ACTION PERFORMANCE COMPANIES INC
S-3, 1997-03-07
MISC DURABLE GOODS
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      As filed with the Securities and Exchange Commission on March 7, 1997
                                                      Registration No. 333-_____
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 ---------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                 ---------------

                       ACTION PERFORMANCE COMPANIES, INC.
             (Exact Name of Registrant as Specified in its Charter)
<TABLE>
<S>                                                  <C>                                 <C>       
           ARIZONA                                   5090                                86-0704792
- ------------------------------            ---------------------------             ----------------------
(State or other jurisdiction of          (Primary Standard Industrial               (I.R.S. Employer
incorporation or organization)            Classification Code Number)             Identification Number)
                                          ---------------------------

</TABLE>

                             2401 West First Street
                              Tempe, Arizona 85281
                                 (602) 894-0100
    (Address, including zip code, and telephone number, including area code,
                  of Registrant's principal executive offices)
                                 ---------------

<TABLE>
<S>                                                                        <C>
                    FRED W. WAGENHALS                                              Copies to:
            Chairman of the Board, President,                                 Robert S. Kant, Esq.
               and Chief Executive Officer                                   Jere M. Friedman, Esq.
                 2401 West First Street                                   O'Connor, Cavanagh, Anderson,
                  Tempe, Arizona 85281                                   Killingsworth & Beshears, P.A.
                     (602) 894-0100                                          One East Camelback Road
(Name, address, including zip code, and telephone number,                    Phoenix, Arizona  85012
       including area code, of agent for service)                                (602) 263-2606
</TABLE>
                                 --------------

         Approximate  date of  Commencement  of Proposed Sale to the Public:  As
soon as practical after the Registration Statement becomes effective.

         If the only securities  being registered on this form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. |_|

         If any of the  securities  being  registered  on  this  form  are to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933, please check the following box. |X|

         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. |_| __________

         If this  Form is a  post-effective  amendment  filed  pursuant  to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering. |_| __________

         If delivery of the  prospectus  is expected to be made pursuant to Rule
434, please check the following box. |_|

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
===================================================================================================================
                                                                     Proposed Maximum               Amount of
            Title of Shares                   Amount to be               Aggregate                Registration
            to be Registered                   Registered            Offering Price(1)                 Fee
- -------------------------------------------------------------------------------------------------------------------
<S>                                          <C>                          <C>                      <C>      
Common Stock(2).....................         933,718 Shares               $19,958,222.00           $6,047.95
                                             --------------               --------------           ---------
         Total......................         933,718 Shares               $19,958,222.00           $6,047.95
===================================================================================================================
</TABLE>
(1)  Estimated  solely for purposes of calculating the registration fee pursuant
     to Rule 457(c).

(2)  Such  shares are being  registered  for resale from time to time by certain
     Selling Shareholders.
<PAGE>
Pursuant  to  Rule  429,  this  Registration  Statement  relates  to (a)  77,798
outstanding  shares of Common  Stock that have been  registered  for resale from
time to time by  certain  Selling  Shareholders  (as  adjusted  to  reflect  the
two-for-one  stock split  effected as a stock dividend on May 28, 1996) included
in the Registrant's  Registration  Statement on Form S-3 and amendments  thereto
(No.  33-79942)  as  filed  with the  Commission  on June 8,  1994 and  declared
effective on September  20, 1994,  and (b) 45,000  outstanding  shares of Common
Stock that have been  registered for resale from time to time as included in the
Registrant's  Registration  Statement on Form S-3 (No.  333-03865) as filed with
the Commission on May 16, 1996 and declared effective on May 29, 1996.

THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(A) OF THE
SECURITIES  ACT OF 1933,  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


                   SUBJECT TO COMPLETION, DATED MARCH 7, 1997
PROSPECTUS


                        1,056,516 Shares of Common Stock

                       ACTION PERFORMANCE COMPANIES, INC.

         This Prospectus  relates to 1,056,516 shares of common stock, par value
$.01 per share (the "Common Stock") of Action Performance  Companies,  Inc. (the
"Company") that may be sold from time to time by certain selling shareholders of
the Company (the "Selling  Shareholders").  To the extent required by applicable
law or Securities and Exchange Commission regulations,  this Prospectus shall be
delivered  to  purchasers  upon resale of shares of Common  Stock by the Selling
Shareholders.  The Company  will not receive any of the proceeds of sales by the
Selling Shareholders.

         The  Company's  Common  Stock is traded on the Nasdaq  National  Market
under the symbol "ACTN." On February 28, 1997, the last sale price of the Common
Stock as reported on Nasdaq was $21.50 per share.

         The securities  offered hereby involve a high degree of risk. See "Risk
Factors," which begins on page 7 of this Prospectus.

         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.


                 The date of this Prospectus is      , 1997.
<PAGE>
                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements,  and other  information  may be  inspected  and copied at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Washington, D.C. 20549, and at the following Regional Offices of the Commission:
New York Regional  Office,  Seven World Trade Center,  New York, New York 10048,
and Chicago Regional Office, 500 West Madison Street,  Chicago,  Illinois 60661.
Copies of such material may be obtained from the Public Reference Section of the
Commission, Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C.
20549 upon payment of the prescribed  fees. The Commission  also maintains a Web
site that contains reports, proxy and information statements and other materials
that are filed through the Commission's Electronic Data Gathering, Analysis, and
Retrieval system. This Web site can be accessed at http://www.sec.gov.

                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

         The Company  hereby  incorporates  by reference in this  Prospectus the
following  documents  previously  filed  with  the  Commission  pursuant  to the
Exchange Act: (i) the Company's  Annual Report on Form 10-KSB for the year ended
September  30,  1996,  as filed by the Company on December  30,  1996;  (ii) the
Company's  Current  Report on Form 8-K as filed by the Company on  November  22,
1996 and as amended by Form 8-K/A as filed by the Company on January  13,  1997;
(iii)  the  Company's  Current  Report  on Form 8-K as filed by the  Company  on
January  23,  1997 and as  amended  by Form  8-K/A as  filed by the  Company  on
February  24, 1997;  (iv) the  Company's  Quarterly  Report on Form 10-Q for the
quarter  ended  December 31, 1996, as filed by the Company on February 14, 1997;
and  (v)  the  description  of  the  Company's  Common  Stock  contained  in the
Registration  Statement on Form 8-A/A as filed with the  Commission  on June 14,
1995.  The Current  Report on Form 8-K as filed by the  Company on November  22,
1996  and as  amended  by Form  8-K/A as filed on  January  13,  1997,  which is
incorporated by reference  herein,  contains  audited  financial  statements for
Sports  Image,  Inc. as of and for the year ended  December 31, 1995 and for the
period from January 1, 1996 to November 7, 1996.  The financial  statements  for
Sports Image,  Inc. for the year ended  December 31, 1994 have been omitted as a
result of the inability of the Company or Sports Image, Inc. to obtain financial
records from the owners of the  predecessor  of Sports Image,  Inc. In addition,
the Company  believes that the financial  results of the  predecessor  of Sports
Image,  Inc. for the year ended December 31, 1994 are not  representative of the
current  business  operations  of Sports  Image,  Inc.  and  would  not  provide
meaningful or relevant information to investors.

         All  reports  and other  documents  subsequently  filed by the  Company
pursuant to Sections  13(a),  13(c),  14 or 15(d) of the  Exchange Act after the
date of this Prospectus  shall be deemed to be incorporated by reference  herein
and to be a part hereof from the date of filing of such  reports and  documents.
Any statement contained in a document  incorporated or deemed to be incorporated
by  reference  herein prior to the date hereof shall be deemed to be modified or
superseded  for  purposes  of this  Prospectus  to the extent  that a  statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.  Any statement so modified or superseded shall not be deemed,  except
as so modified or superseded, to constitute a part of this Prospectus.

         The  information  relating to the Company  contained in this Prospectus
summarizes,  is based upon, or refers to,  information and financial  statements
contained in one or more of the  documents  incorporated  by  reference  herein;
accordingly,  such information  contained herein is qualified in its entirety by
reference to such documents and should be read in conjunction therewith.

         The Company  will  furnish  without  charge to each person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the documents  referred to above that have been incorporated by
reference  herein (other than exhibits to such  documents,  unless such exhibits
are  specifically  incorporated  by  reference  into the  information  that this
Prospectus  incorporates).  Requests  should be directed  to Action  Performance
Companies,  Inc., 2401 West First Street, Tempe, Arizona 85281, (telephone (602)
894-0100), Attention: Secretary.

                           FORWARD-LOOKING STATEMENTS

         This Prospectus contains forward-looking  statements that involve risks
and  uncertainties.  The Company's  actual  results of  operations  could differ
materially from those anticipated in such forward-looking statements as a result
of certain factors, including those set forth in "Risk Factors" and elsewhere in
this Prospectus.
                                        2
<PAGE>
                               PROSPECTUS SUMMARY

         The following  summary is qualified in its entirety by reference to the
detailed  information  and financial  statements,  including the notes  thereto,
appearing  elsewhere or  incorporated  by reference in this  Prospectus.  Unless
otherwise  indicated,   all  information  in  this  Prospectus  (i)  reflects  a
two-for-one  stock split  effected as a stock dividend on May 28, 1996, and (ii)
assumes no exercise of any currently outstanding or authorized options.

                                   The Company

         The  Company  is a  leader  in  the  design  and  sale  of  motorsports
collectible and consumer products.  The Company designs and markets  collectible
die-cast and pewter  miniature  replicas of  motorsports  vehicles,  designs and
markets  licensed  apparel,  souvenirs,  and other  motorsports  consumer  items
(including t-shirts,  hats, jackets,  mugs, key chains, and drink bottles),  and
licenses a line of motorsports-related products for sale in the mass-merchandise
market. The Company also develops marketing and product promotional programs for
corporate  sponsors of motorsports which feature the Company's die-cast replicas
or other products as premium awards  intended to increase brand awareness of the
products or services of the corporate sponsors,  and represents popular race car
drivers in a broad range of licensing and other revenue-producing opportunities,
including product licenses,  corporate sponsorships,  endorsement contracts, and
speaking  engagements.  The Company  markets its  motorsports  collectibles  and
consumer items pursuant to license  arrangements with popular race drivers,  car
owners, car sponsors,  and automobile  manufacturers.  The Company's motorsports
collectibles and consumer products are manufactured by third parties,  generally
utilizing the Company's designs, tools, and dies.

         The Company  designs  its  products  and other  programs  primarily  to
capitalize on the growing interest in motorsports. The popularity of motorsports
with consumers has resulted in significant  growth in the motorsports  industry.
USA Today reports that motorsports racing is the fastest growing spectator sport
in the nation.  According to The Wall Street Journal,  approximately 5.3 million
fans  attended  the 31 races of the  National  Association  for  Stock  Car Auto
Racing's  ("Nascar")  Winston  Cup  series  in  1995.  According  to USA  Today,
attendance at Winston Cup events has more than doubled in the past decade,  from
75,643 per event in 1985 to 180,260 in 1996.  USA Today  reports that TV ratings
are growing even faster, with more than 100 million people tuning in to Nascar's
televised events each year. A.C. Nielsen reports that, with the exception of NFL
football,  Nascar  Winston Cup  telecasts  score  higher  ratings than any other
sporting event aired by cable.  The Wall Street  Journal  reported that sales of
Nascar-  licensed goods have grown  ninefold  during the 1990s to more than $500
million per year and are  expected to reach $1.0  billion by 1998.  According to
Nascar,  70 of the Fortune 500  companies  utilize  motorsports  sponsorship  or
advertising as part of their marketing strategies.

         The Company  focuses on  developing  long-term  relationships  with and
engages in comprehensive efforts to license the most popular drivers in each top
racing  category as well as car owners,  car sponsors,  car  manufacturers,  and
others in these racing categories.  The Company has license agreements with many
of the most popular  drivers,  including  seven-time  Winston Cup champion  Dale
Earnhardt,  1995  Winston Cup champion  Jeff  Gordon,  1996 Winston Cup champion
Terry  Labonte,  and six-time  NHRA Funny Car champion  John Force.  The Company
continually  strives to  strengthen  its  relationships  with  licensors  and to
develop  opportunities to market  innovative  collectible and licensed  consumer
products that appeal to motorsports  enthusiasts.  The Company believes that its
license  agreements with notable Nascar and other motorsports  personalities and
sponsors  significantly  enhance the collectible  value and marketability of its
products. The Company also believes that drivers and other motorsports licensors
increasingly  recognize the Company's ability to design,  develop, and produce a
broad range of  high-quality  licensed  products  and to market  those  products
through well-defined,  organized, and established distribution channels designed
to maximize sales and profitability.

         The  Company  continually  seeks to  develop or  acquire  exciting  and
progressive  new products and programs.  Historically,  the Company has designed
and marketed  die-cast  collectibles  featuring Nascar drivers and vehicles.  In
1995, the Company began expanding its lines of die-cast  collectibles to include
other types of  motorsports  vehicles,  including  National Hot Rod  Association
("NHRA") drag racing, Nascar's new "Super Truck" racing series, dirt car racing,
and sprint car racing.  The Company acquired the business and  substantially all
of the assets of Sports Image,
                                        3
<PAGE>
Inc. ("Sports Image") in November 1996 and the business and substantially all of
the assets of Motorsport  Traditions Limited  Partnership and Creative Marketing
and Promotions, Inc. (together, "Motorsport Traditions") in January 1997. Sports
Image and  Motorsport  Traditions  market and  distribute  licensed  motorsports
apparel and other souvenir items, featuring the likeness of Dale Earnhardt, Jeff
Gordon, Terry Labonte, Darrell Waltrip, Bobby Labonte, and other popular drivers
through a network  of  wholesale  distributors,  trackside  events,  promotional
programs  for  corporate  sponsors,  and fan clubs.  Sports Image had revenue of
approximately $32.5 million and $41.8 million during the year ended December 31,
1995 and the period  from  January 1, 1996 to  November  7, 1996,  respectively.
Motorsport  Traditions  had annual revenue of  approximately  $33.0 million from
sales of licensed apparel,  souvenirs,  and other motorsports  consumer products
during 1996. The Company  believes that Sports Image and  Motorsport  Traditions
represent an  important  new  distribution  channel for the  Company's  die-cast
collectibles,  provide  significant  opportunities  for developing and marketing
licensed apparel and souvenirs, and position the Company as the leading marketer
of licensed motorsports apparel and souvenirs.

         In December  1996,  the Company  entered into a license  agreement with
Hasbro,  Inc.  ("Hasbro"),  a  multi-billion  dollar toy and game  manufacturer,
covering  the  exclusive  sale by  Hasbro  of a new line of  motorsports-related
products in the  mass-merchandise  market. The Company believes that the license
agreement  with Hasbro will enable it to remain  focused on its core business of
designing and marketing motorsports collectibles, apparel, and souvenir products
while  enabling the Company to benefit  from  Hasbro's  retail mass  merchandise
marketing  expertise and resources as a means of expanding the Company's product
offerings  without  committing   substantial   resources  to  manufacturing  and
marketing activities.

         The  Company  pursues a strategy  designed  to enable it to enhance its
leadership  position  in  the  motorsports  collectible  and  consumer  products
industry.  Key aspects of this  strategy  include (i)  continuing to enhance its
existing products and introduce new products that appeal to racing  enthusiasts,
(ii)  expanding and  strengthening  its licensing  arrangements,  (iii) pursuing
strategic acquisitions and alliances, (iv) investing in proprietary tooling, and
(v)  providing  a  one-stop   source  for  revenue   opportunities   for  racing
personalities.

         The Company was  incorporated  in Arizona in 1992. As used herein,  the
term "Company" refers to Action Performance Companies, Inc. and its subsidiaries
and operating divisions,  including Sports Image and Motorsport Traditions.  The
Company's  principal  executive  offices are located at 2401 West First  Street,
Tempe, Arizona 85281, and its telephone number is (602) 894-0100.

                                  The Offering

<TABLE>
<S>                                                               <C>                             
Securities offered by the Selling Shareholders.................   1,056,516 shares of Common Stock

Common Stock currently outstanding.............................   13,703,485 shares(1)

Use of proceeds................................................   The Company will not receive any of the proceeds of
                                                                  sales of Common Stock by the Selling Shareholders.

Risk factors...................................................   Investors should carefully consider the factors
                                                                  discussed under "Risk Factors."

Nasdaq National Market symbol..................................   ACTN
</TABLE>
- --------------
(1)      Excludes (i)  1,014,305  shares of Common  Stock  reserved for issuance
         upon exercise of stock options outstanding as of December 31, 1996, and
         (ii) 301,450  shares  reserved for issuance  upon the exercise of stock
         options  that may be  granted in the future  under the  Company's  1993
         Stock  Option  Plan.  The  Company is seeking  shareholder  approval to
         increase  the options  that may be granted  under the 1993 Stock Option
         Plan from 2,000,000 to 2,750,000  shares.  See "Management  -1993 Stock
         Option Plan."
                                        4
<PAGE>
                       Summary Consolidated Financial Data
               (in thousands, except share and per share amounts)
<TABLE>
<CAPTION>
                                                                                      Three Months Ended
                                                 Years Ended September 30,                December 31,
                                         ---------------------------------------   --------------------------
                                            1994           1995          1996          1995          1996
                                         -----------   -----------   -----------   -----------   ------------
                                                                                          (unaudited)
<S>                                      <C>           <C>           <C>           <C>           <C>        
Operating Data:
Net sales ............................   $    16,869   $    26,131   $    44,216   $     8,006   $    15,175
Income before benefit from
   (provision for) income taxes ......           409         4,154         9,870         1,463         2,614
Net income ...........................           633         2,770         5,953           878         1,568
Net income per share and
   common share equivalent(1) ........   $      0.08   $      0.25   $      0.46   $      0.07   $      0.12
Weighted average number of common
   shares and common share
   equivalents outstanding(1)(2) .....     9,639,946    11,570,046    13,069,380    12,839,544    13,476,148

Balance Sheet Data (at end of period):
Working capital ......................   $     5,699   $    11,922   $    18,094   $    12,199   $    21,966
Total assets .........................        11,656        23,351        31,649        23,920        66,207
Notes payable and long-term debt(3) ..            61           288           365           461        24,899
Shareholders' equity(2) ..............         6,909        18,890        26,996        20,070        33,863
</TABLE>
- ---------------

(1)  Adjusted  to  reflect  the  two-for-one  stock  split  effected  as a stock
     dividend on May 28, 1996.
(2)  Excludes (i) 342,857  shares of Common Stock issued  subsequent to December
     31, 1996 as a result of the  acquisition  of  Motorsport  Traditions,  (ii)
     187,500  shares of Common Stock issued  subsequent  to December 31, 1996 in
     one private  placement,  and (iii) an aggregate of 65,666  shares of Common
     Stock  issued  subsequent  to  December  31,  1996 upon  exercise  of stock
     options.  See "Private  Placements."  
(3)  Amounts shown as of December 31, 1996 include the $24.0 million  promissory
     note issued to the sellers of Sports Image.  In January  1997,  the Company
     issued an  aggregate of $20.0  million in principal  amount of senior notes
     and entered into a new $16.0 million credit facility.  The Company used the
     proceeds  from the sale of the senior notes and a portion of the new credit
     facility  to repay the  promissory  note  issued to the  sellers  of Sports
     Image. See "Management's Discussion and Analysis of Financial Condition and
     Results of Operations - Liquidity and Capital Resources."
                                        5
<PAGE>
           Summary Unaudited Pro Forma Combined Financial Information
               (in thousands, except share and per share amounts)

         The  following   summary   unaudited  pro  forma   combined   financial
information of the Company for the fiscal year ended  September 30, 1996 and the
three months ended December 31, 1996 give effect to the  acquisitions  of Sports
Image and  Motorsport  Traditions.  The  summary  unaudited  pro forma  combined
statements  of operations  for the fiscal year ended  September 30, 1996 and the
three months  ended  December  31, 1996 assume that the  acquisitions  of Sports
Image and  Motorsport  Traditions  had been  completed  on October 1, 1995.  The
summary unaudited pro forma combined balance sheet as of December 31, 1996 gives
effect to the  acquisition  of  Motorsport  Traditions  as if it had occurred on
December  31,  1996.  The  summary   unaudited  pro  forma  combined   financial
information  presented  herein does not purport to represent  what the Company's
actual  results of  operations  would have been had the  acquisitions  of Sports
Image and  Motorsport  Traditions  occurred  on those  dates or to  project  the
Company's results of operations for any future period.
<TABLE>
<CAPTION>
                                        For the Fiscal Year Ended September 30, 1996
                                                                                               Adjusted
                                        The        Acquired        Total        Pro Forma      Pro Forma
                                      Company      Companies      Combined    Adjustments(1)   Combined
                                      -------      ---------      --------    --------------   --------
<S>                                 <C>           <C>           <C>           <C>            <C>        
Operating Data:
Net sales .......................   $    44,216   $    78,640   $   122,856   $   (11,229)   $   111,627
Income before provision for
    (benefit from) income taxes .         9,870         6,198        16,068        (3,574)        12,494
Net income ......................         5,953         6,198        12,151        (4,637)         7,514
Pro forma net income
    per share ...................                                                            $      0.54
                                                                                             ===========
Weighted average number of
    common shares and common
    share equivalents outstanding                                                             13,815,598
                                                                                             ===========
</TABLE>
<TABLE>
<CAPTION>
                                                For the Three Months Ended December 31, 1996
                                                                                                          Adjusted
                                                    The        Acquired         Total       Pro Forma     Pro Forma
                                                  Company      Companies      Combined    Adjustments(1)  Combined
                                                  -------      ---------      --------    --------------  --------
<S>                                             <C>           <C>           <C>           <C>            <C>        
Operating Data:
Net sales ...................................   $    15,175   $    12,254   $    27,429   $    (1,050)   $    26,379
Income before provision for
    (benefit from) income taxes .............         2,614            26         2,640          (459)         2,181
Net income ..................................         1,569            26         1,595          (284)         1,311
Pro forma net income
    per share ...............................                                                            $      0.09
                                                                                                         ===========
Weighted average number of
    common shares and common
    share  equivalents outstanding ..........                                                             13,989,995
                                                                                                         ===========

Balance Sheet Data (as of 
    December 31, 1996):
Working capital .............................   $    21,966   $     5,358   $    27,324   $    (6,765)   $    20,559
Total assets ................................        66,207         9,433        75,640         3,849         79,489
Notes payable and long-term debt,
  net of current portion ....................        24,899            11        24,910           850         25,760
Shareholders' equity ........................        33,863         7,034        40,897        (2,302)        38,595
</TABLE>

(1)  For a detailed description of the pro forma adjustments, see "Unaudited Pro
     Forma Combined Financial Information."
                                        6
<PAGE>
                                  RISK FACTORS

         The following factors, in addition to those discussed elsewhere in this
Prospectus,  should be carefully  considered in  evaluating  the Company and its
business before purchasing any of the securities offered hereby.

Certain Factors That Could Adversely Affect Operating Results

         The  Company's  operating  results are  affected  by a wide  variety of
factors that could adversely impact its net sales and operating  results.  These
factors,  many of which are  beyond  the  control of the  Company,  include  the
Company's  ability  to  identify  trends  in the  motorsports  collectibles  and
consumer markets and to introduce  products that take advantage of those trends;
its ability to identify popular motorsports  personalities and to enter into and
maintain mutually satisfactory  licensing arrangements with them; its ability to
design and  arrange for the timely  production  and  delivery  of its  products;
market  acceptance  of the  Company's  products;  the level and timing of orders
placed by customers; seasonality; the popularity and life cycles of and customer
satisfaction with products  designed and marketed by the Company;  the timing of
expenditures  in  anticipation  of orders;  the  cyclical  nature of the markets
served by the Company; and competition and competitive pressures on prices.

         The Company's  ability to increase its sales and  marketing  efforts to
stimulate customer demand and its ability to monitor  third-party  manufacturing
arrangements in order to maintain  satisfactory  delivery  schedules and product
quality are important factors in its long-term  prospects.  A slowdown in demand
for the  Company's  products  as a  result  of  ineffective  marketing  efforts,
manufacturing  difficulties,  changing  consumer  tastes and spending  patterns,
economic  conditions,  or other  broad-based  factors could adversely affect the
Company's operating results.

         Tobacco  and  alcohol  companies   provide  a  significant   amount  of
advertising and promotional support of racing events,  drivers,  and car owners.
In  August  1996,  the  U.S.  Food  and  Drug  Administration   published  final
regulations that will  substantially  restrict  tobacco industry  sponsorship of
sporting events, including motorsports, beginning in 1998. These regulations and
any other  legislation  that limit or  prohibit  advertisements  of tobacco  and
alcohol products at sporting events,  including racing events,  could ultimately
affect the popularity of motorsports,  which could have an adverse effect on the
Company.  The Company  believes,  however,  that other major  consumer  products
companies  would quickly  replace  tobacco and alcohol  companies as sponsors of
motorsports in the event that legislation  prohibiting  advertisements  of those
products takes effect.

Dependence on License Arrangements

         The Company  markets its  collectible  products  pursuant to  licensing
arrangements  with race car drivers,  race car owners,  race car  sponsors,  and
automobile manufacturers.  These licensing arrangements generally are limited in
scope and  duration  and  generally  authorize  the sale of  specified  licensed
products  for short  periods  of time.  The  success of  licensing  arrangements
depends  on many  factors,  including  the  reasonableness  of  license  fees in
relationship to revenue generated by sales of licensed  products,  the continued
popularity  of  licensees,  and the absence of their  sickness,  incapacity,  or
death. The termination, cancellation, or inability to renew any of the Company's
existing licensing arrangements,  or its inability to develop and enter into new
licensing arrangements, would have a material adverse effect on the Company. See
"Business - Licenses."

Integration of Business Operations

         The Company has recently completed the acquisitions of Sports Image and
Motorsport  Traditions.  There can be no assurance that the Company will be able
to  integrate   effectively  the  operations  of  Sports  Image  and  Motorsport
Traditions  with  the  Company's   operations  on  a  timely  basis,  to  manage
effectively the combined  operations of the acquired  businesses,  or to achieve
the Company's  operating and growth strategies with respect to these businesses.
The integration of the management,  operations,  and facilities of Sports Image,
Motorsport  Traditions,  and any other businesses the Company may acquire in the
future  could  involve  unforeseen  difficulties,  which  could  have a material
adverse effect on the Company's  business,  financial  condition,  and operating
results.
                                        7
<PAGE>
         The Company has conducted due diligence reviews of each of the acquired
businesses and has received representations and warranties regarding each of the
acquired  businesses.  There  can  be no  assurance,  however,  that  unforeseen
liabilities  will not arise in  connection  with the  operation  of the acquired
businesses  or  future  acquired  businesses  or that any  contractual  or other
remedies  available to the Company will be sufficient to compensate  the Company
in the event unforeseen liabilities arise.

         The  Company  anticipates  using  the  opportunities   created  by  the
combination of Sports Image and Motorsport Traditions to effect what the Company
believes will be  substantial  cost savings,  including a reduction in operating
expenses as a result of the  elimination  of  duplicative  sales and  marketing,
administrative,   warehouse,   and  distribution   facilities,   functions,  and
personnel.   Significant   uncertainties,   however,   accompany   any  business
combination,  and there can be no  assurance  that the  Company  will be able to
achieve its anticipated integration of facilities,  functions,  and personnel in
order to achieve  operating  efficiencies or otherwise realize cost savings as a
result of the recent  acquisitions  or future  acquisitions.  The  inability  to
achieve the anticipated cost savings could have a material adverse effect on the
Company's business, financial condition, and operating results.

Outstanding Indebtedness and Possible Need For Additional Capital

         In January  1997,  the Company  issued an aggregate of $20.0 million in
principal  amount of senior  notes and entered into a new $16.0  million  credit
facility.  See "Management's  Discussion and Analysis of Financial Condition and
Results of Operations - Liquidity and Capital  Resources." The Company  believes
that its  existing  capital  resources,  credit  facilities,  and cash flow from
operations  will be  sufficient to satisfy the  Company's  capital  requirements
during  the next  12-month  period,  other  than  those  related  to any  future
acquisitions. The Company, however, may be required to seek additional equity or
debt financing to finance future  acquisitions or the development of new product
lines, to provide guarantees under license agreements,  to obtain  international
letters  of  credit  in  connection  with  purchase  orders  from  its  offshore
manufacturers,  or  to  provide  funds  to  take  advantage  of  other  business
opportunities.  The timing and amount of any such capital requirements cannot be
predicted at this time.  Although  the Company has been able to obtain  adequate
financing on acceptable  terms in the past,  there can be no assurance that such
financing will continue to be available on acceptable  terms.  If such financing
is not available on satisfactory  terms, the Company may be unable to expand its
business  at the  rate  desired  and  its  operating  results  may be  adversely
affected.  Debt financing  increases  expenses and must be repaid  regardless of
operating  results.  Equity  financing  could result in  additional  dilution to
existing shareholders.

Competition

         The motorsports collectible and consumer products markets are extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the  Company  possesses.  The Company  believes  that  Racing  Champions,  Inc.,
Revell-Monogram,  Inc.,  and The ERTL  Company,  Inc.  constitute  its principal
competitors  in the die-cast  collectible  industry.  The Company's  motorsports
apparel and souvenirs compete with similar products sold or licensed by drivers,
owners,  sponsors, and other licensors with which the Company currently does not
have licenses,  as well as with sports apparel  licensors and  manufacturers  in
general.  Emerging  companies  also may increase  their  participation  in these
motorsports markets.

         The Company believes that its  relationships  with top race car drivers
and car owners  represent a significant  advantage  over its  competitors in the
motorsports  collectible and consumer products industry.  The Company strives to
expand and strengthen these relationships and to develop opportunities to market
innovative collectible and consumer licensed products that appeal to motorsports
enthusiasts.  The  ability of the Company to compete  successfully  depends on a
number of factors  both within and outside its control,  including  the quality,
features,  pricing,  and diversity of its products;  the quality of its customer
services;  its ability to recognize  industry  trends and  anticipate  shifts in
consumer  demands;  its success in designing and  marketing  new  products;  the
availability of adequate  sources of  manufacturing  capacity and the ability of
its  third-party  manufacturers  to meet delivery  schedules;  its efficiency in
filling   customer   orders;   the  continued   popularity  of  the  motorsports
personalities with whom the Company has licensing  arrangements;  its ability to
renew existing licensing arrangements and enter into new licensing arrangements;
its ability to develop and
                                        8
<PAGE>
maintain  effective  marketing  programs  that enable it to sell its products to
motorsports enthusiasts; product introductions by the Company's competitors; the
number,  nature,  and success of its competitors in a given market;  and general
market and economic conditions.  The Company's promotional programs must compete
for advertising dollars against other specialty  advertising programs and media,
such as television,  radio, newspapers,  magazines, and billboards.  The Company
currently  competes  principally  on the  basis  of the  current  popularity  of
motorsports;  the appeal of its  products;  and the cost,  design,  and delivery
schedules  of its  products.  There can be no  assurance  that the Company  will
continue to be able to compete successfully in the future.

Rapid Market Changes

         The markets for the Company's  products are subject to rapidly changing
customer tastes, a high level of competition,  seasonality,  and a constant need
to create and market  new  products.  Demand  for  motorsports  collectible  and
consumer  products is influenced by the popularity of certain  drivers and other
personalities,   themes,   cultural  and  demographic   trends,   marketing  and
advertising expenditures, and general economic conditions. Because these factors
can change  rapidly,  customer  demand also can shift quickly.  New  motorsports
collectible and consumer  products  frequently can be successfully  marketed for
only a limited time. The Company may not always be able to respond to changes in
customer  tastes  and  demands  because  of the  amount  of time  and  financial
resources that may be required to bring new products to market. The inability to
respond  quickly to market changes could have an adverse effect on the Company's
business,  financial condition,  and operating results. See "Business - Products
and Services."

Fluctuations in Sales

         The second  and third  calendar  quarters  of each year  generally  are
characterized   by  higher  sales  of  motorsports   products   because  of  the
introduction of new race car models for the racing season beginning in February.
Sales of  motorsports  products  are  lowest  in the  fourth  calendar  quarter,
corresponding  with  the end of the  racing  season.  Seasonal  fluctuations  in
quarterly  sales may require the Company to take temporary  measures,  including
changes in its personnel levels, borrowing amounts, and production and marketing
activities, and could result in unfavorable quarterly earnings comparisons.  The
Company  believes,  however,  that holiday sales of its products are increasing,
which has the effect of reducing seasonal fluctuations in its sales.

Dependence on Third Parties for Manufacturing

         The Company  depends upon third parties to manufacture its die-cast and
pewter collectibles and motorsports consumer products. Although the Company owns
most of the tools,  dies, and molds utilized in the  manufacturing  processes of
its  collectible  products  and owns the  tooling  and dies used to  manufacture
certain of its motorsports  consumer  products,  the Company has limited control
over the  manufacturing  processes  themselves.  As a result,  any  difficulties
encountered by the  third-party  manufacturers  that result in product  defects,
production delays, cost overruns, or the inability to fulfill orders on a timely
basis could have a material adverse effect on the Company.

         The Company  does not have  long-term  contracts  with its  third-party
manufacturers.  Although  the Company  believes it would be able to secure other
third-party  manufacturers  to produce its products as a result of its ownership
of the  molds  and  tools  used  in the  manufacturing  process,  the  Company's
operations would be adversely  affected if it lost its relationship  with any of
its current suppliers  (including  particularly its China-based  manufacturer of
die-cast products, which produced products constituting approximately 90% of the
Company's sales in fiscal 1996) or if its current  suppliers'  operations or sea
or air transportation with its China-based die-cast  manufacturer were disrupted
or terminated  even for a relatively  short period of time. The Company does not
maintain  an  inventory  of  sufficient  size  to  provide  protection  for  any
significant  period against an interruption  of supply,  particularly if it were
required to utilize alternative sources of supply.

         As a result of its recent  acquisitions  of Sports Image and Motorsport
Traditions, the Company anticipates that a substantial portion of its revenue in
fiscal 1997 will be derived from sales of licensed apparel, souvenirs, and other
consumer  products.  Most of the  manufacturers of these products are located in
the United States, and the Company
                                        9
<PAGE>
believes  that a number of  alternative  sources  for each of these  products is
readily  available  in the event that the  Company is unable to obtain  products
from any particular manufacturer.

International Trade, Exchange, and Financing

         The Company obtains its die-cast  collectibles and other replicas under
a  manufacturing  arrangement  with a third-party  manufacturer  in the Peoples'
Republic  of China  ("China").  The  Company  believes  that  production  of its
die-cast  products  overseas enables the Company to obtain these items on a cost
basis that enables the Company to market them profitably. The Company's reliance
on the third-party  manufacturer  to provide  personnel and facilities in China,
and the Company's  maintenance of equipment and inventories abroad, expose it to
certain  economic and  political  risks,  including  the business and  financial
condition of the  third-party  manufacturer,  political and economic  conditions
abroad,  and the  possibility  of  expropriation,  supply  disruption,  currency
controls, and exchange fluctuations as well as changes in tax laws, tariffs, and
freight rates.  Protectionist  trade  legislation in either the United States or
foreign  countries,  such as a change in the current tariff  structures,  export
compliance  laws, or other trade policies,  could adversely affect the Company's
ability to purchase  its products  from foreign  suppliers or the price at which
the Company can obtain  those  products.  The  Company has not  experienced  any
significant   interruptions   in  obtaining  its  die-cast   products  from  the
third-party manufacturer to date.

         All of the  Company's  purchases  from  its  foreign  manufacturer  are
denominated  in United States  dollars.  As a result,  the foreign  manufacturer
bears any risks  associated  with exchange rate  fluctuations  subsequent to the
date the Company places its orders with the manufacturer.  Purchases of die-cast
products from the foreign manufacturer  generally require the Company to provide
an  international  letter of credit in an amount  equal to the  purchase  order.
Although the Company currently has in place financing  arrangements in an amount
that it considers  adequate for anticipated  purchase  levels,  the inability to
fund any letter of credit required by a supplier would have an adverse impact on
the Company's operations.

         Under the terms of its license agreement with Hasbro,  Hasbro's royalty
payments to the Company  for sales by Hasbro in foreign  countries  are based on
the exchange  rates in effect on the last day of the calendar  quarter for which
such  royalties are owed.  As a result,  the Company bears any risks that may be
associated  with  exchange  rate  fluctuations  between the date on which Hasbro
records overseas sales of products subject to the license agreement and the last
day of the  calendar  quarter in which the sales are made.  The Company does not
currently  believe that  overseas  sales of products by Hasbro will  represent a
material  percentage of the Company's  total revenue.  As a result,  the Company
does not  currently  anticipate  that it will  engage  in  hedging  transactions
intended to offset potential adverse  consequences of exchange rate fluctuations
with respect to royalty payments due from Hasbro for sales in foreign countries.

Dependence on New Products

         The Company's  operating results depend to a significant  extent on its
ability to continue to develop and introduce new products on a timely basis that
compete  effectively  on the basis of price and that  address  customer  tastes,
preferences, and requirements.  The success of new product introductions depends
on various factors, including proper new product selection, successful sales and
marketing efforts,  timely production and delivery of new products, and consumer
acceptance of new products. There can be no assurance that any new products will
receive or maintain substantial market acceptance. The failure of the Company to
design,  develop,  and  introduce  popular  products  on a  timely  basis  would
adversely  affect its future  operating  results.  See  "Business - Products and
Services."

Management of Growth

         Since  1993,   the  Company's   business   operations   have  undergone
significant  changes and growth,  including its emphasis on and the expansion of
its collectible product lines,  acquisition of its motorsports consumer products
lines, and significant  investments in tooling.  The Company's ability to manage
effectively any significant future growth, however, will require it to integrate
successfully  the operations of Sports Image and Motorsport  Traditions with the
Company's  operations and to further  enhance its  operational,  financial,  and
management systems; to expand its facilities
                                       10
<PAGE>
and equipment;  to receive products from  third-party  manufacturers on a timely
basis;  and  to  successfully  hire,  train,  retain,  and  motivate  additional
employees. The failure of the Company to manage its growth on an effective basis
could  have a  material  adverse  effect on the  Company's  business,  financial
condition,  and  operating  results.  The  Company  may be  required to increase
staffing and other expenses as well as make  expenditures  on capital  equipment
and  manufacturing  sources  in  order  to meet the  anticipated  demand  of its
customers.  Sales of the Company's collectible and consumer products are subject
to changing consumer tastes,  and customers for the Company's  promotional items
generally  do not commit to firm  orders for more than a short time in  advance.
The Company's profitability would be adversely affected if the Company increases
its  expenditures  in  anticipation  of future  orders that do not  materialize.
Certain  customers also may increase orders for the Company's  products on short
notice,  which  would  place an  excessive  short-term  burden on the  Company's
resources.

Dependence on Key Personnel

         The Company's  development  and  operations to date have been,  and its
proposed  operations  will be,  substantially  dependent  upon the  efforts  and
abilities of its senior management,  including Fred W. Wagenhals,  the Company's
Chairman  of the Board,  President,  and Chief  Executive  Officer.  The loss of
services of one or more of its key employees,  particularly Mr. Wagenhals, could
have a material adverse effect on the Company.  The Company maintains key person
insurance on the life of Mr. Wagenhals in the amount of $3,000,000.  The Company
does not maintain such insurance on any of its other officers. See "Management."

Control by Management

         The directors and officers of the Company  currently own  approximately
17.5% of the Company's  outstanding  Common Stock.  See  "Principal  and Selling
Shareholders."

Possible Volatility of Stock Price

         The  market  price  of  the  Company's   Common  Stock  has  fluctuated
significantly  since its initial public offering in April 1993. See "Price Range
of Common Stock." The trading price of the Company's  Common Stock in the future
could be subject to wide  fluctuations  in response to quarterly  variations  in
operating  results of the Company,  actual or anticipated  announcements  of new
products by the Company or its  competitors,  changes in analysts'  estimates of
the Company's financial performance,  general conditions in the markets in which
the Company competes,  worldwide  economic and financial  conditions,  and other
events or factors.  The stock  market  also has  experienced  extreme  price and
volume  fluctuations that have particularly  affected the market prices for many
rapidly expanding  companies and that often have been unrelated to the operating
performance of such companies. These broad market fluctuations and other factors
may adversely affect the market price of the Company's Common Stock.

Litigation

         The Company is one of approximately 30 defendants in a lawsuit in which
the state of Arizona seeks recovery of certain  clean-up costs under federal and
state  environmental laws. The Company also is a defendant in a lawsuit alleging
breach of contractual duties and appropriation of certain business opportunities
of a dissolved corporation. The Company is actively defending these lawsuits. In
the event a decision  adverse  to the  Company  is  rendered  in either of these
lawsuits,  the resolution of such matter could have a material adverse effect on
the Company.  See "Management's  Discussion and Analysis of Financial  Condition
and Results of Operations" and "Business - Litigation."

Rights to Acquire Shares; Potential Issuance of Additional Shares

         As of February 28, 1997, options to acquire a total of 1,014,305 shares
were  outstanding  under the Company's 1993 Stock Option Plan (the "1993 Plan").
During the terms of such options,  the holders thereof will have the opportunity
to profit from an increase in the market  price of Common  Stock with  resulting
dilution in the  interests  of holders of Common  Stock.  The  existence of such
stock options could  adversely  affect the terms on which the Company can obtain
additional  financing,  and the  holders  of such  options  can be  expected  to
exercise such options at a time when
                                       11
<PAGE>
the Company,  in all likelihood,  would be able to obtain additional  capital by
offering  shares of its Common Stock on terms more favorable to the Company than
those provided by the exercise of such options.

Shares Eligible for Future Sale; Potential Depressive Effect on Stock Price

         Of  the  13,703,485  shares  of  Common  Stock  currently  outstanding,
10,281,512  shares  are  eligible  for  resale  in  the  public  market  without
restriction  unless  held by an  "affiliate"  of the  Company,  as that  term is
defined under the Securities Act of 1933, as amended (the "Securities Act"). The
remaining 3,421,973 shares of Common Stock currently outstanding are "restricted
securities,"  as that term is defined in Rule 144 under the Securities  Act, and
may be sold only in compliance with Rule 144, pursuant to registration under the
Securities Act, or pursuant to an exemption therefrom. An aggregate of 1,056,516
shares of such  "restricted  securities"  covered by this  Prospectus  are being
registered  for resale  pursuant  to the  Registration  Statement  of which this
Prospectus  forms  a part or have  been  registered  for  resale  under  another
Registration  Statement to which this  Prospectus  relates.  Affiliates also are
subject to certain of the resale  limitations of Rule 144 as  promulgated  under
the Securities Act. Generally, under Rule 144, each person who beneficially owns
restricted  securities  with  respect to which at least two years  have  elapsed
since the later of the date the  shares  were  acquired  from the  Company or an
affiliate of the Company may,  every three  months,  sell in ordinary  brokerage
transactions  or to market makers an amount of shares equal to the greater of 1%
of the Company's  then-outstanding  Common Stock or the average  weekly  trading
volume for the four weeks  prior to the  proposed  sale of such  shares.  Recent
changes  to Rule  144,  which go into  effect in April  1997,  will  reduce  the
two-year  holding  period to one year. An aggregate of 2,365,456  shares held by
certain officers and directors  currently are available for sale under Rule 144.
Sales of substantial  amounts of Common Stock by shareholders of the Company, or
even the potential for such sales, are likely to have a depressive effect on the
market price of the Common Stock and could impair the Company's ability to raise
capital  through  the  sale  of  its  equity  securities.  See  "Description  of
Securities - Shares Eligible for Future Sale."

Lack of Dividends

         The Company has never paid any cash  dividends  on its Common Stock and
does not  currently  anticipate  that it will pay  dividends in the  foreseeable
future.  Instead, the Company intends to apply its earnings to the expansion and
development of its business. See "Dividend Policy."

Change in Control Provisions

         The  Company's  Amended and  Restated  Articles of  Incorporation  (the
"Restated Articles"),  Amended and Restated Bylaws (the "Restated Bylaws"),  and
Arizona law contain provisions that may have the effect of making more difficult
or delaying attempts by others to obtain control of the Company, even when those
attempts may be in the best  interests of  shareholders.  The Restated  Articles
also authorize the Board of Directors,  without shareholder  approval,  to issue
one or more series of Preferred  Stock,  which could have  voting,  liquidation,
dividend, conversion, or other rights that adversely affect or dilute the voting
power of the holders of Common Stock. See "Description of Securities."

Cautionary Statement Regarding Forward-Looking Statements

         Certain  statements and information  contained in this Prospectus under
the headings  "Business,"  "Risk  Factors,"  and  "Management's  Discussion  and
Analysis of Financial  Condition and Results of Operations,"  concerning future,
proposed, and anticipated activities of the Company, certain trends with respect
to the Company's revenue, operating results, capital resources, and liquidity or
with  respect to the  markets in which the Company  competes or the  motorsports
industry in general, and other statements contained in this Prospectus regarding
matters that are not historical facts are  forward-looking  statements,  as such
term is defined in the Securities Act. Forward-looking statements, by their very
nature, include risks and uncertainties,  many of which are beyond the Company's
control. Accordingly,  actual results may differ, perhaps materially, from those
expressed in or implied by such forward-looking  statements.  Factors that could
cause actual  results to differ  materially  include those  discussed  elsewhere
under "Risk Factors."
                                       12
<PAGE>
                                 USE OF PROCEEDS

         The Company  will not receive any of the proceeds of sales of shares of
Common Stock by the Selling Shareholders.


                                    DIVIDENDS

         The Company has never paid  dividends  on its Common Stock and does not
anticipate that it will do so in the foreseeable  future.  The future payment of
dividends,  if any, on the Common Stock is within the discretion of the Board of
Directors  and will  depend on the  Company's  earnings,  capital  requirements,
financial condition, and other relevant factors.


                                 CAPITALIZATION

         The following table sets forth the  capitalization of the Company as of
December 31, 1996.
<TABLE>
<CAPTION>
                                                                                               December 31, 1996
                                                                                                  (unaudited)

<S>                                                                                               <C>        
Long-Term Debt
Notes payable to banks and long-term debt(1)............................................          $24,898,711
                                                                                                  ===========
Shareholders' Equity
Preferred stock, no par value, 5,000,000 shares authorized; no shares outstanding.......                 --
Common stock, $.01 par value, 25,000,000 shares authorized;
   13,107,462 shares issued and outstanding(2)(3).......................................              131,075
Additional paid-in capital(3)...........................................................           24,284,723
Retained earnings.......................................................................            9,447,191
                                                                                                  -----------
Total shareholders' equity(3)...........................................................          $33,862,989
                                                                                                  ===========
</TABLE>
- ---------------
(1)  Amounts shown as of December 31, 1996 include the $24.0 million  promissory
     note issued to the sellers of Sports Image.  In January  1997,  the Company
     issued an  aggregate of $20.0  million in principal  amount of senior notes
     and entered into a new $16.0 million credit facility.  The Company used the
     proceeds  from the sale of the senior notes and a portion of the new credit
     facility  to repay the  promissory  note  issued to the  sellers  of Sports
     Image. See "Management's Discussion and Analysis of Financial Condition and
     Results of Operations - Liquidity and Capital Resources."

(2)  Excludes (i)  1,014,305  shares of Common Stock  reserved for issuance upon
     exercise of stock  options  outstanding  as of December 31, 1996,  and (ii)
     301,450  shares  reserved for issuance  upon the exercise of stock  options
     that may be granted in the future  under the  Company's  1993 Stock  Option
     Plan. The Company is seeking  shareholder  approval to increase the options
     that may be granted  under the 1993 Stock  Option  Plan from  2,000,000  to
     2,750,000 shares. See "Management - 1993 Stock Option Plan."

(3)  Excludes (i) 342,857  shares of Common Stock issued  subsequent to December
     31, 1996 as a result of the  acquisition  of  Motorsport  Traditions,  (ii)
     187,500  shares of Common Stock issued  subsequent  to December 31, 1996 in
     one private  placement,  and (iii) an aggregate of 65,666  shares of Common
     Stock  issued  subsequent  to  December  31,  1996 upon  exercise  of stock
     options. See "Private Placements."
                                       13
<PAGE>
                           PRICE RANGE OF COMMON STOCK

         The  Company's  Common  Stock has been  quoted on the  Nasdaq  National
Market under the symbol "ACTN" since April 27, 1993.  The  following  table sets
forth the  quarterly  high and low closing sale prices of the  Company's  Common
Stock on the Nasdaq  National  Market for the  calendar  periods  indicated,  as
adjusted to reflect the two-for-one  stock split effected as a stock dividend on
May 28, 1996:
 
                                                                 High       Low
                                                                 ----       ---
1993:
   Second Quarter......................................         $3.50      $2.50
   Third Quarter.......................................          3.25       2.25
   Fourth Quarter......................................          2.78       1.50

1994:
   First Quarter.......................................         $2.31      $1.63
   Second Quarter......................................          2.25       1.81
   Third Quarter.......................................          2.25       1.84
   Fourth Quarter......................................          2.97       2.19

1995:
   First Quarter.......................................         $3.63      $2.44
   Second Quarter......................................          4.56       3.25
   Third Quarter.......................................          9.19       4.25
   Fourth Quarter......................................          9.63       6.25

1996:
   First Quarter.......................................        $11.31      $6.44
   Second Quarter......................................         19.75      10.81
   Third Quarter.......................................         14.34      10.63
   Fourth Quarter .....................................         18.75      13.63

1997:
   First Quarter (through February 28, 1977)...........        $24.25     $17.00

         As of  February  28,  1997,  there  were  162  holders  of  record  and
approximately 5,000 beneficial owners of the Company's Common Stock. On February
28, 1997,  the closing sales price of the  Company's  Common Stock on the Nasdaq
National Market was $21.50 per share.
                                       14
<PAGE>
                      SELECTED CONSOLIDATED FINANCIAL DATA

         The selected  historical  financial data presented  below as of and for
the  three  years  ended  September  31,  1996 are  derived  from the  Company's
consolidated  financial  statements,  which have been audited by Arthur Andersen
LLP,  independent public accountants.  The selected historical financial data as
of and for the three  months  ended  December 31, 1995 and 1996 are derived from
the  Company's  unaudited  financial  statements  as  incorporated  by reference
herein.  The  historical  financial data for the three months ended December 31,
1995 and 1996, in the opinion of management, include all adjustments, consisting
solely of normal recurring  adjustments,  necessary for a fair  presentation for
such periods.  The  historical  results of operations for the three months ended
December 31, 1996 are not  necessarily  indicative of results to be expected for
the year ended September 30, 1997. These selected  financial data should be read
in conjunction with "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and the Company's  consolidated  financial statements
and the notes thereto incorporated by reference herein.
<TABLE>
<CAPTION>
                                                                                                Three Months Ended
                                                   Fiscal Year Ended September 30,                  December 31,
                                             --------------------------------------------    ----------------------------
                                                 1994           1995             1996            1995            1996
                                                 ----           ----             ----            ----            ----
                                                          (in thousands, except share and per share amounts)
<S>                                          <C>             <C>             <C>             <C>             <C>         
Consolidated Statements of Income:
Sales:
   Collectible sales, net ................   $     12,802    $     23,443    $     40,904    $      7,697    $      9,922
   Apparel and souvenir sales, net(1) ....            143           1,190           1,961             309           5,253
   Promotional sales, net(2) .............          3,339           1,498           1,351            --              --
   M-Car sales, net(3) ...................            585            --              --              --              --
                                             ------------    ------------    ------------    ------------    ------------
     Net sales ...........................         16,869          26,131          44,216           8,006          15,175
Cost and expenses:
   Cost of sales .........................         10,488          15,882          25,296           4,764           8,780
   Selling, general and administrative ...          5,808           6,119           9,266           1,872           3,552
                                             ------------    ------------    ------------    ------------    ------------
Operating income .........................            573           4,130           9,654           1,370           2,843
Interest income (expense) and other, net .           (164)             24             216              93            (229)
                                             ------------    ------------    ------------    ------------    ------------
Income before benefit from (provision for)
   income taxes ..........................            409           4,154           9,870           1,463           2,614
Benefit from (provision for) income taxes             224          (1,384)         (3,917)           (585)         (1,046)
                                             ------------    ------------    ------------    ------------    ------------
Net income ...............................   $        633    $      2,770    $      5,953    $        878    $      1,568
                                             ============    ============    ============    ============    ============
Earnings per common share and
   common share equivalent(4) ............   $       0.08    $       0.25    $       0.46    $       0.07    $       0.12
                                             ============    ============    ============    ============    ============
Weighted average number of common
   shares and common share equivalents
   outstanding(4) ........................      9,639,946      11,570,046      13,069,380      12,839,544      13,476,148

Consolidated Balance Sheet Data
 (at end of period):
Working capital ..........................   $      5,699    $     11,922    $     18,094    $     12,199    $     21,966
Total assets .............................         11,656          23,351          31,649          23,920          66,207
Notes payable and long-term debt .........             61             288             365             461          24,899
Shareholders' equity .....................          6,909          18,890          26,996          20,070          33,863
</TABLE>
- ------------
(1)  Includes the results of operations acquired from Fan Fueler, Inc. beginning
     as of the  effective  date of the  acquisition  on August 12,  1994 and the
     results of  operations  of Sports  Image,  which the  Company  acquired  on
     November 7, 1996. See "Business - Development of the Company."
(2)  The Company  sold the assets and  liabilities  related to its mini  vehicle
     operations and discontinued its mini vehicle  operations in March 1995. See
     "Business - Development of the Company."
(3)  The  Company  sold  the  assets  and  liabilities  related  to its  M-CarTM
     operations and discontinued  its M-CarTM  operations in September 1994. See
     "Business - Development of the Company."
(4)  Adjusted  to  reflect  the  two-for-one  stock  split  effected  as a stock
     dividend  on May 28,  1996.  Excludes  (i) 342,857  shares of Common  Stock
     issued  subsequent to December 31, 1996 as a result of the  acquisition  of
     Motorsport   Traditions,   (ii)  187,500  shares  of  Common  Stock  issued
     subsequent  to December  31, 1996 in one  private  placement,  and (iii) an
     aggregate  of 65,666  shares  issued  subsequent  to December 31, 1996 upon
     exercise of stock options. See "Private Placements."
                                       15
<PAGE>
               UNAUDITED PRO FORMA COMBINED FINANCIAL INFORMATION

Introduction

         The following unaudited pro forma combined financial information of the
Company for the fiscal year ended  September 30, 1996 and the three months ended
December 31, 1996 give effect to the acquisitions of Sports Image and Motorsport
Traditions.  The unaudited pro forma  combined  balance sheet as of December 31,
1996 gives  effect to the  acquisition  of  Motorsport  Traditions  as if it had
occurred on December 31, 1996.  The unaudited pro forma  combined  statements of
operations  for each of the fiscal years ended  September 30, 1996 and the three
months ended December 31, 1996 assume that the  acquisitions of Sports Image and
Motorsport Traditions were completed on October 1, 1995. The unaudited pro forma
combined  financial  information  presented herein does not purport to represent
what  the  Company's  actual  results  of  operations  would  have  been had the
acquisitions of Sports Image and Motorsport  Traditions  occurred on those dates
or to project the Company's results of operations for any future period.

                   Unaudited Pro Forma Combined Balance Sheet
                             As of December 31, 1996
                                 (in thousands)
<TABLE>
<CAPTION>
                                                                                                            Adjusted
                                                          Acquired          Total           Pro Forma       Pro Forma
                                         The Company    Companies(1)      Combined         Adjustments      Combined
                                         -----------    ------------      --------         -----------      --------
<S>                                     <C>              <C>              <C>              <C>               <C>    
                 ASSETS

Current Assets
    Cash.............................   $    6,078       $     63         $  6,141         $ (1,400) (2)     $ 4,741
    Accounts receivable...............       9,038          2,787           11,825             --             11,825
    Inventories.......................       8,757          4,754           13,511             --             13,511
    Deferred income taxes.............       1,032           --              1,032             --              1,032
    Prepaid royalties.................       3,773           --              3,773             --              3,773
    Prepaid expenses and other assets.         733            142              875              (64) (3)         811
                                        ----------       --------         --------         --------          -------
        Total current assets..........      29,411          7,746           37,157           (1,464)          35,693

Property, Plant, and Equipment........       9,582          1,687           11,269             --             11,269

Notes Receivable and Other Assets.....       1,017           --              1,017             --              1,017

Goodwill..............................      26,197           --             26,197            5,313  (2)      31,510
                                        ----------       --------         --------         --------          -------
        Total assets..................  $   66,207       $  9,433         $ 75,640         $  3,849          $79,489
                                        ==========       ========         ========         ========          =======

LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities
    Accounts payable..................  $    2,581       $  1,746         $  4,327             --            $ 4,327
    Accrued royalties and other.......       2,872            471            3,343              615  (2)       3,958
    Income taxes payable..............       1,073           --              1,073             --              1,073
    Current portion of notes payable..         919            171            1,090              686  (2)       1,776
    Line of credit....................         --            --               --              4,000  (2)       4,000 (2)
                                         -------------   --------         --------          -------          -------
        Total current liabilities.....       7,445          2,388            9,833            5,301           15,134

Long-Term Debt
    Other long-term debt..............         899             11              910             --                910
    Notes payable.....................      24,000           --             24,000              850  (2)      24,850
                                        ----------       --------         --------          -------          -------
        Total long-term debt..........      24,899             11           24,910              850           25,760

Shareholders' Equity
    Net equity of Motorsport Traditions        --           7,034            7,034           (7,034) (3)         --
    Common stock......................         131           --                131                4  (2)         135
    Additional paid-in capital........      24,285           --             24,285            4,728  (2)      29,013
    Retaining earnings................       9,447           --              9,447             --              9,447
                                        ----------       --------         --------          -------          -------
        Total shareholders' equity....      33,863          7,034           40,897           (2,302)          38,595
                                        ----------       --------         --------          -------          -------
        Total liabilities and
          shareholders' equity........  $   66,207       $  9,433         $ 75,640          $ 3,849          $79,489
                                        ==========       ========         ========          =======          =======
</TABLE>
- ------------
(1)  Reflects the fair value of the assets of Motorsport Traditions acquired and
     liabilities  assumed from  Motorsport  Traditions  based on the  historical
     balance sheet as of November 30, 1996.
(2)  Reflects the fair value of the cash,  the shares of Common  Stock,  and the
     promissory  note issued to the sellers of Motorsport  Traditions,  the fair
     value  of  assets   acquired  and   liabilities   assumed  from  Motorsport
     Traditions, and other acquisition-related costs.
(3)  Reflects the elimination of intercompany balances.
                                       16
<PAGE>
              Unaudited Pro Forma Combined Statement of Operations
                  for the Fiscal Year Ended September 30, 1996
               (in thousands, except share and per share amounts)
<TABLE>
<CAPTION>
                                                                                                            Adjusted
                                                          Acquired          Total           Pro Forma       Pro Forma
                                        The Company     Companies(1)      Combined         Adjustments      Combined
                                        -----------     ------------      --------         -----------      --------
<S>                                     <C>               <C>           <C>              <C>                <C>       
Net sales...........................    $  44,216         $ 78,640      $  122,856       $  (11,229) (2)    $  111,627
Cost of sales.......................       25,296           56,329          81,625          (11,229) (2)        70,396
                                        ---------         --------      ----------          --------        ----------
    Gross profit....................       18,920           22,311          41,231             --               41,231
Selling, general, and
    administrative expenses.........        9,266           15,082          24,348            1,263  (3)        25,611
                                        ---------         --------      ----------       ----------         ----------
Income from operations..............        9,654            7,229          16,883           (1,263)            15,620
Other income (expense), net.........          216           (1,031)           (815)          (2,311) (4)        (3,126)
                                        ---------         --------      ----------       ----------         ----------
Income before provision for
    (benefit from) income taxes.....        9,870            6,198          16,068           (3,574)            12,494
Provision for (benefit from)
    income taxes....................        3,917             --             3,917            1,063  (5)         4,980
                                        ---------         --------      ----------       ----------         ----------
    Net income......................    $   5,953         $  6,198      $   12,151       $   (4,637)        $    7,514
                                        =========         ========      ==========       ===========        ==========
Pro forma earnings per common
    share...........................                                                                        $     0.54
                                                                                                            ==========
Weighted average common and
    common equivalent shares
    outstanding.....................                                                                        13,815,598
                                                                                                            ==========
</TABLE>
- -----------
(1)  Reflects  the   historical   operations  of  Sports  Image  and  Motorsport
     Traditions.
(2)  Reflects the elimination of intercompany sales.
(3)  Reflects the  amortization of goodwill  associated with the acquisitions of
     Sports Image and Motorsport Traditions.
(4)  Reflects  additional  interest expense associated with the financing of the
     acquisitions of Sports Image and Motorsport Traditions.
(5)  Reflects  the  additional  income tax  provision  based on applying the pro
     forma  estimated  effective  income tax rate of the Company to the combined
     companies.
                                       17
<PAGE>
              Unaudited Pro Forma Combined Statement of Operations
                  for the Three Months Ended December 31, 1996
               (in thousands, except share and per share amounts)
<TABLE>
<CAPTION>
                                                                                                            Adjusted
                                                          Acquired          Total           Pro Forma       Pro Forma
                                        The Company     Companies(1)      Combined         Adjustments      Combined
                                        -----------     ------------      --------         -----------      --------
<S>                                     <C>               <C>             <C>              <C>             <C>       
Net sales...........................    $  15,175         $ 12,254        $ 27,429         $ (1,050) (2)   $   26,379
Cost of sales.......................        8,780            9,487          18,267           (1,050) (2)       17,217
                                        ---------         --------        --------           -------       ----------
    Gross profit....................        6,395            2,767           9,162             --               9,162
Selling, general, and
    administrative expenses.........        3,552            2,410           5,962              163  (3)        6,125
                                        ---------         --------        --------         --------        ----------
Income from operations..............        2,843              357           3,200             (163)            3,037
Other income (expense), net.........         (229)            (331)           (560)            (296) (4)         (856)
                                        ---------         --------        --------         ---------       ----------
Income before provision for
    (benefit from) income taxes.....        2,614               26           2,640             (459)            2,181
Provision for (benefit from)
    income taxes....................        1,045             --             1,045             (175) (5)          870
                                        ---------         --------        --------         --------        ----------
    Net income......................    $   1,569         $     26        $  1,595         $   (284)       $    1,311
                                        =========         ========        ========         =========       ==========
Pro forma earnings per common
    share...........................                                                                       $     0.09
                                                                                                           ==========
Weighted average common and
    common equivalent shares
    outstanding.....................                                                                       13,989,995
                                                                                                           ==========
</TABLE>
- --------------
(1)  Reflects the historical  operations of Sports Image through the acquisition
     date of November  7, 1996,  and the  historical  operations  of  Motorsport
     Traditions through December 31, 1996.
(2)  Reflects the elimination of intercompany sales.
(3)  Reflects the  amortization  of goodwill  associated with the acquisition of
     Sports  Image  through the  acquisition  date of November 7, 1996,  and the
     acquisition of Motorsport Traditions through December 31, 1996.
(4)  Reflects  additional  interest expense associated with the financing of the
     acquisition  of Sports Image  through the  acquisition  date of November 7,
     1996, and the  acquisition of Motorsport  Traditions  through  December 31,
     1996.
(5)  Reflects  the  additional  income tax  provision  based on applying the pro
     forma  estimated  effective  income tax rate of the Company to the combined
     companies.
                                       18
<PAGE>
                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Introduction

         The  Company  designs  and  markets  collectible  die-cast  and  pewter
miniature  replicas of  motorsports  vehicles  and designs and markets  licensed
apparel,  souvenirs,  and other motorsports consumer items,  including t-shirts,
hats, jackets,  mugs, key chains, and drink bottles. The Company also represents
popular   race  car   drivers  in  a  broad   range  of   licensing   and  other
revenue-producing   opportunities,   including   product   licenses,   corporate
sponsorships,  endorsement  contracts,  and speaking  engagements,  and develops
marketing and product promotional programs for corporate sponsors of motorsports
that feature the Company's die-cast replicas or other products as premium awards
intended  to  increase  brand  awareness  of the  products  or  services  of the
corporate sponsors. The Company's motorsports collectibles and consumer products
are manufactured by third parties,  generally  utilizing the Company's  designs,
tools, and dies.

         The Company was incorporated in Arizona in May 1992 and began marketing
die-cast collectibles in July 1992. In August 1994, the Company acquired certain
assets and liabilities of Fan Fueler,  Inc. and began marketing product lines of
licensed  motorsports  consumer  products.  During fiscal 1994, the Company also
conducted  the  business  of  staging  turn-key  M-CarTM  Grand  Prix  Races for
charitable and other  organizations,  in which participating  sponsors purchased
specialized  gas-powered,  one-third scale racing vehicles from the Company.  In
September  1994,  the  Company  sold the assets and  liabilities  related to its
M-CarTM  operations  and  discontinued  its M-CarTM Grand Prix Race  operations.
During  fiscal  1994 and the first two  quarters  of fiscal  1995,  the  Company
designed and marketed pedal, electric, and gas-powered mini vehicles,  primarily
as specialty  promotional items. The Company sold the assets related to its mini
vehicle  operations in March 1995. In November  1996,  the Company  acquired the
business of Sports Image and in January 1997, the Company  acquired the business
of  Motorsport  Traditions,   both  of  which  market  and  distribute  licensed
motorsports apparel and other souvenir items.

Results of  Operations  of the Company for the Three Months  Ended  December 31,
1995 and 1996

         The Company had net income of $1,568,000,  or $0.12 per share,  for the
three months ended  December 31, 1996 compared  with net income of $878,000,  or
$0.07 per share,  for the three  months ended  December  31,  1995.  The Company
attributes the improvement in net income during the first quarter of fiscal 1997
primarily to (i) additional  revenue provided by Sports Image, which the Company
acquired in November 1996; (ii) growth in the motorsports collectible market and
the capture of additional market share, which enabled the Company to produce and
sell increased quantities of collectibles; and (iii) increased sales as a result
of growth in the Company's retail  collectors' club, which provides higher gross
margins.

         During the three  months ended  December 31, 1995 and 1996,  sales were
$8,006,000 and $15,175,000,  respectively.  The $7,169,000,  or 90%, increase in
sales  resulted from an increase of $4,945,000 in apparel and souvenir sales and
a $2,224,000 increase in collectible sales. The increase in apparel and souvenir
sales is a result of the business  activities of Sports Image, which the Company
acquired in  November  1996.  The  increase in  collectible  sales is  primarily
attributable to the continued growth in the motorsports  collectible  market and
the Company's ability to satisfy consumer demand for high-quality collectibles.

         Cost of sales  increased  to  $8,780,000  for the  three  months  ended
December 31, 1996 compared with  $4,765,000  for the three months ended December
31, 1995, representing 58% and 60% of net sales,  respectively.  The decrease in
cost of sales as a percentage of sales resulted  primarily from (i) higher gross
margins associated with increased sales through the Company's retail collectors'
club and (ii) the effect of higher sales volume on fixed cost components of cost
of sales,  primarily  depreciation  charges  related  to the  Company's  tooling
equipment.  The decrease in cost of sales as a percentage of sales for the three
months ended December 31, 1996, was partially offset
                                       19
<PAGE>
by the increase of apparel and souvenir sales,  which provide lower margins than
sales of the Company's collectible products.

         During the three  months  ended  December  31, 1995 and 1996,  selling,
general,   and   administrative   expenses  were   $1,872,000  and   $3,552,000,
respectively,  representing  23% of net sales  during each of the  periods.  The
increase in such expenses resulted from the operating  expenses of Sports Image,
which the Company acquired in November 1996, and increased expenditures in sales
and marketing,  particularly increased advertising consistent with the Company's
strategy to increase collectors' club memberships and distributor sales.

         Interest  expense  increased  to $301,000  for the three  months  ended
December 31, 1996 compared  with $8,000 for the three months ended  December 31,
1995. The increase in interest  expense  resulted from accrued interest on notes
payable issued for the acquisition of Sports Image in November 1996.

Results of Operations of the Company for the Years Ended  September 30, 1995 and
1996

         The Company had net income of $5,953,000,  or $0.46 per share,  for the
year ended  September 30, 1996 compared with net income of $2,770,000,  or $0.25
per share,  for the year ended  September 30, 1995.  The Company  attributes the
improvement  in net income  during  fiscal 1996  primarily  to (i) growth in the
motorsports collectible market and the capture of additional market share, which
enabled the Company to produce and sell  increased  quantities of  collectibles;
(ii)  increased  sales as a result of growth in the Company's  retail  collector
club, which provides higher gross margins; and (iii) increased sales as a result
of the successful  introduction of several new and exclusive  licensing programs
for die-cast and pewter collectible product lines in fiscal 1996.

         During  the  years  ended  September  30,  1995 and  1996,  sales  were
$26,131,000 and $44,216,000,  respectively. The $18,085,000, or 69%, increase in
sales resulted from an increase of $17,461,000 in collectible sales, an increase
of $771,000 in motorsports  consumer  products sales, and a decrease of $147,000
in promotional sales.

         The  increase in  collectible  sales is primarily  attributable  to the
continued growth in the motorsports collectible market and the Company's ability
to satisfy consumer demand for high-quality collectibles.  The Company continues
to realize sales increases from recently introduced product lines, which include
pewter replica vehicles and NHRA drag racing die-cast replicas.  The decrease in
promotional  sales is  attributable  to the sale of the  Company's  mini vehicle
operations in the second quarter of fiscal 1995, which was substantially  offset
by sales of $1,351,000 from the Company's new promotional  program featuring the
Company's die-cast replicas.

         Cost of sales increased from  $15,882,000 in fiscal 1995 to $25,296,000
in fiscal  1996,  representing  61% and 57% of net  sales  during  those  years,
respectively.  The decrease in cost of sales as a percentage  of sales  resulted
primarily from (i) the effect of higher sales volume on fixed cost components of
cost of sales,  primarily  depreciation charges related to the Company's tooling
equipment, and (ii) higher gross margins associated with increased sales through
the Company's retail collectors' club.

         Selling, general, and administrative expenses increased from $6,119,000
in fiscal 1995 to  $9,266,000  in fiscal 1996,  representing  23% and 21% of net
sales during those years,  respectively.  The increase in such expenses resulted
from  increased  expenditures  in sales and  marketing,  particularly  increased
advertising  consistent with the Company's  strategy to increase  collector club
memberships and distributor sales.

         Interest  and other  income  increased  from  approximately  $24,000 in
fiscal 1995 to  approximately  $216,000 in fiscal 1996.  The  increase  resulted
primarily from the decrease in interest  expense from $184,000 in fiscal 1995 to
$79,000 in fiscal 1996. The decrease in interest expense resulted primarily from
the conversion of the 10% Convertible Subordinated Debentures (the "Debentures")
into shares of the Company's Common Stock during fiscal 1995.
                                       20
<PAGE>
         The  provision for income taxes in fiscal 1995 resulted in an effective
tax  rate  of  approximately  33.0%  compared  with  an  effective  tax  rate of
approximately  40.0% in fiscal  1996.  The  increase in the  effective  tax rate
occurred  primarily  as a  result  of  the  utilization  of net  operating  loss
carryforwards in fiscal 1995.

Results of Operations of the Company for the Years Ended  September 30, 1994 and
1995

         The Company had net income of $2,770,000,  or $0.25 per share,  for the
year ended September 30, 1995 compared with net income of $633,000,  or $.08 per
share,  for the year ended  September  30,  1994.  The  Company  attributes  the
improvement in net income during fiscal 1995 primarily to (i) increased sales as
a result of the successful  introduction of several new and exclusive  licensing
programs and die-cast and pewter collectible  product lines in fiscal 1995; (ii)
the  completion of the  transition  to the Company's new overseas  manufacturer,
which began shipping sufficient quantities of high-quality die-cast collectibles
during the third  quarter of fiscal  1995 to meet the  increased  demand for the
Company's  products;  and (iii) an aggressive  program  designed to  restructure
management,  reduce overhead and operating  costs, and increase revenue that was
implemented beginning in fiscal 1994.

         During  the  years  ending  September  30,  1994 and 1995,  sales  were
$16,869,000 and $26,131,000,  respectively.  The $9,262,000, or 55%, increase in
sales resulted from an increase of $10,641,000 in collectible sales, an increase
of $1,047,000 in motorsports  consumer  products sales, a decrease of $1,841,000
in promotional sales, and a decrease of $585,000 in M-CarTM sales.

         The  increase in  collectible  sales  resulted  from an increase in the
number of members in the Company's  collector club from approximately  22,000 to
approximately  40,000  members at  September  30,  1994 and 1995,  respectively,
increased   demand  from  the   Company's   wholesale   distributors,   and  the
implementation  of several new die-cast  collectible  sales programs.  In fiscal
1995,  the  Company  introduced  a new  collectible  line of  miniature  replica
vehicles  that are  constructed  of pewter.  Sales of pewter  miniature  replica
vehicles  totalled  approximately  $1,050,000  in fiscal  1995.  The decrease in
promotional  sales is  attributable  to the sale of the  Company's  mini vehicle
operations in the second  quarter of fiscal 1995 and  discontinuance  of a large
promotional program in fiscal 1995 that contributed  approximately $2,699,000 of
sales in fiscal 1994.  The decrease in M-Car sales  resulted  from the September
1994 sale of the assets  related to the Company's  business of conducting  M-Car
Grand Prix Races. The Company's  motorsports  consumer product line, acquired in
August 1994, contributed sales of approximately $1,190,000 during fiscal 1995.

         During  the years  ended  September  30,  1994 and 1995,  cost of sales
increased  from   $10,488,000  to   $15,882,000,   representing   62%  and  61%,
respectively,  of net sales.  The decrease in cost of sales as a  percentage  of
sales  resulted from sales price  increases  combined with decreases in the unit
costs of certain  die-cast  collectibles  as a result of the  transition  to the
Company's new  third-party  manufacturer  and  increased  purchase  volume.  The
increased sales prices were consistent  with the Company's  marketing  strategy,
implemented  in fiscal  1994,  to position the  die-cast  collectible  line as a
limited production collectible.

         During the years ended  September 30, 1994 and 1995,  selling,  general
and   administrative   expenses   increased   from   $5,808,000  to  $6,119,000,
representing  34% and 23%,  respectively,  of net sales.  The  increase  in such
expenses   resulted  from  increased   expenditures   in  sales  and  marketing,
particularly  sales  commissions and advertising,  consistent with the Company's
strategy to increase  collector club  membership and  distributor  sales.  These
increases  were  substantially  offset  by  reductions  in staff,  officer,  and
administrative  salaries as a result of the  management  changes and  reductions
commenced  in the  second  quarter of fiscal  1994.  Additionally,  the  Company
experienced  a reduction in operating  costs,  beginning in the third quarter of
fiscal 1994,  associated with the consolidation of the Company's operations from
Florida,  Georgia,  and two locations in Arizona to a single  facility in Tempe,
Arizona.

         Interest  expense  decreased  from $215,000 to $184,000,  respectively,
during the years ended  September  30, 1994 and 1995.  The  decrease in interest
expense resulted  primarily from the conversion of the Debentures into shares of
the Company's Common Stock prior to May 31, 1995.
                                       21
<PAGE>
Pro Forma Results of Operations

         The Company had pro forma net income for the year ended  September  30,
1996 of  $7,514,000,  or $0.54 per  share,  compared  with  actual net income of
$5,953,000,  or $0.46  per  share.  The pro forma  results  do not  account  for
efficiencies  gained  upon  the  consolidation  of  operations,   including  the
elimination of duplicative functions and reduction of salaries expense and other
related  costs.  The  Company  expects to achieve  higher  margins  through  the
combination  of purchasing  functions of the acquired  companies,  including the
ability to purchase larger volumes at a lower cost per unit.

         The  Company  had pro  forma net  income  for the  three  months  ended
December 31, 1996 of  $1,311,000,  or $0.09 per share,  compared with actual net
income of $1,569,000,  or $0.12 per share.  The difference in earnings per share
on a pro forma basis for the three months  ended  December 31, 1996 is primarily
attributable  to lower gross margins as a result of the liquidation of inventory
following  the end of the 1996 racing  season.  The  Company  expects to achieve
higher gross margins  through the  combination  of  purchasing  functions of the
acquired companies,  including the ability to purchase larger volumes at a lower
cost per unit. In addition,  the Company  intends to improve the  management and
control of  inventories  at the acquired  companies  in order to increase  gross
margins by reducing the need for seasonal adjustments to inventory.

         The pro forma  results of operations  for the year ended  September 30,
1996 and the three months ended  December 31, 1996 reflect the  amortization  of
goodwill arising from the acquisitions of Sports Image and Motorsport Traditions
and includes  additional interest expense associated with the financing of these
acquisitions.

Seasonality

         Sales of collectibles and motorsports  consumer  products  historically
have been lowest in the fourth calendar quarter,  corresponding  with the end of
the racing  season.  The Company  believes,  however,  that holiday sales of its
products are increasing,  which has the effect of reducing seasonal fluctuations
in its sales.

Liquidity and Capital Resources

         The Company's  working  capital  position  increased to  $21,966,000 at
December  31, 1996 from  $18,094,000  at  September  30,  1996.  The increase of
$3,872,000 is primarily  attributable to the Company's results of operations and
working  capital  acquired  from the  purchase of Sports Image by the Company in
November 1996.

         The Company's  operations  provided net cash of approximately  $990,000
during the three months ended December 31, 1996. The major elements contributing
to net operating  cash flow include  earnings from  operations  and uses of cash
from (i) decrease in accounts  payable  related to the payments for  inventories
received  during the latter part of the fourth  quarter of fiscal 1996, and (ii)
royalty advances paid on new and existing multi-year license agreements.

         Investment in inventories has increased in response to continued growth
in sales through the Company's retail  collectors' club and as a result of lower
than anticipated sales of the Corvette die-cast program  introduced in the third
quarter of fiscal 1996. The Company has implemented  several new plans to market
the Corvette  product  line,  including  the  distribution  of such  products to
approximately 4,500 General Motors dealerships throughout the United States. The
Company  also has reduced  purchase  commitments  for future  production  of the
Corvette products until such time as it can determine the success of its current
marketing plans.

         Capital  expenditures  for the fiscal  year ended  September  30,  1996
totalled  approximately   $3,879,000,  of  which  approximately  $2,649,000  was
utilized for the Company's continued investment in tooling. Capital expenditures
for the three months ended December 31, 1996 totalled approximately  $1,022,000,
of  which  approximately  $861,000  was  utilized  for the  Company's  continued
investment in tooling.
                                       22
<PAGE>
         During the three months ended  December  31, 1996,  the Company  issued
94,332  shares of Common  Stock upon the  exercise  of employee  stock  options,
resulting in total proceeds to the Company of approximately $418,000.

         In May 1996,  the Company  entered into a new credit  agreement  with a
foreign bank. The credit agreement  provided the Company's  supplier of die-cast
collectible  products with security for the Company's  purchase orders,  up to a
limit of $5.0 million,  an increase of $1.5 million from the Company's  previous
agreement. The agreement also provided for an import cash line of credit of $1.0
million, which enabled the Company to finance its imports for up to 90 days from
the date of shipment. As of December 31, 1996, there were no amounts outstanding
on the import cash line of credit.  Total purchase  commitments of approximately
$1,801,000  at December 31, 1996 were  secured by the assets of the Company.  In
January 1997, the Company  entered into a new credit  facility and issued senior
notes, as described  below, to replace the previous credit  agreement as well as
recent  acquisition-related  financing  arrangements  prior to their  respective
expiration dates.

         The Company is one of approximately 30 defendants in a lawsuit in which
the state of Arizona is seeking recovery of certain clean-up costs under federal
and state environmental  laws. The Company is vigorously  defending this lawsuit
on various bases, including that neither the Company nor any of its predecessors
has  produced or arranged for the  transportation  of  hazardous  substances  as
alleged by the state.  The Company  currently  estimates the potential  range of
loss to be between  $400,000 and  $800,000 in the event that its defense  proves
unsuccessful. The Company has made no provision in its financial statements with
respect to this matter. See "Business - Litigation."

         In December  1995, a lawsuit was  instituted  against the Company,  the
Company's Chief  Executive  Officer,  and others alleging that the Company,  the
Company's Chief  Executive  Officer,  and others breached  contractual and other
duties and appropriated  certain business  opportunities of a dissolved  Arizona
corporation.  The Company is vigorously defending the lawsuit. The imposition of
damages in the case against the Company could have a material  adverse effect on
the Company's earnings and liquidity. See "Business - Litigation."

         In November 1996, the Company purchased substantially all of the assets
and assumed  certain  liabilities  of Sports Image,  Inc. The purchase price was
approximately  $30,000,000,  consisting  of a  $24,000,000  promissory  note due
January 2, 1997 and 403,361 shares of the Company's  Common Stock. On January 2,
1997, the Company repaid the promissory note with the proceeds from the issuance
of senior  notes and a  portion  of the  borrowings  under the  credit  facility
described  below.  Sports  Image  sells and  distributes  a variety of  licensed
motorsports products through wholesale distributor networks, corporate sponsors,
and  trackside  events.  The  terms  of  this  acquisition  were  determined  by
arms-length   negotiations   between   representatives   of  the   sellers   and
representatives  of the Company.  In fiscal 1996, the Company derived 16% of its
net sales from Sports Image, a distributor of the Company's die-cast collectible
products.

         In January 1997, the Company acquired  substantially  all of the assets
and assumed certain liabilities of Motorsport Traditions Limited Partnership and
all of the capital  stock of Creative  Marketing & Promotions,  Inc.  (together,
"Motorsport  Traditions") for approximately  $13,000,000,  consisting of cash in
the  amount  of  $5,400,000,  a  promissory  note  in the  principal  amount  of
$1,600,000,  and an aggregate of 342,857  shares of the Company's  Common Stock.
Motorsport  Traditions  sells  and  distributes  licensed  motorsports  products
through a network of wholesale  distributors,  trackside events,  and fan clubs.
The  terms of the  acquisitions  were  determined  by  arms-length  negotiations
between representatives of the sellers and representatives of the Company. Prior
to the acquisition, Motorsport Traditions generated approximately $33,000,000 in
annual  revenue  from its  design,  manufacturing,  and sales  and  distribution
activities.

         On January 2, 1997,  the  Company  entered  into a  $16,000,000  credit
facility  with  First  Union  National  Bank  of  North  Carolina  (the  "Credit
Facility"). The Credit Facility consists of a revolving line of credit for up to
$10,000,000  through September 30, 1997, and up to $6,000,000 from September 30,
1997 to March  31,  1998  (the  "Line of  Credit")  and a  $6,000,000  letter of
credit/bankers'  acceptances facility (the "Letter of Credit/BA Facility").  The
Line of Credit  bears  interest,  at the  Company's  option,  at a rate equal to
either (i) the greater of (a) the bank's
                                       23
<PAGE>
publicly  announced prime rate or (b) a weighted average Federal Funds rate plus
0.5%, or (ii) LIBOR plus 1.9%.  The Line of Credit is guaranteed by Sports Image
and Motorsport Traditions. The Company utilized $4,000,000 of the Line of Credit
to  provide  part of the cash  portion  of the  purchase  price  for  Motorsport
Traditions and an additional $4,000,000 of the Line of Credit to repay a portion
of the $24,000,000  promissory note issued in connection with the acquisition of
Sports  Image.  The Letter of Credit/BA  Facility is available  for issuances of
letters of credit and eligible bankers' acceptances in an aggregate amount up to
$6,000,000  to enable the  Company to finance  purchases  of  products  from its
overseas vendors.  The Credit Facility will mature on March 31, 1998. The Credit
Facility  contains  certain  provisions  that,  among other things,  require the
Company to comply with certain  financial ratios and net worth  requirements and
limit the  ability  of the  Company  and its  subsidiaries  to incur  additional
indebtedness or to sell assets or engage in certain mergers or consolidations.

         On January 2, 1997,  the Company  issued an  aggregate  of  $20,000,000
principal  amount  of senior  notes  (the  "Senior  Notes")  to three  insurance
companies.  The  Senior  Notes  bear  interest  at the rate of 8.05% per  annum,
provide for semi-annual payments of accrued interest, and will mature on January
2, 1999. The Company may not prepay the Senior Notes prior to maturity, but will
be  required  to offer to redeem the  Senior  Notes in the event of a "Change of
Control"  of the  Company,  as  defined in the Senior  Notes.  The Senior  Notes
contain  certain  provisions  that,  among other things,  require the Company to
comply with certain  financial  ratios and net worth  requirements and limit the
ability of the Company and its subsidiaries to incur additional  indebtedness or
to sell assets or engage in certain mergers on consolidations.  The Senior Notes
are guaranteed by Sports Image and Motorsport  Traditions.  The Company utilized
the proceeds from the Senior Notes to repay the remainder of the promissory note
issued in connection with the acquisition of Sports Image.

         The  Company  believes  that its  current  cash  resources,  the Credit
Facility,  and expected cash flow from operations will be sufficient to fund its
capital  needs  during the next 12 months at its  current  level of  operations,
apart from capital needs  resulting from any additional  acquisitions.  However,
the Company may be  required  to obtain  additional  capital to fund its planned
growth during the next 12 months and beyond,  particularly to provide guarantees
under  licensing  arrangements or to obtain  international  letters of credit in
connection  with  purchase  orders from its off-shore  manufacturer  of die-cast
collectibles.  Potential  sources of any such  capital may include the  proceeds
from the exercise of outstanding options,  bank financing,  strategic alliances,
and additional  offerings of the Company's equity or debt securities.  There can
be no  assurance  that  such  capital  will be  available  from  these  or other
potential  sources,  and the lack of such capital could have a material  adverse
affect on the Company's business.
                                       24
<PAGE>
                                    BUSINESS

Overview

         The  Company  is a  leader  in  the  design  and  sale  of  motorsports
collectible and consumer products.  The Company designs and markets  collectible
die-cast and pewter  miniature  replicas of  motorsports  vehicles,  designs and
markets  licensed  apparel,  souvenirs,  and other  motorsports  consumer  items
(including t-shirts,  hats, jackets,  mugs, key chains, and drink bottles),  and
licenses a line of motorsports-related products for sale in the mass merchandise
market. The Company also develops marketing and product promotional programs for
corporate sponsors of motorsports, which feature the Company's die-cast replicas
or other products as premium awards  intended to increase brand awareness of the
products or services of the corporate sponsors,  and represents popular race car
drivers in a broad range of licensing and other revenue-producing opportunities,
including product licenses,  corporate sponsorships,  endorsement contracts, and
speaking  engagements.  The Company  markets its  motorsports  collectibles  and
consumer items pursuant to license  arrangements with popular race drivers,  car
owners, car sponsors,  and automobile  manufacturers.  The Company's motorsports
collectibles and consumer products are manufactured by third parties,  generally
utilizing the Company's designs, tools, and dies.

         The Company  designs  its  products  and other  programs  primarily  to
capitalize on the growing interest in motorsports. The popularity of motorsports
with consumers has resulted in significant  growth in the motorsports  industry.
USA Today reports that motorsports racing is the fastest growing spectator sport
in the nation.  According to The Wall Street Journal,  approximately 5.3 million
fans attended the 31 races of the Nascar  Winston Cup series in 1995.  According
to USA Today, attendance at Winston Cup events has more than doubled in the past
decade, from 75,643 per event in 1985 to 180,260 in 1996. USA Today reports that
TV ratings are growing even faster,  with more than 100 million people tuning in
to Nascar's  televised  events each year.  A.C.  Nielsen  reports that, with the
exception of NFL football,  Nascar  Winston Cup telecasts  score higher  ratings
than any other  sporting event aired by cable.  USA Today  indicates that recent
surveys report that 38% of Nascar fans are women;  65% own homes; 78% use credit
cards; and 53% are professionals,  managers, or skilled workers. The Wall Street
Journal reported that sales of Nascar-licensed  goods have grown ninefold during
the 1990s to more than $500  million  per year and are  expected  to reach  $1.0
billion by 1998.  According to Nascar,  70 of the Fortune 500 companies  utilize
motorsports sponsorship or advertising as part of their marketing strategies.

         Historically,   the  Company  has  designed   and   marketed   die-cast
collectibles  featuring Nascar drivers and vehicles.  In 1995, the Company began
expanding  its  lines  of  die-cast  collectibles  to  include  other  types  of
motorsports  vehicles,  including  NHRA drag racing,  Nascar's new "Super Truck"
racing series,  dirt car racing,  and sprint car racing.  The Company focuses on
developing long-term  relationships with and engages in comprehensive efforts to
license  the most  popular  drivers in each top racing  category  as well as car
owners, car sponsors, car manufacturers,  and others in these racing categories.
The  Company  has  license  agreements  with many of the most  popular  drivers,
including  seven-time  Winston Cup  champion  Dale  Earnhardt,  1995 Winston Cup
champion Jeff Gordon, and 1996 Winston Cup champion Terry Labonte,  and six-time
NHCA  Funny  Car  champion  John  Force.  The  Company  continually  strives  to
strengthen  its  relationships  with licensors and to develop  opportunities  to
market  innovative  collectible and consumer products that appeal to motorsports
enthusiasts.  The Company  believes  that its license  agreements  with  notable
Nascar and other motorsports  personalities and sponsors  significantly  enhance
the  collectible  value and  marketability  of its  products.  The Company  also
believes that drivers and other motorsports licensors increasingly recognize the
Company's ability to design,  develop, and produce a broad range of high-quality
licensed products and to market those products through well-defined,  organized,
and   established   distribution   channels   designed  to  maximize  sales  and
profitability.
                                       25
<PAGE>
Strategy

         The  Company  pursues a strategy  designed  to enable it to enhance its
leadership  position  in  the  motorsports  collectible  and  consumer  products
industry.  Key aspects of this  strategy  include (i)  continuing to enhance its
existing products and introduce new products that appeal to racing  enthusiasts,
(ii)  expanding and  strengthening  its licensing  arrangements,  (iii) pursuing
strategic acquisitions and alliances, (iv) investing in proprietary tooling, and
(v)  providing  a  one-stop   source  for  revenue   opportunities   for  racing
personalities.

o Enhanced Products and New Product Offerings

         The Company  continually  seeks to enhance its existing products and to
introduce new products that appeal to racing enthusiasts, including products for
sale exclusively  through its collectors' club. The Company's ongoing investment
in proprietary  tooling enables the Company to produce  products with increasing
quality,  expanded  features,  closer  attention  to detail,  and more  exacting
standards.  The production of limited quantities of products available only from
the Company enhances the value of the Company's collectible products.

         As a  result  of the  Company's  product  development,  licensing,  and
acquisition  programs,  the Company  also  continually  offers new  products and
product lines.  During the last two years,  the Company has introduced a line of
limited  edition,  solid  pewter  race  cars;  expanded  its  lines  of die cast
collectibles to include drag racing,  Super Truck racing,  dirt car racing,  and
sprint car racing;  expanded its consumer product  offerings to include licensed
motorsports  apparel,  souvenir,  and other consumer  products;  and entered the
retail  mass-merchandise  market through a license agreement with Hasbro. At the
same time,  the Company has continued to expand its licensing  rights across all
product lines.

o Expanding and Strengthening Licensing Arrangements

         The  Company   continually   strives  to  expand  and   strengthen  its
relationships  with  existing  licensors  as well  as to  enter  into  licensing
arrangements  with  additional  motorsports  personalties  in order  to  further
solidify its position as a leader in the  motorsports  marketplace.  The Company
believes that its licensing  arrangements with top race car drivers, car owners,
manufacturers,  and  corporate  sponsors  represent  key assets that provide the
Company with a vital competitive advantage.  These licensing arrangements enable
the Company to manufacture  and distribute  distinctive  collectibles  and other
products to the growing  market of motorsports  enthusiasts  and to build market
share.

o Strategic Acquisitions or Alliances

         The  Company  seeks to  acquire  existing  businesses  and  enter  into
strategic alliances when it believes the acquisition or alliance will enable the
Company to  introduce  new products or expand its product  lines,  to exploit or
expand its licensing  arrangements,  or to improve its distribution channels. In
evaluating a proposed acquisition  candidate,  the Company considers a number of
factors,  including  the quality of its  management,  its  historical  operating
results and future earnings  potential,  the size and anticipated  growth of the
market it serves and its relative  position in that market,  and the competition
that exists in that market.  When  possible,  the Company takes steps to enhance
the operating  efficiencies  of acquired  businesses by eliminating  duplicative
facilities,  personnel, and functions; instituting management changes; improving
cost controls; and integrating systems for raw materials procurement,  inventory
management,  distribution efficiencies,  and accounting procedures. Since August
1994, the Company has acquired Fan Fueler,  Inc.,  Sports Image, and Motorsports
Traditions and entered into a strategic  alliance with Hasbro. The Company plans
to consider additional  acquisition and strategic alliance opportunities as they
arise.
                                       26
<PAGE>
o Investing in Proprietary Tooling

         The Company strives to produce  high-quality  collectible products that
represent  more  exact  replicas  than  the  Company's   previous   products  or
collectibles  sold  by  competitors.  The  Company  believes  that  its  ongoing
investment in tooling enables the Company to produce a higher-value product that
customers will prefer over competitive  products.  The Company has invested more
than $9.1 million in its proprietary tooling since April 1993, which contributes
significantly  to the  quality of the  Company's  products  and is  critical  to
imparting  the high level of detail and  quality  that  collectors  demand.  The
Company  intends to continue  investing in its  proprietary  tooling in order to
upgrade and expand existing  product lines and to add new products,  such as the
highly detailed "Elite" series of collectibles scheduled for introduction in the
second half of fiscal 1997.

o Providing a One-Stop Source for Revenue Opportunities for Racing Personalities

         The Company strives to provide top race car drivers and other licensors
with a broad  range of  opportunities  to  maximize  earnings  throughout  their
careers.  Through its ability to represent racing personalities in a broad range
of  licensing  and  other  revenue-producing  opportunities,  combined  with its
alliance with Hasbro and its recent  acquisitions of Sports Image and Motorsport
Traditions,  the Company is now positioned to generate sales through every major
venue of the  motorsports  industry,  including  trackside  sales of apparel and
souvenirs, talent management,  mass-marketed retail toys, and the Company's core
lines of collectible  products. By aligning itself with top racing personalities
and providing a broad range of revenue opportunities,  the Company believes that
it will be able to leverage those relationships to attract additional drivers in
order to generate increased revenue for the Company as well as increased license
fees for the drivers.

Products and Services

Die-Cast Miniature Replica Vehicles; Pewter Replica Vehicles

         The  Company  designs  and markets  collectible  miniature  replicas of
motorsports-related  vehicles that are  constructed  using  die-cast  bodies and
chassis with free  wheeling  deluxe  wheels and tires.  The Company  markets its
die-cast  racing  collectibles  pursuant to more than 300 active  licenses  with
stock car and other  drivers,  car  owners,  and car  sponsors  as well as under
license  agreements  with Ford Motor  Company and several  divisions  of General
Motors Corp.  The die-cast  collectibles  offered by the Company relate to stock
car, NHRA drag racing,  "Super Truck"  racing,  dirt car racing,  and sprint car
racing.  The Company's  die-cast  collectibles  consist of (i) 1:64th and 1:24th
scale  replicas of actual racing  vehicles;  (ii) 1:96th and 1:64th scale racing
vehicle  transporters;  (iii) a 1:16th  scale pit wagon;  and (iv) 1:24th  scale
dually trucks with trailers.  The Company  strives to enhance the demand for and
to increase the value of its collectible products by offering limited numbers of
each item. The Company offers its die-cast collectibles primarily through retail
dealers,  through  its  collectors'  club,  and  as  promotional  and  specialty
advertising items. See "Business - Sales and Marketing."

         Historically,   the  Company  has  designed   and   marketed   die-cast
collectibles  featuring drivers and vehicles from the Nascar Winston Cup series.
The Company continually seeks to expand its product lines and product offerings.
During  fiscal  1995,  the  Company  began  development  of several new lines of
die-cast  collectibles  that  feature  replicas of vehicles  from other  popular
motorsports.  The Company  successfully  introduced its line of Winston NHRA Top
Fuel  Dragster  and Top Fuel Funny Car  replicas in fiscal  1995,  with sales of
approximately  $6.0  million  in fiscal  1996.  The  Company  also  successfully
introduced a line of die-cast  collectible  replicas from the popular new Nascar
"Super Truck" series in fiscal 1995, with sales of approximately $3.2 million in
fiscal 1996.

         During  1995,  the  Company  introduced  a  line  of  limited  edition,
hand-crafted  1:43rd scale solid  pewter  replicas of race cars for sale through
its collectors'  club. The Company's  pewter replicas  feature crisply  detailed
wheels, chassis, and body elements, including the driver's name, car number, and
sponsors'  logos and decals.  The Company  stamps a serial number on each of its
limited-edition  pewter  collectibles in order to enhance its value and packages
each pewter replica vehicle in a display case that includes literature featuring
the driver's photograph and details of the driver's racing accomplishments.  The
Company currently is developing an "Elite" series of highly
                                       27
<PAGE>
detailed die-cast replicas of Nascar racing vehicles for introduction during the
second half of fiscal 1997.  The Elite series of  collectibles  will be targeted
toward  higher-income  customers and will feature  detailed  equipment,  such as
spark plug wires, braided hoses, and realistic suspension systems.

         The Company invested approximately $2.6 million and $861,000 in tooling
for its proprietary line  of die-cast  collectibles in fiscal 1996 and the first
quarter of fiscal 1997,  respectively,  which increased its total  investment in
die-cast tooling to approximately $9.1 million at December 31, 1996. The Company
believes  the breadth and quality of the tooling  program  provides  the Company
with a competitive advantage in the motorsports collectible market. In addition,
the  Company has taken  various  steps,  and  continually  evaluates  additional
measures,  designed to enhance the collectible value and appeal of its products.
These measures include (i) designing die-cast collectibles that include features
that are not offered by the Company's competitors;  (ii) limiting the quantities
of each item that it  produces  and sells;  (iii)  specifying  on the  packaging
material of each die-cast  collectible the quantity of that limited-edition item
actually  produced;  (iv)  offering  certain  items only  through the  Company's
collectors'  club; and (v) designing and  developing  new packaging  concepts to
improve the display of each collectible item.

Motorsports Consumer Products

         The Company markets various licensed motorsports apparel, souvenir, and
other consumer products,  including t-shirts,  jackets, hats, die-cast replicas,
license plate  brackets,  mugs,  pins, and key chains.  Each of the  motorsports
consumer products  generally  features the name,  likeness,  and car number of a
popular race car driver. The Company intends to acquire licenses with additional
drivers  and to develop new items for its  motorsports  consumer  products.  The
Company  designs its  motorsports  consumer  products  primarily for high-volume
distribution  through  retail  outlets,   trackside  sales,  and  programs  with
corporate  sponsors of racing teams and racing events. See "Business - Sales and
Marketing."  The Company  sold  approximately  $2.0  million and $5.3 million of
motorsports consumer products during fiscal 1996 and the first quarter of fiscal
1997,  respectively.  The Company  anticipates  that its recent  acquisitions of
Sports Image and Motorsport  Traditions will result in substantial  increases in
the sale of motorsports  products.  Sports Image,  which the Company acquired in
November 1996,  had sales of  approximately  $41.8 million of apparel,  die-cast
replicas,  souvenirs,  and other motorsports consumer products during the period
from  January 1, 1996 to  November  7, 1996  (which  includes  sales of die-cast
collectibles  purchased from the Company at an aggregate  cost of  approximately
$5.8 million).  Motorsport  Traditions had annual revenue of approximately $33.0
million  from  sales of  apparel,  souvenirs,  and  other  motorsports  consumer
products during 1996.

Mass Merchandise Products

         The  Company  licenses  a  new  line  of  motorsports-related  products
specifically designed for the mass- merchandise market under a license agreement
with Hasbro.  The mass-market  die-cast  products  manufactured  and marketed by
Hasbro will be marketed  under the "Winner's  Circle"  name,  will be completely
distinct from the Company's current products, and will not compete directly with
the Company's  limited-edition  motorsports die-cast collectible  products.  The
licensed  products  include two new lines  jointly  developed  by Hasbro and the
Company,   consisting  of  die-cast  replicas  of  motorsports  vehicles  and  a
1/18th-scale plastic toy car. Under the agreement, Hasbro also will market other
licensed motorsports products,  including  radio-controlled cars, slot car sets,
games (such as electronic and CD-ROM interactive games), plush toys,  figurines,
play sets, walkie talkies, and other products.  Hasbro currently markets certain
of these products under the "Kenner," "Tonka," "Milton Bradley," and other brand
names.

         The Company believes that the license agreement with Hasbro will enable
it to remain focused on its core business of designing and marketing motorsports
collectibles,  apparel,  and  souvenir  products  while  enabling the Company to
benefit from Hasbro's retail mass merchandise  marketing expertise and resources
as a means of expanding  the  Company's  product  offerings  without  committing
substantial  resources to manufacturing  and marketing  activities.  The Company
also believes that the development of a line of motorsports-related toy products
through  its  strategic  alliance  with Hasbro also will result in the access to
future  motorsports  enthusiasts  who will become  customers  for the  Company's
motorsports collectibles and consumer products.
                                       28
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Action Sports Management

         The  Company  represents  a number of top race car  drivers  in a broad
range of licensing and other revenue-producing opportunities,  including product
licenses,   corporate   sponsorships,   endorsement   contracts,   and  speaking
engagements. The Company strives to provide services that will enable drivers to
maximize revenue opportunities  throughout their careers. Since the commencement
of its sports  management  business in fiscal 1996, the Company has entered into
exclusive  agreements to represent six-time Winston NHRA Funny Car champion John
Force and other popular drag racing drivers,  including Darrell  Alderman,  Mike
Dunn,  Scott  Geoffrion,  and Darrell  Gwynn,  in connection  with their product
licensing, corporate sponsorship, and product endorsement contracts. The Company
believes that top racing drivers  increasingly are regarding the Company to be a
"one-stop  source" that can enable them to maximize  earnings as a result of the
Company's ability to effectively represent them in obtaining favorable licensing
arrangements, corporate sponsorships, and product endorsements and the Company's
established  wholesale  and retail  distribution  channels and its alliance with
Hasbro.  The Company intends to further develop its  relationships  with drivers
already  under  license  as well as to  attract  additional  drivers in order to
generate  additional  sales  for the  Company  as well as  license  fees for the
drivers.

Promotional Programs

         Major  corporations  sponsor racing vehicles or events and advertise at
motorsports events and in  motorsports-related  media in order to increase their
brand  awareness and to encourage  consumers to purchase their  products.  These
sponsors  frequently use creative  premium and promotional  programs to increase
brand  awareness and popularity  with racing fans and other  consumers.  Many of
these corporations currently are outsourcing sales and marketing functions at an
increasing  rate  as  they   "downsize"   their  internal  sales  and  marketing
departments.  The Company  plans to target a portion of this demand by providing
complete marketing services designed to create corporate premium and promotional
programs for large corporate sponsors that advertise in motorsports. The Company
provides design services,  graphic  artists,  and the capacity to deliver a wide
array of promotional  products,  such as die-cast replicas,  t-shirts,  hats, or
bumper  stickers,  to create and produce  promotional  products.  The  corporate
sponsors  use these  products  as a free  premium  award with the  purchase of a
primary  product,  a low-cost premium that may be redeemed with a mail-in coupon
offer after  purchasing the sponsor's  consumer  products,  or in sweepstakes or
other promotions.  The Company also provides in-house marketing and distribution
support for its promotional programs, including in-bound order processing, order
fulfillment,  sweepstakes  processing,  and  redemption  programs.  The  Company
recorded  sales of  approximately  $1.4  million as a result of one  promotional
program  in  fiscal  1996  and  intends  to  increase  its  efforts  to  develop
promotional programs in fiscal 1997.

Sales and Marketing

         The Company markets its motorsports collectibles to approximately 5,000
retail dealers through a wholesale distributor network;  directly to motorsports
enthusiasts  through its  75,000-member  collectors' club; and as promotional or
specialty  advertising  items.  The  Company  markets its  motorsports  consumer
products  primarily  through  direct  trackside  sales to race fans;  through an
in-house sales force and  independent  representatives  to  approximately  5,000
specialty  retail dealers and for mass  distribution  through major discount and
department stores,  retail automotive product outlets,  and convenience  stores;
and  through  corporate   promotional  programs  with  major  consumer  products
companies.

Wholesale Distribution

         The Company  markets its  collectibles  on a  wholesale  basis  through
approximately 50 distributors  operating in the continental  United States.  The
distributors  solicit orders for the Company's products from approximately 5,000
retail dealers  throughout the United States.  The retail dealers  include hobby
shops,  stores  specializing in sports  collectible  items, and souvenir vendors
that attend various racing events. Employees of the Company attend several trade
shows each year in an effort to attract new retail  dealers to its network.  The
Company  advertises  its  die-cast  collectibles  in  newspapers  and  magazines
covering  motorsports  and  the  collectibles   markets.   These  advertisements
encourage  consumers  to contact  the  nearest  retail  dealer to  purchase  the
Company's die-cast
                                       29
<PAGE>
collectibles.  The Company also takes measures to increase consumer awareness of
its products through radio and television  advertising,  including  promotion of
its collectibles on "home shopping"  television  programs and advertising during
popular television programs of interest to motorsports enthusiasts.

         The  Company   utilizes   its   in-house   sales   force,   independent
representatives, and its die-cast collectible distribution network to market its
motorsports apparel, souvenirs, and other consumer products on a wholesale basis
to approximately  5,000 retail dealers  specializing in motorsports  merchandise
throughout the United States. The Company's in-house sales force and independent
representatives also market certain motorsports consumer products on a wholesale
basis to automobile  sections in major  discount and  department  stores such as
Walmart and K-Mart, to automotive retail stores, and to convenience  stores. The
Company   currently  is  developing  new  motorsports   consumer   products  for
high-volume sales programs.

Collectors' Club

         The Company  markets its die-cast and pewter  collectibles  through its
Racing Collectibles Club of America, a motorsports  collectible club that offers
the  Company's  motorsports  collectibles  exclusively  to members.  The Company
strives to  increase  collector  interest  in its  products  and to enhance  its
products'  value as  collectibles  by (i)  offering  certain  items  exclusively
through its collectors'  club, and not through any other  distribution  network;
(ii)  producing a limited  number of each  collectible;  and (iii)  limiting the
number of a particular  item that each member may  purchase.  As a result of its
recent  acquisitions  of Sports  Image and  Motorsport  Traditions,  the Company
currently is  developing a line of licensed  motorsports  apparel and  souvenirs
that will be offered  exclusively  through  its  collectors'  club.  The Company
advertises its collectors' club in publications that focus on motorsports or the
collectibles  industry and through limited radio and television  advertisements.
During 1996, the Company  increased its advertising on cable television in order
to enhance its exposure to the large number of  enthusiasts  watching  televised
motorsports  events and related  programming.  These  efforts  have  enabled the
Company to increase membership in its collectors' club from approximately 15,000
members in August 1993 to approximately 75,000 members as of December 31, 1996.

         Members of the Company's collectors' club pay a lifetime membership fee
that  entitles  them to  receive  membership  premiums,  a  quarterly  magazine,
catalogs,   and  other  special  sales  materials   highlighting  the  Company's
collectibles   and  other  products.   The  Company  employs   customer  service
representatives  and an automated  call  distribution  telephone  system to take
membership applications, take customer orders, and handle customer inquiries. In
October 1995, the Company completed the installation of a $2.0 million telephone
and computer system that combines  telemarketing  functions,  computerized order
processing, and automated warehouse operations in order to enable the Company to
more  effectively and  efficiently  answer and process  telephone  orders to its
collectors' club. The Company installed its new telephone and computer system in
order  to  accommodate  the  significant  growth  in  club  membership  and  the
increasing  volume of  telephone  orders that it has  experienced  as well as to
provide the infrastructure that may be required to handle an increased volume of
calls resulting from its accelerated advertising efforts and new collectible and
motorsports  consumer product programs.  The new systems also enable the Company
to track the  effectiveness of each advertising  venue and to accurately  target
its marketing and advertising programs for enhanced impact.

Trackside Sales

         According to USA Today,  attendance at Nascar Winston Cup racing events
exceeded  180,000  fans per race  during  1996.  In  connection  with the recent
acquisitions of Sports Image and Motorsport Traditions,  the Company acquired 22
fully equipped mobile trackside  souvenir stores.  These mobile trackside stores
travel  from event to event  throughout  the  racing  season and sell a complete
assortment  of licensed  motorsports  apparel and  souvenirs.  Sports  Image and
Motorsport  Traditions  collectively  recorded  trackside sales of approximately
$18.8 million during the 1996 Nascar racing season.
                                       30
<PAGE>
Promotional Programs

         In  addition  to sales  through  wholesale  distribution  networks  and
trackside  sales,  Sports  Image and  Motorsport  Traditions  develop  corporate
promotional programs in which they design and sell specialty t-shirts, hats, and
other apparel or souvenirs to major corporate  sponsors of motorsports teams and
events.  The  sponsors  then use these  products  as  promotional  giveaways  at
corporate hospitality tents at racing events and other promotions.  Sports Image
recorded  sales  of  approximately   $1.1  million  as  a  result  of  corporate
promotional programs during the period from January 1, 1996 to November 7, 1996.
Motorsport  Traditions  recorded sales of approximately  $880,000 as a result of
corporate promotional programs for the 12 months ended November 30, 1996.

         The Company also from time to time develops  promotional  programs with
major oil companies and other consumer  products  companies.  These  promotional
programs  typically  involve  decalling,  imprinting,  or otherwise  prominently
displaying the names, likenesses,  and car numbers of popular drivers as well as
the customers'  names,  logos, or messages on the Company's  die-cast  replicas,
licensed  apparel,  souvenirs,  or other consumer products as a low-cost or free
premium  award  specifically  designed  to  increase  brand  awareness  and name
recognition.  Such programs  include offering a free die-cast replica vehicle or
other product with the purchase of a primary product, a mail-in coupon offer for
a  consumer  to  receive a  die-cast  replica  vehicle  or other  product  after
purchasing a company's consumer products, and sweepstakes  promotions.  Die-cast
replica  vehicles sold as  promotional  items are not sold through the Company's
wholesale  distribution  network or through its  collectors'  club.  The Company
recorded  sales of  approximately  $1.4  million as a result of one  promotional
program in fiscal 1996. The Company plans to pursue future promotional  programs
and  currently  is in  discussions  with major stock car  drivers and  corporate
sponsors in its effort to develop such programs.

Manufacturing and Production

Die-cast and Pewter Collectibles

         The Company's die-cast collectibles are manufactured under an exclusive
agreement with a third-party  manufacturer  in China.  The term of the agreement
currently  extends  through  December  31,  1997 and  automatically  renews  for
successive  one-year  terms unless  terminated by either party by giving written
notice to the other party at least 90 days prior to the end of the  then-current
term. The Company owns a significant portion of the tooling that the third-party
manufacturer  uses to produce  die-cast  collectibles  for the  Company  and has
partial  control  over the  production  of its die-cast  collectibles  under the
manufacturing   agreement.   Since   April  1993,   the  Company  has   invested
approximately   $9.1   million  for  tooling   used  to  produce  its   die-cast
collectibles.  The Company intends to make additional  investments in tooling in
order to support  the growth of its  business.  The  Company  believes  that its
overseas  manufacturer of die-cast collectibles is dedicated to high quality and
productivity as well as support for new product development.

         The Company  designs each  die-cast  collectible  that it markets.  The
Company's  design  artists take numerous  photographs of the actual racing cars,
trucks,  and other  vehicles to be produced as die-cast  replicas.  Working from
these photographs,  the Company's artists and engineers use computer software to
create  detailed  scale  renderings  of  the  vehicles.  After  approval  of the
rendering by the vehicle  owner,  driver,  or racing team  sponsor,  the Company
supplies computerized  renderings to its manufacturer in China. The manufacturer
produces a sample or model,  which the  Company  then  inspects  for quality and
detail. After final approval,  the manufacturer  produces the die-cast replicas,
packages  them,  and ships the  finished  products to the Company or, in certain
instances, directly to the Company's customers.

         The Company arranges for the manufacture of its pewter  collectibles on
a purchase  order  basis with  third-party  manufacturers  located in the United
States. The production of these pewter collectibles does not require the Company
to make an investment in tooling,  as tooling costs are included as a portion of
the  cost of  each  unit  produced.  The  Company  designs  each  of the  pewter
collectibles  that it markets in a process  similar to the  process  required to
design its die-cast collectibles.
                                       31
<PAGE>
Motorsports Consumer Products

         The  Company  currently  designs  substantially  all  of  its  licensed
motorsports apparel, souvenirs, and other consumer products and arranges for the
manufacture  of  such  products  on a  purchase  order  basis  with  third-party
manufacturers,  located  primarily  in the United  States.  The Company owns the
tooling  and  dies  used to  manufacture  certain  of its  motorsports  consumer
products. As the Company develops new motorsports consumer products that require
specialized  tooling,  the Company  intends to build or purchase the new tooling
that will be required to permit the third-party  manufacturers  to produce those
items.

Backlog

         The Company  accepts  orders from  members of its  collectors'  club in
advance of the arrival of certain  collectible  products from the manufacturers.
The  Company  had  outstanding  orders for  approximately  $1.8  million of such
products as of December 31, 1996.

Trademarks and Patent Rights

         Although  the  Company's  business  historically  has not  depended  on
trademark or patent  protection,  the Company recognizes the increasing value of
its various  trade  names and marks.  The  Company is taking  steps  designed to
protect, maintain, and increase the value of its trade names and marks.

Licenses

Product Licenses

         The Company focuses on developing solid  relationships with and engages
in  comprehensive  efforts to license the most popular drivers and car owners in
each  top  racing  category,  their  sponsors,  and  others  in the  motorsports
industry.  The  Company  currently  has  licenses  with  more  than 300 race car
drivers,  car  owners,  and car  sponsors  as well as with Ford  Motor  Company,
several divisions of General Motors Corp., and PACCAR, Inc. (the manufacturer of
Kenworth and Peterbilt trucks). The Company believes that its license agreements
with top Nascar and NHRA  drivers,  such as Dale  Earnhardt,  Jeff Gordon,  John
Force, Kenny Bernstein, Terry Labonte, Rusty Wallace, Dale Jarrett, Mark Martin,
Bill Elliot, and Bobby Labonte,  significantly enhance the collectible value and
marketability of its products.

         The licenses with race car drivers  generally provide for a term of one
year and permit the Company to use the driver's  name,  photograph  or likeness,
and autograph; the licenses with race car owners generally provide for a term of
one year and permit the Company to use the car number and colors;  the  licenses
with manufacturers provide for terms of two or more years and permit the Company
to reproduce  the cars or trucks  themselves;  and the license  agreements  with
various  sponsors  generally  provide for terms of one to three years and permit
the Company to reproduce  the  sponsors'  decals and logos as they appear on the
cars or trucks. Depending upon the particular agreement, the individual licenses
either renew  automatically,  may be renewed or extended upon written request by
the Company, or expire at the end of the specified term. The agreements with the
drivers, car owners, car and truck  manufacturers,  and car sponsors provide for
payments by the Company to the  licensors of either (i) a fixed  dollar  amount,
which may include a substantial advance to the licensor; (ii) a fixed amount per
item sold by the Company pursuant to the license;  (iii) a percentage of the net
sales for a program or a percentage  of the Company's  wholesale  price per item
sold by the Company pursuant to the license; or (iv) a combination of the above.
License  agreements with certain sponsors do not require payments by the Company
to the licensors  because of the advertising value provided to the licensor as a
result of having its decals and logos displayed on the Company's products.

         During  fiscal 1996 and the first  quarter of fiscal 1997,  the Company
incurred royalty expenses  associated with its various  licensing  agreements of
approximately  $6.2  million  and  $2.2  million,   respectively.   The  Company
constantly  strives to renew existing  agreements or to negotiate and enter into
new license agreements with existing
                                       32
<PAGE>
or new drivers, car owners, and car sponsors and to develop new product programs
pursuant  to  its  license  agreements,   in  its  effort  to  market  lines  of
collectibles and consumer products that its customers will find appealing.

Hasbro License Agreement

         The license  agreement  between  the  Company  and Hasbro (the  "Hasbro
License") covers the exclusive sale by Hasbro in the mass-merchandise  market of
specific  motorsports-related  products for which the Company has or will secure
exclusive  or   non-exclusive   licenses  from  racing   drivers,   car  owners,
manufacturers, or sponsors. Under the Hasbro License, the Company is responsible
for acquiring and maintaining the license rights with the licensors,  and Hasbro
is  responsible  for all costs  and  other  arrangements  relating  to  tooling,
manufacturing,  transportation,  marketing,  distribution, and sales of licensed
products.  The  licensed  products  will  consist of (i)  die-cast  replicas  of
motorsports  vehicles and a 1/18th-scale  plastic toy car, for which Hasbro will
pay a specified  royalty,  and (ii) all other products that Hasbro may market as
licensed motorsports products,  including,  for example,  radio-controlled cars,
slot car sets, games (including  electronic and CD-ROM interactive games), plush
toys, figurines, play sets, walkie talkies, and other products, for which Hasbro
will pay a specified royalty. Hasbro currently markets certain of these products
under the "Kenner,"  "Tonka,"  "Milton  Bradley," and other brand names.  Hasbro
will pay the Company  guaranteed minimum annual royalty payments of (i) $500,000
for calendar year 1997, and (ii) for each calendar year thereafter,  the greater
of (a) $500,000 or (b) 50% of the actual  royalties earned in the prior year, up
to a maximum  minimum  annual  guaranty  of $1.0  million.  Hasbro  also will be
responsible  for and will pay or reimburse  the Company for all license fees and
royalties,  including  advances and  guarantees,  paid to licensors for licensed
products,  up to a maximum of $3.2  million in 1997 and $4.5  million in each of
1998 and 1999.

         Hasbro's  initial  focus under the Hasbro  License  will be to develop,
with the Company's guidance,  a line of motorsports  die-cast products under the
brand name "Winner's Circle" for the retail mass-merchandise market. Hasbro will
fund all  capital  requirements  for  this  product  line and will  manufacture,
distribute,  and market the products under the "Winner's Circle" brand name. The
Company and Hasbro  intend to introduce  this  product  line to the  mass-market
retail industry in fiscal 1997. The mass-market  die-cast products  manufactured
and marketed by Hasbro will be completely  distinct  from the Company's  current
products   and  will  not   compete   directly   with  the   Company's   current
limited-edition motorsports die-cast collectible products.

         The Hasbro  License  provides  for a term ending on December  31, 2001.
Hasbro may extend the Hasbro License for an additional three-year term, provided
that total wholesale  revenue of licensed  products  exceeds a specified  amount
during the initial term.

Dale Earnhardt License Agreement

         In connection with the acquisition of Sports Image, the Company entered
into a license  agreement with Dale Earnhardt (the  "Earnhardt  License")  under
which  the  Company  has the  right  to  market  licensed  motorsports  products
utilizing  the likeness of Dale  Earnhardt.  Under the  Earnhardt  License,  Mr.
Earnhardt  also  granted the Company  the right of first  refusal to make,  have
made,  use, sell, or otherwise  distribute any new licensable  products that Mr.
Earnhardt becomes aware of and approves for marketing. The term of the Earnhardt
License is 15 years and from year to year thereafter unless terminated by either
party.

Jeff Gordon License and Endorsement Agreements

         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company  acquired the exclusive rights to manufacture and market various apparel
and souvenir products bearing the name,  likeness,  and signature of Jeff Gordon
and the likeness of his race car, under a license agreement with an affiliate of
Mr. Gordon (the "Gordon Apparel and Souvenir  License").  The Gordon Apparel and
Souvenir  License expires on December 31, 2000,  subject to renewal by agreement
between the  parties.  The Gordon  Apparel and  Souvenir  License  requires  the
Company to pay the licensor  royalties  based on a percentage  of the  wholesale
price of licensed  products sold by the Company,  with minimum royalty  payments
each year during the term of the agreement.
                                       33
<PAGE>
         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company also entered into a license  agreement (the "Gordon  Die-Cast  License")
with an  affiliate  of Jeff  Gordon,  pursuant  to  which  the  Company  has the
exclusive right to manufacture and market die-cast replicas of Mr. Gordon's race
car and related vehicles.  The Gordon Die-Cast License also provides the Company
the non-exclusive right to manufacture and market certain die- cast collectibles
currently  licensed  by a third party until that  license  expires in  September
1997,  at which time the Company will have the  exclusive  right to  manufacture
those items.  The Gordon  Die-Cast  License  expires on December  31, 2000.  The
Gordon  Die-Cast  License  requires the Company the pay the  licensor  royalties
based on a percentage  of the wholesale  price of licensed  products sold by the
Company,  with  minimum  royalty  payments  each  year  during  the  term of the
agreement.

         In connection  with the Gordon  Die-Cast  License,  the Company entered
into a  personal  service  and  endorsement  agreement  with Jeff  Gordon and an
affiliate of Mr. Gordon (the "Endorsement Agreement"). The Endorsement Agreement
expires on December 31, 2000. During the term of the Endorsement Agreement,  the
Company will have the right to use Mr. Gordon's name, likeness,  signature,  and
endorsement in connection  with the  advertisement,  promotion,  and sale of the
die-cast  collectibles  to be produced under the Gordon  Die-Cast  License.  The
Endorsement  Agreement requires Mr. Gordon to make two personal  appearances and
to participate  in photo shoots and the production of one television  commercial
and two radio  commercial  production  sessions  per year during the term of the
Endorsement Agreement, to the extent that the Company requests him to do so.

Competition

         The motorsports  collectible and consumer product industry is extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the  Company  possesses.  The Company  believes  that  Racing  Champions,  Inc.,
Revell-Monogram,  Inc.,  and The ERTL  Company,  Inc.  constitute  its principal
competitors  in the die-cast  collectible  industry.  The Company's  motorsports
apparel and souvenirs compete with similar products sold or licensed by drivers,
owners,  sponsors,  and other licensors that the Company currently does not have
licenses with, as well as sports apparel licensors and manufacturers in general.
Emerging companies also may increase their  participation in these markets.  The
Company's  promotional  products  compete for advertising  dollars against other
specialty advertising programs and media, such as television, radio, newspapers,
magazines, and billboards.

         The Company competes principally on the basis of the current popularity
of motorsports  and the cost,  design,  and delivery  schedules of its products.
There is no  assurance  that the  Company  will  continue  to be able to compete
successfully in the future. See "Risk Factors - Competition."

Seasonality

         Sales of die-cast  motorsports  collectibles  and motorsports  consumer
products   historically  have  been  lowest  in  the  fourth  calendar  quarter,
corresponding with the end of the racing season. The Company believes,  however,
that  holiday  sales of its  products  are  increasing,  which has the effect of
reducing seasonal fluctuations in its sales.

Nature of the Company's Markets

         The markets for the Company's  products are subject to rapidly changing
customer tastes, a high level of competition,  and a constant need to create and
market new  products.  Demand for  motorsports  products  is  influenced  by the
popularity  of certain  drivers,  themes,  cultural  and  demographic  trends in
society,   marketing  and  advertising   expenditures,   and  general   economic
conditions.  Because these factors can change rapidly,  customer demand also can
shift quickly. New motorsports products frequently can be successfully  marketed
for only a limited  time.  The  Company  may not  always be able to  respond  to
changes in customer demand because of the amount of time and financial resources
that may be needed to bring new  products to market.  The  inability  to respond
quickly  to market  changes  would have an adverse  impact on the  Company.  See
"Business - Products and Services," "Business - Sales and Marketing,"  "Business
- - Competition," and "Business - Seasonality."
                                       34
<PAGE>
Sources and Availability of Raw Materials

         The  Company   currently   obtains  all  of  its  die-cast  and  pewter
collectibles   and   motorsports   consumer  items  pursuant  to   manufacturing
arrangements as discussed  elsewhere in this Report.  The Company  believes that
all of the  raw  materials  and  other  supplies  that  are  necessary  for  the
manufacture  and packaging of its products are readily  available  from multiple
sources.

Environmental Matters

         The Company is one of approximately 30 defendants in a lawsuit in which
the state of Arizona seeks recovery of certain  clean-up costs under federal and
state environmental laws. See "Business - Litigation." The imposition of damages
on the Company could have a material effect on the Company.

Insurance

         The Company maintains a $2.0 million product liability insurance policy
to cover the sale of its die-cast and other products.  The Company  maintains an
additional $5.0 million in commercial umbrella liability  coverage.  The Company
also  maintains  a $7.0  million  insurance  policy  to cover its molds and dies
located at its third-party  manufacturer in China and a $12.0 million  insurance
policy to cover lost revenue in the event of certain  interruptions  of business
with its overseas  manufacturer of die-cast  collectibles.  The Company believes
its insurance coverage is adequate.

Litigation

         On May 17,  1993,  the state of  Arizona  (the  "State")  instituted  a
lawsuit  against  the  Company  and 29 other  defendants  in the  United  States
District Court for the District of Arizona.  The State seeks recovery of certain
clean-up costs under federal and state  environmental  laws.  Specifically,  the
State  seeks  recovery  of  expenses  that  it  has  incurred  to  date  for  an
environmental investigation and clean-up of property formerly used as a site for
recycling  hazardous  wastes.  The  State  alleges  that the  property  has been
contaminated  with  hazardous  substances.   In  addition,  the  State  seeks  a
declaratory  judgment that the Company and the other  defendants are jointly and
severally  liable for all future costs  incurred by the State for  investigative
and remedial  activities,  and seeks a mandatory permanent  injunction requiring
the Company to  undertake  appropriate  assessment  and  remedial  action at the
property.  The State has not  specified the amounts it seeks to collect from the
Company.  The State alleges that F.W.  Leisure  Industries,  Inc.  and/or F.W. &
Associates, Inc. were predecessors of the Company that produced and arranged for
the  transportation  of hazardous  substances  to the  property  involved in the
lawsuit.  The Company is defending this lawsuit on various bases  including that
F.W.  Leisure  Industries,   Inc.  and/or  F.W.  &  Associates,  Inc.  were  not
predecessors  of the Company and that neither the Company nor any predecessor of
the Company has ever produced or transported  hazardous substances as alleged by
the State. The State has settled a portion of its claims with respect to a large
number of the other  defendants  to the  lawsuit.  The Company is not a party to
that settlement.  On February 1, 1995, a number of the defendants that agreed to
the settlement with the State were granted leave to file, and  subsequently  did
file a cross-claim  against the Company seeking indemnity from the Company based
on the same predecessor liability theory asserted by the State. The parties have
conducted  discovery  limited  to the  issue  of  any  defendant's  status  as a
responsible party and regarding the Company's status as a successor corporation.
The parties have filed  cross-motions  for summary  judgment,  which may resolve
part or all of the Company's involvement in the lawsuit. The court has scheduled
oral  arguments  on these  motions for March 17,  1997.  The  Company  currently
estimates the potential range of loss to be between $400,000 and $800,000 in the
event that its defense proves unsuccessful. The Company has made no provision in
its financial statements with respect to this matter.

         A lawsuit,  purportedly on behalf of Action Products, Inc., a dissolved
Arizona corporation, has been instituted against the Company, Fred W. Wagenhals,
and others in the United States District Court for the District of Arizona.  The
complaint  alleges  that  the  Company,  Mr.  Wagenhals,   and  others  breached
contractual  and  other  duties  to  API  and   appropriated   certain  business
opportunities of API. The complaint requests damages, including
                                       35
<PAGE>
punitive  and treble  damages,  in an  unspecified  amount.  The  complaint  was
effectively  amended  subsequent to filing.  In June 1996, the court granted the
Company's  motion to dismiss with respect to securities  law claims,  but denied
the Company's motion to dismiss with respect to certain federal RICO claims. The
Company is  vigorously  defending  the  lawsuit and all  parties  currently  are
conducting  discovery.  In the event that a decision  adverse to the  Company is
rendered,  and in the event that the  Company  has no  insurance  coverage  with
respect to these  claims,  the  resolution  of such matter could have a material
adverse effect on the Company.

Employees

         At February 28, 1997, the Company employed  approximately  296 persons,
all of whom  were  employed  full-time.  Of the  total  number  employed  by the
Company, 26 were engaged in product development,  105 in sales and marketing,  4
in licensing  activities,  116 in warehouse functions,  and 45 in administrative
functions,   including  the  Company's  executive  officers.   The  Company  has
experienced  no work  stoppages  and is not a party to a  collective  bargaining
agreement.  The Company  believes  that it  maintains  good  relations  with its
employees.

Development of the Company

         The Company was  incorporated  in Arizona in May 1992. In May 1992, the
Company  began the  manufacture  and  marketing  of mini  vehicles and began the
business of staging  M-CarTM Grand Prix races for charitable  organizations.  In
July 1992, the Company began marketing a line of die-cast  miniature replicas of
actual racing vehicles.

         In July 1993, the Company acquired all of the outstanding  common stock
of Racing Collectables,  Inc. ("RCI"),  which engaged in the wholesale marketing
of die-cast products,  and Racing  Collectables Club of America,  Inc. ("RCCA"),
which operated a motorsports  collectors'  club. RCI and RCCA were  unaffiliated
competitors of the Company prior to their acquisition by the Company.

         In August 1994, the Company  acquired certain assets and liabilities of
Fan Fueler,  Inc.  and began  marketing  product  lines of licensed  motorsports
consumer items that include drink  bottles,  key chains and air  fresheners.  No
affiliation  existed between Fan Fueler, Inc. and the Company at the time of the
acquisition.

         In September 1994, the Company sold to M-Car,  Incorporated  the assets
and  liabilities  related  to its  business  of  contracting  with or  licensing
selected  sponsors  to stage  events  known as M-CarTM  Grand Prix  Races.  From
January 1994 until the date of the sale, the shareholder of M-Car, Incorporated,
conducted sales and marketing services related to the Company's M-Car operations
on a contractual  basis with the Company.  The contractual  arrangement with the
shareholder of M-Car,  Incorporated was terminated concurrently with the sale of
the Company's M-CarTM operations.

         Effective  March 31,  1995,  the  Company  sold  certain  of its assets
related to its mini vehicle product line to an unaffiliated third party.

         On  November  7,  1996,   the  Company   acquired   the   business  and
substantially all of the assets and assumed certain of the liabilities of Sports
Image from seven-time  Nascar Winston Cup Champion driver Dale Earnhardt and his
wife.  Sports Image markets and  distributes  licensed  motorsports  apparel and
other souvenir items  featuring the likeness of Dale Earnhardt and other popular
drivers  through  a  network  of  wholesale   distributors,   trackside  events,
promotional  programs for corporate  sponsors,  and fan clubs.  Sports Image had
revenue of  approximately  $32.5 million and $41.8 million during the year ended
December  31,  1995 and the period  from  January 1, 1996 to  November  7, 1996,
respectively. The Company believes that Sports Image represents an important new
distribution  channel  for the  Company's  die-cast  collectibles  and  provides
significant  opportunities  for  developing and marketing  licensed  apparel and
souvenirs.  The purchase price paid by the Company for the assets of the sellers
consisted of (i) a promissory note in the principal amount of $24.0 million, and
(ii) 403,361  shares of the  Company's  Common  Stock.  On January 2, 1997,  the
Company  repaid the $24.0  million  promissory  note with the proceeds  from the
issuance of the Senior  Notes and a portion of the  borrowings  under the Credit
Facility. See "Management's
                                       36
<PAGE>
Discussion  and  Analysis of  Financial  Condition  and Results of  Operations -
Liquidity and Capital  Resources." The terms of the  acquisition,  including the
valuation of the assets and liabilities acquired by the Company, were determined
by  arms-length   negotiations  between   representatives  of  the  sellers  and
representatives  of the Company.  Except for certain license  agreements between
the Company and Mr.  Earnhardt,  no affiliation  existed between the Company and
the sellers at the time of the acquisition.

         On January 8, 1997, the Company acquired the business and substantially
all of the assets and assumed  specified  liabilities  of Motorsport  Traditions
from 1995 Nascar  Winston Cup Champion  driver Jeff  Gordon,  Kenneth R. Barbee,
certain  entities  controlled  by Mr.  Barbee,  and certain other  persons.  The
effective date of the  acquisition of Motorsport  Traditions is January 1, 1997.
Motorsport  Traditions markets and distributes  licensed motorsports apparel and
souvenir items featuring the likenesses of Jeff Gordon,  Terry Labonte,  Darrell
Waltrip,  Bobby  Labonte,  and other  popular  Nascar  drivers.  Because  of the
similarities  of the  businesses  and  operations of Motorsport  Traditions  and
Sports  Image,  the  Company  anticipates  that the  acquisition  of  Motorsport
Traditions will result in favorable synergies and will position the Company as a
leading  marketer of licensed  motorsports  apparel  and  souvenirs.  Motorsport
Traditions  had 1996  revenue  of  approximately  $33.0  million  from  sales of
licensed  apparel,  souvenirs,  and other  motorsports  consumer  products.  The
purchase  price paid by the Company for Motorsport  Traditions  consisted of (i)
cash in the amount of $5.4  million;  (ii) a  promissory  note in the  principal
amount of $1.6 million issued by a wholly owned  subsidiary of the Company;  and
(iii) an  aggregate  of  342,857  shares  of the  Company's  Common  Stock.  The
promissory  note bears  interest at 4% per annum,  matures on December 31, 1998,
and has been guaranteed by the Company. The terms of the acquisition,  including
the  valuation of the assets,  liabilities,  and capital  stock  acquired by the
Company, were determined by arms-length  negotiations between representatives of
the sellers  and  representatives  of the  Company.  Except for certain  license
agreements  between the Company and Mr. Gordon,  no affiliation  existed between
the Company and the sellers at the time of the acquisition.

         In  December  1996,  the  Company  and  Hasbro  entered  into a license
agreement   covering   the   exclusive   sale  by   Hasbro  of  a  new  line  of
motorsports-related  products in the  mass-merchandise  market.  See "Business -
Licenses."  The Company  believes  that the license  agreement  with Hasbro will
enable it to remain  focused on its core  business of  designing  and  marketing
motorsports  collectibles,  apparel,  and souvenir products,  while enabling the
Company to benefit from Hasbro's retail mass merchandise marketing expertise and
resources  as a means of  expanding  the  Company's  product  offerings  without
committing substantial resources to manufacturing and marketing activities.

                                   PROPERTIES

         The   Company   leases  a  facility  in  Tempe,   Arizona,   containing
approximately  46,000 square feet. The Company uses approximately  18,000 square
feet of the facility for offices and 28,000 square feet for warehouse  space and
packaging  operations.  The term of the lease expires in December 2003.  Fred W.
Wagenhals,  Chairman of the Board, President, and Chief Executive Officer of the
Company,  currently owns a one-third interest in F.W. Investments, a partnership
which owns this facility.  The Company believes that the lease payments for this
facility are comparable to an amount it would pay to an  unaffiliated  party for
comparable space.

         The Company  leases a 25,000 square foot  facility in Charlotte,  North
Carolina,  and a 41,000 square foot facility in Concord, North Carolina, for its
Sports   Image  and   Motorsport   Traditions   operations.   The  Company  uses
approximately  5,000  square  feet of the  Charlotte  facility  for  offices and
approximately  20,000 square feet for warehouse space and packaging  operations.
The term of the lease for the  Charlotte  facility  expires in April  1998.  The
Company  utilizes  approximately  7,000 square feet of the Concord  facility for
offices and  approximately  34,000 square feet for warehouse space and packaging
operations. The lease for the Concord facility is on a month-to-month basis.
                                       37
<PAGE>
                                   MANAGEMENT

Directors and Executive Officers

         The  following  table  sets forth  certain  information  regarding  the
directors and executive officers of the Company.

        Name              Age                  Position Held
        ----              ---                  -------------

Fred W. Wagenhals         55         Chairman of the Board, President, and
                                       Chief Executive Officer
Tod J. Wagenhals          32         Executive Vice President, Secretary, and
                                       Director
Christopher S. Besing     36         Vice President, Chief Financial Officer,
                                       Treasurer, and Director
Joseph M. Mattes          38         Vice President and Director
Melodee L. Volosin        33         Director of Wholesale Division and Director
John S. Bickford          50         Director
Jack M. Lloyd             47         Director
Robert H. Manschot        53         Director

         Fred W. Wagenhals has been Chairman of the Board, President,  and Chief
Executive  Officer of the Company since  November 1993 and served as Chairman of
the Board and Chief Executive  Officer from May 1992 until September 1993 and as
President from July 1993 until September 1993. Mr. Wagenhals  co-founded  Racing
Champions,  Inc.  in April 1989 and served as a director of that  company  until
April 1993. From October 1990 until May 1992, Mr.  Wagenhals  served as Chairman
of the Board and Chief Executive Officer of Race Z, Inc. and Action  Performance
Sales,  Inc.  ("APS"),  which were engaged in sales of promotional  products and
collectible  items  related  to the racing  industry.  Mr.  Wagenhals  served as
President of Action Products,  Inc. ("API") from its inception in September 1986
until his  resignation  in October 1990 and as a director  from  September  1986
until his resignation in December 1992. API's principal creditor declared API in
default and installed a receiver to manage API's  operations  in November  1991.
The  creditor  took  possession  of all  operating  assets of API in May 1992 in
partial  satisfaction  of API's  debt and  thereafter  sold  such  assets to the
Company.

         Tod J. Wagenhals has been a Vice President and Secretary of the Company
since  November  1993 and a director of the Company  since  December  1993.  Mr.
Wagenhals served in various marketing  capacities with the Company from May 1992
until  September  1993 and with  APS from  October  1991  until  May  1992.  Mr.
Wagenhals  was  National  Accounts  Manager of API from  January 1989 to October
1991. Mr. Wagenhals is the son of Fred W. Wagenhals.

         Christopher S. Besing has been a Vice President and the Chief Financial
Officer of the Company  since  January 1994, a director of the Company since May
1995,  and Treasurer of the Company since  February  1996.  Prior to joining the
Company,  Mr.  Besing held several  financial  positions  with Orbital  Sciences
Corporation  ("OSC") from  September  1986 to December  1993,  most  recently as
Director of Accounting and Controller of OSC's Launch Systems Group in Chandler,
Arizona.  Prior to joining OSC, he was employed by Arthur  Andersen and Co. from
January 1985 to August 1986. Mr. Besing is a Certified Public Accountant.

         Joseph  M.  Mattes  has been a Vice  President  and a  director  of the
Company  since  December  1996.  Mr.  Mattes  also  serves as  President  of the
Company's  wholly owned  subsidiary,  Sports  Image,  Inc. Mr.  Mattes served as
President  of the  predecessor  of Sports  Image  from  January  1995  until the
Company's  acquisition  of its  business in  November  1996.  From 1985  through
December 1994, Mr. Mattes served at various times as Controller, Director
                                       38
<PAGE>
of  Purchasing,  Plant  Manager,  and Executive  Vice President of Operations of
Carlisle Plastics, Inc., a $140 million per year injection molding company.

         Melodee L.  Volosin has been the  Director of the  Company's  Wholesale
Division  since May 1992 and has been a director  of the Company  since  January
1997.  Ms.  Volosin's  duties  include  managing all of the Company's  wholesale
distribution of die-cast collectibles and other products,  including advertising
programs and  budgeting.  From 1983 to May 1992,  Ms.  Volosin served in various
marketing capacities with API and its predecessors.

         John S. Bickford has been a director of the Company since January 1997.
Mr.  Bickford  has served as  President  of Bickford  Motorsports,  Inc.,  which
provides  consulting  and  special  project  coordination  services  to race car
drivers,  car  owners,  and  other  businesses,  from 1990 to the  present.  Mr.
Bickford also publishes Racing for Kids magazine.  From 1976 to the present, Mr.
Bickford  has  served  as  President  of  MPD  Racing   Products,   Inc.,  which
manufactures   race  car  parts  for   distribution   through  speed  shops  and
high-performance engine shops. Mr. Bickford served as Vice President and General
Manager to Jeff Gordon,  Inc., from 1990 to 1995. Mr. Bickford  currently serves
as a director of  Equipoise  Balancing,  Inc.,  a privately  held  company.  Mr.
Bickford  currently  serves as a consultant  to the Company.  See  "Management -
Employment and Consulting Agreements."

         Jack M. Lloyd has been a director of the Company  since July 1995.  Mr.
Lloyd has served as the  President  and Chief  Executive  Officer of  DenAmerica
Corp.,  a publicly held  corporation  that is the largest  franchisee of Denny's
restaurants  in the  United  States  and  owns  and  franchises  Black-eyed  Pea
restaurants,  since March 1996 and as Chairman of the Board of DenAmerica  Corp.
since  July  1996.  Mr.  Lloyd  served  as the  Chairman  of the Board and Chief
Executive Officer of Denwest  Restaurant Corp.  ("Denwest"),  the second largest
franchisee  of Denny's  restaurants  in the United  States,  from 1987 until its
merger with  DenAmerica  Corp. in March 1996. Mr. Lloyd also served as President
of Denwest from 1987 until  November  1994.  Mr. Lloyd engaged in commercial and
residential  real estate  development  and property  management  as president of
First Federated Investment Corporation during the early and mid-1980s. Mr. Lloyd
currently  serves as a director of Masterview  Window Company,  a privately held
company.

         Robert H.  Manschot has been a director of the Company since July 1995.
Mr. Manschot  currently serves as President and Chief Executive  Officer of each
of NVD Group and  Seceurop  Group in the  Netherlands  and  engages in  business
consulting   services  and  venture  capital  activities  as  Chairman  of  RHEM
International  Enterprises,  Inc. Mr.  Manschot  served as  President  and Chief
Executive Officer of Rural/Metro  Corporation  ("Rural/Metro"),  a publicly held
provider of  ambulance  and fire  protection  services,  from October 1988 until
March 1995. Mr.  Manschot  joined  Rural/Metro in October 1987 as Executive Vice
President,  Chief Operating Officer and a member of its Board of Directors.  Mr.
Manschot was with the Hay Group,  an  international  consulting  firm, from 1978
until October 1987,  serving as Vice President and a partner from 1984, where he
led strategic  consulting  practices in Brussels,  Asia,  and the western United
States. Prior to joining the Hay Group, Mr. Manschot spent 10 years with several
leading  international hotel chains in senior operating positions in Europe, the
Middle East,  Africa,  and the United States. Mr. Manschot currently serves as a
director  of Samoth  Capital  Corporation,  a publicly  traded  company,  and as
Chairman of the Board of Securop U.K.  Ltd. and a director of LBE  Technologies,
Inc.,  Thomas Pride  Development,  Inc.,  and Arizona  Sports,  Inc.,  which are
privately held companies.

Directors' Compensation

         Employees  of the  Company do not receive  compensation  for serving as
members of the  Company's  Board of  Directors.  Independent  directors  receive
$2,500 for each meeting  attended in person.  All directors are  reimbursed  for
their  expenses in attending  meetings of the Board of Directors.  Directors who
are employees of the Company are eligible to receive  stock options  pursuant to
the  Company's  1993  Stock  Option  Plan.  Pursuant  to  the  1993  Plan,  each
non-employee  director of the Company  receives an automatic grant of options to
acquire  10,000 shares of the Common Stock on the date of his or her election or
appointment  as a director.  Non-employee  directors  also  receive an automatic
grant of options to purchase 8,000 shares of Common Stock on the date of the
                                       39
<PAGE>
meeting of the Board of Directors held immediately  after each subsequent annual
meeting of the shareholders of the Company.  See "Management - 1993 Stock Option
Plan."

Executive Compensation

         The  following  table sets forth  certain  information  concerning  the
compensation  for the fiscal  years ended  September  30, 1994,  1995,  and 1996
earned by the  Company's  Chief  Executive  Officer and by the  Company's  other
executive  officers whose cash salary and bonus exceeded  $100,000 during fiscal
1996  (the  "Named  Officers").   No  other  officer  of  the  Company  received
compensation of $100,000 or more during fiscal 1996.

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                                    Long Term                     
                                                                                                  Compensation                    
                                                                                                  ------------                    
                                                                                                     Awards                       
                                                                                                  ------------                    
                                                                     Annual Compensation           Securities           All Other 
                                                                   ------------------------        Underlying         Compensation
Name and Principal Position                 Year                   Salary($)(1)    Bonus($)       Options(#)(2)          ($)(3)
- ---------------------------                -----                   ------------    --------      --------------         -------
<S>                                         <C>                      <C>           <C>               <C>                <C>   
Fred W. Wagenhals                           1996                     $250,000      $75,000               --             $4,854
  Chairman of the Board, President,         1995                      164,423       23,000           50,000              3,173
  and Chief Executive Officer               1994                      150,000           --           40,000                 --

Tod J. Wagenhals                            1996                     $ 75,000      $26,000           20,000             $1,832
  Executive Vice President,                 1995                       59,596        8,000           50,000              1,247
  Secretary, and Director                   1994                       43,345           --           40,000                 --

Christopher S. Besing                       1996                     $ 75,000      $26,000           20,000             $1,572
  Vice President, Chief Financial           1995                       71,250       10,000           50,000              1,425
  Officer, Treasurer, and Director          1994                       45,000           --           80,000                 --
</TABLE>
- ------------------
(1)  Messrs. Wagenhals, Wagenhals, and Besing also received certain perquisites,
     the value of which did not  exceed  10% of their  salary  and bonus  during
     fiscal 1996.
(2)  The  exercise  price of all stock  options  granted  were equal to the fair
     market value of the Company's Common Stock on the date of grant.
(3)  Amounts shown for fiscal 1996 represent matching  contributions made by the
     Company to the Company's 401(k) Plan.

         The Company offers its employees  medical and life insurance  benefits.
The  executive  officers  and  other key  employees  of the  Company,  including
directors who also are  employees of the Company,  are eligible to receive stock
options  under the  Company's  stock option plan.  See  "Management - 1993 Stock
Option Plan." The Company does not have a long-term  incentive plan or a defined
benefit or actuarial plan and has never issued any stock appreciation rights.
                                       40
<PAGE>
         The following  table provides  information on stock options  granted to
the Company's Named Officers during the fiscal year ended September 30, 1996.

                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                       Individual Grants
- --------------------------------------------------------------------------------------------------------------------------

                                                 Number of
                                                Securities           % of Total
                                                Underlying             Options            Exercise
                                                  Options            Granted in             Price
Name                                          Granted (#)(1)         Fiscal Year           ($/Sh)     Expiration Date
- ----                                          --------------         -----------           ------     ---------------
<S>                                               <C>                   <C>                <C>             <C> 
Fred W. Wagenhals                                   --                   --                  --               --
  Chairman of the Board, President,
  and Chief Executive Officer

Tod J. Wagenhals                                  20,000                8.5%               $10.63          9/4/02
  Executive Vice President,
  Secretary, and Director

Christopher S. Besing                             20,000                8.5%               $10.63          9/4/02
  Vice President, Chief Financial
  Officer, and Director
</TABLE>
- ------------------
(1)  The  options  were  granted  at the fair value of the shares on the date of
     grant and have a six-year  term.  One- third of the options vest and become
     exercisable on each of the first,  second,  and third  anniversaries of the
     date of grant.

         The following  table provides  information on options  exercised in the
last  fiscal year by the  Company's  Named  Officers  and the value of each such
officer's unexercised options at September 30, 1996.

               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                      OPTION VALUE AS OF SEPTEMBER 30, 1996
<TABLE>
<CAPTION>
                                                                       Number of Securities                Value of Unexercised   
                                                                      Underlying Unexercised               In-the Money Options   
                                                                  Options at Fiscal Year-End (#)         at Fiscal Year-End ($)(1)
                              Shares Acquired       Value       ----------------------------------   -------------------------------
Name                          on Exercise (#)   Realized ($)    Exercisable          Unexercisable   Exercisable       Unexercisable
- ----------------------------  ---------------   ------------    -----------          -------------   -----------       -------------
<S>                               <C>             <C>               <C>                 <C>           <C>                <C>    
Fred W. Wagenhals                   -0-              -0-           290,000                 -0-        $3,125,250             -0-
  Chairman of the Board,
  President, and Chief
  Executive Officer

Tod J. Wagenhals                    -0-              -0-           170,000              20,000        $1,784,380         $45,000
  Executive Vice President,
  Secretary, and Director

Christopher S. Besing             40,000          $210,000          50,000              20,000          $431,250         $45,000
  Vice President, Chief
  Financial Officer,
  and Director
</TABLE>
- ------------------
(1)  Calculated  based upon the closing price as reported on the Nasdaq National
     Market on September 30, 1996 of $12.875 per share.
                                       41
<PAGE>
Recent Grants of Stock Options

         Subsequent  to  September  30,  1996,  the Company  granted  options to
acquire an aggregate of 86,250  shares of Common Stock.  These  options  include
options to acquire 50,000 shares of Common Stock at an exercise price of $14.875
per share  issued to Joseph M.  Mattes,  a Vice  President  and  Director of the
Company,  on November 8, 1996,  and options to acquire  15,000  shares of Common
Stock at an exercise  price of $17.50 per share issued to Kenneth R.  Barbee,  a
Vice President of Sports Image, on January 8, 1997. See "Management - Employment
and Consulting Agreements."

401(k) Profit Sharing Plan

         In October 1994, the Company  established a defined  contribution  plan
(the "401(k)  Plan") that  qualifies as a cash or deferred  profit  sharing plan
under  Sections  401(a)  and 401(k) of the  Internal  Revenue  Code of 1986,  as
amended (the  "Internal  Revenue  Code").  Under the 401(k) Plan,  participating
employees may defer from 1% to 15% of their pre-tax compensation, subject to the
maximum  allowed under the Internal  Revenue Code.  The Company will  contribute
$.50 for each dollar contributed by the employee,  up to a maximum  contribution
of 2% of the  employee's  defined  compensation.  In  addition,  the 401(k) Plan
provides that the Company may make an employer  profit sharing  contribution  in
such amounts as may be determined by the Board of Directors.

1993 Stock Option Plan

         The  Company's  1993 Stock  Option  Plan,  as amended (the "1993 Plan")
provides  for the  granting  of options to acquire  Common  Stock of the Company
("Options"),  the direct granting of Common Stock ("Stock Awards"), the granting
of stock  appreciation  rights  ("SARs"),  and the granting of other cash awards
("Cash Awards") (Stock Awards,  SARs, and Cash Awards are collectively  referred
to herein as  "Awards").  The 1993 Plan is intended to comply with Rule 16b-3 as
promulgated under the Exchange Act with respect to persons subject to Section 16
of the  Exchange  Act. The Company  believes  that the 1993 Plan is important in
attracting and retaining  executives  and other key employees and  constitutes a
significant part of the compensation  program for key personnel,  providing them
with an opportunity to acquire a proprietary  interest in the Company and giving
them an additional incentive to use their best efforts for the long-term success
of the Company. The 1993 Plan will remain in effect until September 24, 2001.

         On  September  4, 1996 and January 16,  1997,  the  Company's  Board of
Directors  adopted  amendments  to the  1993  Plan  that,  among  other  things,
increased  the number of shares of Common  Stock  issuable  pursuant to the 1993
Plan from 2,000,000 to 2,750,000  shares.  Those  amendments must be approved by
the  Company's  shareholders  prior to  September  4,  1997.  In the  event  the
Company's shareholders do not approve the amendments prior to that date, Options
or Awards  granted  subsequent  to  September 4, 1996 will be  cancelled.  As of
February 28, 1997,  an aggregate  of 1,184,245  shares of the  Company's  Common
Stock has been issued  upon  exercise  of Options  granted  pursuant to the 1993
Plan,  and there were  outstanding  Options to acquire an  additional  1,014,305
shares of the Company's Common Stock.

         If  any  Option  or SAR  terminates  or  expires  without  having  been
exercised  in full,  stock not  issued  under  such  Option or SAR will again be
available  for the purposes of the 1993 Plan. If any change is made in the stock
subject to the 1993 Plan, or subject to any Option or SAR granted under the 1993
Plan (through merger,  consolidation,  reorganization,  recapitalization,  stock
dividend,  split-up,  combination  of  shares,  exchange  of  shares,  change in
corporate  structure,  or  otherwise),  the 1993 Plan provides that  appropriate
adjustments  will be made as to the maximum number of shares subject to the 1993
Plan and the number of shares and exercise  price per share of stock  subject to
outstanding Options.

         Options and Awards may be granted only to persons ("Eligible  Persons")
who at the time of grant are either (i) key  personnel,  including  officers and
directors  of  the  Company  or  its  subsidiaries,   or  (ii)  consultants  and
independent  contractors who provide valuable  services to the Company or to its
subsidiaries. Options that are
                                       42
<PAGE>
incentive  stock options may only be granted to employees of the Company (or its
subsidiaries).  To the extent that granted  Options are incentive stock options,
the  terms  and  conditions  of  those  Options  must  be  consistent  with  the
qualification  requirements  set forth in the Internal Revenue Code. No employee
of the Company may receive grants of Options or Awards representing more than 50
percent of the shares of Common Stock issuable under the 1993 Plan.

         The  exercise  prices,  expiration  dates,  maximum  number  of  shares
purchasable,  and the other provisions of the Options will be established at the
time of grant.  The  exercise  prices of Options  that are not  incentive  stock
options may not be less than 85 percent of the fair  market  value of the Common
Stock at the time of the  grant,  and the  exercise  prices of  incentive  stock
options may not be less than 100 percent  (110  percent if the option is granted
to a  shareholder  who at the time the option is granted  owns stock  possessing
more than ten percent of the total combined voting power of all classes of stock
of the  Company) of the fair market value of the Common Stock at the time of the
grant.  Options  may  be  granted  for  terms  of up to  ten  years  and  become
exercisable  in  whole  or in one or more  installments  at such  time as may be
determined upon a grant of the Options.  To exercise an Option, the optionholder
will be required to deliver to the Company full  payment of the  exercise  price
for the shares as to which the option is being exercised. Generally, options can
be exercised by delivery of cash, bank cashier's check or shares of Common Stock
of the Company.

         Unless  otherwise  authorized  by the  Board of  Directors  in its sole
discretion,  Options granted under the 1993 Plan are nontransferable  other than
by will or by the  laws of  descent  and  distribution  upon  the  death  of the
optionholder and, during the lifetime of the optionholder,  are exercisable only
by such optionholder.  Unless the terms of the stock option agreement  otherwise
provide,  in the event of the death or termination of the employment or services
of the  participant  (but  never  later than the  expiration  of the term of the
Option) Options may be exercised within a one-month period. If termination is by
reason of disability,  however,  Options may be exercised by the optionholder or
the  optionholder's  estate or  successor by bequest or  inheritance  during the
period ending one year after the  optionholder's  retirement (but not later than
the expiration of the term of the option). Termination of employment at any time
for cause immediately terminates all Options held by the terminated employee.

         The 1993 Plan  includes an  Automatic  Program  that  provides  for the
automatic  grant  of  stock  options   ("Automatic   Options")  to  non-employee
directors.  Each non-employee  director serving on the Board of Directors on the
date the  amendments to the 1993 Plan  providing for the Automatic  Program were
approved by the Company's  shareholders  received  Automatic  Options to acquire
10,000 shares of Common Stock on that date, and each subsequently  newly elected
non-employee  member of the Board of Directors will receive Automatic Options to
acquire  10,000  shares  of  Common  Stock  on the  date  of  his  or her  first
appointment  or  election  to the Board of  Directors.  In  addition,  Automatic
Options to acquire  8,000  shares of Common Stock are  automatically  granted to
each  non-employee  director  at the  meeting  of the  Board of  Directors  held
immediately  after each annual meeting of  shareholders.  All Automatic  Options
vest and become exercisable immediately upon grant. A non-employee member of the
Board of Directors is not eligible to receive the 8,000-share  Automatic  Option
grant if that option  grant date is within 30 days of such  non-employee  member
receiving the 10,000-share  Automatic Option grant. The exercise price per share
of Common Stock subject to Automatic Options granted under the 1993 Plan will be
equal to 100% of the fair market value of the Company's Common Stock (as defined
in the 1993 Plan) on the date such  options are  granted.  The Company  believes
that the automatic grant of stock options to non-employee directors is necessary
to attract, retain and motivate independent directors.

         The Company  also may grant Awards to Eligible  Persons  under the 1993
Plan. SARs entitle the recipient to receive a payment equal to the  appreciation
in market  value of a stated  number of  shares of Common  Stock  from the price
stated in the award  agreement  to the market  value of the Common  Stock on the
date first  exercised  or  surrendered.  Stock Awards  entitle the  recipient to
directly  receive  Common  Stock.  Cash Awards  entitle the recipient to receive
direct payments of cash depending on the market value or the appreciation of the
Common Stock or other securities of the Company.
                                       43
<PAGE>
Employment and Consulting Agreements

         In connection with the  acquisition of the assets of Sports Image,  the
Company  entered into a three-year  employment  agreement with Joseph M. Mattes,
who served as the President of Sports Image prior to the acquisition.  Under the
terms of the employment agreement,  Mr. Mattes serves as a Vice President of the
Company  and as the  President  of its Sports  Image  subsidiary  at a salary of
$225,000 per year. In addition, Mr. Mattes will be eligible to receive an annual
bonus of up to $67,500,  as determined by the Company's Board of Directors based
upon factors that it deems  relevant,  including Mr.  Mattes'  performance.  The
Company also granted to Mr. Mattes five-year options to acquire 50,000 shares of
the  Company's  Common Stock at an exercise  price of $14.875 per share.  Of the
options  granted,  options to acquire 30,000 shares vested at the date of grant,
options to acquire  10,000 shares will vest on November 8, 1997,  and options to
acquire the remaining 10,000 shares will vest on November 8, 1998.

         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company entered into a two-year employment agreement with Kenneth R. Barbee, who
served in various executive  capacities with Motorsport  Traditions prior to the
acquisition. Under the terms of the employment agreement, Mr. Barbee serves as a
Vice  President of the Company's  wholly owned  subsidiary,  Sports Image,  at a
salary of $120,000 per year. In addition, Mr. Barbee will be eligible to receive
an annual  bonus of up to  $24,000,  as  determined  by the  Company's  Board of
Directors  based upon factors that it deems  relevant,  including  Mr.  Barbee's
performance.  The Company also granted to Mr. Barbee six-year options to acquire
15,000 shares of the Company's  Common Stock at an exercise  price of $17.50 per
share.  Of the options  granted,  options to acquire  7,500 shares vested at the
date of grant and options to acquire the remaining 7,500 shares will vest on the
first anniversary of the date of grant.

         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company also entered into a four-year  consulting  agreement  with John Bickford
pursuant to which Mr.  Bickford  provides  consulting  services  with respect to
representing  the Company in the motorsports  community,  creating new marketing
and  promotional  campaigns,  and  advising  the  Company  with  respect  to the
motorsports  industry.  The Company pays Mr.  Bickford an annual fee of $100,000
for services provided in connection with the consulting agreement.  Mr. Bickford
became a director of the Company in January  1997.  See  "Management - Directors
and Executive Officers."

Limitation  of Directors'  Liability;  Indemnification  of Directors,  Officers,
Employees, and Agents

         The Company's Restated Articles eliminate the personal liability of any
director of the Company to the Company or its shareholders for money damages for
any action taken or failure to take any action as a director of the Company,  to
the  fullest  extent  allowed  by the  Arizona  Business  Corporation  Act  (the
"Business  Corporation Act").  Under the Business  Corporation Act, directors of
the Company will be liable to the Company or its  shareholders  only for (a) the
amount of a financial  benefit received by the director to which the director is
not  entitled;  (b) an  intentional  infliction  of harm on the  Company  or its
shareholders;  (c) certain unlawful  distributions  to shareholders;  and (d) an
intentional  violation of criminal  law. The effect of these  provisions  in the
Restated Articles is to eliminate the rights of the Company and its shareholders
(through  shareholders'  derivative  suits on behalf of the  Company) to recover
money  damages  from a  director  for all  actions  or  omissions  as a director
(including  breaches  resulting  from negligent or grossly  negligent  behavior)
except in the  situations  described  in clauses (a)  through  (d) above.  These
provisions  do  not  limit  or  eliminate  the  rights  of  the  Company  or any
shareholder to seek  non-monetary  relief such as an injunction or rescission in
the event of a breach of a director's duty of care.

         The Company's  Restated  Articles  require the Company to indemnify and
advance expenses to any person who incurs liability or expense by reason of such
person acting as a director of the Corporation, to the fullest extent allowed by
the Business  Corporation Act. This indemnification is mandatory with respect to
directors  in all  circumstances  in which  indemnification  is permitted by the
Business   Corporation   Act,  subject  to  the  requirements  of  the  Business
Corporation Act. In addition, the Company may, in its sole discretion, indemnify
and advance expenses,  to the fullest extent allowed by the Business Corporation
Act,  to any  person who incurs  liability  or expense by reason of such  person
acting  as  an  officer,   employee  or  agent  of  the  Company,  except  where
indemnification is mandatory pursuant to the Business  Corporation Act, in which
case the Company is required to indemnify to the fullest extent  required by the
Business Corporation Act.
                                       44
<PAGE>
                              CERTAIN TRANSACTIONS

         In November 1993, Fred W. Wagenhals advanced the Company $473,000. This
advance was made to enable the Company to cover advance  production costs on the
manufacture  of certain  die-cast  promotional  programs.  The Company  issued a
promissory note to Mr. Wagenhals in the amount of the advance,  bearing interest
at 8% per annum. As of September 30, 1994, the promissory note was paid in full.

         In November  1993,  the Company  entered into an agreement  with Action
Performance  Sales,  Inc., Fred W. Wagenhals,  and Edward M. Topham and Bruce S.
Gill,  former  officers  and  directors  of  the  Company.   The  agreement  was
subsequently modified in March 1994. Pursuant to the modified agreement, (i) Mr.
Wagenhals and his  designees  purchased  39,822  shares of the Company's  Common
Stock from Mr. Gill for $46,390,  or $1.16 per share; (ii) the Company purchased
and  retired  560,178  shares of the  Company's  Common  Stock from Mr. Gill for
$653,610,  or $1.16 per share;  (iii) Mr. Gill's  employment  agreement with the
Company,  which provided for minimum  compensation  of $150,000 per year through
July 1996, was cancelled except for certain non-competition  covenants; (iv) Mr.
Gill resigned as a director and officer of the Company and its subsidiaries; (v)
options to purchase  200,000  shares of the Company's  Common Stock at $2.75 per
share held by Mr. Gill were  cancelled;  and (vi) the Company  sold certain real
and personal property located in Florida to Mr. Gill for  approximately  $31,300
and the  assumption  by Mr.  Gill  of a  mortgage  with a  principal  amount  of
approximately $23,344.

         Pursuant to the same agreement,  (a) Mr. Topham's employment  agreement
with the Company,  which provided for minimum  compensation of $100,000 per year
through  December  1995,  was  cancelled  except  for  certain   non-competition
covenants;  (b) in January 1994  designees of Mr.  Wagenhals  purchased  certain
bonus rights and options to acquire 160,000 shares of the Company's Common Stock
from Mr. Topham for $260,000; and (c) Mr. Topham agreed to assist the Company in
certain matters relating to his former  responsibilities  as the Company's Chief
Financial  Officer for a period of not more than 60 days, for an amount equal to
$100,000.

         In November  1993,  the Company  entered into an agreement with Fred W.
Wagenhals and V. Andrew Gill, a former officer and director of the Company.  The
agreement  was  subsequently  modified in March 1994.  Pursuant to the  modified
agreement,  (1) Mr.  Wagenhals and his designees  purchased 36,978 shares of the
Company's  Common Stock from Mr. Gill for $40,010,  or $1.08 per share;  (2) the
Company  purchased and retired a total of 563,022 shares of the Company's Common
Stock from Mr. Gill for $559,990 and the  cancellation of Mr. Gill's  promissory
note in favor of the Company in the amount of $50,000,  or $1.08 per share;  (3)
Mr. Gill's  employment  agreement  with the Company,  which provided for minimum
compensation  of $150,000 per year through July 1996,  was cancelled  except for
certain  non-competition  covenants;  (4) Mr. Gill resigned as an officer of the
Company and its  subsidiaries;  and (5) options to acquire 200,000 shares of the
Company's  Common Stock at $2.75 per share held by Mr. Gill were cancelled.  Mr.
Gill resigned as a director of the Company on January 3, 1994.

         In December 1994, Fred W. Wagenhals advanced $300,000 to the Company in
order to enable the Company to make certain advance royalty  payments related to
license  agreements  entered  into by the  Company for  die-cast  products to be
marketed by the Company  beginning  in the second  quarter of fiscal  1995.  The
Company  issued a promissory  note to Mr.  Wagenhals  for the  advance,  bearing
interest, at 9% per annum, providing for monthly payment of accrued interest and
calling  for the  payment of the  principal  no later than March 31,  1995.  The
Company  repaid the note in full on  February  9, 1995.  The  Company's  prepaid
expenses and other assets at September  30, 1995  included an advance of $50,000
to Mr. Wagenhals, which was repaid in fiscal 1996.

         The Company currently leases a building in Tempe,  Arizona,  containing
approximately  46,000 square feet, for its corporate,  administrative  and sales
offices and warehouse  facilities.  Fred W. Wagenhals currently owns a one-third
interest in F. W. Investments,  a partnership which owns this facility. Prior to
February 1994, the Company occupied a separate leased facility in Tempe, Arizona
totalling  approximately  47,000 square feet,  which was utilized as offices and
for  manufacturing.  F.W.  Investments  also owns this  building  facility.  The
Company  paid F.W.  Investments  rent of  approximately  $171,000,  $177,000 and
$177,000 respectively, during fiscal 1994, 1995 and 1996.
                                       45
<PAGE>
         In November  1996, the Company issued to the seller of Sports Image and
persons  affiliated  with the seller an  aggregate  of 403,361  shares of Common
Stock as a portion of the consideration paid for the assets of Sports Image. See
"Business - Development of the Company." Joseph M. Mattes, who became an officer
and director of the Company upon  completion of the acquisition of Sports Image,
received 15,000 shares of Common Stock as part of that  transaction.  All of the
403,361  shares issued in connection  with the  acquisition  of Sports Image are
being registered for resale pursuant to the Registration Statement of which this
Prospectus forms a part. See "Description of Securities - Registration  Rights."
The Company  entered into a three-year  employment  agreement with Mr. Mattes in
connection  with the  acquisition of Sports Image.  See "Management - Employment
and Consulting Agreements."

         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company  entered  into  a  consulting  agreement  with  John  S.  Bickford.  See
"Management - Employment  and  Consulting  Agreements."  Mr.  Bickford  became a
director of the Company in January 1997.

                               PRIVATE PLACEMENTS

         In January 1994, the Company  completed a private placement of 83 units
and in March 1994,  the Company  completed a private  placement of 125 units for
$20,000 per unit.  Each unit  consisted  of $12,500 in  principal  amount of 10%
Convertible Subordinated Debentures and 5,400 shares of Common Stock. All of the
Debentures were subsequently converted into shares of the Company's Common Stock
at a  conversion  price of $1.75 per share.  An  aggregate  of 77,798  shares of
Common  Stock that were  issued as part of the units or upon  conversion  of the
Debentures  have been  registered  for resale  pursuant to another  Registration
Statement to which this Prospectus relates.

         In August 1994,  the Company  issued  100,000 shares of Common Stock to
F.M.  Motorsports,  Inc.,  formerly Fan Fueler,  Inc., as consideration  for the
assets  and  liabilities  acquired  from Fan  Fueler,  Inc.  at that  time.  See
"Business - Development  of the  Company." The shares held by F.M.  Motorsports,
Inc. have been registered for resale pursuant to another Registration  Statement
to which this Prospectus relates.

         In November  1996, the Company issued an aggregate of 403,361 shares of
Common Stock to the sellers of Sports Image. See "Certain Transactions."

         In January  1997,  the  Company  issued to the  sellers  of  Motorsport
Traditions  an aggregate  of 342,857  shares of Common Stock as a portion of the
consideration paid to acquire Motorsport Traditions. See "Business - Development
of the  Company."  All of the  342,857  shares  issued  in  connection  with the
acquisition of Motorsport Traditions are being registered for resale pursuant to
the  Registration   Statement  of  which  this  Prospectus  forms  a  part.  See
"Description of Securities - Registration Rights."

         On January 16, 1997, the Company sold an aggregate of 187,500 shares of
Common Stock to Hasbro at a price of $14.50 per share. Hasbro has agreed that it
will not sell or otherwise  transfer any of such shares prior to April 16, 1997.
All of the  187,500  shares  sold to Hasbro  are  being  registered  for  resale
pursuant to the  Registration  Statement of which this Prospectus  forms a part.
See  "Description  of Securities - Registration  Rights." The Company has agreed
that,  in the event that  Hasbro  sells such shares at a price lower than $14.50
per share during the one-year  period  commencing  on the later of (i) April 16,
1997 or (ii) the  effective  date of the  Registration  Statement  of which this
Prospectus  forms a part,  the Company will  reimburse  Hasbro for the amount of
such loss, plus interest.
                                       46
<PAGE>
                       PRINCIPAL AND SELLING SHAREHOLDERS

         The following table sets forth certain information regarding the shares
of the Company's outstanding Common Stock beneficially owned as of March 7, 1997
(i) by each of the  Company's  directors  and  executive  officers;  (ii) by all
directors and executive officers of the Company as a group; (iii) by each person
who  is  known  by the  Company  to  own  beneficially  or  exercise  voting  or
dispositive control over more than 5% of the Company's Common Stock; and (iv) by
each of the Selling Shareholders.
<TABLE>
<CAPTION>
                                             Shares Beneficially                           Shares Beneficially
                                               Owned Prior to                                  Owned After
                                               Offering(1)(2)           Shares Being         Offering(1)(2)
Name and Address of                          --------------------    Registered for      ---------------------- 
Beneficial Owner                              Number     Percent          Sale(3)         Number       Percent
- ----------------                             ---------  ---------    ----------------    ----------   ---------
<S>                                       <C>             <C>            <C>             <C>              <C>  
Directors and Executive Officers
- --------------------------------
Fred W. Wagenhals                         2,654,000 (4)   19.0%                0          2,654,000       19.0%
Tod J. Wagenhals                            171,456 (5)    1.2%                0            171,456        1.2%
Christopher S. Besing                        50,000 (6)     *                  0             50,000         *
Joseph M. Mattes                             45,000 (7)     *             15,000             30,000         *
Melodee L. Volosin                           27,500 (8)     *                  0             27,500         *
John S. Bickford                             17,143         *             17,143                  0         *
Jack M. Lloyd                                18,000 (9)     *                  0             18,000         *
Robert H. Manschot                           22,000 (10)    *                  0             22,000         *
All directors and executive officers
as a group (eight persons)                3,005,099       21.0%           32,143         2,972,956        20.8%

Other Selling Shareholders
- --------------------------
Dale Earnhardt and Teresa Earnhardt,
  JTWROS                                    377,536        2.8%          356,861            20,675          *
Hasbro, Inc.                                187,500        1.4%          187,500                 0          *
Jeffrey M. Gordon                           171,428        1.3%          171,428                 0          *
Kenneth R. Barbee                           126,931 (11)    *            114,286            12,645          *
F.M. Motorsports, Inc. (12)                  45,000         *             45,000                 0          *
Philip C. Leavitt                            56,960         *             55,620             1,340          *
Sonja R. Barbee                              20,000         *             20,000                 0          *
David M. Furr                                19,600 (13)    *             15,000             4,600          *
Donald G. Hawk, Jr.                          15,000         *             15,000                 0          *
Dianne Leavitt                               11,142         *             11,142                 0          *
David Leavitt                                11,036         *             11,036                 0          *
Jack C. Nipper                               10,000         *             10,000                 0          *
Jeffrey C. Efird                             10,000         *             10,000                 0          *
Christopher L. Williams                       1,500         *              1,500                 0          *
</TABLE>
- ----------------
*Less than 1% of outstanding shares of Common Stock.

(1)  Except as  otherwise  indicated,  each  person  named in the table has sole
     voting and investment  power with respect to all Common Stock  beneficially
     owned by him,  subject to  applicable  community  property  law.  Except as
     otherwise  indicated,  each of such  persons  may be  reached  through  the
     Company at 2401 West First Street, Tempe, Arizona 85251.
(2)  The  numbers  and  percentages  shown  include  the shares of Common  Stock
     actually owned as of March 7, 1997 and the shares of Common Stock which the
     person or group had the right to acquire  within 60 days of such  date.  In
     calculating  the percentage of ownership,  all shares of Common Stock which
     the  identified  person or group had the right to acquire within 60 days of
     March 7, 1997 upon the exercise of options are deemed to be outstanding for
     the purpose of computing the percentage of the shares of Common Stock owned
     by such  person or group,  but are not  deemed  to be  outstanding  for the
     purpose of computing the  percentage of the shares of Common Stock owned by
     any other person.
(3)  Each of the Selling Shareholders is assumed to be selling all of the shares
     of Common Stock  registered for sale and will own no shares of Common Stock
     after the offering,  except for 30,000,  20,675,  12,645,  1,340, and 4,600
     shares of Common Stock to be beneficially  owned by Joseph M. Mattes,  Dale
     Earnhardt and Teresa Earnhardt,  Kenneth R. Barbee,  Philip C. Leavitt, and
     David M. Furr, respectively.  The Company has no assurance that the Selling
     Shareholders will sell any of the securities being registered hereby.
(4)  Represents  2,364,000  shares of Common Stock and vested options to acquire
     290,000 shares of Common Stock. 
(5)  Represents 1,456   shares  of  Common  Stock and  vested options to acquire
     170,000 shares of Common Stock.
                                       47
<PAGE>
(6)  Represents vested options to acquire 50,000 shares of Common Stock.
(7)  Represents  15,000  shares of Common  Stock and  vested  options to acquire
     30,000 shares of Common Stock.
(8)  Represents vested options to acquire 27,500 shares of Common Stock.
(9)  Represents vested options to acquire 18,000 shares of Common Stock.
(10) Represents  4,000  shares of Common  Stock and  vested  options  to acquire
     18,000 shares of Common Stock.
(11) Represents  118,831  shares of Common  Stock  held and  vested  options  to
     acquire 7,500 shares of Common Stock held by Mr. Barbee and 600 shares held
     in a custodial account for the benefit of Mr. Barbee's minor grandson.  Mr.
     Barbee  serves as  custodian  of the  account  for the benefit of his minor
     grandson,  but  disclaims  beneficial  ownership of the shares held in such
     account.  Mr. Barbee  currently serves as a Vice President of the Company's
     wholly owned  subsidiary,  Sports Image,  Inc. See "Management - Employment
     and Consulting Agreements."
(12) F.M.  Motorsports,  Inc.  is owned by Fred  Miller,  III and  Peter  Thomas
     Cassella,  each of whom may be  deemed  to be the  beneficial  owner of the
     shares held by F.M.  Motorsports,  Inc. Each of Messrs. Miller and Cassella
     disclaims  beneficial  ownership  of the shares  held by F.M.  Motorsports,
     Inc.,  except to the extent of his  respective  ownership  interest in F.M.
     Motorsports,  Inc.  Mr.  Cassella is a former  officer and  director of the
     Company.
(13) Includes  4,000 shares held by Mr.  Furr's spouse and 400 shares held in an
     IRA account by Mr. Furr's spouse.

                            DESCRIPTION OF SECURITIES

         The  Company's  authorized  capital  consists of  25,000,000  shares of
Common Stock, $0.01 par value and 5,000,000 shares of serial preferred stock, no
par value (the "Serial Preferred  Stock").  As of February 28, 1997,  13,703,485
shares  of  Common  Stock  and no shares of  Preferred  Stock  were  issued  and
outstanding.  An additional  1,014,305 shares of Common Stock may be issued upon
exercise of options  outstanding  or available for issuance  under the Company's
1993 Stock Option Plan. All of the issued and outstanding shares of Common Stock
are fully paid and non-assessable.

Common Stock

         Holders  of shares of Common  Stock are  entitled  to one vote for each
share of Common  Stock held of record on all matters  submitted to a vote of the
shareholders,  other than the election of directors  in which  shareholders  are
entitled to cumulate their votes in accordance with Arizona law.  Subject to the
preferences of any outstanding  preferred  stock,  each share of Common Stock is
entitled  to receive  dividends  as may be declared  by the  Company's  Board of
Directors  out  of  funds  legally  available.  In  the  event  of  liquidation,
dissolution  or  winding up of the  Company,  the  holders  of Common  Stock are
entitled to share ratably in all assets  remaining  after payment in full of all
creditors  of the Company and the  liquidation  preferences  of any  outstanding
shares of preferred stock.

Serial Preferred Stock

         The  Serial   Preferred   Stock  may  be  issued  in  such  series  and
denominations   as  deemed  advisable  by  the  Company's  Board  of  Directors.
Accordingly,  the Board of Directors is empowered, without shareholder approval,
to issue Serial Preferred Stock with dividend,  liquidation,  conversion, voting
or other rights that could adversely  affect the voting power or other rights of
holders of the Common  Stock.  In the event of  issuance,  the Serial  Preferred
Stock  could  be  utilized,   under  certain  circumstances,   as  a  method  of
discouraging,  delaying or  preventing a change in control of the  Company.  The
Company does not currently intend to issue any shares of Serial Preferred Stock.

Senior Notes due January 2, 1999

         On January 2, 1997,  the Company  issued an aggregate of $20.0  million
principal amount of Senior Notes to three insurance companies.  The Senior Notes
bear interest at the rate of 8.05% per annum,  provide for semi-annual  payments
of accrued  interest,  and will  mature on January 2, 1999.  The Company may not
prepay the Senior  Notes  prior to  maturity,  but will be  required to offer to
redeem the Senior Notes in the event of a "Change of Control" of the Company, as
defined in the Senior Notes.  The Senior Notes contain certain  provisions that,
among other things,  require the Company to comply with certain financial ratios
and net worth requirements and limit the
                                       48
<PAGE>
ability of the Company and its subsidiaries to incur additional indebtedness, to
sell assets,  or engage in certain mergers on  consolidations.  The Senior Notes
are guaranteed by Sports Image and Motorsport Traditions.

Registration Rights

         In connection with the acquisition of Sports Image, the Company entered
into a  registration  agreement with sellers of Sports Image.  The  registration
agreement grants the holders of the shares issued to the sellers of Sports Image
the  right to one  "demand"  registration  as well as  "piggyback"  registration
rights. In connection with the acquisition of Motorsport Traditions, the Company
entered  into  two  registration  agreements  with  the  sellers  of  Motorsport
Traditions.  These  agreements  require  the  Company  to  file  a  registration
statement covering the shares issued to the sellers of Motorsport Traditions and
to use its best efforts to cause the registration  statement to become effective
as soon as  practicable  and to remain  effective  until  December 31, 1999.  In
addition, the registration  agreements grant the holders of the shares issued to
the  sellers  of  Motorsport  Traditions  "piggyback"  registration  rights.  In
connection with the sale of shares of Common Stock to Hasbro, the Company agreed
to use its best efforts to file a  registration  statement  covering such shares
and to cause  the  registration  statement  to  become  effective  and to remain
effective  until  January 16,  2000.  The  Registration  Statement of which this
Prospectus  forms a part is  intended to satisfy the  Company's  obligations  to
register the shares covered by the registration agreements described above.

Arizona Corporate Takeover Act and Certain Charter Provisions

         The Company is subject to the  provisions of Arizona  Revised  Statutes
Sections  10-2701 et. seq. (the "Arizona  Corporate  Takeover Act"). The Arizona
Takeover  Act and certain  provisions  of the  Company's  Restated  Articles and
Restated Bylaws, as summarized in the following paragraphs,  may have the effect
of discouraging, delaying, or preventing hostile takeovers (including those that
might result in a premium over the market price of the Company's  Common Stock),
or discouraging, delaying, or preventing changes in control or management of the
Company.

Arizona Corporate Takeover Act

         Article 1 of the Arizona Corporate Takeover Act is intended to restrict
"greenmail"  attempts by prohibiting  the Company from  purchasing any shares of
its capital stock from any beneficial  owner of more than 5% of the voting power
of the  Company  (a "5%  Owner") at a per share  price in excess of the  average
market price during the 30 trading days prior to the purchase, unless (i) the 5%
Owner has beneficially owned the shares to be purchased for a period of at least
three years prior to the purchase; (ii) a majority of the Company's shareholders
(excluding  the 5% Owner,  its  affiliates  or  associates,  and any  officer or
director of the Company)  approves the purchase;  or (iii) the Company makes the
offer available to all holders of shares of its capital stock on the same terms.

         Article  2 of  the  Arizona  Corporate  Takeover  Act  is  intended  to
discourage  the  direct or  indirect  acquisition  by any  person of  beneficial
ownership of shares of the Company (other than an acquisition of shares from the
Company)  that would,  when added to other  shares of the  Company  beneficially
owned by such person,  immediately after the acquisition  entitle such person to
exercise or direct the  exercise of (a) at least 20% but less than 33 1/3%,  (b)
at  least 33 1/3% but  less  than or equal to 50%,  or (c) more  than 50% of the
voting power of the Company's capital stock (a "Control Share Acquisition"). The
Arizona  Corporate  Takeover Act (1) gives the shareholders of the Company other
than any person that makes or proposes to make a Control Share  Acquisition (the
"Acquiring Person") or the Company's directors and officers,  the right to limit
the voting power of the shares acquired by the Acquiring  Person that exceed the
threshold  voting  ranges  described  above,  other  than  in  the  election  of
directors,  and (2) gives the  Company  the right to redeem such shares from the
Acquiring  Person at a price  equal to their fair  market  value  under  certain
circumstances.
                                       49
<PAGE>
         Article  3 of  the  Arizona  Corporate  Takeover  Act  is  intended  to
discourage the Company from entering into certain mergers, consolidations, share
exchanges,  sales or other dispositions of the Company's assets,  liquidation or
dissolution of the Company,  reclassifications  of securities,  stock dividends,
stock splits, or other  distribution of shares,  and certain other  transactions
(each a "Business  Combination")  with any  Interested  Shareholder  (as defined
below)  or any of the  Interested  Shareholder's  affiliates  or for a period of
three years after the date that the  Interested  Shareholder  first acquired the
shares of Common Stock that qualify  such person as an  Interested  Shareholder,
unless  either  the  Business   Combination  or  the  Interested   Shareholder's
acquisition  of shares is  approved  by a committee  of the  Company's  Board of
Directors  (comprised of disinterested  directors or other persons) prior to the
date on which the Interested  Shareholder first acquired the shares that qualify
such person as an Interested Shareholder.  In addition,  Article 3 prohibits the
Company from engaging in any Business Combination with an Interested Shareholder
or any of the Interested  Shareholder's  affiliates after such three-year period
unless (i) the Business  Combination  or acquisition of shares by the Interested
Shareholder  was approved by the Company's  Board of Directors prior to the date
on which the  Interested  Shareholder  acquired the shares that  qualified  such
person as an Interested  Shareholder;  (ii) the Business Combination is approved
by the Company's  shareholders  (excluding the  Interested  Person or any of its
affiliates)  at a meeting  called  after such  three-year  period;  or (iii) the
Business Combination satisfies each of certain statutory requirements. Article 3
defines an  "Interested  Shareholder"  as any person (other than the Company and
its  subsidiaries)  that either (a) beneficially  owns 10% or more of the voting
power of the  outstanding  shares  of the  Company,  or (b) is an  affiliate  or
associate  of the  Company and who,  at any time  within the  three-year  period
preceding the transaction, was the beneficial owner of 10% or more of the voting
power of the outstanding shares of the Company.

Certain Charter Provisions

         In addition to the  provisions  of the Arizona  Corporate  Takeover Act
described above, the Company's  Restated  Articles and Restated Bylaws contain a
number  of  provisions  relating  to  corporate  governance  and the  rights  of
shareholders.  These  provisions  include  (a) the  authority  of the  Board  of
Directors to fill vacancies on the Board of Directors;  (b) the authority of the
Board of Directors to issue  preferred  stock in series with such voting  rights
and other powers as the Board of Directors may determine;  (c) a provision that,
unless otherwise  prohibited by law, special meetings of the shareholders may be
called only by the  President  of the  Company,  the Board of  Directors,  or by
holders of not fewer than 10% of all shares entitled to vote at the meeting; and
(d) a provision for cumulative voting in the election of directors,  pursuant to
Arizona law.

Shares Eligible For Future Sale

         As of February 28, 1997,  the Company had  13,703,485  shares of Common
Stock  outstanding,  of which  approximately  10,281,512 shares are eligible for
resale in the public  market  without  restriction  unless  held by an  existing
"affiliate" of the Company,  as that term is defined under the  Securities  Act.
The  remaining  3,421,973  shares  of Common  Stock  currently  outstanding  are
"restricted  securities,"  as that term is defined in Rule 144,  and may be sold
only in compliance with Rule 144, pursuant to registration  under the Securities
Act or pursuant to an exemption  therefrom.  An aggregate of 1,056,516 shares of
"restricted  securities"  covered by this  Prospectus  are being  registered for
resale pursuant to the  Registration  Statement of which this Prospectus forms a
part or have been registered for resale under another Registration  Statement to
which  this  Prospectus  relates.  Affiliates  will be subject to certain of the
resale limitations of Rule 144 as promulgated under the Securities Act.

         In general, under Rule 144 as currently in effect, a person (or persons
whose  shares  are  aggregated),  including  a person who may be deemed to be an
"affiliate" of the Company as that term is defined under the Securities  Act, is
entitled to sell, within any three-month period, a number of shares beneficially
owned by such  person for at least two years in such amount that does not exceed
the greater of (i) one percent of the  then-outstanding  shares of Common  Stock
(approximately  13,700  shares as of  February  28,  1997),  or (ii) the average
weekly  trading  volume in the  Common  Stock  during  the four  calendar  weeks
preceding  such  sale.  Sales  under  Rule  144  also  are  subject  to  certain
requirements as to the manner of sale,  notice,  and the availability of current
public information about the Company.  However, a person who is not an affiliate
and has beneficially owned his or her
                                       50
<PAGE>
shares for at least three years is entitled to sell them  without  regard to the
volume, manner of sale or notice requirements. Recent changes to Rule 144, which
go into effect in April 1997,  will reduce the two-year and  three-year  holding
periods described above to one year and two years, respectively. An aggregate of
2,365,456  shares  held  by  certain  officers  and  directors  of the  Company,
currently are available for sale under Rule 144. Sales of substantial amounts of
Common Stock by shareholders of the Company under Rule 144 or otherwise, or even
the  potential  for such sales,  are likely to have a  depressive  effect on the
market price of the Common Stock and could impair the Company's ability to raise
capital through the sale of its equity securities.

         As of  February  28,  1997,  options to  purchase a total of  1,014,305
shares of Common Stock were  outstanding  under the Company's  1993 Stock Option
Plan. An  additional  301,450  shares  currently are available for future option
grants under the 1993 Plan, subject to shareholder approval of recent amendments
to the 1993 Plan.  See  "Management  - 1993 Stock Option  Plan." The Company has
filed a  registration  statement  under the Securities Act to register for offer
and sale the  shares of Common  Stock  reserved  for  issuance  pursuant  to the
exercise of stock options  granted  under the 1993 Plan.  Shares issued upon the
exercise of stock options granted under the 1993 Plan generally will be eligible
for sale in the public market.

Transfer Agent and Warrant Agent

         The transfer agent and registrar for the Common Stock is American Stock
Transfer and Trust Company, New York, New York.

                              PLAN OF DISTRIBUTION

         The Company is  registering  hereby,  or has  registered  under another
Registration  Statement to which this Prospectus  relates,  a total of 1,056,516
shares of currently  outstanding  Common Stock,  all of which shares may be sold
from  time  to  time  by the  Selling  Shareholders.  The  Company  has  granted
registration  rights  to  certain  of  the  Selling   Shareholders,   which  the
Registration  Statement  of which this  Prospectus  forms a part is  intended to
satisfy.  Each Selling  Shareholder may use this Prospectus as updated from time
to time to offer the shares of Common  Stock for sale in  transactions  in which
the  Selling  Shareholder  is or may be deemed to be an  underwriter  within the
meaning of the  Securities  Act. The Company will not receive any proceeds  from
the sale of any shares of Common Stock by the Selling Shareholders.  The Company
will  not pay any  compensation  to an  NASD  member  in  connection  with  this
offering.  Brokerage commissions, if any, attributable to the sale of the shares
of Common Stock offered hereby will be borne by the holders thereof.

         Each currently  outstanding  share of Common Stock being registered for
resale hereby may be sold by the holder thereof in transactions  that are exempt
from  registration  under  the  Securities  Act or as long  as the  Registration
Statement  of  which  this  Prospectus  forms  a part  is  effective  under  the
Securities Act, and as long as there is a  qualification  in effect under, or an
available  exemption from, any applicable  state  securities law with respect to
the resale of such  shares.  The  Selling  Shareholders,  in addition to selling
pursuant to the Registration  Statement of which this Prospectus is a part, also
may sell under Rule 144 as promulgated under the Securities Act, if applicable.
See "Description of Securities - Shares Eligible for Future Sale."

         The  Selling  Shareholders  also may pledge the shares of Common  Stock
being  registered  for resale hereby to NASD  broker/dealers  (each a "Pledgee")
pursuant  to the  margin  provisions  of  each  Selling  Shareholder's  customer
agreements  with such  Pledgees.  Upon  default  by a Selling  Shareholder,  the
Pledgee may offer and sell shares of Common Stock from time to time as described
above.
                                       51
<PAGE>
                                 LEGAL OPINIONS

         The  validity  of the shares of Common  Stock  offered  hereby  will be
passed upon for the Company by O'Connor,  Cavanagh,  Anderson,  Killingsworth  &
Beshears, a professional association,  Phoenix, Arizona. Certain members of such
firm  beneficially  owned 16,000 shares of the Company's  Common Stock as of the
date of this Prospectus.

                                     EXPERTS

         The consolidated financial statements incorporated by reference in this
Prospectus and elsewhere in the Registration  Statement of which this Prospectus
forms a part have  been  audited  by Arthur  Andersen  LLP,  independent  public
accountants,  as  indicated  in their  reports  with  respect  thereto,  and are
incorporated by reference  herein in reliance upon the authority of said firm as
experts in giving said reports.

                             ADDITIONAL INFORMATION

         The  Company has filed with the  Securities  and  Exchange  Commission,
Washington,  D.C.  20549,  a  Registration  Statement  on  Form  S-3  under  the
Securities  Act of  1933,  with  respect  to the  shares  offered  hereby.  This
Prospectus  does not contain all the information  contained in the  Registration
Statement,  certain parts of which are omitted in accordance  with the rules and
regulations of the Commission. For further information regarding the Company and
the shares of Common Stock offered hereby, reference is made to the Registration
Statement,  including  the  exhibits  which  are a part  thereof,  which  may be
obtained upon request to the Commission  and the payment of the prescribed  fee.
Material  contained  in  the  Registration  Statement  may  be  examined  at the
Commission's  Washington,  D.C.  office  and  copies  may  be  obtained  at  the
Commission's  Washington,   D.  C.  office  upon  payment  of  prescribed  fees.
Statements  contained in this  Prospectus are not necessarily  complete,  and in
each case reference is made to the copy of such contracts or documents  filed as
an exhibit to the Registration Statement, each such statement being qualified by
this reference.
                                       52
<PAGE>
- -----------------------------------------      ---------------------------------

No person  has been  authorized  to give               1,056,516 Shares of 
any   information   or   to   make   any                  Common Stock     
representation  not  contained  in  this                                   
Prospectus,  and, if given or made, such                                   
information or  representation  must not                                   
be relied upon as having been authorized                                   
by or on  behalf  of the  Company.  This                                   
Prospectus  does not constitute an offer                                   
to sell or a solicitation of an offer to                                   
buy   any   shares   covered   by   this                 
Prospectus in any jurisdiction or to any                 
person  to whom it is  unlawful  to make                                   
such offer or solicitation.  Neither the                                   
delivery of this Prospectus nor any sale               
made   hereunder   shall,    under   any
circumstances,  create  any  implication
that  there  has been no  change  in the               ACTION PERFORMANCE
affairs  of  the  Company  or  that  the                 COMPANIES, INC. 
information  contained herein is correct               
as of any  date  subsequent  to the date
hereof.



                                       Page
Available Information................... 2
Incorporation of Certain Information
 by Reference........................... 2
Forward-Looking Statements...............2
Prospectus Summary...................... 3
Risk Factors............................ 7
Use of Proceeds.........................13
Dividends...............................13
Capitalization..........................13
Price Range of Common Stock.............14              --------------  
Selected Consolidated Financial Data....15
Unaudited Pro Forma Combined                         P R O S P E C T U S
 Financial Information..................16
Management's Discussion and Analysis of                 --------------
 Financial Condition and Results of
 Operations.............................19
Business................................25
Properties..............................37
Management..............................38
Certain Transactions....................45
Private Placements......................46
Principal and Selling Shareholders......47
Description of Securities...............48                       , 1997
Plan of Distribution....................51
Legal Opinions..........................52
Experts.................................52
Additional Information..................52

- -----------------------------------------      ---------------------------------
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

         The following  table sets forth the expenses  payable by the Registrant
in connection with the offering described in the Registration Statement.  All of
the amounts shown are estimates except for the registration fees:

                                                               Amount to be Paid
                                                               -----------------

         Registration Fee.....................................   $   6,047.95
         Accountants' Fees and Expenses.......................      15,000.00
         Legal Fees and Expenses..............................      40,000.00
         Printing and Engraving Expenses......................       2,500.00
         Miscellaneous Fees...................................       1,425.05
                                                                 ------------
           Total..............................................   $  65,000.00
                                                                 ============

Item 15.  Indemnification of Directors and Officers.

         The Registrant's  Amended and Restated  Articles of Incorporation  (the
"Restated Articles") require the Registrant to indemnify and advance expenses to
any person who incurs  liability or expense by reason of such person acting as a
director  of the  Corporation,  to the  fullest  extent  allowed by the  Arizona
Business Corporation Act (the "Business  Corporation Act"). This indemnification
is  mandatory  with  respect  to  directors  in  all   circumstances   in  which
indemnification  is permitted by the Business  Corporation  Act,  subject to the
requirements of the Business  Corporation Act. In addition,  the Registrant may,
in its sole discretion,  indemnify and advance  expenses,  to the fullest extent
allowed by the Business  Corporation  Act, to any person who incurs liability or
expense by reason of such person acting as an officer,  employee or agent of the
Registrant,  except where  indemnification is mandatory pursuant to the Business
Corporation  Act, in which case the  Registrant  is required to indemnify to the
fullest  extent  required by the Business  Corporation  Act. The effect of these
provisions is described below.

Required Indemnification

         The  Restated  Articles and the  Business  Corporation  Act require the
Registrant to indemnify all "Outside  Directors," as defined below, and officers
of the Registrant who are not directors  against  "liability," as defined below.
The  Restated  Articles  and the  Business  Corporation  Act  also  require  the
Registrant to indemnify  against  reasonable  "expenses," as defined below,  any
director who is the  prevailing  party in the defense of any proceeding to which
the  director  is a  party  because  such  person  is or was a  director  of the
Registrant. In addition, the Business Corporation Act requires the Registrant to
pay  expenses  to Outside  Directors  in advance of a final  disposition  of the
proceeding if (1) the director furnishes to the Registrant a written affirmation
(an  "Affirmation")  of his or her good faith belief that (i) his or her conduct
was in good faith,  (ii) he or she  reasonably  believed that the conduct was in
the best interests of the Registrant or at least not opposed to the Registrant's
best interests, and (iii) in the case of any criminal proceeding,  he or she had
no  reasonable  cause to believe the  conduct was  unlawful  (the  "Standard  of
Conduct"),  and  (2)  the  director  provides  the  Registrant  with  a  written
undertaking  (an  "Undertaking")  to  repay  the  advance  if it  ultimately  is
determined that the director did not meet the Standard of Conduct.  However, the
Business  Corporation Act prohibits the Registrant from advancing expenses to an
Outside Director if a court  determines  before payment that the director failed
to meet  the  Standard  of  Conduct  and a court  does not  otherwise  authorize
indemnification.

         The Restated Articles and the Business Corporation Act also require the
Registrant  to  indemnify  a  director  who is not an Outside  Director  against
liability, but only if the Registrant is authorized in the specific case after a
                                       R-1
<PAGE>
determination has been made by either (a) a majority of the members of the Board
of  Directors  who are not at the time  parties to the  proceeding,  (b) special
legal counsel, or (c) the shareholders of the Registrant (excluding shares owned
by or voted under the control of  directors  who are at the time  parties to the
proceeding)   that  the   director   has  met  the   Standard   of   Conduct  (a
"Determination").  In  addition,  the Business  Corporation  Act  prohibits  the
Registrant  from  indemnifying  a  director  who is not an Outside  Director  in
connection  with a proceeding by or in the right of the  Registrant in which the
director  is  adjudged  liable  to  the  Registrant,  or in  connection  with  a
proceeding  in which the  director  was  adjudged  liable on the basis  that the
director  improperly  received a personal benefit.  As permitted by the Business
Corporation Act, the Restated Articles also require the Registrant to pay for or
reimburse the reasonable  expenses of a director who is not an Outside  Director
in advance of the final  disposition  of a proceeding if the director  furnishes
the Registrant with an Affirmation, an Undertaking,  and a Determination is made
that the facts then known to the  persons  making  the  Determination  would not
preclude indemnification under the Business Corporation Act.

Optional Indemnification

         Except for situations where the Registrant is required to indemnify its
officers who are not also directors against  liability,  as described above, the
Restated Articles and the Business Corporation Act permit the Registrant, in its
sole  discretion,  to indemnify  against  liability and advance  expenses to any
officer,  employee,  or agent who is not a director  to the same  extent as to a
director.  However,  the Business  Corporation Act prohibits the Registrant from
indemnifying  such persons against liability unless a Determination is made that
indemnification  is  permissible  because  the  person has met the  Standard  of
Conduct.  The  Business  Corporation  Act permits the  Registrant  to pay for or
reimburse  expenses to an officer,  employee,  or agent who is not a director in
advance  of a final  disposition  of the  proceeding,  but  only  if the  person
furnishes  to  the  Registrant  an  Affirmation  and  an   Undertaking,   and  a
Determination  is made that the  facts  then  known to the  persons  making  the
Determination would not otherwise preclude indemnification.

Court Ordered Indemnification

         The  Restated  Articles  and the  Business  Corporation  Act  permit  a
director or officer of the  Registrant to apply to a court for  indemnification,
in which case the court may, subject to certain conditions, order the Registrant
to indemnify such person for part or all of the person's liability and expenses.

Definitions

         The  Business  Corporation  Act defines  "Outside  Director"  to mean a
director who, when serving as a director, was not an officer, employee or holder
of  more  than  5% of the  outstanding  shares  of any  class  of  stock  of the
Registrant.  "Liability" under the Business Corporation Act means the obligation
to pay a judgment, settlement, penalty or fine, including an excise tax assessed
with respect to an employee benefit plan, or reasonable  expenses  incurred with
respect to a proceeding and includes  obligations and expenses that have not yet
been paid by the indemnified  person but that have been or may be incurred.  The
Business Corporation Act defines "expenses" as attorney fees and all other costs
and expenses reasonably related to a proceeding.
                                       R-2
<PAGE>
Item 16.  Exhibits
<TABLE>
<CAPTION>
  Exhibit
  Number                              Exhibit
  ------                              -------
<S>                <C>
      3.1          First Amended and Restated Articles of Incorporation of Registrant(1)
      3.2          Amended and Restated Bylaws of Registrant(1)
      4.1          Form of Certificate of Common Stock(2)
      5.0          Opinion of O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, P.A.
   10.4.1          1993 Stock Option Plan, as amended and restated through July 3, 1995(3)
   10.4.2          Non-Statutory Stock Option Agreement between the Company and Fred W. Wagenhals dated
                   January 15, 1993(2)
     10.8          Form of Indemnification Agreement entered into with the Directors of the  Registrant(2)
    10.21          Lease between the Company and F.W. Investments dated January 1, 1994(4)
  10.24.1          Commercial Credit Agreement dated March 6, 1995 between the Company and the Hong Kong
                   and Shanghai Banking Corporation Limited(5)
  10.24.2          Optional Advance Time Note (Loans Against Imports) dated March 6, 1995 between the Company
                   and the Hong Kong and Shanghai Banking Corporation(5)
    10.25          Bill of Sale and Asset Purchase Agreement between the Company, Fan Fueler, Inc., Peter
                   LaMonica, and Fred Miller, III dated August 12, 1994(6)
    10.26          Bill of Sale and Asset Purchase Agreement between the Company, M-Car, Incorporated, and
                   Robert Scott Tremonti dated September 29, 1994(6)
    10.27          Manufacturing Agreement between the Company and Early Light International (Holdings) Ltd.
                   dated December 5, 1994(6)
    10.29          Asset Purchase Agreement dated March 31, 1995 between the Company and Motorsports
                   Promotion, Inc.(5)
    10.30          Promissory Note dated March 31, 1995 between Motorsports Promotions, Inc., as borrower, and
                   the Company, as lender(5)
    10.31          Security Agreement dated March 31, 1995 between Motorsports Promotions, Inc., as debtor, and
                   the Company, as secured party(5)
    10.32          Credit Agreement by and between the Company and Wells Fargo HSBC Trade Bank,  N.A.(7) 
    10.33          Asset Purchase  Agreement dated as of November 7, 1996, among Action Performance Companies,
                   Inc., SII Acquisition, Inc., Sports Image, Inc., and R. Dale Earnhardt and Teresa H. Earnhardt(8)
    10.34          Promissory Note dated November 7, 1996, in the principal amount of $24,000,000 issued by SII
                   Acquisition, Inc., as Maker, to Sports Image, Inc., as Payee, together with Guarantee of Action
                   Performance Companies, Inc.(8)
    10.35          Security Agreement dated November 7, 1996, between Sports Image, Inc. and SII Acquisition,
                   Inc.(8)
    10.36          Registration Agreement dated as of November 7, 1996, among Action Performance Companies,
                   Inc., Sports Image, Inc., and R. Dale Earnhardt and Teresa H. Earnhardt(8)
    10.37          License Agreement dated as of November 7, 1996, among SII Acquisition, Inc., Dale Earnhardt,
                   and Action Performance Companies, Inc.(8)
    10.38          Employment Agreement dated as of November 7, 1996, between Action Performance Companies,
                   Inc. and Joe Mattes(8)
    10.39          Asset Purchase Agreement dated as of January 1, 1997, among Action Performance Companies,
                   Inc., MTL Acquisition, Inc., Motorsport Traditions Limited Partnership, Midland Leasing, Inc.,
                   and Motorsports By Mail, Inc.(9)
    10.40          Exchange Agreement dated as of January 1, 1997, among Action Performance Companies, Inc.,
                   Kenneth R. Barbee, and Jeffery M. Gordon(9)
    10.41          Promissory Note dated January 1, 1997, in the principal amount of $1,600,000 issued by MTL
                   Acquisition, Inc., as Maker, to Motorsport Traditions Limited Partnership, as Payee, together with
                   Guarantee of Action Performance Companies, Inc.(9)
</TABLE>
                                       R-3
<PAGE>
<TABLE>
<S>                <C>
    10.42          Note Purchase Agreement dated as of January 2, 1997, among Action Performance Companies,
                   Inc., Jefferson-Pilot Life Insurance Company, Alexander Hamilton Life Insurance Company of
                   America, and First Alexander Hamilton Life Insurance Company, together with form of Note,
                   form of Subsidiary Guaranty, and form of Subsidiary Joinder
    10.43          Credit Agreement dated as of January 2, 1997, among Action Performance Companies, Inc., Sports
                   Image, Inc., MTL Acquisition, Inc., and First Union National Bank of North Carolina
    10.44          Registration Agreement dated as of January 1, 1997, among Action Performance Companies, Inc.,
                   Motorsport Traditions Limited Partnership, Midland Leasing, Inc., and Motorsports By Mail,
                   Inc.(9)
    10.45          Registration Agreement dated as of January 1, 1997, among Action Performance Companies, Inc.,
                   Kenneth R. Barbee, and Jeffery M. Gordon(9)
    10.46          Employment Agreement dated as of January 1, 1997, between Action Performance Companies,
                   Inc. and Kenneth R. Barbee(9)
    10.47          Consulting Agreement dated as of January 1, 1997, between Action Performance Companies, Inc.
                   and John Bickford(9)
    10.48          Common Stock Purchase Agreement dated January 16, 1997, between Hasbro, Inc. and Action
                   Performance Companies, Inc.
     23.1          Consent of Arthur Andersen LLP
</TABLE>
- -------------
(1)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended March 31, 1996, as filed with the Securities and Exchange  Commission
     on May 2, 1996.
(2)  Incorporated  by reference to the  Registrant's  Registration  Statement on
     Form SB-2 (Registration No. 33- 57414-LA).
(3)  Incorporated by reference to Post-Effective Amendment No. 3 to Registration
     Statement on Form S-8 (Registration No. 33-66980) filed with the Securities
     and Exchange Commission on February 29, 1996.
(4)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended March 31, 1994 filed with the Securities  and Exchange  Commission on
     May 16, 1994.
(5)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended March 31, 1995, as filed with the Securities and Exchange  Commission
     on May 15, 1995.
(6)  Incorporated  by  reference  to the  Registrant's  Form 10-KSB for the year
     ended  September  30,  1994,  as filed  with the  Securities  and  Exchange
     Commission on December 22, 1994.
(7)  Incorporated by reference to the  Registrant's  Form 10-QSB for the quarter
     ended June 30, 1996, as filed with the Securities  and Exchange  Commission
     on August 14, 1996.
(8)  Incorporated  by  reference  to the  Registrant's  Form 8-K filed  with the
     Securities and Exchange Commission on November 22, 1996, as amended by Form
     8-K/A filed on January 13, 1997.
(9)  Incorporated  by  reference  to the  Registrant's  Form 8-K filed  with the
     Securities and Exchange Commission on January 23, 1997, as amended  by Form
     8-K/A filed on February 24, 1997.

Item 17.  Undertakings

          The undersigned Registrant hereby undertakes:

          (1) To file,  during  any  period  in which  offers or sales are being
made, a post-effective amendment to this Registration Statement:

                  (i)  To include any prospectus required by Section 10(a)(3) of
the Securities Act of 1933;

                  (ii) To reflect in the  prospectus any facts or events arising
after the  effective  date of the  Registration  Statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high and of
the estimated maximum
                                       R-4
<PAGE>
offering  range  may be  reflected  in the  form of  prospectus  filed  with the
Commission  pursuant to Rule 424(b) if, in the aggregate,  the changes in volume
and price  represent  no more than 20 percent  change in the  maximum  aggregate
offering price set forth in the  "Calculation of Registration  Fee" table in the
effective registration statement.

                  (iii) To include any material  information with respect to the
plan of distribution not previously  disclosed in the Registration  Statement or
any material change to such information in the Registration Statement, provided,
however,  that  clauses  (1)(i)  and  (1)(ii)  do not  apply if the  information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic reports filed by the Registrant  pursuant to Section 13 or
Section 15(d) of the Securities  Exchange Act of 1934 that are  incorporated  by
reference into the Registration Statement.

          (2) That,  for the  purpose of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new Registration Statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

          The undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  Registration  Statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

          The undersigned Registrant hereby undertakes that:

          (1) For purposes of determining any liability under the Securities Act
of 1933, the  information  omitted from the form of prospectus  filed as part of
this  Registration  Statement in reliance upon Rule 430A and contained in a form
of  prospectus  filed by the  Registrant  pursuant to Rule  424(b)(1)  or (4) or
497(h) under the Securities Act shall be deemed to be part of this  Registration
Statement as of the time it was declared effective.

          (2) For the purpose of determining  any liability under the Securities
Act of 1933,  each  post-effective  amendment that contains a form of prospectus
shall be deemed to be a new  Registration  Statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.

          Insofar  as   indemnification   for  liabilities   arising  under  the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the  Registrant  pursuant to the provisions  described  under Item 15
above, or otherwise,  the Registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Act and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the  Registrant  of  expenses  incurred  or  paid  by  a  director,  officer  or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.
                                       R-5
<PAGE>
                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Tempe, Arizona, on the 6th day of March, 1997.

                                     ACTION PERFORMANCE COMPANIES, INC.


                                     By:  /s/ Fred W. Wagenhals
                                       ----------------------------------------
                                          Fred W. Wagenhals
                                          Chairman of the Board, President, and
                                          Chief Executive Officer

                                POWER OF ATTORNEY

         KNOW ALL PERSONS BY THESE  PRESENTS,  that the person  whose  signature
appears below constitutes and appoints jointly and severally,  Fred W. Wagenhals
and  Christopher  S.  Besing  and  each one of  them,  as his  true  and  lawful
attorneys-in-fact   and   agents,   with   full   power  of   substitution   and
resubstitution,  for  him  and in his  name,  place  and  stead,  in any and all
capacities,  to  sign  any  and  all  amendments  (including  pre-effective  and
post-effective  amendments)  to this  Registration  Statement,  and to sign  any
Registration  Statement and amendments thereto for the same offering pursuant to
Rule 462(b) under the  Securities  Act of 1933,  and to file the same,  with all
exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing requisite and necessary to be done in connection  therewith,
as fully to all intents and  purposes as he might or could do in person,  hereby
ratifying and confirming all which said  attorneys-in-fact and agents, or any of
them, or their or his substitute or substitutes, may lawfully do, or cause to be
done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:
<TABLE>
<CAPTION>
      Signature                                   Position                                            Date
      ---------                                   --------                                            ----
<S>                                   <C>                                                             <C>    
/s/ Fred W. Wagenhals                 Chairman of the Board, President, and Chief                     March 6, 1997
- ----------------------------------    Executive Officer (Principal Executive Officer)
Fred W. Wagenhals                     

/s/ Tod J. Wagenhals                  Executive Vice President, Secretary, and Director               March 6, 1997
- ----------------------------------
Tod J. Wagenhals

/s/ Christopher S. Besing             Vice President, Chief Financial Officer,                        March 6, 1997
- ----------------------------------    Treasurer, and Director (Principal
Christopher S. Besing                 Financial and Accounting Officer) 
                                      

/s/ Joseph M. Mattes                  Vice President and Director                                     March 6, 1997
- ----------------------------------
Joseph M. Mattes

/s/ Melodee L. Volosin                Director of Wholesale Division and Director                     March 6, 1997
- ----------------------------------
Melodee L. Volosin

/s/ John H. Bickford                  Director                                                        March 6, 1997
- ----------------------------------
John H. Bickford

/s/ Jack M. Lloyd                     Director                                                        March 6, 1997
- ----------------------------------
Jack M. Lloyd

/s/ Robert H. Manschot                Director                                                        March 6, 1997
- ----------------------------------
Robert H. Manschot
</TABLE>
                                       R-7

                                    EXHIBIT 5
                                    ---------

                               The Law Offices of
             O'CONNOR, CAVANAGH, ANDERSON, KILLINGSWORTH & BESHEARS
                      One East Camelback Road, Suite 1100
                             Phoenix, Arizona 85012
                                                                  Robert S. Kant
                            Telephone: (602) 263-2400               602-263-2606
                               Fax: (602) 263-2900                

                                  March 6, 1997




Action Performance Companies, Inc.
2401 West First Street
Tempe, Arizona  85281

         Re:      Registration Statement on Form S-3
                  Action Performance Companies, Inc.

Gentlemen:

                  We  have  acted  as  legal   counsel  to  Action   Performance
Companies,  Inc. (the  "Company"),  in connection  with the  preparation  of the
Company's Registration Statement on Form S-3 (the "Registration Statement"),  to
be filed with the Securities and Exchange  Commission (the  "Commission")  on or
about March 7, 1997 under the  Securities  Act of 1933, as amended,  covering an
aggregate of 933,718  shares of the Company's  common stock,  par value $.01 per
share (the "Common  Stock") that may be sold from time to time by certain of the
Company's  shareholders (the "Selling  Shareholders") (all such shares of Common
Stock collectively called the "Shares").

                  With respect to the opinion set forth below,  we have examined
originals,  certified copies, or copies otherwise identified to our satisfaction
as being true copies,  of the  Registration  Statement and such other  corporate
records of the Company,  agreements and other  instruments,  and certificates of
public  officials  and officers of the Company as we have deemed  necessary as a
basis for the opinions  hereinafter  expressed.  As to various questions of fact
material to such opinions,  we have, where relevant facts were not independently
established, relied upon statements of officers of the Company.

                  Subject  to  the  assumptions   that  (i)  the  documents  and
signatures  examined  by us are  genuine  and  authentic,  and (ii) the  persons
executing the documents  examined by us have the legal  capacity to execute such
documents,  and subject to such further limitations and qualifications set forth
below,  it is our  opinion  that  when (a) the  Registration  Statement  as then
amended shall have been declared effective by the Commission, and (b) the Shares
have been sold by the Selling  Shareholders  as  described  in the  Registration
Statement, the Shares will be validly issued, fully paid, and non-assessable.
<PAGE>
Action Performance Companies, Inc.
March 6, 1997
Page 2


                  For purposes of our  opinion,  we have assumed (i) the payment
by the  Selling  Shareholders  (or the prior  holders  thereof)  of the full and
sufficient  consideration due from them to the Company for such Shares, and (ii)
the Shares have been duly issued,  executed,  and  authenticated by the Company.
For purposes of our opinion,  we also have assumed that the Company has paid all
taxes, penalties and interest which are due and owing to the State of Arizona.

                  We express no opinion as to the applicability or effect of any
laws, orders or judgments of any state or other  jurisdiction other than federal
securities laws and the substantive laws of the State of Arizona.  Further,  our
opinion is based  solely  upon  existing  laws,  rules and  regulations,  and we
undertake no  obligation to advise you of any changes that may be brought to our
attention after the date hereof.

                  We hereby  expressly  consent to any  reference to our firm in
the Registration  Statement,  the inclusion of this opinion as an exhibit to the
Registration  Statement,  and to the  filing  of this  opinion  with  any  other
appropriate governmental agency.

                                             Very truly yours,

                                             /s/ O'CONNOR, CAVANAGH, ANDERSON,
                                                 KILLINGSWORTH & BESHEARS, P.A.



RSK:rr

                                  EXHIBIT 10.48
                                  -------------

                       ACTION PERFORMANCE COMPANIES, INC.
                             2401 West First Street
                              Tempe, Arizona 85281


                                                                January 16, 1997



Hasbro, Inc.
1027 Newport Avenue
Pawtucket, Rhode Island  02886-1059

Gentlemen:

                  We have entered into a License  Agreement with you. Each of us
contemplated  executing  a  warrant  and  a put  agreement  in  connection  with
executing the License  Agreement.  As a result of various factors,  however,  we
mutually  determined prior to executing the License Agreement that we would sell
to you and you would  purchase  from us shares of our Common  Stock on the terms
set forth  herein in lieu of the warrant and put. The  following  sets forth our
mutual understandings regarding the purchase of shares of our Common Stock.

                  1. Sale of the Shares. We will sell to you, upon the terms and
conditions hereinafter set forth, free and clear of all liens, pledges,  claims,
and encumbrances of every kind,  nature and  description,  and you will purchase
from us,  187,500  shares (the  "Shares")  of common  stock,  par value $.01 per
share, of Action Performance Companies, Inc. (the "Company").

                  2.  Purchase  Price.  You will pay to us the sum of $14.50 for
each Share purchased hereunder,  and we will cause our transfer agent to deliver
to you the certificates representing the Shares.

                  3. Representations, Warranties, and Agreements of the Company.
To induce you to enter into this Agreement,  the Company  represents,  warrants,
and agrees as follows:

                         (a) Status and Authority of the Company. The Company is
a corporation  duly organized,  validly  existing and in good standing under the
laws of the state of Arizona and has the power to own its assets and  properties
and to carry on its business as it is now being conducted.

                         (b) Power of the  Company  to  Execute  Agreement.  The
Company has full power and  authority  to  execute,  deliver,  and perform  this
Agreement, and this Agreement is the legal and binding obligation of Company and
is enforceable against it in accordance with its terms.

                         (c)  Agreement  Not  in  Breach  of  Other   Agreements
Affecting  the  Company.  The  execution  and  delivery of this  Agreement,  the
consummation of the transactions hereby contemplated, and the fulfillment of the
terms  hereof  will not  result in the  breach of any term or  provision  of, or
constitute a default under,  or conflict with, or cause the  acceleration of any
obligation  under, any agreement or other instrument of any description to which
the Company is a part or by which the Company is bound, or any judgment, decree,
order,  or  award  of  any  court,  governmental  body,  or  arbitrator,  or any
applicable laws, rule or regulation.

                         (d) Status of Shares to be  Purchased.  When issued and
paid for, the Shares will be duly and validly authorized and issued,  fully paid
and non-assessable and authorized for trading on the Nasdaq National Market.

                  4. Buyer's  Representations,  Warranties,  and Agreements.  To
induce the Company to enter into this  Agreement,  you represent,  warrant,  and
agree as follows:
<PAGE>
Hasbro, Inc.
January 15, 1997
Page 2


                         (a) Power of the Buyer to Execute  Agreement.  You have
full power to execute,  deliver, and perform this Agreement,  and this Agreement
is  your  legal  and  binding  obligation  and  is  enforceable  against  you in
accordance with its terms.

                         (b) Agreement Not in Breach of Other  Instruments.  The
execution  and  delivery  by you of  this  Agreement,  the  consummation  of the
transactions  contemplated  hereby, and the fulfillment of the terms hereof will
not result in the breach of any term or  provision  of, or  constitute a default
under, or conflict with, or cause the acceleration of any obligation  under, any
agreement or other  instrument of any description to which you are a party or by
which you are bound,  or any  judgment,  decree,  order,  or award of any court,
governmental  body, or  arbitrator,  or any  applicable  law, rule or regulation
binding upon you.

                  5. Further  Representations,  Warranties,  and  Agreements  of
Buyer. You further represent, warrant, and agree as follows:

                         (a)  Ability  to  Bear  Risk;  Business  and  Financial
Knowledge and Experience.  You can bear the economic risk of the purchase of the
Shares,  and you have  sufficient  knowledge  and  experience  in  business  and
financial  matters as to be capable of  evaluating  the merits and risks of your
purchase of the Shares.

                         (b) Knowledge  Respecting the Company.  You (i) know or
have had the  opportunity  to acquire all  information  concerning the business,
affairs, financial condition,  plans, and prospects of the Company that you deem
relevant  to make a fully  informed  decision  respecting  the  purchase  of the
Shares,  (ii) have been encouraged and have had the opportunity to rely upon the
advice of your legal counsel and  accountants and other advisers with respect to
the  purchase  of the  Shares;  and (iii) have had the  opportunity  to ask such
questions  and receive  such  information  and answers  respecting,  among other
things, the business,  affairs, financial condition, plans, and prospects of the
Company and the terms and  conditions of your purchase of the Shares as you have
requested so as to more fully understand your  investment.  Without limiting the
foregoing,  you  acknowledge  that you have been provided with or have access to
the Company's  Annual Report on Form 10-KSB for the fiscal year ended  September
30,  1996,  the  Company's  Proxy  Statement  dated  January 29,  1996,  and the
Company's 1995 Annual Report to Shareholders.

                         (c) No  Distribution.  You are acquiring the Shares for
your own account without a view to public  distribution or resale,  and you have
no  contract,  undertaking,  agreement,  or  arrangement  to  transfer,  sell or
otherwise  dispose of any  Shares or any  interest  therein to any other  person
except pursuant to the registration  statement referred to in Section 6 below or
any other applicable exemption under the Securities Act of 1933, as amended (the
"1933 Act").

                         (d) Shares to be Restricted.  You  understand  that the
Shares will be "restricted  securities" within the meaning of Rule 144 under the
1933 Act and that the  certificates  evidencing the Shares will contain a legend
to this effect.

                         (e) No  Registration.  You  understand  that the Shares
have not been  registered  under the 1933 Act, the Arizona  Securities  Act (the
"Arizona  Act"), or the securities  laws of any other  jurisdiction  and must be
held indefinitely  without any transfer,  sale, or other disposition  unless the
Shares are subsequently  registered under the 1933 Act, the Arizona Act, and the
securities  laws of any other  applicable  jurisdictions  or, in the  opinion of
counsel for the Company, registration is not required under such acts or laws as
the result of an available exemption.

                  6. Other Agreements.

                         (a) Registration of the Shares.  Promptly following the
execution of this  Agreement,  we will file and use our best efforts to cause to
become effective a registration statement under the 1933 Act
<PAGE>
Hasbro, Inc.
January 15, 1997
Page 3


covering  the  Shares  for  resale  under  the  1933  and all  applicable  state
securities  laws.  We will  use our best  efforts  to  cause  such  registration
statement to remain  effective for three years after the date of this Agreement.
In addition, we agree to

                                    (i)   Furnish   to  you   copies   of   such
registration  statement  and  any  amendments  or  supplements  thereto  and any
prospectus  forming a part  thereof  prior to filing,  which  documents  will be
subject to the review of your counsel (but not approval of such counsel,  except
with respect to any  statement  in the  registration  statement  that relates to
you).

                                    (ii)  Notify  you  promptly  after  we  have
received  notice  of the  time  when  such  registration  statement  has  become
effective  or  any  supplement  to  any  prospectus   forming  a  part  of  such
registration statement has been filed.

                                    (iii)  Prepare and file with the  Securities
and Exchange  Commission (the "SEC"),  and promptly notify you of the filing of,
such  amendments  and  supplements  to  such  registration   statement  and  the
prospectus  used  in  connection  with  such  registration  statement  as may be
necessary  to comply  with the  provisions  of the 1933 Act with  respect to the
disposition of the Shares covered by such registration statement.

                                    (iv)  Advise  you  promptly  after  we  have
received notice or obtained  knowledge thereof of the issuance of any stop order
by the SEC suspending the  effectiveness of any such  registration  statement or
the  initiation or  threatening  of any proceeding for that purpose and promptly
use our best  efforts to prevent the issuance of any stop order or to obtain its
withdrawal if such stop order should be issued.

                                    (v) Furnish to you such numbers of copies of
such  registration  statement,  each amendment and supplement  thereto,  and the
prospectus,   including  a  preliminary  prospectus,   in  conformity  with  the
requirements  of the 1933 Act, and such other  documents  as you may  reasonably
request in order to facilitate the disposition of the Shares.

                                    (vi) Prepare and promptly file with the SEC,
and promptly  notify you of the happening of any event  requiring the filing and
the filing of, any  amendment or supplement  to such  registration  statement or
prospectus as may be necessary to correct any statements or omissions if, at the
time when a prospectus  relating to the Shares is required to be delivered under
the 1933 Act, any event has occurred as the result of which any such  prospectus
must be  amended  in  order  that it does not make  any  untrue  statement  of a
material fact or omit to state a material fact  necessary to make the statements
therein, in light of the circumstances in which they were made, not misleading.

                                    (vii) In case you are  required to deliver a
prospectus  at a time when the  prospectus  then in effect may no longer be used
under the 1933 Act,  prepare  promptly upon request such amendment or amendments
to such registration statement and such prospectus as may be necessary to permit
compliance with the requirements of the 1933 Act.

                                    (viii) If any of our similar  securities are
then listed on any securities  exchange or the NASDAQ National  Market,  we will
cause the Shares  covered by such  registration  statement  to be listed on such
exchange or the NASDAQ National Market.

                         (b)  Buyer's  Obligations.  It  shall  be  a  condition
precedent to our  obligations to take any action  pursuant to Subsection 6(a) of
this Agreement that you shall:

                                    (i) Furnish to us such information regarding
yourself,  the Shares,  the intended method of sale or other disposition of such
Shares,  and such other  information as may reasonably be required to effect the
registration of the Shares.
<PAGE>
Hasbro, Inc.
January 15, 1997
Page 4



                                    (ii)   Notify   us,   at  any  time  when  a
prospectus relating to Shares covered by a registration statement is required to
be delivered  under the 1933 Act, of the  happening of any event with respect to
you as a result of which the prospectus included in such registration statement,
as then in effect,  includes an untrue  statement of a material fact or omits to
state a material  fact  required to be stated  therein or  necessary to make the
statements  therein  not  misleading  in the  light  of the  circumstances  then
existing.

                         (c) Expense of Registration.  We shall bear and pay all
expenses  incurred in connection with  registration,  filings or  qualifications
pursuant to Section  6(a),  including  (without  limitation)  all  registration,
filing,  and  qualification  fees,  Blue Sky fees and  expenses,  printers'  and
accounting  fees,  costs of listing on any exchange or the NASDAQ Stock  Market,
costs  of  furnishing  such  copies  of  each  preliminary   prospectus,   final
prospectus,  and  amendments  thereto as you  reasonably  request,  and fees and
disbursements of our counsel.

                         (d)  Indemnification.  In  the  event  any  Shares  are
included in a registration statement under this Agreement:

                                    (i) We will indemnify and hold harmless you,
your officers and directors,  any  underwriter  (as defined in the 1933 Act) for
you and each person,  if any, who  controls you or such  underwriter  within the
meaning of the 1933 Act or the Securities  Exchange Act of 1934, as amended (the
"1934 Act"),  against any losses,  claims,  damages,  or  liabilities  (joint or
several) to which such person or persons may become  subject under the 1933 Act,
the 1934 Act or any  state  securities  law,  insofar  as such  losses,  claims,
damages,  or  liabilities  (or actions in respect  thereof)  arise out of or are
based  upon  any  of  the   following   statements,   omissions  or   violations
(collectively,  a  "Violation"):  (y) any untrue  statement  or  alleged  untrue
statement  of  a  material  fact   contained  in  the   registration   statement
contemplated  hereby,  including any preliminary  prospectus or final prospectus
contained therein or any amendments or supplements  thereto, or (z) the omission
or alleged  omission  to state  therein a material  fact  required  to be stated
therein or necessary to make the statements therein not misleading,  and we will
reimburse  you and each such officer or  director,  underwriter  or  controlling
person for any legal or other  expenses  reasonably  incurred  by such person or
persons in connection  with  investigating  or defending  any such loss,  claim,
damage,  liability, or action;  provided,  however, that the indemnity agreement
contained in this Section  6(d)(i) shall not apply to amounts paid in settlement
of any such loss,  claim,  damage,  liability,  or action if such  settlement is
effected  without our consent (which shall not be  unreasonably  withheld),  nor
shall we be liable in any such loss, claim, damage,  liability, or action to the
extent  that it arises out of or is based upon (A) a  violation  that  occurs in
reliance upon and in conformity with written information furnished expressly for
use  in  connection  with  such  registration  by  you or  such  underwriter  or
controlling  person,  as the  case  may be,  or (B) the  failure  of you or such
underwriter, or controlling person, as the case may be, to deliver a copy of the
registration  statement or the  prospectus,  or any  amendments  or  supplements
thereto,  after we have furnished such person with a sufficient number of copies
of the same.

                                    (ii) You will  indemnify  and hold  harmless
us, each of our officers and directors, and each person, if any, who controls us
within the meaning of the 1933 Act, any underwriter and any other holder selling
securities in such registration statement or any of its directors or officers or
any person who controls such holder,  against any losses,  claims,  damages,  or
liabilities  (joint  or  several)  to  which  we or an such  officer,  director,
controlling  person,  or underwriter or controlling  person may become  subject,
under the 1933 Act, the 1934 Act or any state  securities  law,  insofar as such
losses,  claims,  damages,  or liabilities (or actions in respect thereto) arise
out of or are based upon and in conformity with written information furnished by
you expressly for use in connection  with the  registration  statement;  and you
will reimburse any legal or other expenses reasonably incurred by us or any such
officer, director,  controlling person, underwriter or controlling person, other
holder, officer, director or controlling person in connection with investigating
or defending  any such loss,  claim,  damage,  liability,  or action;  provided,
however,  that the indemnity  agreement contained in this Section 6(d)(ii) shall
not  apply to  amounts  paid in  settlement  of any such  loss,  claim,  damage,
liability or action if such settlement is effected  without your consent (not to
be  unreasonable  withheld).  Notwithstanding  anything to the  contrary  herein
contained,
<PAGE>
Hasbro, Inc.
January 15, 1997
Page 5


your indemnity obligation,  shall be limited to the net proceeds received by you
from the offering out of which the indemnity obligation arises.

                                    (iii)   Promptly   after   receipt   by   an
indemnified  party under this Section 6(d) of notice of the  commencement of any
action  (including any governmental  action),  such indemnified party will, if a
claim in respect thereof is to be made against any indemnifying party under this
Section  6(d),  deliver  to the  indemnifying  party  a  written  notice  of the
commencement  thereof  and the  indemnifying  party  shall  have  the  right  to
participate in, and, to the extent the  indemnifying  party so desires,  jointly
with any other indemnifying party similarly notified, assume the defense thereof
with counsel mutually  satisfactory to the parties;  provided,  however, that an
indemnified party shall have the right to retain its own counsel,  with the fees
and expenses to be paid by the indemnified party. The failure to deliver written
notice to the indemnifying party within a reasonable time of the commencement of
any such action shall not relieve such  indemnifying  party of any  liability to
the indemnified  party under this Section 6(d), unless such failure actually and
materially  prejudices  the  ability  of the  indemnifying  party to defend  the
action.

                                    (iv) The  indemnification  provided  by this
Section 6(d) shall be a continuing  right to  indemnification  and shall survive
the  registration and sales of any of the Shares hereunder and the expiration or
termination of this Agreement.

                         (e) Resale of the  Shares.  For a period of four months
after the date of this Agreement,  which we believe will be a sufficient  period
to permit the registration statement referred to above to become effective,  you
will not resell,  transfer, or otherwise dispose of any of the Shares. After the
end of the  four-month  period,  you will  give us a right of first  refusal  to
repurchase  the Shares  prior to any sale by you with the  purchase  price to be
equal to the  purchase  price  negotiated  by you in the  event of a  negotiated
transaction  or the then  market  price  thereof  in the  event of a sale in the
public  securities  market.  The right of first refusal shall be available for a
period of two business days (ten  business  days if Section 6(f) is  applicable)
after notice by you of your desire to resell the Shares. Subject to the previous
sentence,  we will  endeavor in good faith to respond as soon as possible to any
notice from you with  either a waiver or exercise of our right of first  refusal
hereunder.

                         (f) Price  Protection.  We will  reimburse  you for any
loss that you may incur as a result of the sale by you of any of the Shares at a
price less that  $14.50 per Share,  plus  interest  at a rate equal to the prime
rate of Wells  Fargo  Bank  N.A.  plus one  percent  from time to time in effect
during the  period  from the date of payment  for the  Shares  through  the sale
thereof during the one-year  period  commencing on the later of four months from
the date of this Agreement and the effective date of the registration statement.
To minimize any  potential  loss,  however,  you agree to resell the Shares only
through a broker-dealer  selected by us and reasonably  acceptable to you to the
extent you will request us to protect you against any such loss.

                  7. Further  Assurances.  You and the Company shall execute and
deliver all such other  instruments  and take all such other action as either of
us may  reasonably  request  from  time to  time  in  order  to  effectuate  the
transactions provided for herein.

                  8. Miscellaneous.

                         (a) Binding Nature of Agreement;  No  Assignment.  This
Agreement  shall be binding upon and inure to the benefit of you and the Company
and the respective heirs,  personal  representatives,  successors and assigns of
you and the  Company,  except  that  neither  you nor the  Company may assign or
transfer any rights or obligations  under this  Agreement  without prior written
consent of the other.

                         (b)  Entire  Agreement.  This  Agreement  contains  the
entire  understanding  between you and the Company  with  respect to the subject
matter hereof and supersedes all prior and contemporaneous
<PAGE>
Hasbro, Inc.
January 15, 1997
Page 6


agreements and  understandings,  inducements or conditions,  express or implied,
oral or written, except as herein contained.

                         (c) Paragraph Headings.  The paragraph headings in this
Agreement  are for  convenience  only,  they form no part of this  Agreement and
shall not affect its interpretation.

                  If the foregoing is  satisfactory  and you wish to acquire the
Shares  subject  to the terms and  conditions  set  forth  herein,  would you so
indicate by signing and returning a signed copy of this letter to us.

                                         Very truly yours,

                                         ACTION PERFORMANCE COMPANIES, INC.



                                         By:___________________________________


ACCEPTED AND APPROVED:

HASBRO, INC.


By:_______________________________

                                  EXHIBIT 23.1
                                  ------------


                               ARTHUR ANDERSEN LLP





                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent  public  accountants,  we hereby consent to the  incorporation by
reference in this registration  statement of our report dated November 25, 1996,
included in Action Performance Companies,  Inc.'s Form 10-KSB for the year ended
September 30, 1996, and our report dated  December 13, 1996,  included in Action
Performance Companies, Inc.'s Form 8-K/A relating to the audits of Sports Image,
Inc. for the year ended  December 31, 1995,  and the period from January 1, 1996
to  November  7,  1996,  and to all  references  to our  firm  included  in this
registration statement.



                                              /s/Arthur Andersen LLP


Phoenix, Arizona,
March 5, 1997


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