HEMAGEN DIAGNOSTICS INC
DFAN14A, 1999-08-27
IN VITRO & IN VIVO DIAGNOSTIC SUBSTANCES
Previous: JOHNSON MUTUAL FUNDS TRUST, N-30D, 1999-08-27
Next: WNC CALIFORNIA HOUSING TAX CREDITS III LP, 10-Q, 1999-08-27



                                  SCHEDULE 14A
                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                               (Amendment No.__)


Filed by the Registrant [ ]

Filed by a Party other than the Registrant [X]

Check the appropriate box:

[ ]  Preliminary Proxy Statement

[ ]  Confidential,  for Use of the  Commission  Only  (as  permitted  by Rule
     14a-6(e)(2))

[ ]  Definitive Proxy Statement

[X]  Definitive  Additional Materials

[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                            Hemagen Diagnostics, Inc.
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


    Jerry L. Ruyan, William P. Hales, Thomas A. Donelan, Christopher P. Hendy
- - --------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(14) and 0-11.

(1) Title of each class of securities to which transaction applies:

(2) Aggregate number of securities to which transaction applies:

(3)  Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11 (set forth the amount on which the filing fee is
     calculated and state how it was determined):

(4) Proposed maximum aggregate value of transaction:

(5) Total fee paid:


[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identity  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

         (1)      Amount Previously Paid:

         (2)      Form, Schedule or Registration Statement no.:

         (3)      Filing Party:

         (4)      Date Filed:

<PAGE>
                                The Redwood Group
                              9468 Montgomery Road
                              Cincinnati, OH 45242
                                  800-205-0407

                                                                 August 25, 1999

Dear Fellow Hemagen Shareholder:

We would like to thank the many  stockholders  who have called to express  their
support for our efforts to bring about  change at Hemagen,  and who have sent in
the WHITE CARD in support of our nominees.  We believe that our candidates  will
best represent the interests of all  stockholders and pledge that we will pursue
our strategic  business  objectives  relentlessly to increase both profitability
and shareholder value.

In the material  being  circulated  by the  management of Hemagen they said that
"creating value for our  shareholders  has always been our objective," and their
goal  when  they took the  company  public  in 1993 was "to  build a  profitable
multi-product  diagnostic enterprise." Six years after Hemagen's IPO there is an
accumulated  deficit of $3.3 million  dollars!  Management has failed by its own
admission!

Fellow  shareholders,  make no mistake -- we are here today for good reason!  We
own 557,627 shares and have invested over $750,000 dollars to purchase shares of
Hemagen.  Like many of you, we have become  increasingly  alarmed with Hemagen's
performance.  We urge you to read the  recently  filed  10Q.  It is time to stop
mixing  words  and  making  excuses.   It  is  time  for  experienced   business
professionals committed to increasing shareholder value to take the reigns. That
can ONLY happen if you VOTE your WHITE CARD TODAY and GIVE US THE OPPORTUNITY TO
FIX HEMAGEN AND YOUR INVESTMENT!

WHEN THE FRANZBLAU'S SPEAK READ BETWEEN THE LINES

In Hemagen's August 24, 1999 letter to shareholders they used partial quotes out
of context from an  Institutional  Shareholder  Services  ("ISS") report.  Don't
believe  anything  Hemagen tells you until you read the entire ISS report.  Here
are some factual  statements  made in the ISS report:

     -    "It is difficult to put much faith in current management's predictions
          of future returns."

     -    "The current board  structure and its recent  entrenching  actions are
          not indicative of good  governance or the kind of strong,  independent
          action necessary to protect shareholder interests."

     -    "It is difficult to imagine that all the skills and  expertise to fill
          essentially  all the key  executive  posts of the company are resident
          within one family."

     -    "There  has  been  little   evidence   that  value  has  been  created
          organically,  which is  certainly a major  contributor  to the stock's
          poor performance."

     -    "In  sum,  sales  have  decreased  in  all  facets  of  the  company's
          operations except for those attributable to the ANALYST."

     -    "The common stock  currently  can be purchased on the open market at a
          discount to its book value."

     -    "The company is not highly  leveraged,  although it has  increased its
          long-term debt as a percentage of its total capital  significantly  in
          the last 12 months."

     -    "Hemagen's  total  shareholder  returns over the prior five years have
          not exactly been stellar."

     -    "In the final  analysis,  there is reason  to be  concerned  about the
          current composition of management, board performance, and the historic
          performance of the company's stock price."

    THERE ARE ABOUT TWO WEEKS LEFT TO VOTE. THE CRITICAL QUESTION IS WHO WILL
                GENERATE THE GREATEST FUTURE SHAREHOLDER VALUE?

<PAGE>


        FOR SIX YEARS MANAGEMENT HAS BEEN UNABLE TO CREATE VALUE FOR ITS
        STOCKHOLDERS! WHY SHOULD THAT CHANGE NOW? HERE IS THEIR RECORD:

THE FINANCIAL PERFORMANCE HAS BEEN DISMAL

     -    $100 invested in Hemagen at the IPO (2/4/93) is worth $17.50 today!

     -    In the June 30, 1999 10Q,  Hemagen  announced that they failed to meet
          the debt  service  coverage  covenants  of their loan  agreement  with
          BankBoston,  N.A.,  and  that  the bank  has  agreed  to a  "temporary
          forbearance" ... "the exact terms of which are being negotiated."

     -    Hemagen has raised more than $15 million dollars publicly and borrowed
          $5 million. Today the market capitalization is less than $7 million.

     -    For the nine months ended June 30, 1999,  gross margins have continued
          to erode from 43.4% to 39.3%.

     -    In the June 30, 1999 10Q, they said the nine month  operating  results
          "are not  necessarily  indicative  of the results that may be expected
          for the year ending September 30, 1999."

HEMAGEN'S RECORD OF BUYING AND OPERATING COMPANIES IS DISTURBING

     -    In the June 30, 1999 10Q, Hemagen reported that revenues  decreased in
          all divisions.

     -    Hemagen had $2.4 million in revenues  before making four  acquisitions
          and signing an OEM  agreement  which they  expected  would  produce $2
          million in  revenues.  The  revenues  of the four  businesses  Hemagen
          bought  totaled $19  million.  Hemagen  should be  producing  over $23
          million in  revenues  with no growth!  The  current  run rate is $14.8
          million. Hemagen has lost over $8 million, or 35% of these sales!

     -    Hemagen  recently sold its Cellular  Products  ("CPI")  division,  and
          stated in a press  release,  "the CPI  transaction  is a cash sale for
          substantially more than Hemagen paid." That is blatantly not true! The
          purchase  price for CPI was  $780,000,  it was sold for  $800,000  and
          after  expenses the net gain on the sale was  $14,940.  To call this a
          substantial premium is at best irresponsible. More importantly, before
          being  purchased CPI's revenues and income were $1,705,233 and $77,734
          respectively.  For the six months ended  3/31/99  CPI's  revenues were
          $450,000 with a loss of $148,000!  In two years this business had been
          "substantially" destroyed!

     -    In the quarter  ended June 30,  1999,  the  revenues  were  $3,698,853
          compared to the year-ago quarter  revenues of $3,453,112.  The company
          proudly  announced  revenues  were up 7%. Last years  revenues did not
          include  any  revenues  from  the  ANALYST,  which  was  purchased  in
          September  1998. The ANALYST  produced $9 million in revenues the year
          before Hemagen acquired it. Revenues should have increased  quarter to
          quarter  by over  $2  million  (or  58%)  just  from  the new  ANALYST
          business. Revenues only increased by $245,741. Hemagen's core revenues
          are fast eroding!

THE BOARD OF DIRECTORS AND  MANAGEMENT  HAVE TAKEN THE FOLLOWING
THREE STEPS TO FURTHER ENTRENCH THEMSELVES

     -    First, after learning of our consent solicitation on June 25, 1999 the
          board  purported  to amend the Bylaws on July 2, 1999 to increase  the
          vote required to remove  directors from a majority (50%) to two-thirds
          (66 2/3%) of all outstanding shares, seriously diminishing shareholder
          rights!

     -    Second,  in January 1999 the  company's  Board of Directors  adopted a
          poison pill.  This could prevent the  shareholders  from  receiving an
          offer that is substantially above the current market price.

     -    Third, on August 16, 1999 the company announced employment  contract's
          with  "golden  parachutes"  for Carl  Franzblau,  and his son  William
          Franzblau, which could cost the stockholders over $550,000.


       WE BELIEVE WE CAN AND WILL CREATE STOCKHOLDER VALUE! MEMBERS OF OUR
          GROUP HAVE CREATED SUBSTANTIAL SHAREHOLDER VALUE IN THE PAST


<PAGE>


We believe that we have assembled an outstanding team of multi-talented business
professionals who are capable and experienced. We filed our consent solicitation
with the full intention of fixing Hemagen and building  stockholder  value.  Our
goal is to have  Hemagen  earning at least $1 million  dollars  from  operations
within the first twelve months. Highlights of our plans are as follows:

     -    Insert  Jerry  L.  Ruyan as CEO.  Mr.  Ruyan  has 19 years  experience
          managing a  diagnostics  company in all phases from raw  start-up to a
          fully  integrated  diagnostics  company.  As CEO,  he guided  Meridian
          Diagnostics  to a market  capitalization  of over $130  million and 19
          consecutive years of profits.  He is skilled in leading and motivating
          managers.  He has a proven track record in  developing,  acquiring and
          assimilating new products into an existing product line, communicating
          the company's  vision to shareholders  and other potential  investors;
          and most importantly, creating shareholder value.

     -    Insert  William  P. Hales as  President.  Mr.  Hales is an  investment
          banker and CPA who spent six years with  Coopers & Lybrand and Ernst &
          Young. His accounting and investment banking background,  coupled with
          his experience in the equity and capital markets,  makes him well able
          to make decisions to improve profitability and create value.

     -    Capitalize  on the  experience of  Christopher  P. Hendy and Thomas A.
          Donelan  who have  extensive  knowledge  in  turning  around  troubled
          companies in various industries. They also have significant experience
          in corporate governance, management recruiting, strategic planning and
          plan execution.

     -    We have identified several highly capable sales and marketing industry
          veterans  from whom we will select  individuals  to lead and staff the
          company's sales and marketing department.  These individuals possess a
          track record of  increasing  sales volume and  expanding  market share
          through  innovative  and  creative  strategies,  and  in  new  product
          introduction.  They will provide  critical  input to shape new product
          development in R&D.

     -    We  have  analyzed  the  margins  and  volumes  of  existing  products
          manufactured   and  will  modify   Hemagen's   product   offerings  to
          concentrate on higher margin products and take  appropriate  action to
          eliminate   any   products   which   do   not   represent   profitable
          opportunities.

     -    We  will   aggressively   reduce  expenses.   The  company   currently
          manufactures in three facilities.  We will streamline the coordination
          between  divisions,  reduce  duplicative  functions,  and  measure the
          cost/benefit   of   consolidating   functions/facilities   to  benefit
          Hemagen's cost structure. Thorough cross training combined with strict
          adherence to FDA regulations will be key deciding factors.

     -    The Research  and  Development  department  will be  re-structured  to
          insure that each project  represents a profitable  opportunity,  or an
          improvement to an existing product with significant upside potential.

     -    We will bring under control the sales reporting, cost accounting,  and
          accounting procedures and systems to ensure that all financial aspects
          of the business are reporting efficiently.

     -    We will revisit significant business opportunities which have recently
          been  lost  by  Hemagen.  We will  acquire  additional  products  that
          compliment  the company's  distribution  and  manufacturing  model and
          include a review of current and potential  licensing and private label
          manufacturing opportunities.

     -    We will improve the company's exposure to the investment community and
          increase public  relations.  We intend to grow the company and move it
          to the NASDAQ National Market System.

     -    If a sale of the company  offers the best return to the  shareholders,
          we will  evaluate  that  option.  If higher stock  valuations  are not
          achieved within a reasonable  period of time we will authorize a stock
          buy back.

     -    We intend to form a culture within Hemagen  whereby each employee is a
          true advocate of the company; doing their best to help increase sales,
          improve  efficiency  and  eliminate  costs that  provide  little or no
          benefit to the company.  The "new" Hemagen  culture will reward effort
          and ability while focusing on profitability.

                         NOW IS THE TIME TO ELECT CHANGE


<PAGE>


Regrettably, Hemagen's management and Board of Directors have not achieved their
goal of profitable operations overall as the Company has an accumulated earnings
deficit of $3.3 million.  Hemagen is a public corporation and the composition of
its Board of Directors  is subject to election  and change by its  shareholders.
The Franzblau  family has had its chance to build  shareholder  value. We firmly
believe that if you, the shareholders,  change the Board of Directors as we have
proposed, our candidates will be able to improve Hemagen's financial performance
and stock price significantly.

               WE CANNOT DO THIS BY OURSELVES - WE MUST HAVE YOUR
        AFFIRMATIVE VOTE. REMEMBER IF YOU DON'T VOTE, YOUR NON-VOTE WILL
              HAVE THE SAME EFFECT AS VOTING AGAINST OUR PROPOSALS!

                           VOTE THE WHITE CARD TODAY!


Sincerely,



Jerry L. Ruyan    William P. Hales    Thomas A. Donelan     Christopher P. Hendy




                        YOUR VOTE IS EXTREMELY IMPORTANT


1.   Please SIGN,  MARK,  DATE and MAIL your WHITE  consent card in the enclosed
     postage-paid  envelope. If you wish to vote for our Nominees and Proposals,
     you must submit the enclosed WHITE proxy card and must NOT submit Hemagen's
     blue card.

2.   If you have already voted  Hemagen's  blue card, you have every legal right
     to change your mind and vote FOR our  Nominees  and  Proposals on the WHITE
     consent card. Only your latest dated consent card will count.

3.   If your shares are held for you by a bank or brokerage firm, only your bank
     or  brokerage  firm  can  vote  your  shares  only  after   receiving  your
     instructions.  Please sign, date and return the enclosed WHITE consent card
     in the envelope  provided  which will go back to your bank or brokerage for
     them to vote as you instruct them, or call your bank or broker and instruct
     your  representative  to vote FOR our Nominees  and  Proposals on the WHITE
     consent card.

4.   Time is short. Please Vote Today!

If you have any  questions  or need  assistance  in  voting  your  shares  or in
changing your vote, please contact Beacon Hill Partners, Inc., at:

                           BEACON HILL PARTNERS, INC.
                                 90 Broad Street
                               New York, NY 10004
                          (212) 843-8500 (call collect)
                        or Call toll-free (800) 755-5001


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission