AMERICAN ANNUITY GROUP INC
POS AM, 1998-09-18
INSURANCE CARRIERS, NEC
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   As filed with the Securities and Exchange Commission on September 18, 1998
                                                       Registration No. 33-57259
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 --------------

                        POST-EFFECTIVE AMENDMENT NO. 3 TO
                                    FORM S-2
                                       ON
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                 --------------

                          AMERICAN ANNUITY GROUP, INC.

           DELAWARE                                           06-1356481
- --------------------------------                          ----------------------
 (STATE OR OTHER JURISDICTION OF                             (IRS EMPLOYER
 INCORPORATION OR ORGANIZATION)                           IDENTIFICATION NUMBER)

                              250 EAST FIFTH STREET
                             CINCINNATI, OHIO 45202
                                 (513) 333-5300
               ---------------------------------------------------
               (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                 INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL
                               EXECUTIVE OFFICES)

                               ------------------

                                MARK F. MUETHING
              SENIOR VICE PRESIDENT, GENERAL COUNSEL AND SECRETARY
                          AMERICAN ANNUITY GROUP, INC.
                              250 EAST FIFTH STREET
                             CINCINNATI, OHIO 45202
                                 (513) 333-5515
       -------------------------------------------------------------------
       (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
                        AREA CODE, OF AGENT FOR SERVICE)

                               -------------------


     Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effective date of this registration statement.

                               -------------------


     If the only  securities  being  registered  on this form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box.

     If any of the securities being registered on this form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933,  other than  securities  offered in connection  with dividend and interest
reinvestment plans, check the following box. [X]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering.

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box.  [ ] ---------------

     THIS POST-EFFECTIVE  AMENDMENT NO. 3 TO REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SECTION 8(C) OF THE
SECURITIES ACT OF 1933, AS AMENDED, MAY DETERMINE.


<PAGE>




PROSPECTUS

                          AMERICAN ANNUITY GROUP, INC.


                 1,000,000 SHARES OF COMMON STOCK, $1 PAR VALUE

                   1994 GREAT AMERICAN LIFE INSURANCE COMPANY
                            AGENT STOCK PURCHASE PLAN


     Shares of Common  Stock,  par value $1 per share (the "Common  Stock"),  of
American  Annuity  Group,  Inc.  ("AAG")  are hereby  offered to agents of Great
American Life Insurance  Company and certain of its subsidiaries  (collectively,
"GALIC")  pursuant to the 1994 Great American Life Insurance Company Agent Stock
Purchase  Plan (the "Plan").  The price to be paid for Common Stock  pursuant to
the Plan is equal to 92.5% of the fair market value of such shares. See "Summary
of  Plan--Purchase  Price".  The  Common  Stock is listed on the New York  Stock
Exchange  under the symbol "AAG".  On September 17, 1998, the last reported sale
price of the Common  Stock on the New York  Stock  Exchange  Composite  Tape was
$22.56 per share.

     AAG's  principal  executive  office is located  at 250 East  Fifth  Street,
Cincinnati, Ohio 45202 and its telephone number is (513) 333-5300.

     SEE "RISK  FACTORS"  ON PAGE 6 FOR A  DISCUSSION  OF CERTAIN  FACTORS  THAT
PROSPECTIVE INVESTORS SHOULD CONSIDER PRIOR TO A PURCHASE OF COMMON STOCK.


          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
                 COMMISSION NOR HAS THE SECURITIES AND EXCHANGE
                  COMMISSION OR ANY STATE SECURITIES COMMISSION
                     PASSED UPON THE ACCURACY OR ADEQUACY OF
                       THIS PROSPECTUS. ANY REPRESENTATION
                              TO THE CONTRARY IS A
                                CRIMINAL OFFENSE.


     No  person  is  authorized  to  give  any   information   or  to  make  any
representations  other than those  contained in this Prospectus or the documents
incorporated  by reference  herein and, if given or made,  such  information  or
representation  must  not  be  relied  upon  as  having  been  authorized.  This
Prospectus does not constitute an offer to sell or a solicitation of an offer to
buy any securities  other than the securities  offered by this  Prospectus or an
offer  to sell or a  solicitation  of an offer  to buy  such  securities  in any
jurisdiction  to  any  person  to  whom  it  is  unlawful  to  make  such  offer
solicitation in such  jurisdiction.  Neither the delivery of this Prospectus nor
any sale made hereunder shall, under any  circumstances,  create any implication
that  there  has been no  change  in the  affairs  of AAG since the date of this
Prospectus,  or that the information herein is correct as of any time since such
date.



                The date of this Prospectus is September __, 1998


<PAGE>




                              AVAILABLE INFORMATION

     AAG is subject to the informational requirements of the Securities Exchange
Act of 1934 and in accordance therewith files reports and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and  other  information  filed  by AAG with  the  Commission  can be
inspected  and  copied at the  public  reference  facilities  maintained  by the
Commission at 450 Fifth Street, N.W., Washington, D.C. 20549 and at the Regional
Offices of the Commission at 7 World Trade Center,  New York, New York 10048 and
Northwestern  Atrium  Center,  500 West  Madison  Street,  Suite 1400,  Chicago,
Illinois  60661-2511.  Copies of such  material  can also be  obtained  from the
Public  Reference  Section  of  the  Commission  at  450  Fifth  Street,   N.W.,
Washington,  D.C. 20549 at prescribed rates. Such reports,  proxy statements and
other information concerning AAG may also be inspected at the offices of the New
York Stock Exchange.  AAG is an electronic filer, and the Commission maintains a
Web site (located at http://www.sec.gov) that contains reports, proxy statements
and other information regarding registrants that file electronically. Additional
updating  information  with  respect to the Plan and the shares of Common  Stock
offered  hereby may be  provided  in the future to  participants  in the Plan by
means of appendices to this Prospectus.

     AAG has  filed  with the  Commission  a  Registration  Statement  under the
Securities  Act of 1933 with respect to the Common Stock  offered  hereby.  This
Prospectus does not contain all of the information set forth in the Registration
Statement and the exhibits thereto,  certain portions of which have been omitted
pursuant to the rules and  regulations  of the  Commission.  The  information so
omitted may be obtained from the  Commission's  principal  office in Washington,
D.C. upon payment of the fees prescribed by the Commission.

                           FORWARD-LOOKING STATEMENTS

     The  Private   Securities   Litigation   Reform  Act  of  1995   encourages
corporations  to  provide   investors  with  information   about  the  Company's
anticipated performance and provides protection from liability if future results
are not the same as management's expectations. This Prospectus and the documents
incorporated by reference in this Prospectus  contain certain  forward-  looking
statements  that  are  based  on  assumptions  which  management   believes  are
reasonable,  but, by their nature,  inherently  uncertain.  Future results could
differ   materially  from  those  projected.   Factors  that  could  cause  such
differences  include,  but are not limited to:  changes in economic  conditions,
regulatory  actions and competitive  pressures.  AAG undertakes no obligation to
update any forward-looking statements.



<PAGE>



                                      - 2 -



                      INFORMATION INCORPORATED BY REFERENCE

     The following documents filed by AAG with the Commission (File No. 1-11632)
are incorporated into this Prospectus by reference:

     (1) Annual Report on Form 10-K for the year ended December 31, 1997.

     (2)  Quarterly  Reports on Form 10-Q for the quarters  ended March 31, 1998
          and June 30, 1998.

     (3)  Current Report on Form 8-K dated May 27, 1998.

     (4)  The  description of AAG's Common Stock  contained in the  Registration
          Statement  on Form 10  filed  on May 22,  1987  under  the  Securities
          Exchange Act of 1934.

     All documents  subsequently filed by AAG pursuant to Sections 13(a), 13(c),
14 or 15(d) of the Exchange Act, after the date of this  Prospectus and prior to
the termination of the offering of the shares offered hereby, shall be deemed to
be incorporated by reference into this Prospectus and to be part hereof.

     Statements  contained in the documents  incorporated  by reference shall be
deemed to be modified and  superseded  to the extent that  statements  contained
herein modify or supersede such statements.

     THIS PROSPECTUS INCORPORATES DOCUMENTS BY REFERENCE WHICH ARE NOT PRESENTED
HEREIN OR DELIVERED  HEREWITH.  THESE  DOCUMENTS (NOT INCLUDING  EXHIBITS TO THE
INFORMATION   THAT  IS  INCORPORATED  BY  REFERENCE  UNLESS  SUCH  EXHIBITS  ARE
SPECIFICALLY  INCORPORATED BY REFERENCE INTO THE INFORMATION THAT THE PROSPECTUS
INCORPORATES) ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST,  WITHOUT CHARGE,  FROM
MARK F. MUETHING, SENIOR VICE PRESIDENT, GENERAL COUNSEL AND SECRETARY, AMERICAN
ANNUITY GROUP,  INC. 250 EAST FIFTH STREET,  CINCINNATI,  OHIO 45202,  TELEPHONE
(513) 333-5300.

                            INFORMATION REGARDING AAG

     AAG is a holding  company  which,  through  its  subsidiaries,  is  engaged
principally in the sale of tax-deferred annuities and life and health insurance.
AAG's primary  operating  subsidiary is GALIC which sells annuities to employees
of qualified  not-for-profit  organizations under Section 403(b) of the Internal
Revenue  Code.  GALIC also sells  annuities  in the  non-qualified  market.  AAG
acquired GALIC in December 1992. At June 30, 1998, GALIC had statutory assets in
excess of $5.9 billion,  representing a 27%  compounded  annual growth in assets
since 1976.



<PAGE>



                                      - 3 -


     Great   American  Life   Insurance   Company  has  several  life  insurance
subsidiaries  including (i) Annuity  Investors  Life  Insurance  Company,  which
markets group and  individual  variable  annuities and (ii) Loyal  American Life
Insurance  Company,  which specializes in supplemental life and health insurance
sold through payroll deduction plans and credit unions.

     American  Financial  Group,  Inc.  and its  subsidiaries  collectively  own
approximately 82% of AAG's outstanding Common Stock.  AAG's principal  executive
offices are located at 250 East Fifth Street, Cincinnati,  Ohio 45202, telephone
number (513) 333-5300.

                                 USE OF PROCEEDS

     To the extent that Common Stock acquired  pursuant to the Plan is purchased
on the open market, AAG will not receive any proceeds. Pursuant to the Plan, AAG
may issue shares  directly to agents  participating  in the Plan. In that event,
AAG will use the  proceeds  from the sale of such  shares  of  Common  Stock for
general corporate purposes.

                                 SUMMARY OF PLAN

Introduction
- ------------

     The Plan was adopted by the AAG Board of Directors on October 11, 1994. The
Plan will  provide  agents of GALIC and certain of its  subsidiaries  ("Eligible
Agents"),  the ability to acquire or increase  ownership  interests  in AAG. The
purpose of the Plan is to assist GALIC in  attracting  and  retaining  qualified
agents and providing additional incentives to Eligible Agents.

     The  following  summary of the  principal  provisions  of the Plan does not
purport to be complete  and is subject to, and is  qualified  in its entirety by
reference to, the full text of the Plan, which is included in this Prospectus as
Attachment No. 1.

Administration
- --------------

     The Plan will be  administered by a committee of the AAG Board of Directors
(the "Committee"). Subject to the provisions of the Plan, the Committee has full
discretionary  authority to interpret the Plan, to issue rules for administering
the Plan, to change,  alter,  amend or rescind such rules, and to make all other
determinations,  interpretations  and  decisions.  All actions of the  Committee
shall be final  and  conclusive.  No member  of the  Board of  Directors  or the
Committee  shall be liable for any action,  determination  or omission  taken or
made in good faith with respect to the Plan or any right granted thereunder.

     The AAG Board of  Directors  has  designated  the  Organization  and Policy
Committee to  administer  the Plan.  As of the date  hereof,  the members of the
Committee  were John T.  Lawrence III and Ronald G.  Joseph.  Each member of the
Committee serves at the pleasure of the AAG Board of Directors.


<PAGE>



                                      - 4 -


Participation in the Plan
- -------------------------

     Each  Eligible  Agent may  participate  in the Plan by filing with GALIC an
election  to  purchase  form (the  "Form")  (such  Eligible  Agents who elect to
participate in the Plan are hereinafter referred to as "Participating  Agents").
The Form must specify the date on which participation is to commence,  which may
not  be  retroactive.  The  Form  may  authorize  specified  annuity  commission
deductions.  In addition,  Participating Agents may make lump-sum payments to be
used to  purchase  shares of Common  Stock  pursuant  to the Plan.  All  regular
commission  deductions  and  lump-sum  contributions  shall  be  recorded  in  a
non-interest  bearing account which AAG shall establish for Participating Agents
(the "Share Purchase Account").

Calculation of Shares Purchased
- -------------------------------

     Each Participating  Agent having funds in his or her Share Purchase Account
on a Purchase Date (as defined in the Plan) shall be deemed, without any further
action,  to have been granted and exercised on such Purchase Date, the option to
purchase  the number of whole and  fractional  shares of Common  Stock which the
funds in his or her Share Purchase  Account would purchase at the Purchase Price
(as hereafter defined), subject to certain limitations, on such Purchase Date.

Purchase Price
- --------------

     The Purchase Price for each whole or fractional share shall be 92.5% of the
fair market value of such whole or fractional share on the Purchase Date. GALIC,
or the relevant  subsidiary,  as the case may be, will pay the remaining 7.5% of
the fair market value.

     If the Common Stock is purchased  from AAG,  fair market value shall be the
mean of the high and low sales prices of the Common  Stock on the Purchase  Date
on the New York Stock Exchange  Composite Tape (or the principal market in which
the shares are traded,  if the Common  Stock is not listed on the New York Stock
Exchange on such date),  or, if the Common Stock is not traded on such Date, the
mean of the high and low sales prices of the Common Stock on the next  preceding
day on which  sales  were  made.  If the  Common  Stock is  purchased  in market
transactions,  fair market value means the actual  purchase  price of the Common
Stock acquired, plus commissions and other acquisition expenses.

Restrictions on Transfer
- ------------------------

     No  Participating  Agent shall be  entitled to sell or withdraw  any Common
Stock  purchased  under the Plan during the two (2) calendar years following the
date of purchase of such Common Stock.



<PAGE>



                                      - 5 -


Limitation on Purchase of Shares
- --------------------------------

     No  Participating  Agent may  purchase in excess of ten  thousand  (10,000)
shares under the Plan in any calendar year.

Summary of Federal Income Tax Consequences
- ------------------------------------------

     The following is a summary of the principal  anticipated Federal income tax
consequences of transactions  under the Plan based on current Federal income tax
laws and  interpretations  thereof.  This  summary  does not take  into  account
possible  changes  in such  laws or  interpretations,  including  amendments  to
applicable  statutes or  regulations  or changes in  judicial or  administrative
rulings, some of which may have retroactive effect. The summary does not purport
to address  all  aspects of the  possible  Federal  income tax  consequences  of
transactions  under the Plan and is not  intended  as tax advice to any  person.
This summary is not  intended to be  exhaustive  and does not describe  state or
local tax  consequences.  PARTICIPANTS  ARE URGED TO CONSULT  THEIR TAX ADVISORS
REGARDING POTENTIAL STATE AND LOCAL TAX CONSEQUENCES,  AS WELL AS FEDERAL INCOME
TAX CONSEQUENCES THAT MAY BE PERTINENT TO THEIR INDIVIDUAL TAX SITUATIONS.

     Section 83 of the Internal  Revenue Code of 1986,  as amended  ("the Code")
and the  regulations  thereunder  govern the tax  consequences  of  purchases of
Common Stock pursuant to the Plan.  Code Section 83  establishes:  (1) whether a
transfer results in income to the recipient, (2) the time at which the recipient
recognizes income; (3) the amount of the income recognized by the recipient; and
(4) the timing and amount of the transferor's deduction.

     THE CODE PROVIDES THAT INCLUSION IN INCOME,  AND THEREFORE THE INCIDENCE OF
TAXATION,  IS DELAYED WHEN STOCK IS SUBJECT TO A SUBSTANTIAL  RISK OF FORFEITURE
AND  RESTRICTIONS ON  TRANSFERABILITY.  AT SUCH TIME WHEN A SUBSTANTIAL  RISK OF
FORFEITURE IS NO LONGER PRESENT, OR WHEN STOCK IS FREELY TRANSFERABLE, INCLUSION
IN INCOME AND THE INCIDENCE OF TAXATION WILL BE TRIGGERED.  AS DESCRIBED  BELOW,
COMMON STOCK ACQUIRED  PURSUANT TO THE PLAN IS NOT SUBJECT TO A SUBSTANTIAL RISK
OF FORFEITURE.  COMMON STOCK ACQUIRED BY A PARTICIPATING AGENT UNDER THE PLAN IS
SUBJECT TO A RESTRICTION  ON TRANSFER FOR TWO (2) YEARS.  HOWEVER,  OWNERSHIP OF
SUCH COMMON STOCK BECOMES FULLY VESTED ON THE RELEVANT  PURCHASE DATE.  THUS, IT
CAN BE EXPECTED  THAT  RECIPIENTS OF COMMON STOCK UNDER THE PLAN WILL INCLUDE IN
INCOME THE  AMOUNT BY WHICH THE FAIR  MARKET  VALUE OF THE  COMMON  STOCK ON THE
PURCHASE DATE EXCEEDS THE PURCHASE PRICE TO THE PARTICIPATING AGENT. THIS INCOME
WILL BE RECOGNIZED BY THE  PARTICIPATING  AGENT IN THE TAXABLE YEAR IN WHICH THE
PURCHASE OCCURS.

     The basis in the stock to the Participating  Agent is the Purchase Price of
the  Common  Stock  plus  the  amount  recognized  as  ordinary  income  by  the
Participating  Agent.  The holding  period  begins on the Purchase  Date. If the
Participating  Agent  subsequently  disposes of the stock,  the  recipient  will
recognize  capital gain or loss,  provided  that the stock is a capital asset in
the Participating Agent's hands, which is usually the case.



<PAGE>



                                      - 6 -


Deduction to Company
- --------------------

     GALIC or the relevant  subsidiary,  as the case may be, will be entitled to
deduct the exact  amount  that a  Participating  Agent  includes  in income upon
purchase of Common Stock. GALIC or the relevant subsidiary,  as the case may be,
will  be  entitled  to  this   deduction  in  the  taxable  year  in  which  the
Participating Agent recognizes income.

                                  RISK FACTORS

     The  following  factors and other  information  described  herein should be
carefully considered prior to purchasing the Common Stock offered hereby.

Restrictions on Transfer
- ------------------------

     Shares  of  Common  Stock  purchased  pursuant  to  the  Plan  may  not  be
transferred  for two (2) years  following the date of purchase.  See "Summary of
Plan--Restrictions on Transfer".

Environmental Matters Involving AAG
- -----------------------------------

     AAG has certain  continuing  obligations with respect to the  investigation
and  cleanup of  hazardous  substances  disposed  of or spilled by AAG's  former
electronic component manufacturing  operations, at facilities still owned by AAG
and facilities  transferred in connection with sales of certain  operations,  as
well as at  disposal  sites  operated by third  parties.  In  addition,  AAG has
indemnified  the  purchasers  of its  former  operations  for  the  cost of such
activities.  Based on the annual  costs  incurred  by AAG over the past  several
years and discussions with its independent environmental consultants, management
believes  that  reserves  for such  cleanup  activities  are  sufficient  in all
material respects to satisfy the known liabilities.  See "Information  Regarding
AAG".

                           DESCRIPTION OF COMMON STOCK

     AAG has 100,000,000 shares of $1 par value Common Stock authorized. Holders
of Common  Stock are entitled to one vote per share.  As of September  15, 1998,
there were 42,925,683 shares outstanding.

     Holders of Common  Stock are  entitled  to receive  dividends  out of funds
legally  available  therefor  if,  when  and as  declared  by the AAG  Board  of
Directors in its discretion; and upon liquidation,  dissolution or winding up of
AAG to share  ratably in assets of AAG lawfully  available for  distribution  to
holders  of Common  Stock.  Holders of Common  Stock do not have any  preemptive
rights.

     The shares of Common Stock offered  hereby,  when issued in accordance with
the Plan, will be fully paid and non-assessable and listed on the New York Stock
Exchange.



<PAGE>



                                      - 7 -



                                  LEGAL MATTERS

     The validity of the shares of Common Stock  offered  hereby has been passed
on for AAG by Mark F. Muething, Esq., Senior Vice President, General Counsel and
Secretary  of AAG. Mr.  Muething is a full-time  employee of AAG and owns Common
Stock and options to purchase Common Stock.

                                     EXPERTS

     The  consolidated  financial  statements  of AAG  appearing in AAG's annual
report (Form 10-K) for the year ended  December  31, 1997,  have been audited by
Ernst & Young LLP, independent  auditors,  as set forth in their report thereon,
included  therein  and  incorporated  herein  by  reference.  Such  consolidated
financial  statements are incorporated herein by reference in reliance upon such
report  given  upon the  authority  of such firm as experts  in  accounting  and
auditing.




<PAGE>










                                Attachment No. 1




                      GREAT AMERICAN LIFE INSURANCE COMPANY


                            AGENT STOCK PURCHASE PLAN





                           (ADOPTED OCTOBER 11, 1994)




















<PAGE>




                      GREAT AMERICAN LIFE INSURANCE COMPANY

                            AGENT STOCK PURCHASE PLAN

                           (ADOPTED OCTOBER 11, 1994)


(1)    PURPOSE

     The  purpose of the Great  American  Life  Insurance  Company  Agent  Stock
Purchase Plan (the "Plan") is to enable agents of Great  American Life Insurance
Company (the "Company") to acquire or increase  ownership  interests in American
Annuity Group, Inc. ("Parent"),  the parent of the Company, on a basis that will
encourage them to perform at increasing  levels of  effectiveness  and use their
best efforts to promote the growth and  profitability of the Company and Parent.
This is to be done by  providing  agents a  continued  opportunity  to  purchase
shares of the Parent's  Common Stock,  One Dollar ($1.00) par value  ("Shares"),
from the Parent through periodic offerings commencing January 1, 1995 or as soon
as practicable  thereafter (the "Effective Date").  For this purpose,  except as
otherwise provided in Section (18), the maximum aggregate number of Shares which
Participating  Agents (defined in Section (4) below) may purchase under the Plan
is One Million (1,000,000).

(2)    ADMINISTRATION

     (a) The Plan shall be administered by a committee of the Board of Directors
of the Parent designated by the Board of Directors (the "Committee"), consisting
of at least Three (3) members.  All Committee  members  shall serve,  and may be
removed, at the pleasure of the Board of Directors.

     (b) For purposes of  administration  of the Plan, a majority of the members
of the  Committee  (but not less than Two (2))  eligible  to serve as such shall
constitute  a quorum,  and any action taken by a majority of such members of the
Committee present at any meeting at which a quorum is present,  or acts approved
in writing by a majority of such members of the Committee,  shall be the acts of
the Committee.

     (c) Subject to the  provisions of the Plan,  the Committee  shall have full
discretionary  authority to interpret the Plan, to issue rules for administering
the Plan, to change,  alter,  amend or rescind such rules, and to make all other
determinations  necessary or appropriate for the administration of the Plan. All
determinations, interpretations and constructions made by the Committee pursuant
to this  Section  shall be final  and  conclusive.  No  member  of the  Board of
Directors  or the  Committee  shall be liable for any action,  determination  or
omission  taken or made in good  faith  with  respect  to the Plan or any  right
granted hereunder.

     (d) The Committee  will engage a bank trust  department or other  financial
institution as agent (the "Plan Agent") to perform custodial and  record-keeping
functions  for the  Plan,  such as  holding  record  title to the  participating
agents' Share  certificates,  maintaining an individual  investment  account for
each such agent and providing periodic account status reports to such agents.

     (e) The  Committee  shall have full  discretionary  authority  to  delegate
ministerial functions to management of the Company or the Parent.

                                       A-2

<PAGE>




 (3)    ELIGIBLE AGENTS

     All  agents  of the  Company,  and of  such of its  Subsidiaries  as may be
designated  for  such  purpose  from  time to time by the  Committee,  shall  be
eligible to participate in the Plan ("Eligible Agents").

 (4)    ELECTION TO PARTICIPATE

     Each Eligible Agent may  participate in the Plan by filing with the Company
an election  to  purchase  form (the  "Form").  Eligible  Agents who so elect to
participate in the Plan are hereinafter  referred to as "Participating  Agents".
The Form must specify the date on which participation is to commence,  which may
not be retroactive.  The Form may authorize specified commission deductions.  In
addition, Participating Agents may make lump-sum payments to be used to purchase
Shares  pursuant to the Plan.  All regular  commission  deductions  and lump-sum
contributions  shall be recorded in a  non-interest  bearing  account  which the
Parent shall establish for Participating Agents (the "Share Purchase Account").

     All funds recorded in the Share Purchase  Account may be used by the Parent
for any  corporate  purpose,  subject to the right of a  Participating  Agent to
withdraw at any time an amount  equal to the balance  accumulated  in his or her
Share  Purchase  Account  upon  withdrawal  from  participation  in the  Plan as
described in Section (7) below.  Funds recorded in Share Purchase Accounts shall
not be required to be segregated from any funds of the Parent.

 (5)    DEDUCTION CHANGES

     A  Participating  Agent may at any time  increase  or  decrease  his or her
commission  deduction by filing a new Form. The change will become  effective as
soon as  practicable  after receipt of the Form. A commission  deduction  change
(which shall  include any increase or decrease)  may not be made more than twice
during any calendar year.

 (6)   LIMITATION ON PURCHASE OF SHARES

     No Participating  Agent may be granted a right to purchase in excess of Ten
Thousand (10,000) Shares under this Plan in any calendar year.

 (7)   WITHDRAWAL OF FUNDS

     A Participating  Agent may at any time prior to a Purchase Date (defined in
Section (8) below) and for any reason withdraw from  participation  in the Plan,
in which  case the  entire  balance  accumulated  in his or her  Share  Purchase
Account shall be paid to him or her as soon as practicable  thereafter.  Partial
withdrawals will not be permitted.

 (8)   METHOD OF PURCHASE AND INVESTMENT ACCOUNTS

     The term "Share Purchase Period" shall mean a period of One (1), Two (2) or
Three (3) calendar  months,  as determined by the Committee.  The term "Purchase
Date"  as used in the  Plan  shall  mean the  last  business  day of each  Share
Purchase  Period (or as soon as  practicable  thereafter)  commencing  after the
Effective  Date.  Each  Participating  Agent  having  funds in his or her  Share
Purchase Account on a Purchase Date shall be deemed, without any further action,
to have been  granted  on such  Purchase  Date,  and to have  exercised  on such
Purchase Date, the option to purchase the number of whole and fractional  Shares


                                       A-3

<PAGE>




which the funds in his or her  Share  Purchase  Account  would  purchase  at the
Purchase Price (as  hereinafter  defined) on such Purchase Date,  subject to the
Share  limitation in Section (1) and the  restrictions set forth in Section (6).
Such  option  will be  deemed  exercised  if the  Participating  Agent  does not
withdraw  such  funds  prior to the  Purchase  Date.  All  Shares  so  purchased
(including  fractional  Shares)  shall be  immediately  credited  to a  separate
Investment Account  established by the Plan Agent for each Participating  Agent.
At no time  will AAG or  GALIC  be  considered  to be the  owner  of any  Shares
acquired pursuant to the Plan. The Plan Agent shall hold in its name or the name
of its nominee all  certificates for Shares purchased until Shares are withdrawn
by a  Participating  Agent pursuant to Section (10) below. No risk of forfeiture
to the Participating  Agent exists once the shares are purchased and credited to
the Investment Account.

     All cash dividends paid with respect to the whole and fractional  Shares in
a Participating  Agent's Investment Account shall,  unless otherwise directed by
the  Committee,  be credited to his or her  Investment  Account and used, in the
same manner as commission  deductions,  to purchase  additional Shares under the
Plan on the next Purchase Date,  subject to the Share  limitation in Section (1)
and the  restrictions  set forth in Section (6).  Shares so  purchased  shall be
added to the Shares held for the  Participating  Agent in his or her  Investment
Account.

(9)   PURCHASE PRICE

     The Purchase  Price for each whole or fractional  Share shall be Ninety-Two
and  One-Half  Percent  (92.5%)  of the  fair  market  value  of such  whole  or
fractional  Share on the  Purchase  Date (as  defined  in  Section  (8)  above),
provided that the Purchase Price shall in no event be less than the par value of
such Share.

     Fair  market  value  shall be the mean of the high and low sales  prices of
such Shares on the Purchase Date on the New York Stock  Exchange  Composite Tape
(or the principal  market in which the Shares are traded,  if the Shares are not
listed on the New York Stock Exchange on such Date), or, if the Shares shall not
have been traded on such Date, the mean of the high and low sales prices of such
Shares on the next  preceding  day on which  sales  were  made.  If  Shares  are
purchased in market  transactions,  fair market value means the actual  purchase
price of the Share acquired, plus commissions and other acquisition expenses.

(10)   WITHDRAWAL OF CERTIFICATES

     Subject to Sections (13) and (21) below, a  Participating  Agent shall have
the right at any time to withdraw a  certificate  or  certificates  for all or a
portion  of the  Shares  credited  to his or her  Investment  Account  by giving
written notice to the Plan Agent,  provided,  however, that (a) no Participating
Agent shall be entitled to receive a certificate  for any Share prior to two (2)
calendar  years after the date that Share was purchased  under the Plan,  (b) no
such request may be made more frequently than once each calendar year and (c) no
Participating  Agent  shall  be  entitled  to  receive  a  certificate  for  any
fractional Share. The Parent will pay any stamp taxes imposed in connection with
the issuance of any certificate under the Plan.

(11)   REGISTRATION OF CERTIFICATES

     Each certificate  withdrawn by a Participating Agent may be registered only
in the  name of the  Participating  Agent,  or,  if the  Participating  Agent so
indicated on the Participating  Agent's Form, in the Participating  Agent's name
jointly with another person,  with right of survivorship.  A Participating Agent
who is a  resident  of a  jurisdiction  which  does not  recognize  such a joint


                                       A-4

<PAGE>




tenancy may have certificates  registered in the  Participating  Agent's name as
tenant in common or as community property with another person,  without right of
survivorship.

(12)   VOTING

     The Plan  Agent  shall  vote all Shares  held in an  Investment  Account in
accordance with the Participating Agent's  instructions.  To the extent the Plan
Agent does not  receive  instructions  with  respect to the voting of any Shares
held in the Investment Account such Shares shall be voted in the same proportion
as the Shares as to which the Plan Agent has received instructions.

(13)   LIMITATION ON RESALE

     Notwithstanding  anything  in the Plan to the  contrary,  no  Participating
Agent shall be entitled to sell any Share  purchased under the Plan (or withdraw
any certificate  representing  any such Share) during the two (2) calendar years
following the date of purchase of such Share.

(14)   RIGHTS ON RETIREMENT, DEATH OR OTHER TERMINATION OF AGENCY
       RELATIONSHIP

     In  the  event  of a  Participating  Agent's  retirement,  death  or  other
termination of the Participating  Agent's status as an agent of the Company,  or
in the event  that a  Participating  Agent  otherwise  ceases to be an  Eligible
Agent,  no commission  deduction shall be taken from any amount due and owing to
the Participating Agent thereafter, and the balance in the Participating Agent's
Share Purchase Account shall be paid to the Participating Agent, or in the event
of the Participating  Agent's death, to his or her designated  beneficiary under
the Plan (and, if none, then to his or her estate).

(15)   RIGHTS NOT TRANSFERABLE

     Rights under the Plan are not  transferable by a Participating  Agent other
than by will or the laws of descent and distribution, and are exercisable during
the agent's lifetime only by the agent.

(16)   NO RIGHT TO CONTINUED RELATIONSHIP WITH THE COMPANY

     Neither the Plan nor any right granted under the Plan shall confer upon any
Participating  Agent  any  right  to  continuance  of  an  agent  or  any  other
relationship  with the  Company,  or  interfere in any way with the right of the
Company to terminate the agency relationship of such Participating Agent.

(17)   APPLICATION OF FUNDS

     All funds  received  or held by the Parent  under this Plan may be used for
any corporate purpose.


(18)   ADJUSTMENT IN CASE OF CHANGES AFFECTING SHARES

     In the event of a subdivision  of outstanding  Shares,  or the payment of a
stock dividend,  the Share limitation set forth in Section (1) shall be adjusted
proportionately,  and such  other  adjustments  shall  be made as may be  deemed
equitable by the Committee.

                                       A-5

<PAGE>





(19)   AMENDMENT OF THE PLAN

     The Board of Directors  may at any time,  or from time to time,  amend this
Plan in any respect,  but no such  amendment  shall be effective with respect to
shares purchased pursuant to the Plan prior to the date of such amendment.

(20)   TERMINATION OF THE PLAN

     The Plan and, except as provided below, all rights of Eligible Agents under
any offering hereunder shall terminate on the earliest of:

     (a) The date that Participating Agents become entitled to purchase a number
of Shares greater than the number of Shares remaining  available for purchase in
accordance  with Section (1), as adjusted by Section  (18), in which case if the
number of Shares so purchasable is greater than the Shares remaining  available,
the  available   Shares  shall  be  allocated  by  the   Committee   among  such
Participating Agents on a pro rata basis;

     (b) Any date selected by the Board of Directors in its discretion; or

     (c) The date set forth in Section 25(b) of this Plan.

     Upon  termination of this Plan, all amounts in the Share Purchase  Accounts
of Participating Agents shall be carried forward into the Participating  Agent's
Share Purchase Account under a successor plan, if any, or promptly refunded.

     The Board of  Directors  shall  have the right to  suspend  the Plan at any
time.

(21)   GOVERNMENTAL REGULATIONS

     (a) Anything  contained in this Plan to the contrary  notwithstanding,  the
Parent  shall not be  obligated  to sell or deliver  any Shares or  certificates
under  this Plan  unless  and until the  Parent is  satisfied  that such sale or
delivery  complies with (i) all  applicable  requirements  of the New York Stock
Exchange (or the governing body of the principal market in which such Shares are
traded,  if such  Shares  are  not  then  listed  on that  Exchange),  (ii)  all
applicable  provisions of the Securities Act of 1933 and (iii) all other laws or
regulations  by which the  Company or Parent is bound or to which the Company or
Parent is subject.

     (b) The  Company  or the  Parent  may make such  provisions  as it may deem
appropriate  for the  withholding  of any taxes or payment of any taxes which it
determines it may be required to withhold or pay in connection  with any Shares.
The  obligation  of the  Parent  to  deliver  certificates  under  this  Plan is
conditioned  upon the  satisfaction of the provisions set forth in the preceding
sentence.


                                       A-6

<PAGE>




(22)   SOURCE OF SHARES

     Shares  to be  purchased  from  the  Parent  under  the  Plan  shall be (a)
previously  acquired  treasury  Shares or (b)  authorized  but unissued  Shares.
Notwithstanding  anything  to the  contrary  in this Plan,  if and to the extent
authorized  by the  Committee,  the Plan Agent may make  purchases  of Shares on
behalf of Participating Agents under the Plan through market transactions rather
than purchases from the Company.

(23)   REPURCHASE OF SHARES

     The  Company  shall not be required to  repurchase  from any  Participating
Agent any Shares which such Participating Agent acquires under the Plan.

(24)   EXPENSES OF MAINTAINING PLAN

     Except as provided in this Section,  the Company shall be  responsible  for
all expenses of  operating  the Plan.  If Shares are  purchased  through  market
transactions  as permitted by Section 22, all  commissions and other expenses of
purchasing such shares shall be included in the calculation of fair market value
of the  Shares  so  purchased  and  shall  be  paid by the  Participating  Agent
purchasing the shares.  All commissions and other expenses of selling any Shares
acquired  pursuant  to the Plan shall be paid by the  Participating  Agent whose
shares are sold.

(25)   EFFECTIVE DATE; DURATION

     (a) Effective  Date.  The Plan shall become  effective upon the date of its
adoption by the Board.

     (b)  Duration.  Unless  earlier  terminated  by the Board or the  Committee
pursuant to the  provisions of the Plan,  the Plan shall  terminate on the tenth
anniversary of its effective date as hereinbefore  specified. No Shares shall be
purchased under the Plan after such termination date.


                                       A-7

<PAGE>




                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The  estimated  expenses  payable by  American  Annuity  Group,  Inc.  (the
"Registrant")  in connection  with the  registration  of the securities  offered
hereby are as follows:


     SEC filing fee...........................................      $3,000
     Printing and engraving expenses...........................      2,000
     Legal fees and expenses...................................      1,500
     Accounting fees and expenses..............................      1,500
     Miscellaneous.............................................        -
                                                                    ------

            Total..............................................     $8,000
                                                                    ======

ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Section 145 of the  Delaware  General  Corporation  Law  ("DGCL")  provides
generally and in pertinent  part that a Delaware  corporation  may indemnify its
directors  and officer  against  expenses,  judgments,  fines,  and  settlements
actually and  reasonably  incurred by them in connection  with any civil suit or
action,  except  actions  by  or  in  the  right  of  the  corporation,  or  any
administrative or investigative proceeding if, in connection with the matters in
issue,  they acted in good faith and in a manner they  reasonably  believe to be
in, or not opposed to, the best interest of the  corporation,  and in connection
with any  criminal  suit or  proceeding,  if in  connection  with the matters in
issue,  they had no  reasonable  cause to believe  their  conduct was  unlawful.
Section 145 further  provides that, in connection with the defense or settlement
of any action by or in the right of the corporation,  a Delaware corporation may
indemnify its directors and officers  against  expenses  actually and reasonably
incurred by them if, in connection with the matters in issue, they acted in good
faith,  in a manner  they  reasonably  believed to be in, or not opposed to, the
best interests of the corporation,  and without  negligence or misconduct in the
performance of their duties to the  corporation.  Section 145 further  permits a
Delaware  corporation to grant its directors and officers  additional  rights of
indemnification through by-law provisions and otherwise.

     Article VII of the  Registrant's  By-Laws provides for  indemnification  of
directors and officers similar to that provided in Section 145 of DGCL.

     Reference  is made to  Section  102(b)(7)  of the  DGCL,  which  enables  a
corporation in its original certificate of incorporation or an amendment thereto
to eliminate or limit the personal liability of a director for violations of the
director's  fiduciary duty,  except (i) for any breach of the director's duty of
loyalty to the corporation or its  stockholders,  (ii) for acts or omissions not
in good faith or which involve intentional  misconduct or a knowing violation of
law,  (iii)  pursuant to Section 174 of the DGCL  (providing  for  liability  of
directors  for  unlawful  payment of dividends  or unlawful  stock  purchases or
redemptions)  or (iv) for any  transaction  from  which a  director  derived  an
improper  personal  benefit.  Article Ninth of the  Registrant's  Certificate of
Incorporation  eliminates the liability of directors to the extent  permitted by
Section 102(b)(7) of the DGCL.

     The Registrant also maintains  directors' and officers'  reimbursement  and
liability  insurance  and has entered into  agreements  with its  directors  and
officers providing for indemnification in certain events.

                                      II-1

<PAGE>




ITEM 16.  EXHIBITS

 *5.1   Opinion of Mark F. Muething, Esq.

 *23.1  Consent of Ernst & Young LLP.

 *23.2  Consent of Mark F. Muething, Esq. (included in Exhibit 5.1).

 *24.1  Powers of Attorney  (contained in, and incorporated  herein by reference
        to, the signature page of the Registration Statement).

 *99.1  1994 Great American Life Insurance Company Agent Stock Purchase Plan

 --------------------
 * Previously filed.

ITEM 17.  UNDERTAKINGS

     The undersigned Registrant hereby undertakes:

     (1)  To file,  during any period in which offers or sales are being made, a
          post-effective amendment to this registration statement:

          (i)  to include any  prospectus  required  by section  10(a)(3) of the
               Securities Act of 1933;

          (ii) to reflect in the  prospectus  any facts or events  arising after
               the  effective  date of the  registration  statement (or the most
               recent post-effective  amendment thereof) which,  individually or
               in  the  aggregate,   represent  a  fundamental   change  in  the
               information   set   forth   in   the   registration    statement;
               notwithstanding the foregoing, any increase or decrease in volume
               of  securities  offered (if the total dollar value of  securities
               offered  would not  exceed  that  which was  registered)  and any
               deviation  from  the low or  high  end of the  estimated  maximum
               offering  range may be reflected in the form of prospectus  filed
               with the Commission pursuant to Rule 424(b) if, in the aggregate,
               the  changes  in volume  and price  represent  no more than a 20%
               change in the maximum  aggregate  offering price set forth in the
               "Calculation  of   Registration   Fee"  table  in  the  effective
               registration statement.

          (iii)to include any material  information  with respect to the plan of
               distribution   not  previously   disclosed  in  the  registration
               statement  or any  material  change  to such  information  in the
               registration statement.

     (2)  That,  for  the  purpose  of  determining   any  liability  under  the
          Securities Act of 1933,  each such  post-effective  amendment shall be
          deemed to be a new registration  statement  relating to the securities
          offered  therein,  and the  offering of such  securities  at that time
          shall be deemed to be the initial bona fide offering thereof.

     (3)  To remove from registration by means of a post-effective amendment any
          of  the  securities  being  registered  which  remain  unsold  at  the
          termination of the offering.


                                      II-2

<PAGE>




               Insofar as  indemnification  for  liabilities  arising  under the
        Securities  Act of 1933 may be  permitted  to  directors,  officers  and
        controlling   persons  of  the  Registrant  pursuant  to  the  foregoing
        provisions,  or otherwise,  the  Registrant has been advised that in the
        opinion of the Securities and Exchange  Commission such  indemnification
        is against  public  policy as  expressed in the  Securities  Act and is,
        therefore,  unenforceable. In the event that a claim for indemnification
        against such liability (other than payment by the Registrant of expenses
        incurred or paid by a  director,  officer or  controlling  person of the
        Registrant in the successful defense of any action,  suit or proceeding)
        is  asserted  by  such  director,   officer  or  controlling  person  in
        connection with the securities  being  registered,  the Registrant will,
        unless in the  opinion of its  counsel  the  matter has been  settled by
        controlling precedent, submit to a court of appropriate jurisdiction the
        question whether such  indemnification by it is against public policy as
        expressed  in the  Securities  Act and  will be  governed  by the  final
        adjudication of such issue.

               For purposes of  determining  any liability  under the Securities
        Act of 1933, each filing of the  Registrant's  annual report pursuant to
        Section  13(a) or Section 15(d) of the  Securities  Exchange Act of 1934
        that is incorporated by reference in the Registration Statement shall be
        deemed to be a new  Registration  Statement  relating to the  securities
        offering therein, and the offering of such securities at that time shall
        be deemed to be the initial bona fide offering thereof.

                                      II-3

<PAGE>




                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing on Form S-3 and has duly  caused  this  Post-Effective
Amendment  No. 3 to  Registration  Statement  to be signed on its  behalf by the
undersigned,  thereto duly authorized, in the City of Cincinnati, State of Ohio,
on September 18, 1998.

                                             AMERICAN ANNUITY GROUP, INC.



                                             By:      /s/Mark F. Muething
                                                 ----------------------------
                                                 Name:  Mark F. Muething
                                                 Title: Senior Vice President,
                                                        General Counsel and 
                                                        Secretary


     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Post-Effective  Amendment No. 3 to Registration Statement has been signed by the
following persons in the capacities and on the dates indicated.


      Signature                       Title                             Date
      ---------                       -----                             ----



 *                               
 ------------------------        Chairman of the Board       September __, 1998
 Carl H. Lindner                 and Chief Executive
                                 Officer (Principal
                                 Executive Officer)
                                 and Director


 *                               
 -------------------------       President and Director      September __, 1998
 S. Craig Lindner



 *                               
 -------------------------       Director                    September __, 1998
 Robert A. Adams



 *                               
 -------------------------       Director                    September __, 1998
 A. Leon Fergenson



 *                               
 -------------------------       Director                    September __, 1998
 Ronald G. Joseph

                                      II-4

<PAGE>





 *                               
 --------------------------      Director                    September __, 1998
 John T. Lawrence III



 *                               
 --------------------------      Director                    September __, 1998
 William R. Martin



 *                               
 --------------------------      Senior Vice President,      September __, 1998
 William J. Maney                Treasurer and Chief
                                 Financial Officer 
                                 (Principal Financial
                                 Officer and Principal
                                 Accounting Officer)



 *By: /s/Mark F. Muething       
     -----------------------     Attorney-in-Fact            September 18, 1998
         Mark F. Muething




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