WADE COOK FINANCIAL CORP
10-Q, 1998-11-16
EDUCATIONAL SERVICES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
         THE SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended September 30, 1998.

                                       OR

[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
         THE SECURITIES EXCHANGE ACT OF 1934

         For the transition period from _____________ to _______________

                        Commission file number 000-29342

                         WADE COOK FINANCIAL CORPORATION
             (Exact name of registrant as specified in its charter)

         NEVADA                                     91-1772094
         (State or other jurisdiction               (I.R.S. employer
         of incorporation or organization)          identification number)

                          14675 Interurban Avenue South
                           Seattle, Washington  98168
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (206) 901-3000

Indicate by check mark whether the  registrant  (1) has filed all  documents and
reports  required to be filed by section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes [x] No [ ]

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

     64,383,630  shares of Common  Stock,  $0.01 par  value,  outstanding  as of
September 30, 1998.


<PAGE>



                         WADE COOK FINANCIAL CORPORATION
                                    Form 10-Q
                                      Index



PART 1  --FINANCIAL INFORMATION...............................................1


Item 1.  Financial Statements.................................................1

     Condensed Consolidated Balance Sheets....................................1
     Condensed Consolidated Statements of Income..............................3
     Condensed Consolidated Statements of Cash Flow...........................5
     Notes to Interim Financial Statements....................................6

Item 2.  Management's Discussion and Analysis of Financial 
         Condition and Results of Operations..................................7

     General..................................................................7
     Liquidity and Capital Resources..........................................8
     Results of Operation....................................................10

Item 3  Quantitative and Qualitative Disclosures About Market Risk...........11


PART II  --OTHER INFORMATION.................................................12


Item 1. Legal Proceedings....................................................12


Item 2. Changes in Securities................................................14


Item 3. Defaults Upon Senior Securities......................................14


Item 4. Submission of Matters to a Vote of Security Holders..................14


Item 5. Other Information....................................................14


Item 6. Exhibits and Reports on Form 8-K.....................................16





<PAGE>


                         PART 1 -- FINANCIAL INFORMATION


Item 1.  Financial Statements

<TABLE>

                               Condensed Consolidated Balance Sheets
                                           (Unaudited)

                                                  September 30, 1998       December 31, 1997
                                                --------------------     -------------------
<S>                                                <C>                    <C>         
Assets:
  Current Assets:

    Cash and cash equivalents                    $         1,114,732     $           540,763
    Marketable securities                                  3,906,525               6,162,733
    Receivables, trade                                     3,100,641               3,283,183
    Inventory                                              2,840,649               1,312,366
    Receivables, employees                                 1,092,620                 992,263
    Other current assets                                     584,791                 486,855
                                                 -------------------     -------------------

  Total current assets                                    12,639,958              12,778,163
                                                 -------------------     -------------------

  Property and equipment, net of depreciation             11,750,172              10,425,159
                                                 -------------------     -------------------

  Goodwill, net of amortization                            2,603,034               2,637,669
                                                 -------------------     -------------------

  Other assets:
  Non-marketable investments                              17,884,073               7,330,460
  Receivables, employees                                   4,373,659               3,892,505
  Other                                                      144,640               4,340,182
                                                 -------------------     -------------------

  Total other assets                                      22,402,372              15,563,147
                                                 -------------------     -------------------

Total assets                                     $        49,395,536     $        41,404,138
                                                 ===================     ===================

Liabilities and Shareholders' Equity:
  Current Liabilities:
    Current portion of long-term debt                      1,024,514               1,445,000
    Book overdrafts                                          -0-                   2,156,305
    Accounts payable and accrued expenses                  7,616,440               6,450,485
    Margin loan in investment accounts                       586,735               2,766,824
    Taxes payable                                          5,107,746               5,417,063
    Deferred revenue                                       5,330,626               4,764,441
    Payables, related parties                              3,070,786                 827,752
                                                 -------------------     -------------------

  Total current liabilities                               22,736,847              23,827,870
Long-term debt                                             5,343,397                 821,182
                                                 -------------------     -------------------

Total liabilities                                         28,080,244              24,649,052
                                                 -------------------     -------------------

Minority interest                                          1,065,818                 687,945
                                                 -------------------     -------------------

Shareholders' Equity:
    Preferred stock                                                -                       -

                                       -1-
<PAGE>



    Common stock                                             695,792                 682,459
    Paid-in capital                                        4,973,768               3,651,386
    Prepaid advertising                                     (500,000)               (500,000)
    Retained earnings                                     15,620,042              12,233,296
                                                 -------------------     -------------------

                                                          20,789,602              16,067,141

  Less: common stock in treasury at costs:
    251,000 shares                                           540,128                       -
                                                 -------------------     -------------------

Total shareholders' equity                                20,249,474              16,067,141
                                                 -------------------     -------------------

Total liabilities, minority interest, and 
    shareholders' Equity                         $        49,395,536     $        41,404,138
                                                 ===================     ===================
</TABLE>


                        [This space intentionally blank]

                                       -2-
<PAGE>


<TABLE>

                                       Condensed Consolidated Statements of Income
                                                     (Unaudited)


                                               For the Three Months Ended                For the Nine Months Ended
                                          -------------------------------------    --------------------------------------
                                           September 30,       September 30,        September 30,        September 30,
                                               1998                 1997                 1998                 1997
                                          ----------------    -----------------    -----------------    -----------------

<S>                                           <C>                <C>                  <C>                  <C>        
Revenue, net of returns and discounts          $29,680,865          $30,867,873          $84,690,033          $71,340,343
                                          ----------------    -----------------    -----------------    -----------------

Costs and expenses:
  Cost of revenue                               11,715,258           12,397,795           38,478,298           27,653,051
  Selling, general and administrative           16,222,055           12,815,998           43,192,796           29,713,129
                                          ----------------    -----------------    -----------------    -----------------

Total operating costs                           27,937,313           25,213,793           81,671,094           57,366,180
                                          ----------------    -----------------    -----------------    -----------------

Income (loss) from operations                    1,743,552            5,654,080            3,018,939           13,974,163
                                          ----------------    -----------------    -----------------    -----------------

Other income (expense):
  Interest and dividends                           140,607              120,756              492,421              223,576
  Gain (loss) on trading securities               (305,205)            (238,842)             499,520              347,405
  Interest expense                                (357,071)             (96,661)            (658,388)            (245,423)
  Undistributed income (loss) from
    Equity investments                             (51,204)                   -             (303,214)                   -
  Licensing fees                                   853,891                    -              853,891                    -
  Other                                            109,146                3,674              134,459               (9,958)
                                          ----------------    -----------------    -----------------    -----------------

Total other income                                 390,164             (211,073)           1,018,689              315,600
                                          ----------------    -----------------    -----------------    -----------------

Income before income taxes                       2,133,716            5,443,007            4,037,628           14,289,763

Provision for income taxes                         746,801            2,894,758            1,413,170            6,026,332
                                          ----------------    -----------------    -----------------    -----------------

Income from continuing operations              $ 1,386,915        $   2,548,249          $ 2,624,458          $ 8,263,431
                                          ----------------    -----------------    -----------------    -----------------

Discontinued operations:

Income from operations of Entity
Planners, Inc. to be disposed of (net
of income taxes of $314,682 in 1998 and
$293,714 in 1997)                                       -               102,439              584,410              685,504

Operating income of Entity Planners,
Inc. during phase-out period (net of
income tax of $8,280 in 1998)                           -                     -               15,378                    -

Gain on disposal of Entity Planners,
Inc. (net of income tax of $87,500 in
1998)                                              162,500                    -              162,500                    -
                                          ----------------    -----------------    -----------------    -----------------

                                                   162,500              102,439              762,288              685,504
                                          ----------------    -----------------    -----------------    -----------------


                                       -3-
<PAGE>



Net income                                    $  1,549,415          $ 2,650,688           $3,386,746           $8,948,935
                                          ================    =================    =================    =================


Earnings per share
  Income from continuing operations                 $  .02                $ .04                 $.04                 $.14
  Income from discontinuing operations                   -                    *                  .01                  .01
  Income during phase-out period                         -                    -                    *                    -
  Gain on disposal                                       *                    -                    *                    -
                                          ----------------    -----------------    -----------------    -----------------

Net income                                          $  .02                $ .04                 $.05                 $.15
                                          ================    =================    =================    =================

Weighted average number of shares               64,383,630           60,348,411           64,383,630           60,348,411

</TABLE>

* - not meaningful

                        [This space intentionally blank]

                                      -4-
<PAGE>



                     Condensed Consolidated Statements of Cash Flow
                                    (Unaudited)



<TABLE>
                                                             Nine Months Ended
                                                             -----------------
                                             September 30, 1998         September 30, 1997
                                            --------------------       --------------------

<S>                                          <C>                          <C>          
Cash provided by operations                  $         7,385,721         $       12,533,086


Cash used in investing activities                    (11,033,507)               (12,356,805)



Cash used in financing activities:
     Proceeds from issuance of subsidiary's 
     minority interest                                         -                    (72,655)
     Net borrowings                                    4,221,755                  1,582,095
                                            --------------------       --------------------


Net increase in cash                         $           573,969         $        1,685,721
                                            ====================       ====================

</TABLE>




                        [This space intentionally blank]


                                      -5-
<PAGE>


                Wade Cook Financial Corporation and Subsidiaries
                      Notes to Interim Financial Statements
                               September 30, 1998




1.   Basis for Presentation
     The  accompanying  unaudited  financial  statements  have been  prepared in
     accordance  with  generally  accepted  accounting  principles  for  interim
     financial information and with the instructions to Form 10-Q and Article 10
     of Regulation S-X. Accordingly,  they do not include all of the information
     and footnotes  required by generally  accepted  accounting  principles  for
     complete  financial   statements.   In  the  opinion  of  management,   all
     adjustments  (consisting of normal recurring accruals) considered necessary
     for a fair presentation have been included.  Operating results for the nine
     month period ended September 30, 1998 are not necessarily indicative of the
     results  that may be expected for the year ending  December  31, 1998.  For
     further  information,  refer to "Factors  Affecting Future Results," and to
     the financial  statements and footnotes  thereto  included in the Company's
     Annual Report on Form 10-K for the year ended December 31, 1997.

     Certain  items in the 1997  consolidated  financial  statements  have  been
     reclassified to comply with the condensed consolidated financial statements
     presentation for 1998.

2.   Earnings per Share
     Basic  earnings  per share  are  computed  by  dividing  net  income by the
     weighted  average number of common shares  outstanding.  The 1997 number of
     shares and earnings  per share have been  restated to reflect the 3:1 stock
     splits in September and December of 1997.

3.   Discontinued Operations
     On June 30,  1998,  the  Company  sold the stock of Entity  Planners,  Inc.
     (EPI), a wholly-owned subsidiary of Wade Cook Financial Corporation (WCFC),
     which owns a five year licensing agreement with WCFC enabling it to provide
     entity  structuring  services  relating  to the topic of asset  protection,
     estate  planning and tax reduction.  EPI was sold to a newly formed company
     by  principals  who have been  involved  in the  production,  selling,  and
     marketing of products  and  seminars for the Company.  The stock of EPI was
     sold for $250,000.

4.   Licensing Agreement
     With the sale of EPI,  the  licensing  agreement  between  WCFC and EPI was
     transferred  to the  new  owners.  The  agreement  provides  for  aggregate
     licensing fees of $17.470 million payable with the future cash flows of the
     business transferred. The payment schedule requires, on a weekly basis, the
     remittance  of an amount  ranging  from 70 to 75 percent of net sales or 30
     percent of gross sales,  whichever is greater,  for a period of five years.
     The licensing agreement contains a renewal option.




                                      -6-
<PAGE>



Item 2. Management's  Discussion and Analysis of Financial Condition and Results
        of Operations

     This  Report  contains  forward-looking  statements  within the  meaning of
Section 27A of the Securities Act of 1933, as amended (the "Securities Act") and
Section 21E of the  Securities  Exchange Act of 1934, as amended (the  "Exchange
Act").  Any  statements  that  express or involve  discussions  with  respect to
predictions,  expectations,  beliefs, plans,  objectives,  assumptions or future
events or performance  (often,  but not always,  using words and phrases such as
"expects,"  "believe,"  "believes,"  "plans,"  "anticipate,"  "anticipates," "is
anticipated," or stating that certain actions,  events or results "will," "may,"
"should,"  or "can"  be  taken,  occur or be  achieved)  are not  statements  of
historical  fact  and  may  be  "forward-looking   statements."  Forward-looking
statements are based on expectations,  estimates and projections at the time the
statements are made that involve a number of risks and uncertainties which could
cause actual results or events to differ  materially  from those  anticipated by
the Company.  Such risks and uncertainties  include, but are not limited to, the
Company's working capital  deficiency,  the effect that recent volatility in the
stock market may have on the interest of  customers in the  Company's  seminars,
products  and services  and on the  Company's  own  investments,  the  Company's
ability to manage its growth and to integrate recent acquisitions,  fluctuations
in the  commercial  real  estate  market,  failure of  recently  acquired  hotel
properties  to perform as expected,  the  domination  of the  management  of the
Company by Wade B. Cook, the Company's CEO, the possibility of adverse  outcomes
in  pending  or  threatened  litigation  involving  the  Company,   consequences
associated  with the Company's  failure to pay state and federal income tax when
due,  the  Company's   policy  of  committing   available   cash  to  additional
investments, lack of liquidity in the Company's investments, and other risks and
uncertainties  discussed  herein  and  those  detailed  in the  Company's  other
Securities  and Exchange  Commission  filings,  including the  Company's  Annual
Report on Form 10-K for the fiscal year ended  December 31, 1997.  Investors are
cautioned not to place undue reliance on these forward-looking statements, which
reflect  management's  analysis as of the date hereof. The Company undertakes no
obligation   to  publicly   release  the  results  of  any   revision  to  these
forward-looking  statements that may be made to reflect events or  circumstances
after the date hereof or to reflect the occurrence of unanticipated  events. For
the   convenience  of  the  reader,   the  Company  has  attempted  to  identify
forward-looking  statements  contained  in this  report  with an  asterisk  (*).
However,  the  omission  of an  asterisk  should not be  presumed to mean that a
statement is not a  forward-looking  statement within the meaning of Section 27A
of the Securities Act and Section 21E of the Exchange Act.

General

     Wade Cook  Financial  Corporation  is a holding  company that,  through its
operating subsidiary,  Wade Cook Seminars,  Inc. ("WCSI"),  conducts educational
business seminars and produces and sells video and audio tapes,  books and other
written  materials  focused on  investment  strategies,  financial  planning and
personal  wealth  management.  The Company also holds  interests  in  marketable
securities,  real estate,  gold, oil and gas, and other venture  capital limited
partnerships  and  private  companies.  WCSI hosts  Wealth  Information  Network
("WIN"),  an Internet web site that allows subscribers to log on for information
related to the stock  market at  http://www.wadecook.com.  Two of the  Company's
operating subsidiaries,  Left Coast Advertising, Inc., and Lighthouse Publishing
Group, Inc., conduct advertising and publishing services,  respectively, for the
Company. In 1997, the Company acquired Worldwide  Publishers,  Inc., Origin Book
Sales, Inc., Gold Leaf Press, Inc., and Ideal Travel Concepts, Inc., and to date
in 1998 the Company has acquired Get Ahead  Bookstores  Inc.  (retail  education
centers),  Wade Cook Financial  Education Centers,  Inc.  (bookstores),  Quantum
Marketing,  Inc. (local sales and marketing offices) and Information Quest, Inc.
(distribution of paging devices that transmit stock market data).

     The  acquisition  of the Best Western  McCarran  House,  located in Sparks,
Nevada,  was  completed  during a prior quarter in 1998.  Costs  pursuant to the
acquisition  of the McCarran  House and  associated  with the remodeling of that
unit continue to be generated. The land, building, equipment, and furniture have
a book value of $5.5  million,  and with the purchase of the hotel,  the Company
assumed a $4.4 million long-term loan, which was recorded

                                      -7-
<PAGE>

in the third  quarter.  As a result,  it is likely that the Company will restate
its financial results for prior periods.  During the third quarter,  the Company
was  negotiating  the  acquisition of an additional 50% interest in the property
formerly known as the St. George Hilton Inn, in St. George,  Utah,  bringing the
Company's  ownership  to 100%.  The  property is  currently  being  improved for
re-flagging as a Four-Point  hotel by Sheraton.  Additionally,  during the third
quarter, the Company was negotiating an increase in its ownership of the Airport
Ramada Suites, located in Salt Lake City, Utah, from 25% to 75%.

     Although the Company,  principally as the result of activities of WCSI, has
been profitable in the past, it has  experienced  dramatic  growth,  acquired or
established new businesses,  increased general and administrative  expenses, and
made investments in hotel and other projects outside the traditional business of
WCSI which have reduced  profits in recent  periods.  In addition,  revenue from
WCSI has been lower in recent  periods than in  comparable  periods in the past.
The Company cannot  predict the effect that recent world economic  conditions or
stock market  volatility  will have on the interest of investors in the seminars
and other products and services of WCSI, or on WCSI's revenue or profits.  There
can be no assurance  that the  Company's  operation  will be  profitable  in the
future.

Liquidity and Capital Resources

     At September 30, 1998,  the Company had current assets of $12.6 million and
current liabilities of $22.7 million,  resulting in a working capital deficit of
$10.1  million.  The  working  capital  deficit at  December  31, 1997 was $11.0
million.  Current  liabilities  at  September  30, 1998  include $5.3 million in
deferred revenue,  which results principally from payments received from persons
who  have  signed  up and  paid  in  advance  for  future  pager  services  from
Information  Quest,  subscriptions  to the WIN website or to attend seminars not
yet held. Current liabilities at September 30, 1998 also include $5.1 million in
taxes payable,  which includes approximately $2.7 million in delinquent payments
owed on 1997 state and federal  taxes.  The Company has not made  estimated  tax
payments with respect to income taxes in 1998.  The accrued  liabilities  do not
include penalties and interest, which may be material.

     Mr.  Wade B. Cook,  the  Company's  largest  shareholder  and CEO agreed to
forego $2.0 million in royalties  for the quarter  ended  September 30, 1998, to
assist with the Company's  cash flow  requirements.  At September 30, 1998,  the
Company  had  payables  to related  parties  of $3.0  million,  which  represent
principally  royalties  owed to Mr. Cook which do not include the  royalties Mr.
Cook agreed to forego.

     The market value of the Company's marketable securities decreased from $6.1
million at December  31, 1997 and $4.4  million at June 30, 1998 to $3.9 million
at September  30, 1998,  due to sales of  securities  and the lower value of the
retained  portfolio due to lower stock  prices.  Inventory  increased  from $1.3
million  at  December  31,  1997 to $2.8  million  at  September  30,  1998  due
principally  to  increases  in  inventory  to support  expanded  product  lines,
including  products of  subsidiaries  acquired in the fourth quarter of 1997. At
September 30, 1998 the Company also had receivables from related parties of $4.3
million  consisting  principally of term loans to employees and  directors,  the
majority of which are secured by mortgages on real property.

     The Company's  principal  source of cash has been from the operation of its
investment  seminars and sales of tapes,  books and other  materials  focused on
business  strategies,  financial  planning and personal wealth  management.  The
Company  does not have an  established  bank line of credit.  Cash  provided  by
operations  decreased  from  $12.5  million  and $5.9  million  in the  nine-and
three-month periods ended September 30, 1997 to $7.4 million and $1.6 million in
the nine- and  three-month  periods  ended  September  30, 1998.  This  decrease
reflected  principally losses of businesses  acquired in 1997 and 1998, but also
reflected  a  reduction  in revenue  from the  Company's  seminars  and  related
businesses in the quarter ended September 30, 1998.

                                      -8-
<PAGE>

     Cash  generated  from  borrowing  was $4.2 million and $5.3 million for the
nine-and  three-month  periods  ended  September  30, 1998,  compared  with $1.6
million  and $3.6  million in the  comparable  periods in 1997,  as the  Company
borrowed funds in connection with its investment in hotel activities.

     The Company  continues to use cash to acquire interests in hotel properties
and other businesses.  See "General" and Part II, Item 5 of this report.  Use of
cash for these purposes has significantly exceeded cash generated by operations.
Net cash used in investment  was $11.0 million and $6.7 million for the nine-and
three-month  periods ended  September 30, 1998,  compared with $12.2 million and
$8.7 million in the comparable periods in 1997.

     Non-marketable investments increased from $7.3 million at December 31, 1997
and $10.3 million at June 30, 1998 to $17.9  million at September 30, 1998,  due
principally to additional investments in hotel properties.  The primary addition
to the hotel  investments  was the  completion  of the  acquisition  of the Best
Western McCarran House. See "General" and Part II, Item 5 of this report.

     The Company's non-marketable investments include the following:


                                                    Investment
               Description of Investment            (in dollars)
          ------------------------------------------------------

          Oil and gas properties                  $    1,050,000

          Hotel and motel investments                 12,464,525

          Investments in undeveloped land              2,610,263

          Private companies -- Various                 2,062,500
          industries           
                                               -----------------

                                                      18,187,288

          Less: undistributed income (loss)             (303,215)
                                               -----------------

          Total non-marketable investments        $   17,884,073
                                               =================


     The  Company's  policy  of  using  available  cash  to  acquire  developing
businesses and  non-marketable  investments and its working capital deficit have
resulted in constraints on liquidity,  including  failure to pay tax obligations
when due.

     The Company has significant  cash  commitments  and  requirements in future
periods in  addition  to  commitments  and  requirements  related to  activities
described in the Company's reports on Form 10-K for the year ending December 31,
1997. These commitments include, but are not limited to, the following:

     Under the terms of a contract with the Hewlett Packard Company ("HP"),  the
Company has agreed to pay to HP an  aggregate  of $1.4  million  dollars for the
development of an inter-office communications network.

     In March 1999,  the Company is obligated to make a $1.1 million  payment on
the long-term loan assumed by the Company in connection  with the acquisition by
the Company of the Best Western McCarran House in Sparks, Nevada.

                                      -9-
<PAGE>

     The Company also anticipates  spending up to $1.4 million over the next six
months  for  improvements  to its hotel  properties,  but this  amount  could be
exceeded.*

     The  Company   regularly   evaluates   other   acquisition  and  investment
opportunities,  and  additional  cash  resources may be devoted to pursuing such
opportunities.

     In  addition  to cash  received  from its own  operations,  the  Company is
entitled to receive  payment under its license  agreement  with Entity  Planners
Inc.("EPI")  based on a percentage of sales,  but not less than $35,539 per week
which  represents  the minimum  weekly payment due ($40,385) less 12% payable to
Mr. Cook personally pursuant to a prior  understanding  between Mr. Cook and the
Company. See Part II, Item 5 of this Report. Receipt of these payments may, as a
practical  matter,  be  dependent on the success of the business in the hands of
the buyers.

     The  Company has  acquired  new  businesses,  has  continued  to fund these
businesses in anticipation of future  revenues,  and has continued its policy of
committing   available  cash  to   acquisitions  of  new  businesses  and  other
investments.  Cash  flow  from  operations,  which  has  historically  been  the
Company's principal source of cash for working capital,  has decreased in recent
periods.

     If the Company is required to generate  cash for working  capital  purposes
from its non-marketable investments, it may not be able to liquidate investments
in a timely  manner,  in a manner  that  allows the  Company to realize the full
value of the  investments.  Failure to  generate  adequate  cash  resources  for
working  capital  could  require  the  Company  to cut  back  operations,  delay
expansion and  development  projects,  or cause the Company to be unable to meet
obligations in a timely manner.

     The  Company  is a party to  various  government  investigations  and legal
proceedings.  See Part II, Item 1, of this report. Although the Company does not
presently  anticipate  material liability under any of these matters,  the legal
fees and other costs  involved may be material.* If the Company were found to be
liable in certain of these  proceedings,  the  liability  could be material.  In
addition,  if government  agencies  charge the Company with violation of certain
consumer protection or other laws and establish such violations, they could seek
to require the Company to pay material  penalties or to refund money paid to the
Company by seminar attendees within their  jurisdiction or significantly  change
the manner in which the Company's  business is conducted.  Any such result could
materially  adversely  affect the  Company's  financial  condition or results of
operations.

Results of Operations

     Revenue from continuing operations were $84.7 million and $29.7 million for
the nine-and three-month periods ended September 30, 1998 respectively  compared
with $71.3 million and $30.9 million for the comparable periods in 1997. Revenue
for the nine-and  three-month  periods  ended  September  30, 1998 included $7.4
million and $2.7 million,  respectively,  from subsidiaries  acquired during and
after the third quarter of 1997. The decrease in revenue in the third quarter of
1998 compared with the comparable quarter in 1997 resulted  principally from the
sale of EPI.  Income from the license  arrangement  made in connection  with the
sale of EPI is now accounted for as other income under licensing fees.

     Cost of revenue for the nine-and  three-month  periods ended  September 30,
1998 was $38.5 million  (45.5% of revenue) and $11.7 million  (39.4% of revenue)
respectively,  compared with $27.6 million  (38.7% of revenue) and $12.4 million
(40.2% of revenue) for the  comparable  periods in 1997. The decrease in cost of
revenues in the quarter ended  September 30, 1998  resulted  principally  from a
decrease in a royalty expense payable to Mr. Cook as the result of his agreement
to forego royalties in the third quarter of 1998.

                                      -10-
<PAGE>

     Selling,  general and  administrative  costs for the  nine-and  three-month
periods ended September 30, 1998 were $43.2 million (50.8% of revenue) and $16.2
million (54.4% of revenue), respectively,  compared with $29.7 million (41.6% of
revenue) and $12.8 million (41.5% of revenue) in the comparable periods in 1997.
The  increases  are  principally  the result of  increased  payroll  and related
expenses, printing and production of marketing materials and other costs related
to  expansion  of  the  Company's   business   activities   and  newly  acquired
subsidiaries,  and  increases  in  legal  and  accounting  expenses  related  to
legal compliance, litigation and investigations.

     Other income was  $390,000  and $1.0 million for the nine- and  three-month
periods  ended  September 30, 1998,  respectively,  compared with $315,600 and a
loss of $211,073 in the  comparable  periods of 1997.  During the quarter  ended
September 30, 1998,  the Company  experienced a loss on trading in securities of
$305,000,  but  income  on  trading  in  securities  for the nine  months  ended
September 30, 1998 was $500,000.  The Company  records its investment in trading
securities in accordance  with Statement of Financial  Accounting  Standards No.
115,  Accounting  for Certain  Investments  in Debt and Equity  Securities,  and
therefore,  adjusts  marketable  securities to market value,  thereby reflecting
changes in market  value  through the income  statement  in the current  period.
Increases  in  interest  and  dividends  received  in the nine- and  three-month
periods ended  September 30, 1998 were more than offset by increases in interest
expense  resulting  from  increased  debt  incurred  in  connection  with  hotel
investments.

     Income  before  income taxes for the  nine-and  three-month  periods  ended
September  30, 1998 was $4.0 million (4.7% of revenue) and $2.1 million (7.1% of
revenue)  respectively,  compared with $14.3 million (20.0% of revenue) and $5.4
million  (17.6% of revenue) in the  comparable  periods in 1997.  Provisions for
income taxes were $1.4 million (1.6% of revenue) and $747,000  (2.5% of revenue)
in the nine-and three-month periods ended September 30, 1998, compared with $6.0
million  and $2.9  million in the  comparable  periods in 1997.  Provisions  for
income taxes are based on statutory rates.

     During the third  quarter of 1998,  the  Company  sold the stock of EPI and
recognized  a gain on the  disposal of  $162,500  (net of  provision  for income
taxes).


Item 3:  Quantitative and Qualitative Disclosures About Market Risk

     Not applicable.

                                      -11-
<PAGE>


                          PART II -- OTHER INFORMATION

Item 1.  Legal Proceedings.

     The following is a description of previously unreported material threatened
or pending  legal  proceedings  and  updated  information  regarding  previously
reported  material  threatened or pending legal proceedings to which the Company
or any of its  subsidiaries  is a party or  which  any of  their  properties  is
subject:

     Litigation  with ART and ITEX.  On  February 4, 1998,  the Company  filed a
complaint against  Associated  Reciprocal  Traders,  Ltd. ("ART") and its parent
corporation  ITEX,  in the  Superior  Court  of  King  County  in the  state  of
Washington.  In the complaint,  the Company  alleged that ITEX/ART  breached the
terms of an agreement  dated  December 29, 1995 between the Company and ITEX/ART
(the  "Advertising  Agreement")  by not providing the Company  $500,000 worth of
media credits for radio advertising.  On the same day, ITEX /ART filed a lawsuit
against the Company alleging that the Company had failed to deliver an aggregate
of  1,800,000  shares of the  Company to ART as required  under the  Advertising
Agreement  and seeking to lift the stop  transfer  order placed on the shares by
the Company.  In July 1998,  the Court issued a preliminary  ruling stating that
the Company is not required to deliver  stock  certificates  to ITEX/ART and may
refuse to allow the stock to be sold until the issue of whether or not  ITEX/ART
has  breached  the  contract is decided.  A trial date has been set for June 21,
1999.

     Investigation by the U.S. Securities and Exchange  Commission.  The Company
is currently  the subject of an  investigation  by the  Securities  and Exchange
Commission ("SEC"), In the Matter of Wade Cook Seminars, Inc., pursuant to which
the SEC is investigating possible violations of Sections 5(a), 5(c) and 17(a) of
the Securities Act, Section 10(b) of the Exchange Act and Rule 10b-5 thereunder,
and Sections  203(a) and 206(1) and (2) of the Investment  Advisers Act. The SEC
has informed the Company  that the  investigation  should not be construed as an
indication by the SEC or its staff that any violations of law have occurred, nor
should it be construed as an adverse  reflection on the merits of the securities
involved or on any person or entity.  The Company presently intends to cooperate
fully with the  investigation.*  Although no civil or criminal charges have been
brought and the Company  does not believe  that it or its  officers or directors
have  violated  applicable  laws,  no  assurance  can be given that  enforcement
proceedings  will  not be  brought  against  the  Company,  or its  officers  or
directors, or as to the outcome of any proceedings that are brought.*

     Investigation  by the  state  of  Washington.  Since  September  1996,  the
Washington State Securities  Division has been investigating Mr. Cook, WCSI, and
the  Company.  The Company has been  informed  that the  investigation  is being
performed pursuant to RCW 21.20.370 and 21.20.700. Although no civil or criminal
charges  have been  brought  and the  Company  does not  believe  that it or its
officers or directors have violated  applicable  laws, no assurance can be given
that  enforcement  proceedings  will not be brought against the Company,  or its
officers  or  directors,  or as to the  outcome  of  any  proceedings  that  are
brought.*

     Wade B. Cook v. Anthony Robbins and Robbins Research International, Inc. On
June 18, 1997, Mr. Cook filed a copyright  infringement suit in the United State
District  Court,  Western  District of Washington,  against  Anthony Robbins and
Robbins' Research International,  Inc. seeking damages and injunctive relief. On
October  1,  1998,  the  United  State  District  Court,   Western  District  of
Washington,  rendered a unanimous jury verdict in favor Mr. Cook and ordered the
defendants to pay damages in the amount of $655,900.00.


                                      -12-
<PAGE>


     Wade Cook Seminars,  Inc. v. Anthony  Robbins,  Options  Management,  Inc.,
Charles Mellon,  and Robbins  Research  International,  Inc. On October 4, 1996,
WCSI and Mr. Cook filed a complaint in the Superior  Court of King County in the
state of Washington against Charles Mellon, Anthony Robbins, Options Management,
Inc., and Robbins  Research  International,  Inc. seeking damages and injunctive
relief for unfair competition,  misappropriation  of trade secrets,  breach of a
non-compete  agreement and inducement to breach the  non-compete  agreement.  On
November 26, 1997, the unfair competition and  misappropriation of trade secrets
claims were dismissed. The Company and Mr. Cook are appealing the dismissal with
the  Washington  State  Court of  Appeals.  WCSI and Mr.  Cook  were  granted  a
voluntary  dismissal without prejudice on the claims relating to the non-compete
agreement.

     County of Fresno.  On March 5, 1998, the Company was informed by the County
of Fresno,  California,  Office of the District  Attorney  Business Affairs Unit
("BAU") that BAU has  concluded  that the seminar  sales  contracts  used by the
Company in California did not comply with sections  1678.20  through 1693 of the
California  Civil  Code  which  provides  for a  notice  of three  day  right of
cancellation on seminar sales solicitation  contracts. In addition, BAU contends
that the Company may have engaged in unlawful,  unfair and  fraudulent  business
acts or  practices.  According  to the BAU,  the  potential  penalties  for such
violations could include injunctive  relief,  restitution and civil penalties of
up to $2,500 for each violation.  The Company  currently  provides its customers
seven days to cancel all sales contracts. The Company has retained local counsel
and is  cooperating  with the BAU to resolve  the  matter.  Although no civil or
criminal  charges have been brought,  no assurance can be given that enforcement
proceedings will not be brought against the Company or its officers or directors
or as to the outcome of any  proceedings  that are brought.  The Company has not
yet made an estimate of its potential  exposure or determined  the impact on its
financial statements and has not made provisions for losses, if any.

     State of Texas v. Wade B. Cook and Wade Cook Seminars, Inc. On May 1, 1998,
the  Attorney  General of Texas filed a lawsuit in the  District  Court of Bexar
County,  Texas.  The state of Texas  contends  that the  Company  has engaged in
false,  deceptive and  misleading  acts and practices in the course of trade and
commerce as defined in the Texas Deceptive Trade  Practices-Consumer  Protection
Act.  Specifically,  the  state  of Texas  contends  that  the  Company's  sales
contracts fail to have the statutorily required notice of the three day right to
cancel.  The petition seeks a temporary  injunction,  restitution  and penalties
against the Company.  The Company currently provides its customers seven days to
cancel all sales contracts.  The Company believes that it has not  intentionally
engaged in false,  deceptive and misleading  acts and has retained local counsel
to contest  this  lawsuit.*  The  Company  has not yet made an  estimate  of its
potential exposure or determined the impact on its financial  statements and has
not made provisions for losses, if any.

     Texas Unauthorized Practice of Law Committee. In March 1998, the District 4
Subcommittee of the Unauthorized Practice of Law Committee in the state of Texas
sent a  request  to WCSI  (f/k/a  United  Support  Association)  and two  former
employees  of  the  Company  asking  that  the  parties  sign  an  agreement  to
voluntarily cease and desist in activities which may constitute the unauthorized
practice of law in Texas.  The  Committee  alleged  that WCSI  offered to set up
Nevada  corporations,  Living Trusts,  Keogh Plans and Corporate  Pension Plans,
Family  Limited  Partnerships,  Massachusetts  Business  Trusts,  and Charitable
Remainder Trusts.  The Committee further alleged that WCSI advised clients about
legal  structuring,  legal advantages and legal strategies  associated with such
entities, and provided specific proposals for structuring an individual's assets
and businesses.  The Company declined to enter into a voluntary cease and desist
on behalf of the former  employees  named in the request  because they no longer
work for the Company. The Company has subsequently  divested that portion of its
business  associated  with the  activities  specified in the request and, in any
event,  does not  believe  that  such  activities  constitute  the  unauthorized
practice of law in the state of Texas.*

     Wade Cook  Financial  Corporation  v. Zygon  International,  Inc.  and Dane
Spotts / Dane Spotts v. Wade Cook, et al. On March 17, 1998 Horizon Environtech,
LP,  a  Nevada  Limited  Partnership,   and  Wade  Cook,  d/b/a/  Swiss-American
Publishing,  Ltd.,  filed  a  lawsuit  against  Zygon  International,   Inc.,  a
Washington  corporation  ("Zygon"),  in the Superior Court of King County in the
state of Washington alleging that Zygon breached contractual  obligations to pay
royalties,  engaged in unfair competition,  mismarked  copyrights and engaged in
misrepresentation  and/or  deceptive  acts. On September 30, 1998,  Dane Spotts,
former  president of Zygon,  filed suit against Mr. Cook and the Company,  among
others, in

                                      -13-
<PAGE>


United States  District  Court for the Western  District of Washington  alleging
copyright  infringement,  trademark  violation,  breach of  contract  and unjust
enrichment.  Both complaints  relate to the ownership of  intellectual  property
rights in materials used for the promotion of WCSI products. On or about October
20, 1998 both parties agreed to settle the above claims which settlement did not
result in any material gain or loss to the Company.

     Wade Cook Financial Corporation,  et al. v. Publishers Distribution Center,
Inc.,  et al. On  September  17,  1998,  the  Company  filed a  lawsuit  against
Publishers  Distribution  Center, Inc. ("PDC"), a Utah Corporation,  and William
Beutler,  Cora Beutler, and Scott Beutler, as individuals,  in the United States
District  Court,  District of Utah,  Central  Division.  Shortly  after filing a
complaint in the United States District Court, the Company dismissed that action
and refiled its complaint in Third Judicial  District Court, Salt Lake County in
the state of Utah. The complaint  alleges fraud and negligent  misrepresentation
relating to the Company's attempted purchase of PDC and requests  restitution in
the amount of $420,000 in addition to other relief. PDC has filed  counterclaims
against the Company alleging fraud, breach of fiduciary duty and conversion.  No
trial date has been set.

     Attorney  General for the State of Illinois.  In July of 1998, the Illinois
Attorney General's  Consumer Fraud Division initiated a formal  investigation to
determine whether the Company has engaged in unlawful  practices in the state of
Illinois.  To date,  the  Illinois  Attorney  General  has  only  issued a Civil
Investigative  Demand,  requesting specific  information and Company records, to
which the  Company has  responded.  The  Company  does not  believe  that it has
engaged in any unlawful  activities in the state of Illinois and is  cooperating
fully with the Illinois Attorney General's investigation.*

Item 2.  Changes in Securities.

     On September 9, 1998, the Company issued 45,000 shares of restricted common
to Tom Cloward in exchange  for all the issued and  outstanding  common stock of
Information  Quest,  Inc.  pursuant to the terms of a Share  Exchange  Agreement
dated January 1, 1998 with Information  Quest.  The restricted  common stock was
issued in reliance on exemptions from  registration  provided by Section 4(2) of
the Securities Act and the laws of the state of Nevada.

     On September 9, 1998, the Company issued 45,000 shares of restricted common
to Robert Hondel in exchange for all of the issued and outstanding  common stock
of Quantum  Marketing,  Inc. pursuant to the terms of a Share Exchange Agreement
dated January 1, 1998 with Quantum.  The  restricted  common stock was issued in
reliance  on  exemptions  from  registration  provided  by  Section  4(2) of the
Securities Act and the laws of the state of Nevada.

     On September 9, 1998, the Company issued 54,182 shares of restricted common
stock to Curtis E. Ledbetter for the surrender of Ledbetter's  interest in Eagle
Bay Resources and all rights held thereunder and as partial  consideration for a
50% interest in Standard  American Oil Company.  The restricted common stock was
issued  pursuant to the terms of a Stock Purchase  Agreement  dated February 24,
1998 and in reliance on exemptions from registration provided by Section 4(2) of
the Securities Act of 1933 and the laws of the state of Nevada.

Item 3.  Defaults Upon Senior Securities.

     None.

Item 4.  Submission of Matters to a Vote of Security Holders.

     No matters were submitted to a vote of security  holders during the quarter
covered by this report.

                                      -14-
<PAGE>


Item 5.   Other Information.

     Standard  American  Oil  Company  Stock  Purchase.  On August 3, 1998,  the
Company  entered into a stock  purchase  agreement  with  Standard  American Oil
Company,  a Nevada corporation  formerly  incorporated under the name Solid Rock
Investment, Inc. ("Standard"), and RMS Trust, a Nevada Trust. Under the terms of
the agreement, the Company agreed to purchase a 50% interest (10,000,000 shares)
in  Standard in  exchange  for  $750,000.  To date,  the  Company  has  received
10,000,000  shares in Solid Rock Investment,  Inc. which are convertible into an
equal  number  of  shares  of  Standard.  In  addition,  under  the terms of the
agreement  the Company may  contribute  up to  $750,000  and receive  additional
shares of  Standard  common  stock at the price of $0.10 per share.  The Company
does not presently intend to purchase additional stock.

     Sale of Entity Planners,  Inc. ("EPI"). On June 30, 1998, the Company,  EPI
and Berry,  Childers & Associates,  L.L.C. ("BCA") entered into a Stock Purchase
Agreement pursuant to which BCA agreed to pay to the Company an aggregate amount
of  $20,000,000,  consisting of $250,000 for all the  outstanding  shares in EPI
held by the Company,  $17,470,000  for certain  exclusive  licenses and licensed
products of the Company  and  $2,280,000  for  certain  exclusive  licenses  and
licensed  products of Wade Cook,  the  individual.  Pursuant to the terms of the
Stock  Purchase  Agreement,  the entire  amount was payable over a period of 260
weeks in amounts  determined  based on percentages of the net and gross sales of
EPI.

     The Stock Purchase Agreement was subsequently amended on September 30, 1998
to provide that BCA will pay the Company,  on a weekly basis, an amount equal to
70%-75% of Net Sales (as defined in the  agreement) of EPI or an amount equal to
30% of the  Gross  Sales (as  defined  in the  agreement)  of EPI  whichever  is
greater,  for a period  of 260  weeks.  If the  parties  agree to renew the WCFC
license,  such payments will be 65% and 30%,  respectively.  Notwithstanding the
foregoing,  in no event will EPI's  weekly  payment to the  Company be less than
$40,385.00 per week. Pursuant to a prior  understanding  between the Company and
Mr. Cook, 12% of any amounts payable under the payment  schedule set forth above
is payable to Mr. Cook and 88% is payable to the Company

     Interjet Net Corporation  ("Interjet") stock purchase.  On August 27, 1997,
the Company  entered into a  subscription  agreement for the purchase of 256,410
shares of restricted  common stock from Picometrix Inc., a Delaware  corporation
for an aggregate of $500,000. Subsequently, Picometrix, Inc. changed its name to
Interjet.  Additionally,  on August 27, 1997 the Company  purchased a warrant to
purchase  512,821  shares of Interjet  restricted  common  stock at the price of
$1.95 a share. On August 1998, the Company exercised this warrant in full.

     Year 2000. Many computer systems experience  problems handling dates in and
beyond the year 1999.  Therefore,  some computer hardware and software will need
to be modified prior to the year 2000 in order to remain functional. The Company
is currently  assessing  both the  readiness of its internal  computer  systems,
software and embedded chips for handling the year 2000.  The Company  intends to
complete this testing  process of all  significant  applications  and systems by
June  1999.* The  Company  expects to  implement  successfully  any  systems and
programming  changes necessary to address year 2000 issues, and does not believe
that the cost of such  actions  will have a  material  effect  on the  Company's
results of  operations  or financial  condition.*  The Company does not have any
contingency  plans with respect to year 2000  issues.

                                      -15-
<PAGE>


There  can be no  assurance,  however,  that  there  will not be a delay  in, or
increased costs associated  with, the  implementation  of such changes,  and the
Company's  inability to implement  such changes could have an adverse  effect on
future results of operations or financial condition.

     The Company is also assessing and  addressing  the possible  effects on the
Company's  operations  of the year 2000  readiness  of key  suppliers  and other
vendors. The Company's reliance on suppliers and vendors, and therefore,  on the
proper functioning of their information  systems and software,  means that their
failure  to  address  year  2000  issues  could  have a  material  impact on the
Company's  operations and financial results.  However,  the potential impact and
related costs are not known at this time. The Company can give no guarantee that
the systems of other  companies  upon which the Company relies will be converted
on time or that failure to convert by another  company would not have a material
adverse affect on the Company.

     The  Company  has  entered  into  an  agreement   with  HP  to  develop  an
inter-office  communications network that will connect the Company's departments
and  operating  systems  for a total cost of $1.4  million.  The new system will
replace an older  network  system.  The  development  and  installation  of this
network is unrelated to the Company's year 2000 assessment and testing  efforts.
HP has represented to the Company that the new system is year 2000 compliant.

     Stock  Repurchase  Program  initiated on February 25, 1998. On February 25,
1998,  at a special  meeting of the Board of  Directors,  the Board  initiated a
program to buy back up to one million shares of outstanding Company stock over a
six-month period.  The total number of shares purchased under the stock buy-back
was  251,000  shares,  and the price for the  repurchased  shares  totaled  five
hundred  and forty  thousand  one  hundred  twenty  eight  dollars and ten cents
($540,128.10). All shares reacquired by the Company under the repurchase program
are retired as  treasury  stock.  Currently,  the Stock  Repurchase  Program has
expired and there are no plans to initiate  another such  repurchase  program in
the future.*

     Resignation  of John V.  Childers.  On October 9,  1998,  John V.  Childers
resigned from the Board of Directors  for Wade Cook  Financial  Corporation.  To
date, a replacement has not been selected or approved.

     Resignation  of Cheryle  Hamilton.  On November 1, 1998,  Cheryle  Hamilton
resigned  for the Board of Directors  for Wade Cook  Financial  Corporation.  To
date, a replacement has not been selected or approved.

Item 6.  Exhibits and Reports on Form 8-K.

(a)  Exhibits

     2.1  Stock  Purchase  Agreement  dated  June 30,  1998,  by and  among  the
          Company,  Entity  Planners,  Inc.,  and Berry,  Childers & Associates,
          L.L.C.

     2.2  Amendment to Stock Purchase  Agreement dated September 30, 1998 by and
          among  the  Company,  Entity  Planners  Inc.  and  Berry,  Childers  &
          Associates, L.L.C.

     10.1 Stock Incentive Plan

     10.2 Exclusive Product License Agreement dated June 30, 1998 by and between
          Wade B. Cook and Entity Planners, Inc.

                                      -16-
<PAGE>


     10.3 Exclusive Product License Agreement dated June 30, 1998 by and between
          Wade Cook Financial Corporation and Entity Planners, Inc.

     10.4 Open Ended Product  Agreement  between the Company and Wade Cook dated
          3/20/98

     10.5 Amendment to Open Ended Product  Agreement  dated November 13, 1998 by
          and between the Company and Wade Cook

     27.1 Financial Data Schedule

     99.1 Resignation of John V. Childers

     99.2 Resignation of Cheryle Hamilton

(b)  Reports on Form 8-K

     No reports on Form 8-K were filed during the period.


                                      -17-
<PAGE>


                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant has duly caused this Form 10-Q,  period ending  September 30, 1998 to
be signed on its behalf by the undersigned duly authorized.

                                     Wade Cook Financial Corporation

November 13, 1998                    /s/ Wade B. Cook
- ---------------------                --------------------------------------
(Date)                               Wade B. Cook, Chief Executive Officer


November 13, 1998                    /s/ Cynthia Britton
- ---------------------                --------------------------------------
(Date)                               Cynthia Britton, Chief Accounting Officer




                                      -18-
<PAGE>

                                  EXHIBIT INDEX

EXHIBIT
NUMBER         EXHIBIT DESCRIPTION

Exhibit 2.1    Stock Purchase Agreement dated June 30, 1998, by and among the
               Company, Entity Planners, Inc., and Berry, Childers & Associates,
               L.L.C.

Exhibit 2.2    Amendment to Stock Purchase  Agreement dated September 30, 1998
               by and  among  the  Company,  Entity  Planners  Inc.  and  Berry,
               Childers & Associates, L.L.C.

Exhibit 10.1   Stock Incentive Plan

Exhibit 10.2   Exclusive Product License Agreement dated June 30, 1998 by and 
               between Wade B. Cook and Entity Planners, Inc.

Exhibit 10.3   Exclusive Product License Agreement dated June 30, 1998 by and
               between Wade Cook Financial Corporation and Entity Planners, Inc.

Exhibit 10.4   Open Ended Product  Agreement  between the Company and Wade Cook
               dated 3/20/98

Exhibit 10.5   Amendment to Open Ended Product  Agreement  dated November 13,
               1998 by and between the Company and Wade Cook

Exhibit 27.1   Financial Data Schedule

Exhibit 99.1   Resignation of John V. Childers

Exhibit 99.2   Resignation of Cheryle Hamilton







                                                                     Exhibit 2.1

                            STOCK PURCHASE AGREEMENT

                               DATED JUNE 30,1998

                                      AMONG

                              ENTITY PLANNERS, INC.

                      BARRY, CHILDERS & ASSOCIATES, L.L.C.

                                       and

                         WADE COOK FINANCIAL CORPORATION


<PAGE>



                            STOCK PURCHASE AGREEMENT

     This Stock Purchase Agreement (the "Agreement") is made and entered into as
of the 30th day of June, 1998, by and among Wade Cook Financial  Corporation,  a
Nevada  corporation and its  subsidiaries,  located at 14675  Interurban  Avenue
South, Seattle,  Washington 98168-4664 ("WCFC"),  Entity Planners, Inc. a Nevada
corporation located at 14675 Interurban Avenue South, Seattle,  Washington 98168
("EPI") (collectively,  "Sellers"), and Berry, Childers & Associates, L.L.C., an
Arkansas limited liability company whose address is P.O. Box 26114,  Littlerock,
Arkansas 72221 ("Buyers" or "B & C").

                                    RECITALS

     A. Wade B. Cook individually ("Cook") owns all right, title and interest in
certain  teaching  and  seminar  curriculum  related  to  the  topics  of  asset
protection, estate planning, and tax reduction as listed in the attached Exhibit
A (the "Licensed Products");

     B. Cook has executed an agreement in the form of the attached  Exhibit B in
which he has granted an  exclusive  license to the  Products  to WCFC.  WCFC has
executed  an  agreement  in the form of the  attached  Exhibit C in which it has
granted an exclusive license to the Products to EPI;

     C. EPI is a wholly-owned subsidiary of WCFC, and, pursuant to the Exclusive
License Agreement  executed by Cook, will, upon execution of the  abovementioned
exclusive license agreements, hold an exclusive license to use, market, sell and
distribute the Licensed Products;

     D. Wade Cook Seminars,  Inc. ("WCS") is a wholly-owned  subsidiary of WCFC,
and was  previously  responsible  for the  provision  of all entity  structuring
services  relating to the topic of asset  protection,  estate  planning  and tax
reduction  prior to that certain Open Ended  Product  Agreement  dated March 20,
1998 by and between WCFC and Cook.

     E. Tim Berry ("Berry") and John v. Childers III ("Childers") are principals
in B&C limited liability company.  This limited liability company was formed for
the purpose of providing legal services to clients. Berry and Childers have also
been involved in the production,  selling and marketing of Products seminars for
WCS and WCFC for approximately two years;

     F. Sellers are the owners of all  authorized  capital  stock shares of EPI,
none of which shares are issued and outstanding; and

     G. Buyers desire to purchase the Shares,  and obtain an exclusive five year
license to use,  sell,  market and  distribute  the  Licensed  Products,  with a
renewal  option,  and to further  obtain a  nonexclusive  license to use,  sell,
market and distribute the WADE COOK  trademarks and the name,  image,  voice and
likeness of Cook in audio and visual form (the "Intellectual Property"). Sellers
desire to sell the Shares to Buyers,  and license the Licensed  Products and the
Intellectual  Property upon the terms and conditions set forth in this Agreement
and in certain Exclusive License  Agreements between the parties as set forth in
Exhibits B and C;

     NOW THEREFORE,  in consideration of the mutual covenants,  representations,
and warranties hereafter set forth, the parties agree as follows:

                                      -2-
<PAGE>

                                   SECTION 1.

     1.1.  Definitions.  For the purpose of this Agreement,  the following terms
shall have the following respective meanings:

          (a) "Code" shall mean the Internal Revenue Code of 1986, as amended;

          (b) "Current  Indebtedness" shall mean, as of any date with respect to
any Person,  all liabilities  for borrowed money and all liabilities  secured by
any  Lien  existing  on  property  owned  by such  Person  whether  or not  such
liabilities have been assumed and all liabilities,  contingent or otherwise,  as
guarantor or otherwise,  with respect to borrowed money or otherwise,  which, in
any  case,  are  payable  on  demand  or  within  one  year  from  the  date  of
determination,  except any such liabilities which are renewable or extendible at
the  option  of the  debtor  to a date  more  than  one  year  from  the date of
determination;

          (c) "Funded  Indebtedness" shall mean, as of any date, with respect to
any Person, without duplication:

               (i) its  liabilities  for  borrowed  money,  other  than  Current
Indebtedness;

               (ii)  liabilities  secured by any Lien existing on property owned
by such Person (whether or not such liabilities  have been assumed),  other than
Current Indebtedness;

               (iii) obligations other than Current Indebtedness of such Person,
contingently or otherwise, as obligor,  guarantor or otherwise,  under any lease
of real or personal  property or comparable  arrangement  with respect to use or
title which are  required by  generally  accepted  accounting  principles  to be
capitalized;

               (iv) obligations other than Current  Indebtedness of such Person,
contingently or otherwise, as guarantor or otherwise, under any arrangement with
respect to  liabilities  for  borrowed  money  which,  if the  Company  were the
obligor,  would represent Funded Indebtedness or which are required by generally
accepted accounting principles to be capitalized; and

               (v) any other  obligations  (other than deferred taxes) which are
required by generally accepted accounting  principles to be shown as liabilities
on its balance  sheet and which are payable or remain  unpaid more than one year
from the date of determination thereof.

          (d) "Gross Sales" shall mean all revenues,  sales, receipts and monies
directly or indirectly received from third parties in payment for Products.

          (e)  "Indebtedness"  shall  mean the sum of Current  Indebtedness  and
Funded Indebtedness;

          (f) "Lien" shall mean any interest in property  securing an obligation
owed to, or a claim by, a Person other than the owner of the  property,  whether
such interest is based on the common law, statute or contract, and including but
not limited to the security interest lien arising from a mortgage,  encumbrance,
pledge,  conditional  sale or trust receipt or a lease,  consignment or bailment
for security purposes.  The term "Lien" shall include reservations,  exceptions,
encroachments,  easements, rights-of-way,  covenants, conditions,  restrictions,
leases and other title exceptions and encumbrances  affecting  property,  except
any such usual

                                      -3-

<PAGE>


or normal reservations,  exceptions,  encroachments,  easements,  rights-of-way,
covenants,  conditions,  restrictions,  leases  or  other  title  exceptions  or
encumbrances  affecting  property  that  are not  disruptive  to the use of such
property in the ordinary course of business.  For the purpose of this Agreement,
the  Company  or a  Subsidiary  shall be deemed to be the owner of any  property
which  it has  acquired  or  holds  subject  to a  conditional  sale  agreement,
financing  lease or other  arrangement  pursuant to which title to the  property
has. been retained by or vested in some other Person for security purposes;

          (g) "Net  Sales"  shall  mean that sum  determined  for each  month by
determining the gross amount invoiced by EPI or B & C for Licensed  Product sold
during such period, less:

               (i) transportation  charges,  or allowances,  included in amounts
invoiced;

                           (ii)  trade,  quantity,  or cash  discounts  actually
allowed or paid to third parties;

               (iii) credits or allowances for returns; and

               (iv) invoiced  sales,  purchase,  and excise taxes and any duties
paid upon importation of Product that are not paid by purchasers of Product;

               (v) cost of goods sold,  including materials and marketing costs;
and

               (vi) wages to employees of Buyers,  excluding any wages, draws or
other similar  means of  compensation  to the  principals of B & C, whether paid
directly or through another corporation, partnership or entity.

          (h) "Person" shall mean and include an individual,  a corporation,  an
association, a partnership, a trust or estate, a government or any department or
agency thereof.

          (i) "Shares" shall mean,  collectively,  twenty-four million shares of
common stock. par value $0.001 (the "Common  Stock"),  and one million shares of
preferred stock, par value $0.001 (the "Preferred Stock").

                            Closing Date Transactions

     1.2. Purchase and Sale of Common Stock. Subject to the terms and conditions
set forth  herein,  at the Closing (as defined  below)  Sellers  will sell,  and
Buyers  will  purchase,  all of the Shares  owned by Sellers,  constituting  one
hundred  percent (100%) of all the authorized  capital shares of stock of EPI as
of the Closing.

     1.3.  Closing.  The  closing of the  purchase  and sale of the Shares  (the
"Closing")  shall take place at the  offices of WCFC at the address set forth in
the preamble to this  Agreement on June 30, 1998,  or at such other place,  date
and time as the parties may agree in writing,  and shall be  effective as of the
close of business on the day of the Closing.

     1.4.  Closing  Date  Deliveries.  Simultaneously  with  the  execution  and
delivery  hereof,  at the Closing the Sellers will deliver to Buyers  and/or its
assigns (i) one or more stock  certificates  representing the Shares,  dated the
Closing  date and  registered  in the name of  Sellers  and  Buyers  and/or  its
assigns; (ii) an opinion, dated the Closing date, from counsel for

                                      -4-
<PAGE>


Buyers,  in form and substance  satisfactory to Sellers and its counsel,  as set
forth in the attached  Exhibit D. (iii)  certified  copies of the Certificate of
Formation of Buyers and of resolutions adopted by the Board of Directors and the
shareholders of Buyers, if any, in form and substance reasonably satisfactory to
counsel for Sellers,  in connection with the  transactions  contemplated by this
Agreement; (iv) a copy of the LLC Agreement of Buyers and any amendments thereto
(the "LLC  Agreement"),  certified as of a recent date by the Secretary of State
of the State of Arkansas,  and a certificate  of such Secretary of State as of a
recent date as to the due incorporation and good standing of Buyers.

                                   SECTION 2.

                                 Purchase Price

     2.1  Payment of Purchase  Price.  Subject to the terms and  conditions  set
forth in this  Agreement,  Buyers shall  purchase the Shares from  Sellers,  and
Sellers shall sell the Shares to Buyers, free and clear of all encumbrances, for
the aggregate purchase price set forth in Section 2.2 below.

     2.2 Purchase Price; Closing  Adjustments.  The aggregate purchase price for
the Shares,  the license of Licensed  Products  and the license of  Intellectual
Property is Twenty  Million and No/100  Dollars  (US$20,000,000)  (the "Purchase
Price"), as set forth below:

          (a) Two Hundred and Fifty Thousand Dollars ($250,000) for the Shares;

          (b)  Seventeen  Million,  Four  Hundred and Seventy  Thousand  Dollars
($17,470,000) for the WCFC and WCS exclusive  licenses to the Licensed Products,
the terms  and  conditions  of which are  contained  in that  certain  Exclusive
License  Agreement  between WCFC and EPI as set forth in the attached Exhibit C;
and

          (c) Two Million Two Hundred and Eighty Thousand  Dollars  ($2,280,000)
for the exclusive license to the Licensed Products,  the terms and conditions of
which are contained in that certain Exclusive License Agreement between Cook and
EPI, as set forth in the attached Exhibit B.

     2.3 Payment Schedule. Buyers shall pay to WCFC, on a weekly basis beginning
on the second Monday after the execution of this  Agreement,  an amount equal to
seventy  five percent  (75%) of Net Sales or an amount  equal to thirty  percent
(30%) of Gross Sales  whichever is greater,  for a period of 104 weeks, at which
time the payment  schedule shall change to the greater of seventy  percent (70%)
of Net Sales or thirty  percent  (30%) of Gross Sales.  Payments  utilizing  the
latter payment schedule shall be in effect for a period of 156 weeks, unless and
until the parties agree to the renewal option  described in Section 9(a) of that
certain  Exclusive  License  Agreement  between  WCFC  and EPI set  forth in the
attached  Exhibit C. Once the parties  exercise the renewal option,  the payment
schedule  will then become the greater of sixty five percent  (65%) of Net Sales
or thirty  percent  (30%) of Gross  Sales  until the  remaining  portion  of the
Purchase  Price is paid to Sellers in full.  Any payments  received  from Buyers
shall be applied  first to the  purchase of Shares until the amount owed Sellers
pursuant to Section 2.2(a) is paid in full,  then to any amount owed Sellers and
Cook for the Licensed  Products  licenses  pursuant to Sections 2.2 (b) and (c).
Such payments shall be divided among WCFC and Cook as follows:  (1) eighty eight
percent (88%) of any payment  shall be paid to WCFC,  and 12 percent (12%) shall
be paid to Cook. Buyers shall have the right to prepay all or

                                      -5-
<PAGE>


any  portion of the  Purchase  Price at any time  without  incurring  prepayment
penalties.

     2.4 Payment Schedule for Additional Products. From time to time, Buyers may
decide to sell and distribute their own products at WCFC seminars, or additional
products  of WCFC not  included  among  those  listed in Exhibit A. The  payment
schedule to Sellers for the sale and/or distribution of such additional products
shall be as follows:

          (a) Buyer Products. For existing products published by WCFC, but owned
by Buyers (i.e. "The Secret  Millionaire"),  Buyers shall pay WCFC an additional
amount  consisting  of an  aggregate  of: (i) WCFC's  costs in  publishing  such
products;  (ii) an  additional  twenty five percent  (25%);  and (iii)  shipping
costs. The parties may agree by separate written amendment to reduce this amount
to 50% of WCFC's costs in publishing  such products if Buyers can demonstrate to
WCFC's  satisfaction  that said products are being sold for a nominal  amount or
provided  free of charge to  customers  pursuant to  promotional  activities  of
Buyers which result in royalties to Sellers.

          (b) Future  Products.  For  products  owned or  licensed  by Buyers in
future,  Buyers  agree to enter into a exclusive  publishing  agreements  and/or
exclusive  product  agreements  with WCFC for the  publication of such products.
Buyers  shall then pay  Sellers  the  applicable  amount as set forth  under the
payment schedule as set forth in Section 2.3 of this Agreement.  WCFC and/or its
subsidiaries hereby waive for purposes of this agreement and the related license
agreements attached hereto, the pre-existing  Noncompetition  Agreement with the
principals of Buyers.

          (c) WCFC  Products not  Included in Exhibit A. For  products  owned or
licensed by WCFC or its subsidiaries  and affiliates which are  sold/distributed
by Buyers,  Buyers shall pay Sellers an amount equal to seventy percent (70%) of
Gross Sales. Such amount will not apply to or be distributed pursuant to Section
2.3 above. In consideration  for the payment of such amount,  Sellers agree that
the end purchasers of the Product shall have access to all goods and services as
if they had purchased the Product  directly from WCFC.  The parties may agree in
the future to negotiate the terms of a separate Product  Distribution  Agreement
which shall  amend the terms and  conditions  of this  section and shall then be
incorporated by reference into this Agreement.

          (d)  Attendance  by WCFC  Employees to Buyers'  Seminars:  Purchase of
Additional Products by WCFC. Current employees and/or independent contractors of
WCFC  shall  have the right to  purchase  Licensed  Products  and/or  Additional
Products  for an  amount  equal to the cost of such  products  plus ten  percent
(10%).  Additionally,  said employees and/or independent  contractors shall have
the right to attend  seminars  licensed  from WCFC or originated by Buyers at no
cost subject to reasonable availability.

          All payments required to be made to Sellers under Section 2.4 shall be
made in accordance with the payment schedule set forth in Section 2.3.

     2.5 Financing for Purchase of EPI. WCFC shall provide Buyers financing

                                      -6-
<PAGE>


for the  Purchase  Price at the rate of twelve and one half  percent  (12 1/2 %)
simple interest  annually,  or at the maximum rate allowed by law,  whichever is
less. In the event Buyers  default on the payment plan set forth in Section 2.3,
and such  default  is not cured  within  seven  (7) days of  notice  by  Sellers
thereof, Buyers agree that the interest rate payable to WCFC and Cook shall then
include a penalty in the sum of an additional  five and one-half  percent simple
interest (5 1/2%) annually,  or the maximum allowed by law, whichever is lesser,
until the Purchase Price is paid in full.

     2.6  Royalty  Reports and  Records.  Buyers  will  maintain  reports of the
distribution of Licensed Products,  Additional  Products and other Products sold
pursuant to this Agreement or any attachments  hereto ("other  Products").  Said
report shall specify  quantities (by order number and  description)  of Licensed
Products,  Additional  Products  and products  shipped or otherwise  distributed
during each month,  as well as a forecast of the Licensed  Products,  Additional
Products or other Products to be shipped during the 90-day period following each
such  report,  and  shall  submit  such  reports  to WCFC no later  than 15 days
following the end of such month.  Upon WCFC's request,  Buyers will also furnish
summaries or explanations  of Product  distribution  reports.  Buyers shall keep
accurate  records,  books of account and logs concerning the distribution of the
Licensed Products,  Additional Products and other Products adequate to determine
the amount of royalties owed WCFC,  which shall be preserved by Buyers in a safe
place for a period of seven (7) years  following  termination of this Agreement.
During the term of this Agreement,  and during the seven-year period immediately
following  termination,  WCFC or its certified public accountants shall have the
right,  at its  expense,  to  audit  Buyers'  records  concerning  the  sale and
distribution of the Products and Additional  Products.  If an audit reveals that
Buyers have underpaid the royalties due WCFC,  Buyers shall promptly pay to WCFC
the  amount  of the  underpayment.  If such  underpayment  exceeds  at least two
percent (2%) of the total amount actually owed, Buyers shall promptly  reimburse
WCFC for its costs and expenses in performing such audit.

                                   SECTION 3.
                        Representations and Warranties of
                                     Sellers

     As an inducement  for Buyers to enter into this Agreement and to consummate
the transactions contemplated hereby, Sellers represent to Buyers that:

     3.1. Organization and Standing;  Corporate Power. EPI is a corporation duly
organized,  validly  existing  under  and by  virtue of the laws of the State of
Nevada and is in good standing  under such laws and has all requisite  corporate
power and  authority to conduct its business as now conducted and as proposed to
be  conducted.  EPI  is  qualified,   licensed  or  domesticated  as  a  foreign
corporation in each of the  jurisdictions  where the failure to be so qualified,
licensed  or  domesticated  would  have  a  material  adverse  effect  upon  its
businesses,  properties, prospects, or condition, financial or otherwise, and no
other jurisdiction has demanded, requested or otherwise so indicated that EPI is
required  to so qualify.  The  attached  Schedule  3.1 lists the  Directors  and
Officers of EPI.

     3.2. Capitalization.

          (a) Capital Stock. The authorized capital stock EPI currently consists
of (i) twenty-four  million shares of Common Stock, of which none are issued and
outstanding;  and (ii) one million shares of Preferred  Stock, of which none are
issued and outstanding.  All shares of Common Stock and Preferred Stock are duly
authorized, are fully paid and

                                      -7-
<PAGE>


nonassessable,  and will be  validly  issued  in  accordance  with  federal  and
applicable state securities laws.

          (b)  Options  and  Rights.  There  are no  options,  calls,  warrants,
conversion  privileges,  preemptive rights,  rights of first refusal,  rights of
redemption,  or  other  commitments,  rights  or  agreements,  of any  character
whatsoever,  outstanding  or in existence  with respect to the  issuance,  sale,
purchase or redemption of any shares of capital stock of EPI.

     3.3.  Subsidiaries  and  Affiliates.  EPI  has no  subsidiaries  and has no
interest,  direct  or  indirect,  in  any  other  corporation,   joint  venture,
partnership, association or other similar entity.

     3.4. Corporate  Records.  The corporate minute books and stock record books
of EPI, as made  available  to Buyers,  are true,  correct  and  complete in all
material respects.

     3.5.  Authorization of the Company.  All corporate action has been taken on
the part of EPI and its officers,  directors and shareholders  necessary for the
authorization,  execution, delivery and performance of this Agreement and all of
the other  agreements  and  instruments  contemplated  by this Agreement and the
consummation of the transactions  contemplated  herein and therein,  and for the
authorization,  issuance and delivery of the Shares,  including  the adoption of
resolutions  by the Board of Directors of the Company.  This  Agreement and each
other  agreement or instrument  of EPI  contemplated  hereby,  when executed and
delivered,  shall  constitute  the legal,  valid and binding  obligation of EPI,
enforceable  against EPI in accordance with its respective  terms.  EPI has full
power and authority to deliver this  Agreement  and all of the other  agreements
and instruments  contemplated by this Agreement to be executed and delivered, to
consummate the transactions  contemplated  hereby and thereby and to comply with
the terms, conditions and provisions hereof and thereof.  Neither the execution,
delivery or performance by EPI of this Agreement or any of the other  agreements
and instruments  contemplated  hereby will violate or conflict with, result in a
breach  of, or  constitute  (with due notice or lapse of time or both) a default
under, any provision of law, any order of any court or governmental  agency, the
Articles of  Incorporation  or Bylaws of EPI or any provision of any  indenture,
agreement or other instrument to which EPI or any of its properties or assets is
bound, or result in the creation or imposition of any lien, charge, restriction,
claim or  encumbrance  of any nature  whatsoever  upon any of the  properties or
assets of EPI.

     3.6. Absence of Changes. (i) EPI has not entered into any transaction which
was not in the ordinary course of its business;  (ii) there has been no material
adverse change in the condition (financial or otherwise),  business, properties,
assets or  liabilities of EPI; and (iii) to the best knowledge of EPI, after due
inquiry,  there has been no event or  condition  of any  character  specifically
relating to EPI which pertains to and materially adversely affects its business,
properties, prospects or condition, financial or otherwise.

     3.7. No Violation, Litigation or Regulatory Action.

          (a)  there  are  no   lawsuits,   claims,   suits,   proceedings,   or
arbitrations,  pending  or, to the best  knowledge  of EPI and the  Shareholders
after due inquiry,  threatened against or affecting EPI in respect of the assets
or the business of EPI nor, to the best  knowledge of EPI and the  Shareholders,
is there  any basis for any of the  same,  and  there  are no  lawsuits,  suits,
proceedings or arbitrations pending in which EPI is the plaintiff or claimant

                                      -8-
<PAGE>


and which  relate to the  assets or the  business  of EPI.  Notwithstanding  the
foregoing,  there is a pending  investigation  by the District 4 Subcommittee of
the Unauthorized  Practice of Law Committee of the Supreme Court of Texas,  File
No. HOU-95-101 alleging that United Support  Association,  Inc., the predecessor
to Wade Cook Seminars,  Inc., engaged in the unauthorized practice of law in the
State of Texas. Wade Cook Seminars,  Inc. is a wholly-owned  subsidiary of WCFC.
WCFC is the parent  company  of EPI.  We believe  that the  consummation  of the
transactions  contemplated  in this Agreement and in the WCFC and Cook Exclusive
Licensing Agreements will resolve this matter;

          (b) except for the investigation described in Section 3.7(a), there is
no action,  suit or proceeding  pending or, to the best knowledge of EPI and the
Shareholders  after due  inquiry,  threatened  which  questions  the legality or
propriety of the transactions contemplated by this Agreement; and

          (c) to the  best  knowledge  of EPI and  the  Shareholders  after  due
inquiry,  no legislative  or regulatory  proposal has been adopted or is pending
which could adversely affect the assets,  business,  operations or properties of
EPI in any material respect.

     3.8. Tax Matters.

          (a) Between the date of this  Agreement and the Closing Date,  Sellers
shall cause EPI to file on a timely  basis all tax returns  required to be filed
by or with respect to EPI.  Seller (to the extent  required by  applicable  law)
will timely  file or cause to be filed all tax returns  that will be required to
be filed  alter the  Closing  Date by, or with  respect  to EPI for all  periods
ending on or  before  the  Closing  Date in  accordance  with  applicable  laws,
regulations and administrative requirements.  All such tax returns will be true,
correct and complete  when filed by Sellers.  Sellers shall not make or cause to
be made any election,  or file any amended tax return  reflecting  any position,
that could  result in any  adverse  tax  consequences  to Buyers  related to the
Shares for any period  beginning  on or after the  Closing  Date.  Seller  shall
remain liable for any additional  taxes due and owing for sales or activities of
EPI prior to July 1, 1998.

          (b) Following the date hereof, Sellers shall (i) give Buyers and their
authorized  representatives,  full  access  to the  books  and  records  of WCFC
relating only to EPI and entity  restructuring  activities (and permit Buyers to
make copies thereof),  as Buyers may reasonably  request,  (ii) permit Buyers to
make  inspections   thereof,  and  (iii)  cause  WCFC's  officers  and  advisors
(including,  without limitation, its auditors, attorneys, financial advisors and
other  consultants,  agents and advisors) to furnish Buyers with such financial,
tax and other operating data and other  information with respect to the business
and properties of WCFC relating only to EPI and to entity structuring activities
for periods ending before or including the Closing Date as Buyers may reasonably
request. Buyers shall give Sellers, and their authorized representatives, access
to their books and records (and permit Sellers to make copies thereof),  subject
to the  abovementioned  limitation,  to the extent  relating to periods after or
including  the Closing  Date as Sellers may  reasonably  request for purposes of
preparing tax returns.

          (c) The  parties  each agree to provide  the other  parties  with such
assistance as may reasonably be requested by any of them in connection  with the
preparation  of any tax  return,  any audit or other  examination  of EPI by any
Governmental  Body,  any  judicial  or  administrative  proceedings  relating to
liability for taxes, or any other claim arising under this  Agreement,  and each
will retain and provide the others with any records or  information  that may be
relevant  to any such tax return,  audit or action,  proceeding  or claim.  Such
assistance  shall include making  employees  available on a mutually  convenient
basis to provide additional information and

                                      -9-
<PAGE>


explanation  of any material  provided  hereunder  and shall  include  providing
copies of any  relevant tax returns and  supporting  work  schedules.  The party
requesting assistance hereunder shall reimburse the other parties for reasonable
expenses  incurred  in  providing  such  assistance.  Notwithstanding  any other
provision of this Agreement,  Sellers hereby agree that they will retain,  until
all appropriate statutes of limitation (including any extensions) expire, copies
of all tax returns relating to EPI,  supporting work schedules and other records
or information which may be relevant to such tax returns, and that they will not
destroy or otherwise  dispose of such materials  without first providing  Buyers
with a reasonable opportunity to review and copy such materials.

          (d) If any party fails to provide any information requested by another
party within a reasonable period, or otherwise fail to do any act required of it
under this Agreement,  then such party shall be obligated,  notwithstanding  any
other  provision of this  Agreement,  to indemnify such other party and shall so
indemnify  such other party and hold such other party  harmless from and against
any and all costs, claims, or damages,  including without limitation,  all taxes
or deficiencies thereof, payable as a result of such failure.

          (e) All excise, sales, use, transfer (including real property transfer
or gains),  stamp,  documentary,  filing,  recordation  and other  similar taxes
(together with any interest, additions to tax or penalties with respect thereto)
resulting from the sale and transfer by Sellers to Buyers of the Shares shall be
borne by  Sellers,  and Sellers  shall  timely and duly make all  necessary  tax
return filings with respect thereto.

          (f) All  real  property  transfer  or  gains  taxes,  other  transfer,
documentary,  sales,  use,  registration,   income  and  other  taxes  and  fees
(including  any  penalties  and  interest)   incurred  in  connection  with  the
transactions  contemplated  in this  Agreement  shall  be paid by  Sellers,  and
Sellers  shall,  at their own expense,  file all necessary tax returns and other
documentation with respect to all such taxes and fees.

     3.9. Registration Rights. EPI is not a party to any agreement or commitment
which  obligates EPI to register  under the  Securities  Act of 1933, as amended
(the "Securities  Act"), any of its presently  outstanding  securities or any of
its securities which may hereafter be issued.

     3.10.  Offering.  Subject to the  accuracy  of Buyers'  representations  in
Section 4 of this  Agreement,  the  offer,  issuance  and sale of the Common and
Preferred Stock constitute,  and will constitute,  transactions  exempt from the
registration and prospectus delivery requirements of Section 5 of the Securities
Act and EPI has  obtained  (or is exempt  from the  requirement  to obtain)  all
qualifications,  permits,  and other consents  required by all applicable  state
laws governing the offer, sale or issuance of securities.

     3.11.  Insurance.  EPI (through its parent company)  maintains (i) adequate
insurance on all assets and activities of a type customarily  insured,  covering
property damage and loss of income by fire or other casualty,  and (ii) adequate
insurance  protection  against all liabilities  (including  product  liability),
claims and risks against which it is customary for companies  similarly situated
as EPI to insure.  EPI has not  failed to give any  notice or present  any claim
under any such insurance in a due and timely manner.

     3.12.  Certain  Transactions.  EPI  is not  indebted,  either  directly  or
indirectly,  to any of the  officers,  directors or  shareholders  of EPI, or to
members of their respective immediate families, in any amount whatsoever,  other
than for payment of salary for services rendered and reasonable  expenses;  none
of said officers, directors or shareholders, or any

                                      -10-
<PAGE>


members  of  their  immediate  families,  are  indebted  to EPI or,  to the best
knowledge  of the  Company,  after due  inquiry,  have any  direct  or  indirect
ownership  interest  in,  or  any  contractual   relationship  with,  any  firm,
corporation  or other person with which EPI is or was  affiliated  or with which
EPI has a business relationship, or any firm, corporation or other person which,
directly  or  indirectly,  competes  with  EPI.  No such  officer,  director  or
shareholder,  or any  member  of  their  immediate  families,  is,  directly  or
indirectly,  a party to or  otherwise  an  interested  party with respect to any
contract or other transaction with EPI.

     3.13. Contracts and Commitments.  Except as expressly  contemplated by this
Agreement,  and  except  for  agreements  for the  purchase  or  sale of  goods,
materials,  supplies or services in the  ordinary  course of business  involving
less than $1 0,000 in each such case,  EPI is not presently a party to, or bound
by, any written or oral contract, agreement, lease guarantee, credit or security
instrument or employee plan or arrangement.

     3.14. Governmental Consents. No permit, consent,  approval or authorization
of, or declaration to or filing with, any governmental  authority is required in
connection with the execution,  delivery or performance of this Agreement or any
of the other  agreements  contemplated by this Agreement or the  consummation of
any transaction  contemplated hereby or thereby, except as have been obtained or
accomplished.

     3.15.  Employees.  Each of the officers of EPI,  each key employee and each
other employee now employed by EPI who has access to confidential information of
EPI has executed a proprietary  information agreement and such agreements are in
full force and effect. No officer or key employee of EPI has advised EPI (orally
or in writing) that he intends to terminate employment with EPI.

     3.16. Employee Compensation.  All employees of EPI and its Subsidiaries and
the  compensation  of each such employee of EPI in effect as of the date hereof,
as set forth in Schedule 3.16, is true and correct as of the date hereof.

     3.17.  No  Undisclosed  Liabilities.  EPI is not  subject  to any  material
liability  (including,  to the  best of  EPI's  knowledge,  unasserted  claims),
whether absolute,  contingent, accrued or otherwise, which is not shown or which
is in excess of amounts  shown or reserved for in the  unaudited  balance  sheet
included in the portion of WCFC Annual  Financial  Statements  related to entity
structuring  activities,  other than liabilities of the same nature as those set
forth in such balance sheet and  reasonably  incurred in the ordinary  course of
business after the Balance Sheet Date.

     3.18.  Brokers.  No  finder,  broker,  agent,  financial  advisor  or other
intermediary  has acted on behalf of EPI in connection  with the offering of the
Shares  or the  negotiation  or  consummation  of this  Agreement  or any of the
transactions contemplated hereby.

     3.19.  Disclosure.  Neither this  Agreement  nor any Exhibit nor  Schedules
hereto nor any certificate,  document,  writing or other instrument  referred to
herein or  furnished  to Buyers by EPI,  contains  any untrue  statement  of any
material fact or omits to state a material  fact  necessary in order to make the
statements  contained  herein or therein,  in light of the  circumstances  under
which  they  were  made,  not  misleading,  and  there  is no fact  material  to
Buyers'decision to purchase the Shares known to EPI which has not been disclosed
to Buyers in writing by the Company.  Buyers acknowledge that Berry and Childers
have been  involved  in the  production,  marketing  and  selling  of  Products,
seminars, and in the distribution of Products

                                      -11-
<PAGE>


for  WCFC  and WCS for  approximately  two  years,  and are  familiar  with  the
Products, methods of operation and provision of services of WCFC and WCS.

     3.20. Financial  Protections.  All projected financial information provided
by EPI to Buyers  reflects  EPI's  best  judgment  as to such  future  financial
information and is based on assumptions  which EPI believes to be reasonable and
which EPI has disclosed Buyers. No facts have come to the attention of EPI which
would require it to revise or amplify such assumptions.

     3.21.  Outstanding  Debt;  No  Default.  EPI  has  no  outstanding  Current
Indebtedness or Funded Indebtedness except as set forth in the unaudited Balance
Sheet.  There  exists no event of  default  by EPI under the  provisions  of any
instrument evidencing such Current Indebtedness or Funded Indebtedness and there
exists no event of  default  by EPI,  or any  default by EPI the effect of which
would have a material  adverse  effect on EPI, under the provisions of any other
Indebtedness  of EPI or of any  agreement  relating  thereto that is or could be
material to EPI.

     3.22.  Environmental  Matters.  All  real  and  personal  property  of  EPI
(including plant,  buildings,  fixtures or other assets presently or in the past
owned,  leased or operated by EPI or by its business) and all  operations of EPI
(i) are in compliance  with all federal,  state and local laws,  regulations and
administrative  orders or judicial orders and decrees  relating to human safety,
solid waste and hazardous waste  treatment,  storage,  disposal,  generation and
transportation,  air,  water  and  noise  pollution,  soil or  ground  or  water
contamination  or  the  handling,  storage,  release  into  the  environment  or
transportation of Hazardous Substances (as hereinafter defined)  ("Environmental
Laws"),  and (ii) to the best  knowledge of EPI and the  Shareholders,  are free
from all toxic or hazardous wastes, pollutants or substances, including, without
limitation,  asbestos,  PCBs,  petroleum  products and  by-products,  substances
defined  or listed  as  "hazardous  wastes,"  "hazardous  substances"  or "toxic
substances"  or  similarly  identified  in  or  pursuant  to  the  Comprehensive
Environmental  Response,  Compensation and Liability Act of 1980, as amended, 42
U.S.C. ss. 9601 et seq.,  hazardous  materials  identified in or pursuant to the
Hazardous Materials  Transportation  Act, 42 U.S.C. ss. 1802 et seq.,  hazardous
wastes identified in or pursuant to the Resource  Conservation and Recovery Act,
42 U.S.C. ss. 6901 et seq., any chemical  substance or mixture  regulation under
the Toxic Substance Control Act of 1976, as amended, 15 U.S.C. ss. 2601 et seq.,
any "toxic  pollutant" under the Federal Water Pollution  Control Act, 33 U.S.C.
ss. 1521 et seq., as amended,  any  hazardous air pollutant  under the Clean Air
Act,  42 U.S.C.  ss.  7401 et seq.,  and any  hazardous  or toxic  substance  or
pollutant  regulated under any other applicable  Environmental  Laws ("Hazardous
Substances"). There is not nor has there ever been on or in such property during
any time in which EPI owned,  leased or otherwise  occupied such  property,  any
generation,   treatment,   recycling,  storage  or  disposal  of  any  Hazardous
Substance,   or  any   PCBs,   underground   storage   tanks  or   asbestos   or
asbestos-containing  materials.  Neither  EPI  nor any of its  past  or  present
operations  are or have been (a) subject to any order from or agreement with any
governmental  authority or other person  respecting any Environmental Law or any
action to clean up,  remove,  treat or in any other way  address  any  Hazardous
Waste, or (b) in communication  or agreement with any governmental  authority or
other  person  relating  to  the  generation,   treatment,  recycling,  storage,
disposal, presence, release or threatened release of any Hazardous Substance

     3.23  Noncompete.  WCFC and WCS warrant and  represent  that they will not,
directly or indirectly,  own, manage,  operate, join, control, or participate in
the ownership,  management,  operation or control of, or be employed by, consult
for, or be connected in any manner with,  any business  engaged  anywhere in the
world in the business of entity structuring,

                                      -12-
<PAGE>


asset protection, estate planning and tax reduction, or any other business which
directly competes with Buyers relating to same.

                                   SECTION 4.

                    Representations and Warranties of Buyers

     As an inducement to Sellers to enter into this  Agreement and to consummate
the transactions and exclusive licenses  contemplated  hereby,  Buyers represent
and warrant to Sellers that:

     4.1.  Organization and Corporate Power. B&C is a limited  liability company
duly  incorporated and validly existing under the laws of the State of Arkansas,
and the company is qualified to do business in every  jurisdiction  in which its
ownership of property or conduct of business requires it to qualify. B&C has all
requisite  financial  ability and resources to execute,  deliver and perform its
obligations  under  this  Agreement,  and  each  other  agreement,  document  or
instrument   required  to  be  delivered   hereby  or  in  connection   herewith
(collectively, the "Buyers' Documents").

     4.2  Investment  Intent.  The Shares to be purchased by Buyers  pursuant to
this Agreement are being acquired by Buyers solely for Buyers' own account,  for
investment purposes only, and with no present intention of distributing, selling
or otherwise disposing of them.

     4.3.  Sophistication.  Buyers  are  able to bear  the  economic  risk of an
investment in the Shares  pursuant to this Agreement and can afford to sustain a
total  loss on such  investment,  and  has  such  knowledge  and  experience  in
financial and business  matters that Buyers are capable of evaluating the merits
and risks of the proposed  investment and therefore have the capacity to protect
its own interests in connection with the purchase of the Shares.

     4.4.  Authorization.  All  action on the part of Buyers  necessary  for the
authorization,  execution, delivery and performance of this Agreement and all of
the other  agreements and  instruments of Buyers  contemplated by this Agreement
and the  consummation of the  transactions  contemplated  herein and therein has
been taken,  and this Agreement and each other agreement or instrument of Buyers
contemplated  hereby,  when executed and  delivered,  shall each  constitute the
legal,  valid and binding  obligation of Buyers,  enforceable  against Buyers in
accordance  with its terms.  Buyers have has full power and authority to deliver
this Agreement and all of the other  agreements and instruments  contemplated by
this  Agreement  to  be  executed  and  delivered   hereby,  to  consummate  the
transactions  contemplated  hereby  and  thereby  and to comply  with the terms,
conditions and provisions hereof and thereof. Neither the execution, delivery or
performance  by Buyers of this  Agreement  or any of the  other  agreements  and
instruments  contemplated  hereby  will  violate or conflict  with,  result in a
breach  of, or  constitute  (with due notice or lapse of time or both) a default
under any current agreements to which Buyers are a party,  including those to be
delivered by Buyers under Section 1.

     4.5.  Environmental  Matters.  All real and  personal  property  of  Buyers
(including plant,  buildings,  fixtures or other assets presently or in the past
owned,  leased or operated by Buyers or by its business)  and all  operations of
Buyers (i) are in compliance with all federal, state and local laws, regulations
and administrative orders or judicial orders and

                                      -13-
<PAGE>


decrees  relating to human safety,  solid waste and hazardous  waste  treatment,
storage,  disposal,   generation  and  transportation,   air,  water  and  noise
pollution,  soil or  ground or water  contamination  or the  handling,  storage,
release into the  environment  or  transportation  of Hazardous  Substances  (as
hereinafter defined)  ("Environmental  Laws"), and (ii) to the best knowledge of
Buyers and the Members, are free from all toxic or hazardous wastes,  pollutants
or substances, including, without limitation, asbestos, PCBs, petroleum products
and byproducts,  substances defined or listed as "hazardous  wastes," "hazardous
substances" or "toxic substances" or similarly  identified in or pursuant to the
Comprehensive Environmental Response, Compensation and Liability Act of 1980, as
amended,  42 U.S.C.  ss.  9601 et seq.,  hazardous  materials  identified  in or
pursuant to the Hazardous  Materials  Transportation  Act, 42 U.S.C. ss. 1802 et
seq.,  hazardous wastes  identified in or pursuant to the Resource  Conservation
and Recovery Act, 42 U.S.C. ss. 6901 et seq., any chemical  substance or mixture
regulation under the Toxic Substance Control Act of 1976, as amended,  15 U.S.C.
ss.  2601 et seq.,  any "toxic  pollutant"  under the  Federal  Water  Pollution
Control Act, 33 U.S.C. ss. 1521 et seq., as amended, any hazardous air pollutant
under the Clean Air Act, 42 U.S.C.  ss. 7401 et seq., and any hazardous or toxic
substance or pollutant  regulated under any other applicable  Environmental Laws
("Hazardous  Substances").  There is not nor has  there  ever been on or in such
property  during  any time in which  Buyers  or any  Members  owned,  leased  or
otherwise occupied such property, any generation,  treatment, recycling, storage
or disposal of any Hazardous Substance,  or any PCBs,  underground storage tanks
or asbestos or asbestos-containing materials. Neither Buyers nor any of its past
or  present  operations  are or have  been  (a)  subject  to any  order  from or
agreement  with any  governmental  authority  or  other  person  respecting  any
Environmental  Law or any action to clean up, remove,  treat or in any other way
address any  Hazardous  Waste,  or (b) in  communication  or agreement  with any
governmental  authority or other person relating to the  generation,  treatment,
recycling,  storage,  disposal,  presence,  release or threatened release of any
Hazardous Substance.

     4.6  Litigation.  There is no legal,  administrative,  arbitration or other
proceeding by or before any Governmental  Body pending or, to the best knowledge
of Buyers,  threatened  against  Buyers,  nor to the best knowledge of Buyers is
there any pending  investigation by any Governmental  Body, which, in each case,
would  give any third  party the right to  enjoin or  rescind  the  contemplated
transactions  or  otherwise  prevent  Buyers from  complying  with the terms and
provisions of this Agreement.

                                   SECTION 5.

                              Additional Agreements

     Sellers  agree to use best  efforts to perform  or  observe  the  following
agreements:

     5.1. Financial Statements; Other Information: and Inspection Rights.

          (a) Financial Statements and Other Reports. WCFC will promptly deliver
to Buyers:

               (i)  Monthly  financial  statements  relating  to EPI and  entity
structuring activities;

               (ii) As soon as  available  and in any event within 45 days after
the end of each of the  first  three  quarters  of  each  fiscal  year of  WCFC,
statements of

                                      -14-
<PAGE>


consolidated   net  income  and  cash  flows  and  a  statement  of  changes  in
consolidated  stockholders' equity of WCFC and its Subsidiaries  relating to EPI
and entity structuring  activities for the period from the beginning of the then
current  fiscal year to the end of such  quarterly  period,  and a  consolidated
balance  sheet  of WCFC  and its  Subsidiaries  as of the end of such  quarterly
period,  setting  forth  in  each  case  in  comparative  form  figures  for the
corresponding  period or date in the  preceding  fiscal year,  all in reasonable
detail and certified by an authorized financial officer of WCFC relating only to
EPI and  entity  structuring  activities,  subject  to  changes  resulting  from
year-end adjustments;

               (iii) As soon as available  and in any event within 90 days after
the end of each fiscal year of WCFC,  statements of consolidated  net income and
cash flows and a statement of changes in  consolidated  stockholders'  equity of
WCFC  and its  Subsidiaries  for  such  year  relating  only  to EPI and  entity
structuring  activities,  and a  consolidated  balance  sheet  of  WCFC  and its
Subsidiaries  as of the  end of  such  year,  setting  forth  in  each  case  in
comparative form the  corresponding  figures from the preceding fiscal year, all
in  reasonable  detail and  examined  and  reported on by a firm of  independent
public accountants of recognized standing selected by WCFC;

               (iv) If EPI, or any of its  Subsidiaries,  becomes subject to the
requirements of the Securities  Exchange Act of 1934, as amended, or any similar
or successor  Federal  statute,  and the rules and regulations of the Securities
and  Exchange   Commission   or   successor   governmental   organization   (the
"Commission"),  promptly upon transmission thereof, copies of all such financial
statements,  proxy  statements,  notices  and  reports  as EPI shall send to its
stockholders and of all registration statements and regular or periodic reports,
including  without  limitation Annual Reports on Form 10-K and Quarterly Reports
on Form 10-Q and any current  Reports on Form 8-K, in  definitive  form which it
files or which it is or may be required to file with the Commission;

               (v) Promptly,  copies of any compliance certificates furnished to
lenders in respect of indebtedness of WCFC and its Subsidiaries  relating to EPI
and entity structuring activities; and

               (vi) With  reasonable  promptness,  such other  financial data as
Buyers may reasonably request relating to EPI and entity structuring activities.

          (b) Other Information. EPI shall deliver to Buyers, promptly after the
occurrence  thereof,  written  notice and a description  of any default or other
event  which  might have a  material  impact,  including  without  limitation  a
material  adverse  impact  upon  EPI,  its  financial   condition.   results  of
operations, prospects or business.

          (c) Annual  Operating  Plan.  Buyers have  prepared  and  delivered to
Sellers a Business  Plan for the 1998 fiscal  year or any updates or  subsequent
revisions  thereto  (the  "Business  Plan"),  including  a cash flow budget (the
"Budget") and other  relevant  financial  information  and  projections.  Buyers
agrees to conduct its business in conformity with the Business Plan except as it
may be revised from time to time by the Board of  Directors of Buyers.  Prior to
each December 1, Buyers shall prepare an operating plan, including a budget, for
each  succeeding 36 month period  commencing  each  subsequent  January 1, which
shall meet the  approval  of a  majority  of the  members  of  Buyers'  Board of
Directors and which shall be in at least as much detail as the Business Plan and
Budget. Buyers agree to conduct its

                                      -15-
<PAGE>


business in  conformity  with said  operating  plan except as  otherwise  agreed
hereafter. Buyers shall furnish to Sellers (in person, by facsimile transmission
or by first-class  mail) a copy of such operating plan at least 30 days prior to
the commencement of the period covered by such operating plan.

          (d)  Inspection   Rights.   Buyers  shall  permit  any  representative
designated  by Sellers  (provided,  however,  that Sellers shall not designate a
representative to whom Buyers reasonably object because of concerns  regarding a
conflict  of  interest)  at  Sellers'  expense,  to visit and inspect any of the
properties of Buyers or any of its  subsidiaries,  including its and their books
of account (and to make copies thereof and to take extracts  therefrom),  and to
discuss its and their affairs, finances and accounts with its and their officers
or employees,  all during  business  hours and at such  reasonable  times and as
often as may be  reasonably  requested,  and  with  representatives  of  Buyers'
lenders and independent  accountants  (and Buyers hereby  authorize such lenders
and   accountants   to  discuss  such  matters  with   Sellers,   and  any  such
representatives); provided that such rights shall be exercised in a manner so as
not to  materially  and  adversely  disrupt the  ordinary  course of business of
Buyers or any of its subsidiaries.

     5.2. Members'  Agreement.  Except to the extent inconsistent with the terms
of this  Agreement,  in which event the terms of this  Agreement  shall control,
Buyers  shall  enforce each and every one of its  obligations  under its Limited
Liability Company Agreement and shall not, without the consent of the holders of
at least 67% of the Common Stock issued or issuable,  modify or waive any of its
rights or obligations thereunder.

     5.3. Rule 144 Compliance. Subject to the specific terms of the Registration
Rights Agreement,  at all times after completion of a Qualified Public Offering,
Buyers  agree to take  such  action  as may be  necessary  to enable a holder of
Conversion  Shares to complete the public sale of such shares in accordance with
Rule 144 of the Securities and Exchange  Commission (the "Commission") under the
Securities Act.

     5.4. Corporate Existence,  Licenses and Permits: Maintenance of Properties.
So long as any portion of the Purchase Price due Sellers remains unpaid,  Buyers
will at all  times  (i)  cause  to be done all  things  necessary  to  maintain,
preserve and renew its existence as a limited  liability company organized under
the laws of a state of the United  States of America,  (ii) preserve and keep in
force and effect,  and cause each of its  Subsidiaries  to preserve  and keep in
force and effect, all licenses and permits necessary and material to the conduct
of its and their respective businesses,  (iii) maintain and keep, and cause each
of its Subsidiaries to maintain and keep, its and their respective properties in
good repair,  working order and condition (except for normal wear and tear), and
from  time  to  time  make  all  needful  and  proper   repairs,   renewals  and
replacements,  including  without  limitation  all  trade  names  and  trademark
registration  renewals,  and (iv)  remain  in  compliance  with  respect  to all
applicable  material regulatory  requirements,  so that any business material to
Buyers  carried on in connection  therewith  may be properly and  advantageously
conducted at all times.

     5.5.  Taxes.  Buyers  will duly pay and  discharge,  and cause  each of its
Subsidiaries duly to pay and discharge,  all taxes, assessments and governmental
charges  upon  or  against  Buyers  or  its  Subsidiaries  or  their  respective
properties,  in each case before the same become delinquent and before penalties
accrue  thereon,  unless and to the extent that the same are being  contested in
good faith and by appropriate  proceedings and Buyers and its Subsidiaries shall
have set aside on their books adequate reserves with respect thereto.

                                      -16-
<PAGE>



     5.6.  Books and  Accounts.  Buyers will,  and will cause each  consolidated
Subsidiary  to,  maintain  proper  books of record and account in which true and
correct  entries  shall be made of its  transactions  and set aside on its books
from its earnings for each fiscal year all such proper  reserves as in each case
shall be required in accordance with generally accepted accounting principles.

     5.7. Restricted  Investments.  So long as any portion of the Purchase Price
owed Sellers remains unpaid, Buyers will not, and will not permit any Subsidiary
to,  make or  authorize  any  Restricted  Investment.  For the  purposes of this
paragraph the term "Restricted  Investment" shall mean (1) any investment,  made
in cash or otherwise,  by Buyers or any Subsidiary (i) in any Person, whether by
acquisition of stock,  indebtedness or other obligation or security,  by a loan,
advance or capital contribution,  or otherwise, or (ii) in any property, (2) any
loan for a purpose  other than as described  in clause (1) of this  paragraph or
(3) any advance, except the following:

          (a)  investments  in and  advances  to  wholly-owned  Subsidiaries  or
companies which simultaneously become wholly-owned Subsidiaries;

          (b)  investments  in  partnerships  and joint ventures in the ordinary
course of business;

          (c)  investments  in property and equipment to be used in the business
of Buyers or any wholly-owned Subsidiary;

          (d) investments in direct obligations of, or obligations the principal
and  interest of which are  guaranteed  by, the United  States of America or any
agency thereof maturing in three years or less from the date of acquisition;

          (e)  investments  in  certificates  of deposit or bankers  acceptances
issued by any  commercial  bank located in the United  States,  Canada,  Western
Europe or Japan which is owned by a bank holding company the commercial paper of
which is rated A2 or P2,  respectively,  by  Standard & Poor's  Corporation,  or
Moody's  Investors  Service,  or  higher,  and which has  capital,  surplus  and
undivided profits aggregating at least $100,000,000;

          (f)  investments in commercial  paper maturing within 270 days or less
from the date of acquisition  rated in one of the two highest grades by Standard
& Poor's Corporation or Moody's Investors Service or by another rating agency of
nationally recognized standing;

          (g) investments in money market funds;

          (h)  investments  held by Buyers or any Subsidiary on the date hereof;
or

          (i) loans and advances  made to customers  and dealers in the ordinary
course of business not in excess of (a) $250,000 in the aggregate, or (b) 10% of
sales, whichever is greater.

                                      -17-
<PAGE>



     5.8.  Restrictions  on  Transfer.   None  of  the  Shares  shall  be  sold,
transferred, assigned, pledged, hypothecated or otherwise disposed of unless and
until one of the following events shall have occurred:

          (a) Such securities are disposed of pursuant to and in conformity with
an effective  registration  statement filed with the Commission  pursuant to the
Securities Act or pursuant to Rule 144 of the Commission thereunder; or

          (b) The seller  shall have  delivered  to Buyers a written  opinion of
counsel which is reasonably acceptable to Buyers to the effect that the proposed
transfer is exempt from the registration and prospectus delivery requirements of
the Securities Act; or

          (c) The seller shall have  transferred such securities to an affiliate
of the seller and such  affiliate  has  delivered to Buyers a written  agreement
making the  representations set forth in Sections 4.2 and 4.3 and agreeing to be
bound by the  restrictions  of this  Section  5.8 with  respect to the shares so
transferred.

          The parties hereto further agree that any  certificate  evidencing the
Common Shares or Preferred Shares shall bear the following legend:

        THE SECURITIES  EVIDENCED BY THIS  CERTIFICATE HAVE NOT BEEN
        REGISTERED  UNDER THE SECURITIES ACT OF 1933, AND MAY NOT BE
        SOLD,  TRANSFERRED,   ASSIGNED,  PLEDGED,   HYPOTHECATED  OR
        OTHERWISE DISPOSED OF EXCEPT IN ACCORDANCE WITH THE TERMS OF
        AN AGREEMENT  BETWEEN THE COMPANY AND THE REGISTERED  HOLDER
        HEREOF,  A  COPY  OF  WHICH  AGREEMENT  IS ON  FILE  AT  THE
        PRINCIPAL OFFICES OF THE COMPANY

provided that, if any of the events set forth in Sections 5.8(a) or 5.8(b),  but
not 5.8(c), above have occurred, Buyers shall, within 1 0 days of the request of
any holder of a certificate  bearing the  foregoing  legend and the surrender of
such certificate,  issue a new stock  certificate  without the foregoing legend;
provided that nothing  herein shall require  removal of the foregoing  legend if
such removal would violate federal or state securities laws.

     5.9.  Transactions  With WCFC  Affiliates.  So long as any  portion  of the
Purchase Price owed Sellers remains unpaid, Buyers will not, and will not permit
any Subsidiary to, engage in any material transaction or enter into any contract
with a WCFC  Affiliate  (other  than a  Subsidiary),  or any officer or director
thereof,  except any  transaction or contract that is in the ordinary  course of
business  of  Buyers or such  Subsidiary  (and  except  for any  transaction  or
contract that has been disclosed pursuant to any Schedule to this Agreement) and
that is on fair and  reasonable  terms no more  favorable to such Affiliate than
would have been  obtainable in arm's-length  dealing with an unaffiliated  third
party.

                                      -18-
<PAGE>




                                   SECTION 6.

                                 Indemnification

     6.1.  Assumption of Liability.  Buyers agree to. assume all  liabilities in
connection with the sale,  assignment and transfer of all assets and business of
Sellers  to Buyers  relating  to EPI,  including  but not  limited to the entity
structuring  activities of WCFC and its  subsidiaries,  and Buyers hereby assume
and agree to discharge all liabilities reflected on the Balance Sheet of Sellers
relating to EPI dated as of  ______________,  as well as such liabilities of EPI
incurred after the Closing Date.

     6.2  Indemnification by Sellers.  Subject to the limitations of Section 6.4
hereof, Sellers jointly and severally agree to indemnify, defend and hold Buyers
harmless from and against any and all losses, claims, liabilities,  obligations,
damages,   deficiencies,   expenses,   actions,  suits,  proceedings,   demands,
assessments,  judgments,  fines,  penalties,  arbitration,  costs and  expenses,
including  but not limited to attorneys'  fees  (collectively,  the  "Damages"),
whether  absolute,  accrued,  conditional  or  otherwise,   resulting  from  any
misrepresentation  or breach of warranty on the part of Sellers  under the terms
of this Agreement.

     6.3 Indemnification by Buyers.  Buyers agree to indemnify,  defend and hold
Sellers harmless from and against any and all Damages whether absolute, accrued,
conditional or otherwise,  and whether or not resulting from third party claims,
resulting from any misrepresentation or breach of warranty on the part of Buyers
under the terms of this  Agreement,  and from and  against  any and all  Damages
asserted by third  parties as a result of Buyers' acts or  omissions  related in
any way to or  connected  with the  Products,  the  Additional  Products  or the
provision of  entity-structuring  activities.  In addition,  Buyers will pay any
judgment or settlement  amount awarded against Sellers,  or authorized  expenses
incurred by Sellers.

     6.4 Survival of Representations  and Warranties:  Limitations of Liability.
The  representations  and warranties of Sellers and of Buyers  contained in this
Agreement,  as well as the  provisions  of Sections 2, 2.6, 6, 7 and 8.4,  shall
survive the Closing;  provided,  that the sole remedy  available to Buyers for a
breach of any such  representation  or  warranty  by Sellers  shall be by way of
claim for indemnification.

          (a)  With  respect  to  any  claim  by  Buyers  against   Sellers  for
indemnification for breach of warranty under this Agreement,  Sellers shall have
no liability for indemnification with respect to a claim for indemnification for
breach of the  representation  in Sections 3.1, 3.4, 3.7, 3.9, 3.10, 3.11, 3.14,
3.15,  3.16 and 3.20 or for expiration of the applicable  statute of limitations
for  the   underlying   claim,   or  with   respect  to  any  other   claim  for
indemnification, for a claim asserted twenty-four months after the Closing Date.
Buyers shall give Sellers  prompt notice of any such claim for  indemnification,
and such  notice  shall  specify  the  facts and  circumstances  of the claim in
reasonable  detail.  Sellers  shall not be liable  for  indemnification  for any
breach of their representations or warranties contained in this Agreement.

          (b) Procedures with Respect to Third-Party  Claims. In the case of any
claim asserted by a third party against Sellers,  Buyers shall notify Sellers of
such claim as soon as Buyers have  actual  knowledge  of such claim,  and Buyers
shall immediately assume control of the defense of such claim, and shall pay all
costs and  expenses  relating to same.  Sellers  agree to fully  cooperate  with
Buyers in defense of such claim, at Buyer's expense, provided that Sellers shall
have the right to: (i)  participate  in and  approve  the  selection  of defense
counsel; (ii) Sellers may elect to retain

                                      -19-
<PAGE>


separate counsel, at their own expense; and (iii) Buyers shall not compromise or
settle the claim without Sellers'  written  consent,  which consent shall not be
unreasonably  withheld.  Sellers  shall have no  liability  with  respect to any
compromise or settlement thereof effected without its consent.

          (c)  Limitations of Liability and Exclusions of Damage.  NEITHER PARTY
SHALL,  UNDER  ANY  CIRCUMSTANCES,   BE  LIABLE  TO  THE  OTHER  PARTY  FOR  ANY
CONSEQUENTIAL,  INCIDENTAL,  SPECIAL,  PUNITIVE OR EXEMPLARY DAMAGES, OR DAMAGES
BASED ON LOST PROFITS,  BUSINESS  OPPORTUNITIES OR GOODWILL,  EVEN IF SUCH PARTY
HAS BEEN  APPRISED  OF THE  LIKELIHOOD  OF SUCH  DAMAGES  OCCURRING.  EXCEPT  AS
EXPRESSLY  SET FORTH  HEREIN,  SELLERS  MAKE NO  WARRANTIES,  EITHER  EXPRESS OR
IMPLIED, RESPECTING THE PRODUCTS, AND EXPRESSLY DISCLAIM ANY IMPLIED WARRANTIES,
INCLUDING ANY IMPLIED  WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR
PURPOSE.

                                   SECTION 7.

                                 Confidentiality

     7.1  Confidentiality.  Between the date of this  Agreement  and the Closing
Date,  Buyers shall use reasonable  efforts to cause all their other  employees,
auditors,  attorneys,  consultants,  advisors  and  agents,  to hold  in  strict
confidence,  unless compelled to disclose by judicial or administrative  process
or, in the  opinion of its legal  counsel,  by other  requirements  of law,  all
confidential  information  of  Sellers  furnished  to Buyers by Sellers or their
respective  representatives in connection with the transactions  contemplated in
this  Agreement and will not release or disclose such  information  to any other
third parties,  except their auditors,  attorneys,  financial advisors and other
consultants,  agents and advisors in  connection  with the  consummation  of the
contemplated  transactions.  Without  limitation  upon  the  generality  of  the
foregoing,  Buyers will not,  prior to the Closing,  disclose or grant access to
any  information  of EPI  furnished  to Buyers by  Sellers  or their  respective
representatives in connection with the contemplated transactions which have been
designated by Sellers as confidential  or  proprietary.  If the Closing does not
occur  (i) such  confidential  information  shall be  protected  and  maintained
confidential  by Buyers,  and Buyers shall use reasonable  efforts to cause such
other third  parties to  maintain  such  confidences,  except to the extent such
information comes otherwise into the public domain. Upon the request of Sellers,
Buyers  shall  promptly  return  to  Sellers  any  confidential  or  proprietary
materials  remaining  in their  possession,  together  with all copies  thereof.
Buyers  understand that they have a continuing  obligation  under this Agreement
and that certain Exclusive License Agreement between the parties to maintain all
confidential and proprietary  information of Sellers  confidential with the same
standard  of care as Buyers  utilize  to  maintain  their own  confidential  and
proprietary  information  confidential,  but in no event less than a  reasonable
degree of care. For purposes of this  Agreement,  "confidential  and proprietary
information"  shall  include,  but is not limited to,  customer  mailing  lists,
financial  reports,  sales  projections,  corporate  strategies,  and any  other
information identified as confidential and/or proprietary by Sellers.

     7.2  Confidentiality of Agreement;  Publicity.  The terms and conditions of
this Agreement shall be treated as  confidential  by the parties.  Except to the
extent required by law,  neither Buyers nor Sellers shall or shall permit any of
their respective  subsidiaries,  affiliates,  employees,  agents or advisors to,
disclose the terms and  conditions of this Agreement to any third parties (other
than in the case of Buyers to their  lenders)  without  the consent of the other
party.  Notwithstanding  the foregoing,  nothing herein shall prohibit any party
from disclosing this Agreement and its terms to its investors,  lenders,  agents
and professional advisors in connection with the

                                      -20-
<PAGE>


contemplated transactions or the consummation thereof.

                                   SECTION 8.

                                  Miscellaneous

     8.1 Entire Agreement.  This Agreement, the Exhibits, the schedules and that
certain  Exclusive  License  Agreement  between the parties  dated  ____________
contain  all  the  agreements,  understandings,   representations,   conditions,
warranties and covenants,  and constitute the sole and entire agreement  between
the parties  hereto  pertaining  to the subject  matter hereof and supersede all
prior  communications or agreements,  written or oral. This Agreement may not be
modified except by written  instrument signed by each party. The  abovementioned
Exhibits,  schedules and Exclusive License Agreement are incorporated  herein by
this reference.  To the extent of any  inconsistency  between this Agreement and
any Exhibit or schedule, the terms of the Agreement will take precedence.

     8.2  Interpretation  and Waiver.  If any  provision  of this  Agreement  is
declared invalid or  unenforceable,  the remaining  provisions of this Agreement
shall  remain in full force and effect.  All terms,  conditions,  or  provisions
which may appear as  pre-printed  language or otherwise  be inserted  within any
purchase order or confirmation  shall be of no force and effect  notwithstanding
the execution of such purchase order or other document subsequent to the date of
this  Agreement.  Waiver by  either  Sellers  or  Buyers  of one or more  terms,
conditions,  or defaults of this Agreement  shall not constitute a waiver of the
remaining terms and conditions or of any future defaults of this Agreement.

     8.3  Assignment.  Neither party shall assign its interest in this Agreement
without the express  prior  written  consent of the other  party,  except to the
surviving  entity in a merger or  consolidation in which it participates or to a
purchaser  of all or  substantially  all of its  assets.  Subject  to the  above
limitation,  this Agreement will inure to the benefit of and be binding upon the
parties, their successors,  and assigns. Unless otherwise specifically agreed to
by the  non-assigning  party,  no  assignment  by either party shall relieve the
assignor from its obligations pursuant to this Agreement.

     8.4  Attorney's  Fees.  The prevailing  party in disputes  concerning  this
Agreement  shall be  entitled  to the  costs  of  collections  and  enforcement,
including but not limited to  reasonable  attorney's  fees,  court costs and all
necessary expenses, regardless of whether litigation is commenced.

     8.5 Notices. All notices,  requests,  demands or other communications which
are required or may be given pursuant to the terms of this Agreement shall be in
writing  and shall be deemed to have been duly given (i) on the date of delivery
if delivered by hand or by  confirmed  facsimile;  (ii) upon the fifth day after
such notice is deposited in the United  States mail,  if mailed by registered or
certified mail,  postage prepaid,  return receipt  requested,  or (iii) upon the
date of the courier's  verification of delivery at the specified address if sent
by a nationally recognized overnight express courier.

     8.6 Governing  Law. This  Agreement and the rights and  obligations  of the
parties hereunder shall be construed in accordance with and shall be governed by
the internal  laws of the State of Nevada and  applicable  federal  law.  Buyers
hereby  consent  to the  jurisdiction  and  venue of the  courts of the State of
Nevada, United States of America or of any federal court located in such state.

                                      -21-
<PAGE>



     8.7  Severability.  Should any Section or any part of a Section within this
Agreement be rendered void, invalid or unenforceable by any court of law for any
reason,  such  invalidity or  unenforceable  by any court of law for any reason,
invalid  or  unenforceable  any  other  Section  or  part of a  Section  in this
Agreement.

     8.8  Specific  Performance.  The parties to this  Agreement  agree that the
securities  purchased  pursuant to this  Agreement  are unique,  that failure to
comply with any of the  obligations  imposed by this  Agreement  shall result in
irreparable  damage,  and that specific  performance of such  obligations may be
obtained.

     8.9. Descriptive Headings. The descriptive headings herein are inserted for
convenience  of  reference  only and are not intended to be part of or to affect
the meaning or interpretation of this Agreement.

     8.10. Counterpart Signatures. This Agreement may be executed in one or more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same agreement.

     IN WITNESS WHEREOF,  the parties have executed this Agreement by their duly
authorized representatives.

WADE COOK FINANCIAL CORPORATION


    /s/ Wade B. Cook
By:  Wade B. Cook

Title:  President and Chairman


ENTITY PLANNERS, INC.


    /s/ Wade B. Cook
By:  Wade B. Cook

Title:  President


BERRY, CHILDERS & ASSOCIATES, L.L.C.


     /s/ Tim G. Berry
By:  Tim G. Berry

Title:  Member

                                      -22-
<PAGE>


                                    EXHIBIT A
                             WCFC Licensed Products

Seminars and Workshops:
Business Entity Skills Training
Wealth Institute (formerly Wealth Academy)
Entity Structuring Workshop
Executive Retreat
Ultra B.E.S.T.
Super B.E.S.T.

                                      -23-
<PAGE>


                                    EXHIBIT B
                      Wade B. Cook Exclusive License to ER


                                      -24-
<PAGE>


                                    EXHIBIT C
                          WCFC Exclusive License to EPI


                                      -25-
<PAGE>


                                    EXHIBIT D
                           Opinion of Buyers' Counsel


                                      -26-
<PAGE>


                                  SCHEDULE 3.1
                          Directors and Officers of EPI

Name

Wade B. Cook                               President
Larry Keim                                 Secretary
Carl Sanders                               Treasurer


                                      -27-
<PAGE>


                                  SCHEDULE 3.16
                         EPI Employees and Compensation


NONE

                                      -28-




                                                                     Exhibit 2.2

                      AMENDMENT TO STOCK PURCHASE AGREEMENT
                              ENTITY PLANNERS INC.

         This Amendment  entered into on September 30, 1998 (the "Amendment") is
by and among  Wade Cook  Financial  Corporation,  a Nevada  corporation  and its
subsidiaries,  located at 14675  Interurban  Avenue South,  Seattle,  Washington
98168-4664  ("WCFC"),  Entity  Planners,  Inc. a Nevada  corporation  located at
Interurban Avenue South, Seattle, Washington 98168 ("EPI") and Berry, Childers &
Associates,  L.L.C., an Arkansas limited liability company whose address is P.O.
Box 26114, Littlerock, Arkansas 72221 ("B & C"), and further amends that certain
Stock  Purchase  Agreement  between  the  parties  dated  June  30th,  1998 (the
"Agreement").

In consideration of the foregoing and for other good and valuable consideration,
the receipt and sufficiency of which is hereby  acknowledged,  the parties agree
to modify the Agreement as follows:

1.   Section 2,  Paragraph 2.2 (a). This section is hereby amended by adding the
     ----------------------------
     following at the end of paragraph 2.2(a):

          "Two Hundred and Fifty  Thousand  Dollars  ($250,000)  for the Shares,
          payable on or before August 1, 1998."

2.   Section 2, Paragraph  2.3. This section is hereby  replaced in its entirety
     with the following:

     A)   Payment Amount.  Buyers shall pay to WCFC, on a weekly basis beginning
          --------------
          on the second Monday after the execution of this Agreement,  an amount
          equal to seventy five percent (75%) of Net Sales or an amount equal to
          thirty percent (30%) of Gross Sales whichever is greater, for a period
          of 104 weeks,  at which time the payment  schedule shall change to the
          greater of seventy  percent (70%) of Net Sales or thirty percent (30%)
          of Gross Sales.  Payments  utilizing the latter payment schedule shall
          be in effect for a period of 156 weeks,  unless and until the  parties
          agree to the renewal option  described in Section 9(a) of that certain
          Exclusive  License  Agreement  between  WCFC and EPI set  forth in the
          attached Exhibit C. Once the parties exercise the renewal option,  the
          payment  schedule  will then become the greater of sixty five  percent
          (65%) of Net Sales or thirty  percent  (30%) of Gross  Sales until the
          remaining portion of the Purchase Price is paid to Sellers in full.

     B)   Payment  Schedule.  Notwithstanding  the foregoing,  in no event shall
          -----------------
          Buyers  weekly  payment to WCFC under this  Section be less than Forty
          Thousand Three Hundred and Eighty Five Dollars ($40,385) per week. Any
          payments  received  from Buyers shall be applied first to the purchase
          of Shares until the amount owed Sellers  pursuant to Section 2.2(a) is
          paid in  full,  then to any  amount  owed  Sellers  and  Cook  for the
          Licensed Products licenses pursuant to Sections 2.2(b) and (c).

                                      -1-

<PAGE>


          Buyers  shall  have the  right to  prepay  all or any  portion  of the
          Purchase Price at any time without incurring prepayment penalties."

3.   No Other  Changes;  Defined  Terms.  Except as otherwise  set forth in this
     ----------------------------------
     Amendment  and  except  as  required  to make the  terms of this  Agreement
     consistent with the amendments made hereby, all of the terms and conditions
     of the Agreement  shall be unchanged  and shall  continue in full force and
     effect in  accordance  with the terms  thereof.  Capitalized  terms in this
     Amendment shall have the meanings defined in the Agreement unless otherwise
     defined herein.

IN WITNESS  WHEREOF,  the  parties  hereto  have duly  executed  this  Agreement
effective as of the date set forth above.

WADE COOK FINANCIAL CORPORATION


By:_______________________

Name:_____________________

Title:____________________


ENTITY PLANNERS, INC.


By: /s/ Robert Anderson
    --------------------
Name:  Robert Anderson

Title: President


BERRY, CHILDERS AND ASSOCIATES



By: /s/ Tim Berry
    --------------------
Name:  Tim Berry

Title: Member

                                      -2-





                                                                    Exhibit 10.1

                         WADE COOK FINANCIAL CORPORATION
                            1997 STOCK INCENTIVE PLAN

     1. Establishment and Purpose.

     There is hereby  adopted  the Wade Cook  Financial  Corporation  1997 Stock
Incentive  Plan (the "Plan").  This Plan is intended to promote the interests of
the company (as defined below), and the stockholders of the Company by providing
directors,  officers,  consultants  and  other  employees  of the  Company  with
appropriate  incentives and rewards to encourage them to enter into and continue
in the  employ of the  Company  and to  acquire a  proprietary  interest  in the
long-term  success of the Company;  and to reward the  performance of individual
directors,  officers,  consultants  and  other  employees  in  fulfilling  their
personal responsibilities for long-range achievements.

     2. Definitions.

     As used in the Plan, the following definitions apply to the terms indicated
below:

          (a)  "Agreement"  shall mean the written agreement between the Company
               and a Participant evidencing an Incentive Award.

          (b)  "Board" shall mean the board of Directors of the Company.

          (c)  "Cause" shall mean (1) the willful and  continued  failure by the
               Participant  substantially  to  perform  his  or her  duties  and
               obligations to the Company (other than any such failure resulting
               from his or her  incapacity  due to physical or mental  illness);
               (2) the willful  engaging by the Participant in misconduct  which
               is materially injurious to the Company; (3) the commission by the
               Participant of a felony; or (4) the commission by the Participant
               of a crime against the Company  which is materially  injurious to
               the  Company.  For  purposes  of this  Section  2(c),  no act, or
               failure  to act,  on a  Participant's  part  shall be  considered
               "willful"  unless done, or omitted to be done, by the Participant
               in bad faith and without reasonable belief that his or her action
               or  omission   was  in  the  best   interest   of  the   Company.
               Determination  of Cause  shall  be made by the  Board in its sole
               discretion.

          (d)  A "Change in  Control"  shall be deemed to have  occurred  in the
               event set forth in any one of the following paragraphs shall have
               occurred:

               (1)  any Person is or becomes the "Beneficial  Owner" (as defined
                    in  Rule  13d-3  under  the  Exchange   Act),   directly  or
                    indirectly,  of securities of the Company (not  including in
                    the  securities   beneficially  owned  by  such  Person  any
                    securities acquired directly from the Company)  representing
                    25% or more of the Company's  then  outstanding  securities,
                    excluding any Person who becomes such a Beneficial  Owner in
                    connection  with a  transaction  described  in clause (i) of
                    paragraph (3) below; or

               (2)  the following individuals cease for any reason to constitute
                    a  majority  of  the  number  of  directors   then  serving;
                    individuals who, on the Effective Date, constitute the Board
                    and any new director  (other than a director  whose  initial
                    assumption  of  office  is in  connection  with an actual or
                    threatened election contest,  including but not limited to a
                    consent solicitation,  relating to the election of directors
                    of the Company)  whose  appointment or election by the Board
                    or nomination for election by the Company's stockholders was
                    approved  or  recommended  by a vote of at least  two-thirds
                    (2/3) of the directors  then still in office who either were
                    directors  on  the  Effective  Date  or  whose  appointment,
                    election  or  nomination  for  election  was  previously  so
                    approved or recommended; or

                                       -1-


<PAGE>


               (3)  there  is  consummated  a  merger  or  consolidation  of the
                    Company with any other  corporation  other than (i) a merger
                    or consolidation which would result in the voting securities
                    of the Company outstanding  immediately prior to such merger
                    or   consolidation   continuing  to  represent   (either  by
                    remaining  outstanding  or by being  converted  into  voting
                    securities of the surviving entity or any parent thereof) at
                    least  75% of  the  combined  voting  power  of  the  voting
                    securities  of the Company or such  surviving  entity or any
                    parent thereof outstanding  immediately after such merger or
                    consolidation, or (ii) a merger or consolidation effected to
                    implement  a  recapitalization  of the  Company  (or similar
                    transaction) in which no Person is or becomes the Beneficial
                    Owner, directly or indirectly,  of securities of the Company
                    (not including in the securities  Beneficially Owned by such
                    Person any  securities  acquired  directly from the Company)
                    representing 25% or more of the combined voting power of the
                    Company's then outstanding securities; or

               (4)  the  stockholders  of the Company approve a plan of complete
                    liquidation  or  dissolution  of the  Company  or  there  is
                    consummated  an agreement for the sale or disposition by the
                    Company of all or substantially all of the Company's assets,
                    other than a sale or  disposition  by the  Company of all or
                    substantially  all of the  Company's  assets to an entity at
                    least  75% of  the  combined  voting  power  of  the  voting
                    securities  of which are owned by Persons  in  substantially
                    the same  proportions  as  their  ownership  of the  Company
                    immediately prior to such sale.

          (e)  "Code" shall mean the Internal  Revenue code of 1986,  as amended
               from time to time, and any regulations promulgated thereunder.

          (f)  "Company" shall mean Wade Cook Financial  Corporation  and, where
               appropriate,  each of its  Subsidiaries  now held or  hereinafter
               acquired.

          (g)  "Company Stock" shall mean the common stock of the Company,  $.01
               par value.

          (h)  "Disability"  shall mean:  (1) any  physical or mental  condition
               that would qualify a Participant  for a disability  benefit under
               the  long-term  disability  plan  maintained  by the  Company and
               applicable  to him or her; (2) when used in  connection  with the
               exercise of an Incentive  Stock Option  following  termination of
               employment,  disability within the meaning of Section 22(e)(3) of
               the Code; or (3) such other condition as may be determined in the
               sole discretion of the Board to constitute Disability.

          (i)  "Effective  Date"  shall  mean the date upon  which  this Plan is
               adopted by the Board.

          (j)  "Exchange Act" shall mean the Securities Exchange Act of 1934, as
               amended from time to time.

          (k)  The "Fair Market Value" of a share of Company Stock, as of a date
               of  determination,  shall mean (1) the  closing,  sales price per
               share of Company  Stock on the  national  securities  exchange on
               which such  stock is  principally  traded for the last  preceding
               date on which there was a sale of such stock on such exchange, or
               (2) if the shares of Company  Stock are not listed or admitted to
               trading on any such  exchange,  the closing  price as reported by
               the NASDAQ Stock Market for the last preceding day on which there
               was a sale of such stock on such  exchange,  or (3) if the shares
               of Company Stock are then listed on the NASDAQ Stock Market,  the
               average of the highest  reported  bid and lowest  reported  asked
               price for the shares of Company Stock as reported by the National
               Association  of Securities  Dealers,  Inc.  Automated  Quotations
               System for the last  preceding  day on which  there was a sale of
               such stock in such market,  or (4) if the shares of Company Stock
               are not then listed on a national  securities  exchange or traded
               in an over-the-counter  market or the value of such shares is not
               otherwise readily ascertainable,  such value as determined by the
               Board in good faith.

                                       -2-


<PAGE>


          (l)  "Incentive Award" shall mean any Option,  Tandem SAR, Stand-Alone
               SAR, Restricted Stock,  Phantom Stock, Stock Bonus or Other Award
               granted pursuant to the terms of the Plan.

          (m)  "Incentive  Stock  Option"  shall  mean  an  Option  that  is  an
               "incentive stock option" within the meaning of Section 422 of the
               Code, or any successor  provision,  and that is designated by the
               Board as an Incentive Stock Option.

          (n)  "Issue  Date" shall mean the date  established  by the Company on
               which certificates  representing shares of Restricted Stock shall
               be issued by the Company pursuant to the terms of Section 10(e).

          (o)  "Non-Qualified  Stock  Option" shall mean an Option other than an
               Incentive Stock Option.

          (p)  "Option" shall mean an option to purchase shares of Company Stock
               granted pursuant to Section 7.

          (q)  "Other Award" shall mean an award granted  pursuant to Section 13
               hereof.

          (r)  "Partial  Exercise"  shall mean an exercise of an Incentive Award
               for  less  than  the full  extent  permitted  at the time of such
               exercise.

          (s)  "Participant" shall mean (1) a director,  officer,  consultant or
               other employee to whom an Incentive Award is granted  pursuant to
               the Plan and (2) upon the  death of an  individual  described  in
               clause  (1),  his  or  her  successors,   heirs,   executors  and
               administrators,  as the  case  may be.  "Person"  shall  have the
               meaning  set forth in Section  3(a)(9) of the  Exchange  Act,  as
               modified  and used in Sections  13(d) and 14(d)  thereof,  except
               that such term shall not include (1) the  Company,  (2) a bank or
               other fiduciary holding securities under an employee benefit plan
               of the Company, (3) an underwriter temporarily holding securities
               pursuant to an offering of such  securities  or (4) a corporation
               owned, directly or indirectly, by the stockholders of the Company
               in substantially the same proportions as their ownership of stock
               of the Company.

          (t)  "Person"  shall have the meaning set forth in Section  3(a)(9) of
               the  Exchange  Act,  as modified  and used in Sections  13(d) and
               14(d)  thereof,  except  that such term shall not include (1) the
               company,  (2) a trustee  or other  fiduciary  holding  securities
               under an employee benefit plan of the Company, (3) an underwriter
               temporarily  holding  securities  pursuant to an offering of such
               securities or (4) a corporation owned,  directly or indirectly by
               the  stockholders  of  the  Company  in  substantially  the  same
               proportions as their ownership of stock of the Company.

          (u)  "Phantom Stock" shall mean the right, granted pursuant to Section
               II, to  receive  in cash or  shares  the Fair  Market  Value of a
               shares of Company Stock.

          (v)  "Reload Option" shall mean a  Non-Qualified  Stock Option granted
               pursuant to Section 7(c)(5).

          (w)  "Restricted  Stock" shall mean a share of Company  Stock which is
               granted  pursuant  to the terms of Section 10 hereof and which is
               subject to the restrictions set forth in Section 10(c).

          (x)  "Rule 16b-3" shall mean the Rule 16b-3  promulgated  the Exchange
               Act, as amended from time to time.

          (aa) "Securities  Act"  shall  mean the  Securities  Act of  1933,  as
               amended from time to time.

          (bb) "Stand-Alone  SAR"  shall a stock  appreciation  right  which  is
               granted  pursuant  to  Section 9 and which is not  related to any
               Option.

                                       -3-


<PAGE>


          (cc) "Stock  Bonus"  shall  mean a bonus  payable in shares of Company
               Stock granted pursuant to Section 12.

          (dd) "Subsidiary"  shall mean a  "subsidiary  corporation"  within the
               meaning of Section 424(f) of the Code.

          (ee) "Tandem  SAR"  shall  mean a stock  appreciation  right  which is
               granted pursuant to Section 8 and which is related to an Option.

          (ff) "Vesting  Date" shall mean the date  established  by the Board on
               which a share of Restricted Stock or Phantom Stock may vest.

     3. Stock Subject to The Plan.

          (a)  Shares Available for Awards.

               The  maximum  number of  shares of  Company  Stock  reserved  for
               issuance  under the Plan shall be  1,000,000  shares  (subject to
               adjustment as provided herein). Such shares may be authorized but
               unissued  Company  Stock or authorized  and issued  Company Stock
               held in the  Company's  treasury.  The Board may direct  that any
               stock  certificate  evidencing shares issued pursuant to the Plan
               shall  bear  a  legend   setting  forth  such   restrictions   on
               transferability as may apply to such shares pursuant to the Plan.

               The grant of a Tandem  SAR shall not  reduce the number of shares
               of Company  Stock with respect to which  Incentive  Awards may be
               granted pursuant to the Plan.

          (b)  Adjustment for Change in Capitalization.

               In the event that the Board shall  determine that any dividend or
               other  distribution  (whether in the form of cash, Company Stock,
               or  other  property),  recapitalization,   Company  Stock  split,
               reverse    Company   Stock   split,    reorganization,    merger,
               consolidation,   spin-off,  combination,   repurchase,  or  share
               exchange,  or other similar corporate function or event,  affects
               the Company Stock such that an adjustment is appropriate in order
               to prevent  dilution or enlargement of the rights of Participants
               under the Plan, then the Board shall make such equitable  changes
               or adjustments as it deems necessary or appropriate to any or all
               of (1) the number and kind of shares of Company  Stock  which may
               then be issued  in  connection  with  Incentive  Awards,  (2) the
               number and kind of shares of Company  Stock issued or issuable in
               respect of outstanding  Incentive Awards, (3) the exercise price,
               grant price or purchase  price  relating to any Incentive  Award,
               and (4) the maximum number of shares subject to Incentive  Awards
               which may be awarded to any  employee  during any tax year of the
               Company;  provided that, with respect to Incentive Stock Options,
               such  adjustment  shall be made in accordance with Section 424 of
               the Code.

          (c)  Re-use of Sharer.

               The  following   shares  of  Company  Stock  shall  again  become
               available for Incentive  Awards:  except as provided  below,  any
               shares  subject to an Incentive  Award that remain  unissued upon
               the  cancellation,  surrender,  exchange or  termination  of such
               award for any reason  whatsoever;  and any  shares of  Restricted
               Stock forfeited. Notwithstanding the foregoing, upon the exercise
               of any Incentive Award granted in tandem with any other Incentive
               Awards,  such  related  Awards shall be canceled to the extent of
               the number of shares of Company Stock - as to which the Incentive
               Award is  exercised  and such number of shares shall no longer be
               available for Incentive Awards under the Plan.

                                       -4-


<PAGE>


     4. Administration of The Plan.

     The Plan  shall be  administered  by the  Board.  The Board  shall have the
authority  in its  sole  discretion  subject  to and not  inconsistent  with the
express  provisions  of the plan,  to  administer  the Plan and to exercise  the
powers  and  authorities  either  specifically  granted  to it under the Plan or
necessary or advisable in the  administration  of the Plan,  including,  without
limitation, the authority to grant Incentive Awards; to determine the persons to
whom  and the  time or times at which  Incentive  Awards  shall be  granted;  to
determine the type and number of Incentive  Awards to be granted,  the number of
shares  of Stock  to  which  Incentive  Awards  may  relate  and the  terms  and
conditions,  restrictions  and  performance  criteria  relating to any Incentive
Award and whether,  to what extent,  and under what  circumstances  an Incentive
Award may be settled,  canceled,  forfeited,  exchanged or surrendered;  to make
adjustments in the performance  goals in recognition of unusual or non-recurring
events affecting the Company or the financial  statements of the Company,  or in
response to changes in applicable laws,  regulations,  or accounting principles;
to construe and interpret the Plan and any Incentive Award; to prescribe,  amend
and rescind rules and  regulations  relating to the Plan; to determine the terms
and  provisions  of  Agreements;  and to make all  other  determinations  deemed
necessary or advisable for the administration of the Plan.

     The Board may, in its absolute  discretion,  without amendment to the Plan,
(a) accelerate the date on which any Option or Stand-Alone SAR granted under the
Plan  becomes  exercisable,  waive or amend  the  operation  of Plan  provisions
respecting  exercise after  termination of employment or otherwise adjust any of
the terms of such Option or Stand-Alone SAR, and (b) accelerate the Vesting Date
or Issue Date, or waive any  condition  imposed  hereunder,  with respect to any
share of Restricted  Stock,  Phantom Stock or other Incentive Award or otherwise
adjust any of the terms applicable to any such Incentive Award.

     No  member  of the  Board  shall be  liable  for any  action,  omission  or
determination  relating to the Plan,  and the Company  shall  indemnify  (to the
extent  permitted  under  Nevada  law and the  bylaws of the  Company)  and hold
harmless each member of the Board and each other employee of the Company to whom
any duty or power relating to the  administration  or interpretation of the Plan
has been  delegated  against  any cost or expense  (including  counsel  fees) or
liability  (includes  any sum paid in settlement of a claim with the approval of
the Board) arising out of any action,  omission or determination relating to the
plan,  unless, in either case, such action,  omission or determination was taken
or made by such director or employee in bad faith and without  reasonable belief
that it was in the best interests of the Company.

     5.  Eligibility.  The persons  who shall be  eligible to receive  Incentive
Awards pursuant to the Plan shall be such directors,  officers,  consultants and
other employees of the Company as the Board shall select from time to time.

     6. Awards under the Plan; Agreement.

     The  Board may grant  Options,  Tandem  SARS,  Stand-Along  SARS  shares of
Restricted  Stock,  shares of Phantom  Stock,  Stock Bonuses and Other Awards in
such amounts and with such terms and  conditions  as the Board shall  determine,
subject to the provisions of the Plan.  Each  Incentive  Award granted under the
Plan  (except an  unconditional  Stock bonus) shall be evidenced by an Agreement
which shall contain such provisions as the Board may in its sole discretion deem
necessary or desirable.  By accepting an Incentive Award, a Participant  thereby
agrees that the award shall be subject to all of the terms and provisions of the
Plan and the applicable Agreement.

     7. Options.

          (a)  Identification of Options.

               Each  Option  shall  be  clearly  identified  in  the  applicable
               Agreement as either an Incentive  Stock Option or a Non-Qualified
               Stock Option.

          (b)  Exercise price.

                                       -5-


<PAGE>


               Each  Agreement  with  respect  to an Option  shall set forth the
               amount (the "option  exercise  price")  payable by the grantee to
               the Company  upon  exercise of the  Option.  The option  exercise
               price per  share  shall be  determined  by the  Board;  provided,
               however,  that in the  case of an  Incentive  Stock  Option,  the
               option  exercise  price  shall in no event be less  than the Fair
               Market  Value of a share of Company  Stock on the date the Option
               is granted.

          (c)  Term and Exercise of Options.

               (1)  Unless  the  applicable  Agreement  provides  otherwise,  an
                    Option shall be  exercisable  as to  one-third  (1/3) of the
                    shares  covered  thereby  on the  date  of  grant,  with  an
                    additional   one-third   (1/3)  of  such   Option   becoming
                    cumulatively  exercisable  on each of the first  and  second
                    anniversaries   of  the  date  of  grant.  The  Board  shall
                    determine  the  expiration  date of each  Option;  provided,
                    however, that no Incentive Stock Option shall be exercisable
                    more than 10 years after the due of grant.

               (2)  Notwithstanding  the provisions of subsection (1) above, the
                    exercisability of Options granted pursuant to this Section 7
                    may  be  subject  to  the   attainment  by  the  Company  of
                    performance goals pre-established by the Board, based on one
                    or more of the  following  criteria:  (A)  return  on  total
                    stockholder equity, (B) earnings per share of Company Stock;
                    (C) net income (before or after taxes);  (D) earnings before
                    interest,   taxes,   depreciation  and   amortization;   (E)
                    revenues;  (F) return on assets;  (G) market share; (H) cost
                    reduction  goals;  (I) any  combination  of, or a  specified
                    increase  in,  any of the  foregoing;  and  (J)  such  other
                    criteria  as  the  Board  may  approve;  in  each  case,  as
                    determined in accordance with generally accepted  accounting
                    principles.  The  exercisability  of  Options  (or  portions
                    thereof)  under this  subsection  (2) shall not be effective
                    unless the attainment of such performance  measures has been
                    certified by the Board.

               (3)  An Option  may be  exercised  for all or any  portion of the
                    shares  as to  which  it is  exercisable,  provided  that no
                    Partial  Exercise  of an  Option  shall be for less than 100
                    shares of Company Stock.  The Partial  Exercise of an Option
                    shall not cause the expiration,  termination or cancellation
                    of the remaining portion thereof.

               (4)  An Option  shall be exercised  by  delivering  notice to the
                    Company's   principal   office,  to  the  attention  of  its
                    Secretary.   Such  notice  shall  be   accompanied   by  the
                    applicable Agreement,  shall specify the number of shares of
                    Company  Stock  with  respect  to which the  Option is being
                    exercised  and the effective  date of the proposed  exercise
                    and shall be signed by the  Participant or other person then
                    having the right to exercise the Option.  Payment for shares
                    of Company  Stock  purchased  upon the exercise of an Option
                    shall be made on the effective  date of such exercise by one
                    or a combination of the following  means;  (A) in cash or by
                    personal  check,  certified  check,  bank cashier's check or
                    wire  transfer;  (B) in shares of Company Stock owned by the
                    Participant  prior to the date of  exercise  and  valued  at
                    their  Fair  Market  Value  on the  effective  date  of such
                    exercise;  (C) by authorizing  the Company to withhold whole
                    shares of Company  Stock which would  otherwise be delivered
                    upon  exercise  of the option  having a Fair  Market  value,
                    determined  as  of  the  date  of  exercise,  equal  to  the
                    aggregate purchase price payable by reason of such exercise;
                    (D) in cash by a broker-dealer  acceptable to the Company to
                    whom the optionee has  submitted  an  irrevocable  notice of
                    exercise;  or (E) by such other  provision  as the Board may
                    from  time to time  authorize.  The  Board  shall  have sole
                    discretion to  disapprove of an election  pursuant to any of
                    clauses  (B) - (E)  and in the  case of an  optionee  who is
                    subject to Section 16 of the  Exchange  Act, the Company may
                    require  that  the  method  of  making  such  payment  be in
                    compliance with

                                       -6-


<PAGE>


                    Section  16 and the rules and  regulations  thereunder.  Any
                    payment in shares of Company  Stock shall be effected by the
                    delivery of such  shares to the  Secretary  of the  Company,
                    duly endorsed in blank or  accompanied  by stock powers duly
                    executed in blank,  together  with any other  documents  and
                    evidences as the Secretary of the Company shall require.

               (5)  Certificates  for shares of Company Stock Purchased upon the
                    exercise  of an  Option  shall be  issued in the name of the
                    Participant or other person entitled to receive such shares,
                    and  delivered  to the  Participant  or such other person as
                    soon as  practicable  following the effective  date on which
                    the Option is exercised.

               (6)  The Board shall have the  authority to specify,  at the time
                    of grant or, with respect to Non-Qualified Stock Options, at
                    or after  the time of  grant,  that a  Participant  shall be
                    granted  a new  Non-Qualified  Stock IP  Option  (a  "Reload
                    Option")  for a number  of  shares  equal to the  number  of
                    shares  surrendered by the Participant  upon exercise of all
                    or a part of an Option in the  manner  described  in Section
                    7(c)(3)(ii) above,  subject to the availability of shares of
                    Company  Stock under the Plan at the time of such  exercise.
                    Reload Options shall be subject to such conditions as may be
                    specified  by the Board in its  discretion,  subject  to the
                    terms of the Plan.

          (d)  Limitations on Incentive Stock Options.

               (1)  To the extent that the aggregate Fair Market Value of shares
                    of Company  Stock  with  respect  to which  Incentive  Stock
                    Options are  exercisable for the first time by a Participant
                    during any calendar  year under the Plan and any other stock
                    option  plan of the  Company  shall  exceed  $100,000,  such
                    Options  shall be treated as  Non-Qualified  Stock  Options.
                    Such Fair Market Value shall be determined as of the date on
                    which such Incentive Stock Option is granted.

               (2)  No Incentive  Stock  Option may be granted to an  individual
                    if, at the time of the proposed grant,  such individual owns
                    (or is deemed to own under the Code) stock  possessing  more
                    than ten percent of the total  combined  voting power of all
                    classes  of stock of the  Company  unless  (i) the  exercise
                    price of such Incentive Stock Option is at least 110 percent
                    (110%) of the Fair Market Value of a share of Company  Stock
                    at the time such Incentive  Stock Option is granted and (ii)
                    such  Incentive  Stock Option is not  exercisable  after the
                    expiration of five years from the date such Incentive  Stock
                    Option is granted.

          (e)  Effect of Termination of Employment.

               (1)  Unless the applicable  Agreement provides otherwise,  in the
                    event that the employment of a Participant  with the Company
                    shall terminate for any reason other than Cause,  Disability
                    or death,  (A) Options granted to such  Participant,  to the
                    extent  that  they  are  exercisable  at the  time  of  such
                    termination, shall remain exercisable until the date that is
                    three  months  after  such  termination,  on which date they
                    shall expire at the close,  and (B) Options  granted to such
                    Participant, to the extent that they were not exercisable at
                    the time of such  termination,  shall expire at the close of
                    business on the date of such  termination.  The  three-month
                    period  described in this Section  7(e)(1) shall be extended
                    to one year from the date of such  termination  in the event
                    of the Participant's  death during such three-month  period.
                    Notwithstanding   the   foregoing,   no   Option   shall  be
                    exercisable after the expiration of its term.

               (2)  Unless the applicable  Agreement provides otherwise,  in the
                    event the employment of a Participant with the Company shall
                    terminate as of the Disability or death of the  Participant,
                    (A) Options  granted to such  Participant to the extent that
                    they were

                                       -7-


<PAGE>


                    exercisable  at the time of such  termination,  shall remain
                    exercisable until the first anniversary of such termination,
                    on which date they shall expire,  and (B) Options granted to
                    such   Participant,   to  the  extent  that  they  were  not
                    exercisable at the time of such termination, shall expire at
                    the  close  of  business  on the  date of such  termination;
                    provided, however, that no Option shall be exercisable after
                    the expiration of its term.

               (3)  in  the  event  of  the   termination  of  a   Participant's
                    employment  for  Cause,  all  outstanding  options  to  such
                    Participant  shall expire at the commencement of business on
                    the date of such termination.

          (f)  Acceleration of Exercise Date Upon Change in Control.

     Upon the  occurrence of a Change in Control,  each Option granted under the
Plan and outstanding at such time shall become fully and immediately exercisable
and shall remain exercisable until its expiration, termination or cancellation.





                      [This Space Intentionally Left Blank]

                                       -8-


<PAGE>


     8. Tandem SARs.

     The Board may grant in connection with any Option granted  hereunder one or
more SARS  relating to a number of shares of Company Stock less than or equal to
the number of shares of Company  Stock subject to the related  Option.  A Tandem
SAR may be granted in connection  with an Option only at the same time that such
Option is granted:  provided,  however a Tandem SAR granted in connection with a
Non-Qualified  Stock  Option  may be  granted  subsequent  to the time that such
Non-Qualified Stock Option is granted.

          (a)  Benefit Upon Exercise.

               The exercise of a Tandem SAR with respect to any number of shares
               of Company Stock shall entitle the Participant to a cash payment,
               for each such  share,  equal to the excess of (1) the Fair Market
               Value of a share of Company  Stock on the exercise  date over (2)
               the option  exercise  price of the related  Option.  Such payment
               shall be made as soon as practicable  after the effective date of
               such exercise.

          (b)  Term and Exercise of Tandem SAR.

               (1)  A Tandem SAR shall be exercisable  only if and to the extent
                    that its related Option is exercisable.

               (2)  The  exercise  of a Tandem  SAR with  respect to a number of
                    shares  of  Company  Stock  shall  cause the  immediate  and
                    automatic cancellation of its related Option with respect to
                    an equal number of shares.  The exercise of an Option or the
                    cancellation,  termination or expiration of an Option (other
                    than  pursuant to this Section  8(b)(2)),  with respect to a
                    number of shares of Company  Stock shall cause the automatic
                    and immediate  cancellation  of any related Tandem Shares to
                    the extent of the number of shares of Company  Stock subject
                    to such Option which is so exercised,  canceled,  terminated
                    or expired.

               (3)  A Tandem SAR may be exercised  for all or any portion of the
                    shares  as to which  it is  exercisable;  provided,  that no
                    Partial  Exercise  of a Tandem SAR shall be with  respect to
                    less than 100 shares of Company Stock.

               (4)  No Tandem SAR shall be assignable or transferable  otherwise
                    than together with its related Option.

               (5)  A Tandem SAR shall be exercised by delivering  notice to the
                    Company's   principal   office,  to  the  attention  of  its
                    Secretary.   Such  notice  shall  be   accompanied   by  the
                    applicable Agreement,  shall specify the number of shares of
                    Company  Stock with respect to which the Tandem SAR is being
                    exercised  and the effective  date of the proposed  exercise
                    and shall be signed by the  Participant or other person then
                    having the right to exercise  the Option to which the Tandem
                    SAR is related.

     9. Stand-Alone SARs.

          (a)  Exercise Price.

               The  exercise  price  per  share of a  Stand-Alone  SAR  shall be
               determined by the Board at the time of grant.

          (b)  Benefit Upon Exercise.

               The exercise of a  Stand-Alone  SAR with respect to any number of
               shares of  Company  Stock  shall  entitle  the  Participant  to a
               payment, for each such share, equal to the excess of (1) the Fair
               Market  Value of a share of Company  Stock on the  exercise  date
               over (2) the exercise

                                       -9-


<PAGE>


               price of the Stand-Alone SAR. Such payments shall be made as soon
               as  practicable  after such  exercise,  in cash and/or  shares of
               Company Stock, as determined by the Board.

          (c)  Term and Exercise of Stand-Alone SARs.

               (1)  Unless  the  applicable  Agreement  provides  otherwise,   a
                    Stand-Alone SAR shall become cumulatively  exercisable as to
                    one-third  (1/3) of shares  covered  thereby  on the date of
                    grant,   with  an   additional   one-third   (1/3)  of  such
                    Stand-Alone SAR to become  cumulatively  exercisable on each
                    of the first and second  anniversaries of the date of grant.
                    The  Board  shall  determine  the  expiration  date  of each
                    Stand-Alone SAR.

               (2)  A Stand-Alone SAR may be exercised for all or any portion of
                    the shares as to which it is exercisable;  provided, that no
                    Partial  Exercise of a Stand-Alone SAR shall be with respect
                    to less than 100 shares of Company Stock.

               (3)  A Stand-Alone SAR shall be exercised by delivering notice to
                    the  Company's  principal  office,  to the  attention of its
                    Secretary.   Such  notice  shall  be   accompanied   by  the
                    applicable Agreement,  shall specify the number of shares of
                    Company Stock with respect to which the  Stand-Alone  SAR is
                    being  exercised,  and the  effective  date of the  proposed
                    exercise, and shall be signed by the Participant.

          (d)  Effect of Termination of Employment.

               The  provisions  set forth in  Section  7(c) with  respect to the
               exercise of Options  following  termination  of employment  shall
               apply as well to such exercise of Stand-Alone SARS.

          (e)  Acceleration of Exercise Date Upon Change in Control.

               Upon the occurrence of a Change in Control,  any  Stand-Alone SAR
               outstanding  at such time  shall  become  fully  and  immediately
               exercisable  and shall remain  exercisable  until its expiration,
               termination or cancellation.

     10. Restricted Stock.

          (a)  Issue Date and Vesting Date.

               At the time of the grant of shares of Restricted Stock, the Board
               shall  establish  an Issue Date or Issue Dates and a Vesting Date
               or Vesting  Dates  with  respect  to such  shares.  The Board may
               divide such shares into classes and assign a different Issue Date
               and/or Vesting Date for each class. If the grantee is employed by
               the  Company on an Issue  Date  (which may be the date of grant),
               the  specified  number  of shares of  Restricted  Stock  shall be
               issued  in  accordance  with the  provisions  of  Section  10(c),
               provided  that  all  conditions  to the  vesting  of a  share  of
               Restricted Stock imposed pursuant to Section 10(b) are satisfied,
               and except as provided in Section  10(g),  upon the occurrence of
               the Vesting  Date with  respect to a share of  Restricted  Stock,
               such  shares  shall vest and the  restrictions  of Section  10(c)
               shall lapse.

          (b)  Conditions to Vesting.

               At the time of the grant of shares of Restricted Stock, the Board
               may impose such restrictions or conditions to the vesting of such
               as it, in its absolute discretion, deems appropriate.

          (c)  Restrictions on Transfer Prior to Vesting.

               Prior to the vesting of a share of Restricted  Stock, no transfer
               of a  Participant's  rights with  respect to such share,  whether
               voluntary or involuntary, by operation of law or otherwise, shall
               be  permitted.  Immediately  upon any  attempt to  transfer  such
               rights, such share, and all of the rights related thereto,  shall
               be forfeited by the Participant.

                                      -10-


<PAGE>


          (d)  Dividends on Restricted Stock.

               The Board in its  discretion  may require that any dividends paid
               on  shares  of  Restricted  Stock  be held in  escrow  until  all
               restrictions on such sham have lapsed.

          (e)  Issuance of Certificates.

               (1)  Reasonably  promptly  after the Issue  Date with  respect to
                    shares of  Restricted  Stock,  the Company shall cause to be
                    issued a stock  certificate,  registered  in the name of the
                    Participant  to whom such  shares were  granted,  evidencing
                    such shares;  provided that the Company shall not cause such
                    a stock  certificate  to be issued  unless it has received a
                    stock  power duly  endorsed  in blank  with  respect to such
                    shares. Each such stock certificate shall bear the following
                    legend:

                    The  transferability  of this  certificate  and  the  shares
                    represented  hereby are subject to the  restrictions,  terms
                    and   conditions   (including   forfeiture   provisions  and
                    restrictions  against  transfer)  contained in the Wade Cook
                    Financial  Corporation  1997  Stock  Incentive  Plan  and an
                    agreement  entered into between the registered owner of such
                    shares and the Company.  A copy of the Plan and Agreement is
                    on file  in the  office  of the  Secretary  of the  Company.
                    ------------------------------------------------------------

     Such legend  shall not be removed  until such  shares vest  pursuant to the
terms hereof.

               (2)  Each  certificate  issued  pursuant to this  Section  10(e),
                    together  with the stock  powers  relating  to the shares of
                    Restricted  Stock  evidenced by such  certificate,  shall be
                    held by the Company unless the Board determines otherwise.

          (f)  Consequences of Vesting.

               Upon the vesting of a share of Restricted  Stock  pursuant to the
               terms hereof,  the restrictions of Section 10(c) shall lapse with
               respect  to such  share.  Reasonably  promptly  after a share  of
               Restricted  Stock vests,  the Company shall cause to be delivered
               to  the   Participant  to  whom  such  shares  were  granted,   a
               certificate  evidencing such share,  free of the legend set forth
               in Section 10(c).

          (g)  Effect of Termination of Employment.

               (1)  Subject to such other  provision  as the Board may set forth
                    in the applicable  Agreement,  and to the Board's  amendment
                    authority  pursuant to a  Participant's  employment  for any
                    reason  other  than  Cause,  any and  all  shares  to  which
                    restrictions on  transferability  apply shall be immediately
                    forfeited  by  the   Participant  and  transferred  to,  and
                    reacquired by, the Company;  provided that if the Board,  in
                    its sole  discretion,  shall  within  thirty (30) days after
                    such  termination  of employment  notify the  participant in
                    writing of its decision  not to transfer  the  Participant's
                    rights in such shares,  then the Participant  shall continue
                    to be the owner of such  shares  subject to such  continuing
                    restrictions  as the Board may prescribe in such notice.  In
                    the  event  of a  forfeiture  of  shares  pursuant  to  this
                    section,  the Company shall repay to the Participant (or the
                    Participant's estate) any amount paid by the Participant for
                    such shares. In the event that the Company requires a return
                    of  shares,  it shall  also  have the right to  require  the
                    return of all  dividends  paid on such  shares,  whether  by
                    termination  of any  escrow  arrangement  under  which  such
                    dividends are held, or otherwise.

               (2)  In  the  event  of  the   termination  of  a   Participant's
                    employment for Cause all shares of Restricted  Stock granted
                    to such participant  which have not vested as of the date of
                    such  termination  shall  immediately  be  returned  to  the
                    Company, together with any dividend

                                      -11-


<PAGE>


                    paid on such shares,  in return for which the Company  shall
                    repay to the Participant  amount Paid by the Participant for
                    such shares.

          (h)  Effect of Change in Control.

               Upon the  occurrence  of a Change  in  Control,  all  outstanding
               shares of  Restricted  Stock  which have not  theretofore  vested
               shall  immediately  vest and all  restrictions on such Restricted
               Stock shall immediately lapse.

          (i)  Special Provisions Regarding Restricted Stock.

               Notwithstanding   anything  to  the  contrary  contained  herein,
               Restricted Stock granted pursuant to this Section 10 may be based
               on  the  attainment  by  the  Company,   of   performance   goals
               preestablished  by  the  Board,  based  on  one  or  more  of the
               following  criteria:  (1) return on total stockholder equity; (2)
               earnings per share of Company  Stock;  (3) net income  (before or
               after taxes); (4) earnings before interest,  taxes,  depreciation
               and amortization;  (5) revenues (6) return on assets;  (7) market
               sham;  (8) cost reduction  goals;  (9) any  combination  of, or a
               specified increase in, any of the foregoing;  and (10) such other
               criteria as the Board may approve; in each case, as determined in
               accordance with generally accepted  accounting  principles.  Such
               shares of Restricted  Stock shall be released  from  restrictions
               only  after  attainment  of such  performance  criteria  has been
               certified by the Board.

     11. Phantom Stock.

          (a)  Vesting Date.

               At the time of the grant of shares of  Phantom  Stock,  the Board
               shall  establish a Vesting Date or Vesting  Dates with respect to
               such  shares.  The Board may divide such shares into  classes and
               assign a different  Vesting Date for each class provided that all
               conditions  to the  vesting of a share of Phantom  Stock  imposed
               pursuant to Section 11(c) are  satisfied,  and except as provided
               in Section  11(d) upon the  occurrence  of the Vesting  Date with
               respect to a share of Phantom Stock, such share shall vest.

          (b)  Benefit Upon Vesting.

               Upon the  vesting of a share of Phantom  Stock,  the  Participant
               shall be entitled to receive  within 30 days of the date on which
               such share vests,  an amount in cash and/or of Company Stock,  as
               determined by the Board,  equal to the sum of (1) the Fair Market
               Value of a share of Company Stock on the date on which such share
               of Phantom  Stock  vests,  and (2) the  aggregate  amount of cash
               dividends  paid with  respect to a share of Company  Stock during
               the period  commencing  on the date on which the share of Phantom
               Stock was granted and terminating on the date on which such share
               vests.

          (c)  Conditions of Vesting.

               At the time of the grant of shares of  Phantom  Stock,  the Board
               may impose such restrictions or conditions to the vesting of such
               share as it, in its absolute discretion, deems appropriate.

          (d)  Effect of Termination of Employment.

               Subject to such other provision as the Board may set forth in the
               applicable  Agreement,  and to the  Board's  amendment  authority
               pursuant  to  Section 4,  shares of  Phantom  Stock that have not
               vested,  together  with any  dividends  credited on such  Shares,
               shall  be  forfeited  upon  the   Participant's   termination  of
               employment for any reason.

          (e)  Effect Of Change in Control.

                                      -12-


<PAGE>


               Upon the  occurrence  of a Change  in  Control,  all  outstanding
               shares of Phantom Stock which have not  theretofore  vested shall
               immediately  vest and payment in respect of such shares  shall be
               made in accordance with the term of this Plan.

          (f)  Special Provisions Regarding Awards.

               Notwithstanding  anything to the contrary  contained herein,  the
               vesting of Phantom Stock granted  pursuant to this Section 11 may
               be based on the  attainment  by the Company of one or more of the
               performance  criteria set forth in Section 10(i) hereof,  in each
               case,  as  determined  in  accordance  with  generally   accepted
               accounting principles.  No payment in respect of any such Phantom
               Stock award will be paid until the  attainment of the  respective
               performance criteria have been certified by the Board.

     12. Stock Bonuses.

     In the event that the Board grants a Stock  Bonus,  a  certificate  for the
shares of Company Stock  comprising such Stock Bonus shall be issued in the name
of the Participant to whom such grant was made and delivered to such Participant
as soon as practicable after the date on which such Stock Bonus is payable.

     13. Other Awards.

     Other forms of Incentive Awards ("Other Awards") valued in whole or in part
by reference to, or otherwise based on Company Stock may be granted either alone
or in  addition  to other  Incentive  Awards  under  the  Plan.  Subject  to the
provisions  of the Plan,  the Board shall have sole and  complete  authority  to
determine  the persons to whom and the time or times at which such Other  Awards
shall be granted,  the number of shares of Company Stock to be granted  pursuant
to such Other Awards and all other conditions of such Other Awards.

     14. Rights As A Stockholder

     No person shall have any rights as a stockholder with respect to any shares
of Company Stock covered by or relating to any Incentive Award until the date of
issuance of a stock certificate with respect to such shares. Except as otherwise
expressly  provided in Section 3(c), no adjustment to any Incentive  Award shall
be made for  dividends or other rights for which the record date occurs prior to
the date such stock certificate is issued.

     15. No Special Employment Rights; No Right To Incentive Award.

     Nothing  contained  in the  Plan or any  Agreement  shall  confer  upon any
Participant  any right with respect to the  continuation  of  employment  by the
Company or interfere  in any way with the right of the  Company,  subject to the
terms of any  separate  employment  agreement  to the  contrary,  at any time to
terminate  employment  or to  increase  or  decrease  the  compensation  of  the
Participant.

     No person shall have any or right to receive an Incentive Award  hereunder.
The Board's  granting of an Incentive  Award to a participant  at any time shall
neither require the Board to grant any other Incentive Award to such Participant
or any other person at any time,  or preclude  the Board from making  subsequent
grants to such Participant or any other person.

     16. Securities Matters.

          (a)  The  Company   shall  be  under  no   obligation  to  effect  the
               registration  pursuant to the  Securities Act of any interests in
               the Plan or any shares of Company Stock to be issued hereunder or
               to   effect   similar    compliance   under   any   state   laws.
               Notwithstanding  anything  herein to the  contrary,  the  Company
               shall  not be  obliged  to cause to be issued  or  delivered  any
               certificates  evidencing  shares of Company Stock pursuant to the
               Plan unless and until the Company is advised by its counsel  that
               the issuance and delivery of such certificates is in

                                      -13-


<PAGE>


               compliance with all applicable laws,  regulations of governmental
               authority  and the  requirements  of any  securities  exchange on
               which shares of Company Stock are traded.  The Board may require,
               as a condition  of the  issuance  and  delivery  of  certificates
               evidencing  shares of Company Stock pursuant to the terms hereof,
               that the recipient of such  certificates make such agreements and
               representations, and that such certificates bear such legends, as
               the Board, in its sole discretion, deems necessary or desirable.

          (b)  The transfer of any shares of Company  Stock  hereunder  shall be
               effective  only at such time as counsel to the Company shall have
               determined  that the  issuance  and delivery of such shares is in
               compliance with all applicable laws,  regulations of governmental
               authority  and the  requirements  of any  securities  exchange on
               which shares of Company  Stock are traded.  The Board may, in its
               sole  discretion,  defer the  effectiveness  of any  transfer  of
               shares of Company Stock  hereunder in order to allow the issuance
               of  such  shares  to  be  made  pursuant  to  registration  or an
               exemption  from  registration  or other  methods  for  compliance
               available under federal or state securities laws. The Board shall
               inform the  Participant  in writing of such decision to defer the
               effectiveness  of a transfer.  During the period of such deferral
               in  connection  with the exercise of an Option,  the  Participant
               may, by written  notice,  withdraw  such  exercise and obtain the
               refund of any amount paid with respect thereto.

     17. Withholding Taxes.

     Whenever  cash is to be paid  pursuant to an Incentive  Award,  the Company
shall have the right to deduct  therefrom  an amount  sufficient  to satisfy any
federal, state and local withholding tax requirements related thereto.

     Whenever  shares  of  Company  Stock  are to be  delivered  pursuant  to an
Incentive  Award, the Company shall have the right to require the Participant to
remit to the Company in cash an amount sufficient to satisfy any federal,  state
and local withholding tax requirements related thereto. With the approval of the
Board, a Participant  may satisfy the foregoing  requirement by electing to have
the Company  withhold from delivery shares of Company Stock having a value equal
to the amount of tax to be  withheld.  Such shares shall be valued at their Fair
Market Value on the date of which the amount of tax to be withheld is determined
(the "Tax Date").  Fractional  share  amounts  shall be settled in cash.  Such a
withholding  election  may be made with  respect  to all or any  portion  of the
shares of Company Stock to be delivered pursuant to an Incentive Award.

     18. Notification of Election under Section 83(b) of the Code.

     If any  Participant  shall, in connection with the acquisition of shares of
Company Stock under the Plan, make the election permitted under Section 83(b) of
the Code, such  Participant  shall notify the Company of such election within 10
days of filing notice of election with the Internal Revenue Service.

     19. Notification Upon Disqualifying Disposition Under Section 421(b) of the
Code.

     Each Agreement with respect to an Incentive  Stock Option shall require the
Participant to notify the Company of any  disposition of shares of Company Stock
issued pursuant to the exercise of such Option under the circumstances described
in Section 421(b) of the Code (relating to certain disqualifying  dispositions),
within 10 days of such disposition.

     20. Amendment Or Termination of The Plan.

     The Board  may,  at any time,  suspend or  terminate  the Plan or revise or
amend it in any respect whatsoever, provided, however, that stockholder approval
shall be required if and to the extent the Board  determines  that such approval
is appropriate for purposes of satisfying Section 422 of the Code or Rule 16b-3.
Incentive  Awards  may be granted  under the Plan  prior to the  receipt of such
stockholder  approval  but each such grant  shall be subject in its  entirety to
such approval and no award may be exercised, vested or otherwise satisfied prior
to the receipt of such approval. Nothing herein shall restrict

                                      -14-


<PAGE>


the Board's ability to exercise its discretionary  authority pursuant to Section
4, which  discretion may be exercised  without  amendment to the Plan. No action
hereunder may,  without the consent of a Participant,  reduce the  Participant's
rights under, any outstanding Incentive Award.

     21. Transfers of Incentive Awards.

     Options granted under the Plan shall not be transferable except (a) by will
or the laws of descent and distribution;  (b) pursuant to a "qualified  domestic
relations  order" as such term is  defined  in the  Employee  Retirement  Income
Security Act of 1974, as amended;  or (c) as specifically  provided  below.  Any
Participant  may transfer  Non-Qualified  Stock Options to members of his or her
Immediate  Family (as defined below) if (1) the Agreement  pursuant to which the
Option was granted to provides,  (2) such  agreement  was approved by the Board,
and (3) the  Participant  does not receive any  consideration  for the transfer.
"Immediate  Family" means children,  grandchildren and spouse of the Participant
or one or more trusts for the benefit of such family members or  partnerships in
which such family members are the only partners.  Any Non-Qualified Stock Option
agreement may be amended to provide for the transferability  feature as outlined
above,  provided  that such  amendment is approved by the Board.  Any Option not
granted pursuant to an Agreement expressly  permitting its transfer shall not be
transferable.  During the lifetime of the Participant,  options may be exercised
only  by  the  Participant,   the  guardian  or  legal   representative  of  the
Participant, or the transferee as permitted under this Section 21(c).

     22. Expenses and Receipts.

     The  expenses  of the  Plan  shall  be paid by the  Company.  Any  proceeds
received by the Company in connection  with any Incentive Award will be used for
general corporate purposes.

     23. Failure to Comply.

     In addition to the remedies of the Company  elsewhere  provided for herein,
failure by a Participant  (or  beneficiary)  to comply with any of the terms and
conditions  of the Plan or the  applicable  Agreement,  unless  such  failure is
remedied by such  Participant (or  beneficiary)  within ten days after notice of
such failure to the Board,  shall be grounds for the cancellation and forfeiture
of such  Incentive  Award,  in whole or in part,  as the Board,  in its absolute
discretion, may determine.

     24. Effective Date and Term of Plan.

     The Plan became  effective  on the  Effective  Date,  but the Plan (and any
grants of Incentive Awards made prior to shareholder approval of the Plan) shall
be subject to the requisite approval of the stockholders of the Company.  In the
absence of such approval,  such Incentive Awards shall be null and void.  Unless
earlier  terminated by the Board,  the right to grant Incentive Awards under the
Plan will terminate on the tenth  anniversary of the Effective  Date.  Incentive
Awards  outstanding at Plan termination will remain in effect according to their
terms and the provisions of the Plan.

     25. Applicable Law.

     Except to the extent preempted by any applicable federal law, the Plan will
be  construed  and  administered  in  accordance  with the laws of the  State of
Nevada, without reference to its principles of conflicts of law.

     26. Participant Rights.

     No Participant shall have any claim to be granted any award under the Plan,
and there is no obligation for uniformity of treatment for Participants.  Except
as provided  specifically  herein, a Participant or a transferee of an Incentive
Award shall have no rights as a stockholder  with respect to any shares  covered
by any award until the date of the issuance of a Company  Stock  certificate  to
him or her for such shares.

                                      -15-


<PAGE>


     27. Unfunded Status of Awards.

     The Plan is intended to  constitute  an  "unfunded"  plan for incentive and
deferred  compensation.  With  respect  to  any  payments  not  yet  made  to  a
Participant pursuant to an Incentive Award, nothing contained in the Plan or any
Agreement shall give any such Participant any rights that are greater than those
of a general creditor of the Company.

     28. No Fractional Shares.

     No fractional shares of Company Stock shall be issued or delivered pursuant
to the Plan. The Board shall determine  whether cash, other Incentive Awards, or
other  property  shall be  issued or paid in lieu of such  fractional  shares or
whether  such  fractional  share or any rights  thereto  shall be  forfeited  or
otherwise eliminated.

     29. Beneficiary.

     A  Participant  may  file  with  the  Board  a  written  designation  of  a
beneficiary on such form as may be prescribed by the Board and may, from time to
time, amend or revoke such designation,  if no designated  beneficiary  survives
the Participant, the executor or administrator of the Participant's estate shall
be deemed to be the grantee's beneficiary.

     30. Interpretation.

     The Plan is  designed  and  intended  to comply with Rule 16b-3 and, to the
extent  applicable,  with Section 162(m) of the Code, and all provisions  hereof
shall be construed in a manner to so comply.

     31. Severability.

     If any  provision of the Plan is held to be invalid or  unenforceable,  the
other  provisions  of the Plan shall not be affected  but shall be applied as if
the invalid or unenforceable provision had not been included in the Plan.







                      [This Space Intentionally Left Blank]

                                      -16-





                                                                    Exhibit 10.2

                                  WADE B. COOK
                       EXCLUSIVE PRODUCT LICENSE AGREEMENT

     This Exclusive  Product License  Agreement (the  "Agreement") is made as of
this 30th day of June, 1998 (the "Effective Date"), by and between Wade B. Cook,
a resident of Washington  State ("COOK"),  and Entity  Planners,  Inc., a Nevada
corporation located at 14675 Interurban Avenue South, Seattle,  Washington 98168
("EPI").

     1.   GRANT OF LICENSE.

          (a)  Distribution  and  Marketing  License.  Subject  to the terms and
               -------------------------------------
conditions of this Agreement,  and that certain Stock Purchase Agreement between
COOK,  EPI and B&C Limited  Liability  Company  ("B&C") dated June 30, 1998 (the
"Purchase  Agreement"),  COOK hereby grants to EPI an exclusive  license to use,
produce,  market,  sell and distribute  the Products  listed in Exhibit A of the
Purchase Agreement in the United States of America (the "Territory"). EPI agrees
not to sell, market or distribute the Products outside the Territory  boundaries
at any international  seminars,  or to utilize the Products and COOK trademarks,
trade  names,  service  marks  and  photographic  images,   likeness  and  audio
recordings to promote or provide offshore entity structuring services.

          (b)  License Conditions. EPI acknowledges and agrees that the Products
               ------------------
and any copies thereof are owned or licensed by COOK and are protected by United
States copyright laws and international treaty provisions.  Therefore,  EPI must
treat the Products like any other copyrighted material,  and agrees not to rent,
lease or lend the Products.  EPI will promptly notify COOK of any  infringements
or alterations of Products or packaging that come to EPI's  attention and assist
COOK in any prosecutions that COOK may undertake.  EPI will not remove, destroy,
obfuscate or conceal any copyright or other proprietary markings or confidential
legends  placed upon or contained  upon the  Products,  and shall  reproduce all
notices and  restricted  rights legend on the Products as directed by COOK.  EPI
will  immediately  advise  COOK of any legal  notices  served on EPI that  might
reasonably be anticipated to affect COOK or its proprietary rights.

          (c)  Trademarks. Subject to the terms and conditions of this Agreement
               ----------
and the Purchase Agreement, COOK grants EPI the non-exclusive license to use and
publish in the Territory any trade name,  service mark or trademark used by COOK
which is  related  to the  Products,  provided  all such  marks and names are so
indicated  by  appropriate  symbol  or  designation  in  advertising  and  other
marketing activities to identify the Products. Such activities may take the form
of magazine  advertising,  direct mail  promotions,  and trade show displays and
such other activities as COOK may approve in advance.

          (d) Right to Use COOK Photographic Image and Audio Recordings. Subject
              ---------------------------------------------------------
to the terms and conditions of this Agreement and the Purchase  Agreement,  COOK
grants EPI the  non-exclusive  license to use and publish in the  Territory  the
photographic  image,  likeness and audio  recordings  of COOK only in connection
with the promotion, marketing and distribution of the Products.

                                      -1-

<PAGE>


          (e)  No Other Rights Granted.  Apart from the grant of rights pursuant
               -----------------------
to this Section,  EPI shall not have the right to engage in any other licensable
activity,  including but not limited to the preparation of derivative works, nor
any  ownership  right,  title or interest,  nor any  security  interest or other
interest,  in the Products or the COOK  photographic  images,  likeness or audio
recordings.

     2.   PAYMENT OF ROYALTIES.

          (a) Royalties. For each copy of the Products and the COOK photographic
              ---------
image,  likeness and audio  recordings  distributed by EPI, EPI shall pay COOK a
royalty in the amount and in the manner specified in the applicable  schedule in
Section  2.2(b) of the Purchase  Agreement (the  "Royalties").  EPI shall pay to
COOK  payments of  Royalties  in the  amounts,  in the manner,  and at the times
specified in Section 2.3 of the Purchase Agreement.

          (b)  Royalty Reports and Records. EPI shall also maintain  reports and
               ---------------------------
records of the distribution and sale of Products, as set forth in Section 2.6 of
the Purchase Agreement.

          (c)  Taxes.  EPI  shall  pay (or  reimburse  COOK  upon  invoice)  all
               -----
national,  state and local sales,  use,  value-added  and other  taxes,  customs
duties and similar tariffs and fees,  imposed by any  jurisdiction  and based on
this Agreement or any deliveries made  hereunder,  exclusive of any income taxes
levied on COOK's net income.

          (d)  Products Licensed "AS-IS". EXCEPT AS PROVIDED ABOVE, THE PRODUCTS
               -------------------------
ARE LICENSED "AS IS" WITHOUT  WARRANTY,  EXPRESS OR IMPLIED,  AS TO PERFORMANCE,
MERCHANTABILITY,  OR FITNESS FOR ANY PARTICULAR  PURPOSE.  THE ENTIRE RISK AS TO
THE RESULTS AND  PERFORMANCE OF THE PRODUCTS IS ASSUMED BY EPI.  Licensee's sole
and  exclusive  remedy in the event of a warranty  claim  hereunder is expressly
limited to the remedies in this Agreement.

     3.   LIMITATION OF LIABILITY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO
EVENT SHALL COOK OR ANYONE ELSE INVOLVED IN THE CREATION,  PRODUCTION,  DELIVERY
OR  LICENSING  OF THE  PRODUCTS  BE  LIABLE  TO EPI OR ANY  THIRD  PARTY FOR ANY
INCIDENTAL,  INDIRECT,  SPECIAL OR CONSEQUENTIAL  DAMAGES,  OR ANY OTHER DAMAGES
WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS,
BUSINESS  INTERRUPTION,  LOSS OF BUSINESS INFORMATION,  OR OTHER PECUNIARY LOSS)
ARISING  OUT OF THE USE OR  INABILITY  TO USE THE  PRODUCT,  WHETHER  OR NOT THE
POSSIBILITY  OR CAUSE OF SUCH  DAMAGES  WAS KNOWN TO COOK.  EXCEPT IN RESPECT OF
LIABILITY  WHICH IS BY LAW  INCAPABLE  OF  EXCLUSION,  IN NO EVENT SHALL  COOK'S
LIABILITY,  (WHETHER BASED ON AN ACTION OR CLAIM IN CONTRACT, TORT OR OTHERWISE)
TO EPI  ARISING  OUT OF OR  RELATING  TO THE ORDER OR  DELIVERY OF ANY UNIT OF A
PRODUCT  EXCEED THE PER UNIT LICENSE FEE  ACTUALLY  PAID BY EPI TO COOK FOR SUCH
PRODUCT.

                                      -2-

<PAGE>


     4.   GOVERNMENTAL APPROVALS; EXPORT LIMITATIONS. EPI shall at all times and
at its own expense strictly comply with all applicable laws, rules,  regulations
and governmental orders, now or hereafter in effect, relating to its performance
of this Agreement.  Without limiting the generality of the foregoing obligation,
EPI specifically  acknowledges that each of the Products and certain information
relating to the Products  supplied to EPI in  accordance  with the terms of this
Agreement  are  subject to United  States  export  controls,  pursuant to Export
Administration  Regulations,  15 C.F.R. Parts 768-799. EPI shall comply strictly
with all requirements of the Export  Administration  Regulations with respect to
each Product.  Without limiting the generality of the foregoing obligation,  EPI
hereby  expressly agrees that,  without the prior written  authorization of COOK
and  the  United   States   Government,   EPI  will  not,  and  will  cause  its
representatives  to agree not to,  export,  re-export,  divert or  transfer  any
Product  to  any  destination,  company  or  person  prohibited  by  the  Export
Administration  Regulations  or other export control laws and  regulations.  EPI
shall make its records  available to COOK at COOK's request,  in order to permit
COOK to  confirm  EPI's  compliance  with its  obligations  as set forth in this
Section 4.

     5.   PROHIBITED MARKETING ACTIVITIES.  In addition to the restrictions upon
the provision of offshore entity structuring services contained in Section 1(a),
in marketing the Products,  EPI shall not, and shall not permit its resellers to
(i)  make  false  or  misleading  representations  with  regard  to  COOK or the
Products;  (ii) employ or  cooperate in the  publication  or  employment  of any
misleading  or deceptive  advertising  with regard to the  Products;  (iii) make
representations,  warranties  or  guarantees  to their end users or to the trade
with respect to the  specifications,  features or  capabilities  of the Products
other  than  those  which are  consistent  with the  then-current  COOK-approved
documentation  and materials;  (iv) use the COOK  photographic  images and audio
recordings  in any way that is  defamatory  or could  reasonably  be  considered
offensive or  disparaging,  nor make  intentional  distortions,  mutilations  or
modifications to the COOK image, likeness or voice which would be prejudicial to
COOK or his honor or reputation,  (v) redistribute  the photographic  images and
audio  recordings as a clip library,  nor (vi) enter into any contract or engage
in any practice in conflict with its obligations hereunder.

     6.   PROMOTIONAL MATERIALS.  COOK shall have the right of prior approval of
all documents, devices, promotional,  marketing and seminar materials used in or
related  to the  sale,  marketing,  or  distribution  of the  Products  and  his
photographic image, likeness, and audio recordings (the "Materials") bearing its
trademarks,  trade names or service marks prior to their  anticipated  use. Once
such  Materials  are  approved by COOK,  EPI will not need to seek  further COOK
approval  of the  Materials  unless  and  until  there are  changes  made in the
Materials.  However,  upon prior  written  notice by COOK,  use of the Materials
shall  thereafter  be  subject  to  COOK's  prior  review  and  approval  of the
anticipated use.

     7.   INDEMNIFICATION.

          (a)  By COOK.  COOK  shall indemnify,  defend  and hold  harmless  EPI
               -------
against any claim that the Products  infringe any United States patent issued as
of the date of this Agreement,  United States copyright, United States trademark
(provided use of such trademark has been in accordance with this Agreement),  or
trade  secret,  provided  that COOK is given

                                      -3-

<PAGE>


prompt notice of such claim and is given information, reasonable assistance, and
sole  authority to defend or settle the claim.  If COOK  becomes  aware that the
products do or may infringe any such rights, COOK may, at its option, obtain the
right to  continue  using and  licensing  the  Products,  replace  or modify the
Products  so  that  they  become  non-infringing,  or if such  remedies  are not
reasonably available,  to require return of the Products and provide a refund of
the Royalties paid with respect to such returned  Products.  Should COOK provide
EPI with a modified version of the Products,  EPI shall, upon receipt of the new
version of  Products,  immediately  cease  distribution  and use of the previous
version of the Products.  Other than COOK's obligation of indemnification as set
forth in this Section, COOK shall have no liability to EPI from allegations that
the  Products or  activities  related to the  Products  infringe  or  constitute
wrongful use of any proprietary  right.  Notwithstanding  anything  contained in
this  Agreement to the  contrary,  COOK shall not be liable to EPI for any claim
arising from any  alteration or  modification  of Products,  or arising from the
distribution  of an earlier version of the Products  manufactured  following the
delivery to EPI of a new non-infringing version of the Products pursuant to this
Section.

          (b) By EPI. EPI shall be responsible for any and all claims, losses or
              ------
damages arising out of or incurred in connection with the publishing, marketing,
or  distribution  of the Products by EPI, or any false,  deceptive or misleading
representations  or  advertising  with  regard  to  COOK  or  the  Products;  or
representations,  warranties  and  guarantees  made by EPI with  respect  to the
Products or the information  contained in the Products.  EPI agrees to indemnify
and hold COOK harmless  from and with respect to any such claim,  loss or damage
(including without limitation attorney's fees and costs).

     8.  AGREEMENT TERMS CONFIDENTIAL. Neither party shall disclose the terms of
this  Agreement  to any third party  except as required by law or as  reasonably
required to protect or enforce a party's rights hereunder.  The disclosing party
shall  provide  the  other  with  prior  written  notice  of any  such  required
disclosure.

     9.   TERM AND EFFECT OF TERMINATION.

          (a)  Term. The term of this  Agreement will be five (5) years from the
               ----
Effective Date unless terminated as provided herein. Thereafter,  this Agreement
may be extended for a successive  five (5) year term upon the  agreement of both
parties  to  each  such  extension.  Such  renewal  shall  be in the  form of an
amendment attached hereto as Exhibit A-1.

          (b)  Termination  for Cause.  Either party hereto may  terminate  this
               ----------------------
Agreement  upon (a) 30 days written  notice to the other  following any material
breach  or  omission  by the other  with  respect  to any term,  representation,
warranty,  condition, or covenant hereof and (b) the failure of such other party
to cure such breach or omission  prior to the  expiration of such 30-day period.
This Agreement shall terminate  automatically if (i) a receiver is appointed for
EPI or its  property;  (ii)  EPI  makes an  assignment  for the  benefit  of its
creditors;  (iii) any proceedings are commenced by, for or against EPI under any
bankruptcy,  insolvency  or debtors  relief  law; or (iv) EPI is  liquidated  or
dissolved.

                                      -4-

<PAGE>


          (c)  Effect of Termination.  Upon  termination  of this  Agreement the
               ---------------------
rights and licenses  granted to EPI  hereunder  will  immediately  cease and EPI
shall immediately stop all distribution of Products.  COOK reserves the right to
seek and obtain all other legal  remedies  available  to it if EPI  violates any
provisions  hereof.  EPI agrees to promptly return all Products and confidential
and proprietary information of COOK to COOK, including but not limited to client
lists, databases,  financial information and documents,  and sales and marketing
strategy, and to refrain from representing itself as an affiliate of, or service
provider to COOK, or using any of COOK's trademarks, trade names, service marks,
photographic  images,  likeness or audio recordings after the termination  date.
Following the normal  reporting  timetable  under this Agreement as set forth in
Section 2(b), EPI will render a complete and final  accounting and will promptly
pay all monies due COOK.

          (d)  Survival.  COOK's  rights and EPI's  obligations  to pay COOK all
               --------
amounts due  hereunder,  as well as the provision of Sections 1(d), 3, 7, 8, and
9(c), will survive the termination, for any reason, of this Agreement.

     11.  MISCELLANEOUS.  This Agreement and the Exhibits hereto contain all the
agreements,   understandings,   representations,   conditions,   warranties  and
covenants,  and  constitutes the sole and entire  agreement  between the parties
hereto  pertaining  to the  subject  matter  hereof  and  supersedes  all  prior
communications   or   agreements,   written  or  oral,   except  for  any  prior
confidentiality or nondisclosure  agreements.  The terms of this Agreement shall
be  binding  on the  parties,  their  subsidiaries,  affiliates  and  any  party
controlling,  controlled  by or under common  control  with,  the  parties,  the
successors,  licensees,  agents,  employees and  associated  individuals  of the
parties.  All modifications to this Agreement must be in writing,  signed by the
parties hereto.  EPI may assign and/or transfer some or all of its rights and/or
delegate some or all of its obligations  under this  Agreement,  as long as such
assignment,  transfer and/or delegation includes substantially similar terms and
conditions as those contained  herein,  and the prospective  assignee/transferee
agrees to be bound by such terms and  conditions  prior to the effective date of
such  assignment/transfer/delegation.  The invalidity or unenforceability of any
provision  hereof shall in no way affect the validity or  enforceability  of any
other  provision.  All notices  provided  pursuant to this Agreement shall be in
writing and hand  delivered or deposited in the United  States mail first class,
postage  prepaid,  and addressed to the addresses set forth in the preamble,  or
such other address as the party to receive the notice so designates by notice to
the other. The parties agree that this Agreement will be governed by the laws of
the State of  Nevada,  without  regard to  conflict  of laws  principles.  Suits
relating to this Agreement shall be brought in the appropriate  state or federal
court in the State of Nevada, and the parties submit to the jurisdiction of such
Nevada  courts.  The  parties  agree that  injunctive  relief is  available  for
breaches of this  Agreement,  without the need to prove  damages or harm,  or to
post any bond.  In the event  legal  action is brought by either  COOK or EPI to
enforce the terms of this Agreement,  the prevailing  party shall be entitled to
recover reasonable  attorney fees and expenses for any proceeding,  at or before
trial and upon appeal, in addition to any other relief deemed appropriate by the
court.

     This Agreement constitutes the complete agreement between COOK and EPI, and
supersedes all prior agreements between the parties relating to the Products.

                                      -5-

<PAGE>


     IN WITNESS WHEREOF,  the parties have executed this Agreement by their duly
authorized representatives as of the date first written above.

WADE B. COOK ("Licensor")

By:    /s/ Wade B. Cook

Title: Personal


ENTITY PLANNERS, INC. ("Licensee")

By:    /s/ Wade B. Cook

Title: President

                                      -6-




                                                                    Exhibit 10.3

                         WADE COOK FINANCIAL CORPORATION
                       EXCLUSIVE PRODUCT LICENSE AGREEMENT

     This Exclusive  Product License  Agreement (the  "Agreement") is made as of
this 30th day of June,  1998 (the  "Effective  Date"),  by and between Wade Cook
Financial  Corporation,  a Nevada corporation located at 14675 Interurban Avenue
South,  Seattle,  Washington 98168-4664 ("WCFC"),  and Entity Planners,  Inc., a
Nevada corporation located at 14675 Interurban Avenue South, Seattle, Washington
98168 ("EPI").

     1.   GRANT OF LICENSE.

          (a)  Distribution  and  Marketing  License.  Subject  to the terms and
               -------------------------------------
conditions of this Agreement,  and that certain Stock Purchase Agreement between
WCFC,  EPI and B&C Limited  Liability  Company  ("B&C") dated June 30, 1998 (the
"Purchase  Agreement"),  WCFC hereby grants to EPI an exclusive  license to use,
produce,  market,  sell and distribute  the Products  listed in Exhibit A of the
Purchase Agreement in the United States of America (the "Territory"). EPI agrees
not to sell, market or distribute the Products outside the Territory  boundaries
at any international  seminars,  or to utilize the Products and WCFC trademarks,
trade names and service marks to promote or provide offshore entity  structuring
services.  All  speakers  at  EPI-organized  seminars,  or  speakers at seminars
involving  WCFC  customers,  shall attend the WCFC seminar  training  courses at
least once per quarter as offered by WCFC on a regular basis.

          (b)  License Conditions. EPI acknowledges and agrees that the Products
               ------------------
and any copies thereof are owned or licensed by WCFC and are protected by United
States copyright laws and international treaty provisions.  Therefore,  EPI must
treat the Products like any other copyrighted material,  and agrees not to rent,
lease or lend the Products.  EPI will promptly notify WCFC of any  infringements
or alterations of Products or packaging that come to EPI's  attention and assist
WCFC in any prosecutions that WCFC may undertake.  EPI will not remove, destroy,
obfuscate or conceal any copyright or other proprietary markings or confidential
legends  placed upon or contained  upon the  Products,  and shall  reproduce all
notices and  restricted  rights legend on the Products as directed by WCFC.  EPI
will  immediately  advise  WCFC of any legal  notices  served on EPI that  might
reasonably be anticipated to affect WCFC or its proprietary rights.

          (c)  Trademarks. Subject to the terms and conditions of this Agreement
               ----------
and the Purchase Agreement, WCFC grants EPI the non-exclusive license to use and
publish in the Territory any trade name,  service mark or trademark used by WCFC
which is  related  to the  Products,  provided  all such  marks and names are so
indicated  by  appropriate  symbol  or  designation  in  advertising  and  other
marketing activities to identify the Products. Such activities may take the form
of magazine  advertising,  direct mail  promotions,  and trade show displays and
such other activities as WCFC may approve in advance.

          (d)  No Other Rights Granted.  Apart from the grant of rights pursuant
               -----------------------
to this Section,  EPI shall not have the right to engage in any other licensable
activity,  including but not limited to the preparation of derivative works, nor
any  ownership  right,  title or interest,  nor any  security  interest or other
interest, in the Products.

                                      -1-

<PAGE>


     2.   PAYMENT OF ROYALTIES.

          (a)  Royalties.  For each copy of the Products distributed by EPI, EPI
               ---------
shall  pay WCFC a royalty  in the  amount  and in the  manner  specified  in the
applicable   schedule  in  Section   2.2(b)  of  the  Purchase   Agreement  (the
"Royalties"). EPI shall pay to WCFC payments of Royalties in the amounts, in the
manner, and at the times specified In Section 2.3 of the Purchase Agreement.

          (b)  Royalty Reports and Records. EPI shall also maintain  reports and
               ---------------------------
records of the distribution and sale of Products, as set forth in Section 2.6 of
the Purchase Agreement.

          (c)  Taxes.  EPI  shall  pay (or  reimburse  WCFC  upon  invoice)  all
               -----
national,  state and local sales,  use,  value-added  and other  taxes,  customs
duties and similar tariffs and fees,  imposed by any  jurisdiction  and based on
this Agreement or any deliveries made  hereunder,  exclusive of any income taxes
levied on WCFC's net income.

          (d)  Products Licensed "AS-IS". EXCEPT AS PROVIDED ABOVE, THE PRODUCTS
               -------------------------
ARE LICENSED "AS IS" WITHOUT  WARRANTY,  EXPRESS OR IMPLIED,  AS TO PERFORMANCE,
MERCHANTABILITY,  OR FITNESS FOR ANY PARTICULAR  PURPOSE.  THE ENTIRE RISK AS TO
THE RESULTS AND  PERFORMANCE OF THE PRODUCTS IS ASSUMED BY EPI.  Licensee's sole
and  exclusive  remedy in the event of a warranty  claim  hereunder is expressly
limited to the remedies in this Agreement.

     3.   LIMITATION OF LIABILITY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO
EVENT SHALL WCFC OR ANYONE ELSE INVOLVED IN THE CREATION,  PRODUCTION,  DELIVERY
OR  LICENSING  OF THE  PRODUCTS  BE  LIABLE  TO EPI OR ANY  THIRD  PARTY FOR ANY
INCIDENTAL,  INDIRECT,  SPECIAL OR CONSEQUENTIAL  DAMAGES,  OR ANY OTHER DAMAGES
WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS PROFITS,
BUSINESS  INTERRUPTION,  LOSS OF BUSINESS INFORMATION,  OR OTHER PECUNIARY LOSS)
ARISING  OUT OF THE USE OR  INABILITY  TO USE THE  PRODUCT,  WHETHER  OR NOT THE
POSSIBILITY  OR CAUSE OF SUCH  DAMAGES  WAS KNOWN TO WCFC.  EXCEPT IN RESPECT OF
LIABILITY  WHICH IS BY LAW  INCAPABLE  OF  EXCLUSION,  IN NO EVENT SHALL  WCFC'S
LIABILITY,  (WHETHER BASED ON AN ACTION OR CLAIM IN CONTRACT, TORT OR OTHERWISE)
TO EPI  ARISING  OUT OF OR  RELATING  TO THE ORDER OR  DELIVERY OF ANY UNIT OF A
PRODUCT  EXCEED THE PER UNIT LICENSE FEE  ACTUALLY  PAID BY EPI TO WCFC FOR SUCH
PRODUCT.

     4.   GOVERNMENTAL APPROVALS; EXPORT LIMITATIONS. EPI shall at all times and

at its own expense strictly comply with all applicable laws, rules,  regulations
and governmental orders, now or hereafter in effect, relating to its performance
of this Agreement.  Without limiting the generality of the foregoing obligation,
EPI specifically  acknowledges that each of the Products and certain information
relating to the Products supplied to EPI in

                                      -2-

<PAGE>


accordance  with the terms of this Agreement are subject to United States export
controls,  pursuant  to  Export  Administration  Regulations,  15  C.F.R.  Parts
768-799.  EPI  shall  comply  strictly  With  all  requirements  of  the  Export
Administration  Regulations  with respect to each Product.  Without limiting the
generality  of the  foregoing  obligation,  EPI hereby  expressly  agrees  that,
without  the  prior  written   authorization  of  WCFC  and  the  United  States
Government,  EPI will not, and will cause its  representatives  to agree not to,
export, re-export, divert or transfer any Product to any destination, company or
person  prohibited  by the Export  Administration  Regulations  or other  export
control laws and  regulations.  EPI shall make its records  available to WCFC at
WCFC's  request,  in order to permit WCFC to confirm EPI's  compliance  with its
obligations as set forth in this Section 4.

     5.   PROHIBITED MARKETING ACTIVITIES.  In addition to the restrictions upon
the provision of offshore entity structuring services contained in Section 1(a),
in marketing the Products,  EPI shall not, and shall not permit its resellers to
(i)  make  false  or  misleading  representations  with  regard  to  WCFC or the
Products;  (ii) employ or  cooperate in the  publication  or  employment  of any
misleading  or deceptive  advertising  with regard to the  Products;  (iii) make
representations,  warranties  or  guarantees  to their end users or to the trade
with respect to the  specifications,  features or  capabilities  of the Products
other  than  those  which are  consistent  with the  then-current  WCFC-approved
documentation  and  materials;  or (iv) enter into any contract or engage in any
practice in conflict with its obligations hereunder.

     6.   PROMOTIONAL MATERIALS.  WCFC shall have the right of prior approval of
all documents, devices, promotional,  marketing and seminar materials used in or
related  to  the  sale,   marketing,   or  distribution  of  the  Products  (the
"Materials") bearing its trademarks, trade names or service marks prior to their
anticipated  use. Once such Materials are approved by WCFC, EPI will not need to
seek further WCFC approval of the  Materials  unless and until there are changes
made in the  Materials.  However,  upon prior written notice by WCFC, use of the
Materials shall thereafter be subject to WCFC's prior review and approval of the
anticipated use.

     7.   INDEMNIFICATION.

          (a)  By WCFC.  WCFC shall  indemnify,  defend  and hold  harmless  EPI
               -------
against any claim that the Products  infringe any United States patent issued as
of the date of this Agreement,  United States copyright, United States trademark
(provided use of such trademark has been in accordance with this Agreement),  or
trade  secret,  provided  that WCFC is given prompt  notice of such claim and is
given information, reasonable assistance, and sole authority to defend or settle
the claim.  If WCFC becomes  aware that the products do or may infringe any such
rights,  WCFC  may,  at its  option,  obtain  the  right to  continue  using and
licensing  the  Products,  replace or modify the  Products  so that they  become
non-infringing,  or if such remedies are not  reasonably  available,  to require
return of the Products and provide a refund of the  Royalties  paid with respect
to such returned  Products.  Should WCFC provide EPI with a modified  version of
the  Products,  EPI  shall,  upon  receipt  of  the  new  version  of  Products,
immediately cease  distribution and use of the previous version of the Products.
Other than WCFC's  obligation of  indemnification  as set forth in this Section,
WCFC  shall have no  liability  to EPI from  allegations  that the  Products  or
activities related to the Products infringe or

                                      -3-

<PAGE>


constitute  wrongful  use of any  proprietary  right.  Notwithstanding  anything
contained in this Agreement to the contrary, WCFC shall not be liable to EPI for
any claim arising from any alteration or  modification  of Products,  or arising
from  the  distribution  of an  earlier  version  of the  Products  manufactured
following  the delivery to EPI of a new  non-infringing  version of the Products
pursuant to this Section.

          (b) By EPI. EPI shall be responsible for any and all claims, losses or
              ------
damages arising out of or incurred in connection with the publishing, marketing,
or  distribution  of the Products by EPI, or any false,  deceptive or misleading
representations  or  advertising  with  regard  to  WCFC  or  the  Products;  or
representations,  warranties  and  guarantees  made by EPI with  respect  to the
Products or the information  contained in the Products.  EPI agrees to indemnify
and hold WCFC harmless  from and with respect to any such claim,  loss or damage
(including without limitation attorney's fees and costs).

     8.   AGREEMENT TERMS CONFIDENTIAL.   Neither party shall disclose the terms
of this  Agreement to any third party except as required by law or as reasonably
required to protect or enforce a party's rights hereunder.  The disclosing party
shall  provide  the  other  with  prior  written  notice  of any  such  required
disclosure.

     9.   TERM AND EFFECT OF TERMINATION.

          (a)  Term.  The term of this Agreement will be five (5) years from the
               ----
Effective Date unless terminated as provided herein. Thereafter,  this Agreement
may be extended for a successive  five (5) year term upon the  agreement of both
parties  to  each  such  extension.  Such  renewal  shall  be in the  form of an
amendment attached hereto as Exhibit A-1.

          (b)  Termination  for Cause.  Either party hereto may  terminate  this
               ----------------------
Agreement  upon (a) 30 days written  notice to the other  following any material
breach  or  omission  by the other  with  respect  to any term,  representation,
warranty,  condition, or covenant hereof and (b) the failure of such other party
to cure such breach or omission  prior to the  expiration of such 30-day period.
This Agreement shall terminate  automatically if (i) a receiver is appointed for
EPI or its  property;  (H)  EPI  makes  an  assignment  for the  benefit  of its
creditors;  (iii) any proceedings are commenced by, for or against EPI under any
bankruptcy,  insolvency  or debtor's  relief law; or (iv) EPI is  liquidated  or
dissolved.

          (c)  Effect of  Termination.  Upon termination  of this  Agreement the
               ----------------------
rights and licenses  granted to EPI  hereunder  will  immediately  cease and EPI
shall immediately stop all distribution of Products.  WCFC reserves the right to
seek and obtain all other legal  remedies  available  to it if EPI  violates any
provisions  hereof.  EPI agrees to promptly return all Products and confidential
and proprietary information of WCFC to WCFC, including but not limited to client
lists, databases,  financial information and documents,  and sales and marketing
strategy, and to refrain from representing itself as an affiliate of, or service
provider  to WCFC,  or using any of WCFC's  trademarks,  trade names and service
marks after the termination date. Following the normal reporting timetable under
this  Agreement  as set forth in Section  2(b),  EPI will render a complete  and
final accounting and will promptly pay all monies due WCFC.

                                      -4-

<PAGE>


          (d)  Survival.  WCFC's  rights and EPI's  obligations  to pay WCFC all
               --------
amounts due hereunder,  as well as the provision of Sections 1 (d), 3, 7, 8, and
9(c), will survive the termination, for any reason, of this Agreement.

     11.  MISCELLANEOUS.  This Agreement and the Exhibits hereto contain all the
agreements,   understandings,   representations,   conditions,   warranties  and
covenants,  and  constitutes the sole and entire  agreement  between the parties
hereto  pertaining  to the  subject  matter  hereof  and  supersedes  all  prior
communications   or   agreements,   written  or  oral,   except  for  any  prior
confidentiality or nondisclosure  agreements.  The terms of this Agreement shall
be  binding  on the  parties,  their  subsidiaries,  affiliates  and  any  party
controlling,  controlled  by or under common  control  with,  the  parties,  the
successors,  licensees,  agents,  employees and  associated  individuals  of the
parties.  All modifications to this Agreement must be in writing,  signed by the
parties hereto.  EPI may assign and/or transfer some or all of its rights and/or
delegate some or all of its obligations  under this  Agreement,  as long as such
assignment,  transfer and/or delegation includes substantially similar terms and
conditions as those contained  herein,  and the prospective  assignee/transferee
agrees to be bound by such terms and  conditions  prior to the effective date of
such  assignment/transfer/delegation.  The invalidity or unenforceability of any
provision  hereof shall in no way affect the validity or  enforceability  of any
other  provision.  All notices  provided  pursuant to this Agreement shall be in
Writing and hand  delivered or deposited in the United  States mail first class,
postage  prepaid,  and addressed to the addresses set forth in the preamble,  or
such other address as the party to receive the notice so designates by notice to
the other. The parties agree that this Agreement will be governed by the laws of
the State of  Nevada,  without  regard to  conflict  of laws  principles.  Suits
relating to this Agreement shall be brought in the appropriate  state or federal
court in the State of Nevada, and the parties submit to the jurisdiction of such
Nevada  courts.  The  parties  agree that  injunctive  relief is  available  for
breaches of this  Agreement,  without the need to prove  damages or harm,  or to
post any bond.  In the event  legal  action is brought by either  WCFC or EPI to
enforce the terms of this Agreement,  the prevailing  party shall be entitled to
recover reasonable  attorney fees and expenses for any proceeding,  at or before
trial and upon appeal, in addition to any other relief deemed appropriate by the
court.

     This Agreement constitutes the complete agreement between WCFC and EPI, and
supersedes all prior agreements between the parties relating to the Products.

     IN WITNESS WHEREOF,  the parties have executed this Agreement by their duly
authorized representatives as of the date first written above.

                                      -5-

<PAGE>


WADE COOK FINANCIAL CORPORATION ("Licensor")


By:   /s/ Wade B. Cook

Title:  President

ENTITY PLANNERS, INC. ("Licensee")


By:  /s/ Wade B. Cook

Title:  President

                                      -6-




                                                                    Exhibit 10.4

                          OPEN ENDED PRODUCT AGREEMENT


1.   Parties:
     -------

     This  Agreement  is  between  Wade  Cook  Financial  Corporation,  a Nevada
corporation  ("WCFC")  and/or assigns and Wade B. Cook, a resident of Washington
State ("Cook") and/or assigns.

2.   Background:
     ----------

     Cook  owns the  rights  to  intellectual  property  related  to  investment
strategies,  financial management, and wealth management created by Wade B. Cook
("Cook IP"). WCFC through its subsidiary Wade Cook Seminars,  Inc.  ("WCSI") has
been sponsoring and promoting  certain  seminars and materials  relating to said
Cook IP under the terms of a Product Agreement dated June 26, 1997 between WCSI,
Money Chef, and Cook. The parties now wish to replace that Product Agreement.

3.   Term:
     ----

     This Agreement  shall take effect July 1, 1997 and remain in effect through
June 30, 2002 unless otherwise mutually agreed between the parties.

4.   License:
     -------

     Cook hereby  continues to license  rights in the Cook IP, which Cook either
owns or controls, to WCFC for the purpose of producing,  marketing,  and selling
seminars, audio tapes,  videotapes,  related books and writings, and other works
stemming from the Cook IP on an individual  product basis. This license shall be
a  non-exclusive  worldwide  license.  A list of current  Products to which WCFC
currently  has the  rights  under the terms of this  Agreement  is  attached  as
"Exhibit A."  Additional  works owned or controlled by Cook shall be licensed to
WCFC under the terms of this master  license  Agreement by executing  individual
"Intellectual  Property License Orders" ("IP Order") in the form of "Exhibit B."
Specific  IP Orders  shall be signed  and dated by Cook as the  licensor  of the
intellectual property and by the licensee WCFC (or its subsidiaries, affiliates,
or assigns) in order to be effective. The Term of each IP Order shall be for the
remainder of the term of this Agreement unless otherwise specified in writing.

5.   Royalties:
     ---------

     WCFC shall pay to Cook as  requested  by Cook in writing,  a royalty of ten
percent  (10%) of all gross sales for  Products  licensed  hereunder.  Royalties
shall be paid  quarterly on May 1, August 1,  November 1, and February 1 for the
quarter ending the month prior to the payment.

                                      -1-

<PAGE>


Cook shall be entitled to take draws  against  royalties  as agreed by the chief
financial officer of the company.

6.   Marketing and Promotion:
     -----------------------

     WCFC shall have the right to promote  and  advertise  Products  as it deems
appropriate.

7.   Author's Warranty:
     -----------------

     Cook  represents and warrants to WCFC that the work is original and that he
is the sole author and proprietor thereof, and has full power to enter into this
Agreement.  Cook warrants that he owns all rights in the Products subject to the
previous  license  dated June 26, 1997 with WCSI.  Cook agrees to indemnify  and
hold  harmless  WCFC against any damage or judgment,  including  court costs and
attorneys' fees,  which may be sustained or recovered  against WCFC by reason of
the publication or sale of any of the Products  arising from anything  contained
therein.  Cook also agrees to reimburse WCFC for all expenses,  including  court
costs,  attorneys'  fees, and amounts paid in  settlement,  sustained by WCFC in
resisting any claim,  demand,  suit, action or proceeding asserted or instituted
against  WCFC  based  upon the sale of the  Product  or by  reason  of  anything
contained therein.

8.   Right to Use Likeness:
     ---------------------

     Cook  hereby  consents  to  the  use  of  his  name,  likeness,   identity,
trademarks, and trade symbols, for the purposes of fulfilling this Agreement and
in  connection  with  the  promotion,  advertising,   distribution,   financing,
marketing,  and  production of the Products or  derivatives  therefrom,  and for
general organizational promotional purposes.

9.   Examination of Books:
     --------------------

     WCFC shall make available to Cook,  within 10 business days written notice,
at its  headquarters,  the  financial  books  related to  payment  of  royalties
hereunder.

10.  Disputes:
     --------

     Any dispute  between the parties arising out of this Agreement which cannot
be amicably  settled  shall be referred to  arbitration  upon written  notice by
either party to the other. The arbitration  shall be governed by the laws of the
State of Nevada.  Said  arbitration  is to be held in Seattle,  Washington.  Any
award rendered in arbitration  shall be binding and conclusive  upon the parties
and shall not be subject to appeals or retrying by the court.

                                      -2-

<PAGE>


11.  Attorney Fees:
     -------------

     In the event this  Agreement is placed in the hands of an attorney due to a
default in the payment or performance of any of its terms,  the defaulting party
shall pay,  immediately upon demand, the other party's reasonable attorney fees,
collection  costs,  costs  of  either  litigation,   mediation,  or  arbitration
(whichever is  appropriate),  whether or not a suit or action is filed,  and any
other fees or expenses reasonably incurred by the non-defaulting party.

12.  Jurisdiction:
     ------------

     This Agreement shall be governed by the laws of Nevada.

13.  Final Agreement:
     ---------------

     This Agreement is the entire,  final and complete  agreement of the parties
and supersedes all written and oral  agreements  heretofore  made or existing by
and between the parties or their representatives.

Executed in duplicate this 20th day of March, 1998.



WADE COOK FINANCIAL CORPORATION


By:   /s/ Kiman A. Lucas
     ------------------------
Name:  Kiman A. Lucas
Title:  General Counsel


/s/ Wade B. Cook
- ------------------------
Name:  Wade B. Cook
Title:  President


/s/ Wade B. Cook
- ------------------------
Wade B. Cook, Licensor


<PAGE>


                                    EXHIBIT A

A list of current products to which WCFC currently has the rights to:

Books:
- -----

101 Ways to Buy Real Estate Without Cash
555 Clean Jokes
Bear Market Baloney
Brilliant Deductions
Business Buy the Bible
Cook's Book on Creative Real Estate
Don't Set Goals
How to Build a Real Estate Money Machine
How to Pick Up Foreclosures
Real Estate For Real People
Stock Market Miracles
The Real Estate Money Machine
Unlimited Wealth
Wall Street Money Machine
Wealth 101


Publications and Audio and Video Tapes:
- --------------------------------------

100-Fold Return audio tape
180(degree) Cash Flow Turnaround Seminar: 180 Degrees in 180 Minutes video
A Day with Wade Cook
Are we Headed for a Bear Market? audio tape
Behind Closed Doors
Cash Flow System
Covered Calls audio tape
Dynamic Dollars video
Entity Structuring video tape
Fast Start
Financial 4X4 audio tapes and video
Financial Fortress Home Study Program
Financial Jump Start video and audio tapes
Financial Power Pack audio tapes
Fortify Your Income
High Octane Performance Entities (HOPE) audio tapes, video, and special reports
High Performance Business Strategies, formally known as High Octane Business
Strategies audio tapes


<PAGE>

Publications and Audio and Video Tapes, cont.:
- ---------------------------------------------

How to Incorporate in Nevada Special Report
How to Retire in 2 Months
Income Formulas - Cash Flow, Cash Flow, Cash Flow audio tape
Income Generation System
Legal Forms publication
Living Loving Trusts audio tape
Money Machine I audio tapes
Money Machine II-Nups audio tapes
Red Hot Financial Seminars audio tapes
Money Mysteries of the Millionaires audio tape
Next Step
Ordinary People do extraordinary things
Outrageous Returns audio tape
Owner Financing
Paper Chase Cassette Seminar
Paper Tigers audio tapes and manual
Pension Power audio tape
Power of Nevada Corporations audio tape
Property Analysis Forms
Real Estate Record Keeping System
Retirement Prosperity audio tapes and manual
Sail Through Life audio tape
SAIL: Scriptural  Application In Life audio tapes
Second to None video
Seven Strategies to Success video
Special Reports publications
Special Reports, Real Estate
Stock Analysis Forms
Stock Market Power Strategies audio tape
The Corporation Kit
The Incorporation Handbook
The Next Step Video Home Study Course videos
To S or Not to S Special Report
Travel Agent Information Kit
Unlimited Wealth: 101 Secrets of the Super Rich audio tapes
Wall Street Workshop Video Home Study Course videos
Wealth, Riches, and Covenants audio tape
Winning Ways video
Zero to Zillions


<PAGE>


Seminar Curriculum and Manuals:
- ------------------------------

Build Perpetual Income (BPI)
Business Entities Skills Training (BEST)
Cook University
Entity Structuring Workshop (ESW)
Executive Retreat
Financial Clinics
Fortify Your Income (FYI)
Four Days with Wade & Ultra B.E.S.T
Next Step
Real Estate Boot camp
Real Estate Workshop
Super BEST
Travel Agent
Wall Street Workshop
Wealth Academy
Wealth Information Network (W.I.N)
Wealth Information Network Plus
WINSTOCK
Youth Wall Street Workshop


<PAGE>


                                    EXHIBIT B

                                  LICENSE ORDER

EFFECTIVE DATE:
EXECUTION DATE:
LICENSOR:

LICENSEE:
ENDING DATE:

PRODUCTS:

Books:
- -----


Publications and Video and Audio Tapes:
- --------------------------------------



Seminar Curriculum and Manuals:
- ------------------------------



WADE COOK FINANCIAL CORPORATION


By:__________________________
Name:  Kiman A. Lucas
Title:  General Counsel



_____________________________
Name:  Wade B. Cook
Title:  President



_____________________________
Wade B. Cook, Licensor





                                                                    Exhibit 10.5

                   AMENDMENT TO OPEN ENDED PRODUCT AGREEMENT


WHEREAS, on March 20, 1998 Wade Cook Financial Corporation, a Nevada corporation
("WCFC")  and/or its assigns and Wade B. Cook,  a resident of  Washington  State
("Cook") and/or his assigns entered into an Open Ended Product Agreement whereby
Cook  provided  WCFC  with  a  non-exclusive   worldwide  license  to  all  Cook
intellectual property as listed in Exhibit A of the Agreement.

Whereas,  the original Open Ended Product Agreement  provided for a royalty rate
of ten percent (10%) of all gross sales for Products licensed thereunder.

Whereas, Mr. Cook and/or his assigns is a substantial shareholder in the company
and Mr.  Cook  and/or  his  assigns  have a vested  interest  in the  continuing
profitability the company.

Whereas, WCFC from time to time has certain cash flow needs beyond the resources
available.

NOW  THEREFORE,  the parties  hereby  agree that Mr. Cook and/or his assigns may
forego any amount of  royalties  due under the terms of the  Agreement as deemed
appropriate by Cook in his sole discretion, depending on the cash flow needs and
or anticipated cash flow needs of WCFC at the time.

Executed in duplicate this 13th day of November, 1998.


WADE COOK FINANCIAL CORPORATION


By: /s/ Kiman Lucas
    -------------------------------
Name:  Kiman Lucas
Title: General Counsel


/s/ Wade B. Cook
- -----------------------------------
Name:  Wade B. Cook
Title: President


/s/ Wade B. Cook
- -----------------------------------
Wade B. Cook, Licensor



<TABLE> <S> <C>


<ARTICLE>                     5

       
<S>                             <C>                              <C>
<PERIOD-TYPE>                   9-MOS                           9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998          DEC-31-1998
<PERIOD-START>                              JAN-1-1998           JAN-1-1998
<PERIOD-END>                               SEP-30-1998          SEP-30-1997
<CASH>                                       1,114,732           0
<SECURITIES>                                 3,906,525           0
<RECEIVABLES>                                3,100,641           0
<ALLOWANCES>                                         0           0
<INVENTORY>                                  2,840,649           0
<CURRENT-ASSETS>                            12,639,958           0
<PP&E>                                      11,750,172           0
<DEPRECIATION>                                       0           0
<TOTAL-ASSETS>                              49,395,536           0
<CURRENT-LIABILITIES>                       22,736,847           0
<BONDS>                                      5,343,397           0
                                0           0
                                          0           0
<COMMON>                                       695,792           0
<OTHER-SE>                                  19,553,682           0
<TOTAL-LIABILITY-AND-EQUITY>                49,395,536           0
<SALES>                                              0           0
<TOTAL-REVENUES>                            84,690,033           71,340,343
<CGS>                                       38,478,298           27,653,051
<TOTAL-COSTS>                               38,478,298           27,653,051
<OTHER-EXPENSES>                            43,192,796           29,713,129
<LOSS-PROVISION>                                     0           0
<INTEREST-EXPENSE>                             658,388           245,423
<INCOME-PRETAX>                              4,037,628           14,289,763
<INCOME-TAX>                                 1,413,170           6,026,332
<INCOME-CONTINUING>                          2,624,458           8,263,431
<DISCONTINUED>                                 762,288           685,504
<EXTRAORDINARY>                                      0           0
<CHANGES>                                            0           0
<NET-INCOME>                                 3,386,746           8,948,935
<EPS-PRIMARY>                                      0.5           .15
<EPS-DILUTED>                                      0.5           .15
        


</TABLE>



                                                                    Exhibit 99.1

Letter of Resignation
- ---------------------


I, John V.  Childers,  hereby  formally  resign my commission as a Member of the
Board of Directors for Wade Cook Financial Corporation.

Dated this 9th day of October 1998.



/s/ John V. Childers
- --------------------
John V. Childers

                                      -1-



                                                                    Exhibit 99.2

                                CHERYLE HAMILTON
                             15037 S.E. 171ST STREET
                                RENTON, WA 98058


November 1, 1998


Dear Fellow Board Members,

         It is with great  thought  and  consideration  that I hereby  tender my
resignation from the Board of Directors of Wade Cook Financial,  Inc. I have for
sometime been laboring  with the  differences  between my views of how Wade Cook
Financial should be lead and how Wade Cook viewed the direction of this company.
Wade  and I  differed  frequently  in our  opinions  about  the  type  of  major
commitments  we should make as a  corporation  and the  direction  and financial
culpability of the company.  It is no possible for someone of differing views or
opinions  to serve on this Board,  particularly  when  employed by the  company,
without risking their employment, as was recently evidenced by my dismissal, and
that of others.

         Good  luck in your  pursuit  of  taking  this  company  into  the  next
millennium.

Sincerely,

/s/ Cheryle Hamilton
Cheryle Hamilton




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