ACTION PERFORMANCE COMPANIES INC
424B3, 1999-08-13
MISC DURABLE GOODS
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<PAGE>   1

                                                FILED PURSUANT TO RULE 424(b)(3)
                                                      REGISTRATION NO. 333-53413

                              PROSPECTUS SUPPLEMENT


                     SUPPLEMENT NO. 5 DATED AUGUST 13, 1999
                        TO PROSPECTUS DATED JULY 21, 1998
                                   RELATING TO

                       ACTION PERFORMANCE COMPANIES, INC.
                                  $100,000,000
                 4-3/4% CONVERTIBLE SUBORDINATED NOTES DUE 2005
                           AND SHARES OF COMMON STOCK
                        ISSUABLE UPON CONVERSION THEREOF

         All capitalized terms used but not defined in this Prospectus
Supplement ("Supplement No. 5") shall have the meanings set forth in the
Prospectus dated July 21, 1998 (the "Prospectus") forming a part of the
Registration Statement on Form S-3 (Registration No. 333-53413). Any cross
references in this Supplement No. 5 refer to portions of the Prospectus.

         The purpose of this Supplement No. 5 is to provide additional
information regarding the Selling Securityholders. In addition to the
information with respect to the Selling Securityholders as set forth in the
Prospectus and the prospectus supplements dated October 23, 1998, November 16,
1998, February 10, 1999, and June 18, 1999 (together, the "Supplements"), the
following table sets forth (i) the amount of additional Notes beneficially owned
by two Selling Securityholders as of August 10, 1999 (assuming no Notes have
been sold as of such date) that may be offered for the account of such Selling
Securityholders under the Prospectus, and (ii) the number of Conversion Shares
beneficially owned by such Selling Securityholders as of August 10, 1999, that
may be offered for the account of such Selling Securityholders under the
Prospectus. Such information was obtained from the Selling Securityholders but
has not been independently verified by the Company. Except as set forth below,
the Selling Securityholders listed below did not have any material relationship
with the Company, other than as a result of ownership of the Notes, within the
three-year period ending on the date of this Supplement No. 5.

<TABLE>
<CAPTION>
                                           PRINCIPAL       PERCENTAGE OF          NUMBER OF
                                           AMOUNT OF           TOTAL             CONVERSION         PERCENTAGE OF
            NAME OF                       NOTES THAT           NOTES             SHARES THAT        COMMON STOCK
    SELLING SECURITYHOLDER                MAY BE SOLD       OUTSTANDING        MAY BE SOLD(1)      OUTSTANDING(2)
    ----------------------                -----------       -----------        --------------      --------------
<S>                                       <C>               <C>                <C>                 <C>
Wenonah Development Company(3)            $1,000,000           1.0%                20,746                 *
Banc of America Securities LLC(4)           $180,000             *                  3,734                 *
</TABLE>

- ----------

*    Less than 1%

(1)  Assumes conversion of the full amount of Notes held by such Selling
     Securityholder into Common Stock at the initial conversion price of $48.20
     per share. Except as otherwise indicated, also assumes that the Selling
     Securityholders or any future transferees, pledgees, donees or successors
     of or from such Selling Securityholders do not beneficially own any Common
     Stock other than the Common Stock issuable upon conversion of the Notes.
     The conversion price and the number of shares of Common Stock issuable upon
     conversion of the Notes are subject to adjustment under certain
     circumstances. Accordingly, the number of shares of Common Stock issuable
     upon conversion of the Notes may increase or decrease from time to time.
     Under the terms of the Indenture, the Company will pay cash in lieu of
     issuing fractional shares upon conversion of the Notes. See "Description of
     Notes -- Conversion Rights."
<PAGE>   2

(2)  Calculated based upon 16,925,085 shares of Common Stock outstanding as of
     August 10, 1999. In calculating the percentage of ownership, all shares of
     Common Stock that the identified person had the right to acquire upon
     conversion of such person's Notes are deemed to be outstanding for the
     purpose of computing the percentage of the shares of Common Stock owned by
     such person, but are not deemed to be outstanding for the purpose of
     computing the percentage of the shares of Common Stock owned by any other
     person.

(3)  Represents Notes purchased by the Selling Securityholder subsequent to the
     date of the Prospectus. The Selling Securityholder holds an additional
     $500,000 in principal amount of Notes that it purchased from other Selling
     Securityholders pursuant to the Prospectus. The Selling Securityholder may
     transfer such additional Notes without further registration under the
     Securities Act.

(4)  Represents Notes purchased by Banc of America Securities LLC (formerly
     NationsBanc Montgomery Securities LLC) subsequent to the date of the
     Prospectus and the Supplements. NationsBanc Montgomery Securities LLC and
     its wholly owned subsidiary NMS Services, Inc. previously sold Notes in the
     aggregate principal amount of $14,815,000 pursuant to the Prospectus and
     the Supplements. As of August 10, 1999, Banc of America Securities LLC
     owned Notes in the aggregate principal amount of $200,000, all of which may
     be sold under the Prospectus, the Supplements, and this Supplement No. 5.
     NationsBanc Montgomery Securities LLC acted as the lead underwriter in the
     Company's secondary public offering of Common Stock in June 1997 and as an
     Initial Purchaser in the March 1998 private placement of the Notes.

         The Selling Securityholders may, pursuant to the Prospectus, the
Supplements, and this Supplement No. 5, offer all or some portion of the Notes
and Conversion Shares they presently hold or, with respect to the Conversion
Shares, have the right to acquire upon conversion of such Notes. Although each
of the Selling Securityholders is assumed to be selling all of the Notes or
Conversion Shares beneficially owned by such person, no estimate can be given as
to the amount of the Notes and Common Stock that will be held by the Selling
Securityholders upon termination of any such sales. In addition, since the date
on which they provided the information regarding their Notes and Conversion
Shares, the Selling Securityholders identified in the Prospectus, the
Supplements, or this Supplement No. 5 may have sold, transferred or otherwise
disposed of all or a portion of their Notes and Conversion Shares in
transactions exempt from the registration requirements of the Securities Act.
See "Plan of Distribution."

         Only those Selling Securityholders identified above and in the
Prospectus and the Supplements who beneficially own the Notes and Conversion
Shares set forth opposite each such Selling Securityholder's name may sell such
Notes and Conversion Shares pursuant to the Prospectus, the Supplements, and
this Supplement No. 5. The Company may from time to time, in accordance with the
Registration Rights Agreement, include additional Selling Securityholders in
additional supplements to the Prospectus.


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