AMERICAN SPORTS HISTORY INC
10QSB, 1996-09-18
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1
                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

[X]  Quarterly Report Under Section 13 or 15(d) of the Securities Exchange Act
     of 1934

     For the quarterly period ended June 30, 1996

[ ]  Transition Report Under Section 13 or 15(d) of the Securities Exchange
     Act of 1934

     For the transition period from _____________ to ____________

                       Commission file number: 33-55254-46

                      AMERICAN SPORTS HISTORY INCORPORATED
       -----------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

            Nevada                                              87-0485307
- -------------------------------                           ----------------------
(State or other jurisdiction of                              (I.R.S. Employer
 incorporation or organization)                           Identification Number)

                 18-I Heritage Drive, Chatham, New Jersey 07928
       -----------------------------------------------------------------
                    (Address of principal executive offices)

         Issuer's telephone number, including area code: (201) 635-0665

                                 Not applicable
       -----------------------------------------------------------------
   (Former name, former address and former fiscal year, if changed since last
                                    report.)

     Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
                             Yes __X__   No _____

     As of June 30, 1996, the issuer had 11,894,862 shares of its common stock
issued and outstanding or to be issued.

Transitional Small Business Disclosure Format:
                             Yes _____   No __X__

Total sequentially numbered pages in this document:  17.


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<PAGE>   2
               AMERICAN SPORTS HISTORY INCORPORATED AND SUBSIDIARY

                                      INDEX

PART I.   FINANCIAL INFORMATION

     Item 1.  Financial Statements

              Condensed Consolidated Balance Sheets (Unaudited) -
              As of December 31, 1995 and June 30, 1996

              Condensed Consolidated Statements of Operations (Unaudited) -
              Three Months and Six Months Ended June 30, 1995 and 1996 and
              Cumulative from May 1, 1995

              Condensed Consolidated Statements of Cash Flows (Unaudited) -
              Six Months Ended June 30, 1995 and 1996 and Cumulative from May 1,
              1995

              Condensed Consolidated Statements of Shareholders' Equity
              (Deficiency) -
              For the Period January 1, 1995 through June 30, 1996

              Notes to Condensed Consolidated Financial Statements (Unaudited) -
              Three Months and Six Months Ended June 30, 1995 and 1996 and
              Cumulative from May 1, 1995

     Item 2.  Management's Discussion and Analysis or Plan of Operation

PART II.  OTHER INFORMATION

     Item 6.  Exhibits and Reports on Form 8-K

SIGNATURES


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<PAGE>   3
               AMERICAN SPORTS HISTORY INCORPORATED AND SUBSIDIARY
                          (A Development Stage Company)
                CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)

<TABLE>
<CAPTION>
                                                                     June 30,      December 31,
                                                                       1996            1995
                                                                    -----------     ---------
<S>                                                                 <C>             <C>      
                                     ASSETS

CURRENT ASSET
  Cash                                                              $     1,693     $   6,626
                                                                    -----------     ---------
      TOTAL CURRENT ASSET                                                 1,693         6,626
                                                                    -----------     ---------

OTHER ASSETS
  Prepaid royalties (Note 3)                                            137,500
  Film library (Note 3)                                                  30,000
  Other assets                                                            8,442         8,442
                                                                    -----------     ---------
      TOTAL OTHER  ASSETS                                               175,942         8,442
                                                                    -----------     ---------
                                                                    $   177,635     $  15,068
                                                                    ===========     =========
                    LIABILITIES AND SHAREHOLDERS' DEFICIENCY

CURRENT LIABILITIES
  Accounts payable and accrued expenses                             $   195,139     $  85,839
  Due to officer                                                        132,853
  Liability from sales of common stock subsequently
    rescinded                                                            22,260        24,900
  Income taxes payable from discontinued operations                      32,000        32,000
                                                                    -----------     ---------
      TOTAL  CURRENT LIABILITIES                                        382,252       142,739
                                                                    -----------     ---------
SHAREHOLDERS' DEFICIENCY (Note 4)
  Common stock, $.001 par value; authorized - 25,000,000 shares;
    issued and outstanding - 10,296,112 shares at December 31,
    1995 and 11,894,862 shares at June 30, 1996                          11,895        10,297
  Additional paid-in capital                                          1,098,486       485,084
  Accumulated deficit (deficit  of $1,230,601 accumulated
    since May 1, 1995)                                               (1,314,998)     (623,052)
                                                                    -----------     ---------
      TOTAL SHAREHOLDERS' DEFICIENCY                                   (204,617)     (127,671)
                                                                    -----------     ---------
                                                                    $   177,635     $  15,068
                                                                    ===========     =========
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       3
<PAGE>   4
              AMERICAN SPORTS HISTORY INCORPORATED AND SUBSIDIARY
                          (A Development Stage Company)
           CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
                    THREE MONTHS ENDED JUNE 30, 1995 AND 1996

<TABLE>
<CAPTION>
                                                          1995            1996
                                                      -----------     ------------
<S>                                                   <C>             <C>          
REVENUE
   Interest                                           $               $         69
                                                      -----------     ------------
EXPENSES
   General and administrative                                              104,477
   Consulting fees                                        150,000           33,300
   Write-off of advances to terminated acquisition         80,856
   Write-off of advances to related party                 431,751
                                                      -----------     ------------
             TOTAL EXPENSES                               662,607          137,777
                                                      -----------     ------------
LOSS FROM CONTINUING OPERATIONS                          (662,607)        (137,708)

LOSS FROM DISCONTINUED OPERATIONS,                       (249,063)
                                                      -----------     ------------
NET LOSS                                              $  (911,670)    $   (137,708)
                                                      ===========     ============
NET LOSS PER COMMON SHARE
   Loss from continuing operations                    $      (.11)    $       (.01)
   Loss from discontinued operations                         (.04)
                                                      -----------     ------------
   Net loss                                           $      (.15)    $       (.01)
                                                      ===========     ============
WEIGHTED AVERAGE NUMBER OF COMMON
   SHARES OUTSTANDING  (Note 1)                         6,000,000       11,890,000
                                                      ===========     ============
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       4
<PAGE>   5
               AMERICAN SPORTS HISTORY INCORPORATED AND SUBSIDIARY
                          (A Development Stage Company)
           CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
                     SIX MONTHS ENDED JUNE 30, 1995 AND 1996
                         AND CUMULATIVE FROM MAY 1, 1995

<TABLE>
<CAPTION>
                                                                                         Cumulative
                                                                                            from
                                                                                           May 1,
                                                             1995            1996           1995
                                                          ----------     -----------     -----------
<S>                                                       <C>            <C>             <C>         
REVENUE
   Interest                                               $              $       163     $       425
                                                          ----------     -----------     -----------
EXPENSES
   General and administrative                                                306,133         612,194
   Promotion  (Note 3)                                                       100,000         100,000
   Consulting fees                                           150,000         285,800         437,800
   Write-off of advances to terminated acquisition            80,856                          80,856 
   Write-off of advances to related party                    431,751   
   Interest                                                                      176             176
                                                          ----------     -----------     -----------
             TOTAL EXPENSES                                  662,607         692,109       1,231,026
                                                          ----------     -----------     -----------
LOSS FROM CONTINUING OPERATIONS                             (662,607)       (691,946)     (1,230,601)

LOSS FROM DISCONTINUED OPERATIONS                           (199,502)
                                                          ----------     -----------     -----------
NET LOSS                                                  $ (862,109)    $  (691,946)    $(1,230,601)
                                                          ==========     ===========     ===========
NET LOSS PER COMMON SHARE
   Loss from continuing operations                        $     (.11)    $      (.06)
   Loss from discontinued operations                            (.03)
                                                          ----------     -----------
   Net loss                                               $     (.14)    $      (.06)
                                                          ==========     ===========
WEIGHTED AVERAGE NUMBER OF COMMON
   SHARES OUTSTANDING  (Note 1)                            6,000,000      11,890,000
                                                          ==========     ===========
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       5
<PAGE>   6
               AMERICAN SPORTS HISTORY INCORPORATED AND SUBSIDIARY
                          (A Development Stage Company)
      CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY (DEFICIENCY) (UNAUDITED)
         YEAR ENDED DECEMBER 31, 1995 AND SIX MONTHS ENDED JUNE 30, 1996

<TABLE>
<CAPTION>
                                                                                                          Retained
                                                 Average            Common Stock                          Earnings
                                                  Price      ----------------------      Additional     (Accumulated
                                    Dates       Per Share      Shares       Amount    Paid-in Capital     Deficit)         Total
                                 -----------    ---------    ----------    --------   ---------------   ------------    -----------
<S>                              <C>              <C>        <C>           <C>          <C>              <C>            <C>
BALANCE, December 31, 1994                                    5,000,000    $  5,000     $    (4,000)     $   546,856    $   547,855

Shares issued to pre-merger
shareholders                                                  1,000,000       1,000           4,000                           5,000 

Sale of common stock                6/95          $ .34         410,912         411         139,545                         139,956

Shares issued for services        7/95-9/95       $ .02       3,192,500       3,193          50,732                          53,925
 
Sale of common stock              7/95-9/95       $ .50         125,000         125          62,375                          62,500

Shares issued for services       10/95-12/95      $ .38         440,000         440         168,560                         169,000

Sale of common stock             10/95-12/95      $ .50         127,700         128          63,872                          64,000

Net loss for the year ended
December 31, 1995                                                                                         (1,169,908)    (1,169,908)
                                                             ----------     -------     -----------      -----------    -----------
BALANCE, December 31, 1995                                   10,296,112      10,297         485,084         (623,052)      (127,671)

Shares issued for services       1/96-3/96        $ .44         390,000         390         169,610                         170,000

Shares issued for assets         1/96-3/96        $ .25         420,000         420         104,580                         105,000

Sale of common stock             1/96-3/96        $ .50         525,000         525         259,475                         260,000

Net loss for the three months
ended March 31, 1996                                                                                        (554,238)      (554,238)
                                                             ----------     -------     -----------      -----------    -----------
BALANCE, March 31, 1996                                      11,631,112      11,632       1,018,749       (1,177,290)      (146,909)

Shares issued for assets         4/96-6/96        $ .25         250,000         250          62,250                          62,500

Sale of common stock, net of
costs                            4/96-6/96        $1.27          13,750          13          17,487                          17,500

Net loss for the three months
ended June 30, 1996                                                                                        (137,708)      (137,708)
                                                             ----------     -------     -----------      -----------    -----------
BALANCE, June 30, 1996                                       11,894,862     $11,895     $ 1,098,486      $(1,314,998)   $  (204,617)
                                                             ==========     =======     ===========      ===========    ===========
</TABLE>

     See accompanying notes to condensed consolidated financial statements.





                                                                 6
<PAGE>   7
               AMERICAN SPORTS HISTORY INCORPORATED AND SUBSIDIARY
                          (A Development Stage Company)
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                     SIX MONTHS ENDED JUNE 30, 1995 AND 1996
                         AND CUMULATIVE FROM MAY 1, 1995

<TABLE>
<CAPTION>
                                                                                            Cumulative
                                                                                               from
                                                                                               May 1,
                                                                  1995           1996           1995
                                                                ---------     ---------     -----------
<S>                                                             <C>           <C>           <C>        
CASH FLOWS FROM OPERATING ACTIVITIES
    Loss from continuing operations                             $(662,607)    $(691,946)    $(1,230,601)
    Adjustments to reconcile loss from continuing operations
      to net cash used in operating activities:
           Write-off of advances to related party                 431,751
           Shares of common stock issued for services                           170,000         392,925
           Changes in operating assets and liabilities:
               (Increase) decrease in -
                    Other assets                                                                 (5,000)
               Increase (decrease) in -
                    Reserve for advances with respect to 
                      terminated acquisition                        1,056
                    Accounts payable and accrued expenses          75,000       109,300         145,300
                    Due to officer                                              106,000         106,000
                                                                ---------     ---------     -----------
     Net cash used in continuing operations                      (154,800)     (306,646)       (591,376)
     Net cash provided by discontinued operations                  (7,613)
                                                                ---------     ---------     -----------
     Net cash provided by (used in) operating activities         (162,413)     (306,646)       (591,376)
                                                                ---------     ---------     -----------
CASH FLOWS FROM FINANCING ACTIVITIES
   Loan from officer                                                             26,853          26,853
   Sale of common stock, net of costs                             139,956       277,500         543,956
   Liability from sales of common stock
        subsequently rescinded                                     24,900        (2,640)         22,260
                                                                ---------     ---------     -----------
              Net cash provided by financing activities           164,856       301,713         593,069
                                                                ---------     ---------     -----------
NET INCREASE (DECREASE) IN CASH                                     2,443        (4,933)          1,693

CASH, Beginning of period                                           6,600         6,626
                                                                ---------     ---------     -----------
CASH, End of period                                             $   9,043     $   1,693     $     1,693
                                                                =========     =========     ===========
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       7
<PAGE>   8
               AMERICAN SPORTS HISTORY INCORPORATED AND SUBSIDIARY
                          (A DEVELOPMENT STAGE COMPANY)
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
            THREE MONTHS AND SIX MONTHS ENDED JUNE 30, 1995 AND 1996
                         AND CUMULATIVE FROM MAY 1, 1995

1.  ORGANIZATION AND BASIS OF PRESENTATION

Organization - The Company was organized on August 9, 1990 as National
Logistics, Inc. National Logistics, Inc. changed its name to Fans Holdings, Inc.
on June 30, 1995, and subsequently to American Sports History Incorporated
("ASH") on September 20, 1995. On August 21, 1995, ASH acquired 100% of the
capital stock of Infinet, Inc., a Delaware corporation ("Infinet"). As used in
this document, the "Company" refers to ASH and its subsidiary, Infinet, unless
the context indicates otherwise.

Basis of Presentation - For accounting purposes, the acquisition of Infinet by
ASH has been treated as a recapitalization of Infinet, with Infinet as the
acquiror (reverse acquisition). ASH had no assets or operations prior to May
1995. The historical financial statements prior to August 21, 1995 are those of
Infinet. The business of Infinet has historically been investing and consulting,
but in conjunction with its acquisition by ASH, the Company commenced the
business of publishing a variety of nostalgic sports magazines effective May 1,
1995. Accordingly, the historical operations of Infinet have been classified as
discontinued operations. Although planned principal operations have commenced,
since the Company has not yet generated any revenues from operations, the
Company is still considered to be in the development stage, and therefore
cumulative results of operations and cash flows have been presented.

     The accompanying consolidated financial statements are unaudited but, in
the opinion of management of the Company, contain all adjustments necessary to
present fairly the financial position at June 30, 1996, the results of
operations for the three months and six months ended June 30, 1995 and 1996 and
cumulative from May 1, 1995, and the changes in cash flows for the six months
ended June 30, 1995 and 1996 and cumulative from May 1, 1995. These adjustments
are of a normal recurring nature. The consolidated balance sheet as of December
31, 1995 is derived from the Company's audited financial statements. The
accompanying consolidated financial statements include the operations of ASH and
its wholly-owned subsidiary, Infinet. All significant intercompany accounts and
transactions have been eliminated in consolidation.

     Certain information and footnote disclosures normally included in financial
statements that have been prepared in accordance with generally accepted
accounting principles have been condensed or omitted pursuant to the rules and
regulations of the Securities and Exchange Commission, although management of


                                       8
<PAGE>   9
the Company believes that the disclosures contained in these financial
statements are adequate to make the information presented therein not
misleading. For further information, refer to the consolidated financial
statements and notes thereto included in the Company's Annual Report on Form
10-KSB for the fiscal year ended December 31, 1995, as filed with the Securities
and Exchange Commission.

     The results of operations for the three months and six months ended June
30, 1996 are not necessarily indicative of the results of operations to be
expected for the full fiscal year ending December 31, 1996.

Net Loss Per Common Share - In August 1995, ASH issued new shares of common
stock in consideration for the acquisition of Infinet, in a transaction which
has been accounted for as a reverse acquisition. As a result, net loss per
common share for the three months and six months ended June 30, 1995 is
presented on a pro forma basis, and has been calculated as if the previously
issued and the new common shares had been outstanding during the three months
and six months ended June 30, 1995. Net loss per common share for the three
months and six months ended June 30, 1996 is calculated based on the weighted
average number of common shares outstanding.

2.  GOING CONCERN

Significant Operating Loss - The Company incurred a net loss of $1,169,908 for
the year ended December 31, 1995, resulting in an accumulated deficit of
$623,052 and a shareholders' deficiency of $127,671 at December 31, 1995. For
the six months ended June 30, 1996, the Company incurred a net loss of $691,946,
resulting in an accumulated deficit of $1,314,998 and a shareholders' deficiency
of $204,617 at June 30, 1996.

     The Company will require a minimum of $5,000,000 of operating capital
through December 1997 to implement its business plan of publishing a variety of
nostalgic sports magazines. The Company intends to raise this operating capital
through the sale of its equity securities. However, there can be no assurances
that the Company will be successful in raising sufficient operating capital on a
timely basis, at an acceptable cost, and under acceptable terms and conditions
in order to implement its business plan. To the extent that the Company is
unable to raise the necessary operating capital, it will not be able to
implement its business plan, and it will have to curtail or cease operations. In
addition, even if the Company does raise sufficient operating capital through
the sale of its equity securities, there can be no assurances that the net
proceeds will be sufficient to enable the Company to develop its new line of
business to a level where it will generate profits and cash flows from
operations.


                                       9
<PAGE>   10
     The accompanying financial statements have been prepared on a going concern
basis, which contemplates the realization of assets and satisfaction of
liabilities in the normal course of business. The accompanying financial
statements do not include any adjustments relating to the recoverability of the
recorded assets or the classification of the liabilities that might be necessary
should the Company be unable to continue as a going concern.

3.  ACQUISITION OF OTHER ASSETS

Film Library - On January 30, 1996, the Company acquired a film library
consisting of 16 hours of sports footage film and license rights to use 36 hours
of footage from the Historical Footage film library (not related to sports) in
exchange for 120,000 shares of the Company's restricted common stock. The
Company also agreed to issue up to an additional 120,000 shares of common stock
in the event that the initial 120,000 shares are not sufficient to generate
$600,000 of proceeds to the seller. The Company valued the 120,000 shares of
common stock at estimated fair value of $.25 per share, and recorded the
aggregate value of such shares of $30,000 as film library.

Prepaid Royalties - On January 12, 1996, the Company entered into a licensing
agreement with National Football League Alumni, Inc. ("NFLA") relating to the
Company's use of certain trademarks owned or beneficially owned by NFLA. The
license agreement is for the period beginning January 1, 1995 and ending on
December 31, 2001. The Company will pay NFLA an amount equal to 8% of all "Net
Sales" of licensed products sold during the term of the license agreement with a
minimum royalty of $1,500,000. The Company issued 300,000 shares of its common
stock and agreed to issue additional shares, not to exceed 300,000 shares, to
cover future royalty payments to NFLA. The Company is obligated to file a
registration statement covering such shares with the Securities and Exchange
Commission, which has not yet been done. The Company valued the 300,000 shares
of common stock issued to NFLA at estimated fair value of $.25 per share, and
recorded the aggregate value of such shares of $75,000 as prepaid royalties.

     On May 28, 1996, the Company entered into a licensing agreement with Gage
Marketing Group, LLC ("Gage"), an exclusive agent for the NFLA. The Company paid
$100,000 for the right to be the presenting sponsor of the January 1996 NFLA
Alumni Player of the Year Awards Dinner. Gage granted the Company rights to the
video footage of that dinner. Gage also granted the Company the rights to
sponsor future dinners and market the video footage of those dinners. The
initial term is for the period beginning May 15, 1996 and ending on May 14,
2001. The Company will pay Gage an amount equal to 8% of all "Net Sales" of
licensed products with a minimum royalty of $1,250,000. The Company issued
250,000 shares of its common stock to cover future royalty payments to Gage and
agreed to pay $600,000 in cash for the


                                       10
<PAGE>   11
rights to be the presenting sponsorship of the dinners, payable $100,000 by
September 15, 1996, $100,000 by November 15, 1996 and $100,000 on each of
September 1, 1997, 1998, 1999 and 2000. Upon request by Gage, the Company is
obligated to file a registration statement covering such shares with the
Securities and Exchange Commission. The Company valued the 250,000 shares of
common stock issued to Gage at estimated fair value of $.25 per share, and
recorded the aggregate value of such shares of $62,500 as prepaid royalties.

4.  ISSUANCE OF COMMON STOCK

     During the six months ended June 30, 1996, the Company issued 1,335,000
shares of common stock. Of such amount, 670,000 shares were issued in
conjunction with the NFLA and the Gage agreements and the acquisition of the
Nobles film library and were valued at $167,500, 538,750 shares of common stock
were sold for net proceeds of $277,500, and 390,000 shares of common stock were
issued for services rendered to officers, employees and consultants and were
valued at $170,000.

5.  LEGAL PROCEEDINGS

     On June 30, 1996, a Default Judgment was entered against Infinet, the
Company's wholly-owned subsidiary, and Vincent M. Nerlino, the President and
principal shareholder of the Company. Mr. Nerlino has filed a Motion to Set
Aside the Entry of Default (the "Motion") and Infinet filed a similar motion on
September 4, 1996. Mr. Nerlino has filed briefs on his Motion and is currently
awaiting the setting of a date for a hearing on such Motion.

     The entry of the Default Judgment is the result of a Cross- Complaint filed
by William Brin, the former President of Fans Publishing, Inc., against Infinet,
Jeane Hays Nerlino, the wife of Vincent M. Nerlino and the former sole
stockholder of Infinet, and Vincent M. Nerlino, a former director and
shareholder of Fans Publishing, Inc., among others, in Superior Court of
Arizona, Maricopa County, Case No. CV 95-18275. The Cross-Complaint seeks
indemnification should any award be obtained in the underlying suit (the
"Complaint") together with punitive and compensatory damages according to proof
and attorneys' fees.

     The Complaint was filed by Dr. Craig B. Pearson against Fans Publishing,
Inc., Mr. Nerlino, Mrs. Nerlino, Mr. Brin, Mr. Bianchi and others, alleging,
among other things, fraudulent sale of securities, breach of contract, fraud and
breach of fiduciary duties. Dr. Pearson is seeking, among other things, actual
damages of $600,000, punitive damages, and attorneys' fees.

     The court proceeding is in an early stage and no discovery procedures have
begun. The Company, Infinet, Mr. Nerlino, Mrs.


                                       11
<PAGE>   12
Nerlino and Mr. Bianchi deny any wrongdoing and intend to vigorously defend
their actions. However, there is no assurance that they will be successful in
their respective defenses. The Company is in the development stage and has
minimal resources so that any substantial settlement or verdict against the
Company, Mr. Nerlino and/or Mr. Bianchi would have a material adverse effect on
the Company.

     On August 2, 1996, attorneys for Robert T. Wheeler ("Wheeler") notified the
Company that a complaint would be filed against it, Mr. Nerlino and Mrs.
Nerlino, among others, in the Superior Court of the State of Arizona in and for
the County of Maricopa, unless Wheeler's $200,000 equity investment in the
Company, plus interest and costs, was immediately returned. Wheeler is demanding
rescission of his investment based upon an allegation that the Company failed to
timely register Wheeler's securities with the Securities and Exchange
Commission. Settlement negotiations are currently being held between the Company
and Wheeler. However, there is no assurance that this matter will be
satisfactorily resolved without a lawsuit being filed. Although the Company
denies any wrongdoing and, if a lawsuit is filed, it will vigorously defend
against it, there is no assurance that the Company will be successful in its
defense. A verdict against the Company, if a lawsuit is filed in this matter,
would have a material adverse effect upon the Company.


                                       12
<PAGE>   13
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

Overview:

     Effective August 21, 1995, ASH acquired Infinet. For accounting purposes,
the acquisition of Infinet by ASH has been treated as a recapitalization of
Infinet, with Infinet as the acquiror (reverse acquisition). The historical
financial statements prior to August 21, 1995 are those of Infinet. The business
of Infinet has historically been investing and consulting, but in conjunction
with its acquisition by ASH, the Company commenced efforts to publish a variety
of nostalgic sports magazines. Accordingly, the historical operations of Infinet
have been classified as discontinued operations. Although planned principal
operations have commenced, since the Company has not yet generated any revenues
from operations, the Company is still considered to be in the development stage.

Statements of Operations:

Three Months Ended June 30, 1995 and 1996 -

     During the three months ended June 30, 1996, general and administrative
expenses were $104,477, and consisted of office expenses, legal and accounting
fees and travel and entertainment. Consulting fees of $33,300 consisted of fees
to consultants, employees and officers for services rendered.

     During the three months ended June 30, 1995, consulting fees of $150,000
consisted of a fee for services rendered by Capital General Corporation with
respect to the Company's terminated acquisition of Fans Publishing, Inc. and the
completed acquisition of Infinet. The write-off of advances to terminated
acquisition of $80,856 and the write-off of advances to related party of
$431,751 consisted of non-interest bearing advances to Fans Publishing, Inc.
made by ASH and Infinet, respectively, that were determined to be uncollectible
and were charged to operations during the three months ended June 30, 1995.

     During the three months ended June 30, 1996, the Company had a net loss of
$137,708. During the three months ended June 30, 1995, the Company had a net
loss of $911,670, consisting of a loss from continuing operations of $662,607
and a loss from discontinued operations of $249,063.

Six Months Ended June 30, 1995 and 1996 -

     During the six months ended June 30, 1996, general and administrative
expenses were $306,133, and consisted of office expenses, legal and accounting
fees and travel and entertainment. Consulting fees of $285,800 consisted of fees
to consultants, employees and officers for services rendered. Promotion expenses


                                       13
<PAGE>   14
of $100,000 consisted of the contractual costs relating to the January 1996 NFLA
Alumni Player of the Year Awards Dinner.

     During the six months ended June 30, 1995, consulting fees of $150,000
consisted of a fee for services rendered by Capital General Corporation with
respect to the Company's terminated acquisition of Fans Publishing, Inc. and the
completed acquisition of Infinet. The write-off of advances to terminated
acquisition of $80,856 and the write-off of advances to related party of
$431,751 consisted of non-interest bearing advances to Fans Publishing, Inc.
made by ASH and Infinet, respectively, that were determined to be uncollectible
and were charged to operations during the six months ended June 30, 1995.

     During the six months ended June 30, 1996, the Company had a net loss of
$691,946. During the six months ended June 30, 1995, the Company had a net loss
of $862,109, consisting of a loss from continuing operations of $662,607 and a
loss from discontinued operations of $199,502.

Financial Condition - June 30, 1996:

Liquidity and Capital Resources -

     The Company will require a minimum of $5,000,000 of operating capital
through December 1997 to implement its business plan of publishing a variety of
nostalgic sports magazines. The Company intends to raise this operating capital
through the sale of its equity securities. However, there can be no assurances
that the Company will be successful in raising sufficient operating capital on a
timely basis, at an acceptable cost, and under acceptable terms and conditions
in order to implement its business plan. To the extent that the Company is
unable to raise the necessary operating capital, it will not be able to
implement its business plan, and it will have to curtail or cease operations. In
addition, even if the Company does raise sufficient operating capital through
the sale of its equity securities, there can be no assurances that the net
proceeds will be sufficient to enable the Company to develop its new line of
business to a level where it will generate profits and cash flows from
operations.

     During the six months ended June 30, 1996, the Company issued 1,335,000
shares of common stock. Of such amount, 670,000 shares were issued in
conjunction with the NFLA and the Gage agreements and the acquisition of the
Nobles film library and were valued at $167,500, 538,750 shares of common stock
were sold for net proceeds of $277,500, and 390,000 shares of common stock were
issued for services rendered to officers, employees and consultants and were
valued at $170,000.

     For information regarding threatened and pending litigation in which the
Company is involved, see "NOTE 5. LEGAL PROCEEDINGS" of the Notes to Condensed
Consolidated Financial Statements. A


                                       14
<PAGE>   15
substantial settlement or verdict against the Company in any of these matters
would have a material adverse effect on the Company.

     Management of the Company believes that it will be able to sustain limited
operations during the year ending December 31, 1996, with the cash resources
generated by the continuing sale of small amounts of common stock, and through
management's ability to control discretionary expenditures. Except for the
Company's employment agreement with its President and the contract with Gage,
the Company has no fixed expenses. The Company intends to defer the cash payment
of compensation to officers until such time as the Company has adequate working
capital and/or cash flow. The Company intends to continue to issue shares of its
common stock to officers, employees and consultants for services rendered to
conserve working capital.


                                       15
<PAGE>   16
                           PART II. OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (a)  Exhibits:

       Exhibit
       Number    Description
       ------    -----------

        10.1     Licensing Agreement between American Sports History
                 Incorporated and the National Football League Alumni, Inc.
                 dated January 12, 1996, previously filed as Exhibit 10.1 to the
                 Company's Annual Report on Form 10-KSB for the fiscal year
                 ended December 31, 1995, and incorporated herein by reference
                 thereto.

        10.2     Purchase Agreement between American Sports History Incorporated
                 and Vernon Nobles dated February 2, 1996, previously filed as
                 Exhibit 10.2 to the Company's Annual Report on Form 10-KSB for
                 the fiscal year ended December 31, 1995, and incorporated
                 herein by reference thereto.

        10.3     Licensing Agreement between American Sports History
                 Incorporated and Gage Marketing Group, LLC dated May 28, 1996,
                 previously filed as Exhibit 10.3 to the Company's Annual Report
                 on Form 10-KSB for the fiscal year ended December 31, 1995, and
                 incorporated herein by reference thereto.

        27       Financial Data Schedule (electronic filing only)

         (b)  Reports on Form 8-K:

              Three Months Ended June 30, 1996 - None


                                       16
<PAGE>   17
                                   SIGNATURES

     In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned thereunto duly
authorized.

                             AMERICAN SPORTS HISTORY INCORPORATED
                             ------------------------------------
                                         (Registrant)

                                  /s/ VINCENT M. NERLINO
Date:  September 16, 1996    By:  _______________________________
                                  Vincent M. Nerlino
                                  President
                                  (Duly authorized officer and
                                   principal financial officer)


                                       17

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONDENSED CONSOLIDATED UNAUDITED FINANCIAL STATEMENTS INCLUDED IN THE
COMPANY'S QUARTERLY REPORT ON FORM 10-QSB FOR THE QUARTERLY PERIOD ENDED JUNE
30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                           1,693
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                 1,693
<PP&E>                                               0
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 177,635
<CURRENT-LIABILITIES>                          382,252
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        11,895
<OTHER-SE>                                   (216,512)
<TOTAL-LIABILITY-AND-EQUITY>                   177,635
<SALES>                                              0
<TOTAL-REVENUES>                                   163
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 176
<INCOME-PRETAX>                              (691,946)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (691,946)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (691,946)
<EPS-PRIMARY>                                    (.06)
<EPS-DILUTED>                                        0
        

</TABLE>


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