apparel and souvenirs compete with similar products sold or licensed
by  drivers,  owners,  sponsors,  and other  licensors  with  which the  Company
currently  does not have licenses as well as with sports  apparel  licensors and
manufacturers   in  general.   Emerging   companies   also  may  increase  their
participation in these motorsports markets.  The Company's  promotional programs
must  compete  for  advertising  dollars  against  other  specialty  advertising
programs and media, such 
                                        8
<PAGE>
   
as  television,  radio,  newspapers,  magazines,  and  billboards.  The  Company
currently  competes  principally  on the basis of the current  popularity of the
race car drivers and others with whom it has  licenses and its ability to obtain
favorable licensing arrangements with other popular licensors; the appeal of its
products;  and the cost, design,  and delivery schedules of its products.  There
can be no  assurance  that  the  Company  will  continue  to be able to  compete
successfully in the future. See "Business -- Competition."
    

POTENTIAL REGULATION OF CORPORATE SPONSORSHIP

   
   Tobacco and alcohol companies provide a significant amount of advertising and
promotional support of racing events,  drivers,  and car owners. In August 1996,
the U.S. Food and Drug  Administration  (the "FDA") published final  regulations
that will  substantially  restrict  tobacco  industry  sponsorship  of  sporting
events,  including  motorsports,  beginning  in 1998.  In April 1997,  a federal
district judge ruled that the FDA did not have the authority to regulate tobacco
marketing.  That  ruling,  if  upheld  on  appeal,  would  have  the  effect  of
overturning  the FDA  regulations.  It has been  reported,  however that certain
major  manufacturers  of tobacco  products  currently are involved in settlement
negotiations  with  attorneys  general  of a number  of states  that have  filed
lawsuits  against  such  tobacco  product  manufacturers.  According  to  public
reports,   those  settlement   negotiations  involve  discussions  of  potential
voluntary  restrictions on advertising by the tobacco industry as one element of
a possible  settlement.  The FDA regulations,  if ultimately  approved,  and any
other  legislation,  regulations,  or other  initiatives,  including the pending
settlement  negotiations,  that limit or prohibit  advertisements of tobacco and
alcohol products at sporting events,  including racing events,  could ultimately
affect the popularity of motorsports, which could have a material adverse effect
on the  Company.  The  Company  believes,  however,  that other  major  consumer
products  companies  would  quickly  replace  tobacco and alcohol  companies  as
sponsors  of  motorsports  in the event  that  advertisement  of those  products
declines.
    

SEASONAL FLUCTUATIONS IN SALES

   Because the auto racing season is concentrated between the months of February
and November, the second and third calendar quarters of each year (the Company's
third and fourth fiscal quarters) generally are characterized by higher sales of
motorsports  products.  Seasonal fluctuations in quarterly sales may require the
Company to take temporary  measures,  including changes in its personnel levels,
borrowing amounts, and production and marketing activities,  and could result in
unfavorable quarterly earnings comparisons.  The Company believes, however, that
holiday sales of its products are  increasing,  which has the effect of reducing
seasonal fluctuations in its sales. 

INTERNATIONAL TRADE, EXCHANGE, AND FINANCING

   The Company  obtains its die-cast  collectibles  and other  replicas  under a
manufacturing  arrangement with a third-party manufacturer in China. The Company
believes that production of its die-cast  products  overseas enables the Company
to obtain  these  items on a cost basis that  enables the Company to market them
profitably.  The Company's  reliance on its third-party  manufacturer to provide
personnel and  facilities in China,  and the Company's  maintenance of equipment
and  inventories  abroad,  expose it to certain  economic and  political  risks,
including the business and financial condition of the third-party  manufacturer,
political and economic  conditions abroad, and the possibility of expropriation,
supply  disruption,  currency  controls,  and exchange  fluctuations  as well as
changes in tax laws, tariffs, and freight rates. Protectionist trade legislation
in either  the  United  States  or  foreign  countries,  such as a change in the
current tariff  structures,  export  compliance  laws, or other trade  policies,
could  adversely  affect the  Company's  ability to purchase its  products  from
foreign suppliers or the price at which the Company can obtain those products.

   All of the Company's purchases from its foreign manufacturers are denominated
in United States dollars. As a result, the foreign  manufacturers bear any risks
associated  with exchange rate  fluctuations  subsequent to the date the Company
places its orders with those manufacturers.  Purchases of die-cast products from
the China-based  manufacturer of those products generally require the Company to
provide an  international  letter of credit in an amount  equal to the  purchase
order. Although the Company currently has in place financing  arrangements in an
amount that it considers adequate for anticipated purchase levels, the inability
to fund any letter of credit required by a supplier would have an adverse impact
on the Company's operations.
                                        9
<PAGE>
   Under  the terms of its  license  agreement  with  Hasbro,  Hasbro's  royalty
payments to the Company  for sales by Hasbro in foreign  countries  are based on
the exchange  rates in effect on the last day of the calendar  quarter for which
such  royalties are owed.  As a result,  the Company bears any risks that may be
associated  with  exchange  rate  fluctuations  between the date on which Hasbro
records overseas sales of products subject to the license agreement and the last
day of the  calendar  quarter in which the sales are made.  The Company does not
currently  believe that royalties from overseas sales of products by Hasbro will
represent a material percentage of the Company's total revenue. As a result, the
Company  does  not  currently   anticipate   that  it  will  engage  in  hedging
transactions  intended to offset potential adverse consequences of exchange rate
fluctuations  with  respect to  royalty  payments  due from  Hasbro for sales in
foreign countries.

POSSIBLE NEED FOR ADDITIONAL CAPITAL TO SUPPORT GROWTH

   The Company's business  operations have grown considerably in recent years as
a result of an increase in the number of  licensing  arrangements  with race car
drivers, car owners, sponsors,  automobile manufacturers,  and others; expansion
of the  Company's  product  offerings,  including  additional  lines of die-cast
replicas  that  have  required  substantial  investments  in  new  tooling;  and
significant acquisitions of complementary  businesses.  The Company has financed
this growth through cash generated by operations, by debt and equity financings,
and by issuing  additional  shares of Common Stock for  acquisitions.  Continued
rapid growth,  whether externally through additional  acquisitions or internally
through new  licensing  arrangements  or new product  offerings,  could  require
substantial  additional  capital  in excess of funds  available  to the  Company
through its existing credit facility, cash generated by operations,  and the net
proceeds  of  this  offering.   The  timing  and  amount  of  any  such  capital
requirements  cannot be  predicted  at this time.  Although the Company has been
able to obtain adequate  financing on acceptable terms in the past, there can be
no assurance  that such  financing  will  continue to be available on acceptable
terms. If such financing is not available on satisfactory terms, the Company may
be unable to expand its business at the rate desired and its  operating  results
may be adversely affected.  Debt financing increases expenses and must be repaid
regardless of operating  results.  Equity  financing  could result in additional
dilution to existing shareholders. 

DEPENDENCE ON KEY PERSONNEL

   
   The Company's  development and operations to date have been, and its proposed
operations  will be,  substantially  dependent upon the efforts and abilities of
its senior  management,  including Fred W. Wagenhals,  the Company's Chairman of
the Board,  President,  and Chief Executive Officer. The loss of services of one
or more of its key employees,  particularly Mr. Wagenhals, could have a material
adverse effect on the Company. The Company maintains key person insurance on the
life of Mr.  Wagenhals  in the  amount of $3.0  million.  The  Company  does not
maintain such insurance on any of its other officers. See "Management."
    

POSSIBLE VOLATILITY OF STOCK PRICE

   The market price of the  Company's  Common Stock has  increased  dramatically
during the last three years.  See "Price Range of Common  Stock." The period was
marked  by  generally  rising  stock  prices,   extremely   favorable   industry
conditions,  and substantially  improved operating results by the Company. There
can be no assurance that these favorable  conditions will continue.  The trading
price of the  Company's  Common  Stock in the  future  could be  subject to wide
fluctuations  in response to quarterly  variations  in operating  results of the
Company,  actual or anticipated  announcements of new products by the Company or
its  competitors,  changes in  analysts'  estimates of the  Company's  financial
performance,  general  conditions in the markets in which the Company  competes,
worldwide economic and financial  conditions,  and other events or factors.  The
stock market also has  experienced  extreme price and volume  fluctuations  that
have  particularly  affected  the  market  prices  for  many  rapidly  expanding
companies  and that often have been  unrelated to the operating  performance  of
such companies.  These broad market fluctuations and other factors may adversely
affect the market price of the Company's Common Stock.

LITIGATION

   The Company is one of  approximately  30 defendants in a lawsuit in which the
state of Arizona  seeks  recovery of certain  clean-up  costs under  federal and
state environmental laws. The Company also is a 
                                       10
<PAGE>
   
defendant in a lawsuit alleging breach of contractual  duties and  appropriation
of  certain  business  opportunities  of a  dissolved  corporation  and  further
claiming that these alleged  activities  were part of a fraudulent  scheme.  The
Company was recently  named as a defendant in a class  action  lawsuit  alleging
that the defendants  engaged in certain price fixing and other  anti-competitive
activities  in violation  of federal  anti-trust  laws.  The Company is actively
defending  these  lawsuits.  In the event a decision  adverse to the  Company is
rendered in any of these  lawsuits,  the  resolution of such matter could have a
material  adverse effect on the Company's  business,  financial  condition,  and
operation  results.  The Company's  financial  statements  currently  reflect no
provision for any of these lawsuits.  See "Management's  Discussion and Analysis
of Financial  Condition and Results of  Operations"  and "Business -- Litigation
and Environmental Matters."
    

RIGHTS TO ACQUIRE SHARES; POTENTIAL ISSUANCE OF ADDITIONAL SHARES

   
   As of May 22,  1997,  options to  acquire a total of  1,148,305  shares  were
outstanding under the Company's 1993 Stock Option Plan (the "1993 Plan"). During
the terms of such  options,  the holders  thereof will have the  opportunity  to
profit  from an  increase  in the market  price of Common  Stock with  resulting
dilution in the  interests  of holders of Common  Stock.  The  existence of such
stock options could  adversely  affect the terms on which the Company can obtain
additional  financing,  and the  holders  of such  options  can be  expected  to
exercise such options at a time when the Company,  in all  likelihood,  would be
able to obtain  additional  capital by  offering  shares of its Common  Stock on
terms more  favorable to the Company than those provided by the exercise of such
options. 
    

SHARES ELIGIBLE FOR FUTURE SALE; POTENTIAL DEPRESSIVE EFFECT ON STOCK PRICE

   
     Sales of substantial amounts of Common Stock by shareholders of the Company
following  this  offering,  or even the  potential  for such  sales,  may have a
depressive  effect on the market price of the Common  Stock.  Of the  15,283,485
shares of Common  Stock to be  outstanding  upon  completion  of this  offering,
approximately 12,338,500 shares will be eligible for resale in the public market
without restriction or further registration unless held by an "affiliate" of the
Company,  as that term is defined under the  Securities  Act of 1933, as amended
(the "Securities Act"). The approximately  2,945,000  remaining shares of Common
Stock  outstanding are "restricted  securities," as that term is defined in Rule
144 under the Securities  Act, and may be sold only in compliance with Rule 144,
pursuant to  registration  under the Securities Act, or pursuant to an exemption
therefrom.  An aggregate of  approximately  844,000  shares of such  "restricted
securities"  have been  registered for resale  pursuant to another  registration
statement.  Upon  completion  of this  offering,  an aggregate of  approximately
2,101,000  shares held by certain  officers and directors  will be available for
sale under Rule 144. The Company's directors and executive officers have entered
into lock-up  agreements  that restrict the sale of their shares of Common Stock
during the 120-day  period after the date of this  Prospectus  without the prior
written  consent of Montgomery  Securities.  The other Selling  Shareholder  has
entered  into a  lock-up  agreement  that  restricts  the sale of his  remaining
450,000  shares of Common Stock during the 90-day  period after the date of this
Prospectus  without  the prior  written  consent of  Montgomery  Securities.  In
addition,  the  Company has agreed that it will not issue,  offer,  sell,  grant
options to purchase,  or otherwise dispose of any equity securities or any other
securities  convertible into or exchangeable  for shares of Common Stock,  other
than upon exercise of outstanding stock options, during the 120-day period after
the date of this  Prospectus  without the prior  written  consent of  Montgomery
Securities.  See  "Description of Securities -- Shares Eligible for Future Sale"
and "Underwriting."
    

LACK OF DIVIDENDS

   The Company has never paid any cash  dividends  on its Common  Stock and does
not currently  anticipate that it will pay dividends in the foreseeable  future.
Instead,  the  Company  intends  to apply  its  earnings  to the  expansion  and
development of its business. See "Dividend Policy."
                                       11
<PAGE>
CHANGE IN CONTROL PROVISIONS

     The Company's Amended and Restated Articles of Incorporation (the "Restated
Articles"), Amended and Restated Bylaws (the "Restated Bylaws"), and Arizona law
contain provisions that may have the effect of making more difficult or delaying
attempts by others to obtain  control of the Company,  even when those  attempts
may be in the  best  interests  of  shareholders.  The  Restated  Articles  also
authorize the Board of Directors,  without shareholder approval, to issue one or
more series of Preferred Stock, which could have voting, liquidation,  dividend,
conversion,  or other rights that adversely affect or dilute the voting power of
the holders of Common Stock. See "Description of Securities."

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

   Certain statements and information contained in this Prospectus, particularly
those  under  the  headings   "Business,"   "Risk  Factors,"  and  "Management's
Discussion  and  Analysis of  Financial  Condition  and Results of  Operations,"
concerning future,  proposed, and anticipated activities of the Company, certain
trends  with  respect  to the  Company's  revenue,  operating  results,  capital
resources,  and  liquidity  or with  respect to the markets in which the Company
competes or the motorsports  industry in general, and other statements contained
in  this  Prospectus  regarding  matters  that  are  not  historical  facts  are
forward-looking  statements,  as such term is  defined  in the  Securities  Act.
Forward-looking   statements,   by  their  very   nature,   include   risks  and
uncertainties,  many of which are beyond  the  Company's  control.  Accordingly,
actual  results may  differ,  perhaps  materially,  from those  expressed  in or
implied by such  forward-looking  statements.  Factors  that could cause  actual
results to differ  materially  include  those  discussed  elsewhere  under "Risk
Factors."
                                       12
<PAGE>
                               USE OF PROCEEDS

   
   The net  proceeds to the  Company  from the sale of the  1,570,000  shares of
Common Stock  offered by the Company  hereby are  estimated to be  approximately
$36.7 million  (approximately $43.4 million if the Underwriters'  over-allotment
option is exercised  in full),  assuming a public  offering  price of $25.06 per
share and after deducting estimated underwriting discounts and offering expenses
of approximately $2.7 million  (approximately  $3.1 million if the Underwriters'
over-allotment option is exercised in full). The Company will not receive any of
the  proceeds   from  the  sale  of  shares  of  Common  Stock  by  the  Selling
Shareholders. See "Principal and Selling Shareholders."
    

   The Company  intends to use the net  proceeds of this  offering (i) to retire
outstanding indebtedness under the Company's existing line of credit facility of
approximately  $4.5 million as of March 31, 1997 (drawn down in connection  with
the  acquisition of Motorsport  Traditions and the  refinancing of  indebtedness
incurred in connection with the  acquisition of Sports Image),  which matures on
March 31, 1998 and bears interest,  at the Company's  option, at a rate equal to
either (a) the greater of (1) the bank's publicly  announced prime rate or (2) a
weighted average Federal Funds rate plus 0.5%, or (b) LIBOR plus 1.9% per annum;
and (ii) for general corporate purposes, including possible acquisitions and for
additional  working  capital.  See  "Management's  Discussion  and  Analysis  of
Financial   Condition  and  Results  of  Operations  --  Liquidity  and  Capital
Resources." The amounts actually  expended by the Company for general  corporate
purposes will vary significantly  depending upon a number of factors,  including
future  revenue  growth  and the  amount  of  cash  generated  by the  Company's
operations.  As a result,  the  Company  will  retain  broad  discretion  in the
allocation of a significant  portion of the net proceeds from this offering.  In
addition, the Company may make one or more acquisitions of complementary product
lines or businesses that it believes will broaden or enhance its current product
offerings  or  increase  market  share.  Although  it  currently  is  engaged in
preliminary  discussions regarding one or more potential business  acquisitions,
the Company has no specific oral or written  plans,  agreements,  or commitments
for any such acquisition, and there can be no assurance that the Company will be
able to  consummate  any  such  acquisition  in the  future.  Pending  the  uses
described  above,  the  net  proceeds  will  be  invested  in  interest-bearing,
investment-grade securities. 

                               DIVIDEND POLICY

   The  Company  has  never  paid  dividends  on its  Common  Stock and does not
anticipate that it will do so in the foreseeable  future.  The future payment of
dividends,  if any, on the Common Stock is within the discretion of the Board of
Directors  and will  depend on the  Company's  earnings,  capital  requirements,
financial condition, and other relevant factors.  Furthermore,  the terms of the
Company's  current  credit  facility  impose  limitations  on the ability of the
Company to pay dividends without the consent of the Company's lender. 
                                       13
<PAGE>
                                CAPITALIZATION

   
   The following table sets forth the actual capitalization of the Company as of
March 31, 1997,  and as adjusted to reflect the sale of the 1,570,000  shares of
Common Stock  offered  hereby by the Company (at the assumed  offering  price of
$25.06 per share) and the  application of the estimated net proceeds  therefrom,
after deducting estimated underwriting discounts and offering expenses.
<TABLE>
<CAPTION>
                                                                               MARCH 31, 1997             
                                                                         ------------------------         
                                                                          ACTUAL(1) AS ADJUSTED(1) 
                                                                         ---------  --------------         
                                                                             (IN THOUSANDS)           
<S>                                                                      <C>             <C>             
Short-term debt ....................................................     $ 4,500         $    -- 
                                                                         =======         ========         
Long-term debt .....................................................     $22,305         $ 22,305         
Shareholders' equity                                                                                      
  Preferred stock, no par value, 5,000,000 shares authorized;                                
    no shares outstanding ..........................................          --              --          
  Common Stock, $0.01 par value, 25,000,000 shares authorized;                               
    13,713,485 shares issued and outstanding, actual;                                                     
    15,283,485 shares issued and outstanding, as adjusted ..........         137              153         
  Additional paid-in capital .......................................      31,939           68,589
  Retained earnings ................................................      11,884           11,884         
                                                                         -------         --------         
     Total shareholders' equity ....................................      43,960           80,626
                                                                         -------         --------         
Total capitalization ...............................................     $66,265         $102,931
                                                                         =======         ========         
</TABLE>
- ------------
(1)   Excludes (i) 1,014,305  shares of Common Stock  reserved for issuance upon
      exercise of stock options  outstanding as of March 31, 1997,  (ii) 134,000
      shares  reserved  for  issuance  upon  exercise of stock  options  granted
      subsequent  to March 31,  1997,  and (iii)  417,450  shares  reserved  for
      issuance  upon the  exercise of stock  options  that may be granted in the
      future under the Company's 1993 Stock Option Plan. See "Management -- 1993
      Stock Option Plan."
    

                         PRICE RANGE OF COMMON STOCK

   The  Company's  Common  Stock has been quoted on the Nasdaq  National  Market
under the symbol "ACTN" since April 27, 1993. The following table sets forth the
quarterly high and low sales prices of the Company's  Common Stock on the Nasdaq
National Market for the calendar periods  indicated,  as adjusted to reflect the
two-for-one stock split effected as a stock dividend on May 28, 1996:

                                                              HIGH        LOW
                                                            --------   --------
1995:
  First Quarter ......................................     $   3.69    $   2.38
  Second Quarter .....................................         4.63        3.19
  Third Quarter ......................................         9.25        4.25
  Fourth Quarter .....................................         9.81        6.13

1996:
  First Quarter ......................................     $  11.63    $   6.38
  Second Quarter .....................................        20.50       10.75
  Third Quarter ......................................        14.75        9.75
  Fourth Quarter .....................................        19.50       12.50

   
1997:
  First Quarter ......................................     $  24.25    $  16.50
  Second Quarter (through May 22, 1997) ..............        29.00       18.00
    

   
   As of May 22, 1997, there were 168 holders of record and approximately  5,000
beneficial  owners of the Company's  Common Stock.  On May 22, 1997, the closing
sales price of the  Company's  Common  Stock on the Nasdaq  National  Market was
$25.06 per share.
                                       14
<PAGE>
                      SELECTED CONSOLIDATED FINANCIAL DATA
    

   The selected historical financial data presented below as of and for the five
years  ended  September  30, 1996 are derived  from the  Company's  consolidated
financial   statements,   which  have  been  audited  by  Arthur  Andersen  LLP,
independent public accountants. The selected historical financial data as of and
for the six months ended March 31, 1996 and 1997 are derived from the  Company's
unaudited  financial  statements.  In the opinion of management,  the historical
financial  data for the six months  ended  March 31,  1996 and 1997  include all
adjustments,  consisting solely of normal recurring adjustments, necessary for a
fair presentation for such periods. The historical results of operations for the
six months ended March 31, 1997 are not necessarily  indicative of results to be
expected for the year ending  September 30, 1997.  The selected  financial  data
should be read in  conjunction  with  "Management's  Discussion  and Analysis of
Financial  Condition and Results of Operations"  and the Company's  Consolidated
Financial   Statements  and  the  Notes  thereto  included   elsewhere  in  this
Prospectus. 
<TABLE>
<CAPTION>
                                                                                      SIX MONTHS ENDED
                                           FISCAL YEAR ENDED SEPTEMBER 30,                MARCH 31,
                                 -------------------------------------------------- -------------------
                                    1992       1993      1994      1995      1996      1996      1997
                                 --------- ---------- --------- --------- --------- --------- ---------
                                       (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)        (UNAUDITED)
                                                 
<S>                                <C>       <C>        <C>       <C>       <C>       <C>       <C>
STATEMENT OF OPERATIONS DATA:
Sales:
 Collectibles(1) ................  $10,681   $11,558    $12,802   $23,443   $40,904   $17,047   $23,522
 Apparel and souvenirs(1) .......      --        --         143     1,190     1,961       725    18,334
 Promotional ....................      --        --         --        --      1,351       --      1,355
 Other(2)(3) ....................    1,988     3,550      3,924     1,498       --        --        267
                                 --------- ---------- --------- --------- --------- --------- ---------
  Net sales .....................   12,669    15,108     16,869    26,131    44,216    17,772    43,478
Cost of sales ...................    9,141     9,730     10,488    15,882    25,296    10,583    26,302
                                 --------- ---------- --------- --------- --------- --------- ---------
Gross profit ....................    3,528     5,378      6,381    10,249    18,920     7,189    17,176
Selling, general and               
 administrative expenses ........    3,092     6,552      5,808     6,119     9,266     3,967     9,751
                                 --------- ---------- --------- --------- --------- --------- ---------
Income (loss) from operations....      436    (1,174)       573     4,130     9,654     3,222     7,425
Interest income (expense) and          
 other, net .....................      (48)      (66)      (164)       24       216       141      (750)
                                 --------- ---------- --------- --------- --------- --------- ---------
Income (loss) before provision         388    (1,240)       409     4,154     9,870     3,363     6,675
 for (benefit from) income taxes
Provision for (benefit from)          
 income taxes ...................       87       (69)      (224)    1,384     3,917     1,345     2,670
                                 --------- ---------- --------- --------- --------- --------- ---------
Net income (loss) ...............  $   301  ($ 1,171)   $   633   $ 2,770   $ 5,953   $ 2,018   $ 4,005
                                 ========= ========== ========= ========= ========= ========= =========
Net income (loss) per common     
 share, assuming full
 dilution(4) ....................  $  0.07  ($  0.21)   $  0.08   $  0.25   $  0.46   $  0.16   $  0.29
                                 ========= ========== ========= ========= ========= ========= =========
Weighted average number of         
 common shares, assuming full
 dilution(4) ....................    4,247     5,662      9,640    11,570    13,069    12,948    13,799

CONSOLIDATED BALANCE SHEET DATA
 (AT END OF PERIOD):
Working capital (deficit)  ......  $  (285)  $ 3,186    $ 5,699   $11,922   $18,094   $13,179   $19,203
Total assets ....................    3,174     8,565     11,656    23,351    31,649    25,875    81,519
Total debt ......................    1,406       452        266       288       365       425    26,805
Shareholders' equity ............      139     5,744      6,909    18,890    26,996    21,775    43,960
</TABLE>
- ------------
(1)   Includes the results of  operations  of Sports  Image  beginning as of the
      date of  acquisition on November 7, 1996, and the results of operations of
      Motorsport  Traditions  beginning as of the date of acquisition on January
      8, 1997. See "Management's  Discussion and Analysis of Financial Condition
      and Results of Operations -- Overview."

(2)   Includes the revenue of the  Company's  M-Car(TM)  operations  through the
      discontinuation  of those  operations in September 1994 and the revenue of
      the Company's mini vehicle operations through the discontinuation of those
      operations in March 1995.

(3)   Includes royalty and license fees beginning in fiscal 1997.

(4)   Adjusted  to reflect  the  two-for-one  stock  split  effected  as a stock
      dividend on May 28, 1996.
                                       15
<PAGE>
              UNAUDITED PRO FORMA COMBINED FINANCIAL INFORMATION

INTRODUCTION


   The following  unaudited pro forma  combined  statements of operations of the
Company for the fiscal year ended  September  30, 1996 and the six months  ended
March 31, 1997 give effect to the  acquisitions  of Sports Image and  Motorsport
Traditions,  assuming that those acquisitions were completed on October 1, 1995.
The unaudited pro forma combined  statements of operations  presented  herein do
not purport to represent what the Company's  actual results of operations  would
have  been had the  acquisitions  of  Sports  Image  and  Motorsport  Traditions
occurred on that date or to project the Company's  results of operations for any
future period. 

              UNAUDITED PRO FORMA COMBINED STATEMENT OF OPERATIONS
                 FOR THE FISCAL YEAR ENDED SEPTEMBER 30, 1996
                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<TABLE>
<CAPTION>
                                                                                                ADJUSTED
                                                          ACQUIRED     TOTAL      PRO FORMA     PRO FORMA
                                           THE COMPANY  COMPANIES(1)  COMBINED   ADJUSTMENTS    COMBINED
                                         ------------- ------------ ---------- -------------- -----------
<S>                                      <C>           <C>          <C>        <C>            <C>
Sales:
 Collectibles ...........................$40,904       $ 8,990      $ 49,894   $  (6,900)(2)   $ 42,994
 Apparel and souvenirs ..................  1,961        69,650        71,611      (4,329)(2)     67,282
 Promotional ............................  1,351            --         1,351          --          1,351
 Other ..................................     --            --            --          --            --
                                         -------      --------     ---------   ---------       --------
  Net sales ............................. 44,216        78,640       122,856     (11,229)       111,627
Cost of sales ........................... 25,296        56,329        81,625     (11,229)(2)     70,396
                                         -------      --------     ---------   ---------       --------
  Gross profit .......................... 18,920        22,311        41,231          --         41,231
Selling, general, and administrative       
 expenses ...............................  9,266        15,082        24,348       1,346 (3)     25,694
                                         -------      --------     ---------   ---------       --------
Income from operations ..................  9,654         7,229        16,883      (1,346)        15,537
Interest income (expense) and other, net     216        (1,031)         (815)     (2,311)(4)     (3,126)
                                         -------      --------     ---------   ---------       --------
Income before provision for income taxes   9,870         6,198        16,068      (3,657)        12,411
Provision for income taxes ..............  3,917            --         3,917       1,063 (5)      4,980
                                         -------      --------     ---------   ---------       --------
  Net income ............................$ 5,953      $  6,198     $  12,151   $  (4,720)      $  7,431
                                         =======      ========     =========   =========       =========
Net income per common share, assuming    
 full dilution ..........................$  0.46                                               $   0.54
                                         =======                                               ========
Weighted average number of common         
 shares, assuming full dilution ......... 13,069                                                 13,816 (6)
</TABLE>
- ------------
(1)   Reflects  the  historical   operations  of  Sports  Image  and  Motorsport
      Traditions.

(2)   Reflects the elimination of intercompany sales.

(3)   Reflects the amortization of goodwill  associated with the acquisitions of
      Sports Image and Motorsport Traditions.  Does not reflect any cost savings
      associated   with  the  reduction  of  overhead  or  the   elimination  of
      duplicative  functions or consolidation of facilities.  See  "Management's
      Discussion  and Analysis of Financial  Condition and Results of Operations
      -- Overview."

(4)   Reflects  additional interest expense associated with the financing of the
      acquisitions of Sports Image and Motorsport  Traditions.  Does not reflect
      the reduction of debt resulting  from the use of proceeds  related to this
      offering. See "Use of Proceeds."

(5)   Reflects  the  income  tax  provision  based  on  applying  the pro  forma
      estimated effective income tax rate of the combined companies.

(6)   Reflects  the  issuance of 746,218  shares of Common Stock as a portion of
      the  consideration  paid to the sellers.  Does not reflect the issuance of
      additional shares in this offering.
                                       16
<PAGE>
              UNAUDITED PRO FORMA COMBINED STATEMENT OF OPERATIONS
                     FOR THE SIX MONTHS ENDED MARCH 31, 1997
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<TABLE>
<CAPTION>
                                                                                                     ADJUSTED
                                                           ACQUIRED                    PRO FORMA    PRO FORMA
                                            THE COMPANY  COMPANIES(1) TOTAL COMBINED  ADJUSTMENTS    COMBINED
                                            -----------  ------------ --------------  -----------   ----------
<S>                                             <C>       <C>            <C>           <C>          <C>
Sales:
 Collectibles ..............................    $23,522   $  1,726       $ 25,248      $    --      $  25,248
 Apparel and souvenirs .....................     18,334     10,794         29,128       (1,050)(2)     28,078
 Promotional ...............................      1,355        --           1,355           --          1,355
 Other .....................................        267        --             267           --            267
                                               --------   ---------      --------       --------    ---------
  Net sales ................................     43,478      12,520        55,998       (1,050)        54,948
Cost of sales ..............................     26,302       9,646        35,948       (1,050)(2)     34,898
                                               --------   ---------      --------       --------    ---------
Gross profit ...............................     17,176       2,874        20,050         --           20,050

Selling, general and administrative 
  expenses .................................      9,751       2,640        12,391          190         12,581
                                               --------   ---------      --------       --------    ---------
Income from operations .....................      7,425         234         7,659         (190)         7,469
Interest income (expense) and 
  other, net ...............................       (750)       (334)       (1,084)        (305)(5)     (1,389)
                                               --------   ---------      --------       --------    ---------

Income (loss) before provision for              
 income taxes...............................      6,675        (100)        6,575         (495)         6,080
Provision for income taxes .................      2,670        --           2,670         (241)         2,429
                                               --------   ---------      --------       --------    ---------
Net income (loss) ..........................    $ 4,005    $   (100)     $  3,905      $  (254)     $   3,651
                                               ========    ========      ========       ========    =========
Net income per common share,                  
 assuming full dilution.....................    $  0.29                                             $     0.26
                                               ========                                             ==========
Weighted average number of common               
 shares, assuming full 
 dilution ..................................     13,799                                                 14,061(7)
</TABLE>
- ------------
(1)   Reflects the historical operations of Sports Image through the acquisition
      date of  November  7, 1996 and the  historical  operations  of  Motorsport
      Traditions through the acquisition date of January 8, 1997.

(2)   Reflects the elimination of intercompany sales.

(3)   Includes a write-down of inventory immediately prior to the acquisition of
      Motorsport Traditions.

(4)   Reflects the  amortization of goodwill  associated with the acquisition of
      Sports  Image  through  the  acquisition  date of November 7, 1996 and the
      acquisition  of  Motorsport  Traditions  through the  acquisition  date of
      January 8, 1997.  Does not reflect any cost  savings  associated  with the
      reduction  of overhead or the  elimination  of  duplicative  functions  or
      consolidation of facilities.  See "Management's Discussion and Analysis of
      Financial Condition and Results of Operations -- Overview."

(5)   Reflects  additional interest expense associated with the financing of the
      acquisition  of Sports Image through the  acquisition  date of November 7,
      1996 and the acquisition of Motorsport  Traditions through the acquisition
      date of January 8, 1997.  Does not reflect the reduction of debt resulting
      from the use of proceeds related to this offering.  See "Use of Proceeds."

(6)   Reflects  the  income  tax  provision  based  on  applying  the pro  forma
      estimated  effective  income  tax  rate  of the  combined  companies. 

(7)   Reflects the  issuance of 746,218  shares of Common Stock as of October 1,
      1995 as a  portion  of the  consideration  paid to the  sellers.  Does not
      reflect the issuance of additional shares in this offering.
                                       17
<PAGE>
              MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                     CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

   The Company  designs and markets  licensed  motorsports  products,  including
die-cast scaled replicas of motorsports  vehicles,  apparel, and souvenirs.  The
Company also  develops  promotional  programs for sponsors of  motorsports  that
feature the Company's  die-cast  replicas or other  products and are intended to
increase brand awareness of the products or services of the corporate  sponsors.
In addition, the Company represents popular race car drivers in a broad range of
licensing and other revenue-producing opportunities, including product licenses,
corporate  sponsorships,  endorsement contracts,  and speaking engagements.  The
Company's  motorsports  collectibles  and consumer  products are manufactured by
third parties, generally utilizing the Company's designs, tools, and dies.

   The  Company  was  incorporated  in Arizona  in May 1992 and began  marketing
die-cast collectibles in July 1992. In August 1994, the Company acquired certain
assets  and  liabilities  of Fan  Fueler,  Inc.  and  began  marketing  licensed
motorsports  consumer  products.  During fiscal 1994, the Company also conducted
the  business of staging  M-Car(TM)  Grand Prix Races for  charitable  and other
organizations,   in   which   participating   sponsors   purchased   specialized
gas-powered,  one-third  scale racing  vehicles  from the Company.  In September
1994,  the  Company  sold the assets and  liabilities  related to its  M-Car(TM)
operations and  discontinued  its M-Car(TM) Grand Prix Race  operations.  During
fiscal 1994 and the first two quarters of fiscal 1995, the Company  designed and
marketed pedal, electric, and gas-powered mini vehicles,  primarily as specialty
promotional  items.  The  Company  sold the assets  related to its mini  vehicle
operations in March 1995.

   
   In November 1996, the Company  acquired  Sports Image and in January 1997 the
Company acquired Motorsport  Traditions,  both of which marketed and distributed
licensed motorsports apparel,  die-cast collectibles,  and other souvenir items.
Following these  acquisitions,  the Company took a number of actions intended to
integrate the operations of the acquired  companies with the Company's  existing
operations and to reduce overall selling,  general, and administrative  expenses
associated with the acquired entities.  These actions included consolidating the
operations of Motorsport  Traditions with Sports Image's existing operations and
facility in Charlotte, North Carolina; reducing the total number of employees in
Charlotte  from 201 in January 1997 to 120 as of May 22, 1997;  and  integrating
the  management  information  systems of the  acquired  companies.  The  Company
believes  that these  efforts  will have a  meaningful  impact on the  Company's
results of  operations  beginning  in the third  quarter of fiscal  1997.  These
anticipated cost savings are not reflected in the pro forma financial statements
set forth under "Unaudited Pro Forma Combined Financial Information."
    

   In addition to the  anticipated  cost savings  described  above,  the Company
believes that the acquisitions of Sports Image and Motorsport Traditions provide
the potential for enhanced  revenue  opportunities  as a result of the synergies
created by expanded product offerings and additional  distribution channels. For
example,  the  Company  intends to  develop  new lines of  licensed  motorsports
apparel and souvenirs for exclusive  sales  through its  Collectors'  Club.  The
Company also believes that Sports Image and Motorsport  Traditions  will provide
opportunities  for additional  sales growth of the Company's  die-cast  products
through trackside sales, promotional programs, and fan clubs.

   Prior to the  acquisitions  of Sports Image and  Motorsport  Traditions,  the
Company's revenue consisted primarily of sales of die-cast collectibles, and the
revenue of Sports Image and Motorsport  Traditions  consisted primarily of sales
of licensed  motorsports apparel and souvenirs.  Promotional revenue consists of
sales of products developed for corporate promotion programs. As a result of the
license agreement with Hasbro, the Company's revenue will include royalty income
beginning in fiscal 1997. 

   The  Company's  cost of sales  consists  primarily  of the  cost of  products
procured from  third-party  manufacturers,  royalty  payments to licensors,  and
depreciation of tooling and dies.  Significant  factors  affecting the Company's
cost of sales as a percentage of net sales include (i) the overall percentage of
net sales represented by sales of die-cast collectible products, which typically
carry  higher  gross  margins  than  the  Company's  other  products,  (ii)  the
percentage of sales of die-cast collectible products represented by
                                       18
<PAGE>
sales through the Collectors'  Club,  which typically carry higher gross margins
than sales of such products through wholesale distributors, and (iii) the effect
of amortizing the fixed cost components of cost of sales, primarily depreciation
of tooling and dies, over varying levels of net sales. The Company believes that
the increased sales of licensed apparel and souvenirs following the acquisitions
of Sports Image and  Motorsport  Traditions  will result in lower  overall gross
margins  as a result of lower  gross  margins  generally  associated  with these
acquired product lines. The Company believes,  however, that the effect of these
lower gross margins will be mitigated at least to some extent by cost reductions
and  other  operational  efficiencies  associated  with the  combination  of the
acquired entities and by the license  agreement with Hasbro.  The agreement with
Hasbro  provides  the  Company  with  a  source  of  license  royalties  without
significant  related cost of sales. In addition,  the license agreement provides
the  Company  with  access to the  mass-merchandise  market  without  committing
capital  for   manufacturing   and  with  limited   marginal   expenditures  for
administrative and marketing activities.

   Selling,  general,  and  administrative  expenses  include general  corporate
expenses as well as goodwill  amortization.  The  Company  recorded  goodwill of
approximately  $33.7 million in connection  with the acquisition of Sports Image
and Motorsport  Traditions.  The goodwill is being amortized at the rate of $1.4
million per year over 25 years. As described above, the Company anticipates that
it will achieve a reduction in selling,  general, and administrative expenses as
a percentage of sales as a result of the cost-reduction  efforts taken following
the acquisitions of Sports Image and Motorsport Traditions. 

RESULTS OF OPERATIONS

   The following table sets forth, for the periods indicated,  the percentage of
total revenue represented by certain expense and revenue items.
<TABLE>
<CAPTION>
                                                                                            SIX MONTHS
                                                                                               ENDED
                                             YEAR ENDED SEPTEMBER 30,                        MARCH 31,
                                     -------------------------------------------------   -----------------
                                      1992       1993       1994       1995      1996      1996      1997
                                     ------     ------     ------     ------    ------    ------    ------
<S>                                 <C>        <C>        <C>        <C>       <C>       <C>       <C>
Sales
 Collectibles .................       84.3%      76.5%      75.9%      89.7%     92.5%     95.9%     54.1%
 Apparel and souvenirs ........        --         --         0.8        4.6       4.4       4.1      42.2
 Promotional ..................        --         --         --         --        3.1       --        3.1
 Other ........................       15.7       23.5       23.3        5.7       --        --        0.6
                                    ------     ------     ------     ------    ------    ------    ------
  Net sales ...................      100.0      100.0      100.0      100.0     100.0     100.0     100.0
Cost of sales .................       72.2       64.4       62.2       60.8      57.2      59.6      60.5
                                    ------     ------     ------     ------    ------    ------    ------
Gross profit ..................       27.8       35.6       37.8       39.2      42.8      40.4      39.5
Selling, general and
 administrative expenses ......       24.4       43.4       34.4       23.4      21.0      22.3      22.4
                                    ------     ------     ------     ------    ------    ------    ------
Income (loss) from
 operations ...................        3.4       (7.8)       3.4       15.8      21.8      18.1      17.1
Interest income (expense)
 and other, net ...............       (0.3)      (0.4)      (1.0)       0.1       0.5       0.8      (1.7)
                                    ------     ------     ------     ------    ------    ------    ------
Income (loss) before
 provision for (benefit
 from) income taxes ...........        3.1       (8.2)       2.4       15.9      22.3      18.9      15.4
Provision for (benefit
 from) income taxes ...........        0.7       (0.4)      (1.4)       5.3       8.8       7.5       6.2
                                    ------     ------     ------     ------    ------    ------    ------
Net income (loss) .............        2.4%      (7.8)%      3.8%      10.6%     13.5%     11.4%      9.2%
                                    ======     ======     ======     ======    ======    ======    ======
</TABLE>

SIX MONTHS ENDED MARCH 31, 1997 COMPARED WITH SIX MONTHS ENDED MARCH 31, 1996

   Net sales  increased  144.6% to $43.5  million for the six months ended March
31, 1997 from $17.8 million for the six months ended March 31, 1996. The Company
attributes  the  improvement in sales during the first six months of fiscal 1997
primarily to (i) revenue from Sports Image and Motorsport Traditions, which were
acquired by the  Company  during the first and second  quarters of fiscal  1997,
respectively;  (ii) the continued  expansion of the die-cast  collectible market
and the Company's ability to 
                                       19
<PAGE>
produce and sell increased quantities of collectibles;  and (iii) an increase in
Collectors'  Club  membership.  The number of members  in the  Collectors'  Club
increased to approximately  86,000 members from approximately  76,000 members at
March 31, 1997 and March 31, 1996, respectively.

   Gross profit  increased  to $17.2  million for the six months ended March 31,
1997 from $7.2  million for the six months  ended March 31,  1996,  representing
39.5% and 40.4% of net sales,  respectively.  The  decrease in gross profit as a
percentage of net sales for the  six-month  period ended March 31, 1997 resulted
from increased  sales of apparel and souvenirs,  which  typically  provide lower
margins  than sales of the  Company's  collectible  products.  The  decrease was
partially  offset by improved  gross  margins  related to sales of the Company's
die-cast collectibles.

   Selling, general and adminstrative expenses increased to $9.8 million for the
six-month period ended March 31, 1997 from $4.0 million for the six months ended
March 31, 1996,  representing  22.4% and 22.3% of net sales,  respectively.  The
increase in such expenses resulted  primarily from (i) the operating expenses of
Sports Image and Motorsport Traditions,  which the Company acquired in the first
and second  quarters of fiscal  1997,  respectively,  (ii)  increased  sales and
marketing  expenditures,  particularly increased advertising consistent with the
Company's  strategy to increase  Collectors'  Club  memberships  and distributor
sales;  and (iii) an increase of  $493,000 in goodwill  amortization  associated
with the acquisitions of Sports Image and Motorsport Traditions.

   The change in  interest  income  (expense)  and  other,  net,  was  primarily
attributable  to an  increase  in  interest  expense of  approximately  $869,000
related to debt incurred in connection with the acquisitions of Sports Image and
Motorsport Traditions. 

FISCAL YEAR ENDED  SEPTEMBER 30, 1996 COMPARED WITH FISCAL YEAR ENDED  SEPTEMBER
30, 1995

   Net sales  increased  69.2% to $44.2 million for the year ended September 30,
1996 from $26.1 million for the year ended September 30, 1995. The $18.1 million
increase in net sales  resulted  primarily  from an increase of $17.5 million in
collectible  sales. The increase in collectible sales is primarily  attributable
to (i) the  continued  expansion  of the  collectible  market and the  Company's
ability  to produce  and sell  increased  quantities  of  collectibles;  (ii) an
increase in the number of members in the  Collectors'  Club (which  increased to
approximately  73,000 members from approximately 40,000 members at September 30,
1996 and  September  30,  1995,  respectively),  and (iii)  sales from  recently
introduced product lines. 

   Gross profit  increased to $18.9 million in fiscal 1996 from $10.2 million in
fiscal  1995,  representing  42.8% and  39.2% of net  sales,  respectively.  The
increase in gross profit as a percentage of net sales  resulted  primarily  from
(i) the effect of higher sales volume on fixed cost components of cost of sales,
primarily  depreciation charges related to the Company's tooling equipment;  and
(ii) increased sales through the Collectors'  Club, which typically carry higher
margins.

   Selling,  general,  and administrative  expenses increased to $9.3 million in
fiscal 1996 from $6.1  million in fiscal 1995,  representing  21.0% and 23.4% of
net sales,  respectively.  The increase in such expenses resulted from increased
expenditures  for  sales  and  marketing,   particularly  increased  advertising
consistent with the Company's strategy to increase  Collectors' Club memberships
and distributor sales.

   Interest income (expense) and other, net, increased to approximately $216,000
in fiscal 1996 from  approximately  $24,000 in fiscal 1995. This change resulted
primarily from the  conversion of the 10%  Convertible  Subordinated  Debentures
(the "Debentures") into shares of the Company's Common Stock during fiscal 1995.

   The  provision  for income taxes in fiscal 1996  resulted in an effective tax
rate of approximately 39.7% compared with an effective tax rate of approximately
33.3% in fiscal 1995. The increase in the effective tax rate occurred  primarily
as a result of the  utilization  of net operating loss  carryforwards  in fiscal
1995.

FISCAL YEAR ENDED  SEPTEMBER 30, 1995 COMPARED WITH FISCAL YEAR ENDED  SEPTEMBER
30, 1994

   Net sales  increased  54.9% to $26.1 million for the year ended September 30,
1995 from $16.9 million for the year ended September 30, 1994. This $9.2 million
increase in net sales  resulted from an increase of $10.6 million in collectible
sales and an increase of $1.0 million in apparel and souvenir  sales,  which was
                                       20
<PAGE>
offset by a decrease of $2.4 million in other sales. The increase in collectible
sales resulted from (i) an increase in the number of members in the  Collectors'
Club (which increased to approximately  40,000 members from approximately 22,000
members at  September  30, 1995 and  September  30,  1994,  respectively);  (ii)
increased  sales as a result of the successful  introduction  of several new and
exclusive  licensing programs and collectible  product lines in fiscal 1995; and
(iii) the  completion of the  transition to the  Company's  current  China-based
manufacturer,   which  began   shipping   sufficient   quantities   of  die-cast
collectibles  during  the third  quarter  of fiscal  1995 to meet the  increased
demand for the Company's products.  The Company realized $1.2 million in apparel
and souvenir sales resulting from a full year of operations of Fan Fueler, Inc.,
which the Company  acquired in August 1994. Other sales declined $2.4 million as
a result of the  Company's  sale and  discontinuation  of its M-Car(TM) and mini
vehicle operations in September 1994 and March 1995, respectively.

   Gross profit increased to $10.2 million for the year ended September 30, 1995
from $6.4 million for the year ended September 30, 1994,  representing 39.2% and
37.8% of net sales,  respectively.  The increase in gross profit as a percentage
of sales resulted from sales price increases combined with decreases in the unit
costs of certain  die-cast  collectibles  as a result of the  transition  to the
Company's current  China-based  manufacturer and increased  purchase volume. The
increased  sales prices were consistent  with the Company's  marketing  strategy
implemented  in fiscal  1994 to  position  the  die-cast  collectible  line as a
limited production collectible.

   Selling,  general and  administrative  expenses increased to $6.1 million for
the year ended September 30, 1995 from $5.8 million for the year ended September
30, 1994, representing 23.4% and 34.4% of net sales, respectively.  The increase
in such expenses  resulted from increased  sales  commissions  and  advertising,
consistent with the Company's  strategy to increase  Collectors' Club membership
and distributor sales.  These increases were substantially  offset by reductions
in staff, officer, and administrative salaries as a result of management changes
and reductions commenced in the second quarter of fiscal 1994. Additionally, the
Company reduced operating costs,  beginning in the third quarter of fiscal 1994,
by  consolidating  the  Company's  operations  from  Florida,  Georgia,  and two
locations in Arizona to a single facility in Tempe, Arizona. 

   Interest income (expense) and other, net, increased to approximately  $24,000
from  approximately  ($164,000)  during the years ended  September  30, 1995 and
September 30, 1994, respectively. This increase primarily reflects the reduction
in interest expense  resulting from the conversion of the Debentures into shares
of the Company's Common Stock prior to May 31, 1995.

PRO FORMA RESULTS OF OPERATIONS

   The Company had pro forma net income for the year ended September 30, 1996 of
$7.4  million,  or $0.54 per  share,  compared  with  actual  net income of $6.0
million,  or $0.46  per  share.  See  "Unaudited  Pro Forma  Combined  Financial
Information." The pro forma results do not account for efficiencies  gained upon
the  consolidation  of  operations,  including the  elimination  of  duplicative
functions and reduction of salaries expense and other related costs.

   The Company had pro forma net income for the six months  ended March 31, 1997
of $3.7  million,  or $0.26 per share,  compared  with actual net income of $4.0
million, or $0.29 per share. The difference in earnings per share on a pro forma
basis for the six months ended March 31, 1997 is primarily attributable to lower
gross  margins  as a  result  of  the  write-down  of  inventory  by  Motorsport
Traditions  immediately  prior  to the  date of  acquisition.  The  Company  has
implemented  improvements  to the  management  and control of inventories of the
acquired  companies  intended  to reduce the need for  seasonal  adjustments  to
inventory.

   The pro forma results of operations for the year ended September 30, 1996 and
the six months ended March 31, 1997 reflect the amortization of goodwill arising
from the  acquisitions  of Sports Image and  Motorsport  Traditions  and include
additional interest expense associated with the financing of these acquisitions.
                                       21
<PAGE>
QUARTERLY RESULTS OF OPERATIONS

   The  following  table  sets  forth  certain  unaudited  quarterly  results of
operations  for each of the 10 quarters in the period ended March 31, 1997.  All
quarterly  information  was obtained from  unaudited  financial  statements  not
otherwise contained herein. The Company believes that all necessary  adjustments
have  been  made to  present  fairly  the  quarterly  information  when  read in
conjunction  with  the  Consolidated  Financial  Statements  and  Notes  thereto
included elsewhere in this Prospectus. The operating results for any quarter are
not  necessarily  indicative  of the  results  of the  full  year or any  future
quarter.
<TABLE>
<CAPTION>
                                                 (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)        
                                                               FISCAL 1995                       
                                         ------------------------------------------------------- 
                                           1ST QUARTER   2ND QUARTER   3RD QUARTER   4TH QUARTER 
                                         ------------- ------------- ------------- ------------- 
<S>                                        <C>           <C>           <C>           <C>           
   
Net sales ..........................       $  4,106      $  3,669      $  8,490      $  9,866      
Gross profit .......................          1,406         1,341         3,403         4,099      
Income (loss) from operations  .....            117           (77)        1,741         2,349      
Net income .........................       $     34      $    122      $  1,181      $  1,433      
Net income per common share,                                                                     
 assuming full dilution ............       $   0.00      $   0.01      $   0.10      $   0.11      
Weighted average number of common                                                                
 shares, assuming full dilution  ...          8,434         9,036        11,729        12,505      
    
                                                                                                 
                                                                FISCAL 1996                      
                                         ------------------------------------------------------- 
                                           1ST QUARTER   2ND QUARTER   3RD QUARTER   4TH QUARTER 
                                         ------------- ------------- ------------- ------------- 
Net sales ..........................       $  8,006      $  9,766      $ 12,283      $ 14,161      
Gross profit .......................          3,241         3,947         5,424         6,308      
Income from operations .............          1,370         1,852         2,938         3,494      
Net income .........................       $    878      $  1,140      $  1,777      $  2,158      
Net income per common share,                                                                     
 assuming full dilution ............       $   0.07      $   0.09      $   0.14      $   0.16      
Weighted average number of common                                                                
 shares, assuming full dilution  ...         12,840        12,984        13,150        13,128      
                                                                                                 
                                                  FISCAL 1997                                    
                                         ---------------------------                             
                                           1ST QUARTER   2ND QUARTER                             
                                          ------------- -------------                            
Net sales ..........................       $ 15,175      $ 28,302                                  
Gross profit .......................          6,395        10,781                                  
Income from operations .............          2,843         4,583                                  
Net income .........................       $  1,568      $  2,437                                  
Net income per common share,                                                                     
 assuming full dilution ............       $   0.12      $   0.17                                  
Weighted average number of common                                                                
 shares, assuming full dilution  ...         13,476        14,129                                  
</TABLE>

   The Company's  revenue and operating  results may be subject to quarterly and
other  fluctuations  as a result of a  variety  of  factors.  As a result of the
recent  acquisitions  of Sports  Image and  Motorsport  Traditions,  the Company
believes that  quarter-to-quarter  comparisons of its past financial results may
not  necessarily be meaningful and should not be relied upon as an indication of
future performance. 

SEASONALITY

   Because the auto racing season is concentrated between the months of February
and November, the second and third calendar quarters of each year (the Company's
third and fourth fiscal quarters) generally are characterized by higher sales of
motorsports products.  The Company believes,  however, that holiday sales of its
products are increasing,  which has the effect of reducing seasonal fluctuations
in its sales.
                                       22
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES

   The Company's  working capital  position  increased to $19.2 million at March
31, 1997 from $18.1 million at September 30, 1996.  The increase of $1.1 million
is primarily  attributable  to the Company's  results of operations  and working
capital acquired from the purchase of Sports Image and Motorsport  Traditions by
the Company. 

   Capital  expenditures  for  the six  months  ended  March  31,  1997  totaled
approximately $3.6 million, of which approximately $3.0 million was utilized for
the Company's continued investment in tooling.

   On January 16,  1997,  the Company  sold an  aggregate  of 187,500  shares of
Common Stock to Hasbro at a price of $14.50 per share,  with net proceeds to the
Company of approximately $2.6 million.  All of the 187,500 shares sold to Hasbro
have been registered for resale pursuant to another registration statement.  See
"Description of Securities -- Registration Rights." The Company has agreed that,
in the event that  Hasbro  sells such  shares at a price  lower than  $14.50 per
share during the  one-year  period  ending on April 16,  1998,  the Company will
reimburse Hasbro for the amount of such loss, plus interest.

   During the six months ended March 31, 1997, the Company issued 169,998 shares
of Common Stock upon the exercise of employee stock options,  resulting in total
proceeds to the Company of approximately $747,000.

   In November 1996, the Company  purchased  substantially all of the assets and
assumed   certain   liabilities   of  Sports  Image.   The  purchase  price  was
approximately  $30.0 million,  consisting of a $24.0 million promissory note due
January 2, 1997 and 403,361 shares of the Company's  Common Stock. On January 2,
1997, the Company repaid the promissory note with the proceeds from the issuance
of senior  notes and a  portion  of the  borrowings  under the  credit  facility
described  below.  The terms of this  acquisition were determined by arms-length
negotiations between  representatives of Sports Image and representatives of the
Company. In fiscal 1996, the Company derived  approximately 16% of its net sales
from Sports Image, a distributor of the Company's die-cast collectible products.

   In January 1997,  the Company  acquired  substantially  all of the assets and
assumed certain  liabilities of Motorsport  Traditions  Limited  Partnership and
acquired all of the capital stock of Creative  Marketing & Promotions,  Inc. for
approximately $13.0 million, consisting of cash in the amount of $5.4 million, a
promissory  note in the principal  amount of $1.6  million,  and an aggregate of
342,857 shares of the Company's Common Stock. The terms of the acquisitions were
determined by arms-length  negotiations  between  representatives of the sellers
and representatives of the Company.

   On January 2, 1997, the Company  entered into a $16.0 million credit facility
(the "Credit  Facility") with First Union National Bank of North  Carolina.  The
Credit  Facility  consists of a revolving  line of credit (the "Line of Credit")
for up to $10.0 million  through  September 30, 1997 and up to $6.0 million from
September   30,  1997  to  March  31,  1998  and  a  $6.0   million   letter  of
credit/bankers'  acceptances facility (the "Letter of Credit/BA Facility").  The
Line of Credit  bears  interest,  at the  Company's  option,  at a rate equal to
either (i) the greater of (a) the bank's publicly  announced prime rate or (b) a
weighted average Federal Funds rate plus 0.5%, or (ii) LIBOR plus 1.9%. The Line
of Credit is guaranteed by Sports Image and Motorsport  Traditions.  The Company
utilized  $4.0 million of the Line of Credit to provide part of the cash portion
of the purchase price for Motorsport  Traditions and an additional  $4.0 million
of the Line of Credit to repay a portion of the $24.0  million  promissory  note
issued in connection with the acquisition of Sports Image. As of March 31, 1997,
the Company had outstanding  borrowings of approximately  $4.5 million under the
Line of Credit. The Company intends to utilize a portion of the proceeds of this
offering to repay its  outstanding  indebtedness  under the Line of Credit.  See
"Use of Proceeds."  The Letter of Credit/BA  Facility is available for issuances
of letters of credit and eligible bankers' acceptances in an aggregate amount up
to $6.0 million to enable the Company to finance  purchases of products from its
overseas  vendors.   The  Company  had  outstanding   purchase   commitments  of
approximately  $5.4 million  under the Letter of Credit/BA  Facility as of March
31, 1997. The Credit Facility will mature on March 31, 1998. The Credit Facility
contains certain  provisions  that,  among other things,  require the Company to
comply with certain  financial  ratios and net worth  requirements and limit the
ability of the Company and its subsidiaries to incur additional indebtedness, to
sell assets, or to engage in certain mergers or consolidations. 

   On  January  2,  1997,  the  Company  issued an  aggregate  of $20.0  million
principal  amount of senior  notes to three  insurance  companies  (the  "Senior
Notes"). The Senior Notes bear interest at the rate of
                                       23
<PAGE>
8.05% per annum,  provide  for  semi-annual  payments of accrued  interest,  and
mature on January 2, 1999.  The Company may not prepay the Senior Notes prior to
maturity, but must offer to redeem the Senior Notes in the event of a "Change of
Control"  of the  Company,  as  defined in the Senior  Notes.  The Senior  Notes
contain  certain  provisions  that,  among other things,  require the Company to
comply with certain  financial  ratios and net worth  requirements and limit the
ability of the Company and its subsidiaries to incur additional indebtedness, to
sell assets or engage in certain mergers or consolidations. The Senior Notes are
guaranteed by Sports Image and Motorsport  Traditions.  The Company utilized the
proceeds  from the Senior Notes to repay the  remainder of the  promissory  note
issued in connection with the acquisition of Sports Image.

   
   The Company is a defendant in various  lawsuits.  See "Business -- Litigation
and  Environmental  Matters." The Company has made no provision in its financial
statements  with respect to these  matters.  The imposition of damages in one or
more of the cases  against the Company could have a material  adverse  effect on
the Company's results of operation, and financial position.
    

   The Company  believes  that the proceeds of this  offering,  its current cash
resources,  the Credit Facility,  and expected cash flow from operations will be
sufficient to fund the Company's  capital needs during the next 12 months at its
current level of operations,  apart from capital needs resulting from additional
acquisitions.  However, the Company may be required to obtain additional capital
to fund its  planned  growth  during  the next 12 months and  beyond.  Potential
sources of any such  capital  may  include  the  proceeds  from the  exercise of
outstanding  options,  bank  financing,   strategic  alliances,  and  additional
offerings of the Company's equity or debt securities.  There can be no assurance
that such capital will be available from these or other potential  sources,  and
the lack of such capital could have a material  adverse  affect on the Company's
business. 
                                       24
<PAGE>
                                   BUSINESS

OVERVIEW

   The  Company is the leader in the  design  and sale of  licensed  motorsports
collectible and consumer products in the United States.  The Company's  products
include  die-cast scaled replicas of motorsports  vehicles,  apparel  (including
t-shirts,  hats, and jackets),  and souvenirs.  The Company markets its products
pursuant  to license  arrangements  with  popular  race car  drivers  (including
exclusive  license  arrangements  with  seven-time  Winston  Cup  champion  Dale
Earnhardt,  1995 Winston Cup champion  Jeff Gordon,  and six-time NHRA Funny Car
champion John Force), car owners, car sponsors,  automobile  manufacturers,  and
NASCAR.  The  Company's  motorsports  collectibles  and  consumer  products  are
manufactured by third parties, generally utilizing the Company's designs, tools,
and dies.

   
   The Company markets its products to approximately  5,000 specialty  retailers
directly or through its wholesale  distributor network;  directly to motorsports
enthusiasts  through its Collectors'  Club,  which  currently has  approximately
90,000  members;  and through  mobile  trackside  souvenir  stores,  promotional
programs for corporate  sponsors,  and fan clubs.  In December 1996, the Company
entered into a license  agreement with Hasbro,  a  multi-billion  dollar toy and
game  manufacturer,  covering  the  exclusive  sale by  Hasbro  of a new line of
motorsports-related products in the mass-merchandise market.
    
INDUSTRY OVERVIEW

   Motorsports  racing  in  the  United  States  consists  of  several  distinct
segments,  each with its own organizing bodies and events.  The largest segment,
in terms of  attendance  and  media  exposure,  is stock  car  racing,  which is
dominated by NASCAR. The other principal segments are drag racing, with NHRA the
most  important  organizing  body,  and Indy car racing,  controlled by the Indy
Racing League and Championship Auto Racing Teams.

   
   According to USA Today,  motorsports  racing is the fastest growing spectator
sport  in  the  United  States.   Approximately  15.4  million  people  attended
motorsports'  premier  events in 1996,  almost three times the 1981  attendance.
Approximately  5.6 million fans attended the 31 races in the NASCAR  Winston Cup
series in 1996, representing attendance of approximately 180,000 per event, more
than double the 75,643 attendance per Winston Cup event in 1985. NHRA attendance
also has grown  significantly  in recent  years,  reaching  total  attendance of
almost 1.9 million in 1996.  Motorsports  events have also achieved  significant
success on  television,  with  coverage  of NASCAR and NHRA  races  provided  by
broadcast and cable television  networks,  such as ABC, CBS, ESPN, TBS, and TNN,
in addition to regional  sports  networks.  Several leading cable companies have
joined forces recently to launch Speedvision,  a motorsports cable network.  USA
Today reports that TV ratings are growing even faster than attendance, with more
than 100 million people tuning in to NASCAR's televised events in 1996.
    

   The growing  popularity  of  motorsports  has been  recognized  by  corporate
America.  According to NASCAR, more than 70 of the Fortune 500 companies utilize
motorsports   sponsorship  or  other  activities  as  part  of  their  marketing
strategies.

GROWTH STRATEGY

   The Company pursues a strategy  designed to continue its leadership  position
in the motorsports collectible and consumer products industry and to provide top
race car drivers  and other  licensors  with a broad range of  revenue-producing
opportunities throughout their careers. Key aspects of this strategy include (i)
continuing  to enhance its existing  products and  introduce  new products  that
appeal to racing  enthusiasts,  (ii) expanding and  strengthening  its licensing
arrangements,   (iii)  pursuing  strategic  acquisitions  and  alliances,   (iv)
expanding existing and identifying new distribution  channels and (v) developing
promotional programs for corporate sponsors. 

o Enhancing Existing and Introducing New Products

   
   The  Company  continually  seeks to  enhance  its  existing  products  and to
introduce  new  products  that  appeal  to auto  racing  enthusiasts,  including
products for sale exclusively  through its Collectors' Club. During the last two
years,  the Company has expanded its lines of die-cast  collectibles  to include
NHRA drag racing, Super Truck racing, USAC racing, and "World of Outlaws" sprint
car racing.  The Company 
    
                                       25
<PAGE>
   
recently  developed  the higher priced  "Elite"  series of  collectibles,  which
feature  detailed  equipment  such as  spark  plug  wires,  braided  hoses,  and
realistic suspension systems. The Company also has expanded its consumer product
offerings to include licensed motorsports apparel,  souvenir, and other consumer
products.  In  addition,  the Company  has  entered the retail  mass-merchandise
market  through a  license  agreement  with  Hasbro,  under  which  Hasbro  will
manufacture  and market,  with the Company's  assistance,  a line of motorsports
products that will not compete with the Company's core products.
    

   The Company  believes  that its  ongoing  investment  in tooling  enables the
Company to produce  die-cast  products  of higher  quality and detail than those
produced by its competitors. The Company has invested more than $11.2 million in
its proprietary tooling since April 1993, which contributes significantly to the
quality of the Company's products and is critical to imparting the high level of
detail and quality  that  collectors  demand.  The  Company  intends to continue
investing  in its  proprietary  tooling in order to upgrade and expand  existing
product lines and to add new products. The Company strives to enhance the demand
for and to increase the value of its  collectible  products by offering  limited
numbers of each item. 

o Expanding and Strengthening Licensing Arrangements

   The Company focuses on expanding and  strengthening  its  relationships  with
existing  licensors  as  well  as  entering  into  licensing  arrangements  with
additional  motorsports  personalities in order to further solidify its position
as the leader in the  motorsports  marketplace.  The Company  believes  that its
licensing arrangements with top race car drivers (including Dale Earnhardt, Jeff
Gordon,  and John Force),  car owners,  manufacturers,  and  corporate  sponsors
provide the Company with a competitive  advantage.  These licensing arrangements
enable the Company to manufacture and distribute  distinctive  collectibles  and
other  products  to the  growing  market of  motorsports  enthusiasts. 

o Pursuing Strategic Acquisitions or Alliances

   The Company seeks to acquire  existing  businesses  and enter into  strategic
alliances  that it believes will enable the Company to introduce new products or
expand its product lines, to leverage or expand its licensing  arrangements,  or
to improve its  distribution  channels.  In  evaluating  a proposed  acquisition
candidate,  the Company considers a number of factors,  including the quality of
its management,  its historical operating results and future earnings potential,
the size and  anticipated  growth  of the  market  it  serves  and its  relative
position in that market,  and competitive  factors.  Following each acquisition,
the Company  takes steps to enhance the operating  efficiencies  of the acquired
business.  Since August 1994, the Company has acquired Fan Fueler,  Inc., Sports
Image, and Motorsport  Traditions and has entered into strategic  alliances with
Hasbro and NASCAR.

o Expanding Existing and Identifying New Distribution Channels

   The  Company  plans to  continue  to expand its  existing  and  identify  new
distribution channels.  Prior to the acquisitions of Sports Image and Motorsport
Traditions,  the Company  distributed  its products  primarily to  approximately
5,000  specialty  retailers  through  its  wholesale  distribution  network  and
directly to motorsports  enthusiasts  through its Collectors'  Club. The Company
intends to continue to develop new programs  designed to enhance  sales  through
the  Collectors'  Club  and  its  wholesale  distribution  network.  The  recent
acquisitions  of  Sports  Image  and  Motorsport   Traditions,   each  of  which
distributed products directly to many of those 5,000 specialty  retailers,  also
added  complementary  distribution  channels,  such as mobile trackside souvenir
stores  and  fan  clubs,  and  provide  the  Company  with  the  opportunity  to
cross-market  its die-cast,  apparel,  and souvenir  products through all of its
distribution  channels.  In  addition,  the  license  agreement  with Hasbro has
provided   the   Company   with  a  source  of   licensing   revenue   from  the
mass-merchandise    market   without   committing   substantial   resources   to
manufacturing  and marketing  activities.  The Company  believes that  targeting
products  to  specific  market  niches  identified  by its  database  management
systems,  distributing its products  through the distribution  channels of major
corporate sponsors of motorsports,  and developing on-line ordering capabilities
on its Internet website may represent important new distribution channels in the
future.

o Developing Corporate Promotional Programs

   The  Company  provides  complete   marketing  services  to  create  corporate
promotional   programs  for  large  corporate  sponsors.   Promotional  programs
typically  involve  special  productions  of  the  Company's
                                       26
<PAGE>
licensed die-cast replicas,  apparel, souvenirs, or other consumer products as a
low-cost or free award to increase brand  awareness and name  recognition of the
corporate  sponsor.  For example,  the Company recently  completed a promotional
program  that  appeared  on  boxes  of   Wheaties(R)   cereal  and  offered  two
special-edition  Dale Earnhardt  Wheaties(R) die-cast replicas, a t-shirt, and a
hat. The Company plans to pursue future promotional programs and currently is in
discussions to develop programs with major corporate sponsors.

PRODUCTS AND SERVICES

Die-cast Scaled Replica Vehicles

   The  Company  designs  and markets  scaled  replicas  of  motorsports-related
vehicles  that are  constructed  using  die-cast  bodies and  chassis  with free
wheeling  deluxe  wheels and tires.  The  Company  markets its  die-cast  racing
collectibles  pursuant  to  approximately  300  active  licenses  with  race car
drivers,  owners,  and sponsors as well as under license agreements with NASCAR,
Ford Motor Company,  and several  divisions of General Motors Corp. The die-cast
collectibles  offered  by the  Company  relate to stock car,  NHRA drag  racing,
"Super Truck" racing, USAC racing, and "World of Outlaws" sprint car racing. The
Company's die-cast  collectibles consist of (i) 1:64th and 1:24th scale replicas
of actual racing vehicles, which are approximately three inches and eight inches
long,  respectively;  (ii) 1:96th and 1:64th scale racing vehicle  transporters;
(iii) a 1:16th  scale pit  wagon;  and (iv)  1:24th  scale  dually  trucks  with
trailers.  The Company's  die-cast  replicas  typically range in price at retail
from approximately $9.00 to $75.00 per item, depending on size, type of vehicle,
and  level of  detail.  A 1:24th  scale  replica  of an  actual  racing  vehicle
typically  retails for  $35.00.  The Company  offers its  die-cast  collectibles
primarily  through its  wholesale  distributor  network to specialty  retailers,
through its  Collectors'  Club,  through mobile  trackside  stores,  and through
corporate promotional programs. See "Business -- Sales and Distribution."

   Historically,  the Company has designed and  marketed  die-cast  collectibles
featuring drivers and vehicles from the NASCAR Winston Cup series. During fiscal
1995,  the  Company  began the  development  of  several  new lines of  die-cast
collectibles featuring replicas of vehicles from other popular motorsports.  The
Company successfully  introduced its line of Winston NHRA Top Fuel Dragsters and
a line of die-cast  collectible  replicas  from the  popular  new NASCAR  "Super
Truck"  series  in fiscal  1995 and  introduced  its line of Top Fuel  Funny Car
replicas in fiscal 1996. In addition,  the Company recently developed an "Elite"
series of highly  detailed  die-cast  replicas  of NASCAR  racing  vehicles  for
introduction  during  the  second  half of  fiscal  1997.  The  Elite  series of
collectibles is sold exclusively  through the Collectors' Club for approximately
$75.00 and features detailed equipment, such as spark plug wires, braided hoses,
and realistic suspension systems.

   The Company enhances the collectible value and appeal of its products through
various  measures.  These measures include (i) designing  die-cast  collectibles
that include  features that are not offered by the Company's  competitors;  (ii)
limiting  the  quantities  of  each  item  that it  produces  and  sells;  (iii)
specifying  on the  packaging  material  of certain  die-cast  collectibles  the
quantity of that limited-edition  item actually produced;  (iv) offering certain
items only through its  Collectors'  Club;  and (v) designing and developing new
packaging concepts to improve the display of each collectible item.  

Motorsports Consumer Products

   The Company markets various licensed motorsports apparel, souvenir, and other
consumer products,  including t-shirts,  jackets,  hats, license plate brackets,
mugs, pins, and key chains. Each of the motorsports  consumer products generally
features the name,  likeness,  and car number of a popular race car driver.  The
Company intends to acquire  licenses with additional  drivers and to develop new
motorsports  consumer  products,  including  items bearing the "NASCAR" name and
logo in  connection  with the  Company's  license  agreement  with  NASCAR.  The
Company's licensed motorsports apparel items utilize unique and creative designs
that are printed or applied to high-quality  shirts,  hats,  jackets,  and other
products.  The Company  designs and sells its  motorsports  apparel  products in
sizes ranging from infant to youth to men's and women's adult sizes. The Company
designs  its   motorsports   consumer   products   primarily  for  high-  volume
distribution  through retail outlets,  trackside sales, and promotional programs
with  corporate  sponsors of racing teams and racing  events.  See  "Business --
Sales and Distribution."
                                       27
<PAGE>
Mass-Merchandise License

   The  Company  licenses  Hasbro to  produce a new line of  motorsports-related
products  specifically  designed  for the  mass-merchandise  market.  Under this
license,  Hasbro  currently  markets  a line  of  die-cast  replicas  of  racing
vehicles,  which was jointly  developed  by the  Company  and Hasbro,  under the
"Winner's Circle" brand name. The mass-market die-cast products manufactured and
marketed by Hasbro are completely  distinct from the Company's  current products
and do not  compete  directly  with the  Company's  limited-edition  motorsports
die-cast  collectible  products.  Under the  agreement,  Hasbro also will market
other licensed motorsports products,  including  radio-controlled cars, slot car
sets,  games (such as  electronic  and CD-ROM  interactive  games),  plush toys,
figurines,  play sets, walkie talkies,  and other items similar to products that
Hasbro currently markets under the "Kenner," "Tonka," and "Milton Bradley" brand
names.

   The Company  believes  that the  license  agreement  with  Hasbro  allows the
Company to capitalize  on  opportunities  in the  mass-merchandise  market.  The
agreement  will  enable the  Company to remain  focused on its core  business of
designing and marketing motorsports collectibles, apparel, and souvenir products
while  enabling the Company to benefit  from  Hasbro's  retail  mass-merchandise
marketing  expertise  and  resources.  The  agreement  also  provides a means of
expanding  the  Company's  product  offerings  without  committing   substantial
resources to  manufacturing  and  marketing  activities  or subjecting it to the
risks inherent in the mass-merchandise market.

Corporate Promotional Programs

   The Company  provides  comprehensive  marketing  services  designed to create
corporate  promotional  programs for large corporate  sponsors that advertise in
motorsports.  Many corporations  sponsor racing vehicles or events and advertise
at  motorsports  events and in  motorsports-related  media in order to  increase
awareness of their brands among consumers and to encourage consumers to purchase
their products.  The Company provides design services,  graphic artists, and the
capacity  to  deliver a wide array of  promotional  products,  such as  die-cast
replicas,  t-shirts,  and hats. The corporate sponsors use these products either
as free or  low-cost  awards  with the  purchase  of their  own  products  or in
sweepstakes or other promotions.  The Company also provides  in-house  marketing
and distribution support for its promotional programs,  including in-bound order
processing, order fulfillment,  sweepstakes processing, and redemption programs.
Die-cast  replica  vehicles sold as  promotional  items are not sold through the
Company's wholesale distribution network or through its Collectors' Club.

Action Sports Management

   The Company  represents  a number of top race car drivers in a broad range of
licensing and other revenue-producing opportunities, including product licenses,
corporate  sponsorships,  endorsement contracts,  and speaking engagements.  The
Company  provides a number of services  designed  to enable  drivers to maximize
revenue  opportunities  throughout their careers.  Since the commencement of its
sports  management  business  in fiscal  1996,  the  Company  has  entered  into
exclusive  agreements to represent six-time Winston NHRA Funny Car champion John
Force and other popular drag racing drivers,  including Darrell  Alderman,  Mike
Dunn, Scott Geoffrion,  and Darrell Gwynn. As a result of the Company's  ability
to represent drivers effectively in obtaining  favorable licensing  arrangements
and other revenue opportunities, the Company believes that it is well-positioned
to attract and retain top race car drivers. 

SALES AND DISTRIBUTION

   The  Company  markets  its  die-cast   collectibles  to  approximately  5,000
specialty  retailers  through its  wholesale  distributor  network,  through its
approximately  90,000-member  Collectors' Club, through mobile trackside stores,
and through corporate promotional programs.  The Company markets its motorsports
consumer products primarily through direct trackside sales to race fans; through
an in-house sales force and independent  representatives to approximately  5,000
specialty  retailers  and  to  major  discount  and  department  stores,  retail
automotive  product outlets,  and convenience  stores;  and through  promotional
programs with corporate sponsors.
                                       28
<PAGE>
Wholesale Distribution

   The Company  markets its die-cast  collectibles  on a wholesale basis through
approximately 40 distributors  operating in the United States.  The distributors
solicit  orders for the Company's  die-cast  products from  approximately  5,000
specialty  retailers  throughout the United States. The retailers include stores
specializing in motorsports  collectibles and apparel and stores specializing in
other sports collectible  items.  Employees of the Company attend trade shows in
an effort to attract new distributors and retailers to its network.  The Company
advertises  its die-cast  collectibles  in  newspapers  and  magazines  covering
motorsports  and  the  collectibles  markets.  These  advertisements   encourage
consumers to contact the nearest  retailers to purchase the  Company's  die-cast
collectibles.  The Company also takes measures to increase consumer awareness of
its products through radio and television  advertising,  including  promotion of
its collectibles on "home shopping"  television  programs and advertising during
popular television programs of interest to motorsports enthusiasts.

   The Company utilizes its in-house sales force,  independent  representatives,
and its  die-cast  collectible  distribution  network to market its  motorsports
apparel, souvenirs, and other consumer products on a wholesale basis to the same
specialty retailers that sell its die-cast collectibles.  The Company's in-house
sales force and  independent  representatives  also market  certain  motorsports
consumer products on a wholesale basis to automobile  sections in major discount
and department  stores such as Wal-Mart and K-Mart, to automotive retail stores,
and to convenience stores.

Collectors' Club

   The Company markets certain of its die-cast collectibles  exclusively through
its Collectors' Club.  Members of the Company's  Collectors' Club pay a lifetime
membership fee that entitles them to receive  membership  premiums,  a quarterly
magazine, catalogs, and other special sales materials highlighting the Company's
collectibles  and other products.  Membership in the Collectors'  Club increased
from  approximately  22,000  members in September 1994 to  approximately  90,000
members in May 1997. The Company strives to increase  collector  interest in its
products  and to enhance its  products'  value as  collectibles  by (i) offering
certain items exclusively through its Collectors' Club; (ii) producing a limited
number of each  collectible;  and (iii) limiting the number of a particular item
that each member may purchase.  As a result of its recent acquisitions of Sports
Image and Motorsport  Traditions,  the Company currently is developing a line of
licensed  motorsports  apparel and  souvenirs  that will be offered  exclusively
through its Collectors'  Club. The Company  advertises its  Collectors'  Club in
publications that focus on motorsports or the collectibles  industry and through
limited radio and television advertisements.  During 1996, the Company increased
its advertising on cable  television  during  televised  motorsports  events and
related programming in order to enhance its exposure to motorsports enthusiasts.

   The Company employs  customer service  representatives  and an automated call
distribution  telephone  system to take membership  applications,  take customer
orders,  and  handle  customer  inquiries.  The  Company  utilizes  an  advanced
telephone   and  computer   system  that   combines   telemarketing   functions,
computerized order processing,  and automated warehouse operations to answer and
process   telephone   orders  to  its  Collectors'  Club  more  effectively  and
efficiently  and to accommodate  the  significant  growth in club  membership in
recent years. The system also enables the Company to track the  effectiveness of
each  advertisement  and  to  target  its  marketing  and  advertising  programs
accurately for enhanced impact.

Trackside Sales
   
   Average  attendance at NASCAR Winston Cup racing events grew to approximately
180,000  fans per race  during  1996.  The  Company  owns and  operates 22 fully
equipped mobile  trackside  stores to capitalize on this large base of potential
customers.  Some or all of the Company's  mobile trackside stores travel to each
NASCAR  Winston  Cup  race  (34  events  scheduled  in 1997) as well as to other
selected racing events.  Each mobile trackside store is decorated with the logos
and color  scheme of a  particular  racing  team and driver and sells a complete
assortment of licensed motorsports apparel, souvenirs, and die-cast collectibles
dedicated  to that team and  driver.  These  mobile  stores  represent  the only
trackside  opportunities  to purchase  motorsports  products  using the name and
likeness  of the  driver and  racing  team  featured  in each  store.  
    
                                       29
<PAGE>
Corporate Promotional Programs

   The Company  creates  promotional  programs for large  corporate  sponsors of
motorsports.  The  Company  plans to  pursue  future  promotional  programs  and
currently is in discussions  with major race car drivers and corporate  sponsors
in its effort to develop such  programs.  See "Business -- Products and Services
- -- Corporate Promotional Programs."

DESIGN AND PRODUCTION

Die-cast Scaled Replica Vehicles

   The Company designs each die-cast  collectible that it markets. The Company's
design artists take numerous  photographs of the actual racing cars, trucks, and
other  vehicles  to  be  produced  as  die-cast  replicas.  Working  from  these
photographs, the Company's artists and engineers use computer software to create
detailed  scale  renderings of the vehicles.  After approval of the rendering by
the  vehicle  owner,  driver,  or racing  team  sponsor,  the  Company  supplies
computerized  renderings to its manufacturer in China. The manufacturer produces
a sample or model, which the Company then inspects for quality and detail. After
final approval, the manufacturer produces the die-cast replicas,  packages them,
and ships the  finished  products  to the  Company  or,  in  certain  instances,
directly to the Company's customers.

   The  Company's  die-cast  collectibles  are  manufactured  under an exclusive
agreement with a third- party  manufacturer in China.  The term of the agreement
currently  extends  through  December  31,  1997 and  automatically  renews  for
successive  one-year  terms unless  terminated by either party by giving written
notice to the other party at least 90 days prior to the end of the  then-current
term. The Company owns a significant portion of the tooling that the third-party
manufacturer  uses to produce  die-cast  collectibles  for the  Company  and has
partial  control  over the  production  of its die-cast  collectibles  under the
manufacturing  agreement.  The Company invested  approximately  $2.6 million and
$3.0 million in tooling for its  proprietary  line of die-cast  collectibles  in
fiscal 1996 and the first two quarters of fiscal 1997, respectively. The Company
believes  the breadth and quality of the tooling  program  provides  the Company
with a competitive advantage in the motorsports  collectible market. The Company
intends to make additional investments in tooling in order to support the growth
of its  business.  The Company  also  devotes a  significant  amount of time and
effort  to the  production  of its  die-cast  collectibles  to  ensure  that the
resulting  products  display a level of quality  and detail  that is superior to
competing  products,  including  opening  hoods and  trunks,  detailed  engines,
working suspensions, and pad printing instead of stickers or decals. The Company
believes that its overseas manufacturer of die-cast collectibles is dedicated to
high quality and  productivity  as well as support for new product  development.
The chairman of the Company's China-based die-cast  manufacturer  currently owns
500,000  shares of the  Company's  Common  Stock.  See  "Principal  and  Selling
Shareholders."  The Company believes that this ownership interest further aligns
the  interests  of the  manufacturer  with  those  of the  Company. 

Motorsports Consumer Products

   The Company currently designs  substantially all of its licensed  motorsports
apparel, souvenirs, and other consumer products and arranges for the manufacture
of such  products  on a  purchase  order  basis with  third-party  manufacturers
located  primarily  in the United  States.  The  Company's  graphic  artists and
product designers seek to develop unique products and artistic designs that will
appeal to motorsports  enthusiasts  and  distinguish  the Company's  apparel and
souvenir  products  from those of its  competitors.  The  Company's  artists and
designers  also work  closely  with the  third-party  manufacturers  in order to
ensure that the  products  conform to design  specifications  and meet or exceed
quality  requirements.  The  Company  believes  that  a  number  of  alternative
manufacturers  for each of these products is readily available in the event that
the Company is unable to obtain products from any particular  manufacturer.  The
Company owns the tooling and dies used to manufacture certain of its motorsports
consumer  products.  As the Company develops new motorsports  consumer  products
that require specialized  tooling,  the Company intends to build or purchase the
new tooling  that will be required to permit the  third-party  manufacturers  to
produce those items.
                                       30
<PAGE>
LICENSES

Product Licenses

   The Company focuses on developing long-term relationships with and engages in
comprehensive efforts to license the most popular drivers and car owners in each
top racing category, their sponsors, and others in the motorsports industry. The
Company  currently has licenses  with  approximately  300 race car drivers,  car
owners,  and car sponsors as well as with NASCAR,  Ford Motor  Company,  several
divisions  of General  Motors  Corp.,  and PACCAR,  Inc.  (the  manufacturer  of
Kenworth and Peterbilt trucks).  The Company  continually  strives to strengthen
its  relationships  with  licensors  and  to  develop  opportunities  to  market
innovative   collectible  and  consumer  products  that  appeal  to  motorsports
enthusiasts.  The Company believes that its license agreements with top race car
drivers,  such as seven-time  Winston Cup champion Dale Earnhardt,  1995 Winston
Cup champion Jeff Gordon,  six-time  NHRA Funny Car champion  John Force,  Kenny
Bernstein,  Rusty Wallace,  Dale Jarrett,  Mark Martin,  Bill Elliot,  and Bobby
Labonte,  significantly  enhance the collectible  value and marketability of its
products. By aligning itself with top racing personalities and providing a broad
range of revenue  opportunities,  the Company  believes  that it will be able to
leverage those  relationships to attract additional drivers in order to generate
increased revenue for the Company as well as increased earnings for the drivers.

   Except for its licenses  with Dale  Earnhardt  and Jeff Gordon,  as described
below,  the licenses with race car drivers  generally  provide for a term of one
year and permit the Company to use the driver's  name,  photograph  or likeness,
and autograph; the licenses with race car owners generally provide for a term of
one year and permit the Company to use the car number and colors;  the  licenses
with manufacturers provide for terms of two or more years and permit the Company
to reproduce  the cars or trucks  themselves;  and the license  agreements  with
various  sponsors  generally  provide for terms of one to three years and permit
the Company to reproduce  the  sponsors'  decals and logos as they appear on the
cars or trucks. Depending upon the particular agreement, the individual licenses
either renew  automatically,  may be renewed or extended upon written request by
the Company, or expire at the end of the specified term. The agreements with the
drivers, car owners, car and truck  manufacturers,  and car sponsors provide for
payments by the Company to the  licensors of either (i) a fixed  dollar  amount,
which may include a substantial advance to the licensor; (ii) a fixed amount per
item sold by the Company pursuant to the license;  (iii) a percentage of the net
sales for a program or a percentage  of the Company's  wholesale  price per item
sold by the Company pursuant to the license; or (iv) a combination of the above.
License  agreements with certain sponsors do not require payments by the Company
to the licensors  because of the advertising value provided to the licensor as a
result of having its decals and logos displayed on the Company's products.

   During  fiscal  1996 and the first six  months of fiscal  1997,  the  Company
incurred royalty expenses  associated with its various  licensing  agreements of
approximately  $5.8  million  and  $6.0  million,   respectively.   The  Company
constantly  strives to renew  existing  agreements  or to enter into new license
agreements  with  existing or new drivers,  car owners,  and car sponsors and to
develop new product programs pursuant to its license agreements in its effort to
maintain its leadership position in the motorsports  licensed products industry.

Dale Earnhardt License Agreement

   In November 1996, in connection  with the  acquisition  of Sports Image,  the
Company  entered into a license  agreement with Dale  Earnhardt (the  "Earnhardt
License") under which the Company has the right to market  licensed  motorsports
products  utilizing the likeness of Mr. Earnhardt.  Under the Earnhardt License,
Mr.  Earnhardt also granted the Company the right of first refusal to make, have
made,  use, sell, or otherwise  distribute any new licensable  products that Mr.
Earnhardt  becomes aware of and approves for  marketing.  The Earnhardt  License
also provides that Mr. Earnhardt will not personally  market and will not permit
others to market, through the same channels of distribution used by the Company,
any products  bearing his  likeness  that are the same as or similar to products
marketed by the Company under the Earnhardt  License.  The term of the Earnhardt
License  extends  to  November  2011 and  from  year to year  thereafter  unless
terminated by either party.
                                       31
<PAGE>
Jeff Gordon License and Endorsement Agreements

   In connection  with the  acquisition  of Motorsport  Traditions,  the Company
acquired the exclusive  rights to  manufacture  and market  various  apparel and
souvenir products bearing the name,  likeness,  and signature of Jeff Gordon and
the likeness of his race car under a license  agreement with an affiliate of Mr.
Gordon (the  "Gordon  Apparel and  Souvenir  License").  The Gordon  Apparel and
Souvenir  License expires on December 31, 2000,  subject to renewal by agreement
between the  parties.  The Gordon  Apparel and  Souvenir  License  requires  the
Company to pay the licensor  royalties  based on a percentage  of the  wholesale
price of licensed  products sold by the Company,  with minimum royalty  payments
each year during the term of the agreement.

   In connection with the acquisition of Motorsport Traditions, the Company also
entered  into a  license  agreement  (the  "Gordon  Die-Cast  License")  with an
affiliate of Jeff Gordon.  Pursuant to the Gordon Die-Cast License,  the Company
has the  exclusive  right to  manufacture  and market  die-cast  replicas of Mr.
Gordon's race car and related vehicles, subject to the right of a third party to
manufacture  and market certain items on a limited basis through August 1997, at
which time the Company will have the exclusive right to manufacture those items.
The Gordon  Die-Cast  License  expires on December 31, 2000. The Gordon Die-Cast
License requires the Company to pay the licensor royalties based on a percentage
of the wholesale  price of licensed  products sold by the Company,  with minimum
royalty payments each year during the term of the agreement. 

   In connection  with the Gordon Die-Cast  License,  the Company entered into a
personal service and endorsement  agreement with Jeff Gordon and an affiliate of
Mr. Gordon (the  "Endorsement  Agreement").  During the term of the  Endorsement
Agreement,  which expires on December 31, 2000,  the Company will have the right
to use Mr.  Gordon's name,  likeness,  signature,  and endorsement in connection
with the advertisement,  promotion,  and sale of the die-cast collectibles to be
produced under the Gordon Die-Cast License.

Hasbro License Agreement

   The license  agreement  between the Company and Hasbro (the "Hasbro License")
covers the exclusive sale by Hasbro in the  mass-merchandise  market of specific
motorsports-related  products for which the Company has or will secure exclusive
or  non-exclusive  licenses from race car drivers,  owners,  manufacturers,  and
sponsors. The Company believes that the Hasbro License provides the Company with
a  source  of  revenue  from  the  mass-merchandise  market  without  committing
substantial  resources to manufacturing  and marketing  activities or subjecting
the Company to the risks  inherent in the mass-  merchandise  market.  Under the
Hasbro  License,  the Company is responsible  for acquiring and  maintaining the
license rights with the licensors,  and Hasbro is responsible  for all costs and
other   arrangements   relating  to  tooling,   manufacturing,   transportation,
marketing,  distribution,  and  sales  of  licensed  products.  Hasbro  will  be
responsible  for and will pay or reimburse  the Company for all license fees and
royalties,  including  advances and  guarantees,  paid to licensors for licensed
products.  The licensed products consist of (i) die-cast replicas of motorsports
vehicles and a  1:18th-scale  plastic toy car, for which Hasbro pays a specified
royalty,  and (ii) all  other  products  that  Hasbro  may  market  as  licensed
motorsports products,  including,  for example,  radio-controlled cars, slot car
sets, games (including  electronic and CD-ROM  interactive  games),  plush toys,
figurines,  play sets, walkie talkies, and other products, for which Hasbro pays
a  specified  royalty.  Hasbro  currently  markets  similar  products  under the
"Kenner," "Tonka," "Milton Bradley," and other brand names.  Hasbro will pay the
Company  guaranteed minimum annual royalty payments of $500,000 to $1.0 million,
depending on certain circumstances.

   Hasbro's initial focus under the Hasbro License has been to develop, with the
Company's  assistance,  a line of motorsports  die-cast  products for the retail
mass-merchandise  market.  Hasbro  will fund all capital  requirements  for this
product line and will manufacture, distribute, and market the products under the
"Winner's  Circle" brand name. This product line has been recently  intoduced to
mass-market  retailers.  The  mass-market  die-cast  products  manufactured  and
marketed  under the Hasbro  License are  completely  distinct from the Company's
current products and do not compete directly with the Company's  limited-edition
motorsports die-cast collectible products.
                                       32
<PAGE>
   The Hasbro  License  provides for a term ending on December 31, 2001.  Hasbro
may extend the Hasbro License for an additional  three-year term,  provided that
total wholesale  revenue of licensed  products exceeds a specified amount during
the initial term

NASCAR License Agreement

   In April 1997, the Company  entered into a licensing  agreement and marketing
alliance with NASCAR that gives the Company the  non-exclusive  right to use the
"NASCAR"  name and logo on all of its products and product  packaging as well as
on  related  sales,   marketing,   and  promotional  materials.   The  licensing
arrangement became effective immediately for all of the Company's products other
than die-cast products. Beginning on January 1, 1998, the Company also will have
the  right  to  include  the  NASCAR  name and  logo on its  die-cast  products,
packaging, and related materials.  Under the NASCAR license, the Company will be
an official  licensee of the "NASCAR  50th  Anniversary"  program and intends to
develop several  product lines in connection  with that promotion.  In addition,
the  Company  and  NASCAR  currently  are  working  together  to  develop  other
promotional programs targeted at many of NASCAR's corporate sponsors. 

COMPETITION

   The  motorsports  collectible  and  consumer  product  industry is  extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the  Company  possesses.  The Company  believes  that  Racing  Champions,  Inc.,
Revell-Monogram,  Inc.,  and The ERTL  Company,  Inc.  constitute  its principal
competitors  in the die-cast  collectible  industry.  The Company's  motorsports
apparel and souvenirs compete with similar products sold or licensed by drivers,
owners,  sponsors, and other licensors with which the Company currently does not
have  licenses as well as with sports  apparel  licensors and  manufacturers  in
general.  Emerging  companies  also may increase  their  participation  in these
markets.  The Company's  promotional  products  compete for advertising  dollars
against other  specialty  advertising  programs and media,  such as  television,
radio, newspapers, magazines, and billboards.

   The Company  believes that its  relationships  and licenses with top race car
drivers,  car  owners,  and other  popular  licensors  represent  a  significant
advantage  over its  competitors  in the  motorsports  collectible  and consumer
products   industry.   The  Company  strives  to  expand  and  strengthen  these
relationships  and  to  develop  opportunities  to  market  innovative  licensed
collectible and consumer  products that appeal to motorsports  enthusiasts.  The
ability of the  Company to compete  successfully  depends on a number of factors
both within and outside its control, including the quality,  features,  pricing,
and diversity of its products; the quality of its customer services; its ability
to recognize  industry  trends and anticipate  shifts in consumer  demands;  its
success in designing and marketing new products;  the  availability  of adequate
sources  of   manufacturing   capacity  and  the  ability  of  its   third-party
manufacturers  to meet delivery  schedules;  its efficiency in filling  customer
orders; the continued popularity of the motorsports  personalities with whom the
Company has  licensing  arrangements;  its ability to renew  existing  licensing
arrangements and enter into new licensing  arrangements;  its ability to develop
and maintain effective marketing programs that enable it to sell its products to
motorsports enthusiasts; product introductions by the Company's competitors; the
number,  nature,  and success of its competitors in a given market;  and general
market and economic conditions. 

BACKLOG

   The Company accepts orders from members of its Collectors' Club in advance of
the arrival of certain collectible products from the manufacturers.  The Company
had  outstanding  orders for  approximately  $7.1 million of such products as of
March 31, 1997. 

TRADEMARKS AND PATENT RIGHTS

   Although the Company's business historically has not depended on trademark or
patent  protection,  the Company  recognizes the increasing value of its various
trade  names and  marks.  The  Company  is taking  steps  designed  to  protect,
maintain, and increase the value of its trade names and marks. The Company does,
however,  license valuable  trademarks and other rights from third parties.  See
"Business -- Licenses."
                                       33
<PAGE>
INSURANCE

   
   The Company  maintains a $2.0 million product  liability  insurance policy to
cover the sale of its  die-cast  and other  products.  The Company  maintains an
additional $5.0 million in commercial umbrella liability  coverage.  The Company
also  maintains  a $6.0  million  insurance  policy  to cover its molds and dies
located at its third-party  manufacturer  in China and a $5.0 million  insurance
policy to cover lost revenue in the event of certain  interruptions  of business
with its overseas  manufacturer of die-cast  collectibles.  The Company believes
its insurance coverage is adequate.
    

LITIGATION AND ENVIRONMENTAL MATTERS

   On May 17,  1993,  the state of Arizona  (the  "State")  instituted a lawsuit
against the Company and 29 other  defendants in the United States District Court
for the District of Arizona.  The State seeks recovery of certain clean-up costs
under  federal  and state  environmental  laws.  Specifically,  the State  seeks
recovery  of  expenses  that  it has  incurred  to  date  for  an  environmental
investigation  and clean-up of property  formerly  used as a site for  recycling
hazardous wastes. The State alleges that the property has been contaminated with
hazardous substances.  In addition,  the State seeks a declaratory judgment that
the Company and the other  defendants  are jointly and severally  liable for all
future costs incurred by the State for  investigative  and remedial  activities,
and seeks a mandatory  permanent  injunction  requiring the Company to undertake
appropriate  assessment and remedial  action at the property.  The State has not
specified  the amounts it seeks to collect from the Company.  The State  alleges
that  F.W.  Leisure  Industries,  Inc.  and/or  F.W.  &  Associates,  Inc.  were
predecessors of the Company that produced and arranged for the transportation of
hazardous  substances  to the property  involved in the lawsuit.  The Company is
defending this lawsuit on various bases including that F.W. Leisure  Industries,
Inc.  and/or F.W. & Associates,  Inc. were not  predecessors  of the Company and
that neither the Company nor any predecessor of the Company has ever produced or
transported  hazardous substances as alleged by the State. The State has settled
a portion of its claims with respect to a large  number of the other  defendants
to the lawsuit.  The Company is not a party to that  settlement.  On February 1,
1995, a number of the defendants  that agreed to the  settlement  with the State
were granted leave to file, and subsequently did file a cross-claim  against the
Company  seeking  indemnity  from the  Company  based  on the  same  predecessor
liability  theory  asserted by the State.  The parties have conducted  discovery
limited  to the  issue of any  defendant's  status  as a  responsible  party and
regarding the Company's  status as a successor  corporation.  On March 25, 1997,
the Court  ruled that  under  federal  environmental  law the  Company  would be
treated as the  successor  to F.W.  &  Associates,  Inc.,  and/or  F.W.  Leisure
Industries,  Inc.  The Company may appeal this ruling at the  appropriate  time.
Discovery  is  now  ongoing  with  regard  to  the  merits  of  the   underlying
environmental  claims  and the amount of those  claims.  The  Company  currently
estimates the potential range of loss to be between $400,000 and $800,000 in the
event that its defense proves unsuccessful. The Company has made no provision in
its financial statements with respect to this matter.

   
   A  lawsuit,  purportedly  on behalf  of  Action  Products,  Inc.  ("API"),  a
dissolved Arizona  corporation,  was instituted on December 22, 1995 against the
Company,  Fred W. Wagenhals,  and others in the United States District Court for
the District of Arizona. The complaint requests damages,  including punitive and
treble damages in an unspecified amount. The complaint alleges that the Company,
Mr.  Wagenhals,  and others  breached  contractual  and other  duties to API and
appropriated certain business opportunities of API. Specifically,  the complaint
alleges, among other things, that (i) the Company and Mr. Wagenhals engaged in a
series of fraudulent  activities  against API with the intent of seizing control
of the market for the sale of mini  vehicles and models  replicating  well-known
race cars and other novelty  vehicles in the United States;  (ii) Mr.  Wagenhals
breached his  fiduciary  duties as president and a director of API by failing to
advise  API of  business  opportunities  coming to his  attention  that might be
advantageous to API, by converting business opportunities and profits of API, by
failing  to act  faithfully  in  pursuit  of API's  business  to the best of his
abilities,  and by failing to provide  full and candid  information  to API with
respect to any activities  that might conflict with his duties on behalf of API;
(iii) Mr.  Wagenhals  breached  his  employment  agreement  with API by spending
significant  amounts of his time obtaining licenses and sales for and furthering
the business of another company; and (iv) the Company and Mr. Wagenhals breached
a  manufacturer's  representation  agreement  by failing to pursue  major retail
accounts for API, by failing to present any new improvements and recommendations
to API respecting  certain products,  by 
    
                                       34
<PAGE>
   
failing to pay  certain  fees to API,  and by  avoiding  representing  any other
competitive companies or products during the term of the agreement.  In a motion
to file an amended  complaint,  the  plaintiff  also alleged that Mr.  Wagenhals
obstructed  justice as a result of allegedly perjured testimony in a deposition.
API asserts  that the Company and Mr.  Wagenhals  are liable to API in an amount
equal to the  greater of three  times API's  alleged  lost  profits or the total
value of what API would be worth today in the  absence of the  alleged  acts or,
alternatively, the present value of the Company. In June 1996, the court granted
the  Company's  motion to dismiss with  respect to  securities  law claims,  but
denied the  Company's  motion to dismiss  with  respect to certain  federal RICO
claims.  The Company and Mr. Wagenhals are vigorously  defending the lawsuit and
have raised various defenses to the claims set forth in the complaint, including
the passage of applicable statutes of limitation,  a general release dated as of
September 1, 1992 executed by API in favor of the Company and Mr. Wagenhals, the
corporate incapability of API to institute the suit, a lack of causation between
the  acts  complained  of and the  losses  allegedly  incurred  by API,  factual
inaccuracies in the complaint,  accord and satisfaction,  estoppel,  waiver, and
laches.  All parties  currently are  conducting  discovery.  In the event that a
decision  adverse to the Company is rendered,  and in the event that the Company
has no insurance  coverage with respect to these claims,  the resolution of such
matter could have been a material adverse effect on the Company.
    

   On March 4, 1997,  two class action  lawsuits  were filed against the Company
and  approximately  28 other  defendants in the United States District Court for
the  Northern  District  of Georgia.  The  lawsuits  allege that the  defendants
engaged in price fixing and other  anti-competitive  activities  in violation of
federal  anti-trust  laws. The Company has been named as a defendant  based upon
actions alleged to have been taken by Sports Image, Inc. and Creative  Marketing
& Promotions,  Inc. prior to the Company's  acquisitions of those entities.  The
plaintiffs have requested  injunctive relief and monetary damages of three times
an  unspecified  amount of damages that the  plaintiffs  claim to have  actually
suffered.  A motion to consolidate  these lawsuits into one action  currently is
pending. The Company intends to vigorously defend these lawsuits. 

EMPLOYEES

   
   As of May 22,  1997,  the  Company  employed  222  persons,  of whom 220 were
employed  full-time.  The Company has experienced no work stoppages and is not a
party  to a  collective  bargaining  agreement.  The  Company  believes  that it
maintains good relations with its employees. 
    

PROPERTIES

   The Company  leases a facility in Tempe,  Arizona,  containing  approximately
46,000  square feet.  The Company uses  approximately  18,000 square feet of the
facility for offices and 28,000  square feet for  warehouse  space and packaging
operations.  The term of the lease expires in December 2003.  Fred W. Wagenhals,
Chairman of the Board,  President,  and Chief Executive  Officer of the Company,
currently owns a one-third interest in F.W. Investments, a partnership that owns
this  facility.  The Company  believes that the lease payments for this facility
are comparable to an amount it would pay to an unaffiliated party for comparable
space.

   The Company has entered into a lease for a newly  constructed,  approximately
140,000 square foot building in Phoenix,  Arizona. The initial term of the lease
is 10 years with a scheduled  commencement  date of August 15, 1997. The Company
has two options to extend the term for five years each.  Upon  completion of the
development  of this  facility by the Company,  the Company  plans to vacate its
existing  Tempe,  Arizona  facility and move its  executive  offices,  warehouse
space, and packaging  operations to the new facility.  The Company  currently is
seeking to sublease the Tempe  facility,  but there can be no assurance  that it
will be able to do so on favorable terms or at all. 

   
   The Company also leases a 25,000  square foot  facility in  Charlotte,  North
Carolina.  The Company uses  approximately  5,000  square feet of the  Charlotte
facility for offices and  approximately  20,000 square feet for warehouse  space
and  packaging  operations.  The term of the  lease for the  Charlotte  facility
expires in April 1998. The Company also leases  approximately 10,000 square feet
of off-site storage space in Concord,  North Carolina.  The Company  anticipates
that it will enter into a lease for a new facility in Concord, North Carolina to
replace its current facilities in that area.
    
                                       35
<PAGE>
                                  MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

   The following  table sets forth certain  information  regarding the directors
and executive officers of the Company.
<TABLE>
<CAPTION>
        NAME                 AGE                      POSITION HELD
- ----------------------      -----  ------------------------------------------------------
<S>                          <C>   <C>
Fred W. Wagenhals .........  55    Chairman of the Board, President, and Chief Executive
                                     Officer
Tod J. Wagenhals ..........  33    Executive Vice President, Secretary, and Directo
Christopher S. Besing .....  36    Vice President, Chief Financial Officer, Treasurer,
                                     and Director
Joseph M. Mattes ..........  38    Vice President and Director
Melodee L. Volosin  .......  33    Director of Wholesale Division and Director
John S. Bickford ..........  50    Director
Jack M. Lloyd .............  47    Director
Robert H. Manschot  ........ 53    Director
</TABLE>

   Fred W. Wagenhals has served as Chairman of the Board,  President,  and Chief
Executive  Officer of the Company since  November 1993 and served as Chairman of
the Board and Chief Executive  Officer from May 1992 until September 1993 and as
President from July 1993 until September 1993. Mr. Wagenhals  co-founded  Racing
Champions,  Inc.  in April 1989 and served as a director of that  company  until
April 1993. From October 1990 until May 1992, Mr.  Wagenhals  served as Chairman
of the Board and Chief Executive Officer of Race Z, Inc. and Action  Performance
Sales,  Inc.  ("APS"),  which were engaged in sales of promotional  products and
collectible items related to the racing industry.

   Tod J.  Wagenhals has served as Executive Vice President of the Company since
July 1995, as a director of the Company since December 1993, and as Secretary of
the Company since November 1993. Mr. Wagenhals served as a Vice President of the
Company  from  September  1993 to July  1995.  Mr.  Wagenhals  served in various
marketing  capacities  with the Company from May 1992 until  September  1993 and
with APS from October 1991 until May 1992. Mr.  Wagenhals was National  Accounts
Manager  of Action  Products,  Inc.  from  January  1989 to  October  1991.  Mr.
Wagenhals is the son of Fred W. Wagenhals.

   
   Christopher S. Besing has served as a Vice President and the Chief  Financial
Officer of the Company  since joining the Company in January 1994, as a director
of the Company since May 1995,  and as Treasurer of the Company  since  February
1996.  Prior to joining the  Company,  Mr.  Besing held  several  financial  and
accounting  positions with Orbital Sciences  Corporation  ("OSC") from September
1986 to December 1993, most recently as Director of Accounting and Controller of
OSC's  Launch  Systems  Group in  Chandler,  Arizona.  Prior to joining OSC, Mr.
Besing was  employed as an  accountant  with Arthur  Andersen & Co. from January
1985 to August 1986. Mr. Besing is a Certified Public Accountant.
    

   Joseph M. Mattes has served as a Vice President and a director of the Company
since December 1996. Mr. Mattes also serves as President of the Company's wholly
owned  subsidiary,  Sports  Image,  Inc. Mr.  Mattes  served as President of the
predecessor of Sports Image from January 1995 until the Company's acquisition of
its business in November  1996.  From 1985 through  December  1994,  Mr.  Mattes
served at various times as Controller,  Director of  Purchasing,  Plant Manager,
and Executive  Vice President of Operations of Carlisle  Plastics,  Inc., a $140
million per year injection molding company.

   Melodee L.  Volosin  has served as the  Director of the  Company's  Wholesale
Division  since May 1992 and has been a director  of the Company  since  January
1997.  Ms.  Volosin's  duties  include  managing all of the Company's  wholesale
distribution of die-cast collectibles and other products,  including advertising
programs and  budgeting.  From 1983 to May 1992,  Ms.  Volosin served in various
marketing capacities with Action Products, Inc. and its predecessors.

   John S.  Bickford has served as a director of the Company since January 1997.
Mr.  Bickford  has served as  President  of Bickford  Motorsports,  Inc.,  which
provides  consulting  and  special  project  coordination  services  to race car
drivers,  car  owners,  and  other  businesses,  from 1990 to the  present.  Mr.
Bickford also
                                       36
<PAGE>
publishes Racing for Kids magazine.  From 1976 to the present,  Mr. Bickford has
served as President of MPD Racing Products,  Inc., which  manufactures  race car
parts for distribution  through speed shops and  high-performance  engine shops.
Mr. Bickford served as Vice President and General Manager of Jeff Gordon,  Inc.,
from 1990 to 1995.  Mr.  Bickford  currently  serves as a director of  Equipoise
Balancing,  Inc., a privately held company.  Mr. Bickford  currently serves as a
consultant  to  the  Company.  See  "Management  --  Employment  and  Consulting
Agreements."

   Jack M. Lloyd has served as a director  of the Company  since July 1995.  Mr.
Lloyd has served as the  President  and Chief  Executive  Officer of  DenAmerica
Corp.,  a publicly held  corporation  that is the largest  franchisee of Denny's
restaurants  in the  United  States  and  owns  and  franchises  Black-eyed  Pea
restaurants,  since March 1996 and as Chairman of the Board of DenAmerica  Corp.
since  July  1996.  Mr.  Lloyd  served  as the  Chairman  of the Board and Chief
Executive Officer of Denwest  Restaurant Corp.  ("Denwest"),  the second largest
franchisee  of Denny's  restaurants  in the United  States,  from 1987 until its
merger with  DenAmerica  Corp. in March 1996. Mr. Lloyd also served as President
of Denwest from 1987 until  November  1994.  Mr. Lloyd engaged in commercial and
residential  real estate  development  and property  management  as president of
First Federated Investment Corporation during the early and mid-1980s. Mr. Lloyd
currently  serves as a director of Masterview  Window Company,  a privately held
company.

   Robert H.  Manschot has served as a director of the Company  since July 1995.
Mr. Manschot  currently serves as President and Chief Executive  Officer of each
of NVD Group and  Seceurop  Group in the  Netherlands  and  engages in  business
consulting   services  and  venture  capital  activities  as  Chairman  of  RHEM
International  Enterprises,  Inc. Mr.  Manschot  served as  President  and Chief
Executive Officer of Rural/Metro  Corporation  ("Rural/Metro"),  a publicly held
provider of  ambulance  and fire  protection  services,  from October 1988 until
March 1995. Mr.  Manschot  joined  Rural/Metro in October 1987 as Executive Vice
President,  Chief Operating Officer and a member of its Board of Directors.  Mr.
Manschot was with the Hay Group,  an  international  consulting  firm, from 1978
until October 1987,  serving as Vice President and a partner from 1984, where he
led strategic  consulting  practices in Brussels,  Asia,  and the western United
States. Prior to joining the Hay Group, Mr. Manschot spent 10 years with several
leading  international hotel chains in senior operating positions in Europe, the
Middle East,  Africa,  and the United States. Mr. Manschot currently serves as a
director of Samoth Capital  Corporation,  a publicly traded company, as Chairman
of the Board of Securop U.K. Ltd., and as a director of LBE Technologies,  Inc.,
Thomas Pride  Development,  Inc.,  and Arizona  Sports,  Inc.,  all of which are
privately held companies. 

   The Company's bylaws provide that the number of directors shall be fixed from
time to time by resolution of the Board of Directors.  All directors are elected
at each annual meeting of the Company's  shareholders  and hold office until the
next annual meeting of shareholders or until their  successors have been elected
and  qualified,  or until their  earlier  resignation  or removal.  The Board of
Directors elects the Company's officers,  who hold office until their successors
have been elected and qualified or until their earlier resignation or removal.

   Fred W. Wagenhals served as President of Action  Products,  Inc. ("API") from
its inception in September  1986 until his  resignation in October 1990 and as a
director from  September  1986 until his  resignation  in December  1992.  API's
principal  creditor  declared API in default and  installed a receiver to manage
API's operations in November 1991. The creditor took possession of all operating
assets of API in May 1992 in partial  satisfaction  of API's debt and thereafter
sold such assets to the Company.  See "Business -- Litigation and  Environmental
Matters." 

DIRECTORS' COMPENSATION

   Employees of the Company do not receive  compensation  for serving as members
of the Company's Board of Directors.  Independent  directors  receive $2,500 for
each meeting attended in person. All directors are reimbursed for their expenses
in attending meetings of the Board of Directors.  Directors who are employees of
the Company are eligible to receive stock options pursuant to the Company's 1993
Stock Option Plan. Pursuant to the 1993 Plan, each non-employee  director of the
Company  receives  an  automatic  grant of options to acquire  10,000  shares of
Common Stock on the date of his or her election 
                                       37
<PAGE>
or appointment as a director.  Non-employee  directors also receive an automatic
grant of options to  purchase  8,000  shares of Common  Stock on the date of the
meeting of the Board of Directors held immediately  after each subsequent annual
meeting of the shareholders of the Company. See "Management -- 1993 Stock Option
Plan."

EXECUTIVE COMPENSATION

   The  following   table  sets  forth  certain   information   concerning   the
compensation  for the fiscal  years ended  September  30, 1994,  1995,  and 1996
earned by the  Company's  Chief  Executive  Officer and by the  Company's  other
executive  officers whose cash salary and bonus exceeded  $100,000 during fiscal
1996  (the  "Named  Officers").   No  other  officer  of  the  Company  received
compensation of $100,000 or more during fiscal 1996.

                          SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                         LONG TERM                   
                                                                        COMPENSATION                 
                                                                        ------------                 
                                                                           AWARDS                    
                                                                        ------------                 
                                                  ANNUAL COMPENSATION     SECURITIES      ALL OTHER  
                                                 --------------------     UNDERLYING    COMPENSATION 
    NAME AND PRINCIPAL POSITION           YEAR   SALARY($)(1) BONUS($)    OPTIONS(#)(2)      ($)(3)  
- ---------------------------------------  ------ ---------- --------- -------------- --------------  
<S>                                       <C>    <C>          <C>            <C>            <C>      
Fred W. Wagenhals .....................   1996   $250,000     $75,000            --         $4,854   
  Chairman of the Board, President,       1995    164,423      23,000        50,000          3,173   
  and Chief Executive Officer             1994    150,000          --        40,000             --   
                                                                                                     
Tod J. Wagenhals ......................   1996   $ 75,000     $26,000        20,000         $1,832   
  Executive Vice President,               1995     59,596       8,000        50,000          1,247   
  Secretary, and Director                 1994     43,345          --        40,000             --   
                                                                                                     
Christopher S. Besing .................   1996   $ 75,000     $26,000        20,000         $1,572   
  Vice President, Chief Financial         1995     71,250      10,000        50,000          1,425   
  Officer, Treasurer, and Director        1994     45,000          --        80,000             --   
</TABLE>
- ------------
(1)   Messrs.   Wagenhals,   Wagenhals,   and  Besing  also   received   certain
      perquisites,  the value of which did not  exceed  10% of their  salary and
      bonus during  fiscal 1996.  

(2)   The  exercise  price of all stock  options  granted were equal to the fair
      market value of the Company's Common Stock on the date of grant.

(3)   Amounts shown for fiscal 1996 represent matching contributions made by the
      Company to the Company's 401(k) Plan.

   The Company  offers its employees  medical and life insurance  benefits.  The
executive officers and other key employees of the Company,  including  directors
who also are  employees of the Company,  are eligible to receive  stock  options
under the Company's 1993 Stock Option Plan. See "Management -- 1993 Stock Option
Plan." The Company does not have a long-term incentive plan or a defined benefit
or actuarial plan and has never issued any stock appreciation rights. 
                                       38
<PAGE>
   The following  table  provides  information  on stock options  granted to the
Company's Named Officers during the fiscal year ended September 30, 1996.

                      OPTION GRANTS IN LAST FISCAL YEAR
                              INDIVIDUAL GRANTS
<TABLE>
<CAPTION>
                                                                              POTENTIAL REALIZABLE VALUE
                          NUMBER OF                                               AT ASSUMED ANNUAL
                          SECURITIES                                             RATE OF STOCK PRICE
                          UNDERLYING  % OF TOTAL                                 APPRECIATION FOR
                          OPTIONS      OPTIONS       EXERCISE                      OPTION TERM(2)
                          GRANTED     GRANTED IN      PRICE                   -------------------------
          NAME             (#)(1)     FISCAL YEAR    ($/SH)  EXPIRATION DATE       5%          10%
- ---------------------- ------------ ------------- ---------- ---------------  -----------  ------------
<S>                         <C>          <C>           <C>        <C>             <C>         <C>
Fred W. Wagenhals  ....         --         --              --         --              --          --
Tod J. Wagenhals ......     20,000       9.2%          $10.63     9/4/02          $72,270     $163,957
Christopher S. Besing..     20,000       9.2%          $10.63     9/4/02          $72,270     $163,957
</TABLE>
- --------------  
(1)   The  options  were  granted at the fair value of the shares on the date of
      grant and have a six-year  term.  One-third of the options vest and become
      exercisable on each of the first,  second, and third  anniversaries of the
      date of grant.
(2)   Potential gains are net of the exercise price, but before taxes associated
      with the  exercise.  Amounts  represent  hypothetical  gains that could be
      achieved for the respective  options if exercised at the end of the option
      term.  The  assumed  5% and 10%  rates of  stock  price  appreciation  are
      provided  in  accordance  with the rules of the  Securities  and  Exchange
      Commission  and do not represent  the Company's  estimate or projection of
      the future price of the Company's  Common Stock.  Actual gains, if any, on
      stock option  exercises  will depend upon the future  market prices of the
      Company's Common Stock.

   The following  table provides  information  on options  exercised in the last
fiscal year by the Company's Named Officers and the value of each such officer's
unexercised options at September 30, 1996.

             AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                    OPTION VALUE AS OF SEPTEMBER 30, 1996
<TABLE>
<CAPTION>
                                                         NUMBER OF SECURITIES           VALUE OF UNEXERCISED
                                                         UNDERLYING UNEXERCISED         IN-THE MONEY OPTIONS
                                                      OPTIONS AT FISCAL YEAR-END (#)   AT FISCAL YEAR-END ($)(1)
                        SHARES ACQUIRED    VALUE    ------------------------------- -----------------------------
          NAME          ON EXERCISE(#)   REALIZED($) EXERCISABLE   UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
- ---------------------- --------------- ------------ -------------- ----------------  ------------- ---------------
<S>                      <C>             <C>           <C>          <C>             <C>             <C>
Fred W. Wagenhals  ....      -0-               -0-     290,000          -0-          $3,125,250          -0-
Tod J. Wagenhals ......      -0-               -0-     170,000       20,000          $1,784,380      $45,000
Christopher S. Besing .  40,000          $210,000       50,000       20,000          $  431,250      $45,000
</TABLE>
- --------------
(1)   Calculated based upon the closing price as reported on the Nasdaq National
      Market on September 30, 1996 of $12.875 per share.


RECENT GRANTS OF STOCK OPTIONS

Subsequent  to September  30, 1996,  the Company  granted  options to acquire an
aggregate of 220,250 shares of Common Stock.  These options  include  options to
acquire  50,000  shares of Common  Stock at an  exercise  price of  $14.875  per
share,issued  to Joseph M.  Mattes on  November  6, 1996,  and  15,000,  10,000,
15,000,  10,000,  16,000, and 15,000 shares of Common Stock at an exercise price
of $19.125 per share issued to Christopher S. Besing,  John S. Bickford,  Joseph
M.  Mattes,  Melodee  L.  Volosin,  Fred W.  Wagenhals,  and  Tod J.  Wagenhals,
respectively,  on April 3, 1997.  See  "Management  -- Employment and Consulting
Agreements."

401(K) PROFIT SHARING PLAN

   In October 1994,  the Company  established a defined  contribution  plan (the
"401(k)  Plan") that  qualifies as a cash or deferred  profit sharing plan under
Sections 401(a) and 401(k) of the Internal
                                       39
<PAGE>
Revenue Code of 1986, as amended (the "Internal Revenue Code"). Under the 401(k)
Plan,  participating  employees  may  defer  from  1% to  15% of  their  pre-tax
compensation,  subject to the maximum  allowed under the Internal  Revenue Code.
The Company will contribute  $0.50 for each dollar  contributed by the employee,
up to a maximum  contribution of 2% of the employee's defined  compensation.  In
addition,  the 401(k) Plan provides that the Company may make an employer profit
sharing  contribution  in such  amounts  as may be  determined  by the  Board of
Directors.

1993 STOCK OPTION PLAN

   The Company's  1993 Stock Option Plan, as amended (the "1993 Plan")  provides
for the granting of options to acquire Common Stock of the Company  ("Options"),
the direct  granting of Common  Stock  ("Stock  Awards"),  the granting of stock
appreciation  rights  ("SARs"),  and the  granting of other cash  awards  ("Cash
Awards")  (Stock  Awards,  SARs,  and Cash Awards are  collectively  referred to
herein as  "Awards").  The 1993 Plan is  intended  to comply  with Rule 16b-3 as
promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange
Act") with  respect to persons  subject to Section 16 of the  Exchange  Act. The
Company  believes  that the 1993 Plan is important in  attracting  and retaining
executives  and other key  employees and  constitutes a significant  part of the
compensation  program for key  personnel,  providing them with an opportunity to
acquire a  proprietary  interest in the  Company  and giving them an  additional
incentive  to use their best efforts for the  long-term  success of the Company.
The 1993 Plan will remain in effect until September 24, 2001.

   
   On September 4, 1996 and January 16, 1997,  the Company's  Board of Directors
approved  amendments to the 1993 Plan that,  among other  things,  increased the
number  of  shares  of  Common  Stock  issuable  pursuant  to the 1993 Plan from
2,000,000  to  2,750,000  shares.  The  Company's  shareholders  approved  those
amendments  on April 3, 1997.  As of May 22,  1997,  an  aggregate  of 1,184,245
shares of the  Company's  Common Stock has been issued upon  exercise of Options
granted pursuant to the 1993 Plan, and there were outstanding Options to acquire
an additional 1,148,305 shares of the Company's Common Stock.
    

   If any Option or SAR  terminates or expires  without having been exercised in
full,  stock not issued under such Option or SAR will again be available for the
purposes  of the 1993 Plan.  If any  change is made in the stock  subject to the
1993 Plan,  or subject to any Option or SAR granted under the 1993 Plan (through
merger,  consolidation,   reorganization,   recapitalization,   stock  dividend,
split-up,  combination  of  shares,  exchange  of  shares,  change in  corporate
structure,  or otherwise),  the 1993 Plan provides that appropriate  adjustments
will be made as to the maximum number of shares subject to the 1993 Plan and the
number of shares and exercise  price per share of stock  subject to  outstanding
Options.

   Options and Awards may be granted only to persons ("Eligible Persons") who at
the time of grant are either (i) key personnel, including officers and directors
of  the  Company  or its  subsidiaries,  or  (ii)  consultants  and  independent
contractors who provide valuable services to the Company or to its subsidiaries.
Options that are incentive stock options may only be granted to employees of the
Company (or its subsidiaries).  To the extent that granted Options are incentive
stock options, the terms and conditions of those Options must be consistent with
the  qualification  requirements  set forth in the  Internal  Revenue  Code.  No
employee of the Company  may  receive  grants of Options or Awards  representing
more than 50 percent of the shares of Common Stock issuable under the 1993 Plan.

   The exercise prices,  expiration dates, maximum number of shares purchasable,
and the other  provisions  of the  Options  will be  established  at the time of
grant.  The exercise  prices of Options that are not incentive stock options may
not be less than 85% of the fair market value of the Common Stock at the time of
the grant,  and the exercise  prices of incentive  stock options may not be less
than 100% (110% if the option is  granted to a  shareholder  who at the time the
option is  granted  owns  stock  possessing  more than ten  percent of the total
combined voting power of all classes of stock of the Company) of the fair market
value of the Common  Stock at the time of the grant.  Options may be granted for
terms  of up to ten  years  and  become  exercisable  in whole or in one or more
installments at such time as may be determined  upon a grant of the Options.  To
exercise an Option,  the optionholder will be required to deliver to the Company
full  payment  of the  exercise  price for the  shares as to which the option is
being exercised.  Generally,  options can be exercised by delivery of cash, bank
cashier's check or shares of Common Stock of the Company.
                                       40
<PAGE>
   Unless otherwise authorized by the Board of Directors in its sole discretion,
Options granted under the 1993 Plan are nontransferable other than by will or by
the laws of descent and  distribution  upon the death of the  optionholder  and,
during  the  lifetime  of  the  optionholder,   are  exercisable  only  by  such
optionholder.  Unless the terms of the stock option agreement otherwise provide,
in the event of the death or  termination  of the  employment or services of the
participant  (but never  later than the  expiration  of the term of the  Option)
Options may be exercised within a one-month  period. If termination is by reason
of  disability,  however,  Options may be exercised by the  optionholder  or the
optionholder's  estate or successor by bequest or inheritance  during the period
ending  one year  after the  optionholder's  retirement  (but not later than the
expiration of the term of the option). Termination of employment at any time for
cause immediately terminates all Options held by the terminated employee.

   The 1993 Plan  includes an Automatic  Program that provides for the automatic
grant of stock options  ("Automatic  Options") to non-employee  directors.  Each
non-employee  director  serving  on the  Board  of  Directors  on the  date  the
amendments to the 1993 Plan providing for the Automatic Program were approved by
the Company's  shareholders  received Automatic Options to acquire 10,000 shares
of Common Stock on that date, and each subsequently  newly elected  non-employee
member of the Board of  Directors  will  receive  Automatic  Options  to acquire
10,000  shares of Common  Stock on the date of his or her first  appointment  or
election to the Board of Directors.  In addition,  Automatic  Options to acquire
8,000  shares of Common  Stock are  automatically  granted to each  non-employee
director at the meeting of the Board of Directors  held  immediately  after each
annual  meeting  of  shareholders.   All  Automatic   Options  vest  and  become
exercisable  immediately  upon  grant.  A  non-employee  member  of the Board of
Directors is not eligible to receive the 8,000-share  Automatic  Option grant if
that option grant date is within 30 days of such  non-employee  member receiving
the 10,000-share  Automatic Option grant. The exercise price per share of Common
Stock subject to Automatic  Options granted under the 1993 Plan will be equal to
100% of the fair market value of the  Company's  Common Stock (as defined in the
1993 Plan) on the date such options are granted.  The Company  believes that the
automatic  grant of stock  options to  non-employee  directors  is  necessary to
attract, retain, and motivate independent directors. 

   The Company  also may grant Awards to Eligible  Persons  under the 1993 Plan.
SARs entitle the  recipient to receive a payment  equal to the  appreciation  in
market value of a stated  number of shares of Common Stock from the price stated
in the award agreement to the market value of the Common Stock on the date first
exercised or surrendered. Stock Awards entitle the recipient to directly receive
Common Stock.  Cash Awards entitle the recipient to receive  direct  payments of
cash  depending on the market value or the  appreciation  of the Common Stock or
other securities of the Company.

EMPLOYMENT AND CONSULTING AGREEMENTS

   In connection with the acquisition of the assets of Sports Image, the Company
entered into a three-year employment agreement with Joseph M. Mattes, who served
as the  President of Sports Image prior to the  acquisition.  Under the terms of
the employment  agreement,  Mr. Mattes serves as a Vice President of the Company
and as the President of its Sports Image  subsidiary at a salary of $225,000 per
year. In addition,  Mr. Mattes will be eligible to receive an annual bonus of up
to $67,500, as determined by the Company's Board of Directors based upon factors
that it deems  relevant,  including Mr.  Mattes'  performance.  The Company also
granted  to Mr.  Mattes  five-year  options  to  acquire  50,000  shares  of the
Company's Common Stock at an exercise price of $14.875 per share. Of the options
granted,  options to acquire 30,000 shares vested at the date of grant,  options
to acquire  10,000 shares will vest on November 8, 1997,  and options to acquire
the remaining 10,000 shares will vest on November 8, 1998.

   In connection with the acquisition of Motorsport Traditions, the Company also
entered into a four-year  consulting  agreement  with John Bickford  pursuant to
which Mr. Bickford provides consulting services with respect to representing the
Company in the  motorsports  community,  creating new marketing and  promotional
campaigns,  and advising the Company with respect to the  motorsports  industry.
The Company pays Mr. Bickford an annual fee of $100,000 for services provided in
connection with the consulting agreement.  Mr. Bickford became a director of the
Company in January 1997. See  "Management -- Directors and Executive  Officers."
                                       41
<PAGE>
LIMITATION  OF DIRECTORS'  LIABILITY;  INDEMNIFICATION  OF DIRECTORS,  OFFICERS,
EMPLOYEES, AND AGENTS

   The  Company's  Restated  Articles  eliminate  the personal  liability of any
director of the Company to the Company or its shareholders for money damages for
any action taken or failure to take any action as a director of the Company,  to
the  fullest  extent  allowed  by the  Arizona  Business  Corporation  Act  (the
"Business  Corporation Act").  Under the Business  Corporation Act, directors of
the Company will be liable to the Company or its  shareholders  only for (a) the
amount of a financial  benefit received by the director to which the director is
not  entitled;  (b) an  intentional  infliction  of harm on the  Company  or its
shareholders;  (c) certain unlawful  distributions  to shareholders;  and (d) an
intentional  violation of criminal  law. The effect of these  provisions  in the
Restated Articles is to eliminate the rights of the Company and its shareholders
(through  shareholders'  derivative  suits on behalf of the  Company) to recover
money  damages  from a  director  for all  actions  or  omissions  as a director
(including  breaches  resulting  from negligent or grossly  negligent  behavior)
except in the  situations  described  in clauses (a)  through  (d) above.  These
provisions  do  not  limit  or  eliminate  the  rights  of  the  Company  or any
shareholder to seek  non-monetary  relief such as an injunction or rescission in
the event of a breach of a director's duty of care.

   The Company's  Restated Articles require the Company to indemnify and advance
expenses to any person who incurs  liability or expense by reason of such person
acting as a director of the  Corporation,  to the fullest  extent allowed by the
Business  Corporation  Act. This  indemnification  is mandatory  with respect to
directors  in all  circumstances  in which  indemnification  is permitted by the
Business   Corporation   Act,  subject  to  the  requirements  of  the  Business
Corporation Act. In addition, the Company may, in its sole discretion, indemnify
and advance expenses,  to the fullest extent allowed by the Business Corporation
Act,  to any  person who incurs  liability  or expense by reason of such  person
acting  as  an  officer,   employee  or  agent  of  the  Company,  except  where
indemnification is mandatory pursuant to the Business  Corporation Act, in which
case the Company is required to indemnify to the fullest extent  required by the
Business Corporation Act.

                              CERTAIN TRANSACTIONS

   In November  1993,  Fred W.  Wagenhals  advanced the Company  $473,000.  This
advance was made to enable the Company to cover advance  production costs on the
manufacture  of certain  die-cast  promotional  programs.  The Company  issued a
promissory note to Mr. Wagenhals in the amount of the advance,  bearing interest
at 8.0% per annum.  As of September 30, 1994,  the  promissory  note was paid in
full.

   In  November  1993,  the  Company  entered  into  an  agreement  with  Action
Performance  Sales,  Inc., Fred W. Wagenhals,  and Edward M. Topham and Bruce S.
Gill,  former  officers  and  directors  of  the  Company.   The  agreement  was
subsequently modified in March 1994. Pursuant to the modified agreement, (i) Mr.
Wagenhals and his  designees  purchased  39,822  shares of the Company's  Common
Stock from Mr. Gill for $46,390,  or $1.16 per share; (ii) the Company purchased
and  retired  560,178  shares of the  Company's  Common  Stock from Mr. Gill for
$653,610,  or $1.16 per share;  (iii) Mr. Gill's  employment  agreement with the
Company,  which provided for minimum  compensation  of $150,000 per year through
July 1996, was cancelled except for certain non-competition  covenants; (iv) Mr.
Gill resigned as a director and officer of the Company and its subsidiaries; (v)
options to purchase  200,000  shares of the Company's  Common Stock at $2.75 per
share held by Mr. Gill were  cancelled;  and (vi) the Company  sold certain real
and personal property located in Florida to Mr. Gill for  approximately  $31,300
and the  assumption  by Mr.  Gill  of a  mortgage  with a  principal  amount  of
approximately $23,344.

   Pursuant to the same agreement,  (a) Mr. Topham's  employment  agreement with
the  Company,  which  provided  for minimum  compensation  of $100,000  per year
through  December  1995,  was  cancelled  except  for  certain   non-competition
covenants;  (b) in January 1994  designees of Mr.  Wagenhals  purchased  certain
bonus rights and options to acquire 160,000 shares of the Company's Common Stock
from Mr. Topham for $260,000; and (c) Mr. Topham agreed to assist the Company in
certain matters relating to his former  responsibilities  as the Company's Chief
Financial  Officer for a period of not more than 60 days, for an amount equal to
$100,000.

   In  November  1993,  the  Company  entered  into an  agreement  with  Fred W.
Wagenhals and V. Andrew Gill, a former officer and director of the Company.  The
agreement was subsequently modified in March
                                       42
<PAGE>
1994.  Pursuant to the modified  agreement,  (1) Mr. Wagenhals and his designees
purchased 36,978 shares of the Company's Common Stock from Mr. Gill for $40,010,
or $1.08 per share;  (2) the  Company  purchased  and retired a total of 563,022
shares  of the  Company's  Common  Stock  from  Mr.  Gill for  $559,990  and the
cancellation of Mr. Gill's promissory note in favor of the Company in the amount
of $50,000,  or $1.08 per share;  (3) Mr. Gill's  employment  agreement with the
Company,  which provided for minimum  compensation  of $150,000 per year through
July 1996, was cancelled except for certain non- competition covenants;  (4) Mr.
Gill resigned as an officer of the Company and its subsidiaries; and (5) options
to acquire 200,000 shares of the Company's  Common Stock at $2.75 per share held
by Mr. Gill were  cancelled.  Mr. Gill  resigned as a director of the Company on
January 3, 1994.

   In December 1994, Fred W. Wagenhals advanced $300,000 to the Company in order
to enable the  Company  to make  certain  advance  royalty  payments  related to
license  agreements  entered  into by the  Company for  die-cast  products to be
marketed by the Company  beginning  in the second  quarter of fiscal  1995.  The
Company  issued a promissory  note to Mr.  Wagenhals  for the  advance,  bearing
interest, at 9% per annum, providing for monthly payment of accrued interest and
calling  for the  payment of the  principal  no later than March 31,  1995.  The
Company  repaid the note in full on  February  9, 1995.  The  Company's  prepaid
expenses and other assets at September  30, 1995  included an advance of $50,000
to Mr. Wagenhals, which was repaid in fiscal 1996.

   The  Company  currently  leases a  building  in  Tempe,  Arizona,  containing
approximately  46,000 square feet, for its corporate,  administrative  and sales
offices, and warehouse facilities.  Fred W. Wagenhals currently owns a one-third
interest in F. W. Investments,  a partnership that owns this facility.  Prior to
February 1994, the Company occupied a separate leased facility in Tempe, Arizona
totalling  approximately  47,000 square feet,  which was utilized as offices and
for  manufacturing.  F.W.  Investments  also owns this  building  facility.  The
Company paid F.W. Investments rent of approximately $171,000, $177,000, $177,000
and $109,000, respectively,  during fiscal 1994, 1995 and 1996 and the first six
months of fiscal 1997, respectively. 

   In  November  1996,  the  Company  issued to the  seller of Sports  Image and
persons  affiliated  with the seller an  aggregate  of 403,361  shares of Common
Stock as a portion of the  consideration  paid for the  assets of Sports  Image.
Joseph M.  Mattes,  who became an  officer  and  director  of the  Company  upon
completion of the acquisition of Sports Image,  received 15,000 shares of Common
Stock  as  part  of  that  transaction.  All of the  403,361  shares  issued  in
connection  with the acquisition of Sports Image have been registered for resale
pursuant to another  registration  statement.  See "Description of Securities --
Registration Rights." The Company entered into a three-year employment agreement
with Mr.  Mattes  in  connection  with the  acquisition  of  Sports  Image.  See
"Management -- Employment and Consulting Agreements."

   In connection  with the  acquisition  of Motorsport  Traditions,  the Company
entered into a consulting  agreement with John S. Bickford.  See  "Management --
Employment and Consulting  Agreements."  Mr.  Bickford  became a director of the
Company in January 1997.
                                       43
<PAGE>
                       PRINCIPAL AND SELLING SHAREHOLDERS

   
   The following  table sets forth certain  information  regarding the shares of
the Company's outstanding Common Stock beneficially owned as of May 22, 1997 (i)
by each of the Company's directors and executive officers; (ii) by all directors
and  executive  officers of the Company as a group;  (iii) by each person who is
known by the  Company to own  beneficially  or  exercise  voting or  dispositive
control over more than 5.0% of the Company's  Common Stock;  and (iv) by each of
the Selling Shareholders. 
<TABLE>
<CAPTION>
                                              SHARES BENEFICIALLY                       SHARES BENEFICIALLY
                                                OWNED PRIOR TO                               OWNED AFTER
                                                OFFERING(1)(2)           SHARES BEING      OFFERING(1)(2)
             NAME AND ADDRESS OF          ----------------------------  REGISTERED FOR  ---------------------
             BENEFICIAL OWNER                  NUMBER         PERCENT       SALE         NUMBER     PERCENT
- ----------------------------------------- ---------------    ---------  --------------  --------    ---------
DIRECTORS AND EXECUTIVE OFFICERS
- ------------------------------------------
<S>                                           <C>             <C>         <C>           <C>           <C>
Fred W. Wagenhals ........................    2,654,000 (3)    19.0%      264,400       2,389,600     15.3%
Tod J. Wagenhals .........................      156,456 (4)     1.1%       15,600         140,856         *
Christopher S. Besing ....................       50,000 (5)        *            0          50,000         *
Joseph M. Mattes .........................       45,000 (6)        *            0          45,000         *
Melodee L. Volosin .......................       27,500 (7)        *            0          27,500         *
John S. Bickford .........................       17,143            *            0          17,143         *
Jack M. Lloyd ............................       26,000 (8)        *            0          26,000         *
Robert H. Manschot .......................       30,000 (9)        *            0          30,000         *
All directors and executive officers as a     
 group (eight persons) ...................    3,006,099        21.0%      280,000       2,726,099     17.2%

OTHER SELLING SHAREHOLDERS
- --------------------------
Francis Choi (10).........................      500,000         3.6%       50,000         450,000      2.9%
    

</TABLE>
- ---------------
Less than 1% of outstanding shares of Common Stock.

(1)   Except as  otherwise  indicated,  each person  named in the table has sole
      voting and investment power with respect to all Common Stock  beneficially
      owned by him,  subject to applicable  community  property  law.  Except as
      otherwise  indicated,  each of such  persons  may be reached  through  the
      Company at 2401 West First Street, Tempe, Arizona 85251.

   
(2)   The  numbers and  percentages  shown  include  the shares of Common  Stock
      actually owned as of May 22, 1997 and the shares of Common Stock which the
      person or group had the right to acquire  within 60 days of such date.  In
      calculating the percentage of ownership,  all shares of Common Stock which
      the identified  person or group had the right to acquire within 60 days of
      May 22, 1997 upon the exercise of options are deemed to be outstanding for
      the purpose of  computing  the  percentage  of the shares of Common  Stock
      owned by such person or group,  but are not deemed to be  outstanding  for
      the purpose of  computing  the  percentage  of the shares of Common  Stock
      owned by any other person.
    

(3)   Represents  2,364,000 shares of Common Stock and vested options to acquire
      290,000 shares of Common Stock.

   
(4)   Represents  1,456  shares of Common  Stock and  vested  options to acquire
      155,000 shares of Common Stock.
    

(5)   Represents  vested options to acquire  50,000 shares of Common Stock.  

(6)   Represents  15,000  shares of Common  Stock and vested  options to acquire
      30,000 shares of Common Stock.

(7)   Represents vested options to acquire 27,500 shares of Common Stock.

   
(8)   Represents vested options to acquire 26,000 shares of Common Stock.

(9)   Represents  4,000  shares of Common  Stock and  vested  options to acquire
      26,000 shares of Common Stock.

(10)  The address of Mr. Choi is c/o Early Light  International  (Holdings) Ltd.
      ("Early Light"), 23/F Block E-L, Superluck Industrial Centre (Phase 2), 57
      Sha Tsui Road,  Tsuen Wan,  Hong Kong.  Mr. Choi is the  chairman of Early
      Light, which manufactures the Company's die-cast collectibles in China.
    
                                       44
<PAGE>
                          DESCRIPTION OF SECURITIES

   
   The Company's  authorized  capital  consists of  25,000,000  shares of Common
Stock,  $0.01 par value and 5,000,000  shares of serial  preferred stock, no par
value (the "Serial Preferred Stock").  As of May 22, 1997,  13,713,485 shares of
Common Stock and no shares of Preferred  Stock were issued and  outstanding.  An
additional  1,565,755  shares of Common  Stock may be issued  upon  exercise  of
options  outstanding  or available for issuance  under the Company's  1993 Stock
Option Plan. All of the currently issued and outstanding  shares of Common Stock
are,  and all of the shares of Common Stock to be issued in this  offering  will
be, fully paid and non-assessable. 
    

COMMON STOCK

   Holders of shares of Common  Stock are entitled to one vote for each share of
Common  Stock  held  of  record  on  all  matters  submitted  to a  vote  of the
shareholders,  other than the election of directors  in which  shareholders  are
entitled to cumulate their votes in accordance with Arizona law.  Subject to the
preferences of any outstanding  preferred  stock,  each share of Common Stock is
entitled  to receive  dividends  as may be declared  by the  Company's  Board of
Directors  out  of  funds  legally  available.  In  the  event  of  liquidation,
dissolution  or  winding up of the  Company,  the  holders  of Common  Stock are
entitled to share ratably in all assets  remaining  after payment in full of all
creditors  of the Company and the  liquidation  preferences  of any  outstanding
shares of preferred stock.

SERIAL PREFERRED STOCK

   The Serial Preferred Stock may be issued in such series and  denominations as
deemed advisable by the Company's Board of Directors.  Accordingly, the Board of
Directors is empowered,  without shareholder approval, to issue Serial Preferred
Stock with dividend, liquidation, conversion, voting, or other rights that could
adversely  affect  the  voting  power or other  rights of  holders of the Common
Stock. In the event of issuance,  the Serial  Preferred Stock could be utilized,
under  certain  circumstances,  as  a  method  of  discouraging,   delaying,  or
preventing  a change in control of the Company.  The Company does not  currently
intend to issue any shares of Serial Preferred Stock. 

SENIOR NOTES DUE JANUARY 2, 1999

   On  January  2,  1997,  the  Company  issued an  aggregate  of $20.0  million
principal amount of Senior Notes to three insurance companies.  The Senior Notes
bear interest at the rate of 8.05% per annum,  provide for semi-annual  payments
of accrued  interest,  and mature on January 2, 1999. The Company may not prepay
the Senior Notes prior to maturity,  but will be required to offer to redeem the
Senior Notes in the event of a "Change of Control" of the Company, as defined in
the Senior Notes. The Senior Notes contain certain  provisions that, among other
things,  require  the Company to comply with  certain  financial  ratios and net
worth  requirements and limit the ability of the Company and its subsidiaries to
incur additional  indebtedness,  to sell assets, or to engage in certain mergers
on  consolidations.  The  Senior  Notes  are  guaranteed  by  Sports  Image  and
Motorsport Traditions.

REGISTRATION RIGHTS

   In connection with the acquisition of Sports Image,  the Company entered into
a  registration  agreement  with the sellers of Sports Image.  The  registration
agreement grants the holders of the shares issued to the sellers of Sports Image
the  right to one  "demand"  registration  as well as  "piggyback"  registration
rights. In connection with the acquisition of Motorsport Traditions, the Company
entered  into  two  registration  agreements  with  the  sellers  of  Motorsport
Traditions.  These  agreements  require  the  Company  to  file  a  registration
statement covering the shares issued to the sellers of Motorsport Traditions and
to use its best efforts to cause the registration  statement to become effective
as soon as  practicable  and to remain  effective  until  December 31, 1999.  In
addition, the registration  agreements grant the holders of the shares issued to
the  sellers  of  Motorsport  Traditions  "piggyback"  registration  rights.  In
connection with the sale of shares of Common Stock to Hasbro, the Company agreed
to use its best efforts to file a  registration  statement  covering such shares
and to cause  the  registration  statement  to  become  effective  and to remain
effective   until  January  16,  2000.  In  March  1997,  the  Company  filed  a
registration statement 
                                       45
<PAGE>
and caused that  registration  statement  to be declared  effective  in order to
satisfy  the  Company's  obligations  to  register  the  shares  covered  by the
registration agreements described above.

ARIZONA CORPORATE TAKEOVER ACT AND CERTAIN CHARTER PROVISIONS

   The Company is subject to the provisions of Arizona Revised Statutes Sections
10-2701 et. seq. (the "Arizona  Corporate  Takeover Act"). The Arizona Corporate
Takeover  Act and certain  provisions  of the  Company's  Restated  Articles and
Restated Bylaws, as summarized in the following paragraphs,  may have the effect
of discouraging, delaying, or preventing hostile takeovers (including those that
might result in a premium over the market price of the Company's  Common Stock),
or discouraging, delaying, or preventing changes in control or management of the
Company. 

Arizona Corporate Takeover Act

   Article 1 of the  Arizona  Corporate  Takeover  Act is  intended  to restrict
"greenmail"  attempts by prohibiting  the Company from  purchasing any shares of
its capital stock from any beneficial  owner of more than 5% of the voting power
of the  Company  (a "5%  Owner") at a per share  price in excess of the  average
market price during the 30 trading days prior to the purchase, unless (i) the 5%
Owner has beneficially owned the shares to be purchased for a period of at least
three years prior to the purchase; (ii) a majority of the Company's shareholders
(excluding  the 5% Owner,  its  affiliates  or  associates,  and any  officer or
director of the Company)  approves the purchase;  or (iii) the Company makes the
offer available to all holders of shares of its capital stock.

   Article 2 of the Arizona Corporate Takeover Act is intended to discourage the
direct or indirect  acquisition by any person of beneficial  ownership of shares
of the Company  (other than an  acquisition  of shares  from the  Company)  that
would,  when added to other  shares of the  Company  beneficially  owned by such
person,  immediately  after the  acquisition  entitle such person to exercise or
direct the  exercise of (a) at least 20% but less than 33 1/3 %, (b) at least 33
1/3 % but less than or equal to 50%, or (c) more than 50% of the voting power of
the  Company's  capital  stock (a  "Control  Share  Acquisition").  The  Arizona
Corporate  Takeover Act (1) gives the shareholders of the Company other than any
person  that  makes  or  proposes  to  make a  Control  Share  Acquisition  (the
"Acquiring Person") or the Company's directors and officers,  the right to limit
the voting power of the shares acquired by the Acquiring  Person that exceed the
threshold  voting  ranges  described  above,  other  than  in  the  election  of
directors,  and (2) gives the  Company  the right to redeem such shares from the
Acquiring  Person at a price  equal to their fair  market  value  under  certain
circumstances.

   Article 3 of the Arizona Corporate Takeover Act is intended to discourage the
Company from entering into certain  mergers,  consolidations,  share  exchanges,
sales or other dispositions of the Company's assets,  liquidation or dissolution
of the Company,  reclassifications of securities, stock dividends, stock splits,
or  other  distribution  of  shares,  and  certain  other  transactions  (each a
"Business  Combination")  with any Interested  Shareholder (as defined below) or
any of the  Interested  Shareholder's  affiliates or for a period of three years
after the date that the  Interested  Shareholder  first  acquired  the shares of
Common  Stock that  qualify  such person as an  Interested  Shareholder,  unless
either the Business Combination or the Interested  Shareholder's  acquisition of
shares is approved by a committee of the Company's Board of Directors (comprised
of  disinterested  directors  or other  persons)  prior to the date on which the
Interested  Shareholder first acquired the shares that qualify such person as an
Interested  Shareholder.  In  addition,  Article 3 prohibits  the  Company  from
engaging in any Business  Combination  with an Interested  Shareholder or any of
the Interested  Shareholder's affiliates after such three-year period unless (i)
the Business Combination or acquisition of shares by the Interested  Shareholder
was approved by the Company's  Board of Directors prior to the date on which the
Interested  Shareholder  acquired  the shares that  qualified  such person as an
Interested  Shareholder;  (ii)  the  Business  Combination  is  approved  by the
Company's   shareholders   (excluding  the  Interested  Person  or  any  of  its
affiliates)  at a meeting  called  after such  three-year  period;  or (iii) the
Business Combination satisfies each of certain statutory requirements. Article 3
defines an  "Interested  Shareholder"  as any person (other than the Company and
its  subsidiaries)  that either (a) beneficially  owns 10% or more of the voting
power of the
                                       46
<PAGE>
outstanding  shares of the  Company,  or (b) is an affiliate or associate of the
Company  and  who,  at any time  within  the  three-year  period  preceding  the
transaction,  was the beneficial owner of 10% or more of the voting power of the
outstanding shares of the Company. 

Certain Charter Provisions

   In addition to the provisions of the Arizona Corporate Takeover Act described
above, the Company's  Restated  Articles and Restated Bylaws contain a number of
provisions  relating to  corporate  governance  and the rights of  shareholders.
These  provisions  include (a) the  authority  of the Board of Directors to fill
vacancies on the Board of Directors; (b) the authority of the Board of Directors
to issue  preferred  stock in series with such voting rights and other powers as
the Board of Directors may determine;  (c) a provision  that,  unless  otherwise
prohibited by law,  special  meetings of the  shareholders may be called only by
the President of the Company, the Board of Directors, or by holders of not fewer
than 10% of all shares entitled to vote at the meeting;  and (d) a provision for
cumulative voting in the election of directors, pursuant to Arizona law.

SHARES ELIGIBLE FOR FUTURE SALE

   
   Upon completion of this offering,  the Company will have 15,283,485 shares of
Common Stock outstanding,  of which  approximately  12,338,500 shares (including
all of the shares sold in this offering) will be freely  tradeable in the public
market  without  restriction  or further  registration  under the Securities Act
unless held by an  "affiliate"  of the Company,  as that term is defined in Rule
144 under the Securities Act. The  approximately  2,945,000  remaining shares of
Common Stock are  "restricted  securities," as that term is defined in Rule 144,
and may be sold only in compliance with Rule 144, pursuant to registration under
the Securities  Act or pursuant to an exemption  therefrom.  Affiliates  will be
subject to certain of the resale  limitations of Rule 144 as  promulgated  under
the Securities Act.

   The  Company's  directors  and  executive  officers have entered into lock-up
agreements  that  restrict  the sale of their  shares of Common Stock during the
120-day  period  after the date of this  Prospectus  without  the prior  written
consent of Montgomery Securities. The other Selling Shareholder has entered into
a lock-up  agreement that restricts the sale of his remaining  450,000 shares of
Common Stock during the 90-day period after the date of this Prospectus  without
the prior written consent of Montgomery Securities. In addition, the Company has
agreed  that it will not issue,  offer,  sell,  grant  options to  purchase,  or
otherwise dispose of any equity  securities or any other securities  convertible
into or  exchangeable  for shares of Common  Stock,  other than upon exercise of
outstanding  stock  options,  during the 120-day  period  after the date of this
Prospectus  without the prior  written  consent of  Montgomery  Securities.  See
"Underwriting."

   In general, under Rule 144 as currently in effect, a person (or persons whose
shares  are  aggregated),  including  a  person  who  may  be  deemed  to  be an
"affiliate" of the Company as that term is defined under the Securities  Act, is
entitled to sell, within any three-month period, a number of shares beneficially
owned by such  person for at least one year in such  amount that does not exceed
the greater of (i) one percent of the  then-outstanding  shares of Common  Stock
(approximately  152,134 shares  immediately  after this  offering),  or (ii) the
average weekly trading volume of the Common Stock during the four calendar weeks
immediately  preceding  the date on which  notice of the sale is filed  with the
Securities  and  Exchange  Commission.  Sales under Rule 144 also are subject to
certain  other  requirements  relating  to the manner of sale,  notice,  and the
availability of current public information about the Company.  However, a person
who is not deemed to have been an  affiliate at any time within the three months
immediately prior to the date of sale, and who has beneficially owned his or her
shares for at least two years is  entitled  to sell them  without  regard to the
volume, manner of sale or notice requirements. Upon completion of this offering,
an  aggregate  of  approximately  2,101,000  shares  currently  held by  certain
officers and directors of the Company will be available for sale under Rule 144,
subject to the lock-up agreements described above. In addition,  the Company has
registered  approximately  844,000  outstanding  restricted  shares  for  resale
pursuant to an effective registration statement. Sales of substantial amounts of
Common Stock by shareholders of the Company under Rule 144 or otherwise, or even
the potential for such sales,  may have a depressive  effect on the market price
of the Common Stock.
    
                                       47
<PAGE>
   
   As of May 22, 1997, options to purchase a total of 1,148,305 shares of Common
Stock  were  outstanding  under  the  Company's  1993  Stock  Option  Plan.  See
"Management  -- 1993 Stock  Option  Plan." The  Company  has filed  registration
statements under the Securities Act to register for offer and sale the 2,750,000
shares of Common Stock  reserved for issuance  pursuant to the exercise of stock
options  granted  under the 1993 Plan.  Shares issued upon the exercise of stock
options  granted under the 1993 Plan  generally will be eligible for sale in the
public market, subject to the lock-up agreements described above. 
    

TRANSFER AGENT AND WARRANT AGENT

   The  transfer  agent and  registrar  for the Common  Stock is American  Stock
Transfer and Trust Company, New York, New York.
                                       48
<PAGE>
                                  UNDERWRITING

   The  Underwriters  named below (the  "Underwriters")  have severally  agreed,
subject to the terms and conditions  contained in the underwriting  agreement by
and among the  Company,  the Selling  Shareholders,  and the  Underwriters  (the
"Underwriting  Agreement"),  to  purchase  from  the  Company  and  the  Selling
Shareholders the number of shares of Common Stock indicated below opposite their
respective  names, at the public offering price less the  underwriting  discount
set forth on the  cover  page of this  Prospectus.  The  Underwriting  Agreement
provides  that the  obligations  of the  Underwriters  are  subject  to  certain
conditions  precedent and that the Underwriters are committed to purchase all of
the shares of Common Stock if they purchase any.


                                                                        NUMBER
UNDERWRITER                                                           OF SHARES
- -----------                                                          -----------
Montgomery Securities .............................................
Advest, Inc. ......................................................
Interstate/Johnson Lane Corporation ...............................
                                                                     -----------
  Total ...........................................................   1,900,000
                                                                     ===========

   The Underwriters  have advised the Company and the Selling  Shareholders that
the  Underwriters  propose  initially to offer the shares of Common Stock to the
public  on the  terms  set  forth  on the  cover  page of this  Prospectus.  The
Underwriters  may allow to selected  dealers a concession of not more than $ per
share and the Underwriters may allow, and such dealers may reallow, a concession
of not more than $ per share to certain other dealers.  After the offering,  the
public   offering   price  and  other  selling  terms  may  be  changed  by  the
Underwriters.  The Common Stock is offered  subject to receipt and acceptance by
the Underwriters and to certain other conditions,  including the right to reject
orders in whole or in part.

   The Company has granted an option to the Underwriters, exercisable during the
30-day period after the date of this Prospectus,  to purchase up to a maximum of
285,000 additional shares of Common Stock to cover  over-allotments,  if any, at
the  same  price  per  share  as  the  initial  shares  to be  purchased  by the
Underwriters.  To the extent that the  Underwriters  exercise  this option,  the
Underwriters will be committed,  subject to certain conditions, to purchase such
additional shares in approximately the same proportion as set forth in the above
table. The  Underwriters may purchase such shares only to cover  over-allotments
made in connection with the offering. 

   The  Underwriting  Agreement  provides  that  the  Company  and  the  Selling
Shareholders  will  indemnify  the  Underwriters  against  certain  liabilities,
including  civil  liabilities  under the Securities  Act, or will  contribute to
payments the Underwriter may be required to make in respect thereof.

   
   The Company's directors and executive officers have agreed that, for a period
of 120  days  from the  date of this  Prospectus,  they  will  not  directly  or
indirectly sell, offer, contract or grant any option to sell, pledge,  transfer,
or  otherwise  dispose of any shares of Common  Stock,  options,  or warrants to
acquire  Common  Stock  or  securities   convertible  into  or  exchangeable  or
exercisable  for any shares of Common Stock without the prior written consent of
Montgomery Securities.  The other Selling Shareholder has entered into a similar
lock-up  agreement  that  restricts the sale of his remaining  450,000 shares of
Common Stock during the 90-day period after the date of this Prospectus  without
the prior written consent of Montgomery Securities. The Company has agreed that,
for a period of 120 days after the date of this  Prospectus,  it will not issue,
offer,  sell,  grant  options to  purchase  or  otherwise  dispose of any of the
Company's  equity  securities  or  any  other  securities  convertible  into  or
exchangeable for its Common Stock or other equity security,  other than pursuant
to outstanding  options disclosed in this Prospectus,  without the prior written
consent of Montgomery Securities.
    

   The  Underwriters  are  permitted  to engage  in  certain  transactions  that
stabilize the price of the Common Stock.  Such  transactions  consist of bids or
purchases  for the purpose of pegging,  fixing or  maintaining  the price of the
Common Stock. If the Underwriters create a short position in the Common
                                       49
<PAGE>
Stock in connection with the offering  (i.e., if they sell more shares of Common
Stock than are set forth on the cover page of this Prospectus)  the Underwriters
may reduce that short  position by  purchasing  Common Stock in the open market.
The  Underwriters  may also elect to reduce any short position by exercising all
or part of the over-allotment option described above.

   In general,  purchases of a security for the purpose of  stabilization  or to
reduce a short  position could cause the price of the security to be higher than
it might be in the absence of such purchases. Neither the Company nor any of the
Underwriters  makes any  representation  or  predictions  as to the direction or
magnitude of any effect that the  transactions  described  above may have on the
price of the Common  Stock.  In  addition,  neither  the  Company nor any of the
Underwriters makes any  representation  that the Underwriter will engage in such
transactions or that such transactions, once commenced, will not be discontinued
without notice.

                                 LEGAL OPINIONS

   The validity of the Common Stock  offered  hereby will be passed upon for the
Company  by  O'Connor,   Cavanagh,   Anderson,   Killingsworth  &  Beshears,   a
professional  association,  Phoenix,  Arizona.  Certain  members  of  such  firm
beneficially  own 13,000 shares of the Company's  Common Stock as of the date of
this Prospectus.  Certain legal matters will be passed upon for the Underwriters
by  Fried,  Frank,   Harris,   Shriver  &  Jacobson  (a  partnership   including
professional corporations), Los Angeles, California.

                                     EXPERTS

   The consolidated financial statements of the Company as of September 30, 1995
and 1996 and for each of the three years in the period ended  September 30, 1996
included  in  this   Prospectus  have  been  audited  by  Arthur  Andersen  LLP,
independent  public  accountants,  as  indicated  in their  reports with respect
thereto,  and are included herein in reliance upon the authority of said firm as
experts in giving said reports.

                              AVAILABLE INFORMATION

   The Company is subject to the informational  requirements of the Exchange Act
and,  in  accordance  therewith,  files  reports,  proxy  statements,  and other
information with the Securities and Exchange Commission (the "Commission"). Such
reports, proxy statements,  and other information may be inspected and copied at
the  public  reference  facilities  maintained  by the  Commission  at 450 Fifth
Street, N.W.,  Washington,  D.C. 20549, and at the following Regional Offices of
the Commission:  New York Regional Office,  Seven World Trade Center,  New York,
New York 10048, and Chicago Regional Office,  500 West Madison Street,  Chicago,
Illinois  60661.  Copies  of such  material  may be  obtained  from  the  Public
Reference  Section of the  Commission,  Room 1024,  Judiciary  Plaza,  450 Fifth
Street,  N.W.,  Washington,  D.C. 20549 upon payment of the prescribed fees. The
Commission  also  maintains  a  Web  site  that  contains  reports,   proxy  and
information   statements  and  other   materials  that  are  filed  through  the
Commission's Electronic Data Gathering, Analysis, and Retrieval system. This Web
site can be accessed at http://www.sec.gov.

                             ADDITIONAL INFORMATION

   The Company has filed with the  Commission a  Registration  Statement on Form
S-3 under the Securities Act, with respect to the shares of Common Stock offered
hereby.  This Prospectus  does not contain all the information  contained in the
Registration  Statement,  certain parts of which are omitted in accordance  with
the rules and regulations of the Commission.  For further information  regarding
the Company and the shares of Common Stock offered hereby,  reference is made to
the  Registration  Statement,  including the exhibits  which are a part thereof,
which may be  obtained  upon  request to the  Commission  and the payment of the
prescribed fee. Material contained in the Registration Statement may be examined
at the  Commission's  Washington,  D.C. office and copies may be obtained at the
Commission's  Washington,   D.  C.  office  upon  payment  of  prescribed  fees.
Statements contained in this Prospectus 
                                       50
<PAGE>
are not necessarily complete,  and in each case reference is made to the copy of
such contracts or documents filed as an exhibit to the  Registration  Statement,
each such statement being qualified by this reference.

              INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

   The Company hereby incorporates by reference in this Prospectus the following
documents previously filed with the Commission pursuant to the Exchange Act: (i)
the Company's Current Report on Form 8-K as filed by the Company on November 22,
1996 and as amended by Form 8-K/A as filed by the Company on January  13,  1997;
(ii) the Company's Current Report on Form 8-K as filed by the Company on January
23, 1997 and as amended by Form 8-K/A as filed by the  Company on  February  24,
1997; and (iii) the  description of the Company's  Common Stock contained in the
Registration  Statement on Form 8-A/A as filed with the  Commission  on June 14,
1995.  The Current  Report on Form 8-K as filed by the  Company on November  22,
1996  and as  amended  by Form  8-K/A as filed on  January  13,  1997,  which is
incorporated by reference  herein,  contains  audited  financial  statements for
Sports  Image,  Inc. as of and for the year ended  December 31, 1995 and for the
period from January 1, 1996 to November 7, 1996.  The financial  statements  for
Sports Image,  Inc. for the year ended  December 31, 1994 have been omitted as a
result of the inability of the Company or Sports Image, Inc. to obtain financial
records from the owners of the  predecessor  of Sports Image,  Inc. In addition,
the Company  believes that the financial  results of the  predecessor  of Sports
Image,  Inc. for the year ended December 31, 1994 are not  representative of the
current  business  operations  of Sports  Image,  Inc.  and  would  not  provide
meaningful or relevant information to investors.

   All reports and other documents subsequently filed by the Company pursuant to
Sections  13(a),  13(c),  14 or 15(d) of the Exchange Act after the date of this
Prospectus  shall be deemed to be incorporated  by reference  herein and to be a
part hereof from the date of filing of such reports and documents. Any statement
contained in a document  incorporated  or deemed to be incorporated by reference
herein prior to the date hereof shall be deemed to be modified or superseded for
purposes of this Prospectus to the extent that a statement  contained  herein or
in any  other  subsequently  filed  document  which  also is or is  deemed to be
incorporated by reference  herein  modifies or supersedes  such  statement.  Any
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Prospectus.

   The  information  relating  to  the  Company  contained  in  this  Prospectus
summarizes,  is based upon, or refers to,  information and financial  statements
contained in one or more of the  documents  incorporated  by  reference  herein;
accordingly,  such information  contained herein is qualified in its entirety by
reference to such documents and should be read in conjunction therewith.

   The  Company  will  furnish  without  charge to each  person,  including  any
beneficial owner, to whom this Prospectus is delivered, upon the written or oral
request of such person, a copy of any or all of the documents  referred to above
that have been  incorporated  by reference  herein  (other than exhibits to such
documents,  unless such exhibits are specifically incorporated by reference into
the information that this Prospectus incorporates).  Requests should be directed
to Action Performance  Companies,  Inc., 2401 West First Street,  Tempe, Arizona
85281, (telephone (602) 894-0100), Attention: Secretary.
                                       51
<PAGE>
                      ACTION PERFORMANCE COMPANIES, INC. 
                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

<TABLE>
<CAPTION>
   
                                                                                       PAGE 
                                                                                    -------- 
<S>                                                                                 <C>
Report of Independent Public Accountants ...........................................F-2 

Consolidated Balance Sheets as of September 30, 1995 and 1996, and March 31, 1997 ..F-3 

Consolidated Statements of Operations for the Years                                 
 Ended September 30, 1994, 1995, and 1996, and the Six Months Ended 
 March 31, 1996 and 1997 ...........................................................F-4 

Consolidated Statements of Shareholders' Equity for the Years                       
 Ended September 30, 1994, 1995, and 1996, and the Six Months Ended March 31, 1997 .F-5 

Consolidated Statements of Cash Flows for the Years                                 
 Ended September 30, 1994, 1995, and 1996, and the Six Months Ended 
 March 31, 1996 and 1997 ...........................................................F-6 

Notes to Consolidated Financial Statements .........................................F-7 
</TABLE>
    
                                       F-1
<PAGE>
                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS 

To the Board of Directors and Shareholders of 
Action Performance Companies, Inc.: 

We  have  audited  the  accompanying   consolidated  balance  sheets  of  ACTION
PERFORMANCE  COMPANIES,  INC. (an Arizona  corporation)  and  subsidiaries as of
September  30,  1996  and  1995,  and the  related  consolidated  statements  of
operations,  shareholders'  equity and cash flows for each of the three years in
the  period  ended  September  30,  1996.  These  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects,  the financial position of Action Performance  Companies,
Inc.  and  subsidiaries  as of September  30, 1996 and 1995,  and the results of
their  operations and their cash flows for each of the three years in the period
ended  September 30, 1996,  in conformity  with  generally  accepted  accounting
principles.



                                             ARTHUR ANDERSEN,  LLP 

Phoenix, Arizona,
November 25, 1996, except with respect to matters discussed
in Note 13 as to which the date is December 27, 1996.
                                      F-2
<PAGE>
                      ACTION PERFORMANCE COMPANIES, INC. 
                         CONSOLIDATED BALANCE SHEETS 

<TABLE>
<CAPTION>
   
                                                                   SEPTEMBER 30,          
                                                           -------------------------      MARCH 31, 
                           ASSETS                               1995          1996          1997 
                                                                ----          ----          ---- 
                                                                                         (UNAUDITED) 
<S>                                                        <C>           <C>           <C>           
CURRENT ASSETS: 
 Cash .....................................................$ 6,759,984   $ 4,983,382   $ 2,978,623 
Accounts receivable, net of allowance for doubtful           
 accounts of $142,746, $256,324, and $895,140, 
 respectively .............................................  4,057,124     7,496,988    11,965,253 
Inventories ...............................................  2,691,035     5,833,812    13,810,128 
Deferred income taxes .....................................    910,126     1,031,619     1,031,619 
Prepaid royalties .........................................  1,109,647     2,295,505     3,886,237 
Prepaid expenses and other assets .........................    566,803       739,723       784,773 
                                                           ------------- ------------- ------------- 
  Total current assets .................................... 16,094,719    22,381,029    34,456,633 
PROPERTY AND EQUIPMENT, at cost less accumulated             
 depreciation of $1,671,102, $3,362,939, and $4,783,858, 
 respectively .............................................  5,768,215     8,188,441    12,451,260 
GOODWILL, net of accumulated amortization of $0, $0,               
 and $504,405, respectively ...............................        --            --     33,310,042 
NOTES RECEIVABLE, net of current portion ..................    947,092       902,412       934,542 
DEPOSITS AND OTHER ASSETS .................................    540,700       176,752       366,479 
                                                           ------------- ------------- ------------- 
                                                           $23,350,726   $31,648,634   $81,518,956 
                                                           ============= ============= ============= 
                          LIABILITIES AND SHAREHOLDERS' EQUITY 
CURRENT LIABILITIES: 
 Accounts payable .........................................$ 1,623,219   $  2,188,343  $ 6,489,336 
Accrued royalties and other accrued expenses ..............  1,232,022     1,577,567     4,021,589 
Line of credit ............................................        --            --      4,500,000 
Income taxes payable ......................................  1,317,343       521,547       243,052 
                                                           ------------- ------------- ------------- 
  Total current liabilities ...............................  4,172,584     4,287,457    15,253,977 
LONG TERM DEBT: 
 Notes payable ............................................        --            --     21,398,183 
Other long term debt ......................................    287,852       364,725       906,516 
                                                           ------------- ------------- ------------- 
  Total long term debt ....................................    287,852       364,725    22,304,699 
COMMITMENTS AND CONTINGENCIES 
SHAREHOLDERS' EQUITY: 
 Preferred stock, no par value, 5,000,000 shares                     
 authorized; 500, 0, and 0 shares issued and outstanding, 
 respectively .............................................          5           --            -- 
Common stock, $.01 par value, 25,000,000 shares                
 authorized; 11,221,408, 12,609,769, and 13,713,485 shares 
 issued and outstanding, respectively .....................    112,214       126,098       137,135 
Additional paid-in capital ................................ 16,852,308    18,991,296    31,938,922 
Retained earnings .........................................  1,925,763     7,879,058    11,884,223 
                                                           ------------- ------------- ------------- 
  Total shareholders' equity .............................. 18,890,290    26,996,452    43,960,280 
                                                           ------------- ------------- ------------- 
                                                           $23,350,726   $31,648,634   $81,518,956 
                                                           ============= ============= ============= 
    
</TABLE>
   
                   The accompanying notes are an integral part
                      of these consolidated balance sheets
    
                                F-3           
<PAGE>
                      ACTION PERFORMANCE COMPANIES, INC. 
                    CONSOLIDATED STATEMENTS OF OPERATIONS 
<TABLE>
<CAPTION>
                                                                         
                                  FOR THE YEARS ENDED SEPTEMBER 30,    FOR THE SIX MONTHS ENDED MARCH 31,           
                             ----------------------------------------- ---------------------------------- 
                                  1994          1995          1996              1996          1997 
                                  ----          ----          ----              ----          ---- 
<S>                          <C>           <C>           <C>               <C>           <C>
Sales: 
 Collectibles ...............$12,802,295   $23,443,413   $40,903,590       $17,046,904   $23,521,573 
Apparel and souvenirs .......    142,722     1,190,068     1,961,345           725,328    18,333,520 
Promotional .................        --            --      1,351,000               --      1,354,826 
Other .......................  3,924,110     1,497,734           --                --        267,759 
                             ------------- ------------- -------------     ------------- ------------- 
  Net sales ................. 16,869,127    26,131,215    44,215,935        17,772,232    43,477,678 
Cost of sales ............... 10,488,162    15,882,000    25,295,966        10,583,762    26,301,654 
                             ------------- ------------- -------------     ------------- ------------- 
Gross profit ................  6,380,965    10,249,215    18,919,969         7,188,470    17,176,024 
Selling, general and           
 administrative expenses  ...  5,808,058     6,118,978     9,266,397         3,966,700     9,750,462 
                             ------------- ------------- -------------     ------------- ------------- 
Income from operations  .....    572,907     4,130,237     9,653,572         3,221,770     7,425,562 
Interest income (expense)       
 and other, net .............   (164,345)       24,112       216,919           141,017      (750,287) 
                             ------------- ------------- -------------     ------------- ------------- 
Income before provision for      
 income taxes ...............    408,562     4,154,349     9,870,491         3,362,787     6,675,275 
Provision for (benefit from)    
 income taxes ...............   (224,037)    1,384,500     3,917,196         1,345,115     2,670,110 
                             ------------- ------------- -------------     ------------- ------------- 
NET INCOME ..................$   632,599   $  2,769,849  $  5,953,295      $ 2,017,672   $ 4,005,165 
                             ============= ============= =============     ============= ============= 
NET INCOME PER COMMON SHARE: 
 Primary ....................$      0.08   $       0.27  $       0.46      $      0.16   $      0.29 
                             ============= ============= =============     ============= ============= 
Fully diluted ...............$      0.08   $       0.25  $       0.46      $      0.16   $      0.29 
                             ============= ============= =============     ============= ============= 
WEIGHTED AVERAGE SHARES 
 OUTSTANDING: 
 Primary ....................  8,079,930    10,115,582    13,027,746        12,861,232    13,786,339 
                             ============= ============= =============     ============= ============= 
Fully diluted ...............  9,639,946    11,570,046    13,069,380        12,948,412    13,799,126 
                             ============= ============= =============     ============= ============= 
</TABLE>
   THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL
                                   STATEMENTS.
                                       F-4
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                 CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
   
<TABLE>
<CAPTION>
                                                           CONVERTIBLE   
                                       COMMON STOCK      PREFERRED STOCK                          (ACCUMULATED
                                    ------------------   ---------------    COMMON    ADDITIONAL     DEFICIT) 
                                    SHARES               SHARES             STOCK       PAID-IN      RETAINED 
                                    ISSUED      AMOUNT   ISSUED   AMOUNT  SUBSCRIBED    CAPITAL      EARNINGS        TOTAL
                                    ------      ------   ------   ------  ----------    -------      --------        -----
<S>                                 <C>        <C>               <C>      <C>         <C>          <C>          <C>        
BALANCE, September 30, 1993 ......  7,605,318  $ 76,053    --    $  --    $   80,000  $ 7,064,496  $(1,476,685) $ 5,743,864
Common stock issued in settlement      
 with Alchem Corporation .........     35,222       352    --       --          --         96,511         --         96,863
Common stock issued upon exercise     
 of employee options .............    233,306     2,333    --       --       (80,000)     276,266         --        198,599
Common stock issued in private      
 placement offering ..............  1,123,200    11,232    --       --          --      1,364,107         --      1,375,339
Purchase and retirement of common  
 stock ........................... (1,123,200)  (11,232)   --       --          --     (1,252,368)        --     (1,263,600)
Common stock subscribed in               
 purchase of Fan Fueler, Inc. ....       --        --      --       --       125,000         --           --        125,000
Net income .......................       --        --      --       --          --           --        632,599      632,599
                                  -----------  --------  ------  -------  ----------  -----------  -----------  -----------
BALANCE, September 30, 1994 ......  7,873,846  $ 78,738    --    $  --    $  125,000  $ 7,549,012  $  (844,086) $ 6,908,664
                                  -----------  --------  ------  -------  ----------  -----------  -----------  -----------
Issuance of Class A Convertible          
 Preferred Stock .................       --        --       500        5        --      1,999,995         --      2,000,000
Common stock issued upon            
 conversion of debentures ........  1,485,676    14,858    --       --          --      2,433,610         --      2,448,468
Common stock issued under 
 consulting agreement ............    200,000     2,000    --       --          --        248,000         --        250,000
Common stock issued for common
 stock subscribed ................    100,000     1,000    --       --      (125,000)     124,000         --           --   
Common stock issued upon exercise     
 of employee options .............    541,000     5,410    --       --          --      1,274,915         --      1,280,325
Tax benefit from employee
 stock options ...................       --        --      --       --          --        715,844         --        715,844
Redemption of warrants ...........       --        --      --       --          --       (403,683)        --       (403,683)
Common stock issued upon exercise   
 of warrants .....................  1,020,886    10,208    --       --          --      2,910,615         --      2,920,823
Net income .......................       --        --      --       --          --           --      2,769,849    2,769,849
                                  -----------  --------  ------  -------  ----------  -----------  -----------  -----------
BALANCE, September 30, 1995 ...... 11,221,408  $112,214     500  $     5  $     --    $16,852,308  $ 1,925,763  $18,890,290
                                  -----------  --------  ------  -------  ----------  -----------  -----------  -----------
Common stock issued upon exercise     
 of warrants .....................    149,114     1,491    --       --          --        509,837         --        511,328
Common stock issued upon exercise     
 of employee options .............    239,247     2,393    --       --          --        800,901         --        803,294
Common stock issued upon
 conversion of Class A
 Convertible Preferred Stock .....  1,000,000    10,000    (500)      (5)       --         (9,995)        --           --   
Tax benefit from employee
 stock options ...................       --        --      --       --          --        838,245         --        838,245
Net income .......................       --        --      --       --          --           --      5,953,295    5,953,295
                                  -----------  --------  ------  -------  ----------  -----------  -----------  -----------
BALANCE, September 30, 1996 ...... 12,609,769  $126,098    --    $  --    $     --    $18,991,296  $ 7,879,058  $26,996,452
                                  -----------  --------  ------  -------  ----------  -----------  -----------  -----------
Common stock issued upon exercise     
 of options ......................    169,998     1,700    --       --          --        745,035         --        746,735
Common stock issued upon purchase     
 of businesses ...................    746,218     7,462    --       --          --      9,604,636         --      9,612,098
Issuance of common stock .........    187,500     1,875    --       --          --      2,597,955         --      2,599,830
Net income .......................       --        --      --       --          --           --      4,005,165    4,005,165
                                  -----------  --------  ------  -------  ----------  -----------  -----------  -----------
BALANCE, March 31, 1997 .......... 13,713,485  $137,135    --    $  --    $     --    $31,938,922  $11,884,223  $43,960,280
                                  ===========  ========  ======  =======  ==========  ===========  ===========  ===========
</TABLE>
    
   THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL
                                   STATEMENTS.
                                       F-5
<PAGE>
                      ACTION PERFORMANCE COMPANIES, INC. 
                    CONSOLIDATED STATEMENTS OF CASH FLOWS 

<TABLE>
<CAPTION>
                                                                                  FOR THE SIX MONTHS ENDED 
                                           FOR THE YEARS ENDED SEPTEMBER 30,              MARCH 31, 
                                      ----------------------------------------- --------------------------- 
                                           1994          1995          1996          1996          1997 
                                           ----          ----          ----          ----          ---- 
<S>                                   <C>           <C>           <C>           <C>           <C>
   
Cash Flows from Operating Activities: 
Net Income ...........................$   632,599   $  2,769,849  $  5,953,295  $ 2,017,672   $ 4,005,165 
  Adjustments to reconcile net income 
    to net cash provided by (used in) 
    operating activities: 
  Depreciation and amortization ......    674,909       905,605     1,691,837       714,760     1,915,805 
  Loss on sale of property and               
    equipment ........................     57,090           --            --            --            -- 
  Change in assets and liabilities: 
    Accounts receivable .............. (1,641,037)   (1,400,060)   (3,439,864)   (1,213,978)    1,153,522 
    Inventories ......................    (14,978)     (700,870)   (3,142,777)   (1,295,244)   (2,794,169) 
    Deferred income taxes ............   (224,037)       29,756       716,752           --            -- 
    Prepaid royalties ................   (638,422)     (471,225)   (1,185,858)   (1,205,751)   (1,590,732) 
    Prepaid expense and other assets .    161,556      (471,162)      204,929      (363,550)     (171,366) 
    Accounts payable .................   (498,593)      859,039       565,124       321,928      (736,421) 
    Income taxes payable .............        --      1,317,343      (795,796)     (872,228)     (278,495) 
    Accrued royalties and other accrued        
      expenses .......................     31,067       137,756       292,862         4,868       981,966 
                                      ------------- ------------- ------------- ------------- ------------- 
    Net cash provided by (used in) 
      operating  activities .......... (1,459,846)    2,976,031       860,504    (1,891,523)    2,485,265 
Cash Flows used in Investing 
  Activities: 
    Acquisition of property and          
      equipment ...................... (1,715,470)   (3,024,359)   (3,879,033)   (2,377,549)   (3,635,416) 
    Proceeds from the sale of property        
      and equipment ..................    104,777           --            --            --        110,781 
    Proceeds from the sale of mini                
      vehicle assets .................        --        150,000           --            --            -- 
    Cash acquired in purchase of 
      business .......................        --            --            --            --      1,140,363 
                                      ------------- ------------- ------------- ------------- ------------- 
      Net cash used in investing 
        activities ................... (1,610,693)   (2,874,359)   (3,879,033)   (2,377,549)   (2,384,272) 
Cash Flows from Financing Activities: 
    Borrowings on line of credit  ....        --      2,894,725     5,221,898     3,235,599     4,378,583 
    Payments on line of credit .......        --     (2,894,725)   (5,221,898)   (3,235,599)   (5,278,583) 
    Proceeds from issuance of common        
      stock ..........................  1,573,938     4,170,993     1,314,622       867,513     3,346,565 
    Issuance of Class A Convertible
      Preferred Stock ................        --      2,000,000           --            --            -- 
    Proceeds from issuance of convertible   
      subordinated debentures ........  2,600,000           --            --            --            -- 
    Payments for repurchase and            
      retirement of common stock ..... (1,263,600)          --            --            --            -- 
    Proceeds from issuance of notes           
      payable ........................    609,583           --            --            --            -- 
    Payments for redemption of 
      warrants .......................        --       (403,683)          --            --            -- 
    Payments on notes payable ........ (1,158,748)     (265,859)          --            --     (4,419,984) 
    Collections on notes receivable  .    214,994        69,012        31,979           --            -- 
    Principal payments on capital lease       
      obligations and other ..........    (90,802)      (46,314)     (104,674)      (48,828)     (132,333) 
                                      ------------- ------------- ------------- ------------- ------------- 
       Net cash provided by (used in)          
         financing activities ........  2,485,365     5,524,149     1,241,927       818,685    (2,105,752) 
                                      ------------- ------------- ------------- ------------- ------------- 
    Increase (Decrease) in Cash ......   (585,174)    5,625,821    (1,776,602)   (3,450,387)   (2,004,759) 
    Cash, Beginning of Period ........  1,719,337     1,134,163     6,759,984     6,759,984     4,983,382 
                                      ------------- ------------- ------------- ------------- ------------- 
    Cash, End of Period ..............$ 1,134,163   $  6,759,984  $  4,983,382  $ 3,309,597   $ 2,978,623 
                                      ============= ============= ============= ============= ============= 
</TABLE>
  The accompanying notes are an integral part of these consolidated financial
                                   statements
    
                                       F-6
<PAGE>
   
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)
    
(1) THE COMPANY 

Operations 

   Action  Performance  Companies,  Inc.  (the  "Company")  designs  and markets
licensed motorsports products, including die-cast scaled replicas of motorsports
vehicles, apparel, and souvenirs. The Company also develops promotional programs
for sponsors of  motorsports  that feature the  Company's  die-cast  replicas or
other products and are intended to increase  brand  awareness of the products or
services of the corporate sponsors. In addition,  the Company represents popular
race car  drivers  in a broad  range of  licensing  and other  revenue-producing
opportunities,  including product licenses, corporate sponsorships,  endorsement
contracts, and speaking engagements.  The Company's motorsports collectibles and
consumer  products are  manufactured by third parties,  generally  utilizing the
Company's designs, tools, and dies.

(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

Revenue Recognition 

   The Company recognizes  revenue upon shipment.  Customer deposits received in
advance of delivery  are  deferred and  recognized  when the related  product is
shipped.

Uses of Estimates 

   The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets  and  liabilities  at the date of the  financial  statements.
Estimates  also affect the reported  amounts of revenue and expenses  during the
reporting  period.  Actual  results  could  differ  from  those  estimates.   In
management's opinion, methodologies used to determine estimates are adequate and
consistent with prior periods.

Fair Value of Financial Instruments 

   The carrying  amounts of cash,  accounts  receivable,  and  accounts  payable
approximate  fair  value  because  of the  short  maturity  of  these  financial
instruments. Fair value estimates are made at a specific point in time, based on
relevant market information about the financial instrument.  These estimates are
subjective  in nature and  involve  uncertainties  and  matters  of  significant
judgment  and  therefore  cannot  be  determined  with  precision.   Changes  in
assumptions could significantly affect these estimates.

Inventories 

   
   Inventories  are  stated at lower of cost  (first-in,  first-out  method)  or
market,  and consist of the following at September 30, 1995 and 1996,  and March
31, 1997:
    

                                 1995          1996          1997 
                                 ----          ----          ---- 
     Raw materials.......... $   383,106   $   262,116   $ 1,902,282
     Finished goods.........   2,307,929     5,571,696    11,907,846
                             -----------   -----------   -----------
                             $ 2,691,035   $ 5,833,812   $13,810,128
                             ===========   ===========   ===========

Property and Equipment 

   Property  and  equipment  are  recorded  at cost and  depreciated  using  the
straight-line  method over the estimated useful lives of the respective  assets,
which range from three to ten years.
                                       F-7
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)
   
   Property and  equipment  consist of the  following at September  30, 1995 and
1996, and March 31, 1997:

                                        1995            1996           1997 
                                        ----            ----           ---- 
Tooling and molds ...............   $  5,540,418    $  8,189,730   $ 11,167,958
Furniture, fixtures and equipment      1,328,886       2,501,580      3,331,961
Autos and trucks ................        244,279         342,142      1,908,301
Leasehold improvements ..........        325,734         517,928        826,898
                                    ------------    ------------   ------------
                                       7,439,317      11,551,380     17,235,118
Less -- accumulated depreciation      (1,671,102)     (3,362,939)    (4,783,858)
                                    ------------    ------------   ------------
                                    $  5,768,215    $  8,188,441   $ 12,451,260
                                    ============    ============   ============
    

   Maintenance and repairs of approximately $52,000, $55,000 and $64,000 for the
years ended  September  30, 1994,  1995 and 1996,  respectively,  are charged to
expense as incurred. The cost of renewals and betterments that materially extend
the useful lives of assets or increase their productivity are capitalized.

License Agreements 

   Royalties paid under various licensing  agreements are recorded as expense at
the time the related sales are made.

Reclassifications 

   Certain  prior year  amounts  have been  reclassified  to conform to the 1996
presentation.

Net Income Per Common Share 

   Net income per common share is computed based on the weighted  average number
of common  shares and common share  equivalents  outstanding  using the treasury
stock method,  except when common share equivalents have an antidilutive effect.
All  share  amounts  and per  share  data  have been  restated  to  reflect  the
two-for-one  stock split  effected  as a stock  dividend  on May 28,  1996.  The
calculation  of fully diluted net income per common share  includes  adjustments
for  interest  expense  and  equivalent  shares  related to the 10%  Convertible
Subordinated Debentures, if dilutive, as follows:

<TABLE>
<CAPTION>
                                                                                    SIX MONTHS ENDED MARCH 
                                                  YEARS ENDED SEPTEMBER 30,                   31, 
                                           -------------------------------------- ------------------------- 
                                               1994         1995          1996         1996         1997 
                                           ----------- ------------- ------------ ------------ ------------ 
<S>                                        <C>         <C>           <C>          <C>          <C>
   
SHARES 
Weighted average number of common shares    
 outstanding .............................. 7,753,246    9,086,976    11,789,362   11,341,864   13,234,930 
Additional shares assuming conversion of: 
 Stock options ............................   247,366      600,866       573,618      557,504      564,196 
Warrants ..................................   153,658      598,562        39,733       49,044          -- 
Convertible debentures .................... 1,485,676      783,642           --           --           -- 
Preferred stock ...........................       --       500,000       666,667    1,000,000          -- 
                                           ----------- ------------- ------------ ------------ ------------ 
Weighted average shares outstanding  ...... 9,639,946   11,570,046    13,069,380   12,948,412   13,799,126 
                                           =========== ============= ============ ============ ============ 
Net income ................................$  632,599  $  2,769,849  $ 5,953,295  $ 2,017,672  $ 4,005,165 
Add: 
 Interest expense on convertible              
 debentures (assuming conversion) .........   153,514      100,670           --           --           -- 
                                           ----------- ------------- ------------ ------------ ------------ 
Net income attributable to fully diluted   
 weighted average shares outstanding  .....$  786,113  $  2,870,519  $ 5,953,295  $ 2,017,672  $ 4,005,165
                                           =========== ============= ============ ============ ============ 
Fully diluted earnings per share ..........$     0.08  $       0.25  $      0.46  $      0.16  $      0.29 
                                           =========== ============= ============ ============ ============ 
</TABLE>
    
Accounting Pronouncements Not Yet Required to be Adopted 

   In fiscal  1997,  the  Company is required to adopt  Statement  of  Financial
Accounting  Standards  ("SFAS")  No.  121,  "Accounting  for the  Impairment  of
Long-Lived  Assets and for  Long-Lived  Assets to
                                       F-8
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

be Disposed Of," issued by the Financial  Accounting  Standards Board.  SFAS No.
121 requires that long-lived  assets be reviewed for impairment  whenever events
or  circumstances  indicate  that the  carrying  amount  of the asset may not be
recoverable.  If the sum of the  expected  future cash flows  (undiscounted  and
without  interest  charges)  from an asset to be held and used in  operations is
less than the carrying value of the asset, an impairment loss must be recognized
in the amount of the  difference  between the carrying value and the fair value.
The  Company  does not  believe  that the  adoption  of SFAS No. 121 will have a
material effect on the Company's financial position or results of operations.

   
   In  fiscal  1997,  the  Company  also is  required  to adopt  SFAS  No.  123,
"Accounting  for Stock Based  Compensation."  As  permitted by SFAS No. 123, the
Company  will  continue  to account  for  transactions  with its  directors  and
employees  pursuant to Accounting  Principles Board Opinion No. 25,  "Accounting
for Stock  Issued to  Employees."  SFAS No. 123 requires  companies  that do not
choose to account for the effects of stock based  compensation  in the financial
statements  to disclose the pro forma effects on earnings and earnings per share
as if the fair value based method of  accounting  encouraged by SFAS No. 123 has
been applied.  The Company has not yet  calculated the impact of these pro forma
adjustments, since it is not required to do so.

Interim Financial Information 

   The accompanying  unaudited Consolidated Financial Statements as of March 31,
1997 and for the six months ended March 31, 1996 and 1997 have been  prepared in
accordance with generally accepted  accounting  principles for interim financial
information.  Accordingly, they do not include all the information and footnotes
required by generally  accepted  accounting  principles  for complete  financial
statements.  In the opinion of management,  all adjustments  (which include only
normal  recurring   adjustments)  necessary  to  present  fairly  the  financial
position,  results of operations  and cash flows for the periods  presented have
been made.  The results of operations  for the six-month  period ended March 31,
1997  are not  necessarily  indicative  of the  operating  results  that  may be
expected for the entire year ending September 30, 1997.
    

(3) CREDIT AGREEMENT 

   In March 1995, the Company signed an international letter of credit agreement
with a foreign bank. The international  letter of credit agreement  provided the
Company's  supplier of  die-cast  collectible  products  with  security  for the
Company's  purchase  orders,  up to a limit of $3.5 million.  The agreement also
provided for an import cash line of credit of $1.0  million,  which  allowed the
Company to finance its imports for up to 90 days from the date of  shipment.  As
of September 30, 1995, there were no amounts outstanding on the import cash line
of credit and there were purchase commitments of approximately $1.9 million.

   In May 1996, the Company  entered into a new credit  agreement with a foreign
bank. The credit agreement  provides the Company's overseas supplier of die-cast
collectible  products with security for the Company's  purchase orders,  up to a
limit of $5.0 million,  an increase of $1.5 million from the Company's  previous
agreement. The agreement also provides for an import cash line of credit of $1.0
million,  which allows the Company to finance its imports for up to 90 days from
the  date  of  shipment.  As of  September  30,  1996,  there  were  no  amounts
outstanding  on the import cash line of credit.  Total  purchase  commitments of
approximately $3,327,000 at September 30, 1996, are secured by the assets of the
Company. The credit facilities under the credit agreement will expire on January
31, 1997. See Note 13.

(4) SHAREHOLDERS' EQUITY 

   All share  amounts  and per share  data have been  restated  to  reflect  the
two-for-one stock split effected as a stock dividend on May 28, 1996.

10% Convertible Subordinated Debentures 

   In January 1994,  the Company  completed a private  placement of 83 units for
$20,000  each,  each unit  consisting  of  $12,500  in  principal  amount of 10%
Convertible  Subordinated  Debentures  due December 31,
                                       F-9
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

1996 and 5,400 shares of Common Stock.  In March 1994,  the Company  completed a
private placement of 125 units for $20,000 each, each unit consisting of $12,500
in principal  amount of 10%  Convertible  Subordinated  Debentures due March 31,
1997 and 5,400  shares of Common  Stock.  The total  proceeds  from the  private
placements  aggregated   $4,160,000.   Of  this  amount,  the  Company  utilized
$1,263,600  in March 1994 to purchase an aggregate  of  1,123,200  shares of the
Company's  Common Stock from two  individuals  at an average  price of $1.13 per
share.  All of the shares purchased by the Company were cancelled and new shares
were issued in connection with the private placements described above.

   During the year ended September 30, 1995, the Company issued 1,485,676 shares
of Common  Stock upon  conversion  of an  aggregate of $2.6 million of principal
amount of 10%  Convertible  Subordinated  Debentures  (the  "Debentures"),  at a
conversion  price of $1.75 per share,  including  1,014,272  shares  issued upon
conversion of an aggregate of $1,775,000 of principal  amount of the  Debentures
that were  outstanding  in April 1995 when the Company  announced  that it would
redeem all of the Debentures that remained outstanding on May 31, 1995, pursuant
to the terms of the Debentures.

Convertible Preferred Stock 

   In March  1995,  the  Company  completed  the sale of 500  shares  of Class A
Convertible  Preferred  Stock (the  "Preferred  Stock") to an  affiliate  of its
principal  manufacturer of die-cast  collectibles,  for a purchase price of $2.0
million.  The sale was effected primarily as a long-term  strategic  transaction
intended to align the interests of the  manufacturer  with those of the Company.
The shares were converted into an aggregate of 1,000,000  shares of Common Stock
during May 1996.

Redemption of Warrants 

   On May 31, 1995, the Company  redeemed an aggregate of 1,614,731  warrants to
purchase shares of its Common Stock. The redemption price was $0.25 per warrant,
or an  aggregate  payment of $403,683,  pursuant to the terms of such  warrants.
Prior to the redemption, each warrant entitled the holder to purchase two shares
of the Company's  Common Stock at an exercise price of $3.75 per share.  Certain
holders of such warrants  exercised warrants to purchase an aggregate of 163,670
shares of Common Stock prior to the  redemption,  resulting in total proceeds to
the Company of approximately $613,000.

Stock Options and Warrants 

   Under  the  Company's  1993  Stock  Option  Plan (the  "Plan"),  the Board of
Directors  may  from  time to time  grant  to key  employees,  consultants,  and
independent  contractors  who  provide  valuable  services  to the  Company  (i)
incentive  stock options and  non-statutory  stock options to purchase shares of
the Company's Common Stock, (ii) stock appreciation  rights, (iii) shares of the
Company's Common Stock, or (iv) cash awards. The Plan also includes an automatic
program  providing  for  automatic  grants  of  stock  options  to  non-employee
directors of the Company.  The exercise  price for all  incentive  stock options
granted  under  the Plan  may not be less  than  the  fair  market  value of the
Company's  Common  Stock on the date of the grant,  except that the option price
may not be less than 110% of the fair market value of the Company's Common Stock
on the date of the grant in the case of incentive  stock options  granted to any
person  possessing  more than 10% of the combined  voting power of the Company's
Common  Stock  or  any  parent  or  subsidiary  corporation.   In  the  case  of
non-statutory stock options,  the exercise price may not be less than 85% of the
fair  market  value of the  Company's  Common  Stock  on the date of the  grant.
Options granted under the Plan generally have a six-year term. Options that were
granted  prior  to July  1995 are  fully  vested  and  exercisable.  The  option
agreements for options  granted  beginning in July 1995  generally  provide that
one-third  of the  options  vest and  become  exercisable  on each of the first,
second,  and  third  anniversaries  of the date of grant.  A total of  2,000,000
shares of Common Stock may be issued pursuant to the Plan. On September 4, 1996,
the Company's Board of Directors approved an amendment to increase the number of
shares  authorized for issuance pursuant to the Plan from 2,000,000 to 2,500,000
shares,  subject to shareholder  approval by September 4, 1997. The Plan expires
in 2001.
                                      F-10
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

   The following  summarizes the activity for the Plan at September 30, 1995 and
1996:

<TABLE>
<CAPTION>
                                                1995                        1996 
                                    --------------------------- -------------------------- 
                                                     OPTION                      OPTION 
                                       NUMBER       PRICE PER      NUMBER      PRICE PER 
                                      OF SHARES       SHARE       OF SHARES      SHARE 
                                    ----------- --------------- ----------- -------------- 
<S>                                 <C>         <C>             <C>         <C>
Options outstanding at beginning of 1,252,000   $1.25 - $2.72   1,111,200   $1.25 - $ 5.25 
 year .............................. 
Granted ............................  400,200   $4.25 - $5.25     234,700   $6.50 - $10.63 
Cancelled ..........................       --            --        (1,600)  $5.25 - $ 5.25 
Exercised .......................... (541,000)  $1.69 - $2.72    (239,247)  $2.50 - $ 5.25 
Options outstanding at end of year  1,111,200   $1.25 - $5.25   1,105,053   $1.25 - $10.63 
Options available for grant  .......  103,800                     370,700 
Options exerciseable at year end  ..1,051,000                     867,274   $1.25 - $ 8.75 
</TABLE>

   During fiscal 1995 and 1996 the Company  issued 541,000 and 239,247 shares of
Common Stock upon the  exercise of employee  stock  options,  resulting in total
proceeds to the Company of approximately $1,280,000 and $803,000, respectively.

   In addition to the options outstanding at September 30, 1995, the Company had
warrants  for the purchase of 149,114  shares of Common Stock at prices  ranging
from $3.30 to $3.75.  During fiscal 1995 and 1996, the Company issued  1,020,886
and 149,114  shares of Common Stock upon the  exercise of  warrants,  with total
proceeds to the Company of approximately $2,291,000 and $511,000,  respectively.
There were no warrants outstanding at September 30, 1996.

(5) ACQUISITIONS AND DISPOSALS 

Acquisition of Fan Fueler, Inc. 

   In August 1994, the Company  acquired  certain assets and  liabilities of Fan
Fueler Inc.  ("Fan  Fueler") and began  marketing Fan Fueler's  product lines of
licensed  motorsports  items that include  drink  bottles,  key chains,  and air
fresheners. The purchase price for Fan Fueler consisted of 100,000 shares of the
Company's Common Stock and the assumption of $396,603 in liabilities. The assets
of Fan Fueler acquired by the Company consisted of $15,590 of cash,  $203,602 of
accounts receivable,  $127,755 of inventory, $3,490 of deposits, and $105,279 of
property,  plant and  equipment.  The  liabilities  of Fan Fueler assumed by the
Company consisted of $93,203 of accounts payable,  $27,753 of accrued royalties,
commissions  and  interest,  $121,752 of notes  payable,  and  $153,895 of notes
payable  to the  affiliates  of Fan  Fueler.  The notes  payable  assumed by the
Company were either non-interest  bearing or bore interest at rates of 6% to 18%
and were repaid during fiscal 1995. The terms of the acquisition,  including the
valuation of the assets and  liabilities of Fan Fueler  acquired by the Company,
were  determined  by  negotiations  between  representatives  of Fan  Fueler and
representatives  of the Company.  No affiliation  existed between Fan Fueler and
the Company at the time of the  acquisition.  This transaction was accounted for
as a purchase.

Disposition of Mini Vehicle Assets 

   
   In  January  1994,   the  Company  sold  to  an   unaffiliated   third  party
substantially  all of its inventory and fixed assets,  exclusive of  proprietary
tooling  and molds,  related to the  manufacture  of its  pedal,  electric,  and
gas-powered mini vehicles.  The terms of the purchase agreement (i) required the
buyer to purchase  certain  equipment from the Company by issuing a note payable
to the  Company in the  amount of  $46,200,  payable in 18 monthly  installments
beginning six months after the closing of the sale,  and (ii) required the buyer
to purchase existing inventory from the Company by issuing a note payable to the
Company in the amount of  $258,170,  payable  as the  inventory  was used in the
manufacture of the Company's mini vehicles.  As of September 30, 1995, the buyer
had repaid the notes in full.

   Effective  March 31, 1995,  the Company sold certain of its assets related to
its mini vehicle  product  line to  Motorsports  Promotions,  Inc.  ("MPI"),  an
unrelated company.  The assets sold consisted primarily
    
                                      F-11
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

of  accounts  receivable,   inventory,  tooling,  and  equipment.  The  purchase
agreement provided for total consideration of $1,324,712, consisting of $237,567
in cash, assumed  liabilities of $52,891,  and a promissory note for $1,034,254,
subject to certain  adjustments.  Effective  November  1995, the Company and MPI
agreed to adjust the total  consideration  to be paid by MPI to $1,051,646.  The
Company  recorded  a  non-operating  gain  of  approximately  $290,000  on  this
transaction  in the second  quarter of fiscal 1995.  As a result of the purchase
price adjustment described above, the Company reduced the gain such that no gain
or loss was recorded on this transaction for fiscal 1995.

Sale of M-Car Assets 

   On September 29, 1994, the Company sold the assets and liabilities related to
its business of  conducting  M-Car Grand Prix Races to M-Car,  Incorporated,  an
Arizona corporation. The total sale price for the M-Car operations was $125,000,
consisting of cash of $20,000 and a three-year  promissory note in the principal
amount of $105,000,  bearing interest at 9.75% per annum. The promissory note is
secured by the assets sold to M-Car,  Incorporated and by the personal  guaranty
of Robert Scott  Tremonti,  the  shareholder of M-Car,  Incorporated,  and other
individuals  related  to Mr.  Tremonti.  The  terms of the sale,  including  the
valuation of the assets and liabilities sold by the Company,  were determined by
negotiations  between  representatives  of the  Company and  representatives  of
M-Car,  Incorporated.  Prior to the  sale,  Mr.  Tremonti  conducted  sales  and
marketing  services  related to the Company's M-Car  operations on a contractual
basis with the  Company.  The  contractual  arrangement  with Mr.  Tremonti  was
terminated concurrently with the sale of the Company's M-Car operations.

(6) SUPPLEMENTAL CASH FLOW INFORMATION 

   
   With respect to the acquisitions of Sports Image Inc.,  Motorsport Traditions
Limited  Partnership  and Creative  Marketing & Promotions,  Inc.,  discussed in
Notes 12, 13, and 14, non-cash financing,  investing,  and operating  activities
for the six months  ended March 31, 1997  include (i) a  $9,612,098  increase to
common stock issued for the  acquisitions;  (ii) a $38,391,771  increase of debt
and liabilities incurred or assumed in the acquisitions; and (iii) a $13,114,948
increase of assets, net of cash acquired in the acquisitions.

   Investing  activities for the six-month  period ended March 31, 1997 included
the  sale  of   approximately   $556,000  in  equipment  for  cash  proceeds  of
approximately $111,000 and notes receivable of approximately $445,000.

   Cash payments  during the years ended  September 30, 1994,  1995 and 1996 and
during  the six  months  ended  March 31,  1996 and 1997  included  interest  of
$112,758,  $267,540,  $79,358, $42,768, and $427,629,  respectively,  and income
taxes of $4,309, $41,901, $3,991,740, $2,270,000, and $2,981,000, respectively.
    

   During the fiscal years ended 1995 and 1996, non-cash financing and investing
activities   included  assets   acquired  under  capital  lease   agreements  of
approximately $338,000 and $233,000, respectively.

   Non-cash financing and operative  activities for the year ended September 30,
1996,  include an increase  to  deferred  income  taxes and  additional  paid-in
capital of  approximately  $838,000  related to tax  benefits on various  Common
Stock options.

   Non-cash financing  activities for the year ended September 30, 1996, include
the  issuance  of  1,000,000  shares  of the  Company's  Common  Stock  upon the
conversion of all outstanding shares of Class A Convertible Preferred Stock.

   During the year ended September 30, 1995,  financing  activities included the
conversion of an aggregate of $2,600,000 of principal  amount of the  Debentures
into 1,485,676 shares of the Company's Common Stock.

   During the years  ended  September  30, 1994 and 1995,  financing  activities
included the issuance of $80,000 and $125,000,  respectively, of Common Stock in
exchange for common stock subscribed.

   In August 1994, non-cash investing activities included the purchase of assets
and  assumption  of  liabilities  of Fan Fueler in  exchange  for  Common  Stock
subscribed valued at $125,000 (Note 5).
                                      F-12
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

   In fiscal 1994,  non-cash investing  activities  included the sale of certain
assets  related to the Company's  mini vehicle and M-Car  operations in exchange
for notes receivable of $304,370 and $105,000, respectively (Note 5).

   During the year ended September 30, 1994,  financing  activities included (i)
the  receipt of a  promissory  note in exchange  for certain  assets sold to the
third-party  manufacturer  of the Company's mini vehicles,  (ii) the issuance of
Common Stock in exchange for $96,863 of trade  payables,  and (iii) the issuance
of promissory notes in exchange for $84,757 of trade payables.

(7) RELATED PARTY TRANSACTIONS 

   The  Company  currently  leases a  building  in  Tempe,  Arizona,  containing
approximately  46,000 square feet, for its corporate,  administrative  and sales
offices and warehouse facilities.  Fred W. Wagenhals,  a shareholder and officer
of the  Company,  currently  owns a one-third  interest in F.W.  Investments,  a
partnership  that  owns this  facility.  Prior to  February  1994,  the  Company
occupied a separate leased facility in Tempe,  Arizona,  totaling  approximately
47,000 square feet,  which was utilized as offices and for  manufacturing.  F.W.
Investments also owns this building facility.  The Company paid F.W. Investments
rent of  approximately  $171,000  for the  year  ended  September  30,  1994 and
$177,000 in each of the fiscal years ended September 30, 1995 and 1996.

   In November  1993,  Fred W.  Wagenhals  advanced  the Company  $473,000.  The
advance was made to enable the Company to cover advance  production costs on the
manufacture  of certain  die-cast  promotional  programs.  The Company  issued a
promissory  note to Mr.  Wagenhals for the advance,  bearing  interest at 8% per
annum. As of September 30, 1994, the promissory note was paid in full.

   In December 1994, Fred W. Wagenhals advanced $300,000 to the Company in order
to enable the  Company  to make  certain  advance  royalty  payments  related to
license  agreements  entered  into by the  Company for  die-cast  products to be
marketed by the Company  beginning  in the second  quarter of fiscal  1995.  The
Company  issued a promissory  note to Mr.  Wagenhals  for the  advance,  bearing
interest at 9% per annum, providing for monthly payment of accrued interest, and
calling  for the  payment of the  principal  no later than March 31,  1995.  The
Company  repaid the note in full on  February  9, 1995.  The  Company's  prepaid
expenses and other assets at September  30, 1995  included an advance of $50,000
to Mr. Wagenhals, which was repaid in fiscal 1996.

(8) EMPLOYEE BENEFIT PLANS 

   In October 1994,  the Company  established a defined  contribution  plan that
qualifies as a cash or deferred  profit sharing plan under  Sections  401(a) and
401(k) of the Internal Revenue Code. The plan is available to substantially  all
domestic employees. Under the plan, participating employees may defer from 1% to
15% of their pre-tax compensation.  The Company contributes fifty cents for each
dollar  contributed by the employee,  with a maximum  contribution  of 2% of the
employee's defined  compensation.  In addition,  the plan provides for an annual
employer  profit sharing  contribution in such amounts as the Board of Directors
may determine.  The Company expensed approximately $26,000 and $27,000 under the
plan for the years ended September 30, 1995 and 1996, respectively.

   The  Company has no other  programs  that  require  payment by the Company of
post-employment benefits to current or retired employees.

(9) SIGNIFICANT CUSTOMER 

   In fiscal 1994, the Company derived approximately 16% of its net sales from a
promotional program with a major oil company.

(10) INCOME TAXES 

   The Company provides for income taxes under Statement of Financial Accounting
Standard No. 109 (SFAS No.  109),  "Accounting  for Income  Taxes." SFAS No. 109
requires the use of an asset and  liability
                                      F-13
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

approach in accounting for income taxes. Deferred tax assets and liabilities are
recorded based on the differences  between the financial statement and tax bases
of assets and liabilities and the tax rates in effect when these differences are
expected to reverse.  The principal  differences arise as a result of the use of
accelerated  depreciation  methods for federal  income tax  reporting  purposes,
certain  reserves  expensed  currently for  financial  reporting  purposes,  and
compensation not yet deductible for tax purposes.

   SFAS No. 109  requires  the  reduction  of deferred tax assets by a valuation
allowance if, based on the weight of available evidence,  it is more likely than
not that  some or all of the  deferred  tax  assets  will not be  realized.  The
ultimate realization of this deferred tax asset depends on the Company's ability
to generate  sufficient taxable income in the future. A valuation  allowance has
not been recorded as of September 30, 1996.

   Net  operating   loss   carryovers   for  federal   income  tax  purposes  of
approximately  $856,000 at September 30, 1994,  were fully  utilized in the year
ended September 30, 1995.

   The provision for income taxes  consists of the following for the years ended
September 30:

<TABLE>
<CAPTION>
                                                     1994         1995          1996 
                                                ------------ ------------- ------------- 
<S>                                             <C>          <C>           <C>
Current, net of operating loss carryover:       $     --     $1,050,311    $ 3,258,060 
   Federal ..................................... 
State ..........................................   31,707       274,631       753,359 
                                                ------------ ------------- ------------- 
                                                $  31,707    $ 1,324,942   $4,011,419 
Deferred income taxes ..........................      --         13,206       (94,223) 
Utilization of net operating loss carryforward    212,468       339,985           -- 
Change in valuation allowance .................. (468,212)     (293,633)          -- 
                                                ------------ ------------- ------------- 
Provision for (benefit from) income taxes  .....$(224,037)   $ 1,384,500   $3,917,196 
                                                ============ ============= ============= 
</TABLE>
   Reconciliation of the federal income tax rate to the Company's effective rate
for the years ended September 30 is as follows:

                                                     1994      1995      1996 
                                                     ----      ----      ---- 
Statutory federal rate ............................ 34.00%    34.00%    34.00% 
State taxes, net of federal benefit ...............  7.00%    5.53%     5.03% 
Non-deductible expense ............................  2.26%    0.86%     0.66% 
Benefit of net operating loss .....................(35.50%)     --        -- 
Benefit due to reduction in valuation allowance on (62.60%)     --        -- 
 remaining net operating loss carryforwards  ...... 
Change in valuation reserve .......................    --     (7.06%)     -- 
                                                   ---------- --------- --------
                                                   (54.84%)   33.33%    39.69% 
                                                   ========== ========= ========

   The  components  of deferred  taxes are as follows at September  30, 1995 and
1996:

                                               1995          1996 
                                               ----          ---- 
Deferred tax liabilities:
  Accelerated tax depreciation...........    $(174,952)   $ (215,909)
Deferred tax assets:
  Inventory cost ........................   $  136,294    $  155,965
 capitalization
Vacation accrual ........................       26,288        13,048
Valuation reserves ......................      145,151       196,637
Deferred compensation ...................      777,345       881,878
                                            ----------    ----------
Net deferred tax asset ..................   $  910,126    $1,031,619
                                            ==========    ==========
                                      F-14
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

(11) COMMITMENTS AND CONTINGENCIES 

   On May 17,  1993,  the State of Arizona  (the  "State")  instituted a lawsuit
against the Company and 29 other  defendants in the United States District Court
for the District of Arizona.  The State seeks recovery of certain clean up costs
under  federal  and state  environmental  laws.  Specifically,  the State  seeks
recovery  of  expenses  that  it has  incurred  to  date  for  an  environmental
investigation  and clean-up of property  formerly  used as a site for  recycling
hazardous wastes. The State alleges that the property has been contaminated with
hazardous substances.  In addition,  the State seeks a declaratory judgment that
the Company and the other  defendants  are jointly and severally  liable for all
future costs incurred by the State for  investigative  and remedial  activities,
and seeks a mandatory  permanent  injunction  requiring the Company to undertake
appropriate  assessment and remedial  action at the property.  The State has not
specified  the amounts it seeks to collect from the Company.  The State  alleges
that  F.W.  Leisure  Industries,  Inc.  and/or  F.W.  &  Associates,  Inc.  were
predecessors of the Company that produced and arranged for the transportation of
hazardous  substances  to the property  involved in the lawsuit.  The Company is
defending this lawsuit on various bases including that F.W. Leisure  Industries,
Inc.  and/or F.W. & Associates,  Inc. were not  predecessors  of the Company and
that neither the Company nor any predecessor of the Company has ever produced or
transported  hazardous substances as alleged by the State. The State has settled
a portion of its claims with respect to a large  number of the other  defendants
to the lawsuit.  The Company is not a party to that  settlement.  On February 1,
1995, a number of the defendants  that agreed to the  settlement  with the State
were granted leave to file, and subsequently did file, a cross-claim against the
Company  seeking  indemnity  from the  Company  based  on the  same  predecessor
liability  theory  asserted by the State.  The parties have conducted  discovery
limited  to the  issue of any  defendant's  status  as a  responsible  party and
regarding  the  Company's  status as a successor  corporation.  The parties have
filed  cross-motions for summary judgment,  which may resolve part or all of the
Company's  involvement in the lawsuit. The court had scheduled oral arguments on
these  motions for  September  30, 1996.  That hearing date has been vacated and
will  be  rescheduled  at a later  date.  Should  the  Company's  defense  prove
unsuccessful,  the Company  estimates the potential  range of loss to be between
$400,000 and $800,000. No provision with respect to this matter has been made in
the financial statements.

   A  lawsuit,  purportedly  on behalf  of  Action  Products,  Inc.  ("API"),  a
dissolved  Arizona  corporation,  has been instituted  against the Company,  the
Company's  Chief  Executive  Officer,  and others in the United States  District
Court for the District of Arizona.  The complaint alleges that the Company,  the
Company's Chief  Executive  Officer,  and others breached  contractual and other
duties  to API and  appropriated  certain  business  opportunities  of API.  The
complaint  requests  damages,  including  punitive  and  treble  damages,  in an
unspecified  amount. The complaint was effectively amended subsequent to filing.
In June 1996, the court granted the Company's  motion to dismiss with respect to
securities law claims,  but denied the Company's  motion to dismiss with respect
to certain federal RICO claims. The Company is vigorously  defending the lawsuit
and all parties currently are conducting discovery. In the event that a decision
adverse to the  Company is  rendered,  and in the event that the  Company has no
insurance  coverage with respect to these claims,  the resolution of such matter
could have a material adverse effect on the Company.

   The Company  leases certain  equipment and office space under  noncancellable
operating  leases.  Rent  expense  related  to these  lease  agreements  totaled
approximately  $381,000,  $352,000  and  $437,000  for the  fiscal  years  ended
September 30, 1994, 1995 and 1996, respectively.
                                      F-15
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

   Future lease payments under the  noncancellable  leases are  approximately as
follows:

                       YEAR ENDING 
                       SEPTEMBER 30, 
                       ------------- 
                           1997  ........       412,000 
                           1998  ........       386,000 
                           1999  ........       320,000 
                           2000  ........       309,000 
                           2001  ........       206,000 
                           Thereafter  ..       486,000 
                                             ---------- 
                             Total  .....    $2,119,000 
                                             ========== 

   The  Company is  subject to certain  other  asserted  and  unasserted  claims
encountered in the normal course of business. In the opinion of management,  the
resolution  of these  matters  will not have a  material  adverse  effect on the
Company's financial position or results of operations.

   
(12) SUBSEQUENT EVENTS
    

Business Combinations 

   
   In November 1996, the Company  purchased  substantially all of the assets and
assumed  certain   liabilities  of  Sports  Image,  Inc.  ("Sports  Image")  for
approximately  $30,000,000,  consisting  of a  $24,000,000  promissory  note due
January 2, 1997 and  403,361  shares of the  Company's  Common  Stock  valued at
$14.875  per share.  Sports  Image sells and  distributes  a variety of licensed
motorsports products through wholesale distributor networks, corporate sponsors,
and trackside  events.  Terms of this acquisition were determined by arms-length
negotiations between  representatives of Sports Image and representatives of the
Company.  In fiscal 1996,  the Company  derived 16% of its net sales from Sports
Image,  a distributor of the Company's  die-cast  collectible  products.  Sports
Image had sales of  approximately  $41,800,000  of apparel,  die-cast  replicas,
souvenirs,  and other  motorsports  consumer  products  during the  period  from
January  1,  1996  to  November  7,  1996  (which  includes  sales  of  die-cast
collectibles  purchased from the Company at an aggregate  cost of  approximately
$5,800,000). This transaction will be accounted for as a purchase.
    

Dale Earnhardt License Agreement 

   In connection with the acquisition of Sports Image,  the Company entered into
a license  agreement with Dale Earnhardt (the "Earnhardt  License")  pursuant to
which  the  Company  has the  right  to  market  licensed  motorsports  products
utilizing the likeness of Dale Earnhardt. Pursuant to the Earnhardt License, Mr.
Earnhardt  also  granted the Company  the right of first  refusal to make,  have
made,  use, sell, or otherwise  distribute any new licensable  products that Mr.
Earnhardt becomes aware of and approves for marketing. The term of the Earnhardt
License is 15 years and from year to year thereafter unless terminated by either
party.

   
(13) ADDITIONAL SUBSEQUENT EVENTS 

Business Combinations 

   In December  1996,  the Company  reached an agreement in principle to acquire
substantially all of the assets and certain liabilities of Motorsport Traditions
Limited Partnership ("MTL") and all of the capital stock of Creative Marketing &
Promotions, Inc. ("CMP" and, together with MTL, "Motorsport Traditions"), for an
aggregate of  approximately  $13,000,000  consisting of cash, a promissory note,
and shares of the Company's  Common  Stock.  The  acquisition  is subject to the
completion  of  due  diligence  and  preparation  and  execution  of  definitive
agreements.  MTL and CMP  sell  and  distribute  licensed  motorsports  products
through a network of wholesale  distributors,  and trackside events. MTL and CMP
together  generated approximately  $25,000,000  in annual  revenues  from  their
design,  manufacturing,  and sales and distribution activities. This transaction
will be accounted for as a purchase. See Note 14, "Business Combinations".
    
                                      F-16
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

Financing Arrangements 

   
   The Company has received a letter of commitment from an insurance company for
$20,000,000 in debt financing in the form of senior  unsecured notes. The senior
notes will bear interest at the rate of 8.05% per annum, provide for semi-annual
payments of accrued  interest,  and call for the payment of principal on January
2, 1999.  The Company  anticipates  that the closing of the senior notes will be
January 2, 1997.  The Company  intends to utilize the  proceeds  from the senior
notes to repay a portion of the  promissory  note issued in connection  with the
acquisition  of  Sports  Image.  The  Company  also has  received  a  letter  of
commitment from a bank for a $10,000,000 unsecured revolving line of credit. The
line of credit,  which will mature on March 31, 1998, will bear an interest rate
equal to the LIBOR rate plus 1.90%. The Company  anticipates that the closing of
the line of credit  will be  January  2, 1997.  The  Company  intends to utilize
approximately  $4,000,000  of the line of credit to  complete  the Sports  Image
acquisition  and an  additional  $4,000,000 to close the  Motorsport  Traditions
acquisition. See Note 14, "Financing Arrangements".
    

Hasbro License Agreement 

   In December  1996,  the Company and Hasbro,  Inc.  ("Hasbro")  entered into a
license  agreement  (the  "Hasbro  License").  The  Hasbro  License  covers  the
exclusive sale by Hasbro in the mass-merchandise  market of  motorsports-related
products for which the Company has or will secure  exclusive  or non-  exclusive
licenses from racing drivers, car owners, manufacturers,  or sponsors. Under the
Hasbro  License,  the Company will be responsible  for acquiring and maintaining
the license  rights with the licensors,  and Hasbro will be responsible  for all
costs and other arrangements relating to tooling, manufacturing, transportation,
marketing,  distribution,  and sales of licensed products. The licensed products
will  consist  of  (i)  die-cast  replicas  of  motorsports   vehicles  and  the
1:18th-scale  plastic  toy car  developed  by the  Company,  and (ii) all  other
products  that Hasbro may market as  licensed  motorsports  products,  including
radio controlled  cars, slot car sets,  games  (including  electronic and CD-ROM
interactive games), plush toys, figurines,  play sets, walkie talkies, and other
products. Hasbro will pay the Company guaranteed minimum annual royalty payments
of (i)  $500,000  for  calendar  year  1997,  and (ii) for  each  calendar  year
thereafter,  the  greater  of  (a)  $500,000  or (b) 50  percent  of the  actual
royalties earned in the prior year, up to a maximum of $1.0 million. Hasbro also
will be  responsible  for and will pay or reimburse  the Company for all license
fees and royalties,  including  advances and  guarantees,  paid to licensors for
licensed  products,  up to a maximum of $3.2 million in 1997 and $4.5 million in
each of 1998 and 1999. The Hasbro License provides for a term ending on December
31,  2001.  Hasbro may extend the Hasbro  License for an  additional  three-year
term,  provided  that total  wholesale  revenue of licensed  products  exceeds a
specified amount during the initial term.

   
(14) EVENTS SUBSEQUENT TO DATE OF AUDITORS' REPORT (UNAUDITED)
    

Business Combinations 

   
   On January 8, 1997, the Company acquired  substantially all of the assets and
assumed certain liabilities of MTL and acquired all of the capital stock of CMP.
The  purchase  price paid by the Company  consisted of (i) cash in the amount of
$5,400,000;  (ii) a promissory note in the principal amount of $1,600,000 issued
by a wholly owned  subsidiary of the Company;  and (iii) an aggregate of 342,857
shares of the Company's  Common Stock.  The promissory note bears interest at 4%
per annum, matures on December 31, 1998, and has been guaranteed by the Company.
This transaction will be accounted for as a purchase.

UNAUDITED PRO FORMA INCOME STATEMENT DATA

   The following table sets forth the unaudited pro forma income  statement data
of the Company for the six-month  periods ended March 31, 1996 and 1997,  giving
effect to the acquisitions of Sports Image and Motorsport Traditions, as if they
had  occured  on October 1, 1995 using the  purchase  method of
    
                                      F-17
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    SEPTEMBER 30, 1995 AND 1996, AND MARCH 31, 1997 (Unaudited)-- (Continued)

   
accounting for business  combinations.  The unaudited pro forma income statement
data presented  herein does not purport to represent  what the Company's  actual
results of operations  would have been had the  acquisitions of Sports Image and
Motorsport  Traditions  occurred  on that  date or to  project  the  Company's
results of operations for any future period.

                                Six Months Ended       Six Months Ended
                                 March 31, 1996         March 31, 1997
                                 --------------         -------------- 
                                   (Unaudited)            (Unaudited)  
                                                       
Net Sales                          $51,477,000            $54,948,000
                                                                     
Operating Income                     6,162,000              7,469,000
                                                                     
Net Income                           2,779,000              3,651,000
                                                                     
Net Income Per Common Share              $0.20                  $0.26
                                                          

Financing Arrangements 
   
   On January 2, 1997, the Company  entered into a $16,000,000  credit  facility
(the "Credit  Facility") with First Union National Bank of North  Carolina.  The
Credit  Facility  consists of a revolving  line of credit for up to  $10,000,000
through  September  30, 1997,  and up to $6,000,000  from  September 30, 1997 to
March 31, 1998 (the "Line of Credit") and a $6,000,000 letter of credit/bankers'
acceptances  facility (the "Letter of Credit/BA  Facility").  The Line of Credit
bears  interest,  at the  Company's  option,  at a rate  equal to either (i) the
greater  of (a) the  bank's  publicly  announced  prime  rate or (b) a  weighted
average  Federal  Funds  rate plus 0.5%,  or (ii)  LIBOR plus 1.9%.  The Line of
Credit is  guaranteed  by Sports Image and  Motorsport  Traditions.  The Company
utilized $4,000,000 of the Line of Credit to provide part of the cash portion of
the purchase price for Motorsport Traditions and an additional $4,000,000 of the
Line of Credit to repay a portion of the  $24,000,000  promissory note issued in
connection  with the  acquisition  of Sports  Image.  The  Letter  of  Credit/BA
facility is available for  issuances of letters of credit and eligible  bankers'
acceptances  in an aggregate  amount up to  $6,000,000  to enable the Company to
finance  purchases of products from its overseas  vendors.  The Credit  Facility
will mature on March 31, 1998. The Credit Facility  contains certain  provisions
that,  among other  things,  will  require  the  Company to comply with  certain
financial  ratios and net worth  requirements  and will limit the ability of the
Company and its subsidiaries to incur additional  indebtedness or to sell assets
or engage in certain mergers or consolidations.

   On January 2, 1997, the Company issued an aggregate of $20,000,000  principal
amount of senior notes (the "Senior  Notes") to three insurance  companies.  The
Senior  Notes  bear  interest  at the  rate of  8.05%  per  annum,  provide  for
semi-annual  payments of accrued  interest,  and will mature on January 2, 1999.
The  Company  may not prepay the Senior  Notes  prior to  maturity,  but will be
required  to offer to redeem  the  Senior  Notes in the  event of a  "Change  of
Control"  of the  Company,  as  defined in the Senior  Notes.  The Senior  Notes
contain certain provisions that, among other things, will require the Company to
comply with certain  financial ratios and net worth  requirements and will limit
the ability of the Company and its subsidiaries to incur additional indebtedness
or to sell  assets or engage in certain  mergers or  consolidations.  The Senior
Notes are  guaranteed  by Sports Image and  Motorsport  Traditions.  The Company
utilized  the  proceeds  from the  Senior  Notes to repay the  remainder  of the
promissory note issued in connection with the acquisition of Sports Image.

Commitments and Contingencies 

   The Company is subject to certain asserted and unasserted claims  encountered
in the normal course of business.  In the opinion of management,  the resolution
of these  matters  will not have a  material  adverse  effect  on the  Company's
financial  position or result of  operations.  See "Business --  Litigation  and
Environmental Matters" as set forth elsewhere in this Prospectus.
    
                                      F-18
<PAGE>
[ inside back cover ]

Photographs  of various  licensed  motorsports  apparel  and  souvenir  products
offered by the Company,  with a photograph  of a mobile  trackside  store in the
background.

LOGO           LOGO          LOGO         LOGO            LOGO             LOGO
<PAGE>
   No dealer,  representative,  or any other person has been  authorized to give
information or to make any  representations in connection with this offering not
contained  in this  Prospectus,  and,  if  given or made,  such  information  or
representation must not be relied upon as having been authorized by the Company,
the  Selling  Shareholders  or by the  Underwriters.  This  Prospectus  does not
constitute an offer to sell or a solicitation  of an offer to buy any securities
other than the shares of Common  Stock to which it  relates,  or an offer to, or
solicitation of, any person in any jurisdiction where such offer or solicitation
would be  unlawful.  Neither the delivery of this  Prospectus  nor any sale made
hereunder  shall,under any circumstances,  create any implication that there has
been no change in the  affairs  of the  Company  or that  information  contained
herein is correct as of any time subsequent to the date hereof.

                                TABLE OF CONTENTS

                                                                            PAGE
                                                                            ----
Prospectus Summary ........................................................    3
Risk Factors ..............................................................    6
Use of Proceeds ...........................................................   13
Dividend Policy ...........................................................   13
Capitalization ............................................................   14
Price Range of Common Stock ...............................................   14
Selected Consolidated Financial Data ......................................   15
Unaudited Pro Forma Combined
 Financial Information ....................................................   16
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations ...............................................................   18
Business ..................................................................   25
Management ................................................................   36
Certain Transactions ......................................................   42
Principal and Selling Shareholders ........................................   44
Description of Securities .................................................   45
Underwriting ..............................................................   49
Legal Opinions ............................................................   50
Experts ...................................................................   50
Available Information .....................................................   50
Additional Information ....................................................   50
Incorporation of Certain Information
 by Reference .............................................................   51
Index to Consolidated Financial Statements ................................  F-1


                               1,900,000 SHARES

                                     [LOGO]

                                  COMMON STOCK

                               ------------------
                                   PROSPECTUS
                               ------------------

                              MONTGOMERY SECURITIES
                                  ADVEST, INC.
                             INTERSTATE/JOHNSON LANE
                                  CORPORATION

                                     , 1997


<PAGE>
                                   PART II
                    INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

   The  following  table  sets  forth  the  estimated  expenses  payable  by the
Registrant  in  connection  with  the  offering  described  in the  Registration
Statement.  All of the amounts shown are estimates except for the SEC, NASD, and
Nasdaq fees:

                                                               AMOUNT TO BE PAID
                                                               -----------------

SEC Registration Fee ...........................................       $  15,643
NASD Filing Fee ................................................           5,682
Nasdaq National Market Additional Listing Fee ..................          17,500
Legal Fees and Expenses ........................................         200,000
Accounting Fees and Expenses ...................................         100,000
Printing and Engraving Expenses ................................          70,000
Blue Sky Fees and Expenses .....................................           2,000
Transfer Agent's and Registrar's Fees ..........................           2,000
Miscellaneous Fees .............................................           7,175
                                                                       ---------
  Total ........................................................       $ 420,000
                                                                       =========

ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

   The  Registrant's   Amended  and  Restated  Articles  of  Incorporation  (the
"Restated Articles") require the Registrant to indemnify and advance expenses to
any person who incurs  liability or expense by reason of such person acting as a
director  of the  Corporation,  to the  fullest  extent  allowed by the  Arizona
Business Corporation Act (the "Business  Corporation Act"). This indemnification
is  mandatory  with  respect  to  directors  in  all   circumstances   in  which
indemnification  is permitted by the Business  Corporation  Act,  subject to the
requirements of the Business  Corporation Act. In addition,  the Registrant may,
in its sole discretion,  indemnify and advance  expenses,  to the fullest extent
allowed by the Business  Corporation  Act, to any person who incurs liability or
expense by reason of such person acting as an officer,  employee or agent of the
Registrant,  except where  indemnification is mandatory pursuant to the Business
Corporation  Act, in which case the  Registrant  is required to indemnify to the
fullest  extent  required by the Business  Corporation  Act. The effect of these
provisions is described below.

Required Indemnification

   The Restated Articles and the Business Corporation Act require the Registrant
to indemnify  all "Outside  Directors,"  as defined  below,  and officers of the
Registrant who are not directors  against  "liability,"  as defined  below.  The
Restated  Articles and the Business  Corporation Act also require the Registrant
to indemnify against  reasonable  "expenses," as defined below, any director who
is the  prevailing  party in the defense of any proceeding to which the director
is a party  because  such  person is or was a  director  of the  Registrant.  In
addition,  the Business  Corporation Act requires the Registrant to pay expenses
to Outside  Directors in advance of a final disposition of the proceeding if (1)
the  director   furnishes  to  the   Registrant   a  written   affirmation   (an
"Affirmation")  of his or her good faith  belief that (i) his or her conduct was
in good faith,  (ii) he or she  reasonably  believed that the conduct was in the
best  interests of the  Registrant  or at least not opposed to the  Registrant's
best interests, and (iii) in the case of any criminal proceeding,  he or she had
no  reasonable  cause to believe the  conduct was  unlawful  (the  "Standard  of
Conduct"),  and  (2)  the  director  provides  the  Registrant  with  a  written
undertaking  (an  "Undertaking")  to  repay  the  advance  if it  ultimately  is
determined that the director did not meet the Standard of Conduct.  However, the
Business  Corporation Act prohibits the Registrant from advancing expenses to an
Outside Director if a court  determines  before payment that the director failed
to meet  the  Standard  of  Conduct  and a court  does not  otherwise  authorize
indemnification.

   The  Restated  Articles  and the  Business  Corporation  Act also require the
Registrant  to  indemnify  a  director  who is not an Outside  Director  against
liability, but only if the Registrant is authorized in the
                                       R-1
<PAGE>
specific  case after a  determination  has been made by either (a) a majority of
the  members of the Board of  Directors  who are not at the time  parties to the
proceeding, (b) special legal counsel, or (c) the shareholders of the Registrant
(excluding  shares owned by or voted under the control of  directors  who are at
the time  parties to the  proceeding)  that the director has met the Standard of
Conduct (a "Determination"). In addition, the Business Corporation Act prohibits
the Registrant  from  indemnifying a director who is not an Outside  Director in
connection  with a proceeding by or in the right of the  Registrant in which the
director  is  adjudged  liable  to  the  Registrant,  or in  connection  with  a
proceeding  in which the  director  was  adjudged  liable on the basis  that the
director  improperly  received a personal benefit.  As permitted by the Business
Corporation Act, the Restated Articles also require the Registrant to pay for or
reimburse the reasonable  expenses of a director who is not an Outside  Director
in advance of the final  disposition  of a proceeding if the director  furnishes
the Registrant with an Affirmation and an  Undertaking,  and a Determination  is
made that the facts then known to the persons making the Determination would not
preclude   indemnification   under  the  Business   Corporation  Act.

Optional Indemnification

   Except for  situations  where the  Registrant  is required to  indemnify  its
officers who are not also directors against  liability,  as described above, the
Restated Articles and the Business Corporation Act permit the Registrant, in its
sole  discretion,  to indemnify  against  liability and advance  expenses to any
officer,  employee,  or agent who is not a director  to the same  extent as to a
director.  However,  the Business  Corporation Act prohibits the Registrant from
indemnifying  such persons against liability unless a Determination is made that
indemnification  is  permissible  because  the  person has met the  Standard  of
Conduct.  The  Business  Corporation  Act permits the  Registrant  to pay for or
reimburse  expenses to an officer,  employee,  or agent who is not a director in
advance  of a final  disposition  of the  proceeding,  but  only  if the  person
furnishes  to  the  Registrant  an  Affirmation  and  an   Undertaking,   and  a
Determination  is made that the  facts  then  known to the  persons  making  the
Determination  would  not  otherwise  preclude  indemnification.

Court Ordered Indemnification

   The Restated  Articles and the Business  Corporation Act permit a director or
officer of the Registrant to apply to a court for indemnification, in which case
the court may, subject to certain conditions,  order the Registrant to indemnify
such person for part or all of the person's liability and expenses.

Definitions

   The Business  Corporation Act defines  "Outside  Director" to mean a director
who, when serving as a director, was not an officer,  employee or holder of more
than 5% of the  outstanding  shares  of any  class of  stock of the  Registrant.
"Liability"  under the Business  Corporation  Act means the  obligation to pay a
judgment,  settlement,  penalty or fine,  including an excise tax assessed  with
respect to an employee  benefit  plan,  or  reasonable  expenses  incurred  with
respect to a proceeding and includes  obligations and expenses that have not yet
been paid by the indemnified  person but that have been or may be incurred.  The
Business Corporation Act defines "expenses" as attorney fees and all other costs
and expenses reasonably related to a proceeding.

ITEM 16. EXHIBITS


EXHIBIT
NUMBER                                 EXHIBIT
- ----------- --------------------------------------------------------------------

   
 1.0+       Form of Underwriting Agreement
    

 3.1        First   Amended   and   Restated   Articles  of   Incorporation   of
            Registrant(1)

 3.2        Amended and Restated Bylaws of Registrant(1)

 4.1        Form of Certificate of Common Stock(2)

   
 5.0        Opinion of O'Connor, Cavanagh,  Anderson,  Killingsworth & Beshears,
            P.A.
    

   
10.4.2      1993 Stock Option Plan, as amended and restated  through January 16,
            1997(3)
    

10.8        Form of Indemnification Agreement entered into with the Directors of
            the Registrant(2)
                                       R-2
<PAGE>
EXHIBIT
NUMBER                                 EXHIBIT
- ----------- --------------------------------------------------------------------

10.21       Lease  between  the Company and F.W.  Investments  dated  January 1,
            1994(4)

10.24.1     Commercial  Credit Agreement dated March 6, 1995 between the Company
            and the Hong Kong and Shanghai Banking Corporation Limited(5)

10.24.2     Optional  Advance Time Note (Loans  Against  Imports) dated March 6,
            1995  between  the Company  and the Hong Kong and  Shanghai  Banking
            Corporation(5)

10.25       Bill of Sale and Asset Purchase  Agreement between the Company,  Fan
            Fueler, Inc., Peter LaMonica,  and Fred Miller, III dated August 12,
            1994(6)

10.26       Bill of Sale and  Asset  Purchase  Agreement  between  the  Company,
            M-Car,  Incorporated,  and Robert Scott Tremonti dated September 29,
            1994(6)

10.27       Manufacturing   Agreement   between  the  Company  and  Early  Light
            International (Holdings) Ltd. dated December 5, 1994(6)

10.29       Asset  Purchase  Agreement  dated March 31, 1995 between the Company
            and Motorsports Promotion, Inc.(5)

10.30       Promissory Note dated March 31, 1995 between Motorsports Promotions,
            Inc., as borrower, and the Company, as lender(5)

10.31       Security   Agreement  dated  March  31,  1995  between   Motorsports
            Promotions, Inc., as debtor, and the Company, as secured party(5)

10.32       Credit  Agreement  by and  between  the Company and Wells Fargo HSBC
            Trade Bank, N.A.(7)

10.33       Asset Purchase  Agreement dated as of November 7, 1996, among Action
            Performance  Companies,  Inc., SII Acquisition,  Inc., Sports Image,
            Inc., and R. Dale Earnhardt and Teresa H. Earnhardt(8)

10.34       Promissory  Note dated November 7, 1996, in the principal  amount of
            $24,000,000  issued by SII  Acquisition,  Inc., as Maker,  to Sports
            Image, Inc., as Payee, together with Guarantee of Action Performance
            Companies, Inc.(8)

10.35       Security  Agreement  dated  November 7, 1996,  between Sports Image,
            Inc. and SII Acquisition, Inc.(8)

10.36       Registration  Agreement  dated as of November 7, 1996,  among Action
            Performance  Companies,  Inc.,  Sports  Image,  Inc.,  and  R.  Dale
            Earnhardt and Teresa H. Earnhardt(8)

10.37       License   Agreement  dated  as  of  November  7,  1996,   among  SII
            Acquisition, Inc., Dale Earnhardt, and Action Performance Companies,
            Inc.(8)

10.38       Employment  Agreement  dated as of November 7, 1996,  between Action
            Performance Companies, Inc. and Joe Mattes(8)

10.39       Asset Purchase  Agreement dated as of January 1, 1997,  among Action
            Performance  Companies,  Inc.,  MTL  Acquisition,  Inc.,  Motorsport
            Traditions   Limited   Partnership,   Midland  Leasing,   Inc.,  and
            Motorsports By Mail, Inc.(9)

10.40       Exchange  Agreement  dated  as of  January  1,  1997,  among  Action
            Performance  Companies,  Inc.,  Kenneth R.  Barbee,  and  Jeffery M.
            Gordon(9)

10.41       Promissory  Note dated January 1, 1997,  in the principal  amount of
            $1,600,000 issued by MTL Acquisition,  Inc., as Maker, to Motorsport
            Traditions Limited Partnership, as Payee, together with Guarantee of
            Action Performance Companies, Inc.(9)

10.42       Note Purchase  Agreement  dated as of January 2, 1997,  among Action
            Performance Companies, Inc., Jefferson-Pilot Life Insurance Company,
            Alexander  Hamilton  Life  Insurance  Company of America,  and First
            Alexander  Hamilton Life  Insurance  Company,  together with form of
            Note, form of Subsidiary Guaranty, and form of Subsidiary Joinder(9)

10.43       Credit   Agreement  dated  as  of  January  2,  1997,  among  Action
            Performance  Companies,  Inc., Sports Image,  Inc., MTL Acquisition,
            Inc., and First Union National Bank of North Carolina(9)

10.44       Registration  Agreement  dated as of January 1, 1997,  among  Action
            Performance   Companies,   Inc.,   Motorsport   Traditions   Limited
            Partnership, Midland Leasing, Inc., and Motorsports By Mail, Inc.(9)

10.45       Registration  Agreement  dated as of January 1, 1997,  among  Action
            Performance  Companies,  Inc.,  Kenneth R.  Barbee,  and  Jeffery M.
            Gordon(9)

10.46       Employment  Agreement  dated as of January 1, 1997,  between  Action
            Performance Companies, Inc. and Kenneth R. Barbee(9)

10.47       Consulting  Agreement  dated as of January 1, 1997,  between  Action
            Performance Companies, Inc. and John Bickford(9)
                                       R-3
<PAGE>
   EXHIBIT
   NUMBER                              EXHIBIT
- ----------- --------------------------------------------------------------------

10.48       Common Stock  Purchase  Agreement  dated  January 16, 1997,  between
            Hasbro, Inc. and Action Performance Companies, Inc.(10)

23.1        Consent of O'Connor,  Cavanagh,  Anderson,  Killingsworth & Beshears
            (included in its Opinion filed as Exhibit 5.0)

23.2        Consent of Arthur Andersen LLP

   
24.0+       Powers of Attorney of Directors and Executive  Officers (included on
            the Signature Page of this Registration Statement)
- ---------------

+ Previously filed.

    

(1)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended March 31, 1996, as filed with the Securities and Exchange  Commission
     on May 2, 1996.

(2)  Incorporated  by reference to the  Registrant's  Registration  Statement on
     Form SB-2 and amendments thereto (Registration No. 33-57414-LA).

(3)  Incorporated  by  reference to the  Registrant's  Form 10-Q for the quarter
     ended March 31, 1997 as filed with the Securities  and Exchange  Commission
     on March 15, 1997.

(4)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended March 31, 1994 filed with the Securities  and Exchange  Commission on
     May 16, 1994.

(5)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended March 31, 1995, as filed with the Securities and Exchange  Commission
     on May 15, 1995.

(6)  Incorporated  by  reference  to the  Registrant's  Form 10-KSB for the year
     ended  September  30,  1994,  as filed  with the  Securities  and  Exchange
     Commission on December 22, 1994.

(7)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended June 30, 1996, as filed with the Securities  and Exchange  Commission
     on August 14, 1996.

(8)  Incorporated  by  reference  to the  Registrant's  Form 8-K filed  with the
     Securities and Exchange Commission on November 22, 1996, as amended by Form
     8-K/A filed on January 13, 1997.

(9)  Incorporated  by  reference  to the  Registrant's  Form 8-K filed  with the
     Securities and Exchange  Commission on January 23, 1997, as amended by Form
     8-K/A filed on February 24,  1997.

(10) Incorporated  by reference to the  Registrant's  Registration  Statement on
     Form S-3  (Registration  No. 333- 22943) as filed with the  Securities  and
     Exchange  Commission  on March 7, 1997 and declared  effective on March 12,
     1997.

ITEM 17. UNDERTAKINGS

   The  undersigned   registrant   hereby   undertakes  that,  for  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  Registration  Statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

   The  undersigned  Registrant  hereby  undertakes  that: 

      (1) For purposes of determining  any liability under the Securities Act of
   1933, the  information  omitted from the form of prospectus  filed as part of
   this  Registration  Statement in reliance  upon Rule 430A and  contained in a
   form of prospectus filed by the Registrant  pursuant to Rule 424(b)(1) or (4)
   or  497(h)  under  the  Securities  Act  shall be  deemed  to be part of this
   Registration Statement as of the time it was declared effective.

      (2) For the purpose of determining  any liability under the Securities Act
   of 1933,  each  post-effective  amendment  that contains a form of prospectus
   shall be deemed to be a new Registration Statement relating to the securities
   offered  therein,  and the offering of such  securities at that time shall be
   deemed to be the initial bona fide offering thereof.
                                       R-4
<PAGE>
   Insofar as indemnification  for liabilities  arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant  pursuant  to the  provisions  described  under  Item  15  above,  or
otherwise, the Registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification  against  such  liabilities  (other than the payment by the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.
                                       R-5
<PAGE>
                                   SIGNATURES

   
   Pursuant to the  requirements  of the  Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Tempe, Arizona, on the 23rd day of May, 1997.
    

                                     ACTION PERFORMANCE COMPANIES, INC.
                                     By: /s/  FRED W. WAGENHALS*
                                         ------------------------------------
                                         Fred W. Wagenhals
                                         Chairman of the Board, President, and
                                         Chief Executive Officer
   
    
   Pursuant to the requirements of the Securities Act of 1933, this Registration
Statement has been signed by the following  persons in the capacities and on the
dates indicated:

   
<TABLE>
<CAPTION>
         SIGNATURE                           POSITION                        DATE
         ---------                           --------                        ----
<S>  <C>                      <C>                                          <C>
/S/  FRED W. WAGENHALS*       Chairman of the Board, President, and        May 23, 1997
- --------------------------    Chief Executive Officer (Principal
     Fred W. Wagenhals        Executive Officer)

/S/  TOD J. WAGENHALS*        Executive Vice President, Secretary, and     May 23, 1997
- --------------------------    Director
     Tod J. Wagenhals     

/S/ CHRISTOPHER S. BESING     Vice President, Chief Financial Officer,     May 23, 1997
- --------------------------    Treasurer, and Director (Principal
    Christopher S. Besing     Financial and Accounting Officer)

/S/   JOSEPH M. MATTES*       Vice President and Director                  May 23, 1997
- --------------------------
      Joseph M. Mattes      

/S/  MELODEE L. VOLOSIN*      Director of Wholesale Division               May 23, 1997
- --------------------------    and Director
     Melodee L. Volosin    

/S/   JOHN S. BICKFORD*       Director                                     May 23, 1997
- --------------------------
      John S. Bickford      

/S/    JACK M. LLOYD*         Director                                     May 23, 1997
- --------------------------
       Jack M. Lloyd         

/S/  ROBERT H. MANSCHOT*      Director                                     May 23, 1997
- --------------------------
     Robert H. Manschot

*By: /s/ CHRISTOPHER S. BESING
    -----------------------------
     Attorney-in-Fact
    
</TABLE>
                                       R-6

                                   EXHIBIT 5.0
                                   -----------
                           FORM OF OPINION OF COUNSEL

                               The Law Offices of
             O'CONNOR, CAVANAGH, ANDERSON, KILLINGSWORTH & BESHEARS
                       One East Camelback Road, Suite 1100
                             Phoenix, Arizona 85012

                            Telephone: (602) 263-2400
                               Fax: (602) 263-2900


                              ______________, 1997




Montgomery Securities
Advest, Inc.
Interstate/Johnson Lane Corporation
c/o Montgomery Securities
600 Montgomery Street
San Francisco, CA   94111

Ladies and Gentlemen:

                  We  have  acted  as  legal   counsel  to  Action   Performance
Companies,  Inc., an Arizona corporation (the "Company"), and as special counsel
to _________________________________  (the "Selling Shareholders"), with respect
to the  issuance  and sale by the Company of one million  five  hundred  seventy
thousand  (1,570,000)  shares of the Company's Common Stock, par value $0.01 per
share ("Common Stock") and with respect to the sale by the Selling  Shareholders
of three hundred  thirty  thousand  (330,000)  shares of Common  Stock,  and the
registration of such shares of Common Stock under the Securities Act of 1933, as
amended  (the  "Act")  with  the   Securities  and  Exchange   Commission   (the
"Commission"),  all as set forth in that certain Underwriting  Agreement,  dated
___________, 1997 (the "Underwriting Agreement"), by and among you, the Company,
and the  Selling  Shareholders.  The shares of Common  Stock to be issued by the
Company are hereinafter referred to as the "Company's Securities," the shares of
Common Stock to be sold by the Selling  Shareholders are hereinafter referred to
as the "Shareholders'  Securities," and the Company's  Securities  together with
the  Shareholders'  Securities are hereinafter  collectively  referred to as the
"Firm  Securities."  The Company also proposes to sell an additional two hundred
eighty  five  thousand   (285,000)   shares  of  Common  Stock  pursuant  to  an
overallotment  option granted to the Underwriters  (the "Option  Securities") as
set forth in the  Underwriting  Agreement.  The Firm  Securities  and the Option
Securities are hereinafter  collectively  referred to as the  "Securities."  The
issuance and sale, respectively, of the Securities is hereinafter referred to as
the  "Offering."  You have requested our opinion with respect to certain matters
pursuant to Sections ____ and ____ of the Underwriting Agreement.
<PAGE>
Montgomery Securities
_____________, 1997
Page 2



                  As  used  herein,  the  term  "Registration  Statement"  means
Registration  Statement  No.  333- 27485  (including  all  financial  statements
therein) when it became effective on ____________,  1997, under the Act, and the
term "Prospectus" means the Prospectus dated  __________________  filed with the
Commission   pursuant  to  Rule  424(b)(1)  and  Rule  430A  under  the  Act  on
____________ 1997 and included in the Registration  Statement.  Unless otherwise
defined  in this  Opinion,  all  capitalized  terms used  herein  shall have the
meanings given to them in the Underwriting Agreement.

                  For  purposes of this  Opinion,  we have  examined  originals,
certified  copies or copies  otherwise  identified  as being true  copies of the
following:

                  (a)      The Amended and Restated Articles of Incorporation of
                           the Company;

                  (b)      The Amended and Restated Bylaws of the Company;

                  (c)      The Corporate Minute Books of the Company;

                  (d)      The Underwriting Agreement;

                  (e)      Resolutions  of the Board of Directors of the Company
                           dated May 16, 1997;

                  (f)      Resolutions of the Pricing  Committee of the Board of
                           Directors dated ________, 1997;

                  (g)      The Power of Attorney dated _________________ and the
                           Custody Agreement dated __________________  signed by
                           the Selling  Shareholders (the "Power of Attorney and
                           Custody Agreement");

                  (h)      A  Certificate,  dated the date hereof,  of the Chief
                           Executive  Officer and the Chief Financial Officer of
                           the Company,  delivered  pursuant to Section _____ of
                           the    Underwriting    Agreement   (the    "Officers'
                           Certificate");

                  (i)      A Certificate of the Selling Shareholders,  delivered
                           pursuant  to  Section   _____  of  the   Underwriting
                           Agreement (the "Selling Shareholders' Certificate");

                  (j)      The Registration Statement and Prospectus;

                  (k)      A Certificate of Good Standing of the Company,  dated
                           ______________,   1997,   issued   by   the   Arizona
                           Corporation Commission;
<PAGE>
Montgomery Securities
_____________, 1997
Page 3



                  (l)      The letter or letters of Arthur  Andersen LLP, dated,
                           respectively,  the date of the Underwriting Agreement
                           and the Firm  Closing  Date,  delivered  pursuant  to
                           Section _____ of the Underwriting Agreement;

                  (m)      The  Opinion  of  Fried,  Frank,  Harris,  Shriver  &
                           Jacobson,  dated  ___________,  delivered pursuant to
                           Section ____ of the Underwriting Agreement;

                  (n)      Certificate   of  American  Stock  Transfer  &  Trust
                           Company,  the  Transfer  Agent and  Registrar,  dated
                           ______________, 1997;

                  (o)      Certificate   of  American  Stock  Transfer  &  Trust
                           Company, the Custodian, dated _____________;

                  (p)      Memorandum  dated  _________,  1997 with  respect  to
                           telephonic  confirmation  from the  Commission of the
                           effectiveness of the Registration  Statement and that
                           no stop orders have been issued (the "SEC Memo"); and

                  (q)      Cross  receipts from the  Underwriters,  the Company,
                           and the Selling Shareholders acknowledging receipt of
                           payment in full and receipt of the Securities.

                  In addition,  we have  examined  such  certificates  of public
officials, corporate documents and records and other certificates, documents and
instruments and have made such other inquiries as we have deemed  appropriate in
connection with the opinions set forth herein.  As to various  questions of fact
material  to our  opinions,  we have  relied  upon,  and  assumed  the truth and
accuracy of, the  representations and warranties of the Company contained in the
Underwriting Agreement, in the Officers' Certificate,  the Selling Shareholders'
Certificate,   the  Fried,  Frank,  Harris,  Shriver  &  Jacobson  opinion,  and
certificates  delivered to us, all of which  representations  and  warranties we
have assumed to be true and correct in all respects as of the date hereof.

                  We have assumed (i) the  genuineness  and  authenticity of all
documents  examined by us and all  signatures  thereon,  and the  conformity  to
originals  of all  copies  of  all  documents  examined  by us;  (ii)  that  the
execution,  delivery  and/or  acceptance of the  Underwriting  Agreement and the
Custody  Agreement  have  been  duly  authorized  by all  action,  corporate  or
otherwise,  necessary by the  Underwriters  and the  Custodian;  (iii) the legal
capacity of all natural persons  executing the Power of Attorney;  (iv) that the
Underwriters   and  the  Custodian   have   obtained  all  necessary   consents,
authorizations,  approvals, permits or certificates (governmental and otherwise)
that  are  required  as a  condition  to  the  execution  and  delivery  of  the
Underwriting  Agreement  and  Custody  Agreement,   respectively,   and  to  the
consummation  of the  transactions  contemplated  thereby  other  than  consents
required   by  the   Commission;   and  (v)  the  truth  and   accuracy  of  the
representations  and  warranties  of the  Selling  Shareholders  and the Company
contained in the Underwriting Agreement.
<PAGE>
Montgomery Securities
_____________, 1997
Page 4



                  Based upon and  subject to the  foregoing,  and to the further
limitations and qualifications set forth below, we are of the opinion that:

                  1. The Company has been  incorporated  and is validly existing
as a corporation  in good standing under the laws of the state of Arizona and is
duly  qualified  to transact  business as a foreign  corporation  and is in good
standing under the laws of all other  jurisdictions where it owns or leases real
property,  maintains an office or otherwise transacts business, except where the
failure to be so qualified does not amount to a material liability or disability
to the Company and its subsidiaries, taken as a whole;

                  2. The Company has the corporate power and authority to own or
lease its properties  and conduct its business as described in the  Registration
Statement  and the  Prospectus,  and the  Company  has the  corporate  power and
authority  to enter  into the  Underwriting  Agreement  and to carry out all the
terms and provisions thereof to be carried out by it;

                  3. The  issued  shares of capital  stock of the  subsidiaries,
except as described in the  Registration  Statement and the Prospectus,  are, to
our knowledge owned beneficially by the Company, free and clear of any perfected
security interests or, to our knowledge,  any other security  interests,  liens,
encumbrances,  equities  or claims and no options,  warrants or other  rights to
purchase,  agreements or other  obligations  to issue or other rights to convert
any obligations  into any shares of capital stock or ownership  interests in any
such subsidiary are outstanding;

                  4. The Company has an authorized  capitalization  as set forth
in the Prospectus;  the Securities to be sold by the Selling  Shareholders  have
been duly authorized and validly issued,  and are fully paid and  nonassessable;
the  Securities  to be issued by the Company  have been duly  authorized  by all
necessary  corporate action of the Company and, when issued and delivered to and
paid for by the  Underwriters  pursuant to the Underwriting  Agreement,  will be
validly  issued,  fully  paid  and  nonassessable;   the  certificates  for  the
Securities are in due and proper form; the Securities  have been duly authorized
for  quotation  on the  Nasdaq  National  Market;  except  as  described  in the
Registration  Statement and the Prospectus,  no holders of outstanding shares of
capital  stock of the Company are  entitled as such to any  preemptive  or other
rights to subscribe for or purchase any of the Securities; and to our knowledge,
except for the 330,000  shares of the  Shareholders'  Securities,  no holders of
securities of the Company are entitled to have such securities  registered under
the  Registration  Statement  or, by reason  of the  filing of the  Registration
Statement,  have the right to request the Company to register  their  securities
under  the Act,  except  as  described  in the  Registration  Statement  and the
Prospectus or except as such rights have been waived;

                  5. The statements set forth under the heading  "Description of
Securities" in the Prospectus,  insofar as such statements  purport to summarize
certain  provisions of the capital stock of the Company,  are accurate summaries
and fairly and correctly in all material respects present the information called
for with respect to such matters.
<PAGE>
Montgomery Securities
_____________, 1997
Page 5



                  6. The execution, delivery and performance of the Underwriting
Agreement  have been duly  authorized by all necessary  corporate  action of the
Company, the Underwriting  Agreement has been duly executed and delivered by the
Company  and  the  Underwriting   Agreement  constitutes  a  valid  and  binding
obligation of the Company,  enforceable  against the Company in accordance  with
its terms  (subject  to the  effect of  bankruptcy  and  other  laws of  general
application  affecting  the  rights and  remedies  of  creditors  and to general
principles  of equity,  and we express  no  opinion  as to the  availability  of
equitable  remedies or as to the  enforceability  of the  provisions  of Section
___of the Underwriting Agreement);

                  7. Other than as  disclosed in the  Registration  Statement or
Prospectus,  in the course of our engagement to represent the Company and any of
its subsidiaries  professionally,  we have not become aware of any pending legal
or governmental proceedings to which the Company or any of its subsidiaries is a
party or to which any  property of any of them is subject  that,  if  determined
adversely to the Company or any subsidiary, would have a material adverse effect
on the Company and its  subsidiaries  taken as a whole, nor have we become aware
of a threat of any such proceedings by governmental  authorities or others,  nor
are we aware  of any  contracts  or  documents  of a  character  required  to be
described  in the  Registration  Statement or the  Prospectus  or to be filed as
exhibits  to the  Registration  Statement  that are not  described  and filed as
required  (except  that we  express  no  belief,  comment  or  opinion as to the
financial statements,  notes or schedules or other financial or statistical data
or  information  in the  Registration  Statement  or the  Prospectus),  and such
contracts and documents as are summarized in the  Registration  Statement or the
Prospectus are fairly summarized in all respects;

                  8. The  compliance  by the Company with the  provisions of the
Underwriting   Agreement  and  the  consummation  of  the  transactions  therein
contemplated   do  not  (A)  require  the  consent,   approval,   authorization,
registration or qualification of or with any governmental authority, except such
as have been obtained and such as may be required under state securities or blue
sky laws or applicable regulations of the NASD or (B) conflict with or result in
a  material  breach  or  violation  of any of the terms  and  provisions  of, or
constitute a default under, (1) any indenture, mortgage, deed of trust, lease or
other  agreement or instrument,  known to us, to which the Company or any of its
subsidiaries  is a party or by which the Company or any of its  subsidiaries  or
any of their  respective  properties  are bound,  (2) the charter  documents  or
by-laws of the  Company or any of its  subsidiaries,  (3) any  statute,  rule or
regulation  or (4)  any  judgment,  decree  or  order  of  any  court  or  other
governmental  authority  or any  arbitrator  known to us and  applicable  to the
Company or any of its subsidiaries;

                  9. Other than as  described in the  Registration  Statement or
the Prospectus, in the course of our engagement to represent the Company and any
of its subsidiaries professionally, we have not become aware that any subsidiary
of the Company is currently prohibited,  directly or indirectly, from paying any
dividends  to  the  Company,   from  making  any  other   distribution  on  such
subsidiary's  capital stock,  from repaying to the Company any loans or advances
to  such  subsidiary  from  the  Company,  or  from  transferring  any  of  such
subsidiary's  property or assets to the Company or any other  subsidiary  of the
Company;
<PAGE>
Montgomery Securities
_____________, 1997
Page 6




                  10. Other than as disclosed in the  Registration  Statement or
the Prospectus, in the course of our engagement to represent the Company and any
of its subsidiaries professionally, we have not become aware that the Company or
any of its  subsidiaries  are in default,  or that any event has occurred  which
with the giving of notice or the lapse of time or both would  constitute  such a
default,  with  respect to any  statute,  order,  rule,  regulation,  indenture,
mortgage,  deed of  trust,  note  agreement  or other  agreement  or  instrument
certified  by the Company to us as  material  to the Company  (and we advise the
Representatives  that we are not  aware  of any  other  material  agreements  or
instruments  to which the  Company or any of its  subsidiaries  is a party or by
which any of them is bound) and where such default  would expose the Company and
its subsidiaries, taken as a whole, to substantial monetary damages or penalties
or would  otherwise  have a  material  adverse  effect  on the  Company  and its
subsidiaries, taken as a whole;

                  11. The Registration  Statement has become effective under the
Act;  any  required  filing of the  Prospectus  and any  Preliminary  Prospectus
pursuant  to Rule  424(b) has been made in the manner and within the time period
required by Rule 424(b);  and no stop order suspending the  effectiveness of the
Registration Statement or any post-effective  amendment thereto has been issued,
and to our best knowledge no proceedings  for that purpose have been  instituted
or threatened or are contemplated by the Commission;

                  12. The registration  statement  originally filed with respect
to the Securities and each amendment  thereto and the Prospectus  (not including
the financial  statements,  notes,  schedules or other financial and statistical
data or information contained therein, as to which we express no opinion), as of
its respective  effective or issue date, as applicable,  on its face complied as
to form in all material respects with the applicable requirements of the Act and
the Exchange Act and the  respective  rules and  regulations  of the  Commission
thereunder;

                  13. To our knowledge, the Selling Shareholders have full power
and authority to enter into the Underwriting  Agreement,  the Custody Agreement,
and the  Power-of-Attorney  and to sell,  transfer,  and  deliver  the number of
shares of the  Shareholders'  Securities being sold by the Selling  Shareholders
pursuant to the  Underwriting  Agreement in the manner  provided  therein and to
perform  their  obligations  under the  Custody  Agreement;  the  execution  and
delivery  of  the  Underwriting  Agreement,   the  Custody  Agreement,  and  the
Power-of-Attorney  have  been duly  authorized  by all  necessary  action of the
Selling Shareholders; the Underwriting Agreement, the Custody Agreement, and the
Power-of-Attorney   have  been  duly  executed  and  delivered  by  the  Selling
Shareholders;  assuming  due  authorization,   execution  and  delivery  by  the
Custodian, the Custody Agreement and the Power-of-Attorney are the legal, valid,
binding and  enforceable  instruments of such Selling  Shareholders,  subject to
applicable  bankruptcy,  insolvency and similar laws affecting creditors' rights
generally and subject,  as to  enforceability,  to general  principles of equity
(regardless  of whether  enforcement  is sought in a proceeding  in equity or at
law) provided,  however,  that we express no opinion as to the enforceability of
the provisions of Section ___ of the Underwriting Agreement;
<PAGE>
Montgomery Securities
_____________, 1997
Page 7



                  14. The  delivery by the Selling  Shareholders  to the several
Underwriters  of  certificates  for the  number of  shares of the  Shareholders'
Securities  being sold  pursuant to the  Underwriting  Agreement by such Selling
Shareholders against payment therefor as provided therein,  will convey good and
marketable title to such securities to the several Underwriters,  free and clear
of all  security  interests,  liens,  encumbrances,  equities,  claims  or other
defects, provided that the Shareholders' Securities were acquired by the several
Underwriters  for value in good faith and without  notice (within the meaning of
Section 8-302 of the Uniform  Commercial  Code) of any such security  interests,
liens, encumbrances, equities, claims or other defects; and

                  15. To our knowledge, the sale of the Shareholders' Securities
to the  Underwriters by the Selling  Shareholders  pursuant to the  Underwriting
Agreement,  the compliance by the Selling Shareholders with the other provisions
of the Underwriting Agreement and the Custody Agreement, and the consummation by
the Selling  Shareholders of the other transactions  therein contemplated do not
(A) require the consent, approval, authorization,  registration or qualification
of or with any government authority,  except such as have been obtained and such
as may be required under state  securities or blue sky laws or (B) conflict with
or result in a breach or violation of any of the terms and provisions of (1) any
statute, rule or regulation or (2) any judgment, decree or order of any court or
arbitrator,  in each  case  known to us,  which  is  applicable  to the  Selling
Shareholders.

                  In  connection  with the  opinions  expressed  in  paragraph 1
hereof, we have assumed that the Company has paid all taxes, fines,  jeopardy or
fraud  assessments  and interest due from it and payable to the State of Arizona
and all states in which it is qualified to conduct business.

                  In connection with the opinions  regarding  existence and good
standing  expressed  in  paragraph  1 hereof,  we have relied  exclusively  upon
Certificate of Good Standing issued by the Arizona Corporation Commission listed
in (k) above.

                  In  connection  with  certain  of the  opinions  expressed  in
paragraph 11 hereof, we have relied exclusively on the SEC Memo.

                  In connection with the opinion  expressed in paragraphs 13, 14
and  15  we  have   conducted   no   investigation   independent   of  obtaining
representations  from  the  Selling  Shareholders  nor  any  special  review  of
statutes, orders, rules, and regulations. Our opinion in paragraph 4 is based on
a  certificate  from the  Company  that full and  sufficient  consideration  was
received  by the  Company  for the  Shareholders'  Securities  from the  Selling
Shareholders (or prior holders thereof),  which certificate we have no reason to
believe is incorrect.  For purposes of the opinion expressed in paragraphs 4 and
14 we have assumed  that the  certificates  representing  the  Securities  to be
purchased by the Underwriters  from the Selling  Shareholders have been properly
countersigned  and registered by authorized  officers of the Company's  transfer
agent and registrar.
<PAGE>
Montgomery Securities
_____________, 1997
Page 8



                  On the  basis of our  review  of  certain  corporate  records,
documents,  and proceedings (in addition to the documents  listed as (a) through
(q)  above),  our  discussions  with  representatives  of the  Company  and  our
participation in conferences  with officers of the Company,  accountants for the
Company and you and your  representatives,  at which conferences the contents of
the  Registration   Statement  and  the  Prospectus  and  related  matters  were
discussed,  but without independent check or verification by us of the accuracy,
completeness  or  fairness  of the  statements  contained  in  the  Registration
Statement and the Prospectus, nothing has come to our attention that leads us to
believe  that the  Registration  Statement,  as of the time it became  effective
under the Act, the  Prospectus or any amendment or  supplement  thereto,  on the
date it was filed pursuant to Rule 424(b) and the Registration Statement and the
Prospectus,  or any  amendment  or  supplement  thereto,  as of the date hereof,
contained an untrue  statement of a material fact or omitted to state a material
fact required to be stated therein or necessary to make the statements  therein,
in light of the circumstances under which they were made, not misleading (except
that  we  express  no view  as to  financial  statements,  schedules  and  other
financial information included therein).

                  We express no opinion with respect to any  provision of any of
the agreements  within the scope of this Opinion that states that they are to be
governed by the law of a particular jurisdiction.  However, the Supreme Court of
Arizona has consistently ruled that where it is not bound by a previous decision
or by legislative enactment,  it will follow the rules of the Restatement of the
Law, including,  without limitation, the Restatements of Conflict of Laws. Smith
v. Normart, 51 Ariz. 134, 75 P.2d 38 (1938); Western Coal & Min. Co. v. Hilvert,
63 Ariz. 171, 160 P.2d 331 (1945);  Burr v. Renewal  Guaranty  Corp.,  105 Ariz.
549, 468 P.2d 576 (1970);  Cardon v. Cotton Lane Holdings,  Inc., 1992 WL 236550
(Ariz.);  Taylor v.  Security  National  Bank,  20 Ariz.  App. 504, 514 P.2d 257
(1973); and In re Levine, 145 Ariz. 185, 700 P.2d 883 (Ariz. App. 1985). Section
187 of the Restatement  (Second) Conflict of Laws provides that the parties to a
contract  may  stipulate  their  choice of law to govern a contract and that the
laws of the state chosen will be applied unless (i) the particular  issue is one
that the  parties  could not have  resolved by an  explicit  provision  in their
agreement directed to that issue and (ii) either:

                  (a)      The chosen state has no substantial  relationship  to
                  the  parties  or  the   transaction  and  there  is  no  other
                  reasonable basis for the parties' choice; or

                  (b)      Application  of the law of the chosen  state would be
                  contrary  to a  fundamental  policy  of a  state  that  has  a
                  materially  greater  interest  than  the  chosen  state in the
                  determination of the particular issue and that, under the rule
                  of Section 188 of the Restatement  (Second)  Conflict of Laws,
                  would  be a  state  of  applicable  law in the  absence  of an
                  effective choice of law by the parties.

                  For purposes of this  Opinion,  the phrase  "knowledge"  shall
mean  the  conscious   awareness  of  information  by  any  Primary  Lawyer,  as
hereinafter  defined,  without undertaking any other  investigation  within this
Firm.  The term  "Primary  Lawyer"  means each lawyer in this Firm who has given
substantive  legal attention to representation of the Company in connection with
the Offering.
<PAGE>
                  In   addition,   we  have  made  no   independent   review  or
investigation  of, and we express no opinion as to the  applicability  or effect
of, any securities laws or blue sky laws of any state.

                  We are qualified to practice law in the State of Arizona,  and
we do not purport to be experts on, or to express  any opinion  concerning,  any
law other  than the  substantive  law of the State of  Arizona  and the  federal
securities laws.

                  This  Opinion  is based  solely  upon the law in effect on the
date hereof, and we undertake no obligation to revise or supplement this opinion
should  such law be  changed  by a  legislative  action,  judicial  decision  or
otherwise.

                  You may rely on this  Opinion for  purposes  of  engaging  the
transactions   contemplated  by  the  Underwriting  Agreement.  Our  opinion  is
furnished to you solely for your benefit and only with respect to the  Offering.
Accordingly, it may not be used, circulated, quoted, filed publicly, referred to
or relied upon by any other person or entity or for any other  purpose,  without
our prior written consent.

                                        Very truly yours,

                              ARTHER ANDERSEN LLP








                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent public  accountants,  we hereby consent to the use of our reports
and to all references to our firm included in or made part of this  Registration
Statement.



                                        Arther Andersen LLP

Phoenix, Arizona,
  May 23, 1997



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