PRICE T ROWE DIVIDEND GROWTH FUND INC
N-30D, 2000-08-10
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                                 T. Rowe Price
--------------------------------------------------------------------------------
                               Semiannual Report
                              Dividend Growth Fund
--------------------------------------------------------------------------------
                                  June 30, 2000
--------------------------------------------------------------------------------
REPORT HIGHLIGHTS
================================================================================
DIVIDEND GROWTH FUND
--------------------

     *    Despite  extreme  volatility,  stocks  finished  only  modestly  lower
          through the first six months of the year.
     *    The fund bucked the trend and posted solid year-to-date returns.
     *    Consumer  nondurable,  financial,  and REIT  holdings  contributed  to
          positive returns.
     *    Volatility in the tech market  allowed us to buy quality  companies at
          attractive prices.
     *    We believe that owning  stocks of companies  with strong  earnings and
          dividend growth will provide attractive long-term returns.
================================================================================
UPDATES AVAILABLE
-----------------
For updates on T. Rowe Price funds  following the end of each calendar  quarter,
please see our Web site at www.troweprice.com.
================================================================================
FELLOW SHAREHOLDERS
-------------------
     Spring  time  brought  a  refreshing  dose  of  reality  to  U.S.  markets.
Continuing  their  fourth-quarter  1999 trend,  stocks surged during most of the
first quarter, fueled by investor enthusiasm for shares of technologyNespecially
InternetNcompanies.  Stocks fell sharply  beginning in  mid-March,  however,  as
investors finally reacted to the sky-high tech valuations and the ongoing series
of interest rate hikes by the Federal  Reserve.  Although the tech-heavy  Nasdaq
Composite posted the largest drop, stocks outside the sector also suffered.  The
S&P 500 finished the first six months of the year with a decline of 0.43%, while
the Russell  1000 Value Index lost 4.23%.  The  Dividend  Growth Fund bucked the
trend, posting solid six-month returns for the period ended June 30, 2000.

MARKET ENVIRONMENT
------------------
     Volatility   characterized  the  first  half  of  2000.  Technology  shares
initially  continued  their blazing run as the Nasdaq  Composite Index peaked on
March 10, up 24% from the end of the year. The prospect of higher interest rates
and a slowing  economy,  and perhaps a  recognition  that tech  valuations  were
stretched,  eventually took their toll on the sector, and the Nasdaq tumbled 37%
from its March peak and 22% from  December 31.  Incredibly,  by the end of June,
the Nasdaq had recovered much of its losses and was down just 2.5% for the first
half.
<PAGE>

     The Federal  Reserve was a prime  market  mover during the past six months,
raising short-term  interest rates three times (six times since June 1999) in an
effort to lessen inflationary pressures in the economy. The economy has begun to
show signs of slowing,  which means that the end of the  rate-hike  cycle may be
near. Markets reacted strongly to that hope, but there were lingering fears that
the Fed may need to  tighten  furtherNor  that the  Fed's  actions  may slow the
economy too much.

PERFORMANCE REVIEW
------------------

     ***********************************************************

          PERFORMANCE COMPARISON
          ----------------------
          Periods Ended 6/30/00         6 Months  12 Months
          ---------------------         --------  ---------
          Dividend Growth Fund             2.44%     -5.12%
          S&P 500                         -0.43       7.24
          Lipper Multi-Cap Value
          Funds Average                   -0.47      -3.99

     ***********************************************************

     Your fund  registered  a  positive  2.44%  return for the first half of the
year,  topping  both  the S&P  500  and  its  Lipper  peer  group  average.  Our
disappointi ng -5.12% return for the 12-month  period  trailed both  benchmarks,
however,  and reflected the weak 1999 performance of nearly all stocks outside a
narrow band of technology and Internet highfliers.

     The springtime  market  volatility was generally  positive for the fund, as
dividend-paying  stocks  made a strong  recovery  during  the  tech  correction.
Concerns  over a  slowing  economy  caused  money  to flow  toward  the  type of
companies  we like to invest  inNthose  that  generate  steady  and  sustainable
earnings,  cash flow, and dividend growth.  Buried in the S&P 500's year-to-date
loss was a welcome broadening into sectors the fund has meaningful  exposure to,
including pharmaceuticals, financials, and REITs. The volatility also allowed us
to add a number of quality companies at reasonable prices.

     Our best  performer  was  WADDELL  & REED  FINANCIAL,  a  Midwestern  money
management  company  with  an  attractive,  diverse  franchise  and  proprietary
distribution  system. The company rose on strong earnings growth,  consolidation
within  its  industry,   and  speculation  that  it  would  make  an  attractive
acquisition.  Pharmaceutical companies WARNER-LAMBERT and AMERICAN HOME PRODUCTS
also contributed to fund performance. Warner-Lambert was acquired by PFIZER--the
fund's top holding as of June  30--creating  a company  with a powerful  product
lineup that should drive  compound  earnings  growth to 25% for the next several
years.  American Home Products  benefited from a partial resolution of a lawsuit
concerning side effects of the company's diet drug, plus the recognition that it
possesses one of the better pharmaceutical  pipelines in the business. Other top
contributors  included a few that had required much patience,  including insurer
ACE LIMITED and STARWOOD HOTELS & RESORTS WORLDWIDe. In each case, a fundamental
improvement  in  operations   provided  a  strong  lift  from  overly  depressed
valuations.
<PAGE>

     Certain individual holdings and market trends hurt returns.  TRIBUNE, which
owns a raft of  newspapers  and radio and TV stations,  was slowed by its recent
purchase of Times Mirror.  While  strategically  a fine  acquisition,  its hefty
price  diluted  near-term  earnings.   Moreover,  newspaper  stocks  in  general
struggled  on fears  that a slowing  economy  would hurt  advertising  revenues.
GALILEO  INTERNATIONAL,  a leading processor of airline reservations and related
services,   slid  due  to  competitive   issues  and  the  unforeseen  costs  of
repositioning  the  business  for the  Internet.  The stock trades at just seven
times  estimated  2000  earnings  and  generates  cash at the rate of two  times
earnings,  but lacks the  "visibility"  on near-term  earnings  growth that Wall
Street  requires.  Two well-run  home-improvement  companies,  MASCO and BLACK &
DECKER,  suffered as investors  feared higher  interest  rates would harm future
sales growth.  Both  companies  trade at attractive  valuations and offer above-
average growth potential.

PORTFOLIO CHANGES
-----------------
     The  correction  in tech and  telecom  stocks  gave us the  opportunity  to
increase exposure to some well-run companies in this dynamic sector. Four of our
top five  purchases  during the past six  months  were  tech-related.  MICROSOFT
became  attractive  when its stock  price was cut in half after a federal  judge
ruled that the company  violated  antitrust laws. The company also suffered from
concerns  over the  company's  lack of  Internet-related  revenue and the Nasdaq
slide.  At one point  Microsoft  traded at 30 times forward  earnings,  a modest
premium  to the  market  and a  valuation  level  not seen in some time for this
world-class company.  Although the antitrust ruling is a risk, we felt the stock
offered great  potential,  particularly as Microsoft  reaches beyond its current
strength  to new  markets  in  the  Internet  and  wireless  software.  VODAFONE
AIRTOUCH,   the  world's  largest  wireless  company,   runs  highly  profitable
operations in its major markets.  Market weakness and concerns over the costs of
acquiring new licenses  brought the stock down 40% from its peak. The company is
growing  earnings in excess of 25%,  generates  significant cash flow, and has a
track record of paying and raising its dividend. We purchased NORTEL NETWORKS, a
dominant player in data networking, telecom equipment, and optical systems, as a
less-expensive  alternative  to Cisco  Systems.  Nortel's  strength  in  optical
networking,  which is showing explosive growth and should account for 35% to 40%
of company revenues in 2000, is quickly capturing investors' attention. WORLDCOM
provides local, long distance,  Internet,  and international telecom services in
more than 50 countries.  Competitive pressures in its voice businesses, combined
with antitrust  objections to its merger with Sprint, sent the price from $60 to
$35. We initiated our position at 14 times cash  earnings for this  well-managed
company that is growing its earnings in excess of 20%. As a group,  these stocks
contributed nicely to performance in the first half of 2000.

           ***********************************************************
                Security Diversification chart pie chart showing
                Consumer 29%; Financial 18%; REITS 10%; Business
                   Services and Transportation 8%; Energy 8%;
                      Technology 8%; Other 15%; Reserves 4%
           ***********************************************************
<PAGE>

     The  fund's  technology  and  telecom  exposure  rose  to 8% from 4% at the
beginning  of the year.  Given its  dividend  focus,  the fund will likely never
match the S&P 500's 35% tech  weighting,  although we will  continue to look for
opportunities to increase exposure to quality companies.  We remain committed to
the fund's  dividend  strategy,  but on occasionNas in the case of  MicrosoftNwe
will  own a  company  that  does  not pay a  dividend  but  has  all  the  other
characteristics  we look for.  Companies  such as  Vodafone  AirTouch  and NOKIA
(owned by the fund but not a top-10  purchase  in the last six  months)  pay and
raise their  dividends.  Nortel and TEXAS  INSTRUMENTS  pay  dividends but don't
raise them.

     Other large  recent  purchases  included  PHARMACIA  (formerly  Pharmacia &
Upjohn), diversified manufacturer UNITED TECHNOLOGIES, home retailer LOWE'S, and
filtration-systems  maker PALL. All operate  terrific  franchises with stable to
improving business trends.

     We eliminated DQE and STANLEY WORKS from the portfolio.  We took profits in
DQE, a Pennsylvania-based  electric utility that had performed nicely but was no
longer  attractively  valued.  We  eliminated  Stanley  in favor of  maintaining
positions in peers Black & Decker and Masco,  whose business trends we have more
confidence in. We also  lightened our exposure to  pharmaceuticals,  REITs,  and
financials, areas that had performed well and become too heavily weighted in the
portfolio.

SUMMARY AND OUTLOOK
-------------------
     Given the  prospect  of higher  interest  rates  and  stretched  technology
valuations,  we are not surprised at the  performance of the market  averages so
far in 2000.  Current  earnings reports remain  generally  robust,  but the rate
hikes  are  beginning  to take  their  toll on the  economy.  As long as the Fed
continues to tighten, stocks are unlikely to stage a major advance. The downturn
eliminated some excesses in the market and refocused  attention on fundamentally
sound  companies,  and a  continuation  of this trend should be positive for the
fund.  Our  strategy  leads  us  to  stable  companies  with  track  records  of
maintaining growth through business cycles, and we believe that owning stocks of
companies  with strong  earnings  and dividend  growth will  provide  attractive
long-term returns for shareholders.

Respectfully submitted,

/s/

Thomas J. Huber
Chairman of the Investment Advisory Committee
July 18, 2000
================================================================================

<PAGE>

T. Rowe Price Dividend Growth Fund
-------------------------------------------------------------------------------
PORTFOLIO HIGHLIGHTS
--------------------
TWENTY-FIVE LARGEST HOLDINGS
----------------------------
                                                                     Percent of
                                                                     Net Assets
                                                                        6/30/00
                                                                    -----------
Pfizer                                                                     3.5%
Citigroup                                                                  2.4
Waddell & Reed Financial                                                   2.2
Exxon Mobil                                                                2.1
XLCapital                                                                  1.8
American Home Products                                                     1.8
Bank of New York                                                           1.7
Hewlett-Packard                                                            1.6
PepsiCo                                                                    1.6
Royal Dutch Petroleum                                                      1.6
Family Dollar Stores                                                       1.5
BPAmoco                                                                    1.5
Starwood Hotels & Resorts Worldwide                                        1.5
ProLogis Trust                                                             1.4
Freddie Mac                                                                1.4
Mellon Financial                                                           1.4
GTE                                                                        1.4
GE                                                                         1.3
Tyco International                                                         1.3
CIGNA                                                                      1.2
ACELimite                                                                  1.2
Omnicom                                                                    1.2
Nortel Networks                                                            1.2
Fannie Mae                                                                 1.2
Reckson Associates Realty                                                  1.2
                                                                    -----------
Total                                                                     40.2%

Note: Table excludes reserves.
================================================================================

<PAGE>

T. Rowe Price Dividend Growth Fund
--------------------------------------------------------------------------------
PORTFOLIO HIGHLIGHTS
--------------------
MAJOR PORTFOLIO CHANGES
-----------------------
Listed in descending order of size

     6 Months Ended 6/30/00
     Ten Largest Purchases                          Ten Largest Sales
     ---------------------                          -----------------
     Microsoft *                                    DQE **
     Pharmacia & Upjohn ***                         Sprint
     Vodafone AirTouch *                            Bristol-Myers Squibb
     Nortel Networks *                              ProLogis Trust
     WorldCom *                                     Johnson & Johnson
     United Technologies *                          Wells Fargo
     Lowe's *                                       Stanley Works **
     America Online *                               Fannie Mae
     Pall *                                         Waddell & Reed Financial
     Tyco International                             C.H. Robinson Worldwide

   * Position added
  ** Position eliminated
 *** Acquired by another company
================================================================================
T. Rowe Price Dividend Growth Fund
--------------------------------------------------------------------------------
PERFORMANCE COMPARISON
----------------------
     This chart shows the value of a hypothetical $10,000 investment in the fund
over the past 10 fiscal  year  periods or since  inception  (for  funds  lacking
10-year  records).  The result is compared with benchmarks,  which may include a
broad-based  market index and a peer group average or index.  Market  indexes do
not include  expenses,  which are  deducted  from fund returns as well as mutual
fund averages and indexes.
                              S&P 500                 Dividend
                            Stock Index             Growth Fund
                            -----------             -----------
     12/30/92                 10,000                  10,000
     6/93                     10,414                  11,001
     6/94                     10,560                  11,680
     6/95                     13,313                  13,952
     6/96                     16,775                  17,410
     6/97                     22,595                  23,216
     6/98                     29,411                  28,860
     6/99                     36,104                  31,308
     6/00                     38,719                  30,174
<PAGE>

AVERAGE ANNUAL COMPOUND TOTAL RETURN
------------------------------------
     This table shows how the fund would have  performed each year if its actual
(or cumulative)returns for the periods shown had been earned at a constant rate.

                                                              Since    Inception
     Periods Ended 6/30/00      1 Year  3 Years  5 Years  Inception         Date
     ---------------------      ------  -------  -------  ---------    ---------
     Dividend Growth Fund       -5.12%    9.13%   16.68%     15.87%     12/30/92

     Investment  return and principal value represent past  performance and will
vary. Shares may be worth more or less at redemption than at original purchase.
================================================================================
T. Rowe Price Dividend Growth Fund
--------------------------------------------------------------------------------
Unaudited                         For a share outstanding throughout each period
FINANCIAL HIGHLIGHTS
--------------------
                      6 Months      Year
                         Ended     Ended
                       6/30/00  12/31/99  12/31/98  12/31/97  12/31/96  12/31/95
                       -------  --------  --------  --------  --------  --------
NET ASSET VALUE
Beginning of period    $ 20.21   $ 22.01   $ 20.13   $ 16.37   $ 13.81  $ 11.04
--------------------------------------------------------------------------------
Investment activities
 Net investment
 income (loss)           0.14      0.45      0.46      0.44      0.35      0.36*
 Net realized and
 unrealized gain (loss)  0.35     (1.08)     2.51      4.51      3.08      3.08
--------------------------------------------------------------------------------
 Total from
 investment activities   0.49     (0.63)     2.97      4.95      3.43      3.44
--------------------------------------------------------------------------------
Distributions
 Net investment income  (0.12)    (0.45)    (0.46)    (0.44)    (0.36)    (0.36)
 Net realized gain      (0.05)    (0.72)    (0.63)    (0.75)    (0.51)    (0.31)
--------------------------------------------------------------------------------
 Total distributions    (0.17)    (1.17)    (1.09)    (1.19)    (0.87)    (0.67)
--------------------------------------------------------------------------------
NET ASSET VALUE
End of period         $ 20.53   $ 20.21   $ 22.01   $ 20.13   $ 16.37   $ 13.81
--------------------------------------------------------------------------------


<PAGE>

RATIOS/SUPPLEMENTAL DATA
------------------------
Total return~           2.44%   (2.82)%    15.04%    30.77%    25.36%    31.75%*
--------------------------------------------------------------------------------
Ratio of total expenses
to average net assets   0.83%+    0.77%     0.77%     0.80%     1.10%     1.10%*
--------------------------------------------------------------------------------
Ratio of net investment
income (loss) to
average net assets      1.29%+    2.01%     2.26%     2.42%     2.53%     2.92%*
--------------------------------------------------------------------------------
Portfolio
turnover rate           34.3%+    37.8%     37.3%     39.1%     43.1%     56.1%
--------------------------------------------------------------------------------
Net assets, end of
period (in millions)    $ 757   $ 1,028   $ 1,338     $ 747     $ 209      $ 85
--------------------------------------------------------------------------------
     ~    Total return  reflects the rate that an investor  would have earned on
          an investment in the fund during each period, assuming reinvestment of
          all distributions.
     *    Excludes expenses in excess of a 1.10% voluntary expense limitation in
          effect through 12/31/96.
     +    Annualized

The accompanying notes are an integral part of these financial statements.
================================================================================
T. Rowe Price Dividend Growth Fund
--------------------------------------------------------------------------------
Unaudited                                                          June 30, 2000
STATEMENT OF NET ASSETS
-----------------------
                                                  Shares/Par              Value
                                                  ----------          ----------
                                                                    In thousands
COMMON STOCKS  90.7%
FINANCIAL  17.2%
----------------
BANK AND TRUST  5.1%
Bank of America                                       40,000            $ 1,720
--------------------------------------------------------------------------------
Bank of New York                                     280,000             13,020
--------------------------------------------------------------------------------
Firstar                                              300,000              6,319
--------------------------------------------------------------------------------
Mellon Financial                                     300,000             10,931
--------------------------------------------------------------------------------
Wells Fargo                                          170,000              6,587
--------------------------------------------------------------------------------
                                                                        38,577
                                                                    ------------

<PAGE>

INSURANCE  4.5%
ACE Limited                                          325,000              9,100
--------------------------------------------------------------------------------
American General                                     100,000              6,100
--------------------------------------------------------------------------------
Marsh & McLennan                                      50,000              5,222
--------------------------------------------------------------------------------
XL Capital (Class A)                                 250,000             13,531
--------------------------------------------------------------------------------
                                                                         33,953
                                                                    ------------
FINANCIAL SERVICES  7.6%
Associates First Capital (Class A)                   140,000              3,124
--------------------------------------------------------------------------------
Citigroup                                            300,000             18,075
--------------------------------------------------------------------------------
Fannie Mae                                           170,000              8,872
--------------------------------------------------------------------------------
Freddie Mac                                          270,000             10,935
--------------------------------------------------------------------------------
Waddell & Reed Financial (Class B)                   575,000             16,711
--------------------------------------------------------------------------------
                                                                         57,717
                                                                    ------------
Total Financial                                                         130,247
                                                                    ------------
UTILITIES  5.6%
---------------
TELEPHONE  4.8%
ALLTEL                                               110,000              6,813
--------------------------------------------------------------------------------
AT&T                                                  90,250              2,854
--------------------------------------------------------------------------------
SBC Communications                                   160,000              6,920
--------------------------------------------------------------------------------
Sprint                                                60,000              3,060
--------------------------------------------------------------------------------
Verizon Communications                               165,000             10,271
--------------------------------------------------------------------------------
Vodafone Airtouch ADR                                160,000              6,630
--------------------------------------------------------------------------------
                                                                         36,548
                                                                    ------------
ELECTRIC UTILITIES  0.8%
Teco Energy                                          300,000              6,019
--------------------------------------------------------------------------------
                                                                          6,019
                                                                    ------------
Total Utilities                                                          42,567
                                                                    ------------

<PAGE>

CONSUMER NONDURABLES  19.7%
---------------------------
COSMETICS  0.4%
Gillette                                              90,000            $ 3,144
--------------------------------------------------------------------------------
                                                                          3,144
                                                                    ------------

BEVERAGES  1.6%
PepsiCo                                              280,000             12,442
--------------------------------------------------------------------------------
                                                                         12,442
                                                                    ------------
FOOD PROCESSING  2.5%
General Mills                                        180,000              6,885
--------------------------------------------------------------------------------
McCormick                                            210,000              6,825
--------------------------------------------------------------------------------
Quaker Oats                                           70,000              5,259
--------------------------------------------------------------------------------
                                                                         18,969
                                                                    ------------
HOSPITAL SUPPLIES/HOSPITAL MANAGEMENT  0.9%
Abbott Laboratories                                  145,000              6,462
--------------------------------------------------------------------------------
                                                                          6,462
                                                                    ------------
PHARMACEUTICALS  9.0%
American Home Products                               230,000             13,512
--------------------------------------------------------------------------------
Bristol-Myers Squibb                                 100,000              5,825
--------------------------------------------------------------------------------
Johnson & Johnson                                     20,000              2,038
--------------------------------------------------------------------------------
Merck                                                 70,000              5,364
--------------------------------------------------------------------------------
Pfizer                                               545,000             26,160
--------------------------------------------------------------------------------
Pharmacia                                            150,000              7,753
--------------------------------------------------------------------------------
Schering-Plough                                      150,000              7,575
--------------------------------------------------------------------------------
                                                                         68,227
                                                                    ------------

<PAGE>

MISCELLANEOUS CONSUMER PRODUCTS  4.1%
Colgate-Palmolive                                     80,000              4,790
--------------------------------------------------------------------------------
Hasbro                                               300,000              4,519
--------------------------------------------------------------------------------
NIKE (Class B)                                        70,000              2,787
--------------------------------------------------------------------------------
Philip Morris                                        255,000              6,773
--------------------------------------------------------------------------------
Tomkins (GBP)                                      1,000,000              3,246
--------------------------------------------------------------------------------
Viad                                                 320,000              8,720
--------------------------------------------------------------------------------
                                                                         30,835
                                                                    ------------
HEALTH CARE SERVICES  1.2%
CIGNA                                                100,000              9,350
--------------------------------------------------------------------------------
                                                                          9,350
                                                                    ------------
Total Consumer Nondurables                                              149,429
                                                                    ------------
CONSUME SERVICES  6.2%
----------------------
GENERAL MERCHANDISERS  2.6%
Family Dollar Stores                                 580,000           $ 11,346
--------------------------------------------------------------------------------
Target                                               140,000              8,120
--------------------------------------------------------------------------------
                                                                         19,466
                                                                    ------------

SPECIALTY MERCHANDISERS  1.9%
Albertson's                                           50,000              1,662
--------------------------------------------------------------------------------
CVS                                                  170,000              6,800
--------------------------------------------------------------------------------
Lowe's                                               140,000              5,749
--------------------------------------------------------------------------------
                                                                         14,211
                                                                    ------------
ENTERTAINMENT AND LEISURE  1.3%
Disney                                               200,000              7,763
--------------------------------------------------------------------------------
MGM Grand++ *                                         73,572              2,245
--------------------------------------------------------------------------------
                                                                         10,008
                                                                    ------------
MEDIA AND COMMUNICATIONS  0.4%
Tribune                                              100,000              3,500
--------------------------------------------------------------------------------
                                                                          3,500
                                                                    ------------
Total Consumer Services                                                  47,185
                                                                    ------------

<PAGE>

CONSUMER CYCLICALS  10.9%
-------------------------
BUILDING AND REAL ESTATE  8.9%
Archstone Communities Trust, REIT                    370,000              7,793
--------------------------------------------------------------------------------
Arden Realty, REIT                                   175,000              4,113
--------------------------------------------------------------------------------
Cousins Properties, REIT                             210,000              8,085
--------------------------------------------------------------------------------
Duke Realty Investments, REIT                        350,000              7,831
--------------------------------------------------------------------------------
ProLogis Trust, REIT                                 515,000             10,976
--------------------------------------------------------------------------------
Reckson Associates Realty, REIT                      370,000              8,788
--------------------------------------------------------------------------------
Starwood Hotels & Resorts Worldwide, REIT            340,000             11,071
--------------------------------------------------------------------------------
Vornado Realty Trust, REIT                           240,000              8,340
--------------------------------------------------------------------------------
                                                                         66,997
                                                                    ------------
MISCELLANEOUS CONSUMER DURABLES  2.0%
Black & Decker                                       200,000              7,862
--------------------------------------------------------------------------------
Masco                                                232,200              4,194
--------------------------------------------------------------------------------
Valspar                                               90,000              3,038
--------------------------------------------------------------------------------
                                                                         15,094
                                                                    ------------
Total Consumer Cyclicals                                                 82,091
                                                                    ------------
TECHNOLOGY  7.8%
----------------
ELECTRONIC COMPONENTS  1.5%
Analogic                                             125,000            $ 4,957
--------------------------------------------------------------------------------
Linear Technology                                     60,000              3,834
--------------------------------------------------------------------------------
Texas Instruments                                     40,000              2,748
--------------------------------------------------------------------------------
                                                                         11,539
                                                                    ------------
ELECTRONIC SYSTEMS  2.1%
Hewlett-Packard                                      100,000             12,487
--------------------------------------------------------------------------------
Nokia ADR                                             70,000              3,496
--------------------------------------------------------------------------------
                                                                         15,983
                                                                    ------------

<PAGE>

INFORMATION PROCESSING  1.0%
COMPAQ Computer                                       50,000              1,278
--------------------------------------------------------------------------------
Dell Computer *                                      120,000              5,921
--------------------------------------------------------------------------------
                                                                          7,199
                                                                    ------------
TELECOMMUNICATIONS  2.3%
Cisco Systems *                                       35,000              2,224
--------------------------------------------------------------------------------
Nortel Networks                                      130,000              8,872
--------------------------------------------------------------------------------
WorldCom *                                           136,400              6,262
--------------------------------------------------------------------------------
                                                                         17,358
                                                                    ------------
AEROSPACE AND DEFENSE  0.9%
United Technologies                                  120,000              7,065
--------------------------------------------------------------------------------
                                                                          7,065
                                                                    ------------
Total Technology                                                         59,144
                                                                    ------------
CAPITAL EQUIPMENT  3.5%
-----------------------
ELECTRICAL EQUIPMENT  2.5%
GE                                                   180,000              9,540
--------------------------------------------------------------------------------
Tyco International                                   200,000              9,475
--------------------------------------------------------------------------------
                                                                         19,015
                                                                    ------------

MACHINERY  1.0%
Teleflex                                             200,000              7,413
--------------------------------------------------------------------------------
                                                                          7,413
                                                                    ------------
Total Capital Equipment                                                  26,428
                                                                    ------------
BUSINESS SERVICE AND TRANSPORTATION  6.7%
-----------------------------------------
COMPUTER SERVICE AND SOFTWARE  3.1%
America Online *                                     100,000            $ 5,275
--------------------------------------------------------------------------------
Automatic Data Processing                            140,000              7,499
--------------------------------------------------------------------------------
Computer Associates                                   65,000              3,327
--------------------------------------------------------------------------------
Microsoft *                                          100,000              7,997
--------------------------------------------------------------------------------
                                                                         24,098
                                                                    ------------

<PAGE>

TRANSPORTATION SERVICES  0.7%
C.H. Robinson Worldwide                              100,000              4,947
--------------------------------------------------------------------------------
                                                                          4,947
                                                                    ------------
MISCELLANEOUS BUSINESS SERVICES  2.9%
Equifax                                               80,500              2,113
--------------------------------------------------------------------------------
Galileo International                                175,000              3,653
--------------------------------------------------------------------------------
Omnicom                                              100,000              8,907
--------------------------------------------------------------------------------
ServiceMaster                                        485,000              5,517
--------------------------------------------------------------------------------
United Parcel Service                                 30,000              1,770
--------------------------------------------------------------------------------
                                                                         21,960
                                                                    ------------
Total Business Services and Transportation                               51,005
                                                                    ------------
ENERGY  7.9%
------------
ENERGY SERVICES  0.8%
Baker Hughes                                         175,000              5,600
--------------------------------------------------------------------------------
                                                                          5,600
                                                                    ------------
INTEGRATED PETROLEUM - DOMESTIC  0.8%
Amerada Hess                                         100,000              6,175
--------------------------------------------------------------------------------
                                                                          6,175
                                                                    ------------
INTEGRATED PETROLEUM - INTERNATIONAL  6.3%
BP Amoco ADR                                         200,000             11,313
--------------------------------------------------------------------------------
Chevron                                              100,000              8,481
--------------------------------------------------------------------------------
Exxon Mobil                                          200,000             15,700
--------------------------------------------------------------------------------
Royal Dutch Petroleum                                200,000             12,312
--------------------------------------------------------------------------------
                                                                         47,806
                                                                    ------------
Total Energy                                                             59,581
                                                                    ------------
PROCESS INDUSTRIES  2.2%
------------------------
DIVERSIFIED CHEMICALS  0.1%
DuPont                                                20,000              $ 875
--------------------------------------------------------------------------------
                                                                            875
                                                                    ------------

<PAGE>

SPECIALTY CHEMICALS  1.1%
Great Lakes Chemical                                 125,000              3,937
--------------------------------------------------------------------------------
Pall                                                 250,000              4,625
--------------------------------------------------------------------------------
                                                                          8,562
                                                                    ------------
PAPER AND PAPER PRODUCTS  1.0%
Kimberly-Clark                                       130,000              7,459
--------------------------------------------------------------------------------
                                                                          7,459
                                                                    ------------
Total Process Industries                                                 16,896
                                                                    ------------
BASIC MATERIALS 0.6%
--------------------
METALS  0.6%
Newmont Mining                                       200,000              4,325
--------------------------------------------------------------------------------
Total Basic Materials                                                     4,325
--------------------------------------------------------------------------------
Miscellaneous Common Stocks  2.4%                                        17,878
                                                                    ------------
Total Common Stocks (Cost  $542,574)                                    686,776
                                                                    ------------

PREFERRED STOCKS  0.3%
Cleveland Electric (Series L), Adj.                   22,560              2,211
--------------------------------------------------------------------------------
Total Preferred Stocks (Cost  $1,651)                                     2,211
                                                                    ------------

CONVERTIBLE BONDS  2.5%
E* Trade, (144a), 6.00%, 2/1/07                  $ 2,825,000              2,564
--------------------------------------------------------------------------------
Loew's, 3.125%, 9/15/07                            9,000,000              7,562
--------------------------------------------------------------------------------
Security Capital U. S. Realty,
      (144a), 2.00%, 5/22/03                      11,000,000              8,635
--------------------------------------------------------------------------------
Total Convertible Bonds (Cost  $19,931)                                  18,761
                                                                    ------------

U.S. GOVERNMENT OBLIGATIONS  3.0%
U.S. Treasury Notes
      6.00%, 8/15/09                              23,000,000             22,816
--------------------------------------------------------------------------------
Total U.S. Government Obligations (Cost  $22,720)                        22,816
                                                                    ------------


<PAGE>

SHORT-TERM INVESTMENTS  2.9%
----------------------------
MONEY MARKET FUNDS  2.9%
Reserve Investment Fund, 6.68% #                  21,863,532           $ 21,864
--------------------------------------------------------------------------------
Total Short-Term Investments (Cost  $21,864)                             21,864
                                                                    ------------
Tota Investments in Securities
99.4% of Net Assets (Cost $608,740)                                   $ 752,428

Other Assets Less Liabilities                                             4,585
                                                                    ------------
NET ASSETS                                                            $ 757,013
                                                                    ------------
NET ASSETS CONSIST OF:
----------------------
Accumulated net investment  income - net of distributions                 $ 385
Accumulated net realized  gain/loss - net of distributions              (12,530)
Net unrealized gain (loss)                                              143,688
Paid-in-capital applicable to 36,870,652 shares of $0.0001 par
value capital stock outstanding; 1,000,000,000 shares authorized        625,470
                                                                    ------------
 NET ASSETS                                                          $  757,013
                                                                    ------------
 NET ASSET VALUE PER SHARE                                              $ 20.53
                                                                    ------------
   #  Seven-day yield
   *  Non-income producing
  ++  Securities contain some restrictions as to
      public resale--total of such securities at
      period-end amounts to 0.3% of net assets.
 ADR  American Depository Receipt
REIT  Real Estate Investment Trust
144a  Security  was purchased  pursuant to Rule
      144a under the Securities Act of 1933 and
      may not be resold subject to that rule except
      to qualified institutional buyers--total of
      such securities at period-end amounts  to
      1.5% of net assets.
 GBP  British sterling

      The accompanying notes are an integral part of these financial statements.
================================================================================

<PAGE>

T. Rowe Price Dividend Growth Fund
--------------------------------------------------------------------------------
Unaudited
STATEMENT OF OPERATIONS
-----------------------
In thousands
                                                                    6 Months
                                                                       Ended
                                                                     6/30/00
                                                                -------------
Investment Income (Loss)
Income
 Dividend                                                            $ 6,264
 Interest                                                              2,306
                                                                -------------
 Total income                                                          8,570
                                                                -------------
Expenses
 Investment management                                                 2,087
 Shareholder servicing                                                 1,092
 Prospectus and shareholder reports                                       89
 Custody and accounting                                                   65
 Registration                                                             12
 Legal and audit                                                           8
 Directors                                                                 4
 Miscellaneous                                                             5

 Total expenses                                                        3,362
                                                                -------------
Net investment income (loss)                                           5,208
                                                                -------------
Realized and Unrealized Gain (Loss)
Net realized gain (loss)
 Securities                                                          (12,554)
 Foreign currency transactions                                           (16)
                                                                -------------
 Net realized gain (loss)                                            (12,570)
Change in net unrealized gain or loss on securities                   15,420
                                                                -------------
Net realized and unrealized gain (loss)                                2,850
                                                                -------------
INCREASE (DECREASE) IN NET
ASSETS FROM OPERATIONS                                               $ 8,058
                                                                -------------

The accompanying notes are an integral part of these financial statements.
================================================================================

<PAGE>

T. Rowe Price Dividend Growth Fund
---------------------------------------------------------------------
Unaudited
STATEMENT OF CHANGES IN NET ASSETS
----------------------------------
In thousands
                                                     6 Months           Year
                                                        Ended          Ended
                                                      6/30/00       12/31/99
                                                 -------------  -------------
Increase (Decrease) in Net Assets
Operations
 Net investment income (loss)                         $ 5,208       $ 25,192
 Net realized gain (loss)                             (12,570)        33,142
 Change in net unrealized gain or loss                 15,420        (91,466)
                                                 -------------  -------------
 Increase (decrease) in net assets from operations      8,058        (33,132)
                                                 -------------  -------------
Distributions to shareholders
 Net investment income                                 (4,510)       (25,259)
 Net realized gain                                     (1,961)       (38,194)
                                                 -------------  -------------
 Decrease in net assets from distributions             (6,471)       (63,453)
                                                 -------------  -------------
Capital share transactions *
 Shares sold                                           56,810        430,425
 Distributions reinvested                               6,058         60,223
 Shares redeemed                                     (335,410)      (703,822)
                                                 -------------  -------------
 Increase (decrease) in net assets from capital
 share transactions                                  (272,542)      (213,174)
                                                 -------------  -------------
Net Assets
Increase (decrease) during period                    (270,955)      (309,759)
Beginning of period                                 1,027,968      1,337,727
                                                 -------------  -------------
End of period                                       $ 757,013    $ 1,027,968
                                                 -------------  -------------
*Share information
  Shares sold                                           2,874         19,932
  Distributions reinvested                                302          2,951
  Shares redeemed                                     (17,176)       (32,779)
                                                 -------------  -------------
  Increase (decrease) in shares outstanding           (14,000)        (9,896)

The accompanying notes are an integral part of these financial statements.
================================================================================

<PAGE>

T. Rowe Price Dividend Growth Fund
--------------------------------------------------------------------------------
Unaudited                                                         June 30, 2000
---------                                                         -------------
NOTES TO FINANCIAL STATEMENTS
-----------------------------
NOTE 1 - SIGNIFICANT ACCOUNTING POLICIES

     T. Rowe Price Dividend Growth Fund, Inc. (the fund) is registered under the
Investment Company Act of 1940 as a diversified,  open-end management investment
company and commenced operations on December 30, 1992. The fund seeks increasing
dividend income over time,  long-term growth of capital,  and a reasonable level
of current income by investing primarily in the common stocks of dividend-paying
companies.

     The  accompanying  financial  statements  are prepared in  accordance  with
generally  accepted  accounting  principles for the investment company industry;
these principles may require the use of estimates by fund management.

     Valuation  Equity  securities  listed or  regularly  traded on a securities
exchange are valued at the last quoted sales price on the day the valuations are
made.  A security  which is listed or traded on more than one exchange is valued
at the quotation on the exchange  determined  to be the primary  market for such
security.  Listed  securities  not  traded on a  particular  day and  securities
regularly  traded in the  over-the-counter  market are valued at the mean of the
latest  bid and asked  prices.  Other  equity  securities  are valued at a price
within  the limits of the  latest  bid and asked  prices  deemed by the Board of
Directors, or by persons delegated by the Board, best to reflect fair value.

     Debt securities are generally traded in the over-the-counter market and are
valued at a price  deemed  best to reflect  fair value as quoted by dealers  who
make markets in these securities or by an independent pricing service.

     Investments  in mutual  funds are valued at the closing net asset value per
share of the mutual fund on the day of valuation.

     For purposes of determining the fund's net asset value per share,  the U.S.
dollar  value of all  assets  and  liabilities  initially  expressed  in foreign
currencies  is  determined by using the mean of the bid and offer prices of such
currencies against U.S. dollars quoted by a major bank.

     Assets  and  liabilities  for  which  the above  valuation  procedures  are
inappropriate  or are deemed not to reflect  fair value are stated at fair value
as determined in good faith by or under the  supervision  of the officers of the
fund, as authorized by the Board of Directors.

     Currency  Translation  Assets  and  liabilities  are  translated  into U.S.
dollars at the  prevailing  exchange  rate at the end of the  reporting  period.
Purchases and sales of securities  and income and expenses are  translated  into
U.S. dollars at the prevailing  exchange rate on the dates of such transactions.
The effect of  changes in foreign  exchange  rates on  realized  and  unrealized
security gains and losses is reflected as a component of such gains and losses.
<PAGE>

     Premiums and  Discounts  Premiums  and  discounts  on debt  securities  are
amortized for both financial reporting and tax purposes.

     Other Income and expenses  are  recorded on the accrual  basis.  Investment
transactions are accounted for on the trade date.  Realized gains and losses are
reported on the identified  cost basis.  Dividend  income and  distributions  to
shareholders  are  recorded  by the fund on the  ex-dividend  date.  Income  and
capital gain  distributions are determined in accordance with federal income tax
regulations  and may differ from those  determined in accordance  with generally
accepted accounting principles. Credits earned on daily uninvested cash balances
at the custodian are used to reduce the fund's custody charges.

NOTE 2 - INVESTMENT TRANSACTIONS

     Purchases  and  sales  of  portfolio  securities,   other  than  short-term
securities, aggregated $134,963,000 and $380,326,000,  respectively, for the six
months ended June 30, 2000.

NOTE 3 - FEDERAL INCOME TAXES

     No provision for federal income taxes is required since the fund intends to
continue to qualify as a regulated  investment company and distribute all of its
taxable income.

     At June 30, 2000, the cost of  investments  for federal income tax purposes
was substantially the same as for financial reporting and totaled  $608,740,000.
Net unrealized gain aggregated $143,688,000 at period-end, of which $172,363,000
related to appreciated investments and $28,675,000 to depreciated investments.

NOTE 4 - RELATED PARTY TRANSACTIONS

     The  investment  management  agreement  between  the fund and T. Rowe Price
Associates, Inc. (the manager) provides for an annual investment management fee,
of which  $326,000 was payable at June 30, 2000.  The fee is computed  daily and
paid monthly,  and consists of an individual  fund fee equal to 0.20% of average
daily net assets and a group fee. The group fee is based on the combined  assets
of  certain  mutual  funds  sponsored  by  the  manager  or  Rowe  Price-Fleming
International,  Inc.  (the group).  The group fee rate ranges from 0.48% for the
first $1 billion of assets to 0.295%  for assets in excess of $120  billion.  At
June 30, 2000, and for the six months then ended, the effective annual group fee
rate was  0.32%.  The fund pays a  pro-rata  share of the group fee based on the
ratio of its net assets to those of the group.

     In addition,  the fund has entered into agreements with the manager and two
wholly owned  subsidiaries  of the manager,  pursuant to which the fund receives
certain other services. The manager computes the daily share price and maintains
the financial  records of the fund. T. Rowe Price  Services,  Inc. is the fund's
transfer  and  dividend   disbursing   agent  and   provides   shareholder   and
administrative  services to the fund. T. Rowe Price  Retirement  Plan  Services,
Inc. provides  subaccounting and recordkeeping  services for certain  retirement
accounts  invested in the fund.  The fund  incurred  expenses  pursuant to these
related  party  agreements  totaling  approximately  $907,000 for the six months
ended June 30, 2000, of which $207,000 was payable at  period-end.  The fund may
invest in the Reserve  Investment  Fund and Government  Reserve  Investment Fund
(collectively,  the Reserve Funds),  open-end  management  investment  companies
managed by T. Rowe Price Associates,  Inc. The Reserve Funds are offered as cash
management  options only to mutual funds and other  accounts  managed by T. Rowe
Price and its affiliates and are not available to the public.  The Reserve Funds
pay no investment  management fees.  Distributions from the Reserve Funds to the
fund for the six months ended June 30, 2000,  totaled $746,000 and are reflected
as interest income in the accompanying State ment of Operations.
<PAGE>

================================================================================
FOR FUND AND ACCOUNT INFORMATION
OR TO CONDUCT TRANSACTIONS,
24 HOURS, 7 DAYS A WEEK
By touch-tone telephone
TELE*ACCESS 1-800-638-2587
By Account Access on the Internet
WWW.TROWEPRICE.COM/ACCESS

FOR ASSISTANCE
WITH YOUR EXISTING
FUND ACCOUNT, CALL:
Shareholder Service Center
1-800-225-5132

TO OPEN A BROKERAGE ACCOUNT
OR OBTAIN INFORMATION, CALL:
1-800-638-5660

INTERNET ADDRESS:
www.troweprice.com

PLAN ACCOUNT LINES FOR RETIREMENT
PLAN PARTICIPANTS:
The appropriate 800 number appears
on your retirement account statement.

T. Rowe Price Associates
100 East Pratt Street
Baltimore, Maryland 21202

This report is authorized for
distribution only to shareholders
and to others who have received
a copy of the prospectus appropriate
to the fund or funds covered in this
report.

WALK-IN INVESTOR CENTERS:
For directions,  call 1-800-225-5132
or visit our Web site

BALTIMORE  AREA
DOWNTOWN
101 East  Lombard  Street
OWINGS  MILLS
Three Financial  Center
4515  Painters  Mill Road
<PAGE>

BOSTON  AREA
386  Washington  Street
Wellesley

COLORADO SPRINGS
4410 ArrowsWest Drive

LOS ANGELES AREA
Warner Center
21800 Oxnard  Street,  Suite 270
Woodland  Hills

TAMPA
4200 West Cypress  Street
10th Floor

WASHINGTON, D.C.
900 17th Street N.W.
Farragut Square

T. Rowe Price Investment Services, Inc., Distributor.         F58-051  6/30/00


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