AMERICAN ANNUITY GROUP INC
S-8, 1996-12-06
INSURANCE CARRIERS, NEC
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   As filed with the Securities and Exchange Commission on December 6, 1996
                                                   Registration No. 333-       
                                                                               
    

                        SECURITIES AND EXCHANGE COMMISSION
                              Washington, D.C. 20549
                                                          

                                     FORM S-8
                              REGISTRATION STATEMENT
                                      UNDER
                            THE SECURITIES ACT OF 1933
                                                          

      Incorporated         AMERICAN ANNUITY GROUP, INC.       I.R.S. Employer  
     Under the Laws           250 EAST FIFTH STREET          Identification No.
      of Delaware            CINCINNATI, OHIO  45202             06-1356481    
                                  (513) 333-5300
                                                          

                           AMERICAN ANNUITY GROUP, INC.

                            DEFERRED COMPENSATION PLAN
                                                          

                              Mark F. Muething, Esq.
                              Senior Vice President,
                          General Counsel and Secretary
                           American Annuity Group, Inc.
                             Cincinnati, Ohio  45202
                                  (513) 333-5300
                               (Agent for Service)

                         CALCULATION OF REGISTRATION FEE
                                                                               
<TABLE>
<CAPTION>    

                                        Proposed       Proposed
                                        Maximum        Maximum
        Title of          Amount        Offering      Aggregate      Amount of
       Securities         To Be          Price         Offering     Registration
    To Be Registered  Registered(1)   Per Unit(2)      Price(2)        Fee(3)

    <S>                 <C>                <C>        <C>              <C>
    Deferred
    Compensation
    Obligations         $7,500,000         $1         $7,500,000       $2,273

    Common Stock,
    par                  500,000        $13.9375      $6,968,750       $2,112
    value $1.00 per       Shares
    share

<FN>
   (1)    This Registration Statement is filed for up to $7,500,000 in Deferred
          Compensation Obligations and  up to 500,000 shares  issuable pursuant
          to the American Annuity Group, Inc. Deferred Compensation Plan.

   (2)    Estimated solely for purposes of calculating registration fee.

   (3)    Registration fee has been calculated pursuant to Rule 457(h).

</TABLE>




                                     PART II

                INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.     Incorporation of Documents by Reference

     The  following  documents  filed  by  American  Annuity  Group,  Inc. (the
   "Company")  with  the Securities  and  Exchange Commission  are incorporated
   herein by reference and made a part hereof:

   1.     The Company's Annual Report  on Form 10-K for the year ended December
          31, 1995.

   2.     The Company's Quarterly  Reports on Form 10-Q for  the quarters ended
          March 31, 1996, June 30, 1996 and September 30, 1996.

   3.     The  description  of  the Company's  Common  Stock  contained  in the
          Registration Statement on  Form 10 filed  on May  22, 1987 under  the
          Securities Exchange Act of 1934.

     All reports  and other documents filed by the Company pursuant to Sections
   13(a), 13(c), 14 and 15(d) of  the Securities Exchange Act of 1934, prior to
   the filing of a post-effective amendment which indicates that all Securities
   offered have  been sold or  which deregisters all Securities  then remaining
   unsold, shall be deemed to be incorporated by reference in this Registration
   Statement and to be a part hereof from the date of filing such documents.


   Item 4.     Description of Securities

     Under the  American Annuity  Group, Inc.  Deferred Compensation Plan  (the
   "Plan"),  the Company  will provide  eligible employees  the  opportunity to
   defer a specified percentage of their cash compensation.  Eligible employees
   may elect to have earnings credited to such employee's deferred compensation
   account under two investment options.  An  employee can either defer compen-
   sation into an  account in which funds  are credited with earnings  based on
   the market performance of the Company's Common Stock (the "AAG Common  Stock
   Option"), an interest-bearing account (the "Interest Option") or  a combina-
   tion of the foregoing.

     The  obligation of the Company ultimately  to pay such deferred amounts in
   accordance  with the  Plan (the  "Deferred Obligations")  will be  unsecured
   general  obligations of  the Company  and  will rank  pari passu  with other
   unsecured and unsubordinated  indebtedness of the Company from  time to time
   outstanding.  The Company is a holding company, and its right to participate
   in any distribution of the assets of  any subsidiary upon its liquidation or
   reorganization  or otherwise is subject to the  prior claims of creditors of
   the subsidiary, except to the extent  that claims of the Company itself as a
   creditor of the subsidiary may  be recognized.  Consequently, the rights  of
   participants in the Plan are subject to the prior claims of creditors of the
   Company's subsidiary.

     The amount of  compensation to be deferred by  each participating employee
   will  be determined in  accordance with the  Plan based on  elections by the
   employee.  Each distribution under either the AAG Common Stock Option or the
   Interest Option will  be made on a date selected by the employee participant
   in accordance with the terms of the Plan.

     To the  extent a  participant selects the  Interest Option,  their account
   will  be adjusted  to earn  interest at  a rate determined  by the  Board of
   Directors  of the  Company.   Such obligations  will be  denominated  and be
   payable in United States dollars.

     To the extent  a participant  selects the AAG  Common Stock Option,  their
   account will change  in value  based on  the price of  the Company's  Common
   Stock beginning  on  the date  of the  investment  of such  Common Stock  in
   accordance  with the terms  of the Plan.   Such obligations will  be paid in
   shares of Company Common Stock.  A description of the Company's Common Stock
   is contained in the documents incorporated herein by reference.

     Any employee participant's right  or the right of any other  person to the
   Deferred Obligations cannot be transferred, pledged, or encumbered except by
   a written designation of a beneficiary under the Plan.

     The Deferred Obligations  are not  subject to redemption,  in whole or  in
   part, prior to  the individual payment dates specified  by the participating
   employees, at the option of the Company  or through operation of a mandatory
   or  optional sinking  fund of  analogous  provision.   However, the  Company
   reserves  the right to amend or terminate the  Plan at any time, except that
   no such  amendment or termination shall reduce retroactively the right of an
   employee participant to the balance of his or her deferred account as of the
   date of such amendment or termination.

     The Deferred Obligations are not  convertible into another security of the
   Company.   The Deferred Obligations will not have  the benefit of a negative
   pledge or any  other affirmative  or negative  covenant on the  part of  the
   Company.  no  trustee has been appointed having the authority to take action
   with respect to the Deferred  Obligations and each employee participant will
   be responsible for acting independently with respect to, among other things,
   the giving of  notices, responding to any requests for  consents, waivers or
   amendments pertaining to  the Deferred Obligations, enforcing  covenants and
   taking action upon a default.


   Item 5.     Interests of Named Experts and Counsel

     The  legality of  the Common  Stock and  the Deferred  Obligations offered
   hereby will be passed upon for the Company by Mark F. Muething, Esq., Senior
   Vice President, General Counsel and Secretary of  the Company.  Mr. Muething
   beneficially owns 8,148 shares of the Company's Common Stock.


   Item 6.     Indemnification of Directors and Officers

     Section  145 of  the Delaware  General Corporation  Law ("DGCL")  provides
   generally and  in pertinent part  that a Delaware corporation  may indemnify
   its  directors  and   officers  against  expenses,  judgments,   fines,  and
   settlements actually and reasonably incurred  by them in connection with any
   civil suit or action,  except actions by or in the right of the corporation,
   or any administrative or investigative proceeding if, in connection with the
   matters in issue, they acted  in good faith and in a manner  they reasonably
   believe to be in,  or not opposed to, the best  interest of the corporation,
   and in  connection with  any criminal suit  or proceeding, if  in connection
   with the  matters in issue,  they had no  reasonable cause to  believe their
   conduct was unlawful.  Section 145 further provides that, in connection with
   the  defense  or  settlement  of any  action  by  or  in  the right  of  the
   corporation, a Delaware corporation may indemnify its directors and officers
   against expenses actually and reasonably  incurred by them if, in connection
   with  the matters  in issue,  they acted  in  good faith,  in a  manner they
   reasonably believed to be in,  or not opposed to, the best  interests of the
   corporation,  and without  negligence  or misconduct  in the  performance of
   their duties to  the corporation.   Section 145 further  permits a  Delaware
   corporation  to  grant  its  directors  and officers  additional  rights  of
   indemnification through by-law provisions and otherwise.


     Article VII  of the Registrant's  By-laws provides for  indemnification of
   directors and officers similar to that provided in Section 145 of DGCL.

     Reference  is  made to  Section  102(b)(7) of  the  DGCL, which  enables a
   corporation in  its original  certificate of  incorporation or an  amendment
   thereto to  eliminate or  limit the  personal  liability of  a director  for
   violations of  the director's fiduciary duty,  except (i) for  any breach of
   the director's duty of loyalty to  the corporation or its stockholders, (ii)
   for  acts or  omissions  not in  good  faith  or which  involve  intentional
   misconduct or  a knowing violation of law, (iii)  pursuant to Section 174 of
   the  DGCL (providing  for liability  of  directors for  unlawful payment  of
   dividends  or unlawful  stock  purchases  or redemptions)  or  (iv) for  any
   transaction  from which  a  director derived  an improper  personal benefit.
   Article Ninth of  the Registrant's  Certificate of Incorporation  eliminates
   the  liability of directors to the extent  permitted by Section 102(b)(7) of
   the DGCL.

     The Registrant also  maintains directors' and officers'  reimbursement and
   liability insurance and  has entered into agreements with  its directors and
   officers providing for indemnification in certain events.


   Item 7.     Exemption from Registration Claimed

     Not applicable.


   Item 8.     Exhibits*

      5   Opinion of Mark F. Muething, Esq.

     10   American Annuity Group, Inc. Deferred Compensation Plan

     23.1 Consent of Mark F. Muething, Esq. (contained on Exhibit 5).

     23.2 Consent of Ernst & Young LLP

     24   Power of Attorney (contained on the signature page).

                       
   * All exhibits filed herewith.


   Item 9.     Undertakings

     9.1  The  undersigned  Registrant hereby  undertakes  to file,  during any
   period in which offers or  sales are being made, a  post-effective amendment
   to this Registration Statement:

     1.   to  include  any prospectus  required  by Section  10(a)(3)  of the
          Securities Act of 1933;

     2.   to reflect in the prospectus any facts or events arising  after the
          effective date  of the Registration  Statement (or the  most recent
          post-effective  amendment thereof)  which, individually  or in  the
          aggregate, represent a  fundamental change in  the information  set
          forth   in  the   Registration  Statement.     Notwithstanding  the
          foregoing,  any  increase  or  decrease  in  volume  of  securities
          offered (if the total dollar value  of securities offered would not
          exceed that  which was registered) and  any deviation from  the low
          or  high  end  of  the estimated  maximum  offering  range  may  be
          reflected  in  the form  of  prospectus filed  with  the Commission
          pursuant  to Rule  424(b)  if, in  the  aggregate,  the changes  in
          volume  and  price  represent no  more  than a  20%  change  in the
          maximum aggregate offering price  set forth in the "Calculation  of
          Registration Fee" table in the effective registration statement.

     3.   to include any material  information with respect to  the
          plan  of distribution  not  previously  disclosed in  the
          Registration Statement  or any  material  change to  such
          information in the Registration Statement;

   Provided, however,  that  paragraphs  (1)  and  (2)  do  not  apply  if  the
   information required to  be included in a post-effective  amendment by those
   paragraphs  is contained in periodic reports  filed with or furnished to the
   Commission by the registrant pursuant to Section 13 or Section 15(d)  of the
   Securities Exchange Act of  1934 that are incorporated  by reference in  the
   registration statement.

     9.2  The undersigned Registrant hereby undertakes that, for the purpose of
   determining any liability under the  Securities Act of 1933, each such post-
   effective  amendment shall  be deemed  to  be a  new Registration  Statement
   relating  to  the securities  offered  therein,  and  the offering  of  such
   securities at that time shall be deemed to be the initial bona fide offering
   thereof.

     9.3  The   undersigned  Registrant  hereby   undertakes  to   remove  from
   registration by  means of a  post-effective amendment any of  the securities
   being registered which remain unsold at the termination of the offering.

     9.4  The undersigned Registrant  hereby undertakes  that, for purposes  of
   determining any liability  under the Securities Act of  1933, each filing of
   the Registrant's annual report pursuant to Section 13(a) or Section 15(d) of
   the Securities Exchange Act of 1934 that is incorporated by reference in the
   Registration Statement  shall be deemed  to be a new  registration statement
   relating  to  the securities  offered  therein,  and  the offering  of  such
   securities at that time shall be deemed to be the initial bona fide offering
   thereof.

     9.5  Insofar  as  indemnification  for   liabilities  arising  under   the
   Securities  Act  of  1933  may  be  permitted  to  directors,  officers  and
   controlling persons of the Registrant pursuant to the  foregoing provisions,
   or  otherwise, the Registrant  has been advised  that in the  opinion of the
   Securities and Exchange  Commission such  indemnification is against  public
   policy as  expressed in the  Act and is,  therefore, unenforceable.   In the
   event that a claim for  indemnification against such liabilities (other than
   the payment by  the Registrant of expenses  incurred or paid by  a director,
   officer or controlling person of the Registrant in the successful defense of
   any action,  suit, or proceeding) is  asserted by such  director, officer or
   controlling person in connection  with the securities being  registered, the
   Registrant will, unless  in the opinion of  its counsel the matter  has been
   settled   by  controlling  precedent,  submit  to  a  court  of  appropriate
   jurisdiction  the question  whether such  indemnification  by it  is against
   public  policy as expressed  in the  Act and will  be governed by  the final
   adjudication of such issue.


                                    SIGNATURES

     The  Registrant.  Pursuant  to the requirements  of the  Securities Act of
   1933, the  Registrant certifies  that it has  reasonable grounds  to believe
   that  it meets all of the  requirements for filing on  Form S-8 and has duly
   caused  this  Registration Statement  to  be  signed on  its  behalf by  the
   undersigned, thereunto duly authorized, in Cincinnati, Ohio,  on December 6,
   1996.

                                   AMERICAN ANNUITY GROUP, INC.


                                   By:                            
                                      Carl H. Lindner
                                      Chairman of the Board and
                                      Chief Executive Officer

     Pursuant  to  the  requirements  of  the  Securities  Act  of  1933,  this
   Registration  Statement has  been signed  by  the following  persons in  the
   capacities and on the dates indicated.   Persons whose names are marked with
   an asterisk (*)  below hereby designate Mark F. Muething or William J. Maney
   as  their  attorney-in-fact  to sign  all  amendments,  including any  post-
   effective amendments, to this Registration Statement.


         Signature              Capacity                Date

    *                    Chairman of the Board   December 6, 1996
    Carl H. Lindner      and Chief Executive
                         Officer (Principal 
                         Executive Officer)




    *                    Director                December 6, 1996
    S. Craig Lindner



    *                    Director                December 6, 1996
    Robert A. Adams



    *                    Director                December 6, 1996
    A. Leon Fergenson



    *                    Director                December 6, 1996
    Ronald G. Joseph





    *                    Director                December 6, 1996
    John T. Lawrence III



    *                    Director                December 6, 1996
    William R. Martin



    *                    Director                December 6, 1996
    Ronald F. Walker



    *                    Senior Vice             December 6, 1996
    William J. Maney     President, Treasurer
                         and Chief Financial
                         Officer (Principal
                         Accounting Officer
                         and Principal
                         Financial Officer)




     The Plan.  Pursuant to the requirements of the Securities Act of 1933, the
   trustees (or  other persons who  administer the employee benefit  plan) have
   duly caused this  registration statement to be  signed on its behalf  by the
   undersigned, thereunto duly authorized, in  the city of Cincinnati, state of
   Ohio, on December 6, 1996.

                         American Annuity Group, Inc. Deferred 
                         Compensation Plan




                         By:     Mark F. Muething

                         Title:  Senior Vice President,
                                 General Counsel and Secretary




                           AMERICAN ANNUITY GROUP, INC.
                              250 EAST FIFTH STREET
                              CINCINNATI, OHIO 45202


                                   December 6, 1996

   American Annuity Group, Inc.
   250 East Fifth Street
   Cincinnati, Ohio 45202

   Gentlemen:

     RE:  Registration Statement on Form S-8

     I  serve as General Counsel  to American Annuity  Group, Inc. (the "Compa-
   ny").  In connection with this opinion, I have examined and am familiar with
   originals or copies, certified  or otherwise identified to my  satisfaction,
   of such documents  as I have deemed necessary or appropriate  as a basis for
   the opinions  set forth  below including (i)  the Registration  Statement on
   Form S-8 relating to the  Company's Deferred Compensation Plan (the "Plan"),
   (ii) the  Certificate of Incorporation  and By-Laws of the  Company, each as
   amended to the date hereof, and (iii)  resolutions of the Board of Directors
   of the  Company relating to the approval of the  Plan, issuance of shares of
   Common Stock  pursuant  to the  Plan  and  the filing  of  the  Registration
   Statement. 

     Based upon and  subject to the foregoing,  I am of the  opinion that, when
   the Registration Statement has become  effective under the Securities Act of
   1933:

     (i) the obligations  under the Plan  will, when arising  under the Plan in
     accordance with its terms, constitute valid and binding obligations of the
     Company;

     (ii) when the shares of Common  Stock have been issued as contemplated  by
     the Plan,  such shares of Common Stock  will constitute duly issued, fully
     paid and non-assessable shares of Common Stock of the Company;

     (iii)   the Company is a  duly organized and validly  existing corporation
     under the laws of the State of Delaware; and

     (iv)  the  Company has taken all necessary  and required corporate actions
     in connection with the Plan.

     I hereby consent to the reference to me under the heading  "Legal Matters"
   in  the Prospectus  and  the filing  of this  opinion  as Exhibit  5  to the
   Registration Statement.




                                   Mark F. Muething
                                   Senior Vice President,
                                   General Counsel and Secretary





                                                                   EXHIBIT 23.2


                        CONSENT OF INDEPENDENT ACCOUNTANTS

   We consent to  the incorporation by reference in  the Registration Statement
   (Form S-8) and related Prospectus  pertaining to the American Annuity Group,
   Inc. Deferred  Compensation Plan for  the registration of 500,000  shares of
   its common stock and $7,500,000  of its Deferred Compensation Obligations of
   our  report  dated February  29,  1996,  with  respect to  the  consolidated
   financial statements and schedules of American  Annuity Group, Inc. included
   in its Annual Report (Form 10-K) for the year ended December 31, 1995, filed
   with the Securities and Exchange Commission.




                                                   ERNST & YOUNG LLP


   Cincinnati, Ohio
   December 6, 1996











                           AMERICAN ANNUITY GROUP, INC.

                            DEFERRED COMPENSATION PLAN





                           Effective as of July 1, 1994



















                           American Annuity Group, Inc.
                            Deferred Compensation Plan


   1.0    Establishment and Purpose

     1.1a Effective July  1,  1994, American  Annuity Group,  Inc., a  Delaware
          corporation,  adopts  this  Deferred  Compensation   Plan  to  enable
          eligible  Employees of  the  Company and  its  subsidiaries to  elect
          deferral of payment of their compensation.

   2.0    Plan Objectives

     2.1  The purpose of this Plan is to assist eligible Employees to:

          (a)  Accumulate income for retirement; and
          (b)  Provide opportunity for financial growth.

   3.0    Definitions

     When used  in this Plan,  the following words  and phrases shall  have the
     following meanings:

     3.1  "Account" means the  record maintained for each  Participant to which
          all deferrals, interest  and distributions  are credited and  debited
          for each Plan Year.

     3.2  "Administrator" means the person or persons appointed by the Board of
          Directors  of  American Annuity  Group who  shall be  responsible for
          those functions assigned to the Administrator under the terms of this
          Plan.

     3.3  "Annual Bonus" means any direct  lump-sum payment made in addition to
          the Participant's Base Salary.

     3.4  "Base Salary"  means base pay, excluding any bonuses, commissions and
          other extraordinary payments.

     3.5  "Company" means American Annuity Group, Inc. and (unless  the context
          indicates otherwise) its subsidiaries.

     3.6  "Compensation" means Base Salary and Annual Bonus earned for services
          rendered during a given Plan Year.

     3.7  "Disabled" and "Disability"  mean that a Participant, as  a result of
          accident or illness, is physically, mentally or emotionally unable to
          perform the duties for which the Participant is  employed, and in the
          Administrator's opinion is likely to  remain so disabled for at least
          one  year.   The Administrator  shall make  all determinations  as to
          whether  a  Participant is  disabled  and  shall  use  such  evidence
          including independent medical reports and  data, as the Administrator
          deems necessary and desirable.

     3.8  "Employee" means an employee of the Company.

     3.9  "Excess 401(k) Deferral" means  the excess, if any, of (i) the amount
          a Participant elects  to defer under the Company's  401(k) plan, over
          (ii) the limitation  (as adjusted) on deferrals contained  in Section
          402(g) of the Internal Revenue Code of 1986, as amended.

     3.10 "Expiration Date" means, with respect  to each annual deferral  under
          Section 7.1, the earlier  of (i) the last day of the  year to which a
          Participant elects  to defer Compensation pursuant to Section 8.1, or

          (ii) the pay date for the payroll period in which a Participant dies,
          becomes Disabled or terminates employment with the Company.

     3.11 "Participant" means an  officer or other highly  compensated Employee
          who is  selected or entitled  to participate and participates  in the
          Plan for a designated Plan Year.

     3.12 "Plan" means this American Annuity  Group, Inc. Deferred Compensation
          Plan.

     3.13 "Plan Year" means  the calendar year, January 1  through December 31.
          The  initial  Plan  Year  shall  commence on  October  24,  1994  and
          terminate December 31, 1994.

   4.0    Eligibility

     4.1  Officers and  other highly compensated Employees of  the Company will
          be eligible to become Participants  in the Plan either through annual
          invitation by the  Administrator or  through an employment  agreement
          approved by the President.

   5.0    Participation

     5.1  A Participant elects to participate in  the Plan by delivering to the
          Administrator,  before the beginning  of each  Plan Year,  a properly
          completed enrollment form.

     5.2  The enrollment form  shall conform to the terms and conditions of the
          Plan.

   6.0    Deferred Compensation Account

     6.1  For  each  Plan   Year  a  deferred  compensation   Account  will  be
          established for each Participant.

     6.2  All Compensation deferred  by the  Participant (including all  Excess
          401(k)  Deferrals),  all   interest  earned  on  deferrals   and  all
          distributions   from   the  Account   to   the  Participant   or  the
          Participant's beneficiary(ies) or  estate shall  be reflected in  the
          Account.

     6.3  All Accounts shall be maintained by the Administrator.

   7.0    Deferral Sources

     7.1  At  the  time  of  enrollment,  a Participant  must  elect  to  defer
          Compensation for services rendered in the  next Plan Year consisting,
          for the  purposes of this Plan, of one or more of the following three
          components:  Base Salary, Annual Bonus and Excess 401(k) Deferrals.

     7.2  Any Base  Salary deferral must be  at least 5%  of Base Salary.   Any
          Annual Bonus deferral must be at least 10% of each Annual Bonus.

     7.3  Compensation deferred  under this  Plan and  Excess 401(k)  Deferrals
          shall  be credited  to the  Participant's  Account on  the date  such
          amounts would have otherwise been paid.

     7.4  The  deferral sources and  amounts elected for a  given Plan Year are
          irrevocable.

   8.0    Deferral Term

     8.1  At  the  time  a  Participant   elects  to  defer  Compensation,  the
          Participant must also elect the term  for which such deferral is made
          (the "deferral term").  The  deferral term for Base Salary or  Annual
          Bonus deferrals must be either a fixed number of years or the date on
          which the Participant dies, becomes Disabled or terminates employment
          with the Company  for any reason.   The deferral term for  all Excess
          401(k)  Deferrals  shall   always  end  upon  death,   Disability  or
          termination of employment for any reason.

     8.2  A deferral term that is for  a fixed number of years must be  in full
          year increments.

   9.0    Interest on Deferrals

     9.1  All deferrals credited to a Participant's account shall earn interest
          at a rate determined by the American Annuity Group Board of Directors
          or a committee thereof.  Interest on Compensation deferred under this
          Plan  and Excess  401(k) Deferrals  shall accrue  from the  date such
          amounts would have otherwise been paid but interest shall be credited
          quarterly  on  the  last  day  of each  March,  June,  September  and
          December.

     9.2  For  each Plan  Year, an  interest rate  shall be  determined.   That
          interest rate will  be used to determine the interest  to be credited
          to each account for that year, regardless of the Plan Year from which
          the deferral was  made.  For  the initial Plan Year,  deferrals shall
          earn interest at the rate of 10% per annum.

   10.0   Payment Form and Method

     10.1 All payments from the Plan shall be made only in the form of cash.

     10.2 At the time  of enrollment for a given Plan Year, a Participant shall
          elect  the method of payment desired upon  the Expiration Date of the
          deferral term(s) elected.
    
     10.3 A  Participant  may  choose  either  a  lump  sum  or  equal  monthly
          installment payment method for a given Plan Year.

     10.4 The payment method  elected shall cover all deferral  terms, from all
          deferral sources, for the respective Plan Year.

     10.5 Should   a   Participant  elect   equal  monthly   installments,  the
          Participant must elect at the  time of enrollment the length  of time
          over which installments are to be received.

     10.6 The payment method and  the installment period elected  for deferrals
          in a given Plan Year are irrevocable.

   11.0   Account Statement

     11.1 An Account Statement will be sent to each Participant quarterly until
          the Participant's Account has been completely distributed.

   12.0   Account Distribution

     12.1 Payment will begin  on the first payroll day of the month which first
          follows  a 30-day processing period beginning on the Expiration Date.
          For lump  sum payments no interest or  credits will accrue during the
          30-day processing period.   For  installment payments, interest  will
          accrue at the  applicable interest rate for that Plan Year during the
          30-day processing period.


     12.2 Applicable federal, state,  local and foreign taxes  will be deducted
          from the gross amount of the payment.

     12.3 Equal   monthly  installments  shall   be  at  least   $1,000.    The
          Administrator,  therefore, shall have the  right to reduce the length
          of the  installment period  to that which  provides an  equal monthly
          installment of at least $1,000.

     12.4 For installment payments, interest will  continue to be earned on the
          undistributed balance in the Account at the interest rate established
          for each Plan Year.

   13.0   Hardship Distributions

     13.1 Distribution  of payments  from an  Employee's Account  prior to  the
          Expiration  Date  shall  be  made only  if  the  Administrator, after
          consideration of an application by the Employee, determines that  the
          Employee has sustained financial hardship caused by events beyond the
          Employee's control.   In  such event, the  Administrator may,  at his
          sole discretion, direct that all or a  portion of the Account be paid
          to the Employee  in such manner, and  at such times as  determined by
          the Administrator.

   14.0   Beneficiary Designation

     14.1 A  Participant  shall  have  the  right  to  designate  one  or  more
          beneficiaries and to change any beneficiary previously designated.

     14.2 A  Participant  shall submit  his or  her beneficiary  designation in
          writing using the  beneficiary designation portion of  the enrollment
          form.   The  Participant  shall  deliver the  completed  form to  the
          Administrator.

     14.3 The  most  recently  dated and  filed  beneficiary  designation shall
          cancel all prior designations.

     14.4 In  the  event  of  the  Participant's  death  before  or  after  the
          commencement  of  payments  from the  Account,  the  amount otherwise
          payable   to  the  Participant  shall  be   paid  to  the  designated
          beneficiary(ies) of, if  no beneficiary, to the estate,  according to
          the provisions of Section 12.0, as applicable.

   15.0   General Provisions

     15.1 Participant's Rights  Unsecured.   The right  of  any Participant  to
          receive  payments under  the  provisions  of this  Plan  shall be  an
          unsecured claim against the general assets of the Company.  It is not
          required  or intended that the amounts  credited to the Participant's
          Account be segregated on  the books of the Company or  be held by the
          Company in trust for a Participant  and a Participant shall not  have
          any claim to  or against a specific  asset or assets of  the Company.
          All credits to an Account are for bookkeeping purposes only.

     15.2 Non-assignability.    The  right to  receive  payments  shall  not be
          transferrable  or  assignable  by  a   Participant.    Any  attempted
          assignment or alienation of payments shall be void and of no force or
          effect.

     15.3 Administration.  The  Administrator shall have the authority to adopt
          rules, regulations  and procedures  for carrying  out this  Plan, and
          shall  interpret, construe and  implement the provisions  of the Plan
          according to the laws of the State of Ohio.

     15.4 Amendment and Termination.  This Plan may at any time or from time to
          time  be  amended  or  terminated.   No  amendment,  modification  or
          termination shall  adversely  affect the  Participant's rights  under
          this Plan.

     15.5 Construction.   The  singular  shall also  include  the plural  where
          appropriate.

     15.6 Employment  Rights.   This Plan  does  not constitute  a contract  of
          employment  and  participation   in  the  Plan  will   not  give  any
          Participant the right to be retained in the employ of the Company.

     15.7 Annual Bonus  Rights.   This Plan  does not  confer the  right for  a
          Participant to receive an Annual Bonus.





                              FIRST AMENDMENT TO THE
                           AMERICAN ANNUITY GROUP, INC.
                            DEFERRED COMPENSATION PLAN

                          (Effective as of July 1, 1994)


     Pursuant to the  reserved power of amendment contained  in Section 15.4 of
   the American Annuity  Group, Inc. Deferred  Compensation Plan (the  "Plan"),
   the Plan is hereby amended effective as of August 1, 1996, as follows:

     1.   Section 3.1 is amended by  deleting the word "interest" and replacing
   it with the phrase "earnings (or losses) determined under Article 9".

     2.   Section 3.9 of the Plan is deleted  in its entirety and the remainder
   of Article 3 is renumbered accordingly.

     3.   Section 6.2 is amending by deleting the phrase "(including all Excess
   401(k) Deferrals), all  interest earned on deferrals" and  replacing it with
   the phrase ", all earnings (or losses) determined under Article 9".

     4.   Section  7.1  is amended  by  deleting  the phrase  "consisting,  for
   purposes  of this Plan,  of one or  more of the  following three components:
   Base Salary, Annual Bonus and Excess 401(k) Deferrals".

     5.   Section  7.3 is  amended by  deleting the  phrase "and  Excess 401(k)
   Deferrals".

     6.   Section 8.1  is amended by  deleting the phrase  "for Base  Salary or
   Annual Bonus deferrals" and by deleting the last sentence of that section.

     7.   Article 9 is  deleted in its entirety.   In its place,  the following
   shall be substituted:

          9.0  Crediting of Earnings

          9.1  Effective August  1, 1996,  there shall be  credited
               to  the Account  of  each Participant  an additional
               amount  of  earnings  (or losses)  determined  under
               this Article 9.  For all  periods prior to August 1,
               1996, the  Participant's Account  shall be  credited
               with earnings  based on the Interest Option.

          9.2  Each Participant shall elect  (in whole percentages)
               to  have  earnings  (or  losses)  credited  to   his
               Account  under   one  (or  a  combination)   of  the
               following investment elections:

               (a)  American Annuity Group Common Shares

               (b)  Interest Option

               Such  an election  must  be in  writing,  on a  form
               provided by the  Administrator and delivered  to the
               Administrator  prior  to the  beginning of  the Plan
               Year  to which  it  relates.    Notwithstanding  the
               foregoing,  for   the   1996  Plan   Year  only,   a
               Participant   may  provide   such   notice  to   the
               Administrator no  later than September  15, 1996, to
               be effective as of August 1, 1996.




               Subject  to Paragraph  9.3,  an investment  election
               shall  be  effective for  the  entire  Plan Year  to
               which  it  relates  and  may  not   be  modified  or
               terminated for that Plan  Year.  Notwithstanding the
               foregoing, for the 1996  Plan Year only, subject  to
               Paragraph 9.3,  a Participant's  investment election
               shall  be  effective  from  August 1,  1996  through
               December 31, 1996.  In  the event that an investment
               election form  is not received by  the Administrator
               by   the  date   specified   for  elections   for  a
               particular  Plan Year  for a  Participant, the  last
               investment  election received  by the  Administrator
               from  the  Participant shall  remain  in  effect for
               that Plan Year.

          9.3  If a Participant  elects to have some or  all of his
               Compensation  deferrals  for a  Plan  Year  credited
               with  earnings  (or   losses)  under  the   American
               Annuity  Group Common Shares investment option, that
               election   with   respect   to   such   Compensation
               deferrals  (and  any  earnings  allocable   to  such
               Compensation deferrals) may not be changed.

          9.4  (a) The Administrator  shall determine  the rate  of
               return throughout each Plan  Year for the investment
               funds designated under Paragraph 9.2.   The rates of
               return shall be used  to determine the earnings  (or
               losses) to be credited for that  year, regardless of
               the Plan Year from which the deferral was made.

               (b) For each  Plan Year,  the Participant's  Account
               shall be increased or decreased as if  it had earned
               the rate  of  return  corresponding  to  the  amount
               determined  under Paragraph  9.4(a).   Such increase
               or decrease shall be  based on the varying  balances
               in  each of the  investment elections comprising the
               Participant's Account  throughout the Plan  Year and
               shall  be credited quarterly on the last day of each
               March, June, September and December.

     8.   Section 10.1 is amended by the addition of a new paragraph at the end
   thereof to read as follows:

          Notwithstanding   the  foregoing,   to  the   extent  that   a
          Participant's  Account is  being  credited with  earnings  (or
          losses) under  Article 9 based  on the American  Annuity Group
          Common  Shares  investment  option,   such  Participant  shall
          receive benefit payments  in the form of whole  shares of such
          American Annuity Group Common  Shares.  Any fractional  shares
          shall  be  paid in  cash.    Any  expenses attributable  to  a
          payment  in  shares may  be  deducted  from the  Participant's
          Account.

     9.   Section 12.1  is amended by  deleting the last two  sentences thereof
   and by adding a new paragraph at the end to read as follows:

          If a lump  sum payment is  elected, the Participant's  Account
          shall not be credited with  earnings (or losses) under Article
          9  during  the  30-day  processing  period.    If  installment
          payments   are  elected,   the  Participant's   Account  shall
          continue  to  be  credited  with earnings  (or  losses)  under
          Article 9 during the 30-day processing period.

     10.  Section 12.4 is deleted in its entirety.  In its place, the following
   shall be substituted:

          12.4 If   installment  payments   are   in  effect,   the
               Participant's Account shall continue  to be credited
               with  earnings (or  losses)  under  Article 9  until
               payment   of   the   final   installment   and   the
               Participant  may  continue to  make  such  elections
               thereunder as are available to other Participants.




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