PRICE T ROWE DIVIDEND GROWTH FUND INC
497K3B, 2000-07-18
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                                                                July 1, 2000
 FUND PROFILE
T. ROWE PRICE
Dividend Growth Fund

 A stock fund seeking growing dividend income and long-term capital growth.
This profile summarizes key information about the fund that is included in the
fund's prospectus. The fund's prospectus includes additional information about
the fund, including a more detailed description of the risks associated with
investing in the fund that you may want to consider before you invest. You may
obtain the prospectus and other information about the fund at no cost by calling
1-800-638-5660, or by visiting our Web site at www.troweprice.com.
TROWEPRICELOGO
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FUND PROFILE
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 What is the fund's objective?

   The fund seeks to provide increasing dividend income over time, long-term
   growth of capital, and a reasonable level of current income through
   investments primarily in dividend-paying stocks.


 What is the fund's principal investment strategy?

   We will normally invest at least 65% of the fund's total assets in the common
   stocks of dividend-paying companies that we expect to increase their
   dividends over time and also provide long-term appreciation. T. Rowe Price
   believes that a track record of dividend increases is an excellent indicator
   of financial health and growth prospects, and that over the long term income
   can contribute significantly to total return. Dividends can also help reduce
   the fund's volatility during periods of market turbulence and help offset
   losses when stock prices are falling.

   Our in-house research team looks for stocks with sustainable, above-average
   growth in earnings and dividends, and we attempt to buy them when they are
   temporarily out of favor or undervalued by the market. Holdings tend to be in
   large to medium-sized companies.

   In selecting investments, we favor companies with one or more of the
   following:

  . either a track record of, or the potential for, above-average earnings and
   dividend growth;

  . a competitive current dividend yield;

  . a sound balance sheet and solid cash flow to support future dividend
   increases;

  . a sustainable competitive advantage and leading market position; and

  . attractive valuations, such as low price/earnings, price/cash flow, or
   price/dividend ratios.

   While most assets will be invested in U.S. common stocks, other securities
   may also be purchased, including foreign stocks, futures, and options, in
   keeping with fund objectives.

   The fund may sell securities for a variety of reasons, such as to secure
   gains, limit losses, or redeploy assets into more promising opportunities.

   Further information about the fund's investments, including a review of
   market conditions and fund strategies and their impact on performance, is
   available in the annual and semiannual shareholder reports. To obtain free
   copies of either of these documents, call 1-800-638-5660.
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FUND PROFILE
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 What are the main risks of investing in the fund?

   As with all equity funds, this fund's share price can fall because of
   weakness in the broad market, a particular industry, or specific holdings.
   The market as a whole can decline for many reasons, including adverse
   political or economic developments here or abroad, changes in investor
   psychology, or heavy institutional selling. The prospects for an industry or
   company may deteriorate because of a variety of factors, including
   disappointing earnings or changes in the competitive environment. In
   addition, our assessment of companies held in the fund may prove incorrect,
   resulting in losses or poor performance even in a rising market. Finally, the
   fund's investment approach could fall out of favor with the investing public,
   resulting in lagging performance versus other types of stock funds.

   The fund's emphasis on dividend-paying companies could result in significant
   investments in large-capitalization stocks. At times, stocks such as these
   may lag shares of smaller, faster-growing companies. Also, a company may
   reduce or eliminate its dividend. The fund's efforts to buy stocks that
   appear temporarily out of favor carry the risk that a stock or group of
   stocks may remain out of favor for a long time and may continue to decline.

   Foreign stock holdings are subject to the risk that some holdings may lose
   value because of declining foreign currencies or adverse political or
   economic events overseas. Investments in futures and options, if any, are
   subject to additional volatility and potential losses.

   As with any mutual fund, there can be no guarantee the fund will achieve its
   objective.


 How can I tell if the fund is appropriate for me?

   Consider your investment goals, your time horizon for achieving them, and
   your tolerance for the inherent risk of common stock investments. If you seek
   a reasonable and rising level of current income from equity investments and
   can accept price fluctuations in an effort to achieve long-term capital
   growth, the fund could be an appropriate part of your overall investment
   strategy. This fund should not represent your complete investment program or
   be used for short-term trading purposes.

   The fund can be used in both regular and tax-deferred accounts, such as IRAs.


 How has the fund performed in the past?

   The bar chart showing calendar year returns and the average annual total
   return table indicate risk by illustrating how much returns can differ from
   one year to the next and over time. Fund past performance is no guarantee of
   future returns.
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                                                                           3

FUND PROFILE
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   The fund can also experience short-term performance swings, as shown by the
   best and worst calendar quarter returns during the years depicted in the
   chart.

LOGO

<TABLE>
<CAPTION>
  Calendar Year Total Returns
  "93"    "94"   "95"    "96"    "97"    "98"    "99"
 -------------------------------------------------------
 <S>     <C>    <C>     <C>     <C>     <C>     <C>
 19.41   2.16   31.75   25.36   30.77   15.04    -2.82
 -------------------------------------------------------
</TABLE>


          Quarter ended              Total return

 Best quarter                           12/31/98 13.05%

 Worst quarter                           9/30/99 -8.34%


<TABLE>
 Table 1  Average Annual Total Returns
<CAPTION>
                                             Periods ended 06/30/2000
                                                            Since inception
                                        1 year   5 years     (12/30/1992)
 ---------------------------------------------------------------------------
 <S>                                    <C>      <C>       <C>
  Dividend Growth Fund                  -5.12%    16.68%        15.87%

  S&P 500 Stock Index                    7.24     23.80         19.79
  Lipper Multi-Cap Value Funds Average  -3.99     14.20
 ---------------------------------------------------------------------------
</TABLE>



 These figures include changes in principal value, reinvested dividends, and
 capital gain distributions, if any.

 *Since 12/31/92


 What fees or expenses will I pay?

   The fund is 100% no load. There are no fees or charges to buy or sell fund
   shares, reinvest dividends, or exchange into other T. Rowe Price funds. There
   are no 12b-1 fees.
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                                                                           4

FUND PROFILE
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<TABLE>
 Table 2  Fees and Expenses of the Fund
<CAPTION>
                                               Annual fund operating expenses
                                        (expenses that are deducted from fund assets)
 -------------------------------------------------------------------------------------
 <S>                                   <C>
  Management fee                                           0.52%/ // /
  Other expenses                                           0.25%
  Total annual fund operating                              0.77%/ // /
  expenses
 -------------------------------------------------------------------------------------
</TABLE>


   Example.  The following table gives you a rough idea of how expense ratios
   may translate into dollars and helps you to compare the cost of investing in
   this fund with that of other funds. Although your actual costs may be higher
   or lower, the table shows how much you would pay if operating expenses remain
   the same, you invest $10,000, earn a 5% annual return, and hold the
   investment for the following periods:

<TABLE>
<CAPTION>
   1 year      3 years      5 years       10 years
 ----------------------------------------------------
 <S>         <C>          <C>          <C>
    $79         $246         $428           $954
 ----------------------------------------------------
</TABLE>



 Who manages the fund?

   The fund is managed by T. Rowe Price Associates, Inc. Founded in 1937, T.
   Rowe Price and its affiliates manage investments for individual and
   institutional accounts. The company offers a comprehensive array of stock,
   bond, and money market funds directly to the investing public.

   Thomas J. Huber manages the fund day-to-day and has been chairman of its
   Investment Advisory Committee since 2000. He joined T. Rowe Price in 1994 as
   an investment analyst and has served on the committee since 1998.


 Note: The following questions and answers about buying and selling shares and
 services do not apply to employer-sponsored retirement plans. If you are a
 participant in one of these plans, please call your plan's toll-free number for
 additional information.


 How can I purchase shares?

   Fill out the New Account Form and return it with your check in the postpaid
   envelope. The minimum initial purchase is $2,500 ($1,000 for IRAs and gifts
   or transfers to minors). The minimum subsequent investment is $100 ($50 for
   IRAs, gifts or transfers to minors, or Automatic Asset Builder). You can also
   open an account by bank wire, by exchanging from another T. Rowe Price fund,
   or by transferring assets from another financial institution.


 How can I sell shares?

   You may redeem or sell any portion of your account on any business day.
   Simply write to us or call. You can also access your account at any time via
   Tele*Access /(R)/ or our Web site. We offer convenient exchange among our
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FUND PROFILE
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   entire family of domestic and international funds. Restrictions may apply in
   special circumstances, and some redemption requests need a signature
   guarantee. A $5 fee is charged for wire redemptions under $5,000.


 When will I receive income and capital gain distributions?

   The fund distributes income quarterly and net capital gains, if any, at
   year-end. For regular accounts, income and short-term gains are taxable at
   ordinary income rates, and long-term gains are taxable at the capital gains
   rate. Distributions are reinvested automatically in additional shares unless
   you choose another option, such as receiving a check. Distributions paid to
   IRAs and employer-sponsored retirement plans are automatically reinvested.


 What services are available?

   A wide range, including but not limited to:

  . retirement plans for individuals and large and small businesses;

  . automated information and transaction services by telephone or computer;

  . electronic transfers between fund and bank accounts;

  . automatic investing and automatic exchange;

  . brokerage services; and

  . asset manager accounts.
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FUND PROFILE
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T. Rowe Price Associates, Inc.
100 East Pratt Street
Baltimore, MD 21202
www.troweprice.com
LOGO
 RPS F58-035
 T. Rowe Price Investment Services, Inc., Distributor
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