ACX TECHNOLOGIES INC
DEF 14A, 1997-03-31
PAPERBOARD CONTAINERS & BOXES
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                               14
PROXY                                                                    PROXY

            For the Annual Meeting Of Shareholders of
                     ACX TECHNOLOGIES, INC.
                  16000 Table Mountain Parkway
                     Golden, Colorado  80403
       Proxy Solicited on Behalf of the Board of Directors
                                
   The  undersigned hereby appoints Jeffrey H.  Coors  or  Joseph
Coors,  Jr.,  or  either  of  them, as  proxies,  with  power  of
substitution, to vote all the shares of the undersigned  held  of
record  by the undersigned as of March 26, 1997, with all of  the
powers  which the undersigned would possess if personally present
at  the Annual Meeting Of Shareholders of ACX Technologies,  Inc.
(the "Company"), to be held at 10:30 A.M. (local time) on May 13,
1997  at  the  Arvada  Center For The Arts And  Humanities,  6901
Wadsworth   Boulevard,  Arvada,  Colorado,  or  any  adjournments
thereof.

The  Board  of  Directors recommends a vote FOR the nominees  for
director listed below:
  (1)     ELECTION OF DIRECTORS
       FOR  all  Nominees  listed  below [ ]      WITHHOLD AUTHORITY [ ]
      (except as marked to the contrary below)    To Vote for all Nominees 
                                                   below

                         John D. Beckett
                         John K. Coors
                         William K. Coors

  To withhold authority to vote for any nominee, line through the
name of the nominee above.

The  Board  of  Directors  recommends a vote  FOR  the  following
proposal:
  (2)     Proposal  to approve the ACX Technologies, Inc.  Equity
     Incentive Plan, as amended.
  
              [ ]  FOR         [ ]  AGAINST       [ ]    ABSTAIN

   Unless contrary instructions are given, the shares represented
by this proxy will be voted FOR the election of all named nominee
directors and in favor of Item 2.

  EVEN IF YOU PLAN TO ATTEND THE MEETING, PLEASE VOTE, DATE, SIGN
AND RETURN THIS PROXY IN THE ACCOMPANYING ENVELOPE.

                             Date:___________________________________
                                                                 
                                                                 
                             Signature:_______________________________
                                                                 
                                                                 
                             Signature:________________________________
                                                                 
                            (Please  sign exactly  as shown on your
                            stock certificate  and  on  the envelope
                            in  which  this proxy  was mailed.   When
                            signing as partner, corporate officer, attorney,
                            executor, administrator, trustee, guardian, etc.,
                            give full title  as  such and  sign your  own  
                            name as  well.  If stock is held jointly,
                            each  joint owner  should sign.)

                                                                 

ACX TECHNOLOGIES, INC., 16000 Table Mountain Parkway, Golden, Colorado  80403
(303) 271-7000
                                
                                
Notice of Annual Meeting of Shareholders
To Be Held May 13, 1997
                                
The  Annual  Meeting  of Shareholders of ACX  Technologies,  Inc.
("ACX" or the "Company"), a Colorado corporation, will be held on
May  13, 1997 at 10:30 A.M. (local time) at the Arvada Center For
The  Arts  And  Humanities,  6901  Wadsworth  Boulevard,  Arvada,
Colorado, for the following purposes:

     1.   To elect three directors for a three-year term;

     2.   To   approve  the  ACX  Technologies,  Inc.  Equity
          Incentive Plan, as amended;

and  to transact any other business that may properly come before
the meeting.
  
Shareholders of the Company of record at the close of business on
March  26,  1997  are  entitled to vote at the  meeting  and  any
adjournment of the meeting.

Whether you expect to attend the meeting in person, please  mark,
sign,  date,  and  return the accompanying proxy  in  the  return
envelope  provided.  No postage is necessary  if  mailed  in  the
United States.  Any person giving a proxy has the power to revoke
it  at  any time, and shareholders who are present at the meeting
may withdraw their proxies and vote in person.

ALL  SHAREHOLDERS ARE EXTENDED A CORDIAL INVITATION TO ATTEND THE
SHAREHOLDERS' MEETING.




By Order of the Board of Directors,



Jill B. W. Sisson, Secretary
March 31, 1997



PROXY STATEMENT
_____________________________________________________________________________

     This Proxy Statement is provided in connection with the
solicitation of proxies by the Board of Directors of ACX
Technologies, Inc. (the "Company") to be voted at the Annual
Meeting of Shareholders on May 13, 1997 or at any adjournment or
postponement of the Meeting.  The Proxy Statement and Proxy card
will be first mailed or given to shareholders of the Company on
or about March 31, 1997.

     The shares will be voted according to the shareholders'
directions when executed properly.  Unless otherwise directed,
the shares represented by proxies will be voted "For" all
nominees and the proposal on the enclosed Notice of Annual
Meeting.

     A shareholder giving a proxy may revoke it at any time
before it is exercised by delivering written notice of revocation
to the Company, by substituting a new proxy executed at a later
date, or by requesting, in person at the Annual Meeting, that the
proxy be returned.

     Shareholders of record at the close of business on March 26,
1997 will be entitled to vote at the meeting.  As of March 26,
1997, there were 27,973,820 shares of the Company's $.01 par
value common stock outstanding (the "Common Stock"), each share
being entitled to one vote.  A majority of the outstanding shares
entitled to vote must be represented in person or by proxy at the
Meeting in order to constitute a quorum for the transaction of
business.  The affirmative vote of a majority of the shares
represented at the meeting and entitled to vote is required for
the approval of the proposal contained in this Proxy Statement.
The election of directors requires a plurality of the votes cast
at the meeting.  Also, Cumulative voting is not allowed in the
election of directors or for any other purposes.

     Votes that are withheld for a nominee in the election of
directors will be excluded entirely from the vote and will have
no effect.  Abstentions on the proposal will have the effect of a
negative vote because the proposal requires the affirmative vote
of a majority of shares present in person or by proxy and
entitled to vote.  Shares registered in the names of brokers or
other "street name" nominees for which proxies are voted on some,
but not all matters, will be considered to be voted only as to
those matters actually voted, and will not be considered for any
purpose as to the matters with respect to which a beneficial
holder has not provided voting instructions (commonly referred to
as "broker non-votes").  Under Colorado law, a broker non-vote
will have no effect on the outcome of the proposal to be voted on
at the meeting.  The rules of the New York Stock Exchange require
that the votes cast for and against the proposal represent over
50 percent of the shares entitled to vote.  Accordingly,
abstentions or broker non-votes can affect the outcome of the
vote.

     The solicitation of proxies will be made principally by mail;
however, following the original solicitation, further solicitations
may be made by telephone or oral communication with shareholders of
the Company.  Officers, directors and employees of the Company may
solicit proxies but without receiving any special compensation.
Arrangements also will be made with brokerage houses and other
custodians, nominees and fiduciaries to forward solicitation
materials to beneficial owners of the shares held of record.  The
Company will reimburse brokers and other persons representing
beneficial owners for their expenses in forwarding solicitation
materials.  All of the expenses involved in preparing, assembling
and mailing this Proxy Statement and the enclosed material will be
paid for by the Company.

     The Company was formed in August 1992 as a holding company
for the packaging, ceramics, aluminum and developmental
businesses formerly owned by Adolph Coors Company ("ACCo").
Effective December 27, 1992, ACCo distributed to its shareholders
all then outstanding shares of the Company's common stock (the
"Spin-Off").  The principal subsidiary of ACCo is Coors Brewing
Company ("Coors Brewing" or "CBC").  Unless the context indicates
otherwise, the term the "Company" or "ACX" is used in this Proxy
Statement to include ACX Technologies, Inc. ("ACX Technologies")
and any of its subsidiaries that existed during the period of
reference including Coors Porcelain Company and its subsidiaries
(collectively referred to as "Coors Ceramics" or "CCC"), Graphic
Packaging Corporation and its subsidiaries (collectively referred
to as "Graphic Packaging" or "GPC"), Golden Technologies Company,
Inc. and its subsidiaries (collectively referred to as "Golden
Technologies" or "GTC"), and Golden Aluminum Company and its
subsidiaries (collectively referred to as "Golden Aluminum" or
"GAC").  In March 1997, the Company sold GAC to Crown Cork &
Seal, as previously reported by the Company, under an agreement
which gives Crown Cork & Seal the right to transfer GAC back to
the Company within two years.



ELECTION OF DIRECTORS
_____________________________________________________________________________

     The Board of Directors of the Company (the "Board") is
divided into three classes, designated Class I, Class II and
Class III, each class being elected for a three-year term.  Three
Class III directors will be elected at the upcoming 1997 Annual
Meeting, two Class I directors at the 1998 Annual Meeting, and
three Class II directors at the 1999 Annual Meeting.  Each of the
nominees is an incumbent director of the Company and has
consented to serve on the Board if elected.  If any of the
nominees for director should be unavailable for election, the
proxies will be voted for a substitute nominee(s) designated by
the Board.  Information with respect to the nominees and each
current director whose term continues after the Annual Meeting
follows:



          Principal Occupation or Employment
               and Directorships                                      Director
                                                                 Age    Since 
                                                                 

NOMINEES FOR ELECTION AS CLASS III DIRECTORS


JOHN D. BECKETT                                                    58    1993
President of the R. W. Beckett Corporation, a manufacturer 
of components for oil and gas heating, since 1965; 
Employed by Lear Siegler in an engineering capacity from 
1960 to 1963.

JOHN K. COORS                                                       40   1996
President and Chief Executive Officer of Photocomm, Inc., a
majority-owned subsidiary of GTC and an integrator and 
distributor of solar electric systems, since January 1997; 
President of Golden Genesis Company, a subsidiary of GTC, 
and Vice President of GTC since July 1992; Vice President and
Plant Manager of Coors Brewing Company's Memphis, Tennessee 
brewery from January to July 1992; also a director of 
Photocomm, Inc.


WILLIAM K. COORS                                                   80    1992 
Chairman of the Company since its formation in August 1992;
Chairman of ACCo since 1989; President of ACCo since 1989; 
also a director of ACCo since 1940.



                THE BOARD OF DIRECTORS RECOMMENDS
         A VOTE "FOR" EACH OF THE NOMINEES LISTED ABOVE



          Principal Occupation or Employment
                and Directorships
                                                                      Director
                                                                 Age    Since

CLASS I DIRECTORS WHOSE TERMS EXPIRE AT THE 1998 ANNUAL MEETING

JEFFREY H. COORS                                                  52     1992
President of the Company since its formation in August 1992 
and Chairman of Graphic Packaging and Golden Technologies 
since 1985 and 1989, respectively; Executive Vice President 
of ACCo from 1991 to 1992; President of Coors Technology 
Companies from 1989 to 1992; President of ACCo from 1985 
to 1989; also a director of Photocomm, Inc.

JOHN H. MULLIN, III                                                55    1992
Chairman of Ridgeway Farm, Inc. (June 1989 to present), a
wholesale tree nursery; Managing Director of Dillon,
Read & Co. Inc., an investment banking firm from 1979 to 
1989; Director of ACCo from 1989 to 1992; also a director 
of The Liberty Corp., The Ryland Group, Inc., Dillon, Read & Co.
Inc., and Alex Brown Realty, Inc., a real estate investment firm.


CLASS II DIRECTORS WHOSE TERMS EXPIRE AT THE 1999 ANNUAL MEETING

JOSEPH COORS, JR.                                                  55    1992
President of the Company since its formation in August 1992;
Chairman of Coors Ceramics since 1989 and President and 
Chief Executive Officer of Coors Ceramics since March 1997; 
Chairman of Golden Aluminum from 1993 to 1997; Executive Vice
President of ACCo from 1991 to 1992; President of Coors Ceramics
from 1985 to 1993; also a director of Hecla Mining Company.

RICHARD P. GODWIN                                                  75    1992
Chairman and Chief Executive Officer of Vintage Group, Inc., 
a winery, since 1993; Director of Versatron Inc. since 1995; 
Director of ACCo from 1989 to 1992; U.S. First Under Secretary 
of Defense for Acquisition from 1986 to 1988; Employed 
by Bechtel, Inc. from 1961 to 1986, most recent positions were
Vice Chairman and director.

JOHN HOYT STOOKEY                                                   67   1993
Chairman of Suburban Propane since March 1996; Non-executive
Chairman of Quantum Chemical Company, a subsidiary of 
Hanson PLC, from 1993 to March 1996; President and Chairman 
of Quantum Chemical Corporation from 1985 to 1993;
From 1989 to 1993, executive officer of Petrolane Incorporated,
Petrolane Finance Corporation and QJV Corporation, which 
companies were reorganized on July 15, 1993 under the U.S. 
Bankruptcy Code; also a trustee of United States Trust Company
of New York and a director of Chesapeake Corporation, Cyprus Amax
Minerals Company and Suburban Propane Partners.



BOARD OF DIRECTORS AND BOARD COMMITTEES
_____________________________________________________________________________

     The Board of Directors held four regular meetings and two
special meetings during 1996.  Each director attended at least 75
percent of the aggregate number of meetings of the Board and the
committees on which he served.

     Joseph Coors was a member of the Board until August 1996
when he retired and was named Director Emeritus by the Board.  As
Director Emeritus, Mr. Coors provides advice and consulting
services to the Board.  For these services, he participates in
the Company's Equity Compensation Plan for Non-Employee Directors
and receives an annual retainer, as described below.  However, he
is not a voting member of the Board and is not counted for quorum
purposes.

     The Board has established three standing committees:  Audit,
Compensation and Executive.  There is no nominating or other
committee performing similar functions.

     The Audit Committee, which consists of two non-employee
directors, met four times last year.  The Committee reviews the
scope and results of the audit of the Company by the Company's
independent accountants and makes recommendations to the Board as
to the selection of independent accountants.  In addition, the
Committee reviews, with the independent accountants, systems of
internal control and accounting policies and procedures, and
directs and supervises investigations into matters within the
scope of its duties.  The current members of the Audit Committee
are:  John D. Beckett and Richard P. Godwin.  John Hoyt Stookey
was a member of the Committee until May 1996.

     The Compensation Committee, which consists of two non-
employee directors, met six times last year.  The Committee makes
recommendations to the Board concerning matters related to
compensation for certain management personnel and certain
executive and management incentive and benefit plans.  The
current members of the Compensation Committee are: John H.
Mullin, III and John Hoyt Stookey.  William K. Coors was a member
of the Committee until May 1996.

     The Executive Committee, which consists of one non-employee
and two employee directors, met one time last year.  The
Committee has all of the authority of the Board in the management
of the business and affairs of the Company except as provided in
the Articles, Bylaws and applicable law.  The current members of
the Executive Committee are:  Jeffrey H. Coors, Joseph Coors, Jr.
and William K. Coors.  Joseph Coors was a member of the Committee
until August 1996.

Compensation of Directors

     Employee directors do not receive additional compensation
for serving as directors of the Company.  Each non-employee
director and the Director Emeritus of the Company receive an
annual retainer of $32,000, 20 percent of which is paid in shares
of Common Stock.  The balance of the retainer is paid in cash
unless the non-employee director or the Director Emeritus elects
to take all or a portion of it in Common Stock.  All shares of
Common Stock received by non-employee directors and the Director
Emeritus are subject to forfeiture until completion of the annual
term which ends on the date of the annual shareholders' meeting
following receipt of the shares.  In addition, each non-employee
director receives a grant of 2,000 non-qualified stock options at
the beginning of his three-year term as director.  The options
vest in equal increments over the three-year period and expire,
if unexercised, six years from the date they vest.  No additional
amounts are paid to directors for committee meetings.  Directors
and the Director Emeritus are reimbursed for expenses incurred
while attending Board or committee meetings and in connection
with any other Company business.  In addition, the Company
purchases accidental death and dismemberment insurance for the
non-employee directors and the Director Emeritus.

Family Relationships

     Jeffrey H. Coors, John K. Coors and Joseph Coors, Jr. are
brothers, and are sons of Joseph Coors and nephews of William K.
Coors.



PROPOSAL 1:  APPROVE EQUITY INCENTIVE PLAN AND AMENDMENTS
_____________________________________________________________________________

     The Board of Directors adopted and the shareholder approved
the ACX Technologies, Inc. Equity Incentive Plan (the "Plan") in
August 1992.  This Plan, which is designed to align the interests
of participants with the interests of the Company's shareholders,
is being submitted for further shareholder approval in order to
comply with the requirements of Section 162(m) of the Internal
Revenue Code regarding performance-based compensation, so that
certain awards granted under the Plan will be tax deductible to
the Company.  Additionally, the Board of Directors has approved
and recommends to shareholders for their approval certain other
amendments to the Plan.  The primary purposes of the amendments
are to increase the number of shares of the Company's common
stock available under the Plan for compensation awards and
provide for the granting of incentive stock options which meet
the requirements of Section 422 of the Internal Revenue Code.  A
summary of the features of the Plan appears below which is
qualified in its entirety by reference to the terms of the Plan,
a copy of which is attached as Exhibit A to this Proxy Statement.

     Administration.  The Plan is administered by the
Compensation Committee of the Board of Directors (the
"Committee") which consists entirely of outside directors.  The
Committee has the authority to select participants, determine
awards to be made, including the terms and conditions of such
awards, and make such other decisions and interpretations as are
necessary under the Plan.

     Participation.  Participants in the Plan are those employees
who, in the judgment of the Committee, make significant
contributions to the achievement of long-term corporate economic
objectives.  The selection of participants is a discretionary
decision of the Committee and is difficult to quantify.
Approximately 60 persons are eligible to participate in the Plan.

     Awards.  The Plan, as amended, provides for the granting of:
(1) stock options, including incentive stock options meeting the
requirements of Section 422 of the Internal Revenue Code and
options that do not meet the requirements of Section 422 of the
Internal Revenue Code (non-qualified stock options); (2)
restricted stock; (3) stock purchase rights; (4) stock units
which are valued by reference to the Common Stock of the Company;
and (5) other Common Stock grants.  The Plan limits the number of
shares that may be awarded to any participant to 600,000 shares
per year.

     Options granted under the Plan may be purchased by the
participant at a price determined by the Committee, but in no
event less than 100% of the fair market value of the Common Stock
on the date the option is granted.  The Committee also determines
the term of the option and any vesting requirements at the time
the option is granted.

     Amendment.  The Committee may amend the Plan without
shareholder approval where it is not required to satisfy any
statutory or regulatory requirements.

     Change of Control.  In the event of a change of control, as
defined under the Plan, all stock options shall become
immediately exercisable in full, all restrictions with respect to
outstanding restricted stock awards shall lapse, and all stock
units shall become immediately payable.

     Proposed Amendments.  The proposed amendments include:  (1)
adding incentive stock options, which are intended to meet the
requirements of Section 422 of the Internal Revenue Code, to the
type of awards that may be granted under the Plan; and (2)
increasing the number of shares available under the Plan in order
to ensure that there are sufficient shares available for future
awards.  The amendment provides that for each calendar year
beginning with 1997 and ending with 2001, the number of shares
available for awards under the Plan shall be equal to two percent
of the number of shares outstanding on the preceding December 31.
In addition, the available shares shall include:  (i) any shares
remaining as of December 31, 1996, (ii) shares that are
forfeited, shares with respect to which an option is not
exercised and shares that are withheld for tax payments, and
(iii) any unused portion of the prior years' two percent limit.
In addition, no more than ten percent of the total number of
shares available for issuance in any calendar year may be granted
for awards other than options and no more than one million shares
may be granted with respect to incentive stock options.  If the
amendment is approved, 558,673 shares will be added in 1997 to
the shares previously authorized.

     Federal Income Tax Consequences.  The grant of a non-
qualified stock option is not taxable to the participant.  If the
option is exercised, the participant will generally recognize
compensation income equal to the difference between the fair
market value of the shares at the time of exercise and the
exercise price of the shares.  At the time of exercise, the
Company receives a deduction for an amount equal to the income
recognized by the participant.

     Upon the grant and exercise of an incentive stock option, no
taxable income is recognized by the participant and the Company
does not receive a deduction.  In order to receive this favorable
tax treatment, the participant must hold the shares for at least
two years after the incentive stock option was granted and for at
least one year after the option is exercised.  In addition, the
participant must generally treat the excess of the fair market
value of the shares, on the date of exercise, over the exercise
price as an item of tax preference for purposes of the
alternative minimum tax.  The participant will recognize capital
gain income at the time the shares are sold in an amount equal to
the difference between the sale price and the participant's basis
in the shares, which is generally the exercise price.  If the
holding period requirements are not met, the difference between
the exercise price and the fair market value of the stock at the
time of exercise (limited to the gain on sale) is compensation
income to the participant and the Company will be allowed a
deduction equal to this taxable income amount.  Any gain in
excess of such amount will be long term or short term capital
gain, depending on the participant's holding period.

     The closing sale price of the Company's Common Stock, as
quoted on The New York Stock Exchange at the close of business on
March 25, 1997 was $19.375 per share.

The Board of Directors recommends a vote "FOR" this proposal.



SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
_____________________________________________________________________________

     The following table lists beneficial ownership of Common
Stock as of March 26, 1997 by owners of more than five percent of
the Common Stock, each director and executive officer, and all
directors and executive officers as a group:

_______________________________________________________________________________
                          Address                 Amount and Nature    Percent
     Name               for 5% Owners          of Beneficial Ownership of Class 
                                                        (1) 
_______________________________________________________________________________

Jeffrey H. Coors (2)(3) ACX Technologies, Inc.      13,564,849           48.5%
                        16000 Table Mountain Pkwy.
                        Golden, Colorado  80403

William K. Coors (2)(4)  Adolph Coors Company       13,172,795           47.1%
                         Golden, Colorado  80401

Joseph Coors, Jr.(2)(5)  ACX Technologies, Inc.     12,480,259           44.6%
                         16000 Table Mountain Pkwy.
                         Golden, Colorado  80403

John D. Beckett (2)(6)                                  17,939             *
John K. Coors  (2)(7)                                   40,861             *
Richard P. Godwin  (2)(8)                               10,616             *
John H. Mullin, III  (2)(9)                             23,364             *
John Hoyt Stookey (2)(10)                                9,346             *

Jed J. Burnham  (2)(11)                                 67,822             *
Gail A. Constancio  (2)(12)                             10,389             *
David H. Hofmann  (2)(13)                               82,858             *
Jill B. W. Sisson  (2)(14)                              35,191             *

Directors and Executive Officers as a Group 
(12 persons)                                         14,451,025           51.7%

Peter H. Coors (15)    Adolph Coors Company          13,059,610           46.7%
                       Golden, Colorado  80401

Joseph Coors  (2)(16)  Adolph Coors Company          12,196,099           43.6%
                       Golden, Colorado  80401
_______________________________________________________________________________
  *  Holds less than 1% of the Common Stock.

(1)    Except as otherwise indicated, the beneficial owner has
  sole voting and investment power.

(2)    Includes shares of Common Stock issuable pursuant to
  options which are currently exercisable or will be exercisable
  within 60 days.

(3)    Includes 178,064 shares held by Jeffrey H. Coors as
  trustee, as to which he shares voting and investment power
  with William K. Coors, Joseph Coors and Peter H. Coors, as co-
  trustees.  Also includes 12,014,728 shares held by Jeffrey H.
  Coors as trustee, of which an aggregate of 8,688,668 shares
  are owned by Adolph Coors, Jr. Trust, Grover C. Coors Trust,
  May Kistler Coors Trust and Herman F. Coors Trust.  Each of
  the named trusts is record owner of more than five percent of
  the Company's Common Stock, ranging between approximately 5.1
  percent to 10.0 percent.  Of the 12,014,728 shares, Jeffrey H.
  Coors shares voting and investment power with Joseph Coors,
  Joseph Coors, Jr., Peter H. Coors and William K. Coors, as co-
  trustees of these shares.  Also includes 857,744 shares owned
  by the Adolph Coors Foundation, of which Jeffrey H. Coors,
  Peter H. Coors and William K. Coors, among others, are the
  directors.  Does not include:  50,811 shares of Common Stock
  restricted and unissued until the earlier of (i) grantee's
  death, disability or termination of employment, or (ii) the
  year 2000 (5,726 shares), 2001 (3,600 shares), 2002 (5,344
  shares), and 2010 (12,618 shares); or 66,672 shares of Common
  Stock restricted and unissued until retirement; or 209,420
  shares of Common Stock issuable pursuant to options which are
  not currently exercisable or exercisable within 60 days.

(4)    Includes 178,064 shares held by William K. Coors as
  trustee, as to which he shares voting and investment power
  with Jeffrey H. Coors, Joseph Coors and Peter H. Coors, as co-
  trustees.  Also includes 12,014,728 shares held by William K.
  Coors as trustee, of which an aggregate of 8,688,668 shares
  are owned by Adolph Coors, Jr. Trust, Grover C. Coors Trust,
  May Kistler Coors Trust and Herman F. Coors Trust.  Each of
  the named trusts is record owner of more than five percent of
  the Company's Common Stock, ranging between approximately 5.1
  percent to 10.0 percent.  Of the 12,014,728 shares, William K.
  Coors shares voting and investment power with Jeffrey H.
  Coors, Joseph Coors, Joseph Coors, Jr. and Peter H. Coors, as
  co-trustees of these shares.  Also includes 857,744 shares
  owned by the Adolph Coors Foundation, of which Jeffrey H.
  Coors, Peter H. Coors and William K. Coors, among others, are
  the directors.  Does not include 667 shares of Common Stock
  issuable pursuant to options which are not currently
  exercisable or exercisable within 60 days.

(5)    Includes 12,014,728 shares held by Joseph Coors, Jr. as
  trustee, of which an aggregate of 8,688,668 shares are owned
  by Adolph Coors, Jr. Trust, Grover C. Coors Trust, May Kistler
  Coors Trust and Herman F. Coors Trust.  Each of the named
  trusts is record owner of more than five percent of the
  Company's Common Stock, ranging between approximately 5.1
  percent to 10.0 percent.  Of the 12,014,728 shares, Joseph
  Coors, Jr. shares voting and investment power with Jeffrey H.
  Coors, Joseph Coors, Peter H. Coors and William K. Coors, as
  co-trustees of these shares.  Does not include 1,798 shares of
  Common Stock restricted and unissued until the earlier of
  retirement or death, disability or termination of employment;
  or 64,032 shares of Common Stock restricted and unissued until
  retirement; or 236,600 shares of Common Stock issuable
  pursuant to options which are not currently exercisable or
  exercisable within 60 days.

(6)    Does not include 667 shares of Common Stock issuable
  pursuant to options which are not currently exercisable or
  exercisable within 60 days.

(7)    Does not include 18,156 shares of Common Stock restricted
  and unissued until retirement; or 13,467 shares of Common
  Stock issuable pursuant to options which are not currently
  exercisable or exercisable within 60 days.

(8)    Includes 3,072 shares held by Richard P. Godwin as
  trustee, as to which he shares voting and investment power
  with Reatha T. Godwin, as co-trustee.  Does not include 2,000
  shares of Common Stock issuable pursuant to options which are
  not currently exercisable or exercisable within 60 days.

(9)    Includes 2,132 shares held by John H. Mullin, III as a co-
  general partner of a partnership, as to which he shares voting
  and investment power.  Also includes 868 shares held by John
  H. Mullin, Jr. Trust, as to which he shares voting and
  investment power.  Does not include 1,334 shares of Common
  Stock issuable pursuant to options which are not currently
  exercisable or exercisable within 60 days.

(10)   Does not include 2,000 shares of Common Stock issuable
  pursuant to options which are not currently exercisable or
  exercisable within 60 days.

(11)   Does not include 33,168 shares of Common Stock issuable
  pursuant to options which are not currently exercisable or
  exercisable within 60 days.

(12)   Does not include 6,089 shares which are restricted and
  unissued until the earlier of retirement or death, disability
  or termination of employment.  Also does not include 27,062
  shares of Common Stock issuable pursuant to options which are
  not currently exercisable or exercisable within 60 days.

(13)   Does not include:  10,740 shares of Common Stock
  restricted and unissued until the earlier of (i) grantee's
  death, disability or termination of employment, or (ii) the
  year 1998 (5,382 shares), and 1999 (5,358 shares); 52,972
  shares of Common Stock restricted and unissued until
  retirement; or 92,641 shares of Common Stock issuable pursuant
  to options which are not currently exercisable or exercisable
  within 60 days.

(14)   Does not include 7,748 shares of Common Stock restricted
  and unissued until the earlier of (i) grantee's death,
  disability or termination of employment, or (ii) the year 2008
  (582 shares), and 2009 (6,584 shares).  Also does not include
  30,293 shares of Common Stock issuable pursuant to options
  which are not currently exercisable or exercisable within 60
  days.

(15)   Peter H. Coors is not a director or officer of the
  Company.  His ownership includes 178,064 shares held by Peter
  H. Coors as trustee, as to which he shares voting and
  investment power with Jeffrey H. Coors, Joseph Coors and
  William K. Coors, as co-trustees.  Also includes 12,014,728
  shares held by Peter H. Coors as trustee, of which an
  aggregate of 8,688,668 shares are owned by Adolph Coors, Jr.
  Trust, Grover C. Coors Trust, May Kistler Coors Trust and
  Herman F. Coors Trust.  Each of the named trusts is record
  owner of more than five percent of the Company's Common Stock,
  ranging between approximately 5.1 percent to 10.0 percent.  Of
  the 12,014,728 shares, Peter H. Coors shares voting and
  investment power with Jeffrey H. Coors, Joseph Coors, Joseph
  Coors, Jr., and William K. Coors, as co-trustees of these
  shares.  Also includes 857,744 shares owned by the Adolph
  Coors Foundation, of which Jeffrey H. Coors, Peter H. Coors
  and William K. Coors, among others, are the directors.

(16)   Joseph Coors was a director of the Company until August
  1996 when he retired and was named Director Emeritus.  His
  ownership Includes 250,000 shares held by Joseph Coors as co-
  trustee of his revocable trust.  Also includes 178,064 shares
  held by him as trustee as to which he shares voting and
  investment power with Jeffrey H. Coors, Peter H. Coors and
  William K. Coors, as co-trustees.  Also includes 11,764,728
  shares held by Joseph Coors as trustee, of which an aggregate
  of 8,688,668 shares are owned by Adolph Coors, Jr. Trust,
  Grover C. Coors Trust, May Kistler Coors Trust and Herman F.
  Coors Trust.  Each of the named trusts is record owner of more
  than five percent of the Company's Common Stock, ranging
  between approximately 5.1 percent to 10.0 percent. Of the
  11,764,728 shares, Joseph Coors shares voting and investment
  power with Jeffrey H. Coors, Joseph Coors, Jr., Peter H. Coors
  and William K. Coors, as co-trustees of these shares.  Does
  not include 667 shares of Common Stock issuable pursuant to
  options which are not currently exercisable or exercisable
  within 60 days.

       Jeffrey H. Coors, Joseph Coors, Joseph Coors, Jr. Peter H. Coors and 
William K. Coors may constitute a control group of the Company, beneficially 
owning in the aggregate approximately 51 percent of the Common Stock.


COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
_____________________________________________________________________________

     The Compensation Committee (the "Committee") of the Board of
Directors, which is composed entirely of independent directors,
is responsible for all compensation matters regarding the
Company's executive officers and for administering and granting
awards under all executive compensation plans in which executive
officers participate.  The current members of the Committee are
John H. Mullin, III, who serves as Chairman, and John Hoyt
Stookey.

Compensation Policies

     General.  The Company's compensation policies are intended
to create value for the Company's shareholders through long-term
growth in sales and earnings.  The total compensation package,
consisting of salary, benefits, an annual incentive opportunity
and equity grants, is designed to attract, motivate and retain
the quality of executives needed to successfully lead and manage
the Company.  This package intentionally ties a sizable portion
of the executives' total compensation to Company performance and
shareholder value.  To further the focus of its executives on
shareholder value, the Committee established guidelines for
minimum levels of stock ownership by the executive officers.
Within a period of five years, the executive officers are to own
stock equal in value to the following multiples of salary:
members of the Office of the President - 3 times and the other
executive officers - 1 time.  Guidelines are encouraged, not
mandatory, and have no impact on salary increases or
participation in the annual incentive plan.  However, the
Committee annually reviews each executive officer's progress
toward achieving the ownership goal, and if progress is
unsatisfactory, future equity grants may be reduced or
eliminated.

     Salary.  Salary range midpoints are targeted to be at the
median (the 50th percentile) of salaries paid by similar-sized
manufacturing companies as determined from data in national
salary surveys, a larger group of manufacturing companies than
those in the performance graph index.  For 1996, the salary data
taken from the surveys was based on several hundred manufacturing
companies.  Through a regression analysis formula, the salary
data is adjusted to reflect companies with the same sales revenue
as that of the Company.  An executive officer is paid within the
salary range depending upon the individual's level of experience,
expertise and specific job performance.  Salaries are reviewed
annually and any increases are approved by taking into account
the Company's actual financial performance, the executive
officer's performance in meeting Company goals and competitive
salary data.  The Committee does not assign a predetermined
specific weight to these items.

     Annual Incentive.  The annual incentive is variable
compensation and depends 100 percent upon Company performance.
The 1996 incentive plan provided for targeted cash bonuses equal
to 50 percent of base salary if certain predetermined financial
goals were achieved.  These financial goals included an earnings
per share ("EPS") goal for ACX executive officers and an earnings
before interest and taxes ("EBIT") goal for the Company's
subsidiary executive officers.  The goals were set by the
Committee in February 1996 and included a "threshold" level below
which no bonus would be earned.  Potential awards are uncapped
and may exceed 100 percent of salary.  For the ACX executive
officers, the Committee modified the potential award payments in
March 1996 by basing them on 75 percent of an executive officer's
salary, rather than 100 percent, and allocating the remaining 25
percent to a discretionary bonus based on the results of actions
taken in regards to Golden Aluminum Company during 1996.  For
1996, the Committee certified that the EPS goal was achieved at
the 107 percent level; and therefore, cash bonuses paid to ACX
executive officers equaled 80 percent of base salary under the
EPS goal.  ACX executive officers also received a bonus of 15
percent of base salary under the discretionary goal.  The
Committee also certified that the EBIT goal for Graphic Packaging
was achieved at the 71.5 percent level and, therefore, a cash
bonus of 71.5 percent of salary was paid to David H. Hofmann,
president of GPC.

     Executive officers may elect to defer up to 100 percent of
the annual bonus.  Amounts deferred are deemed to be invested, at
the executive officer's election, in either a fixed rate fund or
in a stock units fund, provided the bonus is deferred for a
minimum of two years.  Bonuses deemed invested in the fixed rate
fund earn simple interest during the deferral period equal to the
average rate for 10-year Treasury notes plus two points.  The
bonus plus accrued interest is paid in cash at the end of the
deferral period.  Bonuses deemed invested in the stock units fund
are denominated as a specific number of shares of Common Stock by
using the market value of these shares at the time of the
investment divided by the amount of the bonus invested in stock
units.  In addition, the holder of stock units receives one non-
qualified stock option for each two stock units taken in place of
the cash bonus.  The options vest ratably over two years and have
a 10-year term.  This provision is designed to further encourage
stock ownership by the executives.  The stock units are paid by
issuing an equal number of shares of Common Stock at the end of
the deferral period.

     Equity Grants.  Equity grants are variable compensation and
tied 100 percent to the future performance of the Company's
Common Stock.  The Company's equity plan currently allows for
equity grants of non-qualified stock options, restricted shares,
stock units and bonus shares.  During 1996, the Committee granted
stock options and stock units at 100 percent of the market price
of the Company's Common Stock on the date of grant.  The
Committee: (a) made the annual stock option grant as provided for
in the Executive Incentive Plan; and (b) granted stock units and
stock options to those executive officers who elected to defer
their bonus and invest it in the stock units fund.  The number of
shares for the annual option grant was calculated so that the
value of the options granted, using an option pricing model, was
equal to 60 percent of the executive officers' salaries and 100
percent of the president of GPC's salary.  The members of the
Office of the President did not participate in the annual option
grant for 1996 because of the accelerated option grant made to
them in 1994.

Chief Executive Officer Compensation

     Two members served in the Office of the President and shared
the chief executive officer function during 1996.  Each year the
Office of the President evaluates its performance against the
following four strategic goals approved by the Committee:
leadership, creation of earnings, growth and innovation.  The
Committee considers this self-evaluation at the time it does its
own evaluation of the Office of the President's performance.

     Salaries for the two members are targeted, in total, to be
no greater than the combined median (the 50th percentile)
salaries of the top two executives in similar-sized manufacturing
companies.  The Committee recommended and the Board approved a 7
percent salary increase for 1996 after considering competitive
salary data as described above and the Company's 1995
performance, including: (1) increasing sales by 25 percent
through new product development; (2) increasing net income per
share by 15 percent; (3) strengthening management teams at each
of the businesses; and (4) on-going review and actions taken with
regard to the under-performing assets of the Company.

     Each member of the Office of the President participated in
the annual incentive opportunity described above and earned a
bonus for 1996 at the level of 80 percent of salary for the EPS
goal and 15 percent of salary for the discretionary goal.  Under
the EPS goal, the target bonus opportunity for each member was
37.5 percent of salary.

     Because of the accelerated grant of stock options made in
1994, no options were granted to either member during 1996 except
for those granted upon the deferral of a bonus which was invested
in stock units as described above.

Tax Deductibility of Executive Compensation

     Section 162(m) of the Internal Revenue Code generally limits
the Company's tax deduction for compensation paid to the
executive officers named in the Summary Compensation Table, which
follows this report, to $1 million unless certain requirements
are met.

     The Committee has taken and intends to continue taking the
necessary steps to ensure that the Company's tax deduction is
preserved and not limited by the $1 million deductibility cap.
In particular, the Committee sought and obtained shareholder
approval for the Company's Executive Incentive Plan and is
seeking approval for its Equity Incentive Plan, as required under
Section 162(m).

This  report  is submitted by the Compensation Committee  of  the
Board of Directors:

     JOHN H. MULLIN, III, Chairman
     JOHN HOYT STOOKEY



EXECUTIVE COMPENSATION
_____________________________________________________________________________

Summary Compensation Table
____________________________________________________________________________
                                         Long-Term Compensation
                                       ___________________________  
                  Annual Compensation   Awards           Payouts
                ______________________ _______________  _________ 
                                  Other                Securities      All Other
                                   Annual  Restricted   Underlying       Compen-
Name and                          Compensa-  Stock     Options/   LTIP   sation
Principal     Year Salary  Bonus   tion      Award(s)     SARs    Payouts ($)   
Position             ($)   ($)(1)   ($)(2)    ($)           (#)    ($)(3) (4)  
_____________________________________________________________________________
                                                                   
Jeffrey H.   1996 $460,000 $437,460                                     $ 7,780
Coors             
Office of    1995 $430,000 $430,000 $48,633              2,672          $ 6,968
the President
             1994 $390,004 $265,600          (5)        335,136         $ 4,903
______________________________________________________________________________

Joseph       1996 $460,000 $437,460                                     $ 8,408
Coors, Jr.           
Office of    1995 $430,000 $430,000  $ 2,795                            $ 6,518
the President
             1994 $390,004 $265,600  $14,873 (5)        332,016         $ 7,167
________________________________________________________________________________

David H.     1996 $354,996 $254,003       $200,000 (6)   62,079 $209,250 $18,364
Hofmann              
President,   1995 $330,000 $247,500                      35,290 $249,324 $10,450
Graphic      1994 $300,084 $225,063          (5)         28,044 $318,205 $ 8,575
Packaging Corporation           
________________________________________________________________________________

Jed J.       1996 $185,008 $175,935                        14,600        $ 3,750
Burnham              
Chief        1995 $166,668 $166,668                        10,400        $ 3,750
Financial    1994 $138,004 $ 94,618                         6,000        $ 3,453
Officer
and
Treasurer
________________________________________________________________________________

Jill B.W.    1996 $162,004 $154,062                         14,734       $ 3,750
Sisson       1995 $150,004 $150,000                          8,900       $ 3,475
General      1994 $138,004 $ 94,618                          6,582       $ 3,453
Counsel and Secretary                   
________________________________________________________________________________
       
Gail A.      1996 $118,804 $112,979                          11,592      $ 2,698
Constancio   1995 $108,004 $108,000                          11,560      $ 2,430
Controller   1994 $ 79,311 $ 46,201                                      $ 1,918
________________________________________________________________________________

(1)  Bonuses shown are the total bonuses for 1996 and are paid
     100 percent in cash except where executives elect to defer a
     portion of the bonus into either the fixed rate fund or the
     stock units fund as described above in the Committee's
     Report.

(2)  Perquisites and other personal benefits do not exceed the
     lesser of either $50,000 or 10 percent of the total annual
     salary and bonus reported for the named executive officers.
     Amounts shown are reimbursements during the year for taxes.

(3)  LTIP payout amounts represent bonuses paid under a
     subsidiary long-term incentive plan (Graphic Packaging)
     which provided for cash bonuses based on predetermined 3-
     year financial goals.  This plan was discontinued in 1995
     when there were 3 cycles remaining under the plan:  1993 to
     1995, 1994 to 1996 and 1995 to 1997.  Bonuses were
     calculated in 1995 based on estimated performance in the
     remaining years, 1995 to 1997, and prorated accordingly.
     That is, for 1995, 100% of the bonus was paid; for 1996, 67%
     of the bonus was paid; and for 1997, 33% of the bonus will
     be paid.  GPC officers must be employed at the end of the
     performance cycles in order to receive the prorated amounts.

(4)  Other compensation includes the value of term life insurance
     benefiting the executive and the employer's contribution to
     the 401-K plan, respectively, as follows:  Jeffrey H. Coors
     - $4,030 and $3,750; Joseph Coors, Jr. - $4,658 and $3,750;
     David H. Hofmann - $14,614 and $3,750; Jed J. Burnham - $0
     and $3,750; Jill B. W. Sisson - $0 and $3,750; and Gail A.
     Constancio - $0 and $2,698.

(5)  Stock units were granted on October 1, 1994 in an amount
     approximately equal to the Company's liability as of January
     1, 1994 for the benefit due the named executives under
     salary continuation agreements.  These stock units do not
     represent additional compensation in 1994, nor were the
     amounts paid or payable in 1994.  The stock units replace a
     cash liability of the Company and tie the named executive's
     post-retirement benefit to stock value.  The stock units are
     payable in full upon retirement at age 60 or after.  The
     stock units are 50 percent vested at age 50 with 10 years of
     service and the remaining 50 percent vests in 5 percent
     increments between ages 51 and 60.  The number of stock
     units granted, the percent vested at year end 1996 and the
     market value at year end 1996, respectively, were:  Jeffrey
     H. Coors - 66,672 units, 55 percent vested, valued at
     $1,320,939; Joseph Coors, Jr. - 64,032 units, 70 percent
     vested, valued at $1,268,634; and David H. Hofmann - 52,972
     units, 63 percent vested, valued at $1,049,508.

(6)  Restricted stock (12,800 shares) was granted on January 1,
     1996 at the fair market value of the Company's common stock
     on that date.  The shares vest ratably over 3 years from the
     grant date.  Mr. Hofmann, as holder of record of this stock,
     is eligible for dividend payments in the event the Company
     were to make such payments.


Option/SAR Grants in Last Fiscal Year
_____________________________________________________________________________
                                Individual Grants (1)
_____________________________________________________________________________
                    Number of      % of Total                           
                   Securities      Options/                            
                    Underlying        SARs      Exercise             Grant Date
                     Options/      Granted to   or Base               Present
                   SARs Granted    Employees     Price   Expiration  Value ($)
Name                   (#)        in Fiscal Yr.   ($/Sh)   Date         (2)
____________________________________________________________________________
                                                                
David H. Hofmann     46,600   (3)               $14.875  13-Feb-06   $366,276
                      2,679   (4)               $16.875   1-Mar-06    $23,897
                    _______   
                     49,279          10.4%                         
                                                             
Jed J. Burnham       14,600   (3)     3.1%      $14.875  13-Feb-06   $114,756
                                                             
Jill B. W. Sisson    12,800   (3)               $14.875  13-Feb-06   $100,608
                      1,934   (4)               $16.875   1-Mar-06    $17,251
                     ______
                     14,734           3.1%                          
                                                             
Gail A. Constancio    9,400   (3)               $14.875  13-Feb-06    $73,884
                      2,192   (4)               $16.875   1-Mar-06    $19,553
                     ______
                     11,592           2.4%                          
                                                             
_____________________________________________________________________________

(1)  All options are granted at the Common Stock's market value
     on the grant date, and each grant has an expiration date as
     specified in the table.  All options vest in the event of a
     change in control.  The option price may be paid in cash, by
     surrendering shares owned for more than 6 months, or through
     irrevocable instructions to a broker to deduct the option
     price from the proceeds of the sale.  Options include the
     right to have shares withheld by the Company to pay
     withholding tax obligations due in connection with the
     exercise.

(2)  Values indicated are an estimate based on the Black-Scholes
     option pricing model using the following assumptions:  (a)
     22.6 percent stock price volatility based on the average
     stock price volatility of the companies included in the S&P
     Manufacturing (Diversified/Industrials) Index; (b) 6.76
     percent risk-free rate of return; (c) zero dividend yield;
     (d) anticipated exercising at the end of the option term;
     and (e) no adjustment for non-transferability or risk of
     forfeiture.  The actual value realized will be determined by
     the excess of the stock price over the exercise price on the
     date the option is exercised.  There is no certainty the
     actual value realized will be at or near the value estimated
     by the Black-Scholes option pricing model.

(3)  An annual grant which vests ratably over 3 years with each
     vested increment being exercisable until the tenth
     anniversary of the grant date.

(4)  Options granted as a result of an election to defer the 1995
     cash bonus by investing it in stock units.  Options vest
     ratably over 2 years with each vested increment being
     exercisable until the tenth anniversary of the grant date.
     Any unvested options are subject to forfeiture if the
     underlying bonus shares are not retained for 2 years.


Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End 
Option/SAR Values
____________________________________________________________________________
                              Number of Securities
                              Underlying Unexer-         Value of Unexercised
                              cised Options/SARs      In-The-Money Options/SARs
           Shares               at 12/31/96 (#)           at 12/31/96 ($) (1) 
        Acquired On  Value   ____________  ________    ________________________
           Exercise  Realized Exercis-  Unexer-        Exercis-    Unexer-
NAME          (#)     ($)     able      cisable        able        cisable
_____________________________________________________________________________

Jeffrey H. Coors             420,236    227,464       $2,301,923   $473,169
Joseph Coors, Jr.            405,944    226,128       $2,274,521   $472,584
David H. Hofmann              51,517     72,358       $  188,520   $248,054
Jed J. Burnham                39,340     35,492       $  206,807   $146,176
Jill B. W. Sisson             19,694     28,050       $   86,518   $102,255
Gail A.Constancio              3,423     19,729       $    1,498   $ 56,411
_____________________________________________________________________________

(1)  Value of unexercised options equals market value of the
     shares ($19.8125) underlying in-the-money options at
     December 31, 1996, less the exercise price, times the number
     of in-the-money options outstanding.


Pension Plan Table

     The estimated total annual retirement benefits payable under
the defined benefit plan in which the named executives
participate are set forth in the table below.  The table
illustrates benefits accrued through fiscal year 1996 and
includes years of service and compensation earned while employed
by ACCo, the former parent of ACX.  In connection with the Spin-
Off, ACX assumed the pension liability for the ACCo former
employees who transferred to ACX as part of the Spin-Off and ACX
received the funding associated with that liability.

____________________________________________________________________________
                                Years of Service
Remuneration     15          20         25           30          35
_____________________________________________________________________________

  $125,000     $ 32,813   $ 43,750    $ 54,688     $ 65,625   $ 68,750
  $150,000     $ 39,375   $ 52,500    $ 65,625     $ 78,750   $ 82,500
  $175,000     $ 45,938   $ 61,250    $ 76,563     $ 91,875   $ 96,250
  $200,000     $ 52,500   $ 70,000    $ 87,500     $105,000   $110,000
  $225,000     $ 59,063   $ 78,750    $ 98,438     $118,125   $123,750
  $250,000     $ 65,625   $ 87,500    $109,375     $131,250   $137,500
  $275,000     $ 72,188   $ 96,250    $120,313     $144,375   $151,250
  $300,000     $ 78,750   $105,000    $131,250     $157,500   $165,000
  $325,000     $ 85,313   $113,750    $142,188     $170,625   $178,750
  $350,000     $ 91,875   $122,500    $153,125     $183,750   $192,500
  $375,000     $ 98,438   $131,250    $164,063     $196,875   $206,250
  $400,000     $105,000   $140,000    $175,000     $210,000   $220,000
  $425,000     $111,563   $148,750    $185,938     $223,125   $233,750
  $450,000     $118,125   $157,500    $196,875     $236,250   $247,500
_____________________________________________________________________________

(1)  Maximum permissible benefit under ERISA from the qualified
     Retirement Plan is $90,000 (which is increased by cost of
     living adjustments annually).  After January 1, 1989, annual
     compensation in excess of $200,000 (which is also increased
     by cost of living adjustments annually) is not considered
     for benefits under the qualified plan.  Also, for service
     after January 1, 1994, annual compensation in excess of
     $150,000 (which is also increased by cost of living
     adjustments) is not considered for benefits under the
     qualified plan.  The benefit is computed on the basis of a
     straight-life annuity and is not subject to any deduction
     for Social Security or other offset amounts.  The Company
     has a non-qualified supplemental retirement plan to provide
     full accrued benefits to all employees.  The payments shown
     in the table include the payments under the supplemental
     retirement plan.

(2)  The compensation covered by the Retirement Plan is salary
     only and does not include any of the other compensation
     items shown on the summary compensation table.  The salary
     used to compute benefits is the average of the three highest
     salary amounts in the last ten years.  As of fiscal year-end
     1996, average annual compensation covered by the Retirement
     Plan and credited years of service with ACX, including
     previous compensation and years of service with ACCo and its
     subsidiaries, for the named executives are as follows:
     Jeffrey H. Coors - $424,476 and 25 years; Joseph Coors, Jr.
     - $423,515 and 20 years; David H. Hofmann - $328,360 and 7
     years; Jed J. Burnham - $161,699 and 4 years; Jill B. W.
     Sisson - $149,115 and 4 years; and Gail A. Constancio -
     $96,372 and 10 years.

Employment Contracts and Termination of Employment and Change-in-Control 
Arrangements

     The Company has no employment contracts with the named
executives.  Compensation received by the named executives upon
retirement includes normal retirement benefits and, for the two
members of the Office of the President and the president of
Graphic Packaging, a number of shares of stock to be granted
under the salary continuation agreements described above in
footnote 5 to the Summary Compensation Table.  In addition, in
the case of a change in control of the Company, the Company's
compensation plans will be affected as follows:  (1) under the
Equity Incentive Plan, all outstanding options will become
exercisable in full and all stock units will become payable in
full; (2) under the Executive Incentive Plan (the annual
incentive plan), the plan will terminate and prorated bonuses
will be calculated and paid, if earned; (3) under the deferred
compensation plan, distributions of deferred amounts will be made
in a lump sum within 90 days after the change in control; and (4)
under the salary continuation agreements, stock units vest 100
percent without regard to the executive's age or service.  The
definition of change in control for these purposes is as follows:
(i) The acquisition of, or the ownership of, 50 percent or more
of the total Common Stock of the Company then issued and
outstanding, by any person, or group of affiliated persons, or
entities not affiliated with the Company as of the effective
dates of these plans, without the consent of the Board of
Directors, or (ii) The election of individuals constituting a
majority of the Board of Directors who were not either (A)
members of the Board of Directors prior to the election or (B)
recommended to the shareholders by management of the Company, or
(iii) A legally binding and final vote of the shareholders of the
Company in favor of selling all or substantially all of the
assets of the Company.

Compensation Committee Interlocks and Insider Participation

     During 1996, the following individuals served on the
Compensation Committee:  John H. Mullin, III, John Hoyt Stookey
and, until May 1996, William K. Coors.  There were no
compensation committee interlocks during 1996 even though Mr.
Coors is the Chairman of the Board and President of ACCo.  The
Company and ACCo are parties to certain operating and other
agreements described in "CERTAIN RELATIONSHIPS AND RELATED
TRANSACTIONS."

Performance Graph

     The following performance graph compares the performance of
the Company's Common Stock to the Standard & Poor's 500 Stock
Index and to the Standard & Poor's Manufacturing
(Diversified/Industrials) Index for the period from December 10,
1992 (the commencement of trading on a "when-issued basis" in the
Company's Common Stock) through December 31, 1996.  The graph
assumes that the value of the investment in the Company's Common
Stock and each index was $100 at December 10, 1992 and that all
dividends, if any, were reinvested, although it should be noted
that the Company has not paid dividends on its Common Stock.  The
information contained in this graph is not necessarily indicative
of future Company performance.

             Comparison of Cumulative Total Returns
      Since Commencement of Trading in Company Common Stock

                       [GRAPH APPEARS HERE]
               _______________________________________________________________
               12/10/92    12/31/92   12/31/93   12/31/94   12/31/95  12/31/96
______________________________________________________________________________
S&P 500          $100       $101       $111        $112       $154     $194
S&P 
Manufacturing    $100       $103       $125        $129       $182     $247
(Diversified)
ACX              $100       $139       $256        $254       $194     $251
Technologies,Inc.
______________________________________________________________________________

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
______________________________________________________________________________

     Joseph Coors, William K. Coors, Joseph Coors, Jr., Jeffrey
H. Coors and Peter H. Coors are co-trustees of one or more of the
family trusts which collectively own approximately 46.7
percent of the Common Stock of the Company and a majority of the
non-voting common stock of ACCo.  In addition, one of those 
trusts owns 100 percent of the voting common stock of ACCo.
Peter H. Coors is a brother of Jeffrey H. Coors, John K. Coors
and Joseph Coors, Jr. and son of Joseph Coors and is a director
and executive officer of ACCo and Coors Brewing.  Joseph Coors
and William K. Coors are brothers and directors of ACCo.  ACX and
ACCo, or their subsidiaries, have certain business relationships
and have engaged or propose to engage in certain transactions
with one another, as described below.

Transactions with Adolph Coors Company

     In connection with the 1992 Spin-Off, certain ACX
subsidiaries entered into market-based, long-term supply
agreements with Coors Brewing to provide packaging, aluminum and
starch products to Coors Brewing for use in its business.

     Under the original packaging supply agreement, Coors Brewing
agreed to purchase and Graphic Packaging agreed to supply
substantially all of Coors Brewing's paperboard and label
packaging requirements through 1997.  In early 1997, this
agreement was modified and extended to a three year, rolling term
contract.  The aluminum supply agreement was cancelled in 1995
and ACX and ACCo entered into  two successive one year contracts
for 1995 and 1996.  Since late 1994, American National Can
("ANC") has acted as purchasing agent with GAC for certain joint
operations between CBC and ANC.  ANC ordered tabstock from Golden
Aluminum in 1996 and limited quantities of bodystock.  ACX sold
the aluminum business in March 1997.  Under the starch supply
agreement which was amended in 1996, Coors Brewing agreed to
purchase and Golden Technologies agreed to sell 100 million
pounds of refined corn starch annually through 1997.  In March
1997, the starch supply agreement was extended through 1999.
Total sales under these supply contracts are a material source
of revenue for the Company, accounting for sales of approximately
$145,000,000 in 1996.  Sales to CBC of approximately $120,000,000
are estimated for 1997 under the packaging and the starch supply
contracts.  Effective upon the sale of GAC to Crown Cork & Seal
in March 1997, GAC is no longer a subsidiary of the Company.

     In addition to these supply agreements, Golden Aluminum
purchased aluminum scrap from Coors Brewing's can making
operations in the amount of $240,000 in 1996.  Also, Coors
Brewing and Golden Technologies are parties to an agreement under
which Golden Technologies purchases brewery by-products and
retains a percentage of the net sales price on the resale of such
by-products.  In 1997, the by-products agreement was extended
through 1999.  Payments to Coors Brewing under this contract were
approximately $10,000,000 in 1996 and are also
anticipated to be approximately $10,000,000 in 1997.

     In addition, certain subsidiaries of ACX and ACCo are
parties to a few miscellaneous market-based transactions.  The
Company's real estate brokerage subsidiary has provided real
estate management and other services to Coors Brewing and Coors
Brewing provides water and waste water treatment services for an
ACX ceramics facility located on property leased from Coors
Brewing.  In addition, the ceramics subsidiary sold certain
miscellaneous products to CBC, including ceramic can tooling for
Coors Brewing's can lines. During 1996, the Company received approximately 
$370,000 for the services and products it provided to ACCo as described in
this paragraph, and, because the sale of certain described
ceramic products and real estate services have been discontinued
in 1997, anticipates it will receive approximately $70,000 for
these services and products in 1997.  During 1996, the Company
paid ACCo and its subsidiaries approximately $310,000 for the
services provided by ACCo as described in this paragraph, and
anticipates it will pay approximately $370,000 in 1997 for these
services.

     An ACX subsidiary is a general partner in a limited
partnership in which Coors Brewing is the limited partner.  The 
partnership owns, develops, operates and sells certain real estate 
previously owned directly by Coors Brewing or ACCo.  Each partner is 
obligated to make additional cash contributions of up to $500,000 upon 
call of the general partner.  Distributions of $1,500,000 were made to
each partner in 1996.  Distributions are allocated equally
between the partners until Coors Brewing recovers its investment
and thereafter 80 percent to the general partner and 20 percent
to Coors Brewing.  It is estimated that distributions for 1997
will be $1,500,000 to each partner.

Other Transactions

     In 1996, the Compensation Committee approved the purchase by
the Company, of David H. Hofmann's residence for its appraised
value of $925,000.  The appraised value was determined by
averaging the results of three independent appraisals.  The
Company is in the process of consummating the sale of this
property for its appraised value.  Also, in connection with this
transaction, the Company paid in 1997 approximately $90,000 in
commissions and selling costs, which includes repair of the
property's septic system for $30,000.

     In 1997, the Company agreed to either directly loan or
guarantee a third party line of credit for two years, not to
exceed $8 million, to National Empowerment Television, Inc.
("NET").  NET is a television network based in Washington, D.C.
which offers 24-hour programming in current events.  Specific
terms have not yet been agreed to under this guaranty.  However,
it has been preliminarily agreed that the loan will be at the
lowest possible interest rate, not to exceed Prime Rate and in
return, the Company will receive the right to purcahse shares of
NET's common stock at a 10 percent discount per share provided
certain conditions are met.  If the Company is called upon to
satisfy the guaranty, the Company has the option to convert the
loan into an equity position of NET.  Jeffrey H. Coors, an
officer and director of the Company, is a member of the board of
directors of NET and of the Free Congress Foundation ("FCF"), a
substantial shareholder of NET.  Mr. Coors is also a trustee of
Castle Rock Foundation which is a shareholder of NET.  John D.
Beckett, a director of the Company, beneficially owns shares of
NET and is also a member of the board of directors of FCF.  Jed
J. Burnham, an officer of the Company, has agreed to serve, at
the Company's request, as a member of the board of directors of
NET in 1997.

Indebtedness of Management

     In December 1996, the Company made a non-interest bearing
loan to David H. Hofmann, an officer of the Company, in the
amount of $200,000.  The note is secured by a mortgage on a
parcel of land consisting of 15 acres (the "Property").  The note
is due and payable at the earlier of:  (1) five years from its
effective date, and (2) sale of the Property.  Any and all sales
proceeds for the Property are to be applied first to repay the
note.


OTHER BUSINESS
_____________________________________________________________________________

     The Board of Directors of the Company is not aware of any
other matters that are to be presented at the Annual Meeting.
Nevertheless, if other matters should properly come before the
Annual Meeting, the persons named in the proxy will vote on these
matters in accordance with their judgment.


INFORMATION ON INDEPENDENT ACCOUNTANTS
_____________________________________________________________________________

     The Board has unanimously reappointed the firm of Price
Waterhouse LLP ("Price Waterhouse") as independent accountants
for the 1997 fiscal year.  A representative of Price Waterhouse
will be present at the Annual Meeting to answer questions from
the shareholders and will be given an opportunity to make a
statement on behalf of Price Waterhouse if he desires.


DIRECTOR AND OFFICER SECURITIES REPORTS
_____________________________________________________________________________

     The Company's executive directors and officers, and persons
who own more than 10 percent of the Company's equity securities
are required to file under the Securities Exchange Act of 1934
reports of ownership and changes of ownership with the Securities
and Exchange Commission.  Based solely upon information provided
to the Company, the Company believes that during the fiscal year
ended December 31, 1996 all filing requirements applicable to
directors and executive officers, and greater than 10 percent
beneficial owners, have been complied with.

RESOLUTIONS PROPOSED BY INDIVIDUAL SHAREHOLDERS
_____________________________________________________________________________

     In order to be considered for inclusion in the Company's
Proxy Statement and form of proxy relating to the Company's next
Annual Meeting of Shareholders following the end of the Company's
1997 fiscal year, proposals by individual shareholders must be
received by the Company no later than December 1, 1997.

AVAILABILITY OF REPORT ON FORM 10-K
____________________________________________________________________________

     Upon written request, the Company will provide without
charge a copy of its Annual Report on Form 10-K (without
exhibits) for the fiscal year ended on December 31, 1996, to any
of the Company's shareholders of record at the close of business
on March 26, 1997.  Any request for a copy of the Company's
Annual Report on Form 10-K should be mailed to:  Shareholder
Relations, ACX Technologies, Inc., 16000 Table Mountain Parkway,
Golden, Colorado  80403.




     This Notice and Proxy Statement are sent by order of the
Board of Directors.




     Dated:    March 31, 1997      _________________________________________
                                   Jill B. W. Sisson, General
                                   Counsel and Secretary



                            EXHIBIT A
                                               Amended as of May 13, 1997
                                
                     ACX TECHNOLOGIES, INC.
                      EQUITY INCENTIVE PLAN
                                
                                
                            Section 1
                                
                          Introduction
                                
         1.1   Introduction. ACX Technologies, Inc.,  a  Colorado
corporation hereinafter referred to, together with its Affiliated
Corporations  (as defined in subsection 2.1(a)) as the  "Company"
except   where   the   context  otherwise  requires,   previously
established the ACX Technologies, Inc. Equity Incentive Plan (the
"Plan")  for  certain key employees of the  Company.   The  Plan,
which  permits  the grant of stock options and  restricted  stock
awards  to  certain key employees of the Company,  was  effective
August 12, 1992 and was previously amended and restated effective
November  11,  1992,  October 20, 1994,  February  14,  1995  and
November 14, 1995.  Pursuant to the power granted in Section  16,
the  Company hereby further amends and restates the Plan  in  its
entirety, effective May 13, 1997.
         
         1.2   Purposes.  The  purposes  of the Plan  are  to  provide  
the  key employees  selected  for participation in  the  Plan  with  added
incentives  to  continue in the service of  the  Company  and  to
create  in  such employees a more direct interest in  the  future
success  of  the operations of the Company by relating  incentive
compensation  to the achievement of long-term corporate  economic
objectives,  so  that  the income of the key  employees  is  more
closely  aligned  with the income of the Company's  shareholders.
The  Plan is also designed to attract key employees and to retain
and  motivate participating employees by providing an opportunity
for investment in the Company.
         
         1.3     Effective  Date.  The original effective date of  the  Plan  
(the "Effective Date") was August 12, 1992. This Plan, each  amendment
to  the Plan, and each option or other award granted hereunder is
conditioned on and shall be of no force or effect until  approval
of  the Plan by the holders of the shares of voting stock of  the
Company  unless the Company, on the advice of counsel, determines
that shareholder approval is not necessary.

                            Section 2
                                
                           Definitions
         
         2.1     Definitions.  The  following terms shall have  the  meanings  
set forth below:
             
            (a)  "Affiliated  Corporation" means any corporation or  other  
entity (including  but not limited to a partnership) that is  affiliated
with  ACX Technologies, Inc. through stock ownership or otherwise
and  is  treated  as  a common employer under the  provisions  of
Sections 414(b) and (c) of the Code, or is a parent or subsidiary
of the Company as defined in Section 424 of the Code.
             
            (b)  "Award"  means  an  Option,  a  Restricted  Stock  Award   
issued hereunder, a grant of Stock made hereunder, an offer to  purchase
Stock made hereunder, or Stock Units granted hereunder.
             
            (c)  "Board" means the Board of Directors of the Company.
             
            (d)   "Code"  means  the Internal Revenue Code of 1986, as  
it  may  be amended from time to time.
             
            (e)   "Committee" means a committee consisting of members of the  
Board who are empowered hereunder to take actions in the administration
of  the Plan.  The Committee shall be so constituted at all times
as  to permit the Plan to comply with Rule 16b-3 or any successor
rule  promulgated under the Securities Exchange Act of 1934  (the
"1934 Act") and to permit the Plan to satisfy the requirement  of
administration  by  "outside directors"  within  the  meaning  of
Section  162(m)  of the Code. Members of the Committee  shall  be
appointed  from  time to time by the Board, shall  serve  at  the
pleasure  of  the Board and may resign at any time  upon  written
notice to the Board.
             
            (f)  "Effective Date" means the original effective date of  the 
Plan, August 12, 1992.
             
            (g)   "Eligible   Employees"  means  those  key  employees  
(including, without   limitation,  officers  and  directors  who   are   also
employees)  of  the Company or any division thereof,  upon  whose
judgment, initiative and efforts the Company is, or will  become,
largely dependent for the successful conduct of their business.
             
            (h)  "Fair  Market Value" means the average of the highest and  
lowest prices  of  the Stock as reported on the New York Stock  Exchange
("NYSE") on a particular date. If there are no Stock transactions
on such date, the Fair Market Value shall be determined as of the
immediately   preceding   date  on   which   there   were   Stock
transactions. If the price of the Stock is not reported on  NYSE,
the  Fair Market Value of the Stock on the particular date  shall
be as determined by the Committee using a reference comparable to
the  NYSE  system.  If, upon exercise of an Option, the  exercise
price  is  paid by a broker's transaction as provided in  section
7.2(g)(ii)(D), Fair Market Value, for purposes of  the  exercise,
shall be the price at which the Stock is sold by the broker.
            
            (i)  "Incentive Option" means an Option designated as such and 
granted in accordance with Section 422 of the Code.
            
            (j)  "Non-Qualified  Option"  means  any Option  other  than  an  
Incentive Option.
            
            (k)  "Option" means a right to purchase Stock at a stated price 
for  a specified  period of time.  Options granted under the Plan  shall
be either Incentive Options or Non-Qualified Options.
            
            (l)  "Option  Price" means the price at which shares of Stock  
subject to  an  Option  may be purchased, determined in  accordance  with
subsection 7.2(b) and 7.3(b).
            
            (m)  "Participant"  means  an  Eligible  Employee  designated  
by  the Committee  from  time  to time during the term  of  the  Plan  to
receive one or more of the Awards provided under the Plan.
            
            (n)  "Restricted  Stock Award" means an award of Stock  granted  
to  a Participant  pursuant  to Section 8 that is  subject  to  certain
restrictions  imposed in accordance with the provisions  of  such
Section.
            
            (o)  "Stock" means the $0.01 par value common stock of the 
Company.
            
            (p)  "Stock  Unit"  means a measurement component equal  to  
the  Fair Market  Value  of  one share of Stock on the  date  for  which  a
determination is made pursuant to the provisions of this Plan.
             
         2.2     Gender  and  Number.   Except  when otherwise  indicated  
by  the context,  the  masculine gender shall also include  the  feminine
gender,  and  the definition of any term herein in  the  singular
shall also include the plural.

                            Section 3
                                
                       Plan Administration
         
         The  Plan  shall be administered by the  Committee.   In
accordance with the provisions of the Plan, the Committee  shall,
in  its  sole discretion, select the participants from among  the
Eligible  Employees, determine the Awards to be made pursuant  to
the  Plan,  the number of Stock Units or shares of  Stock  to  be
issued  thereunder and the time at which such Awards  are  to  be
made,  fix the Option Price, period and manner in which an Option
becomes  exercisable,  establish  the  duration  and  nature   of
Restricted  Stock  Award restrictions, establish  the  terms  and
conditions  applicable to Stock Units, establish  the  terms  and
conditions on which an offer to purchase Stock will be made,  and
establish  such  other  terms  and requirements  of  the  various
compensation incentives under the Plan as the Committee may  deem
necessary or desirable and consistent with the terms of the Plan.
The Committee shall determine the form or forms of the agreements
with  Participants that shall evidence the particular provisions,
terms,  conditions,  rights and duties of  the  Company  and  the
Participants with respect to Awards granted pursuant to the Plan,
which  provisions need not be identical except as may be provided
herein.  The Committee may from time to time adopt such rules and
regulations for carrying out the purposes of the Plan as  it  may
deem  proper  and  in  the best interests of  the  Company.   The
Committee  may  correct  any  defect,  supply  any  omission   or
reconcile  any  inconsistency in the Plan  or  in  any  agreement
entered  into hereunder in the manner and to the extent it  shall
deem  expedient and it shall be the sole and final judge of  such
expediency.  No member of the Committee shall be liable  for  any
action  or determination made in good faith.  The determinations,
interpretations  and other actions of the Committee  pursuant  to
the  provisions  of the Plan shall be binding and conclusive  for
all purposes and on all persons.
         
                            Section 4
                                
                    Stock Subject to the Plan
         
         4.1   Number of Shares.  For each calendar year from and
including the calendar year beginning January 1, 1997 through the
calendar  year beginning January 1, 2001 (5 years), a  number  of
shares  of Stock equal to the amount of two percent (2%)  of  the
total  number  of issued and outstanding shares of  Stock  as  of
December 31 of the calendar year immediately preceding such  year
shall become available for issuance under the Plan.  In addition:
(i)  any  unused  portion of the shares of Stock  remaining  from
those  reserved as of December 31, 1996; (ii) any shares of Stock
available  pursuant to Section 4.2; and (iii) any unused  portion
of  the  two  percent (2%) limit for any calendar year  shall  be
added  to  the aggregate number of shares of Stock available  for
issuance in each calendar year under the Plan.  Out of the  total
number  of shares of Stock available for issuance in any calendar
year  for the grant of Awards, no more than ten percent (10%)  of
such  shares  of  Stock may be granted under  Awards  other  than
Options.   In  no  event,  except as  subject  to  adjustment  as
provided  in  Sections  4.3 and 4.4, shall  more  than  1,000,000
shares  of Stock be cumulatively available for issuance  pursuant
to  the exercise of Incentive Options.  This authorization may be
increased from time to time by approval of the Board and  by  the
shareholders of the Company if, in the opinion of counsel for the
Company,  shareholder approval is required. Shares of Stock  that
may  be  issued  upon  exercise of Options, that  are  issued  as
Restricted Stock Awards, that are purchased under the Plan,  that
are  issued with respect to Stock Units, and that are  issued  as
incentive compensation under the Plan shall be applied to  reduce
the maximum number of shares of Stock remaining available for use
under the Plan. The Company shall at all times during the term of
the  Plan  and  while any Options or Stock Units are  outstanding
retain  as  authorized and unissued Stock at least the number  of
shares  from  time to time required under the provisions  of  the
Plan,  or  otherwise assure itself of its ability to perform  its
obligations hereunder.
         
         4.2  Other Shares of Stock. Any shares of Stock that are 
subject to an Option  that expires or for any reason is terminated 
unexercised, any  shares of Stock that are subject to an Award (other 
than  an Option)  and that are forfeited and any shares of Stock  withheld
for the payment of taxes or received by the Company as payment of
the  exercise  price  of  an Option, shall  automatically  become
available for use under the Plan.
         
         4.3  Adjustments for Stock Split, Stock Dividend, Etc. 
If the  Company shall  at  any  time  increase  or decrease  the  
number  of  its outstanding shares of Stock or change in any way 
the  rights  and privileges  of  such shares by means of the payment  
of  a  stock dividend  or any other distribution upon such shares  
payable  in Stock,  or  through  a  stock split, subdivision,  
consolidation, combination,  reclassification or recapitalization 
involving  the Stock, then in relation to the Stock that is affected by one  
or more  of the above events, the numbers, rights and privileges  of
the  following shall be increased, decreased or changed  in  like
manner as if they had been issued and outstanding, fully paid and
nonassessable at the time of such occurrence: (i) the  shares  of
Stock  as to which Awards may be granted under the Plan and  (ii)
the shares of the Stock then included in each outstanding  Award
granted hereunder.
         
         4.4  Other Distributions and Changes in the Stock. If
         
            (a)  the Company  shall at any time distribute with 
respect to  the  Stock assets or securities of persons other than 
the Company (excluding cash or distributions referred to in Section 4.3),
            
            (b)  the  Company  shall at any  time  grant  to  the
holders  of its Stock rights to subscribe pro rata for additional
shares thereof or for any other securities of the Company, or
            
            (c)  there  shall  be  any other  change  (except  as
described  in Section 4.3), in the number or kind of  outstanding
shares  of  Stock or of any stock or other securities into  which
the  Stock  shall  be  changed or for which it  shall  have  been
exchanged,
             
and  if the Committee shall in its discretion determine that  the
event  described  in subsection (a), (b), or (c) above  equitably
requires an adjustment in the number or kind of shares subject to
an  Option or other Award, an adjustment in the Option  Price  or
the  taking  of  any  other  action by the  Committee,  including
without  limitation,  the  setting  aside  of  any  property  for
delivery to the Participant upon the exercise of an Option or the
full vesting of an Award, then such adjustments shall be made, or
other  action  shall  be  taken, by the Committee  and  shall  be
effective  for  all purposes of the Plan and on each  outstanding
Option  or  Award that involves the particular type of stock  for
which  a  change  was  effected.  Notwithstanding  the  foregoing
provisions of this Section 4.4, pursuant to Section 8.3 below,  a
Participant  holding Stock received as a Restricted  Stock  Award
shall  have the right to receive all amounts, including cash  and
property of any kind, distributed with respect to the Stock  upon
the Participant's becoming a holder of record of the Stock.
             
         4.5  General  Adjustment Rules. No adjustment or substitution 
provided for  in  this  Section  4 shall require the  Company  to  sell  a
fractional share of Stock under any Option, or otherwise issue  a
fractional  share  of  Stock,  and  the  total  substitution   or
adjustment with respect to each Option and other Award  shall  be
limited  by  deleting any fractional share.  In the case  of  any
such  substitution or adjustment, the total Option Price for  the
shares of Stock then subject to the Option shall remain unchanged
but  the  Option Price per share under each such Option shall  be
equitably  adjusted by the Committee to reflect  the  greater  or
lesser  number of shares of Stock or other securities into  which
the  Stock  subject  to  the Option may have  been  changed,  and
appropriate adjustments shall be made to other Awards to  reflect
any   such  substitution  or  adjustment.   Any  adjustments   to
Incentive  Options shall comply with the requirements of  Section
424 of the Code.
         
         4.6  Determination  by  the  Committee, Etc.  Adjustments  
under  this Section  4  shall be made by the Committee, whose  
determinations with  regard thereto shall be final and binding upon 
all  parties thereto.
         
                            Section 5
                                
                  Reorganization or Liquidation
                                
          If  the  Company is merged or consolidated with another
corporation and the Company is not the surviving corporation,  or
if  all  or  substantially all of the assets or more  than  fifty
percent  (50%) of the outstanding voting stock of the Company  is
acquired by any other corporation, business entity or person,  or
in  case  of a reorganization (other than a reorganization  under
the   United  States  Bankruptcy  Code),  including  a   divisive
reorganization  under Section 355 of the Code, or liquidation  of
the  Company, and if the provisions of Section 12 do  not  apply,
the  Committee,  or  the board of directors  of  any  corporation
assuming  the obligations of the Company, shall, as to  the  Plan
and  outstanding  Options  and  other  Awards,  either  (i)  make
appropriate  provision for the adoption and continuation  of  the
Plan  or a similar plan by the acquiring or successor corporation
or  by the corporation that employs the Participant following the
reorganization  and  for the protection of any  such  outstanding
Options  and  other Awards by the substitution  on  an  equitable
basis  of  appropriate stock of the Company  or  of  the  merged,
consolidated or otherwise reorganized corporation which  will  be
issuable  with respect to the Stock, provided that no  additional
benefits  shall be conferred upon the Participants  holding  such
Options  and  other Awards as a result of such substitution,  and
the  excess  of  the aggregate Fair Market Value  of  the  shares
subject  to the Options immediately after such substitution  over
the  Option  Price  thereof is not more than the  excess  of  the
aggregate Fair Market Value of the shares subject to such Options
immediately  before  such  substitution  over  the  Option  Price
thereof, or (ii) upon written notice to the Participants, provide
that all unexercised Options must be exercised within a specified
number  of  days  of  the date of such notice  or  they  will  be
terminated.  In the latter event, the Committee shall  accelerate
the  exercise  dates  of outstanding Options and  accelerate  the
restriction  period and modify the performance  requirements  for
any  outstanding  Awards so that all Options  and  Awards  become
fully  vested  or payable prior to any such event. The  Committee
may,   in  its  sole  discretion,  establish  a  date  by   which
outstanding Options must be exercised prior to reorganization, or
establish  periods during which Options may not be exercised,  in
order to comply with corporate or securities law or to facilitate
the orderly administration of the Plan.

                            Section 6
                                
                          Participation

         6.1   In General.   Participants  in  the Plan  shall  be  
those  Eligible Employees  who, in the judgment of the Committee, are 
performing, or  during the term of their incentive arrangement will  perform,
vital  services  in the management, operation and development  of
the  Company  or  an  Affiliated Corporation,  and  significantly
contribute, or are expected to significantly contribute,  to  the
achievement   of   long-term   corporate   economic   objectives.
Participants may be granted from time to time one or more Awards;
provided,  however, that the grant of each such  Award  shall  be
separately  approved by the Committee, and receipt  of  one  such
Award  shall not result in automatic receipt of any other  Award.
Upon  determination  by the Committee that  an  Award  is  to  be
granted  to a Participant, written notice shall be given to  such
person,  specifying  the  terms, conditions,  rights  and  duties
related  thereto.  Each Participant shall,  if  required  by  the
Committee, enter into an agreement with the Company, in such form
as the Committee shall determine and which is consistent with the
provisions of the Plan, specifying such terms, conditions, rights
and  duties. Awards shall be deemed to be granted as of the  date
specified  in the grant resolution of the Committee,  which  date
shall  be the date of any related agreement with the Participant.
In  the event of any inconsistency between the provisions of  the
Plan   and  any  such  agreement  entered  into  hereunder,   the
provisions of the Plan shall govern.
         
         6.2  Restriction on Award Grants to Certain Individuals.
Notwithstanding  the  foregoing provisions of  Section  
6.1,  the Committee  shall not grant any Award to any lineal descendant  
of Adolph  Coors, Jr. without first consulting with tax counsel  for
the  Company as to the effect of such grant on the status of  the
Company  as  a "personal holding company" within the  meaning  of
Section 542 of the Code.
         
         6.3  General Restrictions on Awards.
Awards  covering  no more than 600,000 shares  of  Stock  may  be
granted  to  any Participant under this Plan during any  calendar
year,  beginning  with the 1997 calendar  year.   The  number  of
shares  set forth in the preceding sentence shall be adjusted  to
reflect changes in the capital of the Company in accordance  with
the provisions of Section 4.3 and 4.4.  To the extent required by
Section  162(m)  of the Code, shares of Stock subject  to  Awards
which are canceled or which are otherwise adjusted as provided in
Section  162(m) of the Code shall continue to be counted  against
the foregoing.
         
                            Section 7
                                
                          Stock Options
                                
         7.1  Grant of Stock Options.  Coincident with or following 
designation for  participation in the Plan, a Participant may be granted  
one or  more  Options.   The Committee in its sole  discretion  shall
designate  whether an Option is an Incentive  Option  or  a  Non-
Qualified  Option.   The Committee may grant  both  an  Incentive
Option and a Non-Qualified Option to an Eligible Employee at  the
same  time  or  at different times.  Incentive Options  and  Non-
Qualified  Options,  whether granted  at  the  same  time  or  at
different times, shall be deemed to have been awarded in separate
grants and shall be clearly identified, and in no event shall the
exercise  of  one Option affect the right to exercise  any  other
Option  or  affect the number of shares of Stock  for  which  any
other  Option may be exercised, except as provided in  subsection
7.2(j).  An Option shall be considered as having been granted  on
the date specified in the grant resolution of the Committee.
         
         7.2  Stock  Option Certificates.  Each Option granted under  
the  Plan shall be evidenced by a written stock option certificate. A stock
option certificate shall be issued by the Company in the name  of
the  Participant  to  whom  the Option is  granted  (the  "Option
Holder") and shall incorporate and conform to the conditions  set
forth in this Section 7.2.
         
            (a)  Number of Shares.  Each stock option certificate 
shall state that it  covers  a  specified  number  of  shares  of  
the  Stock,  as determined by the Committee.
            
            (b)  Price.   The  price at which each share of Stock  
covered  by  an Option  may be purchased shall be determined in each 
case by  the Committee and set forth in the stock option certificate,  
but  in no  event  shall the price be less than 100 percent of  the  Fair
Market Value of the Stock on the date the Option is granted.
            
            (c)  Duration of Options: Restrictions on Exercise.  Each 
stock option certificate  shall  state the period of time, determined  
by  the Committee, within which the Option may be exercised by the Option
Holder  (the  "Option  Period"), and shall  also  set  forth  any
installment or other restrictions on Option exercise during  such
period,  if  any,  as  may be determined by the  Committee.   The
Option  Period for Incentive Options must end, in all cases,  not
more than 10 years from the date the Incentive Option is granted.
            
            (d)  Termination of Employment, Death, Disability, Etc.  
The Committee may, at the time of grant of an Option, specify the 
period during which  the  Option  may  be  exercised following  
termination  of employment.  The Committee may amend an Option 
previously granted to  an Option Holder to extend the period during 
which the Option may be exercised following termination of employment.  
The effect of  this  subsection 7.2(d) shall be limited to  determining  
the consequences  of  a  termination and nothing in  this  subsection
7.2(d)  shall restrict or otherwise interfere with the  Company's
discretion  with  respect  to  the termination  of  any  person's
employment  or  other  relationship with  the  Company.   If  the
Committee  does  not so specify at the time of the  grant  of  an
Option  or  does not subsequently amend the Option, the following
shall apply:
                      
                 (i)  If the  employment  of  the Option Holder is 
terminated  within  the Option Period for cause, as determined by 
the Company, the Option shall  thereafter  be void for all purposes.   
As  used  in  this subsection  7.2(d),  "cause" shall mean,  as  
determined  by  the Company,  a  violation of the Company's established 
policies  and procedures or a breach of the Option Holder's fiduciary  
duty  to the  Company, provided that the effect of this subsection  7.2(d)
shall be limited to determining the consequences of a termination
and  that  nothing  in this subsection 7.2(d) shall  restrict  or
otherwise interfere with the Company's discretion with respect to
the termination of any employee.
                 
                 (ii)   If the  Option Holder retires from employment 
by the Company or  its affiliates  during the Option Period pursuant  
to  the  Company's Retirement  Plan,  the  Option may be  exercised  
by  the  Option Holder,  or  in  the  case of death by the persons  
specified  in subsection (iii) of this subsection 7.2(d), during the  
remainder of  the Option Period; provided, however, that the Committee may,
in  its  sole  discretion, at the time  of  the  Option  Holder's
retirement,  require  that the Option be  exercised  within  such
shorter period as may be specified by the Committee, which in  no
event  shall  be  less  than  three months  (provided  that  such
exercise  must  occur within the Option Period).   The  foregoing
sentence shall apply only to Options granted under the Plan on or
after  February 13, 1996.  The provisions of the Plan  in  effect
prior  to such date shall apply to Options granted prior to  such
date.   If  the  Option  Holder becomes disabled  (as  determined
pursuant to the Company's Long-Term Disability Plan), the  Option
may be exercised by the Option Holder, or in the case of death by
the  persons  specified in subsection (iii)  of  this  subsection
7.2(d),  within thirty-six months following his or her disability
(provided  that  such  exercise  must  occur  within  the  Option
Period).   In  any  of the foregoing cases,  the  Option  may  be
exercised only within the applicable time period specified  above
and  only  as  to  the shares as to which the Option  had  become
exercisable  on  or  before  the  date  of  the  Option  Holder's
termination of employment.
                 
                 (iii)   If the  Option  Holder  dies during the 
Option  Period  while  still employed  or within the three-month 
period referred  to  in  (iv) below, or within the applicable period 
referred to in (ii) above, the  Option may be exercised by those 
entitled to do so under the Option  Holder's will or by the laws of 
descent and  distribution within  fifteen  months  following  the  
Option  Holder's   death (provided  that  such  exercise  must  
occur  within  the  Option Period), but not thereafter.  In any 
such case, the Option may be exercised only as to the shares as to 
which the Option had become exercisable on or before the date of 
the Option Holder's death.
                 
                 (iv)   If the employment of the Option Holder by 
the Company is terminated (which for this purpose means that the 
Option Holder is no longer employed  by the Company or by an 
Affiliated Corporation)  within the  Option  Period  for any reason 
other than cause,  retirement pursuant  to  the  Company's Retirement 
Plan, disability  or  the Option  Holder's death, the Option may 
be exercised by the Option Holder within three months following the 
date of such termination (provided  that  such  exercise  must  
occur  within  the  Option Period), but not thereafter.  In any such 
case, the Option may be exercised only as to the shares as to which the 
Option had become exercisable on or before the date of termination of 
employment.
                 
            (e)  Transferability.   Each Option shall not be transferable  
by  the Option  Holder except by will or pursuant to the laws of  descent
and distribution, and such Option shall be exercisable during the
Option  Holder's lifetime only by him or her, or in the event  of
disability  or  incapacity,  by his  or  her  guardian  or  legal
representative.  Notwithstanding the foregoing to  the  contrary,
at  the Committee's discretion, an Option may permit the transfer
of  such Option, other than an Incentive Option, by the recipient
thereof,  subject  to  such  terms,  conditions  and  limitations
prescribed  by  the Committee, and the applicable  transferee  of
such  Option  shall be treated under the Plan and  any  agreement
covering  such  Option as the Participant  for  purposes  of  any
exercise of such Option.
            
            (f)  Agreement  to Continue in Employment.  Each Option 
Holder  agrees to  remain  in the employment of the Company, at the 
pleasure  of the  Company, for a continuous period of at least one year 
after the  date of such stock option agreement, at the salary  rate  in
effect  on the date of such agreement or at such changed rate  as
may be fixed, from time to time, by the Company.
            
            (g)  Exercise, Payments, Etc.
           
                 (i)  The method  for  exercising the Option granted therein  
shall  be  by delivery  to  the Corporate Secretary of the Company a written
notice specifying the number of shares with respect to which such
Option is exercised and payment of the Option Price.  Such notice
shall  be  in  a  form  satisfactory to the Committee  and  shall
specify the particular Option (or portion thereof) that is  being
exercised  and  the number of shares with respect  to  which  the
Option  is  being  exercised.  The exercise of the  Stock  Option
shall  be  deemed effective upon receipt of such  notice  by  the
Corporate Secretary and payment to the Company.  If requested  by
the  Company,  such  notice  shall contain  the  Option  Holder's
representation  that  he  or  she is  purchasing  the  Stock  for
investment purposes only and his or her agreement not to sell any
Stock  so  purchased in any manner that is in  violation  of  the
Securities Act of 1933, as amended, or any applicable state  law.
Such  restrictions, or notice thereof, shall  be  placed  on  the
certificates  representing the Stock so purchased.  The  purchase
of  such Stock shall take place at the principal offices  of  the
Company  upon delivery of such notice, at which time the purchase
price of the Stock shall be paid in full by any of the methods or
any  combination  of  the methods set forth  in  (ii)  below.   A
properly  executed certificate or certificates  representing  the
Stock  shall be issued by the Company and delivered to the Option
Holder.   If shares of Stock are used to pay all or part  of  the
exercise price, an additional certificate shall be issued by  the
Company  and  delivered  to the Option  Holder  representing  the
additional  shares, in excess of the Option Price, to  which  the
Option  Holder  is entitled as a result of the  exercise  of  the
Option.
                 
                 (ii)  The exercise  price shall be paid by any of 
the following methods  or any combination of the following methods:
                 
                     
                    (A)  in cash;
                     
                    (B)  by certified or cashier's check payable to the 
order of the Company;
                    
                    (C)  by delivery   to   the  Company  of  a  written  
     statement of attestation,  in  such form as may be  prescribed  
     for  this purpose  by  the Committee, signed by the Option Holder  and
     certifying  that  the Option Holder is  electing  to  use  a
     specified number of shares of Stock then owned by the Option
     Holder  to  pay  the purchase price of the  Stock  purchased
     pursuant  to  the  Option  and that  the  Option  Holder  is
     electing to have issued to him or her the additional  shares
     of Stock, in excess of the Option Price, to which the Option
     Holder  is  entitled  as a result of  the  exercise  of  the
     Option; provided, however, that no shares of Stock owned  by
     an  Option  Holder may be used for this purpose unless  such
     Stock  has been held by the Option Holder for more than  six
     months; for purposes of this Plan, the Fair Market Value  of
     any  shares  of  Stock  designated by an  Option  Holder  as
     payment  of  the purchase price upon exercise of the  Option
     shall be the Fair Market Value as of the exercise date;  the
     exercise  date  shall  be  the  day  of  delivery   of   the
     certificate  of attestation with respect to  the  shares  of
     Stock used as payment of the Option Price; or
                    
                    (D)  by delivery  to  the Company of a properly 
     executed  notice  of exercise together with irrevocable instructions 
     to a  broker to  deliver  to  the  Company promptly  the  amount  of  
     the proceeds of the sale of all or a portion of the Stock or  of
     a loan from the broker to the Option Holder necessary to pay
     the exercise price.
                     
            (h)  Date of  Grant.  An option shall be considered as 
having been  granted on the date specified in the grant resolution 
of the Committee.
            
            (i)  Notice  of  Sale  of Stock: Withholding.  Upon  exercise  
of  the Option,  the  Option  Holder shall make appropriate  arrangements
with  the  Company  to  provide  for  the  amount  of  additional
withholding  required by Sections 3102 and 3402 of the  Code  and
applicable state income tax laws, including payment of such taxes
through delivery of shares of Stock or by withholding Stock to be
issued under the Option, as provided in Section 18.
            
            (j)  Issuance of Additional Option.  If an Option Holder 
pays  all  or any  portion  of the exercise price of a substituted Option  
with Stock,  or  pays all or any portion of the applicable withholding
taxes  with respect to the exercise of a substituted Option  with
Stock  that  has been held by the Option Holder for more  than  a
period,  not  shorter than six months, to be  determined  by  the
Committee,  the Committee may, in its sole discretion,  grant  to
such Option Holder a new Option covering the number of shares  of
Stock  used  to  pay such exercise price and/or withholding  tax.
The  new Option shall have an Option Price per share equal to the
Fair Market Value of a share of Stock on the date of the exercise
of  the  substituted  Option and shall have the  same  terms  and
provisions  as  the  substituted  Option,  except  as   otherwise
determined by the Committee in its sole discretion.
         
         7.3  Restrictions on Incentive Options.
         
            (a)   Initial  Exercise.  The aggregate  Fair  Market
Value  of  the  shares of Stock with respect to  which  Incentive
Options are exercisable for the first time by an Option Holder in
any calendar year, under this Plan or otherwise, shall not exceed
$100,000.  For this purpose, the Fair Market Value of the  shares
of  Stock  shall  be determined as of the date of  grant  of  the
Incentive Option.
         
          (b)      Ten  Percent Shareholders.  Incentive  Options
granted  to an Option Holder who is the holder of record  of  ten
percent  (10%)  or more of the outstanding Stock of  the  Company
shall  have  an Option Price equal to 110 percent (110%)  of  the
Fair Market Value of the shares of Stock on the date of grant  of
the  Option and the Option Period for any such Option  shall  not
exceed five years.
         
         7.4  Shareholder Privileges.  No Option Holder shall have  
any  rights as  a shareholder with respect to any shares of Stock 
covered  by an Option until the Option Holder becomes the holder of 
record of such  Stock,  and no adjustments shall be made for  dividends  
or other distributions or other rights as to which there is a record
date preceding the date such Option Holder becomes the holder  of
record of such Stock, except as provided in Section 4.
         
                            Section 8
                                
                     Restricted Stock Awards
                                
         8.1  Grant  of  Restricted Stock Awards.  Coincident with or 
following designation  for  participation in the Plan,  the  Committee  may
grant   a  Participant  one  or  more  Restricted  Stock   Awards
consisting of shares of Stock.  The number of shares granted as a
Restricted Stock Award shall be determined by the Committee.
         
         8.2  Restrictions.  A Participant's right to retain a Restricted 
Stock Award  granted to him under Section 8.1 shall be subject to  such
restrictions,  including  but  not  limited  to  his   continuous
employment  by  the  Company or an Affiliated Corporation  for  a
restriction  period specified by the Committee or the  attainment
of   specified  performance  goals  and  objectives,  as  may  be
established  by  the Committee with respect to such  Award.   The
Committee may in its sole discretion require different periods of
employment  or  different performance goals and  objectives  with
respect to different Participants, to different Restricted  Stock
Awards  or  to separate, designated portions of the Stock  shares
constituting a Restricted Stock Award. In the event of the  death
or disability (as defined in subsection 7.2(d)) of a Participant,
or  the  retirement  of  a  Participant in  accordance  with  the
Company's  established retirement policy, all  employment  period
and other restrictions applicable to Restricted Stock Awards then
held  by him shall lapse with respect to a pro rata part of  each
such  Award based on the ratio between the number of full  months
of  employment completed at the time of termination of employment
from  the  grant of each Award to the total number of  months  of
employment  required  for such Award to be fully  nonforfeitable,
and   such  portion  of  each  such  Award  shall  become   fully
nonforfeitable.  The remaining portion of each such  Award  shall
be  forfeited  and shall be immediately returned to the  Company.
In the event of a Participant's termination of employment for any
other  reason,  any  Restricted Stock  Awards  as  to  which  the
employment  period or other restrictions have not been  satisfied
(or waived or accelerated as provided herein) shall be forfeited,
and  all  shares  of Stock related thereto shall  be  immediately
returned to the Company.
         
         8.3  Privileges  of  a  Stockholder, Transferability.   A  
Participant shall  have  all voting, dividend, liquidation and  other  
rights with  respect to Stock in accordance with its terms  received  by
him  as  a  Restricted Stock Award under this Section 8 upon  his
becoming  the holder of record of such Stock; provided,  however,
that  the  Participant's  right to sell, encumber,  or  otherwise
transfer  such  Stock  shall be subject  to  the  limitations  of
Section 13.2 and Section 18.
         
         8.4  Enforcement of Restrictions.  The Committee shall cause a  
legend to  be  placed on the Stock certificates issued pursuant to  each
Restricted Stock Award referring to the restrictions provided  by
Sections 8.2 and 8.3 and, in addition, may in its sole discretion
require  one  or more of the following methods of  enforcing  the
restrictions referred in Sections 8.2 and 8.3:
         
            (a)  Requiring the Participant to keep the Stock certificates,  
duly endorsed,  in  the custody of the Company while the  restrictions
remain in effect; or
             
            (b)  Requiring that the Stock certificates, duly endorsed, 
be held in the custody of a third party while the restrictions remain  in
effect.

                            Section 9
                                
                        Purchase of Stock
         
         9.1  General.   From  time to time the Company may make  an  
offer  to certain  Participants, designated by the Committee  in  its  sole
discretion,  to purchase Stock from the Company.  The  number  of
shares   of  Stock  offered  by  the  Company  to  each  selected
Participant  shall  be determined by the Committee  in  its  sole
discretion.  The purchase price for the Stock shall be  the  Fair
Market  Value  of the Stock on the date the Stock  is  purchased.
The  Participants who accept the Company's offer  shall  purchase
the  Stock at the time designated by the Committee.  The purchase
shall  be  on  such  additional terms and conditions  as  may  be
determined by the Committee in its sole discretion.
         
         9.2  Other  Terms.  The  Committee may, in  its sole discretion, 
grant Options,  Restricted  Stock,  Stock  Units,  or  any  combination
thereof, on terms and conditions determined by the Committee,  in
its  sole  discretion,  to the Participants  who  purchase  Stock
pursuant to Section 9.1.
         
                           Section 10
                                
                           Stock Units
                                
         10.1  Grant.   A Participant may be granted a number of Stock Units
determined  by  the  Committee.  The number of  shares  of Stock Units, 
the goals and objectives to be satisfied with respect  to
each  grant  of Stock Units, the time and manner of  payment  for
each Stock Unit, and the other terms and conditions applicable to
a grant of Stock Units shall be determined by the Committee.
         
         10.2  Election Under Phantom Equity Plan.  A Participant 
who makes  the election  provided  for in Section 17.4 of the Company's  
Phantom Equity  Plan  to  receive  payment for  his  interest  under  the
Company's Phantom Equity Plan in shares of Stock shall receive  a
grant  of a number of Stock Units calculated pursuant to  Section
17.4  of the Company's Phantom Equity Plan.  The number of  Stock
Units so determined shall be credited to a bookkeeping account in
the Participant's name on the books of the Company.  A number  of
shares  of  Stock equal to the number of Stock Units credited  to
the  Participant shall be transferred to the Participant  at  the
times  and in the manner (lump sum or installments) specified  in
Section 17.4 of the Phantom Equity Plan and as otherwise provided
under the Phantom Equity Plan.
         
                           Section 11
                                
                    Other Common Stock Grants
                  
         From time to time during the duration of this Plan,  the
Board  may,  in its sole discretion, adopt one or more  incentive
compensation arrangements for Participants pursuant to which  the
Participants  may acquire shares of Stock, whether  by  purchase,
outright  grant,  or  otherwise. Any such arrangements  shall  be
subject to the general provisions of this Plan and all shares  of
Stock  issued pursuant to such arrangements shall be issued under
this Plan.

                           Section 12
                                
                        Change in Control
         
         12.1  In General.  Upon a change in control of the Company 
(which for this purpose means ACX Technologies, Inc.) as defined in 
Section 12.3, then (a) all Options shall become immediately exercisable 
in full during  the remaining term thereof, and shall remain so,  whether
or  not  the Participants to whom such Options have been  granted
remain employees of the Company or an Affiliated Corporation; (b)
all  restrictions  with respect to outstanding  Restricted  Stock
Awards  shall  immediately lapse; and (c) all Stock  Units  shall
become immediately payable.
         
         12.2  Limitation  on  Payments.  If the provisions of this  
Section  12 would  result  in  the receipt by any Participant  of  a  
payment within  the  meaning  of  Section  280G  of  the  Code  and   the
regulations  promulgated thereunder and if the  receipt  of  such
payment  by  any Participant would, in the opinion of independent
tax  counsel  of  recognized standing selected  by  the  Company,
result  in  the  payment by such Participant of  any  excise  tax
provided  for  in Sections 280G and 4999 of the  Code,  then  the
amount  of  such payment shall be reduced to the extent required,
in  the  opinion  of  independent tax  counsel,  to  prevent  the
imposition  of  such  excise  tax; provided,  however,  that  the
Committee,  in its sole discretion, may authorize the payment  of
all  or  any  portion  of  the amount of such  reduction  to  the
Participant.
         
         12.3  Definition.   For  purposes of the Plan, a  "change  in  
control" shall mean any of the following:
         
            (i)   The acquisition of or the ownership of fifty percent 
or more  of  the total  Stock of the Company then issued and outstanding,  
by  any person,   or  group  of  affiliated  persons,  or  entities   not
affiliated  with  the Company as of the Effective  Date  of  this
Plan, without the consent of the Board, or
            
            (ii)    The election of individuals constituting a majority 
of the Board  who were not either (A) members of the Board prior to the 
election or (B) recommended to the shareholders by management of the Company,
or
            
            (iii)    A legally binding and final vote of the shareholders 
of the Company in favor of selling all or substantially all of the assets 
of the Company.
            
                           Section 13

                Rights of Employees; Participants
                                
         13.1  Employment.   Nothing contained in the Plan  or  in  any  
Option, Restricted Stock Award or Stock Unit granted under the Plan shall
confer  upon  any  Participant any  right  with  respect  to  the
continuation  of his employment by the Company or any  Affiliated
Corporation,  or  interfere in any way  with  the  right  of  the
Company  or any Affiliated Corporation, subject to the  terms  of
any separate employment agreement to the contrary, at any time to
terminate  such  employment  or  to  increase  or  decrease   the
compensation of the Participant from the rate in existence at the
time  of the grant of an Option, Restricted Stock Award or  Stock
Unit.   Whether  an authorized leave of absence,  or  absence  in
military or government service, shall constitute a termination of
employment shall be determined by the Committee at the time.
         
         13.2 Nontransferability.  Except as may be specifically 
authorized  by the  Committee  in accordance with the provisions  
of  subsection 7.2(e),  no right or interest of any Participant in 
an Option,  a Restricted   Stock  Award  (prior  to  the  completion   
of   the restriction period applicable thereto), or a Stock Unit,  granted
pursuant to the Plan, shall be assignable or transferable  during
the   lifetime   of  the  Participant,  either   voluntarily   or
involuntarily, or subjected to any lien, directly or  indirectly,
by  operation  of  law, or otherwise, including execution,  levy,
garnishment, attachment, pledge or bankruptcy. In the event of  a
Participant's  death,  a Participant's rights  and  interests  in
Options,  Restricted Stock Awards and Stock Units shall,  to  the
extent  provided in Sections 7, 8, 9, and 11, be transferable  by
will or the laws of descent and distribution, and payment of  any
amounts due under the Plan shall be made to, and exercise of  any
Options  may be made by, the Participant's legal representatives,
heirs  or legatees.  If in the opinion of the Committee a  person
entitled  to payments or to exercise rights with respect  to  the
Plan  is  disabled from caring for his affairs because of  mental
condition, physical condition or age, payment due such person may
be  made to, and such rights shall be exercised by, such person's
guardian, conservator or other legal personal representative upon
furnishing  the  Committee  with  evidence  satisfactory  to  the
Committee of such status.
         
         13.3   No Plan  Funding.  Obligations to Participants under 
the Plan will not be funded, trusteed, insured or secured in any manner.  The
Participants  under the Plan shall have no security  interest  in
any  assets  of  the Company or any Affiliated  Corporation,  and
shall be only general creditors of the Company.
         
                           Section 14
                                
                      General Restrictions
         
         14.1  Investment  Representations.  The Company may require 
any  person to  whom an Option, Restricted Stock Award, Stock Unit, or  
Stock is  granted,  or  to  whom  Stock is  sold,  as  a  condition  of
exercising such Option, or receiving such Restricted Stock Award,
Stock  Unit, or Stock, or purchasing such Stock, to give  written
assurances in substance and form satisfactory to the Company  and
its counsel to the effect that such person is acquiring the Stock
for  his  own  account for investment and not  with  any  present
intention of selling or otherwise distributing the same,  and  to
such  other effects as the Company deems necessary or appropriate
in  order  to comply with Federal and applicable state securities
laws.
         
         14.2  Compliance  with Securities Laws.  Each Option, 
Restricted  Stock Award,  Stock Unit, and Stock grant or purchase 
shall be  subject to  the  requirement that, if at any time counsel 
to the  Company shall  determine that the listing, registration or  
qualification of  the  shares subject to such Option, Restricted  Stock  
Award, Stock  Unit,  or  Stock  grant or purchase  upon  any  securities
exchange  or  under any state or federal law, or the  consent  or
approval of any governmental or regulatory body, is necessary  as
a  condition of, or in connection with, the issuance or  purchase
of  shares thereunder, such Option, Restricted Stock Award, Stock
Unit, Stock grant or purchase may not be accepted or exercised in
whole   or   in   part   unless   such   listing,   registration,
qualification,  consent or approval shall have been  effected  or
obtained  on  conditions  acceptable to the  Committee.   Nothing
herein shall be deemed to require the Company to apply for or  to
obtain such listing, registration or qualification.
         
         14.3  Changes in Accounting Rules.  Notwithstanding any 
other provision of the Plan to the contrary, if, during the term 
of the Plan, any changes  in  the financial or tax accounting rules 
applicable  to Options,  Restricted  Stock Awards or  Stock  Units  
shall  occur which, in the sole judgment of the Committee, may have 
a material adverse effect on the reported earnings, assets or liabilities 
of the  Company,  the Committee shall have the right  and  power  to
modify   as  necessary,  any  then  outstanding  and  unexercised
Options,  outstanding  Restricted Stock Awards,  and  outstanding
Stock  Units  as  to  which the applicable  employment  or  other
restrictions have not been satisfied.

                           Section 15
                                
                     Other Employee Benefits
         
         The amount of any compensation deemed to be received  by
a  Participant as a result of the exercise of an Option, the sale
of  shares  received  upon  such exercise,  the  vesting  of  any
Restricted  Stock  Award, distributions  with  respect  to  Stock
Units,  or  the  grant or purchase of Stock shall not  constitute
"earnings"  or  "compensation" with respect to  which  any  other
employee  benefits  of  such employee are  determined,  including
without  limitation benefits under any pension,  profit  sharing,
life insurance or salary continuation plan.

                           Section 16
                                
          Plan Amendment, Modification and Termination
                                
         The  Board may at any time terminate, and from  time  to
time  may  amend  or modify the Plan provided, however,  that  no
amendment  or modification may become effective without  approval
of   the  amendment  or  modification  by  the  shareholders   if
shareholder  approval is required to enable the Plan  to  satisfy
any  applicable statutory or regulatory requirements, or  if  the
Company,  on  the advice of counsel, determines that  shareholder
approval is otherwise necessary or desirable.
         
         No  amendment, modification or termination of  the  Plan
shall  in  any  manner  adversely affect any Options,  Restricted
Stock Awards, Stock Units, or Stock theretofore granted under the
Plan,  without  the  consent  of  the  Participant  holding  such
Options, Restricted Stock Awards, Stock Units, or Stock.
         
         The  Committee may amend or modify, in any  manner,  any
Award granted under the Plan to any Participant; provided that no
amendment or modification may adversely affect the Award  without
the consent of the Participant holding the Award.
         
                           Section 17
                                
                           Withholding
         
         17.1  Withholding  Requirement.  The Company's obligations  
to  deliver shares  of Stock upon the exercise of any Option, the 
vesting of any Restricted Stock Award, payment with respect to Stock Units,
or  the  grant  of  Stock shall be subject to  the  Participant's
satisfaction  of all applicable federal, state and  local  income
and other tax withholding requirements.
         
         17.2  Withholding  With  Stock.  At the time the  Committee  
grants  an Option, Restricted Stock Award, Stock Unit, or Stock, it may,  
in its sole discretion, grant the Participant an election to pay all
such amounts of tax withholding, or any part thereof, by electing
to  transfer to the Company, or to have the Company withhold from
shares  otherwise issuable to the Participant,  shares  of  Stock
having  a  value equal to the amount required to be  withheld  or
such  lesser  amount  as may be elected by the  Participant.  All
elections shall be subject to the approval or disapproval of  the
Committee.  The value of shares of Stock to be withheld shall  be
based on the Fair Market Value of the Stock on the date that  the
amount  of  tax  to  be  withheld is to be determined  (the  "Tax
Date").   Any  such elections by Participants to have  shares  of
Stock  withheld for this purpose will be subject to the following
restrictions:
         
            (a)  All elections must be made prior to the Tax Date.
            
            (b)  All elections shall be irrevocable.
            
            (c)  If the  Participant is an officer or director of the 
Company  within the  meaning  of Section 16 of the 1934 Act ("Section
16"),  the Participant must satisfy the requirements of such Section 16  
and any  applicable Rules thereunder with respect to the use of Stock
to satisfy such tax withholding obligation.
                                
                           Section 18
                                
                 Company Right To Purchase Stock
                                
         18.1  Right of First Refusal.
         
            (a)  In the  event of the death of a Participant, or if a 
Participant  at any  time proposes to transfer any of the Stock 
acquired pursuant to  the  Plan to a third party, the Participant 
(or his  personal representative  or  estate, as the case  may  be)  
shall  make  a written  offer  (the "Offer") to sell all of the  
Stock  acquired pursuant to the Plan then owned by the Participant 
(or thereafter acquired  by  the Participant's estate or personal 
representative pursuant  to any Award hereunder) to the Company at the 
"purchase price" as hereinafter defined.  The Company shall have the  right
to elect to purchase all (but not less than all) of the shares of
Stock.  The Company shall have the right to elect to purchase the
shares of Stock for a period of ten days after the receipt by the
Company  of the Offer.  In all cases, the purchase price for  the
Stock shall be determined pursuant to subsection 18.1(d).

            (b)  The Company shall exercise its right to purchase 
the Stock by  giving written  notice  of  its  exercise to  the  
Participant  (or  his personal representative or estate, as the 
case may be).   If  the Company  elects to purchase the Stock, 
payment for the shares  of Stock  shall be made in full by Company 
check.  Any such payments shall be made within ten days after the 
election to purchase  has been exercised.
            
            (c)  If the  Stock is not purchased pursuant to the foregoing 
provisions, the  shares of Stock may be transferred by the Participant 
to the proposed  transferee named in the Offer to the  Company,  in  the
case  of  a  proposed sale to a third party.   However,  if  such
transfer is not made within 120 days following the termination of
the  Company's right to purchase, a new offer must be made to the
Company  before the Participant can transfer any portion  of  his
shares and the provisions of this Section 18 shall again apply to
such  transfer.  In the event that the Company's right  of  first
refusal under this Section 18 is created by an event other than a
proposed  transfer to a third party, the shares  of  Stock  shall
remain subject to the provisions of this Section 18 in the  hands
of the registered owner of the Stock.
             
            (d)  The purchase  price for each share of Stock purchased 
by the  Company pursuant  to  this Section 18 shall be equal to the  
Fair  Market Value  of  the Stock on the date the Company receives  
the  Offer under subsection 18.1(a).
             
         18.2   Marking of Certificates.  Each certificate representing 
shares of Stock  acquired  pursuant to this Plan shall bear  the  following
legend:
         
          The  shares  of  stock  represented  by  this
          Certificate are subject to all the  terms  of
          the  ACX  Technologies, Inc. Equity Incentive
          Plan, as the Plan may be amended from time to
          time  (the  "Plan") and to  the  terms  of  a
          [Non-Qualified  Option Agreement]  [Incentive
          Option    Agreement]    [Restricted     Stock
          Agreement] [Stock Purchase Agreement] between
          the   Company   and   the  Participant   (the
          "Agreement").   Copies of the  Plan  and  the
          Agreement  are on file at the office  of  the
          Company.   The Plan and the Agreement,  among
          other things, limit the right of the Owner to
          transfer  the shares represented  hereby  and
          provides  that  in certain circumstances  the
          shares may be purchased by the Company.

                           Section 19
                                
                       Requirements of Law
                                
         19.1  Requirements  of Law.  The issuance of Stock and the  payment  
of cash  pursuant  to  the Plan shall be subject to  all  applicable
laws, rules and regulations.
         
         19.2  Federal  Securities Law Requirements.  If a Participant is  
an officer  or director of the Company within the meaning of Section
16,  Awards  granted hereunder shall be subject to all conditions
required  under  Rule  16b-3, or any successor  rule  promulgated
under  the 1934 Act, to qualify the Award for any exception  from
the  provisions of Section 16(b) of the 1934 Act available  under
that  Rule.  Such conditions shall be set forth in the  agreement
with the Participant which describes the Award.
         
         19.3  Governing  Law.  The Plan and all agreements hereunder shall  
be construed  in  accordance with and governed by the  laws  of  the
State of Colorado.
                                
                           Section 20
                                
                      Duration of the Plan.

         The  Plan  shall  terminate  at  such  time  as  may  be
determined  by the Board of Directors, and no Option,  Restricted
Stock  Award, Stock Unit, or Stock shall be granted, or offer  to
purchase  Stock made, after such termination, provided,  however,
that  no  Incentive Options may be issued under  the  Plan  after
January  1,  2007.  Options, Restricted Stock Awards,  and  Stock
Units  outstanding  at  the  time of  the  Plan  termination  may
continue  to  be  exercised, or become free of  restrictions,  or
paid, in accordance with their terms.



ATTEST:                                 ACX TECHNOLOGIES, INC.


________________________________        By:____________________________

Dated: _________________________




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