DEVELOPERS DIVERSIFIED REALTY CORP
424B7, 1996-09-30
REAL ESTATE INVESTMENT TRUSTS
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<PAGE>   1
                                                Filed Pursuant to Rule 424(b)(7)
                                                      Registration No. 333-05565

PRICING SUPPLEMENT NO. 5, dated September 26, 1996 
(To Prospectus dated June 18, 1996 and 
Prospectus Supplement dated August 19, 1996)

                                  $150,000,000
                    Developers Diversified Realty Corporation
                                Medium-Term Notes
                             Senior Fixed Rate Notes
                     Due 9 Months or More From Date of Issue

Principal Amount:                   $20,000,000

Issue Price:                        99.6%

Original Issue Date:                October 1, 1996

Maturity Date:                      October 1, 2001

Interest Rate:                      7.30%

Agent's Commission:                 .475%

Agent's Capacity:                   Agent

Net Proceeds to Company:            $19,905,000

Agent:                              Lehman Brothers Inc.

CUSIP:                              25159N AN5



This Pricing Supplement supplements the Prospectus and Prospectus Supplement
with respect to both (1) the initial offering of Medium-Term Notes and (2)
market-making transactions in Medium-Term Notes by Lehman Brothers Inc.





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