ACTION PERFORMANCE COMPANIES INC
DEF 14A, 1998-01-27
MISC DURABLE GOODS
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                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement   [ ]  Confidential, for Use of the Commission 
                                        Only (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material pursuant to Rule 14a-11(c) or Rule 14a-12

                       Action Performance Companies, Inc.
                ------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

               ---------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     
          1) Title of each class of securities to which transaction applies:

          2) Aggregate number of securities to which transaction applies:

          3) Per unit price or other  underlying  value of transaction  computed
             pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which
             the filing fee is calculated and state how it was determined):

          4) Proposed maximum aggregate value of transaction:

          5) Total fee paid:

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

          1) Amount Previously Paid:

             -------------------------------------------------------------------
          2) Form, Schedule or Registration Statement No.:

             -------------------------------------------------------------------
          3) Filing Party:

             -------------------------------------------------------------------
          4) Date Filed:

             -------------------------------------------------------------------
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.

- --------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  March 2, 1998
- --------------------------------------------------------------------------------



         The Annual Meeting of  Shareholders  of Action  Performance  Companies,
Inc., an Arizona  corporation  (the  "Company"),  will be held at 10:00 a.m., on
Monday,  March 2, 1998, at The Fiesta Inn, 2100 S. Priest Drive, Tempe,  Arizona
85282, for the following purposes:

         1. To  elect  directors  to serve  until  the next  annual  meeting  of
shareholders and until their successors are elected and qualified.

         2. To ratify the  appointment of Arthur Andersen LLP as the independent
auditors of the Company for the fiscal year ending September 30, 1998.

         3. To  transact  such other  business as may  properly  come before the
meeting or any adjournment thereof.

         The foregoing  items of business are more fully  described in the Proxy
Statement accompanying this Notice.

         Only  shareholders  of record at the close of  business  on January 23,
1998 are entitled to notice of and to vote at the meeting.

         All shareholders are cordially invited to attend the meeting in person.
To assure your  representation at the meeting,  however,  you are urged to mark,
sign,  date,  and return the  enclosed  proxy as  promptly  as  possible  in the
postage-prepaid  envelope enclosed for that purpose.  Any shareholder  attending
the  meeting  may vote in person  even if he or she  previously  has  returned a
proxy.

                                        Sincerely,



Phoenix, Arizona                        Tod J. Wagenhals
January 28, 1998                        Secretary
<PAGE>
                       ACTION PERFORMANCE COMPANIES, INC.
                             4707 East Baseline Road
                             Phoenix, Arizona 85040



                                 PROXY STATEMENT


                            VOTING AND OTHER MATTERS

General

         The  enclosed  proxy is  solicited  on  behalf  of  Action  Performance
Companies,  Inc., an Arizona corporation (the "Company"), by the Company's board
of directors (the "Board of Directors") for use at the Company's  Annual Meeting
of  Shareholders  to be held at  10:00  a.m.  on  Monday,  March  2,  1998  (the
"Meeting"),  or at any adjournment  thereof,  for the purposes set forth in this
Proxy   Statement  and  in  the   accompanying   Notice  of  Annual  Meeting  of
Shareholders.  The Meeting will be held at The Fiesta Inn, 2100 S. Priest Drive,
Tempe, Arizona 85282.

         These  proxy  solicitation  materials  were  first  mailed  on or about
January 28, 1998, to all shareholders entitled to vote at the Meeting.

Voting Securities and Voting Rights

         Shareholders  of record at the close of  business  on January  23, 1998
(the "Record Date") are entitled to notice of and to vote at the Meeting. On the
Record  Date,  there  were  issued  and  outstanding  16,014,044  shares  of the
Company's  Common Stock,  $0.01 par value per share (the "Common  Stock").  Each
holder of Common Stock voting at the Meeting,  either in person or by proxy, may
cast one vote per share of Common  Stock  held on all  matters to be voted on at
the Meeting.

         The  presence,  in person or by proxy,  of the holders of a majority of
the  total  number of  shares  entitled  to vote  constitutes  a quorum  for the
transaction of business at the Meeting.  Assuming that a quorum is present,  the
affirmative vote of a majority of the shares of the Company present in person or
represented by proxy at the Meeting and entitled to vote is required (i) for the
election of  directors,  and (ii) for the  ratification  of the  appointment  of
Arthur  Andersen LLP as the  independent  auditors of the Company for the fiscal
year ending September 30, 1998.

         Arizona law  requires  cumulative  voting in elections  for  directors,
which means that each shareholder may cast that number of votes that is equal to
the number of shares held of record, multiplied by the number of directors to be
elected.  Each  shareholder may cast the whole number of votes for one candidate
or distribute such votes among two or more  candidates.  The enclosed proxy does
not seek discretionary authority to cumulate votes in the election of directors.

         Votes cast by proxy or in person at the Meeting  will be  tabulated  by
the election  inspectors  appointed for the Meeting and will determine whether a
quorum is present. The election inspectors will treat abstentions as shares that
are present and entitled to vote for purposes of  determining  the presence of a
quorum,  but as unvoted for purposes of  determining  the approval of any matter
submitted to the  shareholders  for a vote.  If a broker  indicates on the proxy
that it does not have discretionary  authority as to certain shares to vote on a
particular  matter,  those shares will not be considered as present and entitled
to vote with respect to that matter.

Voting of Proxies

         When  a  proxy  is  properly  executed  and  returned,  the  shares  it
represents  will be voted at the Meeting as  directed.  If no  specification  is
indicated, the shares will be voted (i) "for" the election of nominees set forth
in this
<PAGE>
Proxy  Statement,  and (ii) "for" the  ratification of the appointment of Arthur
Andersen  LLP as the  independent  auditors  of the  Company for the fiscal year
ending September 30, 1998.

Revocability of Proxies

         Any person  giving a proxy may revoke the proxy at any time  before its
use by delivering to the Company written notice of revocation or a duly executed
proxy bearing a later date or by attending the Meeting and voting in person.

Solicitation

         The  cost of  this  solicitation  will  be  borne  by the  Company.  In
addition,   the  Company  may  reimburse   brokerage  firms  and  other  persons
representing  beneficial  owners of shares for expenses  incurred in  forwarding
solicitation  materials to such beneficial owners. Proxies also may be solicited
by certain of the Company's  directors and officers,  personally or by telephone
or telegram, without additional compensation.

Annual Report and Other Matters

         The Company's 1997 Annual Report to  Shareholders,  which was mailed to
shareholders  with or preceding  this Proxy  Statement,  contains  financial and
other  information  about the Company,  but is not incorporated  into this Proxy
Statement and is not to be considered a part of these proxy soliciting materials
or subject to Regulations  14A or 14C or to the liabilities of Section 18 of the
Securities   Exchange  Act  of  1934,  as  amended  (the  "Exchange  Act").  The
information  contained  in  the  "Compensation  Committee  Report  on  Executive
Compensation"  below and  "Performance  Graph" below shall not be deemed "filed"
with  the  Securities  and  Exchange   Commission  (the  "SEC")  or  subject  to
Regulations 14A or 14C or to the liabilities of Section 18 of the Exchange Act.

         The Company will provide upon written  request,  without charge to each
shareholder  of record as of the Record  Date,  a copy of the  Company's  annual
report on Form 10-K for the fiscal year ended  September 30, 1997, as filed with
the SEC. Any exhibits listed in the Form 10-K report also will be furnished upon
request  at the actual  expense  incurred  by the  Company  in  furnishing  such
exhibit.  Any such requests should be directed to the Company's Secretary at the
Company's executive offices set forth in this Proxy Statement.


                             ELECTION OF DIRECTORS

Nominees

         The  Company's  bylaws  provide that the number of  directors  shall be
fixed from time to time by resolution  of the Board of Directors.  All directors
are elected at each annual meeting of the Company's shareholders. Directors hold
office until the next annual meeting of shareholders  or until their  successors
have been elected and qualified.

         A board of eight  directors  is to be  elected at the  Meeting.  Unless
otherwise  instructed,  the proxy holders will vote the proxies received by them
for  each  of the  nominees  named  below.  All of the  nominees  currently  are
directors  of the  Company.  In the  event  that any such  nominee  is unable or
declines to serve as a director at the time of the Meeting,  the proxies will be
voted for any nominee  designated  by the current Board of Directors to fill the
vacancy.  It is not expected  that any nominee will be unable or will decline to
serve as a director.
                                        2
<PAGE>
         The  following  table  sets forth  certain  information  regarding  the
Company's directors and executive officers.
<TABLE>
<CAPTION>
                         Name                        Age                    Position Held
                         ----                        ---                    -------------

         <S>                                         <C>      <C>
         Fred W. Wagenhals......................     56       Chairman of the Board, President, and
                                                                Chief Executive Officer
         Tod J. Wagenhals.......................     33       Executive Vice President, Secretary, and Director
         Charles C. Blossom, Jr.................     47       Vice President, Chief Operating Officer, and Director
         Christopher S. Besing..................     37       Vice President, Chief Financial Officer,
                                                                Treasurer, and Director
         Melodee L. Volosin.....................     33       Vice President - Wholesale Division and Director
         John S. Bickford, Sr...................     51       Vice President - Strategic Alliances and Director
         Jack M. Lloyd..........................     48       Director
         Robert H. Manschot.....................     54       Director
</TABLE>


         Fred W. Wagenhals has served as Chairman of the Board,  President,  and
Chief  Executive  Officer  of the  Company  since  November  1993 and  served as
Chairman of the Board and Chief Executive  Officer from May 1992 until September
1993 and as  President  from July  1993  until  September  1993.  Mr.  Wagenhals
co-founded Racing Champions, Inc. in April 1989 and served as a director of that
company until April 1993. From October 1990 until May 1992, Mr. Wagenhals served
as Chairman of the Board and Chief Executive  Officer of Race Z, Inc. and Action
Performance  Sales,  Inc.  ("APS"),  which were engaged in sales of  promotional
products and collectible items related to the racing industry.

         Tod J.  Wagenhals has served as Executive Vice President of the Company
since July 1995,  as a director  of the  Company  since  December  1993,  and as
Secretary of the Company since  November 1993.  Mr.  Wagenhals  served as a Vice
President of the Company from September 1993 to July 1995. Mr.  Wagenhals served
in various  marketing  capacities with the Company from May 1992 until September
1993 and with APS from October 1991 until May 1992.  Mr.  Wagenhals was National
Accounts Manager of Action Products, Inc. from January 1989 to October 1991. Mr.
Wagenhals is the son of Fred W. Wagenhals.

         Charles C. Blossom,  Jr. has served as Vice President,  Chief Operating
Officer,  and as a director of the Company  since  November  1997.  Mr.  Blossom
served as Senior Vice  President -- Sales and Marketing of the Company from July
1997 to November  1997.  From January 1996 to July 1997, Mr. Blossom was engaged
in providing  professional  business consulting  services.  From October 1992 to
January  1996,  Mr.  Blossom  served as President  of Mac Tools,  a $300 million
subsidiary of The Stanley Works,  which  manufactures and distributes  tools and
equipment to the automotive aftermarket.  Mr. Blossom served as Vice President -
Sales and  Marketing  of Mac  Tools  from May 1992 to  October  1992 and as Vice
President - Air Tool  Operations  from September 1989 to May 1992. From December
1983 to  September  1989,  Mr.  Blossom  owned and operated  American  Pneumatic
Technologies, Inc. before selling that business to Mac Tools.

         Christopher  S.  Besing  has served as a Vice  President  and the Chief
Financial Officer of the Company since joining the Company in January 1994, as a
director of the Company  since May 1995,  and as Treasurer of the Company  since
February 1996. Prior to joining the Company,  Mr. Besing held several  financial
and  accounting   positions  with  Orbital  Sciences  Corporation  ("OSC")  from
September  1986 to December  1993,  most recently as Director of Accounting  and
Controller of OSC's Launch Systems Group in Chandler,  Arizona. Prior to joining
OSC, Mr.  Besing was  employed as an  accountant  with Arthur  Andersen LLP from
January 1985 to August 1986. Mr. Besing is a Certified Public Accountant.

         Melodee  L.  Volosin  has  served as the  Company's  Vice  President  -
Wholesale  Division since  September 1997 and has been a director of the Company
since  January  1997.  Ms.  Volosin  served  as the  Director  of the  Company's
Wholesale Division from May 1992 to September 1997. Ms. Volosin's duties include
managing all of the
                                        3
<PAGE>
Company's  wholesale  distribution of die-cast  collectibles and other products,
including advertising programs and budgeting. From 1983 to May 1992, Ms. Volosin
served in various  marketing  capacities  with  Action  Products,  Inc.  and its
predecessors.

         John S.  Bickford,  Sr. has served as the  Company's  Vice  President -
Strategic  Alliances  since July 1997 and as a  director  of the  Company  since
January  1997.  Mr.  Bickford  also served as a  consultant  to the Company from
January  1997 to June 1997.  Mr.  Bickford  has served as  President of Bickford
Motorsports,  Inc., which provides  consulting and special project  coordination
services to race car drivers, car owners, and other businesses, from 1990 to the
present. Mr. Bickford also publishes Racing for Kids magazine.  From 1976 to the
present,  Mr.  Bickford has served as President  of MPD Racing  Products,  Inc.,
which  manufactures  race car parts for  distribution  through  speed  shops and
high-performance engine shops. Mr. Bickford served as Vice President and General
Manager of Jeff Gordon, Inc. from 1990 to 1995. Mr. Bickford currently serves as
a director of Equipoise Balancing, Inc., a privately held company.

         Jack M. Lloyd has served as a director of the Company  since July 1995.
Mr. Lloyd has served as the President and Chief Executive  Officer of DenAmerica
Corp.,  a publicly held  corporation  that is the largest  franchisee of Denny's
restaurants  in the  United  States  and  owns  and  franchises  Black-eyed  Pea
restaurants,  since March 1996 and as Chairman of the Board of DenAmerica  Corp.
since  July  1996.  Mr.  Lloyd  served  as the  Chairman  of the Board and Chief
Executive Officer of Denwest  Restaurant Corp.  ("Denwest"),  the second largest
franchisee  of Denny's  restaurants  in the United  States,  from 1987 until its
merger with  DenAmerica  Corp. in March 1996. Mr. Lloyd also served as President
of Denwest from 1987 until  November  1994.  Mr. Lloyd engaged in commercial and
residential  real estate  development  and property  management  as president of
First Federated Investment Corporation during the early and mid-1980s. Mr. Lloyd
currently  serves as a director of Star Buffet,  Inc., a publicly  held company,
and Masterview Window Company, a privately held company.

         Robert H.  Manschot has served as a director of the Company  since July
1995. Mr. Manschot  currently serves as Chairman and Chief Executive  Officer of
Seceurop  Security  Services  in the United  Kingdom  and  engages  in  business
consulting   services  and  venture  capital  activities  as  Chairman  of  RHEM
International  Enterprises,  Inc. Mr.  Manschot  served as  President  and Chief
Executive Officer of Rural/Metro  Corporation  ("Rural/Metro"),  a publicly held
provider of  ambulance  and fire  protection  services,  from October 1988 until
March 1995. Mr.  Manschot  joined  Rural/Metro in October 1987 as Executive Vice
President,  Chief Operating Officer and a member of its Board of Directors.  Mr.
Manschot was with the Hay Group,  an  international  consulting  firm, from 1978
until October 1987,  serving as Vice President and a partner from 1984, where he
led strategic  consulting  practices in Brussels,  Asia,  and the western United
States. Prior to joining the Hay Group, Mr. Manschot spent 10 years with several
leading  international hotel chains in senior operating positions in Europe, the
Middle East,  Africa,  and the United States. Mr. Manschot currently serves as a
director of Samoth Capital Corporation and Premium Cigars International, both of
which are  publicly  traded  companies,  and as a director of LBE  Technologies,
Inc., Thomas Pride Development,  Inc., and Sports Southwest,  Inc., all of which
are privately held companies.

Meetings and Committees of the Board of Directors

         The Board of  Directors  of the  Company  held 11  meetings  during the
fiscal year ended September 30, 1997. Each of the Company's  directors  attended
at least 75% of the  aggregate  of (i) the total number of meetings of the Board
of Directors held during fiscal 1997, and (ii) the total number of meetings held
by all  committees  of the Board of Directors on which such person served during
fiscal 1997.

         The Company's  bylaws authorize the Board of Directors to appoint among
its members one or more  committees  consisting  of one or more  directors.  The
Audit  Committee,  which consists of Jack M. Lloyd and Robert H.  Manschot,  the
non-employee directors of the Company,  reviews the annual financial statements,
the significant accounting issues, and the scope of the audit with the Company's
independent  auditors and  discusses  with the auditors any other audit  related
matters  that may arise  during  the year.  The  Compensation  Committee,  which
consists  of Jack M. Lloyd and Robert H.  Manschot,  reviews and acts on matters
relating to  compensation  levels and benefit  plans for key  executives  of the
Company. The Senior Committee, which consists of Jack M. Lloyd and Robert H.
                                        4
<PAGE>
Manschot,  administers  the  discretionary  program of the Company's  1993 Stock
Option  Plan with  respect to grants of stock  options and awards to officers of
the Company,  directors  who are  employees of the Company,  and persons who own
more than 10% of the Company's issued and outstanding Common Stock.

Director Compensation and Other Information

         Employees  of the  Company do not receive  compensation  for serving as
members of the Company's  Board of  Directors.  Non-employee  directors  receive
$2,500 for each meeting  attended in person.  All directors are  reimbursed  for
their  expenses in attending  meetings of the Board of Directors.  Directors who
are employees of the Company are eligible to receive  stock options  pursuant to
the  Company's  1993 Stock Option Plan (the "1993  Plan").  Pursuant to the 1993
Plan, each of Messrs.  Lloyd and Manschot received an automatic grant of options
to acquire  10,000  shares of the  Company's  Common  Stock (as adjusted for the
two-for-one  stock  split  effected  in May 1996) on the date  they  were  first
elected as directors of the Company. In addition,  each subsequent  non-employee
director of the Company will  receive an  automatic  grant of options to acquire
10,000  shares  of the  Common  Stock  upon the date of his or her  election  or
appointment as directors. Non-employee directors also receive an automatic grant
of options to purchase  8,000  shares of Common Stock on the date of each annual
meeting of shareholders of the Company.  Accordingly,  each of Messrs. Lloyd and
Manschot will receive an automatic  grant of options to purchase 8,000 shares of
Common  Stock  on the  date of the  Meeting.  Non-employee  directors  also  are
eligible  to  receive  grants  of  stock  options  or  awards  pursuant  to  the
discretionary program of the 1993 Plan. See "Executive Compensation - 1993 Stock
Option Plan."

                             EXECUTIVE COMPENSATION

Summary of Cash and Other Compensation

         The  following  table sets forth  certain  information  concerning  the
compensation  for the fiscal  years ended  September  30, 1995,  1996,  and 1997
earned by the  Company's  Chief  Executive  Officer and by the  Company's  other
executive  officers whose cash salary and bonus exceeded  $100,000 during fiscal
1997  (the  "Named  Officers").   No  other  officer  of  the  Company  received
compensation of $100,000 or more during fiscal 1997.

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                        Long Term
                                                                                       Compensation
                                                                                       ------------
                                                                                          Awards
                                                                                       ------------
                                                          Annual Compensation           Securities      All Other
                                                          -------------------           Underlying    Compensation
Name and Principal Position                Year        Salary($)(1)    Bonus($)        Options(#)(2)      ($)(3)
- ---------------------------                ----        ------------    --------        -------------      ------
<S>                                        <C>         <C>             <C>               <C>            <C>     
Fred W. Wagenhals                          1997        $276,923        $ 50,000          16,000         $  1,952
  Chairman of the Board, President,        1996         250,000          75,000            --              4,854
  and Chief Executive Officer              1995         164,423          23,000          50,000            3,173

Tod J. Wagenhals                           1997        $112,500        $ 21,000          15,000         $  2,673
  Executive Vice President,                1996          75,000          26,000          20,000            1,832
  Secretary, and Director                  1995          59,596           8,000          50,000            1,247

Christopher S. Besing                      1997        $113,462        $ 21,000          15,000         $  2,535
  Vice President, Chief Financial          1996          75,000          26,000          20,000            1,572
  Officer, Treasurer, and Director         1995          71,250          10,000          50,000            1,425
</TABLE>
                                        5
<PAGE>
- ------------------

(1)      Messrs.   Wagenhals,   Wagenhals,  and  Besing  also  received  certain
         perquisites,  the value of which did not exceed 10% of their salary and
         bonus during fiscal 1997. The Company  offers its employees,  including
         officers, medical and life insurance benefits.
(2)      The exercise price of all stock options  granted were equal to the fair
         market value of the Company's Common Stock on the date of grant.
(3)      Amounts shown for fiscal 1997 represent matching  contributions made by
         the Company to the Company's 401(k) Plan.

         The following  table provides  information on stock options  granted to
the Company's Named Officers during the fiscal year ended September 30, 1997.


                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                         Potential Realizable
                                                Individual Grants                          Value at Assumed  
                         ------------------------------------------------------------        Annual Rates    
                           Number of         % of Total                                     of Stock Price   
                          Securities           Options                                       Appreciation    
                          Underlying         Granted to        Exercise                   for Option Term(2) 
                            Options         Employees in        Price      Expiration     ------------------
Name                     Granted (#)(1)      Fiscal Year        ($/Sh)        Date          5%         10%
- ----                     --------------      -----------        ------        ----          --         ---
<S>                          <C>                <C>             <C>          <C>         <C>         <C>     
Fred W. Wagenhals            16,000             7.8%            $19.50       4/3/03      $106,080    $240,800
Tod J. Wagenhals             15,000             7.3%            $19.50       4/3/03      $ 99,450    $225,750
Christopher S. Besing        15,000             7.3%            $19.50       4/3/03      $ 99,450    $225,750
</TABLE>
- ------------------

(1)      The options were granted at the fair value of the shares on the date of
         grant and have six-year terms. One-third of the options vest and become
         exercisable on each of the first,  second,  and third  anniversaries of
         the date of grant.
(2)      Potential  gains  are  net of the  exercise  price,  but  before  taxes
         associated with the exercise. Amounts represent hypothetical gains that
         could be achieved for the respective options if exercised at the end of
         the  option  term.  The  assumed  5%  and  10%  rates  of  stock  price
         appreciation   are  provided  in  accordance  with  the  rules  of  the
         Securities  and Exchange  Commission and do not represent the Company's
         estimate or  projection  of the future  price of the  Company's  Common
         Stock. Actual gains, if any, on stock option exercises will depend upon
         the future market prices of the Company's Common Stock.

         The following  table provides  information on options  exercised in the
last  fiscal year by the  Company's  Named  Officers  and the value of each such
officer's unexercised options at September 30, 1997.

               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                      OPTION VALUE AS OF SEPTEMBER 30, 1997
<TABLE>
<CAPTION>
                                                                       Number of Securities               Value of Unexercised   
                                                                      Underlying Unexercised              In-the Money Options   
                                                                  Options at Fiscal Year-End (#)        at Fiscal Year-End ($)(1)
                             Shares Acquired      Value          -------------------------------     -------------------------------
Name                         on Exercise (#)   Realized ($)      Exercisable       Unexercisable     Exercisable       Unexercisable
- ---------------------        ---------------   ------------      -----------       -------------     -----------       -------------

<S>                              <C>           <C>                  <C>                <C>           <C>               <C>       
Fred W. Wagenhals                     0                 0           290,000            16,000        $7,833,750        $  154,000
Tod J. Wagenhals                 30,600        $  589,630           146,066            28,334        $3,847,346        $  391,054
Christopher S. Besing            23,528        $  676,430            33,138            28,334        $  781,812        $  391,054
</TABLE>
- ------------------

(1)      Calculated  based upon the closing price of the Company's  Common Stock
         as  reported on the Nasdaq  National  Market on  September  30, 1997 of
         $29.125 per share.
                                        6
<PAGE>
401(k) Profit Sharing Plan

         In October 1994, the Company  established a defined  contribution  plan
(the "401(k)  Plan") that  qualifies as a cash or deferred  profit  sharing plan
under  Sections  401(a)  and 401(k) of the  Internal  Revenue  Code of 1986,  as
amended (the  "Internal  Revenue  Code").  Under the 401(k) Plan,  participating
employees may defer from 1% to 15% of their pre-tax compensation, subject to the
maximum  allowed under the Internal  Revenue Code.  The Company will  contribute
$.50 for each dollar contributed by the employee,  up to a maximum  contribution
of 2% of the  employee's  defined  compensation.  In  addition,  the 401(k) Plan
provides that the Company may make an employer  profit sharing  contribution  in
such amounts as may be determined by the Board of Directors.

1993 Stock Option Plan

         The  Company's  1993 Stock  Option Plan,  as amended,  provides for the
granting  of options to acquire  Common  Stock of the Company  ("Options"),  the
direct  granting  of  Common  Stock  ("Stock  Awards"),  the  granting  of stock
appreciation  rights  ("SARs"),  and the  granting of other cash  awards  ("Cash
Awards")  (Stock  Awards,  SARs,  and Cash Awards are  collectively  referred to
herein as  "Awards").  The 1993 Plan is  intended  to comply  with Rule 16b-3 as
promulgated under the Exchange Act with respect to persons subject to Section 16
of the  Exchange  Act. The Company  believes  that the 1993 Plan is important in
attracting and retaining  executives  and other key employees and  constitutes a
significant part of the compensation  program for key personnel,  providing them
with an opportunity to acquire a proprietary  interest in the Company and giving
them an additional incentive to use their best efforts for the long-term success
of the Company. The 1993 Plan will remain in effect until September 24, 2001.

         A total of  2,750,000  shares of Common  Stock may be issued  under the
1993 Plan.  As of January 23, 1998,  an  aggregate  of  1,340,612  shares of the
Company's Common Stock has been issued upon exercise of Options granted pursuant
to the 1993 Plan,  and there were  outstanding  Options to acquire an additional
1,143,028  shares of the Company's Common Stock. If any Option or SAR terminates
or expires  without having been  exercised in full,  stock not issued under such
Option or SAR will again be available  for the purposes of the 1993 Plan. If any
change is made in the stock  subject to the 1993 Plan,  or subject to any Option
or  SAR   granted   under  the  1993  Plan   (through   merger,   consolidation,
reorganization,  recapitalization,  stock  dividend,  split-up,  combination  of
shares,  exchange of shares, change in corporate structure,  or otherwise),  the
1993 Plan provides that  appropriate  adjustments will be made as to the maximum
number of shares  subject to the 1993 Plan and the number of shares and exercise
price per share of stock subject to outstanding Options.

         Options and Awards may be granted only to persons ("Eligible  Persons")
who at the time of grant are either (i) key  personnel,  including  officers and
directors  of  the  Company  or  its  subsidiaries,   or  (ii)  consultants  and
independent  contractors who provide valuable  services to the Company or to its
subsidiaries.  Options that are  incentive  stock options may only be granted to
employees of the Company or its subsidiaries. To the extent that granted Options
are incentive  stock options,  the terms and conditions of those Options must be
consistent with the qualification requirements set forth in the Internal Revenue
Code.  No  employee  of the  Company  may  receive  grants of  Options or Awards
representing  more than 50 percent of the shares of Common Stock  issuable under
the 1993 Plan.

         The  exercise  prices,  expiration  dates,  maximum  number  of  shares
purchasable,  and the other provisions of the Options will be established at the
time of grant.  The  exercise  prices of Options  that are not  incentive  stock
options may not be less than 85% of the fair market value of the Common Stock at
the time of the grant,  and the exercise  prices of incentive  stock options may
not be less than 100% (110% if the option is granted to a shareholder who at the
time the option is granted  owns stock  possessing  more than ten percent of the
total combined  voting power of all classes of stock of the Company) of the fair
market  value  of the  Common  Stock at the time of the  grant.  Options  may be
granted for terms of up to ten years and become  exercisable  in whole or in one
or more  installments  at such  time as may be  determined  upon a grant  of the
Options.  To exercise an Option, the optionholder will be required to deliver to
the Company  full  payment of the  exercise  price of the shares as to which the
option is being  exercised.  Generally,  options can be exercised by delivery of
cash, bank cashier's check or shares of Common Stock of the Company.
                                        7
<PAGE>
         Unless  otherwise  authorized  by the  Board of  Directors  in its sole
discretion,  Options granted under the 1993 Plan are nontransferable  other than
by will or by the  laws of  descent  and  distribution  upon  the  death  of the
optionholder and, during the lifetime of the optionholder,  are exercisable only
by such optionholder.  Unless the terms of the stock option agreement  otherwise
provide,  in the event of the death or termination of the employment or services
of the  participant  (but  never  later than the  expiration  of the term of the
Option) Options may be exercised within a one-month period. If termination is by
reason of disability,  however,  Options may be exercised by the optionholder or
the  optionholder's  estate or  successor by bequest or  inheritance  during the
period ending one year after the  optionholder's  retirement (but not later than
the expiration of the term of the option). Termination of employment at any time
for cause immediately terminates all Options held by the terminated employee.

         The 1993 plan  includes an  automatic  program  that  provides  for the
automatic  grant  of  stock  options   ("Automatic   Options")  to  non-employee
directors.  Each non-employee  director serving on the Board of Directors on the
date the  amendments to the 1993 Plan  providing for the automatic  program were
approved by the Company's  shareholders  received  Automatic  Options to acquire
10,000 shares of Common Stock (as adjusted for a subsequent stock split) on that
date, and each subsequently  newly elected  non-employee  member of the Board of
Directors  will receive  Automatic  Options to acquire  10,000  shares of Common
Stock on the date of his or her first  appointment  or  election to the Board of
Directors.  In  addition,  Automatic  Options to acquire  8,000 shares of Common
Stock are automatically  granted to each non-employee director at the meeting of
the  Board  of  Directors  held   immediately   after  each  annual  meeting  of
shareholders. All Automatic Options vest and become exercisable immediately upon
grant.  A  non-employee  member of the Board of  Directors  is not  eligible  to
receive the  8,000-share  Automatic  Option  grant if that option  grant date is
within 30 days of such non-employee member receiving the 10,000-share  Automatic
Option grant.  The exercise price per share of Common Stock subject to Automatic
Options  granted  under the 1993  Plan will be equal to 100% of the fair  market
value of the  Company's  Common  Stock (as defined in the 1993 Plan) on the date
such options are granted. The Company believes that the automatic grant of stock
options to non-employee directors is necessary to attract,  retain, and motivate
independent directors.

         The Company  also may grant Awards to Eligible  Persons  under the 1993
Plan. SARs entitle the recipient to receive a payment equal to the  appreciation
in market  value of a stated  number of  shares of Common  Stock  from the price
stated in the award  agreement  to the market  value of the Common  Stock on the
date the SAR is  first  exercised  or  surrendered.  Stock  Awards  entitle  the
recipient to directly receive Common Stock. Cash Awards entitle the recipient to
receive  direct   payments  of  cash  depending  on  the  market  value  or  the
appreciation of the Common Stock or other securities of the Company.

Limitation  of Directors'  Liability;  Indemnification  of Directors,  Officers,
Employees, and Agents

         The  Company's  Amended and  Restated  Articles of  Incorporation  (the
"Restated  Articles")  eliminate  the personal  liability of any director of the
Company to the  Company or its  shareholders  for money  damages  for any action
taken or failure to take any action as a director of the Company, to the fullest
extent  allowed  by  the  Arizona   Business   Corporation  Act  (the  "Business
Corporation Act"). Under the Business  Corporation Act, directors of the Company
will be liable to the Company or its  shareholders  only for (a) the amount of a
financial  benefit  received  by the  director  to  which  the  director  is not
entitled;  (b)  an  intentional  infliction  of  harm  on  the  Company  or  its
shareholders;  (c) certain unlawful  distributions  to shareholders;  and (d) an
intentional  violation of criminal  law. The effect of these  provisions  in the
Restated Articles is to eliminate the rights of the Company and its shareholders
(through  shareholders'  derivative  suits on behalf of the  Company) to recover
money  damages  from a  director  for all  actions  or  omissions  as a director
(including  breaches  resulting  from negligent or grossly  negligent  behavior)
except in the  situations  described  in clauses (a)  through  (d) above.  These
provisions  do  not  limit  or  eliminate  the  rights  of  the  Company  or any
shareholder to seek  non-monetary  relief such as an injunction or rescission in
the event of a breach of a director's duty of care.

         The Company's  Restated  Articles  require the Company to indemnify and
advance expenses to any person who incurs liability or expense by reason of such
person acting as a director of the Corporation, to the fullest extent allowed by
the Business  Corporation Act. This indemnification is mandatory with respect to
directors  in all  circumstances  in which  indemnification  is permitted by the
Business   Corporation   Act,  subject  to  the  requirements  of  the  Business
Corporation Act. In addition, the Company, in its sole discretion, may indemnify
and advance
                                        8
<PAGE>
expenses,  to the fullest extent allowed by the Business Corporation Act, to any
person who incurs  liability  or expense by reason of such  person  acting as an
officer,  employee or agent of the  Company,  except  where  indemnification  is
mandatory pursuant to the Business Corporation Act, in which case the Company is
required to indemnify to the fullest extent required by the Business Corporation
Act.


                              CERTAIN TRANSACTIONS

         The Company currently leases a building in Tempe,  Arizona,  containing
approximately  46,000 square feet, which the Company utilized for its corporate,
administrative  and sales  offices and warehouse  facilities  prior to September
1997.  Fred  W.  Wagenhals   currently  owns  a  one-third  interest  in  F.  W.
Investments,  a  partnership  that owns this  facility.  The  Company  paid F.W.
Investments rent of approximately $183,000 during fiscal 1997.

         In November  1996, the Company issued to the seller of Sports Image and
persons  affiliated  with the seller an  aggregate  of 403,361  shares of Common
Stock as a portion of the  consideration  paid for the assets and liabilities of
Sports Image,  Inc.  Joseph M. Mattes,  who served as an officer and director of
the Company from December 1996 until June 1997, received 15,000 shares of Common
Stock as part of that transaction.


             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

Overview and Philosophy

         The Company's Board of Directors has appointed a Compensation Committee
(the "Committee"), consisting of non-employee members of the Board of Directors,
which makes decisions on the compensation of the Company's  executive  officers.
The  Compensation  Committee makes every effort to ensure that the  compensation
plan is consistent  with the Company's  values and is aligned with the Company's
business strategy and goals.

         The  Company's  compensation  program for executive  officers  consists
primarily of base salary, annual discretionary bonuses, and long-term incentives
in the form of stock  options.  Executives  also  participate  in various  other
benefit  plans,  including  medical and  retirement  plans,  that  generally are
available to all employees of the Company.

         The  Company's  philosophy  is to pay base  salaries to  executives  at
levels that enable the Company to attract, motivate, and retain highly qualified
executives.  The bonus program is designed to reward individuals for performance
based on the Company's  financial results as well as the achievement of personal
and corporate objectives that contribute to the long-term success of the Company
in building  shareholder  value.  Stock option  grants are intended to result in
minimal  or no  rewards  if the price of the  Company's  Common  Stock  does not
appreciate,  but may provide  substantial rewards to executives as the Company's
shareholders in general benefit from stock price appreciation.

         The Company  follows a subjective and flexible  approach rather than an
objective or formula  approach to compensation.  Various  factors,  as discussed
below, receive consideration without any particular weighting or emphasis on any
one factor. In establishing  compensation for the year ended September 30, 1997,
the Committee took into account,  among other things,  the financial  results of
the Company,  compensation  paid in prior years,  and  compensation of executive
officers employed by companies of similar size in similar industries.

Base Salary

         Base salaries for executive  positions are established  relative to the
Company's  financial  performance  and comparable  positions in similarly  sized
companies.  From time to time,  the  Company  may use  competitive  surveys  and
outside  consultants to help determine the relevant  competitive pay levels. The
Company  targets  base pay at the level  required to attract  and retain  highly
qualified executives. In determining salaries, the Committee also will take
                                        9
<PAGE>
into account  individual  experience and performance,  salary levels relative to
other  positions  within the  Company,  and  specific  needs  particular  to the
Company.

         The  Committee  reviews  salaries  recommended  by the Chief  Executive
Officer  for  executive  officers  other than the Chief  Executive  Officer.  In
formulating  these  recommendations,  the Chief Executive  Officer considers the
overall  performance  of the Company and  conducts  an  informal  evaluation  of
individual officer  performance.  Final decisions on any adjustments to the base
salary for  executives  other than the Chief  Executive  Officer are made by the
Committee in  conjunction  with the Chief  Executive  Officer.  The  Committee's
evaluation of the  recommendations  by the Chief Executive Officer considers the
same  factors  outlined  above  and is  subjective,  with no  particular  weight
assigned  to any one  factor.  After  reviewing  the Chief  Executive  Officer's
recommendations,  the Committee approved base salary increases for the Company's
executive officers during fiscal 1997 as a result of increased  responsibilities
and the Company's financial performance during the year.

Annual Discretionary Bonuses

         Annual  discretionary  bonuses  are  based on the  Company's  financial
performance and the efforts of its executives.  Performance is measured based on
profitability  and revenue and the  successful  achievement  of  functional  and
personal goals. The Committee  reviews  discretionary  bonuses  recommend by the
Chief Executive  Officer for executives  officers other than the Chief Executive
Officer. In formulating these recommendations, the Chief Executive Officer takes
into  consideration  the Company's  achievement of sales, net income,  and other
performance  criteria as well as  individual  responsibility,  performance,  and
compensation levels. The Committee reviews these  recommendations with the Chief
Executive  Officer  and  makes  final  adjustments  to the  discretionary  bonus
amounts.   The  Committee's   evaluation  of  the  factors  described  above  is
subjective,  with no particular weight being assigned to any one factor.  During
the first  quarter of fiscal  1997,  the Company paid  incentive  bonuses to its
executive officers for their performance during fiscal 1996.

Stock Option Grants

         The Company  strongly  believes in utilizing grants of stock options to
tie  executive  rewards  directly  to the  long-term  success of the Company and
increases in shareholder  value. Stock option grants also will enable executives
to develop and maintain a significant ownership position in the Company's Common
Stock.  The amount of options  granted  takes into  account  options  previously
granted to an  individual.  During fiscal 1997,  the Board of Directors  granted
options to acquire  16,000,  15,000,  and  15,000  shares of Common  Stock at an
exercise price of $19.50 per share to Fred W. Wagenhals,  Tod J. Wagenhals,  and
Christopher S. Besing, respectively.

Other Benefits

         Executive  officers are  eligible to  participate  in benefit  programs
designed for all  full-time  employees of the Company.  These  programs  include
medical insurance,  a qualified  retirement program allowed under Section 401(k)
of the Internal Revenue Code, and life insurance coverage.

Chief Executive Officer Compensation

         The  Committee  considers  the same  factors  outlined  above for other
executive  officers in evaluating the base salary,  incentive  bonus,  and other
compensation  of  Fred  W.  Wagenhals,  the  Company's  Chairman  of the  Board,
President,  and Chief  Executive  Officer.  The  Committee's  evaluation  of Mr.
Wagenhals'  base salary and incentive  bonus is  subjective,  with no particular
weight assigned to any one factor. During fiscal 1997, the Company increased Mr.
Wagenhals  base  salary from  $250,000 to $350,000  per annum as a result of the
significant increases in the Company's sales, net income, and other criteria. In
addition,  during the first  quarter of fiscal 1997 the Company  paid a bonus of
$50,000 to Mr. Wagenhals for his performance during fiscal 1996.
                                       10
<PAGE>
Compliance with Internal Revenue Code Section 162(m)

         Section 162(m) of the Internal  Revenue Code generally  disallows a tax
deduction to public companies for compensation in excess of $1.0 million paid to
each of any publicly held  corporation's  chief executive officer and four other
most  highly  compensated  executive  officers.   Qualifying   performance-based
compensation is not subject to the deduction limit if certain  requirements  are
met. The Company believes that its compensation  arrangements with its executive
officers will not exceed the limits on  deductibility  during its current fiscal
year.

         This  report has been  furnished  by the  members  of the  Compensation
Committee of the Board of Directors of Action Performance Companies, Inc.

                  Jack M. Lloyd
                  Robert H. Manschot

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         During  the  fiscal  year  ended  September  30,  1997,  the  Company's
Compensation  Committee  consisted  of Jack M.  Lloyd and  Robert  H.  Manschot.
Neither of such individuals had any contractual or other  relationships with the
Company during such fiscal year except as directors.


             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section  16(a) of the Exchange Act  requires the  Company's  directors,
officers,  and persons who own more than 10 percent of a registered class of the
Company's  equity  securities  to file  reports  of  ownership  and  changes  in
ownership  with  the  SEC.  Directors,  officers  and  greater  than 10  percent
shareholders  are  required by the SEC  regulations  to furnish the Company with
copies of all Section  16(a) forms they file.  Based  solely upon the  Company's
review of the copies of such forms  received  by it during the fiscal year ended
September  30,  1997,  and written  representations  that no other  reports were
required,  the  Company  believes  that each  person who at any time during such
fiscal year was a director, officer, or beneficial owner of more than 10 percent
of  the  Company's   Common  Stock   complied  with  all  Section  16(a)  filing
requirements during such fiscal year except that (i) Melodee L. Volosin and John
S.  Bickford,  Sr.  each  filed a late  report on Form 3 with  respect  to their
ownership of the Company's  securities as of the date that they became directors
of the  Company,  and (ii)  Christopher  S. Besing filed a late report on Form 5
covering one transaction.
                                       11
<PAGE>
                                PERFORMANCE GRAPH

         The following line graph compares  cumulative total shareholder returns
for (i) the  Company's  Common  Stock;  (ii) the Standard & Poor's  SmallCap 600
Index (the  "SmallCap  600");  and (iii) the  Russell  2000 Index (the  "Russell
2000"). At this time, the Company does not believe it can reasonably identify an
industry peer group.  The Company has instead  selected the Russell 2000,  which
includes  companies with similar market  capitalizations to that of the Company,
as a comparative  index for purposes of complying with certain  requirements  of
the SEC.

         The graph assumes an investment of $100 in each of the Company's Common
Stock on April 27,  1993,  the date on which the  Company's  Common Stock became
registered  under  Section 12 of the Exchange  Act as a result of the  Company's
initial public  offering,  and an investment in each of the SmallCap 600 and the
Russell 2000 of $100 on March 31,  1993.  The graph covers the period from April
27, 1993 through the fiscal year ended September 30, 1997.

         The calculation of cummulative  shareholder return for the SmallCap 600
and the Russell 2000 includes  reinvestment  of dividends.  The  calculation  of
cumulative  shareholder  return on the  Company's  Common Stock does not include
reinvestment of dividends  because the Company did not pay dividends  during the
measurement  period.  The  performance  shown is not  necessarily  indicative of
future performance.

<TABLE>
<CAPTION>
                                                           Cumulative Total Return
                                            ----------------------------------------------------
                                            4/27/93     9/93     9/94     9/95     9/96     9/97
                                            -------     ----     ----     ----     ----     ----
<S>                                          <C>        <C>     <C>     <C>      <C>      <C>   
ACTION PERFORMANCE COMPANIES, INC    ACTN    100.00    80.00    82.00   272.00   412.00   932.00
S & P SMALLCAP 600                   I600    100.00   112.63   111.98   141.30   162.93   223.16
RUSSELL 2000                         IR20    100.00   111.10   113.95   140.72   159.10   212.03
</TABLE>
                                       12
<PAGE>
            SECURITY OWNERSHIP OF PRINCIPAL SHAREHOLDERS, DIRECTORS,
                                  AND OFFICERS

         The following table sets forth certain information regarding the shares
of the Company's  outstanding  Common Stock beneficially owned as of January 23,
1998 by (i) each of the Company's  directors and  executive  officers,  (ii) all
directors and executive  officers as a group, and (iii) each other person who is
known by the  Company to own  beneficially  or  exercise  voting or  dispositive
control over more than 5% of the Company's Common Stock.
<TABLE>
<CAPTION>
                                                          Number of Shares                  Approximate
Name and Address of                                         and Nature of                  Percentage of
Beneficial Owner(1)                                    Beneficial Ownership(2)         Outstanding Shares(2)
- -------------------                                    -----------------------         ---------------------
<S>                                                        <C>                                 <C>  
Directors and Executive Officers
Fred W. Wagenhals....................................      2,389,600 (3)                       14.7%
Tod J. Wagenhals.....................................        147,522 (4)                        *
Charles C. Blossom, Jr...............................         50,000 (5)                        *
Christopher S. Besing................................         56,666 (6)                        *
Melodee L. Volosin...................................         30,833 (7)                        *
John S. Bickford, Sr.................................         15,693 (8)                        *
Jack M. Lloyd........................................         26,000 (9)                        *
Robert H. Manschot...................................         30,000 (10)                       *
All directors and executive officers
as a group (eight persons)...........................      2,746,314                           16.5%
</TABLE>
- --------------------
* Less than 1% of outstanding shares of Common Stock

(1)   Each person named in the table has sole voting and  investment  power with
      respect to all Common Stock  beneficially  owned by him or her, subject to
      applicable community property law, except as otherwise  indicated.  Except
      as otherwise  indicated,  each of such persons may be reached  through the
      Company at 4707 East Baseline Road, Phoenix, Arizona 85040.

(2)   The  percentages  shown are  calculated  based upon  16,014,044  shares of
      Common Stock  outstanding on January 23, 1998. The numbers and percentages
      shown include the shares of Common Stock  actually owned as of January 23,
      1998 and the shares of Common  Stock that the  identified  person or group
      had the right to acquire within 60 days of such date. In  calculating  the
      percentage  of ownership,  all shares of Common Stock that the  identified
      person or group had the right to  acquire  within 60 days of  January  23,
      1998 upon the  exercise  of options are deemed to be  outstanding  for the
      purpose of computing the percentage of the shares of Common Stock owned by
      such person or group, but are not deemed to be outstanding for the purpose
      of  computing  the  percentage  of the shares of Common Stock owned by any
      other person.

(3)   Represents  2,099,600 shares of Common Stock and vested options to acquire
      290,000 shares of Common Stock.

(4)   Represents  1,456  shares of Common  Stock and  vested  options to acquire
      146,066 shares of Common Stock.

(5)   Represents vested options to acquire 50,000 shares of Common Stock.

(6)   Represents  23,528  shares of Common  Stock and vested  options to acquire
      33,138 shares of Common Stock.

(7)   Represents vested options to acquire 30,833 shares of Common Stock.

(8)   Includes 50 shares held by Mr. Bickford as custodian for Boston Reid.

(9)   Represents vested options to acquire 26,000 shares of Common Stock.

(10)  Represents  4,000  shares of Common  Stock and  vested  options to acquire
      26,000 shares of Common Stock.
                                       13
<PAGE>
               RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

         The Board of Directors has appointed  Arthur Andersen LLP,  independent
public  accountants,  to audit  the  consolidated  financial  statements  of the
Company for the fiscal year ending  September 30, 1998 and  recommends  that the
shareholders vote in favor of the ratification of such appointment. In the event
of a negative vote on such ratification,  the Board of Directors will reconsider
its selection. The Board of Directors anticipates that representatives of Arthur
Andersen LLP will be present at the Meeting, will have the opportunity to make a
statement  if they  desire,  and will be  available  to respond  to  appropriate
questions.

                 DEADLINE FOR RECEIPT OF SHAREHOLDERS PROPOSALS

         Shareholder  proposals  that  are  intended  to be  presented  by  such
shareholders  at the annual  meeting of  shareholders  of the Company to be held
during calendar 1999 must be received by the Company no later than September 30,
1998 in order to be included in the proxy  statement and form of proxy  relating
to such meeting.

                                  OTHER MATTERS

         The Company  knows of no other  matters to be submitted to the Meeting.
If any other matters  properly  come before the Meeting,  it is the intention of
the persons named in the enclosed  proxy card to vote the shares they  represent
as the Board of Directors may recommend.

                                                         Dated: January 28, 1998
                                       14
<PAGE>
<TABLE>
<CAPTION>
                                     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


                                                 ACTION PERFORMANCE COMPANIES, INC.

                                                 1998 ANNUAL MEETING OF SHAREHOLDERS


                  The undersigned shareholder of ACTION PERFORMANCE COMPANIES, INC., an Arizona corporation (the "Company"),  hereby
acknowledges  receipt of the Notice of Annual Meeting of  Shareholders  and Proxy  Statement of the Company,  each dated January 28,
1998, and hereby appoints Fred W. Wagenhals and Christopher S. Besing,  and each of them, proxies and  attorneys-in-fact,  with full
power to each of substitution, on behalf and in the name of the undersigned, to represent the undersigned at the 1998 Annual Meeting
of Shareholders of ACTION PERFORMANCE COMPANIES, INC., to be held on Monday, March 2, 1998, at 10:00 a.m., local time, at The Fiesta
Inn, 2100 S. Priest Drive, Tempe,  Arizona 85282, and at any adjournment or adjournments  thereof,  and to vote all shares of Common
Stock which the undersigned  would be entitled to vote if then and there personally  present on the matters set forth on the reverse
side of this Proxy Card.

                                           (Continued and to be signed on the other side.)

[X]               Please mark your votes as in this example
<S>                   <C>                         <C>                         <C>         <C>
                                                         WITHHOLD
                         FOR all nominees                AUTHORITY
                      listed at right (except     to vote for all nominees
                           as indicated)              listed at right         Nominees:   Fred W. Wagenhals
1.       ELECTION              [ ]                          [ ]                           Tod J. Wagenhals
         OF                                                                               Christopher S. Besing
         DIRECTORS:                                                                       Charles C. Blossom, Jr.
                                                                                          Melodee L. Volosin
If you wish to withhold authority to vote for any                                         John S. Bickford, Sr.
individual nominee, strike a line through that nominee's                                  Jack M. Lloyd
name in the list at right.                                                                Robert H. Manschot

2.       Proposal to ratify the appointment of Arthur Andersen LLP as the independent auditors of the Company for the fiscal year   
         ending September 30, 1998.

          [ ] FOR                                [ ] AGAINST                                     [ ] ABSTAIN

and upon such matters which may properly come before the meeting or any adjournment or adjournments thereof.

THIS PROXY WILL BE VOTED AS DIRECTED OR, IF NO CONTRARY DIRECTION IS INDICATED, WILL BE VOTED FOR THE ELECTION OF DIRECTORS; FOR THE
RATIFICATION  OF THE  APPOINTMENT  OF ARTHUR  ANDERSEN  LLP AS THE  INDEPENDENT  AUDITORS OF THE  COMPANY;  AND AS SAID PROXIES DEEM
ADVISABLE ON SUCH OTHER MATTERS AS MAY COME BEFORE THE MEETING.

A majority  of such  attorneys-in-fact  or  substitutes  as shall be present  and shall act at said  meeting or any  adjournment  or
adjournments  thereof (or if only one shall be present and act, then that one) shall have and may exercise all of the powers of said
attorneys-in-fact hereunder.

                                              Sign, date, and return the Proxy Card promptly using the enclosed envelope.


Signature                                                                                 Dated:             , 1998
         -----------------------------------  ------------------------------------------        -------------
                                                     Signature if held jointly

                                              (This Proxy should be dated,  signed by the shareholder(s)  exactly as his or her name
                                              appears hereon, and returned promptly in the enclosed  envelope.  Persons signing in a
                                              fiduciary  capacity  should so  indicate.  If shares  are held by joint  tenants or as
                                              community property, both shareholders should sign.)
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