CAPITOL AMERICAN FINANCIAL CORP
8-K, 1996-08-29
LIFE INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549
                              ---------------------

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the

                         Securities Exchange Act of 1934


Date of report (Date of earliest event reported):   August 25, 1996


                     Capitol American Financial Corporation
                    -----------------------------------------
               (Exact Name of Registrant as Specified in Charter)


         Ohio                         1-11612                 34-1052643
- ----------------------------      ---------------         --------------------
(State or Other Jurisdiction        (Commission            (IRS Employer
    of Incorporation)               File Number)          Identification No.)




    1001 Lakeside Avenue            Cleveland, Ohio          44114
    --------------------------------------------------------------
   (Address of Principal Executive Offices)              (Zip Code)



Registrant's telephone number, including area code:  (216) 696-6400




                      




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Item 5.  Other Events.

                  On August 25,  1996  Capitol  American  Financial  Corporation
("Capitol American" or the "Corporation") signed a definitive Agreement and Plan
of Merger providing for the acquisition of the Corporation by Conseco, Inc. As a
result of the merger the  Corporation  will become a wholly owned  subsidiary of
Conseco.  Pursuant to the agreement,  on the terms and subject to the conditions
thereof,  each  outstanding  share of Capitol American stock will be entitled to
receive $30.00 in cash and a fraction of a share of common stock of Conseco with
a value of $6.50.  For purposes of determining the exchange ratio,  the value of
the Conseco common stock will be equal to the average closing price of the stock
on the New York Stock Exchange during the 20 consecutive trading days ending two
days prior to the closing of the merger. The cash consideration will increase by
$0.25 per share if the  closing  does not occur by  December  10, 1996 and by an
additional $0.25 per share per month  thereafter  until the closing occurs.  The
total  consideration  for the transaction is expected to be  approximately  $680
million.

                  The Agreement and Plan of Merger  provides that the closing of
the merger is subject to approval  of Capitol  American's  shareholders  and the
satisfaction of certain conditions, including without limitation, the receipt of
any necessary governmental approvals.

                  In addition,  certain  shareholders who  collectively  control
approximately 44% of the Corporation's outstanding shares have agreed to vote in
favor of the merger.

                  The  foregoing  description  is  qualified  in its entirety by
reference to the Agreement  and Plan of Merger dated as of August 25, 1996,  the
Shareholders  Agreement  dated as of August 25, 1996 and the Press Release dated
August 26,  1996,  which are  attached  hereto as Exhibits  2.1,  99.1 and 99.2,
respectively, and incorporated herein by this reference.


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Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

    (a)   Financial Statements -- None.

    (b)   Pro Forma Financial Information -- None.

    (c)   Exhibits

           2.1        Agreement  and Plan of Merger dated as of
                      August 25,  1996,  by and among  Conseco,
                      Inc., CAF Acquisition Company and Capitol
                      American Financial Corporation.

          99.1        Shareholders Agreement dated as of August 25, 1996 by and
                      among Conseco, Inc. and Barry J. Hershey and Connie
                      Hershey.

          99.2        Press Release issued by Capitol American Financial
                      Corporation on August 26, 1996.





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                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended,  the  registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.

                             CAPITOL AMERICAN FINANCIAL CORPORATION


                             By:      /s/ David H. Gunning
                                     -----------------------------------------
                                      Name:  David H. Gunning
                                      Title: Chairman of the Board, President
                                               and Chief Executive Officer

Date:  August 26, 1996





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                                  Exhibit Index



Exhibit No.     Description of Exhibits                    
- -----------     ----------------------------------------   

2.1             Agreement and Plan of Merger dated
                as of August 25, 1996, by and
                among Conseco, Inc., CAF Acquisition
                Company and Capitol American
                Financial Corporation.                     


99.1            Shareholders Agreement dated as of
                August 25, 1996 by and among Conseco,
                Inc. and Barry J. Hershey and Connie
                Hershey.                                   

99.2            Press Release issued by Capitol American
                Financial Corporation on August 26, 1996.  





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                                                                   Exhibit 2.1













                          AGREEMENT AND PLAN OF MERGER


                                  By and Among


                                  CONSECO, INC.

                             CAF ACQUISITION COMPANY


                                       and


                     CAPITOL AMERICAN FINANCIAL CORPORATION









                           Dated as of August 25, 1996









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                                TABLE OF CONTENTS

                                                                      
<TABLE>
                                                                                                             Page
                                                                                                            ------
<S>                                                                                                         <C>  


ARTICLE I  THE MERGER.........................................................................................  1

         1.1      The Merger..................................................................................  1
         1.2      Closing.....................................................................................  1
         1.3      Effective Time..............................................................................  1
         1.4      Articles of Incorporation...................................................................  2
         1.5      Code of Regulations.........................................................................  2
         1.6      Directors...................................................................................  2
         1.7      Officers....................................................................................  2
         1.8      Conversion of CAF Acquisition Shares........................................................  2
         1.9      Conversion of Shares........................................................................  2
         1.10     Exchange of Certificates....................................................................  4

ARTICLE II  REPRESENTATIONS AND WARRANTIES OF THE COMPANY.....................................................  6

         2.1      Organization, Standing and Corporate Power..................................................  6
         2.2      Capital Structure...........................................................................  7
         2.3      Authority; Noncontravention.................................................................  7
         2.4      SEC Documents...............................................................................  8
         2.5      Absence of Certain Changes or Events........................................................  9
         2.6      Absence of Changes in Benefit Plans.........................................................  9
         2.7      Benefit Plans...............................................................................  9
         2.8      Taxes....................................................................................... 10
         2.9      No Excess Parachute Payments; Section 162(m) of the Code.................................... 11
         2.10     Voting Requirements......................................................................... 11
         2.11     Compliance with Applicable Laws............................................................. 11
         2.12     State Takeover Laws......................................................................... 13
         2.13     Opinion of Financial Advisor................................................................ 13
         2.14     Brokers..................................................................................... 13

ARTICLE III  REPRESENTATIONS AND WARRANTIES OF CONSECO AND CAF
                     ACQUISITION.............................................................................. 13

         3.1      Organization, Standing and Corporate Power.................................................. 13
         3.2      Conseco Capital Structure................................................................... 13
         3.3      Authority; Noncontravention................................................................. 14
         3.4      SEC Documents............................................................................... 15
         3.5      Absence of Certain Changes or Events........................................................ 15
         3.6      Compliance with Applicable Laws............................................................. 16
         3.7      No Prior Activities......................................................................... 16
         3.8      Brokers..................................................................................... 16
         3.9      Financing................................................................................... 17




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<PAGE>


                                TABLE OF CONTENTS
                                   (Continued)

                                                                            
<TABLE>
<S>                                                                                                          <C>  

ARTICLE IV  ADDITIONAL AGREEMENTS............................................................................. 17

         4.1      Preparation of Form S-4 and the Proxy Statement/Prospectus;
                  Information Supplied........................................................................ 17
         4.2      Meeting of Shareholders..................................................................... 18
         4.3      Letter of the Company's Accountants......................................................... 18
         4.4      Letter of Conseco's Accountants............................................................. 18
         4.5      Access to Information; Confidentiality...................................................... 18
         4.6      Best Efforts................................................................................ 19
         4.7      Public Announcements........................................................................ 19
         4.8      Acquisition Proposals....................................................................... 19
         4.9      Fiduciary Duties............................................................................ 20
         4.10     Consents, Approvals and Filings............................................................. 20
         4.11     Employee Matters............................................................................ 20
         4.12     Affiliates and Certain Shareholders......................................................... 21
         4.13     NYSE Listing................................................................................ 22
         4.14     Shareholder Litigation...................................................................... 22
         4.15     Indemnification............................................................................. 22
         4.16     Capitol Insurance Company of Ohio........................................................... 22
         4.17     Certain Fees................................................................................ 22

ARTICLE V  COVENANTS RELATING TO CONDUCT OF BUSINESS PRIOR TO
                   MERGER..................................................................................... 23

         5.1      Conduct of Business by the Company.......................................................... 23
         5.2      Conduct of Business by Conseco.............................................................. 25
         5.3      Stock Options and Restricted Shares......................................................... 26
         5.4      Other Actions............................................................................... 27
         5.5      Conduct of Business of CAF Acquisition...................................................... 27
         5.6      Investment Advisory Agreements.............................................................. 27
         5.7      Certain Company Actions..................................................................... 27

ARTICLE VI  CONDITIONS PRECEDENT.............................................................................. 28

         6.1      Conditions to Each Party's Obligation To Effect the Merger.................................. 28
         6.2      Conditions to Obligations of Conseco and CAF Acquisition.................................... 29
         6.3      Conditions to Obligation of the Company..................................................... 29

ARTICLE VII TERMINATION, AMENDMENT AND WAIVER................................................................. 30

         7.1      Termination................................................................................. 30
         7.2      Effect of Termination....................................................................... 31
         7.3      Amendment................................................................................... 31
         7.4      Extension; Waiver........................................................................... 31
         7.5      Procedure for Termination, Amendment, Extension or Waiver................................... 31

</TABLE>


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<TABLE>
<S>                                                                                                          <C>  



ARTICLE VIII  SURVIVAL OF PROVISIONS.......................................................................... 31

         8.1      Survival.................................................................................... 31

ARTICLE IX  NOTICES........................................................................................... 32

         9.1      Notices..................................................................................... 32

ARTICLE X  MISCELLANEOUS...................................................................................... 33

         10.1     Entire Agreement............................................................................ 33
         10.2     Expenses.................................................................................... 33
         10.3     Counterparts................................................................................ 33
         10.4     No Third Party Beneficiary.................................................................. 33
         10.5     Governing Law............................................................................... 33
         10.6     Assignment; Binding Effect.................................................................. 33
         10.7     Headings, Gender, etc....................................................................... 34
         10.8     Invalid Provisions.......................................................................... 34
         10.9     Waiver of Jury Trial........................................................................ 34
         10.10    Enforcement................................................................................. 34





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<PAGE>





                          AGREEMENT AND PLAN OF MERGER

                  THIS  AGREEMENT AND PLAN OF MERGER (the  "Agreement")  is made
and entered into as of August 25, 1996 by and among  Conseco,  Inc.,  an Indiana
corporation  ("Conseco"),  CAF  Acquisition  Company,  an Ohio  corporation  and
wholly-owned  subsidiary of Conseco ("CAF  Acquisition"),  and Capitol  American
Financial Corporation, an Ohio corporation (the "Company").

                                    PREAMBLE

                  WHEREAS,  the respective  Boards of Directors of Conseco,  CAF
Acquisition and the Company have approved the merger of CAF Acquisition with and
into the Company, upon the terms and subject to the conditions set forth herein;
and

                  WHEREAS,  Conseco,  CAF  Acquisition and the Company desire to
make certain representations, warranties, covenants and agreements in connection
with such merger and also to prescribe various conditions to such merger;

                  NOW,  THEREFORE,  in consideration of the mutual covenants and
agreements  set  forth  in this  Agreement,  and for  other  good  and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:


                                   ARTICLE I

                                   THE MERGER

                  1.1      The Merger.  Subject to the terms and conditions of 
this  Agreement,  at the Effective  Time (as such term is defined in Section 1.3
hereof),  CAF  Acquisition  shall be  merged  with and  into  the  Company  (the
"Merger"),  in accordance with the Ohio Revised Code (the "Ohio Code"),  and the
separate  corporate  existence  of CAF  Acquisition  shall cease and the Company
shall continue as the surviving  corporation under the laws of the State of Ohio
(the "Surviving  Corporation") with all the rights,  privileges,  immunities and
powers,  and  subject  to all  the  duties  and  liabilities,  of a  corporation
organized  under the Ohio Code.  The Merger  shall have the effects set forth in
the Ohio Code.

                  1.2 Closing.  Unless this Agreement shall have been terminated
and the transactions  herein  contemplated shall have been abandoned pursuant to
Section 7.1, and subject to the  satisfaction  or waiver of the  conditions  set
forth in Article VI, the closing of the Merger (the  "Closing")  will take place
at 9:00 a.m. on the second  business day following the date on which the last to
be  fulfilled  or waived of the  conditions  set  forth in  Article  VI shall be
fulfilled or waived in accordance with this Agreement (the "Closing  Date"),  at
the office of Conseco in Carmel,  Indiana, unless another date, time or place is
agreed to in writing by the parties hereto.

                  1.3      Effective Time.  The parties hereto will file with 
the  Secretary of State of the State of Ohio (the "Ohio  Secretary of State") on
the date of the  Closing  (or on such other date as Conseco  and the Company may
agree) a certificate of merger or other


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appropriate  documents,  executed in accordance with the relevant  provisions of
the Ohio Code, and make all other filings or recordings  required under the Ohio
Code in connection with the Merger.  The Merger shall become  effective upon the
filing of the certificate of merger with the Ohio Secretary of State, or at such
later time as is specified in the certificate of merger (the "Effective Time").

                  1.4 Articles of  Incorporation.  The Articles of Incorporation
of the Surviving  Corporation,  as in effect  immediately prior to the Effective
Time, shall be the Articles of Incorporation of the Surviving  Corporation until
thereafter amended as provided by law.

                  1.5  Code  of  Regulations.  The  Code of  Regulations  of CAF
Acquisition,  as in effect immediately prior to the Effective Time, shall be the
Code of Regulations of the Surviving  Corporation  until  thereafter  amended as
provided by law.

                  1.6  Directors.  The  directors  of  CAF  Acquisition  at  the
Effective Time shall be the directors of the Surviving Corporation and will hold
office  from the  Effective  Time until  their  respective  successors  are duly
elected or  appointed  and  qualify in the manner  provided  in the  Articles of
Incorporation  and the Code of Regulations of the Surviving  Corporation,  or as
otherwise provided by law.

                  1.7 Officers. The officers of CAF Acquisition at the Effective
Time shall be the officers of the Surviving Corporation.

                  1.8 Conversion of CAF Acquisition Shares. Each share of common
stock  of CAF  Acquisition  issued  and  outstanding  immediately  prior  to the
Effective Time shall, by virtue of the Merger and without any action on the part
of the holder thereof,  be converted into and become one validly  issued,  fully
paid and nonassessable share of common stock of the Surviving Corporation.

                  1.9 Conversion of Shares. (a) Outstanding  Shares. Each of the
shares of common stock,  without par value, of the Company (the "Shares") issued
and outstanding  immediately prior to the Effective Time (other than Shares held
as treasury  shares by the  Company or  Dissenting  Shares (as  defined  below))
including all outstanding  Restricted Shares (as defined below) shall, by virtue
of the Merger and  without  any  action on the part of the  holder  thereof,  be
converted  into a right to receive  (i) $30.00 in cash plus the Time  Factor (as
defined below), if any  (collectively,  the "Cash  Consideration")  and (ii) the
fraction (rounded to the nearest ten-thousandth of a share) of a validly issued,
fully paid and  nonassessable  share of common  stock,  without  par  value,  of
Conseco  ("Conseco  Common  Stock")  determined by dividing (x) $6.50 by (y) the
Trading  Value  (as  defined  below).  For  purposes  hereof,  the  term  "Total
Consideration Amount" shall mean the sum of the amount of the Cash Consideration
and $6.50.  The  "Trading  Value"  shall be equal to the  average of the closing
prices of the  Conseco  Common  Stock on the New York  Stock  Exchange  ("NYSE")
Composite Transactions Reporting System, as reported in The Wall Street Journal,
for the 20 consecutive trading days immediately preceding the second trading day
prior to the Effective Time. The "Time Factor",  if any, shall be equal to $0.25
if the Effective Time shall not have occurred by December 10, 1996, which amount
shall be  increased  by an  additional  $0.25 on the tenth day of each  calendar
month   thereafter  until  the  occurrence  of  the  Effective  Time.  The  Cash
Consideration,  the  Conseco  Common  Stock to be issued to holders of Shares in
accordance  with this Section and any cash to be paid in accordance with Section
1.10 in lieu of  fractional  shares of  Conseco  Common  Stock are  referred  to
collectively as the "Merger Consideration."



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                  (b)  Treasury  Shares.   Each  Share  issued  and  outstanding
immediately  prior to the Effective  Time which is then held as a treasury share
by the Company or any of its  subsidiaries  immediately  prior to the  Effective
Time  shall,  by virtue of the Merger and  without any action on the part of the
Company,  be cancelled  and retired and cease to exist,  without any  conversion
thereof.

                  (c) Impact of Stock Splits, etc. In the event of any change in
Conseco  Common Stock between the date of this  Agreement and the Effective Time
of the  Merger  by  reason  of any stock  split,  stock  dividend,  subdivision,
reclassification, recapitalization, combination, exchange of shares or the like,
the  number  and class of  shares  of  Conseco  Common  Stock to be  issued  and
delivered  in the Merger in exchange for each  outstanding  Share as provided in
this  Agreement  and the  calculation  of all share prices  provided for in this
Agreement shall be proportionately adjusted.

                  (d) Company  Dissenting  Shares.  Notwithstanding  anything in
this  Agreement  to  the  contrary,   Shares  which  are  held  by  the  Company
shareholders who shall have effectively  dissented from the Merger and perfected
their dissenters' rights in accordance with the provisions of Section 1701.85 of
the Ohio Code  (the  "Dissenting  Shares")  shall  not be  converted  into or be
exchangeable for the right to receive the Merger Consideration,  but the holders
thereof  shall be  entitled to payment  from the  Surviving  Corporation  of the
appraised  value of such shares in  accordance  with the  provisions  of Section
1701.85 of the Ohio Code; provided,  however, that if any such holder shall have
failed to perfect such dissenters' rights or shall have effectively withdrawn or
lost such rights,  his or her  outstanding  Shares shall  thereupon be converted
into and  exchangeable  for, as if completed at the Effective  Time,  the Merger
Consideration, as determined and paid in the manner set forth in this Agreement,
without any interest  thereon.  The Company shall give Conseco (i) prompt notice
of any notice or demands for payment for Dissenting  Shares  pursuant to Section
1701.85 of the Ohio Code  received by the Company  and (ii) the  opportunity  to
participate in and direct all  negotiations  and proceedings with respect to any
such  demands or notices.  The  Company  shall not,  without  the prior  written
consent of Conseco, make any payment with respect to, to settle, offer to settle
or otherwise negotiate, any such demands.

                  (e) Treatment of Company Stock Options and Restricted  Shares.
(i) Except as otherwise  provided in Section 1.9(e) of the  Disclosure  Schedule
(as defined below),  immediately  prior to the Effective Time, each  outstanding
unexpired  employee or director stock option to purchase Shares  ("Company Stock
Option")  and  restricted  stock  right  ("Restricted  Shares")  which have been
granted pursuant to the Company's 1992 Equity  Participation Plan, as amended to
the date hereof (the "Company Stock Option Plan" ) shall be fully vested.

                           (ii)  Except as otherwise provided in Section 
1.9(e)(iii) or Section 1.9(e) of the Disclosure Schedule,  at the Effective Time
each Company Stock Option shall be deemed  disposed to the Company in accordance
with final Rule 16b-3 as promulgated  by the Securities and Exchange  Commission
("SEC")  pursuant to Release 34-37260 (May 31, 1996) ("New Section 16") and then
converted automatically into an option (a "New Conseco Option") to purchase such
number of shares of Conseco  Common  Stock  (rounding  the result to the nearest
ten-thousandth of a share) equal to the number of Shares subject to such Company
Stock  Option  immediately  prior  to  the  Effective  Time,  multiplied  by the
Conversion Ratio (as defined below), for an exercise price equal to the Adjusted
Exercise  Price  (as  defined  below),  but  otherwise  on the  same  terms  and
conditions  as were  applicable  under the  Company  Stock  Option  Plan and the
underlying stock option agreement. The "Conversion


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Ratio"  shall mean the number  determined  by dividing  the Total  Consideration
Amount by the Trading Value  (rounding the result to the nearest  ten-thousandth
of a share).  The "Adjusted  Exercise  Price" shall be determined by multiplying
(A) the Trading Value by (B) the quotient of the current  exercise price divided
by Total Consideration Amount.

                            (iii) If prior to the Effective Time Conseco has
given notice that any holder of a Company Stock Option who is an employee of the
Company  will not be asked to remain in his or her  position  beyond  the period
ending at the end of six months after the Effective  Time,  with respect to each
Company Stock Option held by such person immediately prior to the Effective Time
and,  irrespective  of the giving of any notice,  with  respect to each  Company
Stock Option held by a non-employee director of the Company, except as otherwise
provided in Section  1.9(e) of the  Disclosure  Schedule,  at the Effective Time
such Company Stock Option shall be deemed  disposed to the Company in accordance
with New Section 16 and then converted  automatically at the Effective Time into
the right to receive an amount  (the  "Spread")  in cash equal to the product of
(A) the Total  Consideration  Amount minus the current  exercise  price  thereof
multiplied by (B) the total number of Shares subject thereto.

                           (iv)  With respect to any holder of a Company Stock 
Option who is an employee of the Company immediately prior to the Effective Time
who does not  receive  the  Spread at the  Effective  Time  pursuant  to Section
1.9(e)(iii),  if the employment of such person shall be terminated  prior to the
end of the six month period after the Effective  Time,  with respect to each New
Conseco Option held by such person at the time of termination of his employment,
such New  Conseco  Option  shall be deemed not to have been  issued  pursuant to
Section  1.9(e)(ii)  and the holder  thereof shall be deemed to have disposed to
the Company  immediately  prior to the Effective  Time the Company Stock Options
then held by such employee in  accordance  with New Section 16 and, with respect
to each such Company Stock Option,  then converted  automatically into the right
to receive the Spread,  which  Spread  shall be payable to the  employee in cash
upon termination.
                  1.10 Exchange of  Certificates.  (a) Paying  Agent.  As of the
Effective Time, Conseco shall deposit with its transfer agent and registrar (the
"Paying  Agent"),  for the benefit of the  holders of Shares,  cash equal to the
total Cash  Consideration  to be paid to holders of Shares  pursuant  to Section
1.9(a) and  certificates  representing  the shares of Conseco Common Stock to be
issued  to  holders  of  Shares  pursuant  to  Section  1.9(a)  (such  cash  and
certificates,  together with any dividends or distributions with respect to such
certificates  and cash payable pursuant to Section  1.10(f),  being  hereinafter
referred to as the "Payment Fund").

                  (b)  Exchange  Procedures.  As soon as  practicable  after the
Effective Time, each holder of an outstanding  certificate or certificates which
prior thereto  represented  Shares shall,  upon surrender to the Paying Agent of
such certificate or certificates and acceptance  thereof by the Paying Agent, be
entitled  to (i) a  certificate  representing  that  number  of whole  shares of
Conseco  Common Stock (and cash in lieu of fractional  shares of Conseco  Common
Stock as contemplated by this Section 1.10) which the aggregate number of Shares
previously  represented by such  certificate or certificates  surrendered  shall
have been converted into the right to receive pursuant to Section 1.9(a) of this
Agreement,  and  (ii)  cash  equal  to  the  amount  of the  Cash  Consideration
multiplied by the number of Shares previously represented by such certificate or
certificates  surrendered.  The Paying Agent shall accept such certificates upon
compliance  with such  reasonable  terms and  conditions as the Paying Agent may
impose to effect an orderly  exchange thereof in accordance with normal exchange
practices. If the



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consideration  to be  paid  in the  Merger  (or any  portion  thereof)  is to be
delivered  to any person  other  than the  person in whose name the  certificate
representing Shares surrendered in exchange therefor is registered,  it shall be
a condition  to such  exchange  that the  certificate  so  surrendered  shall be
properly  endorsed  or  otherwise  be in proper form for  transfer  and that the
person  requesting  such exchange  shall pay to the Paying Agent any transfer or
other taxes required by reason of the payment of such  consideration to a person
other  than the  registered  holder  of the  certificate  surrendered,  or shall
establish to the satisfaction of the Paying Agent that such tax has been paid or
is not applicable.  After the Effective Time, there shall be no further transfer
on the records of the Company or its transfer agent of certificates representing
Shares and if such certificates are presented to the Company for transfer,  they
shall be cancelled  against delivery of the Merger  Consideration as hereinabove
provided.  Until  surrendered  as  contemplated  by this Section  1.10(b),  each
certificate representing Shares (other than certificates  representing Shares to
be cancelled in  accordance  with Section  1.9(b)),  shall be deemed at any time
after  the  Effective  Time to  represent  only the right to  receive  upon such
surrender  the  Merger   Consideration,   without  any  interest   thereon,   as
contemplated by Section 1.9. No interest will be paid or will accrue on any cash
payable as Merger Consideration.

                  (c) Letter of  Transmittal.  Promptly after the Effective Time
(but in no event  more  than  five  business  days  thereafter),  the  Surviving
Corporation  shall  require the Paying  Agent to mail to each  record  holder of
certificates  that immediately  prior to the Effective Time  represented  Shares
which  have  been  converted  pursuant  to  Section  1.9,  a form of  letter  of
transmittal and  instructions  for use in  surrendering  such  certificates  and
receiving  the  consideration  to which such holder  shall be entitled  therefor
pursuant to Section 1.9.

                  (d)  Distributions  with  Respect to  Unexchanged  Shares.  No
dividends or other  distributions  with  respect to Conseco  Common Stock with a
record  date  after  the  Effective  Time  shall  be paid to the  holder  of any
certificate  that  immediately  prior to the Effective Time  represented  Shares
which have been  converted  pursuant to Section  1.9,  until the  surrender  for
exchange  of such  certificate  in  accordance  with this  Article l.  Following
surrender  for  exchange  of any such  certificate,  there  shall be paid to the
holder of such certificate, without interest, (i) at the time of such surrender,
the amount of  dividends  or other  distributions  with a record  date after the
Effective  Time  theretofore  paid with respect to the number of whole shares of
Conseco  Common  Stock  into which the Shares  represented  by such  certificate
immediately prior to the Effective Time were converted  pursuant to Section 1.9,
and (ii) at the  appropriate  payment  date,  the amount of  dividends  or other
distributions  with a record date after the  Effective  Time,  but prior to such
surrender,  and with a payment date subsequent to such  surrender,  payable with
respect to such whole shares of Conseco Common Stock.

                  (e)  No  Further  Ownership  Rights  in  Shares.   The  Merger
Consideration paid upon the surrender for exchange of certificates  representing
Shares in  accordance  with the terms of this  Article l shall be deemed to have
been issued and paid in full satisfaction of all rights pertaining to the Shares
theretofore represented by such certificates, subject, however, to the Surviving
Corporation's  obligation  (if  any) to pay any  dividends  or  make  any  other
distributions with a record date prior to the Effective Time which may have been
declared  by the  Company on such  Shares in  accordance  with the terms of this
Agreement or prior to the date of this  Agreement and which remain unpaid at the
Effective Time.




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                  (f)  No  Fractional  Shares.  (i)  No  certificates  or  scrip
representing  fractional shares of Conseco Common Stock shall be issued upon the
surrender for exchange of certificates  that immediately  prior to the Effective
Time represented  Shares which have been converted  pursuant to Section 1.9, and
such fractional share interests will not entitle the owner thereof to vote or to
any rights of a shareholder of Conseco.

                (ii)  Notwithstanding any other provisions of this  Agreement,
each  holder of Shares  who would  otherwise  have been  entitled  to  receive a
fraction of a share of Conseco  Common  Stock  (after  taking  into  account all
certificates  delivered by such holder) shall  receive,  in lieu  thereof,  cash
(without  interest)  in an amount  equal to such  fractional  part of a share of
Conseco Common Stock multiplied by the Trading Value.

                  (g)  Termination  of Payment Fund.  Any portion of the Payment
Fund which remains undistributed to the holders of the certificates representing
Shares for 180 days after the Effective Time shall be delivered to Conseco, upon
demand,  and any holders of Shares who have not  theretofore  complied with this
Article  shall  thereafter  look only to Conseco  and only as general  creditors
thereof  for  payment  of  their  claim  for any  Merger  Consideration  and any
dividends or distributions with respect to Conseco Common Stock.

                  (h) Merger Consideration for Dissenting Shares. Any portion of
the Merger  Consideration  together  with any  dividends or other  distributions
payable  pursuant to Section  1.10(d) and cash for payment in lieu of fractional
Shares  deposited with the Paying Agent to pay for  Dissenting  Shares for which
the right to  receive a payment  pursuant  to  Section  1701.85 of the Ohio Code
shall have been perfected shall be returned to the Surviving  Corporation,  upon
demand.

                  (i) No  Liability.  None  of  Conseco,  CAF  Acquisition,  the
Surviving  Corporation  or the  Paying  Agent  shall be liable to any  person in
respect of any cash, shares, dividends or distributions payable from the Payment
Fund  delivered  to a  public  official  pursuant  to any  applicable  abandoned
property,  escheat or similar law. If any certificates representing Shares shall
not have been  surrendered  prior to five  years  after the  Effective  Time (or
immediately  prior to such  earlier  date on which any Merger  Consideration  in
respect of such certificate would otherwise escheat to or become the property of
any  Governmental  Entity (as defined in Section 2.3)),  any such cash,  shares,
dividends or distributions  payable in respect of such certificate shall, to the
extent  permitted  by  applicable  law,  become the  property  of the  Surviving
Corporation,  free and clear of all claims or interest of any person  previously
entitled thereto.


                                   ARTICLE II

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                  The Company hereby  represents and warrants to Conseco and CAF
Acquisition as follows:

                  2.1 Organization, Standing and Corporate Power.  (i) Each of
the Company and each  Subsidiary  of the Company (as  hereinafter  defined) is a
corporation duly organized, validly existing and in good standing under the laws
of the jurisdiction in which it is incorporated and has the requisite  corporate
power and authority to carry on its business as


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now being  conducted.  Each of the Company and each Subsidiary of the Company is
duly  qualified  or  licensed  to do  business  and is in good  standing in each
jurisdiction  in which the nature of its business or the ownership or leasing of
its properties makes such qualification or licensing necessary.  The Company has
delivered  to  Conseco   complete   and  correct   copies  of  its  Articles  of
Incorporation and Code of Regulations, as amended to the date of this Agreement.

                  (ii) Except as disclosed in Section  2.1(ii) of the Disclosure
Schedule (the "Disclosure  Schedule") dated the date hereof and delivered by the
Company to Conseco concurrently herewith (the  "Subsidiaries"),  the Company has
no subsidiaries and does not control, directly or indirectly, any other person.

                  2.2 Capital  Structure.  The  authorized  capital stock of the
Company consists of (i) 40,000,000 Shares and (ii) 5,000,000 shares of Preferred
Stock  without par value (the  "Preferred  Stock").  At the close of business on
August 23, 1996:  (a)  17,489,190  Shares were issued and  outstanding,  696,000
Shares were reserved for issuance pursuant to outstanding  Company Stock Options
(b) 18,000 Restricted  Shares were issued and outstanding;  and (c) no shares of
Preferred Stock were issued and  outstanding.  Except as set forth above, at the
close of business on August 23, 1996, no shares of capital stock or other equity
securities of the Company were issued, reserved for issuance or outstanding. All
outstanding shares of capital stock of the Company are, and all shares which may
be issued pursuant to the Company Stock Option Plan, or any outstanding  Company
Stock Options will be, when issued, duly authorized,  validly issued, fully paid
and nonassessable and not subject to preemptive  rights.  Except as set forth in
Section 2.2 of the Disclosure  Schedule,  no bonds,  debentures,  notes or other
indebtedness of the Company or any Subsidiary of the Company having the right to
vote (or convertible into, or exchangeable  for,  securities having the right to
vote) on any matters on which the  shareholders of the Company or any Subsidiary
of the Company  may vote are issued or  outstanding.  Except for the  Restricted
Shares and as  disclosed  in Section  2.2 of the  Disclosure  Schedule,  all the
outstanding  shares of capital stock of each Subsidiary of the Company have been
validly  issued  and are  fully  paid  and  nonassessable  and are  owned by the
Company, by one or more subsidiaries of the Company or by the Company and one or
more such subsidiaries,  free and clear of all pledges,  claims, liens, charges,
encumbrances   and  security   interests  of  any  kind  or  nature   whatsoever
(collectively,  "Liens")  except  as may be  provided  by  law.  Except  for the
Restricted  Shares and as set forth  above or in Section  2.2 of the  Disclosure
Schedule,  neither  the  Company  nor  any  Subsidiary  of the  Company  has any
outstanding  option,   warrant,   subscription  or  other  right,  agreement  or
commitment  which  either (i)  obligates  the Company or any  Subsidiary  of the
Company to issue, sell or transfer,  repurchase,  redeem or otherwise acquire or
vote any shares of the  capital  stock of the Company or any  Subsidiary  of the
Company or (ii) restricts the transfer of Shares.

                  2.3 Authority; Noncontravention. The Company has the requisite
corporate  power and authority to enter into this Agreement and,  subject to the
approval of its  shareholders as set forth in Section 6.1(a) with respect to the
consummation of the Merger, to consummate the transactions  contemplated by this
Agreement.  The execution and delivery of this  Agreement by the Company and the
consummation by the Company of the  transactions  contemplated  hereby have been
duly  authorized by all necessary  corporate  action on the part of the Company,
subject,  in the case of the Merger,  to the approval of its shareholders as set
forth in Section 6.1(a).  This Agreement has been duly executed and delivered by
the Company and, assuming this Agreement constitutes the valid and binding



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agreement  of  Conseco  and CAF  Acquisition,  constitutes  a valid and  binding
obligation of the Company,  enforceable  against the Company in accordance  with
its terms except that the enforcement  thereof may be limited by (a) bankruptcy,
insolvency,  reorganization,  moratorium  or similar  laws now or  hereafter  in
effect  relating to creditor's  rights  generally and (b) general  principles of
equity  (regardless of whether  enforceability  is considered in a proceeding at
law or in  equity).  Except  as  disclosed  in  Section  2.3  of the  Disclosure
Schedule,  the  execution  and  delivery  of  this  Agreement  do  not,  and the
consummation of the  transactions  contemplated by this Agreement and compliance
with the provisions  hereof will not, (i) conflict with any of the provisions of
the Articles of  Incorporation  or the Code of Regulations of the Company or the
comparable  documents  of any  Subsidiary  of the  Company,  (ii) subject to the
governmental  filings and other matters  referred to in the following  sentence,
conflict with, result in a breach of or default (with or without notice or lapse
of time, or both) under, or give rise to a right of termination, cancellation or
acceleration  of any obligation or loss of a material  benefit under, or require
the consent of any person  under,  any  indenture  or other  agreement,  permit,
concession, franchise, license or similar instrument or undertaking to which the
Company or any of its  subsidiaries is a party or by which the Company or any of
its  subsidiaries or any of their assets is bound or affected,  or (iii) subject
to the  governmental  filings and other  matters  referred  to in the  following
sentence,  contravene  any law, rule or regulation of any state or of the United
States or any  political  subdivision  thereof or therein,  or any order,  writ,
judgment,  injunction,  decree,  determination or award currently in effect.  No
consent,  approval or authorization of, or declaration or filing with, or notice
to, any governmental  agency or regulatory  authority (a "Governmental  Entity")
which has not been  received  or made,  is  required  by or with  respect to the
Company or any of its subsidiaries in connection with the execution and delivery
of this  Agreement  by the  Company or the  consummation  by the  Company of the
transactions  contemplated  hereby,  except  for (i)  the  filing  of  premerger
notification and report forms under the Hart-Scott-Rodino Antitrust Improvements
Act of 1976,  as amended  (the "HSR Act") with  respect to the Merger,  (ii) the
filings  and/or notices  required under the insurance laws of the  jurisdictions
set forth in Section 2.3 of the Disclosure  Schedule,  (iii) the filing with the
SEC of (x) a proxy statement relating to the adoption by the shareholders of the
Company of this Agreement (such proxy statement, as amended or supplemented from
time to time, the "Proxy Statement"),  and (y) such reports under the Securities
Exchange Act of 1934,  as amended (the  "Exchange  Act"),  as may be required in
connection  with  this  Agreement  and  the  transactions  contemplated  by this
Agreement,  (iv) the filing of the certificate of merger with the Ohio Secretary
of State and appropriate documents with the relevant authorities of other states
in which the  Company is  qualified  to do  business,  (v) such other  consents,
approvals, authorizations, filings or notices as are set forth in Section 2.3 of
the   Disclosure   Schedule  and  (vi)  any   applicable   filings  under  state
anti-takeover laws.

                  2.4 SEC  Documents.  (i) The  Company  has filed all  required
reports,  schedules,  forms,  statements and other  documents with the SEC since
January 1, 1994 (such reports,  schedules, forms, statements and other documents
are hereinafter referred to as the "SEC Documents"); (ii) as of their respective
dates, the SEC Documents complied with the requirements of the Securities Act of
1933, as amended (the  "Securities  Act"),  or the Exchange Act, as the case may
be, and the rules and regulations of the SEC promulgated  thereunder  applicable
to such SEC Documents,  and none of the SEC Documents as of such dates contained
any  untrue  statement  of a material  fact or omitted to state a material  fact
required  to be stated  therein  or  necessary  in order to make the  statements
therein,  in  light  of the  circumstances  under  which  they  were  made,  not
misleading;  and (iii) the  consolidated  financial  statements  of the  Company
included in the SEC  Documents  comply as to form in all material  respects with
applicable accounting requirements and the published rules and



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regulations  of the SEC with respect  thereto,  have been prepared in accordance
with generally  accepted  accounting  principles  applied on a consistent  basis
during the periods involved (except as may be indicated in the notes thereto or,
in the case of unaudited  statements,  as permitted by Rule 10-01 of  Regulation
S-X) and fairly present,  in all material respects,  the consolidated  financial
position  of the  Company  and its  consolidated  subsidiaries  as of the  dates
thereof and the consolidated  results of their operations and cash flows for the
periods then ended (subject, in the case of unaudited quarterly  statements,  to
normal year-end audit adjustments).

                  2.5 Absence of Certain Changes or Events.  Except as disclosed
in the SEC  Documents  filed and  publicly  available  prior to the date of this
Agreement  (the  "Filed  SEC  Documents")  or in Section  2.5 of the  Disclosure
Schedule,  since  the  date of the  most  recent  audited  financial  statements
included  in the Filed SEC  Documents,  the Company  and its  subsidiaries  have
conducted their business only in the ordinary course, and there has not been (i)
any change which would have a material adverse effect on the business, financial
condition or results of operations of the Company and its subsidiaries  taken as
a whole, (ii) any declaration, setting aside or payment of any dividend or other
distribution  (whether in cash,  stock or  property)  with respect to any of the
Company's outstanding capital stock (other than regular quarterly cash dividends
of $0.10 per Share,  in  accordance  with usual record and payment  dates and in
accordance  with the  Company's  present  dividend  policy),  (iii)  any  split,
combination or  reclassification  of any of its outstanding capital stock or any
issuance or the authorization of any issuance of any other securities in respect
of, in lieu of or in substitution  for shares of its outstanding  capital stock,
(iv) (x) any granting by the Company or any of its subsidiaries to any executive
officer  or other  employee  of the  Company or any of its  subsidiaries  of any
increase in compensation,  except in the ordinary course of business  consistent
with prior practice or as was required under employment  agreements in effect as
of the date of the most  recent  audited  financial  statements  included in the
Filed SEC Documents,  (y) any granting by the Company or any of its subsidiaries
to any such executive  officer or other employee of any increase in severance or
termination pay, except in the ordinary course of business consistent with prior
practice or as was  required  under any  employment,  severance  or  termination
agreements  in  effect  as of the  date of the  most  recent  audited  financial
statements  included in the Filed SEC  Documents or (z) any entry by the Company
or any  of its  subsidiaries  into  any  employment,  severance  or  termination
agreement with any such executive officer or other employee or (v) any change in
accounting  methods,  principles  or  practices  by  the  Company  or any of its
subsidiaries  materially affecting its assets,  liabilities or business,  except
insofar as may have been required by a change in generally  accepted  accounting
principles.

                  2.6 Absence of Changes in Benefit  Plans.  Except as disclosed
in the Filed SEC Documents or in Section 2.6 of the Disclosure  Schedule,  since
the date of the most recent audited financial  statements  included in the Filed
SEC  Documents,  there has not been any  adoption or  amendment  in any material
respect by the Company or any of its  subsidiaries of any collective  bargaining
agreement or any Benefit Plan (as defined in Section  2.7).  Except as disclosed
in the Filed SEC Documents or in Section 2.6 of the Disclosure  Schedule,  there
exist no  employment,  consulting,  severance,  termination  or  indemnification
agreements,  arrangements  or  understandings  between the Company or any of its
subsidiaries  and any  current or former  employee,  officer or  director of the
Company or any of its subsidiaries.

                  2.7  Benefit Plans.  (i)  Each "employee pension benefit plan"
(as defined in Section 3(2) of the Employee  Retirement  Income  Security Act of
1974, as amended ("ERISA"))


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(hereinafter a "Pension Plan"),  "employee  welfare benefit plan" (as defined in
Section  3(1) of ERISA)  (hereinafter  a "Welfare  Plan"),  and each other plan,
arrangement  or  policy  (written  or oral)  relating  to stock  options,  stock
purchases,  compensation,  deferred compensation,  severance, fringe benefits or
other employee benefits,  in each case maintained or contributed to, or required
to be maintained or contributed to, by the Company and its  subsidiaries for the
benefit of any  present or former  officers,  employees,  agents,  directors  or
independent  contractors  of the  Company  or any of its  subsidiaries  (all the
foregoing  being  herein  called  "Benefit  Plans")  has  been  administered  in
accordance with its terms.  The Company,  its  subsidiaries  and all the Benefit
Plans are in compliance in all material respects with the applicable  provisions
of ERISA, the Internal Revenue Code of 1986, as amended (the "Code"),  all other
applicable laws and all applicable collective bargaining agreements.

                           (ii)     None of the Company or any other person or
entity  that  together  with the Company is treated as a single  employer  under
Section  414(b),  (c),  (m) or (o) of the  Code  (each  a  "Commonly  Controlled
Entity") (a) has incurred any liability to a Pension Plan covered by Title IV of
ERISA  (other  than for  contributions  not yet due) or to the  Pension  Benefit
Guaranty  Corporation (other than for the payment of premiums not yet due) which
liability has not been fully paid as of the date hereof.

                           (iii)    No Commonly Controlled Entity is required to
contribute  to any  "multiemployer  plan" (as defined in Section  4001(a)(3)  of
ERISA) or has withdrawn from any  multiemployer  plan where such  withdrawal has
resulted or would result in any  "withdrawal  liability"  (within the meaning of
Section 4201 of ERISA) that has not been fully paid.

                  2.8  Taxes.  Except as disclosed in Section 2.8 of the 
Disclosure Schedule,
  
                  (i) Each of the Company and its subsidiaries has filed all tax
         returns  and  reports  required  to be  filed  by it  or  requests  for
         extensions  to file such  returns or reports  have been  timely  filed,
         granted and have not expired,  except to the extent that such  failures
         to  file  or  to  have   extensions   granted  that  remain  in  effect
         individually  and in the  aggregate  would not have a material  adverse
         effect on the business, financial condition or results of operations of
         the  Company  and its  subsidiaries  taken as a whole.  All tax returns
         filed by the  Company and each of its  subsidiaries  are  complete  and
         accurate  except to the extent  that such  failure to be  complete  and
         accurate  would not have a  material  adverse  effect on the  business,
         financial  condition  or results of  operations  of the Company and its
         subsidiaries taken as a whole. The Company and each of its subsidiaries
         has paid (or the  Company  has paid on the  subsidiaries'  behalf)  all
         taxes  shown  as due on such  returns,  and the most  recent  financial
         statements  contained  in the Filed SEC  Documents  reflect an adequate
         reserve for all taxes payable by the Company and its  subsidiaries  for
         all taxable  periods and portions  thereof  accrued through the date of
         such financial statements.

                  (ii)  No  deficiencies  for  any  taxes  have  been  proposed,
         asserted  or assessed  against  the Company or any of its  subsidiaries
         that are not  adequately  reserved for,  except for  deficiencies  that
         individually  or in the  aggregate  would not have a  material  adverse
         effect on the business, financial condition or results of operations of
         the Company and its subsidiaries  taken as a whole,  and, except as set
         forth on  Section  2.8 of the  Disclosure  Schedule,  no  requests  for
         waivers of the time to assess  any such taxes have been  granted or are
         pending.  The Federal income tax returns of the Company and each of its
         subsidiaries consolidated in such returns have been examined



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         by and settled with the United States Internal Revenue Service,  or the
         statute of  limitations  on  assessment  or  collection  of any Federal
         income  taxes  due  from the  Company  or any of its  subsidiaries  has
         expired,  through such taxable years as are set forth in Section 2.8 of
         the Disclosure Schedule.

                  (iii) As used in this  Agreement,  "taxes"  shall  include all
         Federal,  state, local and foreign income,  property,  premium,  sales,
         excise,  employment,  payroll,  withholding and other taxes, tariffs or
         governmental  charges  of  any  nature  whatsoever  and  any  interest,
         penalties and additions to taxes relating thereto.

                  2.9 No Excess Parachute Payments;  Section 162(m) of the Code.
(i) Except as disclosed in Section 2.9 of the  Disclosure  Schedule,  any amount
that could be received  (whether in cash or property or the vesting of property)
as a result of any of the  transactions  contemplated  by this  Agreement by any
employee,  officer or director of the Company or any of its  affiliates who is a
"disqualified  individual"  (as  such  term  is  defined  in  proposed  Treasury
Regulation  Section  1.280G-1)  under any  employment,  severance or termination
agreement,  other  compensation  arrangement or Benefit Plan currently in effect
would not be  characterized  as an "excess  parachute  payment" (as such term is
defined in Section 280G(b)(1) of the Code).

                           (ii)     Except as disclosed in Section 2.9 of the 
Disclosure Schedule, the disallowance of a deduction under Section 162(m) of the
Code for employee  remuneration  will not apply to any amount paid or payable by
the Company or any  subsidiary of the Company under any contract,  Benefit Plan,
program, arrangement or understanding currently in effect.

                  2.10 Voting  Requirements.  The affirmative vote of a majority
of the votes cast by the holders of the Shares  entitled to vote  thereon at the
Shareholders  Meeting with respect to the approval of this Agreement is the only
vote of the  holders  of any  class or  series of the  Company's  capital  stock
necessary to approve this Agreement and the  transactions  contemplated  by this
Agreement  under the Articles of  Incorporation,  the Code of Regulations or the
Ohio Code.

                  2.11 Compliance with Applicable  Laws. (i) Each of the Company
and its  subsidiaries  has in effect  all  Federal,  state,  local  and  foreign
governmental  approvals,  authorizations,   certificates,  filings,  franchises,
licenses, notices, permits and rights ("Permits") necessary for it to own, lease
or  operate  its  properties  and  assets  and to carry on its  business  as now
conducted,  and there has occurred no default  under any such Permit.  Except as
disclosed  in the Filed SEC  Documents  and except  with  respect to the matters
covered by Section 2.11(iii), the Company and its subsidiaries are in compliance
in all material respects with all applicable statutes, laws, ordinances,  rules,
orders and regulations of any  Governmental  Entity.  Except as disclosed in the
Filed SEC Documents and except for routine  examinations  by state  Governmental
Entities   charged  with   supervision   of  insurance   companies   ("Insurance
Regulators")  and  except  with  respect  to  the  matters  covered  by  Section
2.11(iii), as of the date of this Agreement, to the knowledge of the Company, no
investigation by any  Governmental  Entity with respect to the Company or any of
its subsidiaries is pending or threatened.

                           (ii)     The Annual Statements (including without 
limitation  the Annual  Statements of any separate  accounts) for the year ended
December  31,  1995,  together  with all exhibits  and  schedules  thereto,  and
financial statements relating thereto, and any actuarial


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opinion,  affirmation or certification  filed in connection  therewith,  and the
Quarterly  Statements for the periods ended after January 1, 1996, together with
all exhibits and  schedules  thereto,  with  respect to each  subsidiary  of the
Company that is a regulated insurance company (an "Insurance Company"),  in each
case as filed with the applicable  Insurance  Regulator of its  jurisdiction  of
domicile,  were  prepared in  conformity  with  statutory  accounting  practices
prescribed  or permitted  by such  Insurance  Regulator  applied on a consistent
basis ("SAP"),  present fairly, in all material respects, to the extent required
by and in  conformity  with  SAP,  the  statutory  financial  condition  of such
Insurance  Company at their  respective  dates and the  results  of  operations,
changes in capital and surplus and cash flow of such Insurance  Company for each
of the periods then ended, and were correct in all material  respects when filed
and there were no material  omissions  therefrom when filed.  No deficiencies or
violations  material to the  financial  condition or operations of any Insurance
Company have been asserted in writing by any Insurance  Regulator which have not
been cured or otherwise resolved to the satisfaction of such Insurance Regulator
and which have not been  disclosed  in  writing to Conseco  prior to the date of
this Agreement.

                           (iii)    Except as set forth in Section 2.11(iii) of 
the  Disclosure  Schedule,  (a) the Company and its  subsidiaries  (exclusive of
their  agents)  and,  to the  knowledge  of  the  Company  (without  independent
inquiry),  their  agents  have  marketed,  sold and issued  Company  products in
compliance,  in all material  respects,  with all  statutes,  laws,  ordinances,
rules,  orders and  regulations  of any  Governmental  Entity  applicable to the
business  of the  Company  and  its  subsidiaries  ("Laws")  in  the  respective
jurisdictions in which such products have been sold, except where the failure to
do so, individually or in the aggregate,  has not had or would not reasonably be
expected to have, a material adverse effect on the business, financial condition
or results of operations of the Company and its subsidiaries,  taken as a whole,
(b) there are (x) to the knowledge of the Company,  no claims  asserted,  (y) no
actions,  suits,  investigations  or proceedings by or before any court or other
Governmental  Entity or (z) no  investigations  by or on  behalf of the  Company
(other than routine  investigations  in  connection  with the  Company's  hiring
practices)  ((x),  (y) and (z)  being  collectively  referred  to as  "Actions")
pending or, to the  knowledge of the Company,  threatened,  against or involving
the  Company,  any of its  subsidiaries  or,  to the  knowledge  of the  Company
(without independent  inquiry),  any of its agents that include allegations that
the Company,  any of its  subsidiaries or any of its agents were in violation of
or failed to comply with such Laws,  and, to the  knowledge of the  Company,  no
facts  exist  which  would  reasonably  be  expected  to result in the filing or
commencement  of  any  such  Action,  which  Actions,  individually  or  in  the
aggregate, would reasonably be expected to have a material adverse effect on the
business,  financial  condition or results of  operations of the Company and its
subsidiaries,  taken as a whole, and (c) the Company and its subsidiaries are in
compliance,  in all material respects,  with and have performed, in all material
respects,  all  obligations  required to be  performed by each of them under any
cease-and-desist  or other  order  issued by any  Insurance  Regulator  or other
Governmental  Entity  to the  Company  or any of its  subsidiaries  or under any
written agreement, consent agreement,  memorandum of understanding or commitment
letter or similar  undertaking  entered into between any Insurance  Regulator or
other   Governmental   Entity  and  the  Company  or  any  of  its  subsidiaries
("Regulatory  Agreement"),  which Regulatory  Agreement remains in effect on the
date  hereof,  except  where  the  failure  to do  so,  individually  or in  the
aggregate,  has not had or would not  reasonably be expected to have, a material
adverse effect on the business,  financial condition or results of operations of
the Company and its subsidiaries,  taken as a whole.  Each Regulatory  Agreement
issued or  entered  into  after  December  31,  1992 is  identified  in  Section
2.11(iii) of the Disclosure Schedule.



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                  2.12  State  Takeover  Laws.  The  Board of  Directors  of the
Company has approved the transactions  contemplated by this Agreement and by the
Shareholders  Agreement (as defined  below) such that the  provisions of Section
1701.83 of the Ohio Code and the  provisions  of  Chapter  1704 of the Ohio Code
will not apply to this  Agreement  or the  Shareholders  Agreement or any of the
transactions contemplated hereby or thereby.

                  2.13  Opinion of Financial  Advisor.  The Company has received
the opinion of  Donaldson,  Lufkin & Jenrette  Securities  Corporation  ("DLJ"),
dated the date hereof, to the effect that, as of such date, the consideration to
be received in the Merger by the Company's shareholders is fair from a financial
point of view to the Company's shareholders.

                  2.14  Brokers.  Except with respect to DLJ,  all  negotiations
relative to this Agreement and the  transactions  contemplated  hereby have been
carried out by the Company  directly with Conseco,  without the  intervention of
any person on behalf of the  Company in such manner as to give rise to any valid
claim by any  person  against  Conseco,  the  Company  or any  subsidiary  for a
finder's fee, brokerage commission, or similar payment. The Company has provided
Conseco with a true and complete copy of the  agreement  between the Company and
DLJ, and the Company has no other agreements or understandings (written or oral)
with respect to such services.


                                   ARTICLE III

          REPRESENTATIONS AND WARRANTIES OF CONSECO AND CAF ACQUISITION

                  Conseco and CAF  Acquisition  hereby  represent and warrant to
the Company as follows:

                  3.1  Organization,  Standing  and  Corporate  Power.  Each  of
Conseco  and CAF  Acquisition  and each  Significant  Subsidiary  of Conseco (as
hereinafter  defined) is a corporation  duly organized,  validly existing and in
good standing under the laws of the jurisdiction in which it is incorporated and
has the requisite  corporate power and authority to carry on its business as now
being  conducted.  Each of  Conseco  and CAF  Acquisition  and each  Significant
Subsidiary  of Conseco is duly  qualified  or licensed to do business  and is in
good  standing in each  jurisdiction  in which the nature of its business or the
ownership or leasing of its  properties  makes such  qualification  or licensing
necessary.  Conseco has delivered to the Company  complete and correct copies of
its  Articles  of  Incorporation  and  Bylaws,  as  amended  to the date of this
Agreement. For purposes of this Agreement, a "Significant Subsidiary" of Conseco
means any subsidiary of Conseco that would  constitute a Significant  Subsidiary
within the meaning of Rule 1-02 of Regulation S-X of the SEC.

                  3.2 Conseco Capital Structure. The authorized capital stock of
Conseco  consists of  500,000,000  shares of Conseco Common Stock and 20,000,000
shares of preferred stock, without par value. At the close of business on August
23, 1996, (i) 58,416,433  shares of Conseco  Common Stock,  5,264,767  shares of
$3.25 Series D Cumulative  Convertible  Preferred Stock of Conseco (the "Conseco
Series  D  Preferred  Stock")  and  4,369,700  shares  of  Preferred  Redeemable
Increased  Dividend  Equity  Securities of Conseco (the  "Conseco  PRIDES") were
issued and outstanding (net of treasury shares or shares held by  subsidiaries),
(ii)  13,721,689  shares of Conseco  Common  Stock were  reserved  for  issuance
pursuant to outstanding options to purchase shares of Conseco Common Stock



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and other  benefits  granted under  Conseco's  benefit plans (the "Conseco Stock
Plans"),  (iii)  8,258,314  shares of Conseco  Common  Stock were  reserved  for
issuance  upon  conversion  of the  Conseco  Series D  Preferred  Stock and (iv)
8,739,400  shares of  Conseco  Common  Stock were  reserved  for  issuance  upon
conversion  of the  Conseco  PRIDES.  Except  (x) as set  forth  above,  (y) for
outstanding options to purchase an aggregate of 1,105,550 shares of Bankers Life
Holding  Corporation  under its Stock  Option Plan and (z) with respect to stock
units awarded under the Conseco Stock Plans,  at the close of business on August
23, 1996, no shares of capital stock or other voting  securities of Conseco were
issued, reserved for issuance or outstanding.  All outstanding shares of capital
stock of  Conseco  are,  and all  shares  which may be issued  pursuant  to this
Agreement will be, when issued, duly authorized,  validly issued, fully paid and
nonassessable and not subject to preemptive rights. The authorized capital stock
of CAF Acquisition  consists of 750 shares of common stock, no par value, 100 of
which have been validly issued,  are fully paid and  nonassessable and are owned
by  Conseco  free and clear of any Lien.  No bonds,  debentures,  notes or other
indebtedness  of Conseco or any  Significant  Subsidiary  of Conseco  having the
right to vote (or convertible into, or exchangeable  for,  securities having the
right to vote) on any  matters  on which  the  shareholders  of  Conseco  or any
Significant  Subsidiary of Conseco may vote are issued or  outstanding.  All the
outstanding  shares of capital stock of each  Significant  Subsidiary of Conseco
have been validly  issued and are fully paid and  nonassessable  and (other than
Bankers Life Holding  Corporation)  are owned by Conseco,  free and clear of all
Liens except as disclosed in the Filed Conseco SEC Documents (as defined below).
Except as set forth above or as  disclosed in the Filed  Conseco SEC  Documents,
neither  Conseco nor any  Significant  Subsidiary of Conseco has any outstanding
option,  warrant,  subscription  or other right,  agreement or commitment  which
either (i) obligates Conseco or any Significant  Subsidiary of Conseco to issue,
sell or transfer,  repurchase, redeem or otherwise acquire or vote any shares of
the capital  stock of Conseco or any  Significant  Subsidiary of Conseco or (ii)
restricts the transfer of Conseco Common Stock.

                  3.3 Authority;  Noncontravention.  Conseco and CAF Acquisition
have all requisite  corporate  power and authority to enter into this  Agreement
and to consummate the transactions contemplated by this Agreement. The execution
and  delivery  of  this  Agreement  by  Conseco  and  CAF  Acquisition  and  the
consummation by Conseco and CAF Acquisition of the transactions  contemplated by
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of Conseco and CAF  Acquisition.  This Agreement has been duly executed
and delivered by and, assuming this Agreement  constitutes the valid and binding
agreement of the Company,  constitutes a valid and binding obligation of each of
Conseco and CAF Acquisition,  enforceable  against such party in accordance with
its terms except that the enforcement  thereof may be limited by (a) bankruptcy,
insolvency,  reorganization,  moratorium  or similar  laws now or  hereafter  in
effect  relating to creditor's  rights  generally and (b) general  principles of
equity  (regardless of whether  enforceability  is considered in a proceeding at
law or in equity).  The execution and delivery of this Agreement do not, and the
consummation of the  transactions  contemplated by this Agreement and compliance
with the  provisions  of this  Agreement  will not (i) conflict  with any of the
provisions of the Articles of Incorporation  or Bylaws of Conseco,  the Articles
of Incorporation or the Code of Regulations of CAF Acquisition or the comparable
documents  of  any  Significant  Subsidiary  of  Conseco,  (ii)  subject  to the
governmental  filings,  other matters referred to in the following  sentence and
Section 3.3 of the  Conseco  Disclosure  Schedule,  conflict  with,  result in a
breach of or default  (with or without  notice or lapse of time, or both) under,
or give rise to a right of  termination,  cancellation  or  acceleration  of any
obligation or loss of a material  benefit  under,  or require the consent of any
person under, any indenture, or other agreement, permit, concession,



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franchise,  license or similar instrument or undertaking to which Conseco or any
of its subsidiaries is a party or by which Conseco or any of its subsidiaries or
any of their assets is bound or affected,  or (iii) subject to the  governmental
filings and other matters referred to in the following sentence,  contravene any
law,  rule or  regulation  of any state or of the United States or any political
subdivision  thereof or  therein,  or any  order,  writ,  judgment,  injunction,
decree,  determination  or award  currently in effect.  No consent,  approval or
authorization  of, or declaration or filing with, or notice to, any Governmental
Entity  which has not been  received or made is  required by or with  respect to
Conseco or CAF Acquisition in connection with the execution and delivery of this
Agreement by Conseco or CAF  Acquisition or the  consummation  by Conseco or CAF
Acquisition, as the case may be, of any of the transactions contemplated by this
Agreement,  except for (i) the filing of premerger notification and report forms
under the HSR Act with respect to the Merger,  (ii) the filings  and/or  notices
required under the insurance laws of the  jurisdictions set forth in Section 2.3
of the Disclosure  Schedule,  (iii) the filing with the SEC of the  registration
statement on Form S-4 to be filed with the SEC by Conseco in connection with the
issuance  of Conseco  Common  Stock in the Merger  (the  "Form  S-4"),  and such
reports  under the  Exchange  Act as may be  required  in  connection  with this
Agreement  and the  transactions  contemplated  hereby,  (iv) the  filing of the
certificate  of  merger  with the  Ohio  Secretary  of  State,  and  appropriate
documents with the relevant authorities of the other states in which the Company
is qualified to do business, (v) such other consents, approvals, authorizations,
filings or notices as are set forth in Section  2.3 of the  Disclosure  Schedule
and (vi) any applicable filings under state anti-takeover laws.

                  3.4 SEC Documents. Conseco and its subsidiaries have filed all
required reports,  schedules, forms, statements and other documents with the SEC
since  January 1, 1994 (the  "Conseco SEC  Documents").  As of their  respective
dates,  the  Conseco  SEC  Documents  complied  with  the  requirements  of  the
Securities  Act or the  Exchange  Act,  as the case may be,  and the  rules  and
regulations  of the SEC  promulgated  thereunder  applicable to such Conseco SEC
Documents,  and none of the Conseco SEC Documents as of such dates contained any
untrue statement of a material fact or omitted to state a material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the  circumstances  under  which they were made,  not  misleading.  The
financial  statements of Conseco included in the Conseco SEC Documents comply as
to form in all material respects with applicable accounting requirements and the
published  rules and  regulations  of the SEC with  respect  thereto,  have been
prepared in accordance with generally accepted accounting  principles applied on
a consistent  basis during the periods  involved  (except as may be indicated in
the notes thereto or, in the case of unaudited statements,  as permitted by Rule
10-01 of  Regulation  S-X) and fairly  present,  in all material  respects,  the
consolidated  subsidiaries as of the dates thereof and the consolidated  results
of their  operations and cash flows for the periods then ended (subject,  in the
case of unaudited statements, to normal year-end audit adjustments).

                  3.5 Absence of Certain Changes or Events.  Except as disclosed
in the Conseco SEC Documents  filed and publicly  available prior to the date of
this  Agreement  (the  "Filed  Conseco  SEC  Documents")  or in Section 3.5 of a
Disclosure Schedule dated the date hereof and delivered concurrently herewith by
Conseco to the Company (the "Conseco  Disclosure  Schedule"),  since the date of
the most recent audited financial  statements  included in the Filed Conseco SEC
Documents,  Conseco has conducted its business only in the ordinary course,  and
there has not been (i) any change which would have a material  adverse effect on
the  business,  financial  condition or results of operations of Conseco and its
subsidiaries,  taken as a whole, (ii) any declaration,  setting aside or payment
of any dividend or distribution



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(whether  in  cash,  stock  or  property)  with  respect  to  any  of  Conseco's
outstanding capital stock (other than regular quarterly cash dividends of $.0625
per share,  on Conseco  Common Stock and regular  cash  dividends on the Conseco
Series D Preferred Stock and the Conseco PRIDES, in each case in accordance with
usual record and payment dates and in accordance with Conseco's  dividend policy
and Articles of  Incorporation  at the date of such  payment),  (iii) any split,
combination or  reclassification  of any of its outstanding capital stock or any
issuance or the authorization of any issuance of any other securities in respect
of, in lieu of or in  substitution  for shares of its capital stock, or (iv) any
change in  accounting  methods,  principles  or practices by Conseco  materially
affecting its assets,  liabilities or business, except as may have been required
by a change in generally accepted accounting principles.

                  3.6 Compliance with  Applicable  Laws. (i) Each of Conseco and
its  subsidiaries  has in effect all Permits  necessary for it to own,  lease or
operate its properties and assets and to carry on its business as now conducted,
and there has occurred no default under any such Permit.  Except as disclosed in
the Filed Conseco SEC Documents,  Conseco and its subsidiaries are in compliance
in all material respects with all applicable statutes, laws, ordinances,  rules,
orders and regulations of any  Governmental  Entity.  Except as disclosed in the
Filed  Conseco  SEC  Documents  and except  for  routine  examinations  by state
Governmental   Entities   charged  with   supervision  of  insurance   companies
("Insurance Regulators"),  as of the date of this Agreement, to the knowledge of
Conseco,  no investigation by any Governmental Entity with respect to Conseco or
any of its subsidiaries is pending or threatened.

                           (ii)     The Annual Statements (including without
limitation  the Annual  Statements of any separate  accounts) for the year ended
December 31, 1995,  together  with all exhibits and schedules  thereto,  and any
actuarial opinion,  affirmation or certification filed in connection  therewith,
and the  Quarterly  Statements  for the  periods  ended  after  January 1, 1996,
together  with  all  exhibits  and  schedules  thereto,  with  respect  to  each
subsidiary of Conseco that is an Insurance  Company,  in each case as filed with
the  applicable  Insurance  Regulator  of its  jurisdiction  of  domicile,  were
prepared in conformity with,  present fairly, in all material  respects,  to the
extent required by and in conformity with SAP, the statutory financial condition
of  such  Insurance  Company  at  their  respective  dates  and the  results  of
operations,  changes  in capital  and  surplus  and cash flow of such  Insurance
Company for each of the periods  then ended,  and were  correct in all  material
respects when filed and there were no material  omissions  therefrom when filed.
No deficiencies or violations  material to the financial condition or operations
of any  Insurance  Company  have  been  asserted  in  writing  by any  Insurance
Regulator which have not been cured or otherwise resolved to the satisfaction of
such Insurance Regulator and which have not been disclosed in writing to Conseco
prior to the date of this Agreement.

                  3.7 No Prior Activities. CAF Acquisition has not incurred, and
will  not  incur,  directly  or  through  any  subsidiary,  any  liabilities  or
obligations for borrowed money or otherwise,  except  incidental  liabilities or
obligations not for borrowed money incurred in connection with its  organization
and except in connection with obtaining financing in connection with the Merger.
Except as contemplated  by this Agreement,  CAF Acquisition (i) has not engaged,
directly or through any  subsidiary,  in any business  activities of any type or
kind whatsoever,  (ii) has not entered into any agreements or arrangements  with
any person or entity,  and (iii) is not subject to or bound by any obligation or
undertaking.

                  3.8      Brokers.  All negotiations relative to this Agreement
and the  transactions  contemplated  hereby  have been  carried  out by  Conseco
directly with the Company, without



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the  intervention  of any person on behalf of Conseco in such  manner as to give
rise  to any  valid  claim  by any  person  against  the  Company  or any of the
Subsidiaries for a finder's fee, brokerage commission, or similar payment.

                  3.9  Financing.  At the  Effective  Time,  Conseco  will  have
sufficient  funds to pay the  aggregate  Cash  Consideration  and any other cash
payable in respect of Shares  pursuant to Section  1.9, on the terms and subject
to the conditions contemplated by this Agreement.


                                   ARTICLE IV

                              ADDITIONAL AGREEMENTS

                  4.1    Preparation    of    Form    S-4    and    the    Proxy
Statement/Prospectus; Information Supplied. (a) As soon as practicable following
the date of this Agreement,  the Company and Conseco shall prepare and file with
the SEC the Proxy  Statement and Conseco shall prepare and file with the SEC the
Form S-4 and the Proxy Statement and Prospectus  required  pursuant to such Form
shall be included  (the "Proxy  Statement/Prospectus").  Each of the Company and
Conseco shall use its best efforts to have the Form S-4 declared effective under
the  Securities Act as promptly as  practicable  after such filing.  The Company
shall use its best efforts to cause the Proxy  Statement/Prospectus to be mailed
to the Company's  shareholders as promptly as practicable  after the Form S-4 is
declared  effective under the Securities Act. Conseco shall also take any action
(other than qualifying to do business in any jurisdiction in which it is not now
so qualified) required to be taken under any applicable state securities laws in
connection  with the  issuance  of  Conseco  Common  Stock in the Merger and the
Company shall furnish all information  concerning the Company and the holders of
the Common  Stock as may be  reasonably  requested in  connection  with any such
action.

                  (b) The Company agrees that none of the  information  supplied
or to be supplied by the Company  specifically for inclusion or incorporation by
reference  in (i) the Form S-4 will,  at the time the Form S-4 is filed with the
SEC,  at any  time it is  amended  or  supplemented  or at the  time it  becomes
effective under the Securities Act,  contain any untrue  statement of a material
fact or omit to state  any  material  fact  required  to be  stated  therein  or
necessary  to make the  statements  therein  not  misleading  or (ii) the  Proxy
Statement will, at the date it is first mailed to the Company's  shareholders or
at the time of the Shareholders Meeting (as defined in Section 4.2), contain any
untrue  statement of a material fact or omit to state any material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the circumstances under which they are made, not misleading.  The Proxy
Statement will comply as to form in all material  respects with the requirements
of the  Exchange  Act and the  rules and  regulations  thereunder,  except  with
respect  to  statements  made or  incorporated  by  reference  therein  based on
information supplied by Conseco or CAF Acquisition specifically for inclusion or
incorporated by reference in the Proxy Statement.

                  (c) Conseco agrees that none of the information supplied or to
be  supplied  by  Conseco  or CAF  Acquisition  specifically  for  inclusion  or
incorporation by reference in (i) the Form S-4 will, at the time the Form S-4 is
filed with the SEC, at any time it is amended or  supplemented or at the time it
becomes  effective under the Securities Act,  contain any untrue  statement of a
material fact or omit to state any material  fact required to be stated  therein
or necessary to make the statements therein not misleading. The Form S-4 and the
Prospectus



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contained  therein  will  comply as to form in all  material  respects  with the
requirements  of the  Securities Act and the rules and  regulations  promulgated
thereunder,  except with respect to statements made or incorporated by reference
in either the Form S-4 or the Prospectus  based on  information  supplied by the
Company specifically for inclusion or incorporation by reference therein.

                  4.2 Meeting of Shareholders.  The Company will take all action
necessary in accordance  with  applicable law and its Articles of  Incorporation
and the Code of  Regulations  to  convene a  meeting  of its  shareholders  (the
"Shareholders  Meeting")  to  consider  and  vote  upon  the  adoption  of  this
Agreement. Subject to Section 4.9 hereof, the Company will, through its Board of
Directors, recommend to its shareholders the adoption of this Agreement. Without
limiting the  generality of the foregoing,  the Company agrees that,  subject to
its right to terminate this Agreement  pursuant to Section 4.9, its  obligations
pursuant  to the first  sentence of Section 4.2 shall not be affected by (i) the
commencement, public proposal, public disclosure or communication to the Company
of any  Acquisition  Proposal (as defined in Section 4.8) or (ii) the withdrawal
or  modification  by the Board of  Directors  of the Company of its  approval or
recommendation  of this  Agreement or the Merger.  The Company will use its best
efforts to hold the Shareholders  Meeting and (subject to Section 4.9 hereof) to
obtain the favorable votes of its shareholders as soon as practicable  after the
date hereof.

                  4.3 Letter of the Company's Accountants. The Company shall use
its best  efforts  to cause to be  delivered  to  Conseco  a letter of KPMG Peat
Marwick  L.L.P.,  the Company's  independent  public  accountants,  dated a date
within two  business  days  before  the date on which the Form S-4 shall  become
effective  and a letter of KPMG Peat  Marwick  L.L.P.,  dated a date  within two
business  days  before the  Closing  Date,  addressed  to  Conseco,  in form and
substance  reasonably  satisfactory  to  Conseco  and  customary  in  scope  and
substance for letters delivered by independent  public accountants in connection
with registration statements similar to the Form S-4.

                  4.4 Letter of  Conseco's  Accountants.  Conseco  shall use its
best  efforts  to cause to be  delivered  to the  Company a letter of  Coopers &
Lybrand L.L.P.,  Conseco's  independent public accountants,  dated a date within
two business  days before the date on which the Form S-4 shall become  effective
and a letter of Coopers & Lybrand L.L.P.,  dated a date within two business days
before the Closing Date,  each  addressed to the Company,  in form and substance
reasonably  satisfactory to the Company and customary in scope and substance for
letters  delivered  by  independent   public   accountants  in  connection  with
registration statements similar to the Form S-4.

                  4.5 Access to  Information;  Confidentiality.  Upon reasonable
notice,  each of the  Company  and  Conseco  shall,  and shall cause each of its
respective  subsidiaries  to,  afford  to the other  party and to the  officers,
employees,  counsel,  financial advisors and other representatives of such other
party reasonable  access during normal business hours during the period prior to
the  Effective  Time  to all  its  properties,  books,  contracts,  commitments,
personnel and records and,  during such period,  each of the Company and Conseco
shall,  and shall  cause  each of its  respective  subsidiaries  to,  furnish as
promptly as  practicable  to the other  party such  information  concerning  its
business,  properties,  financial  condition,  operations  and personnel as such
other party may from time to time reasonably request. Except as required by law,
Conseco will hold, and will cause its respective directors,  officers, partners,
employees,  accountants,  counsel,  financial advisors and other representatives
and affiliates to hold, any nonpublic  information  obtained from the Company in
confidence to the extent



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required by, and in accordance  with,  the provisions of the letter dated August
12, 1996,  between  Conseco and the Company (the  "Confidentiality  Agreement").
Except as required by law, the Company will hold,  and will cause its directors,
officers,  partners,  employees,  accountants,  counsel,  financial advisors and
other representatives and affiliates to hold, any nonpublic information obtained
from Conseco in  confidence  to the same extent that Conseco is required to hold
information  of the  Company  in  confidence  pursuant  to  the  Confidentiality
Agreement.

                  4.6 Best Efforts. Upon the terms and subject to the conditions
and other agreements set forth in this Agreement,  each of the parties agrees to
use its best efforts to take, or cause to be taken,  all actions,  and to do, or
cause to be done,  and to assist and cooperate  with the other parties in doing,
all things necessary,  proper or advisable to consummate and make effective,  in
the most expeditious manner  practicable,  the Merger and the other transactions
contemplated by this Agreement.

                  4.7 Public Announcements.  Conseco and CAF Acquisition, on the
one hand,  and the  Company,  on the other hand,  will  consult  with each other
before  issuing,  and provide each other the  opportunity  to review and comment
upon,  any  press  release  or  other  public  statements  with  respect  to the
transactions contemplated by this Agreement, including the Merger, and shall not
issue any such press  release or make any such  public  statement  prior to such
consultation,  except as may be required by applicable  law, court process or by
obligations  pursuant  to any listing  agreement  with any  national  securities
exchange.

                  4.8 Acquisition Proposals. The Company shall not, nor shall it
permit any of its subsidiaries to, nor shall it authorize or permit any officer,
director or employee of, or any investment banker,  attorney or other advisor or
representative  of,  the  Company or any of its  subsidiaries  to,  directly  or
indirectly, (i) solicit, initiate or encourage the submission of any Acquisition
Proposal (as herein after  defined) or (ii)  participate  in any  discussions or
negotiations  regarding,  or furnish to any person any information  with respect
to, or take any other action to  facilitate  any  inquiries or the making of any
proposal  that  constitutes,  or may  reasonably  be  expected  to lead to,  any
Acquisition Proposal;  provided, however, that nothing contained in this Section
4.8 shall  prohibit  the  Board of  Directors  of the  Company  from  furnishing
information to, or entering into discussions or negotiations with, any person or
a entity  that makes an  unsolicited  Acquisition  Proposal  if, and only to the
extent that (A) the Board of Directors of the Company,  after  consultation with
and based upon the advice of outside counsel, determines in good faith that such
action is necessary for the Board of Directors of the Company to comply with its
fiduciary  duties to the Company  under  applicable  law and (B) prior to taking
such action, the Company (x) provides reasonable notice to Conseco to the effect
that it is taking  such  action and (y)  receives  from such person or entity an
executed confidentiality agreement in reasonably customary form. Notwithstanding
anything in this Agreement to the contrary,  the Company shall  promptly  advise
Conseco orally and in writing of the receipt by it (or any of the other entities
or persons referred to above) after the date hereof of any Acquisition Proposal,
of any inquiry which could lead to any Acquisition Proposal,  the material terms
and conditions of such Acquisition  Proposal or inquiry, and the identity of the
person making any such  Acquisition  Proposal or inquiry.  The Company will keep
Conseco informed of the status and details of any such  Acquisition  Proposal or
inquiry. For purposes of this Agreement,  "Acquisition  Proposal" means any bona
fide proposal with respect to a merger, consolidation, share exchange or similar
transaction  involving  the Company or any  Subsidiary  of the  Company,  or any
purchase of all or any significant portion



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of the assets of the Company or any  Subsidiary  of the  Company,  or any equity
interest  in the  Company  or any  Subsidiary  of the  Company,  other  than the
transactions contemplated hereby.

                  4.9  Fiduciary  Duties.  The Board of Directors of the Company
shall not (i) withdraw or modify, in a manner  materially  adverse to Conseco or
CAF Acquisition,  the approval or  recommendation  by such Board of Directors of
this Agreement or the Merger, (ii) approve or recommend an Acquisition  Proposal
or (iii) enter into any  agreement  with  respect to any  Acquisition  Proposal,
unless the Company  receives an Acquisition  Proposal and the Board of Directors
of the Company  determines in good faith,  following  consultation  with outside
counsel,  that in order to comply with its fiduciary duties to the Company under
applicable law it is necessary for the Board of Directors to withdraw or modify,
in a manner  materially  adverse to Conseco or CAF Acquisition,  its approval or
recommendation  of this  Agreement  or the  Merger,  approve or  recommend  such
Acquisition  Proposal,  enter into an agreement with respect to such Acquisition
Proposal or terminate this Agreement. In the event the Board of Directors of the
Company takes any of the foregoing actions, the Company shall, concurrently with
the taking of any such  action,  pay to Conseco the Section 4.17 Fee (as defined
below).  Nothing  contained in this Section 4.9 shall  prohibit the Company from
taking  and  disclosing  to its  shareholders  a position  contemplated  by Rule
14e-2(a) promulgated under the Exchange Act or from making any disclosure to the
Company's shareholders which, in the good faith reasonable judgment of the Board
of Directors of the Company based on the advice of outside counsel,  is required
under applicable law;  provided that the Company does not withdraw or modify, in
a manner  materially  adverse to Conseco or CAF  Acquisition,  its position with
respect  to  the  Merger  or  approve  or  recommend  an  Acquisition  Proposal.
Notwithstanding anything contained in this Agreement to the contrary, any action
by the Board of Directors  permitted by this Section 4.9 shall not  constitute a
breach of this Agreement by the Company.

                  4.10 Consents,  Approvals and Filings. The Company and Conseco
will make and cause their respective subsidiaries to make all necessary filings,
as soon as practicable,  including, without limitation, those required under the
HSR Act, the Securities  Act, the Exchange Act, and applicable  state  insurance
laws in order to  facilitate  prompt  consummation  of the  Merger and the other
transactions  contemplated  by this  Agreement.  In  addition,  the  Company and
Conseco will each use their best  efforts,  and will  cooperate  fully with each
other  (i)  to  comply  as  promptly  as  practicable   with  all   governmental
requirements applicable to the Merger and the other transactions contemplated by
this  Agreement  and (ii) to obtain as promptly  as  practicable  all  necessary
permits,  orders or other consents of Governmental  Entities and consents of all
third  parties  necessary  for the  consummation  of the  Merger  and the  other
transactions  contemplated  by this  Agreement.  Each of the Company and Conseco
shall use best efforts to promptly provide such  information and  communications
to Governmental  Entities as such Governmental  Entities may reasonably request.
Each of the parties shall provide to the other party copies of all  applications
in advance of filing or submission of such applications to Governmental Entities
in  connection  with this  Agreement  and shall make such  revisions  thereto as
reasonably  requested by such other party. Each party shall provide to the other
party the opportunity to participate in all meetings and material  conversations
with Governmental Entities.

                  4.11 Employee Matters.  (i) From and after the Effective Time,
Conseco shall, with respect to benefits accrued,  honor in accordance with their
respective terms the employee benefit plans,  programs,  policies,  arrangements
and agreements  listed on Section 4.11 of the Disclosure  Schedule (the "Section
4.11 Plans") and shall not take, or permit to be



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taken, any action that would reduce, eliminate or otherwise adversely affect the
compensation  accrued or benefits accrued at the Effective Time (or, if greater,
at  termination  of  employment  after the  Effective  Time) for any employee or
former  employee of the Company or any Company  Affiliate under any Section 4.11
Plan.  For purposes of any Section 4.11 Plan that contains a provision  relating
to  a  change  in  control  of  the  Company,   Conseco  acknowledges  that  the
consummation of the Merger constitutes such a change in control.

                           (ii) For the year ending December 31, 1996, the 
Company or the Surviving  Corporation  shall pay to each employee of the Company
and/or its  Subsidiaries who is entitled to receive a cash bonus under the bonus
arrangement  established by the Company prior to the date of this Agreement (the
"Bonus")  and who is an employee of the  Company or its  Subsidiaries  as of the
Effective  Time (each, a "Bonus  Payee"),  one or more cash payments as follows:
(a) with  respect to the  non-discretionary  portion  of the  Bonus,  the amount
thereof shall be calculated in accordance  with the terms of the Bonus and shall
be paid at the time it is determined in accordance  with past practice,  whether
or not any Bonus  Payee is then an  employee  of the  Company  or the  Surviving
Corporation;  provided,  that if the  employment  with the  Company of any Bonus
Payee is terminated between the Effective Time and December 31, 1996, such Bonus
Payee  shall be  entitled  to receive a prorated  portion  thereof  based on the
number  of days  that  such  Bonus  Payee was  employed  by the  Company  or the
Surviving  Corporation  during the year ending  December 31, 1996 (the "Prorated
Portion") and (b) with respect to the  discretionary  portion of the Bonus,  the
amount  thereof  shall  equal 75% of the amount  previously  established  by the
Company  as the  maximum  to be paid as a  discretionary  award for 1996,  which
amount  shall be paid in cash at the  earlier of (i) the time of the  payment of
the  non-discretionary  portion of the Bonus and (ii)  termination  of any Bonus
Payee's employment with the Company or the Surviving Corporation; provided, that
if the employment with the Company of any Bonus Payee is terminated  between the
Effective Time and December 31, 1996, upon termination such Bonus Payee shall be
paid the Prorated Portion.

                  4.12 Affiliates and Certain Shareholders. Prior to the Closing
Date, the Company shall deliver to Conseco a letter  identifying all persons who
are, at the time the Merger is submitted for approval to the shareholders of the
Company,  "affiliates"  of the  Company  for  purposes  of Rule  145  under  the
Securities Act. The Company shall use its best efforts to cause each such person
to  deliver  to  Conseco  on or prior to the  Closing  Date a written  agreement
substantially  in the form  attached  as Exhibit A to the  Disclosure  Schedule.
Conseco shall not be required to maintain the  effectiveness  of the Form S-4 or
any other  registration  statement  under the Securities Act for the purposes of
resale of Conseco Common Stock by such affiliates. Conseco Common Stock received
by such  affiliates  in the  Merger  shall  bear a  customary  legend  regarding
applicable Securities Act restrictions and the provisions of this Agreement.

         If any such  affiliate is unable  because of the volume  limitations of
Rule 144 of the SEC to sell  pursuant  to Rule 144 the shares of Conseco  Common
Stock received by such affiliate as Merger  Consideration and still held by such
affiliate,  such affiliate shall have the right, for so long as any such balance
of the affiliate's Merger Consideration is not eligible for immediate sale under
the applicable provisions of Rule 144, to require Conseco to elect, in Conseco's
sole discretion, with respect to such balance, either to (i) acquire such shares
directly from such  affiliate at the current  market price,  (ii) amend the Form
S-4 and maintain its effectiveness to provide for registration of such shares or
(iii) file promptly and in any event



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within 10 business  days a  Registration  Statement  on Form S-3 with the SEC to
register  such  shares  for  resale  by such  affiliate  and  provide  customary
indemnities with respect thereto.

                  4.13 NYSE Listing. Conseco shall use its best efforts to cause
the shares of Conseco Common Stock to be issued in the Merger to be approved for
listing  on the NYSE,  subject  to  official  notice of  issuance,  prior to the
Closing Date.

                  4.14  Shareholder  Litigation.  The Company shall give Conseco
the  opportunity to participate in the defense or settlement of any  shareholder
litigation  against the Company and its directors  relating to the  transactions
contemplated by this Agreement; provided, however, that no such settlement shall
be agreed to without Conseco's consent,  which consent shall not be unreasonably
withheld.

                  4.15  Indemnification.  (a) The articles of incorporation  and
the  code  of  regulations  of  the  Surviving   Corporation  and  each  of  its
subsidiaries  shall contain the provisions with respect to  indemnification  set
forth  in the  Articles  of  Incorporation  and the Code of  Regulations  of the
Company or the  respective  Subsidiary,  as the case may be, on the date of this
Agreement,  and such  provisions  shall not be amended,  repealed  or  otherwise
modified for a period of six years after the  Effective  Time in any manner that
would  adversely  affect the rights  thereunder of  individuals  who at any time
prior to the Effective  Time were directors or officers of the Company or any of
its subsidiaries (the "Indemnified  Parties") in respect of actions or omissions
occurring at or prior to the Effective Time (including,  without limitation, the
transactions  contemplated  by this  Agreement),  unless  such  modification  is
required  by law.  Conseco  agrees to be jointly  and  severally  liable for the
indemnification  obligations of the Company to the Indemnified  Parties,  as set
forth above.

                  (b) From and after the Effective Time,  Conseco shall honor in
accordance with their respective terms the indemnification agreements identified
in Section 4.15 of the  Disclosure  Schedule and shall not take, or permit to be
taken, any action that would reduce, eliminate or otherwise adversely affect the
rights of the persons entitled to indemnification thereunder.

                  (c) For a  period  of two  years  after  the  Effective  Time,
Conseco  shall  cause  to  be  maintained  officers'  and  directors'  liability
insurance covering the Indemnified  Parties who are currently covered,  in their
capacities as officers and directors,  by the Company's  existing  officers' and
directors'   liability   insurance  policies  on  terms  substantially  no  less
advantageous to the Indemnified Parties than such existing insurance.

                  (d) The provisions of this Section 4.15 are intended to be for
the benefit of, and shall be enforceable by, each  Indemnified  Party, his heirs
and his  personal  representatives  and shall be binding on all  successors  and
assigns of Conseco, CAF Acquisition, the Company and the Surviving Corporation.

                  4.16 Capitol  Insurance Company of Ohio. The Company shall use
its  reasonable  best  efforts to have control of Capitol  Insurance  Company of
Ohio, a mutual association organized under the Ohio Non-Profit  Corporation Law,
transferred to Conseco.

                  4.17 Certain Fees.  The Company shall pay to Conseco upon 
demand $15



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million (the  "Section  4.17 Fee"),  payable in same-day  funds,  if a bona fide
Acquisition  Proposal is commenced,  publicly  proposed,  publicly  disclosed or
communicated  to the Company (or the  willingness  of any person to make such an
Acquisition  Proposal is publicly  disclosed or communicated to the Company) and
the Board of Directors of the Company, in accordance with Section 4.9, withdraws
or  modifies  in  a  manner  materially  adverse  to  Conseco  its  approval  or
recommendation  of this  Agreement or the Merger,  approves or  recommends  such
Acquisition Proposal,  enters into an agreement with respect to such Acquisition
Proposal or terminates this Agreement.


                                    ARTICLE V

                          COVENANTS RELATING TO CONDUCT
                           OF BUSINESS PRIOR TO MERGER

                  5.1 Conduct of Business by the Company. Except as contemplated
by this  Agreement  or as set forth in Section 5.1 of the  Disclosure  Schedule,
during the period from the date of this  Agreement to the  Effective  Time,  the
Company  shall,  and shall  cause its  subsidiaries  to,  act and carry on their
respective  businesses  in the  ordinary  course of business  and, to the extent
consistent  therewith,  use reasonable  efforts to preserve intact their current
business  organizations,  keep  available  the  services  of their  current  key
officers and  employees  and preserve the goodwill of those  engaged in material
business  relationships  with them. The Company agrees  throughout  such time to
allow  representatives  of Conseco to have  access to the  management  and other
personnel of the Company so that  Conseco can be fully  informed at all times as
to  significant  day-to-day  executive,  legal,  financial,  marketing and other
operational matters involving the Company, its Subsidiaries or their businesses.
Prior to taking or  approving  any action with  respect to any such  significant
matters  involving  the  Company,  management  of the  Company  will  notify the
representative of Conseco  designated by Conseco for oversight of the functional
area(s)  involved with such  decision and will, if consistent  with the legal or
fiduciary  obligations  of such officer or the Directors of the Company,  follow
any suggestions made by the Conseco  representative with respect to the proposed
action. During such time, the Company will cause its personnel to cooperate with
personnel  from Conseco in preparing  for any proposed  relocation by Conseco of
the Company's operations  following Closing.  Without limiting the generality of
the  foregoing,  during  the  period  from  the  date of this  Agreement  to the
Effective  Time,  the  Company  shall  not,  and  shall  not  permit  any of its
subsidiaries to, without the prior consent of Conseco:

                  (i) (x) declare,  set aside or pay any  dividends  on, or make
         any other distributions (whether in cash, stock or property) in respect
         of, any of the Company's  outstanding capital stock (other than regular
         quarterly cash  dividends not in excess of $0.10 per Share,  with usual
         record and payment dates and in accordance  with the Company's  present
         dividend  policy),   (y)  split,  combine  or  reclassify  any  of  its
         outstanding  capital  stock or issue or  authorize  the issuance of any
         other  securities  in  respect  of, in lieu of or in  substitution  for
         shares of its  outstanding  capital stock,  or (z) purchase,  redeem or
         otherwise  acquire  any  shares  of  outstanding  capital  stock or any
         rights, warrants or options to acquire any such shares;

                  (ii) issue,  sell,  grant,  pledge or  otherwise  encumber any
         shares  of its  capital  stock,  any  other  voting  securities  or any
         securities  convertible  into,  or any  rights,  warrants or options to
         acquire, any such shares, voting securities or convertible



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         securities other than upon the exercise of Company Stock Options 
         outstanding on the date of this Agreement;

                  (iii)    amend its Articles of Incorporation, the Code of 
         Regulations or other comparable charter or organizational documents;

                  (iv)     acquire any business or any corporation, partnership,
         joint venture, association or other business organization or division 
         thereof;

                  (v) sell,  mortgage  or  otherwise  encumber or subject to any
         Lien or otherwise  dispose of any of its  properties or assets that are
         material to the Company and its subsidiaries  taken as a whole,  except
         in the ordinary course of business;

                  (vi)  (x)  incur  any   indebtedness  for  borrowed  money  or
         guarantee  any such  indebtedness  of  another  person,  other than (A)
         indebtedness  owing  to or  guarantees  of  indebtedness  owing  to the
         Company  or any  direct  or  indirect  wholly-owned  subsidiary  of the
         Company,  (B)  indebtedness  incurred by the Company in connection with
         the  declaration and payment of the regular  quarterly  dividend or (C)
         indebtedness  incurred by the Company in connection with the payment of
         its  expenses   relating  to  this   Agreement  and  the   transactions
         contemplated  hereby,  subject to the  limitation  set forth in Section
         10.2 or (y) make any loans or advances to any other person,  other than
         (A)  to  the  Company,  or  to  any  direct  or  indirect  wholly-owned
         subsidiary  of the  Company,  (B)  routine  advances  to  agents of the
         Company or (C) special  individual  advances  of not more than  $30,000
         each to agents of the Company;

                  (vii) make any tax election or settle or compromise any income
         tax liability  that would  reasonably be expected to be material to the
         Company and its subsidiaries taken as a whole;

                  (viii)   pay,   discharge,   settle  or  satisfy  any  claims,
         liabilities or obligations (absolute,  accrued, asserted or unasserted,
         contingent  or  otherwise),   other  than  the  payment,  discharge  or
         satisfaction,  in the ordinary course of business  consistent with past
         practice or in accordance with their terms, of liabilities reflected or
         reserved against in, or contemplated  by, the most recent  consolidated
         financial  statements (or the notes thereto) of the Company included in
         the Filed SEC  Documents or incurred  since the date of such  financial
         statements  in the  ordinary  course of business  consistent  with past
         practice;

                  (ix) except as otherwise provided in the investment guidelines
         to be  contained in the  investment  advisory  agreements  specified in
         Section 5.6 hereof,  invest its future cash flow, any cash from matured
         and maturing investments, any cash proceeds from the sale of its assets
         and  properties,  and any  cash  funds  currently  held  by it,  in any
         investments  (which  investments  shall, in each case, be classified as
         available-for-sale  in accordance  with SFAS 115, as defined in Section
         5.6) other than cash  equivalent  assets or in  short-term  investments
         (consisting   of  United   States   government   issued  or  guaranteed
         securities,  or  commercial  paper  rated  A-I or P-1),  except  (i) as
         otherwise  required by law,  (ii) as  required to provide  cash (in the
         ordinary  course of business and consistent with past practice) to meet
         its  actual  or  anticipated   obligations  or  (iii)   publicly-traded
         corporate  bonds  that are  rated  investment  grade  by at  least  two
         nationally recognized statistical rating organizations;



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                  (x) except as may be required by law,

                                  (i) make any  change  to, or amend in any way,
                  the contracts,  salaries,  wages, or other compensation of any
                  employee  or any agent or  consultant  of the  Company  or any
                  subsidiary  other than routine  changes or amendments that are
                  required under existing contracts or by law;

                                 (ii)  adopt,   enter  into,  amend,   alter  or
                  terminate,  partially or  completely,  any Benefit Plan or any
                  election made pursuant to the  provisions of any Benefit Plan,
                  to accelerate any payments,  obligations or vesting  schedules
                  under any Benefit Plan;

                                (iii)  approve any general or company-wide pay 
                  increases for employees; or

                                 (iv)  make any representation or promise, oral 
                  or written, to any employee or former director, officer  or 
                  employee of the  Company or any  subsidiary  to do any of the 
                  foregoing;


                  (xi) except in the ordinary course of business,  modify, amend
         or terminate any material  agreement,  permit,  concession,  franchise,
         license or similar instrument to which the Company or any subsidiary is
         a party or waive,  release  or  assign  any  material  rights or claims
         thereunder;

                  (xii)  hold  any  meeting  of the  Board of  Directors  of the
         Company or any  Subsidiary or any committee of any such board,  or take
         any action by written  consent of any such board or committee,  without
         providing  to Conseco  (i)  written  notice of any such  meeting or any
         proposed  action by  written  consent  at the same time such  notice or
         action is provided to the  directors and (ii) an agenda of any specific
         matters to be  considered  at such  meeting  or a copy of the  proposed
         written consent; or

                  (xiii)   authorize any of, or commit or agree to take any of, 
         the foregoing actions.

                  5.2 Conduct of Business by Conseco. During the period from the
date of this Agreement to the Effective Time, Conseco shall, and shall cause its
subsidiaries to, carry on their respective  businesses in the usual, regular and
ordinary course in substantially the same manner as heretofore conducted and, to
the extent consistent  therewith,  use all reasonable efforts to preserve intact
their  current  business  organizations,  keep  available  the services of their
current officers and employees and preserve their  relationships with customers,
suppliers,  licensors,  licensees,   distributors  and  others  having  business
dealings with them to the end that their goodwill and ongoing  businesses  shall
be unimpaired at the Effective Time.  Except as set forth in Sections 3.5 or 5.2
of the Conseco  Disclosure  Schedule,  without  limiting the  generality  of the
foregoing,  during the period from the date of this  Agreement to the  Effective
Time, Conseco shall not, and shall not permit any of its subsidiaries to:

                  (i) (x) declare,  set aside or pay any  dividends  on, or make
any other distributions  (whether in cash, stock or property) in respect of, any
outstanding  capital  stock  of  Conseco  (other  than  regular  quarterly  cash
dividends of $.0625 per share of Conseco Common Stock and regular cash dividends
on the Conseco Series D Preferred Stock and the



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Conseco  PRIDES,  in each  case  with  usual  record  and  payment  dates and in
accordance with Conseco's  Articles of  Incorporation  and its present  dividend
policy) or (y) split, combine or reclassify any of its outstanding capital stock
or issue or  authorize  the issuance of any other  securities  in respect of, in
lieu of or in substitution for shares of Conseco's outstanding capital stock;

                  (ii) issue,  sell,  grant,  pledge or  otherwise  encumber any
         shares  of its  capital  stock,  any  other  voting  securities  or any
         securities  convertible  into,  or any  rights,  warrants or options to
         acquire, any such shares, voting securities or convertible  securities,
         in each case if any such  action  could  reasonably  be expected to (A)
         delay materially the date of mailing of the Proxy  Statement/Prospectus
         or,  (B) if it were to occur  after  such date of  mailing,  require an
         amendment of the Proxy Statement/Prospectus;

                  (iii)  acquire any business or any  corporation,  partnership,
         joint venture,  association or other business  organization or division
         thereof,  in each case if any such action could  reasonably be expected
         to  (A)   delay   materially   the  date  of   mailing   of  the  Proxy
         Statement/Prospectus  or,  (B) if it were to occur  after  such date of
         mailing, require an amendment of the Proxy Statement/Prospectus; or

                  (iv)     authorize any of, or commit or agree to take any of, 
         the foregoing actions.

                  5.3 Stock  Options  and  Restricted  Shares.  (i) The  Company
agrees to use its best efforts,  including without limitation additional actions
by its Board of Directors or the committee thereof which administers the Company
Stock  Option  Plan,  to cause to be made  such  clarifications,  modifications,
amendments or supplements to the Company Stock Option Plan and to the agreements
evidencing  outstanding  Company  Stock  Options and  Restricted  Shares to give
effect to the desires and  intentions  of the  parties  with  respect to Company
Stock Options and Restricted Shares as contemplated by this Agreement, including
the following:

                  (a) The treatment of the Company Stock Options and Restricted
          Shares in accordance with Section 1.9; and

                  (b) The Board of  Directors of the Company  shall  approve the
         disposition  of Company  Stock  Options  and  Restricted  Shares to the
         Company pursuant to Section 1.9(e) in accordance with New Section 16 in
         a manner intended to exempt the  disposition  from Section 16(b) of the
         Exchange Act.

                  (ii) Conseco agrees to use its best efforts, including without
limitation additional actions by its Board of Directors or the committee thereof
which  administers  compensation,  to give effect to the  following  desires and
intentions of the parties with respect to Company  Stock Options and  Restricted
Shares which remain outstanding immediately prior to the Effective Time:

                  (a)  Conseco  shall take all  corporate  action  necessary  to
         reserve for  issuance a sufficient  number of shares of Conseco  Common
         Stock for delivery upon exercise of the New Conseco Options.  Following
         the  Effective  Time,  Conseco  will issue the  Conseco  Common  Shares
         required to be issued upon the exercise of any New Conseco



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         Options as provided in Section  1.9. As soon as  practicable  after the
         Effective Time, Conseco shall file a registration statement on Form S-8
         (or any successor form) or another appropriate form with respect to the
         shares of Conseco  Common Stock subject to the New Conseco  Options and
         shall  use its best  efforts  to  maintain  the  effectiveness  of such
         registration  statement or  registration  statements  (and maintain the
         current status of the prospectus or prospectuses contained therein) for
         so long as New Conseco Options remain outstanding.

                  (b) The Board of Directors of Conseco  shall approve the grant
         of the New  Conseco  Options  in  accordance  with New  Section 16 in a
         manner  intended to exempt the grant from Section 16(b) of the Exchange
         Act.

                  (iii) The parties agree that after the date hereof, except for
the Company Stock Options and Restricted  Shares  outstanding on the date hereof
and the changes thereto,  as described in the Disclosure  Schedule,  no options,
warrants or other  rights of any kind to purchase  capital  stock of the Company
shall be granted or made,  under the  Company  Stock Plan or  otherwise,  and no
amendment,  repricing or other change to the  outstanding  Company Stock Options
and  Restricted  Shares  shall be made,  without  the prior  written  consent of
Conseco,  and any such grant,  issuance,  amendment,  repricing  or other change
without  Conseco's  consent shall be null,  void and  unenforceable  against the
Surviving Corporation or Conseco.

                  5.4 Other Actions.  Except as otherwise  contemplated  by this
Agreement,  the Company and Conseco shall not, and shall not permit any of their
respective subsidiaries to, take any action that would, or that could reasonably
be expected to, result in (i) any of the  representations and warranties of such
party  set  forth  in this  Agreement  becoming  untrue  as of the  date of this
Agreement in any material  respect or (ii) any of the  conditions  of the Merger
set forth in Article VI not being satisfied.

                  5.5 Conduct of Business of CAF Acquisition.  During the period
from the date of this Agreement to the Effective Time, CAF Acquisition shall not
engage in any activities of any nature except as provided in or  contemplated by
this Agreement.

                  5.6  Investment  Advisory  Agreements.  Except with respect to
investments classified on the date of this Agreement as "held-to-maturity" under
Statement of Financial  Accounting  Standards No. 115,  "Accounting  for Certain
Investments in Debt and Equity  Securities"  ("SFAS 115"), the Company agrees to
enter into, and to cause each of its  Subsidiaries  to enter into, an investment
advisory agreement with Conseco Capital Management, Inc. ("CCM"), a wholly-owned
subsidiary of Conseco. Such agreements shall be effective as of the date of this
Agreement  and  shall  contain  terms and  conditions  which  are  customary  in
investment advisory agreements between CCM and its clients.

                  5.7  Certain  Company  Actions.   Notwithstanding   any  other
provision of this  Agreement to the  contrary,  the Directors of the Company and
its  officers  and  employees  shall be entitled to take all actions  necessary,
appropriate  or  desirable  to cause  the stay  pay and  severance  arrangements
identified  in Section 5.1 of the  Disclosure  Schedule and for the special cash
bonus  described in Section 1.9(e) to the Disclosure  Schedule to be adopted and
implemented  and all payments  identified in such Sections 1.9(e) and 5.1 of the
Disclosure Schedule to be paid as provided therein.




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<PAGE>




                                   ARTICLE VI

                              CONDITIONS PRECEDENT

                  6.1 Conditions to Each Party's Obligation To Effect the
         Merger.  The respective  obligation of each party to effect the Merger
         is subject to the  satisfaction  or waiver on or prior to the  Closing
         Date of the following conditions:

                  (a)  Shareholder Approval.  This Agreement shall have been
         adopted by the affirmative vote of the shareholders of the Company 
         entitled to cast at least a majority of the votes which all 
         shareholders of the Company are entitled to cast thereon.

                  (b)  Governmental  and  Regulatory   Consents.   All  required
         consents,  approvals, permits and authorizations to the consummation of
         the transactions  contemplated  hereby by the Company,  Conseco and CAF
         Acquisition shall be obtained from (i) the Insurance  Regulators in the
         jurisdictions set forth in Section 2.3 of the Disclosure Schedule,  and
         (ii) any other Governmental Entity whose consent, approval,  permission
         or  authorization  is  required  by reason of a change in law after the
         date of this  Agreement,  unless the  failure to obtain  such  consent,
         approval,  permission or authorization would not reasonably be expected
         to have a material adverse effect on the business,  financial condition
         or results of operations of the Company and its subsidiaries,  taken as
         a  whole,  or on the  validity  or  enforceability  of this  Agreement;
         provided,  however, that,  notwithstanding the foregoing,  in the event
         that all governmental and regulatory  consents required hereunder shall
         have been obtained  except the approval of the  Insurance  Regulator of
         any life insurance subsidiary of the Company, which does not constitute
         a  "significant  subsidiary"  (within  the  meaning  of  Rule  1-02  of
         Regulation  S-X of the SEC) of the  Company  (a  "Non-Significant  Life
         Subsidiary")  to the transfer of control of such  Non-Significant  Life
         Subsidiary, then, subject to Article VII hereof, at any time thereafter
         at the option of Conseco,  the parties  shall take one of the following
         actions  with  respect  to such  Non-Significant  Life  Subsidiary  and
         otherwise  proceed to  consummate  the Merger in  accordance  with this
         Agreement:  (a) place  into  escrow,  pursuant  to an escrow  agreement
         reasonably acceptable to the parties, the outstanding shares of capital
         stock of such Non- Significant  Life Subsidiary;  such escrow agreement
         shall   contain    customary    provisions    concerning   duties   and
         responsibilities  of the  escrow  agent  and  payment  of the  fees and
         expenses  of the  escrow  agent  and  shall  provide  that (i)  pending
         transfer of control of the Non-Significant  Life Subsidiary to Conseco,
         its  current  Board of  Directors  shall  retain  all power to vote its
         shares of capital  stock and to direct its  business  not  inconsistent
         with this Agreement, (ii) promptly following receipt of the approval of
         the  Insurance  Regulator,   control  of  the  capital  stock  of  such
         Non-Significant  Life  Subsidiary  shall be  transferred to Conseco and
         (iii) at any time  following  June 30, 1997 and prior to receipt of the
         Insurance  Regulator's  approval,  Conseco may elect to  terminate  the
         escrow agreement,  in which event such  Non-Significant Life Subsidiary
         shall be liquidated  and  dissolved  and the proceeds  thereof shall be
         paid to Conseco;  (b) cause such  Non-Significant  Life  Subsidiary  to
         surrender its  certificate  of authority to do business in its state of
         domicile;  (c) cause such  Non-Significant  Life Subsidiary to commence
         proceedings  for its  liquidation  and  dissolution;  (d) enter into an
         agreement  for  the  sale  and  transfer  of the  Non-Significant  Life
         Subsidiary  to a third  party;  or (e) take such other action as may be
         mutually agreeable to the Company and Conseco.



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                  (c) HSR Act. The waiting  period (and any  extension  thereof)
         applicable  to the Merger under the HSR Act shall have been  terminated
         or shall have otherwise expired.

                  (d) No  Injunctions or  Restraints.  No temporary  restraining
         order, preliminary or permanent injunction or other order issued by any
         court of competent jurisdiction or other legal restraint or prohibition
         preventing the consummation of the Merger shall be in effect; provided,
         however,  that the  parties  invoking  this  condition  shall  use best
         reasonable efforts to have any such order or injunction vacated.

                  (e) NYSE Listing.  The shares of Conseco Common Stock issuable
         to the Company's  shareholders  pursuant to this  Agreement  shall have
         been  approved for listing on the NYSE,  subject to official  notice of
         issuance.

                  (f) Form S-4. The Form S-4 shall have become  effective  under
         the  Securities  Act and shall not be the  subject of any stop order or
         proceedings seeking a stop order.

                  6.2 Conditions to Obligations of Conseco and CAF  Acquisition.
The  obligations of Conseco and CAF Acquisition to effect the Merger are further
subject to the following conditions:

                  (a)  Representations  and Warranties.  The representations and
         warranties of the Company  contained in this Agreement  shall have been
         true and  correct on the date of this  Agreement  (except to the extent
         that they expressly  relate only to an earlier time, in which case they
         shall have been true and  correct as of such  earlier  time) other than
         such breaches of representations  and warranties which in the aggregate
         (after  disregarding  any  qualification  with  respect  to a  material
         adverse effect in Section  2.11(iii))  would not reasonably be expected
         to have a material adverse effect on the business,  financial condition
         or results of operations of the Company and its subsidiaries taken as a
         whole. The Company shall have delivered to Conseco a certificate  dated
         as of the Closing Date,  signed by its Chief Executive  Officer and its
         Chief  Financial  Officer,  in  their  capacities  as  officers  of the
         Company, to the effect set forth in this Section 6.2(a).

                  (b)  Performance of  Obligations  of the Company.  The Company
         shall have performed in all material respects all obligations  required
         to be performed  by it under this  Agreement at or prior to the Closing
         Date,  and Conseco shall have  received a  certificate  dated as of the
         Closing  Date  signed on behalf of the  Company by the chief  executive
         officer and the chief financial officer of the Company to such effect.

                  (c) Shareholders Agreement.  The Shareholders thereunder shall
have  complied  with  their  respective   obligations   under  the  Shareholders
Agreement,  dated the date hereof,  by and among Conseco and the shareholders of
the Company parties thereto (the "Shareholders Agreement").

                  6.3  Conditions to Obligation of the Company.  The obligation
of the Company to effect the Merger is further subject to the following 
conditions:




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                  (a)  Representations  and Warranties.  The representations and
         warranties of Conseco and CAF  Acquisition  contained in this Agreement
         shall have been true and correct on the date of this Agreement  (except
         to the extent that they  expressly  relate only to an earlier  time, in
         which  case they shall  have been true and  correct as of such  earlier
         time), other than such breaches of representations and warranties which
         in the  aggregate  would not  reasonably be expected to have a material
         adverse  effect on the  business,  financial  condition  or  results of
         operations of Conseco and its  subsidiaries  taken as a whole.  Conseco
         shall  have  delivered  to the  Company a  certificate  dated as of the
         Closing  Date,  signed by its  Chief  Executive  Officer  and its Chief
         Financial Officer,  in their capacities as officers of Conseco,  to the
         effect set forth in this Section 6.3(a).

                  (b) Performance of Obligations of Conseco and CAF Acquisition.
         Conseco  and CAF  Acquisition  shall  have  performed  in all  material
         respects  all  obligations  required to be performed by them under this
         Agreement at or prior to the Closing  Date,  and the Company shall have
         received a certificate dated as of the Closing Date signed on behalf of
         Conseco by the chief executive  officer and the chief financial officer
         of Conseco to such effect.


                                   ARTICLE VII

                        TERMINATION, AMENDMENT AND WAIVER

                  7.1   Termination.   This  Agreement  may  be  terminated  and
abandoned  at any time  prior to the  Effective  Time,  whether  before or after
approval of matters  presented in connection with the Merger by the shareholders
of the Company:

                  (a)      by mutual written consent of Conseco and the Company;

                  (b)      by either Conseco or the Company:

                                  (i)  if, upon a vote at a duly held
                  Shareholders Meeting or any adjournment thereof, any required
                  approval of the shareholders of the Company shall not have 
                  been obtained;

                                 (ii)  if  the   Merger   shall  not  have  been
                  consummated on or before March 31, 1997, unless the failure to
                  consummate  the Merger is the result of a willful and material
                  breach of this  Agreement  by the party  seeking to  terminate
                  this Agreement;

                                (iii)  if any  Governmental  Entity  shall  have
                  issued  an order,  decree or ruling or taken any other  action
                  permanently  enjoining,  restraining or otherwise  prohibiting
                  the  Merger and such  order,  decree,  ruling or other  action
                  shall have become final and nonappealable; or

                                 (iv) if the Board of  Directors  of the Company
                  shall have  exercised  its rights set forth in Section  4.9 of
                  this Agreement.




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                  7.2 Effect of Termination. In the event of termination of this
Agreement  by either the  Company or Conseco as provided  in Section  7.1,  this
Agreement shall forthwith become void and have no effect,  without any liability
or obligation on the part of Conseco, CAF Acquisition or the Company, other than
the last two  sentences of Section 4.5 and Sections  2.14,  3.8,  4.17,  7.2 and
10.2.  Nothing  contained  in this  Section  shall  relieve  any party  from any
liability resulting from any material breach of the representations, warranties,
covenants or agreements set forth in this Agreement.

                  7.3  Amendment.  Subject to the  applicable  provisions of the
Ohio Code,  at any time prior to the  Effective  Time,  the  parties  hereto may
modify or amend this Agreement,  by written agreement  executed and delivered by
duly authorized  officers of the respective  parties;  provided,  however,  that
after approval of the Merger by the  shareholders  of the Company,  no amendment
shall be made which reduces the consideration payable in the Merger or adversely
affects the rights of the Company's  shareholders hereunder without the approval
of such shareholders.  This Agreement may not be amended except by an instrument
in writing signed on behalf of each of the parties.

                  7.4  Extension;  Waiver.  At any time  prior to the  Effective
Time,  the  parties  may (a) extend the time for the  performance  of any of the
obligations or other acts of the other parties,  (b) waive any  inaccuracies  in
the  representations  and  warranties  of the other  parties  contained  in this
Agreement or in any document delivered pursuant to this Agreement or (c) subject
to Section 7.3, waive compliance with any of the agreements or conditions of the
other parties contained in this Agreement.  Any agreement on the part of a party
to any  such  extension  or  waiver  shall  be  valid  only if set  forth  in an
instrument in writing  signed on behalf of such party.  The failure of any party
to this  Agreement to assert any of its rights under this Agreement or otherwise
shall not constitute a waiver of such rights.

                  7.5 Procedure for Termination, Amendment, Extension or Waiver.
A termination  of this  Agreement  pursuant to Section 7.1, an amendment of this
Agreement  pursuant to Section 7.3 or an extension or waiver pursuant to Section
7.4  shall,  in order to be  effective,  require  in the  case of  Conseco,  CAF
Acquisition  or the  Company  action  by its  Board  of  Directors  or the  duly
authorized designee of its Board of Directors.


                                  ARTICLE VIII

                             SURVIVAL OF PROVISIONS

                  8.1 Survival. The representations and warranties  respectively
required  to be  made  by the  Company,  Conseco  and  CAF  Acquisition  in this
Agreement,  or in any  certificate,  respectively,  delivered  by the Company or
Conseco  pursuant  to Section  6.2 or Section  6.3 hereof  will not  survive the
Closing.





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                                   ARTICLE IX

                                     NOTICES

                  9.1 Notices.  All notices and other  communications under this
Agreement  must be in  writing  and will be deemed  to have  been duly  given if
delivered,  telecopied or mailed, by certified mail,  return receipt  requested,
first-class postage prepaid, to the parties at the following addresses:

                  If to the Company, to:

                           Capitol American Financial Corporation
                           1001 Lakeside Avenue
                           Cleveland, OH 44114
                           Attention:  David H. Gunning
                                       Chairman, President
                                        and Chief Executive Officer
                            Telephone: (216) 363-6306
                            Telecopy:  (216) 363-6373

                  with copies to:

                           Jones, Day, Reavis & Pogue
                           599 Lexington Avenue
                           New York, New York 10022
                           Attention: Joanne L. Bober
                           Telephone: (212) 326-3939
                           Telecopy: (212) 755-7306

                  If to Conseco, to:

                           Conseco
                           11825 N. Pennsylvania Street
                           Carmel, Indiana 46032
                           Attention: Lawrence W. Inlow, Esq.
                           Telephone: (317) 817-6163
                           Telecopy: (317) 817-6327

                  If to CAF Acquisition, to:

                           CAF Acquisition
                           11825 N. Pennsylvania Street
                           Carmel, Indiana 46032
                           Attention: Lawrence W. Inlow, Esq.
                           Telephone: (317) 817-6163
                           Telecopy: (317) 817-6327

All notices and other communications  required or permitted under this Agreement
that are addressed as provided in this Article IX will, if delivered personally,
be deemed  given upon  delivery,  will,  if  delivered  by  telecopy,  be deemed
delivered when confirmed and will, if



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<PAGE>



delivered by mail in the manner  described  above,  be deemed given on the third
Business Day after the day it is deposited in a regular depository of the United
States mail.  Any party from time to time may change its address for the purpose
of notices to that party by giving a similar  notice  specifying  a new address,
but no such  notice  will be  deemed  to have been  given  until it is  actually
received by the party sought to be charged with the contents thereof.


                                    ARTICLE X

                                  MISCELLANEOUS

                  10.1 Entire  Agreement.  Except for documents  executed by the
Company,  Conseco and CAF Acquisition pursuant hereto, this Agreement supersedes
all prior  discussions  and  agreements  between the parties with respect to the
subject matter of this  Agreement,  and this  Agreement  (including the exhibits
hereto,  the  Disclosure  Schedule,  the Conseco  Disclosure  Schedule and other
documents delivered in connection herewith),  the Shareholders Agreement and the
Confidentiality  Agreement  contain  the sole and entire  agreement  between the
parties hereto with respect to the subject matter hereof.

                  10.2 Expenses.  Except as provided in Section 4.17, whether or
not the Merger is consummated,  each of the Company, Conseco and CAF Acquisition
will pay its own costs and expenses incident to preparing for, entering into and
carrying  out  this  Agreement  and  the   consummation   of  the   transactions
contemplated  hereby except that the expenses  incurred in  connection  with the
printing,  mailing and  distribution of the Proxy  Statement/Prospectus  and the
preparation and filing of the Form S-4 shall be borne equally by Conseco and the
Company.  The Company  agrees and  covenants  that the fees and  expenses of the
Company's  legal and investment  banking  advisors  (including  DLJ) incurred in
connection with the Merger (but excluding  reasonable fees and expenses incurred
in connection with related litigation) shall not exceed $5,000,000.

                  10.3  Counterparts.  This  Agreement may be executed in one or
more  counterparts,  each of which will be deemed an original,  but all of which
will constitute one and the same instrument and shall become  effective when one
or more  counterparts  have been signed by each of the parties and  delivered to
the other parties.

                  10.4  No Third Party Beneficiary. Except as otherwise provided
herein,  the terms and provisions of this Agreement are intended  solely for the
benefit of the parties hereto, and their respective  successors or assigns,  and
it is not the intention of the parties to confer third-party  beneficiary rights
upon any other person.

                  10.5  Governing Law. This Agreement shall be governed by and 
construed in accordance with the laws of the State of Ohio, regardless of the
laws that might otherwise govern under applicable principles of conflicts of 
laws thereof.

                  10.6  Assignment;  Binding Effect.  Neither this Agreement nor
any of the  rights,  interests  or  obligations  under this  Agreement  shall be
assigned,  in whole or in part,  by  operation of law or otherwise by any of the
parties  without the prior written  consent of the other  parties,  and any such
assignment  that is not  consented  to shall be null and  void.  Subject  to the
preceding sentence, this Agreement will be binding upon, inure to the benefit of
and be enforceable by, the parties and their respective successors and assigns.



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<PAGE>




                  10.7  Headings,   Gender,  etc.  The  headings  used  in  this
Agreement have been inserted for convenience and do not constitute  matter to be
construed or interpreted in connection with this  Agreement.  Unless the context
of this  Agreement  otherwise  requires,  (a) words of any  gender are deemed to
include each other  gender;  (b) words using the singular or plural  number also
include the plural or singular  number,  respectively;  (c) the terms  "hereof,"
"herein,"  "hereby,"  "hereto,"  and  derivative  or similar words refer to this
entire  Agreement;  (d) the terms  "Article" or "Section" refer to the specified
Article or Section of this  Agreement;  (e) all  references  to "dollars" or "$"
refer to currency of the United  States of  America;  and (f) the term  "person"
shall  include any  natural  person,  corporation,  limited  liability  company,
general partnership, limited partnership, or other entity, enterprise, authority
or business organization.

                  10.8 Invalid Provisions. If any provision of this Agreement is
held to be illegal,  invalid,  or unenforceable under any present or future law,
and if the rights or  obligations of the Company or Conseco under this Agreement
will not be materially and adversely  affected thereby,  (a) such provision will
be fully severable; (b) this Agreement will be construed and enforced as if such
illegal,  invalid, or unenforceable provision had never comprised a part hereof;
and (c) the remaining provisions of this Agreement will remain in full force and
effect  and will not be  affected  by the  illegal,  invalid,  or  unenforceable
provision or by its severance herefrom.

                  10.9  Waiver  of Jury  Trial.  Each  party  to this  Agreement
waives, to the fullest extent permitted by applicable law, any right it may have
to a trial by jury in respect of any action,  suit or proceeding  arising out of
or relating to this Agreement.

                  10.10  Enforcement.  The parties hereto agree that irreparable
damage  would  occur  in the  event  any  provision  of this  Agreement  was not
performed  in  accordance  with the  terms  hereof or were  otherwise  breached,
therefore  the parties  will be  entitled to an  injunction  or  injunctions  to
prevent  breaches of this  Agreement and to enforce  specifically  the terms and
provisions hereof, in addition to any other remedy at law or in equity.




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<PAGE>



                  IN WITNESS WHEREOF,  this Agreement has been duly executed and
delivered  by the duly  authorized  officers  of the  Company,  Conseco  and CAF
Acquisition effective as of the date first written above.

                                CONSECO, INC.



                              By:  /s/ Stephen C. Hilbert
                                   ----------------------
                                   Stephen C. Hilbert
                                   Chairman of the Board, President and Chief
                                   Executive Officer


                              CAF ACQUISITION COMPANY



                              By:  /s/ Stephen C. Hilbert
                                   ----------------------
                                   Stephen C. Hilbert
                                   President


                              CAPITOL AMERICAN FINANCIAL CORPORATION



                              By:  /s/ David H. Gunning
                                   --------------------
                                   David H. Gunning
                                   Chairman of the Board, President and Chief
                                   Executive Officer



NYMAIN02 Doc: 169433_1
                                                        35





                                                                  Exhibit 99.1





- ------------------------------------------------------------------------------







                             SHAREHOLDERS AGREEMENT


                                  by and among


                                  CONSECO, INC.


                                       and


                                BARRY J. HERSHEY


                                       and


                                 CONNIE HERSHEY







               --------------------------------------------------



                           Dated as of August 25, 1996


               --------------------------------------------------




   
- ------------------------------------------------------------------------------




NYMAIN02 Doc: 168782_1

<PAGE>



                                Table of Contents

                                                                          Page
                                                                         ------

1.  Certain Covenants....................................................  1
         1.1      Voting of Shares.......................................  1
         1.2      No Solicitation........................................  2
         1.3      Prohibited Transfers...................................  2

2.  Representations and Warranties of the Shareholders...................  3
         2.1      Authorization, Validity and Effect of Agreement. ......  3
         2.2      No Conflict; Required Filings and Consents.............  3
         2.3      Ownership of Owned Shares..............................  3

3. Representations and Warranties of Conseco.............................  3
         3.1      Authorization, Validity and Effect of Agreement........  4
         3.2      No Conflict; Required Filings and Consents.............  4

4.  General Provisions...................................................  4
         4.1      Notices................................................  4
         4.2      Entire Agreement.......................................  5
         4.3      Counterparts...........................................  5
         4.4      Governing Law..........................................  5
         4.5      Assignment; Binding Effect.............................  5
         4.6      Headings, Gender, etc..................................  5
         4.7      Invalid Provisions.....................................  6
         4.8      Termination............................................  6
         4.9      Specific Performance...................................  6




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<PAGE>






                             Shareholders Agreement

                  Shareholders Agreement (this "Agreement"),  dated as of August
25, 1996, by and between Conseco, Inc., an Indiana corporation ("Conseco"),  and
Barry J. Hershey ("BJH") and Connie Hershey ("CH"),  each an individual residing
at   900   Tanglewood   Drive,   Concord,   Massachusetts   (collectively,   the
"Shareholders").

                                    Recitals

                  A. Conseco,  CAF Acquisition  Company, an Ohio corporation and
wholly  owned  subsidiary  of  Conseco  ("Merger  Sub"),  and  Capitol  American
Financial Corporation, an Ohio corporation (the "Company"), have entered into an
Agreement  and  Plan  of  Merger,  dated  as of the  date  hereof  (the  "Merger
Agreement"), pursuant to which the parties thereto have agreed, on the terms and
subject to the conditions  set forth  therein,  to merge the Merger Sub with and
into the Company (the "Merger").

                  B. As of the date hereof,  BJH is the beneficial owner of, and
has the sole right to vote and  dispose  of,  5,571,572  shares  (the "BJH Owned
Shares") of Common Stock, without par value, of the Company (the "Company Common
Shares"),  CH is the  record or  beneficial  owner of, and has the sole right to
vote and dispose of, 1,885,060 Company Common Shares (the "CH Owned Shares") and
the Hershey Family  Foundation is the beneficial  owner of 297,371  shares,  for
which  shares BJH and CH share  voting  rights (the  "Foundation  Shares")  and,
collectively  with the BJH Owned  Shares  and the CH Owned  Shares,  the  "Owned
Shares").

                  C. As a condition to its  willingness to enter into the Merger
Agreement,  Conseco has required that  simultaneously  with the execution of the
Merger Agreement Shareholders agree, and Shareholders are each willing to agree,
to the matters set forth herein.

                  1.  Certain Covenants

                  1.1  Voting of Shares.  Each of the  Shareholders  will,  with
respect to all Owned Shares owned  respectively  by such  Shareholder,  together
with (a) any  additional  shares of  capital  stock of the  Company  which  such
Shareholder  is or becomes  entitled  to receive  from the  Company by reason of
being a record  holder of the Owned  Shares owned by such  Shareholder,  (b) any
securities or other property into which any such Owned Shares shall have been or
shall be converted  or changed  (other than  Conseco  Common  Shares (as defined
below)),  whether by amendment to the Articles of  Incorporation of the Company,
merger,  consolidation,  reorganization,  capital  change or otherwise,  (c) any
additional  Company  Common  Shares  acquired by  Shareholders  as the result of
Shareholders  exercising an option,  warrant or other right to acquire shares of
capital  stock from the Company (all of the foregoing  hereinafter  collectively
referred to as the  "Additional  Owned  Shares"),  and (d) any shares of capital
stock referred to in clauses (a), (b), and (c) above that are issued or issuable
in respect of Additional  Owned Shares (the Owned Shares,  the Additional  Owned
Shares  and  any  securities   referred  to  in  clause  (d)  above  hereinafter
collectively referred to as the "Voting Shares"),  that such Shareholder owns of
record  or  beneficially  on the  record  date  for  voting  at the  meeting  of
shareholders called to consider and vote upon the Merger (the "Shareholders



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Meeting"),  vote or cause to be voted such Voting Shares (or execute or cause to
be executed written consents with respect to such Voting Shares) (i) in favor of
the adoption of the Merger Agreement and any other transactions  contemplated by
the Merger Agreement,  (ii) against any Acquisition  Proposal (as defined in the
Merger  Agreement),  and (iii) in favor of any other  matter  necessary  for the
consummation  of the  transactions  contemplated  by the  Merger  Agreement  and
considered and voted upon at the Shareholders  Meeting. In addition,  BJH agrees
that,  with respect to Company  Common Shares as to which he shares voting power
with other fiduciaries,  he will recommend that such other fiduciaries vote such
shares in  accordance  with the voting  agreements of BJH under this Section 1.1
or, if the Company  Common  Shares as to which he shares voting power with other
fiduciaries  are  distributed  to family  members,  he will  recommend that such
family members vote such shares in accordance with the voting  agreements of BJH
under this Section 1.1. Each of the Shareholders acknowledges receipt and review
of a copy of the Merger Agreement.

                  1.2 No  Solicitation.  Prior to the Effective Time (as defined
in the Merger  Agreement),  (a) each Shareholder will not, and will cause his or
her agents or representatives  (including,  without  limitation,  any investment
banker,  attorney or accountant  retained by such Shareholder) not to, initiate,
solicit or  encourage,  directly or  indirectly,  any inquiries or the making or
implementation  of any  Acquisition  Proposal  or  engage  in  any  negotiations
concerning,  or provide  any  confidential  information  or data to, or have any
discussions with, any person relating to an Acquisition  Proposal,  or otherwise
facilitate any effort or attempt to make or implement an  Acquisition  Proposal,
and (b)  Shareholders  will notify Conseco  immediately if any such inquiries or
proposals are received by, any such  information is requested  from, or any such
negotiations  or discussions  are sought to be initiated or continued with, such
Shareholder.

                  1.3 Prohibited  Transfers.  During the term of this Agreement,
neither  Shareholder  will,  except pursuant hereto or the Merger  Agreement (a)
sell,  pledge or otherwise dispose of any Voting Shares or any interest therein,
(b)  deposit  any  Voting  Shares  into a voting  trust  or enter  into a voting
agreement or  arrangement  with respect to any Voting  Shares or grant any proxy
with  respect  thereto,  or  (c)  enter  into  any  contract,  option  or  other
arrangement  or  undertaking  with  respect  to the  foregoing  or the direct or
indirect acquisition or sale,  assignment,  transfer or other disposition of any
Company  Common  Shares  or  any  interest  therein;   provided,   however,  the
Shareholders  may transfer Voting Shares to their children or the Hershey Family
Foundation  or to  any  family  or  charitable  entity  if,  and  only  if,  the
Shareholders, or Shareholder, as the case may be, retains the power to vote such
transferred Voting Shares in favor of the Merger.

                  1.4  Capitol  Insurance  Company  of Ohio.  Conseco  agrees to
provide a slate of nominees for directors of Capitol  Insurance Company of Ohio,
an Ohio Non-Profit  Corporation  ("CIO"), and each of the Shareholders agrees to
use such Shareholder's  respective best efforts to elect the Conseco nominees as
directors of CIO effective as of the Effective  Time and as of that time each of
the  Shareholders  agrees to resign as officers and  directors of CIO and to use
such  Shareholder's  respective  best  efforts to cause the other  officers  and
directors of CIO to resign.

                           Conseco agrees for a period of two years after the 
Effective  Time to cause  to be  maintained  officers  and  directors  liability
insurance  covering the Shareholders and all other current  directors of CIO, in
their capacities as such officers and directors, on the



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same terms or on terms  substantially  no less  advantageous  than the  existing
officers and directors liability insurance policy of the Company.

                  2.  Representations and Warranties of the Shareholders

                  Each  of  the   Shareholders,   with   respect  only  to  such
Shareholder  and the Owned Shares owned by  Shareholder,  hereby  represents and
warrants to Conseco as follows:

                  2.1  Authorization,  Validity  and Effect of  Agreement.  Such
Shareholder has the requisite capacity to execute and deliver this Agreement and
to consummate the transactions contemplated hereby. This Agreement has been duly
executed and delivered by such Shareholder and constitutes the valid and binding
obligation  of  such  Shareholder,   enforceable  against  such  Shareholder  in
accordance with its terms.

                  2.2 No  Conflict;  Required  Filings  and  Consents.  (a)  The
execution  and delivery of this  Agreement by such  Shareholder  do not, and the
consummation by Shareholders of the transactions  contemplated  hereby will not,
(i) subject to making the filings and  obtaining  the  approvals  identified  in
Section  2.2(b),  conflict  with or violate any law,  rule,  regulation,  order,
judgment or decree  applicable to such  Shareholder or by which such Shareholder
or any Voting  Shares owned by such  Shareholder  is bound or affected,  or (ii)
result in any breach of or  constitute  a default (or an event which with notice
or lapse of time or both would become a default) under,  result in the loss of a
material  benefit under, or give to others any right of purchase or sale, or any
right  of   termination,   amendment,   acceleration,   increased   payments  or
cancellation of, or result in the creation of a lien or other encumbrance on any
Voting Shares owned by such Shareholder  pursuant to any contract,  agreement or
other  instrument or obligation to which such Shareholder is a party or by which
such  Shareholder  or any  property  or  asset of such  Shareholder  is bound or
affected.

                  (b) The  execution  and  delivery  of this  Agreement  by such
Shareholder do not, and the  performance of this Agreement and the  consummation
by such  Shareholder of the transactions  contemplated  hereby will not, require
any  consent,   approval,   authorization  or  permit  of,  or  filing  with  or
notification to, any governmental or regulatory  authority,  domestic or foreign
(each a "Governmental Entity"), except for (i) applicable requirements,  if any,
of the Securities Exchange Act of 1934, as amended (the "Exchange Act") and (ii)
the  filings   and/or   notices   required  under  the  insurance  laws  of  the
jurisdictions set forth in Section 2.3 of the Disclosure Schedule, if any.

                  2.3  Ownership  of Owned  Shares.  BJH is the sole  record  or
beneficial  owner  of the BJH  Owned  Shares,  free and  clear  of any  security
interests,  liens, charges,  encumbrances,  equities,  claims, options, proxies,
shareholder  agreements or limitations of whatever  nature and free of any other
limitation or restriction  (including any restriction on the right to vote, sell
or otherwise  dispose of the BJH Owned Shares or any  interest  therein)  except
pursuant  to  this  Agreement  (an  "Encumbrance").  CH is the  sole  record  or
beneficial owner of the CH Owned Shares, free and clear of any Encumbrance.

                  3. Representations and Warranties of Conseco

                  Conseco hereby  represents and warrants to the Shareholders as
follows:




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<PAGE>



                  3.1 Authorization,  Validity and Effect of Agreement.  Conseco
has the  requisite  corporate  power and  authority  to execute and deliver this
agreement and to consummate the transactions contemplated hereby. This Agreement
has been duly  executed and delivered by Conseco and  constitutes  the valid and
binding  obligation of Conseco,  enforceable  against Conseco in accordance with
its terms.

                  3.2 No  Conflict;  Required  Filings  and  Consents.  (a)  The
execution and delivery of this Agreement by Conseco do not, and the consummation
by Conseco and of the  transactions  contemplated  hereby will not, (i) conflict
with or violate  the  articles  of  incorporation  or by-laws of  Conseco,  (ii)
subject to making the filings and obtaining the approvals  identified in Section
3.2(b),  conflict with or violate any law, rule, regulation,  order, judgment or
decree  applicable  to Conseco or by which any  property  or asset of Conseco is
bound or affected,  or (iii) result in any breach of or constitute a default (or
an event  which  with  notice or lapse of time or both  would  become a default)
under,  result in the loss of a material  benefit  under,  or give to others any
right  of   termination,   amendment,   acceleration,   increased   payments  or
cancellation of, or result in the creation of a lien or other encumbrance on any
property  or asset of Conseco  pursuant  to, any  contract,  agreement  or other
instrument  or obligation to which Conseco is a party or by which Conseco or any
property or asset of Conseco is bound or affected.

                  (b) The execution and delivery of this Agreement by Conseco do
not, and the  performance of this Agreement and the  consummation  by Conseco of
the transactions  contemplated  hereby will not, require any consent,  approval,
authorization  or permit of, or filing with or notification to, any Governmental
Entity, except for (i) applicable requirements,  if any, of the Exchange Act and
(ii) the  filings  and/or  notices  required  under  the  insurance  laws of the
jurisdictions set forth in Section 2.3 of the Disclosure Schedule, if any.

                  4.  General Provisions

                  4.1 Notices.  All notices and other  communications under this
Agreement  must be in  writing  and will be deemed  to have  been duly  given if
delivered,  telecopied or mailed, by certified mail,  return receipt  requested,
first-class postage prepaid, to the parties at the following addresses:

                           If to Conseco, to:

                                    Conseco
                                    11825 N. Pennsylvania Street
                                    Carmel, Indiana 46032
                                    Attention:       Lawrence W. Inlow, Esq.
                                    Telephone:       (371) 817-6163
                                    Telecopy:        (371) 817-6327

                           If to either Shareholder, to:

                                    Barry J. Hershey
                                    900 Tanglewood Drive
                                    Concord, MA 07142
                                    Telephone:       (508) 369-8933
                                    Telecopy:        (508) 371-7523



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<PAGE>




                           with copies to:

                                    Ropes & Gray
                                    One International Place
                                    Boston, Massachusetts 02110
                                    Attention:       Edward Benjamin, Esq.
                                    Telephone:       (617) 951-7000
                                    Telecopy:        (617) 951-7050


All notices and other communications  required or permitted under this Agreement
that  are  addressed  as  provided  in  this  Section  4.1  will,  if  delivered
personally,  be deemed given upon delivery,  will, if delivered by telecopy,  be
deemed  delivered  when  confirmed  and will, if delivered by mail in the manner
described  above,  be deemed given on the third business day after the day it is
deposited in a regular depository of the United States mail. Any party from time
to time may  change  its  address  for the  purpose  of notices to that party by
giving a similar  notice  specifying a new  address,  but no such notice will be
deemed to have been given until it is actually  received by the party  sought to
be charged with the contents thereof.

                  4.2 Entire  Agreement.  This Agreement  constitutes the entire
agreement  between the parties  with  respect to the subject  matter  hereof and
supersedes  all prior  agreements  and  understandings  between the parties with
respect thereto.

                  4.3  Counterparts.  This  Agreement  may be executed in one or
more  counterparts,  each of which will be deemed an original,  but all of which
will constitute one and the same  instrument and will become  effective when one
or more  counterparts  have been signed by each of the parties and  delivered to
the other parties.

                  4.4      Governing Law. This Agreement will be governed by and
construed in  accordance  with the laws of the State of Ohio,  regardless of the
laws that might  otherwise  govern under  applicable  principles of conflicts of
laws thereof.

                  4.5 Assignment; Binding Effect. Neither this Agreement nor any
of the rights, interests or obligations under this Agreement may be assigned, in
whole or in part, by operation of law or otherwise by any of the parties without
the prior written consent of the other parties,  and any such assignment that is
not consented to will be null and void. Subject to the preceding sentence,  this
Agreement will be binding upon,  inure to the benefit of and be enforceable  by,
the parties and their respective successors and assigns.

                  4.6 Headings, Gender, etc. The headings used in this Agreement
have been inserted for convenience and do not constitute  matter to be construed
or interpreted  in connection  with this  Agreement.  Unless the context of this
Agreement otherwise requires, (a) words of any gender are deemed to include each
other  gender;  (b) words using the  singular or plural  number also include the
plural or  singular  number,  respectively;  (c) the terms  "hereof,"  "herein,"
"hereby,"  "hereto,"  and  derivative  or  similar  words  refer to this  entire
Agreement;  (d) the terms "Article" or "Section" refer to the specified  Article
or Section of this  Agreement;  (e) all  references to "dollars" or "$" refer to
currency  of the  United  States of  America;  and (f) the term  "person"  shall
include any natural person, corporation, limited



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<PAGE>



liability company,  general partnership,  limited partnership,  or other entity,
enterprise, authority or business organization.

                           4.7      Invalid Provisions. If any provision of this
Agreement is held to be illegal,  invalid, or unenforceable under any present or
future law,  and if the rights or  obligations  of the  Shareholders  or Conseco
under this Agreement will not be materially and adversely affected thereby,  (a)
such provision will be fully severable; (b) this Agreement will be construed and
enforced as if such  illegal,  invalid,  or  unenforceable  provision  had never
comprised a part hereof; and (c) the remaining provisions of this Agreement will
remain  in full  force  and  effect  and will not be  affected  by the  illegal,
invalid, or unenforceable provision or by its severance herefrom.

                           4.8      Termination. This Agreement will terminate 
automatically  immediately  upon the earlier to occur of the Effective  Time and
the termination of the Merger Agreement pursuant to Section 7.1 thereof.

                           4.9      Specific Performance. The parties hereto 
agree that  irreparable  damage  would occur in the event any  provision of this
Agreement  was not  performed in  accordance  with the terms hereof and that the
parties  will be  entitled  to  specific  performance  of the terms  hereof,  in
addition to any other remedy at law or in equity.





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<PAGE>



             IN WITNESS WHEREOF, the parties have executed this Agreement as of
the date first above written.


                             CONSECO, INC.


                    By:/s/ Stephen C. Hilbert
                       -------------------------
                    Name: Stephen C. Hilbert
                    Title: Chairman of the Board,
                               President and Chief Executive Officer


                    /s/ Barry J. Hershey
                    -------------------
                    Barry J. Hershey




                    /s/ Connie Hershey
                    ------------------
                    Connie Hershey






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                                                         7





                                                                Exhibit 99.2
FROM:    CAPITOL AMERICAN FINANCIAL CORPORATION
                  1001 Lakeside Avenue
                  Cleveland, Ohio  44114

CONTACT: Ronald L. Sarosy, Senior Vice President and Chief Financial Officer
                  (216) 987-6413

              Jim Rosensteele, Vice President-Investor Relations, Conseco, Inc.
                  (317) 817-2893


FOR RELEASE MONDAY, AUGUST 26, 1996 AT 8:15 AM


           CAPITOL AMERICAN FINANCIAL TO BE ACQUIRED BY CONSECO, INC.


                  CLEVELAND,  Ohio  --  August  26,  1996  --  Capitol  American
Financial  Corporation  (NYSE:CAF)  today announced an agreement under which the
Company  will be acquired by and become a wholly  owned  subsidiary  of Conseco,
Inc.  (NYSE:CNC).  The  transaction,  valued at  approximately  $680 million and
subject to  approval by Capitol  American  shareholders  and certain  regulatory
agencies, is expected to be completed during the fourth quarter.

                  Capitol  American,  which  has  approximately  $1  billion  in
assets,  is a leading  provider of supplemental  accident and health  insurance.
Conseco,  headquartered  in Carmel,  Indiana,  is a financial  services  holding
company engaged  primarily in the development,  marketing and  administration of
annuity, supplemental health and individual life insurance products. Conseco has
$23 billion in assets.

                  "Capitol  American's net income has increased every year since
the  Company was founded in 1970,"  said David H.  Gunning,  chairman  and chief
executive officer of Capitol American.  "Now,  however,  we have reached a level
where the next logical growth step is to become part of a  significantly  larger
insurance  organization so we can continue to provide value to our  shareholders
as well as outstanding products and service to our agents and policyholders."

                  Gunning  said  certain  members  of the  Hershey  family,  who
collectively  control in excess of 40 percent of Capitol American's  outstanding
shares, have agreed to vote in favor of the transaction.  He said no significant
regulatory issues in connection with the transaction are anticipated.

                  Stephen C. Hilbert,  president and chief executive  officer of
Conseco,  said,  "This is a significant  strategic step for Conseco,  because we
view market  leadership  and product  distribution  as the keys to our continued
growth.  Capitol  American's  cancer,  accident,  intensive  care and heart care
businesses   will  complement  our  current   products,   and  its  agents  will
significantly expand our distribution capacity."

                  Under  the  agreement,   each  outstanding  share  of  Capitol
American stock will be entitled to receive $30 in cash and a fraction of a share
of Conseco common stock with a



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<PAGE>



value of $6.50. For purposes of determining the exchange ratio, the value of the
Conseco common stock will be equal to the average  closing price of the stock on
the New York Stock Exchange  during the 20  consecutive  trading days ending two
days  prior to the  closing  of the  transaction.  The cash  consideration  will
increase by $0.25 per share if the closing  does not occur by December 10, 1996,
and by an  additional  $0.25 per share per month  thereafter  until the  closing
occurs.

                  Capitol American has  approximately  300 employees,  virtually
all of whom are based at the  Cleveland  headquarters.  Gunning  said it has not
been determined how Capitol  American's  operations  will be  incorporated  into
those of Conseco.

                  Gunning said the independent agents who currently sell Capitol
American  policies will benefit from the enhanced  support  provided by a larger
organization and potentially be able to broaden their product portfolio.

                  Capitol American  Financial  Corporation's  market focus is on
specialty lines including cancer,  accident,  intensive care, heart and hospital
indemnity insurance programs.  Capitol is licensed in 47 states, the District of
Columbia,  Puerto Rico and the Virgin Islands and has more than 739,000 policies
in force.




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<PAGE>


                                   FACT SHEET

                   CAPITOL AMERICAN FINANCIAL CORP. (NYSE:CAF)


Headquarters:                 Cleveland, Ohio

Chief Executive:              David H. Gunning (Chairman, President and Chief
                              Executive Officer)

Principal Subsidiaries:       Capitol American Life Insurance Co., Frontier 
                              National Life Insurance, Capitol National Life 
                              Insurance Co.

Assets:                       $1.0 billion (6/96)

Total Earned Premiums:        $282 million (full year 1995); $147 million 
                              (six months 1996)

In-Force
                  Policies:            739,000 (6/96)
                  Premiums:            $301 million (6/96)

Principal Product:            Cancer insurance (66% of 1995 premiums), #2 share
                              of cancer insurance market (AFLAC is #1)

Other Products:               Accident insurance (15% of
                              premiums,    #5    market    share),
                              intensive  care  insurance  (11%  of
                              premiums,  #2  market  share  behind
                              AFLAC),  heart care insurance (6% of
                              premiums,  #2  market  share  behind
                              Transport Life).

Products Distributed By:      3,700 independent agents in 47 states, District of
                              Columbia, Puerto Rico and U.S. Virgin Islands 
                              organized in two divisions -- Consumer Marketing
                              (soliciting individuals door-to-door) and Business
                              Marketing (soliciting individuals at the 
                              workplace).

52-Week Trading Range:        $26-3/4 - $19-1/2

Common Shares
         Outstanding:              17.5 million (6/96)
         Fully Diluted:            18.2 million (6/96)



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