WADE COOK FINANCIAL CORP
DEF 14A, 2000-05-05
EDUCATIONAL SERVICES
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                            SCHEDULE 14A INFORMATION

      Proxy Statement Pursuant to Section 14(a) of the Securities Exchange
                         Act of 1934 (Amendment No. __)

Filed by the Registrant [X] Filed by a Party other than the Registrant [ ] Check
the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by
     Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive  Additional Materials
[ ]  Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                         WADE COOK FINANCIAL CORPORATION
- --------------------------------------------------------------------------------
               Name of the Registrant as Specified In Its Charter


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ]  No fee required.
[X]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1)  Title of each class of securities to which transaction applies:
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     (2)  Aggregate number of securities to which transaction applies:
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     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
          ---------------------------------------------------------------------

     (4)  Proposed maximum aggregate value of transaction:
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     (5)  Total fee paid:
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[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

     (1)  Amount previously paid:
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     (4)  Date Filed:
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<PAGE>


                         WADE COOK FINANCIAL CORPORATION
                               Seattle, Washington

                                                                    May 12, 2000


Dear Stockholders:

     You are cordially  invited to attend the Annual Meeting of the Stockholders
of Wade Cook  Financial  Corporation  to be held on June 8, 2000 at 7:00 p.m. at
the Double Tree Hotel, 18740 Pacific Highway South, Seattle/Tacoma,  Washington,
98188.

     In  addition  to the items set forth in the  accompanying  Notice of Annual
Meeting  of the  Stockholders  and Proxy  Statement,  we will  report on current
activities of the Company and will provide an opportunity to discuss  matters of
interest to you as a stockholder.

     We sincerely hope you will be able to attend our Annual  Meeting.  However,
whether you plan to attend,  please sign,  date and promptly return the enclosed
proxy to ensure that your shares are represented.

     On  behalf  of the  Board  of  Directors,  I  would  like  to  express  our
appreciation  for your continued  interest in the affairs of Wade Cook Financial
Corporation.

                                  Very truly  yours,



                                  Wade B. Cook
                                  President and Chief Executive Officer


<PAGE>

                         WADE COOK FINANCIAL CORPORATION

                  --------------------------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  May 12, 2000

                  --------------------------------------------

To the Stockholders:

     The Annual Meeting of Stockholders of Wade Cook Financial  Corporation will
be held on Tuesday,  June 8, 2000 at 7:00 p.m.  at the Double Tree Hotel,  18740
Pacific  Highway  South,  Seattle/Tacoma,  Washington,  98188 for the  following
purposes:

     1.   To elect four Class 3 directors, each to a three year term.

     2.   To ratify the appointment of Gene Stevens as a Class 2 director,  with
          a  term  set  to  expire  in  2002  at  the  Annual   Meeting  of  the
          Stockholders.

     3.   To  transact  such other  business  as may  properly  come  before the
          meeting.

     Only  stockholders of record at the close of business on April 10, 2000 are
     entitled to notice of, and to vote at, the meeting.

                                       BY ORDER OF THE BOARD OF DIRECTORS


                                       Laura M. Cook
                                       Corporate Secretary


May 12, 2000

- --------------------------------------------------------------------------------
                                    IMPORTANT

Whether you plan to attend the meeting,  please sign,  date and return  promptly
the enclosed proxy in the enclosed envelope, which requires no postage if mailed
within the United States. Promptly signing, dating, and returning the proxy will
save the Company the additional expense of further solicitation.
- --------------------------------------------------------------------------------


<PAGE>

                         WADE COOK FINANCIAL CORPORATION

                          14675 Interurban Avenue South
                         Seattle, Washington 98168-4664

                  --------------------------------------------
                                 PROXY STATEMENT
                  --------------------------------------------

This proxy statement is furnished in connection with the solicitation of proxies
by the Board of  Directors  of Wade Cook  Financial  Corporation  ("WCFC" or the
"Company")  to be voted at the 2000 Annual  Meeting of the  Stockholders  of the
Company to be held on  Tuesday,  June 8, 2000 at the Double  Tree  Hotel,  18740
Pacific  Highway South,  Seattle/Tacoma,  Washington.  Stockholders  who execute
proxies may revoke them at any time prior to their  exercise,  by  delivering  a
written  revocation  to the  Secretary of the Company,  by submission of a proxy
with a later date or by voting in person at the meeting.  These proxy materials,
together with the Company's annual report to  stockholders,  are being mailed to
stockholders on or about May 12, 2000.

PROPOSAL 1:  ELECTION OF DIRECTORS

     The Board of  Directors  consists of eleven  positions  and is divided into
three classes.  Directors in each class are elected for a three year term.  This
year Robin  Anderson,  Joel  Black,  Robert  Hondel,  and Dan  Wagner  have been
nominated for election as the Company's Class 3 directors with terms expiring at
the Annual Meeting of the Stockholders in 2003. Unless the stockholder indicates
otherwise, each signed proxy will be voted for the election of these nominees.

     Management  expects  that  each  of the  nominees  will  be  available  for
election, but if any of them is not a candidate at the time the election occurs,
it is  intended  that the  proxies  will be voted for the  election  of  another
nominee to be designated to fill any such vacancy by the Board of Directors.

     The Candidates elected are those receiving the largest number of votes cast
by the shares entitled to vote in the election, up to the number of directors to
be elected.  Shares held by persons who abstain  from voting on the election and
broker "non-votes" will not be counted in the election.

Nominees for election (Class 3 directorships)

Robin Anderson, 36, has been a Director since 1997 and is currently an Assistant
to the  President  Over Sales,  and assists the other  Executive  Officers  with
marketing efforts. Ms. Anderson serves at the pleasure of the Board of Directors
in her  capacity as an  executive  officer.  Ms.  Anderson's  term as a director
expires in 2000 at the Annual Meeting of the Stockholders. Ms. Anderson has been
with the Company since 1993 and is the niece of Robert Hondel. Prior to becoming
Assistant to the President,  Ms. Anderson occupied many other positions with the
Company including the Director of SMIL's Sales Department.  In December of 1997,
the Bankruptcy  court dismissed an action filed by Ms. Anderson under Chapter 13
of the United States  Bankruptcy Code with all outstanding  claims  satisfied in
full.

Joel Black,  45,  accepted  appointment  to the Company's  Board of Directors in
March 1999. Mr. Black's term as a director expires in 2000 at the Annual Meeting
of the Stockholders. From 1995 to the present, Mr. Black has served as the Chief
Executive  Officer for Education  Leadership  Dynamics,  Inc., a privately  held
corporation that provides speaker and consulting services, operates a wilderness
exploration  program,  and runs a private high school. Since 1986, Mr. Black has
also been employed as a teacher in the Enumclaw, Washington School District, and
provided  his  services  as an  educational  consultant  nationwide.  Mr.  Black
received dual bachelor degrees from Brigham Young University in 1979 and 1980, a
Masters of Outdoor  Management and  Recreation  from Brigham Young in 1981 and a
Doctorate in Educational Engineering from Pacific Western University in 1999.

Robert T.  Hondel,  57, has been a director  of the Company  since 1997,  and is
currently the Director of the Sales  Department at SMIL.  Mr. Hondel also served
as President of both Quantum Marketing,  Inc. and Wade Cook Financial  Education
Centers, Inc., wholly-owned  subsidiaries of the Company until the first quarter
of 1999. Mr.


<PAGE>

Hondel's  term  as a  director  expires  in 2000 at the  Annual  Meeting  of the
Stockholders. Prior to working for the Company, Mr. Hondel spent 18 years as the
Director and President of the Knapp  College of Business in Tacoma,  Washington.
Mr. Hondel is the uncle of Robin Anderson.

Daniel  Wagner,  39, was appointed to the Company's  Board of Directors in April
1999. Mr.  Wagner's term as a director  expires in 2000 at the Annual Meeting of
the Stockholders. From 1995 through 1998, Mr. Wagner served as a seminar speaker
for T.P. Management, Inc, a private corporation which provides speaking services
for the  Company.  During  July of 1999,  the  Company  hired  Mr.  Wagner as an
independent  consultant  to  coordinate  activities  between the Company and its
various speaker corporations.  Additionally, the Company has hired Mr. Wagner to
provide  independent  consulting  services  with respect to Wade Cook  Financial
Education Centers, Inc. ("WCFEC"), a wholly owned subsidiary of the Company.

The Board of Directors recommends a vote FOR each of the nominees as a director.

PROPOSAL 2:  RATIFICATION OF GENE STEVENS

     The Board of  Directors  consists of eleven  positions  and is divided into
three classes. Directors in each class are elected for a three year term. During
the fourth quarter of 1999, two vacancies  opened up among the Company's Class 2
directors.  The Board  appointed  Gene  Stevens  to fill one of these  vacancies
during the first  quarter of 2000.  This year Gene  Steven's  appointment  comes
before the Company's  stockholders for  ratification.  If ratified,  Mr. Stevens
will continue to serve as a Director for the Company until the Annual Meeting of
the  Stockholders in 2002.  Unless the  stockholder  indicates  otherwise,  each
signed proxy will be voted for the election of this nominee.

     Currently, one Class 2 directorship remains vacant awaiting the appointment
of a nominee by the Board of Directors.  Because the Board of Directors has been
unable  to  locate  a  suitable   candidate  for  appointment  to  the  Class  2
directorship,   there  will  fewer   nominees  named  than  there  are  Class  2
directorships  fixed in the Company's governing  instruments.  Regardless of the
remaining  vacancy in the Class 2 directorship,  your proxy(s) may only be voted
for the number nominees named herein.

     Management  expects that the appointee will be available for election,  but
if he is not available at the time the election occurs,  it is intended that the
proxies will be voted for the election of another  nominee to be  designated  to
fill any such vacancy by the Board of Directors.

     The Candidates elected are those receiving the largest number of votes cast
by the shares entitled to vote in the election, up to the number of directors to
be elected.  Shares held by persons who abstain  from voting on the election and
broker "non-votes" will not be counted in the election.

Nominee for Ratification (Class 2 directorship)

Gene Stevens,  56,  accepted  appointment to the Board of Directors on March 16,
2000.  Mr.  Stevens  fills a  vacancy  in the  Board  of  Directors  left by the
resignation of Greg Maxwell (Mr.  Maxwell's term was set to expire in 2002). Mr.
Stevens has been the proprietor of the Stevens  Family Market since 1972.  Prior
to operating the Stevens Family Market,  Mr. Stevens was an active member of the
Washington State Air National Guard (from 1964-1970). Mr. Stevens graduated from
Central  Washington  University  in 1970  with a  Bachelor  of Arts in  Business
Administration.

      The Board of Directors recommends a vote FOR the ratification of the
                            appointee as a director.

Continuing Directors - Class 1 (Term Expires 2001)

Laura M. Cook,  47, is the Corporate  Secretary of the Company,  a consultant to
executive  management,  and has been a member of the Board of  Directors  of the
Company  since  1995.  Mrs.  Cook  serves as an  officer  of the  Company at the
pleasure of the Board of Directors,  and her term as a director  expires in 2001
at the Annual Meeting of the Stockholders. Additionally, Mrs. Cook serves as the
Corporate Secretary for the majority of the Company's wholly-owned  subsidiaries
and is the operational manager for various affiliates of the Company.  Mrs. Cook
is the


<PAGE>

spouse of Wade B. Cook,  the  Company's  CEO,  President,  and  Chairman  of the
Company's Board of Directors.  Mrs. Cook's  expertise over the past 15 years has
been concentrated in managing accounting systems.

Wade B. Cook,  50, is the  Chairman  of the Board,  CEO,  and  President  of the
Company and has occupied at least one of those  positions  since June 1995.  Mr.
Cook  serves  as an  officer  of the  Company  at the  pleasure  of the Board of
Directors,  and his term as a director  expires in 2001 at the Annual Meeting of
the  Stockholders.  Since  1989,  Mr.  Cook  also has  served as  Treasurer  and
President of the Stock  Market  Institute  of  Learning,  Inc.,  a  wholly-owned
subsidiary  of the Company.  Since the end of 1998,  Mr. Cook has also served as
the  President  and  Treasurer  of the  majority of the  Company's  wholly-owned
subsidiaries.  Mr. Cook has authored numerous books,  tapes, and videos relating
to finance, real estate, the stock market and asset protection. Furthermore, Mr.
Cook actively participates in the activities of the Company, often providing his
services as a speaker or  trainer,  or guiding the  development  of  educational
products on investing and personal wealth management.  Mr. Cook is the spouse of
Laura M. Cook, the Corporate Secretary and a Director of the Company.

Janice Leysath,  44, accepted appointment to the Company's Board of Directors in
March  1999.  Mrs.  Leysath's  term as a director  expires in 2001 at the Annual
Meeting of the  Stockholders.  Mrs.  Leysath has  previously  served on numerous
civic and charitable boards and committees in Las Vegas,  Nevada,  including the
American Heart  Association  Board, the Elementary  Education  Committee and the
Heritage Museum Committee.  From 1993 to 1995, Mrs. Leysath served as the Public
Relations/Marketing  Director  for the  Heart  Institute  of  Nevada  and as the
Business  Manager for Desert  Cardiology.  Currently,  Mrs. Leysath is an active
home trader in the securities market.

Continuing Directors - Class 2 (Term Expires 2002)

Nick Dettman,  56, has been a director of the Company since 1997. Mr.  Dettman's
term  as a  director  will  expire  at the  Company's  2002  Annual  Meeting  of
Stockholders.  He has been a pilot for Delta  Airlines over 33 years and is also
the owner and operator of Kalawai Plantation, a tropical flower farm in Hawaii.

Angela  Pirtle,  38, was elected to the Company's  Board of Directors in June of
1999.  Ms.  Pirtle's term will expire in the year 2002 at the Annual  Meeting of
the  Stockholders.  Since 1985,  Ms. Pirtle has worked as a licensed real estate
broker in San Diego, California.  In addition, Ms. Pirtle volunteers substantial
time to her community,  including acting as a youth ministry teacher, Girl Scout
leader,  and  Chairperson  for several  theatrical  groups.  Ms. Pirtle also has
worked for American Airlines since 1992.

Board Meetings and Committees

Board Meetings

During 1999, the Board of Directors held 9 meetings.

Committees

The  Executive   Committee  was  established   with  the  authority  to  approve
acquisitions,  financing,  and  disposition of  investments  for the Company and
execute certain  contracts and agreements,  including those related to borrowing
money by the Company.  Laura Cook  (Chair),  Wade Cook,  Angela  Pirtle,  Robert
Hondel, and Robin Anderson  (Vice-Chair,  and Secretary) served on the Executive
Committee during 1999. The Executive Committee did not meet in 1999.

The Audit Committee consisted of directors who were not employees of the Company
and other persons selected by the Board who were, in the opinion of the Board of
Directors,  free from any relationship  that would interfere with their exercise
of independent  judgment as Audit  Committee  members.  The Audit  Committee was
established with the authority to make recommendations concerning the engagement
of  independent   public   accountants,   review  with  the  independent  public
accountants  the plans and results of audit  engagements,  approve  professional
services  provided by such  accountants,  review the  independence of the public
accountants  retained,  and  review  the  adequacy  of  the  Company's  internal
accounting controls.  Nick Dettman (Chair), John Lang, Angela Pirtle, and Janice
Leysath  (Vice-Chair and Secretary)  served on the Audit Committee  during 1999.
The Audit Committee met once in 1999.


<PAGE>

The Compensations Committee consisted of directors who were not employees of the
Company.  The  Compensation  Committee was  established  to review the Company's
general compensation  policy,  establish the salaries of, and review the benefit
programs for, the Chairman, the President, and other Executive Officers, and for
those persons reporting directly to such persons,  as well as to approve certain
other significant  positions.  Greg Maxwell (Chair),  Janice Leysath, Joel Black
(Vice-Chair and Secretary) served on the Compensation Committee during 1999. The
Audit met once in 1999.

On November  14,  1999,  the Board of  Directors  met and amended the  Company's
Bylaws  abolishing  the  Executive  and  Compensation  committees as stand alone
committees.  Under the amended  Bylaws,  the Board of Directors  established one
standing committee called the Audit/Executive Committee.

The Audit/Executive Committee consists of directors who are not employees of the
Company and other  persons  selected by the Board who are, in the opinion of the
Board of Directors,  free from any relationship  that would interfere with their
exercise of independent judgment as Audit Committee Members. The Audit/Executive
Committee  possesses  the same  authority  and  responsibilities  as the  Audit,
Executive and Compensation  Committees had retained under the prior Bylaws.  The
members  of  the  Audit/Executive  Committee  are  as  follows:  Janice  Leysath
(Chairperson),  Nick Dettman,  Angela Pirtle, Gene Stevens,  and Joel Black. The
Audit/Executive Committee held its first meeting on March 15, 2000.

Compensation of Directors

The members of the Board of  Directors  are  compensated  for their  services as
follows:

<TABLE>
<S>                                                                                            <C>
  Annual retainer as a director.....................................................           $  10,000
  Annual retainer for membership on a standing committee............................           $   1,000
  Annual retainer as Chair of a standing committee..................................           $     500
  Reimbursement for all reasonable expenses incurred in
    attending Board or committee meetings...........................................           $     100 per
                                                                                                 diem, plus
                                                                                                 variable
                                                                                                 expenses.
</TABLE>

In addition,  each director is eligible to  participate  in the  Company's  1997
Incentive Stock Plan. See "--1997 Stock Incentive Plan."

Executive Officers

     In addition to the  directors  who also serve as  executive  officers,  the
following persons currently serve as executive officers.

Cynthia Britten,  35, the Company's Chief Financial  Officer,  who serves at the
pleasure of the Board, joined WCFC in July of 1997 as the Assistant  Controller.
In December of 1997,  Mrs.  Britten was promoted to  Controller of the Company's
subsidiaries,  and then  later in  January of 1999  became  the  Accounting  and
Finance  Manager.  Prior to working for WCFC, Mrs. Britten served as the on-site
Controller  for  Trucktown,  Inc.,  and was a Certified  Public  Accountant  for
Martin/Grambush  P.C. In 1988,  Mrs.  Britten  graduated from  Washington  State
University  with a Bachelor  of Arts  Degree in  Business  Administration.  Mrs.
Britten was certified as a public accountant in April of 1993.

Deborah Losse,  46, joined the Company in June of 1998 and has been an Assistant
to the  President  Over Seminars and Product  Development  since August of 1999.
Mrs. Losse also assists the other Executive Officers in the Company's  marketing
efforts. Mrs. Losse serves at the pleasure of the Board of Directors. Mrs. Losse
was the  Director  of the  Fortify  Your  Income  seminars  and the  Director of
Distribution  from June of 1998 to October of 1998, and then Director of Product
Development  from October of 1998 to June of 1999.  Additionally,  from November
1997 to June of 1998,  Mrs.  Losse worked for a company that  provided  speaking
services for SMIL. Prior


<PAGE>

to working for the  Company,  Mrs.  Losse took  approximately  one year off from
working, preceded by five years of employment at the Boeing Company.

Carl Sanders, 56, joined the Company in November 1997 and has been the Executive
Assistant to the  President  since  August of 1999.  Before  becoming  Executive
Assistant,  Mr. Sanders was a Vice President of Business  Development  (February
1998 to August of 1999),  and prior to that the Director of  Corporate  Security
(November 1997 to February 1998).  Mr. Sanders serves in his current position at
the pleasure of the Board of Directors.  For the past 26 years,  Mr. Sanders has
worked in the field of personal  and  corporate  security,  most  notably as the
Manager of Corporate  Security at Alaska Airlines,  Inc. in Seattle,  Washington
and as a U.S.  Secret  Service  Agent in Los Angeles,  California.  Mr.  Sanders
attended  California State University at Long Beach where he received a Bachelor
of Arts degree in Sociology.

Security Ownership Of Certain Beneficial Owners And Management

The following table sets forth information,  as of April 30, 2000, regarding the
beneficial  ownership of the  Company's  common stock by any person known to the
Company to be the beneficial  owner of more than five percent of the outstanding
common stock, by directors,  and by all directors and executive  officers of the
Company as a group.

<TABLE>
                                                                   Amount and Nature of
                                                                  Beneficial Ownership of         Percent of
                 Name and Address (1)                                 Common Stock(2)               Class
- -------------------------------------------------------         ----------------------------     -------------
<S>                                                                <C>                           <C>
Robin Anderson (7)..................................                         20,190                   *
Joel Black (5)......................................                             75                   *
Laura M. Cook (3)...................................                     41,351,185                  64.5%
Wade B. Cook (3)....................................                     41,351,185                  64.5%
Nick Dettman (4)....................................                        180,000                   *
Robert Hondel (8)...................................                        201,310
Janice Leysath (9)..................................                          1,000                   *
Angela Pirtle (10)..................................                                                  *
Gene Stevens........................................                          5,000
Daniel Wagner (6)...................................                          3,885                   *
All  current  directors  and  executive  officers as a                   41,779,340(11)              65.2%
     group (13 persons)
- -------------------------
* Represents less than 1%.
</TABLE>

(1)  Unless  otherwise  indicated,  the address for each beneficial owner is c/o
     Wade Cook Financial  Corporation,  14675 Interurban Avenue South,  Seattle,
     Washington 98168-4664.
(2)  Based on an  aggregate of  64,058,948  shares  outstanding  as of April 30,
     2000.
(3)  Includes (a)  8,517,745  shares of Common Stock owned of record by Mr. Cook
     directly; (b) 266,100 shares of Common Stock held in the name of Mr. Cook's
     individual  retirement  account;  (c) 800,000  shares held by the Wade Cook
     Family Trust; (d) 1,775,200  shares held by corporations  controlled by Mr.
     Cook;  (e) 295,000  shares held by a trust for Wade and Laura  Cook's minor
     children and (f) 29,697,140  shares owned by Wade B. Cook and Laura M. Cook
     Family Trust.
(4)  Represents 180,000 shares held by a company controlled by Mr. Dettman.
(5)  Represents 75 shares held by a company  controlled by Mr. Black.  Mr. Black
     also has the vested but unexercised option to purchase 22,500 shares of the
     Company's common stock at $0.50 per share.
(6)  Represents  3,885  shares held by company  controlled  by Mr.  Wagner.  Mr.
     Wagner also has the vested but unexercised option to purchase 22,500 shares
     of the Company's common stock at $0.50 per share.
(7)  Ms.  Anderson  has the vested but  unexercised  option to  purchase  42,500
     shares of the Company's common stock at $0.50 per share.
(8)  Mr. Hondel has the vested but unexercised  option to purchase 42,500 shares
     of the Company's common stock at $0.50 per share.
(9)  Ms. Leysath has the vested but unexercised option to purchase 20,000 shares
     of the Company's common stock at $0.50 per share.


<PAGE>

(10) Ms. Pirtle has the vested but unexercised  option to purchase 20,000 shares
     of the Company's common stock at $0.50 per share.

(11) Includes  7,995  shares of the  Company's  common  stock held by  executive
     officers.  Additionally, the Company's executive officers collectively have
     vested options to purchase 76,500 shares of the Company's common stock.

Section 16(a) Beneficial Ownership Reporting Compliance

     Not applicable.

Executive Compensation Summary of Cash and Certain Other Compensation

Summary Compensation Table

The table below shows, for the last three fiscal years, compensation paid to the
Company's Chief  Executive  Officer and the two most highly paid other executive
officers serving at fiscal year end whose total compensation  exceeded $100,000.
We refer to all these officers as the "Named Executive Officers."

<TABLE>
                           SUMMARY COMPENSATION TABLE

                  Annual Compensation                            Long Term Compensation
- ------------------- -------- ------------- ---------------- ----------- -------- ----------- ------- -----------------
                                                            Other
                                                            Annual      Restr    Option/     LTIP    Other Annual
Name and                      Salary                        Compen-     icted     SARs                Compensation
Principal Position    Year      ($)             Bonus       sation      Stock                                 ($)
- ------------------- -------- ------------- ---------------- ----------- -------- ----------- ------- -----------------

<S>                 <C>        <C>           <C>            <C>         <C>       <C>         <C>     <C>
Wade B. Cook        1999       299,376       3,937,214(1)      -          -         -         -
Chairman,           1998       245,000       7,489,000(1)      -          -         -         -          75(4)
President and       1997       238,000      10,004,500(1)      -          -         -         -          75
Chief Executive                                                                                          75
Officer
- ------------------- -------- ------------- ---------------- ----------- -------- ----------- ------- -----------------
Robin Anderson      1999        60,000          81,355(2)      -          -      42,500       -
Assistant to the    1998        59,000          81,500         -          -         -         -          75(4)
President Over      1997        91,000                         -          -         -         -          75
Sales and                                                                                                75
Marketing and
Director
- ------------------- -------- ------------- ---------------- ----------- -------- ----------- ------- -----------------
Robert Hondel       1999        99,152          10,000(3)      -          -      42,500       -
Director of Sales   1998       110,000          11,000         -          -         -          -         75(4)
for the Stock       1997       112,000          81,000         -          -         -          -         75
Market Institute                                                                                         75
of Learning, Inc.
and Director
- ------------------- -------- ------------- ---------------- ----------- -------- ----------- ------- -----------------
</TABLE>

(1)  Represents  royalties  accrued  by Mr.  Cook for the  licensing  of certain
     intellectual property rights to the Company. See "Certain Relationships and
     Related Transactions."
(2)  Represents  amounts paid to Ms.  Anderson for  commissions,  director fees,
     vacation pay, holiday pay and other employee benefits.
(3)  Represents amounts paid to Robert Hondel as director fees.
(4)  Represents  the  dollar  value of  annual  insurance  premiums  paid by the
     Company for term life insurance.

1997 Stock Incentive Plan

The Company's 1997 Stock  Incentive Plan (the "Plan")  provides for the granting
of stock bonuses,  stock options,  stock appreciation rights,  phantom stock and
other stock-based awards. The Plan is administered by the Board of

<PAGE>

Directors  which has the right to grant awards to eligible  participants  and to
determine the terms and  conditions of such grants,  including,  but not limited
to, the  vesting  schedule  and  exercise  price of the awards.  All  directors,
officers,  consultants  and other employees are eligible to receive awards under
the Plan. The Company filed the Plan on the Form S-8 to register the shares with
the Securities and Exchange Commission in August of 1999.

Option Grants In the Last Fiscal Year

The succeeding table lists options granted the Executive  Officers and Directors
as a incentive  bonus.  The grants were issued  under the  Company's  1997 Stock
Incentive Plan filed with the Securities and Exchange Commission on the Form S-8
and are as follows:

<TABLE>
                    Number of         Percent of
                    Securities        Total Options                                         Alternative to
Name                Underlying        Granted to        Exercise of       Expiration        (f) and (g)
                    Option Granted    Employees and     Base Price                          Grant date
                    (#)               Independent                                           value ($)(13)
                                      Contractors in
                                      Fiscal Year(12)
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
<S>                 <C>               <C>               <C>               <C>               <C>
Robin Anderson      2,5001            0.3%              $0.50             December 15,            187
                                                                          2001
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Robin Anderson      40,0002           5%                $0.50             December 15,          4,128
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Joel Black          2,5003            0.3%              $0.50             December 15,            187
                                                                          2001
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Joel Black          20,0004           2.5%              $0.50             December 15,          2,064
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Cynthia Britten     2,5001            0.3%              $0.50             December 15,            187
                                                                          2001
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Cynthia Britten     40,0005           5%                $0.50             December 15,          4,128
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Robert Hondel       2,5001            0.3%              $0.50             December 15,            187
                                                                          2001
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Robert Hondel       40,0006           5%                $0.50             December 15,          4,128
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Janice Leysath      20,0007           2.5%              $0.50             December 15,          2,064
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Deborah Losse       2,5001            0.3%              $0.50             December 15,          2,064
                                                                          2001
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Deborah Losse       20,00011          2.5%              $0.50             December 15,          2,064
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Angela Pirtle       20,0008           2.5%              $0.50             December 15,          2,064
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Carl Sanders        2,5001            0.3%              $0.50             December 15,            187
                                                                          2001
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Carl Sanders        20,0001           2.5%              $0.50             December 15,          2,064
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Daniel Wagner       2,5009            0.3%              $0.50             December 15,            187
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
Daniel Wagner       20,00010          2.5%              $0.50             December 15,          2,064
                                                                          2002
- ------------------- ----------------- ----------------- ----------------- ----------------- -----------------
</TABLE>


<PAGE>

1.   Represents  options  issued to the named  party in  his/her  capacity  as a
     Company employee.
2.   Represents an option to purchase 20,000 shares in Ms.  Anderson's  capacity
     as Director of the Company,  and an option to purchase 20,000 shares in Ms.
     Anderson's capacity as a member of the Company's Management.
3.   Represent  options  issued to the named  party in  his/her  capacity  as an
     independent contractor.
4.   Represents an option to purchase  20,000 shares in Mr. Black's  capacity as
     Director of the Company.
5.   Represents an option to purchase 20,000 shares in Mrs.  Britten's  capacity
     as Chief Financial Officer of the Company, and an option to purchase 20,000
     shares in Ms. Britten's capacity as a member of the Company's Management.
6.   Represents an option to purchase 20,000 shares in Mr. Hondel's  capacity as
     Director of the  Company,  and an option to purchase  20,000  shares in Mr.
     Hondel's capacity as a member of the Company's Management.
7.   Represents an option to purchase 20,000 shares in Mrs.  Leysath's  capacity
     as Director of the Company.
8.   Represents an option to purchase 20,000 shares in Mrs. Pirtle's capacity as
     Director of the Company.
9.   Represent  options  issued to the named  party in  his/her  capacity  as an
     independent contractor.
10.  Represents an option to purchase 20,000 shares in Mr. Wagner's  capacity as
     Director of the Company.
11.  Represents an option to purchase 20,000 shares in Mrs.  Losse's capacity as
     a member of the Company's Management.
12.  This column has been amended from the  Company's  Annual Report on the Form
     10-K to avoid potential confusion  associated with the presentation of this
     information.
13.  The Values  assigned  to each  reported  option on this table are  computed
     using the Black-Scholes  option pricing model. The calculations for options
     assume a risk-free  rate of return of 6.1%,  which  represents the yield of
     United States  Treasury Notes on the option grant date. The calculation for
     the above grant date also assumes a 98% volatility;  however,  there can be
     no assurance as to the actual  volatility of the Company's  common stock in
     the  future.   The  calculations  also  assume  no  dividend   pay-out,   a
     straight-line,  and an average  expected  life of 2.71 years.  In assessing
     these  option  values,  it  should  be  kept in mind  that no  matter  what
     theoretical  value is placed on the stock option on the date of grant,  its
     ultimate  value will  depend on the market  value of the  Company's  common
     stock at a future date. The  fair-market  value of the common stock assumed
     in these calculations is $0.2188.


Aggregated  Option  Exercises  In Last  Fiscal Year And Fiscal  Year-End  Option
Values

No option  contracts were signed during the year ended December 31, 1999, and as
a result none of the parties had a vested interest in the options until the year
2000.

Board Compensation Committee Report on Executive Compensation.

The Board of  Directors  in  conjunction  with the  Compensation  Committee  was
responsible  for  establishing   compensation   policy  and   administering  the
compensation  programs of the Company's  executive  officers.  In November 1999,
these  responsibilities were assumed by a new Executive Audit Committee.  During
1999, the Company  maintained its existing  policies on compensation with regard
to employees,  directors, and executive officers. Generally, the compensation of
employees,  directors,  and executive  officers and the terms of employment have
been set solely by Mr. Cook.

Mr. Cook,  the Company's  CEO,  currently has an employment  agreement  with the
Company  which  began  in 1997  and set to  expire  in  June of the  year  2000.
Consequently,  neither the Company's Compensation Committee nor has the Board of
Directors met to review Mr. Cook's annual compensation.

Report of the Board of Directors on Executive Compensation

Employment Agreements

The  compensation  and  benefits  for 1999 for the  majority of Named  Executive
Officers were  determined  by oral  employment  agreements  (except as otherwise
noted  below).  No  executive  officer,  other than Wade B.  Cook,  named in the
Executive  Compensation  section of this Proxy Statement had written  employment
contracts.  The  terms of  employment  agreements  for all  executive  officers,
whether oral or written, were negotiated by Mr. Cook.


<PAGE>

Mr.  Cook's  employment  agreement  for 1997 through 2000 was  negotiated by the
Company's  General  Counsel.  The  terms of the  agreement  were  determined  by
considering the compensation of  similarly-situated  Chief Executive Officers in
the Pacific  Northwest  region of the United States.  In 1999, the  Compensation
Committee  reviewed  Mr.  Cook's  employment   agreement  and  found  it  to  be
reasonable. In 1999, the Compensation Committee also reviewed Mr. Cook's royalty
agreement, but did not have enough information to determine its reasonableness.

Compensation Of Chief Executive Officer

Pursuant  to an  Employment  Agreement  effective  as of July 1, 1997,  Mr. Cook
serves as the Company's  Chief  Executive  Officer and President.  The agreement
provides  for a  three-year  term in which Mr. Cook will  receive an annual base
salary of $240,000 for the year ended June 30, 1998, $265,000 for the year ended
June 30, 1999 and $299,000 in for the year ended June 30, 2000.  Under the terms
of the agreement,  Mr. Cook may receive  additional bonuses for work as approved
by the Board of  Directors.  To date,  no such  bonuses  have been  requested or
approved.  In addition,  Mr. Cook is entitled to  reimbursement  for  reasonable
travel and business entertainment expenses authorized by the Company, as well as
certain fringe benefits.

In addition to a base salary, Mr. Cook currently receives from the Company a ten
percent  (10%) royalty on net revenues  derived from books  authored by Mr. Cook
and sold by the Company. Mr. Cook also is entitled to a royalty of the lesser of
5% or $5,000,000 on the Company's gross sales of all other products  licensed by
him.

Members of the Board of Directors:       Robin Anderson        Robert T. Hondel
                                         Joel Black            Janice Leysath
                                         Wade B. Cook          Angela Pirtle
                                         Laura M. Cook         Gene Stevens
                                         Nick Dettman          Dan Wagner


Compensation Committee Interlocks and Insider Participation

None.

Certain Relationships And Related Transactions

On March 2, 1999, Mr. Cook and the Company entered into a Publishing  Agreement,
effective  February 1, 1996,  which gives the Company  certain rights to promote
and sell  materials  authored  by Mr.  Cook.  Under the terms of the  Publishing
Agreement,  Mr. Cook is entitled to receive a ten percent  (10%)  royalty on the
net  revenues  attributable  to  the  sale  of  published  materials.  In  1999,
$93,027.32 was paid under the contract.

The Company has an Open-ended  Product  Agreement  with Mr. Cook,  most recently
amended on March 15, 2000, that gives the Company a non-exclusive license to use
Mr. Cook's products,  intellectual property,  name, image, identity,  trademarks
and trade symbols. Under the terms of the Open-ended Product Agreement, Mr. Cook
is entitled to receive the lesser of $5,000,000  or 5% of gross sales.  In 1999,
Mr. Cook had accrued approximately $3 million in royalties under the Agreement.

On December 15, 1999,  the Company  entered into an  Assignment  Agreement  with
Never Ending  Wealth,  L.P., a corporation  controlled by Mr. Cook, in which Mr.
Cook was assigned all right,  title,  and interest in Certain  Promissory  Notes
held by several of the Company's wholly owned subsidiaries. The Promissory Notes
have an aggregate value determined to be $786,337.67.  The Promissory Notes were
assigned in  satisfaction  of  $786,337.67  in royalties owed to Mr. Cook by the
Company.  The obligator on the Promissory Notes is Newstart Auto Centres,  Inc.,
an automotive leasing Company in which Mr. Cook presently owns a 50% interest.

During 1999, the Company paid an aggregate of $62,415.40 to companies controlled
by  Scott  Scheuerman,  Mr.  Cook's  brother-in-law,  primarily  as  vendors  of
business, office support and registered agent services provided to the Company's
customers. Of the monies paid to companies controlled by Mr. Scheuerman, $33,000
represents the transfer of a Company owned automobile.


<PAGE>

During 1999, the Company paid salaries and other  compensation  to its executive
officers as set forth under "Executive Compensation."

Performance Graph

                 COMPARISON OF 30 MONTH CUMULATIVE TOTAL RETURN*
                        AMONG WADE COOK FINANCIAL CORP.,
              THE NASDAQ FINANCIAL INDEX AND THE RUSSELL 2000 INDEX

                               [PERFORMANCE GRAPH]

<TABLE>
                                                                   Cumulative Total Return
                                                                   -----------------------
                                             6/97             12/97             12/98            12/99
<S>                                          <C>              <C>               <C>               <C>
WADE COOK FINANCIAL CORP                     100.00           685.31            71.67             30.27
RUSSELL 2000                                 100.00           114.79            107.38           105.78
NASDAQ FINANCIAL                             100.00           125.94            122.25           120.89
</TABLE>

*    $100  invested  on 6/30/97 in stock or index -  including  reinvestment  of
     dividends - fiscal year ending December 31

The preceding graph compares the Company's  cumulative total stockholder  return
on its  common  stock  for a period  beginning  on June 30,  1997 and  ending on
December 31, 1999,  with the  cumulative  total return of the Russell 2000 Index
and the Nasdaq Financial Index. The graph assumes that $100 was invested on June
30, 1997 in the Company's common stock and in the stated indices. The comparison
assumes that all dividends are reinvested.

                              SHAREHOLDER PROPOSALS

Under Rule  14a-8(3) of the  Securities  and  Exchange  Commission,  stockholder
proposals intended for inclusion in next year's proxy statement must be directed
to the Corporate Secretary at Wade Cook Financial Corporation,  14675 Interurban
Avenue South, Seattle,  Washington 98168-4464,  and must be received by February
1, 2001. Any stockholder proposal for next year's annual meeting submitted after
February  1, 2001 will not be  considered  as filed on a timely  basis  with the
Company under SEC Rule 14a-4(c)(1). For proposals that are not timely filed, the
Company retains  discretion to vote the proxies it receives.  For proposals that
are timely  filed,  the Company  retains  discretion to vote proxies it receives
provided (1) the Company includes in its proxy statement advice on the nature of
the proposal and how it intends to exercise  its voting  discretion  and (2) the
proponent does not issue a proxy statement.

                              INDEPENDENT AUDITORS

Miller & Company LLP,  Certified  Public  Accountants,  served as the  Company's
independent   auditors  for  the  fiscal  year  ended  December  31,  1999.  The
appointment of independent  public  accountants is made annually by the Board of
Directors.  The  Board  has  chosen to  reappoint  Miller &  Company  LLP as its
independent  public  auditors for the fiscal year 2000.  Miller & Company LLP is
not expected to be present at the year 2000 Annual  Stockholders'  Meeting,  and
consequently will not be available to make statements or answer questions.

                             SOLICITATION OF PROXIES

The proxy card  accompanying  this proxy  statement is solicited by the Board of
Directors.  Proxies may be solicited by officers,  directors and other employees
of the Company, none of whom will receive any additional  compensation for their
services.  Solicitations  of  proxies  may  be  made  personally,  or  by  mail,
telephone,  telegraph,  facsimile  or  messenger.  The Company  will pay persons
holding  shares of common stock in their names or in the names of nominees,  but
not owning such shares  beneficially,  such as brokerage houses, banks and other
fiduciaries, for the


<PAGE>

expense of forwarding  soliciting  materials to their  principals.  All costs of
soliciting proxies will be paid by the Company.


                                  OTHER MATTERS

The Company is not aware of any other  business to be acted upon at the meeting.
If other business  requiring a vote of the  stockholders  should come before the
meeting,  the holders of the  proxies  will vote in  accordance  with their best
judgment.

May 12, 2000


A copy of the  Company's  Annual  Report  on Form  10-K for  fiscal  year  1999,
containing  information  on  operations,  filed with the Securities and Exchange
Commission is available at the Company's web-site  www.wadecook.com or upon oral
or written request. For all written and oral requests the contact information is
as  follows:  Investor  Relations,   Wade  Cook  Financial  Corporation,   14675
Interurban Avenue South, Seattle, Washington 98168-4664, (206) 901-3136.


<PAGE>


PROXY

                  For the Annual Meeting of the Stockholders of
                         WADE COOK FINANCIAL CORPORATION


          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

     The undersigned  hereby appoints Wade B. Cook and Troy Romero,  and each of
them, with full power of  substitution,  as proxies to vote the shares which the
undersigned is entitled to vote at the Annual Meeting of Stockholders to be held
on June 8, 2000 and at any adjournment thereof.

                (Continued and to be signed on the reverse side)







<PAGE>
WADE COOK
FINANCIAL CORPORATION

P.O. BOX 9079
FARMINGDALE, NY  11735                  IMPORTANT - PLEASE SIGN AND RETURN THIS
                                        PROXY PROMPTLY.  When shares are held by
                                        joint tenants, both should sign.  When
                                        signing as an attorney, executor,
                                        administrator, trustee or guardian,
                                        please give full title as such.  If a
                                        corporation, please sign in full
                                        corporate name by President or other
                                        authorized officer.  If a partnership,
                                        please sign in partnership name by an
                                        authorized person.



TO VOTE, MARK BLOCKS BELOW IN BLUE
OR BLACK INK AS FOLLOWS:                    KEEP THIS PORTION FOR YOUR RECORDS
- --------------------------------------------------------------------------------
                                            DETACH AND RETURN THIS PORTION ONLY


              THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED


WADE COOK FINANCIAL CORPORATION

<TABLE>

I plan to attend the meeting.           [   ]


Vote On Directors                              FOR       WITHH0LD        FOR ALL        Except vote withheld from
                                               ALL         ALL           EXCEPT         following nominee(s) listed
                                                                                        in space below
<S>                                            <C>        <C>            <C>            <C>
1.  Election of Directors:
     01) Robin Anderson, 02) Joel Black        [   ]      [   ]          [   ]         ---------------------------------
     03) Robert Hondel, and 04) Dan Wagner


Vote On Proposals
                                                FOR       AGAINST       ABSTAIN
2.  Ratification of Director Gene Stevens      [   ]       [   ]         [   ]

</TABLE>


This proxy,  when properly signed will be voted in the manner directed herein by
the undersigned  stockholder.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR THE ELECTION OF THE NOMINEES NAMED IN PROPOSAL 1 AND FOR PROPOSAL 2.


- ---------------------------------

- ---------------------------------  ----         ------------------------- ----
Signature [PLEASE SIGN WITHIN BOX] Date         Signature (Joint Owners)  Date




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