ACTION PERFORMANCE COMPANIES INC
10-Q, 1997-05-15
MISC DURABLE GOODS
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q


             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended March 31, 1997

                         Commission File Number 0-21630

                       Action Performance Companies, Inc.
                       ----------------------------------
             (Exact name of registrant as specified in its charter)



                  Arizona                                 86-0704792
                  -------                                 ----------
       (State or other jurisdiction of         (IRS Employer Identification No.)
        incorporation or organization)



                        2401 W. 1st St., Tempe, AZ 85281
                        --------------------------------
                    (Address of Principal Executive Offices)

                                 (602) 894-0100
                                 --------------
              (Registrant's telephone number, including area code)




Indicate by check whether the registrant  (1) has filed all reports  required to
be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

Yes  xx     No
    ----  

                      APPLICABLE ONLY TO CORPORATE ISSUERS

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest  practicable  date:  13,713,485  shares of common
stock (as of May 12, 1997).
<PAGE>
PART I, ITEM 1     FINANCIAL STATEMENTS


                       ACTION PERFORMANCE COMPANIES, INC.
                           CONSOLIDATED BALANCE SHEETS
                   As of March 31, 1997 and September 30, 1996
<TABLE>
<CAPTION>

                                                                March 31,                September 30,
                                                                  1997                       1996
                                                              -----------                -------------
                                                              (Unaudited)
<S>                                                           <C>                        <C>        
                                     ASSETS
                                     ------
CURRENT ASSETS:
  Cash..................................................      $ 2,978,623                $ 4,983,382
  Accounts receivable, net of allowance for doubtful
    accounts of $895,140 and $256,324, respectively.....       11,965,253                  7,496,988
  Inventories...........................................       13,810,128                  5,833,812
  Deferred income taxes.................................        1,031,619                  1,031,619
  Prepaid royalties.....................................        3,886,237                  2,295,505
  Prepaid expenses and other assets.....................          784,773                    739,723
                                                              -----------                -----------

    Total current assets................................       34,456,633                 22,381,029

PROPERTY AND EQUIPMENT, at cost less accumulated
  depreciation of $4,783,858 and $3,362,939, respectively      12,451,260                  8,188,441

GOODWILL, net of accumulated amortization of $504,405 and
  $9,519, respectively..................................       33,310,042                     56,370

NOTES RECEIVABLE AND OTHER ASSETS.......................        1,301,021                  1,022,794
                                                              -----------                -----------

                                                              $81,518,956                 $31,648,634
                                                              ===========                 ===========

                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------
CURRENT LIABILITIES:
  Accounts payable......................................      $ 6,489,336                $ 2,188,343
  Accrued royalties.....................................        2,942,881                  1,180,038
  Line of credit........................................        4,500,000                       -
  Income taxes payable..................................          243,052                    521,547
  Accrued expenses and other............................        1,078,708                    397,529
                                                              -----------                -----------

    Total current liabilities...........................       15,253,977                  4,287,457

LONG TERM DEBT:
  Notes payable.........................................       21,398,183                       -
  Other long term debt..................................          906,516                    364,725
                                                              -----------                -----------

    Total long term debt................................       22,304,699                    364,725

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
Preferred stock, no par value, 5,000,000 shares
  authorized, no shares issued and outstanding..........             -                          -
Common stock, $.01 par value, 25,000,000 shares
  authorized; 13,713,485 and 12,609,769 shares,
    respectively, issued and outstanding................          137,135                    126,098
  Additional paid-in capital............................       31,938,922                 18,991,296
  Retained earnings.....................................       11,884,223                  7,879,058
                                                              -----------                -----------
    Total shareholders' equity..........................       43,960,280                 26,996,452
                                                              -----------                -----------

                                                              $81,518,956                $31,648,634
                                                              ===========                ===========
</TABLE>
The accompanying notes are an integral part of these consolidated balance sheets
                                       2
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.

                      CONSOLIDATED STATEMENTS OF OPERATIONS

        For the Six and Three Month Periods Ended March 31, 1997 and 1996
                                   (Unaudited)

<TABLE>
<CAPTION>
                                            Six Months Ended          Three Months Ended
                                                March 31                    March 31
                                       ------------------------  -------------------------
                                          1997          1996         1997         1996
                                       ----------    ----------   ----------   -----------
<S>                                   <C>           <C>          <C>           <C>        
Sales:
   Collectibles.....................  $23,521,573   $17,046,904  $13,650,006   $ 9,349,603
   Apparel and souvenirs............   18,333,520       725,328   13,121,088       416,393
   Promotional .....................    1,354,826          -       1,304,666          -
   Other............................      267,759          -         226,716          -
                                      -----------   -----------  -----------   -----------
      Net sales.....................   43,477,678    17,772,232   28,302,476     9,765,996

Cost of sales.......................   26,301,654    10,583,762   17,521,215     5,818,946
                                      -----------   -----------  -----------   -----------
Gross profit........................   17,176,024     7,188,470   10,781,261     3,947,050

Selling, general and
  administrative expenses...........    9,750,462     3,966,700    6,198,741     2,094,966
                                      -----------   -----------  -----------   -----------

Income from operations..............    7,425,562     3,221,770    4,582,520     1,852,084

Other income (expense):
  Interest income and other, net....      166,154       188,424       94,237        86,715
  Interest expense..................     (916,441)      (47,407)    (615,035)      (38,970)
                                      -----------   -----------  -----------   -----------
    Total other income (expense)....     (750,287)      141,017     (520,798)       47,745
                                      -----------   -----------  -----------   -----------

Income before provision for
  income taxes......................    6,675,275     3,362,787    4,061,722     1,899,829

Provision for income taxes..........    2,670,110     1,345,115    1,624,690       759,932
                                      -----------   -----------  -----------   -----------

NET INCOME..........................  $ 4,005,165   $ 2,017,672  $ 2,437,032   $ 1,139,897
                                      ===========   ===========  ===========   ===========

NET INCOME PER COMMON SHARE:
  Primary........................... $       0.29   $      0.16  $      0.17   $      0.09
                                     ============   ===========  ===========   ===========
  Fully Diluted .................... $       0.29   $      0.16  $      0.17   $      0.09
                                     ============   ===========  ===========   ===========

WEIGHTED AVERAGE SHARES OUTSTANDING:
  Primary...........................   13,786,339    12,861,232   14,129,020    12,913,288
                                     ============  ============  ===========   ===========
  Fully Diluted ....................   13,799,126    12,948,412   14,129,067    12,983,544
                                     ============  ============  ===========   ===========
</TABLE>
                   The accompanying notes are an integral part
                   of these consolidated financial statements.
                                       3
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.

                 CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

                     For the Six Months Ended March 31, 1997

                                   (Unaudited)
<TABLE>
<CAPTION>
                                            Common Stock
                                            ------------             Additional
                                       Shares                         Paid-In          Retained
                                       Issued         Amount          Capital          Earnings           Total
                                       ------         ------          -------          --------           -----

<S>                                  <C>             <C>            <C>               <C>              <C>        
BALANCE, September 30, 1996          12,609,769      $126,098       $18,991,296       $ 7,879,058      $26,996,452
                                     ----------      --------       -----------       -----------      -----------


Common stock issued upon
 exercise of options............       169,998          1,700           745,035              -             746,735

Common stock issued upon
 purchase of business...........       746,218          7,462         9,604,636              -           9,612,098

Issuance Of Common Stock .......       187,500          1,875         2,597,955              -           2,599,830

Net Income......................          -              -                 -            4,005,165        4,005,165
                                    ----------       --------       -----------        ----------      -----------

BALANCE, March 31, 1997             13,713,485       $137,135       $31,938,922       $11,884,223      $43,960,280
                                    ==========       ========       ===========       ===========      ===========
</TABLE>
                   The accompanying notes are an integral part
                   of these consolidated financial statements.
                                       4
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                For the Six Months Ended March 31, 1997 and 1996
                                   (Unaudited)


                                                     1997             1996
                                                 ------------      -----------

Cash Flows from Operating Activities:
Net Income ................................      $ 4,005,165       $ 2,017,672
  Adjustments to reconcile net income to
   net cash provided by (used in) operating
   activities:
   Depreciation and amortization ..........        1,915,805           714,760
   Change in assets and liabilities:
     Accounts receivable ..................        1,153,522        (1,213,978)
     Inventories ..........................       (2,794,169)       (1,295,244)
     Prepaid royalties ....................       (1,590,732)       (1,205,751)
     Prepaid expenses and other assets ....         (171,366)         (363,550)
     Accounts payable .....................         (736,421)          321,928
     Income taxes payable .................         (278,495)         (872,228)
     Accrued royalties and other ..........          981,956             4,868
                                                 -----------       -----------
      Net cash provided by (used in)
       operating activities ...............        2,485,265        (1,891,523)

Cash Flows from Investing Activities:
  Acquisition of property and equipment ...       (3,635,416)       (2,377,549)
  Proceeds from sale of equipment .........          110,781              --
  Cash acquired in purchase of business ...        1,140,363              --
                                                 -----------       -----------
    Net cash used in investing activities .       (2,384,272)       (2,377,549)

Cash Flows from Financing Activities:
  Borrowings on line of credit ............        4,378,583         3,235,599
  Payments on line of credit ..............       (5,278,583)       (3,235,599)
  Proceeds from issuance of common stock ..        3,346,565           867,513
  Payments on notes payable ...............       (4,419,984)             --
  Principal payments on capital lease
   obligation and other ...................         (132,333)          (48,828)
                                                 -----------       -----------
    Net cash provided by (used in)
     financing activities .................       (2,105,752)          818,685
                                                 -----------       -----------

  Decrease in Cash ........................       (2,004,759)       (3,450,387)
  Cash, Beginning of Period ...............        4,983,382         6,759,984
                                                 -----------       -----------
  Cash, End of Period .....................      $ 2,978,623       $ 3,309,597
                                                 ===========       ===========

                   The accompanying notes are an integral part
                   of these consolidated financial statements
                                       5
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 MARCH 31, 1997


(1)      INTERIM FINANCIAL REPORTING

The  accompanying   unaudited   Consolidated  Financial  Statements  for  Action
Performance Companies, Inc. (the "Company")have been prepared in accordance with
generally accepted accounting  principles for interim financial  information and
the  instructions  to  Form  10-Q.  Accordingly,  they  do not  include  all the
information and footnotes required by generally accepted  accounting  principles
for complete financial statements. In the opinion of management, all adjustments
(which include only normal  recurring  adjustments)  necessary to present fairly
the financial  position,  results of  operations  and cash flows for the periods
presented  have been made.  The results of operations  for the six-month  period
ended March 31, 1997 are not  necessarily  indicative of the  operating  results
that may be expected  for the entire year ending  September  30,  1997.  Certain
prior  period  amounts have been  reclassified  to conform to the March 31, 1997
presentation.  These financial statements should be read in conjunction with the
Company's Form 10-KSB for the fiscal year ended September 30, 1996.

(2)      INVENTORIES

Inventories are stated at lower of cost (first-in,  first-out method) or market,
and consist of the following at March 31, 1997:

         Raw materials.............................. $ 1,902,282
         Finished goods.............................  11,907,846
                                                     -----------
                                                     $13,810,128
                                                     ===========

(3)      PROPERTY AND EQUIPMENT

Property  and  equipment  are  recorded  at  cost  and  depreciated   using  the
straight-line  method over the estimated useful lives of the respective  assets,
which range from three to ten years.

Property and equipment consist of the following at March 31, 1997:

         Tooling and molds.......................... $11,167,958
         Furniture, fixtures and equipment..........   3,331,961
         Autos and trucks...........................   1,908,301
         Leasehold improvements.....................     826,898
                                                     -----------
                                                      17,235,118
         Less - accumulated depreciation............   4,783,858
                                                     -----------
                                                     $12,451,260
                                                     ===========

The cost of renewals and betterments that materially  extend the useful lives of
assets or increase their productivity are capitalized.

(4)      NET INCOME PER COMMON SHARE

Net income per common share is computed based on the weighted  average number of
common shares and common share equivalents  outstanding using the treasury stock
method,  except when common share equivalents have an antidilutive  effect.  All
share amounts and per share data have been  restated to reflect the  two-for-one
stock split effected as a stock dividend on May 28, 1996.

(5)      SUPPLEMENTAL CASH FLOW INFORMATION

Cash  payments  during the six months  ended  March 31,  1997 and 1996  included
interest of $427,629 and $42,758,  respectively,  and income taxes of $2,981,000
and $2,270,000, respectively.
                                       6
<PAGE>
In November  1996,  the Company  purchased  substantially  all of the assets and
assumed  certain   liabilities  of  Sports  Image,  Inc.  ("Sports  Image")  for
approximately  $30,000,000,  consisting  of a  $24,000,000  promissory  note due
January 2, 1997 and 403,361 shares of the Company's  common stock. On January 8,
1997, the Company acquired the business and  substantially all of the assets and
assumed  specified  liabilities  of Motorsport  Traditions  Limited  Partnership
("MTL")  and  acquired  all  of  the  capital  stock  of  Creative  Marketing  &
Promotions,  Inc. ("CMP" and,  together with MTL,  "Motorsport  Traditions") for
approximately  $13,000,000.  The  consideration  paid for Motorsport  Traditions
consisted of (i) cash in the amount of $5,400,000; (ii) a promissory note in the
principal  amount of  $1,600,000  issued  by a wholly  owned  subsidiary  of the
Company; and (iii) an aggregate of 342,857 shares of the Company's Common Stock.
Non-cash financing, investing, and operating activities for the six months ended
March 31, 1997 include (i) a $9,612,098  increase to common stock issued for the
acquisitions;  (ii) a $38,391,771  increase of debt and liabilities  incurred or
assumed in the acquisitions;  and (iii) a $13,114,948 increase of assets, net of
cash acquired in the acquisitions.

Investing  activities for the six-month period ended March 31, 1997 included the
sale of  approximately  $556,000 in equipment for cash proceeds of approximately
$111,000 and notes receivable of approximately $445,000.

(6)      INCOME TAXES

Income taxes for the  six-month  period ended March 31, 1997 were  calculated by
applying  the  estimated  effective  tax rate for the fiscal  year to the income
before taxes.

(7)      BUSINESS COMBINATIONS

In November  1996,  the Company  purchased  substantially  all of the assets and
assumed   certain   liabilities   of  Sports  Image.   The  purchase  price  was
approximately  $30,000,000,  consisting  of a  $24,000,000  promissory  note due
January 2, 1997 and 403,361 shares of the Company's  Common Stock. On January 2,
1997, the Company repaid the $24,000,000  promissory note with the proceeds from
the issuance of senior notes and a portion of the borrowings under the Company's
new credit facility. See Note 8. Sports Image sells and distributes a variety of
licensed motorsports products through wholesale distributor networks,  corporate
sponsors, and mobile trackside stores. Terms of this acquisition were determined
by  arms-length   negotiations  between  representatives  of  Sports  Image  and
representatives  of the Company.  In fiscal 1996, the Company derived 16% of its
net sales from Sports Image, a distributor of the Company's die-cast collectible
products.  Sports  Image  had sales of  approximately  $41,800,000  of  apparel,
die-cast replicas, souvenirs, and other motorsports consumer products during the
period  from  January  1, 1996 to  November  7, 1996  (which  includes  sales of
die-cast  collectibles  purchased  from  the  Company  at an  aggregate  cost of
approximately $5,800,000). This transaction was accounted for as a purchase.

On January 8, 1997, the Company acquired the business and  substantially  all of
the assets and assumed specified  liabilities of Motorsport Traditions from 1995
Nascar  Winston Cup  Champion  driver Jeff Gordon,  Kenneth R.  Barbee,  certain
entities controlled by Mr. Barbee, and certain other persons. The effective date
of the  acquisition  of Motorsport  Traditions is January 1, 1997.  The purchase
price paid by the Company for Motorsport Traditions consisted of (i) cash in the
amount  of  $5,400,000;  (ii) a  promissory  note  in the  principal  amount  of
$1,600,000  issued by a wholly owned  subsidiary  of the  Company;  and (iii) an
aggregate of 342,857 shares of the Company's  Common Stock.  The promissory note
bears  interest at 4% per annum,  matures on  December  31,  1998,  and has been
guaranteed by the Company. The terms of the acquisition, including the valuation
of the assets,  liabilities,  and capital  stock  acquired by the Company,  were
determined by arms-length  negotiations  between  representatives of the sellers
and representatives of the Company.  Motorsport Traditions sells and distributes
licensed  motorsports  products through a network of wholesale  distributors and
mobile  trackside  stores.  Prior  to the  acquisitions,  MTL and  CMP  together
generated  approximately  $33,000,000  in annual  revenues  from  their  design,
manufacturing,  and sales and  distribution  activities.  This  transaction  was
accounted for as a purchase.

Unaudited pro forma income statement data

The  following  unaudited pro forma  combined  financial  information  of Action
Performance Companies, Inc. for the six-month period ended March 31, 1997, gives
effect to the acquisitions of Sports Image and Motorsport 
                                       7
<PAGE>
Traditions, as if they had occurred on October 1, 1996 using the purchase method
of  accounting  for business  combinations.  The  unaudited  pro forma  combined
financial  information  presented  herein does not purport to represent what the
Company's  actual results of operations  would have been had the acquisitions of
Sports Image and Motorsport  Traditions  occurred on that date or to project the
Company's results of operations for any future period.

                                             Six Months Ended
                                              March 31, 1997
                                              --------------
                                                (Unaudited)

         Net Sales                              $54,948,000

         Operating Income                         7,469,000

         Net Income                               3,651,000

         Net Income Per Common Share                  $0.26


(8)      FINANCING ACTIVITIES

Credit Facility

On January 2, 1997, the Company entered into a $16,000,000  credit facility (the
"Credit Facility") with First Union National Bank of North Carolina.  The Credit
Facility  consists of a revolving line of credit for up to  $10,000,000  through
September 30, 1997,  and up to $6,000,000  from  September 30, 1997 to March 31,
1998  (the  "Line  of  Credit")  and  a  $6,000,000  letter  of  credit/bankers'
acceptances  facility (the "Letter of Credit/BA  Facility").  The Line of Credit
bears  interest,  at the  Company's  option,  at a rate  equal to either (i) the
greater  of (a) the  bank's  publicly  announced  prime  rate or (b) a  weighted
average  Federal  Funds  rate plus 0.5%,  or (ii)  LIBOR plus 1.9%.  The Line of
Credit is  guaranteed  by Sports Image and  Motorsport  Traditions.  The Company
utilized $4,000,000 of the Line of Credit to provide part of the cash portion of
the purchase price for Motorsport Traditions and an additional $4,000,000 of the
Line of Credit to repay a portion of the  $24,000,000  promissory note issued in
connection  with the  acquisition  of Sports  Image.  The  Letter  of  Credit/BA
facility is available for  issuances of letters of credit and eligible  bankers'
acceptances  in an aggregate  amount up to  $6,000,000  to enable the Company to
finance  purchases of products from its overseas  vendors.  The Credit  Facility
will mature on March 31, 1998. The Credit Facility  contains certain  provisions
that,  among other  things,  will  require  the  Company to comply with  certain
financial  ratios and net worth  requirements  and will limit the ability of the
Company and its subsidiaries to incur additional  indebtedness or to sell assets
or engage in certain mergers or consolidations.

Sale of Senior Notes

On January 2, 1997,  the Company  issued an aggregate of  $20,000,000  principal
amount of senior notes (the "Senior  Notes") to three insurance  companies.  The
Senior  Notes  bear  interest  at the  rate of  8.05%  per  annum,  provide  for
semi-annual  payments of accrued  interest,  and will mature on January 2, 1999.
The  Company  may not prepay the Senior  Notes  prior to  maturity,  but will be
required  to offer to redeem  the  Senior  Notes in the  event of a  "Change  of
Control"  of the  Company,  as  defined in the Senior  Notes.  The Senior  Notes
contain certain provisions that, among other things, will require the Company to
comply with certain  financial ratios and net worth  requirements and will limit
the ability of the Company and its subsidiaries to incur additional indebtedness
or to sell  assets or engage in certain  mergers or  consolidations.  The Senior
Notes are  guaranteed  by Sports Image and  Motorsport  Traditions.  The Company
utilized  the  proceeds  from the  Senior  Notes to repay the  remainder  of the
promissory note issued in connection with the acquisition of Sports Image.

(9) COMMITMENTS AND CONTINGENCIES

The Company is subject to certain asserted and unasserted claims  encountered in
the normal course of business.  In the opinion of management,  the resolution of
these matters will not have a material adverse effect on the Company's financial
position or result of operations. 
                                       8
<PAGE>
ITEM 2          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS AND
                RESULTS OF OPERATIONS


Overview

   The Company  designs and markets  licensed  motorsports  products,  including
die-cast scaled replicas of motorsports  vehicles,  apparel, and souvenirs.  The
Company also  develops  promotional  programs for sponsors of  motorsports  that
feature the Company's  die-cast  replicas or other  products and are intended to
increase brand awareness of the products or services of the corporate  sponsors.
In addition, the Company represents popular race car drivers in a broad range of
licensing and other revenue-producing opportunities, including product licenses,
corporate  sponsorships,  endorsement contracts,  and speaking engagements.  The
Company's  motorsports  collectibles  and consumer  products are manufactured by
third parties, generally utilizing the Company's designs, tools, and dies. 

   The  Company  was  incorporated  in Arizona  in May 1992 and began  marketing
die-cast collectibles in July 1992. In August 1994, the Company acquired certain
assets  and  liabilities  of Fan  Fueler,  Inc.  and  began  marketing  licensed
motorsports  consumer  products.  During fiscal 1994, the Company also conducted
the  business of staging  M-Car(TM)  Grand Prix Races for  charitable  and other
organizations,   in   which   participating   sponsors   purchased   specialized
gas-powered,  one-third  scale racing  vehicles  from the Company.  In September
1994,  the  Company  sold the assets and  liabilities  related to its  M-Car(TM)
operations and  discontinued  its M-Car(TM) Grand Prix Race  operations.  During
fiscal 1994 and the first two quarters of fiscal 1995, the Company  designed and
marketed pedal, electric, and gas-powered mini vehicles,  primarily as specialty
promotional  items.  The  Company  sold the assets  related to its mini  vehicle
operations in March 1995.

   In November 1996, the Company  acquired  Sports Image and in January 1997 the
Company  acquired  Motorsport  Traditions,  both of which market and  distribute
licensed   motorsports  apparel  and  other  souvenir  items.   Following  these
acquisitions,  the Company took a number of actions  intended to  integrate  the
operations of the acquired companies with the Company's existing  operations and
to reduce overall selling,  general, and administrative expenses associated with
the acquired  entities.  These actions included  consolidating the operations of
Motorsport  Traditions with Sports Image's  existing  operations and facility in
Charlotte,  North Carolina;  reducing the total number of employees in Charlotte
from  201  in  January  1997  to 120 as of May 15,  1997;  and  integrating  the
management  information systems of the acquired companies.  The Company believes
that these  efforts will have a meaningful  impact on the  Company's  results of
operations beginning in the third quarter of fiscal 1997.

   In addition to the anticipated cost savings described above, the Company also
believes that the acquisitions of Sports Image and Motorsport Traditions provide
the potential for enhanced  revenue  opportunities  as a result of the synergies
created by expanded product offerings and additional  distribution channels. For
example,  the  Company  intends to  develop  new lines of  licensed  motorsports
apparel and souvenirs for exclusive  sales  through its  collectors'  club.  The
Company also believes that Sports Image and Motorsport  Traditions  will provide
opportunities  for additional  sales growth of the Company's  die-cast  products
through trackside sales, promotional programs, and fan clubs.

   Prior to the  acquisitions  of Sports Image and  Motorsport  Traditions,  the
Company's revenue consisted primarily of sales of die-cast  collectibles,  while
the revenue of Sports Image and  Motorsport  Traditions  consisted  primarily of
sales of licensed  motorsports apparel and souvenirs.  The Company believes that
the increased sales of licensed apparel and souvenirs following the acquisitions
of Sports Image and  Motorsport  Traditions  will result in lower  overall gross
margins  as a result of lower  gross  margins  generally  associated  with these
acquired product lines. The Company believes,  however, that the effect of these
lower gross margins will be mitigated at least to some extent by cost reductions
and  other  operational  efficiencies  associated  with the  combination  of the
acquired  entities.  The Company also  believes  that gross and net margins will
increase in the future as a result of the license  agreement with Hasbro,  which
provides  the Company with the  opportunity  to  recognize  significant  license
royalties without any significant related cost of sales and without committing
                                       9
<PAGE>
substantial capital for manufacturing and marketing activities. In addition, the
Company believes that its new license arrangement with NASCAR will enhance sales
of its  existing  products  as well as  provide  a number of  opportunities  for
developing new corporate promotional programs and one or more new fan clubs.

   The  Company's  cost of sales  consists  primarily  of the  cost of  products
procured from  third-party  manufacturers,  royalty  payments to licensors,  and
depreciation of tooling and dies.  Significant  factors  affecting the Company's
cost of sales as a percentage of net sales include (i) the overall percentage of
net sales represented by sales of die-cast collectible products, which typically
carry  higher  gross  margins  than  the  Company's  other  products,  (ii)  the
percentage  of sales  of  die-cast  collectible  products  represented  by sales
through the  collectors'  club,  which typically carry higher gross margins than
sales of such products through wholesale  distributors,  and (iii) the effect of
amortizing the fixed cost components of cost of sales, primarily depreciation of
tooling  and dies,  over  varying  levels of net sales.  Selling,  general,  and
administrative  expenses include general corporate  expenses as well as goodwill
amortization.  The Company recorded  goodwill of approximately  $33.7 million in
connection with the acquisition of Sports Image and Motorsport  Traditions.  The
goodwill is being  amortized at the rate of $1.4 million per year over 25 years.
As described above,  the Company  anticipates that it will achieve a significant
reduction in selling,  general,  and administrative  expenses as a percentage of
sales as a result of the cost-reduction efforts taken following the acquisitions
of Sports Image and Motorsport Traditions.

Results of Operations

         The  following  table  sets  forth,  for  the  periods  indicated,  the
percentage of total revenue represented by certain expense and revenue items.

<TABLE>
<CAPTION>
                                          Six Months Ended       Three Months Ended
                                              March 31,               March 31,
                                          ------------------     -------------------
                                           1997        1996       1997         1996
                                           ----        ----       ----         ----
<S>                                       <C>         <C>        <C>          <C>
Sales:
        Collectibles ..................    54.1%       95.9%      48.2%        95.7%
        Apparel and souvenirs .........    42.2%        4.1%      46.4%         4.3%
        Promotional ...................     3.1%        0.0%       4.6%         0.0%
        Other .........................     0.6%        0.0%        .8%         0.0%
                                          ------      ------     ------       ------
          Net sales ...................   100.0%      100.0%     100.0%       100.0%
Cost of sales .........................    60.5%       59.6%      61.9%        59.6%
                                          ------      ------     ------       ------
Gross Profit ..........................    39.5%       40.4%      38.1%        40.4%
Selling, general and administrative 
 expenses .............................    22.4%       22.3%      21.9%        21.5%
                                          ------      ------     ------       ------
Income from operations ................    17.1%       18.1%      16.2%        18.9%
Interest income (expense) and other,net    (1.7%)       0.8%      (1.8%)         .5%
                                          ------      ------     ------       ------
Income before benefit from
 (provision for) income taxes .........    15.4%       18.9%      14.4%        19.4%
Benefit from (provision for)
          income taxes ................    (6.2%)      (7.5%)     (5.8%)       (7.7%)
                                          ------      ------     ------       ------
Net income ............................     9.2%       11.4%       8.6%        11.7%

</TABLE>

Three  Months  Ended March 31, 1997  Compared  with Three Months Ended March 31,
1996

         Net sales increased  189.8% to $28.3 million for the three months ended
March 31, 1997 from $9.8 million for the three months ended March 31, 1996.  The
Company  attributes the improvement in sales during the second quarter of fiscal
1997  primarily  to  (i)  additional  revenue  streams  from  Sports  Image  and
Motorsport  Traditions,  which were acquired by the Company during the first and
second quarters of fiscal 1997,  respectively;  (ii) the continued  expansion of
the die-cast  collectible  market and the Company's  ability to produce and sell
increased quantities of collectibles;  and (iii) an increase in collectors' club
membership.  The  number of  members  in the  collectors'  club  increased  from
approximately  56,000 members to approximately  86,000 members at March 31, 1996
and March 31, 1997, respectively.

         Gross  profit  increased  to $10.8  million for the three  months ended
March 31,  1997,  from $3.9  million for the three  months ended March 31, 1996,
representing 38.1% and 40.4% of net sales,  respectively.  The decrease in gross
profit percentage for the three-month  period ended March 31, 1997 resulted from
the increased  sales of apparel and  souvenirs,  which  typically  provide lower
margins  than sales of the  Company's  collectible  products.  The  decrease was
partially  offset by improved  gross  margins  related to sales of the Company's
die-cast collectibles. 
                                       10
<PAGE>
   Selling, general and adminstrative expenses increased to $6.2 million for the
three-month  period ended March 31, 1997 from $2.1 million for the  three months
ended March 31, 1996,  representing 21.9% and 21.5% of net sales,  respectively.
The increase in such expenses resulted primarily from (i) the operating expenses
of Sports Image and  Motorsport  Traditions,  which the Company  acquired in the
first and second  quarters of fiscal 1997;  (ii)  increased  sales and marketing
expenditures,  particularly  increased advertising consistent with the Company's
strategy to increase  collectors'  club  memberships and distributor  sales; and
(iii) an  increase of $340,000  in  goodwill  amortization  associated  with the
acquisition of Sports Image and Motorsport Traditions.

   The change in  interest  income  (expense)  and  other,  net,  was  primarily
attributable  to an  increase in  interest  expense of $576,000  related to debt
incurred in  connection  with the  acquisitions  of Sports Image and  Motorsport
Traditions.

Six Months Ended March 31, 1997 Compared with Six Months Ended March 31, 1996

   Net sales  increased  144.4% to $43.5  million for the six months ended March
31, 1997 from $17.8 million for the six months ended March 31, 1996. The Company
attributes  the  improvement in sales during the first six months of fiscal 1997
primarily to (i)  additional  revenue  streams from Sports Image and  Motorsport
Traditions,  which  were  acquired  by the  Company  during the first and second
quarters of fiscal  1997,  respectively;  (ii) the  continued  expansion  of the
die-cast  collectible  market and the  Company's  ability  to  produce  and sell
increased quantities of collectibles;  and (iii) an increase in collectors' club
membership.  The  number of  members  in the  collectors'  club  increased  from
approximately  56,000 members to approximately  86,000 members at March 31, 1996
and March 31, 1997, respectively.

   Gross profit  increased  to $17.2  million for the six months ended March 31,
1997 from $7.2  million for the six months  ended March 31,  1996,  representing
39.5% and 40.5% of net sales, respectively.  The decrease in the gross profit as
a percentage of net sales for the six-month period ended March 31, 1997 resulted
from increased  sales of apparel and souvenirs,  which  typically  provide lower
margins  than sales of the  Company's  collectible  products.  The  decrease was
partially  offset by improved  gross  margins  related to sales of the Company's
die-cast collectibles.

   Selling, general and adminstrative expenses increased to $9.8 million for the
six-month period ended March 31, 1997 from $4.0 million for the six-months ended
March 31, 1996,  representing  22.4% and 22.3% of net sales,  respectively.  The
increase in such expenses resulted  primarily from (i) the operating expenses of
Sports Image and Motorsport Traditions,  which the Company acquired in the first
and  second  quarters  of  fiscal  1997;  (ii)  increased  sales  and  marketing
expenditures,  particularly  increased advertising consistent with the Company's
strategy to increase  collectors'  club  memberships and distributor  sales; and
(iii) an  increase of $493,000  in  goodwill  amortization  associated  with the
acquisition of Sports Image and Motorsport Traditions.

   The change in  interest  income  (expense)  and  other,  net,  was  primarily
attributable  to an  increase in  interest  expense of $869,000  related to debt
incurred in  connection  with the  acquisitions  of Sports Image and  Motorsport
Traditions.

Pro Forma Results of Operations

        The Company had pro forma net income for the six months  ended March 31,
1997 of $3.7  million,  or $0.26 per share,  compared  with actual net income of
$4.0 million,  or $0.29 per share. The difference in earnings per share on a pro
forma basis for the six months ended March 31, 1997 is primarily attributable to
lower gross margins as a result of the  liquidation  of inventory  following the
end of the 1996  racing  season by the  acquired  entities  prior to the date of
acquisition.  The  Company  intends to improve  the  management  and  control of
inventories  of the acquired  companies in order to reduce the need for seasonal
adjustments to inventory. The pro forma results of operations for the six months
ended  March 31, 1997  reflect the  amortization  of goodwill  arising  from the
acquisitions  of Sports Image and Motorsport  Traditions and include  additional
interest expense  associated with the financing of these  acquisitions.  The pro
forma results do not account for efficiencies  gained upon the  consolidation of
operations,  including the elimination of duplicative functions and reduction of
salaries expense and other related costs.

Seasonality

   Because the auto racing season is concentrated between the months of February
and November, the second and third calendar quarters of each year (the Company's
third and fourth fiscal quarters) generally are characterized by higher sales of
motorsports products.  The Company believes,  however, that holiday sales of its
products are increasing,  which has the effect of reducing seasonal fluctuations
in its sales. 

Liquidity and Capital Resources

        The Company's  working  capital  position  increased to $19.2 million at
March 31, 1997 from $18.1  million at September  30, 1996.  The increase of $1.1
million is primarily  attributable  to the Company's  results of operations  and
working  capital  acquired  from the  purchase of Sports  Image and  Motorsports
Tradition by the Company.

        Capital  expenditures  for the six months  ended March 31, 1997  totaled
approximately $3.6 million, of which approximately $3.0 million was utilized for
the Company's continued investment in tooling.
                                       11
<PAGE>
        On January 16, 1997,  the Company sold an aggregate of 187,500 shares of
Common Stock to Hasbro,  Inc. at a price of $14.50 per share,  with net proceeds
to the Company of  approximately  $2.6 million.  The Company has agreed that, in
the event that  Hasbro  sells such shares at a price lower than $14.50 per share
during the one-year  period ending on April 16, 1998, the Company will reimburse
Hasbro for the amount of such loss, plus interest.

        During the six months ended March 31, 1997,  the Company  issued 169,998
shares of Common Stock upon the exercise of employee stock options, resulting in
total proceeds to the Company of approximately $747,000.

        In November 1996, the Company purchased  substantially all of the assets
and assumed  certain  liabilities  of Sports Image,  Inc. The purchase price was
approximately  $30.0 million,  consisting of a $24.0 million promissory note due
January 2, 1997 and 403,361 shares of the Company's  Common Stock. On January 2,
1997, the Company repaid the promissory note with the proceeds from the issuance
of senior  notes and a  portion  of the  borrowings  under the  credit  facility
described  below.  The terms of this  acquisition were determined by arms-length
negotiations between  representatives of Sports Image and representatives of the
Company. In fiscal 1996, the Company derived  approximately 16% of its net sales
from Sports Image, a distributor of the Company's die-cast collectible products.

         In January 1997, the Company acquired  substantially  all of the assets
and assumed certain liabilities of Motorsport Traditions Limited Partnership and
acquired all of the capital stock of Creative  Marketing & Promotions,  Inc. for
approximately $13.0 million, consisting of cash in the amount of $5.4 million, a
promissory  note in the principal  amount of $1.6  million,  and an aggregate of
342,857 shares of the Company's Common Stock. The terms of the acquisitions were
determined by arms-length  negotiations  between  representatives of the sellers
and representatives of the Company.

         On January 2, 1997,  the Company  entered into the $16.0 million credit
facility  (the  "Credit  Facility")  with  First  Union  National  Bank of North
Carolina.  The Credit Facility consists of a revolving line of credit (the "Line
of Credit") for up to $10.0  million  through  September 30, 1997 and up to $6.0
million from  September 30, 1997 to March 31, 1998, and a $6.0 million letter of
credit/bankers'  acceptances facility (the "Letter of Credit/BA Facility").  The
Line of Credit  bears  interest,  at the  Company's  option,  at a rate equal to
either (i) the greater of (a) the bank's publicly  announced prime rate or (b) a
weighted average Federal Funds rate plus 0.5%, or (ii) LIBOR plus 1.9%. The Line
of Credit is guaranteed by Sports Image and Motorsport  Traditions.  The Company
utilized  $4.0 million of the Line of Credit to provide part of the cash portion
of the purchase price for Motorsport  Traditions and an additional  $4.0 million
of the Line of Credit to repay a portion of the $24.0  million  promissory  note
issued in  connection  with the  acquisition  of  Sports  Image.  The  Letter of
Credit/BA  Facility is available for issuances of letters of credit and eligible
bankers'  acceptances  in an  aggregate  amount up to $6.0 million to enable the
Company to finance purchases of products from its overseas vendors.  The Company
had outstanding  purchase  commitments of  approximately  $5.4 million under the
Letter of Credit/BA  Facility as of March 31,  1997.  The Credit  Facility  will
mature on March 31, 1998. The Credit Facility contains certain  provisions that,
among other  things,  will require the Company to comply with certain  financial
ratios and net worth  requirements and will limit the ability of the Company and
its subsidiaries to incur additional indebtedness or to sell assets or engage in
certain mergers or consolidations.
                                       12
<PAGE>
         On January 2, 1997,  the Company  issued an aggregate of $20.0  million
principal  amount  of senior  notes  (the  "Senior  Notes")  to three  insurance
companies.  The  Senior  Notes  bear  interest  at the rate of 8.05% per  annum,
provide for semi-annual payments of accrued interest, and will mature on January
2, 1999. The Company may not prepay the Senior Notes prior to maturity, but will
be  required  to offer to redeem the  Senior  Notes in the event of a "Change of
Control"  of the  Company,  as  defined in the Senior  Notes.  The Senior  Notes
contain certain provisions that, among other things, will require the Company to
comply with certain  financial ratios and net worth  requirements and will limit
the ability of the Company and its subsidiaries to incur additional indebtedness
or to sell  assets or engage in certain  mergers or  consolidations.  The Senior
Notes are  guaranteed  by Sports Image and  Motorsport  Traditions.  The Company
utilized  the  proceeds  from the  Senior  Notes to repay the  remainder  of the
promissory note issued in connection with the acquisition of Sports Image.

        The Company is a defendant in various lawsuits.  The Company has made no
provision  in its  financial  statements  with  respect  to these  matters.  The
imposition of damages in one or more of the cases against the Company could have
a material adverse effect on the Company's financial position.

        The  Company  believes  that its  current  cash  resources,  the  Credit
Facility,  and expected cash flow from operations will be sufficient to fund the
Company's  capital  needs  during  the next 12  months at its  current  level of
operations, apart from capital needs resulting from any additional acquisitions.
However,  the Company may be required to obtain  additional  capital to fund its
planned  growth during the next 12 months and beyond.  Potential  sources of any
such capital may include the proceeds from the exercise of outstanding  options,
bank financing,  strategic alliances,  and additional offerings of the Company's
equity or debt  securities.  There can be no assurance that such capital will be
available from these or other  potential  sources,  and the lack of such capital
could have a material adverse affect on the Company's business. 

                     -------------------------------------

         This report contains forward-looking  statements,  including statements
regarding the Company's business  strategies,  the Company's  business,  and the
industry in which the Company  operates.  These  forward-looking  statements are
based  primarily on the  Company's  expectations  and are subject to a number of
risks and uncertainties,  some of which are beyond the Company's control. Actual
results could differ materially from the forward-looking  statements as a result
of numerous factors,  including those set forth in the Company's Form 10-KSB for
the year ended  September  30, 1996, as filed with the  Securities  and Exchange
Commission.
                                       13
<PAGE>
         PART II - OTHER INFORMATION

         ITEM 1.  Legal Proceedings

         Litigation and Environmental Matters


                  On May 17, 1993, the state of Arizona (the "State") instituted
                  a lawsuit  against the Company and 29 other  defendants in the
                  United States district Court for the District of Arizona.  The
                  State seeks  recovery of certain  clean-up costs under federal
                  and state  environmental laws.  Specifically,  the State seeks
                  recovery  of  expenses  that it has  incurred  to date  for an
                  environmental  investigation and clean-up of property formerly
                  used as a site  for  recycling  hazardous  wastes.  The  State
                  alleges that the property has been contaminated with hazardous
                  substances.   In  addition,  the  State  seeks  a  declaratory
                  judgment that the Company and the other defendants are jointly
                  and  severally  liable for all future  costs  incurred  by the
                  State for investigative and remedial  activities,  and seeks a
                  mandatory  permanent   injunction  requiring  the  Company  to
                  undertake  appropriate  assessment and remedial  action at the
                  property.  The State has not specified the amounts it seeks to
                  collect from the Company.  The State alleges that F.W. Leisure
                  Industries,   Inc.   and/or  F.W.  &  Associates,   Inc.  were
                  predecessors of the Company that produced and arranged for the
                  transportation  of  hazardardous  substances  to the  property
                  involved in the lawsuit. The Company is defending this lawsuit
                  on various bases including that F.W. Leisure Industries,  Inc.
                  and/or F.W. & Associates,  Inc. were not  predecessors  of the
                  Company and that  neither the Company nor any  predecessor  of
                  the  Company  has  ever  produced  or  transported   hazardous
                  substances  as alleged by the State.  The State has  settled a
                  portion of its claims  with  respect to a large  number of the
                  other defendants to the lawsuit. The Company is not a party to
                  that  settlement.  On  February  1,  1995,  a  number  of  the
                  defendants  that agreed to the settlement  with the State were
                  granted leave to file, and subsequently did file a cross-claim
                  against the company  seeking  indemnity from the Company based
                  on the  same  predecessor  liability  theory  asserted  by the
                  State.  The parties have  conducted  discovery  limited to the
                  issue of any  defendant's  status as a  responsible  party and
                  regarding  the  Company's  status  as a successor corporation.
                  On  March  25,  1997,  the  Court  ruled  that  under  federal
                  environmental   law  the  Company  would  be  treated  as  the
                  successor  to F.W. &  Associates,  Inc.,  and/or F.W.  Leisure
                  Industries,  Inc.  The  Company  may appeal this ruling at the
                  appropriate time.  Discovery is now ongoing with regard to the
                  merits of the underlying  environmental  claims and the amount
                  of those claims. The Company currently estimates the potential
                  range of loss to be between $400,000 and $800,000 in the event
                  that its defense proves unsuccessful.  The Company has made no
                  provision  in its  financial  statements  with respect to this
                  matter.

                  On March 4, 1997, two class action lawsuits were filed against
                  the  Company  and  approximately  28 other  defendants  in the
                  United  States  District  Court for the  Northern  District of
                  Georgia    (Civil    Action    Nos.    1:97-CV-0569-RCF    and
                  1:97-CV-0570-RCF).  The  lawsuits  allege that the  defendants
                  engaged in price fixing and other anti-competitive  activities
                  in violation of federal  anti-trust laws. The Company has been
                  named as a defendant  based upon actions  alleged to have been
                  taken  by  Sports  Image,   Inc.  and  Creative   Marketing  &
                  Promotions,  Inc. prior to the Company's acquisitions of those
                  entities.  The plaintiffs have requested injunctive relief and
                  monetary  damages  of three  times an  unspecified  amount  of
                  damages that the plaintiffs claim to have actually suffered. A
                  motion  to  consolidate  these  lawsuits  into one  action  is
                  pending.  The  Company  intends  to  vigorously  defend  these
                  lawsuits.

         ITEM 2.  Changes in Securities

                  On January 8, 1997,  the Company issued an aggregate of 57,143
                  shares  of  Common  Stock  to  Motorsport  Traditions  Limited
                  Partnership ("MTL") and certain affiliates of MTL as a portion
                  of the consideration  paid by the Company for the business and
                  assets of MTL acquired by the Company. On January 8, 1997, the
                  Company also issued an  aggregate of 285,714  shares of Common
                  Stock  valued at an  aggregate  of  $5,000,000  to  Jeffery M.
                  Gordon  and  Kenneth  R.  Barbee  in  exchange  for all of the
                  outstanding   capital   stock  of   Creative   Marketing   and
                  Promotions, Inc. On January 16, 1997, the Company sold 187,500
                  shares of Common  Stock to Hasbro,  Inc.  at a price of $14.50
                  per share.  The shares of Common  Stock  were  issued  without
                  registration in reliance on the exemption  provided by Section
                  4(2) under the Securities Act of 1933, as amended.

         ITEM 3.  Defaults Upon Securities

                  Not applicable

         ITEM 4.  Submissions of Matters to a Vote of Security Holders

                  Not applicable

         ITEM 5.  Other Information

                  Not applicable
                                       14
<PAGE>
         ITEM 6.  Exhibits and Reports on Form 8-K

                  (a)   Exhibits

                        10.4.2     1993  Stock  Option  Plan,   as  amended  and
                                   restated through January 17, 1997
                        10.39      Asset Purchase  Agreement dated as of January
                                   1, 1997, among Action Performance  Companies,
                                   Inc.,  MTL  Acquisition,   Inc.,   Motorsport
                                   Traditions   Limited   Partnership,   Midland
                                   Leasing,   Inc.,  and  Motorsports  By  Mail,
                                   Inc.(1)
                        10.40      Exchange  Agreement  dated as of  January  1,
                                   1997,  among  Action  Performance  Companies,
                                   Inc.,  Kenneth  R.  Barbee,  and  Jeffery  M.
                                   Gordon(1)
                        10.41      Promissory Note dated January 1, 1997, in the
                                   principal amount of $1,600,000  issued by MTL
                                   Acquisition,  Inc.,  as Maker,  to Motorsport
                                   Traditions  Limited  Partnership,  as  Payee,
                                   together with Guarantee of Action Performance
                                   Companies, Inc.(1)
                        10.42      Note Purchase  Agreement  dated as of January
                                   2, 1997, among Action Performance  Companies,
                                   Inc., Jefferson-Pilot Life Insurance Company,
                                   Alexander  Hamilton Life Insurance Company of
                                   America,  and First  Alexander  Hamilton Life
                                   Insurance  Company,  together  with  form  of
                                   Note, form of Subsidiary  Guaranty,  and form
                                   of Subsidiary Joinder
                        10.43      Credit Agreement dated as of January 2, 1997,
                                   among  Action  Performance  Companies,  Inc.,
                                   Sports Image,  Inc., MTL  Acquisition,  Inc.,
                                   and  First  Union   National  Bank  of  North
                                   Carolina
                        10.44      Registration Agreement dated as of January 1,
                                   1997,  among  Action  Performance  Companies,
                                   Inc.,     Motorsport    Traditions    Limited
                                   Partnership,   Midland  Leasing,   Inc.,  and
                                   Motorsports By Mail, Inc.(1)
                        10.45      Registration Agreement dated as of January 1,
                                   1997,  among  Action  Performance  Companies,
                                   Inc.,  Kenneth  R.  Barbee,  and  Jeffery  M.
                                   Gordon(1)
                        10.46      Employment  Agreement  dated as of January 1,
                                   1997, between Action  Performance  Companies,
                                   Inc. and Kenneth R. Barbee(1)
                        10.47      Consulting  Agreement  dated as of January 1,
                                   1997, between Action  Performance  Companies,
                                   Inc. and John Bickford(1)
                        10.48      Common Stock Purchase Agreement dated January
                                   16,  1997,  between  Hasbro,  Inc. and Action
                                   Performance Companies, Inc.(2)
                        11.1       Computation of Primary Earnings Per Share
                        11.2       Computation  of  Fully  Diluted  Earnings Per
                                   Share
                         27        Financial Data Schedule

                        --------------
                        (1) Incorporated by reference to the  Registrant's  Form
                        8-K dated January 8, 1997  filed with the Securities and
                        Exchange Commission on January 23, 1997,  as amended  by
                        Form 8-K/A  filed on February 24, 1997.

                        (2)   Incorporated  by  reference  to  the  Registrant's
                        Registration  Statement  on Form S-3  (Registration  No.
                        333-22943) as  filed with  the  Securities  and Exchange
                        Commission on  March 7, 1997  and declared  effective on
                        March 12, 1997.

                 (b)Reports on Form 8-K 
                        On January 23, 1997,  the Company filed a Current Report
                        on Form 8-K dated  January 8,  1997,  as amended by Form
                        8-K/A  filed  on  February  24,  1997,   reporting   the
                        acquisition of Motorsport Traditions Limited Partnership
                        and Creative Marketing and Promotions, Inc.
                                       15
<PAGE>
                                   SIGNATURES


           Pursuant to the requirements of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                       ACTION PERFORMANCE COMPANIES, INC.


<TABLE>
<CAPTION>
Signature                                  Capacity                                     Date


<S>                           <C>                                                       <C> 
/s/ Fred W. Wagenhals         Chairman of the Board, President, and                     May 14, 1997
- ---------------------         Chief Executive Officer      
Fred W. Wagenhals             (Principal Executive Officer)        
                                      


/s/ Christopher S. Besing     Vice President, Chief Financial Officer,                  May 14, 1997
- -------------------------     Treasurer, and Director (Principal
Christopher S. Besing         Financial and Accounting Officer)         
</TABLE>

                                 EXHIBIT 10.4.2
                                 --------------


                       ACTION PERFORMANCE COMPANIES, INC.

                           SECOND AMENDED AND RESTATED
                             1993 STOCK OPTION PLAN

                      (as amended through January 16, 1997)

                                    ARTICLE I
                                     General

Section 1.1       Purpose of Plan; Term

                  (a) Background. On December 9, 1992, the Board of Directors of
Action Performance  Companies,  Inc., an Arizona  corporation,  adopted the 1993
Stock Option Plan (as adopted and as subsequently  amended,  the "Plan"),  which
was approved by the  shareholders of the Company on December 9, 1992. On January
14, 1993, the Plan was  subsequently  amended and restated (the "First  Restated
Plan").  The First Restated Plan was approved by the shareholders of the Company
on January 14,  1993.  On January 11, 1994,  the Board of Directors  amended and
restated the Plan (the "Second  Restated  Plan").  The Second  Restated Plan was
approved  by the  shareholders  of the Company on July 12,  1994.  On January 4,
1995, the Board of Directors made a technical amendment to the Plan that did not
require  shareholder  approval.  On July 3, 1995, the Board of Directors amended
the Plan (the "Third  Restated  Plan").  The Third Restated Plan was approved by
the shareholders of the Company on February 28, 1996. On September 4, 1996, (the
"Effective  Date") and January 16, 1997, the Board of Directors amended the Plan
as stated herein (the "Fourth Restated Plan"). Any Options outstanding under the
First Restated Plan, the Second  Restated Plan, or the Third Restated Plan shall
remain valid and unchanged. The effective date of the Fourth Restated Plan shall
be September 4, 1996;  provided,  however,  that if this Fourth Restated Plan is
not approved by the shareholders by September 4, 1997, this Fourth Restated Plan
shall not become effective and the Third Restated Plan shall remain in effect.

                  (b) General Purpose. The purpose of the Plan is to further the
interests of Action  Performance  Companies,  Inc., an Arizona  corporation (the
"Company"),  and its shareholders by encouraging key persons associated with the
Company (or parent or subsidiary  corporations of the Company) to acquire shares
of the Company's common stock,  thereby acquiring a proprietary  interest in its
business  and an  increased  personal  interest  in its  continued  success  and
progress.  Such purpose shall be accomplished through the Discretionary  Program
set forth in Article II hereof and the Automatic Program as specified in Article
III hereof by  providing  for the  granting of options to acquire the  Company's
common stock  ("Options"),  the direct  granting of the  Company's  common stock
("Stock Awards"),  the granting of stock  appreciation  rights ("SARs"),  or the
granting of other cash  awards  ("Cash  Awards")  (Stock  Awards,  SARs and Cash
Awards  shall be  collectively  referred  to  herein  as  "Awards").  A  "parent
corporation"  for purposes of this Plan is any corporation in the unbroken chain
of corporations ending with the employer corporation, where, at each link of the
chain,  the  corporation  and the link  above  owns at least 50  percent  of the
combined  total voting power of all classes of the stock in the  corporation  in
the link below.  A  "subsidiary  corporation"  for  purposes of this Plan is any
corporation  in the unbroken  chain of  corporations  starting with the employer
corporation,  where,  at each link of the chain,  the  corporation  and the link
above owns at least 50 percent of the  combined  voting  power of all classes of
stock in the corporation below.

                  (c) Options.  Options  granted under this Plan to employees of
the Company (or parent or  subsidiary  corporations  of the  Company)  which are
intended to qualify as an "incentive  stock option" as defined in section 422 of
the Internal  Revenue Code of 1986, as amended (the "Code") will be specified in
the applicable stock option agreement. All other Options granted under this Plan
will be nonqualified options.
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                  (d) Rule  16b-3  Plan.  With  respect  to  persons  subject to
Section 16 of the Securities Exchange Act of 1934, as amended ("1934 Act"), this
Plan is intended to comply with all applicable conditions of Rule 16b-3 (and all
subsequent  revisions thereof) promulgated under the 1934 Act. To the extent any
provision of the Plan or action by the Plan Administrator fails to so comply, it
shall be  deemed  null and  void,  to the  extent  permitted  by law and  deemed
advisable by the Plan Administrator.  In addition,  the Board may amend the Plan
from time to time as it deems necessary in order to meet the requirements of any
amendments to Rule 16b-3 without the consent of the shareholders of the Company.

                  (e) Duration of Plan. The term of the Plan is until  September
24,  2001.  No Option or Award shall be granted  under the Plan after that date,
but  Options  or Awards  outstanding  on that date  shall not be  terminated  or
otherwise affected by virtue of the Plan's expiration.

Section 1.2       Stock and Maximum Number of Shares Subject to Plan

                  (a)  Description  of Stock and Maximum Shares  Allocated.  The
stock subject to the provisions of the Plan and issuable upon the grant of Stock
Awards or upon the exercise of SARs or Options granted under the Plan are shares
of the Company's  common stock (the  "Stock"),  which may be either  unissued or
treasury  shares,  as the  Board  may from time to time  determine.  Subject  to
adjustment as provided in Article IV hereof,  the aggregate  number of shares of
Stock covered by the Plan and issuable  thereunder  shall be 2,750,000 shares of
Stock.

                  (b)   Calculation  of  Available   Shares.   For  purposes  of
calculating  the maximum number of shares of Stock which may be issued under the
Plan:  (i) the shares issued  (including  the shares,  if any,  withheld for tax
withholding  requirements)  upon exercise of an Option shall be counted and (ii)
the shares issued  (including the shares,  if any,  withheld for tax withholding
requirements)  as a result of a grant of a Stock  Award or an exercise of an SAR
shall be counted.

                  (c)  Restoration  of Unpurchased  Shares.  If an Option or SAR
expires or  terminates  for any reason  prior to its exercise in full and before
the term of the Plan  expires,  the shares of Stock  subject  to, but not issued
under,  such Option or SAR shall,  without further action by or on behalf of the
Company, again be available under the Plan.

Section 1.3       Administration; Approval; Amendments

                  (a) Administration of the Discretionary  Program. The Eligible
Persons (including all existing  Optionholders) under the Discretionary  Program
are divided into two groups and there shall be a separate administrator for each
group. One group will be comprised of Eligible Persons that are Affiliates.  For
purposes of this Plan, the term "Affiliates"  shall mean all "officers" (as that
term is defined in Rule 16a-1(f)  promulgated  under the 1934 Act) and directors
of the Company  and all  persons  who own ten  percent or more of the  Company's
issued and outstanding Stock. The power to administer the Discretionary  Program
with respect to Eligible Persons that are Affiliates shall be vested exclusively
with the Board or a  committee  ("Senior  Committee")  comprised  of two or more
Non-Employee  Directors which are appointed by the Board. The Senior  Committee,
at its sole discretion, may require approval of the Board for specific grants of
Options or Awards under the Grant Program. The second group shall be composed of
all Eligible Persons that are not Affiliates  ("Non-Affiliates"),  and the power
to administer the Discretionary  Program with respect to Non-Affiliates shall be
vested exclusively with the Board. The Board, however, may at any time appoint a
committee (the  "Employee  Committee") of one or more persons who are members of
the Board and delegate to such Employee  Committee  the power to administer  the
Discretionary Program with respect to the Non-Affiliates.  Members of the Senior
Committee and of the Employee  Committee  shall serve for such period of time as
the Board may  determine  and shall be  subject  to  removal by the Board at any
time.  The Board may at any time  terminate all or a portion of the functions of
either the Senior or Employee  Committee and reassume all of a portion of powers
and authority previously delegated to that Committee.
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                  (b) Plan  Administrator.  The Senior  Committee,  the Employee
Committee,  and/or the Board,  whichever  is  applicable,  shall be  referred to
herein as the "Plan Administrator." The Plan Administrator for each administered
group shall have the authority and discretion to select which  Eligible  Persons
shall participate in the Discretionary Program, to grant Options or Awards under
the Discretionary  Program,  to establish such rules and regulations as they may
deem appropriate with the proper administration of the Discretionary Program and
to make such  determinations  under,  and issue  such  interpretations  of,  the
Discretionary  Program  and any  outstanding  Option  or  Award as they may deem
necessary  or  advisable.  If  an  Optionholder's  status  as  an  Affiliate  or
non-Affiliate  changes,  the  Optionholder's  Plan  Administrator  will likewise
change.  Decisions of the Plan  Administrator  shall be final and binding on all
parties  who have an  interest  in any  outstanding  Option  or Award  issued or
granted pursuant to the Discretionary Program.

                  (c) Automatic Program. Any decisions or interpretations of the
Plan with respect to the Automatic Program shall be made by the Board.

                  (d) Approval by Shareholders.  This Fourth Restated Plan shall
be submitted to the  shareholders of the Company for their approval at a regular
or special meeting to be held within 12 months after the adoption of this Fourth
Restated  Plan by the Board.  Shareholder  approval  shall be  evidenced  by the
affirmative  vote of the  holders of a majority  of the shares of the  Company's
Common  Stock  present in person or by proxy and voting at the  meeting.  If the
shareholders  decline to approve this Fourth Restated Plan at such meeting or if
this Fourth Restated Plan is not approved by the  shareholders  within 12 months
after its adoption by the Board,  this Fourth  Restated Plan (and all Options or
Awards granted hereunder after the Effective Date) shall automatically terminate
to the same extent and with the same effect as though this Fourth  Restated Plan
had never been adopted.  In such instance,  the Third Restated Plan shall remain
in effect. If this Fourth Restated Plan is approved by shareholders, all Options
or Awards granted under the Plan to Eligible Persons who are Affiliates shall be
deemed acquired on the date such approval is obtained.

                  (e) Amendments to Plan.  The Board may,  without action on the
part of the Company's  shareholders,  make such  amendments  to,  changes in and
additions  to the  Plan  as it  may,  from  time  to  time,  deem  necessary  or
appropriate  and in the best  interests of the Company;  provided that the Board
may  not,  without  the  consent  of an  Optionholder,  take  any  action  which
disqualifies  any Option  previously  granted under the Plan for treatment as an
incentive stock option or which  adversely  affects or impairs the rights of the
Optionholder  of any Option  outstanding  under the Plan,  and further  provided
that, except as provided in Section 1.1(d) and Article IV hereof,  the Board may
not,  without the  approval of the  Company's  shareholders,  (i)  increase  the
aggregate  number of shares  of Stock  subject  to the  Plan,  (ii)  reduce  the
exercise  price at which  Options may be granted or the exercise  price at which
any outstanding Option may be exercised, (iii) extend the term of the Plan, (iv)
change the class of persons  eligible  to  receive  Options or Awards  under the
Plan, or (v) materially increase the benefits accruing to participants under the
Plan. Notwithstanding the foregoing, Options or Awards may be granted under this
Plan to  purchase  shares  of Stock in  excess  of the  number  of  shares  then
available  for  issuance  under the Plan if (A) an  amendment  to  increase  the
maximum  number of shares  issuable under the Plan is adopted by the Board prior
to the initial grant of any such Option or Award and within one year  thereafter
such  amendment  is approved  by the  Company's  shareholders  and (B) each such
Option or Award granted is not to become  exercisable or vested,  in whole or in
part, at any time prior to the obtaining of such shareholder approval.

Section 1.4       Participants

                  (a)   Discretionary   Program.   Options  and  Awards  in  the
Discretionary Program may be granted only to persons ("Eligible Persons") who at
the time of grant are (i) key personnel  (including  officers and  directors) of
the Company or parent or  subsidiaries  of the Company,  or (ii)  consultants or
independent  contractors who provide valuable  services to the Company or parent
or subsidiaries  of the Company.  Notwithstanding  the foregoing,  (A) incentive
stock  options  may only be granted to key  personnel  of the  Company  (and its
parent or  subsidiary)  who are also  employees of the Company (or its parent or
subsidiary) and (B) the maximum number of
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shares of stock  with  respect  to which  Options  or SARs may be granted to any
employee  during  the term of the Plan shall not exceed 50 percent of the shares
of Stock covered by the Plan. The Plan  Administrator  shall have full authority
to determine  which Eligible  Persons in its  administered  group are to receive
Option grants in the Discretionary  Program,  the number of shares to be covered
by each such  grant,  whether  the granted  Option is to be an  incentive  stock
option  which  satisfies  the  requirements  of  Section  422 of the  Code  or a
nonqualified option not intended to meet such requirements, the time or times at
which each such Option is to become exercisable,  and the maximum term for which
the Option is to be  outstanding.  The Plan  Administrator  shall also have full
authority  to  determine  which  Eligible  Persons  in such group are to receive
Awards  under the  Discretionary  Program  and the  conditions  relating to such
Award.

                  (b) Automatic Program.  Persons eligible to participate in the
Automatic  Program shall be limited to  non-employee  Board  members  ("Eligible
Directors").  Unless  otherwise  provided in the Plan,  persons who are eligible
under the  Automatic  Program may also be eligible to receive  Options or Awards
under the Discretionary Program.

                                   ARTICLE II
                              Discretionary Program

Section 2.1       Terms and Conditions of Options

                  (a)  Allotment  of  Shares.  The  Plan   Administrator   shall
determine the number of shares of Stock to be optioned from time to time and the
number of shares to be optioned to any Eligible Person (the "Optioned  Shares"),
except  that the Board  must  approve  the grant to any  Eligible  Person of any
Option to purchase more than 50,000 Optioned Shares. The grant of an Option to a
person shall neither  entitle such person to, nor  disqualify  such person from,
participation  in any other grant of Options or Stock  Awards under this Plan or
any other stock option plan of the Company.

                  (b)  Exercise  Price.  Upon the grant of any Option,  the Plan
Administrator  shall  specify  the option  price per share.  In no event may the
option  price per share for an Option that is not an  incentive  stock option be
less than 85 percent of the fair market value per share of the Stock on the date
the Option is granted and in no event may the option  price per share  specified
by a Plan  Administrator  for an incentive stock option be less than 100 percent
of the fair  market  value  per  share of the  Stock on the date the  Option  is
granted (110 percent if Options are intended to be incentive  stock  options and
are granted to a  shareholder  who at the time the Option is granted  owns or is
deemed to own stock possessing more than 10 percent of the total combined voting
power of all classes of stock of the Company or of any parent or any  subsidiary
corporation of the Company).

                  (c) Individual Stock Option Agreements.  Options granted under
the Plan shall be evidenced by option  agreements  in such form and content as a
Plan  Administrator   from  time  to  time  approves,   which  agreements  shall
substantially comply with and be subject to the terms of the Plan, including the
terms and conditions of this Section 2.1. As determined by a Plan Administrator,
each option  agreement  shall  state (i) the total  number of shares to which it
pertains,  (ii) the exercise price for the shares  covered by the Option,  (iii)
the time at which the Options vest and become  exercisable and (iv) the Option's
scheduled  expiration  date.  The  option  agreements  may  contain  such  other
provisions or conditions as a Plan Administrator  deems necessary or appropriate
to  effectuate  the sense and purpose of the Plan,  including  covenants  by the
Optionholder  not-to-compete  and  remedies  to the  Company in the event of the
breach of any such covenant.

                  (d) Option  Period.  Unless  otherwise  provided  in the Stock
Option  Agreement,  the term of each Option  shall be ten years from the date of
grant.  No Option  granted  under the Plan that is intended  to be an  incentive
stock  option shall be  exercisable  for a period in excess of 10 years from the
date of its grant (five years if the Option is granted to a  shareholder  who at
the time the Option is granted  owns or is deemed to own stock  possessing  more
than 10 percent of the total  combined  voting  power of all classes of stock of
the Company or of
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its parent or any subsidiary corporation), subject to earlier termination in the
event of termination of employment,  retirement or death of the Optionholder. An
Option  may be  exercised  in full or in part at any  time or from  time to time
during the term of the Option or provide for its exercise in stated installments
at stated times during the Option's term.

                  (e)  Vesting;  Limitations.  The  time at which  the  Optioned
Shares vest with respect to a  participant  shall be in the  discretion  of that
participant's Plan Administrator.  Notwithstanding the foregoing,  to the extent
an Option is intended to qualify as an  incentive  stock  option under the Code,
the aggregate fair market value  (determined as of the respective  date or dates
of grant) of the Stock for which one or more Options granted to any person under
this Plan (or any other  option plan of the Company or its parent or  subsidiary
corporations)  may for the first time  become  exercisable  as  incentive  stock
options  under the Code during any one calendar year shall not exceed the sum of
$100,000 (referred to herein as the "$100,000  Limitation").  To the extent that
any person holds two or more Options which become exercisable for the first time
in the same calendar year, the foregoing  limitation on the exercisability as an
incentive  stock option shall be applied on the basis of the order in which such
Options are granted.

                  (f) No Fractional  Shares.  Options shall be exercisable  only
for whole  shares;  no  fractional  shares will be issuable upon exercise of any
Option granted under the Plan.

                  (g) Method of Exercising Options; Full Payment.  Options shall
be exercised by written  notice to the Company,  addressed to the Company at its
principal  place of  business.  Such notice shall state the election to exercise
the Option and the number of shares with respect to which it is being exercised,
and shall be signed by the person  exercising  the Option.  Such notice shall be
accompanied  by payment in full of the  exercise  price for the number of shares
being purchased.  Upon the exercise of any Option, the Company shall deliver, or
cause  to be  delivered,  to the  Optionholder  a  certificate  or  certificates
representing  the  shares  of Stock  purchased  upon  such  exercise  as soon as
practicable after payment for those shares has been received by the Company.  If
an Option is  exercised  pursuant to Section  2.1(l)  hereof by any person other
than the Optionholder,  such notice shall be accompanied by appropriate proof of
the right of such person to exercise the Option.  All shares that are  purchased
and paid for in full  upon the  exercise  of an Option  shall be fully  paid and
non-assessable.  Except as  provided in Section  2.1(h)  hereof,  the  aggregate
Option price shall be payable in one of the alternative forms specific below:

                           (i) full payment in cash or check made payable to the
Company's order;

                           (ii) full  payment  in  shares of Stock  held for the
requisite period necessary to avoid a charge to the Company's  reported earnings
and  valued  at fair  market  value  on the  exercise  date  (as  determined  in
accordance with Section 4.2 hereof); or

                           (iii)  if  a  cashless   exercise  program  has  been
implemented by the Board,  full payment through a sale and remittance  procedure
pursuant  to which  the  Optionholder  (A)  shall  provide  irrevocable  written
instructions to a designated  brokerage firm to effect the immediate sale of the
Optioned  Shares  to be  purchased  and  remit to the  Company,  out of the sale
proceeds  available  on the  settlement  date,  sufficient  funds to  cover  the
aggregate exercise price payable for the Optioned Shares to be purchased and (B)
shall  concurrently  provide  written  directives  to the Company to deliver the
certificates for the Optioned Shares to be purchased  directly to such brokerage
firm in order to complete the sale transaction.

                  (h)   Financial   Assistance   to   Optionholders.   The  Plan
Administrator,  with the  approval  of the  Board,  may allow the  paying of the
exercise  price of an Option  granted  under the  Discretionary  Program  in the
following  manner:  (i)  the  extension  of a loan  to the  Optionholder  by the
Company;  (ii)  the  payment  by the  Optionholder  of  the  exercise  price  in
installments;  or (iii) the  guarantee by the Company of a loan  obtained by the
Optionholder from a third party. The terms of any loans, installment payments or
guarantees,  including the interest rate and terms of repayment,  and collateral
requirements, if any, shall be determined by the Board in its sole
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discretion.   Subject  to  the  applicable  margin   requirements,   any  loans,
installment payments or guarantees  authorized by the Board pursuant to the Plan
may be granted  without  security,  but the maximum  credit  available not shall
exceed the  exercise  price or the Option  Shares plus any federal  and/or state
income tax liability incurred in connection with the exercise of the Option.

                  (i) Rights of a  Shareholder.  An  Optionholder  shall have no
rights as a shareholder  with respect to shares  covered by his Option until the
date a stock  certificate  is  issued  to him.  No  adjustment  will be made for
dividends  or other  rights for which the record  date is prior to the date such
stock certificate is issued.

                  (j) Repurchase Right. The Plan  Administrator may, in its sole
discretion,  set forth other terms and conditions upon which the Company (or its
assigns)  shall  have the right to  repurchase  shares of Stock  acquired  by an
Optionholder pursuant to an Option. Any repurchase right of the Company shall be
exercisable by the Company (or its assignees)  upon such terms and conditions as
the Plan Administrator may specify in the Stock Repurchase  Agreement evidencing
such right.  The Plan  Administrator  may also in its discretion  establish as a
term and  condition  of one or more  Options  granted  under  the Plan  that the
Company shall have a right of first refusal with respect to any proposed sale or
other  disposition  by the  Optionholder  of any shares of Stock issued upon the
exercise of such Options.  Any such right of first refusal shall be  exercisable
by the Company (or its assigns) in accordance  with the terms and conditions set
forth in the Stock Repurchase Agreement.

                  (k) Termination of Incentive Stock Options.

                           (i)  Termination  of  Service.  Except  as  otherwise
provided  by the  Board,  if any  Optionholder  ceases to be in  Service  to the
Company for a reason other than death or disability  and the Option held by such
Optionholder  is  an  incentive  stock  option,   such   Optionholder  (or  such
Optionholder's  successors in the case of the Optionholder's  death) may, within
90 days after the date of termination of such Service, but in no event after the
Option's stated  expiration  date,  exercise some or all of the Options that the
Optionholder  was  entitled to exercise on the date the  Optionholder's  Service
terminated;  provided,  that (i) if the Optionholder's  Service is terminated by
the Company in its good faith judgment, for cause, including the commission of a
crime by the Optionholder or for reasons  involving moral  turpitude,  an act by
the Optionholder which tends to bring the Company into disrepute,  or negligent,
fraudulent  or  willful  misconduct  by the  Optionholder,  or (ii) if after the
Service  of the  Optionholder  is  terminated,  the  Optionholder  commits  acts
detrimental  to the Company's  interests,  then the Option shall be  immediately
cancelled and shall thereafter be void for all purposes.

                           (ii) Disability.  Except as otherwise provided by the
Board, if any  Optionholder  ceases to be in Service to the Company by reason of
permanent  disability  within the  meaning of Section  22(e)(3)  of the Code (as
determined by the applicable Plan Administrator), the Optionholder shall have 12
months  after the date of  termination  of  Service  (or such  lesser  period as
determined  by  the  Plan  Administrator  and  set  forth  in the  Stock  Option
Agreement),  but in no event after  Optionholder's  Option's  stated  expiration
date, to exercise  Options that the Optionholder was entitled to exercise on the
date the Optionholder's Service terminated as a result of disability.

                           (iii)  Death of  Optionholder.  Except  as  otherwise
provided by the Board, if an Optionholder  dies while in the Company's  Service,
the  Optionholder's  vested Options that are incentive stock options on the date
of death shall be exercisable  within three months of such death (or such lesser
period as determined by the Plan Administrator and set forth in the Stock Option
Agreement) or until the stated  expiration  date of the  Optionholder's  Option,
whichever  occurs  first,  by the person or persons  ("successors")  to whom the
Optionholder's  rights  pass  under  a  will  or by  the  laws  of  descent  and
distribution. An Option may be exercised and payment of the option price made in
full by the successors  only after written notice to the Company  specifying the
number of shares to be purchased.  Such notice shall state that the Option price
is being paid in full in the manner specified in Section 2.1(g) hereof.  As soon
as  practicable  after  receipt by the  Company of such notice and of payment in
full of the Option price, a certificate or certificates representing such shares
shall be registered in the
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name or names  specified by the successors in the written notice of exercise and
shall be delivered to the successors.

                  (l) Termination of Nonqualified Options. Any Options which are
not  incentive   stock  options  and  which  are  exercisable  at  the  time  an
Optionholder ceases to be in Service to the Company shall remain exercisable for
such period of time thereafter as determined by the Plan  Administrator  and set
forth in the documents  evidencing the Options.  In the absence of any provision
in such documents,  the Option shall remain  exercisable (i) for a period of one
year after termination  resulting from death or permanent  disability within the
meaning  of  Section   22(e)(3)  of  the  Code  (as   determined   by  the  Plan
Administrator);  (ii) for no period should the  Optionholder  be discharged  for
cause;  and (iii) for 90 days after  termination for any other reason;  provided
however,  that  no  Option  shall  be  exercisable  after  the  Option's  stated
expiration date.

                  (m) Other Plan Provisions  Still  Applicable.  If an Option is
exercised  upon  the  termination  of  Service,   disability,  or  death  of  an
Optionholder  under this  Section 2.1,  the other  provisions  of the Plan shall
still be applicable to such exercise.

                  (n) Definition of "Service." For purposes of this Plan, unless
it is evidenced  otherwise in the option  agreement with the  Optionholder,  the
Optionholder  shall be deemed to be in  "Service" to the Company so long as such
individual renders services on a periodic basis to the Company (or to any parent
or  subsidiary  corporation)  in the  capacity of an employee or an  independent
consultant or advisor.  The  Optionholder  shall be considered to be an employee
for so long as such  individual  remains in the employ of the  Company or one or
more of its parent or subsidiary corporations.

                  (o) Nonassignability. Except as otherwise allowed by the Board
and set forth in a Stock Option  Agreement,  no Option granted under the Plan or
any of the  rights and  privileges  conferred  thereby  shall be  assignable  or
transferable  by an  Optionholder  other than by will or the laws of descent and
distribution,  and such Option shall be  exercisable  during the  Optionholder's
lifetime only by the Optionholder.  If an Option is assignable or transferrable,
such  assignment or transfer  cannot occur unless (i) the Board has consented in
writing to the proposed transfer and transferee,  and (ii) the transferee enters
into a written stock option agreement with the Company.

                  (p)  Cancellation of Options.  Each Plan  Administrator  shall
have the  authority  to  effect,  at any time  and from  time to time,  with the
consent  of  the  affected  Optionholders,   the  cancellation  of  any  or  all
outstanding  Options  granted  under  the  Discretionary  Program  by that  Plan
Administrator and to grant in substitution  therefore new Options under the Plan
covering  the same or  different  numbers of shares of Stock as long as such new
Options  have an  exercise  price per  share of Stock no less  than the  minimum
exercise price as set forth in Section 2.1(b) hereof on the new grant date.

Section 2.2       Terms and Conditions of Stock Awards

                  (a)  Eligibility.  All Eligible  Persons  shall be eligible to
receive Stock Awards.  The Plan  Administrator of each administered  group shall
determine  the number of shares of Stock to be awarded  from time to time to any
Eligible  Person in such  group.  The grant of a Stock  Award to a Person  shall
neither  entitle such person to, nor disqualify  such person from  participation
in, any other grant of options or awards by the Company, whether under this Plan
or under any other stock option or award plan of the Company.

                  (b) Award for Services Rendered. Stock Awards shall be granted
in recognition of an Eligible Person's past services to the Company. The grantee
of any such Stock Award shall not be  required to pay any  consideration  to the
Company upon  receipt of such Stock Award,  except as may be required to satisfy
applicable employment taxes and income tax withholding requirements.

                  (c) Conditions to Award.  All Stock Awards shall be subject to
such terms, conditions,
                                       A-7
<PAGE>
restrictions,   or  limitations  as  the  applicable  Plan  Administrator  deems
appropriate,  including,  by way of  illustration  but not by way of limitation,
restrictions  on   transferability,   requirements   of  continued   employment,
individual  performance or the financial  performance of the Company, or payment
by the recipient of any applicable  employment or withholding  taxes.  Such Plan
Administrator  may modify or  accelerate  the  termination  of the  restrictions
applicable to any Stock Award under the  circumstances as it deems  appropriate.
Notwithstanding the foregoing,  any Stock received by an affiliate pursuant to a
Stock  Award  must be held for a period  of six  months  after the grant of such
Stock Award.

                  (d) Award  Agreements.  A Plan  Administrator may require as a
condition to a Stock Award that the  recipient of such Stock Award enter into an
award agreement in such form and content as that Plan Administrator from time to
time approves.

Section 2.3       Terms and Conditions of SARs

                  (a)  Eligibility.  All Eligible  persons  shall be eligible to
receive SARs. The Plan  Administrator of each administered group shall determine
the SARs to be awarded from time to time to any  Eligible  Person in such group.
The grant of an SAR to a person  shall  neither  entitle  such  person  to,  nor
disqualify  such  person  from  participation  in, any other grant of options or
awards by the Company,  whether  under this Plan or under any other stock option
or award plan of the Company.

                  (b)  Award of SARs.  Concurrently  with or  subsequent  to the
grant  of  any  Option  to  purchase  one  or  more  shares  of  Stock,  a  Plan
Administrator may award to the Optionholder with respect to each share of Stock,
a related SAR permitting the  Optionholder  to be paid the  appreciation  on the
Stock  underlying  the Option in lieu of exercising the Option.  In addition,  a
Plan  Administrator  may  award to any  Eligible  Person an SAR  permitting  the
Eligible Person to be paid the appreciation on a designated  number of shares of
the Stock, whether or not such Shares are actually issued.

                  (c)  Conditions  to SAR.  All SARs  shall be  subject  to such
terms,   conditions,   restrictions   or  limitations  as  the  applicable  Plan
Administrator  deems appropriate,  including,  by way of illustration but not by
way of limitation,  restrictions of  transferability,  requirements of continued
employment,  individual  performance,  financial  performance of the Company, or
payment by the recipient of any applicable employment or withholding taxes. Such
Plan  Administrator may modify or accelerate the termination of the restrictions
applicable to any SAR under the circumstances as it deems appropriate.

                  (d) SAR  Agreements.  A Plan  Administrator  may  require as a
condition  to the grant of an SAR that the  recipient  of such SAR enter into an
SAR agreement in such form and content as that Plan  Administrator  from time to
time approves.

                  (e)  Exercise.  An Eligible  Person who has been granted a SAR
may exercise such SAR subject to the  conditions  specified in the SAR agreement
by the Plan Administrator.

                  (f)  Amount of  Payment.  The  amount of  payment to which the
grantee of an SAR shall be entitled upon the exercise of each SAR shall be equal
to the amount, if any, by which the fair market value of the specified shares of
Stock on the exercise date exceeds the fair market value of the specified shares
of Stock on the  date  the  Option  related  to the SAR was  granted  or  became
effective,  or, if the SAR is not related to any Option, on the date the SAR was
granted or became effective.

                  (g) Form of  Payment.  The SAR may be paid in  either  cash or
Stock, as determined in the discretion of the applicable Plan  Administrator and
set forth in the SAR agreement. If the payment is in Stock, the number of shares
to be paid to the participant  shall be determined by dividing the amount of the
payment determined pursuant to Section 2.3(f) hereof by the fair market value of
a share of Stock on the exercise date of such SAR.
                                       A-8
<PAGE>
As soon as  practical  after  exercise,  the  Company  shall  deliver to the SAR
grantee a certificate or certificates for such shares of Stock.

                  (h) Termination of Employment; Death. Sections 2.1(j), (k) and
(l), applicable to Options, shall apply equally to SARs.

                  (i)  Nonassignability.  Except as  otherwise  provided  by the
Board and set forth in an SAR Agreement, no SAR granted under the Plan or any of
the rights and privileges  conferred thereby shall be assignable or transferable
by a grantee other than by will or the laws of decent and distribution, and such
SAR shall be exercisable during the grantee's lifetime only by the grantee.

Section 2.4       Tax Withholding

                  (a) General.  The Company's  obligation  to deliver  shares of
Stock upon the  exercise of Options or the vesting of Awards shall be subject to
the  satisfaction  of all  applicable  Federal,  State and local  income tax and
employment tax withholding requirements.

                  (b) Shares to Pay for Withholding.  A Plan  Administrator may,
in its discretion  and in accordance  with the provisions of this Section 2.4(b)
and such  supplemental  rules as the Plan  Administrator  may from  time to time
adopt  (including  the  applicable  safe-harbor  provisions  of SEC Rule 16b-3),
provide any or all holders of  nonqualified  Options or unvested Awards with the
right to use shares of the Company's Stock in satisfaction of all or part of the
federal,  state and local income tax and employment tax liabilities  incurred by
such holders in connection  with the exercise of their Options or the vesting of
their  Awards  (the  "Taxes").  Such right may be provided to any such holder in
either or both of the following formats:

                           (i) Stock Withholding. The holder of the nonqualified
Option or unvested  Award may be provided  with the election to have the Company
withhold,  from the shares of Stock otherwise issuable upon the exercise of such
nonqualified Option or the vesting of such Award, a portion of those shares with
an aggregate fair market value equal to the  percentage of the applicable  Taxes
(not to exceed one hundred percent) designated by the holder.

                           (ii) Stock Delivery.  The Plan  Administrator may, in
its discretion,  provide the holder of the  nonqualified  Option or the unvested
Award with the election to deliver to the Company,  at the time the nonqualified
Option is exercised or the Award vests,  one or more shares of Stock  previously
acquired by such individual  (other than pursuant to the transaction  triggering
the Taxes) with an aggregate  fair market value equal to the  percentage  of the
Taxes incurred in connection  with such Option exercise or Award vesting (not to
exceed 100 percent) designated by the holder.

Section 2.5       Other Cash Awards

                  (a) In General.  The Plan  Administrator of each  administered
group shall have the discretion to make other awards of cash to Eligible Persons
in such group ("Cash  Awards").  Such Cash Awards may relate to existing Options
or to the appreciation in the value of the Stock or other Company securities.

                  (b)  Conditions to Award.  All Cash Awards shall be subject to
such terms,  conditions,  restrictions  or limitations  as the  applicable  Plan
Administrator  deems  appropriate,  and such Plan Administrator may require as a
condition to such Cash Award that the recipient of such Cash Award enter into an
award agreement in such form and content as the Plan  Administrator from time to
time approves.
                                       A-9
<PAGE>
                                   ARTICLE III
                                Automatic Program

Section 3.1       Terms and Conditions of Automatic Option Grants

                  (a) Amount and Date of Grant. Automatic Option Grants shall be
made to each Eligible Director ("Optionholder") as follows:

                           (i) Annual Grants. Each year on the Annual Grant Date
an Option to acquire  8,000  shares of Stock  shall be granted to each  Eligible
Director for so long as there are shares of Stock  available  under  Section 1.2
hereof.  The  "Annual  Grant  Date"  shall be the date of the  Company's  annual
shareholders meeting.  Notwithstanding the foregoing,  (A) any Eligible Director
whose term ended on the Annual  Grant Date shall not be  eligible to receive any
automatic option grants on that Annual Grant Date and (B) any Eligible  Director
who has received an Automatic Option Grant pursuant to Section 3.1(a)(ii) on the
same date as the Annual Grant Date or within 30 days prior thereto, shall not be
eligible to receive an Automatic Option Grant on that Annual Grant Date.

                           (ii)  Initial  New  Director  Grants.  On the Initial
Grant Date,  every new member of the Board who is an Eligible  Director  and has
not previously  been a member of the Board shall be granted an Option to acquire
10,000  shares of Stock as long as there are  shares  of Stock  available  under
Section 1.2 hereof.  The "Initial Grant Date" shall be the date that an Eligible
Director is first appointed or elected to the Board.

                  (b)  Exercise  Price.  The  exercise  price per share of Stock
subject to each Automatic Option Grant shall be equal to 100% of the fair market
value per share of the Stock on the date the Option was granted as determined in
accordance  with the  valuation  provisions  of Section 4.2 hereof (the  "Option
Price").

                  (c) Vesting.  Each  Automatic  Option  Grant made  pursuant to
Section 3.1(a) shall become exercisable and vest immediately upon grant.

                  (d) Method of  Exercise.  In order to  exercise an Option with
respect to any vested Optioned  Shares,  an  Optionholder  (or in the case of an
exercise  after  an   Optionholder's   death,  such   Optionholder's   executor,
administrator,  heir or  legatee,  as the case may be) must  take the  following
action:

                           (i)  execute  and  deliver  to the  Secretary  of the
Company a written notice of exercise signed in writing by the person  exercising
the Option  specifying  the number of shares of Stock with  respect to which the
Option is being exercised;

                           (ii)  pay the  aggregate  Option  Price in one of the
alternate forms as set forth in Section 3.1(e) below; and

                           (iii)  furnish  appropriate  documentation  that  the
person or persons exercising the Option (if other than the Optionholder) has the
right to exercise such Option.

As soon after the exercise date as practical,  the Company shall mail or deliver
to or on behalf of the Optionholder  (or any other person or persons  exercising
this Option in accordance  herewith) a certificate or certificates  representing
the Stock for  which  the  Option  has been  exercised  in  accordance  with the
provisions  of this  Plan.  In no event  may any  Option  be  exercised  for any
fractional shares.

                  (e) Payment Price. The aggregate Option price shall be payable
in one of the alternative forms specific below:

                           (i) full payment in cash or check made payable to the
Company's order; or
                                      A-10
<PAGE>
                           (ii) full  payment  in  shares of Stock  held for the
requisite period necessary to avoid a charge to the Company's  reported earnings
and  valued  at fair  market  value  on the  exercise  date  (as  determined  in
accordance with Section 4.2 hereof); or

                           (iii)  if  a  cashless   exercise  program  has  been
implemented by the Board,  full payment through a sale and remittance  procedure
pursuant  to which  the  Optionholder  (A)  shall  provide  irrevocable  written
instructions to a designated  brokerage firm to effect the immediate sale of the
Optioned  Shares  to be  purchased  and  remit to the  Company,  out of the sale
proceeds  available  on the  settlement  date,  sufficient  funds to  cover  the
aggregate exercise price payable for the Optioned Shares to be purchased and (B)
shall  concurrently  provide  written  directives  to the Company to deliver the
certificates for the Optioned Shares to be purchased  directly to such brokerage
firm in order to complete the sale transaction.

                  (f) Term of  Option.  Each  Option  shall  expire on the fifth
anniversary of the date on which an Automatic Option Grant was made ("Expiration
Date").  Should an  Optionholder's  Service as a Board member cease prior to the
Expiration  Date  for  any  reason  while  an  Option  remains  outstanding  and
unexercised,  then the Option term shall  immediately  terminate  and the Option
shall cease to be outstanding in accordance with the following provisions:

                           (i) The Option shall immediately  terminate and cease
to be  outstanding  for any shares of Stock which were not vested at the time of
Optionholder's cessation of Board service.

                           (ii)  Should an  Optionholder  cease,  for any reason
other than death, to serve as a member of the Board, then the Optionholder shall
have a 90 day period  measured from the date of such  cessation of Board service
in  which  to  exercise  the  Options  which  vested  prior  to the time of such
cessation of Board service.  In no event,  however,  may any Option be exercised
after the Expiration Date of such Option.

                           (iii) Should an  Optionholder  die while serving as a
Board  member or within  90 days  after  cessation  of Board  service,  then the
personal  representative of the Optionholder's  estate (or the person or persons
to whom the Option is  transferred  pursuant  to the  Optionholder's  will or in
accordance  with the laws of  descent  and  distribution)  shall have a one year
period measured from the date of the  Optionholder's  cessation of Board service
in  which  to  exercise  the  Options  which  vested  prior  to the time of such
cessation of Board service.  In no event,  however,  may any Option be exercised
after the Expiration Date of such Option.

                  (g) Limited Transferability.  Each Option shall be exercisable
only by  Optionholder  during  Optionholder's  lifetime  and  shall  be  neither
transferable  nor  assignable,  other than by will or by the laws of descent and
distribution following Optionholder's death.

Section 3.2       Tax Withholding

                  (a) General.  The  Company's  obligation to deliver Stock upon
the  exercise of Options  under the  Automatic  Program  shall be subject to the
satisfaction of all applicable  federal,  state and local income tax withholding
requirements.

                  (b)  Shares  to Pay for  Withholding.  The Board  may,  in its
discretion and in accordance with the provisions of this Section 3.2(b) and such
supplemental  rules as it may from time to time adopt  (including the applicable
safe-harbor provisions of SEC Rule 16b-3), provide any or all Optionholders with
the right to use shares of Stock in  satisfaction of all or part of the federal,
state and  local  income  tax  liabilities  incurred  by such  Optionholders  in
connection  with the  exercise  of their  Options  ("Taxes").  Such right may be
provided to any such Optionholder in either or both of the following formats:

                           (i)  Stock  Withholding.   The  Optionholder  may  be
provided with the election to have
                                      A-11
<PAGE>
the Company  withhold,  from the Stock  otherwise  issuable upon the exercise of
such Option,  a portion of those  shares of Stock with an aggregate  fair market
value  equal to the  percentage  of the  applicable  Taxes  (not to  exceed  100
percent) designated by the Optionholder.

                           (ii)  Stock   Delivery.   The  Board   may,   in  its
discretion,  provide  the  Optionholder  with the  election  to  deliver  to the
Company,  at the time the  Option  is  exercised,  one or more  shares  of Stock
previously  acquired by such individual  (other than pursuant to the transaction
triggering  the  Taxes)  with  an  aggregate  fair  market  value  equal  to the
percentage of the taxes incurred in connection with such Option exercise (not to
exceed 100 percent) designated by the Optionholder.


                                   ARTICLE IV
                                  Miscellaneous

Section 4.1       Certain Adjustments

                  (a) Capital  Adjustments.  The  aggregate  number of shares of
Stock subject to the Plan, the number of shares  covered by outstanding  Options
and Awards, the number of shares of Stock covered by unissued Automatic Options,
and the price per share  stated in all  outstanding  Options and Awards shall be
proportionately  adjusted  for  any  increase  or  decrease  in  the  number  of
outstanding  shares of Stock of the  Company  resulting  from a  subdivision  or
consolidation  of shares or any other  capital  adjustment  or the  payment of a
stock  dividend  or any other  increase or decrease in the number of such shares
effected  without  the  Company's  receipt of  consideration  therefor in money,
services or property.

                  (b) Mergers,  Etc. If the Company is the surviving corporation
in any merger or consolidation, any Option or Award granted under the Plan shall
pertain to and apply to the securities to which a holder of the number of shares
of Stock  subject to the Option or Award would have been  entitled  prior to the
merger or consolidation. A dissolution or liquidation of the Company shall cause
every  Option  or  Award  outstanding  hereunder  to  terminate.   A  merger  or
consolidation in which the Company is not the surviving  corporation  shall also
cause  every  Option  or Award  outstanding  hereunder  to  terminate,  but each
Optionholder or grantee of an Award shall have the right,  immediately  prior to
such  merger  or   consolidation  in  which  the  Company  is  not  a  surviving
corporation,  to  exercise  his  vested  Options  or Awards in whole or in part,
subject to the other provisions of this Plan.

                  (c) Change in Control.  With respect to any Change in Control,
a Plan Administrator shall have the discretion and authority, exercisable at any
time,  whether  before  or after the  Change  in  Control,  to  provide  for the
automatic  acceleration of one or more outstanding  Options or Awards granted by
it under  the  Discretionary  Program  upon the  occurrence  of such  Change  in
Control.  A Plan  Administrator  may also impose  limitations upon the automatic
acceleration of such Options or Awards to the extent it deems  appropriate.  Any
Options  or  Awards  accelerated  upon a Change in  Control  will  remain  fully
exercisable until the expiration or sooner termination of the Option term.

                  (d) Incentive Stock Option Limits.  The  exercisability of any
Options  which are intended to qualify as incentive  stock options and which are
accelerated  under the Plan in connection  with a Change in Control shall remain
subject to the $100,000 Limitation and shall vest as quickly as possible without
violating the $100,000 Limitation.

Section 4.2       Calculation of Fair Market Value of Stock

                  The fair market value of a share of Stock on any relevant date
shall be determined in accordance with the following provisions:
                                      A-12
<PAGE>
                  (a) If the  Stock is not at the time  listed  or  admitted  to
trading on any stock exchange but is traded in the over-the-counter  market, the
fair  market  value shall be the mean  between the highest bid and lowest  asked
prices (or, if such  information  is available,  the closing  selling price) per
share of Stock on the date in question in the  over-the-counter  market, as such
prices are reported by the National  Association of Securities  Dealers  through
its Nasdaq  system or any  successor  system.  If there are no reported  bid and
asked prices (or closing  selling  price) for the Stock on the date in question,
then the mean  between  the  highest  bid price and lowest  asked  price (or the
closing  selling  price) on the last  preceding  date for which such  quotations
exist shall be determinative of fair market value.

                  (b) If the Stock is at the time  listed or admitted to trading
on any stock  exchange,  then the fair market value shall be the closing selling
price  per  share  of  Stock  on the  date in  question  on the  stock  exchange
determined by the Board to be the primary market for the Stock, as such price is
officially  quoted in the composite tape of  transactions  on such exchange.  If
there is no reported  sale of Stock on such  exchange  on the date in  question,
then the fair market value shall be the closing selling price on the exchange on
the last preceding date for which such quotation exists.

                  (c) If the Stock at the time is neither listed nor admitted to
trading on any stock exchange nor traded in the  over-the-counter  market,  then
the fair market value shall be determined by the Board after taking into account
such  factors  as the  Board  shall  deem  appropriate,  including  one or  more
independent professional appraisals.

Section 4.3       Use of Proceeds

                  The  proceeds  received by the Company  from the sale of Stock
pursuant to the exercise of Options or Awards  hereunder,  if any, shall be used
for general corporate purposes.

Section 4.4       Regulatory Approvals

                  The  implementation of the Plan, the granting of any Option or
Award hereunder,  and the issuance of Stock upon the exercise of any such Option
or Award shall be subject to the procurement by the Company of all approvals and
permits required by regulatory  authorities  having  jurisdiction over the Plan,
the Options or Awards granted under it and the Stock issued pursuant to it.

Section 4.5       Indemnification

                  In addition to such other  rights of  indemnification  as they
may have, the members of the Plan  Administrator  shall be indemnified  and held
harmless by the Company, to the extent permitted under applicable law, for, from
and against all costs and  expenses  reasonably  incurred by them in  connection
with any action,  legal proceeding to which any member thereof may be a party by
reason of any action taken,  failure to act under or in connection with the Plan
or any  rights  granted  thereunder  and  against  all  amounts  paid by them in
settlement  thereof or paid by them in  satisfaction  of a judgment  of any such
action, suit or proceeding, except a judgment based upon a finding of bad faith;
provided  that upon the  institution  of any such action,  suit or  proceeding a
Board member shall in writing give the Company notice thereof an opportunity, at
its own  expense,  to handle  and  defend  the same  before  such  Board  member
undertakes to handle and defend it on his or her own behalf.

Section 4.6       Plan Not Exclusive

                  This Plan is not intended to be the  exclusive  means by which
the Company may issue options or warrants to acquire its Stock,  stock awards or
any other type of award.  To the extent  permitted by  applicable  law, any such
other  option,  warrants  or  awards  may be issued by the  Company  other  than
pursuant to this Plan without shareholder approval.
                                      A-13
<PAGE>
Section 4.7       Governing Law

                  The Plan  shall be  governed  by,  and all  questions  arising
hereunder  shall be  determined  in  accordance  with,  the laws of the State of
Arizona.

Section 4.8       Securities Restrictions

                  (a)  Legend on  Certificates.  Except as  provided  in Section
4.8(c)  hereof,  all  certificates  representing  shares  of Stock  issued  upon
exercise of Options or Awards  granted  under the Plan shall be endorsed  with a
legend reading as follows:

                  The shares of Common Stock evidenced by this  certificate have
                  been issued to the  registered  owner in reliance upon written
                  representations  that these shares have been purchased  solely
                  for investment.  These shares may not be sold,  transferred or
                  assigned  unless in the  opinion of the  Company and its legal
                  counsel  such  sale,  transfer  or  assignment  will not be in
                  violation of the Securities  Act of 1933, as amended,  and the
                  rules and regulations thereunder.

                  (b) Private Offering for Investment  Only.  Except as provided
in Section 4.8(c) hereof, the Options and Awards are and shall be made available
only to a limited  number of present and future key executives and key employees
who have  knowledge of the Company's  financial  condition,  management  and its
affairs. The Plan is not intended to provide additional capital for the Company,
but to encourage  ownership of Stock among the Company's key  personnel.  By the
act of accepting an Option or Award, each grantee agrees (i) that, any shares of
Stock acquired will be solely for investment not with any intention to resell or
redistribute  those  shares  and (ii) such  intention  will be  confirmed  by an
appropriate  certificate  at the time the  Stock is  acquired.  The  neglect  or
failure to execute such a  certificate,  however,  shall not limit or negate the
foregoing agreement.

                  (c)  Registration   Statement.  If  a  Registration  Statement
covering the shares of Stock issuable upon exercise of options granted under the
Plan as filed under the  Securities  Exchange  Act of 1933,  as amended,  and as
declared  effective by the  Securities  Exchange  Commission,  the provisions of
Sections  4.8(a)  and (b) shall  terminate  during  the period of time that such
Registration Statement, as periodically amended, remains effective.

Section 4.9       Definitions

                  The following  capitalized  terms used in this Plan shall have
the meaning described below:

                  "Affiliates"  shall  mean  all  "officers"  (as  that  term is
defined in Rule  16a-1(f)  promulgated  under the 1934 Act) and directors of the
Company and all persons who own 10 percent or more of the  Company's  issued and
outstanding Stock.

                  "Annual  Grant  Date"  shall  mean the  date of the  Company's
annual shareholder meeting.

                  "Automatic  Option  Grant" shall mean those  automatic  option
grants made pursuant to the  Automatic  Program on the Annual Grant Date, on the
Initial Grant Date,  and on the date that the Second  Restated Plan was approved
by the shareholders of the Company.

                  "Automatic  Program"  shall  mean  that  portion  of the  Plan
relating to the Options issued automatically under Article III hereof.

                  "Award" shall mean a Stock Award, SAR or Cash Award.
                                      A-14
<PAGE>
                  "Board" shall mean the Board of Directors of the Company.

                  "Cash  Award"  shall  mean an  award  to be  paid in cash  and
granted under Section 2.5 hereunder.

                  "Change in Control"  shall mean (i) a person or related  group
of  persons,  other than the Company or a person  that  directly  or  indirectly
controls,  is controlled by, or under common control with the Company,  acquires
ownership  of 40  percent  or more of the  Company's  outstanding  common  stock
pursuant to a tender or exchange  offer which the Board of Directors  recommends
that  the  Company's  shareholders  not  accept,  or  (ii)  the  change  in  the
composition of the Board occurs such that those  individuals who were elected to
the Board at the last  shareholders'  meeting at which there was not a contested
election for Board membership  subsequently ceased to comprise a majority of the
Board by reason of a contested election.

                  "Code"  shall  mean the  Internal  Revenue  Code of  1986,  as
amended.

                  "Company" shall mean Action  Performance  Companies,  Inc., an
Arizona corporation.

                  "Discretionary  Program"  shall mean that  portion of the Plan
relating  to the  Options  and  Awards  issued  in the  discretion  of the  Plan
Administrator pursuant to Article II hereof.

                  "Effective Date" shall mean September 4, 1996.

                  "Eligible Directors"  shall mean non-employee Board members.

                  "Eligible  Persons"  shall mean those persons who, at the time
that the Option or Award is granted,  are (i) key personnel (including officers)
of the Company or parent or subsidiaries of the Company,  or (ii) consultants or
independent  contractors who provide valuable  services to the Company or parent
or subsidiaries of the Company.

                  "Employee  Committee"  shall mean that committee  appointed by
the  Board to  administer  the  Plan  with  respect  to the  Non-Affiliates  and
comprised of two or more persons who are members of the Board and/or officers of
the Company.

                  "First  Restated  Plan"  shall mean the Plan  amended  through
January 14, 1993 as approved by the Board and the shareholders of the Company on
January 14, 1993.

                  "Fourth  Restated  Plan"  shall mean the Plan  approved by the
Board on the Effective Date, as amended through January 16, 1997.

                  "Initial  Grant  Date"  shall  mean the date that an  Eligible
Director is first appointed or elected to the Board.

                  "Non-Affiliates"  shall mean all Eligible  Persons who are not
Affiliates.

                  "Non-Employee   Directors"  shall  mean  those  Directors  who
satisfy the  definition of  "Non-Employee  Director"  under Rule  16b-3(b)(3)(i)
promulgated under the 1934 Act.

                  "$100,000  Limitation"  shall mean the limitation in which the
aggregate fair market value  (determined  as of the respective  date or dates of
grant) of the Stock for which one or more  Options  granted to any person  under
this Plan (or any other  option plan of the Company or its parent or  subsidiary
corporations)  may for the first time be exercisable as incentive  stock options
under  the Code  during  any one  calendar  year  shall  not  exceed  the sum of
$100,000.
                                      A-15
<PAGE>
                  "Optionholder"  shall  mean an  Eligible  Person  or  Eligible
Director to whom Options have been granted.

                  "Optioned  Shares"  shall  be  those  shares  of  Stock  to be
optioned from time to time to any Eligible Person or Eligible Director.

                  "Options" shall mean options granted under the Plan to acquire
Stock.

                  "Plan"   shall  mean  this  stock   option   plan  for  Action
Performance Companies, Inc.

                  "Plan  Administrator"  shall  mean (a) either the Board or the
Senior Committee,  with respect to the  administration of the Plan as it relates
to Affiliates and (b) either the Board or the Employee  Committee,  with respect
to the administration of the Plan as it relates to Non-Affiliates.

                  "SAR" shall mean stock appreciation rights granted pursuant to
Section 2.3 hereunder.

                  "Second Effective Date" shall mean January 11, 1994.

                  "Second  Restated  Plan"  shall mean the Plan  approved by the
Board on January 11, 1994 and approved by the Company's shareholders on July 12,
1994.

                  "Senior Committee" shall mean that committee  appointed by the
Board to administer the Plan with respect to the Affiliates and comprised of two
or more Non-Employee Directors.

                  "Service"  shall have the meaning set forth in Section  2.1(n)
hereof.

                  "Stock" shall mean shares of the Company's  common stock which
may be unissued or treasury shares as the Board may from time to time determine.

                  "Stock  Awards"  shall mean Stock  directly  granted under the
Plan.

                  "Third  Restated  Plan"  shall mean the Plan  approved  by the
Board on July 3, 1995 and approved by the Company's shareholders on February 28,
1996.

                  EXECUTED this 16th day of January, 1997.

                                           ACTION PERFORMANCE COMPANIES,
                                           INC., an Arizona corporation


                                           By:     /s/ Fred W. Wagenhals
                                              ---------------------------------
                                           Its:    President
                                              ---------------------------------
ATTESTED BY:


/s/ Tod Wagenhals
- -------------------------
Secretary
                                      A-16

                                  EXHIBIT 11.1

                    COMPUTATION OF PRIMARY EARNINGS PER SHARE
<TABLE>
<CAPTION>
                                                      Six Months Ended                Three Months Ended
                                                          March 31,                         March 31,
                                                   1997            1996              1997             1996
                                               -----------      -----------      -----------      -----------
<S>                                            <C>              <C>              <C>              <C>        
Shares

Weighted average number of common
  shares outstanding                            13,234,930       11,341,864       13,579,433       11,391,780
Additional shares assuming conversion of:
    Stock Options                                  551,409          477,048          549,587          482,182
    Warrants                                          --             42,320             --             39,326
    Preferred Stock                                   --          1,000,000             --          1,000,000
                                               -----------      -----------      -----------      -----------

Weighted average shares outstanding             13,786,339       12,861,232       14,129,020       12,913,288
                                               ===========      ===========      ===========      ===========

Net Income                                     $ 4,005,165      $ 2,017,672      $ 2,437,032      $ 1,139,897
                                               ===========      ===========      ===========      ===========

Primary Earnings Per Share                     $      0.29      $      0.16      $      0.17      $      0.09
                                               ===========      ===========      ===========      ===========
</TABLE>
     All share amounts and per share data have been restated to reflect the
     two-for-one stock split effected as a stock dividend on May 28, 1996.
                                       16

                                  EXHIBIT 11.2

                 COMPUTATION OF FULLY DILUTED EARNINGS PER SHARE
<TABLE>
<CAPTION>

                                                     Six Months Ended                Three Months Ended
                                                         March 31,                        March 31,
                                                   1997             1996             1997             1996
                                               -----------      -----------      -----------      -----------
<S>                                            <C>              <C>              <C>              <C>        
Shares

Weighted average number of common
  shares outstanding                            13,234,930       11,341,864       13,579,433       11,391,780
Additional shares assuming conversion of:
  Stock Options                                    564,196          557,504          549,634          547,174
  Warrants                                            --             49,044             --             44,590
  Preferred Stock                                     --          1,000,000             --          1,000,000
                                               -----------      -----------      -----------      -----------

Weighted average shares                         13,799,126       12,948,412       14,129,067       12,983,544
                                               ===========      ===========      ===========      ===========
    outstanding
Net Income                                     $ 4,005,165      $ 2,017,672        2,437,032        1,139,897
                                               ===========      ===========      ===========      ===========


Fully Diluted Earnings
    Per Share                                  $      0.29      $      0.16      $      0.17      $      0.09
                                               ===========      ===========      ===========      ===========
</TABLE>
     All share amounts and per share data have been restated to reflect the
     two-for-one stock split effected as a stock dividend on May 28, 1996.
                                       17

<TABLE> <S> <C>

<ARTICLE>                    5
<LEGEND>
                              This   exhibit    contains    summary    financial
                              information   extracted   from  the   Registrant's
                              financial  statements  for the period  ended March
                              31,  1997,  and is  qualified  in its  entirety by
                              reference  to  such  financial  statements.   This
                              exhibit  shall not be deemed filed for purposes of
                              Section  11 of  the  Securities  Act of  1933  and
                              Section 18 of the Securities Exchange Act of 1934,
                              or  otherwise  subject  to the  liability  of such
                              Sections,  nor  shall  it be  deemed a part of any
                              other  filing  which  incorporates  this report by
                              reference,  unless  such  other  filing  expressly
                              incorporates this Exhibit by reference.
</LEGEND>
<MULTIPLIER>                 1,000
<CURRENCY>                   U.S. DOLLARS
       
<S>                            <C>
<PERIOD-TYPE>                  6-MOS
<FISCAL-YEAR-END>                                   SEP-30-1997
<PERIOD-START>                                      OCT-01-1996
<PERIOD-END>                                        MAR-31-1997
<EXCHANGE-RATE>                                               1
<CASH>                                                    2,979
<SECURITIES>                                                  0
<RECEIVABLES>                                            12,860
<ALLOWANCES>                                                895
<INVENTORY>                                              13,810
<CURRENT-ASSETS>                                         34,457
<PP&E>                                                   17,235
<DEPRECIATION>                                            4,784
<TOTAL-ASSETS>                                           81,519
<CURRENT-LIABILITIES>                                    15,254
<BONDS>                                                  22,305
                                         0
                                                   0
<COMMON>                                                    137
<OTHER-SE>                                               31,939
<TOTAL-LIABILITY-AND-EQUITY>                             81,519
<SALES>                                                  43,478
<TOTAL-REVENUES>                                         43,478
<CGS>                                                    26,302
<TOTAL-COSTS>                                            26,302
<OTHER-EXPENSES>                                          9,750
<LOSS-PROVISION>                                              0
<INTEREST-EXPENSE>                                          916
<INCOME-PRETAX>                                           6,675
<INCOME-TAX>                                              2,670
<INCOME-CONTINUING>                                       4,005
<DISCONTINUED>                                                0
<EXTRAORDINARY>                                               0
<CHANGES>                                                     0
<NET-INCOME>                                              4,005
<EPS-PRIMARY>                                              0.29
<EPS-DILUTED>                                              0.29
        

</TABLE>


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