GREAT AMERICAN RESERVE INSURANCE CO
497, 1998-03-09
Previous: SI DIAMOND TECHNOLOGY INC, 4, 1998-03-09
Next: GREAT AMERICAN RESERVE INSURANCE CO, 497, 1998-03-09




        P R O F I L E                                                    CONSECO

        Of The Fixed And                                       February 12, 1998
        Variable Annuity Contract
        Underwritten by
        Great American Reserve Insurance Company

THIS PROFILE IS A SUMMARY OF SOME OF THE MORE  IMPORTANT  POINTS THAT YOU SHOULD
CONSIDER AND KNOW BEFORE  PURCHASING  THE  CONTRACT.  THE CONTRACT IS MORE FULLY
DESCRIBED IN THE FULL PROSPECTUS WHICH ACCOMPANIES THIS PROFILE. PLEASE READ THE
PROSPECTUS CAREFULLY.

1 The
  Annuity
  Contract:

The fixed and variable  annuity  contract  (Contract)  offered by Great American
Reserve is a contract  between you, the owner,  and Great American  Reserve,  an
insurance company. The Contract provides a means for investing on a tax-deferred
basis  in a  fixed  account  of  Great  American  Reserve,  the  1, 3 and 5 year
guarantee  periods of the market  value  adjustment  option (mva  option) and 36
investment  portfolios.  The annuity is intended for retirement savings or other
long-term investment purposes. It provides a death benefit and guaranteed income
options.

This  Contract  offers 36 investment  portfolios  which are listed in Section 4.
These  portfolios  are designed to offer a better return than the fixed account.
However, this is NOT guaranteed. Market conditions determine whether you make or
lose money.

The fixed  account  offers an interest  rate that is guaranteed by the insurance
company,  Great American Reserve. This interest rate is set periodically.  While
your  money is in the  fixed  account,  the  interest  your  money  will earn is
guaranteed  to be no less  than 3%  annually  by  Great  American  Reserve.  The
principal is backed by Great American Reserve.

The  Contract  also  offers 3 guarantee  periods of the mva  option,  each for a
different  time period and with a different  interest rate that is guaranteed by
Great American  Reserve.  Currently,  1, 3 and 5 year periods are available.  An
adjustment to the value of your Contract may apply to  withdrawals  or transfers
from the guarantee period prior to the end of the period.

You can put  money in up to 15 of the  investment  portfolios,  the 3  guarantee
periods of the mva option  and/or the fixed  account.  You can transfer  once in
each  30-day  period  during  the  accumulation  phase  without  charge  or  tax
implication.  After that, a charge of $25 per  transfer may be assessed.  During
the income phase,  you may make two transfers each year which are without charge
or tax implications.

The  Contract,  like  all  deferred  annuity  contracts,  has  two  phases:  the
accumulation  phase  and the  income  phase.  When you are  contributing  to the
Contract,  it is called the accumulation  phase.  During the accumulation phase,
earnings  accumulate  on a  tax-deferred  basis and are taxed as income when you
make a  withdrawal.  The income  phase occurs when you begin  receiving  regular
payments from your Contract.

The  amount of money  you are able to  accumulate  in your  account  during  the
accumulation  phase  will  determine  the amount of income  payments  during the
income phase.

                                                                               1



<PAGE>
P R O F I L E

2 Annuity
  Payments
  (The Income Phase):

If you want to receive  regular income from your annuity,  you can choose one of
four  options:  (1)  monthly  payments  for a specific  number of years in equal
installments;  (2) monthly payments for your life, but with payments  continuing
to the  beneficiary  for 5, 10 or 20 years (as you select) if you die before the
end of the selected period; (3) monthly payments of a specified amount until the
principal and interest are exhausted; and (4) monthly payments for your lifetime
and your survivors  lifetime.  Once you begin receiving  regular  payments,  you
cannot change your payment plan. During the income phase, you can choose to have
payments come from the fixed account, the investment portfolios or both. Annuity
payments cannot come from the mva option. If you choose to have any part of your
payments come from the investment portfolios, the dollar amount of your payments
may go up or down.

3 Purchase:

You can buy this Contract with $5,000 or more under most circumstances.  You can
add $500 ($200  monthly if you use the  automatic  premium check option) or more
any time you like during the  accumulation  phase. We require at least $2,000 to
be invested in a guarantee period of the mva options. If you buy the Contract as
an Individual  Retirement  Annuity  (IRA),  the minimum we will accept is $2,000
initially and $50 thereafter.  Your registered  representative can help you fill
out the proper forms.

4 Investment
  Options:

You can put your money in any or all of these  investment  portfolios  which are
described in the prospectuses for the funds:



CONSECO SERIES TRUST
MANAGED BY
CONSECO CAPITAL MANAGEMENT
- --------------------------

o Asset Allocation Portfolio
o Common Stock Portfolio
o Corporate Bond Portfolio
o Government Securities Portfolio
o Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY
FRED ALGER MANAGEMENT, INC.
- ---------------------------

o Alger American Growth Portfolio
o Alger American Leveraged
  AllCap Portfolio
o Alger American MidCap
  Growth Portfolio
o Alger American Small
  Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY
AMERICAN CENTURY
INVESTMENT MANAGEMENT, INC.
- ---------------------------

o VP International
o VP Value
o VP Income & Growth

2

<PAGE>
P R O F I L E

Investment
Options
(Continued)

BERGER INSTITUTIONAL PRODUCTS
TRUST
MANAGED BY
BERGER ASSOCIATES
- -----------------

o Berger IPT - 100 Fund
o Berger IPT - Growth and Income Fund
o Berger IPT - Small Company Growth Fund


MANAGED BY
BBOI WORLDWIDE LLC
- ------------------

o Berger/BIAM IPT - International Fund


THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY
THE DREYFUS CORPORATION
- -----------------------


DREYFUS STOCK INDEX FUND
MANAGED BY
THE DREYFUS CORPORATION
- -----------------------


FEDERATED INSURANCE SERIES
MANAGED BY
FEDERATED ADVISERS
- ------------------

o Federated High Income Bond Fund II
o Federated International Equity Fund II
o Federated Utility Fund II


JANUS ASPEN SERIES
MANAGED BY
JANUS CAPITAL CORPORATION
- -------------------------

o Aggressive Growth Portfolio
o Growth Portfolio Worldwide
o Growth Portfolio


LAZARD RETIREMENT SERIES, INC.
MANAGED BY
LAZARD ASSET MANAGEMENT
- -----------------------
o Lazard  Retirement  Equity Portfolio
o Lazard  Retirement Small Cap Portfolio


LORD ABBETT SERIES FUND, INC.
MANAGED BY
LORD, ABBETT & CO.
- ------------------

o Growth and Income Portfolio


NEUBERGER & BERMAN ADVISERS
MANAGEMENT TRUST
MANAGED BY
NEUBERGER & BERMAN
MANAGEMENT INCORPORATED
- -----------------------

o Limited Maturity Bond Portfolio
o Partners Portfolio


MITCHELL HUTCHINS SERIES TRUST
MANAGED BY
MITCHELL HUTCHINS
ASSET MANAGEMENT INC.
- ---------------------

o Growth and Income Portfolio


STRONG OPPORTUNITY FUND II
MANAGED BY
STRONG CAPITAL
MANAGEMENT, INC.
STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY
STRONG CAPITAL
MANAGEMENT, INC.
o Growth Fund II


VAN ECK WORLDWIDE INSURANCE
TRUST
MANAGED BY
VAN ECK ASSOCIATES CORPORATION
- ------------------------------
o Worldwide Hard Assets Fund
o Worldwide Bond Fund
o Worldwide Emerging Markets Fund
o Worldwide Real Estate Fund

Depending  upon  market  conditions,  you can make or lose money in any of these
portfolios.

                                                                               3

<PAGE>

P R O F I L E


5 Expenses:

The Contract has insurance features and investment features, and there are costs
related to each.

Each year Great American Reserve deducts a $30 contract  maintenance charge from
your Contract.  Great American Reserve currently waives this charge if the value
of your Contract is at least $50,000.  Great  American  Reserve also deducts for
its  insurance  charges  which total  1.40% of the  average  daily value of your
Contract allocated to the investment portfolios.

If you take your money out of the Contract,  Great American Reserve may assess a
contingent deferred sales charge which is equal to:

                          Contingent
No. of Years               Deferred
From Receipt of             Sales
Purchase Payment           Charge
- ----------------          ---------
First Year                    7%
Second Year                   7%
Third Year                    6%
Fourth Year                   5%
Fifth Year                    4%
Sixth Year                    3%
Seventh Year                  2%
Eighth Year and more          0%

You may be assessed a premium tax charge  which  generally  ranges from  0%-3.5%
depending on the state.

As with other  professionally  managed  investments,  there are also  investment
charges  which  range  from  0% to  1.58%  of the  average  daily  value  of the
investment portfolio depending upon the investment portfolio.

The  following  chart is designed  to help you  understand  the  expenses in the
Contract.  The column Total Annual  Expenses shows the total of the $30 contract
maintenance  charge (which has been converted to a percentage and is represented
as .10% below), the 1.40% insurance charges and the investment expenses for each
investment portfolio.

The next two columns  show you two  examples of the  expenses,  in dollars,  you
would pay under a Contract.  The examples  assume that you invested  $1,000 in a
Contract  which earns 5% annually and that you withdraw  your money:  (1) at the
end of year 1, and (2) at the end of year  10.  For  year 1,  the  Total  Annual
Expenses are assessed as well as the contingent deferred sales charges. For year
10, the example shows the aggregate of all the annual expenses  assessed for the
10 years, but there is no contingent deferred sales charge.

The premium tax is assumed to be 0% in both examples.



4

<PAGE>
<TABLE>
<CAPTION>
                                                                              EXAMPLES:
                                   Total Annual   Total Annual                Total Annual
                                   Insurance      Portfolio    Total Annual   End of Year:   Expenses at
Portfolio                          Charges        Expenses     Expenses       1 Year         10 Years
<S>                                   <C>          <C>           <C>              <C>           <C>
- --------------------------------------------------------------------------------------------------------
CONSECO SERIES TRUST
- --------------------------------------------------------------------------------------------------------
Asset Allocation                      1.50%         .75%          2.25            $85           $255
Common Stock                          1.50%         .80%          2.30%           $86           $260
Corporate Bond                        1.50%         .70%          2.20            $85           $250
Government Securities                 1.50%         .70%          2.20%           $85           $250
Money Market                          1.50%         .45%          1.95%           $82           $224
- --------------------------------------------------------------------------------------------------------
THE ALGER AMERICAN FUND
- --------------------------------------------------------------------------------------------------------
Alger American Growth                 1.50%         .79%          2.29%           $86           $259
Alger American Leveraged AllCap       1.50%        1.09%          2.59%           $89           $289
Alger American MidCap Growth          1.50%         .84%          2.34%           $86           $264
Alger American Small Capitalization   1.50%         .88%          2.38%           $87           $268
- --------------------------------------------------------------------------------------------------------
AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
- --------------------------------------------------------------------------------------------------------
VP International                      1.50%         1.50%         3.00%           $93           $328
VP Value                              1.50%         1.00%         2.50%           $88           $280
VP Income & Growth                    1.50%          .70%         2.20%           $85           $250
- --------------------------------------------------------------------------------------------------------
BERGER INSTITUTIONAL PRODUCTS TRUST
- --------------------------------------------------------------------------------------------------------
Berger IPT - 100                      1.50%         1.00%         2.50%           $88           $280
Berger IPT -
Growth and Income                     1.50%         1.00%         2.50%           $88           $280
Berger IPT -
Small Company Growth                  1.50%         1.15%         2.65%           $89           $295
Berger/BIAM IPT-International         1.50%         1.20%         2.70%           $90           $300
- --------------------------------------------------------------------------------------------------------
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
- --------------------------------------------------------------------------------------------------------
                                      1.50%          .99%         2.49%           $88           $279
- --------------------------------------------------------------------------------------------------------
DREYFUS STOCK INDEX FUND
- --------------------------------------------------------------------------------------------------------
                                      1.50%          .30%         1.80%           $81           $208
- --------------------------------------------------------------------------------------------------------
FEDERATED INSURANCE SERIES
- --------------------------------------------------------------------------------------------------------
Federated High Income Bond II         1.50%          .80%         2.30%           $86           $260
Federated International Equity II     1.50%         1.25%         2.75%           $90           $305
Federated Utility II                  1.50%           85%         2.35%           $86           $265
- --------------------------------------------------------------------------------------------------------
JANUS ASPEN TRUST
- --------------------------------------------------------------------------------------------------------
Aggressive Growth                     1.50%          .76%         2.26%           $85           $256
Growth                                1.50%          .69%         2.19%           $85           $249
Worldwide Growth                      1.50%          .80%         2.30%           $86           $260
- -------------------------------------------------------------------------------------------------------
LAZARD RETIREMENT SERIES, INC.
- --------------------------------------------------------------------------------------------------------
Lazard Retirement Equity              1.50%         1.50%         3.00%           $93           $328
Lazard Retirement Small Cap           1.50%         1.50%         3.00%           $93           $328
- --------------------------------------------------------------------------------------------------------
LORD ABBETT SERIES FUND, INC.
- --------------------------------------------------------------------------------------------------------
Growth and Income                     1.50%          .59%         2.09%           $84           $239
</TABLE>

                                                                               5
<PAGE>
<TABLE>
<CAPTION>
                                                                              EXAMPLES:
                                   Total Annual   Total Annual                Total Annual
                                   Insurance      Portfolio    Total Annual   End of Year:   Expenses at
Portfolio                          Charges        Expenses     Expenses       1 Year         10 Years
<S>                                   <C>          <C>           <C>              <C>           <C>
- --------------------------------------------------------------------------------------------------------
NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
- --------------------------------------------------------------------------------------------------------
Limited Maturity Bond                 1.50%          .78%         2.28%           $86           $258
Partners                              1.50%         . 95%         2.48%           $87           $275
- -------------------------------------------------------------------------------------------------------
MITCHELL HUTCHINS SERIES TRUST
- --------------------------------------------------------------------------------------------------------
Growth and Income                     1.50%         1.58%         3.08%           $94           $336

- --------------------------------------------------------------------------------------------------------
STRONG OPPORTUNITY FUND II
- --------------------------------------------------------------------------------------------------------
                                      1.50%         1.17%         2.67%           $90           $297
- --------------------------------------------------------------------------------------------------------
STRONG VARIABLE INSURANCE FUND, INC.
- --------------------------------------------------------------------------------------------------------
Growth II                             1.50%         1.20%         2.70%           $90           $300
- --------------------------------------------------------------------------------------------------------
VAN ECK WORLDWIDE INSURANCE TRUST
- --------------------------------------------------------------------------------------------------------
Worldwide Hard Assets                 1.50%         1.23%         2.73%           $90           $303
Worldwide Bond                        1.50%         1.16%         2.66%           $89           $296
Worldwide Emerging Markets            1.50%         1.32%         2.82%           $91           $311
Worldwide Real Estate                 1.50%         1.25%         2.75%           $90           $305
</TABLE>

The expenses reflect any expense  reimbursement or fee waivers. For newly formed
portfolios, the expenses have been estimated. For more detailed information, see
the Fee Table in the prospectus for the Contract.


6

<PAGE>


6 Taxes:

Your  earnings  are not taxed  until you take  them out.  If you take  money out
during the accumulation phase,  earnings come out first and are taxed as income.
If you are younger than 59 1/2 when you take money out, you may be charged a 10%
federal  tax  penalty on the  earnings.  Payments  during  the income  phase are
considered  partly a  return  of your  original  investment.  That  part of each
payment is not taxable as income.

7 Access
  To Your Money:

You can take money out at any time during the accumulation phase. Every year you
can take a portion  of your  money  out of your  Contract  without a  contingent
deferred sales charge (CDSC). This amount is equal to the greater of: (i) 10% of
the value of your Contract (on a non-cumulative  basis), or (ii) the IRS minimum
distribution  requirement  if your  Contract  was  issued  under  an  Individual
Retirement  Annuity, or (iii) the total of your purchase payments that have been
in the  Contract  more than 7  complete  years.  Withdrawals  in excess of these
amounts will be charged a contingent  deferred  sales charge which declines from
7% to 0% depending  upon the number of complete  years we have had your payment.
After Great American Reserve has had a payment for 7 complete years, there is no
CDSC charge for withdrawals.  Each purchase payment you add to your Contract has
its own 7 year contingent deferred sales charge period.  Withdrawals from an mva
option may be subject to a market value adjustment. Of course, you may also have
to pay income tax and a tax penalty on any money you take out.

8 Performance:
 
The value of the Contract  will vary up or down  depending  upon the  investment
performance  of the  investment  portfolios  you choose.  As of the date of this
prospectus, the sale of the Contracts had not begun. Therefore no performance is
presented here.

9 Death 
  Benefit:

If you die before  entering the income  phase,  the  beneficiary  will receive a
death  benefit.  The death benefit will be the greater of: (1) the value of your
Contract;  or (2) prior to age 90, the total  purchase  payments  you have made,
less any  adjusted  partial  withdrawals,  increased  by 5% each year.  Adjusted
partial withdrawal means the amount of the partial withdrawal  multiplied by the
amount of the death  benefit just before the partial  withdrawal  divided by the
value of your Contract just before the partial withdrawal.  A partial withdrawal
is the amount paid to you plus any taxes withheld less any  contingent  deferred
sales charges.

                                                                               7

<PAGE>

10 Other
   Information:

FREE LOOK.  If you cancel the  Contract  within 10 days after  receiving  it (or
whatever  period is  required  in your  state) we will  send you  whatever  your
Contract is worth on the day we receive your  request  (this may be more or less
than your  original  payment)  without  assessing a  contingent  deferred  sales
charge. If you have purchased the contract as an Individual  Retirement  Annuity
(IRA) you will receive back your purchase payment.

NO PROBATE.  In many cases, when you die, the beneficiary will receive the death
benefit without going through  probate.  However,  the avoidance of probate does
not mean  that the  beneficiary  will not  have  tax  liability  as a result  of
receiving the death benefit.

WHO SHOULD PURCHASE THE CONTRACT?
This Contract is designed for people seeking long-term tax-deferred accumulation
of  assets,   generally  for  retirement  or  other  long-term   purposes.   the
tax-deferred  feature is most attractive to people in high federal and state tax
brackets.  You should not buy this  Contract if you are looking for a short-term
investment  or if you cannot  take the risk of getting  back less money than you
invested.

ADDITIONAL  FEATURES.   The  Contract  has  additional  features  you  might  be
interested in. These include:

o You can arrange to have money  automatically  sent to you monthly,  quarterly,
semi-annually  or  annually  while your  Contract  is still in the  accumulation
phase.  You'll  have to pay taxes on money you  receive and you may have to also
pay a tax penalty. We call this feature the Systematic Withdrawal Program.

o You can arrange to have a certain  amount of money  automatically  invested in
investment  portfolios  on a regular  basis,  theoretically  giving  you a lower
average  cost per unit over time than a single one time  purchase.  We call this
feature Dollar Cost Averaging.

o  Great  American  Reserve  will  automatically   readjust  the  money  between
investment  portfolios  periodically to keep the blend you select.  We call this
feature Automatic Rebalancing.

o You can add to your Contract directly from your bank account with as little as
$200 each month. We call this feature the automatic premium check option.

o You can  elect to have  your  fixed  account  interest  earnings  periodically
transferred  to one or more  investment  portfolios.  We  call  this  the  Sweep
Program.


11 Inquiries:

If you need more information about buying
a Contract, please contact us at:

Great American Reserve Insurance Company
Administrative Office
11815 N. Pennsylvania Street
Carmel, Indiana 46032
(317) 817-3700



<PAGE>

                                                                         CONSECO
                                           Conseco
                                         Advantage
                        Fixed and Variable Annuity

                                 February 12, 1998
                                        Prospectus
                            Great American Reserve
                                Variable Account F

ISSUED BY GREAT AMERICAN RESERVE INSURANCE COMPANY
          This cover is not part of the prospectus
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

                         THE FIXED AND VARIABLE ANNUITY

                                    issued by

                GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F

                                       and

                    GREAT AMERICAN RESERVE INSURANCE COMPANY

     This prospectus  describes the Fixed and Variable  Annuity Contract offered
by Great American Reserve Insurance Company (Great American Reserve).

     The annuity  contract has 40  investment  choices--a  fixed  account  which
offers an  interest  rate  which is  guaranteed  not to be less than 3% by Great
American Reserve, three guarantee periods of the market value adjustment account
option (MVA option) and 36 investment  portfolios listed below. You can put your
money in the fixed account, any of the three guarantee periods of the MVA option
and/or  the  investment  portfolios.  Currently,  you  can  invest  in  up to 15
investment portfolios at one time.

CONSECO SERIES TRUST 
MANAGED BY CONSECO CAPITAL MANAGEMENT

      Asset Allocation Portfolio
      Common Stock Portfolio
      Corporate Bond Portfolio
      Government Securities Portfolio
      Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY FRED ALGER MANAGEMENT, INC.

      Alger American Growth Portfolio
      Alger American Leveraged AllCap Portfolio
      Alger American MidCap Growth Portfolio
      Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY AMERICAN CENTURY INVESTMENT
MANAGEMENT, INC.

      VP International
      VP Value
      VP Income & Growth

BERGER INSTITUTIONAL PRODUCTS TRUST
MANAGED BY BERGER ASSOCIATES

      Berger IPT--100 Fund
      Berger IPT--Growth and Income Fund
      Berger IPT--Small Company Growth Fund

MANAGED BY BBOI WORLDWIDE LLC

      Berger/BIAM IPT--International Fund

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY THE DREYFUS CORPORATION

DREYFUS STOCK INDEX FUND
MANAGED BY THE DREYFUS CORPORATION

FEDERATED INSURANCE SERIES
MANAGED BY FEDERATED ADVISERS

      Federated High Income Bond Fund II
      Federated International Equity Fund II
      Federated Utility Fund II

JANUS ASPEN SERIES
MANAGED BY JANUS CAPITAL CORPORATION

      Aggressive Growth Portfolio
      Growth Portfolio
      Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
MANAGED BY LAZARD ASSET MANAGEMENT

      Lazard Retirement Equity Portfolio
      Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
MANAGED BY LORD, ABBETT & CO.

      Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
MANAGED BY NEUBERGER & BERMAN MANAGEMENT INCORPORATED

      Limited Maturity Bond Portfolio
      Partners Portfolio

MITCHELL HUTCHINS SERIES TRUST
MANAGED BY MITCHELL HUTCHINS ASSET MANAGEMENT INC.

      Growth and Income Portfolio

STRONG OPPORTUNITY FUND II
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.

STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.

      Growth Fund II

VAN ECK WORLDWIDE INSURANCE TRUST
MANAGED BY VAN ECK ASSOCIATES CORPORATION

  Worldwide Hard Assets Fund
  Worldwide Bond Fund
  Worldwide Emerging Markets Fund
  Worldwide Real Estate Fund

                                                                               1
<PAGE>
================================================================================

     Please read this prospectus before investing and keep it on file for future
reference.  It contains  important  information about the Great American Reserve
Fixed and Variable Annuity Contract.

     To learn more about the Great American  Reserve Fixed and Variable  Annuity
Contract, you can obtain a copy of the Statement of Additional Information (SAI)
dated February 12, 1998. The SAI has been filed with the Securities and Exchange
Commission (SEC) and is legally a part of the prospectus.  The SEC has a website
(http://www.sec.gov)  that contains the SAI, material incorporated by reference,
and other information regarding companies that file electronically. The Table of
Contents  of the SAI is on Page 47 of this  prospectus.  For a free  copy of the
SAI, call us at (800) 824-2726 or write us at our administrative  office:  11815
N. Pennsylvania Street, Carmel, Indiana 46032.

     INVESTMENT IN A VARIABLE  ANNUITY  CONTRACT IS SUBJECT TO RISKS,  INCLUDING
THE POSSIBLE  LOSS OF PRINCIPAL.  THE CONTRACTS ARE NOT DEPOSITS OR  OBLIGATIONS
OF,  OR  GUARANTEED  OR  ENDORSED  BY,  ANY  FINANCIAL  INSTITUTION  AND ARE NOT
FEDERALLY  INSURED BY THE FEDERAL  DEPOSIT  INSURANCE  CORPORATION,  THE FEDERAL
RESERVE BOARD, OR ANY OTHER AGENCY.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

February 12, 1998

================================================================================
                                TABLE OF CONTENTS

                                                                            PAGE

   Index of Special Terms...................................................  3
                                                                           
   Fee Table................................................................  3
                                                                           
1. The Annuity Contract.....................................................  7
                                                                           
2. Annuity Payments (The Income Phase)......................................  7
                                                                           
3. Purchase.................................................................  8
   Purchase Payments........................................................  8
   Allocation of Purchase Payments..........................................  8
   Accumulation Units.......................................................  8
                                                                           
4. Investment Options.......................................................  9
   Investment Portfolios....................................................  9
   The Fixed Account........................................................ 10
   The MVA Option........................................................... 10
   Transfers................................................................ 10
   Dollar Cost Averaging Program............................................ 11
   Rebalancing Program...................................................... 11
   Asset Allocation Program................................................. 11
   Sweep Program............................................................ 11
   Voting Rights............................................................ 11
   Substitution............................................................. 11
                                                                           
5. Expenses................................................................. 11
   Insurance Charges........................................................ 11
   Contract Maintenance Charge.............................................. 12
   Contingent Deferred Sales Charge......................................... 12
   Reduction or Elimination of the                                         
    Contingent Deferred Sales Charge........................................ 12
   Transfer Fee............................................................. 12
   Premium Taxes............................................................ 12
   Income Taxes............................................................. 12
   Investment Portfolio Expenses............................................ 12
                                                                           
6. Taxes.................................................................... 12
   Annuity Contracts in General............................................. 12
   Qualified and Non-Qualified Contracts ................................... 13
   Withdrawals--Non-Qualified Contracts..................................... 13
   Withdrawals--Qualified Contracts......................................... 13
   Diversification.......................................................... 13
   Investor Control......................................................... 13
                                        
7. Access to Your Money..................................................... 13
   Systematic Withdrawal Program............................................ 13
   Suspension of Payments or Transfers...................................... 14
                                        
8. Performance.............................................................. 14
                                         
9. Death Benefit............................................................ 14
   Upon Your Death.......................................................... 14
   Death of Annuitant....................................................... 14
10 Other Information ....................................................... 14
   Great American Reserve................................................... 14
   The Separate Accounts.................................................... 14
   Distributor.............................................................. 15
   Ownership................................................................ 15
   Beneficiary.............................................................. 15
   Assignment............................................................... 15
   Additional Information................................................... 15
   Selected Historical Financial
    Information of Great American
    Reserve Insurance Company .............................................. 15
   Business of Great American Reserve
    Insurance Company ...................................................... 17
   Management's Discussion and Analysis 
    of Financial Condition and Results
    of Operations of Great American
    Reserve ................................................................ 22
   Directors and Executive Officers......................................... 29
   Executive Compensation................................................... 29
   Independent Accountants.................................................. 29
   Legal Opinions........................................................... 29
   Financial Statements..................................................... 29
   Table of Contents of the Statement
    of Additional Information .............................................. 47
   Appendix A--Market Value Adjustment ..................................... 47
2                                       
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                             Index of Special Terms

     We have tried to make this  prospectus as readable and  understandable  for
you as possible. By the very nature of the contract,  however, certain technical
words or terms are  unavoidable.  We have  identified  the  following as some of
these  words or terms.  They are  identified  in the text in italic and the page
that is  indicated  here is where we believe you will find the best  explanation
for the word or term.

   Accumulation Phase .....................................................    7
   Accumulation Unit ......................................................    8
   Annuitant ..............................................................    7
   Annuity Date ...........................................................    7
   Annuity Options ........................................................    7
   Annuity Payments .......................................................    8
   Annuity Unit ...........................................................    8
   Beneficiary ............................................................   15
   Contract ...............................................................    7
   Fixed Account ..........................................................    7
   Guarantee Period .......................................................   10
   Income Phase ...........................................................    7
   Investment Portfolios ..................................................    8
   Joint Owner ............................................................   15
   MVA Option .............................................................   10
   Non-Qualified ..........................................................   13
   Owner ..................................................................   15
   Purchase Payment .......................................................    8
   Qualified ..............................................................   13
   Tax-deferral ...........................................................   13

================================================================================

FEE TABLE

OWNER TRANSACTION EXPENSES

Contingent  Deferred  Sales Charge (as a percentage of purchase  payments)  (See
Note 2 under "Explanation of Fee Table and Example," page 7)

NO. OF YEARS FROM RECEIPT OF PAYMENT                            CHARGE
- -------------------------------------------------------------------------
First Year...................................................... 7%
Second Year..................................................... 7%
Third Year...................................................... 6%
Fourth Year..................................................... 5%
Fifth Year...................................................... 4%
Sixth Year...................................................... 3%
Seventh Year.................................................... 2%
Eighth Year and more............................................ 0%
=========================================================================

TRANSFER FEE (see Note 3 under "Explanation of Fee Table and Examples, page 7")

No charge for one transfer in each 30 day period during the accumulation  phase;
thereafter,  a fee of $25 per  transfer  may be  charged.  No charge for the two
transfers allowed during the income phase.

CONTRACT MAINTENANCE CHARGE  
(see Note 4 under "Explanation of Fee Table and Examples, page 7")

$30 per contract per year

SEPARATE ACCOUNT ANNUAL EXPENSES
(as a percentage of average account value)
Mortality and Expense Risk Charge        1.25%
Administrative Charge                     .15%
                                         -----
TOTAL SEPARATE ACCOUNT ANNUAL EXPENSES   1.40%

                                                                               3
<PAGE>
================================================================================
INVESTMENT PORTFOLIO EXPENSES
(as a percentage of the average daily net assets of an investment portfolio)

<TABLE>
<CAPTION>

                                                                                 OTHER EXPENSES
                                                                                 (AFTER EXPENSE  TOTAL
                                                                                  REIMBURSEMENT  ANNUAL
                                                               MANAGEMENT   12b-1  FOR CERTAIN  PORTFOLIO
                                                                  FEES      FEES   PORTFOLIOS)  EXPENSES
- ---------------------------------------------------------------------------------------------------------
<S>                                                               <C>      <C>        <C>        <C>  
CONSECO SERIES TRUST (1)
Asset Allocation Portfolio (2) .............................       0.55%    --         0.20%     0.75%
Common Stock Portfolio (2) .................................       0.60%    --         0.20%     0.80%
Corporate Bond Portfolio ...................................       0.50%    --         0.20%     0.70%
Government Securities Portfolio ............................       0.50%    --         0.20%     0.70%
Money Market Portfolio (2) .................................       0.25%    --         0.20%     0.45%
                                                                                                 
THE ALGER AMERICAN FUND                                                                          
Alger American Growth Portfolio ............................       0.75%    --         0.04%     0.79%
Alger American Leveraged AllCap Portfolio (3) ..............       0.85%    --         0.24%     1.09%
Alger American MidCap Growth Portfolio .....................       0.80%    --         0.04%     0.84%
Alger American Small Capitalization Portfolio ..............       0.85%    --         0.03%     0.88%
                                                                                                 
AMERICAN CENTURY VARIABLE PORTFOLIOS, INC ..................                                     
VP International ...........................................       1.50%    --         0.0%      1.50%
VP Value ...................................................       1.00%    --         0.0%      1.00%
VP Income & Growth .........................................       0.70%    --         0.0%      0.70%
                                                                                                 
BERGER INSTITUTIONAL PRODUCTS TRUST                                                              
Berger IPT--100 Fund (4) ...................................       0.00%    --         1.00%     1.00%
Berger IPT--Growth and Income Fund (4) .....................       0.00%    --         1.00%     1.00%
Berger IPT--Small Company Growth Fund (4) ..................       0.00%    --         1.15%     1.15%
Berger/BIAM IPT--International Fund (5) ....................       0.00%    --         1.20%     1.20%
                                                                                                 
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC. (6) 0.75%                --         0.24%     0.99%

DREYFUS STOCK INDEX FUND (7) ...............................        .245%   --          .055     0.30%
                                                                                                 
FEDERATED INSURANCE SERIES                                                                       
Federated High Income Bond Fund II (8) .....................       0.01%    --         0.79%     0.80%
Federated International Equity Fund II (8) .................       0.00%    --         1.25%     1.25%
Federated Utility Fund II (8) ..............................       0.24%    --         0.61%     0.85%
                                                                                                 
JANUS ASPEN SERIES                                                                               
Aggressive Growth Portfolio (9) ............................       0.72%    --         0.04%     0.76%
Growth Portfolio (9) .......................................       0.65%    --         0.04%     0.69%
Worldwide Growth Portfolio (9) .............................       0.66%    --         0.14%     0.80%
                                                                                                 
LAZARD RETIREMENT SERIES, INC ..............................                                     
Lazard Retirement Equity Portfolio (10) ....................       0.75%   0.25%       0.50%     1.50%
Lazard Retirement Small Cap Portfolio (10) .................       0.75%   0.25%       0.50%     1.50%
                                                                                                 
LORD ABBETT SERIES FUND, INC ...............................                                     
Growth and Income Portfolio (11) ...........................       0.50%   0.07%       0.02%     0.59%
                                                                                                 
NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST (12)                                                
Limited Maturity Bond Portfolio ............................       0.65%    --         0.13%     0.78%
Partners Portfolio .........................................       0.84%    --         0.11%     0.95%
                                                                                                 
MITCHELL HUTCHINS SERIES TRUST                                                                   
Growth and Income Portfolio ................................       0.70%    --         0.88%     1.55%
                                                                                                 
STRONG OPPORTUNITY FUND II .................................       1.00%    --         0.17%     1.17%
                                                                                                 
STRONG VARIABLE INSURANCE FUNDS, INC .......................                                     
Growth Fund II (13) ........................................       1.00%    --         0.20%     1.20%
                                                                                                 
VAN ECK WORLDWIDE INSURANCE TRUST (14)                                                           
Worldwide Hard Assets Fund .................................       1.00%    --         0.23%     1.23%
Worldwide Bond Fund ........................................       1.00%    --         0.16%     1.16%
Worldwide Emerging Markets Fund ............................       1.00%    --         0.32%     1.32%
Worldwide Real Estate Fund .................................       0.00%    --         0.00%     0.00%
</TABLE>

4
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

     (1) Conseco  Capital  Management,  Inc., the investment  adviser of Conseco
Series  Trust,  has  voluntarily  agreed to reimburse  all  expenses,  including
management fees, in excess of the following percentage of the average annual net
assets of each listed Portfolio,  as long as such reimbursement would not result
in a Portfolio's  inability to qualify as a regulated  investment  company under
the Code: 0.75% for the Asset Allocation  Portfolio;  0.80% for the Common Stock
Portfolio;  0.70% for the Corporate  Bond  Portfolio and  Government  Securities
Portfolio;  and 0.45% for the Money Market  Portfolio.  The total percentages in
the above table is after reimbursement. In the absence of expense reimbursement,
the total fees and  expenses  in 1996 would  have  totaled:  0.95% for the Asset
Allocation  Portfolio;  0.81%  for the  Common  Stock  Portfolio;  0.77% for the
Corporate Bond Portfolio;  0.91% for the Government  Securities  Portfolio;  and
0.58% for the Money Market Portfolio.

     (2)  Conseco  Capital   Management,   Inc.,  since  January  1,  1993,  has
voluntarily  waived its management  fees in excess of the annual rates set forth
above. Absent such fee waivers, the management fees would be: .65% for the Asset
Allocation  Portfolio;  .65% for the Common  Stock  Portfolio;  and .50% for the
Money Market Portfolio.

     (3) The Alger American Leveraged AllCap Portfolio "Other Expenses" includes
 .03% of interest expense.

     (4) Berger  Associates,  the Fund's  investment  adviser,  has  voluntarily
agreed to waive its advisory  fee and has  voluntarily  reimbursed  the Fund for
additional  expenses to the extent that normal operating  expenses in any fiscal
year, including the investment advisory fee but excluding brokerage commissions,
interest,  taxes and extraordinary expenses, of each of the Berger IPT--100 Fund
and the Berger  IPT--  Growth  and  Income  Fund  exceed  1.00%,  and the normal
operating  expenses in any fiscal year of the Berger  IPT--Small  Company Growth
Fund exceed 1.15% of the respective Fund's average daily net assets.  Absent the
voluntary waiver and  reimbursement,  the Management Fee for the Berger IPT--100
Fund,  Berger  IPT--Growth  and Income  Fund and the Berger  IPT--Small  Company
Growth Fund would have been .75%, .75% and .90%,  respectively,  and their Total
Annual Portfolio Expenses would have been 7.69%, 7.70% and 8.57%, respectively.

     (5) Based on  estimated  expenses for the first year of  operations  of the
Berger/BIAM   IPT--International   Fund,   after   fee   waivers   and   expense
reimbursements.   BBOI  Worldwide  LLC,  the  Fund's  investment  adviser,   has
voluntarily  agreed  to  waive  its  advisory  fee and  expects  to  voluntarily
reimburse the Fund for additional  expenses to the extent that normal  operating
expenses in any fiscal year, including the investment advisory fee but excluding
brokerage  commissions,  interest,  taxes  and  extraordinary  expenses,  of the
Berger/BIAM IPT--International Fund exceed 1.20% of the Fund's average daily net
assets.  Absent the voluntary waiver and  reimbursement,  the Management Fee for
the Berger/BIAM  IPT--International  Fund would be 0.90%, and its Total Expenses
are estimated to be 8.96%.

     (6) In 1996, The Dreyfus Corporation waived .03% of its management fee. The
Dreyfus Corporation does not intend to waive a portion of its management fee for
fiscal year 1997.

     (7) The Dreyfus  Corporation,  the Fund's manager,  has voluntarily  agreed
until  such time as it gives  investors  180 days'  notice to the  contrary,  to
reimburse  all or a portion of its  advisory  fee to the  extent  that the total
expenses of the Fund  (excluding  brokerage  commission,  transactions  fees and
extraordinary  expenses)  are in excess of .40 of 1% of the value of the  Fund's
average daily net assets.

     (8) In the absence of a voluntary  waiver by Federal  Advisers,  the Funds'
investment adviser, the Management Fee and Total Annual Portfolio Expenses would
have been  0.60% and 1.39%,  respectively,  for High  Income  Bond and 0.75% and
1.36%,  respectively,  for Utility.  Absent a voluntary waiver of the management
fee and the  voluntary  reimbursement  of certain  other  operating  expenses by
Federal  Advisers,  the Management Fee and Total Annual  Portfolio  Expenses for
International Equity would have been 1.00% and 4.30%, respectively.

     (9) The expense  figures shown are net of certain fee waivers or reductions
from Janus  Capital  Corporation,  the  investment  adviser  of the Janus  Aspen
Series. Without such waivers or reductions,  the total fees and expenses in 1996
would have totaled: 0.83% for Aggressive Growth; 0.83% for Growth; and 0.91% for
Worldwide Growth.

     (10)  Lazard  Asset  Management,   the  Fund's  investment   adviser,   has
voluntarily  agreed to reimburse all  expenses,  including  management  fees, in
excess of 1.50% of the average annual net assets of the Portfolio.

     (11) The Growth and Income Portfolio of Lord Abbett Series Fund, Inc. has a
12b-1 plan which provides for payments to Lord, Abbett & Co. for remittance to a
life  insurance  company  for  certain  distribution   expenses  (see  the  Fund
Prospectus).  The 12b-1 plan provides that such  remittances,  in the aggregate,
will not exceed .15%, on an annual basis, of the daily net asset value of shares
of the Growth and Income Portfolio. As of May 1, 1997, no payments had been made
under the 12b-1 plan. For the year ending December 31, 1997, the 12b-1 fees were
estimated  to be .07%.  The  examples  below  for  this  Portfolio  reflect  the
estimated 12b-1 fees.

     (12)  Neuberger  &  Berman  Advisers   Management  Trust  is  divided  into
portfolios (Portfolios),  each of which invests all of its net investable assets
in a corresponding series of Advisers Managers Trust. The figures reported under
"Management  Fees"  include  the  total of the  administration  fees paid by the
Portfolio and the management fees paid by its corresponding  series.  Similarly,
"Other  Expenses"   includes  all  other  expenses  of  the  Portfolio  and  its
corresponding series.

     (13) Strong Capital Management,  Inc., the investment advisor of the Strong
Growth  Fund II,  has  voluntarily  agreed  to cap the  Fund's  total  operating
expenses  at 1.20%.  The  Advisor  has no current  intention  to, but may in the
future,  discontinue  or modify any waiver of fees or  absorption of expenses at
its discretion with appropriate notification to its shareholders.

     (14) All figures are  annualized.  Expenses of Worldwide  Real Estate Fund,
which  commenced  operation  in June  1997,  are  being  assumed  by the  Fund's
investment  adviser.  Without  such  assumption,  Worldwide  Real Estate  Fund's
Management Fee would be 1.00%,  Other Expenses would be 0.32% and Total Expenses
would be 1.32%.  Other  Expenses of  Worldwide  Real Estate Fund are an estimate
which  assumes  $80 million in average  daily net assets,  and may be greater or
less than those shown.  Prior to April 30, 1997,  Worldwide Hard Assets Fund was
named Gold and Natural Resources Fund.


                                                                               5
<PAGE>
================================================================================

EXAMPLES:

     You would pay the following expenses on a $1,000 investment,  assuming a 5%
annual return on assets:  (a) upon surrender at the end of each time period; (b)
if the contract is not  surrendered;  (c) if the contract is annuitized  (except
under certain circumstances).

                                                     TIME PERIODS
                                              1 YEAR             3 YEARS
- --------------------------------------------------------------------------------
CONSECO SERIES TRUST
  Asset Allocation                            (a) $85          (a) $123  
                                              (b) $23          (b) $ 69  
                                              (c) $85          (c) $123  
  Common Stock                                (a) $86          (a) $124  
                                              (b) $23          (b) $ 71  
                                              (c) $86          (c) $124  
  Corporate Bond                              (a) $85          (a) $121  
                                              (b) $22          (b) $ 68  
                                              (c) $85          (c) $121  
  Government Securities                       (a) $85          (a) $121  
                                              (b) $22          (b) $ 68  
                                              (c) $85          (c) $121  
  Money Market                                (a) $82          (a) $114  
                                              (b) $20          (b) $ 60  
                                              (c) $82          (c) $114  
                                              
THE ALGER AMERICAN FUND
  Alger American Growth                       (a) $86          (a) $124   
                                              (b) $23          (b) $ 71   
                                              (c) $86          (c) $124   
  Alger American Leveraged AllCap             (a) $89          (a) $133   
                                              (b) $26          (b) $ 80   
                                              (c) $89          (c) $133   
  Alger American MidCap Growth                (a) $86          (a) $126   
                                              (b) $23          (b) $ 72   
                                              (c) $86          (c) $126   
  Alger American Small Capitalization         (a) $87          (a) $127
                                              (b) $24          (b) $ 73
                                              (c) $87          (c) $127
AMERICAN CENTURY VARIABLE                                           
PORTFOLIOS, INC                                                     
  VP International                            (a) $93          (a) $145  
                                              (b) $30          (b) $ 92  
                                              (c) $93          (c) $145  
  VP Value                                    (a) $88          (a) $130  
                                              (b) $25          (b) $ 77  
                                              (c) $88          (c) $130  
  VP Income & Growth                          (a) $85          (a) $121  
                                              (b) $22          (b) $ 68  
                                              (c) $85          (c) $121  
                                                                    
BERGER INSTITUTIONAL PRODUCTS TRUST                                 
  Berger IPT--100                             (a) $88          (a) $130  
                                              (b) $25          (b) $ 77   
                                              (c) $88          (c) $130  
  Berger IPT--Growth and Income               (a) $88          (a) $130  
                                              (b) $25          (b) $ 77   
                                              (c) $88          (c) $130  
  Berger IPT--Small Company Growth            (a) $89          (a) $135  
                                              (b) $27          (b) $ 81   
                                              (c) $89          (c) $135  
  Berger/BIAM IPT--International              (a) $90          (a) $136  
                                              (b) $27          (b) $ 83   
                                              (c) $90          (c) $136  
                                                                   
THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.

                                              (a) $88          (a) $130 
                                              (b) $25          (b) $ 77 
                                              (c) $88          (c) $130 
                                                                        
DREYFUS STOCK INDEX FUND                                                
                                                                        
                                              (a) $81          (a) $109 
                                              (b) $18          (b) $ 56 
                                                                        
                                              (C) $81          (C) $109 
                                                                
FEDERATED INSURANCE SERIES
  Federated High Income Bond II               (a) $86          (a) $124     
                                              (b) $23          (b) $ 71      
                                              (c) $86          (c) $124     
  Federated International Equity II           (a) $90          (a) $138     
                                              (b) $28          (b) $ 84     
                                              (c) $90          (c) $138     
  Federated Utility II                        (a) $86          (a) $126     
                                              (b) $24          (b) $ 72      
                                              (c) $86          (c) $126     
                                                                              
JANUS ASPEN SERIES                                                            
  Aggressive Growth                           (a) $85          (a) $123     
                                              (b) $23          (b) $ 70      
                                              (c) $85          (c) $123     
  Growth                                      (a) $85          (a) $121     
                                              (b) $22          (b) $ 68      
                                              (c) $85          (c) $121     
  Worldwide Growth                            (a) $86          (a) $124     
                                              (b) $23          (b) $ 71      
                                              (c) $86          (c) $124     
                                                                              
LAZARD RETIREMENT SERIES, INC.                                                
  Lazard Retirement Equity                    (a) $93          (a) $145     
                                              (b) $30          (b) $ 92     
                                              (c) $93          (c) $145     
  Lazard Retirement Small Cap                 (a) $93          (a) $145     
                                              (b) $30          (b) $ 92      
                                              (c) $93          (c) $145     
                                                                            
LORD ABBETT SERIES FUND, INC.                                               
  Growth and Income                           (a) $84          (a) $118     
                                              (b) $21          (b) $ 65     
                                              (c) $84          (c) $118     
                                                                            
NEUBERGER & BERMAN ADVISERS                                                 
MANAGEMENT TRUST                                                            
  Limited Maturity Bond                       (a) $86          (a) $124     
                                              (b) $23          (b) $ 70     
                                              (c) $86          (c) $124     
  Partners                                    (a) $87          (a) $129     
                                              (b) $25          (b) $ 75      
                                              (c) $87          (c) $129     
                                                                            
MITCHELL HUTCHINS SERIES                                                    
TRUST                                                                       
  Growth and Income                           (a) $94          (a) $148     
                                              (b) $31          (b) $ 94     
                                              (c) $94          (c) $148     
                                                                            
STRONG OPPORTUNITY FUND II                    (a) $90          (a) $136     
                                              (b) $27          (b) $ 82      
                                              (c) $90          (c) $136     
                                                                            
STRONG VARIABLE INSURANCE FUNDS, INC.                              
  Growth II                                   (a) $90          (a) $136  
                                              (b) $27          (b) $ 83  
                                              (c) $90          (c) $136  
                                                                           
VAN ECK WORLDWIDE INSURANCE TRUST
  Worldwide Hard Assets                       (a) $90          (a) $137  
                                              (b) $27          (b) $ 84   
                                              (c) $90          (c) $137  
  Worldwide Bond                              (a) $89          (a) $135  
                                              (b) $27          (b) $ 82   
                                              (c) $89          (c) $135  
  Worldwide Emerging Markets                  (a) $91          (a) $140  
                                              (b) $28          (b) $ 86   
                                              (c) $91          (c) $140  
  Worldwide Real Estate                       (a) $78          (a) $100  
                                              (b) $15          (b) $ 47   
                                              (c) $78          (c) $100  


6
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

EXPLANATION OF FEE TABLE AND EXAMPLES

     1. The  purpose of the Fee Table is to show you the  various  expenses  you
will incur  directly or  indirectly  with the contract.  The Fee Table  reflects
expenses of the Separate Account as well as the investment portfolios.

     2.  Every  year  you can  take  money  out of your  contract,  without  the
contingent  deferred sales charge, of an amount equal to the greater of: (i) 10%
of the  value of your  contract  (on a  non-cumulative  basis),  or (ii) the IRS
minimum  distribution  requirement  for your contract if issued as an Individual
Retirement  Annuity, or (iii) the total of your purchase payments that have been
in the contract more than 7 complete years.

     3. Great  American  Reserve  will not charge you the  transfer  fee even if
there is more than one transfer in a 30-day period during the accumulation phase
if the transfer is for the Dollar Cost Averaging, Sweep or Rebalancing Programs.
We will also not charge you a transfer fee on  transfers  made at the end of the
free look period. All reallocations made on the same day count as one transfer.

     4. Great American Reserve will not charge the contract  maintenance  charge
if the  value of your  contract  is  $50,000  or more,  although,  if you make a
complete withdrawal, Great American Reserve will charge the contract maintenance
charge.

     5. Premium taxes are not  reflected.  Premium taxes may apply  depending on
the state where you live.

     6. The assumed average contract size is $30,000.

     7. THE EXAMPLES SHOULD NOT BE CONSIDERED A REPRESENTATION OF PAST OR FUTURE
EXPENSES. ACTUAL EXPENSES MAY BE GREATER OR LESS THAN THOSE SHOWN.

     As of the date of this prospectus,  the sale of the contracts had not begun
and the investment portfolios did not have any assets.  Therefore,  no condensed
financial information is presented.

1.   THE ANNUITY CONTRACT

     This Prospectus  describes the Fixed and Variable  Annuity Contract offered
by Great American Reserve.

     An annuity is a contract between you, the owner,  and an insurance  company
(in this case Great American  Reserve),  where the insurance company promises to
pay you an income,  in the form of annuity  payments,  beginning on a designated
date that is at least 90 days after we issue your contract.  Until you decide to
begin receiving  annuity  payments,  your annuity is in the accumulation  phase.
Once you begin receiving annuity payments,  your contract switches to the income
phase. The contract benefits from tax-deferral.

     Tax-deferral  means that you are not taxed on earnings or  appreciation  on
the assets in your contract until you take money out of your contract.

     The  contract is a variable  annuity.  You can choose  among 36  investment
portfolios and, depending upon market conditions,  you can make or lose money in
any of these  portfolios.  If you select  the  variable  annuity  portion of the
contract, the amount of money you are able to accumulate in your contract during
the accumulation phase depends upon the investment performance of the investment
portfolio(s)  you select.  The amount of the annuity payments you receive during
the income phase from the variable  annuity portion of the contract also depends
upon the investment  performance of the investment portfolios you select for the
income phase.

     The contract contains a fixed account. The fixed account offers an interest
rate that is guaranteed to be no less than 3% by Great American Reserve.  If you
select the fixed account, the amount of money you are able to accumulate in your
contract during the accumulation  phase depends upon the total interest credited
to your  contract.  The amount of the annuity  payments  you receive  during the
income phase from the fixed  account  portion of the contract  will remain level
for the entire income phase.

     The contract also contains 3 guarantee periods within the MVA option.  Your
money will earn interest at the rate set by Great American Reserve. The interest
rate is  guaranteed  by Great  American  Reserve for the time you agree to leave
your money in the guarantee  period. We currently offer guarantee periods for 1,
3 and 5 years.  To the extent you  allocate  money to a  guarantee  period,  the
amount  of  money  you  are  able to  accumulate  in your  contract  during  the
accumulation phase depends upon the total interest credited to your contract. An
adjustment   to  your  contract   will  apply  to   withdrawals,   transfers  or
annuitizations  from the 1, 3 and 5 year  guarantee  periods prior to the end of
the selected period.

     As owner of the contract,  you exercise all rights under the contract.  You
can change the owner at any time by notifying Great American Reserve in writing.
You and  another  person  can be named  joint  owners.  We have  described  more
information on this in Section 10--Other Information.

2.   ANNUITY PAYMENTS (THE INCOME PHASE)

     Under the contract you can receive regular income payments.  You can choose
the month and year in which those payments  begin. We call that date the annuity
date.  Your  annuity  date can be any date  selected by you. You can also choose
among income plans. We call those annuity options.

     We ask you to choose your annuity date when you purchase the contract. With
30 days notice to us, you can change the annuity  date or annuity  option at any
time before the annuity  date.  Your  annuity date cannot be any earlier than 90
days after we issue the contract.  Annuity payments must begin by the earlier of
the annuitant's  90th birthday or the maximum date allowed by law. The annuitant
is the person whose life we look to when we determine annuity payments.

     You can select an annuity  option any time 30 days before the annuity date.
If you do not choose an annuity option,  we will assume that you selected Option
2 which provides a life annuity with 10 years of guaranteed payments.

     On the annuity date the value of your contract,  less any premium tax, plus
any market  value  adjustment  (which may be  positive  or  negative),  less any
contingent deferred sales charge, and less any contract  maintenance charge will
be applied under the annuity option you selected.  If you select an annuity date
that is at least 4 years  after  your  contract  was  issued  and you  choose an
annuity option that has a life  contingency or is for a minimum of 5 years,  the
value of your contract,  less any premium tax and less any contract  maintenance
charge  will be applied  under the annuity  option you  selected.  A  contingent
deferred sales charge will not be deducted under these circumstances.

     During the income  phase,  you can  choose to have  payments  come from the
investment portfolios,  the fixed account or both. Payments cannot come from the
MVA option during the income phase. If you don't tell us otherwise, your annuity
payments  will  be  based  on  the  investment  allocations  in  the  investment
portfolios and fixed account that were in place on the annuity date.


                                                                               7
<PAGE>

================================================================================

     If you choose to have any portion of your  annuity  payments  come from the
investment  portfolio(s),  the dollar  amount of your payment will depend upon 3
things:  1) the value of your  contract in the  investment  portfolio(s)  on the
annuity date, 2) the 3% or 5% (as you selected) assumed  investment rate used in
the annuity table for the contract,  and 3) the  performance  of the  investment
portfolios you selected.  You can choose either a 5% or a 3% assumed  investment
rate. If the actual  performance  exceeds the 3% or 5% (as you selected) assumed
rate, your annuity payments will increase. Similarly, if the actual rate is less
than 3%, or 5% (as you selected) your annuity payments will decrease.

     Unless you notify us  otherwise,  we will pay the annuity  payments to you.
You can change the payee at any time prior to the annuity date.  Income from any
distribution will be reported to you for tax purposes.

     You can choose one of the  following  annuity  options or any other annuity
option which is acceptable to Great  American  Reserve.  After annuity  payments
begin, you cannot change the annuity option.

     OPTION 1.  INCOME  FOR A  SPECIFIED  PERIOD.  We will pay an  income  for a
specific number of years in equal installments

     OPTION  2. LIFE  ANNUITY  WITH 5, 10 OR 20 YEARS  GUARANTEED.  We will make
monthly annuity  payments so long as the annuitant is alive.  However,  when the
annuitant  dies,  if we have made  annuity  payments  for less than the selected
guaranteed  period,  we will then continue to make annuity payments for the rest
of the guaranteed period to the beneficiary.

     OPTION 3.  INCOME OF  SPECIFIED  AMOUNT.  We will pay income of a specified
amount until the principal and interest are exhausted.

     OPTION 4. JOINT AND SURVIVOR ANNUITY. We will make monthly annuity payments
so long as the  annuitant and a joint  annuitant are both alive.  When either of
these  people  die,  the  amount  of the  annuity  payments  we will make to the
survivor  can be equal to 100%,  66 2/3% or 50% of the amount that we would have
paid if both were alive.

     Annuity payments are made monthly unless you have less than $5,000 to apply
toward a payment.  In that case,  Great American  Reserve may make a single lump
sum payment to you. Likewise,  if your annuity payments would be less than $50 a
month,  Great American Reserve has the right to change the frequency of payments
so that your annuity payments are at least $50.

3.   PURCHASE

PURCHASE PAYMENTS

     A  purchase  payment  is the  money  you give us to buy the  contract.  The
minimum we will accept is $5,000 when the contract is bought as a  non-qualified
contract.  If you  are  buying  the  contract  as  part  of an  IRA  (Individual
Retirement  Annuity)  the minimum we will accept is $2,000.  For each  guarantee
period of the MVA option, a minimum of $2,000 is required. The maximum we accept
is  $500,000  without  our  prior  approval.  You can make  additional  purchase
payments of $500 or more to a non-qualified contract and $50 to an IRA contract.
However,  if you  select  the  automatic  premium  check  option,  you can  make
additional payments of $200 each month for non-qualified  contracts and $50 each
month for IRA contracts.

ALLOCATION OF PURCHASE PAYMENTS

     When you purchase a contract, we will allocate your purchase payment to the
fixed account, the guarantee periods of the MVA option and/or one or more of the
investment portfolios you have selected. CURRENTLY, YOU CAN ALLOCATE MONEY TO UP
TO 15 INVESTMENT  PORTFOLIOS AT ANY ONE TIME.  If you make  additional  purchase
payments,  we will allocate them in the same way as your first purchase  payment
unless  you tell us  otherwise.  Currently,  the  minimum  amount  which  can be
allocated to any of the  guarantee  periods of MVA option is $2,000.  We reserve
the right to change this amount in the future.

     If you  change  your mind about  owning  this  contract,  you can cancel it
within 10 days  after  receiving  it (or  whatever  period is  required  in your
state).  When you cancel the contract  within this time period,  Great  American
Reserve  will not  assess a  contingent  deferred  sales  charge.  On the day we
receive  your  request we will  return the value of your  contract.  If you have
purchased the contract as an IRA, we are required to give you back your purchase
payment if you decide to cancel your contract  within 10 days after receiving it
(or whatever period is required in your state).

     Once we receive your  purchase  payment and the necessary  information,  we
will issue your  contract  and allocate  your first  purchase  payment  within 2
business days. If you do not provide us all of the information  needed,  we will
contact you. If for some reason we are unable to complete this process  within 5
business  days,  we will either send back your money or get your  permission  to
keep it until we get all of the necessary information.  If you add more money to
your  contract by making  additional  purchase  payments,  we will credit  these
amounts to your  contract  within one business day. Our business day closes when
the New York Stock Exchange closes, usually 4:00 P.M. Eastern time.

ACCUMULATION UNITS

     The accumulation  unit value for each account was arbitrarily set initially
at $10.00.  The value of the  variable  annuity  portion of your  contract  will
increase or decrease depending upon the investment performance of the investment
portfolio(s)  you choose.  In order to keep track of the value of your contract,
we use a unit of measure we call an  accumulation  unit. (An  accumulation  unit
works like a share of a mutual fund.) During the income phase of the contract we
call the unit an annuity unit.

     Every day we determine  the value of an  accumulation  unit for each of the
investment  portfolios  by  multiplying  the  accumulation  unit  value  for the
previous period by a factor for the current period. The factor is determined by:

     1.  dividing the value of an investment  portfolio  share at the end of the
current  period  (and any  charges  for  taxes)  by the  value of an  investment
portfolio share for the previous period; and

     2. subtracting the daily amount of the insurance charges.

     The value of an accumulation unit may go up or down from day to day.

     When you make a purchase payment, we credit your contract with accumulation
units.  The number of accumulation  units credited is determined by dividing the
amount of the purchase payment allocated to an investment portfolio by the value
of the accumulation unit for that investment portfolio.

     We  calculate  the  value  of an  accumulation  unit  for  each  investment
portfolio after the New York Stock Exchange closes each day and then credit your
contract.

      EXAMPLE:

     On Wednesday we receive an additional  purchase payment of $4,000 from you.
You have told us you want this to go to the Common Stock Portfolio. When the New
York Stock Exchange closes on that Wednesday,  we determine that the value of an
accumu-


8
<PAGE>
                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

lation unit for the Common Stock  Portfolio is $12.25.  We then divide $4,000 by
$12.25 and credit your  contract  on  Wednesday  night with 326.53  accumulation
units for the Common Stock Portfolio.

4.   INVESTMENT OPTIONS

INVESTMENT PORTFOLIOS

     The contract offers 36 investment  portfolios  which are briefly  described
below.  You can  invest  in up to 15  investment  portfolios  at any  one  time.
Additional investment portfolios may be available in the future.

     Shares of the funds are offered in connection with certain variable annuity
contracts  and  variable  life  insurance  policies  of various  life  insurance
companies  which  may or may not be  affiliated  with  Great  American  Reserve.
Certain  investment  portfolios are also sold directly to qualified  plans.  The
funds  do not  believe  that  offering  their  shares  in  this  manner  will be
disadvantageous to you.

     YOU  SHOULD  READ  THE   PROSPECTUSES  FOR  THESE  FUNDS  CAREFULLY  BEFORE
INVESTING. COPIES OF THESE PROSPECTUSES ARE ATTACHED TO THIS PROSPECTUS.

      CONSECO SERIES TRUST

     Conseco  Series Trust is a mutual fund with  multiple  portfolios.  Conseco
Series Trust is managed by Conseco Capital Management.  The following portfolios
are available under the contract:

      Asset Allocation Portfolio
      Common Stock Portfolio
      Corporate Bond Portfolio
      Government Securities Portfolio
      Money Market Portfolio

      THE ALGER AMERICAN FUND

     The Alger  American  Fund is a mutual fund with multiple  portfolios.  Fred
Alger  Management,   Inc.  serves  as  the  investment  adviser.  The  following
portfolios are available under the contract:

      Alger American Growth Portfolio
      Alger American Leveraged AllCap Portfolio
      Alger American MidCap Growth Portfolio
      Alger American Small Capitalization Portfolio

      AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.

     American Century Variable Portfolios,  Inc. is a series of funds managed by
American  Century  Investment  Management,  Inc. The  following  portfolios  are
available under the contract:

      VP International
      VP Value
      VP Income & Growth

      BERGER INSTITUTIONAL PRODUCTS TRUST

     Berger  Institutional  Products  Trust  is  a  mutual  fund  with  multiple
portfolios. Berger Associates is the investment adviser to all portfolios except
the  Berger/BIAM  IPT--International  Fund. BBOI Worldwide LLC is the adviser to
the Berger/BIAM  IPT--International Fund. The following portfolios are available
under the contract:

      Berger IPT--100 Fund
      Berger IPT--Growth and Income Fund
      Berger IPT--Small Company Growth Fund
      Berger/BIAM IPT--International Fund

      THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.

     The  Dreyfus  Socially  Responsible  Growth  Fund,  Inc.  is managed by The
Dreyfus  Corporation.  Dreyfus has hired NCM Capital  Management  Group, Inc. to
serve as sub-investment  adviser and provide day-to-day management of the Fund's
investments.

      DREYFUS STOCK INDEX FUND

     The Dreyfus Corporation serves as the Fund's manager. Dreyfus has hired its
affiliate,  Mellon Equity Associates,  to serve as the Fund's index fund manager
and provide day-to-day management of the Fund's investments.

      FEDERATED INSURANCE SERIES

     Federated  Insurance  Series  is a mutual  fund with  multiple  portfolios.
Federated  Advisers is the  investment  adviser.  The following  portfolios  are
available under the contract:

      Federated High Income Bond Fund II
      Federated International Equity Fund II
      Federated Utility Fund II

      JANUS ASPEN SERIES

     The Janus Aspen Series is a mutual fund with multiple  portfolios which are
advised by Janus Capital  Corporation.  The following  portfolios  are available
under the contract:

      Aggressive Growth Portfolio
      Growth Portfolio
      Worldwide Growth Portfolio

      LAZARD RETIREMENT SERIES, INC.

     Lazard Retirement Series,  Inc. is a mutual fund with multiple  portfolios.
Lazard  Asset  Management,  a  division  of  Lazard  Freres  & Co.  LLC,  is the
investment  manager for each portfolio.  The following  portfolios are available
under the contract:

      Lazard Retirement Equity Portfolio
      Lazard Retirement Small Cap Portfolio

      LORD ABBETT SERIES FUND, INC.

     Lord Abbett  Series Fund,  Inc. is a mutual fund managed by Lord,  Abbett &
Co. The following portfolio is available under the contract:

      Growth and Income Portfolio

      NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST

     Each portfolio of Neuberger & Berman Advisers Management Trust invests in a
corresponding series of Advisers Managers Trust. All series of Advisers Managers
Trust are managed by Neuberger & Berman Management  Incorporated.  The following
are available under the contract:

      Limited Maturity Bond Portfolio
      Partners Portfolio

      MITCHELL HUTCHINS SERIES TRUST

     Mitchell  Hutchins Series Trust is a mutual fund with multiple  portfolios.
Mitchell  Hutchins Asset Management Inc.  provides  advisory and  administrative
services to the Fund. The following portfolio is available under the contract:

      Growth and Income Portfolio

      STRONG OPPORTUNITY FUND II

     Strong  Opportunity  Fund II is a mutual  fund  managed  by Strong  Capital
Management, Inc.

      STRONG VARIABLE INSURANCE FUNDS, INC.

     Strong  Variable  Insurance  Funds,  Inc.  is a mutual  fund with  multiple
series.  Strong Capital Management,  Inc. serves as the investment adviser.  The
following series is available under the contract:

      Growth Fund II

      VAN ECK WORLDWIDE INSURANCE TRUST

     Van Eck Worldwide Insurance Trust is a mutual fund with multiple portfolios
which are managed by Van Eck Associates  Corporation.  The following  portfolios
are available under the contract:

      Worldwide Hard Assets Fund


                                                                               9
<PAGE>

================================================================================

      Worldwide Bond Fund
      Worldwide Emerging Markets Fund
      Worldwide Real Estate Fund

THE FIXED ACCOUNT

     You can invest in the one year fixed account of Great American Reserve. The
fixed  account  offers an interest rate that is guaranteed to be no less than 3%
annually by Great American Reserve. If you select the fixed account,  your money
will be placed with the other general assets of Great American Reserve.

THE MVA OPTION

     The  contract  also  offers  three  guarantee  periods of the market  value
adjustment  option (MVA  option).  A guarantee  period is the period of time for
which  interest  is  credited  in  the  market  value  adjustment  option.  Each
allocation  or  transfer  to the MVA option  creates  one or more new  guarantee
periods.  We  currently  offer  guarantee  periods of 1, 3 and 5 years.  You can
allocate  your  purchase  payment  or  transfer  money  to any of the  currently
available periods.

     The  guarantee  periods of the MVA  option  offer  interest  rates that are
guaranteed by Great  American  Reserve.  Interest  rates may differ from time to
time  because of  changes in market  conditions.  The  interest  rates set for a
guarantee  period for new purchase  payments may be different  from the interest
rates offered for money already in the guarantee periods.  We set interest rates
at our discretion.  Once we set an interest rate for a guarantee period, it will
not change during that period.

     If you do not  specify a guarantee  period at the time of renewal,  we will
select  the same  guarantee  period  that just  finished  so long as it does not
extend  beyond the latest  annuity date. If it does, we will choose the one year
period. If there is no guarantee period for the same period  available,  the one
year period will be selected.  If it is not  available,  the next longest period
will be selected.

     If you take money out (whether by withdrawal, transfer or annuitization) of
the  guarantee  period before the end of the period in excess of the free amount
(see below), an adjustment will be made to the amount withdrawn. This adjustment
is referred to as a market value  adjustment.  The market value  adjustment  can
increase or decrease the amount you take out of your  contract.  However,  after
the first  year in a period,  you can make one  withdrawal  each year of up to a
total of 10% of the value of your MVA option in that period and no market  value
adjustment will be made to that withdrawal (free amount).

     We will not apply a market  value  adjustment  for any  withdrawals  in the
following  situations:  (1) to pay a death  benefit;  (2) to pay fees or charges
under the contract;  (3) amounts which are withdrawn or  transferred  during the
30-day period before the end of the guarantee  period; or (4) when your contract
switches to the income phase if your annuity  payments  begin after the 4th year
from the date your  contract  was issued and you have  chosen an annuity  option
that provides for a life contingency or is for a period of at least 5 years.

     The market value  adjustment is  determined by comparing the U.S.  Treasury
rate which was in effect at the beginning of the guarantee period for the length
of the guarantee period selected versus the current U.S. Treasury Rate as of the
date of the  withdrawal or transfer for the number of years  remaining  (rounded
up) plus .005. The U.S. Treasury Rate is the Bloomberg  published  Treasury rate
found in the Wall Street Journal or on the Bloomberg  System,  representing  the
last trade made in the Treasury market for the applicable  maturities related to
the product.  In general,  if interest  rates have dropped  between the time you
allocated your money to the guarantee period and the time you took it out, there
will be a positive  adjustment to the value of your  contract.  But, if interest
rates have increased  between the time you allocated your money to the guarantee
period and the time you took it out, there will be a negative adjustment.

     The Appendix contains more information regarding how Great American Reserve
calculates the market value adjustment, including examples.

TRANSFERS

     You can transfer money among the fixed  account,  the MVA option and the 36
investment  portfolios.  However,  you  cannot  be  invested  in  more  than  15
investment  portfolios,  the 3  guarantee  periods of the MVA option  and/or the
fixed account at any time.

      TRANSFERS DURING THE ACCUMULATION PHASE.

     You can make one transfer in a 30-day period during the accumulation  phase
without  charge.  You can make a transfer to or from the fixed account,  the MVA
option  and to or from any  investment  portfolio.  Transfers  from a  guarantee
period of the MVA  option  before  the end of the  period  may be  subject to an
adjustment.  If you make more than one transfer in a 30-day  period,  a transfer
fee of $25 may be  deducted.  The  following  apply to any  transfer  during the
accumulation phase:

     1. The minimum  amount  which you can transfer is $500 or your entire value
in the  investment  portfolio,  or $2,000 into any  guarantee  period of the MVA
option or fixed account.  This requirement is waived if the transfer is pursuant
to the Dollar Cost Averaging or Rebalancing Programs.

     2. You must leave at least  $500 in each  investment  portfolio,  guarantee
period of the MVA option or the fixed account  after you make a transfer  unless
the entire amount is being  transferred.  Transfers out of the fixed account are
limited to 20% of the value of your contract every 6 months.

     3.  Your  request  for a  transfer  must  clearly  state  which  investment
portfolio(s),  the  guarantee  period of the MVA option or the fixed account are
involved in the transfer.

     4. Your  request for transfer  must clearly  state how much the transfer is
for.

      TRANSFERS DURING THE INCOME PHASE.

     You can only make two transfers every year during the income phase. The two
transfers are free. We measure a year from the  anniversary of the day we issued
your contract. The following apply to any transfer during the income phase.

     1. You can make transfers at least 30 days before the due date of the first
annuity payment for which the transfer will apply.

     2. The minimum  amount  which you can transfer is $500 or your entire value
in the investment portfolio.

     3. You must leave at least $500 in each investment  portfolio (or $0 if you
are transferring the entire amount) after a transfer.

     4. No transfers  can be made between the fixed  account and the  investment
portfolios. You may only make transfers between the investment portfolios.

     This product is not designed for professional market timing  organizations.
Great American Reserve has reserved the right to modify the transfer  privileges
described above.

     TELEPHONE TRANSFERS.  You can elect to make transfers by telephone. You can
also  authorize  someone else to make transfers for you. If you own the contract
with a joint owner, unless Great American Reserve is instructed otherwise, Great
American  Reserve will accept  instructions  from either you or the other owner.
Great  American   Reserve  will  use  reasonable   procedures  to  confirm  that
instructions  given us by telephone  are genuine.  All  telephone  calls will be
recorded


10
<PAGE>
                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

and the caller will be asked to produce personalized data about the owner before
we will make the telephone transfer.  We will send you a written confirmation of
the transfer. If Great American Reserve fails to use such procedures,  we may be
liable for any losses due to unauthorized or fraudulent instructions.

DOLLAR COST AVERAGING PROGRAM

     The Dollar Cost Averaging Program allows you to  systematically  transfer a
set amount either monthly,  quarterly,  semi-annually or annually from the Money
Market   Portfolio  or  the  fixed  account  to  any  of  the  other  investment
portfolio(s).  You cannot  transfer  to the MVA option  under this  program.  By
allocating  amounts on a regular  schedule  as opposed to  allocating  the total
amount at one  particular  time,  you may be less  susceptible  to the impact of
market fluctuations.

     You must have at least  $2,000 in the Money  Market  Portfolio or the fixed
account in order to participate in the Dollar Cost Averaging Program.

     All Dollar Cost Averaging  transfers will be made on the first business day
of the month.  Dollar  Cost  Averaging  must be for 36-60  months.  Dollar  Cost
Averaging  will end when the value in the Money  Market  Portfolio  or the fixed
account is zero. We will notify you when that happens.

     If you participate in the Dollar Cost Averaging Program, the transfers made
under the program are not taken into account in determining any transfer fee.

REBALANCING PROGRAM

     Once your money has been  allocated  among the investment  portfolios,  the
performance of each portfolio may cause your  allocation to shift.  If the value
of your  contract  is at  least  $5,000,  you  can  direct  us to  automatically
rebalance  your contract to return to your original  percentage  allocations  by
selecting  our  Rebalancing  Program.  You can  tell  us  whether  to  rebalance
quarterly,  semi-annually  or annually.  We will measure  these periods from the
date  you  selected.  You  must  use  whole  percentages  in 1%  increments  for
rebalancing.  There will be no  rebalancing  within the fixed account or the MVA
option.  You can  discontinue  rebalancing  at any  time.  You can  change  your
rebalancing  requests at any time in writing  which we must  receive  before the
next  rebalancing  date. If you  participate  in the  Rebalancing  Program,  the
transfers made under the program are not taken into account in  determining  any
transfer fee.

EXAMPLE:

     Assume  that you  want  your  initial  purchase  payment  split  between  2
investment  portfolios.  You want 40% to be in the Corporate  Bond Portfolio and
60% to be in Growth  Portfolio.  Over the next 21/2  months the bond market does
very well  while  the  stock  market  performs  poorly.  At the end of the first
quarter,  the  Corporate  Bond  Portfolio  now  represents  50% of your holdings
because  of its  increase  in value.  If you had  chosen  to have your  holdings
rebalanced  quarterly,  on the first  day of the next  quarter,  Great  American
Reserve would sell some of your units in the Corporate  Bond  Portfolio to bring
its  value  back to 40% and  use the  money  to buy  more  units  in the  Growth
Portfolio to increase those holdings to 60%.

ASSET ALLOCATION PROGRAM

     Great  American  Reserve  understands  the  importance  of  advice  from  a
financial  adviser  regarding your investments in the contract (asset allocation
program).  Certain  investment  advisers have made  arrangements with us to make
their  services  available  to you.  Great  American  Reserve  has not  made any
independent  investigation of these advisers and is not endorsing such programs.
You may be  required to enter into an advisory  agreement  with your  investment
adviser  to have the fees  paid out of your  contract  during  the  accumulation
phase.

     Great  American  Reserve  will,  pursuant to an agreement  with you, make a
partial  withdrawal  from the value of your  contract to pay for the services of
the investment adviser. If the contract is non-qualified, the withdrawal will be
treated  like any other  distribution  and may be included  in gross  income for
federal tax  purposes  and, if you are under age 591/2,  may be subject to a tax
penalty.  If the contract is qualified,  the  withdrawal for the payment of fees
may not be treated as a taxable  distribution  if  certain  conditions  are met.
Additionally,  any  withdrawals  for this purpose may be subject to a contingent
deferred  sales  charge.  You should  consult a tax  adviser  regarding  the tax
treatment of the payment of investment adviser fees from your contract.

SWEEP PROGRAM

     You can elect to transfer  (sweep) your  earnings from the fixed account to
the investment portfolios on a periodic and systematic basis.

VOTING RIGHTS

     Great  American  Reserve  is the legal  owner of the  investment  portfolio
shares.  However,  Great  American  Reserve  believes  that  when an  investment
portfolio  solicits proxies in conjunction  with a vote of  shareholders,  it is
required  to obtain  from you and other  owners  instructions  as to how to vote
those shares. When we receive those instructions, we will vote all of the shares
we own in  proportion  to those  instructions.  Should  Great  American  Reserve
determine that it is no longer  required to comply with the above,  we will vote
the shares in our own right.

SUBSTITUTION

     Great  American  Reserve  may,  in the  interest of  shareholders,  deem it
necessary to discontinue one or more of the investment  portfolios or substitute
a new  portfolio for an existing  portfolio.  In the event that such a situation
might occur,  you will be notified in advance.  Prior approval by the Securities
and Exchange Commission will be obtained before any such change is made.

5. EXPENSES

     There are charges and other  expenses  associated  with the  contract  that
reduce the return on your investment in the contract. These charges and expenses
are:

INSURANCE CHARGES

     Each day,  Great  American  Reserve  makes a  deduction  for its  insurance
charges.  Great  American  Reserve does this as part of its  calculation  of the
value of the accumulation  units and the annuity units. The insurance charge has
two parts:  1) the mortality  and expense risk charge and 2) the  administrative
charge.

     MORTALITY  AND EXPENSE  RISK  CHARGE.  This  charge is equal,  on an annual
basis,  to 1.25% of the  average  daily  value of the  contract  invested  in an
investment portfolio,  after expenses have been deducted. This charge is for the
insurance  benefits provided under the contracts and certain  administrative and
distribution expenses associated with the contract.

     ADMINISTRATIVE CHARGE. This charge is equal, on an annual basis, to .15% of
the average  daily value of the contract  invested in an  investment  portfolio,
after  expenses  have been  deducted.  This charge may be increased but will not
exceed .25% of the average daily value of the contract invested in an investment
portfolio,  after expenses have been deducted.  We will give you 60 days' notice
if this charge is increased. This charge is for certain administrative expenses.


                                                                              11
<PAGE>
================================================================================

CONTRACT MAINTENANCE CHARGE

     During the  accumulation  phase,  every year on the anniversary of the date
when your  contract was issued,  Great  American  Reserve  deducts $30 from your
contract as a contract  maintenance  charge. We reserve the right to change this
charge  but it will not be more  than $60 each  year.  No  contract  maintenance
charge  is  deducted  during  the  income  phase.  This  charge  is for  certain
administrative expenses associated with the contract.

     Under current practices, Great American Reserve does not deduct this charge
if the value of your  contract is $50,000 or more.  Great  American  Reserve may
some time in the future discontinue this practice and deduct the charge.

     If you  make  a  complete  withdrawal  from  your  contract,  the  contract
maintenance  charge  will also be  deducted.  The charge will be deducted if the
annuity date is other than an anniversary.

CONTINGENT DEFERRED SALES CHARGE

     During the accumulation phase, you can make withdrawals from your contract.
Great American Reserve keeps track of each purchase payment.

     Every year you can take money out of your contract,  without charge,  of an
amount  equal to the  greater  of: (1) 10% of the value of your  contract  (on a
non-cumulative basis), or (2) the IRS minimum distribution  requirement for this
contract if it was issued under an  Individual  Retirement  Annuity,  or (3) the
total of your  purchase  payments  that  have been in the  contract  more than 7
complete  years.  Withdrawals  in  excess  of these  amounts  will be  charged a
contingent deferred sales charge which equals:

NO. OF YEARS                                                    CONTINGENT
FROM RECEIPT                                                  DEFERRED SALES
OF PURCHASE PAYMENT                                               CHARGE
- -----------------------------------------------------------------------------
                                                      
First Year......................................................    7%
Second Year.....................................................    7%
Third Year......................................................    6%
Fourth Year.....................................................    5%
Fifth Year......................................................    4%
Sixth Year......................................................    3%
Seventh Year....................................................    2%
Eighth Year and more............................................    0%
                           
     The  contingent  deferred  sales charge is assessed  against each  purchase
payment  withdrawn and will reduce the  remaining  value of your  contract.  The
contingent  deferred sales charge  compensates us for expenses  associated  with
selling the contract.

     Withdrawals  from a guarantee  period of the MVA option may also be subject
to a market value  adjustment.  (See the Appendix for  information on the market
value adjustment.)

     NOTE: For tax purposes,  withdrawals are generally  considered to have come
from earnings first.

     Great American Reserve does not assess the contingent deferred sales charge
on death  benefits  or on any  payments  paid out as  annuity  payments  if your
annuity  date is at least  four  years  after we issue  your  contract  and your
annuity option has a life contingency or is for a minimum of 5 years.

REDUCTION OR ELIMINATION OF THE CONTINGENT DEFERRED SALES CHARGE

     Great  American  Reserve  will  reduce  or  eliminate  the  amount  of  the
contingent  deferred sales charge when the contract is sold under  circumstances
which reduce its sales expenses. Some examples are: if there is a large group of
individuals  that will be  purchasing  the contract or a  prospective  purchaser
already had a relationship with Great American  Reserve.  Great American Reserve
will not deduct a contingent  deferred sales charge when a contract is issued to
an  officer,  director  of  employee  of Great  American  Reserve  or any of its
affiliates.  Any circumstances  resulting in the reduction or elimination of the
contingent  deferred sales charge requires our prior approval.  In no event will
elimination of the contingent  deferred sales charge be permitted where it would
be unfairly discriminatory to any person.

TRANSFER FEE

     You can make one free transfer every 30 days during the accumulation phase.
If you make more than one  transfer in a 30-day  period,  you could be charged a
transfer  fee of $25 per  transfer.  We reserve the right to change the transfer
fee. The  transfer fee is deducted  from the account from which the transfer was
made.  If the  entire  amount in the  account  is  transferred,  the fee will be
deducted from the amount  transferred.  If you transfer money from more than one
account,  the charge is deducted from the account with the largest balance.  The
two transfers permitted each year during the income phase are free.

     All  reallocations  made in the same day count as one  transfer.  Transfers
made at the end of the free look period by us are not counted in determining the
transfer fee. If the transfer is part of the Dollar Cost Averaging Program,  the
Rebalancing  Program or the Sweep Program it will not count in  determining  the
transfer fee.

     Transfers from a guarantee  period of the MVA option may also be subject to
a market value adjustment. (See the Appendix for information on the market value
adjustment.)

PREMIUM TAXES

     Some states and other governmental entities (e.g.,  municipalities)  charge
premium taxes or similar taxes.  Great American  Reserve is responsible  for the
payment of these taxes and will make a deduction  from the value of the contract
for them. These taxes are due either when the contract is issued or when annuity
payments begin. It is Great American  Reserve's current practice to deduct these
taxes when either  annuity  payments  begin or upon partial or full surrender of
the contract. Great American Reserve may in the future discontinue this practice
and assess the charge when the tax is due. Premium taxes currently range from 0%
to 3.5%, depending on the state.

INCOME TAXES

     Great  American  Reserve will deduct from the contract for any income taxes
which it incurs because of the contract.  At the present time, we are not making
any such deductions.

INVESTMENT PORTFOLIO EXPENSES

     There  are  deductions  from and  expenses  paid out of the  assets  of the
various  investment  portfolios,  which  are  described  in  the  attached  fund
prospectuses.

6.   TAXES

     NOTE:  GREAT  AMERICAN  RESERVE HAS PREPARED THE FOLLOWING  INFORMATION  ON
TAXES AS A GENERAL  DISCUSSION OF THE SUBJECT.  IT IS NOT INTENDED AS TAX ADVICE
TO ANY  INDIVIDUAL.  YOU  SHOULD  CONSULT  YOUR OWN TAX  ADVISER  ABOUT YOUR OWN
CIRCUMSTANCES.   GREAT  AMERICAN  RESERVE  HAS  INCLUDED  IN  THE  STATEMENT  OF
ADDITIONAL INFORMATION AN ADDITIONAL DISCUSSION REGARDING TAXES.

ANNUITY CONTRACTS IN GENERAL

     Annuity  contracts  are a means of setting  aside  money for  future  needs
usually retirement.  Congress recognized how important saving for retirement was
and provided special rules in the Internal Revenue Code (Code) for annuities.


12
<PAGE>
                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

     Simply  stated  these  rules  provide  that  you  will  not be taxed on the
earnings  on the money held in your  annuity  contract  until you take the money
out. This is referred to as  tax-deferral.  There are different  rules as to how
you  will be taxed  depending  on how you  take  the  money  out and the type of
contract--qualified or non-qualified (see following sections).

     You,  as the  owner,  will not be taxed on  increases  in the value of your
contract  until a  distribution  occurs--either  as a  withdrawal  or as annuity
payments.  When  you  make a  withdrawal  you are  taxed  on the  amount  of the
withdrawal  that is earnings.  For annuity  payments,  different  rules apply. A
portion of each annuity  payment is treated as a partial return of your purchase
payments and will not be taxed.  The  remaining  portion of the annuity  payment
will be treated as ordinary  income.  How the annuity payment is divided between
taxable and non-taxable  portions depends upon the period over which the annuity
payments  are  expected to be made.  Annuity  payments  received  after you have
received all of your purchase payments are fully includible in income.

     When a  non-qualified  contract  is owned by a  non-natural  person  (e.g.,
corporation  or certain other  entities other than  tax-qualified  trusts),  the
contract will generally not be treated as an annuity for tax purposes.

QUALIFIED AND NON-QUALIFIED CONTRACTS

     If you purchase the contract as an  individual  and not under an Individual
Retirement  Annuity  (IRA),  your  contract is  referred  to as a  non-qualified
contract.

     If you purchase the contract  under an IRA, your contract is referred to as
a qualified contract.

WITHDRAWALS--NON-QUALIFIED CONTRACTS

     If you make a withdrawal from your contract, the Code generally treats such
a withdrawal as first coming from earnings and then from your purchase payments.
Such withdrawn earnings are includible in income.

     The Code also provides that any amount  received under an annuity  contract
which is  included  in income may be  subject  to a  penalty.  The amount of the
penalty  is  equal to 10% of the  amount  that is  includible  in  income.  Some
withdrawals will be exempt from the penalty.  They include any amounts: (1) paid
on or after you reach age 591/2;  (2) paid after you die; (3) paid if you become
totally  disabled (as that term is defined in the Code); (4) paid in a series of
substantially equal payments made annually (or more frequently) under a lifetime
annuity;  (5) paid under an immediate  annuity;  or (6) which come from purchase
payments made prior to August 14, 1982.

WITHDRAWALS--QUALIFIED CONTRACTS

     The above  information  describing the taxation of non-qualified  contracts
does not apply to qualified contracts.  There are special rules that govern with
respect to qualified  contracts.  We have provided a more complete discussion in
the Statement of Additional Information.

DIVERSIFICATION

     The Code provides that the underlying  investments  for a variable  annuity
must satisfy certain  diversification  requirements in order to be treated as an
annuity contract. Great American Reserve believes that the investment portfolios
are being managed so as to comply with the requirements.

INVESTOR CONTROL

     Neither the Code nor the Internal  Revenue  Service  Regulations  issued to
date provide  guidance as to the  circumstances  under which you, because of the
degree of control you exercise over the  underlying  investments,  and not Great
American  Reserve would be considered  the owner of the shares of the investment
portfolios.  If this  occurs,  it will result in the loss of the  favorable  tax
treatment for the  contract.  It is unknown to what extent under federal tax law
owners are permitted to select  investment  portfolios,  to make transfers among
the investment portfolios or the number and type of investment portfolios owners
may select from. If any guidance is provided which is considered a new position,
then the guidance would  generally be applied  prospectively.  However,  if such
guidance  is  considered   not  to  be  a  new  position,   it  may  be  applied
retroactively.  This would mean that you, as the owner of the contract, could be
treated as the owner of the investment portfolios.

     Due to the uncertainty in this area,  Great American  Reserve  reserves the
right to  modify  the  contract  as  reasonably  deemed  necessary  to  maintain
favorable tax treatment.

7.   ACCESS TO YOUR MONEY

     You can  have  access  to the  money  in your  contract:  (1) by  making  a
withdrawal  (either a partial  or a complete  withdrawal);  (2) by  electing  to
receive  annuity  payments;  or  (3)  when a  death  benefit  is  paid  to  your
beneficiary. Withdrawals can only be made during the accumulation phase.

     When you make a  complete  withdrawal  you will  receive  the  value of the
contract  on the day you made the  withdrawal  less  any  applicable  contingent
deferred sales charge, less any premium tax less any contract maintenance charge
plus or minus any market value  adjustment  (which may be positive or negative).
(See  Section  5.  Expenses  for a  discussion  of the  charges  and  Section 4.
Investment  Options--The  MVA  Option  and  the  Appendix  for a  discussion  of
withdrawals from the MVA option.)

     You must tell us which account (investment portfolio(s),  guarantee periods
of the MVA option  and/or the fixed  account)  you want the  withdrawal  to come
from. Under most  circumstances,  the amount of any partial  withdrawal from any
investment  portfolio,  guarantee  period of the MVA option or the fixed account
must be for at least $500.  Great American Reserve requires that after a partial
withdrawal is made there must be at least $500 left in your contract.

     INCOME  TAXES,  TAX  PENALTIES  AND CERTAIN  RESTRICTIONS  MAY APPLY TO ANY
WITHDRAWAL YOU MAKE.

SYSTEMATIC WITHDRAWAL PROGRAM

     The  Systematic  Withdrawal  Program  allows you to choose to receive  your
automatic  payments either monthly,  quarterly,  semi-annually or annually.  You
must have at least $5,000 in your contract to start the program. You cannot take
systematic  withdrawals  from any  guarantee  period of the MVA option.  You can
instruct us to withdraw a specific amount which can be a percentage of the value
of your contract or a dollar amount. The systematic  withdrawal program will end
any time you designate. If you make a partial withdrawal outside the program and
the value of your  contract is less than $5,000 the program  will  automatically
terminate.  Great  American  Reserve does not have any charge for this  program,
however,  the withdrawal  may be subject to a contingent  deferred sales charge.
For a discussion of the withdrawal charge, see Section 5. Expenses.

     All  systematic  withdrawals  will be paid on the last  business day of the
month (beginning with the first full month after you bought your contract).


                                                                              13
<PAGE>

================================================================================

     You may not participate in the Systematic Withdrawal Program and the Dollar
Cost Averaging Program at the same time.

      INCOME TAXES AND TAX PENALTIES MAY APPLY TO SYSTEMATIC WITHDRAWALS.

SUSPENSION OF PAYMENTS OR TRANSFERS

     Great American Reserve may be required to suspend or postpone  payments for
withdrawal or transfers for any period when:

     1. the New York Stock Exchange is closed (other than customary  weekend and
holiday closings);

     2. trading on the New York Stock Exchange is restricted;

     3. an  emergency  exists  as a result  of which  disposal  of shares of the
investment  portfolios is not reasonably  practicable or Great American  Reserve
cannot reasonably value the shares of the investment portfolios;

     4. during any other period when the Securities and Exchange Commission,  by
order, so permits for the protection of owners.

     Great  American  Reserve  has  reserved  the right to defer  payment  for a
withdrawal or transfer  from the fixed  account for the period  permitted by law
but not for more than six months.

8.   PERFORMANCE

     Great  American  Reserve  may  periodically  advertise  performance  of the
annuity investment in the various investment portfolios.  Great American Reserve
will calculate  performance by determining the percentage change in the value of
an  accumulation  unit by dividing the increase  (decrease) for that unit by the
value of the accumulation unit at the beginning of the period.  This performance
number reflects the deduction of the insurance charges and the fees and expenses
of the investment portfolio. It does not reflect the deduction of any applicable
contract  maintenance charge and contingent deferred sales charge. The deduction
of any applicable  contract  maintenance  charge and  contingent  deferred sales
charge  would  reduce the  percentage  increase or make  greater any  percentage
decrease. Any advertisement will also include total return figures which reflect
the deduction of the insurance charges,  contract maintenance charge, contingent
deferred sales charge and the fees and expenses of the investment portfolio.

     For periods  starting  prior to the date the contracts  were first offered,
the performance will be based on the historical performance of the corresponding
portfolios,  modified to reflect the charges and  expenses of the contract as if
the  contract  had  been  in   existence   during  the  period   stated  in  the
advertisement.  These  figures  should  not be  interpreted  to  reflect  actual
historic performance.

     Great American  Reserve may, from time to time,  include in its advertising
and sales  materials,  tax deferred  compounding  charts and other  hypothetical
illustrations,  which may  include  comparisons  of  currently  taxable  and tax
deferred investment programs, based on selected tax brackets.

9.   DEATH BENEFIT

UPON YOUR DEATH

     If you die before annuity payments begin, Great American Reserve will pay a
death benefit to your  beneficiary  (see below).  If you have a joint owner, the
death benefit will be paid when the first owner dies. The surviving  joint owner
will be treated as the beneficiary.

     The amount of the death benefit will be the greater of:

     (1) the value of your contract;  or (2) if under age 90, the total purchase
payments you have made, less any adjusted partial  withdrawals,  increased by 5%
each  year.  Adjusted  partial  withdrawal  means  the  amount  of  the  partial
withdrawal multiplied by the amount of the death benefit just before the partial
withdrawal  divided  by the  value of your  contract  just  before  the  partial
withdrawal.  A  partial  withdrawal  is the  amount  paid to you plus any  taxes
withheld less any contingent deferred sales charge.

     The entire  death  benefit must be paid within 5 years of the date of death
unless the beneficiary elects to have the death benefit payable under an annuity
option.  The death benefit payable under an annuity option must be paid over the
beneficiary's  lifetime or for a period not extending  beyond the  beneficiary's
life expectancy. Payment must begin within one year of the date of death. If the
beneficiary  is the spouse of the owner,  he/she can  continue  the  contract in
his/her own name at the then current value. If a lump sum payment is elected and
all the necessary requirements are met, the payment will be made within 7 days.

     If you or any joint owner (who is not the annuitant) dies during the income
phase, any remaining  payments under the annuity option elected will continue at
least as rapidly as under the method of  distribution  prior to the death of the
owner or joint  owner.  If you die  during  the income  phase,  the  beneficiary
becomes  the owner.  If any joint  owner  dies  during  the  income  phase,  the
surviving joint owner, if any, will be treated as the primary  beneficiary.  Any
other beneficiary on record at the time of death will be treated as a contingent
beneficiary.

DEATH OF ANNUITANT

     If the  annuitant,  who is not an owner or joint  owner,  dies  during  the
accumulation  phase, you can name a new annuitant.  Unless another  annuitant is
named  within  30 days of the  death  of the  annuitant,  you  will  become  the
annuitant.  However,  if the  owner is a  non-natural  person  (for  example,  a
corporation),  then the death of the  annuitant  will be treated as the death of
the owner, and a new annuitant may not be named.

     Upon the death of the annuitant during the income phase, the death benefit,
if any, will be as provided for in the annuity option selected.

10.  OTHER INFORMATION

GREAT AMERICAN RESERVE

     Great  American  Reserve  Insurance  Company (Great  American  Reserve) was
originally  organized in 1937. It is  principally  engaged in the life insurance
business in 49 states and the District of Columbia.  Great American Reserve is a
stock company  organized under the laws of the state of Texas and is an indirect
wholly-owned  subsidiary of Conseco,  Inc.  (Conseco).  The  operations of Great
American  Reserve are handled by Conseco.  Conseco is a publicly owned financial
services   organization   headquartered   in  Carmel,   Indiana.   Through   its
subsidiaries,  Conseco is one of the nation's leading  providers of supplemental
health insurance, retirement annuities and universal life insurance.

THE SEPARATE ACCOUNTS

     Great American  Reserve has established  two separate  accounts to hold the
assets that underlie the contracts. One account, Great American Reserve Variable
Annuity  Account F, serves the variable  annuity  portion of the  contract.  The
other separate account,  Great American Reserve Market Value Adjustment Account,
serves  the  portion  of the  contract  that may be  subject  to a market  value
adjustment.  The  Board  of  Directors  of  Great  American  Reserve  adopted  a
resolution  to establish  the Separate  Accounts  under Texas  Insurance  law on
September 26, 1997. Great American Reserve Variable Annuity


14
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

Account F is registered  with the Securities  and Exchange  Commission as a unit
investment  trust  under the  Investment  Company  Act of 1940.  Great  American
Reserve Market Value  Adjustment  Account is not registered  with the Securities
and Exchange Commission.

     The assets of the Separate  Accounts are held in Great  American  Reserve's
name on behalf of the  Separate  Accounts and legally  belong to Great  American
Reserve.  However, those assets that underlie the contracts,  are not chargeable
with  liabilities  arising out of any other business Great American  Reserve may
conduct.  All the income,  gains and losses  (realized or unrealized)  resulting
from these  assets are  credited  to or charged  against the  contracts  and not
against any other contracts Great American Reserve may issue.

DISTRIBUTOR

     Conseco Equity Sales,  Inc. (CES),  11815 N. Pennsylvania  Street,  Carmel,
Indiana 46032 acts as the  distributor  of the  contracts.  CES, an affiliate of
Great American  Reserve,  is registered as a broker-dealer  under the Securities
Exchange Act of 1934. CES is a member of the National  Association of Securities
Dealers, Inc.

     Commissions  will  be  paid  to  broker-dealers  who  sell  the  contracts.
Broker-dealers  commissions  may cost up to 8.25% of purchase  payments  and may
include  reimbursement of promotional or distribution  expenses  associated with
the marketing of the contracts.  Great  American  Reserve may, by agreement with
the  broker-dealer,  pay  commissions as a combination  of a certain  percentage
amount at the time of sale and a trail  commission.  This combination may result
in the broker-dealer  receiving more commission over time than would be the case
if it had  elected  to  receive  only a  commission  at the  time of  sale.  The
commission rate paid to the broker-dealer  will depend upon the nature and level
of services provided by the broker-dealer.

OWNERSHIP

     The contract is an allocated fixed and variable  deferred annuity contract.
This group  contract  is issued to a  contract  holder,  for the  benefit of the
participants in the group. You are a participant in the group and will receive a
certificate evidencing your ownership.  You, as the owner of a certificate,  are
entitled  to all  the  rights  and  privileges  of  ownership.  As  used in this
prospectus,  the term contract refers to your  certificate.  In some states,  an
individual  fixed  and  variable  deferred  annuity  contract  may be  available
instead,  which is identical to the group contract  described in this prospectus
except that it is issued directly to the owner.

     Spousal joint owners are allowed with this contract (except if it is issued
pursuant  to a  qualified  plan).  Upon the death of  either  joint  owner,  the
surviving  owner  will be the  designated  beneficiary.  Any  other  beneficiary
designation  at the time the  contract  was  issued  or as may have  been  later
changed will be treated as a contingent beneficiary unless otherwise indicated.

BENEFICIARY

     The  beneficiary  is the  person(s) or entity you name to receive any death
benefit. The beneficiary is named at the time the contract is issued.  Unless an
irrevocable  beneficiary  has been named,  you can change the beneficiary at any
time before you die.

ASSIGNMENT

     You can  assign  the  contract  at any time  during  your  lifetime.  Great
American  Reserve  will not be bound by the  assignment  until it  receives  the
written notice of the assignment.  Great American Reserve will not be liable for
any payment or other action we take in  accordance  with the contract  before we
receive notice of the assignment. AN ASSIGNMENT MAY BE A TAXABLE EVENT.

     If  the  contract  is  issued  pursuant  to a  qualified  plan,  there  are
limitations on your ability to assign the contract.

ADDITIONAL INFORMATION

     Great American Reserve is subject to the informational  requirements of the
Securities   Exchange  Act  of  1934,  as  amended.   In  accordance  with  such
requirements,  we file reports and other  information with the SEC. Such reports
and  other  information  we file can be  inspected  and  copied.  Copies  can be
obtained at the public  reference  facilities of the SEC at Room 1024, 450 Fifth
Street, N.W., Washington,  D.C. 20549, or at the regional offices in Chicago and
New York.  The  addresses  of these  regional  offices are as follows:  500 West
Madison Street,  Chicago,  Illinois 60661 and 7 World Trade Center,  13th Floor,
New York,  New York 10048.  Copies of such material also can be obtained by mail
from  the  Public  Reference  Section  of the  SEC at 450  Fifth  Street,  N.W.,
Washington,  D.C.  20549,  upon payment of the fees  prescribed by the rules and
regulations of the SEC at prescribed rates.

     Registration  statements  have been filed with the SEC,  Washington,  D.C.,
under the Securities Act of 1933 as amended,  relating to the contracts  offered
by this  prospectus.  This  prospectus  does not contain all the information set
forth  in the  registration  statements  and the  exhibits  filed as part of the
registration   statements.   Reference  should  be  made  to  such  registration
statements  and  exhibits  for  further  information   concerning  the  separate
accounts,  Great  American  Reserve  and its  general  account,  the  investment
portfolios and the contract.

SELECTED  HISTORICAL  FINANCIAL  INFORMATION OF GREAT AMERICAN RESERVE INSURANCE
COMPANY

     The selected historical  financial  information set forth below was derived
from the unaudited and audited  financial  statements of Great American Reserve.
Great  American  Reserve's  unaudited  balance sheet at September 30, 1997,  and
unaudited statements of operations,  shareholder's equity and cash flows for the
nine months ended  September  30, 1997 and the nine months ended  September  30,
1996 are included  elsewhere herein.  Great American Reserve's balance sheets at
December 31, 1996 and 1995,  and the  statements  of  operations,  shareholder's
equity and cash flows for the year ended  December  31,  1996,  the four  months
ended  December 31, 1995,  the eight months ended August 31, 1995,  and the year
ended December 31, 1994, and the notes thereto were audited by Coopers & Lybrand
L.L.P., independent accountants, and are included elsewhere herein. The selected
historical  financial  information set forth below should be read in conjunction
with  the  financial   statements  and  notes  of  Great  American  Reserve  and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations of Great American Reserve" appearing  elsewhere herein. The financial
data for all periods  reflects the effect of the  December  31, 1994,  merger of
Jefferson National Life into the Company.  This merger has been accounted for as
a pooling of  interests;  therefore,  the assets and  liabilities  of  Jefferson
National have been combined with Great American Reserve at their book values and
the  financial  data is  presented  as if the merger had  occurred  prior to the
periods presented.



                                                                              15
<PAGE>

================================================================================

<TABLE>
<CAPTION>

                                                                                                          PRIOR BASIS (A)
                                                                                            ---------------------------------------
                                      NINE           NINE                        FOUR        EIGHT
                                     MONTHS         MONTHS         YEAR         MONTHS       MONTHS          YEAR ENDED
                                      ENDED          ENDED         ENDED         ENDED        ENDED          DECEMBER 31,        
                                  SEPTEMBER 30,  SEPTEMBER 30,  DECEMBER 31,  DECEMBER 31,  AUGUST 31, -----------------------------
                                      1997         1996           1996           1995         1995       1994      1993      1992(b)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                 <C>           <C>            <C>           <C>           <C>       <C>       <C>        <C>     
STATEMENT OF OPERATIONS DATA                                                                             
Insurance policy income ..........  $   57.4      $   61.4       $   81.4      $   31.8      $ 60.5    $   98.6  $  108.2   $  117.6
Net investment income ............     155.3         156.5          218.4          74.2       136.4       187.9     214.5      189.0
Net investment gains .............       6.6           0.2            2.7          12.5         7.3          .2      32.4       33.0
Total revenues ...................     219.3         218.1          302.5         118.5       204.2       286.7     355.1      339.6
Interest expense on notes payable       --            --             --            --          --          --        --         13.9
Total benefits and expenses ......     170.8         186.2          261.4          92.7       159.5       225.2     260.4      272.3
Income before income taxes and                                                                                               
  extraordinary charge ...........      48.5          31.9           41.1          25.8        44.7        61.5      94.7       67.3
Extraordinary charge on                                                                                
  extinguishment of debt, net                                                                          
  of tax .........................      --            --             --            --          --          --        --          6.9
Net income .......................      31.0          19.9           25.7          16.1        28.2        38.8      54.5       36.4
Preferred dividends ..............      --            --             --            --          --          --        --           .4
Net income applicable to                                                                                                     
  common stock ...................      31.0          19.9           25.7          16.1        28.2        38.8      54.5       36.0
                                                                                                                         
BALANCE SHEET DATA--PERIOD END                                                                         
Investments ......................  $2,572.6      $2,414.0       $2,382.8      $2,484.8                $2,217.9  $2,473.8   $2,134.8
Total assets .....................   2,860.1       2,731.5        2,680.5       2,756.8                 2,625.0   2,751.1    2,443.3
Insurance liabilities ............   1,858.2       1,979.6        1,957.5       2,039.1                 2,150.4   2,122.0    1,956.6
Total liabilities ................   2,454.3       2,349.6        2,283.6       2,314.2                 2,260.1   2,302.6    2,074.4
Shareholder's equity .............     405.8         381.9          396.9         442.6                   364.9     448.5      368.9
</TABLE>

- --------------------------------------------------------------

(a)  Financial  data for the period  subsequent to August 31, 1995,  reflect the
     adoption of a new basis of  accounting  under the "push  down"  method as a
     result of the Conseco  Acquisition.  Accordingly,  data prior to August 31,
     1995, may not be comparable with subsequent  data.  Significant  accounting
     adjustments  recorded as a result of the adoption of the new basis include:
     (i) an increase  of $59.0  million to cost of  policies  purchased;  (ii) a
     reduction of $27.0 million to cost of policies produced;  (iii) a reduction
     of $15.1 million to goodwill; (iv) an increase of $1.2 million to insurance
     liabilities;  and (v) the  establishment of a deferred income tax liability
     to reflect the income tax effects of all of the accounting adjustments.

(b)  Financial  data for periods prior to the IPO of CCP include the accounts of
     CCP subsidiaries,  consisting principally of debt and preferred stock which
     were used to acquire Great  American  Reserve and which were expected to be
     repaid from future income of Great American Reserve.  Subsequent to the IPO
     and  related  refinancing  transactions,  the notes  payable of CCP and its
     subsidiaries  were no  longer  expected  to be repaid  solely  from the net
     income of Great American Reserve. Accordingly, it was no longer appropriate
     to push down the accounts of CCP subsidiaries into Great American Reserve's
     consolidated financial statements. The impact of the July 21, 1992, capital
     restructuring  is reflected in Great American  Reserve's 1992  consolidated
     statements of operations and shareholder's equity. As a result of no longer
     pushing down accounts of CCP  subsidiaries  into Great  American  Reserve's
     consolidated  financial  statements,  the 1992  consolidated  statement  of
     shareholder's  equity reflects:  (i) the impact of removing the accumulated
     earnings  of the CCP  subsidiaries,  excluding  such  earnings  from  their
     investment in Great American Reserve, as a dividend distribution;  (ii) the
     impact of removing the capital  accounts of the subsidiaries as a reduction
     of  contributed  capital,  and (iii) the impact of removing  the assets and
     liabilities  of the  subsidiaries  as a  contribution  of  capital to Great
     American  Reserve,  which became Great American  Reserve's common stock and
     additional paid-in capital.


16
<PAGE>
                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

BUSINESS OF GREAT AMERICAN RESERVE INSURANCE COMPANY

      BACKGROUND

     Great American Reserve Insurance Company ("Great American  Reserve"),  with
total  assets of $2.9  billion at  September  30,  1997,  markets  tax-qualified
annuities  and  certain  employee  benefit-related  insurance  products  through
professional  independent agents.  Since August 1995, Great American Reserve has
been a wholly  owned  subsidiary  of  Conseco,  Inc.  ("Conseco"),  a  financial
services   holding   company   engaged  in  the   development,   marketing   and
administration  of annuity,  individual  health  insurance and  individual  life
insurance  products.  During 1994, Conseco effectively owned 36 percent of Great
American Reserve, through its ownership interest in CCP Insurance, Inc. ("CCP"),
a holding company organized for companies previously acquired by Conseco Capital
Partners, L.P. (the "Partnership"),  a limited partnership organized by Conseco.
Great American  Reserve was acquired by the  Partnership  in 1990.  During 1995,
Conseco's  ownership  in CCP (and in Great  American  Reserve)  increased  to 49
percent as a result of  purchases  of CCP common  stock by CCP and  Conseco.  In
August  1995,  Conseco  completed  the purchase of the  remaining  shares of CCP
common stock it did not already own in a  transaction  pursuant to which CCP was
merged with Conseco,  with Conseco being the surviving corporation (the "Conseco
Acquisition").

     Great American  Reserve was organized as a Texas  corporation and commenced
operations  in 1937.  Its main  administrative  offices  are located at 11825 N.
Pennsylvania  Street,  Carmel,  Indiana 46032, and its telephone number is (317)
817-3700.

      MARKETING

     Great American Reserve primarily utilizes independent market specialists to
distribute its products.  Great  American  Reserve does not have the fixed costs
associated with recruiting,  training and maintaining employee agents. Rather, a
relatively  small number of in-house  marketing  personnel  develop,  direct and
support  the  external   distribution  channels  through  which  Great  American
Reserve's products are marketed.

     PRODUCTS.  Great American Reserve's  collected premiums (net of reinsurance
ceded) by product  categories  for the nine months ended  September 30, 1997 and
1996,  and the years  ended  December  31,  1996 and 1995,  are set forth  below
(dollars in millions).

<TABLE>
<CAPTION>
                                              NINE MONTHS ENDED SEPTEMBER 30, 1997
                                      -----------------------------------------------
                                          FIRST YEAR       RENEWAL          TOTAL
                                           PREMIUMS       PREMIUMS        PREMIUMS
                                      ---------------  --------------  --------------
PRODUCTS                                 AMOUNT    %      AMOUNT    %     AMOUNT    %
======================================================================================
<S>                                    <C>         <C>   <C>     <C>    <C>        <C>
Single premium immediate annuities..   $  9.2      9%    $  --    --%    $  9.2     5%
Flexible premium deferred annuities.     12.4     11      21.5    22       33.9    16
Variable annuities..................     76.5     71      32.9    33      109.4    53
- -------------------------------------------------------------------------------------
  Total annuities...................     98.1     91      54.4    55      152.5    74
Individual life.....................      1.1      1      31.2    32       32.3    16
Accident and health and other.......      9.2      8      12.6    13       21.8    10
- -------------------------------------------------------------------------------------
  Total collected premiums..........   $108.4    100%    $98.2   100%     206.6   100%
=====================================================================================

<CAPTION>
                                              NINE MONTHS ENDED SEPTEMBER 30, 1996
                                       ----------------------------------------------
                                          FIRST YEAR        RENEWAL         TOTAL
                                           PREMIUMS        PREMIUMS        PREMIUMS
                                       ---------------  --------------  -------------
PRODUCTS                                 AMOUNT    %      AMOUNT    %     AMOUNT    %
- -------------------------------------------------------------------------------------
<S>                                     <C>       <C>      <C>   <C>     <C>      <C>
Single premium immediate annuities..    $14.2     24%      $--    --%    $ 14.2     9%
Flexible premium deferred annuities.     10.8     18      20.7    21       31.5    20
Variable annuities..................     25.2     42      31.6    31       56.8    35
- -------------------------------------------------------------------------------------
  Total annuities...................     50.2     84      52.3    52      102.5    64
Individual life.....................      1.6      3      34.4    34       36.0    22
Accident and health and other.......      7.8     13      14.3    14       22.1    14
- -------------------------------------------------------------------------------------
  Total collected premiums..........    $59.6    100%   $101.0   100%    $160.6   100%
=====================================================================================
</TABLE>


                                                                              17
<PAGE>

================================================================================

<TABLE>
<CAPTION>

=====================================================================================
                                                  YEAR ENDED DECEMBER 31, 1996
                                       ----------------------------------------------
                                          FIRST YEAR        RENEWAL          TOTAL
                                           PREMIUMS        PREMIUMS        PREMIUMS
                                       ---------------  --------------  -------------
PRODUCTS                                 AMOUNT    %      AMOUNT    %     AMOUNT    %
- -------------------------------------------------------------------------------------
<S>                                     <C>       <C>      <C>   <C>     <C>       <C>
Single premium immediate annuities..    $17.1     21%      $--    --%    $ 17.1     8%
Flexible premium deferred annuities.     15.4     18      27.9    21       43.3    20
Variable annuities..................     37.9     45      43.6    32       81.5    37
- -------------------------------------------------------------------------------------
  Total annuities...................     70.4     84      71.5    53      141.9    65
Individual life.....................      2.1      3      45.0    33       47.1    22
Accident and health and other.......     11.1     13      18.2    14       29.3    13
Guaranteed investment contracts.....       .1     --        --    --         .1    --
- -------------------------------------------------------------------------------------
  Total collected premiums..........    $83.7    100%   $134.7   100%    $218.4   100%
=====================================================================================

<CAPTION>
                                                  YEAR ENDED DECEMBER 31, 1995
                                       ----------------------------------------------
                                          FIRST YEAR        RENEWAL          TOTAL
                                           PREMIUMS        PREMIUMS        PREMIUMS
                                       ---------------  --------------  -------------
PRODUCTS                                 AMOUNT    %      AMOUNT    %     AMOUNT    %
=====================================================================================
<S>                                     <C>       <C>    <C>     <C>     <C>      <C>
Single premium immediate annuities..    $29.9     38%    $  --    --%    $ 29.9    14%
Flexible premium deferred annuities.     16.3     20      23.6    17       39.9    18
Variable annuities..................     17.2     22      40.1    30       57.3    27
- -------------------------------------------------------------------------------------
  Total annuities...................     63.4     80      63.7    47      127.1    59
Individual life.....................      1.8      2      49.3    36       51.1    24
Accident and health and other.......     11.8     15      22.6    17       34.4    16
Guaranteed investment contracts ....      2.4      3        --    --        2.4     1
- -------------------------------------------------------------------------------------
  Total collected premiums..........    $79.4    100%   $135.6   100%    $215.0   100%
=====================================================================================
</TABLE>

  ANNUITIES

     Great American  Reserve  markets  several basic types of annuities:  single
premium  immediate  annuities  ("SPIAs"),  flexible premium  deferred  annuities
("FPDAs") and variable  annuities  which are sold through both career agents and
professional  independent  producers.  The  profitability  of annuities  largely
depends on the investment spread earned (i.e., the excess of investment earnings
over interest credited on annuity deposits), the persistency of inforce business
and expense management.

     Single Premium Immediate  Annuities.  SPIAs accounted for $9.2 million or 5
percent, of Great American Reserve's total premiums collected in the nine months
ended September 30, 1997 and $14.2 million,  or 9 percent of premiums  collected
in the nine months ended September 30, 1996.  SPIAs accounted for $17.1 million,
or 8 percent,  of Great American  Reserve's total premiums collected in 1996 and
$29.9  million,  or 14 percent of premiums  collected  in 1995.  Great  American
Reserve's  SPIAs are  designed  to provide a series of periodic  payments  for a
fixed period of time or for life, according to the policyholder's  choice at the
time of issue. Once the payments have begun, the amount, frequency and length of
time for which they are payable are fixed.  SPIAs often are purchased by persons
at or near  retirement  age who desire a steady stream of payments over a future
period of years.  The  single  premium  is often the  payout  from a  terminated
annuity  contract.  The  implicit  interest  rate on SPIAs  is  based on  market
conditions  when the policy is issued.  SPIA  collected  premiums have decreased
primarily  as a result of  decreases  in SPIAs  purchased  with the  proceeds of
redeemed annuity contracts.

     Flexible Premium Deferred Annuities.  FPDAs accounted for $33.9 million, or
16 percent,  of Great American  Reserve's  premiums collected in the nine months
ended September 30, 1997 and $31.5 million, or 20 percent, of premiums collected
in the nine months ended September 30, 1996.  FPDAs accounted for $43.3 million,
or 20 percent,  of Great American Reserve's premiums collected in 1996 and $39.9
million,  or 18 percent, of premiums collected in 1995. Great American Reserve's
FPDAs allow more than one premium payment,  usually on a salary reduction basis.
FPDAs are marketed through networks of educator market specialists  primarily to
teachers  and  employees  of   not-for-profit   institutions  as   tax-qualified
salary-reduction  retirement  programs as permitted  under Section 403(b) of the
Internal Revenue Code. A tax-qualified annuity purchased under Section 403(b) is
similar to contributions made to a 401(k) plan, but with different (and somewhat
more  generous)  rules on the  maximum  amount of  current  income  which may be
contributed by the participant on a pre-tax basis.  Generally, a participant may
elect to defer (through the purchase of a  tax-qualified  annuity under a 403(b)
plan) a percentage of includible  compensation limited by statute and subject to
a maximum of $10,000 per year in 1997.

     Great American  Reserve's FPDAs typically have a guaranteed  crediting rate
for the first policy year that exceeds the minimum annual  guaranteed rate of at
least 3 percent.  After the first  year,  the  crediting  rate may be changed at
least  annually.  The  policyholder  is permitted to withdraw all or part of the
accumulation  value,  less a surrender charge for withdrawals  during an initial
penalty  period of up to 15 years.  The initial  surrender  charges range from 5
percent to 19 percent of the first year  premium  and  decline  over the penalty
period.

     Variable Annuities.  Variable annuities accounted for $109.4 million, or 53
percent,  of premiums  collected in the nine months ended September 30, 1997 and
$56.8  million,  or 35 percent,  of premiums  collected in the nine months ended
September 30, 1996.


18
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

     Variable  annuities  accounted for $81.5 million,  or 37 percent,  of Great
American  Reserve's  total premiums  collected in 1996 and $57.3 million,  or 27
percent,  of premiums collected in 1995. Great American Reserve markets variable
annuities primarily to the educator market. Variable annuities, sold on a single
or flexible  premium  basis,  differ from fixed  annuities  in that the original
principal value may fluctuate  depending on the performance of assets  allocated
pursuant to various  investment  options chosen by the contract owner.  Variable
annuities  offer contract  owners a fixed interest  option or a variable rate of
return based upon the specific investment  portfolios into which premiums may be
directed. The popularity of such annuities has increased recently as a result of
the desire of investors to invest in common stocks. In addition,  in 1996, Great
American  Reserve began to offer more  investment  options for variable  annuity
deposits  and  expanded  its  variable  annuity  marketing  efforts.  Profits on
variable annuities are derived from the fees charged to contract holders, rather
than from the investment spread.

      INDIVIDUAL LIFE

     Individual  life  products,  consisting  of  interest  sensitive  life  and
traditional  life  products,  accounted  for $32.3  million,  or 16 percent,  of
premiums  collected  in the nine  months  ended  September  30,  1997 and  $36.0
million, or 22 percent, of premiums collected in the nine months ended September
30, 1996.  Individual life products accounted for $47.1 million,  or 22 percent,
of Great American Reserve's premiums collected in 1996 and $51.1 million,  or 24
percent,  of premiums  collected in 1995.  Although  Great  American  Reserve no
longer actively markets these products, it continues to have a substantial block
of in-force  policies on which renewal  premiums are  collected.  These products
were sold through professional independent producers.

     Interest-sensitive   life  insurance  products  (including  universal  life
products)  provide whole life insurance with adjustable  rates of return related
to current  interest  rates.  The principal  differences  between Great American
Reserve's  universal life products and other  interest-sensitive  life insurance
products  are  policy  provisions  affecting  the  amount  and timing of premium
payments.  Universal life policyholders may vary the frequency and size of their
premium payments,  although policy benefits may also fluctuate according to such
payments.  Premium payments under the other interest-sensitive  policies may not
be varied by the  policyholders  and,  as a result,  are  designed to reduce the
administrative costs typically associated with monitoring universal life premium
payments and policy benefits.

     Individual  life products  also include whole life and term life  products.
Under whole life policies, which were the standard industry product prior to the
advent of universal  life  insurance,  the  policyholder  generally pays a level
premium over the policyholder's expected lifetime,  which exceeds the premium on
comparable  term insurance when the  policyholder  is younger but is less as the
policyholder  grows older.  These policies combine  insurance  protection with a
savings  component  that  increases  in  amount  gradually  over the life of the
policy.  The policyholder may borrow against the savings  generally at a rate of
interest lower than that available from other lending sources.  The policyholder
may also choose to surrender the policy and receive the  accumulated  cash value
rather than continuing the insurance  protection.  Term life products offer pure
insurance  protection for a specified period of time-typically  one, five, 10 or
20 years.

      ACCIDENT AND HEALTH AND OTHER

     Accident and health and other products  accounted for $21.8 million,  or 10
percent,  of premiums  collected in the nine months ended September 30, 1997 and
$22.1  million,  or 14 percent,  of premiums  collected in the nine months ended
September 30, 1996.  Accident and health and other products  accounted for $29.3
million,  or 13 percent, of Great American Reserve's total premiums collected in
1996 and $34.4  million,  or 16 percent,  of premiums  collected in 1995.  Great
American Reserve offers group dental, group disability, blanket student accident
and a limited  amount of other  health  insurance  products,  primarily  through
independent  market  specialists.  Great American  Reserve markets  accident and
health  policies  primarily  because it believes  that offering a broad range of
products  is  important  to  successfully  market  life  insurance  and  annuity
products,  although  such  accident and health  policies are also designed to be
profitable.  Group dental coverage  provides a range of benefits for dental care
and related procedures.  Disability products provide defined monthly benefits up
to specified levels in the case of disability. Student accident products provide
limited  supplemental  reimbursement  coverage to  students  for  accidents  and
sickness.  Great American  Reserve's health business is subject to the risk that
its claims  experience  deviates from the  assumptions  used in setting  premium
rates. However,  Great American Reserve has the right to change rates to correct
for adverse  experience  every six months on many group policies and annually on
all others.  Experience may be adversely affected by inflationary  trends in the
costs of medical treatment, competition-driven business cycles and the extent to
which insureds utilize covered services.

     Great American Reserve collected premiums less than $.1 million in the nine
months ended September 30, 1997 and 1996, from guaranteed  investment  contracts
issued as  investment  options for  qualified  retirement  plans  maintained  by
Conseco.  Great American Reserve  collected  premiums of $.1 million in 1996 and
$2.4 million in 1995, from guaranteed  investment contracts issued as investment
options for qualified retirement plans maintained by Conseco.

      INVESTMENTS

     Conseco Capital Management,  Inc. ("CCM"), a registered  investment adviser
wholly owned by Conseco,  manages the  investment  portfolio  of Great  American
Reserve.  CCM's investment philosophy is to maintain a largely  investment-grade
fixed-income  portfolio,  provide  adequate  liquidity  for  expected  liability
durations  and other  requirements  and  maximize  total return  through  active
investment  management.  Investment  activities  are an  integral  part of Great
American Reserve's business,  since investment income is a significant component
of Great American  Reserve's  total  revenues.  Profitability  is  significantly
affected by spreads between interest yields on investments and rates credited on
insurance  liabilities.  Although  substantially  all credited rates on flexible
premium deferred  annuities may be changed annually,  changes in crediting rates
may not be sufficient to maintain  targeted  investment  spreads in all economic
and market environments.  In addition,  competition and other factors, including
the impact of the level of surrenders and withdrawals,  may limit Great American
Reserve's  ability to adjust or to maintain  crediting rates at levels necessary
to avoid narrowing of spreads under certain market conditions.

     For  information  regarding  the  composition  and  diversification  of the
investment portfolio of Great American Reserve, see "Management's Discussion and
Analysis of Consolidated Financial


                                                                              19
<PAGE>

================================================================================

Condition and Results of Operations of Great American  Reserve--Investments" and
note 3 to Great  American  Reserve's  financial  statements  for the year  ended
December 31, 1996.

      COMPETITION

     Great American Reserve operates in a highly  competitive  environment.  The
life insurance industry consists of a large number of insurance companies,  many
of which are substantially larger and have greater financial resources,  broader
and more  diversified  product  lines  and  larger  staffs  than  those of Great
American Reserve. An expanding number of banks,  securities  brokerage firms and
other financial intermediaries also market insurance products or offer competing
products,  such as mutual fund products,  traditional bank investments and other
investment and retirement funding  alternatives.  In most areas,  competition is
based  on  a  number  of  factors,   including  pricing,   service  provided  to
distributors and  policyholders,  and ratings.  Great American Reserve must also
compete with other insurers to attract and retain the allegiance of agents.

     Financial institutions,  school districts,  marketing companies, agents who
market insurance  products and policyholders use the financial  strength ratings
assigned  to an  insurer  by  independent  rating  agencies  as  one  factor  in
determining  which  insurer's  annuity  to market or  purchase.  Great  American
Reserve is rated "A (Excellent)" by A.M. Best Company ("A.M. Best"). A.M. Best's
insurance company ratings for the industry currently range from "A++ (Superior)"
to "F ( In Liquidation)". Publications of A.M. Best indicate that the "A" rating
is assigned to those companies that, in A.M. Best's opinion,  have  demonstrated
excellent overall performance when compared to the standards established by A.M.
Best and have  demonstrated  a  strong  ability  to meet  their  obligations  to
policyholders  over a long period of time. A.M. Best's rating procedure includes
quantitative and qualitative  evaluations of a company's financial condition and
operating performance.  Its quantitative evaluation is based on an analysis of a
company's    financial    performance    in   the   areas   of    profitability,
leverage/capitalization  and  liquidity.  A.M.  Best's  review  also  includes a
qualitative   evaluation   of  a   company's   spread  of  risk,   quality   and
appropriateness  of the  reinsurance  program,  quality and  diversification  of
assets,  adequacy  of  policy  or  loss  reserves,   management  experience  and
objectives, market presence and policyholders' confidence.

     Great American  Reserve has been assigned a claims paying ability rating of
"A+" from Duff & Phelps Credit Rating Company ("Duff & Phelps").  Duff & Phelps'
claims-paying ability ratings range from "AAA (Highest  claims-paying  ability)"
to "DD  (Company  is under an order  of  liquidation)."  Publications  of Duff &
Phelps indicate that the"A+" rating represents "High  claims-paying  ability." A
plus or minus  sign  attached  to a Duff & Phelps  claims  paying  rating  shows
relative standing within a ratings category.

     In  addition,  Great  American  Reserve has been  assigned a claims  paying
ability rating of BBBq from Standard & Poor's Corporation ("Standard & Poor's").
Claims-paying ability ratings from Standard & Poor's range from "AAA (Superior)"
to "R  (Regulatory  Action)".  A "BBB" is assigned by Standard & Poor's to those
companies which, in its opinion,  have adequate  financial  security,  but their
capacity to meet policyholder obligations is susceptible to adverse economic and
underwriting  conditions.  A "q"  subscript  indicates  that the rating is based
solely on quantitative analysis of publicly available financial data.

     Generally, rating agencies base their ratings upon information furnished to
them by the insurer and upon their own investigations,  studies and assumptions.
A.M. Best's ratings,  Duff & Phelps' claims-paying ratings and Standard & Poor's
claims-paying   ratings  are  principally  based  upon  factors  of  concern  to
policyholders,  agents  and  intermediaries  and are  not  directed  toward  the
protection  of  investors.  Given  the  competitive  nature  of  Great  American
Reserve's  business  and  the  increasing  focus  placed  on the  aforementioned
ratings,  Great  American  Reserve  manages its business  with the  objective of
preserving  existing  ratings and,  where  possible,  achieving  more  favorable
ratings.  There can be no assurance that any particular rating will continue for
any given period of time,  or that it will not be changed or withdrawn  entirely
if, in the judgement of the rating agency,  circumstances  so warrant.  If Great
American  Reserve's  ratings are downgraded from their current levels,  sales of
its products and the  persistency  of its in-force  policies  could be adversely
affected in a material way.

     Great  American  Reserve  believes  that it is able to compete  effectively
because:  (i) it is experienced in establishing  and  cultivating  relationships
with  independent  market  specialists  which can  respond  rapidly to  changing
customer  needs;  (ii)  it  can  offer  competitive  rates  as a  result  of the
lower-than-average  operating costs and  higher-than-average  investment  yields
achieved by applying active  investment  portfolio  management  techniques;  and
(iii)  it  has  reliable  policyholder  administrative  services,  supported  by
customized information technology systems.

      UNDERWRITING

     Underwriting  with  respect  to the  majority  of  products  sold by  Great
American Reserve (FPDAs and variable  annuities) is minimal.  Substantially  all
life  insurance  policies  issued by Great  American  Reserve  are  underwritten
individually,  although standardized  underwriting  procedures have been adopted
for certain low face-amount life insurance  coverages.  Great American Reserve's
group accident and health policies are underwritten based on the characteristics
of a group and its past claim experience.

      REINSURANCE

     Consistent with the general practice of the life insurance industry,  Great
American  Reserve  reinsures  portions of the risk assumed  under its  insurance
policies  with  other  insurance   companies   under   agreements  of  indemnity
reinsurance.  Great American  Reserve also reinsures  risks from other insurers,
which are accounted for in the same manner as direct business.

     The  policy  risk  retention  limit  on the life of one  individual  is $.5
million.  At December  31, 1996,  reinsurance  ceded by Great  American  Reserve
represented 8.3 percent of gross life insurance in force and reinsurance assumed
represented  5.3 percent of net life  insurance in force.  At December 31, 1996,
Great American Reserve's largest reinsurer accounted for less than .4 percent of
total insurance liabilities and 28 percent of total reinsurance receivables.

      EMPLOYEES

     Great American Reserve has no full-time employees. Great American Reserve's
day-to-day operations are administered by Conseco pursuant to agreements between
Great American Reserve and Conseco.

      GOVERNMENTAL REGULATION

     Great  American  Reserve is subject to regulation  and  supervision  by the
states  in  which  it  transacts   business.   State  laws  generally  establish
supervisory  agencies with broad administrative  authority,  including power to:
(i) grant and revoke business licenses; (ii) regulate and


20
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

supervise  trade  practices  and  market  conduct;   (iii)  establish   guaranty
associations;  (iv) license  agents;  (v) approve  policy  forms;  (vi) regulate
premium rates for some lines of business;  (vii) establish reserve requirements;
(viii)  prescribe  the form and content of  required  financial  statements  and
reports; (ix) determine the reasonableness and adequacy of statutory capital and
surplus;  and (x) regulate the type and amount of permitted  investments.  Great
American  Reserve  is  subject  to  periodic  examinations  by state  regulatory
authorities. Management does not expect the results of any on-going examinations
to have a material effect on the financial condition of Great American Reserve.

     The federal  government does not directly regulate the insurance  business.
However,  federal  legislation  and  administrative  policies in several  areas,
including pension  regulation,  age and sex  discrimination,  financial services
regulation and federal taxation,  do affect the insurance business. In addition,
legislation  has been  introduced  from time to time in recent years  which,  if
enacted,  could result in the federal government  assuming a more direct role in
the regulation of the insurance industry.

     In December 1992,  the NAIC adopted the Risk-Based  Capital for Life and/or
Health  Insurers Model Act (the "Model Act").  The Model Act provides a tool for
insurance  regulators  to determine the levels of capital and surplus an insurer
must  maintain in relation to its  insurance  and  investment  risks and whether
there is a need for possible regulatory attention.

     The Model Act provides  for four levels of  regulatory  attention,  varying
with the ratio of the company's total adjusted  capital (defined as the total of
its  statutory  capital,  surplus,  asset  valuation  reserve and certain  other
adjustments) to its risk-based  capital  ("RBC").  If a company's total adjusted
capital is less than 100 percent but greater  than or equal to 75 percent of its
RBC, or if a negative  trend (as defined by the  regulators)  has  occurred  and
total  adjusted  capital is less than 125  percent of RBC (the  "Company  Action
Level"),  the  company  must  submit  a  comprehensive  plan  to the  regulatory
authority proposing  corrective actions aimed at improving its capital position.
If a company's  total adjusted  capital is less than 75 percent but greater than
or  equal  to 50  percent  of its RBC  (the  "Regulatory  Action  Level")  , the
regulatory authority will perform a special examination of the company and issue
an order  specifying  corrective  actions that must be followed.  If a company's
total  adjusted  capital is less than 50 percent but greater than or equal to 35
percent of its RBC (the "Authorized  Control Level"),  the regulatory  authority
may take any action it deems  necessary,  including  placing the  company  under
regulatory  control.  If a  company's  total  adjusted  capital  is less than 35
percent of its RBC (the "Mandatory Control Level") the regulatory authority must
place the company under its control.  At September 30, 1997,  the total adjusted
capital for Great American Reserve was greater than twice the respective Company
Action Level.

     The Texas Insurance  Department has adopted its own RBC  requirements,  the
stated  purpose of which is to require a minimum level of capital and surplus to
absorb the financial,  underwriting, and investment risks assumed by an insurer.
Texas' RBC  requirements  differ from those adopted by the NAIC in two principal
respects:  (i) they use  different  elements to determine  minimum RBC levels in
their calculation formulas; and (ii) they do not stipulate "Action Levels" (like
those adopted by the NAIC) where corrective actions are required.  However,  the
Commissioner  of the  Texas  Insurance  Department  does  have the power to take
similar  corrective  actions if a company does not maintain the required minimum
level of capital and surplus.  Under the Texas  Regulations,  an insurer has met
RBC  requirements  if its admitted  assets exceed its  liabilities by at least 3
percent. Great American Reserve is domiciled in Texas and must comply with Texas
RBC  requirements.  At September 30, 1997, the admitted assets of Great American
Reserve exceeded liabilities by twice the required 3 percent level.

     On the basis of statutory  statements filed with state regulators annually,
the NAIC  calculates  twelve  financial  ratios to assist  state  regulators  in
monitoring the financial  condition of insurance  companies.  A "usual range" of
results for each ratio is used as a benchmark. In the past, variances in certain
ratios of Great  American  Reserve  have  resulted in inquiries  from  insurance
departments  to which Great American  Reserve has responded.  Such inquiries did
not lead to any restrictions affecting Great American Reserve's operations.

     Under  the  solvency  or  guaranty  laws of most  states  in  which it does
business,  Great American  Reserve is required to pay guaranty fund  assessments
(up to certain  prescribed  limits).  Guaranty funds are  established by various
states  to  fund  policyholder   losses  or  the  liabilities  of  insolvent  or
rehabilitated insurance companies. These assessments may be deferred or forgiven
under most guaranty laws if they would threaten an insurer's financial strength.
In certain  instances,  the  assessments  may be offset  against  future premium
taxes.  Great  American  Reserve  believes  that the  liability  established  at
September 30, 1997, is  sufficient to provide for  assessments  related to known
insolvencies. This reserve is based upon management's current expectation of the
availability of this right of offset and state guaranty fund  assessment  bases.
However,  changes in the basis  whereby  assessments  are charged to  individual
companies  or changes  to the  availability  of the right to offset  assessments
against premium tax payments could  materially  affect Great American  Reserve's
results.  Great American Reserve's statutory  financial  statements for the nine
months  ended  September  30,  1997,  include  no  expenses  as a result of such
assessments.

      FEDERAL INCOME TAXATION

     The  annuity  and life  insurance  products  marketed  and  issued by Great
American  Reserve   generally  provide  the  policyholder  with  an  income  tax
advantage,  as compared to other  saving  investments  such as  certificates  of
deposit  and bonds,  in that  income  taxation  on the  increase in value of the
product is  deferred  until  receipt  by the  policyholder.  With other  savings
investments,  the increase in value is taxed as earned.  Annuity  benefits,  and
life insurance benefits which accrue prior to the death of the policyholder, are
generally not taxable until paid.  Life  insurance  death benefits are generally
exempt from income tax. Also,  benefits  received on immediate  annuities (other
than structured settlements) are recognized as taxable income ratably as opposed
to the methods used for some other investments, which tend to accelerate taxable
income into earlier years. The tax advantage for annuities and life insurance is
provided in the Internal Revenue Code (the "Code"), and is generally followed in
all states and other United States taxing  jurisdictions.  Accordingly,  the tax
advantage  is  subject  to change by  Congress  and by the  legislatures  of the
respective taxing jurisdictions.

     Great American Reserve is taxed under the life insurance company provisions
of the Code.  Provisions in the Code require a portion of the expenses  incurred
in selling insurance  products to be deducted over a period of years, as opposed
to immediate  deduction in the year incurred.  This provision  increases the tax
for statutory accounting


                                                                              21
<PAGE>

================================================================================

purposes, which reduces statutory surplus and, accordingly, decreases the amount
of cash dividends that may be paid by Great  American  Reserve.  As of September
30, 1997,  the  cumulative  taxes paid as a result of this  provision  were $5.8
million.

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS OF GREAT AMERICAN RESERVE

     The following  discussion  highlights  the material  factors  affecting the
results of operations  and financial  condition and resources of Great  American
Reserve.  This  discussion  should  be read in  conjunction  with the  financial
statements and notes of Great American Reserve included elsewhere herein.

      RESULTS OF OPERATIONS

     The  adjustments  resulting  from the adoption of a new basis of accounting
under  the  "push  down"  method  discussed  above  under  "Selected  Historical
Financial  Information of Great American Reserve Insurance Company",  may impact
the  comparability of financial data for the periods before and after August 31,
1995.

      NINE MONTHS ENDED SEPTEMBER 30, 1997, COMPARED TO NINE MONTHS ENDED
      SEPTEMBER 30, 1996

     Insurance  policy income consists of premiums  received on traditional life
products and policy fund and surrender charges assessed against  investment type
products.  This account  decreased in the first nine months of 1997  compared to
the first  nine  months of 1996 as a result of a decrease  in sales of  policies
with mortality or morbidity  risks.  Surrender  charges assessed against annuity
withdrawals  were $1.3  million  in the first  nine  months of 1997 and 1996 and
annuity  withdrawals  were  $171.7  million in the first nine months of 1997 and
$123.7  million  in the first nine  months of 1996.  Surrender  charges  did not
change  materially  in the first nine  months of 1997  despite  the  increase in
annuity withdrawals because of increased  surrenders of annuities which were not
subject to surrender charges. Increases in withdrawals were primarily due to the
increased  size of Great  American  Reserve's  annuity  portfolio  and increased
competition from higher yielding alternative investment products.

     Net investment  income includes both income earned on the general  invested
assets of Great American Reserve and separate account assets related to variable
annuities.  Investment  income earned on separate  account assets is offset by a
corresponding  charge to interest  expense on annuities and financial  products.
Excluding  investment income on separate accounts,  net investment income in the
first nine months of 1997  decreased  8.5 percent  from the first nine months of
1996, to $125.6  million.  Average  invested  assets  (amortized  cost basis and
excluding  separate account assets)  decreased to $2.1 billion in the first nine
months of 1997 from $2.3 billion in the first nine months of 1996, and the yield
earned on average  invested  assets  decreased  to 7.9 percent from 8.0 percent.
Cash flows  received  during the first nine  months of 1997 and 1996  (including
cash  flows  from the sales of  investments)  were  invested  in  lower-yielding
securities due to a general decline in interest rates.

     Net investment  income on separate  account assets in the first nine months
of 1997  increased to $29.7  million from $19.2 million in the first nine months
of 1996. Such income fluctuates in relation to total separate account assets and
the return earned on such assets.

     Net investment gains often fluctuate from period to period.  Great American
Reserve  sold  $631.2  million of  investment  securities  during the first nine
months of 1997 compared to $668.3 million in the first nine months of 1996 which
sales resulted in net investment  gains of $7.1 million in the first nine months
of 1997 compared to net investment gains of $.2 million in the first nine months
of 1996.  During the first nine months of 1997,  Great American Reserve recorded
$.3 million in writedowns of fixed maturity securities as a result of changes in
conditions  which  caused  it to  believe  that a decline  in fair  value of the
investments was other than temporary.  There were no such writedowns  during the
first nine months of 1996.

     Selling  securities at a gain and reinvesting the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
Great American Reserve  believes,  however,  that certain factors would mitigate
the  adverse  effect on net  income of such  yield  decreases  as  follows:  (i)
additional  amortization  of the  cost of  policies  purchased  and the  cost of
policies  produced  is  recognized  in the same  period  as the gain in order to
reflect  reduced future yields  (thereby  reducing such  amortization  in future
periods);  (ii) interest rates credited to some products can be reduced  thereby
diminishing the effect of the yield decrease on the investment spread; and (iii)
the investment portfolio grows as a result of reinvesting the realized gains.

     Insurance  policy  benefits  and change in future  policy  benefits  relate
solely to policies  with  mortality or morbidity  features.  The increase in the
1997  period  corresponds  with  the  increase  in the  in-force  block  of such
policies.

     Interest expense on annuities and financial  products increased 4.6 percent
in the first nine months of 1997 compared to the first nine months of 1996. Such
increase  reflects  fluctuations  in charges to the account  related to separate
account  assets  described  above under net  investment  income;  and changes in
crediting  rates. The weighted  average  crediting rate for annuity  liabilities
(other than separate  accounts where the credited  amount is based on investment
income from segregated investments and excluding interest bonuses guaranteed for
the first year of the contract) was 5.7 percent and 5.5 percent at September 30,
1997 and September 30, 1996, respectively.

     Interest  expense on  investment  borrowings  in the 1997 and 1996  periods
reflect changes in investment  borrowing activities and lower rates paid on such
borrowings in 1997.

     Amortization  consists of the  amortization of cost of policies  purchased,
cost of policies produced and goodwill.

     Cost of policies  produced  represents  the cost of producing  new business
(primarily  commissions and certain costs of policy  issuance and  underwriting)
which varies with and is primarily  related to the  production  of new business.
Costs deferred may represent  amounts paid in the period new business is written
(such as underwriting  costs and first year commissions) or in periods after the
business is written (such as commissions  paid in subsequent  years in excess of
ultimate commissions paid).

     Cost of policies  purchased  represents  the cost to acquire Great American
Reserve that is  attributable  to the right to receive cash flows from insurance
contracts in force at the acquisition dates.

     Other operating costs and expenses decreased 45 percent to $23.1 million in
the first nine months of 1997  compared to $41.9 million in the 1996 period as a
result of a reduction in costs incurred under service agreements with Conseco.

     Income tax expense  fluctuated  primarily in  relationship to income before
taxes.

      YEAR ENDED DECEMBER 31, 1996, COMPARED TO 1995 PERIODS COMBINED (EIGHT
      MONTHS ENDED AUGUST 31, 1995 AND FOUR MONTHS ENDED DECEMBER 31, 1995)

     Insurance  policy income consists of premiums  received on traditional life
products and policy fund and surrender charges assessed against  investment type
products. This account decreased in 1996


22
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

compared to the 1995 periods as a result of a decrease in sales of policies with
mortality  or  morbidity  risks;  partially  offset by an increase in  surrender
charges.  Surrender  charges  assessed  against  annuity  withdrawals  were $1.9
million in 1996 and $1.7  million in the 1995  periods and  annuity  withdrawals
were $202.4 million in 1996 and $179.8 million in the 1995 periods. Increases in
withdrawals were primarily due to the increased size of Great American Reserve's
annuity  portfolio and increased  competition  from higher yielding  alternative
investment products.

     Net investment  income includes both income earned on the general  invested
assets of Great American Reserve and separate account assets related to variable
annuities.  Investment  income earned on separate  account assets is offset by a
corresponding  charge to interest  expense on annuities and financial  products.
Excluding investment income on separate accounts,  net investment income in 1996
decreased  4.5 percent from 1995, to $182.8  million.  Average  invested  assets
(amortized cost basis and excluding  separate  account assets) were $2.3 billion
in 1996 and 1995, while the yield earned on average invested assets decreased to
8.1  percent  from  8.2  percent.  Cash  flows  received  during  1995  and 1996
(including  cash  flows  from  the  sales  of  investments)   were  invested  in
lower-yielding securities due to a general decline in interest rates.

     Net investment income on separate account assets in 1996 increased to $35.6
million from $19.2 million in the 1995 periods.

     Net investment gains often fluctuate from period to period.  Great American
Reserve  sold  $988.9  million of  investments  during  1996  compared to $919.7
million in 1995 which sales resulted in net investment  gains of $3.5 million in
1996  compared to net  investment  gains of $21.4  million in 1995. In addition,
Great American Reserve recorded net investment losses of $.8 million in 1996 and
$1.6 million in the 1995 periods on  writedowns  taken as a result of conditions
which caused Great American  Reserve to conclude that declines in the fair value
of certain securities were other than temporary.

     Selling  securities at a gain and reinvesting the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
Great American Reserve  believes,  however,  that certain factors would mitigate
the  adverse  effect on net  income of such  yield  decreases  as  follows:  (i)
additional  amortization  of the  cost of  policies  purchased  and the  cost of
policies  produced  is  recognized  in the same  period  as the gain in order to
reflect  reduced future yields  (thereby  reducing such  amortization  in future
periods);  (ii) interest rates credited to some products can be reduced  thereby
diminishing the effect of the yield decrease on the investment spread; and (iii)
the investment  portfolio grows as a result of reinvesting the investment gains.
See amortization related to net investment gains below.

     Insurance  policy  benefits  and change in future  policy  benefits  relate
solely to policies with  mortality or morbidity  features.  The decrease in 1996
corresponds with the decrease in the in-force block of such policies.

     Interest expense on annuities and financial  products increased 8.9 percent
in 1996 compared to the 1995 periods.  Such increase  reflects  fluctuations  in
charges to the account related to separate  account assets described above under
net investment  income;  and changes in crediting  rates.  The weighted  average
crediting rate for annuity  liabilities  (other than separate accounts where the
credited amount is based on investment  income from  segregated  investments and
excluding  interest  bonuses  guaranteed for the first year of the contract) was
5.5 percent and 5.6 percent at December 31, 1996 and 1995, respectively.

     Interest  expense on  investment  borrowings  in 1996 and the 1995  periods
reflect changes in investment  borrowing activities and lower rates paid on such
borrowings in 1996.

     Amortization  related to operations is affected by the Conseco  Acquisition
and the  adoption of a new basis of  accounting  under the "push  down"  method.
Amortization  related to operations in periods prior to the Conseco  Acquisition
is  comprised  of cost of  policies  purchased,  cost of policies  produced  and
goodwill  based on the  previous  balances  and bases.  Amortization  related to
operations  after the Conseco  Acquisition is comprised of  amortization  of the
aforementioned account balances, reflecting a combination of Conseco's ownership
interests  in previous  balances  and its newly  purchased  interests  using the
step-basis of accounting.

     Cost of policies  produced  represents  the cost of producing  new business
(primarily  commissions and certain costs of policy  issuance and  underwriting)
which varies with and is primarily  related to the  production  of new business.
Costs deferred may represent  amounts paid in the period new business is written
(such as underwriting  costs and first year commissions) or in periods after the
business is written (such as commissions  paid in subsequent  years in excess of
ultimate commissions paid).

     Cost of policies  purchased  represents  the cost to acquire Great American
Reserve that is  attributable  to the right to receive cash flows from insurance
contracts in force at the acquisition  dates. Some costs incurred  subsequent to
the adoption of the new accounting  basis on policies issued prior to such date,
which  otherwise  would  have been  deferred  had it not been for the  change in
accounting  basis  (because  they vary  with and are  primarily  related  to the
production of the acquired  interests in policies) are expensed.  Such costs are
primarily   comprised  of  certain   commissions  paid  in  excess  of  ultimate
commissions which have been expensed as operating expense after August 31, 1995.
However,  such  amounts  were  considered  in  determining  the cost of policies
purchased and its amortization.

     Amortization  related to net investment gains decreased in 1996 as a result
of the decrease in investment gains discussed above.

     Other operating costs and expenses increased 48 percent to $54.3 million in
1996  compared to $36.8  million in the 1995  periods as a result of costs which
were  previously  capitalized  as part of cost of policies  produced  which were
expensed in 1996 (see  discussion of amortization  related to  operations);  and
additional costs incurred under new service agreements with Conseco as described
in the notes to the financial  statements  for the year ended December 31, 1996,
included herein.

     Income tax expense  fluctuated  primarily in  relationship to income before
taxes.

      1995 PERIODS COMBINED (FOUR MONTHS ENDED DECEMBER 31, 1995, AND EIGHT
      MONTHS ENDED AUGUST 31, 1995) COMPARED TO YEAR ENDED DECEMBER 31, 1994

     Insurance  policy income consists of premiums  received on traditional life
products and policy fund and surrender charges assessed against  investment type
products.  This account decreased in the 1995 periods from 1994 as a result of a
decrease in sales of policies  with  mortality  or  morbidity  risks,  partially
offset by an increase in surrender  charges resulting from higher annuity policy
withdrawals.  Surrender  charges assessed against annuity  withdrawals were $1.7
million in the 1995  periods and $1.5  million in 1994 and  annuity  withdrawals
were $179.8 million in the 1995 periods and $129.8 million in 1994. Increases in
withdrawals were primarily due to the increased size of Great American Reserve's
annuity  portfolio and increased  competition  from higher yielding  alternative
investment products.


                                                                              23
<PAGE>

================================================================================

     Net investment  income includes both income earned on the general  invested
assets of Great American Reserve and separate account assets related to variable
annuities.  Investment  income earned on separate  account assets is offset by a
corresponding  charge to interest  expense on annuities and financial  products.
Excluding  investment income on separate accounts,  net investment income in the
1995  periods  increased  3.1  percent  from 1994,  to $191.4  million.  Average
invested  assets  (amortized cost basis and excluding  separate  account assets)
were $2.3 billion in 1995 and 1994,  while the yield earned on average  invested
assets increased to 8.2 percent from 8.0 percent.

     Net  investment  income on  separate  account  assets  in the 1995  periods
increased to $19.2 million from $2.3 million in 1994.

     Net investment gains often fluctuate from period to period.  Great American
Reserve sold $919.7 million of investment securities during the 1995 periods and
$586.0  million in 1994 which sales  resulted in net  investment  gains of $21.4
million in the 1995 periods  compared to net investment gains of $1.2 million in
1994. In addition, Great American Reserve recorded net investment losses of $1.6
million in the 1995  periods and $1.0 million in 1994 on  writedowns  taken as a
result of  conditions  which  caused  Great  American  Reserve to conclude  that
declines in the fair value of certain securities were other than temporary.

     The effect of net investment  gains on the amortization of cost of policies
purchased and cost of policies  produced is discussed above under the comparison
of the 1996 and 1995 periods.  Also see  amortization  related to net investment
gains below.

     Insurance  policy  benefits  and change in future  policy  benefits  relate
solely to policies  with  mortality or morbidity  features.  The decrease in the
1995  periods  corresponds  with  the  decrease  in the  in-force  block of such
policies.

     Interest expense on annuities and financial  products  increased 17 percent
in the 1995 periods over 1994.  Such  increase  reflects:  (i)  fluctuations  in
charges to the account related to investment income from separate account assets
as described  above under net investment  income;  and (ii) changes in crediting
rates. The weighted average crediting rate for annuity  liabilities  (other than
separate  accounts where the credited amount is based on investment  income from
the segregated  investments and excluding  interest  bonuses  guaranteed for the
first year of the annuity  contract) was 5.6 percent and 5.8 percent at December
31, 1995 and 1994, respectively.

     Interest  expense on investment  borrowings in the 1995 periods and in 1994
reflects changes in investment borrowing activities and the higher rates paid on
such borrowings in the 1995 periods.

     Amortization  related to operations  increased 6.3 percent to $17.0 million
in the 1995 periods from $16.0  million in 1994.  Such  increase is affected by:
(i) the adoption of a new basis of accounting as discussed  above;  and (ii) the
increased  amount  of  business  in  force  on  which   acquisition   costs  are
capitalized.  See the  discussion  of  cost of  policies  produced  and  cost of
policies purchased above under the comparison of the 1996 and 1995 periods.

     Amortization  related to net investment gains increased in the 1995 periods
as a result of the increase in investment gains discussed above.

     Income tax expense  fluctuated  primarily in  relationship to income before
taxes.

      INVESTMENTS

     Great  American  Reserve's  investment  strategy  is  to:  (i)  maintain  a
predominately  investment  grade fixed income  portfolio;  (ii) provide adequate
liquidity  to meet  the  cash  flow  requirements  of  policyholders  and  other
obligations;  and (iii)  maximize  current  income and total  investment  return
through active investment management. Consistent with this strategy, investments
in fixed maturity securities,  mortgage loans, credit-tenant loans, policy loans
and  short-term  investments  comprised 82 percent of Great  American  Reserve's
investment portfolio at September 30, 1997. The remainder of the invested assets
were in equity  securities,  assets held in separate accounts and other invested
assets.  At September 30, 1997,  Great American  Reserve had invested  assets of
approximately $2.6 billion.

     Great American  Reserve is regulated by insurance  statutes and regulations
as to the type of  investments  that it is  permitted  to make and the amount of
funds  that  may be used  for any one  type of  investment.  In  light  of these
statutes and  regulations and Great American  Reserve's  business and investment
strategy,  Great  American  Reserve  generally  seeks to invest in United States
government  and government  agency  securities  and corporate  securities  rated
investment grade by established  nationally  recognized rating organizations or,
if not rated, in securities of comparable investment quality.


                                       24
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

The  following  table  summarizes  investment  yields  earned  over the  periods
indicated:

<TABLE>
<CAPTION>
                                                                                                         PRIOR BASIS
                                                                                                ----------------------------
                                      NINE MONTHS     NINE MONTHS      YEAR        FOUR MONTHS   EIGHT MONTHS     YEAR
                                        ENDED            ENDED         ENDED          ENDED        ENDED          ENDED
                                      SEPTEMBER 30,   SEPTEMBER 30,  DECEMBER 31,  DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                                          1997           1996           1996          1995          1995           1994
============================================================================================================================
                                                                          (DOLLARS IN MILLIONS)
<S>                                   <C>            <C>            <C>           <C>           <C>           <C>       
Weighted average invested assets:
  As reported .....................   $  2,397.9     $  2,426.7     $  2,417.9    $  2,498.1    $  2,416.5    $  4,552.3
  Excluding unrealized appreciation                                                                           
    (depreciation) (a) ............      2,414.5        2,449.0        2,438.9       2,467.4       2,470.7       4,662.6
Net investment income .............        155.3          156.5          218.4          74.2         136.4         367.8
Yields earned:                                                                                                
  As reported .....................          8.6%           8.6%           9.0%          8.9%          8.4%          8.1%
  Excluding unrealized appreciation                                                                           
    (depreciation) (a) ............          8.6%           8.5%           8.9%          9.0%          8.2%          7.9%
- ----------------------------------------------------------------------------
</TABLE>

(a)  Excludes  the  effect  of  reporting  fixed  maturities  at fair  value  as
     described in note 1 to the financial statements.

     Although  investment  income is a significant  component of total revenues,
the  profitability  of Great American  Reserve's  annuity business is determined
primarily by spreads between interest rates earned and rates credited on annuity
contracts.  At September 30, 1997, the average yield, computed on the cost basis
of Great  American  Reserve's  investment  portfolio,  was 7.8  percent  and the
average  interest  rate credited on Great  American  Reserve's  total  liability
portfolio was 5.7 percent.

      ACTIVELY MANAGED FIXED MATURITIES

     Great  American  Reserve's  actively  managed fixed  maturity  portfolio at
September  30, 1997,  was comprised  primarily of debt  securities of the United
States government,  public utilities and other corporations and  mortgage-backed
securities.   Mortgage-backed   securities  included   collateralized   mortgage
obligations ("CMOs") and mortgage-backed  pass-through securities.  At September
30, 1997, the amortized cost and estimated fair value of actively  managed fixed
maturity securities were as follows:

<TABLE>
<CAPTION>
                                                                          GROSS        GROSS       ESTIMATED
                                                           AMORTIZED    UNREALIZED   UNREALIZED      FAIR
                                                             COST         GAINS        LOSSES        VALUE
=============================================================================================================
                                                              (DOLLARS IN MILLIONS)
<S>                                                       <C>            <C>           <C>        <C>       
United States Treasury securities and obligations
  of United States government corporations and 
  agencies ............................................   $     29.7     $    .4       $   .1     $     30.0
Obligations of state and political subdivisions and                                               
  foreign government obligations ......................         32.9          .8           .2           33.5
Public utility securities .............................        197.2         3.2          3.2          197.2
Other corporate securities ............................        873.4        17.0          5.2          885.2
Mortgage-backed securities ............................        655.9         6.9          1.1          661.7
- -------------------------------------------------------------------------------------------------------------
Total .................................................   $  1,789.1     $  28.3       $  9.8     $  1,807.6
=============================================================================================================
</TABLE>


                                       25
<PAGE>
================================================================================

     As discussed in the notes to the financial statements,  when Great American
Reserve adjusts  carrying values of actively  managed fixed maturity  securities
for changes in fair value, it also adjusts the cost of policies purchased,  cost
of policies  produced and insurance  liabilities.  These adjustments are made in
order to reflect the change in amortization  that would be needed if those fixed
maturity  investments  had  actually  been  sold at their  fair  values  and the
proceeds reinvested at current interest rates.

     The following table sets forth actively  managed fixed maturity  securities
at September 30, 1997, classified by rating categories. The category assigned is
the highest rating by a nationally  recognized  statistical rating  organization
or, as to $0.2 million  estimated  fair value of fixed  maturity  securities not
rated  by such  firms,  the  rating  assigned  by the  National  Association  of
Insurance  Commissioners  ("NAIC"). For the purposes of this table, NAIC Class 1
is included in the "A" rating; Class 2, "BBB-"; Class 3, "BB-"; and Classes 4-6,
"B+ and below":

                                                      PERCENT OF   PERCENT OF
INVESTMENT                                              FIXED        TOTAL
RATING                                                MATURITIES  INVESTMENTS
============================================================================
AAA ....................................................  42%        30%    
AA .....................................................   6          4     
A ......................................................  20         14     
BBB+ ...................................................   7          5     
BBB ....................................................  12          9     
BBB- ...................................................   7          4     
- ----------------------------------------------------------------------------
  Investment-grade .....................................  94         66     
- ----------------------------------------------------------------------------
BB+ ....................................................   1          1     
BB .....................................................   1          1     
BB- ....................................................   1         --     
B+ and below ...........................................   3          2     
- ----------------------------------------------------------------------------
  Below investment-grade ...............................   6          4     
- ----------------------------------------------------------------------------
    Total actively managed fixed maturities ............ 100%        70%    
============================================================================

     Great American Reserve plans to maintain approximately the present level of
below investment grade fixed maturities. These securities generally have greater
risks than other corporate debt investments, including risk of loss upon default
by the borrower,  and are often unsecured and  subordinated to other  creditors.
Below  investment grade issuers usually have high levels of indebtedness and are
more sensitive to adverse economic  conditions,  such as recession or increasing
interest rates,  than are investment  grade issuers.  Great American  Reserve is
aware of these risks and monitors its below investment grade securities closely.
At September 30, 1997,  Great American  Reserve's below  investment  grade fixed
maturity  investments  had an amortized  cost of $105.4 million and an estimated
fair value of $107.1 million.

     Great  American  Reserve's  investment  portfolio is managed by CCM.  Great
American  Reserve and CCM  periodically  evaluate the  creditworthiness  of each
issuer whose securities are held in the portfolio.  Special attention is paid to
those securities whose market values have declined  materially for reasons other
than  changes  in  interest  rates or other  general  market  conditions.  Great
American  Reserve  considers  available  information  to evaluate the realizable
value of the investment,  the specific condition of the issuer, and the issuer's
ability to comply with the material terms of the security.  Information reviewed
may include the recent operational results and financial position of the issuer,
information about its industry, recent press releases and other information. CCM
employs a staff of  experienced  securities  analysts in a variety of  specialty
areas.  Among other  responsibilities,  this staff  compiles  and  reviews  such
evidence.  If evidence does not exist to support a realizable  value equal to or
greater than the  carrying  value of the  investment  and such decline in market
value is determined to be other than temporary,  Great American  Reserve reduces
the carrying  amount to its net  realizable  value,  which  becomes the new cost
basis;  the amount of the  reduction is reported as an  investment  loss.  Great
American Reserve recognizes any recovery of such reductions in the cost basis of
an  investment  only  upon  the  sale,  repayment  or other  disposition  of the
investment.  Great American Reserve  recorded  writedowns of investments of $0.3
million in the nine months  ended  September  30, 1997 as a result of changes in
conditions  which  caused it to conclude  that the decline in fair value of such
investments was other than temporary.  Great American  Reserve had no such write
downs in the nine months ended  September  30, 1996.  Great  American  Reserve's
investment  portfolio is subject to the risks of further  declines in realizable
value.  Great American Reserve and CCM,  however,  attempt to mitigate this risk
through the diversification and active management of its portfolio.

     Great  American  Reserve  had no fixed  maturity  investment  in  technical
default (i.e.,  in default,  but not as to the payment of interest or principal)
and $.3 million of fixed maturity  investments in substantive  default (i.e., in
default due to nonpayment of interest or principal) at September 30, 1997.

     At September 30, 1997, fixed maturity  investments  included $661.7 million
of  mortgage-backed  securities  (37  percent  of the  fixed  maturity  security
portfolio).  CMOs are  securities  backed  by pools of  pass-through  securities
and/or  mortgages that are segregated into sections or "tranches"  which provide
for  sequential  retirement  of  principal  rather  than the pro  rata  share of
principal  return which occurs through  regular  monthly  principal  payments on
pass-through securities.

     The yield  characteristics of mortgage-backed  securities differ from those
of traditional fixed income  securities.  Interest and principal  payments occur
more frequently,  often monthly,  and mortgage-backed  securities are subject to
risks associated with variable prepayments. Prepayment rates are influenced by a
number of factors  which  cannot be  predicted  with  certainty,  including  the
relative  sensitivity of the underlying  mortgages backing the assets to changes
in interest rates; a variety of economic,  geographic and other factors; and the
repayment priority of the securities in the overall securitization structures.

     In  general,   prepayments  on  the  underlying  mortgage  loans,  and  the
securities backed by these loans, increase when the level of prevailing interest
rates   declines   significantly   below  the  interest  rates  on  such  loans.
Mortgage-backed  securities  purchased at a discount to par will  experience  an
increase in yield when the  underlying  mortgages  prepay faster than  expected.
Those  securities  purchased at a premium that prepay  faster than expected will
incur a reduction in yield.  When declines in interest rates occur, the proceeds
from the prepayment of mortgage-backed securities are likely to be reinvested at
lower rates than Great American  Reserve was earning on the prepaid  securities.
As  the  level  of  prevailing   interest   rates   increases,   prepayments  on
mortgage-backed   securities   decrease  as  fewer   underlying   mortgages  are
refinanced.  When  this  occurs,  the  average  maturity  and  duration  of  the
mortgage-backed    securities   increase,   which   decreases   the   yield   on
mortgage-backed  securities  purchased  at a discount  because  the  discount is
realized as income at a slower rate and increases  the yield on those  purchased
at a premium as a result of a decrease in annual amortization of the premium.


26
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

     The following table sets forth the par value,  amortized cost and estimated
fair value of mortgage-backed  securities  including CMOs summarized by interest
rates on the underlying collateral at September 30, 1997:

                                            PAR        AMORTIZED     ESTIMATED
                                           VALUE          COST       FAIR VALUE
================================================================================
                                                  (DOLLARS IN MILLIONS)

Below 7 percent ...................     $  183.0       $  179.7       $  179.5
7 percent--8 percent ..............        330.3          333.0          336.2
8 percent--9 percent ..............         68.4           68.4           69.7
9 percent and above ...............         75.0           74.8           76.3
- ------------------------------------------------------------------------------
Total mortgage-backed 
  securities......                        $656.7         $655.9         $661.7
================================================================================

     The amortized cost and estimated fair value of  mortgage-backed  securities
including  CMOs at September  30, 1997,  summarized  by type of security were as
follows:

                                                          ESTIMATED FAIR VALUE
                                                         -----------------------
                                                                      PERCENT OF
                                              AMORTIZED                  FIXED  
                                                COST        AMOUNT    MATURITIES
================================================================================
                                                       (DOLLARS IN MILLIONS)
Pass-throughs and sequential
  and targeted amortization
  classes .................................  $  550.7     $  555.4           31%
Planned amortization classes                                       
  and accretion directed                                           
  bonds ...................................      72.3         73.1            4
Subordinated classes ......................      32.9         33.2            2
- --------------------------------------------------------------------------------
                                             $  655.9     $  661.7           37%
================================================================================

     Pass-throughs and sequential and targeted amortization classes have similar
prepayment  variability.  Pass-throughs  have  historically  provided  the  best
liquidity  in  the  mortgage-backed  securities  market  and  provide  the  best
price/performance  ratio in a highly volatile  interest rate  environment.  This
type of  security  is also  frequently  used as  collateral  in the  dollar-roll
market.  Sequential  classes pay in a strict  sequence;  all principal  payments
received by the CMO are paid to the  sequential  tranches in order of  priority.
Targeted  amortization classes provide a modest amount of prepayment  protection
when  prepayments  on the underlying  collateral  increase from those assumed at
pricing.  Thus,  they offer  slightly  better call  protection  than  sequential
classes and pass-throughs.

     Planned  amortization  classes and accretion directed bonds are some of the
most stable and liquid  instruments in the  mortgage-backed  securities  market.
Planned  amortization  class  bonds  adhere  to a fixed  schedule  of  principal
payments as long as the underlying mortgage collateral  experiences  prepayments
within a certain  range.  Changes  in  prepayment  rates are first  absorbed  by
support  classes.  This  insulates  the planned  amortization  classes  from the
consequences  of both faster  prepayments  (average life  shortening) and slower
prepayments (average life extension).

     Subordinated  CMO  classes  have  both  prepayment  and  credit  risk.  The
subordinated  classes  are  used  to  lend  credit  enhancement  to  the  senior
securities  and  as  such,   rating  agencies  require  that  this  support  not
deteriorate  due to the prepayment of the  subordinated  securities.  The credit
risk of subordinated  classes is derived from the negative  leverage of owning a
small  percentage of the  underlying  mortgage loan  collateral  while bearing a
majority of the risk of loss due to homeowner defaults.

     All  mortgage-backed  securities  are  subject  to  risks  associated  with
variable prepayments.  As a result, these securities may have a different actual
maturity  than planned at the time of purchase.  When  securities  having a cost
greater than par are backed by mortgages that prepay faster than expected, Great
American Reserve records a charge to investment income. When securities having a
cost less than par prepay faster than expected,  Great American  Reserve records
investment income.

     The degree to which a  mortgage-backed  security is  susceptible  to income
fluctuations is influenced by: (i) the difference between its cost and par; (ii)
the relative  sensitivity  of the underlying  mortgages  backing the security to
prepayment  in a changing  interest  rate  environment;  and (iii) the repayment
priority of the security in the overall securitization structure. Great American
Reserve  limits the extent of these risks by : (i) purchasing  securities  which
are backed by collateral with lower  prepayment  sensitivity  (such as mortgages
priced at a discount to par value and mortgages  that are  extremely  seasoned);
(ii)  avoiding  securities  whose  values are heavily  influenced  by changes in
prepayments (such as interest-only  and  principal-only  securities);  and (iii)
investing in securities  structured to reduce  prepayment  risk (such as planned
amortization   class   ("PAC")   and   targeted   amortization   class   ("TAC")
collateralized  mortgage  obligations).  PAC  and  TAC  instruments  represented
approximately 20 percent of Great American Reserve's mortgage-backed  securities
at September 30, 1997.

     If Great American Reserve  determines that it will dispose of an investment
held in the actively  managed fixed maturity  category,  it will either sell the
security or transfer  it to the trading  account at its fair value;  the gain or
loss is recognized immediately.  There were no such transfers in the nine months
ended September 30, 1997.  During the first nine months of 1997,  Great American
Reserve sold actively managed fixed maturity  securities  generating proceeds of
$631.2  million,  resulting in $7.1 million of investment  gains (before related
expenses,  amortization  and taxes).  Such  securities  were sold in response to
changes in the investment environment which created opportunities to enhance the
total return of the investment portfolio without adversely affecting the quality
of  the  portfolio  or  the  matching  of  expected  maturities  of  assets  and
liabilities.  The  realization  of gains and  losses  affects  the timing of the
amortization  of the  cost  of  policies  produced  and  the  cost  of  policies
purchased, as explained in note 1 to the financial statements.

      OTHER INVESTMENTS

     Credit-tenant  loans are loans on commercial  properties where the lease of
the principal tenant is assigned to the lender and the principal  tenant, or any
guarantor  of such  tenant's  obligations,  has a credit  rating  at the time of
origination  of the loan of at least BBB- or its  equivalent.  The  underwriting
guidelines  consider such factors as: (i) the lease term of the  property;  (ii)
the mortgagee's  management  ability,  including business  experience,  property
management  capabilities  and  financial  soundness;  and (iii)  such  economic,
demographic  or other  factors  that may  affect  the  income  generated  by the
property,  or its value.  The underwriting  guidelines also generally  require a
loan-to-value  ratio of 75 percent or less.  Credit-tenant  loans are carried at
amortized  cost and were $97.4  million at September 30, 1997, or 3.8 percent of
total invested assets. The total estimated fair value of credit-tenant loans was
$99.5 million at September 30, 1997.

     At  September  30,  1997,   Great  American   Reserve  held  mortgage  loan
investments  with a carrying  value of $63.0  million  (or 2.4  percent of total
invested assets) and a fair value of $66.6 million.


                                                                              27
<PAGE>

Substantially all of the mortgage loan investments were commercial loans.

     Non-current  mortgage loans were not  significant at September 30, 1997. At
September  30,  1997,  Great  American  Reserve  had a loan loss  reserve of $.9
million.  Approximately  33 percent,  21 percent  and 8 percent of the  mortgage
loans were on properties located in California, Texas and Florida, respectively.
No other state comprised greater than 7 percent of the mortgage loan balance.

     At  September  30, 1997,  Great  American  Reserve held no trading  account
securities.  Trading account  securities are investments that are purchased with
the intent to be traded prior to their  maturity,  or are believed  likely to be
disposed  of  in  the  foreseeable  future  as a  result  of  market  or  issuer
developments.  Trading  account  securities are carried at estimated fair value,
with the changes in fair value reflected in the statement of operations.

     Short-term  investments  totaled $64.2 million,  or 2.5 percent of invested
assets at September 30, 1997,  and consisted  primarily of commercial  paper and
repurchase agreements relating to government securities.

      LIQUIDITY

     Great American Reserve  generally  produces adequate cash flow from premium
collections  and  investment  income to meet its  obligations.  The  liabilities
related to insurance  policies are  primarily  long term and  generally are paid
from future  cash  flows.  Most of the  assets,  other than  policy  loans,  are
invested in bonds and other  securities,  substantially all of which are readily
marketable.  Although  there is no  present  need or intent to  dispose  of such
investments,  Great American Reserve could liquidate portions of its investments
if the need arose.

     As part of its  investment  strategy,  Great  American  Reserve enters into
reverse  repurchase  agreements  and  dollar-roll  transactions  to increase its
return on investments and improve its liquidity.  Reverse repurchase  agreements
involve a sale of securities and an agreement to repurchase the same  securities
at a later date at an agreed  upon  price.  Dollar-rolls  are similar to reverse
repurchase  agreements except that the repurchase  involves  securities that are
only  substantially  the same as the securities  sold.  These  transactions  are
accounted for as short-term collateralized borrowings.  Such borrowings averaged
approximately $47.4 million during the first nine months of 1997 (compared to an
average  of  $118.0  million  during  the  first  nine  months of 1996) and were
collateralized by investment  securities with fair values approximately equal to
the loan value. The weighted average interest rate on short-term  collateralized
borrowings  was 5.1  percent in the first nine months of 1997 and 5.3 percent in
the first nine  months of 1996.  The primary  risk  associated  with  short-term
collateralized  borrowings  is that the  counterparty  will be unable to perform
under the terms of the contract. Great American Reserve's exposure is limited to
the excess of the net  replacement  cost of the securities over the value of the
short-term  investments  (which was not material at September 30,  1997).  Great
American Reserve believes that the  counterparties to its reverse repurchase and
dollar-roll  agreements are financially  responsible  and that the  counterparty
risk is minimal.

     Of Great American  Reserve's total  insurance  liabilities at September 30,
1997  less  than 7  percent  could  not be  surrendered,  51  percent  could  be
surrendered  only by  incurring  a  surrender  charge  and 42  percent  could be
surrendered without penalty.

     Great American Reserve believes that it has adequate short-term investments
and readily marketable  investment-grade  securities to cover the payments under
contracts  containing  fixed  payment  dates plus any likely  cash needs for all
other contracts and obligations.  Great American Reserve's  investment portfolio
at September 30, 1997 included $64.2 million of short-term  investments and $1.7
billion of  publicly  traded  investment-grade  bonds.  Great  American  Reserve
believes that such  investments  could be readily sold at or near carrying value
or used to facilitate borrowings under reverse repurchase agreements.

      YEAR 2000 CONVERSION

     Great American  Reserve,  Like other companies,  has initiated  programs to
assure that all of the  computer  systems it utilizes  (including  the  computer
systems used by its outside  service  providers)  will function  properly in the
year 2000.  Although an  assessment  of the total  expected  costs  specifically
related to the year 2000 conversion has not been completed, the total amounts to
be  expensed  over the next three years are not  expected to have a  significant
effect on great american reserve's  financial position or results of operations.
Great american reserve believes it has taken steps that are reasonably  designed
to  address  the  potential  failure of  computer  systems  used by its  service
providers  and to assure its year 2000 program is  completed on a timely  basis.
However,  there can be no assurance  that the steps taken will be  sufficient to
avoid any adverse impact.


28
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================

DIRECTORS AND EXECUTIVE OFFICERS

Great  American  Reserve's  directors and  executive  officers as of February 9,
1998, are listed below:

                               PRINCIPAL BUSINESS OCCUPATION
NAME                              DURING LAST FIVE YEARS
- --------------------------------------------------------------------------------

Ngaire E. Cuneo         Since 1993, Director of Conseco's principal Insurance   
  (Age 47)              subsidiaries. Since 1992, Executive Vice President,     
                        Corporate Development of Conseco, Inc. and various      
                        positions with certain of its affiliates. Prior thereto,
                        Ms. Cuneo was Senior Vice President/Managing Director of
                        GE Capital from 1986--1992.                             
                        
Stephen C. Hilbert      Since 1979, Chairman of the Board, Chief Executive  
  (Age 52)              Officer and Director of Conseco, Inc. Since 1988,   
                        President and various positions with the Company and 
                        certain of its affiliates.  
                        
Rollin M. Dick          Since 1986, Executive Vice President, Chief Financial
  (Age 66)              Officer and Director of Conseco, Inc. and various
                        positions with the Company and certain of its 
                        affiliates.

Donald F. Gongaware     Since 1985, Executive Vice President, Chief Operations 
  (Age 62)              Officer and Director of Conseco, Inc. and various      
                        positions with certain of its affiliates.              
                      
John J. Sabl            Since 1997, Director, Executive Vice President and     
 (AGE 46)               General Counsel of Conseco, Inc. and various positions 
                        with certain of its affiliates. Prior thereto, Mr. Sabl
                        was a partner in the law firm of Sidley & Austin In    
                        Chicago, Illinois.                                     
                        
EXECUTIVE COMPENSATION

     Great American  Reserve has no full-time  employees and does not compensate
any employee, officer or director of Great American Reserve.

INDEPENDENT ACCOUNTANTS

     The financial  statements of Great American Reserve as of December 31, 1996
and 1995,  and for the year ended  December  31,  1996,  the four  months  ended
December  31, 1995,  the eight months ended August 31, 1995,  and the year ended
December 31, 1994,  included in this prospectus,  have been audited by Coopers &
Lybrand L.L.P., independent accountants,  as set forth in their report appearing
herein.

LEGAL OPINIONS

     Blazzard,  Grodd & Hasenauer,  P.C.,  Westport,  Connecticut,  has provided
advice on certain matters relating to the federal securities and income tax laws
in connection with the contracts described in this prospectus.

FINANCIAL STATEMENTS

     The financial  statements of Great  American  Reserve which are included in
this  prospectus  should be  considered  only as bearing on the ability of Great
American Reserve to meet its obligations under the contracts. They should not be
considered  as  bearing  on  the   investment   performance  of  the  investment
portfolios.  The value of the investment portfolios is affected primarily by the
performance of the underlying investments.


                                                                              29
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY
                    Financial Statements - September 30, 1997
================================================================================
                                  BALANCE SHEET

(DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNT) (UNAUDITED)
================================================================================
ASSETS
 Investments:
   Actively managed fixed maturities at fair value (amortized
    cost: $1,789.1) ................................................    $1,807.6
   Mortgage loans ..................................................        63.0
   Credit-tenant loans .............................................        97.4
   Policy loans ....................................................        80.7
   Other invested assets ...........................................        93.6
   Short-term investments ..........................................        64.2
   Assets held in separate accounts ................................       366.1
- --------------------------------------------------------------------------------
     Total investments .............................................     2,572.6
 Accrued investment income .........................................        31.4
 Cost of policies purchased ........................................       119.2
 Cost of policies produced .........................................        50.4
 Reinsurance receivables ...........................................        22.5
 Goodwill (net of accumulated amortization: $12.8) .................        48.6
 Other assets ......................................................        15.4
- --------------------------------------------------------------------------------
     Total assets ..................................................    $2,860.1
================================================================================
LIABILITIES AND SHAREHOLDER'S EQUITY
 Liabilities:
   Insurance liabilities ...........................................    $1,858.2
   Income tax liabilities ..........................................        44.6
   Investment borrowings ...........................................       172.3
   Other liabilities ...............................................        13.1
   Liabilities related to separate accounts ........................       366.1
- --------------------------------------------------------------------------------
     Total liabilities .............................................     2,454.3
- --------------------------------------------------------------------------------
 Shareholder's equity:
   Common stock and additional paid-in capital (par value
     $4.80 per share, 1,065,000 shares authorized, 1,043,565
     shares issued and outstanding) ................................       380.8
   Unrealized appreciation of securities:
     Fixed maturity securities (net of applicable deferred
      income taxes: $2.9) ..........................................         5.3
     Other investments (net of applicable deferred income
      taxes: $.3) ..................................................          .5
   Retained earnings ...............................................        19.2
- --------------------------------------------------------------------------------
     Total shareholder's equity ....................................       405.8
- --------------------------------------------------------------------------------
     Total liabilities and shareholder's equity ....................    $2,860.1
================================================================================


    The accompanying notes are an integral part of the financial statements.

30
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                        Financial Statements - Continued
================================================================================
                             STATEMENT OF OPERATIONS
(DOLLARS IN MILLIONS) (UNAUDITED)
================================================================================
                                                                  NINE MONTHS
                                                                     ENDED
                                                                 SEPTEMBER 30,
                                                              -----------------
                                                                1997      1996
================================================================================
Revenues:
  Insurance policy income ................................    $ 57.4     $ 61.4
  Net investment income ..................................     155.3      156.5
  Net investment gains ...................................       6.6         .2
- --------------------------------------------------------------------------------
    Total revenues .......................................     219.3      218.1
- --------------------------------------------------------------------------------
Benefits and expenses:
  Insurance policy benefits ..............................      43.5       41.4
  Change in future policy benefits .......................      (2.7)      (5.5)
  Interest expense on annuities and financial products ...      93.7       89.6
  Interest expense on investment borrowings ..............       1.8        4.7
  Amortization ...........................................      11.4       14.1
  Other operating costs and expenses .....................      23.1       41.9
- --------------------------------------------------------------------------------
    Total benefits and expenses ..........................     170.8      186.2
- --------------------------------------------------------------------------------
    Income before income taxes ...........................      48.5       31.9
Income tax expense .......................................      17.5       12.0
- --------------------------------------------------------------------------------
    Net income ...........................................    $ 31.0     $ 19.9
================================================================================

    The accompanying notes are an integral part of the financial statements.

                        STATEMENT OF SHAREHOLDER'S EQUITY
(DOLLARS IN MILLIONS) (UNAUDITED)
================================================================================
                                                                 NINE MONTHS
                                                                    ENDED
                                                                SEPTEMBER 30,
                                                              -----------------
                                                               1997       1996
================================================================================
Common stock and additional paid-in capital:
  Balance, beginning and end of period ...................    $380.8     $380.8
- --------------------------------------------------------------------------------
Unrealized appreciation (depreciation) of securities:
  Fixed maturity securities:
    Balance, beginning of period .........................    $ (4.4)    $ 11.8
      Change in unrealized appreciation (depreciation) ...       9.7      (25.2)
- --------------------------------------------------------------------------------
    Balance, end of period ...............................    $  5.3     $(13.4)
- --------------------------------------------------------------------------------
  Other investments:
    Balance, beginning of period .........................    $  (.2)    $   .6
      Change in unrealized appreciation (depreciation) ...        .7       (1.0)
- --------------------------------------------------------------------------------
    Balance, end of period ...............................    $   .5     $  (.4)
- --------------------------------------------------------------------------------
Retained earnings:
  Balance, beginning of period ...........................    $ 20.7     $ 49.4
    Net income ...........................................      31.0       19.9
    Dividends on common stock ............................     (32.5)     (54.4)
- --------------------------------------------------------------------------------
  Balance, end of period .................................    $ 19.2     $ 14.9
- --------------------------------------------------------------------------------
      Total shareholder's equity .........................    $405.8     $381.9
================================================================================


    The accompanying notes are an integral part of the financial statements.

                                                                              31
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                        Financial Statements - Continued
================================================================================
                             STATEMENT OF CASH FLOWS
(DOLLARS IN MILLIONS) (UNAUDITED)
================================================================================
                                                                 NINE MONTHS
                                                                    ENDED
                                                                SEPTEMBER 30,
                                                             ------------------
                                                               1997        1996
================================================================================
Cash flows from operating activities:
 Net income ..............................................   $  31.0     $ 19.9
   Adjustments to reconcile net income to net cash
    provided (used) by operating activities:
     Amortization ........................................      11.3       14.2
     Income taxes ........................................       8.8       (3.2)
     Insurance liabilities ...............................    (103.6)     (28.4)
     Interest credited to insurance liabilities ..........      93.7       89.6
     Fees charged to insurance liabilities ...............     (23.8)     (24.7)
     Accrual and amortization of investment income .......        .6         .1
     Deferral of cost of policies produced ...............     (17.9)      (8.0)
     Net investment gains ................................      (6.6)       (.2)
     Other ...............................................     (12.3)      (1.7)
- --------------------------------------------------------------------------------
       Net cash provided (used) by operating activities ..     (18.8)      57.6
- --------------------------------------------------------------------------------
Cash flows from investing activities:
 Sales of investments ....................................     631.2      668.3
 Maturities and redemptions ..............................      86.6       97.1
 Purchases of investments ................................    (679.5)    (718.8)
- --------------------------------------------------------------------------------
       Net cash provided by investing activities .........      38.3       46.6
- --------------------------------------------------------------------------------
Cash flows from financing activities:
 Deposits to insurance liabilities .......................     172.6      124.7
 Investment borrowings ...................................     123.9       35.7
 Withdrawals from insurance liabilities ..................    (234.1)    (220.1)
 Dividends paid on common stock ..........................     (32.5)     (44.5)
- --------------------------------------------------------------------------------
       Net cash provided (used) by financing activities ..      29.9     (104.2)
- --------------------------------------------------------------------------------
       Net increase in short-term investments ............      49.4       --
Short-term investments, beginning of period ..............      14.8       19.0
- --------------------------------------------------------------------------------
Short-term investments, end of period ....................   $  64.2    $  19.0
================================================================================


    The accompanying notes are an integral part of the financial statements.

32
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                          Notes to Financial Statements
================================================================================

     The following notes should be read in conjunction with the notes to audited
financial statements included elsewhere in this Prospectus.

      SIGNIFICANT ACCOUNTING POLICIES
      ORGANIZATION AND BASIS OF PRESENTATION

     Great  American   Reserve   Insurance   Company  (the  "Company")   markets
tax-qualified annuities and certain employee benefit-related  insurance products
through professional independent agents. Since August 1995, the Company has been
a wholly owned subsidiary of Conseco,  Inc.  ("Conseco"),  a financial  services
holding  company engaged in the  development,  marketing and  administration  of
annuity,  individual  health  insurance and individual life insurance  products.
During 1994,  Conseco  effectively owned 36 percent of the Company,  through its
ownership  interest in CCP Insurance,  Inc. ("CCP"), a holding company organized
for  companies  previously  acquired  by Conseco  Capital  Partners,  L.P.  (the
"Partnership"),  a limited  partnership  organized  by Conseco.  The Company was
acquired by the  Partnership  in 1990 (the  "Partnership  Acquisition").  During
1995, Conseco's ownership in CCP (and in the Company) increased to 49 percent as
a result of purchases  of CCP common  stock by CCP and Conseco.  In August 1995,
Conseco  completed the purchase of the  remaining  shares of CCP common stock it
did not  already  own in a  transaction  pursuant  to which CCP was merged  with
Conseco,   with  Conseco   being  the   surviving   corporation   (the  "Conseco
Acquisition").

     The accompanying  financial  statements give effect to "push down" purchase
accounting to reflect the Partnership  Acquisition and the Conseco  Acquisition.
As a result of  applying  "push down"  purchase  accounting:  (i) the  Company's
financial  position  and results of  operations  for periods  subsequent  to the
Partnership  Acquisition and before the Conseco  Acquisition (the "prior basis")
reflect the  Partnership's  cost to acquire the  Company's  asset and  liability
accounts  based upon their  estimated fair values at the purchase date; and (ii)
the  Company's   financial  position  and  results  of  operations  for  periods
subsequent  to the Conseco  Acquisition  reflect  Conseco's  cost to acquire the
Company's asset and liability accounts based upon their estimated fair values at
the purchase date.

     The  unaudited  financial  statements  as of  September  30, 1997 and 1996,
reflect all adjustments,  consisting only of normal  recurring items,  which are
necessary  to present  fairly the  Company's  financial  position and results of
operations  on  a  basis  consistent  with  that  of  prior  audited   financial
statements.

     In preparing  financial  statements in conformity  with generally  accepted
accounting principles, the Company is required to make estimates and assumptions
that  significantly  affect various reported amounts.  For example,  the Company
uses  significant  estimates and assumptions in calculating the cost of policies
produced, the cost of policies purchased,  insurance liabilities,  guaranty fund
assessment  accruals and deferred  income taxes.  If future  experience  differs
materially  from  these  estimates  and  assumptions,  the  Company's  financial
statements could be affected.

      ADJUSTMENT TO ACTIVELY MANAGED FIXED MATURITY SECURITIES

     The Company  classifies  fixed maturity  securities into three  categories:
"actively  managed",  and "trading account" (which are carried at estimated fair
value) and "held to maturity" (which are carried at amortized cost). The Company
did not carry any fixed  maturity  securities in the trading  account or held to
maturity categories at September 30, 1997. Adjustments to carry actively managed
fixed  maturity  securities  at fair value have no effect on  earnings,  but are
recorded,  net of tax, as a component of  shareholder's  equity.  The  following
table summarizes the effect of these adjustments as of September 30, 1997:

                                                 EFFECT OF
                                                FAIR VALUE
                                               ADJUSTMENT ON
                                                 ACTIVELY
                                    BALANCE       MANAGED
                                    BEFORE        FIXED       REPORTED
                                  ADJUSTMENT    MATURITIES     AMOUNT
- ----------------------------------------------------------------------
                                            (DOLLARS IN MILLIONS)
Actively managed fixed
  maturity securities ..........   $1,789.1       $18.5      $1,807.6
Cost of policies purchased .....      128.1        (8.9)        119.2
Cost of policies produced ......       51.8        (1.4)         50.4
Income tax liabilities .........       41.7         2.9          44.6
Net unrealized appreciation of
  fixed maturity securities ....       --           5.3           5.3

SHAREHOLDER'S EQUITY

     The Company paid  shareholder  dividends of $32.5 million and $44.5 million
during the nine  months  ended  September  30, 1997 and 1996,  respectively.  In
addition,  during the first nine months of 1996, the Company forgave receivables
from Conseco totaling $9.9 million.  This transaction is reflected as a dividend
to Conseco in the accompanying statement of shareholder's equity.

RELATED PARTY TRANSACTIONS

     The Company  operates  without  direct  employees  through  management  and
service  agreements  with  subsidiaries  of  Conseco.  Fees  for  such  services
(including  data  processing,  executive  management and  investment  management
services) are based on Conseco's  direct and directly  allocable costs plus a 10
percent margin.  Total fees paid to Conseco were $28.0 million and $32.6 million
during the nine months ended September 30, 1997 and 1996, respectively.


                                                                              33
<PAGE>

================================================================================
REPORT OF INDEPENDENT ACCOUNTANTS
================================================================================

To the Shareholders and Board of Directors
Great American Reserve Insurance Company

     We have audited the  accompanying  balance sheet of Great American  Reserve
Insurance  Company (the  "Company")  as of December  31, 1996 and 1995,  and the
related  statements of operations,  shareholder's  equity and cash flows for the
year ended  December  31, 1996 and the four months ended  December 31, 1995.  We
have also  audited the  accompanying  statements  of  operations,  shareholder's
equity and cash flows of the Company for the eight months ended August 31, 1995,
and the  year  ended  December  31,  1994,  based  on the  basis  of  accounting
applicable  to  periods  prior to the  adoption  of push  down  accounting  upon
Conseco,  Inc.'s  purchase  of all  common  shares  of the  Company  it did  not
previously  own (see note 1 of the notes to financial  statements  regarding the
adoption  of  push  down  accounting).   These  financial   statements  are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material  respects,  the  financial  position of Great  American  Reserve
Insurance  Company as of  December  31,  1996 and 1995,  and the  results of its
operations  and its cash flows for the year ended  December 31,  1996,  the four
months ended  December 31, 1995,  the eight months ended August 31, 1995 and the
year ended December 31, 1994, in conformity with generally  accepted  accounting
principles.


COOPERS & LYBRAND L.L.P.
Indianapolis, Indiana
March 14, 1997


34
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                Financial Statements - December 31, 1996 and 1995
================================================================================
                                  BALANCE SHEET
(DOLLARS IN MILLIONS, EXCEPT PER SHARE AMOUNT)

<TABLE>
<CAPTION>
========================================================================================
                                                                       1996       1995
========================================================================================
<S>                                                                  <C>        <C>     
ASSETS
 Investments:
   Actively managed fixed maturities at fair value
     (amortized cost: 1996--$1,810.8; 1995--$1,980.1) ............   $1,795.1   $2,030.9
   Mortgage loans ................................................       77.3       95.5
   Credit-tenant loans ...........................................       93.4       79.4
   Policy loans ..................................................       80.8       84.7
   Other invested assets .........................................       89.0       37.8
   Short-term investments ........................................       14.8       19.0
   Assets held in separate accounts ..............................      232.4      137.5
- ----------------------------------------------------------------------------------------
     Total investments ...........................................    2,382.8    2,484.8
 Accrued investment income .......................................       32.9       34.0
 Cost of policies purchased ......................................      143.0      120.0
 Cost of policies produced .......................................       38.2       24.0
 Reinsurance receivables .........................................       25.7       27.0
 Goodwill (net of accumulated amortization: 1996--$11.7;                                
  1995--$10.2) ...................................................       49.7       53.0
 Other assets ....................................................        8.2       14.0
- ----------------------------------------------------------------------------------------
     Total assets ................................................   $2,680.5   $2,756.8
- ----------------------------------------------------------------------------------------
LIABILITIES AND SHAREHOLDER'S EQUITY                                                    
 Liabilities:                                                                           
   Insurance liabilities .........................................   $1,957.5   $2,039.1
   Income tax liabilities ........................................       29.8       39.0
   Investment borrowings .........................................       48.4       84.2
   Other liabilities .............................................       15.5       14.4
   Liabilities related to separate accounts ......................      232.4      137.5
- ----------------------------------------------------------------------------------------
     Total liabilities ...........................................    2,283.6    2,314.2
- ----------------------------------------------------------------------------------------
 Shareholder's equity:                                                                  
   Common stock and additional paid-in capital (par value $4.80                         
     per share, 1,065,000 shares authorized, 1,043,565 shares                           
     issued and outstanding) .....................................      380.8      380.8
   Unrealized appreciation (depreciation) of securities:                                
     Fixed maturity securities (net of applicable deferred                              
       income taxes:                                                                    
       1996--$(2.4); 1995--$6.8) .................................       (4.4)      11.8
     Other investments (net of applicable deferred income taxes:                        
       1996--$(.1); 1995--$.4) ...................................        (.2)        .6
   Retained earnings .............................................       20.7       49.4
- ----------------------------------------------------------------------------------------
     Total shareholder's equity ..................................      396.9      442.6
- ----------------------------------------------------------------------------------------
     Total liabilities and shareholder's equity ..................   $2,680.5   $2,756.8
========================================================================================
</TABLE>


    The accompanying notes are an integral part of the financial statements.


                                                                              35
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                        Financial Statements - Continued
================================================================================
                             STATEMENT OF OPERATIONS
(DOLLARS IN MILLIONS)
================================================================================

<TABLE>
<CAPTION>
                                                                                            PRIOR BASIS
                                                                                    --------------------------
                                                           YEAR       FOUR MONTHS   EIGHT MONTHS     YEAR
                                                           ENDED         ENDED         ENDED         ENDED
                                                        DECEMBER 31,  DECEMBER 31,   AUGUST 31,   DECEMBER 31,
                                                           1996          1995          1995          1994
==============================================================================================================
<S>                                                       <C>           <C>           <C>           <C>   
Revenues:
  Insurance policy income ...........................     $ 81.4        $ 31.8        $ 60.5        $ 98.6
  Net investment income .............................      218.4          74.2         136.4         187.9 
  Net investment gains ..............................        2.7          12.5           7.3            .2 
- --------------------------------------------------------------------------------------------------------------
    Total revenues ..................................      302.5         118.5         204.2         286.7 
- --------------------------------------------------------------------------------------------------------------
Benefits and expenses:                                                                                     
  Insurance policy benefits .........................       54.9          18.9          45.9          66.2 
  Change in future policy benefits ..................       (3.7)           .2          (4.3)         (1.3)
  Interest expense on annuities and financial                                                              
   products .........................................      129.4          44.2          74.6         101.4 
  Interest expense on investment borrowings .........        6.2           1.0           3.6           2.9 
  Amortization related to operations ................       17.8           5.3          11.7          16.0 
  Amortization related to investment gains ..........        2.5          10.0           4.3           2.7 
  Other operating costs and expenses ................       54.3          13.1          23.7          37.3 
- --------------------------------------------------------------------------------------------------------------
    Total benefits and expenses .....................      261.4          92.7         159.5         225.2 
- --------------------------------------------------------------------------------------------------------------
    Income before income taxes ......................       41.1          25.8          44.7          61.5 
Income tax expense ..................................       15.4           9.7          16.5          22.7 
- --------------------------------------------------------------------------------------------------------------
    Net income ......................................     $ 25.7        $ 16.1        $ 28.2        $ 38.8 
==============================================================================================================
</TABLE>

    The accompanying notes are an integral part of the financial statements.

                        STATEMENT OF SHAREHOLDER'S EQUITY
(DOLLARS IN MILLIONS)
================================================================================

<TABLE>
<CAPTION>
                                                                                            PRIOR BASIS
                                                                                    --------------------------
                                                           YEAR       FOUR MONTHS   EIGHT MONTHS     YEAR
                                                           ENDED         ENDED         ENDED         ENDED
                                                        DECEMBER 31,  DECEMBER 31,   AUGUST 31,   DECEMBER 31,
                                                           1996          1995          1995          1994
==============================================================================================================
<S>                                                       <C>           <C>           <C>           <C>   
Common stock and additional paid-in capital:
  Balance, beginning of period ......................     $380.8        $380.8        $339.7        $339.7
    Adjustment of balance due to new accounting basis       --            --            41.1          --
- --------------------------------------------------------------------------------------------------------------
  Balance, end of period ............................     $380.8        $380.8        $380.8        $339.7
- --------------------------------------------------------------------------------------------------------------
Unrealized appreciation (depreciation) of securities:
  Fixed maturity securities:
    Balance, beginning of period ....................     $ 11.8        $  1.3        $(53.0)       $ 33.3
      Change in unrealized appreciation
       (depreciation) ...............................      (16.2)         10.5          55.7         (86.3)
      Adjustment of balance due to new accounting
       basis ........................................       --            --            (1.4)         --
- --------------------------------------------------------------------------------------------------------------
    Balance, end of period ..........................     $ (4.4)       $ 11.8        $  1.3        $(53.0)
- --------------------------------------------------------------------------------------------------------------
  Other investments:
    Balance, beginning of period ....................     $   .6        $   .6        $ (2.1)       $  (.1)
      Change in unrealized appreciation
       (depreciation) ...............................        (.8)         --             3.3          (2.0)
      Adjustment of balance due to new accounting
       basis ........................................       --            --             (.6)         --
- --------------------------------------------------------------------------------------------------------------
    Balance, end of period ..........................     $  (.2)       $   .6        $   .6        $ (2.1)
- --------------------------------------------------------------------------------------------------------------
Retained earnings:                                                                                         
  Balance, beginning of period ......................     $ 49.4        $ 33.3        $ 80.3        $ 75.6 
    Net income ......................................       25.7          16.1          28.2          38.8 
    Dividends on common stock .......................      (54.4)         --           (41.2)        (34.1)
    Adjustment of balance due to new accounting basis       --            --           (34.0)         --   
- --------------------------------------------------------------------------------------------------------------
  Balance, end of period ............................     $ 20.7        $ 49.4        $ 33.3        $ 80.3 
- --------------------------------------------------------------------------------------------------------------
      Total shareholder's equity ....................     $396.9        $442.6        $416.0        $364.9 
==============================================================================================================
</TABLE>


    The accompanying notes are an integral part of the financial statements.

36
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                        Financial Statements - Continued
================================================================================
                             STATEMENT OF CASH FLOWS
(DOLLARS IN MILLIONS)
================================================================================

<TABLE>
<CAPTION>
                                                                                            PRIOR BASIS
                                                                                    --------------------------
                                                           YEAR       FOUR MONTHS   EIGHT MONTHS     YEAR
                                                           ENDED         ENDED         ENDED         ENDED
                                                        DECEMBER 31,  DECEMBER 31,   AUGUST 31,   DECEMBER 31,
                                                           1996          1995          1995          1994
==============================================================================================================
<S>                                                       <C>           <C>           <C>           <C>   
Cash flows from operating activities:
  Net income .........................................    $  25.7      $  16.1        $  28.2       $  38.8
    Adjustments to reconcile net income to net
      cash provided by operating activities:
        Amortization .................................       20.4         15.3           16.0          18.7 
        Income taxes .................................       (3.9)         2.3            2.9           1.3 
        Insurance liabilities ........................      (40.5)       (25.8)         (14.0)        (10.5)
        Interest credited to insurance liabilities ...      129.4         44.2           74.6         101.4 
        Fees charged to insurance liabilities ........      (32.8)       (10.3)         (22.2)        (36.5)
        Accrual and amortization of investment income         3.1          3.2           (1.8)         (1.2)
        Deferral of cost of policies produced ........      (13.2)        (3.0)          (6.6)         (9.4)
        Investment gains .............................       (2.7)       (12.5)          (7.3)          (.2)
        Other ........................................       (8.9)        (8.9)          (3.2)          5.0 
- --------------------------------------------------------------------------------------------------------------
          Net cash provided by operating activities ..       76.6         20.6           66.6         107.4 
- --------------------------------------------------------------------------------------------------------------
Cash flows from investing activities:                                                                       
  Sales of investments ...............................      988.9        513.2          406.5         586.0 
  Maturities and redemptions .........................      101.7         60.4           57.5         118.4 
  Purchases of investments ...........................     (954.2)      (532.2)        (476.2)       (786.9)
- --------------------------------------------------------------------------------------------------------------
          Net cash provided (used) by investing
           activities ................................      136.4         41.4          (12.2)        (82.5)
- --------------------------------------------------------------------------------------------------------------
Cash flows from financing activities:                                                                       
  Deposits to insurance liabilities ..................      169.8         50.8          104.4         146.0 
  Cash paid in reinsurance recapture .................       --          (71.1)          --            --   
  Investment borrowings ..............................      (35.8)       (36.8)         121.0         (58.3)
  Withdrawals from insurance liabilities .............     (306.7)       (71.9)        (166.3)       (171.4)
  Dividends paid on common stock .....................      (44.5)        --            (41.2)        (34.1)
- --------------------------------------------------------------------------------------------------------------
          Net cash provided (used) by financing
           activities ................................     (217.2)      (129.0)          17.9        (117.8)
- --------------------------------------------------------------------------------------------------------------
          Net increase (decrease) in short-term
           investments ...............................        4.2)       (67.0)          72.3         (92.9)
Short-term investments, beginning of period ..........       19.0         86.0           13.7         106.6 
- --------------------------------------------------------------------------------------------------------------
Short-term investments, end of period ................    $  14.8      $  19.0        $  86.0       $  13.7 
==============================================================================================================
</TABLE>


    The accompanying notes are an integral part of the financial statements.

                                                                              37
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

1.   SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION AND BASIS OF PRESENTATION

     Great  American   Reserve   Insurance   Company  (the  "Company")   markets
tax-qualified annuities and certain employee benefit-related  insurance products
through professional independent agents. Since August 1995, the Company has been
a wholly owned subsidiary of Conseco,  Inc.  ("Conseco"),  a financial  services
holding  company engaged in the  development,  marketing and  administration  of
annuity,  individual  health  insurance and individual life insurance  products.
During 1994,  Conseco  effectively owned 36 percent of the Company,  through its
ownership  interest in CCP Insurance,  Inc. ("CCP"), a holding company organized
for  companies  previously  acquired  by Conseco  Capital  Partners,  L.P.  (the
"Partnership"),  a limited  partnership  organized  by Conseco.  The Company was
acquired by the  Partnership  in 1990 (the  "Partnership  Acquisition").  During
1995, Conseco's ownership in CCP (and in the Company) increased to 49 percent as
a result of purchases  of CCP common  stock by CCP and Conseco.  In August 1995,
Conseco  completed the purchase of the  remaining  shares of CCP common stock it
did not  already  own in a  transaction  pursuant  to which CCP was merged  with
Conseco,   with  Conseco   being  the   surviving   corporation   (the  "Conseco
Acquisition").

     The accompanying  financial  statements give effect to "push down" purchase
accounting to reflect the Partnership  Acquisition and the Conseco  Acquisition.
As a result of  applying  "push down"  purchase  accounting:  (i) the  Company's
financial  position  and results of  operations  for periods  subsequent  to the
Partnership  Acquisition and before the Conseco  Acquisition (the "prior basis")
reflect the  Partnership's  costs to acquire the  Company's  asset and liability
accounts  based upon their  estimated fair values at the purchase date; and (ii)
the  Company's   financial  position  and  results  of  operations  for  periods
subsequent  to the Conseco  Acquisition  reflect  Conseco's  cost to acquire the
Company's asset and liability accounts based upon their estimated fair values at
the purchase date.

     The effect of the adoption of the new basis of  accounting on the Company's
balance sheet accounts on August 31, 1995, was as follows (dollars in millions):

                                                              DEBIT
                                                            (CREDIT)
- --------------------------------------------------------------------
Cost of policies purchased ...............................  $ 59.0
Cost of policies produced ................................   (27.0)
Goodwill .................................................   (15.1)
Insurance liabilities ....................................    (1.2)
Income tax liabilities ...................................   (11.9)
Other ....................................................     1.3
Common stock and additional paid-in capital ..............   (41.1)
Net unrealized appreciation of fixed maturity securities .     1.4
Net unrealized appreciation of other investments .........      .6
Retained earnings ........................................    34.0

     The  accompanying  financial  statements  also  include  the  effect of the
December  31,  1994,  merger  of  Jefferson   National  Life  Insurance  Company
("Jefferson  National",  which was acquired by the Partnership in 1990) into the
Company.  This  merger  has  been  accounted  for  as a  pooling  of  interests;
therefore,  the assets and  liabilities  of each company  have been  combined at
their book values and the  statements of  operations,  shareholder's  equity and
cash flows have been reported as if the merger had occurred on January 1, 1994.

     The accompanying financial statements have been prepared in conformity with
generally accepted accounting principles ("GAAP"), which differ in some respects
from statutory  accounting  practices  followed in the  preparation of financial
statements  submitted to state insurance  departments.  The financial statements
prepared in conformity with GAAP include amounts based on informed estimates and
judgment of management,  with  consideration  given to materiality.  Significant
estimates and  assumptions  are utilized in the  calculation of cost of policies
produced,  cost of policies  purchased,  insurance  liabilities,  guaranty  fund
assessment accruals and deferred income taxes. Actual experience may differ from
those estimates. Certain amounts from the 1995 and 1994 financial statements and
notes have been reclassified to conform with the 1996 presentation.

      INVESTMENTS

     Fixed maturity  investments  are securities  that mature more than one year
after issuance.  They include bonds,  notes receivable and preferred stocks with
mandatory redemption features and are classified as follows:

     Actively  managed--fixed  maturity  securities  that  may be sold  prior to
maturity due to changes that might occur in market interest rates, issuer credit
quality or the Company's liquidity requirements. Actively managed fixed maturity
securities are carried at estimated  fair value and the unrealized  gain or loss
is recorded net of tax and related adjustments described below as a component of
shareholder's equity.

     Trading account--fixed  maturity securities are bought and held principally
for the purpose of selling them in the near term. Trading account securities are
carried at estimated fair value.  Unrealized gains or losses are included in net
investment  gains  (losses).  The  Company  did not  hold  any  trading  account
securities during 1996, 1995 or 1994.

     Held  to  maturity--(all   other  fixed  maturity   securities)  are  those
securities  which the Company has the  ability  and  positive  intent to hold to
maturity,  and are carried at amortized  cost.  The Company may dispose of these
securities  if the  credit  quality of the issuer  deteriorates,  if  regulatory
requirements change or under other unforeseen circumstances. The Company has not
held any securities in this classification during 1996, 1995 or 1994.

     Anticipated  returns,  including  investment  gains  and  losses,  from the
investment  of   policyholder   balances  are  considered  in  determining   the
amortization  of the  cost  of  policies  purchased  and the  cost  of  policies
produced.  When  actively  managed  fixed  maturity  securities  are  stated  at
estimated  fair value,  an adjustment to the cost of policies  purchased and the
cost of policies  produced may be necessary  if a change in  amortization  would
have been recorded if such  securities had been sold at their fair value and the
proceeds reinvested at current yields. Furthermore, if future yields expected to
be earned on such securities  decline,  it may be necessary to increase  certain
insurance  liabilities.  Adjustments to such liabilities are required when their
balances, in addition to future net cash flows


38
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

(including  investment  income),  are  insufficient to cover future benefits and
expenses.

     Unrealized  gains and losses and the related  adjustments  described in the
preceding paragraph have no effect on earnings, but are recorded, net of tax, as
a component of shareholder's  equity.  The following table summarizes the effect
of these adjustments as of December 31, 1996:

                                                 EFFECT OF
                                                FAIR VALUE
                                               ADJUSTMENT ON
                                                 ACTIVELY
                                    BALANCE       MANAGED
                                    BEFORE        FIXED       REPORTED
                                  ADJUSTMENT    MATURITIES     AMOUNT
- ----------------------------------------------------------------------
                                            (DOLLARS IN MILLIONS)
Actively managed fixed
  maturity securities ..........   $1,810.8      $(15.7)     $1,795.1
Cost of policies purchased .....      135.2         7.8         143.0
Cost of policies produced ......       37.1         1.1          38.2
Income tax liabilities .........       32.2        (2.4)         29.8
Net unrealized depreciation of
  fixed maturities .............       --          (4.4)         (4.4)

     When  changes  in  conditions  cause  a  fixed  maturity  investment  to be
transferred to a different category (e.g. actively managed,  held to maturity or
trading),  the security is  transferred to the new category at its fair value at
the date of the transfer. There were no such transfers in 1996, 1995 or 1994. At
the  transfer  date,  the  security's  unrealized  gain or loss is  recorded  as
follows:

     o    For transfers to the trading category,  the unrealized gain or loss is
          recognized in earnings;

     o    For transfers from the trading  category,  the unrealized gain or loss
          already recognized in earnings is not reversed;

     o    For  transfers  to  actively  managed  from  held  to  maturity,   the
          unrealized gain or loss is recognized in shareholder's equity; and

     o    For  transfers  to  held  to  maturity  from  actively  managed,   the
          unrealized  gain or  loss at the  date  of  transfer  continues  to be
          recognized  in  shareholder's  equity,  but is  amortized  as a  yield
          adjustment until ultimately sold.

     Credit-tenant loans are loans for commercial  properties which require: (i)
the lease of the principal tenant to be assigned to the Company;  (ii) the lease
to produce adequate cash flow to fund substantially all the cash requirements of
the loan;  and (iii) the  principal  tenant,  or the  guarantor of such tenant's
obligations,  to have an  investment-grade  credit rating when the loan is made.
These loans also must be  collateralized  by the value of the related  property.
Underwriting guidelines take into account such factors as: (i) the lease term of
the  property;  (ii)  the  borrower's  management  ability,  including  business
experience,  property management capabilities and financial soundness; and (iii)
such economic, demographic or other factors that may affect the income generated
by the property or its value. The underwriting  guidelines  generally  require a
loan-to-value  ratio of 75 percent or less.  Credit-tenant loans and traditional
mortgage loans are carried at amortized cost.

     Policy loans are stated at their current unpaid principal balance.

     Short-term  investments  include commercial paper,  invested cash and other
investments  purchased with maturities of less than three months and are carried
at amortized cost,  which  approximates  fair value.  The Company  considers all
short-term investments to be cash equivalents.

     Fees  received  and  costs  incurred  in  connection  with  origination  of
investments,  principally mortgage loans, are deferred.  Fees, costs,  discounts
and premiums are amortized as yield adjustments over the contractual life of the
investments.  Anticipated  prepayments on  mortgage-backed  securities are taken
into consideration in determining estimated future yields on such securities.

     The specific  identification  method is used to account for the disposition
of investments.  The  differences  between sale proceeds and carrying values are
reported as investment gains and losses,  or as adjustments to investment income
if the proceeds are prepayments by issuers prior to maturity.

     The Company regularly evaluates investment securities,  credit-tenant loans
and  mortgage  loans  based on current  economic  conditions,  past  credit loss
experience and other  circumstances  of the investee.  A decline in a security's
net  realizable  value that is other than  temporary is treated as an investment
loss and the cost basis of the security is reduced to its estimated  fair value.
Impaired  loans  are  revalued  at the  present  value of  expected  cash  flows
discounted  at the loan's  effective  interest rate when it is probable that the
Company will be unable to collect all amounts due  according to the  contractual
terms of the agreement.  The Company accrues interest on the net carrying amount
of impaired loans.

     As part of the Company's  investment  strategy,  the Company may enter into
reverse  repurchase  agreements  and  dollar-roll  transactions  to increase its
investment return or to improve liquidity.  These transactions are accounted for
as collateral borrowings,  where the amount borrowed is equal to the sales price
of the underlying securities.

      SEPARATE ACCOUNTS

     Separate  accounts are funds on which investment income and gains or losses
accrue  directly  to certain  policyholders.  The assets of these  accounts  are
legally  segregated.  They are not subject to the claims  which may arise out of
any other business of the Company.  The Company reports  separate account assets
at market value;  the  underlying  investment  risks are assumed by the contract
holders.  The Company  records the related  liabilities  at amounts equal to the
underlying  assets;  the fair value of these  liabilities  equals their carrying
amount.

      COST OF POLICIES PURCHASED

     The cost of policies  purchased  represents the portion of the  acquisition
cost that was  allocated to the value of the right to receive  future cash flows
from  insurance  contracts  existing at the date such  insurance  contracts were
acquired.  The value of cost of policies purchased is the actuarially determined
present  value of the projected  future cash flows from the insurance  contracts
existing at the acquisition  date. The method used to value the cost of policies
purchased is consistent  with the valuation  methods used most commonly to value
blocks  of  insurance  business,   which  is  also  consistent  with  the  basic
methodology  generally  used to value  assets.  The method used is summarized as
follows:

     o    Identify the expected future cash flows from the blocks of business.

     o    Identify the risks inherent in realizing those cash flows (i.e.,  what
          is the probability that the cash flows will be realized).

     o    Identify the rate of return  necessary  considering the risks inherent
          in realizing the cash flows.


                                                                              39
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

     o    Determine the value of the policies by discounting the expected future
          cash flows by the discount rate required.

     The expected future cash flows used in determining  such value are based on
actuarially  determined  projections of future premium  collections,  mortality,
surrenders,  operating expenses,  changes in insurance  liabilities,  investment
yields on the assets  held to back the  policy  liabilities  and other  factors.
These  projections  take into  account  all  factors  known or  expected  at the
valuation date,  based on the collective  judgment of the Company's  management.
Actual  experience  on  purchased  business  may vary  from  projections  due to
differences in renewal premiums collected,  investment spread,  investment gains
or losses, mortality and morbidity costs and other factors.

     The  discount  rate used to  determine  the  value of the cost of  policies
purchased  is the rate of return  required  in order to  invest in the  business
being  acquired.  In  determining  this required  rate of return,  the following
factors are considered:

     o    The  magnitude  of the risks  associated  with  each of the  actuarial
          assumptions used in determining expected future cash flows.

     o    The cost of capital required to fund the acquisition.

     o    The  likelihood  of changes in projected  future cash flows that might
          occur if there are changes in insurance regulations and tax laws.

     o    The  acquired  business  compatibility  with other  activities  of the
          Company that may favorably affect future cash flows.

     o    The complexity of the acquired business.

     o    Recent prices (i.e.,  discount rates used in  determining  valuations)
          paid by others to acquire similar blocks of business.

     After the cost of policies  purchased is determined,  it is amortized based
on the incidence of the expected cash flows.  This asset is amortized  using the
interest rate credited to the underlying policies.

     If renewal  premiums  collected,  investment  spread,  investment  gains or
losses, mortality and morbidity costs or other factors differ from expectations,
amortization  of the cost of policies  purchased is adjusted.  For example,  the
sale of a fixed maturity  investment may result in a gain (or loss). If the sale
proceeds are reinvested at a lower (or higher)  earnings rate, there may also be
a reduction  (or increase) in future  investment  spread.  Amortization  must be
increased  (decreased)  to reflect the change in the  incidence of expected cash
flows  consistent  with the  methods  used  with the cost of  policies  produced
(described below).

     Each  year,  the  recoverability  of the  cost  of  policies  purchased  is
evaluated by line of business within each block of purchased insurance business.
If current estimates indicate that the existing insurance liabilities,  together
with the  present  value of future net cash  flows  from the blocks of  business
purchased,  will be insufficient to recover the cost of policies purchased,  the
difference is charged to expense.  Amortization is adjusted  consistent with the
methods used with the cost of policies produced (as described below).

     The cost of policies  purchased related to the original  acquisition of the
Company by the  Partnership  in 1990 is  amortized  under a  slightly  different
method than that described above. However, the effect of the different method on
1996 net income was insignificant.

      COST OF POLICIES PRODUCED

     Costs which vary with and are primarily  related to the  acquisition of new
business  are  deferred  to the extent  that such costs are deemed  recoverable.
These  costs  include   commissions,   certain  costs  of  policy  issuance  and
underwriting  and  certain  agency  expenses.  For  traditional  life and health
contracts,  deferred  costs are  amortized  with  interest in relation to future
anticipated  premium  revenue  using  the  same  assumptions  that  are  used in
calculating the insurance  liabilities.  For immediate  annuities with mortality
risks, deferred costs are amortized in relation to the present value of benefits
to be paid.  For universal  life-type,  interest-sensitive  and  investment-type
contracts,  deferred  costs are  amortized  in relation to the present  value of
expected gross profits from these contracts,  discounted using the interest rate
credited to the policy (currently, 5 percent to 8 percent).

     Recoverability  of the unamortized  balance of cost of policies produced is
evaluated regularly and considers  anticipated  investment income. For universal
life-type contracts and investment-type  contracts, the accumulated amortization
is adjusted  (whether an increase or a decrease)  whenever  there is a change in
the  estimated  gross  profits  expected over the life of a block of business in
order to maintain a constant  relationship  between amortization and the present
value  (discounted  at the rate of interest  that  accrues to the  policies)  of
expected  gross  profits.   For  traditional  and  most  other  contracts,   the
unamortized  asset balance is reduced by a charge to income only when the sum of
the present value of discounted future cash flows and the policy  liabilities is
not sufficient to cover such asset balance.

      GOODWILL

     The excess of the cost of  acquiring  the  Company's  net  assets  over its
estimated  fair values is recorded as  goodwill  and is being  amortized  on the
straight-line basis over a 40-year period. The Company periodically assesses the
recoverability  of  goodwill  through  projections  of  future  earnings  of the
acquired  business.  Such assessment is made based on whether  goodwill is fully
recoverable  from  projected  undiscounted  net cash flows from  earnings of the
acquired business over the remaining  amortization period. If future evaluations
of goodwill indicate a material change in the factors supporting  recoverability
over the remaining amortization period, all or a portion of goodwill may need to
be written  off or the  amortization  period  shortened  (no such  changes  have
occurred).

      INSURANCE LIABILITIES, RECOGNITION OF INSURANCE POLICY INCOME AND RELATED
      BENEFITS AND EXPENSES

     Reserves for traditional and  limited-payment  life insurance contracts are
generally  calculated using the net level premium method based on assumptions as
to investment  yields,  mortality,  morbidity,  withdrawals  and dividends.  The
assumptions  are based on  projections  using past and expected  experience  and
include provisions for possible adverse deviation. These assumptions are made at
the time the  contract  is  issued  or,  in the case of  contracts  acquired  by
purchase, at the purchase date.

     Reserves for universal life-type and investment-type contracts are based on
the  contract  account  balance,  if future  benefit  payments  in excess of the
account  balance are not  guaranteed,  or on the present value of future benefit
payments when such payments are  guaranteed.  Additional  increases to insurance
liabilities  are made if future  cash  flows  including  investment  income  are
insufficient to cover future benefits and expenses.

     For  investment-type  contracts  without  mortality  risk (such as deferred
annuities and immediate  annuities with benefits paid for a period  certain) and
for  contracts  that permit the  Company or the  insured to make  changes in the
contract terms (such as single-pre-


40
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

mium whole life and universal  life),  premium deposits and benefit payments are
recorded as increases or decreases in a liability account rather than as revenue
and  expense.  Amounts  charged  against the  liability  account for the cost of
insurance,  policy  administration  and  surrender  penalties  are  recorded  as
revenues.  Interest  credited to the liability account and benefit payments made
in excess of the contract liability account balance are charged to expense.

     For traditional life insurance contracts, premiums are recognized as income
when due. Benefits and expenses are associated with earned premiums resulting in
their level  recognition  over the premium paying period of the contracts.  Such
recognition is accomplished through the provision for future policy benefits and
the amortization of deferred policy acquisition costs.

     For  contracts  with  mortality  risk,  but with  premiums  paid for only a
limited period (such as  single-premium  immediate  annuities with benefits paid
for  the  life  of the  annuitant),  the  accounting  treatment  is  similar  to
traditional  contracts.  However,  the excess of the gross  premium over the net
premium is deferred and  recognized in relation to the present value of expected
future benefit payments.

     Liabilities for incurred claims are determined using historical  experience
and  represent an estimate of the present  value of the ultimate net cost of all
reported  and  unreported  claims.   Management  believes  these  estimates  are
adequate.  Such  estimates are  periodically  reviewed and any  adjustments  are
reflected in current operations.

     For participating  policies,  the amount of dividends to be paid (which are
not  significant)  is  determined  annually by the  Company.  The portion of the
earnings  allocated to  participating  policyholders is recorded as an insurance
liability.

      REINSURANCE

     In the normal  course of business,  the Company seeks to limit its exposure
to loss on any single  insured  and to recover a portion of  benefits  paid over
such limit by ceding  reinsurance to other  insurance  enterprises or reinsurers
under  excess  coverage  and  coinsurance  contracts.  The  Company  has set its
retention  limit for  acceptance of risk on life  insurance  policies at various
levels up to $.5 million.

     Assets and liabilities  related to insurance  contracts are reported before
the effects of  reinsurance.  Reinsurance  receivables  and prepaid  reinsurance
premiums  (including  amounts related to insurance  liabilities) are reported as
assets.  Estimated reinsurance receivables are recognized in a manner consistent
with the liabilities relating to the underlying reinsured insurance contracts.

      INCOME TAXES

     Income  tax  expense   includes   deferred  taxes  arising  from  temporary
differences  between  the  tax and  financial  reporting  basis  of  assets  and
liabilities.  The  effects  of a tax rate  change  on  current  and  accumulated
deferred  income  taxes are  reflected  in the  period in which the  change  was
enacted.

     In assessing the realization of deferred tax assets,  the Company considers
whether  it is more  likely  than not  that  the  deferred  tax  assets  will be
realized.  The ultimate realization of deferred tax assets is dependent upon the
generation  of future  taxable  income  during the  periods  in which  temporary
differences  become  deductible.  If future  income does not occur as  expected,
deferred income taxes may need to be written off.

      FAIR VALUES OF FINANCIAL INSTRUMENTS

     The  following  methods  and  assumptions  were  used  by  the  Company  in
determining estimated fair values of financial instruments:

     INVESTMENT  SECURITIES:   The  estimated  fair  values  of  fixed  maturity
securities  (including  redeemable  preferred  stocks)  are based on quotes from
independent  pricing services,  where available.  For investment  securities for
which such quotes are not  available,  the estimated  fair values are determined
using  values  obtained  from  broker-dealer  market  makers  or by  discounting
expected future cash flows using current market interest rates applicable to the
yield, credit quality of the investments and maturity of the investments.

     MORTGAGE LOANS,  CREDIT-TENANT  LOANS AND POLICY LOANS:  The estimated fair
values of mortgage loans, credit-tenant loans and policy loans are determined by
discounting  future  expected cash flows using  interest rates  currently  being
offered for similar loans to borrowers with similar credit  ratings.  Loans with
similar characteristics are aggregated for purposes of the calculations.

     OTHER INVESTED ASSETS:  The estimated fair values of these assets have been
assumed to be equal to their  carrying  value.  Such value is  believed  to be a
reasonable approximation of the fair value of these investments.

     SHORT-TERM INVESTMENTS: The estimated fair values of short-term investments
are based on quoted market prices, where available. The carrying amount reported
in the balance sheet for these assets approximates their estimated fair value.

     INSURANCE LIABILITIES FOR INVESTMENT  CONTRACTS:  The estimated fair values
of liabilities under  investment-type  insurance  contracts are determined using
discounted  cash flow  calculations  based on  interest  rates  currently  being
offered for similar  contracts with  maturities  consistent with those remaining
for the contracts being valued.

     INVESTMENT  BORROWINGS:  Due to the short-term  nature of these  borrowings
(terms  generally  less than 30 days),  estimated  fair  values  are  assumed to
approximate the carrying amount reported in the balance sheet.

     The estimated fair values of financial instruments are as follows:

                                            1996                   1995       
- --------------------------------------------------------------------------------
                                   CARRYING      FAIR     CARRYING       FAIR 
                                    AMOUNT      VALUE      AMOUNT       VALUE
- --------------------------------------------------------------------------------
                                              (DOLLARS IN MILLIONS)         
Financial assets issued                                                       
 for purposes other than                                                      
 trading:                                                                     
    Actively managed fixed                                                    
      maturity securities .....   $1,795.1    $1,795.1    $2,030.9    $2,030.9
    Mortgage loans ............       77.3        77.0        95.5       108.9
    Credit-tenant loans .......       93.4        92.5        79.4        79.7
    Policy loans ..............       80.8        80.8        84.7        84.7
    Other invested assets .....       89.0        89.0        37.8        37.8
    Short-term investments ....       14.8        14.8        19.0        19.0
Financial liabilities                                                         
  issued for purposes                                                         
  other than trading:                                                         
    Insurance liabilities                                                     
      for investment                                                          
      contracts(1) ............   $1,282.1    $1,282.1    $1,346.5    $1,346.5
    Investment borrowings .....       48.4        48.4        84.2        84.2

- ----------
(1)  The estimated fair value of the  liabilities  for investment  contracts was
     approximately  equal to its  carrying  value at December 31, 1996 and 1995,
     because  interest rates  credited on the vast majority of account  balances
     approximate  current  rates paid on similar  investments  and because these
     rates are not  generally  guaranteed  beyond one year.  The  Company is not
     required to  disclose  fair values for  insurance  liabilities,  other than
     those  for   investment   contracts.   However,   the  Company  takes  into
     consideration the estimated fair values of all insurance liabilities in its
     overall  management of interest rate risk. The Company attempts to minimize
     exposure to changing interest rates by matching investment  maturities with
     amounts due under insurance contracts.


                                                                              41
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

2.   JEFFERSON NATIONAL MERGER

     On December 31, 1994, Jefferson National was merged with the Company,  with
the Company being the surviving  corporation.  The merger has been accounted for
as a pooling of interests and,  accordingly,  the financial  statements for 1994
have been restated to include the accounts of Jefferson  National.  Certain 1994
balances for the separate companies are as follows:

                                   AMOUNT PRIOR TO   JEFFERSON
                                   EFFECT OF MERGER  NATIONAL  COMBINED
=======================================================================
                                             (DOLLARS IN MILLIONS)
Insurance policy income .........       $ 53.2       $ 45.4    $ 98.6
Net investment income ...........        101.9         86.0     187.9
Total revenues ..................        154.1        132.6     286.7
Income before income taxes ......         25.9         35.6      61.5
Net income ......................         16.7         22.1      38.8

3. INVESTMENTS

     At December  31,  1996,  the  amortized  cost and  estimated  fair value of
actively managed fixed maturity securities were as follows:

                                              GROSS       GROSS      ESTIMATED
                                 AMORTIZED  UNREALIZED  UNREALIZED     FAIR
                                   COST       GAINS       LOSSES       VALUE
================================================================================
                                            (DOLLARS IN MILLIONS)
United States Treasury
  securities and obligations
  of United States
  government
  corporations and
  agencies ....................  $   29.9     $  .3       $  .3      $   29.9
Obligations of state and                                                     
  political subdivisions ......       6.1        .1          .1           6.1
Debt securities issued by                                                    
  foreign governments .........      11.6      --            .5          11.1
Public utility securities .....     234.8       2.4         7.0         230.2
Other corporate securities ....     950.1      10.9        17.6         943.4
Mortgage-backed securities ....     578.3       2.3         6.2         574.4
- --------------------------------------------------------------------------------
    Total .....................  $1,810.8     $16.0       $31.7      $1,795.1
================================================================================

     At December  31,  1995,  the  amortized  cost and  estimated  fair value of
actively managed fixed maturity securities were as follows:

                                              GROSS       GROSS      ESTIMATED
                                 AMORTIZED  UNREALIZED  UNREALIZED     FAIR
                                   COST       GAINS       LOSSES       VALUE
================================================================================
                                            (DOLLARS IN MILLIONS)
United States Treasury
  securities and obligations
  of United States
  government
  corporations and
  agencies ....................  $   59.2     $ 2.1       $ --       $   61.3
Obligations of state and                                                    
  political subdivisions ......       9.3        .2           .1          9.4
Debt securities issued by                                                   
  foreign governments .........       8.3        .3         --            8.6
Public utility securities .....     351.6      11.4          2.0        361.0
Other corporate securities ....     888.0      34.0          6.4        915.6
Mortgage-backed securities ....     663.7      12.2           .9        675.0
- --------------------------------------------------------------------------------
    Total .....................  $1,980.1     $60.2       $  9.4     $2,030.9
================================================================================

     Actively  managed fixed  maturity  securities,  summarized by the source of
their estimated fair value, were as follows at December 31, 1996:

                                                                     ESTIMATED
                                                   AMORTIZED           FAIR   
                                                     COST              VALUE  
================================================================================
                                                      (DOLLARS IN MILLIONS)   
Nationally recognized pricing services ........    $1,516.7           $1,500.4
Broker-dealer market makers ...................       242.9              243.6
Internally developed methods (calculated                                      
  based on a weighted-average current                                         
  market yield of 10.2 percent) ...............        51.2               51.1
- --------------------------------------------------------------------------------
    Total .....................................    $1,810.8           $1,795.1
================================================================================

     The following table sets forth actively  managed fixed maturity  securities
at December 31, 1996, classified by rating categories.  The category assigned is
the highest rating by a nationally  recognized  statistical rating  organization
or, as to $23.5  million fair value of fixed  maturity  securities  not rated by
such  firms,  the rating  assigned  by the  National  Association  of  Insurance
Commissioners ("NAIC"). For the purposes of this table, NAIC Class 1 is included
in the "A" rating;  Class 2,  "BBB-";  Class 3, "BB-";  and Classes 4-6, "B+ and
below":

                                                    PERCENT OF       PERCENT OF 
                                                      FIXED             TOTAL   
RATING                                              MATURITIES       INVESTMENTS
================================================================================
AAA .............................................        37%               28%  
AA ..............................................         6                 5   
A ...............................................        21                15   
BBB+ ............................................         9                 6   
BBB .............................................        13                10   
BBB- ............................................         7                 5   
- --------------------------------------------------------------------------------
  Investment-grade ..............................        93                69   
- --------------------------------------------------------------------------------
BB+ .............................................         1                 1   
BB ..............................................         1                 1   
BB- .............................................         2                 2   
B+ and below ....................................         3                 2   
- --------------------------------------------------------------------------------
  Below investment-grade ........................         7                 6   
- --------------------------------------------------------------------------------
    Total actively managed fixed maturities .....       100%               75%
================================================================================

     Below   investment-grade   actively  managed  fixed  maturity   securities,
summarized  by the amount  their  amortized  cost  exceeds  fair value,  were as
follows at December 31, 1996:

                                                                     ESTIMATED
                                                   AMORTIZED           FAIR   
                                                     COST              VALUE  
================================================================================
                                                      (DOLLARS IN MILLIONS)   
Amortized cost exceeds fair value
  by more than 15% ..............................   $  3.1            $  1.7
Amortized cost exceeds fair value by                                      
  more than 5% but not more than 15% ............     18.4              16.8
All others ......................................    111.1             113.3
- --------------------------------------------------------------------------------
    Total .......................................   $132.6            $131.8
================================================================================

     The Company had no fixed  maturity  investments in technical or substantive
default as of December  31,  1996.  The  Company  recorded  writedowns  of fixed
maturity  investments  and other invested  assets  totaling $.8 million in 1996,
$1.6  million  in 1995 and $1.0  million  in 1994,  as a result  of  changes  in
conditions  which  caused it to  conclude  the  decline in the fair value of the
investment  was other than  temporary.  As of December 31,  1996,  there were no
fixed maturity  investments about which the Company had serious doubts as to the
ability of the issuer to comply with the contractual  terms of their obligations
on a timely basis.  Investment  income foregone due to defaulted  securities was
$.2 million in 1996,  $.1 million in the four months ended December 31, 1995 and
$1.3 million in 1994.  There was no investment  income foregone due to defaulted
securities during the eight months ended August 31, 1995.


42
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

     Actively managed fixed maturity securities at December 31, 1996, summarized
by contractual  maturity date, are shown below.  Actual  maturities  will differ
from  contractual  maturities  because  borrowers  may have the right to call or
prepay obligations with or without call or prepayment penalties and because most
mortgage-backed securities provide for periodic payments throughout their lives.

                                                                     ESTIMATED
                                                   AMORTIZED           FAIR   
                                                     COST              VALUE  
================================================================================
                                                      (DOLLARS IN MILLIONS)   
Due in one year or less .........................  $   10.7          $   10.6
Due after one year through five years ...........     102.3             103.1
Due after five years through ten years ..........     314.7             313.5
Due after ten years .............................     804.8             793.5
- --------------------------------------------------------------------------------
  Subtotal ......................................   1,232.5           1,220.7
Mortgage-backed securities ......................     578.3             574.4
- --------------------------------------------------------------------------------
  Total .........................................  $1,810.8          $1,795.1
================================================================================

      Net investment income consisted of the following:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>               <C>           <C>          <C>   
Actively managed fixed
  maturity securities ...    $146.4            $53.9         $110.2       $157.9
Mortgage loans ..........      11.8              4.8            8.0         13.0
Credit-tenant loans .....       7.2              1.7            4.1          3.8
Policy loans ............       5.0              1.9            3.5          5.2
Short-term investments ..       2.3               .8            1.9          3.8
Other invested assets ...      11.4               .3            1.6          3.2
Separate accounts .......      35.6             11.3            7.9          2.3
- ------------------------------------------------------------------------------------
  Gross investment income     219.7             74.7          137.2        189.2
- ------------------------------------------------------------------------------------
Investment expenses .....       1.3               .5             .8          1.3
- ------------------------------------------------------------------------------------
  Net investment income .    $218.4            $74.2         $136.4       $187.9
====================================================================================
</TABLE>

     The Company did not have any fixed maturity  investments and mortgage loans
not accruing investment income in 1996, 1995 and 1994.

     The proceeds from sales of actively managed fixed maturity  securities were
$938.3  million in 1996,  $512.5  million in the four months ended  December 31,
1995,  $406.0  million in the eight  months  ended  August  31,  1995 and $578.3
million in 1994. Net investment gains consisted of the following:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                           <C>             <C>           <C>          <C>   
Fixed maturities:
 Gross gains ............     $16.6           $16.5          $14.4        $17.6
 Gross losses ...........      (9.2)           (2.2)          (2.3)        (9.3)
 Other than temporary 
   decline in fair value        (.2)            (.4)          (1.2)        (1.0)
- ------------------------------------------------------------------------------------
   Net investment gains
     from fixed
     maturities before
     expenses ...........       7.2            13.9           10.9          7.3
Mortgage loans ..........      --              --              (.2)        --
Other ...................      --              --             (1.0)        (3.1)
Other than temporary
 decline in fair value ..       (.6)           --             --           --
- ------------------------------------------------------------------------------------
   Net investment gains
     before expenses ....       6.6            13.9            9.7          4.2
Investment gain expenses        3.9             1.4            2.4          4.0
- ------------------------------------------------------------------------------------
   Net investment gains .     $ 2.7           $12.5          $ 7.3        $  .2
====================================================================================
</TABLE>

     The change in net  unrealized  appreciation  (depreciation)  on investments
consisted of the following:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>            <C>             <C>           <C>   
Actively managed fixed
 maturities .............    $(66.5)        $ 45.5          $164.1        $(254.9)
Other invested assets ...      (1.3)            .1             5.1           (3.2)
- ------------------------------------------------------------------------------------
  Subtotal ..............     (67.8)          45.6           169.2         (258.1)
Less effect on other
  balance sheet accounts:
    Cost of policies
     purchased ..........      36.6          (26.3)          (64.1)          93.1
    Cost of policies
     produced ...........       4.5           (2.7)          (12.0)          27.6
    Income taxes ........       9.7           (6.1)          (34.1)          49.1
- ------------------------------------------------------------------------------------
Change in net unrealized
  appreciation
  (depreciation) of
  securities ............    $(17.0)        $ 10.5          $ 59.0        $ (88.3)
====================================================================================
</TABLE>

     Investments in  mortgage-backed  securities at December 31, 1996,  included
collateralized   mortgage   obligations   ("CMOs")   of   $221.6   million   and
mortgage-backed  pass-through  securities of $352.8 million. CMOs are securities
backed by pools of pass-through  securities and/or mortgages that are segregated
into sections or "tranches." These securities provide for sequential  retirement
of  principal,  rather than the pro rata share of principal  return which occurs
through regular monthly principal payments on pass-through securities.

     The following table sets forth the par value,  amortized cost and estimated
fair  value of  investments  in  mortgage-backed  securities  including  CMOs at
December 31, 1996, summarized by interest rates on the underlying collateral:

                                              PAR       AMORTIZED      ESTIMATED
                                             VALUE        COST        FAIR VALUE
================================================================================
                                                     (DOLLARS IN MILLIONS)
Below 7 percent .......................     $209.6       $205.1         $201.5  
7 percent--8 percent ..................      247.4        241.5          240.6  
8 percent--9 percent ..................       70.9         69.7           69.3  
9 percent and above ...................       60.1         62.0           63.0  
- --------------------------------------------------------------------------------
  Total mortgage-backed securities ....     $588.0       $578.3         $574.4  
================================================================================

     The amortized cost and estimated fair value of  mortgage-backed  securities
including  CMOs at December 31,  1996,  summarized  by type of security  were as
follows:

                                                           ESTIMATED FAIR VALUE
                                                           =====================
                                                                       PERCENT
                                           AMORTIZED                   OF FIXED 
                                              COST         AMOUNT     MATURITIES
================================================================================
                                                    (DOLLARS IN MILLIONS)      
Pass-throughs and sequential                                                   
  and targeted amortization classes ...      $458.7        $454.9         25%
Accrual (Z tranche) bonds .............         9.6           9.7          1 
Planned amortization classes and                                       
  accretion directed bonds ............        77.2          76.7          4 
Subordinated classes ..................        32.8          33.1          2 
- --------------------------------------------------------------------------------
      Total mortgage-backed securities       $578.3        $574.4         32%
================================================================================


                                                                              43
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

     The following  table sets forth the amortized cost and estimated fair value
of  mortgage-backed  securities as of December 31, 1996,  based upon the pricing
source used to determine estimated fair value:

                                                                     ESTIMATED
                                                   AMORTIZED           FAIR   
                                                     COST              VALUE  
================================================================================
                                                      (DOLLARS IN MILLIONS)   
Nationally recognized pricing services .........    $515.1            $511.3
Broker-dealer market makers ....................      52.7              52.5
Internally developed methods (calculated
 based on a weighted-average current market
 yield of 7.4 percent) .........................      10.5              10.6
- --------------------------------------------------------------------------------
    Total mortgage-backed securities ...........    $578.3            $574.4
================================================================================

     At  December  31,  1996,  no  mortgage  loans or  credit-tenant  loans  had
defaulted  as  to  principal  or  interest  for  more  than  60  days,  were  in
foreclosure,   had  been  converted  to  foreclosed  real  estate  or  had  been
restructured while the Company owned them. At December 31, 1996, the Company had
a loan loss reserve of $.9 million.  Approximately  30 percent,  18 percent,  16
percent and 6 percent of the mortgage loan balance were on properties located in
California,  Indiana, Texas and Florida,  respectively. No other state comprised
greater than 5 percent of the mortgage loan balance.

     As part  of its  investment  strategy,  the  Company  enters  into  reverse
repurchase  agreements and  dollar-roll  transactions  to increase its return on
investments and improve its liquidity.  These  transactions are accounted for as
short-term  borrowings  collateralized  by pledged  securities  with book values
approximately  equal to the loan value. Such borrowings  averaged  approximately
$115.3  million  during 1996 compared to $84.4 million during 1995. The weighted
average  interest rate on short-term  collateralized  borrowings was 5.3 percent
and 5.4 percent during 1996 and 1995, respectively.  The primary risk associated
with  short-term  collateralized  borrowings  is that the  counterparty  will be
unable to perform  under the terms of the contract.  The  Company's  exposure is
limited to the excess of the net  replacement  cost of the  securities  over the
value of the  short-term  investments  (which was not  material at December  31,
1996). The Company believes that the  counterparties  to its reverse  repurchase
and dollar-roll agreements are financially responsible and that the counterparty
risk is minimal.

     Investments on deposit for  regulatory  authorities as required by law were
$17.1 million at December 31, 1996.

     No  investments  of a  single  issuer  were  in  excess  of 10  percent  of
shareholder's  equity at December 31,  1996,  other than  investments  issued or
guaranteed by the United States government.

4.   INSURANCE LIABILITIES

Insurance liabilities consisted of the following:

<TABLE>
<CAPTION>
                                                            INTEREST        DECEMBER 31,
                                  WITHDRAWAL    MORTALITY     RATE     --------------------
                                  ASSUMPTION   ASSUMPTION  ASSUMPTION     1996        1995 
===========================================================================================
                                                     (DOLLARS IN MILLIONS)
<S>                               <C>              <C>         <C>     <C>         <C>
Future policy benefits:                                                                    
  Investment contracts ........       N/A          N/A         (b)     $1,282.1    $1,346.5
  Limited-payment contracts ...      None          (a)         8%         105.3        96.7
  Traditional life insurance        Company                                                
    contracts .................   experience       (a)         8%         146.2       153.5
  Universal life-type
   contracts ..................       N/A          N/A         N/A        354.4       367.6
Claims payable and other                                                                   
    policyholders' funds ......       N/A          N/A         N/A         69.5        74.8
- -------------------------------------------------------------------------------------------
Total                                                                  $1,957.5    $2,039.1
===========================================================================================
</TABLE>

(a)  Principally  modifications of the 1975-80 Basic Table,  Select and Ultimate
     Table.

(b)  At December 31, 1996 and 1995,  approximately  98 percent of this liability
     represented account balances where future benefits were not guaranteed. The
     weighted  average  interest  rate  on the  remainder  of  the  liabilities,
     representing  the  present  value  of  guaranteed   future  benefits,   was
     approximately 7 percent at December 31, 1996.

     Participating  policies represented  approximately 3.5 percent, 3.7 percent
and 3.6 percent of total life insurance in force at December 31, 1996,  1995 and
1994,  respectively,  and approximately 2.7 percent, 2.4 percent and 7.5 percent
of  premium  income  for  1996,  1995  and  1994,  respectively.   Dividends  on
participating  policies amounted to $1.9 million,  $1.8 million and $1.7 million
in 1996, 1995 and 1994, respectively.

5.   REINSURANCE

     Cost of reinsurance  ceded where the reinsured  policy  contains  mortality
risks totaled $24.6 million in 1996,  $29.1 million in 1995 and $35.3 million in
1994.  This cost was deducted from  insurance  premium  revenue.  The Company is
contingently  liable for claims  reinsured if the assuming  company is unable to
pay.  Reinsurance  recoveries  netted against  insurance policy benefits totaled
$19.4 million in 1996, $19.5 million in 1995 and $27.5 million in 1994.

     Effective  October 1, 1995,  Western  National Life  Insurance  Company,  a
former subsidiary of Conseco, recaptured certain annuity businesses ceded to the
Company  through a reinsurance  agreement.  Reserves  related to these  policies
totaled $72.8 million.  Recapture fees of $.7 million were  recognized as income
during the four months ended December 31, 1995.

     The Company's reinsurance  receivable balance at December 31, 1996, relates
to many reinsurers. No balance from a single reinsurer exceeds $7.0 million.


44
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

6.   INCOME TAXES

      Income tax liabilities consisted of the following:

                                                          DECEMBER 31,     
                                                    ----------------------
                                                      1996          1995  
==========================================================================
                                                     (DOLLARS IN MILLIONS)
Deferred income tax liabilities (assets):                                  
  Cost of policies purchased and                                           
   Cost of policies produced .....................  $ 60.3         $ 44.7  
  Investments ....................................    (3.3)           8.6  
  Insurance liabilities ..........................   (19.7)         (21.7) 
  Unrealized appreciation (depreciation) .........    (2.5)           7.2  
  Other ..........................................    (5.0)          (7.7) 
- --------------------------------------------------------------------------
   Deferred income tax liabilities ...............    29.8           31.1  
Current income tax liabilities ...................    --              7.9 
- --------------------------------------------------------------------------
   Income tax liabilities ........................  $ 29.8         $ 39.0  
==========================================================================

      Income tax expense was as follows:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>            <C>             <C>           <C>   
Current tax provision ...     $10.5           $11.9          $19.9         $20.0
Deferred tax provision
 (benefit) ..............       4.9            (2.2)          (3.4)          2.7
- ------------------------------------------------------------------------------------
  Income tax expense ....     $15.4           $ 9.7          $16.5         $22.7
====================================================================================
</TABLE>

     Income tax expense differed from that computed at the applicable  statutory
rate of 35 percent for the following reasons:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>            <C>             <C>           <C>   
Federal tax on income
  before income taxes
  at statutory rate .....     $14.4            $9.0          $15.6         $21.5
State taxes and other ...        .6              .5             .4            .5
Nondeductible items .....        .4              .2             .5            .7
- ------------------------------------------------------------------------------------
  Income tax expense ....     $15.4            $9.7          $16.5         $22.7
====================================================================================
</TABLE>

     The Company is currently being examined by the Internal Revenue Service for
the 1994 tax year.  The Company  believes  that the outcome of this  examination
will  not have a  material  impact  on its  financial  position  or  results  of
operations.

7.   RELATED PARTY TRANSACTIONS

     The Company  operates  without  direct  employees  through  management  and
service  agreements  with  subsidiaries  of  Conseco.  Fees  for  such  services
(including  data  processing,  executive  management and  investment  management
services)  were based on negotiated  rates for periods prior to January 1, 1996.
Pursuant  to new service  agreements  effective  January 1, 1996,  such fees are
based on Conseco's direct and directly allocable costs plus a 10 percent margin.
Total fees incurred by the Company under such  agreements  were $44.1 million in
1996, $26.6 million in 1995 and $25.1 million in 1994.

     During  1996,  the  Company  purchased  $31.5  million  par value of senior
subordinated notes issued by subsidiaries of Conseco.  Such notes had a carrying
value of $34.7  million at  December  31,  1996,  and are  classified  as "other
invested  assets" in the accompanying  balance sheet. In addition,  during 1996,
the Company  forgave  receivables  from  Conseco  totaling  $9.9  million.  This
transaction is reflected as a dividend to Conseco in the accompanying  statement
of shareholder's equity.

8.   OTHER OPERATING INFORMATION

      Insurance policy income consisted of the following:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>            <C>             <C>           <C>   
Direct premiums collected   $ 241.3           $ 82.8        $ 158.6      $ 240.3
Reinsurance assumed ......      1.7               .7            2.0          3.1
Reinsurance ceded ........    (24.6)           (11.2)         (17.9)       (35.3)
- ------------------------------------------------------------------------------------
 Premiums collected, net
   of reinsurance ........    218.4             72.3          142.7        208.1
Less premiums on
   universal life and
   products without
   mortality risk which
   are recorded as
   additions to
   insurance liabilities .   (169.8)           (50.8)        (104.4)      (146.0)
- ------------------------------------------------------------------------------------
 Premiums on products
   with mortality and
   morbidity risk,
   recorded as insurance
   policy income .........     48.6             21.5           38.3         62.1
Fees and surrender charges     32.8             10.3           22.2         36.5
- ------------------------------------------------------------------------------------
 Insurance policy income .  $  81.4           $ 31.8        $  60.5      $  98.6
====================================================================================
</TABLE>

     The four states with the largest shares of the Company's premiums collected
in 1996 were Texas (29 percent),  Florida (19  percent),  California (9 percent)
and Michigan (7 percent).  No other state's share of premiums collected exceeded
5 percent.

     Other operating costs and expenses were as follows:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>            <C>             <C>           <C>   
Policy maintenance
 expense .................    $37.8             $6.5          $14.0        $19.0
State premium taxes and
  guaranty assessments ...      4.4              1.6            1.1          3.0
Commission expense .......     12.1              5.0            8.6         15.3
- ------------------------------------------------------------------------------------
  Other operating costs
    and expenses .........    $54.3            $13.1          $23.7        $37.3
====================================================================================
</TABLE>

     Anticipated  returns  from the  investment  of  policyholder  balances  are
considered in determining the amortization of the cost of policies purchased and
cost of policies produced. Sales of fixed maturity investments during 1996, 1995
and 1994,  changed the incidence of profits on such policies because  investment
gains and losses were recognized currently and the expected future yields on the
investment of policyholder balances were affected. Accordingly,  amortization of
the cost of policies  purchased  and cost of policies  produced was increased by
$2.5 million in 1996,  $10.0 million in the four months ended December 31, 1995,
$4.3 million for the eight  months  ended  August 31, 1995,  and $2.7 million in
1994.


                                                                              45
<PAGE>

================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

The changes in the cost of policies purchased were as follows:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>              <C>            <C>           <C>   
Balance, beginning of
 period .................    $120.0           $159.0         $173.9        $93.0
 Amortization related
  to operations:
   Cash flow realized ...     (26.2)            (9.4)         (19.1)       (30.4)
   Interest added .......      13.1              5.0           12.7         20.8
 Amortization related 
  to sales of fixed
  maturity investments ..      (2.2)            (8.3)          (3.4)        (2.6)
 Amounts related to
   fair value adjustment
   of actively managed
   fixed maturity
   securities ...........      36.6            (26.3)         (64.1)        93.1
 Adjustment of balance
   due to new accounting
   basis and other ......       1.7             --             59.0         --
- ------------------------------------------------------------------------------------
Balance, end of period ..    $143.0           $120.0         $159.0       $173.9
====================================================================================
</TABLE>

     Based on current  conditions  and  assumptions  as to future  events on all
policies in force,  approximately  9.2 percent,  9.2 percent,  8.3 percent,  7.3
percent  and 6.7 percent of the cost of policies  purchased  as of December  31,
1996, are expected to be amortized in each of the next five years, respectively.
The discount  rates used to determine the  amortization  of the cost of policies
purchased ranged from 5 percent to 8 percent and averaged 5.5 percent.

     The changes in the cost of policies produced were as follows:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>            <C>             <C>           <C>   
Balance, beginning of
 period ..................   $24.0            $25.9          $63.2         $30.8
 Additions ...............    13.2              3.0            6.6           9.4
 Amortization related
   to operations .........    (3.2)             (.5)          (4.0)         (4.5)
 Amortization related
   to sales of fixed
   maturity investments ..     (.3)            (1.7)           (.9)          (.1)
 Amounts related to
   fair value adjustment
   of actively
   managed fixed maturity
   securities ............     4.5             (2.7)         (12.0)         27.6
 Adjustment of balance
   due to new accounting
   basis .................     --               --           (27.0)         --
- ------------------------------------------------------------------------------------
Balance, end of period ...    $38.2            $24.0         $25.9         $63.2
====================================================================================
</TABLE>

9.   STATEMENT OF CASH FLOWS

     Income taxes paid during 1996,  1995, and 1994,  were $18.1 million,  $19.3
million and $20.3 million, respectively.

     Short-term  investments having original  maturities of three months or less
are  considered  to be cash  equivalents.  All cash is  invested  in  short-term
investments.

10.  STATUTORY INFORMATION

     Statutory  accounting  practices  prescribed  or  permitted  for  insurance
companies by regulatory  authorities differ from generally  accepted  accounting
principles. The Company reported the following amounts to regulatory agencies:

                                               DECEMBER 31,
                                          -----------------------
                                           1996           1995
=================================================================
                                           (DOLLARS IN MILLIONS)
Statutory capital and surplus .........   $140.3         $156.2
Asset valuation reserve ("AVR") .......     28.7           26.2
Interest maintenance reserve ("IMR") ..     63.1           64.7
- -----------------------------------------------------------------
  Total ...............................   $232.1         $247.1
=================================================================

     The Company had  statutory net income of $32.6  million,  $38.4 million and
$37.7 million in 1996, 1995 and 1994, respectively.

     Statutory  accounting  practices  classify certain  segregated  portions of
surplus, called AVR and IMR, as liabilities. The purpose of these accounts is to
stabilize  statutory net income and surplus  against  fluctuations in the market
value  and  creditworthiness  of  investments.  The IMR  captures  all  realized
investment  gains and  losses  resulting  from  changes  in  interest  rates and
provides for subsequent  amortization  of such amounts into statutory net income
on a basis  reflecting  the remaining  life of the assets sold. The AVR captures
investment gains and losses related to changes in  creditworthiness  and is also
adjusted each year based on a formula related to the quality and loss experience
of the investment portfolio.

     The following  table compares the pre-tax income  determined on a statutory
accounting basis with such income reported herein in accordance with GAAP:

<TABLE>
<CAPTION>
                                               FOUR          EIGHT
                               YEAR           MONTHS        MONTHS          YEAR
                               ENDED           ENDED         ENDED          ENDED
                           DECEMBER 31,    DECEMBER 31,   AUGUST 31,    DECEMBER 31,
                               1996            1995          1995           1994
====================================================================================
                                               (DOLLARS IN MILLIONS)
<S>                          <C>            <C>             <C>           <C>   
Pre-tax income as 
 reported on a statutory
 accounting basis before
 transfers to and from and
 amortization of the IMR ..  $40.2           $ 33.6         $ 50.2         $ 58.6 
GAAP adjustments:                                                                 
 Investments valuation ....    4.9             (3.3)            .8            7.5 
 Amortization related to                                                          
   operations .............  (17.8)            (5.3)         (11.7)         (16.0)
 Amortization related to                                                          
   investment gains .......   (2.5)           (10.0)          (4.3)          (2.7)
 Deferral of cost of                                                              
   policies produced ......   13.2              3.0            6.6            9.4 
 Insurance liabilities ....    3.2              5.1            2.5            2.5 
 Other ....................    (.1)             2.7             .6            2.2 
- ------------------------------------------------------------------------------------
 Net effect of GAAP                                                               
  adjustments ..............    .9             (7.8)          (5.5)           2.9 
- ------------------------------------------------------------------------------------
 GAAP pre-tax income ....... $41.1           $ 25.8         $ 44.7         $ 61.5 
====================================================================================
</TABLE>

     State insurance laws generally restrict the ability of insurance  companies
to pay dividends or make other distributions. Approximately $32.7 million of the
Company's net assets at December 31, 1996,  are available  for  distribution  in
1997 without permission of state regulatory authorities.


46
<PAGE>

                                                          GREAT AMERICAN RESERVE
                                                                  1998 Account F
                                                    Individual and Group Annuity
================================================================================
                    GREAT AMERICAN RESERVE INSURANCE COMPANY

                    Notes to Financial Statements - Continued
================================================================================

TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL INFORMATION

Company
Independent Accountants
Legal Opinions
Distribution
Performance Information
Tax Status
Annuity Provisions
Financial Statements

APPENDIX A -- MARKET VALUE ADJUSTMENT

     The market  value  adjustment  reflects the impact that  changing  interest
rates have on the value of your money in a  guarantee  period of the MVA option.
The longer the period of time  remaining in the term you  selected,  the greater
the impact of  changing  interest  rates.  The market  value  adjustment  can be
positive or negative.  We will apply the following factor to amounts  withdrawn,
transferred  or annuitized  from a guarantee  period in excess of the MVA waiver
amount (see below):

                          ( (1 + A) / (1 + B) )^(N/365)-1

where:

      A is the U.S. Treasury rate that is in effect at the beginning of the
      guarantee period for the length of the guarantee period you selected.

      B is the current U.S. Treasury rate as of the date of the withdrawal or
      transfer plus .005. The Treasury rate period is determined by N/365
      rounded to the next highest year.

      N is the number of days remaining in the guarantee period.

     If the  Treasury  rate is not  available  for the period,  the rate will be
determined by interpolation.  If no Treasury rates are available,  an index will
be  selected  by Great  American  Reserve  which will be  approved  by the state
insurance commissioners.

     MVA Waiver Amount: After the first year in a guarantee period, you can make
one withdrawal or transfer from a guarantee period each year of up to 10% of the
value in that guarantee period without the market value adjustment.

EXAMPLES OF THE MARKET VALUE ADJUSTMENT:

EXAMPLE 1: FIVE-YEAR GUARANTEE PERIOD; INCREASE IN TREASURY RATE

     Assume you make a $50,000 payment allocated to a 5-year guarantee period on
January 1, 1998.  The current  5-year  Treasury  rate is 6.00%,  and the current
interest rate is 7.00%. On June 13, 1999 you surrender the contract with 3 years
and 202 days,  or 1,297 days  (12/31/2002-6/13/1999)  remaining in the guarantee
period.  The current  Treasury  rate at this point is found by rounding 3 years,
202  days to the  next  greatest  year and  taking  the rate for that  guarantee
period.  In this case, we would look at the 4-year rate.  Assume that the 4-year
Treasury rate on June 13, 1997 is 6.50%.  The market value  adjustment  would be
calculated as follows:

Contract value at 6/13/1999 (529 days from the day your contract was issued):

$50,000 x [1.07^(529/365)] = $55,151.38

MVA Waiver Amount: $ 5,515.14 (10% after year 1)

Amount remaining: $49,636.24

$49,636.24 x [((1+.06)/(1+.065+.005)) ^(1,297/365)-1] = -$1,628.83

resulting in an adjustment to the amount you withdraw as follows:

$49,636.24 - $1,628.83 + $5,515.14 = $53,522.55

EXAMPLE 2: FIVE-YEAR GUARANTEE PERIOD; DECREASE IN TREASURY RATE

     Assuming the same facts as Example 1, but with a 4-year Treasury rate as of
the date of surrender of 5.00%,  the  following  market value  adjustment  would
result:

     Contract  value at  6/13/1999  (529  days  from the day  your  contact  was
issued):

$50,000 x [1.07^(529/365)] = $55,151.38

MVA Waiver Amount: $5,515.14 (10% after 1 year)

Amount remaining: $49,636.24

$49,636.24 x [( (1+.06)/(1+.050+.005)) ^(1,297/365)-1] = $840.99

resulting in an adjustment to the amount you withdraw as follows:

$49,636.24 + $840.99 + $5,515.14 = $55,992.37

(contingent deferred sales charges may also apply)

- --------------------------------------------------------------------------------
     If you would like a free copy of the  Statement of  Additional  Information
dated February 12, 1998, for this prospectus, please complete this form, detach,
and mail to:

                    Great American Reserve Insurance Company
                              Administrative Office
                          11815 N. Pennsylvania Street
                              Carmel, Indiana 46032

Please send me a free copy of the  Statement of Additional  Information  for the
Separate Account F fixed and variable annuity at the following address:

                Name:                                            
                     --------------------------------------------
                                                                 
                                                                 
                Mailing Address:                                 
                                ---------------------------------
                                                                 
                                                                 
                -------------------------------------------------
                                    Sincerely,                   
                                                                 
                                                                 
                       -----------------------------------       
                                   (Signature)                   
- --------------------------------------------------------------------------------


                                                                              47
<PAGE>







                                  [BACK COVER]













                    Great American Reserve Insurance Company
                           11815 N. Pennsylvania St.
                                Carmel, IN 46032

[copyright] 1998, Great American Reserve Insurance Company        05-8318 (2/98)


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission