AMERICAN ANNUITY GROUP INC
10-K405, 1997-03-25
INSURANCE CARRIERS, NEC
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                        SECURITIES AND EXCHANGE COMMISSION
                              Washington, D.C. 20549

                                    FORM 10-K

               Annual Report Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


   For the Fiscal Year Ended                           Commission File
   December 31, 1996                                   No. 1-11632


                           AMERICAN ANNUITY GROUP, INC.

   Incorporated under                                  IRS Employer I.D.
   the Laws of Delaware                                No. 06-1356481

                  250 East Fifth Street, Cincinnati, Ohio 45202
                                  (513) 333-5300

   Securities Registered Pursuant to Section 12(b) of the Act:
                                                       Name of Each Exchange
       Title of Each Class                             on which Registered
       American Annuity Group, Inc.:
       Common Stock, Par Value $1.00 Per Share         New York

       AAG Holding Company, Inc. (Guaranteed by Registrant):
       9-1/2% Senior Notes due August 15, 2001         New York
       11-1/8% Senior Subordinated Notes due February 1, 2003New York

       American Annuity Group Capital Trust I (Guaranteed by Registrant):
       9-1/4% Trust Originated Preferred Securities    New York

   Securities Registered Pursuant to Section 12(g) of the Act:  None

       Indicate by check mark whether the Registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months, and (2) has been subject to such
   filing requirements for the past 90 days.  Yes  X   No    

       Indicate by check mark if disclosure of delinquent filers pursuant to
   Item 405 of Regulation S-K is not contained herein, and need not be
   contained, to the best of registrant's knowledge, in definitive proxy or
   information statements incorporated by reference in Part III of this Form
   10-K or any amendment to this
   Form 10-K. [ ]

       As of February 28, 1997, there were 43,201,574 shares of the
   Registrant's Common Stock outstanding.  The aggregate market value of Common
   Stock held by non-affiliates at that date was approximately $124.2 million
   based upon non-affiliate holdings of 8,141,579 shares and a market price of
   $15.25 per share.

                       Documents Incorporated by Reference:

       Proxy Statement for the 1997 Annual Meeting of Shareholders (portions of
   which are incorporated by reference into Part III hereof).





   <PAGE>






                           AMERICAN ANNUITY GROUP, INC.

                              INDEX TO ANNUAL REPORT

                                   ON FORM 10-K


   Part I
          Page
   Item 1.       Business
       Introduction                                                     1 
       Great American Life Insurance Company                            1 
       American Memorial Life Insurance Company and 
         Loyal American Life Insurance Company                          5 
       Other Subsidiaries                                               7 
       Investments                                                      8 
       Independent Ratings                                             10 
       Competition                                                     10 
       Regulation                                                      11 
       Discontinued Manufacturing Operations                           13 
       Employees                                                       13 
   Item 2.       Properties                                            13 
   Item 3.       Legal Proceedings                                     14 
   Item 4.       Submission of Matters to a Vote of Security Holders    * 


   Part II

   Item 5.       Market for Registrant's Common Equity and Related 
                   Stockholder Matters                                 15 
   Item 6.       Selected Financial Data                               16 
   Item 7.       Management's Discussion and Analysis of Financial
                   Condition and Results of Operations                 17 
   Item 8.       Financial Statements and Supplementary Data           22 
   Item 9.       Changes in and Disagreements with Accountants on 
                   Accounting and Financial Disclosure                  * 


   Part III

   Item 10. Directors and Executive Officers of the Registrant         22 
   Item 11. Executive Compensation                                     22 
   Item 12. Security Ownership of Certain Beneficial Owners and 
            Management                                                 22 
   Item 13. Certain Relationships and Related Transactions             22 


   Part IV

   Item 14. Exhibits, Financial Statement Schedules, and Reports
              on Form 8-K                                              S-1



   * The response to this item is "none".




   <PAGE>

                                      PART I

                                      ITEM 1

                                     Business

   Introduction

   American Annuity Group, Inc. ("AAG" or "the Company") was incorporated as a
   Delaware corporation in 1987.  AAG is a holding company which operates
   through wholly-owned subsidiaries.  AAG's primary subsidiary, Great American
   Life Insurance Company ("GALIC"), sells (i) flexible premium and single
   premium annuities in the qualified (not-for-profit) market and (ii) single
   premium annuities in the non-qualified market.  AAG acquired GALIC in
   December 1992.

   In November 1995, AAG acquired Laurentian Capital Corporation ("LCC").  As a
   result, the Company's subsidiaries now include (i) American Memorial Life
   Insurance Company,  which markets individual life insurance and annuity
   policies with the sponsorship of state associations of funeral directors as
   well as individual funeral directors and corporate-owned funeral homes
   across the country and (ii) Loyal American Life Insurance Company, which
   specializes in supplemental life and health insurance sold through payroll
   deduction plans and credit unions.

   AAG is an 81% owned subsidiary of American Financial Group, Inc. ("AFG").

   Great American Life Insurance Company

   GALIC, located in Cincinnati, was incorporated in New Jersey in 1959 and
   redomiciled as an Ohio corporation in 1982.  GALIC entered the tax-deferred
   annuity business in 1976; prior to that time it wrote primarily whole-life,
   term-life, and accident and health insurance policies.  GALIC is currently
   rated "A" (Excellent) by A.M. Best and "AA-" (Very high claims paying
   ability) by Duff & Phelps.

   Annuities are long-term retirement savings plans that benefit from interest
   accruing on a tax-deferred basis.  The issuer of the annuity collects
   premiums, credits interest on the policy and pays out a benefit upon death,
   surrender or annuitization.  

   Annuity contracts are generally classified as either fixed rate or variable. 
   With a fixed rate annuity, the interest crediting rate is initially set by
   the issuer and thereafter may be changed from time to time by the issuer
   based on market conditions, subject to any guaranteed minimum interest
   crediting rates in the policy.  With a variable annuity, the value of the
   policy is tied to an underlying securities portfolio or underlying mutual
   funds.  The majority of annuities issued by GALIC have been fixed rate
   annuities.

   Employees of qualified not-for-profit organizations are eligible to save for
   retirement through contributions made on a before-tax basis.  Contributions
   are made at the discretion of the participants through payroll deductions or
   through tax-free "rollovers" of funds.  Federal income taxes are not payable
   on contributions or earnings until amounts are withdrawn.





                                        1



   <PAGE>
   The following table (in millions) presents financial information concerning
   GALIC.

                      Statutory Accounting Principles Basis

                                          1996   1995   1994    1993   1992

     Total Assets                       $5,752 $5,414 $5,057  $4,758 $4,377

     Insurance Reserves:
       Annuities                        $5,298 $4,974 $4,655  $4,299 $4,011
       Life                                 22     22     21      22     23
       Accident and Health                  -      -       1       1      1
                                        $5,320 $4,996 $4,677  $4,322 $4,035

     Capital and Surplus                $  285 $  273 $  256  $  251 $  216
     Asset Valuation Reserve(a)             91     90     80      70     71
     Interest Maintenance Reserve(a)        25     32     28      36     17

     Annuity Receipts:
       Flexible Premium:
              First Year                $   35 $   42 $   39  $   47 $   48
         Renewal                           182    196    208     223    232
                                           217    238    247     270    280
       Single Premium                      319    219    196     130     80
          Total Annuity Receipts        $  536 $  457 $  443  $  400 $  360
                    
     (a)  Allocation of surplus.


             Generally Accepted Accounting Principles ("GAAP") Basis

                                          1996   1995   1994    1993   1992

     Total Assets                       $5,934 $5,608 $5,044  $4,883 $4,436
     Annuity Benefits Accumulated        5,205  4,917  4,596   4,257  3,974
     Stockholder's Equity                  658    623    449     520    418

   Single premium annuity receipts have increased each year since 1992 due
   primarily to sales of newly introduced products and, in 1995, the
   development of new distribution channels.  This increase has more than
   offset the decline in flexible premium receipts.

   Annuity Products

   GALIC's principal products are Flexible Premium Deferred Annuities ("FPDAs")
   and Single Premium Deferred Annuities ("SPDAs").  FPDAs are characterized by
   premium payments that are flexible in both amount and timing as determined
   by the policyholder.  SPDAs are issued in exchange for a one-time lump-sum
   premium 
   payment.










                                        2



   <PAGE>
   GALIC's FPDAs are sold primarily to employees of qualified not-for-profit
   organizations under Section 403(b) of the Internal Revenue Code.  Over the
   last several years, sales of non-qualified annuities have represented an
   increasing percentage of premiums as GALIC has developed products and
   distribution channels targeted to the non-qualified markets.  The following
   table summarizes GALIC's written premiums and insurance reserves on a
   statutory basis by product line (dollars in millions).

                                1996 Premiums Written   Insurance Reserves
                                  First         % of     December 31, 1996 
                                   YearRenewal Total       Amount    %  
     Flexible Premium:   
       Qualified                   $ 35 $181   40.1%       $3,268  61.5%
       Non-qualified                 -     1    0.2            12   0.2 
           Total                     35  182   40.3         3,280  61.7 

     Single Premium:
       Qualified                    153   -    28.4         1,067  20.1 
       Non-qualified                166   -    30.9           550  10.3 
           Total                    319   -    59.3         1,617  30.4 

     Annuities in Payout             -    -      -            401   7.5 
     Life, Accident & Health         -     2    0.4            22   0.4 
           Total                   $354 $184  100.0%       $5,320 100.0%

   At December 31, 1996, substantially all of GALIC's annuity policyholder
   benefit reserves consisted of fixed rate annuities which offered a minimum
   interest rate guarantee of 3% or 4%.  The majority of GALIC's fixed rate
   annuity policies permit GALIC to change the crediting rate at any time
   (subject to the minimum guaranteed interest rate).  In determining the
   frequency and extent of changes in the crediting rate, GALIC takes into
   account the economic environment and the relative competitive position of
   its products.

   GALIC seeks to maintain a desired spread between the yield on its investment
   portfolio and the rate it credits to its policies.  GALIC accomplishes this
   by (i) offering crediting rates which it has the option to change, (ii)
   designing annuity products that encourage persistency and (iii) maintaining
   an appropriate matching of assets and liabilities.  Qualified annuity
   policyholders maintain access to their funds without incurring policy or IRS
   penalties through provisions in the contracts which allow policy loans.

   GALIC designs its products with certain surrender charges and front-end fees
   to discourage policyholders from surrendering or withdrawing funds during
   the first five to ten years after issuance of a policy.  Partly due to these
   features, GALIC's annuity surrenders have averaged approximately 7% of
   statutory reserves over the past five years.

   Persistency rates reflect the proportion of reserves maintained by the
   Company and not paid out in the form of surrenders, annuitizations or death
   benefits.  The following table illustrates GALIC's annual persistency rates
   for its major products over the past five years.

                                                Persistency Rates             
     Product Group                    1996    1995    1994    1993    1992 
     Flexible Premium                 90.0%   91.0%   92.5%   92.0%   90.6%
     Single Premium                   91.6    93.6    93.5    93.3    93.8 

   Management believes that this favorable persistency rate has been enhanced
   by the  high level of service offered to agents and policyholders and
   GALIC's interest crediting policy. GALIC has been able to offer higher
   accumulation values and 



















                                        3



   <PAGE>
   benefit levels as well as increase its persistency with the two-tier design
   of certain GALIC products.  Two account values are maintained for two-tier
   annuities -- the annuitization (or upper-tier) value and the surrender (or
   lower-tier) value.   The annuitization value is paid upon a policyholder's
   death or election  to annuitize (withdraw funds in a series of periodic
   payments for at least the minimum number of years specified in the policy). 
   If a lump sum payment is chosen by the policyholder, the surrender benefit
   is paid.  GALIC's two-tier annuities are particularly attractive to
   policyholders who intend to accumulate funds to provide retirement income
   since the annuitization value is accumulated at a competitive long-term
   interest rate.  

   GALIC also offers single-tier products.  After the initial surrender charges
   have been reduced to zero, single-tier annuities carry one value whether the
   policy is surrendered or annuitized.  In 1996, approximately three-fourths
   of first year FPDA premiums and SPDA premiums received were on single-tier
   policies compared to approximately one-sixth in 1992.

   In the third quarter of 1996, GALIC began marketing a new type of annuity
   that offers the traditional features of a fixed annuity (guaranteed minimum
   annual interest rate on a portion of the premium received and a guaranteed
   minimum surrender value) with the opportunity to participate, in part, in
   increases in the S&P 500 Index over a selected term (generally a minimum of
   six years).

   Marketing and Distribution

   Sales of annuities are affected by many factors, including: (i) competitive
   annuity products and rates; (ii) the general level of interest rates; (iii)
   the favorable tax treatment of annuities; (iv) commissions paid to agents;
   (v) services offered; (vi) ratings from independent insurance rating
   agencies; (vii) other alternative investments and (viii) general economic
   conditions.

   GALIC markets its FPDAs principally to employees of educational institutions
   in the kindergarten through high school ("K-12") segment.  Written premiums
   from the K-12 segment represented the majority of GALIC's total tax-
   qualified premiums in 1996.

   GALIC distributes its annuity products through over 75 managing general
   agents ("MGAs") who, in turn, direct approximately 1,000 actively producing
   independent agents.  GALIC has developed its business on the basis of its
   relationships with MGAs and independent agents primarily through a
   consistent marketing approach and responsive service.  GALIC's top MGA wrote
   approximately one-fifth of GALIC's premiums in 1996.

   GALIC seeks to attract and retain agents who are experienced and highly
   motivated and who consistently sell a high volume of the types of annuities
   offered by GALIC.  Toward this end, GALIC has established a "President's
   Advisory Council" consisting of leading producers who market primarily GALIC
   products.  The President's Advisory Council serves as a major influence on
   new product design and marketing strategy.

   To extend the distribution of GALIC annuities to a broader customer base,
   GALIC  has developed a Personal Producing General Agent ("PPGA")
   distribution system.  Approximately 70 PPGAs are contracted to sell GALIC
   annuities in those territories not served by an MGA.  AAG has also developed
   two agency organizations to expand premium writings through banks, hospitals
   and certain not-for-profit organizations.  (See "Other Subsidiaries.")


                                        4



   <PAGE>
   GALIC is licensed to sell its products in all states (except New York) and
   in the District of Columbia.  The following table reflects the geographical
   distribution of GALIC's annuity premiums in 1996 compared to 1992.

                             1996  1992                        1996  1992 
             California      29.8% 20.2%      North Carolina    3.0%  3.2%
             Washington       7.0    *        Minnesota         2.8    *  
             Texas            6.6   2.8       Connecticut       2.7   6.3 
             Florida          5.1  10.2       Indiana           2.3    *  
             Massachusetts    4.8   8.1       Arizona           2.1    *  
             Ohio             4.8   5.1       Illinois           *    3.8 
             Michigan         3.5   9.9       Rhode Island       *    2.6 
             Iowa             3.4    *        New Hampshire      *    2.3 
             New Jersey       3.1   6.2       All others, each
                                                less than 2%   19.0  19.3 
                                                              100.0%100.0%
                           
             * less than 2%

   At December 31, 1996, GALIC had approximately 250,000 annuity policies in
   force, nearly all of which were individual contracts.

   American Memorial Life Insurance Company and Loyal American Life Insurance
   Company 

   American Memorial (formerly Prairie States Life Insurance Company) is
   located in Rapid City, South Dakota.  Loyal is located in Mobile, Alabama. 
   The following table (in millions) presents financial information concerning
   these two companies for 1996.

                                          American   
     STATUTORY BASIS                      Memorial     Loyal
     Total Assets                             $412    $  255

     Insurance Reserves:
       Life                                   $276    $  167
       Annuities                                95         6
       Accident and Health                      -         29
                                              $371    $  202

     Capital and Surplus                      $ 27    $   37
     Asset Valuation Reserve                     4         3
     Interest Maintenance Reserve                2         1

     Premiums Written:
       Life                                   $ 57    $   20
       Annuities                                37        - 
       Accident and Health                      -         21
       Other                                     3        - 
          Total Premiums                      $ 97    $   41

     Life Insurance In Force                  $800    $2,100
                   
     GAAP BASIS
     Total Assets                             $738      $312
     Annuity Benefits Accumulated               96         3
     Stockholder's Equity                       89        81




                                        5



   <PAGE>

   Products

   American Memorial offers a variety of life insurance and annuity products to
   finance pre-arranged funerals.  In a typical arrangement, a consumer pays in
   advance for certain goods and services to be provided by a funeral director. 
   These payments may be used by the funeral director to purchase a life
   insurance or annuity contract or to invest in a trust fund.  Approximately
   half of the premiums received by American Memorial are from single payment
   funding and half are from payment plans of three to ten years.  The policy
   values increase at a rate geared to offset effects of inflation and thus
   provide for funeral costs at time of death.

   Loyal offers a variety of supplemental life and health insurance products
   that are normally sold on a fixed dollar amount per pay period program.  For
   products sold through payroll deduction plans, the premiums are deducted
   from the individual's paycheck and remitted to Loyal on a periodic basis. 
   For products sold through credit unions, the premiums are paid on a periodic
   basis through deductions from the member's credit union account.  The
   products currently being offered include traditional whole life, universal
   life, term life, hospital indemnity, cancer and short-term disability.

   Marketing and Distribution

   American Memorial markets its products through funeral home operators in
   addition to a captive general agency force.  American Memorial has
   approximately 1,000 actively producing agents and relationships with
   approximately 2,200 funeral homes nationwide.  Rapid consolidation is making
   large chains the fastest growing segment of the funeral home industry. 
   American Memorial is a leader in this segment, working with several of the
   major corporations.  In 1996, about two-thirds of first-year sales were
   generated by the largest owner of funeral homes in the world.  The remaining
   one-third was split between other funeral homes and the captive agency.  As
   the funeral home industry continues to consolidate, increased reliance on
   large funeral home operators will likely be required.

   Loyal's marketing strategy emphasizes third party sponsorship to assist in
   its selling process.  In the payroll deduction market, with the approval of
   the employer, Loyal's products are presented by marketing companies who
   provide job-site presentation to the employees; premium billings are sent
   directly to the employer for processing and remittance.  With credit unions,
   the products are offered with the endorsement of the credit union
   management.  The products are presented to the membership by independent
   agents and marketing companies through in-home sales, job-site or lobby
   enrollments and direct mail solicitation.
















                                        6



   <PAGE>
   The following table reflects the geographical distribution of American
   Memorial's and Loyal's premiums in 1996.

                    Florida                     10.5%
                    California                   8.8 
                    North Carolina               8.6 
                    Tennessee                    8.4 
                    Washington                   7.5 
                    Minnesota                    6.9 
                    Alabama                      4.8 
                    Missouri                     4.6 
                    Louisiana                    4.1 
                    All others, 
                       each less than 4%        35.8 
                                               100.0%

   Other Subsidiaries

   The Company owns several other insurance subsidiaries.  Annuity Investors
   Life Insurance Company ("AILIC") was acquired by the Company in 1994 to
   facilitate its entrance into the variable annuity market.  Industry sales of
   variable annuities have increased substantially over the last ten years as
   investors have sought to obtain the returns available in the equity markets
   while enjoying the tax-deferred status of annuities.  With a variable
   annuity, the earnings credited to the policy vary based on the investment
   results of the underlying investment options chosen by the policyholder. 
   Policyholders may also choose to direct all or a portion of their premiums
   to various fixed rate options.  Premiums directed to the variable options in
   policies issued by AILIC are invested in funds managed by various
   independent investment managers.  Variable annuities can be either tax-
   qualified or non-qualified and may be funded with either a single premium
   payment or flexible premiums.

   Under federal law and the laws of many states, variable annuities are
   considered securities.  As a result, variable annuities can be sold only by
   agents who possess the requisite securities licenses and are affiliated with
   a broker-dealer.  Accordingly, not all agents who market fixed annuities
   also market variable annuities.  AILIC intends to market its products
   through those members of the GALIC agency force who possess the requisite
   licenses as well as through additional agents not currently licensed with
   GALIC.  AILIC also intends to market its products through other distribution
   channels including broker-dealers, financial institutions and subsidiaries
   of AAG.

   AAG may utilize one or more of its other life insurance subsidiaries in the
   future to take advantage of specific product or distribution channel
   opportunities.  Collectively, these insurance subsidiaries (including AILIC)
   had statutory assets of approximately $160 million at December 31, 1996.

   Several non-insurance subsidiaries market additional funeral products as
   well as administrative and co-operative purchasing services.  One of these
   subsidiaries, International Funeral Associates ("IFA"), is a co-operative
   buying service organization with approximately 1,750 independent members at
   year-end 1996.  Including corporate members, total membership is
   approximately 3,000 funeral homes nationwide.  IFA negotiates discounts with
   organizations that service the funeral industry; members of IFA are able to
   take advantage of these discounts, thereby enhancing their profitability
   through lower cost of goods and services.  



                                        7



   <PAGE>
   In addition to annuity and life insurance contracts, funeral contract funds
   may also be held in trust.  American DataSource, Inc. ("ADS," formerly
   Laurentian Investment Services, Inc.) provides administrative and financial
   services to funeral directors in managing funds held in trust.  ADS also
   provides other administrative services to funeral homes, cemeteries,
   financial institutions and funeral home consolidators.

   AAG Securities, Inc. is a broker-dealer licensed to sell stocks, bonds,
   mutual funds and variable annuities through independent agents and financial
   institutions.

   In the last three years, AAG has developed two organizations to market its
   subsidiaries' products in markets not previously served by GALIC's
   distribution system.  Lifestyle Financial Investments, Inc. ("LFI") and its
   subsidiaries focus on the sale of single premium, non-qualified annuities
   through financial institutions.  These companies concentrate their efforts
   on community banks primarily in the Midwest and Southeast.  Retirement
   Resource Group, Inc. ("RRG") was formed in 1995 to market annuities and
   investment products to employees of hospitals and not-for-profit
   organizations.

   Collectively, these non-insurance subsidiaries had assets of $8 million at
   December 31, 1996.

   Investments

   Investments comprise approximately 90% of the Company's assets and are the
   principal source of income.  Fixed income securities (including policy
   loans, mortgage loans and short-term investments) comprise over 98% of its
   investment portfolio.  Risks inherent in connection with fixed income
   securities include loss upon default and market price volatility.  Factors
   which can affect the market price of these securities include: (i)
   creditworthiness of issuers; (ii) changes in market interest rates; (iii)
   the number of market makers and investors and (iv) defaults by major issuers
   of securities.

   The Company's investment strategy emphasizes high quality fixed income
   securities which management believes should produce a relatively consistent
   and predictable level of investment income.

   The insurance laws of each of AAG's life insurance subsidiaries' domiciliary
   states govern the types and amounts of investments which are permissible. 
   These rules are designed to ensure the safety and liquidity of the insurers'
   investment portfolios by placing restrictions on the quality, quantity and
   diversification of permitted investments.




                                        8



   <PAGE>
   The National Association of Insurance Commissioners ("NAIC") assigns quality
   ratings to publicly traded as well as privately placed securities.  These
   ratings range from Class 1 (highest quality) to Class 6 (lowest quality). 
   The following table shows the Company's fixed maturity portfolio at market
   value by NAIC designation (and comparable Standard & Poor's Corporation
   rating) at December 31.                                                      
                   
             NAIC
             Rating Comparable S&P Rating            1996  1995 
               1    AAA, AA, A                         67%   64%
               2    BBB                                27    31 
                         Total investment grade        94    95 
               3    BB                                  3     3 
               4    B                                   3     2 
               5    CCC, CC, C                          *     * 
               6    D                                   -     * 
                         Total non-investment grade     6     5 
                         Total fixed maturities       100%  100%
                 
   * less than 1%

   AAG's primary investment objective in selecting securities for its fixed
   maturity portfolio is to optimize interest yields while maintaining an
   appropriate relationship of maturities between assets and expected
   liabilities.  The Company invests in bonds that have primarily intermediate-
   term maturities.  This practice provides flexibility to respond to
   fluctuations in the marketplace.

   At December 31, 1996, the average maturity of AAG's fixed maturity
   investments was approximately 7 years (including mortgage-backed securities,
   which had an estimated average life of approximately 8 years).  The table
   below sets forth the maturities of the Company's fixed maturity investments
   based on their carrying value.

             Maturity                                1996  1995 
             One year or less                           3%    1%
             After one year through five years         18    18 
             After five years through ten years        36    40 
             After ten years                           10     9 
                                                       67    68 
             Mortgage-backed securities                33    32 
                                                      100%  100%

   The following table shows the performance of AAG's investment portfolio,
   excluding equity investments in affiliates (dollars in millions).

                                                     1996   1995   1994 
             Average cash and investments at cost  $6,014 $5,220 $4,750 
             Gross investment income                  474    411    377 
             Realized gains                             1     16      - 

             Percentage earned:
               Excluding realized gains               7.9%   7.9%   7.9%
               Including realized gains               7.9%   8.2%   7.9%







                                        9



   <PAGE>
   Independent Ratings

   The Company's principal insurance subsidiaries ("Insurance Companies") are
   currently rated by A.M. Best and Duff & Phelps as follows:

                         A.M. Best      Duff & Phelps
     GALIC               A  (Excellent) AA- (Very high claims paying ability)
     American Memorial   B+ (Very Good) AA- (Very high claims paying ability)
     Loyal               A- (Excellent) AA- (Very high claims paying ability)
     AILIC               A  (Excellent) Not currently rated

   In evaluating a company's financial and operating performance, independent
   rating agencies review the company's: (i) profitability; (ii) leverage and
   liquidity; (iii) book of business; (iv) quality and estimated market value
   of assets; (v) adequacy of policy reserves; (vi) experience and competency
   of management and (vii) operating profile.  Such ratings are generally based
   on factors of concern to policyholders and agents and are not directed
   toward the protection of investors.

   Management believes that the ratings assigned by independent insurance
   rating agencies are important because potential policyholders often use a
   company's rating as an initial screening device in considering annuity
   products.  Management also believes that the majority of purchasers of
   403(b) annuities would not be willing to purchase annuities from an issuer
   that had a rating below certain levels.  In addition, some school districts,
   hospitals and banks do not allow insurers with a rating below certain levels
   to sell annuity products through their institutions.

   Management believes that a rating in the "A" category by at least one rating
   agency is necessary for GALIC to successfully market tax-deferred annuities
   to public education employees and other not-for-profit groups.

   American Memorial and Loyal compete in markets other than the sale of tax-
   deferred annuities.  While ratings are an important competitive factor in
   their markets, management believes that American Memorial and Loyal can
   successfully compete in these markets with their respective ratings.

   Ratings are less of a competitive factor in the variable annuity market in
   which AILIC competes, in part because a substantial portion of the insurers'
   assets are invested in the mutual funds which underlie the variable
   annuities rather than in the insurers' general accounts.

   Although management of AAG believes that its Insurance Companies' ratings
   are very stable, those companies' operations could be materially adversely
   affected by a downgrade in ratings.

   Competition

   The Insurance Companies operate in highly competitive markets.  They compete
   with other insurers and financial institutions based on many factors,
   including: (i) ratings; (ii) financial strength; (iii) reputation; (iv)
   service to policyholders; (v) product design (including interest rates
   credited); (vi) commissions and (vii) service to agents.  Since policies are
   marketed and distributed primarily through independent agents, the Insurance
   Companies must also compete for agents.  Management believes that
   consistently targeting the same market and emphasizing service to agents and
   policyholders provides a competitive advantage.




                                        10



   <PAGE>
   More than 150 insurance companies offer tax-deferred annuities.  No single
   insurer dominates the marketplace.  Competitors include (i) individual
   insurers and insurance groups, (ii) mutual funds and (iii) other financial
   institutions of varying sizes.  In a broader sense, AAG's Insurance
   Companies compete for retirement savings with a variety of financial
   institutions offering a full range of financial services.  Financial
   institutions have demonstrated a growing interest in marketing investment
   and savings products other than traditional deposit accounts.  In addition,
   recent judicial and regulatory decisions have expanded powers of financial
   institutions in this regard.  It is too early to predict what impact, if
   any, these developments will have on the Insurance Companies.

   In recent years, several proposals have been made to change the federal
   income tax system.  These proposals have included a flat tax rate and
   various types of consumption taxes.  Many of these proposals include changes
   in the method of treating investment income and tax-deferred income.  It is
   impossible to predict the effect on the Company's business of the adoption
   of one of these new tax systems.  To the extent that a new system reduces or
   eliminates the tax-deferred status of annuities, the Company's business
   could be adversely affected.

   Regulation

   The Insurance Companies are subject to comprehensive regulation under the
   insurance laws of their states of domicile and the other states in which
   they operate.  These laws, in general, require approval of the particular
   insurance regulators prior to certain actions such as the payment of
   dividends in excess of statutory limitations, continuing service
   arrangements with affiliates and certain other transactions.  Regulation and
   supervision are administered by a state insurance commissioner who has broad
   statutory powers with respect to granting and revoking licenses, approving
   forms of insurance contracts and determining types and amounts of business
   which may be conducted in light of the financial strength and size of the
   particular company.  

   State insurance departments periodically examine the business and accounts
   of the Insurance Companies and require such companies to submit detailed
   annual financial statements prepared in accordance with statutory
   requirements.  State insurance laws also regulate the character of each
   insurance company's investments, reinsurance and security deposits.

   The Insurance Companies may be required, under the solvency or guaranty laws
   of most states in which they do business, to pay assessments (up to certain
   prescribed limits) to fund policyholder losses or liabilities of insurance
   companies that become insolvent.  These assessments may be deferred or
   forgiven under most guaranty laws if they would threaten an insurer's
   financial strength and, in certain instances, may be offset against future
   premium taxes.  GALIC  paid $2.5 million and $2.8 million in assessments in
   1996 and 1995, respectively.  In connection with the Company's 1992 purchase
   of GALIC from Great American Insurance Company ("GAI"), a subsidiary of AFG,
   GAI reimbursed GALIC $1.2 million in 1996 for certain of the assessments.










                                        11



   <PAGE>
   The NAIC is an organization comprised of the chief insurance regulator for
   each of the 50 states and the District of Columbia.  One of its major roles
   is to develop model laws and regulations affecting insurance company
   operations and encourage uniform regulation through the adoption of such
   model laws in all states.  As part of the overall insurance regulatory
   process, the NAIC forms numerous task forces to review, analyze and
   recommend changes to a variety of areas affecting both the operating and
   financial aspects of insurance companies.  Recently, increased scrutiny has
   been placed upon the insurance regulatory framework, and a number of state
   legislatures have considered or enacted legislative proposals that alter,
   and in many cases increase, state authority to regulate insurance companies
   and their holding company systems.  In light of recent legislative
   developments, the NAIC and state insurance regulators have also become
   involved in a process of re-examining existing laws and regulations and
   their application to insurance companies.  Legislation has also been
   introduced in Congress which could result in the federal government's
   assuming some role in the insurance industry, although none has been enacted
   to date.

   The maximum amount of dividends which can be paid in any 12 month period to
   stockholders by life insurance companies domiciled in the State of Ohio
   without prior approval of the Ohio Insurance Commissioner is the greater of
   10% of policyholder surplus or prior year's "net income", but only to the
   extent of earned surplus as of the preceding December 31.

   Since 1991, the NAIC and some states have adopted additional requirements
   relating to the marketing and sale of non-traditional life insurance and
   annuities.  To date, these additional requirements have not had a material
   impact on GALIC's business.  In December 1994, the NAIC adopted Actuarial
   Guideline 33 (formerly called GGG), which clarifies the minimum statutory
   reserving requirements for some annuity products.  The impact of this new
   reserving requirement is the addition of $49 million to GALIC's statutory
   reserves as of December 31, 1996 ($32 million in 1996 and $17 million in
   1995), as part of a three year phase-in allowed by this guideline and
   approved by the Ohio Department of Insurance.  Management believes that
   these additional reserves are redundant, resulting in additional
   conservatism in GALIC's statutory reserves.  In connection with AAG's
   purchase of GALIC, GAI is obligated to neutralize the financial effects
   of any such guidelines on GALIC's statutory earnings and capital.  In
   satisfaction of its obligation, (i) GAI agreed to purchase up to $57
   million of AAG Preferred Stock and (ii) terms of GALIC's
   investment management services contract with AFG were modified to reduce the
   fees owed under certain circumstances.  In December 1996 and 1995, GAI
   purchased $21.7 million and $17.0 million, respectively, of newly issued
   Series B Preferred Stock from AAG.  On December 31, 1996, American Financial
   Corporation ("AFC") bought an additional $10.3 million of Series B Preferred
   Stock from AAG in connection with this obligation.  A portion of the
   proceeds from these sales were contributed to GALIC to offset the additional
   statutory reserves.

   The NAIC has under consideration numerous proposals related to the marketing
   and sale of annuity products.  In September 1996, the NAIC adopted a model
   investment law.  The law will not be a requirement of the NAIC accreditation
   standards.  However, each state may adopt all, any part, or none of the
   model investment law to regulate the investment policies of their insurance
   companies.  At this time it is not possible to determine the impact, if any,
   this will have on AAG's insurance subsidiaries.

   Many of the Company's other subsidiaries are subject to regulation by
   various state and federal regulatory authorities.  LFI and RRG are licensed
   as insurance agencies in various states, which subject them to licensing,
   record keeping and similar requirements.  AAG Securities is subject to the
   rules of the National Association of Securities Dealers, Inc. and the laws
   of the states in which it transacts business. 


                                        12



   <PAGE>
   Discontinued Manufacturing Operations

   AAG is the successor to STI Group, Inc., formerly known as Sprague
   Technologies, Inc. ("STI").  STI was formed in May 1987 by an affiliate,
   American Premier Underwriters, Inc., formerly known as The Penn Central
   Corporation, for the purpose of divesting its electronics components
   businesses.  STI subsequently sold substantially all of its operating assets
   and retired its debt, netting approximately $100 million in cash and cash
   equivalents. 

   Employees

   As of December 31, 1996, AAG and its subsidiaries employed approximately
   1,000  persons.  None of the employees is represented by a labor union.  AAG
   believes that its employee relations are satisfactory.


                                      ITEM 2

                                    Properties

   Location

   AAG and GALIC rent office space in Cincinnati totaling approximately 146,000
   square feet under leases expiring primarily in 2006.  Several of the
   Company's non-insurance subsidiaries lease marketing and administrative
   offices in locations throughout the United States.

   Loyal's home office building in Mobile, Alabama, contains approximately
   82,000 square feet, of which approximately two-thirds is utilized for
   Company purposes.  The remainder of the building is leased to unaffiliated
   tenants.

   American Memorial's home office building in Rapid City, South Dakota,
   contains approximately 44,000 square feet, of which approximately four-
   fifths is utilized for Company purposes.  The remainder of the building is
   leased to unaffiliated tenants.  American Memorial also leases marketing and
   administrative space in several locations throughout the United States.

   Management believes that its corporate offices are generally well maintained
   and adequate for the Company's present needs.

   The remaining material properties of the Company's former manufacturing
   operations are listed below.  
                                                                      Lease
                               Interior                            Expiration
     Location                 Square Feet           Use            (if leased)
     North Adams, MA            154,000    Manufacturing facility    Owned
     Hudson, NH                 121,400    Manufacturing facility  March 2003
     Longwood, FL                60,000    Manufacturing facility    Owned
     North Adams, MA             44,000    R&D Facility              Owned

   These facilities are currently being leased to companies using them for
   manufacturing and other operations.

   Environmental Matters

   See "Item 3: Legal Proceedings" for a discussion concerning certain
   environmental claims and litigation against the Company.


                                        13



   <PAGE>
                                      ITEM 3

                                Legal Proceedings

   Federal and state laws and regulations, including the Federal Comprehensive
   Environmental Response, Compensation, and Liability Act and similar state
   laws, impose liability on the Company (as the successor to Sprague) for the
   investigation and cleanup of hazardous substances disposed of or spilled by
   its discontinued manufacturing operations, at facilities still owned by the
   Company and facilities transferred in connection with the sales of certain
   operations, as well as at disposal sites operated by third parties.  In
   addition, the Company has indemnified the purchasers of its former
   operations for the cost of such activities.  At several sites, the Company
   is conducting cleanup activities of soil and ground water contamination in
   accordance with consent agreements between the Company and state
   environmental agencies.  The Company has also conducted or is aware of
   investigations at a number of other locations of its former operations that
   have disclosed environmental contamination that could cause the Company to
   incur additional investigative, remedial and legal costs.  The Company has
   also been identified by state and federal regulators as a potentially
   responsible party at a number of other disposal sites.

   Based on the costs incurred by the Company over the past several years and
   discussions with its independent environmental consultants, management
   believes that reserves recorded are sufficient in all material respects to
   satisfy the estimated liabilities.  However, the regulatory standards for
   clean-up are continually evolving and may impose more stringent
   requirements.  In addition, many of the environmental investigations at the
   Company's former operating locations and third-party sites are still
   preliminary, and where clean-up plans have been proposed, they have not yet
   received full approval from the relevant regulatory agencies.  Further, the
   presence of Company-generated wastes at third-party disposal sites exposes
   the Company to joint and several liability for the potential additional
   costs of cleaning up wastes generated by others.  Accordingly, there can be
   no assurance that the costs of environmental clean-up for the Company may
   not be significantly higher in future years, possibly necessitating
   additional charges.

   There are certain other claims involving the Company, including claims
   relating to the generation, disposal or release into the environment of
   allegedly hazardous substances.  In management's opinion, the outcome of
   these claims will not, individually or in the aggregate, have a material
   adverse effect on the Company's financial condition or results of
   operations.

   In 1991, the Company identified possible deficiencies in procedures for
   reporting quality assurance information to the Defense Electronics Supply
   Center with respect to AAG's former manufacturing operations.  Over the last
   several years, AAG has been engaged in negotiations with the United States
   Government with respect to settlement of claims the Government might have
   arising out of these reporting deficiencies.  AAG believes it has sufficient
   reserves to cover the estimated settlement amount of these claims.  (See
   Notes J and M.)

   A managing general agency which produced approximately one-fifth of GALIC's
   premiums in 1996 was named defendant in a lawsuit filed in July 1996 by the
   California Attorney General, the California Bar Association and the
   California Department of Insurance.  The suit alleges that the agency and
   affiliated persons (i) engaged in the unauthorized practice of law in
   connection with the sale of living trusts, (ii) violated various California
   consumer protection statutes in connection with the sale of living trusts
   and annuities and (iii) violated California insurance statutes by making  




                                        14



   <PAGE>
   misstatements about annuity products and their safety.  In November 1996,
   GALIC was contacted by the California Attorney General's office which
   indicated that it was the position of the plaintiffs in the pending
   litigation that GALIC may be responsible under California law for the acts
   of its insurance agents in connection with the sale of GALIC annuities. 
   GALIC is engaged in discussions with representatives of the California
   Attorney General in an effort to resolve this matter.  The ultimate outcome
   of this matter is not expected to have a material adverse impact on the
   financial condition of the Company.

   AAG is subject to other litigation and arbitration in the normal course of
   business.  AAG is not a party to any material pending litigation or
   arbitration.





                                     PART II

                                      ITEM 5

                      Market for Registrant's Common Equity
                         and Related Stockholder Matters

   AAG's Common Stock is listed and traded principally on the New York Stock
   Exchange ("NYSE") under the symbol AAG.  On February 28, 1997, there were
   approximately 8,300 holders of record of Common Stock.  The following table
   sets forth the range of high and low sales prices for the Common Stock on
   the NYSE Composite Tape.

                                     1996                 1995      
                                 High      Low        High      Low
     First Quarter             $12.75   $11.63      $10.38   $ 9.38
     Second Quarter             13.25    11.50       10.25     9.13
     Third Quarter              13.63    11.88       11.13     9.50
     Fourth Quarter             14.50    12.13       12.00    10.63

   AAG's dividend paying capability is limited by certain customary debt
   covenants to amounts based on cumulative earnings and losses, debt
   repurchases, capital transactions and other items.

   The Company paid annual common dividends of $.08 per share in 1996 and $.07
   per share in 1995.  Although no future dividend policy has been determined,
   management believes the Company will continue to have the capability to pay
   similar dividend amounts. 



                                        15



   <PAGE>
                                      ITEM 6

                             Selected Financial Data

   The following financial data have been summarized from, and should be read
   in conjunction with, the Company's consolidated financial statements and
   "Management's Discussion and Analysis of Financial Condition and Results of
   Operations".  The data reflects the purchase of GALIC as of December 31,
   1992 (as indicated by the vertical line) and the acquisition of American
   Memorial and Loyal in November 1995 (in millions, except per share amounts).

   Income Statement Data:              1996     1995    1994     1993    1992 
   Total revenues                    $577.3   $439.6   $372.7   $388.9    $ 3.6
   Income (loss) from continuing
     operations                        61.1     58.7     40.9     53.0     (9.0)
   Loss from discontinued operations     -      (3.2)    (2.6)    (9.6)  (16.8)
   Extraordinary items                 (6.0)    (0.2)    (1.7)    (3.4)     -  
   Changes in accounting principles      -        -      (0.5)      -     (3.1)
   Net income (loss)                 $ 55.1   $ 55.3   $ 36.1   $ 40.0  ($28.9)

   Earnings (loss) per common share:
     Continuing operations            $1.39    $1.45    $1.05    $1.41  ($0.50)
     Discontinued operations             -     (0.08)   (0.07)   (0.27)  (0.94)
     Extraordinary items              (0.14)      -     (0.05)   (0.10)     -  
     Changes in accounting principles    -        -     (0.01)      -    (0.17)
     Net income (loss)                $1.25    $1.37    $0.92    $1.04  ($1.61)

   Cash dividends per common share    $0.08    $0.07    $0.06    $0.05   $0.05

   Balance Sheet Data at year end:
   Total assets                    $7,024.1 $6,611.0 $5,089.9 $4,913.8 $4,480.4
   Notes payable                      114.9    167.7    183.3    225.9    230.9
   Mandatorily redeemable preferred
     securities of subsidiary trust    75.0       -        -        -       -  
   Net unrealized gains (losses) 
     included in stockholders' equity  61.8     89.3    (29.0)    56.9     28.4
   Total stockholders' equity         486.5    429.3    204.4    250.3    186.6
 

   On December 31, 1992, the Company purchased 100% of the capital stock of
   GALIC from GAI for $468 million.  The purchase was financed with (a) $230
   million of borrowings, (b) $156 million of new equity raised from the sale
   of common and preferred stock to GAI and (c) available cash.  In 1992, GALIC
   had total revenues, income from continuing operations and net income of
   $342.5 million, $49.2 million and $42.5 million, respectively.  AFG, the
   parent of GAI, beneficially owned approximately 81% of AAG's Common Stock at
   February 28, 1997.



                                        16



   <PAGE>
                                      ITEM 7

                       Management's Discussion and Analysis
                 of Financial Condition and Results of Operations

   General

   Following is a discussion and analysis of the financial statements and other
   statistical data that management believes will enhance the understanding of
   the financial condition and results of operations of American Annuity Group,
   Inc. ("AAG" or "the Company").  This discussion should be read in
   conjunction with the financial statements beginning on page F-1.

   AAG and its subsidiary, AAG Holding Company, Inc., are organized as holding
   companies with nearly all of their operations being conducted by their
   subsidiaries.  These companies, however, have continuing expenditures for
   administrative expenses, corporate services, satisfaction of liabilities in
   connection with discontinued operations and for the payment of interest and
   principal on borrowings and shareholder dividends.

   In the second half of 1996, three nationally recognized rating agencies
   upgraded their ratings on AAG public debentures.  The senior debt is now
   rated investment grade by all three agencies and the subordinated debt is
   rated investment grade by two of the agencies.  Additionally, two of the
   agencies gave an investment grade rating to the Trust Originated Preferred
   Securities ("TOPrS") issued by an AAG subsidiary in November 1996.

   Liquidity and Capital Resources

   Ratios  The following ratios may be considered relevant indicators of AAG's
   liquidity and are typically presented by AAG in its prospectuses and similar
   documents.

                                              1996    1995   1994

     Earnings to fixed charges                 6.0     6.0    4.0
     Earnings to fixed charges plus 
       preferred dividends                     5.4     6.0    3.8

     Consolidated debt to capital,
       excluding unrealized gains (losses)     19%     33%    44%
     Consolidated debt to capital,
       including unrealized gains (losses)     17%     28%    47%

   The National Association of Insurance Commissioners' ("NAIC") risk-based
   capital ("RBC") formulas determine the amount of capital that an insurance
   company needs to ensure that it has an acceptable expectation of not
   becoming financially impaired.  At December 31, 1996, the capital ratios of
   each of AAG's insurance subsidiaries exceeded the RBC requirements by
   substantial amounts.

   Sources and Uses of Funds  The ability of AAG and AAG Holding to pay
   interest and principal on debt, dividends on preferred stock, obligations
   related to the Company's discontinued manufacturing operations and other
   holding company costs is largely dependent upon payments from its primary
   subsidiary, Great American Life Insurance Company ("GALIC"), in the form of
   capital distributions.  The amount of capital distributions which can be
   paid by GALIC is subject to restrictions relating to statutory surplus and
   earnings.  The maximum amount of dividends payable by GALIC in 1997 without
   prior regulatory approval is $66 million.  In 1996, GALIC made approximately
   $39 million in such payments.


                                        17



   <PAGE>
   In November 1996, a wholly-owned subsidiary trust raised $75 million in cash
   from the issuance of TOPrS.  The Company used $50 million of the proceeds to
   retire bank debt; the remainder is being used for general corporate
   purposes.  In March 1997, AAG raised an additional $75 million from a
   private offering of preferred securities similar to the TOPrS.

   In 1996 and 1995, AAG raised $49 million in cash from the issuance of its
   Series B Preferred Stock to affiliates (see Note O); $39 million of the
   proceeds were contributed to GALIC.  AAG may sell additional Preferred Stock
   in December 1997.

   The November 1995 acquisition of Laurentian Capital Corporation was funded
   primarily with internal funds supplemented by bank borrowings and the
   proceeds of a common stock offering in August 1995.

   Since year-end 1993, AAG has retired $160 million principal amount of its
   public debentures (including $14 million repurchased and held by GALIC),
   using cash on hand and borrowings under its bank lines.  At year end 1996,
   AAG Holding had approximately $70 million available under its bank lines of
   credit.  AAG Holding expects to expand and extend its credit lines in the
   near future.

   Based upon the current level of operations and anticipated growth, AAG
   believes that it will have sufficient resources to meet its liquidity
   requirements.

   Investments  Insurance laws restrict the types and amounts of investments
   which are permissible for life insurers.  These restrictions are designed to
   ensure the safety and liquidity of insurers' investment portfolios.  The
   NAIC has developed a model investment law which management believes will not
   have a material impact on AAG's operations.

   The NAIC assigns quality ratings to publicly traded as well as privately
   placed securities.  At December 31, 1996, 94% of AAG's fixed maturity
   portfolio was comprised of investment grade bonds (NAIC rating of "1" or
   "2").  Management believes that the high credit quality of AAG's investment
   portfolio should generate a stable and predictable investment return.

   AAG invests primarily in fixed income investments which, including loans and
   short-term investments, comprised over 98% of its investment portfolio at
   December 31, 1996.  AAG generally invests in securities with intermediate-
   term maturities with an objective of optimizing interest yields while
   maintaining an appropriate relationship of maturities between AAG's assets
   and expected liabilities.

   At December 31, 1996, AAG had approximately $100 million in net unrealized
   gains on its fixed maturity portfolio compared to net unrealized gains of
   $242 million at December 31, 1995.  This decrease, representing
   approximately 2% of the carrying value of AAG's fixed maturity portfolio,
   resulted from an increase in the general level of interest rates.

   At December 31, 1996, AAG had approximately 1.5% of total assets invested in
   mortgage loans and real estate.  The majority of mortgage loans and real
   estate were purchased within the last four years.

   At December 31, 1996, AAG's mortgage-backed securities ("MBSs") portfolio
   represented approximately one-third of fixed maturity investments.  As of
   December 31, 1996, interest only (I/O), principal only (P/O) and other "high
   risk" MBSs represented less than nine-tenths of one percent of total assets. 
   AAG invests primarily in MBSs which have a lower risk of prepayment.  In
   addition, the majority of MBSs held by AAG were purchased at a discount.  
    

                                        18



   <PAGE>
   Management believes that the structure and discounted nature of the MBSs
   will minimize the effect of prepayments on earnings over the anticipated
   life of the MBS portfolio.

   Approximately 90% of AAG's MBSs are rated "AAA" with substantially all being
   investment grade quality.  The majority are collateralized by GNMA, FNMA and
   FHLMC single-family residential pass-through certificates.  The market in
   which these securities trade is highly liquid.  Aside from interest rate
   risk, AAG does not believe a material risk (relative to earnings or
   liquidity) is inherent in holding such investments.

   Contingencies  A managing general agency which produced approximately one-
   fifth of GALIC's premiums in 1996 was named defendant in a lawsuit filed in
   July 1996 by two regulatory agencies in California.  The regulatory
   agencies' position is that GALIC may be responsible for the acts of its
   insurance agents in connection with the sale of GALIC's annuities.  The
   ultimate outcome of this matter is not expected to have a material adverse
   impact on the financial condition of the Company.

   Results of Operations

   General  The operations of American Memorial Life Insurance Company and
   Loyal American Life Insurance Company are included in AAG's financial
   statements from the date of their acquisition in November 1995. 
   Accordingly, the 1996 income statement components are not comparable to 1995
   and 1994.

   Management believes the concept of net operating earnings (or "core"
   earnings) is helpful in comparing the operating performance of AAG with that
   of similar companies.  Net operating earnings for 1996 and 1995 were up 27%
   and 13%, respectively, over the comparable prior years.  However, net
   operating earnings should not be considered a substitute for net income as
   an indication of AAG's overall performance.  The following table (in
   millions) compares the Company's net operating earnings over the past three
   years.

      AAG (Consolidated):                             1996     1995    1994 
      Revenues per income statement                 $577.3   $439.6  $372.7 
      Less realized (gains) losses                    (1.2)   (15.7)    0.1 
      Less equity in net (earnings) loss 
      of affiliate                                     2.2     (0.1)    2.8 
        Operating revenues                           578.3    423.8   375.6 
      Operating expenses                            (498.8)  (348.9) (309.5)
        Operating earnings before taxes               79.5     74.9    66.1 
      Income tax expense                              17.8     26.5    23.3 
            Net operating earnings                  $ 61.7   $ 48.4  $ 42.8 

   GALIC's principal products are Flexible Premium Deferred Annuities ("FPDAs")
   and Single Premium Deferred Annuities ("SPDAs").  The following table
   summarizes GALIC's annuity premiums (in millions).                  

                                                      1996     1995    1994 
       FPDAs - first year                             $ 35     $ 42    $ 39 
       FPDAs - renewal                                 182      196     208 
       SPDAs                                           319      219     196 
                                                      $536     $457    $443 

   The increase in GALIC's sales of SPDAs in 1996 reflects a new relationship
   with a managing general agency that wrote approximately one-fifth of GALIC's
   total annuity premiums in 1996.

   Life, Accident and Health Premiums and Benefits  The increase in life,
   accident and health revenues and expenses in 1996 and 1995 reflects the
   acquisition of American Memorial and Loyal.


                                        19



   <PAGE>
   Net Investment Income  Net investment income increased 15% in 1996 and 9% in
   1995 due to an increase in the Company's average fixed maturity investment
   base.  Investment income is reflected net of investment expenses of $6.5
   million in 1996, $5.4 million in 1995 and $4.9 million in 1994.

   Realized Gains  Individual securities are sold from time to time as market
   opportunities appear to present optimal situations under AAG's investment
   strategies. 

   Equity in Net Earnings (Loss) of Affiliate  Equity in net earnings (loss) of
   affiliate represents AAG's proportionate share of the results of Chiquita
   Brands International.  Chiquita's income from continuing operations before
   unusual items was $42.6 million and $8.7 million in 1996 and 1995,
   respectively, and a loss of $16.8 million in 1994.  Chiquita reported a loss
   before extraordinary items for 1996 of $28 million compared to income before
   extraordinary items of $17 million for 1995 and a loss before extraordinary
   items of $49 million in 1994.  The loss in 1996 reflected higher costs and
   charges related to; (i) widespread flooding in Guatemala Honduras and Costa
   Rica and (ii) certain strategic undertakings designed to achieve further
   long-term reductions in the delivered product cost of Chiquita bananas.  The
   loss in 1994 reflected higher costs and charges related to (i) farm closings
   and write-downs of banana cultivations following an unusually severe strike
   in Honduras and (ii) a substantial reduction of Chiquita's banana trading
   operations in Japan.  These charges were partially offset by improved
   results from Chiquita's former meat operations as well as a higher average
   worldwide price for bananas.

   Other Income  Other income increased in 1996 reflecting (i) policy fees,
   primarily at American Memorial and Loyal, and (ii) higher revenues at AAG's
   agency subsidiaries.

   Annuity Benefits  Annuity benefits reflect interest credited to annuity
   policyholders' funds accumulated.  The majority of GALIC's fixed rate
   annuity products permit GALIC to change the crediting rate at any time
   (subject to minimum interest rate guarantees of 3% to 4% per annum).  As a
   result, management has been able to react to changes in market interest
   rates and maintain a desired interest rate spread without a substantial
   effect on persistency.  Annuity benefits increased 7% in 1996 and 5% in 1995
   due primarily to an increase in average annuity benefits accumulated.

   Amortization of Insurance Acquisition Costs  Amortization of insurance
   acquisition costs reflect the effect of the acquisition of American Memorial
   and Loyal. These increased costs in 1996 reflect (i) certain commission
   expenses on the life insurance business written by American Memorial and
   Loyal and (ii) $8.7 million of amortization of the present value of future
   profits of the acquired business in force of those two companies.

   Interest and Other Debt Expenses  Interest expense on borrowings decreased
   19% in 1996 and 18% in 1995 due to repurchases of debt during 1996 and 1995
   as well as the use of lower cost bank borrowings to finance purchases of
   higher cost debt.(See Note G.)

   Other Expenses  Other expenses increased 68% in 1996, reflecting (i) a full
   year of operating expenses of American Memorial and Loyal, (ii) pretax
   charges of $15.7 million related to pension and other liabilities of the
   Company's former manufacturing operations and (iii) operating expenses of
   AAG's agency subsidiaries.  In 1995, other expenses increased 35%,
   reflecting (i) additional costs for Guaranty Association fees, (ii) expanded
   distribution networks and (iii) the operating and general expenses of
   American Memorial and Loyal.

   Income Taxes   Included in 1996 is a tax benefit of $10 million in the
   fourth quarter attributable to the reduction of the valuation allowance
   associated with certain deferred tax assets.



                                        20



   <PAGE>
   Discontinued Operations  The Company has sold all of its former
   manufacturing operations.  Certain properties utilized in the former
   manufacturing operations continue to be held for sale, many of which are
   currently leased to companies using them for manufacturing operations.

   The Company has certain obligations related to its former business
   activities.  Among these obligations are the funding of pension plans,
   environmental costs, settlement of government claims, lease payments for a
   former plant site, certain retiree medical benefits and certain obligations
   associated with the sales of the Company's manufacturing operations.  (See
   Notes J and M.)

   Extraordinary Items  Extraordinary items reflect AAG's losses, net of tax,
   on retirements of its debt as well as AAG's proportionate share of
   Chiquita's extraordinary loss on the retirement of certain of its debt.

   Accounting Change  Effective January 1, 1994, AAG implemented Statement of
   Financial Accounting Standards ("SFAS") No. 112, "Employers' Accounting for
   Postemployment Benefits", and recorded a pretax charge of $740,000 for the
   projected future costs of providing certain benefits to employees of GALIC. 


                                        21



   <PAGE>
                                      ITEM 8

                   Financial Statements and Supplementary Data

                                                                  PAGE

   Report of Independent Auditors                                  F-1

   Consolidated Balance Sheet:
     December 31, 1996 and 1995                                    F-2

   Consolidated Income Statement:
     Years Ended December 31, 1996, 1995 and 1994                  F-3

   Consolidated Statement of Changes in Stockholders' Equity:
     Years Ended December 31, 1996, 1995 and 1994                  F-4

   Consolidated Statement of Cash Flows:
     Years Ended December 31, 1996, 1995 and 1994                  F-5


   Notes to Consolidated Financial Statements                      F-6

   "Selected Quarterly Financial Data" has been included in Note P to the
   Consolidated Financial Statements.






                                     PART III

   The information required by the following Items will be included in AAG's
   definitive Proxy Statement for the 1997 Annual Meeting of Stockholders which
   will be filed with the Securities and Exchange Commission within 120 days of
   the Company's fiscal year end and is herein incorporated by reference:

   ITEM 10              Directors and Executive Officers of the Registrant


   ITEM 11              Executive Compensation


   ITEM 12              Security Ownership of Certain Beneficial Owners and
                        Management


   ITEM 13              Certain Relationships and Related Transactions












                                        22



   <PAGE>




                          REPORT OF INDEPENDENT AUDITORS


   Board of Directors
   American Annuity Group, Inc.

   We have audited the accompanying consolidated balance sheets of American
   Annuity Group, Inc. and subsidiaries as of December 31, 1996 and 1995, and
   the related consolidated statements of operations, changes in stockholders'
   equity and cash flows for each of the three years in the period ended
   December 31, 1996.  Our audits also included the financial statement
   schedules listed in the Index at Item 14(a).  These financial statements and
   schedules are the responsibility of the Company's management.  Our
   responsibility is to express an opinion on these financial statements and
   schedules based on our audits.

   We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are free
   of material misstatement.  An audit includes examining, on a test basis,
   evidence supporting the amounts and disclosures in the financial statements. 
   An audit also includes assessing the accounting principles used and
   significant estimates made by management, as well as evaluating the overall
   financial statement presentation.  We believe that our audits provide a
   reasonable basis for our opinion.

   In our opinion, the consolidated financial statements referred to above
   present fairly, in all material respects, the consolidated financial
   position of American Annuity Group, Inc. and subsidiaries at December 31,
   1996 and 1995, and the consolidated results of their operations and their
   cash flows for each of the three years in the period ended December 31,
   1996, in conformity with generally accepted accounting principles.  Also, in
   our opinion, the related financial statement schedules, when considered in
   relation to the basic financial statements taken as a whole, present fairly
   in all material respects the information set forth therein.

   As discussed in Note B to the consolidated financial statements, the Company
   made an accounting change in 1994.




                                                     Ernst & Young LLP


   Cincinnati, Ohio
   February 28, 1997










                                       F-1



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

                            CONSOLIDATED BALANCE SHEET
                              (Dollars in millions)

                                                        December 31,    
                                                       1996      1995 
   Assets
     Investments:
       Fixed maturities:
         Held to maturity - at amortized cost 
          (market - $2,524.6 and $2,600.0)         $2,495.7  $2,497.2 
         Available for sale - at market
          (amortized cost - $3,254.9 and $2,787.6)  3,325.6   2,926.6 
       Equity securities - at market (cost - $16.1 
         and $14.1)                                    51.0      32.6 
       Investment in affiliate                         16.5      20.3 
       Mortgage loans on real estate                   68.1      70.4 
       Real estate                                     37.6      39.9 
       Policy loans                                   236.0     241.4 
       Short-term investments                          41.4     140.7 
         Total investments                          6,271.9   5,969.1 

     Cash                                              42.7      28.7 
     Accrued investment income                         94.8      87.4 
     Unamortized insurance acquisition costs, net     194.7     149.8 
     Other assets                                     172.4     137.5 
     Assets held in separate accounts                 247.6     238.5 

                                                   $7,024.1  $6,611.0 

   Liabilities and Stockholders' Equity
     Annuity benefits accumulated                  $5,365.6  $5,052.0 
     Life, accident and health reserves               575.4     538.3 
     Notes payable                                    114.9     167.7 
     Payable to affiliates, net                        14.5      29.1 
     Deferred taxes on unrealized gains                33.3      48.0 
     Accounts payable, accrued expenses and other
       liabilities                                    111.3     108.1 
     Liabilities related to separate accounts         247.6     238.5 
         Total liabilities                          6,462.6   6,181.7 

     Mandatorily redeemable preferred securities 
       of subsidiary trust                             75.0        -  

     Series B Preferred Stock (at redemption value)    49.0      17.0 
     Common Stock, $1 par value
       -100,000,000 shares authorized
       - 43,255,705 and 43,071,882 shares 
         outstanding                                   43.3      43.1 
     Capital surplus                                  358.5     361.1 
     Accumulated deficit at December 31, 1992        (212.6)   (212.6)
     Retained earnings since January 1, 1993          186.5     131.4 
     Unrealized gains on marketable securities, net    61.8      89.3 
         Total stockholders' equity                   486.5     429.3 

                                                   $7,024.1  $6,611.0 


   See Notes to Consolidated Financial Statements.

                                       F-2



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

                          CONSOLIDATED INCOME STATEMENT
                     (In millions, except per share amounts)

                                               Year ended December 31,  
                                               1996     1995     1994 
   Revenues:
     Net investment income                   $467.7   $405.5   $371.8 
     Realized gains (losses) on sales of 
       investments                              1.2     15.7     (0.1)
     Life, accident and health premiums       103.6     15.7      2.2 
     Equity in net earnings (loss) of 
       affiliate                               (2.2)     0.1     (2.8)
     Other income                               7.0      2.6      1.6 
                                              577.3    439.6    372.7 
   Costs and Expenses:
     Annuity benefits                         271.8    254.7    241.9 
     Life, accident and health benefits        92.3     13.2      1.5 
     Amortization of insurance acquisition 
       costs                                   34.1     12.7      7.1 
     Interest and other debt expenses          14.3     17.6     21.4 
     Preferred dividend requirement of 
       subsidiary trust                         1.0       -        -  
     Other expenses                            85.3     50.7     37.6 
                                              498.8    348.9    309.5 
   Income from continuing operations before 
     income taxes                              78.5     90.7     63.2 
   Provision for income taxes                  17.4     32.0     22.3 

   Income from continuing operations           61.1     58.7     40.9 

   Discontinued operations, net of tax           -      (3.2)    (2.6)

   Income before extraordinary items and 
     cumulative effect of accounting change    61.1     55.5     38.3 

   Extraordinary items, net of tax             (6.0)    (0.2)    (1.7)
   Cumulative effect of accounting change, 
     net of tax                                  -        -      (0.5)

   Net Income                                $ 55.1   $ 55.3   $ 36.1 


     Preferred dividend requirement             1.4       -       0.9 

     Net income applicable to Common Stock   $ 53.7   $ 55.3   $ 35.2 

     Average common shares outstanding         43.1     40.5     38.1 

   Earnings (loss) per common share:
     Continuing operations                    $1.39    $1.45    $1.05 
     Discontinued operations                     -     (0.08)   (0.07)
     Extraordinary items                      (0.14)      -     (0.05)
     Cumulative effect of accounting change      -        -     (0.01)
     Net income                               $1.25    $1.37    $0.92 


   Cash dividends per common share            $0.08    $0.07    $0.06 

   See Notes to Consolidated Financial Statements.
                                       F-3



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

            CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
                                  (In millions)

                                               Year ended December 31,   
                                               1996     1995     1994 
   Preferred Stock:
     Balance at beginning of year            $ 17.0   $   -    $ 29.9 
     Exchanged for Common Stock                  -        -     (30.0)
     Issued during the year                    32.0     17.0       -  
     Accretion of discount                       -        -       0.1 
       Balance at end of year                $ 49.0   $ 17.0   $   -  


   Common Stock:
     Balance at beginning of year            $ 43.1   $ 39.1   $ 35.1 
     Issued during the year                     0.2      4.0      4.0 
       Balance at end of year                $ 43.3   $ 43.1   $ 39.1 


   Capital Surplus:
     Balance at beginning of year            $361.1   $330.8   $301.0 
     Common Stock issued during the year        2.2     33.3     33.0 
     Common dividends declared                 (3.4)    (3.0)    (2.3)
     Preferred dividends declared              (1.4)      -      (0.8)
     Accretion of Preferred Stock discount       -        -      (0.1)
       Balance at end of year                $358.5   $361.1   $330.8 


   Accumulated Deficit at December 31, 1992 ($212.6) ($212.6) ($212.6)


   Retained Earnings Since January 1, 1993:
     Retained earnings from January 1, 1993
       to beginning of year                  $131.4   $ 76.1   $ 40.0 
     Net income                                55.1     55.3     36.1 
       Balance at end of year                $186.5   $131.4   $ 76.1 


   Unrealized Gains (Losses), Net:
     Balance at beginning of year            $ 89.3  ($ 29.0)  $ 56.9 
     Change during year                       (27.5)   118.3    (85.9)
       Balance at end of year                $ 61.8   $ 89.3  ($ 29.0)















   See Notes to Consolidated Financial Statements.

                                       F-4



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

                       CONSOLIDATED STATEMENT OF CASH FLOWS
                                  (In millions)
                                                     Year ended December 31,    
                                                      1996     1995     1994 
   Cash Flows from Operating Activities:
   Net income                                      $   55.1  $  55.3  $  36.1 
   Adjustments:
     Discontinued operations                             -       3.2      2.6 
     Extraordinary losses on retirement 
       of debt                                          6.0      0.2      1.7 
     Cumulative effect of accounting change              -        -       0.5 
     Increase (decrease) in life, accident 
       and health reserves                             28.4     17.5     (1.4)
     Benefits to annuity policyholders                271.8    254.7    241.9 
     Amortization of insurance acquisition 
       costs                                           34.1     12.7      7.1 
     Equity in net (earnings) loss of affiliate         2.2     (0.1)     2.8 
     Realized (gains) losses on investing 
       activities                                      (1.2)   (15.7)     0.1 
     Increase in insurance acquisition costs          (68.5)   (34.9)   (30.5)
     Increase in accrued investment income             (7.4)    (3.0)   (10.1)
     Decrease (increase) in other assets              (10.4)   (12.4)     0.8 
     Increase (decrease) in other liabilities          (6.3)    17.9      8.2 
     Other, net                                         1.7     (3.5)     2.6 
                                                      305.5    291.9    262.4 
   Cash Flows from Investing Activities:
     Purchases of and additional investments in:
       Fixed maturity investments                  (1,010.1)(1,107.5)(1,189.2)
       Equity securities                                 -        -      (0.7)
       Real estate, mortgage loans and other assets   (26.7)   (22.6)   (27.9)
     Purchase of subsidiaries, net of cash acquired      -     (55.2)   (14.0)
     Maturities and redemptions of fixed maturity
       investments                                    255.2    147.1    238.2 
     Sales of:
       Fixed maturity investments                     261.0    768.5    621.9 
       Equity securities                                1.3      2.0      4.8 
       Real estate, mortgage loans and other assets    27.8      8.2     27.2 
     Decrease (increase) in policy loans                5.4     (6.1)   (16.1)
                                                     (486.1)  (265.6)  (355.8)
   Cash Flows from Financing Activities:
     Annuity receipts                                 573.8    457.5    442.7 
     Annuity surrenders, benefits and withdrawals    (517.9)  (412.8)  (321.0)
     Additions to notes payable                        92.7     33.5     34.7 
     Reductions of notes payable                     (153.2)   (49.1)   (69.2)
     Issuance of Trust Originated Preferred 
       Securities                                      72.4       -        -  
     Issuance of Common Stock                            -      37.3       -  
     Issuance of Preferred Stock                       32.0     17.0       -  
     Cash dividends paid                               (4.5)    (3.0)    (3.1)
                                                       95.3     80.4     84.1 

   Net increase (decrease) in cash and
     short-term investments                           (85.3)   106.7     (9.3)

   Beginning cash and short-term investments          169.4     62.7     72.0 
   Ending cash and short-term investments          $   84.1  $ 169.4  $  62.7 

   See Notes to Consolidated Financial Statements.

                                       F-5



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

                    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   A.  DESCRIPTION OF THE COMPANY

   American Annuity Group, Inc. ("AAG" or "the Company") markets (i) individual
   and group annuities nationwide to the savings and retirement markets, (ii)
   individual life insurance and annuity policies with the sponsorship of state
   associations of funeral directors as well as individual and large operators
   of funeral homes across the country and (iii) various forms of supplemental
   life and health insurance through payroll deduction plans and financial
   institutions.

   AAG's parent, American Financial Corporation ("AFC"), was acquired by
   American Financial Group, Inc. ("AFG") in April 1995.  AFG and its
   subsidiaries owned 35,059,995 shares (81%) of AAG's Common Stock at December
   31, 1996.

   B.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Basis of Presentation  The accompanying consolidated financial statements
   include the accounts of AAG and its subsidiaries.  Intercompany transactions
   and balances are eliminated in consolidation.

   The preparation of the financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that affect the amounts reported in the financial statements and
   accompanying notes.  Changes in circumstances could cause actual results to
   differ materially from those estimates.

   AAG's acquisition of Laurentian Capital Corporation ("LCC") in November 1995
   was recorded as a purchase.  The results of LCC's operations have been
   included in AAG's consolidated financial statements since its acquisition.

   Investments  Debt securities are classified as "held to maturity" and
   reported at amortized cost if AAG has the positive intent and ability to
   hold them to maturity.  Debt and equity securities are classified as
   "available for sale" and reported at fair value with unrealized gains and
   losses reported as a separate component of stockholders' equity if the
   securities are not classified as held to maturity or bought and held
   principally for selling in the near term.  Only in certain limited
   circumstances, such as significant issuer credit deterioration or if
   required by insurance or other regulators, may a company change its intent
   to hold a certain security to maturity without calling into question its
   intent to hold other debt securities to maturity in the future.

   Short-term investments are carried at cost; mortgage loans on real estate
   are generally carried at amortized cost; policy loans are stated at the
   aggregate unpaid balance.

   Gains or losses on sales of securities are recognized at the time of
   disposition with the amount of gain or loss determined on the specific
   identification basis.  When a decline in the value of a specific investment
   is considered to be other than temporary, a provision for impairment is
   charged to earnings and the carrying value of that investment is reduced. 
   Premiums and discounts on mortgage-backed securities are amortized over
   their expected average lives using the interest method.


                                       F-6



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   Investment in Affiliate  AAG's investments in equity securities of companies
   that are 20% to 50% owned by AFG and its subsidiaries are carried at cost,
   adjusted for a proportionate share of their undistributed earnings or
   losses.  

   Insurance Acquisition Costs  Unamortized insurance acquisition costs consist
   primarily of deferred policy acquisition costs and the present value of
   future profits of acquired companies.  Amortization of life insurance
   acquisition costs includes commissions on sales of single-pay life insurance
   and renewal commissions on sales of multi-pay life insurance.

   Deferred Policy Acquisition Costs ("DPAC")  DPAC (principally commissions,
   advertising, underwriting, policy issuance and sales expenses that vary with
   and are primarily related to the production of new business) is deferred to
   the extent that such costs are deemed recoverable.

   DPAC related to annuities and universal life insurance products is
   amortized, with interest, in relation to the present value of expected gross
   profits on the policies.  These expected gross profits consist principally
   of estimated future net investment income and surrender, mortality and other
   policy charges, less estimated future interest on policyholders' funds,
   policy administration expenses and death benefits in excess of account
   values.  DPAC is reported net of unearned revenue relating to certain policy
   charges that represent compensation for future services.  These unearned
   revenues are recognized as income using the same assumptions and factors
   used to amortize DPAC.

   DPAC related to traditional life and health insurance is amortized over the
   expected premium paying period of the related policies, in proportion to the
   ratio of annual premium revenues to total anticipated premium revenues. 
   Such anticipated premium revenues were estimated using the same assumptions
   used for computing liabilities for future policy benefits.

   To the extent that realized gains and losses result in adjustments to the
   amortization of DPAC, such adjustments are reflected as components of
   realized gains.

   To the extent that unrealized gains (losses) from securities classified as
   "available for sale" would result in adjustments to DPAC, unearned revenues
   and policyholder liabilities had those gains (losses) actually been
   realized, such balance sheet amounts are adjusted, net of deferred taxes.

   Present Value of Future Profits  Included in insurance acquisition costs are
   amounts representing the present value of future profits on business in
   force of the acquired insurance companies, which represent the portion of
   the costs to acquire such companies that is allocated to the value of the
   right to receive future cash flows from insurance contracts existing at
   the date of acquisition. 

   These amounts are amortized with interest over the estimated remaining life
   of the acquired policies for annuities and universal life products and over
   the expected premium paying period for traditional life and health insurance
   products.

   Annuity Benefits Accumulated  Annuity receipts and benefit payments are
   recorded as increases or decreases in "annuity benefits accumulated" rather
   than as revenue and expense.  Increases in this liability for interest
   credited are charged to expense and decreases for surrender charges are
   credited to other income.




                                       F-7



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   Life, Accident and Health Reserves  Liabilities for future policy benefits
   under traditional ordinary life, accident and health policies are computed
   using the net level premium method.  Computations are based on anticipated
   investment yields (primarily 7%), mortality, morbidity and surrenders and
   include provisions for unfavorable deviations.  Reserves are modified as
   necessary to reflect actual experience and developing trends.  

   The liability for future policy benefits for interest sensitive life
   policies is equal to the sum of the accumulated fund balances under such
   policies.

   Assets Held In and Liabilities Related To Separate Accounts  Investment
   annuity deposits and related liabilities primarily represent deposits
   maintained by several banks under a previously offered tax-deferred annuity
   program.  The Company receives an annual fee from each bank for sponsoring
   the program; if depositors elect to purchase an annuity from the Company,
   funds are transferred to the Company.

   Life, Accident and Health Premiums and Benefits  For traditional life,
   accident and health products, premiums are recognized as revenue when
   legally collectible from policyholders.  Policy reserves have been
   established in a manner which allocates policy benefits and expenses on a
   basis consistent with the recognition of related premiums and generally
   results in the recognition of profits over the premium-paying period of the
   policies.

   For interest-sensitive life and universal life products, premiums are
   recorded in a policyholder account which is reflected as a liability. 
   Revenue is recognized as amounts are assessed against the policyholder
   account for mortality coverage and contract expenses.  Surrender benefits
   reduce the account value.  Death benefits are expensed when incurred, net of
   the account value.

   Income Taxes  AAG, Great American Life Insurance Company ("GALIC") and all
   other material 80%-owned U.S. non-life subsidiaries are consolidated with
   AFC for federal income tax purposes.  AAG's other life insurance
   subsidiaries will likely be required to file separate federal income tax
   returns through the sixth year from their acquisition or formation.

   AAG and GALIC have separate tax allocation agreements with AFC which
   designate how tax payments are shared by members of the tax group.  In
   general, both companies compute taxes on a separate return basis.  GALIC is
   obligated to make payments to (or receive benefits from) AFC based on
   taxable income without regard to temporary differences.  In accordance with
   terms of AAG's indentures, AAG receives GALIC's tax allocation payments for
   the benefit of AAG's deductions arising from current operations.  If GALIC's
   taxable income (computed on a statutory accounting basis) exceeds a current
   period net operating loss of AAG, the taxes payable by GALIC associated with
   the excess are payable to AFC.  If the AFC tax group utilizes any of AAG's
   net operating losses or deductions that originated prior to AAG's entering
   AFC's consolidated tax group, AFC will pay to AAG an amount equal to the
   benefit received.

   Deferred income tax assets and liabilities are determined based on
   differences between financial reporting and tax basis and are measured using
   enacted tax rates.  The Company recognizes deferred tax assets if it is more
   likely than not that a benefit will be realized.  Current and deferred tax
   assets and liabilities of companies in AFC's consolidated tax group are
   aggregated with other amounts receivable from or payable to affiliates.




                                       F-8



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   Stock-Based Compensation  As permitted under Statement of Financial
   Accounting Standards ("SFAS") No. 123, "Accounting for Stock-Based
   Compensation", AAG accounts for stock options and other stock-based
   compensation plans using the intrinsic value based method prescribed by
   Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to
   Employees."

   Earnings Per Share  Earnings per share are calculated on the basis of the
   weighted average number of shares of common stock outstanding during the
   period.  The effect of assumed exercise of common stock options in 1996 was
   not deemed dilutive and is therefore not reflected in the earnings per share
   presentation for that period.  AAG had no stock options outstanding prior to
   1996.

   Benefit Plans  AAG sponsors an Employee Stock Ownership Retirement Plan
   ("ESORP") covering all employees who are qualified as to age and length of
   service.  The ESORP, which invests primarily in securities of AAG, is a
   trusteed, noncontributory plan for the benefit of the employees of AAG and
   its subsidiaries.  Contributions are discretionary by the directors of AAG
   and are charged against earnings in the year for which they are declared. 
   Qualified employees having vested rights in the plan are entitled to benefit
   payments at age 60.

   AAG and certain of its subsidiaries provide certain benefits to eligible
   retirees.  Effective January 1, 1994, AAG implemented SFAS No. 112,
   "Employers' Accounting for Postemployment Benefits" which covers benefits to
   former or inactive employees (primarily those on disability) who were not
   deemed retired under other Company plans.  The projected future cost of
   providing these benefits is expensed over the period the employees earn such
   benefits.
    
   Statement of Cash Flows  For cash flow purposes, "investing activities" are
   defined as making and collecting loans and acquiring and disposing of debt
   or equity instruments and property and equipment.  "Financing activities"
   include annuity receipts, benefits and withdrawals and obtaining resources
   from owners and providing them with a return on their investments.  All
   other activities are considered "operating."  Short-term investments having
   original maturities of three months or less when purchased are considered to
   be cash equivalents for purposes of the financial statements.







                                       F-9



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   C.  1995 ACQUISITION

   In November 1995, AAG acquired all of the outstanding shares of LCC.  Its
   principal insurance subsidiaries were American Memorial Life Insurance
   Company (formerly known as Prairie States Life Insurance Company) and Loyal
   American Life Insurance Company.

   AAG paid approximately $106 million for the outstanding common stock of LCC
   and repaid $45 million of LCC indebtedness concurrently with the
   acquisition.  GALIC provided approximately $90 million of the purchase price
   in exchange for American Memorial and Loyal.  AAG funded the balance of the
   cost of acquiring LCC with the proceeds from a Common Stock rights offering
   completed in August 1995, borrowings under its line of credit and cash on
   hand.

   D.  INVESTMENTS

   Fixed maturity investments at December 31, consisted of the following (in
   millions):

                                                        1996
                                                   Held to Maturity            
                                        Amortized     Market   Gross Unrealized
                                             Cost      Value    Gains    Losses
   U. S. Government and government                       
     agencies and authorities            $    -     $     -    $  -      $  -  
   Public utilities                         383.9      383.5     5.2      (5.6)
   Mortgage-backed securities               679.6      688.9    14.8      (5.5)
   All other corporate                    1,432.2    1,452.2    27.6      (7.6)
                                         $2,495.7   $2,524.6   $47.6    ($18.7)

                                                        1996
                                                    Available for Sale         
                                        Amortized     Market   Gross Unrealized
                                             Cost      Value    Gains    Losses
   U. S. Government and government
     agencies and authorities            $  184.6   $  186.1    $ 3.4   ($ 1.9)
   Public utilities                         175.2      180.0      5.9     (1.1)
   Mortgage-backed securities             1,222.0    1,234.7     24.1    (11.4)
   All other corporate                    1,673.1    1,724.8     62.7    (11.0)
                                         $3,254.9   $3,325.6    $96.1   ($25.4)


                                                        1995
                                                    Held to Maturity           
                                        Amortized     Market   Gross Unrealized
                                             Cost      Value    Gains    Losses
   U. S. Government and government
     agencies and authorities            $     -    $     -    $   -      $ -  
   Public utilities                         393.1      405.5     13.4     (1.0)
   Mortgage-backed securities               659.6      686.0     27.0     (0.6)
   All other corporate                    1,444.5    1,508.5     64.1     (0.1)
                                         $2,497.2   $2,600.0   $104.5    ($1.7)

   <PAGE>

                                                        1995
                                                    Available for Sale          
                                        Amortized     Market   Gross Unrealized
                                             Cost      Value    Gains    Losses
   U. S. Government and government
     agencies and authorities            $  162.5   $  169.9   $  7.5   ($ 0.1)
   Public utilities                         227.7      239.1     12.1     (0.7)
   Mortgage-backed securities             1,045.2    1,073.8     32.2     (3.6)
   All other corporate                    1,352.2    1,443.8     97.9     (6.3)
                                         $2,787.6   $2,926.6   $149.7   ($10.7)

   "Investing activities" related to fixed maturity investments included in
   AAG's Consolidated Statement of Cash Flows consisted of the following (in
   millions):

                                                   1996                
                                   Held to    Available             
                                   Maturity    for sale        Total
     Purchases                     ($116.3)    ($893.8)   ($1,010.1)
     Maturities and paydowns         106.6       148.6        255.2 
     Sales                             9.3       251.7        261.0 
     Gross gains                       1.1         8.3          9.4 
     Gross losses                     (0.3)       (8.3)        (8.6)

                                                   1995                 
                                   Held to    Available             
                                   Maturity    for sale        Total
     Purchases                     ($280.7)    ($826.8)   ($1,107.5)
     Maturities and paydowns          50.5        96.6        147.1 
     Sales                             1.4       767.1        768.5 
     Gross gains                       0.8        23.2         24.0 
     Gross losses                     (0.6)       (8.3)        (8.9)

                                                   1994                
                                   Held to    Available             
                                   Maturity    for sale        Total
     Purchases                     ($713.6)    ($475.6)   ($1,189.2)
     Maturities and paydowns          54.8       183.4        238.2 
     Sales                             5.6       616.3        621.9 
     Gross gains                       0.8         7.9          8.7 
     Gross losses                     (1.0)       (9.8)       (10.8)

   Certain securities classified as "held to maturity" were sold for losses of
   $0.2 million in both 1996 and 1995 and $0.6 million in 1994, due to
   significant deterioration in the issuers' creditworthiness.



                                      F-10 



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   The table below sets forth the scheduled maturities of AAG's fixed maturity 
   investments based on carrying value as of December 31.

                                                    1996            
                                             Held to Available            1995
             Maturity                       Maturity  for Sale Total     Total
          One year or less                       3%      *        3%        1%
          After one year through five years     10       8%      18        18 
          After five years through ten years    16      20       36        40 
          After ten years                        2       8       10         9 
                                                31      36       67        68  
          Mortgage-backed securities            12      21       33        32 
                                                43%     57%     100%      100%

          * less than 1%

   The distribution of maturities based on market value is generally the same. 
   Mortgage-backed securities had an estimated average life of approximately 8
   years at December 31, 1996.

   Certain risks are inherent in connection with fixed maturity securities,
   including loss upon default, price volatility in reaction to changes in
   interest rates and general market factors and risks associated with
   reinvestment of proceeds due to prepayments or redemptions in a period of
   declining interest rates.

   The carrying values of investments in any entity or mortgage-backed security
   ("MBS") issuer in excess of 10% of stockholders' equity at December 31,
   1996, other than investments issued or guaranteed by the U.S. Government or
   government agencies, consisted of the following fixed maturity investments
   (in millions):

     Issuer                                                Amount
     Residential Funding MBS (21 different issues)         $169.9
     Prudential Home MBS (17 different issues)              112.3
     General Electric Capital MBS (14 different issues)     100.9
     Countrywide MBS (16 different issues)                   78.0
     Securitized Asset Sales, Inc. MBS (5 different issues)  55.0
     Resolution Trust Corporation MBS (13 different issues)  53.3
     Georgia-Pacific Corporation                             52.0

   At December 31, 1996 and 1995, AAG had no unrealized losses on its
   marketable equity securities.  Realized gains and changes in unrealized
   appreciation on fixed maturity and equity security investments are
   summarized as follows (in millions):

                                 Fixed      Equity            Tax   
                               Maturities Securities Other  Effects   Total
          1996
          Realized               $  0.8      $  -     $0.4  ($  0.4)$  0.8 
          Change in unrealized   (142.2)      16.4      -      44.0  (81.8)

          1995
          Realized               $ 15.1      $ 0.6      -   ($  5.5)$ 10.2 
          Change in unrealized    520.9        7.5      -    (184.9) 343.5 

          1994
          Realized              ($  2.1)     $ 2.0      -   $   -  ($  0.1)
          Change in unrealized   (485.3)      (2.1)     -     170.6 (316.8)


                                       F-11



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   Major categories of net investment income were as follows (in millions):

                                        1996     1995    1994 
          Fixed maturities            $463.4   $405.2  $372.7 
          Other                         10.8      5.7     4.0 
            Total investment income    474.2    410.9   376.7 
          Investment expenses           (6.5)    (5.4)   (4.9)
            Net investment income     $467.7   $405.5  $371.8 

   AAG's investment portfolio is managed by a subsidiary of AFG.  Investment
   expenses included investment management charges representing approximately
   one-tenth of one percent of AAG's invested assets in all three years and
   amounting to $4.7 million in 1996 and 1995, and $4.4 million in 1994.

   E.  INVESTMENT IN AFFILIATE

   Investment in affiliate (carrying value of $16.5 million at December 31,
   1996) reflects AAG's 5% ownership (2.7 million shares) of the common stock
   of Chiquita Brands International which is accounted for under the equity
   method.  AFG and its other subsidiaries own an additional 38% interest in
   the common stock of Chiquita.  Chiquita is a leading international marketer,
   producer and distributor of bananas and other quality fresh and processed
   food products.  The market value of AAG's investment in Chiquita was
   approximately $34.1 million and $36.7 million at December 31, 1996 and 1995,
   respectively.

   Included in AAG's retained earnings at December 31, 1996, was approximately
   $8.3 million applicable to equity in undistributed net losses of Chiquita.

   In 1996 and 1994, AAG recorded pretax extraordinary charges of $1.1 million
   representing its proportionate share of Chiquita's loss on the retirement of
   debt.

   F.  UNAMORTIZED INSURANCE ACQUISITION COSTS

   Unamortized insurance acquisition costs consisted of the following at
   December 31, (in millions):
                                                      1996       1995 
          Deferred policy acquisition costs         $272.2     $228.2 
          Present value of future profits acquired    72.5       73.4 
          Unearned revenues                         (150.0)    (151.8)
                                                    $194.7     $149.8 

   At December 31, 1996, the expected rate of amortization of the present value
   of future profits acquired for the next five years was as follows: 11% in
   1997; 10% in 1998; 9% in 1999; 8% in 2000; and 7% in 2001.





                                       F-12



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   G.  NOTES PAYABLE

   Notes payable consisted of the following at December 31, (in millions):

                                                      1996       1995 
          Direct obligations of AAG                 $  1.3     $   -  
          Obligations of AAG Holding:
             Bank Credit Line due September 1999      44.7       20.5*
             9-1/2% Senior Notes due August 2001      40.8       41.5*
             11-1/8% Senior Subordinated Notes
                due February 2003                     24.1      101.4*
          Other subsidiary debt                        4.0        4.3 
                 Total                              $114.9     $167.7 

          * Direct obligation of AAG on December 31, 1995.

   In connection with the anticipated establishment of a new unsecured line of
   credit, the Company transferred all the outstanding stock of GALIC to AAG
   Holding Company, Inc., a wholly-owned subsidiary of the Company, on November
   1, 1996.  In connection with that transaction, AAG Holding assumed all of
   the Company's obligations under the 9-1/2% Senior Notes, 11-1/8% Senior
   Subordinated Notes and the bank lines of credit.  The Company has guaranteed
   the obligations of AAG Holding under this indebtedness.

   AAG Holding has a $75 million revolving credit agreement with four banks. 
   Loans under the credit agreement mature in 1999 and bear interest at
   floating rates based on prime or Eurodollar rates and are collateralized by
   25% of the Common Stock of GALIC.  At December 31, 1996 and 1995, the
   weighted average interest rate on amounts borrowed under the bank credit
   line was 6.68% and 6.83%, respectively.  In 1996, the Company obtained a
   short-term $40 million unsecured bank line of credit under terms similar to
   the $75 million credit agreement.  There were no amounts outstanding under
   this line at December 31, 1996.

   During 1996, a pretax extraordinary loss of $8.2 million was realized on the
   repurchase of $78.0 million principal amount of Notes.

   During 1995, AAG repurchased $4.9 million principal amount of its Notes
   realizing a pretax extraordinary loss of $231,000.

   During 1994, AAG repurchased $77.1 million principal amount of its Notes in
   exchange for approximately $69 million in cash and 810,000 shares of its
   Common Stock.  As a result of the repurchases, AAG realized a pretax
   extraordinary loss of $1.5 million.

       
                                    F-13



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   Scheduled principal payments on debt for the subsequent five years are shown
   below (in millions).  The scheduled principal payments assume that Notes
   purchased are applied to the earliest scheduled retirements.  

                                  AAG
                        AAG   Holding     Other        Total
                1997   $0.1     $  -       $0.6        $ 0.7
                1998    0.1        -        0.6          0.7
                1999    0.1      44.7       0.7         45.5
                2000    0.1        -        0.7          0.8
                2001    0.1      40.8       0.5         41.4

   Cash interest payments were $17.4 million in 1996, $17.2 million in 1995 and
   $23.2 million in 1994.

   H.  MANDATORILY REDEEMABLE PREFERRED SECURITIES OF SUBSIDIARY TRUST

   In November 1996, a wholly-owned subsidiary trust issued three million units
   of 9-1/4% Trust Originated Preferred Securities ("TOPrS") for $75 million in
   cash.  The Trust then purchased $75 million of newly issued AAG Holding 9-
   1/4% Subordinated Debentures due 2026, which, along with related interest
   and principal payments received, will be the only assets of the Trust.

   Holders of the TOPrS are entitled to receive quarterly cash distributions of 
   $0.58 per unit.  Payment dates and amounts for the TOPrS correspond to those
   on the Subordinated Debentures.  The TOPrS are mandatorily redeemable upon
   maturity or redemption of the Subordinated Debentures.  The Subordinated
   Debentures are redeemable by AAG Holding on or after November 7, 2001.  AAG
   and AAG Holding effectively provide an unconditional guarantee of the
   Trust's obligations under its TOPrS.

   I.  STOCKHOLDERS' EQUITY

   The Company is authorized to issue 25,000,000 shares of Preferred Stock, par
   value $1.00 per share.

   In December 1996 and December 1995, AAG sold 320,000 shares and 170,000
   shares, respectively, of newly issued Series B Preferred Stock for $32
   million and $17 million, respectively.  (See Note O.)  The Series B
   Preferred Stock has a redemption value of $100 per share and is redeemable
   at AAG's option.  Dividends are cumulative and payable quarterly at an
   annual rate of $8.50 per share.

   In August 1995, AAG sold 3.92 million shares of common stock at $9.50 per
   share under a rights offering to existing shareholders.

   AAG's dividend paying capability is limited by certain customary debt
   covenants to amounts based on cumulative earnings and losses, debt
   repurchases, capital transactions and other items.

   "Retained earnings since January 1, 1993", reflects AAG's results since the
   acquisition of GALIC.

   AAG may grant up to 2 million options under its 1994 Stock Option Plan.  In
   the fourth quarter of 1996, AAG issued to employees 174,241 shares of Common
   Stock and options to purchase 1.2 million shares of Common Stock at $13.25
    
                                   F-14


   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   per share in connection with the termination of their Stock Appreciation
   Rights.  Also in the fourth quarter of 1996, AAG issued options for
   386,000 additional shares at $13.75 per share.  The options vest at a rate
   of 20% per year and expire ten years from the date of grant.

   If AAG had expensed the fair value of these options, the effect on net
   earnings and earnings per share in 1996 would not have been material.
    
   J.  DISCONTINUED OPERATIONS

   All of the Company's former manufacturing businesses are reported as
   discontinued operations.  During 1995, the Company's last manufacturing
   unit, Electromag NV, was sold and no gain or loss was recognized on the
   sale.

   In 1995, AAG recorded a $5.0 million pretax charge for discontinued
   operations.  This charge represents primarily additional reserves related to
   possible deficiencies by AAG's predecessor in reporting quality assurance
   information in connection with certain military related sales prior to 1991. 
   In 1994, AAG recorded a $4.0 million pretax charge for discontinued
   operations, primarily related to environmental liabilities.

   K.  INCOME TAXES

   The following is a reconciliation of income taxes at the statutory rate of
   35% and income taxes as shown in the Consolidated Income Statement (in
   millions).

                                              1996     1995     1994 
        Income (loss) before income taxes:
          Continuing operations              $78.5    $90.7    $63.2 
          Discontinued operations               -      (4.9)    (4.0)
          Extraordinary items                 (9.2)    (0.3)    (2.6)
          Accounting change                     -        -      (0.7)
            Income before income taxes       $69.3    $85.5    $55.9 

        Tax computed at statutory rate       $24.3    $29.9    $19.6 

        Effect of:
          Reduction of valuation allowance   (10.0)      -        -   
          Other, net                          (0.1)     0.3      0.2 
        Total provision                       14.2     30.2     19.8 

        Amounts applicable to:
          Discontinued operations               -       1.7      1.4  
          Extraordinary items                  3.2      0.1      0.9 
          Accounting change                     -        -       0.2 
        Provision for income tax as shown 
          on the Consolidated Income
          Statement                          $17.4    $32.0    $22.3 

   Provision for income taxes consisted of (in millions):

                                              1996     1995     1994 
        Federal:
          Current                            $14.2    $31.9    $21.2 
          Deferred                              -      (1.7)    (1.4)
               Total                         $14.2    $30.2    $19.8 



                                       F-15



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   The significant components of deferred tax assets and liabilities, excluding
   the effects of unrealized gains and losses on marketable securities,
   included in the Consolidated Balance Sheet were as follows (in millions):

                                               December 31,  
                                              1996     1995 
          Deferred tax assets:
            Net operating loss carryforwards $47.6    $47.9 
            Accrued expenses                  13.8     13.9 
            Investment securities, including
              affiliate                       31.9     36.7 
            Valuation allowance for deferred
              tax assets                     (38.6)   (50.5)

          Deferred tax liabilities:
            Unamortized insurance 
              acquisition costs              (61.8)   (52.4)
            Policyholder liabilities         (14.5)   (17.1)

   At December 31, 1996, AAG had net operating loss carryforwards for federal
   income tax purposes of approximately $136 million which are scheduled to
   expire from 2001 through 2007.

   L.  LEASES

   Leases relate principally to certain administrative facilities and
   discontinued operations.  Future minimum lease payments, net of sublease
   revenues, under operating leases having initial or remaining
   non-cancelable lease terms in excess of one year at December 31, 1996 are
   payable as follows:  1997 - $800,000; 1998 - $2.2 million; 1999 - $2.5
   million; 2000 - $2.3 million; 2001 - $2.4 million; 2002 and beyond -
   $9.1 million.

   Rental expense for operating leases was $2.6 million in 1996, $1.6 million
   in 1995 and $1.7 million in 1994.

   M.  CONTINGENCIES

   The Company is continuing its clean-up activities at certain of its former
   manufacturing operations and third-party sites, in some cases in accordance
   with consent agreements with federal and state environmental agencies. 
   Changes in regulatory standards and further investigations could affect
   estimated costs in the future.  Management believes that reserves recorded
   are sufficient to satisfy the known liabilities and that the ultimate cost
   will not, individually, or in the aggregate, have a material adverse effect
   on the financial condition or results of operations of AAG.  Based on prior
   costs and discussions with independent environmental consultants, the
   Company believes the remaining aggregate cost of environmental work at all
   sites for which it has responsibility will range from $4 million to $7
   million.  The reserve for environmental work was $5.3 million at
   December 31, 1996.





                                       F-16



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   In 1991, the Company identified possible deficiencies in procedures for
   reporting quality assurance information to the Defense Electronics Supply
   Center with respect to the Company's former manufacturing operations.  Over
   the last several years, the Company has been engaged in negotiations with
   the United States Government with respect to the settlement of claims the
   Government might have arising out of the reporting deficiencies.  The
   Company believes it has sufficient reserves to cover the estimated
   settlement amount.

   N.  STATUTORY INFORMATION; RESTRICTIONS ON TRANSFERS OF FUNDS AND ASSETS OF
        SUBSIDIARIES 

   Insurance companies are required to file financial statements with state
   insurance regulatory authorities prepared on an accounting basis prescribed
   or permitted by such authorities (statutory basis).  Certain statutory
   amounts for GALIC, AAG's primary insurance subsidiary, were as follows (in
   millions):

                                               1996     1995     1994

          Policyholders' surplus             $285.0   $272.8   $255.9
          Asset valuation reserve              91.4     90.2     79.5
          Interest maintenance reserve         24.7     32.2     27.7

          Pretax income from operations      $ 87.1   $ 85.8   $ 83.4
          Net income from operations           68.1     60.5     53.4
          Net income                           66.2     71.4     54.2

   The amount of dividends which can be paid by GALIC without prior approval of
   regulatory authorities is subject to restrictions relating to capital and
   surplus and statutory net income.  Based on net income at December 31, 1996,
   GALIC may pay approximately $66.2 million in dividends in 1997 without prior
   approval.



                                       F-17



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   O.  ADDITIONAL INFORMATION

   Summary Financial Information of AAG Holding  AAG has guaranteed all of the
   outstanding debt of AAG Holding.  (See Note G.)  Summarized consolidated
   financial information for AAG Holding is as follows (in millions):

                                                December 31,
       Balance Sheet                                   1996 

         Investments                                 $6,272 
         Unamortized insurance acquisition costs        195 
         Assets held in separate accounts               247 
         Other assets                                   278 

         Insurance reserves                          $5,942 
         Notes payable to parent                        166 
         Long-term debt of AAG Holding                  110 
         Liabilities related to separate accounts       247 
         Other liabilities                               96 

         TOPrS                                       $   75 
         Stockholder's equity                        $  356 


       Income Statement                                1996*

         Revenues                                    $   91 
         Pretax income from operations                    8 
         Net income                                       5 

                      
       * Since November 1, 1996

   Related Party Transactions  In the fourth quarter of 1994, AAG purchased
   Annuity Investors Life Insurance Company ("AILIC", formerly Carillon Life
   Insurance Company) from Great American Insurance Company ("GAI") for $9.0
   million in cash.  At December 31, 1994, AILIC had statutory assets of $9.0
   million and statutory surplus of $6.3 million.  AAG acquired AILIC primarily
   for its variable annuity licenses.

   In connection with AAG's purchase of GALIC from GAI in 1992, GAI agreed to
   neutralize the financial effects on GALIC of the adoption of an actuarial
   guideline with respect to non-traditional life insurance and annuity
   products.  In satisfaction of this obligation, (i) GAI has agreed to
   purchase, at AAG's option, up to $57 million of AAG Preferred Stock and (ii)
   terms of GALIC's investment management services contract with AFG were
   modified to reduce the fees owed under certain circumstances.  In December
   1996 and 1995, AAG sold $21.7 million and $17.0 million, respectively, of
   its Series B Preferred Stock to GAI; the proceeds were contributed to GALIC. 
   Also in December 1996, AAG sold $10.3 million of its Series B Preferred
   Stock to AFC.

   Net investment income includes approximately $1 million in 1996, 1995 and
   1994 of payments from a subsidiary of AFG for the rental of an office
   building owned by GALIC.

                                       F-18



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   Fair Value of Financial Instruments  The following table shows (in millions)
   the carrying value and estimated fair value of AAG's financial instruments
   at December 31.

                                               1996              1995        
                                        Carrying Estimated Carrying  Estimated
                                          Value Fair Value   Value  Fair Value
        Assets
        Fixed maturity investments      $5,821.3  $5,850.2 $5,423.8   $5,526.6
        Equity securities                   51.0      51.0     32.6       32.6
        Investment in affiliate             16.5      34.1     20.3       36.7

        Liabilities
        Annuity benefits accumulated(a) $5,365.6  $5,180.0 $5,052.0   $4,887.0
        Notes payable(b)                   114.9     119.0    167.7      177.7

        TOPrS(c)                        $   75.0  $   76.5       -          - 

                            
              (a) Carrying values do not reflect deferred policy acquisition
                  costs of $110.5 million at December 31, 1996 and $72.7
                  million at December 31, 1995.

              (b) Carrying values do not reflect issue costs of $1.3 million
                  at December 31, 1996 and $3.6 million at December 31, 1995.

              (c) Carrying value does not reflect issue costs of $2.6 million
                  at December 31, 1996.

   When available, fair values are based on prices quoted in the most active
   market for each security.  If quoted prices are not available, fair value is
   estimated based on present values, discounted cash flows, fair value of
   comparable securities or similar methods.  The fair value of short-term
   investments, mortgage loans on real estate and policy loans approximate
   their carrying value.  The fair value of the liability for annuities in the
   payout phase is assumed to be the present value of the anticipated cash
   flows, discounted at current interest rates.  Fair value of annuities in the
   accumulation phase is assumed to be the policyholders' cash surrender
   amount.


                                        F-19



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   Unrealized Gains On Marketable Securities, Net  The components of the
   Consolidated Balance Sheet caption "Unrealized gains on marketable
   securities, net" in stockholders' equity are summarized as follows (in
   millions):

                                               Unadjusted          
                                                  Asset   Effect of  Reported 
                                              (Liability)  SFAS 115    Amount 
        1996
        Fixed maturities - available for sale    $3,254.9   $ 70.7   $3,325.6 
        Equity securities                            16.1     34.9       51.0 
        Unamortized insurance acquisition
          costs, net                                197.5     (2.8)     194.7 
        Annuity benefits accumulated             (5,357.9)    (7.7)  (5,365.6)
        Deferred income taxes on net                               
          unrealized gains                             -     (33.3)     (33.3)
        Unrealized gains on marketable
          securities, net                                   $ 61.8 

        1995
        Fixed maturities - available for sale    $2,787.6   $139.0   $2,926.6 
        Equity securities                            14.1     18.5       32.6 
        Unamortized insurance acquisition
          costs, net                                155.0     (5.2)     149.8 
        Annuity benefits accumulated             (5,037.0)   (15.0)  (5,052.0)
        Deferred income taxes on net
          unrealized gains                             -     (48.0)     (48.0)
        Unrealized gains on marketable
          securities, net                                   $ 89.3 

   Other   The Company has a defined benefit pension plan covering former U.S.
   employees of its discontinued manufacturing operations.  Pension benefits
   are based upon past service with the Company and compensation levels. 
   Contributions are made by the Company in amounts necessary to satisfy
   requirements of ERISA.  At December 31, 1996 and 1995, respectively, pension
   liabilities of $19.0 million and $11.8 million were included in the balance
   sheet.



                                       F-20



   <PAGE>
                  AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Continued


   P.  QUARTERLY FINANCIAL DATA (Unaudited)

   Quarterly results necessarily rely heavily on estimates.  These estimates
   and certain other factors, such as the seasonal nature of the Company's
   affiliate and certain other operations and the discretionary sales of
   assets, cause the quarterly results not to be necessarily indicative of
   results for longer periods of time. 

   The following table represents quarterly results of operations for the years
   ended December 31, 1996 and 1995 (in millions, except per share data).

                                        First  Second   Third  Fourth   Total 
               1996                   Quarter Quarter Quarter Quarter    Year 
    Realized gains (losses)            $  0.3 $  0.6  $  0.5 ($  0.2)  $  1.2 
    Total revenues                      139.0  150.9   145.9   141.5    577.3 

    Income from continuing operations    14.7   16.3    17.1    13.0     61.1 
    Extraordinary items                  (1.6)  (2.7)   (1.7)     -      (6.0)
    Net income                           13.1   13.6    15.4    13.0     55.1 

    Earnings (loss) per common share:
      Continuing operations             $0.33  $0.37   $0.39   $0.30    $1.39 
      Extraordinary items               (0.04) (0.06)  (0.04)     -     (0.14)
      Net income per common share       $0.29  $0.31   $0.35   $0.30    $1.25 

    Average common shares outstanding    43.1   43.1    43.1    43.1     43.1 

               1995          
    Realized gains                      $ 0.1 $   -   $  6.9  $  8.7   $ 15.7 

    Total revenues                       98.6  101.2   109.4   130.4    439.6 

    Income from continuing operations    11.4   12.2    16.6    18.5     58.7 
    Discontinued operations                -      -       -     (3.2)    (3.2)
    Extraordinary items                    -      -       -     (0.2)    (0.2)
    Net income                           11.4   12.2    16.6    15.1     55.3 

    Earnings (loss) per common share(a)
      Continuing operations             $0.29  $0.31   $0.41   $0.43    $1.45 
      Discontinued operations              -      -       -    (0.08)   (0.08)
      Extraordinary items                  -      -       -       -        -  
      Net income per common share       $0.29  $0.31   $0.41   $0.35    $1.37 

    Average common shares outstanding    39.1   39.1    40.8    43.1     40.5 

                 
   (a)  Quarterly earnings per share do not add to year-to-date amounts in 1995
        due to the issuance of common shares.

   Q.  SUBSEQUENT EVENT (Unaudited)

   In a private offering in March 1997, a wholly-owned subsidiary trust of AAG
   Holding issued $75 million of 8-7/8% preferred securities similar to the
   TOPrS issued in November 1996.


                                       F-21



   <PAGE>
                                     PART IV

   ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

   (a)  Documents filed as part of this Report:

        1.  Financial Statements are Included in Part II, Item 8.

        2.  Financial Statement Schedules:

            Selected Quarterly Financial Data is included in Note P to the
            Consolidated Financial Statements.

            Schedules filed herewith:

            For 1996, 1995 and 1994                             Page
              
            II - Condensed Financial Information of Registrant   S-2

            All other schedules for which provisions are made in the
            applicable regulation of the Securities and Exchange
            Commission have been omitted as they are not applicable, not
            required, or the information required thereby is set forth in
            the Financial Statements or the notes thereto.

        3.  Exhibits - See Exhibit Index on Page E-1.

   (b)  Reports on Form 8-K:  None



                                       S-1



   <PAGE>
                    AMERICAN ANNUITY GROUP, INC. - PARENT ONLY
           SCHEDULE II - CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                  (In millions)



                             Condensed Balance Sheet

                                                     December 31, 
   Assets:                                          1996     1995 
     Cash and short-term investments              $  1.9   $  1.4 
     Investment in subsidiaries(a)(b)              384.8    687.0 
     Note receivable from AAG Holding(b)           122.0       -  
     Other assets                                   47.8     20.0 
                                                  $556.5   $708.4 
   Liabilities and Capital:
     Accounts payable, accrued expenses and
       other liabilities                          $ 44.6   $ 49.4 
     Payables to affiliates                         24.2     52.3 
     Notes payable(b)(c)                             1.2    177.4 
     Stockholders' equity(a)                       486.5    429.3 
                                                  $556.5   $708.4 


                            Condensed Income Statement

                                                   Year ended December 31, 
                                                   1996      1995    1994 
   Revenues:
     Equity in undistributed earnings of
       subsidiaries                               $ 47.6   $ 64.7  $ 47.3 
     Capital distribution from subsidiaries         61.2     54.2    44.0 
     Other revenues                                 10.6      1.7     0.4 
                                                   119.4    120.6    91.7 
   Costs and Expenses:
     Interest and other financing expenses          15.2     19.0    21.9 
     Other expenses                                 25.7     10.9     6.6 
                                                    40.9     29.9    28.5 
   Income from continuing operations before
     income taxes                                   78.5     90.7    63.2 
   Provision for income taxes                       17.4     32.0    22.3 
   Income from continuing operations                61.1     58.7    40.9 

   Discontinued operations, net of tax                -      (3.2)   (2.6)
   Income before extraordinary items and
     cumulative effect of accounting change         61.1     55.5    38.3 

   Extraordinary items, net of tax                  (6.0)    (0.2)   (1.7)
   Cumulative effect of accounting change,
     net of tax                                       -        -     (0.5)
   Net Income                                     $ 55.1   $ 55.3  $ 36.1 

   ___________
   (a) Includes unrealized gains of $61.8 million and $89.3 million in
       1996 and 1995, respectively, and includes advances to subsidiaries.

   (b) In 1996, AAG transferred certain assets and liabilities to AAG Holding
       Company, Inc. (See Note G to the Consolidated Financial Statements.)

   (c) Includes $14.0 million principal amount of notes payable owned by GALIC
       in 1995.




                                       S-2



   <PAGE>
                    AMERICAN ANNUITY GROUP, INC. - PARENT ONLY
           SCHEDULE II - CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                                  (In millions)





                        Condensed Statement of Cash Flows

                                                   Year Ended December 31, 
                                                    1996     1995    1994 

   Operating Activities:
     Net income                                    $55.1    $55.3   $36.1 
     Adjustments:
       Discontinued operations                        -       3.2     2.6 
       Extraordinary items                           6.0      0.2     1.7 
       Accounting change                              -        -      0.5 
       Equity in net earnings of subsidiaries      (70.8)   (77.0)  (59.7)
       Depreciation and amortization                 1.6      0.9     0.8 
       Decrease (increase) in other assets          (8.5)     0.1     2.7 
       Increase (decrease) in balances with
         affiliates                                (26.5)    13.5    13.1 
       Increase (decrease) in other liabilities      0.1      2.5   (12.8)
       Capital distributions from subsidiaries      61.2     54.2    44.0 
       Contributions to subsidiaries               (12.7)   (33.0)     -  
       Other, net                                    1.3       -       -  
                                                     6.8     19.9    29.0 

   Investing Activities:
     Purchase of AAG Holding Company debentures    (23.1)      -       -  
     Increase in intercompany notes                (23.8)      -       -  
     Purchase of Laurentian Capital Corporation,
       net of cash acquired                           -     (63.6)     -  
     Sales of real estate and other assets           0.2 
     Additional investments in subsidiaries           -        -     (9.3)
     Sale of AILIC to GALIC                           -       6.5      -  
                                                   (46.7)   (57.1)   (9.3)

   Financing Activities:
     Additions to notes payable                     87.7     33.5    30.0 
     Reductions of notes payable                   (74.8)   (48.1)  (55.1)
     Issuance of Common Stock                         -      37.3      -  
     Issuance of Preferred Stock                    32.0     17.0      -  
     Cash dividends paid                            (4.5)    (3.0)   (3.1)
                                                    40.4     36.7   (28.2)

   Net Increase (Decrease) in Cash and 
     Short-term Investments                          0.5     (0.5)   (8.5)

   Cash and short-term investments at beginning
     of period                                       1.4      1.9    10.4 

   Cash and short-term investments at 
     end of period                                 $ 1.9    $ 1.4   $ 1.9 





                                       S-3



   <PAGE>
                           AMERICAN ANNUITY GROUP, INC.
                                INDEX TO EXHIBITS
   Number       Exhibit Description
    2.0  Agreement and Plan of Merger dated as of May 25, 1995 incorporated by
         reference to the Schedule 13D filed by American Premier Group, Inc.
         on June 2, 1995 with respect to the equity securities of Laurentian
         Capital Corporation.

    3.1  Certificate of Incorporation of Registrant

    3.2  By-laws of Registrant
    
    4.0  Registrant has no outstanding debt issues exceeding 10% of the assets
         of Registrant and consolidated subsidiaries.

   10.1  Agreement of Allocation of Payment of Federal Income Taxes ("American
         Annuity Tax Allocation Agreement"), dated December 31, 1992, between
         American Financial Corporation and the Registrant incorporated herein
         by reference to Exhibit 10.12 to the Registrant's Registration
         Statement on Form S-2 dated January 7, 1993.

   10.2  Assignment of Tax Allocation Payments dated December 31, 1992,
         between American Financial Corporation and the Registrant
         incorporated herein by reference to Exhibit 10.15 to the Registrant's
         Registration Statement on Form S-2 dated January 7, 1993.

   10.3  Agreement for the Allocation of Federal Income Taxes dated May 13,
         1974, between American Financial Corporation and Great American Life
         Insurance Company, as supplemented on January 1, 1987 incorporated
         herein by reference to Exhibit 10.16 to the Registrant's Registration
         Statement on Form S-2 dated January 7, 1993.

   10.4  Investment Services Agreement, dated December 31, 1992, between Great
         American Life Insurance Company and American Money Management
         Corporation incorporated herein by reference to Exhibit 10.17 to the
         Registrant's Registration Statement on Form S-2 dated January 7,
         1993.

   10.5  Common Stock Registration Agreement, dated December 31, 1992, between
         the Registrant and American Financial Corporation and its wholly
         owned subsidiary Great American Insurance Company incorporated herein
         by reference to Exhibit 10.22 to the Registrant's Registration
         Statement on Form S-2 dated January 7, 1993.

   10.6  Common Stock Registration Agreement, dated December 31, 1992 between
         Chiquita Brands International, Inc. and Great American Life Insurance
         Company incorporated herein by reference to Exhibit 10.24 to the
         Registrant's Registration Statement on Form S-2 dated January 7,
         1993.












                                       E-1



   <PAGE>

   10.7  American Annuity Group's 1993 Stock Appreciation Rights Plan,
         incorporated herein by reference to Exhibit 10.8 to the Registrant's
         Form 10-K for 1993.

   12.0  Earnings to fixed charges.

   21.0  Subsidiaries of the Registrant.

   23.0  Consent of Independent Auditors.

   27.0  Financial Data Schedule for 1996 - included in Report filed
         electronically with the Securities and Exchange Commission.
















































                                       E-2



   <PAGE>
                                    Signatures

            Pursuant to the requirements of Section 13 of the Securities
   Exchange Act of 1934, American Annuity Group, Inc. has duly caused this
   Report to be signed on its behalf by the undersigned, duly authorized.


                                             American Annuity Group, Inc.


   Signed: March 25, 1997                    BY:                          
                                                  Carl H. Lindner
                                                  Chairman of the Board and
                                                    Chief Executive Officer







            Pursuant to the requirements of the Securities Exchange Act of
   1934, this report has been signed below by the following persons on behalf
   of the Registrant and in the capacities and on the dates indicated:

         Signature                         Capacity                   Date





                                     Chairman of the Board       March 25, 1997
     Carl H. Lindner                   of Directors



                                     Director                    March 25, 1997
     S. Craig Lindner



                                     Director                    March 25, 1997
     Robert A. Adams  



                                     Director                    March 25, 1997
     William R. Martin*



                                     Director                    March 25, 1997
     Ronald F. Walker



                                     Senior Vice President,      March 25, 1997
     William J. Maney                  Treasurer and Chief
                                       Financial Officer
                                       (Principal Accounting Officer)

   * Chairman of Audit Committee




<TABLE> <S> <C>

<ARTICLE> 7
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<DEBT-HELD-FOR-SALE>                         3,325,600
<DEBT-CARRYING-VALUE>                        2,495,700
<DEBT-MARKET-VALUE>                          2,524,600
<EQUITIES>                                      51,000
<MORTGAGE>                                      68,100
<REAL-ESTATE>                                   37,600
<TOTAL-INVEST>                               6,271,900
<CASH>                                          42,700
<RECOVER-REINSURE>                                   0
<DEFERRED-ACQUISITION>                         194,700
<TOTAL-ASSETS>                               7,024,100
<POLICY-LOSSES>                                      0
<UNEARNED-PREMIUMS>                                  0
<POLICY-OTHER>                                 575,400
<POLICY-HOLDER-FUNDS>                        5,365,600
<NOTES-PAYABLE>                                114,900
                                0
                                     49,000
<COMMON>                                        43,300
<OTHER-SE>                                     394,200
<TOTAL-LIABILITY-AND-EQUITY>                 7,024,100
                                     103,600
<INVESTMENT-INCOME>                            467,700
<INVESTMENT-GAINS>                               1,200
<OTHER-INCOME>                                   7,000
<BENEFITS>                                     364,100
<UNDERWRITING-AMORTIZATION>                     34,100
<UNDERWRITING-OTHER>                            85,300
<INCOME-PRETAX>                                 78,500
<INCOME-TAX>                                    17,400
<INCOME-CONTINUING>                             61,100
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                (6,000)
<CHANGES>                                            0
<NET-INCOME>                                    55,100
<EPS-PRIMARY>                                     1.25
<EPS-DILUTED>                                     1.25
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
        

</TABLE>







                    AMERICAN ANNUITY GROUP, INC. AND SUBSIDIARIES

           EXHIBIT 12 - COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
                      AND FIXED CHARGES AND PREFERRED DIVIDENDS
                                    (In millions)

                                                   Year Ended December 31,   
                                                    1996     1995    1994 

          Income from continuing operations 
            before income taxes                    $78.5   $ 90.7   $63.2 
          Less equity in (earnings) loss of 
            affiliate                                2.2     (0.1)    2.8 
          Plus dividends from affiliate              0.5      0.5     0.5 
          Plus minority interest in 
            subsidiaries having fixed charges        0.5       -      0.1 
          Fixed charges:
            Interest and other debt expenses        14.3     17.6    21.4 
            Preferred dividends of subsidiary
              trust                                  1.0       -       -  
            One-third of rentals                     0.9      0.5     0.6 
                Earnings                           $97.9   $109.2   $88.6 

          Fixed charges:
            Interest and other debt expenses       $14.3   $ 17.6   $21.4 
            Preferred dividends of subsidiary 
              trust                                  1.0       -       -  
            One-third of rentals                     0.9      0.5     0.6 
               Fixed Charges                       $16.2   $ 18.1   $22.0 

          Fixed charges and preferred 
            dividends:
            Fixed charges - per above              $16.2   $ 18.1   $22.0 
            Preferred dividends (*)                  1.8       -      1.4 
               Fixed Charges and Preferred 
                 Dividends                         $18.0   $ 18.1   $23.4 
           

          Ratio of Earnings to Fixed Charges         6.0      6.0     4.0 

          Earnings in excess of Fixed Charges      $81.7   $ 91.1   $66.6 


          Ratio of Earnings to Fixed Charges 
            and Preferred Dividends                  5.4      6.0     3.8 

          Earnings in excess of Fixed Charges 
            and Preferred Dividends                $79.8   $ 91.1   $65.2 


          (*) Amounts represent preferred dividend requirements multiplied
              by the ratio that pretax earnings bears to net earnings.

                                         E-3














                             AMERICAN ANNUITY GROUP, INC.

                     EXHIBIT 21 - SUBSIDIARIES OF THE REGISTRANT


          The  following is a list  of subsidiaries of  AAG at December 31,
          1996.  All corporations are subsidiaries of AAG and, if indented,
          subsidiaries of the company under which they are listed.

          <TABLE>
          <CAPTION>
          Name of Company 

          <S>                                       <C>          <C>
          AAG Holding Company, Inc.                  Ohio         100%
            Great American Life Insurance Company    Ohio         100 
              Annuity Investors Life Insurance Company            Ohio100
              Loyal American Life Insurance Company  Alabama      100
              Prairie National Life Insurance Company             S o u t h
          Dakota                                     100
                American Memorial Life Insurance Company          S o u t h
          Dakota                                     100
            American Annuity Group Capital Trust I   Delaware     100 
          </TABLE>

          The   names  of  certain   subsidiaries  are  omitted,   as  such
          subsidiaries  in the aggregate would not constitute a significant
          subsidiary.

          See Part I,  Item 1 of this  Report for a description  of certain
          companies in which  AAG owns a  significant portion and  accounts
          for under the equity method.

                                         E-4












                             AMERICAN ANNUITY GROUP, INC.

                     EXHIBIT 23 - CONSENT OF INDEPENDENT AUDITORS



          We consent to the incorporation by reference  in the Registration
          Statements  pertaining to  the Employee  Stock  Purchase Plan  of
          American Annuity Group, Inc.  (Form S-8 No. 33-55189), the  Agent
          Stock Purchase Plan of American Annuity Group, Inc. (Form S-2 No.
          33-57259), the American Annuity Group, Inc. Deferred Compensation
          Plan (Form  S-8 No. 333.17383)  and the  American Annuity  Group,
          Inc. Directors' Compensation Plan (Form S-8 No. 333-13777) of our
          report dated February  28, 1997, with respect to the consolidated
          financial  statements and  schedules of  American  Annuity Group,
          Inc.  included in  this Annual  Report (Form  10-K) for  the year
          ended December 31, 1996.





                                                       ERNST & YOUNG LLP

          Cincinnati, Ohio
          March 25, 1997

                                         E-5



































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