HEMAGEN DIAGNOSTICS INC
DEFC14A, 1999-08-03
IN VITRO & IN VIVO DIAGNOSTIC SUBSTANCES
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                                  SCHEDULE 14A
                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                               (Amendment No.__)


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     14a-6(e)(2))

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[X]  Definitive  Additional Materials

[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                            Hemagen Diagnostics, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


    Jerry L. Ruyan, William P. Hales, Thomas A. Donelan, Christopher P. Hendy
- --------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

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<PAGE>
                                THE REDWOOD GROUP
                              9468 Montgomery Road
                              Cincinnati, OH 45242
                                  800-205-0407




August 3, 1999



Dear Fellow Hemagen Stockholders:

We believe you need only read Hemagen's response to our Consent  Solicitation to
know that the current management and directors couldn't care less about the long
suffering  stockholders!  We feel it is  apparent  that they only care about the
jobs of their four family members and lining their cronies' pockets.

               CHANGE WILL ONLY OCCUR IF YOU VOTE THE WHITE CARD!

If you want more red ink,  more  excuses,  nepotism,  and think it is acceptable
that four out of the five top executive positions are filled with members of the
Franzblau  family -- who have no prior  business  experience ... then do nothing
and don't complain when your Hemagen stock goes down.

If  you  want  to  allow  the  string  of  bad   acquisitions   ,  losses,   and
under-performance to continue,  and a "rubber stamp board" to run roughshod over
its stockholders ... then do nothing and don't complain!

If you want to allow Carl Franzblau who has repeatedly promised earnings but has
delivered  losses  resulting  in an  accumulated  deficit  today of $3.4 million
dollars  since  becoming a public  company 6 years ago ...  then do nothing  and
don't complain!

Carl  Franzblau,  Chairman,  President,  and CEO of Hemagen is also a  full-time
Professor and Chairman of the  Biochemistry  Department  and Associate  Dean for
Graduate  Affairs  at the Boston  University  School of  Medicine.  Did you ever
wonder which  "full-time" job took precedence?  We all know the answer ... it is
obvious  from  Hemagen's  financial  performance.  If you  are  happy  with  the
financial  performance of your company,  its stock price, and with the fact that
the  company  you  invested  in is run by a  part-time  President  and CEO  (who
receives  full  time  pay)  and  thumbs  his  nose at  stockholders  who  demand
performance ... then do nothing and don't complain!

<PAGE>


          HEMAGEN STOCKHOLDERS NEED AND DESERVE FULL-TIME PROFESSIONAL
            MANAGEMENT WHO ARE COMMITED TO SUCCESSFULLY OPERATING THE
                    COMPANY AND BUILDING STOCKHOLDER VALUE!

Jerry L.  Ruyan,  is a founder  and former CEO of  Meridian  Diagnostics,  Inc.,
("KITS"  on the  NASDAQ),  who  steered  Meridian's  growth  from $0 to over $30
million  in  revenues  and  $140  million  in  stockholder  value  driven  by 19
consecutive  years of profits under his  leadership.  William Hales is a CPA and
Investment  Banker who spent six years in Big Six accounting  firms and the last
seven years in the  investment  banking  field.  Both of these  individuals  are
highly  capable and possess the skills  necessary  to fix  Hemagen.  If you want
proven experienced  business  professionals ... THEN VOTE THE WHITE CARD FOR THE
REDWOOD GROUP.

If you want a management  team who has  designed,  implemented  and  delivered a
model  for  successfully   operating  a  profitable   diagnostics  company  with
extraordinary  results like Meridian ...THEN VOTE THE WHITE CARD FOR THE REDWOOD
GROUP AND LET US BEGIN TO FIX HEMAGEN!

                      VOTE THE WHITE CARD TO END NEPOTISM!

If you want to ensure that the best and brightest industry professionals will be
recruited to make Hemagen  succeed and you want the reign of NEPOTISM to end ...
THEN VOTE THE WHITE CARD FOR THE REDWOOD GROUP.

NEPOTISM in a public company  destroys  morale,  creates conflict and eliminates
checks and balances within an organization. It can produce and promote cover-ups
and  excuses.  Could you fire your wife,  son,  or  son-in-law  if they  weren't
performing?  Are the Franzblaus -- with their limited business experience really
entitled to the  positions,  salaries and benefits  which they enjoy?  Hemagen's
Chief Financial Officer,  William Franzblau,  whose compensation is $113,300, is
not even an accountant and has no financial reporting experience!  Hemagen's top
sales and marketing executive,  Scott Weiss, (Carl Franzblau's son-in-law) whose
compensation is $113,500 had no prior diagnostics  experience.  We ask Hemagen's
stockholders  to decide - are these the best  qualified  people for the job?  Is
there a conflict of interest with Carl Franzblau on the  Compensation  Committee
which  determines  the salaries for his family  members?  Is there any potential
conflict with the Chairman's son,  William  Franzblau and wife, Myrna Franzblau,
controlling the financial and treasury function,  respectively?  WE ALL KNOW THE
ANSWER!  TELL THEM BY VOTING THE WHITE CARD!

The  Franzblau's  reaction to our consent  solicitation  was  predictable.  They
bulldozed  the board into  changing the company's  Bylaws  thereby  stealing the
right of a simple majority of shares to determine who would manage your company.


<PAGE>


Hemagen has been run by the seat of its pants since its  inception.  Since 1993,
current  management has continuously  tried to re-invent  themselves,  each time
with a new acquisition that they promise will be the "key to the future".  As in
the acquisition of Cellular Products,  management obviously failed to capitalize
on the  opportunity.  Each time the  stockholders  get a new  spin!  At the most
recent annual stockholders meeting we were told that the latest acquisition, the
"ANALYST"  is the  "sleeper of the century" to quote your  part-time  CEO.  This
management group has burned through $15 million of public capital and $5 million
in debt. With the four Franzblau  family members who pervade upper management of
our  company  it is  obvious  that no  amount  of money  can make  this  current
management succeed.

                         LET US SET THE RECORD STRAIGHT

Hemagen's  management  would have you believe  that if you vote with the Redwood
Group to remove and replace the current "RUBBER STAMP" directors,  that you will
give the  Redwood  Group 15% of Hemagen for Free!  THIS IS NOT TRUE!  AS ALWAYS,
WHEN THE FRANZBLAUS SPEAK -- YOU MUST READ BETWEEN THE LINES!

There has been much misinformation provided to stockholders about the option for
15% of the company.  We are not receiving any shares of stock for free.  When we
are successful, we will have to pay close to $2.4 million dollars to the company
to exercise our options. That is 33 1/3% more than we can purchase the stock for
today in the open market. THAT IS NOT FOR FREE! Furthermore,  we have agreed not
to exercise our option for a period of eighteen months or until the stock trades
above $5 for 20 consecutive days or unless there is a further change in control.

                         OUR OPTION IS PERFORMANCE BASED

IF WE CAN'T  MAKE YOUR  INVESTMENT  APPRECIATE,  OUR OPTION  WILL BE  WORTHLESS.
UNLIKE THE CURRENT  BOARD AND  MANAGEMENT,  WE ARE ALIGNED WITH YOU. IF YOU MAKE
MONEY -- WE MAKE MONEY.

DON'T BE FOOLED BY THE FRANZBLAUS! REMEMBER THEY ARE TRYING TO KEEP THEIR FAMILY
JOBS AND SALARIES, AT THE STOCKHOLDERS EXPENSE! As your stock languishes and the
company  keeps  losing  money,   the  Franzblaus  keep  getting  paid,  and  the
stockholder's  value keeps  eroding.  ALIGN YOUR INTEREST  WITH OUR'S,  VOTE THE
WHITE CARD FOR THE REDWOOD GROUP TODAY!!!

Sincerely,



Jerry L. Ruyan          William P. Hales


Thomas A. Donelan          Christopher P. Hendy



<PAGE>




                        YOUR VOTE IS EXTREMELY IMPORTANT



1.   Please SIGN,  MARK,  DATE and MAIL your WHITE  consent card in the enclosed
     postage-paid  envelope. If you wish to vote for our Nominees and proposals,
     you must submit the enclosed WHITE proxy card and must NOT submit Hemagen's
     blue card.

2.   If you have already voted  Hemagen's  blue card, you have every legal right
     to change your mind and vote FOR our  Nominees  and  proposals on the WHITE
     consent card. Only your latest dated consent card will count.

3.   If your shares are held for you by a bank or brokerage firm, only your bank
     or broker can vote your shares and only after receiving your  instructions.
     Please  sign,  date and  return  the  enclosed  WHITE  consent  card in the
     envelope   provided  or  call  your  bank  or  broker  and  instruct   your
     representative  to vote FOR our Nominees and proposals on the WHITE consent
     card.

4.   Time is Short. Please vote today!

If you have any  questions  or need  assistance  in  voting  your  shares  or in
changing your vote,  please contact Beacon Hill Partners,  Inc. at the toll free
number listed below.


                              BEACON HILL PARTNERS
                                 90 Broad Street
                            NEW York, New York 10004
                          (212) 843-8500 (call Collect)
                        or Call toll-free (800) 755-5001




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