AMERICAN ANNUITY GROUP INC
S-2/A, 1995-05-01
INSURANCE CARRIERS, NEC
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       As filed with the Securities and Exchange Commission on May 1, 1995
                                                      Registration No. 33-57259
        
                                                                        
                                                                          
                        SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                  ______________
   
                                AMENDMENT NO. 3 TO
                                     FORM S-2
                              REGISTRATION STATEMENT
                                      Under
                            The Securities Act of 1933
    
                                  ______________

                           AMERICAN ANNUITY GROUP, INC.

               Delaware                                           06-1356481
          (State or other jurisdiction of                       (IRS Employer
          incorporation or organization)               Identification Number)

                              250 East Fifth Street
                              Cincinnati, Ohio 45202
                                  (513) 333-5300
          (Address, including zip code, and telephone number, including
             area code, of registrant's principal executive offices)

                                __________________


                                 Mark F. Muething
               Senior Vice President, General Counsel and Secretary
                           American Annuity Group, Inc.
                              250 East Fifth Street
                             Cincinnati, Ohio  45202
                                  (513) 333-5515
       (Name, address, including zip code, and telephone number, including
                         area code, of agent for service)
                               ___________________
                                               
     Approximate date of commencement of proposed sale to the public:   As soon
   as practicable after the effective date of this registration statement.
                               ____________________

     If any of the securities being registered  on this form are to be  offered
   on a delayed or continuous basis  pursuant to Rule 415 under the  Securities
   Act of 1933, check the following box.  [X]


     If the registrant elects  to deliver its latest annual report  to security
   holders,  or a  complete and  legible  facsimile thereof,  pursuant to  Item
   11(a)(1) of this form, check the following box.  [ ]

                                 _______________


     The registrant hereby  amends this registration statement on  such date or
   dates as may be necessary to  delay its effective date until the  registrant
   shall file a further amendment which specifically states that this registra-
   tion statement shall thereafter become effective in accordance with  Section
   8(a) of the  Securities Act of 1933,  as amended, or until  the registration



   statement  shall become  effective on  such date  as the  Commission, acting
   pursuant to said Section 8(a), may determine.
                                                                               
                                                                               
        
   <PAGE>
                           AMERICAN ANNUITY GROUP, INC.

             Cross Reference Sheet Showing Location in Prospectus of
               Information Required by Items of Part I of Form S-2


    1.   Forepart of Registration Statement
         and Outside Front Cover Page of Pro-  Outside Front Cover Page
         spectus . . . . . . . . . . . . . .
    2.   Inside Front and Outside Back Cover
         Pages of Prospectus . . . . . . . .   Inside Front Cover Page;  

    3.   Summary Information, Risk Factors
         and Ratio of Earnings to Fixed        Investment Considerations
         Charges . . . . . . . . . . . . . .

    4.   Use of Proceeds   . . . . . . . . .   Use of Proceeds
    5.   Determination of Offering Price . .   Not Applicable

    6.   Dilution  . . . . . . . . . . . . .   Not Applicable
    7.   Selling Security Holders  . . . . .   Not Applicable

    8.   Plan of Distribution  . . . . . . .   Outside Front Cover Page; The
                                               Plan

    9.   Description of Securities to be Reg-  Description of Common Stock
         istered . . . . . . . . . . . . . .
    10.  Interests of Named Experts and Coun-  Legal Matters; Experts
         sel . . . . . . . . . . . . . . . .

    11.  Information With Respect to the Reg-  Information Regarding AAG
         istrant . . . . . . . . . . . . . .
    12.  Incorporation of Certain Information
         by                                    Available Information; Docu-
         Reference . . . . . . . . . . . . .   ments Incorporated by Reference

    13.  Disclosure of Commission Position on
                                               Not Applicable
         Indemnification for Securities Act
         Liabilities . . . . . . . . . . . .

   <PAGE>
   PROSPECTUS
                           AMERICAN ANNUITY GROUP, INC.
                                                             

                  1,000,000 SHARES OF COMMON STOCK, $1 PAR VALUE

                   1994 GREAT AMERICAN LIFE INSURANCE COMPANY 
                            AGENT STOCK PURCHASE PLAN
                                                             
   
     Shares of Common  Stock, par value $1  per share (the "Common  Stock"), of
   American Annuity Group,  Inc. ("AAG") are hereby offered  to agents of Great
   American  Life  Insurance Company  ("GALIC")  pursuant to  AAG's  1994 Great
   American Life Insurance Company Agent Stock Purchase Plan (the "Plan").  The
   price to be paid for Common Stock  pursuant to the Plan is equal to 92.5% of
   the  fair  market value  of  such shares.   See  "Summary  of Plan--Purchase
   Price".  The Common Stock is listed on the New York Stock Exchange under the
   symbol "AAG".  On April 28, 1995, the last reported sale price of the Common
   Stock on the New York Stock Exchange Composite Tape was $10.00 per share.
    
     AAG's  principal executive  office is  located at  250 East  Fifth Street,
   Cincinnati, Ohio 45202 and its telephone number is (513) 333-5300.

     See "Investment Considerations" for  a discussion of certain factors  that
   prospective investors should consider prior to a purchase of Common Stock.
                                                             

          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
            SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
                OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY 
                       REPRESENTATION TO THE CONTRARY IS A
                                 CRIMINAL OFFENSE.

                                                             

     No person is authorized to give any information or to make any representa-
   tions other than those contained in this Prospectus or the documents
   incorporated by reference herein and, if given or made, such information or
   representation must not be relied upon as having been authorized.  This
   Prospectus does not constitute an offer to sell or a solicitation of an
   offer to buy any securities other than the securities offered by this
   Prospectus or an offer to sell or a solicitation of an offer to buy such
   securities in any jurisdiction to any person to whom it is unlawful to make
   such offer solicitation in such jurisdiction.  Neither the delivery of this
   Prospectus nor any sale made hereunder shall, under any circumstances,
   create any implication that there has been no change in the affairs of AAG
   since the date of this Prospectus, or that the information herein is correct
   as of any time since such date.

                                                             
   
                  The date of this Prospectus is May ___, 1995.
    
   <PAGE>
                                TABLE OF CONTENTS

                                                                           Page


   AVAILABLE INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . .    1

   DOCUMENTS INCORPORATED BY REFERENCE . . . . . . . . . . . . . . . . . .    1

   INFORMATION REGARDING AAG . . . . . . . . . . . . . . . . . . . . . . .    2

   USE OF PROCEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2

   SUMMARY OF PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3

   INVESTMENT CONSIDERATIONS . . . . . . . . . . . . . . . . . . . . . . .    6

   DESCRIPTION OF COMMON STOCK . . . . . . . . . . . . . . . . . . . . . .    7

   LEGAL MATTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7

   EXPERTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8




   <PAGE>
                              AVAILABLE INFORMATION

     AAG is subject to the informational requirements of the Securities
   Exchange Act of 1934 and in accordance therewith files reports and other
   information with the Securities and Exchange Commission (the "Commission"). 
   Such reports, proxy statements and other information filed by AAG with the
   Commission can be inspected and copied at the public reference facilities
   maintained by the Commission at 450 Fifth Street, N.W., Washington, D.C.
   20549 and at the Regional Offices of the Commission at 7 World Trade Center,
   New York, New York 10048 and Northwestern Atrium Center, 500 West Madison
   Street, Suite 1400, Chicago, Illinois 60661-2511.  Copies of such material
   can also be obtained from the Public Reference Section of the Commission at
   450 Fifth Street, N.W., Washington, D.C. 20549 at prescribed rates.  Such
   reports, proxy statements and other information concerning AAG may also be
   inspected at the offices of the New York Stock Exchange.  Additional
   updating information with respect to the Plan and the shares of Common Stock
   offered hereby may be provided in the future to participants in the Plan by
   means of appendices to this Prospectus.

     AAG has filed with the Commission a Registration Statement under the
   Securities Act of 1933 with respect to the Common Stock offered hereby. 
   This Prospectus does not contain all of the information set forth in the
   Registration Statement and the exhibits thereto, certain portions of which
   have been omitted pursuant to the rules and regulations of the Commission. 
   The information so omitted may be obtained from the Commission's principal
   office in Washington, D.C. upon payment of the fees prescribed by the
   Commission. 

                       DOCUMENTS INCORPORATED BY REFERENCE

     AAG's Annual Report for the year ended December 31, 1994 filed with the
   Commission (File No. 1-11632) is incorporated by reference into this
   Prospectus.

   <PAGE>
                            INFORMATION REGARDING AAG

     AAG is a holding company whose only material asset is the capital stock of
   GALIC.  GALIC is engaged principally in the sale of tax-deferred annuities
   to employees of qualified, not-for-profit organizations under Section 403(b)
   of the Internal Revenue Code.

     Accompanying this Prospectus is AAG's most recent annual report on Form
   10-K.  Recipients of this Prospectus are urged to read the accompanying
   documents carefully.

                                 USE OF PROCEEDS

     To the extent that Common Stock acquired pursuant to the Plan is purchased
   on the open market, AAG will not receive any proceeds.  Pursuant to the
   Plan, AAG may issue shares directly to agents participating in the Plan.  In
   that event, AAG will use the proceeds from the sale of such shares of Common
   Stock for general corporate purposes.

   <PAGE>
                                 SUMMARY OF PLAN

   Introduction

     The Plan was adopted by the AAG Board of Directors on October 11, 1994. 
   The Plan will provide agents of GALIC ("Eligible Agents"), the ability to
   acquire or increase ownership interests in AAG.  The purpose of the Plan is



   to assist GALIC in attracting and retaining qualified agents and providing
   additional incentives to Eligible Agents.

     The following summary of the principal provisions of the Plan does not
   purport to be complete and is subject to, and is qualified in its entirety
   by reference to, the full text of the Plan, which is included in this
   Prospectus as Attachment No. 1.

   Administration

     The Plan will be administered by a committee of the AAG Board of Directors
   consisting of at least three members (the "Committee").  Subject to the
   provisions of the Plan, the Committee has full discretionary authority to
   interpret the Plan, to issue rules for administering the Plan, to change,
   alter, amend or rescind such rules, and to make all other determinations,
   interpretations and decisions.  All actions of the Committee shall be final
   and conclusive.  No member of the Board of Directors or the Committee shall
   be liable for any action, determination or omission taken or made in good
   faith with respect to the Plan or any right granted thereunder.

     The AAG Board of Directors has designated the Organization and Policy
   Committee to administer the Plan.  As of the date hereof, the members of the
   Committee were Ronald F. Walker (Chairman), Ronald G. Joseph and Alfred W.
   Martinelli.  Each member of the Committee serves at the pleasure of the AAG
   Board of Directors.

   Participation in the Plan

     Each Eligible Agent may participate in the Plan by filing with GALIC an
   election to purchase form (the "Form") (such Eligible Agents who elect to
   participate in the Plan are hereinafter referred to as "Participating
   Agents").  The Form must specify the date on which participation is to
   commence, which may not be retroactive.  The Form may authorize specified
   annuity commission deductions.  In addition, Participating Agents may make
   lump-sum payments to be used to purchase shares of Common Stock pursuant to
   the Plan.  All regular commission deductions and lump-sum contributions
   shall be recorded in a non-interest bearing account which AAG shall estab-
   lish for Participating Agents (the "Share Purchase Account").

   <PAGE>
   Calculation of Shares Purchased

     Each Participating Agent having funds in his or her Share Purchase Account
   on a Purchase Date (as defined in the Plan) shall be deemed, without any
   further action, to have been granted and exercised on such Purchase Date,
   the option to purchase the number of whole and fractional shares of Common
   Stock which the funds in his or her Share Purchase Account would purchase at
   the Purchase Price (as hereafter defined), subject to certain limitations,
   on such Purchase Date.

   Purchase Price

     The Purchase Price for each whole or fractional share shall be 92.5% of
   the fair market value of such whole or fractional share on the Purchase
   Date.  GALIC will pay the remaining 7.5% of the fair market value.

     Fair market value shall be the mean of the high and low sales prices of
   the Common Stock on the Purchase Date on the New York Stock Exchange
   Composite Tape (or the principal market in which the shares are traded, if
   the Common Stock is not listed on the New York Stock Exchange on such date),
   or, if the Common Stock is not traded on such Date, the mean of the high and
   low sales prices of the Common Stock on the next preceding day on which
   sales were made.  If the Common Stock is purchased in market transactions,
   fair market value means the actual purchase price of the Common Stock
   acquired, plus commissions and other acquisition expenses.

   <PAGE>
   Restrictions on Transfer

     No Participating Agent shall be entitled to sell or withdraw any Common
   Stock purchased under the Plan during the two (2) calendar years following
   the date of purchase of such Common Stock.

   Limitation on Purchase of Shares

     No Participating Agent may purchase in excess of ten thousand (10,000)
   shares under this Plan in any calendar year.

   Summary of Federal Income Tax Consequences

     The following is a summary of the principal anticipated Federal income tax
   consequences of transactions under the Plan based on current Federal income
   tax laws and interpretations thereof.  This summary does not take into
   account possible changes in such laws or interpretations, including amend-
   ments to applicable statutes or regulations or changes in judicial or
   administrative rulings, some of which may have retroactive effect.  The
   summary does not purport to address all aspects of the possible Federal
   income tax consequences of transactions under the Plan and is not intended
   as tax advice to any person. This summary is not intended to be exhaustive
   and does not describe state or local tax consequences.  PARTICIPANTS ARE
   URGED TO CONSULT THEIR TAX ADVISORS REGARDING POTENTIAL STATE AND LOCAL TAX
   CONSEQUENCES, AS WELL AS FEDERAL INCOME TAX CONSEQUENCES THAT MAY BE
   PERTINENT TO THEIR INDIVIDUAL TAX SITUATIONS.

     Section 83 of the Internal Revenue Code of 1986, as amended ("the Code")
   and the regulations thereunder govern the tax consequences of purchases of
   Common Stock pursuant to the Plan.  Code Section 83 establishes:  (1)
   whether a transfer results in income to the recipient, (2) the time at which
   the recipient recognizes income; (3) the amount of the income recognized by
   the recipient; and (4) the timing and amount of the transferor's deduction.

     The Code provides that inclusion in income, and therefore the incidence of
   taxation, is delayed when stock is subject to a substantial risk of forfei-
   ture and restrictions on transferability.  At such time when a substantial
   risk of forfeiture is no longer present, or when stock is freely transfer-
   able, inclusion in income and the incidence of taxation will be triggered. 
   As described below, Common Stock acquired pursuant to the Plan is not
   subject to a substantial risk of forfeiture.  Common Stock acquired by a
   Participating Agent under the Plan is subject to a restriction on transfer
   for two (2) years.  However, ownership of such Common Stock becomes fully
   vested on the relevant Purchase Date.  Thus, it can be expected that
   recipients of Common Stock under the Plan will include in income the amount
   by which the fair market value of
   <PAGE>
   the Common Stock on the Purchase Date exceeds the purchase price to the
   Participating Agent.  This income will be recognized by the Participating
   Agent in the taxable year in which the purchase occurs.

     The basis in the stock to the Participating Agent is the Purchase Price of
   the Common Stock plus the amount recognized as ordinary income by the
   Participating Agent.  The holding period begins on the Purchase Date.  If
   the Participating Agent subsequently disposes of the stock, the recipient
   will recognize capital gain or loss, provided that the stock is a capital
   asset in the Participating Agent's hands, which is usually the case.

   Deduction to Company

     GALIC will be entitled to deduct the exact amount that a Participating
   Agent includes in income upon purchase of Common Stock.  GALIC will be
   entitled to this deduction in the taxable year in which the Participating
   Agent recognizes income.

                            INVESTMENT CONSIDERATIONS

     The following factors and other information described herein should be
   carefully considered prior to purchasing the Common Stock offered hereby.

   Restrictions on Transfer

     Shares of Common Stock purchased pursuant to the Plan may not be trans-
   ferred for two (2) years following the date of purchase.  See "Summary of
   Plan--Restrictions on Transfer".

   Environmental Matters Involving AAG

     AAG has certain continuing obligations with respect to the investigation
   and cleanup of hazardous substances disposed of or spilled by AAG's former
   electronic component manufacturing operations, at facilities still owned by
   AAG and facilities transferred in connection with sales of certain opera-
   tions, as well as at disposal sites operated by third parties.  In addition,
   AAG has indemnified the purchasers of its former operations for the cost of
   such activities.  Based on the annual costs incurred by AAG over the past
   several years and discussions with its independent environmental consul-
   tants, management believes that reserves for such cleanup activities are
   sufficient in all material respects to satisfy the known liabilities.  See
   "Information Regarding AAG".


   <PAGE>
   Liability Related to Former Operations

     In 1991, AAG identified possible deficiencies in procedures for reporting
   quality assurance information to the Defense Electronics Supply Center
   ("DESC") with respect to AAG's former manufacturing operations.  Over the
   last several years, AAG has been engaged in negotiations with the United
   States Government with respect to settlement of claims the Government might
   have arising out of the reporting deficiencies.  Based on these negotia-
   tions, AAG believed it had sufficient reserves to cover the estimated
   settlement amount.  In March 1995, AAG received notification from the
   Government indicating additional reporting deficiencies.  AAG is in the
   process of evaluating this information and is unable to ascertain the
   validity of these new claims on the amounts involved.  It is impossible to
   determine the impact, if any, of these alleged claims on AAG and its
   financial condition.

                           DESCRIPTION OF COMMON STOCK

     AAG has 100,000,000 shares of $1 par value Common Stock authorized. 
   Holders of Common Stock are entitled to one vote per share.  As of March 1,
   1995, there were 39,141,080 shares outstanding.

     Holders of Common Stock are entitled to receive dividends out of funds
   legally available therefor if, when and as declared by the AAG Board of
   Directors in its discretion; and upon liquidation, dissolution or winding up
   of AAG to share ratably in assets of AAG lawfully available for distribution
   to holders of Common Stock.  Holders of Common Stock do not have any
   preemptive rights.


     The shares of Common Stock offered hereby, when issued in accordance with
   the Plan, will be fully paid and non-assessable and listed on the New York
   Stock Exchange.

                                  LEGAL MATTERS

     The validity of the shares of Common Stock offered hereby has been passed
   on for AAG by Mark F. Muething, Esq., Senior Vice President, General Counsel
   and Secretary of AAG.  Mr. Muething is a full-time employee of AAG and as of
   March 1, 1995 owned 3,279 shares of Common Stock.

   <PAGE>
                                     EXPERTS

     The consolidated financial statements of AAG appearing in AAG's annual
   report (Form 10-K) for the year ended December 31, 1994, have been audited
   by Ernst & Young LLP, independent auditors, as set forth in their report
   thereon, included therein and incorporated herein by reference.  Such
   consolidated financial statements are incorporated herein by reference in
   reliance upon such report given upon the authority of such firm as experts
   in accounting and auditing.


   <PAGE>






                                 Attachment No. 1




                      GREAT AMERICAN LIFE INSURANCE COMPANY


                            AGENT STOCK PURCHASE PLAN





                            (Adopted October 11, 1994)



   <PAGE>
                      GREAT AMERICAN LIFE INSURANCE COMPANY

                            AGENT STOCK PURCHASE PLAN

                            (Adopted October 11, 1994)


   (1)    PURPOSE

     The  purpose of  the Great  American  Life Insurance  Company Agent  Stock
   Purchase Plan  (the "Plan")  is to  enable agents  of   Great American  Life
   Insurance Company (the "Company") to acquire or increase ownership interests
   in American Annuity Group, Inc. ("Parent"), the parent of the Company,  on a
   basis that will encourage them to perform at increasing levels of effective-
   ness and  use their best efforts to promote  the growth and profitability of
   the Company  and Parent.  This is to be done by providing agents a continued
   opportunity  to purchase  shares of  the Parent's  Common Stock,  One Dollar
   ($1.00) par  value ("Shares"),  from the  Parent through  periodic offerings
   commencing  January  1, 1995  or  as  soon  as practicable  thereafter  (the
   "Effective  Date").   For  this  purpose, except  as  otherwise provided  in
   Section (18),  the maximum  aggregate number of  Shares which  Participating
   Agents (defined in  Section (4) below)  may purchase under  the Plan is  One
   Million (1,000,000).

   (2)    ADMINISTRATION

     (a)  The  Plan  shall be  administered  by  a committee  of  the Board  of
   Directors of the Parent  designated by  the Board of Directors (the "Commit-
   tee"), consisting of  at least  Three (3)  members.   All Committee  members
   shall serve, and may be removed, at the pleasure of the Board of Directors.

     (b)  For purposes of administration of the Plan, a majority of the members
   of the Committee (but not less than Two (2)) eligible to serve as such shall
   constitute a quorum, and any  action taken by a majority of such  members of
   the Committee present at  any meeting at which a quorum  is present, or acts
   approved in writing by a majority of such members of the Committee, shall be
   the acts of the Committee.

     (c)  Subject to the provisions of the  Plan, the Committee shall have full
   discretionary authority to  interpret the Plan, to issue  rules for adminis-
   tering the Plan, to change, alter, amend or rescind such  rules, and to make
   all other determinations necessary or appropriate for  the administration of
   the Plan.  All determinations, interpretations and constructions made by the
   Committee pursuant to this Section shall be final and conclusive.  No member
   of the  Board of Directors or the Committee  shall be liable for any action,
   determination or omission  taken or made in  good faith with respect  to the
   Plan or any right granted hereunder.

     (d)  The Committee will engage a  bank trust department or other financial
   institution as  agent (the  "Plan Agent") to  perform custodial  and record-
   keeping functions for the Plan, such as holding record title to the partici-
   pating  agents' Share  certificates,  maintaining  an individual  investment
   account for each such agent and providing periodic account status reports to
   such agents.

     (e)  The Committee  shall have  full discretionary  authority to  delegate
   ministerial functions to management of the Company or the Parent.
   <PAGE>
   (3)    ELIGIBLE AGENTS

     All agents  of the  Company, and  of such of  its Subsidiaries  as may  be
   designated for such  purpose from time  to time by  the Committee, shall  be
   eligible to participate in the Plan ("Eligible Agents").

   (4)    ELECTION TO PARTICIPATE

     Each Eligible Agent may participate in the Plan by filing with the Company
   an election to purchase form (the "Form").  Eligible  Agents who so elect to
   participate  in  the  Plan  are hereinafter  referred  to  as "Participating
   Agents".   The  Form  must specify  the date  on which  participation  is to
   commence, which  may not be  retroactive.  The Form  may authorize specified
   commission deductions.  In addition, Participating Agents may  make lump-sum
   payments to be used to  purchase Shares pursuant to  the Plan.  All  regular
   commission deductions and lump-sum contributions shall be recorded in a non-
   interest bearing account which the  Parent shall establish for Participating
   Agents (the "Share Purchase Account").

     All funds recorded in the Share Purchase Account may be used by the Parent
   for any corporate purpose, subject to the right of a Participating  Agent to
   withdraw  at any time an  amount equal to the  balance accumulated in his or
   her Share Purchase Account upon withdrawal from participation in the Plan as
   described in Section (7)  below.  Funds recorded in Share  Purchase Accounts
   shall not be required to be segregated from any funds of the Parent.

   (5)    DEDUCTION CHANGES

     A  Participating Agent  may at any  time increase  or decrease his  or her
   commission deduction by filing a new Form.  The change will become effective
   as soon as  practicable after receipt of  the Form.  A  commission deduction
   change (which shall include any increase  or decrease) may not be made  more
   than twice during any calendar year.

   (6)    LIMITATION ON PURCHASE OF SHARES

     No Participating Agent  may be granted  a right to  purchase in excess  of
   Ten Thousand (10,000) Shares under this Plan in any calendar year.

   (7)    WITHDRAWAL OF FUNDS

     A Participating Agent may at any time prior to a Purchase Date (defined in
   Section (8) below)  and for any  reason withdraw  from participation in  the
   Plan, in  which case  the entire  balance accumulated  in his  or her  Share
   Purchase Account shall be paid to him or her as soon as practicable thereaf-
   ter.  Partial withdrawals will not be permitted.

   <PAGE>
   (8)    METHOD OF PURCHASE AND INVESTMENT ACCOUNTS

     The term "Share Purchase  Period" shall mean a period of  One (1), Two (2)
   or Three (3)  calendar months,  as determined  by the Committee.   The  term
   "Purchase Date" as used in the Plan shall mean the last business day of each
   Share  Purchase Period  (or as  soon as  practicable thereafter)  commencing
   after the Effective Date.   Each Participating Agent having funds  in his or
   her Share Purchase Account on a  Purchase Date shall be deemed, without  any
   further action,  to have  been granted on  such Purchase  Date, and  to have
   exercised on such Purchase Date, the option to purchase  the number of whole
   and fractional Shares which the funds  in his or her Share Purchase  Account
   would  purchase at  the  Purchase  Price (as  hereinafter  defined) on  such
   Purchase Date,  subject to  the  Share limitation  in  Section (1)  and  the
   restrictions set forth in Section (6).  Such option will be deemed exercised
   if  the  Participating Agent  does  not  withdraw such  funds  prior to  the
   Purchase Date.  All Shares  so purchased (including fractional Shares) shall
   be immediately credited to a  separate Investment Account established by the
   Plan Agent for each  Participating Agent.  At  no time will AAG or  GALIC be
   considered to be the owner of any Shares acquired pursuant to the Plan.  The
   Plan Agent  shall hold in its name  or the name of its  nominee all certifi-
   cates for  Shares purchased  until Shares are  withdrawn by  a Participating
   Agent pursuant to Section (10) below.  No risk of forfeiture to the Partici-
   pating  Agent exists  once  the shares  are purchased  and  credited to  the
   Investment Account.

     All cash dividends paid with respect to the whole and fractional Shares in
   a Participating Agent's Investment Account  shall, unless otherwise directed
   by the Committee, be credited to his or her Investment Account  and used, in
   the  same  manner as  commission deductions,  to purchase  additional Shares
   under the Plan on the next Purchase Date, subject to the Share limitation in
   Section (1)  and the  restrictions set  forth  in Section  (6).   Shares  so
   purchased shall be added to the  Shares held for the Participating Agent  in
   his or her Investment Account.

   (9)    PURCHASE PRICE

     The Purchase Price for each whole or fractional Share  shall be Ninety-Two
   and One-Half  Percent (92.5%)  of the  fair market  value of  such whole  or
   fractional  Share on  the Purchase Date  (as defined in  Section (8) above),
   provided that  the Purchase  Price shall in  no event  be less than  the par
   value of such Share.

     Fair  market value shall be the  mean of the high  and low sales prices of
   such Shares on  the Purchase Date on  the New York Stock  Exchange Composite
   Tape (or the principal market in  which the Shares are traded, if the Shares
   are not listed  on the New  York Stock  Exchange on such  Date), or, if  the
   Shares shall not have been traded on such Date, the mean of the high and low
   sales prices of such  Shares on the next  preceding day on which  sales were
   made.   If Shares  are purchased in  market transactions, fair  market value
   means  the actual purchase price of the Share acquired, plus commissions and
   other acquisition expenses.

   (10)   WITHDRAWAL OF CERTIFICATES

     Subject  to Sections (13) and (21) below, a Participating Agent shall have
   the right at any time to withdraw a certificate or certificates for all or a
   portion of the  Shares credited to his  or her Investment Account  by giving
   written notice to the Plan Agent, provided, however, that (a) no Participat-
   ing Agent shall be entitled to receive a certificate for  any Share prior to
   two  (2) calendar years  after the date  that Share was  purchased under the
   Plan,  (b)  no such  request  may be  made  more frequently  than  once each
   calendar year and  (c) no Participating Agent shall be entitled to receive a
   certificate for  any fractional Share.  The Parent  will pay any stamp taxes
   imposed in connection with the issuance of any certificate under the Plan.

   <PAGE>
   (11)   REGISTRATION OF CERTIFICATES

     Each certificate withdrawn by a Participating Agent may be registered only
   in the name  of the Participating Agent,  or, if the Participating  Agent so
   indicated on  the Participating Agent's  Form, in the  Participating Agent's
   name jointly with another person, with right of survivorship.  A Participat-
   ing Agent  who is a resident of a jurisdiction which does not recognize such
   a  joint tenancy  may  have  certificates registered  in  the  Participating
   Agent's  name as  tenant in  common or  as community  property with  another
   person, without right of survivorship.

   (12)   VOTING

     The Plan  Agent shall  vote all Shares  held in  an Investment  Account in
   accordance with the  Participating Agent's instructions.  To  the extent the
   Plan Agent does not receive instructions  with respect to the voting of  any
   Shares held in the Investment Account such Shares shall be voted in the same
   proportion as the  Shares as to which  the Plan Agent has  received instruc-
   tions.

   (13)   LIMITATION ON RESALE

     Notwithstanding anything  in the  Plan to  the contrary,  no Participating
   Agent shall  be entitled  to sell  any Share  purchased under  the Plan  (or
   withdraw any  certificate representing  any such Share)  during the  two (2)
   calendar years following the date of purchase of such Share.

   (14)   RIGHTS ON RETIREMENT, DEATH OR  OTHER TERMINATION OF AGENCY RELATION-
          SHIP

     In  the  event of  a  Participating  Agent's  retirement, death  or  other
   termination of the Participating Agent's status as an  agent of the Company,
   or  in  the event  that  a Participating  Agent  otherwise ceases  to  be an
   Eligible Agent,  no commission deduction shall be taken  from any amount due
   and owing  to the  Participating Agent  thereafter, and the  balance in  the
   Participating Agent's Share  Purchase Account shall be paid  to the Partici-
   pating Agent, or in the event of the Participating Agent's  death, to his or
   her designated beneficiary  under the Plan (and, if none, then to his or her
   estate).

   (15)   RIGHTS NOT TRANSFERABLE

     Rights under the Plan are not transferable  by a Participating Agent other
   than by will  or the laws of  descent and distribution, and  are exercisable
   during the agent's lifetime only by the agent.

   (16)   NO RIGHT TO CONTINUED RELATIONSHIP WITH THE COMPANY           

     Neither the Plan  nor any right granted  under the Plan shall  confer upon
   any Participating  Agent any right to continuance of   an agent or any other
   relationship with the Company, or interfere in any way with the right of the
   Company to terminate the agency relationship of such Participating Agent.

   (17)   APPLICATION OF FUNDS

     All funds received or held  by the Parent under this Plan may  be used for
   any corporate purpose.

   <PAGE>
   (18)   ADJUSTMENT IN CASE OF CHANGES AFFECTING SHARES

     In the event of  a subdivision of outstanding Shares, or  the payment of a
   stock dividend,  the Share  limitation set  forth  in Section  (1) shall  be
   adjusted proportionately, and such other adjustments shall be made as may be
   deemed equitable by the Committee.

   (19)   AMENDMENT OF THE PLAN

     The  Board of Directors may at any time,  or from time to time, amend this
   Plan in any respect, but no  such amendment shall be effective with  respect
   to shares purchased pursuant  to the Plan prior to  the date of such  amend-
   ment.

   (20)   TERMINATION OF THE PLAN

     The Plan  and, except  as provided  below, all  rights of Eligible  Agents
   under any offering hereunder shall terminate on the earliest of:

     (a)  The  date that  Participating Agents  become  entitled to  purchase a
   number of Shares  greater than the number of Shares  remaining available for
   purchase in  accordance with  Section (1), as  adjusted by Section  (18), in
   which case if the number of Shares so purchasable is greater than the Shares
   remaining available, the available Shares  shall be allocated by the Commit-
   tee among such Participating Agents on a pro rata basis;

     (b)  Any date selected by the Board of Directors in its discretion; or

     (c)  The date set forth in Section 25(b) of this Plan.

     Upon termination of this Plan, all amounts in the Share  Purchase Accounts
   of  Participating Agents  shall be  carried forward  into the  Participating
   Agent's Share Purchase Account under  a successor plan, if any, or  promptly
   refunded.

     The Board of  Directors shall have the  right to suspend  the Plan at  any
   time.

   (21)   GOVERNMENTAL REGULATIONS

     (a)  Anything contained in this Plan to the  contrary notwithstanding, the
   Parent shall not be obligated to sell  or deliver any Shares or certificates
   under this Plan unless  and until the Parent is satisfied that  such sale or
   delivery complies with (i) all applicable requirements of the New York Stock
   Exchange (or the governing body of the principal market in which such Shares
   are traded, if such Shares are  not then listed on that Exchange), (ii)  all
   applicable provisions of the Securities Act of 1933 and (iii) all other laws
   or  regulations by  which the  Company or Parent  is bound  or to  which the
   Company or Parent is subject.

     (b)  The Company or  the Parent may  make such provisions  as it may  deem
   appropriate for the withholding of any  taxes or payment of any taxes  which
   it determines  it may be required to withhold or  pay in connection with any
   Shares.   The obligation of  the Parent to  deliver certificates under  this
   Plan is conditioned upon the satisfaction of the provisions set forth in the
   preceding sentence.

   <PAGE>
   (22)   SOURCE OF SHARES

     Shares  to be  purchased  from the  Parent  under the  Plan  shall be  (a)
   previously acquired treasury  Shares or (b) authorized  but unissued Shares.
   Notwithstanding anything to the contrary in this  Plan, if and to the extent
   authorized by the  Committee, the Plan Agent may make purchases of Shares on
   behalf  of Participating Agents  under the Plan  through market transactions
   rather than purchases from the Company.

   (23)   REPURCHASE OF SHARES

     The Company  shall not  be required to  repurchase from  any Participating
   Agent any Shares which such Participating Agent acquires under the Plan.

   (24)   EXPENSES OF MAINTAINING PLAN

     Except as  provided in this Section, the  Company shall be responsible for
   all expenses of  operating the Plan.  If Shares are purchased through market
   transactions as permitted by Section  22, all commissions and other expenses
   of  purchasing such  shares shall  be included  in the  calculation  of fair
   market value of the Shares so purchased and shall be paid by the Participat-
   ing Agent  purchasing the  shares.   All commissions  and other expenses  of
   selling any  Shares acquired  pursuant to  the  Plan shall  be paid  by  the
   Participating Agent whose shares are sold.

   (25)   EFFECTIVE DATE; DURATION

     (a)  Effective Date.  The Plan shall become effective upon the date of its
   adoption by the Board.

     (b)  Duration.   Unless earlier terminated  by the Board or  the Committee
   pursuant to the  provisions of  the Plan,  the Plan shall  terminate on  the
   tenth  anniversary of  its effective  date  as hereinbefore  specified.   No
   Shares shall be purchased under the Plan after such termination date.

   <PAGE>
                                     PART II

                      INFORMATION NOT REQUIRED IN PROSPECTUS

   Item 14.  Other Expenses of Issuance and Distribution

     The  estimated  expenses payable  by  American  Annuity  Group, Inc.  (the
   "Registrant") in connection  with the registration of the securities offered
   hereby are as follows:

               SEC filing fee  . . . . . . . . . . . .        $3,000
               Printing and engraving expenses . . . . .       2,000
               Legal fees and expenses . . . . . . . . .       1,500
               Accounting fees and expenses  . . . . . .       1,500
               Miscellaneous . . . . . . . . . . . . . .         -  

                    Total  . . . . . . . . . . . . . . .      $8,000

   Item 15.  Indemnification of Directors and Officers

     Section 145  of the  Delaware General  Corporation  Law ("DGCL")  provides
   generally and  in pertinent part  that a Delaware corporation  may indemnify
   its directors and  officer against expenses,  judgments, fines, and  settle-
   ments actually  and reasonably incurred by them in connection with any civil
   suit or action, except actions by or in the right of the corporation, or any
   administrative  or  investigative  proceeding  if,  in connection  with  the
   matters  in issue, they acted in good faith  and in a manner they reasonably
   believe to be in, or not  opposed to, the best interest of the  corporation,
   and  in connection  with any criminal  suit or proceeding,  if in connection
   with the  matters in issue,  they had no  reasonable cause to  believe their
   conduct was unlawful.  Section 145 further provides that, in connection with
   the defense or settlement of any action  by or in the right of  the corpora-
   tion,  a Delaware  corporation  may  indemnify its  directors  and  officers
   against expenses actually and reasonably  incurred by them if, in connection
   with  the matters  in  issue, they  acted in  good faith,  in a  manner they
   reasonably  believed to be in, or not  opposed to, the best interests of the
   corporation,  and without  negligence or  misconduct in  the performance  of
   their duties  to the corporation.   Section 145  further permits  a Delaware
   corporation  to  grant its  directors  and  officers  additional  rights  of
   indemnification through by-law provisions and otherwise.

     Article VII  of the Registrant's  By-Laws provides for  indemnification of
   directors and officers similar to that provided in Section 145 of DGCL.

     Reference  is made  to  Section 102(b)(7)  of  the DGCL,  which  enables a
   corporation  in its original  certificate of  incorporation or  an amendment
   thereto  to eliminate  or limit  the personal  liability of  a  director for
   violations of the  director's fiduciary duty, except  (i) for any  breach of
   the director's duty  of loyalty to the corporation or its stockholders, (ii)
   for  acts or  omissions  not  in good  faith  or  which involve  intentional
   misconduct or a knowing violation of  law, (iii) pursuant to Section 174  of
   the  DGCL (providing  for liability  of  directors for  unlawful payment  of
   dividends  or unlawful  stock  purchases  or redemptions)  or  (iv) for  any
   transaction  from which  a director  derived an  improper  personal benefit.
   Article Ninth of  the Registrant's  Certificate of Incorporation  eliminates
   the liability of directors  to the extent permitted by  Section 102(b)(7) of
   the DGCL.

     The Registrant also  maintains directors' and officers'  reimbursement and
   liability insurance and  has entered into agreements with  its directors and
   officers providing for indemnification in certain events.

   Item 16.  Exhibits

   5.1    Opinion of Mark F. Muething, Esq.

   <PAGE>
   13.1   The  Registrant's Annual  Report  on  Form 10-K  for  the year  ended
          December 31, 1994, as amended.

   23.1   Consent of Ernst & Young LLP.

   23.2   Consent of Mark F. Muething, Esq. (included in Exhibit 5.1).

   24.1   Powers of Attorney (contained  in, and incorporated herein by  refer-
          ence to, the signature page of the Registration Statement).

   99.1   1994 Great American Life Insurance Company Agent Stock Purchase Plan



   Item 17.  Undertakings

     The undersigned Registrant hereby undertakes:

          (1)  To  file, during any period  in which offers  or sales are being
     made, a post-effective amendment to this registration statement:

               (i)  to include any  prospectus required by section  10(a)(3) of
     the Securities Act of 1933;

               (ii) to reflect in  the prospectus any  facts or events  arising
     after the effective date of the registration statement (or the most recent
     post-effective amendment thereof) which, individually or in the aggregate,
     represent  a  fundamental change  in  the  information  set forth  in  the
     registration statement;

               (iii)     to include any  material information  with respect  to
     the  plan of  distribution not  previously disclosed  in the  registration
     statement or any  material change to such information  in the registration
     statement.

          (2)  That, for  the purpose  of determining  any liability  under the
     Securities Act of 1933, each such post-effective amendment shall be deemed
     to  be a  new registration  statement relating  to the  securities offered
     therein, and the offering of such securities at that time shall  be deemed
     to be the initial bona fide offering thereof.

          (3)  To  remove  from  registration  by  means  of  a  post-effective
     amendment any  of the securities  being registered which remain  unsold at
     the termination of the offering.

          Insofar as indemnification for liabilities  arising under the Securi-
     ties Act of  1933 may be permitted to directors,  officers and controlling
     persons  of  the  Registrant  pursuant  to  the  foregoing provisions,  or
     otherwise,  the Registrant  has been advised  that in  the opinion  of the
     Securities and Exchange Commission such  indemnification is against public
     policy as  expressed in the  Securities Act and is,  therefore, unenforce-
     able.  In the event that a claim for indemnification against such liabili-
     ty (other than payment by the Registrant of expenses incurred or paid by a
     director, officer or controlling person  of the Registrant in the success-
     ful  defense  of  any action,  suit  or proceeding)  is  asserted  by such
     director, officer or controlling person in  connection with the securities
     being  registered, the  Registrant  will,  unless in  the  opinion of  its
     counsel the matter has been settled  by controlling precedent, submit to a
     court of appropriate  jurisdiction the question whether  such indemnifica-
     tion by it is against public policy as expressed in the Securities Act and
     will be governed by the final adjudication of such issue.
   <PAGE>
                                    SIGNATURES
   
          Pursuant  to the  requirements of  the  Securities Act  of 1933,  the
   Registrant certifies that it has reasonable grounds to believe that it meets
   all of  the requirements  for filing on  Form S-2 and  has duly  caused this
   Amendment No. 3 to Registration Statement  to be signed on its behalf by the
   undersigned, thereto  duly authorized, in  the City of Cincinnati,  State of
   Ohio, on May 1, 1995.
    
                                   AMERICAN ANNUITY GROUP, INC.



                                   By:                                 
                                      Name:  Robert A. Adams
                                      Title: Executive Vice President
                                             and Chief Operating Officer

   
          Pursuant  to the  requirements of  the Securities  Act of  1933, this
   Amendment No. 3  to Registration Statement has been signed  by the following
   persons in the capacities and on the dates indicated.


   Signature                        Title                   Date



   *                                Chairman of the Board   May __, 1995
   Carl H. Lindner                  and Chief Executive
                                    Officer (Principal
                                    Executive Officer)
                                    and Director


   *                                President and Director  May __, 1995
   S. Craig Lindner



   *                                Director                May __, 1995
   Robert A. Adams



   *                                Director                May __, 1995



   A. Leon Fergenson



   *                                Director                May __, 1995
   Ronald G. Joseph



   *                                Director                May __, 1995
   John T. Lawrence III



   *                                Director                May __, 1995
   William R. Martin



   *                                Director                May __, 1995
   Alfred W. Martinelli



   *                                Director                May __, 1995
   Ronald F. Walker



   *                                Senior Vice President,  May __, 1995
   William J. Maney                 Treasurer and Chief
                                    Financial Officer (Principal
                                    Financial Officer and
                                    Principal Accounting
                                    Officer)



   *By:                             Attorney-in-Fact        May 1, 1995
             Mark F. Muething
    
   <PAGE>
                                INDEX TO EXHIBITS


   Exhibit No.                      Description of Exhibit            

   5.1**                            Opinion of Mark F. Muething, Esq.

   13.1*                            The Registrant's Annual Report on
                                    Form 10-K for the year ended De-
                                    cember 31, 1994, as amended
   
   23.1*                            Consent of Ernst & Young LLP
    
   23.2**                           Consent of Mark F. Muething, Esq.

   24.1**                           Powers of Attorney

   99.1**                           1994 Great American Life Insur-
                                    ance Company Agent Stock Purchase
                                    Plan





   ____________________

   *         Incorporated by Reference
   **        Previously Filed




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