ACTION PERFORMANCE COMPANIES INC
S-3/A, 1998-07-21
MISC DURABLE GOODS
Previous: SHAMAN PHARMACEUTICALS INC, 424B3, 1998-07-21
Next: OHSL FINANCIAL CORP, 8-K, 1998-07-21



   
     As filed with the Securities and Exchange Commission on July 21 1998
                                                      Registration No. 333-53413
    
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ---------------
   
                                AMENDMENT NO. 1
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                     Under
                           THE SECURITIES ACT OF 1933
    
                                ---------------
                       ACTION PERFORMANCE COMPANIES, INC.
             (Exact name of Registrant as specified in its charter)

                 ARIZONA                                86-0704792      
           --------------------                   --------------------- 
      (State or other jurisdiction of                (I.R.S. Employer   
     of incorporation or organization)            Identification Number)

                4707 East Baseline Road, Phoenix, Arizona 85040
                                 (602) 337-3700
  (Address, including zip code, and telephone number, including area code, of
                   Registrant's principal executive offices)
                                ---------------
                               FRED W. WAGENHALS
         Chairman of the Board, President, and Chief Executive Officer
                            4707 East Baseline Road
                             Phoenix, Arizona 85040
                                 (602) 337-3700
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                                ---------------
                                   Copies to:
                              Robert S. Kant, Esq.
                             Jere M. Friedman, Esq.
          O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, P.A.
                            One East Camelback Road
                             Phoenix, Arizona 85012
                                 (602) 263-2606
                                ---------------
        Approximate date of commencement of Proposed Sale to the Public:
     From time to time after the Registration Statement becomes effective.
                                ---------------
  If  the  only  securities  being  registered  on  this  Form are being offered
pursuant  to dividend or interest reinvestment plans, please check the following
box. [ ]

  If  any of the securities being registered on this Form are to be offered on a
delayed  or  continuous  basis  pursuant to Rule 415 under the Securities Act of
1933,  other  than  securities  offered  only  in  connection  with  dividend or
interest reinvestment plans, check the following box. [X]

  If  this  Form  is  filed  to  register  additional securities for an offering
pursuant  to  Rule  462(b)  under the Securities Act, please check the following
box  and  list  the  Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ] __________

  If  this  Form  is  a  post-effective  amendment filed pursuant to Rule 462(c)
under  the  Securities  Act, check the following box and list the Securities Act
registration  statement  number  of the earlier effective registration statement
for the same offering. [ ] __________

  If  delivery  of  the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
                                ---------------

       

  The  Registrant  hereby  amends  this  Registration  Statement on such date or
dates  as  may  be  necessary  to  delay its effective date until the Registrant
shall  file a further amendment which specifically states that this Registration
Statement  shall  thereafter become effective in accordance with Section 8(a) of
the  Securities  Act  of  1933, or until the Registration Statement shall become
effective  on such date as the Commission, acting pursuant to said Section 8(a),
may determine.
================================================================================
<PAGE>
INFORMATION   CONTAINED   HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION  STATEMENT  RELATING  TO  THESE  SECURITIES HAS BEEN FILED WITH THE
SECURITIES  AND  EXCHANGE  COMMISSION.  THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS  TO  BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION  OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN  ANY  STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

   
                    SUBJECT TO COMPLETION DATED JULY 21, 1998
    
 PROSPECTUS


                                  $100,000,000


                                     ACTION
                           Performance Companies, Inc.

                 4 3/4% Convertible Subordinated Notes Due 2005
                                       and
                             Shares of Common Stock
                        Issuable Upon Conversion Thereof
   
     This Prospectus relates to the proposed resale from time to time by certain
holders named herein (the "Selling  Securityholders") of $100,000,000  principal
amount of 4 3/4% Convertible Subordinated Notes Due 2005 (the "Notes") of Action
Performance  Companies,  Inc.  (the  "Company")  and the shares of the Company's
common  stock,  par value $.01 per share (the  "Common  Stock"),  into which the
Notes may be converted (the "Conversion Shares"). The Notes are convertible into
the  Conversion  Shares at any time at or  before  maturity,  unless  previously
redeemed,  at a conversion price of $48.20 per share, subject to adjustment upon
the  occurrence  of certain  events.  The  Common  Stock is traded on The Nasdaq
National  Market under the symbol  "ACTN." On July 15, 1998,  the last  reported
sale price of the Common Stock was $35.75 per share.
    

     Interest  on  the  Notes  is payable on April 1 and October 1 of each year,
commencing  on  October 1, 1998. The Notes do not provide for a sinking fund and
are  not  redeemable  by  the  Company  prior  to  April  1, 2001. The Notes are
redeemable  thereafter at the option of the Company, in whole or in part, at the
redemption  prices set forth in this Prospectus, together with accrued interest.
Upon  a  Repurchase  Event  (as  defined  herein), each holder ("Holder") of the
Notes  shall  have  the right, at the Holder's option, to require the Company to
repurchase  all  or a portion of such Holder's Notes at a price equal to 100% of
the  principal  amount  thereof, plus accrued and unpaid interest and liquidated
damages,  if  any.  See  "Description  of  Notes  --  Certain  Rights to Require
Repurchase of Notes."

     The  Notes  are  general unsecured obligations of the Company, subordinated
in  right  of payment to all existing and future Senior Indebtedness (as defined
herein)  of  the  Company.  As  of March 31, 1998, the Company had approximately
$41.0  million  of  outstanding  Senior  Indebtedness. The Indenture (as defined
herein)  governing  the  Notes  does  not  limit  or  prohibit the incurrence of
additional  indebtedness,  including  Senior Indebtedness, by the Company or its
subsidiaries. See "Description of Notes -- Subordination."

     Sales   of   the   Notes  and  the  Conversion  Shares  (collectively,  the
"Securities")   may   be   effected  by  or  for  the  account  of  the  Selling
Securityholders  from  time  to  time  in  transactions (which may include block
transactions  in the case of the Conversion Shares) on any exchange or market on
which  such  Securities  are  listed  or  quoted,  as  applicable, in negotiated
transactions,  through  a  combination of such methods of sale, or otherwise, at
fixed  prices  that  may  be changed, at market prices prevailing at the time of
sale,  at  prices  related  to prevailing market price, or at negotiated prices.
The  Selling  Securityholders  may  effect  such  transactions  by  selling  the
Securities  directly  to purchasers, through broker-dealers acting as agents for
the  Selling  Securityholders,  or to broker-dealers who may purchase Securities
as  principals  and  thereafter  sell  the  Securities  from  time  to  time  in
transactions   (which  may  include  block  transactions  in  the  case  of  the
Conversion  Shares)  on any exchange or market on which Securities are listed or
quoted,  as  applicable,  in  negotiated  transactions, through a combination of
such  methods  of  sale or otherwise. In effecting sales, broker-dealers engaged
by  Selling Securityholders may arrange for other broker-dealers to participate.
Such  broker-dealers, if any, may receive compensation in the form of discounts,
concessions   or   commissions  from  the  Selling  Securityholders  and/or  the
purchasers  of  the Securities for whom such broker-dealers may act as agents or
to  whom  they  may  sell  as  principals,  or  both (which compensation as to a
particular  broker-dealer  might  be  in  excess  of customary commissions). See
"Selling Securityholders" and "Plan of Distribution."

     None  of  the  proceeds  from  the  sale  of  the Securities by the Selling
Securityholders  will be received by the Company. The Company has agreed to bear
all   expenses   (other   than  selling  commissions)  in  connection  with  the
registration   and   sale  of  the  Securities  being  offered  by  the  Selling
Securityholders.   The   Company   has   agreed   to   indemnify   the   Selling
Securityholders  against  certain  liabilities,  including  certain  liabilities
under the Securities Act of 1933, as amended (the "Securities Act").

   
     The  Notes  have  been  designated  for  trading  in  the Private Offering,
Resales  and  Trading  through  Automated Linkages ("PORTAL") Market. Notes sold
pursuant  to  this Prospectus will not remain eligible for trading on the PORTAL
Market.  For  a description of certain income tax consequences to holders of the
Notes, see "Certain Federal Income Tax Consequences."
    

     The   Selling   Securityholders  and  any  broker-dealers  or  agents  that
participate  with  the  Selling  Securityholders  in  the  distribution  of  the
Securities  may  be  deemed  to  be  "underwriters"  within  the  meaning of the
Securities  Act,  and  any  commissions  received  by them and any profit on the
resale  of  the  Securities  purchased  by them may be deemed to be underwriting
commissions or discounts under the Securities Act.

     THE  SECURITIES  OFFERED  HEREBY  INVOLVE  A HIGH DEGREE OF RISK. SEE "RISK
FACTORS"  COMMENCING  ON  PAGE 7 FOR A DISCUSSION OF CERTAIN FACTORS THAT SHOULD
BE  CONSIDERED  BY  PROSPECTIVE PURCHASERS OF THE NOTES AND THE SHARES OF COMMON
STOCK OFFERED HEREBY.

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
       EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
          COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
           ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.

                  The date of this Prospectus is       , 1998.
<PAGE>
                             AVAILABLE INFORMATION

     The  Company is subject to the informational requirements of the Securities
Exchange  Act  of  1934,  as  amended  (the  "Exchange  Act"), and in accordance
therewith  files  reports,  proxy  statements  and  other  information  with the
Securities  and  Exchange  Commission  (the  "Commission").  Such reports, proxy
statements,  and  other  information  may  be inspected and copied at the public
reference  facilities  maintained  by  the Commission at 450 Fifth Street, N.W.,
Washington,   D.C.   20549,  and  at  the  following  Regional  Offices  of  the
Commission:  New  York  Regional Office, Seven World Trade Center, New York, New
York  10048,  and  Chicago  Regional  Office,  500 West Madison Street, Chicago,
Illinois  60661.  Copies  of  such  material  may  be  obtained  from the Public
Reference  Section  of  the  Commission,  Room  1024, Judiciary Plaza, 450 Fifth
Street,  N.W.,  Washington,  D.C. 20549 upon payment of the prescribed fees. The
Commission   also  maintains  a  Web  site  that  contains  reports,  proxy  and
information   statements   and  other  materials  that  are  filed  through  the
Commission's  Electronic  Data  Gathering,  Analysis, and Retrieval system. This
Web  site  can be accessed at http://www.sec.gov. Such reports, proxy statements
and  other  information  concerning  the  Company  also  may be inspected at the
offices  of the National Association of Securities Dealers, Inc., 1735 K Street,
N.W., Washington, D.C. 20006.

               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

   
     The  following  documents  are hereby incorporated by reference herein: the
Company's  Annual  Report on Form 10-K for the year ended September 30, 1997, as
filed  by the Company with the Commission on December 22, 1997 and as amended by
Form  10-K/A  as  filed by the Company with the Commission on May 21, 1998; (ii)
the  Company's  Quarterly Report on Form 10-Q for the quarter ended December 31,
1997  as  filed  by  the Company with the Commission on February 17, 1998 and as
amended  by  Form  10-Q/A  as  filed  by  the Company on May 22, 1998; (iii) the
Company's  Quarterly  Report  on Form 10-Q for the quarter ended March 31, 1998,
as  filed by the Company with the Commission on May 15, 1998; (iv) the Company's
current  report on Form 8-K as filed by the Company with the Commission on March
10,  1998;  and  (v)  the description of the Company's Common Stock contained in
the  Registration  Statement  on  Form  8-A/A  as  filed by the Company with the
Commission  on June 14, 1995. All reports and other documents subsequently filed
by  the  Company  pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange
Act  after  the  date  of  this Prospectus shall be deemed to be incorporated by
reference  herein  and  to  be  a  part  hereof  from the date of filing of such
reports  and  documents.  Any  statement contained in a document incorporated or
deemed  to be incorporated by reference herein prior to the date hereof shall be
deemed  to  be  modified  or  superseded  for purposes of this Prospectus to the
extent  that  a  statement  contained  herein or in any other subsequently filed
document  which  also  is  or  is  deemed to be incorporated by reference herein
modifies  or  supersedes such statement. Any statement so modified or superseded
shall  not  be deemed, except as so modified or superseded, to constitute a part
of this Prospectus.
    

     The  information  relating  to  the  Company  contained  in this Prospectus
summarizes,  is  based  upon, or refers to, information and financial statements
contained  in  one  or  more  of the documents incorporated by reference herein.
Accordingly,  the  information  contained herein is qualified in its entirety by
reference to such documents and should be read in conjunction therewith.

     The  Company  will  furnish  without  charge  to  each  person to whom this
Prospectus  is  delivered,  upon  the  written or oral request of such person, a
copy  of  any  or  all  of  the  documents  referred  to  above  that  have been
incorporated  by reference herein (other than exhibits to such documents, unless
such  exhibits  are  specifically incorporated by reference into the information
that  this  Prospectus  incorporates).  Requests  should  be  directed to Action
Performance  Companies,  Inc.,  4707 East Baseline Road, Phoenix, Arizona 85040,
(telephone (602) 337-3700), Attention: Secretary.
                                       2
<PAGE>
                                    SUMMARY

     The  following  summary  is  qualified  in its entirety by reference to the
detailed  information  and  financial  statements,  including the notes thereto,
appearing  elsewhere  or  incorporated  by reference in this Prospectus. As used
herein,  the term "Company" refers to Action Performance Companies, Inc. and its
subsidiaries   and   operating   divisions.   Unless  otherwise  indicated,  all
information  in  this Prospectus (i) reflects a two-for-one stock split effected
as  a  stock  dividend  on  May  28,  1996,  and (ii) assumes no exercise of any
currently outstanding or authorized options.

                                  The Company

     The  Company  is  the leader in the design and sale of licensed motorsports
collectible  and  consumer products in the United States. The Company's products
include  die-cast  scaled  replicas  of motorsports vehicles, apparel (including
t-shirts,  hats,  and  jackets), and souvenirs. The Company markets its products
pursuant  to  license  arrangements  with  popular  race  car drivers (including
exclusive  license  arrangements  with  seven-time  Winston  Cup  champion  Dale
Earnhardt,  1995  and  1997  Winston  Cup champion Jeff Gordon, 1989 Winston Cup
champion  Rusty  Wallace,  and  seven-time National Hot Rod Association ("NHRA")
Funny   Car   champion   John  Force),  car  owners,  car  sponsors,  automobile
manufacturers,   and   the  National  Association  for  Stock  Car  Auto  Racing
("NASCAR").  The  Company's  motorsports  collectibles and most of the Company's
apparel  and  souvenirs  are  manufactured by third parties, generally utilizing
the  Company's designs, tools, and dies. For the 12-month period ended March 31,
1998,   the   Company   generated  unaudited  total  net  sales  and  EBITDA  of
approximately  $183.0  million  and  $31.5  million, respectively, and unaudited
total  net sales and EBITDA, pro forma for all aquisitions completed during that
period, of approximately $210.9 million and $34.5 million, respectively.

     The   Company   markets  its  products  to  approximately  5,000  specialty
retailers  either  directly  or  through  its  wholesale distributor network; to
motorsports  enthusiasts  directly  through  its  Racing  Collectibles  Club  of
America  (the "Collectors' Club"), which had approximately 123,000 members as of
March  31,  1998;  and  through  mobile  trackside  souvenir stores, promotional
programs  for  corporate  sponsors,  and fan clubs. The Company also distributes
certain  of  its products to mass retailers through its in-house sales force and
wholesale  distributors.  In  addition, the Company has a license agreement with
Hasbro,  Inc.  ("Hasbro"),  a  multi-billion  dollar  toy and game manufacturer,
covering  the exclusive sale by Hasbro of a line of motorsports-related products
in the mass-merchandise market.

     The  Company's  products  and  other  programs  capitalize  on  the rapidly
growing  popularity  of  motorsports. According to USA Today, motorsports racing
is  the  fastest  growing  spectator  sport  in  the  United  States.  In  1997,
approximately  16.9  million  people  attended  motorsports'  premier events, an
increase  of  more  than  9%  compared  with  1996 attendance. Approximately 6.1
million  fans  attended  the  32  races  of  the  Winston  Cup  series  in 1997,
representing   average   attendance  of  approximately  190,000  per  event,  or
approximately  2.5  times the average attendance of 75,643 per Winston Cup event
in  1985.  According  to  Nielson  Media Research reports, more than 115 million
people  tuned in to NASCAR's televised events in 1997. According to NASCAR, more
than  70  of  the  Fortune  500  companies  utilize  motorsports  sponsorship or
advertising  as  part  of their marketing strategies. Published reports indicate
that  corporate  sponsors  will  spend  an estimated $1.1 billion on motorsports
marketing  programs  in  1998,  with  NASCAR  teams  and  venues  attracting  an
estimated $476 million.

   
     The  Company  focuses  on  developing long-term relationships with the most
popular  drivers, car owners, car sponsors, car manufacturers, and others in the
various  top racing categories. During fiscal 1997 and the first two quarters of
fiscal  1998,  the  Company entered into long-term licensing arrangements with a
number  of  the  most  popular  motorsports  licensors,  including  drivers Dale
Earnhardt,  Jeff  Gordon, and Rusty Wallace and team owners Robert Yates Racing,
Inc.,  Richard  Childress  Racing Enterprises, Inc., Joe Gibbs Racing, Inc., and
Dale   Earnhardt,  Inc.  The  Company  continually  strives  to  strengthen  its
relationships  with  licensors and to develop opportunities to market innovative
licensed   collectible   and   consumer  products  that  appeal  to  motorsports
enthusiasts.  The  Company  believes  that  its  license agreements with popular
NASCAR  and  other  motorsports personalities and sponsors significantly enhance
the
    
                                       3
<PAGE>
collectible  value  and marketability of its products. The Company believes that
it  will  be able to leverage its relationships to attract additional drivers in
order  to  generate  increased  revenue  for  the  Company  as well as increased
earnings for the drivers.

   
     Historically,  the  Company  designed  and  marketed  die-cast collectibles
featuring  NASCAR drivers and vehicles. In 1995, the Company began expanding its
lines  of  die-cast collectibles to include other types of motorsports vehicles,
including  NHRA  drag  racing,  NASCAR's "Craftsman Truck" racing series, United
States  Auto  Club ("USAC") racing, and "World of Outlaws" sprint car racing. In
fiscal  1997, the Company began expanding its product offerings and distribution
channels  through  a  series  of  nine  strategic  acquisitions, representing an
aggregate  base  purchase  price,  including  assumed  liabilities but excluding
contingent  payments,  of approximately $109.7 million. The following table sets
forth certain information with respect to those acquisitions.
    

                              Recent Acquisitions

   
<TABLE>
<CAPTION>
                  Aquisitions(1)                          Date                                 Business
- -------------------------------------------------   ---------------   ----------------------------------------------------------
<S>                                                 <C>               <C>
Sports Image, Inc.                                  November 1996     Markets and distributes  licensed  motorsports apparel and
                                                                      souvenirs; trackside sales; Dale Earnhardt fan club
Motorsport Traditions Limited Partnership and       January 1997      Markets and distributes  licensed  motorsports apparel and
 Creative Marketing and Promotions, Inc.                              souvenirs; trackside sales                                
Robert Yates Promotions, Inc.                       July 1997         Markets and distributes  licensed  motorsports apparel and
                                                                      souvenirs; trackside sales
Image Works, Inc.                                   July 1997         Manufactures  and  markets  licensed  motorsports  apparel
                                                                      through the mass-merchandise markets
Motorsports collectibles product lines of           August 1997       Manufactures and markets licensed "mini-helmets" and other
 Simpson Products, Inc.                                               motorsports collectibles and souvenirs                    
Assets related to sales of merchandise licensed     December 1997     Markets and distributes  licensed  motorsports apparel and
 by NASCAR driver Rusty Wallace                                       souvenirs; trackside sales                                
Assets related to motorsports                       December 1997     Manufactures  and  markets  "Revell"   licensed   die-cast
 die-cast collectible product lines of                                collectibles;  strategic  alliance  with Revell  involving
 Revell-Monogram, Inc.                                                extensive product licensing and distribution arrangements 
Brookfield Collectors Guild, Inc.                   January 1998      Markets and distributes licensed motorsports  collectibles
                                                                      and ensembles
Chase Racewear, L.L.C.                              May 1998          Licensed motorsports apparel, accessories, and toiletries
</TABLE>
    

- ------------
   
(1) The  acquisitions  listed consist of the purchase of assets of Sports Image,
    Inc.  ("Sports  Image");  the  purchase  of  assets of Motorsport Traditions
    Limited  Partnership  and  purchase  of  stock  of  Creative  Marketing  and
    Promotions,  Inc.  (together,  "Motorsport  Traditions");  the  purchase  of
    stock  of  Robert  Yates Promotions, Inc. ("RYP"); the purchase of assets of
    Image   Works,   Inc.   ("Image   Works");   the   purchase  of  motorsports
    collectibles-related  assets  of  Simpson  Products,  Inc.  ("Simpson"); the
    purchase  of  assets  related  to  sales  of  merchandise  licensed by Rusty
    Wallace  ("Wallace")  (the  "Rusty  Wallace  Acquisition");  the purchase of
    assets  from  Revell-Monogram,  Inc.  ("Revell") (the "Revell Acquisition");
    the   purchase   of   assets   from   Brookfield   Collectors   Guild,  Inc.
    ("Brookfield");  and  the  acquisition of 80% of the membership interests of
    Chase Racewear, L.L.C. ("Chase").
    

     During   fiscal   1997,  the  Company  also  expanded  its  development  of
promotional  programs  for  corporate sponsors of motorsports, which feature the
Company's  products  and  which  are intended to increase the brand awareness of
the  products and services of the corporate sponsors. The Company also has begun
to  represent a number of popular race car drivers in a broad range of licensing
and other revenue-producing    opportunities,    including   product   licenses,
corporate sponsorships, endorsement contracts, and speaking engagements.

     The  Company pursues a strategy designed to enhance its leadership position
in  the  motorsports  collectible and consumer products industry. Key aspects of
this  strategy  include  (i)  continuing  to  enhance  its existing products and
introduce  new  products  that  appeal to racing enthusiasts, (ii) expanding and
strengthening  its licensing arrangements, (iii) pursuing strategic acquisitions
and   alliances,  (iv)  expanding  existing  and  identifying  new  distribution
channels, and (v) developing promotional programs for corporate sponsors.

     The  Company  was  incorporated in Arizona in 1992. The Company's principal
executive  offices  are  located  at  4707  East Baseline Road, Phoenix, Arizona
85040,  and  its  telephone number is (602) 337-3700. The Company's Web site can
be accessed at www.action-performance.com.
                                       4
<PAGE>
                                  The Offering

<TABLE>
<S>                                <C>
Securities Offered .............   $100,000,000 principal amount of 4 3/4% Convertible  Subordinated
                                   Notes due 2005  (the  "Notes")  and the  Conversion  Shares.  See
                                   "Description of Notes" and "Plan of Distribution."

Interest Payment Dates .........   April 1 and October 1 of each year, commencing October 1, 1998.

Maturity Date ..................   April 1, 2005.

Interest .......................   4 3/4% per annum.

Conversion Rights ..............   The Notes are  convertible,  at the option of the Holder,  at any
                                   time following the date of initial  issuance thereof and prior to
                                   maturity, unless previously redeemed, into shares of Common Stock
                                   at a conversion price of $48.20 per share, subject to adjustments
                                   upon the occurrence of certain events.  See "Description of Notes
                                   -- Conversion Rights."

Optional Redemption ............   The Notes are  redeemable,  in whole or in part, at the Company's
                                   option, at any time on or after April 1, 2001, upon not less than
                                   30 nor more than 60 days' notice,  at the  redemption  prices set
                                   forth in "Description  of Notes -- Optional  Redemption," in each
                                   case  together  with accrued and unpaid  interest and  liquidated
                                   damages, if any.

Repurchase Events ..............   Upon the occurrence of any Repurchase  Event (as defined  herein)
                                   occurring  prior to the  maturity of the Notes,  each Holder will
                                   have the right, at such Holder's  option,  to require the Company
                                   to repurchase  all or any part of such Holder's  Notes at 100% of
                                   the principal  amount  thereof,  subject to adjustments  upon the
                                   occurrence  of certain  events,  together with accrued and unpaid
                                   interest and  liquidated  damages,  if any. See  "Description  of
                                   Notes -- Certain Rights to Require Repurchase of Notes."

Subordination ..................   The Notes  are  general  unsecured  obligations  of the  Company,
                                   subordinated  in right of  payment  to all  existing  and  future
                                   Senior  Indebtedness  of the  Company.  At March  31,  1998,  the
                                   Company had  approximately  $41.0 million of  outstanding  Senior
                                   Indebtedness. The Indenture governing the Notes does not limit or
                                   prohibit the  incurrence  of additional  indebtedness,  including
                                   Senior Indebtedness, by the Company or its subsidiaries.

Use of Proceeds ................   The Company  will not receive any of the  proceeds  from sales of
                                   the Notes or Conversion Shares by the Selling Securityholders.

Trading ........................   Prior to the resale thereof pursuant to this Prospectus,  each of
                                   the Notes was  eligible for trading in the PORTAL  Market.  Notes
                                   sold  pursuant  to this  Prospectus  are not  expected  to remain
                                   eligible for trading in the PORTAL Market.  The Conversion Shares
                                   have been  authorized for listing on the Nasdaq  National  Market
                                   upon official  notice of issuance.  The Common Stock is quoted on
                                   the Nasdaq National Market under the symbol "ACTN."

Risk Factors ...................   See "Risk  Factors" for a discussion  of factors to be considered
                                   before purchasing any of the Securities offered hereby.
</TABLE>
                                       5
<PAGE>
                      Summary Consolidated Financial Data
              (In thousands, except per share amounts and ratios)

   
<TABLE>
<CAPTION>
                                                                Fiscal Year Ended September 30,
                                                ---------------------------------------------------------------
                                                   1993        1994         1995         1996        1997(1)
                                                   ----        ----         ----         ----        -------
<S>                                             <C>          <C>          <C>          <C>          <C>
Operating Data:
Net sales ..................................... $15,108      $ 16,869     $ 26,131     $ 44,216     $ 130,380
Gross profit ..................................   5,378         6,381       10,249       18,920        49,385
Income (loss) from operations(2) ..............  (1,174)          573        4,130        9,654        18,135
Net income (loss)(2) ..........................  (1,171)          633        2,770        5,953        10,146
Net income (loss) per
 common share, assuming
 dilution(2)(3) ............................... $ (0.21)     $   0.08     $   0.26     $   0.46     $    0.69
Weighted average number of common
 shares, assuming dilution(3) .................   5,662         9,566       10,899       13,028        14,624
Other Financial Data:
EBITDA(4) ..................................... $  (726)     $  1,248     $  5,036     $ 11,346     $  22,612
Ratio of earnings to fixed charges(5) .........      N/A          2.2x        14.8x        44.7x          7.8x

<CAPTION>
                                                    Six Months Ended
                                                        March 31,
                                                -------------------------
                                                    1997        1998(1)
                                                    ----        -------
<S>                                               <C>          <C>
Operating Data:
Net sales .....................................   $ 43,478     $ 96,073
Gross profit ..................................     17,176       35,218
Income (loss) from operations(2) ..............      7,425       13,843
Net income (loss)(2) ..........................      4,005        7,691
Net income (loss) per
 common share, assuming
 dilution(2)(3) ...............................   $   0.29     $   0.46
Weighted average number of common
 shares, assuming dilution(3) .................     13,786       16,591
Other Financial Data:
EBITDA(4) .....................................   $  9,341     $ 18,207
Ratio of earnings to fixed charges(5) .........        7.6x         7.8x
</TABLE>
    

                                                            March 31, 1998
                                                          ------------------
Balance Sheet Data:
Cash and cash equivalents ...........................           $97,405
Working capital .....................................           110,058
Total assets ........................................           276,473
Total long term debt ................................           109,331
Shareholders' equity ................................           112,868
                          
- ------------
   
(1) Fiscal  1997  results  include  the  results  of operations of Sports Image,
    Motorsport  Traditions,  RYP,  Image  Works,  and  Simpson,  beginning as of
    their  respective  dates  of  acquisition.  Results for the six months ended
    March  31,  1998  include  the  operating  results  obtained  from the Rusty
    Wallace   Acquisition,  the  Revell  Acquisition,  and  the  acquisition  of
    Brookfield, beginning as of their respective dates of acquisition.

(2) Amounts for fiscal 1997 include a one-time  charge of  approximately  $5,400
    for  costs  and legal and other  expenses  related  to the  settlement  of a
    lawsuit.  Excluding the one-time charge, fiscal 1997 income from operations,
    net income, and net income per common share,  assuming dilution,  would have
    been approximately $23,535,  $13,386, and $0.92,  respectively.  Amounts for
    the  six  months  ended  March  31,  1998  include  a  one-time   charge  of
    approximately  $950 for costs and legal and other  expenses  related  to the
    settlement  of  a  lawsuit.  Excluding  the  one-time  charge,  income  from
    operations,  net income, and net income per common share, assuming dilution,
    for the six  months  ended  March 31,  1998  would  have been  approximately
    $14,793, $8,261, and $0.50, respectively.

(3) Restated  to  reflect  the  adoption  of  Statement  of Financial Accounting
    Standards No. 128, "Earnings per Share."

(4) EBITDA  represents income before interest, extraordinary items, depreciation
    and  amortization  expense,  and  federal  and  state  income  taxes. EBITDA
    generally  is  considered  to  provide  information  regarding  a  company's
    ability  to  service  and/or  incur debt. EBITDA should not be considered in
    isolation  or  as  a  substitute for net income, cash flows from operations,
    or  other  consolidated income or cash flow data prepared in accordance with
    generally  accepted  accounting  principles  as  a  measure  of  a company's
    profitability or liquidity.

(5) For  purposes  of  calculating  the  ratio  of  earnings  to  fixed charges,
    earnings  consist  of  income  before  provision for income taxes plus fixed
    charges.   Fixed   charges   consist  of  interest  expense  (including  the
    amortization  of  debt  issuance costs) plus that portion of rental payments
    on  operating  leases deemed representative of the interest factor. Earnings
    were inadequate to cover fixed charges in fiscal 1993 by $1,240.
    
                                       6
<PAGE>
                                  RISK FACTORS

     The  following  factors,  in  addition to those discussed elsewhere in this
Prospectus,  should  be  carefully  considered in evaluating the Company and its
business  before  purchasing  any  of  the  Notes  or  Conversion Shares offered
hereby.

Certain Factors That Could Adversely Affect Operating Results

     The  Company's  operating results are affected by a wide variety of factors
that  could adversely impact its net sales and operating results. These factors,
many  of  which  are  beyond  the  control of the Company, include the Company's
ability  to identify trends in the motorsports collectibles and consumer markets
and  to  create  and introduce products on a timely basis that take advantage of
those  trends  and  that  compete effectively on the basis of price and consumer
tastes   and   preferences;   its   ability   to  identify  popular  motorsports
personalities  and  to  enter  into and maintain mutually satisfactory licensing
arrangements  with them; the racing success of the key motorsports personalities
with  whom the Company has license arrangements; the Company's ability to design
and  arrange  for the timely production and delivery of its products; the market
acceptance  of  the Company's products; the level and timing of orders placed by
customers;   seasonality;  the  popularity  and  life  cycles  of  and  customer
satisfaction   with   products   designed  and  marketed  by  the  Company;  and
competition and competitive pressures on prices.

     New  motorsports  collectible  and  consumer  products  frequently  can  be
successfully  marketed  for  only  a  limited  time.  The  Company's  ability to
increase  its  sales  and marketing efforts to stimulate customer demand and its
ability  to  monitor third-party manufacturing arrangements in order to maintain
satisfactory  delivery  schedules  and  product quality are important factors in
its  long-term  prospects.  A slowdown in demand for the Company's products as a
result  of  ineffective  marketing efforts, manufacturing difficulties, changing
cultural  and  demographic  trends  or  consumer  tastes  and spending patterns,
economic  conditions,  or  other  broad-based factors could adversely affect the
Company's operating results.

Dependence on License Arrangements

   
     The  Company  markets  its products pursuant to licensing arrangements with
race  car  drivers,  race  car  owners,  race car sponsors, automobile and truck
manufacturers,  NASCAR,  and  other entities. The licensing arrangements vary in
scope  and  duration  and  generally  authorize  the  sale of specified licensed
products  for  short  periods  of  time.  In  some cases, the license agreements
provide  for  the  payment  of minimum royalties or other fixed amounts, so that
the  Company  may  have  significant  payment  obligations  with  respect  to  a
particular  agreement  regardless  of  the  level  of sales of products licensed
under  that  agreement  or  the  profitability  of  those  sales. The success of
licensing  arrangements depends on many factors, including the reasonableness of
license  fees  in  relationship  to  revenue  generated  by  sales  of  licensed
products,  the  continued  popularity  of  licensors,  and  the absence of their
sickness,  incapacity,  or death. The termination, cancellation, or inability to
renew  material  licensing  arrangements,  or the inability to develop and enter
into  new  licensing  arrangements,  would have a material adverse effect on the
Company.
    

Dependence on Third Parties for Manufacturing

     The   Company  depends  upon  third  parties  to  manufacture  all  of  its
motorsports  collectibles  and  most  of  its  consumer  products.  Although the
Company  owns  most  of the tools, dies, and molds utilized in the manufacturing
processes  of  its  collectible  products  and owns the tooling and dies used to
manufacture  certain  of  its consumer products, the Company has limited control
over  the  manufacturing  processes  themselves.  As  a result, any difficulties
encountered  by  the  third-party  manufacturers that result in product defects,
production  delays,  cost  overruns,  or  the  inability  to fulfill orders on a
timely basis could have a material adverse effect on the Company.

     The  Company  does  not  have  long-term  contracts  with  its  third-party
manufacturers.  Although  the  Company believes it would be able to secure other
third-party  manufacturers  to produce its products as a result of its ownership
of  the  molds  and  tools  used  in  the  manufacturing  process, the Company's
operations  would  be adversely affected if it lost its relationship with any of
its current suppliers (including
                                       7
<PAGE>
particularly  its  primary  manufacturer  of  die-cast products, which currently
utilizes  one  facility  in  the People's Republic of China ("China") to produce
most   of  the  Company's  die-cast  products)  or  if  its  current  suppliers'
operations   or   sea  or  air  transportation  with  its  China-based  die-cast
manufacturers  were  disrupted  or terminated even for a relatively short period
of  time.  The Company's tools, dies, and molds are located at the facilities of
its  third-party  manufacturers,  and,  accordingly,  significant damage to such
facilities   (particularly   the   facilities   used  by  its  die-cast  product
manufacturers  in  China)  could  result  in the loss of or damage to a material
portion  of  its  key  tools,  dies,  and molds in addition to production delays
while  new facilities were being arranged and replacement tools, dies, and molds
were  being  produced.  The Company does not maintain an inventory of sufficient
size  to  provide  protection for any significant period against an interruption
of  supply,  particularly  if  it were required to obtain alternative sources of
supply.

     Although  the  Company  does  not itself purchase the raw materials used to
manufacture  most  of  its  products, it is potentially subject to variations in
the  prices it pays its third-party manufacturers for products depending on what
they  pay  for the raw materials. In this regard, the price of zinc, a principal
raw  material  in  its  die-cast  replicas, has increased substantially over the
last  several  years,  which has resulted in increases in the prices the Company
pays  for  its  die-cast replicas. Although to date the Company has been able to
increase  the  prices  at  which  it  sells  its  products in order to cover the
increased  prices that it pays for such products, there can be no assurance that
the  Company  will be able to continue to pass along such price increases to its
customers in the future.

Integration of Business Operations

     The  Company  has  completed a number of acquisitions during and subsequent
to   fiscal  1997.  The  Company  has  consolidated  substantially  all  of  the
operations  of  various of the acquired entities, several of which were based in
the  same  city  and  marketed substantially identical types of products through
substantially  identical  channels  of distribution, into the Company's existing
operations  in  Phoenix, Arizona or the operations of Sports Image in Charlotte,
North  Carolina.  There  can  be  no  assurance that the Company will be able to
complete   effectively  the  integration  of  the  operations  of  the  acquired
companies  with  the  Company's  operations,  to manage effectively the combined
operations  of  the  acquired businesses, to achieve the Company's operating and
growth  strategies with respect to these businesses, to obtain increased revenue
opportunities  as  a  result  of  the  anticipated synergies created by expanded
product  offerings  and  additional  distribution  channels,  or  to  reduce the
overall  selling,  general,  and  administrative  expenses  associated  with the
acquired   operations.  The  integration  of  the  management,  operations,  and
facilities  of  the  acquired companies and any other businesses the Company may
acquire  in the future could involve unforeseen difficulties, which could have a
material  adverse  effect  on  the  Company's business, financial condition, and
operating results.

   
     The Company has  conducted  due  diligence  reviews of each of the acquired
businesses and has received representations and warranties regarding each of the
acquired  businesses.  There  can  be no  assurance,  however,  that  unforeseen
liabilities  will not arise in  connection  with the  operation  of the acquired
businesses  or  future  acquired  businesses  or that any  contractual  or other
remedies  available to the Company will be sufficient to compensate  the Company
in the event unforeseen liabilities arise. For example,  during 1997 the Company
was named as a defendant in a lawsuit  based upon  actions  alleged to have been
taken by  several  of the  newly  acquired  businesses  prior  to the  Company's
acquisitions of those entities.  The Company currently is unable to quantify the
amount of liability,  if any, that it may incur as a result of the lawsuit.  See
"Risk Factors - Litigation."
    

     The  Company anticipates using the opportunities created by the combination
of  its  acquired  operations  to  effect  what  the  Company  believes  will be
significant  revenue  opportunities  and  substantial  cost  savings,  including
increased  product  offerings  and a reduction in operating expenses as a result
of  the  elimination of duplicative sales, marketing, administrative, warehouse,
and    distribution    facilities,   functions,   and   personnel.   Significant
uncertainties,  however, accompany any business combination, and there can be no
assurance  that  the  Company  will  be  able to achieve its anticipated revenue
increases  or  integration  of  facilities, functions, and personnel in order to
achieve  operating efficiencies or otherwise realize cost savings as a result of
the  recent  acquisitions  or  future acquisitions. The inability to achieve the
anticipated  revenue  increases  or  cost  savings could have a material adverse
effect on the Company's business, financial condition, and operating results.
                                       8
<PAGE>
Management of Growth

   
     Since 1993, the Company's  business  operations have undergone  significant
changes  and  growth,  including  its  emphasis  on  and  the  expansion  of its
collectible  product lines,  acquisition of its  motorsports  consumer  products
lines, expanded distribution  channels,  and significant  investments in tooling
and licensing  arrangements.  The Company's  ability to manage  effectively  any
significant future growth,  however,  will require it to integrate  successfully
the operations of any acquired  businesses with the Company's  operations and to
enhance further its operational,  financial,  and management  systems; to expand
its facilities and equipment; to receive products from third-party manufacturers
on a timely  basis;  and to  successfully  hire,  train,  retain,  and  motivate
additional  employees.  The  failure  of the  Company to manage its growth on an
effective basis could have a material adverse effect on the Company's  business,
financial  condition,  and operating results. In 1997, the Company relocated its
corporate headquarters to a new 140,000 square foot facility in Phoenix, Arizona
and in 1998 the Company relocated its North Carolina operations to a new 121,000
square foot facility in Concord,  North Carolina. The Company may be required to
increase  staffing and other  expenses as well as make  expenditures  on capital
equipment and manufacturing  sources in order to meet the anticipated  demand of
its  customers.  Sales of the Company's  collectible  and consumer  products are
subject to changing consumer tastes, and customers for the Company's promotional
items  generally  do not  commit to firm  orders  for more than a short  time in
advance. The Company's  profitability would be adversely affected if the Company
increases  its  expenditures  in  anticipation  of  future  orders  that  do not
materialize. Certain customers may increase orders for the Company's products on
short notice,  which would place an excessive short-term burden on the Company's
resources.
    

Rapid Market Changes

   
     The  markets  for  the  Company's  products are subject to rapidly changing
customer  tastes,  a high level of competition, seasonality, and a constant need
to  create  and  market  new  products.  Demand  for motorsports collectible and
consumer  products  depends  upon  the  popularity  of certain drivers and other
personalities,   themes,   cultural   and   demographic  trends,  marketing  and
advertising   expenditures,  and  general  economic  conditions.  Because  these
factors  can  change  rapidly,  customer  demand  also  can  shift  quickly. New
motorsports  collectible  and  consumer  products frequently can be successfully
marketed  for  only  a  limited  time.  The  Company  may  not always be able to
accurately  forecast  required  inventory  levels  or  to  respond to changes in
customer  tastes  and  demands  because  of  the  amount  of  time and financial
resources  that  may  be required to bring new products to market. The inability
to  respond  quickly  to  market changes could have a material adverse effect on
the Company's business, financial condition, and operating results.
    

Dependence on New Products

   
     The  Company's  operating  results  depend  to  a significant extent on its
ability  to  continue  to  develop  and introduce new products on a timely basis
that  compete  effectively  on  the  basis  of  price  and that address customer
tastes,  preferences, and requirements. The success of new product introductions
depends  on  various factors, including proper new product selection, successful
sales  and  marketing  efforts,  timely production and delivery of new products,
and  consumer acceptance of new products. There can be no assurance that any new
products  will receive or maintain substantial market acceptance. The failure of
the  Company  to  design,  develop,  and  introduce popular products on a timely
basis would adversely affect its future operating results.
    

Competition

     The  motorsports  collectible  and  consumer products markets are extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some  of  which  have  greater  market recognition and substantially
greater  financial, technical, marketing, distribution, and other resources than
the  Company  possesses. The Company's motorsports die-cast collectibles compete
with  die-cast  and  other  motorsports  collectibles  and, to a certain extent,
die-cast  replicas  of  motorsports  vehicles  that are sold through mass retail
channels. The Company's motorsports apparel and souvenirs compete with similar
                                       9
<PAGE>
   
products  sold  or  licensed  by  drivers, owners, sponsors, and other licensors
with  which  the Company currently does not have licenses as well as with sports
apparel  licensors  and  manufacturers  in  general. Emerging companies also may
increase  their  participation  in  these  motorsports  markets.  The  Company's
promotional   programs  must  compete  for  advertising  dollars  against  other
specialty   advertising   programs   and   media,  such  as  television,  radio,
newspapers,  magazines,  and  billboards.  The Company competes primarily on the
basis  of the current popularity of the race car drivers and others with whom it
has  licenses  and  its  ability to obtain favorable licensing arrangements with
other  popular  licensors; the appeal of its products; and the cost, design, and
delivery  schedules  of its products. There can be no assurance that the Company
will continue to be able to compete successfully in the future.
    

Potential Regulation of Corporate Sponsorship
   
     Tobacco and alcohol companies  provide a significant  amount of advertising
and promotional support of racing events,  drivers, and car owners. In 1996, the
U.S. Food and Drug  Administration  (the "FDA") published final regulations that
would  substantially  restrict tobacco industry  sponsorship of sporting events,
including  motorsports.  In April 1997, a federal  district judge ruled that the
FDA did not have the authority to regulate tobacco  marketing.  That ruling,  if
upheld on appeal,  would have the effect of overturning the FDA regulations.  In
addition to the FDA regulations, however, certain major manufacturers of tobacco
products have reached proposed settlements with attorneys general of a number of
states that have filed lawsuits against such tobacco product manufacturers.  The
terms  of  those  settlements  include  potential   voluntary   restrictions  on
advertising  by the  tobacco  industry.  The final terms of some or all of those
settlements  will be subject to approval by the United  States  Congress and the
President of the United States. The FDA regulations, if ultimately approved, and
any other legislation,  regulations, or other initiatives, including the pending
settlement  negotiations,  that limit or prohibit  advertisements of tobacco and
alcohol products at sporting events,  including racing events,  could ultimately
affect the popularity of motorsports, which could have a material adverse effect
on the  Company.  The  Company  believes,  however,  that other  major  consumer
products  companies  would  quickly  replace  tobacco and alcohol  companies  as
sponsors  of  motorsports  in the event  that  advertisement  of those  products
declines.
    

Seasonal Fluctuations in Sales

     Because  the  auto  racing  season  is  concentrated  between the months of
February  and November, the second and third calendar quarters of each year (the
Company's  third  and  fourth  fiscal  quarters)  generally are characterized by
higher  sales  of motorsports products. Seasonal fluctuations in quarterly sales
may  require  the  Company  to take temporary measures, including changes in its
personnel  levels,  borrowing  amounts, and production and marketing activities,
and  could  result  in  unfavorable  quarterly earnings comparisons. The Company
believes,  however, that holiday sales of its products are increasing, which has
the effect of reducing seasonal fluctuations in its sales.

International Trade, Exchange, and Financing

     The  Company  obtains  its  die-cast  collectibles and other replicas under
manufacturing  arrangements with third-party manufacturers in China. The Company
believes  that  production of its die-cast products overseas enables the Company
to  obtain  these  items on a cost basis that enables the Company to market them
profitably.  The  Company's reliance on its third-party manufacturers to provide
personnel  and  facilities  in China, and the Company's maintenance of equipment
and  inventories  abroad,  expose  it  to  certain economic and political risks,
including   the   business   and   financial   condition   of   the  third-party
manufacturers,  political and economic conditions abroad, and the possibility of
expropriation,  supply  disruption, currency controls, and exchange fluctuations
as  well as changes in tax laws, tariffs, and freight rates. Protectionist trade
legislation  in  either the United States or foreign countries, such as a change
in  the  current  tariff  structures,  export  compliance  laws,  or other trade
policies,  could adversely affect the Company's ability to purchase its products
from  foreign  suppliers  or  the  price  at  which the Company can obtain those
products.

     All   of  the  Company's  purchases  from  its  foreign  manufacturers  are
denominated  in  United  States  dollars. As a result, the foreign manufacturers
bear any risks associated with exchange rate fluctuations
                                       10
<PAGE>
   
subsequent to the date the Company  places its orders with those  manufacturers.
Although  the  financial  crisis  that  began  in Asia in  October  1997 has not
resulted in any  short-term  changes in the prices that the Company pays for its
die-cast  products  as of the date of this  Prospectus,  an  extended  period of
financial  pressure on overseas markets or a devaluation of the Chinese currency
that  results in a financial  setback to the  Company's  overseas  manufacturers
could have an adverse impact on the Company's operations.  Purchases of die-cast
products from the China-based  manufacturers of those products generally require
the Company to provide an  international  letter of credit in an amount equal to
the  purchase  order.  Although  the Company  currently  has in place  financing
arrangements in an amount that it considers  adequate for  anticipated  purchase
levels,  the inability to fund any letter of credit required by a supplier would
have an adverse impact on the Company's operations.
    

     Under  the  terms  of  its  license agreement with Hasbro, Hasbro's royalty
payments  to  the  Company for sales by Hasbro in foreign countries are based on
the  exchange  rates in effect on the last day of the calendar quarter for which
such  royalties  are  owed. As a result, the Company bears any risks that may be
associated  with  exchange  rate  fluctuations  between the date on which Hasbro
records  overseas  sales  of  products  subject to the license agreement and the
last  day  of  the  calendar  quarter  in  which the sales are made. The Company
currently  does  not  believe  that royalties from overseas sales of products by
Hasbro  will  represent a material percentage of the Company's total revenue. As
a  result,  the  Company  currently  does  not anticipate that it will engage in
hedging  transactions  intended  to  offset  potential  adverse  consequences of
exchange  rate fluctuations with respect to royalty payments due from Hasbro for
sales in foreign countries.

Possible Need for Additional Capital to Support Growth

     The  Company's  business operations have grown considerably in recent years
as  a  result  of  an increase in the number of licensing arrangements with race
car  drivers,  car  owners,  sponsors,  automobile  manufacturers,  and  others;
expansion  of  the  Company's  product  offerings, including additional lines of
die-cast  replicas  that  have  required substantial investments in new tooling;
and  significant  acquisitions  of  complementary  businesses.  The  Company has
financed  this  growth  through cash generated by operations, by debt and equity
financings,  and  by issuing additional shares of Common Stock for acquisitions.
Continued  rapid  growth,  whether externally through additional acquisitions or
internally  through  new  licensing arrangements or new product offerings, could
require  substantial  additional  capital  in  excess  of funds available to the
Company  through  its existing credit facility and cash generated by operations.
The  timing  and  amount of any such capital requirements cannot be predicted at
this  time.  Although  the Company has been able to obtain adequate financing on
acceptable  terms  in  the  past,  there can be no assurance that such financing
will  continue  to  be  available  on acceptable terms. If such financing is not
available  on  satisfactory  terms,  the  Company  may  be  unable to expand its
business  at  the  rate  desired  and  its  operating  results  may be adversely
affected.  Debt  financing  increases  expenses and must be repaid regardless of
operating  results.  Equity  financing  could  result  in additional dilution to
existing shareholders.

Dependence on Key Personnel

     The  Company's  development  and  operations  to  date  have  been, and its
proposed  operations  will  be,  substantially  dependent  upon  the efforts and
abilities  of  its senior management, including Fred W. Wagenhals, the Company's
Chairman  of  the  Board,  President,  and  Chief Executive Officer. The loss of
services  of one or more of its key employees, particularly Mr. Wagenhals, could
have  a material adverse effect on the Company. The Company maintains key person
insurance  on  the  life  of  Mr.  Wagenhals  in the amount of $3.0 million. The
Company does not maintain such insurance on any of its other officers.

Possible Volatility of Market Price of Common Stock and Notes

   
     The  market  price of the Company's Common Stock has increased dramatically
during  the  last  three  years. The period was marked by generally rising stock
prices,  extremely  favorable  industry  conditions,  and substantially improved
operating  results  by  the  Company.  There  can  be  no  assurance  that these
favorable  conditions  will  continue. The trading price of the Company's Common
Stock  in  the  future  could  be  subject  to  wide fluctuations in response to
quarterly variations in operating results of the Company,
    
                                       11
<PAGE>
   
actual  or  anticipated  announcements  of  new  products  by the Company or its
competitors,   changes   in  analysts'  estimates  of  the  Company's  financial
performance,  general  conditions  in the markets in which the Company competes,
worldwide  economic  and  financial conditions, and other events or factors. The
stock  market  also  has  experienced extreme price and volume fluctuations that
have  particularly  affected  the  market  prices  for  many  rapidly  expanding
companies  and  that  often  have been unrelated to the operating performance of
such  companies. These broad market fluctuations and other factors may adversely
affect  the  market  price  of  the  Company's Common Stock. In addition, future
trading  prices  of the Notes will depend on the factors described above as well
as  on  other  factors,  such  as  prevailing interest rates, perceptions of the
Company's  credit  worthiness,  the  market  price of the Company's Common Stock
into  which the Notes are convertible, and the market for similar securities. As
a  result,  the  market  price  of  the Notes may trade at a discount from their
principal amount based on such factors.
    

Subordination

     The  Notes  are  general  unsecured  obligations,  subordinated in right of
payment  to  all  existing  and  future Senior Indebtedness of the Company. As a
result  of  such  subordination,  in the event of any insolvency, liquidation or
reorganization  of the Company or upon acceleration of the Notes due to an Event
of  Default  (as  defined  in  the Indenture), the assets of the Company will be
available  to  pay  obligations  on  the  Notes  only  after  the administrative
expenses  of  any bankruptcy proceeding and all Senior Indebtedness, if any, has
been  paid in full. As a result, there may not be sufficient assets remaining to
pay  amounts  due  on  the  Notes and any other subordinated indebtedness of the
Company  then  outstanding.  The  Indenture  does  not  prohibit  or  limit  the
incurrence  of  additional  indebtedness,  including Senior Indebtedness, by the
Company.  The  incurrence  of  such  indebtedness  could  adversely  affect  the
Company's  ability to pay its obligations under the Notes. As of March 31, 1998,
the  Company had outstanding approximately $41.0 million of Senior Indebtedness.
In  addition,  the Notes are not guaranteed by any subsidiary of the Company. As
a  result,  the  Notes  will  effectively  rank  junior  to all creditors of the
subsidiaries of the Company.

Absence of Public Market for the Notes

   
     The  Notes  were  issued  in  March  1998 in a private placement to a small
number  of  institutional  buyers.  The  Notes  issued  in  the  initial private
placement  have  been  designated  for  trading on the PORTAL Market. Notes sold
pursuant  to  this Prospectus will not remain eligible for trading on the PORTAL
Market.  The  Company  does  not  intend  to  list  the  Notes  on  any national
securities  exchange  or  on  The Nasdaq Stock Market. There can be no assurance
that  an  active  trading  market  for  the  Notes  will develop or, if one does
develop,  that  it will be maintained. If an active trading market for the Notes
fails  to  develop  or  be  sustained,  the trading price of such Notes could be
adversely  affected  and  holders  of  the  Notes  may  experience difficulty in
reselling  the  Notes  or may be unable to sell them at all. If a public trading
market  develops  for  the Notes, future trading prices of the Notes will depend
upon  many factors, including, among other things, prevailing interest rates and
the  market  price  of  the  shares of the Company's Common Stock into which the
Notes  are convertible. The liquidity of, and trading market for, the Notes also
may  be  adversely  affected  by  general  declines  in  the  market for similar
securities.  Such  a  decline  may  adversely  affect such liquidity and trading
markets  independent  of  the  financial  performance of, and prospects for, the
Company. See "Plan of Distribution."

Limitations on Repurchase of Notes upon Repurchase Event
    

     Upon  the occurence of a Repurchase Event, each Holder of Notes may require
the  Company  to  repurchase  all  or  a  portion  of  such Holder's Notes. If a
Repurchase  Event  were  to  occur,  there  can be no assurance that the Company
would  have sufficient financial resources or would be able to arrange financing
to  pay  the  repurchase  price  for  all Notes tendered by Holders thereof. The
Company's  ability  to repurchase the Notes in such event may be limited by law,
the  Indenture,  and  the  terms of other agreements relating to borrowings that
constitute  Senior  Indebtedness,  as  such  indebtedness  or  agreements may be
entered  into, replaced, supplemented, or amended from time to time. The Company
may  be  required  to  refinance  Senior  Indebtedness in order to make any such
repurchase payments. If the
                                       12
<PAGE>
Company   is   prohibited  from  repurchasing  the  Notes,  such  failure  would
constitute  an  Event  of  Default  under  the Indenture, which may constitute a
further  default  under certain of the Company's existing agreements relating to
borrowings  and  the terms of other indebtedness that the Company may enter into
from  time  to  time. In such circumstances, the subordination provisions in the
Indenture  would prohibit payments to the Holders of the Notes. Furthermore, the
Company  may not have the financial ability to repurchase the Notes in the event
that  maturity  of  Senior  Indebtedness is accelerated as a result of a default
under  the  applicable  loan  or similar agreement. See "Description of Notes --
Certain Rights to Require Repurchase of Notes."

Litigation

   
     In  March 1998, the Company settled one lawsuit and reached an agreement to
settle  another  lawsuit.  The  Company  took a one-time charge of approximately
$950,000  in  the  second  quarter  of  fiscal 1998 with respect to one of these
settlements.  The  final  terms  of  the  pending  settlement are subject to the
execution  of  a  definitive  settlement  agreement  by  the respective parties.
During  1997,  the  Company  was  named as a defendant in a class action lawsuit
alleging  that  the  defendants  engaged  in  certain  price  fixing  and  other
anti-competitive  activities in violation of federal antitrust laws. The Company
is  actively  defending  this  lawsuit.  In  the event a decision adverse to the
Company  is rendered in this lawsuit, the resolution of such matter could have a
material  adverse  effect  on  the  Company's business, financial condition, and
operation  results.  The  Company's  financial  statements  currently reflect no
provision for this lawsuit.
    

Year 2000 Compliance
   
     Many  currently  installed computer systems and software products are coded
to  accept  only  two-digit  entries  to represent years in the date code field.
Computer  systems  and  products that do not accept four-digit year entries will
need  to  be  upgraded  or  replaced to accept four-digit entries to distinguish
years  beginning  with 2000 from prior years. During 1997, the Company commenced
a  program  to  install  new  computer  software  programs  that are intended to
integrate   the   Company's   management   information  systems  throughout  its
organizational  structure,  as  well as to comply with "Year 2000" requirements.
The  Company  anticipates  that  these  software  systems, which are designed to
improve  the  content, quality, and flow of information within the Company, will
be  operational  in the last quarter of calendar 1998. The Company believes that
its  new  software  systems will comply with the Year 2000 requirements, and the
Company  currently  does  not  anticipate  that  it will experience any material
disruption  to  its  operations as a result of the failure of any of its systems
to  be  Year  2000  compliant. There can be no assurance, however, that computer
systems  operated  by  third  parties, including customers, vendors, credit card
transaction  processors,  and  financial  institutions, with which the Company's
systems  interface  will  continue  to  properly  interface  with  the Company's
systems  and  will  otherwise  be  compliant  on  a  timely basis with Year 2000
requirements.  The  Company  currently is developing a plan to evaluate the Year
2000  compliance  status  of  third  parties  with  which  its  computer systems
interface.  Any failure of the Company's computer system or the systems of third
parties  to  timely  achieve  Year 2000 compliance could have a material adverse
effect on the Company's business, financial condition, and operating results.
    

Rights to Acquire Shares; Potential Issuance of Additional Shares
   
     As  of July 15, 1998, options to acquire a total of approximately 1,157,646
shares  were  outstanding  under the Company's 1993 Stock Option Plan (the "1993
Plan")  and  1998  Non-Qualified Stock Option Plan (the "1998 Plan"). During the
terms  of  such options, the holders thereof will have the opportunity to profit
from  an  increase  in the market price of Common Stock, with resulting dilution
in  the  interests  of  holders  of  Common  Stock.  The existence of such stock
options  could  adversely  affect  the  terms  on  which  the Company can obtain
additional  financing,  and  the  holders  of  such  options  can be expected to
exercise  such  options  at a time when the Company, in all likelihood, would be
able  to  obtain  additional  capital  by offering shares of its Common Stock on
terms  more favorable to the Company than those provided by the exercise of such
options.
    
                                       13
<PAGE>
Shares Eligible for Future Sale; Potential Depressive Effect on Stock Price
   
     Sales  of  substantial  amounts  of  Common  Stock  by  shareholders of the
Company,  or  even the potential for such sales, may have a depressive effect on
the  market  price of the Common Stock. Of the 16,199,903 shares of Common Stock
outstanding  as  of July 15, 1998, approximately 13,791,900 shares currently are
eligible  for  resale  in  the  public  market  without  restriction  or further
registration  unless  held  by  an  "affiliate"  of the Company, as that term is
defined  under  the Securities Act. The approximately 2,408,000 remaining shares
of  Common  Stock  outstanding  are  "restricted  securities,"  as  that term is
defined  in  Rule  144  under  the  Securities  Act,  and  may  be  sold only in
compliance  with Rule 144, pursuant to registration under the Securities Act, or
pursuant  to  an exemption therefrom. The Company has registered an aggregate of
approximately   498,800  shares  of  such  "restricted  securities"  for  resale
pursuant  to an effective registration statement. Affiliates also are subject to
certain  of  the  resale  limitations  of  Rule  144  as  promulgated  under the
Securities  Act.  Generally,  under  Rule 144, each person who beneficially owns
restricted  securities with respect to which at least one year has elapsed since
the  later of the date the shares were acquired from the Company or an affiliate
of  the Company may, every three months, sell in ordinary brokerage transactions
or  to  market  makers  an  amount  of  shares equal to the greater of 1% of the
Company's  then-outstanding  Common  Stock  or the average weekly trading volume
for  the  four  weeks prior to the proposed sale of such shares. An aggregate of
approximately  1,901,000 shares held by certain officers and directors currently
are  available  for  sale under Rule 144. Sales of substantial amounts of Common
Stock  by shareholders of the Company, or even the potential for such sales, are
likely  to  have a depressive effect on the market price of the Common Stock and
could  impair  the  Company's  ability  to raise capital through the sale of its
equity  securities.  See  "Description  of  Capital Stock -- Shares Eligible for
Future Sale."
    

Lack of Dividends

   
     The Company has never paid any cash  dividends on its Common Stock and does
not currently  anticipate that it will pay dividends in the foreseeable  future.
Instead,  the  Company  intends  to apply  its  earnings  to the  expansion  and
development  of its business.  In addition,  the terms of the Company's  current
credit  facility  impose  limitations on the Company's  ability to pay dividends
without the consent of the lender.
    

Change in Control Provisions

     The   Company's   Amended  and  Restated  Articles  of  Incorporation  (the
"Restated  Articles"),  Amended and Restated Bylaws (the "Restated Bylaws"), and
Arizona  law  contain  provisions  that  may  have  the  effect  of  making more
difficult  or delaying attempts by others to obtain control of the Company, even
when  those  attempts may be in the best interests of shareholders. The Restated
Articles  also  authorize  the Board of Directors, without shareholder approval,
to  issue  one  or  more  series  of  preferred  stock, which could have voting,
liquidation,  dividend,  conversion,  or  other  rights that adversely affect or
dilute  the  voting  power  of  the holders of Common Stock. See "Description of
Capital Stock."

Cautionary Statement Regarding Forward-Looking Statements

   
     Certain  statements  and information contained in this Prospectus under the
headings   "Business"  and  "Risk  Factors"  concerning  future,  proposed,  and
anticipated  activities  of  the  Company,  certain  trends  with respect to the
Company's  revenue,  operating results, capital resources, and liquidity or with
respect  to  the  markets  in  which  the  Company  competes  or the motorsports
industry   in  general,  and  other  statements  contained  in  this  Prospectus
regarding  matters that are not historical facts are forward-looking statements,
as  such  term  is defined in the Securities Act. Forward-looking statements, by
their  very  nature,  include  risks and uncertainties, many of which are beyond
the   Company's   control.  Accordingly,  actual  results  may  differ,  perhaps
materially,   from  those  expressed  in  or  implied  by  such  forward-looking
statements.  Factors  that  could  cause  actual  results  to  differ materially
include those discussed elsewhere under "Risk Factors."
    

                                USE OF PROCEEDS

   
     The  Company  will  not  receive  any  of  the  proceeds  from sales of the
Securities by the Selling Securityholders.
    
                                       14
<PAGE>
                            SELLING SECURITYHOLDERS

     The  Notes  were originally issued by the Company in a private placement on
March  18,  1998,  to  NationsBanc  Montgomery  Securities LLC, CIBC Oppenheimer
Corp.,   EVEREN   Securities,   Inc.,  and  Piper  Jaffray  Inc.  (the  "Initial
Purchasers")   and   were   simultaneously  offered  and  sold  by  the  Initial
Purchasers,  in  transactions  exempt  from the registration requirements of the
Securities  Act,  (a)  within  the  Untied  States  to  persons that the Initial
Purchasers  reasonably  believed  to  be  "qualified  institutional  buyers" (as
defined  in  Rule  144A  under  the  Securities  Act) and to a limited number of
institutional  "accredited investors" (as defined in Rule 501(a)(1), (2), (3) or
(7)  under  the  Securities  Act),  and (b) outside the United States to certain
persons  in  reliance  on  Regulation  S  under  the Securities Act. The Selling
Securityholders  may  from time to time offer and sell all or any portion of the
Notes  and  Conversion  Shares  pursuant  to  this Prospectus. The term "Selling
Securityholder"  includes  the Holders listed below and the beneficial owners of
the  Notes  or  Conversion  Shares  and  their respective transferees, pledgees,
donees, or other successors.

   
     The  following  table  sets  forth  (i)  the name of certain of the Selling
Securityholders,  (ii)  the  amount  of  Notes  beneficially  owned by each such
Selling  Securityholder  that  may  be  offered  for the account of such Selling
Securityholder  under this Prospectus, and (iii) the number of Conversion Shares
beneficially  owned  by each such Selling Securityholder that may be offered for
the   account  of  such  Selling  Securityholder  under  this  Prospectus.  Such
information  was  obtained  from  the  Selling  Securityholders but has not been
independently  verified  by  the  Company.  Except as otherwise indicated below,
none  of  the Selling Securityholders listed below had any material relationship
with  the  Company, other than as a result of ownership of the Notes, within the
three-year period ending on the date of this Prospectus.
    

   
<TABLE>
<CAPTION>
                                      Principal      Percentage of        Number of
                                      Amount of          Total           Conversion       Percentage of
             Name of                  Notes That         Notes           Shares That       Common Stock
      Selling Securityholder         May Be Sold      Outstanding      May Be Sold(1)     Outstanding(2)
      ----------------------         -----------      -----------      --------------     --------------
<S>                                 <C>                   <C>             <C>                   <C>
General Motors Employees
 Domestic Group Trust ...........   $12,500,000           12.5%           259,336               1.6%
General Motors Domestic
 Group Pension Trust ............    11,700,000           11.7%           242,738               1.5%
NationsBanc Montgomery
 Securities LLC(3) ..............     6,570,000            6.6%           136,307                 *
The Northwestern Mutual Life
 Insurance Company(4) ...........     6,000,000            6.0%           124,481                 *
CIBC Oppenheimer Corp.(5) .......     5,585,000            5.6%           115,871                 *
Surfboard & Co.(6) ..............     5,000,000            5.0%           103,734                 *
CFW-C, L.P. .....................     5,000,000            5.0%           103,734                 *
The TCW Group, Inc. .............     4,735,000            4.7%            98,236                 *
J.P. Morgan & Co. Inc. ..........     4,500,000            4.5%            93,360                 *
Evergreen SmallCap Equity
 Income Fund ....................     4,000,000            4.0%            82,987                 *
Alexandra Global Investment
 Fund 1 Ltd. ....................     3,000,000            3.0%            62,240                 *
Motors Insurance Corporation ....     2,865,000            2.9%            59,439                 *
Deutsche Bank A.G. London .......     2,500,000            2.5%            51,867                 *
Paloma Securities L.L.C. ........     2,400,000            2.4%            49,792                 *
Lincoln National Convertible
 Securities Fund ................     2,040,000            2.0%            42,323                 *
Argent Classic Convertible
 Arbitrage Fund
 (Bermuda) L.P. .................     2,000,000            2.0%            41,493                 *
Evergreen American
 Retirement Fund ................     2,000,000            2.0%            41,493                 *
Silverton International
 Fund Limited ...................     1,600,000            1.6%            33,195                 *
Societe Generale
 Securities Corp. ...............     1,600,000            1.6%            33,195                 *
</TABLE>
    
                                       15
<PAGE>
   
<TABLE>
<CAPTION>
                                      Principal      Percentage of        Number of
                                      Amount of          Total           Conversion       Percentage of
             Name of                  Notes That         Notes           Shares That       Common Stock
      Selling Securityholder         May Be Sold      Outstanding      May Be Sold(1)     Outstanding(2)
      ----------------------         -----------      -----------      --------------     --------------
<S>                                  <C>                   <C>              <C>                 <C>
Delaware State Employees'
 Retirement Fund ................    $1,430,000            1.4%             29,668                *
Weirton Trust ...................       695,000              *              14,419                *
Betsy S. Michel 1950 Trust ......       550,000              *              11,410                *
General Motors
 Foundation, Inc. ...............       435,000              *               9,024                *
Thermo Electron Balanced
 Investment Fund ................       435,000              *               9,024                *
Declaration of Trust for the
 Defined Benefit Plans of
 ICI American Holdings, Inc. ....       360,000              *               7,468                *
RJR Nabisco, Inc. Defined
 Benefit Master Trust ...........       300,000              *               6,224                *
SPT .............................       290,000              *               6,016                *
Walker Art Center ...............       265,000              *               5,497                *
Declaration of Trust for the
 Defined Benefit Plans of
 ZENECA Holdings, Inc. ..........       235,000              *               4,875                *
The J.W. McConnell Family
 Foundation .....................       165,000              *               3,423                *
Hillside Capital Incorporated
 Corporate Account ..............       135,000              *               2,800                *
First Church of Christ
 Scientist -- Endowment .........       110,000              *               2,282                *
Christian Science Trustees for
 Gifts and Endowments ...........       100,000              *               2,074                *
Unifi, Inc. Profit Sharing Plan
 and Trust ......................        75,000              *               1,556                *
Kettering Medical Center
 Funded Depreciation
 Account ........................        35,000              *                 726                *
The Fondren Foundation ..........        30,000              *                 622                *
Summer Hill Global
 Partners L.P. ..................        30,000              *                 622                *
Evergreen SmallCap Equity
 Income Variable Annuity
 Fund ...........................        25,000              *                 518                *
Unnamed holders of Notes or
 Conversion Shares or any
 future transferees, pledgees,
 donees, or successors of or
 from any such unnamed
 holders(7) .....................     8,705,000            8.7%            180,601              1.1%
</TABLE>
    
- ------------
   
* Less than 1%

(1) Assumes  conversion  of  the  full  amount  of  Notes  held  by such Selling
    Securityholder  into  Common Stock at the initial conversion price of $48.20
    per  share.  Except  as  otherwise  indicated, also assumes that the Selling
    Securityholder  or  any  future  transferees, pledgees, donees or successors
    of  or  from  such Selling Securityholder do not beneficially own any Common
    Stock  other  than  the  Common Stock issuable upon conversion of the Notes.
    The  conversion  price  and  the  number  of shares of Common Stock issuable
    upon  conversion  of  the  Notes  are  subject  to  adjustment under certain
    circumstances.  Accordingly,  the  number of shares of Common Stock issuable
    upon  conversion  of  the  Notes may increase or decrease from time to time.
    Under  the  terms  of  the  Indenture,  the Company will pay cash in lieu of
    issuing  fractional  shares  upon  conversion of the Notes. See "Description
    of Notes -- Conversion Rights."
    
                                       16
<PAGE>
   
(2) Calculated  based  upon  16,199,903 shares of Common Stock outstanding as of
    July  15,  1998.  In  calculating the percentage of ownership, all shares of
    Common  Stock  that  the  identified  person  had  the right to acquire upon
    conversion  of  such  persons'  Notes  are  deemed to be outstanding for the
    purpose  of  computing the percentage of the shares of Common Stock owned by
    such  person,  but  are  not  deemed  to  be  outstanding for the purpose of
    computing  the  percentage  of the shares of Common Stock owned by any other
    person.
(3) NationsBanc  Montgomery  Securities  LLC  acted  as  lead underwriter in the
    Company's  secondary  public offering of Common Stock in June 1997 and as an
    Initial Purchaser in the March 1998 private placement of the Notes.
(4) Includes  $250,000 principal amount of Notes held by The Northwestern Mutual
    Life   Insurance  Company  Group  Annuity  Separate  Account  (the  "Annuity
    Separate  Account").  The  Northwestern Mutual Life Insurance Company shares
    voting  and  investment  power  with  respect  to the Securities held by the
    Annuity Separate Account.
(5) CIBC  Oppenheimer  Corp.  acted  as  an  Initial Purchaser in the March 1998
    private placement of the Notes.
(6) Represents  Notes  held  in  the  name  of  the California Public Employees'
    Retirement System.
(7) No  such  holder  may  offer  Notes  or  Conversion  Shares pursuant to this
    Prospectus  until  such  holder is included as a Selling Securityholder in a
    supplement  to  this  Prospectus  in accordance with the Registration Rights
    Agreement.

     The  Selling Securityholders may, pursuant to this Prospectus, offer all or
some  portion  of  the  Notes and Conversion Shares they presently hold or, with
respect  to Conversion Shares, have the right to acquire upon conversion of such
Notes.  Although  each  of  the Selling Securityholders is assumed to be selling
all  of  the  Notes  or  Conversion Shares beneficially owned by such person, no
estimate  can  be given as to the amount of the Notes and Common Stock that will
be  held  by  the Selling Securityholders upon termination of any such sales. In
addition,  since the date on which they provided the information regarding their
Notes  and  Conversion  Shares, the Selling Securityholders identified above may
have  sold, transferred or otherwise disposed of all or a portion of their Notes
and  Conversion Shares in transactions exempt from the registration requirements
of the Securities Act. See "Plan of Distribution."

     Only  those  Selling  Securityholders  who  beneficially  own the Notes and
Conversion  Shares set forth opposite each such Selling Securityholder's name in
the  foregoing  table  on  the  effective date of the Registration Statement may
sell  such  Notes and Conversion Shares pursuant to this Prospectus. The Company
may  from time to time, in accordance with the Registration Rights Agreement (as
defined  herein),  include  additional Selling Securityholders in supplements to
this Prospectus.
    

                             DESCRIPTION OF NOTES

     The  Notes  were  issued under an indenture dated as of March 24, 1998 (the
"Indenture")  between the Company and First Union National Bank, as trustee (the
"Trustee").  The  following  summaries of certain provisions of the Indenture do
not  purport  to  be  complete  and  are  subject to, and are qualified in their
entirety  by  reference  to,  all  of  the  provisions  of the Indenture and the
Registration  Rights  Agreement,  as  described  below, including the definition
therein  of  certain terms. Wherever particular sections or defined terms of the
Indenture  are  referred  to,  such  sections  or defined terms are incorporated
herein  by  reference.  Copies  of  the form of Indenture are available from the
Company or the Initial Purchasers upon request.

General

     The Notes are general  unsecured  subordinated  obligations of the Company,
are limited to $100,000,000 in aggregate  principal  amount,  and will mature on
April 1, 2005 ("Maturity").  The Notes have an interest rate of 4 3/4% per annum
from the date of initial  issuance  pursuant to the  Indenture  or from the most
recent  Interest  Payment Date to which  interest has been paid or provided for,
payable
                                       17
<PAGE>
semi-annually  on  April  1  and  October  1 of each year, commencing October 1,
1998,  to  the  Person  in  whose name such Notes (or any predecessor Notes) are
registered  (individually,  a  "Holder"  and collectively, the "Holders") at the
close  of business on the preceding March 15 or September 15, as the case may be
(whether  or  not  a  Business  Day).  Interest on the Notes will be paid on the
basis of a 360-day year consisting of twelve 30-day months.

   
     Principal  of,  and  premium,  if any, interest, and liquidated damages, if
any,  on  the  Notes are payable in same day funds, at the office of the Trustee
in  Atlanta,  Georgia,  or  at  such other office or agency that the Company may
maintain  pursuant  to the Indenture. The Notes may be surrendered for transfer,
exchange,  or conversion at the office of the Trustee in Atlanta, Georgia, or at
such  other  office  or  agency  that  the  Company may maintain pursuant to the
Indenture.  In  addition,  with respect to Notes held of record by Holders other
than  the  Depository  Trust Company ("DTC") or its nominee, payment of interest
may  be  made at the option of the Company by check mailed to the address of the
Holders  entitled  thereto  as  it appears in the Note Register for the Notes on
the Regular Record Date for such interest.
    

     The  Notes  were  issued  only  in  registered form, without coupons and in
denominations  of  $1,000  or  any  integral multiple thereof. No service charge
will  be  made  for  any  transfer or exchange of the Notes, but the Company may
require  payment  of  a  sum  sufficient  to cover any tax or other governmental
charge  and  any other expenses (including the fees and expenses of the Trustee)
payable  in  connection  therewith.  The  Company and the Note Registrar are not
required  (i)  to  issue  or  register  the transfer of or exchange of any Notes
during  a  period beginning at the opening of business 15 days before the day of
the  mailing  of  a  notice of redemption and ending at the close of business on
the  day  of  such  mailing, (ii) to register the transfer of or exchange of any
Note  selected for redemption in whole or in part, except the unredeemed portion
of  Notes  being redeemed in part, or (iii) to register the transfer or exchange
of  any  Notes  surrendered for conversion or for repurchase upon the occurrence
of a Repurchase Event.

     All  monies  paid by the Company to the Trustee or any Paying Agent for the
payment  of  principal  of,  and  premium,  if  any,  interest,  and liquidated,
damages,  if  any,  on  any Note which remain unclaimed for two years after such
principal,  premium,  interest,  or  liquidated  damages, if any, become due and
payable  shall  be  repaid  to  the Company. Thereafter, the Holder of such Note
may,  as  an  unsecured  general  creditor, look only to the Company for payment
thereof.

     The  Indenture does not contain any provisions that would afford protection
to  Holders  of  the  Notes  against a sudden and dramatic decline in the credit
quality  of  the  Company  resulting  from  any  takeover,  recapitalization, or
similar  restructuring,  except  as  described  under  "Description  of Notes --
Certain Rights to Require Repurchase of Notes."

Conversion Rights

     The  Notes  are  convertible,  at  the option of the Holder, into shares of
Common  Stock  prior  to  redemption or final maturity at the initial conversion
price  of $48.20 per share. The right to convert Notes that have been called for
redemption  will  terminate  at the close of business on the second business day
preceding  the  Redemption  Date,  unless  the  Company defaults on a redemption
payment. See "Description of Notes -- Optional Redemption."

     The  conversion  price is subject to adjustments upon the occurrence of any
of  the  following  events: (i) the subdivision, combination or reclassification
of  outstanding  shares  of  Common  Stock;  (ii)  the  payment of a dividend or
distribution  on  Common  Stock  exclusively  in  shares  of Common Stock or the
payment  of  a dividend or distribution which includes shares of Common Stock on
any  class  of  capital  stock  of  the Company; (iii) the issuance of rights or
warrants  to  all  holders  of  Common Stock entitling them to acquire shares of
Common  Stock (or securities convertible into Common Stock) at a price per share
less  than  the  Current  Market  Price; (iv) the distribution to all holders of
Common  Stock of shares of capital stock (other than Common Stock), evidences of
indebtedness,  cash  or assets (including securities, but excluding dividends or
distributions  in connection with the liquidation, dissolution, or winding up of
the  Company  or  paid  exclusively in cash and dividends, distributions, rights
and  warrants  referred to above); (v) the distribution to all holders of Common
Stock  of  rights  or  warrants to subscribe for the Company's securities (other
than  those  referred  to  in  (iii)  above);  (vi)  a  distribution  consisting
exclusively
                                       18
<PAGE>
of  cash  (excluding  any  cash  distributions referred to in (iv) above) to all
holders  of  Common  Stock  in  an  aggregate amount that, together with (A) all
other  cash  distributions (excluding any cash distributions referred to in (iv)
above)  made  within  the 12 months preceding the date fixed for determining the
shareholders  entitled  to  such  distribution in respect of which no adjustment
has  previously  been  made  and (B) any cash and the fair market value of other
consideration  payable  in  respect  of  any  tender  offer  by the Company or a
subsidiary  of  the  Company  for  Common Stock consummated within the 12 months
preceding  such  date  of  determination,  exceeds the greater of (1) 10% of the
product  of  the  Current  Market  Price on such date of determination times the
number  of  shares of Common Stock outstanding on such date or (2) the Company's
retained  earnings  on  the date fixed for determining the shareholders entitled
to  such  distribution;  (vii)  the  consummation  of a tender offer made by the
Company  or any subsidiary of the Company for all or any portion of Common Stock
which  involves  an aggregate consideration that, together with (X) any cash and
the  fair  market  value of other consideration payable in respect of any tender
offer  by  the  Company  or  a  subsidiary  of  the  Company  for  Common  Stock
consummated  within  the  12  months  preceding  the consummation of such tender
offer  in  respect  of  which no adjustment has been previously made and (Y) the
aggregate  amount  of  all  cash distributions (excluding any cash distributions
referred  to  in  (iv)  above)  to all holders of the Common Stock within the 12
months  preceding  the  consummation of such tender offer in respect of which no
adjustment  has  been  previously  made,  exceeds  the greater of (A) 10% of the
product   of  the  Current  Market  Price  immediately  prior  to  the  date  of
consummation  of  such  tender  offer times the number of shares of Common Stock
outstanding  at  the  date  of  consummation  of  such  tender  offer or (B) the
Company's  retained  earnings  on  the date of consummation of the tender offer;
and  (viii)  payment  in respect of a tender offer or exchange offer by a person
other  than  the  Company  or  any subsidiary of the Company in which, as of the
closing  date of the offer, the Board of Directors is not recommending rejection
of  the  offer. The adjustment referred to in clause (viii) will only be made if
the  tender  offer  or  exchange  is  for an amount that increases the offeror's
ownership  of  Common Stock to more than 25% of the total shares of Common Stock
outstanding,  and  if  the cash and value of any other consideration included in
such  payment  per  share  of  Common Stock exceeds the Current Market Price per
share  of  Common  Stock  on  the  business day next succeeding the last date on
which  tenders  or  exchanges  may  be  made pursuant to such tender or exchange
offer.  The  adjustment referred to in clause (viii) will generally not be made,
however,  if,  as  of  the  closing  of  the  offer, the offering documents with
respect  to  such  offer disclose a plan or an intention to cause the Company to
engage  in  a  consolidation  or  merger  of  the  Company  or  a sale of all or
substantially  all  of  the  Company's  assets.  No adjustment of the conversion
price  will  be  required  to  be made until cumulative adjustments amount to at
least  one  percent  of  the conversion price, as last adjusted. Any adjustments
that  would  not otherwise be sufficient to require a change to be made pursuant
to  the  immediately  preceding sentence shall be carried forward and taken into
account in any subsequent adjustment.

     In  addition  to  the  foregoing  adjustments,  the Company is permitted to
reduce  the  conversion  price as it considers to be advisable in order that any
event  treated  for  federal income tax purposes as a dividend of stock or stock
rights  will  not  be  taxable to the holders of the Common Stock or, if that is
not  possible,  to  diminish any income taxes that are otherwise payable because
of such event. See "Certain Federal Income Tax Considerations."

     In  the  case  of any consolidation or merger of the Company with any other
corporation  (other than one in which no change is made in the Common Stock), or
any  sale, or transfer of all or substantially all of the assets of the Company,
the  Holder of any Note then outstanding will, with certain exceptions, have the
right  thereafter  to  convert  such  Note  only  into  the  kind  and amount of
securities,  cash,  and  other  property  receivable  upon  such  consolidation,
merger,  sale,  or  transfer by a holder of the number of shares of Common Stock
into  which  such  Note  might  have  been  converted  immediately prior to such
consolidation,  merger,  sale, or transfer, and adjustments will be provided for
events  subsequent  thereto  that  are  as nearly equivalent as practical to the
conversion price adjustments described in the Indenture.

     In  the  case  of  any Note that has been converted into Common Stock after
any  Record Date, but on or before the next Interest Payment Date, interest, the
stated  due  date of which is on such Interest Payment Date, shall be payable on
such  Interest  Payment  Date notwithstanding such conversion, and such interest
shall  be  paid  to the Holder of such Note who is a Holder on such Record Date.
Any Note
                                       19
<PAGE>
converted  after  any  Record  Date  but  before  the next Interest Payment Date
(other  than  Notes  called for redemption) must be accompanied by payment of an
amount  equal  to  the  interest  payable  on  such Interest Payment Date on the
principal  amount  of  Notes  being surrendered for conversion; provided that no
such  payment shall be required with respect to interest payable on Notes called
for  redemption  on  April 1, 2001. No fractional shares of Common Stock will be
issued  upon conversion but, in lieu thereof, an appropriate amount will be paid
in  cash by the Company based on the market price of Common Stock (determined in
accordance  with  the  Indenture)  at  the  close  of  business  on  the  day of
conversion.  As  a  result  of  the foregoing provisions, Holders that surrender
Notes  for  conversion  on  a date that is not an Interest Payment Date will not
receive  any  interest  for  the  period  from  the  Interest  Payment Date next
preceding  the  date  of  conversion  to the date of conversion or for any later
period,  except  for  Notes  that are called for redemption on a Redemption Date
between  a  Record  Date and the corresponding Interest Payment Date as provided
above.  No  other  payment  or adjustment for interest or dividends will be made
upon conversion.

Subordination

     The  payment  of  the  principal  of,  and  premium,  if any, interest, and
liquidated  damages,  if  any,  on  the Notes is, to the extent set forth in the
Indenture,  subordinated in right of payment to the prior payment in full of all
Senior  Indebtedness.  If  there  is  a  payment  or  distribution  of assets to
creditors   upon  any  liquidation,  dissolution,  winding  up,  reorganization,
assignment  for  the  benefit  of  creditors,  marshalling  of  assets,  or  any
bankruptcy,  insolvency,  or  similar proceedings of the Company, the holders of
all  Senior  Indebtedness  will  be  entitled  to receive payment in full of all
amounts  due  or to become due thereon or provision for such payment in money or
money's  worth  before  the Holders of the Notes will be entitled to receive any
payment  in  respect  of  the  principal  of,  or  premium, if any, interest, or
liquidated  damages,  if  any, on the Notes. In the event of the acceleration of
the   Maturity   of   the   Notes,   the  holders  of  all  Senior  Indebtedness
then-outstanding  will  first  be entitled to receive payment in full in cash of
all  amounts  due  thereon,  or  provision  for such payment in money or money's
worth,  before  the Holders of the Notes will be entitled to receive any payment
for  the  principal  of, or premium, if any, interest, or liquidated damages, if
any,  on  the  Notes.  The  Company  also  may  not make any payment (whether by
redemption,  purchase,  retirement, defeasance or otherwise) to the Holders upon
or  in respect of the Notes if (i) a default in the payment of the principal of,
or  premium,  if  any,  or  interest  on  any  Designated Senior Indebtedness (a
"Payment  Default")  occurs  or  (ii) any other default occurs and is continuing
with  respect  to  any  Designated  Senior  Indebtedness that permits holders of
Designated  Senior  Indebtedness  as to which that default relates to accelerate
its  maturity  (a  "Nonpayment Default") and the Trustee receives notice of that
default  (a  "Payment  Blockage  Notice")  from  a person permitted to give such
notice  under the Indenture. The payments on or in respect of the Notes shall be
resumed  (i)  in  the  case  of  a  Payment Default respecting Designated Senior
Indebtedness,  on  the date on which that default is cured or waived and (ii) in
the  case of a Nonpayment Default respecting Designated Senior Indebtedness, the
earliest  of  (a)  the date on which that Nonpayment Default is cured or waived,
(b)  the  date  the  applicable  Payment Blockage Notice is retracted by written
notice  to  the  Trustee  from a representative of the holders of the Designated
Senior  Indebtedness  that  have  given such Payment Blockage Notice, or (c) 179
days  after the date on which the applicable Payment Blockage Notice is received
by  the  Trustee  if the maturity of such Designated Senior Indebtedness has not
been  accelerated,  unless any Payment Default has occurred and is continuing or
an  Event of Default of the type referred to in clause (g) of the first sentence
under  "Description  of  Notes -- Events of Default" has occurred. No Nonpayment
Default  that  existed  or  was  continuing  on the date of any Payment Blockage
Notice  may  be  made  the basis for giving a second Payment Blockage Notice and
only  one  such Payment Blockage Notice with respect to a Nonpayment Default may
be given in any 365-day period.

     "Senior  Indebtedness"  is defined in the Indenture as the principal of and
premium,  if  any, and interest on (a) all indebtedness of the Company for money
borrowed  under the Company's credit facilities and any predecessor or successor
credit  facilities  thereto, whether outstanding on the date of execution of the
Indenture   or   thereafter   created,   incurred  or  assumed;  (b)  any  other
indebtedness  of the Company for money borrowed, whether outstanding on the date
of execution of the Indenture or thereafter created,
                                       20
<PAGE>
   
incurred  or  assumed,  except  any such other indebtedness that by the terms of
the  instrument  or  instruments  by  which  such  indebtedness  was  created or
incurred  expressly  provides  that  it (i) is junior in right of payment to the
Notes  or  (ii) ranks pari passu in right of payment with the Notes; and (c) any
amendments,  renewals,  extensions,  modifications, refinancings, and refundings
of  any  of  the foregoing. The term "indebtedness for money borrowed" when used
with  respect  to  the  Company  is defined to mean (1) any obligation of or any
obligation  guaranteed  by,  the  Company  for  the  repayment of borrowed money
(including  without limitation fees, penalties, and other obligations in respect
thereof),   whether   or  not  evidenced  by  bonds,  notes,  or  other  written
instruments,  (2)  any  deferred  payment  obligation of, or any such obligation
guaranteed  by, the Company for the payment of the purchase price of property or
assets  evidenced by a note or similar instrument, and (3) any obligation of, or
any  such obligation guaranteed by, the Company for the payment of rent or other
amounts  under  a lease of property or assets which obligation is required to be
classified  and  accounted for under generally accepted accounting principles as
a  capitalized  lease  on  the  balance  sheet  of  the  Company. As used in the
Indenture,   "Designated   Senior   Indebtedness"   means  principal,  interest,
premiums,  fees,  indemnification  amounts,  reimbursements,  damages, and other
liabilities  payable  under  the  documentation  governing  any indebtedness (a)
under  any debt facility with banks or other lenders that provides for revolving
credit  loans,  term loans, receivables financing (including through the sale of
receivables)  or  letters  of  credit to the Company or any of its subsidiaries,
and  (b)  any  other  Senior  Indebtedness the principal amount of which is $5.0
million  or  more  and  that  has  been designated by the Company as "Designated
Senior Indebtedness."

     The  Indenture  does  not limit or prohibit the incurrence of indebtedness,
including  Senior  Indebtedness, by the Company or its subsidiaries. As of March
31,   1998,   the  Company  had  approximately  $41.0  million  in  indebtedness
outstanding  that  constitutes Senior Indebtedness. The Company expects to incur
Senior Indebtedness from time to time in the future.
    

Optional Redemption

     The  Company  may, at its option, redeem the Notes in whole or in part from
time  to time, at any time on or after April 1, 2001, and prior to maturity upon
notice  mailed  not  less  than 30 nor more than 60 days prior to the Redemption
Date  to  each  Holder of Notes to be redeemed at the Holder's address appearing
in  the Note Register. Subject to the right of Holders of record on the relevant
Regular  Record Date to receive interest due on an Interest Payment Date that is
on  or  prior  to  the  Redemption Date, the Company may redeem the Notes at the
Redemption  Prices  (expressed as percentages of the principal amount) set forth
in  the table below, plus accrued and unpaid interest and liquidated damages, if
any,  up  to, but excluding the Redemption Date. No sinking fund is provided for
the Notes.

     If  the  Notes are redeemed during the period beginning April 1 in the year
indicated  and  ending  on  the succeeding March 31, the redemption prices shall
be:

                                                    Redemption
                        Year                           Price
                        ----                           -----
                        2001 .......................  102.71%
                        2002 .......................  102.04
                        2003 .......................  101.36
                        2004 .......................  100.68
                        2005 .......................  100.00
                                  
Consolidation, Merger, and Sale of Assets

     The  Indenture provides that the Company will not consolidate with or merge
into  any  other  Person or convey, transfer, or lease its properties and assets
substantially  as an entirety to any Person, and the Company will not permit any
Person  to  consolidate  with  or  merge  into the Company unless (a) the Person
formed  by  such consolidation or into which the Company is merged or the Person
or   corporation  that  acquires  the  properties  and  assets  of  the  Company
substantially  as  an entirety is a corporation, partnership, or trust organized
and  validly  existing  under the laws of the United States or any state thereof
or  the  District  of Columbia and expressly assumes payment of the principal of
and  premium,  if  any, and interest on the Notes and performance and observance
of each obligation of the Company under the Indenture;
                                       21
<PAGE>
(b)  after  consummating  such  consolidation,  merger,  transfer,  or lease, no
Default   or   Event   of  Default  will  occur  and  be  continuing;  (c)  such
consolidation,  merger, conveyance, transfer, or lease does not adversely affect
the  validity  or  enforceability of the Notes; and (d) the Company or Successor
Person  has  delivered to the Trustee an Officer's Certificate and an Opinion of
Counsel,  each stating that such consolidation, merger, conveyance, transfer, or
lease complies with the provisions of the Indenture.

Certain Rights to Require Repurchase of Notes

     In  the  event  of  any Repurchase Event (as defined below) occurring after
the  date  of  issuance of the Notes and on or prior to Maturity, each Holder of
Notes  will  have  the  right, at the Holder's option, to require the Company to
repurchase  all  or  any part of the Holder's Notes on the date (the "Repurchase
Date")  that  is  30  days  after  the  date  the  Company  gives  notice of the
Repurchase  Event  at  a  price  (the  "Repurchase  Price") equal to 100% of the
principal  amount  thereof,  together  with  accrued  and  unpaid  interest  and
liquidated  damages,  if  any,  to  the  Repurchase  Date.  On  or  prior to the
Repurchase  Date,  the  Company shall deposit with the Trustee or a Paying Agent
an  amount  of money in same day funds sufficient to pay the Repurchase Price of
the  Notes  that  are  to be repurchased on or promptly following the Repurchase
Date.

     Failure  by  the Company to provide timely notice of a Repurchase Event, as
provided  for  below,  or  to repurchase the Notes when required as described in
the  preceding paragraph, will result in an Event of Default under the Indenture
whether  or  not such repurchase is permitted by the subordination provisions of
the Indenture.

     On  or  before the 15th day after the occurrence of a Repurchase Event, the
Company  is obligated to mail to all Holders of Notes a notice of the occurrence
of  such  Repurchase  Event and identifying the Repurchase Event, the Repurchase
Date,  the  date by which the repurchase right must be exercised, the Repurchase
Price,  and  the  procedures  that  the  Holders  must  follow  to  exercise the
repurchase  right.  To  exercise the repurchase right, the Holder of a Note must
deliver  to the Company (or an agent designated by the Company for such purpose)
and  to  the Trustee, on or before the close of business on the Repurchase Date,
written  notice  of  the  Holder's  exercise  of  such  right, together with the
certificates  evidencing  the  Notes  with  respect  to which the right is being
exercised, duly endorsed for transfer.

     A  "Repurchase  Event"  shall have occurred upon the occurrence of a Change
in  Control (as defined below) or a Termination of Trading (as defined below). A
"Change  in  Control"  shall  occur  when  (i)  all  or substantially all of the
Company's  assets  are  sold  as  an  entirety to any person or related group of
persons;  (ii)  there  shall  be  consummated any consolidation or merger of the
Company  (A) in which the Company is not the continuing or surviving corporation
(other  than  a  consolidation  or  merger with a wholly owned subsidiary of the
Company  in  which  all  shares of Common Stock outstanding immediately prior to
the   effectiveness   thereof  are  changed  into  or  exchanged  for  the  same
consideration)  or  (B)  pursuant  to  which the Common Stock would be converted
into   cash,  securities,  or  other  property,  in  each  case,  other  than  a
consolidation  or  merger  of  the  Company in which the holders of Common Stock
immediately  prior  to the consolidation or merger have, directly or indirectly,
at  least  a  majority of the total voting power of all classes of capital stock
entitled  to  vote  generally  in the election of directors of the continuing or
surviving   corporation  immediately  after  such  consolidation  or  merger  in
substantially  the  same  relative proportion as their ownership of Common Stock
immediately  before  such  transaction;  (iii) any person, or any persons acting
together  that  would  constitute a "group" for purposes of Section 13(d) of the
Exchange  Act,  together with any affiliates thereof, shall beneficially own (as
defined  in  Rule 13d-3 under the Exchange Act) at least 50% of the total voting
power  of all classes of capital stock of the Company entitled to vote generally
in  the  election  of  directors  of  the  Company;  (iv) at any time during any
consecutive  two-year  period,  individuals  who at the beginning of such period
constituted  the  Board  of  Directors  of  the  Company  (together with any new
directors  whose  election  by  such  Board of Directors or whose nomination for
election  by  the  shareholders of the Company was approved by a vote of 66 2/3%
of  the  directors  then  still  in  office  who  were  either  directors at the
beginning  of  such  period  or  whose  election  or nomination for election was
previously  so  approved)  cease  for any reason to constitute a majority of the
Board  of  Directors  of  the  Company  then  in  office;  or (v) the Company is
liquidated  or  dissolved  or  adopts  a  plan  of liquidation or dissolution. A
"Termination of Trading" shall occur if the
                                       22
<PAGE>
Common  Stock  (or other common stock into which the Notes are then convertible)
is  neither  listed  for trading on a United States national securities exchange
nor  approved  for  trading on an established automated over-the-counter trading
market in the United States.

     If  a  Repurchase  Event  were to occur, there can be no assurance that the
Company  would  have  sufficient  funds  to repurchase the Notes tendered by the
Holders  thereof. The Company's Senior Indebtedness may provide that a change in
control  of  the  Company  would  constitute  an event of default thereunder, in
which  case  any  repurchase  of the Notes, absent a waiver, could be blocked by
the  subordination  provisions  of the Notes. In addition, even if such event of
default  did  not  occur  or  was  waived,  the  right to require the Company to
repurchase  Notes  as  a  result  of  the occurrence of a Repurchase Event could
create  an  event  of  default  under  Senior  Indebtedness of the Company, as a
result  of  which any repurchase of the Notes, absent a waiver, could be blocked
by  the  subordination  provisions  of  the  Notes. See "Description of Notes --
Subordination."  The  Company's ability to pay cash to the Holders of Notes upon
a  Repurchase  Event  may be limited by certain financial covenants contained in
the  Company's  Senior  Indebtedness.  Failure  by the Company to repurchase the
Notes  when  required  will  result  in  an Event of Default with respect to the
Notes,  whether  or  not  such  repurchase  is  permitted  by  the subordination
provisions thereof.

     In  the  event  a  Repurchase  Event  occurs and the Holders exercise their
rights  to  require  the  Company  to  repurchase  Notes, the Company intends to
comply  with  applicable  tender  offer  rules under the Exchange Act, including
Rules 13e-4 and 14e-1, as then in effect, with respect to any such purchase.

     The  foregoing provisions would not necessarily afford Holders of the Notes
protection  in the event of highly leveraged or other transactions involving the
Company   that   may  adversely  affect  Holders.  In  addition,  the  foregoing
provisions  may  discourage  open  market  purchases  of  the  Common Stock or a
non-negotiated  tender  or  exchange  offer for such stock and, accordingly, may
limit  a shareholder's ability to realize a premium over the market price of the
Common Stock in connection with any such transaction.

Events of Default

     The  following  are  Events  of Default under the Indenture with respect to
the  Notes:  (a)  default in the payment of the principal of, or the premium, if
any,  on  any  Note  when  due  (even  if  such  payment  is  prohibited  by the
subordination  provisions  of  the Indenture); (b) default in the payment of any
interest  and  liquidated  damages,  if  any,  on any Note when due and payable,
which  default  continues for 30 days (even if such payment is prohibited by the
subordination  provisions  of  the  Indenture);  (c)  failure  to provide timely
notice  of  a  Repurchase Event as required by the Indenture; (d) default in the
payment  of  the  Repurchase Price in respect of any Note on the Repurchase Date
therefor  (even if such payment is prohibited by the subordination provisions of
the  Indenture);  (e)  default  in  the  performance,  or  breach,  of any other
covenant  or  warranty  of  the  Company in the Indenture which continues for 60
days  after  written  notice as provided in the Indenture; (f) default under one
or  more  bonds, debentures, notes, or other evidences of indebtedness for money
borrowed  by  the  Company or any subsidiary of the Company or under one or more
mortgages,  indentures,  or  instruments  under  which there may be issued or by
which  there  may be secured or evidenced any indebtedness for money borrowed by
the  Company  or  any  subsidiary  of the Company, whether such indebtedness now
exists  or  shall  hereafter  be  created,  which default individually or in the
aggregate  shall  constitute  a  failure to pay the principal of indebtedness in
excess  of  $10.0  million  when  due  and  payable  after the expiration of any
applicable  grace  period  with  respect  thereto  or  shall  have  resulted  in
indebtedness  in  excess  of  $10.0  million  becoming or being declared due and
payable  prior  to  the  date  on  which  it would otherwise have become due and
payable,  without such indebtedness having been discharged, or such acceleration
having  been rescinded or annulled, within a period of 30 days after there shall
have  been given to the Company by the Trustee or to the Company and the Trustee
by  the Holders of at least 25% in aggregate principal amount of the Outstanding
Notes  (as  defined  in  the Indenture) a written notice specifying such default
and  requiring  the  Company  to  cause such indebtedness to be discharged or to
cause  such  acceleration to be rescinded or annulled; and (g) certain events of
bankruptcy,  insolvency,  or  reorganization of the Company or any subsidiary of
the Company.

     If  an  Event of Default with respect to the Notes (other than as specified
in  clause  (g)  in  the  immediately  preceding  paragraph)  shall occur and be
continuing, the Trustee or the Holders of not less
                                       23
<PAGE>
than  25% in aggregate principal amount of the Outstanding Notes may declare the
principal  of,  and  premium,  if  any,  on all such Notes to be due and payable
immediately.  If  an  Event  of  Default  shall occur as a result of an event of
bankruptcy,  insolvency,  or  reorganization of the Company or any subsidiary of
the  Company,  the  aggregate  principal  of,  premium,  if any, any accrued and
unpaid   interest   and   liquidated   damages,  if  any,  on  the  Notes  shall
automatically  become  due  and  payable.  If  the  Company  cures all Events of
Default  and  has paid or deposited with the Trustee a sum sufficient to pay all
interest  on, premium, if any, and principal of Notes then due and certain other
conditions  are  met,  such declaration may be canceled and past defaults may be
waived  by  the  Holders of a majority in principal amount of Outstanding Notes.
The  Company  is  required  to furnish to the Trustee annually a statement as to
the  performance  by  the  Company  of  certain  of  its  obligations  under the
Indenture  and  as  to  any  default in such performance. The Indenture provides
that  the  Trustee  may  withhold  notice  to  the  Holders  of the Notes of any
continuing  default  (except  in the payment of the principal of, or premium, if
any,  or  interest  on any Notes) if the Trustee considers it in the interest of
Holders of the Notes to do so.

Modification, Amendments, and Waivers

     Modifications  and  amendments  of the Indenture may be made by the Company
and  the  Trustee  with  the  consent  of the Holders of a majority in aggregate
principal   amount  of  Outstanding  Notes;  provided,  however,  that  no  such
modification  or amendment may without consent of the Holder of each Outstanding
Note  affected  thereby  (i)  change the Stated Maturity of the principal of, or
any  installment  of interest on, any Note; (ii) reduce the principal amount of,
or  the  premium  or  rate  of  interest on, any Note; (iii) change the place of
payment  where  any  Note  or  any  premium or interest thereof is payable; (iv)
impair  the  right  of  a  Holder  to  institute suit for the enforcement of any
payment  on  or  with  respect to any Note; (v) change the currency in which the
Notes  are  payable; (vi) adversely affect the right to convert the Notes; (vii)
adversely  affect the right to cause the Company to repurchase the Notes; (viii)
modify  the  subordination  provisions in a manner adverse to the Holders of the
Notes;  or (ix) reduce the above-stated percentage of aggregate principal amount
of  Outstanding Notes necessary for waiver or compliance with certain provisions
of the Indenture or for waiver of certain defaults.

     The  Indenture  may  also be modified or amended without the consent of the
Holders  (i)  to  cause  the Indenture to be qualified under the Trust Indenture
Act  of  1939,  as amended; (ii) to evidence the succession of another Person to
the  Company  as  otherwise  permitted  by  the  Indenture;  (iii) to add to the
covenants  of  the  Company  for  the  benefit of the Holders of the Notes or to
surrender  any  power  conferred upon the Company; (iv) to add additional Events
of  Default; (v) to secure the Notes; (vi) to make provision with respect to the
conversion  rights  of  Holders  pursuant to the Indenture; (vii) to provide for
successor  trustees;  or  (viii) to cure any ambiguity, to correct or supplement
any  provision that may be defective or inconsistent with any other provision or
to  make any other provisions with respect to matters or questions arising under
the  Indenture,  provided such action shall not adversely affect the interest of
Holders  of  Notes  in  any  material  respect  and the Trustee may rely upon an
opinion of counsel to that effect.

     The  Holders  of  a  majority  in aggregate principal amount of Outstanding
Notes  may  waive  compliance by the Company with certain restrictive provisions
of  the  Indenture.  The  Holders of a majority in aggregate principal amount of
Outstanding  Notes  may  waive  any  past  default or right under the Indenture,
except  (i)  a  default  in payment of principal, premium, or interest, (ii) the
right  of  a  Holder to redeem or convert the Note, or (iii) with respect to any
covenant  or  provision of the Indenture that requires the consent of the Holder
of each Outstanding Note affected.

Satisfaction and Discharge

     The  Company  may discharge its obligations under the Indenture, other than
its  obligation  to  pay  the principal of and interest on the Notes and certain
other  obligations  (including  its obligation to deliver shares of Common Stock
upon   conversion   of  the  Notes),  while  Notes  remain  outstanding  if  all
Outstanding  Notes  (a)  have been delivered to the Trustee for cancellation, or
(b)  have  become  due  and payable, or (c) will become due and payable at their
Stated  Maturity within one year, or (d) are scheduled for redemption within one
year or are delivered to the Trustee for conversion in accordance with the
                                       24
<PAGE>
Indenture,  and,  in  the  case of (b), (c), or (d), the Company has irrevocably
deposited  with  the  Trustee  an  amount  sufficient  to  pay and discharge all
Outstanding  Notes on the date of their scheduled maturity or the scheduled date
of redemption.

Payments of Principal and Interest

     The  Indenture  requires  that  payments in respect of the Notes (including
principal,  premium,  if  any, interest, and liquidated damages, if any) held of
record  by  DTC  (including Notes evidenced by the Global Notes) be made in same
day  funds.  Payments  in  respect  of the Notes held of record by Holders other
than  DTC may, at the option of the Company, be made by check and mailed to such
Holders of record as shown on the register for the Notes.

Registration Rights; Liquidated Damages

     Under  the terms of a Registration Rights Agreement between the Company and
the  Initial  Purchasers,  the Company is permitted to prohibit offers and sales
of  Transfer  Restricted  Securities  pursuant  to the Registration Statement of
which  this  Prospectus  forms a part under certain circumstances and subject to
certain  conditions  (any  period  during  which offers and sales are prohibited
being  referred  to  as a "Suspension Period"). "Transfer Restricted Securities"
means  each  Note and any underlying share of Common Stock until (i) the date on
which  such  Note  or  underlying  share  of  Common  Stock has been effectively
registered  under  the  Securities  Act  and  disposed of in accordance with the
Registration  Statement, (ii) the date on which such Note or underlying share of
Common  Stock  is  distributed  to  the  public  pursuant  to Rule 144 under the
Securities  Act,  or  (iii) the date on which such Note or share of Common Stock
may  be sold or transferred pursuant to Rule 144(k) under the Securities Act (or
any similar provisions then in force).

     The  Company has agreed to cause the Registration Statement to be effective
for  a  period  of  two  years  from  the effective date thereof or such shorter
period  that  will  terminate  when  each  of the Transfer Restricted Securities
covered  by  the  Registration  Statement  ceases  to  be  a Transfer Restricted
Security.  Notwithstanding  the foregoing, the Company shall not be obligated to
maintain  the  effectiveness of the Registration Statement if it has obtained an
opinion  of  counsel  that  the  Transfer  Restricted  Securities  may be freely
offered  and  sold  in the public markets without the continued effectiveness of
the Registration Statement.

     If  the  Registration  Statement  ceases  to  be  effective  (without being
succeeded   immediately  by  an  additional  registration  statement  filed  and
declared  effective)  or  usable  for  the offer and sale of Transfer Restricted
Securities  for  a period of time (including any Suspension Period) that exceeds
60  days in the aggregate in any 12-month period (a "Registration Default"), the
Company  will  pay  liquidated  damages  to  each  Holder of Transfer Restricted
Securities   who   has   complied  with  such  Holder's  obligations  under  the
Registration  Rights  Agreement. The amount of liquidated damages payable during
any  period  during  which  a  Registration  Default  shall have occurred and be
continuing  is  that  amount  which  is  equal to one-quarter of one percent (25
basis  points) per $1,000 principal amount or $2.50 per 20.7469 shares of Common
Stock   (subject   to   adjustment   in   the   event  of  stock  splits,  stock
recombinations,  stock dividends, and the like) constituting Transfer Restricted
Securities  for  each  90-day  period  until  the  Registration  Statement again
becomes  effective  or  usable,  as  the  case may be, up to a maximum amount of
liquidated  damages of one and one-quarter percent (125 basis points) per $1,000
principal  amount of Notes or $12.50 per 20.7469 shares of Common Stock (subject
to  adjustments  in  certain instances as set forth above) constituting Transfer
Restricted  Securities.  All  accrued  liquidated  damages  shall be paid by the
Company  to Record Holders by wire transfer of immediately available funds or by
federal   funds   check  on  each  Damages  Payment  Date  (as  defined  in  the
Registration   Rights   Agreement).  Following  the  cure  of  all  Registration
Defaults,  liquidated  damages  will  cease  to  accrue  with  respect  to  such
Registration Default.

     The  foregoing  summary  of  certain  provisions of the Registration Rights
Agreement  does  not  purport to be complete and is subject to, and is qualified
in  its  entirety  by  reference  to,  the provisions of the Registration Rights
Agreement.  Copies  of  the Registration Rights Agreement are available from the
Company or the Initial Purchasers upon request.
                                       25
<PAGE>
Governing Law

     The  Indenture  and,  except  as  may  otherwise  be  required by mandatory
provisions  of  law,  the  Notes will be governed by and construed in accordance
with  the  laws  of the State of New York, without giving effect to such state's
conflicts of laws principles.

The Trustee

     First  Union  National Bank is both the Trustee under the Indenture for the
Notes  and  the  lender  under the Company's Credit Facility. The Indenture does
not  preclude the Trustee from enforcing its rights as a creditor, including its
rights  as  a  holder  of  Senior  Indebtedness.  In  the event of a conflict of
interest  arising  between  the  Holders  of the Notes and the holders of Senior
Indebtedness,  First  Union National Bank will resign as Trustee and a successor
trustee will be appointed.

     In  case  an  Event  of  Default  shall  occur  and shall not be cured, the
Trustee  is  required  to  use  the  degree  of  care of a prudent person in the
conduct  of  his  own  affairs  in  the  exercise of its powers. Subject to such
provisions,  the  Trustee  will  be  under  no obligation to exercise any of its
rights  or  powers  under  the Indenture at the request of any of the Holders of
Notes,  unless  they  shall  have  offered to the Trustee reasonable security or
indemnity.

                         DESCRIPTION OF CAPITAL STOCK

   
     The  Company's  authorized  capital consists of 25,000,000 shares of Common
Stock,  $0.01  par  value and 5,000,000 shares of serial preferred stock, no par
value  (the "Serial Preferred Stock"). As of July 15, 1998, 16,199,903 shares of
Common  Stock  and  no  shares  of  Preferred Stock were issued and outstanding.
Approximately  1,723,006  additional  shares  of Common Stock may be issued upon
exercise  of  options  outstanding or available for issuance under the Company's
stock  option  plans.  All  of the issued and outstanding shares of Common Stock
are fully paid and non-assessable.
    

Common Stock

     Holders  of  shares of Common Stock are entitled to one vote for each share
of  Common  Stock  held  of  record  on  all  matters submitted to a vote of the
shareholders,  other  than  the  election of directors in which shareholders are
entitled  to cumulate their votes in accordance with Arizona law. Subject to the
preferences  of  any  outstanding preferred stock, each share of Common Stock is
entitled  to  receive  dividends  as  may  be declared by the Company's Board of
Directors  out  of  funds  legally  available.  In  the  event  of  liquidation,
dissolution  or  winding  up  of  the  Company,  the holders of Common Stock are
entitled  to  share ratably in all assets remaining after payment in full of all
creditors  of  the  Company  and  the liquidation preferences of any outstanding
shares of preferred stock.

Serial Preferred Stock

     The  Serial  Preferred Stock may be issued in such series and denominations
as  deemed advisable by the Company's Board of Directors. Accordingly, the Board
of  Directors  is  empowered,  without  shareholder  approval,  to  issue Serial
Preferred  Stock with dividend, liquidation, conversion, voting, or other rights
that  could  adversely affect the voting power or other rights of holders of the
Common  Stock.  In  the  event  of issuance, the Serial Preferred Stock could be
utilized,  under  certain  circumstances, as a method of discouraging, delaying,
or  preventing  a  change  in  control  of  the  Company.  The  Company does not
currently intend to issue any shares of Serial Preferred Stock.

Registration Rights

     In  connection  with  the  acquisition of Sports Image, the Company entered
into   a   registration   agreement  with  the  sellers  of  Sports  Image.  The
registration  agreement  grants  the holders of the shares issued to the sellers
of  Sports  Image  the right to one "demand" registration as well as "piggyback"
registration   rights.   In   connection  with  the  acquisition  of  Motorsport
Traditions,  the  Company  entered  into  two  registration  agreements with the
sellers  of Motorsport Traditions. These agreements required the Company to file
a   registration  statement  covering  the  shares  issued  to  the  sellers  of
Motorsport Traditions and
                                       26
<PAGE>
to  use its best efforts to cause the registration statement to become effective
as  soon  as  practicable  and  to  remain effective until December 31, 1999. In
addition,  the registration agreements grant the holders of the shares issued to
the  sellers  of  Motorsport  Traditions  "piggyback"  registration  rights.  In
connection  with  the  sale  of  shares  of  Common Stock to Hasbro, the Company
agreed  to  use  its best efforts to file a registration statement covering such
shares  and  to  cause  the  registration  statement  to become effective and to
remain  effective  until  January  16,  2000. In March 1997, the Company filed a
registration  statement  and  caused  that registration statement to be declared
effective  in  order to satisfy the Company's obligations to register the shares
covered by the registration agreements described above.

Arizona Corporate Takeover Act and Certain Charter Provisions

     The  Company  is  subject  to  the  provisions  of Arizona Revised Statutes
Sections  10-2701  et.  seq. (the "Arizona Corporate Takeover Act"). The Arizona
Corporate  Takeover  Act  and  certain  provisions  of  the  Company's  Restated
Articles  and  Restated  Bylaws,  as summarized in the following paragraphs, may
have  the  effect  of  discouraging,  delaying,  or preventing hostile takeovers
(including  those  that  might  result in a premium over the market price of the
Company's  Common  Stock),  or  discouraging, delaying, or preventing changes in
control or management of the Company.

Arizona Corporate Takeover Act

     Article  1  of  the  Arizona Corporate Takeover Act is intended to restrict
"greenmail"  attempts  by  prohibiting the Company from purchasing any shares of
its  capital stock from any beneficial owner of more than 5% of the voting power
of  the  Company  (a  "5%  Owner") at a per share price in excess of the average
market  price  during  the 30 trading days prior to the purchase, unless (i) the
5%  Owner  has  beneficially owned the shares to be purchased for a period of at
least  three  years  prior  to  the  purchase;  (ii) a majority of the Company's
shareholders  (excluding  the  5%  Owner,  its affiliates or associates, and any
officer  or director of the Company) approves the purchase; or (iii) the Company
makes the offer available to all holders of shares of its capital stock.

     Article  2  of the Arizona Corporate Takeover Act is intended to discourage
the  direct  or  indirect  acquisition  by any person of beneficial ownership of
shares  of  the  Company  (other than an acquisition of shares from the Company)
that  would,  when  added  to  other shares of the Company beneficially owned by
such  person,  immediately after the acquisition entitle such person to exercise
or  direct  the exercise of (a) at least 20% but less than 33 1/3%, (b) at least
33  1/3% but less than or equal to 50%, or (c) more than 50% of the voting power
of  the  Company's  capital  stock  (a "Control Share Acquisition"). The Arizona
Corporate  Takeover Act (1) gives the shareholders of the Company other than any
person  that  makes  or  proposes  to  make  a  Control  Share  Acquisition (the
"Acquiring  Person")  or the Company's directors and officers the right to limit
the  voting power of the shares acquired by the Acquiring Person that exceed the
threshold  voting  ranges  described  above,  other  than  in  the  election  of
directors,  and  (2)  gives the Company the right to redeem such shares from the
Acquiring  Person  at  a  price  equal  to their fair market value under certain
circumstances.

     Article  3  of the Arizona Corporate Takeover Act is intended to discourage
the   Company   from   entering  into  certain  mergers,  consolidations,  share
exchanges,  sales  or other dispositions of the Company's assets, liquidation or
dissolution  of  the  Company,  reclassification of securities, stock dividends,
stock  splits,  or  other distribution of shares, and certain other transactions
(each  a  "Business  Combination")  with  any Interested Shareholder (as defined
below)  or  any of the Interested Shareholder's affiliates for a period of three
years  after  the date that the Interested Shareholder first acquired the shares
of  Common  Stock  that qualify such person as an Interested Shareholder, unless
either  the  Business Combination or the Interested Shareholder's acquisition of
shares  is  approved  by  a  committee  of  the  Company's  Board  of  Directors
(comprised  of  disinterested  directors  or other persons) prior to the date on
which  the  Interested  Shareholder  first acquired the shares that qualify such
person  as  an  Interested  Shareholder.  In  addition,  Article 3 prohibits the
Company   from   engaging   in  any  Business  Combination  with  an  Interested
Shareholder  or  any  of  the  Interested  Shareholder's  affiliates  after such
three-year  period  unless (i) the Business Combination or acquisition of shares
by  the  Interested Shareholder was approved by the Company's Board of Directors
prior to the date on which the Interested Shareholder
                                       27
<PAGE>
acquired  the  shares  that  qualified such person as an Interested Shareholder;
(ii)  the  Business  Combination  is  approved  by  the  Company's  shareholders
(excluding  the  Interested Person or any of its affiliates) at a meeting called
after  such  three-year period; or (iii) the Business Combination satisfies each
of   certain   statutory   requirements.   Article   3  defines  an  "Interested
Shareholder"  as  any  person (other than the Company and its subsidiaries) that
either  (a) beneficially owns 10% or more of the voting power of the outstanding
shares  of  the  Company, or (b) is an affiliate or associate of the Company and
who,  at  any  time  within the three-year period preceding the transaction, was
the  beneficial  owner  of  10%  or  more of the voting power of the outstanding
shares of the Company.

Certain Charter Provisions

     In  addition  to  the  provisions  of  the  Arizona  Corporate Takeover Act
described  above,  the Company's Restated Articles and Restated Bylaws contain a
number  of  provisions  relating  to  corporate  governance  and  the  rights of
shareholders.  These  provisions  include  (a)  the  authority  of  the Board of
Directors  to fill vacancies on the Board of Directors; (b) the authority of the
Board  of  Directors  to issue preferred stock in series with such voting rights
and  other powers as the Board of Directors may determine; (c) a provision that,
unless  otherwise prohibited by law, special meetings of the shareholders may be
called  only  by  the  President  of  the Company, the Board of Directors, or by
holders  of  not  fewer  than 10% of all shares entitled to vote at the meeting;
and  (d)  a  provision  for  cumulative  voting  in  the  election of directors,
pursuant to Arizona law.

Shares Eligible For Future Sale
   
     As  of  July  15,  1998,  the Company had 16,199,903 shares of Common Stock
outstanding,  of  which  approximately 13,791,900 shares are freely tradeable in
the  public  market  without restriction under the Securities Act unless held by
an  "affiliate"  of  the  Company, as that term is defined in Rule 144 under the
Securities  Act.  The  approximately  2,408,000 remaining shares of Common Stock
currently  outstanding  are  "restricted securities," as that term is defined in
Rule  144,  and  may  be  sold  only  in  compliance  with Rule 144, pursuant to
registration  under  the  Securities  Act or pursuant to an exemption therefrom.
The  Company  has  registered  an  aggregate  of  approximately  498,800 of such
"restricted  securities"  for  resale  pursuant  to  an  effective  registration
statement.  Affiliates  will  be subject to certain of the resale limitations of
Rule 144 as promulgated under the Securities Act.

     In  general,  under  Rule  144 as currently in effect, a person (or persons
whose  shares  are  aggregated),  including  a person who may be deemed to be an
"affiliate"  of the Company as that term is defined under the Securities Act, is
entitled   to   sell,   within  any  three-month  period,  a  number  of  shares
beneficially  owned  by  such  person  for at least one year in such amount that
does  not  exceed  the greater of (i) one percent of the then-outstanding shares
of  Common  Stock (approximately 161,999 shares as of July 15, 1998) or (ii) the
average  weekly  trading  volume  of  the  Common Stock during the four calendar
weeks  immediately  preceding the date on which notice of the sale is filed with
the  Commission.  Sales  under  Rule  144  also  are  subject  to  certain other
requirements  relating  to  the  manner of sale, notice, and the availability of
current  public  information  about  the  Company.  However, a person who is not
deemed  to  have  been  an  affiliate  at  any  time  within  the  three  months
immediately  prior to the date of sale and who has beneficially owned his or her
shares  for  at  least two years is entitled to sell those shares without regard
to  the  volume,  manner  of  sale  or  notice  requirements.  An  aggregate  of
approximately  1,901,000 shares currently held by certain officers and directors
of  the  Company  currently  are  available  for  sale  under Rule 144. Sales of
substantial  amounts  of  Common Stock by shareholders of the Company under Rule
144  or  otherwise,  or even the potential for such sales, may have a depressive
effect on the market price of the Common Stock.

     As  of  July  15,  1998,  options  to  purchase  a  total  of approximately
1,157,646  shares  of  Common  Stock  were outstanding under the Company's stock
option   plans.   The  Company  has  filed  registration  statements  under  the
Securities  Act  to  register  for offer and sale the 2,750,000 shares of Common
Stock  reserved  for  issuance pursuant to the exercise of stock options granted
under  the  1993  Plan  and intends to file a registration statement to register
for  offer  and sale the 500,000 shares of Common Stock issuable pursuant to the
1998  Plan.  Shares  issued upon the exercise of stock options granted under the
1993  Plan  and  1998  Plan  generally  will  be eligible for sale in the public
market.
    
                                       28
<PAGE>
Transfer Agent and Registrar

   
     The  transfer  agent  and  registrar  for  the  Company's  Common  Stock is
American Stock Transfer and Trust Company, New York, New York.
    

                   CERTAIN FEDERAL INCOME TAX CONSIDERATIONS

   
     The  following is a general summary of certain United States federal income
tax  considerations  relevent  to  Holders  of  the  Notes  and the Common Stock
issuable  upon  conversion  thereof  as  of  the date hereof. This discussion is
based  on  existing  provisions of the Internal Revenue Code of 1986, as amended
(the  "Code"),  Treasury  regulations promulgated thereunder, judicial decisions
now  in  effect,  and administrative rulings, all of which are subject to change
or  alternative  construction,  possibly  with  retroactive effect. This summary
does  not  discuss  other  federal taxes (such as federal estate and gift taxes)
that  may  be  important to Holders of the Notes or any state, local, or foreign
tax  considerations,  nor  does  it  purport  to  address all federal income tax
consequences  applicable  to  all  categories of investors, some of which may be
subject  to special rules in light of their specific circumstances, such as life
insurance   companies,   tax-exempt  organizations,  dealers  in  securities  or
currency,  banks  or  other  financial  institutions, investors whose functional
currency  is  not  the United States dollar, or investors that hold the Notes or
Common  Stock  as  part  of  a  hedge,  straddle,  or conversion transaction. In
addition,  this  summary  deals  only with Notes and Common Stock into which the
Notes  are  convertible  that are held as "capital assets" within the meaning of
Section  1221  of  the  Code  and  that  are purchased by investors upon initial
issuance  at the initial offering price. The Company will not seek a ruling from
the  Internal  Revenue  Service  (the  "IRS")  with  regard to the United States
federal  income  tax  treatment  relating  to  an investment in the Notes or the
Common  Stock  into which the Notes are convertible and, therefore, there can be
no assurance that the IRS will agree with the conclusions set forth below.
    

     For  purposes  of  this  summary, the term "U.S. Holder" means a beneficial
owner  of a Note or Common Stock that is (i) a citizen or resident of the United
States,  (ii) except to the extent otherwise provided in Treasury regulations, a
partnership,  a  corporation,  or  other entity created or organized in or under
the  laws  of  the  United States or any political subdivision thereof, (iii) an
estate  the  income of which is subject to United States federal income taxation
regardless  of its source, and (iv) a trust if (a) a United States court is able
to  exercise  primary supervision over the trust's administration and (b) one or
more  United States fiduciaries have the authority to control all of the trust's
substantial  decisions.  The  term  "Non-U.S.  Holder" shall mean the beneficial
owner of a Note or Common Stock other than a U.S. Holder.

   
PERSONS  CONSIDERING  THE  PURCHASE  OF  THE  NOTES  OR CONVERSION SHARES SHOULD
CONSULT  THEIR  OWN  TAX  ADVISORS  CONCERNING  THE APPLICATION OF UNITED STATES
FEDERAL  TAX  LAWS,  AS  WELL  AS THE LAWS OF ANY STATE, LOCAL OR FOREIGN TAXING
JURISDICTION,  TO THEIR PARTICIPATION IN THE OFFERING, OWNERSHIP AND DISPOSITION
OF  THE  NOTES  OR CONVERSION SHARES, INCLUDING CONVERSION OF THE NOTES, AND THE
EFFECT  THAT  THEIR  PARTICULAR  SITUATIONS MAY HAVE ON SUCH TAX CONSIDERATIONS.
THIS  SUMMARY  DOES NOT PURPORT TO ADDRESS ALL ASPECTS OF FEDERAL, STATE, LOCAL,
OR  FOREIGN  TAXATION THAT MAY BE RELEVANT TO AN INVESTOR'S DECISION TO PURCHASE
THE NOTES OR CONVERSION SHARES.
    

Taxation of U.S. Holders

     Adjustments   to   Conversion   Price. The   Indenture  provides  that  the
conversion  price will be adjusted upon the occurrence of certain circumstances.
Section  305  of the Code treats as a distribution taxable as a dividend (to the
extent  of  the  Company's  current or accumulated earnings and profits) certain
actual  or  constructive  distributions  of  stock  with  respect  to  stock and
convertible   securities.  Applicable  Treasury  regulations  treat  holders  of
convertible  debentures  as  having  received  such  a constructive distribution
where  the  conversion  price  is adjusted to reflect certain distributions with
respect  to  the  stock  into which such debentures are convertible. Thus, under
certain  circumstances,  an  adjustment in the conversion price of the Notes may
be  taxable to the U.S. Holders as a dividend distribution. In such a case, U.S.
Holders
                                       29
<PAGE>
may  recognize  income as a result of an event pursuant to which they receive no
cash  or property that could be used to pay the related income tax. Generally, a
Holder's  tax  basis  in  a  Note  will  be  increased by the amount of any such
constructive  dividend.  Holders  of  the Notes are advised to consult their tax
advisors  with  respect to potential taxable constructive dividend distributions
upon such conversion price modifications.

     Payments  of  Interest. The payment of stated interest on the Notes will be
taxable  to  a U.S. Holder as ordinary interest income at the time it accrues or
is  received  in  accordance  with  the  Holder's usual method of accounting for
federal income tax purposes.

     Conversion  of a Note into Common Stock. In general, a U.S. Holder will not
recognize  gain  or loss on conversion of a Note solely into Common Stock of the
Company  pursuant  to  the  terms  of  the  Notes,  except  with respect to cash
received  in  lieu of a fractional share. The holding period of the Common Stock
received  by  the  U.S.  Holder upon conversion of a Note generally will include
the  period  during  which  the  Note was held prior to the conversion. The U.S.
Holder's  aggregate  tax basis in the Common Stock received upon conversion of a
Note  generally  will  equal  the  U.S. Holder's aggregate tax basis in the Note
converted,  reduced  by  the  portion  allocable  to  cash received in lieu of a
fractional  share.  A  U.S. Holder generally will recognize capital gain or loss
in  connection with any cash received in lieu of a fractional share in an amount
equal  to  the  difference  between  the  amount  of  cash received and the U.S.
Holder's  tax  basis  in the fractional share. U.S. Holders should consult their
own  tax  advisors  regarding  the tax consequences of converting the Notes into
Common  Stock, in particular in the case of the conversion of a Note into Common
Stock  after  a Regular Record Date for the payment of interest but prior to the
next succeeding Interest Payment Date.

   
     Disposition  of  Notes  or  Common  Stock. A  U.S.  Holder of a Note or the
Common  Stock  into which it was converted generally will recognize capital gain
or  loss  upon  the sale, exchange, retirement, or other disposition of the Note
or  Common  Stock.  The  amount  of capital gain or loss to be recovered will be
measured  by  the  difference  between  (i)  the  amount realized (except to the
extent  the  amount  is  attributable  to  accrued  interest  income, which will
generally  be  taxable  as ordinary income) and (ii) the U.S. Holder's tax basis
in  the  Note  or the Common Stock. The gain or loss on such disposition will be
taken  into  account  in determining the amount of the U.S. Holder's net capital
gain,  which is taxed at a rate of 20% if the Note or Common Stock has been held
for more than the required holding period at the time of such disposition.
    

     Market  Discount. The  resale  of  Notes  may  be  affected  by the "market
discount"  provisions  of  the  Code. For this purpose, the market discount on a
Note  generally  will  be  equal  to  the  amount,  if  any, by which the stated
redemption  price  at  maturity  of  the  Note immediately after its acquisition
exceeds  the  holder's tax basis in the Note. Subject to a de minimis exception,
these  provisions  generally  require  a  holder  of a Note acquired at a market
discount  to  treat as ordinary income any gain recognized on the disposition of
such  Note  to  the  extent of the "accrued market discount" on such Note at the
time  of  disposition.  In general, market discount on a Note will be treated as
accruing  on  a  straight-line  basis  over  the  term  of such Note, or, at the
election  of  the  holder,  under  a  constant  yield method. A holder of a Note
acquired  at  a  market  discount  may  be  required to defer the deduction of a
portion  of  the interest on any indebtedness incurred or maintained to purchase
or  carry  the  Note  until  the  Note  is disposed of in a taxable transaction,
unless   the  holder  elects  to  include  accrued  market  discount  in  income
currently.
   
     Distributions with Respect to Common Stock. In general,  distributions made
by the  Company  with  respect to Common  Stock will  constitute  dividends  for
federal  income tax purposes and will be taxable to a holder as ordinary  income
to the extent of the Company's undistributed current or accumulated earnings and
profits (as determined for federal income tax purposes). Distributions in excess
of the  Company's  current or  accumulated  earnings and profits will be treated
first as a nontaxable  return of capital reducing the U.S. Holder's tax basis in
the Common Stock, thus increasing the amount of any gain (or reducing the amount
of any loss) which might be realized by such holder upon the sale, exchange,  or
redemption of such Common Stock.  Any such  distributions  in excess of the U.S.
Holder's  tax basis in the Common  Stock will be treated as capital  gain to the
U.S. Holder (provided the Common Stock is held as a capital asset),  and will be
either long-term or short-term  capital gain depending upon the Holder's federal
income tax holding period for the Common Stock.
    
                                       30
<PAGE>
     Subject  to  certain  limitations, to the extent that distributions made by
the  Company  are  treated  as  dividends, a U.S. Holder of Common Stock that is
taxed  as  a  domestic  corporation and that meets the applicable holding period
and  taxable  income  requirements  of  the  Code may be entitled to a deduction
under  Section  243 of the Code equal in amount to 70% of the dividends paid out
of  such earnings and profits (the "Dividends Received Deduction"). With respect
to  Common  Stock  considered to be "portfolio stock" as defined in Section 246A
of  the  Code,  the  Dividends  Received Deduction will be reduced to the extent
that  the Common Stock constitutes "debt financed portfolio stock." In addition,
under  certain  circumstances,  the  receipt  of  a dividend on the Common Stock
determined  to  be  an "extraordinary dividend" may cause the Holder's tax basis
in  the  Common  Stock  to be reduced by the untaxed portion of the dividend and
could result in gain recognition pursuant to Section 1059 of the Code.

Taxation of Non-U.S. Holders

     Payments  of  Interest. The  payment  of  stated  interest on a Note by the
Company  or  any  Paying  Agent  to  a  Non-U.S.  Holder  will  qualify  for the
"portfolio  interest  exemption"  and,  therefore, will not be subject to United
States  federal  income  tax  or  withholding  tax,  provided that such interest
income  is  not taxable as "effectively connected" with a United States trade or
business  of  the Non-U.S. Holder and provided that the Non-U.S. Holder (i) does
not  actually  or constructively own 10% or more of the combined voting power of
all  classes  of stock of the Company entitled to vote, (ii) is not a controlled
foreign  corporation  related  to the Company actually or constructively through
stock  ownership,  (iii) is not a bank receiving interest on a loan entered into
in  the ordinary course of business, and (iv) either (a) provides a Form W-8 (or
suitable  substitute  form)  signed under penalties of perjury that includes its
name  and address and certifies as to its non-United States status in compliance
with  applicable law and regulations, or (b) deposits the Note with a securities
clearing  organization,  bank,  or  financial  institution that holds customers'
securities  in  the ordinary course of its trade or business and which holds the
Note  and  provides  a  statement to the Company or its agent under penalties of
perjury  in  which  it certifies that such a Form W-8 (or a suitable substitute)
has  been received by it from the Non-U.S. Holder or qualifying intermediary and
furnishes  the  Company  or  its  agent  with  a  copy  thereof. For purposes of
determining  whether  a Non-U.S. Holder constructively owns more than 10% of the
Company's  combined  voting power, the Non-U.S. Holder will be treated as owning
the  number  of shares of Common Stock that it would acquire if it converted all
of its Notes.

     Recently   finalized   Treasury  regulations  (the  "Regulations")  provide
alternative  methods  for  satisfying the certification requirement described in
clause  (iv)  above.  These Regulations also generally will require, in the case
of  Notes held by a foreign partnership, that (a) the certification described in
clause  (iv)  above  be  provided  by  the  partners  rather than by the foreign
partnership,  and  (b)  the partnership provide certain information, including a
United  States taxpayer identification number. A look-through rule will apply in
the  case  of tiered partnerships. These Regulations generally will be effective
January  1, 1999. Non-U.S. Holders of the Notes are advised to consult their tax
advisors  with  respect  to  their  qualification  for  the  portfolio  interest
exemption and the steps necessary to comply with such exemption.

     Except  to  the extent otherwise provided under an applicable tax treaty, a
Non-U.S.  Holder  generally  will  be  taxed in the same manner as a U.S. Holder
with  respect  to  interest  on  a  Note  if such interest income is effectively
connected  with  a  United  States  trade  or  business  of the Non-U.S. Holder.
Effectively  connected  interest  received  by  a  corporate Non-U.S. Holder may
also,  under  certain circumstances, be subject to an additional "branch profits
tax"  at  a 30% rate (or, if applicable, a lower treaty rate). A Non-U.S. Holder
may  be required to satisfy certain certification requirements in order to claim
a  reduction  of  or  exemption  from  withholding  under  the  foregoing rules.
Non-U.S.  Holders  should  consult  applicable  income  tax  treaties, which may
provide different rules.

     Interest  income  of  a  Non-U.S.  Holder that is not effectively connected
with  a  United  States  trade  or  business  and  that does not qualify for the
portfolio  interest  exemption  described  above  generally will be subject to a
withholding tax at a 30% rate (or, if applicable, a lower treaty rate).

     Conversion  of  a  Note  into  Common  Stock. In  general, no United States
federal  income  tax or withholding tax will be imposed upon the conversion of a
Note  into  Common Stock by a Non-U.S. Holder 
                                       31
<PAGE>
except  with  respect  to the  receipt of cash in lieu of  fractional  shares by
Non-U.S. Holders upon conversion of a Note, where any one of the four exceptions
described below under "Certain Federal Income Tax  Considerations -- Taxation of
Non-U.S.  Holders --  Disposition  of Notes or Common Stock" is  applicable.  In
addition, under certain circumstances, the extent to which the fair market value
of the Common Stock received upon conversion is attributable to accrued interest
will be treated as ordinary  interest  income  taxable as described  above under
"Certain Federal Income Tax  Considerations  -- Taxation of Non-U.S.  Holders --
Payments of Interest."

     Disposition  of  Notes  or Common Stock. A Non-U.S. Holder of a Note or the
Common  Stock  into  which  it  was  converted  generally will not be subject to
United  States federal income tax or withholding tax on any gain realized on the
sale,  exchange,  retirement,  or  other disposition of the Note or Common Stock
(including  the  receipt of cash in lieu of fractional shares upon conversion of
the  Note  to Common Stock), unless (i) the gain is effectively connected with a
United  States  trade  or business of the Non-U.S. Holder, (ii) in the case of a
Non-U.S.  Holder  who  is  an  individual,  such holder is present in the United
States  for  a period or periods aggregating 183 days or more during the taxable
year  of  the disposition, and either such holder has a "tax home" in the United
States  or  the disposition is attributable to an office or other fixed place of
business  maintained  by  such  holder  in the United States, (iii) the Non-U.S.
Holder  is  subject  to tax pursuant to the provisions of the Code applicable to
certain  United  States expatriates, or (iv) the Company is a United States real
property  holding  corporation.  The  Company does not believe that it is, or is
likely to become, a United States real property holding corporation.

     Distributions  with  Respect  to  Common Stock. To the extent distributions
made  by the Company are treated as dividends (as described above under "Certain
Federal  Income  Tax Considerations -- Taxation of U.S. Holders -- Distributions
with  Respect  to  Common  Stock"),  a Non-U.S. Holder will be subject to United
States  federal  withholding  tax at a 30% rate (or lower rate provided under an
applicable  income  tax  treaty) on dividends paid (or deemed paid, as described
above  under  "Certain  Federal  Income  Tax  Considerations -- Taxation of U.S.
Holders  --  Adjustments  to  Conversion  Price")  on  Common  Stock, unless the
dividends  are  taxable  as effectively connected with the conduct of a trade or
business  in the United States and the Non-U.S. Holder delivers IRS Form 4224 to
the  payer.  Except  to  the  extent  otherwise provided under an applicable tax
treaty,  a  Non-U.S. Holder generally will be taxed in the same manner as a U.S.
Holder  on  dividends  paid (or deemed paid) that are effectively connected with
the  conduct of a trade or business in the United States by the Non-U.S. Holder.
If  such  Non-U.S.  Holder is a foreign corporation, it also may be subject to a
United  States  branch profits tax on such effectively connected income at a 30%
rate  or such lower rate as may be specified by an applicable income tax treaty.
 
     Under  current  Treasury  regulations,  dividends  paid  to an address in a
foreign  country  are  presumed to be paid to a resident of that country (unless
the  payer  has knowledge to the contrary) for purposes of the withholding rules
discussed  below  and, under the current interpretation of Treasury regulations,
for  purposes  of  determining the applicability of a tax treaty rate. Under the
Regulations  effective  January  1,  1999,  however, a Non-U.S. Holder of Common
Stock  who  wishes  to  claim  the benefit of an applicable treaty rate would be
required  to  satisfy  applicable certification requirements. In addition, under
these  Regulations,  in  the case of Common Stock held by a foreign partnership,
the  certification requirement generally would be applied to the partners of the
partnership   and   the   partnership  would  be  required  to  provide  certain
information,  including  a  United  States taxpayer identification number. These
Regulations also will provide look-through rules for tiered partnerships.

Backup Withholding and Information Reporting

     U.S.  Holders.  Under current  United States  federal  income tax law, U.S.
Holders of Notes or Common Stock will be subject to  information  reporting and,
under certain circumstances,  may be subject to "backup withholding" at the rate
of 31% in respect to payments of principal, interest, and dividends made to, and
the proceeds of disposition  of Notes or Common Stock by,  certain  noncorporate
U.S.  Holders.  Generally,  the backup  withholding rules will apply only if the
U.S. Holder (i) fails to furnish its taxpayer  identification  number ("TIN") to
the payor, (ii) furnishes such payor with an incorrect TIN, (iii) is notified by
the IRS that it has  failed to report  properly  interest,  dividends,  or other
"reportable   payments"  as  defined  by  the  Code,   or  (iv)  under   certain
circumstances, fails to provide such payor or the
                                       32
<PAGE>
U.S. Holder's securities broker with a certified statement, signed under penalty
of perjury, that the TIN provided is its correct number and that the U.S. Holder
is not subject to backup  withholding.  Backup  withholding  will not apply with
respect to  payments  made to  certain  U.S.  Holders  of the  Notes,  including
payments  to  certain  exempt   recipients  (such  as  corporations  and  exempt
organizations). The amount of backup withholding from a payment to a Holder will
be allowed as a credit against the Holder's federal income tax liability and may
entitle such Holder to a refund,  provided the required information is furnished
to the IRS.

     Non-U.S.  Holders. The  Company must report annually to the IRS and to each
Non-U.S.  Holder any interest or dividend that is subject to withholding or that
is  exempt  from U.S. withholding tax pursuant to a tax treaty or the exceptions
described above.

     Backup  withholding  at  a  rate of 31% and information reporting generally
may  apply  to  payments of principal and interest if the payee fails to certify
under  penalties  of  perjury  that  it is not a U.S. person, provided the payor
does  not  have  actual  knowledge  that  the  holder is a United States person.
Dividends  paid  to Non-U.S. Holders that are subject to the 30% withholding tax
described  above  or  that  are  subject  to  treaty reduction generally will be
exempt from United States backup withholding tax.

     Payment  of  the  proceeds  of  the  sale  or other disposition of Notes or
Common  Stock to or through a United States office of a United States or foreign
broker  will be subject to information reporting and possible backup withholding
at  a  rate of 31% unless the owner certifies its non-United States status under
penalties  of perjury or otherwise establishes an exemption, provided the broker
does  not  have  actual  knowledge  that the holder is a U.S. Person or that the
conditions  of  any  other exemption are not, in fact, satisfied. Payment of the
proceeds  on the sale of Notes or Common Stock to or through a foreign office of
a  foreign  broker  that  is  not  a "U.S. related person" generally will not be
subject  to information reporting or backup withholding tax. For this purpose, a
"U.S.  related  person"  is  (i)  a  "controlled foreign corporation" for United
States  federal  income  tax  purposes  or  (ii) a foreign person 50% or more of
whose  gross  income  from  all  sources  for a specified period is derived from
activities  that  are  effectively connected with the conduct of a United States
trade  or  business. In the case of the payment of proceeds from the disposition
of  Notes  to  or  through  a foreign office of a broker that is either a United
States  person  or  a  related  person, information reporting is required on the
payment  unless  the broker has documentary evidence in its files that the owner
is a Non-U.S. Holder and the broker has no actual knowledge to the contrary.

     Any  amounts  withheld under the backup withholding rules from a payment to
a  Non-U.S. Holder will be allowed as a refund or a credit against such Non-U.S.
Holder's   United   States  federal  income  tax,  provided  that  the  required
information is furnished to the IRS.

     The  backup  withholding  and  information  reporting  rules  would also be
changed  by  the  Regulations. These Regulations will provide that proceeds from
the  disposition  of  Common  Stock  after December 31, 1998 will be exempt from
backup  withholding  and  information  reporting  only  if  the  Non-U.S. Holder
complies  with  certain  certification  requirements or otherwise establishes an
exemption.

     Holders  of  Notes  should  consult  their  tax  advisors  regarding  their
qualification  for  exemption  from  backup  withholding  and  the procedure for
obtaining such an exemption.

   
THE  FOREGOING SUMMARY OF CERTAIN FEDERAL INCOME TAX CONSEQUENCES IS FOR GENERAL
INFORMATION  ONLY AND IS NOT TAX ADVICE. ACCORDINGLY, PROSPECTIVE HOLDERS SHOULD
CONSULT  THEIR  OWN  TAX  ADVISORS  WITH  RESPECT TO THE TAX CONSEQUENCES OF THE
ACQUISITION,  OWNERSHIP,  AND DISPOSITION OF THE NOTES AND THE COMMON STOCK INTO
WHICH  THE  NOTES  ARE  CONVERTIBLE,  INCLUDING  THE APPLICABILITY AND EFFECT OF
STATE, LOCAL, FOREIGN, AND OTHER TAX LAWS.
    
                                       33
<PAGE>
                             PLAN OF DISTRIBUTION

     Pursuant  to  the  Registration  Rights  Agreement, the Company has filed a
Registration  Statement,  of  which  this  Prospectus  forms  a  part,  with the
Commission  covering the resale of the Securities. The Company has agreed to use
all  reasonable  efforts  to keep the Registration Statement effective until two
years  from  the  date of this Prospectus (or such earlier date when the holders
of  the  Securities  are  able  to  sell all such Securities immediately without
restriction  pursuant  to  Rule  144(k)  under the Securities Act of 1933 or any
successor  rule  thereto or otherwise). Under certain circumstances set forth in
the  Registration Rights Agreement, the Company will be permitted to suspend the
use  of  this  Prospectus  in  connection  with  sales  of Securities by Selling
Securityholders   during  certain  periods  of  time.  The  specific  provisions
relating  to  the  registration  rights  described  above  are  contained in the
Registration  Rights  Agreement,  and  the foregoing summary is qualified in its
entirety by reference to the provisions of such agreement.

     Sales  of  the  Securities  may  be  effected  by or for the account of the
Selling  Securityholders  from  time  to time in transactions (which may include
block  transactions  in  the  case  of the Conversion Shares) on any exchange or
market  on  which  such  Securities  are  listed  or  quoted,  as applicable, in
negotiated  transactions,  through  a  combination  of  such methods of sale, or
otherwise,  at  fixed prices that may be changed, at market prices prevailing at
the  time  of  sale,  at  prices  related  to  prevailing  market  price,  or at
negotiated  prices.  The Selling Securityholders may effect such transactions by
selling  the  Notes  or  the  Conversion  Shares directly to purchasers, through
broker-dealers   acting  as  agents  for  the  Selling  Securityholders,  or  to
broker-dealers  who  may  purchase  Securities as principals and thereafter sell
the  Notes  or  Conversion  Shares  from time to time in transactions (which may
include  block  transactions  in  the  case  of  the  Conversion  Shares) on any
exchange  or  market on which Securities are listed or quoted, as applicable, in
negotiated  transactions,  through  a  combination  of  such  methods of sale or
otherwise.    In    effecting   sales,   broker-dealers   engaged   by   Selling
Securityholders  may  arrange  for  other  broker-dealers  to  participate. Such
broker-dealers,  if  any,  may  receive  compensation  in the form of discounts,
concessions   or   commissions  from  the  Selling  Securityholders  and/or  the
purchasers  of  the  Notes or Conversion Shares for whom such broker-dealers may
act  as  agents  or  to  whom  they  may  sell  as  principals,  or  both (which
compensation  as  to  a particular broker-dealer might be in excess of customary
commissions).

     In  addition,  any  Notes  or  Conversion Shares covered by this Prospectus
which  qualify  for  sale pursuant to Rule 144 or Rule 144A under the Securities
Act  may  be  sold  under  Rule  144  or  Rule 144A rather than pursuant to this
Prospectus.  There is no assurance that any Selling Securityholder will sell any
Notes  or Conversion Shares described herein, and any Selling Securityholder may
transfer,  devise  or  gift  the  Notes  or Conversion Shares by other means not
described herein.

     The  Selling Securityholders and any broker-dealers, agents or underwriters
that  participate  with the Selling Securityholders in the distribution Notes or
Conversion  Shares  may be deemed to be "underwriters" within the meaning of the
Securities  Act. Any commissions paid or any discounts or concessions allowed to
any  such  persons,  and  any  profits  received  on  the resale of the Notes or
Conversion  Shares  offered  hereby  and  purchased  by them may be deemed to be
underwriting commissions or discounts under the Securities Act.

     At  the  time  a  particular  offering  of  the Notes and/or the Conversion
Shares  is  made  and  to the extent required, the aggregate principal amount of
Notes  and  number  of Conversion Shares being offered, the name or names of the
Selling  Securityholders  and  the  terms of the offering, including the name or
names  of any underwriters, broker-dealers or agents, any discounts, concessions
or  commissions  and  other  terms  constituting  compensation  from the Selling
Securityholders,  and  any  discounts,  concessions  or  commissions  allowed or
reallowed  or  paid  to  broker-dealers,  will  be  set forth in an accompanying
Prospectus Supplement.

     Pursuant  to  the  Registration Rights Agreement, the Company has agreed to
bear  all  expenses  (other  than  selling  commissions)  in connection with the
registration   and   sale  of  the  Securities  being  offered  by  the  Selling
Securityholders.  Such  expenses are estimated to be approximately $110,000. The
Company  has  agreed  to  indemnify  the Selling Securityholders against certain
liabilities, including liabilities under the Securities Act.
                                       34
<PAGE>
     To   comply   with   the  securities  laws  of  certain  jurisdictions,  if
applicable,  the  Notes  and Conversion Shares offered hereby will be offered or
sold  in  such  jurisdictions  only  through  registered  or licensed brokers or
dealers.  In  addition,  in certain states the Securities may not be sold unless
they  have  been  registered or qualified for sale in the applicable state or an
exemption  from  the registration or qualifications requirement is available and
is complied with.

     Under  applicable  rules and regulations under the Exchange Act, any person
engaged  in  a distribution of the Notes or the Conversion Shares may be limited
in  its  ability to engage in market activities with respect to the Notes or the
Conversion  Shares. In addition and without limiting the foregoing, each Selling
Securityholder  will  be subject to applicable provision of the Exchange Act and
the  rules  and regulations thereunder, which provisions may limit the timing of
purchases  and  sales  of  any of the Notes and Conversion Shares by the Selling
Securityholders.  The  foregoing  may  affect the marketability of the Notes and
the Conversion Shares.

                                 LEGAL MATTERS

     The  validity  of the Securities offered hereby will be passed upon for the
Company   by   O'Connor,   Cavanagh,   Anderson,  Killingsworth  &  Beshears,  a
professional  association,  Phoenix,  Arizona.  Certain  members  of  such  firm
beneficially  owned  14,000  shares of the Company's Common Stock as of the date
of this Prospectus.

                                    EXPERTS

     The  consolidated  financial  statements of the Company as of September 30,
1996  and 1997 and for each of the three years in the period ended September 30,
1997  incorporated  by  reference in this Prospectus have been audited by Arthur
Andersen  LLP,  independent  public  accountants,  as indicated in their reports
with  respect thereto, and are incorporated by reference herein in reliance upon
the authority of said firm as experts in giving said reports.

                            ADDITIONAL INFORMATION

     The  Company has filed with the Commission a Registration Statement on Form
S-3  under  the  Securities  Act  with respect to the Securities offered hereby.
This  Prospectus  does  not  contain  all  of  the  information set forth in the
Registration  Statement,  certain parts of which have been omitted in accordance
with  the  rules and regulations of the Commission. Statements contained in this
Prospectus  as to the contents of any contract or other document referred to are
summaries  of the material provisions thereof, and in each instance reference is
made  to  the  copy  of  such  contract or other document filed as an exhibit or
incorporated   by   reference  to  the  Registration  Statement  of  which  this
Prospectus  forms a part, each such statement being qualified in all respects by
such  reference.  For  further  information  with respect to the Company and the
Securities  offered  hereby,  reference  is  made to the Registration Statement,
including  the  exhibits  that  are  a  part thereof, which may be obtained upon
request  to  the Commission and the payment of the prescribed fee. Copies of the
Registration  Statement  may be inspected, without charge, at the offices of the
Commission,  or  obtained  at prescribed rates from the Public Reference Section
of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549.
                                       35
<PAGE>
================================================================================

       No  dealer,  salesperson  or other person has been authorized to give any
information  or  to  make  any representations in connection with this offering,
other  than  those  made  in  this  Prospectus,  and,  if  given  or  made, such
information   or  representations  must  not  be  relied  upon  as  having  been
authorized  by  the  Company.  This  Prospectus  does not constitute an offer to
sell,  or  a  solicitation  of  an  offer  to buy, to anyone or by anyone in any
jurisdiction  where, or to any person to whom, it would be unlawful to make such
an  offer  or solicitation. Neither the delivery of this Prospectus nor any sale
made  hereunder  shall,  under  any  circumstances,  create any implication that
there  has been no change in the affairs of the Company since the date hereof or
that  information  contained  herein is correct as of any time subsequent to its
date.


                       ----------------------------------
                               TABLE OF CONTENTS
                       ----------------------------------

   
                                                                 Page
                                                                 ----
         Summary ..............................................    3
         Risk Factors .........................................    7
         Use of Proceeds ......................................   14
         Selling Securityholders ..............................   15
         Description of Notes .................................   17
         Description of Capital Stock .........................   26
         Certain Federal Income Tax Considerations ............   29
         Plan of Distribution .................................   34
         Legal Matters ........................................   35
         Experts ..............................................   35
         Additional Information ...............................   35
                                                          


                                  $100,000,000


                                     ACTION
                           Performance Companies, Inc.


                               4 3/4% Convertible
                               Subordinated Notes
                                    Due 2005
                                       and
                             Shares of Common Stock
                            Issuable Upon Conversion
                                     Thereof


                       ----------------------------------

                                   PROSPECTUS

                       ----------------------------------





                                             , 1998

================================================================================
<PAGE>
                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution.

     The  following  table  sets forth the expenses payable by the Registrant in
connection  with  the  offering  described in the Registration Statement. All of
the amounts shown are estimates except for the registration fees:


                                                    Amount to be Paid
                                                    -----------------
         Registration Fee .........................   $  29,500.00
         Nasdaq Listing Fee .......................      17,500.00
         Accountants' Fees and Expenses ...........      10,000.00
         Legal Fees and Expenses ..................      40,000.00
         Printing and Engraving Expenses ..........      10,000.00
         Miscellaneous Fees .......................       3,000.00
                                                      ------------
            Total .................................   $ 110,000.00
                                                      ============

Item 15. Indemnification of Directors and Officers.

     The  Registrant's  Amended  and  Restated  Articles  of  Incorporation (the
"Restated  Articles")  require  the Registrant to indemnify and advance expenses
to  any  person  who incurs liability or expense by reason of such person acting
as  a  director of the Corporation, to the fullest extent allowed by the Arizona
Business  Corporation Act (the "Business Corporation Act"). This indemnification
is   mandatory   with  respect  to  directors  in  all  circumstances  in  which
indemnification  is  permitted  by  the Business Corporation Act, subject to the
requirements  of  the Business Corporation Act. In addition, the Registrant may,
in  its  sole  discretion, indemnify and advance expenses, to the fullest extent
allowed  by  the Business Corporation Act, to any person who incurs liability or
expense  by reason of such person acting as an officer, employee or agent of the
Registrant,  except  where indemnification is mandatory pursuant to the Business
Corporation  Act,  in  which case the Registrant is required to indemnify to the
fullest  extent  required  by  the Business Corporation Act. The effect of these
provisions is described below.

Required Indemnification

     The  Restated  Articles  and  the  Business  Corporation  Act  require  the
Registrant  to indemnify all "Outside Directors," as defined below, and officers
of  the  Registrant who are not directors against "liability," as defined below.
The  Restated  Articles  and  the  Business  Corporation  Act  also  require the
Registrant  to  indemnify  against  reasonable "expenses," as defined below, any
director  who  is the prevailing party in the defense of any proceeding to which
the  director  is  a  party  because  such  person  is  or was a director of the
Registrant.  In  addition,  the Business Corporation Act requires the Registrant
to  pay  expenses  to Outside Directors in advance of a final disposition of the
proceeding   if   (1)  the  director  furnishes  to  the  Registrant  a  written
affirmation  (an  "Affirmation") of his or her good faith belief that (i) his or
her  conduct  was  in  good  faith,  (ii) he or she reasonably believed that the
conduct  was  in the best interests of the Registrant or at least not opposed to
the  Registrant's  best  interests,  and  (iii)  in  the  case  of  any criminal
proceeding,  he  or  she  had  no  reasonable  cause  to believe the conduct was
unlawful  (the  "Standard  of  Conduct"),  and  (2)  the  director  provides the
Registrant  with  a  written undertaking (an "Undertaking") to repay the advance
if  it  ultimately  is determined that the director did not meet the Standard of
Conduct.  However,  the  Business  Corporation Act prohibits the Registrant from
advancing  expenses  to an Outside Director if a court determines before payment
that  the  director  failed to meet the Standard of Conduct and a court does not
otherwise authorize indemnification.

     The  Restated  Articles  and  the Business Corporation Act also require the
Registrant  to  indemnify  a  director  who  is  not an Outside Director against
liability,  but  only if the Registrant is authorized in the specific case after
a  determination  has  been  made by either (a) a majority of the members of the
Board  of  Directors  who  are  not  at  the time parties to the proceeding, (b)
special  legal  counsel,  or  (c)  the shareholders of the Registrant (excluding
shares owned by or voted under the control of directors who
                                      II-1
<PAGE>
are  at  the  time  parties  to  the  proceeding)  that the director has met the
Standard  of  Conduct (a "Determination"). In addition, the Business Corporation
Act  prohibits the Registrant from indemnifying a director who is not an Outside
Director  in  connection  with a proceeding by or in the right of the Registrant
in  which  the  director  is adjudged liable to the Registrant, or in connection
with  a  proceeding  in which the director was adjudged liable on the basis that
the  director  improperly  received  a  personal  benefit.  As  permitted by the
Business  Corporation  Act, the Restated Articles also require the Registrant to
pay  for  or  reimburse  the  reasonable  expenses  of  a director who is not an
Outside  Director  in  advance  of  the final disposition of a proceeding if the
director  furnishes  the  Registrant  with an Affirmation, an Undertaking, and a
Determination  is  made  that  the  facts  then  known to the persons making the
Determination  would not preclude indemnification under the Business Corporation
Act.

Optional Indemnification

     Except  for  situations  where  the Registrant is required to indemnify its
officers  who  are not also directors against liability, as described above, the
Restated  Articles  and  the  Business Corporation Act permit the Registrant, in
its  sole discretion, to indemnify against liability and advance expenses to any
officer,  employee,  or  agent  who is not a director to the same extent as to a
director.  However,  the  Business Corporation Act prohibits the Registrant from
indemnifying  such persons against liability unless a Determination is made that
indemnification  is  permissible  because  the  person  has  met the Standard of
Conduct.  The  Business  Corporation  Act  permits  the Registrant to pay for or
reimburse  expenses  to  an officer, employee, or agent who is not a director in
advance  of  a  final  disposition  of  the  proceeding,  but only if the person
furnishes   to   the  Registrant  an  Affirmation  and  an  Undertaking,  and  a
Determination  is  made  that  the  facts  then  known to the persons making the
Determination would not otherwise preclude indemnification.

Court Ordered Indemnification

     The  Restated  Articles  and the Business Corporation Act permit a director
or  officer  of the Registrant to apply to a court for indemnification, in which
case  the  court  may,  subject  to  certain conditions, order the Registrant to
indemnify such person for part or all of the person's liability and expenses.

Definitions

     The  Business Corporation Act defines "Outside Director" to mean a director
who,  when serving as a director, was not an officer, employee or holder of more
than  5%  of  the  outstanding  shares  of any class of stock of the Registrant.
"Liability"  under  the  Business  Corporation Act means the obligation to pay a
judgment,  settlement,  penalty  or  fine, including an excise tax assessed with
respect  to  an  employee  benefit  plan,  or  reasonable expenses incurred with
respect  to a proceeding and includes obligations and expenses that have not yet
been  paid  by the indemnified person but that have been or may be incurred. The
Business  Corporation  Act  defines  "expenses"  as  attorney fees and all other
costs and expenses reasonably related to a proceeding.
                                      II-2
<PAGE>
Item 16. Exhibits

<TABLE>
<CAPTION>
Exhibit
Number                                Exhibit
- ------                                -------
<S>        <C>
 1.0       Form of Underwriting Agreement(1)
 3.1       First Amended and Restated Articles of Incorporation of Registrant(2)
 3.2       Amended and Restated Bylaws of Registrant(2)
 4.1       Form of Certificate of Common Stock(3)
 4.2       Indenture dated as of March 24, 1998, between Action Performance Companies, Inc., and
             First Union National Bank, as Trustee, including forms of Notes(4)
   
 5.1       Opinion of O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, P.A.*
    
10.4.2     1993 Stock Option Plan, as amended and restated through January 16, 1997(5)
10.8       Form of Indemnification Agreement entered into with the Directors of the Registrant(3)
10.21      Lease between the Company and F.W. Investments dated January 1, 1994(6)
10.27      Manufacturing Agreement between the Company and Early Light International (Holdings)
             Ltd. dated December 5, 1994(7)
10.33      Asset Purchase Agreement dated as of November 7, 1996, among Action Performance
             Companies, Inc., SII Acquisition, Inc., Sports Image, Inc., and R. Dale Earnhardt and
             Teresa H. Earnhardt(8)
10.34      Promissory Note dated November 7, 1996, in the principal amount of $24,000,000 issued by
             SII Acquisition, Inc., as Maker, to Sports Image, Inc., as Payee, together with Guarantee
             of Action Performance Companies, Inc.(8)
10.35      Security Agreement dated November 7, 1996, between Sports Image, Inc. and SII
             Acquisition, Inc.(8)
10.36      Registration Agreement dated as of November 7, 1996, among Action Performance
             Companies, Inc., Sports Image, Inc., and R. Dale Earnhardt and Teresa H. Earnhardt(8)
10.37      License Agreement dated as of November 7, 1996, among SII Acquisition, Inc., Dale
             Earnhardt, and Action Performance Companies, Inc.(8)
10.38      Employment Agreement dated as of November 7, 1996, between Action Performance
             Companies, Inc. and Joe Mattes(8)
10.39      Asset Purchase Agreement dated as of January 1, 1997, among Action Performance
             Companies, Inc., MTL Acquisition, Inc., Motorsport Traditions Limited Partnership,
             Midland Leasing, Inc., and Motorsports By Mail, Inc.(9)
10.40      Exchange Agreement dated as of January 1, 1997, among Action Performance Companies,
             Inc., Kenneth R. Barbee, and Jeffery M. Gordon(9)
10.41      Promissory Note dated January 1, 1997, in the principal amount of $1,600,000 issued by
             MTL Acquisition, Inc., as Maker, to Motorsport Traditions Limited Partnership, as
             Payee, together with Guarantee of Action Performance Companies, Inc.(9)
10.42      Note Purchase Agreement dated as of January 2, 1997, among Action Performance
             Companies, Inc., Jefferson-Pilot Life Insurance Company, Alexander Hamilton Life
             Insurance Company of America, and First Alexander Hamilton Life Insurance Company,
             together with form of Note, form of Subsidiary Guaranty, and form of Subsidiary
             Joinder(9)
10.42A     First Amendment dated as of March 18, 1998 to Note Purchase Agreement dated as of
             January 2, 1997, among Action Performance Companies, Inc., Jefferson-Pilot Life
             Insurance Company, Alexander Hamilton Life Insurance Company of America, and First
             Alexander Hamilton Life Insurance Company(4)
10.43      Credit Agreement dated as of January 2, 1997, among Action Performance Companies,
             Inc., Sports Image, Inc., MTL Acquisition, Inc., and First Union National Bank of North
             Carolina(9)
10.43A     Amendment and Consent to Credit Agreement dated March 18, 1998, by and among
             Action Performance Companies, Inc., various subsidiary guarantees, and First Union
             National Bank of North Carolina(4)
</TABLE>
                                      II-3
<PAGE>
<TABLE>
<CAPTION>
Exhibit
Number                                   Exhibit
- ------                                   -------
<S>          <C>
10.44        Registration Agreement dated as of January 1, 1997, among Action Performance
               Companies, Inc., Motorsport Traditions Limited Partnership, Midland Leasing, Inc., and
               Motorsports By Mail, Inc.(9)
10.45        Registration Agreement dated as of January 1, 1997, among Action Performance
               Companies, Inc., Kenneth R. Barbee, and Jeffery M. Gordon(9)
10.46        Employment Agreement dated as of January 1, 1997, between Action Performance
               Companies, Inc. and Kenneth R. Barbee(9)
10.47        Consulting Agreement dated as of January 1, 1997, between Action Performance
               Companies, Inc. and John Bickford(9)
10.48        Common Stock Purchase Agreement dated January 16, 1997, between Hasbro, Inc. and
               Action Performance Companies, Inc.(10)
10.49        Standard Form Industrial Lease dated April 8, 1997, between Hewson/Breckner-Baseline,
               L.L.C. and Action Performance Companies, Inc.(11)
10.50        Lease Agreement dated July 9, 1997, by and between Performance Park Partners, LLC and
               Sports Image, Inc.(11)
10.51        Asset Purchase Agreement dated as of December 19, 1997, between Action Performance
               Companies, Inc. and Revell-Monogram, Inc.(12)

   
10.52        1998 Non-qualified Stock Option Plan(4)
10.53        Purchase Agreement dated March 18, 1998 among Action Performance Companies, Inc.,
               NationsBanc Montgomery Securities LLC, CIBC Oppenheimer Corp., EVEREN
               Securities, Inc., and Piper Jaffray Inc.(4)
10.54        Registration Rights Agreement dated March 24, 1998, by and among Action Performance
               Companies, Inc., NationsBanc Montgomery Securities LLC, CIBC Oppenheimer Corp.,
               EVEREN Securities, Inc., and Piper Jaffray Inc.(4)
12.1         Computation of Ratio of Earnings to Fixed Charges*
23.1         Consent of Arthur Andersen LLP
23.2         Consent of O'Connor, Cavanagh, Anderson, Killingsworth, & Beshears, P.A. (included in
               Exhibit 5.1)*
24.1         Power of Attorney (included on signature page)*
25.1         Statement of Eligibility of Trustee under the Trust Indenture Act of 1939 on Form T-1*
</TABLE>

- ------------
 *   Previously filed.
    

 (1) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form S-3 and Amendment No. 1 thereto (Registration No. 333-27485).

 (2) Incorporated  by  reference to the Registrant's Form 10-QSB for the quarter
     ended  March 31, 1996, as filed with the Securities and Exchange Commission
     on May 2, 1996.

 (3) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form SB-2 and amendments thereto (Registration No. 33-57414-LA).

   
 (4) Incorporated  by  reference  to  the Registrant's Form 10-Q for the quarter
     ended  March 31, 1998, as filed with the Securities and Exchange Commission
     on May 15, 1998.
    

 (5) Incorporated  by  reference  to  the Registrant's Form 10-Q for the quarter
     ended  March 31, 1997, as filed with the Securities and Exchange Commission
     on May 15, 1997.

 (6) Incorporated  by  reference to the Registrant's Form 10-QSB for the quarter
     ended  March 31, 1994, as filed with the Securities and Exchange Commission
     on May 16, 1994.

 (7) Incorporated  by  refernce  to  the  Registrant's  Form 10-KSB for the year
     ended  September  30,  1994,  as  filed  with  the  Securities and Exchange
     Commission on December 22, 1998.

 (8) Incorporated  by  reference  to  the  Registrant's  Form 8-K filed with the
     Securities  and  Exchange  Commission  on  November 22, 1996, as amended by
     Form 8-K/A filed on January 13, 1997.
                                      II-4
<PAGE>
 (9) Incorporated  by  reference  to  the  Registrant's  Form 8-K filed with the
     Securities  and Exchange Commission on January 23, 1997, as amended by Form
     8-K/A filed on February 24, 1997.

(10) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form S-3 (Registration No. 333-22943).

(11) Incorporated  by reference to the Registrant's Form 10-K for the year ended
     September  30,  1997,  as filed with the Securities and Exchange Commission
     on December 22, 1997.

(12) Incorporated  by  reference  to  the Registrant's Registration Statement on
     Form S-3 (Registration No. 333-45991).

Item 17. Undertakings

     The undersigned Registrant hereby undertakes:

          (1) To file,  during  any  period  in which  offers or sales are being
     made, a post-effective amendment to this Registration Statement:

               (i) To include any prospectus required by Section 10(a)(3) of the
          Securities Act of 1933;

               (ii) To reflect  in the  prospectus  any facts or events  arising
          after the effective  date of the  Registration  Statement (or the most
          recent post-effective amendment thereof) which, individually or in the
          aggregate, represent a fundamental change in the information set forth
          in the  Registration  Statement.  Notwithstanding  the foregoing,  any
          increase  or decrease  in volume of  securities  offered (if the total
          dollar  value of  securities  offered  would not exceed that which was
          registered)  and  any  deviation  from  the  low  or  high  and of the
          estimated  maximum  offering  range  may be  reflected  in the form of
          prospectus  filed with the  Commission  pursuant to Rule 424(b) if, in
          the aggregate,  the changes in volume and price represent no more than
          20 percent change in the maximum aggregate offering price set forth in
          the   "Calculation  of  Registration   Fee"  table  in  the  effective
          registration statement.

               (iii) To include any  material  information  with  respect to the
          plan of  distribution  not  previously  disclosed in the  Registration
          Statement  or  any  material   change  to  such   information  in  the
          Registration  Statement,  provided,  however,  that clauses (1)(i) and
          (1)(ii) do not apply if the  information  required to be included in a
          post-effective  amendment by those paragraphs is contained in periodic
          reports  filed by the  Registrant  pursuant  to  Section 13 or Section
          15(d) of the Securities  Exchange Act of 1934 that are incorporated by
          reference into the Registration Statement.

          (2) That,  for the  purpose of  determining  any  liability  under the
     Securities Act of 1933, each such post-effective  amendment shall be deemed
     to be a new  Registration  Statement  relating  to the  securities  offered
     therein,  and the offering of such  securities at that time shall be deemed
     to be the initial bona fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
     any  of  the  securities  being  registered  which  remain  unsold  at  the
     termination of the offering.

     The   undersigned  registrant  hereby  undertakes  that,  for  purposes  of
determining  any  liability under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant  to Section 13(a) or Section 15(d) of the
Securities  Exchange  Act  of  1934  (and,  where  applicable, each filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act  of  1934)  that  is  incorporated by reference in the
Registration  Statement  shall  be  deemed  to  be  a new Registration Statement
relating  to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     The undersigned Registrant hereby undertakes that:

          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information  omitted from the form of prospectus filed as part
     of this Registration Statement in reliance upon Rule
                                      II-5
<PAGE>
     430A and contained in a form of prospectus filed by the Registrant pursuant
     to Rule 424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed
     to be part of this  Registration  Statement  as of the time it was declared
     effective.

          (2) For the purpose of determining  any liability under the Securities
     Act of  1933,  each  post-effective  amendment  that  contains  a  form  of
     prospectus shall be deemed to be a new Registration  Statement  relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.

     Insofar  as  indemnification  for  liabilities arising under the Securities
Act  of  1933 may be permitted to directors, officers and controlling persons of
the  Registrant  pursuant  to  the  provisions described under Item 15 above, or
otherwise,  the  Registrant  has  been  advised  that  in  the  opinion  of  the
Securities  and  Exchange  Commission  such  indemnification  is  against public
policy  as  expressed  in the Act and is, therefore, unenforceable. In the event
that  a  claim  for  indemnification  against  such  liabilities (other than the
payment  by  the  Registrant of expenses incurred or paid by a director, officer
or  controlling  person  of  the  Registrant  in  the  successful defense of any
action,   suit   or  proceeding)  is  asserted  by  such  director,  officer  or
controlling  person  in  connection  with  the  securities being registered, the
Registrant  will,  unless  in  the  opinion  of  its counsel the matter has been
settled  by controlling precedent, submit to a court of appropriate jurisdiction
the  question  whether  such  indemnification  by it is against public policy as
expressed  in  the  Act  and  will be governed by the final adjudication of such
issue.
                                      II-6
<PAGE>
                                  SIGNATURES

   
     Pursuant  to the requirements of the Securities Act of 1933, the Registrant
certifies  that  it  has  reasonable grounds to believe that it meets all of the
requirements  for  filing  on  Form  S-3  and  has duly caused this Registration
Statement  to  be  signed  on  its  behalf  by  the  undersigned, thereunto duly
authorized, in the City of Phoenix, Arizona, on the 20th day of July, 1998.

                                       ACTION PERFORMANCE COMPANIES, INC.

                                           
                                       By:   /s/ Fred W. Wagenhals*
                                          --------------------------------------
                                          Fred W. Wagenhals
                                          Chairman  of the Board, President, and
                                          Chief Executive Officer
    

       
     Pursuant   to  the  requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:

   
<TABLE>
<CAPTION>
           Signature                               Position                         Date
           ---------                               --------                         ----
<S>                               <C>                                          <C>
   /s/ Fred W. Wagenhals*         Chairman of the Board, President, and        July 20, 1998
- ----------------------------      Chief Executive Officer (Principal
     Fred W. Wagenhals            Executive Officer)
                                  
   /s/ Tod J. Wagenhals*          Executive Vice President, Secretary, and     July 20, 1998
- ----------------------------      Director
     Tod J. Wagenhals

  /s/ Christopher S. Besing       Vice President, Chief Financial Officer,     July 20, 1998
- ----------------------------      Treasurer, and Director (Principal
    Christopher S. Besing         Financial Officer)

    /s/ David A. Husband          Vice President -- Finance and                July 20, 1998
- ----------------------------      Accounting and Chief Accounting
      David A. Husband            Officer (Principal Accounting
                                  Officer)                      
                                  
   /s/ Melodee L. Volosin*        Vice President -- Wholesale Division         July 20, 1998
- ----------------------------      and Director
     Melodee L. Volosin

  /s/ John S. Bickford, Sr.*      Vice President -- Strategic Alliances        July 20, 1998
- ----------------------------      and Director
    John S. Bickford, Sr.

    /s/ Jack M. Lloyd*            Director                                     July 20, 1998
- ----------------------------
      Jack M. Lloyd

   /s/ Robert H. Manschot*        Director                                     July 20, 1998
- ----------------------------
     Robert H. Manschot

   /s/ Edward J. Bauman*          Director                                     July 20, 1998
- ----------------------------
     Edward J. Bauman

                                  Director                                            , 1998
- ----------------------------
    Donald G. Hawk, Jr.
</TABLE>
    

     
 *By:  /s/ Christopher S. Besing
     ----------------------------------
     Christopher S. Besing
     Attorney-in-Fact
                                      II-7

       


                                                                    EXHIBIT 23.1


                              ARTHUR ANDERSEN LLP

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public  accountants,  we hereby consent to the use of our reports
and to all references to our firm included in or made part of this  Registration
Statement.


                                            /s/ Arthur Andersen LLP




Phoenix, Arizona,
  July 16, 1998


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission