HYPERMEDIA COMMUNICATIONS INC
8-K, 1999-09-15
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


                                September 1, 1999
                ------------------------------------------------
                Date of Report (Date of earliest event reported)


                         HyperMedia Communications, Inc.
             ------------------------------------------------------
             (Exact name of Registrant as specified in its charter)


         California                                       94-3104247
- ----------------------------                         ---------------------
(State or other jurisdiction                           (I.R.S. Employer
     of incorporation)                                Identification No.)


                                    001-11624
                        ---------------------------------
                            (Commission File Number)


                      901 Mariner's Island Blvd., Suite 365
                           San Mateo, California 94404
                    ----------------------------------------
                    (Address of principal executive offices)


                                 (650) 573-5170
              ----------------------------------------------------
              (Registrant's telephone number, including area code)


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<PAGE>


                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----
ITEM 5. Other Events ......................................................... 2

ITEM 7. Financial Statements and Exhibits .................................... 2

SIGNATURES ................................................................... 3

INDEX TO EXHIBITS ............................................................ 4


<PAGE>


Item 5. Other Events

         The  information  set forth in the  Registrant's  Press  Releases dated
September 1, 1999 is  incorporated  herein by reference.  Factors  affecting the
Company's  business  plans and  competitive  environment  are  discussed  in the
Registrant's  Annual Report on Form 10-K for the fiscal year ended  December 31,
1998, and in its Quarterly Reports on Form 10-Q for the quarters ended March 31,
1999 and June 30, 1999.


Item 7. Financial Statements and Exhibits

         (c) Exhibits

             Exhibit No.                 Description

               99.1        Text  of  Press  Release  dated  September  1,  1999,
                           announcing major new Internet Initiative

               99.2        Text  of  Press  Release  dated  September  1,  1999,
                           announcing engagement of Kaufman Bros., L.P.

                                       2

<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                         HYPERMEDIA COMMUNICATIONS, INC.


Dated: September 15, 1999                By: \s\ Kenneth Klein
                                             -----------------------------------
                                             Kenneth Klein, Vice President of
                                             Finance and Administration,
                                             Chief Financial Officer and
                                             Secretary
                                             (Principal Financial and Accounting
                                             Officer)

                                       3

<PAGE>


                                INDEX TO EXHIBITS

        Exhibit
        Number       Description

         99.1     Text of Press  Release  dated  September  1, 1999,  announcing
                  major new Internet Initiative.

         99.2     Text of Press  Release  dated  September  1, 1999,  announcing
                  engagement of Kaufman Bros., L.P.

                                       4




PRESS RELEASE


CONTACT:
Liz Armstrong
Hypermedia Communications, Inc.
Phone:  650.573.5170
Fax:  650.573.5131
E-mail: [email protected]


FOR IMMEDIATE RELEASE


     Hypermedia Communications, Inc. To Launch Major New Internet Initiative

         San Mateo,  CA -- September 1,  1999--Hypermedia  Communications,  Inc.
(OTC BB: NMNW),  today announced that it is  transforming  its business to fully
meet the multi-dimensional  information needs of the Internet professional.  The
company,  which publishes  NewMedia  magazine,  is converting its business model
from  traditional  print publishing to an enhanced,  Internet-based  information
service.  To that end,  the company is  developing a major new Web site to serve
the specific  information needs of the Internet development  community.  The new
Web site is  scheduled  to launch in  November;  NewMedia  magazine  will  cease
publication with the October issue.

         "NewMedia  is a critical  information  resource  for the people who are
driving  the  future of  communications,  and the needs of this  market are best
served on the Internet," said Hypermedia  Communications,  Inc. Chairman and CEO
Richard Landry. "We have been witness to the ubiquitous convergence of business,
technology  and  content,  and the time has come for us as a  business  to fully
engage  in  the  Internet  space.  For  NewMedia,   this  represents  a  natural
evolution--one that works for our readers, our advertisers, and our brand."

         Hypermedia  Communications,  Inc. is a provider of information services
for  business  professionals   responsible  for  driving  Internet  content  and
e-business   strategy  within  their   organizations.   These  services  include
newmedia.com,  an  award-winning  Web site,  and the  annual  NewMedia  INVISION
Festival, the world's largest three-day international digital media festival and
conference.



<PAGE>


         Hypermedia  Communications,  Inc. has its headquarters at 901 Mariner's
Island  Boulevard,  Suite 365,  San Mateo,  CA 94404;  the  telephone  number is
650.573.5170 and the fax number is 650.573.5131.

         NewMedia is a registered trademark of Hypermedia Communications, Inc.


                                      # # #





PRESS RELEASE

CONTACT:
Liz Armstrong
Hypermedia Communications, Inc.
Phone:  650.573.5170
Fax:  650.573.5131
E-mail: [email protected]


FOR IMMEDIATE RELEASE


     Hypermedia Communications, Inc. Retains Services of Internet Investment
                        Specialists Kaufman Bros., L.P.

         San Mateo,  CA -- September 1,  1999--Hypermedia  Communications,  Inc.
(OTC BB:  NMNW),  today  announced  that it has retained the services of Kaufman
Bros.,  L.P. to act as the company's  exclusive  financial advisor and placement
agent with regard to a private placement of the company's  securities.  Proceeds
from the private placement will be used to expand newmedia.com and other related
products and services.

         "NewMedia is  transforming  itself into a  Internet-driven  information
service company, which is where we believe the future of business communications
lies," said  Hypermedia  Communications,  Inc.  Chairman and CEO Richard Landry.
"The  NewMedia  brand is  second-to-none  in its market,  and our  company  will
leverage  this  strong  brand to  successfully  bridge the  transition  onto the
Internet."

         Kaufman Bros., L.P. is a research-based,  full service investment bank,
securities  trading  firm,  and  brokerage   operation,   serving  the  emerging
communications  universe.  Kaufman Bros., L.P. integrates financial,  technical,
operational,   international   and  legal  expertise  to  provide  accurate  and
comprehensive   analysis  of  industry   trends  to  a  clientele   of  emerging
communications companies and professional investors.

         Hypermedia  Communications,  Inc. is a provider of information services
for  business  professionals   responsible  for  driving  Internet  content  and
e-business   strategy  within  their   organizations.   These  services  include
newmedia.com,  and the annual NewMedia  INVISION  Festival,  the world's largest
three-day international digital media festival and conference.



<PAGE>


         Hypermedia  Communications,  Inc. has its headquarters at 901 Mariner's
Island  Boulevard,  Suite 365,  San Mateo,  CA 94404;  the  telephone  number is
650.573.5170 and the fax number is 650.573.5131.

         NewMedia is a registered trademark of Hypermedia Communications, Inc.


                                      # # #




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