GREAT AMERICAN RESERVE INSURANCE CO
POS AM, 1998-04-24
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                                                               File No.333-40301

                       SECURITIES AND EXCHANGE COMMISSION

                        POST-EFFECTIVE AMENDMENT NO. 1 TO     
                             
                                    FORM S-1

                             REGISTRATION STATEMENT

                                      UNDER

                           THE SECURITIES ACT OF 1933

                    GREAT AMERICAN RESERVE INSURANCE COMPANY
              -----------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

                                      Texas
          -------------------------------------------------------------
         (State or Other Jurisdiction of Incorporation or Organization)
            --------------------------------------------------------
            (Primary Standard Industrial Classification Code Number)

                                   75-0300900
                      ------------------------------------
                      (I.R.S. Employer Identification No.)

     11825 N. Pennsylvania Street, Carmel, Indiana 46032-4572 (317) 817-3700
    -------------------------------------------------------------------------
          (Address, Including Zip Code, and Telephone Number, Including
             Area Code, of Registrant's Principal Executive Offices)

                             Michael A. Colliflower
                    Great American Reserve Insurance Company
                          11825 N. Pennsylvania Street
                              Carmel, Indiana 46032
                                 (317) 817-3700
            --------------------------------------------------------
            (Name, Address, Including Zip Code, and Telephone Number,
                   Including Area Code, of Agent For Service)

                                   Copies to:

                            Judith A. Hasenauer, Esq.
                        Blazzard, Grodd & Hasenauer, P.C.
                                  P.O. Box 5108
                               Westport, CT 06881
                                 (203) 226-7866

Approximate  date of commencement  of proposed sale to the public...
As soon as practicable after the effective date.

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act, check
the following box ( ).

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering ( ).

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering ( ).

If this Form is a  post-effective  amendment filed pursuant to Rule 462(d) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering ( ).

If delivery of the prospectus is expected to be made pursuant to Rule 434, check
the following box ( ).

==============================================================================
The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
==============================================================================

<TABLE>
<CAPTION>
                              CROSS REFERENCE PAGE

ITEM IN FORM S-1                                                          CAPTION IN PROSPECTUS
<S>              <C>                                                     <C>

Item 1.          Forepart of the Registration                            Face Page of Registration,
                 Statement and Outside Front                             Cross Reference Page and
                 Cover Page of Prospectus                                Cover Page of Prospectus

Item 2.          Inside Front and Outside Back                           Cover Page of Prospectus
                 Cover Pages of Prospectus

Item 3.          Summary Information, Risk                               Profile
                 Factors and Ratio of Earnings
                 to Fixed Charges

Item 4.          Use of Proceeds                                         The Annuity Contract

Item 5.          Determination of Offering Price                         The Annuity Contract
                                                                         and Purchases

Item 6.          Dilution                                                Not Applicable

Item 7.          Selling Security Holders                                Not Applicable

Item 8.          Plan of Distribution                                    Distributor

Item 9.          Description of Securities                               The Annuity Contract
                 to be Registered

Item 10.         Interests of Named Experts                              Not Applicable
                 and Counsel

Item 11.         Information with Respect to
                 the Registrant

     (a)         Information required by Item 101                        Business of Great American
                 of Regulation S-K, description                          Reserve
                 of the business

     (b)         Information required by Item 102                        Business of Great American
                 of Regulation S-K, description of                       Reserve
                 property

     (c)         Information required by Item 103                        Business of Great American
                 of Regulation S-K, legal                                Reserve
                 proceedings

     (d)         Where  common  equity   securities  are                 Not  Applicable
                 being offered, information
                 required by Item 201 of Regulation
                 S-K, market price of and dividends
                 on the registrant's common equity
                 and related stockholder matters

     (e)         Financial   statements   meeting   the                  Financial   Statements
                 requirements  of  Regulation  S-X,  as
                 well  as any  financial information
                 required by Rule 3-05 and Article
                 11 of Regulation S-X.

     (f)         Information required by Item 301                        Selected Historical
                 of Regulation S-K, selected                             Financial Data
                 financial data

     (g)         Information required by Item 302                        Not Applicable
                 of Regulation S-K, supplementary
                 financial information

     (h)         Information required by Item 303                        Management's Discussion and
                 of Regulation S-K, management's                         Analysis
                 discussion and analysis of
                 financial condition and results of
                 operations

     (i)         Information required by Item 304                        Not Applicable
                 of Regulation S-K, changes in and
                 disagreements with accountants on
                 accounting and financial
                 disclosure

     (j)         Information required by Item 401                        Directors and Executive
                 of Regulation S-K, directors and                        Officers
                 executive officers

     (k)         Information required by Item 402                        Executive Compensation
                 of Regulation S-K, executive
                 compensation

     (l)         Information  required by Item 403                       Not  Applicable
                 of Regulation S-K,  security
                 ownership  of  certain  beneficial
                 owners  and management

     (m)         Information required by Item 404                        Financial Statements
                 of Regulation S-K, certain
                 relationships and related
                 transactions
</TABLE>




        P R O F I L E                                                    CONSECO

        Of The Fixed And                                         May 1, 1998    
        Variable Annuity Contract
        Underwritten by
        Great American Reserve Insurance Company

THIS PROFILE IS A SUMMARY OF SOME OF THE MORE IMPORTANT POINTS
THAT YOU SHOULD CONSIDER AND KNOW BEFORE PURCHASING THE
CONTRACT. THE CONTRACT IS MORE FULLY DESCRIBED IN THE FULL
PROSPECTUS WHICH ACCOMPANIES THIS PROFILE.
PLEASE READ THE PROSPECTUS CAREFULLY.

1 The
  Annuity
  Contract:
   
The fixed and variable annuity contract (Contract) offered by Great American
Reserve is a contract between you, the owner, and Great American Reserve, an
insurance company. The Contract provides a means for investing on a tax-deferred
basis in a fixed account of Great American Reserve, the 1, 3 and 5 year
guarantee periods of the market value adjustment option (mva option) and 40
investment portfolios. The annuity is intended for retirement savings or other
long-term investment purposes. It provides a death benefit and guaranteed income
options.    
   
This Contract offers 40 investment portfolios which are listed in Section 4.
These portfolios are designed to offer a better return than the fixed account.
However, this is NOT guaranteed. Market conditions determine whether you make or
lose money.    

The fixed account offers an interest rate that is guaranteed by the insurance
company, Great American Reserve. This interest rate is set periodically. While
your money is in the fixed account, the interest your money will earn is
guaranteed to be no less than 3% annually by Great American Reserve. The
principal is backed by Great American Reserve.

The Contract also offers 3 guarantee periods of the mva option, each for a
different time period and with a different interest rate that is guaranteed by
Great American Reserve. Currently, 1, 3 and 5 year periods are available. An
adjustment to the value of your Contract may apply to withdrawals or transfers
from the guarantee period prior to the end of the period.

You can put money in up to 15 of the investment portfolios, the 3 guarantee
periods of the mva option and/or the fixed account. You can transfer once in
each 30-day period during the accumulation phase without charge or tax
implication. After that, a charge of $25 per transfer may be assessed. During
the income phase, you may make two transfers each year which are without charge
or tax implications.

The Contract, like all deferred annuity contracts, has two phases: the
accumulation phase and the income phase. When you are contributing to the
Contract, it is called the accumulation phase. During the accumulation phase,
earnings accumulate on a tax-deferred basis and are taxed as income when you
make a withdrawal. The income phase occurs when you begin receiving regular
payments from your Contract.

The amount of money you are able to accumulate in your account during the
accumulation phase will determine the amount of income payments during the
income phase.

P R O F I L E

2 Annuity Payments
  (The Income Phase):

If you want to receive regular income from your annuity, you can choose one of
four options: (1) monthly payments for a specific number of years in equal
installments; (2) monthly payments for your life, but with payments continuing
to the beneficiary for 5, 10 or 20 years (as you select) if you die before the
end of the selected period; (3) monthly payments of a specified amount until the
principal and interest are exhausted; and (4) monthly payments for your lifetime
and your survivors lifetime. Once you begin receiving regular payments, you
cannot change your payment plan. During the income phase, you can choose to have
payments come from the fixed account, the investment portfolios or both. Annuity
payments cannot come from the mva option. If you choose to have any part of your
payments come from the investment portfolios, the dollar amount of your payments
may go up or down.

3 Purchase:

You can buy this Contract with $5,000 or more under most circumstances. You can
add $500 ($200 monthly if you use the automatic premium check option) or more
any time you like during the accumulation phase. We require at least $2,000 to
be invested in a guarantee period of the mva option. If you buy the Contract as
an Individual Retirement Annuity (IRA), the minimum we will accept is $2,000
initially and $50 thereafter. Your registered representative can help you fill
out the proper forms.

4 Investment Options:

You can put your money in any or all of these investment portfolios which are
described in the prospectuses for the funds:



CONSECO SERIES TRUST
MANAGED BY
CONSECO CAPITAL MANAGEMENT, INC.
- --------------------------------

o Asset Allocation Portfolio
o Common Stock Portfolio
o Corporate Bond Portfolio
o Government Securities Portfolio
o Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY
FRED ALGER MANAGEMENT, INC.
- ---------------------------

o Alger American Growth Portfolio
o Alger American Leveraged
  AllCap Portfolio
o Alger American MidCap
  Growth Portfolio
o Alger American Small
  Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY
AMERICAN CENTURY
INVESTMENT MANAGEMENT, INC.
- ---------------------------

o VP Income & Growth
o VP International
o VP Value

BERGER INSTITUTIONAL PRODUCTS TRUST
MANAGED BY
BERGER ASSOCIATES
- -----------------

o Berger IPT - 100 Fund
o Berger IPT - Growth and Income Fund
o Berger IPT - Small Company Growth Fund


MANAGED BY
BBOI WORLDWIDE LLC
- ------------------

o Berger/BIAM IPT - International Fund


THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY
THE DREYFUS CORPORATION
- -----------------------


DREYFUS STOCK INDEX FUND
MANAGED BY
THE DREYFUS CORPORATION
- -----------------------

DREYFUS VARIABLE INVESTMENT FUND
MANAGED BY THE DREYFUS CORPORATION
- -----------------------

o Disciplined Stock Portfolio
o International Value Portfolio


FEDERATED INSURANCE SERIES
MANAGED BY
FEDERATED ADVISERS
- ------------------

o Federated High Income Bond Fund II
o Federated International Equity Fund II
o Federated Utility Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
MANAGED BY INVESCO FUNDS GROUP, INC.
- ------------------------

o INVESCO VIF-High Yield Portfolio
o INVESCO VIF-Industrial Income Portfolio

JANUS ASPEN SERIES
MANAGED BY
JANUS CAPITAL CORPORATION
- -------------------------

o Aggressive Growth Portfolio
o Growth Portfolio 
o Worldwide Growth Portfolio


LAZARD RETIREMENT SERIES, INC.
MANAGED BY
LAZARD ASSET MANAGEMENT
- -----------------------
o Lazard  Retirement  Equity Portfolio
o Lazard  Retirement Small Cap Portfolio


LORD ABBETT SERIES FUND, INC.
MANAGED BY
LORD, ABBETT & CO.
- ------------------

o Growth and Income Portfolio


MITCHELL HUTCHINS SERIES TRUST
MANAGED BY
MITCHELL HUTCHINS
ASSET MANAGEMENT INC.
- ---------------------

o Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS
MANAGEMENT TRUST
MANAGED BY
NEUBERGER & BERMAN
MANAGEMENT INCORPORATED
- -----------------------

o Limited Maturity Bond Portfolio
o Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
MANAGED BY
STRONG CAPITAL
MANAGEMENT, INC.

o Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY
STRONG CAPITAL
MANAGEMENT, INC.

o Growth Fund II


VAN ECK WORLDWIDE INSURANCE TRUST
MANAGED BY
VAN ECK ASSOCIATES CORPORATION
- ------------------------------

o Worldwide Bond Fund
o Worldwide Emerging Markets Fund
o Worldwide Hard Assets Fund
o Worldwide Real Estate Fund

Depending  upon  market  conditions,  you can make or lose money in any of these
portfolios.

5 Expenses:

The Contract has insurance features and investment features, and there are costs
related to each.

Each year Great American Reserve deducts a $30 contract maintenance charge from
your Contract. Great American Reserve currently waives this charge if the value
of your Contract is at least $50,000. Great American Reserve also deducts for
its insurance charges which total 1.40% of the average daily value of your
Contract allocated to the investment portfolios.

If you take your money out of the Contract, Great American Reserve may assess a
contingent deferred sales charge which is equal to:

                          Contingent
No. of Years               Deferred
From Receipt of             Sales
Purchase Payment           Charge
- ----------------          ---------
First Year                    7%
Second Year                   7%
Third Year                    6%
Fourth Year                   5%
Fifth Year                    4%
Sixth Year                    3%
Seventh Year                  2%
Eighth Year and more          0%

You may be assessed a premium tax charge which generally ranges from 0%-3.5%
depending on the state.

As with other professionally managed investments, there are also investment
charges which range from .28% to 1.58% of the average daily value of the
investment portfolio depending upon the investment portfolio.

The following chart is designed to help you understand the expenses in the
Contract. The column Total Annual Expenses shows the total of the $30 contract
maintenance charge (which has been converted to a percentage and is represented
as .10% below), the 1.40% insurance charges and the investment expenses for each
investment portfolio.

The next two columns show you two examples of the expenses, in dollars, you
would pay under a Contract. The examples assume that you invested $1,000 in a
Contract which earns 5% annually and that you withdraw your money: (1) at the
end of year 1, and (2) at the end of year 10. For year 1, the Total Annual
Expenses are assessed as well as the contingent deferred sales charges. For year
10, the example shows the aggregate of all the annual expenses assessed for the
10 years, but there is no contingent deferred sales charge.

The premium tax is assumed to be 0% in both examples.
   
<TABLE>
<CAPTION>
                                                                              EXAMPLES:
                                   Total Annual   Total Annual                Total Annual
                                   Insurance      Portfolio    Total Annual   End of Year:   Expenses at
Portfolio                          Charges        Expenses     Expenses       1 Year         10 Years
<S>                                   <C>          <C>           <C>              <C>           <C>
- --------------------------------------------------------------------------------------------------------
CONSECO SERIES TRUST
- --------------------------------------------------------------------------------------------------------
Asset Allocation                      1.50%         .75%          2.25%           $85           $255
Common Stock                          1.50%         .80%          2.30%           $86           $260
Corporate Bond                        1.50%         .70%          2.20%           $85           $250
Government Securities                 1.50%         .70%          2.20%           $85           $250
Money Market                          1.50%         .45%          1.95%           $82           $224
- --------------------------------------------------------------------------------------------------------
THE ALGER AMERICAN FUND
- --------------------------------------------------------------------------------------------------------
Alger American Growth                 1.50%         .79%          2.29%           $86           $259
Alger American Leveraged AllCap       1.50%        1.00%          2.50%           $88           $280
Alger American MidCap Growth          1.50%         .84%          2.34%           $86           $264
Alger American Small Capitalization   1.50%         .89%          2.39%           $87           $269
- --------------------------------------------------------------------------------------------------------
AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
- --------------------------------------------------------------------------------------------------------
VP Income & Growth                    1.50%          .70%         2.20%           $85           $250
VP International                      1.50%         1.50%         3.00%           $93           $328
VP Value                              1.50%         1.00%         2.50%           $88           $280
- --------------------------------------------------------------------------------------------------------
BERGER INSTITUTIONAL PRODUCTS TRUST
- --------------------------------------------------------------------------------------------------------
Berger IPT - 100                      1.50%         1.00%         2.50%           $88           $280
Berger IPT -
Growth and Income                     1.50%         1.00%         2.50%           $88           $280
Berger IPT -
Small Company Growth                  1.50%         1.15%         2.65%           $89           $295
Berger/BIAM IPT-International         1.50%         1.20%         2.70%           $90           $300
- --------------------------------------------------------------------------------------------------------
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
- --------------------------------------------------------------------------------------------------------
                                      1.50%          .82%         2.32%           $86           $262
- --------------------------------------------------------------------------------------------------------
DREYFUS STOCK INDEX FUND
- --------------------------------------------------------------------------------------------------------
                                      1.50%          .28%         1.78%           $81           $206
- --------------------------------------------------------------------------------------------------------

DREYFUS VARIABLE INVESTMENT FUND
- --------------------------------------------------------------------------------------------------------

Disciplined Stock                     1.50%         1.02%         2.52%           $88           $282
International Value                   1.50%         1.42%         2.92%           $92           $321
- --------------------------------------------------------------------------------------------------------
FEDERATED INSURANCE SERIES
- --------------------------------------------------------------------------------------------------------
Federated High Income Bond II         1.50%          .80%         2.30%           $86           $260
Federated International Equity II     1.50%         1.23%         2.73%           $90           $303
Federated Utility II                  1.50%          .85%         2.35%           $86           $265
- --------------------------------------------------------------------------------------------------------
INVESCO VARIABLE INVESTMENT FUNDS, INC.
- --------------------------------------------------------------------------------------------------------
INVESCO VIF- High Yield               1.50%          .87%         2.37%           $87           $267
INVESCO VIF- Industrial Income        1.50%          .95%         2.45%           $87           $275
- --------------------------------------------------------------------------------------------------------
JANUS ASPEN SERIES
- --------------------------------------------------------------------------------------------------------
Aggressive Growth                     1.50%          .76%         2.26%           $85           $256
Growth                                1.50%          .70%         2.20%           $85           $250
Worldwide Growth                      1.50%          .74%         2.24%           $85           $254
- -------------------------------------------------------------------------------------------------------
LAZARD RETIREMENT SERIES, INC.
- --------------------------------------------------------------------------------------------------------
Lazard Retirement Equity              1.50%         1.50%         3.00%           $93           $328
Lazard Retirement Small Cap           1.50%         1.50%         3.00%           $93           $328
- --------------------------------------------------------------------------------------------------------
LORD ABBETT SERIES FUND, INC.
- --------------------------------------------------------------------------------------------------------
Growth and Income                     1.50%          .67%         2.17%           $85           $247
</TABLE>

<TABLE>
<CAPTION>
                                                                              EXAMPLES:
                                   Total Annual   Total Annual                Total Annual
                                   Insurance      Portfolio    Total Annual   End of Year:   Expenses at
Portfolio                          Charges        Expenses     Expenses       1 Year         10 Years
<S>                                   <C>          <C>           <C>              <C>           <C>
- -------------------------------------------------------------------------------------------------------
MITCHELL HUTCHINS SERIES TRUST
- --------------------------------------------------------------------------------------------------------
Growth and Income                     1.50%         1.58%         3.08%           $94           $336
- --------------------------------------------------------------------------------------------------------
NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
- --------------------------------------------------------------------------------------------------------
Limited Maturity Bond                 1.50%          .77%         2.27%           $86           $257
Partners                              1.50%          .86%         2.36%           $86           $266
- --------------------------------------------------------------------------------------------------------
STRONG OPPORTUNITY FUND II, INC.
- --------------------------------------------------------------------------------------------------------
 Opportunity Fund II                  1.50%         1.15%         2.65%           $89           $295
- --------------------------------------------------------------------------------------------------------
STRONG VARIABLE INSURANCE FUND, INC.
- --------------------------------------------------------------------------------------------------------
Growth II                             1.50%         1.20%         2.70%           $90           $300
- --------------------------------------------------------------------------------------------------------
VAN ECK WORLDWIDE INSURANCE TRUST
- --------------------------------------------------------------------------------------------------------
Worldwide Bond                        1.50%         1.12%         2.62%           $89           $292
Worldwide Emerging Markets            1.50%         0.80%         2.30%           $86           $260
Worldwide Hard Assets                 1.50%         1.17%         2.67%           $90           $297
Worldwide Real Estate                 1.50%         1.00%         2.50%           $88           $280
</TABLE>
    
The expenses reflect any expense reimbursement or fee waivers. For newly formed
portfolios, the expenses have been estimated. For more detailed information, see
the Fee Table in the prospectus for the Contract.

6 Taxes:
   
Your earnings are not taxed until you take them out. If you take money out
during the accumulation phase, earnings come out first and are taxed as income.
If you are younger than 59 1/2 when you take money out, you may be charged a 10%
federal tax penalty on the earnings. Payments during the income phase are
considered partly a return of your original investment. That part of each
payment is not taxable as income.  If your Contract was purchased as an 
individual retirement annuity (IRA), your payments may be fully taxable.    

7 Access To Your Money:
   
You can take money out at any time during the accumulation phase. Every year you
can take a portion  of your  money  out of the  Contract  without  a  contingent
deferred sales charge (CDSC). This amount is equal to the greater of: (i) 10% of
the value of your Contract (on a non-cumulative  basis), or (ii) the IRS minimum
distribution  requirement for this Contract if your Contract was issued under an
Individual Retirement Annuity, or (iii) the total of your purchase payments that
have been in the Contract more than 7 complete  years.  Withdrawals in excess of
these amounts will be charged a contingent  deferred sales charge which declines
from 7% to 0%  depending  upon the  number  of  complete  years we have had your
payment.  After Great American  Reserve has had a payment for 7 complete  years,
there is no CDSC charge for  withdrawals.  Each purchase payment you add to your
Contract has its own 7 year CDSC period.  Withdrawals from the MVA option may be
subject to a market value adjustment. Of course, you may also have to pay income
tax and a tax penalty on any money you take out.    
   
8 Performance:
 
The value of the Contract will vary up or down depending upon the investment
performance of the investment portfolios you choose. As of December 31, 1997,
the sale of the Contracts had not begun. Therefore no performance is presented
here.    

9 Death Benefit:
   
If you die before entering the income phase, the beneficiary will receive a
death benefit. Prior to age 90, the death benefit will be the greater of:
(1) the value of your Contract at the time we receive proof of death and a 
payment election; or (2) the total purchase payments you have made, less any
adjusted partial withdrawals, increased by 5% each year. Adjusted partial
withdrawal means the amount of the partial withdrawal multiplied by the
amount of the death benefit just before the partial withdrawal divided by the
value of your Contract just before the partial withdrawal. A partial withdrawal
is the amount paid to you plus any taxes withheld less any contingent deferred
sales charges.  For deaths occurring at age 90 or later, the death benefit will
be the value of your Contract at the time we receive proof of death and a 
payment election.    

10 Other Information:

FREE LOOK. If you cancel the Contract within 10 days after receiving it (or
whatever period is required in your state) we will send you whatever your
Contract is worth on the day we receive your request (this may be more or less
than your original payment) without assessing a contingent deferred sales
charge. If you have purchased the contract as an Individual Retirement Annuity
(IRA) you will receive back your purchase payment.
   
NO PROBATE. In many cases, when you die, the beneficiary will receive the death
benefit without going through probate. However, the avoidance of probate does
not mean that the beneficiary will not have tax liability as a result of
receiving the death benefit, nor does it mean the value of the Contract is not
includable in the taxable estate.    

WHO SHOULD PURCHASE THE CONTRACT?
This Contract is designed for people seeking long-term tax-deferred accumulation
of assets, generally for retirement or other long-term purposes. the
tax-deferred feature is most attractive to people in high federal and state tax
brackets. You should not buy this Contract if you are looking for a short-term
investment or if you cannot take the risk of getting back less money than you
invested.

ADDITIONAL  FEATURES.   The  Contract  has  additional  features  you  might  be
interested in. These include:

o You can arrange to have money  automatically  sent to you monthly,  quarterly,
semi-annually  or  annually  while your  Contract  is still in the  accumulation
phase.  You'll  have to pay taxes on money you  receive and you may have to also
pay a tax penalty. We call this feature the Systematic Withdrawal Program.

o You can arrange to have a certain amount of money automatically invested in
investment portfolios on a regular basis, theoretically giving you a lower
average cost per unit over time than a single one time purchase. We call this
feature Dollar Cost Averaging.
   
o You can instruct Great American Reserve to automatically readjust the money
between investment portfolios periodically to keep the blend you select. We
call this feature Automatic Rebalancing.    

o You can add to your Contract directly from your bank account with as little as
$200 each month. We call this feature the automatic premium check option.

o You can elect to have your fixed account interest earnings periodically
transferred to one or more investment portfolios. We call this the Sweep
Program.

11 Inquiries:

If you need more information about buying
a Contract, please contact us at:

Great American Reserve Insurance Company
Administrative Office
11815 N. Pennsylvania Street
Carmel, Indiana 46032
(317) 817-3700



                                                         GREAT AMERICAN RESERVE
                                                                 1998 Account F
                                                   Individual and Group Annuity
================================================================================

                         THE FIXED AND VARIABLE ANNUITY

                                    issued by

                GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F

                                       and

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

      This prospectus describes the Fixed and Variable Annuity Contract offered
by Great American Reserve Insurance Company (Great American Reserve).
   
      The annuity contract has 44 investment choices--a fixed account which
offers an interest rate which is guaranteed not to be less than 3% by Great
American Reserve, three guarantee periods of the market value adjustment account
option (MVA option) and 40 investment portfolios listed below. You can put your
money in the fixed account, any of the three guarantee periods of the MVA option
and/or the investment portfolios. Currently, you can invest in up to 15
investment portfolios at one time.     

CONSECO SERIES TRUST 
MANAGED BY CONSECO CAPITAL MANAGEMENT, INC.

      Asset Allocation Portfolio
      Common Stock Portfolio
      Corporate Bond Portfolio
      Government Securities Portfolio
      Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY FRED ALGER MANAGEMENT, INC.

      Alger American Growth Portfolio
      Alger American Leveraged AllCap Portfolio
      Alger American MidCap Growth Portfolio
      Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY AMERICAN CENTURY INVESTMENT
MANAGEMENT, INC.

      VP Income & Growth
      VP International
      VP Value
     
BERGER INSTITUTIONAL PRODUCTS TRUST
MANAGED BY BERGER ASSOCIATES

      Berger IPT--100 Fund
      Berger IPT--Growth and Income Fund
      Berger IPT--Small Company Growth Fund

MANAGED BY BBOI WORLDWIDE LLC

      Berger/BIAM IPT--International Fund

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY THE DREYFUS CORPORATION

DREYFUS STOCK INDEX FUND
MANAGED BY THE DREYFUS CORPORATION

DREYFUS VARIABLE INVESTMENT FUND
MANAGED BY THE DREYFUS CORPORATION

      Disciplined Stock Portfolio
      International Value Portfolio

FEDERATED INSURANCE SERIES
MANAGED BY FEDERATED ADVISERS

      Federated High Income Bond Fund II
      Federated International Equity Fund II
      Federated Utility Fund II


INVESCO VARIABLE INVESTMENT FUNDS, INC.
MANAGED BY INVESCO FUNDS GROUP, INC.

     INVESCO VIF - High Yield Portfolio
     INVESCO VIF - Industrial Income Portfolio

JANUS ASPEN SERIES
MANAGED BY JANUS CAPITAL CORPORATION

      Aggressive Growth Portfolio
      Growth Portfolio
      Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
MANAGED BY LAZARD ASSET MANAGEMENT

      Lazard Retirement Equity Portfolio
      Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
MANAGED BY LORD, ABBETT & CO.

      Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
MANAGED BY MITCHELL HUTCHINS ASSET MANAGEMENT INC.

      Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
MANAGED BY NEUBERGER & BERMAN MANAGEMENT INCORPORATED

      Limited Maturity Bond Portfolio
      Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.

     Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.

      Growth Fund II

VAN ECK WORLDWIDE INSURANCE TRUST
MANAGED BY VAN ECK ASSOCIATES CORPORATION

  Worldwide Bond Fund
  Worldwide Emerging Markets Fund
  Worldwide Hard Assets Fund
  Worldwide Real Estate Fund

===============================================================================

      Please read this prospectus before investing and keep it on file for
future reference. It contains important information about the Great American
Reserve Fixed and Variable Annuity Contract.
   
      To learn more about the Great American Reserve Fixed and Variable Annuity
Contract, you can obtain a copy of the Statement of Additional Information (SAI)
dated May 1, 1998. The SAI has been filed with the Securities and Exchange
Commission (SEC) and is legally a part of the prospectus. The SEC has a Web site
(http://www.sec.gov) that contains the SAI, material incorporated by reference,
and other information regarding companies that file electronically. The Table of
Contents of the SAI is on Page __ of this prospectus. For a free copy of the
SAI, call us at (800) 824-2726 or write us at our administrative office: 11815
N. Pennsylvania Street, Carmel, Indiana 46032.    

      INVESTMENT IN A VARIABLE ANNUITY CONTRACT IS SUBJECT TO RISKS, INCLUDING
THE POSSIBLE LOSS OF PRINCIPAL. THE CONTRACTS ARE NOT DEPOSITS OR OBLIGATIONS
OF, OR GUARANTEED OR ENDORSED BY, ANY FINANCIAL INSTITUTION AND ARE NOT
FEDERALLY INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION, THE FEDERAL
RESERVE BOARD, OR ANY OTHER AGENCY. 

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

May 1, 1998

================================================================================
                               TABLE OF CONTENTS

                                         PAGE

   Index of Special Terms...................................................  
                                                                           
   Fee Table................................................................  
                                                                           
1. The Annuity Contract.....................................................  
                                                                           
2. Annuity Payments (The Income Phase)......................................  
                                                                           
3. Purchase.................................................................  
   Purchase Payments........................................................  
   Allocation of Purchase Payments..........................................  
   Accumulation Units.......................................................  
                                                                           
4. Investment Options.......................................................  
   Investment Portfolios....................................................  
   The Fixed Account........................................................ 
   The MVA Option........................................................... 
   Transfers................................................................ 
   Dollar Cost Averaging Program............................................ 
   Rebalancing Program...................................................... 
   Asset Allocation Program................................................. 
   Sweep Program............................................................ 
   Voting Rights............................................................ 
   Substitution............................................................. 
                                                                           
5. Expenses................................................................. 
   Insurance Charges........................................................ 
   Contract Maintenance Charge.............................................. 
   Contingent Deferred Sales Charge......................................... 
   Reduction or Elimination of the                                         
    Contingent Deferred Sales Charge........................................ 
   Transfer Fee............................................................. 
   Premium Taxes............................................................ 
   Income Taxes............................................................. 
   Investment Portfolio Expenses............................................ 
                                                                           
6. Taxes.................................................................... 
   Annuity Contracts in General............................................. 
   Qualified and Non-Qualified Contracts ................................... 
   Withdrawals--Non-Qualified Contracts..................................... 
   Withdrawals--Qualified Contracts......................................... 
   Diversification.......................................................... 
   Investor Control......................................................... 
                                        
7. Access to Your Money..................................................... 
   Systematic Withdrawal Program............................................ 
   Suspension of Payments or Transfers...................................... 
                                        
8. Performance.............................................................. 
                                         
9. Death Benefit............................................................ 
   Upon Your Death..........................................................
   Death of Annuitant.......................................................
10 Other Information ....................................................... 
   Great American Reserve................................................... 
   The Separate Accounts.................................................... 
   Distributor.............................................................. 
   Ownership................................................................   
Beneficiary................................................................. 
   Assignment............................................................... 
   Additional Information................................................... 
   Selected Historical Financial
    Information of Great American
    Reserve ................................................................ 
   Business of Great American Reserve
    Insurance Company ...................................................... 
   Management's Discussion and Analysis 
    of Financial Condition and Results
    of Operations of Great American
    Reserve ................................................................ 
   Directors and Executive Officers......................................... 
   Executive Compensation................................................... 
   Independent Accountants.................................................. 
   Legal Opinions........................................................... 
   Financial Statements..................................................... 
   Table of Contents of the Statement
    of Additional Information .............................................. 
   Appendix A--Market Value Adjustment ..................................... 
                                       

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                             Index of Special Terms

      We have tried to make this prospectus as readable and understandable for
you as possible. By the very nature of the contract, however, certain technical
words or terms are unavoidable. We have identified the following as some of
these words or terms. They are identified in the text in italic and the page
that is indicated here is where we believe you will find the best explanation
for the word or term.

   Accumulation Phase .....................................................    
   Accumulation Unit ......................................................    
   Annuitant ..............................................................    
   Annuity Date ...........................................................    
   Annuity Options ........................................................    
   Annuity Payments .......................................................    
   Annuity Unit ...........................................................    
   Beneficiary ............................................................   
   Contract ...............................................................    
   Fixed Account ..........................................................    
   Guarantee Period .......................................................   
   Income Phase ...........................................................   
   Investment Portfolios ..................................................   
   Joint Owner ............................................................   
   MVA Option .............................................................   
   Non-Qualified ..........................................................   
   Owner ..................................................................   
   Purchase Payment .......................................................   
   Qualified ..............................................................   
   Tax-deferral ...........................................................   

================================================================================

FEE TABLE

OWNER TRANSACTION EXPENSES
   
Contingent Deferred Sales Charge (as a percentage of purchase payments) (See
Note 2 under "Explanation of Fee Table and Examples," page __)    

NO. OF YEARS FROM RECEIPT OF PAYMENT                            CHARGE
- -------------------------------------------------------------------------
First Year...................................................... 7%
Second Year..................................................... 7%
Third Year...................................................... 6%
Fourth Year..................................................... 5%
Fifth Year...................................................... 4%
Sixth Year...................................................... 3%
Seventh Year.................................................... 2%
Eighth Year and more............................................ 0%
=========================================================================

TRANSFER FEE (see Note 3 under "Explanation of Fee Table and Examples, page __")

No charge for one transfer in each 30 day period during the accumulation 
phase; thereafter a fee of $25 per transfer may be charged. No charge for
the two transfers allowed each year during the income phase.

CONTRACT MAINTENANCE CHARGE  
(see Note 4 under "Explanation of Fee Table and Examples, page __")

$30 per contract per year

SEPARATE ACCOUNT ANNUAL EXPENSES
(as a percentage of average account value)
Mortality and Expense Risk Charge        1.25%
Administrative Charge                     .15%
                                         -----
TOTAL SEPARATE ACCOUNT ANNUAL EXPENSES   1.40%

================================================================================
INVESTMENT PORTFOLIO EXPENSES
(as a percentage of the average daily net assets of an investment portfolio)
   
<TABLE>
<CAPTION>

                                                                                                 TOTAL ANNUAL
                                                                                 OTHER EXPENSES  PORTFOLIO 
                                                                                 (AFTER EXPENSE  EXPENSES
                                                                                  REIMBURSEMENT (AFTER EXPENSE
                                                               MANAGEMENT   12b-1  FOR CERTAIN  REIMBURSEMENT FOR
                                                                  FEES      FEES   PORTFOLIOS)  CERTAIN PORTFOLIOS)
- ---------------------------------------------------------------------------------------------------------
<S>                                                               <C>      <C>        <C>        <C>  
CONSECO SERIES TRUST (1)
Asset Allocation Portfolio (2) .............................       0.55%    --         0.20%     0.75%
Common Stock Portfolio (2) .................................       0.60%    --         0.20%     0.80%
Corporate Bond Portfolio ...................................       0.50%    --         0.20%     0.70%
Government Securities Portfolio ............................       0.50%    --         0.20%     0.70%
Money Market Portfolio (2) .................................       0.25%    --         0.20%     0.45%
                                                                                                 
THE ALGER AMERICAN FUND                                                                          
Alger American Growth Portfolio ............................       0.75%    --         0.04%     0.79%
Alger American Leveraged AllCap Portfolio (3) ..............       0.85%    --         0.15%     1.00%
Alger American MidCap Growth Portfolio .....................       0.80%    --         0.04%     0.84%
Alger American Small Capitalization Portfolio ..............       0.85%    --         0.04%     0.89%
                                                                                                 
AMERICAN CENTURY VARIABLE PORTFOLIOS, INC ..................                                     
VP International ...........................................       1.50%    --         0.0%      1.50%
VP Value ...................................................       1.00%    --         0.0%      1.00%
VP Income & Growth .........................................       0.70%    --         0.0%      0.70%
                                                                                                 
BERGER INSTITUTIONAL PRODUCTS TRUST                                                              
Berger IPT--100 Fund (4) ...................................       0.00%    --         1.00%     1.00%
Berger IPT--Growth and Income Fund (4) .....................       0.00%    --         1.00%     1.00%
Berger IPT--Small Company Growth Fund (4) ..................       0.00%    --         1.15%     1.15%
Berger/BIAM IPT--International Fund (4) ....................       0.00%    --         1.20%     1.20%
                                                                                                 
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.                 0.75%    --         0.07%     0.82%

DREYFUS STOCK INDEX FUND     ...............................       0.25%    --         0.03%     0.28%

DREYFUS VARIABLE INVESTMENT FUND
Disciplined Stock Portfolio...............................         0.75%               0.27%     1.02%  
International Value Portfolio...............................       1.00%               0.42%     1.42%  
                                                                                                 
FEDERATED INSURANCE SERIES                                                                       
Federated High Income Bond Fund II (5) .....................       0.51%    --         0.29%     0.80%
Federated International Equity Fund II (5) .................       0.02%    --         1.21%     1.23%
Federated Utility Fund II (5) ..............................       0.48%    --         0.37%     0.85%
 
INVESCO VARIABLE INVESTMENT FUNDS, INC.
INVESCO VIF - High Yield Portfolio (6)......................        .60%    --          .27%      .87%
INVESCO VIF - Industrial Income Portfolio (6)...............        .75%    --          .20%      .95%                
                                                                                               
JANUS ASPEN SERIES                                                                               
Aggressive Growth Portfolio (7)  ...........................       0.73%    --         0.03%     0.76%
Growth Portfolio (7)  ......................................       0.65%    --         0.05%     0.70%
Worldwide Growth Portfolio (7) .............................       0.66%    --         0.08%     0.74%
                                                                                                 
LAZARD RETIREMENT SERIES, INC ..............................                                     
Lazard Retirement Equity Portfolio (8)  ....................       0.75%   0.25%       0.50%     1.50%
Lazard Retirement Small Cap Portfolio (8) ..................       0.75%   0.25%       0.50%     1.50%
                                                                                                 
LORD ABBETT SERIES FUND, INC ...............................                                     
Growth and Income Portfolio (9)  ...........................       0.50%   0.15%       0.02%     0.67%
                                                                                                 
MITCHELL HUTCHINS SERIES TRUST                                                                   
Growth and Income Portfolio ................................       0.70%    --         0.88%     1.58%

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST (10)                                                
Limited Maturity Bond Portfolio ............................       0.65%    --         0.12%     0.77%
Partners Portfolio .........................................       0.80%    --         0.06%     0.86%
                                                                                               
STRONG OPPORTUNITY FUND II, INC.
Opportunity Fund II ........................................       1.00%    --         0.15%     1.15%
                                                                                                 
STRONG VARIABLE INSURANCE FUNDS, INC .......................                                     
Growth Fund II (11) ........................................       1.00%    --         0.20%     1.20%
                                                                                                 
VAN ECK WORLDWIDE INSURANCE TRUST (12)                                                           
Worldwide Bond Fund ........................................       1.00%    --         0.12%     1.12%
Worldwide Emerging Markets Fund ............................       1.00%    --        (-.20)%    0.80%
Worldwide Hard Assets Fund .................................       1.00%    --         0.17%     1.17%
Worldwide Real Estate Fund .................................       0.00%    --         1.00%     1.00%
</TABLE>
    

      (1) Conseco Capital Management, Inc., the investment adviser of Conseco
Series Trust, has voluntarily agreed to reimburse all expenses, including
management fees, in excess of the following percentage of the average annual net
assets of each listed Portfolio, as long as such reimbursement would not result
in a Portfolio's inability to qualify as a regulated investment company under
the Code: 0.75% for the Asset Allocation Portfolio; 0.80% for the Common Stock
Portfolio; 0.70% for the Corporate Bond Portfolio and Government Securities
Portfolio; and 0.45% for the Money Market Portfolio. The total percentages in
the above table is after reimbursement. In the absence of expense reimbursement,
the total fees and expenses in 1997 would have totaled: 0.84% for the Asset
Allocation Portfolio; 0.80% for the Common Stock Portfolio; 0.77% for the
Corporate Bond Portfolio; 0.92% for the Government Securities Portfolio; and
0.52% for the Money Market Portfolio.

      (2) Conseco Capital Management, Inc., since January 1, 1993, has
voluntarily waived its management fees in excess of the annual rates set forth
above. Absent such fee waivers, the management fees would be: .65% for the Asset
Allocation Portfolio; .65% for the Common Stock Portfolio; and .50% for the
Money Market Portfolio.

      (3) The Alger American Leveraged AllCap Portfolio's "Other Expenses"
includes .04% of interest expense.

      (4) The Funds' investment advisers have voluntarily agreed to waive their
advisory fee and have voluntarily reimbursed the Funds for additional expenses
to the extent that normal operating expenses in any fiscal year, including the
investment advisory fee but excluding brokerage commissions, interest, taxes and
extraordinary expenses, of each of the Berger IPT--100 Fund and the Berger
IPT-- Growth and Income Fund exceed 1.00%, and the normal operating expenses
in any fiscal year of the Berger IPT--Small Company Growth Fund exceed
1.15%, and the normal operating expenses of the Berger/BIAM IPT -
International Fund exceed 1.20% of the respective Fund's average daily net
assets. Absent the voluntary waiver and reimbursement, the Management Fee for
the Berger IPT--100 Fund, Berger IPT--Growth and Income Fund, the Berger
IPT--Small Company Growth Fund and the Berger/BIAM IPT - International Fund
would have been .75%, .75%, .90%, and .90% respectively, and their Total
Annual Portfolio Expenses would have been 9.18%, 9.62%, 5.81% and 3.83%,
respectively.

      (5) In the absence of a voluntary waiver by Federated Advisers, the Funds'
investment adviser, the Management Fee and Total Annual Portfolio Expenses would
have been 0.60% and 0.89%, respectively, for High Income Bond Fund II and
0.75% and 1.12%, respectively, for Utility Fund II. Absent a voluntary waiver of
the management fee and the voluntary reimbursement of certain other operating
expenses by Federated Advisers, the Management Fee and Total Annual Portfolio
Expenses for International Equity Fund II would have been 1.00% and 2.21%,
respectively.
   
     (6) Certain  expenses  are being  absorbed  voluntarily  by the  investment
adviser and sub-adviser. Total expenses (after expenses were absorbed but before
any expense offset  arrangement)  of the INVESCO VIF - High Yield  Portfolio and
INVESCO VIF - Industrial  Income  Portfolio for the year ended December 31, 1997
amounted  to 0.83% and 0.91%,  respectively,  of each  Portfolio's  average  net
assets. In the absence of such voluntary expense limitation, the total operating
expenses of the INVESCO VIF - High Yield  Portfolio and INVESCO VIF - Industrial
Income  Portfolio for the fiscal period ended  December 31, 1997 would have been
0.94% and 0.97%, respectively, of each Portfolio's average net assets.

It should be noted that the Portfolio's actual expenses were lower than the
figures shown because the Portfolio's custodian fees and pricing expenses were
reduced under expense offset arrangements.  However, as a result of an SEC
requirement for mutual funds to state their total operating expenses without
crediting any such expense offset arrangements, the figures shown above do not 
reflect these reductions.

      (7) The expense figures shown are net of certain fee waivers or reductions
from Janus Capital Corporation, the investment adviser of the Janus Aspen
Series. Without such waivers or reductions, the total fees and expenses in 1997
would have totaled: 0.78% for Aggressive Growth; 0.78% for Growth; and 0.81% for
Worldwide Growth.

      (8) Lazard Asset Management, the Fund's investment adviser, has
voluntarily agreed to reimburse all expenses, including management fees, in
excess of 1.50% of the average annual net assets of the Portfolio.

      (9) The Growth and Income Portfolio of Lord Abbett Series Fund, Inc. has
a 12b-1 plan which provides for payments to Lord, Abbett & Co. for remittance to
a life insurance company for certain distribution expenses (see the Fund
Prospectus). The 12b-1 plan provides that such remittances, in the aggregate,
will not exceed .15%, on an annual basis, of the daily net asset value of shares
of the Growth and Income Portfolio.  For the year ending December 31, 1998, the
12b-1 fees are estimated to be .15%. The examples below for this Portfolio
reflect the estimated 12b-1 fees.

      (10) Neuberger & Berman Advisers Management Trust is divided into
portfolios (Portfolios), each of which invests all of its net investable assets
in a corresponding series of Advisers Managers Trust. The figures reported under
"Management Fees" include the total of the administration fees paid by the
Portfolio and the management fees paid by its corresponding series. Similarly,
"Other Expenses" includes all other expenses of the Portfolio and its
corresponding series.

      (11) Strong Capital Management, Inc., the investment adviser of the Strong
Growth Fund II, has voluntarily agreed to cap the Fund's total operating
expenses at 1.20%. The Adviser has no current intention to, but may in the
future, discontinue or modify any waiver of fees or absorption of expenses at
its discretion with appropriate notification to its shareholders.

      (12) All figures are annualized. Expenses of the Worldwide Real Estate
Fund, which commenced operation in June 1997, are being assumed by the Fund's
investment adviser. Without such assumption, Worldwide Real Estate Fund's
Management Fee would be 1.00%, Other Expenses would be 3.88% and Total Expenses
would be 4.88%. Other Expenses of Worldwide Real Estate Fund are an estimate
which assumes $80 million in average daily net assets, and may be greater or
less than those shown. Prior to April 30, 1997, Worldwide Hard Assets Fund was
named Gold and Natural Resources Fund.  Other Expenses of the Worldwide Hard
Assets Fund are net of soft dollar credits.  Without such credits, Other
Expenses would have been 0.18% and Total Annual Portfolio Expenses would have
been 1.18%.  Other Expenses of Worldwide Emerging Markets Fund are net of the
reduction of the Fund's operating fees in connection with a fee arrangement,
based on cash balances left on deposit with the custodian, and net of the waiver
or assumption by the Fund's investment adviser of certain fees and expenses.
Without such fee arrangement and, to a lesser extent, the waiver/assumption,
Other Expenses would have been 0.34% and Total Expenses would have been 1.34%.
The Fund's investment adviser is no longer waiving or assuming fees and 
expenses.     

================================================================================

EXAMPLES:

      You would pay the following expenses on a $1,000 investment, assuming a 5%
annual return on assets: (a) upon surrender at the end of each time period; (b)
if the contract is not surrendered; (c) if the contract is annuitized (except
under certain circumstances).

                                                     TIME PERIODS
                                              1 YEAR             3 YEARS
- --------------------------------------------------------------------------------
CONSECO SERIES TRUST
  Asset Allocation                            (a) $85          (a) $123  
                                              (b) $23          (b) $ 69  
                                              (c) $85          (c) $123  
  Common Stock                                (a) $86          (a) $124  
                                              (b) $23          (b) $ 71  
                                              (c) $86          (c) $124  
  Corporate Bond                              (a) $85          (a) $121  
                                              (b) $22          (b) $ 68  
                                              (c) $85          (c) $121  
  Government Securities                       (a) $85          (a) $121  
                                              (b) $22          (b) $ 68  
                                              (c) $85          (c) $121  
  Money Market                                (a) $82          (a) $114  
                                              (b) $20          (b) $ 60  
                                              (c) $82          (c) $114  
                                              
THE ALGER AMERICAN FUND
  Alger American Growth                       (a) $86          (a) $124   
                                              (b) $23          (b) $ 71   
                                              (c) $86          (c) $124   
  Alger American Leveraged AllCap             (a) $88          (a) $130   
                                              (b) $25          (b) $ 77   
                                              (c) $88          (c) $130   
  Alger American MidCap Growth                (a) $86          (a) $126   
                                              (b) $23          (b) $ 72   
                                              (c) $86          (c) $126   
  Alger American Small Capitalization         (a) $87          (a) $127
                                              (b) $24          (b) $ 74
                                              (c) $87          (c) $127
AMERICAN CENTURY VARIABLE                                           
PORTFOLIOS, INC 
  VP Income & Growth                          (a) $85          (a) $121  
                                              (b) $22          (b) $ 68  
                                              (c) $85          (c) $121       
  VP International                            (a) $93          (a) $145  
                                              (b) $30          (b) $ 92  
                                              (c) $93          (c) $145  
  VP Value                                    (a) $88          (a) $130  
                                              (b) $25          (b) $ 77  
                                              (c) $88          (c) $130  
                                                                    
BERGER INSTITUTIONAL PRODUCTS TRUST                                 
  Berger IPT--100                             (a) $88          (a) $130  
                                              (b) $25          (b) $ 77   
                                              (c) $88          (c) $130  
  Berger IPT--Growth and Income               (a) $88          (a) $130  
                                              (b) $25          (b) $ 77   
                                              (c) $88          (c) $130  
  Berger IPT--Small Company Growth            (a) $89          (a) $135  
                                              (b) $27          (b) $ 81   
                                              (c) $89          (c) $135  
  Berger/BIAM IPT--International              (a) $90          (a) $136  
                                              (b) $27          (b) $ 83   
                                              (c) $90          (c) $136  
                                                                   
THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.

                                              (a) $86          (a) $125 
                                              (b) $25          (b) $ 71 
                                              (c) $86          (c) $125 
                                                                        
DREYFUS STOCK INDEX FUND                                                
                                                                        
                                              (a) $81          (a) $109 
                                              (b) $18          (b) $ 55 
                                              (c) $81          (c) $109 

DREYFUS VARIABLE INVESTMENT FUND
   Disciplined Stock                          (a) $88          (a) $131
                                              (b) $25          (b) $ 77
                                              (c) $88          (c) $131
   International Value                        (a) $92          (a) $143
                                              (b) $29          (b) $ 89
                                              (c) $92          (c) $143
                                                                
FEDERATED INSURANCE SERIES
  Federated High Income Bond II               (a) $86          (a) $124     
                                              (b) $23          (b) $ 71      
                                              (c) $86          (c) $124     
  Federated International Equity II           (a) $90          (a) $137     
                                              (b) $27          (b) $ 84     
                                              (c) $90          (c) $137     
  Federated Utility II                        (a) $86          (a) $126     
                                              (b) $24          (b) $ 72      
                                              (c) $86          (c) $126     

INVESCO VARIABLE INVESTMENT FUNDS, INC.

  INVESCO VIF - High Yield                    (a) $87          (a) $127
                                              (b) $24          (b) $ 73
                                              (c) $87          (c) $127
  INVESCO VIF - Industrial Income             (a) $87          (a) $129
                                              (b) $25          (b) $ 75
                                              (c) $87          (c) $129
                                                                              
JANUS ASPEN SERIES                                                            
  Aggressive Growth                           (a) $85          (a) $123     
                                              (b) $23          (b) $ 70      
                                              (c) $85          (c) $123     
  Growth                                      (a) $85          (a) $121     
                                              (b) $22          (b) $ 68      
                                              (c) $85          (c) $121     
  Worldwide Growth                            (a) $85          (a) $123     
                                              (b) $22          (b) $ 69      
                                              (c) $85          (c) $123     
                                                                              
LAZARD RETIREMENT SERIES, INC.                                                
  Lazard Retirement Equity                    (a) $93          (a) $145     
                                              (b) $30          (b) $ 92     
                                              (c) $93          (c) $145     
  Lazard Retirement Small Cap                 (a) $93          (a) $145     
                                              (b) $30          (b) $ 92      
                                              (c) $93          (c) $145     
                                                                            
LORD ABBETT SERIES FUND, INC.                                               
  Growth and Income                           (a) $85          (a) $120     
                                              (b) $22          (b) $ 67   
                                              (c) $85          (c) $120     
                                                                            
                                                                     
MITCHELL HUTCHINS SERIES                                                    
TRUST                                                                       
  Growth and Income                           (a) $93          (a) $147     
                                              (b) $31          (b) $ 93     
                                              (c) $93          (c) $147     
                                                                            
NEUBERGER & BERMAN ADVISERS                                                 
MANAGEMENT TRUST                                                            
  Limited Maturity Bond                       (a) $86          (a) $123     
                                              (b) $23          (b) $ 70     
                                              (c) $86          (c) $123     
  Partners                                    (a) $86          (a) $126     
                                              (b) $24          (b) $ 73      
                                              (c) $86          (c) $126     

STRONG OPPORTUNITY FUND II, INC.
  Opportunity Fund II                         (a) $89          (a) $135     
                                              (b) $27          (b) $ 81      
                                              (c) $89          (c) $135     
                                                                            
STRONG VARIABLE INSURANCE FUNDS, INC.                              
  Growth II                                   (a) $90          (a) $136  
                                              (b) $27          (b) $ 83  
                                              (c) $90          (c) $136  
                                                                           
VAN ECK WORLDWIDE INSURANCE TRUST
  Worldwide Bond                              (a) $89          (a) $134  
                                              (b) $26          (b) $ 80   
                                              (c) $89          (c) $134  
  Worldwide Emerging Markets                  (a) $86          (a) $124  
                                              (b) $23          (b) $ 71   
                                              (c) $86          (c) $124  
  Worldwide Hard Assets                       (a) $90          (a) $136  
                                              (b) $27          (b) $ 82   
                                              (c) $90          (c) $136  
  Worldwide Real Estate                       (a) $88          (a) $130  
                                              (b) $25          (b) $ 77   
                                              (c) $88          (c) $130  

EXPLANATION OF FEE TABLE AND EXAMPLES

      1. The purpose of the Fee Table is to show you the various expenses you
will incur directly or indirectly with the contract. The Fee Table reflects
expenses of the Separate Account as well as the investment portfolios.

      2. Every year you can take money out of your contract, without the
contingent deferred sales charge, of an amount equal to the greater of: (i) 10%
of the value of your contract (on a non-cumulative basis), or (ii) the IRS
minimum distribution requirement for your contract if issued as an Individual
Retirement Annuity, or (iii) the total of your purchase payments that have been
in the contract more than 7 complete years.

      3. Great American Reserve will not charge you the transfer fee even if
there is more than one transfer in a 30-day period during the accumulation phase
if the transfer is for the Dollar Cost Averaging, Sweep or Rebalancing Programs.
We will also not charge you a transfer fee on transfers made at the end of the
free look period. All reallocations made on the same day count as one transfer.

      4. Great American Reserve will not charge the contract maintenance charge
if the value of your contract is $50,000 or more, although, if you make a
complete withdrawal, Great American Reserve will charge the contract maintenance
charge.

      5. Premium taxes are not reflected. Premium taxes may apply depending on
the state where you live.

      6. The assumed average contract size is $30,000.

      7. THE EXAMPLES SHOULD NOT BE CONSIDERED A REPRESENTATION OF PAST OR
FUTURE EXPENSES. ACTUAL EXPENSES MAY BE GREATER OR LESS THAN THOSE SHOWN.

   
There is no condensed financial information presented because the sale of the
contracts began on March 3, 1998.    

1. THE ANNUITY CONTRACT

      This Prospectus describes the Fixed and Variable Annuity Contract offered
by Great American Reserve.

      An annuity is a contract between you, the owner, and an insurance company
(in this case Great American Reserve), where the insurance company promises to
pay you an income, in the form of annuity payments, beginning on a designated
date that is at least 90 days after we issue your contract. Until you decide to
begin receiving annuity payments, your annuity is in the accumulation phase.
Once you begin receiving annuity payments, your contract switches to the income
phase. The contract benefits from tax-deferral.

      Tax-deferral means that you are not taxed on earnings or appreciation on
the assets in your contract until you take money out of your contract.
   
      The contract is a variable annuity. You can choose among 40 investment
portfolios and, depending upon market conditions, you can make or lose money in
any of these portfolios. If you select the variable annuity portion of the
contract, the amount of money you are able to accumulate in your contract during
the accumulation phase depends upon the investment performance of the investment
portfolio(s) you select. The amount of the annuity payments you receive during
the income phase from the variable annuity portion of the contract also depends
upon the investment performance of the investment portfolios you select for the
income phase.    

      The contract contains a fixed account. The fixed account offers an
interest rate that is guaranteed to be no less than 3% by Great American
Reserve. If you select the fixed account, the amount of money you are able to
accumulate in your contract during the accumulation phase depends upon the total
interest credited to your contract. The amount of the annuity payments you
receive during the income phase from the fixed account portion of the contract
will remain level for the entire income phase.

      The contract also contains 3 guarantee periods within the MVA option. Your
money will earn interest at the rate set by Great American Reserve. The interest
rate is guaranteed by Great American Reserve for the time you agree to leave
your money in the guarantee period. We currently offer guarantee periods for 1,
3 and 5 years. To the extent you allocate money to a guarantee period, the
amount of money you are able to accumulate in your contract during the
accumulation phase depends upon the total interest credited to your contract. An
adjustment to your contract will apply to withdrawals, transfers or
annuitizations from the 1, 3 and 5 year guarantee periods prior to the end of
the selected period.

      As owner of the contract, you exercise all rights under the contract. You
can change the owner at any time by notifying Great American Reserve in writing.
You and another person can be named joint owners. We have described more
information on this in Section 10--Other Information.

2. ANNUITY PAYMENTS (THE INCOME PHASE)

      Under the contract you can receive regular income payments. You can choose
the month and year in which those payments begin. We call that date the annuity
date. Your annuity date can be any date selected by you. You can also choose
among income plans. We call those annuity options.

      We ask you to choose your annuity date when you purchase the contract.
With 30 days notice to us, you can change the annuity date or annuity option at
any time before the annuity date. Your annuity date cannot be any earlier than
90 days after we issue the contract. Annuity payments must begin by the earlier
of the annuitant's 90th birthday or the maximum date allowed by law. The
annuitant is the person whose life we look to when we determine annuity
payments.

      You can select an annuity option any time 30 days before the annuity date.
If you do not choose an annuity option, we will assume that you selected Option
2 which provides a life annuity with 10 years of guaranteed payments.

      On the annuity date the value of your contract, less any premium tax, plus
any market value adjustment (which may be positive or negative), less any
contingent deferred sales charge, and less any contract maintenance charge will
be applied under the annuity option you selected. If you select an annuity date
that is at least 4 years after your contract was issued and you choose an
annuity option that has a life contingency or is for a minimum of 5 years, the
value of your contract, less any premium tax and less any contract maintenance
charge will be applied under the annuity option you selected. A contingent
deferred sales charge will not be deducted under these circumstances.

      During the income phase, you can choose to have payments come from the
investment portfolios, the fixed account or both. Payments cannot come from the
MVA option during the income phase. If you don't tell us otherwise, your annuity
payments will be based on the investment allocations in the investment
portfolios and fixed account that were in place on the annuity date.

      If you choose to have any portion of your annuity payments come from the
investment portfolio(s), the dollar amount of your payment will depend upon 3
things: 1) the value of your contract in the investment portfolio(s) on the
annuity date, 2) the 3% or 5% (as you selected) assumed investment rate used in
the annuity table for the contract, and 3) the performance of the investment
portfolios you selected. You can choose either a 5% or a 3% assumed investment
rate. If the actual performance exceeds the 3% or 5% (as you selected) assumed
rate, your annuity payments will increase. Similarly, if the actual rate is less
than 3%, or 5% (as you selected) your annuity payments will decrease.

      Unless you notify us otherwise, we will pay the annuity payments to you.
You can change the payee at any time prior to the annuity date. Income from any
distribution will be reported to you for tax purposes.

      You can choose one of the following annuity options or any other annuity
option which is acceptable to Great American Reserve. After annuity payments
begin, you cannot change the annuity option.

      OPTION 1. INCOME FOR A SPECIFIED PERIOD. We will pay an income for a
specific number of years in equal installments.

      OPTION 2. LIFE ANNUITY WITH 5, 10 OR 20 YEARS GUARANTEED. We will make
monthly annuity payments so long as the annuitant is alive. However, when the
annuitant dies, if we have made annuity payments for less than the selected
guaranteed period, we will then continue to make annuity payments for the rest
of the guaranteed period to the beneficiary.

      OPTION 3. INCOME OF SPECIFIED AMOUNT. We will pay income of a specified
amount until the principal and interest are exhausted.

      OPTION 4. JOINT AND SURVIVOR ANNUITY. We will make monthly annuity
payments so long as the annuitant and a joint annuitant are both alive. When
either of these people die, the amount of the annuity payments we will make to
the survivor can be equal to 100%, 66 2/3% or 50% of the amount that we would
have paid if both were alive.

      Annuity payments are made monthly unless you have less than $5,000 to
apply toward a payment. In that case, Great American Reserve may make a single
lump sum payment to you. Likewise, if your annuity payments would be less than
$50 a month, Great American Reserve has the right to change the frequency of
payments so that your annuity payments are at least $50.

3. PURCHASE

PURCHASE PAYMENTS

      A purchase payment is the money you give us to buy the contract. The
minimum we will accept is $5,000 when the contract is bought as a non-qualified
contract. If you are buying the contract as part of an Individual Retirement
Annuity (IRA) the minimum we will accept is $2,000. For each guarantee period
of the MVA option, a minimum of $2,000 is required. The maximum we accept
is $500,000 without our prior approval. You can make additional purchase
payments of $500 or more to a non-qualified contract and $50 to an IRA contract.
However, if you select the automatic premium check option, you can make
additional payments of $200 each month for non-qualified contracts and $50 each
month for IRA contracts.

ALLOCATION OF PURCHASE PAYMENTS

     When you purchase a contract, we will allocate your purchase payment to the
fixed account, the guarantee periods of the MVA option and/or one or more of the
investment portfolios you have selected. CURRENTLY, YOU CAN ALLOCATE MONEY TO UP
TO 15 INVESTMENT  PORTFOLIOS AT ANY ONE TIME.  If you make  additional  purchase
payments,  we will allocate them in the same way as your first purchase  payment
unless  you tell us  otherwise.  Currently,  the  minimum  amount  which  can be
allocated  to any of the  guarantee  periods  of the MVA  option is  $2,000.  We
reserve the right to change this amount in the future.
   
      If you change your mind about owning the contract, you can cancel it
within 10 days after receiving it (or whatever period is required in your
state). When you cancel the contract within this time period, Great American
Reserve will not assess a contingent deferred sales charge. On the day we
receive your request we will return the value of your contract.  In some states,
we may be required to refund your purchase payment. If you have purchased the
contract as an IRA, we are required to give you back your purchase payment if
you decide to cancel your contract within 10 days after receiving it (or
whatever period is required in your state).    

      Once we receive your purchase payment and the necessary information, we
will issue your contract and allocate your first purchase payment within 2
business days. If you do not provide us all of the information needed, we will
contact you. If for some reason we are unable to complete this process within 5
business days, we will either send back your money or get your permission to
keep it until we get all of the necessary information. If you add more money to
your contract by making additional purchase payments, we will credit these
amounts to your contract within one business day. Our business day closes when
the New York Stock Exchange closes, usually 4:00 P.M. Eastern time.

ACCUMULATION UNITS

      The accumulation unit value for each account was arbitrarily set initially
at $10.00. The value of the variable annuity portion of your contract will
increase or decrease depending upon the investment performance of the investment
portfolio(s) you choose. In order to keep track of the value of your contract,
we use a unit of measure we call an accumulation unit. (An accumulation unit
works like a share of a mutual fund.) During the income phase of the contract we
call the unit an annuity unit.

      Every day we determine the value of an accumulation unit for each of the
investment portfolios by multiplying the accumulation unit value for the
previous period by a factor for the current period. The factor is determined by:

      1. dividing the value of an investment portfolio share at the end of the
current period (and any charges for taxes) by the value of an investment
portfolio share for the previous period; and

      2. subtracting the daily amount of the insurance charges. 

      The value of an accumulation unit may go up or down from day to day. 

      When you make a purchase payment, we credit your contract with
accumulation units. The number of accumulation units credited is determined by
dividing the amount of the purchase payment allocated to an investment portfolio
by the value of the accumulation unit for that investment portfolio.

      We calculate the value of an accumulation unit for each investment
portfolio after the New York Stock Exchange closes each day and then credit your
contract.

      EXAMPLE:

     On Wednesday we receive an additional  purchase payment of $4,000 from you.
You have told us you want this to go to the Common Stock Portfolio. When the New
York Stock Exchange closes on that Wednesday,  we determine that the value of an
accumulation  unit for the Common  Stock  Portfolio  is $12.25.  We then  divide
$4,000 by $12.25  and credit  your  contract  on  Wednesday  night  with  326.53
accumulation units for the Common Stock Portfolio.

4. INVESTMENT OPTIONS

INVESTMENT PORTFOLIOS
   
     The contract offers 40 investment  portfolios  which are listed below.  You
can  invest  in up to 15  investment  portfolios  at any  one  time.  Additional
investment portfolios may be available in the future.    

      Shares of the funds are offered in connection with certain variable
annuity contracts and variable life insurance policies of various life insurance
companies which may or may not be affiliated with Great American Reserve.
Certain investment portfolios are also sold directly to qualified plans. The
funds do not believe that offering their shares in this manner will be
disadvantageous to you.

      YOU SHOULD READ THE PROSPECTUSES FOR THESE FUNDS CAREFULLY BEFORE
INVESTING. COPIES OF THESE PROSPECTUSES ARE ATTACHED TO THIS PROSPECTUS.

      CONSECO SERIES TRUST

      Conseco Series Trust is a mutual fund with multiple portfolios. Conseco
Series Trust is managed by Conseco Capital Management, Inc. The following
portfolios are available under the contract:

      Asset Allocation Portfolio
      Common Stock Portfolio
      Corporate Bond Portfolio
      Government Securities Portfolio
      Money Market Portfolio

      THE ALGER AMERICAN FUND

      The Alger American Fund is a mutual fund with multiple portfolios. Fred
Alger Management, Inc. serves as the investment adviser. The following
portfolios are available under the contract:

      Alger American Growth Portfolio
      Alger American Leveraged AllCap Portfolio
      Alger American MidCap Growth Portfolio
      Alger American Small Capitalization Portfolio

      AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.

      American Century Variable Portfolios, Inc. is a series of funds managed by
American Century Investment Management, Inc. The following portfolios are
available under the contract:

      VP Income & Growth
      VP International
      VP Value
     
      BERGER INSTITUTIONAL PRODUCTS TRUST

      Berger Institutional Products Trust is a mutual fund with multiple
portfolios. Berger Associates is the investment adviser to all portfolios except
the Berger/BIAM IPT--International Fund. BBOI Worldwide LLC is the adviser to
the Berger/BIAM IPT--International Fund. The following portfolios are available
under the contract:

      Berger IPT--100 Fund
      Berger IPT--Growth and Income Fund
      Berger IPT--Small Company Growth Fund
      Berger/BIAM IPT--International Fund

      THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.

      The Dreyfus Socially Responsible Growth Fund, Inc. is managed by The
Dreyfus Corporation. Dreyfus has hired NCM Capital Management Group, Inc. to
serve as sub-investment adviser and provide day-to-day management of the Fund's
investments.

      DREYFUS STOCK INDEX FUND

      The Dreyfus Corporation serves as the Fund's manager. Dreyfus has hired
its affiliate, Mellon Equity Associates, to serve as the Fund's index fund
manager and provide day-to-day management of the Fund's investments.
   
      DREYFUS VARIABLE INVESTMENT FUND

      The Dreyfus Variable Investment Fund is a mutual fund with multiple 
portfolios.  The Dreyfus Corporation serves as the investment adviser.  The
following portfolios are available under the contract:

      Disciplined Stock Portfolio
      International Value Portfolio
     
    
      FEDERATED INSURANCE SERIES

      Federated Insurance Series is a mutual fund with multiple portfolios.
Federated Advisers is the investment adviser. The following portfolios are
available under the contract:

      Federated High Income Bond Fund II
      Federated International Equity Fund II
      Federated Utility Fund II
   
      INVESCO VARIABLE INVESTMENT FUNDS, INC.

      INVESCO Variable Investment Funds, Inc. is a mutual fund with multiple
portfolios.  INVESCO Funds Group, Inc. is the investment adviser.  The
following portfolios are available under the contract:

       INVESCO VIF - High Yield Portfolio
       INVESCO VIF - Industrial Income Portfolio
    
      JANUS ASPEN SERIES

      The Janus Aspen Series is a mutual fund with multiple portfolios which are
advised by Janus Capital Corporation. The following portfolios are available
under the contract:

      Aggressive Growth Portfolio
      Growth Portfolio
      Worldwide Growth Portfolio

      LAZARD RETIREMENT SERIES, INC.

      Lazard Retirement Series, Inc. is a mutual fund with multiple portfolios.
Lazard Asset Management, a division of Lazard Freres & Co. LLC, is the
investment manager for each portfolio. The following portfolios are available
under the contract:

      Lazard Retirement Equity Portfolio
      Lazard Retirement Small Cap Portfolio

      LORD ABBETT SERIES FUND, INC.

      Lord Abbett Series Fund, Inc. is a mutual fund managed by Lord, Abbett &
Co. The following portfolio is available under the contract:

      Growth and Income Portfolio


      MITCHELL HUTCHINS SERIES TRUST

      Mitchell Hutchins Series Trust is a mutual fund with multiple portfolios.
Mitchell Hutchins Asset Management Inc. provides advisory and administrative
services to the Fund. The following portfolio is available under the contract:

      Growth and Income Portfolio

      NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST

      Each portfolio of Neuberger & Berman Advisers Management Trust invests in
a corresponding series of Advisers Managers Trust. All series of Advisers
Managers Trust are managed by Neuberger & Berman Management Incorporated. The
following are available under the contract:

      Limited Maturity Bond Portfolio
      Partners Portfolio

      STRONG OPPORTUNITY FUND II, INC.

      Strong Opportunity Fund II is a mutual fund managed by Strong Capital
Management, Inc. The following portfolio is available under the contract:

      Opportunity Fund II

      STRONG VARIABLE INSURANCE FUNDS, INC.

      Strong Variable Insurance Funds, Inc. is a mutual fund with multiple
series. Strong Capital Management, Inc. serves as the investment adviser. The
following series is available under the contract:

      Growth Fund II

      VAN ECK WORLDWIDE INSURANCE TRUST

      Van Eck Worldwide Insurance Trust is a mutual fund with multiple
portfolios which are managed by Van Eck Associates Corporation. The following
portfolios are available under the contract:

      Worldwide Bond Fund
      Worldwide Emerging Markets Fund
      Worldwide Hard Assets Fund
      Worldwide Real Estate Fund

THE FIXED ACCOUNT

      You can invest in the one year fixed account of Great American Reserve.
The fixed account offers an interest rate that is guaranteed to be no less than
3% annually by Great American Reserve. If you select the fixed account, your
money will be placed with the other general assets of Great American Reserve.

THE MVA OPTION

      The contract also offers three guarantee periods of the market value
adjustment option (MVA option). A guarantee period is the period of time for
which interest is credited in the market value adjustment option. Each
allocation or transfer to the MVA option creates one or more new guarantee
periods. We currently offer guarantee periods of 1, 3 and 5 years. You can
allocate your purchase payment or transfer money to any of the currently
available periods.

      The guarantee periods of the MVA option offer interest rates that are
guaranteed by Great American Reserve. Interest rates may differ from time to
time because of changes in market conditions. The interest rates set for a
guarantee period for new purchase payments may be different from the interest
rates offered for money already in the guarantee periods. We set interest rates
at our discretion. Once we set an interest rate for a guarantee period, it will
not change during that period.

      If you do not specify a guarantee period at the time of renewal, we will
select the same guarantee period that just finished so long as it does not
extend beyond the latest annuity date. If it does, we will choose the one year
period. If there is no guarantee period for the same period available, the one
year period will be selected. If it is not available, the next longest period
will be selected.

      If you take money out (whether by withdrawal, transfer or annuitization)
of the guarantee period before the end of the period in excess of the free
amount (see below), an adjustment will be made to the amount withdrawn. This
adjustment is referred to as a market value adjustment. The market value
adjustment can increase or decrease the amount you take out of your contract.
However, after the first year in a period, you can make one withdrawal each year
of up to a total of 10% of the value of your MVA option in that period and no
market value adjustment will be made to that withdrawal (free amount).

      We will not apply a market value adjustment for any withdrawals in the
following situations: (1) to pay a death benefit; (2) to pay fees or charges
under the contract; (3) amounts which are withdrawn or transferred during the
30-day period before the end of the guarantee period; or (4) when your contract
switches to the income phase if your annuity payments begin after the 4th year
from the date your contract was issued and you have chosen an annuity option
that provides for a life contingency or is for a period of at least 5 years.

      The market value adjustment is determined by comparing the U.S. Treasury
rate which was in effect at the beginning of the guarantee period for the length
of the guarantee period selected versus the current U.S. Treasury Rate as of the
date of the withdrawal or transfer for the number of years remaining (rounded
up) plus .005. The U.S. Treasury Rate is the Bloomberg published Treasury rate
found in the Wall Street Journal or on the Bloomberg System, representing the
last trade made in the Treasury market for the applicable maturities related to
the product. In general, if interest rates have dropped between the time you
allocated your money to the guarantee period and the time you took it out, there
will be a positive adjustment to the value of your contract. But, if interest
rates have increased between the time you allocated your money to the guarantee
period and the time you took it out, there will be a negative adjustment.

      The Appendix contains more information regarding how Great American
Reserve calculates the market value adjustment, including examples.

TRANSFERS
   
      You can transfer money among the fixed account, the MVA option and the 40
investment portfolios. However, you cannot be invested in more than 15
investment portfolios, the 3 guarantee periods of the MVA option and/or the
fixed account at any time.    

      TRANSFERS DURING THE ACCUMULATION PHASE.

      You can make one transfer in a 30-day period during the accumulation phase
without charge. You can make a transfer to or from the fixed account, the MVA
option and to or from any investment portfolio. Transfers from a guarantee
period of the MVA option before the end of the period may be subject to an
adjustment. If you make more than one transfer in a 30-day period, a transfer
fee of $25 may be deducted. The following apply to any transfer during the
accumulation phase:

      1. The minimum amount which you can transfer is $500 or your entire value
in the investment portfolio, or $2,000 into any guarantee period of the MVA
option or fixed account. This requirement is waived if the transfer is pursuant
to the Dollar Cost Averaging or Rebalancing Programs.

      2. You must leave at least $500 in each investment portfolio, guarantee
period of the MVA option or the fixed account after you make a transfer unless
the entire amount is being transferred. Transfers out of the fixed account are
limited to 20% of the value of your contract every 6 months.

      3. Your request for a transfer must clearly state which investment
portfolio(s), the guarantee period of the MVA option or the fixed account are
involved in the transfer.

      4. Your request for transfer must clearly state how much the transfer is
for.

      TRANSFERS DURING THE INCOME PHASE.

      You can only make two transfers every year during the income phase. The
two transfers are free. We measure a year from the anniversary of the day we
issued your contract. The following apply to any transfer during the income
phase:

      1. You can make transfers at least 30 days before the due date of the
first annuity payment for which the transfer will apply.

      2. The minimum amount which you can transfer is $500 or your entire value
in the investment portfolio.

      3. You must leave at least $500 in each investment portfolio (or $0 if you
are transferring the entire amount) after a transfer.

      4. No transfers can be made between the fixed account and the investment
portfolios. You may only make transfers between the investment portfolios.

      This product is not designed for professional market timing organizations.
Great American Reserve has reserved the right to modify the transfer privileges
described above.

      TELEPHONE TRANSFERS. You can elect to make transfers by telephone. You can
also authorize someone else to make transfers for you. If you own the contract
with a joint owner, unless Great American Reserve is instructed otherwise, Great
American Reserve will accept instructions from either you or the other owner.
Great American Reserve will use reasonable procedures to confirm that
instructions given us by telephone are genuine. All telephone calls will be
recorded and the caller will be asked to produce personalized data about the
owner before we will make the telephone transfer. We will send you a written
confirmation of the transfer. If Great American Reserve fails to use such
procedures, we may be liable for any losses due to unauthorized or fraudulent
instructions.

DOLLAR COST AVERAGING PROGRAM

      The Dollar Cost Averaging Program allows you to systematically transfer a
set amount either monthly, quarterly, semi-annually or annually from the Money
Market Portfolio or the fixed account to any of the other investment
portfolio(s). You cannot transfer to the MVA option under this program. By
allocating amounts on a regular schedule as opposed to allocating the total
amount at one particular time, you may be less susceptible to the impact of
market fluctuations.

      You must have at least $2,000 in the Money Market Portfolio or the fixed
account in order to participate in the Dollar Cost Averaging Program.

      All Dollar Cost Averaging transfers will be made on the first business day
of the month. Dollar Cost Averaging must be for 36-60 months. Dollar Cost
Averaging will end when the value in the Money Market Portfolio or the fixed
account is zero. We will notify you when that happens.

      If you participate in the Dollar Cost Averaging Program, the transfers
made under the program are not taken into account in determining any transfer
fee.

REBALANCING PROGRAM

      Once your money has been allocated among the investment portfolios, the
performance of each portfolio may cause your allocation to shift. If the value
of your contract is at least $5,000, you can direct us to automatically
rebalance your contract to return to your original percentage allocations by
selecting our Rebalancing Program. You can tell us whether to rebalance
quarterly, semi-annually or annually. We will measure these periods from the
date you selected. You must use whole percentages in 1% increments for
rebalancing. There will be no rebalancing within the fixed account or the MVA
option. You can discontinue rebalancing at any time. You can change your
rebalancing requests at any time in writing which we must receive before the
next rebalancing date. If you participate in the Rebalancing Program, the
transfers made under the program are not taken into account in determining any
transfer fee.

EXAMPLE:

      Assume that you want your initial purchase payment split between 2
investment portfolios. You want 40% to be in the Corporate Bond Portfolio and
60% to be in Growth Portfolio. Over the next 2 1/2 months the bond market does
very well while the stock market performs poorly. At the end of the first
quarter, the Corporate Bond Portfolio now represents 50% of your holdings
because of its increase in value. If you had chosen to have your holdings
rebalanced quarterly, on the first day of the next quarter, Great American
Reserve would sell some of your units in the Corporate Bond Portfolio to bring
its value back to 40% and use the money to buy more units in the Growth
Portfolio to increase those holdings to 60%.

ASSET ALLOCATION PROGRAM

      Great American Reserve understands the importance of advice from a
financial adviser regarding your investments in the contract (asset allocation
program). Certain investment advisers have made arrangements with us to make
their services available to you. Great American Reserve has not made any
independent investigation of these advisers and is not endorsing such programs.
You may be required to enter into an advisory agreement with your investment
adviser to have the fees paid out of your contract during the accumulation
phase.

      Great American Reserve will, pursuant to an agreement with you, make a
partial withdrawal from the value of your contract to pay for the services of
the investment adviser. If the contract is non-qualified, the withdrawal will be
treated like any other distribution and may be included in gross income for
federal tax purposes and, if you are under age 59 1/2, may be subject to a tax
penalty. If the contract is qualified, the withdrawal for the payment of fees
may not be treated as a taxable distribution if certain conditions are met.
Additionally, any withdrawals for this purpose may be subject to a contingent
deferred sales charge. You should consult a tax adviser regarding the tax
treatment of the payment of investment adviser fees from your contract.

SWEEP PROGRAM

      You can elect to transfer (sweep) your earnings from the fixed account to
the investment portfolios on a periodic and systematic basis.

VOTING RIGHTS

      Great American Reserve is the legal owner of the investment portfolio
shares. However, Great American Reserve believes that when an investment
portfolio solicits proxies in conjunction with a vote of shareholders, it is
required to obtain from you and other owners instructions as to how to vote
those shares. When we receive those instructions, we will vote all of the shares
we own in proportion to those instructions. Should Great American Reserve
determine that it is no longer required to comply with the above, we will vote
the shares in our own right.

SUBSTITUTION

      Great American Reserve may, in the interest of shareholders, deem it
necessary to discontinue one or more of the investment portfolios or substitute
a new portfolio for an existing portfolio. In the event that such a situation
might occur, you will be notified in advance. Prior approval by the Securities
and Exchange Commission will be obtained before any such change is made.

5. EXPENSES

      There are charges and other expenses associated with the contract that
reduce the return on your investment in the contract. These charges and expenses
are:

INSURANCE CHARGES

      Each day, Great American Reserve makes a deduction for its insurance
charges. Great American Reserve does this as part of its calculation of the
value of the accumulation units and the annuity units. The insurance charge has
two parts: 1) the mortality and expense risk charge and 2) the administrative
charge.

      MORTALITY AND EXPENSE RISK CHARGE. This charge is equal, on an annual
basis, to 1.25% of the average daily value of the contract invested in an
investment portfolio, after expenses have been deducted. This charge is for the
insurance benefits provided under the contract and certain administrative and
distribution expenses associated with the contract.

      ADMINISTRATIVE CHARGE. This charge is equal, on an annual basis, to .15%
of the average daily value of the contract invested in an investment portfolio,
after expenses have been deducted. This charge may be increased but will not
exceed .25% of the average daily value of the contract invested in an investment
portfolio, after expenses have been deducted. We will give you 60 days' notice
if this charge is increased. This charge is for certain administrative expenses.

CONTRACT MAINTENANCE CHARGE

      During the accumulation phase, every year on the anniversary of the date
when your contract was issued, Great American Reserve deducts $30 from your
contract as a contract maintenance charge. We reserve the right to change this
charge but it will not be more than $60 each year. No contract maintenance
charge is deducted during the income phase. This charge is for certain
administrative expenses associated with the contract.

      Under current practices, Great American Reserve does not deduct this
charge if the value of your contract is $50,000 or more. Great American Reserve
may some time in the future discontinue this practice and deduct the charge.

      If you make a complete withdrawal from your contract, the contract
maintenance charge will also be deducted. The charge will be deducted if the
annuity date is other than an anniversary.

CONTINGENT DEFERRED SALES CHARGE

      During the accumulation phase, you can make withdrawals from your
contract. Great American Reserve keeps track of each purchase payment.

      Every year you can take money out of your contract, without charge, of an
amount equal to the greater of: (1) 10% of the value of your contract (on a
non-cumulative basis), or (2) the IRS minimum distribution requirement for this
contract if it was issued under an Individual Retirement Annuity, or (3) the
total of your purchase payments that have been in the contract more than 7
complete years. Withdrawals in excess of these amounts will be charged a
contingent deferred sales charge which equals:

NO. OF YEARS                                                    CONTINGENT
FROM RECEIPT                                                  DEFERRED SALES
OF PURCHASE PAYMENT                                               CHARGE
- -----------------------------------------------------------------------------
                                                      
First Year......................................................    7%
Second Year.....................................................    7%
Third Year......................................................    6%
Fourth Year.....................................................    5%
Fifth Year......................................................    4%
Sixth Year......................................................    3%
Seventh Year....................................................    2%
Eighth Year and more............................................    0%
                           
      In addition, the following circumstances further limit or reduce 
withdrawal charges: for issue ages up to 52, there is no contingent
deferred sales charge made after the 15th contract year and later; for
issue ages 53 to 56, there is no contingent deferred sales charge made
after you attain age 67 or later; for issue ages 57 and later, any
otherwise applicable contingent deferred sales charge will be
multiplied by a factor ranging from .9 to 0 for contract years one
through ten and  later, respectively.

      The contingent deferred sales charge is assessed against each purchase
payment withdrawn and will reduce the remaining value of your contract. The
contingent deferred sales charge compensates us for expenses associated with
selling the contract.

      Withdrawals from a guarantee period of the MVA option may also be subject
to a market value adjustment. (See the Appendix for information on the market
value adjustment.)

      NOTE: For tax purposes, withdrawals are generally considered to have come
from earnings first.

      Great American Reserve does not assess the contingent deferred sales
charge on death benefits or on any payments paid out as annuity payments if your
annuity date is at least four years after we issue your contract and your
annuity option has a life contingency or is for a minimum of 5 years.

REDUCTION OR ELIMINATION OF THE CONTINGENT DEFERRED SALES CHARGE

      Great American Reserve will reduce or eliminate the amount of the
contingent deferred sales charge when the contract is sold under circumstances
which reduce its sales expenses. Some examples are: if there is a large group of
individuals that will be purchasing the contract or a prospective purchaser
already had a relationship with Great American Reserve. Great American Reserve
will not deduct a contingent deferred sales charge when a contract is issued to
an officer, director or employee of Great American Reserve or any of its
affiliates. Any circumstances resulting in the reduction or elimination of the
contingent deferred sales charge requires our prior approval. In no event will
elimination of the contingent deferred sales charge be permitted where it would
be unfairly discriminatory to any person.

TRANSFER FEE

      You can make one free transfer every 30 days during the accumulation
phase. If you make more than one transfer in a 30-day period, you could be
charged a transfer fee of $25 per transfer. We reserve the right to change the
transfer fee. The transfer fee is deducted from the account from which the
transfer was made. If the entire amount in the account is transferred, the fee
will be deducted from the amount transferred. If you transfer money from more
than one account, the charge is deducted from the account with the largest
balance. The two transfers permitted each year during the income phase are free.

      All reallocations made in the same day count as one transfer. Transfers
made at the end of the free look period by us are not counted in determining the
transfer fee. If the transfer is part of the Dollar Cost Averaging Program, the
Rebalancing Program or the Sweep Program it will not count in determining the
transfer fee.

      Transfers from a guarantee period of the MVA option may also be subject to
a market value adjustment. (See the Appendix for information on the market value
adjustment.)

PREMIUM TAXES

      Some states and other governmental entities (e.g., municipalities) charge
premium taxes or similar taxes. Great American Reserve is responsible for the
payment of these taxes and will make a deduction from the value of the contract
for them. These taxes are due either when the contract is issued or when annuity
payments begin. It is Great American Reserve's current practice to deduct these
taxes when either annuity payments begin or upon partial or full surrender of
the contract. Great American Reserve may in the future discontinue this practice
and assess the charge when the tax is due. Premium taxes currently range from 0%
to 3.5%, depending on the state.

INCOME TAXES

      Great American Reserve will deduct from the contract for any income taxes
which it incurs because of the contract. At the present time, we are not making
any such deductions.

INVESTMENT PORTFOLIO EXPENSES

      There are deductions from and expenses paid out of the assets of the
various investment portfolios, which are described in the attached fund
prospectuses.

6. TAXES

      NOTE: GREAT AMERICAN RESERVE HAS PREPARED THE FOLLOWING INFORMATION ON
TAXES AS A GENERAL DISCUSSION OF THE SUBJECT. IT IS NOT INTENDED AS TAX ADVICE
TO ANY INDIVIDUAL. YOU SHOULD CONSULT YOUR OWN TAX ADVISER ABOUT YOUR OWN
CIRCUMSTANCES. GREAT AMERICAN RESERVE HAS INCLUDED IN THE STATEMENT OF
ADDITIONAL INFORMATION AN ADDITIONAL DISCUSSION REGARDING TAXES.

ANNUITY CONTRACTS IN GENERAL

      Annuity contracts are a means of setting aside money for future needs
usually retirement. Congress recognized how important saving for retirement was
and provided special rules in the Internal Revenue Code (Code) for annuities.

      Simply stated these rules provide that you will not be taxed on the
earnings on the money held in your annuity contract until you take the money
out. This is referred to as tax-deferral. There are different rules as to how
you will be taxed depending on how you take the money out and the type of
contract--qualified or non-qualified (see following sections).

      You, as the owner, will not be taxed on increases in the value of your
contract until a distribution occurs--either as a withdrawal or as annuity
payments. When you make a withdrawal you are taxed on the amount of the
withdrawal that is earnings. For annuity payments, different rules apply. A
portion of each annuity payment is treated as a partial return of your purchase
payments and will not be taxed. The remaining portion of the annuity payment
will be treated as ordinary income. How the annuity payment is divided between
taxable and non-taxable portions depends upon the period over which the annuity
payments are expected to be made. Annuity payments received after you have
received all of your purchase payments are fully includible in income.

      When a non-qualified contract is owned by a non-natural person (e.g.,
corporation or certain other entities other than tax-qualified trusts), the
contract will generally not be treated as an annuity for tax purposes.

QUALIFIED AND NON-QUALIFIED CONTRACTS

      If you purchase the contract as an individual and not under an Individual
Retirement Annuity (IRA), your contract is referred to as a non-qualified
contract.

      If you purchase the contract under an IRA, your contract is referred to as
a qualified contract.

WITHDRAWALS--NON-QUALIFIED CONTRACTS

      If you make a withdrawal from your contract, the Code generally treats
such a withdrawal as first coming from earnings and then from your purchase
payments. Such withdrawn earnings are includible in income.

      The Code also provides that any amount received under an annuity contract
which is included in income may be subject to a penalty. The amount of the
penalty is equal to 10% of the amount that is includible in income. Some
withdrawals will be exempt from the penalty. They include any amounts: (1) paid
on or after you reach age 59 1/2; (2) paid after you die; (3) paid if you become
totally disabled (as that term is defined in the Code); (4) paid in a series of
substantially equal payments made annually (or more frequently) under a lifetime
annuity; (5) paid under an immediate annuity; or (6) which come from purchase
payments made prior to August 14, 1982.

WITHDRAWALS--QUALIFIED CONTRACTS

      The above information describing the taxation of non-qualified contracts
does not apply to qualified contracts. There are special rules that govern with
respect to qualified contracts. We have provided a more complete discussion in
the Statement of Additional Information.

DIVERSIFICATION

      The Code provides that the underlying investments for a variable annuity
must satisfy certain diversification requirements in order to be treated as an
annuity contract. Great American Reserve believes that the investment portfolios
are being managed so as to comply with the requirements.

INVESTOR CONTROL

      Neither the Code nor the Internal Revenue Service Regulations issued to
date provide guidance as to the circumstances under which you, because of the
degree of control you exercise over the underlying investments, and not Great
American Reserve would be considered the owner of the shares of the investment
portfolios. If this occurs, it will result in the loss of the favorable tax
treatment for the contract. It is unknown to what extent under federal tax law
owners are permitted to select investment portfolios, to make transfers among
the investment portfolios or the number and type of investment portfolios owners
may select from. If any guidance is provided which is considered a new position,
then the guidance would generally be applied prospectively. However, if such
guidance is considered not to be a new position, it may be applied
retroactively. This would mean that you, as the owner of the contract, could be
treated as the owner of the investment portfolios.

      Due to the uncertainty in this area, Great American Reserve reserves the
right to modify the contract as reasonably deemed necessary to maintain
favorable tax treatment.

7. ACCESS TO YOUR MONEY

      You can have access to the money in your contract: (1) by making a
withdrawal (either a partial or a complete withdrawal); (2) by electing to
receive annuity payments; or (3) when a death benefit is paid to your
beneficiary. Withdrawals can only be made during the accumulation phase.
   
      When you make a complete withdrawal you will receive the value of the
contract on the day you made the withdrawal less any applicable contingent
deferred sales charge, less any premium tax less any contract maintenance charge
and plus or minus any market value adjustment (which may be positive or
negative).  (See Section 5. Expenses for a discussion of the charges and Section
4. Investment Options--The MVA Option and the Appendix for a discussion of
withdrawals from the MVA option.)    

      You must tell us which account (investment portfolio(s), guarantee periods
of the MVA option and/or the fixed account) you want the withdrawal to come
from. Under most circumstances, the amount of any partial withdrawal from any
investment portfolio, guarantee period of the MVA option or the fixed account
must be for at least $500. Great American Reserve requires that after a partial
withdrawal is made there must be at least $500 left in your contract.

      INCOME TAXES, TAX PENALTIES AND CERTAIN RESTRICTIONS MAY APPLY TO ANY
WITHDRAWAL YOU MAKE.

SYSTEMATIC WITHDRAWAL PROGRAM

      The Systematic Withdrawal Program allows you to choose to receive your
automatic payments either monthly, quarterly, semi-annually or annually. You
must have at least $5,000 in your contract to start the program. You cannot take
systematic withdrawals from any guarantee period of the MVA option. You can
instruct us to withdraw a specific amount which can be a percentage of the value
of your contract or a dollar amount. The systematic withdrawal program will end
any time you designate. If you make a partial withdrawal outside the program and
the value of your contract is less than $5,000 the program will automatically
terminate. Great American Reserve does not have any charge for this program,
however, the withdrawal may be subject to a contingent deferred sales charge.
For a discussion of the withdrawal charge, see Section 5. Expenses.

      All systematic withdrawals will be paid on the last business day of the
month (beginning with the first full month after you bought your contract).

      You may not participate in the Systematic Withdrawal Program and the
Dollar Cost Averaging Program at the same time.

      INCOME TAXES AND TAX PENALTIES MAY APPLY TO SYSTEMATIC WITHDRAWALS.

SUSPENSION OF PAYMENTS OR TRANSFERS

      Great American Reserve may be required to suspend or postpone payments for
withdrawal or transfers for any period when:

      1. the New York Stock Exchange is closed (other than customary weekend and
holiday closings);

      2. trading on the New York Stock Exchange is restricted;

      3. an emergency exists as a result of which disposal of shares of the
investment portfolios is not reasonably practicable or Great American Reserve
cannot reasonably value the shares of the investment portfolios;

      4. during any other period when the Securities and Exchange Commission, by
order, so permits for the protection of owners.

      Great American Reserve has reserved the right to defer payment for a
withdrawal or transfer from the fixed account for the period permitted by law
but not for more than six months.

8. PERFORMANCE
   
      Great American Reserve may periodically advertise performance of the
annuity investment in the various investment portfolios. Great American Reserve
will calculate performance by determining the percentage change in the value of
an accumulation unit by dividing the increase (decrease) for that unit by the
value of the accumulation unit at the beginning of the period. This performance
number reflects the deduction of the insurance charges and the fees and expenses
of the investment portfolio. It does not reflect the deduction of any applicable
contract maintenance charge and contingent deferred sales charge. The deduction
of any applicable contract maintenance charge and contingent deferred sales
charge would reduce the percentage increase or make greater any percentage
decrease. Any advertisement will also include standardized average annual total
return figures which reflect the deduction of the insurance charges, contract
maintenance charge, contingent deferred sales charge and the fees and expenses
of the investment portfolio.

     For periods  starting  prior to the date the contracts  were first offered,
the performance will be based on the historical performance of the corresponding
portfolios,  modified to reflect the charges and  expenses of the contract as if
the  contract  had  been  in   existence   during  the  period   stated  in  the
advertisement.  These  figures  should  not be  interpreted  to  reflect  actual
historic performance.

      Great American Reserve may, from time to time, include in its advertising
and sales materials, tax deferred compounding charts and other hypothetical
illustrations, which may include comparisons of currently taxable and tax
deferred investment programs, based on selected tax brackets.

9. DEATH BENEFIT

UPON YOUR DEATH

      If you die before annuity payments begin, Great American Reserve will pay
a death benefit to your beneficiary (see below). If you have a joint owner, the
death benefit will be paid when the first owner dies. The surviving joint owner
will be treated as the beneficiary.

      If death occurs prior to age 90, the amount of the death benefit will be
the greater of:

      (1) the value of your contract at the time Great American Reserve receives
      proof of death and a payment election; or (2) the total purchase payments
      you have made, less any adjusted partial withdrawals, increased by 5% each
      year up to the date of death. Adjusted partial withdrawal means the amount
      of the partial withdrawal multiplied by the amount of the death benefit
      just before the partial withdrawal divided by the value of your contract
      just before the partial withdrawal. A partial withdrawal is the amount
      paid to you plus any taxes withheld less any contingent deferred sales
      charge.

      If death occurs at age 90 or later, the death benefit will be the 
contract value at the time Great American Reserve receives proof of death and
a payment election.

      The entire death benefit must be paid within 5 years of the date of death
unless the beneficiary elects to have the death benefit payable under an annuity
option. The death benefit payable under an annuity option must be paid over the
beneficiary's lifetime or for a period not extending beyond the beneficiary's
life expectancy. Payment must begin within one year of the date of death. If the
beneficiary is the spouse of the owner, he/she can continue the contract in
his/her own name at the then current value. If a lump sum payment is elected and
all the necessary requirements are met, the payment will be made within 7 days.
Different rules may apply in the case of an Individual Retirement Annuity.
  
      If you or any joint owner (who is not the annuitant) dies during the
income phase, any remaining payments under the annuity option elected will
continue at least as rapidly as under the method of distribution prior to the
death of the owner or joint owner. If you die during the income phase, the
beneficiary becomes the owner. If any joint owner dies during the income phase,
the surviving joint owner, if any, will be treated as the primary beneficiary.
Any other beneficiary on record at the time of death will be treated as a
contingent beneficiary.  Different rules may apply in the case of an
Individual Retirement Annuity.    

DEATH OF ANNUITANT

      If the annuitant, who is not an owner or joint owner, dies during the
accumulation phase, you can name a new annuitant. Unless another annuitant is
named within 30 days of the death of the annuitant, you will become the
annuitant. However, if the owner is a non-natural person (for example, a
corporation), then the death of the annuitant will be treated as the death of
the owner, and a new annuitant may not be named.

      Upon the death of the annuitant during the income phase, the death
benefit, if any, will be as provided for in the annuity option selected.

10. OTHER INFORMATION

GREAT AMERICAN RESERVE

      Great American Reserve Insurance Company (Great American Reserve) was
originally organized in 1937. It is principally engaged in the life insurance
business in 49 states and the District of Columbia. Great American Reserve is a
stock company organized under the laws of the state of Texas and is an indirect
wholly-owned subsidiary of Conseco, Inc. (Conseco). The operations of Great
American Reserve are handled by Conseco. Conseco is a publicly owned financial
services organization headquartered in Carmel, Indiana. Through its
subsidiaries, Conseco is one of the nation's leading providers of supplemental
health insurance, retirement annuities and universal life insurance.

THE SEPARATE ACCOUNTS

      Great American Reserve has established two separate accounts to hold the
assets that underlie the contracts. One account, Great American Reserve Variable
Annuity Account F, serves the variable annuity portion of the contract. The
other separate account, Great American Reserve Market Value Adjustment Account,
serves the portion of the contract that may be subject to a market value
adjustment. The Board of Directors of Great American Reserve adopted a
resolution to establish the Separate Accounts under Texas Insurance law on
September 26, 1997. Great American Reserve Variable Annuity Account F is
registered with the Securities and Exchange Commission as a unit investment
trust under the Investment Company Act of 1940. Great American Reserve Market
Value Adjustment Account is not registered with the Securities and Exchange
Commission.

      The assets of the Separate Accounts are held in Great American Reserve's
name on behalf of the Separate Accounts and legally belong to Great American
Reserve. However, those assets that underlie the contracts, are not chargeable
with liabilities arising out of any other business Great American Reserve may
conduct. All the income, gains and losses (realized or unrealized) resulting
from these assets are credited to or charged against the contracts and not
against any other contracts Great American Reserve may issue.

DISTRIBUTOR

      Conseco Equity Sales, Inc. (CES), 11815 N. Pennsylvania Street, Carmel,
Indiana 46032 acts as the distributor of the contracts. CES, an affiliate of
Great American Reserve, is registered as a broker-dealer under the Securities
Exchange Act of 1934. CES is a member of the National Association of Securities
Dealers, Inc.

      Commissions will be paid to broker-dealers who sell the contracts.
Broker-dealers commissions may cost up to 8.25% of purchase payments and may
include reimbursement of promotional or distribution expenses associated with
the marketing of the contracts. Great American Reserve may, by agreement with
the broker-dealer, pay commissions as a combination of a certain percentage
amount at the time of sale and a trail commission. This combination may result
in the broker-dealer receiving more commission over time than would be the case
if it had elected to receive only a commission at the time of sale. The
commission rate paid to the broker-dealer will depend upon the nature and level
of services provided by the broker-dealer.

OWNERSHIP

      The contract is an allocated fixed and variable deferred annuity contract.
This group contract is issued to a contract holder, for the benefit of the
participants in the group. You are a participant in the group and will receive a
certificate evidencing your ownership. You, as the owner of a certificate, are
entitled to all the rights and privileges of ownership. As used in this
prospectus, the term contract refers to your certificate. In some states, an
individual fixed and variable deferred annuity contract may be available
instead, which is identical to the group contract described in this prospectus
except that it is issued directly to the owner.

      Spousal joint owners are allowed with this contract (except if it is
issued pursuant to a qualified plan). Upon the death of either joint owner, the
surviving owner will be the designated beneficiary. Any other beneficiary
designation at the time the contract was issued or as may have been later
changed will be treated as a contingent beneficiary unless otherwise indicated.

BENEFICIARY

      The beneficiary is the person(s) or entity you name to receive any death
benefit. The beneficiary is named at the time the contract is issued. Unless an
irrevocable beneficiary has been named, you can change the beneficiary at any
time before you die.

ASSIGNMENT

      You can assign the contract at any time during your lifetime. Great
American Reserve will not be bound by the assignment until it receives the
written notice of the assignment. Great American Reserve will not be liable for
any payment or other action we take in accordance with the contract before we
receive notice of the assignment. AN ASSIGNMENT MAY BE A TAXABLE EVENT.

      If the contract is issued pursuant to a qualified plan, there are
limitations on your ability to assign the contract.

ADDITIONAL INFORMATION

      Great American Reserve is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended. In accordance with such
requirements, we file reports and other information with the SEC. Such reports
and other information we file can be inspected and copied. Copies can be
obtained at the public reference facilities of the SEC at Room 1024, 450 Fifth
Street, N.W., Washington, D.C. 20549, or at the regional offices in Chicago and
New York. The addresses of these regional offices are as follows: 500 West
Madison Street, Chicago, Illinois 60661 and 7 World Trade Center, 13th Floor,
New York, New York 10048. Copies of such material also can be obtained by mail
from the Public Reference Section of the SEC at 450 Fifth Street, N.W.,
Washington, D.C. 20549, upon payment of the fees prescribed by the rules and
regulations of the SEC at prescribed rates.

      Registration statements have been filed with the SEC, Washington, D.C.,
under the Securities Act of 1933 as amended, relating to the contracts offered
by this prospectus. This prospectus does not contain all the information set
forth in the registration statements and the exhibits filed as part of the
registration statements. Reference should be made to such registration
statements and exhibits for further information concerning the separate
accounts, Great American Reserve and its general account, the investment
portfolios and the contract.

SELECTED HISTORICAL FINANCIAL INFORMATION OF GREAT AMERICAN RESERVE 

     The selected historical financial information set forth below was derived
from the  audited  financial  statements  of Great  American  Reserve.  Great
American Reserve's balance sheets at December 31, 1997 and 1996,  and the
statements  of  operations,  shareholder's equity and cash flows for the years
ended  December 31, 1997 and 1996, the four months ended  December 31, 1995 and
the eight months ended August 31, 1995,  and the  notes  thereto  were  audited
by  Coopers &  Lybrand  L.L.P.,  independent accountants,   and  are  included
elsewhere  herein.  The  selected  historical financial  information  set forth
below should be read in  conjunction  with the financial  statements  and notes
of Great  American  Reserve  and  "Management's Discussion  and Analysis of
Financial  Condition  and Results of  Operations  of Great American Reserve"
appearing  elsewhere herein. The financial data for all periods  reflects  the
effect of the  December  31,  1994,  merger of Jefferson National Life Insurance
Company  ("Jefferson  National")  into Great  American Reserve.  This  merger
has  been  accounted  for  as a  pooling  of  interests; therefore,  the assets
and liabilities of Jefferson  National have been combined with  Great  American
 Reserve at their book  values and the  financial  data is presented as if the
merger had occurred prior to the periods presented.
<TABLE>
<CAPTION>
                                                                                                  Prior basis (a)
                                                                                           ------------------------------
                                                                                 Four         Eight
                                                   Year            Year         months       months          Year ended
                                                   ended           ended         ended        ended         December 31,
                                               December 31,   December 31,   December 31,  August 31,    -----------------
                                                   1997            1996          1995         1995       1994         1993
                                                   ----            ----          ----         ----       ----         ----
                                                                           (Dollars in millions)
<S>                                             <C>              <C>           <C>          <C>         <C>          <C>
STATEMENT OF
   OPERATIONS DATA
Insurance policy income.....................    $  75.7          $  81.4       $  31.8      $  60.5     $ 98.6       $108.2
Net investment income.......................      222.6            218.4          74.2        136.4      187.9        214.5
Net investment  gains.......................       13.3              2.7          12.5          7.3         .2         32.4
Total revenues..............................      311.6            302.5         118.5        204.2      286.7        355.1
Total benefits and expenses.................      250.3            261.4          92.7        159.5      225.2        260.4
Income before income taxes..................       61.3             41.1          25.8         44.7       61.5         94.7
Net income..................................       39.2             25.7          16.1         28.2       38.8         54.5

BALANCE SHEET
   DATA - PERIOD END
Investments.................................   $2,500.5         $2,382.8      $2,484.8                $2,217.9     $2,473.8
Total assets................................    2,771.7          2,680.5       2,756.8                 2,625.0      2,751.1
Insurance liabilities.......................    2,235.0          2,189.9       2,176.6                 2,241.8      2,201.7
Total liabilities...........................    2,354.8          2,283.6       2,314.2                 2,260.1      2,302.6
Shareholder's equity .......................      416.9            396.9         442.6                   364.9        448.5
<FN>

    (a) Financial data for the period subsequent to August 31, 1995, reflect the
        adoption of a new basis of accounting  under the "push down" method as a
        result of the acquisition of all of the common stock of Great American's
        parent not previously owned, by Conseco, Inc. Accordingly, data prior to
        August 31, 1995, may not be comparable with subsequent data. Significant
        accounting  adjustments  recorded as a result of the adoption of the new
        basis  include:  (i) an  increase  of $59.0  million to cost of policies
        purchased;  (ii) a  reduction  of  $27.0  million  to cost  of  policies
        produced;  (iii) a  reduction  of $15.1  million  to  goodwill;  (iv) an
        increase  of  $1.2  million  to  insurance  liabilities;   and  (v)  the
        establishment  of a deferred  income tax liability to reflect the income
        tax effects of all of the accounting adjustments.
</FN>
</TABLE>

BUSINESS OF GREAT AMERICAN RESERVE INSURANCE COMPANY

     Background

     Great American  Reserve,  with total assets of $2.8 billion at December 31,
1997,  markets  tax-qualified  annuities  and certain  employee  benefit-related
insurance products through  professional  independent agents. Since August 1995,
Great  American  Reserve has been a wholly  owned  subsidiary  of Conseco,  Inc.
("Conseco"),  a financial  services  holding company engaged in the development,
marketing  and  administration  of  annuity,  individual  health  insurance  and
individual life insurance  products.  During 1994, Conseco  effectively owned 36
percent  of Great  American  Reserve,  through  its  ownership  interest  in CCP
Insurance,  Inc. ("CCP"),  a holding company organized for companies  previously
acquired  by Conseco  Capital  Partners,  L.P.  (the  "Partnership"),  a limited
partnership  organized by Conseco.  Great  American  Reserve was acquired by the
Partnership  in 1990.  During  1995,  Conseco's  ownership  in CCP (and in Great
American Reserve) increased to 49 percent as a result of purchases of CCP common
stock by CCP and Conseco.  In August 1995, Conseco completed the purchase of the
remaining  shares of CCP common  stock it did not already  own in a  transaction
pursuant to which CCP was merged with Conseco,  with Conseco being the surviving
corporation (the "Conseco Acquisition").

     Great American  Reserve was organized as a Texas  corporation and commenced
operations  in 1937.  Its main  administrative  offices  are located at 11825 N.
Pennsylvania  Street,  Carmel,  Indiana 46032, and its telephone number is (317)
817-3700.

     MARKETING

     Great American Reserve primarily utilizes independent market specialists to
distribute its products.  Great  American  Reserve does not have the fixed costs
associated with recruiting,  training and maintaining  employee agents.  Rather,
in-house  marketing   personnel   develop,   direct  and  support  the  external
distribution  channels  through  which Great  American  Reserve's  products  are
marketed.







     Products.  Great American Reserve's  collected premiums (net of reinsurance
ceded) by product  categories for the three years ended December 31, 1997,  1996
and 1995, are set forth below (dollars in millions).
<TABLE>
<CAPTION>

                                                                      Year ended December 31, 1997
                                                        --------------------------------------------------------------
                                                        First Year              Renewal                  Total
                                                          Premiums             Premiums                 Premiums
                                                        -------------        -------------          ----------------

Products                                               Amount      %         Amount     %           Amount         %
- --------                                               ------     ---        ------    ---          ------        --

<S>                                                  <C>          <C>       <C>      <C>            <C>          <C>

Single-premium immediate annuities.............       $ 10.6       6%       $   -       -%          $ 10.6         3%
Flexible-premium deferred annuities............         17.0      10          28.4     21             45.4        15
Variable annuities.............................        126.9      76          46.1     35            173.0        58
                                                      ------     ---        ------    ---           ------       ---

       Total annuities.........................        154.5      92          74.5     56            229.0        76

Individual life................................          1.5       1          40.9     31             42.4        14

Accident and health and other..................         12.3       7          16.6     13             28.9        10
                                                      ------     ---        ------    ---           ------       ---

       Total collected premiums................       $168.3     100%       $132.0    100%          $300.3       100%
                                                      ======     ===        ======    ===           ======       ===
</TABLE>

<TABLE>
<CAPTION>

                                                                      Year ended December 31, 1996
                                                        -------------------------------------------------------------
                                                        First Year              Renewal                   Total
                                                         Premiums              Premiums                  Premiums
                                                       --------------        -------------          -----------------
Products                                               Amount      %         Amount     %           Amount         %
- --------                                               ------     ---        ------    ---          ------        --
<S>                                                    <C>       <C>         <C>        <C>           <C>         <C>      

Single-premium immediate annuities.............        $17.2      21%        $   -        -%        % 17.2         8%
Flexible-premium deferred annuities............         15.4      18           27.9       21          43.3        20
Variable annuities.............................         37.9      45           43.6       32          81.5        37
                                                       -----     ----        ------      ----       ------       ---

       Total annuities.........................         70.5      84           71.5       53         142.0        65

Individual life................................          2.1       3           45.0       33          47.1        22

Accident and health and other..................         11.1      13           18.2       14          29.3        13
                                                       -----     ---         ------      ---        ------      ----

       Total collected premiums................        $83.7     100%        $134.7      100%       $218.4       100%
                                                       =====     ===         ======      ===        ======       ===
</TABLE>
<TABLE>
<CAPTION>
                                                                       Year ended December 31, 1995
                                                        -------------------------------------------------------------
                                                         First Year             Renewal                   Total
                                                          Premiums             Premiums                  Premiums
                                                        --------------       --------------         ------------------
Products                                               Amount      %         Amount     %           Amount         %
- --------                                               ------     ---        ------    ---          ------        --
<S>                                                   <C>        <C>       <C>          <C>          <C>          <C>
Single-premium immediate annuities.............        $32.3      41%        $    -       -%        $ 32.3        15%
Flexible-premium deferred annuities............         16.3      20            23.6     17           39.9        18
Variable annuities.............................         17.2      22            40.1     30           57.3        27
                                                       -----     ---          ------    ---         ------       ---

       Total annuities.........................         65.8      83            63.7     47          129.5        60

Individual life................................          1.8       2            49.3     36           51.1        24

Accident and health and other..................         11.8      15            22.6     17           34.4        16
                                                       -----     ---          ------    ---         ------       ---

       Total collected premiums................        $79.4     100%         $135.6    100%        $215.0       100%
                                                       =====     ===          ======    ===         ======       ===
</TABLE>

     Annuities

     Great  American   Reserve   markets   several  basic  types  of  annuities:
single-premium   immediate  annuities  ("SPIAs"),   flexible-  premium  deferred
annuities  ("FPDAs") and variable annuities which are sold through  professional
independent  producers.  The  profitability of annuities  largely depends on the
investment spread earned (i.e., the excess of investment  earnings over interest
credited on annuity deposits),  the persistency of in force business and expense
management.

     Single-Premium Immediate Annuities. SPIAs accounted for $10.6 million, or 3
percent,  of Great American  Reserve's total premiums  collected in 1997,  $17.2
million, or 8 percent, of total premiums collected in 1996 and $32.3 million, or
15  percent,  of premiums  collected  in 1995.  SPIAs are  designed to provide a
series of periodic payments for a fixed period of time or for life, according to
the  policyholder's  choice at the time of issue.  Once the payments begin,  the
amount, frequency and length of time for which they are payable are fixed. SPIAs
often are  purchased  by persons at or near  retirement  age who desire a steady
stream of payments  over a future period of years.  The single  premium is often
the payout from a terminated  annuity  contract.  The implicit  interest rate on
SPIAs is based on market  conditions  when the policy is issued  and  averaged 6
percent at December 31, 1997. SPIA collected premiums have decreased as a result
of decreases in SPIAs purchased with the proceeds of redeemed annuity contracts.

     Flexible-Premium Deferred Annuities.  FPDAs accounted for $45.4 million, or
15 percent,  of Great American Reserve's total premiums collected in 1997, $43.3
million,  or 20 percent,  of premiums collected in 1996 and $39.9 million, or 18
percent,  of  premiums  collected  in 1995.  FPDAs  allow more than one  premium
payment,  usually  on a salary  reduction  basis.  FPDAs  are  marketed  through
networks of educator market  specialists  primarily to teachers and employees of
not-for-profit   institutions  as  tax-qualified   salary-reduction   retirement
programs as  permitted  under  Section  403(b) of the Internal  Revenue  Code. A
tax-qualified annuity purchased under Section 403(b) is similar to contributions
made to a 401(k) plan, but with different (and somewhat more generous)  rules on
the maximum amount of current income which may be contributed by the participant
on a pre-tax  basis.  Generally,  a participant  may elect to defer (through the
purchase  of a  tax-qualified  annuity  under a  403(b)  plan) a  percentage  of
includible  compensation  limited by statute and subject to a maximum of $10,000
per year in 1997.

     Great American  Reserve's FPDAs typically have a guaranteed  crediting rate
for the first policy year that exceeds the minimum annual  guaranteed rate of at
least 3 percent.  After the first  year,  the  crediting  rate may be changed at
least  annually.  The  policyholder  is permitted to withdraw all or part of the
accumulation  value,  less a surrender charge for withdrawals  during an initial
penalty  period of up to 15 years.  The initial  surrender  charges range from 5
percent to 19 percent of the  first-year  premium and  decline  over the penalty
period.

     Variable Annuities.  Variable annuities accounted for $173.0 million, or 58
percent,  of Great American  Reserve's total premiums  collected in 1997,  $81.5
million,  or 37 percent,  of premiums collected in 1996 and $57.3 million, or 27
percent,  of premiums collected in 1995. Great American Reserve markets variable
annuities  primarily  to the  educator  market.  Variable  annuities,  sold on a
single- premium or  flexible-premium  basis, differ from fixed annuities in that
the original  principal  value may  fluctuate,  depending on the  performance of
assets allocated  pursuant to various  investment options chosen by the contract
owner.  Variable  annuities  offer contract  owners a fixed interest option or a
variable rate of return based upon the specific investment portfolios into which
premiums  may be  directed.  The  popularity  of such  annuities  has  increased
recently as a result of the desire of investors to invest in common  stocks.  In
addition,  in recent  years,  Great  American  Reserve  has  offered  additional
investment  options for  variable  annuity  deposits  and  expanded its variable
annuity marketing  efforts.  Profits on variable  annuities are derived from the
fees charged to contract holders, rather than from the investment spread.

     Individual Life

     Individual  life  products,   consisting  of  interest-sensitive  life  and
traditional life products,  accounted for $42.4 million, or 14 percent, of Great
American  Reserve's  total  premiums  collected in 1997,  $47.1  million,  or 22
percent,  of premiums  collected in 1996 and $51.1  million,  or 24 percent,  of
premiums  collected in 1995.  Although Great American Reserve no longer actively
markets these  products,  it continues to have a  substantial  block of in-force
policies on which  renewal  premiums are  collected.  These  products  were sold
through professional independent producers.

     Interest-sensitive   life  insurance  products  (including  universal  life
products)  provide whole life insurance with adjustable  rates of return related
to current  interest  rates.  The principal  differences  between Great American
Reserve's  universal life products and other  interest-sensitive  life insurance
products  are  policy  provisions  affecting  the  amount  and timing of premium
payments.  Universal life policyholders may vary the frequency and size of their
premium  payments,  and policy  benefits  may also  fluctuate  according to such
payments.  Premium payments under the other interest-sensitive  policies may not
be varied by the  policyholders,  and as a result,  are  designed  to reduce the
administrative costs typically associated with monitoring universal life premium
payments and policy benefits.

     Individual  life products  also include whole life and term life  products.
Under whole life policies,  the policyholder generally pays a level premium over
the policyholder's expected lifetime. The annual premium for a whole life policy
is generally  higher than the premium for comparable term insurance  coverage in
the early years of the policy's  life,  but is generally  lower than the premium
for comparable term insurance  coverage in the later years of the policy's life.
These  policies  combine  insurance  protection  with a savings  component  that
increases in amount gradually over the life of the policy.  The policyholder may
borrow  against the  savings  generally  at a rate of  interest  lower than that
available  from other  lending  sources.  The  policyholder  may also  choose to
surrender  the  policy and  receive  the  accumulated  cash  value  rather  than
continuing  the insurance  protection.  Term life products  offer pure insurance
protection for a specified period of time-typically 5, 10 or 20 years.

     Accident and Health and Other

     Accident and health and other products  accounted for $28.9 million,  or 10
percent,  of Great American  Reserve's total premiums  collected in 1997,  $29.3
million,  or 13 percent,  of premiums collected in 1996 and $34.4 million, or 16
percent,  of premiums  collected in 1995.  Great  American  Reserve offers group
dental, group disability, blanket student accident and a limited amount of other
health  insurance  products,  through  independent  market  specialists.   Great
American  Reserve  markets  accident and health  policies  primarily  because it
believes  that  offering a broad range of products is important to  successfully
market life  insurance and annuity  products,  although such accident and health
policies are also designed to be profitable.  Group dental  coverage  provides a
range of benefits for dental care and related  procedures.  Disability  products
provide  defined  monthly  benefits  up to  specified  levels  in  the  case  of
disability. Student accident products provide limited supplemental reimbursement
coverage to students for accidents and sickness. Great American Reserve's health
business  is subject to the risk that its claims  experience  deviates  from the
assumptions used in setting premium rates.  However,  Great American Reserve has
the right to change rates to correct for adverse  experience every six months on
many group  policies  and  annually on all others.  Experience  may be adversely
affected   by   inflationary   trends  in  the  costs  of   medical   treatment,
competition-driven  business  cycles  and the extent to which  insureds  utilize
covered services.

     INVESTMENTS

     Conseco Capital Management,  Inc. ("CCM"), a registered  investment adviser
wholly owned by Conseco,  manages the  investment  portfolio  of Great  American
Reserve.  CCM's investment philosophy is to maintain a largely  investment-grade
fixed-income  portfolio,  provide  adequate  liquidity  for  expected  liability
durations  and other  requirements  and  maximize  total return  through  active
investment management.

     Investment  activities  are an integral  part of Great  American  Reserve's
business;  investment  income  is a  significant  component  of  Great  American
Reserve's  total  revenues.  Profitability  of many of Great American  Reserve's
products  is  significantly  affected  by  spreads  between  interest  yields on
investments and rates credited on insurance liabilities.  Although substantially
all credited rates on FPDAs may be changed annually,  changes in crediting rates
may not be sufficient to maintain  targeted  investment  spreads in all economic
and market environments.  In addition,  competition and other factors, including
the impact of the level of surrenders and withdrawals,  may limit Great American
Reserve's  ability to adjust or to maintain  crediting rates at levels necessary
to avoid  narrowing of spreads under certain market  conditions.  As of December
31,  1997,  the  average  yield,  computed  on the cost basis of the  investment
portfolio,  was 7.5 percent,  and the average interest rate credited or accruing
to total insurance  liabilities,  excluding  interest bonuses guaranteed for the
first year of the annuity contract only, was 5.4 percent.

     Great American Reserve seeks to balance the  duration of the  invested
assets with the expected duration of benefit payments arising from insurance
liabilities. At December 31, 1997,  the  adjusted  modified  duration  of  fixed
maturities  and  short-term investments  was   approximately  5.6  years and the
duration  of  insurance liabilities was approximately 7.0 years.

     For  information  regarding  the  composition  and  diversification  of the
investment portfolio of Great American Reserve, see "Management's Discussion and
Analysis of Financial  Condition  and Results of  Operations  of Great  American
Reserve  -  Investments"  and  note  2 to  Great  American  Reserve's  financial
statements for the year ended December 31, 1997.

     COMPETITION

     Great American Reserve operates in a highly  competitive  environment.  The
life insurance industry consists of a large number of insurance companies,  many
of which are substantially larger and have greater financial resources,  broader
and more  diversified  product  lines  and  larger  staffs  than  those of Great
American Reserve. An expanding number of banks,  securities  brokerage firms and
other financial intermediaries also market insurance products or offer competing
products,  such as mutual fund products,  traditional bank investments and other
investment and retirement funding  alternatives.  In most areas,  competition is
based  on  a  number  of  factors,   including  pricing,   service  provided  to
distributors and  policyholders,  and ratings.  Great American Reserve must also
compete with other insurers to attract and retain the allegiance of agents.

     Marketing   companies,   agents  who  market  insurance  products,   school
districts,  financial  institutions and policyholders use the financial strength
ratings  assigned to an insurer by independent  rating agencies as one factor in
determining which insurer's annuity to market or purchase.

     Great American Reserve is rated "A (Excellent)" by A.M. Best Company ("A.M.
Best").  A.M. Best's insurance company ratings for the industry  currently range
from  "A++  (Superior)"  to "F ( In  Liquidation)".  Publications  of A.M.  Best
indicate that the "A" rating is assigned to those companies that, in A.M. Best's
opinion,  have demonstrated  excellent overall  performance when compared to the
standards  established  by A.M. Best and have  demonstrated  a strong ability to
meet their obligations to policyholders  over a long period of time. A.M. Best's
rating  procedure  includes  quantitative  and  qualitative   evaluations  of  a
company's  financial  condition  and  operating  performance.  Its  quantitative
evaluation is based on an analysis of a company's  financial  performance in the
areas of  profitability,  leverage/capitalization  and  liquidity.  A.M.  Best's
review also  includes a qualitative  evaluation  of a company's  spread of risk,
quality  and   appropriateness   of  the   reinsurance   program,   quality  and
diversification  of  assets,  adequacy  of policy or loss  reserves,  management
experience and objectives, market presence and policyholders' confidence.

     Great  American  Reserve  received a claims paying  ability rating of "AA-"
from Duff & Phelps  Credit  Rating  Company  ("Duff &  Phelps").  Duff & Phelps'
claims-paying ability ratings range from "AAA (Highest  claims-paying  ability)"
to "DD (Company is under an order of  liquidation)."  An "AA" rating represents
"Very high  claims-paying  ability."  A plus or minus sign  attached to a Duff &
Phelps claims paying rating shows relative standing within a ratings category.

     Great  American  Reserve has received a claims paying  ability rating of A+
from Standard & Poor's Corporation ("Standard & Poor's").  Claims-paying ability
ratings from  Standard & Poor's range from "AAA  (Superior)"  to "R  (Regulatory
Action)".  An "A" is assigned by Standard & Poor's to those companies  which, in
its opinion, have a secure claims-paying ability and whose financial capacity to
meet  policyholder  obligation is viewed on balance as sound, but their capacity
to meet  policyholder  obligations  is  somewhat  more  susceptible  to  adverse
economic and underwriting conditions than more highly rated insurers.  According
to  Standard  &  Poor's,  a plus  or  minus  attached  to a  Standard  &  Poor's
claims-paying rating shows relative standing within a ratings category.

     Generally, rating agencies base their ratings upon information furnished to
them by the insurer and upon their own investigations,  studies and assumptions.
A.M. Best's ratings,  Duff & Phelps' claims-paying ratings and Standard & Poor's
claims-paying   ratings  are  principally  based  upon  factors  of  concern  to
policyholders,  agents  and  intermediaries  and are  not  directed  toward  the
protection  of  investors.  Given  the  competitive  nature  of  Great  American
Reserve's  business  and  the  increasing  focus  placed  on the  aforementioned
ratings,  Great  American  Reserve  manages its business  with the  objective of
preserving  existing  ratings and,  where  possible,  achieving  more  favorable
ratings.  There can be no assurance that any particular rating will continue for
any given period of time,  or that it will not be changed or withdrawn  entirely
if, in the judgement of the rating agency,  circumstances  so warrant.  If Great
American  Reserve's  ratings are downgraded from their current levels,  sales of
its products and the  persistency  of its in-force  policies  could be adversely
affected in a material way.

     Great  American  Reserve  believes  that it is able to compete  effectively
because:  (i) it is experienced in establishing  and  cultivating  relationships
with independent  market  specialists;  (ii) it can offer competitive rates as a
result  of  the  lower-than-average   operating  costs  and  higher-than-average
investment  yields achieved by applying active investment  portfolio  management
techniques;  and (iii) it has  reliable  policyholder  administrative  services,
supported by customized information technology systems.

     UNDERWRITING

     Underwriting  with  respect  to the  majority  of  products  sold by  Great
American Reserve (FPDAs and variable  annuities) is minimal.  Substantially  all
life  insurance  policies  issued by Great  American  Reserve  are  underwritten
individually,  although standardized  underwriting  procedures have been adopted
for certain low face-amount life insurance  coverages.  Great American Reserve's
group accident and health policies are underwritten based on the characteristics
of a group and its past claim experience.

     REINSURANCE

     Consistent with the general practice of the life insurance industry,  Great
American Reserve enters into both facultative and treaty agreements of indemnity
reinsurance with other insurance  companies in order to reinsure portions of the
coverage provided under its insurance products. Indemnity reinsurance agreements
are  intended to limit a life  insurer's  maximum  loss on a large or  unusually
hazardous risk or to diversify its risk.  Indemnity insurance does not discharge
the original insurer's primary liability to the insured.  Great American Reserve
believes the assuming  companies are able to honor all contractual  commitments,
based on  periodic  review of their  financial  statements,  insurance  industry
reports and  reports  filed with state  insurance  departments.  Great  American
Reserve also reinsures risks from other insurers, which are accounted for in the
same manner as direct business.

     At December 31, 1997,  the policy risk  retention  limit on the life of one
individual  is  $.5  million.   Reinsurance  ceded  by  Great  American  Reserve
represented 8.2 percent of gross life insurance in force and reinsurance assumed
represented  4.8 percent of net life  insurance in force.  At December 31, 1997,
Great American Reserve's largest reinsurer accounted for less than .1 percent of
total insurance liabilities and 7.1 percent of total reinsurance receivables.

     EMPLOYEES

     Great American Reserve has no full-time employees. Great American Reserve's
day-to-day operations are administered by Conseco pursuant to agreements between
Great American Reserve and Conseco.

     GOVERNMENTAL REGULATION

     Great  American  Reserve is subject to regulation  and  supervision  by the
states  in  which  it  transacts   business.   State  laws  generally  establish
supervisory  agencies with broad administrative  authority,  including power to:
(i) grant and revoke  business  licenses;  (ii)  regulate  and  supervise  trade
practices  and market  conduct;  (iii)  establish  guaranty  associations;  (iv)
license  agents;  (v) approve policy forms;  (vi) approve premium rates for some
lines of business;  (vii) establish reserve  requirements;  (viii) prescribe the
form and content of required  financial  statements and reports;  (ix) determine
the  reasonableness  and adequacy of statutory capital and surplus;  (x) perform
financial,  market  conduct  and  other  examinations;  (xi)  define  acceptable
accounting  principles;   (xii)  regulate  the  type  and  amount  of  permitted
investments;  and (xiii)  limit the amount of  dividends  and surplus  debenture
payments that can be paid without obtaining regulatory approval.  Great American
Reserve is subject to periodic  examinations  by state  regulatory  authorities.
Management  does not expect the results of any on-going  examinations  to have a
material effect on the financial condition of Great American Reserve.

     The federal  government does not directly regulate the insurance  business.
However,  federal  legislation  and  administrative  policies in several  areas,
including pension  regulation,  age and sex  discrimination,  financial services
regulation and federal taxation,  do affect the insurance business. In addition,
legislation  has been  introduced  from time to time in recent years  which,  if
enacted,  could result in the federal government  assuming a more direct role in
the regulation of the insurance industry.

     The  Risk-Based  Capital for Life  and/or  Health  Insurers  Model Act (the
"Model Act")  adopted by the NAIC  provides a tool for  insurance  regulators to
determine the levels of capital and surplus an insurer must maintain in relation
to its insurance and  investment  risks and whether there is a need for possible
regulatory attention.

     The Model Act provides  for four levels of  regulatory  attention,  varying
with the ratio of the company's total adjusted  capital (defined as the total of
its  statutory  capital,  surplus,  asset  valuation  reserve and certain  other
adjustments) to its risk-based  capital  ("RBC").  If a company's total adjusted
capital is less than 100 percent but greater  than or equal to 75 percent of its
RBC, or if a negative  trend (as defined by the  regulators)  has  occurred  and
total  adjusted  capital is less than 125  percent of RBC (the  "Company  Action
Level"),  the  company  must  submit  a  comprehensive  plan  to the  regulatory
authority proposing  corrective actions aimed at improving its capital position.
If a company's  total adjusted  capital is less than 75 percent but greater than
or  equal  to 50  percent  of its RBC  (the  "Regulatory  Action  Level")  , the
regulatory authority will perform a special examination of the company and issue
an order  specifying  corrective  actions that must be followed.  If a company's
total  adjusted  capital is less than 50 percent but greater than or equal to 35
percent of its RBC (the "Authorized  Control Level"),  the regulatory  authority
may take any action it deems  necessary,  including  placing the  company  under
regulatory  control.  If a  company's  total  adjusted  capital  is less than 35
percent of its RBC (the "Mandatory Control Level") the regulatory authority must
place the company under its control.  At December 31, 1997,  the total  adjusted
capital for Great American Reserve was greater than twice the respective Company
Action Level.

     The Texas Insurance  Department has adopted its own RBC  requirements,  the
stated  purpose of which is to require a minimum level of capital and surplus to
absorb the financial,  underwriting, and investment risks assumed by an insurer.
Texas' RBC  requirements  differ from those adopted by the NAIC in two principal
respects:  (i) they use  different  elements to determine  minimum RBC levels in
their calculation formulas; and (ii) they do not stipulate "Action Levels" (like
those  described  in the  preceding  paragraph)  where  corrective  actions  are
required.  However, the Commissioner of the Texas Insurance Department does have
the power to take similar  corrective actions if a company does not maintain the
required minimum level of capital and surplus.  Under the Texas Regulations,  an
insurer has met RBC  requirements  if its admitted assets exceed its liabilities
by at least 6 percent.  Great  American  Reserve is  domiciled in Texas and must
comply with Texas RBC requirements. At December 31, 1997, the admitted assets of
Great American Reserve exceeded liabilities by the required 6 percent level.

     On the basis of statutory  statements filed with state regulators annually,
the NAIC calculates 11 financial ratios to assist state regulators in monitoring
the financial condition of insurance  companies.  A "usual range" of results for
each ratio is used as a benchmark.  In the past,  variances in certain ratios of
Great American Reserve have resulted in inquiries from insurance  departments to
which Great American  Reserve has responded.  Such inquiries did not lead to any
restrictions affecting Great American Reserve's operations.

     Under  the  solvency  or  guaranty  laws of most  states  in  which it does
business,  Great American  Reserve is required to pay guaranty fund  assessments
(up to certain  prescribed  limits).  Guaranty funds are  established by various
states  to  fund  policyholder   losses  or  the  liabilities  of  insolvent  or
rehabilitated insurance companies. These assessments may be deferred or forgiven
under most guaranty laws if they would threaten an insurer's financial strength.
In certain  instances,  the  assessments  may be offset  against  future premium
taxes.  Great American Reserve  establishes a reserve to provide for assessments
related to known insolvencies.  This reserve is based upon management's  current
expectation of the  availability of this right of offset and state guaranty fund
assessment bases. However,  changes in the basis whereby assessments are charged
to individual  companies or changes to the  availability  of the right to offset
assessments  against premium tax payments could materially affect Great American
Reserve's results of operations.  Great American Reserve's  statutory  financial
statements  for the year  ended  December  31,  1997,  include  $1.2  million in
expenses as a result of such assessments.

     FEDERAL INCOME TAXATION

     The  annuity  and life  insurance  products  marketed  and  issued by Great
American  Reserve   generally  provide  the  policyholder  with  an  income  tax
advantage,  as compared to other  saving  investments  such as  certificates  of
deposit  and bonds,  in that  income  taxation  on the  increase in value of the
product is deferred until it is received by the policyholder. With other savings
investments,  the increase in value is taxed as earned.  Annuity  benefits,  and
life insurance  benefits,  which accrue prior to the death of the  policyholder,
are  generally  not taxable  until  paid.  Life  insurance  death  benefits  are
generally exempt from income tax. Also, benefits received on immediate annuities
(other than structured settlements) are recognized as taxable income ratably, as
opposed to the methods used for some other investments, which tend to accelerate
taxable  income into earlier  years.  The tax  advantage  for annuities and life
insurance  is  provided  in the  Internal  Revenue  Code  (the  "Code"),  and is
generally  followed in all states and other United States taxing  jurisdictions.
Accordingly,  the tax  advantage  is  subject to change by  Congress  and by the
legislatures of the respective taxing jurisdictions.

       In February of 1998, President Clinton released various revenue proposals
and tax changes to be considered in the current federal  budget.  Such proposals
contained  numerous tax increases directed at the insurance  industry,  of which
the more significant  ones were as follows:  taxing asset  reallocations  within
variable annuities and exchanges of variable  annuities,  reducing the tax basis
of insurance  and annuity  contracts  for  mortality  charges and  modifying tax
reserving  rules for annuity  contracts.  Great American  Reserve has joined the
insurance  industry  and other groups  opposing  these taxes upon  savings,  and
expects that these proposed changes will not be enacted into legislation.

     Great American Reserve is taxed under the life insurance company provisions
of the Code.  Provisions in the Code require a portion of the expenses  incurred
in selling insurance  products to be deducted over a period of years, as opposed
to immediate  deduction in the year incurred.  This provision  increases the tax
for  statutory  accounting  purposes,   which  reduces  statutory  surplus  and,
accordingly,  decreases the amount of cash  dividends  that may be paid by Great
American Reserve. As of December 31, 1997, the cumulative taxes paid as a result
of this provision were $6.0 million.


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS OF GREAT AMERICAN RESERVE


     The following  discussion  highlights  the material  factors  affecting the
results of operations  and financial  condition and resources of Great  American
Reserve.  This  discussion  should  be read in  conjunction  with the  financial
statements and notes of Great American Reserve included elsewhere herein.

       All statements,  trend analyses and other  information  contained in this
report and elsewhere  (such as in other filings by Great  American  Reserve with
the Securities and Exchange Commission,  press releases,  presentations by Great
American Reserve or its management or oral  statements)  relative to markets for
Great  American  Reserve  products  and  trends  in  Great  American   Reserve's
operations or financial  results,  as well as other  statements  including words
such as "anticipate,"  "believe," "plan,"  "estimate,"  "expect,"  "intend," and
other  similar  expressions,  constitute  forward-looking  statements  under the
Private  Securities   Litigation  Reform  Act  of  1995.  These  forward-looking
statements  are  subject to known and  unknown  risks,  uncertainties  and other
factors  that may cause actual  results to be  materially  different  from those
contemplated by the  forward-looking  statements.  Such factors  include,  among
other things:  (i) general  economic  conditions  and other  factors,  including
prevailing  interest  rate  levels,  stock  market  performance  and health care
inflation,  which may affect the ability of Great  American  Reserve to sell its
products, the market value of Great American Reserve's investments and the lapse
rate and profitability of Great American Reserve's policies; (ii) Great American
Reserve's ability to achieve  anticipated levels of operational  efficiencies 
through cost-saving  initiatives; (iii)  customer  response to new products,  
distribution  channels and marketing initiatives;  (iv) mortality,  morbidity,
use of health care services and other factors that may affect the profitability
of Great American Reserve's  insurance products;  (v) changes in the federal 
income tax laws and  regulations  that may affect the relative tax advantages of
some of Great American Reserve's products; (vi) increasing  competition in the
sale of Great American  Reserve's products; (vii) regulatory changes or actions,
including those relating to regulation of financial services affecting (among
other things) bank sales and underwriting of insurance products, regulation of
the sale, underwriting and pricing of insurance products, and health care
regulation affecting Great American Reserve's  health insurance  products;  and
(viii) the risk  factors  or uncertainties  listed  from  time to time in Great
American Reserve's other filings with the Securities and Exchange Commission.

     RESULTS OF OPERATIONS

     The  adjustments  resulting  from the adoption of a new basis of accounting
under  the  "push  down"  method  discussed  above  under  "Selected  Historical
Financial  Information of Great American Reserve Insurance Company",  may impact
the  comparability of financial data for the periods before and after August 31,
1995.

     Year Ended December 31, 1997, Compared with Year Ended December 31, 1996

     Insurance  policy income consists of premiums  received on traditional life
products and policy fund and surrender charges assessed against  investment type
products.  This amount  decreased in 1997  compared  with 1996 as a result of a
decrease in sales of policies  with  mortality  or  morbidity  risks.  In
addition, withdrawals from insurance liabilities were higher in 1997 than 1996,
however fewer withdrawals were subject to surrender charges. Increases  in 
withdrawals  were  primarily  due to  increased competition from higher yielding
alternative investment products.

     Net investment  income includes both income earned on the general  invested
assets of Great American Reserve and separate account assets related to variable
annuities.  Investment  income earned on separate  account assets is offset by a
corresponding   charge  to  amounts  added  to  annuity  and  financial  product
policyholder account balances. Excluding investment income on separate accounts,
net  investment  income in 1997  decreased  8.7  percent  from  1996,  to $166.9
million.  Average invested assets  (amortized cost basis and excluding  separate
account assets) decreased to $2.1 billion in 1997 from $2.3 billion in 1996, and
the yield earned on average  invested  assets  decreased to 7.9 percent from 8.1
percent. Cash flows received during 1997 and 1996 (including cash flows from the
sales of  investments)  were  invested  in  lower-yielding  securities  due to a
general decline in interest rates.

     Net investment income on separate account assets in 1997 increased to $55.7
million from $35.6 million in 1996. Such income  fluctuates in relation to total
separate account assets and the return earned on such assets.

     Net investment gains often fluctuate from period to period.  Great American
Reserve sold $755.2 million of investment  securities  during 1997 compared with
$988.9  million in 1996 which sales  resulted in net  investment  gains of $13.6
million in 1997 compared with net  investment  gains of $3.5 million in 1996. In
addition,  Great American Reserve recorded net investment  losses of $.3 million
in 1997 and $.8 million in 1996 on writedowns of fixed maturity  securities as a
result of changes in  conditions  which  caused it to believe  that a decline in
fair value of the investments was other than temporary.

     Selling  securities at a gain and reinvesting the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
Great American Reserve  believes,  however,  that certain factors would mitigate
the  adverse  effect on net  income of such  yield  decreases  as  follows:  (i)
additional  amortization  of the  cost of  policies  purchased  and the  cost of
policies  produced  is  recognized  in the same  period  as the gain in order to
reflect  reduced future yields  (thereby  reducing such  amortization  in future
periods);  (ii) interest rates credited to some products can be reduced  thereby
diminishing the effect of the yield decrease on the investment spread; and (iii)
the investment portfolio grows as a result of reinvesting the realized gains.

     Insurance  policy  benefits  and change in future  policy  benefits  relate
solely to policies  with  mortality or morbidity  features.  The increase in the
1997  period  corresponds  with  the  increase  in the  in-force  block  of such
policies.

     Amounts  added  to  annuity  and  financial  product  policyholder  account
balances  (excluding  amounts added to variable annuity  products)  decreased 11
percent in 1997 compared with 1996. Such decrease  reflects changes in crediting
rates. The weighted average crediting rate for annuity  liabilities  (other than
separate  accounts where the credited amount is based on investment  income from
segregated  investments and excluding  interest bonuses guaranteed for the first
year of the  contract)  was 5.4 percent and 5.5 percent at December 31, 1997 and
1996, respectively.

     Interest  expense on  investment  borrowings  in the 1997 and 1996  periods
reflect changes in investment  borrowing activities and lower rates paid on such
borrowings in 1997.

     Amortization  consists of the  amortization of cost of policies  purchased,
cost of policies produced and goodwill.

     Cost of policies  produced  represents  the cost of producing  new business
(primarily  commissions and certain costs of policy  issuance and  underwriting)
which varies with and is primarily  related to the  production  of new business.
Costs deferred may represent  amounts paid in the period new business is written
(such as underwriting  costs and first year commissions) or in periods after the
business is written (such as commissions  paid in subsequent  years in excess of
ultimate commissions paid).

     Cost of policies  purchased  represents  the cost to acquire Great American
Reserve that is  attributable  to the right to receive cash flows from insurance
contracts in force at the acquisition dates.

     Net investment  gains (losses) affect the timing of the amortization of the
cost of policies purchased and the cost of policies produced. As a result of net
investment gains from the sales of fixed maturity  investments,  amortization of
cost of policies purchased and cost of policies produced increased $14.2 million
in 1997 and $2.5 million in 1996.

     Other operating costs and expenses decreased 48 percent to $28.2 million in
1997 compared  with $54.3 million in 1996  primarily as a result of decreases in
policy maintenance expenses.

     Income tax expense  fluctuated  primarily in  relationship to income before
taxes.

     Year Ended December 31, 1996,  Compared with 1995 Periods  Combined  (Eight
     Months Ended August 31, 1995 and Four Months Ended December 31, 1995)

     Insurance  policy income consists of premiums  received on traditional life
products and policy fund and surrender charges assessed against  investment type
products.  This amount  decreased in 1996  compared  with the 1995 periods as a
result of a decrease in sales of policies  with  mortality or  morbidity  risks.
In addition, withdrawals from insurance liabilities were higher in 1996 than 
1995, however fewer withdrawals were subject to surrender charges. Increases in
withdrawals were primarily due to the increased size of Great American Reserve's
annuity  portfolio  and increased competition from higher yielding alternative 
investment products.

     Net investment  income includes both income earned on the general  invested
assets of Great American Reserve and separate account assets related to variable
annuities.  Investment  income earned on separate  account assets is offset by a
corresponding   charge  to  amounts  added  to  annuity  and  financial  product
policyholder account balances. Excluding investment income on separate accounts,
net  investment  income in 1996  decreased  4.5  percent  from  1995,  to $182.8
million.  Average invested assets  (amortized cost basis and excluding  separate
account  assets)  decreased  to $2.3  billion in 1996 from $2.4 billion in 1995,
while the yield earned on such average  invested  assets was 8.1 percent in both
years.

     Net investment income on separate account assets in 1996 increased to $35.6
million from $19.2 million in the 1995 periods.

     Net investment gains often fluctuate from period to period.  Great American
Reserve sold $988.9  million of  investments  during 1996  compared  with $919.7
million in 1995 which sales resulted in net investment  gains of $3.5 million in
1996 compared with net  investment  gains of $21.4 million in 1995. In addition,
Great American Reserve recorded net investment losses of $.8 million in 1996 and
$1.6 million in the 1995 periods on  writedowns  taken as a result of conditions
which caused Great American  Reserve to conclude that declines in the fair value
of certain securities were other than temporary.

     Selling  securities at a gain and reinvesting the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
Great American Reserve  believes,  however,  that certain factors would mitigate
the  adverse  effect on net  income of such  yield  decreases  as  follows:  (i)
additional  amortization  of the  cost of  policies  purchased  and the  cost of
policies  produced  is  recognized  in the same  period  as the gain in order to
reflect  reduced future yields  (thereby  reducing such  amortization  in future
periods);  (ii) interest rates credited to some products can be reduced  thereby
diminishing the effect of the yield decrease on the investment spread; and (iii)
the investment  portfolio grows as a result of reinvesting the investment gains.

     Insurance  policy  benefits  and change in future  policy  benefits  relate
solely to policies with  mortality or morbidity  features.  The decrease in 1996
corresponds with the decrease in the in-force block of such policies.

     Amounts  added  to  annuity  and  financial  product  policyholder  account
balances  (excluding  amounts added to variable annuity products)  decreased 5.8
percent in 1996 compared with the 1995 periods.  Such decrease  reflects changes
in crediting rates. The weighted average crediting rate for annuity  liabilities
(other than separate  accounts where the credited  amount is based on investment
income from segregated investments and excluding interest bonuses guaranteed for
the first year of the  contract) was 5.5 percent and 5.6 percent at December 31,
1996 and 1995, respectively.


     Interest  expense on  investment  borrowings  in 1996 and the 1995  periods
reflect changes in investment  borrowing activities and lower rates paid on such
borrowings in 1996.

     Amortization  is affected by the Conseco  Acquisition and the adoption of a
new basis of accounting  under the "push down" method.  Amortization  in periods
prior to the Conseco  Acquisition  is comprised  of cost of policies  purchased,
cost of policies produced and goodwill based on the previous balances and bases.
Amortization  after the Conseco  Acquisition is comprised of amortization of the
aforementioned account balances, reflecting a combination of Conseco's ownership
interests  in previous  balances  and its newly  purchased  interests  using the
step-basis of accounting.

     Cost of policies  purchased  represents  the cost to acquire Great American
Reserve that is  attributable  to the right to receive cash flows from insurance
contracts in force at the acquisition  dates. Some costs incurred  subsequent to
the adoption of the new accounting  basis on policies issued prior to such date,
which  otherwise  would  have been  deferred  had it not been for the  change in
accounting  basis  (because  they vary  with and are  primarily  related  to the
production of the acquired  interests in policies) are expensed.  Such costs are
primarily   comprised  of  certain   commissions  paid  in  excess  of  ultimate
commissions which have been expensed as operating expense after August 31, 1995.
However,  such  amounts  were  considered  in  determining  the cost of policies
purchased and its amortization.

     Net investment  gains (losses) affect the timing of the amortization of the
cost of policies purchased and the cost of policies produced. As a result of net
investment gains from the sales of fixed maturity  investments,  amortization of
cost of policies  purchased and cost of policies produced increased $2.5 million
in 1996,  $10.0  million in the four  months  ended  December  31, 1995 and $4.3
million in the eight months ended August 31, 1995.

     Other operating costs and expenses increased 48 percent to $54.3 million in
1996  compared with $36.8 million in the 1995 periods as a result of costs which
were  previously  capitalized  as part of cost of policies  produced  which were
expensed in 1996 (see  discussion of amortization  related to  operations);  and
additional costs incurred under new service agreements with Conseco as described
in the notes to the financial  statements  for the year ended December 31, 1997,
included herein.

     Income tax expense  fluctuated  primarily in  relationship to income before
taxes.

     INVESTMENTS

     Great  American  Reserve's  investment  strategy  is  to:  (i)  maintain  a
predominately  investment  grade fixed income  portfolio;  (ii) provide adequate
liquidity  to meet  the  cash  flow  requirements  of  policyholders  and  other
obligations;  and (iii)  maximize  current  income and total  investment  return
through active investment management. Consistent with this strategy, investments
in fixed maturity securities,  mortgage loans, credit-tenant loans, policy loans
and  short-term  investments  comprised 80 percent of Great  American  Reserve's
investment  portfolio at December 31, 1997. The remainder of the invested assets
were in assets held in separate  accounts and other invested assets. At December
31, 1997,  Great  American  Reserve had invested  assets of  approximately  $2.5
billion.

     Great American  Reserve is regulated by insurance  statutes and regulations
as to the type of  investments  that it is  permitted  to make and the amount of
funds  that  may be used  for any one  type of  investment.  In  light  of these
statutes and  regulations and Great American  Reserve's  business and investment
strategy,  Great  American  Reserve  generally  seeks to invest in United States
government  and government  agency  securities  and corporate  securities  rated
investment grade by established  nationally  recognized rating organizations or,
if not rated, in securities of comparable investment quality.

     The following table  summarizes  investment  yields earned over the periods
indicated:
<TABLE>
<CAPTION>
                                                                                                       Prior basis
                                                                                                      -------------
                                                           Year            Year         Four months   Eight months
                                                           ended           ended           ended          ended
                                                       December 31,    December 31,    December 31,    August 31,
                                                           1997            1996            1995           1995
                                                           ----            ----            ----           ----  
                                                                           (Dollars in millions)
<S>                                                     <C>             <C>             <C>            <C>
Weighted average invested assets 
   excluding separate account assets):
       As reported ................................     $2,113.7        $2,237.9        $2,371.9       $2,312.8
       Excluding unrealized
         appreciation (depreciation) (a)...........      2,121.2         2,258.9         2,341.1        2,366.9
Net investment income (excluding investment
   income on separate accounts)....................        166.9           182.8            62.9          128.5

Yields earned:
    As reported....................................          7.9%            8.2%            8.0%           8.3%
    Excluding unrealized
      appreciation (depreciation) (a)..............          7.9%            8.1%            8.1%           8.1%

- --------------------
<FN>
    (a)  Excludes the effect of reporting fixed maturities at fair value as 
         described in note 1 to the financial statements.
</FN>

</TABLE>

     Although  investment  income is a significant  component of total revenues,
the  profitability  of Great American  Reserve's  annuity business is determined
primarily by spreads between interest rates earned and rates credited on annuity
contracts.  At December 31, 1997, the average yield,  computed on the cost basis
of Great  American  Reserve's  investment  portfolio,  was 7.5  percent  and the
average  interest rate credited or accruing to Great  American  Reserve's  total
liability portfolio, excluding interest bonuses guaranteed for the first year of
the annuity contract only, was 5.4 percent.

     Actively Managed Fixed Maturities

     Great  American  Reserve's  actively  managed fixed  maturity  portfolio at
December 31, 1997,  was  comprised  primarily of debt  securities  of the United
States government,  public utilities and other corporations and  mortgage-backed
securities.   Mortgage-backed   securities  included   collateralized   mortgage
obligations ("CMOs") and mortgage-backed pass-through securities.

     At December  31,  1997,  the  amortized  cost and  estimated  fair value of
actively managed fixed maturity securities were as follows:
<TABLE>
<CAPTION>
                                                                                Gross          Gross          Estimated
                                                               Amortized     unrealized     unrealized          fair
                                                                 cost           gains         losses            value
                                                                 ----           -----         ------            -----
                                                                                 (Dollars in millions)
<S>                                                        <C>                 <C>            <C>          <C>
United States Treasury securities and obligations
   of United States government corporations and
   agencies...............................................   $   28.0           $  .7          $ -           $   28.7
Obligations of state and political subdivisions and
   foreign government obligations.........................       39.0             1.2            1.3             38.9
Public utility securities.................................      184.6             3.5            2.3            185.8
Other corporate securities................................      902.0            26.6            7.8            920.8
Mortgage-backed securities ...............................      551.6             8.6             .4            559.8
                                                             --------           -----          -----         --------

   Total..................................................   $1,705.2           $40.6          $11.8         $1,734.0
                                                             ========           =====          =====         ========
</TABLE>

     As discussed in the notes to the financial statements,  when Great American
Reserve adjusts  carrying values of actively  managed fixed maturity  securities
for changes in fair value, it also adjusts the cost of policies purchased,  cost
of policies  produced and insurance  liabilities.  These adjustments are made in
order to reflect the change in amortization  that would be needed if those fixed
maturity  investments  had  actually  been  sold at their  fair  values  and the
proceeds reinvested at current interest rates.

     The following table sets forth actively  managed fixed maturity  securities
at December 31, 1997, classified by rating categories.  The category assigned is
the highest rating by a nationally  recognized  statistical rating  organization
or, as to $42.4 million  estimated fair value of fixed  maturity  securities not
rated  by such  firms,  the  rating  assigned  by the  National  Association  of
Insurance  Commissioners  ("NAIC"). For the purposes of this table, NAIC Class 1
is included in the "A" rating; Class 2, "BBB-"; Class 3, "BB-"; and Classes 4-6,
"B+ and below":
<TABLE>
<CAPTION>                                                                                           Percent of      Percent of
Investment                                                                                    fixed           total
  Rating                                                                                   maturities      investments
  ------                                                                                   ----------      -----------
<S>                                                                                            <C>             <C>
AAA...................................................................................         39%              27%
AA....................................................................................          7                5
A.....................................................................................         18               13
BBB+..................................................................................          8                6
BBB...................................................................................         12                8
BBB-..................................................................................          8                5
                                                                                              ---             ----

     Investment-grade.................................................................         92               64
                                                                                              ---              ---

BB+...................................................................................          2                1
BB....................................................................................          2                1
BB-...................................................................................          1                1
B+ and below .........................................................................          3                2
                                                                                              ---              ---

     Below investment-grade...........................................................          8                5
                                                                                              ---              ---

         Total actively managed fixed maturities......................................        100%              69%
                                                                                              ===               ==
</TABLE>
     Great American Reserve plans to maintain approximately the present level of
below investment grade fixed maturities. These securities generally have greater
risks than other corporate debt investments, including risk of loss upon default
by the borrower,  and are often unsecured and  subordinated to other  creditors.
Below  investment grade issuers usually have high levels of indebtedness and are
more sensitive to adverse economic  conditions,  such as recession or increasing
interest rates,  than are investment  grade issuers.  Great American  Reserve is
aware of these risks and monitors its below investment grade securities closely.
At December 31, 1997,  Great American  Reserve's  below  investment  grade fixed
maturity  investments  had an amortized  cost of $135.8 million and an estimated
fair value of $132.3 million.

     Great  American  Reserve's  investment  portfolio is managed by CCM.  Great
American  Reserve and CCM  periodically  evaluate the  creditworthiness  of each
issuer whose securities are held in the portfolio.  Special attention is paid to
those securities whose market values have declined  materially for reasons other
than  changes  in  interest  rates or other  general  market  conditions.  Great
American  Reserve  considers  available  information  to evaluate the realizable
value of the investment,  the specific condition of the issuer, and the issuer's
ability to comply with the material terms of the security.  Information reviewed
may include the recent operational results and financial position of the issuer,
information about its industry, recent press releases and other information. CCM
employs a staff of  experienced  securities  analysts in a variety of  specialty
areas.  Among other  responsibilities,  this staff  compiles  and  reviews  such
evidence.  If evidence does not exist to support a realizable  value equal to or
greater than the  carrying  value of the  investment  and such decline in market
value is determined to be other than temporary,  Great American  Reserve reduces
the carrying  amount to its net  realizable  value,  which  becomes the new cost
basis;  the amount of the  reduction is reported as an  investment  loss.  Great
American Reserve recognizes any recovery of such reductions in the cost basis of
an  investment  only  upon  the  sale,  repayment  or other  disposition  of the
investment.  Great American  Reserve  recorded  writedowns of investments of $.3
million in 1997 and $.8  million  in 1996 as a result of  changes in  conditions
which caused it to conclude  that the decline in fair value of such  investments
was other than  temporary.  Great  American  Reserve's  investment  portfolio is
subject to the risks of further  declines in realizable  value.  Great  American
Reserve  and  CCM,   however,   attempt  to  mitigate   this  risk  through  the
diversification and active management of its portfolio.

     Great  American  Reserve  had no fixed  maturity  investment  in  technical
default (i.e.,  in default,  but not as to the payment of interest or principal)
and $.3 million of fixed maturity  investments in substantive  default (i.e., in
default due to nonpayment of interest or principal) at December 31, 1997.

     At December 31, 1997, fixed maturity investments included $559.8 million of
mortgage-backed   securities  (32  percent  of  the  fixed   maturity   security
portfolio).  CMOs are  securities  backed  by pools of  pass-through  securities
and/or  mortgages that are segregated into sections or "tranches"  which provide
for  sequential  retirement  of  principal  rather  than the pro  rata  share of
principal  return which occurs through  regular  monthly  principal  payments on
pass-through securities.

     The yield  characteristics of mortgage-backed  securities differ from those
of traditional fixed income  securities.  Interest and principal  payments occur
more frequently,  often monthly,  and mortgage-backed  securities are subject to
risks associated with variable prepayments. Prepayment rates are influenced by a
number of factors  which  cannot be  predicted  with  certainty,  including  the
relative  sensitivity of the underlying  mortgages backing the assets to changes
in interest rates; a variety of economic,  geographic and other factors; and the
repayment priority of the securities in the overall securitization structures.

     In  general,   prepayments  on  the  underlying  mortgage  loans,  and  the
securities backed by these loans, increase when the level of prevailing interest
rates   declines   significantly   below  the  interest  rates  on  such  loans.
Mortgage-backed  securities  purchased at a discount to par will  experience  an
increase in yield when the  underlying  mortgages  prepay faster than  expected.
Those  securities  purchased at a premium that prepay  faster than expected will
incur a reduction in yield.  When declines in interest rates occur, the proceeds
from the prepayment of mortgage-backed securities are likely to be reinvested at
lower rates than Great American  Reserve was earning on the prepaid  securities.
As  the  level  of  prevailing   interest   rates   increases,   prepayments  on
mortgage-backed   securities   decrease  as  fewer   underlying   mortgages  are
refinanced.  When  this  occurs,  the  average  maturity  and  duration  of  the
mortgage-backed    securities   increase,   which   decreases   the   yield   on
mortgage-backed  securities  purchased  at a discount  because  the  discount is
realized as income at a slower rate and increases  the yield on those  purchased
at a premium as a result of a decrease in annual amortization of the premium.

     The following table sets forth the par value,  amortized cost and estimated
fair value of mortgage-backed  securities  including CMOs summarized by interest
rates on the underlying collateral at December 31, 1997:
<TABLE>
<CAPTION>

                                                                                  Par        Amortized      Estimated
                                                                                 value         cost        fair value
                                                                                 -----         ----        ----------
                                                                                       (Dollars in millions)
<S>                                                                              <C>           <C>           <C>
Below 7 percent............................................................       $218.9        $216.2       $218.9
7 percent - 8 percent......................................................        228.4         232.5        235.5
8 percent - 9 percent......................................................         63.9          62.6         64.2
9 percent and above........................................................         38.9          40.3         41.2
                                                                                  ------        ------       ------

     Total mortgage-backed securities......................................       $550.1        $551.6       $559.8
                                                                                  ======        ======       ======
</TABLE>

     The amortized cost and estimated fair value of  mortgage-backed  securities
including  CMOs at December 31,  1997,  summarized  by type of security  were as
follows:
<TABLE>
<CAPTION>
                                                                                                Estimated fair value
                                                                                              -------------------------
                                                                                                               % of
                                                                                Amortized                      fixed
Type                                                                              cost         Amount       maturities
- ----                                                                              ----         ------       ----------
                                                                                  (Dollars in millions)
<S>                                                                              <C>            <C>             <C>
Pass-throughs and sequential and targeted amortization  classes............      $455.4         $462.2          26%
Planned amortization classes and accretion directed bonds..................        67.6           68.7           4
Subordinated classes.......................................................        28.6           28.9           2
                                                                                 ------         ------          --

                                                                                 $551.6         $559.8          32%
                                                                                 ======         ======          ==
</TABLE>
     Pass-throughs and sequential and targeted amortization classes have similar
prepayment  variability.  Pass-throughs  have  historically  provided  the  best
liquidity  in  the  mortgage-backed  securities  market  and  provide  the  best
price/performance  ratio in a highly volatile  interest rate  environment.  This
type of  security  is also  frequently  used as  collateral  in the  dollar-roll
market.  Sequential  classes pay in a strict  sequence;  all principal  payments
received by the CMO are paid to the  sequential  tranches in order of  priority.
Targeted  amortization classes provide a modest amount of prepayment  protection
when  prepayments  on the underlying  collateral  increase from those assumed at
pricing.  Thus,  they offer  slightly  better call  protection  than  sequential
classes and pass-throughs.

     Planned  amortization  classes and accretion directed bonds are some of the
most stable and liquid  instruments in the  mortgage-backed  securities  market.
Planned  amortization  class  bonds  adhere  to a fixed  schedule  of  principal
payments as long as the underlying mortgage collateral  experiences  prepayments
within a certain  range.  Changes  in  prepayment  rates are first  absorbed  by
support  classes.  This  insulates  the planned  amortization  classes  from the
consequences  of both faster  prepayments  (average life  shortening) and slower
prepayments (average life extension).

     Subordinated  CMO  classes  have  both  prepayment  and  credit  risk.  The
subordinated  classes  are  used  to  lend  credit  enhancement  to  the  senior
securities  and  as  such,   rating  agencies  require  that  this  support  not
deteriorate  due to the prepayment of the  subordinated  securities.  The credit
risk of subordinated  classes is derived from the negative  leverage of owning a
small  percentage of the  underlying  mortgage loan  collateral  while bearing a
majority of the risk of loss due to homeowner defaults.

     All  mortgage-backed  securities  are  subject  to  risks  associated  with
variable prepayments.  As a result, these securities may have a different actual
maturity  than planned at the time of purchase.  When  securities  having a cost
greater than par are backed by mortgages that prepay faster than expected, Great
American Reserve records a charge to investment income. When securities having a
cost less than par prepay faster than expected,  Great American  Reserve records
investment income.

     The degree to which a  mortgage-backed  security is  susceptible  to income
fluctuations is influenced by: (i) the difference between its cost and par; (ii)
the relative  sensitivity  of the underlying  mortgages  backing the security to
prepayment  in a changing  interest  rate  environment;  and (iii) the repayment
priority of the security in the overall securitization structure. Great American
Reserve  limits the extent of these risks by : (i) purchasing  securities  which
are backed by collateral with lower  prepayment  sensitivity  (such as mortgages
priced at a discount to par value and mortgages  that are  extremely  seasoned);
(ii)  avoiding  securities  whose  values are heavily  influenced  by changes in
prepayments (such as interest-only  and  principal-only  securities);  and (iii)
investing in securities  structured to reduce  prepayment  risk (such as planned
amortization   class   ("PAC")   and   targeted   amortization   class   ("TAC")
collateralized  mortgage  obligations).  PAC  and  TAC  instruments  represented
approximately 17 percent of Great American Reserve's mortgage-backed  securities
at December 31, 1997.

     If Great American Reserve  determines that it will dispose of an investment
held in the actively  managed fixed maturity  category,  it will either sell the
security or transfer  it to the trading  account at its fair value;  the gain or
loss is recognized  immediately.  There were no such  transfers in 1997.  During
1997,  Great American  Reserve sold actively  managed fixed maturity  securities
generating proceeds of $739.4 million,  resulting in $20.6 million of investment
gains  and  $5.1  million  in  investment   losses  (before  related   expenses,
amortization and taxes). Such securities were sold in response to changes in the
investment  environment which created  opportunities to enhance the total return
of the  investment  portfolio  without  adversely  affecting  the quality of the
portfolio or the matching of expected maturities of assets and liabilities.  The
realization  of gains and losses affects the timing of the  amortization  of the
cost of policies  produced and the cost of policies  purchased,  as explained in
note 1 to the financial statements.

     Other Investments

     Credit-tenant  loans are loans on commercial  properties where the lease of
the principal tenant is assigned to the lender and the principal  tenant, or any
guarantor  of such  tenant's  obligations,  has a credit  rating  at the time of
origination  of the loan of at least BBB- or its  equivalent.  The  underwriting
guidelines  consider such factors as: (i) the lease term of the  property;  (ii)
the mortgagee's  management  ability,  including business  experience,  property
management  capabilities  and  financial  soundness;  and (iii)  such  economic,
demographic  or other  factors  that may  affect  the  income  generated  by the
property,  or its value.  The underwriting  guidelines also generally  require a
loan-to-value  ratio of 75 percent or less.  Credit-tenant  loans are carried at
amortized  cost and were $88.9  million at December 31, 1997,  or 3.6 percent of
total invested assets. The total estimated fair value of credit-tenant loans was
$93.4 million at December 31, 1997.

     At December 31, 1997, Great American Reserve held mortgage loan investments
with a carrying value of $57.2 million (or 2.3 percent of total invested assets)
and a fair  value of  $61.2  million.  Substantially  all of the  mortgage  loan
investments were commercial loans.

     Non-current  mortgage  loans were not  significant at December 31, 1997. At
December  31,  1997,  Great  American  Reserve  had a loan loss  reserve  of $.8
million.  Approximately 35 percent,  20 percent,  9 percent and 9 percent of the
mortgage  loans were on properties  located in California,  Texas,  Kentucky and
Florida,  respectively.  No other state comprised  greater than 5 percent of the
mortgage loan balance.

     At December 31, 1997,  Great  American  Reserve held $.9 million of trading
securities.  Trading  securities  are  investments  that are purchased  with the
intent  to be  traded  prior to their  maturity,  or are  believed  likely to be
disposed  of  in  the  foreseeable  future  as a  result  of  market  or  issuer
developments.  Trading  securities are carried at estimated fair value, with the
changes in fair value reflected in the statement of operations.

     Short-term  investments  totaled $49.5 million,  or 2.0 percent of invested
assets at December 31, 1997,  and consisted  primarily of  commercial  paper and
repurchase agreements relating to government securities.

     LIQUIDITY

     Great American Reserve  generally  produces adequate cash flow from premium
collections  and  investment  income to meet its  obligations.  The  liabilities
related to insurance  policies are  primarily  long term and  generally are paid
from future  cash  flows.  Most of the  assets,  other than  policy  loans,  are
invested in bonds and other  securities,  substantially all of which are readily
marketable.  Although  there is no  present  need or intent to  dispose  of such
investments,  Great American Reserve could liquidate portions of its investments
if the need arose.

     As part of its  investment  strategy,  Great  American  Reserve enters into
reverse  repurchase  agreements  and  dollar-roll  transactions  to increase its
return on investments and improve its liquidity.  Reverse repurchase  agreements
involve a sale of securities and an agreement to repurchase the same  securities
at a later date at an agreed  upon  price.  Dollar-rolls  are similar to reverse
repurchase  agreements except that the repurchase  involves  securities that are
only  substantially  the same as the securities  sold.  These  transactions  are
accounted for as short-term collateralized borrowings.  Such borrowings averaged
approximately  $90.4  million  during 1997  (compared  with an average of $115.3
million during 1996) and were collateralized by investment  securities with fair
values approximately equal to the loan value. The weighted average interest rate
on short-term  collateralized borrowings was 4.4 percent in 1997 and 5.3 percent
in 1996. The primary risk associated with short-term  collateralized  borrowings
is that the  counterparty  will be  unable  to  perform  under  the terms of the
contract.  Great American Reserve's exposure is limited to the excess of the net
replacement cost of the securities over the value of the short-term  investments
(which was not material at December 31, 1997).  Great American  Reserve believes
that the counterparties to its reverse repurchase and dollar-roll agreements are
financially responsible and that the counterparty risk is minimal.

     Of Great American  Reserve's  total  insurance  liabilities at December 31,
1997  less  than 8  percent  could  not be  surrendered,  49  percent  could  be
surrendered  only by  incurring  a  surrender  charge  and 43  percent  could be
surrendered without penalty.

     Great American Reserve believes that it has adequate short-term investments
and readily marketable  investment-grade  securities to cover the payments under
contracts  containing  fixed  payment  dates plus any likely  cash needs for all
other contracts and obligations.  Great American Reserve's  investment portfolio
at December 31, 1997 included $49.5 million of short-term  investments  and $1.5
billion of  publicly  traded  investment-grade  bonds.  Great  American  Reserve
believes that such  investments  could be readily sold at or near carrying value
or used to facilitate borrowings under reverse repurchase agreements.

     YEAR 2000 CONVERSION COSTS

     Great American  Reserve,  like other companies,  has initiated  programs to
ensure that all of the  computer  systems it utilizes  (including  the  computer
systems used by its outside  service  providers)  will function  properly in the
year 2000.  Although an  assessment  of the total  expected  costs  specifically
related to the year 2000 conversion has not been completed, the total amounts to
be  expensed  over the next two  years are not  expected to have a  significant
effect on Great American Reserve's  financial position or results of operations.
Great American Reserve believes it has taken steps that are reasonably  designed
to  address  the  potential  failure of  computer  systems  used by its  service
providers  and to ensure its year 2000 program is  completed on a timely  basis.
However,  there can be no assurance  that the steps taken will be  sufficient to
avoid any adverse impact.

       MARKET-SENSITIVE INSTRUMENTS AND RISK MANAGEMENT

       Great  American  Reserve seeks to invest its available  funds in a manner
that  will  maximize   shareholder   value  and  fund  future   obligations   to
policyholders  and debtors,  subject to appropriate risk  considerations.  Great
American Reserve seeks to meet this objective through investments that: (i) have
similar  characteristics  to the liabilities they support;  (ii) are diversified
among  industries,  issuers  and  geographic  locations;  and  (iii)  make  up a
predominantly  investment-grade  fixed maturity  securities  portfolio.  Many of
Great American Reserve's products incorporate surrender charges, market interest
rate  adjustments or other features to encourage  persistency.  Approximately 49
percent of Great American Reserve's total insurance  liabilities at December 31,
1997, had surrender  penalties or other restrictions and approximately 8 percent
are not subject to surrender.

       Great  American  Reserve  seeks  to  maximize  the  total  return  on its
investments through active investment  management.  Accordingly,  Great American
Reserve has determined that its entire portfolio of fixed maturity securities is
available to be sold in response to: (i) changes in market interest rates;  (ii)
changes in relative  values of individual  securities and asset  sectors;  (iii)
changes in prepayment  risks; (iv) changes in credit quality outlook for certain
securities;  (v) liquidity  needs;  and (vi) other  factors.  From time to time,
Great American Reserve invests in securities for trading purposes, although such
investments  account for a relatively small portion of Great American  Reserve's
total portfolio.

       Profitability   of  many  of  Great   American   Reserve's   products  is
significantly affected by the spreads between interest yields on investments and
rates credited on insurance  liabilities.  Although  substantially  all credited
rates on Great  American  Reserve's  annuity  products  may be changed  annually
(subject to minimum guaranteed rates), changes in competition and other factors,
including the impact of the level of  surrenders  and  withdrawals,  may limit
Great  American Reserve's  ability to adjust or to maintain  crediting rates at
levels necessary to avoid  narrowing of spreads under certain market conditions.
As of December 31,  1997,  the  average  yield,  computed  on the cost basis of
Great  American Reserve's investment  portfolio,  was 7.5 percent, and the
average interest rate credited or accruing to Great American Reserve's total
insurance liabilities was 5.4 percent,  excluding  interest  bonuses guaranteed
for the first year of the annuity contract only.

       Great American Reserve uses computer models to perform simulations of the
cash flows  generated  from its existing  business  under various  interest rate
scenarios.  These  simulations  enable  Great  American  Reserve to measure  the
potential  gain or loss in fair value of its interest  rate-sensitive  financial
instruments.  With such estimates, Great American Reserve seeks to closely match
the  duration  of its  assets  to the  duration  of its  liabilities.  When  the
estimated durations of assets and liabilities are similar,  exposure to interest
rate risk is minimized because a change in the value of assets should be largely
offset  by a change in the value of  liabilities.  At  December  31,  1997,  the
adjusted  modified  duration of our fixed  maturity  securities  and  short-term
investments  was  approximately  5.6 years  and the  duration  of our  insurance
liabilities was approximately 7.0 years.

       If interest  rates were to increase by 10 percent from their December 31,
1997 levels,  Great American Reserve's fixed maturity  securities and short-term
investments  (net of  corresponding  changes  in the  value of cost of  policies
purchased, cost of policies produced and insurance liabilities) would decline in
fair value by  approximately  $35 million.  The  calculations  involved in Great
American  Reserve's  computer  simulations   incorporate  numerous  assumptions,
require  significant  estimates and assume an immediate change in interest rates
without any management of the  investment  portfolio in reaction to such change.
Consequently,  potential  changes  in the  value  of  Great  American  Reserve's
financial instruments indicated by the simulations will likely be different from
the actual  changes  experienced  under given interest rate  scenarios,  and the
differences may be material. Because Great American Reserve actively manages its
investments  and  liabilities,  actual losses could be less than those estimated
above.


DIRECTORS AND EXECUTIVE OFFICERS

Great American Reserve's directors and executive officers as of February 9,
1998, are listed below:

                               PRINCIPAL BUSINESS OCCUPATION
NAME                              DURING LAST FIVE YEARS
- --------------------------------------------------------------------------------

Ngaire E. Cuneo         Since 1993, Director of Conseco's principal Insurance   
  (Age 47)              subsidiaries. Since 1992, Executive Vice President,     
                        Corporate Development of Conseco, Inc. and various      
                        positions with certain of its affiliates. Prior thereto,
                        Ms. Cuneo was Senior Vice President/Managing Director of
                        GE Capital from 1986--1992.                             
                        
Stephen C. Hilbert      Since 1979, Chairman of the Board, Chief Executive  
  (Age 52)              Officer and Director of Conseco, Inc. Since 1988,   
                        President and various positions with the Company and 
                        certain of its affiliates.  
                        
Rollin M. Dick          Since 1986, Executive Vice President, Chief Financial
  (Age 66)              Officer and Director of Conseco, Inc. and various
                        positions with the Company and certain of its 
                        affiliates.

Thomas J. Kilian        Since 1998, Executive Vice President, Chief Operations 
  (Age 46)              Officer and Director of Conseco, Inc. and various      
                        positions with certain of its affiliates. President of
                        Great American Reserve.              
                      
John J. Sabl            Since 1997, Director, Executive Vice President and     
 (Age 46)               General Counsel of Conseco, Inc. and various positions 
                        with certain of its affiliates. Prior thereto, Mr. Sabl
                        was a partner in the law firm of Sidley & Austin In    
                        Chicago, Illinois.                                     
                        
EXECUTIVE COMPENSATION

      Great American Reserve has no full-time employees and does not compensate
any employee, officer or director of Great American Reserve.

INDEPENDENT ACCOUNTANTS

      The financial statements of Great American Reserve as of December 31,
1997 and 1996, and for the years ended December 31, 1997 and 1996 and the four
months ended December 31, 1995 and the eight months ended August 31, 1995,
included in this prospectus, have been audited by Coopers & Lybrand L.L.P.,
independent accountants, as set forth in their report appearing herein.
    
LEGAL OPINIONS

      Blazzard, Grodd & Hasenauer, P.C., Westport, Connecticut, has provided
advice on certain matters relating to the federal securities and income tax laws
in connection with the contracts described in this prospectus.

FINANCIAL STATEMENTS

      The financial statements of Great American Reserve which are included in
this prospectus should be considered only as bearing on the ability of Great
American Reserve to meet its obligations under the contracts. They should not be
considered as bearing on the investment performance of the investment
portfolios. The value of the investment portfolios is affected primarily by the
performance of the underlying investments.


                        REPORT OF INDEPENDENT ACCOUNTANTS


To the Shareholders and Board of Directors
Great American Reserve Insurance Company

     We have audited the  accompanying  balance sheet of Great American  Reserve
Insurance  Company  (the "Company") as of December  31, 1997 and 1996,  and the
related  statements of operations,  shareholder's  equity and cash flows for the
years ended  December 31, 1997 and 1996 and the four months  ended  December 31,
1995.  We  have  also  audited  the   accompanying   statement  of   operations,
shareholder's  equity and cash flows of the Company for the eight  months  ended
August 31, 1995 based on the basis of accounting applicable to periods prior to
the adoption of push down accounting upon Conseco, Inc.'s purchase of all common
shares  of the  Company  it did not  previously  own (see note 1 of the notes to
financial  statements  regarding  the adoption of push down  accounting).  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material  respects,  the  financial  position of Great  American  Reserve
Insurance  Company as of  December  31,  1997 and 1996,  and the  results of its
operations and its cash flows for the years ended December 31, 1997 and 1996,
the four months ended  December 31, 1995 and the eight months ended August 31,
1995, in conformity with generally accepted accounting principles.



                               
                                                    /S/ COOPERS & LYBRAND L.L.P.
                                                    ----------------------------
                                                    COOPERS & LYBRAND L.L.P.

Indianapolis, Indiana
April 20, 1998


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                                  BALANCE SHEET
                           December 31, 1997 and 1996
                              (Dollars in millions)


                                     ASSETS

<TABLE>
<CAPTION>

                                                                                              1997             1996
                                                                                              ----             ----
<S>                                                                                        <C>              <C> 

Investments:
    Actively managed fixed maturities at fair value (amortized cost:
       1997 - $1,705.2; 1996 - $1,810.8)...............................................    $1,734.0          $1,795.1
    Mortgage loans.....................................................................        57.2              77.3
    Credit-tenant loans................................................................        88.9              93.4
    Policy loans.......................................................................        80.6              80.8
    Other invested assets .............................................................        88.2              89.0
    Short-term investments.............................................................        49.5              14.8
    Assets held in separate accounts...................................................       402.1             232.4
                                                                                           --------          --------

          Total investments............................................................     2,500.5           2,382.8


Accrued investment income..............................................................        30.5              32.9
Cost of policies purchased.............................................................       101.6             143.0
Cost of policies produced..............................................................        60.7              38.2
Reinsurance receivables................................................................        21.9              25.7
Goodwill (net of accumulated amortization: 1997 - $13.2; 1996 - $11.7).................        48.2              49.7
Other assets...........................................................................         8.3               8.2
                                                                                           --------          --------

          Total assets.................................................................    $2,771.7          $2,680.5
                                                                                           ========          ========



                            (continued on next page)




                          The accompanying notes are an
                         integral part of the financial
                                   statements.


</TABLE>


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                            BALANCE SHEET (Continued)
                           December 31, 1997 and 1996
                 (Dollars in millions, except per share amount)


                      LIABILITIES AND SHAREHOLDER'S EQUITY

<TABLE>
<CAPTION>
                                                                                             1997             1996
                                                                                             ----             ----
<S>                                                                                        <C>              <C>
Liabilities:
    Insurance liabilities:
      Interest sensitive products......................................................    $1,522.1          $1,636.5
      Traditional products.............................................................       248.3             251.5
      Claims payable and other policyholder funds......................................        62.5              69.5
      Liabilities related to separate accounts.........................................       402.1             232.4
    Income tax liabilities.............................................................        44.2              29.8
    Investment borrowings..............................................................        61.0              48.4
    Other liabilities..................................................................        14.6              15.5
                                                                                           --------          --------

            Total liabilities..........................................................     2,354.8           2,283.6
                                                                                           --------          --------

Shareholder's equity:
    Common stock and additional paid-in capital (par value $4.80 per share, 1,065,000
       shares authorized,  1,043,565 shares issued and outstanding)....................       380.8             380.8
    Accumulated other comprehensive income:
       Unrealized appreciation (depreciation) of fixed maturity securities (net of
          applicable deferred income taxes:  1997 - $4.4; 1996 - $(2.4))...............         8.2              (4.4)
       Unrealized appreciation (depreciation) of other investments (net of applicable
          deferred income taxes:  1997 - $.3; 1996 - $(.1))............................          .5               (.2)
    Retained earnings..................................................................        27.4              20.7
                                                                                           --------          --------

            Total shareholder's equity.................................................       416.9             396.9
                                                                                           --------          --------

            Total liabilities and shareholder's equity.................................    $2,771.7          $2,680.5
                                                                                           ========          ========






                          The accompanying notes are an
                         integral part of the financial
                                   statements.


</TABLE>


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                             STATEMENT OF OPERATIONS
                              (Dollars in millions)
<TABLE>
<CAPTION>

                                                                                                               Prior basis
                                                                                                              ------------
                                                                Year              Year          Four months   Eight months
                                                                ended             ended            ended          ended
                                                            December 31,      December 31,     December 31,    August 31,
                                                                1997              1996             1995           1995
                                                                ----              ----             ----           ----

<S>                                                           <C>               <C>                <C>            <C>   
Revenues:
    Insurance policy income...............................    $  75.7            $  81.4            $ 31.8        $  60.5
    Net investment income.................................      222.6              218.4              74.2          136.4
    Net investment gains..................................       13.3                2.7              12.5            7.3
                                                              -------            -------            ------        -------

         Total revenues...............................  .       311.6              302.5             118.5          204.2
                                                               -------            -------            ------        -------

Benefits and expenses:
    Insurance policy benefits.............................       56.5               54.9              18.9           45.9
    Change in future policy benefits......................       (4.8)              (3.7)               .2           (4.3)
    Amounts  added  to  annuity  and  financial  product   
       policyholder  account balances:
         Interest.........................................       83.6               93.8              32.9           66.7
         Other amounts added to variable annuity products        55.7               35.6              11.3            7.9
    Interest expense on investment borrowings.............        4.0                6.2               1.0            3.6
    Amortization..........................................       27.1               20.3              15.3           16.0
    Other operating costs and expenses....................       28.2               54.3              13.1           23.7
                                                              -------            -------            ------        ------- 

         Total benefits and expenses......................      250.3              261.4              92.7          159.5
                                                              -------            -------            ------        -------

         Income before income taxes.......................       61.3               41.1              25.8           44.7

Income tax expense........................................       22.1               15.4               9.7           16.5
                                                              -------            -------            ------        -------

         Net income.......................................    $  39.2            $  25.7            $ 16.1         $ 28.2
                                                              =======            =======            ======         ======




















                          The accompanying notes are an
                         integral part of the financial
                                   statements.

</TABLE>

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                        STATEMENT OF SHAREHOLDER'S EQUITY
                              (Dollars in millions)
<TABLE>
<CAPTION>


                                                                            Common stock       Accumulated other
                                                                           and additional        comprehensive     Retained
                                                              Total        paid-in capital          income         earnings
                                                              -----        ---------------          ------         --------   
<S>                                                           <C>              <C>                 <C>              <C>
Balance, December 31, 1994 (a).............................   $364.9           $339.7              $(55.1)          $80.3

   Comprehensive income, net of tax:
     Net income (a)........................................     28.2               -                  -              28.2
     Change in unrealized appreciation (depreciation) of
       securities (net of applicable income taxes of 
       34.1) (a)...........................................     59.0               -                 59.0              -
                                                              ------

         Total comprehensive income (a)....................     87.2

   Dividends on common stock (a)...........................    (41.2)              -                  -             (41.2)
   Adjustment of balance due to new accounting basis.......      5.1             41.1                (2.0)          (34.0)
                                                              ------           ------              ------           -----

Balance, August 31, 1995...................................    416.0            380.8                 1.9            33.3

   Comprehensive income, net of tax:
     Net income............................................     16.1               -                  -              16.1
     Change in unrealized appreciation (depreciation) of
       securities (net of applicable income 
          taxes of $6.1)...................................     10.5               -                 10.5              -
                                                              ------

         Total comprehensive income........................     26.6
                                                              ------           ------              ------           -----  

Balance, December 31, 1995.................................    442.6            380.8                12.4            49.4

   Comprehensive income, net of tax:
     Net income............................................     25.7               -                 -               25.7
     Change in unrealized appreciation (depreciation) of
       securities (net of applicable income 
       taxes of ($9.7))....................................    (17.0)              -                (17.0)             -
                                                              ------

         Total comprehensive income........................      8.7

   Dividends on common stock...............................    (54.4)              -                  -             (54.4)
                                                              ------           ------              ------          ------

Balance, December 31, 1996.................................    396.9            380.8                (4.6)           20.7

   Comprehensive income, net of tax:
     Net income............................................     39.2               -                  -              39.2
     Change in unrealized appreciation (depreciation) of
       securities (net of applicable income taxes of $7.2).     13.3               -                 13.3              -
                                                              ------

         Total comprehensive income........................     52.5               -                  -                -

   Dividends on common stock...............................    (32.5)              -                  -             (32.5)
                                                              ------           ------              ------           -----

Balance, December 31, 1997.................................   $416.9           $380.8              $  8.7          $ 27.4
                                                              ======           ======              ======          ======
<FN>
(a)  Prior basis.
</FN>

                          The accompanying notes are an
                         integral part of the financial
                                   statements.
</TABLE>

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                             STATEMENT OF CASH FLOWS
                              (Dollars in millions)

<TABLE>
<CAPTION>

                                                                                                               Prior basis
                                                                                                              ------------- 
                                                                Year              Year          Four months   Eight months
                                                                ended             ended            ended          ended
                                                            December 31,      December 31,     December 31,    August 31,
                                                                1997              1996             1995           1995
                                                                ----              ----             ----           ---- 
<S>                                                         <C>               <C>               <C>             <C>    
Cash flows from operating activities:
    Net income............................................  $    39.2         $   25.7          $   16.1        $  28.2
    Adjustments to reconcile net income to net
       cash provided by operating activities:
         Amortization.....................................       27.1             20.3              15.3           16.0
         Income taxes.....................................        6.7             (3.9)              2.3            2.9
         Insurance liabilities............................      (60.9)           (40.5)            (25.8)         (14.0)
         Amounts added to annuity and financial
            product policyholder account balances.........      139.3            129.4              44.2           74.6
         Fees charged to insurance liabilities............      (31.3)           (32.8)            (10.3)         (22.2)
         Accrual and amortization of investment income....         .3              3.1               3.2           (1.8)
         Deferral of cost of policies produced............      (31.8)           (13.2)             (3.0)          (6.6)
         Investment gains.................................      (13.3)            (2.7)            (12.5)          (7.3)
         Other............................................       (4.6)            (8.8)             (8.9)          (3.2)
                                                            ---------         --------            ------        -------

            Net cash provided by operating
               activities.................................       70.7             76.6              20.6           66.6
                                                            ---------         --------            ------        -------

Cash flows from investing activities:
    Sales of investments..................................      755.2            988.9              513.2         406.5
    Maturities and redemptions............................      150.4            101.7               60.4          57.5
    Purchases of investments..............................     (753.6)          (954.2)            (532.2)       (476.2)
                                                            ---------         --------            -------       -------

            Net cash provided (used) by investing
                activities................................      152.0            136.4              41.4          (12.2)
                                                            ---------         --------            ------        -------

Cash flows from financing activities:
    Deposits to insurance liabilities.....................      255.9            169.8              50.8          104.4
    Cash paid in reinsurance recapture ...................         -                -              (71.1)            -
    Investment borrowings.................................       12.6            (35.8)            (36.8)         121.0
    Withdrawals from insurance liabilities................     (424.0)          (306.7)            (71.9)        (166.3)
    Dividends paid on common stock........................      (32.5)           (44.5)               -           (41.2)
                                                            ---------          -------          --------        -------

            Net cash provided (used) by
                financing activities......................     (188.0)          (217.2)           (129.0)          17.9
                                                            ---------         --------          --------        -------

            Net increase (decrease) in short-term
                investments...............................       34.7             (4.2)            (67.0)          72.3

Short-term investments, beginning of period...............       14.8             19.0              86.0           13.7
                                                            ---------         --------          --------        -------

Short-term investments, end of period.....................  $    49.5         $   14.8          $   19.0        $  86.0
                                                            =========         ========          ========        =======





                          The accompanying notes are an
                         integral part of the financial
                                   statements.
</TABLE>


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


1.   SIGNIFICANT ACCOUNTING POLICIES

     Organization and Basis of Presentation

     Great  American   Reserve   Insurance   Company  (the  "Company")   markets
tax-qualified annuities and certain employee benefit- related insurance products
through professional independent agents. Since August 1995, the Company has been
a wholly owned subsidiary of Conseco,  Inc.  ("Conseco"),  a financial  services
holding  company engaged in the  development,  marketing and  administration  of
supplemental health insurance,  annuity,  individual life insurance,  individual
and group major medical  insurance and other  insurance  products.  During 1994,
Conseco  effectively  owned 36 percent of the  Company,  through  its  ownership
interest  in CCP  Insurance,  Inc.  ("CCP"),  a holding  company  organized  for
companies   previously   acquired  by  Conseco  Capital   Partners,   Inc.  (the
"Partnership"),  a limited  partnership  organized  by Conseco.  The Company was
acquired by the  Partnership  in 1990 (the  "Partnership  Acquisition").  During
1995, Conseco's ownership in CCP (and in the Company) increased to 49 percent as
a result of purchases  of CCP common  stock by CCP and Conseco.  In August 1995,
Conseco  completed the purchase of the  remaining  shares of CCP common stock it
did not  already  own in a  transaction  pursuant  to which CCP was merged  with
Conseco,   with  Conseco   being  the   surviving   corporation   (the  "Conseco
Acquisition").

     The accompanying  financial  statements give effect to "push down" purchase
accounting to reflect the Partnership  Acquisition and the Conseco  Acquisition.
As a result of  applying  "push down"  purchase  accounting:  (i) the  Company's
financial  position  and results of  operations  for periods  subsequent  to the
Partnership  Acquisition and before the Conseco  Acquisition (the "prior basis")
reflect the  Partnership's  cost to acquire the  Company's  asset and  liability
accounts  based upon their  estimated fair values at the purchase date; and (ii)
the  Company's   financial  position  and  results  of  operations  for  periods
subsequent  to the Conseco  Acquisition  reflect  Conseco's  cost to acquire the
Company's asset and liability accounts based upon their estimated fair values at
the purchase dates.

     The effect of the adoption of the new basis of  accounting on the Company's
balance sheet accounts on August 31, 1995, was as follows (dollars in millions):
<TABLE>
<CAPTION>
                                                                                                 Debit
                                                                                               (Credit)
                                                                                               --------
                  <S>                                                                           <C>

                  Cost of policies purchased..............................................      $ 59.0
                  Cost of policies produced ..............................................       (27.0)
                  Goodwill................................................................       (15.1)
                  Insurance liabilities...................................................        (1.2)
                  Income tax liabilities..................................................       (11.9)
                  Other...................................................................         1.3
                  Common stock and additional paid-in capital.............................       (41.1)
                  Net unrealized appreciation of fixed maturity securities................         1.4
                  Net unrealized appreciation of other investments........................          .6
                  Retained earnings.......................................................        34.0
</TABLE>

     The accompanying financial statements have been prepared in conformity with
generally accepted accounting principles ("GAAP"), which differ in some respects
from statutory  accounting  practices  followed in the  preparation of financial
statements  submitted  to state  insurance  departments.  As such,  they include
amounts based on informed estimates and judgment,  with  consideration  given to
materiality.   Many  estimates  and  assumptions  are  utilized  in  calculating
amortized value and  recoverability  of securities,  cost of policies  produced,
cost of policies  purchased,  goodwill,  insurance  liabilities,  guaranty  fund
assessment  accruals,  liabilities  for  litigation  and deferred  income taxes.
Actual results could differ from reported results using those estimates. Certain
amounts from the 1996 financial  statements and notes have been  reclassified to
conform with the 1997 presentation.

     Investments

     Fixed maturity  investments  are securities  that mature more than one year
after issuance.  They include bonds,  notes receivable and preferred stocks with
mandatory redemption features and are classified as follows:



                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


         Actively managed - fixed maturity  securities that may be sold prior to
         maturity  due to changes  that might  occur in market  interest  rates,
         issuer credit quality or the Company's liquidity requirements. Actively
         managed fixed  maturity  securities are carried at estimated fair value
         and the  unrealized  gain or loss is  recorded  net of tax and  related
         adjustments described below as a component of shareholder's equity.

         Trading - fixed maturity securities are bought and held principally for
         the purpose of selling them in the near term.  Trading  securities  are
         carried  at  estimated  fair  value.  Unrealized  gains or  losses  are
         included in net investment gains (losses). The Company held $.9 million
         of trading securities at December 31, 1997, which are included in other
         invested  assets.  The Company did not hold any trading  securities  at
         December 31, 1996 or 1995.

         Held to maturity - fixed maturity  securities which the Company has the
         ability and  positive  intent to hold to  maturity,  and are carried at
         amortized  cost.  The Company may  dispose of these  securities  if the
         credit quality of the issuer deteriorates,  if regulatory  requirements
         change or under  other  unforeseen  circumstances.  The Company has not
         held any securities in this classification during 1997, 1996 or 1995.

     Anticipated  returns,  including  investment  gains  and  losses,  from the
investment  of   policyholder   balances  are  considered  in  determining   the
amortization  of the  cost  of  policies  purchased  and the  cost  of  policies
produced.  When  actively  managed  fixed  maturity  securities  are  stated  at
estimated  fair value,  an adjustment to the cost of policies  purchased and the
cost of policies  produced may be necessary  if a change in  amortization  would
have been recorded if such  securities had been sold at their fair value and the
proceeds reinvested at current yields. Furthermore, if future yields expected to
be earned on such securities  decline,  it may be necessary to increase  certain
insurance  liabilities.  Adjustments to such liabilities are required when their
balances,  in addition to future net cash flows (including  investment  income),
are insufficient to cover future benefits and expenses.

     Unrealized  gains and losses and the related  adjustments  described in the
preceding paragraph have no effect on earnings, but are recorded, net of tax, as
a component of shareholder's  equity.  The following tables summarize the effect
of these adjustments as of December 31, 1997:
<TABLE>
<CAPTION>
                                                                                     Effect of fair
                                                                    Balance        value adjustment to
                                                                    before          actively managed          Reported
                                                                  adjustment    fixed maturity securities      amount
                                                                  ----------    -------------------------     --------
                                                                                  (Dollars in millions)
<S>                                                                 <C>                  <C>                    <C>    
Actively managed fixed maturity securities....................      $1,705.2              $  28.8               $1,734.0
Cost of policies purchased....................................         115.0                (13.4)                 101.6
Cost of policies produced.....................................          63.5                 (2.8)                  60.7
Income tax liabilities........................................          39.8                  4.4                   44.2
Net unrealized appreciation of fixed maturity securities, net.           -                    8.2                    8.2
</TABLE>

     When  changes  in  conditions  cause  a  fixed  maturity  investment  to be
transferred to a different category (e.g. actively managed,  held to maturity or
trading),  the security is  transferred to the new category at its fair value at
the date of the transfer. There were no such transfers in 1997, 1996 or 1995. At
the  transfer  date,  the  security's  unrealized  gain or loss is  recorded  as
follows:

     -  For transfers to the trading  category,  the unrealized  gain or loss is
        recognized in earnings;

     -  For transfers from the trading  category,  the  unrealized  gain or loss
        already recognized in earnings is not reversed;

     -  For transfers to actively managed from held to maturity,  the unrealized
        gain or loss is recognized in shareholder's equity; and

     -  For transfers to held to maturity from actively managed, the unrealized
        gain or loss at the  date of  transfer  continues  to be  recognized  in
        shareholder's  equity,  but is  amortized  as a yield  adjustment  until
        ultimately sold.

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     Credit-tenant  loans  ("CTLs") are loans for  commercial  properties  which
require:  (i) the lease of the  principal  tenant to be assigned to the Company;
(ii) the lease to produce adequate cash flow to fund  substantially all the cash
requirements  of the loan; and (iii) the principal  tenant,  or the guarantor of
such tenant's  obligations,  to have an investment-grade  credit rating when the
loan is made.  These  loans  also must be  secured  by the value of the  related
property.  Underwriting  guidelines  take into  account such factors as: (i) the
lease term of the property;  (ii) the borrower's  management ability,  including
business experience,  property management  capabilities and financial soundness;
and (iii) such economic, demographic or other factors that may affect the income
generated by the property or its value.  The underwriting  guidelines  generally
require a  loan-to-value  ratio of 75 percent or less.  Credit-tenant  loans and
traditional mortgage loans are carried at amortized cost.

     Policy loans are stated at their current unpaid principal balance.

     Short-term  investments  include commercial paper,  invested cash and other
investments  purchased with maturities of less than three months and are carried
at amortized cost,  which  approximates  fair value.  The Company  considers all
short-term investments to be cash equivalents.

     Fees  received  and  costs  incurred  in  connection  with  origination  of
investments,  principally  CTLs and mortgage loans, are deferred.  Fees,  costs,
discounts and premiums are amortized as yield  adjustments  over the contractual
life of the investments.  Anticipated prepayments on mortgage-backed  securities
are taken into  consideration  in  determining  estimated  future yields on such
securities.

     The specific  identification  method is used to account for the disposition
of investments.  The  differences  between sale proceeds and carrying values are
reported as investment gains and losses,  or as adjustments to investment income
if the proceeds are prepayments by issuers prior to maturity.

     The Company regularly evaluates investment securities,  credit-tenant loans
and  mortgage  loans  based on current  economic  conditions,  past  credit loss
experience and other  circumstances  of the investee.  A decline in a security's
net  realizable  value that is other than  temporary is treated as an investment
loss and the cost basis of the security is reduced to its estimated  fair value.
Impaired  loans  are  revalued  at the  present  value of  expected  cash  flows
discounted  at the loan's  effective  interest rate when it is probable that the
Company will be unable to collect all amounts due  according to the  contractual
terms of the agreement.  The Company accrues interest on the net carrying amount
of impaired loans.

     As part of the Company's  investment  strategy,  the Company may enter into
reverse  repurchase  agreements  and  dollar-roll  transactions  to increase its
investment return or to improve liquidity.  These transactions are accounted for
as collateral borrowings,  where the amount borrowed is equal to the sales price
of the underlying securities.

     Separate Accounts

     Separate  accounts are funds on which investment income and gains or losses
accrue  directly  to certain  policyholders.  The assets of these  accounts  are
legally  segregated.  They are not subject to the claims  which may arise out of
any other business of the Company.  The Company reports  separate account assets
at market value;  the  underlying  investment  risks are assumed by the contract
holders.  The Company  records the related  liabilities  at amounts equal to the
underlying  assets;  the fair value of these  liabilities  equals their carrying
amount.

     Cost of Policies Purchased

     The cost of policies  purchased  represents the portion of the  acquisition
cost that was  allocated to the value of the right to receive  future cash flows
from  insurance  contracts  existing at the date such  insurance  contracts were
acquired.  The value of cost of policies purchased is the actuarially determined
present  value of the projected  future cash flows from the insurance  contracts
existing at the acquisition  date. The method used to value the cost of policies
purchased is consistent  with the valuation  methods used most commonly to value
blocks  of  insurance  business,   which  is  also  consistent  with  the  basic
methodology  generally used to value assets.  The method used  is  summarized as
follows:

     -    Identify the expected future cash flows from the blocks of business.


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     - Identify the risks inherent in realizing those cash flows (i.e.,  what is
       the probability that the cash flows will be realized).

     - Identify the rate of return  necessary  to accept  these risks,  based on
       consideration of the factors summarized below.

     - Determine the value of the policies purchased by discounting the expected
       future cash flows by the discount rate required.

     The expected future cash flows used in determining  such value are based on
actuarially  determined  projections of future premium  collections,  mortality,
surrenders,  operating expenses,  changes in insurance  liabilities,  investment
yields on the assets  held to back the  policy  liabilities  and other  factors.
These  projections  take into  account  all  factors  known or  expected  at the
valuation date,  based on the collective  judgment of the Company's  management.
Actual  experience  on  purchased  business  may vary  from  projections  due to
differences in renewal premiums collected,  investment spread,  investment gains
or losses, mortality and morbidity costs and other factors.

     The  discount  rate used to  determine  the  value of the cost of  policies
purchased  is the  rate of  return  needed  to earn in order  to  invest  in the
business  being  acquired.  In  determining  this required  rate of return,  the
following factors are considered:

     - The  magnitude  of  the  risks  associated   with  each of the  actuarial
       assumptions used in determining expected future cash flows.

     - The cost of capital required to fund the acquisition.

     - The  likelihood  of changes in projected  future  cash  flows  that might
       occur if there are changes in  insurance  regulations  and tax laws.

     - The acquired business compatibility with other activities of the  Company
       that may favorably affect future cash flows.

     - The complexity of the acquired business.

     - Recent  prices (i.e.,  discount  rates  used  in  determining valuations)
       paid by others to acquire similar blocks of business.

     After the cost of policies  purchased is determined,  it is amortized based
on the incidence of the expected cash flows.  This asset is amortized  using the
interest rate credited to the underlying policies.

     If renewal  premiums  collected,  investment  spread,  investment  gains or
losses, mortality and morbidity costs or other factors differ from expectations,
amortization  of the cost of policies  purchased is adjusted.  For example,  the
sale of a fixed maturity  investment may result in a gain (or loss). If the sale
proceeds are reinvested at a lower (or higher)  earnings rate, there may also be
a reduction  (or increase) in future  investment  spread.  Amortization  must be
increased  (decreased)  to reflect the change in the  incidence of expected cash
flows  consistent  with the  methods  used  with the cost of  policies  produced
(described below).

     Each  year,  the  recoverability  of the  cost  of  policies  purchased  is
evaluated by line of business within each block of purchased insurance business.
If current estimates indicate that the existing insurance liabilities,  together
with the  present  value of future net cash  flows  from the blocks of  business
purchased,  will be insufficient to recover the cost of policies purchased,  the
difference is charged to expense.  Amortization is adjusted  consistent with the
methods used with the cost of policies produced (as described below).

     The cost of policies  purchased related to the original  acquisition of the
Company by the  Partnership  in 1990 is  amortized  under a  slightly  different
method than that described above. However, the effect of the different method on
1997 net income was insignificant.



                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     Cost of Policies Produced

     Costs which vary with and are primarily  related to the  acquisition of new
business  are  deferred  to the extent  that such costs are deemed  recoverable.
These  costs  include   commissions,   certain  costs  of  policy  issuance  and
underwriting  and  certain  agency  expenses.  For  traditional  life and health
contracts,  deferred  costs are  amortized  with  interest in relation to future
anticipated  premium  revenue  using  the  same  assumptions  that  are  used in
calculating the insurance  liabilities.  For immediate  annuities with mortality
risks, deferred costs are amortized in relation to the present value of benefits
to be paid.  For universal  life-type,  interest-sensitive  and  investment-type
contracts,  deferred  costs are  amortized  in relation to the present  value of
expected gross profits from these contracts,  discounted using the interest rate
credited to the policy (currently, 5 percent to 8 percent).

     Recoverability  of the unamortized  balance of cost of policies produced is
evaluated regularly and considers  anticipated  investment income. For universal
life-type contracts and investment-type  contracts, the accumulated amortization
is adjusted  (whether an increase or a decrease)  whenever  there is a change in
the  estimated  gross  profits  expected over the life of a block of business in
order to maintain a constant  relationship  between amortization and the present
value  (discounted  at the rate of interest  that  accrues to the  policies)  of
expected  gross  profits.   For  traditional  and  most  other  contracts,   the
unamortized  asset balance is reduced by a charge to income only when the sum of
the present value of discounted future cash flows and the policy  liabilities is
not sufficient to cover such asset balance.

     Goodwill

     Goodwill  is the  excess of the amount  paid to acquire a company  over the
fair value of its net assets.  Goodwill is amortized on the straight-line  basis
over a  40-year  period.  The  Company  continually  monitors  the  value of the
goodwill based on estimates of future earnings.  The Company  determines whether
goodwill is fully  recoverable  from projected  undiscounted net cash flows from
earnings of the subsidiaries  over the remaining  amortization  period. If it is
determined  that changes in such  projected  cash flows no longer  supported the
recoverability of goodwill over the remaining  amortization  period, the Company
would  reduce  its  carrying  value  with a  corresponding  charge to expense or
shorten the  amortization  period (no such  changes have  occurred).  Cash flows
considered in such an analysis are those of the business acquired, if separately
identifiable,  or the  business  segment  that  acquired  the  business  if such
earnings are not separately identifiable.

     Insurance Liabilities, Recognition  of Insurance  Policy Income and Related
     Benefits and Expenses

     Reserves for traditional and  limited-payment  life insurance contracts are
generally  calculated using the net level premium method based on assumptions as
to investment  yields,  mortality,  morbidity,  withdrawals  and dividends.  The
assumptions  are based on  projections  using past and expected  experience  and
include provisions for possible adverse deviation. These assumptions are made at
the time the  contract  is  issued  or,  in the case of  contracts  acquired  by
purchase, at the purchase date.

     Reserves for universal life-type and investment-type contracts are based on
the  contract  account  balance,  if future  benefit  payments  in excess of the
account  balance are not  guaranteed,  or on the present value of future benefit
payments when such payments are  guaranteed.  Additional  increases to insurance
liabilities  are made if future  cash  flows  including  investment  income  are
insufficient to cover future benefits and expenses.

     For  investment-type  contracts  without  mortality  risk (such as deferred
annuities and immediate  annuities with benefits paid for a period  certain) and
for  contracts  that permit the  Company or the  insured to make  changes in the
contract terms (such as single- premium whole life and universal life),  premium
deposits  and benefit  payments  are  recorded as  increases  or  decreases in a
liability  account rather than as revenue and expense.  Amounts  charged against
the  liability  account for the cost of  insurance,  policy  administration  and
surrender penalties are recorded as revenues. Interest credited to the liability
account and benefit  payments made in excess of the contract  liability  account
balance are charged to expense.

     For traditional life insurance contracts, premiums are recognized as income
when due. Benefits and expenses are associated with earned premiums resulting in
their level  recognition  over the premium paying period of the contracts.  Such
recognition is accomplished through the provision for future policy benefits and
the amortization of deferred policy acquisition costs.


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     For  contracts  with  mortality  risk,  but with  premiums  paid for only a
limited period (such as  single-premium  immediate  annuities with benefits paid
for  the  life  of the  annuitant),  the  accounting  treatment  is  similar  to
traditional  contracts.  However,  the excess of the gross  premium over the net
premium is deferred and  recognized in relation to the present value of expected
future benefit payments.

     Liabilities for incurred claims are determined using historical  experience
and  represent an estimate of the present  value of the ultimate net cost of all
reported  and  unreported  claims.   Management  believes  these  estimates  are
adequate.  Such  estimates are  periodically  reviewed and any  adjustments  are
reflected in current operations.

     For participating  policies,  the amount of dividends to be paid (which are
not  significant)  is  determined  annually by the  Company.  The portion of the
earnings  allocated to  participating  policyholders is recorded as an insurance
liability.

     Reinsurance

     In the normal  course of business,  the Company seeks to limit its exposure
to loss on any single  insured  and to recover a portion of  benefits  paid over
such limit by ceding  reinsurance to other  insurance  enterprises or reinsurers
under  excess  coverage  and  coinsurance  contracts.  The  Company  has set its
retention  limit for  acceptance of risk on life  insurance  policies at various
levels up to $.5 million.

     Assets and liabilities  related to insurance  contracts are reported before
the effects of  reinsurance.  Reinsurance  receivables  and prepaid  reinsurance
premiums  (including  amounts related to insurance  liabilities) are reported as
assets.  Estimated reinsurance receivables are recognized in a manner consistent
with the liabilities relating to the underlying reinsured insurance contracts.

     Income Taxes

     Income  tax  expense   includes   deferred  taxes  arising  from  temporary
differences  between  the  tax and  financial  reporting  basis  of  assets  and
liabilities.  This liability method of accounting for income taxes also requires
the Company to reflect in income the effect of a tax rate change on  accumulated
deferred income taxes in the period in which the change is enacted.

     In assessing the realization of deferred tax assets,  the Company considers
whether  it is more  likely  than not  that  the  deferred  tax  assets  will be
realized.  The ultimate realization of deferred tax assets is dependent upon the
generation  of future  taxable  income  during the  periods  in which  temporary
differences  become  deductible.  If future  income does not occur as  expected,
deferred income taxes may need to be written off.

     Comprehensive Income

     As of  December  31,  1997,  the Company  adopted  Statement  of  Financial
Accounting  Standards No. 130,  "Reporting  Comprehensive  Income" ("SFAS 130").
SFAS 130 establishes  standards for reporting and  presentation of comprehensive
income and its components in a full set of financial  statements.  Comprehensive
income includes all changes in  shareholders'  equity (except those arising from
transactions with shareholders) and includes net income and net unrealized gains
(losses) on securities. The new standard requires only additional disclosures in
the consolidated financial statements; it does not affect the financial position
or results of operations.

     Comprehensive income excludes net investment gains (losses) included in net
income of: (i) $(3.9)  million  (after income taxes of $(2.1)  million) in 1997;
(ii) $.2 million (after income taxes of $.1 million) in 1996; (iii) $1.4 million
(after income taxes of $.7 million) in  the four months ended December 31, 1995;
and (iv) $2.2 million  (after  income taxes of $1.2 million) in the eight months
ended August 31, 1995.

     Fair Values of Financial Instruments

     The  following  methods  and  assumptions  were  used  by  the  Company  in
determining estimated fair values of financial instruments:

     Investment  securities:   The  estimated  fair  values  of  fixed  maturity
     securities (including redeemable preferred stocks), equity


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------

     securities  and trading  securities  are based on quotes  from  independent
     pricing services, where available. For investment securities for which such
     quotes are not  available,  the  estimated  fair values are  obtained  from
     broker-dealer  market makers or by discounting  expected  future cash flows
     using current  market  interest  rates  appropriate  for the yield,  credit
     quality of the  investments and for fixed  maturities,  the maturity of the
     investments being priced.

     Mortgage loans,  credit-tenant  loans and policy loans:  The estimated fair
     values  of  mortgage  loans,  credit-tenant  loans  and  policy  loans  are
     determined by discounting  future  expected cash flows using interest rates
     currently  being offered for similar loans to borrowers with similar credit
     ratings. Loans with similar  characteristics are aggregated for purposes of
     the calculations.

     Other invested assets:  The estimated fair values of these assets have been
     assumed to be equal to their carrying value. Such value is believed to be a
     reasonable approximation of the fair value of these investments.

     Short-term investments: The estimated fair values of short-term investments
     are based on quoted market prices,  where  available.  The carrying  amount
     reported on the balance sheet for these assets approximates their estimated
     fair value.

     Insurance liabilities for investment  contracts:  The estimated fair values
     of liabilities  under  investment-type  insurance  contracts are determined
     using discounted cash flow  calculations  based on interest rates currently
     being offered for similar  contracts with  maturities  consistent  with the
     contracts being valued.

     Investment  borrowings:  Due to the short-term  nature of these  borrowings
     (terms  generally less than 30 days),  estimated fair values are assumed to
     approximate the carrying amount reported in the balance sheet.

     The estimated fair values of financial instruments are as follows:

<TABLE>
<CAPTION>
                                                                          1997                            1996
                                                                  ----------------------         ----------------------
                                                                  Carrying        Fair           Carrying        Fair
                                                                   Amount         Value           Amount         Value
                                                                   ------         -----           ------         -----  
                                                                                   (Dollars in millions)
     <S>                                                          <C>           <C>              <C>           <C>    
     Financial assets held for purposes other than trading:
       Actively managed fixed maturity securities...........      $1,734.0      $1,734.0          $1,795.1     $1,795.1
       Mortgage loans.......................................          57.2          61.2              77.3         77.0
       Credit-tenant loans..................................          88.9          93.4              93.4         92.5
       Policy loans.........................................          80.6          80.6              80.8         80.8
       Other invested assets................................          88.2          88.2              89.0         89.0
       Short-term investments...............................          49.5          49.5              14.8         14.8

     Financial liabilities held for purposes other than 
       trading:
         Insurance liabilities for investment contracts (1).       1,177.5       1,177.5          $1,282.1     $1,282.1
         Investment borrowings..............................          61.0          61.0              48.4         48.4

<FN>

       (1) The estimated fair value of the liabilities for investment  contracts
           was  approximately  equal to its carrying  value at December 31, 1997
           and 1996,  because  interest  rates  credited on the vast majority of
           account   balances   approximate   current   rates  paid  on  similar
           investments  and  because  these rates are not  generally  guaranteed
           beyond one year.  The Company is not required to disclose fair values
           for insurance liabilities, other than those for investment contracts.
           However,  the Company takes into  consideration  the  estimated  fair
           values of all  insurance  liabilities  in its overall  management  of
           interest  rate risk.  The Company  attempts  to minimize  exposure to
           changing  interest  rates  by  matching  investment  maturities  with
           amounts due under insurance contracts.
</FN>
</TABLE>
     Recently Issued Accounting Standards

     Statement  of  Financial  Accounting  Standards  No. 125,  "Accounting  for
Transfers and Servicing of Financial Assets and  Extinguishment  of Liabilities"
("SFAS  125") was  issued in June 1996 and  provides  accounting  and  reporting
standards for transfers of financial assets and  extinguishments of liabilities.
SFAS 125 is effective for 1997 financial statements; however, certain provisions


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


relating to accounting for repurchase  agreements and securities lending are not
effective until January 1, 1998.  Provisions  effective in 1997 did not have any
effect on the  Company's  financial  position  or  results  of  operations.  The
adoption of  provisions  effective  in 1998 are not  expected to have a material
effect on the Company's financial position or results of operations.

     Statement of Financial  Accounting  Standards No. 131,  "Disclosures  about
Segments of an Enterprise and Related  Information" ("SFAS 131") establishes new
standards  for  reporting  about  operating  segments and products and services,
geographic areas and major customers. Under SFAS 131, segments are to be defined
consistent with the basis  management uses internally to assess  performance and
allocate   resources.   Implementing  SFAS  131  will  have  no  impact  on  the
consolidated  amounts  the  Company  reports.  SFAS  131 is  effective  for  the
Company's December 31, 1998 financial statements.

     Statement  of  Financial   Accounting   Standards   No.  132,   "Employers'
Disclosures about Pensions and Other  Postretirement  Benefits" ("SFAS 132") was
issued  in  February  1998  and  revises  current  disclosure  requirements  for
employers' pensions and other retiree benefits.  SFAS 132 will have no effect on
the Company's financial position or results of operations. SFAS 132 is effective
for the Company's December 31, 1998 financial statements.

     Statement of Position 97-3,  "Accounting by Insurance and Other Enterprises
for  Insurance-Related  Assessments"  ("SOP  97-3") was  issued by the  American
Institute of Certified Public Accountants in December 1997 and provides guidance
for determining when an insurance company or other enterprise should recognize a
liability  for   guaranty-fund   assessments  and  guidance  for  measuring  the
liability.  The statement is effective for 1999 financial  statements with early
adoption  permitted.  The  adoption of this  statement is not expected to have a
material effect on the Company's financial position or results of operations.

2.   INVESTMENTS

     At December  31,  1997,  the  amortized  cost and  estimated  fair value of
actively managed fixed maturity securities were as follows:
<TABLE>
<CAPTION>
                                                                                Gross          Gross          Estimated
                                                               Amortized     unrealized     unrealized          fair
                                                                 cost           gains         losses            value
                                                                 ----           -----         ------            -----
                                                                                 (Dollars in millions)
   <S>                                                       <C>              <C>            <C>          <C>
   United States Treasury securities and obligations
      of United States government corporations and
      agencies............................................     $   28.0         $  .7          $ -           $   28.7
   Obligations of state and political subdivisions........         20.5           1.1             .1             21.5
   Debt securities issued by foreign governments..........         18.5            .1            1.2             17.4
   Public utility securities..............................        184.6           3.5            2.3            185.8
   Other corporate securities.............................        902.0          26.6            7.8            920.8
   Mortgage-backed securities.............................        551.6           8.6             .4            559.8
                                                               --------         -----          -----         --------

      Total...............................................     $1,705.2         $40.6          $11.8         $1,734.0
                                                               ========         =====          =====         ========
</TABLE>




                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     At December  31,  1996,  the  amortized  cost and  estimated  fair value of
actively managed fixed maturity securities were as follows:
<TABLE>
<CAPTION>

                                                                                Gross          Gross          Estimated
                                                               Amortized     unrealized     unrealized          fair
                                                                 cost           gains         losses            value
                                                                 ----           -----         ------            -----
                                                                                 (Dollars in millions)
   <S>                                                          <C>              <C>          <C>               <C>  
   United States Treasury securities and obligations
      of United States government corporations and
      agencies............................................     $   29.9         $  .3         $  .3            $   29.9
   Obligations of state and political subdivisions........          6.1            .1            .1                 6.1
   Debt securities issued by foreign governments..........         11.6           -              .5                11.1
   Public utility securities..............................        234.8           2.4           7.0               230.2
   Other corporate securities.............................        950.1          10.9          17.6               943.4
   Mortgage-backed securities.............................        578.3           2.3           6.2               574.4
                                                               --------         -----         -----            --------

      Total...............................................     $1,810.8         $16.0         $31.7            $1,795.1
                                                               ========         =====         =====            ========
</TABLE>


     Actively  managed fixed  maturity  securities,  summarized by the source of
their estimated fair value, were as follows at December 31, 1997:
<TABLE>
<CAPTION>

                                                                                                      Estimated
                                                                                     Amortized          fair
                                                                                       cost             value
                                                                                       ----             ----- 
                                                                                         (Dollars in millions)
<S>                                                                                     <C>            <C>

Nationally recognized pricing services..........................................     $1,416.9        $1,441.2
Broker-dealer market makers.....................................................        143.6           146.2
Internally developed methods (calculated based  
   on a weighted-average current market yield of 8.0 percent)...................        144.7           146.6
                                                                                     --------        --------

         Total .................................................................     $1,705.2        $1,734.0
                                                                                     ========        ========
</TABLE>


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     The following table sets forth actively  managed fixed maturity  securities
at December 31, 1997, classified by rating categories.  The category assigned is
the highest rating by a nationally  recognized  statistical rating  organization
or, as to $42.4  million fair value of fixed  maturity  securities  not rated by
such  firms,  the rating  assigned  by the  National  Association  of  Insurance
Commissioners ("NAIC"). For the purposes of this table, NAIC Class 1 is included
in the "A" rating;  Class 2,  "BBB-";  Class 3, "BB-";  and Classes 4-6, "B+ and
below":
<TABLE>
<CAPTION>
                                                                                           Percent of       Percent of
Investment                                                                                    fixed           total
  Rating                                                                                   maturities      investments
  ------                                                                                   ----------      -----------
<S>                                                                                           <C>               <C>
AAA...................................................................................         39%              27%
AA....................................................................................          7                5
A.....................................................................................         18               13
BBB+..................................................................................          8                6
BBB...................................................................................         12                8
BBB-..................................................................................          8                5
                                                                                              ---               --

     Investment-grade.................................................................         92               64
                                                                                              ---              ---

BB+...................................................................................          2                1
BB....................................................................................          2                1
BB-...................................................................................          1                1
B+ and below .........................................................................          3                2
                                                                                              ---               --

     Below investment-grade...........................................................          8                5
                                                                                              ---               --

         Total actively managed fixed maturities......................................        100%              69%
                                                                                              ===               ==
</TABLE>


     Below   investment-grade   actively  managed  fixed  maturity   securities,
summarized  by the amount  their  amortized  cost  exceeds  fair value,  were as
follows at December 31, 1997:
<TABLE>
<CAPTION>
                                                                                                            Estimated
                                                                                         Amortized            fair
                                                                                           cost               value
                                                                                           ----               -----
                                                                                             (Dollars in millions)
<S>                                                                                      <C>                <C>   
Amortized cost exceeds fair value by more than 30%..................................       $  1.0              $   .5
Amortized cost exceeds fair value by more than 15% but not more than 30%............         14.8                11.8
Amortized cost exceeds fair value by more than 5% but not more than 15%.............         15.5                14.0
All others..........................................................................        104.5               106.0
                                                                                           ------              ------

         Total below investment-grade fixed maturity investments....................       $135.8              $132.3
                                                                                           ======              ======
</TABLE>

     The Company had $.3 million of fixed  maturity  investments  in substantive
default and no fixed  maturities  in technical  default as of December 31, 1997.
The Company recorded writedowns of fixed maturity investments and other invested
assets  totaling  $.3 million in 1997,  $.8 million in 1996 and $1.6  million in
1995,  as a result of changes in  conditions  which  caused it to  conclude  the
decline in the fair value of the  investment  was other  than  temporary.  As of
December  31, 1997,  there were no fixed  maturity  investments  about which the
Company  had  serious  doubts as to the ability of the issuer to comply with the
contractual  terms of their  obligations  on a timely basis.  Investment  income
foregone due to defaulted securities was not significant in 1997, 1996 or 1995.



                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     Actively managed fixed maturity securities at December 31, 1997, summarized
by contractual  maturity date, are shown below.  Actual  maturities  will differ
from  contractual  maturities  because  borrowers  may have the right to call or
prepay obligations with or without call or prepayment penalties and because most
mortgage-backed securities provide for periodic payments throughout their lives.
<TABLE>
<CAPTION>
                                                                                                       Estimated
                                                                                       Amortized          fair
                                                                                         cost             value
                                                                                         ----             -----
                                                                                           (Dollars in millions)
<S>                                                                                    <C>             <C>
Due in one year or less.........................................................       $    5.8        $    5.9
Due after one year through five years...........................................          103.0           101.3
Due after five years through ten years..........................................          357.4           360.5
Due after ten years.............................................................          687.4           706.5
                                                                                       --------        --------

       Subtotal.................................................................        1,153.6         1,174.2
Mortgage-backed securities......................................................          551.6           559.8
                                                                                       --------        --------

       Total ...................................................................       $1,705.2        $1,734.0
                                                                                       ========        ========
</TABLE>

     Net investment income consisted of the following:
<TABLE>
<CAPTION>


                                                          Year           Year       Four months     Eight months
                                                          ended          ended         ended            ended
                                                      December 31,   December 31,   December 31,     August 31,
                                                          1997           1996           1995            1995
                                                          ----           ----           ----            ----
                                                                          (Dollars in millions)
<S>                                                     <C>             <C>             <C>            <C>
Actively managed fixed maturity securities.......        $133.6         $146.4           $53.9         $110.2
Mortgage loans...................................           8.8           11.8             4.8            8.0
Credit-tenant loans .............................           7.6            7.2             1.7            4.1
Policy loans.....................................           5.4            5.0             1.9            3.5
Short-term investments...........................           3.4            2.3              .8            1.9
Other invested assets............................           9.4           11.4              .3            1.6
Separate accounts................................          55.7           35.6            11.3            7.9
                                                          -----         ------           -----         ------

     Gross investment income.....................         223.9          219.7            74.7          137.2
Investment expenses..............................           1.3            1.3              .5             .8
                                                         ------         ------           -----         ------

     Net investment income.......................        $222.6         $218.4           $74.2         $136.4
                                                         ======         ======           =====         ======
</TABLE>

     The Company had insignificant fixed maturity investments and mortgage loans
that were not accruing investment income in 1997, 1996 and 1995.


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     The proceeds from sales of actively managed fixed maturity  securities were
$739.4  million in 1997,  $938.3 million in 1996 and $918.5 million in 1995. Net
investment gains consisted of the following:
<TABLE>
<CAPTION>
                                                          Year           Year        Four months    Eight months
                                                          ended          ended          ended           ended
                                                      December 31,   December 31,   December 31,     August 31,
                                                          1997           1996           1995            1995
                                                          ----           ----           ----            ----
                                                                          (Dollars in millions)
<S>                                                      <C>            <C>             <C>             <C>   

Fixed maturities:
   Gross gains...................................         $20.6          $16.6           $16.5          $14.4
   Gross losses..................................          (5.1)          (9.2)           (2.2)          (2.3)
   Other than temporary decline in fair value....           (.3)           (.2)            (.4)          (1.2)
                                                          -----          -----           -----          -----

     Net investment gains from fixed maturities
       before expenses...........................          15.2            7.2            13.9           10.9
Mortgage loans...................................           (.2)            -               -             (.2)
Other  ..........................................           2.4             -               -            (1.0)
Other than temporary decline in fair value.......            -             (.6)             -              -
                                                          -----          -----           -----          -----

     Net investment gains before expenses........          17.4            6.6            13.9            9.7
Investment gain expenses.........................           4.1            3.9             1.4            2.4
                                                          -----          -----           -----          -----

     Net investment gains........................         $13.3          $ 2.7           $12.5          $ 7.3
                                                          =====          =====           =====          =====
</TABLE>

     The change in net  unrealized  appreciation  (depreciation)  on investments
consisted of the following:
<TABLE>
<CAPTION>

                                                          Year           Year        Four months    Eight months
                                                          ended          ended          ended           ended
                                                      December 31,   December 31,   December 31,     August 31,
                                                          1997           1996           1995            1995
                                                          ----           ----           ----            ----
                                                                          (Dollars in millions)
<S>                                                    <C>            <C>               <C>           <C>
Actively managed fixed maturities................       $  44.5       $(66.5)            $45.5         $164.1
Other invested assets............................           1.1         (1.3)               .1            5.1
                                                        -------       ------            ------         ------

         Subtotal................................          45.6        (67.8)             45.6          169.2
Less effect on other balance sheet accounts:
   Cost of policies purchased....................         (21.2)        36.6             (26.3)         (64.1)
   Cost of policies produced.....................          (3.9)         4.5              (2.7)         (12.0)
   Income taxes..................................          (7.2)         9.7              (6.1)         (34.1)
                                                        -------       ------            ------         ------

Change in net unrealized appreciation
   (depreciation) of securities..................       $  13.3       $(17.0)            $10.5         $ 59.0
                                                        =======       ======             =====         ======
</TABLE>


     Investments in  mortgage-backed  securities at December 31, 1997,  included
collateralized   mortgage   obligations   ("CMOs")   of   $194.2   million   and
mortgage-backed  pass-through  securities of $365.6 million. CMOs are securities
backed by pools of pass-through  securities and/or mortgages that are segregated
into sections or "tranches." These securities provide for sequential  retirement
of  principal,  rather than the pro rata share of principal  return which occurs
through regular monthly principal payments on pass-through securities.

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------

     The following table sets forth the par value,  amortized cost and estimated
fair  value of  investments  in  mortgage-backed  securities  including  CMOs at
December 31, 1997, summarized by interest rates on the underlying collateral:
<TABLE>
<CAPTION>
                                                                                   Par       Amortized      Estimated
                                                                                  value        cost        fair value
                                                                                  -----        ----        ----------- 
                                                                                        (Dollars in millions)
<S>                                                                             <C>            <C>             <C>
Below 7 percent .....................................................            $218.9        $216.2          $218.9
7 percent - 8 percent................................................             228.4         232.5           235.5
8 percent - 9 percent................................................              63.9          62.6            64.2
9 percent and above..................................................              38.9          40.3            41.2
                                                                                 ------        ------          ------

     Total mortgage-backed securities................................            $550.1        $551.6          $559.8
                                                                                 ======        ======          ======
</TABLE>

     The amortized cost and estimated fair value of  mortgage-backed  securities
including  CMOs at December 31,  1997,  summarized  by type of security  were as
follows:
<TABLE>
<CAPTION>
                                                                                          Estimated fair value
                                                                                          --------------------
                                                                                                        Percent
                                                                              Amortized                of fixed
                                                                                cost        Amount    maturities
                                                                                ----        ------    ----------
Type                                                                          (Dollars in millions)
- ----
<S>                                                                             <C>          <C>           <C>
Pass-throughs and sequential and targeted amortization classes...........       $455.4       $462.2        26%
Planned amortization classes and accretion directed bonds................         67.6         68.7         4
Subordinated classes ....................................................         28.6         28.9         2
                                                                                ------       -------       --

         Total mortgage-backed securities................................       $551.6       $559.8        32%
                                                                                ======       ======        ==
</TABLE>
     At December 31, 1997,  approximately 84 percent of the estimated fair value
of  the  Company's  mortgage-backed  securities  was  determined  by  nationally
recognized  pricing services,  6 percent was determined by broker-dealer  market
makers,  and 10 percent was  determined by  internally  developed  methods.  The
call-adjusted modified duration of the Company's mortgage-backed  securities was
4.8 years at December 31, 1997.

       At December  31,  1997,  no  mortgage  loans or  credit-tenant  loans had
defaulted as to principal or interest for more than 60 days,  had been converted
to foreclosed real estate or had been restructured while the Company owned them.
Mortgage  loans of $1.1 million  were in  foreclosure  at December 31, 1997.  At
December  31,  1997,  the  Company  had a loan  loss  reserve  of  $.8  million.
Approximately  35 percent,  20 percent,  9 percent and 9 percent of the mortgage
loan balance  were on  properties  located in  California,  Texas,  Kentucky and
Florida,  respectively.  No other state comprised  greater than 5 percent of the
mortgage loan balance.

       As part of its  investment  strategy,  the Company  enters  into  reverse
repurchase  agreements  and dollar roll  transactions  to increase its return on
investments and improve its liquidity.  These  transactions are accounted for as
short-term  borrowings  collateralized  by pledged  securities  with book values
approximately  equal to the loan value. Such borrowings  averaged  approximately
$90.4 million during 1997 compared with $115.3 million during 1996. The weighted
average  interest rate on short-term  collateralized  borrowings was 4.4 percent
and 5.3 percent during 1997 and 1996, respectively.  The primary risk associated
with  short-term  collateralized  borrowings  is that the  counterparty  will be
unable to perform  under the terms of the contract.  The  Company's  exposure is
limited to the excess of the net  replacement  cost of the  securities  over the
value of the  short-term  investments  (which was not  material at December  31,
1997). The Company believes that the  counterparties  to its reverse  repurchase
and dollar roll agreements are financially responsible and that the counterparty
risk is minimal.

       Investments on deposit for regulatory authorities as required by law were
$18.3 million at December 31, 1997.

       No  investments  of a single  issuer  were in  excess  of 10  percent  of
shareholder's  equity at December 31,  1997,  other than  investments  issued or
guaranteed by the United States government.



                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


3.   INSURANCE LIABILITIES

     Insurance liabilities consisted of the following:
<TABLE>
<CAPTION>

                                                                          Interest
                                            Withdrawal     Mortality        rate        December 31,     December 31,
                                            assumption    assumption     assumption         1997             1996
                                            ----------    ----------     ----------         ----             ----
                                                                                           (Dollars in millions)
<S>                                            <C>          <C>           <C>            <C>                <C>
Future policy benefits:
  Interest-sensitive products:
     Investment contracts ..............        N/A          N/A            (b)           $1,177.5          $1,282.1
     Universal life-type contracts......        N/A          N/A            N/A              344.6             354.4
                                                                                          --------          --------
         Total interest-sensitive
           products.....................                                                   1,522.1           1,636.5
                                                                                          --------          --------

  Traditional products:
     Traditional life insurance               Company
       contracts........................    experience       (a)            8%               142.8             146.2
     Limited-payment contracts..........       None          (a)            8%               105.5             105.3
                                                                                          --------          --------
         Total traditional products.....                                                     248.3             251.5
                                                                                          --------          --------

Claims payable and other policyholder
  funds.................................        N/A          N/A            N/A               62.5              69.5
Liabilities related to separate
  accounts..............................        N/A          N/A            N/A              402.1             232.4
                                                                                          --------          --------

         Total insurance liabilities....                                                  $2,235.0          $2,189.9
                                                                                          ========          ========
- --------------------
<FN>
(a)  Principally  modifications  of the 1975-80 Basic Table, Select and Ultimate
     Table.

(b)  At December 31, 1997 and 1996,  approximately  97 percent of this liability
     represented account balances where future benefits were not guaranteed. The
     weighted  average  interest  rate  on the  remainder  of  the  liabilities,
     representing  the  present  value  of  guaranteed   future  benefits,   was
     approximately 6.4 percent at December 31, 1997.
</FN>
</TABLE>

     Participating  policies represented  approximately 4.1 percent, 3.5 percent
and 3.7 percent of total life insurance in force at December 31, 1997,  1996 and
1995,  respectively,  and approximately 2.9 percent, 2.7 percent and 2.4 percent
of  premium  income  for  1997,  1996  and  1995,  respectively.   Dividends  on
participating  policies amounted to $2.1 million,  $1.9 million and $1.8 million
in 1997, 1996 and 1995, respectively.

4.   REINSURANCE

     Cost of reinsurance  ceded where the reinsured  policy  contains  mortality
risks totaled $24.2 million in 1997, $24.6 million in 1996, and $29.1 million in
1995.  This cost was deducted from  insurance  premium  revenue.  The Company is
contingently  liable for claims  reinsured if the assuming  company is unable to
pay.  Reinsurance  recoveries  netted against  insurance policy benefits totaled
$14.9 million in 1997, $19.4 million in 1996 and $19.5 million in 1995.

     Effective  October 1, 1995,  Western  National Life  Insurance  Company,  a
former subsidiary of Conseco, recaptured certain annuity businesses ceded to the
Company  through a reinsurance  agreement.  Reserves  related to these  policies
totaled $72.8 million.  Recapture fees of $.7 million were  recognized as income
during the four months ended December 31, 1995.



                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     The Company's  reinsurance  receivable balance at December 31, 1997 relates
to many reinsurers. No balance from a single reinsurer exceeds $6.5 million.

5.   INCOME TAXES

     Income tax liabilities consisted of the following:
<TABLE>
<CAPTION>

                                                                                             December 31,
                                                                                      -------------------------
                                                                                      1997                 1996
                                                                                      ----                 ----
                                                                                         (Dollars in millions)
<S>                                                                                   <C>                    <C>    
Deferred income tax liabilities:
   Cost of policies purchased and produced...................................         $ 52.2               $60.3
   Investments...............................................................            9.8                (3.3)
   Insurance liabilities.....................................................          (19.5)              (19.7)
   Unrealized appreciation (depreciation)....................................            4.7                (2.5)
   Other.....................................................................           (4.0)               (5.0)
                                                                                      ------               -----

       Deferred income tax liabilities.......................................           43.2                29.8
Current income tax liabilities...............................................            1.0                  -
                                                                                      ------               -----

       Income tax liabilities................................................        $  44.2               $29.8
                                                                                     =======               =====
</TABLE>

Income tax expense was as follows:
<TABLE>
<CAPTION>

                                                          Year           Year        Four months   Eight months
                                                          ended          ended          ended          ended
                                                      December 31,   December 31,   December 31,    August 31,
                                                          1997           1996           1995           1995
                                                          ----           ----           ----           ----    
                                                                          (Dollars in millions)
<S>                                                       <C>            <C>             <C>           <C>
Current tax provision...............................      $16.3          $10.5           $11.9         $19.9
Deferred tax provision (benefit)....................        5.8            4.9            (2.2)         (3.4)
                                                          -----          -----           -----         -----

       Income tax expense...........................      $22.1          $15.4          $  9.7         $16.5
                                                          =====          =====          ======         =====
</TABLE>

     Income tax expense differed from that computed at the applicable  statutory
rate of 35 percent for the following reasons:
<TABLE>
<CAPTION>


                                                          Year           Year        Four months   Eight months
                                                          ended          ended          ended          ended
                                                      December 31,   December 31,   December 31,    August 31,
                                                          1997           1996           1995           1995
                                                          ----           ----           ----           ----
                                                                          (Dollars in millions)
<S>                                                       <C>            <C>              <C>          <C>
Federal tax on income before income taxes at
   statutory rate....................................     $21.5          $14.4          $9.0           $15.6
State taxes and other................................        .4             .6            .5              .4
Nondeductible items..................................        .2             .4            .2              .5
                                                          -----          -----          ----           -----

     Income tax expense..............................     $22.1          $15.4          $9.7           $16.5
                                                          =====          =====          ====           =====
</TABLE>


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     During 1997, the Internal Revenue Service  completed its examination of the
Company  for the  1994  tax year and  such  examination  did not  result  in any
significant adjustments.

6.   RELATED PARTY TRANSACTIONS

     The Company  operates  without  direct  employees  through  management  and
service  agreements  with  subsidiaries  of  Conseco.  Fees  for  such  services
(including  data  processing,  executive  management and  investment  management
services)  were based on negotiated  rates for periods prior to January 1, 1996.
Pursuant  to new service  agreements  effective  January 1, 1996,  such fees are
based on Conseco's direct and directly allocable costs plus a 10 percent margin.
Total fees  incurred by the Company under such  agreement  were $36.7 million in
1997, $44.1 million in 1996 and $26.6 million in 1995.

     During 1997 and 1996, the Company purchased $11.2 million and $31.5 million
par value, respectively,  of senior subordinated notes issued by subsidiaries of
Conseco.  Such notes had a carrying  value of $29.8 million and $34.7 million at
December 31, 1997 and 1996, respectively,  and are classified as "other invested
assets"  in  the  accompanying  balance  sheet.  In  addition,  during  1997,  a
subsidiary of Conseco  redeemed $16.5 million par value of such notes which were
purchased in 1996.  During 1996, the Company  forgave  receivables  from Conseco
totaling $9.9 million. This transaction is reflected as a dividend to Conseco in
the accompanying statement of shareholder's equity.

7.   OTHER OPERATING INFORMATION

     Insurance policy income consisted of the following:
<TABLE>
<CAPTION>

                                                            Year           Year         Four months   Eight months
                                                            ended          ended          ended           ended
                                                        December 31,   December 31,    December 31,    August 31,
                                                            1997           1996            1995           1995
                                                            ----           ----            ----           ----
                                                                           (Dollars in millions)
<S>                                                       <C>               <C>            <C>             <C>  
Direct premiums collected............................     $  309.6        $241.3          $ 82.8         $158.6
Reinsurance assumed..................................         14.9           1.7              .7            2.0
Reinsurance ceded....................................        (24.2)        (24.6)          (11.2)         (17.9)
                                                          --------        ------           -----          ------

     Premiums collected, net of reinsurance..........        300.3         218.4            72.3          142.7
Less premiums on universal life and products without
   mortality risk which are recorded as additions to
   insurance liabilities.............................       (255.9)       (169.8)          (50.8)        (104.4)
                                                          --------        ------           -----         ------
     Premiums on products with mortality and 
       morbidity risk, recorded as insurance policy 
       income........................................         44.4          48.6            21.5           38.3
Fees and surrender charges...........................         31.3          32.8            10.3           22.2
                                                          --------        ------           -----         ------

       Insurance policy income.......................     $   75.7        $ 81.4          $ 31.8         $ 60.5
                                                          ========        ======          ======         ======
</TABLE>


                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------



     The  four  states  with  the  largest  shares  of  the  Company's  premiums
collected in 1997 were Texas (27 percent), Florida (17 percent),  California (13
percent) and Michigan (6 percent).  No other state's premiums collected exceeded
5 percent.

     Other operating costs and expenses were as follows:
<TABLE>
<CAPTION>
                                                            Year           Year         Four months   Eight months
                                                            ended          ended          ended           ended
                                                        December 31,   December 31,    December 31,    August 31,
                                                            1997           1996            1995           1995
                                                            ----           ----            ----           ----  
                                                                           (Dollars in millions)
<S>                                                         <C>           <C>             <C>             <C>
Policy maintenance expense...........................       $18.1          $37.8           $ 6.5          $14.0
State premium taxes and guaranty assessments.........         2.0            4.4             1.6            1.1
Commission expense...................................         8.1           12.1             5.0            8.6
                                                            -----          -----           -----          -----

       Other operating costs and expenses............       $28.2          $54.3           $13.1          $23.7
                                                            =====          =====           =====          =====
</TABLE>

     Anticipated  returns  from the  investment  of  policyholder  balances  are
considered in determining the amortization of the cost of policies purchased and
cost of policies produced.  The sales of fixed maturity investments during 1997,
1996  and 1995  changed  the  incidence  of  profits  on such  policies  because
investment  gains and losses were  recognized  currently and the expected future
yields on the investment of  policyholder  balances were affected.  Accordingly,
amortization of the cost of policies purchased and cost of policies produced was
increased by $14.2 million in 1997,  $2.5 million in 1996,  $10.0 million in the
four months ended  December 31, 1995 and $4.3 million for the eight months ended
August 31, 1995.

     The changes in the cost of policies purchased were as follows:
<TABLE>
<CAPTION>
                                                            Year           Year         Four months   Eight months
                                                            ended          ended           ended          ended
                                                        December 31,   December 31,    December 31,    August 31,
                                                            1997           1996            1995           1995
                                                            ----           ----            ----           ----    
                                                                           (Dollars in millions)
<S>                                                         <C>             <C>            <C>            <C>
Balance, beginning of period...........................     $143.0          $120.0         $159.0         $173.9
   Amortization related to operations:
     Cash flow realized................................      (18.2)          (26.2)          (9.4)         (19.1)
     Interest added....................................       11.8            13.1            5.0           12.7
   Amortization related to sales of fixed maturity
     investments.......................................      (13.8)           (2.2)          (8.3)          (3.4)
   Amounts related to fair value adjustment of
     actively managed fixed maturity securities........      (21.2)           36.6          (26.3)         (64.1)
   Adjustment of balance due to new accounting
     basis and other...................................         -              1.7             -            59.0
                                                            ------          ------         ------         ------

Balance, end of period.................................     $101.6          $143.0         $120.0         $159.0
                                                            ======          ======         ======         ======
</TABLE>

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     Based on current  conditions  and  assumptions  as to future  events on all
policies in force,  approximately 10 percent, 10 percent, 10 percent, 10 percent
and 11 percent of the cost of policies  purchased as of December  31, 1997,  are
expected  to be  amortized  in each of the next five  years,  respectively.  The
discount  rates  used to  determine  the  amortization  of the cost of  policies
purchased ranged from 3.6 percent to 8.0 percent and averaged 5.8 percent.

     The changes in the cost of policies produced were as follows:
<TABLE>
<CAPTION>


                                                            Year           Year         Four months   Eight months
                                                            ended          ended           ended          ended
                                                        December 31,   December 31,    December 31,    August 31,
                                                            1997           1996            1995           1995
                                                            ----           ----            ----           ---- 
                                                                           (Dollars in millions)
<S>                                                        <C>             <C>            <C>          <C>
Balance, beginning of period..........................     $38.2           $24.0          $25.9        $  63.2
   Additions..........................................      31.8            13.2            3.0            6.6
   Amortization related to operations.................      (5.0)           (3.2)           (.5)          (4.0)
   Amortization related to sales of fixed maturity
     investments......................................       (.4)            (.3)          (1.7)           (.9)
   Amounts related to fair value adjustment of
     actively managed fixed maturity securities.......      (3.9)            4.5           (2.7)         (12.0)
   Adjustment of balance due to new accounting basis..        -               -              -           (27.0)
                                                           -----           -----          -----        -------

Balance, end of period................................     $60.7           $38.2          $24.0        $  25.9
                                                           =====           =====          =====        =======
</TABLE>

8.   STATEMENT OF CASH FLOWS

     Income taxes paid during 1997,  1996, and 1995,  were $14.8 million,  $18.1
million and $19.3 million, respectively.

     Short-term  investments having original  maturities of three months or less
are  considered  to be cash  equivalents.  All cash is  invested  in  short-term
investments.

9.   STATUTORY INFORMATION

     Statutory  accounting  practices  prescribed  or  permitted  for  insurance
companies by regulatory  authorities differ from generally  accepted  accounting
principles. The Company reported the following amounts to regulatory agencies:
<TABLE>
<CAPTION>
                                                                                          December 31,
                                                                                     --------------------
                                                                                     1997            1996
                                                                                     ----            ----
                                                                                      (Dollars in millions)
   <S>                                                                               <C>             <C>    
   Statutory capital and surplus..................................................   $140.7          $140.3
   Asset valuation reserve........................................................     29.2            28.7
   Interest maintenance reserve...................................................     68.8            63.1
                                                                                     ------          ------

       Total......................................................................   $238.7          $232.1
                                                                                     ======          ======
</TABLE>
     The  Company's  statutory net income was $32.7  million,  $32.6 million and
$38.4 million in 1997, 1996 and 1995, respectively.

     State insurance laws generally restrict the ability of insurance  companies
to pay dividends or make other distributions. Approximately $32.9 million of the
Company's net assets at December 31, 1997,  are available  for  distribution  in
1998 without permission of state regulatory authorities.


TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL INFORMATION

Company
Independent Accountants
Legal Opinions
Distribution
Performance Information
Federal Tax Status
Annuity Provisions
Financial Statements

APPENDIX A -- MARKET VALUE ADJUSTMENT

      The market value adjustment reflects the impact that changing interest
rates have on the value of your money in a guarantee period of the MVA option.
The longer the period of time remaining in the term you selected, the greater
the impact of changing interest rates. The market value adjustment can be
positive or negative. We will apply the following factor to amounts withdrawn,
transferred or annuitized from a guarantee period in excess of the MVA waiver
amount (see below):

                          ( (1 + A) / (1 + B) )^(N/365)-1

where:

      A is the U.S. Treasury rate that is in effect at the beginning of the
      guarantee period for the length of the guarantee period you selected.

      B is the current U.S. Treasury rate as of the date of the withdrawal or
      transfer plus .005. The Treasury rate period is determined by N/365
      rounded to the next highest year.

      N is the number of days remaining in the guarantee period.

      If the Treasury rate is not available for the period, the rate will be
determined by interpolation. If no Treasury rates are available, an index will
be selected by Great American Reserve which will be approved by the state
insurance commissioners.

      MVA Waiver Amount: After the first year in a guarantee period, you can
make one withdrawal or transfer from a guarantee period each year of up to 10%
of the value in that guarantee period without the market value adjustment.

EXAMPLES OF THE MARKET VALUE ADJUSTMENT:

EXAMPLE 1: FIVE-YEAR GUARANTEE PERIOD; INCREASE IN TREASURY RATE

      Assume you make a $50,000 payment allocated to a 5-year guarantee period
on January 1, 1998. The current 5-year Treasury rate is 6.00%, and the current
interest rate is 7.00%. On June 13, 1999 you surrender the contract with 3 years
and 202 days, or 1,297 days (12/31/2002-6/13/1999) remaining in the guarantee
period. The current Treasury rate at this point is found by rounding 3 years,
202 days to the next greatest year and taking the rate for that guarantee
period. In this case, we would look at the 4-year rate. Assume that the 4-year
Treasury rate on June 13, 1997 is 6.50%. The market value adjustment would be
calculated as follows:

Contract value at 6/13/1999 (529 days from the day your contract was issued):

$50,000 x [1.07^(529/365)] = $55,151.38

MVA Waiver Amount: $ 5,515.14 (10% after year 1)

Amount remaining: $49,636.24

$49,636.24 x [((1+.06)/(1+.065+.005)) ^(1,297/365)-1] = -$1,628.83

resulting in an adjustment to the amount you withdraw as follows:

$49,636.24 - $1,628.83 + $5,515.14 = $53,522.55

EXAMPLE 2: FIVE-YEAR GUARANTEE PERIOD; DECREASE IN TREASURY RATE

      Assuming the same facts as Example 1, but with a 4-year Treasury rate as
of the date of surrender of 5.00%, the following market value adjustment would
result:

      Contract value at 6/13/1999 (529 days from the day your contract was
issued):

$50,000 x [1.07^(529/365)] = $55,151.38

MVA Waiver Amount: $5,515.14 (10% after 1 year)

Amount remaining: $49,636.24

$49,636.24 x [( (1+.06)/(1+.050+.005)) ^(1,297/365)-1] = $840.99

resulting in an adjustment to the amount you withdraw as follows:

$49,636.24 + $840.99 + $5,515.14 = $55,992.37

(contingent deferred sales charges may also apply)

- --------------------------------------------------------------------------------
      If you would like a free copy of the Statement of Additional Information
dated May 1, 1998, for this prospectus, please complete this form, detach,
and mail to:
    
                    Great American Reserve Insurance Company
                              Administrative Office
                          11815 N. Pennsylvania Street
                              Carmel, Indiana 46032

Please send me a free copy of the Statement of Additional Information for the
Great American Reserve Variable Annuity Account F fixed and variable annuity 
at the following address:

                Name:                                            
                     --------------------------------------------
                                                                 
                                                                 
                Mailing Address:                                 
                                ---------------------------------
                                                                 
                                                                 
                -------------------------------------------------
                                    Sincerely,                   
                                                                 
                                                                 
                       -----------------------------------       
                                   (Signature)                   
- --------------------------------------------------------------------------------


                                  [BACK COVER]



                PART II - INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

Response is incorporated by reference to Registrant's Pre-Effective 
Amendment No. 1 to Form S-1 (File No. 333-40301) filed February 3, 1998.

ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

The Bylaws of the Company (Article VI) provide that:

The  Corporation  shall  indemnify  any  person  who  was or is a  party,  or is
threatened to be made a party, to any threatened,  pending, or completed action,
suit or proceeding, whether civil, criminal,  administrative,  or investigative,
by  reason  of  the  fact  that  he is or  was a  director  or  officer  of  the
Corporation,  or is or was  serving  at the  request  of  the  Corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise  (collectively,  "Agent")  against expenses
(including  attorneys'  fees),  judgments,  fines,  penalties,  court  costs and
amounts paid in settlement actually and reasonably incurred by him in connection
with such action,  suit or  proceeding if he acted in good faith and in a manner
he  reasonably  believed  to be in or not opposed to the best  interests  of the
Corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe his conduct was unlawful.  The  termination  of any
action,  suit,  or proceeding by judgment,  order,  settlement  (whether with or
without court  approval),  conviction  or upon a plea of NOLO  CONTENDERE or its
equivalent,  shall not, of itself,  create a presumption  that the Agent did not
act in good faith and in a manner which he  reasonably  believed to be in or not
opposed to the best  interests  of the  Corporation,  and,  with  respect to any
criminal  action or  proceeding,  had no  reasonable  cause to believe  that his
conduct was unlawful.  If several  claims,  issues or matters are  involved,  an
Agent may be entitled to  indemnification  as to some  matters even though he is
not entitled as to other  matters.  Any  director or officer of the  Corporation
serving in any  capacity  of  another  corporation,  of which a majority  of the
shares  entitled to vote in the election of its  directors is held,  directly or
indirectly, by the Corporation, shall be deemed to be doing so at the request of
the Corporation.

Insofar as  indemnification  for liability  arising under the  Securities Act of
1933 may be  permitted  directors  and  officers or  controlling  persons of the
Company  pursuant to the foregoing,  or otherwise,  the Company has been advised
that  in  the  opinion  of  the   Securities   and  Exchange   Commission   such
indemnification is against public policy as expressed in the Act and, therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the Company of expenses incurred or paid
by a director,  officer or  controlling  person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director, officer
or controlling  person in connection with the securities being  registered,  the
Company  will,  unless in the opinion of its counsel the matter has been settled
by  controlling  precedent,  submit to a court of appropriate  jurisdiction  the
question  whether  such  indemnification  by  it is  against  public  policy  as
expressed  in the Act and will be  governed  by the final  adjudication  of such
issue.

ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES

None

ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

a.  FINANCIAL STATEMENTS

The  financial  statements  of the  Company  together  with the  opinions  of an
independent  certified  public  accountant are included in the Prospectus.

b.  EXHIBITS

    1.      Principal Underwriter's Agreement**

    3.(i)   Company's Articles of Incorporation*

    3.(ii)  Company's By-laws*

    3.(iii) Resolution of the Board of Directors of the Company*

    4.(i)   Individual Fixed and Variable Deferred Annuity Contract*

    4.(ii)  Allocated Fixed and Variable Group Annuity Contract*

    4.(iii) Allocated Fixed and Variable Group Annuity Certificate*

    5.      Opinion of Counsel re: Legality 

   10.(i)   Form of Fund Participation Agreement between INVESCO 
            Variable Investment Funds, Inc., INVESCO Funds Group,
            Inc. and the Company.**

     (ii)   Form of Fund Participation Agreement between The Alger
            American Fund, Fred Alger and Company, Incorporated
            and the Company.**

     (iii)  Form of Fund Participation Agreement between Van
            Eck Worldwide Insurance Trust, Van Eck Associates
            Corporation and the Company.**

     (iv)   Form of Fund Participation Agreement between Insurance
            Management Series, Federated Securities Corp. and the
            Company.**

     (v)    Form of Fund Participation Agreement between Lord
            Abbett Series Fund, Inc. and the Company***

     (vi)   Form of Fund Participation Agreement by and between American
            Century Investment Services, Inc. and Great American Reserve
            Insurance Company.****

    (vii)   Form of Fund Participation Agreement by and among Great American
            Reserve Insurance Company, Berger Institutional Products Trust 
            and BBOI Worldwide LLC.**** 


    21.     Company Organizational Chart++

    23.(i)  Consent of Counsel 

    23.(ii) Consent of Independent Accountants

    24.     Power of Attorney++

* Incorporated by reference to Registrant's Form S-1 filed electronically
on November 14, 1997.

++Incorporated by reference to Registrant's Pre-Effective Amendment No. 1
to Form S-1 filed electronically on February 3, 1998.

** Incorporated by reference to Registrant's Form S-1 (File No. 333-00375) 
electronically filed on January 23, 1996.

*** Incorporated by reference to Registrant's Pre-Effective Amendment to
Form S-1 (File No. 333-00375) electronically filed on January 30, 1997.

**** Incorporated by reference to Great American Reserve Variable
Annuity Account F, Pre-Effective Amendment No.1 to Form N-4, File
Nos. 333-40309/811-08483, filed electronically on February 3, 1998.


ITEM 17.  UNDERTAKINGS

The undersigned Registrant hereby undertakes:

     1. To file,  during any period in which  offers or sales are being made,  a
post effective amendment to this registration statement:

         (i)  to include any prospectus required by section 10(a)(3) of the
Securities Act of 1933;

         (ii) to reflect in the prospectus any facts or events arising after the
effective date of the registration  statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental change in the information set forth in the registration statement;

         (iii) to include any material  information  with respect to the plan of
distribution  not  previously  disclosed  in the  registration  statement or any
material change to such information in the registration statement.

     2. That, for the purpose of determining  any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     3. To remove from  registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.



                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
has  caused  this  registration  statement  to be  signed  on its  behalf by the
undersigned,  thereunto duly authorized, in the City of Carmel, State of Indiana
on this 16th day of April, 1998.

                                GREAT AMERICAN RESERVE
                                INSURANCE COMPANY
                                   Registrant

                                By: /S/ THOMAS J. KILIAN
                                -------------------------------
                                  Thomas J. Kilian
                                    
Attest:

/S/ JOHN J. SABL
- ------------------------
John J. Sabl


As required by the Securities Act of 1933, this Registration  Statement has been
signed by the following persons in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
SIGNATURE                                               TITLE                       DATE
- ---------                                               -----                       ----
<S>                                                     <C>                         <C>
/S/ NGAIRE E. CUNEO                                                              4/16/98
- ----------------------                           Director                       ---------                                         
Ngaire E. Cuneo

/S/ THOMAS J. KILIAN                             Director and President          4/16/98            
- -------------------------                        (Principal Executive            -------
Thomas J. Kilian                                 Officer)

/S/ STEPHEN C. HILBERT                                                           4/16/98
- ----------------------                           Director and Chairman           -------                         
Stephen C. Hilbert                                    of the Board

/S/ ROLLIN M. DICK                                                               4/16/98
- ----------------------                           Director, Executive Vice        -------                              
Rollin M. Dick                                   President and Chief Financial
                                                 Officer (Principal Financial
                                                 and Accounting Officer)
                                                 

/S/ JOHN J. SABL                                 Director, Executive Vice        4/16/98                
- ----------------------                           President, General Counsel      -------
John J. Sabl                                     and Secretary


                       

                    
                          
</TABLE>


                                INDEX TO EXHIBITS

EXHIBIT                                                                   PAGE

5        Opinion of Counsel re: Legality
21       Company Organizational Chart
23(i)    Consent of Counsel
23(ii)   Consent of Independent Accountants


Blazzard,  Grodd  &  Hasenauer,  P.C.
943  Post  Road  East
Westport,  CT  06880
(203)  226-7866

April 24, 1998

Board  of  Directors
Great  American  Reserve  Insurance  Company
11825  N.  Pennsylvania  Street
Carmel,  IN  46032-4572

Re:  Opinion  of  Counsel  -  Great  American  Reserve  Insurance  Company

Gentlemen:

You  have  requested our Opinion of Counsel in connection with the filing with
the Securities and Exchange Commission of a Registration Statement on Form S-1
for the Individual and Group Annuity Contracts and Certificates  (the  
"Contracts")  to  be  issued  by  Great  American  Reserve Insurance  Company.

We  have  made  such examination of the law and have examined such records and
documents  as  in  our  judgment  are necessary or appropriate to enable us to
render  the  opinions  expressed  below.

We  are  of  the  following  opinions:

     1.    Great  American  Reserve  Insurance Company is a valid and existing
stock  life  insurance  company  of  the  state  of  Texas.

     2. Upon the  acceptance of purchase  payments made by an  Owner/Certificate
Owner pursuant to a Contract issued in accordance with the Prospectus  contained
in the  Registration  Statement and upon compliance with applicable law, such an
Owner/Certificate Owner will have a legally-issued,  fully-paid,  non-assessable
contractual interest under such Contract.

You  may  use  this  opinion  letter,  or a copy thereof, as an exhibit to the
Registration  Statement.

Sincerely,

BLAZZARD,  GRODD  &  HASENAUER,  P.C.

By:  /S/LYNN  KORMAN  STONE
    __________________________
        Lynn  Korman  Stone



                             CONSENT OF COUNSEL

We consent to the  reference to our Firm under the caption  "Legal  Opinions" in
the Prospectus which forms a part of the Registration Statement.

/S/ BLAZZARD, GRODD & HASENAUER, P.C.

Blazzard, Grodd & Hasenauer, P.C.

April 24, 1998


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We  consent  to  the  inclusion  in  Post-Effective   Amendment  No.  1  to  the
Registration  Statement  on Form S-1 (File No.  333-40301)  of our report  dated
April 20, 1998,  on our audits of the  financial  statements  of Great  American
Reserve  Insurance  Company.  We also consent to the reference to our Firm under
the caption "Independent Accountants."


                                            /S/ COOPERS & LYBRAND L.L.P.
                                           -----------------------------
                                              Coopers & Lybrand L.L.P.

Indianapolis, Indiana
April 21, 1998



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