AMERICAN ANNUITY GROUP INC
POS AM, 1996-08-30
INSURANCE CARRIERS, NEC
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       As filed with the Securities and Exchange Commission on August 30, 1996
         
                                                       Registration No. 33-57259
                                                                                
                                                                             
                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.  20549
                                    ______________

        
                          POST-EFFECTIVE AMENDMENT NO. 1 TO
                                       FORM S-2
                                REGISTRATION STATEMENT
                                        Under
                              The Securities Act of 1933
         
                                    ______________

                             AMERICAN ANNUITY GROUP, INC.

     Delaware                                     06-1356481
     (State or other jurisdiction of             (IRS Employer Identification
      incorporation or organization)              Number)

                                250 East Fifth Street
                                Cincinnati, Ohio 45202
                                    (513) 333-5300
            (Address, including zip code, and telephone number, including
               area code, of registrant's principal executive offices)
                                  __________________

                                   Mark F. Muething
                 Senior Vice President, General Counsel and Secretary
                             American Annuity Group, Inc.
                                250 East Fifth Street
                               Cincinnati, Ohio  45202
                                    (513) 333-5515
         (Name, address, including zip code, and telephone number, including
                           area code, of agent for service)
                                 ___________________
                                                    
          Approximate date of  commencement of proposed sale to  the public:  As
     soon as  practicable after the  effective date of this  registration state-
     ment.
                                 ___________________

          If any  of the  securities being  registered on  this form  are to  be
     offered  on a delayed  or continuous basis  pursuant to Rule  415 under the
     Securities Act of 1933, check the following box. [x] 

          If  the registrant  elects  to  deliver its  latest  annual report  to
     security holders, or a complete  and legible facsimile thereof, pursuant to
     Item 11(a)(1) of this form, check the following box.  [ ]  
        
          If this  Form  is  filed  to register  additional  securities  for  an
     offering pursuant to Rule 402(b) under the Securities Act, please check the
     following box and list the Securities Act registration  statement number of
     the earlier effective registration statement for the same offering.  [ ]

          If  this Form  is a  post-effective amendment  filed pursuant  to Rule
     402(c) under  the Securities  Act, check  the  following box  and list  the
     Securities  Act  registration  statement number  of  the  earlier effective
     registration statement for the same offering.  [ ] 

          If delivery of the prospectus is expected to  be made pursuant to Rule
     434, please check the following box.  [ ]   

                                   _______________

          This Post-Effective  Amendment No. 1  to Registration  Statement shall
     become effective on such date as the Commission, acting pursuant to Section
     8(c) of the Securities Act of 1933, as amended, may determine.
                                                                                
                                                                                
                                

                             AMERICAN ANNUITY GROUP, INC.

               Cross Reference Sheet Showing Location in Prospectus of
                 Information Required by Items of Part I of Form S-2

   1.  Forepart of Registration Statement
       and Outside Front Cover Page of
       Prospectus  . . . . . . . . . . . . .    Outside Front Cover Page

   2.  Inside Front and Outside Back Cover
       Pages of Prospectus . . . . . . . . .    Inside Front Cover Page;  

   3.  Summary Information, Risk Factors and
       Ratio of Earnings to Fixed Charges . .   Investment Considerations

   4.  Use of Proceeds   . . . . . . . . . .    Use of Proceeds

   5.  Determination of Offering Price . . .    Not Applicable

   6.  Dilution  . . . . . . . . . . . . . .    Not Applicable

   7.  Selling Security Holders  . . . . . .    Not Applicable

   8.  Plan of Distribution  . . . . . . . .    Outside Front Cover Page;
                                                The Plan

   9.  Description of Securities to be   
       Registered  . . . . . . . . . . . . .    Description of Common Stock

  10.  Interests of Named Experts and    
       Counsel . . . . . . . . . . . . . . .    Legal Matters; Experts

  11.  Information With Respect to the   
       Registrant  . . . . . . . . . . . . .    Information Regarding AAG

  12.  Incorporation of Certain Information
       by Reference . . . . . . . . . . . . .   Available Information;
                                                Documents Incorporated
                                                by Reference
  
  13.  Disclosure of Commission Position on
       Indemnification for Securities
       Act Liabilities . . . . . . . . . . .    Not Applicable


         PROSPECTUS
                             AMERICAN ANNUITY GROUP, INC.
                                                               
                    1,000,000 SHARES OF COMMON STOCK, $1 PAR VALUE

                     1994 GREAT AMERICAN LIFE INSURANCE COMPANY 
                              AGENT STOCK PURCHASE PLAN
                                                               
            
               Shares of Common  Stock, par value $1 per  share (the "Common
         Stock"), of  American Annuity Group,  Inc. ("AAG")  are hereby  of-
         fered to agents of  Great American Life Insurance Company ("GALIC")
         and American  Memorial Life Insurance Company ("American Memorial")
         pursuant to AAG's 1994 Great American Life Insurance  Company Agent
         Stock Purchase Plan (the "Plan").  The price to  be paid for Common
         Stock pursuant  to the Plan  is equal to  92.5% of the  fair market
         value of such shares.  See "Summary of Plan--Purchase Price".   The
         Common Stock  is listed on  the New  York Stock Exchange  under the
         symbol "AAG".  On August  27, 1996, the last reported sale price of
         the Common Stock on the  New York Stock Exchange Composite Tape was
         $13.13 per share.
             
               AAG's  principal  executive office  is  located  at 250  East
         Fifth Street, Cincinnati,  Ohio 45202 and  its telephone number  is
         (513) 333-5300.
            
               See "Risk  Factors" on  page 6  for a  discussion of  certain
         factors  that  prospective investors  should  consider  prior to  a
         purchase of Common Stock.
                                                               

            THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
              SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
              COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
                  OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                    ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY 
                         REPRESENTATION TO THE CONTRARY IS A
                                   CRIMINAL OFFENSE.

                                                               

               No person is authorized to give any information or to make
         any representations other than those contained in this Prospectus
         or the documents incorporated by reference herein and, if given or
         made, such information or representation must not be relied upon
         as having been authorized.  This Prospectus does not constitute an
         offer to sell or a solicitation of an offer to buy any securities
         other than the securities offered by this Prospectus or an offer
         to sell or a solicitation of an offer to buy such securities in
         any jurisdiction to any person to whom it is unlawful to make such
         offer solicitation in such jurisdiction.  Neither the delivery of
         this Prospectus nor any sale made hereunder shall, under any
         circumstances, create any implication that there has been no
         change in the affairs of AAG since the date of this Prospectus, or
         that the information herein is correct as of any time since such
         date.

                                                               
            
                   The date of this Prospectus is August 28, 1996.
             

                                  TABLE OF CONTENTS

                                                                        Page 



         AVAILABLE INFORMATION . . . . . . . . . . . . . . . . . . . .     1

         DOCUMENTS INCORPORATED BY REFERENCE . . . . . . . . . . . . .     1

         INFORMATION REGARDING AAG . . . . . . . . . . . . . . . . . .     2

         USE OF PROCEEDS . . . . . . . . . . . . . . . . . . . . . . .     2

         SUMMARY OF PLAN . . . . . . . . . . . . . . . . . . . . . . .     3
            
         RISK FACTORS  . . . . . . . . . . . . . . . . . . . . . . . .     6
             
         DESCRIPTION OF COMMON STOCK . . . . . . . . . . . . . . . . .     7

         LEGAL MATTERS . . . . . . . . . . . . . . . . . . . . . . . .     7

         EXPERTS . . . . . . . . . . . . . . . . . . . . . . . . . . .     8


                                AVAILABLE INFORMATION
            
               AAG is subject to the informational requirements of the
         Securities Exchange Act of 1934 and in accordance therewith files
         reports and other information with the Securities and Exchange
         Commission (the "Commission").  Such reports, proxy statements and
         other information filed by AAG with the Commission can be
         inspected and copied at the public reference facilities maintained
         by the Commission at 450 Fifth Street, N.W., Washington, D.C.
         20549 and at the Regional Offices of the Commission at 7 World
         Trade Center, New York, New York 10048 and Northwestern Atrium
         Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
         60661-2511.  Copies of such material can also be obtained from the
         Public Reference Section of the Commission at 450 Fifth Street,
         N.W., Washington, D.C. 20549 at prescribed rates.  Such reports,
         proxy statements and other information concerning AAG may also be
         inspected at the offices of the New York Stock Exchange.  AAG is
         an electronic filer, and the Commission maintains a Web site
         (located at http://www.sec.gov) that contains reports, proxy
         statements and other information regarding registrants that file
         electronically.  Additional updating information with respect to
         the Plan and the shares of Common Stock offered hereby may be
         provided in the future to participants in the Plan by means of
         appendices to this Prospectus.
             
               AAG has filed with the Commission a Registration Statement
         under the Securities Act of 1933 with respect to the Common Stock
         offered hereby.  This Prospectus does not contain all of the
         information set forth in the Registration Statement and the
         exhibits thereto, certain portions of which have been omitted
         pursuant to the rules and regulations of the Commission.  The
         information so omitted may be obtained from the Commission's
         principal office in Washington, D.C. upon payment of the fees
         prescribed by the Commission. 





                         DOCUMENTS INCORPORATED BY REFERENCE

               The following documents filed with the Commission (File No.
         1-11632) are incorporated by reference into this Prospectus:
            
               1)  AAG's Annual Report on Form 10-K for the year ended
               December 31, 1995.
               2)  AAG's Quarterly Report on Form 10-Q for the quarter 
               ended March 31, 1996 and June 30, 1996.
             

                              INFORMATION REGARDING AAG
            
               AAG markets individual and group annuities nationwide to the
         savings and retirement markets through its wholly-owned subsidiar-
         ies.  GALIC, Annuity Investors Life Insurance Company, Lifestyle
         Financial Investments, Inc. and Retirement Resource Group, Inc. 
         Through Loyal American Life Insurance Company, it markets various
         forms of life, accident and health insurance and annuities through
         payroll deduction plans and financial institutions.  Through
         American Memorial, AAG markets individual life insurance and
         annuity policies with the sponsorship of state associations of
         funeral directors as well as individual funeral directors across
         the country.  American Financial Group, Inc. owns 81% of AAG's
         43.1 million outstanding common shares.
             
               Accompanying this Prospectus is AAG's most recent annual
         report on Form 10-K and quarterly report on Form 10-Q.  Recipients
         of this Prospectus are urged to read the accompanying documents
         carefully.

                                   USE OF PROCEEDS

               To the extent that Common Stock acquired pursuant to the
         Plan is purchased on the open market, AAG will not receive any
         proceeds.  Pursuant to the Plan, AAG may issue shares directly to
         agents participating in the Plan.  In that event, AAG will use the
         proceeds from the sale of such shares of Common Stock for general
         corporate purposes.



                                   SUMMARY OF PLAN

         Introduction
            
               The Plan was adopted by the AAG Board of Directors on
         October 11, 1994.  The Plan will provide agents of GALIC and
         American Memorial ("Eligible Agents"), the ability to acquire or
         increase ownership interests in AAG.  The purpose of the Plan is
         to assist GALIC and American Memorial in attracting and retaining
         qualified agents and providing additional incentives to Eligible
         Agents.
             



               The following summary of the principal provisions of the
         Plan does not purport to be complete and is subject to, and is
         qualified in its entirety by reference to, the full text of the
         Plan, which is included in this Prospectus as Attachment No. 1.

         Administration
            
               The Plan will be administered by a committee of the AAG
         Board of Directors (the "Committee").  Subject to the provisions
         of the Plan, the Committee has full discretionary authority to
         interpret the Plan, to issue rules for administering the Plan, to
         change, alter, amend or rescind such rules, and to make all other
         determinations, interpretations and decisions.  All actions of the
         Committee shall be final and conclusive.  No member of the Board
         of Directors or the Committee shall be liable for any action,
         determination or omission taken or made in good faith with respect
         to the Plan or any right granted thereunder.

               The AAG Board of Directors has designated the Organization
         and Policy Committee to administer the Plan.  As of the date
         hereof, the members of the Committee were Ronald F. Walker (Chair-
         man) and Ronald G. Joseph.  Each member of the Committee serves at
         the pleasure of the AAG Board of Directors.
             
         Participation in the Plan
            
               Each Eligible Agent may participate in the Plan by filing
         with GALIC or American Memorial, as the case may be, an election
         to purchase form (the "Form") (such Eligible Agents who elect to
         participate in the Plan are hereinafter referred to as "Partici-
         pating Agents").  The Form must specify the date on which partici-
         pation is to commence, which may not be retroactive.  The Form may
         authorize specified annuity commission deductions.  In addition,
         Participating Agents may make lump-sum payments to be used to
         purchase shares of Common Stock pursuant to the Plan.  All regular
         commission deductions and lump-sum contributions shall be recorded
         in a non-interest bearing account which AAG shall establish for
         Participating Agents (the "Share Purchase Account").
             

         Calculation of Shares Purchased

               Each Participating Agent having funds in his or her Share
         Purchase Account on a Purchase Date (as defined in the Plan) shall
         be deemed, without any further action, to have been granted and
         exercised on such Purchase Date, the option to purchase the number
         of whole and fractional shares of Common Stock which the funds in
         his or her Share Purchase Account would purchase at the Purchase
         Price (as hereafter defined), subject to certain limitations, on
         such Purchase Date.




         Purchase Price
            
               The Purchase Price for each whole or fractional share shall
         be 92.5% of the fair market value of such whole or fractional
         share on the Purchase Date.  GALIC or American Memorial, as the
         case may be, will pay the remaining 7.5% of the fair market value.

               If the Common Stock is purchased from AAG, fair market value
         shall be the mean of the high and low sales prices of the Common
         Stock on the Purchase Date on the New York Stock Exchange Compos-
         ite Tape (or the principal market in which the shares are traded,
         if the Common Stock is not listed on the New York Stock Exchange
         on such date), or, if the Common Stock is not traded on such Date,
         the mean of the high and low sales prices of the Common Stock on
         the next preceding day on which sales were made.  If the Common
         Stock is purchased in market transactions, fair market value means
         the actual purchase price of the Common Stock acquired, plus
         commissions and other acquisition expenses.
             

         Restrictions on Transfer

               No Participating Agent shall be entitled to sell or withdraw
         any Common Stock purchased under the Plan during the two (2)
         calendar years following the date of purchase of such Common
         Stock.

         Limitation on Purchase of Shares

               No Participating Agent may purchase in excess of ten thou-
         sand (10,000) shares under the Plan in any calendar year.

         Summary of Federal Income Tax Consequences

               The following is a summary of the principal anticipated
         Federal income tax consequences of transactions under the Plan
         based on current Federal income tax laws and interpretations
         thereof.  This summary does not take into account possible changes
         in such laws or interpretations, including amendments to applica-
         ble statutes or regulations or changes in judicial or administra-
         tive rulings, some of which may have retroactive effect.  The
         summary does not purport to address all aspects of the possible
         Federal income tax consequences of transactions under the Plan and
         is not intended as tax advice to any person. This summary is not
         intended to be exhaustive and does not describe state or local tax
         consequences.  PARTICIPANTS ARE URGED TO CONSULT THEIR TAX ADVI-
         SORS REGARDING POTENTIAL STATE AND LOCAL TAX CONSEQUENCES, AS WELL
         AS FEDERAL INCOME TAX CONSEQUENCES THAT MAY BE PERTINENT TO THEIR
         INDIVIDUAL TAX SITUATIONS.



               Section 83 of the Internal Revenue Code of 1986, as amended
         ("the Code") and the regulations thereunder govern the tax conse-
         quences of purchases of Common Stock pursuant to the Plan.  Code
         Section 83 establishes:  (1) whether a transfer results in income
         to the recipient, (2) the time at which the recipient recognizes
         income; (3) the amount of the income recognized by the recipient;
         and (4) the timing and amount of the transferor's deduction.

               The Code provides that inclusion in income, and therefore
         the incidence of taxation, is delayed when stock is subject to a
         substantial risk of forfeiture and restrictions on transferabili-
         ty.  At such time when a substantial risk of forfeiture is no
         longer present, or when stock is freely transferable, inclusion in
         income and the incidence of taxation will be triggered.  As de-
         scribed below, Common Stock acquired pursuant to the Plan is not
         subject to a substantial risk of forfeiture.  Common Stock ac-
         quired by a Participating Agent under the Plan is subject to a
         restriction on transfer for two (2) years.  However, ownership of
         such Common Stock becomes fully vested on the relevant Purchase
         Date.  Thus, it can be expected that recipients of Common Stock
         under the Plan will include in income the amount by which the fair
         market value of the Common Stock on the Purchase Date exceeds the
         purchase price to the Participating Agent.  This income will be
         recognized by the Participating Agent in the taxable year in which
         the purchase occurs.

               The basis in the stock to the Participating Agent is the
         Purchase Price of the Common Stock plus the amount recognized as
         ordinary income by the Participating Agent.  The holding period
         begins on the Purchase Date.  If the Participating Agent subse-
         quently disposes of the stock, the recipient will recognize capi-
         tal gain or loss, provided that the stock is a capital asset in
         the Participating Agent's hands, which is usually the case.

         Deduction to Company
            
               GALIC or American Memorial, as the case may be, will be
         entitled to deduct the exact amount that a Participating Agent
         includes in income upon purchase of Common Stock.  GALIC or Ameri-
         can Memorial, as the case may be, will be entitled to this deduc-
         tion in the taxable year in which the Participating Agent recog-
         nizes income.
             
            
                                     RISK FACTORS
             
               THE FOLLOWING FACTORS AND OTHER INFORMATION DESCRIBED HEREIN
         SHOULD BE CAREFULLY CONSIDERED PRIOR TO PURCHASING THE COMMON
         STOCK OFFERED HEREBY.

         Restrictions on Transfer

               Shares of Common Stock purchased pursuant to the Plan may
         not be transferred for two (2) years following the date of pur-
         chase.  See "Summary of Plan--Restrictions on Transfer".

         Environmental Matters Involving AAG

               AAG has certain continuing obligations with respect to the
         investigation and cleanup of hazardous substances disposed of or
         spilled by AAG's former electronic component manufacturing opera-
         tions, at facilities still owned by AAG and facilities transferred
         in connection with sales of certain operations, as well as at
         disposal sites operated by third parties.  In addition, AAG has
         indemnified the purchasers of its former operations for the cost
         of such activities.  Based on the annual costs incurred by AAG
         over the past several years and discussions with its independent
         environmental consultants, management believes that reserves for
         such cleanup activities are sufficient in all material respects to
         satisfy the known liabilities.  See "Information Regarding AAG".


         Liability Related to Former Operations

               In 1991, AAG identified possible deficiencies in procedures
         for reporting quality assurance information to the Defense Elec-
         tronics Supply Center ("DESC") with respect to AAG's former manu-
         facturing operations.  Over the last several years, AAG has been
         engaged in negotiations with the United States Government with
         respect to settlement of claims the Government might have arising
         out of the reporting deficiencies.  Based on these negotiations,
         AAG believed it had sufficient reserves to cover the estimated
         settlement amount.  In March 1995, AAG received notification from
         the Government indicating additional reporting deficiencies.  AAG
         is in the process of evaluating this information and is unable to
         ascertain the validity of these new claims on the amounts in-
         volved.  It is impossible to determine the impact, if any, of
         these alleged claims on AAG and its financial condition.

                             DESCRIPTION OF COMMON STOCK
            
               AAG has 100,000,000 shares of $1 par value Common Stock
         authorized.  Holders of Common Stock are entitled to one vote per
         share.  As of August 1, 1996, there were 43,077,301 shares out-
         standing.
             
               Holders of Common Stock are entitled to receive dividends
         out of funds legally available therefor if, when and as declared
         by the AAG Board of Directors in its discretion; and upon liquida-
         tion, dissolution or winding up of AAG to share ratably in assets
         of AAG lawfully available for distribution to holders of Common
         Stock.  Holders of Common Stock do not have any preemptive rights.


               The shares of Common Stock offered hereby, when issued in
         accordance with the Plan, will be fully paid and non-assessable
         and listed on the New York Stock Exchange.

                                    LEGAL MATTERS
            
               The validity of the shares of Common Stock offered hereby
         has been passed on for AAG by Mark F. Muething, Esq., Senior Vice
         President, General Counsel and Secretary of AAG.  Mr. Muething is
         a full-time employee of AAG and as of August 15, 1996 beneficially
         owned 7,530 shares of Common Stock.
             

                                       EXPERTS
            
               The consolidated financial statements of AAG appearing in
         AAG's annual report (Form 10-K) for the year ended December 31,
         1995, have been audited by Ernst & Young LLP, independent audi-
         tors, as set forth in their report thereon, included therein and
         incorporated herein by reference.  Such consolidated financial
         statements are incorporated herein by reference in reliance upon
         such report given upon the authority of such firm as experts in
         accounting and auditing.
             








                                   Attachment No. 1


                        GREAT AMERICAN LIFE INSURANCE COMPANY


                              AGENT STOCK PURCHASE PLAN



                              (Adopted October 11, 1994)




                        GREAT AMERICAN LIFE INSURANCE COMPANY

                              AGENT STOCK PURCHASE PLAN

                              (Adopted October 11, 1994)


         (1)   PURPOSE

               The purpose  of  the Great  American  Life Insurance  Company
         Agent Stock   Purchase  Plan (the  "Plan") is  to enable  agents of
         Great American  Life Insurance Company  (the "Company")  to acquire
         or  increase ownership  interests in  American Annuity  Group, Inc.
         ("Parent"), the  parent  of the  Company,   on  a  basis that  will
         encourage  them to  perform at  increasing levels  of effectiveness
         and use their best efforts to  promote the growth and profitability
         of the Company and Parent.   This is to be done by providing agents
         a continued opportunity to  purchase shares of the Parent's  Common
         Stock, One Dollar  ($1.00) par  value ("Shares"),  from the  Parent
         through  periodic offerings commencing  January 1, 1995  or as soon
         as practicable thereafter  (the "Effective Date").   For this  pur-
         pose, except  as otherwise  provided in  Section (18), the  maximum
         aggregate number of Shares  which Participating Agents (defined  in
         Section  (4) below)  may purchase  under  the Plan  is One  Million
         (1,000,000).

         (2)   ADMINISTRATION

               (a)  The Plan  shall be administered  by a  committee of  the
         Board  of  Directors of  the  Parent   designated  by the  Board of
         Directors  (the  "Committee"), consisting  of  at  least Three  (3)
         members.   All Committee members shall  serve, and may  be removed,
         at the pleasure of the Board of Directors.

               (b)  For purposes of administration  of the Plan, a  majority
         of the members of the Committee (but not less  than Two (2)) eligi-
         ble to  serve as  such shall  constitute a  quorum, and any  action
         taken  by a  majority of such  members of the  Committee present at
         any  meeting at  which  a quorum  is present,  or acts  approved in
         writing by a majority  of such members  of the Committee, shall  be
         the acts of the Committee.

               (c)  Subject  to the  provisions of  the Plan,  the Committee
         shall have full  discretionary authority to interpret the  Plan, to
         issue rules for administering the Plan,  to change, alter, amend or
         rescind such rules, and  to make all other determinations necessary
         or appropriate for the administration of  the Plan.  All determina-
         tions,  interpretations  and constructions  made  by  the Committee
         pursuant to this Section shall be final and conclusive.   No member
         of the Board of Directors  or the Committee shall be liable for any
         action, determination or omission taken or  made in good faith with
         respect to the Plan or any right granted hereunder.

               (d)  The  Committee will  engage a  bank trust  department or
         other financial institution as  agent (the "Plan Agent") to perform
         custodial and  record-keeping  functions  for  the  Plan,  such  as
         holding record  title to the  participating agents'  Share certifi-
         cates, maintaining an individual  investment account for each  such
         agent  and  providing  periodic  account  status  reports  to  such
         agents.

               (e)  The  Committee shall  have full  discretionary authority
         to delegate ministerial functions  to management of the  Company or
         the Parent.

         (3)   ELIGIBLE AGENTS

               All agents  of the Company, and  of such of  its Subsidiaries
         as may  be designated for  such purpose  from time  to time by  the
         Committee, shall be eligible to participate in  the Plan ("Eligible
         Agents").

         (4)   ELECTION TO PARTICIPATE

               Each Eligible  Agent may  participate in  the Plan  by filing
         with  the  Company  an  election  to  purchase  form (the  "Form").
         Eligible  Agents who so elect to  participate in the Plan are here-
         inafter  referred to  as  "Participating Agents".    The Form  must
         specify the date  on which participation is to commence,  which may
         not be  retroactive.  The  Form may authorize  specified commission
         deductions.   In addition, Participating  Agents may  make lump-sum
         payments to be used to  purchase Shares pursuant to the Plan.   All
         regular commission deductions and  lump-sum contributions shall  be
         recorded  in a non-interest bearing  account which the Parent shall
         establish for  Participating    Agents  (the  "Share  Purchase  Ac-
         count").

               All funds recorded in the Share  Purchase Account may be used
         by the Parent for any  corporate purpose, subject to the right of a
         Participating Agent to  withdraw at any time an amount equal to the
         balance  accumulated  in his  or  her Share  Purchase  Account upon
         withdrawal from participation  in the Plan as described  in Section
         (7) below.  Funds recorded in Share Purchase Accounts  shall not be
         required to be segregated from any funds of the Parent.

         (5)   DEDUCTION CHANGES

               A Participating  Agent may at  any time increase  or decrease
         his or her  commission deduction by filing a new  Form.  The change
         will become effective  as soon as practicable after receipt  of the
         Form.   A  commission deduction  change  (which shall  include  any
         increase or  decrease) may not be  made more than  twice during any
         calendar year.

         (6)   LIMITATION ON PURCHASE OF SHARES

               No Participating Agent may be granted  a right to purchase in
         excess  of   Ten Thousand  (10,000) Shares under  this Plan  in any
         calendar year.

         (7)   WITHDRAWAL OF FUNDS

               A Participating  Agent may  at any time  prior to  a Purchase
         Date (defined  in Section  (8) below) and  for any reason  withdraw
         from participation  in the Plan, in  which case the  entire balance
         accumulated in his or her  Share Purchase Account shall be paid  to
         him or her as soon as  practicable thereafter.  Partial withdrawals
         will not be permitted.


         (8)   METHOD OF PURCHASE AND INVESTMENT ACCOUNTS

               The term "Share  Purchase Period" shall mean a  period of One
         (1),  Two (2) or  Three (3) calendar  months, as  determined by the
         Committee.   The term  "Purchase Date"  as used in  the Plan  shall
         mean the  last business day  of each Share  Purchase Period (or  as
         soon  as practicable  thereafter)  commencing after  the  Effective
         Date.  Each  Participating Agent having  funds in his or  her Share
         Purchase Account  on a Purchase Date  shall be deemed,  without any
         further action, to have  been granted on such Purchase Date, and to
         have exercised on  such Purchase Date, the option to  purchase  the
         number  of whole  and fractional Shares  which the funds  in his or
         her  Share Purchase  Account would purchase  at the  Purchase Price
         (as  hereinafter defined)  on such  Purchase Date,  subject to  the
         Share limitation in  Section (1) and the restrictions set  forth in
         Section (6).  Such option  will be deemed exercised if the Partici-
         pating Agent  does not  withdraw such funds  prior to the  Purchase
         Date.  All Shares  so purchased (including fractional Shares) shall
         be  immediately credited  to a  separate Investment  Account estab-
         lished  by the Plan Agent for each Participating Agent.  At no time
         will  AAG or  GALIC be  considered to  be the  owner of  any Shares
         acquired pursuant to the  Plan.  The Plan  Agent shall hold in  its
         name or the  name of its nominee  all certificates for Shares  pur-
         chased until Shares are  withdrawn by a Participating Agent  pursu-
         ant  to Section (10) below.  No  risk of forfeiture to the Partici-
         pating Agent exists  once the shares are purchased and  credited to
         the Investment Account.

               All cash dividends  paid with respect to the  whole and frac-
         tional Shares  in a Participating Agent's Investment Account shall,
         unless otherwise directed  by the Committee, be credited to  his or
         her Investment Account  and used, in the same manner  as commission
         deductions,  to purchase  additional Shares  under the  Plan on the
         next Purchase Date, subject to the  Share limitation in Section (1)
         and the restrictions  set forth  in Section  (6).   Shares so  pur-
         chased shall  be added  to the  Shares held  for the  Participating
         Agent in his or her Investment Account.

         (9)   PURCHASE PRICE

               The Purchase Price for each  whole or fractional Share  shall
         be  Ninety-Two and  One-Half  Percent (92.5%)  of  the fair  market
         value of such  whole or fractional Share  on the Purchase  Date (as
         defined in Section  (8) above),  provided that  the Purchase  Price
         shall in no event be less than the par value of such Share.

               Fair  market value  shall be  the  mean of  the high  and low
         sales prices of such  Shares on the Purchase  Date on the New  York
         Stock  Exchange Composite Tape  (or the  principal market  in which
         the  Shares are traded,  if the  Shares are not  listed on  the New
         York Stock  Exchange on  such Date),  or, if  the Shares  shall not
         have been traded  on such Date, the mean of  the high and low sales
         prices  of such  Shares on the  next preceding  day on  which sales
         were made.   If Shares are  purchased in market  transactions, fair
         market  value means  the actual  purchase  price of  the Share  ac-
         quired, plus commissions and other acquisition expenses.

         (10)  WITHDRAWAL OF CERTIFICATES

               Subject to  Sections  (13) and  (21)  below, a  Participating
         Agent shall  have the right at  any time to withdraw  a certificate
         or certificates for all or  a portion of the Shares credited to his
         or her  Investment Account  by giving  written notice  to the  Plan
         Agent, provided, however, that  (a) no Participating Agent shall be
         entitled to receive  a certificate for any  Share prior to  two (2)
         calendar years  after the date that  Share was purchased  under the
         Plan,  (b) no  such request may  be made more  frequently than once
         each calendar  year and (c) no  Participating Agent shall  be enti-
         tled  to receive  a  certificate for  any  fractional Share.    The
         Parent will  pay any  stamp taxes  imposed in  connection with  the
         issuance of any certificate under the Plan.


         (11)  REGISTRATION OF CERTIFICATES

               Each certificate  withdrawn by  a Participating Agent  may be
         registered only in the name of the  Participating Agent, or, if the
         Participating  Agent  so  indicated on  the  Participating  Agent's
         Form, in  the  Participating  Agent's  name  jointly  with  another
         person, with right  of survivorship.  A Participating Agent  who is
         a resident of  a jurisdiction which does not recognize such a joint
         tenancy  may  have  certificates  registered  in the  Participating
         Agent's name  as tenant  in common  or as  community property  with
         another person, without right of survivorship.

         (12)  VOTING

               The Plan  Agent shall vote all  Shares held in  an Investment
         Account in accordance with the Participating Agent's  instructions.
         To the  extent the  Plan Agent does  not receive instructions  with
         respect  to the voting of any Shares held in the Investment Account
         such  Shares shall be voted in the same proportion as the Shares as
         to which the Plan Agent has received instructions.

         (13)  LIMITATION ON RESALE

               Notwithstanding anything  in  the Plan  to  the contrary,  no
         Participating Agent shall  be entitled to sell any  Share purchased
         under the Plan (or  withdraw any certificate representing any  such
         Share) during  the two  (2) calendar  years following  the date  of
         purchase of such Share.

         (14)  RIGHTS ON  RETIREMENT, DEATH  OR OTHER TERMINATION  OF AGENCY
               RELATIONSHIP

               In the  event of a Participating Agent's retirement, death or
         other termination of the Participating Agent's  status as an  agent
         of the  Company, or in the event  that a Participating Agent other-
         wise ceases to be an Eligible  Agent, no commission deduction shall
         be taken from any amount due  and owing to the Participating  Agent
         thereafter, and  the  balance in  the  Participating Agent's  Share
         Purchase Account  shall be paid to  the Participating Agent,  or in
         the  event of  the  Participating Agent's   death,  to  his or  her
         designated beneficiary  under the Plan (and,  if none, then  to his
         or her estate).

         (15)  RIGHTS NOT TRANSFERABLE

               Rights under the Plan  are not transferable by  a Participat-
         ing Agent other than by  will or the laws of descent  and distribu-
         tion, and are  exercisable during the agent's lifetime only  by the
         agent.

         (16)  NO RIGHT TO CONTINUED RELATIONSHIP WITH THE COMPANY          

               Neither the Plan  nor any right granted under  the Plan shall
         confer upon any  Participating Agent  any right  to continuance  of
         an agent or  any other relationship with the Company,  or interfere
         in any way with  the right of the  Company to terminate the  agency
         relationship of such Participating Agent.

         (17)  APPLICATION OF FUNDS

               All funds received or held by the  Parent under this Plan may
         be used for any corporate purpose.


         (18)  ADJUSTMENT IN CASE OF CHANGES AFFECTING SHARES

               In the event  of a subdivision of outstanding  Shares, or the
         payment of  a stock  dividend, the  Share limitation  set forth  in
         Section  (1)  shall be  adjusted  proportionately,  and such  other
         adjustments shall be  made as may be  deemed equitable by  the Com-
         mittee.

         (19)  AMENDMENT OF THE PLAN

               The  Board of  Directors may  at  any time,  or from  time to
         time, amend this Plan in  any respect, but no such  amendment shall
         be effective with respect to shares  purchased pursuant to the Plan
         prior to the date of such amendment.

         (20)  TERMINATION OF THE PLAN

               The Plan and, except as provided  below, all rights of Eligi-
         ble  Agents under  any  offering hereunder  shall terminate  on the
         earliest of:

               (a)  The  date that Participating  Agents become  entitled to
         purchase  a number  of Shares  greater  than the  number of  Shares
         remaining available  for purchase in  accordance with  Section (1),
         as adjusted by Section (18),  in which case if the number of Shares
         so purchasable is greater than the  Shares remaining available, the
         available  Shares shall  be allocated  by the  Committee among such
         Participating Agents on a pro rata basis;

               (b)  Any  date  selected by  the  Board of  Directors  in its
         discretion; or

               (c)  The date set forth in Section 25(b) of this Plan.

               Upon  termination of  this  Plan, all  amounts  in the  Share
         Purchase Accounts  of Participating Agents shall be carried forward
         into  the  Participating Agent's  Share  Purchase  Account under  a
         successor plan, if any, or promptly refunded.

               The Board  of Directors shall have  the right to  suspend the
         Plan at any time.

         (21)  GOVERNMENTAL REGULATIONS

               (a)  Anything  contained in  this Plan  to the  contrary not-
         withstanding, the Parent shall not be  obligated to sell or deliver
         any Shares  or certificates  under this Plan  unless and until  the
         Parent is  satisfied that such sale  or delivery complies  with (i)
         all applicable requirements of the New  York Stock Exchange (or the
         governing body  of the  principal market in  which such Shares  are
         traded, if such Shares  are not then listed on that Exchange), (ii)
         all applicable provisions  of the Securities Act of 1933  and (iii)
         all  other laws  or regulations by  which the Company  or Parent is
         bound or to which the Company or Parent is subject.

               (b)  The  Company or the  Parent may make  such provisions as
         it may deem appropriate  for the withholding of  any taxes or  pay-
         ment  of any taxes which it determines  it may be required to with-
         hold or pay  in connection with any Shares.   The obligation of the
         Parent  to deliver certificates under this Plan is conditioned upon
         the  satisfaction of  the  provisions set  forth  in the  preceding
         sentence.


         (22)  SOURCE OF SHARES

               Shares to be  purchased from the Parent under  the Plan shall
         be (a) previously  acquired treasury Shares  or (b) authorized  but
         unissued Shares.  Notwithstanding anything to  the contrary in this
         Plan, if  and to the extent  authorized by the Committee,  the Plan
         Agent  may  make purchases  of  Shares on  behalf  of Participating
         Agents  under  the Plan  through  market  transactions rather  than
         purchases from the Company.

         (23)  REPURCHASE OF SHARES

               The  Company shall  not be  required to  repurchase  from any
         Participating  Agent  any  Shares  which  such Participating  Agent
         acquires under the Plan.

         (24)  EXPENSES OF MAINTAINING PLAN

               Except  as  provided in  this Section,  the Company  shall be
         responsible for  all expenses of operating the Plan.  If Shares are
         purchased through market transactions  as permitted by Section  22,
         all commissions and other  expenses of purchasing such shares shall
         be included in the  calculation of fair market value of  the Shares
         so purchased and shall be paid  by the Participating Agent purchas-
         ing  the shares.  All commissions and other expenses of selling any
         Shares acquired pursuant  to the Plan shall be paid by the Partici-
         pating Agent whose shares are sold.

         (25)  EFFECTIVE DATE; DURATION

               (a)  Effective Date.   The  Plan shall become  effective upon
         the date of its adoption by the Board.

               (b)  Duration.   Unless  earlier terminated  by the  Board or
         the Committee  pursuant to  the provisions  of the  Plan, the  Plan
         shall terminate on  the tenth anniversary of its effective  date as
         hereinbefore  specified.   No Shares  shall be  purchased under the
         Plan after such termination date.


                                       PART II

                        INFORMATION NOT REQUIRED IN PROSPECTUS

         Item 14.  Other Expenses of Issuance and Distribution

               The  estimated  expenses payable  by American  Annuity Group,
         Inc. (the  "Registrant") in connection with the registration of the
         securities offered hereby are as follows:

               SEC filing fee  . . . . . . . . . . . . .       $3,000
               Printing and engraving expenses   . . . . .      2,000
               Legal fees and expenses   . . . . . . . . .      1,500
               Accounting fees and expenses  . . . . . . .      1,500
               Miscellaneous   . . . . . . . . . . . . . .        -  

                    Total  . . . . . . . . . . . . . . . .     $8,000


         Item 15.  Indemnification of Directors and Officers

               Section 145  of the Delaware General Corporation Law ("DGCL")
         provides generally and in  pertinent part that a  Delaware corpora-
         tion may  indemnify  its directors  and  officer against  expenses,
         judgments, fines, and settlements actually and  reasonably incurred
         by them  in connection with  any civil suit  or action, except  ac-
         tions by or in the right of the corporation,  or any administrative
         or investigative proceeding if, in  connection with the matters  in
         issue, they acted  in good faith  and in  a manner they  reasonably
         believe  to be  in, or  not opposed  to, the  best interest  of the
         corporation, and  in connection with any  criminal suit or proceed-
         ing,  if  in connection  with the  matters  in issue,  they  had no
         reasonable cause to  believe their conduct  was unlawful.   Section
         145  further  provides that,  in  connection  with the  defense  or
         settlement of any  action by or in the right  of the corporation, a
         Delaware  corporation  may  indemnify  its  directors  and officers
         against expenses  actually and reasonably  incurred by them  if, in
         connection with the matters in issue, they acted in  good faith, in
         a manner they reasonably believed to be in, or  not opposed to, the
         best interests  of  the  corporation,  and  without  negligence  or
         misconduct in the performance  of their duties to  the corporation.
         Section 145  further permits  a Delaware corporation  to grant  its
         directors  and   officers  additional  rights   of  indemnification
         through by-law provisions and otherwise.

               Article VII of the  Registrant's By-Laws provides for  indem-
         nification of  directors and officers  similar to that  provided in
         Section 145 of DGCL.

               Reference is  made to Section  102(b)(7) of  the DGCL,  which
         enables a  corporation in its original certificate of incorporation
         or an amendment thereto to eliminate  or limit the personal liabil-
         ity of a director for violations  of the director's fiduciary duty,
         except (i) for any breach of the director's duty  of loyalty to the
         corporation or its stockholders, (ii) for  acts or omissions not in
         good faith  or which  involve intentional  misconduct or a  knowing
         violation of law, (iii) pursuant  to Section 174 of the  DGCL (pro-
         viding for liability  of directors  for unlawful  payment of  divi-
         dends or unlawful  stock purchases or redemptions) or (iv)  for any
         transaction from  which  a director  derived  an improper  personal
         benefit.  Article  Ninth of the Registrant's Certificate  of Incor-
         poration eliminates  the  liability  of  directors  to  the  extent
         permitted by Section 102(b)(7) of the DGCL.

               The  Registrant  also  maintains   directors'  and  officers'
         reimbursement and liability insurance  and has entered into  agree-
         ments with  its directors and  officers providing  for indemnifica-
         tion in certain events.

         Item 16.  Exhibits

         5.1   Opinion of Mark F. Muething, Esq.


            
         13.1  The  Registrant's Annual  Report on  Form 10-K  for the  year
               ended December 31, 1995, as amended.

         13.2  The Registrant's  Quarterly  Report  on  Form  10-Q  for  the
               quarter ended March 31, 1996.

         13.3  The Registrant's  Quarterly  Report  on  Form  10-Q  for  the
               quarter ended June 30, 1996.
             
         23.1  Consent of Ernst & Young LLP.

         23.2  Consent of Mark F. Muething, Esq. (included in Exhibit 5.1).

         24.1  Powers of  Attorney (contained in, and incorporated herein by
               reference to, the signature  page of the Registration  State-
               ment).

         99.1  1994  Great  American  Life  Insurance  Company  Agent  Stock
               Purchase Plan



         Item 17.  Undertakings

               The undersigned Registrant hereby undertakes:

                    (1)  To  file,  during any  period  in  which offers  or
               sales are  being  made, a  post-effective  amendment to  this
               registration statement:

                         (i)  to include any prospectus required  by section
               10(a)(3) of the Securities Act of 1933;
            
                         (ii) to  reflect  in  the prospectus  any  facts or
               events arising after the  effective date of the  registration
               statement  (or  the  most   recent  post-effective  amendment
               thereof) which,  individually or in  the aggregate, represent
               a  fundamental change  in  the information  set forth  in the
               registration  statement; notwithstanding  the foregoing,  any
               increase or decrease  in volume of securities offered (if the
               total  dollar value  of securities  offered would  not exceed
               that which was registered) and any  deviation from the low or
               high  end  of the  estimated  maximum offering  range  may be
               reflected in  the form of  prospectus filed with  the Commis-
               sion  pursuant  to Rule  424(b)  if,  in the  aggregate,  the
               changes in  volume and  price represent  no more  than a  20%
               change in  the maximum aggregate offering  price set forth in
               the "Calculation  of Registration Fee" table in the effective
               registration statement.
             
                         (iii)     to include any  material information with
               respect to  the plan of distribution not previously disclosed
               in the  registration statement or any material change to such
               information in the registration statement.

                    (2)  That, for the purpose of determining  any liability
               under the  Securities Act  of 1933, each  such post-effective
               amendment shall be deemed to be a new  registration statement
               relating to  the securities offered therein, and the offering
               of  such securities at  that time  shall be deemed  to be the
               initial bona fide offering thereof.

                    (3)  To  remove from  registration by  means of  a post-
               effective amendment  any of  the securities  being registered
               which remain unsold at the termination of the offering.

                    Insofar  as  indemnification   for  liabilities  arising
               under the Securities  Act of 1933 may be  permitted to direc-
               tors,  officers  and  controlling persons  of  the Registrant
               pursuant  to  the  foregoing  provisions,  or otherwise,  the
               Registrant  has  been  advised  that in  the  opinion  of the
               Securities  and Exchange  Commission such  indemnification is
               against public  policy as expressed in the Securities Act and
               is, therefore, unenforceable.  In the  event that a claim for
               indemnification  against such  liability (other  than payment
               by the  Registrant of expenses incurred  or paid by  a direc-
               tor, officer or controlling  person of the Registrant  in the
               successful defense  of  any action,  suit  or proceeding)  is
               asserted by such director,  officer or controlling person  in
               connection with  the securities being registered,  the Regis-
               trant will, unless  in the opinion of its  counsel the matter
               has been  settled by controlling precedent, submit to a court
               of appropriate  jurisdiction the question whether such indem-
               nification  by it  is against  public policy  as expressed in
               the Securities Act and will be  governed by the final adjudi-
               cation of such issue.

                                      SIGNATURES
            
               Pursuant to the  requirements of the Securities  Act of 1933,
         the Registrant certifies  that it has reasonable grounds to believe
         that it meets all  of the requirements for  filing on Form S-2  and
         has duly caused  this Post-Effective Amendment  No. 1 to  Registra-
         tion  Statement to  be signed  on  its behalf  by the  undersigned,
         thereto duly authorized, in the City  of Cincinnati, State of Ohio,
         on August 30, 1996.
             
                                        AMERICAN ANNUITY GROUP, INC.



                                        By:                                 

                                           Name:  Robert A. Adams
                                           Title: Executive Vice President
                                                  and    Chief     Operating
         Officer

            
               Pursuant to the  requirements of the Securities Act  of 1933,
         this Post-Effective Amendment No.  1 to Registration Statement  has
         been signed by  the following persons in the capacities  and on the
         dates indicated.


         Signature                  Title                   Date



         *                          Chairman of the Board   August __, 1996
         Carl H. Lindner            and Chief Executive
                                    Officer (Principal
                                    Executive Officer)
                                    and Director


         *                          President and Director  August __, 1996
         S. Craig Lindner



         *                          Director                August __, 1996
         Robert A. Adams



         *                          Director                August __, 1996
         A. Leon Fergenson



         *                          Director                August __, 1996
         Ronald G. Joseph



         *                          Director                August __, 1996
         John T. Lawrence III



         *                          Director                August __, 1996
         William R. Martin



         *                          Director                August __, 1996
         Ronald F. Walker



         *                          Senior Vice President,  August __, 1996
         William J. Maney           Treasurer and Chief
                                    Financial Officer (Principal
                                    Financial Officer and
                                    Principal Accounting
                                    Officer)



         *By:                       Attorney-in-Fact        August 30, 1996
             Mark F. Muething
             

                                  INDEX TO EXHIBITS

            

         Exhibit No.                       Description of Exhibit               

         5.1**                             Opinion of Mark F. Muething, Esq.

         13.1*                             The Registrant's Annual Report on
                                           Form 10-K for the year ended De-
                                           cember 31, 1995

         13.2*                             The Registrant's Quarterly Report
                                           on Form 10-Q for the quarter end-
                                           ed March 31, 1996

         13.3*                             The Registrant's Quarterly Report
                                           on Form 10-Q for the quarter end-
                                           ed June 30, 1996

         23.1**                            Consent of Ernst & Young LLP

         23.2**                            Consent of Mark F. Muething, Esq.

         24.1**                            Powers of Attorney

         99.1**                            1994 Great American Life Insur-
                                           ance Company Agent Stock Purchase
                                           Plan



             
         ____________________

         *   Incorporated by Reference
         **  Previously Filed




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