GREAT AMERICAN RESERVE INSURANCE CO
497, 1998-05-11
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                                                                       [LOGO]


P R O F I L E                                                         CONSECO
================================================================================
OF THE FIXED AND                                                    MAY 1, 1998
VARIABLE ANNUITY CONTRACT
UNDERWRITTEN BY
GREAT AMERICAN RESERVE INSURANCE COMPANY

THIS PROFILE IS A SUMMARY OF SOME OF THE MORE IMPORTANT POINTS
THAT YOU SHOULD CONSIDER AND KNOW BEFORE PURCHASING THE
CONTRACT. THE CONTRACT IS MORE FULLY DESCRIBED IN THE FULL
PROSPECTUS WHICH ACCOMPANIES THIS PROFILE.
PLEASE READ THE PROSPECTUS CAREFULLY.

1 THE
  ANNUITY
  CONTRACT:

The fixed and variable annuity contract (Contract) offered by Great American
Reserve is a contract between you, the owner, and Great American Reserve, an
insurance company. The Contract provides a means for investing on a tax-deferred
basis in a fixed account of Great American Reserve, the 1, 3 and 5 year
guarantee periods of the market value adjustment option (mva option) and 40
investment portfolios. The annuity is intended for retirement savings or other
long-term investment purposes. It provides a death benefit and guaranteed income
options.

This Contract offers 40 investment portfolios which are listed in Section 4.
These portfolios are designed to offer a better return than the fixed account.
However, this is NOT guaranteed. Market conditions determine whether you make or
lose money.

The fixed account offers an interest rate that is guaranteed by the insurance
company, Great American Reserve. This interest rate is set periodically. While
your money is in the fixed account, the interest your money will earn is
guaranteed to be no less than 3% annually by Great American Reserve. The
principal is backed by Great American Reserve.

The Contract also offers 3 guarantee periods of the mva option, each for a
different time period and with a different interest rate that is guaranteed by
Great American Reserve. Currently, 1, 3 and 5 year periods are available. An
adjustment to the value of your Contract may apply to withdrawals or transfers
from the guarantee period prior to the end of the period.

You can put money in up to 15 of the investment portfolios, the 3 guarantee
periods of the mva option and/or the fixed account. You can transfer once in
each 30-day period during the accumulation phase without charge or tax
implication. After that, a charge of $25 per transfer may be assessed. During
the income phase, you may make two transfers each year which are without charge
or tax implications.

The Contract, like all deferred annuity contracts, has two phases: the
accumulation phase and the income phase. When you are contributing to the
Contract, it is called the accumulation phase. During the accumulation phase,
earnings accumulate on a tax-deferred basis and are taxed as income when you
make a withdrawal. The income phase occurs when you begin receiving regular
payments from your Contract.

The amount of money you are able to accumulate in your account during the
accumulation phase will determine the amount of income payments during the
income phase.


                                                                               1


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P R O F I L E

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2 ANNUITY
 PAYMENTS
(THE INCOME PHASE):

If you want to receive regular income from your annuity, you can choose one of
four options: (1) monthly payments for a specific number of years in equal
installments; (2) monthly payments for your life, but with payments continuing
to the beneficiary for 5, 10 or 20 years (as you select) if you die before the
end of the selected period; (3) monthly payments of a specified amount until the
principal and interest are exhausted; and (4) monthly payments for your lifetime
and your survivor's lifetime. Once you begin receiving regular payments, you
cannot change your payment plan. During the income phase, you can choose to have
payments come from the fixed account, the investment portfolios or both. Annuity
payments cannot come from the mva option. If you choose to have any part of your
payments come from the investment portfolios, the dollar amount of your payments
may go up or down.

3 PURCHASE:

You can buy this Contract with $5,000 or more under most circumstances. You can
add $500 ($200 monthly if you use the automatic premium check option) or more
any time you like during the accumulation phase. We require at least $2,000 to
be invested in a guarantee period of the mva option. If you buy the Contract as
an Individual Retirement Annuity (IRA), the minimum we will accept is $2,000
initially and $50 thereafter. Your registered representative can help you fill
out the proper forms.


4 INVESTMENT
  OPTIONS:

You can put your money in any or all of these investment portfolios which are
described in the prospectuses for the funds:

CONSECO SERIES TRUST
MANAGED BY
CONSECO CAPITAL MANAGEMENT, INC.
- --------------------------------

o Asset Allocation Portfolio
o Common Stock Portfolio
o Corporate Bond Portfolio
o Government Securities Portfolio
o Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY
FRED ALGER MANAGEMENT, INC.
- ---------------------------

o Alger American Growth Portfolio
o Alger American Leveraged AllCap Portfolio
o Alger American MidCap Growth Portfolio
o Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY
AMERICAN CENTURY INVESTMENT MANAGEMENT, INC.
- --------------------------------------------

o VP Income & Growth
o VP International
o VP Value

BERGER INSTITUTIONAL
PRODUCTS TRUST
MANAGED BY
BERGER ASSOCIATES, INC.
- -----------------------

o Berger IPT - 100 Fund
o Berger IPT - Growth and Income Fund
o Berger IPT - Small Company Growth Fund

MANAGED BY
BBOI WORLDWIDE LLC
- ------------------

o Berger/BIAM IPT - International Fund


2

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P R O F I L E

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INVESTMENT OPTIONS:
(CONTINUED)

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY
THE DREYFUS CORPORATION
- -----------------------

DREYFUS STOCK INDEX FUND
MANAGED BY
THE DREYFUS CORPORATION
- -----------------------

DREYFUS VARIABLE INVESTMENT FUND
MANAGED BY
THE DREYFUS CORPORATION
- -----------------------

o Disciplined Stock Portfolio
o International Value Portfolio

FEDERATED INSURANCE SERIES
MANAGED BY
FEDERATED ADVISERS
- ------------------

o Federated High Income Bond Fund II
o Federated International Equity Fund II
o Federated Utility Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
MANAGED BY
INVESCO FUNDS GROUP, INC.
- -------------------------

o INVESCO VIF-High Yield Portfolio
o INVESCO VIF-Industrial Income Portfolio

JANUS ASPEN SERIES
MANAGED BY
JANUS CAPITAL CORPORATION
- -------------------------

o Aggressive Growth Portfolio
o Growth Portfolio
o Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
MANAGED BY
LAZARD ASSET MANAGEMENT
- -----------------------

o Lazard Retirement Equity Portfolio
o Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
MANAGED BY
LORD, ABBETT & CO.
- ------------------

o Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
MANAGED BY
MITCHELL HUTCHINS
ASSET MANAGEMENT INC.
- ---------------------

o Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS
MANAGEMENT TRUST
MANAGED BY
NEUBERGER & BERMAN
MANAGEMENT INCORPORATED
- -----------------------

o Limited Maturity Bond Portfolio
o Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
MANAGED BY
STRONG CAPITAL MANAGEMENT, INC.
- -------------------------------

o Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY
STRONG CAPITAL MANAGEMENT, INC.
- -------------------------------

o Growth Fund II

VAN ECK WORLDWIDE INSURANCE TRUST
MANAGED BY
VAN ECK ASSOCIATES CORPORATION
- ------------------------------

o Worldwide Bond Fund
o Worldwide Emerging Markets Fund
o Worldwide Hard Assets Fund
o Worldwide Real Estate Fund

Depending upon market conditions, you
can make or lose money in any of these
portfolios.


                                                                               3


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P R O F I L E

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5 EXPENSES:

The Contract has insurance features and investment features, and there are costs
related to each.

Each year Great American Reserve deducts a $30 contract maintenance charge from
your Contract. Great American Reserve currently waives this charge if the value
of your Contract is at least $50,000. Great American Reserve also deducts for
its insurance charges which total 1.40% of the average daily value of your
Contract allocated to the investment portfolios.

If you take your money out of the Contract, Great American Reserve may assess a
contingent deferred sales charge which is equal to:

                                Contingent
No. of Years                     Deferred
From Receipt of                    Sales
Purchase Payment                  Charge
- ----------------                -----------
First Year                          7%
Second Year                         7%
Third Year                          6%
Fourth Year                         5%
Fifth Year                          4%
Sixth Year                          3%
Seventh Year                        2%
Eighth Year and more                0%

You may be assessed a premium tax charge which generally ranges from 0%-3.5%
depending on the state.

As with other professionally managed investments, there are also investment
charges which range from .28% to 1.58% of the average daily value of the
investment portfolio depending upon the investment portfolio.

The following chart is designed to help you understand the expenses in the
Contract. The column "Total Annual Expenses" shows the total of the $30 contract
maintenance charge (which has been converted to a percentage and is represented
as .10% below), the 1.40% insurance charges and the investment expenses for each
investment portfolio.

The next two columns show you two examples of the expenses, in dollars, you
would pay under a Contract. The examples assume that you invested $1,000 in a
Contract which earns 5% annually and that you withdraw your money: (1) at the
end of year 1, and (2) at the end of year 10. For year 1, the Total Annual
Expenses are assessed as well as the contingent deferred sales charges. For year
10, the example shows the aggregate of all the annual expenses assessed for the
10 years, but there is no contingent deferred sales charge.

The premium tax is assumed to be 0% in both examples.


4

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<TABLE>
<CAPTION>



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                                                                                                         EXAMPLES:
                                                TOTAL ANNUAL       TOTAL ANNUAL                          TOTAL ANNUAL EXPENSES AT
                                                INSURANCE          PORTFOLIO          TOTAL ANNUAL       END OF:
      PORTFOLIO                                 CHARGES            EXPENSES           EXPENSES           1 YEAR          10 YEARS

=================================================================================================================================
<S>                                                <C>               <C>              <C>                 <C>             <C>
=================================================================================================================================
CONSECO SERIES TRUST
=================================================================================================================================

     Asset Allocation                              1.50%             .75%             2.25%               $85             $255
     Common Stock                                  1.50%             .80%             2.30%               $86             $260
     Corporate Bond                                1.50%             .70%             2.20%               $85             $250
     Government Securities                         1.50%             .70%             2.20%               $85             $250
     Money Market                                  1.50%             .45%             1.95%               $82             $224

=================================================================================================================================
THE ALGER AMERICAN FUND
=================================================================================================================================
     Alger American Growth                         1.50%             .79%             2.29%               $86             $259
     Alger American Leveraged AllCap               1.50%            1.00%             2.50%               $88             $280
     Alger American MidCap Growth                  1.50%             .84%             2.34%               $86             $264
     Alger American Small Capitalization           1.50%             .89%             2.39%               $87             $269

=================================================================================================================================
AMERICANA CENTURY VARIABLE PORTFOLIOS, INC.
=================================================================================================================================
     VP Income & Growth                            1.50%             .70%             2.20%               $85             $250
     VP International                              1.50%            1.50%             3.00%               $93             $328
     VP Value                                      1.50%            1.00%             2.50%               $88             $280

=================================================================================================================================
BERGER INSTITUTIONAL PRODUCTS TRUST
=================================================================================================================================
     Berger IPT - 100                              1.50%            1.00%             2.50%               $88             $280
     Berger IPT - Growth and Income                1.50%            1.00%             2.50%               $88             $280
     Berger IPT - Small Company Growth             1.50%            1.15%             2.65%               $89             $295
     Berger/BIAM IPT-International                 1.50%            1.20%             2.70%               $90             $300

=================================================================================================================================
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
=================================================================================================================================
                                                   1.50%             .82%             2.32%               $86             $262

=================================================================================================================================
DREYFUS STOCK INDEX FUND
=================================================================================================================================
                                                   1.50%             .28%             1.78%               $81             $206

=================================================================================================================================
DREYFUS VARIABLE INVESTMENT FUND
=================================================================================================================================
     Disciplined Stock                             1.50%            1.02%             2.52%               $88             $282
     International Value                           1.50%            1.42%             2.92%               $92             $321

=================================================================================================================================
FEDERATED INSURANCE SERIES
=================================================================================================================================
     Federated High Income Bond II                 1.50%             .80%             2.30%               $86             $260
     Federated International Equity II             1.50%            1.23%             2.73%               $90             $303
     Federated Utility II                          1.50%             .85%             2.35%               $86             $265

=================================================================================================================================
INVESCO VARIABLE INVESTMENT FUNDS, INC.
=================================================================================================================================
     INVESCO VIF-High Yield                        1.50%             .87%             2.37%               $87             $267
     INVESCO VIF-Industrial Income                 1.50%             .95%             2.45%               $87             $275

=================================================================================================================================
JANUS ASPEN SERIES
=================================================================================================================================
     Aggressive Growth                             1.50%             .76%             2.26%               $85             $256
     Growth                                        1.50%             .70%             2.20%               $85             $250
     Worldwide Growth                              1.50%             .74%             2.24%               $85             $254

=================================================================================================================================
LAZARD RETIREMENT SERIES, INC.
=================================================================================================================================
     Lazard Retirement Equity                      1.50%            1.50%             3.00%               $93             $328
     Lazard Retirement Small Cap                   1.50%            1.50%             3.00%               $93             $328


                                                                               5

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<CAPTION>

=================================================================================================================================

                                                                                                         EXAMPLES:
                                                TOTAL ANNUAL       TOTAL ANNUAL                          TOTAL ANNUAL EXPENSES AT
                                                INSURANCE          PORTFOLIO          TOTAL ANNUAL       END OF:
      PORTFOLIO                                 CHARGES            EXPENSES           EXPENSES           1 YEAR          10 YEARS

=================================================================================================================================
<S>                                                <C>               <C>              <C>                 <C>             <C>
=================================================================================================================================
LORD ABBETT SERIES FUND, INC.
=================================================================================================================================
     Growth and Income                             1.50%             .67%             2.17%               $85             $247

=================================================================================================================================
MITCHELL HUTCHINS SERIES TRUST
=================================================================================================================================
     Growth and Income                             1.50%            1.58%             3.08%               $94             $336

=================================================================================================================================
NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
=================================================================================================================================
     Limited Maturity Bond                         1.50%             .77%             2.27%               $86             $257
     Partners                                      1.50%             .86%             2.36%               $86             $266

=================================================================================================================================
STRONG OPPORTUNITY FUND II, INC.
=================================================================================================================================
     Opportunity Fund II                           1.50%            1.15%             2.65%               $89             $295

=================================================================================================================================
STRONG VARIABLE INSURANCE FUNDS, INC.
=================================================================================================================================
     Growth II                                     1.50%            1.20%             2.70%               $90             $300

=================================================================================================================================
VAN ECK WORKDWIDE INSURANCE TRUST
=================================================================================================================================
     Worldwide Bond                                1.50%            1.12%             2.62%               $89             $292
     Worldwide Emerging Markets                    1.50%             .80%             2.30%               $86             $260
     Worldwide Hard Assets                         1.50%            1.17%             2.67%               $90             $297
     Worldwide Real Estate                         1.50%            1.00%             2.50%               $88             $280
</TABLE>


     The expenses reflect any expense  reimbursement  or fee waivers.  For newly
     formed  portfolios,  the expenses  have been  estimated.  For more detailed
     information, see the Fee Table in the prospectus for the Contract.

6

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P R O F I L E

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6 TAXES:

Your earnings are not taxed until you take them out. If you take money out
during the accumulation phase, earnings come out first and are taxed as income.
If you are younger than 59(cent) when you take money out, you may be charged a
10% federal tax penalty on the earnings. Payments during the income phase are
considered partly a return of your original investment. That part of each
payment is not taxable as income. If your Contract was purchased as an
individual retirement annuity (IRA), your payments may be fully taxable.

7 ACCESS TO
  YOUR MONEY:

You can take money out at any time during the accumulation phase. Every year you
can take a portion of your money out of the Contract without a contingent
deferred sales charge (CDSC). This amount is equal to the greater of: (i) 10% of
the value of your Contract (on a non-cumulative basis), or (ii) the IRS minimum
distribution requirement for this Contract if your Contract was issued under an
Individual Retirement Annuity, or (iii) the total of your purchase payments that
have been in the Contract more than 7 complete years. Withdrawals in excess of
these amounts will be charged a contingent deferred sales charge which declines
from 7% to 0% depending upon the number of complete years we have had your
payment. After Great American Reserve has had a payment for 7 complete years,
there is no CDSC charge for withdrawals. Each purchase payment you add to your
Contract has its own 7 year CDSC period. Withdrawals from the mva option may be
subject to a market value adjustment. Of course, you may also have to pay income
tax and a tax penalty on any money you take out.

8 PERFORMANCE:

The value of the Contract will vary up or down depending upon the investment
performance of the investment portfolios you choose. As of December 31, 1997,
the sale of the Contracts had not begun. Therefore no performance is presented
here.

9 DEATH BENEFIT:

If you die before entering the income phase, the beneficiary will receive a
death benefit. Prior to age 90, the death benefit will be the greater of: (1)
the value of your Contract at the time we receive proof of death and a payment
election; or (2) the total purchase payments you have made, less any adjusted
partial withdrawals, increased by 5% each year. Adjusted partial withdrawal
means the amount of the partial withdrawal multiplied by the amount of the death
benefit just before the partial withdrawal divided by the value of your Contract
just before the partial withdrawal. A partial withdrawal is the amount paid to
you plus any taxes withheld less any contingent deferred sales charges. For
deaths occurring at age 90 or later, the death benefit will be the value of your
Contract at the time we receive proof of death and a payment election.


                                                                               7


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P R O F I L E

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10 OTHER INFORMATION:

FREE LOOK. If you cancel the Contract within 10 days after receiving it (or
whatever period is required in your state) we will send you whatever your
Contract is worth on the day we receive your request (this may be more or less
than your original payment) without assessing a contingent deferred sales
charge. If you have purchased the contract as an Individual Retirement Annuity
(IRA) you will receive back your purchase payment.

NO PROBATE. In many cases, when you die, the beneficiary will receive the death
benefit without going through probate. However, the avoidance of probate does
not mean that the beneficiary will not have tax liability as a result of
receiving the death benefit, nor does it mean the value of the Contract is not
includable in the taxable estate.

WHO SHOULD PURCHASE THE CONTRACT? This Contract is designed for people seeking
long-term tax-deferred accumulation of assets, generally for retirement or other
long-term purposes. The tax-deferred feature is most attractive to people in
high federal and state tax brackets. You should not buy this Contract if you are
looking for a short-term investment or if you cannot take the risk of getting
back less money than you invested.

ADDITIONAL FEATURES. The Contract has additional features you might be
interested in. These include:

o  You can arrange to have money automatically sent to you monthly, quarterly,
   semi-annually or annually while your Contract is still in the accumulation
   phase. You'll have to pay taxes on money you receive and you may have to also
   pay a tax penalty. We call this feature the Systematic Withdrawal Program.

o  You can arrange to have a certain amount of money automatically invested in
   investment portfolios on a regular basis, theoretically giving you a lower
   average cost per unit over time than a single one time purchase. We call this
   feature Dollar Cost Averaging.

o  You can instruct Great American Reserve to automatically readjust the money
   between investment portfolios periodically to keep the blend you select. We
   call this feature Automatic Rebalancing.

o  You can add to your Contract directly from your bank account with as little
   as $200 each month. We call this feature the automatic premium check option.

o  You can elect to have your fixed account interest earnings periodically
   transferred to one or more investment portfolios. We call this the Sweep
   Program.

11 INQUIRIES:

If you need more information about buying a Contract, please contact us at:

      Great American Reserve Insurance Company
      Administrative Office
      11815 N. Pennsylvania Street
      Carmel, Indiana 46032
      (317) 817-3700


8                                                                  05-8329(5/98)

<PAGE>


                                                                          [LOGO]

                            Conseco
                           Advantage
                  Fixed and Variable Annuity



                          MAY 1, 1998
                           PROSPECTUS

               GREAT AMERICAN RESERVE
           VARIABLE ANNUITY ACCOUNT F

      ISSUED BY GREAT AMERICAN RESERVE INSURANCE COMPANY

                This cover is not part of the prospectus


<PAGE>



                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

                         THE FIXED AND VARIABLE ANNUITY

                                    issued by

                GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F

                                       and

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

   This prospectus  describes the Fixed and Variable Annuity Contract offered by
Great American Reserve Insurance Company (Great American Reserve).

   The annuity contract has 44 investment  choices--a FIXED ACCOUNT which offers
an interest  rate which is guaranteed  not to be less than 3% by Great  American
Reserve,  three GUARANTEE PERIODS of the market value adjustment  account option
(MVA OPTION) and 40 INVESTMENT  PORTFOLIOS  listed below. You can put your money
in the FIXED  ACCOUNT,  any of the three  GUARANTEE  PERIODS  of the MVA  OPTION
and/or  the  INVESTMENT  PORTFOLIOS.  Currently,  you  can  invest  in  up to 15
INVESTMENT PORTFOLIOS at one time.

CONSECO SERIES TRUST
MANAGED BY CONSECO CAPITAL MANAGEMENT, INC.
   Asset Allocation Portfolio
   Common Stock Portfolio
   Corporate Bond Portfolio
   Government Securities Portfolio
   Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY FRED ALGER MANAGEMENT, INC.
   Alger American Growth Portfolio
   Alger American Leveraged AllCap Portfolio
   Alger American MidCap Growth Portfolio
   Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY AMERICAN CENTURY INVESTMENT
MANAGEMENT, INC.
   VP Income & Growth
   VP International
   VP Value

BERGER INSTITUTIONAL PRODUCTS TRUST
MANAGED BY BERGER ASSOCIATES, INC.
   Berger IPT--100 Fund
   Berger IPT--Growth and Income Fund
   Berger IPT--Small Company Growth Fund

MANAGED BY BBOI WORLDWIDE, LLC
   Berger/BIAM IPT--International Fund

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY THE DREYFUS CORPORATION

DREYFUS STOCK INDEX FUND
MANAGED BY THE DREYFUS CORPORATION

DREYFUS VARIABLE INVESTMENT FUND
MANAGED BY THE DREYFUS CORPORATION
   Disciplined Stock Portfolio
   International Value Portfolio

FEDERATED INSURANCE SERIES
MANAGED BY FEDERATED ADVISERS
   Federated High Income Bond Fund II
   Federated International Equity Fund II
   Federated Utility Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
MANAGED BY INVESCO FUNDS GROUP, INC.
   INVESCO VIF - High Yield Portfolio
   INVESCO VIF - Industrial Income Portfolio

JANUS ASPEN SERIES
MANAGED BY JANUS CAPITAL CORPORATION
   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
MANAGED BY LAZARD ASSET MANAGEMENT
   Lazard Retirement Equity Portfolio
   Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
MANAGED BY LORD, ABBETT & CO.
   Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
MANAGED BY MITCHELL HUTCHINS ASSET MANAGEMENT, INC.
   Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
MANAGED BY NEUBERGER & BERMAN MANAGEMENT INCORPORATED
   Limited Maturity Bond Portfolio
   Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.
   Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.
   Growth Fund II

VAN ECK WORLDWIDE INSURANCE TRUST
MANAGED BY VAN ECK ASSOCIATES CORPORATION
   Worldwide Bond Fund
   Worldwide Emerging Markets Fund
   Worldwide Hard Assets Fund
   Worldwide Real Estate Fund


                                                                               1


<PAGE>


================================================================================

   Please read this prospectus  before  investing and keep it on file for future
reference.  It contains  important  information about the Great American Reserve
Fixed and Variable Annuity Contract.

   To learn more about the Great  American  Reserve  Fixed and Variable  Annuity
Contract, you can obtain a copy of the Statement of Additional Information (SAI)
dated May 1,  1998.  The SAI has been  filed with the  Securities  and  Exchange
Commission (SEC) and is legally a part of the prospectus. The SEC has a Web site
(http://www.sec.gov)  that contains the SAI, material incorporated by reference,
and other information regarding companies that file electronically with the SEC.
The Table of  Contents of the SAI is on Page 43 of this  prospectus.  For a free
copy of the SAI,  call us at (800)  824-2726  or write us at our  administrative
office: 11815 N. Pennsylvania Street, Carmel, Indiana 46032.

   INVESTMENT IN A VARIABLE ANNUITY CONTRACT IS SUBJECT TO RISKS,  INCLUDING THE
POSSIBLE LOSS OF PRINCIPAL. THE CONTRACTS ARE NOT DEPOSITS OR OBLIGATIONS OF, OR
GUARANTEED  OR ENDORSED  BY, ANY  FINANCIAL  INSTITUTION  AND ARE NOT  FEDERALLY
INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE FEDERAL RESERVE BOARD,
OR ANY OTHER AGENCY.
THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

May 1, 1998

================================================================================


                                TABLE OF CONTENTS

                                                           PAGE
    INDEX OF SPECIAL TERMS ................................   3

    FEE TABLE..............................................   3

 1. THE ANNUITY CONTRACT...................................   7

 2. ANNUITY PAYMENTS (THE INCOME PHASE)....................   7

 3. PURCHASE...............................................   8
     Purchase Payments.....................................   8
     Allocation of Purchase Payments.......................   8
     Accumulation Units....................................   8

 4. INVESTMENT OPTIONS.....................................   9
     Investment Portfolios.................................   9
     The Fixed Account.....................................  10
     The MVA Option........................................  10
     Transfers.............................................  10
     Dollar Cost Averaging Program.........................  11
     Rebalancing Program...................................  11
     Asset Allocation Program..............................  11
     Sweep Program.........................................  11
     Voting Rights.........................................  11
     Substitution..........................................  11

 5. EXPENSES...............................................  12
     Insurance Charges.....................................  12
     Contract Maintenance Charge...........................  12
     Contingent Deferred Sales Charge......................  12
     Reduction or Elimination of the
     Contingent Deferred Sales Charge......................  12
     Transfer Fee..........................................  12
     Premium Taxes.........................................  12
     Income Taxes..........................................  13
     Investment Portfolio Expenses.........................  13

 6. TAXES..................................................  13
     Annuity Contracts in General..........................  13
     Qualified and Non-Qualified Contracts.................  13
     Withdrawals--Non-Qualified Contracts..................  13
     Withdrawals--Qualified Contracts......................  13
     Diversification.......................................  13
     Investor Control......................................  13

 7. ACCESS TO YOUR MONEY...................................  13
     Systematic Withdrawal Program.........................  14
     Suspension of Payments or Transfers...................  14

 8. PERFORMANCE............................................  14

 9. DEATH BENEFIT..........................................  14
     Upon Your Death.......................................  14
     Death of Annuitant....................................  15

10. OTHER INFORMATION......................................  15
     Great American Reserve................................  15
     The Separate Accounts.................................  15
     Distributor...........................................  15
     Ownership.............................................  15
     Beneficiary...........................................  15
     Assignment............................................  15
     Additional Information................................  15
     Selected Historical Financial Information of
       Great American Reserve..............................  16
     Business of Great American Reserve....................  17
     Management's Discussion and Analysis of
       Financial Condition and Results of Operations
       of Great American Reserve...........................  21
     Directors and Executive Officers......................  28
     Executive Compensation................................  28
     Independent Accountants...............................  28
     Legal Opinions........................................  28
     Financial Statements..................................  28

    TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL
    INFORMATION ..........................................   43

    APPENDIX A--MARKET VALUE ADJUSTMENT..................... 43


2


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================


                             INDEX OF SPECIAL TERMS

We have tried to make this prospectus as readable and  understandable for you as
possible. By the very nature of the contract,  however,  certain technical words
or terms are  unavoidable.  We have  identified  the  following as some of these
words or terms.  They are  identified in the text in italic and the page that is
indicated  here is where we believe you will find the best  explanation  for the
word or term.

     Accumulation Phase....................................   7
     Accumulation Unit.....................................   8
     Annuitant.............................................   7
     Annuity Date..........................................   7
     Annuity Options.......................................   8
     Annuity Payments......................................   7
     Annuity Unit..........................................   8
     Beneficiary...........................................  15
     Contract..............................................   7
     Fixed Account.........................................   7
     Guarantee Period......................................  10
     Income Phase..........................................   7
     Investment Portfolios.................................   9
     Joint Owner...........................................  15
     MVA Option............................................  10
     Non-Qualified.........................................  13
     Owner.................................................  15
     Purchase Payment......................................   8
     Qualified.............................................  13
     Tax-Deferral..........................................  13

================================================================================
FEE TABLE

OWNER TRANSACTION EXPENSES
CONTINGENT  DEFERRED  SALES CHARGE (AS A PERCENTAGE OF PURCHASE  PAYMENTS)  (See
Note 2 under "Explanation of Fee Table and Examples,"page 7)

NO. OF YEARS FROM RECEIPT OF PAYMENT                                    CHARGE

- --------------------------------------------------------------------------------
                                                              
First Year..............................................................  7%
Second Year.............................................................  7%
Third Year..............................................................  6%
Fourth Year.............................................................  5%
Fifth Year..............................................................  4%
Sixth Year..............................................................  3%
Seventh Year............................................................  2%
Eighth Year and more....................................................  0%
- --------------------------------------------------------------------------------


TRANSFER FEE (see Note 3 under "Explanation of
Fee Table and Examples," page 7)

No charge for one transfer in each 30 day period during the ACCUMULATION  PHASE;
thereafter  a fee of $25 per  transfer  may be  charged.  No charge  for the two
transfers allowed each year during the INCOME PHASE.

CONTRACT MAINTENANCE CHARGE
(see Note 4 under "Explanation of Fee Table
and Examples," page 7)

$30 per CONTRACT per year

SEPARATE ACCOUNT ANNUAL EXPENSES
(as a percentage of average account value)
Mortality and Expense Risk Charge                          1.25%
Administrative Charge                                       .15%
                                                            ----
TOTAL SEPARATE ACCOUNT ANNUAL EXPENSES                     1.40%


                                                                               3


<PAGE>


================================================================================
INVESTMENT PORTFOLIO EXPENSES
(as a percentage of the average daily net assets of an INVESTMENT PORTFOLIO)

<TABLE>
<CAPTION>

                                                                                                             TOTAL ANNUAL
                                                                                            OTHER EXPENSES    PORTFOLIO
                                                                                            (AFTER EXPENSE     EXPENSES
                                                                                            REIMBURSEMENT   (AFTER EXPENSE
                                                                    MANAGEMENT       12b-1   FOR CERTAIN   REIMBURSEMENT FOR
                                                                       FEES          FEES     PORTFOLIOS)  CERTAIN PORTFOLIOS)
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                                                    <C>          <C>          <C>            <C>
CONSECO SERIES TRUST (1)
Asset Allocation Portfolio (2).......................................  0.55%           --        0.20%          0.75%
Common Stock Portfolio (2)...........................................  0.60%           --        0.20%          0.80%
Corporate Bond Portfolio.............................................  0.50%           --        0.20%          0.70%
Government Securities Portfolio......................................  0.50%           --        0.20%          0.70%
Money Market Portfolio (2)...........................................  0.25%           --        0.20%          0.45%

THE ALGER AMERICAN FUND
Alger American Growth Portfolio......................................  0.75%           --        0.04%          0.79%
Alger American Leveraged AllCap Portfolio (3)........................  0.85%           --        0.15%          1.00%
Alger American MidCap Growth Portfolio...............................  0.80%           --        0.04%          0.84%
Alger American Small Capitalization Portfolio........................  0.85%           --        0.04%          0.89%

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
VP Income & Growth...................................................  0.70%           --        0.00%          0.70%
VP International.....................................................  1.50%           --        0.00%          1.50%
VP Value.............................................................  1.00%           --        0.00%          1.00%

BERGER INSTITUTIONAL PRODUCTS TRUST
Berger IPT--100 Fund (4).............................................   0.00%           --        1.00%          1.00%
Berger IPT--Growth and Income Fund (4)...............................   0.00%           --        1.00%          1.00%
Berger IPT--Small Company Growth Fund (4)............................   0.00%           --        1.15%          1.15%
Berger/BIAM IPT--International Fund (4)..............................   0.00%           --        1.20%          1.20%

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC....................  0.75%           --        0.07%          0.82%

DREYFUS STOCK INDEX FUND.............................................  0.25%           --        0.03%          0.28%

DREYFUS VARIABLE INVESTMENT FUND
Disciplined Stock Portfolio..........................................  0.75%                     0.27%          1.02%
International Value Portfolio........................................  1.00%                     0.42%          1.42%

FEDERATED INSURANCE SERIES
Federated High Income Bond Fund II (5)...............................  0.51%           --        0.29%          0.80%
Federated International Equity Fund II (5)...........................  0.02%           --        1.21%          1.23%
Federated Utility Fund II (5)........................................  0.48%           --        0.37%          0.85%

INVESCO VARIABLE INVESTMENT FUNDS, INC.
INVESCO VIF - High Yield Portfolio (6)...............................  0.60%           --        0.27%          0.87%
INVESCO VIF - Industrial Income Portfolio (6)........................  0.75%           --        0.20%          0.95%

JANUS ASPEN SERIES
Aggressive Growth Portfolio (7)......................................  0.73%           --        0.03%          0.76%
Growth Portfolio (7).................................................  0.65%           --        0.05%          0.70%
Worldwide Growth Portfolio (7).......................................  0.66%           --        0.08%          0.74%

LAZARD RETIREMENT SERIES, INC.
Lazard Retirement Equity Portfolio (8)...............................  0.75%        0.25%        0.50%          1.50%
Lazard Retirement Small Cap Portfolio (8)............................  0.75%        0.25%        0.50%          1.50%

LORD ABBETT SERIES FUND, INC.
Growth and Income Portfolio (9)......................................  0.50%        0.15%        0.02%          0.67%

MITCHELL HUTCHINS SERIES TRUST
Growth and Income Portfolio..........................................  0.70%           --        0.88%          1.58%

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST (10)
Limited Maturity Bond Portfolio......................................  0.65%           --        0.12%          0.77%
Partners Portfolio...................................................  0.80%           --        0.06%          0.86%

STRONG OPPORTUNITY FUND II, INC.
Opportunity Fund II..................................................  1.00%           --        0.15%          1.15%

STRONG VARIABLE INSURANCE FUNDS, INC
Growth Fund II (11)..................................................  1.00%           --        0.20%          1.20%

VAN ECK WORLDWIDE INSURANCE TRUST (12)
Worldwide Bond Fund..................................................  1.00%           --        0.12%          1.12%
Worldwide Emerging Markets Fund......................................  1.00%           --       (0.20%)         0.80%
Worldwide Hard Assets Fund...........................................  1.00%           --        0.17%          1.17%
Worldwide Real Estate Fund...........................................  0.00%           --        1.00%          1.00%
</TABLE>

4


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

   (1) Conseco  Capital  Management,  Inc.,  the  investment  adviser of Conseco
Series  Trust,  has  voluntarily  agreed to reimburse  all  expenses,  including
management fees, in excess of the following percentage of the average annual net
assets of each listed Portfolio,  as long as such reimbursement would not result
in a Portfolio's  inability to qualify as a regulated  investment  company under
the Code: 0.75% for the Asset Allocation  Portfolio;  0.80% for the Common Stock
Portfolio;  0.70% for the Corporate  Bond  Portfolio and  Government  Securities
Portfolio;  and 0.45% for the Money Market  Portfolio.  The total percentages in
the above table is after reimbursement. In the absence of expense reimbursement,
the total fees and  expenses  in 1997 would  have  totaled:  0.84% for the Asset
Allocation  Portfolio;  0.80%  for the  Common  Stock  Portfolio;  0.77% for the
Corporate Bond Portfolio;  0.92% for the Government  Securities  Portfolio;  and
0.52% for the Money Market Portfolio.

   (2) Conseco Capital Management,  Inc., since January 1, 1993, has voluntarily
waived its management fees in excess of the annual rates set forth above. Absent
such fee waivers,  the management  fees would be: .65% for the Asset  Allocation
Portfolio;  .65% for the Common Stock  Portfolio;  and .50% for the Money Market
Portfolio.

   (3) The Alger American Leveraged AllCap Portfolio's "Other Expenses" includes
 .04% of interest expense.

   (4) The Funds'  investment  advisers have  voluntarily  agreed to waive their
advisory fee and have voluntarily  reimbursed the Funds for additional  expenses
to the extent that normal operating  expenses in any fiscal year,  including the
investment advisory fee but excluding brokerage commissions, interest, taxes and
extraordinary expenses, of each of the Berger IPT--100 Fund and the Berger IPT--
Growth and Income Fund exceed 1.00%, the normal operating expenses in any fiscal
year of the Berger  IPT--Small  Company Growth Fund exceed 1.15%, and the normal
operating expenses of the Berger/BIAM IPT International Fund exceed 1.20% of the
respective  Fund's  average daily net assets.  Absent the  voluntary  waiver and
reimbursement,   the  Management  Fee  for  the  Berger  IPT--100  Fund,  Berger
IPT--Growth and Income Fund, the Berger  IPT--Small  Company Growth Fund and the
Berger/BIAM  IPT--International  Fund would have been .75%, .75%, .90%, and .90%
respectively,  and their Total Annual Portfolio  Expenses would have been 9.18%,
9.62%, 5.81% and 3.83%, respectively.

   (5) In the absence of a voluntary  waiver by Federated  Advisers,  the Funds'
investment adviser, the Management Fee and Total Annual Portfolio Expenses would
have been 0.60% and .89%,  respectively,  for High Income Bond Fund II and 0.75%
and 1.12%,  respectively,  for Utility Fund II. Absent a voluntary waiver of the
management  fee and the  voluntary  reimbursement  of  certain  other  operating
expenses by Federated  Advisers,  the Management Fee and Total Annual  Portfolio
Expenses  for  International  Equity  Fund II would  have been  1.00% and 2.21%,
respectively.

   (6) Certain expenses are being absorbed voluntarily by the investment adviser
and  sub-adviser.  Total expenses  (after  expenses were absorbed but before any
expense  offset  arrangement)  of the  INVESCO  VIF - High Yield  Portfolio  and
INVESCO VIF - Industrial  Income  Portfolio for the year ended December 31, 1997
amounted  to 0.83% and 0.91%,  respectively,  of each  Portfolio's  average  net
assets. In the absence of such voluntary expense limitation, the total operating
expenses of the INVESCO VIF - High Yield  Portfolio and INVESCO VIF - Industrial
Income  Portfolio for the fiscal period ended  December 31, 1997 would have been
0.94% and 0.97%, respectively, of each Portfolio's average net assets.
   It should be noted that the  Portfolio's  actual expenses were lower than the
figures shown because the Portfolio's  custodian fees and pricing  expenses were
reduced  under  expense  offset  arrangements.  However,  as a result  of an SEC
requirement  for mutual funds to state their total  operating  expenses  without
crediting any such expense offset  arrangements,  the figures shown above do not
reflect these reductions.

   (7) The expense  figures  shown are net of certain fee waivers or  reductions
from Janus  Capital  Corporation,  the  investment  adviser  of the Janus  Aspen
Series. Without such waivers or reductions,  the total fees and expenses in 1997
would have totaled: 0.78% for Aggressive Growth; 0.78% for Growth; and 0.81% for
Worldwide Growth.

   (8) Lazard Asset Management,  the Fund's investment adviser,  has voluntarily
agreed to reimburse all expenses,  including management fees, in excess of 1.50%
of the average annual net assets of the Portfolio.

   (9) The Growth and Income  Portfolio of Lord Abbett  Series Fund,  Inc. has a
12b-1 plan which provides for payments to Lord, Abbett & Co. for remittance to a
life  insurance  company  for  certain  distribution   expenses  (see  the  Fund
Prospectus).  The 12b-1 plan provides that such  remittances,  in the aggregate,
will not exceed .15%, on an annual basis, of the daily net asset value of shares
of the Growth and Income  Portfolio.  For the year ending December 31, 1998, the
12b-1 fees are  estimated  to be .15%.  The  examples  below for this  Portfolio
reflect the estimated 12b-1 fees.

   (10) Neuberger & Berman Advisers  Management Trust is divided into portfolios
(Portfolios),  each of  which  invests  all of its net  investable  assets  in a
corresponding  series of Advisers  Managers  Trust.  The figures  reported under
"Management  Fees"  include  the  total of the  administration  fees paid by the
Portfolio and the management fees paid by its corresponding  series.  Similarly,
"Other  Expenses"   includes  all  other  expenses  of  the  Portfolio  and  its
corresponding series.

   (11) Strong Capital  Management,  Inc., the investment  adviser of the Strong
Growth  Fund II,  has  voluntarily  agreed  to cap the  Fund's  total  operating
expenses  at 1.20%.  The  Adviser  has no current  intention  to, but may in the
future,  discontinue  or modify any waiver of fees or  absorption of expenses at
its discretion with appropriate notification to its shareholders.

   (12) All figures are annualized.  Expenses of the Worldwide Real Estate Fund,
which  commenced  operation  in June  1997,  are  being  assumed  by the  Fund's
investment  adviser.  Without  such  assumption,  Worldwide  Real Estate  Fund's
Management Fee would be 1.00%,  Other Expenses would be 3.88% and Total Expenses
would be 4.88%.  Other  Expenses of  Worldwide  Real Estate Fund are an estimate
which  assumes  $80 million in average  daily net assets,  and may be greater or
less than those shown.  Prior to April 30, 1997,  Worldwide Hard Assets Fund was
named Gold and Natural  Resources Fund.  Other Expenses of Worldwide Hard Assets
Fund are net of soft dollar credits.  Without such credits, Other Expenses would
have been 0.18% and Total  Expenses  would have been  1.18%.  Other  Expenses of
Worldwide Emerging Markets Fund are net of the reduction of the Fund's operating
fees in  connection  with a fee  arrangement,  based  on cash  balances  left on
deposit with the  custodian,  and net of the waiver or  assumption by the Fund's
investment  adviser of certain fees and expenses.  Without such fee  arrangement
and, to a lesser extent, the  waiver/assumption,  Other Expenses would have been
0.34% and Total Expenses would have been 1.34%. The Fund's investment adviser is
no longer waiving or assuming fees and expenses.


                                                                               5


<PAGE>


================================================================================

EXAMPLES:
   You would pay the following  expenses on a $1,000  investment,  assuming a 5%
annual return on assets:
   (a) upon surrender at the end of each time period; (b) if the CONTRACT is not
surrendered;   (c)  if  the  CONTRACT  is   annuitized   (except  under  certain
circumstances).

                                                TIME PERIODS
                                           1 YEAR         3 YEARS
- -------------------------------------------------------------------------------

CONSECO SERIES TRUST
  Asset Allocation                          (a) $85       (a) $123
                                            (b) $23       (b) $ 69
                                            (c) $85       (c) $123
  Common Stock                              (a) $86       (a) $124
                                            (b) $23       (b) $ 71
                                            (c) $86       (c) $124
  Corporate Bond                            (a) $85       (a) $121
                                            (b) $22       (b) $ 68
                                            (c) $85       (c) $121
  Government Securities                     (a) $85       (a) $121
                                            (b) $22       (b) $ 68
                                            (c) $85       (c) $121
  Money Market                              (a) $82       (a) $114
                                            (b) $20       (b) $ 60
                                            (c) $82       (c) $114

THE ALGER AMERICAN FUND
  Alger American Growth                     (a) $86       (a) $124
                                            (b) $23       (b) $ 71
                                            (c) $86       (c) $124
  Alger American Leveraged AllCap           (a) $88       (a) $130
                                            (b) $25       (b) $ 77
                                            (c) $88       (c) $130
  Alger American MidCap Growth              (a) $86       (a) $126
                                            (b) $23       (b) $ 72
                                            (c) $86       (c) $126
  Alger American Small Capitalization       (a) $87       (a) $127
                                            (b) $24       (b) $ 74
                                            (c) $87       (c) $127

AMERICAN CENTURY VARIABLE
PORTFOLIOS, INC
  VP Income & Growth                        (a) $85       (a) $121
                                            (b) $22       (b) $ 68
                                            (c) $85       (c) $121
  VP International                          (a) $93       (a) $145
                                            (b) $30       (b) $ 92
                                            (c) $93       (c) $145
  VP Value                                  (a) $88       (a) $130
                                            (b) $25       (b) $ 77
                                            (c) $88       (c) $130

BERGER INSTITUTIONAL PRODUCTS TRUST
  Berger IPT--100                           (a) $88       (a) $130
                                            (b) $25       (b) $ 77
                                            (c) $88       (c) $130
  Berger IPT--Growth and Income             (a) $88       (a) $130
                                            (b) $25       (b) $ 77
                                            (c) $88       (c) $130
  Berger IPT--Small Company Growth          (a) $89       (a) $135
                                            (b) $27       (b) $ 81
                                            (c) $89       (c) $135
  Berger/BIAM IPT--International            (a) $90       (a) $136
                                            (b) $27       (b) $ 83
                                            (c) $90       (c) $136

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
                                            (a) $86       (a) $125
                                            (b) $25       (b) $ 71
                                            (c) $86       (c) $125

DREYFUS STOCK INDEX FUND
                                            (a) $81       (a) $109
                                            (b) $18       (b) $ 55
                                            (c) $81       (c) $109

DREYFUS VARIABLE INVESTMENT FUND
  Disciplined Stock                         (a) $88       (a) $131
                                            (b) $25       (b) $ 77
                                            (c) $88       (c) $131
  International Value                       (a) $92       (a) $143
                                            (b) $29       (b) $ 89
                                            (c) $92       (c) $143

FEDERATED INSURANCE SERIES
  Federated High Income Bond II             (a) $86       (a) $124
                                            (b) $23       (b) $ 71
                                            (c) $86       (c) $124
  Federated International Equity II         (a) $90       (a) $137
                                            (b) $27       (b) $ 84
                                            (c) $90       (c) $137
  Federated Utility II                      (a) $86       (a) $126
                                            (b) $24       (b) $ 72
                                            (c) $86       (c) $126

INVESCO VARIABLE INVESTMENT FUNDS, INC.
  INVESCO VIF - High Yield                  (a) $87       (a) $127
                                            (b) $24       (b) $ 73
                                            (c) $87       (c) $127
  INVESCO VIF - Industrial Income           (a) $87       (a) $129
                                            (b) $25       (b) $ 75
                                            (c) $87       (c) $129

JANUS ASPEN SERIES
  Aggressive Growth                         (a) $85       (a) $123
                                            (b) $23       (b) $ 70
                                            (c) $85       (c) $123
  Growth                                    (a) $85       (a) $121
                                            (b) $22       (b) $ 68
                                            (c) $85       (c) $121
  Worldwide Growth                          (a) $85       (a) $123
                                            (b) $22       (b) $ 69
                                            (c) $85       (c) $123

LAZARD RETIREMENT SERIES, INC.
  Lazard Retirement Equity                  (a) $93       (a) $145
                                            (b) $30       (b) $ 92
                                            (c) $93       (c) $145
  Lazard Retirement Small Cap               (a) $93       (a) $145
                                            (b) $30       (b) $ 92
                                            (c) $93       (c) $145

LORD ABBETT SERIES FUND, INC.
  Growth and Income                         (a) $85       (a) $120
                                            (b) $22       (b) $ 67
                                            (c) $85       (c) $120

MITCHELL HUTCHINS SERIES TRUST
  Growth and Income                         (a) $93       (a) $147
                                            (b) $31       (b) $ 93
                                            (c) $93       (c) $147

NEUBERGER & BERMAN ADVISERS
MANAGEMENT TRUST
  Limited Maturity Bond                     (a) $86       (a) $123
                                            (b) $23       (b) $ 70
                                            (c) $86       (c) $123
  Partners                                  (a) $86       (a) $126
                                            (b) $24       (b) $ 73
                                            (c) $86       (c) $126

STRONG OPPORTUNITY FUND II, INC.
  Opportunity Fund II                       (a) $89       (a) $135
                                            (b) $27       (b) $ 81
                                            (c) $89       (c) $135

STRONG VARIABLE INSURANCE FUNDS, INC.
  Growth II                                 (a) $90       (a) $136
                                            (b) $27       (b) $ 83
                                            (c) $90       (c) $136

VAN ECK WORLDWIDE INSURANCE TRUST
  Worldwide Bond                            (a) $89       (a) $134
                                            (b) $26       (b) $ 80
                                            (c) $89       (c) $134
  Worldwide Emerging Markets                (a) $86       (a) $124
                                            (b) $23       (b) $ 71
                                            (c) $86       (c) $124
  Worldwide Hard Assets                     (a) $90       (a) $136
                                            (b) $27       (b) $ 82
                                            (c) $90       (c) $136
  Worldwide Real Estate                     (a) $88       (a) $130
                                            (b) $25       (b) $ 77
                                            (c) $88       (c) $130


6


<PAGE>
                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

  EXPLANATION OF FEE TABLE AND EXAMPLES
   1. The purpose of the Fee Table is to show you the various  expenses you will
incur directly or indirectly with the CONTRACT.  The Fee Table reflects expenses
of the Separate Account as well as the INVESTMENT PORTFOLIOS.
   2. Every year you can take money out of your CONTRACT, without the contingent
deferred  sales  charge,  of an amount  equal to the  greater of: (i) 10% of the
value of your  CONTRACT  (on a  non-cumulative  basis),  or (ii) the IRS minimum
distribution requirement for your CONTRACT if issued as an Individual Retirement
Annuity,  or (iii) the  total of your  PURCHASE  PAYMENTS  that have been in the
CONTRACT more than 7 complete years.
   3. Great American  Reserve will not charge you the transfer fee even if there
is more than one transfer in a 30-day  period during the  ACCUMULATION  PHASE if
the transfer is for the Dollar Cost Averaging, Sweep or Rebalancing Programs. We
will also not charge you a transfer fee on transfers made at the end of the free
look period. All reallocations made on the same day count as one transfer.
   4. Great American Reserve will not charge the contract  maintenance charge if
the value of your CONTRACT is $50,000 or more, although,  if you make a complete
withdrawal, Great American Reserve will charge the contract maintenance charge.
   5. Premium taxes are not reflected.  Premium taxes may apply depending on the
state where you live.
   6. The assumed average CONTRACT size is $30,000.
   7. THE EXAMPLES SHOULD NOT BE CONSIDERED A  REPRESENTATION  OF PAST OR FUTURE
EXPENSES. ACTUAL EXPENSES MAY BE GREATER OR LESS THAN THOSE SHOWN.
   There is no condensed financial information presented because the sale of the
CONTRACTS began on March 3, 1998.

1. THE ANNUITY CONTRACT
   This Prospectus  describes the Fixed and Variable Annuity CONTRACT offered by
Great American Reserve.
   An annuity is a CONTRACT between you, the OWNER, and an insurance company (in
this case Great American  Reserve),  where the insurance company promises to pay
you an income, in the form of ANNUITY  PAYMENTS,  beginning on a designated date
that is at least 90 days after we issue your CONTRACT. Until you decide to begin
receiving ANNUITY PAYMENTS,  your annuity is in the ACCUMULATION PHASE. Once you
begin receiving  ANNUITY  PAYMENTS,  your CONTRACT switches to the INCOME PHASE.
The CONTRACT benefits from TAX-DEFERRAL.
   TAX-DEFERRAL  means that you are not taxed on earnings or appreciation on the
assets in your CONTRACT until you take money out of your CONTRACT.
   The  CONTRACT  is a  variable  annuity.  You can choose  among 40  INVESTMENT
PORTFOLIOS and, depending upon market conditions,  you can make or lose money in
any of these  portfolios.  If you select  the  variable  annuity  portion of the
CONTRACT, the amount of money you are able to accumulate in your CONTRACT during
the ACCUMULATION PHASE depends upon the investment performance of the INVESTMENT
PORTFOLIO(S)  you select.  The amount of the ANNUITY PAYMENTS you receive during
the INCOME PHASE from the variable  annuity portion of the CONTRACT also depends
upon the investment  performance of the INVESTMENT PORTFOLIOS you select for the
INCOME PHASE.
   The CONTRACT  contains a FIXED ACCOUNT.  The FIXED ACCOUNT offers an interest
rate that is guaranteed to be no less than 3% by Great American Reserve.  If you
select the FIXED ACCOUNT, the amount of money you are able to accumulate in your
CONTRACT during the ACCUMULATION  PHASE depends upon the total interest credited
to your  CONTRACT.  The amount of the ANNUITY  PAYMENTS  you receive  during the
INCOME PHASE from the FIXED  ACCOUNT  portion of the CONTRACT  will remain level
for the entire INCOME PHASE.
   The CONTRACT also contains 3 GUARANTEE  PERIODS  within the MVA OPTION.  Your
money will earn interest at the rate set by Great American Reserve. The interest
rate is  guaranteed  by Great  American  Reserve for the time you agree to leave
your money in the GUARANTEE  PERIOD. We currently offer GUARANTEE PERIODS for 1,
3 and 5 years.  To the extent you  allocate  money to a  GUARANTEE  PERIOD,  the
amount  of  money  you  are  able to  accumulate  in your  CONTRACT  during  the
ACCUMULATION phase depends upon the total interest credited to your CONTRACT. An
adjustment   to  your  CONTRACT   will  apply  to   withdrawals,   transfers  or
annuitizations  from the 1, 3 and 5 year  GUARANTEE  PERIODS prior to the end of
the selected period.
   As OWNER of the CONTRACT, you exercise all rights under the CONTRACT. You can
change the OWNER at any time by notifying Great American Reserve in writing. You
and another person can be named JOINT OWNERS. We have described more information
on this in Section 10--Other Information.

2. ANNUITY PAYMENTS (THE INCOME PHASE)
   Under the CONTRACT you can receive  regular income  payments.  You can choose
the month and year in which those payments  begin. We call that date the ANNUITY
DATE.  Your  ANNUITY  DATE can be any date  selected by you. You can also choose
among income plans. We call those ANNUITY OPTIONS.
   We ask you to choose your ANNUITY DATE when you purchase the  CONTRACT.  With
30 days notice to us, you can change the ANNUITY  DATE or ANNUITY  OPTION at any
time before the ANNUITY  DATE.  Your  ANNUITY DATE cannot be any earlier than 90
days after we issue the CONTRACT.  ANNUITY PAYMENTS must begin by the earlier of
the ANNUITANT's  90th birthday or the maximum date allowed by law. The ANNUITANT
is the person whose life we look to when we determine ANNUITY PAYMENTS.
   You can select an ANNUITY OPTION any time 30 days before the ANNUITY DATE. If
you do not choose an ANNUITY  OPTION,  we will assume that you selected Option 2
which provides a life annuity with 10 years of guaranteed payments.
   On the ANNUITY DATE the value of your  CONTRACT,  less any premium tax,  plus
any market  value  adjustment  (which may be  positive  or  negative),  less any
contingent deferred sales charge, and less any contract  maintenance charge will
be applied under the ANNUITY OPTION you selected.  If you select an ANNUITY DATE
that is at least 4 years  after  your  CONTRACT  was  issued  and you  choose an
ANNUITY OPTION that has a life  contingency or is for a minimum of 5 years,  the
value of your CONTRACT,  less any premium tax and less any contract  maintenance
charge  will be applied  under the ANNUITY  OPTION you  selected.  A  contingent
deferred sales charge will not be deducted under these circumstances.
   During  the  INCOME  PHASE,  you can  choose to have  payments  come from the
INVESTMENT PORTFOLIOS,  the FIXED ACCOUNT or both. Payments cannot come from the
MVA OPTION during the INCOME PHASE. If you don't tell us otherwise, your ANNUITY
PAYMENTS  will  be  based  on  the  investment  allocations  in  the  INVESTMENT
PORTFOLIOS and FIXED ACCOUNT that were in place on the ANNUITY DATE.
   If you choose to have any  portion  of your  ANNUITY  PAYMENTS  come from the
INVESTMENT  PORTFOLIO(S),  the dollar  amount of your payment

                                                                               7
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will  depend  upon 3 things:  1) the value of your  CONTRACT  in the  INVESTMENT
PORTFOLIO(S)  on the ANNUITY  DATE,  2) the 3% or 5% (as you  selected)  assumed
investment  rate  used  in  the  annuity  table  for  the  CONTRACT,  and 3) the
performance of the INVESTMENT  PORTFOLIOS you selected.  You can choose either a
5% or a 3% assumed investment rate. If the actual performance  exceeds the 3% or
5% (as  you  selected)  assumed  rate,  your  ANNUITY  PAYMENTS  will  increase.
Similarly,  if the  actual  rate is less than 3%, or 5% (as you  selected)  your
ANNUITY PAYMENTS will decrease.
   Unless you notify us otherwise,  we will pay the ANNUITY PAYMENTS to you. You
can change  the payee at any time prior to the  ANNUITY  DATE.  Income  from any
distribution will be reported to you for tax purposes.
   You can  choose one of the  following  ANNUITY  OPTIONS or any other  ANNUITY
OPTION which is acceptable to Great  American  Reserve.  After ANNUITY  PAYMENTS
begin, you cannot change the ANNUITY OPTION.
   OPTION 1. INCOME FOR A SPECIFIED PERIOD. We will pay an income for a specific
number of years in equal installments.
   OPTION  2.  LIFE  ANNUITY  WITH 5, 10 OR 20 YEARS  GUARANTEED.  We will  make
monthly ANNUITY  PAYMENTS so long as the annuitant is alive.  However,  when the
ANNUITANT  dies,  if we have made  ANNUITY  PAYMENTS  for less than the selected
guaranteed  period,  we will then continue to make ANNUITY PAYMENTS for the rest
of the guaranteed period to the beneficiary.
   OPTION 3.  INCOME OF  SPECIFIED  AMOUNT.  We will pay  income of a  specified
amount until the principal and interest are exhausted.
   OPTION 4. JOINT AND SURVIVOR  ANNUITY.  We will make monthly ANNUITY PAYMENTS
so long as the  ANNUITANT and a joint  ANNUITANT are both alive.  When either of
these  people  die,  the  amount  of the  ANNUITY  PAYMENTS  we will make to the
survivor  can be equal to 100%,  662/3% or 50% of the amount  that we would have
paid if both were alive.
   ANNUITY  PAYMENTS are made monthly  unless you have less than $5,000 to apply
toward a payment.  In that case,  Great American  Reserve may make a single lump
sum payment to you. Likewise,  if your ANNUITY PAYMENTS would be less than $50 a
month,  Great American Reserve has the right to change the frequency of payments
so that your ANNUITY PAYMENTS are at least $50.

3. PURCHASE

PURCHASE PAYMENTS
   A PURCHASE PAYMENT is the money you give us to buy the CONTRACT.  The minimum
we will  accept  is  $5,000  when the  CONTRACT  is  bought  as a  NON-QUALIFIED
CONTRACT.  If you are buying the  CONTRACT as part of an  Individual  Retirement
Annuity (IRA) the minimum we will accept is $2,000. For each GUARANTEE PERIOD of
the MVA  OPTION,  a minimum  of $2,000 is  required.  The  maximum  we accept is
$500,000 without our prior approval.  You can make additional  PURCHASE PAYMENTS
of $500 or more to a NON-QUALIFIED CONTRACT and $50 to an IRA CONTRACT. However,
if you  select the  automatic  premium  check  option,  you can make  additional
payments of $200 each month for  NON-QUALIFIED  CONTRACTS and $50 each month for
IRA CONTRACTS.

ALLOCATION OF PURCHASE PAYMENTS
   When you purchase a CONTRACT,  we will allocate your PURCHASE  PAYMENT to the
FIXED ACCOUNT, the GUARANTEE PERIODS of the MVA OPTION and/or one or more of the
INVESTMENT PORTFOLIOS you have selected. CURRENTLY, YOU CAN ALLOCATE MONEY TO UP
TO 15 INVESTMENT  PORTFOLIOS AT ANY ONE TIME.  If you make  additional  PURCHASE
PAYMENTS,  we will allocate them in the same way as your first PURCHASE  PAYMENT
unless  you tell us  otherwise.  Currently,  the  minimum  amount  which  can be
allocated  to any of the  GUARANTEE  PERIODS  of the MVA  OPTION is  $2,000.  We
reserve the right to change this amount in the future.
   If you change your mind about owning the  CONTRACT,  you can cancel it within
10 days after receiving it (or whatever period is required in your state).  When
you CANCEL the CONTRACT within this time period, Great American Reserve will not
assess a contingent deferred sales charge. On the day we receive your request we
will return the value of your  CONTRACT.  In some states,  we may be required to
refund your PURCHASE  PAYMENT.  If you have purchased the CONTRACT as an IRA, we
are required to give you back your PURCHASE PAYMENT if you decide to cancel your
CONTRACT  within 10 days after  receiving it (or whatever  period is required in
your state).
   Once we receive your PURCHASE PAYMENT and the necessary information,  we will
issue your CONTRACT and allocate your first  PURCHASE  PAYMENT within 2 business
days. If you do not provide us all of the  information  needed,  we will contact
you. If for some reason we are unable to complete this process within 5 business
days,  we will  either  send back your money or get your  permission  to keep it
until we get all of the  necessary  information.  If you add more  money to your
CONTRACT by making additional PURCHASE PAYMENTS, we will credit these amounts to
your CONTRACT within one business day. Our business day closes when the New York
Stock Exchange closes, usually 4:00 P.M. Eastern time.

ACCUMULATION UNITS
   The ACCUMULATION UNIT value for each account was arbitrarily set initially at
$10.00. The value of the variable annuity portion of your CONTRACT will increase
or  decrease  depending  upon  the  investment  performance  of  the  INVESTMENT
PORTFOLIO(S)  you choose.  In order to keep track of the value of your CONTRACT,
we use a unit of measure we call an  ACCUMULATION  UNIT. (An  ACCUMULATION  UNIT
works like a share of a mutual fund.) During the INCOME PHASE of the CONTRACT we
call the unit an ANNUITY UNIT.
   Every  day we  determine  the value of an  ACCUMULATION  UNIT for each of the
INVESTMENT  PORTFOLIOS  by  multiplying  the  ACCUMULATION  UNIT  value  for the
previous period by a factor for the current period. The factor is determined by:
   1.  dividing  the value of an  INVESTMENT  PORTFOLIO  share at the end of the
current  period  (and any  charges  for  taxes)  by the  value of an  INVESTMENT
PORTFOLIO share for the previous period; and
   2. subtracting the daily amount of the insurance charges.
   The value of an ACCUMULATION UNIT may go up or down from day to day.
   When you make a PURCHASE  PAYMENT,  we credit your CONTRACT with ACCUMULATION
UNITS.  The number of ACCUMULATION  UNITS credited is determined by dividing the
amount of the PURCHASE PAYMENT allocated to an INVESTMENT PORTFOLIO by the value
of the ACCUMULATION UNIT for that INVESTMENT PORTFOLIO.
   We calculate the value of an ACCUMULATION UNIT for each INVESTMENT  PORTFOLIO
after the New York Stock Exchange closes each day and then credit your CONTRACT.

   EXAMPLE:
   On Wednesday we receive an  additional  PURCHASE  PAYMENT of $4,000 from you.
You have told us you want this to go to the Common Stock Portfolio. When the New
York Stock Exchange closes on that Wednesday,  we determine that the value of an
ACCUMULATION  UNIT for the Common  Stock  Portfolio  is $12.25.  We then  divide

8

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                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

$4,000 by $12.25  and credit  your  CONTRACT  on  Wednesday  night  with  326.53
ACCUMULATION UNITS for the Common Stock Portfolio.

4. INVESTMENT OPTIONS

INVESTMENT PORTFOLIOS
   The CONTRACT offers 40 INVESTMENT  PORTFOLIOS which are listed below. You can
invest in up to 15 INVESTMENT  PORTFOLIOS at any one time. Additional INVESTMENT
PORTFOLIOS may be available in the future.
   Shares of the funds are offered in connection with certain  variable  annuity
contracts  and  variable  life  insurance  policies  of various  life  insurance
companies  which  may or may not be  affiliated  with  Great  American  Reserve.
Certain  INVESTMENT  PORTFOLIOS are also sold directly to QUALIFIED  plans.  The
funds  do not  believe  that  offering  their  shares  in  this  manner  will be
disadvantageous to you.
   YOU SHOULD READ THE PROSPECTUSES FOR THESE FUNDS CAREFULLY BEFORE  INVESTING.
COPIES OF THESE PROSPECTUSES ARE ATTACHED TO THIS PROSPECTUS.

   CONSECO SERIES TRUST
   Conseco  Series  Trust is a mutual  fund with  multiple  portfolios.  Conseco
Series  Trust is managed by  Conseco  Capital  Management,  Inc.  The  following
portfolios are available under the CONTRACT:
   Asset Allocation Portfolio
   Common Stock Portfolio
   Corporate Bond Portfolio
   Government Securities Portfolio
   Money Market Portfolio

   THE ALGER AMERICAN FUND
   The Alger American Fund is a mutual fund with multiple portfolios. Fred Alger
Management,  Inc. serves as the investment adviser. The following portfolios are
available under the CONTRACT:
   Alger American Growth Portfolio
   Alger American Leveraged AllCap Portfolio
   Alger American MidCap Growth Portfolio
   Alger American Small Capitalization Portfolio

   AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
   American  Century Variable  Portfolios,  Inc. is a series of funds managed by
American  Century  Investment  Management,  Inc. The  following  portfolios  are
available under the CONTRACT:
   VP Income & Growth
   VP International
   VP Value

   BERGER INSTITUTIONAL PRODUCTS TRUST
   Berger   Institutional   Products  Trust  is  a  mutual  fund  with  multiple
portfolios.  Berger Associates, Inc. is the investment adviser to all portfolios
except the  Berger/BIAM  IPT--International  Fund.  BBOI  Worldwide,  LLC is the
adviser to the Berger/BIAM IPT--International Fund. The following portfolios are
available under the CONTRACT:
   Berger IPT--100 Fund
   Berger IPT--Growth and Income Fund
   Berger IPT--Small Company Growth Fund
   Berger/BIAM IPT--International Fund

   THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
   The Dreyfus Socially  Responsible Growth Fund, Inc. is managed by The Dreyfus
Corporation.  Dreyfus has hired NCM Capital  Management  Group, Inc. to serve as
sub-investment   adviser  and  provide  day-to-day   management  of  the  Fund's
investments.

   DREYFUS STOCK INDEX FUND
   The Dreyfus  Corporation serves as the Fund's manager.  Dreyfus has hired its
affiliate,  Mellon Equity Associates,  to serve as the Fund's index fund manager
and provide day-to-day management of the Fund's investments.

   DREYFUS VARIABLE INVESTMENT FUND
   The  Dreyfus  Variable  Investment  Fund  is  a  mutual  fund  with  multiple
portfolios.  The  Dreyfus  Corporation  serves as the  investment  adviser.  The
following portfolios are available under the CONTRACT:
   Disciplined Stock Portfolio
   International Value Portfolio

   FEDERATED INSURANCE SERIES
   Federated  Insurance  Series  is a  mutual  fund  with  multiple  portfolios.
Federated  Advisers is the  investment  adviser.  The following  portfolios  are
available under the CONTRACT:
   Federated High Income Bond Fund II
   Federated International Equity Fund II
   Federated Utility Fund II

   INVESCO VARIABLE INVESTMENT FUNDS, INC.
   INVESCO  Variable  Investment  Funds,  Inc.  is a mutual  fund with  multiple
portfolios.  INVESCO Funds Group, Inc. is the investment adviser.  The following
portfolios are available under the CONTRACT:
   INVESCO VIF - High Yield Portfolio
   INVESCO VIF - Industrial Income Portfolio

   JANUS ASPEN SERIES
   The Janus Aspen Series is a mutual fund with  multiple  portfolios  which are
advised by Janus Capital  Corporation.  The following  portfolios  are available
under the CONTRACT:
   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio

   LAZARD RETIREMENT SERIES, INC.
   Lazard  Retirement  Series,  Inc. is a mutual fund with multiple  portfolios.
Lazard  Asset  Management,  a  division  of  Lazard  Freres & Co.,  LLC,  is the
investment  manager for each portfolio.  The following  portfolios are available
under the CONTRACT:
   Lazard Retirement Equity Portfolio
   Lazard Retirement Small Cap Portfolio

   LORD ABBETT SERIES FUND, INC.
   Lord Abbett Series Fund, Inc. is a mutual fund managed by Lord,  Abbett & Co.
The following portfolio is available under the CONTRACT:
   Growth and Income Portfolio

   MITCHELL HUTCHINS SERIES TRUST
   Mitchell  Hutchins  Series Trust is a mutual fund with  multiple  portfolios.
Mitchell  Hutchins Asset Management,  Inc. provides advisory and  administrative
services to the Fund. The following  portfolio is available  under the CONTRACT:
   Growth and Income Portfolio

   NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
   Each portfolio of Neuberger & Berman Advisers  Management  Trust invests in a
corresponding series of Advisers Managers Trust. All series of Advisers Managers
Trust are managed by Neuberger & Berman Management  Incorporated.  The following
are available under the CONTRACT:
   Limited Maturity Bond Portfolio
   Partners Portfolio

                                                                               9


<PAGE>

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   STRONG OPPORTUNITY FUND II, INC.
   Strong  Opportunity  Fund II is a  mutual  fund  managed  by  Strong  Capital
Management, Inc. The following portfolio is available under the CONTRACT:
   Opportunity Fund II

   STRONG VARIABLE INSURANCE FUNDS, INC.
   Strong Variable  Insurance Funds, Inc. is a mutual fund with multiple series.
Strong Capital Management,  Inc. serves as the investment adviser. The following
series is available under the CONTRACT:
   Growth Fund II

   VAN ECK WORLDWIDE INSURANCE TRUST
   Van Eck Worldwide  Insurance Trust is a mutual fund with multiple  portfolios
which are managed by Van Eck Associates  Corporation.  The following  portfolios
are available under the CONTRACT:
   Worldwide Bond Fund
   Worldwide Emerging Markets Fund
   Worldwide Hard Assets Fund
   Worldwide Real Estate Fund

THE FIXED ACCOUNT
   You can invest in the one year FIXED ACCOUNT of Great American  Reserve.  The
FIXED  ACCOUNT  offers an interest rate that is guaranteed to be no less than 3%
annually by Great American Reserve. If you select the FIXED ACCOUNT,  your money
will be placed with the other general assets of Great American Reserve.

THE MVA OPTION
   The  CONTRACT  also  offers  three  GUARANTEE  PERIODS  of the  market  value
adjustment  option (MVA  OPTION).  A GUARANTEE  PERIOD is the period of time for
which  interest  is  credited  in  the  market  value  adjustment  option.  Each
allocation  or  transfer  to the MVA OPTION  creates  one or more new  GUARANTEE
PERIODS.  We  currently  offer  GUARANTEE  PERIODS of 1, 3 and 5 years.  You can
allocate  your  PURCHASE  PAYMENT  or  transfer  money  to any of the  currently
available periods.
   The  GUARANTEE  PERIODS  of the MVA  OPTION  offer  interest  rates  that are
guaranteed by Great  American  Reserve.  Interest  rates may differ from time to
time  because of  changes in market  conditions.  The  interest  rates set for a
GUARANTEE  PERIOD for new PURCHASE  PAYMENTS may be different  from the interest
rates offered for money already in the GUARANTEE PERIODS.  We set interest rates
at our discretion.  Once we set an interest rate for a GUARANTEE PERIOD, it will
not change during that period.
   If you do not  specify a  GUARANTEE  PERIOD at the time of  renewal,  we will
select  the same  GUARANTEE  PERIOD  that just  finished  so long as it does not
extend  beyond the latest  ANNUITY DATE. If it does, we will choose the one year
period. If there is no GUARANTEE PERIOD for the same period  available,  the one
year period will be selected.  If it is not  available,  the next longest period
will be selected.
   If you take money out (whether by withdrawal,  transfer or  annuitization) of
the  GUARANTEE  PERIOD before the end of the period in excess of the free amount
(see below), an adjustment will be made to the amount withdrawn. This adjustment
is referred to as a market value  adjustment.  The market value  adjustment  can
increase or decrease the amount you take out of your  CONTRACT.  However,  after
the first  year in a period,  you can make one  withdrawal  each year of up to a
total of 10% of the value of your MVA OPTION in that period and no market  value
adjustment will be made to that withdrawal (free amount).
   We will not  apply a  market  value  adjustment  for any  withdrawals  in the
following  situations:  (1) to pay a death  benefit;  (2) to pay fees or charges
under the CONTRACT;  (3) amounts which are withdrawn or  transferred  during the
30-day period before the end of the GUARANTEE  PERIOD; or (4) when your CONTRACT
switches to the INCOME PHASE if your ANNUITY  PAYMENTS  begin after the 4th year
from the date your  CONTRACT  was issued and you have  chosen an ANNUITY  OPTION
that provides for a life contingency or is for a period of at least 5 years.
   The market value adjustment is determined by comparing the U.S. Treasury rate
which was in effect at the beginning of the  GUARANTEE  PERIOD for the length of
the GUARANTEE  PERIOD selected  versus the current U.S.  Treasury Rate as of the
date of the  withdrawal or transfer for the number of years  remaining  (rounded
up) plus .005. The U.S. Treasury Rate is the Bloomberg  published  Treasury rate
found in the Wall Street Journal or on the Bloomberg  System,  representing  the
last trade made in the Treasury market for the applicable  maturities related to
the product.  In general,  if interest  rates have dropped  between the time you
allocated your money to the GUARANTEE PERIOD and the time you took it out, there
will be a positive  adjustment to the value of your  CONTRACT.  But, if interest
rates have increased  between the time you allocated your money to the GUARANTEE
PERIOD and the time you took it out, there will be a negative adjustment.
   The Appendix  contains more information  regarding how Great American Reserve
calculates the market value adjustment, including examples.

TRANSFERS
   You can  transfer  money among the FIXED  ACCOUNT,  the MVA OPTION and the 40
INVESTMENT  PORTFOLIOS.  However,  you  cannot  be  invested  in  more  than  15
INVESTMENT  PORTFOLIOS,  the 3  GUARANTEE  PERIODS of the MVA OPTION  and/or the
FIXED ACCOUNT at any time.

   TRANSFERS DURING THE ACCUMULATION PHASE.
   You can make one transfer in a 30-day  period during the  ACCUMULATION  PHASE
without  charge.  You can make a transfer to or from the FIXED ACCOUNT,  the MVA
OPTION  and to or from any  INVESTMENT  PORTFOLIO.  Transfers  from a  GUARANTEE
PERIOD of the MVA  OPTION  before  the end of the  period  may be  subject to an
adjustment.  If you make more than one transfer in a 30-day  period,  a transfer
fee of $25 may be  deducted.  The  following  apply to any  transfer  during the
ACCUMULATION PHASE:

   1. THE MINIMUM  AMOUNT WHICH YOU CAN TRANSFER IS $500 OR YOUR ENTIRE VALUE IN
THE INVESTMENT PORTFOLIO,  OR $2,000 INTO ANY GUARANTEE PERIOD OF THE MVA OPTION
OR FIXED ACCOUNT.  THIS REQUIREMENT IS WAIVED IF THE TRANSFER IS PURSUANT TO THE
DOLLAR COST AVERAGING OR REBALANCING PROGRAMS.
   2. You  must  leave at least  $500 in each  INVESTMENT  PORTFOLIO,  GUARANTEE
PERIOD of the MVA OPTION or the FIXED ACCOUNT  after you make a transfer  unless
the entire amount is being  transferred.  Transfers out of the FIXED ACCOUNT are
limited to 20% of the value of your CONTRACT every 6 months.
   3.  Your  request  for  a  transfer  must  clearly  state  which   INVESTMENT
PORTFOLIO(S),  the  GUARANTEE  PERIOD of the MVA OPTION or the FIXED ACCOUNT are
involved in the transfer.
   4. Your request for transfer must clearly state how much the transfer is for.

   TRANSFERS DURING THE INCOME PHASE.
   You can only make two transfers  every year during the INCOME PHASE.  The two
transfers are free. We measure a year from the  anniversary of the day we issued
your CONTRACT. The following apply to any transfer during the INCOME PHASE:


10

<PAGE>

================================================================================

   1. You can make  transfers  at least 30 days before the due date of the first
ANNUITY PAYMENT for which the transfer will apply.
   2. The minimum  amount which you can transfer is $500 or your entire value in
the INVESTMENT PORTFOLIO.
   3. You must leave at least $500 in each  INVESTMENT  PORTFOLIO  (or $0 if you
are transferring the entire amount) after a transfer.
   4. No  transfers  can be made  between the FIXED  ACCOUNT and the  INVESTMENT
PORTFOLIOS. You may only make transfers between the INVESTMENT PORTFOLIOS.
   This product is not designed for  professional  market timing  organizations.
Great American Reserve has reserved the right to modify the transfer  privileges
described above.

   TELEPHONE  TRANSFERS.  You can elect to make transfers by telephone.  You can
also  authorize  someone else to make transfers for you. If you own the CONTRACT
with a JOINT OWNER, unless Great American Reserve is instructed otherwise, Great
American  Reserve will accept  instructions  from either you or the other OWNER.
Great  American   Reserve  will  use  reasonable   procedures  to  confirm  that
instructions  given us by telephone  are genuine.  All  telephone  calls will be
recorded  and the caller  will be asked to produce  personalized  data about the
OWNER  before we will make the  telephone  transfer.  We will send you a written
confirmation  of the  transfer.  If  Great  American  Reserve  fails to use such
procedures,  we may be liable for any losses due to  unauthorized  or fraudulent
instructions.

DOLLAR COST AVERAGING PROGRAM
   The Dollar Cost Averaging Program allows you to systematically transfer a set
amount  either  monthly,  quarterly,  semi-annually  or annually  from the Money
Market   Portfolio  or  the  FIXED  ACCOUNT  to  any  of  the  other  INVESTMENT
portfolio(s).  You cannot  transfer  to the MVA OPTION  under this  program.  By
allocating  amounts on a regular  schedule  as opposed to  allocating  the total
amount at one  particular  time,  you may be less  susceptible  to the impact of
market fluctuations.
   You must  have at least  $2,000 in the Money  Market  Portfolio  or the FIXED
ACCOUNT in order to participate in the Dollar Cost Averaging Program.
   All Dollar Cost Averaging transfers will be made on the first business day of
the month. Dollar Cost Averaging must be for 36-60 months. Dollar Cost Averaging
will end when the value in the Money Market  Portfolio  or the FIXED  ACCOUNT is
zero. We will notify you when that happens.
   If you participate in the Dollar Cost Averaging  Program,  the transfers made
under the program are not taken into account in determining any transfer fee.

REBALANCING PROGRAM
   Once your  money has been  allocated  among the  INVESTMENT  PORTFOLIOS,  the
performance of each portfolio may cause your  allocation to shift.  If the value
of your  CONTRACT  is at  least  $5,000,  you  can  direct  us to  automatically
rebalance  your CONTRACT to return to your original  percentage  allocations  by
selecting  our  Rebalancing  Program.  You can  tell  us  whether  to  rebalance
quarterly,  semi-annually  or annually.  We will measure  these periods from the
date  you  selected.  You  must  use  whole  percentages  in 1%  increments  for
rebalancing.  There will be no  rebalancing  within the FIXED ACCOUNT or the MVA
OPTION.  You can  discontinue  rebalancing  at any  time.  You can  change  your
rebalancing  requests at any time in writing  which we must  receive  before the
next  rebalancing  date. If you  participate  in the  Rebalancing  Program,  the
transfers made under the program are not taken into account in  determining  any
transfer fee.

EXAMPLE:
   Assume that you want your initial PURCHASE PAYMENT split between 2 INVESTMENT
PORTFOLIOS.  You want 40% to be in the Corporate Bond Portfolio and 60% to be in
Growth  Portfolio.  Over the next 2 1/2  months the bond  market  does very well
while the stock market  performs  poorly.  At the end of the first quarter,  the
Corporate  Bond  Portfolio now  represents  50% of your holdings  because of its
increase in value. If you had chosen to have your holdings rebalanced quarterly,
on the first day of the next quarter,  Great American Reserve would sell some of
your units in the  Corporate  Bond  Portfolio to bring its value back to 40% and
use the  money to buy more  units in the  Growth  Portfolio  to  increase  those
holdings to 60%.

ASSET ALLOCATION PROGRAM
   Great American Reserve  understands the importance of advice from a financial
adviser regarding your investments in the CONTRACT (asset  allocation  program).
Certain  investment  advisers  have  made  arrangements  with us to  make  their
services  available to you. Great American  Reserve has not made any independent
investigation  of these advisers and is not endorsing such programs.  You may be
required to enter into an advisory  agreement  with your  investment  adviser to
have the fees paid out of your CONTRACT during the ACCUMULATION PHASE.
   Great  American  Reserve  will,  pursuant to an  agreement  with you,  make a
partial  withdrawal  from the value of your  CONTRACT to pay for the services of
the investment adviser. If the CONTRACT is NON-QUALIFIED, the withdrawal will be
treated  like any other  distribution  and may be included  in gross  income for
federal tax  purposes  and, if you are under age 59 1/2, may be subject to a tax
penalty.  If the CONTRACT is QUALIFIED,  the  withdrawal for the payment of fees
may not be treated as a taxable  distribution  if  certain  conditions  are met.
Additionally,  any  withdrawals  for this purpose may be subject to a contingent
deferred  sales  charge.  You should  consult a tax  adviser  regarding  the tax
treatment of the payment of investment adviser fees from your CONTRACT.

SWEEP PROGRAM
   You can elect to transfer (sweep) your earnings from the FIXED ACCOUNT to the
INVESTMENT PORTFOLIOS on a periodic and systematic basis.

VOTING RIGHTS
   Great American Reserve is the legal OWNER of the INVESTMENT PORTFOLIO shares.
However,  Great  American  Reserve  believes that when an  INVESTMENT  PORTFOLIO
solicits proxies in conjunction  with a vote of shareholders,  it is required to
obtain from you and other OWNERS  instructions  as to how to vote those  shares.
When we  receive  those  instructions,  we will vote all of the shares we own in
proportion to those  instructions.  Should Great American Reserve determine that
it is no longer  required to comply  with the above,  we will vote the shares in
our own right.

SUBSTITUTION
   Great  American  Reserve  may,  in the  interest  of  shareholders,  deem  it
necessary to discontinue one or more of the INVESTMENT  PORTFOLIOS or substitute
a new  portfolio for an existing  portfolio.  In the event that such a situation
might occur,  you will be notified in advance.  Prior approval by the Securities
and Exchange Commission will be obtained before any such change is made.

                                                                              11

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5. EXPENSES
   There are charges and other expenses associated with the CONTRACT that reduce
the return on your investment in the CONTRACT. These charges and expenses are:

INSURANCE CHARGES
   Each day, Great American Reserve makes a deduction for its insurance charges.
Great American  Reserve does this as part of its calculation of the value of the
ACCUMULATION UNITS and the ANNUITY UNITS. The insurance charge has two parts: 1)
the mortality and expense risk charge and 2) the administrative  charge.

   MORTALITY AND EXPENSE RISK CHARGE.  This charge is equal, on an annual basis,
to 1.25% of the average  daily value of the CONTRACT  invested in an  INVESTMENT
PORTFOLIO,  after expenses have been deducted.  This charge is for the insurance
benefits provided under the CONTRACT and certain administrative and distribution
expenses associated with the CONTRACT.

   ADMINISTRATIVE  CHARGE.  This charge is equal, on an annual basis, to .15% of
the average  daily value of the CONTRACT  invested in an  INVESTMENT  PORTFOLIO,
after  expenses  have been  deducted.  This charge may be increased but will not
exceed .25% of the average daily value of the CONTRACT invested in an INVESTMENT
PORTFOLIO,  after expenses have been deducted.  We will give you 60 days' notice
if this charge is increased. This charge is for certain administrative expenses.

CONTRACT MAINTENANCE CHARGE
   During the ACCUMULATION PHASE, every year on the anniversary of the date when
your CONTRACT was issued,  Great American Reserve deducts $30 from your CONTRACT
as a contract maintenance charge. We reserve the right to change this charge but
it will not be more  than $60 each  year.  No  CONTRACT  maintenance  charge  is
deducted  during the INCOME  PHASE.  This charge is for  certain  administrative
expenses associated with the CONTRACT.
   Under current  practices,  Great American Reserve does not deduct this charge
if the value of your  CONTRACT is $50,000 or more.  Great  American  Reserve may
some time in the future discontinue this practice and deduct the charge.
   If  you  make  a  complete  withdrawal  from  your  CONTRACT,   the  contract
maintenance  charge  will also be  deducted.  The charge will be deducted if the
ANNUITY DATE is other than an anniversary.

CONTINGENT DEFERRED SALES CHARGE
   During the  ACCUMULATION  PHASE, you can make withdrawals from your CONTRACT.
Great American Reserve keeps track of each PURCHASE PAYMENT.
   Every year you can take money out of your  CONTRACT,  without  charge,  of an
amount  equal to the  greater  of: (1) 10% of the value of your  CONTRACT  (on a
non-cumulative basis), or (2) the IRS minimum distribution  requirement for this
contract if it was issued under an  Individual  Retirement  Annuity,  or (3) the
total of your  PURCHASE  PAYMENTS  that  have been in the  CONTRACT  more than 7
complete  years.  Withdrawals  in  excess  of these  amounts  will be  charged a
contingent deferred sales charge which equals:

NO. OF YEARS                                        CONTINGENT
FROM RECEIPT                                      DEFERRED SALES
OF PURCHASE PAYMENT                                   CHARGE
================================================================
First Year........................................       7%
Second Year.......................................       7%
Third Year........................................       6%
Fourth Year.......................................       5%
Fifth Year........................................       4%
Sixth Year........................................       3%
Seventh Year......................................       2%
Eighth Year and more..............................       0%

   In addition,  the following  circumstances further limit or reduce withdrawal
charges:  for issue ages up to 52, there is no contingent  deferred sales charge
made after the 15th CONTRACT  year and later;  for issue ages 53 to 56, there is
no contingent  deferred sales charge made after you attain age 67 or later;  for
issue ages 57 and later,  any otherwise  applicable  contingent  deferred  sales
charge will be  multiplied by a factor  ranging from .9 to 0 for CONTRACT  years
one through ten and later, respectively.
   The  contingent  deferred  sales  charge is assessed  against  each  PURCHASE
PAYMENT  withdrawn and will reduce the  remaining  value of your  CONTRACT.  The
contingent  deferred sales charge  compensates us for expenses  associated  with
selling the CONTRACT.
   Withdrawals  from a GUARANTEE PERIOD of the MVA OPTION may also be subject to
a market value adjustment. (See the Appendix for information on the market value
adjustment.)
   NOTE:  For tax purposes,  withdrawals  are generally  considered to have come
from  earnings  first.

   Great American  Reserve does not assess the contingent  deferred sales charge
on death  benefits  or on any  payments  paid out as  ANNUITY  PAYMENTS  if your
ANNUITY  DATE is at least  four  years  after we issue  your  CONTRACT  and your
ANNUITY OPTION has a life contingency or is for a minimum of 5 years.

REDUCTION OR ELIMINATION OF THE CONTINGENT DEFERRED SALES CHARGE
   Great American  Reserve will reduce or eliminate the amount of the contingent
deferred sales charge when the CONTRACT is sold under circumstances which reduce
its sales expenses.  Some examples are: if there is a large group of individuals
that will be purchasing  the CONTRACT or a prospective  purchaser  already had a
relationship with Great American Reserve. Great American Reserve will not deduct
a  contingent  deferred  sales  charge  when a CONTRACT is issued to an officer,
director or employee or Great  American  Reserve or any of its  affiliates.  Any
circumstances  resulting  in the  reduction  or  elimination  of the  contingent
deferred sales charge requires our prior approval.  In no event will elimination
of the contingent  deferred sales charge be permitted where it would be unfairly
discriminatory to any person.

TRANSFER FEE
   You can make one free transfer every 30 days during the  ACCUMULATION  PHASE.
If you make more than one  transfer in a 30-day  period,  you could be charged a
transfer  fee of $25 per  transfer.  We reserve the right to change the transfer
fee. The  transfer fee is deducted  from the account from which the transfer was
made.  If the  entire  amount in the  account  is  transferred,  the fee will be
deducted from the amount  transferred.  If you transfer money from more than one
account,  the charge is deducted from the account with the largest balance.  The
two transfers permitted each year during the INCOME PHASE are free.
   All reallocations made in the same day count as one transfer.  Transfers made
at the end of the free look  period by us are not  counted  in  determining  the
transfer fee. If the transfer is part of the Dollar Cost Averaging Program,  the
Rebalancing  Program or the Sweep Program it will not count in  determining  the
transfer fee.
   Transfers from a GUARANTEE  PERIOD of the MVA OPTION may also be subject to a
market value  adjustment.  (See the Appendix for information on the market value
adjustment.)

PREMIUM TAXES
   Some states and other  governmental  entities (e.g.,  municipalities)  charge
premium taxes or similar taxes.  Great American  Reserve is responsible  for the
payment of these taxes and will make a deduction


12


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                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

from the value of the  CONTRACT  for them.  These  taxes are due either when the
CONTRACT  is  issued  or when  ANNUITY  PAYMENTS  begin.  It is  Great  American
Reserve's  current  practice to deduct these taxes when either ANNUITY  PAYMENTS
begin or upon partial or full surrender of the CONTRACT.  Great American Reserve
may in the future  discontinue  this practice and assess the charge when the tax
is due. Premium taxes currently range from 0% to 3.5%, depending on the state.

INCOME TAXES
   Great  American  Reserve  will deduct from the  CONTRACT for any income taxes
which it incurs because of the CONTRACT.  At the present time, we are not making
any such deductions.

INVESTMENT PORTFOLIO EXPENSES
   There are deductions  from and expenses paid out of the assets of the various
INVESTMENT PORTFOLIOS, which are described in the attached fund prospectuses.

6. TAXES
   NOTE: GREAT AMERICAN RESERVE HAS PREPARED THE FOLLOWING  INFORMATION ON TAXES
AS A GENERAL DISCUSSION OF THE SUBJECT.  IT IS NOT INTENDED AS TAX ADVICE TO ANY
INDIVIDUAL.   YOU  SHOULD   CONSULT   YOUR  OWN  TAX  ADVISER   ABOUT  YOUR  OWN
CIRCUMSTANCES.   GREAT  AMERICAN  RESERVE  HAS  INCLUDED  IN  THE  STATEMENT  OF
ADDITIONAL INFORMATION AN ADDITIONAL DISCUSSION REGARDING TAXES.

ANNUITY CONTRACTS IN GENERAL
   Annuity  CONTRACTS  are a means of  setting  aside  money for  future  needs,
usually retirement.  Congress recognized how important saving for retirement was
and provided special rules in the Internal Revenue Code (Code) for annuities.
   Simply stated, these rules provide that you will not be taxed on the earnings
on the money held in your annuity contract until you take the money out. This is
referred to as  TAX-DEFERRAL.  There are  different  rules as to how you will be
taxed   depending   on  how  you   take   the   money   out  and  the   type  of
CONTRACT--QUALIFIED or NON-QUALIFIED (see following sections).
   You,  as the  OWNER,  will  not be taxed on  increases  in the  value of your
CONTRACT  until a  distribution  occurs--either  as a  withdrawal  or as ANNUITY
PAYMENTS.  When  you  make a  withdrawal  you are  taxed  on the  amount  of the
withdrawal  that is earnings.  For ANNUITY  PAYMENTS,  different  rules apply. A
portion of each ANNUITY  PAYMENT is treated as a partial return of your PURCHASE
PAYMENTS and will not be taxed.  The  remaining  portion of the ANNUITY  PAYMENT
will be treated as ordinary  income.  How the ANNUITY PAYMENT is divided between
taxable and non-taxable  portions depends upon the period over which the ANNUITY
PAYMENTS  are  expected to be made.  ANNUITY  PAYMENTS  received  after you have
received all of your PURCHASE PAYMENTS are fully includible in income.
   When a  NON-QUALIFIED  CONTRACT  is  owned  by a  non-natural  person  (e.g.,
corporation  or certain other  entities other than  tax-qualified  trusts),  the
CONTRACT will generally not be treated as an annuity for tax purposes.

QUALIFIED AND NON-QUALIFIED CONTRACTS
   If you  purchase the CONTRACT as an  individual  and not under an  Individual
Retirement  Annuity  (IRA),  your  CONTRACT is  referred  to as a  NON-QUALIFIED
CONTRACT.
   If you purchase the CONTRACT  under an IRA, your CONTRACT is referred to as a
QUALIFIED CONTRACT.

WITHDRAWALS--NON-QUALIFIED CONTRACTS
   If you make a withdrawal from your CONTRACT, the Code generally treats such a
withdrawal as first coming from  earnings and then from your PURCHASE  PAYMENTS.
Such withdrawn earnings are includible in income.
   The Code also provides  that any amount  received  under an annuity  CONTRACT
which is  included  in income may be  subject  to a  penalty.  The amount of the
penalty  is  equal to 10% of the  amount  that is  includible  in  income.  Some
withdrawals will be exempt from the penalty.  They include any amounts: (1) paid
on or after you  reach age  59(cent);  (2) paid  after you die;  (3) paid if you
become  totally  disabled  (as that term is defined in the Code);  (4) paid in a
series of substantially  equal payments made annually (or more frequently) under
a lifetime annuity;  (5) paid under an immediate annuity; or (6) which come from
PURCHASE PAYMENTS made prior to August 14, 1982.

WITHDRAWALS--QUALIFIED CONTRACTS
   The above information describing the taxation of NON-QUALIFIED CONTRACTS does
not apply to  QUALIFIED  CONTRACTS.  There are  special  rules that  govern with
respect to QUALIFIED  CONTRACTS.  We have provided a more complete discussion in
the Statement of Additional Information.

DIVERSIFICATION
   The Code provides that the underlying investments for a variable annuity must
satisfy  certain  diversification  requirements  in  order to be  treated  as an
annuity CONTRACT. Great American Reserve believes that the INVESTMENT portfolios
are being managed so as to comply with the requirements.

INVESTOR CONTROL
   Neither the Code nor the Internal Revenue Service  Regulations issued to date
provide guidance as to the circumstances  under which you, because of the degree
of control you exercise over the underlying investments,  and not Great American
Reserve  would  be  considered  the  OWNER  of  the  shares  of  the  INVESTMENT
PORTFOLIOS.  If this  occurs,  it will result in the loss of the  favorable  tax
treatment for the  CONTRACT.  It is unknown to what extent under federal tax law
OWNERS are permitted to select  INVESTMENT  PORTFOLIOS,  to make transfers among
the INVESTMENT PORTFOLIOS or the number and type of INVESTMENT PORTFOLIOS OWNERS
may select from. If any guidance is provided which is considered a new position,
then the guidance would  generally be applied  prospectively.  However,  if such
guidance  is  considered   not  to  be  a  new  position,   it  may  be  applied
retroactively.  This would mean that you, as the OWNER of the CONTRACT, could be
treated as the OWNER of the INVESTMENT PORTFOLIOS.
   Due to the  uncertainty  in this area,  Great American  Reserve  reserves the
right to  modify  the  CONTRACT  as  reasonably  deemed  necessary  to  maintain
favorable tax treatment.

7. ACCESS TO YOUR MONEY
   You can have access to the money in your CONTRACT: (1) by making a withdrawal
(either a partial or a complete withdrawal);  (2) by electing to receive ANNUITY
PAYMENTS; or (3) when a death benefit is paid to your BENEFICIARY.
Withdrawals can only be made during the ACCUMULATION PHASE.
   When you  make a  complete  withdrawal,  you will  receive  the  value of the
CONTRACT  on the day you made the  withdrawal  less  any  applicable  contingent
deferred  sales  charge,  less any premium tax less,  any


                                                                              13


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contract maintenance charge and plus or minus any market value adjustment (which
may be positive or negative).  (See Section 5-- Expenses for a discussion of the
charges and Section 4--Investment Options--The MVA OPTION and the Appendix for a
discussion of withdrawals from the MVA OPTION.)
   You must tell us which account (INVESTMENT PORTFOLIO(s), GUARANTEE PERIODS of
the MVA OPTION and/or the FIXED  ACCOUNT) you want the  withdrawal to come from.
Under  most  circumstances,  the  amount  of any  partial  withdrawal  from  any
INVESTMENT  PORTFOLIO,  GUARANTEE  PERIOD of the MVA OPTION or the FIXED ACCOUNT
must be for at least $500.  Great American Reserve requires that after a partial
withdrawal is made there must be at least $500 left in your CONTRACT.
   INCOME  TAXES,  TAX  PENALTIES  AND  CERTAIN  RESTRICTIONS  MAY  APPLY TO ANY
WITHDRAWAL YOU MAKE.

SYSTEMATIC WITHDRAWAL PROGRAM
   The  Systematic  Withdrawal  Program  allows  you to choose to  receive  your
automatic  payments either monthly,  quarterly,  semi-annually or annually.  You
must have at least $5,000 in your CONTRACT to start the program. You cannot take
systematic  withdrawals  from any  GUARANTEE  PERIOD of the MVA OPTION.  You can
instruct us to withdraw a specific amount which can be a percentage of the value
of your CONTRACT or a dollar amount. The systematic  withdrawal program will end
any time you designate. If you make a partial withdrawal outside the program and
the value of your  CONTRACT is less than $5,000 the program  will  automatically
terminate.  Great  American  Reserve does not have any charge for this  program,
however,  the withdrawal  may be subject to a contingent  deferred sales charge.
For a discussion of the withdrawal charge, see Section 5-- Expenses.
   All systematic withdrawals will be paid on the last business day of the month
(beginning with the first full month after you bought your CONTRACT).
   You may not participate in the Systematic  Withdrawal  Program and the Dollar
Cost Averaging Program at the same time.
   INCOME TAXES AND TAX PENALTIES MAY APPLY TO SYSTEMATIC WITHDRAWALS.

SUSPENSION OF PAYMENTS OR TRANSFERS
   Great  American  Reserve may be required to suspend or postpone  payments for
withdrawal or transfers for any period when:
   1. the New York Stock  Exchange is closed (other than  customary  weekend and
holiday closings);
   2. trading on the New York Stock Exchange is restricted;
   3. an  emergency  exists  as a result  of which  disposal  of  shares  of the
INVESTMENT  PORTFOLIOS is not reasonably  practicable or Great American  Reserve
cannot reasonably value the shares of the INVESTMENT PORTFOLIOS;
   4. during any other period when the  Securities and Exchange  Commission,  by
order, so permits for the protection of OWNERS.
   Great  American  Reserve  has  reserved  the  right  to defer  payment  for a
withdrawal or transfer  from the FIXED  ACCOUNT for the period  permitted by law
but not for more than six months.

8. PERFORMANCE
   Great American Reserve may periodically  advertise performance of the annuity
investment in the various  INVESTMENT  PORTFOLIOS.  Great American  Reserve will
calculate  performance by determining  the percentage  change in the value of an
ACCUMULATION UNIT by dividing the increase (decrease) for that unit by the value
of the ACCUMULATION UNIT at the beginning of the period. This performance number
reflects the deduction of the insurance charges and the fees and expenses of the
investment  portfolio.  It does not  reflect  the  deduction  of any  applicable
contract  maintenance charge and contingent deferred sales charge. The deduction
of any applicable  contract  maintenance  charge and  contingent  deferred sales
charge  would  reduce the  percentage  increase or make  greater any  percentage
decrease.  Any advertisement will also include standardized average annual total
return  figures which reflect the deduction of the insurance  charges,  contract
maintenance  charge,  contingent deferred sales charge and the fees and expenses
of the INVESTMENT PORTFOLIO.
   For periods starting prior to the date the CONTRACTS were first offered,  the
performance  will be based on the historical  performance  of the  corresponding
portfolios,  modified to reflect the charges and  expenses of the CONTRACT as if
the  CONTRACT  had  been  in   existence   during  the  period   stated  in  the
advertisement.  These  figures  should  not be  interpreted  to  reflect  actual
historic performance.
   Great American Reserve may, from time to time, include in its advertising and
sales  materials,   tax  deferred  compounding  charts  and  other  hypothetical
illustrations,  which may  include  comparisons  of  currently  taxable  and tax
deferred investment programs, based on selected tax brackets.

9. DEATH BENEFIT
UPON YOUR DEATH
   If you die before ANNUITY  PAYMENTS begin,  Great American Reserve will pay a
death benefit to your  BENEFICIARY  (see below).  If you have a JOINT OWNER, the
death benefit will be paid when the first OWNER dies. The surviving  JOINT OWNER
will be treated as the BENEFICIARY.
   If death occurs prior to age 90, the amount of the death  benefit will be the
greater of:
   (1) the value of your CONTRACT at the time Great  American  Reserve  receives
   proof of death and a payment election; or (2) the total PURCHASE PAYMENTS you
   have made, less any adjusted partial  withdrawals,  increased by 5% each year
   up to the date of death.  Adjusted partial withdrawal means the amount of the
   partial withdrawal  multiplied by the amount of the death benefit just before
   the partial  withdrawal divided by the value of your CONTRACT just before the
   partial  withdrawal.  A partial withdrawal is the amount paid to you plus any
   taxes withheld less any contingent  deferred sales charge.
   If death  occurs at age 90 or later,  the death  benefit will be the CONTRACT
value at the time Great American  Reserve  receives proof of death and a payment
election.
   The entire  death  benefit  must be paid  within 5 years of the date of death
unless the BENEFICIARY elects to have the death benefit payable under an ANNUITY
OPTION.  The death benefit payable under an ANNUITY OPTION must be paid over the
BENEFICIARY's  lifetime or for a period not extending  beyond the  BENEFICIARY's
life expectancy. Payment must begin within one year of the date of death. If the
BENEFICIARY  is the spouse of the OWNER,  he/she can  continue  the  CONTRACT in
his/her own name at the then current value. If a lump sum payment is elected and
all the necessary  requirements are met, the payment will be made within 7 days.
Different rules may apply in the case of an Individual Retirement Annuity.
14
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                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

   If you or any JOINT OWNER (who is not the  ANNUITANT)  dies during the INCOME
PHASE, any remaining  payments under the ANNUITY OPTION elected will continue at
least as rapidly as under the method of  distribution  prior to the death of the
OWNER or JOINT  OWNER.  If you die  during  the INCOME  PHASE,  the  BENEFICIARY
becomes  the OWNER.  If any JOINT  OWNER  dies  during  the  INCOME  PHASE,  the
surviving JOINT OWNER, if any, will be treated as the primary  BENEFICIARY.  Any
other BENEFICIARY on record at the time of death will be treated as a contingent
BENEFICIARY.  Different rules may apply in the case of an Individual  Retirement
Annuity.

DEATH OF ANNUITANT
   If the  ANNUITANT,  who is not an OWNER  or  JOINT  OWNER,  dies  during  the
ACCUMULATION  PHASE, you can name a new ANNUITANT.  Unless another  ANNUITANT is
named  within  30 days of the  death  of the  ANNUITANT,  you  will  become  the
ANNUITANT.  However,  if the  OWNER is a  non-natural  person  (for  example,  a
corporation),  then the death of the  ANNUITANT  will be treated as the death of
the OWNER, and a new ANNUITANT may not be named.
   Upon the death of the ANNUITANT  during the INCOME PHASE,  the death benefit,
if any, will be as provided for in the ANNUITY OPTION selected.

10. OTHER INFORMATION

GREAT AMERICAN RESERVE
   Great  American  Reserve  Insurance  Company  (Great  American  Reserve)  was
originally  organized in 1937. It is  principally  engaged in the life insurance
business in 49 states and the District of Columbia.  Great American Reserve is a
stock company  organized under the laws of the state of Texas and is an indirect
wholly-owned  subsidiary of Conseco,  Inc.  (Conseco).  The  operations of Great
American  Reserve are handled by Conseco.  Conseco is a publicly owned financial
services   organization   headquartered   in  Carmel,   Indiana.   Through   its
subsidiaries,  Conseco is one of the nation's leading  providers of supplemental
health insurance, retirement annuities and universal life insurance.

THE SEPARATE ACCOUNTS
   Great  American  Reserve has  established  two separate  accounts to hold the
assets that underlie the CONTRACTS. One account, Great American Reserve Variable
Annuity  Account F, serves the variable  annuity  portion of the  CONTRACT.  The
other separate account,  Great American Reserve Market Value Adjustment Account,
serves  the  portion  of the  CONTRACT  that may be  subject  to a market  value
adjustment.  The  Board  of  Directors  of  Great  American  Reserve  adopted  a
resolution  to establish  the Separate  Accounts  under Texas  Insurance  law on
September  26,  1997.  Great  American  Reserve  Variable  Annuity  Account F is
registered  with the  Securities  and Exchange  Commission as a unit  investment
trust under the Investment  Company Act of 1940.  Great American  Reserve Market
Value  Adjustment  Account is not  registered  with the  Securities and Exchange
Commission.
   The assets of the Separate Accounts are held in Great American Reserve's name
on behalf of the Separate Accounts and legally belong to Great American Reserve.
However,  those assets that  underlie the  CONTRACTS,  are not  chargeable  with
liabilities  arising  out of any  other  business  Great  American  Reserve  may
conduct.  All the income,  gains and losses  (realized or unrealized)  resulting
from these  assets are  credited  to or charged  against the  CONTRACTS  and not
against any other CONTRACTS Great American Reserve may issue.

DISTRIBUTOR
   Conseco Equity Sales,  Inc.  (CES),  11815 N.  Pennsylvania  Street,  Carmel,
Indiana 46032 acts as the  distributor  of the  CONTRACTS.  CES, an affiliate of
Great American  Reserve,  is registered as a broker-dealer  under the Securities
Exchange Act of 1934. CES is a member of the National  Association of Securities
Dealers, Inc.
   Commissions  will  be  paid  to   broker-dealers   who  sell  the  CONTRACTS.
Broker-dealers  commissions  may cost up to 8.25% of PURCHASE  PAYMENTS  and may
include  reimbursement of promotional or distribution  expenses  associated with
the marketing of the CONTRACTS.  Great  American  Reserve may, by agreement with
the  broker-dealer,  pay  commissions as a combination  of a certain  percentage
amount at the time of sale and a trail  commission.  This combination may result
in the broker-dealer  receiving more commission over time than would be the case
if it had  elected  to  receive  only a  commission  at the  time of  sale.  The
commission rate paid to the broker-dealer  will depend upon the nature and level
of services provided by the broker-dealer.

OWNERSHIP
   The CONTRACT is an allocated fixed and variable  deferred  annuity  CONTRACT.
This group  CONTRACT  is issued to a  CONTRACT  holder,  for the  benefit of the
participants in the group. You are a participant in the group and will receive a
certificate evidencing your ownership.  You, as the OWNER of a certificate,  are
entitled  to all  the  rights  and  privileges  of  ownership.  As  used in this
prospectus,  the term CONTRACT refers to your  certificate.  In some states,  an
individual  fixed  and  variable  deferred  annuity  CONTRACT  may be  available
instead,  which is identical to the group CONTRACT  described in this prospectus
except that it is issued directly to the OWNER.
   Spousal JOINT OWNERS are allowed with this  CONTRACT  (except if it is issued
pursuant  to a  QUALIFIED  plan).  Upon the death of  either  JOINT  OWNER,  the
surviving  OWNER  will be the  designated  BENEFICIARY.  Any  other  BENEFICIARY
designation  at the time the  CONTRACT  was  issued  or as may have  been  later
changed will be treated as a contingent BENEFICIARY unless otherwise indicated.

BENEFICIARY
   The  BENEFICIARY  is the  person(s)  or entity you name to receive  any death
benefit. The BENEFICIARY is named at the time the CONTRACT is issued.  Unless an
irrevocable  BENEFICIARY  has been named,  you can change the BENEFICIARY at any
time before you die.

ASSIGNMENT
   You can assign the CONTRACT at any time during your lifetime.  Great American
Reserve will not be bound by the assignment until it receives the written notice
of the assignment.  Great American Reserve will not be liable for any payment or
other action we take in accordance with the CONTRACT before we receive notice of
the assignment. AN ASSIGNMENT MAY BE A TAXABLE EVENT.
   If the CONTRACT is issued pursuant to a QUALIFIED plan, there are limitations
on your ability to assign the CONTRACT.

ADDITIONAL INFORMATION
   Great American  Reserve is subject to the  informational  requirements of the
Securities   Exchange  Act  of  1934,  as  amended.   In  accordance  with  such
requirements,  we file reports and other  information with the SEC. Such reports
and  other  information  we file can be


                                                                              15


<PAGE>


================================================================================

inspected and copied.  Copies can be obtained at the public reference facilities
of the SEC at Room 1024, 450 Fifth Street, N.W.,  Washington,  D.C. 20549, or at
the regional  offices in Chicago and New York.  The addresses of these  regional
offices are as follows: 500 West Madison Street,  Chicago,  Illinois 60661 and 7
World  Trade  Center,  13th  Floor,  New York,  New York  10048.  Copies of such
material also can be obtained by mail from the Public  Reference  Section of the
SEC at 450 Fifth Street, N.W., Washington,  D.C. 20549, upon payment of the fees
prescribed by the rules and regulations of the SEC at prescribed rates.

   Registration statements have been filed with the SEC, Washington, D.C., under
the Securities Act of 1933 as amended, relating to the CONTRACTS offered by this
prospectus.  This  prospectus  does not contain all the information set forth in
the  registration  statements and the exhibits filed as part of the registration
statements.  Reference  should  be  made  to such  registration  statements  and
exhibits  for  further  information  concerning  the  separate  accounts,  Great
American  Reserve and its general  account,  the  INVESTMENT  PORTFOLIOS and the
CONTRACT.

SELECTED HISTORICAL FINANCIAL INFORMATION OF GREAT AMERICAN RESERVE
   The selected  historical  financial  information  set forth below was derived
from the audited financial statements of Great American Reserve.  Great American
Reserve's  balance  sheets at December 31, 1997 and 1996,  and the statements of
operations, shareholder's equity and cash flows for the years ended December 31,
1997 and 1996,  the four months ended  December  31, 1995,  and the eight months
ended August 31, 1995,  and the notes thereto were audited by Coopers & Lybrand,
L.L.P., independent accountants, and are included elsewhere herein. The selected
historical  financial  information set forth below should be read in conjunction
with  the  financial   statements  and  notes  of  Great  American  Reserve  and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations of Great American Reserve" appearing  elsewhere herein. The financial
data for all periods  reflects the effect of the  December  31, 1994,  merger of
Jefferson  National Life Insurance  Company  ("Jefferson  National")  into Great
American Reserve.  This merger has been accounted for as a pooling of interests;
therefore,  the assets and liabilities of Jefferson  National have been combined
with  Great  American  Reserve at their book  values and the  financial  data is
presented as if the merger had occurred prior to the periods presented.
<TABLE>
<CAPTION>



                                                                                                    PRIOR BASIS (a)
                                                                                           ------------------------------------
                                                                             FOUR          EIGHT
                                                YEAR          YEAR          MONTHS        MONTHS
                                                ENDED         ENDED          ENDED         ENDED        YEAR ENDED DECEMBER 31,
                                            DECEMBER 31,  DECEMBER 31,   DECEMBER 31,   AUGUST 31,      -----------------------
                                                1997          1996           1995          1995           1994           1993
- -------------------------------------------------------------------------------------------------------------------------------
                                                                           (DOLLARS IN MILLIONS)
<S>                                         <C>            <C>            <C>              <C>         <C>           <C>
STATEMENT OF OPERATIONS DATA
Insurance policy income ..................     $75.7          $81.4          $31.8         $60.5         $ 98.6        $108.2
Net investment income ....................     222.6          218.4           74.2         136.4          187.9         214.5
Net investment gains .....................      13.3            2.7           12.5           7.3             .2          32.4
Total revenues ...........................     311.6          302.5          118.5         204.2          286.7         355.1
Total benefits and expenses ..............     250.3          261.4           92.7         159.5          225.2         260.4
Income before income taxes ...............      61.3           41.1           25.8          44.7           61.5          94.7
Net income ...............................      39.2           25.7           16.1          28.2           38.8          54.5

BALANCE SHEET DATA - PERIOD END
Investments ..............................  $2,500.5       $2,382.8       $2,484.8                     $2,217.9      $2,473.8
Total assets .............................   2,771.7        2,680.5        2,756.8                      2,625.0       2,751.1
Insurance liabilities ....................   2,235.0        2,189.9        2,176.6                      2,241.8       2,201.7
Total liabilities ........................   2,354.8        2,283.6        2,314.2                      2,260.1       2,302.6
Shareholder's equity .....................     416.9          396.9          442.6                        364.9         448.5
</TABLE>


- --------------------------------------------------------------------------------
(a)Financial  data for the period  subsequent  to August 31,  1995,  reflect the
   adoption  of a new basis of  accounting  under the  "push  down"  method as a
   result  of the  acquisition  of all of the  common  stock of  Great  American
   Reserve's parent not previously  owned, by Conseco,  Inc.  Accordingly,  data
   prior to  August  31,  1995,  may not be  comparable  with  subsequent  data.
   Significant  accounting  adjustments  recorded as a result of the adoption of
   the new basis  include:  (i) an increase of $59.0 million to cost of policies
   purchased;  (ii) a reduction of $27.0  million to cost of policies  produced;
   (iii) a  reduction  of $15.1  million to  goodwill;  (iv) an increase of $1.2
   million to insurance  liabilities;  and (v) the  establishment  of a deferred
   income  tax  liability  to  reflect  the  income  tax  effects  of all of the
   accounting adjustments.


16


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

BUSINESS OF GREAT AMERICAN RESERVE

   BACKGROUND
   Great  American  Reserve,  with total  assets of $2.8 billion at December 31,
1997,  markets  tax-qualified  annuities  and certain  employee  benefit-related
insurance products through  professional  independent agents. Since August 1995,
Great  American  Reserve has been a wholly  owned  subsidiary  of Conseco,  Inc.
("Conseco"),  a financial  services  holding company engaged in the development,
marketing  and  administration  of  annuity,  individual  health  insurance  and
individual life insurance  products.  During 1994, Conseco  effectively owned 36
percent  of Great  American  Reserve,  through  its  ownership  interest  in CCP
Insurance,  Inc. ("CCP"),  a holding company organized for companies  previously
acquired  by Conseco  Capital  Partners,  L.P.  (the  "Partnership"),  a limited
partnership  organized by Conseco.  Great  American  Reserve was acquired by the
Partnership  in 1990.  During  1995,  Conseco's  ownership  in CCP (and in Great
American Reserve) increased to 49 percent as a result of purchases of CCP common
stock by CCP and Conseco.  In August 1995, Conseco completed the purchase of the
remaining  shares of CCP common  stock it did not already  own in a  transaction
pursuant to which CCP was merged with Conseco,  with Conseco being the surviving
corporation (the "Conseco Acquisition").
   Great  American  Reserve was organized as a Texas  corporation  and commenced
operations  in 1937.  Its main  administrative  offices  are located at 11825 N.
Pennsylvania  Street,  Carmel,  Indiana 46032, and its telephone number is (317)
817-3700.

   MARKETING
   Great American Reserve primarily  utilizes  independent market specialists to
distribute its products.  Great  American  Reserve does not have the fixed costs
associated with recruiting,  training and maintaining  employee agents.  Rather,
in-house  marketing   personnel   develop,   direct  and  support  the  external
distribution  channels  through  which Great  American  Reserve's  products  are
marketed.
   Products.  Great American  Reserve's  collected  premiums (net of reinsurance
ceded) by product  categories for the three years ended December 31, 1997,  1996
and 1995, are set forth below (dollars in millions).
<TABLE>
<CAPTION>
                                                                                YEAR ENDED DECEMBER 31, 1997
                                                             --------------------------------------------------------------
                                                               FIRST YEAR                 RENEWAL                   TOTAL
                                                                PREMIUMS                 PREMIUMS                 PREMIUMS
                                                              ------------            -------------           -------------
Products                                                     Amount       %           Amount       %          Amount       %
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>          <C>        <C>          <C>         <C>         <C>
Single-premium immediate annuities...................       $ 10.6         6%          $--        --%        $ 10.6        3%
Flexible-premium deferred annuities..................         17.0        10          28.4        21           45.4       15
Variable annuities...................................        126.9        76          46.1        35          173.0       58
- ----------------------------------------------------------------------------------------------------------------------------
  Total annuities....................................        154.5        92          74.5        56          229.0       76
Individual life......................................          1.5         1          40.9        31           42.4       14
Accident and health and other........................         12.3         7          16.6        13           28.9       10
- ----------------------------------------------------------------------------------------------------------------------------
  Total collected premiums...........................       $168.3       100%       $132.0       100%        $300.3      100%
============================================================================================================================
<CAPTION>
                                                                                YEAR ENDED DECEMBER 31, 1996
                                                              --------------------------------------------------------------
                                                               FIRST YEAR                 RENEWAL                 TOTAL
                                                                PREMIUMS                 PREMIUMS                PREMIUMS
                                                              ------------            -------------           --------------
Products                                                     Amount       %           Amount       %          Amount       %
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>          <C>        <C>          <C>         <C>         <C>
Single-premium immediate annuities...................        $17.2        21%          $--       --%           17.2        8%
Flexible-premium deferred annuities..................         15.4        18          27.9        21           43.3       20
Variable annuities...................................         37.9        45          43.6        32           81.5       37
- ----------------------------------------------------------------------------------------------------------------------------
  Total annuities....................................         70.5        84          71.5        53          142.0       65
Individual life......................................          2.1         3          45.0        33           47.1       22
Accident and health and other........................         11.1        13          18.2        14           29.3       13
- ----------------------------------------------------------------------------------------------------------------------------
  Total collected premiums...........................        $83.7       100%       $134.7       100%        $218.4      100%
- ----------------------------------------------------------------------------------------------------------------------------
<CAPTION>



                                                                              YEAR ENDED DECEMBER 31, 1995
                                                             ---------------------------------------------------------------
                                                               FIRST YEAR                 RENEWAL                   TOTAL
                                                                PREMIUMS                 PREMIUMS                 PREMIUMS
                                                              ------------            -------------           --------------
Products                                                     Amount       %           Amount       %          Amount       %
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                                         <C>          <C>        <C>          <C>         <C>         <C>
Single-premium immediate annuities...................        $32.3        41%           $--       --%        $ 32.3       15%
Flexible-premium deferred annuities..................         16.3        20          23.6        17           39.9       18
Variable annuities...................................         17.2        22          40.1        30           57.3       27
- ---------------------------------------------------------------------------------------------------------------------------
  Total annuities....................................         65.8        83          63.7        47          129.5       60
Individual life......................................          1.8         2          49.3        36           51.1       24
Accident and health and other........................         11.8        15          22.6        17           34.4       16
- ---------------------------------------------------------------------------------------------------------------------------
  Total collected premiums...........................        $79.4       100%       $135.6       100%        $215.0      100%
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>
                                                                              17

<PAGE>


================================================================================

ANNUITIES
   Great   American   Reserve   markets   several   basic  types  of  annuities:
single-premium   immediate  annuities   ("SPIAs"),   flexible-premium   deferred
annuities  ("FPDAs") and variable annuities which are sold through  professional
independent  producers.  The  profitability of annuities  largely depends on the
investment spread earned (i.e., the excess of investment  earnings over interest
credited on annuity deposits),  the persistency of in force business and expense
management.

   Single-Premium  Immediate Annuities.  SPIAs accounted for $10.6 million, or 3
percent,  of Great American  Reserve's total premiums  collected in 1997,  $17.2
million, or 8 percent, of total premiums collected in 1996 and $32.3 million, or
15  percent,  of premiums  collected  in 1995.  SPIAs are  designed to provide a
series of periodic payments for a fixed period of time or for life, according to
the  policyholder's  choice at the time of issue.  Once the payments begin,  the
amount, frequency and length of time for which they are payable are fixed. SPIAs
often are  purchased  by persons at or near  retirement  age who desire a steady
stream of payments  over a future period of years.  The single  premium is often
the payout from a terminated  annuity  contract.  The implicit  interest rate on
SPIAs is based on market  conditions  when the policy is issued  and  averaged 6
percent at December 31, 1997. SPIA collected premiums have decreased as a result
of decreases in SPIAs purchased with the proceeds of redeemed annuity contracts.

   Flexible-Premium Deferred Annuities. FPDAs accounted for $45.4 million, or 15
percent,  of Great American  Reserve's total premiums  collected in 1997,  $43.3
million,  or 20 percent,  of premiums collected in 1996 and $39.9 million, or 18
percent,  of  premiums  collected  in 1995.  FPDAs  allow more than one  premium
payment,  usually  on a salary  reduction  basis.  FPDAs  are  marketed  through
networks of educator market  specialists  primarily to teachers and employees of
not-for-profit   institutions  as  tax-qualified   salary-reduction   retirement
programs as  permitted  under  Section  403(b) of the Internal  Revenue  Code. A
tax-qualified annuity purchased under Section 403(b) is similar to contributions
made to a 401(k) plan, but with different (and somewhat more generous)  rules on
the maximum amount of current income which may be contributed by the participant
on a pre-tax  basis.  Generally,  a participant  may elect to defer (through the
purchase  of a  tax-qualified  annuity  under a  403(b)  plan) a  percentage  of
includible  compensation  limited by statute and subject to a maximum of $10,000
per year in 1997.

   Great American Reserve's FPDAs typically have a guaranteed crediting rate for
the first  policy year that  exceeds the minimum  annual  guaranteed  rate of at
least 3 percent.  After the first  year,  the  crediting  rate may be changed at
least  annually.  The  policyholder  is permitted to withdraw all or part of the
accumulation  value,  less a surrender charge for withdrawals  during an initial
penalty  period of up to 15 years.  The initial  surrender  charges range from 5
percent to 19 percent of the  first-year  premium and  decline  over the penalty
period.

   Variable  Annuities.  Variable annuities  accounted for $173.0 million, or 58
percent,  of Great American  Reserve's total premiums  collected in 1997,  $81.5
million,  or 37 percent,  of premiums collected in 1996 and $57.3 million, or 27
percent,  of premiums collected in 1995. Great American Reserve markets variable
annuities  primarily  to the  educator  market.  Variable  annuities,  sold on a
single- premium or  flexible-premium  basis, differ from fixed annuities in that
the original  principal  value may  fluctuate,  depending on the  performance of
assets allocated  pursuant to various  investment options chosen by the contract
owner.  Variable  annuities  offer contract  owners a fixed interest option or a
variable rate of return based upon the specific investment portfolios into which
premiums  may be  directed.  The  popularity  of such  annuities  has  increased
recently as a result of the desire of investors to invest in common  stocks.  In
addition,  in recent  years,  Great  American  Reserve  has  offered  additional
investment  options for  variable  annuity  deposits  and  expanded its variable
annuity marketing  efforts.  Profits on variable  annuities are derived from the
fees charged to contract holders, rather than from the investment spread.

   INDIVIDUAL LIFE
   Individual  life  products,   consisting  of   interest-sensitive   life  and
traditional life products,  accounted for $42.4 million, or 14 percent, of Great
American  Reserve's  total  premiums  collected in 1997,  $47.1  million,  or 22
percent,  of premiums  collected in 1996 and $51.1  million,  or 24 percent,  of
premiums  collected in 1995.  Although Great American Reserve no longer actively
markets these  products,  it continues to have a  substantial  block of in-force
policies on which  renewal  premiums are  collected.  These  products  were sold
through professional independent producers.
   Interest-sensitive   life  insurance  products   (including   universal  life
products)  provide whole life insurance with adjustable  rates of return related
to current  interest  rates.  The principal  differences  between Great American
Reserve's  universal life products and other  interest-sensitive  life insurance
products  are  policy  provisions  affecting  the  amount  and timing of premium
payments.  Universal life policyholders may vary the frequency and size of their
premium  payments,  and policy  benefits  may also  fluctuate  according to such
payments.  Premium payments under the other interest-sensitive  policies may not
be varied by the  policyholders,  and as a result,  are  designed  to reduce the
administrative costs typically associated with monitoring universal life premium
payments and policy benefits.
   Individual  life  products  also include  whole life and term life  products.
Under whole life policies,  the policyholder generally pays a level premium over
the policyholder's expected lifetime. The annual premium for a whole life policy
is generally  higher than the premium for comparable term insurance  coverage in
the early years of the policy's  life,  but is generally  lower than the premium
for comparable term insurance  coverage in the later years of the policy's life.
These  policies  combine  insurance  protection  with a savings  component  that
increases in amount gradually over the life of the policy.  The policyholder may
borrow  against the  savings  generally  at a rate of  interest  lower than that
available  from other  lending  sources.  The  policyholder  may also  choose to
surrender  the  policy and  receive  the  accumulated  cash  value  rather  than
continuing  the insurance  protection.  Term life products  offer pure insurance
protection for a specified period of time-typically 5, 10 or 20 years.

   ACCIDENT AND HEALTH AND OTHER
   Accident and health and other  products  accounted for $28.9  million,  or 10
percent,  of Great American  Reserve's total premiums  collected in 1997,  $29.3
million,  or 13 percent,  of premiums collected in 1996 and $34.4 million, or 16
percent,  of premiums  collected in 1995.  Great  American  Reserve offers group
dental, group disability, blanket student accident and a limited amount of other
health  insurance  products,  through  independent  market  specialists.   Great
American  Reserve  markets  accident and health  policies  primarily  because it
believes  that  offering a broad range of products is important to  successfully
market life  insurance and annuity  products,


18


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

although such accident and health  policies are also designed to be  profitable.
Group dental  coverage  provides a range of benefits for dental care and related
procedures. Disability products provide defined monthly benefits up to specified
levels in the case of disability.  Student  accident  products  provide  limited
supplemental  reimbursement  coverage to students for  accidents  and  sickness.
Great American  Reserve's health business is subject to the risk that its claims
experience deviates from the assumptions used in setting premium rates. However,
Great  American  Reserve  has the right to change  rates to correct  for adverse
experience  every six months on many group  policies and annually on all others.
Experience  may be  adversely  affected by  inflationary  trends in the costs of
medical  treatment,  competition-driven  business cycles and the extent to which
insureds utilize covered services.

   INVESTMENTS
   Conseco Capital  Management,  Inc. ("CCM"),  a registered  investment adviser
wholly owned by Conseco,  manages the  investment  portfolio  of Great  American
Reserve.  CCM's investment philosophy is to maintain a largely  investment-grade
fixed-income  portfolio,  provide  adequate  liquidity  for  expected  liability
durations  and other  requirements  and  maximize  total return  through  active
investment management.
   Investment  activities  are an  integral  part of  Great  American  Reserve's
business;  investment  income  is a  significant  component  of  Great  American
Reserve's  total  revenues.  Profitability  of many of Great American  Reserve's
products  is  significantly  affected  by  spreads  between  interest  yields on
investments and rates credited on insurance liabilities.  Although substantially
all credited rates on FPDAs may be changed annually,  changes in crediting rates
may not be sufficient to maintain  targeted  investment  spreads in all economic
and market environments.  In addition,  competition and other factors, including
the impact of the level of surrenders and withdrawals,  may limit Great American
Reserve's  ability to adjust or to maintain  crediting rates at levels necessary
to avoid  narrowing of spreads under certain market  conditions.  As of December
31,  1997,  the  average  yield,  computed  on the cost basis of the  investment
portfolio,  was 7.5 percent,  and the average interest rate credited or accruing
to total insurance  liabilities,  excluding  interest bonuses guaranteed for the
first year of the annuity contract only, was 5.4 percent.
   Great American  Reserve seeks to balance the duration of the invested  assets
with  the  expected   duration  of  benefit   payments  arising  from  insurance
liabilities.  At December 31,  1997,  the  adjusted  modified  duration of fixed
maturities  and  short-term  investments  was  approximately  5.6  years and the
duration of insurance liabilities was approximately 7.0 years.
   For  information   regarding  the  composition  and  diversification  of  the
investment portfolio of Great American Reserve, see "Management's Discussion and
Analysis of Financial  Condition  and Results of  Operations  of Great  American
Reserve Investments" and note 2 to Great American Reserve's financial statements
for the year ended December 31, 1997.

   COMPETITION
   Great American Reserve operates in a highly competitive environment. The life
insurance  industry consists of a large number of insurance  companies,  many of
which are substantially larger and have greater financial resources, broader and
more  diversified  product lines and larger staffs than those of Great  American
Reserve.  An expanding  number of banks,  securities  brokerage  firms and other
financial  intermediaries  also market  insurance  products  or offer  competing
products,  such as mutual fund products,  traditional bank investments and other
investment and retirement funding  alternatives.  In most areas,  competition is
based  on  a  number  of  factors,   including  pricing,   service  provided  to
distributors and  policyholders,  and ratings.  Great American Reserve must also
compete with other insurers to attract and retain the allegiance of agents.
   Marketing companies,  agents who market insurance products, school districts,
financial  institutions  and  policyholders  use the financial  strength ratings
assigned  to an  insurer  by  independent  rating  agencies  as  one  factor  in
determining which insurer's annuity to market or purchase.
   Great American  Reserve is rated "A  (Excellent)" by A.M. Best Company ("A.M.
Best").  A.M. Best's insurance company ratings for the industry  currently range
from  "A++  (Superior)"  to "F (In  Liquidation)".  Publications  of  A.M.  Best
indicate that the "A" rating is assigned to those companies that, in A.M. Best's
opinion,  have demonstrated  excellent overall  performance when compared to the
standards  established  by A.M. Best and have  demonstrated  a strong ability to
meet their obligations to policyholders  over a long period of time. A.M. Best's
rating  procedure  includes  quantitative  and  qualitative   evaluations  of  a
company's  financial  condition  and  operating  performance.  Its  quantitative
evaluation is based on an analysis of a company's  financial  performance in the
areas of  profitability,  leverage/capitalization  and  liquidity.  A.M.  Best's
review also  includes a qualitative  evaluation  of a company's  spread of risk,
quality  and   appropriateness   of  the   reinsurance   program,   quality  and
diversification  of  assets,  adequacy  of policy or loss  reserves,  management
experience and objectives, market presence and policyholders' confidence.
   Great American  Reserve received a claims paying ability rating of "AA-" from
Duff  &  Phelps  Credit  Rating  Company  ("Duff  &  Phelps").  Duff  &  Phelps'
claims-paying ability ratings range from "AAA (Highest  claims-paying  ability)"
to "DD (Company is under an order of  liquidation)."  An "AA" rating  represents
"Very high  claims-paying  ability."  A plus or minus sign  attached to a Duff &
Phelps claims paying rating shows relative standing within a ratings category.
   Great American Reserve has received a claims paying ability rating of A+ from
Standard & Poor's  Corporation  ("Standard  &  Poor's").  Claims-paying  ability
ratings from  Standard & Poor's range from "AAA  (Superior)"  to "R  (Regulatory
Action)".  An "A" is assigned by Standard & Poor's to those companies  which, in
its opinion, have a secure claims-paying ability and whose financial capacity to
meet  policyholder  obligation is viewed on balance as sound, but their capacity
to meet  policyholder  obligations  is  somewhat  more  susceptible  to  adverse
economic and underwriting conditions than more highly rated insurers.  According
to  Standard  &  Poor's,  a plus  or  minus  attached  to a  Standard  &  Poor's
claims-paying rating shows relative standing within a ratings category.
   Generally,  rating agencies base their ratings upon information  furnished to
them by the insurer and upon their own investigations,  studies and assumptions.
A.M. Best's ratings,  Duff & Phelps' claims-paying ratings and Standard & Poor's
claims-paying   ratings  are  principally  based  upon  factors  of  concern  to
policyholders,  agents  and  intermediaries  and are  not  directed  toward  the
protection  of  investors.  Given  the  competitive  nature  of  Great  American
Reserve's  business  and  the  increasing  focus  placed  on the  aforementioned
ratings,  Great  American  Reserve  manages its business  with the  objective


                                                                              19


<PAGE>

================================================================================

of preserving  existing  ratings and, where  possible,  achieving more favorable
ratings.  There can be no assurance that any particular rating will continue for
any given period of time,  or that it will not be changed or withdrawn  entirely
if, in the judgement of the rating agency,  circumstances  so warrant.  If Great
American  Reserve's  ratings are downgraded from their current levels,  sales of
its products and the  persistency  of its in-force  policies  could be adversely
affected in a material way.
   Great  American  Reserve  believes  that it is able  to  compete  effectively
because:  (i) it is experienced in establishing  and  cultivating  relationships
with independent  market  specialists;  (ii) it can offer competitive rates as a
result  of  the  lower-than-average   operating  costs  and  higher-than-average
investment  yields achieved by applying active investment  portfolio  management
techniques;  and (iii) it has  reliable  policyholder  administrative  services,
supported by customized information technology systems.

   UNDERWRITING
   Underwriting  with respect to the majority of products sold by Great American
Reserve  (FPDAs and  variable  annuities)  is  minimal.  Substantially  all life
insurance   policies   issued  by  Great  American   Reserve  are   underwritten
individually,  although standardized  underwriting  procedures have been adopted
for certain low face-amount life insurance  coverages.  Great American Reserve's
group accident and health policies are underwritten based on the characteristics
of a group and its past claim experience.

   REINSURANCE
   Consistent with the general  practice of the life insurance  industry,  Great
American Reserve enters into both facultative and treaty agreements of indemnity
reinsurance with other insurance  companies in order to reinsure portions of the
coverage provided under its insurance products. Indemnity reinsurance agreements
are  intended to limit a life  insurer's  maximum  loss on a large or  unusually
hazardous risk or to diversify its risk.  Indemnity insurance does not discharge
the original insurer's primary liability to the insured.  Great American Reserve
believes the assuming  companies are able to honor all contractual  commitments,
based on  periodic  review of their  financial  statements,  insurance  industry
reports and  reports  filed with state  insurance  departments.  Great  American
Reserve also reinsures risks from other insurers, which are accounted for in the
same manner as direct business.
   At December  31,  1997,  the policy risk  retention  limit on the life of one
individual  is  $.5  million.   Reinsurance  ceded  by  Great  American  Reserve
represented 8.2 percent of gross life insurance in force and reinsurance assumed
represented  4.8 percent of net life  insurance in force.  At December 31, 1997,
Great American Reserve's largest reinsurer accounted for less than .1 percent of
total insurance liabilities and 7.1 percent of total reinsurance receivables.

   EMPLOYEES

Great American  Reserve has no full-time  employees.  Great  American  Reserve's
day-to-day operations are administered by Conseco pursuant to agreements between
Great American Reserve and Conseco.

   GOVERNMENTAL REGULATION
   Great American Reserve is subject to regulation and supervision by the states
in which it  transacts  business.  State laws  generally  establish  supervisory
agencies with broad administrative authority,  including power to: (i) grant and
revoke business licenses; (ii) regulate and supervise trade practices and market
conduct; (iii) establish guaranty associations; (iv) license agents; (v) approve
policy  forms;  (vi) approve  premium  rates for some lines of  business;  (vii)
establish  reserve  requirements;  (viii)  prescribe  the  form and  content  of
required financial statements and reports; (ix) determine the reasonableness and
adequacy of statutory capital and surplus; (x) perform financial, market conduct
and other  examinations;  (xi) define acceptable  accounting  principles;  (xii)
regulate  the type and amount of  permitted  investments;  and (xiii)  limit the
amount of  dividends  and surplus  debenture  payments  that can be paid without
obtaining  regulatory  approval.  Great American  Reserve is subject to periodic
examinations  by state  regulatory  authorities.  Management does not expect the
results of any on-going  examinations to have a material effect on the financial
condition of Great American Reserve.
   The federal  government  does not directly  regulate the insurance  business.
However,  federal  legislation  and  administrative  policies in several  areas,
including pension  regulation,  age and sex  discrimination,  financial services
regulation and federal taxation,  do affect the insurance business. In addition,
legislation  has been  introduced  from time to time in recent years  which,  if
enacted,  could result in the federal government  assuming a more direct role in
the regulation of the insurance industry.
   The Risk-Based  Capital for Life and/or Health Insurers Model Act (the "Model
Act") adopted by the NAIC provides a tool for insurance  regulators to determine
the levels of capital  and surplus an insurer  must  maintain in relation to its
insurance  and  investment  risks  and  whether  there  is a need  for  possible
regulatory attention.
   The Model Act provides for four levels of regulatory attention,  varying with
the ratio of the company's total adjusted  capital  (defined as the total of its
statutory   capital,   surplus,   asset  valuation  reserve  and  certain  other
adjustments) to its risk-based  capital  ("RBC").  If a company's total adjusted
capital is less than 100 percent but greater  than or equal to 75 percent of its
RBC, or if a negative  trend (as defined by the  regulators)  has  occurred  and
total  adjusted  capital is less than 125  percent of RBC (the  "Company  Action
Level"),  the  company  must  submit  a  comprehensive  plan  to the  regulatory
authority proposing  corrective actions aimed at improving its capital position.
If a company's  total adjusted  capital is less than 75 percent but greater than
or  equal  to 50  percent  of its  RBC  (the  "Regulatory  Action  Level"),  the
regulatory authority will perform a special examination of the company and issue
an order  specifying  corrective  actions that must be followed.  If a company's
total  adjusted  capital is less than 50 percent but greater than or equal to 35
percent of its RBC (the "Authorized  Control Level"),  the regulatory  authority
may take any action it deems  necessary,  including  placing the  company  under
regulatory  control.  If a  company's  total  adjusted  capital  is less than 35
percent of its RBC (the "Mandatory Control Level") the regulatory authority must
place the company under its control.  At December 31, 1997,  the total  adjusted
capital for Great American Reserve was greater than twice the respective Company
Action Level.
   The Texas  Insurance  Department  has adopted its own RBC  requirements,  the
stated  purpose of which is to require a minimum level of capital and surplus to
absorb the financial,  underwriting, and investment risks assumed by an insurer.
Texas' RBC  requirements  differ from those adopted by the NAIC in two principal
respects:  (i) they use  different  elements to determine  minimum RBC levels in
their calculation formulas; and (ii) they do not stipulate "Action Levels" (like
those  described  in the  preceding  paragraph)  where  corrective  actions


20


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

are required.  However,  the Commissioner of the Texas Insurance Department does
have the power to take similar corrective actions if a company does not maintain
the required minimum level of capital and surplus.  Under the Texas Regulations,
an  insurer  has  met  RBC  requirements  if  its  admitted  assets  exceed  its
liabilities by at least 6 percent.  Great American Reserve is domiciled in Texas
and must comply with Texas RBC requirements.  At December 31, 1997, the admitted
assets of Great American Reserve exceeded  liabilities by the required 6 percent
level.
   On the basis of statutory  statements filed with state  regulators  annually,
the NAIC calculates 11 financial ratios to assist state regulators in monitoring
the financial condition of insurance  companies.  A "usual range" of results for
each ratio is used as a benchmark.  In the past,  variances in certain ratios of
Great American Reserve have resulted in inquiries from insurance  departments to
which Great American  Reserve has responded.  Such inquiries did not lead to any
restrictions affecting Great American Reserve's operations.
   Under the solvency or guaranty laws of most states in which it does business,
Great  American  Reserve is required to pay  guaranty  fund  assessments  (up to
certain prescribed limits).  Guaranty funds are established by various states to
fund  policyholder  losses or the  liabilities  of  insolvent  or  rehabilitated
insurance  companies.  These  assessments may be deferred or forgiven under most
guaranty laws if they would threaten an insurer's financial strength. In certain
instances,  the  assessments  may be offset against future premium taxes.  Great
American  Reserve  establishes a reserve to provide for  assessments  related to
known insolvencies.  This reserve is based upon management's current expectation
of the  availability  of this right of offset and state guaranty fund assessment
bases.  However,  changes  in the  basis  whereby  assessments  are  charged  to
individual  companies  or  changes  to the  availability  of the right to offset
assessments  against premium tax payments could materially affect Great American
Reserve's results of operations.  Great American Reserve's  statutory  financial
statements  for the year  ended  December  31,  1997,  include  $1.2  million in
expenses as a result of such assessments.

   FEDERAL INCOME TAXATION
   The annuity and life insurance products marketed and issued by Great American
Reserve  generally  provide the  policyholder  with an income tax advantage,  as
compared to other saving  investments such as certificates of deposit and bonds,
in that  income  taxation  on the  increase  in value of the product is deferred
until it is received by the policyholder.  With other savings  investments,  the
increase  in value is taxed as  earned.  Annuity  benefits,  and life  insurance
benefits, which accrue prior to the death of the policyholder, are generally not
taxable until paid.  Life  insurance  death  benefits are generally  exempt from
income  tax.  Also,   benefits  received  on  immediate  annuities  (other  than
structured  settlements) are recognized as taxable income ratably, as opposed to
the methods used for some other  investments,  which tend to accelerate  taxable
income into earlier years. The tax advantage for annuities and life insurance is
provided in the Internal Revenue Code (the "Code"), and is generally followed in
all states and other United States taxing  jurisdictions.  Accordingly,  the tax
advantage  is  subject  to change by  Congress  and by the  legislatures  of the
respective taxing jurisdictions.
   In February of 1998, President Clinton released various revenue proposals and
tax changes to be  considered  in the current  federal  budget.  Such  proposals
contained  numerous tax increases directed at the insurance  industry,  of which
the more significant  ones were as follows:  taxing asset  reallocations  within
variable annuities and exchanges of variable  annuities,  reducing the tax basis
of insurance  and annuity  contracts  for  mortality  charges and  modifying tax
reserving  rules for annuity  contracts.  Great American  Reserve has joined the
insurance  industry  and other groups  opposing  these taxes upon  savings,  and
expects that these proposed changes will not be enacted into legislation.
   Great American Reserve is taxed under the life insurance  company  provisions
of the Code.  Provisions in the Code require a portion of the expenses  incurred
in selling insurance  products to be deducted over a period of years, as opposed
to immediate  deduction in the year incurred.  This provision  increases the tax
for  statutory  accounting  purposes,   which  reduces  statutory  surplus  and,
accordingly,  decreases the amount of cash  dividends  that may be paid by Great
American Reserve. As of December 31, 1997, the cumulative taxes paid as a result
of this provision were $6.0 million.

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
   OPERATIONS OF GREAT AMERICAN RESERVE

   The  following  discussion  highlights  the material  factors  affecting  the
results of operations  and financial  condition and resources of Great  American
Reserve.  This  discussion  should  be read in  conjunction  with the  financial
statements and notes of Great American Reserve included elsewhere herein.

   All statements, trend analyses and other information contained in this report
and  elsewhere  (such as in other  filings by Great  American  Reserve  with the
Securities  and Exchange  Commission,  press  releases,  presentations  by Great
American Reserve or its management or oral  statements)  relative to markets for
Great  American  Reserve  products  and  trends  in  Great  American   Reserve's
operations or financial  results,  as well as other  statements  including words
such as "anticipate,"  "believe," "plan,"  "estimate,"  "expect,"  "intend," and
other  similar  expressions,  constitute  forward-looking  statements  under the
Private  Securities   Litigation  Reform  Act  of  1995.  These  forward-looking
statements  are  subject to known and  unknown  risks,  uncertainties  and other
factors  that may cause actual  results to be  materially  different  from those
contemplated by the  forward-looking  statements.  Such factors  include,  among
other things:  (i) general  economic  conditions  and other  factors,  including
prevailing  interest  rate  levels,  stock  market  performance  and health care
inflation,  which may affect the ability of Great  American  Reserve to sell its
products, the market value of Great American Reserve's investments and the lapse
rate and profitability of Great American Reserve's policies; (ii) Great American
Reserve's  ability to achieve  anticipated  levels of  operational  efficiencies
through  cost-saving  initiatives;  (iii)  customer  response  to new  products,
distribution channels and marketing initiatives; (iv) mortality,  morbidity, use
of health care services and other factors that may affect the  profitability  of
Great American Reserve's insurance  products;  (v) changes in the federal income
tax laws and regulations  that may affect the relative tax advantages of some of
Great American Reserve's  products;  (vi) increasing  competition in the sale of
Great  American  Reserve's  products;   (vii)  regulatory  changes  or  actions,
including those relating to regulation of financial  services  affecting  (among
other things) bank sales and underwriting of insurance  products,  regulation of
the sale,  underwriting  and  pricing of  insurance  products,  and health  care
regulation  affecting Great American  Reserve's health insurance  products;  and
(viii)  the risk  factors  or  uncertainties  listed  from time to time in Great
American Reserve's other filings with the Securities and Exchange Commission.


                                                                              21


<PAGE>
================================================================================

   RESULTS OF OPERATIONS
   The  adjustments  resulting  from the  adoption of a new basis of  accounting
under  the  "push  down"  method  discussed  above  under  "Selected  Historical
Financial Information of Great American Reserve, may impact the comparability of
financial data for the periods before and after August 31, 1995.

   YEAR ENDED DECEMBER 31, 1997, COMPARED WITH YEAR ENDED DECEMBER 31, 1996
   Insurance  policy income  consists of premiums  received on traditional  life
products and policy fund and surrender charges assessed against  investment type
products.  This amount  decreased  in 1997  compared  with 1996 as a result of a
decrease in sales of policies with  mortality or morbidity  risks.  In addition,
withdrawals from insurance  liabilities  were higher in 1997 than 1996,  however
fewer  withdrawals were subject to surrender  charges.  Increases in withdrawals
were primarily due to increased  competition  from higher  yielding  alternative
investment products.
   Net  investment  income  includes both income earned on the general  invested
assets of Great American Reserve and separate account assets related to variable
annuities.  Investment  income earned on separate  account assets is offset by a
corresponding   charge  to  amounts  added  to  annuity  and  financial  product
policyholder account balances. Excluding investment income on separate accounts,
net  investment  income in 1997  decreased  8.7  percent  from  1996,  to $166.9
million.  Average invested assets  (amortized cost basis and excluding  separate
account assets) decreased to $2.1 billion in 1997 from $2.3 billion in 1996, and
the yield earned on average  invested  assets  decreased to 7.9 percent from 8.1
percent. Cash flows received during 1997 and 1996 (including cash flows from the
sales of  investments)  were  invested  in  lower-yielding  securities  due to a
general decline in interest rates.
   Net investment  income on separate  account assets in 1997 increased to $55.7
million from $35.6 million in 1996. Such income  fluctuates in relation to total
separate account assets and the return earned on such assets.
   Net investment  gains often  fluctuate from period to period.  Great American
Reserve sold $755.2 million of investment  securities  during 1997 compared with
$988.9  million in 1996 which sales  resulted in net  investment  gains of $13.6
million in 1997 compared with net  investment  gains of $3.5 million in 1996. In
addition,  Great American Reserve recorded net investment  losses of $.3 million
in 1997 and $.8 million in 1996 on writedowns of fixed maturity  securities as a
result of changes in  conditions  which  caused it to believe  that a decline in
fair value of the investments was other than temporary.
   Selling  securities at a gain and  reinvesting  the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
Great American Reserve  believes,  however,  that certain factors would mitigate
the  adverse  effect on net  income of such  yield  decreases  as  follows:  (i)
additional  amortization  of the  cost of  policies  purchased  and the  cost of
policies  produced  is  recognized  in the same  period  as the gain in order to
reflect  reduced future yields  (thereby  reducing such  amortization  in future
periods);  (ii) interest rates credited to some products can be reduced  thereby
diminishing the effect of the yield decrease on the investment spread; and (iii)
the investment portfolio grows as a result of reinvesting the realized gains.
   Insurance  policy benefits and change in future policy benefits relate solely
to policies  with  mortality  or  morbidity  features.  The increase in the 1997
period corresponds with the increase in the in-force block of such policies.
   Amounts added to annuity and financial product  policyholder account balances
(excluding  amounts added to variable annuity products)  decreased 11 percent in
1997 compared with 1996. Such decrease  reflects changes in crediting rates. The
weighted  average  crediting rate for annuity  liabilities  (other than separate
accounts where the credited amount is based on investment income from segregated
investments and excluding  interest bonuses guaranteed for the first year of the
contract)  was 5.4  percent  and 5.5  percent  at  December  31,  1997 and 1996,
respectively.
   Interest  expense  on  investment  borrowings  in the 1997  and 1996  periods
reflect changes in investment  borrowing activities and lower rates paid on such
borrowings in 1997.
   Amortization consists of the amortization of cost of policies purchased, cost
of policies produced and goodwill.
   Cost of policies  produced  represents  the cost of  producing  new  business
(primarily  commissions and certain costs of policy  issuance and  underwriting)
which varies with and is primarily  related to the  production  of new business.
Costs deferred may represent  amounts paid in the period new business is written
(such as underwriting  costs and first year commissions) or in periods after the
business is written (such as commissions  paid in subsequent  years in excess of
ultimate commissions paid).
   Cost of policies  purchased  represents  the cost to acquire  Great  American
Reserve that is  attributable  to the right to receive cash flows from insurance
contracts in force at the acquisition dates.
   Net investment  gains (losses)  affect the timing of the  amortization of the
cost of policies purchased and the cost of policies produced. As a result of net
investment gains from the sales of fixed maturity  investments,  amortization of
cost of policies purchased and cost of policies produced increased $14.2 million
in 1997 and $2.5 million in 1996.
   Other operating  costs and expenses  decreased 48 percent to $28.2 million in
1997 compared  with $54.3 million in 1996  primarily as a result of decreases in
policy maintenance expenses.
   Income tax expense  fluctuated  primarily in  relationship  to income  before
taxes.

   YEAR ENDED  DECEMBER 31, 1996,  COMPARED  WITH 1995 PERIODS  COMBINED  (EIGHT
   MONTHS  ENDED  AUGUST 31,  1995 AND FOUR  MONTHS  ENDED  DECEMBER  31,  1995)
   Insurance  policy income  consists of premiums  received on traditional  life
products and policy fund and surrender charges assessed against  investment type
products.  This amount  decreased  in 1996  compared  with the 1995 periods as a
result of a decrease in sales of policies with mortality or morbidity  risks. In
addition,  withdrawals from insurance liabilities were higher in 1996 than 1995,
however  fewer  withdrawals  were  subject to  surrender  charges.  Increases in
withdrawals were primarily due to the increased size of Great American Reserve's
annuity  portfolio and increased  competition  from higher yielding  alternative
investment products.
   Net  investment  income  includes both income earned on the general  invested
assets of Great American Reserve and separate account assets related to variable
annuities.  Investment  income earned on separate  account assets is offset by a
corresponding   charge  to  amounts  added  to  annuity  and  financial  product
policyholder account balances. Excluding investment income on separate accounts,
net  investment  income in 1996  decreased  4.5  percent  from  1995,  to $182.8
million.  Average invested assets  (amortized cost basis and excluding
22
<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

separate account assets)  decreased to $2.3 billion in 1996 from $2.4 billion in
1995,  while the yield earned on such average invested assets was 8.1 percent in
both years.
   Net investment  income on separate  account assets in 1996 increased to $35.6
million from $19.2 million in the 1995 periods.
   Net investment  gains often  fluctuate from period to period.  Great American
Reserve sold $988.9  million of  investments  during 1996  compared  with $919.7
million in 1995 which sales resulted in net investment  gains of $3.5 million in
1996 compared with net  investment  gains of $21.4 million in 1995. In addition,
Great American Reserve recorded net investment losses of $.8 million in 1996 and
$1.6 million in the 1995 periods on  writedowns  taken as a result of conditions
which caused Great American  Reserve to conclude that declines in the fair value
of certain securities were other than temporary.
   Selling  securities at a gain and  reinvesting  the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
Great American Reserve  believes,  however,  that certain factors would mitigate
the  adverse  effect on net  income of such  yield  decreases  as  follows:  (i)
additional  amortization  of the  cost of  policies  purchased  and the  cost of
policies  produced  is  recognized  in the same  period  as the gain in order to
reflect  reduced future yields  (thereby  reducing such  amortization  in future
periods);  (ii) interest rates credited to some products can be reduced  thereby
diminishing the effect of the yield decrease on the investment spread; and (iii)
the investment portfolio grows as a result of reinvesting the investment gains.
   Insurance  policy benefits and change in future policy benefits relate solely
to  policies  with  mortality  or  morbidity  features.  The  decrease  in  1996
corresponds with the decrease in the in-force block of such policies.
   Amounts added to annuity and financial product  policyholder account balances
(excluding amounts added to variable annuity products)  decreased 5.8 percent in
1996 compared with the 1995 periods. Such decrease reflects changes in crediting
rates. The weighted average crediting rate for annuity  liabilities  (other than
separate  accounts where the credited amount is based on investment  income from
segregated  investments and excluding  interest bonuses guaranteed for the first
year of the  contract)  was 5.5 percent and 5.6 percent at December 31, 1996 and
1995, respectively.
   Interest  expense  on  investment  borrowings  in 1996 and the  1995  periods
reflect changes in investment  borrowing activities and lower rates paid on such
borrowings in 1996.
   Amortization is affected by the Conseco Acquisition and the adoption of a new
basis of accounting under the "push down" method.  Amortization in periods prior
to the Conseco Acquisition is comprised of cost of policies  purchased,  cost of
policies  produced  and  goodwill  based on the  previous  balances  and  bases.
Amortization  after the Conseco  Acquisition is comprised of amortization of the
aforementioned account balances, reflecting a combination of Conseco's ownership
interests  in previous  balances  and its newly  purchased  interests  using the
step-basis of accounting.
   Cost of policies  purchased  represents  the cost to acquire  Great  American
Reserve that is  attributable  to the right to receive cash flows from insurance
contracts in force at the acquisition  dates. Some costs incurred  subsequent to
the adoption of the new accounting  basis on policies issued prior to such date,
which  otherwise  would  have been  deferred  had it not been for the  change in
accounting  basis  (because  they vary  with and are  primarily  related  to the
production of the acquired  interests in policies) are expensed.  Such costs are
primarily   comprised  of  certain   commissions  paid  in  excess  of  ultimate
commissions which have been expensed as operating expense after August 31, 1995.
However,  such  amounts  were  considered  in  determining  the cost of policies
purchased and its amortization.
   Net investment  gains (losses)  affect the timing of the  amortization of the
cost of policies purchased and the cost of policies produced. As a result of net
investment gains from the sales of fixed maturity  investments,  amortization of
cost of policies  purchased and cost of policies produced increased $2.5 million
in 1996,  $10.0  million in the four  months  ended  December  31, 1995 and $4.3
million in the eight months ended August 31, 1995.
   Other operating  costs and expenses  increased 48 percent to $54.3 million in
1996  compared with $36.8 million in the 1995 periods as a result of costs which
were  previously  capitalized  as part of cost of policies  produced  which were
expensed in 1996 (see  discussion of amortization  related to  operations);  and
additional costs incurred under new service agreements with Conseco as described
in the notes to the financial  statements  for the year ended December 31, 1997,
included herein.
   Income tax expense  fluctuated  primarily in  relationship  to income  before
taxes.

   INVESTMENTS
   Great  American  Reserve's   investment   strategy  is  to:  (i)  maintain  a
predominately  investment  grade fixed income  portfolio;  (ii) provide adequate
liquidity  to meet  the  cash  flow  requirements  of  policyholders  and  other
obligations;  and (iii)  maximize  current  income and total  investment  return
through active investment management. Consistent with this strategy, investments
in fixed maturity securities,  mortgage loans, credit-tenant loans, policy loans
and  short-term  investments  comprised 80 percent of Great  American  Reserve's
investment  portfolio at December 31, 1997. The remainder of the invested assets
were in assets held in separate  accounts and other invested assets. At December
31, 1997,  Great  American  Reserve had invested  assets of  approximately  $2.5
billion.
   Great American Reserve is regulated by insurance  statutes and regulations as
to the type of investments  that it is permitted to make and the amount of funds
that may be used for any one type of investment.  In light of these statutes and
regulations and Great American Reserve's business and investment strategy, Great
American  Reserve  generally  seeks to invest in United  States  government  and
government agency securities and corporate  securities rated investment grade by
established  nationally  recognized  rating  organizations  or, if not rated, in
securities of comparable investment quality.

                                                                              23


<PAGE>


================================================================================

   The  following  table  summarizes  investment  yields earned over the periods
indicated:
<TABLE>
<CAPTION>

                                                                                                                  PRIOR BASIS
                                                                                                                 -------------

                                                                            YEAR          YEAR      FOUR MONTHS  EIGHT MONTHS
                                                                            ENDED         ENDED        ENDED         ENDED
                                                                        DECEMBER 31,  DECEMBER 31,  DECEMBER 31,   AUGUST 31,
                                                                            1997          1996          1995          1995
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                           (DOLLARS IN MILLIONS)
<S>                                                                      <C>           <C>            <C>            <C>
Weighted average invested assets (excluding separate account assets):
  As reported........................................................... $2,113.7      $2,237.9       $2,371.9       $2,312.8
  Excluding unrealized appreciation (depreciation) (a)..................  2,121.2       2,258.9        2,341.1        2,366.9
Net investment income (excluding investment income
  on separate accounts).................................................    166.9         182.8           62.9          128.5
Yields earned:
  As reported...........................................................      7.9%          8.2%           8.0%           8.3%
  Excluding unrealized appreciation (depreciation) (a)..................      7.9%          8.1%           8.1%           8.1%
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>

(a)Excludes the effect of reporting fixed  maturities at fair value as described
   in  note 1 to the  financial  statements.

   Although investment income is a significant component of total revenues,  the
profitability  of  Great  American  Reserve's  annuity  business  is  determined
primarily by spreads between interest rates earned and rates credited on annuity
contracts.  At December 31, 1997, the average yield,  computed on the cost basis
of Great  American  Reserve's  investment  portfolio,  was 7.5  percent  and the
average  interest rate credited or accruing to Great  American  Reserve's  total
liability portfolio, excluding interest bonuses guaranteed for the first year of
the annuity contract only, was 5.4 percent.

   ACTIVELY MANAGED FIXED MATURITIES
   Great  American  Reserve's  actively  managed  fixed  maturity  portfolio  at
December 31, 1997,  was  comprised  primarily of debt  securities  of the United
States government,  public utilities and other corporations and  mortgage-backed
securities.   Mortgage-backed   securities  included   collateralized   mortgage
obligations ("CMOs") and mortgage-backed pass-through securities.
   At December 31, 1997, the amortized cost and estimated fair value of actively
managed fixed maturity securities were as follows:
<TABLE>
<CAPTION>

                                                                                    GROSS         GROSS       ESTIMATED
                                                                    AMORTIZED    UNREALIZED    UNREALIZED       FAIR
                                                                      COST          GAINS        LOSSES         VALUE
- ------------------------------------------------------------------------------------------------------------------------
                                                                                     (DOLLARS IN MILLIONS)
<S>                                                                  <C>           <C>             <C>         <C>      
United States Treasury securities and obligations
  of United States government corporations and agencies........... $   28.0         $  .7          $  --       $   28.7 
Obligations of state and political subdivisions and
  foreign government obligations..................................     39.0           1.2            1.3           38.9 
Public utility securities.........................................    184.6           3.5            2.3          185.8 
Other corporate securities........................................    902.0          26.6            7.8          920.8 
Mortgage-backed securities........................................    551.6           8.6             .4          559.8 
- ------------------------------------------------------------------------------------------------------------------------
Total............................................................. $1,705.2         $40.6          $11.8       $1,734.0 
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

24


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

   As discussed in the notes to the financial  statements,  when Great  American
Reserve adjusts  carrying values of actively  managed fixed maturity  securities
for changes in fair value, it also adjusts the cost of policies purchased,  cost
of policies  produced and insurance  liabilities.  These adjustments are made in
order to reflect the change in amortization  that would be needed if those fixed
maturity  investments  had  actually  been  sold at their  fair  values  and the
proceeds reinvested at current interest rates.
   The following table sets forth actively managed fixed maturity  securities at
December 31, 1997, classified by rating categories. The category assigned is the
highest rating by a nationally recognized statistical rating organization or, as
to $42.4 million estimated fair value of fixed maturity  securities not rated by
such  firms,  the rating  assigned  by the  National  Association  of  Insurance
Commissioners ("NAIC"). For the purposes of this table, NAIC Class 1 is included
in the "A" rating;  Class 2,  "BBB-";  Class 3, "BB-";  and Classes 4-6, "B+ and
below":

                                              PERCENT OF   PERCENT OF
INVESTMENT                                       FIXED        TOTAL
RATING                                        MATURITIES   INVESTMENTS
- -----------------------------------------------------------------------
AAA.............................................   39%          27%
AA..............................................    7            5
A...............................................   18           13
BBB+............................................    8            6
BBB.............................................   12            8
BBB-............................................    8            5
- -----------------------------------------------------------------------
  Investment-grade..............................   92           64
- -----------------------------------------------------------------------
BB+.............................................    2            1
BB..............................................    2            1
BB-.............................................    1            1
B+ and below....................................    3            2
- -----------------------------------------------------------------------
  Below investment-grade........................    8            5
- -----------------------------------------------------------------------
    Total actively managed fixed maturities.....  100%          69%
=======================================================================

   Great American Reserve plans to maintain  approximately  the present level of
below investment grade fixed maturities. These securities generally have greater
risks than other corporate debt investments, including risk of loss upon default
by the borrower,  and are often unsecured and  subordinated to other  creditors.
Below  investment grade issuers usually have high levels of indebtedness and are
more sensitive to adverse economic  conditions,  such as recession or increasing
interest rates,  than are investment  grade issuers.  Great American  Reserve is
aware of these risks and monitors its below investment grade securities closely.
At December 31, 1997,  Great American  Reserve's  below  investment  grade fixed
maturity  investments  had an amortized  cost of $135.8 million and an estimated
fair value of $132.3 million.
   Great  American  Reserve's  investment  portfolio  is managed  by CCM.  Great
American  Reserve and CCM  periodically  evaluate the  creditworthiness  of each
issuer whose securities are held in the portfolio.  Special attention is paid to
those securities whose market values have declined  materially for reasons other
than  changes  in  interest  rates or other  general  market  conditions.  Great
American  Reserve  considers  available  information  to evaluate the realizable
value of the investment,  the specific condition of the issuer, and the issuer's
ability to comply with the material terms of the security.  Information reviewed
may include the recent operational results and financial position of the issuer,
information about its industry, recent press releases and other information. CCM
employs a staff of  experienced  securities  analysts in a variety of  specialty
areas.  Among other  responsibilities,  this staff  compiles  and  reviews  such
evidence.  If evidence does not exist to support a realizable  value equal to or
greater than the  carrying  value of the  investment  and such decline in market
value is determined to be other than temporary,  Great American  Reserve reduces
the carrying  amount to its net  realizable  value,  which  becomes the new cost
basis;  the amount of the  reduction is reported as an  investment  loss.  Great
American Reserve recognizes any recovery of such reductions in the cost basis of
an  investment  only  upon  the  sale,  repayment  or other  disposition  of the
investment.  Great American  Reserve  recorded  writedowns of investments of $.3
million in 1997 and $.8  million  in 1996 as a result of  changes in  conditions
which caused it to conclude  that the decline in fair value of such  investments
was other than  temporary.  Great  American  Reserve's  investment  portfolio is
subject to the risks of further  declines in realizable  value.  Great  American
Reserve  and  CCM,   however,   attempt  to  mitigate   this  risk  through  the
diversification and active management of its portfolio.
   Great American Reserve had no fixed maturity  investment in technical default
(i.e.,  in default,  but not as to the payment of interest or principal) and $.3
million of fixed maturity  investments in substantive  default (i.e., in default
due to nonpayment of interest or principal) at December 31, 1997.
   At December 31, 1997, fixed maturity  investments  included $559.8 million of
mortgage-backed   securities  (32  percent  of  the  fixed   maturity   security
portfolio).  CMOs are  securities  backed  by pools of  pass-through  securities
and/or  mortgages that are segregated into sections or "tranches"  which provide
for  sequential  retirement  of  principal  rather  than the pro  rata  share of
principal  return which occurs through  regular  monthly  principal  payments on
pass-through securities.
   The yield characteristics of mortgage-backed  securities differ from those of
traditional fixed income securities.  Interest and principal payments occur more
frequently,  often monthly, and mortgage-backed  securities are subject to risks
associated  with  variable  prepayments.  Prepayment  rates are  influenced by a
number of factors  which  cannot be  predicted  with  certainty,  including  the
relative  sensitivity of the underlying  mortgages backing the assets to changes
in interest rates; a variety of economic,  geographic and other factors; and the
repayment priority of the securities in the overall securitization structures.
   In general,  prepayments on the underlying mortgage loans, and the securities
backed by these loans,  increase  when the level of  prevailing  interest  rates
declines  significantly below the interest rates on such loans.  Mortgage-backed
securities  purchased at a discount to par will  experience an increase in yield
when the  underlying  mortgages  prepay faster than expected.  Those  securities
purchased at a premium that prepay  faster than  expected will incur a reduction
in  yield.  When  declines  in  interest  rates  occur,  the  proceeds  from the
prepayment of  mortgage-backed  securities  are likely to be reinvested at lower
rates than Great American Reserve was earning on the prepaid securities.  As the
level of prevailing  interest rates  increases,  prepayments on  mortgage-backed
securities  decrease as fewer  underlying  mortgages are  refinanced.  When this
occurs,  the average  maturity  and duration of the  mortgage-backed  securities
increase, which decreases the yield on mortgage-backed securities purchased at a
discount  because  the  discount  is  realized  as income  at a slower  rate and
increases the yield on those purchased at a premium as a result of a decrease in
annual amortization of the premium.
   The following  table sets forth the par value,  amortized  cost and estimated
fair value of mortgage-backed  securities  including CMOs


                                                                              25


<PAGE>

================================================================================

summarized by interest rates on the underlying collateral at December 31, 1997:

                                         PAR       AMORTIZED    ESTIMATED
                                        VALUE        COST      FAIR VALUE
=========================================================================
                                              (DOLLARS IN MILLIONS)

Below 7 percent...........              $218.9       $216.2       $218.9
7 percent - 8 percent.....               228.4        232.5        235.5
8 percent - 9 percent.....                63.9         62.6         64.2
9 percent and above.......                38.9         40.3         41.2
- -------------------------------------------------------------------------
  Total mortgage-backed securities       $550.1      $551.6       $559.8
=========================================================================

   The amortized  cost and estimated  fair value of  mortgage-backed  securities
including  CMOs at December 31,  1997,  summarized  by type of security  were as
follows:

                                                   ESTIMATED FAIR VALUE
                                            ----------------------------------
                                                                  PERCENT OF
                                           AMORTIZED                 FIXED
COST                                        AMOUNT                MATURITIES
==============================================================================
                                               (DOLLARS IN MILLIONS)

Pass-throughs and sequential
  and targeted amortization classes         $455.4   $462.2           26%
Planned amortization classes and
  accretion directed bonds .................  67.6     68.7             4
Subordinated classes...... .................  28.6     28.9             2
- -----------------------------------------------------------------------------
                                            $551.6   $559.8            32%
=============================================================================
 
  Pass-throughs and sequential and targeted  amortization  classes have similar
prepayment  variability.  Pass-throughs  have  historically  provided  the  best
liquidity  in  the  mortgage-backed  securities  market  and  provide  the  best
price/performance  ratio in a highly volatile  interest rate  environment.  This
type of  security  is also  frequently  used as  collateral  in the  dollar-roll
market.  Sequential  classes pay in a strict  sequence;  all principal  payments
received by the CMO are paid to the  sequential  tranches in order of  priority.
Targeted  amortization classes provide a modest amount of prepayment  protection
when  prepayments  on the underlying  collateral  increase from those assumed at
pricing.  Thus,  they offer  slightly  better call  protection  than  sequential
classes and pass-throughs.
   Planned  amortization  classes and accretion  directed  bonds are some of the
most stable and liquid  instruments in the  mortgage-backed  securities  market.
Planned  amortization  class  bonds  adhere  to a fixed  schedule  of  principal
payments as long as the underlying mortgage collateral  experiences  prepayments
within a certain  range.  Changes  in  prepayment  rates are first  absorbed  by
support  classes.  This  insulates  the planned  amortization  classes  from the
consequences  of both faster  prepayments  (average life  shortening) and slower
prepayments (average life extension).
   Subordinated   CMO  classes  have  both   prepayment  and  credit  risk.  The
subordinated  classes  are  used  to  lend  credit  enhancement  to  the  senior
securities  and  as  such,   rating  agencies  require  that  this  support  not
deteriorate  due to the prepayment of the  subordinated  securities.  The credit
risk of subordinated  classes is derived from the negative  leverage of owning a
small  percentage of the  underlying  mortgage loan  collateral  while bearing a
majority of the risk of loss due to homeowner defaults.
   All mortgage-backed  securities are subject to risks associated with variable
prepayments.  As a result, these securities may have a different actual maturity
than planned at the time of purchase. When securities having a cost greater than
par are backed by mortgages  that prepay faster than  expected,  Great  American
Reserve records a charge to investment  income.  When  securities  having a cost
less than par prepay  faster  than  expected,  Great  American  Reserve  records
investment income.
   The  degree to which a  mortgage-backed  security  is  susceptible  to income
fluctuations is influenced by: (i) the difference between its cost and par; (ii)
the relative  sensitivity  of the underlying  mortgages  backing the security to
prepayment  in a changing  interest  rate  environment;  and (iii) the repayment
priority of the security in the overall securitization structure. Great American
Reserve  limits the extent of these risks by : (i) purchasing  securities  which
are backed by collateral with lower  prepayment  sensitivity  (such as mortgages
priced at a discount to par value and mortgages  that are  extremely  seasoned);
(ii)  avoiding  securities  whose  values are heavily  influenced  by changes in
prepayments (such as interest-only  and  principal-only  securities);  and (iii)
investing in securities  structured to reduce  prepayment  risk (such as planned
amortization   class   ("PAC")   and   targeted   amortization   class   ("TAC")
collateralized  mortgage  obligations).  PAC  and  TAC  instruments  represented
approximately 17 percent of Great American Reserve's mortgage-backed  securities
at December 31, 1997.
   If Great American  Reserve  determines  that it will dispose of an investment
held in the actively  managed fixed maturity  category,  it will either sell the
security or transfer  it to the trading  account at its fair value;  the gain or
loss is recognized  immediately.  There were no such  transfers in 1997.  During
1997,  Great American  Reserve sold actively  managed fixed maturity  securities
generating proceeds of $739.4 million,  resulting in $20.6 million of investment
gains  and  $5.1  million  in  investment   losses  (before  related   expenses,
amortization and taxes). Such securities were sold in response to changes in the
investment  environment which created  opportunities to enhance the total return
of the  investment  portfolio  without  adversely  affecting  the quality of the
portfolio or the matching of expected maturities of assets and liabilities.  The
realization  of gains and losses affects the timing of the  amortization  of the
cost of policies  produced and the cost of policies  purchased,  as explained in
note 1 to the financial statements.

   OTHER INVESTMENTS
   Credit-tenant loans are loans on commercial properties where the lease of the
principal  tenant is assigned  to the lender and the  principal  tenant,  or any
guarantor  of such  tenant's  obligations,  has a credit  rating  at the time of
origination  of the loan of at least BBB- or its  equivalent.  The  underwriting
guidelines  consider such factors as: (i) the lease term of the  property;  (ii)
the mortgagee's  management  ability,  including business  experience,  property
management  capabilities  and  financial  soundness;  and (iii)  such  economic,
demographic  or other  factors  that may  affect  the  income  generated  by the
property,  or its value.  The underwriting  guidelines also generally  require a
loan-to-value  ratio of 75 percent or less.  Credit-tenant  loans are carried at
amortized  cost and were $88.9  million at December 31, 1997,  or 3.6 percent of
total invested assets. The total estimated fair value of credit-tenant loans was
$93.4 million at December 31, 1997.
   At December 31, 1997,  Great American  Reserve held mortgage loan investments
with a carrying value of $57.2 million (or 2.3 percent of total invested assets)
and a fair  value of  $61.2  million.  Substantially  all of the  mortgage  loan
investments were commercial loans.
   Non-current  mortgage  loans were not  significant  at December 31, 1997.  At
December  31,  1997,  Great  American  Reserve  had a loan loss  reserve  of $.8
million.  Approximately 35 percent,  20 percent,  9 percent and 9 percent of the
mortgage  loans were on properties


26


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

located in California, Texas, Kentucky and Florida, respectively. No other state
comprised greater than 5 percent of the mortgage loan balance.
   At December  31,  1997,  Great  American  Reserve held $.9 million of trading
securities.  Trading  securities  are  investments  that are purchased  with the
intent  to be  traded  prior to their  maturity,  or are  believed  likely to be
disposed  of  in  the  foreseeable  future  as a  result  of  market  or  issuer
developments.  Trading  securities are carried at estimated fair value, with the
changes in fair value reflected in the statement of operations.
   Short-term  investments  totaled  $49.5  million,  or 2.0 percent of invested
assets at December 31, 1997,  and consisted  primarily of  commercial  paper and
repurchase agreements relating to government securities.

   LIQUIDITY
   Great American  Reserve  generally  produces  adequate cash flow from premium
collections  and  investment  income to meet its  obligations.  The  liabilities
related to insurance  policies are  primarily  long term and  generally are paid
from future  cash  flows.  Most of the  assets,  other than  policy  loans,  are
invested in bonds and other  securities,  substantially all of which are readily
marketable.  Although  there is no  present  need or intent to  dispose  of such
investments,  Great American Reserve could liquidate portions of its investments
if the need arose.
   As part of its  investment  strategy,  Great  American  Reserve  enters  into
reverse  repurchase  agreements  and  dollar-roll  transactions  to increase its
return on investments and improve its liquidity.  Reverse repurchase  agreements
involve a sale of securities and an agreement to repurchase the same  securities
at a later date at an agreed  upon  price.  Dollar-rolls  are similar to reverse
repurchase  agreements except that the repurchase  involves  securities that are
only  substantially  the same as the securities  sold.  These  transactions  are
accounted for as short-term collateralized borrowings.  Such borrowings averaged
approximately  $90.4  million  during 1997  (compared  with an average of $115.3
million during 1996) and were collateralized by investment  securities with fair
values approximately equal to the loan value. The weighted average interest rate
on short-term  collateralized borrowings was 4.4 percent in 1997 and 5.3 percent
in 1996. The primary risk associated with short-term  collateralized  borrowings
is that the  counterparty  will be  unable  to  perform  under  the terms of the
contract.  Great American Reserve's exposure is limited to the excess of the net
replacement cost of the securities over the value of the short-term  investments
(which was not material at December 31, 1997).  Great American  Reserve believes
that the counterparties to its reverse repurchase and dollar-roll agreements are
financially responsible and that the counterparty risk is minimal.
   Of Great American Reserve's total insurance  liabilities at December 31, 1997
less than 8 percent could not be  surrendered,  49 percent could be  surrendered
only by incurring a surrender charge and 43 percent could be surrendered without
penalty.
   Great American Reserve believes that it has adequate  short-term  investments
and readily marketable  investment-grade  securities to cover the payments under
contracts  containing  fixed  payment  dates plus any likely  cash needs for all
other contracts and obligations.  Great American Reserve's  investment portfolio
at December 31, 1997 included $49.5 million of short-term  investments  and $1.5
billion of  publicly  traded  investment-grade  bonds.  Great  American  Reserve
believes that such  investments  could be readily sold at or near carrying value
or used to facilitate borrowings under reverse repurchase agreements.

   YEAR 2000 CONVERSION COSTS
   Great  American  Reserve,  like other  companies,  has initiated  programs to
ensure that all of the  computer  systems it utilizes  (including  the  computer
systems used by its outside  service  providers)  will function  properly in the
year 2000.  Although an  assessment  of the total  expected  costs  specifically
related to the year 2000 conversion has not been completed, the total amounts to
be  expensed  over the next two years  are not  expected  to have a  significant
effect on Great American Reserve's  financial position or results of operations.
Great American Reserve believes it has taken steps that are reasonably  designed
to  address  the  potential  failure of  computer  systems  used by its  service
providers  and to ensure its year 2000 program is  completed on a timely  basis.
However,  there can be no assurance  that the steps taken will be  sufficient to
avoid any adverse impact.

   MARKET-SENSITIVE INSTRUMENTS AND RISK MANAGEMENT
   Great American  Reserve seeks to invest its available  funds in a manner that
will maximize shareholder value and fund future obligations to policyholders and
debtors,  subject to appropriate  risk  considerations.  Great American  Reserve
seeks  to meet  this  objective  through  investments  that:  (i)  have  similar
characteristics  to the liabilities  they support;  (ii) are  diversified  among
industries,  issuers and geographic locations; and (iii) make up a predominantly
investment-grade  fixed maturity  securities  portfolio.  Many of Great American
Reserve's  products   incorporate   surrender  charges,   market  interest  rate
adjustments or other features to encourage persistency. Approximately 49 percent
of Great American  Reserve's total  insurance  liabilities at December 31, 1997,
had surrender  penalties or other  restrictions and  approximately 8 percent are
not subject to surrender.
   Great American  Reserve seeks to maximize the total return on its investments
through active investment  management.  Accordingly,  Great American Reserve has
determined that its entire  portfolio of fixed maturity  securities is available
to be sold in response to: (i) changes in market interest rates; (ii) changes in
relative  values of individual  securities and asset  sectors;  (iii) changes in
prepayment risks; (iv) changes in credit quality outlook for certain securities;
(v) liquidity needs;  and (vi) other factors.  From time to time, Great American
Reserve invests in securities for trading  purposes,  although such  investments
account  for a  relatively  small  portion  of Great  American  Reserve's  total
portfolio.
   Profitability of many of Great American  Reserve's  products is significantly
affected  by the  spreads  between  interest  yields  on  investments  and rates
credited on insurance liabilities.  Although substantially all credited rates on
Great American  Reserve's  annuity products may be changed annually  (subject to
minimum guaranteed rates),  changes in competition and other factors,  including
the impact of the level of surrenders and withdrawals,  may limit Great American
Reserve's  ability to adjust or to maintain  crediting rates at levels necessary
to avoid  narrowing of spreads under certain market  conditions.  As of December
31,  1997,  the  average  yield,  computed  on the cost basis of Great  American
Reserve's investment  portfolio,  was 7.5 percent, and the average interest rate
credited or accruing to Great American Reserve's


                                                                              27


<PAGE>


================================================================================

total  insurance  liabilities  was  5.4  percent,   excluding  interest  bonuses
guaranteed for the first year of the annuity contract only.

   Great  American  Reserve uses computer  models to perform  simulations of the
cash flows  generated  from its existing  business  under various  interest rate
scenarios.  These  simulations  enable  Great  American  Reserve to measure  the
potential  gain or loss in fair value of its interest  rate-sensitive  financial
instruments.  With such estimates, Great American Reserve seeks to closely match
the  duration  of its  assets  to the  duration  of its  liabilities.  When  the
estimated durations of assets and liabilities are similar,  exposure to interest
rate risk is minimized because a change in the value of assets should be largely
offset  by a change in the value of  liabilities.  At  December  31,  1997,  the
adjusted  modified  duration of our fixed  maturity  securities  and  short-term
investments  was  approximately  5.6 years  and the  duration  of our  insurance
liabilities was approximately 7.0 years.
   If interest rates were to increase by 10 percent from their December 31, 1997
levels,  Great  American  Reserve's  fixed  maturity  securities  and short-term
investments  (net of  corresponding  changes  in the  value of cost of  policies
purchased, cost of policies produced and insurance liabilities) would decline in
fair value by  approximately  $35 million.  The  calculations  involved in Great
American  Reserve's  computer  simulations   incorporate  numerous  assumptions,
require  significant  estimates and assume an immediate change in interest rates
without any management of the  investment  portfolio in reaction to such change.
Consequently,  potential  changes  in the  value  of  Great  American  Reserve's
financial instruments indicated by the simulations will likely be different from
the actual  changes  experienced  under given interest rate  scenarios,  and the
differences may be material. Because Great American Reserve actively manages its
investments  and  liabilities,  actual losses could be less than those estimated
above.

DIRECTORS AND EXECUTIVE OFFICERS
Great  American  Reserve's  directors and  executive  officers as of February 9,
1998, are listed below:
<TABLE>
<CAPTION>

                                                  PRINCIPAL BUSINESS OCCUPATION
NAME                                                   DURING LAST FIVE YEARS
- ---------------------------------------------------------------------------------------------------------------------------
<S>                        <C>                                       <C>
Ngaire E. Cuneo            Since 1993, Director of Conseco's principal insurance subsidiaries. Since 1992, Executive Vice
    (Age 47)               President, Corporate  Development of Conseco,  Inc. and various  positions with certain of its
                           affiliates. Prior  thereto,  Ms.  Cuneo was Senior  Vice  President/Managing  Director  of  GE
                           Capital from 1986--1992.

Stephen C. Hilbert         Since 1979, Chairman of the Board, Chief Executive Officer and Director of Conseco, Inc. Since
   (Age 52)                1988, President and various positions with the Company and certain of its affiliates.

Rollin M. Dick             Since 1986, Executive Vice President, Chief Financial Officer and Director of Conseco, Inc. and
    (Age 66)               various positions with the Company and certain of its affiliates.

Thomas J. Kilian           Since 1998, Executive Vice President, Chief Operations Officer and Director of Conseco, Inc.
   (Age 46)                and various positions with certain of its affiliates. President of Great American Reserve.

John J. Sabl               Since 1997, Director, Executive Vice President and General Counsel of Conseco, Inc. and Various
   (Age 46)                positions with certain of its  affiliates.  Prior  thereto,  Mr. Sabl was a partner in the law
                           firm of Sidley & Austin in Chicago, Illinois.
</TABLE>

EXECUTIVE COMPENSATION
   Great American Reserve has no full-time employees and does not compensate any
employee, officer or director of Great American Reserve.

INDEPENDENT ACCOUNTANTS
   The financial  statements of Great  American  Reserve as of December 31, 1997
and 1996, and for the years ended December 31, 1997 and 1996 and the four months
ended December 31, 1995 and the eight months ended August 31, 1995,  included in
this  prospectus,  have been  audited by Coopers & Lybrand  L.L.P.,  independent
accountants, as set forth in their report appearing herein.

LEGAL OPINIONS
   Blazzard, Grodd & Hasenauer, P.C., Westport,  Connecticut has provided advice
on certain  matters  relating to the federal  securities  and income tax laws in
connection with the CONTRACTS described in this prospectus.

FINANCIAL STATEMENTS
   The financial statements of Great American Reserve which are included in this
prospectus should be considered only as bearing on the ability of Great American
Reserve  to meet  its  obligations  under  the  CONTRACTS.  They  should  not be
considered  as  bearing  on  the   investment   performance  of  the  INVESTMENT
PORTFOLIOS.  The value of the INVESTMENT PORTFOLIOS is affected primarily by the
performance of the underlying investments.


28


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                        REPORT OF INDEPENDENT ACCOUNTANTS
================================================================================


To the Shareholders and Board of Directors
Great American Reserve Insurance Company

   We have audited the  accompanying  balance  sheet of Great  American  Reserve
Insurance  Company (the  "Company")  as of December  31, 1997 and 1996,  and the
related  statements of operations,  shareholder's  equity and cash flows for the
years ended  December 31, 1997 and 1996 and the four months  ended  December 31,
1995.  We  have  also  audited  the   accompanying   statement  of   operations,
shareholder's  equity and cash flows of the Company for the eight  months  ended
August 31, 1995 based on the basis of accounting  applicable to periods prior to
the adoption of push down accounting upon Conseco, Inc.'s purchase of all common
shares  of the  Company  it did not  previously  own (see note 1 of the notes to
financial  statements  regarding  the adoption of push down  accounting).  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

   We  conducted  our audits in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

   In our opinion, the financial statements referred to above present fairly, in
all  material  respects,  the  financial  position  of  Great  American  Reserve
Insurance  Company as of  December  31,  1997 and 1996,  and the  results of its
operations  and its cash flows for the years ended  December  31, 1997 and 1996,
the four months  ended  December  31, 1995 and the eight months ended August 31,
1995, in conformity with generally accepted accounting principles.



                                                /s/Coopers & Lybrand L.L.P.
                                                -----------------------------
                                                Coopers & Lybrand L.L.P.

Indianapolis, Indiana
April 20, 1998


                                                                              29


<PAGE>


================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
               FINANCIAL STATEMENTS - DECEMBER 31, 1997 AND 1996
================================================================================

                                  BALANCE SHEET

(DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNT)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                                    1997          1996
- --------------------------------------------------------------------------------------------------------
<S>                                                                               <C>           <C>
ASSETS
  Investments:
    Actively managed fixed maturities at fair value
      (amortized cost: 1997 - $1,705.2; 1996 - $1,810.8).......................   $1,734.0      $1,795.1
    Mortgage loans.............................................................       57.2          77.3
    Credit-tenant loans........................................................       88.9          93.4
    Policy loans...............................................................       80.6          80.8
    Other invested assets......................................................       88.2          89.0
    Short-term investments.....................................................       49.5          14.8
    Assets held in separate accounts...........................................      402.1         232.4
- --------------------------------------------------------------------------------------------------------
      Total investments........................................................    2,500.5       2,382.8
  Accrued investment income....................................................       30.5          32.9
  Cost of policies purchased...................................................      101.6         143.0
  Cost of policies produced....................................................       60.7          38.2
  Reinsurance receivables......................................................       21.9          25.7
  Goodwill (net of accumulated amortization: 1997 - $13.2; 1996 - $11.7).......       48.2          49.7
  Other assets.................................................................        8.3           8.2
- --------------------------------------------------------------------------------------------------------
      Total assets.............................................................   $2,771.7      $2,680.5
========================================================================================================
                                                                               
LIABILITIES AND SHAREHOLDER'S EQUITY
  Liabilities:
    Insurance liabilities:
      Interest sensitive products..............................................    1,522.1      $1,636.5
      Traditional products.....................................................      248.3         251.5
      Claims payable and other policyholder funds..............................       62.5          69.5
      Liabilities related to separate accounts.................................      402.1         232.4
    Income tax liabilities.....................................................       44.2          29.8
    Investment borrowings......................................................       61.0          48.4
    Other liabilities..........................................................       14.6          15.5
- --------------------------------------------------------------------------------------------------------
      Total liabilities........................................................    2,354.8       2,283.6
- --------------------------------------------------------------------------------------------------------
  Shareholder's equity:
    Common stock and additional paid-in capital (par value $4.80 per share,
      1,065,000
      shares authorized, 1,043,565 shares issued and outstanding)..............      380.8         380.8
    Accumulated other comprehensive income:
      Unrealized appreciation (depreciation) of fixed maturity securities
        (net of applicable deferred income taxes: 1997 - $4.4; 1996 - $(2.4))..        8.2          (4.4)
      Unrealized appreciation (depreciation) of other investments
        (net of applicable deferred income taxes: 1997 - $.3; 1996 - $(.1))....         .5           (.2)
    Retained earnings..........................................................       27.4          20.7
- ---------------------------------------------------------------------------------------------------------
      Total shareholder's equity...............................................      416.9         396.9
      Total liabilities and shareholder's equity...............................   $2,771.7      $2,680.5
==========================================================================================================
</TABLE>


    The accompanying notes are an integral part of the financial statements.


30


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                        FINANCIAL STATEMENTS - CONTINUED
================================================================================

                             STATEMENT OF OPERATIONS

(DOLLARS IN MILLIONS)
================================================================================

<TABLE>
<CAPTION>

                                                                                                                      PRIOR BASIS
                                                                                                                    ---------------

                                                                                 YEAR          YEAR       FOUR MONTHS  EIGHT MONTHS
                                                                                 ENDED         ENDED         ENDED         ENDED
                                                                             DECEMBER 31,  DECEMBER 31,  DECEMBER 31,   AUGUST 31,
                                                                                 1997          1996          1995          1995
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>          <C>            <C>            <C>
Revenues:
  Insurance policy income................................................       $ 75.7       $ 81.4         $ 31.8         $ 60.5
  Net Investment Income .................................................        222.6        218.4           74.2          136.4
  Net investment gains...................................................         13.3          2.7           12.5            7.3
- ------------------------------------------------------------------------------------------------------------------------------------
    Total revenues.......................................................        311.6        302.5          118.5          204.2
- ------------------------------------------------------------------------------------------------------------------------------------
Benefits and expenses:
  Insurance policy benefits..............................................         56.5         54.9           18.9           45.9
  Change in future policy benefits.......................................         (4.8)        (3.7)            .2           (4.3)
  Amounts added to annuity and financial product
    policyholder account balances:
      Interest...........................................................         83.6         93.8           32.9           66.7
      Other amounts added to variable annuity products...................         55.7         35.6           11.3            7.9
  Interest expense on investment borrowings..............................          4.0          6.2            1.0            3.6
  Amortization...........................................................         27.1         20.3           15.3           16.0
  Other operating costs and expenses.....................................         28.2         54.3           13.1           23.7
- ------------------------------------------------------------------------------------------------------------------------------------
    Total benefits and expenses..........................................        250.3        261.4           92.7          159.5
- ------------------------------------------------------------------------------------------------------------------------------------
    Income before income taxes...........................................         61.3         41.1           25.8           44.7
Income tax expense.......................................................         22.1         15.4            9.7           16.5
- ------------------------------------------------------------------------------------------------------------------------------------
    Net income...........................................................       $ 39.2       $ 25.7         $ 16.1         $ 28.2
====================================================================================================================================
</TABLE>

    The accompanying notes are an integral part of the financial statements.


                                                                              31


<PAGE>


================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                        FINANCIAL STATEMENTS - CONTINUED
================================================================================

                        STATEMENT OF SHAREHOLDER'S EQUITY
<TABLE>
<CAPTION>

(DOLLARS IN MILLIONS)
- ---------------------------------------------------------------------------------------------------------------------------

                                                                                       COMMON STOCK   ACCUMULATED OTHER
                                                                                      AND ADDITIONAL    COMPREHENSIVE    RETAINED
                                                                             TOTAL    PAID-IN CAPITAL    INCOME          EARNINGS
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>          <C>            <C>             <C>      
Balance, December 31, 1994 (a)...........................................   $364.9       $339.7         $(55.1)         $80.3
  Comprehensive income, net of tax:
    Net income (a).......................................................     28.2         --             --             28.2
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of 34.1) (a).......................     59.0         --             59.0           --
- -------------------------------------------------------------------------------------
        Total comprehensive income (a)...................................     87.2
  Dividends on common stock (a)..........................................    (41.2)        --             --            (41.2)
  Adjustment of balance due to new accounting basis......................      5.1         41.1           (2.0)         (34.0)
- ---------------------------------------------------------------------------------------------------------------------------------
Balance, August 31, 1995.................................................    416.0        380.8            1.9           33.3
  Comprehensive income, net of tax:
    Net income...........................................................     16.1         --             --             16.1
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of $6.1)...........................     10.5         --             10.5           --
- ---------------------------------------------------------------------------------------------------------------------------------
        Total comprehensive income.......................................     26.6
- ---------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1995...............................................    442.6        380.8           12.4           49.4
  Comprehensive income, net of tax:
    Net income...........................................................     25.7         --             --             25.7
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of ($9.7)).........................    (17.0)        --            (17.0)          --
- -------------------------------------------------------------------------------------
        Total comprehensive income.......................................      8.7
  Dividends on common stock..............................................    (54.4)        --             --            (54.4)
- ---------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1996...............................................    396.9        380.8           (4.6)          20.7
  Comprehensive income, net of tax:
    Net income...........................................................     39.2         --             --             39.2
    Change in unrealized appreciation (depreciation) of securities
      (net of applicable income taxes of $7.2)...........................     13.3         --             13.3           --
- -------------------------------------------------------------------------------------
        Total comprehensive income.......................................     52.5
  Dividends on common stock..............................................    (32.5)        --             --            (32.5)
- ---------------------------------------------------------------------------------------------------------------------------------
   Balance, December 31, 1997                                               $416.9       $380.8          $ 8.7          $27.4
=================================================================================================================================
</TABLE>


(a) Prior basis.

    The accompanying notes are an integral part of the financial statements.

32


<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                        FINANCIAL STATEMENTS - CONTINUED
================================================================================

                             STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>
(DOLLARS IN MILLIONS)
====================================================================================================================================
                                                                                                                       PRIOR BASIS
                                                                                                                    ----------------

                                                                                YEAR          YEAR       FOUR MONTHS  EIGHT MONTHS
                                                                                ENDED         ENDED         ENDED         ENDED
                                                                             DECEMBER 31,  DECEMBER 31,  DECEMBER 31,   AUGUST 31,
                                                                                 1997          1996          1995          1995
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>          <C>            <C>            <C>     
Cash flows from operating activities:
  Net income.............................................................       $ 39.2       $ 25.7         $ 16.1         $ 28.2
  Adjustments to reconcile net income to net cash
    provided by operating activities:
      Amortization.......................................................         27.1         20.3           15.3           16.0
      Income taxes.......................................................          6.7         (3.9)           2.3            2.9
      Insurance liabilities..............................................        (60.9)       (40.5)         (25.8)         (14.0)
      Amounts added to annuity and financial product
        policyholder account balances....................................        139.3        129.4           44.2           74.6
      Fees charged to insurance liabilities..............................        (31.3)       (32.8)         (10.3)         (22.2)
      Accrual and amortization of investment income......................           .3          3.1            3.2           (1.8)
      Deferral of cost of policies produced..............................        (31.8)       (13.2)          (3.0)          (6.6)
      Investment gains...................................................        (13.3)        (2.7)         (12.5)          (7.3)
      Other..............................................................         (4.6)        (8.8)          (8.9)          (3.2)
- ------------------------------------------------------------------------------------------------------------------------------------
      Net cash provided by operating activities..........................         70.7         76.6           20.6           66.6
- ------------------------------------------------------------------------------------------------------------------------------------
Cash flows from investing activities:
  Sales of investments...................................................        755.2        988.9          513.2          406.5
  Maturities and redemptions.............................................        150.4        101.7           60.4           57.5
  Purchases of investments...............................................       (753.6)      (954.2)        (532.2)        (476.2)
- ------------------------------------------------------------------------------------------------------------------------------------
      Net cash provided (used) by investing activities...................        152.0        136.4           41.4          (12.2)
- ------------------------------------------------------------------------------------------------------------------------------------
Cash flows from financing activities:
  Deposits to insurance liabilities......................................        255.9        169.8           50.8          104.4
  Cash paid in reinsurance recapture.....................................         --           --            (71.1)          --
  Investment borrowings..................................................         12.6        (35.8)         (36.8)         121.0
  Withdrawals from insurance liabilities.................................       (424.0)      (306.7)         (71.9)        (166.3)
  Dividends paid on common stock.........................................        (32.5)       (44.5)          --            (41.2)
- ------------------------------------------------------------------------------------------------------------------------------------
      Net cash provided (used) by financing activities...................       (188.0)      (217.2)        (129.0)          17.9
- ------------------------------------------------------------------------------------------------------------------------------------
      Net increase (decrease) in short-term investments..................         34.7         (4.2)         (67.0)          72.3
Short-term investments, beginning of period..............................         14.8         19.0           86.0           13.7
- ------------------------------------------------------------------------------------------------------------------------------------
Short-term investments, end of period....................................       $ 49.5       $ 14.8         $ 19.0         $ 86.0
====================================================================================================================================
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                                                                              33


<PAGE>


================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                          NOTES TO FINANCIAL STATEMENTS
================================================================================


1. SIGNIFICANT ACCOUNTING POLICIES

   ORGANIZATION AND BASIS OF PRESENTATION
   Great   American   Reserve   Insurance   Company  (the   "Company")   markets
tax-qualified annuities and certain employee benefit- related insurance products
through professional independent agents. Since August 1995, the Company has been
a wholly owned subsidiary of Conseco,  Inc.  ("Conseco"),  a financial  services
holding  company engaged in the  development,  marketing and  administration  of
supplemental health insurance,  annuity,  individual life insurance,  individual
and group major medical  insurance and other  insurance  products.  During 1994,
Conseco  effectively  owned 36 percent of the  Company,  through  its  ownership
interest  in CCP  Insurance,  Inc.  ("CCP"),  a holding  company  organized  for
companies   previously   acquired  by  Conseco  Capital   Partners,   Inc.  (the
"Partnership"),  a limited  partnership  organized  by Conseco.  The Company was
acquired by the  Partnership  in 1990 (the  "Partnership  Acquisition").  During
1995, Conseco's ownership in CCP (and in the Company) increased to 49 percent as
a result of purchases  of CCP common  stock by CCP and Conseco.  In August 1995,
Conseco  completed the purchase of the  remaining  shares of CCP common stock it
did not  already  own in a  transaction  pursuant  to which CCP was merged  with
Conseco,   with  Conseco   being  the   surviving   corporation   (the  "Conseco
Acquisition").
   The  accompanying  financial  statements  give effect to "push down" purchase
accounting to reflect the Partnership  Acquisition and the Conseco  Acquisition.
As a result of  applying  "push down"  purchase  accounting:  (i) the  Company's
financial  position  and results of  operations  for periods  subsequent  to the
Partnership  Acquisition and before the Conseco  Acquisition (the "prior basis")
reflect the  Partnership's  cost to acquire the  Company's  asset and  liability
accounts  based upon their  estimated fair values at the purchase date; and (ii)
the  Company's   financial  position  and  results  of  operations  for  periods
subsequent  to the Conseco  Acquisition  reflect  Conseco's  cost to acquire the
Company's asset and liability accounts based upon their estimated fair values at
the purchase dates.
   The effect of the adoption of the new basis of  accounting  on the  Company's
balance sheet accounts on August 31, 1995, was as follows (dollars in millions):

                                                                  DEBIT
                                                                 (CREDIT)
==========================================================================

COST OF POLICIES PURCHASED .....................................   $59.0
Cost of policies produced ......................................   (27.0)
Goodwill .......................................................   (15.1)
Insurance liabilities ..........................................    (1.2)
Income tax liabilities .........................................   (11.9)
Other ..........................................................     1.3
Common stock and additional paid-in capital ....................   (41.1)
Net unrealized appreciation of fixed maturity securities .......     1.4
Net unrealized appreciation of other investments ...............      .6
Retained earnings ..............................................    34.0

   The accompanying  financial  statements have been prepared in conformity with
generally accepted accounting principles ("GAAP"), which differ in some respects
from statutory  accounting  practices  followed in the  preparation of financial
statements  submitted  to state  insurance  departments.  As such,  they include
amounts based on informed estimates and judgment,  with  consideration  given to
materiality.   Many  estimates  and  assumptions  are  utilized  in  calculating
amortized value and  recoverability  of securities,  cost of policies  produced,
cost of policies  purchased,  goodwill,  insurance  liabilities,  guaranty  fund
assessment  accruals,  liabilities  for  litigation  and deferred  income taxes.
Actual results could differ from reported results using those estimates. Certain
amounts from the 1996 financial  statements and notes have been  reclassified to
conform with the 1997 presentation.

   INVESTMENTS
   Fixed  maturity  investments  are  securities  that mature more than one year
after issuance.  They include bonds,  notes receivable and preferred stocks with
mandatory redemption features and are classified as follows:

   Actively  managed  - fixed  maturity  securities  that  may be sold  prior to
   maturity due to changes  that might occur in market  interest  rates,  issuer
   credit  quality or the Company's  liquidity  requirements.  Actively  managed
   fixed  maturity  securities  are  carried  at  estimated  fair  value and the
   unrealized  gain or  loss is  recorded  net of tax  and  related  adjustments
   described below as a component of shareholder's equity.

   Trading - fixed maturity  securities are bought and held  principally for the
   purpose of selling them in the near term.  Trading  securities are carried at
   estimated  fair  value.  Unrealized  gains  or  losses  are  included  in net
   investment gains (losses). The Company held $.9 million of trading securities
   at December  31,  1997,  which are  included in other  invested  assets.  The
   Company did not hold any trading securities at December 31, 1996 or 1995.

   Held to  maturity  - fixed  maturity  securities  which the  Company  has the
   ability and positive intent to hold to maturity, and are carried at amortized
   cost.  The Company may dispose of these  securities if the credit  quality of
   the issuer  deteriorates,  if regulatory  requirements  change or under other
   unforeseen  circumstances.  The Company has not held any  securities  in this
   classification during 1997, 1996 or 1995.

   Anticipated  returns,   including  investment  gains  and  losses,  from  the
investment  of   policyholder   balances  are  considered  in  determining   the
amortization  of the  cost  of  policies  purchased  and the  cost  of  policies
produced.  When  actively  managed  fixed  maturity  securities  are  stated  at
estimated  fair value,  an adjustment to the cost of policies  purchased and the
cost of policies  produced may be necessary  if a change in  amortization  would
have been recorded if such  securities had been sold at their fair value and the
proceeds reinvested at current yields. Furthermore, if future yields expected to
be earned on such securities  decline,  it may be necessary to increase  certain
insurance  liabilities.  Adjustments to such liabilities are required when their
balances,  in addition to future net cash flows (including  investment  income),
are insufficient to cover future benefits and expenses.

   Unrealized  gains and losses and the  related  adjustments  described  in the
preceding paragraph have no effect on earnings, but are recorded, net of tax, as
a component of shareholder's  equity.  The fol-


34


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================


lowing tables summarize the effect of these adjustments as of December 31, 1997:

                                                    EFFECT OF
                                                    FAIR VALUE
                                                   ADJUSTMENT TO
                                                     ACTIVELY
                                                      MANAGED
                                        BALANCE        FIXED
                                        BEFORE        MATURITY     REPORTED
                                      ADJUSTMENT     SECURITIES     AMOUNT
================================================================================
                                              (DOLLARS IN MILLIONS)

Actively managed fixed
  maturity securities ................ $1,705.2        $28.8     $1,734.0
Cost of policies purchased ...........    115.0        (13.4)       101.6
Cost of policies produced ............     63.5         (2.8)        60.7
Income tax liabilities ...............     39.8          4.4         44.2
Net unrealized appreciation of
  fixed maturity securities, net .....       --            8.2       8.2

   When  changes  in  conditions  cause  a  fixed  maturity   investment  to  be
transferred to a different category (e.g. actively managed,  held to maturity or
trading),  the security is  transferred to the new category at its fair value at
the date of the transfer. There were no such transfers in 1997, 1996 or 1995. At
the  transfer  date,  the  security's  unrealized  gain or loss is  recorded  as
follows:
  o   For  transfers to the trading  category,  the  unrealized  gain or loss is
      recognized in earnings;
  o   For  transfers  from the trading  category,  the  unrealized  gain or loss
      already recognized in earnings is not reversed;
  o   For transfers to actively  managed from held to maturity,  the  unrealized
      gain or loss is recognized in shareholder's equity; and
  o   For transfers to held to maturity from actively  managed,  the  unrealized
      gain  or loss  at the  date of  transfer  continues  to be  recognized  in
      shareholder's  equity,  but  is  amortized  as a  yield  adjustment  until
      ultimately  sold.
   Credit-tenant  loans  ("CTLs")  are loans  for  commercial  properties  which
require:  (i) the lease of the  principal  tenant to be assigned to the Company;
(ii) the lease to produce adequate cash flow to fund  substantially all the cash
requirements  of the loan; and (iii) the principal  tenant,  or the guarantor of
such tenant's  obligations,  to have an investment-grade  credit rating when the
loan is made.  These  loans  also must be  secured  by the value of the  related
property.  Underwriting  guidelines  take into  account such factors as: (i) the
lease term of the property;  (ii) the borrower's  management ability,  including
business experience,  property management  capabilities and financial soundness;
and (iii) such economic, demographic or other factors that may affect the income
generated by the property or its value.  The underwriting  guidelines  generally
require a  loan-to-value  ratio of 75 percent or less.  Credit-tenant  loans and
traditional mortgage loans are carried at amortized cost.
   Policy loans are stated at their current unpaid principal balance.
   Short-term  investments  include  commercial  paper,  invested cash and other
investments  purchased with maturities of less than three months and are carried
at amortized cost,  which  approximates  fair value.  The Company  considers all
short-term investments to be cash equivalents.
   Fees  received  and  costs  incurred  in  connection   with   origination  of
investments,  principally  CTLs and mortgage loans, are deferred.  Fees,  costs,
discounts and premiums are amortized as yield  adjustments  over the contractual
life of the investments.  Anticipated prepayments on mortgage-backed  securities
are taken into  consideration  in  determining  estimated  future yields on such
securities.
   The specific  identification method is used to account for the disposition of
investments.  The  differences  between sale  proceeds  and carrying  values are
reported as investment gains and losses,  or as adjustments to investment income
if the proceeds are prepayments by issuers prior to maturity.
   The Company regularly evaluates  investment  securities,  credit-tenant loans
and  mortgage  loans  based on current  economic  conditions,  past  credit loss
experience and other  circumstances  of the investee.  A decline in a security's
net  realizable  value that is other than  temporary is treated as an investment
loss and the cost basis of the security is reduced to its estimated  fair value.
Impaired  loans  are  revalued  at the  present  value of  expected  cash  flows
discounted  at the loan's  effective  interest rate when it is probable that the
Company will be unable to collect all amounts due  according to the  contractual
terms of the agreement.  The Company accrues interest on the net carrying amount
of impaired loans.
   As part of the  Company's  investment  strategy,  the  Company may enter into
reverse  repurchase  agreements  and  dollar-roll  transactions  to increase its
investment return or to improve liquidity.  These transactions are accounted for
as collateral borrowings,  where the amount borrowed is equal to the sales price
of the underlying securities.

   SEPARATE ACCOUNTS
   Separate  accounts are funds on which  investment  income and gains or losses
accrue  directly  to certain  policyholders.  The assets of these  accounts  are
legally  segregated.  They are not subject to the claims  which may arise out of
any other business of the Company.  The Company reports  separate account assets
at market value;  the  underlying  investment  risks are assumed by the CONTRACT
holders.  The Company  records the related  liabilities  at amounts equal to the
underlying  assets;  the fair value of these  liabilities  equals their carrying
amount.

   COST OF POLICIES PURCHASED

   The cost of policies purchased represents the portion of the acquisition cost
that was  allocated to the value of the right to receive  future cash flows from
insurance contracts existing at the date such insurance CONTRACTS were acquired.
The value of cost of policies  purchased is the actuarially  determined  present
value of the projected future cash flows from the insurance  CONTRACTS  existing
at the acquisition date. The method used to value the cost of policies purchased
is consistent  with the valuation  methods used most commonly to value blocks of
insurance  business,  which  is  also  consistent  with  the  basic  methodology
generally used to value assets. The method used is summarized as follows:
  o   Identify the expected future cash flows from the blocks of business.
  o   Identify the risks inherent in realizing  those cash flows (i.e.,  what is
      the probability that the cash flows will be realized).
  o   Identify the rate of return  necessary  to accept  these  risks,  based on
      consideration of the factors summarized below.
  o   Determine the value of the policies  purchased by discounting the expected
      future cash flows by the discount rate required.

                                                                              35


<PAGE>


================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   The expected  future cash flows used in  determining  such value are based on
actuarially  determined  projections of future premium  collections,  mortality,
surrenders,  operating expenses,  changes in insurance  liabilities,  investment
yields on the assets  held to back the  policy  liabilities  and other  factors.
These  projections  take into  account  all  factors  known or  expected  at the
valuation date,  based on the collective  judgment of the Company's  management.
Actual  experience  on  purchased  business  may vary  from  projections  due to
differences in renewal premiums collected,  investment spread,  investment gains
or losses, mortality and morbidity costs and other factors.
   The  discount  rate  used to  determine  the  value of the  cost of  policies
purchased  is the  rate of  return  needed  to earn in order  to  invest  in the
business  being  acquired.  In  determining  this required  rate of return,  the
following factors are considered:
  o   The  magnitude  of  the  risks  associated  with  each  of  the  actuarial
      assumptions used in determining expected future cash flows.
  o   The cost of capital required to fund the acquisition.
  o   The likelihood of changes in projected  future cash flows that might occur
      if there are changes in insurance regulations and tax laws.
  o   The acquired business  compatibility  with other activities of the Company
      that may  favorably  affect  future cash  flows.
  o   The complexity of the acquired  business. 
  o   Recent prices (i.e.,  discount rates used in determining  valuations) paid
      by others to acquire similar blocks of business.
   After the cost of policies purchased is determined,  it is amortized based on
the  incidence of the  expected  cash flows.  This asset is amortized  using the
interest rate credited to the underlying policies.
   If renewal premiums collected, investment spread, investment gains or losses,
mortality  and  morbidity  costs  or other  factors  differ  from  expectations,
amortization  of the cost of policies  purchased is adjusted.  For example,  the
sale of a fixed maturity  investment may result in a gain (or loss). If the sale
proceeds are reinvested at a lower (or higher)  earnings rate, there may also be
a reduction  (or increase) in future  investment  spread.  Amortization  must be
increased  (decreased)  to reflect the change in the  incidence of expected cash
flows  consistent  with the  methods  used  with the cost of  policies  produced
(described below).
   Each year, the  recoverability of the cost of policies purchased is evaluated
by line of  business  within  each block of  purchased  insurance  business.  If
current estimates  indicate that the existing  insurance  liabilities,  together
with the  present  value of future net cash  flows  from the blocks of  business
purchased,  will be insufficient to recover the cost of policies purchased,  the
difference is charged to expense.  Amortization is adjusted  consistent with the
methods used with the cost of policies produced (as described below).
   The cost of policies  purchased  related to the original  acquisition  of the
Company by the  Partnership  in 1990 is  amortized  under a  slightly  different
method than that described above. However, the effect of the different method on
1997 net income was insignificant.

   COST OF POLICIES PRODUCED
   Costs which vary with and are  primarily  related to the  acquisition  of new
business  are  deferred  to the extent  that such costs are deemed  recoverable.
These  costs  include   commissions,   certain  costs  of  policy  issuance  and
underwriting  and  certain  agency  expenses.  For  traditional  life and health
CONTRACTS,  deferred  costs are  amortized  with  interest in relation to future
anticipated  premium  revenue  using  the  same  assumptions  that  are  used in
calculating the insurance  liabilities.  For immediate  annuities with mortality
risks, deferred costs are amortized in relation to the present value of benefits
to be paid.  For universal  life-type,  interest-sensitive  and  investment-type
CONTRACTS,  deferred  costs are  amortized  in relation to the present  value of
expected gross profits from these CONTRACTS,  discounted using the interest rate
credited to the policy (currently, 5 percent to 8 percent).

   Recoverability  of the  unamortized  balance of cost of policies  produced is
evaluated regularly and considers  anticipated  investment income. For universal
life-type CONTRACTS and investment-type  CONTRACTS, the accumulated amortization
is adjusted  (whether an increase or a decrease)  whenever  there is a change in
the  estimated  gross  profits  expected over the life of a block of business in
order to maintain a constant  relationship  between amortization and the present
value  (discounted  at the rate of interest  that  accrues to the  policies)  of
expected  gross  profits.   For  traditional  and  most  other  CONTRACTS,   the
unamortized  asset balance is reduced by a charge to income only when the sum of
the present value of discounted future cash flows and the policy  liabilities is
not sufficient to cover such asset balance.

   GOODWILL

   Goodwill is the excess of the amount paid to acquire a company  over the fair
value of its net assets. Goodwill is amortized on the straight-line basis over a
40-year period. The Company continually monitors the value of the goodwill based
on estimates of future  earnings.  The Company  determines  whether  goodwill is
fully  recoverable  from projected  undiscounted net cash flows from earnings of
the subsidiaries  over the remaining  amortization  period.  If it is determined
that changes in such projected cash flows no longer supported the recoverability
of goodwill over the remaining amortization period, the Company would reduce its
carrying  value  with  a   corresponding   charge  to  expense  or  shorten  the
amortization  period (no such changes have occurred).  Cash flows  considered in
such an analysis are those of the business acquired, if separately identifiable,
or the  business  segment that  acquired  the business if such  earnings are not
separately identifiable.

   INSURANCE LIABILITIES, RECOGNITION OF INSURANCE POLICY
   INCOME AND RELATED BENEFITS AND EXPENSES

   Reserves for traditional  and  limited-payment  life insurance  CONTRACTS are
generally  calculated using the net level premium method based on assumptions as
to investment  yields,  mortality,  morbidity,  withdrawals  and dividends.  The
assumptions  are based on  projections  using past and expected  experience  and
include provisions for possible adverse deviation. These assumptions are made at
the time the  CONTRACT  is  issued  or,  in the case of  CONTRACTS  acquired  by
purchase, at the purchase date.

   Reserves for universal life-type and  investment-type  CONTRACTS are based on
the  CONTRACT  account  balance,  if future  benefit  payments  in excess of the
account  balance are not  guaranteed,  or on the present value of future benefit
payments when such payments are  guaranteed.  Additional  increases to insurance
liabilities  are made if future  cash


36


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

flows including  investment income are insufficient to cover future benefits and
expenses.
   For  investment-type  CONTRACTS  without  mortality  risk  (such as  deferred
annuities and immediate  annuities with benefits paid for a period  certain) and
for  CONTRACTS  that permit the  Company or the  insured to make  changes in the
CONTRACT terms (such as single- premium whole life and universal life),  premium
deposits  and benefit  payments  are  recorded as  increases  or  decreases in a
liability  account rather than as revenue and expense.  Amounts  charged against
the  liability  account for the cost of  insurance,  policy  administration  and
surrender penalties are recorded as revenues. Interest credited to the liability
account and benefit  payments made in excess of the CONTRACT  liability  account
balance are charged to expense.
   For traditional life insurance  CONTRACTS,  premiums are recognized as income
when due. Benefits and expenses are associated with earned premiums resulting in
their level  recognition  over the premium paying period of the CONTRACTS.  Such
recognition is accomplished through the provision for future policy benefits and
the amortization of deferred policy acquisition costs.
   For CONTRACTS with mortality  risk, but with premiums paid for only a limited
period (such as  single-premium  immediate  annuities with benefits paid for the
life of the  ANNUITANT),  the  accounting  treatment  is similar to  traditional
contracts.  However,  the excess of the gross  premium  over the net  premium is
deferred  and  recognized  in relation to the present  value of expected  future
benefit payments.
   Liabilities for incurred claims are determined  using  historical  experience
and  represent an estimate of the present  value of the ultimate net cost of all
reported  and  unreported  claims.   Management  believes  these  estimates  are
adequate.  Such  estimates are  periodically  reviewed and any  adjustments  are
reflected in current operations.
   For participating policies, the amount of dividends to be paid (which are not
significant) is determined annually by the Company.  The portion of the earnings
allocated to participating policyholders is recorded as an insurance liability.

   REINSURANCE
   In the normal course of business,  the Company seeks to limit its exposure to
loss on any single  insured and to recover a portion of benefits  paid over such
limit by ceding  reinsurance to other insurance  enterprises or reinsurers under
excess  coverage and  coinsurance  CONTRACTS.  The Company has set its retention
limit for acceptance of risk on life insurance  policies at various levels up to
$.5 million.

   Assets and liabilities related to insurance CONTRACTS are reported before the
effects of reinsurance. Reinsurance receivables and prepaid reinsurance premiums
(including  amounts  related to insurance  liabilities)  are reported as assets.
Estimated reinsurance receivables are recognized in a manner consistent with the
liabilities relating to the underlying reinsured insurance CONTRACTS.

   INCOME TAXES
   Income tax expense includes deferred taxes arising from temporary differences
between the tax and financial  reporting basis of assets and  liabilities.  This
liability  method of  accounting  for income taxes also  requires the Company to
reflect in income the effect of a tax rate change on accumulated deferred income
taxes in the period in which the change is enacted.

   In assessing the  realization of deferred tax assets,  the Company  considers
whether  it is more  likely  than not  that  the  deferred  tax  assets  will be
realized.  The ultimate realization of deferred tax assets is dependent upon the
generation  of future  taxable  income  during the  periods  in which  temporary
differences  become  deductible.  If future  income does not occur as  expected,
deferred income taxes may need to be written off.

   COMPREHENSIVE INCOME
   As  of  December  31,  1997,  the  Company  adopted  Statement  of  Financial
Accounting  Standards No. 130,  "Reporting  Comprehensive  Income" ("SFAS 130").
SFAS 130 establishes  standards for reporting and  presentation of comprehensive
income and its components in a full set of financial  statements.  Comprehensive
income includes all changes in  shareholders'  equity (except those arising from
transactions with shareholders) and includes net income and net unrealized gains
(losses) on securities. The new standard requires only additional disclosures in
the consolidated financial statements; it does not affect the financial position
or results of operations.

   Comprehensive  income excludes net investment gains (losses)  included in net
income of: (i) $(3.9)  million  (after income taxes of $(2.1)  million) in 1997;
(ii) $.2 million (after income taxes of $.1 million) in 1996; (iii) $1.4 million
(after income taxes of $.7 million) in the four months ended  December 31, 1995;
and (iv) $2.2 million  (after  income taxes of $1.2 million) in the eight months
ended August 31, 1995.

   FAIR VALUES OF FINANCIAL INSTRUMENTS
   The following methods and assumptions were used by the Company in determining
estimated fair values of financial instruments:

   INVESTMENT SECURITIES: The estimated fair values of fixed maturity securities
(including   redeemable   preferred  stocks),   equity  securities  and  trading
securities  are  based  on  quotes  from  independent  pricing  services,  where
available.  For  investment  securities for which such quotes are not available,
the estimated  fair values are obtained from  broker-dealer  market makers or by
discounting  expected  future cash flows using  current  market  interest  rates
appropriate  for the  yield,  credit  quality of the  investments  and for fixed
maturities, the maturity of the investments being priced.

   MORTGAGE  LOANS,  CREDIT-TENANT  LOANS AND POLICY LOANS:  The estimated  fair
values of mortgage loans, credit-tenant loans and policy loans are determined by
discounting  future  expected cash flows using  interest rates  currently  being
offered for similar loans to borrowers with similar credit  ratings.  Loans with
similar characteristics are aggregated for purposes of the calculations.

   OTHER  INVESTED  ASSETS:  The estimated fair values of these assets have been
assumed to be equal to their  carrying  value.  Such value is  believed  to be a
reasonable approximation of the fair value of these investments.

   SHORT-TERM  INVESTMENTS:  The estimated fair values of short-term investments
are based on quoted market prices, where available. The carrying amount reported
on the balance sheet for these assets approximates their estimated fair value.

   INSURANCE LIABILITIES FOR INVESTMENT CONTRACTS:  The estimated fair values of
liabilities  under  investment-type  insurance  CONTRACTS are


                                                                              37


<PAGE>


================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

determined  using  discounted  cash flow  calculations  based on interest  rates
currently being offered for similar  CONTRACTS with  maturities  consistent with
the CONTRACTS being valued.
   INVESTMENT  BORROWINGS:  Due to the  short-term  nature  of these  borrowings
(terms  generally  less than 30 days),  estimated  fair  values  are  assumed to
approximate the carrying amount reported in the balance sheet.
   The estimated fair values of financial instruments are as follows:

                                              1997                  1996
================================================================================
                                      CARRYING     FAIR      CARRYING     FAIR
                                       AMOUNT      VALUE      AMOUNT      VALUE
================================================================================
                                               (DOLLARS IN MILLIONS)
Financial assets held for purposes
 other than trading:
    Actively managed fixed
      maturity securities.           $1,734.0    $1,734.0    $1,795.1   $1,795.1
    Mortgage loans........               57.2        61.2        77.3       77.0
    Credit-tenant loans...               88.9        93.4        93.4       92.5
    Policy loans..........               80.6        80.6        80.8       80.8
    Other invested assets.               88.2        88.2        89.0       89.0
    Short-term investments               49.5        49.5        14.8       14.8
Financial liabilities held for
 purposes other than trading:
    Insurance liabilities for
      investment contracts (1).       1,177.5     1,177.5    $1,282.1   $1,282.1
    Investment borrowings.               61.0        61.0        48.4       48.4

- ---------
(1)The estimated  fair value of the  liabilities  for  investment  contracts was
   approximately  equal to its  carrying  value at  December  31, 1997 and 1996,
   because  interest  rates  credited on the vast  majority of account  balances
   approximate current rates paid on similar investments and because these rates
   are not generally  guaranteed beyond one year. The Company is not required to
   disclose  fair  values  for  insurance  liabilities,  other  than  those  for
   investment  contracts.  However,  the Company  takes into  consideration  the
   estimated fair values of all insurance  liabilities in its overall management
   of interest rate risk. The Company attempts to minimize  exposure to changing
   interest  rates by  matching  investment  maturities  with  amounts due under
   insurance contracts.

   RECENTLY ISSUED ACCOUNTING STANDARDS
   Statement  of  Financial   Accounting  Standards  No.  125,  "Accounting  for
Transfers and Servicing of Financial Assets and  Extinguishment  of Liabilities"
("SFAS  125") was  issued in June 1996 and  provides  accounting  and  reporting
standards for transfers of financial assets and  extinguishments of liabilities.
SFAS 125 is effective for 1997 financial statements; however, certain provisions
relating to accounting for repurchase  agreements and securities lending are not
effective until January 1, 1998.  Provisions  effective in 1997 did not have any
effect on the  Company's  financial  position  or  results  of  operations.  The
adoption of  provisions  effective  in 1998 are not  expected to have a material
effect on the Company's financial position or results of operations.
   Statement of  Financial  Accounting  Standards  No. 131,  "Disclosures  about
Segments of an Enterprise and Related  Information" ("SFAS 131") establishes new
standards  for  reporting  about  operating  segments and products and services,
geographic areas and major customers. Under SFAS 131, segments are to be defined
consistent with the basis  management uses internally to assess  performance and
allocate   resources.   Implementing  SFAS  131  will  have  no  impact  on  the
consolidated  amounts  the  Company  reports.  SFAS  131 is  effective  for  the
Company's December 31, 1998 financial statements.
   Statement of Financial Accounting Standards No. 132, "Employers'  Disclosures
about  Pensions and Other  Postretirement  Benefits"  ("SFAS 132") was issued in
February  1998  and  revises  current  disclosure  requirements  for  employers'
pensions  and  other  retiree  benefits.  SFAS 132 will  have no  effect  on the
Company's financial position or results of operations. SFAS 132 is effective for
the Company's December 31, 1998 financial statements.
   Statement of Position 97-3,  "Accounting  by Insurance and Other  Enterprises
for  Insurance-Related  Assessments"  ("SOP  97-3") was  issued by the  American
Institute of Certified Public Accountants in December 1997 and provides guidance
for determining when an insurance company or other enterprise should recognize a
liability  for   guaranty-fund   assessments  and  guidance  for  measuring  the
liability.  The statement is effective for 1999 financial  statements with early
adoption  permitted.  The  adoption of this  statement is not expected to have a
material effect on the Company's financial position or results of operations.

2. INVESTMENTS
   At December 31, 1997, the amortized cost and estimated fair value of actively
managed fixed maturity securities were as follows:

                                                  GROSS     GROSS    ESTIMATED
                                    AMORTIZED  UNREALIZED UNREALIZED    FAIR
                                       COST      GAINS      LOSSES      VALUE
================================================================================
                                               (DOLLARS IN MILLIONS)
United States Treasury
  securities and obligations
  of United States government
  corporations and agencies .........  $ 28.0     $ .7        $--     $  28.7
Obligations of state and
  political subdivisions ............    20.5      1.1         .1        21.5
Debt securities issued by
  foreign governments ...............    18.5       .1        1.2        17.4
Public utility securities ...........   184.6      3.5        2.3       185.8
Other corporate securities ..........   902.0     26.6        7.8       920.8
Mortgage-backed securities ..........   551.6      8.6         .4       559.8
- --------------------------------------------------------------------------------
    Total............................$1,705.2    $40.6      $11.8    $1,734.0
================================================================================

   At December 31, 1996, the amortized cost and estimated fair value of actively
managed fixed maturity securities were as follows:


                                                  GROSS     GROSS    ESTIMATED
                                    AMORTIZED  UNREALIZED UNREALIZED    FAIR
                                       COST      GAINS      LOSSES      VALUE
================================================================================
                                               (DOLLARS IN MILLIONS)
United States Treasury
  securities and obligations
  of United States government
  corporations and agencies .......   $ 29.9      $ .3       $ .3        29.9
Obligations of state and
  political subdivisions.. ........      6.1        .1         .1         6.1
Debt securities issued by
  foreign governments..... ........     11.6        --         .5        11.1
Public utility securities. ........    234.8       2.4        7.0       230.2
Other corporate securities ........    950.1      10.9       17.6       943.4
Mortgage-backed securities ........    578.3       2.3        6.2       574.4
- --------------------------------------------------------------------------------
    Total................. ........ $1,810.8     $16.0      $31.7    $1,795.1
================================================================================

   Actively managed fixed maturity securities, summarized by the source of their
estimated fair value, were as follows at December 31, 1997:


38


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

                                                                    ESTIMATED
                                                      AMORTIZED        FAIR
                                                        COST           VALUE
================================================================================
                                                       (DOLLARS IN MILLIONS)

Nationally recognized pricing services ............  $1,416.9       $1,441.2
Broker-dealer market makers........................     143.6          146.2
Internally developed methods (calculated
  based on a weighted-average current
  market yield of 8.0 percent).....................     144.7          146.6
- -------------------------------------------------------------------------------
    Total..........................................  $1,705.2       $1,734.0
================================================================================

   The following table sets forth actively managed fixed maturity  securities at
December 31, 1997, classified by rating categories. The category assigned is the
highest rating by a nationally recognized statistical rating organization or, as
to $42.4  million  fair  value of fixed  maturity  securities  not rated by such
firms,   the  rating   assigned  by  the  National   Association   of  Insurance
Commissioners ("NAIC"). For the purposes of this table, NAIC Class 1 is included
in the "A" rating;  Class 2,  "BBB-";  Class 3, "BB-";  and Classes 4-6, "B+ and
below":

                                                    PERCENT OF   PERCENT OF
INVESTMENT                                             FIXED        TOTAL
RATING                                               MATURITIES   INVESTMENTS
================================================================================

AAA....................................                  39%         27%
AA.....................................                   7           5
A......................................                  18          13
BBB+...................................                   8           6
BBB....................................                  12           8
BBB-...................................                   8           5
- --------------------------------------------------------------------------------
  Investment-grade.....................                  92          64
BB+....................................                   2           1
BB.....................................                   2           1
BB-....................................                   1           1
B+ and below...........................                   3           2
- --------------------------------------------------------------------------------
  Below investment-grade...............                   8           5
    Total actively managed fixed maturities             100%         69%
================================================================================

   Below investment-grade actively managed fixed maturity securities, summarized
by the amount  their  amortized  cost  exceeds  fair  value,  were as follows at
December 31, 1997:

                                                                     ESTIMATED
                                                        AMORTIZED       FAIR
                                                          COST          VALUE
================================================================================
                                                         (DOLLARS IN MILLIONS)
Amortized cost exceeds fair value by
  more than 30% .......................................   $1.0          $.5
Amortized cost exceeds fair value by
  more than 15% but not more than 30% .................   14.8         11.8
Amortized cost exceeds fair value by
  more than 5% but not more than 15% ..................   15.5         14.0
All others ............................................  104.5        106.0
- --------------------------------------------------------------------------------
    Total below investment-grade
      fixed maturity investments ...................... $135.8       $132.3
================================================================================

   The Company  had $.3 million of fixed  maturity  investments  in  substantive
default and no fixed  maturities  in technical  default as of December 31, 1997.
The Company recorded writedowns of fixed maturity investments and other invested
assets  totaling  $.3 million in 1997,  $.8 million in 1996 and $1.6  million in
1995,  as a result of changes in  conditions  which  caused it to  conclude  the
decline in the fair value of the  investment  was other  than  temporary.  As of
December  31, 1997,  there were no fixed  maturity  investments  about which the
Company  had  serious  doubts as to the ability of the issuer to comply with the
contractual  terms of their  obligations  on a timely basis.  Investment  income
foregone due to defaulted securities was not significant in 1997, 1996 or 1995.
   Actively managed fixed maturity  securities at December 31, 1997,  summarized
by contractual  maturity date, are shown below.  Actual  maturities  will differ
from  contractual  maturities  because  borrowers  may have the right to call or
prepay obligations with or without call or prepayment penalties and because most
mortgage-backed securities provide for periodic payments throughout their lives.

                                                                     ESTIMATED
                                                        AMORTIZED       FAIR
                                                          COST          VALUE
================================================================================
                                                         (DOLLARS IN MILLIONS)
Due in one year or less..............                      $5.8        $5.9
Due after one year through five years..                   103.0       101.3
Due after five years through ten years.                   357.4       360.5
Due after ten years....................                   687.4       706.5
- --------------------------------------------------------------------------------
  Subtotal.............................                 1,153.6     1,174.2
Mortgage-backed securities.............                   551.6       559.8
- --------------------------------------------------------------------------------
  Total................................                $1,705.2    $1,734.0
================================================================================
  Net investment income consisted of the following:
 
                                                        FOUR            EIGHT
                              YEAR         YEAR         MONTHS         MONTHS
                              ENDED       ENDED         ENDED           ENDED
                          DECEMBER 31,  DECEMBER 31,  DECEMBER 31,    AUGUST 31,
                              1997         1996          1995           1995
================================================================================
                                          (DOLLARS IN MILLIONS)
Actively managed fixed
  maturity securities.....   $133.6       $146.4         $53.9        $110.2
Mortgage loans............      8.8         11.8           4.8           8.0
Credit-tenant loans.......      7.6          7.2           1.7           4.1
Policy loans..............      5.4          5.0           1.9           3.5
Short-term investments....      3.4          2.3            .8           1.9
Other invested assets.....      9.4         11.4            .3           1.6
Separate accounts.........     55.7         35.6          11.3           7.9
- --------------------------------------------------------------------------------
  Gross investment income.    223.9        219.7          74.7         137.2
- --------------------------------------------------------------------------------
Investment expenses.......      1.3          1.3            .5            .8
- --------------------------------------------------------------------------------
  Net investment income...   $222.6       $218.4         $74.2        $136.4
================================================================================

   The Company had insignificant  fixed maturity  investments and mortgage loans
that were not accruing investment income in 1997, 1996 and 1995.
   The proceeds from sales of actively  managed fixed maturity  securities  were
$739.4  million in 1997,  $938.3 million in 1996 and $918.5 million in 1995. Net
investment gains consisted of the following:
 
                                                           FOUR         EIGHT
                                 YEAR         YEAR         MONTHS      MONTHS
                                 ENDED       ENDED         ENDED        ENDED
                             DECEMBER 31,  DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                 1997         1996          1995         1995
================================================================================
                                          (DOLLARS IN MILLIONS)
Fixed maturities:
  Gross gains................    $20.6       $16.6          $16.5       $14.4
  Gross losses...............     (5.1)       (9.2)          (2.2)       (2.3)
  Other than temporary decline
    in fair value.........         (.3)        (.2)           (.4)       (1.2)
- --------------------------------------------------------------------------------
    Net investment gains from
      fixed maturities before
      expenses ..............     15.2         7.2           13.9        10.9
Mortgage loans...............      (.2)        --            --           (.2)
Other........................      2.4         --            --          (1.0)
Other than temporary decline
  in fair value..............       --         (.6)          --            --
- --------------------------------------------------------------------------------
    Net investment gains before
      expenses...............     17.4         6.6           13.9         9.7
Investment gain expenses.....      4.1         3.9            1.4         2.4
- --------------------------------------------------------------------------------
    Net investment gains.....    $13.3       $ 2.7          $12.5       $ 7.3
================================================================================


                                                                              39


<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   The  change in net  unrealized  appreciation  (depreciation)  on  investments
consisted of the following:

                                                           FOUR         EIGHT
                                 YEAR         YEAR         MONTHS      MONTHS
                                 ENDED       ENDED         ENDED        ENDED
                             DECEMBER 31,  DECEMBER 31, DECEMBER 31,  AUGUST 31,
                                 1997         1996          1995         1995
================================================================================
                                          (DOLLARS IN MILLIONS)

Actively managed fixed
 maturities .................. $44.5        $(66.5)        $45.5       $164.1
Other invested assets.........   1.1          (1.3)           .1          5.1
- --------------------------------------------------------------------------------
  Subtotal....................  45.6         (67.8)         45.6        169.2
Less effect on other balance
  sheet accounts:
    Cost of policies purchased.(21.2)         36.6         (26.3)       (64.1)
    Cost of policies produced.. (3.9)          4.5          (2.7)       (12.0)
    Income taxes............... (7.2)          9.7          (6.1)       (34.1)
- --------------------------------------------------------------------------------
Change in net unrealized
  appreciation (depreciation)
  of securities............... $13.3        $(17.0)        $10.5       $ 59.0
================================================================================

   Investments  in  mortgage-backed  securities  at December 31, 1997,  included
collateralized   mortgage   obligations   ("CMOs")   of   $194.2   million   and
mortgage-backed  pass-through  securities of $365.6 million. CMOs are securities
backed by pools of pass-through  securities and/or mortgages that are segregated
into sections or "tranches." These securities provide for sequential  retirement
of  principal,  rather than the pro rata share of principal  return which occurs
through regular monthly principal payments on pass-through securities.
   The following  table sets forth the par value,  amortized  cost and estimated
fair  value of  investments  in  mortgage-backed  securities  including  CMOs at
December 31, 1997, summarized by interest rates on the underlying collateral:

                                          PAR       AMORTIZED    ESTIMATED
                                         VALUE        COST      FAIR VALUE
================================================================================
                                                 (DOLLARS IN MILLIONS)

Below 7 percent........................  $218.9       $216.2       $218.9
7 percent - 8 percent..................   228.4        232.5        235.5
8 percent - 9 percent..................    63.9         62.6         64.2
9 percent and above....................    38.9         40.3         41.2
  Total mortgage-backed securities.....  $550.1       $551.6       $559.8
================================================================================

   The amortized  cost and estimated  fair value of  mortgage-backed  securities
including  CMOs at December 31,  1997,  summarized  by type of security  were as
follows:

                                                      ESTIMATED FAIR VALUE
                                                   ----------------------------
                                                                     PERCENT
                                        AMORTIZED                    OF FIXED 
TYPE                                     COST           AMOUNT      MATURITIES

===============================================================================
                                          (DOLLARS IN MILLIONS)

Pass-throughs and sequential and
  targeted amortization classes ........ $455.4         $462.2         26%
Planned amortization classes and
  accretion directed bonds .............   67.6           68.7          4
 Subordinated classes..... .............   28.6           28.9          2
- --------------------------------------------------------------------------------
    Total mortgage-backed securities     $551.6         $559.8         32%
================================================================================

   At December 31, 1997, approximately 84 percent of the estimated fair value of
the Company's mortgage-backed securities was determined by nationally recognized
pricing services,  6 percent was determined by broker-dealer  market makers, and
10 percent was determined by internally  developed  methods.  The  call-adjusted
modified duration of the Company's  mortgage-backed  securities was 4.8 years at
December 31, 1997.

   At December 31, 1997, no mortgage loans or credit-tenant  loans had defaulted
as to  principal  or  interest  for more  than 60 days,  had been  converted  to
foreclosed  real estate or had been  restructured  while the Company owned them.
Mortgage  loans of $1.1 million  were in  foreclosure  at December 31, 1997.  At
December  31,  1997,  the  Company  had a loan  loss  reserve  of  $.8  million.
Approximately  35 percent,  20 percent,  9 percent and 9 percent of the mortgage
loan balance  were on  properties  located in  California,  Texas,  Kentucky and
Florida,  respectively.  No other state comprised  greater than 5 percent of the
mortgage loan balance.

   As  part  of  its  investment  strategy,  the  Company  enters  into  reverse
repurchase  agreements  and dollar roll  transactions  to increase its return on
investments and improve its liquidity.  These  transactions are accounted for as
short-term  borrowings  collateralized  by pledged  securities  with book values
approximately  equal to the loan value. Such borrowings  averaged  approximately
$90.4 million during 1997 compared with $115.3 million during 1996. The weighted
average  interest rate on short-term  collateralized  borrowings was 4.4 percent
and 5.3 percent during 1997 and 1996, respectively.  The primary risk associated
with  short-term  collateralized  borrowings  is that the  counterparty  will be
unable to perform  under the terms of the CONTRACT.  The  Company's  exposure is
limited to the excess of the net  replacement  cost of the  securities  over the
value of the  short-term  investments  (which was not  material at December  31,
1997). The Company believes that the  counterparties  to its reverse  repurchase
and dollar roll agreements are financially responsible and that the counterparty
risk is minimal.

   Investments  on deposit for  regulatory  authorities  as required by law were
$18.3 million at December 31, 1997.

   No  investments  of  a  single  issuer  were  in  excess  of  10  percent  of
shareholder's  equity at December 31,  1997,  other than  investments  issued or
guaranteed by the United States government.

3. INSURANCE LIABILITIES

   Insurance liabilities consisted of the following:
<TABLE>
<CAPTION>

                                                              INTEREST      DECEMBER 31,
                                   WITHDRAWAL     MORTALITY     RATE     -----------------
                                    ASSUMPTION    ASSUMPTION  ASSUMPTION  1997      1996
===========================================================================================
                                                                     (DOLLARS IN MILLIONS) 
<S>                                   <C>            <C>         <C>    <C>        <C>     
Future policy benefits:
  Interest-sensitive products:
    Investment contracts ...........     N/A         N/A         (b)    $1,177.5   $1,282.1
    Universal life-type contracts        N/A         N/A         N/A       344.6      354.4
- -------------------------------------------------------------------------------------------
      Total interest-sensitive
        products........ ...........                                     1,522.1    1,636.5
- -------------------------------------------------------------------------------------------
  Traditional products:
    Traditional life insurance        Company
      contracts......... ........... experience       (a)         8%       142.8      146.2
    Limited-payment contracts           None          (a)         8%       105.5      105.3
- -------------------------------------------------------------------------------------------
      Total traditional products                                           248.3      251.5
- -------------------------------------------------------------------------------------------
Claims payable and other
  policyholder funds.... ...........   N/A           N/A         N/A        62.5       69.5
Liabilities related to
  separate accounts ................   N/A           N/A         N/A       402.1      232.4
- -------------------------------------------------------------------------------------------
      Total insurance liabilities ..                                    $2,235.0   $2,189.9
===========================================================================================
</TABLE>

(a)Principally  modifications  of the 1975-80 Basic Table,  Select and Ultimate
   Table.

(b)At December  31, 1997 and 1996,  approximately  97 percent of this  liability
   represented  account balances where future benefits were not guaranteed.  The
   weighted   average  interest  rate  on  the  remainder  of  the  liabilities,
   representing   the  present  value  of  guaranteed   future   benefits,   was
   approximately 6.4 percent at December 31, 1997.


40


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   Participating policies represented approximately 4.1 percent, 3.5 percent and
3.7 percent of total life  insurance  in force at December  31,  1997,  1996 and
1995,  respectively,  and approximately 2.9 percent, 2.7 percent and 2.4 percent
of  premium  income  for  1997,  1996  and  1995,  respectively.   Dividends  on
participating  policies amounted to $2.1 million,  $1.9 million and $1.8 million
in 1997, 1996 and 1995, respectively.

4. REINSURANCE
   Cost of reinsurance ceded where the reinsured policy contains mortality risks
totaled $24.2 million in 1997, $24.6 million in 1996, and $29.1 million in 1995.
This  cost  was  deducted  from  insurance  premium  revenue.   The  Company  is
contingently  liable for claims  reinsured if the assuming  company is unable to
pay.  Reinsurance  recoveries  netted against  insurance policy benefits totaled
$14.9 million in 1997, $19.4 million in 1996 and $19.5 million in 1995.

   Effective October 1, 1995,  Western National Life Insurance Company, a former
subsidiary  of  Conseco,  recaptured  certain  annuity  businesses  ceded to the
Company  through a reinsurance  agreement.  Reserves  related to these  policies
totaled $72.8 million.  Recapture fees of $.7 million were  recognized as income
during the four months ended December 31, 1995.

   The Company's reinsurance  receivable balance at December 31, 1997 relates to
many reinsurers. No balance from a single reinsurer exceeds $6.5 million.

5. INCOME TAXES
   Income tax liabilities consisted of the following:

                                               DECEMBER 31,
                                           --------------------
                                              1997         1996
                                           (DOLLARS IN MILLIONS)
Deferred income tax liabilities:
  Cost of policies purchased and produced     $52.2        $60.3
  Investments..........................         9.8        (3.3)
  Insurance liabilities................       (19.5)      (19.7)
  Unrealized appreciation (depreciation)        4.7        (2.5)
  Other................................        (4.0)       (5.0)
- -------------------------------------------------------------------------------
    Deferred income tax liabilities....        43.2        29.8
Current income tax liabilities.........         1.0        --
- -------------------------------------------------------------------------------
    Income tax liabilities.............       $44.2       $29.8
===============================================================================

   Income tax expense was as follows:

                                                           FOUR        EIGHT
                                  YEAR        YEAR        MONTHS       MONTHS
                                  ENDED       ENDED        ENDED        ENDED
                               DECEMBER 31, DECEMBER 31, DECEMBER 31, AUGUST 31,
                                   1997        1996         1995        1995
================================================================================
                                            (DOLLARS IN MILLIONS)

Current tax provision............ $16.3       $10.5        $11.9       $19.9
Deferred tax provision (benefit..   5.8         4.9         (2.2)       (3.4)
- --------------------------------------------------------------------------------
  Income tax expense............. $22.1       $15.4        $ 9.7       $16.5
================================================================================

   Income tax expense  differed from that computed at the  applicable  statutory
rate of 35 percent for the following reasons:



                                                           FOUR        EIGHT
                                  YEAR        YEAR        MONTHS       MONTHS
                                  ENDED       ENDED        ENDED        ENDED
                               DECEMBER 31, DECEMBER 31, DECEMBER 31, AUGUST 31,
                                   1997        1996         1995        1995
================================================================================
                                            (DOLLARS IN MILLIONS)
Federal tax on income before
  income taxes at statutory rate..$21.5       $14.4         $9.0       $15.6
State taxes and other.............   .4          .6           .5          .4
Nondeductible items...............   .2          .4           .2          .5
- --------------------------------------------------------------------------------
  Income tax expense..............$22.1       $15.4         $9.7       $16.5
================================================================================

   During 1997, the Internal  Revenue  Service  completed its examination of the
Company  for the  1994  tax year and  such  examination  did not  result  in any
significant adjustments.

6. RELATED PARTY TRANSACTIONS
   The Company operates without direct employees through  management and service
agreements with subsidiaries of Conseco.  Fees for such services (including data
processing,  executive management and investment management services) were based
on  negotiated  rates for  periods  prior to January 1,  1996.  Pursuant  to new
service  agreements  effective January 1, 1996, such fees are based on Conseco's
direct  and  directly  allocable  costs  plus a 10  percent  margin.  Total fees
incurred by the Company under such agreement  were $36.7 million in 1997,  $44.1
million in 1996 and $26.6 million in 1995.

   During 1997 and 1996, the Company  purchased  $11.2 million and $31.5 million
par value, respectively,  of senior subordinated notes issued by subsidiaries of
Conseco.  Such notes had a carrying  value of $29.8 million and $34.7 million at
December 31, 1997 and 1996, respectively,  and are classified as "other invested
assets"  in  the  accompanying  balance  sheet.  In  addition,  during  1997,  a
subsidiary of Conseco  redeemed $16.5 million par value of such notes which were
purchased in 1996.  During 1996, the Company  forgave  receivables  from Conseco
totaling $9.9 million. This transaction is reflected as a dividend to Conseco in
the accompanying statement of shareholder's equity.

7. OTHER OPERATING INFORMATION
   Insurance policy income consisted of the following:

                                                           FOUR        EIGHT
                                  YEAR        YEAR        MONTHS       MONTHS
                                  ENDED       ENDED        ENDED        ENDED
                               DECEMBER 31, DECEMBER 31, DECEMBER 31, AUGUST 31,
                                   1997        1996         1995        1995
================================================================================
                                            (DOLLARS IN MILLIONS)
Direct premiums collected.        $309.6      $241.3       $82.8       $158.6
Reinsurance assumed.......          14.9         1.7          .7          2.0
Reinsurance ceded.........         (24.2)      (24.6)      (11.2)       (17.9)
- --------------------------------------------------------------------------------
  Premiums collected, net of
    reinsurance...........         300.3       218.4        72.3        142.7
Less premiums on universal
  life and products without
  mortality risk which are
  recorded as additions to
  insurance liabilities...        (255.9)     (169.8)      (50.8)      (104.4)
- --------------------------------------------------------------------------------
  Premiums on products with
    mortality and morbidity
    risk, recorded as insurance
    policy income.........          44.4        48.6        21.5         38.3
Fees and surrender charges.         31.3        32.8        10.3         22.2
  Insurance policy income.        $ 75.7      $ 81.4       $31.8       $ 60.5
================================================================================


                                                                              41


<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    NOTES TO FINANCIAL STATEMENTS - CONTINUED
================================================================================

   The four states with the largest shares of the Company's  premiums  collected
in 1997 were Texas (27 percent),  Florida (17 percent),  California (13 percent)
and  Michigan  (6  percent).  No other  state's  premiums  collected  exceeded 5
percent.
   Other operating costs and expenses were as follows:

                                                           FOUR        EIGHT
                                  YEAR        YEAR        MONTHS       MONTHS
                                  ENDED       ENDED        ENDED        ENDED
                               DECEMBER 31, DECEMBER 31, DECEMBER 31, AUGUST 31,
                                   1997        1996         1995        1995
================================================================================
                                            (DOLLARS IN MILLIONS)
Policy maintenance expense         $18.1      $37.8        $ 6.5        $14.0
State premium taxes and guaranty
  assessments.............           2.0        4.4          1.6          1.1
Commission expense........           8.1       12.1          5.0          8.6
- -------------------------------------------------------------------------------
  Other operating costs and
    expenses..............         $28.2      $54.3        $13.1        $23.7
================================================================================

   Anticipated  returns  from  the  investment  of  policyholder   balances  are
considered in determining the amortization of the cost of policies purchased and
cost of policies produced.  The sales of fixed maturity investments during 1997,
1996  and 1995  changed  the  incidence  of  profits  on such  policies  because
investment  gains and losses were  recognized  currently and the expected future
yields on the investment of  policyholder  balances were affected.  Accordingly,
amortization of the cost of policies purchased and cost of policies produced was
increased by $14.2 million in 1997,  $2.5 million in 1996,  $10.0 million in the
four months ended  December 31, 1995 and $4.3 million for the eight months ended
August 31, 1995.
   The changes in the cost of policies purchased were as follows:

                                                           FOUR        EIGHT
                                  YEAR        YEAR        MONTHS       MONTHS
                                  ENDED       ENDED        ENDED        ENDED
                               DECEMBER 31, DECEMBER 31, DECEMBER 31, AUGUST 31,
                                   1997        1996         1995        1995
================================================================================
                                            (DOLLARS IN MILLIONS)

Balance, beginning of period..... $143.0     $120.0       $159.0       $173.9
  Amortization related to
 operations:
    Cash flow realized...........  (18.2)     (26.2)        (9.4)       (19.1)
    Interest added...............   11.8       13.1          5.0         12.7
  Amortization related to sales
    of fixed maturity investments  (13.8)      (2.2)        (8.3)        (3.4)
  Amounts related to fair value
    adjustment of actively managed
    fixed maturity securities....  (21.2)      36.6        (26.3)       (64.1)
  Adjustment of balance
    due to new accounting
    basis and other..............     --        1.7          --          59.0
- --------------------------------------------------------------------------------
Balance, end of period........... $101.6     $143.0       $120.0       $159.0
================================================================================

   Based on  current  conditions  and  assumptions  as to  future  events on all
policies in force,  approximately 10 percent, 10 percent, 10 percent, 10 percent
and 11 percent of the cost of policies  purchased as of December  31, 1997,  are
expected  to be  amortized  in each of the next five  years,  respectively.  The
discount  rates  used to  determine  the  amortization  of the cost of  policies
purchased ranged from 3.6 percent to 8.0 percent and averaged 5.8 percent.

   The changes in the cost of policies produced were as follows:

                                                           FOUR        EIGHT
                                  YEAR        YEAR        MONTHS       MONTHS
                                  ENDED       ENDED        ENDED        ENDED
                               DECEMBER 31, DECEMBER 31, DECEMBER 31, AUGUST 31,
                                   1997        1996         1995        1995
================================================================================
                                            (DOLLARS IN MILLIONS)
Balance, beginning of period..... $38.2       $24.0        $25.9       $63.2
  Additions......................  31.8        13.2          3.0         6.6
  Amortization related to
    operations...................  (5.0)       (3.2)         (.5)       (4.0)
  Amortization related to sales
    of fixed maturity investments   (.4)        (.3)        (1.7)        (.9)
  Amounts related to fair value
    adjustment of actively
    managed fixed maturity
    securities...................  (3.9)        4.5         (2.7)      (12.0)
  Adjustment of balance due to
    new accounting basis.........   --          --           --        (27.0)
- --------------------------------------------------------------------------------
Balance, end of period........... $60.7       $38.2        $24.0       $25.9
================================================================================


8. STATEMENT OF CASH FLOWS
   Income taxes paid during 1997,  1996,  and 1995,  were $14.8  million,  $18.1
million and $19.3 million, respectively.
   Short-term investments having original maturities of three months or less are
considered to be cash equivalents. All

cash is invested in short-term investments.

9. STATUTORY INFORMATION

   Statutory   accounting   practices  prescribed  or  permitted  for  insurance
companies by regulatory  authorities differ from generally  accepted  accounting
principles. The Company reported the following amounts to regulatory agencies:

                                                  DECEMBER 31,
                                            ----------------------
                                            1997            1996
==================================================================
                                           (DOLLARS IN MILLIONS)

STATUTORY CAPITAL AND SURPLUS              $140.7         $140.3
Asset valuation reserve................      29.2           28.7
Interest maintenance reserve...........      68.8           63.1
- -------------------------------------------------------------------
  Total................................    $238.7         $232.1
====================================================================

   The Company's statutory net income was $32.7 million, $32.6 million and $38.4
million in 1997, 1996 and 1995, respectively.
   State insurance laws generally restrict the ability of insurance companies to
pay dividends or make other  distributions.  Approximately  $32.9 million of the
Company's net assets at December 31, 1997,  are available  for  distribution  in
1998 without permission of state regulatory authorities.


42


<PAGE>


                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

TABLE OF CONTENTS OF THE STATEMENT OF
ADDITIONAL INFORMATION

Company
Independent Accountants
Legal Opinions
Distribution
Performance Information
Federal Tax Status
Annuity Provisions
Financial Statements

APPENDIX A-MARKET VALUE ADJUSTMENT
   The market value adjustment  reflects the impact that changing interest rates
have on the value of your money in a  GUARANTEE  PERIOD of the MVA  OPTION.  The
longer the period of time  remaining in the term you  selected,  the greater the
impact of changing  interest rates.  The market value adjustment can be positive
or  negative.   We  will  apply  the  following  factor  to  amounts  withdrawn,
transferred  or annuitized  from a GUARANTEE  PERIOD in excess of the MVA waiver
amount (see below):

                            ((1 + A)/(1 + B))^N/365-1

where:

   A is the  U.S.  Treasury  rate  that is in  effect  at the  beginning  of the
   GUARANTEE PERIOD for the length of the GUARANTEE PERIOD you selected.

   B is the  current  U.S.  Treasury  rate as of the date of the  withdrawal  or
   transfer  plus .005.  The Treasury rate period is determined by N/365 rounded
   to the next highest year.

   N is the number of days remaining in the GUARANTEE PERIOD.

   If the  Treasury  rate is not  available  for the  period,  the rate  will be
determined by interpolation.  If no Treasury rates are available,  an index will
be  selected  by Great  American  Reserve  which will be  approved  by the state
insurance commissioners.

   MVA Waiver Amount:  After the first year in a GUARANTEE PERIOD,  you can make
one withdrawal or transfer from a GUARANTEE PERIOD each year of up to 10% of the
value in that GUARANTEE PERIOD without the market value adjustment.

EXAMPLES OF THE MARKET VALUE ADJUSTMENT:

EXAMPLE 1: FIVE-YEAR GUARANTEE PERIOD; INCREASE IN
TREASURY RATE
   Assume you make a $50,000 payment  allocated to a 5-year  GUARANTEE PERIOD on
January 1, 1998.  The current  5-year  Treasury  rate is 6.00%,  and the current
interest rate is 7.00%. On June 13, 1999 you surrender the CONTRACT with 3 years
and 202 days,  or 1,297 days  (12/31/2002-6/13/1999)  remaining in the GUARANTEE
PERIOD.  The current  Treasury  rate at this point is found by rounding 3 years,
202  days to the  next  greatest  year and  taking  the rate for that  GUARANTEE
PERIOD.  In this case, we would look at the 4-year rate.  Assume that the 4-year
Treasury rate on June 13, 1999 is 6.50%.  The market value  adjustment  would be
calculated as follows:

CONTRACT value at 6/13/1999 (529 days from the day your CONTRACT was issued):

$50,000 x [1.07^(529/365)] = $55,151.38
MVA Waiver Amount: $ 5,515.14 (10% after year 1)

Amount remaining: $49,636.24

$49,636.24 x [((1+.06)/(1+.065+.005))^(1,297/365)-1]
= -$1,628.83
resulting in an adjustment to the amount you withdraw as follows:
$49,636.24 - $1,628.83 + $5,515.14 = $53,522.55

EXAMPLE 2: FIVE-YEAR GUARANTEE PERIOD; DECREASE IN
TREASURY RATE
   Assuming the same facts as Example 1, but with a 4-year  Treasury  rate as of
the date of surrender of 5.00%,  the  following  market value  adjustment  would
result:

CONTRACT  value at 6/13/1999  (529 days from the day your  CONTRACT was issued):
$50,000 x [1.07^(529/365)] = $55,151.38

MVA Waiver Amount: $5,515.14 (10% after 1 year)

Amount remaining: $49,636.24

$49,636.24 x [((1+.06)/(1+.050+.005))^(1,297/365)-1]
= $840.99

resulting in an adjustment to the amount you withdraw as follows:
$49,636.24 + $840.99 + $5,515.14 = $55,992.37
(contingent deferred sales charges may also apply)

================================================================================
   If you would  like a free copy of the  Statement  of  Additional  Information
dated May 1, 1998, for this prospectus,  please complete this form,  detach, and
mail to:

                    Great American Reserve Insurance Company
                              Administrative Office

                          11815 N. Pennsylvania Street
                              Carmel, Indiana 46032

Please send me a free copy of the  Statement of Additional  Information  for the
Great American  Reserve Variable Annuity Account F fixed and variable annuity at
the following address:

   Name: _________________________________________________

   Mailing Address: _______________________________________

   _________________________________________________________
                           Sincerely,

   _________________________________________________________
                          (Signature)
- --------------------------------------------------------------------------------

================================================================================


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