WADE COOK FINANCIAL CORP
10-K/A, 1999-04-30
EDUCATIONAL SERVICES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
- --------------------------------------------------------------------------------
                                    FORM 10-K

[X]      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
         EXCHANGE ACT OF 1934

         For the fiscal year ended December 31, 1998.

                                       OR

[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
         THE SECURITIES EXCHANGE ACT OF 1934

         For the transition period from _____________ to _______________

                        Commission file number 000-29342

                         WADE COOK FINANCIAL CORPORATION
             (Exact name of registrant as specified in its charter)

         NEVADA                                      91-1772094
 (State or other jurisdiction                     (I.R.S. employer
of incorporation or organization)               identification number)

                          14675 Interurban Avenue South
                           Seattle, Washington  98168
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (206) 901-3000

Securities registered pursuant to Section 12(b) of the Act:

     Title of each class               Name of each exchange on which registered
- ----------------------------           -----------------------------------------
          None                                         None


Securities registered pursuant to Section 12(g) of the Act:

                          Common Stock, $.01 par value
                          ----------------------------
                                (Title of Class)

     Indicate by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [ ]

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best  of  the  registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K.  ----

     Aggregate   market  value  of  the   Registrant's   Common  Stock  held  by
non-affiliates as of April 22, 1999 was  approximately $ 10,852,903.  The number
of shares of the Registrant's  Common Stock  outstanding as of December 31, 1998
was 64,383,730.

                       DOCUMENTS INCORPORATED BY REFERENCE

                                 Not Applicable

          (Note:  This  report  amends  the  Registrant's  report  on Form  10-K
          originally filed on March 31, 1999)

                        Exhibit Index Appears at Page 34.

<PAGE>


Note Regarding Forward Looking Information

This report contains  forward-looking  statements  within the meaning of Section
27A of the Securities Act of 1933, as amended (the "Securities Act") and Section
21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Any
statements  that express or involve  discussions  with  respect to  predictions,
expectations,  beliefs,  plans,  objectives,  assumptions  or  future  events or
performance  (often, but not always,  using words and phrases such as "expects,"
"believe," "believes," "plans,"  "anticipate,"  "anticipates," "is anticipated,"
or stating that certain  actions,  events or results "will," "may," "should," or
"can" be taken,  occur or be achieved) are not statements of historical fact and
may be  "forward-looking  statements."  Forward-looking  statements are based on
expectations,  estimates and projections of the Company's management at the time
the statements are made that involve a number of risks and  uncertainties  which
could cause actual results or events to differ materially from those anticipated
by the Company.  Such risks and uncertainties  include,  but are not limited to,
the Company's working capital deficiency and liquidity  constraints,  the effect
that volatility in the stock market may have on the interest of customers in the
Company's seminars,  products and services and on the Company's own investments,
the Company's ability to manage its growth and to integrate recent acquisitions,
fluctuations in the commercial  real estate market,  risks of the hotel business
and failure of recently  acquired hotel  properties to perform as expected,  the
control of the management of the Company by Wade B. Cook, the Company's CEO, the
possibility  of  adverse  outcomes  in  pending  or  threatened  litigation  and
regulatory  investigations  and  actions  involving  the  Company,  consequences
associated with the Company's policy of committing  available cash to additional
investments,  lack of liquidity in the Company's investments and other risks and
uncertainties  discussed  herein  and  those  detailed  in the  Company's  other
Securities and Exchange Commission filings. Investors are cautioned not to place
undue  reliance  on  forward-looking  statements,   which  reflect  management's
analysis,  estimates and opinions as of the date hereof.  The Company undertakes
no  obligation  to  update  forward-looking  statements  if  circumstances,   or
management's analysis,  estimates or opinions should change. For the convenience
of the reader, the Company has attempted to identify forward-looking  statements
contained  in this report  with an asterisk  (*).  However,  the  omission of an
asterisk   should  not  be  presumed   to  mean  that  a  statement   is  not  a
forward-looking  statement  within the meaning of Section 27A of the  Securities
Act and Section 21E of the Exchange Act.

Item 1.  Business

Overview

Wade Cook Financial  Corporation (formerly known as Profit Financial Corp.) is a
Nevada holding company.  Unless the context otherwise requires, the terms "WCFC"
and "the Company" refer to Wade Cook Financial  Corporation and its consolidated
subsidiaries.  Prior to December 1997, the Company was incorporated in the state
of Utah. The Company's most significant  subsidiary is Wade Cook Seminars,  Inc.
("WCSI")  through  which the Company  conducts  educational  business  seminars,
produces and sells video and audio tapes and distributes books and other written
materials  focusing on financial and personal  wealth  creation  strategies.  In
addition, the Company has several publishing subsidiaries that publish books and
other written materials relating to personal finance,  inspirational  themes and
other topics. The Company also provides  subscription Internet access and paging
services and maintains an investment  information  network on the Internet.  The
Company owns interests in hotels and holds  interests in marketable  securities,
real estate,  gold,  oil and gas, and other  venture  capital  partnerships  and
private  companies.  The Company's  principal  executive  offices are located at
14675 Interurban Avenue South, Seattle, Washington 98168-4664, and its telephone
number at that address is (206) 901-3000.

Acquisition  of Wade Cook Seminars,  Inc. In 1995, the Company  acquired all the
issued and  outstanding  capital stock of WCSI (formerly known as United Support
Association,  Inc.), a corporation controlled by Wade B. Cook, in exchange for a
controlling  interest in the Company.  The  transaction  was  accounted for as a
reverse acquisition.  As a result, the Company became the parent company of WCSI
and the historical  financial  results of WCSI became the  historical  financial
results of the Company.




                                       2
<PAGE>


Other Acquisitions.

In August 1997, the Company acquired Worldwide Publishers, Inc. ("Worldwide"), a
publisher  of  inspirational  and  childrens'  books,  Origin Book  Sales,  Inc.
("Origin"),  a seller  of  books,  audio  cassettes,  art and  software  and the
exclusive distributor for Worldwide ("Worldwide");  Gold Leaf Press, Inc. ("Gold
Leaf"), a publisher of fiction and non-fiction books; and Ideal Travel Concepts,
Inc. ("Ideal"), a provider of travel related services and travel agent training.
The aggregate consideration in these acquisitions consisted of a cancellation of
$275,000 in  indebtedness  to the Company  and 423,294  shares of the  Company's
common stock.

Also in August  1997,  the  Company  acquired  an  aggregate  of 769,231  shares
(approximately  5.1%)  of the  common  stock  of  Interjet  Net  Corporation,  a
wireless,  high speed Internet  access  provider,  for a total purchase price of
$1,500,000.

In January 1998, the Company acquired Quantum  Marketing,  Inc.  ("Quantum"),  a
corporation  that provides  local  marketing of WCSI products and services.  The
Company  acquired  all the issued and  outstanding  capital  stock of Quantum in
exchange for 45,000 shares of the Company's  common stock for a deemed  purchase
price of $189,000.

In January 1998,  the Company was assigned all interests in  Information  Quest,
Inc.  ("IQ"),  a  corporation  that  markets  a  paging  service  that  provides
subscribers with up to date stock market and financial information.  The Company
received  all the issued and  outstanding  capital  stock of IQ in exchange  for
45,000  shares of the  Company's  common  stock for a deemed  purchase  price of
$188,000.

During 1998, the Company acquired majority interests in several hotel properties
located in the western United States in exchange for cash, and in some cases, in
exchange for  relinquishing or reducing certain  interests in other  properties.
See "Business - Hotels and Commercial  Real Estate."  Reference is made to Notes
Q, R and S of the  Notes to  Financial  Statements  included  in Item 14 of this
report for further information concerning the above acquisitions.

In August 1998, the Company  acquired a fifty percent (50%) interest in Standard
American Oil Company for a total purchase price of $750,000. Standard is engaged
in the business of developing and marketing asphalt patching products.

In addition,  during  1998,  the Company made  minority  investments  in two oil
wells.

Sale of Entity Planners, Inc.

In June 1998, the Company,  through WCSI entered into a Stock Purchase/Licensing
Agreement  pursuant to which it divested its interest in Entity  Planners,  Inc.
("EPI") in exchange for $250,000. EPI has a licensing agreement with the Company
pursuant  to which the  Company is  entitled  to receive up to an  aggregate  of
$17,470,000 in licensing fees through the year 2003.

Strategy

The Company provides  financial  education and information to the growing number
of  individual  investors  in the U.S.  According to the United  States  Federal
Reserve,  the value of household  corporate equities holdings has increased from
$903 billion in 1980 to $4.78 trillion in 1996. The Company believes this is due
both to population  increases  within the United States and to the recent growth
in the market value of corporate  securities.  The Company has positioned itself
to benefit from these trends.

The majority of the Company's  programs,  products and services are based on the
financial and investment  strategies of its founder,  Wade B. Cook. Mr. Cook has
developed  these  programs and products  based on his belief that people want to
learn how to: (a)  increase  their  wealth by  increasing  their cash flow;  (b)
minimize their federal and state income taxes; (c) use entities,  such as Nevada
corporations,  family limited partnerships,  living trusts,  qualified pensions,
and charitable remainder trusts, to protect their assets; (d)




                                       3
<PAGE>


retire  with  sufficient  income  from their  assets to  maintain a  comfortable
standard of living; and (e) pass on their accumulated wealth and assets to their
loved ones without the complexities of probate.

The Company  will seek to expand  market  share for its  existing  products  and
services  and to create new products and  services  that  complement  and extend
existing lines,  while diversifying its business.* The Company also will seek to
improve  its bottom  line by  reducing  overhead,  using  existing  distribution
channels  and  enhancing   customer  service.*  In  order  to  accomplish  these
objectives,  the  Company  has  initiated a  strategic  plan  consisting  of the
following elements:

     o    Making strategic acquisitions and divestitures to extend product lines
          that complement the Company's core business of financial education;

     o    Developing new products and services;

     o    Acquiring licenses for additional books, audio tapes, seminars,  video
          tapes and other  intellectual  property  from Mr.  Cook and  others in
          order  to  expand  the  scope  of  financial  education  available  to
          customers of the Company;

     o    Diversifying  the authors and seminar leaders  promoted by the Company
          in order to offer students a choice of investment  strategies,  styles
          and philosophies; and

     o    Making more efficient use of administrative resources.*

The Company  intends to expand its core  business of  marketing  and  presenting
financial  education  seminars.* The Company has also recently  begun  providing
subscription Internet access and pager services. The Company believes that these
businesses  provide good  opportunities  for growth and complement the Company's
core business of financial education.*

In 1997 and 1998,  with the view to  diversifying  its asset  base,  the Company
acquired interests in several hotel properties in the western United States. The
Company  believes that these  properties  lend  stability to its business  while
offering potential for long-term growth.

Business Segments and Principal Subsidiaries

The Company's core business is financial  education,  which it conducts  through
its seminar and  publishing  concerns.  This core  business is  complemented  by
bookstores  and  education  centers that focus on financial  education,  a pager
service that provides up-to-date financial  information and a subscription-based
web site,  the Wealth  Information  Network  ("WIN"),  that provides  additional
information  about  the  strategies   taught  in  the  Company's   seminars  and
publications.

The  following  table  shows,  for the years  ended  1998,  1997 and  1996,  the
percentage of revenues  derived from each business  segment in which the Company
operates:

         Business Segment                          1998       1997      1996
         ----------------                          ----       ----      ----
         Seminars                                   65%        65%       64%
         Product Sales (1)                          18%        31%       36%
         Travel Services                             5%         4%         -
         Hotels (2)                                  3%          -         -
         Pager Services (2)                          8%          -         -
         Other (2) (3)                               1%          -         -
         ---------------

(1)  Includes WIN
(2)  Represents revenues of a business segment of the Company acquired in 1998.
(3)  Consists principally of sales from retail bookstores


The Company's principal subsidiaries are engaged in the following activities:

     o    Financial education seminars;
     o    Publishing;
     o    Retail;
     o    Commercial real estate;
     o    Various non-real estate investments; and
     o    Support services.



                                       4
<PAGE>


At December 31, 1998, the Company's wholly-owned subsidiaries were:

<TABLE>
                                                                                              State of
Corporate Name (1)                                Principal Business                       Incorporation
- ------------------                                ------------------                       -------------
<S>                                               <C>                                          <C>
Wade Cook Seminars, Inc.                          Financial Education Seminars                 Nevada
Lighthouse Publishing Group, Inc.                 Publishing                                   Nevada
Left Coast Advertising, Inc.                      Support Services                             Nevada
Bountiful Investment Group, Inc.                  Commercial Real Estate                       Nevada
Ideal Travel Concepts, Inc.                       Support Services                             Nevada
Origin Book Sales, Inc.                           Publishing                                    Utah
Worldwide Publishers, Inc.                        Publishing                                    Utah
Gold Leaf Press, Inc.                             Publishing                                   Nevada
Get Ahead Bookstores, Inc.                        Retail (bookstores)                          Nevada
Quantum Marketing, Inc. (2)                       Support Services                             Nevada
Information Quest, Inc.                           Retail (pagers)                              Nevada
American Newsletter Co., Inc. (2)                 Publishing                                   Nevada
Unlimited Potential, Inc. (2)                     Commercial Real Estate                       Nevada
Hotel Associates Management #1, Inc. (2)          Commercial Real Estate                       Nevada
American Publisher's Network, Inc. (2)            Publishing                                   Nevada
Forward Thinking Group, Inc. (2)                  Retail Sales                                 Nevada
Money Works, Inc. (2)                             Support Services                             Nevada
Entity Planners International, Inc. (2)           Commercial Real Estate                       Nevada
Wade Cook Financial Education Centers, Inc.       Retail (education centers)                   Nevada
Winvest Centers, Inc. (2)                         Retail Sales                                 Nevada
Wade Cook Financial Education Network (2)         Publishing                                   Nevada
Semper Financial Corporation (2)                  Financial Education Seminars                 Nevada
- -------------------------------------
</TABLE>

(1)  Information  in the table does not  include  entities  in which the Company
     owns a partial interest. These entities are:
     (a)  Airport Lodging  Associates,  L.L.C., a limited  liability  company in
          which WCSI is a 25% member;
     (b)  Evergreen Lodging L.P., a limited partnership in which WCSI owns a 65%
          limited partnership interest and in which an affiliate Wade B. Cook is
          General Partner;
     (c)  FSS L.P., a limited partnership in which Unlimited Potential, Inc. has
          a 2% interest and is the General Partner;
     (d)  Interurban  Land Project L.P., a limited  partnership  in which Entity
          Planners International, Inc. has 100% interest and is General Partner;
     (e)  Reno F.I.S.,  L.P., a limited partnership in which Unlimited Potential
          Inc. has a 2% limited partnership interest and is the General Partner,
          and in which Hotel Associate  Management #1, Inc. is a 50% owner and a
          limited partner;
     (f)  Rising Tide L.P.,  a limited  partnership,  in which  Entity  Planners
          International,  Inc. has a 1% interest and is the General  Partner and
          in  which  Bountiful   Investment   Group,  Inc.  has  a  99%  limited
          partnership interest;
     (g)  Seattle-Tacoma  Executive  Properties,  L.P., a limited partnership in
          which Entity Planners International,  Inc. owns a 100% interest and is
          the General Partner; and
     (h)  Sherlock Home  Builders,  L.P., a limited  partnership in which Entity
          Planners  International,  Inc. own a 100%  interest and is the General
          Partner  and which  owns the  building  that  serves as the  Company's
          principal office.
(2)  No financial activity in 1998,  although activities were carried out in the
     names of certain of these corporations by WCSI or other WCFC entities.


Financial Education Seminar Businesses

Wade Cook Seminars, Inc.

Wade Cook Seminars, Inc. creates, designs,  produces, owns, markets and sponsors
a variety of seminars,  clinics, and workshops focused on educating customers on
various financial techniques and strategies.  WCSI also produces and sells audio
tapes and video  tapes and  distributes  books and other  materials  designed to
reinforce and complement the ideas taught in the educational seminars.




                                       5
<PAGE>


In 1998,  WCSI  conducted  3,737  seminars in over 379 cities  across the United
States.  The  subject  matter of these  events  generally  falls into four basic
categories:

     o    stock market investment strategies;
     o    real estate investment strategies;
     o    options investment strategies; and
     o    general investment strategies.

The stock market investment strategy seminars include the following:

     o    The Financial Clinic is a three-hour  seminar explaining the financial
          education  products  and  services  offered by WCSI and  providing  an
          introduction  to strategies  for  investing in the stock  market.  The
          typical attendance fee for the seminar ranges from $22 to $33.

     o    The Wall Street  Workshop  ("WSWS") is a two-day seminar which teaches
          investors the strategies  set forth in Mr. Cook's books,  "Wall Street
          Money Machine" and "Stock Market  Miracles."  WSWS students are taught
          basic stock market  terminology,  strategies  for  choosing  brokerage
          firms and traditional stock market  strategies.  The workshop features
          instruction,   demonstration  of  strategies  and  extensive  practice
          through  "paper  trades." The typical  attendance  fee for the seminar
          ranges from $695 to $5,695  depending on the seminar options chosen by
          the attendee.

     o    Youth  Wall  Street  is a  version  of the Wall  Street  Workshop  for
          teenagers  focusing on teaching teens how the financial  markets work,
          and how they can  experience  the  market  themselves  through  making
          trades on paper.  Admission  to Youth Wall  Street is offered  free to
          high school  business clubs and similar groups as a community  service
          by the Company.  Attendance is also free for children 18 years old and
          under who are  accompanied by a paying adult.  Otherwise,  the typical
          attendance fee for this seminar is $1,295.

     o    Fortify  Your  Income  ("FYI") is a  half-day  seminar  which  reviews
          strategies taught at the Wall Street Workshop and is offered as a free
          refresher  course  to WSWS  graduates.  If not  taken  as a  refresher
          course, the typical attendance fee for this seminar is $2,995.

     o    The Next Step is a two day seminar for  participants who have attended
          the WSWS. The Next Step presents advanced stock market strategies in a
          forum that  allows  students  to  actively  participate.  The  typical
          attendance fee for this seminar is $1,495.

The  Company  maintains  several  brokerage  accounts  which it uses  during its
seminars to make trades based on its financial strategies. These trades are then
posted on the Company's  subscription  internet service,  the Wealth Information
Network,  along with a brief description of the strategy used and the reason for
making the trade.  Although the Company uses its best efforts to make profitable
trades in these  brokerage  accounts,  the  primary  purpose of these  trades is
educational.

The real estate investment strategy seminars include the following:

     o    Building  Perpetual  Income is a three-hour  workshop which summarizes
          cash-flow  strategies  related to the real estate market. The workshop
          introduces  Real Estate  Bootcamp  and is  typically  offered  free of
          charge to allow  prospective  customers  to become  familiar  with the
          WCSI's real estate strategies.

     o    Real Estate  Bootcamp is a two and one-half day event which provides a
          detailed analysis of the strategies  outlined in Mr. Cook's book "Real
          Estate Money  Machine."  The class often takes a field trip to various
          local  sites in an effort to  familiarize  students  with the types of
          real estate  available on the market.  The typical  attendance fee for
          this seminar ranges from $3,495 to $4,495.




                                       6
<PAGE>


     o    The Real Estate One Day  Workshop is an event which  teaches  students
          the general strategies  outlined in Mr. Cook's book "Real Estate Money
          Machine."  Students are taught  strategies for identifying real estate
          investments   and  methods  of  turning  real  estate  into  cash-flow
          investments.  The Real Estate One Day Workshop  costs between $995 and
          $1,495  depending  on the  availability  of  discounts  at the time of
          payment.

The options seminars are focused on option trading and investing. The coursework
includes two workshops:

     o    High Octane Options  Performance  Seminar  ("HOOPS) is a one day event
          discussing  options  trading  created and  introduced by speaker Steve
          Wirrick. The typical attendance fee for this seminar is $995.

     o    The Options  Bootcamp is a two day seminar  created by Steve  Wirrick.
          The Options  Bootcamp  expands upon the  information  presented in Mr.
          Wirrick's HOOPS workshop and features a tour of the Option Exchange in
          Chicago as a part of the class.  The typical  attendance  fee for this
          seminar is $995.

The general  investment  strategy  seminars are a series of  individual  one-day
seminars on a variety of investment  topics that complement the stock market and
real estate seminars.  These seminars have a typical  attendance fee of $995 and
include:

     o    The One Minute  Commute  is a one day event  teaching  strategies  for
          investing and choosing brokers.

     o    Supercharge  Otherwise Average Returns is a one day event that teaches
          strategies for making covered calls.

     o    The Day Trader is an event offered to teach day trading strategies.

     o    High  Impact  Trading  ("HIT")  is a one day event  that  teaches  the
          psychology the stock market.

The Company  sometimes  engages in  promotions  that  permit  students to attend
seminars and other events  without charge or at a reduced rate. The Company also
packages all of the above seminars in multi-day seminar packages under the title
"Cook  University." The typical  attendance fee for Cook University  varies from
$695 - $12,295 depending on nature and content of the seminar package purchased.

Seminar Leaders.  As of March 25, 1999, there were  approximately 60 independent
contractors  providing  professional  speaking  services  for WCSI.  WCSI has an
extensive  speaker  training  program that  provides  speakers  with training to
enhance the value they provide their students.  Typically speaker candidates are
drawn from the ranks of WCSI students.  The most  promising  candidates are then
selected to tour with more  experienced  speakers to learn by observation and to
gradually  take  on   responsibilities   as  "second   speakers."  In  addition,
experienced  speaker  trainers  conduct  two-day,  monthly  workshops  to  allow
speakers to hone their skills on an ongoing  basis.  In order to protect  WCSI's
intellectual property, the contracts between the WCSI and the speakers generally
contain non-compete clauses.

Products  marketed by WCSI.  WCSI's  seminars and programs are  supplemented  by
audio tapes,  video tapes, books and other printed material that are licensed to
WCSI.  These  materials  provide  students with  reinforcement  of the concepts,
strategies and philosophies that are taught in the WCSI seminars.

The books  promoted and marketed by WCSI include  best-selling  books written by
Wade Cook such as "The Wall Street  Money  Machine,"  "Stock  Market  Miracles,"
"Bear Market  Baloney," and  "Business  Buy the Bible." WCSI also  distributes a
wide range of books and publications written by Mr. Cook on a variety




                                       7
<PAGE>


of investment and business topics. The books are primarily  distributed  through
sales at the seminars,  product  catalogues,  the Company's own  bookstores  and
other third-party bookstores.

The audio tapes  promoted  and sold by WCSI and authored by Wade B. Cook include
the multi-media audio-tape seminars "Financial Fortress Home Study" and "Zero to
Zillions." In addition, WCSI sells single tapes that generally address the ideas
and concepts taught in its seminars.  Mr. Cook is the primary speaker in each of
these tapes.  From time to time, WCSI  distributes free "update tapes" as a tool
to support students' continuing education, market new WCSI products and maintain
a strong connection with the WCSI customer base.

The videotapes  promoted and sold by WCSI include the multi-tape  video versions
of  WCSI's  seminars  Wall  Street  Workshop  and  The  Next  Step,  as  well as
single-tape videos on a variety of investment topics.

Sales and  Marketing.  The WCSI creates  interest  and demand for its  programs,
products and services through a mix of radio and television advertising,  direct
mail, Internet marketing,  flyers, sports promotions and billboard  advertising.
The WCSI sales organization  includes more than 130  representatives who respond
to customer  inquiries via phone,  e-mail,  Internet  web-site,  and  facsimile.
Furthermore,  the sales force is trained to follow up with existing  clients and
to promote new products and services.

     o    Radio  advertising  is WCSI's primary means of promoting its seminars.
          Radio spots are  supplemented  by radio  infomercials  which typically
          promote a financial  seminar  being held in the local market and use a
          toll-free telephone number.

     o    Television  advertising is used on a limited basis to attract interest
          in  attending  the  Company's  financial  clinics  and to create  name
          awareness.

     o    Direct mail marketing is used by WCSI to market its full complement of
          products,  programs and services to its customer  list of over 922,000
          individuals.  These marketing campaigns, in addition to the flyers and
          brochures  distributed  WCSI in public  venues,  are  developed by the
          WCSI's centralized marketing department.

     o    Internet  marketing  became an  important  aspect of WCSI's  marketing
          program  in  1998,   with  a  focus  on  its   Internet  web  site  at
          http://wadecook.com.  The site contains  information  about the WCSI's
          programs, products and services, some of which potential customers may
          purchase  online.  In addition,  subscribers  to the Company's  Wealth
          Information  Network  may  access  WIN  through  the web site.  In the
          future,  the WCSI  intends to expand the list of items  available  for
          purchase on its web site.*

     o    Sport promotion was an important aspect of WCSI's marketing efforts in
          1998 and included  sponsorship  programs  with various NFL teams,  the
          Seattle  SuperSonics,   the  Seattle  Mariners,  the  Utah  Jazz,  the
          Minnesota  Timberwolves  and golf  tournaments  in key  markets.  WCSI
          gained visibility, as well as the opportunity to promote services with
          giveaways of books, audio tapes and other promotional materials.

     o    Flyers  and  billboard  advertising  is used by  WCSI  to  market  its
          financial seminars.  Typically, flyers are placed in community centers
          and other public  places a few weeks prior to the date of the seminar.
          The  Company's  billboard  advertising  is  primarily  focused  in the
          Seattle and Tacoma, Washington markets.

In addition to the foregoing,  the Company believes that a significant amount of
its  seminar  business is  attributable  to "word of mouth"  advertising  by its
seminar students.




                                       8
<PAGE>


Semper Financial Corporation

In 1999, Semper Financial began offering multi-day, regional financial education
conventions to WCSI students and others  interested in investing.  The multi-day
conventions  feature a broad cross-section of WCSI's seminar speakers and topics
to allow  prospective  students to  experience  the wide variety of products and
seminars offered by WCSI.

Entity Planners, Inc.

Entity Planners,  Inc. ("EPI") was a wholly-owned subsidiary of the Company that
offered a number of seminars  explaining  the use of entities to protect  assets
and minimize tax burdens. EPI also offered entity structuring  services. In June
1998,  the Company sold its interest in EPI. See  "Business - Overview - Sale of
Entity Planners, Inc."

Publishing Businesses

The WCFC publishing  subsidiaries  focus their offerings in the following areas:
business,  finance,  self-improvement,   religious  and  spiritual  and  general
interest non-fiction.

Lighthouse Publishing Group, Inc.

Lighthouse is engaged in the business of producing and publishing  books, and to
a limited extent,  audio and video tapes.  Publications by Lighthouse  generally
concern topics such as business, finance, real estate and self improvement. Many
of the current books  published by Lighthouse  are authored by Mr. Cook and have
appeared on various best seller lists.  Lighthouse  carries  additional  authors
including John J. Childers, Jr., Dave Hebert, John Huddleston,  Bob Eldridge and
Renee  Knapp.  Lighthouse  intends to retain more authors and to expand into new
categories of interest in 1999.*

Worldwide Publishers, Inc.

Worldwide is engaged in the publishing business under the identifying publishing
insignias Aspen Books and Buckeroo Books. Aspen Books publishes  religious books
or books with spiritual  emphasis targeted primarily to members of The Church of
Jesus Christ of Latter-day Saints. Buckeroo Books publishes primarily childrens'
books.

Origin Book Sales, Inc.

Origin is a book distribution  company that sells books on consignment and sells
books, audio cassettes, art, and software in the retail market. Origin primarily
distributes  products  for  Worldwide  and  is  the  exclusive   distributor  of
Worldwide's products.

Gold Leaf Press, Inc.

Gold  Leaf  publishes  non-fiction  books in the  inspirational,  self-help  and
parenting categories, as well as some fiction.

Information Services

Wealth Information Network ("WIN")

The Company  operates WIN, a  subscription  online service which can be accessed
via the internet 24 hours a day. WIN provides detailed information  illustrating
trading  techniques  taught by the  Company,  its  subsidiaries  and by Mr. Cook
personally  using the  investment  strategies  discussed  in "Wall  Street Money
Machine" and "Stock Market  Miracles." WIN also provides stock  information  and
updates on the Company's  programs and products,  including a schedule of events
and seminars provided by WCSI.




                                       9
<PAGE>


Information Quest, Inc.

IQ  operates  a  subscription  paging  service  that  uses  standard  pagers  to
distribute  up-to-the  minute stock quotes and other  financial  information  to
customers.  The paging services are marketed  principally to students of WCSI as
an additional  tool for their  investing  activities.  In addition,  IQ recently
began offering  subscriptions to an authorized  Internet service provider called
"IQ Connect."

Retail Locations

Wade Cook Financial Education Centers, Inc. ("WCFEC")

The Company,  through WCFEC, operates educational centers that house the WINvest
Centers (online  resource  centers used by WCSI students),  Get Ahead Bookstores
(see below) and sales facilities for the sale of WCSI products. The centers also
serve as  "community  centers"  to help keep WCSI  students  connected  with the
Company and with one another. The first Wade Cook Financial Education Center was
established  in 1997 in Tacoma.  Since that time the  Company has  expanded  the
education centers to Santa Ana, California and Seattle,  Washington. The Company
intends to open additional centers during 1999.*

Get Ahead Bookstores, Inc. ("Get Ahead").

Get Ahead Bookstores,  Inc. operates three bookstores that are housed within the
Wade Cook  Financial  Education  Centers  at the  Seattle,  Tacoma and Santa Ana
sites.  Get Ahead is a retail  outlet  for  books,  audio  cassettes,  and video
recordings primarily related to finance,  education,  investments,  and personal
development.

Hotels and Commercial Real Estate

The following table lists the hotel properties held in WCFC entities:

<TABLE>

Property                              Rooms     Location              Manager                   % owned
- --------                              -----     --------              -------                   -------
<S>                                     <C>     <C>                   <C>                         <C> 
Best Western McCarran House             202     Sparks, NV            Zion's Management Co.       100%
Four Points by Sheraton, St. George     200     St. George, UT        Zion's Management Co.       100%
Airport Ramada  Suites                   59     Salt Lake City, UT    Zion's Management Co.        75%
Fairfield Inn                            72     Provo, UT             Zion's Management Co.        49%
Hampton Inn/Fairfield Inn                81     Murray, UT            Western States Lodging       16%
Woods Cross Fairfield Inn                88     Woods Cross, UT       Western States Lodging        7%
Park City Hampton Inn & Suites           65     Park City, UT         Western States Lodging        4%

</TABLE>


In addition to the ownership of the hotel  properties,  WCSI entities also hold,
for investment purposes, the following parcels of real estate:

     o    A 65% interest in a limited  partnership  that owns an undeveloped lot
          at 7200 South in Salt Lake City, Utah.

     o    A 100%  interest  in an  undeveloped  lot  located  in  Reno,  Nevada.
          Currently, the land is under a contract for sale.

     o    A 67% interest in an undeveloped lot located at 215 West 1300 South in
          Orem, Utah.

Support Services

Ideal Travel Concepts, Inc.

Ideal provides  travel related  services  including  domestic and  international
airline reservations,  car rental reservations,  tour packages, and cruises. The
Company is Ideal's primary client. In addition, Ideal also




                                       10
<PAGE>


offers travel agent training packages for independent travel agents.  During the
past five years,  over 15,000 people have ordered  Ideal's travel agent training
packages.

Left Coast Advertising, Inc.

Left Coast is engaged in the business of producing and placing advertising using
various media;  including,  radio,  television,  newspapers and magazines.  Left
Coast was formed to allow WCFC to take the agency  commission on media purchases
on behalf of WCFC. Left Coast is a fully licensed  advertising agency whose only
client is the Company and the Company's subsidiaries.

Competition

The financial educational seminar industry is highly competitive.  The market in
which the Company operates is fragmented and decentralized  with low barriers to
entry.  The Company's  competitors  include other  companies and individuals who
promote  and  conduct  seminars  and  provide  products  on topics  relating  to
investments,  financial  planning and personal  wealth  management.  Some of our
competitors in the financial educational seminar market include Robbins Research
International and Online Investor Advantage.  There can be no assurance that the
Company  will  be  able  to  compete  successfully  against  current  or  future
competitors  or alliances of such  competitors,  or that  competitive  pressures
faced  by the  Company  will  not  materially  adversely  affect  its  business,
operating results and financial condition.

Intellectual Property

The Company regards its seminars, products,  trademarks, trade symbols and other
materials as proprietary and relies  primarily on a combination of statutory and
common law  protections,  such as  copyrights,  trademarks  and trade secrets to
protect its interests in such proprietary  materials.  While many of the product
and trade names are common terms and do not afford the Company maximum copyright
protection,  the  Company has taken  several  steps to  maximize  the  copyright
protection  available to it. For example, the Company trains its marketing staff
to consistently  use all the applicable  trademark  symbols.  Additionally,  the
Company adopts an aggressive  litigation  stance in protecting its  intellectual
property  rights  where  warranted.  The Company  also  relies on  employee  and
third-party  non-competition and non-disclosure  agreements and other methods of
protecting  proprietary rights in order to safeguard the Company's  intellectual
property.

The Company has an Open Ended Product  Agreement with Wade B. Cook which expires
June 30,  2000.  Pursuant  to the terms of this  agreement,  the  Company  has a
non-exclusive  license  with Mr.  Cook to  produce,  market  and  sell  licensed
products and  intellectual  property in exchange for payment of a royalty to Mr.
Cook equal to ten percent  (10%) of gross sales of the  licensed  products.  The
license  also  grants the Company the right to use Mr.  Cook's  name,  likeness,
identity,  trademarks and trade symbols.  The agreement is open-ended in that it
allows for future  products  developed by Mr. Cook to be licensed under the same
terms and conditions upon the execution of a "License Order." Royalties are paid
to Mr. Cook on a quarterly basis under the terms of the agreement;  however,  as
CEO of the Company,  Mr. Cook is authorized  to set Company  policy which allows
him to take draws against  royalties in amounts which he determines  reasonable.
In such  cases,  the  royalties  owing  under the  license  are then  reconciled
quarterly  with the  draws  Mr.  Cook has  taken.  The  Company  does not have a
contract which gives it the first right to license or otherwise obtain the right
to produce, market or sell any future products developed by Mr. Cook.

Employees

As of April 22, 1999,  the Company had 448  employees,  including  332 full-time
employees,   116  part-time   employees,   and   approximately   60  independent
contractors.  None of the Company's  employees is  represented by a labor union,
and the Company believes its employee relations to be good.



                                       11
<PAGE>


Risk Factors

Corporate Control By Wade B. Cook

Wade B.  Cook is the  founder,  majority  shareholder,  Chairman  of the  Board,
President,  and  Treasurer of the Company.  Laura Cook,  Mr. Cook's wife, is the
Secretary of the Company and is also a member of the Board of Directors. Several
of Mr. Cook's  relatives work at the Company.  Mr. Cook  maintains  control over
many aspects of the Company  including,  but not limited to,  setting  corporate
policy, determining strategic direction,  determining the acquisition or sale of
assets by the  Company,  setting the  material  terms of such  acquisitions  and
determining the material  provisions of many of the Company contracts.  Mr. Cook
provides input on every product and seminar  sponsored by the Company.  Mr. Cook
also directs most marketing efforts of the Company and has significant influence
over the  management  of the  Company.  Mr.  Cook will  continue  influence  the
policies  and  procedures  of the Company and will be in a position to determine
the outcome of corporate actions requiring stockholder  approval,  including the
election of directors,  the adoption of  amendments  to the Company's  corporate
documents,  the approval of mergers and the sale of the Company assets. In 1989,
the state of Arizona issued and  administrative  order  concluding that Mr. Cook
had violated various provisions of the Arizona securities laws. Mr. Cook and his
affiliated entities to paid a civil penalty of $150,000, reimbursed shareholders
$390,000 and agreed to cease and desist the allegedly  fraudulent conduct.  This
matter has been concluded and all fines have been paid.

Dependence on Wade B. Cook

The  Company's  business  is  highly  dependent  on  the  continuing   effective
involvement  of Mr.  Cook.  Mr.  Cook  personally  directs  most  aspects of the
Company's business.  The Company has a non-exclusive  license which expires June
30,  2000  to use Mr.  Cook's  products,  intellectual  property,  name,  image,
identity, trademarks and trade symbols which are featured prominently in many of
the Company's  services and products.  Mr. Cook is not prohibited from competing
with  the  Company  or  granting  licenses  to  competitors.   See  "Business  -
Intellectual  Property."  The  business  of  the  Company  would  be  materially
adversely affected if Mr. Cook's services were not available to the Company,  or
if Mr.  Cook  should  compete  with  the  Company  or  grant  licenses  or other
assistance to competitors.

Working Capital Deficiency, Liquidity Constraints

At December 31, 1998, the Company had current assets of $11,998,000  and current
liabilities  of   $28,602,000,   resulting  in  a  working  capital  deficit  of
$16,604,000.  See "Management's  Discussion and Analysis of Financial  Condition
and Results of  Operations  Liquidity  and  Capital  Resources."  The  Company's
principal  source of cash has been from its investment  seminars and its sale of
books,  tapes and other  materials  focused on  business  strategies,  financial
planning and personal wealth management.  Cash provided by operations  increased
from $14.0  million in 1997 to $15.2 million in 1998.  This  increase  reflected
increases in accounts and royalties  payable,  and a reduction in deposits,  and
proceeds from the sale of trading securities.

The Company's  policy of using available cash to acquire  developing  businesses
and non-marketable  investments and its working capital deficit have resulted in
cash shortages and constraints on the Company's liquidity.

The Company has significant  cash  commitments in 1999,  including a significant
obligation to pay income taxes from prior years.  Cash flow from  operations has
not been and is not  expected to be  sufficient  to satisfy the  Company's  cash
requirements.   If  the  Company  is   required   to  generate   cash  from  its
non-marketable  investments  to satisfy its current  obligations,  it may not be
able to liquidate  investments  in a timely manner or in a manner that allows it
to receive the full value of the investments.  Failure to generate adequate cash
resources could require the Company to cut back  operations,  delay expansion or
development  projects, or cause the Company to be unable to meet its obligations
when due.




                                       12
<PAGE>


Legal Proceedings and Governmental Investigations

The   Company  is  party  to  various   legal   proceedings   and   governmental
investigations. See Part I, Item 3 of this report. Although the Company does not
presently expect material liability in any of these matters, the outcome of such
matters is difficult to predict and subject to  uncertainty,  and the legal fees
and other costs  involved are likely to be  material.  If the Company were found
liable in certain of these legal  proceedings,  the amount of liability could be
material.* In addition, if the Company were to be found to have violated certain
consumer protection statutes or other laws, the Company could be required to pay
material  penalties  or to refund  money  paid by seminar  attendees  within the
jurisdictions  involved.  The  Company  could also be  required  to cease  doing
business in certain jurisdictions or to significantly change the manner in which
its business is conducted  in such  jurisdictions.  Any such result could have a
material  adverse  effect on the  Company's  financial  condition and results of
operations.  Jurisdictions in which litigation or investigations relating to the
Company's  business  practices are in progress include California and Washington
which accounted for 16% and 6%, respectively,  of the Company's seminar sales in
1998.

Risks of Hotel Business

During 1997 and 1998, the Company began acquiring interests in hotel properties,
and it currently  owns  interests in seven  hotels.  See  "Business - Hotels and
Commercial  Real  Estate."  The  Company  has no prior  experience  in owning or
managing  hotels.  The Company's hotel business has not performed as well as the
Company anticipated,  and it has suffered losses. There can be no assurance that
the hotels will become  profitable in the future.  In addition,  acquisition and
renovation of hotel  properties  and losses of the hotel  business have required
and are likely to continue to require, cash infusions which adversely affect the
Company's working capital.*

Effect of Securities Market Conditions on the Company's Business

The Company believes that increased  public interest in investing,  particularly
in the securities markets,  has contributed  significantly to the success of its
business.  The securities  markets have  experienced  substantial  volatility in
recent  periods.  A sharp drop or  sustained  or gradual  decline in  securities
prices or other  developments in the securities  markets could cause  individual
investors to be less inclined to invest in the securities  markets,  which would
be likely to result in reduced  interest in the  Company's  seminars and related
products and services.  Declines in the securities  markets could also adversely
affect the value of the Company's investment portfolio.

Management of Growth and Integration of Acquisitions

The Company's  business has grown  significantly in terms of revenue,  number of
employees and scope of activities in which it engages.  During 1997, the Company
acquired  Worldwide,  Origin,  Gold Leaf and Ideal, and during 1998, the Company
acquired Get Ahead  (retail  bookstores),  Quantum  (local  sales and  marketing
offices) and IQ (distribution  of paging devices that  distributed  stock market
data). The Company also has acquired  interests in seven hotels. The Company has
also  invested  in  private  companies  in the oil and gas  business  and  other
businesses,  some of which  require  continuing  attention  from  the  Company's
management.  Some of the acquired  businesses and investments have not performed
as well as expected by the Company. Growth has placed significant strains on the
Company's management, accounting, financial and other resources and systems, and
on its cash resources and working  capital.  Failure to manage  successfully the
growth in size and scope of the Company's business and to successfully integrate
and manage the  Company's  recently  acquired  businesses  could have a material
adverse effect on the Company's results of operations and financial condition.

Tax Deficiencies

Current  liabilities  at December 31, 1998 include  $4,969,000 in taxes payable,
which includes approximately $3.2 million in delinquent payments on 1997 federal
and state taxes,  including  penalties  and  interest.  The Company has not made
estimated  tax payments on 1998 income  taxes.  The accrued  liability  does not
include penalties and interest,  which may be material. Tax authorities have the
power to




                                       13
<PAGE>


commence legal  proceedings,  assert tax liens and take other actions to collect
delinquent taxes,  together with interest and penalties.  The taking of any such
action  would have a  material  adverse  effect on the  Company's  business  and
financial condition.

Item 2. - Properties

The  Company  owns and  occupies  a 63,000  square  foot  building  in  Seattle,
Washington which houses its corporate headquarters. The building is subject to a
first  mortgage,  secured  by the  building  and  surrounding  property,  in the
aggregate amount of $ $746,000 at December 31, 1998.

In  addition,  subsidiaries  of the  Company  occupy  the  following  commercial
properties:

     o    WCSI leases 32,776 square feet in Algona,  Washington for its shipping
          and warehouse operations. The lease expires December 31, 2003.

     o    WCSI also leases  warehouse  property in Tukwila,  Washington which it
          currently  subleases to a third party.  The lease expires on April 30,
          2000.

     o    Origin leases an additional 24,048 square feet of office and warehouse
          space located in Salt Lake City,  Utah. The lease expires on September
          30, 2004.

     o    WCFEC leases  approximately  10,000 square feet of office space in Gig
          Harbor, Washington. The lease expires on July 7, 2001.

     o    WCFEC owns an office building in Santa Ana,  California.  The building
          and surrounding  land are subject to a first mortgage in the aggregate
          amount of $383,000 at December 31, 1998.

     o    In 1998,  Company owned a building in Memphis,  Tennessee  that housed
          the offices of Ideal.  The building and surrounding  land were subject
          to a  first  mortgage  in the  aggregate  amount  of $1.5  million  at
          December 31, 1998. On February 22, 1999, the Company sold the building
          for an  aggregate  price of  $1,434,000.  The  Company  has no further
          obligations under the mortgage.

The Company also owns or has majority  interests in certain hotel properties and
other commercial real property as follows:

     o    100%  interest  in the Best  Western  McCarran  House hotel in Sparks,
          Nevada.  The hotel is subject to a  mortgage,  secured by the land and
          building,  in the  aggregate  amount of $4.8 million  dollars in notes
          payable as of December 31, 1998.

     o    100%  interest  in the Four Points by  Sheraton  hotel in St.  George,
          Utah.  The hotel is  subject  to a  mortgage,  secured by the land and
          building,  in the  aggregate  amount of $3.0  million at December  31,
          1998.

     o    75%  interest in the  Airport  Ramada  Ltd.,  Suites in Salt Lake City
          Utah.  The hotel is  subject  to a  mortgage,  secured by the land and
          building,  in the  aggregate  amount of $1.8  million at December  31,
          1998.

In addition to the foregoing,  the Company,  through  various  subsidiaries  and
other entities,  also holds minority interests in certain other hotel properties
and raw land. See "Business - Hotels and Commercial Real Estate."




                                       14
<PAGE>


Item 3.  Legal Proceedings

The following is a description of previously  unreported  material threatened or
pending legal proceedings and updated information  regarding previously reported
material  threatened or pending legal proceedings to which the Company or any of
its subsidiaries is a party or which any of their properties is subject:

Litigation with ART and ITEX. On February 4, 1998, the Company filed a complaint
against Associated  Reciprocal Traders,  Ltd. ("ART") and its parent corporation
ITEX, in the Superior  Court of King County in the state of  Washington.  In the
complaint,  the Company alleged that ITEX/ART breached the terms of an agreement
dated  December  29, 1995  between the Company and  ITEX/ART  (the  "Advertising
Agreement")  by not  providing the Company  $500,000  worth of media credits for
radio advertising. On the same day, ITEX/ART filed a lawsuit against the Company
alleging that the Company had failed to deliver an aggregate of 1,800,000 shares
of the Company to ART as required under the Advertising Agreement and seeking to
lift the stop transfer order placed on the shares by the Company.  In July 1998,
the Court issued a preliminary  ruling  stating that the Company is not required
to deliver stock  certificates  to ITEX/ART and may refuse to allow the stock to
be sold until the issue of whether or not  ITEX/ART has breached the contract is
decided. A trial date has been set for June 21, 1999.

Wade Cook Seminars, Inc. v. Anthony Robbins,  Options Management,  Inc., Charles
Mellon,  and Robbins Research  International,  Inc. On October 4, 1996, WCSI and
Mr. Cook filed a complaint in the Superior  Court of King County in the state of
Washington against Charles Mellon,  Anthony Robbins,  Robbins Management,  Inc.,
and Robbins Research  International,  Inc. seeking damages and injunctive relief
for  unfair  competition,   misappropriation  of  trade  secrets,  breach  of  a
non-compete agreement and inducement to breach the non-compete  agreement.  WCSI
and Mr. Cook were granted a voluntary  dismissal without prejudice on the claims
relating  to the  non-compete  agreement.  On  November  26,  1997,  the  unfair
competition and  misappropriation  of trade secrets claims were  dismissed. On
April 12, 1999, the Washington State Court of Appeals reversed the trial court's
dismissal of the trade secrets and unfair competition claims and remanded the 
case for further proceedings.

Wade B. Cook v.  Anthony  Robbins,  Robbins  Research  International,  Inc.  and
Charles  Mellon.  On June 18, 1997,  the Company filed a copyright  infringement
suit on behalf of Mr. Cook in the United States District Court, Western District
of Washington,  against Tony Robbins and Robbins' Research  International,  Inc.
seeking damages and injunctive  relief.  On October 1, 1998, the defendants were
ordered to pay damages in the amount of  $655,900.  On December  16,  1998,  the
United States  District  Court for the Western  District of Washington  filed an
order  vacating the damages  awarded in favor of Mr. Cook. Mr. Cook has appealed
the order to vacate judgement.

State of Texas v. Wade B. Cook and Wade Cook Seminars,  Inc. On May 1, 1998, the
Attorney General of Texas filed a lawsuit in the District Court of Bexar County,
Texas.  The state of Texas  contends  that the  Company  has  engaged  in false,
deceptive and misleading  acts and practices in the course of trade and commerce
as defined  in the Texas  Deceptive  Trade  Practices-Consumer  Protection  Act.
Specifically,  the state of Texas  contends that the Company's  sales  contracts
fail to have the  statutorily  required notice of the three day right to cancel.
The petition seeks a temporary injunction, restitution and penalties against the
Company.  The Company currently  provides its customers seven days to cancel all
sales contracts.  The Company believes that it has not intentionally  engaged in
false,  deceptive  and  misleading  business and has retained  local  counsel to
contest this lawsuit.  The Company has not yet made an estimate of its potential
exposure or determined  the impact on its financial  statements and has not made
provisions for losses, if any.

Texas  Unauthorized  Practice of Law  Committee.  In March 1998,  the District 4
Subcommittee of the Unauthorized Practice of Law Committee in the state of Texas
sent a  request  to WCSI  (f/k/a  United  Support  Association)  and two  former
employees  of  the  Company  asking  that  the  parties  sign  an  agreement  to
voluntarily cease and desist in activities which may constitute the unauthorized
practice of law in Texas.  The  Committee  alleged  that WCSI  offered to set up
Nevada  corporations,  Living Trusts,  Keogh Plans and Corporate  Pension Plans,
Family  Limited  Partnerships,  Massachusetts  Business  Trusts,  and Charitable
Remainder Trusts.  The Committee further alleged that WCSI advised clients about
legal  structuring,  legal advantages and legal strategies  associated with such
entities, and provided specific proposals for structuring




                                       15
<PAGE>


an individual's  assets and businesses.  WCSI declined to enter into a voluntary
agreement  to cease and  desist on behalf of the former  employees  named in the
request  because  they no longer work for WCSI.  The  Company  has  subsequently
divested  EPI,  that  portion of its  business  associated  with the  activities
specified  in the  request  and,  in any  event,  does  not  believe  that  such
activities constitute the unauthorized practice of law in Texas.

Wade Cook Financial  Corporation,  et al. vs.  Publishers  Distribution  Center,
Inc.,  et al. On  September  17,  1998,  the  Company  filed a  lawsuit  against
Publishers  Distribution  Center, Inc. ("PDC"), a Utah Corporation,  and William
Beutler,  Cora Beutler, and Scott Beutler, as individuals,  in the United States
District  Court,  District of Utah,  Central  Division.  Shortly  after filing a
complaint in the United States District Court, the Company dismissed that action
and refiled its complaint in Third Judicial  District Court, Salt Lake County in
the state of Utah. The complaint  alleges fraud and negligent  misrepresentation
relating to the Company's attempted purchase of PDC and requests  restitution in
the amount of $420,000 in addition to other relief. PDC has filed  counterclaims
against the Company alleging fraud, breach of fiduciary duty and conversion.  No
trial date has been set.

Attorney  General  for the  State of  Illinois.  In July of 1998,  the  Illinois
Attorney General's  Consumer Fraud Division initiated a formal  investigation to
determine whether the Company has engaged in unlawful  practices in the state of
Illinois.  To date,  the  Illinois  Attorney  General  has  only  issued a Civil
Investigative  Demand,  requesting specific  information and Company records, to
which the  Company has  responded.  The  Company  does not  believe  that it has
engaged in any unlawful  activities in the state of Illinois and is  cooperating
fully with the Illinois Attorney General's investigation.

State of California  vs. Wade Cook  Financial  Corporation,  Wade Cook Seminars,
Inc., Entity Planners, Inc., Information Quest, Inc., Money Chef, Inc., and Wade
B. Cook.  On January 11, 1999,  a civil suit was filed in the Superior  Court of
the state of  California  by the  California  State  Attorney  General's  office
alleging  violations of Sections  1678.20  through 1693 of the California  Civil
Code. The Attorney  General  alleges that the Company:  (1) made or caused to be
made and  disseminated  untrue or  misleading  statements  in  violation  of the
California Business and Professions Code; and (2) engaged in unlawful and unfair
or  fraudulent  practices  and  unfair,   deceptive  and  untrue  or  misleading
advertising. The suit seeks: (1) an injunction against the Company from directly
or indirectly  engaging in the alleged  unlawful  behavior,  (2) disgorgement of
money or property  acquired in  violation of state or federal law; (3) a penalty
of $2,500  for each  violation,  but in any  event  not less  than four  million
dollars ($4,000,000) in the aggregate, (4) imposition of a constructive trust on
the money or  property  acquired in  violation  of state and  federal  law;  (5)
payment of court costs.  The Company  intends to defend  itself in this matter.*
The Company has not yet made an estimate of its potential exposure or determined
the impact on its financial  statements and has not made  provisions for losses,
if any.

Investigation  by the U.S.  Securities  and Exchange  Commission.  In 1997,  the
Company was advised by the  Securities and Exchange  Commission  ("SEC") that it
was the subject of an investigation,  In the Matter of Wade Cook Seminars, Inc.,
pursuant to which the SEC is investigating possible violations of Sections 5(a),
5(c) and 17(a) of the Securities Act, Section 10(b) of the Exchange Act and Rule
10b-5  thereunder,  and  Sections  203(a) and  206(1) and (2) of the  Investment
Advisers Act. The Company's  legal counsel  responded to the SEC's  requests for
documents and other  information in late 1997.  Since that time, the Company has
not received any contact with the SEC regarding the investigation or its status.
No enforcement  action has been taken,  and the SEC has advised the Company that
the inquiry  should not be construed as an adverse  reflection  on the merits of
the securities involved or on any person or entity.

Investigation by the State of Washington,  Securities Division.  Since September
1996,  the Washington  State  Department of Financial  Institutions,  Securities
Division has been investigating Mr. Cook, WCSI, and the Company. The Company has
been  informed  that  the  investigation  is  being  performed  pursuant  to RCW
21.20.370 and 21.20.700. Although no civil or criminal charges have been brought
and the Company  does not believe  that it or its  officers  or  directors  have
violated applicable laws, no assurance can be given that enforcement proceedings
will not be brought against the Company, or its officers or directors,  or as to
the outcome of any investigations by the State Attorney General.*




                                       16
<PAGE>


State Attorneys General Investigations.  In March 1999, the Attorneys General of
nine states opened  investigations  to determine whether the Company has engaged
in business  and  advertising  practices  that  violate  such  states'  consumer
protection  laws and  regulations.  The  Company  does not  believe  that it has
engaged in any unlawful activities in any of the states and is cooperating fully
with each state's investigation. Although no civil or criminal charges have been
brought,  and the Company  does not believe that it or its officers or directors
have  violated  applicable  laws,  no  assurance  can be given that  enforcement
proceedings  will  not be  brought  against  the  Company,  or its  officers  or
directors, or as to the outcome of any proceedings that are brought.*

Himmelman  and Love vs. Wade Cook  Seminars,  Inc., et al. On February 26, 1999,
two former  employees of Wade Cook  Seminars,  Inc.  filed a complaint  with the
Pierce  County  Superior  Court  of the  state  of  Washington  alleging  sexual
harassment,  retaliatory discharge and defamation.  Although no specific damages
are alleged,  the plaintiffs request lost income, pain and suffering,  emotional
distress,  court costs,  reasonable  attorney  fees, and punitive  damages.  The
Company  believes that it has not engaged in any unlawful  practices and intends
to defend  itself in this  matter.*  The Company has not yet made an estimate of
potential exposure or determined the impact on its financial  statements and has
not made provisions for losses, if any.

Hewlett Packard Company vs. Wade Cook Financial Corporation.  On April 16, 1999
the  Hewlett  Packard  Company  ("HP")  filed a  complaint  in the King  County
Superior  Court of the State of  Washington  claiming  $642,000 in  damages.  HP
alleges  that it has not  received  full  payment  under a  consulting  services
contract with the Company.  The Company is currently  assessing the validity of
the claim. The Company has not yet made an estimate of its potential exposure or
determined the impact on its financial statement and has not made provisions for
losses, if any.


Item 4.  Submission of Matters to a Vote of Security Holders.

Not Applicable




                                       17
<PAGE>


                                     PART II

Item 5.  Market for Registrant's Common Equity And Related Stockholder Matters

Price Range of Common Shares

The Company's  Common Stock has been traded on the OTC Bulletin  Board under the
symbol "WADE" since August 11, 1997.  Prior to that time,  the Company's  Common
Stock was quoted under the stock symbol  "PFNL" in the over-the  counter-market.
The following table sets forth, for the periods indicated,  the high and low bid
quotations  for  the  Company's  Common  Stock  on  the  relevant  markets.  The
quotations  reflect  inter-dealer  prices  which  may  include  retail  markups,
markdowns or commissions and may not reflect actual transactions.

<TABLE>

                                                OTC Bulletin Board            Over-The-Counter Market
                                           ----------------------------     ----------------------------
                                                 High           Low              High           Low
                                           --------------  ------------     --------------  ------------
<S>                                               <C>           <C>               <C>           <C> 
1997
   First Quarter.........................             -              -              0.47          0.22
   Second Quarter........................             -              -              0.66          0.29
   Third Quarter (1).....................          4.63           0.54                 -             -
   Fourth Quarter........................          5.15           2.54                 -             -

1998
   First Quarter.........................          4.19           2.53                 -             -
   Second Quarter........................          2.81           0.97                 -             -
   Third Quarter.........................          1.66           0.72                 -             -
   Fourth Quarter........................          1.06           0.37                -              -

</TABLE>
- -----------------

(1)  The Company's  Common  Shares began  trading on the OTC Bulletin  Board and
     ceased trading in the Over-The-Counter Market on August 11, 1997.
(2)  Prices reported reflect a 3 for 1 stock split effective September 15, 1997,
     and a 3 for 1 stock split effective December 23, 1997.

As of December 31, 1998 the Company had  approximately  11,308  shareholders  of
record (including nominees and brokers holding street accounts.  As of April 22,
1999,  the last sale price for the  Company's  Common  Stock on the OTC Bulletin
Board was $0.47 per share.

The  Company  has never paid cash  dividends  on its  Common  Stock and does not
anticipate  that it will pay dividends in the  foreseeable  future.  The Company
intends to  continue  to retain  earnings,  if any,  to expand and  develop  its
business.

Recent Sales Of Unregistered Securities

The issuance of shares of  unregistered  Common Stock  disclosed below were made
during  1998  in  reliance  primarily  on the  exemption  from  registration  of
securities  contained  in  Section  4(2)  of  the  Securities  Act of  1933  and
applicable provisions of state securities laws, and not previously reported.

On April 7,  1998,  the  Company  issued  1,000  shares  Common  Stock to Gloria
Ducoulombier at $4.00 per share.

On June 22, 1998, the Company issued 660 shares of Common Stock to Sally McCarty
at $3.00 per share.

On July 1998,  the Company  issued an aggregate of 350 shares of Common Stock to
14 employees of the Company as a mid-year bonus.




                                       18
<PAGE>


Item 6.  Selected Financial Data.

The following selected  consolidated  financial data of the Company is qualified
in its entirety by reference to and should be read in  conjunction  with Item 7,
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations" and the consolidated financial statements and notes thereto included
elsewhere in this report. The consolidated statements of operations data for the
years ended December 31, 1998 and 1997 and the  consolidated  balance sheet data
at December 31, 1998 and 1997 are derived from and are qualified by reference to
the Company's audited  consolidated  financial  statements which were audited by
Miller and Co. The consolidated financial data from prior years is unaudited.

<TABLE>

                                               1998           1997           1996           1995           1994
                                          -------------  -------------  -------------  -------------  -------------
                                                           (in thousands, except per share data)
<S>                                        <C>            <C>            <C>            <C>            <C>        
Statement of Operations Data:

Net sales                                  $   118,207    $    93,343    $    37,008    $     6,504    $     1,973
Cost of sales                              $    56,763    $    39,492    $    14,460    $     2,877    $       862
                                          -------------  -------------  -------------  -------------  -------------
Gross profit                               $    61,444    $    53,851    $    22,548    $     3,627    $     1,111

Operating expenses                         $    57,890    $    39,309    $    18,178    $     3,333    $     1,134
                                          -------------  -------------  -------------  -------------  -------------
Income from operations                     $     3,554    $    14,542    $     4,370    $       294    $       (23)

Other income (expenses)                    $     1,656    $      (706)   $       (74)   $       (55)   $      (181)
                                          -------------  -------------  -------------  -------------  -------------
Income from continuing operations          $     5,210    $    13,836    $     4,296    $       239    $      (204)
                                          -------------  -------------  -------------  -------------  -------------

Income from Continuing Operations Data

Income (loss) before income taxes,
minority interest, and acquired
operations as reported                     $     5,210    $    13,836    $     4,296    $       239    $      (204)

Provision (benefit) for income taxes       $     2,346    $     5,579    $     1,452    $       171    $        (8)

Minority interest in loss of subsidiary    $       127    $        21    $         -    $         -    $         -
                                          =============  =============  =============  =============  =============
Net income (loss)                          $     2,991    $     8,278    $     2,844    $        68    $      (196)
                                          =============  =============  =============  =============  =============

</TABLE>

<TABLE>
                                              1998           1997           1996           1995           1994
                                          -------------  -------------  -------------  -------------  -------------
                                                           (in thousands, except per share data)
<S>                                             <C>            <C>            <C>            <C>            <C>   
Per Share Data:

Income (loss) from continuing              $      0.05    $      0.13    $      0.05              -              -
operations per share

Weighted average shares outstanding             63,888         63,363         59,610         57,585         57,585


Consolidated Balance Sheet Data:

Total assets                               $    58,698    $    41,404    $    16,938    $     2,283    $       206

Total debt, including current portion           38,075         24,649         12,618          1,458            134
                                          -------------  -------------  -------------  -------------  -------------
Shareholders' equity                       $    20,623    $    16,755    $     4,320    $       825    $        72
                                          =============  =============  =============  =============  =============

</TABLE>




                                       19
<PAGE>


Item 7. Management's  Discussion and Analysis of Financial Condition and Results
of Operations.

General

The following  discussion is intended to provide  information  to facilitate the
understanding  and assessment of  significant  changes and trends related to the
financial  condition  of the  Company and the  results of its  operations.  This
discussion and analysis should be read in conjunction with the Company's audited
consolidated  financial  statements and the notes thereto included  elsewhere in
this Form 10-K.

Overview

WCFC is a holding  company  that,  through  its wholly  owned  subsidiary  WCSI,
conducts  educational  business  seminars,  produces  and sells  video and audio
tapes, and distributes books and other written materials  focusing on investment
strategies  and  personal  wealth  creation.  The  Company's  core  business  is
financial  education,  through its seminar and publishing  concerns.  These core
businesses are complemented by bookstores that focus on financial  education,  a
pager  service that provides  stock quotes and other  financial  information,  a
subscription-based  web site that  provides  stock market  information  and that
illustrates the strategies taught in the Company's seminars and publications and
a travel-related service provider.

During 1997, the Company acquired Ideal, which provides travel agent services to
the Company and markets services to travel agents. Also during 1997, the Company
expanded its publishing  activities by acquiring three small publishing and book
distribution  businesses,  Worldwide,  Gold Leaf and  Origin,  that  publish and
market  in  areas  outside  of the  Company's  traditional  focus  of  financial
education.

In January 1998, the Company  acquired  interests of employees of the Company in
businesses  created  to  market  materials  and  services  associated  with  the
Company's financial  education business - IQ, Get Ahead and Quantum.  During the
quarter ended September 30, 1998, the Company disposed of the business of Entity
Planners,  Inc. ("EPI"), its entity formation business.  The buyer paid $250,000
to the  Company for the stock of EPI,  and agreed to pay up to $17.5  million to
the  Company in royalty  payments  based on future  sales of the  business.  The
Company accounts for EPI as a discontinued business operation.

In addition to pursuing its core  businesses,  the Company has made a variety of
investments  in real estate,  hotels,  oil and gas  projects  and other  venture
capital limited partnerships and private companies and in marketable securities.
In 1997, the Company  formed  Bountiful  Investment  Group ("BIG") to manage its
real estate and hotel  investments,  and  embarked  on a strategy  of  acquiring
larger  stakes in hotel  projects.  See Part I, Item 1,  "Business  - Hotels and
Commercial Real Estate." During 1998, the Company acquired Best Western McCarran
House in Sparks,  Nevada and the Four Points by Sheraton Inn in St. George, Utah
and increased  its 25% interest in the Airport  Ramada Suites in Salt Lake City,
Utah to a 75%  interest.  The financial  results of each of these  properties is
consolidated  in the Company's  financial  statements from the date the majority
ownership was acquired.  The Company's  hotels required greater than anticipated
renovation and upgrading to secure favorable hotel chain affiliations,  and have
not performed as well as the Company anticipated prior to their acquisition. The
hotels  experienced  losses in 1998,  and it is  uncertain  whether they will be
profitable in the future.

Although the Company has been profitable in the past,  prior to 1998 principally
as the result of activities of WCSI and, in 1998, principally as a result of the
pager and travel  segments,  it has  experienced  dramatic  growth,  acquired or
established new businesses,  increased general and administrative  expenses, and
made investments in hotel and other projects outside the traditional business of
WCSI which have reduced  profits in recent  periods.  In addition,  revenue from
product  sales and  revenue  per  seminar  conducted  by WCSI have been lower in
recent  periods  than in  comparable  periods in the past.  The  Company  cannot
predict the effect that world  economic  conditions  or stock market  volatility
will have on the interest of  investors  in the seminars and other  products and
services of WCSI,  or on WCSI's  revenue or profits.  There can be no  assurance
that the Company's operation will be profitable in the future.




                                       20
<PAGE>


The following tables set forth the net sales, cost of sales and operating income
of the  continuing  operations  of each of the  business  segments for the years
ended December 31, 1998, 1997, and 1996:

<TABLE>

         (in thousands)                      1998             1997              1996
                                             ----             ----              ----
<S>                                       <C>               <C>               <C>    
         Net Revenue

         Seminars                         $ 78,191          $60,759           $23,817
         Product Sales                      20,696           29,386            13,191
         Hotels                              3,336                -                 -
         Pager Service                       8,427                -                 -
         Travel Service                      5,874            3,198                 -
         Other                               1,683                -                 -
         Totals                           $118,207          $93,343           $37,008

         Costs of Revenue

         Seminars                         $ 35,842          $19,319           $ 8,074
         Product Sales                      12,457           17,210             6,386
         Hotels                              4,100                -                 -
         Pager Service                         525                -                 -
         Travel Service                      3,562            2,963                 -
         Other                                 277                -                 -
         Totals                           $ 56,763          $39,492           $14,460

         Operating Income

         Seminars                         $    483          $10,907           $ 2,406
         Product Sales                         813            3,538             1,964
         Hotels                               (267)               -                 -
         Pager Service                       2,494                -                 -
         Travel Service                        508               97                 -
         Other                                (477)               -                 -
         Totals                           $  3,554          $14,542           $ 4,370

</TABLE>


Results of Operations

Year ended December 31, 1998 compared with  year ended December 31, 1997

Revenue.  Revenue  increased by 27% from $93.3 million in 1997 to $118.2 million
in 1998.  Revenue from  seminars  increased  from $60.8 million in 1997 to $78.2
million in 1998.  The  increase is due in part to the fact that WCSI changed its
fiscal  year in 1997 and 1997  results  include  only  eleven  months  of WCSI's
operations.  The Company held 3,737  seminars in 1998 compared to 2,416 in 1997,
an increase of 55%.  However,  revenue  generated  per  seminar  decreased  from
$25,150 per  seminar in 1997 to $21,000 per seminar in 1998,  due to a reduction
in participants per seminar.

Books and other product sales  decreased by $8.7 million,  or 30.6%,  from $29.4
million in 1997 to $20.7  million in 1998 due to the  reduced  demand for titles
that were  published in 1997 combined with the production of fewer new titles in
1998. In addition,  product sales for 1997 included $1.4 million in  commissions
from the sale of  pagers,  whereas  the pager  business  is  accounted  for as a
separate segment in 1998 with revenue of $8.4 million after the Company acquired
it in January 1998.  Product sales also include WIN subscription  revenues which
decreased from $4.0 million in 1997 to $2.8 million in 1998, as more subscribers
paid the renewal rate of $1,995 per year rather than the new subscriber  rate of
$2,995, and free WIN subscriptions were offered as promotions in connection with
seminar sales. The results of




                                       21
<PAGE>


operations of hotels were reported on a consolidated basis in 1998 for the first
time, as the Company acquired majority interests,  and resulted in 1998 revenues
of $3.3 million.

Travel related  services  increased by $2.7 million from $3.2 million in 1997 to
$5.9 million in 1998.  Other  revenues  (consisting  of  principally  sales from
Company  bookstores)  were $1.7 million in 1998,  as the  businesses  generating
these revenues were established or acquired in 1998.

Costs of Revenue. Costs of revenue increased by $17.3 million, or 44%, from 1997
to 1998.  Cost of  conducting  seminars,  which  consist  largely of  royalties,
speaker  fees,  cost of  meeting  rooms and travel  increased  by 85% from $19.3
million in 1997 to $35.8  million in 1998,  due to an  increase in the number of
seminars held and increased  logistics costs of staging  seminars.  Royalties to
Mr. Cook related to  continuing  operations  were $8.0 million in 1998 and $10.0
million in 1997.  Mr. Cook agreed to a $2.0 million  reduction in royalties  for
the quarter ended September 30, 1998.

Cost of product sales  decreased 28% from $17.2 million in 1997 to $12.4 million
in 1998,  reflecting  lower product  sales.  Cost of sales in the pager segment,
consisting principally of pager service fees were $525,000. Cost of sales in the
hotel  businesses,  consisting  principally  of payroll and supplies,  were $4.1
million.  Travel service costs increased by $600,000 or 29% in 1998,  reflecting
increased sales.

Selling,   General   and   Administrative   Expenses.   Selling,   general   and
administrative  expenses  increased  by 47% from $39.3  million in 1997 to $57.9
million in 1998,  principally due to increases of approximately  $6.0 million in
advertising expense and approximately $6.0 million in employee  compensation and
benefits. The great majority of the increase was attributable to the seminar and
product segments.

Operating Income. Increases in selling, general and administrative expenses were
principally  in the  seminar  and  product  sales  segments,  resulting  in 1998
operating  income in these  segments of  $483,000  and  $813,000,  respectively,
compared with $11.0 million and $3.5 million in 1997.  Operating income from the
pager and travel  service  segments  increased from $97,000 in 1997 to over $3.0
million in 1998.

Other  Income and  Expense.  Other  income and expense  consist  principally  of
royalty income,  securities  trading,  interest income and expense and losses on
private  company  investments.  In 1998,  other income  amounted to $1.7 million
compared  to a  loss  of  $706,000  in  1998.  The  principal  reasons  for  the
improvement  were $1.6  million in royalties  received  from the business of EPI
after its sale and a gain of $837,000 on trading of  securities  compared with a
loss of  $806,000  in 1997,  which were  offset in part by an  increase  of $1.1
million in interest  expense due to increased  borrowings,  principally  to fund
hotel acquisitions.

Income  Taxes.  The  provision for income taxes of $2.3 million and $5.6 million
for the years  ended  1998 and 1997,  respectively,  reflect  taxes  payable  in
respect  of  profitable  operations.  The  Company's  effective  tax rates  have
historically  differed  from the federal  statutory  rate  primarily  because of
certain deferred  revenues,  unrealized gains and losses on trading  securities,
accelerated depreciation and state taxes.

As a  result  of the  foregoing,  income  from  continuing  operations  was $3.0
million,  or $.05 per share in 1998,  compared  with $8.2  million,  or $.13 per
share,  in 1997.  Income from  discontinued  operations,  including EPI's income
prior to its sale and gain on the sale,  was  $763,000,  or $0.01 per share,  in
1998 compared with $714,000, or $0.01 per share, in 1997.

Year ended December 31, 1997 compared with year ended December 31, 1996

Revenue. Revenue from continuing operations for the year ended December 31, 1997
were $93.3  million as compared to revenues of $37.0  million for the year ended
December 31, 1996.  Results for 1997 include the results of WCSI for only eleven
months due to a change in WCSI's fiscal year end from January 31 to December 31.
Revenues  grew  significantly  due to several  factors,  including a substantial
increase in  marketing,  and the fact that  several  books  authored by Mr. Cook
appeared on the New York Times  Business Best Seller list,  resulting in greater
recognition for Mr. Cook in the investment education market.  Seminar sales grew
from $23.8 million in 1996 to $60.8  million in 1997, an increase of 137%.  Book
and




                                       22
<PAGE>


product  sales rose from  $13.2  million  in 1996 to $29.4  million in 1997,  an
increase of 123%.  Businesses  acquired in 1997  contributed $6.0 million to the
increase in revenue.

Costs of  Revenue.  Costs of  revenue  increased  from  $14.5  million  to $39.5
million, an increase of 178%, due primarily to a corresponding overall growth in
revenues.  The costs to conduct the seminars increased from $8.0 million in 1996
to $19.3 million in 1997, an increase of 137%.  Costs of product sales grew from
$6.4 million in 1996 to $17.2 million in 1997, an increase of 183%.

Selling,   General   and   Administrative   Expenses.   Selling,   general   and
administrative  expenses  increased by over $21 million to $39.3 million in 1997
from $18.2 million in 1996 or 115%. The increase was  attributable  to increases
in  compensation  and  benefits  ($7 million in 1996  compared to $16 million in
1997),  and  advertising  ($6  million in 1996  compared  to over $16 million in
1997), reflecting the increased size and scope of the Company's business.

Other Income and Expense.  For the year ended  December 31, 1997,  the Company's
net other  income/expense  was an expense of  $706,000 as compared to $74,000 in
1996. The increase in expense was due to the costs  associated with the purchase
of the Company's  headquarters  building  coupled with a net investment  loss of
over $800,000 in trading  securities.  The net investment loss can be attributed
to the losses incurred in the brokerage accounts used by seminar  instructors to
make  demonstration  trades as well as a  downturn  in the stock and  securities
markets at the end of 1997.

Operating Income.  Operating income increased from $4.3 million in 1996 to $14.5
million in 1997, an increase of $10.2  million or 237%.  The increase was due to
the Company's achieving revenue growth, while maintaining high profit margins on
both  seminar and product  sales  revenues  as well as taking  advantage  of the
economies of scale in the distribution, travel, and publishing areas.

The  provision  for income taxes of $5.6 million and $1.5 million for years 1997
and  1996,   respectively   reflect  taxes  payable  in  respect  of  profitable
operations.  The  Company's  effective  tax  rates  differed  from  the  federal
statutory rate primarily because of certain deferred  revenues,  unrealized loss
on trading securities, accelerated depreciation and state taxes.

As a result of the foregoing,  income from continuing  operations increased from
$2.8 million,  or $.05 per share, in 1996 to $8.3 million, or $.13 per share, in
1997.  Income from  discontinued  operations was $714,000,  or $.01 per share in
1997, compared with $221,000 in 1996.

Liquidity and Capital Resources

At December  31,  1998,  the Company  had  current  assets of $12.0  million and
current liabilities of $28.6 million,  resulting in a working capital deficit of
$16.6  million.  The  working  capital  deficit at  December  31, 1997 was $11.0
million.  Current  liabilities  at December  31, 1998  include  $5.7  million in
deferred revenue,  which results principally from payments received from persons
who have signed up and paid in advance for future pager services,  subscriptions
to the WIN website or to attend  seminars not yet held.  Current  liabilities at
December 31, 1998 also include $5.0  million in taxes  payable,  which  includes
approximately $2.7 million in delinquent payments owed on 1997 state and federal
taxes.  The Company has not made  estimated  tax payments with respect to income
taxes in 1998.

Mr.  Wade B.  Cook,  the  Company's  largest  shareholder  and CEO,  agreed to a
reduction of $2.0 million in royalties for the quarter ended September 30, 1998,
to assist with the Company's cash flow  requirements.  At December 31, 1998, the
Company  had  payables  to related  parties  of $3.1  million,  which  represent
principally  royalties  owed to Mr.  Cook and  which  were net of the  reduction
agreed to by Mr.
Cook.

The market value of the  Company's  marketable  securities  decreased  from $6.1
million at December  31, 1997 and $4.4  million at June 30, 1998 to $2.9 million
at December 31, 1998, due to sales of securities.  Inventory increased from $1.3
million  at  December  31,  1997  to $3.7  million  at  December  31,  1998  due
principally  to  increases  in  inventory  to support  expanded  product  lines,
including  products of  subsidiaries  acquired in the fourth quarter of 1997. At
December 31, 1998 the Company also had receivables from




                                       23
<PAGE>


related  parties  of  $2.9  million  consisting  principally  of term  loans  to
employees and directors,  the majority of which are secured by mortgages on real
property.

The Company's  principal  source of cash in the past has been from the operation
of its investment seminars and sales of tapes, books and other materials focused
on business strategies and financial and personal wealth management. The Company
does not have an  established  bank line of credit.  Cash provided by operations
increased by $1.3 million in 1998. This increase reflected increases in accounts
and royalties payable, and a reduction in deposits and proceeds from the sale of
trading securities.

Cash  generated  from  financing  activities,  principally  borrowing,  was $7.1
million in 1998,  compared with $485,000 in 1997, as the Company  borrowed funds
in connection with its investment in hotel activities.

In addition to cash received from its own operations, the Company is entitled to
receive  payment under its license  agreement with Entity  Planners  Inc.("EPI")
based on a  percentage  of  sales,  but not less  than  $35,539  per week  which
represents the minimum weekly payment due ($40,385) less 12% payable to Mr. Cook
personally pursuant to a prior  understanding  between Mr. Cook and the Company.
See Part I, Item 1 of this report. Receipt of these payments may, as a practical
matter, be dependent on the success of the business in the hands of the buyers.

The Company  continues to use cash to acquire  interests in hotel properties and
other businesses.  See "Overview" and Part I, Item 1 of this report. Use of cash
for these purposes has  significantly  exceeded cash generated by operations.Net
cash used in investment  was $21.0 million in 1998,  compared with $14.5 million
in 1997.  Property and  equipment  increased  from $10.4 million at December 31,
1997 to $29.2  million  at  December  31,  1998,  reflecting  principally  hotel
activities,  and  non-marketable  investments  increased  from $7.3  million  at
December  31, 1997 to $9.5  million at December 31,  1998,  due  principally  to
additional minority investments in other developing businesses.

The  Company's  board of  directors  has approved  the  repurchase  of up to one
million shares of common stock, and during 1998 the Company  repurchased 251,000
shares for an aggregate of approximately  $537,000. The Company presently has no
plans to repurchase any additional shares of its common stock.*

The Company has formed and acquired new businesses,  has continued to fund these
businesses in anticipation of future  revenues,  and has continued its policy of
committing available cash to new businesses and other investments. The Company's
policy of using  available  cash to acquire  developing  businesses,  hotels and
non-marketable  investments  and its working  capital  deficit have  resulted in
constraints on liquidity, including failure to pay tax obligations when due. The
Company has significant  cash  commitments  and  requirements in future periods,
including its unpaid taxes and other current  payables,  $4.7 million in current
maturities  of  long-term  debt at  December  31,  1998,  and  $581,000 in lease
payments  accruing during 1999. In March 1999, the Company was obligated to make
a $895,000  payment on the  long-term  loan assumed by the Company in connection
with the  acquisition  by the  Company  of the Best  Western  McCarran  House in
Sparks, Nevada. The Company renegotiated the debt and paid $600,000 plus accrued
interest and a 4% late fee,  and is  obligated  to pay the lender an  additional
$295,000 on April 10, 1999.

Under the terms of a contract  with the  Hewlett  Packard  Company  ("HP"),  the
Company agreed to pay HP for the development of an  inter-office  communications
network. The Company has since discontinued HP's services under the contract. At
December  31,  1998,  the Company had  incurred  expenses  under the contract of
approximately $795,000.

The  Company  also  anticipates   spending  up  to  $1.0  million  in  1999  for
improvements to its hotel properties, but this amount could be exceeded.*

The Company regularly evaluates other acquisition and investment  opportunities,
and additional cash resources may be devoted to pursuing such opportunities.




                                       24
<PAGE>


If the Company is required to generate  cash for working  capital  purposes from
its properties and non-marketable  investments,  it may not be able to liquidate
these  assets in a timely  manner,  or in a manner  that  allows the  Company to
realize  the  full  value of the  assets.  Failure  to  generate  adequate  cash
resources for working capital could require the Company to cut back  operations,
delay or cancel  expansion  and  development  projects,  dispose of  properties,
businesses or investments on unfavorable terms or cause the Company to be unable
to meet obligations.*

The  Company  is  a  party  to  various  government   investigations  and  legal
proceedings.  See Part I, Item 3, of this report. The legal fees and other costs
involved may be  material.* If the Company were found to be liable in certain of
these proceedings,  the liability could be material.* In addition, if government
agencies  charge the Company with  violation of certain  consumer  protection or
other laws and establish such violations, they could seek to require the Company
to pay  material  penalties  or to refund  money paid to the  Company by seminar
attendees  within  their  jurisdiction,  and  to  cease  doing  business  in the
jurisdiction or significantly  change the manner in which the Company's business
is conducted.  Any such result could  materially  adversely affect the Company's
financial condition or results of operations.

Year 2000

Many computer systems experience  problems handling dates in and beyond the year
1999.  Therefore,  some computer  hardware and software will need to be modified
prior to the year 2000 in order to remain  functional.  The Company is currently
assessing  both the  readiness of its internal  computer  systems,  software and
embedded chips for handling the year 2000. The Company  intends to complete this
testing process of all significant  applications  and systems by June 1999.* The
Company expects to implement  successfully  any systems and programming  changes
necessary  to address  year 2000  issues,  and does not believe that the cost of
such actions will have a material effect on the Company's  results of operations
or financial  condition.* The Company does not have any  contingency  plans with
respect to year 2000 issues. There can be no assurance, however, that there will
not be a delay in, or increased costs  associated  with, the  implementation  of
such changes,  and the Company's  inability to implement such changes could have
an adverse  effect on future results of operations or financial  condition.  The
Company is also assessing and  addressing the possible  effects on the Company's
operations of the year 2000  readiness of key suppliers and other  vendors.  The
Company's  reliance on  suppliers  and  vendors,  and  therefore,  on the proper
functioning of their information systems and software,  means that their failure
to  address  year 2000  issues  could have a  material  impact on the  Company's
operations  and financial  results.  However,  the potential  impact and related
costs are not known at this time.  The  Company can give no  guarantee  that the
systems of other  companies  upon which the Company  relies will be converted on
time or that  failure to convert  by another  company  would not have a material
adverse affect on the Company.

The Company's Year 2000 remediation plan focuses on: internal systems, including
personal   computing,   facilities  and  business   systems,   and   third-party
considerations, such as suppliers and other vendors. The tasks common to each of
these areas are (i) the identification and assessment of Year 2000 issues,  (ii)
assessment  of  remediation   required,   (iii)  prioritization  of  risk,  (iv)
remediation and testing and (v) contingency planning.

Internal Systems

The  Company's  compliance  team has  evaluated  significant  internal  personal
computing and business systems that are critical to the ongoing operation of the
Company and in the process of  identifying  the  computer  hardware and software
upgrades and  replacements  necessary to make such systems Year 2000  compliant.
Such  upgrades and  replacements  are expected to be completed by the end of the
second quarter of 1999.

Suppliers and Vendors

The Company's  business  operations  are, to some extent,  dependent on the Year
2000  readiness of  infrastructure  suppliers  such as banking,  communications,
transportation  and other services.  In this  environment,  there will likely be
instances of failure that could cause disruptions in business processes.*




                                       25
<PAGE>


The  likelihood and effects of such failures in  infrastructure  systems and the
supply chain cannot be estimated.

Costs

The total cost of the Company's  Year 2000 Plan is not material to the Company's
financial  condition.  The  estimated  total cost of the Plan is  expected to be
under $10,000 and is being funded  through  operating cash flow.* As at December
31,  1998,  the Company  had  incurred  approximately  less than $5,000 in costs
related to its Year 2000  identification,  assessment,  remediation  and testing
efforts.  The major portion of the remaining  amount of the estimate is expected
to have  been  incurred  by the end of the  second  quarter  of  1999  when  the
Company's Year 2000  compliance  efforts are expected to be completed,  with the
balance  expended  thereafter  to monitor the  compliance  process.  None of the
Company's  other  projects  have been  delayed  or  deferred  as a result of the
implementation of the Year 2000 Compliance Plan.

Risks

To date,  the Company has not incurred,  and does not expect to incur,  material
costs to review and remedy Year 2000 compliance problems.* However, there can be
no  assurance  that the  systems or products of other  entities,  including  the
Company's  suppliers on which the Company relies and  disruptions in the economy
generally  resulting from Year 2000, will not have a material  adverse effect on
the Company.

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk.

See Note M to the Company's audited financial  statements included under Item 14
of this report, which is incorporated herein by this reference.

The Company is exposed to changes in interest rates  affecting the return on its
notes receivable and investments.  In the normal course of business, the Company
employs   established   policies  and  procedures  to  manage  its  exposure  to
fluctuations in interest rates.

The Company's exposure to market rate risk for changes in interest rates relates
primarily to the Company's  investments and notes  receivables.  The Company has
not used  derivative  financial  instruments  in its investment  portfolio.  The
Company  places their  investment  with  enterprises  with which it has majority
control  and thus limits the amount of credit  exposure  to any one issuer.  The
Company  protects and preserves its invested funds by limiting  default,  market
and reinvestment risk.

Item 8.  Financial Statements and Supplementary Data.

Reference is made to the financial  statements  listed under the heading "(a)(1)
Financial  Statements"  of  Item  14  herein,  which  financial  statements  are
incorporated herein by reference in response to this Item 8.

Item  9.  Changes  in and  Disagreements  With  Accountants  on  Accounting  and
Financial Disclosure.

Not applicable.




                                       26
<PAGE>


                                    Part III


Item 10.   Directors and Executive Officers of the Registrant.

As of April 26,  1999,  the  Company's  directors,  executive  officers  and key
employees are as follows:

<TABLE>


Name                                         Age          Position
- ----                                         ---          --------
<S>                                           <C>         <C>
Wade B. Cook                                  49          Chairman, Chief Executive Officer, President and
                                                            Acting Treasurer
Richard Smith                                 42          Chief Financial Officer
Carl Sanders                                  56          Vice President, Business Development
Bruce Couch                                   50          Vice President, Operations
Laura M. Cook                                 46          Secretary and Director
Robin Anderson                                35          Sales Manager and Director
Joel Black                                    44          Director
Nick Dettman                                  54          Director
Robert T. Hondel                              56          Director
Janice Leysath                                43          Director
Greg Maxwell                                  46          Director
Angela Pirtle                                 37          Director
Dan Wagner                                    38          Director
John Lang (1)                                 49          Director

</TABLE>


(1)  Mr. Lang has been  nominated to be elected to a  newly-created  position on
     the Board of Directors at the Company's 1999 annual meeting.

Wade B. Cook,  49, is the  Chairman  of the  Board,  CEO,  President  and acting
Treasurer of the Company and has occupied at least one of those  positions since
June 1995.  Mr. Cook serves as an officer of the Company at the  pleasure of the
Board of Directors,  and his term as a director expires in 2001. Since 1989, Mr.
Cook also has served as Treasurer and President of Wade Cook Seminars  ("WCSI"),
a  wholly-owned  subsidiary of the Company.  Since the end of 1998, Mr. Cook has
also served as the  President  and  Treasurer of the  majority of the  Company's
wholly-owned  subsidiaries.  Mr. Cook has authored  numerous books,  tapes,  and
videos relating to finance,  real estate, the stock market and asset protection.
Furthermore,  Mr. Cook actively  participates  in the activities of the Company,
often providing his services as a speaker or trainer, or guiding the development
of educational products on investing and personal wealth management. Mr. Cook is
the spouse of Laura M.  Cook,  the  Corporate  Secretary  and a Director  of the
Company.  Mr. Cook has not been employed outside the scope of the Company in the
past five years.  In 1989,  the state of Arizona  issued a civil  administrative
order  concluding that Mr. Cook had violated  various  provisions of the Arizona
securities  laws. Mr. Cook and his  affiliated  entities paid a civil penalty of
$150,000,  reimbursed  stockholders  $390,000 and agreed to cease and desist the
allegedly fraudulent conduct.  This matter has been concluded and all fines have
been paid.

Richard Smith,  42, has served as the Company's  Chief  Financial  Officer since
March 1999 and serves at the pleasure of the Board of Directors. During the past
three  years,  Mr.  Smith has  worked as an  independent  consultant,  assisting
companies in the areas of internal  audit,  cost  control and asset  protection.
Prior to that time, Mr. Smith served for eight years as the Director of Internal
Audit for  Egghead  Software.  Mr.  Smith  received a bachelor of arts degree in
Political Science from Brigham Young University in 1985.




                                       27
<PAGE>


Carl Sanders,  56, joined the Company in November 1997 and currently is the Vice
President of Business  Development.  Mr.  Sanders  serves at the pleasure of the
Board of Directors.  For the past 26 years,  Mr. Sanders has worked in the field
of  personal  security,  most  notably as the Manager of  Corporate  Security at
Alaska  Airlines,  Inc. in Seattle,  Washington and as a Secret Service Agent in
Los Angeles,  California.  Mr. Sanders  attended  California State University at
Long Beach where he received a bachelors degree in Sociology.

Bruce  Couch,  50,  joined the  Company in June 1998 and  currently  is the Vice
President  of  Operations.  Mr.  Couch  serves at the  pleasure  of the Board of
Directors.  From  January  1998 to June 1998,  Mr.  Couch  served as a marketing
consultant  to the  Company.  From 1992 to 1997,  Mr.  Couch  worked at  Florida
Marketing  International,  Inc.,  a marketing  firm,  as the Vice  President  of
Marketing.  Mr. Couch  attended Utah State  University  in Logan,  Utah where he
received a bachelors degree in Marketing.

Laura M. Cook,  46, is the  Corporate  Secretary  of the  Company and has been a
member of the Board of Directors of the Company since 1995.  Mrs. Cook serves as
an officer of the  Company at the  pleasure of the Board of  Directors,  and her
term as a  director  expires  in 2001.  Additionally,  Mrs.  Cook  serves as the
Corporate Secretary for the majority of the Company's wholly-owned  subsidiaries
and has previously  served as an operational  manager for various  affiliates of
the  Company.  Mrs.  Cook is the  spouse of Wade B.  Cook,  the  Company's  CEO,
President,  acting  Treasurer and Chairman of the Company's  Board of Directors.
Mrs. Cook's  expertise over the past 15 years has been  concentrated in managing
accounting systems.

Robin Anderson,  35, has been a Director since 1997 and is the Sales Manager for
the Company. Ms. Anderson's term as a director expires in 2000. Ms. Anderson has
been with the Company since 1994 and is the niece of Robert Hondel.  In December
1997, Ms. Anderson filed for personal  bankruptcy under Chapter 13 of the United
States  Bankruptcy Code. Ms. Anderson's  bankruptcy  proceeding was dismissed in
1998 and all outstanding claims have been satisfied.

Joel Black, 44, was appointed to the Company's Board of Directors in March 1999.
Mr. Black's term as a director  expires in 2000.  From 1995 to the present,  Mr.
Black  has  served as the  Chief  Executive  Officer  for  Education  Leadership
Dynamics,  Inc., a privately  held  corporation  that  specializes  in providing
speaker services for Wade Cook Seminars,  Inc., operating wilderness exploration
programs, running a private high school and providing consulting services. Since
1986, Mr. Black has also been employed as a teacher in the Enumclaw,  Washington
School  District.  Mr. Black  received dual bachelor  degrees from Brigham Young
University in 1979 and 1980, a Masters of Outdoor Management and Recreation from
Brigham  Young in 1981 and a doctorate  in  educational  psychology  from Purdue
University in 1984.

Nick  Dettman,  54,  has been a  director  of the  Company  since  1997.  If not
re-elected,  Mr.  Dettman's term as a director will expire at the Company's 1999
annual meeting of  stockholders.  He has been a pilot for Delta Airlines over 30
years and is also the owner and operator of Kalowai Plantation,  an orchid ranch
in Kauai, Hawaii.

Robert T.  Hondel,  56, has been a  director  of the  Company  since 1997 and is
President of both Quantum  Marketing,  Inc.  and Wade Cook  Financial  Education
Centers, Inc., wholly-owned  subsidiaries of the Company. Mr. Hondel's term as a
director  expires in 2000.  Prior to that time, Mr. Hondel spent 18 years as the
Director and President of the Knapp  College of Business in Tacoma,  Washington.
Mr. Hondel is the uncle of Robin Anderson.

Janice  Leysath,  43, was appointed to the Company's Board of Directors in March
1999.  Ms.  Layseth's  term as a  director  expires  in 2001.  Ms.  Leysath  has
previously  served on numerous civic and charitable boards and committees in Las
Vegas,  Nevada,  including the American Heart Association  Board, the Elementary
Education  Committee and the Heritage Museum  Committee.  From 1993 to 1995, Ms.
Leysath  served  as  the  Public  Relations/Marketing  Director  for  the  Heart
Institute  of Nevada and as the  Business  Manager  for Desert  Cardiology.  Ms.
Leysath currently runs her own medical claims processing business.




                                       28
<PAGE>


Greg Maxwell,  46, was  appointed to the  Company's  Board of Directors in April
1999 and, if not re-elected, Mr. Maxwell's term as a director will expire at the
Company's 1999 annual meeting of stockholders.  Since 1989, Mr. Maxwell has been
a  pilot  for  United  Airlines  and,  prior  to  that  time,  was a  registered
representative  for a registered  broker/dealer in Dallas,  Texas and a licensed
real  estate  broker.  Mr.  Maxwell  earned a bachelors  degree in  Occupational
Education (Aviation) from Southern Illinois University.

Angela  Pirtle,  37, was appointed to the Company's  Board of Directors in March
1999 and, if not  re-elected,  her term will expire at the Company's 1999 annual
meeting of stockholders.  During the past five years, Ms. Pirtle has worked as a
licensed real estate broker in San Diego, California.

Dan Wagner, 38, was appointed to the Company's Board of Directors in April 1999.
Mr.  Wagner's term as a director  expires in 2000. From 1995 to 1998, Mr. Wagner
served as a seminar speaker for T.P.  Management,  a private  corporation  which
provides speaking services for the Company.  Prior to 1995, Mr. Wagner worked as
a delivery person.

John Lang,  49, has not  previously  served as a director of the Company and has
been  nominated  for election to the Board of Directors  at the  Company's  1999
annual meeting of  stockholders.  For the past 25 years,  Mr. Lang has served as
the Chief Executive Officer of Pinnacle Group L.L.C., a golf course  development
company  located in  Scottsdale,  Arizona.  Mr.  Lang is also a trustee  for the
Pinnacle Foundation, a nonprofit foundation and handles the development,  sales,
marketing  and property  management  for the Racquet Club at  Scottsdale  Ranch,
Arizona.  In  addition,  Mr. Lang serves on the Board of  Directors  for Phoenix
Seminary.  Mr.  Lang  received a bachelors  degree in  Philosophy  from  Roanoke
College, Salem, Virginia.

Section 16(a) Beneficial Ownership Reporting Compliance

The federal  securities  laws  require the  Company's  directors  and  executive
officers,  and  persons who own more than ten  percent of the  Company's  common
stock to file with the Securities  and Exchange  commission  initial  reports of
ownership and reports of changes in ownership of any securities of the Company.

To the Company's knowledge, based solely on review of the copies of such reports
furnished to the Company and written  representations that no other reports were
required  during the fiscal year ended  December 31, 1998,  all of the Company's
directors,  executive  officers and  greater-than-ten  percent beneficial owners
made all required filings on a timely basis, except as set forth below:

     (1)  Robert  T.  Hondel  failed to file a Form 4 in 1998  with  respect  to
          45,000  shares of common  stock  acquired on  September  9, 1998.  Mr.
          Hondel has subsequently filed a Form 5 reporting the transaction.

     (2)  Wade B. Cook was late in filing a Form 5 with  respect to 4,000 shares
          of common stock  acquired on October 1, 1998,  10,000 shares of common
          stock  acquired on October 2, 1998 and 50,000  shares of common  stock
          acquired on December 30, 1998.

     (3)  Richard  Smith was late in filing  his Form 3  covering  500 shares of
          Company common stock owned by him.




                                       29
<PAGE>


Item 11.  Executive Compensation Summary Of Cash And Certain Other Compensation

Summary Compensation Table

The table below shows, for the last three fiscal years, compensation paid to the
Company's  Chief  Executive  Officer and the three most  highly  paid  executive
officers serving at fiscal year end whose total compensation  exceeded $100,000.
We refer to all these officers as the "Named Executive Officers."

<TABLE>

                                                                       Annual Compensation
                                              ----------------------------------------------------------------------

                                      Fiscal          Salary                   Bonus               Other Annual
Name and Principal Position            Year             ($)                     ($)              Compensation ($)
- ------------------------------------  ------- ------------------------  ---------------------   --------------------
<S>                                    <C>           <C>                       <C>                  <C>
Wade B. Cook
   Chairman, President and Chief       1998          245,000                       -                 7,489,000(1)
   Executive Officer...............    1997          238,000                   7,500                 9,997,000(1)
                                       1996           91,000                       -                 4,366,000(1)

Eric Marler (2)                        
   Chief Financial Officer and         1998                -                       -                   126,000(3)
   Director........................    1997              N/A                       -                         -
                                       1996              N/A                       -                         -

Robert Hondel                          
   President of Wade Cook Financial    1998          110,000                       -                    11,000(4)
   Education Centers and Director...   1997          112,000                       -                    81,000
                                       1996          180,000                       -                         -
                                       


Robin Anderson
   Director of Sales, Wade Cook        1998           59,000                     500                    81,000(5)
   Seminars, Inc. and Director.....    1997           91,000                       -                         -
                                       1996           77,000                       -                         -
</TABLE>


(1)  Represents  royalties  accrued  by Mr.  Cook for the  licensing  of certain
intellectual property rights to the Company. See Item 13. "Certain Relationships
and Related Transactions." (2) Prior to 1998, Mr. Marler was not employed by the
Company.  Mr.  Marler  resigned  as the Chief  Financial  Officer of the Company
during the first quarter of 1999. (3)  Represents  amounts paid to Mr. Marler as
an independent contractor,  including payments relating to his membership on the
Board of Directors and his position as the Company's  Chief  Financial  Officer.
(4) Represents  commissions paid to Mr. Hondel.  (5) Represents  amounts paid to
Ms.  Anderson for  commissions,  vacation  pay,  holiday pay and other  employee
benefits.

1997 Stock Incentive Plan

The Company's 1997 Stock  Incentive Plan (the "Plan")  provides for the granting
of stock bonuses,  stock options,  stock appreciation rights,  phantom stock and
other  stock-based  awards.  The Plan is  administered by the Board of Directors
which has the right to grant  awards to eligible  participants  and to determine
the terms and  conditions  of such  grants,  including,  but not limited to, the
vesting  schedule and exercise  price of the awards.  All  directors,  officers,
consultants and other employees are eligible to receive awards under the Plan.

Option Grants In The Last Fiscal Year

During the fiscal year ended  December 31, 1998,  no options were granted to any
of the Named Executive Officers.

Aggregated  Option  Exercises  In Last  Fiscal Year And Fiscal  Year-End  Option
Values

During the last fiscal year, none of the Named  Executive  Officers held options
to purchase shares of the Company's common stock.





                                       30
<PAGE>


Compensation of Directors

The  directors  of the Company were  compensated  during the last fiscal year as
follows:

<TABLE>

        <S>                                                                                          <C>  
        Annual retainer as a director.....................................................           $  10,000
        Annual retainer for membership on a standing committee............................           $   2,400
        Annual retainer as Chair of a standing committee..................................           $   1,200
        Reimbursement  for all reasonable  expenses  incurred in attending  Board 
         or committee meetings............................................................           Variable

</TABLE>


In addition,  each director is eligible to  participate  in the  Company's  1997
Incentive Stock Plan. See "--1997 Stock Incentive Plan."

Employment Agreements

The Company has entered into an employment agreement with Mr. Cook, effective as
of July 1,  1997,  pursuant  to which Mr.  Cook  serves as the  Company's  Chief
Executive Officer and President. The agreement provides for a three-year term in
which Mr. Cook will receive an annual base salary of $240,000 for the year ended
June 30, 1998, $265,000 for the year ended June 30, 1999 and $290,000 in for the
year ended June 30, 2000. Under the terms of the agreement, Mr. Cook may receive
additional  bonuses for work as approved by the Board of Directors.  To date, no
such bonuses have been requested or approved. In addition,  Mr. Cook is entitled
to  reimbursement  for  reasonable  travel and business  entertainment  expenses
authorized  by the Company,  as well as certain  fringe  benefits.  See Item 13.
"Certain Relationships and Related Transactions."

Compensation Committee Interlocks And Insider Participation

Laura  Cook,   Robert  Hondel  and  John  Childers  served  as  members  of  the
Compensation Committee in 1998. Also during 1998:

     1.   Mrs. Cook served as the Corporate Secretary of the Company;

     2.   The Company  issued 45,000 shares of its common stock to Mr. Hondel in
          connection  with the assignment of all rights and interests in Quantum
          Marketing, Inc. ("Quantum");

     3.   Mr.  Hondel  served as the  chief  executive  officer  of  Quantum,  a
          wholly-owned subsidiary of the Company; and

     4.   Mr.  Childers  received  $258,301  from the  Company in  exchange  for
          speaker training services.





                                       31
<PAGE>


Item 12.  Security Ownership Of Certain Beneficial Owners And Management

The following table sets forth information,  as of April 22, 1999, regarding the
beneficial  ownership of the  Company's  common stock by any person known to the
Company to be the beneficial  owner of more than five percent of the outstanding
common stock, by directors and certain executive officers,  and by all directors
and executive officers of the Company as a group.

<TABLE>

                                                                   Amount and Nature of
                                                                  Beneficial Ownership of         Percent of
                 Name and Address (1)                                 Common Stock(2)               Class
- -------------------------------------------------------         ----------------------------     -------------
<S>                                                                      <C>                         <C>  
Wade B. Cook(3).....................................                     40,785,185                  63.3%
Laura M. Cook(3)....................................                     40,785,185                  63.3%
Robert T. Hondel....................................                        201,310                   *
Nick Dettman........................................                        180,000                   *
Robin Anderson......................................                         19,140                   *
Joel Black(4).......................................                             25                   *
Janice Leysath......................................                          5,000                   *
Angela Pirtle.......................................                             --                   *
Greg Maxwell........................................                             --                   *
Dan Wagner..........................................                          1,285                   *
All current directors and executive officers as a
group (13 persons)..................................                     41,292,445                  64.1%
- -------------------------
</TABLE>

*    Represents less than 1%.

(1)  Unless  otherwise  indicated,  the address for each beneficial owner is c/o
     Wade Cook Financial  Corporation,  14675 Interurban Avenue South,  Seattle,
     Washington 98168-4664.
(2)  Based on an  aggregate of  64,383,730  shares  outstanding  as of April 22,
     1999.
(3)  Includes (a)  8,517,745  shares of Common Stock owned of record by Mr. Cook
     directly; (b) 166,100 shares of Common Stock held in the name of Mr. Cook's
     individual  retirement  account;  (c) 800,000  shares held by the Wade Cook
     Family Trust; (d) 1,309,200  shares held by corporations  controlled by Mr.
     Cook;  (e) 295,000  shares held by a trust for Wade and Laura  Cook's minor
     children and (f) 29,697,140  shares owned by Wade B. Cook and Laura M. Cook
     Family Trust.
(4)  Represents 25 shares held by a company controlled by Mr. Black.


Item 13.  Certain Relationships and Related Transactions.

On March 20, 1998, Mr. Cook and the Company  entered into an Open-ended  Product
Agreement  providing  for the  non-exclusive  license  by Mr.  Cook  of  certain
intellectual  property rights to the Company. The license provides Mr. Cook with
a ten percent (10%) royalty on gross sales of licensed products.  The Open Ended
Product  Agreement was amended on November 13, 1998 to provide that Mr. Cook may
waive  royalties  due under the  agreement  in his sole  discretion.  During the
fiscal year ended  December 31, 1998,  the total  royalties  payable to Mr. Cook
under the agreement  were  $7,338,000.  In September  1998, Mr. Cook agreed to a
$2.0 million  reduction in royalties in order to assist with the Company's  cash
flow requirements.

On March 2, 1999, Mr. Cook and the Company entered into a Publishing  Agreement,
effective  February 1, 1996,  which gives the Company  certain rights to promote
and sell  materials  authored  by Mr.  Cook.  Under the terms of the  Publishing
Agreement,  Mr. Cook is entitled to receive a ten percent  (10%)  royalty on the
gross  revenues  attributable  to the  sale of  published  materials.  In  1998,
$151,000 was paid under the contract.

On September 9, 1998,  the Company  issued 45,000  shares of  restricted  common
stock to Mr. Hondel,  a director of the Company,  in exchange for the assignment
of all of Mr. Hondel's rights and interests in Quantum Marketing,  Inc. pursuant
to the terms of a Share Exchange Agreement dated January 1, 1998.




                                       32
<PAGE>


In October 1998, the Company made a loan of $150,000 to Eric Marler,  a director
and the Chief  Financial  Officer of the Company,  to  facilitate  Mr.  Marler's
purchase of a vacant lot for residential development.  Upon his resignation as a
director and as Chief Financial Officer in the first quarter of 1999, Mr. Marler
conveyed  the  property to Sherlock  Homes,  a  wholly-owned  subsidiary  of the
Company, in full satisfaction of the loan amount.

During 1998, the Company paid $117,468 to Cascade Management  Associates,  LP, a
limited partnership controlled by Mr. Marler, for speaker services.

During 1998, the Company paid an aggregate of $1,353,489 to companies controlled
by  Scott  Scheuerman,  Mr.  Cook's  brother-in-law,  primarily  as  vendors  of
business, office support and registered agent services provided to the Company's
customers.

During 1998,  the Company paid $258,301 to John V.  Childers,  a director of the
Company during 1998, for speaker training services.

During 1998, a company  controlled  by Mr. Cook made  payments of principal  and
interest  on  eight  outstanding   promissory  notes  to  certain   wholly-owned
subsidiaries of the Company.  The aggregate  principal amounts of the notes when
issued was  $1,000,000,  and the interests  rates ranged from 16.075% to 18.389%
per annum.  During  1998  companies  controlled  by Mr.  Cook paid  $118,581  in
principal and $151,550 in interest  payments on the notes. As of March 15, 1999,
the aggregate principal amount outstanding under the notes was $772,714.

During 1998,  the Company paid a total of  $1,069,358  in legal fees relating to
litigation involving intellectual property owned by Mr. Cook and licensed to the
Company.  Of this amount  $604,043 was allocated to Mr. Cook and offset  against
royalties payable to Mr. Cook pursuant to the Open-ended Product Agreement.

During 1998, the Company paid salaries and other  compensation  to its executive
officers as set forth under Item 11. "Executive Compensation."

                                     Part IV

Item 14.   Exhibits, Financial Statement Schedules, And Reports On Form 8-K.

(a)      The following documents are filed as part of this report:

1.   Financial Statements

          (i)  Consolidated Balance Sheets at December 31, 1997 and 1998
          (ii) Consolidated  Statements of Income and Retained  Earnings for the
               years ending December 31, 1996, 1997 and 1998
          (iii)Consolidated Statements of Changes in Shareholders' Equity
          (iv) Consolidated Cash Flow Statements
          (v)  Notes to Consolidated Financial Statements

2.   Financial Statement Schedules

     Not required.




                                       33
<PAGE>


     3.  Exhibits


   Exhibit No.      Description
   -----------      -----------

  2.1(Infinity)     Stock Purchase  Agreement  dated June 30, 1998, by and among
                    the Company,  Entity Planners,  Inc., and Berry,  Childers &
                    Associates, L.L.C.

  2.2(Infinity)     Amendment to Stock Purchase  Agreement  dated  September 30,
                    1998 by and among the  Company,  Entity  Planners  Inc.  and
                    Berry, Childers & Associates, L.L.C.

       2.3*         Purchase  and Sale  Agreement,  dated July 4, 1996,  between
                    United Support Association and Seller

       2.4*         All  Inclusive  Trust  Deed  dated  March 8,  1997,  for the
                    purchase and  assumption  of certain  real-estate  by Rising
                    Tide, LTD from East Bay Lodging Association, LTD

      2.5**         Share  Exchange  Agreement,  dated January 1, 1998,  between
                    Wade Cook Financial Corporation and Information Quest, Inc.

      2.6**         Stock  Purchase  Agreement,  dated  August 8, 1997,  between
                    Profit  Financial  Corporation  and  Curtis  A.  Taylor  and
                    Stanley J. Zenk regarding Worldwide Acquisition.

      2.7**         Stock Purchase Agreement, dated August 1, 1997, between Wade
                    Cook Financial Corporation and John V. Childers, Sr., Brenda
                    Childers,  Tracy Allan  Childers and John V.  Childers,  Jr.
                    regarding Ideal Acquisition.

      2.8**         Share  Exchange  Agreement,  dated August 15, 1997,  between
                    Profit Financial Corporation and Gold Leaf Press, Inc.

      2.9**         Share  Exchange  Agreement,  dated August 15, 1997,  between
                    Profit Financial Corporation and Origin Book Sales, Inc.

     2.10***        Assignment  and Assumption of Interest,  Consent  Agreement,
                    Memorandum of Terms re: Airport Hotel Partners, L.L.C.

     2.11***        Limited Liability  Company Interest  Purchase  Agreement re:
                    Woods Cross Hotel Partners, L.C. dated November 29, 1997

     2.12***        Limited Liability  Company Interest Purchase  Agreement with
                    exhibits re: Park City Hotel  Partners,  L.C. dated February
                    4, 1997

     2.13***        Memorandum of Terms,  Assignment and Assumption of Interest,
                    Warranty Deed re: Airport Lodging Associates, L.L.C.

     2.14****       Share  Exchange  Agreement , dated January 1, 1998,  between
                    WCFC & Quantum Marketing, Inc.

     2.15****       Stock  Assignment  Agreement dated January 1, 1998,  between
                    WCFC & Glendon H. Sypher

      3.1**         Articles of Incorporation of Wade Cook Financial Corporation

      3.2**         Bylaws of Wade Cook Financial Corporation


                                       34
<PAGE>


   Exhibit No.      Description
   -----------      -----------

      4.1**         Form of  Wade  Cook  Financial  Corporation's  Common  Stock
                    Certificate

 10.1**(Function)   1997 Stock Incentive Plan of Wade Cook Financial Corporation

      10.2**        Form of  Indemnification  Agreement  of Wade Cook  Financial
                    Corporation

      10.3*         Product Agreement,  dated June 25, 1997, and effective as of
                    July 1, 1997,  among Wade Cook Seminars,  Inc.,  Money Chef,
                    Inc., and Wade B. Cook

      10.4*         Agreement  dated February 1, 1996,  between Wade B. Cook and
                    Lighthouse Publishing Group, Inc.

      10.5*         Amended Agreement, dated June 26, 1997, between Wade B. Cook
                    and Lighthouse Publishing Group, Inc.

      10.6*         Agreement  Dated  January 1, 1997,  between Wade B. Cook and
                    Lighthouse Publishing Group, Inc.

      10.7*         Amended Agreement dated June 26, 1997,  between Wade B. Cook
                    and Lighthouse Publishing Group, Inc.

      10.8*         Agreement  dated  March 1,  1997,  between  Wade B. Cook and
                    Lighthouse Publishing Group, Inc.


      10.9*         Agreement  dated  May 1,  1997,  between  Wade B.  Cook  and
                    Lighthouse Publishing Group, Inc.

 10.10*(Function)   Employment  Agreement  dated June 26,  1997,  by and between
                    Wade Cook Seminars, Inc., and Wade B. Cook

      10.11*        Commercial  Lease dated June 25,  1997,  by and between Wade
                    Cook Seminars, Inc. and U.S.A. Corporate Services, Inc.

      10.12*        Agreement  dated November 1, 1996,  between Wade B. Cook and
                    Lighthouse Publishing Group, Inc.

      10.13*        Secured Loan Agreement and Promissory Note (Secured) between
                    U.S.A., Wade Cook Seminars, Inc. and Newstart Centre, Inc.

     10.14**        Open-Ended Product Agreement,  dated March 20, 1998, between
                    Wade Cook Financial Corporation and Wade B. Cook

     10.15***       Product  Agreement,  dated March 23,  1998,  between  Planet
                    Cash,  Inc.,  Steven Allyn  Wirrick and Wade Cook  Financial
                    Corporation

     10.16***       Stock Assignment  Agreement,  dated January 1, 1998, between
                    Get Ahead Bookstores,  Inc., Glendon H. Sypher and Wade Cook
                    Financial Corporation

     10.17**        Product  Agreement,  dated March 23, 1998, between Wade Cook
                    Financial  Corporation,  Information  Quest, Inc. and Thomas
                    Cloward


                                       35
<PAGE>


   Exhibit No.      Description
   -----------      -----------

     10.18**        Share Exchange Agreement,  dated September 12, 1997, between
                    Profit Financial  Corporation and Applied Voice Recognition,
                    Inc.

     10.19**        Publishing  Agreement,  effective October 1, 1997 and signed
                    January 12, 1998, between Lighthouse  Publishing Group, Inc.
                    and Wade B. Cook

     10.20**        Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and  Receipt  of  Documents,  dated May 23,  1997,
                    between  USA/Wade Cook Seminars,  Inc. and Newstart  Centre,
                    Inc.

     10.21**        Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and  Receipt of  Documents,  dated June 20,  1997,
                    between Wade Cook Seminars, Inc. and Newstart Centre, Inc.

     10.22**        Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and  Receipt of  Documents,  dated July 25,  1997,
                    between Wade Cook Seminars, Inc. and Newstart Centre, Inc.

     10.23**        Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and Receipt of  Documents,  dated August 22, 1997,
                    between Information Quest, Inc. and Newstart Centre, Inc.

     10.24**        Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery and Receipt of  Documents,  dated  October 9, 1997,
                    between Information Quest, Inc. and Newstart Centre, Inc.

     10.25**        Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery and Receipt of  Documents,  dated  October 9, 1997,
                    between Left Coast  Advertising,  Inc. and Newstart  Centre,
                    Inc.

     10.26**        Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery  and Receipt of  Documents  dated  August 19, 1997,
                    between Left Coast  Advertising,  Inc. and Newstart  Centre,
                    Inc.

     10.27***       Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery and Receipt of  Documents,  dated January 20, 1998,
                    between Wade Cook Seminars, Inc. and Newstart Centre, Inc.

     10.28**        Secured  Promissory Note, dated July 31, 1997,  between Wade
                    Cook Seminars, Inc. and Robert and Meda Hondel

     10.29***       Secured  Promissory Note, dated June 18, 1997,  between Paul
                    and Laurie Cook and Wade Cook Seminars, Inc.

     10.30***       Secured Promissory Note, dated January 1, 1998, between Paul
                    and Laurie Cook and Wade Cook Seminars, Inc.

     10.31***       Warranty Deed, Articles of Organization re: Red Rock Lodging
                    Associates

    10.32****       Contract for Sale of Real Estate  dated  January 20, 1998 by
                    and between Ideal Travel  Concepts,  Inc. and/or assigns and
                    Kenneth B. Lenoir


                                       36
<PAGE>


   Exhibit No.      Description
   -----------      -----------

 10.33(Infinity)    Exclusive  Product License  Agreement dated June 30, 1998 by
                    and between Wade B. Cook, and Entity Planners, Inc.

 10.34(Infinity)    Exclusive  Product License  Agreement dated June 30, 1998 by
                    and  between  Wade Cook  Financial  Corporation,  and Entity
                    Planners, Inc.

 10.35(Infinity)    Open Ended  Product  Agreement  between the Company and Wade
                    Cook dated March 20, 1998

 10.36(Infinity)    Amendment to the Open Ended Product Agreement dated November
                    13, 1998 by and between the Company and Wade Cook

      10.37#        Assignment  and Assumption of Interest dated August 22, 1996
                    by  and  between  Zion's  Management  and  Development  Co.,
                    Airport Lodging Associates L.C. and Wade Cook Seminars, Inc.

      10.38#        Real Estate  Purchase  Contract  dated  August 22, 1997 (St.
                    George Hilton)

      10.39#        Addendum No. 1/Counteroffer to Real Estate Purchase Contract
                    dated August 1997 (St. George Hilton

      10.40#        Real Estate  Lease dated July 16, 1998  between  Origin Book
                    Sales, Inc. and California Avenue Associates, LLC.

      10.41#        Form of Speaker Agreement

      10.42#        Agreement  dated December 11, 1998 between THH Ventures L.C.
                    and the Company

      11.1#         Statement of Computation of Per Share Earnings

      16.1**        Letter re: Change in Certifying Accountant

      21.1#         List of Wade Cook Financial Corporation Subsidiaries

      27.1#         Financial Data Schedule - December 31, 1998

- -------------------------------------

*         Previously filed as an exhibit to the Company's registration statement
          on Form 10 filed  with the SEC on April 30,  1997,  as amended on June
          29, 1997 and September 24, 1997

**        Previously  filed as an exhibit to the Company's  Form 10-K filed with
          the SEC on March 31, 1998

***       Previously filed as an exhibit to the Company's Form 10-K/A filed with
          the SEC on July 20, 1998

****      Previously  filed as an exhibit to the Company's  Form 10-Q filed with
          the SEC on August 8, 1998

(Infinity)     Previously  filed as an exhibit to the Company's  Form 10-Q filed
               with the SEC on November 16, 1998

(Function)     This  document has been  identified  as a management  contract or
               compensatory plan or arrangement.

#         Previously  filed as an exhibit to the Company's  Form 10-K filed with
          the SEC on March 31, 1999

(b)  Repots on Form 8-K

     There were no reports  on Form 8-K filed by the  Company  during the fourth
quarter of 1998.




                                       37
<PAGE>


                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange  Act of 1934,  Wade Cook  Financial  Corporation  has duly  caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

April 29, 1999.



                                      Wade Cook Financial Corporation

                                          /s/ Wade B. Cook
                                      By: ------------------------------------
                                          Wade B. Cook, Chief Executive Officer



     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report to be signed by the  following  persons on behalf of Wade Cook  Financial
Corporation in the capacities and on the dates indicated.

<TABLE>

  Signature                           Title                             Date
<S>                                <C>                                     <C>


/s/ Wade B. Cook             Chief Executive Officer, Director    April __, 1999
- ---------------------------  (principal executive officer)
Wade B. Cook      

/s/ Richard Smith            Chief Financial Officer              April __, 1999
- ---------------------------  (chief accounting officer)
Richard Smith

- ---------------------------  Director/Secretary                   April __, 1999
Laura Cook

                             Director                             April __, 1999
- ---------------------------
Robert Hondel

/s/ Robin Anderson           Director                             April __, 1999
- ---------------------------
Robin Anderson

                             Director                             April __, 1999
- ---------------------------
Nicolas Dettman

/s/ Joel Black
- ---------------------------  Director                             April __, 1999
Joel Black

/s/ Janice Leysath           Director                             April __, 1999
- ---------------------------
Janice Leysath

/s/ Dan Wagner                Director                            April __, 1999
- ---------------------------
Dan Wagner

</TABLE>



                                       38
<PAGE>


Tel: (310)576-6880             MILLER AND CO.
Fac: (310)576-6881      CERTIFIED PUBLIC ACCOUNTANTS            MEMBERS OF
EMAIL: milco@           501 SANTA MONICA BOULEVARD            S.E.C. PRACTICE
  ix.netcom.com                SECOND FLOOR                   SECTION OF THE
                        SANTA MONICA, CALIFORNIA  90401     AMERICAN INSTITUTE
                                                           OF CERTIFIED PUBLIC
                                                                ACCOUNTANTS
                                Established 1949

                         REPORT OF INDEPENDENT AUDITORS



Board of Directors
Wade Cook Financial Corporation and Subsidiaries
Seattle, Washington


We have  audited  the  accompanying  consolidated  balance  sheets  of Wade Cook
Financial Corporation and Subsidiaries as of December 31, 1998 and 1997, and the
related consolidated  statements of income, changes in shareholders' equity, and
cash  flows for the  years  ended  December  31,  1998,  1997,  and 1996.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material  respects,  the consolidated  financial position of Wade
Cook Financial  Corporation  and  subsidiaries as of December 31, 1998 and 1997,
and the results of their  consolidated  operations and their  consolidated  cash
flows for the years ended December 31, 1998,  1997, and 1996 in conformity  with
generally accepted accounting principles.

As discussed in Note-H to the financial statements, the Company has restated its
1996 earnings per share.


                                       /s/ Miller and Co.
                                       Certified Public Accountants



Santa Monica, California
February 26, 1999


<PAGE>

                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------



                                     ASSETS
                                     ------
<TABLE>

                                                                                                December 31,
(in thousands)                                                                     --------------------------------------
CURRENT ASSETS                                                        NOTES              1998                 1997
- --------------                                                     ------------    -----------------    -----------------
<S>                                                                    <C>                 <C>                   <C>   
   Cash and cash equivalents                                               A               $ 1,742             $   540 
   Marketable securities                                                 A,C                 2,870               6,163 
   Trade and credit card receivables                                       B                 3,112               3,283 
   Inventory                                                               A                 3,743               1,312 
   Due from related parties                                              B,F                    65                 750 
   Notes receivable - employees, current portion                         B,F                   112                 243 
   Prepaid expenses                                                                            354                 236 
   Deferred tax asset                                                      A                     -                 251 
                                                                                  -----------------    -----------------
        TOTAL CURRENT ASSETS                                                                11,998              12,778 
                                                                                  -----------------    -----------------

PROPERTY AND EQUIPMENT                                                 A,D,Q                29,203              10,425 
- ----------------------                                                            -----------------    -----------------
GOODWILL                                                                   A                 3,061               2,638 
- --------                                                                          -----------------    -----------------

OTHER ASSETS
   Non-marketable investments                                            A,L                 9,493               7,331 
   Other investments                                                                           255                 247 
   Deposits                                                                E                   152               4,093 
   Notes receivable - employees                                          B,F                 2,920               3,293 
   Due from related parties                                              B,F                 1,616                 599 
                                                                                  -----------------    -----------------

        TOTAL OTHER ASSETS                                                                  14,436              15,563 
                                                                                  -----------------    -----------------

              TOTAL ASSETS                                                                 $58,698             $41,404 
              ------------                                                        =================    =================

</TABLE>


The  accompanying  notes are an integral  part of these  consolidated  financial
statements. See accompanying independent auditors' report.



                                       -2-

<PAGE>



                      LIABILITIES AND SHAREHOLDERS' EQUITY

<TABLE>

                                                                                               December 31,
                                                                                   -------------------------------------
CURRENT LIABILITIES                                                   NOTES             1998                 1997
- -------------------                                                ------------    ----------------     ----------------
<S>                                                                    <C>                 <C>                   <C>   
   Current portion of long-term debt                                       G             $  4,667             $  1,445
   Book overdrafts                                                         E                    -                2,156
   Accounts payable and accrued expenses                                                    9,198                6,451
   Margin loans in investment accounts                                     L                  146                2,767
   Payroll and other taxes withheld and accrued                                               163                  163
   Income taxes payable                                                  A,O                4,969                5,254
   Deferred tax liability                                                                     642                    -
   Deferred revenue                                                        A                5,662                4,764
   Due to related parties                                                  F                3,110                  783
   Notes payable to officer                                                G                   45                   45
                                                                                  ----------------    -----------------

       TOTAL CURRENT LIABILITIES                                                           28,602               23,828

LONG -TERM DEBT                                                            G                9,473                  821
                                                                                  ----------------     ----------------

       TOTAL LIABILITIES                                                                   38,075               24,649
                                                                                  ----------------    -----------------
COMMITMENTS & CONTINGENCIES                                            N,T,U

MINORITY INTEREST                                                                             936                  688
                                                                                  ----------------     ----------------
SHAREHOLDERS' EQUITY
   Preferred stock, 5,000,000 shares authorized at $10 par
     value, none issued and outstanding                                                         -                    -

   Common stock,  140,000,000  shares  authorized at $0.01 par, 
     value 64,345,630 shares and 64,245,923 shares outstanding
     as of, December 31, 1998 and 1997, respectively                       H                  644                  642

   Paid-in capital                                                                          4,093                3,692
   Prepaid advertising                                                     I                 (500)                (500)
   Retained earnings                                                                       15,987               12,233
                                                                                  ----------------    -----------------
                                                                                           20,224               16,067
                                                                                  ----------------    -----------------
      Less:   treasury stock at cost                                       H
                 (251,000 shares)                                                             537                    -
                                                                                   ----------------     ---------------
             TOTAL SHAREHOLDERS' EQUITY                                                    19,687               16,067
                                                                                   ----------------     ---------------
              TOTAL LIABILITIES, MINORITY INTEREST,
                 AND SHAREHOLDERS' EQUITY                                                $ 58,698             $ 41,404
                                                                                   ================    ================

</TABLE>



                                      -3-
<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES

             CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
             -------------------------------------------------------

<TABLE>

                                                                                Years Ended
                                                            ----------------------------------------------------------
                                                                                December 31,
                                                            ---------------------------------------------------------
(in thousands, except share data)               NOTES             1998                1997                 1996
- ---------------------------------             ---------    -----------------    ----------------    -----------------
<S>                                               <C>            <C>                 <C>                 <C>     
REVENUES, NET OF RETURNS AND DISCOUNTS                P          $ 118,207           $ 93,343            $ 37,008

COSTS OF REVENUES                                     P
   Royalties to related party                                        7,976              9,997               3,968
   Speaker fees to related party                                       378                167                 131
   Other costs of revenues                                          48,409             29,328              10,361
                                                            ----------------    -----------------    ----------------
       TOTAL COSTS OF REVENUES                                      56,763             39,492              14,460
                                                            -----------------    ----------------    ----------------
       GROSS PROFIT                                                 61,444             53,851              22,548
SELLING, GENERAL AND
   ADMINISTRATIVE EXPENSES                                          57,890             39,309              18,178
                                                            -----------------    ----------------    ----------------

       INCOME FROM OPERATIONS                                        3,554             14,542               4,370
                                                            -----------------    ----------------    ----------------
OTHER INCOME (EXPENSE)                                G
   Dividends and interest                                              624                385                  60
   Gain (loss) on trading securities                A,C                837               (804)                 93
   Other income                                                        386                128                  58
   Loss on non-marketable investments                                 (435)              (106)                  - 
   Loss on disposition of fixed assets                                   -                  -                 (22)
   Licensing fees                                     V              1,697                  -                   - 
   Interest expense                                                 (1,453)              (309)               (263)
                                                            -----------------    ----------------    ----------------

       TOTAL OTHER INCOME (EXPENSE)                                  1,656               (706)                (74)
                                                            -----------------    ----------------    ----------------
       INCOME BEFORE INCOME TAXES                                    5,210             13,836               4,296

PROVISION FOR INCOME TAXES                            O              2,346              5,579               1,452 
                                                            -----------------    ----------------    ----------------
       INCOME BEFORE MINORITY INTEREST                               2,864              8,257               2,844

MINORITY INTEREST                                                      127                 21                   - 
                                                            -----------------    ----------------    ----------------
       INCOME FROM CONTINUING OPERATIONS
                                                                     2,991              8,278               2,844
                                                            -----------------    ----------------    ----------------


</TABLE>



The  accompanying  notes are an integral  part of these  consolidated  financial
statements. See accompanying independent auditors' report.


                                       -4-

<PAGE>

<TABLE>


                                                                                Years Ended
                                                            ----------------------------------------------------------
                                                                                December 31,
                                                            ----------------------------------------------------------
(in thousands, except share data)               NOTES             1998                1997                 1996
- ---------------------------------             ---------    -----------------    ----------------    ------------------
<S>                                               <C>            <C>                 <C>                 <C>     

DISCONTINUED OPERATIONS                              V
  Income from operations of Entity 
  Planners, Inc., to be disposed of (net 
  of income taxes of $315,000 in 1998, 
  $484,000 in 1997, and $149,000 in 1996)                              585                  714                 221

  Operating income of Entity Planners, Inc.,
  during phase-out period (net of income tax 
  of $8,280 in 1998)                                                    15                    -                   -

  Gain on disposal of Entity Planners, Inc. 
  (net of income tax of $87,500 in 1998)                               163                    -                   -
                                                            -----------------    ----------------    ----------------
       INCOME FROM DISCONTINUED
       OPERATIONS                                                      763                  714                 221
                                                            -----------------    ----------------    ----------------
  NET INCOME                                                       $ 3,754              $ 8,992              $3,065
                                                             ================    =================    ================
  EARNINGS PER SHARE                                 A
    Income from continuing operations                              $   .05              $   .13             $   .05
    Income from discontinued operations                                .01                  .01                   -
    Income during phase-out period                                       -                    -                   -
    Gain on disposal                                                     -                    -                   -
                                                            -----------------    ----------------    ----------------
    Net income                                                     $   .06              $    14             $   .05
                                                             ================    =================    ================
    WEIGHTED AVERAGE NUMBER OF 
    COMMON SHARES OUTSTANDING                                       63,888               63,363             $59,610
                                                             ================    =================    ================

</TABLE>


                                      -5-



<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES

           CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
           ----------------------------------------------------------

<TABLE>

                                        Class A              
                                      Common Stock           
                                 ----------------------
                                                             Additional      Retained                                      Total
                                                              Paid-in        Earnings       Prepaid       Treasury      Shareholders
(in thousands)                      Shares       Amount       Capital       (Deficit)     Advertising       Stock          Equity
- --------------                    ---------    ---------    -----------    -----------    -----------    -----------    ------------
<S>                                  <C>          <C>          <C>            <C>           <C>             <C>            <C>    
Balances - December 31, 1996 
as restated, Note X                  6,681        $ 67         $ 894          $3,241        $ (500)              -         $ 3,702

Issuance of restricted stock 
in exchange for finders' fees
relating to purchase of interest
in Fairfield Inn, Provo, Utah           10          .1            34                                                           34

Issuance of restricted stock            11          .1            32                                                           32

Issuance of restricted stock in
exchange for finders' fees
relating to purchase of interest
in Hampton Inn & Suites, 
Park City,  Utah                         4          .4            52                                                           52

Issuance of restricted stock
for 12% interest in 45th 
South Hotel Partners, LC                10          .1            60                                                           60

Authorized but unissued
restricted Stock in exchange for
stock of Ideal Travel Concepts, 
Inc., at August 1, 1997                358           4         2,146                                                     

Issuance of restricted stock in
exchange for the common stock
of Origin Book Sales, Inc. at
August 27, 1997                         30           -           196                                                          196

Issuance of restricted stock in
exchange for the common stock
of Gold Leaf Press, Inc. at
August 27, 1997                          8         .08            51                                                           51
 
Issuance of restricted stock            20           -            32                                                           32

Effect of 3 for 1 stock split       14,265         143          (143)

Issuance of restricted shares     
in Exchange for 7%  interest in
Wood Cross Hotel Partners, LC           12          .1           119                                                          119

Issuance of restricted stock             2         .02             8                                                            8

Effect of 3 for 1 stock split       42,821         428          (428)
  
Authorized but unissued
restricted stock for employee 
bonus                                   14          .1             -

Return of stock sale profits by                                  633                                                          633
officer (Note B)

</TABLE>

The  accompanying  notes are an integral  part of these  consolidated  financial
statements See accompanying independent auditors' report.


                                       -6-
<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES

           CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
           ----------------------------------------------------------

<TABLE>


                                        Class A              
                                      Common Stock           
                                 ----------------------
                                                             Additional      Retained                                      Total
                                                              Paid-in        Earnings       Prepaid       Treasury      Shareholders
                                    Shares       Amount       Capital       (Deficit)     Advertising       Stock          Equity
                                  ---------    ---------    -----------    -----------    -----------    -----------    ------------
<S>                                  <C>          <C>          <C>            <C>           <C>             <C>            <C>    

Collection of subscription
Receivable                                                         6                                                            6

Net Income for year ended
December 31, 1997                                                              8,992                                        8,992
                                  ---------    ---------    -----------    -----------    -----------    -----------    ------------

Balances - December 31, 1997        64,246       $ 643       $ 3,692        $ 12,233        $ (500)          $   -        $16,067
                                  ---------    ---------    -----------    -----------    -----------    -----------    ------------

Issuance of restricted common
stock in exchange for the
common stock of Information
Quest, Inc. at January 1, 1998          45          .5           188                                                          189

Issuance of restricted common
stock in exchange for the
common stock of Quantum
Marketing, Inc. at January 1,           45          .5           188                                                          189
1998

Issuance of restricted common
stock in exchange for all of
the common stock of
Convenience Specialty Stores,
Inc. (OTC BB: CSVC) at April            10           -            25                                                           25
23, 1998

Common stock purchased and
held in treasury at December                                                                                   537           (537)
31, 1998

Net income for the year ended
December 31, 1998                                                              3,754                                        3,754
                                  ---------    ---------    -----------    -----------    -----------    -----------    ------------

                                    64,346       $ 644       $ 4,093        $ 15,987        $ (500)          $ 537        $19,687
                                  =========    =========    ===========    ===========    ===========    ===========    ============

</TABLE>


                                      -7-


<PAGE>

                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES

                       CONSOLIDATED CASH FLOW STATEMENTS 
                       --------------------------------- 

<TABLE>

                                                                                            Years Ended
                                                                                           December 31,
                                                                     ----------------------------------------------------------
(in thousands)                                                             1998                1997                  1996
- --------------                                                       -----------------    ----------------    -----------------
<S>                                                                          <C>                <C>                   <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income                                                                   $ 3,754            $  8,992              $ 3,065
Adjustments   to  reconcile  net  income  to  net  cash  provided  
by  operating activities:
    Depreciation and amortization                                              1,958               1,287                  345
    (Gains) losses on trading securities                                        (684)                804                  (93)
    Losses on disposition of fixed assets                                          -                   -                   22 
    Loss on investment in non-marketable securities                              443                 106                    - 
    Purchases of trading securities                                          (24,963)            (20,806)             (11,290)
    Proceeds from sale of trading securities                                  26,942              19,319                9,035 
Changes in assets and liabilities: net of effects of acquisitions:
    Receivables                                                                  171              (2,423)              (3,250)
    Inventory                                                                 (2,431)               (582)                (350)
    Prepaid expenses                                                            (118)               (143)                (141)
    Deferred taxes                                                               893                 532                 (776)
    Deposits                                                                   3,941              (4,058)                   - 
    Due from related parties                                                    (332)                  -                    -
    Accounts payable and accrued expenses                                      2,747               8,536                  475 
    Payroll and other taxes withheld and accrued                                   -                (688)                 693 
    Income taxes payable                                                        (285)              3,178                1,981 
    Deferred revenue                                                             898                (396)               4,809 
    Due to related party                                                           -                 118                    - 
    Royalties payable                                                          2,327                 172                 (136)
                                                                     -----------------    ----------------    -----------------
NET CASH PROVIDED BY OPERATING ACTIVITIES                                     15,261              13,948                4,389 
                                                                     -----------------    ----------------    -----------------
CASH FLOWS FROM INVESTING ACTIVITIES:
    Notes receivable from employees and officers                                 504              (1,571)                   - 
    Capital expenditures                                                     (18,926)             (4,157)              (4,729)
    Purchase of non-marketable investments                                    (2,162)             (6,286)                   - 
    Subsidiary's  investment                                                     139                (769)                 (88)
    Return of subsidiary's investment                                            248                   -                  800 
    Payment for purchase of companies, net of cash acquired                     (423)             (1,748)                   - 
                                                                     -----------------    ----------------
NET CASH USED FOR INVESTING ACTIVITIES                                       (20,620)            (14,531)              (4,017)
                                                                     -----------------    ----------------    -----------------

CASH FLOWS FROM FINANCING ACTIVITIES:
    Proceeds from issuance of subsidiary's minority interest                       -                  70                  321 
     Payment of book overdrafts                                               (2,156)                  -                    -
     Long-term borrowings                                                     11,875                   -                    -
    Repayment on short-term borrowings                                        (2,621)               (292)                (193)
    Issuance of common stock                                                       -                  72                  108 
    Collection on subscription receivables and
       return of stock profits by officer                                          -                 638                    -
     Purchase of treasury stock                                                 (537)                  -                    -
                                                                     -----------------    ----------------    -----------------
NET CASH PROVIDED BY FINANCING ACTIVITIES                                      6,561                 488                  236
                                                                     -----------------    ----------------    -----------------

NET INCREASE (DECREASE) IN CASH                                                1,202                 (95)                 608 

CASH, beginning of year                                                          540                 635                   27 
                                                                     -----------------    ----------------    -----------------
CASH, end of year                                                            $ 1,742              $  540                $ 635 
                                                                     =================    ================    =================

</TABLE>


The  accompanying  notes are an integral  part of these  consolidated  financial
statements See accompanying independent auditors' report.


                                       -8-

<PAGE>

                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note A -       Summary of Significant Accounting Policies
               ------------------------------------------

               Business
               Wade Cook Financial  Corporation (WCFC), or Company, is the legal
               successor  to  Profit  Financial  Corporation  (PFC),  a  holding
               company, whose principal operating subsidiaries include:

               Wade Cook Seminars, Inc. (WCS), (formerly known as United Support
                    Association, Inc.) - WCS conducts educational investment and
                    business seminars and produces video tapes, audio tapes, and
                    written materials  designed to teach various  investment and
                    cash flow  strategies  for  investing  in the stock  market,
                    asset  protection  and  asset  accumulation   techniques  or
                    strategies.  WCS also hosts a subscriber  internet  service,
                    Wealth  Information  Network (WIN), which allows subscribers
                    to log on for information related to the stock market.

               Lighthouse Publishing Group, Inc.  (Lighthouse) - publishes books
                    on investment, financial and motivational topics.

               Left Coast  Advertising,  Inc.  (Left Coast) - is an  advertising
                    agency, with only inter-company sales.

               Origin Book Sales, Inc. (Origin) - is a book distributor.

               Worldwide Publishers, Inc. (Worldwide) - is a book publisher.

               Gold Leaf Press, Inc. (Gold Leaf) - is a book publisher.

               IdealTravel Concepts,  Inc. (Ideal) - is a travel agency, also in
                    the business of selling travel agent training kits.

               Bountiful Investment  Group,  Inc. - owns interest in real estate
                    ventures, primarily hotels.

               In 1998, the Company acquired the following business  enterprises
               (Note R):

               Information  Quest,  Inc.  (IQ) - the  producer  of the IQ Pager,
                    which provides  subscribers  with paging  services for stock
                    related information.

               Quantum Marketing Inc. (Quantum) - which provides local marketing
                    through  its  website on the  internet  and  retail  centers
                    located in Tacoma  and  Seattle,  Washington  and Santa Ana,
                    California.  The retail centers also provide  consumers with
                    online  terminals  with access to stock  market  information
                    through the WIN.

               Get  Ahead Bookstores,  Inc. - a retail  distributor of financial
                    education, personal development, and inspirational products,
                    including books, audio tapes, and video tapes located in the
                    Quantum education centers.

               Copyrights  
               The  copyrights  to most  seminars,  video and audio  tapes,  and
               written materials are now owned by Wade B. Cook, a related party.
               As  used  hereafter,  "Company"  refers  to Wade  Cook  Financial
               Corporation and its consolidated  subsidiaries.  



                                       10


See accompanying independent auditors' report.

<PAGE>

                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note A -       Summary of Significant Accounting Policies (continued)
               ------------------------------------------

               Accounting principles and consolidation policy
               The accompanying  consolidated  financial  statements include the
               accounts   of   Wade   Cook   Financial   Corporation   and   its
               majority-owned subsidiaries. WCS had a fiscal year end of January
               31, and the  balances  as of January  31,  1997 have been used to
               prepare the consolidated  financial statements as of December 31,
               1996.  In 1997,  WCS changed its fiscal year end to December  31,
               and the balances as of December 31, 1997 do not include  activity
               for the month of  January  31,  1997 or  January  31,  1998.  All
               significant  inter-company  transactions  and balances  have been
               eliminated in the consolidation.

               During 1997, WCFC acquired  Ideal,  Origin,  Worldwide,  and Gold
               Leaf and during 1998,  WCFC acquired IQ,  Quantum,  and Get Ahead
               Bookstores,  the purchase  method of accounting  was used for all
               acquisitions  (see  Note R and  S).  The  consolidated  financial
               statements  include the activity of each  identified  acquisition
               from the date of acquisition  through December 31, 1998 and 1997.
               All significant inter-company transactions and balances have been
               eliminated in the consolidation.

               Use of estimates
               The  preparation  of  financial  statements  in  conformity  with
               generally accepted  accounting  principles requires management to
               make estimates and assumptions  that affect the amounts  reported
               in the  consolidated  financial  statements  and related notes to
               financial  statements.  Changes  in  such  estimates  may  affect
               amounts reported in future periods.

               Cash and cash equivalents
               The Company considers highly liquid investments with the original
               maturity of three months or less to be cash and cash equivalents.
               Included in these amounts are money market funds of $124,000, and
               $50,000 as of December 31, 1998 and 1997, respectively.

               Marketable securities
               Brokerage  accounts  are used by seminar  instructors  during the
               seminars to demonstrate  how to buy and sell  securities  using a
               broker.  Marketable  securities  consist  mainly  of  stocks  and
               options. They have been categorized as trading securities and, as
               a result,  are  stated at market  value.  All  changes in trading
               securities'  fair values are  reported in earnings as they occur.
               Realized   gains  and  losses  on  the  sale  of  securities  are
               determined using the specific-identification method.

               Inventory
               Inventory,  which consists primarily of finished goods, is valued
               at the  lower of cost or  market.  Cost is  determined  using the
               first-in, first-out method

               Property and equipment

               Property  and  equipment  are  stated  at cost.  Depreciation  is
               computed using  straight-line  and  accelerated  methods over the
               estimated  useful lives of the related  assets for both financial
               reporting and tax reporting purposes.  Leasehold improvements are
               amortized using the straight-line  method over the shorter of the
               estimated  life of the asset or the remaining  term of the lease.
               Maintenance  and repairs are charged to operations when incurred.
               Betterments  and  renewals  are  capitalized.  When  property and
               equipment  are sold or otherwise  disposed of, the asset  account
               and related accumulated  depreciation  account are relieved,  and
               any gain or loss is included in operations


                                       11


See accompanying independent auditors' report.

<PAGE>

                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note A -       Summary of Significant Accounting Policies (continued)
               ------------------------------------------

               Property and equipment (continued)

               The  Company   evaluates   impairment  of  long-lived  assets  in
               accordance with the Financial Accounting Standards Board's (FASB)
               Statement  of  Financial  Accounting  Standards  (SFAS) No.  121,
               Accounting  for  the  Impairment  of  Long-Lived  Assets  and for
               Long-Lived  Assets  to be  disposed  of.  SFAS 121  requires  the
               Company to assess whether an asset (or group of assets) that will
               continue to be used is impaired and needs to be  adjusted.  Other
               long-lived   assets  to  be   disposed  of  (either  by  sale  or
               abandonment  unrelated  to the  disposal  of a business  segment)
               should be  written  down to fair value less the cost to sell such
               assets.

               Intangible
               In 1998 and 1997  acquisitions  (Note R)  resulted in the Company
               recording  goodwill,  which  represents the excess of the cost of
               the  assets  purchased  over their fair  value.  Amortization  is
               computed using the straight-line method over the estimated useful
               life of the intangible asset or 40 years, whichever is shorter.

               Non-marketable Investments
               If the Company  owns less than 20% of the  investee,  the Company
               accounts for  non-marketable  investments  using the cost method.
               The Company uses the equity method when the investment represents
               ownership between 20% and 50%.

               Revenue recognition
               Revenues for seminars are recognized when services are rendered.

               Subscription   revenues  for  WIN  (Wealth  Information  Network)
               membership  generally  are received for up to one year in advance
               and are recorded and  presented in the  financial  statements  as
               deferred  revenue until earned.  Although a typical  subscription
               binds the subscriber to prepay, the subscription term begins when
               the customer  receives his logon code. The deferred  revenues are
               recognized on a monthly basis over the term of the contract.

               If a subscriber  cancels  within the first  twelve  months of the
               service period, any remaining unearned  subscription revenue will
               be recognized into income at the time of the cancellation because
               the subscription is a binding nonrefundable contract.

               IQ sells pager services in twelve or  twenty-four  month contract
               subscriptions,  but  receives  the revenue in  advance,  which is
               presented in the financial  statements as deferred  revenue until
               earned.  The deferred  revenues are recognized on a monthly basis
               over the term of the contract.

               Other revenues are recognized when finished  products are shipped
               to customers or services have been rendered.

               Advertising costs
               Advertising  costs are expensed when incurred.  Advertising costs
               amounted to $19.230 million,  $13.685 million, and $6.095 million
               for  the  years  ended   December  31,   1998,   1997  and  1996,
               respectively.

                                       12


See accompanying independent auditors' report.

<PAGE>

                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note A -       Summary of Significant Accounting Policies (continued)
               ------------------------------------------


               Income taxes
               Income  taxes  are  provided  for  tax  effects  of  transactions
               reported  in  the  financial  statements  and  consist  of  taxes
               currently due plus deferred taxes.  Deferred taxes are recognized
               for  differences  between the basis of assets and liabilities for
               financial statement and income tax purposes.

               As of  December  31,  1998,  the Company  owed the United  States
               treasury $2.701 million in income taxes and accrued penalties and
               interest on unpaid  income taxes for the year ended  December 31,
               1997.  In addition,  the Company owed various  state  governments
               $481,000 in unpaid taxes and accrued penalties and interest, also
               on unpaid taxes for the year ended December 31, 1997. The Company
               has not made any  estimated  tax payments on income earned in the
               year  ended   December  31,  1998,  and  no  provision  for  this
               underpayment penalty has been made.

               Barter transactions
               The Company is accounting for barter  credits in accordance  with
               APB Opinion No. 29, Accounting for Non-monetary Transactions, and
               EITF  issue  No.  93-11,   Accounting  for  Barter  Transactions,
               involving  barter  credits which  presumes that the fair value of
               the non-monetary asset exchanged is more clearly evident than the
               fair value of the  barter  credit  received,  and that the barter
               credit  should be reported at the fair value of the  non-monetary
               asset exchanged.

               The Company  purchased radio airtime  advertising in exchange for
               common stock. The transaction is discussed in Note I.

               Earnings per share
               The Company  accounts for earnings per share in  accordance  with
               FASB No.  128.  Earnings  per  share  are  based on the  weighted
               average  number  of  shares of  common  stock  and  common  stock
               equivalents outstanding during each year.

               Reclassification of Financial Statement Presentation
               Certain  reclassifications  have  been  made to the 1997 and 1996
               financial  statements to conform to the 1998 financial  statement
               presentation.  Such reclassifications had no effect on net income
               as previously reported.

               New Accounting Pronouncements
               The  Accounting  Standards  Executive  Committee  (AcSEC)  of the
               American Institute of Certified Public Accountants (AICPA) issued
               in March 1998,  Statement of Position (SOP) 98-1,  Accounting for
               the Costs of Computer Software Developed or Obtained for Internal
               Use,  which  provides  guidance  on  accounting  for the costs of
               computer  software  developed or obtained  for  internal  use. In
               1998, the Company began  installation of a company-wide  software
               program,   SAP.  The  Company  has  contracted  with  an  outside
               engineering  firm  for  the  installation,   implementation,  and
               training. As of December 31, 1998, the Company has spent $795,000
               and estimates that an additional  $1.205 million will be required
               to have the computer system  operating.  As of December 31, 1998,
               the progress payments on the installation phase are classified as
               a fixed  asset,  with  no  depreciation  being  taken.  Once  the
               software  performs in its  intended  use,  the Company will begin
               depreciating.


                                       13


See accompanying independent auditors' report.

<PAGE>

                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note A -       Summary of Significant Accounting Policies (continued)
               ------------------------------------------

               New Accounting Pronouncements (continued)
               The AICPA in April 1998, issued SOP 98-5,  Reporting on the Costs
               of Start-up Activities,  which provides guidance on the financial
               reporting of start-up costs and  organization  costs. It requires
               costs of start-up activities and organization costs to be expense
               as incurred.  In 1998, the Company adopted SOP 98-5, and does not
               believe that it had a material effect on its financial statements
               or disclosures.

               The Financial  Accounting  Standards  Board (FASB) in February of
               1999,  issued an exposure  draft (ED) of a proposed  Statement of
               Financial  Accounting  Standards (SFAS),  Consolidated  Financial
               Statements:  Purpose and Policy.  The Company  believes  that the
               proposed accounting  standards will not have a material effect on
               the consolidated financial statements.



Note B -       Receivables

               Following is a summary of receivables:

<TABLE>
                                                                               December 31,         December 31,
               (in thousands)                                                      1998                 1997
               --------------                                               -----------------    -----------------
               <S>                                                               <C>                 <C>    
               Trade and credit card receivables                                   $3,112              $3,242 
               Notes receivable - employees                                         3,032               3,536 
               Due from related parties                                             1,681               1,349 
               Other                                                                    -                  41 
                                                                             =================    =================
                        Total                                                      $7,825              $8,168 
                                                                             =================    =================
</TABLE>


               An allowance for  uncollectible  accounts is  maintained,  and at
               December 31, 1998 and 1997,  the  allowance  amounted to $629,000
               and $58,000, respectively.  Amounts reported on the balance sheet
               are shown net of the allowance.



Note C -       Marketable Securities

               The net  unrealized  gain (loss) in trading  securities  that has
               been included in earnings during the period amounted to $684,000,
               $(755,000),  and $93,000 for the years ended  December  31, 1998,
               1997, and 1996, respectively.



                                       14


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note D -       Property and Equipment

               The following is a summary of property and equipment:

<TABLE>
                                                                               December 31,         December 31,
               (in thousands)                                                      1998                 1997
               --------------                                               -----------------    -----------------
               <S>                                                              <C>                 <C>     
               Land                                                                $   532             $   532 
               Land - hotels                                                         2,906                   -

               Building                                                              8,723               6,022 
               Building - hotels                                                     9,190                   -
               Equipment                                                             5,307               2,447 
               Automobiles                                                           1,634               1,280 
               Furniture and fixtures                                                3,704               1,774 
                                                                               -----------------    -----------------
                                                                                    31,996              12,055 
               Less: Accumulated depreciation                                       (3,295)             (1,630)
               Less: Accumulated depreciation - hotels                                (293)                  -
                                                                               -----------------    -----------------
                                                                                    28,408              10,425
               Software installation in progress                                       795                   -
                                                                               -----------------    -----------------
                           Total                                                  $ 29,203            $ 10,425 
                                                                               =================    =================

</TABLE>

               Depreciation  expense  charged to operations was $1.958  million,
               $1.269  million,  and $345,000 in December 31,  1998,  1997,  and
               1996, respectively.



Note E-        Deposits and Book Overdrafts

               Deposits  as of December  31, 1998 and 1997  amounted to $152,000
               and  $4.093  million,   respectively.   Deposits   represent  the
               following:

<TABLE>

                                                                        December 31,
                                                            -------------------------------------
                Description                                      1998                 1997
                -----------
                                                            ----------------    -----------------
               <S>                                               <C>                 <C>    
                Held by credit card processors                       $50              $ 2,050
                Held for purchase of hotel                             -                1,913
                Purchase of AVRI equipment                             -                  120
                Held for security on buildings                        24                   10
                Held in escrow accounts                               78                    -
                                                            ================    =================
                Totals                                             $ 152              $ 4,093

</TABLE>


               Book  overdrafts  as of December  31, 1998 and 1997,  amounted to
               none and $2.156 million,  respectively.  Under the Company's cash
               management  system,  checks  issued  but not  presented  to banks
               frequently result in overdraft  balances for accounting  purposes
               and are classified as "book overdrafts" on the balance sheet.

                                       15


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note F -       Related Party Transactions

               The Company  entered into a product  agreement with Wade B. Cook,
               to obtain the  rights to promote  and  sponsor  seminars,  entity
               formation services (discontinued in June 1998) and products owned
               and  controlled by Wade B. Cook for a royalty.  Royalty  expenses
               totaled $7.976 million,  $9.997  million,  and $3.968 million for
               the years-ended December 31, 1998, 1997, and 1996,  respectively.
               As of December 31, 1998 and 1997,  accrued  royalties were $2.989
               million and none, respectively.

               In 1998, the Company renegotiated its product agreement with Wade
               B. Cook,  under the new terms of the agreement,  Mr. Cook did not
               receive  any  third   quarter   royalties.   Under  the  previous
               agreement,  Mr.  Cook  would  have  received  $2.037  million  in
               royalties.  In addition,  during for the year ended  December 31,
               1998,  Mr. Cook and the Board of  Directors  agreed that Mr. Cook
               would  repay the  Company  amounts  paid on his  behalf for legal
               expenses, totaling $642,000.

               The Company obtained  services from seminar speakers  provided by
               companies  owned by officers of the Company.  Total  speaker fees
               paid to such companies totaled $378,000,  $167,000,  and $131,000
               for the years ended December 31, 1998, 1997, and 1996. There were
               no  additional  amounts due to such  companies as of December 31,
               1998 and 1997.

               Due from related parties represent advances to the following:

<TABLE>

                                                                         December 31, 1998            December 31, 1997
                                                                     --------------------------    ------------------------
               (in thousands)                                                          Non-                          Non-
               Related Parties         Relationship                    Current        Current       Current        Current
               -------------------     --------------------------    ------------    ----------    ----------    ----------
               <S>                     <C>                             <C>             <C>           <C>            <C>   
               Newstart                50% owned and controlled
               Centre, Inc.            by President/CEO of WCFC
                                       or his affiliates                  $ 60           808         $ 43           $ 599 

               Get Ahead               Prior to 1998, majority
               Bookstores              stockholder was an
                                       employee of WCFC                      -             -          156               - 

               Quantum Marketing       Prior to 1998, majority
                                       stockholder was a
                                       director of WCFC                      -             -          525               -

               Crossroads              General partner is
                                       President/CEO of WCFC                 -           250            -               -

               Five Star               General partner is
               Consulting, Inc.        President/CEO of WCFC
                                                                             -            38           25               - 
               Related                 Associated with WCFC
               Individuals                                                   5           520            1               - 
                                                                     ============    ==========    ==========    ==========
                        Total                                             $ 65       $ 1,616        $ 750          $  599
                                                                     ============    ==========    ==========    ==========
</TABLE>

                                       16


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note F -      Related Party Transactions (continued)

              Due to related parties consists of the following:

<TABLE>
                                                                                 December 31,        December 31,
              (in thousands)                Relationship                           1998                1997
              --------------------------    -----------------------------    -----------------    ----------------

              <S>                           <C>                                   <C>                     <C>
              Wade B. Cook                  President/CEO of WCFC                     $ 3,110               $   -

              Information Quest, Inc.       Prior to 1998, majority
                                            stockholder was employee of
                                            WCFC                                            -                 683

              Board of Directors
              advances                      Directors of WCFC                               -                 100
                                                                               -----------------    ----------------
              Total                                                                   $ 3,110               $ 783
                                                                               =================    ================
</TABLE>

               The company has  various  notes  receivable  from  employees  and
               officers.  Original  maturity  dates  are from 12  months  to 360
               months.  Annual interest rates range from none stated to 12%. The
               manner of  settlement  is by salary  deduction  or  payment.  The
               majority  of notes  receivable  are  secured by real  property or
               personal  property.  The Company  evaluates notes  receivables in
               accordance  with Statement of Financial  Accounting  Standards No
               114, Accounting by Creditors for Impairment of a Loan.  Statement
               No. 114 requires  that  impaired  loans be measured  based on the
               present  value of expected  future cash flows  discounted  at the
               loan's  effective  interest  rate.   Statement  No.  118,  Income
               Recognition and Disclosures,  amends Statement No. 114 to allow a
               creditor to use existing methods for recognizing  interest income
               on an impaired loan. At December 31, 1998 and 1997, reductions in
               the notes receivable of $243,000 and $287,000, respectively, were
               recorded  to reflect  impaired  notes.  Substantially  all of the
               reductions were from unsecured receivables from employees who are
               no longer with the  company.  Future cash flow was not  expected,
               due to the uncertainty of repayment.

               At December  31, 1998 and 1997,  due from  employees  amounted to
               $3.032  million  and  $3.536  million,  respectively,  of  which,
               $112,000  and  $243,000,  respectively,  has been  classified  as
               current.  Amounts due from employees represent loans both secured
               and unsecured:

               (in thousands)            December 31,       December 31, 1997
               Loan                         1998                  1997
               ----------------        ----------------    ------------------
               Secured                     $ 2,909              $ 3,098 
               Unsecured                       123                  438 

               Total                       $ 3,032              $ 3,536 
                                       ================    ==================

               For the years ended December 31, 1998 and 1997,  interest  income
               resulting  from the employee note  receivables  were $270,000 and
               $200,000,   respectively.   Interest   income  is  calculated  by
               multiplying  the  outstanding  balance of  unimpaired  loans with
               their respective interest rate. Interest income is not calculated
               on impaired loans.


                                       17


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------

<TABLE>

Note G-         Long-Term Debt
                                                                                        December 31,
               (in thousands, except in descriptions)                             1998                1997
               --------------------------------------                      -----------------    ----------------
               <S>                                                            <C>                 <C>    
               Mortgage payable (Seattle, WA), secured by land and 
               building, due in monthly  installments  of principal
               and interest of $100,000 from September 1, 1997 to 
               February 1, 1999, and $555,682 on March 1, 1999, 
               including interest at 9% per annum                              $   746             $ 1,825

               Real estate contract payable  (Seattle,  WA), secured 
               by land and building,  payable in monthly
               installments of $2,157, including interest at 7% 
               per annum, with an original maturity date of 
               September 1, 1998                                                   340                 340

               Mortgage payable, secured by land and building 
               (Memphis, TN), due in monthly installments of principal 
               and interest of $13,380 from April 1, 1998 through 
               January 1, 2016,  including interest of 11% per annum
               (See Note X)                                                      1,053                   -

               Note  payable,  secured by land  (Best  Western  McCarran  
               House, Sparks,  NV), with interest only monthly payments 
               of $6,250, at 15% per annum, with principal due June 1,
               1999                                                                500                   -

               Note payable, secured by land (72 South, Salt Lake City, UT), 
               due October 1, 1999,  due in one payment of principal with 
               quarterly payments of accrued interest  beginning  January 1,
               1999 at 10.5% per annum
                                                                                   450                   -

               Note payable, secured by land and building (Best Western 
               McCarran House, Sparks, NV), due June 30, 2011, in monthly 
               installments of principal  and  interest  of  $30,514, with 
               interest at 10% per annum, and with a balloon payment of
               $2 million on June 30, 2001                                       3,437                   - 

               Note payable, secured by land and building (Best Western 
               McCarran House, Sparks, NV), due March 10, 1999, with 
               monthly interest payments at 10% per annum (see Note X)             895                   -

               Mortgage payable, secured by land and building (Airport 
               Ramada Suites, Salt Lake City, UT), due in December 2003,  
               in monthly installments of principal and interest of $18,470,
               with an initial interest rate of 10.35% per annum                 1,817                   -

</TABLE>

                                       18


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note G-        Long-Term Debt (continued)

<TABLE>
                                                                                         December 31,
                                                                             --------------------------------------
               (in thousands, except in descriptions)                             1998                1997
               --------------------------------------                        -----------------    ----------------
               <S>                                                            <C>                 <C>    
               Mortgage payable, secured by land and building (Four
               Points by Sheraton, St. George, Utah), due February 1, 
               2023, in monthly installments of principal and interest
               of $24,084, at 11.0% per annum                                    2,967                   -

               Mortgage payable, secured by land and building (Santa 
               Ana, CA), due March 2000, in monthly installments of 
               principal and interest of $28,719, at 8.0% per annum                409                   -

               Various secured notes payable, at market rates of interest
               ranging from 6.9% to 19.05% per annum, with due dates 
               ranging from June 1999 to December 31, 2003                       1,526                 101

               Unsecured note payable to related party originally due
               October 15, 1996, at 10% per annum, due on demand                    45                  45
                                                                            -----------------    ----------------

                        Total Long Term Debt                                    14,185               2,311

               Less: Current maturities
                        Others                                                  (4,667)             (1,445)
                        related parties                                              -                  - 
                        officer                                                    (45)                (45)
                                                                            -----------------    ----------------

               Net Long Term Debt                                              $ 9,473             $   821 
                                                                            =================    ================
</TABLE>

               The  following are  maturities of long-term  debt for each of the
               next five years:

                 1999                                $ 4,712
                 2000                                    949
                 2001                                  2,825
                 2002                                    771
                 2003                                    661
                 Thereafter                            4,267
                                                -----------------
                 Total                              $ 14,185
                                                =================


                                       19


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------



Note H -       Shareholders' Equity

               The Company did not  declare or pay any  dividends  for the years
               shown in these financial statements.

               On August 13, 1997, and December 10, 1997, the Board of Directors
               declared  three-for-one  stock  splits  on the  Company's  common
               stock,   effected  in  the  form  of  a  stock  dividend  to  the
               shareholders  of record on  September  1, 1997 and  December  19,
               1997,  respectively.  The number of shares issued at September 1,
               1997 and  December 19,  1997,  after  giving  effect to the stock
               split were  21.397  million  and 64.232  million  common  shares,
               respectively,  (7.132  million and 21.411  million  common shares
               before the split, respectively).  On August 6, 1996, the Board of
               Directors  declared a  two-for-one  stock split on the  Company's
               common  stock,  effected  in the  form  of a  stock  dividend  to
               shareholders  of record on July 15,  1996.  The  number of shares
               issued at September  10, 1996,  after giving  effect to the split
               was 6.650  million  common shares  (3.325  million  common shares
               before the split).  The effects of the stock splits are accounted
               for  in  all  share  and  per  share  data   included   in  these
               consolidated financial statements.

               The Company has corrected its comparative weighted average number
               of  common  shares  outstanding  from  26.575  million  to 59.610
               million for 1996.  Earnings per share changed from $0.12 to $0.05
               in 1996.

               In compliance  with the  Company's  plans to re-acquire up to one
               million  shares of its own common  stock,  the Company  purchased
               251,000 shares at a cost of $537,000.  The re-acquired shares are
               classified  as  treasury  stock  and are  stated  using  the cost
               method.  The shares have not been retired and therefore are still
               considered outstanding.

               Returns of stock sale profits by officer
               In connection with the purchase and sale of stock in 1997, it was
               determined that certain  transactions  required the return to the
               Company of profits  made on such  transactions.  In that  regard,
               $633,000 has been returned to the Company by its officer.


Note I -       Prepaid Advertising

               In 1995, the Company  entered into an agreement  with  Associated
               Reciprocal  Traders,  Ltd.  (ART) to  purchase  from  ART  20,000
               Investor  Relations-Advertising-Infomercial radio air time spots,
               priced  at $25 per ad  spot,  per  station,  for a sum  total  of
               $500,000. In payment of the foregoing, the Company issued 100,000
               shares of common stock to ART on September 10, 1996.  The prepaid
               advertising  is  shown as a  reduction  of  shareholders'  equity
               rather than as an asset (Note H).


Note J -       Concentration of Risks

               Cash in banks, based on bank balances, exceeded federally insured
               limits by $799,000  and  $187,000 at December  31, 1998 and 1997,
               respectively.   Receivables   from  four  credit  card  companies
               aggregated  approximately  $880,000  and $487,693 at December 31,
               1998 and 1997,  respectively.  The Company invests excess cash in
               marketable securities.  Marketable securities are carried at fair
               market value, which amounted to $2.870 million and $6.163 million
               as of December 31, 1998, and


                                       20


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note J -       Concentration of Risks (continued)

               1997, and accounted for 5% and 15% of the Company's  consolidated
               assets as of December 31, 1998 and 1997, respectively.

               The following table shows the percentage of revenues:

                                                    1998        1997      1996
                                                    ----        ----      ----
                Seminars                             65%         65%       64%
                Product sales                        18%         31%       36%
                Travel services                       5%          4%        -
                Hotel revenue                         3%          -         -
                Pager services                        8%          -         -
                Pager services                        1%          -         -

               The  following  table  shows the states  from  which the  Company
               derived over 10% of its seminar revenues:

                                                    1998        1997      1996
                                                    ----        ----      ----

                California                           16%         15%       15%
                Washington                            6%          9%       13%
                Florida                              10%         10%        8%

               Historically,  the  Company's  success has been  reliant upon the
               success of Wade B. Cook and the products  and seminars  under his
               control.  Mr. Cook's  products and seminars  account for the vast
               majority of the revenue of the Company,  as well as, the majority
               of  the  new  products  and  seminars  that  have  been  created.
               Currently,   the  Company  is  attempting  to  diversify  through
               acquisitions  and the  signing of new  authors,  however,  in the
               foreseeable  future,  the  ability of the  Company to continue to
               generate similar revenue and profitable  operations is reliant on
               maintaining a licensing agreement with Mr. Cook.

Note K -       Stock Incentive Plan

               The Company's 1997 Incentive  Stock Plan (Plan)  provides for the
               granting  of  stock,   restricted  stock,  phantom  stock,  stock
               appreciation  rights both  stand-alone and tandem (SAR's),  stock
               options, and other stock-based awards,  including Incentive Stock
               Options  (ISO's).  The Plan is to be administered by the Board of
               Directors (Board).  Under the terms of the Plan, plan administers
               have the right to grant  awards  to  eligible  recipients  and to
               determine the terms and conditions of award agreements.  Eligible
               participants will be directors,  officers,  consultants and other
               employees of the Company.

               The  maximum  number of  shares of  Company  stock  reserved  for
               issuance under the plan is 1,000,000  shares.  Such shares may be
               authorized  but unissued  Company stock or authorized  and issued
               Company stock held in the Company's  treasury.  The Board has the
               authority  to  determine  the  expiration  date of  each  option,
               provided that no ISO will be exercisable more than 10 years after
               the date of grant.  At December  31, 1998 and 1997,  no stock was
               issued under the provisions of the stock incentive plan.


                                       21


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note K -       Stock Incentive Plan (continued)

               The  Board  may  grant  common  stock as a bonus.  The  Board may
               suspend,  terminate  or  amend  the  Plan at any  time,  provided
               however, that stockholder approval will be required if and to the
               extent the Board determines that such approval is appropriate for
               purposes of satisfying  Section 422 of the Internal  Revenue Code
               of 1986.

               As of December 31,  1998,  no form of stocks have been granted or
               approved  by the Plan  administrators;  therefore,  shareholders'
               equity   has  not  been   adjusted   for  any   possible   future
               distributions  associated  with this Plan. In addition,  earnings
               per share and weighted  average common shares  outstanding do not
               reflect any possible future distributions.

Note L -       Non-Marketable Investments 

               Non-marketable  investments  consist  of  investments  in venture
               capital  partnerships and private companies,  primarily comprised
               of hotel/motel properties and other real estate investments.  The
               estimated  non-marketable  investments  approximated the carrying
               amount  at  December  31,  1998  and  1997.  The fair  values  of
               investments in venture capital partnerships and private companies
               were  estimated  based  on  financial   condition  and  operating
               results,  or  other  pertinent  information.  No  dividends  were
               received from non-marketable investments during the years shown.

               The Company adopted Statement of Financial  Accounting  Standards
               (SFAS) No.  121,  Accounting  for the  Impairment  of  Long-Lived
               Assets and for  Long-Lived  Assets to be Disposed Of in 1995. The
               Company  recorded a non-cash  pre-tax  charge of $226,000 for the
               year ending December 31, 1998 to write-down the carrying value of
               an investment  in a private  company.  The Company  considers the
               investment to have no market value.

               Non-marketable investments consist of the following:

                                                December 31,        December 31,
               (in thousands)                      1998                 1997
               --------------                 --------------      --------------
               Cost method
               Oil and gas                       $ 1,325                $ 650
               Hotels/motels                         784                1,177
               Real estate                         4,961                1,386
               Private companies                     750                1,250
                                              ----------------    --------------
                                                   7,820                4,463
                                              ----------------    --------------

               Equity method
               Hotels/motels                         933                2,563
               Real estate                             -                  305
               Private companies                     740                    -
                                              ----------------    --------------
                                                   1,673                2,868
                                              ----------------    --------------
                       Total                     $ 9,493              $ 7,331
                                              ================    ==============


                                       22


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note L -        Non-Marketable Investments (continued)

                Investments in private companies in 1998,  include:  a privately
                held computer  software company  ($750,000),  an inactive public
                company ($150,000),  and a concrete repair business  ($590,000).
                Private  companies in 1997,  include:  a privately held computer
                software  company  ($750,000)  and a wireless  reseller  company
                ($500,000), which was included in marketable securities in 1998.
                Equity  investments  are shown net of their  share of income and
                losses  for  the  year  ended   December   31,  1998  and  1997.
                Accumulation  deficit  during  the  development  stage  was  not
                material in 1998 and 1997.


Note M -       Disclosures About Fair Value of Financial Instruments

               Financial   Accounting   Standards   Board  ("FASB")  has  issued
               Statement  of  Financial  Accounting  Standards  (SFAS) No.  107,
               Disclosures About Fair Value of Financial Instruments, as part of
               a continuing process by the FASB to improve information regarding
               financial instruments. The following methods and assumptions were
               used to  estimate  the  fair  value of each  class  of  financial
               instruments:

<TABLE>

               <S>                                <C>
               Cash and cash equivalents -        The   carrying   amount   of  cash  and   cash   equivalents
                                                  approximates its fair value.

               Notes receivable
               from Employees and Officers -      The carrying amount of notes receivable approximated its fair value.

               Marketable securities -            The fair value of marketable securities were estimated based on quotes
                                                  obtained from brokers for those instruments.

               Non-Marketable Investments -       The fair value of  non-marketable  investments  is  determined by
                                                  financial   positions  of  the  investee   companies  and  market
                                                  conditions.

               Margin loans in investment  
               accounts -                         The carrying  amount of margin loans approximates its fair value.

               Long-Term Debt -                   The  fair  values  of  the   Company's   long-term   debt  either
                                                  approximates  fair value or estimates using  discounted cash flow
                                                  analyses  based on the Company's  current  incremental  borrowing
                                                  rates for similar types of borrowing arrangements.
</TABLE>


                                       23


See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note M -       Disclosures About Fair Value of Financial Instruments (continued)

               The carrying  amounts and fair values of the Company's  financial
               instruments at December 31, 1998 and 1997 are as follows:

<TABLE>
                                                                1998                           1997
                                                      -------------------------     ---------------------------
                                                       Carrying        Fair          Carrying          Fair
                 (in thousands)                         Amount         Value          Amount          Value
                                                      -----------    ----------     ------------    -----------
                 <S>                                    <C>           <C>                <C>           <C>   
                 Cash and cash equivalents               $ 1,742       $ 1,742            $ 540         $ 540 
                 Marketable securities                     2,870         2,870            6,163         6,163 
                 Receivables from employees and
                 officers                                  3,032         3,032            3,536         3,536 
                 Non-marketable  investments               9,493         9,493            7,331         7,331 
                 Margin loans in investment
                 accounts                                    146           146            2,767         2,767 
                 Long-term debt                            9,473         9,473              821           821 

</TABLE>

               The  carrying  amounts in the table are  included  in the balance
               sheet under the indicated  captions,  except for notes receivable
               which has several components on the balance sheet.

Note N -       Lease and Other Commitments

               Operating  lease  commitments  are  primarily  for the  Company's
               shipping warehouse and equipment rentals. Rental expense amounted
               to $498,000,  $135,000, and $295,000 for the years-ended December
               31, 1998, 1997, and 1996, respectively.

               Future minimum rental commitments are as follows:

                   (in thousands)
                   1999                                        $ 581
                   2000                                          506
                   2001                                          453
                   2002                                          441
                   2003                                          404
                   Thereafter                                    155
                                                          ----------------
                      Total                                  $ 2,540
                                                          ================

                The Company  entered into an  employment  agreement in June 1997
                with  Wade  Cook,  the  president  and CEO of the  Company.  The
                agreement  provided  for a minimum  salary of  $240,000  for the
                first year,  $265,000 for the second year,  and $290,000 for the
                final  year of the  agreement.  Cook will be paid in  accordance
                with the Company's  standard  method of payment for  executives.
                Cook may receive  additional bonuses for work as approved by the
                Board of Directors.

                The Company is committed to purchase 8,000 additional units from
                Applied  Voice  Recognition,  Inc.  at  $60.00  per unit  (voice
                recognition software),  but no time limit is provided for in the
                agreement.  There is a  minimum  purchase  requirement  of 2,000
                units per order and payment is due in advance of shipment.


                                       24

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note N -       Lease and Other Commitments (continued)

               The Company is committed to make  renovations and improvements to
               its hotel  properties  at an  estimated  $1  million to remain in
               compliance with hotel franchisers.

               The Company will incur an estimated,  additional $1.2 million for
               the remaining installation, implementation, and training in order
               to  have   the  SAP   software   performing   to  the   Company's
               expectations.  Management is assessing the situation to determine
               if the additional costs are warranted.  If management  decides to
               abandon the  project,  the Company  will  expense the cost of the
               software  ($250  thousand) and the  implementation  costs already
               incurred of $795 thousand.

Note O -       Income Taxes

               Provisions  for income taxes in the  consolidated  statements  of
               income consist of the following components:


<TABLE>
                                                                        Years ended December 31,
                                                       ----------------------------------------------------------
                  (in thousands)                             1998                 1997                1996
                  --------------                       -----------------    -----------------   -----------------
                  <S>                                       <C>                  <C>                <C>     
                  Current
                  Federal                                       $3,219               $ 4,660            $ 2,322 
                  States                                           180                   458                 55 
                                                       -----------------    -----------------   -----------------
                                                                 3,399                 5,118              2,377 
                                                       -----------------    -----------------   -----------------
                  Deferred
                  Federal                                        (550)                   945               (776)
                  State                                           (92)                    -                   - 
                                                       -----------------    -----------------   -----------------
                                                                 (642)                   945               (776)
                                                       -----------------    -----------------   -----------------
                  Total income taxes                            $2,757               $ 6,063            $ 1,601 
                                                       =================    =================   =================
</TABLE>

                Deferred  income taxes  reflect the net tax effects of temporary
                differences   between  the   carrying   amounts  of  assets  and
                liabilities  for  financial  reporting  purposes and the amounts
                used for  income tax  purposes.  Significant  components  of the
                Company's deferred tax assets and liabilities are as follows:

<TABLE>

                  (in thousands)                                        December 31,
                                                            -------------------------------------
                  Deferred tax assets:                           1998                 1997
                  --------------------                      ----------------    -----------------
                  <S>                                            <C>                    <C>  
                  Unrealized (gain) loss on trading
                  securities                                       $ (309)                $254 
                  State income tax                                      -                  160 
                                                            ----------------    -----------------
                  Total deferred tax assets                          (309)                 414 
                                                            ----------------    -----------------
                  Deferred tax liabilities:
                  Accelerated depreciation                           (187)                  70 
                  Deferred revenues                                 1,109                  
                  State income tax                                     29                   93 
                                                            ----------------    -----------------
                  Total deferred liabilities                          951                  163 
                                                            ----------------    -----------------
                  Net Deferred tax asset (liability)               $ (642)                $251 
                                                            ================    =================

</TABLE>

                                       25

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------



Note O -       Income Taxes (continued)

               The  reconciliation  of the  effective  income  tax  rate  to the
               Federal statutory rate is as follows:

<TABLE>
                                                              1998         1997          1996
                                                           ---------    ----------    ----------
               <S>                                            <C>          <C>           <C>  
               Federal income tax rate                        35.0%        35.0%         35.0%
               Unrealized loss on trading securities          (9.1)         6.2           1.7    
               Deferred revenues                              23.1            -          17.3   
               Accelerated depreciation                       (5.4)        (1.3)         
                                                                                         (1.3)
               Capitalized interest                              -            -          (1.3)  
               State income tax                                1.4           .4            .4   
                                                           =========    ==========    ==========
               Effective income tax rate                      45.0%        40.3%         51.8%
                                                           =========    ==========    ==========
</TABLE>


Note P -       Revenues and Other Cost of Revenues


<TABLE>

(in thousands)                                                 Pager                   Travel
                                   Seminar      Product       Service     Hotel       Related                     
                                   Revenue       Sales         Fees       Income      Service       Other         Total
                                   ---------    ---------     -------     -------     --------    ----------    ----------
<S>                                <C>          <C>           <C>         <C>           <C>          <C>         <C>      
Year ended December 31, 1998:
 Revenues, net of returns
   and discounts                   $ 78,191     $ 20,696      $ 8,427     $ 3,336     $  5,874      $  1,683     $ 118,207
                                   ---------    ---------     -------     -------     --------    ----------    -----------

 Royalties to related party           6,521        1,290            -           -            -           165         7,976
 Speaker fees to related                
   party                                378            -            -           -            -             -           378
 Other costs of revenues             28,943       11,167          525       4,100        3,562           112        48,409
                                   ---------    ---------     -------     -------     --------    ----------    ----------
 Total cost of revenues              35,842       12,457          525       4,100        3,562           277        56,763
                                   ---------    ---------     -------     -------     --------    ----------    ----------
     Gross Profit                  $ 42,349      $ 8,239      $ 7,902      $ (764)    $  2,312      $  1,406      $ 61,444
                                   =========    =========     =======     =======     ========    ==========    ==========

Year ended December 31, 1997:
 Revenues, net of returns
   And discounts                    $60,759      $29,386         $  -         $ -       $3,198          $  -     $  93,343
                                   ---------    ---------     -------     -------     --------    ----------    ----------
  Royalties to related party          6,559        3,438            -           -            -             -         9,997
  Speaker fees to related               
   party                                155           12            -           -            -             -           167
  Other costs of revenues            12,605       13,760            -           -        2,963             -        29,328
                                   ---------    ---------     -------     -------     --------    ----------    ----------
  Total cost of revenues             19,319       17,210            -           -        2,963                      39,492
                                   ---------    ---------     -------     -------     --------    ----------    ----------
      Gross Profit                 $ 41,440     $ 12,176         $  -         $ -        $ 235          $  -      $ 53,851
                                  =========    =========    ========    ========     =========     =========    ===========

Year ended December 31, 1996:
 Revenues, net of returns
   And discounts                    $23,817      $13,191         $ -         $  -          $ -          $  -      $ 37,008
                                   ---------    ---------     -------     -------     --------    ----------    ----------
 Royalties to related party           2,907        1,061           -            -            -             -         3,968
 Speaker fees to related                
  party                                 131            -           -            -            -             -           131
 Other costs of revenues              5,036        5,325           -            -            -             -        10,361

 Total costs revenues                 8,074        6,386           -            -            -             -        14,460
                                   ---------    ---------     -------     -------     --------    ----------    ----------
     Gross Profit                $   15,743       $6,805         $ -         $  -          $ -          $  -      $ 22,548
                                  =========     =========    ========    ========     =========     ========    ===========

</TABLE>

                                       26

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note Q -       Supplementary Disclosure of Cash Flow Information

               The  Company  paid  $1.453  million,  $309,000,  and  $263,000 in
               interest, and $2.750 million,  $2.485 million, and $1.000 million
               for income taxes for the years ended December 31, 1998, 1997, and
               1996, respectively.

               The Company purchased a three-story  commercial  building in July
               1996, and relocated in January 1997. The $3.300 million  purchase
               was financed with a $2.550 million mortgage with an interest rate
               of 9% per annum,  and a down payment of $750,000.  See Note G for
               more information regarding the debt.

               In 1998, the Company  purchased three operating  hotels. On March
               11, 1998, the Company purchased the Best Western McCarran House F
               in Sparks,  Nevada.  The purchase price was $5.25 million,  which
               included a $990,000  down payment and an assumption of promissory
               notes totaling  $4.260 million.  See Note G for more  information
               regarding the debt.

               In 1998, the Company  purchased an operating hotel in St. George,
               Utah. The purchase price was $4.659 million.  The down payment of
               $1.569  million was paid for in two  installments:  $769,000  and
               $800,000 in 1998 and 1997, respectively.  In the acquisition, the
               Company assumed promissory notes totaling $3.090 million (Note G)
               and  recorded  land,  building,  and  equipment  totaling  $4.182
               million.

               In September 1997, the Company acquires its first 25% interest of
               the Airport Ramada Suites,  in Salt Lake City,  Utah, with a cash
               deposit of  $250,000.  In June and  September  1998,  the Company
               acquired an additional  25% each  transaction  in trades of other
               hotel  property  interests;  bringing the Company's  ownership to
               75%. Once majority  ownership was obtained,  the Company recorded
               land, building, and equipment of $2.763 million and notes payable
               of $2.294 million (Note G).

               In April 1998,  through its wholly  owned  subsidiary,  Bountiful
               Investment  Group,  the Company  purchased an office  building in
               Memphis, Tennessee. The $1.425 million purchase was financed with
               a $1.068  million  mortgage and a down  payment of $357,000.  See
               Note G for more information regarding the debt.

Note R -       Acquisitions

               During 1998, the Company completed the acquisition of Information
               Quest (IQ),  Quantum  Marketing,  Inc.  (Quantum),  and Get Ahead
               Bookstores, Inc.

               In January 1998, the Company  acquired IQ, a Nevada  corporation,
               and the producer of the IQ Pager, which provides subscribers with
               paging  service for stock  related  information.  WCFC  exchanged
               45,000 shares of restricted common stock for 50,000 shares of IQ,
               representing  all of the issued and outstanding  shares of IQ. On
               the date of acquisition, the market value of the stock issued was
               $188,000.  The  acquisition  was  accounted  for  as a  purchase,
               resulting  in assets of $1,961  million,  liabilities  assumed of
               $1,835 million, and goodwill of $126,000.

               In  January  1998,  the  Company  acquired   Quantum,   a  Nevada
               Corporation.  WCFC exchanged  45,000 shares of restricted  common
               stock for 24 million shares of Quantum,  representing  all of the
               issue


                                       27

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note R -       Acquisitions (continued)

               and  outstanding  capital  stock  of  Quantum.  On  the  date  of
               acquisition,  the market value of the stock issued was  $189,000.
               The  acquisition  was accounted  for as a purchase,  resulting in
               goodwill of $189,000.

               In January  1998,  WCFC acquired Get Ahead  Bookstores,  a Nevada
               corporation,   a  retail  distributor  of  financial   education,
               personal  development,   and  inspirational  products,  including
               books,  audio  tapes,  and  video  tapes,  located  in  Quantum's
               financial education centers. WCFC paid $1.00 for an assignment of
               all interest, rights, and claims in Get Ahead Bookstores.

               At December 31, 1998 and 1997,  goodwill  was $3.166  million and
               $2.664  million,  and accumulated  amortization  was $105,000 and
               $26,000,  recording  net  goodwill  of $3.061  million and $2.638
               million, respectively.


Note S -       Pro-Forms Financial Statements

               The following  pro-forma  information  is presented for the years
               ended December 31, 1998,  1997, and 1996, as if the IQ,  Quantum,
               and Get  Ahead  Bookstores,  as  described  in  Note  R;  and the
               acquisition of three hotel properties as described in Note Q, had
               been  combined as of the  beginning  of the  period.  All amounts
               represent  historical values without  acquisition  adjustments as
               described in Note R.


Amounts in thousands
Fiscal year ended December 31, 1998 (unaudited)

<TABLE>
                                                                                                Hotel-
                                                       Get         Hotel -        Hotel-         Best
Balance Sheet                                         Ahead        Ramada           St.         Western
                                                      Book-       Salt Lake       George,       Sparks,
                  WCFC         IQ        Quantum      Stores      City, Utah        Utah        Nevada          Total
                ---------    --------    --------    ---------    -----------     ---------     ---------    ----------
<S>             <C>          <C>             <C>        <C>            <C>         <C>           <C>          <C>     
Assets          $ 42,687     $ 3,904      $    -      $  305         2,729       $ 3,537        $ 5,535      $ 58,697
Liabilities       25,598       1,339           -         287         2,624         3,286          4,940        38,074
Stockholders
equity            17,089       2,565           -          18           104           251            595        20,622

Income
Statement
Revenues         111,249       3,226           -         178           818         1,215          1,611       118,293
Expenses         109,725         724           -         234           922         1,466          2,206       115,277
                ---------    --------    --------    ---------     ----------    ----------     ---------   ----------
Income from
continuing
operations      $  1,524     $ 2,502      $    -      $  (56)       $ (104)       $ (251)       $  (595)     $  3,020
                =========    ========    ========    =========    ===========     =========     ========     ==========


</TABLE>

                                       28

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------



Note S -       Pro-Forms Financial Statements (continued)

Amounts in thousands
Fiscal year ended December 31, 1997 (unaudited)

<TABLE>

                                                                                                Hotel-
                                                       Get         Hotel -        Hotel-         Best
Balance Sheet                                         Ahead        Ramada           St.         Western
                                                      Book-       Salt Lake       George,       Sparks,
                  WCFC         IQ        Quantum      Stores      City, Utah        Utah        Nevada          Total
                ---------    --------    --------    ---------    -----------     ---------     ---------    ----------
<S>             <C>          <C>             <C>        <C>            <C>         <C>           <C>          <C>     
Assets          $ 41,404       $ 473         $ -       $   -       $ 2,602       $ 4,371       $  5,433      $ 54,283
Liabilities       24,649         169           -           -         2,283         3,108          4,479        34,688
Stockholders
equity            16,755         304           -           -           319         1,263            954        19,595

Income
Statement
Revenues          93,343       1,725           -           -            18           N/A            N/A        95,086
Expenses          85,065       1,418           -           -           249           N/A            N/A        86,732
                ---------    --------    --------    ---------     ----------    ----------     ---------   ----------

Income from
continuing
operations       $ 8,278       $ 307         $ -        $  -       $  (231)          N/A            N/A       $ 8,354
                =========    ========    ========    =========    ===========     =========     ========     ==========

</TABLE>

               Display of pro-forma  information for the year ended December 31,
               1996 has been  omitted,  since none of the acquired  ventures had
               begun operations.  Income statement  amounts,  for the year ended
               December 31, 1997,  was not  available  for the hotels in Sparks,
               Nevada or St. George,  Utah.  Pro-forma financial  information is
               shown after adjustments for discontinued operations.


Note T -       Pending Litigation

               On  September  16,  1996,  Wade Cook  Seminars,  Inc. v.  Mellon,
               Charles E. and Robbins Research International,  Inc., et al., was
               filed, for breach of non-compete contract. The court in a partial
               summary  judgment  dismissed  this claim on  November  26,  1997.
               Defendants  subsequently made a motion for an award of attorney's
               fees of approximately  $71,000, which was denied in January 1998.
               Both the  order  of  dismissal  and the  denial  of the  award of
               attorney's fees have been appealed.

               On February 4, 1998, a claim was filed by WCFC against Associated
               Reciprocal Traders, Ltd. (ART), in the King County Superior Court
               based on a  dispute  over the  ownership  of  100,000  restricted
               shares of WADE stock (now 1,800,000  shares) issued pursuant to a
               Media for Stock  Agreement  dated  December 29, 1995. On the same
               day,  ART  filed  a  complaint  against  the  Company,  based  on
               substantially  the same  claims.  A motion  has been  granted  to
               consolidate  the two  claims.  In July 1998,  the Court  issued a
               preliminary  ruling  stating  that the Company is not required to
               deliver the stock certificates to ART and may refuse to allow the
               stock  to be sold  until  the  issue  of  whether  or not ART has
               breached the  contract is decided.  A trial date has been set for
               June 21, 1999.  The Company has not yet  determined any impact on
               its  financial  statements  and no provision  for losses has been
               made.

               On January 11, 1999, a civil suit was filed in the Superior Court
               of the  state of  California  by the  California  State  Attorney
               General's  office alleging  violations of Section 1678.20 through
               1693 of the California  Civil Code. The Attorney  General alleges
               that the Company: (1) made or caused to be



                                       29

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note T -       Pending Litigation (continued)

               made  and  disseminated   untrue  or  misleading   statements  in
               violation of the California  Business and Professional  Code; and
               (2) engaged in unlawful and unfair or  fraudulent  practices  and
               unfair, deceptive and untrue or misleading advertising.  The suit
               seeks (1) an  injunction  against  the Company  from  directly or
               indirectly  engaging  in  the  alleged  unlawful  behavior;   (2)
               disgorgement of money or property  acquired in violation of state
               or federal law; (3) a penalty of $2,500 for each  violation,  but
               in any event not less than four million  dollars  ($4,000,000) in
               the  aggregate;  (4)  imposition of a  constructive  trust on the
               money or property acquired in violation of state and federal law;
               (5) payment of court  costs.  The Company has not yet  determined
               any  impact on its  financial  statements  and no  provision  for
               losses has been made.

               On March 1, 1999,  the  Attorneys  General of eight states opened
               investigations  to  determine  whether the Company has engaged in
               business  and  advertising  practices  that  violate such states'
               consumer  protection laws and  regulations.  The Company does not
               believe that it has engaged in any unlawful  activities in any of
               the  states   and  is   cooperating   fully  with  each   state's
               investigation.  Although no civil or criminal  charges  have been
               brought, and the Company does not believe that it or its officers
               or directors have violated  applicable  laws, no assurance can be
               given that  enforcement  proceedings  will not be brought against
               the Company,  or its officers or directors,  or as to the outcome
               of any proceedings that are brought.

Note U -       Legal Proceedings

               In March 1998,  the District 4 Subcommittee  of the  Unauthorized
               Practice of Law Committee in the state of Texas sent a request to
               WCSI and two former  employees  of the  Company  asking  that the
               parties sign an agreement to voluntarily  cease and desist in the
               activities which may constitute the unauthorized  practice of law
               in Texas.  The  committee  alleged  that WCSI  offered  to set up
               Nevada  corporations,  Living Trusts,  Keogh Plans, and Corporate
               Pension  Plans,   Family  Limited   Partnerships,   Massachusetts
               Business Trust, and Charitable  Remainder  Trusts.  The committee
               further  alleged  that the Company  advised  clients  about legal
               structuring,  legal  advantages and legal  strategies  associated
               with  such   entities,   and  provided   specific   proposals  of
               structuring an individual's  assets and  businesses.  The Company
               declined to enter into a voluntary  cease and desist on behalf of
               the former  employees named in the request because they no longer
               work for the Company.  In 1998, the Company divested that portion
               of its business  associated with the activities  specified in the
               request.  The  Company has not yet  determined  any impact on its
               financial statements and no provision for losses has been made.

               On May 1, 1998, the Attorney  General of Texas filed a lawsuit in
               the District  Court of Bexar County,  Texas  contending  that the
               Company has engaged in false,  deceptive and misleading  acts and
               practices  in the course of trade and  commerce as defined in the
               Texas   Deceptive   Trade   Practices-Consumer   Protection  Act.
               Specifically,  the  state of Texas  contends  that the  company's
               sales contracts fail to have the  statutorily  required notice of
               the three day right to cancel. The Company has not yet determined
               any  impact on its  financial  statements  and no  provision  for
               losses was made. 


                                       30

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note U - Legal Proceedings (continued)

               In September 1998, the Company filed a lawsuit against Publishers
               Distribution Center, Inc. (PDC), a Utah Corporation,  and William
               Beutler, Cora Beutler, and Scott Beutler, as individuals, in the

               Third Judicial  District Court,  Salt Lake County in the state of
               Utah. The complaint alleges fraud and negligent misrepresentation
               relating to the Company's  attempted purchase of PDC and requests
               restitution  in the  amount of  $420,000,  in  addition  to other
               relief. PDC has filed counter claims against the company alleging
               fraud, breach of fiduciary duty and conversion. No trial date has
               been set,  and the Company has not yet  determined  any impact on
               its  financial  statements  and no provision  for losses has been
               made.

               In July 1998,  the Illinois  Attorney  General's  Consumer  Fraud
               Division  initiated a formal  investigation to determine  whether
               the Company has  engaged in  unlawful  practices  in the state of
               Illinois.  To  date,  the  Attorney  General  has  issued a Civil
               Investigative Demand, requesting specific information and Company
               records.  The  Company has not yet  determined  any impact on its
               financial statements and no provision for losses has been made.

               On December 30, 1998, a class action  lawsuit was  instituted  in
               the  District  Court,  in the county of  Denver,  in the state of
               Colorado  against  the  Company,  WCSI,  and  Wade  B.  Cook,  an
               individual,  officer,  director,  and majority stockholder of the
               Company.   The  plaintiffs'   class  consists  of  nine  Colorado
               residents  who allege  that the  defendants  participated  in the
               following unlawful practices:  (a) deceptive and misleading trade
               practices in violation of Colorado  Revised Statues (CRS) section
               6-1-105  (1);(b)  securities  fraud in  violation  of CRS section
               11-51-501(1)(a);(c) common law fraud and conspiracy in connection
               therewith;  and (d) negligent  misrepresentation.  The plaintiffs
               seek actual damages,  including treble damages where appropriate,
               court costs and reasonable attorney fees;  exemplary damages; and
               interest.  The  plaintiffs  have  requested  a jury  trial on all
               issues of fact.  The Company has not yet determined any impact on
               its  financial  statements  and no provision  for losses has been
               made.


Note V -       Discontinued Operations

               On June 15,  1998,  the  Company  adopted  a formal  plan to sell
               Entity  Planners,  Inc. (EPI), a wholly owned subsidiary of WCFC.
               On June 30,  1998,  the Company sold the stock of EPI, the holder
               of a five year licensing  agreement with the Company  enabling it
               to provide entity  structuring  services relating to the topic of
               asset  protection,  estate planning,  and tax reduction.  EPI was
               sold to a newly  formed  company  by  principals  who  have  been
               involved in the  production,  selling,  and marketing of products
               and  seminars  for the  Company.  The  stock  of EPI was sold for
               $250,000.

               Operating results of EPI for the year ended December 31, 1998 are
               shown separately in the accompanying income statement. The income
               statement  for the years  ended  December  31, 1997 and 1996 have
               been  restated  and  operating  results  of EPI  are  also  shown
               separately.

               As a result of the sale of EPI, the licensing  agreement  between
               the Company and EPI was transferred to the new owners of EPI. The
               agreement  provides  for  aggregate  licensing  fees  of  $17.720
               million   payable   with  future  cash  flows  of  the   business
               transferred. The payment schedule requires, on a


                                       31

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note V -       Discontinued Operations (continued)

               weekly basis, the remittance of an amount ranging from 70% to 75%
               of net  sales or 30% of gross  sales,  whichever  greater,  for a
               period of five years.  Total licensing revenue for the year ended
               December 31, 1998 was $1.697  million.  At the end of five years,
               the licensing agreement can be renewed at the option of EPI.


Note W - Segment Reporting

               During 1998, the Company adopted SFAS No. 131, "Disclosures About
               Segments  of  an  Enterprise  and  Related   Information,"  which
               establishes   standards  for  the  way  that   companies   report
               information about operating segments,  based on the approach that
               management  utilizes  to organize  the  segments  for  management
               reporting and decision making.

               The Company  operates  through six business  segments:  seminars,
               product sales,  hotels,  pager  services,  travel  services,  and
               other.  The seminar segment conducts  educational  investment and
               business seminars.  The product sales includes the publishing and
               distribution of video tapes,  audio tapes, and written  materials
               designed to teach various investment and cash flow strategies for
               investing  in  the  stock  market,  asset  protection  and  asset
               accumulation techniques or strategies. The hotel segment includes
               the ownership of operating  hotels.  The pager  services  segment
               produces the IQ Pager,  which  provides  subscribers  with paging
               services for stock related  information.  The travel service is a
               travel  agency  that is also in the  business  of selling  travel
               agent training kit. The other segment includes retail book sales,
               interest  in  real   estate   ventures,   and  an   inter-company
               advertising agency.


               Information  on the  Company's  business  segments  for the years
               ended December 31,

<TABLE>

                (in thousands)                                     1998               1997             1996
                --------------                                --------------     -------------    -------------
                    <S>                                             <C>               <C>              <C>     
                Net revenues and sales
                    Seminars                                        $ 78,191          $ 60,759         $ 23,817
                    Product sales                                     20,696            29,386           13,191
                    Hotels                                             3,336                 -                -
                    Pager service                                      8,427                 -                -
                    Travel service                                     9,533             3,198                -
                    Other                                              8,576             4,302                -
                    Less: inter-company sales                        (10,552)           (4,302)               -
                                                               --------------     -------------    -------------
                                                                   $ 118,207          $ 93,343         $ 37,008
                                                               ==============     =============    =============

</TABLE>

                                       32

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------

<TABLE>


Note W - Segment Reporting (continued)

                (in thousands)                                     1998               1997             1996
                --------------                                --------------     -------------    -------------
                    <S>                                            <C>            <C>               <C>    
                Operating income
                    Seminars                                           $ 483          $ 10,907          $ 2,406
                    Product sales                                        813             3,538            1,964
                    Hotels                                              (267)                -                -
                    Pager services                                     2,494                 -                -
                    Travel services                                      508                97                -
                    Other                                                254                 -                -
                    Less: inter-company profit                          (731)                -                -
                                                               --------------     -------------    -------------
                                                                       3,554            14,542            4,370
                Other income (expense)                                 1,656              (706)             (74)
                                                               --------------     -------------    -------------
                Income from continuing operations
                   before income taxes                               $ 5,210          $ 13,836          $ 4,296
                                                               ==============     =============    =============

                Identifiable assets
                    Seminars                                           $   -              $  -             $  -
                    Product sales                                        487                 -                -
                    Hotels                                            13,482                 -                -
                    Pager services                                     1,521                 -                -
                    Travel services                                       18                18                -
                                                               --------------     -------------    -------------
                Segmented assets                                      15,508                18                -
                Corporate assets                                      17,283            12,037            7,898
                                                               --------------     -------------    -------------
                    Total identifiable assets                         32,791            12,055            7,898
                                                               --------------     -------------    -------------

                Accumulated depreciation and
                    Amortization
                    Seminars                                               -                 -                -
                    Product sales                                        264                 -                -
                    Hotels                                               293                 -                -
                    Pager services                                       257                 -                -
                    Travel services                                        1                 -                -
                                                               --------------     -------------    -------------
                Segmented asset depreciation and
                    Amortization                                         815                 -                -
                Corporate asset depreciation and
                    Amortization                                       2,773             1,630              361
                                                               --------------     -------------    -------------
                Total accumulated depreciation and
                    amortization                                       3,588             1,630              361
                                                               --------------     -------------    -------------
                Net identifiable assets                             $ 29,203          $ 10,425          $ 7,537
                                                               ==============     =============    =============

</TABLE>


                                       33

See accompanying independent auditors' report.

<PAGE>


                WADE COOK FINANCIAL CORPORATION AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------


Note W - Segment Reporting (continued)

<TABLE>

                (in thousands)                                     1998               1997             1996
                --------------                                --------------     -------------    -------------
                    <S>                                            <C>            <C>               <C>    
                Capital expenditures
                    Seminars                                        $      -           $     -          $     -
                    Product sales                                        487                 -                -
                    Hotels                                            13,482                 -                -
                    Pager services                                     1,521                 -                -
                    Travel services                                        -                 -                -
                                                               --------------     -------------    -------------
                Total segment expenditures                            15,490                 -                -
                    Corporate expenditures                             5,246             4,157            4,729
                                                               ==============     =============    =============
                Total capital expenditures                          $ 20,736           $ 4,157          $ 4,729
                                                               ==============     =============    =============
</TABLE>

               In all material respects,  the Company accounts for inter-company
               sales and  transfers as if the sales or  transfers  were to third
               parties  for  purposes  of  reporting  on  the  business  segment
               information.  Identifiable  assets  are  those  assets  used in a
               segment's   operation.   Corporate   assets  consist  of  certain
               non-current  assets  used  by  multiple  segments.   Discontinued
               operations have not been included in the calculation of segmented
               information.  In arriving at operating  income,  certain expenses
               were  allocated  based on the  Company's  policy  for  allocating
               expenses.

               Substantially all of the Company's sales are domestic, See Note J
               for a summary of material  domestic  sales.  All of the Company's
               assets are  located  within the  continental  United  States.  No
               customer   accounted  for  greater  than  10%  of  the  Company's
               revenues.  No vendor accounted for more than 10% of the Company's
               expenses.


Note X -       Subsequent Events

               On March 10, 1999,  the Company had a note payable  become due in
               the amount of  $895,000,  which was  secured by the Best  Western
               McCarran  House.  The  Company  renegotiated  this  payment in an
               agreement with the creditor,  whereby, the Company paid $600,000,
               including  interest of $8,000 on March 10, 1999 and agreed to pay
               the remaining  $295,000 no later than April 10, 1999. As a result
               of the  late  payment,  the  Company  must  pay a 4% late  fee as
               prescribed in the loan documents.

               On February 22, 1999, the Company sold the office  building which
               it had  purchased on April 14, 1998.  The building was located in
               Memphis, Tennessee and served as the main office for Ideal Travel
               Concepts,  Inc (Ideal).  The  purchase  price of the building was
               $1.425 million and the sales price was $1.434 million. Ideal will
               continue to operate in one of the suites of the building under an
               operating lease.



See accompanying independent auditors' report

                                       34
                                       
<PAGE>

Exhibit No.         Description
- -----------         -----------

 2.1(Infinity)      Stock Purchase  Agreement  dated June 30, 1998, by and among
                    the Company,  Entity Planners,  Inc., and Berry,  Childers &
                    Associates, L.L.C.

 2.2(Infinity)      Amendment to Stock Purchase  Agreement  dated  September 30,
                    1998 by and among the  Company,  Entity  Planners  Inc.  and
                    Berry, Childers & Associates, L.L.C.

 2.3*               Purchase  and Sale  Agreement,  dated July 4, 1996,  between
                    United Support Association and Seller

 2.4*               All  Inclusive  Trust  Deed  dated  March 8,  1997,  for the
                    purchase and  assumption  of certain  real-estate  by Rising
                    Tide, LTD from East Bay Lodging Association, LTD

 2.5**              Share  Exchange  Agreement,  dated January 1, 1998,  between
                    Wade Cook Financial Corporation and Information Quest, Inc.

 2.6**              Stock  Purchase  Agreement,  dated  August 8, 1997,  between
                    Profit  Financial  Corporation  and  Curtis  A.  Taylor  and
                    Stanley J. Zenk regarding Worldwide Acquisition.

 2.7**              Stock Purchase Agreement, dated August 1, 1997, between Wade
                    Cook Financial Corporation and John V. Childers, Sr., Brenda
                    Childers,  Tracy Allan  Childers and John V.  Childers,  Jr.
                    regarding Ideal Acquisition.

 2.8**              Share  Exchange  Agreement,  dated August 15, 1997,  between
                    Profit Financial Corporation and Gold Leaf Press, Inc.

 2.9**              Share  Exchange  Agreement,  dated August 15, 1997,  between
                    Profit Financial Corporation and Origin Book Sales, Inc.

 2.10***            Assignment  and Assumption of Interest,  Consent  Agreement,
                    Memorandum of Terms re: Airport Hotel Partners, L.L.C.

 2.11***            Limited Liability  Company Interest  Purchase  Agreement re:
                    Woods Cross Hotel Partners, L.C. dated November 29, 1997

 2.12***            Limited Liability  Company Interest Purchase  Agreement with
                    exhibits re: Park City Hotel  Partners,  L.C. dated February
                    4, 1997

 2.13***            Memorandum of Terms,  Assignment and Assumption of Interest,
                    Warranty Deed re: Airport Lodging Associates, L.L.C.

 2.14****           Share  Exchange  Agreement, dated January 1, 1998,  between
                    WCFC & Quantum Marketing, Inc.

 2.15****           Stock  Assignment  Agreement dated January 1, 1998,  between
                    WCFC & Glendon H. Sypher

 3.1**              Articles of Incorporation of Wade Cook Financial Corporation

 3.2**              Bylaws of Wade Cook Financial Corporation

 4.1**              Form of  Wade  Cook  Financial  Corporation's  Common  Stock
                    Certificate  10.1**(Function)  1997 Stock  Incentive Plan of
                    Wade Cook Financial Corporation

10.2**              Form of  Indemnification  Agreement  of Wade Cook  Financial
                    Corporation

10.3*               Product Agreement,  dated June 25, 1997, and effective as of
                    July 1, 1997,  among Wade Cook Seminars,  Inc.,  Money Chef,
                    Inc., and Wade B. Cook

10.4*               Agreement  dated February 1, 1996,  between Wade B. Cook and
                    Lighthouse Publishing Group, Inc.

10.5*               Amended Agreement, dated June 26, 1997, between Wade B. Cook
                    and Lighthouse Publishing Group, Inc.

10.6*               Agreement  Dated  January 1, 1997,  between Wade B. Cook and
                    Lighthouse Publishing Group, Inc.


<PAGE>


Exhibit No.         Description
- -----------         -----------

10.7*               Amended Agreement dated June 26, 1997,  between Wade B. Cook
                    and Lighthouse Publishing Group, Inc.

10.8*               Agreement  dated  March 1,  1997,  between  Wade B. Cook and
                    Lighthouse Publishing Group, Inc.

 10.9*              Agreement  dated  May 1,  1997,  between  Wade B.  Cook  and
                    Lighthouse Publishing Group, Inc.

10.10*(Function)    Employment  Agreement  dated June 26,  1997,  by and between
                    Wade Cook Seminars, Inc., and Wade B. Cook

10.11*              Commercial  Lease dated June 25,  1997,  by and between Wade
                    Cook Seminars, Inc. and U.S.A. Corporate Services, Inc.

10.12*              Agreement  dated November 1, 1996,  between Wade B. Cook and
                    Lighthouse Publishing Group, Inc.

10.13*              Secured Loan Agreement and Promissory Note (Secured) between
                    U.S.A., Wade Cook Seminars, Inc. and Newstart Centre, Inc.

10.14**             Open-Ended Product Agreement,  dated March 20, 1998, between
                    Wade Cook Financial Corporation and Wade B. Cook

10.15***            Product  Agreement,  dated March 23,  1998,  between  Planet
                    Cash,  Inc.,  Steven Allyn  Wirrick and Wade Cook  Financial
                    Corporation

10.16***            Stock Assignment  Agreement,  dated January 1, 1998, between
                    Get Ahead Bookstores,  Inc., Glendon H. Sypher and Wade Cook
                    Financial Corporation

10.17**             Product  Agreement,  dated March 23, 1998, between Wade Cook
                    Financial  Corporation,  Information  Quest, Inc. and Thomas
                    Cloward

10.18**             Share Exchange Agreement,  dated September 12, 1997, between
                    Profit Financial  Corporation and Applied Voice Recognition,
                    Inc.

10.19**             Publishing  Agreement,  effective October 1, 1997 and signed
                    January 12, 1998, between Lighthouse  Publishing Group, Inc.
                    and Wade B. Cook

10.20**             Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and  Receipt  of  Documents,  dated May 23,  1997,
                    between  USA/Wade Cook Seminars,  Inc. and Newstart  Centre,
                    Inc.

10.21**             Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and  Receipt of  Documents,  dated June 20,  1997,
                    between Wade Cook Seminars, Inc. and Newstart Centre, Inc.

10.22**             Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and  Receipt of  Documents,  dated July 25,  1997,
                    between Wade Cook Seminars, Inc. and Newstart Centre, Inc.

10.23**             Secured Loan Agreement,  Promissory Note, and Certificate of
                    Delivery  and Receipt of  Documents,  dated August 22, 1997,
                    between Information Quest, Inc. and Newstart Centre, Inc.

10.24**             Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery and Receipt of  Documents,  dated  October 9, 1997,
                    between Information Quest, Inc. and Newstart Centre, Inc.

10.25**             Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery and Receipt of  Documents,  dated  October 9, 1997,
                    between Left Coast  Advertising,  Inc. and Newstart  Centre,
                    Inc.


<PAGE>


Exhibit No.         Description
- -----------         -----------

10.26**             Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery  and Receipt of  Documents  dated  August 19, 1997,
                    between Left Coast  Advertising,  Inc. and Newstart  Centre,
                    Inc.

10.27***            Secured Loan  Agreement,  Promissory Note and Certificate of
                    Delivery and Receipt of  Documents,  dated January 20, 1998,
                    between Wade Cook Seminars, Inc. and Newstart Centre, Inc.

10.28**             Secured  Promissory Note, dated July 31, 1997,  between Wade
                    Cook Seminars, Inc. and Robert and Meda Hondel

10.29***            Secured  Promissory Note, dated June 18, 1997,  between Paul
                    and Laurie Cook and Wade Cook Seminars, Inc.

10.30***            Secured Promissory Note, dated January 1, 1998, between Paul
                    and Laurie Cook and Wade Cook Seminars, Inc.

10.31***            Warranty Deed, Articles of Organization re: Red Rock Lodging
                    Associates

10.32****           Contract for Sale of Real Estate  dated  January 20, 1998 by
                    and between Ideal Travel  Concepts,  Inc. and/or assigns and
                    Kenneth B. Lenoir

10.33(Infinity)     Exclusive  Product License  Agreement dated June 30, 1998 by
                    and between Wade B. Cook, and Entity Planners, Inc.

10.34(Infinity)     Exclusive  Product License  Agreement dated June 30, 1998 by
                    and  between  Wade Cook  Financial  Corporation,  and Entity
                    Planners, Inc.

10.35(Infinity)     Open Ended  Product  Agreement  between the Company and Wade
                    Cook dated March 20, 1998

10.36(Infinity)     Amendment to the Open Ended Product Agreement dated November
                    13, 1998 by and between the Company and Wade Cook

10.37               Assignment  and Assumption of Interest dated August 22, 1996
                    by  and  between  Zion's  Management  and  Development  Co.,
                    Airport Lodging Associates L.C. and Wade Cook Seminars, Inc.

10.38               Real Estate  Purchase  Contract  dated  August 22, 1997 (St.
                    George Hilton)

10.39               Addendum No. 1/Counteroffer to Real Estate Purchase Contract
                    dated August 1997 (St. George Hilton

10.40               Real Estate  Lease dated July 16, 1998  between  Origin Book
                    Sales, Inc. and California Avenue Associates, LLC.

10.41               Form of Speaker Agreement

10.42               Agreement  dated December 11, 1998 between THH Ventures L.C.
                    and the Company

10.43               Purchase  Agreement  dated February 28, 1998 between Ki Hong
                    Kim, Hoo Hyung Kim and Zions Management and Development

11.1                Statement of Computation of Per Share Earnings

16.1**              Letter re: Change in Certifying Accountant

21.1                List of Wade Cook Financial Corporation Subsidiaries



<PAGE>


Exhibit No.         Description
- -----------         -----------

27.1                Financial Data Schedule - December 31, 1998



*    Previously filed as an exhibit to the Company's  registration  statement on
     Form 10 filed with the SEC on April 30,  1997,  as amended on June 29, 1997
     and September 24, 1997

**   Previously  filed as an exhibit to the  Company's  Form 10-K filed with the
     SEC on March 31, 1998

***  Previously  filed as an exhibit to the Company's Form 10-K/A filed with the
     SEC on July 20, 1998

**** Previously  filed as an exhibit to the  Company's  Form 10-Q filed with the
     SEC on August 8, 1998

(Infinity)  Previously filed as an exhibit to the Company's Form 10-Q filed with
     the SEC on November 16, 1998

(Function)  This  document  has been  identified  as a  management  contract  or
     compensatory plan or arrangement.




<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   12-mos
<FISCAL-YEAR-END>                           Dec-31-1998
<PERIOD-START>                              Jan-01-1998
<PERIOD-END>                                Dec-31-1998
<CASH>                                            1,742
<SECURITIES>                                      2,870
<RECEIVABLES>                                     3,112
<ALLOWANCES>                                          0
<INVENTORY>                                       3,743
<CURRENT-ASSETS>                                 11,998
<PP&E>                                           29,203
<DEPRECIATION>                                        0
<TOTAL-ASSETS>                                   58,698
<CURRENT-LIABILITIES>                            28,602
<BONDS>                                           9,473
                                 0
                                           0
<COMMON>                                            644
<OTHER-SE>                                       19,043
<TOTAL-LIABILITY-AND-EQUITY>                     58,698
<SALES>                                               0
<TOTAL-REVENUES>                                118,207
<CGS>                                            56,763
<TOTAL-COSTS>                                    56,763
<OTHER-EXPENSES>                                 57,890
<LOSS-PROVISION>                                      0
<INTEREST-EXPENSE>                                1,453
<INCOME-PRETAX>                                   5,210
<INCOME-TAX>                                      2,346
<INCOME-CONTINUING>                               2,991
<DISCONTINUED>                                      763
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                      3,754
<EPS-PRIMARY>                                      .059
<EPS-DILUTED>                                      .059
        


</TABLE>


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