WADE COOK FINANCIAL CORP
10-12G/A, 1998-04-24
EDUCATIONAL SERVICES
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                         WADE COOK FINANCIAL CORPORATION

                             Document 10-12G/POS AM

   
                             Filing Date:
    

                                  EXHIBIT LIST

   
       Exhibit No.                   Description
       -----------                   -----------
            23                       Consent of Independent Public Auditors
    

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                               TABLE OF CONTENTS

                               Document Sections 

   
<TABLE>
<S>       <C>                                                               <C>
ITEM 1.   BUSINESS.  . . . . . . . . . . . . . . . . . . . . . . . . . . . .  6
ITEM 2.   FINANCIAL INFORMATION. . . . . . . . . . . . . . . . . . . . . . . 13
ITEM 3.   PROPERTIES.  . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
ITEM 4.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.  . 19
ITEM 5.   DIRECTORS AND EXECUTIVE OFFICERS.  . . . . . . . . . . . . . . . . 19
ITEM 6.   EXECUTIVE COMPENSATION.  . . . . . . . . . . . . . . . . . . . . . 21
ITEM 7.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.  . . . . . . . . . 23
ITEM 8.   LEGAL PROCEEDINGS. . . . . . . . . . . . . . . . . . . . . . . . . 25
ITEM 9.   MARKET PRICE OF AND DIVIDENDS ON THE REGISTRANT'S COMMON 
          EQUITY AND RELATED STOCKHOLDER MATTERS . . . . . . . . . . . . . . 26
ITEM 10.  RECENT SALES OF UNREGISTERED SECURITIES. . . . . . . . . . . . . . 27
ITEM 11.  DESCRIPTION OF REGISTRANT'S SECURITIES TO BE REGISTERED. . . . . . 27
ITEM 12.  INDEMNIFICATION OF DIRECTORS AND OFFICERS. . . . . . . . . . . . . 28
ITEM 13.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. . . . . . . . . . . . 29
ITEM 14.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS. . . . . . . . . . . 33
ITEM 15.  FINANCIAL STATEMENTS AND EXHIBITS. . . . . . . . . . . . . . . . . 33
</TABLE>
    

                                  Exhibits 

   
                         FILED WITH THIS AMENDMENT
    

Exhibit 23                        Consent of Independent Public Auditors

- --------------------------------------------------------------------------------


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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC 20549  


                                 FORM 10 POS AM 


                   General Form for Registration of Securities
   Pursuant to Section 12(b) or 12(g) of the Securities Exchange Act of 1934  


                         WADE COOK FINANCIAL CORPORATION
                          (as successor registrant to)

                          PROFIT FINANCIAL CORPORATION

              (Exact Name of Registrant as Specified in Its Charter)  



            NEVADA                                              91-1772094
(State or Other Jurisdiction of                               (IRS Employer)
 Incorporation or Organization)


14675 Interurban Avenue South     Seattle, Washington              98168  
(Address of Principal Executive Offices)                         (Zip Code)

                                     (206) 901-3000
                   (Registrant's Telephone Number, Including Area Code)


             Securities to be registered pursuant to Section 12(b) of the Act: 

        Title of Each Class                       Name of Each Exchange on Which
        to be so Registered                       Each Class is to be Registered

              None                                            None



             Securities to be registered pursuant to Section 12(g) of the Act:


                          Class A Common Stock $.01 par value
                                   (Title of Class)


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     THIS REGISTRATION STATEMENT CONTAINS FORWARD LOOKING STATEMENTS WITHIN THE 
MEANING OF SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED 
("EXCHANGE ACT"). ACTUAL RESULTS OR EVENTS COULD DIFFER MATERIALLY FROM THOSE 
DISCUSSED OR CONTEMPLATED BY SUCH STATEMENTS AS THE RESULT OF VARIOUS FACTORS 
INCLUDING, WITHOUT LIMITATION, THE RISK FACTORS DISCUSSED IN THIS REGISTRATION 
STATEMENT. THE CONSIDERATIONS DISCUSSED IN THIS REGISTRATION STATEMENT ARE NOT 
INTENDED TO REPRESENT A COMPLETE LIST OF THE GENERAL OR SPECIFIC RISKS THAT MAY 
AFFECT THE CLASS A COMMON STOCK ("COMMON STOCK") OF PROFIT FINANCIAL CORPORATION
("PROFIT, AND, TOGETHER WITH ITS DIRECT AND INDIRECT SUBSIDIARIES, THE 
"COMPANY"). IT SHOULD BE RECOGNIZED THAT OTHER RISKS MAY BE SIGNIFICANT, NOW OR 
IN THE FUTURE, AND THE RISKS SET FORTH BELOW MAY AFFECT THE COMMON STOCK OF THE 
COMPANY TO A GREATER EXTENT THAN INDICATED. 

     THE COMPANY COMPLETED A TWO-FOR-ONE STOCK SPLIT OF ITS COMMON STOCK IN
SEPTEMBER 1996. ALL SHARE AND PER SHARE INFORMATION CONTAINED HEREIN AND THE
CONSOLIDATED FINANCIAL STATEMENTS AND NOTES THERETO HAVE BEEN ADJUSTED TO
REFLECT THE IMPACT OF THE STOCK SPLIT UNLESS OTHERWISE INDICATED.  


                                RISK FACTORS 

     An investment in the Common Stock of the Company involves a high degree of
risk. Prospective investors should carefully consider the following factors, 
together with the other information contained in this Registration Statement, in
evaluating the Company and its business before purchasing shares of Common Stock
of the Company.  

Dependence on Wade B. Cook 

     The Company's future prospects and financial condition depend in 
large part on the continued services of Wade B. Cook, the Company's founder 
and the President and Chairman of the Company ("Mr. Cook"). Substantially all 
of the programs, products and services provided by the Company are based on 
Mr. Cook's materials and ideas. Mr. Cook has not entered into and does not 
intend to enter into a non-competition agreement with the Company. Mr. Cook 
has entered into an Employment Agreement dated June 24, 1997 with Wade Cook 
Seminars, Inc., Profit's wholly owned subsidiary, which agreement provides 
for a term of employment through June 30, 2000 and contains a  non-disclosure 
clause which limits Mr. Cook's disclosure of certain proprietary information 
to third parties while an employee. The loss of the services of Mr. Cook 
could have  a material and adverse effect on the Company's business, 
financial condition and results of operation. The Company does not carry key 
man life insurance for Mr. Cook. See "Business" and "Certain Relationships 
and Related Transactions". 

Dependence on Certain Relationships 

     The Company derived the preponderance of its revenues in the fiscal years
ended December 31, 1996, 1995 and 1994 from sponsoring and promoting products,
seminars and services licensed from Money Chef, Inc., formerly known as USA/Wade
Cook Seminars, Inc. ("Money Chef"), and believes that it will continue to derive
the majority of its revenues in the foreseeable future from these sources. In
January 1993, the Company entered into a Product Agreement with Money Chef for
the non-exclusive right to promote and sponsor seminars, entity formation
services and products owned or controlled by Money Chef. In June, 1997, the
Company renegotiated the Product Agreement. Mr. Cook is the President of Money
Chef and is a trustee of a trust, created for the benefit of Mr. Cook's family, 
that owns all of the outstanding shares of Money Chef. While there is no non-
competition agreement with either Mr. Cook or Money Chef, the Company is free to
offer, market and sell products and services, including seminars, created and
developed by others. Any factor adversely  affecting the Company's relationship
with Mr. Cook or Money Chef could have a material and adverse effect on the
Company's business, financial condition and 


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results of operation. See "Business-Dependence on Certain Relationships", 
"Management's Discussion and Analysis of Results of Operations and Financial 
Condition" and "Certain Related Transactions".

Managing Growth 

     The Company has recently experienced rapid and dramatic growth in the 
number of employees, the number of classes and seminars offered by the 
Company, the scope of its operating and financial management system and the 
geographic areas of its operations. This growth has resulted in a significant 
increase in the level of responsibility for both existing and new management 
personnel. The Company's ability to manage growth will require it to continue 
to implement and improve its operational, financial and management systems 
and to motivate and effectively manage an increasing number of employees. The 
Company's failure to manage its growth effectively could have a material and 
adverse effect on the Company.  

Limited Operating History 

     The Company has a limited operating history, and although the Company 
has experienced significant growth since the reorganization of the Company in 
1995, this is not necessarily indicative of future operating results. No  
assurance can be given that the Company will be able to maintain profitability
on a quarterly or annual basis in the future.  

Dependence on Successful Introduction of New Programs, Products and Services 

     The Company's growth strategy is dependent on its ability to sell existing
programs, products and services to additional markets and on its continued
ability to successfully develop and introduce new programs, products and
services. Although the Company is currently developing new programs and 
products, it may need to rely upon the willingness of authors and producers of 
products and programs to sell or license them to the Company. There can be no 
assurance that the Company will be able to develop or acquire rights to 
additional products and programs that it seeks on acceptable terms. Further, 
market conditions and the level of customer interest may be different for the 
Company's current products than for new products or programs, and there can be 
no assurance that the Company will be able to compete favorably with, and obtain
market acceptance for, any new products and programs. Failure of the Company to 
successfully develop, acquire, introduce and market new products and programs 
could have a materially adverse effect on the Company's business and future 
prospects.

Dependence on Changing Economic Conditions 

     The Company's revenues and profitability may be significantly affected by
general economic conditions. A significant portion of the Company's revenues 
are derived from individuals who, the Company believes, may adjust their 
expenditures for educational seminars and materials during economic downturns. 
Should the economy weaken in any future period, these individuals may not 
increase or may decrease their expenditures on the type of programs, products 
and services provided by the Company, which would have a material and adverse 
effect on the Company's business, financial condition and results of operations.
In addition, the Company has significant investments in marketable securities
and may have significant investments in the real estate market. Any  weakening
of the economy in any future period may have a material and adverse  effect on
the investments held by the Company. See "Business - Real Estate and  Other
Investments".  

Potential Liability 

     The Company faces exposure to potential claims in the event that the
methods and techniques presented in its programs and products are alleged to 
have resulted in significant losses to an investor using such methods and 
techniques. The Company requires its customers to execute a letter acknowledging
the risks inherent in following the investment and other strategies presented by
the Company. There can be no assurances that the Company will be able to avoid 
any claims asserting such liability. In addition, any such claims or litigation
could result in the diversion of the management's attention and resources, which
could have a material and adverse effect on the Company. In that regard, the
Company and certain executive officers of the Company are the object of an


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investigation by the Securities and Exchange Commission. The Securities and
Exchange Commission could, if it concluded that a violation of federal
securities laws has occurred or is continuing, in the exercise of its statutory
authority, cause a cease and desist order to issue against the Company covering
certain of its activities, which activities could include conducting seminars.
The SEC could also initiate proceedings that could result in civil penalties
being levied against the Company in monetary amounts ranging from $50,000 to
$500,000, per violation. Additionally, the Washington State Securities
Administrator has issued subpoenas requesting information and documents from the
Company to which the Company has responded. The Washington State Securities
Administrator has more limited powers than the SEC but could take actions which
would have a material adverse affect on the Company and its business. Finally,
the Company has the general risks of liability faced by all businesses dealing
with the general public and that have persons coming on their premises to
conduct business. Although the Company currently has general liability
insurance, there can be no assurance that insurance coverage will continue to
be available in the future on commercially reasonable terms, or at all, or that
such insurance will be adequate to cover potential liability claims or that a
loss of insurance coverage or the assertion of a liability claim or claims would
not materially adversely affect the Company's business, financial condition and
result of operations. See "Legal Proceedings" 

Competition 

     The highly competitive market in which the Company competes is fragmented
and decentralized, with low barriers to entry. The management of the Company
believes that the Company is a leader in the financial education market and
that no single competitor accounts for a dominant market share. The Company's
competitors include other companies and individuals who promote and conduct
seminars and provide products on topics relating to investment strategies,
financial planning and personal wealth management. The Company believes that
the majority of independent training providers are small organizations, which
often provide training as one of several services or product lines or provide
limited services and product lines. There can be no  assurance that the Company
will be successful in maintaining its current position in the financial
education market or continue to be successful against such competition. See
"Business-Competition".

Risk Associated with Possible Acquisitions and Other Investments

     Historically, the Company has invested the majority of its excess cash in
marketable securities. The Company has also made small investments in certain 
venture capital partnerships and private companies. Although the Company is 
continuing to invest a significant portion of its cash flow in marketable 
securities, it is also aggressively seeking alternative vehicles through which 
the Company can invest cash flow from its programs, products and services and 
from its existing investment portfolio. A significant portion of the assets of 
the Company may be used for the acquisition of real property and ownership 
interests in limited partnerships that invest in real property. The Company is 
actively evaluating acquisition and other investment opportunities that fit 
within the investment strategy of the Company. Depending on the investment 
opportunities that become available to the Company, the Company may also seek to
expand its existing investment portfolio to include, among other things, 
substantial interests in private and public companies in related and unrelated 
businesses. The type of investments that the Company is seeking and investing in
involve numerous risks, including potential difficulties in the assimilation of 
acquired assets, diversion of management's attention away from normal operating
activities and the diversion of the Company's resources from other investment
opportunities. The Company has limited experience in executing and implementing
such investments and no assurances can be given as to the success of the
Company in executing and implementing the investments that the Company is 
currently involved with or may be involved with in the future. See "Business-
Real Estate and Other Investments".

Control by Management 

     As of June 24, 1997, senior management of the Company collectively owns
approximately 60.4% of the outstanding shares of Common Stock. Mr. Cook and 
entities affiliated with Mr. Cook own approximately 60.1% of the outstanding 
shares of Common Stock. Consequently, the senior management, and Mr. Cook in 
particular, will continue to have a significant influence over the policies and
affairs of the Company and will be in a position to determine the outcome of 
corporate actions requiring stockholder approval, including the election of 
directors, the 


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adoption of amendments to the Company's corporate documents and 
the approval of mergers and sales of the Company's assets. See "Security 
Ownership of Certain Beneficial Owners and Management".  

ITEM 1.   BUSINESS. 

         The Company - Profit and Subsidiaries

Profit Financial Corporation, a Utah corporation, (formerly Profiteer
Corporation) ("Profit") is a holding company for the common stock and other
ownership interests of a group of business entities collectively referred to
herein as the "Company". Wade Cook Seminars, Inc., a Nevada corporation,
(formerly United Support Association, Inc.) ("WCSI"), Left Coast Advertising,
Inc., a Nevada corporation, ("Left Coast"), Lighthouse Publishing Group, Inc., a
Nevada corporation ("Lighthouse Publishing"), and Profit Financial Real Estate
Management Company, Inc., a Nevada corporation, ("Profit Real Estate") are all
100% owned subsidiaries of Profit. Entity Planners International, Inc., a Nevada
corporation, ("EPI") is a 100% owned subsidiary of Profit Real Estate as is
Hotel Associates #1, Inc., a Nevada corporation, ("Hotel Associates"). Unlimited
Potential, Inc., a Nevada corporation, ("Unlimited") is a 50% owned subsidiary
of EPI. The remaining 50% of EPI is owned by Zion's Holding Company, L.L.C., a
Utah limited liability company not affiliated with EPI, Profit or the Company.
Except for Zion's Holding Company, L.L.C., all of the entities identified above
are affiliates of Mr. Cook.

Wade Cook Seminars, Inc., Profit's wholly owned subsidiary ("WCSI"), markets 
and delivers a variety of seminars and workshops focused on investment 
strategies, financial planning and personal wealth management and produces 
and sells audio tapes, videotapes, books and other written materials designed 
to teach various investment strategies and financial planning techniques. In 
addition, WCSI hosts a web site on the Internet at http://www.wadecook.com as 
an additional tool to recruit students and market its programs, products and 
services. WCSI accounted for approximately 96% of the Company's revenues for 
the fiscal year ended December 31, 1996 ("fiscal 1996").  

Left Coast is engaged in the business of producing and placing advertising in
various media, primarily for WCSI. Left Coast contributed less than one per cent
of consolidated gross revenues in the year ended December 31, 1996 and less than
two % through March 31, 1997.

Lighthouse Publishing is engaged in the business of producing and publishing
books, audio and video tapes, and other written materials, primarily for Wade B.
Cook in his capacity as author of such books and materials and producer of such
tapes. Lighthouse Publishing has entered into agreements to publish "Real Estate
Money Machine", "Business Buy the Bible", "Bear Market Baloney", "Stock Market
Miracles", and "Wall Street Money Machine", all of which are books by Wade B.
Cook. Lighthouse Publishing contributed less than 12 % of consolidated gross
revenues in the year ended December 31, 1996 and one % through March 31, 1997.

Profit Real Estate was formed to engage in the business of managing and 
overseeing the real estate investment portfolio of the Company. Profit Real 
Estate conducts its business through its wholly owned subsidiaries EPI and 
Hotel Associates, and Unlimited, EPI's 50% owned subsidiary. EPI is a general 
partner in Sherlock Homes, Limited Partnership, a Nevada limited partnership 
(an inactive partnership formed to invest residential real estate projects), 
Rising Tide L.P., a Nevada limited partnership (the owner of the Provo 
Fairfield Inn, a limited service hotel located in Provo, Utah), and 
Seattle-Tacoma Executive Properties, L.P., a Nevada limited partnership (an 
inactive partnership formed to hold the land and improvements constituting 
Profit's corporate headquarters). Unlimited is a general partner in Reno 
F.I.S. Limited Partnership, a Nevada limited partnership (formed to purchase 
the Reno Fairfield Inn, located in Reno, Nevada), FSS, L. P., a Nevada 
limited partnership (formed to purchase a hotel project located in Salt Lake 
City, Utah). Another entitiy which is an indirect subsidiary is Park City 
Hotel Partners, Limited Partnership, a Nevada limited partnership (a 
partnership owning a hotel project in Park City). Profit Real Estate and its 
subsidiaries contributed less than one % of consolidated gross revenues in 
the year ended December 31, 1996 and one % at March 31, 1997.

     The Company believes that it is well positioned to take advantage of the
increasing demand for information and training on investment strategies, 
financial planning and personal wealth management. The Company also believes 
that its approach to education and training offers many advantages over other 
financial and investment 


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seminars and related financial information products due to the breadth and 
depth of its programs, products and services, the quality and size of its 
instructor force and its strong marketing and sales team.  

     In 1996, the Company conducted 120 seminars in 42 cities across the 
United States. Average attendance at the seminars was 81 persons. Through 
June 30, 1997, the Company has conducted 103 seminars in 43 cities and the 
average attendance is 70 persons per seminar. Prior to 1996, the Company did 
not keep records sufficient to provide the data necessary to determine 
statistics for prior periods similar to the statistics for 1996 and 1997.

     The Company's principal executive office is located at 14675 Interurban 
Avenue South, Seattle, Washington 98168 and its telephone number is (206)
901-3000.

Business Strategy 

     The Company's objective is to become the leader in offering personal 
finance educational products as measured by gross revenues, profitability and 
total assets of the Company. In pursuit of its objective, the Company's 
strategy, in order of relative importance, is to:


     Expand Program and Product Offerings. The Company is currently 
developing and will continue to expand its library of programs, products and  
services to increase sales to its existing customers and to attract new  
customers. The Company hopes to offer a comprehensive array of programs,  
products and services on almost all aspects of investment strategies, 
financial planning and wealth management.  

     Explore Strategic Alliances. To increase sales of its programs and 
products, the Company will explore opportunities for strategic alliances and 
collaborative efforts with book clubs and major bookstore chains and with 
providers and developers of programs and products consistent with the 
strategic vision of the Company.  

     Strengthen Customer Base in Existing Markets. The Company has only 
recently begun marketing and providing its programs, products and services in 
many markets. The Company will seek to aggressively market its programs,
products and services in the newer markets to attract new customers and 
increase sales to existing customers.  

     Explore Other Means of Advertising. To access new clients, the Company 
will explore other means of advertising, including television infomercials 
and advertising and newsprint advertising, to reach individuals who may be 
interested in the products, programs and services offered by the Company.  

     Expand its Market into Smaller Cities. Historically, the Company has 
marketed and provided its seminars and products to residents located in or 
near cities in the United States with populations over one million. The 
Company will be expanding to cities with smaller populations in the future to 
broaden its market penetration. 

     While the Company has identified the above elements of a strategic plan, 
it has not gone further to set forth in detail the steps to be taken to 
implement such elements nor has it defined the scope of any planned expansion 
nor developed an estimated or expected timetable for the implementation of 
such expansion.

Prior Business History 

     Prior to May 18, 1995, the Company's educational seminar business was
conducted by United Support Association, Inc. ("USAI"), a corporation 
incorporated in Nevada in 1989 that was owned by the Wade B. Cook Family Trust.
On May 18, 1995, Profit acquired all of the outstanding capital stock of USAI in
exchange for 1,880,000 shares of Profit's common stock. Profit was formed in 
1979 as a Utah corporation under the name Profiteer Corporation. Prior to June 
1, 1995, Profit engaged primarily in farming and ranching in Utah. USAI's name 
was changed to "Wade Cook Seminars, Inc." in February 1997 due in part to the 
marketing advantages of 


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using Mr. Cook's name and associating the programs with his successful 
publications.  

Principal Programs, Products and Services

     Substantially all of the Company's programs, products and services are 
based on the financial and investment strategies of Mr. Cook. The Company has 
the non-exclusive right to promote, produce and sell these programs, products 
and services pursuant to the terms of a Product Agreement with Money Chef. 
See "--Dependence on Certain Relationships" below. Mr. Cook has based his 
programs and products on his belief that people need to: (a) increase their 
wealth by increasing their cash flow; (b) learn how to minimize their 
federal and state income taxes; (c) use entities, such as Nevada 
corporations, family limited partnerships, living trusts, qualified pensions 
and business trusts, to protect their assets; (d) be able to retire with 
sufficient income from their assets to maintain a good standard of living; 
and (e) be able to pass on their wealth and assets to their loved ones 
without the problems of probate. The Company believes that its competitive 
position and its name recognition have been greatly enhanced by the 
popularity of Mr. Cook's books. Since 1996, over 300,000 copies of Mr. Cook's 
books have been sold throughout the United States. The Company plans to 
continue capitalizing on the popularity and exposure from such books.  

Educational Seminars and Workshops 

      The Company promotes and sponsors a series of programs designed to meet 
the educational needs of clients interested in increasing their wealth and  
better managing their personal finances. The seminars provided by the Company 
include the following:  

   Financial Clinic is a three-hour seminar explaining the various products 
and services offered by WCSI and providing an introduction to investing in 
the stock market. The Financial Clinic is designed to serve as an 
introduction to the Wall Street Work Shop. This seminar is currently taught 
nationwide eight to ten times a week. The price to attend the Financial 
Clinic is $22 to $33 depending on whether the customer prepays the price of 
attendance.

    Wall Street Work Shop ("WSWS") is a two-day seminar teaching investors the 
investment strategies set forth in Mr. Cook's books, Wall Street Money 
Machine and Stock Market Miracles. Students are taught stock market basic 
terminology, how to choose a brokerage firm, stock market strategies, and 
how to place a trade. The students observe instructors purchasing or selling 
securities from brokers as they follow the investment strategies taught in 
the class. The Company also offers the  seminar Youth Wall Street for younger 
investors. This seminar is currently taught nationwide nine to eleven times 
per week. The price to attend WSWS ranges from $2,695 to $4,695 depending on 
the particular options selected by the persons or person attending the 
seminar and depending on the particular discount or promotion in effect at 
the time of payment.

    Business Entity Skills Training ("BEST") is a one-day seminar teaching 
students personal finance management strategies such as asset protection and 
tax reduction using corporations, limited partnerships, qualified pensions, 
and living trusts. BEST is taught immediately after the last day of each 
WSWS, either in the evening or the following day. The price to attend BEST is 
$995 if no other seminar is also attended. Otherwise, the price of Best is 
included in the price of attending certain companion seminars.

    Next Step is a two-day seminar for participants who have already attended 
the WSWS. Advance stock market investments strategies are taught in a format 
in which students can actively participate in making investments. Next Step 
is currently taught nationwide twelve times a  year. The price to attend Next 
Step ranges from $1,495 to $9,995, depending on whether it is attended 
separately or with other seminars offered by the Company and depending on the 
particular discount or promotion in effect at the time of payment 

    Wealth Academy is a three-day seminar teaching wealth accumulation and 
asset protection formulas using various business strategies and corporate 
income tax planning to assist students in better managing their personal 
finance and business activities. Wealth Academy is currently taught 
nationwide six to nine times a year. The price to attend Wealth Academy 
ranges from $2,495 to $7,995 depending on whether it is attended separately 
or with 


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other seminars offered by the Company and depending on the particular 
discount or promotion in effect at the time of payment. 

   Executive Retreat is a two-day workshop designed for participants who own 
or control Nevada corporations to gain a broader understanding of the 
mechanics using a corporation for tax advantages, limited liability and 
estate planning. The workshop is currently taught two to three  times a year 
at two locations. The price to attend Executive Retreat ranges from $1,495 to 
$2,495 depending on whether it is attended separately or with other seminars 
offered by the Company and depending on the particular discount or promotion 
in effect at the time of payment. 

The seminars provided by the Company accounted for approximately 52%, 53% and 
30% of the Company's revenues in fiscal 1996, 1995 and 1994, respectively. 
The Company typically conducts its seminars and workshops at major cities in 
the United States with populations of over one million. The majority of the 
Company's seminars are held in Los Angeles, California, Denver, Colorado, 
Seattle, Washington, Las Vegas, Nevada, Washington, D.C., Orlando, Florida 
and Dallas, Texas. The Company derived more than 10% of its revenues in 
fiscal 1996 from seminars taught in the states of California, Colorado, 
Washington and Nevada. On March 31, 1997, forty speakers conducted seminars 
for the Company throughout the United States. Thirty-five of such speakers 
were independent contractors and five were employees of the Company. The 
Company provides extensive training to its speakers, including two-day, 
bi-monthly workshops with an experienced trainer. Most speakers review 
training tapes and attend training sessions for six months prior to becoming 
"technicians" and graduate to becoming "secondary speakers" on tour. The best 
of these secondary speakers eventually rise to the role of primary speaker. 
Typically, the Company's speakers are required to enter into an agreement not 
to compete with the Company for a period of generally three years after the 
termination of their engagement with the Company.  

  Audio tapes, Videotapes, Books and Other Printed Materials 

      The Company's seminars and programs are supplemented by audio tapes, video
tapes, books and other printed materials that are licensed to the Company. 
Sales of these products accounted for 22%, 20% and 17% of the revenues of the 
Company for fiscal 1996, 1995 and 1994, respectively,

      The books promoted and sold by the Company include Wall Street Money 
Machine, Stock Market Miracles, Bear Market Baloney and Business Buy the 
Bible. The Company also sells Brilliant Deductions, The Real Estate Money 
Machine, 12 Special Reports, The Incorporation Handbook, How to Pick Up 
Foreclosures, Owner Financing, Cook's Book on Creative Real Estate, 101 Ways 
to Buy Real Estate without Cash and 555 Clean Jokes. Each of these books was 
written by Mr. Cook. These books are sold at prices ranging from $4.95 to 
$59.95 depending on the title and excluding shipping and handling. 

      The audio tapes promoted and sold by the Company include the multi-tape 
audio seminars Financial Fortress Home Study and Zero to Zillions. In 
addition, the Company sells single tapes that generally address the ideas and 
concepts taught in its seminars. The Company's single audio tapes include: 
Financial 4x4; Financial Power Pack; Paper Tigers; Unlimited Wealth; High 
Performance Business Strategies; Brilliant Deductions II; Retirement 
Prosperity; Money Mysteries of the Millionaires; The Power of Nevada 
Corporations; Entity Structuring; Outrageous Returns; Tax Updates 1 & 2; 
Double Your Money Update; Everything You Ever Wanted to Know About: Cook 
University; Everything You Ever Wanted to Know About: The Wall Street 
Workshop; Everything You Ever Wanted to Know About: The Real Estate Cash Flow 
Boot Camp; Everything You Ever Wanted to Know About: Becoming a Travel Agent; 
Income Formulas; Income Streams; Stock Market Power Strategies; Smarter 
Money. Mr. Cook is the primary speaker in each of these tapes. These audio 
tapes are sold at prices ranging from $33 to $1,695 depending upon the title 
of the audiotape or collection of audio tapes. 

      The videotapes promoted and sold by the Company include the multi-tape 
video versions of the Company's seminars Wall Street Workshop and Next Step, 
as well as single-tape videos on Dynamic Dollars, Entity Structuring and All 
About Wall Street Workshop. The Next Step videotaped seminar is sold at a 
price ranging from $1,495 to $2,995. The Wall Street Work Shop Videotaped 
seminar is sold at a price ranging from $1,995 to $2,995. 


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<PAGE>

Entity Formation Services

      The Company provides information, forms packages and assistance to 
individuals interested in preparing Nevada Corporations, Living Trusts, 
Pension Plans, Family Limited Partnerships, Charitable Remainder Trusts and 
Business Trusts. After providing its clients with information about the  
various entities, the Company typically outsources the formation of the 
entities to independent outside vendors for a commission. Prices for the 
Company's entity formation services range from $695 to $5,995 depending on 
the nature and the number of the entities purchased. The entity formation 
services of the Company accounted for 14%, 20% and 45% of the Company's 
revenues in fiscal 1996, 1995 and 1994, respectively.

WIN Subscriptions 

      Wealth Information Network ("WIN") is a subscription service provided 
by the Company which can be accessed over the Internet 24 hours a day. WIN 
provides detailed information on the Company's trades for each day using the 
investment strategies discussed in Wall Street Money Machine and Stock Market 
Miracles and taught in the Company's seminars. WIN also provides stock 
information and updates on the Company's programs and products, including a 
schedule of events and seminars provided by the Company. The subscription 
rate for the WIN service ranges from $1,995 to $3,695 per year, depending on 
the length of service, promotion offered at the time of sale, and whether a 
subscriber is also an attendee at a seminar offered by the Company. 
Subscription to WIN accounted for 7%, 7% and 2% of the Company's revenues in 
fiscal 1996, 1995 and 1994, respectively.

Sales and Marketing 

      The Company creates interest and demand for its programs, products and 
services through a mix of radio advertising, direct mail advertising and 
telephone and Internet marketing.  

Radio Advertising 

      The Company primarily uses radio advertising to reach potential 
customers. Advertising on the radio permits the Company to consistently  
advertise its programs and products to potential customers nationally.  
Generally, the Company advertises on the radio offering a free audio tape  
explaining certain stock market strategies and informing customers of a  
financial clinic that will be presented by the Company. The radio advertising 
attracts customers to the Financial Clinic seminars, which then introduce 
and  market the other programs, products and services provided by the 
Company. The management of the Company believes that radio advertising is 
crucial to  maintaining the Company's current market niche and to maintaining 
or increasing  its revenues. Any factors that adversely affect the 
availability or attractiveness of radio advertising for the Company, such as 
a significant price increase in the cost of radio advertising, could have a 
material and adverse effect on the Company's business, financial condition 
and results of operation.

Direct Mail Marketing and Advertising 

      The Company markets its programs, products and services through direct 
mailing to its mailing list of over 300,000 individuals, many of whom have 
previously attended one of the Company's seminars or purchased the Company's 
products. A centralized marketing department develops the Company's catalogs, 
brochures and advertisement using desktop publishing, and electronic 
pre-press technology to create the files used to produce direct full-color 
film for plate-making. This capability enables the Company to make quick 
improvements to its marketing materials in order to feature the latest 
financial developments and address market opportunities in a timely manner.  

Sales Team  

     The Company's sales force consists of over 180 people who are responsible
for responding to phone, e-mail, Internet and facsimile orders and  inquiries
received by the Company, as well as for following up with existing  


10

<PAGE>

clients to promote additional programs, products and services. The Company  
provides its sales staff daily training to refine their sales skills and to  
provide updates on the products, programs and services being offered by the  
Company. The Company believes its sales force has been critical to the 
Company's success in selling its products, program and services.  

Internet Marketing 

      The Company maintains an Internet web site at http://www.wadecook.com 
to market and promote its programs, products and services. The web site has 
information on the Company's programs, products and services and certain 
limited information on stock and investment strategies. A WIN subscriber can 
access WIN through the web site. The Company believes that the Internet will 
become an increasingly significant marketing channel to prospective clients 
in the future. 

Dependence on Certain Relationships 

      The Company derived the preponderance of its revenues in fiscal 1996, 
1995 and 1994 from sponsoring and promoting products, seminars and services  
licensed from Money Chef and believes that it will continue to derive the 
majority of its revenues in the foreseeable future from these sources. In  
January, 1993, the Company entered into a Product Agreement with Money Chef 
for the non-exclusive rights to promote and sponsor seminars, entity 
formation services and products owned or controlled by Money Chef. Mr. Cook 
is the President of Money Chef and is a trustee of a trust, created for the 
benefit of Mr. Cook's family, that owns all of the outstanding shares of 
Money Chef. Accordingly, any factor adversely affecting the Company's 
relationship with Mr. Cook or Money Chef could have a material and adverse 
effect on the Company's business, financial condition and results of 
operation.  

      Mr. Cook has granted a license to Simon & Schuster to market the 
audio rights to `Wall Street Money Machine'. Further, Mr. Cook has stated 
that in the future he may be willing to provide exclusive rights to the 
Company with respect to intellectual property including publishing and 
marketing rights thereto created by him although he is under no obligation to 
do so.

      On June 26, 1997, Wade Cook Seminars, Inc. renegotiated the Product 
Agreement for an additional period through June 30, 2002 for a flat royalty 
of 10% of gross sales. For fiscal years 1995 and 1996, Money Chef had the 
right to take a royalty ranging from 10% to 50% of gross revenues however 
they opted to take only 10%. Mr. Cook does not have an "outputs contract" 
(i.e., a contract giving the Company the first right to license or otherwise 
obtain the rights in and to all of the products Mr. Cook writes and creates) 
with the Company and so the Management of the Company can not guarantee that 
all future products created by Mr. Cook will be licensed by the Company under 
the terms of the Product Agreement.

      The Company also entered into an agreement with Mr. Cook for the 
publication rights in the United States, its territories, dependencies and 
possessions and the republic of the Philippines and Canada and the right to 
sell copies in the open market throughout the world for the books Real Estate 
Money Machine, Wall Street Money Machine, Stock Market Miracles, Bear Market 
Baloney and Business Buy the Bible. Under the terms of each Agreement (all of 
which agreements are substantially similar), the Company is obligated to pay 
Mr. Cook 10% of the retail selling price for each book sold. Certain 
additional rights in each book are to be shared equally. Such rights include: 
the right to receive royalty payments for abridgment, condensation or digest 
treatment, Anthology or annotation, sale to book clubs or similar 
organizations, reprint, special editions and second serial and syndication 
rights including reproduction in compilations, magazines, newspapers, or 
books.


11

<PAGE>

Intellectual Property

     The Company regards its seminars, workshops and other materials as
proprietary and relies primarily on a combination of statutory and common law
copyright, trademark and trade secret law, plus employee and third-party non-
disclosure agreements and other methods to protect its proprietary rights. 
Notwithstanding the foregoing, a third party or parties could copy or otherwise
obtain and use the Company's materials in an unauthorized manner or use these
materials to develop programs, products and services which are substantially
similar to those of the Company. If substantial unauthorized use of the 
Company's products were to occur, the Company's business and results of
operations could be materially and adversely affected. There can be no assurance
that the Company's means of protecting its proprietary rights will be adequate
or that the Company's competitors will not independently develop similar 
educational materials, similar seminars, workshops and programs or delivery 
methods. See "--Dependence on Certain Relationships". 

Customers 

     The Company's customers are individuals with a broad variety of
backgrounds, who are interested in one or more of the seminar topics which are 
presented by the Company. The Company is not dependent upon any single customer 
for any of its businesses, and has no contracts or other agreements with any 
third party pursuant to which the Company generates a material amount of its 
revenues. 

Competition 

     The highly competitive market in which the Company operates is 
fragmented and decentralized, with low barriers to entry. The management 
believes that the Company is among the largest competitors in the financial 
education market and that no single competitor accounts for a dominant market 
share. The Company's competitors include other companies and individuals who 
promote and conduct seminars and provide products on topics relating to 
investment, financial planning and personal wealth management. The Company 
believes that the majority of independent training providers are small 
organizations, which often provide training as one of several services or 
product lines or provide limited services and product lines. The Company 
differentiates itself from these providers based on its size, the scope and 
quality of its proprietary course offerings and the number, quality and 
experience of its instructors. Some of these competitors however offer 
courses and products similar to the Company at lower prices. In addition, 
many of the Company's competitors sponsor and conduct seminars free of charge 
as a marketing tool for other business. These competitors include 
stockbrokers, franchisers of business opportunities and portfolio and tax 
consultants. Some competitors have greater financial and other resources than 
the Company. There can be no assurance that the Company will be successful in 
maintaining its current position in the financial education market or 
continue to be successful against such competition. 

Employees and Consultants 

     The Company currently employs 342 full-time employees and 10 part-time 
employees. In addition, the Company has engaged the services of approximately 
35 independent contractors, primarily as seminar speakers. On June 24, 1997, 
the Company had 80 seminar speakers (including full time and part time 
employees and consultants) 39 shipping and order fulfillment employees, 186 
sales staff, 5 graphics staff, 12 marketing and advertising professionals and 
70 management, legal, accounting and administrative staff. None of the 
Company's employees are represented by a labor union. The Company believes 
that its relationship with its employees is good. 

Real Estate and Other Investments

   
   Historically, the Company has invested the majority of its excess cash in
marketable securities. The Company has, in the past, also made small investments
in certain venture capital partnerships and private companies. Although the 
Company is continuing to invest a significant portion of its excess cash in 
marketable securities, it is also aggressively seeking alternative vehicles 
through which the Company can invest excess cash from its programs, products and
services and from its existing investment portfolio.
    


12

<PAGE>

     Recently, the Company began focusing on investment opportunities in real 
estate related markets. Primarily through Profit Financial Real Estate 
Management Company, Inc., a wholly owned subsidiary of Profit ("RE 
Management"), and various other subsidiaries (together, the "Real Estate 
Subsidiaries"), the Company has begun investing in real estate projects. 
Typically, the Company invests in real estate limited partnerships as the 
sole or as a significant limited partner, and in some cases, acts as a 
general partner. Through these investments, the Company has significant 
ownership interest in four hotels in various stages of development and is 
aggressively evaluating several other real estate investment opportunities. 
To date, the investment amounts per project have ranged from $228,000 for 
less than 10% percent of a project to $3,450,000 for 100% ownership of a 
project. Of the Company's hotel/motel project investments, one hotel is an 
operating business, one hotel is currently under construction, and two are 
investments in real property on which hotels or motels are scheduled or 
planned to be constructed under the name Fairfield Inn Suites or Hampton Inn 
Suites. In late 1996, the Company purchased its headquarters in the Seattle, 
Washington area for approximately $3 million and spent approximately $2.5 
million on tenant improvements. 

     The Company's strategy for fiscal 1997 is to continue to directly and 
indirectly make real estate-related investments, including acquiring and 
developing hotels and motels primarily in Utah, Nevada, California and 
Washington. The Company is currently evaluating or negotiating its investment 
in a variety of properties and plans on making up to fourteen additional real 
estate related investments in fiscal 1997. Depending on the investment 
opportunities that become available to the Company, the Company may also seek 
to expand its existing investment portfolio in fiscal 1997 to include, among 
other things, substantial interests in private and public companies in 
related and unrelated businesses. 

     The type of investments that the Company is seeking involve numerous risks,
including potential difficulties in the assimilation of any acquired assets,
operations or businesses, diversion of management's attention away from normal
operating activities, and the diversion of the Company's resources from other
investment opportunities. The Company has limited experience in executing and
implementing such investments and no assurances can be given as to the success
of the Company in executing and implementing the investments that the Company
is currently involved with or may be involved with in the future. 

ITEM 2.   FINANCIAL INFORMATION. 

     The following table summarizes certain selected financial data and is
qualified in its entirety by the more detailed financial statements contained 
elsewhere in this Registration Statement. 

   
<TABLE>
<CAPTION>
                                                    SELECTED CONSOLIDATED FINANCIAL DATA  
                                                            YEAR ENDED DECEMBER 31,   
                                     -------------------------------------------------------------------------   
                                        1996            1995*           1994          1993**          1992** 
                                        ----            ----            ----          ------          ------ 
<S>                                 <C>              <C>             <C>              <C>             <C>
STATEMENT OF OPERATIONS DATA:   
Net Sales                            $40,724,515     $6,504,011      $1,973,145       $727,974        $573,492   
Cost of Sales                         15,682,936      2,876,909         861,734        146,727         118,504   
                                      ----------      ---------         -------        -------         -------   
Operating income (loss)                4,739,876        294,218         (22,667)       351,165         393,344   
Net income(loss) per share                   .46            .01            (.03)           .14             .20   
                                             ---            ---           -----            ---             ---   
Number of shares used in   
   computing net income (loss)   
   per share*                          6,623,280      6,398,426       6,398,426      2,463,228       2,368,554   

<CAPTION>
                                 ------------------------------------------------------------------------------   
                                                            Year Ended December 31,   
                                 ------------------------------------------------------------------------------   
                                        1996            1995            1994          1993**          1992**   
<S>                                 <C>                <C>          <C>          <C>            <C>
BALANCE SHEET DATA:
Cash and cash equivalents            $  635,141        $26,840      $  1,001     $  11,344      $  1,590           


13

<PAGE>

Working capital                       (3,890,698)      (763,216)         10,663      1,792,582       2,928.527   
Long-term obligations                     --             --              --            466,860         476,529   
Total assets                          16,937,659      2,283,055         675,347      3,120,478       3,984,138   
Total stockholders equity              3,702,024        528,899         405,101      2,432,059       3,606,467   
</TABLE>
    

See Note A of Notes to Financial Statements for an explanation of the
computation of per share data. 

   
*  The 1995 figures have been restated to reflect a change in accounting methods
for the reverse merger of USA I with Profiteer Corporation.  See "BUSINESS -- 
Prior Business History" and "Notes to Financial Statements."
** The 1993 and 1992 figures include results of operation of business lines
which were spun off in connection with the reorganization in 1995.This balance
sheet information is based solely on the Company's 1993 and 1992 tax returns. 
    

MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATION AND FINANCIAL
CONDITION 

     The following discussion and analysis should be read in conjunction with
the Consolidated Financial Statements and Notes to Consolidated Financial 
Statements contained elsewhere in this Registration Statement. 

Overview and Outlook

     Profit is a holding company that, through its subsidiary WCSI, conducts 
educational investment seminars and produces and sells audio tapes, 
videotapes, books and other written materials focused on investment 
strategies, financial planning and personal wealth management. The Company 
also invests in marketable securities, and invests in real estate related 
limited partnerships, and other non-marketable investments. WCSI also hosts 
WIN, an internet website that allows subscribers to log on for information 
related to the stock market at http://www.wadecook.com. Two other of the 
Company's subsidiaries, Left Coast Advertising, Inc. and Lighthouse 
Publishing Group, Inc. conduct advertising and publishing services, 
respectively, for the Company. To date, the vast majority of revenues of the 
Company have been derived from the educational seminars and products related 
to such seminars. These seminars and related products are almost exclusively 
based on products and seminars developed by Mr. Cook and are licensed to the 
Company by entities owned or controlled by Mr. Cook, or by members of his 
family pursuant to a Product Agreement with Money Chef. The Company believes 
that the sales of seminars and products developed by Mr. Cook will constitute 
the majority of revenues for the Company for the foreseeable future. 
Accordingly, any factor adversely affecting Mr. Cook or the Company's 
relationship with Mr. Cook or Money Chef would have a material adverse impact 
on the Company's business, financial condition and results of operation. See 
"Risk Factors-Dependence on Certain Relationships". 

     The Company is currently seeking to develop new seminars and products with
new authors so that it can diversify its seminar topics, protect its current
role as a leader in the educational investment seminar business, and attract
new customers. The Company may also seek joint ventures with other similar
seminar businesses to expand its customer and product base. However, there can
be no assurances that the Company will be successful in these endeavors. The
failure of the Company to successfully expand its customer and product base and
minimize its dependence on Mr. Cook may have a material and adverse effect upon
the Company's future business and prospects. 

     The Company believes that the success of the Wall Street Workshop, which
accounts for the vast majority of the Company's current revenues, is due in
part to the ability of its workshop facilitators to make demonstration trades
with stock brokers during the seminars to familiarize students with the trading
process. Typically, after discussing certain stock market strategies, the
facilitators during the seminar will phone a stockbroker of his or her choosing
and will enter actual orders to purchase or sell securities. The purpose of this
demonstration during the class is to illustrate the process of trading these
investments. An example of such a transaction is the purchase or sale of 10 call
option contracts at a price of $300 per contract to settle in three days for an
amount of $3,000.00.

     In order to allow facilitators to make actual purchases or sales of 
marketable securities during the course of the Wall Street Workshops, the 
Company has set up sub-accounts within its own brokerage accounts and has 
authorized trading limits in a range of $25,000 to $40,000 depending upon the 
facilitators background, experience and length of time with the Company. After 
an investment is made, many of these investments are sold 


14

<PAGE>

by the Company's in-house traders without returning the rate of return 
anticipated by the facilitators in making the investment.

     The Company's need to maintain an adequate cash position in every brokerage
account, especially when every account is a margin account, sometimes requires
the Company to liquidate the investments made by its facilitators, even if they
produce losses. Historically, the losses have generally been offset by the short
term capital gains achieved by the facilitators and money managers. The Company
reported gains (losses) on trading securities of $92,711, $88,719 and $(1,616)
for the periods ending December 31, 1996, 1995 and 1994, respectively. The
financial results reported included unrealized losses of $226,264, $20,899 and
$23,180 for the same periods, respectively. However, there can be no assurances
that losses will not arise in the future. Although these sub-accounts are only
a small portion of the Company's portfolio of assets, the risk of investing in
stocks and derivatives creates the possibility of some losses for the Company. 

     The investment portfolio of the Company has materially increased from 
1994 through 1996. The Company intends to continue to invest in its stock 
market portfolio as necessary to support the trading of securities during the 
Wall Street Workshops as a teaching mechanism, to use its portfolio as a tool 
to train speakers for the Wall Street Workshop and to attempt to earn 
investment income. The Company intends to pursue its current stock market 
investment strategies. However, there can be no assurances that the condition 
of the stock market will be what the management of the Company anticipates 
that it will be at any given time or that the Company will be in a position 
to effectively take advantage of existing market conditions. As with any 
investment in the stock market, the Company may suffer significant losses 
from pursuing its investment strategies. 

   
     The value of the Company's investment in non-marketable investments
decreased from $1,235,100 at December 31, 1995 (restated) to $522,600 at
December 31, 1996.  At June 30, 1997 the value of such investments increased to
$1,130,091.  At June 30, 1997 these investments consisted primarily of the 
Company's investment in real estate projects.
    

     The Company intends to continue to capitalize revenues at a high rate by
turning revenues into investment assets, including investment in both marketable
and non-marketable securities and investments.  If the Company requires cash for
working capital purposes and is required to liquidate certain investments to
raise cash, it may not be able to timely liquidate its investments in
non-marketable investments or securities at a price representing the fair value
of such investments or securities, or at all.

     WCSI has grown from three employees in 1989 to over 300 employees in 1997.
The increase in staffing at the Company reflects the dramatic growth in demand
for the Company's seminars and the corresponding need to increase the Company's
sales forces to adequately service the increasing customer base and to
coordinate seminars in most major cities in America. The management of the
Company believes that the historical rate of expansion of its staff in 1994,
1995 and 1996 will slow down in 1997 as the current number of employees is
sufficient for the Company's current needs. 

     Although the Company has historically been profitable, there can be no
assurance that the Company will maintain or increase revenues, maintain
profitability or avoid losses in any future period. The future results of
operation, both annually and from quarter to quarter, are subject to a variety
of factors applicable to the Company and the industries and markets in which it
operates. 

Results of Operations

Quarterly Results

UNAUDITED BALANCE SHEET FOR THE PERIOD ENDED JUNE 30, 1997-LIQUIDITY AND CAPITAL
RESOURCES
     The Company's total assets expanded to $34,297,933 at June 30, 1997
compared to $16,937,659 at December 31, 1996. The Company's total liabilities
grew to $23,749,009 from $12,618,335. Shareholders' equity at June 30, 1997
increased to $10,004,279 from $3,702,024 at December 31, 1996.

     The Company experienced a substantial increase in credit card purchases and
as a result the credit card processing company the Company uses increased the
amount it requires as a hold back. Accordingly, trade and credit card
receivables increased to $4,672,567 compared to $848,282 at December 31, 1996.

     The Company increased its portfolio of marketable securities to $5,993,285
compared to $3,801,039 at December 31, 1996.


     The Company does not believe that inflation or other general changes in 
prices has had a material effect on the financial results of the Company.  

     The Company does not believe its business is seasonal.


FOR THE QUARTERS ENDED MARCH 31, 1997 AND MARCH 31, 1996

     Gross revenues continued to increase, due largely to the increase in the
number of seminars provided by 


15

<PAGE>

the Company. The Company reported gross revenues for the quarter ended March 
31, 1997 of $18,588,388 as compared to gross revenues of $5,575,284 for the 
same period in 1996. 
     
     The cost of generating revenues was $7,550,409 for the period ended 
March 31, 1997, as compared to $2,163,080 for the same period in 1996. 
     
     Gross profits, following the same trend as gross revenues, increased 
during the period ended March 31, 1997 to $11,037,979 as compared to 
$3,412,204 during the same period in 1996.

     The net income for the Company, after taxes, was $1,326,975 for the period
ended March 31, 1997, as compared to net after-tax income of $1,007,695 for the
same period in 1996. Notwithstanding a significant increase in gross revenues,
net income remained relatively stable, due to a substantial increase in selling,
general and administrative expense, of which major components are personnel and
advertising costs. 

     The Company experienced unusual demands on its cash resources in the first
quarter of 1997. A substantial factor in the increased demands for cash was the
renovation and relocation into its new headquarters offices located in Tukwila,
Washington. Additionally, the Company made a substantial cash investment in the
Fairfield Inn Suites at Provo, Utah. Capital expenditures during the quarter
ended March 31, 1997 were $5,849,351. Borrowings during this period were
$1,477,610 and accounts payable increased by $3,370,404.

Annual Results 

     The following table provides a summary of the Company's operating results
for the years 1996, 1995 and 1994: 

   
<TABLE>
<CAPTION>
                                                 YEAR ENDED DECEMBER 31,   
                                          -------------------------------------  
                                              1996        1995          1994   
                                              ----        ----          ----   
<S>                                       <C>         <C>           <C>
STATEMENT OF OPERATIONS DATA:
Net Sales                                 $40,724,515   $6,504,011   $1,973,145  
Cost of Sales                              15,682,936    2,876,909      861,734  
Operating income (loss)                     4,739,876      294,218      (22,667) 
Net income(loss) per share                        .46          .01         (.03) 
Number of shares used in computing net
  income (loss) per share*
                                            6,623,280    6,398,426    6,398,426  
</TABLE>
    

 * See Note A of Notes to Financial Statements for an explanation of the
computation of per share data. 

   
     The Company has increased its gross revenues in each of the past three
years. Gross revenues of the Company were $1,973,145 in 1994, $6,504,011 in
1995 and $40,724,515 in 1996. 
    

     The rapid increase of gross revenues for the Company from 1994 to 1996 is
due to a variety of factors including, the dramatic increase in the frequency 
of various seminars, the significant increase in fees for the seminars, the 
establishment of the Wall Street Workshop program, the development of WIN, the 
sales of the book, "Wall Street Money Machine," and the introduction of two new
seminars. 

     The average retail price of the seminars have generally increased 73% 
from 1994 to 1995 and 25% from 1995 to 1996. Wall Street Workshop was 
increased from $780 in 1994 to $1,677 in 1995 and $2,195 in 1996. Wealth 
Academy increased from $1,950 in 1994 to $2,206 in 1995 to $3,286 in 1996. 
The fee for the WIN internet service increased from $495 in 1994 to $1,995 in 
1995 and $2,995 in 1996. The fee increase allowed the Company to focus its 
resources to develop and increase market and research support for its web 
site. In fiscal 1997, the Company does not anticipate any significant changes 
in the fee structure for any of its programs. 


16

<PAGE>

     The Company has increased the frequency of Wall Street Workshops from two
per month in 1995 to two per week in early 1996, to five times per week in 
early 1997. The Company will attempt to continue increasing the number and 
frequency of seminars that the Company offers. 

   
     Net Sales. The net income for the Company for the past three fiscal years
was a net loss of $195,730 for 1994 to a net profit of $67,618 in 1995 and 
$3,064,639 in 1996. This represents an increase of $263,348, or 135% from 1994 
to 1995 and $2,940,841, or 2376% from 1995 to 1996. It should be noted that the 
reorganization of Profit occurred on May 18, 1995, and the losses carried by 
Profit for one-half month of 1995 affected the profit and loss margin for the 
Company. The management of the Company anticipates strong growth in fiscal 1997,
however, there can be no assurances.
    

   
     Cost of Sales. Although the direct costs of staffing the individual 
seminars, workshops, or financial clinics as a percentage of net sales have 
remained relatively stable over the past three years, the total cost has 
increased to correspond with the rise in the number of seminars, workshops 
and financial clinics provided by the Company. From 1994 to 1995, costs went 
from $861,784 to $2,876,909, which is an increase of $2,015,175 or 234%, and
from 1995 to 1996, costs went from $2,876,909 to $15,682,936, which is an 
increase of $12,806,027 or 445%.
    

   
     A significant cost of sales to the Company are payments to Mr. Cook and
primarily his affiliate Money Chef, Inc. under various agreements to compensate
him for the use of the intellectual property owned by him or his affiliates. In
that regard, the Company accrued costs of $4,366,183, $649,172, $, and $82,923
for 1996, 1995 and 1994, respectively. 
    

     The seminar business is not generally seasonal in nature although the
Company experiences somewhat slower participation rates during July and August.

Liquidity and Capital Resources 

     Since the acquisition of WCSI in 1995, the Company has financed its
operations primarily through cash flow from operations. At December 31, 1996, 
1995 and 1994, respectively, the Company had cash and cash equivalents of 
$635,141, $26,840, $100, respectively. Total assets increased from $594,216 in 
1994 to $2,283,055 in 1995 to $16,937,659 in 1996 and total liabilities 
increased from $184,967 in 1994 to $1,458,352 in 1995 to $12,618,335 in 1996. 
Although no assurances can be given, the Company does not anticipate any trends 
which will materially increase or decrease its current level of liquidity. 

     In the past, the Company had the opportunity to increase its liquidity 
by its investment strategies in the purchasing and selling of marketable 
securities. The investment in marketable securities will need to continue for 
teaching purposes with respect to each Wall Street Workshop. In addition, the 
Company anticipates it will maintain or increase its current level of 
investment in marketable securities in the future. The Company may channel 
some of the liquidity of its investment portfolio into real estate limited 
partnerships that are purchasing hotels or motels or underlying real property 
to construct such hotels, to making investments in venture capital limited 
partnerships or other less liquid investments or paying down underlying debt 
attached to its corporate headquarters. See "Business-Real Estate and Other 
Investments". 

     The current monthly payments for the outstanding loan for the corporate 
headquarters of $50,000 per month will increase on September 1, 1997 to 
$100,000 per month, until February 1, 1999. The contract allows the Company 
to make lump sum prepayments on January 1, or July 1, in increments of 
$100,000 but not more than $500,000. The Company may make a prepayment of 
$500,000 on July 1, 1997. There is no prepayment penalty. 

     Except for the mortgage on its corporate headquarters, the Company 
currently does not access external sources of liquidity and the management of 
the Company does not currently expect to access external sources of liquidity 
in the immediate future. 

     The Company has material commitments for its various hotel or motel 
development projects. The real 


17

<PAGE>

estate subsidiaries have long term or short term debt payments for various 
hotel and motel development projects that will affect the Company's liquidity 
in 1997. These include monthly payments of $10,430 and a down payment of 
$25,000 for its 8.8% ownership of Park City Hotel Partners, Limited 
Partnership, by WCSI; $690,000 payment for 51% ownership of FSS, Limited 
Partnership; $590,000 for 51% ownership of Reno F.I.S., Limited Partnership; 
$3,450,000, including payments of $1,400,000 in 1997 as well as monthly 
payments of approximately $16,000 for 100% ownership of Rising Tide, Limited 
Partnership. The anticipated source of revenue to meet these commitments will 
be from operational revenue and investment portfolio growth. The management 
of the Company believes that some revenue may be generated through income 
from the limited partnerships owning the hotels/motels if occupancy increases 
in late 1997 and early 1998. However, these expectations may not be met if 
the investment portfolio held by the Company experiences little growth or a 
diminution in value or if the existing trend of increased occupancy in 
hotel/motels adversely changes. 

     The liquidity of the Company may be impaired in the event the underlying
loans wrapped by Rising Tide, Limited Partnership ("Rising Tide"), an indirect
subsidiary of the Company, are called by the lenders. On or about March 7, 1997
Rising Tide agreed to enter into an all-inclusive trust deed (with assignment
of rents) pursuant to which deed Rising Tide assumed the debt of East Bay
Associates, LLC (a non-affiliate) for a loan from The Bank of Utah in the
amount of approximately $791,000 and a loan from the Greater Salt Lake Business
District in the amount of approximately $788,000. The deed of trust contained
additional terms and conditions usual and customary of trust deeds. Both loans
may be accelerated at any time, which, if occured, would create a cash flow risk
for the Company and reduce the ability of the Company to continue its investment
strategies in purchasing hotels. Although there can be no assurances that the
loans will not be accelerated, the management of the Company does not anticipate
the loans will be accelerated and has structured the wrap around an assumption
package to pay off the debt. In addition, the hotel owned by Rising Tide is
operational and producing a current income stream. The income stream from Rising
Tide may be used to minimize the impact that the acceleration of the loans would
have on the liquidity of the Company. 


   
     The Company's investment program in hotels commenced in 1997 and no hotel
investment activity is included in its historical audited financial
statements and directly related management's discussion and analysis.
    

     The major expenses for the completion of the remodeling and refurbishing 
of the corporate headquarters will be completed by the summer of 1997. The 
Company purchased, in cash, all the office furniture, office equipment, and 
office art in past fiscal year and the first quarter of 1997. The Company 
does not anticipate any significant expenses exceeding $250,000 for its 
corporate headquarters in 1997. 

     The Company's current financial resources and estimated cash flow from 
operations are expected to provide adequate capital to fund the Company's 
operations, including its various real estate development projects, for the 
next twelve months.  

     The Company has unused sources of liquid assets in a stock market 
portfolio estimated at $5 million which the Company will seek to invest in 
various vehicles. See "Business - Real Estate and Other Investments". 

Other Matters 
     Inflation did not have a significant impact on the Company's operations 
in fiscal 1996, 1995 and 1994. 

ITEM 3.   PROPERTIES. 

     The Company's headquarters are located in a three-story, 63,000 square 
foot office building in Seattle, Washington. The Company purchased the 
building in 1996, and believes that the facility is adequate for the 
Company's needs for the foreseeable future. The headquarters building houses 
the management and sales staff of Profit, together with its subsidiaries 
WCSI, Left Coast, Lighthouse Publishing and RE Management. The headquarters 
building also contains three seminar rooms at which the Company conducts 
seminars for the Seattle metropolitan area. The Company leases approximately 
29,000 square feet of warehouse space in Tukwila, Washington where it stores 
and ships audio tapes, video tapes, books and other printed materials. The 
lease for such space expires in April 2000. 


18

<PAGE>

ITEM 4.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT. 

     The following table sets forth certain information with respect to the 
beneficial ownership of the Company's Common Stock as of June 24, 1997 for 
(i) each executive officer of the Company; (ii) each director of the Company; 
(iii) all executive officers and directors of the Company as a group; and 
(iv) each person known by the Company to be the beneficial owner of more than 
five percent of the Common Stock: 

<TABLE>
<CAPTION>
Beneficial Owner(1)                                                    Shares Beneficially         % of Outstanding   
                                                                             Owned(2)                   Stock(3)   
                                                                             --------                   --------   
<S>                                                                    <C>                         <C>
Officers and Directors:   
     Wade B. Cook(4)....................................................       4,138,540                 60.1%   
     Andrew T. Rice.....................................................               0                   *   
     Laura M. Cook(5)...................................................       4,138,540                 60.1%   
     Cheryle Hamilton...................................................             140                   *   
     Robert T. Hondel...................................................          20,140                   *   
     Dr. Warren H. Chaney...............................................               0                   *   
     John V. Childers(6)................................................          20,140                   *   
     Nicholas Dettman...................................................               0                   *   
     Eric W. Marler(7)..................................................          20,500                   *   
   
      All executive officers and directors of the                               4,181,460                60.4%   
      Company as a group (9 persons).........   
   
Non-management 5% Stockholders:(8)   
      Yeaman Enterprises, Inc.(6)   
         3098 S. Highland Drive, Suite 460   
         Salt Lake City, Utah 84106.....................................          741,813                 13.7%   
      Wade B. Cook and Laura M. Cook   
         Family Trust(7)................................................        2,800,000                 41.9%   
</TABLE>

     *........Represents beneficial ownership of less than 1% of the 
     outstanding shares of the Common Stock  

(1)  Unless otherwise indicated, the address of the beneficial owner is c/o 
     Profit Financial Corporation, 14675 Interurban Avenue South, Seattle, 
     Washington 98168-4664. 
(2)  Beneficial ownership is determined in accordance with the rules of the   
     Securities and Exchange Commission and generally includes voting or      
     investment power with respect to securities. Shares of Common Stock subject
     to stock options and warrants currently exercisable or exercisable within 
     60 days are deemed to be outstanding for calculating the percentage 
     ownership of the person holding such options and the percentage 
     ownership of any group of which the holder is a member, but are not 
     deemed outstanding for calculating the percentage of any other person. 
     Except as indicated by footnote, and except for voting or investment 
     power held jointly with a person's spouse, the persons named in the 
     table have sole voting and investment power with respect to all shares 
     of capital stock shown beneficially owned by them.
(3)  Percentage is calculated based upon 6,680,864 shares of Common Stock
     outstanding on June 24, 1997.  
(4)  Includes (a) 938,540 shares owned by Mr. Cook, (b) 200,000 shares owned 
     by the Wade Cook Family Trust, a trust established for the benefit of 
     Mr. and Mrs. Cook's family, (c) 200,000 shares of Common Stock subject  
     to immediately exercisable option to exercise options held by Yeaman 
     Enterprises Inc., and (d) shared voting and investment power over 
     2,800,000 shares of Common Stock owned by the Wade B. Cook and Laura M. 
     Cook Family Trust, a trust established for the benefit of Mr. &  Mrs. 
     Cook's family. Wade B. Cook and Laura M. Cook are husband and wife. All 
     shares held by Mr. Cook are held as community property. Mr. Cook is the 
     trustee of the trusts.
(5)  Includes shared voting and investment power over 2,800,000 shares of 
     Common Stock owned by the Wade B. Cook and Laura M. Cook Family Trust, 
     Wade B. Cook and Laura M. Cook are husband and wife. Also includes 
     1,338,540 shares or options owned by Mr. Cook or by the Wade Cook Family 
     Trust, as to which Mrs. Cook disclaims beneficial ownership. All shares 
     held by Mrs. Cook are held as community property.
(6)  Includes 20,000 shares subject to exercisable options.  
(7)  Includes 2500 shares subject to an immediately exercisable  option and   
     200,000 shares subject to option to purchase immediately exercisable 
     options.
(8)  These shares of Common Stock are held in a Custodial Trust Account at  
     Yeaman Enterprises, Inc. for the benefit of Mr. Yeaman's family. 
     Mr. Yeaman disclaims beneficial ownership for such shares. Includes 
     options to acquire 100,000 shares of common stock on July 31, 1997 and 
     100,000 shares on August 31, 1997  
  
ITEM 5.   DIRECTORS AND EXECUTIVE OFFICERS.  

     The following table sets forth certain information as of June 21, 1997
concerning each of the directors, executive officers and other senior officers 
of the Company:  


19

<PAGE>

<TABLE>
<CAPTION>
             Name                          Age                               Position   
             ----                          ---                               --------   
            <S>                            <C>           <C>
             Wade B. Cook                  47            President and Chairman of the Board   
             Andrew T. Rice                40            Treasurer and Controller   
             Laura M. Cook                 44            Secretary and Director   
             Cheryle Hamilton              45            Director of Lighthouse Publishing   
             Robert T. Hondel              54            General Sales Manager of WCSI   
             Dr. Warren H. Chaney          54            Director   
             John V. Childers              52            Director   
             Nicholas Dettman              49            Director   
             Eric W. Marler                39            Director   
</TABLE>

     Wade B. Cook has been the Chairman of the Board and the President since
June, 1995. Mr. Cook also served as Treasurer and President of WCSI since 1989. 
Mr. Cook is an internationally recognized author of 15 books on finance, real 
estate, asset protection and the stock market, and trainer and speaker on these 
topics, and the developer of educational products on investing and personal 
wealth management. Mr. Cook is the husband of Laura M. Cook. 

     Andrew T. Rice has been Treasurer and Controller for the Company since 
June 1997. Prior to his involvement with the Company, Mr. Rice was Controller 
for Cosmos Development and Administration Corp. a major real estate 
development company based in Bellevue, Washington. 

     Laura M. Cook has been the Secretary and a member of the Board of Directors
of the Company since May 1995. Mrs. Cook has also served as an officer and 
operational manager in several subsidiaries of the Company. Mrs. Cook has also 
managed accounting systems for various corporations for 15 years. Mrs. Cook is 
the wife of Mr. Cook. 

     Cheryle Hamilton has been the Director of Lighthouse Publishing since 
October, 1996. From March, 1996 to February, 1997, Ms. Hamilton served as 
Human Resources Director for the Company. Prior to her involvement with the 
Company, Ms. Hamilton was Executive Assistant of Sunsportswear, Inc., a 
clothing manufacturer located in Seattle, Washington. She also provided 
intellectual, property and marketing consulting on a contract basis from 1991 
to 1994. 

     Robert T. Hondel is the General Sales Manager of WCSI. Mr. Hondel left
retirement to join the Company. Prior to joining the Company, Mr. Hondel spent 
18 years as the Director and President of the Knapp College of Business in 
Tacoma, Washington. 

     Dr. Warren H. Chaney has served on the Board of Directors since July 
1996. Since 1980, Dr. Chaney has been involved in the motion picture and  
television industry as writer, director and producer for projects originating 
from Paige-Brace Cinema, Ltd., Lorimar Films, TMS, Inc., Skorris Films Inc., 
Sandpiper Productions, Inc., Leading Edge Entertainment, Inc., Warren Chaney 
Productions, Ind., Intercontinental Releasing Corporation, and Millennial 
Entertainment. 

     John V. Childers has been a member of the Board of Directors since 
August 1995. In addition to his duties as Director, Mr. Childers acts as a 
Speaker Trainer of the Company. Prior to his association with the Company, 
Mr. Childers was the Chairman and President of Ideal Travel Concepts, a 
travel company with locations in Tennessee and Florida. 

     Nicholas Dettman has been a member of the Board of Directors since May, 
1995. He is a captain of Delta Airlines, located in Atlanta, Georgia for over 
30 years. He is the owner and operator of Kalowai Plantation, a orchid ranch 
in Kauai, Hawaii. 

     Eric W. Marler has been a Director since December 1996 and has been a 
speaker for the Company since September 1996. Mr. Marler also served as Chief 
Financial Officer of the Company from December 1996 to June 1996. Mr. Marler 
is Vice President of Cascade Management Associates LP, a firm that provides 
tax consulting. 


20

<PAGE>

Prior to his involvement with the Company, Mr. Marler practiced as a 
Certified Public Accountant giving advice on income tax and profitability 
planning with Martin/Grambush, P.C., an accounting firm located in Kirkland, 
Washington. 

Board of Directors 

     Directors of the Company are elected by the Company's shareholders and 
hold office until the next annual meeting of shareholders and until their 
successors are elected and qualified, or until their earlier resignation or 
removal. The Company's officers serve at the discretion of the Board of 
Directors. 

     No director that is an employee of the Company is compensated for services
as a member of the Board of Directors or for services on any committee of the
Board of Directors. Compensation for non-employee directors consists of a 
retainer of $500 dollars per year. Compensation for all non-employee directors 
also consist of a fee varying from $25 to $125 depending on the length of the
meeting for each board meeting and committee meeting attended in person or by 
telephone. Directors are reimbursed for reasonable travel and out-of-pocket 
expenses incurred on behalf of the Company. Each of Directors Childers, Dettman
and Chaney has received a grant of options to acquire 10,000 shares (pre-
split) of the Company's Class A common stock at $3.00 per share. All of the
Options have been exercised. This grant was a one-time dispensation in reward
for past services to the Company and is not necessarily intended to establish a
Company policy of awarding non-employee directors stock options as compensation
in part for service to the Company as a director. Notwithstanding the foregoing,
the Company does plan to implement a stock option plan which will provide for,
but not require, the grant of options to directors in the future. During the
fiscal year ending December 31, 1996, the Company did not have a compensation
committee. All matters concerning executives compensation were addressed by Mr.
Cook. The Company is planning to implement a compensation committee and an
audit committee later this year. 


COMPENSATION OF DIRECTORS

     The Company pays each director a fee of $3,000, payable quarterly, in 
advance.  In addition, the Company reimburses non-employee directors for 
reasonable travel and out-of-pocket expenses incurred in connection with 
their activities on behalf of the Company. Directors of the Company are 
eligible for participation in the Wade Cook Financial Corporation 1997 Stock 
Incentive Plan. The 1997 Stock Incentive Plan is administered by the Board 
of Directors.


Involvement in Legal Proceeding 

     The State of Arizona commenced an administrative proceeding against Wade 
B. Cook and his former businesses American Business Alliance and Monarch 
Funding Corporation in February, 1989. The State of Arizona issued an 
administrative order, on or about May 1989, concluding that Mr. Cook and his 
businesses had violated various securities laws, including anti-fraud 
provisions, and as a result, ordered them to (1) pay over $390,000 in 
restitution (2) jointly and severally pay a $150,000 administrative penalty, 
and (3) to cease and desist the allegedly fraudulent conduct. Mr. Cook is 
currently in the process of negotiating the treatment of this proceeding. 

     The U.S. Securities and Exchange Commission has commenced a private 
formal investigation against the Company and certain of its officers and 
directors, including Mr. Cook. In addition, the Securities Division of the 
State of Washington has commenced an informal investigation of Mr. Cook, 
together with WCSI and the Company. The Company does not believe it or any of 
its officers engaged in any inappropriate activity or violated applicable 
laws. See "Legal Proceedings". 

Employment Agreements 

     Pursuant to an Employment Agreement, dated as of June 25, 1997 and 
effective as of July 1, 1997, Mr. Cook will be employed as Chief Executive 
Officer and President of the Company. The Employment Agreement provides for a 
three-year term in which Mr. Cook will receive an annual base salary of 
$240,000 in Year 1, $265,000 in Year 2 and $290,000 in Year 3. According to 
the Employment Agreement, Mr. Cook may receive additional bonuses for work as 
approved by the Board of Directors of the Company. To date, no such bonuses 
have been requested or approved. In addition, Mr. Cook is entitled to 
reimbursement for reasonable travel and business entertainment expenses 
authorized by the Company, as well as certain fringe benefits. 

ITEM 6.   EXECUTIVE COMPENSATION. 

     The following table sets forth information regarding employee 
compensation paid for all services rendered to the Company in all capacities 
during fiscal 1996 by the Company's Chief Executive Officer, (one current 


21

<PAGE>

executive officer and one former executive officer). No other executive 
officers of the Company received in excess of $100,000 during the last fiscal 
year. 


22

<PAGE>

<TABLE>
<CAPTION>
                                                  Annual Compensation
                                            -----------------------------------
                                                                       Other            Long Term          All Other   
Name and Position              Year          Salary        Bonus        (3)            Compensation      Compensation (1)
- -----------------              ----         -------        -----    ------------      ---------------  ------------------
<S>                            <C>          <C>            <C>      <C>               <C>              <C>
Wade B. Cook,                  1996         $ 90,628        none        none               none         $4,366,183 (2)
President and Chairman,        1995                                                                        755,550
Chief Executive Officer        1994         $ 16,000                                                        82,993
                     
   
Robert T. Hondel,              1996         $179,532        none        none               none               none
General Sales Manager          1995           62,500
   
Christopher Carde (4)          1996         $223,521        none        none               none               none
Former General Counsel, CEO    1995           51,055
and Director                   1994
   
Margaret Huss                  1996         $233,396        none        none               none               none 
Sales Representative       
   
Barry Collett                  1996          135,193        none        none               none               none 
Sales Representative   
</TABLE>

  (1) Certain of the Company's executive officers received personal benefits 
      in addition to salary and cash bonuses, including car allowances or 
      the use of a car owned by the Company and mortgages at market rates. 
      The aggregate amount of such personal benefits however, do not 
      exceed the lessor of $50,000 or 10% of the total of the annual  
      salary and bonus reported for the named executive officers. 

  (2) Royalties are paid by WCSI indirectly to Mr. Cook pursuant to a Product 
      Agreement. Amounts shown are accrued royalties payable for the year 
      1996. The amount actually paid to Wade B. Cook, Money Chef, 
      and affiliates thereof was $2,999,130. See "Certain Relationships 
      and Related Transactions".

  (3) All employees of the Company, including Mr. Cook, have received at 
      least once approximately 40 shares of the Company's common stock 
      from time to time as a bonus in exceeding certain sales expectations. 

  (4) Mr. Carde's employment was terminated on May 7, 1997.  

ITEM 7.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS. 

     The Company had a Product Agreement on January 3, 1993 with Money Chef
setting forth certain terms for the right to use the name and products. The
royalty payments paid to Money Chef under the Product Agreement ranged from 10%
to 50% of gross sales (as defined in the Product Agreement). In fiscal 1995 and
1996, the Company was generally required to pay Money Chef 10% to 30% of gross
sales, with Money Chef having the right to specify the percentage within the 10%
to 50% range that the Company must pay. Money Chef has opted to receive the
minimum amount of royalties of 10% in each of fiscal 1996 and 1995. The Company
paid royalties of $4,366,183 in 1996 and $755,550 in 1995 and $82,923 in 1994.

     On June 26, 1997, Wade Cook Seminars, Inc. renegotiated the Product
Agreement for an additional period through June 30, 2002 for a flat royalty of
10% of gross sales. Mr. Cook does not have an "outputs contract" (i.e., a
contract giving the Company the first right to license or otherwise obtain the
rights in and to all of the products Mr. Cook writes and creates) with the
Company and so the Management of the Company can not guarantee that all future
products created by Mr. Cook will be licensed by the Company under the terms of
the Product Agreement.

     The Company has licensed the rights to Mr. Cook's books, Real Estate 
Money Machine, Wall Street Money Machine, Stock Market Miracles, Bear Market 
Baloney, and Business Buy the Bible under individual Publishing Agreements 
with Lighthouse Publishing Group, Inc., (a subsidiary). Under the terms of 
each of the 


23

<PAGE>

book licenses, Mr. Cook is paid a royalty of ten percent (10%) of the retail 
price of each book sold. The amount of royalties paid to Mr. Cook and his 
affiliates under the Publishing Agreements in 1996, 1995 and 1994 is included 
in the amounts stated above as paid to him pursuant to the Product Agreement.

     Evergreen Lodging, L.P., a Nevada limited partnership ("Evergreen") which
is an indirect subsidiary of the Company and so the Management of the Company
can not guarantee that all future products created by Mr. Cook will be licensed
by the Company under the terms of the Product Agreement.

     WCSI has loaned approximately $875,000 to Newstart Centre, Inc., a Utah
corporation related to the Company by virtue of a 30% ownership interest therein
owned or controlled by Wade B. Cook or his affiliate. Newstart Centre, Inc. is
in the business of buying, leasing and selling motor vehicles to the general
public. The indebtedness is evidenced by seven (7) Promissory Notes (Secured)
dated February 4, April 4, May 23, June 20, July 20, July 25 (2) and October 9,
all in 1997 and each in the original principal amount of $125,000 payable to
WCSI and executed by Newstart Centre, Inc. and a Secured Loan Agreement dated
February 4, 1997 by and between WCSI and Newstart Centre, Inc. The Promissory
Notes each provide for the repayment of the loan evidenced thereby in
forty-eight (48) equal monthly installments of $3,606.88. Interest on the amount
represented by each note accrues on the unpaid principal balance at the simple
interest rate of seventeen per cent (17%) per annum. The Secured Loan Agreement
provides that the loans evidenced by the Promissory Notes is secured by a lien
in the motor vehicles owned by Newstart Centre, Inc.

     Paul Cook, Mr. Cook's brother, contracts with WCSI to provide speaking
services. Paul Cook executed a loan from WCSI on June 18th, 1997 for a total of
seventy-five thousand dollars ($75,000) for a two-year period at the interest
rate of 11 percent (11%). The loan is secured by a second position on Mr. Cook's
home in Salt Lake City, Utah. The Company has paid Paul Cook $77,156 so far in
1997. The Company has paid to Paul Cook $11,746 and $3,500 in 1996 and 1995,
respectively. The Company has no records of payments to Paul Cook in 1994.
Additionally, the Company believes that "Grand Teton" is an entity owned or
controlled by Paul Cook to which the Company has paid $133,382 and $34,902 in
1997 to date and 1996, respectively.

     Scott Scheuerman, who is the brother-in-law of Mr. Cook, is president of
USA Corporate Services, Inc. ("USA"), BOSS, Inc. and Acorn Corporate Services,
Inc. which are Nevada corporations operating out of Nevada. Acorn acts as
resident agent for Nevada corporations and BOSS provides corporate business
office suite services for Nevada corporations operating in Nevada. USA generally
sells Nevada corporations. The Company markets these services and sells the
processing of Nevada corporations. Clients of USA that purchased either/or both
Acorn resident agent services or BOSS services increased from 600 in 1994 to
1,120 in 1995 and 1,360 in 1996. In 1997 to date the Company has paid $550.00 to
either Acorn Corporate Services, Inc. or Boss, Inc. The Company paid $117,866
and $123,242 to either or all of these entities in 1995 and 1994, respectively.

     Eric W. Marler, the former Chief Financial Officer of the Company and a
current Director and a speaker in its educational seminars, is the owner of 50%
of the issued shares of Cascade Management Associates, L.P. ("Cascade"). Cascade
has provided to WCSI the seminar speaking services of Mr. Marler for a fee of
$10,000 per month since September 1996. The Company has paid $62,515 to Cascade
so far in 1997. The Company has paid $35,555 in 1996 and has no record of
payments to Cascade in prior years.

     John V. Childers, a director of the Company, contracts with WCSI through 
Speaker Services, Inc., a private corporation, to train all speakers for all 
events produced by WCSI. The agreement sets forth a compensation plan of one 
percent (1%) of the gross of all Financial Clinic seminars, and one-half 
percent (0.5%) of the gross if all Wall Street Workshops. The Company as paid 
Speaker Services $231,990 so far in 1997. The Company paid


24

<PAGE>
$22,710 and $3,080 in 1996 and 1995, respectively. The Company has no records 
of payments to this entity in 1994.

     Additionally, Mr. Childers is the former president and a director of Ideal
Travel Corporation ("Ideal"), and WCSI utilized Ideal as well as other travel
agencies in the planning of its corporate travel. As a result of the corporate
working relationship between Ideal and WCSI, Mr. Cook receives fifty percent of
the commissions paid to Ideal by its suppliers for the Company's corporate
travel, which commissions are generally 10% of the cost of travel subject to
airline caps on airfare commissions. This arrangement is a carry-over from a
time when Mr. Cook was enrolled as a travel agent for Ideal Travel Corporation.
Mr. Cook or his wife Laura Cook, who is also an enrolled travel agent for Ideal
Travel Corporation. Mr. Cook or his wife Laura Cook, who is also an enrolled
travel agent and Director and Secretary of the Company, received approximately
$11,732, $5,293 and $149 in the years 1996, 1995 and 1994, respectively. Amounts
paid to them so far in 1997 are immaterial. Mr. Cook has been an enrolled travel
agent since November 16, 1993. The Company has paid $415,209 to Ideal so far in
1997. The Company paid $37,044, $162,793, and $15,563 to Ideal in the years
1996, 1995, and 1994, respectively.

     Robert Hondel, a Director of the Company, executed a promissory note in the
principal amount of $300,000 in favor of WCSI on July 31, 1997. The note is
secured by a lien on Mr. Hondel's real property located in Graham, Washington
and bears interest at a rate of 10% per year per year payable in monthly
installments of $2,500 plus 50% of all monthly income received by Quantum
Marketing and its affiliates in excess of $8,000 per month beginning September
5, 1997 until paid in full.

     Crossroads Northwest, LP, a limited partnership controlled by the Wade B.
Cook Family Trust owes the Company $637,401 under the terms of various oral and
written agreements under the terms of various oral and written agreements to
repay such amounts which have been borrowed for the purpose of purchasing real
estate used, in some instances, by the Cook Family.

     The Company's management believes that the terms and conditions of each of
the related party transactions set forth above are at least as favorable as
might be obtained from an independent third party.


ITEM 8.   LEGAL PROCEEDINGS. 

     The following is a description of material pending legal proceedings to 
which the Company or any of its subsidiaries is a party or which any of their 
properties is subject:  

Investigation by the U.S. Securities and Exchange Commission 

     The Company and certain of its executive officers have received 
subpoenas to provide certain information in the Matter of Wade Cook Seminars, 
a  private informal investigation by the Securities and Exchange Commission  
("SEC"). The investigation relates to the possible violation of Sections 
5(a), 5(c) and 17(a) of the Securities Act, Section 10(b) of the Exchange 
Act and Rule 10b-5 thereunder, and Sections 203(a) and 206(1) and (2) of the 
Investment Advisers Act. The SEC has stated that the investigation should 
not be construed as an indication by the SEC or its staff that any 
violations of law have occurred, nor should it be construed as an adverse 
reflection on the merits of the securities involved or on any person or 
entity. The Company does not believe it or any of its executive officers and 
directors has engaged in any inappropriate activity or violated applicable 
laws, and the Company intends to continue to cooperate with the 
investigation. No assurance can be given as to the outcome of this 
investigation. 

Informal Investigations by the State of Washington 

     The Assistant Attorney General for the State of Washington's Department 
of Financial Institutions, Securities Division commenced an informal  
investigation of Mr. Cook, WCSI and the Company in September, 1996. The 
Assistant U.S. Attorney for the Western District of Washington issued a 
subpoena to WCSI in March 1997 for records related to an independent 
contractor of the Company. Although the breadth and nature of these two 
investigations are not known, the Company does not believe it or any of its 
executive officers and directors has engaged in any inappropriate activity or 
violated applicable laws and the Company intends to continue to cooperate 
with the investigation. No assurances, however, can be given as to the 
outcome of these investigations.  


25
<PAGE>

Wade Cook Seminars, Inc. v. Charles Mellon, et al. 

     The Company brought a suit against defendants Robbins Research 
International and Charles E. Mellon in the King County Superior Court on 
September 16, 1996 and joined Anthony Robbins and Options Management, Inc. in 
June 1997. The Company alleges breach by Mellon of a noncompete agreement and 
unfair competition and inducement to breach the noncompete by Robbins 
Research and Anthony Robbins in hiring Mellon to present a copy of the 
Company's Wall Street Workshop seminar on behalf of defendants. An injunction 
in favor of WCSI was granted October 9, 1996 and attorney fees were awarded 
to the plaintiffs against Mr. Mellon. The trial is currently scheduled for 
September 1997.  

Wade B. Cook v. Anthony Robbins and Robbins Research International, Inc. 

     The Company brought suit in United States District Court, Western 
District of Washington, against Tony Robbins and Robbins Research 
International, Inc. on June 18, 1997 for damages and injunctive relief for 
copyright infringement. The Company alleges Tony Robbins copied or caused to 
be copied significant portions of Wall Street Money Machine, authored by 
Wade B. Cook, and used these materials in a course entitled "Financial 
Power."  

Other Proceedings 

   
     The Company and its subsidiaries are also parties to various 
administrative actions and other legal proceedings arising in the ordinary
course of business, none of which is expected to materially affect the 
financial position, results of operation or cash flow of the Company.  
    

ITEM 9.    MARKET PRICE OF AND DIVIDENDS ON THE REGISTRANT'S COMMON EQUITY 
AND RELATED STOCKHOLDER MATTERS.  

     Although there is currently no established trading market for shares of 
Common Stock of the Company, the Company's Common Stock is quoted under the 
stock symbol "PFNL" in the over-the-counter market. At June 20, 1997, there 
were four market makers of the Company's Common Stock.  

     The following table sets forth the approximate high and low bid 
quotations for the Company's Common Stock for the calendar periods indicated. 
The quotations reflect inter-dealer prices retail markups, markdowns or  
commissions and may not reflect actual transactions.  
  
<TABLE>
<CAPTION>
                                                               HIGH BID      LOW BID   
                                                               --------      -------   
                       <S>                                     <C>           <C>
                       1997   
                       ----   
                       Quarter Ended March 31                  $3.00         $2.88   
                       April 1 to June 20                      $5.25         $2.50   
   
                       1996   
                       ----   
                       Quarter Ended March 31                   2.12          2.00   
                       Quarter Ended June 30                    2.62          2.25   
                       Quarter Ended September 30               3.75          3.50   
                       Quarter Ended December 31                3.12          2.62   
   
                       1995   
                       ----   
                       Quarter Ended March 31                   1.75          1.50   
                       Quarter Ended June 30                    2.37          2.12   
                       Quarter Ended September 30               2.50          2.25   
                       Quarter Ended December 31                2.00          1.87   
   
                       1994   
                       ----   
                       Quarter Ended March 31                   1.87          1.62   
                       Quarter Ended June 30                    1.75          1.50   
                       Quarter Ended September 30               1.75          1.50   


26

<PAGE>

                       Quarter Ended December 31                1.75          1.50   
</TABLE>

     The high and low bid quotation price for the Common Stock on June 20, 
1997 was $5.25 and $4.63, respectively. As of June 20, 1997, the Company had 
approximately 6,680,000 shares of Common Stock outstanding.  

     As of June 20, 1997, there were approximately 924 record holders of 
Common Stock. The Company has never paid any cash dividends on its Common 
Stock and does not anticipate that it will pay dividends in the foreseeable 
future. Instead, the Company intends to apply any earnings to the expansion 
and development of its business.  

ITEM 10.   RECENT SALES OF UNREGISTERED SECURITIES. 

     On June 28, 1996, the Company authorized the sale of 16,000 shares of 
its Common Stock at $3 per share to five employees for subscription notes 
receivable. The five employees are Robin Anderson, Laura Howell, Patricia 
Taylor, Margie Huss and Robert Hondel. In addition, on June 28, 1996, the 
Company authorized the sale 30,420 shares of its Common Stock at $2.50 per 
share to Nicolas Dettman n/o Paradise Funding Corporation Profit Sharing 
Plan.  Margie Huss, Pat Taylor, Robin Anderson, Laura Howell, Norman Eade, 
Gloria Ducoulombier and Patricia McCarty as additional employee compensation. 
The stocks were issued in January 1997. Each negotiated transaction was made 
in reliance on the exemption from registration provided by Section 4 (2) of 
the Securities Act of 1933, as amended (the "Securities Act") as isolated 
transactions to a single investor which did not involve a public offering.

   
    

     On January 31, 1996, the Company issued 100,000 shares of Common Stock 
to Associated Reciprocal Traders, Ltd. in payment of an agreement to purchase 
20,000 Investor Relations-Advertising-Infomercial radio air time spots, 
priced at $25 per ad spot, per station, for a sum total of $500,000. The 
negotiated transaction was made in reliance on the exemption from 
registration provided by Section 4 (2) of the Securities Act as isolated 
transactions to a few limited investors which did not invoke a public 
offering.  

     On January 1, 1995, the Company transferred its ranching operations in 
Uintah County, Utah to Four Star, Inc. in exchange for all of Four Star's 
outstanding common stock pursuant to a plan of reorganization under section 
368(a)(1)(D) of the Internal Revenue Code. All of Four Star's stocks were 
then distributed to Yeaman Enterprises, Inc. in exchange for 1,880,00 shares 
of the Company's stock as part of the reorganization on April 1, 1995. The 
negotiated transaction was made in reliance on the exemption from 
registration provided by Section 4 (2) of the Securities Act as isolated 
transactions to a single investor which did not invoke a public offering. 
See "Business-Prior Business History."  

ITEM 11.   DESCRIPTION OF REGISTRANT'S SECURITIES TO BE REGISTERED. 

     The Company's authorized stock consists of 20,000,000 shares of Class A 
Common Stock, par value .01 per share ("Common Stock"), and 5,000,000 shares 
of Preferred Stock, par value $10 per share ("Preferred Stock"). As of June 
15, 1997, there were outstanding approximately 6,680,000 shares of Common 
Stock and no shares of Preferred Stock outstanding. All of the currently 
outstanding shares of Common Stock are validly issued, fully paid, and 
non-assessable.  

     On August 6, 1996, the Board of Directors declared a two-for-one stock 
split on the Company's Class A Common Stock, effected in the form of a stock 
dividend to shareholders of record on July 15, 1996. The number of shares 
issued at September 10, 1996 after giving effect to the split was 6,650,442 
common shares (3,325,211 common shares before the split). The effects of the  
stock split are accounted for in all shares and per share data included in 
this Registration Statement.  

 Common Stock 


27

<PAGE>

     The holders of Common Stock are entitled to one vote for each share on 
all matters submitted to a vote of stockholders and do not have cumulative 
voting rights. Accordingly, the holders of a majority of the stock entitled 
to vote in any election of directors may elect all of the directors nominated 
for election. Subject to preferences that may be applicable to any then 
outstanding Preferred Stock, the holders of Common Stock will be entitled to 
receive such dividends, if any, as may be declared by the Board of Directors 
from time to time out of legally available funds. Upon liquidation, 
dissolution, or winding up of the Company, the holders of Common Stock will 
be entitled to share ratably in all assets of the Company that are legally 
available for distribution, after payment of all debts and other liabilities 
and subject to the prior rights of holders of any Preferred Stock then 
outstanding. The holders of Common Stock have no preemptive, subscription, 
redemption, or conversion rights. The rights, preferences, and privileges of 
holders of Common Stock will be subject to the rights of the holders of share 
of any series of Preferred Stock that the Company may issue in the future.  

     The authorized Preferred Stock of the Company is available for issuance 
from time to time at the discretion of the Board of Directors of the Company 
without stockholder approval. The Board of Directors have the authority to 
prescribe, for each series of Preferred Stock it establishes, the number of 
shares in that series, the consideration for such shares in that series and 
the designations, powers, preferences and relative, participating, optional 
or other special rights, and such qualifications, limitations or restrictions 
on the shares in that series. Depending upon the rights of such Preferred 
Stock, the issuance of Preferred Stock could have a material adverse affect 
on the holders of Common Stock by delaying or preventing the change in 
control of the Company, making removal of the present management of the 
Company more difficult or resulting in restrictions upon the payment of 
dividends and other distributions to the holders of Common Stock. The 
management of the Company currently has no plans to issue any shares of any 
class or series of its Preferred Stock.  

Dividend Policy 

     The Company has never paid any cash dividends on its Common Stock and 
does not anticipate that it will pay dividends in the foreseeable future. 
Instead, the Company intends to apply any earnings to the expansion and 
development of its business.  

Transfer Agent and Registrar 

     The transfer agent and registrar for the Common Stock is National Stock 
Transfer in Salt Lake City, Utah.  

ITEM 12.   INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     The Company does not have any provision in its charter, by-laws, or 
other contracts providing for indemnification of its officers and directors.  

     The Utah Business Corporation Act, however, generally provides that a 
corporation may indemnify an individual made a party to a proceeding because 
he is or was a director, officer, employee, fiduciary or agent of the 
corporation, against any liability incurred in the proceeding if (i) the 
individual's conduct was in good faith, (ii) the individual reasonably 
believed that his conduct was in, or not opposed to, the corporation's best 
interests, and (iii) in the case of any criminal proceeding he had no 
reasonable cause to believe his conduct was unlawful; provided, however, 
that (x) in the case of an action by or in the right of the corporation, 
indemnification is limited to reasonable expenses incurred in connection 
with the proceeding and (y) the corporation may not, unless authorized by a 
court of competent jurisdiction, indemnify an individual (A) in connection 
with a proceeding by or in the right of the corporation in which the  
individual was adjudged liable to the corporation, or (B) in connection with 
any other proceeding in which the individual is adjudged liable on the basis 
that he derived an improper personal benefit. In a judicial proceeding under 
the foregoing clause (y), in order to authorize indemnification the court 
must determine that the individual is fairly and reasonably entitled to  
indemnification in view of all the relevant circumstances. A director or 
officer is entitled to mandatory indemnification if he was successful, on 
the merits or otherwise, in the defense of any proceeding, or in the defense 
of any claim, issue or matter in the proceeding, against the reasonable 
expenses incurred by him in connection with the proceeding or claim with 
respect to which 


28

<PAGE>

he was successful. A corporation may also indemnify and advance expenses to 
an officer, employee, fiduciary or agent to a greater extent if not 
inconsistent with public policy and if provided for by the articles of 
incorporation, by-laws, general or specific action of its board of directors 
or contract.  

ITEM 13.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. 

   
     The restated audited consolidated financial statements for the Company for
the fiscal years ended December 31, 1996, 1995 and 1994, and the report thereon
and the related financial statements, schedules and reports thereon, are set 
forth below, beginning on page F-3.  The unaudited consolidated balance sheet 
at June 30, 1997 is set forth below beginning on page F-1.
    

     The unaudited consolidated financial statements for the Company for the 
quarters ended March 31, 1997 and for March 31, 1996 are set forth 
immediately below. Management discussion and analysis of these quarterly 
financial statements is included under "Item 2. Financial Information." 
above. The notes to the financial statements beginning on page F-9 are an 
integral part of these quarterly financial statements.


29

<PAGE>

                  PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
             CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS

<TABLE>
<CAPTION>
                                                                 Three Months Ended
                                                           March 31, 1997     March 31, 1996
                                                            (Unaudited)         (Unaudited)
                                                         -------------        ------------
<S>                                                      <C>                  <C>
REVENUES, NET OF RETURNS AND DISCOUNTS                   $  18,588,388        $  5,575,284

COST OF REVENUES:
  Royalties to related party                                 1,980,913             556,750
  Other cost of revenues                                     5,569,496           1,606,330
                                                         -------------        ------------

TOTAL COST OF REVENUES                                       7,550,409           2,163,080
                                                         -------------        ------------

                  GROSS PROFIT                              11,037,979           3,412,204
                                                         -------------        ------------

SELLING, GENERAL AND ADMINISTRATIVE EXPENSE                  8,760,351           2,125,619

  INCOME (LOSS) FROM OPERATIONS                              2,277,628           1,286,585
                                                         -------------        ------------

OTHER INCOME (EXPENSES)
  Dividends and interest                                        48,478               1,004
  Gain (loss) on trading securities                           (157,974)            260,642
  Other income (expense)                                        54,505              (9,868)
  Loss on investment on non-marketable securities              (87,500)                  0
  Interest expense                                             (94,176)             (4,157)
                                                         --------------       -------------

  TOTAL OTHER INCOME (EXPENSES)                               (236,667)            247,621
                                                         --------------       -------------

INCOME (LOSS) BEFORE INCOME TAXES                            2,040,961           1,534,206
                                                         --------------       -------------

PROVISION FOR INCOME TAXES                                     713,986             526,511
                                                         --------------       -------------

  NET INCOME (LOSS)                                       $  1,326,975        $  1,007,695
                                                         --------------       -------------

EARNINGS (LOSS) PER SHARE                                 $       0.20        $       0.15
                                                         --------------       -------------

Weighted Average Number of Common Shares                     6,623,280           6,565,461

                                                         --------------       --------------
</TABLE>


30
<PAGE>

                  PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED CASH FLOW STATEMENTS
                     
<TABLE>
<CAPTION>
                                                                           Three Months Ended
                                                                             March 31, 1997
                                                                               (Unaudited)
                                                                             --------------
<S>                                                                        <C>
 CASH FLOWS FROM OPERATING ACTIVITIES:

 Net income (loss)                                                            $  1,326,975
 Adjustments to reconcile net income (loss) to net
 cash provided by operating activities:
   Depreciation                                                                    265,421
   (Gains) losses on trading marketable securities                                 157,975
   Losses on disposition of fixed assets
   Impairment of long-lived assets
   Loss on investment in non-marketable securities                                  87,500
   Purchases of trading securities                                              (2,996,860)
   Proceeds from sale of trading securities                                      2,820,940
 Changes in assets and liabilities:
   Receivables                                                                    (703,765)
   Inventory                                                                       (87,638)
   Prepaid expenses                                                               (165,716)
   Deferred taxes                                                                  125,625
   Deposits                                                                          8,603
   Accounts payable and accrued expenses                                         3,370,404
   Payroll and other taxes withheld and accrued                                     71,219
   Income taxes payable                                                            479,619
   Deferred revenue                                                               (894,984)
   Due to related party                                                              5,000
   Royalties payable                                                               409,461
                                                                                -----------
 TOTAL ADJUSTMENTS                                                               2,952,804
                                                                                -----------
 NET CASH PROVIDED BY OPERATING ACTIVITIES                                       4,279,779
                                                                                -----------

 CASH FLOWS FROM INVESTING ACTIVITIES:
 Capital expenditures                                                           (5,849,351)
 Subsidiary's investment
 Return of subsidiary's investment
                                                                               ------------
 NET CASH USED FOR INVESTING ACTIVITIES                                         (5,849,351)
                                                                               ------------

 CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from issuance of subsidiary's minority interest                          (53,505)
 Net borrowings                                                                  1,477,610


31

<PAGE>

<S>                                                                          <C>
 Issuance of common stock                                                     ------------
 NET CASH PROVIDED BY FINANCING ACTIVITIES                                       1,424,105
                                                                              ------------

 NET INCREASE (DECREASE) IN CASH                                                  (145,467)

 CASH, beginning of year                                                           635,141
                                                                              -------------
 CASH, end of period                                                            $  489,674

                                                                               -------------
</TABLE>


32

<PAGE>

ITEM 14.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS. 

     On February 6, 1997, the Company engaged Miller and Company, an accounting
firm based in Santa Monica, California to act as its independent certified 
public accountants and to audit the Company's financial statements for the 
fiscal years ended December 31, 1995 and 1996. The Company terminated its 
relationship with Smith and Company, an accounting firm based in Salt Lake City,
Utah on May 1, 1995 upon the completion of the merger of a subsidiary of the 
Company with WCSI. With respect to the financial statements for the years ended 
December 31, 1994, the report of Smith and Company did not contain an adverse 
opinion or a disclaimer of opinion and were not modified or qualified as to 
uncertainty, audit scope or accounting principles. The decision to change 
accountants was recommended and approved by the Board of Directors of the 
Company. There were no disagreements with Smith and Company on accounting
principles or practices, financial statement disclosure, or auditing scope or 
procedure related to the Company.  

ITEM 15.   FINANCIAL STATEMENTS AND EXHIBITS.  
   
<TABLE>
<CAPTION>
           (a)  Financial Statements.                                     Page
                                                                          ---- 
           <S>                                                            <C>
                Unaudited Consolidated Balance Sheet as of June 30, 1997   F-1

                Report of Independent Certified Public Accountants         F-3

                FINANCIAL STATEMENTS:
                Consolidated Balance Sheets (restated)                     F-4
                Consolidated Statements of Income and Retained
                  Earnings (restated)                                      F-6
                Consolidated Statement of Changes in Shareholders'
                  Equity (restated)                                        F-7
                Consolidated Cash Flow Statements (restated)               F-8

                Report of Independent Certified Public Accountants         S-1

                FINANCIAL STATEMENT SCHEDULES:
                Schedule 1 - Consolidated Financial Information of
                Registrant (restated)                                      S-2

           (b)  Exhibits Index.
</TABLE>
    

<TABLE>
<CAPTION>
EXHIBIT                 DESCRIPTION
- -------                 -----------
<S>              <C>
 3.1(a)*         Articles of Incorporation of Profiteer Corporation   
 3.1(b)*         Amendment to Articles of Incorporation of Profiteer Corporation dated   
                 September 2, 1984   
 3.1(c)*         Amendment to the Articles of Incorporation of Profiteer Corporation   
                 dated August 10, 1988   
 3.1(d)*         Amendment to the Articles of incorporation of Profiteer Corporation   
                 dated September 10, 1991   
 3.2*            Bylaws of Profiteer Corporation   
 4.1*            Form of Company's Class A Common Stock Certificate   
10.1(a)*         Product Agreement, dated January 3, 1993 between United Support   
                 Association, Inc. as the purchaser, and Money Chef Inc., previously   
                 known as USA/Wade Cook Seminars, Inc. as the seller.   
10.1(b)*         Product Agreement, dated June 25, 1997 and effective as of July 1,   
                 1997, among Wade Cook Seminars, Inc., Money Chef and Wade B. Cook.   
10.2*            Agreement dated May 18, 1995 by and among Profit Financial Corporation,   
                 Yeaman Enterprises, Inc., Four Star Ranch, Inc., United Support   
                 Association, Inc. and Wade B. Cook.   
10.3(a)*         Agreement dated February 1, 1996 between Wade B. Cook and Lighthouse   
                 Publishing Group, Inc. (for Wall Street Money    
</TABLE>


33

<PAGE>
   
<TABLE>
<CAPTION>
EXHIBIT                 DESCRIPTION   
- ------                 -----------   
<S>               <C>
                  Machine)   
10.3(b)*          Amended Agreement, dated June 26, 1997 between Wade B. Cook and  
                  Lighthouse Publishing Group, Inc. (For Wall Street Money Machine)  
10.4(a)*          Agreement dated January 1, 1997 between Wade B. Cook and Lighthouse   
                  Publishing Group, Inc. (for Stock Market Miracles)  
10.4(b)*          Amended Agreement dated June 26, 1997 between Wade B. Cook and   
                  Lighthouse Publishing Group, Inc. (for Stock Market Miracles)
10.5*             Agreement dated March 1, 1997 between Wade B. Cook and Lighthouse   
                  Publishing Group, Inc. (for Bear Market Baloney)   
10.6*             Agreement dated May 1, 1997 between Wade B. Cook and Lighthouse   
                  Publishing Group, Inc. (for Business Buy the Bible)   
10.7*             Purchase and Sale Agreement, dated July 4, 1996, between United Support  
                  Association and Seller   
10.8*             Employment Agreement dated June 26, 1997 by and between Wade Cook   
                  Seminars, Inc. and Wade B. Cook.   
10.9*             Commercial Lease dated June 25, 1997 by and between Wade Cook Seminars,   
                  Inc. and U.S.A. Corporate Services, Inc.   
10.10*            Agreement, dated November 1, 1996 between Wade B. Cook and Lighthouse   
                  Publishing Group, Inc. (for Real Estate Money Machine)   
10.11*            All Inclusive Trust Deed dated March 8, 1997 for the purchase and Assumption of Certain Real Estate by
                  Rising Tide, LTD from East Bay Lodging Association LTD   
10.12*            Secured Loan Agreement and Promissory Note (Secured)between USA Wade Cook Seminars, Inc. and Newstart Centre, Inc.
16.1*             Letter re:  Change in Certifying Accountant
21.1*             List of Profit Financial Corporation Subsidiaries   
23                Consent of Independent Public Auditors
</TABLE>
    


* Filed previously.


34

<PAGE>

                                   SIGNATURES  

    Pursuant to the requirements of Section 12 of the Securities Exchange Act 
of 1934, the registrant has duly caused this amendment to the Form 10 
registration statement to be  signed on its behalf by the undersigned, 
thereunto duly authorized.  

   
Dated: April 22, 1998                  PROFIT FINANCIAL CORPORATION 
    




                                              /s/ Wade B. Cook
                                              -------------------------------
                                              Wade B. Cook, Chairman, President,
                                              Interim Chief Financial Officer


35

<PAGE>

                      PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
                              CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>

ASSETS                                                                       June 30, 1997
                                                                              (Unaudited)
                                                                           -----------------
<S>                                                                         <C>
CURRENT ASSETS
  Cash and cash equivalents                                                   $  1,609,886
  Marketable securities                                                          5,993,285
  Trade and credit card receivables                                              4,672,567
  Notes receivable, employees (current portion)                                    290,762
  Notes receivable from officers (current portion)                                  14,576
  Other receivables                                                                158,536
  Inventory                                                                        633,175
  Prepaid expenses                                                                 286,541
  Deferred royalties to related party                                                    0
  Deferred tax asset                                                               917,904
                                                                           -----------------
                      TOTAL CURRENT ASSETS                                      14,577,232
                                                                           -----------------
PROPERTY & EQUIPMENT                                                            12,847,454
                                                                           -----------------
OTHER ASSETS
  Non-marketable investments                                                     1,130,091
  Notes receivable, employees                                                    2,842,699
  Notes receivable from officers                                                   261,231
</TABLE>

                                      F-1


<PAGE>

<TABLE>
<CAPTION>
<S>                                                                         <C>
  Due from related parties                                                       2,611,756
  Deposits                                                                          27,470
                                                                           -----------------
                          TOTAL OTHER ASSETS                                     6,873,247
                                                                           -----------------
                                 TOTAL ASSETS                                $  34,297,933
                                                                           -----------------
                                                                           -----------------
</TABLE>

                        PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS (CONTINUED)


<TABLE>
<CAPTION>
LIABILITIES & EQUITY                                                         June 30, 1997
                                                                              (Unaudited)
                                                                           -----------------
<S>                                                                        <C>
CURRENT LIABILITIES
  Current portion of long-term debt                                             $  419,253
  Accounts payable and accrued expenses                                          5,415,373
  Margin loans in investment accounts                                            2,079,429
  Payroll and other taxes withheld and accrued                                   1,022,498
  Income taxes payable                                                           4,492,798
  Deferred revenue                                                               5,919,942
  Royalties payable to related party                                               702,279
  Notes payable to related party                                                   307,545
  Notes payable to officer                                                          45,000
                                                                           -----------------
                        TOTAL CURRENT LIABILITIES                               20,404,117
                                                                           -----------------
LONG-TERM DEBT                                                                   3,344,892
                                                                           -----------------
                                    TOTAL LIABILITES                            23,749,009
                                                                           -----------------
MINORITY INTEREST                                                                  544,645
                                                                           -----------------
SHAREHOLDERS' EQUITY
  Preferred Stock, 5,000,000 shares authorized
  at $10 par value, none issued and outstanding                                          0

  Class A common stock, 20,000,000 shares
  authorized at $0.01 par value, 6,680,864 shares
  and 6,680,864 shares outstanding as of
  June 30, 1997 and December 31, 1996, respectively                                 66,807

  Paid-in capital                                                                1,076,608
  Prepaid advertising                                                             (500,000)
  Retained earnings (deficit)                                                    9,360,864
                                                                           -----------------
</TABLE>

                                      F-2

<PAGE>
   
                  REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


Board of Directors
Profit Financial Corporation
Seattle, Washington

We have audited the accompanying consolidated balance sheets of Profit 
Financial Corporation and subsidiaries as of December 31, 1996 and 1995 
(restated), and the related consolidated statements of income, changes in 
shareholders' equity, and cash flows for the year ended December 31, 1996, 
the nine months ended December 31, 1995 (restated) and for the year ended 
January 31, 1995. These consolidated financial statements are the 
responsibility of the Company's management.  Our responsibility is to express 
an opinion on these consolidated financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated  financial position of Profit
Financial Corporation and subsidiaries as of December 31, 1996 and 1995
(restated), and the results of their consolidated operations and their
consolidated cash flows for the year ended December 31, 1996, the nine months
ended December 31, 1995 (restated), and for the year ended January 31, 1995 in
conformity with generally accepted accounting principles.

As described in Note-J to the financial statements, the Company changed in 1995,
its method of accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of in accordance with the Statement of
Financial Accounting Standards No. 121.

As discussed in Note S to the financial statements, the Company has restated its
1995 financial statements to conform with reverse acquisition under the purchase
method of accounting.  Before the restatement, the acquisition was previously
accounted for under the pooling of interests method.

                                        /s/ Miller & Co.
                                        Certified Public Accountants

Santa Monica, California
June 25, 1997, except Notes S and T, for which the date is March 26, 1998.
    


                                      F-3

<PAGE>
   
                    PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                             CONSOLIDATED BALANCE SHEETS


                                        ASSETS

<TABLE>
<CAPTION>
                                                             December 31,
                                                    ---------------------------
 CURRENT ASSETS                                            1996            1995
                                                           ----            ----
                                                                     (restated)
                                                                     ----------
<S>                                                 <C>              <C>
      Cash and cash equivalents                     $   635,141      $   26,840
      Marketable securities                           3,801,039         349,206
      Trade and credit card receivables                 848,282         129,188
      Notes receivable, current portion                 329,060          16,452
      Notes receivable from officers,                    13,191               -
        current portion
      Other receivables                                  11,378           1,611
      Inventory                                         395,743          46,139
      Prepaid expenses                                   93,196             596
      Deferred royalties to related party                48,781               -
      Deferred tax asset                                783,064           7,340
                                                    -----------      ----------

      TOTAL CURRENT ASSETS                            6,958,875         577,372
                                                    -----------      ----------

 PROPERTY AND EQUIPMENT                               7,135,205         345,011
                                                    -----------      ----------

 OTHER ASSETS
      Non-marketable investments                        522,600       1,235,100
      Notes receivable                                1,385,742          90,452
      Notes receivable from officers                    236,413               -
      Due from related parties                          663,401               -
      Deposits                                           35,423          35,120
                                                    -----------      ----------

      TOTAL OTHER ASSETS                              2,843,579       1,360,672
                                                    -----------      ----------

           TOTAL ASSETS                             $16,937,659      $2,283,055
                                                    -----------      ----------
                                                    -----------      ----------
</TABLE>


The accompanying notes are an integral part of these consolidated financial
statements.
    

                                      F-4

<PAGE>
   
                    PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                            CONSOLIDATED BALANCE SHEETS


                        LIABILITIES AND SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                              December 31,
                                                   -----------------------------
 CURRENT LIABILITIES                                      1996              1995
                                                          ----              ----
                                                                      (restated)
                                                                      ----------
<S>                                                <C>                <C>
      Current portion of long-term debt            $   660,708        $   77,175
      Accounts payable and accrued                     976,644           501,560
        expenses
      Margin loans in investment accounts            1,103,936                 -
      Payroll and other taxes withheld                 807,414           114,090
        and accrued
      Income taxes payable                           2,075,872            95,200
      Deferred revenue                               5,160,999           352,325
      Royalties payable to related party                     -           136,238
      Notes payable to related party                    19,000            19,000
      Notes payable to officer                          45,000            45,000
                                                   -----------        ----------

      TOTAL CURRENT LIABILITIES                     10,849,573         1,340,588

 LONG -TERM DEBT                                     1,768,762           117,764
                                                   -----------        ----------

           TOTAL LIABILITIES                        12,618,335         1,458,352
                                                   -----------        ----------

 MINORITY INTEREST                                     617,300           295,804
                                                   -----------        ----------

 SHAREHOLDERS' EQUITY
      Preferred stock, 5,000,000 shares
      authorized at $10 par value, none                      -                 -
      issued and outstanding

      Common stock, 20,000,000 shares
      authorized at $0.01 par value,
      6,680,864 shares and 3,199,211
      shares outstanding as of December
      31, 1996 and 1995, respectively                   66,807            31,991

      Paid-in capital                                  894,408           320,738
      Prepaid advertising                             (500,000)                -
      Retained earnings                              3,240,809           176,170
                                                   -----------        ----------

 TOTAL SHAREHOLDERS' EQUITY                          3,702,024           528,899
                                                   -----------        ----------

 TOTAL LIABILITIES, MINORITY INTEREST,
    AND SHAREHOLDERS' EQUITY                       $16,937,659        $2,283,055
                                                   -----------        ----------
                                                   -----------        ----------
</TABLE>


The accompanying notes are an integral part of these consolidated financial
statements.
    

                                      F-5
<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

              CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS


<TABLE>
<CAPTION>
                                                                                             NINE MONTHS ENDED           YEAR ENDED
                                                                   YEAR ENDED DECEMBER       DECEMBER 31, 1995          JANUARY 31,
                                                                         31, 1996                   (restated)                 1995
                                                                   -------------------       -----------------          -----------
<S>                                                                <C>                       <C>                        <C>
 REVENUES, NET OF RETURNS AND DISCOUNTS                                     $40,724,515             $6,504,011           $1,973,145

 COST OF REVENUES:
      Royalties to related party                                              4,366,183                649,172               82,923
      Speaker fees to related party                                             131,337                      -                    -
      Other cost of revenues                                                 11,185,416              2,227,737              778,811
                                                                            -----------             ----------            ---------

 TOTAL COST OF REVENUES                                                      15,682,936              2,876,909              861,734
                                                                            -----------             ----------            ---------

      GROSS PROFIT                                                           25,041,579              3,627,102            1,111,411

 SELLING, GENERAL AND                                                        20,301,703              3,233,884            1,134,078
 ADMINISTRATIVE EXPENSES

 IMPAIRMENT OF LONG-LIVED ASSETS                                                      -                 99,000                    -
                                                                            -----------             ----------            ---------

      INCOME (LOSS) FROM OPERATIONS                                           4,739,876                294,218             (22,667)
                                                                            -----------             ----------            ---------

 OTHER INCOME (EXPENSES)
      Dividends and interest                                                     60,028                  5,547                5,668
      Gain (loss) on trading securities                                          92,711                 69,297              (1,616)
      Other income                                                               58,513                    743                1,975
      Loss on investment on non-marketable securities                                 -               (107,400)            (178,200)
      Loss on disposition of fixed assets                                       (21,960)                     -                    -
      Interest expense                                                         (263,285)               (23,047)              (8,770)
                                                                            -----------             ----------            ---------

      TOTAL OTHER EXPENSES                                                      (73,993)               (54,860)            (180,943)
                                                                            -----------             ----------            ---------

      INCOME (LOSS) BEFORE INCOME TAXES                                       4,665,883                239,358             (203,610)

 PROVISION FOR INCOME TAXES                                                   1,601,244                171,740               (7,880)
                                                                            -----------             ----------            ---------

      NET INCOME (LOSS)                                                     $ 3,064,639             $   67,618            $(195,730)
                                                                            -----------             ----------            ---------
                                                                            -----------             ----------            ---------

 EARNINGS (LOSS) PER SHARE                                                  $      0.47             $     0.01            $   (0.03)
                                                                            -----------             ----------            ---------
                                                                            -----------             ----------            ---------

 WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING                         6,623,280              6,398,426            6,398,426
                                                                            -----------             ----------            ---------
                                                                            -----------             ----------            ---------
</TABLE>


The accompanying notes are an integral part of these consolidated financial
statements.

    

                                      F-6

<PAGE>
   

                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES


             CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY



<TABLE>
<CAPTION>
                                          Common Stock
                                          ------------
                                                                  Additional                                              Total
                                                                    Paid-in         Retained            Prepaid        Shareholders
                                      Shares          Amount        Capital         Earnings          Advertising         Equity
                                      ------          ------      ----------        --------          -----------      ------------
<S>                                 <C>              <C>          <C>              <C>                <C>              <C>
 Balances - December 31, 1994        3,199,211       $ 31,991     $ 4,093,794      $(2,053,257)                         $2,072,528

 Reorganization under section       (1,880,000)       (18,800)     (3,578,056)       1,875,057                          (1,721,799)
 368(a)(1)(D) of the Internal
 Revenue Code

 Issuance of common stock in         1,880,000         18,800        (195,000)         286,752                             110,552
 exchange for WCS stock

 Net income for the nine months                                                         67,618                              67,618
 ended December 31, 1995 as         ----------       --------     -----------       ----------          ---------       -----------
 restated,  Note S

 Balances - December 31, 1995,       3,199,211       $ 31,991     $   320,738       $  176,170          $       0       $  528,899
 as restated, Note S                ----------       --------     -----------       ----------          ---------       -----------

 Issuance of common stock               26,000            260          77,740                                               78,000

 Issuance of common stock in           100,000          1,000         499,000                                              500,000
 exchange for prepaid
 advertising

 Prepaid Advertising                                                                                     (500,000)        (500,000)

 Effect of 2 for 1 stock split       3,325,231         33,252         (33,252)

 Issuance of  common stock              30,422            304          75,746                                               76,050

 Subscriptions receivable                                             (45,564)                                             (45,564)

 Net income for the year ended                                                       3,064,639                           3,064,639
 December 31, 1996                  ----------       --------     -----------       ----------          ---------       -----------

 Balances - December 31, 1996        6,680,864       $ 66,807     $   894,408       $3,240,809          $(500,000)      $3,702,024
                                    ----------       --------     -----------       ----------          ---------       -----------
                                    ----------       --------     -----------       ----------          ---------       -----------

</TABLE>



The accompanying notes are an integral part of these consolidated financial
statements.
    

                                      F-7

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                         CONSOLIDATED CASH FLOW STATEMENTS



<TABLE>
<CAPTION>
                                                                           YEAR ENDED       NINE MONTHS ENDED
                                                                           DECEMBER 31,     DECEMBER 31, 1995         YEAR ENDED
                                                                               1996             (RESTATED)         JANUARY 31, 1995
 CASH FLOWS FROM OPERATING ACTIVITIES:                                     ------------     ------------------     ----------------
<S>                                                                     <C>                 <C>                    <C>
 Net income (loss)                                                         $  3,064,639            $    67,618           $(195,730)
 Adjustments to reconcile net income (loss) to net cash provided by
 operating activities:
      Depreciation                                                              344,991                 38,816               30,663
      (Gains) losses on trading marketable securities                          (92,711)               (69,297)                1,616
      Losses on disposition of fixed assets                                      21,960                      -                    -
      Impairment of long-lived assets                                                 -                 99,000                    -
      Loss on investment in non-marketable securities                                 -                107,400              178,200
      Purchases of trading securities                                      (11,290,111)            (1,059,197)              (7,293)
      Proceeds from sale of trading securities                                9,034,925                920,395                    -
 Changes in assets and liabilities:
      Receivables                                                           (3,249,764)              (133,219)             (75,557)
      Inventory                                                               (349,604)                (4,688)
      Prepaid expenses                                                        (141,381)                (6,297)                1,861
      Deferred taxes                                                          (775,724)                    540              (7,880)
      Deposits                                                                    (303)               (29,752)              (2,268)
      Accounts payable and accrued expenses                                     475,084                340,741              104,533
      Payroll and other taxes withheld and accrued                              693,324                 60,191               11,332
      Income taxes payable                                                    1,980,672                105,200             (10,000)
      Deferred revenue                                                        4,808,674                352,325               41,312
      Due to related party                                                            -                      -             (22,958)
      Royalties payable                                                       (136,238)                 87,139                    -
                                                                           ------------            -----------           ----------
 TOTAL ADJUSTMENTS                                                            1,323,794                809,297              259,321
                                                                           ------------            -----------           ----------
 NET CASH PROVIDED BY OPERATING ACTIVITIES                                    4,388,433                876,915               47,831
                                                                           ------------            -----------           ----------

 CASH FLOWS FROM INVESTING ACTIVITIES:
 Capital expenditures                                                       (4,729,382)              (186,098)             (54,051)
 Subsidiary's  investment                                                      (87,500)            (1,113,100)                    -
 Return of subsidiary's investment                                              800,000                      -                    -
                                                                           ------------            -----------           ----------
 NET CASH USED FOR INVESTING ACTIVITIES                                     (4,016,882)            (1,299,198)             (54,051)
                                                                           ------------            -----------           ----------

 CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from issuance of subsidiary's minority interest                       321,496                340,904                    -
 Short-term borrowings                                                                -                141,175                6,220
 Repayment on short-term borrowings                                           (193,232)               (32,956)                    -
 Issuance of common stock                                                       108,486                      -                    -
                                                                           ------------            -----------           ----------
 NET CASH PROVIDED BY FINANCING ACTIVITIES                                      236,750                449,123                6,220
                                                                           ------------            -----------           ----------

 NET INCREASE IN CASH                                                           608,301                 26,840                    -

 CASH, beginning of year                                                         26,840                      -                    -
                                                                           ------------            -----------           ----------

 CASH, end of year                                                         $    635,141            $    26,840           $        -
                                                                           ------------            -----------           ----------
                                                                           ------------            -----------           ----------
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.
    

                                      F-8

<PAGE>
   
                    PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                            NOTES TO FINANCIAL STATEMENTS

Note A -  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BUSINESS
Profit Financial Corporation (PFC) is a holding company, whose principal
operating subsidiaries are Wade Cook Seminars, Inc. (WCS), formerly known as
United Support Association, Inc., which was acquired by PFC in 1995, and
Lighthouse Publishing Inc.  WCS conducts educational investment and business
seminars and produces video tapes, audio tapes, and written materials designed
to teach various investment and cash flow strategies for investing in the stock
market, asset protection and asset accumulation techniques or strategies, and
business structuring for minimizing federal or state income taxes, deferral of
income and estate taxes, development of liability protection, and elimination of
the impact of probate on the transition of family owned businesses to the
public.  WCS also hosts an electronic bulletin board service, Wealth Information
Network (WIN), which allows subscribers to log on for information related to the
stock market.  Lighthouse Publishing Inc. publishes books on related topics.
The copyrights to most seminars, video and audio tapes, and written materials
are owned and controlled by Money Chef, Inc., formerly known as USA/Wade Cook
Seminars, Inc., a related party.  As used hereafter, "Company" refers to Profit
Financial Corporation and its consolidated subsidiaries.

Prior to the acquisition of WCS, PFC had been operating in two different
businesses for over five years, namely its farming and ranching operations in
Uintah County, Utah, and its investment consulting business.  On January 1,
1995, PFC transferred its ranch operations and all related assets and
liabilities to Four Star, Inc. (Four Star) in exchange for all of Four Star's
outstanding common stock pursuant to a plan of reorganization under the Internal
Revenue Code section 368 (a)(1)(d).  All of Four Star's stocks were then
distributed to Yeaman Enterprises, Inc. (Yeaman) in exchange for 1,880,000
shares of the Company's stock as part of the reorganization.  The consolidated
financial statements for the periods presented have been restated to exclude the
accounts related to the ranch operations.

The following assets and liabilities were transferred to Four Star in the
reorganization:


<TABLE>
          <S>                             <C>
          Cash                            $    5,266
          Receivables                        277,944
          Inventories                        113,445
          Securities                         335,333
          Property and equipment           1,433,642
          Accounts payable                     1,588
          Accrued expenses                    61,257
          Long-term debt                     380,986
</TABLE>

    

                                      F-9

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES


                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)

The condensed financial positions of PFC before and after the transfer are as
follows:

<TABLE>
<CAPTION>
                            December 31, 1994       Transfer   January 1, 1995
                            -----------------   ------------   ---------------
<S>                         <C>                 <C>            <C>
 Cash                            $      5,266    $     5,266          $      -
 Receivables                          277,944        277,944                 -
 Inventory                            113,445        113,445                 -
 Property and Equipment             1,433,642      1,433,642                 -
 Investment in land                   247,500              -           247,500
 Investment in securities             461,333        335,333           126,000
                            -----------------   ------------   ---------------

 TOTAL ASSETS                     $ 2,539,130    $ 2,165,630          $373,500
                            -----------------   ------------   ---------------
                            -----------------   ------------   ---------------

 Long-term debt                   $   380,986    $   380,986          $      -
 Accounts payable                      13,321          1,588            11,733
 Accrued expenses                      72,295         61,257            11,038
                            -----------------   ------------   ---------------
 TOTAL LIABILITIES                    466,602        443,831            22,771
                            -----------------   ------------   ---------------

 Common stock                          31,991         18,800            13,191
 Additional paid-in                 4,093,794      3,578,056           515,738
   capital
 Retained earnings                 (2,053,257)    (1,875,057)         (178,200)
                            -----------------   ------------   ---------------
 TOTAL SHAREHOLDERS'                2,072,528      1,721,799           350,729
  EQUITY                    -----------------   ------------   ---------------

 TOTAL LIABILITIES AND
 SHAREHOLDERS' EQUITY             $ 2,539,130    $ 2,165,630          $373,500
                            -----------------   ------------   ---------------
                            -----------------   ------------   ---------------
</TABLE>

On April 1, 1995, PFC acquired all of the outstanding shares of common stock of
WCS for 1,880,000 shares of the  common stock of PFC. The transaction was
previously accounted for as a pooling of interests but has been restated to
reverse acquisition. (Note S)

ACCOUNTING PRINCIPLES AND CONSOLIDATION POLICY
The accompanying consolidated financial statements include the accounts of
Profit Financial Corporation and its majority-owned subsidiaries.  WCS has a
fiscal year end of January 31, and the balances as of January 31, 1997, 1996 and
1995 have been used to prepare the consolidated financial statements as of
December 31, 1996, 1995 and 1994.  All significant inter-company transactions
and balances have been eliminated in the consolidation.
    

                                      F-10

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINIUED)

USE OF ESTIMATES
The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the consolidated financial statements and related
notes to financial statements.  Changes in such estimates may affect amounts
reported in future periods.

CASH AND CASH EQUIVALENTS
The Company considers highly liquid investments with the original maturity of
three months or less to be cash and cash equivalents.  Included in these amounts
are money market funds of $581,558, and $41,348 respectively as of December 31,
1996 and 1995 (restated).

MARKETABLE SECURITIES
Brokerage accounts are used by seminar instructors during the seminars,
especially at the Wall Street Workshop, to demonstrate how to buy and sell
securities using a broker.  Marketable securities consist mainly of stocks and
options.  They have been categorized as trading securities and, as a result, are
stated at market value.  All changes in trading securities' fair values are
reported in earnings as they occur.  Realized gains and losses on the sale of
securities are determined using the specific-identification method.

INVENTORY
Inventory, which consists primarily of finished goods, is valued at the lower of
cost or market.  Cost is determined using the first-in, first-out method.

PROPERTY AND EQUIPMENT
Property and equipment are stated at cost.  Depreciation is computed using the
accelerated method over the estimated useful lives of the related assets for
both financial reporting and tax reporting purposes.  Leasehold improvements are
amortized using the straight-line method over the shorter of the estimated life
of the asset or the remaining term of the lease.  Maintenance and repairs are
charged to operations when incurred.  Betterments and renewals are capitalized.
When property and equipment are sold or otherwise disposed of, the asset account
and related accumulated depreciation account are relieved, and any gain or loss
is included in operations.

REVENUE RECOGNITION
Tuition revenues for seminars received in advance are deferred and recognized
only when the services are rendered.

Subscription revenues for WIN (Wealth Information Network) membership generally
are received for up to one year in advance and are recorded and presented in the
financial statements as deferred revenue until earned. Although a typical
subscription binds the subscriber to prepay, the subscription term begins when
the customer receives his logon code. The deferred revenues are recognized on a
monthly basis over the term of the contract.

If the subscriber cancels within the first twelve months of the service period,
any remaining unearned subscription revenue will be recognized into income at
the time of the cancellation because the subscription is a binding nonrefundable
contract.
    

                                      F-11

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)

REVENUE RECOGNITION (CONTINUED)
Other revenues are recognized when finished products are shipped to customers or
services have been rendered.

ADVERTISING COSTS
Advertising costs are expensed when incurred.

INCOME TAXES
Income taxes are provided for tax effects of transactions reported in the
financial statements and consist of tax currently due plus deferred taxes.
Deferred taxes are recognized for differences between the basis of assets and
liabilities for financial statement and income tax purposes.

BARTER TRANSACTIONS
The Company is accounting for barter credits in accordance with APB Opinion No.
29, Accounting for Non-monetary Transactions, and EITF issue No. 93-11,
Accounting for Barter Transactions, involving barter credits which presumes that
the fair value of the non-monetary asset exchanged is more clearly evident than
the fair value of the barter credit received, and that the barter credit should
be reported at the fair value of the non-monetary asset exchanged.

The Company purchased radio air time advertising in exchange for common stock in
December 1995.  The transaction is discussed further in Note K.

EARNINGS PER SHARE
Earnings per share is based on the weighted average number of shares of common
stock and common stock equivalents outstanding during each year.

Note B -       COMMON STOCK SPLIT

On August 6, 1996, the Board of Directors declared a two-for-one stock split on
the Company's Class A common stock, effected in the form of a stock dividend to
shareholders of record on July 15, 1996. The number of shares issued at
September 10, 1996 after giving effect to the split was 6,650,442 common shares
(3,325,211 common shares before the split).  The effects of the stock split are
accounted for in all shares and per share data included in these consolidated
financial statements.

Note C -       CONCENTRATION OF RISKS

Cash in banks, based on bank balances, exceeded federally insured limits by
$574,388 and $7,851 as of December 31, 1996 and 1995, respectively.  Receivables
from four credit card companies aggregated approximately $376,256 and $129,188
at December 31, 1996 and 1995 (restated) respectively.  The Company invests the
majority of its excess cash in marketable securities.  Marketable securities are
carried at fair market value, which amounted to $3,801,039, and $349,206 as of
December 31, 1996, and 1995 (restated), and accounted for 22% and 15% of the
Company's consolidated assets as of December 1996 and 1995 (restated)
respectively.
    

                                      F-12

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)


The following table shows the percentage of revenues:

<TABLE>
                                                     1996       1995       1994
                                                     ----       ----       ----
                  <S>                                <C>        <C>        <C>
                  Seminars                            52%        53%        30%
                  WIN subscription                    12%         7%         3%
                  Entity formation services           14%        20%        50%
                  Product sales                       22%        20%        17%
</TABLE>

The following table shows the states from which the Company derived over 10% of
its seminar revenues:

<TABLE>
                                                     1996       1995       1994
                                                     ----       ----       ----
                  <S>                                <C>        <C>        <C>
                  California                          15%        27%        34%
                  Colorado                             7%        11%         --
                  Washington                          13%        13%        38%
                  Nevada                               2%         1%        16%
</TABLE>

Note D -       ECONOMIC DEPENDENCY AND SIGNIFICANT RISKS AND UNCERTAINTIES

The Company derived a majority of its revenues solely through the sponsoring and
promoting of products, seminars and services of Money Chef, Inc..  One of the
co-trustees of the Cook Family Trust, the shareholder of Money Chef, Inc., is
the president of the Company.  This individual is the named defendant of a fraud
charge in the State of Arizona.  The case has been successfully reduced by
defense counsel from eighteen charges to one remaining charge.  The charge is
being vigorously contested  by  the defendant, however, defense counsel cannot
predict the probability of success at this stage. A conviction of the charge
could have a material financial impact on the company in the event the mass
media uses the situation as a news item.

In March 1996, the Securities and Exchange Commission (the "Commission") entered
an order directing a private investigation of the Company.  The Company's legal
counsel has responded to the Commission's requests for documents and information
on behalf of the corporation. No enforcement action has been taken, and the
Commission has advised that the inquiry should not be construed as an adverse
reflection on the securities involved or on any person or entity.

The Company has also received subpoenas from the State of Washington's
Department of Financial Institutions, Securities Division requesting information
related to PFC, WCS and the Company's president.

Note E -       RELATED PARTY TRANSACTIONS

The Company entered into a product agreement with Money Chef, Inc. to obtain the
rights to promote and sponsor seminars, entity formation services and products
owned and controlled by Money Chef, Inc. for royalty payments ranging from ten
to fifty percent of gross sales.  Royalty expenses totaled $4,366,183, $649,172,
and $82,923 for the year ended December 31, 1996, the nine months ended December
31, 1995 (restated), and the year ended January 31, 1995, respectively.  $48,781
of royalties was prepaid as of December 31, 1996 and $136,238 of royalties was
owed as of December 31, 1995 (restated).  Money Chef, Inc. has opted to receive
royalties of the minimum percentage of revenue for all of the three years.
    

                                      F-13

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)


The Company obtained services from seminar speakers provided by companies owned
by officers of the Company.  Total speaker fees paid to such companies totaled
$131,337 for the year ended December 31, 1996 and none for the nine months ended
December 31, 1995 (restated) nor for the year ended January 31, 1995.  There
were no additional amounts due to such companies as of December 31, 1996 and
1995.

Due from related parties in the amount of $663,401 represents advances from the
following:

<TABLE>
<CAPTION>
      Name of Related                     Company's Percentage
      Parties                             of Ownership                   Amount
      -------------------------------------------------------------------------
      <S>                                 <C>                          <C>
      Crossroad Northwest, LP                  0%                      $638,401
      Five Star Consulting, Inc.               0%                        25,000
      Total Hoteliers, LP                      0%                         1,000
                                                                       --------
           Total                                                       $663,401
                                                                       --------
                                                                       --------
</TABLE>

Note F -       MARKETABLE SECURITIES

The net unrealized gain (loss) in trading securities that has been included in
earnings during the period amounted to $92,711, $88,719, and $(1,616) for the
year ended December 31, 1996, the nine months ended December 31, 1995
(restated), and the year ended January 31, 1995, respectively.

Note G -       RECEIVABLES

Following is a summary of receivables:

<TABLE>
<CAPTION>
                                                        December 31,
                                                   1996               1995
                                                                   (restated)
                                                 ----------        ------------
      <S>                                        <C>               <C>
      Trade and credit card receivables          $  848,282            $129,188
      Notes receivable, employees                 1,714,802             106,904
      Notes receivable from officer                 249,604                   -
      Due from related parties                      663,401                   -
      Other                                          11,378               1,611
                                                 ----------        ------------
           Total                                 $3,487,467            $237,703
                                                 ----------        ------------
                                                 ----------        ------------
</TABLE>

Management estimates that substantially all receivables are collectible.
    

                                      F-14

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)

Note H -       PROPERTY AND EQUIPMENT

The following is a summary of property and equipment:

<TABLE>
<CAPTION>
                                                         December 31,
                                                   1996                1995
                                                                    (restated)
                                               ------------         -----------
      <S>                                      <C>                  <C>
      Land                                       $  532,000           $  27,470
      Building                                    4,183,361             109,882
      Equipment                                   1,270,583             218,555
      Automobiles                                   828,604                   -
      Furniture and fixtures                        681,425              52,793
      Leasehold improvements                              -              25,090
                                               ------------         -----------
                                                  7,495,973             433,790
      Less: Accumulated depreciation              (360,768)            (88,779)
                                               ------------         -----------
           Total                                 $7,135,205           $ 345,011
                                               ------------         -----------
                                               ------------         -----------
</TABLE>

Depreciation expense charged to operations was $344,991, $38,816 and $30,663 in
the year ended December 31, 1996, the nine months ended December 31, 1995
(restated), and the year ended January 31, 1995, respectively.

Note I -  NON-MARKETABLE INVESTMENTS AND ACCOUNTING CHANGES

Non-marketable investments consist of investments in venture capital
partnerships and private companies, and 99 lots of land in a recreational
development in the County of Antrim, Michigan. The estimated non-marketable
investments approximated the carrying amount at December 31, 1996 and 1995
(restated).  The fair values of investments in venture capital partnerships and
private companies were estimated based on financial condition and operating
results, or other pertinent information.  No dividends were received from
non-marketable investments during the years shown.

The Company adopted Statement of Financial Accounting Standards (SFAS) No. 121,
ACCOUNTING FOR THE IMPAIRMENT OF LONG-LIVED ASSETS AND FOR LONG-LIVED ASSETS TO
BE DISPOSED OF in 1995.  The Company recorded a non-cash pre-tax
of  $99,000 for the nine months ending  December 31, 1995 (restataed) to
write-down the carrying value of the land investment in the County of Antrim,
Michigan.  The Company considers the sale prices of comparable lots in the
recreational development project as indicators of fair value.

     Non-marketable investments consist of the following:

<TABLE>
<CAPTION>
                                                                        1995
                                                           1996      (restated)
                                                         ---------   ----------
      <S>                                                <C>         <C>
      200,000 shares Arrow Management, Inc.               $ 18,600   $   18,600
      99 Lots (land) -- Michigan                           148,500      148,500
      12%  interest  in  4500  South Hotel Partners, L.C.  268,000            -
      2,187 shares Internos Productions, Inc.               87,500            -
      Equity in subsidiary's investment                          -    1,068,000
                                                         ---------   ----------
           TOTALS                                         $522,600   $1,235,100
                                                         ---------   ----------
                                                         ---------   ----------
</TABLE>
    

                                      F-15

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                      NOTES TO FINANCIAL STATEMENTS (CONTINUED)



Note J -  LONG-TERM DEBT

          The following is a summary of long-term debt:

<TABLE>
<CAPTION>
                                                                                          December 31,
                                                                                      1996           1995
                                                                                                  (RESTATED)
                                                                                   ----------     ----------
           <S>                                                                     <C>                <C>
           Unsecured note payable to unrelated party, due in monthly
           installments of $11,100, bears interest at 21% per annum                $        -        $70,000


           Unsecured note payable to unrelated party, due in monthly
           installments of $1,000, bears interest at 20% per annum                          -          6,204


           Automobile loan payable to a credit union assumed by the
           company on behalf of an employee, due December 2003, bears
           interest at 9.25% per annum                                                 36,178              -

           Unsecured note payable to a related party, originally due
           October 15, 1996, bears interest at 10% per annum                           19,000         19,000


           Unsecured note payable to a related party, originally due
           October 15, 1996; bears interest at 10% per annum                           45,000         45,000


           Mortgage payable, secured by land and building, due in monthly
           installments of principal and interest of $50,000 from
           September 1, 1996 through August 1, 1997, $100,000 from
           September 1, 1997 to February 1, 1999 and $555,862 on March 1,
           1999, includes interest at 9% per annum                                  2,393,292              -
                                                                                   ----------     ----------

</TABLE>
    

                                      F-16

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)



<TABLE>
<CAPTION>
                                                                                                December 31,
                                                                                  ------------------------------------------
                                                                                       1996                     1995
                                                                                                             (restated)
                                                                                  ----------------          ----------------
<S>                                                                                <C>                       <C>
 Mortgage payable, secured by land and building, due in monthly installments
 of $1,067, bears interest at 10% per annum
                                                                                                 -                   118,735
                                                                                  ----------------           ---------------

      Total Debt                                                                        $2,493,470                  $258,939

 Less: Current maturities
      Others                                                                             (660,708)                  (77,175)
      Related parties                                                                     (19,000)                  (19,000)
      Officer                                                                             (45,000)                  (45,000)
                                                                                  ----------------           ---------------

 Total Long Term Debt                                                                   $1,768,762                  $117,764
                                                                                  ----------------           ---------------
                                                                                  ----------------           ---------------
</TABLE>



The following are maturities of long-term debt for each of the next five years:

<TABLE>
      <S>                                                             <C>
      1997                                                            $  724,708
      1998                                                             1,091,782
      1999                                                               655,498
      2000                                                                 4,954
      2001                                                                 5,432
      Thereafter                                                          11,096
                                                                     -----------
      Total                                                           $2,493,470
      Less:  Current portion                                             724,708
                                                                     -----------
      Long-Term Debt, non-current                                     $1,768,762
                                                                     -----------
                                                                     -----------
</TABLE>


Note K - PREPAID ADVERTISING

In 1995, the Company entered into an agreement with Associated Reciprocal
Traders, Ltd. (ART) to purchase from ART 20,000 Investor
Relations-Advertising-Infomercial radio air time spots, priced at $25 per ad
spot, per station, for a sum total of $500,000.  In payment of the foregoing,
the Company issued 100,000 shares of common stock to ART in January 1996.  The
prepaid advertising is shown as a reduction of shareholders' equity rather than
as an asset.
    

                                      F-17

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES


                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)


Note L -       DISCLOSURES ABOUT FAIR VALUE OF FINANCIAL INSTRUMENTS

Financial Accounting Standards Board ("FASB") has issued Statement of Financial
Accounting Standards (SFAS) No. 107, DISCLOSURES ABOUT FAIR VALUE OF FINANCIAL
INSTRUMENTS, as part of a continuing process by the FASB to improve information
regarding financial instruments. The following methods and assumptions were used
to estimate the fair value of each class of financial instruments:

Cash and cash equivalents-The carrying amount of cash and cash equivalents
approximates its fair value.

Marketable securities - The fair value of marketable securities were estimated
based on quotes obtained from brokers for those instruments.

Non-Marketable Investments - The fair value of non-marketable investments is
determined by financial positions of the investee companies and market
conditions.

Margin loans in investment accounts - The carrying amount of margin loans
approximates its fair value.

Long-Term Debt - The fair values of the Company's long-term debt either
approximates fair value or estimates using discounted cash flow analyses based
on the Company's current incremental borrowing rates for similar types of
borrowing arrangements.

The carrying amounts and fair values of the Company's financial instruments at
December 31, 1996 and 1995 (restated) are as follows:



<TABLE>
<CAPTION>
                                                                                                              1995
                                                                1996                                       (restated)
                                              ---------------------------------------        --------------------------------------
                                                   Carrying                 Fair                 Carrying                Fair
                                                    Amount                 Value                  Amount                 Value
                                              -----------------      -----------------       ----------------      ----------------
      <S>                                     <C>                    <C>                     <C>                   <C>
      Cash and cash equivalents                       $  635,141            $  635,141             $   26,840             $   26,840
      Marketable securities                            3,801,039             3,801,039                349,206                349,206
      Non-marketable investments                         522,600               522,600              1,235,100              1,235,100
      Margin loans in investment accounts              1,103,936             1,103,936                      -                      -
      Long-term debt                                   1,768,762             1,768,762                117,764                117,764
</TABLE>

The carrying amounts in the table are included in the balance sheet under the
indicated captions.

    

                                      F-18

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)


Note M -       LEASE AND OTHER COMMITMENTS

Operating lease commitments are primarily for office space.  Rental expense
amounted to $294,918, $109,133 and $70,314 for the year ended December 31, 1996,
the nine months ended December 31, 1995 (restated) and the year ended January
31, 1995,  respectively.  Future minimum rental commitments are as follows:

<TABLE>
      <S>                                                      <C>
      1997                                                     $ 46,098
      1998                                                       46,098
      1999                                                       46,098
      2000                                                        7,683
                                                            -----------
      Total                                                    $145,977
                                                            -----------
                                                            -----------
</TABLE>

The Company entered into an employment agreement in January 1997, with one of
its executive officers.  The agreement provided for a minimum salary plus
incentive bonuses which are payable if specified management goals are attained.
The agreement also gives the officer the right to options of 80,000 shares at
$1.50 per share through 1999 at 20,000 shares per year.  The options may be
exercised within a ten year period from the date of vesting.

The Company entered into agreements in 1996 with two contracting companies to
make improvements on its office building in Seattle, Washington.  Total
commitments on future payments were approximately $375,000 as of December 31,
1996.

Note N -       INCOME TAXES

Provisions for income taxes in the consolidated statements of income consist of
the following components:


<TABLE>
<CAPTION>
                                          Years ended December 31,
                                   1996               1995               1994
                                                   (restated)
                                ----------         ----------         --------
      <S>                       <C>                <C>                <C>
      CURRENT
      Federal                   $2,321,968           $171,200          $     -
      State                              -                  -                -
      Other States                  55,000                                   -
                                ----------         ----------         --------
                                 2,376,968            171,200                -
                                ----------         ----------         --------
      DEFERRED
      Federal                     (775,724)               540           (7,880)
      State                              -                  -                -
                                ----------         ----------         --------
                                  (775,724)               540           (7,880)
                                ----------         ----------         --------
      Total income taxes        $1,601,244           $171,540          $(7,880)
                                ----------         ----------         --------
                                ----------         ----------         --------
</TABLE>
    

                                      F-19

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)

     Deferred income taxes reflect the net tax effects of temporary differences
     between the carrying amounts of assets and liabilities for financial
     reporting purposes and the amounts used for income tax purposes.
     Significant components of the company's deferred tax assets and liabilities
     are as follows:

<TABLE>
<CAPTION>
                                                         December 31,
                                                                       1995
      Deferred tax assets:                            1996          (RESTATED)
                                                  ----------       ------------
      <S>                                           <C>            <C>
      Unrealized gain on trading securities         $ 79,192               $540
      Deferred revenues                              806,294                  -
      State income tax                                19,250                  -
                                                  ----------       ------------
      Total deferred tax assets                      904,736                540
                                                  ----------       ------------

      Deferred tax liabilities:
      Accelerated depreciation                        61,691                  -
      State income tax                                59,981                  -
                                                  ----------       ------------
      Total deferred liabilities                     121,672                  -
                                                  ----------       ------------

      Net Deferred tax asset                        $783,064               $540
                                                  ----------       ------------
                                                  ----------       ------------
</TABLE>

The reconciliation of the effective income tax rate to the Federal statutory
rate is as follows:

<TABLE>
<CAPTION>
                                                        1995
                                       1996          (restated)         1994
                                       ----          ----------         ----
      <S>                              <C>           <C>               <C>
      Federal income tax rate          35.0%            35.0%          35.0%
      Unrealized gain on trading        1.7              7.2             -
      Deferred revenues                17.3             19.5             -
      Accelerated depreciation         (1.3)              -              -
      Capitalized interest             (1.3)              -              -
      State income tax                  0.4             10.0             -
                                       -----            -----          -----
      Effective income tax rate        51.8%            71.7%          35.0%
                                       -----            -----          -----
                                       -----            -----          -----
</TABLE>
    

                                      F-20

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)


Note  O - REVENUES AND OTHER COST OF REVENUES


<TABLE>
<CAPTION>
                                                   Seminar       Product              Entity             WIN
                                                  Revenues        Sales             Formations       Subscriptions          Total
                                              --------------------------------------------------------------------------------------
<S>                                           <C>                <C>                <C>              <C>                 <C>
 YEAR ENDED DECEMBER 31, 1996:
 Revenues, net of returns & discounts            $23,817,315       $10,608,421      $3,716,528         $2,582,251        $40,724,515
 Other cost of revenues:

    Cost of goods sold                                     -         5,017,027               -                  -          5,017,027
    Credit card fees                                 556,663           247,942          86,864             60,353            951,822
    Cost of meeting rooms                          1,488,212                 -               -                  -          1,488,212
    Speaker fees                                   1,373,855                 -         764,312                  -          2,138,167
    Travel                                         1,383,464                 -         206,724                  -          1,590,188
                                              --------------------------------------------------------------------------------------
         Total                                   $ 4,802,194       $ 5,264,969      $1,057,900         $   60,353        $11,185,416
                                              --------------------------------------------------------------------------------------

 NINE MONTHS ENDED DECEMBER 31, 1995
 (RESTATED):
 Revenues, net of returns & discounts            $ 2,986,036       $ 1,477,200      $1,538,459         $  502,316        $ 6,504,011
 Other cost of revenues:
    Cost of goods sold                                     -         1,121,336               -                  -          1,121,336

    Credit card fees                                  90,359            32,963          34,330             11,209            168,861
    Cost of meeting rooms                             99,720                 -               -                  -             99,720
    Speaker fees                                     158,589           101,937         282,520                  -            543,046
    Travel                                           162,447                 -         132,327                  -            294,774
                                              --------------------------------------------------------------------------------------
         Total                                   $   837,806       $ 1,256,236      $  449,177         $   11,209        $ 2,227,737
                                              --------------------------------------------------------------------------------------

 YEAR ENDED JANUARY 31, 1995:
 Revenues, net of returns & discounts            $    32,422       $   331,225      $1,064,670         $   44,828        $ 1,973,145

 Other cost of revenues:
    Cost of goods sold                                     -           217,355               -                  -            217,355
    Credit card fees                                  12,805             7,293          23,441                987             44,526
    Cost of meeting rooms                             14,083                 -               -                  -             14,083
    Speaker fees                                      64,279            54,017         286,986                  -            405,282
    Travel                                            35,123                 -          62,442                  -             97,565
                                              --------------------------------------------------------------------------------------
         Total                                   $   126,290       $   278,665      $  372,869         $      987        $   778,811
                                              --------------------------------------------------------------------------------------

Note  P -      DIVIDENDS

</TABLE>


The Company did not declare or pay any dividends for the years shown in these
financial statements.
    

                                      F-21

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)


Note Q -       NON-MONETARY TRANSACTIONS

In 1995, the Company accepted a single family home subject to a mortgage balance
of $119,825 from an employee in full settlement of a 10.5% note receivable with
an outstanding balance of $17,661.  The asset was capitalized at $137,486, and
no gain or loss was charged to operations.  The employee entered into an
agreement with the Company to rent the property for a monthly rent of $1,300
through July 2000.  Under the agreement, the employee also has an option to
repurchase the property at specified amounts through July 2000.  In 1996, the
Company sold the property to another employee for $137,352, and received a note
bearing 8% interest per annum as consideration.

In June 1996, prior to the two for one stock split, the Company issued 16,000
shares of its Class A common stock at $3 per share ($1.50 per share with effect
of the stock split) to various employees for subscription notes receivable.  In
addition, the Company issued 30,422 shares of its Class A common stock at $2.50
per share to various employees as additional employee compensation.

Note R -       SUPPLEMENTARY DISCLOSURE OF CASHFLOW INFORMATION

The Company paid $263,285 and $25,422 in interest, and $100,000 and $78,000 in
income taxes, in the year ended December 31, 1996, the nine months ended
December 31, 1995 (restated), and the year ended January 31, 1995, respectively.
No interest or income taxes were paid in the year ended January 31, 1995.

The Company purchased and a three-story commercial building in July 1996, and
relocated in January 1997.  The $3,300,000 purchase was financed with a
$2,550,000 mortgage with an interest rate of 9% per annum, and a down payment of
$750,000.

Note S -       PRIOR PERIOD ADJUSTMENTS

The Company has restated its previously issued 1995 and 1994 financial
statements to reflect adjustments principally related to the business
combination described in Note A.  The business combination was previously
accounted for as a pooling of interests but has been restated to a reverse
acquisition whereby WCS is deemed to have acquired PFC.

The adjustments relate primarily to the 1995 recapitalization under the reverse
acquisition and the three month timing difference in income recognition under
the pooling of interests (January 1, 1995 to December 31, 1995)and the purchase
method, i.e. a reverse acquisition (April 1, 1995 to December 31, 1995).

<TABLE>
<CAPTION>
                                                         As Previously    As Restated
                                                           Reported
     <S>                                                  <C>             <C>
     Net income for year ended December 31, 1995          $  123,798      $   67,618
     Earnings (Loss) per share                            $      .02      $     0.01
     Additional paid in capital at December 31, 1995      $  498,938      $  320,738
     Additional paid in capital at December 31, 1996      $1,072,608      $  894,408
     Retained earnings (deficit) at December 31, 1995     $  (2,030)      $  176,170
     Retained earnings at December 31, 1996               $3,062,609      $3,240,809
</TABLE>
    

                                      F-22

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES

                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)


Changes in shareholders' equity to reflect the restatement are calculated as
follows


<TABLE>
<CAPTION>
                                            Number of            Amount             Paid in           Retained                Total
                                               shares                               Capital           Earnings        Shareholders'
                                                                                                                             Equity
<S>                                      <C>               <C>                 <C>                <C>                 <C>
 Prior to acquisition                       3,199,211            31,991           4,093,794         (2,053,257)           2,072,528

 WCFC Reorganization under section         (1,880,000)          (18,800)         (3,578,056)         1,875,057           (1,721,799)
 368 (a)(1)(d) of the IRC
                                          ------------      ------------        ------------       ------------         ------------
 Balance, January 1, 1995 (Note A)          1,319,211            13,191             515,738           (178,200)             350,729

 Issuance of Company shares to
 acquire assets of WCS                      1,880,000            18,800             (16,800)            52,372               54,372

 Net income December 31, 1995, as
 previously reported                                                                                   123,798              123,798
                                         ------------      ------------        ------------       ------------         ------------

 Balance, December 31, 1995, as                                                                                             528,899
 previously reported                        3,199,211            31,991             498,938             (2,030)

 Issuance of shares:

 As previously reported                    (1,880,000)          (18,800)             16,800            (52,372)             (54,372)

 As restated                                1,880,000            18,800             (16,800)           108,552              110,552

 1995 recapitalization of WCFC                                                     (178,200)           178,200

 Net income, December 31, 1995:

 As previously reported                                                                               (123,798)            (123,798)

 As restated                                                                                            67,618               67,618
                                         ------------      ------------        ------------       ------------         ------------
 Balance, December 31, 1995, as
 restated                                   3,199,211            31,991             320,738            176,170              528,899
                                         ------------      ------------        ------------       ------------         ------------
                                         ------------      ------------        ------------       ------------         ------------
</TABLE>


Based upon the terms of the business combination, the transaction for financial
reporting and accounting purposes has been accounted for as a reverse
acquisition whereby WCS (formerly USA) is deemed to have acquired WCFC (formerly
known as PFC).  However, WCFC is the continuing legal entity and registrant for
both the Securities and Exchange Commission filing purposes and income tax
reporting purposes.  Consistent with reverse acquisition accounting treatment,
WCFC has carried forward the historical basis of the acquired assets and assumed
liabilities of WCS and has revalued the basis of WCFC's net assets which was at
fair value even before the business combination.

    

                                      F-23

<PAGE>
   
                   PROFIT FINANCIAL CORPORATION AND SUBSIDIARIES


                     NOTES TO FINANCIAL STATEMENTS (CONTINUED)



The following unaudited proforma combined statements of income for the twelve
months ended December 31, 1995 and January 31, 1995 are presented as if the
combination had occurred as of January 1, 1994.  The proforma information is not
necessarily indicative of the actual results of operation which would have
occurred had the transactions occurred on such dates.


<TABLE>
<CAPTION>
                               December 31, 1995     January 31, 1995
      <S>                      <C>                   <C>
      Revenues                       $ 7,567,335          $ 1,973,145
      Cost of revenues               (3,3373,888)            (861,734)

      Other income (loss)             (4,069,649)          (1,307,141)

      Net income (loss)              $   123,798          $  (195,730)
      Net income (loss) per share    $      0.02          $     (0.03)

</TABLE>

Note T -       COUNTY OF FRESNO INVESTIGATION

On March 5, 1998, the Company received a letter from the County of Fresno,
California, Office of District Attorney Business Affairs Unit ("BAU"), which
informed the Company that the BAU believed that the seminar sales contracts used
in California by the Company were not in compliance with section 1678.20 through
1693 of the California Civil Code which provide for a three-day right of
cancellation on seminar sales solicitation contracts.  The Company has not yet
determined any impact on its financial statements.  No provision for losses, if
any, have been made.
    

                                      F-24

<PAGE>
   
                 REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS



Board of Directors
Profit Financial Corporation
Seattle, Washington

The audits referred to in our report to the Board of Directors of Profit
Financial Corporation and subsidiaries dated June 25, 1997, except Notes S and
T, for which the date is March 26, 1998 relating to the consolidated financial
statements of Profit Financial Corporation and subsidiaries included the audit
of schedules listed under Item 14 of Form 10-K for the years ended December 31,
1996 and 1995.  These financial statement schedules are the responsibility of
the Company's management.  Our responsibility is to express an opinion on these
financial statement schedules based upon our audit.

In our opinion such financial statement schedules present fairly, in all
material respects, the information set forth therein.

                                              /s/ Miller & Co.
                                             Certified Public Accountants

Santa Monica, California
June 25, 1997, except for Note S and T, for which the date is March 26, 1998
    

                                      S-1

<PAGE>
   
                            PROFIT FINANCIAL CORPORATION

             SCHEDULE I - CONDENSED FINANCIAL INFORMATION OF REGISTRANT



BALANCE SHEETS

                                       ASSETS

<TABLE>
<CAPTION>
                                                    December 31,
                                           --------------------------
<S>                                        <C>               <C>
 CURRENT ASSETS                              1996              1995
                                             ----              ----
      Investment in subsidiary             $110,552          $110,552
      Investment in land                    148,500           148,500
      Investment in non-marketable           18,600            18,600
        securities
      Other receivable                        1,378
      Due from subsidiary                    48,013                 -
                                           --------         ---------

           TOTAL ASSETS                    $327,043          $277,652
                                           --------         ---------
                                           --------         ---------
</TABLE>

                         LIABILITIES AND SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                   December 31,
                                           ---------------------------
<S>                                        <C>               <C>
 CURRENT LIABILITIES                          1996              1995
                                              ----              ----

      Accounts payable and accrued          $ 22,080          $ 41,396
      expenses                             ---------         ---------

           TOTAL LIABILITIES                  22,080            41,396
                                           ---------         ---------

 SHAREHOLDERS' EQUITY
      Preferred stock                              -                 -
      Common stock                            66,807            31,991
      Paid-in capital                        894,408           320,738
      Prepaid advertising                  (500,000)                 -
      Retained earnings (deficit)          (156,252)         (116,473)
                                           ---------         ---------

 TOTAL SHAREHOLDERS' EQUITY                  304,963           236,256
                                           ---------         ---------

   TOTAL LIABILITIES, MINORITY INTEREST,
         AND SHAREHOLDERS' EQUITY           $327,043          $277,652
                                           ---------         ---------
                                           ---------         ---------
</TABLE>
    

                                      S-2

<PAGE>
   
                            PROFIT FINANCIAL CORPORATION

             SCHEDULE I - CONDENSED FINANCIAL INFORMATION OF REGISTRANT




STATEMENTS OF OPERATIONS AND ACCUMULATED DEFICIT

<TABLE>
<CAPTION>
                                                                Years ended December 31,
                                                  ---------------------------------------------------
                                                        1996               1995                  1994
                                                        ----               ----                  ----
<S>                                               <C>                 <C>                   <C>
 INTEREST INCOME                                  $    2,013          $       -             $       -

 GENERAL AND ADMINISTRATIVE EXPENSES                 (41,792)           (18,625)                    -

 LOSS ON NON-MARKETABLE SECURITIES                                     (107,400)             (178,200)
 IMPAIRMENT OF LONG-LIVED ASSETS                           -            (99,000)                    -
                                                  -----------         ----------            ----------

      INCOME (LOSS) BEFORE INCOME TAXES              (39,779)          (225,025)             (178,200)

 PROVISION FOR INCOME TAXES                                -                  -                     -
                                                  -----------         ----------            ----------
      NET LOSS                                    $  (39,779)         $(225,025)            $(178,200)

 ACCUMULATED DEFICIT, BEGINNING                     (116,473)          (178,200)                    -

 ISSUANCE OF COMMON STOCK IN EXCHANGE
   FOR INVESTMENT IN SUBSIDIARY                            -            286,752                     -
                                                  -----------         ----------            ----------

 ACCUMULATED DEFICIT, ENDING                       $(156,252)         $(116,473)            $(178,200)
                                                  -----------         ----------            ----------
                                                  -----------         ----------            ----------
</TABLE>
    

                                      S-3

<PAGE>
   


                            PROFIT FINANCIAL CORPORATION

             SCHEDULE I - CONDENSED FINANCIAL INFORMATION OF REGISTRANT



STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                      Years ended December 31,
                                                                           -------------------------------------------
 CASH FLOWS FROM OPERATING ACTIVITIES:                                           1996            1995             1994
                                                                                 ----            ----             ----
<S>                                                                         <C>            <C>             <C>
 Net income (loss)                                                          $ (39,779)     $ (225,025)     $  (178,200)
 Adjustments to reconcile net income (loss) to net cash provided by
 operating activities:
      Impairment of long-lived assets                                               -          99,000                -
      Loss on investment in non-marketable securities                               -         107,400          178,200
 Changes in assets and liabilities:
      Receivables                                                              (1,378)              -                -
      Due from subsidiary                                                     (48,013)              -                -
      Accounts payable and accrued expenses                                   (19,316)         18,625                -
                                                                             ---------      ----------      -----------
 TOTAL ADJUSTMENTS                                                            (68,707)        225,025          178,200
                                                                             ---------      ----------      -----------
 NET CASH PROVIDED BY OPERATING ACTIVITIES                                   (108,486)        225,025          178,200
                                                                             ---------      ----------      -----------
 CASH FLOWS FROM FINANCING ACTIVITIES:
 Issuance of common stock                                                     108,486               -                -
                                                                             ---------      ----------      -----------
 NET INCREASE IN CASH                                                               -               -                -



 CASH, beginning of year                                                            -               -                -
                                                                             ---------      ----------      -----------
 CASH, end of year                                                          $       -      $        -      $         -
                                                                             ---------      ----------      -----------
                                                                             ---------      ----------      -----------

</TABLE>
    

                                      S-4


<PAGE>



                                    [LETTERHEAD]


March 26, 1998



Wade Cook Financial Corporation
14675 Interurban Avenue South
Seattle, Washington 98168

Dear Wade Cook Financial Corporation:

We hereby consent to the inclusion in the amendments to the Form 10, as filed by
Wade Cook Financial Corporation, of the financial statements audited by Miller
and Co. for the fiscal years ending 1996, 1995, and 1994, the notes thereto are
our reports and options thereon.

Very truly yours,

MILLER AND CO.

/s/ Marlon G. Buno
- ------------------
Marlon G. Buno,
Partner


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