ACTION PERFORMANCE COMPANIES INC
S-3, 1998-05-22
MISC DURABLE GOODS
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     As filed with the Securities and Exchange Commission on May 22, 1998
                                                     Registration No. 333-
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ---------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                     Under
                           THE SECURITIES ACT OF 1933
                                ---------------
                       ACTION PERFORMANCE COMPANIES, INC.
             (Exact name of Registrant as specified in its charter)

             ARIZONA                                             86-0704792     
       --------------------                               ----------------------
 (State or other jurisdiction of                             (I.R.S. Employer   
of incorporation or organization)                         Identification Number)

                4707 East Baseline Road, Phoenix, Arizona 85040
                                 (602) 337-3700
  (Address, including zip code, and telephone number, including area code, of
                   Registrant's principal executive offices)
                                ---------------
                               FRED W. WAGENHALS
         Chairman of the Board, President, and Chief Executive Officer
                            4707 East Baseline Road
                             Phoenix, Arizona 85040
                                 (602) 337-3700
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                                ---------------
                                   Copies to:
                              Robert S. Kant, Esq.
                             Jere M. Friedman, Esq.
          O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, P.A.
                            One East Camelback Road
                             Phoenix, Arizona 85012
                                 (602) 263-2606
                                ---------------
        Approximate date of commencement of Proposed Sale to the Public:
     From time to time after the Registration Statement becomes effective.
                                ---------------
  If  the  only  securities  being  registered  on  this  Form are being offered
pursuant  to dividend or interest reinvestment plans, please check the following
box. [ ]

  If  any of the securities being registered on this Form are to be offered on a
delayed  or  continuous  basis  pursuant to Rule 415 under the Securities Act of
1933,  other  than  securities  offered  only  in  connection  with  dividend or
interest reinvestment plans, check the following box. [X]

  If  this  Form  is  filed  to  register  additional securities for an offering
pursuant  to  Rule  462(b)  under the Securities Act, please check the following
box  and  list  the  Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ] ____________

  If  this  Form  is  a  post-effective  amendment filed pursuant to Rule 462(c)
under  the  Securities  Act, check the following box and list the Securities Act
registration  statement  number  of the earlier effective registration statement
for the same offering. [ ] ____________

  If  delivery  of  the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
                                ---------------
                        CALCULATION OF REGISTRATION FEE
================================================================================
<TABLE>
<CAPTION>
                                                                         Proposed Maximum
      Title of Each Class of Securities                Amount to be         Aggregate           Amount of
              To be Registered                          Registered        Price per Unit     Registration Fee
- ----------------------------------------------------------------------------------------------------------------
<S>                                                   <C>                      <C>             <C>
4 3/4% Convertible Subordinated Notes due 2005 ..     $ 100,000,000(1)         100%            $ 29,500(2)
- ----------------------------------------------------------------------------------------------------------------
Common Stock, par value $.01 per share..........            (2)                (2)
</TABLE>
================================================================================
(1) Estimated  solely  for purposes of calculating the registration fee pursuant
    to Rule 457(c) and Rule 457(i).
(2) Such  indeterminate  number  of  shares of Common Stock as shall be issuable
    upon  conversion  of  the  Convertible  Note  being registered hereunder. No
    additional   consideration  will  be  received  for  the  Common  Stock  and
    therefore no registration fee is required pursuant to Rule 457(i).
                                ---------------
    The Registrant hereby  amends  this  Registration  Statement on such date or
dates  as  may  be  necessary  to  delay its effective date until the Registrant
shall  file a further amendment which specifically states that this Registration
Statement  shall  thereafter become effective in accordance with Section 8(a) of
the  Securities  Act  of  1933, or until the Registration Statement shall become
effective  on such date as the Commission, acting pursuant to said Section 8(a),
may determine.
================================================================================
<PAGE>
INFORMATION   CONTAINED   HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION  STATEMENT  RELATING  TO  THESE  SECURITIES HAS BEEN FILED WITH THE
SECURITIES  AND  EXCHANGE  COMMISSION.  THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS  TO  BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION  OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN  ANY  STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                    SUBJECT TO COMPLETION DATED MAY 22, 1998
PROSPECTUS


                                  $100,000,000


                                     ACTION
                           Performance Companies, Inc.


                4 3/4% Convertible Subordinated Notes Due 2005
                                      and
                             Shares of Common Stock
                       Issuable Upon Conversion Thereof

     This  Prospectus  relates  to  the  proposed  resale  from  time to time by
certain  holders  named  herein  (the "Selling Securityholders") of $100,000,000
principal  amount  of  4 3/4%  Convertible  Subordinated   Notes  Due  2005 (the
"Notes")  of  Action  Performance Companies, Inc. (the "Company") and the shares
of  the  Company's  common stock, par value $.01 per share (the "Common Stock"),
into  which  the Notes may be converted (the "Conversion Shares"). The Notes are
convertible  into  the  Conversion  Shares  at  any  time at or before maturity,
unless  previously  redeemed, at a conversion price of $48.20 per share, subject
to  adjustment upon the occurrence of certain events. The Common Stock is traded
on  The  Nasdaq  National  Market  under the symbol "ACTN." On May 15, 1998, the
last reported sale price of the Common Stock was $30.31 per share.

     Interest  on  the  Notes  is payable on April 1 and October 1 of each year,
commencing  on  October 1, 1998. The Notes do not provide for a sinking fund and
are  not  redeemable  by  the  Company  prior  to  April  1, 2001. The Notes are
redeemable  thereafter at the option of the Company, in whole or in part, at the
redemption  prices set forth in this Prospectus, together with accrued interest.
Upon  a  Repurchase  Event  (as  defined  herein), each holder ("Holder") of the
Notes  shall  have  the right, at the Holder's option, to require the Company to
repurchase  all  or a portion of such Holder's Notes at a price equal to 100% of
the  principal  amount  thereof, plus accrued and unpaid interest and liquidated
damages,  if  any.  See  "Description  of  Notes  --  Certain  Rights to Require
Repurchase of Notes."

     The  Notes  are  general unsecured obligations of the Company, subordinated
in  right  of payment to all existing and future Senior Indebtedness (as defined
herein)  of  the  Company.  As  of March 31, 1998, the Company had approximately
$41.0  million  of  outstanding  Senior  Indebtedness. The Indenture (as defined
herein)  governing  the  Notes  does  not  limit  or  prohibit the incurrence of
additional  indebtedness,  including  Senior Indebtedness, by the Company or its
subsidiaries. See "Description of Notes -- Subordination."

     Sales   of   the   Notes  and  the  Conversion  Shares  (collectively,  the
"Securities")   may   be   effected  by  or  for  the  account  of  the  Selling
Securityholders  from  time  to  time  in  transactions (which may include block
transactions  in the case of the Conversion Shares) on any exchange or market on
which  such  Securities  are  listed  or  quoted,  as  applicable, in negotiated
transactions,  through  a  combination of such methods of sale, or otherwise, at
fixed  prices  that  may  be changed, at market prices prevailing at the time of
sale,  at  prices  related  to prevailing market price, or at negotiated prices.
The  Selling  Securityholders  may  effect  such  transactions  by  selling  the
Securities  directly  to purchasers, through broker-dealers acting as agents for
the  Selling  Securityholders,  or to broker-dealers who may purchase Securities
as  principals  and  thereafter  sell  the  Securities  from  time  to  time  in
transactions   (which  may  include  block  transactions  in  the  case  of  the
Conversion  Shares)  on any exchange or market on which Securities are listed or
quoted,  as  applicable,  in  negotiated  transactions, through a combination of
such  methods  of  sale or otherwise. In effecting sales, broker-dealers engaged
by  Selling Securityholders may arrange for other broker-dealers to participate.
Such  broker-dealers, if any, may receive compensation in the form of discounts,
concessions   or   commissions  from  the  Selling  Securityholders  and/or  the
purchasers  of  the Securities for whom such broker-dealers may act as agents or
to  whom  they  may  sell  as  principals,  or  both (which compensation as to a
particular  broker-dealer  might  be  in  excess  of customary commissions). See
"Selling Securityholders" and "Plan of Distribution."

     None  of  the  proceeds  from  the  sale  of  the Securities by the Selling
Securityholders  will be received by the Company. The Company has agreed to bear
all   expenses   (other   than  selling  commissions)  in  connection  with  the
registration   and   sale  of  the  Securities  being  offered  by  the  Selling
Securityholders.   The   Company   has   agreed   to   indemnify   the   Selling
Securityholders  against  certain  liabilities,  including  certain  liabilities
under the Securities Act of 1933, as amended (the "Securities Act").

     The  Notes  have  been  designated  for  trading  in  the Private Offering,
Resales  and  Trading  through  Automated Linkages ("PORTAL") Market. Notes sold
pursuant  to  this Prospectus will not remain eligible for trading on the PORTAL
Market.  For  a description of certain income tax consequences to holders of the
Notes, see "Certain United States Federal Income Tax Consequences."

     The   Selling   Securityholders  and  any  broker-dealers  or  agents  that
participate  with  the  Selling  Securityholders  in  the  distribution  of  the
Securities  may  be  deemed  to  be  "underwriters"  within  the  meaning of the
Securities  Act,  and  any  commissions  received  by them and any profit on the
resale  of  the  Securities  purchased  by them may be deemed to be underwriting
commissions or discounts under the Securities Act.

     THE SECURITIES OFFERED HEREBY INVOLVE A HIGH DEGREE OF RISK. SEE "RISK
 FACTORS" COMMENCING ON PAGE 7 FOR A DISCUSSION OF CERTAIN FACTORS THAT SHOULD
 BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE NOTES AND THE SHARES OF COMMON
                             STOCK OFFERED HEREBY.

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE COMMISSION
OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
      PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                  The date of this Prospectus is       , 1998.
<PAGE>
                             AVAILABLE INFORMATION

     The  Company is subject to the informational requirements of the Securities
Exchange  Act  of  1934,  as  amended  (the  "Exchange  Act"), and in accordance
therewith  files  reports,  proxy  statements  and  other  information  with the
Securities  and  Exchange  Commission  (the  "Commission").  Such reports, proxy
statements,  and  other  information  may  be inspected and copied at the public
reference  facilities  maintained  by  the Commission at 450 Fifth Street, N.W.,
Washington,   D.C.   20549,  and  at  the  following  Regional  Offices  of  the
Commission:  New  York  Regional Office, Seven World Trade Center, New York, New
York  10048,  and  Chicago  Regional  Office,  500 West Madison Street, Chicago,
Illinois  60661.  Copies  of  such  material  may  be  obtained  from the Public
Reference  Section  of  the  Commission,  Room  1024, Judiciary Plaza, 450 Fifth
Street,  N.W.,  Washington,  D.C. 20549 upon payment of the prescribed fees. The
Commission   also  maintains  a  Web  site  that  contains  reports,  proxy  and
information   statements   and  other  materials  that  are  filed  through  the
Commission's  Electronic  Data  Gathering,  Analysis, and Retrieval system. This
Web  site  can be accessed at http://www.sec.gov. Such reports, proxy statements
and  other  information  concerning  the  Company  also  may be inspected at the
offices  of the National Association of Securities Dealers, Inc., 1735 K Street,
N.W., Washington, D.C. 20006.

               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

     The  following  documents  are hereby incorporated by reference herein: the
Company's  Annual  Report on Form 10-K for the year ended September 30, 1997, as
filed  by the Company with the Commission on December 22, 1997 and as amended by
Form  10-K/A  as  filed by the Company with the Commission on May 21, 1998; (ii)
the  Company's Quarterly Reports on Form 10-Q for the quarter ended December 31,
1997  as  filed  by  the Company with the Commission on February 17, 1998 and as
amended  by  Form  10-Q/A  as  filed  by  the Company on May 22, 1998; (iii) the
Company's  Quarterly  Report  on Form 10-Q for the quarter ended March 31, 1998;
as  filed by the Company with the Commission on May 15, 1998; (iv) the Company's
current  report on Form 8-K as filed by the Company with the Commission on March
10,  1998;  and  (v)  the description of the Company's Common Stock contained in
the  Registration  Statement  on  Form  8-A/A  as  filed by the Company with the
Commission  on June 14, 1995. All reports and other documents subsequently filed
by  the  Company  pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange
Act  after  the  date  of  this Prospectus shall be deemed to be incorporated by
reference  herein  and  to  be  a  part  hereof  from the date of filing of such
reports  and  documents.  Any  statement contained in a document incorporated or
deemed  to be incorporated by reference herein prior to the date hereof shall be
deemed  to  be  modified  or  superseded  for purposes of this Prospectus to the
extent  that  a  statement  contained  herein or in any other subsequently filed
document  which  also  is  or  is  deemed to be incorporated by reference herein
modifies  or  supersedes such statement. Any statement so modified or superseded
shall  not  be deemed, except as so modified or superseded, to constitute a part
of this Prospectus.

     The  information  relating  to  the  Company  contained  in this Prospectus
summarizes,  is  based  upon, or refers to, information and financial statements
contained  in  one  or  more  of the documents incorporated by reference herein.
Accordingly,  the  information  contained herein is qualified in its entirety by
reference to such documents and should be read in conjunction therewith.

     The  Company  will  furnish  without  charge  to  each  person to whom this
Prospectus  is  delivered,  upon  the  written or oral request of such person, a
copy  of  any  or  all  of  the  documents  referred  to  above  that  have been
incorporated  by reference herein (other than exhibits to such documents, unless
such  exhibits  are  specifically incorporated by reference into the information
that  this  Prospectus  incorporates).  Requests  should  be  directed to Action
Performance  Companies,  Inc.,  4707 East Baseline Road, Phoenix, Arizona 85040,
(telephone (602) 337-3700), Attention: Secretary.
                                       2
<PAGE>
                                    SUMMARY

     The  following  summary  is  qualified  in its entirety by reference to the
detailed  information  and  financial  statements,  including the notes thereto,
appearing  elsewhere  or  incorporated  by reference in this Prospectus. As used
herein,  the term "Company" refers to Action Performance Companies, Inc. and its
subsidiaries   and   operating   divisions.   Unless  otherwise  indicated,  all
information  in  this Prospectus (i) reflects a two-for-one stock split effected
as  a  stock  dividend  on  May  28,  1996,  and (ii) assumes no exercise of any
currently outstanding or authorized options.

                                  The Company

     The  Company  is  the leader in the design and sale of licensed motorsports
collectible  and  consumer products in the United States. The Company's products
include  die-cast  scaled  replicas  of motorsports vehicles, apparel (including
t-shirts,  hats,  and  jackets), and souvenirs. The Company markets its products
pursuant  to  license  arrangements  with  popular  race  car drivers (including
exclusive  license  arrangements  with  seven-time  Winston  Cup  champion  Dale
Earnhardt,  1995  and  1997  Winston  Cup champion Jeff Gordon, 1989 Winston Cup
champion  Rusty  Wallace,  and  seven-time National Hot Rod Association ("NHRA")
Funny   Car   champion   John  Force),  car  owners,  car  sponsors,  automobile
manufacturers,   and   the  National  Association  for  Stock  Car  Auto  Racing
("NASCAR").  The  Company's  motorsports  collectibles and most of the Company's
apparel  and  souvenirs  are  manufactured by third parties, generally utilizing
the  Company's designs, tools, and dies. For the 12-month period ended March 31,
1998,   the   Company   generated  unaudited  total  net  sales  and  EBITDA  of
approximately  $183.0  million  and  $31.5  million, respectively, and unaudited
total  net sales and EBITDA, pro forma for all aquisitions completed during that
period, of approximately $210.9 million and $34.5 million, respectively.

     The   Company   markets  its  products  to  approximately  5,000  specialty
retailers  either  directly  or  through  its  wholesale distributor network; to
motorsports  enthusiasts  directly  through  its  Racing  Collectibles  Club  of
America  (the "Collectors' Club"), which had approximately 123,000 members as of
March  31,  1998;  and  through  mobile  trackside  souvenir stores, promotional
programs  for  corporate  sponsors,  and fan clubs. The Company also distributes
certain  of  its products to mass retailers through its in-house sales force and
wholesale  distributors.  In  addition, the Company has a license agreement with
Hasbro,  Inc.  ("Hasbro"),  a  multi-billion  dollar  toy and game manufacturer,
covering  the exclusive sale by Hasbro of a line of motorsports-related products
in the mass-merchandise market.

     The  Company's  products  and  other  programs  capitalize  on  the rapidly
growing  popularity  of  motorsports. According to USA Today, motorsports racing
is  the  fastest  growing  spectator  sport  in  the  United  States.  In  1997,
approximately  16.9  million  people  attended  motorsports'  premier events, an
increase  of  more  than  9%  compared  with  1996 attendance. Approximately 6.1
million  fans  attended  the  32  races  of  the  Winston  Cup  series  in 1997,
representing   average   attendance  of  approximately  190,000  per  event,  or
approximately  2.5  times the average attendance of 75,643 per Winston Cup event
in  1985.  According  to  Nielson  Media Research reports, more than 115 million
people  tuned in to NASCAR's televised events in 1997. According to NASCAR, more
than  70  of  the  Fortune  500  companies  utilize  motorsports  sponsorship or
advertising  as  part  of their marketing strategies. Published reports indicate
that  corporate  sponsors  will  spend  an estimated $1.1 billion on motorsports
marketing  programs  in  1998,  with  NASCAR  teams  and  venues  attracting  an
estimated $476 million.

     The  Company  focuses  on  developing long-term relationships with the most
popular  drivers, car owners, car sponsors, car manufacturers, and others in the
various  top  racing  categories.  During  fiscal  1997 and the first quarter of
fiscal  1998,  the  Company entered into long-term licensing arrangements with a
number  of  the  most  popular  motorsports  licensors,  including  drivers Dale
Earnhardt,  Jeff  Gordon, and Rusty Wallace and team owners Robert Yates Racing,
Inc.,  Richard  Childress  Racing,  Inc.,  Joe  Gibbs  Racing,  Inc.,  and  Dale
Earnhardt,  Inc. The Company continually strives to strengthen its relationships
with  licensors  and  to  develop  opportunities  to  market innovative licensed
collectible  and  consumer  products that appeal to motorsports enthusiasts. The
Company believes that its license agreements with
                                       3
<PAGE>
popular  NASCAR  and  other motorsports personalities and sponsors significantly
enhance  the  collectible  value  and marketability of its products. The Company
believes  that  it  will  be  able  to  leverage  its  relationships  to attract
additional  drivers  in  order  to generate increased revenue for the Company as
well as increased earnings for the drivers.

     Historically,  the  Company  designed  and  marketed  die-cast collectibles
featuring  NASCAR drivers and vehicles. In 1995, the Company began expanding its
lines  of  die-cast collectibles to include other types of motorsports vehicles,
including  NHRA  drag  racing,  NASCAR's "Craftsman Truck" racing series, United
States  Auto  Club ("USAC") racing, and "World of Outlaws" sprint car racing. In
fiscal  1997, the Company began expanding its product offerings and distribution
channels  through  a  series  of  eight  strategic acquisitions, representing an
aggregate  base  purchase  price,  including  assumed  liabilities but excluding
contingent  payments,  of  approximately $95.0 million. The following table sets
forth certain information with respect to those acquisitions.

                              Recent Acquisitions

<TABLE>
<CAPTION>
                  Aquisitions(1)                          Date                                 Business
- -------------------------------------------------   ---------------   ----------------------------------------------------------
<S>                                                 <C>               <C>
Sports Image, Inc.                                  November 1996     Markets and distributes licensed motorsports apparel and
                                                                      souvenirs; trackside sales; Dale Earnhardt fan club
Motorsport Traditions Limited Partnership and       January 1997      Markets and distributes licensed motorsports apparel and
 Creative Marketing and Promotions, Inc.                              souvenirs; trackside sales
Robert Yates Promotions, Inc.                       July 1997         Markets and distributes licensed motorsports apparel and
                                                                      souvenirs; trackside sales
Image Works, Inc.                                   July 1997         Manufactures and markets licensed motorsports apparel
                                                                      through the mass-merchandise markets
Motorsports collectibles product lines of           August 1997       Manufactures and markets licensed "mini-helmets" and
 Simpson Products, Inc.                                               other motorsports collectibles and souvenirs
Assets related to sales of merchandise licensed     December 1997     Markets and distributes licensed motorsports apparel and
 by NASCAR driver Rusty Wallace                                       souvenirs; trackside sales
Assets related to motorsports                       December 1997     Manufactures and markets "Revell" licensed die-cast
 die-cast collectible product lines of                                collectibles; strategic alliance with Revell involving
 Revell-Monogram, Inc.                                                extensive product licensing and distribution arrangements
Brookfield Collectors Guild, Inc.                   January 1998      Markets and distributes licensed motorsports collectibles
                                                                      and ensembles
</TABLE>

- ------------
(1) The  acquisitions  listed consist of the purchase of assets of Sports Image,
    Inc.  ("Sports  Image");  the  purchase  of  assets of Motorsport Traditions
    Limited  Partnership  and  purchase  of  stock  of  Creative  Marketing  and
    Promotions,  Inc.  (together,  "Motorsport  Traditions");  the  purchase  of
    stock  of  Robert  Yates Promotions, Inc. ("RYP"); the purchase of assets of
    Image   Works,   Inc.   ("Image   Works");   the   purchase  of  motorsports
    collectibles-related  assets  of  Simpson  Products,  Inc.  ("Simpson"); the
    purchase  of  assets  related  to  sales  of  merchandise  licensed by Rusty
    Wallace  ("Wallace")  (the  "Rusty  Wallace  Acquisition");  the purchase of
    assets  from  Revell-Monogram,  Inc.  ("Revell") (the "Revell Acquisition");
    and   the   purchase  of  assets  from  Brookfield  Collectors  Guild,  Inc.
    ("Brookfield").

     During   fiscal   1997,  the  Company  also  expanded  its  development  of
promotional  programs  for  corporate sponsors of motorsports, which feature the
Company's  products  and  which  are intended to increase the brand awareness of
the  products and services of the corporate sponsors. The Company also has begun
to  represent a number of popular race car drivers in a broad range of licensing
and other revenue-producing    opportunities,    including   product   licenses,
corporate sponsorships, endorsement contracts, and speaking engagements.

     The  Company pursues a strategy designed to enhance its leadership position
in  the  motorsports  collectible and consumer products industry. Key aspects of
this  strategy  include  (i)  continuing  to  enhance  its existing products and
introduce  new  products  that  appeal to racing enthusiasts, (ii) expanding and
strengthening  its licensing arrangements, (iii) pursuing strategic acquisitions
and   alliances,  (iv)  expanding  existing  and  identifying  new  distribution
channels, and (v) developing promotional programs for corporate sponsors.

     The  Company  was  incorporated in Arizona in 1992. The Company's principal
executive  offices  are  located  at  4707  East Baseline Road, Phoenix, Arizona
85040,  and  its  telephone number is (602) 337-3700. The Company's Web site can
be accessed at www.action-performance.com.
                                       4
<PAGE>
                                  The Offering

<TABLE>
<S>                                <C>
Securities Offered .............   $100,000,000 principal amount of 4 3/4% Convertible Subordinated
                                   Notes due 2005 (the "Notes") and the Conversion Shares. See
                                   "Description of Notes" and "Plan of Distribution."
Interest Payment Dates .........   April 1 and October 1 of each year, commencing October 1, 1998.
Maturity Date ..................   April 1, 2005.
Interest .......................   4 3/4% per annum.
Conversion Rights ..............   The Notes are convertible, at the option of the Holder, at any
                                   time following the date of initial issuance thereof and prior to
                                   maturity, unless previously redeemed, into shares of Common
                                   Stock at a conversion price of $48.20 per share, subject to
                                   adjustments upon the occurrence of certain events. See
                                   "Description of Notes -- Conversion Rights."
Optional Redemption ............   The Notes are redeemable, in whole or in part, at the Company's
                                   option, at any time on or after April 1, 2001, upon not less than
                                   30 nor more than 60 days' notice, at the redemption prices set
                                   forth in "Description of Notes -- Optional Redemption," in each
                                   case together with accrued and unpaid interest and liquidated
                                   damages, if any.
Repurchase Events ..............   Upon the occurrence of any Repurchase Event (as defined
                                   herein) occurring prior to the maturity of the Notes, each Holder
                                   will have the right, at such Holder's option, to require the
                                   Company to repurchase all or any part of such Holder's Notes at
                                   100% of the principal amount thereof, subject to adjustments
                                   upon the occurrence of certain events, together with accrued and
                                   unpaid interest and liquidated damages, if any. See "Description
                                   of Notes -- Certain Rights to Require Repurchase of Notes."
Subordination ..................   The Notes are general unsecured obligations of the Company,
                                   subordinated in right of payment to all existing and future Senior
                                   Indebtedness of the Company. At March 31, 1998, the Company
                                   had approximately $41.0 million of outstanding Senior
                                   Indebtedness. The Indenture governing the Notes does not limit
                                   or prohibit the incurrence of additional indebtedness, including
                                   Senior Indebtedness, by the Company or its subsidiaries.
Use of Proceeds ................   The Company will not receive any of the proceeds from sales of
                                   the Notes or Conversion Shares by the Selling Securityholders.
Trading ........................   Prior to the resale thereof pursuant to this Prospectus, each of the
                                   Notes was eligible for trading in the PORTAL Market. Notes
                                   sold pursuant to this Prospectus are not expected to remain
                                   eligible for trading in the PORTAL Market. The Conversion
                                   Shares have been authorized for listing on the Nasdaq National
                                   Market upon official notice of issuance. The Common Stock is
                                   quoted on the Nasdaq National Market under the symbol
                                   "ACTN."
Risk Factors ...................   See "Risk Factors" for a discussion of factors to be considered
                                   before purchasing any of the Securities offered hereby.
</TABLE>
                                       5
<PAGE>
                      Summary Consolidated Financial Data
              (In thousands, except per share amounts and ratios)

<TABLE>
<CAPTION>
                                                      Fiscal Year Ended September 30,
                               -----------------------------------------------------------------------------
                                                                                                 Pro Forma
                                  1993        1994         1995         1996        1997(1)       1997(2)
                                  ----        ----         ----         ----        -------       -------
<S>                            <C>          <C>          <C>          <C>          <C>           <C>
Operating Data:
Net sales .................... $15,108      $ 16,869     $ 26,131     $ 44,216     $ 130,380     $ 183,582
Gross profit .................   5,378         6,381       10,249       18,920        49,385        68,642
Income (loss) from
 operations(3) ...............  (1,174)          573        4,130        9,654        18,135        18,565
Net income (loss)(3) .........  (1,171)          633        2,770        5,953        10,146         9,752
Net income (loss) per
 common share, assuming
 dilution(3)(4) .............. $ (0.21)      $  0.08     $   0.26     $   0.46     $    0.69     $    0.66
Weighted average number of
 common shares, assuming
 dilution(4) .................   5,662         9,566       10,899       13,028        14,624        14,805
Other Financial Data:
EBITDA(5) .................... $  (726)      $ 1,248     $  5,036     $ 11,346     $  22,612     $  25,938
Ratio of earnings to fixed
 charges(6) ..................    N/A            2.2x        14.8x        44.7x          7.8x

<CAPTION>
                                          Six Months Ended
                                              March 31,
                               ---------------------------------------
                                                           Pro Forma
                                   1997        1998(1)      1998(2)
                                   ----        -------      -------
<S>                              <C>          <C>          <C>
Operating Data:
Net sales ....................   $ 43,478     $ 96,073     $ 103,312
Gross profit .................     17,176       35,218        39,488
Income (loss) from
 operations(3) ...............      7,425       13,843        15,294
Net income (loss)(3) .........      4,005        7,691         8,374
Net income (loss) per
 common share, assuming
 dilution(3)(4) ..............   $   0.29     $   0.46     $    0.50
Weighted average number of
 common shares, assuming
 dilution(4) .................     13,786       16,591        16,618
Other Financial Data:
EBITDA(5) ....................   $  9,341     $ 18,207     $  20,033
Ratio of earnings to fixed
 charges(6) ..................        7.6x         7.8x
</TABLE>

                                                                March 31, 1998
                                                              ------------------
Balance Sheet Data:                              
Cash and cash equivalents ...............................           $97,405
Working capital .........................................           110,058
Total assets ............................................           276,473
Total long term debt ....................................           109,331
Shareholders' equity ....................................           112,868
                           
- ------------
(1) Fiscal  1997  results  include  the  results  of operations of Sports Image,
    Motorsport  Traditions,  RYP,  Image  Works,  and  Simpson,  beginning as of
    their  respective  dates  of  acquisition.  Results for the six months ended
    March  31,  1998  include  the  operating  results  obtained  from the Rusty
    Wallace   Acquisition,  the  Revell  Acquisition,  and  the  acquisition  of
    Brookfield, beginning as of their respective dates of acquisition.

(2) Adjusted  to  give  pro  forma  effect  to the acquisitions of Sports Image,
    Motorsport  Traditions,  RYP,  Image  Works,  and Simpson, the Rusty Wallace
    Acquisition,  the  Revell Acquisition, and the acquisition of Brookfield, as
    if  each  had  occurred  as  of  October  1,  1996, but does not include any
    assumed  interest  and other expenses or any assumed interest income related
    to  the  proceeds  from  the  sale  of  the  Notes. See "Unaudited Pro Forma
    Condensed Combined Financial Information."

(3) Amounts  for  fiscal  1997  include  a one-time charge of approximately $5.4
    million  for  costs  and  legal and other expenses related to the settlement
    of  a  lawsuit.  Excluding  the  one-time  charge,  fiscal  1997 income from
    operations,   net   income,  and  net  income  per  common  share,  assuming
    dilution,   would  have  been  approximately  $23,535,  $13,386  and  $0.92,
    respectively,  and  fiscal  1997  pro  forma  income  from  operations,  net
    income,  and  net  income  per  common  share, assuming dilution, would have
    been  approximately  $23,965,  $12,992, and $0.88, respectively. Amounts for
    the   six  months  ended  March  31,  1998  include  a  one-time  charge  of
    approximately  $950,000  for  costs  and legal and other expenses related to
    the  settlement  of  a  lawsuit.  Excluding the one-time charge, income from
    operations,   net   income,  and  net  income  per  common  share,  assuming
    dilution,  for  the  six  months  ended  March  31,  1998  would  have  been
    approximately  $14,793,  $8,261  and  $0.50,  respectively,  and  pro  forma
    income  from  operations,  net  income,  and  net  income  per common share,
    assuming  dilution,  for the six months ended March 31, 1998 would have been
    approximately $16,244, $8,944 and $0.54, respectively.

(4) Restated  to  reflect  the  adoption  of  Statement  of Financial Accounting
    Standards No. 128, "Earnings per Share."

(5) EBITDA  represents income before interest, extraordinary items, depreciation
    and  amortization  expense,  and  federal  and  state  income  taxes. EBITDA
    generally  is  considered  to  provide  information  regarding  a  company's
    ability  to  service  and/or  incur debt. EBITDA should not be considered in
    isolation  or  as  a  substitute for net income, cash flows from operations,
    or  other  consolidated income or cash flow data prepared in accordance with
    generally  accepted  accounting  principles  as  a  measure  of  a company's
    profitability or liquidity.

(6) For  purposes  of  calculating  the  ratio  of  earnings  to  fixed charges,
    earnings  consist  of  income  before  provision for income taxes plus fixed
    charges.   Fixed   charges   consist  of  interest  expense  (including  the
    amortization  of  debt  issuance costs) plus that portion of rental payments
    on  operating  leases deemed representative of the interest factor. See "Use
    of  Proceeds"  and "Capitalization." Earnings were inadequate to cover fixed
    charges in fiscal 1993 ($1,240).
                                       6
<PAGE>
                                  RISK FACTORS

     The  following  factors,  in  addition to those discussed elsewhere in this
Prospectus,  should  be  carefully  considered in evaluating the Company and its
business  before  purchasing  any  of  the  Notes  or  Conversion Shares offered
hereby.

Certain Factors That Could Adversely Affect Operating Results

     The  Company's  operating results are affected by a wide variety of factors
that  could adversely impact its net sales and operating results. These factors,
many  of  which  are  beyond  the  control of the Company, include the Company's
ability  to identify trends in the motorsports collectibles and consumer markets
and  to  create  and introduce products on a timely basis that take advantage of
those  trends  and  that  compete effectively on the basis of price and consumer
tastes   and   preferences;   its   ability   to  identify  popular  motorsports
personalities  and  to  enter  into and maintain mutually satisfactory licensing
arrangements  with them; the racing success of the key motorsports personalities
with  whom the Company has license arrangements; the Company's ability to design
and  arrange  for the timely production and delivery of its products; the market
acceptance  of  the Company's products; the level and timing of orders placed by
customers;   seasonality;  the  popularity  and  life  cycles  of  and  customer
satisfaction   with   products   designed  and  marketed  by  the  Company;  and
competition and competitive pressures on prices.

     New  motorsports  collectible  and  consumer  products  frequently  can  be
successfully  marketed  for  only  a  limited  time.  The  Company's  ability to
increase  its  sales  and marketing efforts to stimulate customer demand and its
ability  to  monitor third-party manufacturing arrangements in order to maintain
satisfactory  delivery  schedules  and  product quality are important factors in
its  long-term  prospects.  A slowdown in demand for the Company's products as a
result  of  ineffective  marketing efforts, manufacturing difficulties, changing
cultural  and  demographic  trends  or  consumer  tastes  and spending patterns,
economic  conditions,  or  other  broad-based factors could adversely affect the
Company's operating results.

Dependence on License Arrangements

     The  Company  markets  its products pursuant to licensing arrangements with
race  car  drivers,  race  car  owners,  race car sponsors, automobile and truck
manufacturers,  NASCAR,  and  other entities. The licensing arrangements vary in
scope  and  duration  and  generally  authorize  the  sale of specified licensed
products  for  short  periods  of  time.  In  some cases, the license agreements
provide  for  the  payment  of minimum royalties or other fixed amounts, so that
the  Company  may  have  significant  payment  obligations  with  respect  to  a
particular  agreement  regardless  of  the  level  of sales of products licensed
under  that  agreement  or  the  profitability  of  those  sales. The success of
licensing  arrangements depends on many factors, including the reasonableness of
license  fees  in  relationship  to  revenue  generated  by  sales  of  licensed
products,  the  continued  popularity  of  licensors,  and  the absence of their
sickness,  incapacity,  or death. The termination, cancellation, or inability to
renew  material  licensing  arrangements,  or the inability to develop and enter
into  new  licensing  arrangements,  would have a material adverse effect on the
Company. See "Business -- Licenses."

Dependence on Third Parties for Manufacturing

     The   Company  depends  upon  third  parties  to  manufacture  all  of  its
motorsports  collectibles  and  most  of  its  consumer  products.  Although the
Company  owns  most  of the tools, dies, and molds utilized in the manufacturing
processes  of  its  collectible  products  and owns the tooling and dies used to
manufacture  certain  of  its consumer products, the Company has limited control
over  the  manufacturing  processes  themselves.  As  a result, any difficulties
encountered  by  the  third-party  manufacturers that result in product defects,
production  delays,  cost  overruns,  or  the  inability  to fulfill orders on a
timely basis could have a material adverse effect on the Company.

     The  Company  does  not  have  long-term  contracts  with  its  third-party
manufacturers.  Although  the  Company believes it would be able to secure other
third-party  manufacturers  to produce its products as a result of its ownership
of  the  molds  and  tools  used  in  the  manufacturing  process, the Company's
operations  would  be adversely affected if it lost its relationship with any of
its current suppliers (including
                                       7
<PAGE>
particularly  its  primary  manufacturer  of  die-cast products, which currently
utilizes  one  facility  in  the People's Republic of China ("China") to produce
most   of  the  Company's  die-cast  products)  or  if  its  current  suppliers'
operations   or   sea  or  air  transportation  with  its  China-based  die-cast
manufacturers  were  disrupted  or terminated even for a relatively short period
of  time.  The Company's tools, dies, and molds are located at the facilities of
its  third-party  manufacturers,  and,  accordingly,  significant damage to such
facilities   (particularly   the   facilities   used  by  its  die-cast  product
manufacturers  in  China)  could  result  in the loss of or damage to a material
portion  of  its  key  tools,  dies,  and molds in addition to production delays
while  new facilities were being arranged and replacement tools, dies, and molds
were  being  produced.  The Company does not maintain an inventory of sufficient
size  to  provide  protection for any significant period against an interruption
of  supply,  particularly  if  it were required to obtain alternative sources of
supply.

     Although  the  Company  does  not itself purchase the raw materials used to
manufacture  most  of  its  products, it is potentially subject to variations in
the  prices it pays its third-party manufacturers for products depending on what
they  pay  for the raw materials. In this regard, the price of zinc, a principal
raw  material  in  its  die-cast  replicas, has increased substantially over the
last  several  years,  which has resulted in increases in the prices the Company
pays  for  its  die-cast replicas. Although to date the Company has been able to
increase  the  prices  at  which  it  sells  its  products in order to cover the
increased  prices that it pays for such products, there can be no assurance that
the  Company  will be able to continue to pass along such price increases to its
customers in the future.

Integration of Business Operations

     The  Company  has  completed a number of acquisitions during and subsequent
to   fiscal  1997.  The  Company  has  consolidated  substantially  all  of  the
operations  of  various of the acquired entities, several of which were based in
the  same  city  and  marketed substantially identical types of products through
substantially  identical  channels  of distribution, into the Company's existing
operations  in  Phoenix, Arizona or the operations of Sports Image in Charlotte,
North  Carolina.  There  can  be  no  assurance that the Company will be able to
complete   effectively  the  integration  of  the  operations  of  the  acquired
companies  with  the  Company's  operations,  to manage effectively the combined
operations  of  the  acquired businesses, to achieve the Company's operating and
growth  strategies with respect to these businesses, to obtain increased revenue
opportunities  as  a  result  of  the  anticipated synergies created by expanded
product  offerings  and  additional  distribution  channels,  or  to  reduce the
overall  selling,  general,  and  administrative  expenses  associated  with the
acquired   operations.  The  integration  of  the  management,  operations,  and
facilities  of  the  acquired companies and any other businesses the Company may
acquire  in the future could involve unforeseen difficulties, which could have a
material  adverse  effect  on  the  Company's business, financial condition, and
operating results.

     The  Company  has  conducted  due diligence reviews of each of the acquired
businesses  and  has  received  representations and warranties regarding each of
the  acquired  businesses.  There  can be no assurance, however, that unforeseen
liabilities  will  not  arise  in  connection with the operation of the acquired
businesses  or  future  acquired  businesses  or  that  any contractual or other
remedies  available  to the Company will be sufficient to compensate the Company
in  the event unforeseen liabilities arise. For example, during 1997 the Company
was  named  as  a defendant in a lawsuit based upon actions alleged to have been
taken  by  several  of  the  newly  acquired  businesses  prior to the Company's
acquisitions  of those entities. The Company currently is unable to quantify the
amount  of  liability, if any, that it may incur as a result of the lawsuit. See
"Business -- Litigation."

     The  Company anticipates using the opportunities created by the combination
of  its  acquired  operations  to  effect  what  the  Company  believes  will be
significant  revenue  opportunities  and  substantial  cost  savings,  including
increased  product  offerings  and a reduction in operating expenses as a result
of  the  elimination of duplicative sales, marketing, administrative, warehouse,
and    distribution    facilities,   functions,   and   personnel.   Significant
uncertainties,  however, accompany any business combination, and there can be no
assurance  that  the  Company  will  be  able to achieve its anticipated revenue
increases  or  integration  of  facilities, functions, and personnel in order to
achieve  operating efficiencies or otherwise realize cost savings as a result of
the  recent  acquisitions  or  future acquisitions. The inability to achieve the
anticipated  revenue  increases  or  cost  savings could have a material adverse
effect on the Company's business, financial condition, and operating results.
                                       8
<PAGE>
Management of Growth

     Since  1993,  the  Company's business operations have undergone significant
changes  and  growth,  including  its  emphasis  on  and  the  expansion  of its
collectible  product  lines,  acquisition  of  its motorsports consumer products
lines,  expanded  distribution  channels, and significant investments in tooling
and  licensing  arrangements.  The  Company's  ability to manage effectively any
significant  future  growth,  however, will require it to integrate successfully
the  operations  of any acquired businesses with the Company's operations and to
enhance  further  its  operational, financial, and management systems; to expand
its   facilities   and   equipment;   to   receive   products  from  third-party
manufacturers  on  a  timely basis; and to successfully hire, train, retain, and
motivate  additional  employees. The failure of the Company to manage its growth
on  an  effective  basis  could  have a material adverse effect on the Company's
business,  financial  condition,  and  operating  results.  In 1997, the Company
relocated  its  corporate  headquarters to a new 140,000 square foot facility in
Phoenix,  Arizona  and  entered  into  a  lease  for  a  new 121,000 square foot
facility  in Concord, North Carolina, for its operations based in that area. The
Company  may be required to increase staffing and other expenses as well as make
expenditures  on  capital  equipment  and manufacturing sources in order to meet
the  anticipated demand of its customers. Sales of the Company's collectible and
consumer  products  are  subject  to changing consumer tastes, and customers for
the  Company's promotional items generally do not commit to firm orders for more
than  a  short  time  in advance. The Company's profitability would be adversely
affected  if  the  Company  increases its expenditures in anticipation of future
orders  that  do  not materialize. Certain customers may increase orders for the
Company's  products  on  short notice, which would place an excessive short-term
burden on the Company's resources. See "Business -- Growth Strategy."

Rapid Market Changes

     The  markets  for  the  Company's  products are subject to rapidly changing
customer  tastes,  a high level of competition, seasonality, and a constant need
to  create  and  market  new  products.  Demand  for motorsports collectible and
consumer  products  depends  upon  the  popularity  of certain drivers and other
personalities,   themes,   cultural   and   demographic  trends,  marketing  and
advertising   expenditures,  and  general  economic  conditions.  Because  these
factors  can  change  rapidly,  customer  demand  also  can  shift  quickly. New
motorsports  collectible  and  consumer  products frequently can be successfully
marketed  for  only  a  limited  time.  The  Company  may  not always be able to
accurately  forecast  required  inventory  levels  or  to  respond to changes in
customer  tastes  and  demands  because  of  the  amount  of  time and financial
resources  that  may  be required to bring new products to market. The inability
to  respond  quickly  to  market changes could have a material adverse effect on
the   Company's  business,  financial  condition,  and  operating  results.  See
"Business -- Products and Services."

Dependence on New Products

     The  Company's  operating  results  depend  to  a significant extent on its
ability  to  continue  to  develop  and introduce new products on a timely basis
that  compete  effectively  on  the  basis  of  price  and that address customer
tastes,  preferences, and requirements. The success of new product introductions
depends  on  various factors, including proper new product selection, successful
sales  and  marketing  efforts,  timely production and delivery of new products,
and  consumer acceptance of new products. There can be no assurance that any new
products  will receive or maintain substantial market acceptance. The failure of
the  Company  to  design,  develop,  and  introduce popular products on a timely
basis  would  adversely  affect  its  future operating results. See "Business --
Products and Services."

Competition

     The  motorsports  collectible  and  consumer products markets are extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some  of  which  have  greater  market recognition and substantially
greater  financial, technical, marketing, distribution, and other resources than
the  Company  possesses. The Company's motorsports die-cast collectibles compete
with  die-cast  and  other  motorsports  collectibles  and, to a certain extent,
die-cast  replicas  of  motorsports  vehicles  that are sold through mass retail
channels. The Company's motorsports apparel and souvenirs compete with similar
                                       9
<PAGE>
products  sold  or  licensed  by  drivers, owners, sponsors, and other licensors
with  which  the Company currently does not have licenses as well as with sports
apparel  licensors  and  manufacturers  in  general. Emerging companies also may
increase  their  participation  in  these  motorsports  markets.  The  Company's
promotional   programs  must  compete  for  advertising  dollars  against  other
specialty   advertising   programs   and   media,  such  as  television,  radio,
newspapers,  magazines,  and  billboards.  The Company competes primarily on the
basis  of the current popularity of the race car drivers and others with whom it
has  licenses  and  its  ability to obtain favorable licensing arrangements with
other  popular  licensors; the appeal of its products; and the cost, design, and
delivery  schedules  of its products. There can be no assurance that the Company
will  continue  to  be able to compete successfully in the future. See "Business
- -- Competition."

Potential Regulation of Corporate Sponsorship

     Tobacco  and  alcohol companies provide a significant amount of advertising
and  promotional support of racing events, drivers, and car owners. In 1996, the
U.S.  Food  and Drug Administration (the "FDA") published final regulations that
would  substantially  restrict  tobacco industry sponsorship of sporting events,
including  motorsports,  beginning  in  1998.  In April 1997, a federal district
judge  ruled  that  the  FDA  did  not  have  the  authority to regulate tobacco
marketing.  That  ruling,  if  upheld  on  appeal,  would  have  the  effect  of
overturning  the  FDA  regulations. In addition to the FDA regulations, however,
certain  major  manufacturers  of  tobacco  products  have  reached  a  proposed
settlement  with  attorneys  general  of  a  number  of  states  that have filed
lawsuits  against  such  tobacco  product  manufacturers.  The  terms  of  those
settlements  include  potential  voluntary  restrictions  on  advertising by the
tobacco  industry.  The  final terms of some or all of those settlements will be
subject  to  approval  by  the  United  States Congress and the President of the
United  States.  The  FDA  regulations,  if  ultimately  approved, and any other
legislation,   regulations,   or   other   initiatives,  including  the  pending
settlement  negotiations,  that  limit or prohibit advertisements of tobacco and
alcohol  products  at sporting events, including racing events, could ultimately
affect  the  popularity  of  motorsports,  which  could  have a material adverse
effect  on the Company. The Company believes, however, that other major consumer
products  companies  would  quickly  replace  tobacco  and  alcohol companies as
sponsors  of  motorsports  in  the  event  that  advertisement of those products
declines.

Seasonal Fluctuations in Sales

     Because  the  auto  racing  season  is  concentrated  between the months of
February  and November, the second and third calendar quarters of each year (the
Company's  third  and  fourth  fiscal  quarters)  generally are characterized by
higher  sales  of motorsports products. Seasonal fluctuations in quarterly sales
may  require  the  Company  to take temporary measures, including changes in its
personnel  levels,  borrowing  amounts, and production and marketing activities,
and  could  result  in  unfavorable  quarterly earnings comparisons. The Company
believes,  however, that holiday sales of its products are increasing, which has
the effect of reducing seasonal fluctuations in its sales.

International Trade, Exchange, and Financing

     The  Company  obtains  its  die-cast  collectibles and other replicas under
manufacturing  arrangements with third-party manufacturers in China. The Company
believes  that  production of its die-cast products overseas enables the Company
to  obtain  these  items on a cost basis that enables the Company to market them
profitably.  The  Company's reliance on its third-party manufacturers to provide
personnel  and  facilities  in China, and the Company's maintenance of equipment
and  inventories  abroad,  expose  it  to  certain economic and political risks,
including   the   business   and   financial   condition   of   the  third-party
manufacturers,  political and economic conditions abroad, and the possibility of
expropriation,  supply  disruption, currency controls, and exchange fluctuations
as  well as changes in tax laws, tariffs, and freight rates. Protectionist trade
legislation  in  either the United States or foreign countries, such as a change
in  the  current  tariff  structures,  export  compliance  laws,  or other trade
policies,  could adversely affect the Company's ability to purchase its products
from  foreign  suppliers  or  the  price  at  which the Company can obtain those
products.

     All   of  the  Company's  purchases  from  its  foreign  manufacturers  are
denominated  in  United  States  dollars. As a result, the foreign manufacturers
bear any risks associated with exchange rate fluctuations
                                       10
<PAGE>
subsequent  to  the date the Company places its orders with those manufacturers.
Although  the  October  1997  financial  crisis  in  Asia  did not result in any
short-term  changes  in  the  prices  that  the  Company  pays  for its die-cast
products,  an  extended  period  of  financial pressure on overseas markets or a
devaluation  of  the Chinese currency that results in a financial setback to the
Company's  overseas  manufacturers could have an adverse impact on the Company's
operations. Purchases of die-cast products from the China-based   manufacturers
of  those  products  generally  require  the Company to provide an international
letter  of credit in an amount equal to the purchase order. Although the Company
currently  has  in  place  financing arrangements in an amount that it considers
adequate  for  anticipated  purchase levels, the inability to fund any letter of
credit  required  by  a  supplier  would have an adverse impact on the Company's
operations.

     Under  the  terms  of  its  license agreement with Hasbro, Hasbro's royalty
payments  to  the  Company for sales by Hasbro in foreign countries are based on
the  exchange  rates in effect on the last day of the calendar quarter for which
such  royalties  are  owed. As a result, the Company bears any risks that may be
associated  with  exchange  rate  fluctuations  between the date on which Hasbro
records  overseas  sales  of  products  subject to the license agreement and the
last  day  of  the  calendar  quarter  in  which the sales are made. The Company
currently  does  not  believe  that royalties from overseas sales of products by
Hasbro  will  represent a material percentage of the Company's total revenue. As
a  result,  the  Company  currently  does  not anticipate that it will engage in
hedging  transactions  intended  to  offset  potential  adverse  consequences of
exchange  rate fluctuations with respect to royalty payments due from Hasbro for
sales in foreign countries.

Possible Need for Additional Capital to Support Growth

     The  Company's  business operations have grown considerably in recent years
as  a  result  of  an increase in the number of licensing arrangements with race
car  drivers,  car  owners,  sponsors,  automobile  manufacturers,  and  others;
expansion  of  the  Company's  product  offerings, including additional lines of
die-cast  replicas  that  have  required substantial investments in new tooling;
and  significant  acquisitions  of  complementary  businesses.  The  Company has
financed  this  growth  through cash generated by operations, by debt and equity
financings,  and  by issuing additional shares of Common Stock for acquisitions.
Continued  rapid  growth,  whether externally through additional acquisitions or
internally  through  new  licensing arrangements or new product offerings, could
require  substantial  additional  capital  in  excess  of funds available to the
Company  through  its existing credit facility and cash generated by operations.
The  timing  and  amount of any such capital requirements cannot be predicted at
this  time.  Although  the Company has been able to obtain adequate financing on
acceptable  terms  in  the  past,  there can be no assurance that such financing
will  continue  to  be  available  on acceptable terms. If such financing is not
available  on  satisfactory  terms,  the  Company  may  be  unable to expand its
business  at  the  rate  desired  and  its  operating  results  may be adversely
affected.  Debt  financing  increases  expenses and must be repaid regardless of
operating  results.  Equity  financing  could  result  in additional dilution to
existing shareholders.

Dependence on Key Personnel

     The  Company's  development  and  operations  to  date  have  been, and its
proposed  operations  will  be,  substantially  dependent  upon  the efforts and
abilities  of  its senior management, including Fred W. Wagenhals, the Company's
Chairman  of  the  Board,  President,  and  Chief Executive Officer. The loss of
services  of one or more of its key employees, particularly Mr. Wagenhals, could
have  a material adverse effect on the Company. The Company maintains key person
insurance  on  the  life  of  Mr.  Wagenhals  in the amount of $3.0 million. The
Company does not maintain such insurance on any of its other officers.

Possible Volatility of Market Price of Common Stock and Notes

     The  market  price of the Company's Common Stock has increased dramatically
during  the  last three years. See "Price Range of Common Stock." The period was
marked   by   generally   rising  stock  prices,  extremely  favorable  industry
conditions,  and  substantially improved operating results by the Company. There
can  be  no assurance that these favorable conditions will continue. The trading
price  of  the  Company's  Common  Stock  in the future could be subject to wide
fluctuations in response to quarterly
                                       11
<PAGE>
variations   in   operating  results  of  the  Company,  actual  or  anticipated
announcements  of  new  products  by  the Company or its competitors, changes in
analysts'  estimates  of the Company's financial performance, general conditions
in  the  markets in which the Company competes, worldwide economic and financial
conditions,  and  other events or factors. The stock market also has experienced
extreme  price  and  volume  fluctuations  that  have  particularly affected the
market  prices  for  many  rapidly  expanding companies and that often have been
unrelated  to  the  operating  performance of such companies. These broad market
fluctuations  and  other  factors  may  adversely affect the market price of the
Company's  Common  Stock.  In  addition, future trading prices of the Notes will
depend  on  the  factors  described  above  as well as on other factors, such as
prevailing  interest  rates, perceptions of the Company's credit worthiness, and
the  market  for  similar securities. As a result, the market price of the Notes
may trade at a discount from their principal amount based on such factors.

Subordination

     The  Notes  are  general  unsecured  obligations,  subordinated in right of
payment  to  all  existing  and  future Senior Indebtedness of the Company. As a
result  of  such  subordination,  in the event of any insolvency, liquidation or
reorganization  of the Company or upon acceleration of the Notes due to an Event
of  Default  (as  defined  in  the Indenture), the assets of the Company will be
available  to  pay  obligations  on  the  Notes  only  after  the administrative
expenses  of  any bankruptcy proceeding and all Senior Indebtedness, if any, has
been  paid in full. As a result, there may not be sufficient assets remaining to
pay  amounts  due  on  the  Notes and any other subordinated indebtedness of the
Company  then  outstanding.  The  Indenture  does  not  prohibit  or  limit  the
incurrence  of  additional  indebtedness,  including Senior Indebtedness, by the
Company.  The  incurrence  of  such  indebtedness  could  adversely  affect  the
Company's  ability to pay its obligations under the Notes. As of March 31, 1998,
the  Company had outstanding approximately $41.0 million of Senior Indebtedness.
In  addition,  the Notes are not guaranteed by any subsidiary of the Company. As
a  result,  the  Notes  will  effectively  rank  junior  to all creditors of the
subsidiaries of the Company.

Absence of Public Market for the Notes

     The  Notes  were  issued  in  March  1998 in a private placement to a small
number  of  institutional  buyers.  The  Notes  issued  in  the  initial private
placement  have  been  designated  for  trading on the PORTAL Market. Notes sold
pursuant  to  this Prospectus will not remain eligible for trading on the PORTAL
Market.  The  Company  does  not  intend  to  list  the  Notes  on  any national
securities  exchange  or  on  The Nasdaq Stock Market. There can be no assurance
that  an  active  trading  market  for  the  Notes  will develop or, if one does
develop,  that  it will be maintained. If an active trading market for the Notes
fails  to  develop  or  be  sustained,  the trading price of such Notes could be
adversely  affected  and  holders  of  the  Notes  may  experience difficulty in
reselling  the  Notes  or may be unable to sell them at all. If a public trading
market  develops  for  the Notes, future trading prices of the Notes will depend
upon  many factors, including, among other things, prevailing interest rates and
the  market price of the shares of the Company's Common Stock. The liquidity of,
and  trading  market  for,  the  Notes also may be adversely affected by general
declines  in  the  market  for  similar securities. Such a decline may adversely
affect   such  liquidity  and  trading  markets  independent  of  the  financial
performance of, and prospects for, the Company. See "Plan of Distribution."

Limitation on Repurchase of Notes upon Repurchase Event

     Upon  the occurence of a Repurchase Event, each Holder of Notes may require
the  Company  to  repurchase  all  or  a  portion  of  such Holder's Notes. If a
Repurchase  Event  were  to  occur,  there  can be no assurance that the Company
would  have sufficient financial resources or would be able to arrange financing
to  pay  the  repurchase  price  for  all Notes tendered by Holders thereof. The
Company's  ability  to repurchase the Notes in such event may be limited by law,
the  Indenture,  and  the  terms of other agreements relating to borrowings that
constitute  Senior  Indebtedness,  as  such  indebtedness  or  agreements may be
entered  into, replaced, supplemented, or amended from time to time. The Company
may  be  required  to  refinance  Senior  Indebtedness in order to make any such
repurchase payments. If the
                                       12
<PAGE>
Company   is   prohibited  from  repurchasing  the  Notes,  such  failure  would
constitute  an  Event  of  Default  under  the Indenture, which may constitute a
further  default  under certain of the Company's existing agreements relating to
borrowings  and  the terms of other indebtedness that the Company may enter into
from  time  to  time. In such circumstances, the subordination provisions in the
Indenture  would prohibit payments to the Holders of the Notes. Furthermore, the
Company  may not have the financial ability to repurchase the Notes in the event
that  maturity  of  Senior  Indebtedness is accelerated as a result of a default
under  the  applicable  loan  or similar agreement. See "Description of Notes --
Certain Rights to Require Repurchase of Notes."

Litigation

     In  March 1998, the Company settled one lawsuit and reached an agreement to
settle  another  lawsuit.  The  Company  took a one-time charge of approximately
$950,000  in  the  second  quarter  of  fiscal 1998 with respect to one of these
settlements.  The  final  terms  of  the  pending  settlement are subject to the
execution  of  a  definitive  settlement  agreement  by  the respective parties.
During  1997,  the  Company  was  named as a defendant in a class action lawsuit
alleging  that  the  defendants  engaged  in  certain  price  fixing  and  other
anti-competitive  activities in violation of federal antitrust laws. The Company
is  actively  defending  this  lawsuit.  In  the event a decision adverse to the
Company  is rendered in this lawsuit, the resolution of such matter could have a
material  adverse  effect  on  the  Company's business, financial condition, and
operation  results.  The  Company's  financial  statements  currently reflect no
provision for this lawsuit. See "Business -- Litigation."

Year 2000 Compliance

     Many  currently  installed computer systems and software products are coded
to  accept  only  two-digit  entries  to represent years in the date code field.
Computer  systems  and  products that do not accept four-digit year entries will
need  to  be  upgraded  or  replaced to accept four-digit entries to distinguish
years  beginning  with  2000  from prior years. The Company recently commenced a
program  to  install  new  computer  software  programs  that  are  intended  to
integrate   the   Company's   management   information  systems  throughout  its
organizational  structure,  as  well as to comply with "Year 2000" requirements.
The  Company  anticipates  that  these  software  systems, which are designed to
improve  the  content, quality, and flow of information within the Company, will
be  operational  in the last quarter of calendar 1998. The Company believes that
its  new  software  systems will comply with the Year 2000 requirements, and the
Company  currently  does  not  anticipate  that  it will experience any material
disruption  to  its  operations as a result of the failure of any of its systems
to  be  Year  2000  compliant. There can be no assurance, however, that computer
systems  operated  by  third  parties, including customers, vendors, credit card
transaction  processors,  and  financial  institutions, with which the Company's
systems  interface  will  continue  to  properly  interface  with  the Company's
systems  and  will  otherwise  be  compliant  on  a  timely basis with Year 2000
requirements.  The  Company  currently is developing a plan to evaluate the Year
2000  compliance  status  of  third  parties  with  which  its  computer systems
interface.  Any failure of the Company's computer system or the systems of third
parties  to  timely  achieve  Year 2000 compliance could have a material adverse
effect on the Company's business, financial condition, and operating results.

Rights to Acquire Shares; Potential Issuance of Additional Shares

     As  of  May 15, 1998, options to acquire a total of approximately 1,071,144
shares  were  outstanding  under the Company's 1993 Stock Option Plan (the "1993
Plan").  During  the  terms  of  such options, the holders thereof will have the
opportunity  to  profit  from  an  increase in the market price of Common Stock,
with  resulting  dilution  in  the  interests  of  holders  of Common Stock. The
existence  of  such  stock options could adversely affect the terms on which the
Company  can obtain additional financing, and the holders of such options can be
expected  to  exercise  such  options  at  a  time  when  the  Company,  in  all
likelihood,  would  be  able  to obtain additional capital by offering shares of
its  Common  Stock on terms more favorable to the Company than those provided by
the exercise of such options.
                                       13
<PAGE>
Shares Eligible for Future Sale; Potential Depressive Effect on Stock Price

     Sales  of  substantial  amounts  of  Common  Stock  by  shareholders of the
Company,  or  even the potential for such sales, may have a depressive effect on
the  market  price of the Common Stock. Of the 16,194,905 shares of Common Stock
outstanding  as  of  May 15, 1998, approximately 13,786,900 shares currently are
eligible  for  resale  in  the  public  market  without  restriction  or further
registration  unless  held  by  an  "affiliate"  of the Company, as that term is
defined  under  the Securities Act. The approximately 2,408,000 remaining shares
of  Common  Stock  outstanding  are  "restricted  securities,"  as  that term is
defined  in  Rule  144  under  the  Securities  Act,  and  may  be  sold only in
compliance  with Rule 144, pursuant to registration under the Securities Act, or
pursuant  to  an exemption therefrom. The Company has registered an aggregate of
approximately   498,800  shares  of  such  "restricted  securities"  for  resale
pursuant  to an effective registration statement. Affiliates also are subject to
certain  of  the  resale  limitations  of  Rule  144  as  promulgated  under the
Securities  Act.  Generally,  under  Rule 144, each person who beneficially owns
restricted  securities with respect to which at least one year has elapsed since
the  later of the date the shares were acquired from the Company or an affiliate
of  the Company may, every three months, sell in ordinary brokerage transactions
or  to  market  makers  an  amount  of  shares equal to the greater of 1% of the
Company's  then-outstanding  Common  Stock  or the average weekly trading volume
for  the  four  weeks prior to the proposed sale of such shares. An aggregate of
approximately  1,901,000 shares held by certain officers and directors currently
are  available  for  sale under Rule 144. Sales of substantial amounts of Common
Stock  by shareholders of the Company, or even the potential for such sales, are
likely  to  have a depressive effect on the market price of the Common Stock and
could  impair  the  Company's  ability  to raise capital through the sale of its
equity  securities.  See  "Description  of  Capital Stock -- Shares Eligible for
Future Sale."

Lack of Dividends

     The  Company has never paid any cash dividends on its Common Stock and does
not  currently  anticipate that it will pay dividends in the foreseeable future.
Instead,  the  Company  intends  to  apply  its  earnings  to  the expansion and
development of its business.

Change in Control Provisions

     The   Company's   Amended  and  Restated  Articles  of  Incorporation  (the
"Restated  Articles"),  Amended and Restated Bylaws (the "Restated Bylaws"), and
Arizona  law  contain  provisions  that  may  have  the  effect  of  making more
difficult  or delaying attempts by others to obtain control of the Company, even
when  those  attempts may be in the best interests of shareholders. The Restated
Articles  also  authorize  the Board of Directors, without shareholder approval,
to  issue  one  or  more  series  of  preferred  stock, which could have voting,
liquidation,  dividend,  conversion,  or  other  rights that adversely affect or
dilute  the  voting  power  of  the holders of Common Stock. See "Description of
Capital Stock."

Cautionary Statement Regarding Forward-Looking Statements

     Certain  statements  and information contained in this Prospectus under the
headings   "Business"  and  "Risk  Factors"  concerning  future,  proposed,  and
anticipated  activities  of  the  Company,  certain  trends  with respect to the
Company's  revenue,  operating results, capital resources, and liquidity or with
respect  to  the  markets  in  which  the  Company  competes  or the motorsports
industry   in  general,  and  other  statements  contained  in  this  Prospectus
regarding  matters that are not historical facts are forward-looking statements,
as  such  term  is defined in the Securities Act. Forward-looking statements, by
their  very  nature,  include  risks and uncertainties, many of which are beyond
the   Company's   control.  Accordingly,  actual  results  may  differ,  perhaps
materially,   from  those  expressed  in  or  implied  by  such  forward-looking
statements.  Factors  that  could  cause  actual  results  to  differ materially
include those discussed elsewhere under "Risk Factors."
                                       14
<PAGE>
                                USE OF PROCEEDS

     The  Company  will  not  receive  any  of  the  proceeds  from sales of the
Securities by the Selling Securityholders.

                                DIVIDEND POLICY

     The  Company  has  never  paid  dividends  on its Common Stock and does not
anticipate  that  it  will do so in the foreseeable future. Instead, the Company
intends  to apply its earnings to the expansion and development of its business.
The  future  payment  of  dividends,  if  any, on the Common Stock is within the
discretion  of the Board of Directors and will depend on the Company's earnings,
capital   requirements,   financial   condition,  and  other  relevant  factors.
Furthermore,   the  terms  of  the  Company's  current  credit  facility  impose
limitations  on  the ability of the Company to pay dividends without the consent
of the Company's lender.

                                CAPITALIZATION

     The  following  table sets forth the  capitalization  of the  Company as of
March 31, 1998.

                                                                March 31, 1998
                                                              ------------------
                                                                (In thousands)

Long-term debt
   Notes payable and other long-term debt(1) .................      $9,331
   4 3/4% Convertible Subordinated Notes due 2005 ............     100,000
                                                                  --------
   Total long-term debt ......................................     109,331
Shareholders' equity
   Preferred stock, no par value, 5,000,000 shares authorized;
    no shares outstanding ....................................        --
   Common stock, $.01 par value, 25,000,000 shares authorized;
    16,183,239 shares issued and outstanding(2) ..............         162
   Additional paid-in capital ................................      86,990
   Retained earnings .........................................      25,716
                                                                  --------
   Total shareholders' equity ................................     112,868
                                                                  --------
Total capitalization .........................................    $222,199
                                                                  ========

- ------------
(1) The  amounts shown exclude an aggregate of $20.0 million in principal amount
    of  senior  notes  that mature in January 1999 and are classified as current
    obligations at March 31, 1998.
(2) Excludes  (i)  1,094,810  shares  of Common Stock reserved for issuance upon
    exercise  of  stock  options  outstanding  as  of  March  31, 1998, and (ii)
    648,860  shares  reserved  for  issuance  upon the exercise of stock options
    that may be granted in the future under the Company's stock option plans.
                                       15
<PAGE>
                          PRICE RANGE OF COMMON STOCK

     The  Company's  Common  Stock has been quoted on the Nasdaq National Market
under  the  symbol  "ACTN"  since April 27, 1993. The following table sets forth
the  quarterly  high  and  low sales prices of the Company's Common Stock on the
Nasdaq  National  Market  for  the  calendar  periods  indicated, as adjusted to
reflect  the  two-for-one  stock  split  effected as a stock dividend on May 28,
1996:

                                                       High          Low
                                                       ----          ---
       1995:
       First Quarter .............................   $  3.69      $  2.38
       Second Quarter ............................      4.63         3.19
       Third Quarter .............................      9.25         4.25
       Fourth Quarter ............................      9.81         6.13
       1996:
       First Quarter .............................   $ 11.63      $  6.38
       Second Quarter ............................     20.50        10.75
       Third Quarter .............................     14.75         9.75
       Fourth Quarter ............................     19.50        12.50
       1997:
       First Quarter .............................   $ 24.25      $ 16.50
       Second Quarter ............................     29.00        18.00
       Third Quarter .............................     36.13        25.38
       Fourth Quarter ............................     38.00        23.00
       1998:
       First Quarter .............................   $ 38.88      $ 30.75
       Second Quarter (through May 15, 1998) .....     37.13        28.97

     As  of  May  15,  1998,  there were 215 holders of record and approximately
5,750  beneficial  owners  of  the  Company's Common Stock. On May 15, 1998, the
last  reported  sale  price of the Company's Common Stock on the Nasdaq National
Market was $30.31 per share.
                                       16
<PAGE>
                      SELECTED CONSOLIDATED FINANCIAL DATA

     The  selected  historical financial data presented below as of and for each
of  the  five  years  ended  September  30,  1997 are derived from the Company's
consolidated  financial  statements,  which have been audited by Arthur Andersen
LLP,  independent  public accountants. The selected historical financial data as
of  and  for  each  of  the  six-month periods ended March 31, 1997 and 1998 are
derived  from  the  Company's  unaudited financial statements. In the opinion of
management,  the  historical  financial  data for the six months ended March 31,
1997  and  1998  include  all adjustments, consisting solely of normal recurring
adjustments,  necessary for a fair presentation for such periods. The historical
results  of  operations  for  the  six  months  ended  March  31,  1998  are not
necessarily  indicative  of results to be expected for the year ending September
30,  1998.  The  selected  financial  data  should  be  read in conjunction with
Management's  Discussion  and  Analysis  of  Financial  Condition and Results of
Operations  and  the  Company's  Consolidated Financial Statements and the notes
thereto incorporated by reference herein.

<TABLE>
<CAPTION>
                                                          Fiscal Year Ended September 30,
                                       --------------------------------------------------------------------
                                            1993        1994        1995         1996           1997(1)
                                            ----        ----        ----         ----           -------
                                                (In thousands, except per share amounts and ratios)
<S>                                       <C>         <C>         <C>          <C>            <C>
Statement of Operations Data:
Sales:
 Collectibles .........................   $ 11,558    $12,802     $ 23,443     $ 40,904       $  63,846
 Apparel and souvenirs ................         --        143        1,190        1,961          60,430
 Promotional ..........................         --         --           --        1,351           5,085
 Other(2) .............................      3,550      3,924        1,498           --           1,019
                                          --------    -------     --------     --------       ---------
  Net sales ...........................     15,108     16,869       26,131       44,216         130,380
Cost of sales .........................      9,730     10,488       15,882       25,296          80,995
                                          --------    -------     --------     --------       ---------
Gross profit ..........................      5,378      6,381       10,249       18,920          49,385
Selling, general and administrative
 expenses .............................      6,552      5,808        6,115        9,262          24,564
Settlement costs ......................         --         --           --           --           5,400(3)
Amortization of goodwill and
 other intangibles ....................         --         --            4            4           1,286
                                          --------    -------     --------     --------       ---------
  Total operating expenses ............      6,552      5,808        6,119        9,266          31,250
Income (loss) from operations .........     (1,174)       573        4,130        9,654          18,135(3)
Interest income (expense)
 and other, net .......................        (66)      (164)          24          216          (1,225)
                                          --------    -------     --------     --------       ---------
Income (loss) before provision for
 (benefit from) income taxes ..........     (1,240)       409        4,154        9,870          16,910(3)
Provision for (benefit from)
 income taxes .........................        (69)      (224)       1,384        3,917           6,764
                                          --------    -------     --------     --------       ---------
Net income (loss) .....................   $ (1,171)   $   633     $  2,770     $  5,953       $  10,146(3)
                                          ========    =======     ========     ========       =========
Net income (loss) per common
 share, assuming dilution(4) ..........   $  (0.21)   $  0.08     $   0.26     $   0.46       $    0.69(3)
                                          ========    =======     ========     ========       =========
Weighted average number of
 common shares,
 assuming dilution(4) .................      5,662      9,566       10,899       13,028          14,624
Other Financial Data:
EBITDA(5) .............................   $   (726)   $ 1,248     $  5,036     $ 11,346       $  22,612
Ratio of earnings to fixed charges(6)          N/A        2.2x        14.8x        44.7x            7.8x

Consolidated Balance Sheet Data
 (at end of period):
Cash and cash equivalents .............   $  1,719    $ 1,134     $  6,760     $  4,983       $  29,318
Working capital .......................      3,186      5,699       11,922       18,093          56,975
Total assets ..........................      8,565     11,656       23,351       31,649         141,325
Total long term debt ..................        452        266          288          365          22,586
Shareholders' equity ..................      5,744      6,909       18,890       26,996         103,169

<CAPTION>
                                              Six Months Ended
                                                 March 31,
                                       ----------------------------
                                           1997         1998(1)
                                           ----         -------
Statement of Operations Data:
<S>                                      <C>          <C>
Sales:
 Collectibles .........................  $ 23,522     $  46,217
 Apparel and souvenirs ................    18,334        45,625
 Promotional ..........................     1,355         2,977
 Other(2) .............................       267         1,254
                                         --------     ---------
  Net sales ...........................    43,478        96,073
Cost of sales .........................    26,302        60,855
                                         --------     ---------
Gross profit ..........................    17,176        35,218
Selling, general and administrative
 expenses .............................     9,256        18,735
Settlement costs ......................        --           950(3)
Amortization of goodwill and
 other intangibles ....................       495         1,690
                                         --------     ---------
  Total operating expenses ............     9,751        21,375
Income (loss) from operations .........     7,425        13,843(3)
Interest income (expense)
 and other, net .......................      (750)       (1,024)
                                         --------     ---------
Income (loss) before provision for
 (benefit from) income taxes ..........     6,675        12,819(3)
Provision for (benefit from)
 income taxes .........................     2,670         5,128
                                         --------     ---------
Net income (loss) .....................  $  4,005     $   7,691(3)
                                         ========     =========
Net income (loss) per common
 share, assuming dilution(4) ..........  $   0.29     $    0.46(3)
                                         ========     =========
Weighted average number of
 common shares,
 assuming dilution(4) .................    13,786        16,591
Other Financial Data:
EBITDA(5) .............................     9,341        18,207
Ratio of earnings to fixed charges(6)         7.6x          7.8x

Consolidated Balance Sheet Data
 (at end of period):
Cash and cash equivalents .............  $ 29,318     $  97,405
Working capital .......................    56,975       110,058
Total assets ..........................   141,325       276,473
Total long term debt ..................    22,586       109,331
Shareholders' equity ..................   103,169       112,868
</TABLE>
                                       17
<PAGE>
- ------------
(1) Fiscal  1997  results  include  the  results  of operations of Sports Image,
    Motorsports  Traditions,  RYP,  Image  Works,  and  Simpson, beginning as of
    their  respective  dates  of  acquisition.  Results for the six months ended
    March  31,  1998  include  the  operating  results  obtained  from the Rusty
    Wallace  Acquisition  and  the  Revell  Acquisition,  beginning  as of their
    respective dates of acquisition.
(2) Includes  the  revenue  of  the  Company's  M-CarTM  operations  through the
    discontinuation  of  those  operations  in September 1994 and the revenue of
    the  Company's  mini vehicle operations through the discontinuation of those
    operations  in  March  1995.  Includes royalty and license fees beginning in
    fiscal 1997.
(3) The  Company  recognized  a one-time charge of approximately $5.4 million in
    fiscal  1997  for  costs  and  legal  and  other  expenses  related  to  the
    settlement  of  a lawsuit. Excluding the one-time charge, fiscal 1997 income
    from  operations,  income before provision for income taxes, net income, and
    net   income   per   common   share,  assuming  dilution,  would  have  been
    approximately  $23,535,  $22,310,  $13,386, and $0.92, respectively. Amounts
    for  the  six  months  ended  March  31,  1998  include a one-time charge of
    approximately  $950,000  for  costs  and legal and other expenses related to
    the  settlement  of  a  lawsuit.  Excluding the one-time charge, income from
    operations,  income  before  provision for income taxes, net income, and net
    income  per  common share, assuming dilution, for the six months ended March
    31,  1998  would  have  been  approximately  $14,793,  $13,769,  $8,261, and
    $0.50, respectively.
(4) Restated  to  reflect  the  adoption  of  Statement  of Financial Accounting
    Standards No. 128, "Earnings per Share."
(5) EBITDA  represents income before interest, extraordinary items, depreciation
    and  amortization  expense,  and  federal  and  state  income  taxes. EBITDA
    generally  is  considered  to  provide  information  regarding  a  company's
    ability  to  service  and/or  incur debt. EBITDA should not be considered in
    isolation  or  as  a  substitute for net income, cash flows from operations,
    or  other  consolidated income or cash flow data prepared in accordance with
    generally  accepted  accounting  principles  as  a  measure  of  a company's
    profitability or liquidity.
(6) For  purposes  of  calculating  the  ratio  of  earnings  to  fixed charges,
    earnings  consist  of  income  before  provision for income taxes plus fixed
    charges.   Fixed   charges   consist  of  interest  expense  (including  the
    amortization  of  debt  issuance costs) plus that portion of rental payments
    on  operating  leases deemed representative of the interest factor. Earnings
    were inadequate to cover fixed charges in fiscal 1993 ($1,240).
                                       18
<PAGE>
          UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION

Introduction

     The   following  unaudited  pro  forma  condensed  combined  statements  of
operations  of  the Company for the fiscal year ended September 30, 1997 and the
six  months  ended  March  31,  1998  give  effect to the acquisitions of Sports
Image,  Motorsport  Traditions,  RYP, Image Works, and Simpson (the "Fiscal 1997
Acquisitions"),  and  the Rusty Wallace Acquisition, the Revell Acquisition, and
the  acquisition  of  Brookfield (the "Fiscal 1998 Acquisitions"), assuming that
those  acquisitions  were  completed on October 1, 1996. The unaudited pro forma
condensed  combined  statements of operations presented herein do not purport to
represent  what  the  Company's actual results of operations would have been had
those  acquisitions occurred on that date or to project the Company's results of
operations for any future period.

         Unaudited Pro Forma Condensed Combined Statement of Operations
                  for the Fiscal Year Ended September 30, 1997
                    (In thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                                     Acquired      Pro Forma           Pro Forma
                                                     The Company   Companies(1)   Adjustments          Combined
                                                     -----------   ------------   -----------          --------
<S>                                                   <C>             <C>         <C>                  <C>
Net sales .........................................   $130,380        $62,752     $    (9,550)(2)      $ 183,582
Cost of sales .....................................     80,995         42,800          (8,855)(2)(3)     114,940
                                                      --------        -------     -----------          ---------
   Gross profit ...................................     49,385         19,952            (695)            68,642
Selling, general, and administrative expense ......     25,850         17,344           1,483(3)          44,677
Settlement costs ..................................      5,400              0               0              5,400
                                                      --------        -------     -----------          ---------
Income from operations ............................     18,135          2,608          (2,178)            18,565
Interest income (expense) and other, net ..........     (1,225)            79          (1,166)(4)         (2,312)
                                                      --------        -------     -----------          ---------
Income before provision for income taxes ..........     16,910          2,687          (3,344)            16,253
Provision for income taxes ........................      6,764              0            (263)(5)          6,501
                                                      --------        -------     -----------          ---------
   Net income .....................................   $ 10,146        $ 2,687     $    (3,081)         $   9,752
                                                      ========        =======     ===========          =========
Net income per common share, assuming dilution ....   $   0.69                                         $    0.66(6)
                                                      ========                                         =========
Weighted average number of common shares,
 assuming dilution ................................     14,624                                            14,805(6)
</TABLE>

- ------------
(1) Reflects   (a)  the  historical  operations  of  each  of  the  Fiscal  1997
    Acquisitions   from   October  1,  1996  through  the  respective  dates  of
    acquisition,   and   (b)  the  historical  operations  of  the  Fiscal  1998
    Acquisitions from October 1, 1996 through September 30, 1997.
(2) Reflects the elimination of intercompany sales.
(3) Reflects  (a)  the amortization of goodwill and other intangibles associated
    with  each  of  the Fiscal 1997 Acquisitions through the respective dates of
    acquisition,  and  (b)  the  amortization  of goodwill and other intangibles
    associated  with  the  Fiscal  1998  Acquisitions. Does not reflect any cost
    savings  associated  with  the  reduction  of overhead or the elimination of
    duplicative functions or consolidation of facilities.
(4) Reflects  additional  interest  expense associated with the financing of the
    Fiscal 1997 Acquisitions and the Fiscal 1998 Acquisitions.
(5) Reflects  the income tax provision based on applying the pro forma estimated
    effective income tax rate of the combined companies.
(6) Reflects  the issuance of 791,939 shares of Common Stock as a portion of the
    consideration  paid  to  the sellers (including the maximum number of shares
    issuable to the seller of Brookfield on or before December 31, 1998).
                                       19
<PAGE>
        Unaudited Pro Forma Condensed Combined Statement of Operations
                    for the Six Months Ended March 31, 1998
                    (In thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                                     Acquired         Pro Forma            Pro Forma
                                                     The Company   Companies(1)      Adjustments           Combined
                                                     -----------   ------------      -----------           --------
<S>                                                   <C>            <C>           <C>                    <C>
Net sales .........................................   $ 96,073       $10,439       $    (3,200)(2)        $ 103,312
Cost of sales .....................................     60,855         5,988            (3,019)(2)(3)        63,824
                                                      --------       -------       -----------            ---------
   Gross profit ...................................     35,218         4,451              (181)              39,488
Selling, general, and administrative expense ......     20,425         2,614               205(3)            23,244
Settlement costs ..................................        950             0                 0                  950
                                                      --------       -------       -----------            ---------
Income from operations ............................     13,843         1,837              (386)              15,294
Interest income (expense) and other, net ..........     (1,024)          (90)             (215)(4)           (1,329)
                                                      --------       -------       -----------            ---------
Income before provision for income taxes ..........     12,819         1,747              (601)              13,965
Provision for income taxes ........................      5,128             0               463(5)             5,591
                                                      --------       -------       -----------            ---------
   Net income .....................................   $  7,691       $ 1,747       $    (1,064)           $   8,374
                                                      ========       =======       ===========            =========
Net income per common share, assuming dilution ....   $   0.46                                            $    0.50(6)
                                                      ========                                            =========
Weighted average number of common shares,
 assuming dilution ................................     16,591                                               16,618(6)
</TABLE>

- ------------
(1) Reflects  the  historical operations of each of the Fiscal 1998 Acquisitions
    from October 1, 1997 through the respective acquisition dates.
(2) Reflects the elimination of intercompany sales.
(3) Reflects  the amortization of goodwill and other intangibles associated with
    each  of  the  Fiscal  1998  Acquisitions through the respective acquisition
    dates.  Does  not  reflect any cost savings associated with the reduction of
    overhead  or  the  elimination  of duplicative functions or consolidation of
    facilities.
(4) Reflects  additional  interest  expense associated with the financing of the
    Fiscal 1998 Acquisitions through the respective acquisition dates.
(5) Reflects  the income tax provision based on applying the pro forma estimated
    effective income tax rate of the combined companies.
(6) Reflects  the  assumed  issuance of the maximum number of shares issuable to
    the seller of Brookfield on or before December 31, 1998.
                                       20
<PAGE>
                                   BUSINESS

     The  Company  is  the leader in the design and sale of licensed motorsports
collectible  and  consumer products in the United States. The Company's products
include  die-cast  scaled  replicas  of motorsports vehicles, apparel (including
t-shirts,  hats,  and  jackets), and souvenirs. The Company markets its products
pursuant  to  license  arrangements  with  popular  race  car drivers (including
exclusive  license  arrangements  with  seven-time  Winston  Cup  champion  Dale
Earnhardt,  1995  and  1997  Winston  Cup champion Jeff Gordon, 1989 Winston Cup
champion  Rusty Wallace, and seven-time NHRA Funny Car champion John Force), car
owners,  car  sponsors,  automobile  manufacturers,  and  NASCAR.  The Company's
motorsports  collectibles  and  most  of the Company's apparel and souvenirs are
manufactured  by  third  parties,  generally  utilizing  the  Company's designs,
tools,  and  dies.  The  Company  screen  prints and embroiders a portion of the
licensed motorsports apparel that it sells.

     The   Company   markets  its  products  to  approximately  5,000  specialty
retailers  either  directly  or  through  its  wholesale distributor network; to
motorsports  enthusiasts  directly through its Collectors' Club, which currently
has  approximately  123,000  members;  and  through  mobile  trackside  souvenir
stores,  promotional programs for corporate sponsors, and fan clubs. The Company
also  distributes certain of its products to mass retailers through its in-house
sales  force  and wholesale distributors. In addition, the Company has a license
agreement  with  Hasbro,  a  multi-billion  dollar  toy  and  game manufacturer,
covering  the  exclusive  sale  by  Hasbro  of a new line of motorsports-related
products in the mass-merchandise market.

Industry Overview

     Motorsports  racing  in  the  United  States  consists  of several distinct
segments,  each  with its own organizing bodies and events. The largest segment,
in  terms  of  attendance  and  media  exposure,  is  stock car racing, which is
dominated  by  NASCAR.  The  other principal segments are drag racing, with NHRA
the  most important organizing body, and Indy car racing, controlled by the Indy
Racing League and Championship Auto Racing Teams.

     According   to  USA  Today,  motorsports  racing  is  the  fastest  growing
spectator  sport  in  the  United  States.  In  1997, approximately 16.9 million
people  attended  motorsports'  premier  events,  an  increase  of  more than 9%
compared  with  1996  attendance. Approximately 6.1 million fans attended the 32
races  in the NASCAR Winston Cup series in 1997, representing attendance of more
than  190,000  per  event,  approximately  2.5  times  the average attendance of
75,643   per  Winston  Cup  event  in  1985.  NHRA  attendance  also  has  grown
significantly  in  recent years, reaching total attendance of almost 2.2 million
in   1997.   Motorsports  events  also  have  achieved  significant  success  on
television,  with  coverage  of  NASCAR and NHRA races provided by broadcast and
cable  television networks, such as ABC, CBS, ESPN, TBS, and TNN, in addition to
regional  sports networks. Several leading cable companies have joined forces to
launch  Speedvision,  a  motorsports  cable  network.  USA Today reports that TV
ratings  are  growing  even  faster  than attendance. According to Nielson Media
Research  reports,  more  than 115 million people tuned in to NASCAR's televised
events  in  1997.  The  Company  believes  that  the  recent construction of new
superspeedways  in  Los Angeles, California; Dallas/Ft. Worth, Texas; Las Vegas,
Nevada;   and  other  major  cities  will  stimulate  continued  growth  in  the
motorsports  industry  through  increased exposure to new racing enthusiasts and
markets.

     The  growing  popularity  of  motorsports  has been recognized by corporate
America.  According to NASCAR, more than 70 of the Fortune 500 companies utilize
motorsports   sponsorship  or  other  activities  as  part  of  their  marketing
strategies.  Published  reports  indicate  that corporate sponsors will spend an
estimated  $1.1  billion  on motorsports marketing programs in 1998, with NASCAR
teams and venues attracting an estimated $476 million.

Growth Strategy

     The  Company  pursues  a  strategy  designed  to  continue  its  leadership
position  in  the  motorsports collectible and consumer products industry and to
provide  top  race  car  drivers  and  other  licensors  with  a  broad range of
revenue-producing  opportunities  throughout  their careers. Key aspects of this
strategy  include  (i) continuing to enhance its existing products and introduce
new products that appeal to racing
                                       21
<PAGE>
enthusiasts,  (ii) expanding and strengthening its licensing arrangements, (iii)
pursuing  strategic  acquisitions  and  alliances,  (iv)  expanding existing and
identifying  new  distribution channels, and (v) developing promotional programs
for corporate sponsors.

Enhancing Existing and Introducing New Products

     The  Company  continually  seeks  to  enhance  its existing products and to
introduce  new  products  that  appeal  to  auto  racing  enthusiasts, including
products  for sale exclusively through its Collectors' Club. During the last two
years,  the  Company  has expanded its lines of die-cast collectibles to include
NHRA  drag  racing  and  NASCAR's "Craftsman Truck" racing series. During fiscal
1997,  the  Company developed and introduced the higher priced "Elite" series of
die-cast  collectibles,  which  feature  detailed  equipment  such as spark plug
wires,  braided  hoses, and realistic suspension systems. The Revell Acquisition
provides  the Company with additional lines of high-quality die-cast motorsports
collectibles  that  the  Company intends to market under various well-recognized
"Revell"  trademarks  at  price  points  that  are  different  from those of the
Company's  existing  die-cast  product  lines. The Company also has expanded its
consumer  product  offerings  to include licensed motorsports apparel, souvenir,
and  other  consumer  products.  In addition, the Company has entered the retail
mass-merchandise  market  through  a  license agreement with Hasbro, under which
Hasbro  manufactures  and  markets,  with  the  Company's  assistance, a line of
motorsports  products  that do not compete with the Company's core products. The
Company  also  may  expand  its  product  offerings  by introducing new lines of
collectibles  and  other products designed to appeal to enthusiasts of different
types of motorsports circuits.

     The  Company  believes  that  its ongoing investment in tooling enables the
Company  to  produce  die-cast  products of higher quality and detail than those
produced  by  its  competitors. The Company has invested more than $20.6 million
in  its  proprietary  tooling, which contributes significantly to the quality of
the  Company's  products  and  is critical to imparting the high level of detail
and  quality  that  collectors demand. The Company intends to continue investing
in  its  proprietary  tooling  in  order  to upgrade and expand existing product
lines  and  to  add  new products. The Company strives to enhance the demand for
and  to  increase  the  value  of  its  collectible products by offering limited
numbers of each item.

Expanding and Strengthening Licensing Arrangements

     The  Company  focuses on expanding and strengthening its relationships with
existing  licensors  as  well  as  entering  into  licensing  arrangements  with
additional  motorsports  personalities in order to further solidify its position
as  the  leader  in  the  motorsports marketplace. The Company believes that its
licensing  arrangements  with  top  race  car drivers (including Dale Earnhardt,
Jeff  Gordon,  Rusty  Wallace,  Dale  Jarrett,  and  John  Force),  car  owners,
manufacturers,  and  corporate  sponsors  provide the Company with a competitive
advantage.  In  connection with the Revell Acquisition, the Company entered into
a  10-year  license  agreement  under  which  it has the right to market certain
die-cast products under the well-recognized  "Revell" trademark. These licensing
arrangements  enable  the  Company  to  manufacture  and  distribute distinctive
collectibles   and   other   products  to  the  growing  market  of  motorsports
enthusiasts.

Pursuing Strategic Acquisitions or Alliances

     The  Company  seeks to acquire existing businesses and enter into strategic
alliances  that it believes will enable the Company to introduce new products or
expand  its  product lines, to leverage or expand its licensing arrangements, or
to  improve  its  distribution  channels.  In  evaluating a proposed acquisition
candidate,  the  Company considers a number of factors, including the quality of
its  management, its historical operating results and future earnings potential,
the  size  and  anticipated  growth  of  the  market  it serves and its relative
position  in  that  market, and competitive factors. Following each acquisition,
the  Company  takes  steps to enhance the operating efficiencies of the acquired
business.  During  fiscal  1997,  the  Company acquired Sports Image, Motorsport
Traditions,  RYP, Image Works, and Simpson. In addition, during fiscal 1997, the
Company  entered  into  strategic  alliances with Hasbro, NASCAR, and several of
the  most  popular Winston Cup racing teams. In the first two quarters of fiscal
1998,  the  Company  (i) acquired the assets related to the motorsports die-cast
collectible  product  lines of Revell and entered into a strategic alliance with
Revell  involving  extensive  product  licensing  and distribution arrangements;
(ii)
                                       22
<PAGE>
entered  into  an  exclusive  license  arrangement with Richard Childress Racing
Enterprises,  Inc.  that gives the Company rights with respect to several of the
most  popular  racing teams; (iii) completed the Rusty Wallace Acquisition; (iv)
acquired  Brookfield;  and  (v)  made  a  $1.0  million equity investment in LBE
Technologies,  Inc.  ("LBET")  and  entered  into a strategic alliance with LBET
that  provides the Company with exclusive merchandising rights at each of LBET's
"NASCAR Silicon Motor Speedway" centers.

Expanding Existing and Identifying New Distribution Channels

     The  Company plans to continue to expand its existing distribution channels
and  to  identify  new distribution channels. Prior to the Company's fiscal 1997
acquisitions,  the  Company  distributed its products primarily to approximately
5,000  specialty  retailers  through  its  wholesale  distribution  network  and
directly  to  motorsports  enthusiasts through its Collectors' Club. The Company
intends  to  continue  to develop new programs designed to enhance sales through
the  Collectors'  Club  and  its wholesale distribution network. The fiscal 1997
acquisitions  of  Sports  Image  and  Motorsport  Traditions,  which distributed
products  directly  to  many  of  those  5,000  specialty  retailers,  also  add
complementary  distribution  channels,  such as mobile trackside souvenir stores
and  fan clubs, and provide the Company with the opportunity to cross-market its
die-cast,  apparel,  and  souvenir  products  through  all  of  its distribution
channels.  As a result of the Revell Acquisition, the Company markets certain of
the  Company's  die-cast  collectibles  to hobby shops where Revell's model kits
currently  are  sold.  The  acquisition of Image Works provided the Company with
immediate  access  to  mass  merchandising channels for its licensed motorsports
apparel  and  other  products through large retailers, such as Wal-Mart, K-Mart,
and  Target,  as well as Image Works' catalog merchandising programs targeted at
corporate  motorsports  sponsors. In addition, the license agreement with Hasbro
has provided the Company with a source of licensing revenue from the       mass-
merchandise  market  without  committing  substantial resources to manufacturing
and  marketing  activities.  The  Company  believes  that  targeting products to
specific   market   niches   identified  by  its  database  management  systems,
distributing  its  products through the distribution channels of major corporate
sponsors  of  motorsports,  distributing  its products in international markets,
and  developing  on-line  ordering  capabilities  on  its  Internet  website may
represent increasingly important new distribution channels in the future.

Developing Corporate Promotional Programs

     The  Company  provides  complete  marketing  services  to  create corporate
promotional   programs   for  large  corporate  sponsors.  Promotional  programs
typically  involve  special  productions  of  the  Company's  licensed  die-cast
replicas,  apparel,  souvenirs, or other consumer products as a low-cost or free
award  to  increase  brand  awareness  and  name  recognition  of  the corporate
sponsor.  For  example,  in  fiscal  1997  the  Company  completed a promotional
program   that   appeared   on   boxes  of  Wheaties-  cereal  and  offered  two
special-edition  Dale  Earnhardt  Wheaties-  die-cast replicas, a t-shirt, and a
hat.  The  Company  also recently completed promotional programs for "NAPA" auto
parts  and  "Jurassic  Park  --  The  Ride."  In conjunction with Miller Brewing
Company  and other corporate sponsors, the Company has developed and implemented
a  promotional  program  in  which  Rusty  Wallace  and  John  Force  will drive
specially  painted  "Elvis  Presley" cars at selected races in 1998. The Company
and  the corporate sponsors will market a broad variety of die-cast vehicles and
other  collectibles,  apparel,  and  souvenirs based on the "Elvis" program. The
Company  plans  to  pursue  additional  promotional programs and currently is in
discussions to develop programs with major corporate sponsors.

Products and Services

Die-Cast Scaled Replica Vehicles

     The  Company  designs  and  markets  scaled replicas of motorsports-related
vehicles   that   are   constructed  using  die-cast  bodies  and  chassis  with
free-spinning  wheels  and  tires.  The  Company  markets  its  die-cast  racing
collectibles  pursuant  to  approximately  300  active  licenses  with  race car
drivers,  owners,  and sponsors as well as under license agreements with NASCAR,
Ford  Motor  Company, and several divisions of General Motors Corp. The die-cast
collectibles  offered  by  the  Company  relate  to stock car, NHRA drag racing,
"Super  Truck"  racing,  USAC  racing, and "World of Outlaws" sprint car racing.
The  Company's  die-cast collectibles consist of (i) 1:64th, 1:43rd, 1:24th, and
1:18th  scale  replicas of actual racing vehicles, which are approximately three
inches,  five  inches,  eight inches, and eleven inches long, respectively; (ii)
1:96th  and  1:64th  scale racing vehicle transporters; (iii) a 1:16th scale pit
wagon; and (iv) 1:24th
                                       23
<PAGE>
scale  dually  trucks  with  trailers. The Company's die-cast replicas typically
range  in price at retail from approximately $9.00 to $75.00 per item, depending
on  size,  type  of  vehicle,  and level of detail. A 1:24th scale replica of an
actual  racing  vehicle  typically  retails  for  $35.00. The Company offers its
die-cast  collectibles  primarily  through  its wholesale distributor network to
specialty  retailers,  through  its  Collectors'  Club, through mobile trackside
stores,  and  through corporate promotional programs. See "Business -- Sales and
Distribution."

     Historically,  the  Company  designed  and  marketed  die-cast collectibles
featuring  drivers  and  vehicles  from  the  NASCAR  Winston Cup series. During
fiscal  1995, the Company began the development of several new lines of die-cast
collectibles  featuring replicas of vehicles from other popular motorsports. The
Company  successfully introduced its line of Winston NHRA Top Fuel Dragsters and
a  line  of die-cast collectible replicas from the popular new NASCAR "Craftsman
Truck"  series  in  fiscal  1995  and  introduced its line of Top Fuel Funny Car
replicas  in fiscal 1996. In addition, during the second half of fiscal 1997 the
Company  introduced  the  "Elite"  series  of die-cast replicas of NASCAR racing
vehicles,  which  feature  highly  detailed  equipment such as spark plug wires,
braided  hoses,  and  realistic  suspension systems. The Company sells the Elite
series   of   collectibles   exclusively   through   the  Collectors'  Club  for
approximately $75.00 per replica vehicle.

     The  Company  enhances  the  collectible  value  and appeal of its products
through   various  measures.  These  measures  include  (i)  designing  die-cast
collectibles  that  include  features  that  are  not  offered  by the Company's
competitors;  (ii)  limiting  the  quantities  of each item that it produces and
sells;   (iii)   specifying  on  the  packaging  material  of  certain  die-cast
collectibles  the  quantity of that limited-edition item actually produced; (iv)
offering  certain items only through its Collectors' Club; and (v) designing and
developing  new  packaging  concepts  to improve the display of each collectible
item.

Motorsports Consumer Products

     The  Company  markets  various licensed motorsports apparel, souvenirs, and
other  consumer  products,  including t-shirts, jackets, hats, miniature replica
helmets,  coffee  mugs,  pins,  and key chains. Each of the motorsports consumer
products  generally  features  the  name,  likeness, and car number of a popular
race  car  driver.  The  Company  intends  to  acquire  licenses with additional
drivers  and  to  develop  new  motorsports  consumer  products, including items
bearing  the  "NASCAR"  name  and  logo in connection with the Company's license
agreement  with NASCAR. The Company's licensed motorsports apparel items utilize
unique  and creative designs that are printed or applied to high-quality shirts,
hats,   jackets,   and  other  products.  The  Company  designs  and  sells  its
motorsports  apparel products in sizes ranging from infant to youth to men's and
women's  adult  sizes.  The  Company  designs  its motorsports consumer products
primarily  for high-volume distribution through retail outlets, mobile trackside
stores,  and  promotional  programs  with corporate sponsors of racing teams and
racing events. See "Business -- Sales and Distribution."

Mass-Merchandise License

     The  Company  licenses  Hasbro  to  produce  a  line of motorsports-related
products  specifically  designed  for the mass-merchandise market. See "Business
- --  Licenses."  Under  this license, Hasbro currently markets a line of die-cast
replicas  of  racing  vehicles,  which  was jointly developed by the Company and
Hasbro,  under  the  "Winner's  Circle"  brand  name.  The  mass-market die-cast
products  manufactured  and  marketed by Hasbro are completely distinct from the
Company's  current  products  and  do  not  compete  directly with the Company's
limited-edition  motorsports die-cast collectible products. Under the agreement,
Hasbro   may  market  other  licensed  motorsports  products,  including  radio-
controlled   cars,   slot  car  sets,  games  (such  as  electronic  and  CD-ROM
interactive  games), plush toys, figurines, play sets, walkie talkies, and other
items  similar  to  products  that  Hasbro currently markets under the "Kenner,"
"Tonka," and "Milton Bradley" brand names.

     The  Company  believes  that  the  license agreement with Hasbro allows the
Company  to  capitalize  on  opportunities  in  the mass-merchandise market. The
agreement  enables  the  Company  to  remain  focused  on  its  core business of
designing   and   marketing  motorsports  collectibles,  apparel,  and  souvenir
products   while   enabling   the   Company  to  benefit  from  Hasbro's  retail
mass-merchandise marketing expertise and
                                       24
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resources.  The  agreement  also  provides  a  means  of expanding the Company's
product  offerings without committing substantial resources to manufacturing and
marketing   activities   or   subjecting   it  to  the  risks  inherent  in  the
mass-merchandise market.

Corporate Promotional Programs

     The  Company  provides  comprehensive marketing services designed to create
corporate  promotional  programs  for large corporate sponsors that advertise in
motorsports.  Many  corporations sponsor racing vehicles or events and advertise
at  motorsports  events  and  in  motorsports-related media in order to increase
awareness  of  their  brands  among  consumers  and  to  encourage  consumers to
purchase  their products. The Company provides design services, graphic artists,
and  the  capacity  to  deliver  a  wide  array of promotional products, such as
die-cast  replicas,  t-shirts,  and  hats.  The  corporate  sponsors  use  these
products  either  as  free  or  low-cost  awards  with the purchase of their own
products  or  in  sweepstakes  or  other  promotions.  The Company also provides
in-house  marketing  and  distribution  support  for  its  promotional programs,
including  in-bound order processing, order fulfillment, sweepstakes processing,
and  redemption  programs.  Die-cast  replica vehicles sold as promotional items
are  not  sold  through  the Company's wholesale distribution network or through
its Collectors' Club.

Action Sports Management

     The  Company  represents  a number of top race car drivers in a broad range
of  licensing  and  other  revenue-producing  opportunities,  including  product
licenses,   corporate   sponsorships,   endorsement   contracts,   and  speaking
engagements.  The  Company  provides  a  number  of  services designed to enable
drivers  to  maximize  revenue opportunities throughout their careers. Since the
commencement  of  its sports management business in fiscal 1996, the Company has
entered  into  exclusive  agreements  to represent seven-time Winston NHRA Funny
Car  champion  John  Force  and  other  popular  drag  racing drivers, including
Darrell  Alderman, Mike Dunn, Scott Geoffrion, and Darrell Gwynn. As a result of
the  Company's  ability  to represent drivers effectively in obtaining favorable
licensing  arrangements  and  other  revenue opportunities, the Company believes
that it is well-positioned to attract and retain top race car drivers.

Sales and Distribution

     The  Company  markets  its  die-cast  collectibles  to  approximately 5,000
specialty  retailers  through  its  wholesale  distributor  network, through its
Collectors'  Club,  through  mobile  trackside  stores,  and  through  corporate
promotional  programs.  The  Company  markets  its motorsports consumer products
primarily  through  direct  trackside  sales  to  race fans; through an in-house
sales  force  and  independent  representatives to approximately 5,000 specialty
retailers  and  to  major  discount  and  department  stores,  retail automotive
product  outlets,  and convenience stores; and through promotional programs with
corporate sponsors.

Wholesale Distribution

     Die-Cast  Collectibles. The  Company markets its die-cast collectibles on a
wholesale  basis  through  approximately 30 distributors operating in the United
States.  The  distributors  solicit  orders  for the Company's die-cast products
from  approximately  5,000 specialty retailers throughout the United States. The
retailers  include  stores  specializing in motorsports collectibles and apparel
and  stores  specializing  in other sports collectible items. As a result of the
Revell  Acquisition,  the  Company  markets  certain  of  the Company's die-cast
collectibles  to  hobby  shops  where  Revell's  model  kits currently are sold.
Employees  of  the  Company  attend  trade  shows  in  an  effort to attract new
distributors  and  retailers to its network. The Company advertises its die-cast
collectibles   in   newspapers   and  magazines  covering  motorsports  and  the
collectibles  markets.  These  advertisements encourage consumers to contact the
nearest  retailers  to purchase the Company's die-cast collectibles. The Company
also  takes  measures  to  increase  consumer  awareness of its products through
radio  and  television  advertising,  including promotion of its collectibles on
"home  shopping"  television  programs and advertising during popular television
programs of interest to motorsports enthusiasts.

     Consumer  Products. The  Company's  in-house  sales  force  and independent
representatives  market  certain  motorsports  consumer  products on a wholesale
basis  to  major  discount  and department stores, such as Wal-Mart, K-Mart, and
Target, to automotive retail stores, and to convenience stores. The
                                       25
<PAGE>
Company  also  utilizes  its  distributor  network  as well as an in-house sales
force  and  independent  representatives  to  market  its  motorsports  apparel,
souvenirs,  and  other  consumer  products  on  a  wholesale  basis  to the same
specialty retailers that sell its die-cast collectibles.

Collectors' Club

     The  Company  markets  certain  of  its  die-cast  collectibles exclusively
through  its  Collectors'  Club. Members of the Company's Collectors' Club pay a
lifetime  membership  fee  that  entitles them to receive membership premiums, a
quarterly  magazine,  catalogs,  and  other special sales materials highlighting
the  Company's  collectibles  and  other products. Membership in the Collectors'
Club   increased   from  approximately  22,000  members  in  September  1994  to
approximate  123,000  members  as  of  March  31,  1998.  The Company strives to
increase  collector  interest in its products and to enhance its products' value
as   collectibles   by  (i)  offering  certain  items  exclusively  through  its
Collectors'  Club;  (ii)  producing  a  limited  number of each collectible; and
(iii)  limiting  the  number of a particular item that each member may purchase.
Following  the  acquisitions  of  Sports  Image  and  Motorsport Traditions, the
Company  developed a line of licensed motorsports apparel and souvenirs to offer
exclusively   through   its   Collectors'   Club.  The  Company  advertises  its
Collectors'  Club  in publications that focus on motorsports or the collectibles
industry and through limited radio and television advertisements.

     The  Company employs customer service representatives and an automated call
distribution  telephone  system  to  take membership applications, take customer
orders,  and  handle  customer  inquiries.  The  Company  utilizes  an  advanced
telephone   and   computer   system   that   combines  telemarketing  functions,
computerized  order processing, and automated warehouse operations to answer and
process   telephone   orders  to  its  Collectors'  Club  more  effectively  and
efficiently  and  to  accommodate  the  significant growth in club membership in
recent  years. The system also enables the Company to track the effectiveness of
each  advertisement  and  to  target  its  marketing  and  advertising  programs
accurately for enhanced impact.

Trackside Sales

     Average   attendance   at   NASCAR   Winston  Cup  racing  events  grew  to
approximately  190,000 fans per race during 1997. The Company currently operates
20  fully  equipped  mobile trackside stores to capitalize on this large base of
potential  customers.  Some  or  all  of  the  Company's mobile trackside stores
travel  to  each NASCAR Winston Cup race (32 events in 1997) as well as to other
selected  racing events. Each mobile trackside store is decorated with the logos
and  color  scheme  of  a particular racing team and driver and sells a complete
assortment   of   licensed   motorsports   apparel,   souvenirs,   and  die-cast
collectibles  dedicated  to  that team and driver. These mobile stores represent
the  only trackside opportunities for racing enthusiasts to purchase motorsports
products  using  the name and likeness of the driver and racing team featured in
each  store. In connection with the Revell Acquisition, the Company acquired the
exclusive  rights  to  market "Revell" plastic model kits at trackside stores at
all  NASCAR,  NHRA,  and  other  major  motorsports events throughout the United
States.

Corporate Promotional Programs

     The  Company  creates  promotional programs for large corporate sponsors of
motorsports.  The  Company  plans  to  pursue  future  promotional  programs and
currently  is  in discussions with major race car drivers and corporate sponsors
in  its  effort to develop such programs. See "Business -- Products and Services
- -- Corporate Promotional Programs."

Design and Production

Die-cast Scaled Replica Vehicles

     The  Company  designs  each  die-cast  collectible  that  it  markets.  The
Company's  design  artists  take numerous photographs of the actual racing cars,
trucks,  and  other  vehicles  to be produced as die-cast replicas. Working from
these  photographs, the Company's artists and engineers use computer software to
create  detailed  scale  renderings  of  the  vehicles.  After  approval  of the
rendering  by  the  vehicle  owner,  driver, or racing team sponsor, the Company
supplies  computerized  renderings  to  one  of  its manufacturers in China. The
manufacturer  produces  a  sample  or model, which the Company then inspects for
quality
                                       26
<PAGE>
and  detail.  After  final  approval,  the  manufacturer  produces  the die-cast
replicas,  packages  them, and ships the finished products to the Company or, in
certain instances, directly to the Company's customers.

     The  Company's  die-cast  collectibles  (other than products sold under the
"Revell"  trademark)  are  manufactured  under  an  exclusive  agreement  with a
third-party  manufacturer in China. The term of the agreement  currently extends
through December 31, 1998 and automatically renews for successive one-year terms
unless terminated by either party by giving written notice to the other party at
least 90 days prior to the end of the  then-current  term.  The  Company  owns a
significant  portion of the tooling that the  third-party  manufacturer  uses to
produce  die-cast  collectibles for the Company and has partial control over the
production of its die-cast collectibles under the manufacturing  agreement.  The
Company invested  approximately $2.6 million and $7.0 million in tooling for its
proprietary  line of  die-cast  collectibles  in fiscal  1996 and  fiscal  1997,
respectively.  The  Company  believes  the  breadth  and  quality of the tooling
program  provides the Company with a  competitive  advantage in the  motorsports
collectible  market.  The  Company  intends to make  additional  investments  in
tooling in order to support the growth of its business. The Company also devotes
a  significant  amount of time and  effort  to the  production  of its  die-cast
collectibles  to ensure that the resulting  products  display a level of quality
and detail that is superior to competing  products,  including opening hoods and
trunks,  detailed  engines,  working  suspensions,  and pad printing  instead of
stickers or decals.  The Company  believes  that its  overseas  manufacturer  of
die-cast  collectibles is dedicated to high quality and  productivity as well as
support for new product development.  An affiliate of the Company's  China-based
die-cast  manufacturer  currently  owns 450,000  shares of the Company's  Common
Stock.  The Company  believes that this  ownership  interest  further aligns the
interests of the manufacturer with those of the Company.

     In  connection  with  the  Revell  Acquisition,  the  Company  acquired the
tooling  and  dies  utilized  to  manufacture  the  Revell-trademarked  lines of
die-cast  products.  These  tools  and dies are located at the facilities of two
additional  third-party  manufacturers  in  China,  and  the  Company  has  made
arrangements    with    those    manufacturers   to   continue   producing   the
Revell-trademarked  die-cast products for the Company. The Company believes that
its  new  third-party  manufacturers  have demonstrated their ability to produce
high-quality  die-cast products and are committed to maintaining their standards
of  quality  and  productivity  following  the  Revell  Acquisition. The Company
intends  to make additional investments in the tooling utilized in manufacturing
these   new   product  lines  in  order  to  support  the  growth  in  sales  of
Revell-trademarked   products,   to   develop   and   introduce   new  lines  of
Revell-trademarked  products, and to ensure that those products are manufactured
to  the  Company's  standards of quality. Although the Company believes that its
new  manufacturing arrangements will provide the Company some protection against
the  risks  inherent  in  relying  on  a  single  manufacturer  for its die-cast
products,  the  Company  currently does not have a formal, long-term arrangement
with  either  of  its  new  third-party  manufacturers.  See  "Risk  Factors  --
Dependence on Third Parties for Manufacturing."

Motorsports Consumer Products

     The   Company   currently   designs   substantially  all  of  its  licensed
motorsports  apparel,  souvenirs,  and  other consumer products and arranges for
the  manufacture  of  most  of  such  products  on  a  purchase order basis with
third-party  manufacturers  located  primarily in the United States. As a result
of  its  recent  acquisition  of  Image Works, the Company now screen prints and
embroiders  a  portion  of  the  licensed motorsports apparel that it sells. The
Company's  graphic artists and product designers seek to develop unique products
and   artistic   designs   that  will  appeal  to  motorsports  enthusiasts  and
distinguish  the  Company's  apparel  and  souvenir  products  from those of its
competitors.  The  Company's  artists  and  designers also work closely with the
third-party  manufacturers  in  order  to  ensure  that  the products conform to
design  specifications  and  meet  or  exceed  quality requirements. The Company
believes  that  a number of alternative manufacturers for each of these products
is  readily available in the event that the Company is unable to obtain products
from  any particular manufacturer. The Company owns the tooling and dies used to
manufacture  certain  of  its  motorsports  consumer  products.  As  the Company
develops  new  motorsports  consumer  products that require specialized tooling,
the  Company  intends to build or purchase the new tooling that will be required
to permit the third-party manufacturers to produce those items.
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<PAGE>
Licenses

Product Licenses

     The  Company focuses on developing long-term relationships with and engages
in  comprehensive  efforts to license the most popular drivers and car owners in
each  top  racing  category,  their  sponsors,  and  others  in  the motorsports
industry.  The  Company  currently  has licenses with approximately 300 race car
drivers,  car  owners,  and  car  sponsors  as  well  as with NASCAR, Ford Motor
Company,  several  divisions  of  General  Motors  Corp.,  and PACCAR, Inc. (the
manufacturer  of Kenworth and Peterbilt trucks). The Company continually strives
to  strengthen  its relationships with licensors and to develop opportunities to
market  innovative  collectible and consumer products that appeal to motorsports
enthusiasts.  The Company believes that its license agreements with top race car
drivers,  such  as seven-time Winston Cup champion Dale Earnhardt, 1995 and 1997
Winston  Cup  champion  Jeff  Gordon,  1989  Winston Cup champion Rusty Wallace,
seven-time  NHRA  Funny  Car champion John Force, Kenny Bernstein, Dale Jarrett,
Mark   Martin,  Bill  Elliot,  and  Bobby  Labonte,  significantly  enhance  the
collectible  value  and  marketability  of its products. By aligning itself with
top  racing  personalities and providing a broad range of revenue opportunities,
the  Company  believes  that  it will be able to leverage those relationships to
attract  additional  drivers  in  order  to  generate  increased revenue for the
Company as well as increased earnings for the drivers.

     Except  for  its  licenses with Dale Earnhardt, Jeff Gordon, Rusty Wallace,
and  certain  race  car  team owners, as described below, the licenses with race
car  drivers  generally provide for a term of one year and permit the Company to
use  the driver's name, photograph or likeness, and autograph; the licenses with
race  car owners generally provide for a term of one year and permit the Company
to  use  the  car number and colors; the licenses with manufacturers provide for
terms  of  two  or  more  years  and permit the Company to reproduce the cars or
trucks  themselves;  and  the license agreements with various sponsors generally
provide  for terms of one to three years and permit the Company to reproduce the
sponsors'  decals and logos as they appear on the cars or trucks. Depending upon
the  particular  agreement,  the individual licenses either renew automatically,
may  be  renewed  or  extended upon written request by the Company, or expire at
the  end of the specified term. The agreements with the drivers, car owners, car
and  truck  manufacturers,  and car sponsors provide for payments by the Company
to  the  licensors  of  either  (i)  a  fixed dollar amount, which may include a
substantial  advance  to  the licensor; (ii) a fixed amount per item sold by the
Company  pursuant  to  the  license;  (iii)  a percentage of the net sales for a
program  or  a  percentage of the Company's wholesale price per item sold by the
Company  pursuant  to  the  license; or (iv) a combination of the above. License
agreements  with  certain sponsors do not require payments by the Company to the
licensors  because of the advertising value provided to the licensor as a result
of  having its decals and logos displayed on the Company's products. The Company
continually  strives  to  renew existing agreements or to enter into new license
agreements  with  existing  or  new drivers, car owners, and car sponsors and to
develop  new  product  programs pursuant to its license agreements in its effort
to  maintain  its  leadership  position  in  the  motorsports  licensed products
industry.

Dale Earnhardt License Agreement

     In  connection  with  the  acquisition of Sports Image, the Company entered
into  a  license  agreement  with Dale Earnhardt (the "Earnhardt License") under
which  the  Company  has  the  right  to  market  licensed  motorsports products
utilizing  the  likeness  of  Mr.  Earnhardt.  Under  the Earnhardt License, Mr.
Earnhardt  also  granted  the  Company  the right of first refusal to make, have
made,  use,  sell,  or otherwise distribute any new licensable products that Mr.
Earnhardt  becomes  aware  of  and approves for marketing. The Earnhardt License
also  provides that Mr. Earnhardt will not personally market and will not permit
others  to  market,  through  the  same  channels  of  distribution  used by the
Company,  any  products  bearing his likeness that are the same as or similar to
products  marketed  by  the Company under the Earnhardt License. The term of the
Earnhardt  License  extends  to  November  2011 and from year to year thereafter
unless terminated by either party.

Jeff Gordon License and Endorsement Agreements

     In  connection  with  the acquisition of Motorsport Traditions, the Company
entered  into  license  agreements  with an affiliate of Jeff Gordon under which
the Company acquired (i) the exclusive rights to
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<PAGE>
manufacture  and  market various apparel and souvenir products bearing the name,
likeness,  and signature of Mr. Gordon and the likeness of his race car and (ii)
the  exclusive right to manufacture and market die-cast replicas of Mr. Gordon's
race  car  and related vehicles (the "Gordon Licenses"). The Gordon Licenses, as
amended,  expire  on  December 31, 2005, subject to renewal by agreement between
the  parties.  The  Gordon  Licenses  require  the  Company  to pay the licensor
royalties  based  on  a  percentage  of the wholesale price of licensed products
sold  by the Company, with minimum royalty payments each year during the term of
the  agreement. In connection with the Gordon Licenses, the Company also entered
into  a  personal  service  and  endorsement  agreement  with Jeff Gordon and an
affiliate  of  Mr.  Gordon (the "Endorsement Agreement"). During the term of the
Endorsement  Agreement,  the  Company  has  the  right to use Mr. Gordon's name,
likeness,  signature,  and  endorsement  in  connection  with the advertisement,
promotion,  and  sale  of  the  die-cast  collectibles,  apparel,  and souvenirs
produced  under  the  Gordon  Licenses.  The  Endorsement Agreement, as amended,
expires on December 31, 2005.

Rusty Wallace License Agreement

     In  connection with the Rusty Wallace Acquisition, the Company entered into
a  license agreement (the "Wallace License") with an affiliate of Rusty Wallace.
Pursuant  to  the  Wallace  License, the Company has the right to market certain
products  bearing  the  name  or  likeness  of  Mr. Wallace and a right of first
refusal  to  make,  have  made,  use,  sell,  or  otherwise  distribute  any new
licensable  products  that bear the name or likeness of Mr. Wallace. The Wallace
License  also  provides that Mr. Wallace will not personally market and will not
permit  others  to market, through the same channels of distribution used by the
Company,  any  products  bearing his likeness that are the same as or similar to
products  marketed by the Company under the Wallace License. The Wallace License
requires  the Company to pay the licensor royalties based on a percentage of the
wholesale  price  of licensed products sold by the Company, with minimum royalty
payments  each  year  during  the term of the agreement if certain minimum sales
requirements  are met. The Wallace License expires on December 31, 2004, subject
to two five-year renewal options by agreement between the parties.

Significant Team Owner Licenses

     During  fiscal  1997,  the  Company  entered  into  license agreements with
several  of  the  most  popular  NASCAR  race  car  team owners (the "Team Owner
Licenses"),  including  Robert  Yates  Racing,  Inc.,  Richard  Childress Racing
Enterprises,  Inc.,  Joe  Gibbs  Racing,  Inc., and Dale Earnhardt, Inc. Popular
drivers  currently  driving  for  these racing teams include Dale Jarrett, Bobby
Labonte,  Kenny  Irwin,  Jr.,  Tony Stewart, Ron Hornaday, and Mike Skinner. The
Team  Owner  Licenses  provide  the Company with either the exclusive right or a
right  of  first  refusal  to market products bearing the likeness and number of
each  owner's  Winston Cup cars and certain other racing vehicles. To the extent
that  the  Company exercises its right of first refusal, the Team Owner Licenses
provide  that  the  licensor  will not permit others to market, through the same
distribution  channels  used  by  the  Company,  any  of  the licensed products.
Certain  of  the  Team  Owner  Licenses also provide that the licensors will not
directly  market  any  of  the licensed products through such channels. The Team
Owner  Licenses  provide  for  terms  ranging  from  3  to 15 years. Each of the
license  agreements  with  the  team  owners  requires  the  Company  to pay the
licensor  royalties  based  on  a  percentage of the wholesale price of licensed
products  sold  by  the  Company. Certain of the license agreements also provide
for minimum royalty payments to the licensors.

Revell License Agreement

     In  connection  with  the  Revell  Acquisition,  the Company entered into a
license  agreement with Revell (the "Revell License") that gives the Company the
exclusive  right  to  use  the  "Revell  Racing,"  "Revell  Select," and "Revell
Collection"  trademarks  in  connection  with sales of NASCAR, NHRA, and certain
other  motorsports-related  die-cast  collectibles  in  the  United  States  and
Canada.  In  addition,  under the Revell License the Company has a non-exclusive
right  to  use  the  Revell  trademarks described above in connection with up to
$5.0   million   per   year   of  sales  of  NASCAR,  NHRA,  and  certain  other
motorsports-related  die-cast products outside the United States and Canada. The
term  of  the  Revell  License  runs through December 31, 2007, at which time it
will  automatically  renew  for  successive  one-year  terms unless either party
elects  to  terminate by giving written notice at least 90 days prior to the end
of the initial term or any successive one-year term.
                                       29
<PAGE>
Hasbro License Agreement

     The   license  agreement  between  the  Company  and  Hasbro  (the  "Hasbro
License")  covers the exclusive sale by Hasbro in the mass-merchandise market of
specific  motorsports-related  products for which the Company has or will secure
exclusive   or   non-exclusive   licenses   from   race   car  drivers,  owners,
manufacturers,  and  sponsors.  The  Company  believes  that  the Hasbro License
provides  the  Company with a source of revenue from the mass-merchandise market
without   committing   substantial  resources  to  manufacturing  and  marketing
activities or subjecting the Company to the risks inherent in the          mass-
merchandise  market.  Under  the  Hasbro License, the Company is responsible for
acquiring  and  maintaining the license rights with the licensors, and Hasbro is
responsible   for   all  costs  and  other  arrangements  relating  to  tooling,
manufacturing,  transportation,  marketing,  distribution, and sales of licensed
products.  Hasbro  is responsible for and pays or reimburses the Company for all
license   fees  and  royalties,  including  advances  and  guarantees,  paid  to
licensors  for  licensed products. The licensed products consist of (i) die-cast
replicas  of  motorsports vehicles and a 1:18th-scale plastic toy car, for which
Hasbro  pays  a  specified  royalty, and (ii) all other products that Hasbro may
market    as    licensed   motorsports   products,   including,   for   example,
radio-controlled  cars,  slot  car  sets, games (including electronic and CD-ROM
interactive  games), plush toys, figurines, play sets, walkie talkies, and other
products,  for  which  Hasbro pays a specified royalty. Hasbro currently markets
similar  products under the "Kenner," "Tonka," "Milton Bradley," and other brand
names.  Hasbro  pays  the  Company guaranteed minimum annual royalty payments of
$500,000 to $1.0 million, depending on certain circumstances.

     Hasbro's  initial  focus under the Hasbro License has been to develop, with
the  Company's  assistance,  a  line  of  motorsports  die-cast products for the
retail  mass-merchandise  market. Hasbro funds all capital requirements for this
product  line  and manufactures, distributes, and markets the products under the
"Winner's  Circle" brand name. This product line has been recently introduced to
mass-market  retailers.  The  mass-market  die-cast  products  manufactured  and
marketed  under  the  Hasbro  License are completely distinct from the Company's
current products and do not compete directly with the Company's limited-edition
motorsports die-cast collectible products.

     The  Hasbro License provides for a term ending on December 31, 2001. Hasbro
may  extend  the Hasbro License for an additional three-year term, provided that
total  wholesale  revenue of licensed products exceeds a specified amount during
the initial term.

NASCAR License Agreement

     In  April  1997,  the  Company  entered  into  a  licensing  agreement  and
marketing  alliance  with  NASCAR that gives the Company the non-exclusive right
to  use  the "NASCAR" name and logo on all of its products and product packaging
as  well  as  on  related sales, marketing, and promotional materials. Under the
NASCAR  license,  the  Company  is  an  official  licensee  of  the "NASCAR 50th
Anniversary"  program and has developed several product lines in connection with
that  promotion.  In  addition,  the  Company  and  NASCAR currently are working
together  to  develop  other  promotional  programs targeted at many of NASCAR's
corporate sponsors.

Competition

     The  motorsports  collectible  and  consumer  product industry is extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some  of  which  have  greater  market recognition and substantially
greater  financial, technical, marketing, distribution, and other resources than
the  Company  possesses. The Company's motorsports die-cast collectibles compete
with  die-cast  and  other  motorsports  collectibles  and, to a certain extent,
die-cast  replicas  of  motorsports  vehicles  that are sold through mass retail
channels.  The  Company's motorsports apparel and souvenirs compete with similar
products  sold  or  licensed  by  drivers, owners, sponsors, and other licensors
with  which  the Company currently does not have licenses as well as with sports
apparel  licensors  and  manufacturers  in  general. Emerging companies also may
increase  their  participation  in  these  markets.  The  Company's  promotional
products  compete  for  advertising  dollars against other specialty advertising
programs  and  media,  such  as  television,  radio,  newspapers, magazines, and
billboards.
                                       30
<PAGE>
     The  Company believes that its relationships and licenses with top race car
drivers,  car  owners,  and  other  popular  licensors  represent  a significant
advantage  over  its  competitors  in  the  motorsports collectible and consumer
products   industry.   The  Company  strives  to  expand  and  strengthen  these
relationships  and  to  develop  opportunities  to  market  innovative  licensed
collectible  and  consumer  products that appeal to motorsports enthusiasts. The
ability  of  the  Company to compete successfully depends on a number of factors
both  within  and outside its control, including the quality, features, pricing,
and  diversity  of  its  products;  the  quality  of  its customer services; its
ability  to recognize industry trends and anticipate shifts in consumer demands;
its  success  in  designing  and  marketing  new  products;  the availability of
adequate  sources  of  manufacturing capacity and the ability of its third-party
manufacturers  to  meet  delivery  schedules; its efficiency in filling customer
orders;  the continued popularity of the motorsports personalities with whom the
Company  has  licensing  arrangements;  its  ability to renew existing licensing
arrangements  and  enter into new licensing arrangements; its ability to develop
and  maintain  effective  marketing programs that enable it to sell its products
to  motorsports enthusiasts; product introductions by the Company's competitors;
the  number,  nature,  and  success  of  its  competitors in a given market; and
general market and economic conditions.

Backlog

     The  Company accepts orders from members of its Collectors' Club in advance
of  the  arrival  of  certain  collectible  products from the manufacturers. The
Company  had  outstanding orders for approximately $6.0 million of such products
as of March 31, 1998.

Trademarks and Patent Rights

     Although  the Company's business historically has not depended on trademark
or  patent  protection,  the  Company  recognizes  the  increasing  value of its
various  trade names and marks. The Company is taking steps designed to protect,
maintain,  and  increase  the  value  of  its trade names and marks. The Company
does,  however, license valuable trademarks and other rights from third parties.
See "Business -- Licenses."

Insurance

     The  Company maintains a $2.0 million product liability insurance policy to
cover  the  sale  of  its  die-cast and other products. The Company maintains an
additional  $5.0  million in commercial umbrella liability coverage. The Company
also  maintains  a  $6.0  million  insurance  policy to cover its molds and dies
located  at  its  primary  third-party die-cast manufacturer in China and a $5.0
million  insurance  policy  to  cover  lost  revenue  in  the  event  of certain
interruptions  of  business  with  its primary overseas manufacturer of die-cast
collectibles. The Company believes its insurance coverage is adequate.

Litigation

     On  March 4, 1997, two class action lawsuits were filed against the Company
and  approximately  28  other defendants in the United States District Court for
the  Northern  District  of  Georgia.  The  lawsuits  allege that the defendants
engaged  in  price  fixing and other anti-competitive activities in violation of
federal  anti-trust  laws.  The  alleged  class  of  plaintiffs  consists of all
purchasers  of  souvenirs  or  merchandise  from  licensed vendors at any NASCAR
Winston  Cup  race  or  supporting event during the period commencing January 1,
1991.  The  Company  was named as a defendant based upon actions alleged to have
been  taken  by  Sports Image, Inc., a North Carolina corporation ("Sports Image
N.C.")  and Creative Marketing & Promotions, Inc. ("CMP") prior to the Company's
acquisitions  of  the assets and capital stock, respectively, of those entities.
The  actions  were  subsequently consolidated by order of the court. The caption
of   the  consolidated  action  is  "In  re  Motorsports  Merchandise  Antitrust
Litigation"  and the files are maintained under Master File No. 1-97-CV-0569-CC.
On  May  30, 1997, a consolidated amended complaint was filed, which deleted the
Company  as  a  defendant  with  respect to claims based upon actions alleged to
have  been  taken  by  Sports  Image  N.C.  and named the Company's wholly owned
subsidiary,  Sports  Image, Inc., an Arizona corporation ("Sports Image AZ"), as
a  defendant  with respect to those claims. The Company remains a defendant with
respect to claims based upon actions alleged to have been
                                       31
<PAGE>
taken  by  CMP.  On  July  31, 1997, the Company acquired all of the outstanding
capital  stock  of  RYP, which is another defendant in this matter. Accordingly,
the  Company has assumed the defense of this matter with respect to claims based
upon  actions  alleged  to  have  been  taken by RYP and will be responsible for
costs,  fees,  expenses,  damages, payments, credits, rebates, and penalties, if
any,  arising  out  of  this  matter  with respect to RYP. The seller of RYP has
agreed  to  be  responsible  for  amounts,  if  any,  in excess of $400,000 (the
"$400,000  Cap").  The  $400,000  Cap  excludes attorneys fees and certain other
costs  and  expenses  that  the  Company may incur in defending or settling this
matter.  The plaintiffs have requested injunctive relief and monetary damages of
three  times  an unspecified amount of damages that the plaintiffs claim to have
actually  suffered.  On  August  1,  1997,  answers  were filed on behalf of the
Company  and  Sports Image AZ denying the allegations of the complaint. Pursuant
to  an  agreement between the plaintiffs and Sports Image AZ to toll the running
of  the  statute  of limitations with respect to any claims against Sports Image
AZ,  on  November 17, 1997 the plaintiffs filed a motion to dismiss Sports Image
AZ  from  the  case without prejudice. On March 20, 1998, the court granted that
motion  and  Sports  Image  AZ was dismissed from the case without prejudice. On
March  2,  1998,  the  plaintiffs  filed,  pursuant  to an order of the court, a
second  consolidated  amended  complaint  intended  to  set forth certain of the
allegations  with  greater  specificity.  The  parties  currently are conducting
class  discovery.  The  Company intends to vigorously defend the claims asserted
in this lawsuit.

     On  June  4,  1997,  Petty  Enterprises,  Inc.  Licensing  Division filed a
lawsuit  against  the  Company and Fred W. Wagenhals. The plaintiff alleged that
the  Company  engaged  in  trademark  infringement and other improper activities
with  respect  to  sales  of  products  licensed  by Petty Enterprises, Inc. The
Company  and  Mr. Wagenhals filed an answer denying the plaintiff's allegations;
the  Company  filed  counterclaims  against  the  plaintiff  for various claims,
including  breach of contract, defamation and damage to reputation, and tortious
interference  with  prospective  business relationships; and Mr. Wagenhals filed
counterclaims  against the plaintiff for defamation and damage to reputation. In
addition,  the  Company  and  Mr.  Wagenhals  collectively  filed  a third-party
complaint  against  Brett  Nelson,  an  affiliate  of the plaintiff, for various
claims,  including  defamation and damage to reputation. Petty Enterprises, Inc.
filed  an  answer  denying  the  allegations in the counterclaims and Mr. Nelson
filed  an  answer  denying the allegations against him. The court denied motions
to  dismiss  by  all  parties,  and  on  March  6,  1998, the parties reached an
agreement  to  resolve  their  differences.  Under  the  financial  terms of the
agreement,  the  Company  will  pay  a  total of approximately $700,000 to Petty
Enterprises,  Inc. as payment in full for royalties and other fees in connection
with  licenses for future sales of certain products. The settlement, however, is
subject to the execution of definitive settlement agreements.

Employees

     As  of  May  15, 1998, the Company had 572 full-time employees. The Company
has  experienced no work stoppages and is not a party to a collective bargaining
agreement.  The  Company  believes  that  it  maintains  good relations with its
employees.
                                       32
<PAGE>
                            SELLING SECURITYHOLDERS

     The  Notes  were originally issued by the Company in a private placement on
March  18,  1998,  to  NationsBanc  Montgomery  Securities LLC, CIBC Oppenheimer
Corp.,   EVEREN   Securities,   Inc.,  and  Piper  Jaffray  Inc.  (the  "Initial
Purchasers")   and   were   simultaneously  offered  and  sold  by  the  Initial
Purchasers,  in  transactions  exempt  from the registration requirements of the
Securities  Act,  (a)  within  the  Untied  States  to  persons that the Initial
Purchasers  reasonably  believed  to  be  "qualified  institutional  buyers" (as
defined  in  Rule  144A  under  the  Securities  Act) and to a limited number of
institutional  "accredited investors" (as defined in Rule 501(a)(1), (2), (3) or
(7)  under  the  Securities  Act),  and (b) outside the United States to certain
persons  in  reliance  on  Regulation  S  under  the Securities Act. The Selling
Securityholders  may  from time to time offer and sell all or any portion of the
Notes  and  Conversion  Shares  pursuant  to  this Prospectus. The term "Selling
Securityholder"  includes  the Holders listed below and the beneficial owners of
the  Notes  or  Conversion  Shares  and  their respective transferees, pledgees,
donees, or other successors.

     The  following  table  sets  forth  the  name  of  certain  of  the Selling
Securityholders  and  (i)  the  amount  of Notes beneficially owned by each such
Selling   Securityholder  may  be  offered  for  the  account  of  such  Selling
Securityholder  under  this  Prospectus  and  the  number  of  Conversion Shares
beneficially  owned  by  each such Selling Securityholder may be offered for the
account of such Selling Securityholder under this Prospectus.

<TABLE>
<CAPTION>
                            Principal      Percentage of                   Number of
                            Amount of          Total            #         Conversion       Percentage of
        Name of             Notes That      Outstanding      Shares       Shares That       Common Stock
Selling Securityholder     May Be Sold         Notes          Held      May Be Sold(1)     Outstanding(2)
- ----------------------     -----------         -----          ----      --------------     --------------
<S>                        <C>                 <C>            <C>       <C>                <C>
</TABLE>

             [Selling Securityholder information will be completed
      via amendment to the Registration Statement prior to effectiveness]
- ------------
* Less than 1%

(1) Assumes  conversion  of  the  full  amount  of  Notes  held  by such Selling
    Securityholder  into  Common Stock at the initial conversion price of $48.20
    per  share.  Except  as  otherwise  indicated, also assumes that the Selling
    Securityholder  or  any  future  transferees, pledgees, donees or successors
    of  or  from  such Selling Securityholder do not beneficially own any Common
    Stock  other  than  the  Common Stock issuable upon conversion of the Notes.
    The  conversion  price  and  the  number  of shares of Common Stock issuable
    upon  conversion  of  the  Notes  are  subject  to  adjustment under certain
    circumstances.  Accordingly,  the  number of shares of Common Stock issuable
    upon  conversion  of  the  Notes may increase or decrease from time to time.
    Under  the  terms  of  the  Indenture,  the Company will pay cash in lieu of
    issuing  fractional  shares  upon  conversion of the Notes. See "Description
    of Notes -- Conversion Rights."

(2) Calculated  based  upon      shares  of Common Stock outstanding as of     ,
    1998.  The  percentages  shown  include  the shares of Common Stock actually
    owned  as  of      , 1998 and the shares of Common Stock that the identified
    person   had  the  right  to  acquire  within  60  days  of  such  date.  In
    calculating  the  percentage  of  ownership, all shares of Common Stock that
    the  identified  person  had  the  right  to acquire within 60 days of     ,
    1998  are  deemed  to  be  outstanding  for  the  purpose  of  computing the
    percentage  of  the shares of Common Stock owned by such person, but are not
    deemed  to  be  outstanding  for  the purpose of computing the percentage of
    the shares of Common Stock owned by any other person.

     The  Selling Securityholders may, pursuant to this Prospectus, offer all or
some  portion of the Notes and Common Stock they presently hold or, with respect
to  Common  Stock,  have  the  right  to  acquire upon conversion of such Notes.
Although  each  of  the  Selling Securityholders is assumed to be selling all of
the  Notes  or  Conversion Shares beneficially owned by such person, no estimate
can be given as to the amount
                                       33
<PAGE>
of  the  Notes and Common Stock that will be held by the Selling Securityholders
upon  termination  of  any such sales. In addition, since the date on which they
provided  the  information  regarding  their Notes and Common Stock, the Selling
Securityholders  identified  above  may  have  sold,  transferred  or  otherwise
disposed  of  all  or  a portion of their Notes and Common Stock in transactions
exempt  from  the  registration requirements of the Securities Act. See "Plan of
Distribution."

     Only  those  Selling  Securityholders  who  beneficially  own the Notes and
Conversion  Shares set forth opposite each such Selling Securityholder's name in
the  foregoing  table  on  the  effective date of the Registration Statement may
sell  such  Notes  and Common Stock pursuant to this Prospectus. The Company may
from  time  to  time,  in  accordance with the Registration Rights Agreement (as
defined  herein),  include  additional Selling Securityholders in supplements to
this Prospectus.

     None   of  the  Selling  Securityholders  listed  above  had  any  material
relationship  with the Company other than as a result of ownership of the Notes,
within the three-year period ending on the date of this Prospectus.

                             DESCRIPTION OF NOTES

     The  Notes  were  issued under an indenture dated as of March 24, 1998 (the
"Indenture")  between the Company and First Union National Bank, as trustee (the
"Trustee").  The  following  summaries of certain provisions of the Indenture do
not  purport  to  be  complete  and  are  subject to, and are qualified in their
entirety  by  reference  to,  all  of  the  provisions  of the Indenture and the
Registration  Rights  Agreement,  as  described  below, including the definition
therein  of  certain terms. Wherever particular sections or defined terms of the
Indenture  are  referred  to,  such  sections  or defined terms are incorporated
herein  by  reference.  Copies  of  the form of Indenture are available from the
Company or the Initial Purchasers upon request.

General

     The  Notes  are  general unsecured subordinated obligations of the Company,
are  limited  to  $100,000,000 in aggregate principal amount, and will mature on
April  1,  2005  ("Maturity").  The  Notes  have  an interest rate of 4 3/4% per
annum  from  the  date of initial issuance pursuant to the Indenture or from the
most  recent  Interest  Payment Date to which interest has been paid or provided
for,  payable  semi-annually  on  April 1 and October 1 of each year, commencing
October  1,  1998,  to  the  Person in whose name such Notes (or any predecessor
Notes)   are   registered   (individually,  a  "Holder"  and  collectively,  the
"Holders")  at  the close of business on the preceding March 15 or September 15,
as  the  case may be (whether or not a Business Day). Interest on the Notes will
be paid on the basis of a 360-day year consisting of twelve 30-day months.

     Principal  of,  and  premium,  if any, interest, and liquidated damages, if
any,  on  the  Notes are payable in same day funds, at the office of the Trustee
in  Atlanta,  Georgia,  or  at  such other office or agency that the Company may
maintain  pursuant  to the Indenture. The Notes may be surrendered for transfer,
exchange,  or conversion at the office of the Trustee in Atlanta, Georgia, or at
such  other  office  or  agency  that  the  Company may maintain pursuant to the
Indenture.  In  addition,  with respect to Notes held of record by Holders other
than  DTC  or  its nominee, payment of interest may be made at the option of the
Company  by  check  mailed  to the address of the Holders entitled thereto as it
appears  in  the Note Register for the Notes on the Regular Record Date for such
interest.

     The  Notes  were  issued  only  in  registered form, without coupons and in
denominations  of  $1,000  or  any  integral multiple thereof. No service charge
will  be  made  for  any  transfer or exchange of the Notes, but the Company may
require  payment  of  a  sum  sufficient  to cover any tax or other governmental
charge  and  any other expenses (including the fees and expenses of the Trustee)
payable  in  connection  therewith.  The  Company and the Note Registrar are not
required  (i)  to  issue  or  register  the transfer of or exchange of any Notes
during  a  period beginning at the opening of business 15 days before the day of
the  mailing  of  a  notice of redemption and ending at the close of business on
the  day  of  such  mailing, (ii) to register the transfer of or exchange of any
Note selected for redemption in whole or in part, except the
                                       34
<PAGE>
unredeemed  portion  of  Notes  being redeemed in part, or (iii) to register the
transfer  or  exchange of any Notes surrendered for conversion or for repurchase
upon the occurrence of a Repurchase Event.

     All  monies  paid by the Company to the Trustee or any Paying Agent for the
payment  of  principal  of,  and  premium,  if  any,  interest,  and liquidated,
damages,  if  any,  on  any Note which remain unclaimed for two years after such
principal,  premium,  interest,  or  liquidated  damages, if any, become due and
payable  shall  be  repaid  to  the Company. Thereafter, the Holder of such Note
may,  as  an  unsecured  general  creditor, look only to the Company for payment
thereof.

     The  Indenture does not contain any provisions that would afford protection
to  Holders  of  the  Notes  against a sudden and dramatic decline in the credit
quality  of  the  Company  resulting  from  any  takeover,  recapitalization, or
similar  restructuring,  except  as  described  under  "Description  of Notes --
Certain Rights to Require Repurchase of Notes."

Conversion Rights

     The  Notes  are  convertible,  at  the option of the Holder, into shares of
Common  Stock  prior  to  redemption or final maturity at the initial conversion
price  of $48.20 per share. The right to convert Notes that have been called for
redemption  will  terminate  at the close of business on the second business day
preceding  the  Redemption  Date,  unless  the  Company defaults on a redemption
payment. See "Description of Notes -- Optional Redemption."

     The  conversion  price is subject to adjustments upon the occurrence of any
of  the  following  events: (i) the subdivision, combination or reclassification
of  outstanding  shares  of  Common  Stock;  (ii)  the  payment of a dividend or
distribution  on  Common  Stock  exclusively  in  shares  of Common Stock or the
payment  of  a dividend or distribution which includes shares of Common Stock on
any  class  of  capital  stock  of  the Company; (iii) the issuance of rights or
warrants  to  all  holders  of  Common Stock entitling them to acquire shares of
Common  Stock (or securities convertible into Common Stock) at a price per share
less  than  the  Current  Market  Price; (iv) the distribution to all holders of
Common  Stock of shares of capital stock (other than Common Stock), evidences of
indebtedness,  cash  or assets (including securities, but excluding dividends or
distributions  in connection with the liquidation, dissolution, or winding up of
the  Company  or  paid  exclusively in cash and dividends, distributions, rights
and  warrants  referred to above); (v) the distribution to all holders of Common
Stock  of  rights  or  warrants to subscribe for the Company's securities (other
than  those  referred  to  in  (iii)  above);  (vi)  a  distribution  consisting
exclusively  of  cash  (excluding  any  cash  distributions  referred to in (iv)
above)  to  all  holders  of  Common Stock in an aggregate amount that, together
with  (A)  all  other  cash  distributions  (excluding  any  cash  distributions
referred  to  in  (iv) above) made within the 12 months preceding the date fixed
for  determining  the  shareholders  entitled to such distribution in respect of
which  no  adjustment  has  previously  been  made and (B) any cash and the fair
market  value  of  other consideration payable in respect of any tender offer by
the  Company  or a subsidiary of the Company for Common Stock consummated within
the  12  months preceding such date of determination, exceeds the greater of (1)
10%  of  the  product  of the Current Market Price on such date of determination
times  the  number of shares of Common Stock outstanding on such date or (2) the
Company's  retained  earnings on the date fixed for determining the shareholders
entitled  to such distribution; (vii) the consummation of a tender offer made by
the  Company  or  any subsidiary of the Company for all or any portion of Common
Stock  which  involves  an  aggregate  consideration that, together with (X) any
cash  and the fair market value of other consideration payable in respect of any
tender  offer  by  the  Company  or a subsidiary of the Company for Common Stock
consummated  within  the  12  months  preceding  the consummation of such tender
offer  in  respect  of  which no adjustment has been previously made and (Y) the
aggregate  amount  of  all  cash distributions (excluding any cash distributions
referred  to  in  (iv)  above)  to all holders of the Common Stock within the 12
months  preceding  the  consummation of such tender offer in respect of which no
adjustment  has  been  previously  made,  exceeds  the greater of (A) 10% of the
product   of  the  Current  Market  Price  immediately  prior  to  the  date  of
consummation  of  such  tender  offer times the number of shares of Common Stock
outstanding  at  the  date  of  consummation  of  such  tender  offer or (B) the
Company's  retained  earnings  on  the date of consummation of the tender offer;
and  (viii)  payment  in respect of a tender offer or exchange offer by a person
other  than  the  Company  or  any subsidiary of the Company in which, as of the
closing date of the
                                       35
<PAGE>
offer,  the  Board  of Directors is not recommending rejection of the offer. The
adjustment  referred  to  in clause (viii) will only be made if the tender offer
or  exchange  is  for an amount that increases the offeror's ownership of Common
Stock  to  more than 25% of the total shares of Common Stock outstanding, and if
the  cash  and  value  of  any  other consideration included in such payment per
share  of  Common  Stock  exceeds  the  Current Market Price per share of Common
Stock  on  the  business  day  next succeeding the last date on which tenders or
exchanges  may be made pursuant to such tender or exchange offer. The adjustment
referred  to in clause (viii) will generally not be made, however, if, as of the
closing  of  the  offer,  the  offering  documents  with  respect  to such offer
disclose  a  plan  or  an  intention  to  cause  the  Company  to  engage  in  a
consolidation  or merger of the Company or a sale of all or substantially all of
the  Company's assets. No adjustment of the conversion price will be required to
be  made  until  cumulative  adjustments  amount  to at least one percent of the
conversion  price, as last adjusted. Any adjustments that would not otherwise be
sufficient  to require a change to be made pursuant to the immediately preceding
sentence  shall  be  carried  forward  and  taken into account in any subsequent
adjustment.

     In  addition  to  the  foregoing  adjustments,  the Company is permitted to
reduce  the  conversion  price as it considers to be advisable in order that any
event  treated  for  federal income tax purposes as a dividend of stock or stock
rights  will  not  be  taxable to the holders of the Common Stock or, if that is
not  possible,  to  diminish any income taxes that are otherwise payable because
of such event. See "Certain Federal Income Tax Considerations."

     In  the  case  of any consolidation or merger of the Company with any other
corporation  (other than one in which no change is made in the Common Stock), or
any  sale, or transfer of all or substantially all of the assets of the Company,
the  Holder of any Note then outstanding will, with certain exceptions, have the
right  thereafter  to  convert  such  Note  only  into  the  kind  and amount of
securities,  cash,  and  other  property  receivable  upon  such  consolidation,
merger,  sale,  or  transfer by a holder of the number of shares of Common Stock
into  which  such  Note  might  have  been  converted  immediately prior to such
consolidation,  merger,  sale, or transfer, and adjustments will be provided for
events  subsequent  thereto  that  are  as nearly equivalent as practical to the
conversion price adjustments described in the Indenture.

     In  the  case  of  any Note that has been converted into Common Stock after
any  Record Date, but on or before the next Interest Payment Date, interest, the
stated  due  date of which is on such Interest Payment Date, shall be payable on
such  Interest  Payment  Date notwithstanding such conversion, and such interest
shall  be  paid  to the Holder of such Note who is a Holder on such Record Date.
Any  Note  converted  after any Record Date but before the next Interest Payment
Date  (other than Notes called for redemption) must be accompanied by payment of
an  amount  equal  to  the interest payable on such Interest Payment Date on the
principal  amount  of  Notes  being surrendered for conversion; provided that no
such  payment shall be required with respect to interest payable on Notes called
for  redemption  on  April 1, 2001. No fractional shares of Common Stock will be
issued  upon conversion but, in lieu thereof, an appropriate amount will be paid
in  cash by the Company based on the market price of Common Stock (determined in
accordance  with  the  Indenture)  at  the  close  of  business  on  the  day of
conversion.  As  a  result  of  the foregoing provisions, Holders that surrender
Notes  for  conversion  on  a date that is not an Interest Payment Date will not
receive  any  interest  for  the  period  from  the  Interest  Payment Date next
preceding  the  date  of  conversion  to the date of conversion or for any later
period,  except  for  Notes  that are called for redemption on a Redemption Date
between  a  Record  Date and the corresponding Interest Payment Date as provided
above.  No  other  payment  or adjustment for interest or dividends will be made
upon conversion.

Subordination

     The  payment  of  the  principal  of,  and  premium,  if any, interest, and
liquidated  damages,  if  any,  on  the Notes is, to the extent set forth in the
Indenture,  subordinated in right of payment to the prior payment in full of all
Senior  Indebtedness.  If  there  is  a  payment  or  distribution  of assets to
creditors   upon  any  liquidation,  dissolution,  winding  up,  reorganization,
assignment  for  the  benefit  of  creditors,  marshalling  of  assets,  or  any
bankruptcy,  insolvency,  or  similar proceedings of the Company, the holders of
all  Senior  Indebtedness  will  be  entitled  to receive payment in full of all
amounts  due  or to become due thereon or provision for such payment in money or
money's worth before the Holders of the Notes will be entitled
                                       36
<PAGE>
to  receive  any  payment  in  respect  of the principal of, or premium, if any,
interest,  or  liquidated  damages,  if  any,  on the Notes. In the event of the
acceleration   of  the  Maturity  of  the  Notes,  the  holders  of  all  Senior
Indebtedness  then-outstanding will first be entitled to receive payment in full
in  cash  of  all amounts due thereon, or provision for such payment in money or
money's  worth,  before the Holders of the Notes will be entitled to receive any
payment  for  the  principal  of,  or  premium,  if any, interest, or liquidated
damages,  if  any,  on  the  Notes.  The  Company  also may not make any payment
(whether  by  redemption,  purchase, retirement, defeasance or otherwise) to the
Holders  upon  or in respect of the Notes if (i) a default in the payment of the
principal  of,  or  premium,  if  any,  or  interest  on  any  Designated Senior
Indebtedness  (a  "Payment Default") occurs or (ii) any other default occurs and
is  continuing  with  respect to any Designated Senior Indebtedness that permits
holders  of  Designated  Senior Indebtedness as to which that default relates to
accelerate  its  maturity  (a  "Nonpayment  Default")  and  the Trustee receives
notice  of that default (a "Payment Blockage Notice") from a person permitted to
give  such  notice  under  the  Indenture.  The payments on or in respect of the
Notes  shall  be  resumed  (i)  in  the  case  of  a  Payment Default respecting
Designated  Senior  Indebtedness,  on the date on which that default is cured or
waived  and  (ii)  in  the  case  of  a Nonpayment Default respecting Designated
Senior  Indebtedness,  the  earliest  of  (a)  the date on which that Nonpayment
Default  is cured or waived, (b) the date the applicable Payment Blockage Notice
is  retracted  by  written  notice  to  the Trustee from a representative of the
holders  of  the  Designated  Senior  Indebtedness  that have given such Payment
Blockage  Notice, or (c) 179 days after the date on which the applicable Payment
Blockage  Notice  is  received by the Trustee if the maturity of such Designated
Senior  Indebtedness  has  not  been accelerated, unless any Payment Default has
occurred  and  is  continuing  or an Event of Default of the type referred to in
clause  (g)  of  the  first  sentence  under  "Description of Notes -- Events of
Default"  has  occurred. No Nonpayment Default that existed or was continuing on
the  date  of  any  Payment  Blockage  Notice may be made the basis for giving a
second  Payment  Blockage  Notice and only one such Payment Blockage Notice with
respect to a Nonpayment Default may be given in any 365-day period.

     "Senior  Indebtedness"  is defined in the Indenture as the principal of and
premium,  if  any, and interest on (a) all indebtedness of the Company for money
borrowed  under the Company's credit facilities and any predecessor or successor
credit  facilities  thereto, whether outstanding on the date of execution of the
Indenture   or   thereafter   created,   incurred  or  assumed;  (b)  any  other
indebtedness  of the Company for money borrowed, whether outstanding on the date
of  execution  of  the  Indenture  or  thereafter  created, incurred or assumed,
except  any  such  other  indebtedness  that  by  the terms of the instrument or
instruments  by  which  such  indebtedness  was  created  or  incurred expressly
provides  that  it  (i) is junior in right of payment to the Notes or (ii) ranks
pari  passu  in  right  of  payment  with  the  Notes;  and  (c) any amendments,
renewals,  extensions, modifications, refinancings, and refundings of any of the
foregoing.  The term "indebtedness for money borrowed" when used with respect to
the  Company  is  defined  to  mean  (1)  any  obligation  of  or any obligation
guaranteed  by,  the  Company  for  the  repayment  of borrowed money (including
without  limitation  fees, penalties, and other obligations in respect thereof),
whether  or not evidenced by bonds, notes, or other written instruments, (2) any
deferred  payment  obligation  of,  or  any  such  obligation guaranteed by, the
Company  for  the  payment of the purchase price of property or assets evidenced
by  a  note  or  similar  instrument,  and  (3)  any  obligation of, or any such
obligation  guaranteed  by, the Company for the payment of rent or other amounts
under  a  lease  of  property  or  assets  which  obligation  is  required to be
classified  and  accounted for under generally accepted accounting principles as
a  capitalized  lease  on the balance sheet of the Company. For a description of
the  Company's  existing indebtedness, see "Management's Discussion and Analysis
of  Financial  Condition  and  Results  of  Operations  -- Liquidity and Capital
Resources."  As  used  in  the Indenture, "Designated Senior Indebtedness" means
principal,  interest,  premiums,  fees, indemnification amounts, reimbursements,
damages,  and  other  liabilities  payable under the documentation governing any
indebtedness  (a)  under  any  debt  facility  with  banks or other lenders that
provides   for   revolving  credit  loans,  term  loans,  receivables  financing
(including  through the sale of receivables) or letters of credit to the Company
or  any of its subsidiaries, and (b) any other Senior Indebtedness the principal
amount  of  which  is  $5.0  million or more and that has been designated by the
Company as "Designated Senior Indebtedness."
                                       37
<PAGE>
     The  Indenture  does  not limit or prohibit the incurrence of indebtedness,
including  Senior  Indebtedness,  by  the  Company  or  its  subsidiaries. As of
February  28,  1998, the Company had approximately $32.3 million in indebtedness
outstanding  that  constitutes Senior Indebtedness. The Company expects to incur
Senior Indebtedness from time to time in the future.

Optional Redemption

     The  Company  may, at its option, redeem the Notes in whole or in part from
time  to time, at any time on or after April 1, 2001, and prior to maturity upon
notice  mailed  not  less  than 30 nor more than 60 days prior to the Redemption
Date  to  each  Holder of Notes to be redeemed at the Holder's address appearing
in  the Note Register. Subject to the right of Holders of record on the relevant
Regular  Record Date to receive interest due on an Interest Payment Date that is
on  or  prior  to  the  Redemption Date, the Company may redeem the Notes at the
Redemption  Prices  (expressed as percentages of the principal amount) set forth
in  the table below, plus accrued and unpaid interest and liquidated damages, if
any,  up  to, but excluding the Redemption Date. No sinking fund is provided for
the Notes.

     If  the  Notes are redeemed during the period beginning April 1 in the year
indicated  and  ending  on  the succeeding March 31, the redemption prices shall
be:

                                                     Redemption
                Year                                   Price
                ----                                   -----
                2001 .............................    102.71%
                2002 .............................    102.04
                2003 .............................    101.36
                2004 .............................    100.68
                2005 .............................    100.00
         
Consolidation, Merger, and Sale of Assets

     The  Indenture provides that the Company will not consolidate with or merge
into  any  other  Person or convey, transfer, or lease its properties and assets
substantially  as an entirety to any Person, and the Company will not permit any
Person  to  consolidate  with  or  merge  into the Company unless (a) the Person
formed  by  such consolidation or into which the Company is merged or the Person
or   corporation  that  acquires  the  properties  and  assets  of  the  Company
substantially  as  an entirety is a corporation, partnership, or trust organized
and  validly  existing  under the laws of the United States or any state thereof
or  the  District  of Columbia and expressly assumes payment of the principal of
and  premium,  if  any, and interest on the Notes and performance and observance
of  each  obligation  of the Company under the Indenture; (b) after consummating
such  consolidation,  merger, transfer, or lease, no Default or Event of Default
will  occur  and  be  continuing;  (c)  such  consolidation, merger, conveyance,
transfer,  or  lease does not adversely affect the validity or enforceability of
the  Notes; and (d) the Company or Successor Person has delivered to the Trustee
an  Officer's  Certificate  and  an  Opinion  of Counsel, each stating that such
consolidation,   merger,  conveyance,  transfer,  or  lease  complies  with  the
provisions of the Indenture.

Certain Rights to Require Repurchase of Notes

     In  the  event  of  any Repurchase Event (as defined below) occurring after
the  date  of  issuance of the Notes and on or prior to Maturity, each Holder of
Notes  will  have  the  right, at the Holder's option, to require the Company to
repurchase  all  or  any part of the Holder's Notes on the date (the "Repurchase
Date")  that  is  30  days  after  the  date  the  Company  gives  notice of the
Repurchase  Event  at  a  price  (the  "Repurchase  Price") equal to 100% of the
principal  amount  thereof,  together  with  accrued  and  unpaid  interest  and
liquidated  damages,  if  any,  to  the  Repurchase  Date.  On  or  prior to the
Repurchase  Date,  the  Company shall deposit with the Trustee or a Paying Agent
an  amount  of money in same day funds sufficient to pay the Repurchase Price of
the  Notes  that  are  to be repurchased on or promptly following the Repurchase
Date.

     Failure  by  the Company to provide timely notice of a Repurchase Event, as
provided  for  below,  or  to repurchase the Notes when required as described in
the  preceding paragraph, will result in an Event of Default under the Indenture
whether  or  not such repurchase is permitted by the subordination provisions of
the Indenture.
                                       38
<PAGE>
     On  or  before the 15th day after the occurrence of a Repurchase Event, the
Company  is obligated to mail to all Holders of Notes a notice of the occurrence
of  such  Repurchase  Event and identifying the Repurchase Event, the Repurchase
Date,  the  date by which the repurchase right must be exercised, the Repurchase
Price,  and  the  procedures  that  the  Holders  must  follow  to  exercise the
repurchase  right.  To  exercise the repurchase right, the Holder of a Note must
deliver  to the Company (or an agent designated by the Company for such purpose)
and  to  the Trustee, on or before the close of business on the Repurchase Date,
written  notice  of  the  Holder's  exercise  of  such  right, together with the
certificates  evidencing  the  Notes  with  respect  to which the right is being
exercised, duly endorsed for transfer.

     A  "Repurchase  Event"  shall have occurred upon the occurrence of a Change
in  Control (as defined below) or a Termination of Trading (as defined below). A
"Change  in  Control"  shall  occur  when  (i)  all  or substantially all of the
Company's  assets  are  sold  as  an  entirety to any person or related group of
persons;  (ii)  there  shall  be  consummated any consolidation or merger of the
Company  (A) in which the Company is not the continuing or surviving corporation
(other  than  a  consolidation  or  merger with a wholly owned subsidiary of the
Company  in  which  all  shares of Common Stock outstanding immediately prior to
the   effectiveness   thereof  are  changed  into  or  exchanged  for  the  same
consideration)  or  (B)  pursuant  to  which the Common Stock would be converted
into   cash,  securities,  or  other  property,  in  each  case,  other  than  a
consolidation  or  merger  of  the  Company in which the holders of Common Stock
immediately  prior  to the consolidation or merger have, directly or indirectly,
at  least  a  majority of the total voting power of all classes of capital stock
entitled  to  vote  generally  in the election of directors of the continuing or
surviving   corporation  immediately  after  such  consolidation  or  merger  in
substantially  the  same  relative proportion as their ownership of Common Stock
immediately  before  such  transaction;  (iii) any person, or any persons acting
together  that  would  constitute a "group" for purposes of Section 13(d) of the
Exchange  Act,  together with any affiliates thereof, shall beneficially own (as
defined  in  Rule 13d-3 under the Exchange Act) at least 50% of the total voting
power  of all classes of capital stock of the Company entitled to vote generally
in  the  election  of  directors  of  the  Company;  (iv) at any time during any
consecutive  two-year  period,  individuals  who at the beginning of such period
constituted  the  Board  of  Directors  of  the  Company  (together with any new
directors  whose  election  by  such  Board of Directors or whose nomination for
election  by  the  shareholders of the Company was approved by a vote of 66 2/3%
of  the  directors  then  still  in  office  who  were  either  directors at the
beginning  of  such  period  or  whose  election  or nomination for election was
previously  so  approved)  cease  for any reason to constitute a majority of the
Board  of  Directors  of  the  Company  then  in  office;  or (v) the Company is
liquidated  or  dissolved  or  adopts  a  plan  of liquidation or dissolution. A
"Termination  of Trading" shall occur if the Common Stock (or other common stock
into  which  the  Notes are then convertible) is neither listed for trading on a
United  States  national  securities  exchange  nor  approved  for trading on an
established automated over-the-counter trading market in the United States.

     If  a  Repurchase  Event  were to occur, there can be no assurance that the
Company  would  have  sufficient  funds  to repurchase the Notes tendered by the
Holders  thereof. The Company's Senior Indebtedness may provide that a change in
control  of  the  Company  would  constitute  an event of default thereunder, in
which  case  any  repurchase  of the Notes, absent a waiver, could be blocked by
the  subordination  provisions  of the Notes. In addition, even if such event of
default  did  not  occur  or  was  waived,  the  right to require the Company to
repurchase  Notes  as  a  result  of  the occurrence of a Repurchase Event could
create  an  event  of  default  under  Senior  Indebtedness of the Company, as a
result  of  which any repurchase of the Notes, absent a waiver, could be blocked
by  the  subordination  provisions  of  the  Notes. See "Description of Notes --
Subordination."  The  Company's ability to pay cash to the Holders of Notes upon
a  Repurchase  Event  may be limited by certain financial covenants contained in
the  Company's  Senior  Indebtedness.  Failure  by the Company to repurchase the
Notes  when  required  will  result  in  an Event of Default with respect to the
Notes,  whether  or  not  such  repurchase  is  permitted  by  the subordination
provisions thereof.

     In  the  event  a  Repurchase  Event  occurs and the Holders exercise their
rights  to  require  the  Company  to  repurchase  Notes, the Company intends to
comply  with  applicable  tender  offer  rules under the Exchange Act, including
Rules 13e-4 and 14e-1, as then in effect, with respect to any such purchase.
                                       39
<PAGE>
     The  foregoing provisions would not necessarily afford Holders of the Notes
protection  in the event of highly leveraged or other transactions involving the
Company   that   may  adversely  affect  Holders.  In  addition,  the  foregoing
provisions  may  discourage  open  market  purchases  of  the  Common Stock or a
non-negotiated  tender  or  exchange  offer for such stock and, accordingly, may
limit  a shareholder's ability to realize a premium over the market price of the
Common Stock in connection with any such transaction.

Events of Default

     The  following  are  Events  of Default under the Indenture with respect to
the  Notes:  (a)  default in the payment of the principal of, or the premium, if
any,  on  any  Note  when  due  (even  if  such  payment  is  prohibited  by the
subordination  provisions  of  the Indenture); (b) default in the payment of any
interest  and  liquidated  damages,  if  any,  on any Note when due and payable,
which  default  continues for 30 days (even if such payment is prohibited by the
subordination  provisions  of  the  Indenture);  (c)  failure  to provide timely
notice  of  a  Repurchase Event as required by the Indenture; (d) default in the
payment  of  the  Repurchase Price in respect of any Note on the Repurchase Date
therefor  (even if such payment is prohibited by the subordination provisions of
the  Indenture);  (e)  default  in  the  performance,  or  breach,  of any other
covenant  or  warranty  of  the  Company in the Indenture which continues for 60
days  after  written  notice as provided in the Indenture; (f) default under one
or  more  bonds, debentures, notes, or other evidences of indebtedness for money
borrowed  by  the  Company or any subsidiary of the Company or under one or more
mortgages,  indentures,  or  instruments  under  which there may be issued or by
which  there  may be secured or evidenced any indebtedness for money borrowed by
the  Company  or  any  subsidiary  of the Company, whether such indebtedness now
exists  or  shall  hereafter  be  created,  which default individually or in the
aggregate  shall  constitute  a  failure to pay the principal of indebtedness in
excess  of  $10.0  million  when  due  and  payable  after the expiration of any
applicable  grace  period  with  respect  thereto  or  shall  have  resulted  in
indebtedness  in  excess  of  $10.0  million  becoming or being declared due and
payable  prior  to  the  date  on  which  it would otherwise have become due and
payable,  without such indebtedness having been discharged, or such acceleration
having  been rescinded or annulled, within a period of 30 days after there shall
have  been given to the Company by the Trustee or to the Company and the Trustee
by  the Holders of at least 25% in aggregate principal amount of the Outstanding
Notes  (as  defined  in  the Indenture) a written notice specifying such default
and  requiring  the  Company  to  cause such indebtedness to be discharged or to
cause  such  acceleration to be rescinded or annulled; and (g) certain events of
bankruptcy,  insolvency,  or  reorganization of the Company or any subsidiary of
the Company.

     If  an  Event of Default with respect to the Notes (other than as specified
in  clause  (g)  in  the  immediately  preceding  paragraph)  shall occur and be
continuing,  the  Trustee  or  the  Holders  of  not  less than 25% in aggregate
principal  amount  of  the  Outstanding  Notes may declare the principal of, and
premium,  if  any,  on  all  such Notes to be due and payable immediately. If an
Event  of Default shall occur as a result of an event of bankruptcy, insolvency,
or  reorganization  of  the  Company  or  any  subsidiary  of  the  Company, the
aggregate  principal  of,  premium,  if any, any accrued and unpaid interest and
liquidated  damages,  if  any,  on  the Notes shall automatically become due and
payable.  If  the  Company cures all Events of Default and has paid or deposited
with  the  Trustee a sum sufficient to pay all interest on, premium, if any, and
principal  of  Notes  then  due  and  certain  other  conditions  are  met, such
declaration  may be canceled and past defaults may be waived by the Holders of a
majority  in  principal  amount of Outstanding Notes. The Company is required to
furnish  to  the  Trustee  annually  a  statement  as  to the performance by the
Company  of certain of its obligations under the Indenture and as to any default
in  such  performance.  The  Indenture  provides  that  the Trustee may withhold
notice  to  the  Holders  of  the Notes of any continuing default (except in the
payment  of  the  principal of, or premium, if any, or interest on any Notes) if
the Trustee considers it in the interest of Holders of the Notes to do so.

Modification, Amendments, and Waivers

     Modifications  and  amendments  of the Indenture may be made by the Company
and  the  Trustee  with  the  consent  of the Holders of a majority in aggregate
principal   amount  of  Outstanding  Notes;  provided,  however,  that  no  such
modification  or amendment may without consent of the Holder of each Outstanding
Note  affected  thereby  (i)  change the Stated Maturity of the principal of, or
any installment of interest
                                       40
<PAGE>
on,  any  Note;  (ii)  reduce the principal amount of, or the premium or rate of
interest  on,  any Note; (iii) change the place of payment where any Note or any
premium  or  interest  thereof  is payable; (iv) impair the right of a Holder to
institute  suit  for  the  enforcement  of any payment on or with respect to any
Note;  (v)  change  the  currency in which the Notes are payable; (vi) adversely
affect  the  right  to  convert  the  Notes; (vii) adversely affect the right to
cause  the  Company  to  repurchase  the  Notes; (viii) modify the subordination
provisions  in  a manner adverse to the Holders of the Notes; or (ix) reduce the
above-stated  percentage  of  aggregate  principal  amount  of Outstanding Notes
necessary  for  waiver or compliance with certain provisions of the Indenture or
for waiver of certain defaults.

     The  Indenture  may  also be modified or amended without the consent of the
Holders  (i)  to  cause  the Indenture to be qualified under the Trust Indenture
Act  of  1939,  as amended; (ii) to evidence the succession of another Person to
the  Company  as  otherwise  permitted  by  the  Indenture;  (iii) to add to the
covenants  of  the  Company  for  the  benefit of the Holders of the Notes or to
surrender  any  power  conferred upon the Company; (iv) to add additional Events
of  Default; (v) to secure the Notes; (vi) to make provision with respect to the
conversion  rights  of  Holders  pursuant to the Indenture; (vii) to provide for
successor  trustees;  or  (viii) to cure any ambiguity, to correct or supplement
any  provision that may be defective or inconsistent with any other provision or
to  make any other provisions with respect to matters or questions arising under
the  Indenture,  provided such action shall not adversely affect the interest of
Holders  of  Notes  in  any  material  respect  and the Trustee may rely upon an
opinion of counsel to that effect.

     The  Holders  of  a  majority  in aggregate principal amount of Outstanding
Notes  may  waive  compliance by the Company with certain restrictive provisions
of  the  Indenture.  The  Holders of a majority in aggregate principal amount of
Outstanding  Notes  may  waive  any  past  default or right under the Indenture,
except  (i)  a  default  in payment of principal, premium, or interest, (ii) the
right  of  a  Holder to redeem or convert the Note, or (iii) with respect to any
covenant  or  provision of the Indenture that requires the consent of the Holder
of each Outstanding Note affected.

Satisfaction and Discharge

     The  Company  may discharge its obligations under the Indenture, other than
its  obligation  to  pay  the principal of and interest on the Notes and certain
other  obligations  (including  its obligation to deliver shares of Common Stock
upon   conversion   of  the  Notes),  while  Notes  remain  outstanding  if  all
Outstanding  Notes  (a)  have been delivered to the Trustee for cancellation, or
(b)  have  become  due  and payable, or (c) will become due and payable at their
Stated  Maturity within one year, or (d) are scheduled for redemption within one
year  or  are  delivered  to  the  Trustee for conversion in accordance with the
Indenture,  and,  in  the  case of (b), (c), or (d), the Company has irrevocably
deposited  with  the  Trustee  an  amount  sufficient  to  pay and discharge all
Outstanding  Notes on the date of their scheduled maturity or the scheduled date
of redemption.

Payments of Principal and Interest

     The  Indenture  requires  that  payments in respect of the Notes (including
principal,  premium,  if  any, interest, and liquidated damages, if any) held of
record  by  DTC  (including Notes evidenced by the Global Notes) be made in same
day  funds.  Payments  in  respect  of the Notes held of record by Holders other
than  DTC may, at the option of the Company, be made by check and mailed to such
Holders of record as shown on the register for the Notes.

Registration Rights; Liquidated Damages

     Under  the terms of a Registration Rights Agreement between the Company and
the  Initial  Purchasers,  the Company is permitted to prohibit offers and sales
of  Transfer  Restricted  Securities  pursuant  to the Registration Statement of
which  this  Prospectus  forms a part under certain circumstances and subject to
certain  conditions  (any  period  during  which offers and sales are prohibited
being  referred  to  as a "Suspension Period"). "Transfer Restricted Securities"
means  each  Note and any underlying share of Common Stock until (i) the date on
which  such  Note  or  underlying  share  of  Common  Stock has been effectively
registered  under  the  Securities  Act  and  disposed of in accordance with the
Registration
                                       41
<PAGE>
Statement,  (ii) the date on which such Note or underlying share of Common Stock
is  distributed  to the public pursuant to Rule 144 under the Securities Act, or
(iii)  the  date  on  which  such  Note  or share of Common Stock may be sold or
transferred  pursuant  to  Rule  144(k) under the Securities Act (or any similar
provisions then in force).

     The  Company has agreed to cause the Registration Statement to be effective
for  a  period  of  two  years  from  the effective date thereof or such shorter
period  that  will  terminate  when  each  of the Transfer Restricted Securities
covered  by  the  Registration  Statement  ceases  to  be  a Transfer Restricted
Security.  Notwithstanding  the foregoing, the Company shall not be obligated to
maintain  the  effectiveness of the Registration Statement if it has obtained an
opinion  of  counsel  that  the  Transfer  Restricted  Securities  may be freely
offered  and  sold  in the public markets without the continued effectiveness of
the Registration Statement.

     If  the  Registration  Statement  ceases  to  be  effective  (without being
succeeded   immediately  by  an  additional  registration  statement  filed  and
declared  effective)  or  usable  for  the offer and sale of Transfer Restricted
Securities  for  a period of time (including any Suspension Period) that exceeds
60  days in the aggregate in any 12-month period (a "Registration Default"), the
Company  will  pay  liquidated  damages  to  each  Holder of Transfer Restricted
Securities   who   has   complied  with  such  Holder's  obligations  under  the
Registration  Rights  Agreement. The amount of liquidated damages payable during
any  period  during  which  a  Registration  Default  shall have occurred and be
continuing  is  that  amount  which  is  equal to one-quarter of one percent (25
basis  points) per $1,000 principal amount or $2.50 per 20.7469 shares of Common
Stock   (subject   to   adjustment   in   the   event  of  stock  splits,  stock
recombinations,  stock dividends, and the like) constituting Transfer Restricted
Securities  for  each  90-day  period  until  the  Registration  Statement again
becomes  effective  or  usable,  as  the  case may be, up to a maximum amount of
liquidated  damages of one and one-quarter percent (125 basis points) per $1,000
principal  amount of Notes or $12.50 per 20.7469 shares of Common Stock (subject
to  adjustments  in  certain instances as set forth above) constituting Transfer
Restricted  Securities.  All  accrued  liquidated  damages  shall be paid by the
Company  to Record Holders by wire transfer of immediately available funds or by
federal   funds   check  on  each  Damages  Payment  Date  (as  defined  in  the
Registration   Rights   Agreement).  Following  the  cure  of  all  Registration
Defaults,  liquidated  damages  will  cease  to  accrue  with  respect  to  such
Registration Default.

     The  foregoing  summary  of  certain  provisions of the Registration Rights
Agreement  does  not  purport to be complete and is subject to, and is qualified
in  its  entirety  by  reference  to,  the provisions of the Registration Rights
Agreement.  Copies  of  the Registration Rights Agreement are available from the
Company or the Initial Purchasers upon request.

Governing Law

     The  Indenture  and,  except  as  may  otherwise  be  required by mandatory
provisions  of  law,  the  Notes will be governed by and construed in accordance
with  the  laws  of the State of New York, without giving effect to such state's
conflicts of laws principles.

The Trustee

     First  Union  National Bank is both the Trustee under the Indenture for the
Notes  and  the  lender  under the Company's Credit Facility. The Indenture does
not  preclude the Trustee from enforcing its rights as a creditor, including its
rights  as  a  holder  of  Senior  Indebtedness.  In  the event of a conflict of
interest  arising  between  the  Holders  of the Notes and the holders of Senior
Indebtedness,  First  Union National Bank will resign as Trustee and a successor
trustee will be appointed.

     In  case  an  Event  of  Default  shall  occur  and shall not be cured, the
Trustee  is  required  to  use  the  degree  of  care of a prudent person in the
conduct  of  his  own  affairs  in  the  exercise of its powers. Subject to such
provisions,  the  Trustee  will  be  under  no obligation to exercise any of its
rights  or  powers  under  the Indenture at the request of any of the Holders of
Notes,  unless  they  shall  have  offered to the Trustee reasonable security or
indemnity.
                                       42
<PAGE>
                         DESCRIPTION OF CAPITAL STOCK

     The  Company's  authorized  capital consists of 25,000,000 shares of Common
Stock,  $0.01  par  value and 5,000,000 shares of serial preferred stock, no par
value  (the  "Serial Preferred Stock"). As of May 15, 1998, 16,194,905 shares of
Common  Stock  and  no  shares  of  Preferred Stock were issued and outstanding.
Approximately  1,732,504  additional  shares  of Common Stock may be issued upon
exercise  of  options  outstanding or available for issuance under the Company's
stock  option  plans.  All  of the issued and outstanding shares of Common Stock
are fully paid and non-assessable.

Common Stock

     Holders  of  shares of Common Stock are entitled to one vote for each share
of  Common  Stock  held  of  record  on  all  matters submitted to a vote of the
shareholders,  other  than  the  election of directors in which shareholders are
entitled  to cumulate their votes in accordance with Arizona law. Subject to the
preferences  of  any  outstanding preferred stock, each share of Common Stock is
entitled  to  receive  dividends  as  may  be declared by the Company's Board of
Directors  out  of  funds  legally  available.  In  the  event  of  liquidation,
dissolution  or  winding  up  of  the  Company,  the holders of Common Stock are
entitled  to  share ratably in all assets remaining after payment in full of all
creditors  of  the  Company  and  the liquidation preferences of any outstanding
shares of preferred stock.

Serial Preferred Stock

     The  Serial  Preferred Stock may be issued in such series and denominations
as  deemed advisable by the Company's Board of Directors. Accordingly, the Board
of  Directors  is  empowered,  without  shareholder  approval,  to  issue Serial
Preferred  Stock with dividend, liquidation, conversion, voting, or other rights
that  could  adversely affect the voting power or other rights of holders of the
Common  Stock.  In  the  event  of issuance, the Serial Preferred Stock could be
utilized,  under  certain  circumstances, as a method of discouraging, delaying,
or  preventing  a  change  in  control  of  the  Company.  The  Company does not
currently intend to issue any shares of Serial Preferred Stock.

Registration Rights

     In  connection  with  the  acquisition of Sports Image, the Company entered
into   a   registration   agreement  with  the  sellers  of  Sports  Image.  The
registration  agreement  grants  the holders of the shares issued to the sellers
of  Sports  Image  the right to one "demand" registration as well as "piggyback"
registration   rights.   In   connection  with  the  acquisition  of  Motorsport
Traditions,  the  Company  entered  into  two  registration  agreements with the
sellers  of Motorsport Traditions. These agreements required the Company to file
a   registration  statement  covering  the  shares  issued  to  the  sellers  of
Motorsport  Traditions  and  to  use  its best efforts to cause the registration
statement  to  become  effective  as soon as practicable and to remain effective
until  December  31,  1999.  In  addition, the registration agreements grant the
holders   of   the  shares  issued  to  the  sellers  of  Motorsport  Traditions
"piggyback"  registration  rights.  In  connection  with  the  sale of shares of
Common  Stock  to  Hasbro,  the Company agreed to use its best efforts to file a
registration  statement  covering  such  shares  and  to  cause the registration
statement  to  become  effective and to remain effective until January 16, 2000.
In  March  1997,  the  Company  filed  a  registration statement and caused that
registration  statement  to  be  declared  effective  in  order  to  satisfy the
Company's  obligations  to  register  the  shares  covered  by  the registration
agreements described above.

Arizona Corporate Takeover Act and Certain Charter Provisions

     The  Company  is  subject  to  the  provisions  of Arizona Revised Statutes
Sections  10-2701  et.  seq. (the "Arizona Corporate Takeover Act"). The Arizona
Corporate  Takeover  Act  and  certain  provisions  of  the  Company's  Restated
Articles  and  Restated  Bylaws,  as summarized in the following paragraphs, may
have  the  effect  of  discouraging,  delaying,  or preventing hostile takeovers
(including  those  that  might  result in a premium over the market price of the
Company's  Common  Stock),  or  discouraging, delaying, or preventing changes in
control or management of the Company.
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Arizona Corporate Takeover Act

     Article  1  of  the  Arizona Corporate Takeover Act is intended to restrict
"greenmail"  attempts  by  prohibiting the Company from purchasing any shares of
its  capital stock from any beneficial owner of more than 5% of the voting power
of  the  Company  (a  "5%  Owner") at a per share price in excess of the average
market  price  during  the 30 trading days prior to the purchase, unless (i) the
5%  Owner  has  beneficially owned the shares to be purchased for a period of at
least  three  years  prior  to  the  purchase;  (ii) a majority of the Company's
shareholders  (excluding  the  5%  Owner,  its affiliates or associates, and any
officer  or director of the Company) approves the purchase; or (iii) the Company
makes the offer available to all holders of shares of its capital stock.

     Article  2  of the Arizona Corporate Takeover Act is intended to discourage
the  direct  or  indirect  acquisition  by any person of beneficial ownership of
shares  of  the  Company  (other than an acquisition of shares from the Company)
that  would,  when  added  to  other shares of the Company beneficially owned by
such  person,  immediately after the acquisition entitle such person to exercise
or  direct  the exercise of (a) at least 20% but less than 33 1/3%, (b) at least
33  1/3% but less than or equal to 50%, or (c) more than 50% of the voting power
of  the  Company's  capital  stock  (a "Control Share Acquisition"). The Arizona
Corporate  Takeover Act (1) gives the shareholders of the Company other than any
person  that  makes  or  proposes  to  make  a  Control  Share  Acquisition (the
"Acquiring  Person")  or the Company's directors and officers the right to limit
the  voting power of the shares acquired by the Acquiring Person that exceed the
threshold  voting  ranges  described  above,  other  than  in  the  election  of
directors,  and  (2)  gives the Company the right to redeem such shares from the
Acquiring  Person  at  a  price  equal  to their fair market value under certain
circumstances.

     Article  3  of the Arizona Corporate Takeover Act is intended to discourage
the   Company   from   entering  into  certain  mergers,  consolidations,  share
exchanges,  sales  or other dispositions of the Company's assets, liquidation or
dissolution  of  the  Company,  reclassification of securities, stock dividends,
stock  splits,  or  other distribution of shares, and certain other transactions
(each  a  "Business  Combination")  with  any Interested Shareholder (as defined
below)  or  any of the Interested Shareholder's affiliates for a period of three
years  after  the date that the Interested Shareholder first acquired the shares
of  Common  Stock  that qualify such person as an Interested Shareholder, unless
either  the  Business Combination or the Interested Shareholder's acquisition of
shares  is  approved  by  a  committee  of  the  Company's  Board  of  Directors
(comprised  of  disinterested  directors  or other persons) prior to the date on
which  the  Interested  Shareholder  first acquired the shares that qualify such
person  as  an  Interested  Shareholder.  In  addition,  Article 3 prohibits the
Company   from   engaging   in  any  Business  Combination  with  an  Interested
Shareholder  or  any  of  the  Interested  Shareholder's  affiliates  after such
three-year  period  unless (i) the Business Combination or acquisition of shares
by  the  Interested Shareholder was approved by the Company's Board of Directors
prior  to  the date on which the Interested Shareholder acquired the shares that
qualified   such   person  as  an  Interested  Shareholder;  (ii)  the  Business
Combination  is approved by the Company's shareholders (excluding the Interested
Person  or  any  of  its  affiliates)  at a meeting called after such three-year
period;  or  (iii)  the Business Combination satisfies each of certain statutory
requirements.  Article  3  defines  an  "Interested  Shareholder"  as any person
(other  than the Company and its subsidiaries) that either (a) beneficially owns
10%  or  more  of  the voting power of the outstanding shares of the Company, or
(b)  is an affiliate or associate of the Company and who, at any time within the
three-year  period preceding the transaction, was the beneficial owner of 10% or
more of the voting power of the outstanding shares of the Company.

Certain Charter Provisions

     In  addition  to  the  provisions  of  the  Arizona  Corporate Takeover Act
described  above,  the Company's Restated Articles and Restated Bylaws contain a
number  of  provisions  relating  to  corporate  governance  and  the  rights of
shareholders.  These  provisions  include  (a)  the  authority  of  the Board of
Directors  to fill vacancies on the Board of Directors; (b) the authority of the
Board  of  Directors  to issue preferred stock in series with such voting rights
and  other powers as the Board of Directors may determine; (c) a provision that,
unless  otherwise prohibited by law, special meetings of the shareholders may be
called  only  by  the  President  of  the Company, the Board of Directors, or by
holders  of  not  fewer  than 10% of all shares entitled to vote at the meeting;
and  (d)  a  provision  for  cumulative  voting  in  the  election of directors,
pursuant to Arizona law.
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<PAGE>
Shares Eligible For Future Sale

     As  of  May  15,  1998,  the  Company had 16,194,905 shares of Common Stock
outstanding,  of  which  approximately 13,786,900 shares are freely tradeable in
the  public  market  without restriction under the Securities Act unless held by
an  "affiliate"  of  the  Company, as that term is defined in Rule 144 under the
Securities  Act.  The  approximately  2,408,000 remaining shares of Common Stock
currently  outstanding  are  "restricted securities," as that term is defined in
Rule  144,  and  may  be  sold  only  in  compliance  with Rule 144, pursuant to
registration  under  the  Securities  Act or pursuant to an exemption therefrom.
The  Company  has  registered  an  aggregate  of  approximately  498,800 of such
"restricted  securities"  for  resale  pursuant  to  an  effective  registration
statement.  Affiliates  will  be subject to certain of the resale limitations of
Rule 144 as promulgated under the Securities Act.

     In  general,  under  Rule  144 as currently in effect, a person (or persons
whose  shares  are  aggregated),  including  a person who may be deemed to be an
"affiliate"  of the Company as that term is defined under the Securities Act, is
entitled   to   sell,   within  any  three-month  period,  a  number  of  shares
beneficially  owned  by  such  person  for at least one year in such amount that
does  not  exceed  the greater of (i) one percent of the then-outstanding shares
of  Common  Stock  (approximately 161,949 shares as of May 15, 1998) or (ii) the
average  weekly  trading  volume  of  the  Common Stock during the four calendar
weeks  immediately  preceding the date on which notice of the sale is filed with
the  Commission.  Sales  under  Rule  144  also  are  subject  to  certain other
requirements  relating  to  the  manner of sale, notice, and the availability of
current  public  information  about  the  Company.  However, a person who is not
deemed  to  have  been  an  affiliate  at  any  time  within  the  three  months
immediately  prior to the date of sale and who has beneficially owned his or her
shares  for  at  least two years is entitled to sell those shares without regard
to  the  volume,  manner  of  sale  or  notice  requirements.  An  aggregate  of
approximately  1,901,000 shares currently held by certain officers and directors
of  the  Company  currently  are  available  for  sale  under Rule 144. Sales of
substantial  amounts  of  Common Stock by shareholders of the Company under Rule
144  or  otherwise,  or even the potential for such sales, may have a depressive
effect on the market price of the Common Stock.

     As  of May 15, 1998, options to purchase a total of approximately 1,071,144
shares  of  Common  Stock were outstanding under the Company's 1993 Stock Option
Plan.  The Company has filed registration statements under the Securities Act to
register  for  offer  and sale the 2,750,000 shares of Common Stock reserved for
issuance  pursuant to the exercise of stock options granted under the 1993 Plan.
Shares  issued  upon  the  exercise of stock options granted under the 1993 Plan
generally will be eligible for sale in the public market.

Transfer Agent and Registrar

     The  transfer  agent  and  registrar  for  the  Company's  Common  Stock is
American Stock Transfer and Trust Company, New York, New York.
                                       45
<PAGE>
                   CERTAIN FEDERAL INCOME TAX CONSIDERATIONS

     The  following is a general summary of certain United States federal income
tax  considerations  relevent  to  Holders  of  the  Notes  and the Common Stock
issuable  upon  conversion  thereof  as  of  the date hereof. This discussion is
based  on  existing  provisions of the Internal Revenue Code of 1986, as amended
(the  "Code"),  Treasury  regulations promulgated thereunder, judicial decisions
now  in  effect,  and administrative rulings, all of which are subject to change
or  alternative  construction,  possibly  with  retroactive effect. This summary
does  not  discuss  other  federal taxes (such as federal estate and gift taxes)
that  may  be  important to Holders of the Notes or any state, local, or foreign
tax  considerations,  nor  does  it  purport  to  address all federal income tax
consequences  applicable  to  all  categories of investors, some of which may be
subject  to special rules in light of their specific circumstances, such as life
insurance   companies,   tax-exempt  organizations,  dealers  in  securities  or
currency,  banks  or  other  financial  institutions, investors whose functional
currency  is  not  the United States dollar, or investors that hold the Notes as
part  of a hedge, straddle, or conversion transaction. In addition, this summary
deals  only  with  Notes  and  Common Stock into which the Notes are convertible
that  are  held  as  "capital  assets" within the meaning of Section 1221 of the
Code  and  that  are purchased by investors upon initial issuance at the initial
offering  price.  The  Company  will not seek a ruling from the Internal Revenue
Service  (the  "IRS")  with  regard  to  the  United  States  federal income tax
treatment  relating to an investment in the Notes or the Common Stock into which
the  Notes  are  convertible  and, therefore, there can be no assurance that the
IRS will agree with the conclusions set forth below.

     For  purposes  of  this  summary, the term "U.S. Holder" means a beneficial
owner  of a Note or Common Stock that is (i) a citizen or resident of the United
States,  (ii) except to the extent otherwise provided in Treasury regulations, a
partnership,  a  corporation,  or  other entity created or organized in or under
the  laws  of  the  United States or any political subdivision thereof, (iii) an
estate  the  income of which is subject to United States federal income taxation
regardless  of its source, and (iv) a trust if (a) a United States court is able
to  exercise  primary supervision over the trust's administration and (b) one or
more  United States fiduciaries have the authority to control all of the trust's
substantial  decisions.  The  term  "Non-U.S.  Holder" shall mean the beneficial
owner of a Note or Common Stock other than a U.S. Holder.

PERSONS  CONSIDERING  THE  PURCHASE  OF  THE  NOTES SHOULD CONSULT THEIR OWN TAX
ADVISORS  CONCERNING  THE APPLICATION OF UNITED STATES FEDERAL TAX LAWS, AS WELL
AS  THE  LAWS  OF  ANY  STATE,  LOCAL  OR  FOREIGN TAXING JURISDICTION, TO THEIR
PARTICIPATION   IN  THE  OFFERING,  OWNERSHIP  AND  DISPOSITION  OF  THE  NOTES,
INCLUDING  CONVERSION  OF  THE  NOTES,  AND  THE  EFFECT  THAT  THEIR PARTICULAR
SITUATIONS  MAY  HAVE  ON SUCH TAX CONSIDERATIONS. THIS SUMMARY DOES NOT PURPORT
TO  ADDRESS  ALL  ASPECTS OF FEDERAL, STATE, LOCAL, OR FOREIGN TAXATION THAT MAY
BE RELEVANT TO AN INVESTOR'S DECISION TO PURCHASE THE NOTES.

Taxation of U.S. Holders

     Adjustments   to   Conversion   Price. The   Indenture  provides  that  the
conversion  price will be adjusted upon the occurrence of certain circumstances.
Section  305  of the Code treats as a distribution taxable as a dividend (to the
extent  of  the  Company's  current or accumulated earnings and profits) certain
actual  or  constructive  distributions  of  stock  with  respect  to  stock and
convertible   securities.  Applicable  Treasury  regulations  treat  holders  of
convertible  debentures  as  having  received  such  a constructive distribution
where  the  conversion  price  is adjusted to reflect certain distributions with
respect  to  the  stock  into which such debentures are convertible. Thus, under
certain  circumstances,  an  adjustment in the conversion price of the Notes may
be  taxable to the U.S. Holders as a dividend distribution. In such a case, U.S.
Holders  may  recognize  income  as  a result of an event pursuant to which they
receive  no  cash  or property that could be used to pay the related income tax.
Generally,  a  Holder's  tax  basis in a Note will be increased by the amount of
any  such  constructive  dividend.  Holders  of the Notes are advised to consult
their  tax  advisors  with  respect  to  potential taxable constructive dividend
distributions upon such conversion price modifications.
                                       46
<PAGE>
     Payments  of  Interest. The payment of stated interest on the Notes will be
taxable  to  a U.S. Holder as ordinary interest income at the time it accrues or
is  received  in  accordance  with  the  Holder's usual method of accounting for
federal income tax purposes.

     Conversion  of a Note into Common Stock. In general, a U.S. Holder will not
recognize  gain  or loss on conversion of a Note solely into Common Stock of the
Company  pursuant  to  the  terms  of  the  Notes,  except  with respect to cash
received  in  lieu of a fractional share. The holding period of the Common Stock
received  by  the  U.S.  Holder upon conversion of a Note generally will include
the  period  during  which  the  Note was held prior to the conversion. The U.S.
Holder's  aggregate  tax basis in the Common Stock received upon conversion of a
Note  generally  will  equal  the  U.S. Holder's aggregate tax basis in the Note
converted,  reduced  by  the  portion  allocable  to  cash received in lieu of a
fractional  share.  A  U.S. Holder generally will recognize capital gain or loss
in  connection with any cash received in lieu of a fractional share in an amount
equal  to  the  difference  between  the  amount  of  cash received and the U.S.
Holder's  tax  basis  in the fractional share. U.S. Holders should consult their
own  tax  advisors  regarding  the tax consequences of converting the Notes into
Common  Stock, in particular in the case of the conversion of a Note into Common
Stock  after  a Regular Record Date for the payment of interest but prior to the
next succeeding Interest Payment Date.

     Disposition  of  Notes  or  Common  Stock. A  U.S.  Holder of a Note or the
Common  Stock  into which it was converted generally will recognize capital gain
or  loss  upon  the sale, exchange, retirement, or other disposition of the Note
or  Common  Stock.  The  amount  of capital gain or loss to be recovered will be
measured  by  the  difference  between  (i)  the  amount realized (except to the
extent  the  amount  is  attributable  to  accrued  interest  income, which will
generally  be  taxable  as ordinary income) and (ii) the U.S. Holder's tax basis
in  the  Note  or the Common Stock. The gain or loss on such disposition will be
taken  into  account  in determining the amount of the U.S. Holder's net capital
gain,  which is taxed at a rate of 20% if the Note or Common Stock has been held
for  more  than 18 months at the time of such disposition or at a rate of 28% if
the  Note or Common Stock has been held for more than one year but not more than
18 months at the time of such disposition.

     Market  Discount. The  resale  of  Notes  may  be  affected  by the "market
discount"  provisions  of  the  Code. For this purpose, the market discount on a
Note  generally  will  be  equal  to  the  amount,  if  any, by which the stated
redemption  price  at  maturity  of  the  Note immediately after its acquisition
exceeds  the  holder's tax basis in the Note. Subject to a de minimis exception,
these  provisions  generally  require  a  holder  of a Note acquired at a market
discount  to  treat as ordinary income any gain recognized on the disposition of
such  Note  to  the  extent of the "accrued market discount" on such Note at the
time  of  disposition.  In general, market discount on a Note will be treated as
accruing  on  a  straight-line  basis  over  the  term  of such Note, or, at the
election  of  the  holder,  under  a  constant  yield method. A holder of a Note
acquired  at  a  market  discount  may  be  required to defer the deduction of a
portion  of  the interest on any indebtedness incurred or maintained to purchase
or  carry  the  Note  until  the  Note  is disposed of in a taxable transaction,
unless   the  holder  elects  to  include  accrued  market  discount  in  income
currently.

     Distributions  with Respect to Common Stock. In general, distributions made
by  the  Company  with  respect  to  Common  Stock will constitute dividends for
federal  income  tax purposes and will be taxable to a holder as ordinary income
to  the  extent  of  the Company's undistributed current or accumulated earnings
and  profits  (as  determined for federal income tax purposes). Distributions in
excess  of  the  Company's  current  or accumulated earnings and profits will be
treated  first  as a nontaxable return of capital reducing the U.S. Holder's tax
basis  in  the Common Stock, thus increasing the amount of any gain (or reducing
the  amount  of  any loss) which might be realized by such holder upon the sale,
exchange,  or  redemption of such Common Stock. Any such distributions in excess
of  the  U.S.  Holder's tax basis in the Common Stock will be treated as capital
gain  to the U.S. Holder (provided the Common Stock is held as a capital asset),
and  will  be  either  long-term  (more  than 18 months), mid-term (more than 12
months  but  not  more  than 18 months), or short-term (not more than 12 months)
capital  gain  depending upon the Holder's federal income tax holding period for
the Common Stock.

     Subject  to  certain  limitations, to the extent that distributions made by
the  Company  are  treated  as  dividends, a U.S. Holder of Common Stock that is
taxed  as  a  domestic  corporation and that meets the applicable holding period
and taxable income requirements of the Code may be entitled to a deduction
                                       47
<PAGE>
under  Section  243 of the Code equal in amount to 70% of the dividends paid out
of  such earnings and profits (the "Dividends Received Deduction"). With respect
to  Common  Stock  considered to be "portfolio stock" as defined in Section 246A
of  the  Code,  the  Dividends  Received Deduction will be reduced to the extent
that  the Common Stock constitutes "debt financed portfolio stock." In addition,
under  certain  circumstances,  the  receipt  of  a dividend on the Common Stock
determined  to  be  an "extraordinary dividend" may cause the Holder's tax basis
in  the  Common  Stock  to be reduced by the untaxed portion of the dividend and
could result in gain recognition pursuant to Section 1059 of the Code.

Taxation of Non-U.S. Holders

     Payments  of  Interest. The  payment  of  stated  interest on a Note by the
Company  or  any  Paying  Agent  to  a  Non-U.S.  Holder  will  qualify  for the
"portfolio  interest  exemption"  and,  therefore, will not be subject to United
States  federal  income  tax  or  withholding  tax,  provided that such interest
income  is  not taxable as "effectively connected" with a United States trade or
business  of  the Non-U.S. Holder and provided that the Non-U.S. Holder (i) does
not  actually  or constructively own 10% or more of the combined voting power of
all  classes  of stock of the Company entitled to vote, (ii) is not a controlled
foreign  corporation  related  to the Company actually or constructively through
stock  ownership,  (iii) is not a bank receiving interest on a loan entered into
in  the ordinary course of business, and (iv) either (a) provides a Form W-8 (or
suitable  substitute  form)  signed under penalties of perjury that includes its
name  and address and certifies as to its non-United States status in compliance
with  applicable law and regulations, or (b) deposits the Note with a securities
clearing  organization,  bank,  or  financial  institution that holds customers'
securities  in  the ordinary course of its trade or business and which holds the
Note  and  provides  a  statement to the Company or its agent under penalties of
perjury  in  which  it certifies that such a Form W-8 (or a suitable substitute)
has  been received by it from the Non-U.S. Holder or qualifying intermediary and
furnishes  the  Company  or  its  agent  with  a  copy  thereof. For purposes of
determining  whether  a Non-U.S. Holder constructively owns more than 10% of the
Company's  combined  voting power, the Non-U.S. Holder will be treated as owning
the  number  of shares of Common Stock that it would acquire if it converted all
of its Notes.

     Recently   finalized   Treasury  regulations  (the  "Regulations")  provide
alternative  methods  for  satisfying the certification requirement described in
clause  (iv)  above.  These Regulations also generally will require, in the case
of  Notes held by a foreign partnership, that (a) the certification described in
clause  (iv)  above  be  provided  by  the  partners  rather than by the foreign
partnership,  and  (b)  the partnership provide certain information, including a
United  States taxpayer identification number. A look-through rule will apply in
the  case  of tiered partnerships. These Regulations generally will be effective
January  1, 1999. Non-U.S. Holders of the Notes are advised to consult their tax
advisors  with  respect  to  their  qualification  for  the  portfolio  interest
exemption and the steps necessary to comply with such exemption.

     Except  to  the extent otherwise provided under an applicable tax treaty, a
Non-U.S.  Holder  generally  will  be  taxed in the same manner as a U.S. Holder
with  respect  to  interest  on  a  Note  if such interest income is effectively
connected  with  a  United  States  trade  or  business  of the Non-U.S. Holder.
Effectively  connected  interest  received  by  a  corporate Non-U.S. Holder may
also,  under  certain circumstances, be subject to an additional "branch profits
tax"  at  a 30% rate (or, if applicable, a lower treaty rate). A Non-U.S. Holder
may  be required to satisfy certain certification requirements in order to claim
a  reduction  of  or  exemption  from  withholding  under  the  foregoing rules.
Non-U.S.  Holders  should  consult  applicable  income  tax  treaties, which may
provide different rules.

     Interest  income  of  a  Non-U.S.  Holder that is not effectively connected
with  a  United  States  trade  or  business  and  that does not qualify for the
portfolio  interest  exemption  described  above  generally will be subject to a
withholding tax at a 30% rate (or, if applicable, a lower treaty rate).

     Conversion  of  a  Note  into  Common  Stock. In  general, no United States
federal  income  tax or withholding tax will be imposed upon the conversion of a
Note  into  Common Stock by a Non-U.S. Holder except with respect to the receipt
of  cash  in  lieu of fractional shares by Non-U.S. Holders upon conversion of a
Note,  where  any  one  of  the  four  exceptions described below under "Certain
Federal   Income   Tax   Considerations  --  Taxation  of  Non-U.S.  Holders  --
Disposition  of Notes or Common Stock" is applicable. In addition, under certain
circumstances, the extent to which the fair market value of the Common
                                       48
<PAGE>
Stock  received  upon  conversion  is  attributable  to accrued interest will be
treated  as  ordinary  interest income taxable as described above under "Certain
Federal  Income  Tax  Considerations -- Taxation of Non-U.S. Holders -- Payments
of Interest."

     Disposition  of  Notes  or Common Stock. A Non-U.S. Holder of a Note or the
Common  Stock  into  which  it  was  converted  generally will not be subject to
United  States federal income tax or withholding tax on any gain realized on the
sale,  exchange,  retirement,  or  other disposition of the Note or Common Stock
(including  the  receipt of cash in lieu of fractional shares upon conversion of
the  Note  to Common Stock), unless (i) the gain is effectively connected with a
United  States  trade  or business of the Non-U.S. Holder, (ii) in the case of a
Non-U.S.  Holder  who  is  an  individual,  such holder is present in the United
States  for  a period or periods aggregating 183 days or more during the taxable
year  of  the disposition, and either such holder has a "tax home" in the United
States  or  the disposition is attributable to an office or other fixed place of
business  maintained  by  such  holder  in the United States, (iii) the Non-U.S.
Holder  is  subject  to tax pursuant to the provisions of the Code applicable to
certain  United  States expatriates, or (iv) the Company is a United States real
property  holding  corporation.  The  Company does not believe that it is, or is
likely to become, a United States real property holding corporation.

     Distributions  with  Respect  to  Common Stock. To the extent distributions
made  by the Company are treated as dividends (as described above under "Certain
Federal  Income  Tax Considerations -- Taxation of U.S. Holders -- Distributions
with  Respect  to  Common  Stock"),  a Non-U.S. Holder will be subject to United
States  federal  withholding  tax at a 30% rate (or lower rate provided under an
applicable  income  tax  treaty) on dividends paid (or deemed paid, as described
above  under  "Certain  Federal  Income  Tax  Considerations -- Taxation of U.S.
Holders  --  Adjustments  to  Conversion  Price")  on  Common  Stock, unless the
dividends  are  taxable  as effectively connected with the conduct of a trade or
business  in the United States and the Non-U.S. Holder delivers IRS Form 4224 to
the  payer.  Except  to  the  extent  otherwise provided under an applicable tax
treaty,  a  Non-U.S. Holder generally will be taxed in the same manner as a U.S.
Holder  on  dividends  paid (or deemed paid) that are effectively connected with
the  conduct of a trade or business in the United States by the Non-U.S. Holder.
If  such  Non-U.S.  Holder is a foreign corporation, it also may be subject to a
United  States  branch profits tax on such effectively connected income at a 30%
rate  or such lower rate as may be specified by an applicable income tax treaty.
 
     Under  current  Treasury  regulations,  dividends  paid  to an address in a
foreign  country  are  presumed to be paid to a resident of that country (unless
the  payer  has knowledge to the contrary) for purposes of the withholding rules
discussed  below  and, under the current interpretation of Treasury regulations,
for  purposes  of  determining the applicability of a tax treaty rate. Under the
Regulations  effective  January  1,  1999,  however, a Non-U.S. Holder of Common
Stock  who  wishes  to  claim  the benefit of an applicable treaty rate would be
required  to  satisfy  applicable certification requirements. In addition, under
these  Regulations,  in  the case of Common Stock held by a foreign partnership,
the  certification requirement generally would be applied to the partners of the
partnership   and   the   partnership  would  be  required  to  provide  certain
information,  including  a  United  States taxpayer identification number. These
Regulations also will provide look-through rules for tiered partnerships.

Backup Withholding and Information Reporting

     U.S.  Holders. Under  current  United  States  federal income tax law, U.S.
Holders  of  Notes or Common Stock will be subject to information reporting and,
under  certain circumstances, may be subject to "backup withholding" at the rate
of  31%  in  respect  to payments of principal, interest, and dividends made to,
and   the  proceeds  of  disposition  of  Notes  or  Common  Stock  by,  certain
noncorporate  U.S.  Holders.  Generally, the backup withholding rules will apply
only  if the U.S. Holder (i) fails to furnish its taxpayer identification number
("TIN")  to the payor, (ii) furnishes such payor with an incorrect TIN, (iii) is
notified  by  the IRS that it has failed to report properly interest, dividends,
or  other  "reportable  payments"  as defined by the Code, or (iv) under certain
circumstances,  fails  to  provide  such  payor  or the U.S. Holder's securities
broker  with  a  certified  statement, signed under penalty of perjury, that the
TIN  provided  is  its correct number and that the U.S. Holder is not subject to
backup  withholding.  Backup withholding will not apply with respect to payments
made  to certain U.S. Holders of the Notes, including payments to certain exempt
recipients (such as corporations and exempt organizations). The amount of
                                       49
<PAGE>
backup  withholding  from  a  payment  to  a  Holder will be allowed as a credit
against  the  Holder's  federal income tax liability and may entitle such Holder
to a refund, provided the required information is furnished to the IRS.

     Non-U.S.  Holders. The  Company must report annually to the IRS and to each
Non-U.S.  Holder any interest or dividend that is subject to withholding or that
is  exempt  from U.S. withholding tax pursuant to a tax treaty or the exceptions
described above.

     Backup  withholding  at  a  rate of 31% and information reporting generally
may  apply  to  payments of principal and interest if the payee fails to certify
under  penalties  of  perjury  that  it is not a U.S. person, provided the payor
does  not  have  actual  knowledge  that  the  holder is a United States person.
Dividends  paid  to Non-U.S. Holders that are subject to the 30% withholding tax
described  above  or  that  are  subject  to  treaty reduction generally will be
exempt from United States backup withholding tax.

     Payment  of  the  proceeds  of  the  sale  or other disposition of Notes or
Common  Stock to or through a United States office of a United States or foreign
broker  will be subject to information reporting and possible backup withholding
at  a  rate of 31% unless the owner certifies its non-United States status under
penalties  of perjury or otherwise establishes an exemption, provided the broker
does  not  have  actual  knowledge  that the holder is a U.S. Person or that the
conditions  of  any  other exemption are not, in fact, satisfied. Payment of the
proceeds  on the sale of Notes or Common Stock to or through a foreign office of
a  foreign  broker  that  is  not  a "U.S. related person" generally will not be
subject  to information reporting or backup withholding tax. For this purpose, a
"U.S.  related  person"  is  (i)  a  "controlled foreign corporation" for United
States  federal  income  tax  purposes  or  (ii) a foreign person 50% or more of
whose  gross  income  from  all  sources  for a specified period is derived from
activities  that  are  effectively connected with the conduct of a United States
trade  or  business. In the case of the payment of proceeds from the disposition
of  Notes  to  or  through  a foreign office of a broker that is either a United
States  person  or  a  related  person, information reporting is required on the
payment  unless  the broker has documentary evidence in its files that the owner
is a Non-U.S. Holder and the broker has no actual knowledge to the contrary.

     Any  amounts  withheld under the backup withholding rules from a payment to
a  Non-U.S. Holder will be allowed as a refund or a credit against such Non-U.S.
Holder's   United   States  federal  income  tax,  provided  that  the  required
information is furnished to the IRS.

     The  backup  withholding  and  information  reporting  rules  would also be
changed  by  the  Regulations. These Regulations will provide that proceeds from
the  disposition  of  Common  Stock  after December 31, 1998 will be exempt from
backup  withholding  and  information  reporting  only  if  the  Non-U.S. Holder
complies  with  certain  certification  requirements or otherwise establishes an
exemption.

     Holders  of  Notes  should  consult  their  tax  advisors  regarding  their
qualification  for  exemption  from  backup  withholding  and  the procedure for
obtaining such an exemption.

THE  FOREGOING SUMMARY OF CERTAIN FEDERAL INCOME TAX CONSEQUENCES IS FOR GENERAL
INFORMATION  ONLY AND IS NOT TAX ADVICE. ACCORDINGLY, PROSPECTIVE HOLDERS SHOULD
CONSULT  THEIR  OWN  TAX  ADVISORS  WITH  RESPECT TO THE TAX CONSEQUENCES OF THE
ACQUISITION,  OWNERSHIP,  AND DISPOSITION OF THE NOTES AND THE COMMON STOCK INTO
WHICH  THE  NOTES  ARE  CONVERTIBLE,  INCLUDING  THE APPLICABILITY AND EFFECT OF
STATE, LOCAL, FOREIGN, AND OTHER TAX LAWS.

                             PLAN OF DISTRIBUTION

     Pursuant  to  the  Registration  Rights  Agreement, the Company has filed a
Registration  Statement,  of  which  this  Prospectus  forms  a  part,  with the
Commission  covering the resale of the Securities. The Company has agreed to use
all  reasonable  efforts  to keep the Registration Statement effective until two
years  from  the  date of this Prospectus (or such earlier date when the holders
of  the  Securities  are  able  to  sell all such Securities immediately without
restriction pursuant to Rule 144(k) under the Securities Act
                                       50
<PAGE>
of   1933   or   any   successor  rule  thereto  or  otherwise).  Under  certain
circumstances  set  forth in the Registration Rights Agreement, the Company will
be  permitted  to suspend the use of this Prospectus in connection with sales of
Securities  by  Selling  Securityholders  during  certain  periods  of time. The
specific  provisions  relating  to  the  registration rights described above are
contained  in  the  Registration  Rights Agreement, and the foregoing summary is
qualified in its entirety by reference to the provisions of such agreement.

     Sales  of  the  Securities  may  be  effected  by or for the account of the
Selling  Securityholders  from  time  to time in transactions (which may include
block  transactions  in  the  case  of the Conversion Shares) on any exchange or
market  on  which  such  Securities  are  listed  or  quoted,  as applicable, in
negotiated  transactions,  through  a  combination  of  such methods of sale, or
otherwise,  at  fixed prices that may be changed, at market prices prevailing at
the  time  of  sale,  at  prices  related  to  prevailing  market  price,  or at
negotiated  prices.  The Selling Securityholders may effect such transactions by
selling  the  Notes  or  the  Conversion  Shares directly to purchasers, through
broker-dealers   acting  as  agents  for  the  Selling  Securityholders,  or  to
broker-dealers  who  may  purchase  Securities as principals and thereafter sell
the  Notes  or  Conversion  Shares  from time to time in transactions (which may
include  block  transactions  in  the  case  of  the  Conversion  Shares) on any
exchange  or  market on which Securities are listed or quoted, as applicable, in
negotiated  transactions,  through  a  combination  of  such  methods of sale or
otherwise.    In    effecting   sales,   broker-dealers   engaged   by   Selling
Securityholders  may  arrange  for  other  broker-dealers  to  participate. Such
broker-dealers,  if  any,  may  receive  compensation  in the form of discounts,
concessions   or   commissions  from  the  Selling  Securityholders  and/or  the
purchasers  of  the  Notes or Conversion Shares for whom such broker-dealers may
act  as  agents  or  to  whom  they  may  sell  as  principals,  or  both (which
compensation  as  to  a particular broker-dealer might be in excess of customary
commissions).

     In  addition,  any  Notes  or  Conversion Shares covered by this Prospectus
which  qualify  for  sale pursuant to Rule 144 or Rule 144A under the Securities
Act  may  be  sold  under  Rule  144  or  Rule 144A rather than pursuant to this
Prospectus.  There is no assurance that any Selling Securityholder will sell any
Notes  or Conversion Shares described herein, and any Selling Securityholder may
transfer,  devise  or  gift  the  Notes  or Conversion Shares by other means not
described herein.

     The  Selling Securityholders and any broker-dealers, agents or underwriters
that  participate  with the Selling Securityholders in the distribution Notes or
Conversion  Shares  may be deemed to be "underwriters" within the meaning of the
Securities  Act. Any commissions paid or any discounts or concessions allowed to
any  such  persons,  and  any  profits  received  on  the resale of the Notes or
Conversion  Shares  offered  hereby  and  purchased  by them may be deemed to be
underwriting commissions or discounts under the Securities Act.

     At  the  time  a  particular  offering  of  the Notes and/or the Conversion
Shares  is  made  and  to the extent required, the aggregate principal amount of
Notes  and  number  of Conversion Shares being offered, the name or names of the
Selling  Securityholders  and  the  terms of the offering, including the name or
names  of any underwriters, broker-dealers or agents, any discounts, concessions
or  commissions  and  other  terms  constituting  compensation  from the Selling
Securityholders,  and  any  discounts,  concessions  or  commissions  allowed or
reallowed  or  paid  to  broker-dealers,  will  be  set forth in an accompanying
Prospectus Supplement.

     Pursuant  to  the  Registration Rights Agreement, the Company has agreed to
bear  all  expenses  (other  than  selling  commissions)  in connection with the
registration   and   sale  of  the  Securities  being  offered  by  the  Selling
Securityholders.  Such  expenses are estimated to be approximately $110,000. The
Company  has  agreed  to  indemnify  the Selling Securityholders against certain
liabilities, including liabilities under the Securities Act.

     To   comply   with   the  securities  laws  of  certain  jurisdictions,  if
applicable,  the  Notes  and Conversion Shares offered hereby will be offered or
sold  in  such  jurisdictions  only  through  registered  or licensed brokers or
dealers.  In  addition,  in certain states the Securities may not be sold unless
they  have  been  registered or qualified for sale in the applicable state or an
exemption  from  the registration or qualifications requirement is available and
is complied with.

     Under  applicable  rules and regulations under the Exchange Act, any person
engaged  in  a distribution of the Notes or the Conversion Shares may be limited
in its ability to engage in market activities with
                                       51
<PAGE>
respect  to the Notes or the Conversion Shares. In addition and without limiting
the  foregoing,  each  Selling  Securityholder  will  be  subject  to applicable
provision  of  the  Exchange Act and the rules and regulations thereunder, which
provisions  may  limit the timing of purchases and sales of any of the Notes and
Conversion  Shares  by the Selling Securityholders. The foregoing may affect the
marketability of the Notes and the Conversion Shares.

                                 LEGAL MATTERS

     The validity of the  Securities  offered hereby will be passed upon for the
Company  by  O'Connor,   Cavanagh,   Anderson,   Killingsworth  &  Beshears,   a
professional  association,  Phoenix,  Arizona.  Certain  members  of  such  firm
beneficially owned 14,000 shares of the Company's Common Stock as of the date of
this Prospectus.

                                    EXPERTS

     The  consolidated  financial  statements of the Company as of September 30,
1996  and 1997 and for each of the three years in the period ended September 30,
1997  incorporated  by  reference in this Prospectus have been audited by Arthur
Andersen  LLP,  independent  public  accountants,  as indicated in their reports
with  respect thereto, and are incorporated by reference herein in reliance upon
the authority of said firm as experts in giving said reports.

                            ADDITIONAL INFORMATION

     The  Company has filed with the Commission a Registration Statement on Form
S-3  under  the  Securities  Act  with respect to the Securities offered hereby.
This  Prospectus  does  not  contain  all  of  the  information set forth in the
Registration  Statement,  certain parts of which have been omitted in accordance
with  the  rules and regulations of the Commission. Statements contained in this
Prospectus  as to the contents of any contract or other document referred to are
summaries  of the material provisions thereof, and in each instance reference is
made  to  the  copy  of  such  contract or other document filed as an exhibit or
incorporated   by   reference  to  the  Registration  Statement  of  which  this
Prospectus  forms a part, each such statement being qualified in all respects by
such  reference.  For  further  information  with respect to the Company and the
Securities  offered  hereby,  reference  is  made to the Registration Statement,
including  the  exhibits  that  are  a  part thereof, which may be obtained upon
request  to  the Commission and the payment of the prescribed fee. Copies of the
Registration  Statement  may be inspected, without charge, at the offices of the
Commission,  or  obtained  at prescribed rates from the Public Reference Section
of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549.
                                       52
<PAGE>
================================================================================

       No  dealer,  salesperson  or other person has been authorized to give any
information  or  to  make  any representations in connection with this offering,
other  than  those  made  in  this  Prospectus,  and,  if  given  or  made, such
information   or  representations  must  not  be  relied  upon  as  having  been
authorized  by  the  Company.  This  Prospectus  does not constitute an offer to
sell,  or  a  solicitation  of  an  offer  to buy, to anyone or by anyone in any
jurisdiction  where, or to any person to whom, it would be unlawful to make such
an  offer  or solicitation. Neither the delivery of this Prospectus nor any sale
made  hereunder  shall,  under  any  circumstances,  create any implication that
there  has been no change in the affairs of the Company since the date hereof or
that  information  contained  herein is correct as of any time subsequent to its
date.

                 --------------------------------------------
                               TABLE OF CONTENTS
                 --------------------------------------------

                                                                            Page
                                                                            ----
Summary ..................................................................    3
Risk Factors .............................................................    7
Use of Proceeds ..........................................................   15
Dividend Policy ..........................................................   15
Capitalization ...........................................................   15
Price Range of Common Stock ..............................................   16
Selected Consolidated Financial Data .....................................   17
Unaudited Pro Forma Condensed Combined                           
   Financial Information .................................................   19
Business .................................................................   21
Selling Securityholders ..................................................   33
Description of Notes .....................................................   34
Description of Capital Stock .............................................   43
Certain Federal Income Tax Considerations ................................   46
Plan of Distribution .....................................................   50
Legal Matters ............................................................   52
Experts ..................................................................   52
Additional Information ...................................................   52

================================================================================

                                  $100,000,000


                                     ACTION
                          Performance Companies, Inc.


                               4 3/4% Convertible
                               Subordinated Notes
                                    Due 2005
                                       and
                             Shares of Common Stock
                            Issuable Upon Conversion
                                     Thereof


             -----------------------------------------------------
                                   PROSPECTUS
             -----------------------------------------------------
                                             , 1998

================================================================================
<PAGE>

                                    PART II
                    INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution.

     The  following  table  sets forth the expenses payable by the Registrant in
connection  with  the  offering  described in the Registration Statement. All of
the amounts shown are estimates except for the registration fees:

                                                   Amount to be Paid
                                                   -----------------
         Registration Fee .........................   $  29,500.00
         Nasdaq Listing Fee .......................      17,500.00
         Accountants' Fees and Expenses ...........      10,000.00
         Legal Fees and Expenses ..................      40,000.00
         Printing and Engraving Expenses ..........      10,000.00
         Miscellaneous Fees .......................       3,000.00
                                                      ------------
            Total .................................   $ 110,000.00
                                                      ============

Item 15. Indemnification of Directors and Officers.

     The  Registrant's  Amended  and  Restated  Articles  of  Incorporation (the
"Restated  Articles")  require  the Registrant to indemnify and advance expenses
to  any  person  who incurs liability or expense by reason of such person acting
as  a  director of the Corporation, to the fullest extent allowed by the Arizona
Business  Corporation Act (the "Business Corporation Act"). This indemnification
is   mandatory   with  respect  to  directors  in  all  circumstances  in  which
indemnification  is  permitted  by  the Business Corporation Act, subject to the
requirements  of  the Business Corporation Act. In addition, the Registrant may,
in  its  sole  discretion, indemnify and advance expenses, to the fullest extent
allowed  by  the Business Corporation Act, to any person who incurs liability or
expense  by reason of such person acting as an officer, employee or agent of the
Registrant,  except  where indemnification is mandatory pursuant to the Business
Corporation  Act,  in  which case the Registrant is required to indemnify to the
fullest  extent  required  by  the Business Corporation Act. The effect of these
provisions is described below.

Required Indemnification

     The  Restated  Articles  and  the  Business  Corporation  Act  require  the
Registrant  to indemnify all "Outside Directors," as defined below, and officers
of  the  Registrant who are not directors against "liability," as defined below.
The  Restated  Articles  and  the  Business  Corporation  Act  also  require the
Registrant  to  indemnify  against  reasonable "expenses," as defined below, any
director  who  is the prevailing party in the defense of any proceeding to which
the  director  is  a  party  because  such  person  is  or was a director of the
Registrant.  In  addition,  the Business Corporation Act requires the Registrant
to  pay  expenses  to Outside Directors in advance of a final disposition of the
proceeding   if   (1)  the  director  furnishes  to  the  Registrant  a  written
affirmation  (an  "Affirmation") of his or her good faith belief that (i) his or
her  conduct  was  in  good  faith,  (ii) he or she reasonably believed that the
conduct  was  in the best interests of the Registrant or at least not opposed to
the  Registrant's  best  interests,  and  (iii)  in  the  case  of  any criminal
proceeding,  he  or  she  had  no  reasonable  cause  to believe the conduct was
unlawful  (the  "Standard  of  Conduct"),  and  (2)  the  director  provides the
Registrant  with  a  written undertaking (an "Undertaking") to repay the advance
if  it  ultimately  is determined that the director did not meet the Standard of
Conduct.  However,  the  Business  Corporation Act prohibits the Registrant from
advancing  expenses  to an Outside Director if a court determines before payment
that  the  director  failed to meet the Standard of Conduct and a court does not
otherwise authorize indemnification.

     The  Restated  Articles  and  the Business Corporation Act also require the
Registrant  to  indemnify  a  director  who  is  not an Outside Director against
liability,  but  only if the Registrant is authorized in the specific case after
a  determination  has  been  made by either (a) a majority of the members of the
Board  of  Directors  who  are  not  at  the time parties to the proceeding, (b)
special  legal  counsel,  or  (c)  the shareholders of the Registrant (excluding
shares owned by or voted under the control of directors who
                                      II-1
<PAGE>
are  at  the  time  parties  to  the  proceeding)  that the director has met the
Standard  of  Conduct (a "Determination"). In addition, the Business Corporation
Act  prohibits the Registrant from indemnifying a director who is not an Outside
Director  in  connection  with a proceeding by or in the right of the Registrant
in  which  the  director  is adjudged liable to the Registrant, or in connection
with  a  proceeding  in which the director was adjudged liable on the basis that
the  director  improperly  received  a  personal  benefit.  As  permitted by the
Business  Corporation  Act, the Restated Articles also require the Registrant to
pay  for  or  reimburse  the  reasonable  expenses  of  a director who is not an
Outside  Director  in  advance  of  the final disposition of a proceeding if the
director  furnishes  the  Registrant  with an Affirmation, an Undertaking, and a
Determination  is  made  that  the  facts  then  known to the persons making the
Determination  would not preclude indemnification under the Business Corporation
Act.

Optional Indemnification

     Except  for  situations  where  the Registrant is required to indemnify its
officers  who  are not also directors against liability, as described above, the
Restated  Articles  and  the  Business Corporation Act permit the Registrant, in
its  sole discretion, to indemnify against liability and advance expenses to any
officer,  employee,  or  agent  who is not a director to the same extent as to a
director.  However,  the  Business Corporation Act prohibits the Registrant from
indemnifying  such persons against liability unless a Determination is made that
indemnification  is  permissible  because  the  person  has  met the Standard of
Conduct.  The  Business  Corporation  Act  permits  the Registrant to pay for or
reimburse  expenses  to  an officer, employee, or agent who is not a director in
advance  of  a  final  disposition  of  the  proceeding,  but only if the person
furnishes   to   the  Registrant  an  Affirmation  and  an  Undertaking,  and  a
Determination  is  made  that  the  facts  then  known to the persons making the
Determination would not otherwise preclude indemnification.

Court Ordered Indemnification

     The  Restated  Articles  and the Business Corporation Act permit a director
or  officer  of the Registrant to apply to a court for indemnification, in which
case  the  court  may,  subject  to  certain conditions, order the Registrant to
indemnify such person for part or all of the person's liability and expenses.

Definitions

     The  Business Corporation Act defines "Outside Director" to mean a director
who,  when serving as a director, was not an officer, employee or holder of more
than  5%  of  the  outstanding  shares  of any class of stock of the Registrant.
"Liability"  under  the  Business  Corporation Act means the obligation to pay a
judgment,  settlement,  penalty  or  fine, including an excise tax assessed with
respect  to  an  employee  benefit  plan,  or  reasonable expenses incurred with
respect  to a proceeding and includes obligations and expenses that have not yet
been  paid  by the indemnified person but that have been or may be incurred. The
Business  Corporation  Act  defines  "expenses"  as  attorney fees and all other
costs and expenses reasonably related to a proceeding.
                                      II-2
<PAGE>
Item 16. Exhibits

<TABLE>
<CAPTION>
 Exhibit
 Number                                          Exhibit
- ----------   ------------------------------------------------------------------------------------------
<S>          <C>
   1.0       Form of Underwriting Agreement(1)
   3.1       First Amended and Restated Articles of Incorporation of Registrant(2)
   3.2       Amended and Restated Bylaws of Registrant(2)
   4.1       Form of Certificate of Common Stock(3)
   4.2       Indenture dated as of March 24, 1998, between Action Performance Companies, Inc., and
             First Union National Bank, as Trustee, including forms of Notes(4)
   5.1       Opinion of O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, P.A.
  10.4.2     1993 Stock Option Plan, as amended and restated through January 16, 1997(5)
  10.8       Form of Indemnification Agreement entered into with the Directors of the Registrant(3)
  10.21      Lease between the Company and F.W. Investments dated January 1, 1994(6)
  10.27      Manufacturing Agreement between the Company and Early Light International (Holdings)
             Ltd. dated December 5, 1994(7)
  10.33      Asset Purchase Agreement dated as of November 7, 1996, among Action Performance
             Companies, Inc., SII Acquisition, Inc., Sports Image, Inc., and R. Dale Earnhardt and
             Teresa H. Earnhardt(8)
  10.34      Promissory Note dated November 7, 1996, in the principal amount of $24,000,000 issued by
             SII Acquisition, Inc., as Maker, to Sports Image, Inc., as Payee, together with Guarantee
             of Action Performance Companies, Inc.(8)
  10.35      Security Agreement dated November 7, 1996, between Sports Image, Inc. and SII
             Acquisition, Inc.(8)
  10.36      Registration Agreement dated as of November 7, 1996, among Action Performance
             Companies, Inc., Sports Image, Inc., and R. Dale Earnhardt and Teresa H. Earnhardt(8)
  10.37      License Agreement dated as of November 7, 1996, among SII Acquisition, Inc., Dale
             Earnhardt, and Action Performance Companies, Inc.(8)
  10.38      Employment Agreement dated as of November 7, 1996, between Action Performance
             Companies, Inc. and Joe Mattes(8)
  10.39      Asset Purchase Agreement dated as of January 1, 1997, among Action Performance
             Companies, Inc., MTL Acquisition, Inc., Motorsport Traditions Limited Partnership,
             Midland Leasing, Inc., and Motorsports By Mail, Inc.(9)
  10.40      Exchange Agreement dated as of January 1, 1997, among Action Performance Companies,
             Inc., Kenneth R. Barbee, and Jeffery M. Gordon(9)
  10.41      Promissory Note dated January 1, 1997, in the principal amount of $1,600,000 issued by
             MTL Acquisition, Inc., as Maker, to Motorsport Traditions Limited Partnership, as
             Payee, together with Guarantee of Action Performance Companies, Inc.(9)
  10.42      Note Purchase Agreement dated as of January 2, 1997, among Action Performance
             Companies, Inc., Jefferson-Pilot Life Insurance Company, Alexander Hamilton Life
             Insurance Company of America, and First Alexander Hamilton Life Insurance Company,
             together with form of Note, form of Subsidiary Guaranty, and form of Subsidiary
             Joinder(9)
  10.42A     First Amendment dated as of March 18, 1998 to Note Purchase Agreement dated as of
             January 2, 1997, among Action Performance Companies, Inc., Jefferson-Pilot Life
             Insurance Company, Alexander Hamilton Life Insurance Company of America, and First
             Alexander Hamilton Life Insurance Company(4)
  10.43      Credit Agreement dated as of January 2, 1997, among Action Performance Companies,
             Inc., Sports Image, Inc., MTL Acquisition, Inc., and First Union National Bank of North
             Carolina(9)
  10.43A     Amendment and Consent to Credit Agreement dated March 18, 1998, by and among
             Action Performance Companies, Inc., various subsidiary guarantees, and First Union
             National Bank of North Carolina(4)
</TABLE>
                                      II-3
<PAGE>
<TABLE>
<CAPTION>
 Exhibit
 Number                                         Exhibit
- ----------   ---------------------------------------------------------------------------------------
<S>          <C>
10.44        Registration Agreement dated as of January 1, 1997, among Action Performance
             Companies, Inc., Motorsport Traditions Limited Partnership, Midland Leasing, Inc., and
             Motorsports By Mail, Inc.(9)
10.45        Registration Agreement dated as of January 1, 1997, among Action Performance
             Companies, Inc., Kenneth R. Barbee, and Jeffery M. Gordon(9)
10.46        Employment Agreement dated as of January 1, 1997, between Action Performance
             Companies, Inc. and Kenneth R. Barbee(9)
10.47        Consulting Agreement dated as of January 1, 1997, between Action Performance
             Companies, Inc. and John Bickford(9)
10.48        Common Stock Purchase Agreement dated January 16, 1997, between Hasbro, Inc. and
             Action Performance Companies, Inc.(10)
10.49        Standard Form Industrial Lease dated April 8, 1997, between Hewson/Breckner-Baseline,
             L.L.C. and Action Performance Companies, Inc.(11)
10.50        Lease Agreement dated July 9, 1997, by and between Performance Park Partners, LLC and
             Sports Image, Inc.(11)
10.51        Asset Purchase Agreement dated as of December 19, 1997, between Action Performance
             Companies, Inc. and Revell-Monogram, Inc.(12)
10.52        1998 Non-qualified Stock Option Plan
10.53        Purchase Agreement dated March 18, 1998 among Action Performance Companies, Inc.,
             NationsBanc Montgomery Securities LLC, CIBC Oppenheimer Corp., EVEREN
             Securities, Inc., and Piper Jaffray Inc.(4)
10.54        Registration Rights Agreement dated March 24, 1998, by and among Action Performance
             Companies, Inc., NationsBanc Montgomery Securities LLC, CIBC Oppenheimer Corp.,
             EVEREN Securities, Inc., and Piper Jaffray Inc.(4)
12.1         Computation of Ratio of Earnings to Fixed Charges
23.1         Consent of Arthur Andersen LLP
23.2         Consent of O'Connor, Cavanagh, Anderson, Killingsworth, & Beshears, P.A. (included in
             Exhibit 5.1)
24.1         Power of Attorney (included on signature page)
25.1         Statement of Eligibility of Trustee under the Trust Indenture Act of 1939 on Form T-1
</TABLE>

- ------------
 (1) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form S-3 and Amendment No. 1 thereto (Registration No. 333-27485).
 (2) Incorporated  by  reference to the Registrant's Form 10-QSB for the quarter
     ended  March 31, 1996, as filed with the Securities and Exchange Commission
     on May 2, 1996.
 (3) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form SB-2 and amendments thereto (Registration No. 33-57414-LA).
 (4) Incorporated  by  reference  to  the Registrant's Form 10-Q for the quarter
     ended  March 31, 1998, as filed with the Securities and Exchange Commission
     on May   , 1998.
 (5) Incorporated  by  reference  to  the Registrant's Form 10-Q for the quarter
     ended  March 31, 1997, as filed with the Securities and Exchange Commission
     on May 15, 1997.
 (6) Incorporated  by  reference to the Registrant's Form 10-QSB for the quarter
     ended  March 31, 1994, as filed with the Securities and Exchange Commission
     on May 16, 1994.
 (7) Incorporated  by  refernce  to  the  Registrant's  Form 10-KSB for the year
     ended  September  30,  1994,  as  filed  with  the  Securities and Exchange
     Commission on December 22, 1998.
 (8) Incorporated  by  reference  to  the  Registrant's  Form 8-K filed with the
     Securities  and  Exchange  Commission  on  November 22, 1996, as amended by
     Form 8-K/A filed on January 13, 1997.
 (9) Incorporated  by  reference  to  the  Registrant's  Form 8-K filed with the
     Securities  and Exchange Commission on January 23, 1997, as amended by Form
     8-K/A filed on February 24, 1997.
(10) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form S-3 (Registration No. 333-22943).
                                      II-4
<PAGE>
(11) Incorporated  by reference to the Registrant's Form 10-K for the year ended
     September  30,  1997,  as filed with the Securities and Exchange Commission
     on December 22, 1997.
(12) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form S-3 (Registration No. 333-45991).

Item 17. Undertakings

     The undersigned Registrant hereby undertakes:

          (1) To file,  during  any  period  in which  offers or sales are being
     made, a post-effective amendment to this Registration Statement:

               (i) To include any prospectus required by Section 10(a)(3) of the
          Securities Act of 1933;

               (ii) To reflect  in the  prospectus  any facts or events  arising
          after the effective  date of the  Registration  Statement (or the most
          recent post-effective amendment thereof) which, individually or in the
          aggregate, represent a fundamental change in the information set forth
          in the  Registration  Statement.  Notwithstanding  the foregoing,  any
          increase  or decrease  in volume of  securities  offered (if the total
          dollar  value of  securities  offered  would not exceed that which was
          registered)  and  any  deviation  from  the  low  or  high  and of the
          estimated  maximum  offering  range  may be  reflected  in the form of
          prospectus  filed with the  Commission  pursuant to Rule 424(b) if, in
          the aggregate,  the changes in volume and price represent no more than
          20 percent change in the maximum aggregate offering price set forth in
          the   "Calculation  of  Registration   Fee"  table  in  the  effective
          registration statement.

               (iii) To include any  material  information  with  respect to the
          plan of  distribution  not  previously  disclosed in the  Registration
          Statement  or  any  material   change  to  such   information  in  the
          Registration  Statement,  provided,  however,  that clauses (1)(i) and
          (1)(ii) do not apply if the  information  required to be included in a
          post-effective  amendment by those paragraphs is contained in periodic
          reports  filed by the  Registrant  pursuant  to  Section 13 or Section
          15(d) of the Securities  Exchange Act of 1934 that are incorporated by
          reference into the Registration Statement.

          (2) That,  for the  purpose of  determining  any  liability  under the
     Securities Act of 1933, each such post-effective  amendment shall be deemed
     to be a new  Registration  Statement  relating  to the  securities  offered
     therein,  and the offering of such  securities at that time shall be deemed
     to be the initial bona fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
     any  of  the  securities  being  registered  which  remain  unsold  at  the
     termination of the offering.

     The   undersigned  registrant  hereby  undertakes  that,  for  purposes  of
determining  any  liability under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant  to Section 13(a) or Section 15(d) of the
Securities  Exchange  Act  of  1934  (and,  where  applicable, each filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act  of  1934)  that  is  incorporated by reference in the
Registration  Statement  shall  be  deemed  to  be  a new Registration Statement
relating  to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     The undersigned Registrant hereby undertakes that:

          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information  omitted from the form of prospectus filed as part
     of this Registration  Statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the Registrant  pursuant to Rule 424(b)(1) or
     (4) or 497(h) under the  Securities  Act shall be deemed to be part of this
     Registration Statement as of the time it was declared effective.
                                      II-5
<PAGE>
          (2) For the purpose of determining  any liability under the Securities
     Act of  1933,  each  post-effective  amendment  that  contains  a  form  of
     prospectus shall be deemed to be a new Registration  Statement  relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.

     Insofar  as  indemnification  for  liabilities arising under the Securities
Act  of  1933 may be permitted to directors, officers and controlling persons of
the  Registrant  pursuant  to  the  provisions described under Item 15 above, or
otherwise,  the  Registrant  has  been  advised  that  in  the  opinion  of  the
Securities  and  Exchange  Commission  such  indemnification  is  against public
policy  as  expressed  in the Act and is, therefore, unenforceable. In the event
that  a  claim  for  indemnification  against  such  liabilities (other than the
payment  by  the  Registrant of expenses incurred or paid by a director, officer
or  controlling  person  of  the  Registrant  in  the  successful defense of any
action,   suit   or  proceeding)  is  asserted  by  such  director,  officer  or
controlling  person  in  connection  with  the  securities being registered, the
Registrant  will,  unless  in  the  opinion  of  its counsel the matter has been
settled  by controlling precedent, submit to a court of appropriate jurisdiction
the  question  whether  such  indemnification  by it is against public policy as
expressed  in  the  Act  and  will be governed by the final adjudication of such
issue.
                                      II-6
<PAGE>
                                  SIGNATURES

     Pursuant  to the requirements of the Securities Act of 1933, the Registrant
certifies  that  it  has  reasonable grounds to believe that it meets all of the
requirements  for  filing  on  Form  S-3  and  has duly caused this Registration
Statement  to  be  signed  on  its  behalf  by  the  undersigned, thereunto duly
authorized, in the City of Phoenix, Arizona, on the 21st day of May, 1998.

                                        ACTION PERFORMANCE COMPANIES, INC.

                                        By: /s/ Fred W. Wagenhals
                                           -------------------------------------
                                           Fred W. Wagenhals
                                           Chairman of the Board, President, and
                                           Chief Executive Officer

                               POWER OF ATTORNEY

     KNOW  ALL  PERSONS  BY  THESE  PRESENTS,  that  the  person whose signature
appears  below constitutes and appoints jointly and severally, Fred W. Wagenhals
and  Christopher  S.  Besing  and  each  one  of  them,  as  his true and lawful
attorneys-in-fact   and   agents,   with   full   power   of   substitution  and
resubstitution,  for  him  and  in  his  name,  place  and stead, in any and all
capacities,  to  sign  any  and  all  amendments  (including  pre-effective  and
post-effective  amendments)  to  this  Registration  Statement,  and to sign any
Registration  Statement and amendments thereto for the same offering pursuant to
Rule  462(b)  under  the  Securities Act of 1933, and to file the same, with all
exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the
Securities  and  Exchange  Commission,  granting unto said attorneys-in-fact and
agents,  and  each  of them, full power and authority to do and perform each and
every  act and thing requisite and necessary to be done in connection therewith,
as  fully  to all intents and purposes as he might or could do in person, hereby
ratifying  and confirming all which said attorneys-in-fact and agents, or any of
them,  or  their  or his substitute or substitutes, may lawfully do, or cause to
be done by virtue hereof.

     Pursuant   to  the  requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:

<TABLE>
<CAPTION>
           Signature                               Position                         Date
           ---------                               --------                         ----
<S>                               <C>                                          <C>
   /s/ Fred W. Wagenhals          Chairman of the Board, President, and        May 21, 1998
- ---------------------------         Chief Executive Officer (Principal
     Fred W. Wagenhals              Executive Officer)
                                  
   /s/ Tod J. Wagenhals           Executive Vice President, Secretary, and     May 21, 1998
- ---------------------------         Director
     Tod J. Wagenhals

 /s/ Christopher S. Besing        Vice President, Chief Financial Officer,     May 21, 1998
- ---------------------------         Teasurer, and Director (Principal
   Christopher S. Besing            Financial and Accounting Officer)
                                  
  /s/ Melodee L. Volosin          Vice President Wholesale Division and        May 21, 1998
- ---------------------------         Director
    Melodee L. Volosin

 /s/ John S. Bickford, Sr.        Director                                     May 21, 1998
- ---------------------------
   John S. Bickford, Sr.

     /s/ Jack M. Lloyd            Director                                     May 21, 1998
- ---------------------------
       Jack M. Lloyd

  /s/ Robert H. Manschot          Director                                     May 21, 1998
- ---------------------------
    Robert H. Manschot

   /s/ Edward J. Bauman           Director                                     May 21, 1998
- ---------------------------
     Edward J. Bauman


- ---------------------------       Director                                           , 1998
    Donald G. Hawk, Jr.
</TABLE>
                                      II-7

                                   EXHIBIT 5.1
                                   -----------

                               The Law Offices of
             O'CONNOR, CAVANAGH, ANDERSON, KILLINGSWORTH & BESHEARS
                       One East Camelback Road, Suite 1100
                             Phoenix, Arizona 85012

                            Telephone: (602) 263-2400
                               Fax: (602) 263-2900



                                  May 21, 1998


Action Performance Companies, Inc.
2401 West First Street
Tempe, Arizona  85281

         Re:      Registration Statement on Form S-3
                  Action Performance Companies, Inc.

Gentlemen:

                  We  have  acted  as  legal   counsel  to  Action   Performance
Companies,  Inc. (the  "Company"),  in connection  with the  preparation  of the
Company's Registration Statement on Form S-3 (the "Registration Statement"),  to
be filed with the Securities and Exchange  Commission (the  "Commission")  on or
about May 22, 1998 under the  Securities  Act of 1933, as amended,  covering the
resale of an aggregate of $100,000,000  principal amount of the Company's 4 3/4%
Convertible  Subordinated  Notes  due  2005  (the  "Notes")  and  shares  of the
Company's  common stock,  par value $.01 per share (the "Common Stock") issuable
upon conversion of the Notes (the "Shares"),  all of which may be sold from time
to  time  by  the   holders  of  such  Notes   and/or   Shares   (the   "Selling
Securityholders").  The Notes were issued  pursuant to an indenture  dated March
24, 1998,  between the Company and First Union  National  Bank,  as trustee (the
"Indenture").

                  With respect to the opinion set forth below,  we have examined
originals,  certified copies, or copies otherwise identified to our satisfaction
as being true copies,  of the Registration  Statement,  the Indenture,  and such
other corporate records of the Company,  agreements and other  instruments,  and
certificates  of public  officials and officers of the Company as we have deemed
necessary  as a basis for the  opinions  hereinafter  expressed.  As to  various
questions of fact material to such opinions,  we have, where relevant facts were
not  independently  established,  relied  upon  statements  of  officers  of the
Company.  For purposes of the opinion set forth below,  we have assumed (i) that
the documents and signatures examined by us are genuine and authentic,  (ii) the
persons  executing  the  documents  examined  by us have the legal  capacity  to
execute such documents, (iii) the payment by the Selling Securityholders (or the
prior holders thereof) of the full and sufficient consideration due from them to
the Company for the Notes,  (iv) that the  Indenture  has been duly  authorized,
executed,  and  delivered by the Trustee,  and (v) that the Notes have been duly
issued, executed, and authenticated by the Trustee. For purposes of our opinion,
we also have assumed that the Company has paid all taxes, penalties and interest
which are due and owing to the State of Arizona.

                  Based on and subject to the  foregoing,  we are of the opinion
that:
<PAGE>
Action Performance Companies, Inc.
May 21, 1998
Page Two


1.   The execution and delivery of the Indenture has been duly authorized by the
     Company and the Indenture  constitutes a valid and binding agreement of the
     Company  enforceable  against  the  Company in  accordance  with its terms,
     except that enforcement  thereof may be limited by bankruptcy,  insolvency,
     reorganization, moratorium, or other similar laws now or hereafter relating
     to or affecting the rights of creditors or by general equitable principles.

2.   The Notes  have been  duly  authorized  and  constitute  valid and  binding
     obligations  of the  Company  and are  enforceable  against  the Company in
     accordance with their terms, except that enforcement thereof may be subject
     to bankruptcy,  insolvency,  reorganization,  moratorium,  or other similar
     laws now or hereafter  relating to or affecting  the rights of creditors or
     by general equitable principles.

3.   The Shares have been duly authorized and, when  certificates  therefor have
     been duly authenticated, issued, and delivered in accordance with the terms
     of the Indenture, will be validly issued, fully paid, and non-assessable.

                  For purposes of this opinion, we have assumed that the laws of
the  state  of New  York  are the  same as the  laws of the  state  of  Arizona.
Accordingly,  we express no  opinion  as to the  applicability  or effect of any
laws, orders or judgments of any state or other  jurisdiction other than federal
securities laws and the substantive laws of the State of Arizona.  Further,  our
opinion is based  solely  upon  existing  laws,  rules and  regulations,  and we
undertake no  obligation to advise you of any changes that may be brought to our
attention after the date hereof.

                  We hereby expressly consent to any reference to our firm under
the heading "Legal Matters" in the Registration Statement, the inclusion of this
opinion as an exhibit to the Registration  Statement,  and to the filing of this
opinion with any other appropriate governmental agency.

                                              Very truly yours,

                                              /s/ O'Connor, Cavanagh, Anderson,
                                              Killingsworth & Beshears, P.A.



RSK:rr
P00e3u00.doc

                                                                   Exhibit 12.1

                       ACTION PERFORMANCE COMPANIES, INC.
                       RATIO OF EARNINGS TO FIXED CHARGES
                                 (000 omitted)

<TABLE>
<CAPTION>
                                                                                                         Six Months Ended
                                                      Fiscal Year Ended September 30,                       March 31,
                                        ------------------------------------------------------------ ------------------------
                                            1993        1994       1995        1996         1997         1997        1998
                                        ------------ --------- ----------- ------------ ------------ ----------- ------------
<S>                                     <C>          <C>       <C>         <C>          <C>          <C>         <C>
Income (Loss) Before Income Taxes .....   ($ 1,240)   $  409     $ 4,154     $  9,870     $ 16,910     $ 6,675     $ 12,819
Fixed charges:
 Actual Interest Expense ..............        165       215         184           80        2,021         876        1,413
 Interest Portion of Operating Leases .        107       127         117          146          312          95          405
 Amortization of Debt Issuance Costs ..          0         0           0            0          150          40           75
                                           -------    ------     -------     --------     --------     -------     --------
   Total Fixed Charges ................        272       342         301          226        2,483       1,011        1,893
                                           -------    ------     -------     --------     --------     -------     --------
Net Income as Adjusted ................   ($   968)   $  751     $ 4,455     $ 10,096     $ 19,393     $ 7,686     $ 14,712
                                           -------    ------     -------     --------     --------     -------     --------
Ratio .................................     N/A          2.2x       14.8x        44.7x         7.8x        7.6x         7.8x
                                           =======    ======     =======     ========     ========     =======     ========
Amount Inadequate to Cover Fixed
 Charges ..............................   ($ 1,240)
                                           =======
</TABLE>

                                 EXHIBIT 23.1


                              ARTHUR ANDERSEN LLP


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As  independent  public  accountants,  we hereby consent to the incorporation by
reference  in this registration statement of our report dated November 18, 1997,
included  in Action Performance Companies, Inc.'s Form 10-K/A for the year ended
September  30,  1997,  and  to  all  references  to  our  firm  included in this
registration statement.


                                            /s/ Arthur Andersen LLP


Phoenix, Arizona,
May 13, 1998

================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                ________________

                                    FORM T-1
                                ________________


                   STATEMENT OF ELIGIBILITY AND QUALIFICATION
               UNDER THE TRUST INDENTURE ACT OF 1939, AS AMENDED,
                  OF A CORPORATION DESIGNATED TO ACT AS TRUSTEE

                CHECK IF AN APPLICATION TO DETERMINE ELIGIBILITY
                 OF A TRUSTEE PURSUANT TO SECTION 305 (b) (2)___
                                ________________


                            FIRST UNION NATIONAL BANK
               (Exact name of Trustee as specified in its charter)

<TABLE>
<S>                                            <C>                 <C>
Two First Union Center
CHARLOTTE, NORTH CAROLINA                      28288                        58-1079889
(Address of principal executive office)        (Zip Code)          (I.R.S. Employer Identification No.)
</TABLE>

                                 Teresa L. Davis
                            First Union National Bank
                             1100 First Union Plaza
                            999 Peachtree Street N.E.
                             Atlanta, Georgia 30309
                                 (404) 827-7346
            (Name, Address and Telephone Number of Agent for Service)
                         ______________________________

                       ACTION PERFORMANCE COMPANIES, INC.
               (Exact name of obligor as specified in its charter)

                                     ARIZONA
         (State or other jurisdiction of incorporation or organization)
                                   86-0704792
                        (IRS employer identification no.)
                              4707 E. Baseline Road
                             Phoenix, Arizona 85040
                                 (602) 337-3700

 (Name, address, including zip code, and telephone number, including area code,
                        of principal executive offices)

                              Christopher S. Besing
                   Vice President and Chief Financial Officer
                       Action Performance Companies, Inc.
                              4707 E. Baseline Road
                             Phoenix, Arizona 85040
                                 (602) 337-3703
                         ______________________________

                 4 3/4% Convertible Subordinated Notes due 2005
                       (Title of the indenture securities)

================================================================================
<PAGE>
1.       General information.

         (a) The  following  are the names and  addresses  of each  examining or
supervising authority to which the Trustee is subject:

         The Comptroller of the Currency, Washington, D.C.
         Federal Reserve Bank of Atlanta, Georgia.
         Federal Deposit Insurance Corporation, Washington, D.C.
         Securities and Exchange Commission, Division of Market Regulation, 
           Washington, D.C.

         (b) The Trustee is authorized to exercise corporate trust powers.

2.       Affiliations with obligor.

                  The obligor is not an affiliate of the Trustee.

16.      List of Exhibits.

         (1)      Articles of Association of the Trustee as now in effect.  (See
                  Exhibit   1  of  the  Form  T-1  filed  in   connection   with
                  Registration  Statement No.  333-31863,  which is incorporated
                  herein by reference)

         (2)      Certificate of Authority of the Trustee to commence  business.
                  (See  Exhibit  2 of the Form  T-1  filed  in  connection  with
                  Registration  Statement No.  333-31863,  which is incorporated
                  herein by reference)

         (3)      Authorization  of the  Trustee  to  exercise  corporate  trust
                  powers. Incorporated in Exhibit (4).

         (4)      By-Laws of the Trustee, as amended, to date. (See Exhibit 4 of
                  the Form T-1 filed in connection with  Registration  Statement
                  No.333-31863, which is incorporated herein by reference)

         (5)      Not applicable.

         (6)      Consent by the Trustee required by Section 321(b) of the Trust
                  Indenture  Act of 1939.  Included  on Page 4 of this  Form T-1
                  Statement.

         (7)      Most recent report of condition of the Trustee. (See Exhibit 7
                  of  the  Form  T-1  filed  in  connection  with   Registration
                  Statement  No.  333-31863,  which is  incorporated  herein  by
                  reference)

         (8)      Not applicable.

         (9)      Not applicable.
                                      - 2 -
<PAGE>
                                    SIGNATURE


         Pursuant to the  requirements  of the Trust  Indenture  Act of 1939, as
amended, the Trustee,  FIRST UNION NATIONAL BANK, a national banking association
organized and existing under the laws of the United States of America,  has duly
caused this  statement  of  eligibility  and  qualification  to be signed on its
behalf  by the  undersigned,  thereunto  duly  authorized,  all in the  City  of
Atlanta, and State of Georgia on the 12th day of May, 1998.


                                    FIRST UNION NATIONAL BANK
                                    (Trustee)



                                    BY: /s/  Teresa L. Davis
                                      ---------------------------------
                                        Teresa L. Davis, Vice President

                                      - 3 -
<PAGE>
                                                                 EXHIBIT T-1 (6)

                               CONSENT OF TRUSTEE


             Under  section  321(b)  of the Trust  Indenture  Act of 1939 and in
connection with the proposed issuance of Notes of ACTION PERFORMANCE  COMPANIES,
INC.,  First Union National Bank, as the Trustee herein named,  hereby  consents
that reports of examinations of said Trustee by Federal,  State,  Territorial or
District  authorities may be furnished by such authorities to the Securities and
Exchange Commission upon requests therefor.



                                      FIRST UNION NATIONAL BANK


                                      BY: /s/ Emily E. Katt
                                         ---------------------------------
                                          Emily E. Katt, Vice President
Dated:
May 12, 1998

                                      - 4 -


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