<TABLE> <S> <C>
<ARTICLE> 6
<CIK> 0000894024
<NAME> T. ROWE PRICE DIVIDEND GROWTH FUND
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-END> JUN-30-2000
<INVESTMENTS-AT-COST> 608739
<INVESTMENTS-AT-VALUE> 752428
<RECEIVABLES> 8344
<ASSETS-OTHER> 0
<OTHER-ITEMS-ASSETS> 0
<TOTAL-ASSETS> 760772
<PAYABLE-FOR-SECURITIES> 1931
<SENIOR-LONG-TERM-DEBT> 0
<OTHER-ITEMS-LIABILITIES> 1828
<TOTAL-LIABILITIES> 3759
<SENIOR-EQUITY> 0
<PAID-IN-CAPITAL-COMMON> 625470
<SHARES-COMMON-STOCK> 36871
<SHARES-COMMON-PRIOR> 50871
<ACCUMULATED-NII-CURRENT> 385
<OVERDISTRIBUTION-NII> 0
<ACCUMULATED-NET-GAINS> 0
<OVERDISTRIBUTION-GAINS> (12530)
<ACCUM-APPREC-OR-DEPREC> 143689
<NET-ASSETS> 757013
<DIVIDEND-INCOME> 6264
<INTEREST-INCOME> 2306
<OTHER-INCOME> 0
<EXPENSES-NET> 3362
<NET-INVESTMENT-INCOME> 5208
<REALIZED-GAINS-CURRENT> (12570)
<APPREC-INCREASE-CURRENT> 15420
<NET-CHANGE-FROM-OPS> 8058
<EQUALIZATION> 0
<DISTRIBUTIONS-OF-INCOME> (4510)
<DISTRIBUTIONS-OF-GAINS> (1961)
<DISTRIBUTIONS-OTHER> 0
<NUMBER-OF-SHARES-SOLD> 2874
<NUMBER-OF-SHARES-REDEEMED> (17176)
<SHARES-REINVESTED> 302
<NET-CHANGE-IN-ASSETS> (270955)
<ACCUMULATED-NII-PRIOR> 0
<ACCUMULATED-GAINS-PRIOR> 2001
<OVERDISTRIB-NII-PRIOR> (313)
<OVERDIST-NET-GAINS-PRIOR> 0
<GROSS-ADVISORY-FEES> 2087
<INTEREST-EXPENSE> 0
<GROSS-EXPENSE> 3362
<AVERAGE-NET-ASSETS> 809925
<PER-SHARE-NAV-BEGIN> 20.21
<PER-SHARE-NII> (0.14)
<PER-SHARE-GAIN-APPREC> 0.35
<PER-SHARE-DIVIDEND> (0.12)
<PER-SHARE-DISTRIBUTIONS> (0.05)
<RETURNS-OF-CAPITAL> 0
<PER-SHARE-NAV-END> 20.53
<EXPENSE-RATIO> 0.83
</TABLE>
