EVERGREEN MEDIA CORP
424B4, 1996-10-18
RADIO BROADCASTING STATIONS
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<PAGE>

                                                     Pursuant to Rule 424(b)(4)
                                                     Registration Nos. 333-12453
                                                                       333-14361

                    [LOGO OF EVERGREEN MEDIA APPEARS HERE]

                               9,000,000 Shares
                                 ------------

                         EVERGREEN MEDIA CORPORATION

                             Class A Common Stock
                                 ------------
  All of the shares of Class A Common Stock, par value $.01 per share (the
"Class A Common Stock"), offered hereby are being sold by Evergreen Media
Corporation (the "Company"). The Class A Common Stock is traded on The Nasdaq
National Market under the symbol "EVGM." On October 16, 1996, the last
reported sale price of the Class A Common Stock was $31.25 per share. See
"Price Range of Class A Common Stock."
 
  The Company's authorized capital stock consists of Class A Common Stock,
Class B Common Stock and preferred stock. The economic rights of each class of
Common Stock are identical, but the voting rights differ. Each share of Class
B Common Stock generally entitles its holder to ten votes whereas each share
of Class A Common Stock entitles its holder to one vote. Immediately after the
Offering, Scott K. Ginsburg, the Company's Chairman and Chief Executive
Officer and the beneficial owner of all of the Class B Common Stock (the
"Principal Stockholder"), will have approximately 47.8% of the combined voting
power of all currently outstanding shares of Common Stock in respect of
matters submitted for the vote of all holders of Common Stock, other than
certain "going private" transactions. See "Description of Common Stock."
 
  SEE "RISK FACTORS" BEGINNING ON PAGE 11 FOR A DISCUSSION OF CERTAIN MATTERS
THAT SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS.
 
 THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE  COMMISSION  OR  ANY  STATE SECURITIES  COMMISSION  NOR  HAS  THE
   SECURITIES  AND EXCHANGE COMMISSION  OR ANY STATE SECURITIES  COMMISSION
     PASSED  UPON  THE  ACCURACY  OR  ADEQUACY  OF  THIS  PROSPECTUS.  ANY
      REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<CAPTION>
                                                     UNDERWRITING
                                         PRICE TO   DISCOUNTS AND   PROCEEDS TO
                                          PUBLIC    COMMISSIONS(1) COMPANY(2)(3)
- --------------------------------------------------------------------------------
<S>                                    <C>          <C>            <C>
Per Share.............................   $30.625        $1.179        $29.446
- --------------------------------------------------------------------------------
Total................................. $275,625,000  $10,611,000   $265,014,000
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
</TABLE>
(1) See "Underwriting" for information relating to the indemnification of the
    Underwriters.
(2) Before deducting expenses payable by the Company estimated at $641,000.
(3) The Company has granted to the Underwriters a 30-day option to purchase up
    to 1,350,000 additional shares of Class A Common Stock on the terms set
    forth above solely to cover over-allotments, if any. If such option is
    exercised in full, the total Price to Public, Underwriting Discounts and
    Commissions and Proceeds to Company will be $316,968,750, $12,202,650, and
    $304,766,100, respectively. See "Underwriting."
 
                                 ------------
 
  The shares of Class A Common Stock are offered by the several Underwriters,
subject to prior sale, when, as and if delivered to and accepted by them, and
subject to the right of the Underwriters to reject any order in whole or in
part. It is expected that delivery of the shares of Class A Common Stock will
be made at the offices of Alex. Brown & Sons Incorporated, Baltimore, Maryland
on or about October 22, 1996.
 
                                 ------------
 
Alex. Brown & Sons
    INCORPORATED
                CS First Boston
                         Donaldson, Lufkin & Jenrette
                                  SECURITIES CORPORATION
                                           Morgan Stanley & Co.
                                                INCORPORATED
                                                 Smith Barney Inc.
                                                                 UBS Securities
 
                THE DATE OF THIS PROSPECTUS IS OCTOBER 17, 1996
<PAGE>
 
                EVERGREEN MEDIA CORPORATION BROADCAST PROPERTIES
 
 
               [GRAPHIC OF EVERGREEN PROPERTIES APPEARS HERE] 
 

  * Pending Transaction.
 ** In order to comply with the FCC's multiple ownership rules, the Company
    has filed applications with the FCC to transfer WEJM-FM in Chicago and
    WFLN-FM in Philadelphia to two separate trusts through which the
    Company would retain the economic interest in such stations, but no
    control, pending the sale of such stations by the trusts. See
    "Prospectus Summary--Pending Transactions."
 
  Information set forth or incorporated by reference in this Prospectus
contains "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995, which can be identified by the use of
forward-looking terminology such as "may," "will," "should," "expect,"
"anticipate," "estimate" or "continue" or the negative thereof or other
variations thereon or comparable terminology. The matters set forth under the
caption "Risk Factors" in the Prospectus, including, without limitation,
competitive factors applicable to the radio broadcasting industry and
regulatory developments affecting the Company's operations and the acquisition
and disposition of radio broadcasting properties, constitute cautionary
statements identifying important factors with respect to such forward-looking
statements, including certain risks and uncertainties, that could cause actual
results to differ materially from those in such forward-looking statements.
 
  IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE CLASS A COMMON
STOCK AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN MARKET.
SUCH TRANSACTIONS MAY BE EFFECTED ON THE NASDAQ NATIONAL MARKET OR OTHERWISE.
SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME. DURING THIS
OFFERING, CERTAIN PERSONS AFFILIATED WITH PERSONS PARTICIPATING IN THE
DISTRIBUTION MAY ENGAGE IN TRANSACTIONS FOR THEIR OWN ACCOUNTS OR FOR THE
ACCOUNTS OF OTHERS IN THE CLASS A COMMON STOCK PURSUANT TO EXEMPTIONS FROM
RULES 10B-6, 10B-7 AND 10B-8 UNDER THE SECURITIES EXCHANGE ACT OF 1934.
 
  IN CONNECTION WITH THIS OFFERING, CERTAIN UNDERWRITERS (AND SELLING GROUP
MEMBERS, IF ANY) OR THEIR RESPECTIVE AFFILIATES MAY ENGAGE IN PASSIVE MARKET
MAKING TRANSACTIONS IN THE CLASS A COMMON STOCK ON NASDAQ IN ACCORDANCE WITH
RULE 10B-6A UNDER THE SECURITIES EXCHANGE ACT OF 1934. SEE "UNDERWRITING."
 
                                       2
<PAGE>
 
 
                               PROSPECTUS SUMMARY
 
  The following summary is qualified in its entirety by the more detailed
information and financial statements, including the notes thereto, appearing
elsewhere in this Prospectus and in documents incorporated by reference into
this Prospectus. As used in this Prospectus, the term "broadcast cash flow"
means station operating income before depreciation, amortization and corporate
general and administrative expense. All information set forth herein has been
adjusted to reflect a three-for-two split of the Company's Class A and Class B
Common Stock (the "Common Stock"), effected in the form of a stock dividend,
paid on August 26, 1996 to stockholders of record at the close of business on
August 19, 1996. Unless otherwise indicated, share and per share data in this
Prospectus assume that the Underwriters' over-allotment option is not
exercised.
 
                                  THE COMPANY
 
  Evergreen Media Corporation (the "Company") owns and operates radio stations
across the United States, including stations in 11 of the nation's 12 largest
radio markets (Los Angeles, New York, Chicago, Dallas, San Francisco,
Washington, D.C., Philadelphia, Houston, Boston, Detroit and Miami). Measured
by gross revenue and after giving effect to announced transactions in the
industry (including the Pending Transactions discussed below), the Company is
the nation's largest radio-only ("pure play") broadcasting company and the
operator of the nation's second largest radio broadcasting group. On a pro
forma basis, after giving effect to the BPI Acquisition, the Pyramid
Acquisition, the Other Completed Transactions and the Pending Transactions (in
each case as defined below), the Company would have had net revenues of $325.6
million and broadcast cash flow of $123.7 million for the year ended December
31, 1995.
 
  Assuming completion of all Pending Transactions and without giving effect to
two dispositions which are required to comply with the multiple ownership rules
of the Federal Communications Commission (the "FCC"), the Company's portfolio
of stations will consist of 30 FM and 12 AM radio stations in 11 markets. After
giving effect to the two required dispositions, the portfolio will include
clusters ("superduopolies") of five FM radio stations in Chicago, San
Francisco, Philadelphia and Detroit. The portfolio is diversified in terms of
format, target demographics, geographic location and phase of development. The
Company believes that the size, geographic breadth and diversity of its
portfolio of radio stations help to insulate it from downturns in specific
markets and changes in musical tastes.
 
  The following table sets forth certain information regarding the Company's
portfolio and markets, assuming completion of all Pending Transactions:
 
<TABLE>
<CAPTION>
                                RANKING OF    NO. OF STATIONS
                             STATION'S MARKET --------------- 1995 RADIO REVENUE
     MARKET                   BY REVENUE(1)     AM      FM    MARKET SHARE %(2)
     ------                  ---------------- ------- ------- ------------------
   <S>                       <C>              <C>     <C>     <C>
   Los Angeles..............         1             --       1         4.7
   New York.................         2             --       1         3.0
   Chicago(3)...............         3              2       6        24.2
   Dallas/Ft. Worth.........         4              1      --          --
   San Francisco............         5              1       5        24.1
   Washington, D.C. ........         6              2       2        17.8
   Philadelphia(3)..........         7              1       6        27.2
   Houston..................         8              1       1        16.2
   Boston...................         9              1       2        15.3
   Detroit..................        11              2       5        34.0
   Miami/Fort Lauderdale....        12              1       1         7.8
                                              ------- -------
     Total..................                       12      30
</TABLE>
- --------
(1) Ranking of the principal radio market served by the Company's station(s)
    among all U.S. radio markets by 1995 gross radio broadcasting revenue as
    reported by James H. Duncan, Duncan's Radio Market Guide (1996 ed.).
(2) Pro forma 1995 revenues in the market divided by 1995 gross radio
    broadcasting market revenue as reported by Duncan's Radio Market Guide
    (1996 ed.).
(3) In order to comply with the FCC's multiple ownership rules, the Company has
    filed applications with the FCC to transfer WEJM-FM in Chicago and WFLN-FM
    in Philadelphia to two separate trusts through which the Company would
    retain the economic interest in such stations, but no control, pending the
    sale of such stations by the trusts. See "--Pending Transactions."
 
                                       3
<PAGE>
 
 
  The Company's strategy is to acquire and operate radio stations in the
nation's largest radio markets, focusing particularly on markets where the
Company has the opportunity to assemble FM superduopolies of as many as five FM
radio stations. In evaluating potential acquisition candidates in its target
markets, the Company seeks to identify underperforming radio stations or groups
of stations that have strong broadcast signals. After acquiring a station, the
Company seeks to improve broadcast cash flow by such means as improving
marketing, reducing station operating expenses or combining operations with an
existing station or stations operated by the Company in the same market. The
Company's general operational objective is to heighten a station's recognition
in its market by using promotional tie-ins with local community events and by
hiring popular on-air talent. The Company also conducts extensive market
research to help tailor programming formats to listener preferences. This
research has helped the Company to identify programming format opportunities,
as has been the case with WKTU-FM in New York, which the Company acquired as
part of the acquisition of Broadcasting Partners, Inc. ("BPI") in May of 1995
(the "BPI Acquisition"). After operating WKTU-FM for nine months under the call
letters and country music format inherited from BPI, in February of 1996 the
Company began to operate WKTU-FM as a rhythmic contemporary hits station.
According to information derived from The Arbitron Company's Local Market
Reports, WKTU-FM ranked first in several key demographic groups (including its
target demographic group) in the New York market in the spring of 1996
(compared to a ranking of eleventh in its target demographic group in the
winter of 1995, which was the latest rating period prior to consummation of the
BPI Acquisition).
 
  The Company is actively pursuing acquisition opportunities; however, no
agreements have been reached with respect to any potential acquisitions other
than with respect to the Pending Transactions described below. The opportunity
to assemble superduopolies in multiple markets has been made possible by the
Telecommunications Act of 1996 (the "1996 Act"), which contains two provisions
that have significantly accelerated the pace of local and national
consolidation in the radio industry. First, the 1996 Act increased the number
of radio stations a single entity may own and operate in a given market.
Depending on the size of the market, industry participants may now own as many
as eight stations in a market (including up to five AM or FM stations). Second,
the 1996 Act eliminated the ceiling on the number of stations that a single
entity may own and operate on a national basis. The Company expects that the
consolidation permitted by the 1996 Act will provide it with several
competitive advantages, including the ability to (i) create major market
superduopolies that deliver to advertisers a larger combined audience, (ii)
capture a larger percentage of a market's total radio advertising revenue and
(iii) achieve operating efficiencies through consolidation of studios, offices
and certain administrative functions.
 
  The Company's principal executive office is located at 433 East Las Colinas
Boulevard, Irving, Texas 75039, and its telephone number at that location is
(972) 869-9020.
 
                                       4
<PAGE>
 
 
                              RECENT DEVELOPMENTS
 
  Since January 1, 1996, the Company has acquired 14 radio stations for $393.5
million and has disposed of three radio stations for $32.0 million. In
addition, the Company has entered into binding contracts to purchase an
additional 13 radio stations for $615.0 million (including $20.0 million
already advanced by the Company to various sellers in the form of escrow
deposits or other upfront payments and the issuance of a $5.0 million letter of
credit in favor of a seller) and has agreed in three separate transactions to
swap or sell a total of eight stations (including one of the stations that the
Company has agreed to acquire) in exchange for four other stations and $10.0
million (collectively, the "Pending Transactions"). There can be no assurance
that the Pending Transactions will be consummated. As of October 15, 1996,
seven of the stations to be acquired in the Pending Transactions were being
operated by the Company under time brokerage agreements.
 
Completed Transactions
 
 . On January 17, 1996, the Company acquired Pyramid Communications, Inc.
  ("Pyramid") a radio broadcasting company with nine FM and three AM radio
  stations in five radio markets (Chicago, Philadelphia, Boston, Charlotte and
  Buffalo) (the "Pyramid Acquisition") for $306.5 million in cash, plus an
  additional payment of $9.0 million attributable to net working capital. The
  Pyramid Acquisition has (i) advanced the Company's strategy of building a
  larger portfolio of major market radio stations that provide the Company with
  greater geographic and programming format diversity, (ii) provided entry into
  two major markets--Boston and Philadelphia--in which the Company had lacked a
  presence and (iii) enabled the Company to develop a larger presence in
  Chicago.
 
 . On May 3, 1996, the Company acquired WKLB-FM in Boston from Fairbanks
  Communications, Inc. for $34.0 million in cash. As discussed below, the
  Company has agreed with Greater Media Radio, Inc. ("Greater Media") to
  exchange WKLB-FM (now known as WROR-FM) for WGAY-FM in Washington, D.C.
 
 . On July 19, 1996, the Company sold WHTT-FM and WHTT-AM in Buffalo to Mercury
  Radio Communications, L.P. for $19.5 million in cash, and on August 1, 1996
  the Company sold WSJZ-FM in Buffalo to American Radio Systems Corporation for
  $12.5 million in cash (collectively, the "Buffalo Dispositions"). Each of
  these Buffalo stations had been acquired as part of the Pyramid Acquisition.
  The proceeds from the sale of WHTT-FM and WHTT-AM were applied toward the
  purchase price of KYLD-FM in San Francisco (discussed below), while the $12.5
  million in proceeds from the sale of WSJZ-FM remain available to be applied
  by the Company in the acquisition of WEDR-FM discussed below.
 
 . On August 14, 1996, the Company acquired KYLD-FM in San Francisco from
  Crescent Communications, L.P. for $44.0 million in cash (the "KYLD-FM
  Acquisition"). The Company had previously been operating KYLD-FM under a time
  brokerage agreement since May 1, 1996. The KYLD-FM Acquisition has created an
  FM superduopoly for the Company in the San Francisco market. The KYLD-FM
  Acquisition and the Buffalo Dispositions are collectively referred to herein
  as the "Other Completed Transactions."
 
Pending Transactions
 
 . On June 13, 1996, the Company entered an asset exchange agreement with
  Greater Media under which the Company will exchange WKLB-FM for WGAY-FM.
  After also initially agreeing to purchase from Greater Media WWRC-AM in
  Washington, D.C. for $22.5 million in cash, the Company has subsequently
  agreed with Greater Media to exchange WQRS-FM in Detroit (which, as discussed
  below, the Company has agreed to acquire from Secret Communications, L.P. for
  $32.0 million in cash) for WWRC-AM and $9.5 million in cash. The Company has
  been operating WGAY-FM and WWRC-AM under a time brokerage agreement with
  Greater Media, and Greater Media has been operating WKLB-FM under a time
  brokerage agreement with the Company, in each case since June 17, 1996. The
  Company expects that the exchange of WKLB-FM for WGAY-FM will be completed in
  the fourth quarter of 1996 and that the exchange of WQRS-FM for WWRC-AM will
  be completed in the first quarter of 1997. The Company
 
                                       5
<PAGE>
 
 retains the right to acquire WWRC-AM from Greater Media under the original
 contract irrespective of whether the acquisition of WQRS-FM from Secret
 Communications, L.P. is consummated.
 
 . On June 27, 1996, the Company entered into an agreement with an affiliate of
  The Rivers Group to acquire WEDR-FM in Miami for $65.0 million in cash
  (including $3.0 million paid by the Company in escrow). The Company expects
  that this transaction, which provides the Company with a significant FM
  presence in the nation's twelfth largest radio market, will be completed in
  the second half of October 1996.
 
 . On July 15, 1996, the Company entered into an agreement with Century Chicago
  Broadcasting, L.P. to acquire WPNT-FM in Chicago for $73.8 million in cash
  (including $5.0 million already paid by the Company for an option to purchase
  the station and $0.5 million paid by the Company in escrow). Consummation of
  the acquisition of WPNT-FM would result in the Company's ownership of six FM
  radio stations in the Chicago market, or one station in excess of the maximum
  number of FM stations under common ownership in a market of Chicago's size
  established by the 1996 Act. Accordingly, under the terms of the contract to
  purchase WPNT-FM, the Company has agreed to dispose of one FM station in
  Chicago on or prior to March 15, 1997. On September 27, 1996, the Company
  filed an application with the FCC to transfer one of the Chicago FM stations
  currently owned by the Company--WEJM-FM--to a trust through which the Company
  would retain the economic interest in WEJM-FM, but no control, pending sale
  of the station by the trust. The Company reserves the right to sell WEJM-FM
  or any of its other Chicago FM stations to an unrelated third party prior to
  (and instead of) transferring WEJM-FM to the trust. The acquisition of WPNT-
  FM is expected to be completed in the first quarter of 1997.
 
 . On August 12, 1996, the Company entered into an agreement with Secret
  Communications, L.P. ("Secret") to acquire WMXD-FM and WJLB-FM in Detroit for
  $168.0 million in cash and WFLN-FM in Philadelphia for $37.8 million in cash.
  The Company also agreed with Secret that the Company would operate the
  stations to be acquired from Secret under time brokerage agreements effective
  September 1, 1996. Under the agreement, the Company has the right to
  consummate the acquisition of WFLN-FM prior to consummating the acquisition
  of WMXD-FM and WJLB-FM. Finally, on August 12, 1996, the Company entered into
  a separate agreement with Secret to purchase WQRS-FM in Detroit from Secret
  for $32.0 million in cash, which station the Company, as discussed above,
  will swap at closing to Greater Media for WWRC-AM in Washington and $9.5
  million in cash. These transactions are expected to be completed in the first
  quarter of 1997.
 
 . On August 12, 1996, the Company entered into an agreement with Chancellor
  Broadcasting Company ("Chancellor") to acquire WWWW-FM and WDFN-AM in Detroit
  for $30.0 million in cash (including $1.5 million paid in escrow by the
  Company). Prior to entering into this agreement, the Company had provided
  certain sales and promotional functions to these Detroit stations and, since
  April 1, 1996, has operated the stations under a time brokerage agreement.
  The purchase agreement replaced a put and call arrangement regarding the
  stations that had been in place between the Company and Chancellor since
  January 9, 1996. The acquisition of WWWW-FM and WDFN-AM is expected to be
  completed in the fourth quarter of 1996. Consummation of the acquisitions of
  WWWW-FM from Chancellor and of WMXD-FM and WJLB-FM from Secret will result in
  the Company's owning a superduopoly of five FM stations in the Detroit
  market.
 
 . On September 4, 1996, the Company entered into a binding letter of intent
  with EZ Communications, Inc. ("EZ") to swap five of the Company's six
  stations in the Charlotte market (WPEG-FM, WBAV-AM, WBAV-FM, WRFX-FM and
  WFNZ-AM), which were acquired as part of the Pyramid Acquisition and the BPI
  Acquisition, for WIOQ-FM and WUSL-FM in Philadelphia. As part of this
  transaction, the Company has also agreed to sell to EZ its sixth radio
  station in Charlotte, WNKS-FM, for $10.0 million in cash (the exchange and
  the sale being referred to herein as the "Philadelphia/Charlotte
  Transaction"). The consummation of the sale of WNKS-FM is contingent on
  consummation of the exchange of the Company's five other Charlotte stations
  for EZ's two Philadelphia stations, but consummation of the exchange is not
  contingent on consummation of the sale. The consummation of the
  Philadelphia/Charlotte Transaction would result in EZ's ownership of stations
  in excess of the maximum number of stations under common ownership in a
  market of Charlotte's size established by the 1996 Act. Accordingly, EZ has
  agreed with a third party to dispose of certain of its Charlotte FM stations
  in
 
                                       6
<PAGE>
 
 order to consummate the exchange with the Company. Following completion of
 definitive agreements relating to the Philadelphia/Charlotte Transaction and
 the expiration of the applicable waiting period under the Hart-Scott-Rodino
 Antitrust Improvements Act of 1976, as amended (the "HSR Act"), it is expected
 that the Company will begin operating WIOQ-FM and WUSL-FM under a time
 brokerage agreement and that the Company's Charlotte stations will be operated
 by EZ or a third party under time brokerage agreements. The
 Philadelphia/Charlotte Transaction is expected to be completed in the first
 quarter of 1997.
 
 . On September 19, 1996, the Company entered into an agreement with The Brown
  Organization to acquire KKSF-FM, KDFC-FM and KDFC-AM in San Francisco for
  $115.0 million in cash (including $10.0 million paid by the Company in
  escrow) (the "San Francisco Transaction"). Following expiration of the
  applicable waiting period under the HSR Act, the Company expects to begin
  operating the two FM radio stations being acquired in the San Francisco
  Transaction under a time brokerage agreement. KDFC-AM is currently operated
  by a third party under a time brokerage agreement, and the Company expects
  this arrangement to continue after consummation of the San Francisco
  Transaction. The San Francisco Transaction is expected to be completed in the
  first quarter of 1997. Upon consummation of the San Francisco Transaction,
  the Company will own a superduopoly of five FM stations in the San Francisco
  market.
 
 . On September 19, 1996, the Company entered into an agreement with Beasley FM
  Acquisition Corp. and certain of its affiliates to acquire WDAS-FM and WDAS-
  AM in Philadelphia for $103.0 million in cash (the "WDAS-AM/FM Transaction").
  In connection with the WDAS-AM/FM Transaction, the Company issued a $5.0
  million letter of credit for the benefit of the seller. Consummation of the
  WDAS-AM/FM Transaction, the Philadelphia/Charlotte Transaction and the
  acquisition of WFLN-FM from Secret would result in the Company's ownership of
  six FM radio stations in the Philadelphia market, or one station in excess of
  the maximum number of FM stations under common ownership in a market of
  Philadelphia's size established by the 1996 Act. Accordingly, in order to
  comply with the FCC's multiple ownership rules, the Company filed on October
  10, 1996 an application with the FCC to transfer one of the Philadelphia FM
  stations to be acquired in the Pending Transactions--WFLN-FM--to a trust
  through which the Company would retain the economic interest in the station,
  but no control, pending sale of the station by the trust. The Company
  reserves the right to sell WFLN-FM or any of its other Philadelphia FM
  stations to an unrelated third party prior to (and instead of) transferring
  WFLN-FM to the trust. The contract relating to the WDAS-AM/FM Transaction
  requires that the disposition or transfer of one of the Company's
  Philadelphia FM stations occur by May 1, 1997. The WDAS-AM/FM Transaction is
  expected to be completed in the first quarter of 1997. Upon consummation of
  the WDAS-AM/FM Transaction, the Philadelphia/Charlotte Transaction, the
  acquisition of WFLN-FM from Secret and the disposition of one Philadelphia FM
  station as described above, the Company will own a superduopoly of five FM
  stations in the Philadelphia market.
 
  Consummation of each Pending Transaction is subject to various conditions,
including approval from the FCC and review under the HSR Act. To date, only FCC
approval of the pending acquisition of WEDR-FM in Miami has been obtained. The
Company believes that FCC approval of the other Pending Transactions will be
forthcoming in the ordinary course, but there can be no assurance that this
will be the case. See "Risk Factors--Possible Non-consummation of the Pending
Transactions."
 
The Financing Transaction
 
  The total cash financing required to consummate the Pending Transactions is
expected to be $615.0 million. Of this amount, approximately $20.0 million has
already been advanced by the Company to various sellers in the form of escrow
deposits or other upfront payments, and $12.5 million in cash from the sale of
WSJZ-FM in Buffalo remains in a segregated account but is available as a source
of financing for the Pending Transactions. In addition, the Company expects to
receive $10.0 million in cash from the sale of WNKS-FM to EZ. Accordingly, the
Company will require $572.5 million in additional financing to consummate the
Pending Transactions, of which at October 15, 1996 approximately $313.9 million
 
                                       7
<PAGE>
 
would have been available to the Company under the Company's current $625.0
million credit facility (the "Senior Credit Facility"), after giving effect to
the application of net proceeds of the Offering to repay borrowings thereunder
and the reduction of available borrowings resulting from the issuance of a $5.0
million letter of credit in connection with the WDAS-AM/FM Transaction. See
"Use of Proceeds."
 
  The Company is actively engaged in negotiations with certain of the lenders
party to the Senior Credit Facility regarding the establishment of a new,
expanded credit facility (the "Financing Transaction") that would (i) replace
the Senior Credit Facility, (ii) provide the Company with as much as $1.2
billion in total borrowing capacity and (iii) fund the financing requirements
of the Pending Transactions as well as other potential acquisitions. In the
event that the Financing Transaction is not consummated, the Company will need
to consider sales of non-core assets or pursue other sources of debt or equity
capital in order to consummate the Pending Transactions, and the Company may
pursue these possible sources in any event. There can be no assurance that the
Company will be successful in establishing an expanded credit facility, or that
alternative sources of funding will be available on acceptable terms. See "Risk
Factors--Possible Non-consummation of the Pending Transactions." After giving
pro forma effect to the Offering, the Other Completed Transactions, the Pending
Transactions and the Financing Transaction, at June 30, 1996 the Company would
have had $892.1 million in long-term debt outstanding (including current
portion).
 
                                  THE OFFERING
<TABLE>
 <C>                                       <S>
 Class A Common Stock to be offered by
  the Company............................  9,000,000 shares
 Common Stock to be outstanding after      39,041,726 shares of Class A Common
  the Offering(1)........................  Stock
                                            3,116,066 shares of Class B Common
                                           Stock
                                           42,157,792 shares of Common Stock.
 Voting Rights...........................  The shares of each class of Common
                                           Stock have identical economic
                                           rights, but the voting rights dif-
                                           fer. The Class A Common Stock and
                                           Class B Common Stock vote as a sin-
                                           gle class with respect to all mat-
                                           ters submitted to a vote of stock-
                                           holders, except as otherwise pro-
                                           vided by law. Each share of Class A
                                           Common Stock is entitled to one vote
                                           and each share of Class B Common
                                           Stock is entitled to ten votes, ex-
                                           cept with respect to any proposed
                                           "going private" transactions with
                                           the Principal Stockholder, in which
                                           case each share of Common Stock is
                                           entitled to one vote.
 Use of Proceeds.........................  To reduce borrowings under the Se-
                                           nior Credit Facility. Such amounts
                                           may be subsequently reborrowed for
                                           general corporate purposes (includ-
                                           ing financing of the Pending Trans-
                                           actions), subject to compliance with
                                           certain conditions. See "Use of Pro-
                                           ceeds."
 Nasdaq National Market Symbol of Class A
  Common Stock...........................  EVGM
</TABLE>
- --------
(1) Shares outstanding are as of October 1, 1996. Includes 5,013,260 shares of
    Class A Common Stock issuable upon conversion of the Company's $3.00
    Convertible Exchangeable Preferred Stock (the "Convertible Preferred
    Stock"), which is convertible into Class A Common Stock at a price of
    $16.00 per share and which became callable by the Company on August 16,
    1996. Excludes (i) 1,494,393 shares of Class A Common Stock that may be
    issued from time to time upon the exercise of vested employee and director
    stock options having exercise prices ranging from $.01 to $23.33 per share,
    (ii) 190,500 shares of Class A Common Stock that may be issued from time to
    time upon exercise of currently unvested employee and director stock
    options having exercise prices ranging from $23.91 to $26.75 per share and
    (iii) 365,493 shares of Class A Common Stock issuable upon exercise of
    options authorized but not yet granted under the Company's employee and
    director stock option plans.
 
                                       8
<PAGE>
 
                      SUMMARY CONSOLIDATED FINANCIAL DATA
                     (In thousands, except per share data)
<TABLE>
<CAPTION>
                                           HISTORICAL                       COMPANY PRO FORMA COMBINED(2)
                           -----------------------------------------------  -----------------------------------
                                 TWELVE MONTHS                              TWELVE MONTHS
                                     ENDED                  SIX MONTHS          ENDED             SIX MONTHS
                                  DECEMBER 31,            ENDED JUNE 30,     DECEMBER 31,       ENDED JUNE 30,
                           ----------------------------  -----------------  --------------      ---------------
                             1993      1994      1995     1995      1996         1995                1996
                           --------  --------  --------  -------  --------  --------------      ---------------
<S>                        <C>       <C>       <C>       <C>      <C>       <C>                 <C>
CONSOLIDATED STATEMENT OF
 OPERATIONS DATA(1):
Gross revenues...........  $106,813  $125,478  $186,365  $77,338  $144,614    $     372,316       $       187,395
Net revenues.............    93,504   109,516   162,931   67,405   126,362          325,598               163,762
Station operating
 expenses excluding
 depreciation and
 amortization............    60,656    68,852    97,674   41,646    80,313          201,899               103,676
Depreciation and
 amortization............    33,524    30,596    47,005   16,532    44,012          145,134                71,500
Corporate general and
 administrative expense..     2,378     2,672     4,475    1,695     3,198            5,175                 3,220
Other nonrecurring
 costs(3)................     7,002       --        --       --        --               --                    --
                           --------  --------  --------  -------  --------    -------------       ---------------
Operating income (loss)..   (10,056)    7,396    13,777    7,532    (1,161)         (26,610)              (14,634)
Interest expense.........    13,878    13,809    19,199    9,289    19,027           71,365                33,619
Other (income) expense,
 net(4)..................    (3,185)   (6,452)      236      160        12             (369)                  (48)
                           --------  --------  --------  -------  --------    -------------       ---------------
Income (loss) before
 income taxes and
 extraordinary item......   (20,749)       39    (5,658)  (1,917)  (20,200)         (97,606)              (48,205)
Income tax expense
 (benefit)...............       --        --        192      545    (3,705)         (26,353)              (13,015)
                           --------  --------  --------  -------  --------    -------------       ---------------
Income (loss) before
 extraordinary item......   (20,749)       39    (5,850)  (2,462)  (16,495)         (71,253)              (35,190)
Extraordinary loss on
 early extinguishment of
 debt(5).................       --      3,585       --       --        --               --                    --
                           --------  --------  --------  -------  --------    -------------       ---------------
Net loss.................   (20,749)   (3,546)   (5,850)  (2,462)  (16,495)         (71,253)              (35,190)
Preferred stock
 dividends...............     4,756     4,830     4,830    2,415     2,415            4,830                 2,415
Accretion of redeemable
 preferred stock to
 mandatory redemption
 value, including $17,506
 in 1993 relating to
 early redemption(6).......  18,823       --        --       --        --               --                    --
                           --------  --------  --------  -------  --------    -------------       ---------------
Net loss attributable to
 common stockholders.....  $(44,328) $ (8,376) $(10,680) $(4,877) $(18,910)   $     (76,083)      $       (37,605)
                           ========  ========  ========  =======  ========    =============       ===============
Net loss per common share
 after extraordinary
 item(6).................  $  (4.48) $  (0.64) $  (0.52) $ (0.33) $  (0.67)   $       (2.05)      $         (1.01)
                           ========  ========  ========  =======  ========    =============       ===============
Weighted average common
 shares outstanding(7)...     9,890    13,002    20,721   14,640    28,070           37,034                37,070
OTHER FINANCIAL DATA:
Broadcast cash flow(8)...  $ 32,848  $ 40,664  $ 65,257  $25,759  $ 46,049    $     123,699       $        60,086
<CAPTION>
                                                                                 AS OF JUNE 30, 1996
                                                                            -----------------------------------
                                                                                                    COMPANY
                                                                                                   PRO FORMA
                                                                                ACTUAL            COMBINED(2)
                                                                            --------------      ---------------
<S>                                                                         <C>                 <C>
BALANCE SHEET DATA:
Working capital......................................................         $      19,791       $        19,791
Total assets.........................................................               956,544             1,559,044
Long-term debt (including current portion)...........................               554,000(9)            892,127
Stockholders' equity.................................................               286,194               550,567
</TABLE>
 
                                       9
<PAGE>
 
- --------
(1) The consolidated historical financial results of the Company are not
    comparable from period to period because of the acquisition and disposition
    of various radio stations by the Company during the periods covered. See
    "Management's Discussion and Analysis of Financial Condition and Results of
    Operations" incorporated by reference to the Company's Annual Report on
    Form 10-K for the year ended December 31, 1995 and the Company's Quarterly
    Reports on Form 10-Q for the quarterly periods ended March 31, 1996 and
    June 30, 1996. The consolidated statement of operations data for the twelve
    months ended December 31, 1995 include the results of BPI from May 12,
    1995. The consolidated statement of operations data for the six months
    ended June 30, 1996 include the results of Pyramid from January 17, 1996.
(2) The unaudited Company pro forma combined balance sheet data at June 30,
    1996 present adjustments for the following transactions as if each had
    occurred at June 30, 1996: (i) the Other Completed Transactions, (ii) the
    Pending Transactions, (iii) the Financing Transaction and (iv) the Offering
    and the application of estimated net proceeds therefrom. The unaudited
    Company pro forma combined statements of operations data for the twelve
    months ended December 31, 1995 and the six months ended June 30, 1996
    present adjustments for the following transactions as if each had occurred
    on January 1, 1995: (i)  the BPI Acquisition, (ii) the sale on July 25,
    1995 by the Company and certain warrant holders of shares of Class A Common
    Stock in a public offering that resulted in net proceeds of $132,734 to the
    Company (the "1995 Offering"), (iii) the Pyramid Acquisition, (iv) the
    Other Completed Transactions, (v) the Pending Transactions, (vi) the
    Financing Transaction and (vii) the Offering and the application of
    estimated net proceeds therefrom. The pro forma information is not
    necessarily indicative of the operating results or financial position that
    would have been achieved had such transactions actually been consummated on
    the dates specified, nor is it indicative of the Company's future results
    or financial position. See "Unaudited Pro Forma Condensed Combined
    Financial Statements."
(3) Consists of a non-cash charge resulting from the grant of employee stock
    options prior to the Company's initial public offering.
(4) Includes gains on dispositions of assets of $3,392 and $6,991 in 1993 and
    1994, respectively.
(5) In connection with its debt refinancings in 1994, the Company wrote off the
    unamortized balance of deferred debt issuance costs of $3,585 as an
    extraordinary charge.
(6) Due to the early redemption of the Company's Series A and Junior
    Exchangeable Redeemable Preferred Stock in October 1993, a one-time
    accretion charge of approximately $17,506 was incurred which increased loss
    per common share for 1993 by $1.77.
(7) Gives effect to the three-for-two stock split, retroactively for all
    periods presented.
(8) Data on station operating income excluding depreciation and amortization,
    corporate general and administrative expense (commonly referred to as
    broadcast cash flow), although not calculated in accordance with generally
    accepted accounting principles, is widely used in the broadcast industry as
    a measure of a company's operating performance. Nevertheless, this measure
    should not be considered in isolation or as a substitute for operating
    income, cash flows from operating activities or any other measure for
    determining the Company's operating performance or liquidity that is
    calculated in accordance with generally accepted accounting principles.
    Broadcast cash flow does not take into account the Company's debt service
    requirements and other commitments and, accordingly, broadcast cash flow is
    not necessarily indicative of amounts that may be available for dividends,
    reinvestment in the Company's business or other discretionary uses.
(9) The current portion of the Company's long-term debt at June 30, 1996 was
    $29,250. Long-term debt excludes capital lease obligations of $626 at June
    30, 1996, which are classified as other liabilities in the historical
    financial statements.
 
                                       10
<PAGE>
 
                                 RISK FACTORS
 
  In addition to the other information contained or incorporated by reference
in this Prospectus, prospective investors should consider carefully the
following factors before purchasing the shares of Class A Common Stock offered
hereby.
 
The Company's Expansion
 
  Since consummation of the BPI Acquisition in May of 1995, the Company has
experienced significant expansion, including expansion into a number of
markets in which the Company has not previously operated. See "Prospectus
Summary--Recent Developments." The Company is regularly involved in
discussions with third parties regarding potential acquisitions and has
entered into binding agreements with respect to the Pending Transactions
described herein. In light of the Pending Transactions as well as the
Company's pursuit of additional acquisitions, the Company expects to
experience significant expansion in the future. As a result, the Company's
management is expected to be required to manage a substantially larger radio
station group than historically has been the case. The Company's acquisition
strategy involves numerous other risks, including difficulties in the
integration of operations and systems, the diversion of management's attention
from other business concerns and the potential loss of key employees of
acquired stations. There can be no assurance the Pending Transactions or other
acquisitions the Company may undertake will benefit the Company.
 
Possible Non-consummation of the Pending Transactions
 
  The consummation of radio broadcasting acquisitions requires FCC approval
with respect to the transfer of the broadcast license of the acquired station.
The consummation of certain acquisitions, including the Pending Transactions,
is also subject to applicable waiting periods and possible review by the
Department of Justice or the Federal Trade Commission under the HSR Act. The
Company understands that since the passage of the 1996 Act several radio
broadcasting acquisitions (none of which directly involves the Company) have
been the subject of "second requests" for additional information by federal
authorities under the HSR Act. The Company also understands that the
Department of Justice is currently reviewing its internal guidelines for
antitrust review of radio broadcasting acquisitions and that one of the issues
under review is whether the commencement of time brokerage agreements or
similar arrangements prior to the expiration of the applicable waiting period
constitutes a violation of the HSR Act. As of October 15, 1996, seven of the
stations to be acquired in the Pending Transactions were being operated by the
Company under time brokerage agreements. Although the Company does not believe
that any of the Pending Transactions or the Company's pursuit of other
acquisitions will be adversely affected in any material respect by review
under the HSR Act or by the potential development of new Department of Justice
guidelines, there can be no assurance that this will be the case. Finally, the
consummation of certain of the Pending Transactions will also depend upon the
Company's ability to establish a new, expanded credit facility in the
Financing Transaction or otherwise gain access to additional financing, and
the Company requires additional financing capacity in order to implement its
acquisition strategy. See "Prospectus Summary--Recent Developments--The
Financing Transaction." There can be no assurance that the FCC will approve
future acquisitions, including the Pending Transactions for which approval has
not been obtained, that the Company will be able to consummate such
acquisitions or that additional financing will be available on acceptable
terms under a new and expanded credit facility or otherwise.
 
Substantial Leverage, Pledge of Assets and Covenants
 
  As of June 30, 1996, the Company's total long-term debt (including current
portion) was approximately $554.0 million. Although consummation of the
Offering will result in a decrease in the Company's leverage, the Company will
incur substantial additional indebtedness in order to finance the Pending
Transactions, as well as other acquisitions that may be identified in the
future. After giving pro forma effect to the Offering, the Other Completed
Transactions, the Pending Transactions and the Financing Transaction, at June
30, 1996 the Company would have had $892.1 million in long-term debt
outstanding (including current portion). Because of the Company's substantial
indebtedness, a significant portion of the Company's operating income is, and
will continue to be, required for debt service. The Company's significant
leverage could make it vulnerable to a downturn in the operating performance
of its radio stations or a downturn in economic conditions.
 
 
                                      11
<PAGE>
 
  Substantially all of the Company's assets are pledged to secure indebtedness
outstanding under the Senior Credit Facility and its Senior Secured Amended
and Restated Note Purchase Agreement dated January 17, 1996 (the "Senior Note
Agreement"). The Senior Credit Facility and the Senior Note Agreement each
contain certain financial and operational covenants and other restrictions
with which the Company must comply, including, among others, limitations on
capital expenditures, corporate overhead and the incurrence of additional
indebtedness, paying cash dividends and redeeming or repurchasing capital
stock of the Company, restrictions on the use of borrowings, and requirements
to maintain certain financial ratios, and the Senior Credit Facility also
prohibits the Company from making certain acquisitions unless certain
financial conditions are satisfied or unless the consent of lenders
representing a majority of the commitments thereunder is obtained. Any new
credit facility is likely to contain similar provisions. Such provisions may
adversely affect the Company's operational flexibility and its ability to
pursue its strategy of further growth through acquisitions.
 
Radio Broadcasting Industry Subject to Federal Regulation
 
  The radio broadcasting industry is subject to extensive regulation by the
FCC under the Communications Act of 1934, as amended (the "Communications
Act"). Approval of the FCC is required for the issuance, renewal or transfer
of radio broadcast station operating licenses. In particular, the Company's
business will be dependent upon its continuing to hold radio broadcasting
licenses from the FCC that are issued for terms of up to eight years. While in
the vast majority of cases such licenses are renewed by the FCC, there can be
no assurance that any of the stations' licenses will be renewed at their
expiration dates, or that renewals, if granted, will not include conditions or
qualifications that could adversely affect the Company's operations. In
addition, the Communications Act and FCC rules restrict alien ownership and
voting of capital stock of, and participations in the affairs of the Company.
Moreover, laws, regulations and policies may be changed significantly over
time and there can be no assurance that such changes will not have a material
adverse affect on the Company's business, financial condition and results of
operations.
 
  After giving effect to the Offering, Scott K. Ginsburg will hold less than
50.0% of the combined voting power of the Company. See "--Influence by
Principal Stockholder." As a result, a holder of the Company's Class A Common
Stock who holds or acquires an "attributable" interest in the Company may
violate the FCC's multiple ownership rules or cross-interest rules if such
holder also has an "attributable" interest (or, in some cases a "meaningful"
non-attributable interest) in other television or radio stations, or in daily
newspapers, depending on the number and location of those radio or television
stations or daily newspapers. Such a stockholder may also be restricted in the
companies in which such stockholder may invest. Under the FCC's attribution
rules, a stockholder of the Company will generally be attributed with
ownership of radio stations owned by the Company (and therefore deemed to hold
an "attributable" interest in the Company) if such stockholder directly or
indirectly holds 5.0% or more of combined voting power of the Company's Common
Stock (or 10.0% or more of such voting power in the case of insurance
companies, investment companies, bank trust departments and certain other
"passive investors" that hold stock for "investment purposes"). If an
"attributable" stockholder of the Company violates any of the FCC's multiple
ownership or cross-ownership rules, the Company may be unable to obtain from
the FCC one or more authorizations needed to conduct its radio station
business, may be unable to obtain FCC consents for future acquisitions and may
be required to divest such of its authorizations as may be necessary to comply
with the FCC's multiple ownership and cross-interest rules. For additional
information regarding the FCC's attribution, multiple ownership and cross-
interest rules, see the Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 31, 1995 (incorporated herein by reference) under the
caption "Regulation of Radio Broadcasting Industry--Ownership Matters."
 
  The 1996 Act, which amended the Communications Act in a number of important
respects, has created significant new opportunities for radio broadcasters,
but also has created uncertainties as to how the FCC and the courts will
enforce and interpret the 1996 Act. Although the 1996 Act eliminated the
national ownership ceiling previously applicable to radio broadcasters and
also loosened restrictions previously applicable to ownership within single
markets, significant restrictions remain on permitted levels of local
ownership. In markets with 45 or more stations, ownership is limited to eight
stations, no more than five of which can be FMs or AMs; in markets with 30-44
stations, ownership is capped at seven stations, no more than four of which
can be FMs or AMs; in markets with 15-29 stations, ownership is limited to six
stations, no more than four of
 
                                      12
<PAGE>
 
which can be FMs or AMs; and in markets with 14 or fewer stations, ownership
is limited to no more than 50% of the market's total and no more than three
AMs or FMs. In order to comply with these limitations, the Company has agreed
in the contract relating to the acquisition of WPNT-FM to dispose of one FM
station in Chicago on or prior to March 15, 1997 and in the contract relating
to the WDAS-AM/FM Transaction to dispose of one FM station in Philadelphia by
May 1, 1997. The Company has filed applications with the FCC to transfer WEJM-
FM in Chicago and WFLN-FM in Philadelphia to two separate trusts through which
the Company would retain the economic interest in such stations, but no
control, pending the sale of such stations by the trusts. Compliance with the
FCC's multiple ownership rules is expected to cause the Company and other
radio broadcasters to forego acquisition opportunities that they might
otherwise wish to pursue. Compliance with these rules by third parties may
also have a significant impact on the Company as, for example, in precluding
the consummation of swap transactions that would cause such third parties to
violate multiple ownership rules.
 
Influence by the Principal Stockholder
 
  Upon consummation of the Offering, Scott K. Ginsburg, the Principal
Stockholder, as beneficial owner of all Class B Common Stock, will hold
approximately 47.8% of the outstanding combined voting power of all classes of
the Common Stock, approximately 44.4% of such combined voting power after
giving effect to the conversion of all shares of the Company's Convertible
Preferred Stock, and 43.3% of the outstanding combined voting power after
giving effect to the conversion of all of the Convertible Preferred Stock and
the exercise of all outstanding employee and director stock options (46.8%,
43.5% and 42.5%, respectively, if the underwriters' over-allotment option is
exercised in full). Each share of the Class A Common Stock has one vote on all
matters submitted to a vote of the holders of the Common Stock, whereas each
share of the Company Class B Common Stock generally has ten votes. As a result
of his voting power, the Principal Stockholder will have substantial influence
on all matters submitted to a vote of the holders of Company Stock, including
the election of directors. The voting power of the Principal Stockholder may
have the effect of discouraging certain types of transactions involving an
actual or potential change of control of the Company, including transactions
in which the holders of the Class A Common Stock might otherwise receive a
premium for their shares over then-current market prices.
 
Dependence on Key Personnel
 
  The Company's business is dependent upon the performance of certain key
individuals, including Scott K. Ginsburg, its Chairman and Chief Executive
Officer; James de Castro, its President and Chief Operating Officer; and
Matthew E. Devine, its Chief Financial Officer. The loss of the services of
Mr. Ginsburg, Mr. de Castro or Mr. Devine could have a material and adverse
effect on the Company. In addition, an event of default under the Senior
Credit Facility and the Senior Note Agreement would occur if any two of Mr.
Ginsburg, Mr. de Castro or Mr. Devine were to cease to be employed by the
Company in senior executive capacities and replacements satisfactory to the
lenders representing two-thirds of the commitments thereunder were not found
within ninety days following the occurrence of such event.
 
Competitive Nature of Radio Broadcasting
 
  The radio broadcasting industry is a highly competitive business. The
success of each of the Company's stations is dependent, to a significant
degree, upon its audience ratings and share of the overall advertising revenue
within its market. The Company's stations compete for listeners and
advertising revenue directly with other radio stations, as well as with other
media, within their respective markets. The Company also competes with other
broadcasting operators for acquisition opportunities, and prices for radio
stations in major markets have increased significantly in recent periods. As
the pace of consolidation in the radio broadcasting industry accelerates,
certain competitors are emerging which may have larger portfolios of major
market radio stations, greater ability to deliver large audiences to
advertisers and more access to capital resources than does the Company. The
Company's audience ratings and market share are subject to change and any
adverse change in a particular market could have a material and adverse effect
on the revenue of the Company's stations located in that market. There can be
no assurance that any one of the Company's stations will be able to maintain
or increase its current audience ratings or advertising revenue market share.
 
                                      13
<PAGE>
 
  The radio broadcasting industry is also subject to competition from new
media technologies that are being developed or introduced, such as the
delivery of audio programming by cable television systems, direct broadcast
satellite ("DBS") systems and other digital audio broadcasting formats to
local and national audiences. In addition, the FCC has allocated spectrum to
and currently is preparing the service rules for a new satellite-delivered
Digital Audio Radio Service ("DARS"). These actions may result in the
introduction of several new national or regional satellite radio services. The
Company cannot predict at this time the effect, if any, that any such new
technologies may have on the radio broadcasting industry.
 
History of Net Losses
 
  The Company and its subsidiaries have historically experienced, on a
consolidated basis, net losses, principally as a result of significant
interest charges, certain non-recurring expenses and depreciation and
amortization charges relating to the acquisition of radio broadcasting
stations. The Company's net loss attributable to common stockholders for the
years ended December 31, 1993, 1994, 1995 and the six months ended June 30,
1996 was $44.3 million, $8.4 million, $10.7 million and $18.9 million,
respectively. The acquisition of radio broadcasting stations is an integral
part of the Company's operating strategy and the Company expects that
amortization charges and interest expenses relating to past and possible
future acquisitions of radio broadcasting stations will continue to have a
significant adverse effect on the Company's reported net income (loss).
 
  After giving pro forma effect to the BPI Acquisition, the 1995 Offering, the
Pyramid Acquisition, the Other Completed Transactions, the Pending
Transactions, the Financing Transaction and the Offering and the application
of estimated net proceeds therefrom, net loss attributable to common
stockholders would have been $76.1 million and $37.6 million for the twelve
months ended December 31, 1995 and the six months ended June 30, 1996,
respectively.
 
Uncertainty as to Market Price of the Class A Common Stock
 
  Because the market price of the Class A Common Stock is subject to
fluctuation, the market value of the shares of the Class A Common Stock may
increase or decrease prior to and following the consummation of the Offering.
There can be no assurance that at or after the consummation of the Offering
the shares of the Class A Common Stock will trade at the prices at which such
shares have traded in the past. The prices at which the Class A Common Stock
trades after the consummation of the Offering may be influenced by many
factors, including the liquidity of the Class A Common Stock, investor
perceptions of the Company and the radio broadcasting industry, the operating
results of the Company and its subsidiaries, the Company's dividend policy,
possible future changes in regulation of the radio broadcasting industry and
general economic and market conditions.
 
Dilution
 
  Persons purchasing shares of Class A Common Stock at the offering price will
incur immediate dilution in net tangible book value per share of Common Stock.
As of June 30, 1996, after giving effect to the Other Completed Transactions
and the Pending Transactions, the Company had an adjusted consolidated
negative net tangible book value of approximately $1,130.6 million, or $34.11
per share of Common Stock. "Net Tangible Book Value" per share represents the
total amount of tangible assets of the Company, less the total amount of
liabilities of the Company, divided by the number of shares of Common Stock
outstanding (including for this purpose the assumed conversion of the
Company's Convertible Preferred Stock into shares of Class A Common Stock but
excluding shares of Class A Common Stock issuable upon exercise of outstanding
employee and director stock options). After giving effect to the Other
Completed Transactions, the Pending Transactions, the Financing Transaction
and the sale of 9,000,000 shares of Class A Common Stock offered hereby at the
public offering price of $30.625 per share, after deducting underwriting
discounts and commissions and estimated offering expenses, the Company's
adjusted consolidated negative net tangible book value at June 30, 1996, would
have been $866.2 million, or $20.56 per share of Common Stock. This represents
an immediate increase in net tangible book value of $13.55 per share to
existing stockholders and an immediate dilution of $51.19 per share to new
investors purchasing shares in this Offering. "Dilution" per share represents
the difference between the price per share to be paid by the new investors and
the pro forma consolidated negative net tangible book value per share at June
30, 1996.
 
                                      14
<PAGE>
 
                                CAPITALIZATION
 
  The following table sets forth (i) the actual capitalization of the Company
at June 30, 1996 and (ii) such capitalization as adjusted to give effect to
the Other Completed Transactions, the Pending Transactions, the Financing
Transaction and the sale of 9,000,000 shares of Class A Common Stock offered
hereby at the public offering price of $30.625 and the application of the net
proceeds therefrom. See "Use of Proceeds" and "Unaudited Pro Forma Condensed
Combined Financial Statements."
 
<TABLE>
<CAPTION>
                                                       AS OF JUNE 30, 1996
                                                     -------------------------
                                                     (DOLLARS IN THOUSANDS)
                                                                  PRO FORMA
                                                       ACTUAL    AS ADJUSTED
                                                     ----------  -------------
<S>                                                  <C>         <C>
Long-term debt(1):
  Senior Credit Facility............................ $  542,000  $   880,127(2)
  Senior Notes......................................     12,000       12,000
                                                     ----------  -----------
    Total long-term debt............................    554,000      892,127
Stockholders' equity:
  Convertible Preferred Stock (6,000,000 shares
   authorized; 1,610,000 shares issued and
   outstanding).....................................     80,500       80,500
  Class A Common Stock ($0.01 par value; 75,000,000
   shares authorized; 24,994,929 shares issued and
   outstanding; 33,994,929 pro forma as
   adjusted)(3).....................................        249          339
  Class B Common Stock ($0.01 par value; 4,500,000
   shares authorized; 3,116,066 shares issued and
   outstanding).....................................         31           31
  Additional paid-in capital........................    317,823      582,106
  Accumulated deficit...............................   (112,409)    (112,409)
                                                     ----------  -----------
    Total stockholders' equity......................    286,194      550,567
                                                     ----------  -----------
      Total capitalization.......................... $  840,194  $ 1,442,694
                                                     ==========  ===========
</TABLE>
- --------
(1) Includes current portion of long-term debt of $29,250 and excludes capital
    lease obligations of $626 at June 30, 1996 which are classified as other
    liabilities in the historical financial statements.
(2) Includes borrowings of $625,000 under the Senior Credit Facility as
    presently in effect. To consummate all of the Pending Transactions it will
    be necessary for the Company to (i) replace the Senior Credit Facility
    with a new, expanded credit facility or (ii) sell non-core assets or
    obtain debt or equity financing from other sources. See "Prospectus
    Summary--Recent Developments" and "Risk Factors--Possible Non-consummation
    of Pending Transactions."
(3) The Class A Common Stock outstanding excludes (i) 5,030,455 shares of
    Class A Common Stock issuable upon conversion of the Convertible Preferred
    Stock, which is convertible into Class A Common Stock at a price of $16.00
    per share and which became callable by the Company after August 16, 1996,
    (ii) 1,521,173 shares of Class A Common Stock that may be issued from time
    to time upon the exercise of vested employee and director stock options
    having exercise prices ranging from $.01 to $23.33 per share, (iii)
    190,500 shares of Class A Common Stock that may be issued from time to
    time upon exercise of currently unvested employee and director stock
    options having exercise prices ranging from $23.91 to $26.75 per share and
    (iv) 355,065 shares of Class A Common Stock issuable upon exercise of
    options authorized but not yet granted under the Company's employee and
    director stock option plans.
 
                                      15
<PAGE>
 
                                USE OF PROCEEDS
 
  The net proceeds to the Company from the sale of the shares of Class A
Common Stock offered hereby, after deducting underwriting discounts and
commissions and the estimated expenses of the Offering, are estimated to be
$264.4 million. All of such net proceeds will be used to repay borrowings
outstanding under the Senior Credit Facility. As of October 15, 1996, a total
of $570.5 million in borrowings was outstanding under the Senior Credit
Facility and the effective interest rate thereon was approximately 7.25%.
Borrowings under the Senior Credit Facility have been used to finance
acquisitions, including the Pyramid Acquisition and the KYLD-FM Acquisition,
and for working capital purposes. Borrowings under the Senior Credit Facility
bear interest at a floating rate based on the participating banks' prime rate
or Eurodollar rate, plus an incremental rate. Upon repayment of such
borrowings, the amount repaid may be subsequently reborrowed for general
corporate purposes (including financing of the Pending Transactions), subject
to compliance with certain conditions. The Company is actively engaged in
negotiations regarding the Financing Transaction, which involves the
establishment of a new, expanded credit facility that would replace the Senior
Credit Facility. The Company expects that amounts available under the Senior
Credit Facility and amounts potentially available under a new, expanded credit
facility will be used to finance the Pending Transactions as well as future
acquisitions. See "Risk Factors--Possible Non-consummation of Pending
Transactions". Other potential sources of financing for future acquisitions
include cash flow from operations, additional debt or equity financings, the
sale of non-core assets or a combination of those methods. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations--
Liquidity and Capital Resources" and Notes 4 and 7(a) of the Company's
Consolidated Financial Statements included in the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 1995, incorporated herein by
reference, for additional information concerning the Senior Credit Facility.
 
                      PRICE RANGE OF CLASS A COMMON STOCK
 
  The Class A Common Stock is listed on The Nasdaq National Market under the
symbol "EVGM." The following table sets forth for the periods indicated the
high and low closing sale prices per share as reported on The Nasdaq National
Market. The closing sale prices have been adjusted retroactively for the
three-for-two stock split, effected in the form of a stock dividend, paid on
August 26, 1996 to stockholders of record at the close of business on August
19, 1996.
 
<TABLE>
<CAPTION>
                                                                   HIGH   LOW
                                                                  ------ ------
<S>                                                               <C>    <C>
TWELVE MONTHS ENDED DECEMBER 31, 1994:
  First Quarter.................................................. $12.33 $ 7.83
  Second Quarter.................................................  12.33   8.00
  Third Quarter..................................................  12.17  10.17
  Fourth Quarter.................................................  12.17  10.33
TWELVE MONTHS ENDED DECEMBER 31, 1995:
  First Quarter.................................................. $12.00 $ 9.33
  Second Quarter.................................................  18.00  10.67
  Third Quarter..................................................  23.75  17.17
  Fourth Quarter.................................................  21.33  15.92
TWELVE MONTHS ENDED DECEMBER 31, 1996:
  First Quarter.................................................. $24.50 $16.83
  Second Quarter.................................................  29.50  21.83
  Third Quarter..................................................  33.25  25.74
  Fourth Quarter(1)..............................................  32.25  30.63
</TABLE>
 
   On October 14, 1996, there were 122 holders of record of the Class A Common
Stock.
- --------
(1)Data presented for the period October 1, 1996 through October 16, 1996.
 
                                      16
<PAGE>
 
                                DIVIDEND POLICY
 
  The Company intends to retain future earnings for use in its business and
does not anticipate paying any cash dividends on shares of its Common Stock in
the foreseeable future. The Company is currently subject to restrictions under
terms of the Senior Credit Facility and the Senior Note Agreement that limit
the amount of cash dividends that may be paid on its Common Stock. The Company
may pay cash dividends on its Common Stock in the future only if certain
financial tests set forth in the Senior Credit Facility and the Senior Note
Agreement are met and only if it fulfills its obligations to pay dividends to
the holders of its preferred stock. See "Description of Common Stock--
Dividends."
 
          UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL STATEMENTS
 
  The following unaudited pro forma condensed combined financial statements
are presented using the purchase method of accounting for all acquisitions
including the BPI Acquisition, the Pyramid Acquisition, the KYLD-FM
Acquisition and the Pending Transactions and reflect (i) the combination of
consolidated historical financial data of the Company, BPI, Pyramid, station
KYLD-FM and the stations to be acquired in the Pending Transactions and (ii)
elimination of the consolidated historical data of the stations sold in the
Buffalo Dispositions and of the Charlotte stations being swapped or sold in
the Philadelphia/Charlotte Transaction. The unaudited pro forma condensed
combined balance sheet data at June 30, 1996 presents adjustments for the
following transactions as if each had occurred at June 30, 1996: (i) the Other
Completed Transactions, (ii) the Pending Transactions, (iii) the Financing
Transaction and (iv) the Offering and the application of estimated net
proceeds therefrom. The unaudited pro forma condensed combined statement of
operations data for the twelve months ended December 31, 1995 and the six
months ended June 30, 1996 present adjustments for the following transactions
as if each had occurred on January 1, 1995: (i) the BPI Acquisition, (ii) the
1995 Offering, (iii) the Pyramid Acquisition, (iv) the Other Completed
Transactions, (v) the Pending Transactions, (vi) the Financing Transaction and
(vii) the Offering and the application of estimated net proceeds therefrom.
 
  In the opinion of Company management, all adjustments have been made that
are necessary to present fairly the pro forma data.
 
  The unaudited pro forma condensed combined financial statements should be
read in conjunction with the respective financial statements and related notes
thereto of the Company, BPI, Pyramid (and its predecessor), WEDR, Inc.,
Century Chicago Broadcasting, L.P., WJLB/WMXD, Detroit, KYLD-FM (A Division of
Crescent Communications, L.P.), WDAS AM/FM (station owned and operated by
Beasley FM Acquisition Corp.) and KKSF-FM/KDFC-FM and AM (A Division of the
Brown Organization), all of which are incorporated by reference into this
Prospectus. See "Incorporation of Certain Documents by Reference." These
unaudited pro forma condensed combined financial statements are presented for
illustrative purposes only and are not necessarily indicative of the results
of operations or financial position that would have been achieved had the
transactions reflected therein been consummated as of the dates indicated, or
of the results of operations or financial position for any future dates or
periods.
 
  The unaudited pro forma condensed combined financial statements do not
reflect the dispositions of one FM station in Chicago and one FM station in
Philadelphia that the Company is required to effect in order to comply with
the FCC's multiple ownership rules. See "Risk Factors--Radio Broadcasting
Industry Subject to Federal Regulation."
 
                                      17
<PAGE>
 
                                  THE COMPANY
 
     UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET AT JUNE 30, 1996
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                     PRO FORMA
                                         PRO FORMA                                ADJUSTMENTS FOR
                                      ADJUSTMENTS FOR  PRO FORMA                    THE PENDING
                                         THE OTHER    ADJUSTMENTS     COMPANY PRO  TRANSACTIONS      COMPANY
                           COMPANY       COMPLETED      FOR THE        FORMA AS    AND FINANCING    PRO FORMA
                          HISTORICAL   TRANSACTIONS    OFFERING        ADJUSTED     TRANSACTION      COMBINED
                          ----------  --------------- -----------     ----------- ---------------   ----------
<S>                       <C>         <C>             <C>             <C>         <C>               <C>
ASSETS:
Current assets..........  $  77,148       $   --       $     --        $  77,148     $    --        $   77,148
Assets held for sale....     32,000       (32,000)(3)        --              --           --               --
Property and equipment,
 net....................     46,293           584 (2)        --           46,877       10,877 (15)      57,754
Intangible assets, net..    779,237        43,416 (2)        --          822,653      594,123 (15)   1,416,776
Other assets............     21,866        (5,000)(2)        --           16,866       (9,500)(15)       7,366
                          ---------       -------      ---------       ---------     --------       ----------
    Total assets........  $ 956,544       $ 7,000      $     --        $ 963,544     $595,500       $1,559,044
                          =========       =======      =========       =========     ========       ==========
LIABILITIES AND
 STOCKHOLDERS' EQUITY:
Liabilities
Current portion of long-
 term debt..............  $  29,250       $   --       $     --        $  29,250     $    --        $   29,250
Other current
 liabilities............     28,107           --             --           28,107          --            28,107
                          ---------       -------      ---------       ---------     --------       ----------
    Total current
     liabilities........     57,357           --             --           57,357          --            57,357
Long-term debt,
 excluding current
 portion................    524,750        39,000 (2)   (264,373)(12)    267,377      595,500 (15)     862,877
                                          (32,000)(3)
Other liabilities.......      1,497           --             --            1,497          --             1,497
Deferred Income Taxes...     86,746           --             --           86,746          --            86,746
                          ---------       -------      ---------       ---------     --------       ----------
    Total liabilities...    670,350         7,000       (264,373)        412,977      595,500        1,008,477
                          ---------       -------      ---------       ---------     --------       ----------
STOCKHOLDERS' EQUITY:
Convertible Preferred
 stock..................     80,500           --             --           80,500          --            80,500
Common stock............        280           --              90 (12)        370          --               370
Additional paid-in
 capital................    317,823           --         264,283 (12)    582,106          --           582,106
Accumulated deficit.....   (112,409)          --             --         (112,409)         --          (112,409)
                          ---------       -------      ---------       ---------     --------       ----------
    Total stockholders'
     equity.............    286,194           --         264,373         550,567          --           550,567
                          ---------       -------      ---------       ---------     --------       ----------
Total liabilities and
 stockholders' equity...  $ 956,544       $ 7,000      $     --        $ 963,544     $595,500       $1,559,044
                          =========       =======      =========       =========     ========       ==========
</TABLE>
 
   See accompanying notes to Unaudited Pro Forma Condensed Combined Financial
                                   Statements
 
                                       18
<PAGE>
 
                                  THE COMPANY
 
        UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                    FOR THE SIX MONTHS ENDED JUNE 30, 1996
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                             PRO FORMA
                                            ADJUSTMENTS                                               PRO FORMA
                                          FOR THE PYRAMID                                            ADJUSTMENTS
                                            ACQUISITION     PRO FORMA                   PENDING    FOR THE PENDING
                                PYRAMID    AND THE OTHER   ADJUSTMENTS    COMPANY PRO TRANSACTIONS  TRANSACTIONS      COMPANY
                     COMPANY   HISTORICAL    COMPLETED       FOR THE       FORMA AS    HISTORICAL   AND FINANCING    PRO FORMA
                    HISTORICAL  1/1-1/17   TRANSACTIONS     OFFERING       ADJUSTED   1/1-6/30(16)   TRANSACTION     COMBINED
                    ---------- ---------- ---------------  -----------    ----------- ------------ ---------------   ---------
<S>                 <C>        <C>        <C>              <C>            <C>         <C>          <C>               <C>
CONSOLIDATED
STATEMENT OF
OPERATIONS DATA:
Gross revenues....   $144,614    $2,301        $2,151 (4)    $  --         $149,066     $38,329       $    --        $ 187,395
 Less: agency
 commissions......    (18,252)     (230)         (349)(4)                   (18,831)     (4,802)           --          (23,633)
                     --------    ------       -------        ------        --------     -------       --------       ---------
Net revenues......    126,362     2,071         1,802           --          130,235      33,527            --          163,762
Station operating
expenses excluding
depreciation and
amortization......     80,313     1,692         1,681 (4)       --           83,686      19,990            --          103,676
Depreciation and
amortization......     44,012       519           749 (4)       --           47,732         864         22,904 (17)     71,500
                                                2,452 (5)
Corporate general
and administrative
expenses..........      3,198       123           256 (4)       --            3,220       2,787         (2,787)(18)      3,220
                                                 (357)(6)
                     --------    ------       -------        ------        --------     -------       --------       ---------
Operating income
(loss)............     (1,161)     (263)       (2,979)          --           (4,403)      9,886        (20,117)        (14,634)
Interest expense..     19,027       343         1,094 (4)    (9,584)(13)     10,891       3,250         18,681 (19)     33,619
                                                   11 (8)                                                  797 (20)
Other (income)
expense, net......         12        (5)          (97)(4)       --              (90)         42            --              (48)
                     --------    ------       -------        ------        --------     -------       --------       ---------
Income (loss)
before income
taxes.............    (20,200)     (601)       (3,987)        9,584         (15,204)      6,594        (39,595)        (48,205)
Income tax expense
(benefit).........     (3,705)      --         (2,988)(10)    2,588 (10)     (4,105)       (368)        (8,542)(10)    (13,015)
                     --------    ------       -------        ------        --------     -------       --------       ---------
Net income (loss).    (16,495)     (601)         (999)        6,996         (11,099)      6,962        (31,053)        (35,190)
Preferred stock
dividends.........      2,415       --            --            --            2,415         --             --            2,415
                     --------    ------       -------        ------        --------     -------       --------       ---------
Income (loss)
attributable to
common
stockholders......   $(18,910)   $ (601)      $  (999)       $6,996        $(13,514)    $ 6,962       $(31,053)      $ (37,605)
                     ========    ======       =======        ======        ========     =======       ========       =========
Loss per common
share before
extraordinary item
(14)..............   $  (0.67)      --            --            --         $  (0.36)        --             --        $   (1.01)
                     ========                                              ========                                  =========
Weighted average
common shares
outstanding (14)..     28,070       --            --          9,000          37,070         --             --           37,070
OTHER FINANCIAL
DATA:
Broadcast cash
flow..............   $ 46,049    $  379       $   121        $  --         $ 46,549     $13,537       $    --        $  60,086
</TABLE>
 
  See accompanying notes to Unaudited Pro Forma Condensed Combined Financial
                                  Statements
 
                                       19
<PAGE>
 
                                  THE COMPANY
 
        UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                 FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1995
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                                      PRO FORMA
                                                     ADJUSTMENTS
                                                    FOR THE 1995
                                                    OFFERING, THE                                                 PRO FORMA
                                                         BPI                                                      ADJUSTMENT
                                                    ACQUISITION,                                                   FOR THE
                                                     THE PYRAMID                                                   PENDING
                                                     ACQUISITION                                      PENDING    TRANSACTIONS
                                 BPI      PYRAMID   AND THE OTHER       PRO FORMA        COMPANY   TRANSACTIONS      AND
                    COMPANY   HISTORICAL HISTORICAL   COMPLETED        ADJUSTMENTS      PRO FORMA   HISTORICAL    FINANCING
                   HISTORICAL  1/1-5/12  1/1-12/31  TRANSACTIONS     FOR THE OFFERING  AS ADJUSTED 1/1-12/31(16) TRANSACTION
                   ---------- ---------- ---------- -------------    ----------------  ----------- ------------- ------------
<S>                <C>        <C>        <C>        <C>              <C>               <C>         <C>           <C>
CONSOLIDATED
STATEMENT OF
OPERATIONS DATA:
Gross revenues..    $186,365   $21,689    $ 75,858    $    113 (4)       $    --        $284,025      $88,291      $    --
Less agency
commissions.....     (23,434)   (2,630)     (9,135)       (284)(4)            --         (35,483)     (11,235)          --
                    --------   -------    --------    --------           --------       --------      -------      --------
Net revenues....     162,931    19,059      66,723        (171)               --         248,542       77,056           --
Station
operating
expenses
excluding
depreciation and
amortization....      97,674    14,078      41,261          60 (4)            --         153,073       48,826           --
Depreciation and
amortization....      47,005     3,087      11,038         510 (4)            --          94,848        4,425        45,861 (17)
                                                        33,208 (5)
Corporate
general and
administrative
expenses........       4,475     1,465       4,890         549 (4)            --           5,175        4,968        (4,968)(18)
                                                        (6,204)(6)
Merger and
equity plan
expenses........         --        --       10,932     (10,932)(7)            --             --           --            --
                    --------   -------    --------    --------           --------       --------      -------      --------
Operating income
(loss)..........      13,777       429      (1,398)    (17,362)               --          (4,554)      18,837       (40,893)
Interest
expense.........      19,199     2,724       9,289       2,368 (4)        (19,828)(13)    23,515        7,743        37,632 (19)
                                                         9,763 (8)                                                    2,475 (20)
Other (income)
expense, net....         236       --          930      (1,370)(9)            --            (204)        (165)          --
                    --------   -------    --------    --------           --------       --------      -------      --------
Income (loss)
before income
taxes...........      (5,658)   (2,295)    (11,617)    (28,123)            19,828        (27,865)      11,259       (81,000)
Income tax
expense
(benefit).......         192       --          --      (13,069)(10)         5,354 (10)    (7,523)         158       (18,988)(10)
                    --------   -------    --------    --------           --------       --------      -------      --------
Net income
(loss)..........      (5,850)   (2,295)    (11,617)    (15,054)            14,474        (20,342)      11,101       (62,012)
Preferred stock
dividends.......       4,830       --        7,169      (7,169)(11)           --           4,830          --            --
                    --------   -------    --------    --------           --------       --------      -------      --------
Income (loss)
attributable to
common
stockholders....    $(10,680)  $(2,295)   $(18,786)   $ (7,885)          $ 14,474       $(25,172)     $11,101      $(62,012)
                    ========   =======    ========    ========           ========       ========      =======      ========
Loss per common
share before
extraordinary
item(14)........    $  (0.52)      --          --          --                 --        $  (0.68)         --            --
                    ========                                                            ========
Weighted average
common shares
outstanding (14).     20,721       --          --        7,313 (14)         9,000         37,034          --            --
OTHER FINANCIAL
DATA:
Broadcast cash
flow............    $ 65,257   $ 4,981    $ 25,462    $   (231)          $    --        $ 95,469      $28,230      $    --
<CAPTION>
                   COMPANY PRO
                      FORMA
                    COMBINED
                   -----------
<S>                <C>
CONSOLIDATED
STATEMENT OF
OPERATIONS DATA:
Gross revenues..    $372,316
Less agency
commissions.....     (46,718)
                   -----------
Net revenues....     325,598
Station
operating
expenses
excluding
depreciation and
amortization....     201,899
Depreciation and
amortization....     145,134
Corporate
general and
administrative
expenses........       5,175
Merger and
equity plan
expenses........         --
                   -----------
Operating income
(loss)..........     (26,610)
Interest
expense.........      71,365
Other (income)
expense, net....        (369)
                   -----------
Income (loss)
before income
taxes...........     (97,606)
Income tax
expense
(benefit).......     (26,353)
                   -----------
Net income
(loss)..........     (71,253)
Preferred stock
dividends.......       4,830
                   -----------
Income (loss)
attributable to
common
stockholders....    $(76,083)
                   ===========
Loss per common
share before
extraordinary
item(14)........    $  (2.05)
                   ===========
Weighted average
common shares
outstanding (14).     37,034
OTHER FINANCIAL
DATA:
Broadcast cash
flow............    $123,699
</TABLE>
 
  See accompanying notes to Unaudited Pro Forma Condensed Combined Financial
                                  Statements
 
                                       20
<PAGE>
 
     NOTES TO UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL STATEMENTS
 
                   (TABLES IN THOUSANDS, EXCEPT SHARE DATA)
 
  (1) BASIS OF PRESENTATION. The purchase method of accounting has been used
in the preparation of the unaudited pro forma condensed combined financial
statements. Under this method of accounting, the aggregate purchase price is
allocated to assets acquired and liabilities assumed based on their estimated
fair values. For purposes of the unaudited pro forma condensed combined
financial statements, the purchase prices of Pyramid, KYLD-FM and the stations
to be acquired in the Pending Transactions have been allocated to the fair
value of net assets acquired by Company management based primarily on
information furnished by management of Pyramid, the seller of KYLD-FM and the
sellers of the stations to be acquired in the Pending Transactions,
respectively. The final allocation of the respective purchase price of the
Pyramid Acquisition, the KYLD-FM Acquisition and the stations to be acquired
in the Pending Transactions will not be determined until a reasonable time
after consummation of such transactions and will be based on a complete
evaluation of the assets acquired and liabilities assumed. Accordingly, the
information presented herein may differ from the final purchase price
allocation.
 
  The Company acquired WKLB-FM in May of 1996, and the preliminary allocation
of the assets acquired and liabilities assumed are reflected in the Company's
June 30, 1996 historical balance sheet. The Company has agreed to exchange
WKLB-FM for Washington D.C. station WGAY-FM in one of the Pending
Transactions. The final allocation of the assets and liabilities assumed in
such exchange will not be determined until a reasonable period of time after
consummation of the exchange, and will be based on a complete evaluation of
the assets acquired and liabilities assumed.
 
  Data on station operating income excluding depreciation and amortization and
corporate general and administrative expense (commonly referred to as
broadcast cash flow), although not calculated in accordance with generally
accepted accounting principles, is widely used in the broadcast industry as a
measure of a company's operating performance. Nevertheless, this measure
should not be considered in isolation or as a substitute for operating income,
cash flows from operating activities or any other measures for determining
operating performance or liquidity that is calculated in accordance with
generally accepted accounting principles. Broadcast cash flow does not take
into account the Company's debt service requirements and other commitments
and, accordingly, broadcast cash flow is not necessarily indicative of amounts
that may be available for dividends, reinvestment in the Company's business or
other discretionary uses.
 
ADJUSTMENTS TO UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET RELATED TO
THE OTHER COMPLETED TRANSACTIONS
 
  (2) Reflects the aggregate purchase price of KYLD-FM as follows:
 
<TABLE>
<CAPTION>
                    PROPERTY AND
                     EQUIPMENT,  INTANGIBLE ASSETS,   DECREASE IN   INCREASE IN LONG-
   PURCHASE PRICE      NET(A)          NET(B)       OTHER ASSETS(C)     TERM DEBT
   --------------   ------------ ------------------ --------------- -----------------
   <S>              <C>          <C>                <C>             <C>
      $44,000           $584          $43,416           $5,000           $39,000
</TABLE>
- --------
(a) The Company has assumed that historical balances of net property and
    equipment approximate fair value for the preliminary allocation of the
    purchase price. The Company did not assume the working capital accounts of
    the acquired station.
(b) The Company, on a preliminary basis, has allocated the $43,416 of
    intangible assets to broadcast licenses, noncompetition agreements and
    other identifiable intangible assets. This preliminary allocation and the
    estimated average eleven-year life used for pro forma amortization expense
    are based on historical information from prior acquisitions. The Company
    expects to definitively allocate the purchase price within a reasonable
    time after consummation of the KYLD-FM Acquisition when a complete
    evaluation of the assets and liabilities of KYLD-FM can be performed.
(c) Represents funds placed in escrow which were used to fund a portion of the
    purchase price.
 
 
                                      21
<PAGE>
 
  (3) Reflects the sales proceeds from the disposition of Buffalo radio
stations WHTT-FM and WHTT-AM for $19,500 and WSJZ-FM for $12,500. These radio
stations are accounted for as assets held for sale as of June 30, 1996. The
net proceeds of $32,000 are used to reduce outstanding borrowings under the
Senior Credit Facility. No gain or loss was recognized by the Company as a
result of these dispositions.
 
ADJUSTMENTS TO UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENTS OF OPERATIONS
RELATED TO THE 1995 OFFERING, THE BPI ACQUISITION, THE PYRAMID ACQUISITION AND
THE OTHER COMPLETED TRANSACTIONS
 
  (4) Reflects the results of operations for San Francisco radio station KYLD-
FM for the twelve months ended December 31, 1995 and the period from January
1, 1996 to April 30, 1996 and eliminates the results of operations of Buffalo
radio stations WHTT-FM, WHTT-AM and WSJZ-FM contained in the Pyramid
historical results for the twelve months ended December 31, 1995 and the
period from January 1, 1996 to January 17, 1996. Net revenues and station
operating expenses (excluding depreciation and amortization) for KYLD-FM for
the period May 1, 1996 to June 30, 1996 are included in the historical results
of the Company as the time brokerage agreement relating to KYLD-FM began May
1, 1996. The results of operations for WHTT-FM, WHTT-AM and WSJZ-FM for the
period January 18, 1996 to June 30, 1996 have been excluded from the Company's
consolidated statement of operations for the six months ended June 30, 1996 in
accordance with accounting for the stations as assets held for sale.
 
<TABLE>
<CAPTION>
                               TWELVE MONTHS ENDED              SIX MONTHS ENDED
                                DECEMBER 31, 1995                JUNE 30, 1996
                          ------------------------------ ---------------------------------
                           KYLD-FM   BUFFALO     NET      KYLD-FM      BUFFALO     NET
                          HISTORICAL STATIONS ADJUSTMENT HISTORICAL    STATIONS ADJUSTMENT
                          ---------- -------- ---------- ----------    -------- ----------
<S>                       <C>        <C>      <C>        <C>           <C>      <C>
Gross revenues..........   $ 6,140    $6,027   $   113    $ 2,308        $157    $2,151
Less: agency
 commissions............      (964)     (680)     (284)      (363)        (14)     (349)
                           -------    ------   -------    -------        ----    -------
Net revenues............     5,176     5,347      (171)     1,945         143      1,802
Station operating
 expenses excluding
 depreciation and
 amortization...........     4,331     4,271        60      1,885         204      1,681
Depreciation and
 amortization...........     1,481       971       510        749         --         749
Corporate general and
 administrative expense.       549       --        549        256         --         256
                           -------    ------   -------    -------        ----    -------
Operating income (loss).    (1,185)      105    (1,290)      (945)        (61)      (884)
Interest expense........     2,368       --      2,368      1,094         --       1,094
Other (income) expense,
 net....................       --        --        --         (97)(a)     --         (97)
                           -------    ------   -------    -------        ----    -------
Income (loss) before
 income taxes...........   $(3,553)   $  105   $(3,658)   $(1,942)       $(61)   $(1,881)
                           =======    ======   =======    =======        ====    =======
</TABLE>
- --------
(a) Reflects the elimination of payments made by the Company to Crescent
    Communications, L.P. of $500 pursuant to a time brokerage agreement for
    the period from May 1, 1996 through June 30, 1996.
 
  (5) Reflects incremental amortization related to the BPI Acquisition, the
Pyramid Acquisition and the KYLD-FM Acquisition and is based on the allocation
of the total consideration as follows:
<TABLE>
<CAPTION>
                                                   TWELVE MONTHS    SIX MONTHS
                                                       ENDED           ENDED
                                                 DECEMBER 31, 1995 JUNE 30, 1996
                                                 ----------------- -------------
<S>                                              <C>               <C>
Amortization expense for the period from
 January 1, 1995 to May 12, 1995 on $264,650
 additional intangible assets related to the
 BPI Acquisition, which includes $234,938 of
 intangible assets and $29,712 resulting from
 the recognition of deferred tax liabilities,
 amortized on a straight-line basis over a
 weighted average period of 11 years...........       $ 9,022
Less: historical BPI amortization expense......        (2,315)
                                                      -------
BPI adjustment for net increase in amortization
 expense.......................................       $ 6,707
                                                      =======
Amortization expense for the twelve months
 ended December 31, 1995 and for the period
 from January 1, 1996 to January 17, 1996 on
 $355,995 additional intangible assets related
 to the Pyramid Acquisition, which includes
 $294,777 of intangible assets and $61,218
 resulting from the recognition of deferred tax
 liabilities, amortized on a straight-line
 basis over a weighted average period of 11
 years.........................................       $32,363         $1,528
Less: historical Pyramid amortization expense..        (8,529)          (409)
                                                      -------         ------
Pyramid adjustment for net increase in
 amortization expense..........................       $23,834         $1,119
                                                      =======         ======
Amortization expense for the twelve months
 ended December 31, 1995 and for the period
 from January 1, 1996 to June 30, 1996 on
 $43,416 additional intangible assets related
 to the KYLD-FM Acquisition amortized on a
 straight-line basis over a weighted average
 period of 11 years............................       $ 3,947         $1,973
Less: historical KYLD-FM amortization expense          (1,280)          (640)
                                                      -------         ------
KYLD-FM adjustment for net increase in
 amortization expense..........................       $ 2,667         $1,333
                                                      =======         ======
Total adjustment for net increase in
 amortization expense..........................       $33,208         $2,452
                                                      =======         ======
</TABLE>
 
                                      22
<PAGE>
 
  Historical depreciation expense, of BPI, Pyramid and KYLD-FM is assumed to
approximate depreciation expense on a pro forma basis. Actual amortization and
depreciation expense for Pyramid and KYLD-FM may differ based upon the final
allocation of the total consideration.
 
  (6) For 1995, reflects the elimination of duplicate BPI corporate expenses
for the period from January 1, 1995 to May 12, 1995 of $1,265, the elimination
of duplicate Pyramid corporate expenses of $4,390 and the elimination of
duplicate KYLD-FM corporate expenses of $549, totaling $6,204. For the six
months ended June 30, 1995, reflects the elimination of duplicate Pyramid
corporate expenses of $100 for the period from January 1, 1996 to January 17,
1996, and the elimination of duplicate KYLD-FM corporate expenses of $257,
totalling $357.
 
  (7) Reflects the elimination of merger and equity plan expenses incurred by
Pyramid in connection with the Pyramid Acquisition for the year ended December
31, 1995.
 
  (8) Reflects the adjustment to interest expense in connection with the
consummation of the 1995 Offering, the BPI Acquisition, the Pyramid
Acquisition and the Other Completed Transactions:
 
<TABLE>
<CAPTION>
                                                  TWELVE MONTHS    SIX MONTHS
                                                      ENDED           ENDED
                                                DECEMBER 31, 1995 JUNE 30, 1996
                                                ----------------- -------------
<S>                                             <C>               <C>
Interest expense on $184,000 additional bank
 borrowings for the period January 1, 1995 to
 May 12, 1995 (the Company borrowed $186,000
 on May 12, 1995 and shortly thereafter repaid
 $2,000 from available BPI cash) related to
 the BPI Acquisition at 7.5%..................       $ 5,175
Less: historical BPI interest expense.........        (2,724)
                                                     -------
Adjustment for net increase in interest
 expense......................................       $ 2,451
                                                     =======
Interest expense on $316,500 additional bank
 borrowings related to the Pyramid Acquisition
 at 7.5% for the twelve months ended December
 31, 1995 and 7.25% for the period January 1,
 1996 to January 17, 1996.....................       $23,738         $1,084
Less: historical Pyramid interest expense.....        (9,289)          (343)
                                                     -------         ------
Adjustment for net increase in interest
 expense......................................       $14,449         $  741
                                                     =======         ======
Interest expense on $12,000 additional bank
 borrowings ($44,000 additional bank
 borrowings offset by net proceeds of $32,000
 received in connection with the Buffalo
 Dispositions) related to the KYLD-FM
 Acquisition at 7.5% for the twelve months
 ended December 31, 1995 and 7.25% for the six
 months ended June 30, 1996...................       $   900         $  435
Less: historical interest expense paid on
 escrow funds.................................           --             (71)
Less: historical KYLD-FM interest expense.....        (2,368)        (1,094)
                                                     -------         ------
Adjustment for net decrease in interest
 expense......................................       $(1,468)        $ (730)
                                                     =======         ======
Reduction in interest expense on bank debt
 related to the application of the net
 proceeds of the 1995 Offering of $132,734 at
 7.5% for the period from January 1, 1995 to
 July 25, 1995................................       $(5,669)
                                                     =======
Total adjustment for net increase in interest
 expense......................................       $ 9,763         $   11
                                                     =======         ======
</TABLE>
 
  (9) Reflects the elimination of the Pyramid loss on forgiveness of employee
notes receivable of $568 and non-recurring other expenses of $802, totaling
$1,370 for the year ended December 31, 1995. The Pyramid employee notes
receivable were not assumed by the Company.
 
  (10) Reflects income tax benefit related to pro forma adjustments. The
adjustment to income taxes reflects the application of the estimated effective
tax rate on a pro forma basis to income (loss) before income taxes for
historical and pro forma adjustment amounts. Income tax benefit reflects the
recognition of deferred tax assets to the extent such assets can be realized
through future reversals of existing taxable temporary differences.
 
 
                                      23
<PAGE>
 
  (11) Reflects elimination of preferred stock dividends and accretion to
redemption value of Pyramid preferred stock for the year ended December 31,
1995 as such stock was redeemed in connection with the Pyramid Acquisition.
 
ADJUSTMENTS TO UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL STATEMENTS
RELATED TO THE OFFERING
 
  (12) Reflects the issuance of 9,000,000 shares of Class A Common Stock at
the public offering price of $30.625 per share and the application of the
estimated net proceeds therefrom to reduce bank debt as follows:
 
<TABLE>
     <S>                                                               <C>
     Shares to be issued..............................................    9,000
     Assumed public offering price per share.......................... $ 30.625
                                                                       ========
     Gross proceeds to the Company.................................... $275,625
     Less underwriting discount and estimated offering expenses.......  (11,252)
                                                                       --------
     Estimated net proceeds to the Company used to repay bank debt.... $264,373
                                                                       ========
     Increase in additional paid in capital........................... $264,283
                                                                       ========
     Increase in Common Stock......................................... $     90
                                                                       ========
</TABLE>
 
  (13) Reflects the adjustment to interest expense for the repayment of long-
term debt in connection with the consummation of the Offering:
 
<TABLE>
<CAPTION>
                                            TWELVE MONTHS ENDED SIX MONTHS ENDED
                                             DECEMBER 31, 1995   JUNE 30, 1996
                                            ------------------- ----------------
<S>                                         <C>                 <C>
Decrease in long-term debt.................      $264,373           $264,373
Assumed interest rate......................           7.5%              7.25%
Decrease in interest expense...............      $(19,828)          $ (9,584)
</TABLE>
  (14) The pro forma combined loss per common share data is computed by
dividing pro forma loss attributable to common stockholders by the weighted
average common shares assumed to be outstanding. The calculation of pro forma
weighted average common shares outstanding for loss per common share excludes
(i) 5,030,455 shares of Class A Common Stock issuable upon conversion of the
Convertible Preferred Stock, which is convertible into Class A Common Stock at
a price of $16.00 per share and which became callable by the Company on August
16, 1996, (ii) 1,521,173 shares of Class A Common Stock that may be issued
from time to time upon the exercise of vested employee and director stock
options having exercise prices ranging from $.01 to $23.33 per share, (iii)
190,500 shares of Class A Common Stock that may be issued from time to time
upon exercise of currently unvested employee and director stock options having
exercise prices ranging from $23.91 to $26.75 per share and (iv) 355,065
shares of Class A Common Stock issuable upon exercise of options authorized
but not yet granted under the Company's employee and director stock option
plans.
 
  A summary of shares used in the pro forma combined loss per common share
calculation follows:
 
<TABLE>
<CAPTION>
                                           TWELVE MONTHS ENDED SIX MONTHS ENDED
                                            DECEMBER 31, 1995   JUNE 30, 1996
                                           ------------------- ----------------
<S>                                        <C>                 <C>
Historical weighted average shares
 outstanding..............................       20,721             28,070
Incremental weighted average shares
 relating to the
 BPI Acquisition..........................        2,042
Incremental weighted average shares
 relating to the
 1995 Offering............................        5,271
Shares relating to the Offering...........        9,000              9,000
                                                 ------             ------
Shares used in the pro forma combined
 earnings per share calculation...........       37,034             37,070
                                                 ======             ======
</TABLE>
 
 
                                      24
<PAGE>
 
ADJUSTMENTS TO UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET RELATED TO
THE PENDING TRANSACTIONS AND FINANCING TRANSACTION
 
  (15) Reflects the Pending Transactions as follows:
 
<TABLE>
<CAPTION>
                                                                                           INCREASE
                                                                                         (DECREASE) IN
                         PURCHASE   PROPERTY AND    INTANGIBLE ASSETS, DECREASE IN OTHER   LONG-TERM
      ACQUISITION         PRICE   EQUIPMENT, NET(A)       NET(B)           ASSETS(C)        DEBT(D)
      -----------        -------- ----------------- ------------------ ----------------- -------------
<S>                      <C>      <C>               <C>                <C>               <C>
WWWW-FM/WDFN-AM......... $ 30,000      $ 1,173           $ 28,827           $1,500         $ 28,500
WWRC-AM(e)..............   22,500        2,283             20,217              --            22,500
WEDR-FM.................   65,000          781             64,219            3,000           62,000
WPNT-FM.................   73,750          745             73,005            5,000           68,750
WJLB-FM/WMXD-FM.........  168,000        1,102            166,898              --           168,000
WFLN-FM.................   37,750          522             37,228              --            37,750
KKSF-FM/KDFC-FM/AM......  115,000        2,211            112,789              --           115,000
WDAS-FM/AM..............  103,000        2,060            100,940              --           103,000
WUSL-FM/WIOQ-FM(f)......      --           --             (10,000)             --           (10,000)
                         --------      -------           --------           ------         --------
Total................... $615,000      $10,877           $594,123           $9,500         $595,500
                         ========      =======           ========           ======         ========
</TABLE>
- --------
(a) The Company has assumed that historical balances of net property and
    equipment approximate fair value for the preliminary allocation of the
    purchase prices. The Company will not assume the working capital accounts
    of the acquired stations.
(b) The Company, on a preliminary basis, has allocated the $594,123 of
    intangible assets to broadcast licenses, noncompetition agreements and
    other identifiable intangible assets. This preliminary allocation and the
    estimated average eleven-year life used for pro forma amortization expense
    are based on historical information from prior acquisitions. The Company
    expects to definitively allocate the purchase price within a reasonable
    time after consummation of the Pending Transactions when a more complete
    evaluation of the acquired assets and assumed liabilities can be
    performed.
(c) Represents funds used to pre-fund a portion of the purchase prices. In the
    case of the acquisition of WWWW-FM/WDFN-AM and WEDR-FM the funds were
    placed in escrow; in the case of the acquisition of WPNT-FM, the funds
    were paid to the seller in exchange for the option to purchase the
    station. Does not include a total of $10,500 of escrow deposits made in
    connection with certain of the Pending Transactions after June 30, 1996 or
    a $5,000 letter of credit issued for the benefit of the seller in
    connection with the WDAS-AM/FM Transaction.
(d) The unaudited pro forma condensed combined balance sheet does not reflect
    the write-off as an extraordinary item of the unamortized balance of
    deferred loan fees of $7,749 at June 30, 1996 and does not reflect an
    estimate of the new loan fees to be incurred in connection with the
    Financing Transaction because any such adjustments would be immaterial.
(e) The Company has agreed to swap Detroit station WQRS-FM (which the Company
    is acquiring for $32,000 from Secret) to Greater Media in exchange for
    Washington, D.C. station WWRC-AM and $9,500 in cash. The net purchase
    price to the Company of WWRC-AM is therefore $22,500.
(f) The Company has entered into a binding letter of intent to swap five of
    its six Charlotte stations for Philadelphia stations WUSL-FM and WIOQ-FM
    and to sell its remaining Charlotte station, WNKS-FM, for $10,000 in cash.
    The net proceeds of $10,000 are applied to repay long-term debt. In
    accordance with generally accepted accounting principles, the historical
    asset balances of the Charlotte stations, less the $10,000 sales proceeds,
    represent the Company's asset basis in WUSL-FM and WIOQ-FM.
 
                                      25
<PAGE>
 
ADJUSTMENTS TO UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENTS OF OPERATIONS
RELATED TO THE PENDING TRANSACTIONS AND FINANCING TRANSACTION
 
  (16) The detail of the historical financial data of the stations to be
acquired or disposed of in the Pending Transactions for the year ended
December 31, 1995 and the six months ended June 30, 1996 has been obtained
from the historical financial statements of the respective stations and is
summarized below:
 
<TABLE>
<CAPTION>
                   WWWW-FM/   WGAY-FM/                         WJLB-FM/              WUSL-FM/   KKSF-FM/                CHARLOTTE
                   WDFN-AM    WWRC-AM    WEDR-FM    WPNT-FM    WMXD-FM    WFLN-FM    WIOQ-FM   KDFC-FM/AM    WDAS-FM/AM  STATIONS
                  HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL    HISTORICAL HISTORICAL
                  1/1-12/31  1/1-12/31  1/1-12/31  1/1-12/31  1/1-12/31  1/1-12/31  1/1-12/31  1/1-12/31     1/1-12/31  1/1-12/31
                  ---------- ---------- ---------- ---------- ---------- ---------- ---------- ----------    ---------- ----------
<S>               <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>           <C>        <C>
TWELVE MONTHS
ENDED DECEMBER
31, 1995
Gross revenues..   $ 8,937    $10,705    $ 9,555    $ 8,806    $21,585     $4,036    $16,599    $13,739       $14,510    $(20,181)
Less: agency
commissions.....    (1,041)    (1,310)    (1,281)    (1,206)    (2,669)      (482)    (2,010)    (1,773)       (1,897)      2,434
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Net revenues....     7,896      9,395      8,274      7,600     18,916      3,554     14,589     11,966        12,613     (17,747)
Station
operating
expenses
excluding
depreciation and
amortization....     7,191      8,518      3,564      6,527      8,308      1,744      9,197      7,087 (a)     7,840     (11,150)
Depreciation and
amortization....       376        410         49        217      2,475        277      1,331      2,283         2,640     (5,633)
Corporate
general and
administrative
expenses........       --         781      1,454        180        625        975        508        --            445         --
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Operating income
(loss)..........       329       (314)     3,207        676      7,508        558      3,553      2,596         1,688        (964)
Interest
expense.........       --         --         --       1,177      1,658        691      3,369        796            52         --
Other (income)
expense.........        36         60        (22)       --         --        (216)         5        (53)           25         --
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Income (loss)
before income
taxes...........       293       (374)     3,229       (501)     5,850         83        179      1,853         1,611        (964)
Income tax
expense
(benefit).......       --         (55)       --         --         186         27        --         --            --          --
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Net income
(loss)..........   $   293    $  (319)   $ 3,229    $  (501)   $ 5,664     $   56    $   179    $ 1,853       $ 1,611    $   (964)
                   =======    =======    =======    =======    =======     ======    =======    =======       =======    ========
<CAPTION>
                   WWWW-FM/   WGAY-FM/                         WJLB-FM/              WUSL-FM    KKSF-FM                 CHARLOTTE
                   WDFN-AM    WWRC-AM    WEDR-FM    WPNT-FM    WMXD-FM    WFLN-FM    WIOQ-FM   KDFC-FM/AM    WDAS-FM/AM  STATIONS
                  HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL HISTORICAL    HISTORICAL HISTORICAL
                   1/1-2/14   1/1-6/16   1/1-6/30   1/1-6/30   1/1-6/30   1/1-6/30   1/1-6/30   1/1-6/30      1/1-6/30   1/1-6/30
                  ---------- ---------- ---------- ---------- ---------- ---------- ---------- ----------    ---------- ----------
<S>               <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>           <C>        <C>
SIX MONTHS ENDED
JUNE 30, 1996
Gross revenues..   $   855    $ 3,264    $ 4,852    $ 3,623    $10,887     $1,875    $ 9,045    $ 7,742       $ 7,189    $(11,003)
Less: agency
commissions.....      (102)      (409)      (652)      (501)    (1,319)      (202)    (1,056)      (979)         (981)      1,399
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Net revenues....       753      2,855      4,200      3,122      9,568      1,673      7,989      6,763         6,208      (9,604)
Station
operating
expenses
excluding
depreciation and
amortization....       822      3,493      1,711      3,280      4,170        755      4,677      3,593 (a)     3,302      (5,813)
Depreciation and
amortization....        14        314         18        112      1,211        139        761      1,177         1,308      (4,190)
Corporate
general and
administrative
expenses........       --         477        885         90        277        488        260        --            310         --
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Operating income
(loss)..........       (83)    (1,429)     1,586       (360)     3,910        291      2,291      1,993         1,288         399
Interest
expense.........       --         --                    637        683        --       1,667        238            25         --
Other (income)
expense.........       --           5        (15)       --         --         --         --          (4)           56         --
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Income (loss)
before income
taxes...........       (83)    (1,434)     1,601       (997)     3,227        291        624      1,759         1,207         399
Income tax
expense
(benefit).......       --        (453)       --         --          85        --         --         --            --          --
                   -------    -------    -------    -------    -------     ------    -------    -------       -------    --------
Net income
(loss)..........   $   (83)   $  (981)   $ 1,601    $  (997)   $ 3,142     $  291    $   624    $ 1,759       $ 1,207    $    399
                   =======    =======    =======    =======    =======     ======    =======    =======       =======    ========
<CAPTION>
                     TOTAL
                    PENDING
                  TRANSACTIONS
                   1/1-12/31
                  ------------
<S>               <C>
TWELVE MONTHS
ENDED DECEMBER
31, 1995
Gross revenues..    $88,291
Less: agency
commissions.....    (11,235)
                  ------------
Net revenues....     77,056
Station
operating
expenses
excluding
depreciation and
amortization....     48,826
Depreciation and
amortization....      4,425
Corporate
general and
administrative
expenses........      4,968
                  ------------
Operating income
(loss)..........     18,837
Interest
expense.........      7,743
Other (income)
expense.........       (165)
                  ------------
Income (loss)
before income
taxes...........     11,259
Income tax
expense
(benefit).......        158
                  ------------
Net income
(loss)..........    $11,101
                  ============
<CAPTION>
                     TOTAL
                    PENDING
                  TRANSACTIONS
                    1/1-6/30
                  ------------
<S>               <C>
SIX MONTHS ENDED
JUNE 30, 1996
Gross revenues..    $38,329
Less: agency
commissions.....     (4,802)
                  ------------
Net revenues....     33,527
Station
operating
expenses
excluding
depreciation and
amortization....     19,990
Depreciation and
amortization....        864
Corporate
general and
administrative
expenses........      2,787
                  ------------
Operating income
(loss)..........      9,886
Interest
expense.........      3,250
Other (income)
expense.........         42
                  ------------
Income (loss)
before income
taxes...........      6,594
Income tax
expense
(benefit).......       (368)
                  ------------
Net income
(loss)..........    $ 6,962
                  ============
</TABLE>
- ----
(a) The historical financial data of KKSF-FM/KDFC-FM/AM do not include the
    effect of participation agreement compensation expenses which will be paid
    upon consummation of the sale of the stations to a key employee as a
    result of the appreciation in the value of KKSF-FM/KDFC-FM/AM's net
    assets. Such amounts will not impact the continuing operations of the
    Company and amounted to $1,405 for the twelve months ended December 31,
    1995 and $1,364 for the six months ended June 30, 1996.
 
                                       26
<PAGE>
 
  (17) Reflects incremental amortization related to the Pending Transactions
and is based on the allocation of the total consideration as follows:
 
<TABLE>
<CAPTION>
                                                   TWELVE MONTHS    SIX MONTHS
                                                       ENDED           ENDED
                                                 DECEMBER 31, 1995 JUNE 30, 1996
                                                 ----------------- -------------
<S>                                              <C>               <C>
Amortization expense on $594,123 additional
 intangible assets amortized on a straight-line
 basis over a weighted average period of 11
 years.........................................       $54,011         $27,006
Less: historical amortization expense of the
 stations being acquired in the Pending
 Transactions..................................        (8,150)         (4,102)
                                                      -------         -------
Adjustment for net increase in amortization
 expense.......................................       $45,861         $22,904
                                                      =======         =======
</TABLE>
 
  Historical depreciation expense of the stations to be acquired in the
Pending Transactions is assumed to approximate depreciation expense on a pro
forma basis. Actual amortization and depreciation expense may differ based
upon the final allocation of the total consideration.
 
  (18) Reflects the elimination of duplicate corporate expenses related to the
Pending Transactions.
 
  (19) Reflects the adjustment to interest expense for additional borrowings
in connection with the consummation of the Pending Transactions (without
giving effect to the adjustment in note 20):
 
<TABLE>
<CAPTION>
                                                  TWELVE MONTHS    SIX MONTHS
                                                      ENDED           ENDED
                                                DECEMBER 31, 1995 JUNE 30, 1996
                                                ----------------- -------------
<S>                                             <C>               <C>
Interest expense on $605,000 additional bank
 debt borrowing ($615,000 additional bank
 borrowings offset by expected net proceeds of
 $10,000 related to the Philadelphia/Charlotte
 Transaction) at 7.5% for the twelve months
 ended December 31, 1995 and 7.25% for the six
 months ended June 30, 1996....................      $45,375         $21,931
Less: historical interest expense of the
 stations being acquired in the Pending
 Transactions..................................       (7,743)         (3,250)
                                                     -------         -------
Adjustment for net increase in interest
 expense.......................................      $37,632         $18,681
                                                     =======         =======
</TABLE>
 
  (20) Reflects the adjustment to interest expense in connection with the
purchase of WKLB-FM and its subsequent exchange for WGAY-FM:
 
<TABLE>
<CAPTION>
                                                  TWELVE MONTHS    SIX MONTHS
                                                      ENDED           ENDED
                                                DECEMBER 31, 1995 JUNE 30, 1996
                                                ----------------- -------------
<S>                                             <C>               <C>
Interest expense on $33,000 of bank borrowings
 at 7.5% for the twelve months ended December
 31, 1995 and 7.25% for the six months ended
 June 30, 1996.................................      $2,475          $1,196
Less: historical interest expense (May 1,
 1996--June 30, 1996)..........................         --             (399)
                                                     ------          ------
Adjustment for net increase in interest
 expense.......................................      $2,475          $  797
                                                     ======          ======
</TABLE>
 
                                      27
<PAGE>
 
                SELECTED CONSOLIDATED HISTORICAL FINANCIAL DATA
 
  The selected consolidated historical financial data presented below as of
December 31, 1994 and 1995 and for the years ended December 31, 1993, 1994 and
1995 have been derived from the annual audited consolidated financial
statements of the Company incorporated by reference into this Prospectus. The
selected consolidated historical financial data as of June 30, 1996 and for
the six months ended June 30, 1995 and 1996 have been derived from the
unaudited historical consolidated financial statements of the Company
incorporated by reference in this Prospectus. In the opinion of management of
the Company, the unaudited consolidated financial data reflect all
adjustments, which are of a normal recurring nature, necessary for a fair
presentation of the financial position and results of operations for the
unaudited periods. The historical results of operations for the six months
ended June 30, 1996, are not necessarily indicative of the results to be
expected for the full year. The selected consolidated historical financial
data presented below as of December 31, 1993 has been derived from annual
audited consolidated financial statements of the Company which are not
included or incorporated by reference in this Prospectus. The consolidated
historical financial results of the Company are not comparable from year to
year because of the acquisition and disposition of various radio stations by
the Company during the periods covered (See "Unaudited Pro Forma Condensed
Combined Financial Statements"). The foregoing data should be read in
conjunction with the historical consolidated financial statements of the
Company and the related notes thereto and "Management's Discussion and
Analysis of Financial Condition and Results of Operations," included in the
Company's Annual Report on Form 10-K for the year ended December 31, 1995 and
Quarterly Reports on Form 10-Q for the quarters ended March 31, 1996 and June
30, 1996, which are incorporated by reference in this Prospectus.
 
                 EVERGREEN MEDIA CORPORATION AND SUBSIDIARIES
                     (In thousands, except per share data)
 
<TABLE>
<CAPTION>
                                          HISTORICAL
                          -----------------------------------------------------
                                TWELVE MONTHS                    SIX MONTHS
                              ENDED DECEMBER 31,               ENDED JUNE 30,
                          ----------------------------------  -----------------
                            1993         1994         1995     1995      1996
                          --------     --------     --------  -------  --------
<S>                       <C>          <C>          <C>       <C>      <C>
STATEMENT OF OPERATIONS
 DATA:
Gross Revenue...........  $106,813     $125,478     $186,365  $77,338  $144,614
Net revenues............    93,504      109,516      162,931   67,405   126,362
Station operating
 expenses excluding
 depreciation and
 amortization...........    60,656       68,852       97,674   41,646    80,313
Depreciation and
 amortization...........    33,524       30,596       47,005   16,532    44,012
Corporate general and
 administrative
 expenses...............     2,378        2,672        4,475    1,695     3,198
Other nonrecurring
 costs(1)...............     7,002          --           --       --        --
                          --------     --------     --------  -------  --------
Operating income (loss).   (10,056)       7,396       13,777    7,532    (1,161)
Interest expense........    13,878       13,809       19,199    9,289    19,027
Other (income) expense,
 net(2).................    (3,185)      (6,452)         236      160        12
                          --------     --------     --------  -------  --------
Income (loss) before
 income taxes and
 extraordinary income...   (20,749)          39       (5,658)  (1,917)  (20,200)
Income tax expense
 (benefit)..............       --           --           192      545    (3,705)
                          --------     --------     --------  -------  --------
Income (loss) before
 extraordinary item.....   (20,749)          39       (5,850)  (2,462)  (16,495)
Extraordinary loss on
 early extinguishment of
 debt...................       --         3,585 (3)      --       --        --
                          --------     --------     --------  -------  --------
Net loss................   (20,749)      (3,546)      (5,850)  (2,462)  (16,495)
Preferred stock
 dividends..............     4,756        4,830        4,830    2,415     2,415
Accretion of redeemable
 preferred stock to
 mandatory redemption
 value, including
 $17,506 in 1993
 relating to
 early redemption.......    18,823 (4)      --           --       --        --
                          --------     --------     --------  -------  --------
Net loss attributable to
 common stockholders....  $(44,328)    $ (8,376)    $(10,680) $(4,877)  (18,910)
                          ========     ========     ========  =======  ========
Loss per common share
 before extraordinary
 item...................  $  (4.48)(4) $   (.37)    $   (.52) $ (0.33) $  (0.67)
                          ========     ========     ========  =======  ========
Net loss per common
 share..................  $  (4.48)(4) $   (.64)    $   (.52) $ (0.33) $  (0.67)
                          ========     ========     ========  =======  ========
Weighted average common
 shares outstanding(5)..     9,890       13,002       20,721   14,640    28,070
</TABLE>
 
 
                                      28
<PAGE>
 
<TABLE>
<CAPTION>
                                               HISTORICAL
                               ------------------------------------------------
                                      TWELVE MONTHS                SIX MONTHS
                                   ENDED DECEMBER 31,            ENDED JUNE 30,
                               -----------------------------     --------------
                                 1993      1994      1995             1996
                               --------  --------  ---------     --------------
<S>                            <C>       <C>       <C>           <C>
BALANCE SHEET DATA (AT PERIOD
 END):
Working capital..............  $  7,873  $ 15,952  $  30,556       $  19,791
Intangible assets net........   212,517   223,494    458,787         779,237
Total assets.................   283,505   297,990    552,347         956,544
Long-term debt (including
 current portion)............   152,000   174,000    201,000 (6)     554,000 (6)
Stockholders' equity.........   120,968   112,353    304,577         286,194
CASH FLOW DATA:
Net cash provided by
 operating activities........  $ 14,959  $ 19,880  $  40,387       $  17,365
Net cash used in investing
 activities..................   (76,163)  (32,928)  (192,112)       (365,969)
Net cash provided by
 financing activities........    62,043    11,683    153,939         347,051
OTHER FINANCIAL DATA:
Broadcast cash flow(7).......  $ 32,848  $ 40,664  $  65,257       $  46,049
</TABLE>
- --------
(1) Consists of a non-cash charge resulting from the grant of employee stock
    options prior to the Company's initial public offering.
 
(2) Includes gain on dispositions of assets of $3,392 and $6,991 in 1993 and
    1994, respectively.
 
(3) In connection with its debt refinancing in 1994, the Company wrote off the
    unamortized balance of deferred debt issuance costs of $3,585 as an
    extraordinary charge.
 
(4) Due to the early redemption of the Company's Series A and Junior
    Exchangeable Redeemable Preferred Stock in October 1993, a one-time
    accretion charge of approximately $17,506 was incurred which increased
    loss per common share for 1993 by $1.77.
 
(5) The calculation of weighted average common shares outstanding excludes
    common stock issuable upon the exercise of options and previously
    outstanding warrants due to their anti-dilutive effect on loss per common
    share.
 
(6) The current portion of the Company's long-term debt at December 31, 1995
    and June 30, 1996 was $4,000 and $29,250, respectively. Long term debt
    excludes capital lease obligations of $1,903, $1,547, $853 and $626 at
    December 31, 1993, 1994 and 1995 and June 30, 1996, respectively. Capital
    lease obligations are classified as other liabilities in the historical
    financial statements.
 
(7) Data on station operating income before depreciation and amortization
    expense and corporate general and administrative expenses (commonly
    referred to as broadcast cash flow), although not calculated in accordance
    with generally accepted accounting principles, is widely used in the
    broadcast industry as a measure of a company's operating performance.
    Nevertheless, this measure should not be considered in isolation or as a
    substitute for operating income, cash flows from operating activities or
    any other measure for determining the Company's operating performance or
    liquidity that is calculated in accordance with generally accepted
    accounting principles. Broadcast cash flow does not take into account the
    Company's debt service requirements and other commitments and,
    accordingly, broadcast cash flow is not necessarily indicative of amounts
    that may be available for dividends, reinvestment in the Company's
    business or other discretionary uses.
 
 
                                      29
<PAGE>
 
                                  THE COMPANY
 
GENERAL
 
  The Company owns and operates radio stations across the United States,
including stations in 11 of the nation's 12 largest radio markets (Los
Angeles, New York, Chicago, Dallas, San Francisco, Washington, D.C.,
Philadelphia, Houston, Boston, Detroit and Miami). Measured by gross revenue
after giving effect to announced transactions in the industry (including the
Pending Transactions), the Company is the nation's largest pure play radio
broadcasting company and the operator of the nation's second largest radio
broadcasting group.
 
  Assuming completion of all Pending Transactions and without giving effect to
two dispositions which are required to comply with the FCC's multiple
ownership rules, the Company's portfolio of stations will consist of 30 FM and
12 AM radio stations in 11 markets. After giving effect to the two required
dispositions, the portfolio will include superduopolies of five FM radio
stations in Chicago, San Francisco, Philadelphia and Detroit. The portfolio is
diversified in terms of format, target demographics, geographic location and
phase of development. Because of the size and geographic breadth of its
portfolio, the Company believes that it is not unduly reliant on the
performance of any one station or market. On a pro forma basis after giving
effect to the BPI Acquisition, the Pyramid Acquisition, the Other Completed
Transactions and the Pending Transactions (but without giving effect to the
two required dispositions described herein), the Company's Chicago operations
accounted for approximately 20.8% of the Company's consolidated gross revenues
and 16.5% of the Company's consolidated broadcast cash flow, the Company's
Detroit operations accounted for approximately 15.3% of the Company's
consolidated gross revenues and 17.7% of the Company's broadcast cash flow,
the Company's Philadelphia operations accounted for approximately 13.6% of the
Company's consolidated gross revenues and 13.9% of the Company's broadcast
cash flow and the Company's San Francisco operations accounted for
approximately 12.8% of the Company's consolidated gross revenues and 12.9% of
the Company's broadcast cash flow (in each case for the twelve months ended
December 31, 1995). Each of the Company's other markets accounted for less
than 10.0% of the Company's consolidated gross revenues and of the Company's
consolidated broadcast cash flow on a pro forma basis for the same period. The
Company believes that the diversity of its portfolio of radio stations helps
to insulate the Company from downturns in specific markets and changes in
musical tastes.
 
COMPANY STRATEGY
 
  The Company's strategy is to acquire and operate radio stations in the
nation's largest radio markets, focusing particularly on markets where the
Company has the opportunity to develop superduopolies, or clusters of as many
as five FM radio stations. The Company believes that its presence in major
markets provides significant advantages, including strengthening the Company's
reputation among advertisers and advertising agencies as well as increasing
the Company's ability to attract highly skilled management employees and
popular on-air talent.
 
  Operations. The Company uses a variety of techniques to maximize the
performance of its radio stations. These techniques are typically tailored to
fit the requirements of a particular market, but the Company's general
operational objective is to heighten a station's recognition in its market.
Depending on the market, the Company may employ one or more of a variety of
methods, including: developing new programming that responds to the needs of
the local market, hiring dynamic on-air personalities for key morning and
afternoon "drive" times, and engaging in creative promotional efforts designed
to create listener loyalty. In each of its markets, the Company seeks to
"institutionalize" its stations by hiring popular on-air talent and by using
promotional tie-ins with local community events. In implementing its operating
strategy, the Company emphasizes the use of an aggressive sales force, prudent
promotional spending and strict cost controls at each of its stations. In
1996, three of the Company's stations--KKBT-FM in Los Angeles, WKTU-FM in New
York and WRCX-FM in Chicago--were named "Station of the Year" in their
respective formats by Billboard Magazine, and in 1995 the Company was named
"Radio Group of the Year" by Duncan's Radio Comments.
 
  Each of the Company's stations is managed by a team of experienced
broadcasters who understand the musical tastes, demographics and competitive
opportunities of the particular market. The Company decentralizes station
operations and holds local management accountable for performance. Consistent
 
                                      30
<PAGE>
 
with this approach, local management develops an annual operating budget in
conjunction with corporate management. A general manager of a station receives
additional compensation if his or her station meets or exceeds the operating
targets established through the budget process. Likewise, a station's general
sales manager receives a bonus for surpassing revenue targets, and its program
director is rewarded for improving ratings in the targeted listening audience.
 
  Corporate management oversees and controls station spending and is
responsible for long-range planning, establishing company policies, and
allocating resources. The Company has implemented local sales reporting
systems at each of its stations to provide local and corporate management with
timely information about station operations. Corporate management imposes
strict financial reporting requirements and budget limitations.
 
  The Company believes that retaining managers and key employees is important
and prides itself on its low employee turnover. This low turnover results in
part from the Company's emphasis on finding experienced, self-motivated
managers who are rewarded for performance and on maintaining a comfortable,
creative work environment. The Company believes that this entrepreneurial
approach has made it a highly desirable employer in the radio broadcasting
industry and has significantly enhanced the Company's ability to attract
skilled employees, management and on-air talent.
 
  Acquisitions. The Company's strategy is to acquire and operate radio
stations in the nation's largest radio markets, focusing particularly on
markets where the Company has the opportunity to assemble FM superduopolies of
as many as five FM radio stations. In evaluating potential acquisition
candidates in its target markets, the Company seeks to identify
underperforming radio stations or groups of stations that have strong
broadcast signals. The Company typically analyzes whether the broadcasting
signal of a target station is strong enough to ensure satisfactory market
penetration, and uses programming and demographic research to determine
whether the target station appeals, or can be made to appeal, to market
segments that are both sought by advertisers and not well-served by other
stations in the market. After acquiring a station, the Company seeks to
improve broadcast cash flow by such means as improving marketing, reducing
station operating expenses or combining operations with an existing station or
stations operated by the Company in the same market. See "Prospectus Summary--
Recent Developments."
 
  Future acquisitions, including the Pending Transactions, are subject to the
Communications Act and the rules of the FCC, review under the HSR Act and the
availability of financing. The Company anticipates that it would fund any such
future acquisitions through funds generated from operations, additional
borrowings under the Senior Credit Facility or pursuant to a new, expanded
credit facility, possible dispositions of non-core assets, additional debt or
equity financing, or a combination of those methods. There can be no
assurance, however, that any such funds or financing will be available or, if
available, on favorable terms.
 
RECENT DEVELOPMENTS
 
  Since January 1, 1996, the Company has acquired 14 radio stations for $393.5
million and has disposed of three radio stations for $32.0 million. In
addition, the Company has entered into binding contracts to acquire an
additional 13 radio stations for $615.0 million and has agreed to swap or sell
a total of eight stations (including one of the stations that the Company has
agreed to acquire) in exchange for four other stations and $10.0 million in
cash. As of October 15, 1996, seven of the stations to be acquired in the
Pending Transactions were being operated by the Company under time brokerage
agreements. There can be no assurance that the Pending Transactions will be
consummated. Consummation of each Pending Transaction is subject to various
conditions, including approval from the FCC, review under the HSR Act and
either the establishment of a new, expanded credit facility in the Financing
Transaction or the availability of other sources of financing. To date, only
FCC approval of the pending acquisition of WEDR-FM in Miami has been obtained.
The Company believes that FCC approval of the other Pending Transactions will
be forthcoming in the ordinary course, but there can be no assurance that this
will be the case. See "Risk Factors--Possible Non-consummation of the Pending
Transactions." For additional information relating to these transactions, see
"Prospectus Summary--Recent Developments."
 
                                      31
<PAGE>
 
BROADCAST PROPERTIES
 
  The following table sets forth selected information with respect to the
Company's portfolio of radio stations.
 
<TABLE>
<CAPTION>
                                                                                                                 TOTAL
                                                                                                                NUMBER
                                                                                                                  OF
                                                                                                               STATIONS
                                                                                                     STATION    RANKED
                                                                                                     RANKING   IN TARGET  EXPIR-
                                             RANKING OF                                                IN        DEMO-    ATION
                                             STATION'S                                  TARGET       TARGET    GRAPHICS  DATE OF
                                             MARKET BY                                   DEMO-        DEMO-       IN       FCC
      MARKET(1)        STATION(2)  FREQUENCY REVENUE(4)        STATION FORMAT          GRAPHICS    GRAPHICS(6) MARKET(6) LICENSES
      ---------        ----------  --------- ---------- ---------------------------- ------------- ----------- --------- --------
<S>                    <C>         <C>       <C>        <C>                          <C>           <C>         <C>       <C>
Los Angeles, CA        KKBT-FM      92.3 MHz      1     Urban Contemporary           Women 18-34         2         44     12/97
New York, NY           WKTU-FM     103.5 MHz      2     Rhythmic Contemporary Hits   Persons 25-54       1         44      6/98
Chicago, IL            WLUP-FM      97.9 MHz      3     Hot Personality              Men 25-54           4         43     12/96
Chicago, IL            WMVP-AM      1000 KHz      3     Sports/Talk                  Men 25-54          22         43     12/96
Chicago, IL            WRCX-FM     103.5 MHz      3     Album Rock                   Men 18-34           1         43     12/96
Chicago, IL            WVAZ-FM     102.7 MHz      3     Black Adult                  Women 25-54         3         43     12/96
Chicago, IL            WEJM-FM     106.3 MHz      3     Hip Hop                      Persons 18-34      12         43     12/96
Chicago, IL            WEJM-AM       950 KHz      3     Hip Hop                      Persons 18-34      12         43     12/96
Chicago, IL            WNUA-FM      95.5 MHz      3     Contemporary Jazz            Persons 25-54       5         43     12/96
Chicago, IL            WPNT-FM*    100.3 MHz      3     Adult Contemporary           Women 25-54         6         43     12/96
Dallas, TX             KSKY-AM       660 KHz      4     Inspirational                N/M               N/M        N/M      8/97
San Francisco, CA      KIOI-FM     101.3 MHz      5     Adult Contemporary           Women 25-54         1         50     12/97
San Francisco, CA      KMEL-FM     106.1 MHz      5     Contemporary Hits            Persons 18-34       1         53     12/97
San Francisco, CA      KYLD-FM     107.7 MHz      5     Contemporary Hits            Persons 18-34       2         53     12/97
San Francisco, CA      KKSF-FM*    103.7 MHz      5     Contemporary Jazz            Persons 25-54       2         50     12/97
San Francisco, CA      KDFC-FM*    102.1 MHz      5     Classical                    Persons 35-64      10         50     12/97
San Francisco, CA      KDFC-AM*(3)  1220 KHz      5     Children's                   N/M               N/M        N/M     12/97
Washington, D.C.       WTOP-AM      1500 KHz      6     News/Sports                  Men 25-54           1         35     10/02
Washington, D.C.       WASH-FM      97.1 MHz      6     Adult Contemporary           Women 25-54         2         35     10/02
Washington, D.C.       WGAY-FM*     99.5 MHz      6     Adult Contemporary           Persons 35-64      15         28     10/02
Washington, D.C.       WWRC-AM*      980 KHz      6     News/Talk                    Persons 35-64      16         28     10/02
Philadelphia, PA       WYXR-FM     104.5 MHz      7     Adult Contemporary           Women 18-49         3         32      8/98
Philadelphia, PA       WJJZ-FM     106.1 MHz      7     Contemporary Jazz            Persons 35-54       7         32      8/98
Philadelphia, PA       WUSL-FM*     98.9 MHz      7     Urban Contemporary           Women 18-34         1         24      8/98
Philadelphia, PA       WIOQ-FM*    102.1 MHz      7     Contemporary Hit Radio/Dance Women 18-34         2         24      8/98
Philadelphia, PA       WFLN-FM*     95.7 MHz      7     Classical                    Persons 35-64      13         32      8/98
Philadelphia, PA       WDAS-FM*    105.3 MHz      7     Urban Contemporary           Persons 25-54       1         32      8/98
Philadelphia, PA       WDAS-AM*     1480 KHz      7     Gospel                       N/M               N/M        N/M      8/98
Houston, TX            KTRH-AM       740 KHz      8     News/Sports                  Men 25-54           4         30      8/97
Houston, TX            KLOL-FM     101.1 MHz      8     Album Rock                   Men 18-34           1         30      8/97
Boston, MA             WJMN-FM      94.5 MHz      9     Contemporary Hits            Women 18-24         2         36      4/98
Boston, MA             WXKS-FM     107.9 MHz      9     Contemporary Hits            Women 25-34         1         36      4/98
Boston, MA             WXKS-AM      1430 KHz      9     Nostalgia                    Women 45-54        14         36      4/98
Detroit, MI            WKQI-FM      95.5 MHz     11     Adult Contemporary           Women 25-54         4         29     10/03
Detroit, MI            WNIC-FM     100.3 MHz     11     Adult Contemporary           Women 25-54         1         29     10/03
Detroit, MI            WDOZ-AM(3)   1310 KHz     11     Children's                   N/M               N/M        N/M     10/03
Detroit, MI            WJLB-FM*     97.9 MHz     11     Urban Contemporary           Persons 18-34       1         29     10/03
Detroit, MI            WMXD-FM*     92.3 MHz     11     Black Adult                  Persons 25-54       9         29     10/96
Detroit, MI            WWWW-FM*    106.7 MHz     11     Country                      Women 25-54         5         29     10/03
Detroit, MI            WDFN-AM*     1130 KHz     11     Sports/Talk                  Men 25-49          17         28     10/03
Miami-Ft. Lauderdale,
 FL.                   WVCG-AM      1080 KHz     12     Brokered(5)                  N/M               N/M        N/M      2/03
Miami-Ft. Lauderdale,
 FL.                   WEDR-FM*     99.1 MHz     12     Urban Contemporary           Persons 25-54       1         37      2/03
Charlotte, NC          WPEG-FM+     97.9 MHz     30     Urban Contemporary           Persons 18-34       1         25     12/02
Charlotte, NC          WBAV-AM+     1600 KHz     30     Urban Adult                  Persons 25-54      20         26     12/02
Charlotte, NC          WBAV-FM+    101.9 MHz     30     Black Contemporary Hits      Persons 25-54       5         26     12/02
Charlotte, NC          WNKS-FM+     95.1 MHz     30     Contemporary Hits            Persons 18-34       3         27     12/02
Charlotte, NC          WRFX-FM+     99.7 MHz     30     Classic Rock                 Men 18-49           1         37     12/02
Charlotte, NC          WFNZ-AM+      610 KHz     30     Sports                       Men 18-49          15         37     12/02
</TABLE>
- -------
 * Indicates station to be acquired in a Pending Transaction.
 + Indicates station to be disposed in a Pending Transaction.
(1) Actual city of license may differ from metropolitan market served in
    certain cases.
(2) Does not include WKLB-FM in Boston (now known as WROR-FM), which the
    Company acquired on May 3, 1996 and which the Company has agreed to
    exchange for WGAY-FM in Washington, D.C.
 
                                      32
<PAGE>
 
(3) This station is operated by a third party under a time brokerage
    agreement.
(4) Ranking of principal radio market served by the station among all U.S.
    radio broadcast markets by aggregate 1995 gross radio broadcasting revenue
    as reported by James H. Duncan, Duncan's Radio Market Guide (1996 ed.).
(5) The Company sells airtime on this station to third parties for broadcast
    of specialty programming on a variety of topics.
(6) Information derived from The Arbitron Company, Spring 1996, Los Angeles,
    New York, Chicago, San Francisco, Washington, D.C., Philadelphia, Houston,
    Boston, Detroit, Miami and Charlotte Local Market Reports for the Target
    Demographics specified for listening Monday to Sunday, 6:00 a.m. to
    midnight. Copyright, The Arbitron Company.
N/M: Not meaningful.
 
                          DESCRIPTION OF COMMON STOCK
 
  The Company's authorized common stock consists of 75,000,000 shares of Class
A Common Stock, par value $0.01 per share (the "Class A Common Stock"),
25,028,466 of which were issued and outstanding as of October 1, 1996 and
4,500,000 shares of Class B Common Stock, par value $0.01 per share (the
"Class B Common Stock"), 3,116,066 of which were issued and outstanding as of
October 1, 1996. The Class A Common Stock and Class B Common Stock are
sometimes collectively referred to herein as "Common Stock."
 
  The rights of holders of Class A and Class B Common Stock are identical
except for voting and conversion rights. The shares of Common Stock currently
outstanding are, and the shares of Class A Common Stock offered hereby will
be, upon issuance, validly issued, fully paid and nonassessable.
 
DIVIDENDS
 
  Holders of shares of Common Stock are entitled to receive such dividends as
may be declared by the Board of Directors of the Company out of funds legally
available for such purpose. No dividend may be declared or paid in cash or
property on any share of any class of Common Stock unless simultaneously the
same dividend is declared or paid on each share of the other class of Common
Stock. Under the terms of the Senior Credit Facility, the Senior Note
Agreement and the instrument governing the Convertible Preferred Stock, the
Company is restricted in the amount of cash dividends it may pay on the Common
Stock.
 
  The Company has not declared or paid any dividends with respect to the
Common Stock, and it is not anticipated that the Company will pay any cash
dividends in the foreseeable future. See "Dividend Policy."
 
VOTING RIGHTS
 
  Holders of shares of Common Stock vote as a single class on all matters
submitted to a vote of the stockholders, except as otherwise provided by law.
Each share of Class A Common Stock is entitled to one vote and each share of
Class B Common Stock entitled to ten votes, except with respect to any
proposed "going private" transaction between the Company and the Principal
Stockholder. Holders of Common Stock are not entitled to cumulative votes in
the election of directors.
 
  All classes of Common Stock will vote as a single class with respect to any
proposed "going private" transaction with the Principal Stockholder, and each
share of Common Stock will be entitled to one vote
 
                                      33
<PAGE>
 
in any such vote. The Principal Stockholder will be able to exercise a
substantial influence on any proposed "going private" transaction between the
Company and himself. However, the Principal Stockholder does not have a
present intention to effect a "going private" transaction, and there is no
agreement between the Principal Stockholder and any other stockholder as to
how they would vote their shares of Common Stock if any such transaction were
proposed in the future.
 
  Under Delaware law, the affirmative vote of the holders of a majority of the
outstanding shares of any class of Common Stock is required to approve any
amendment to the Certificate of Incorporation of the Company that would
increase or decrease the aggregate number of authorized shares of any class,
increase or decrease the par value of the shares of any class, or modify or
change the powers, preferences or special rights of the shares of any class so
as to affect such class adversely.
 
LIQUIDATION RIGHTS
 
  Upon liquidation, dissolution, or winding-up of the Company, the holders of
Class A Common Stock are entitled to share ratably with the holders of Class B
Common Stock in all assets available for distribution after payment in full of
creditors and the holders of preferred stock.
 
TRANSFER AGENT
 
  The Bank of New York serves as the Transfer Agent and Registrar for the
Class A Common Stock.
 
ALIEN OWNERSHIP
 
  The Company's Certificate of Incorporation restricts the ownership and
voting of the Company's capital stock, including its Common Stock, in
accordance with the Communications Act and the rules of the FCC, to prohibit
ownership of more than 25% of the Company's outstanding capital stock (or
control of more than 25% of the voting power it represents) by or for the
account of aliens, foreign governments, or non-U.S. corporations or
corporations otherwise subject to control by such persons or entities. The
Certificate of Incorporation also prohibits any transfer of the Company's
capital stock that would cause the Company to violate this prohibition. In
addition, the Certificate of Incorporation authorizes the Board of Directors
of the Company to adopt such provisions as its deems necessary to enforce
these prohibitions.
 
OTHER PROVISIONS
 
  Each share of Class B Common Stock is convertible at any time, at the option
of its holder, into one share of Class A Common Stock. The Class B Common
Stock will convert automatically into Class A Common Stock, and thereby lose
its special voting rights, if such Class B Common Stock is sold or otherwise
transferred to any person or entity other than certain specified affiliates of
the Principal Stockholder.
 
  The holders of Common Stock are not entitled to preemptive or similar
rights. The shares of Common Stock are not subject to redemption or a sinking
fund. In any merger, consolidation or business combination, the consideration
to be received per share by holders of Class A Common Stock must be identical
to that received by holders of Class B Common Stock, except that in any such
transaction in which shares of Common Stock are distributed, such shares may
differ as to voting rights to the extent that voting rights now differ among
the classes of Common Stock. No class of Common Stock may be subdivided,
consolidated, reclassified or otherwise changed unless concurrently the other
classes of Common Stock are subdivided, consolidated, reclassified or
otherwise changed in the same proportion and in the same manner.
 
  After giving effect to the Offering, Scott K. Ginsburg will hold less than
50.0% of the combined voting power of the Company. See "Risk Factors--
Influence by the Principal Stockholder." As a result, a holder of an
"attributable" interest in the Company may violate the FCC's multiple
ownership rules or cross-interest rules if such holder also has an
"attributable" interest (or, in some cases, a "meaningful" non-attributable
interest) in other television or radio stations, or in daily newspapers,
depending on the number and location of those radio or television stations or
daily newspapers. Such a stockholder may also be restricted in the companies
in which such stockholder may invest. See "Risk Factors--Radio Broadcasting
Industry Subject to Federal Regulation."
 
                                      34
<PAGE>
 
                                 UNDERWRITING
 
  Subject to the terms and conditions of the underwriting agreement dated the
date hereof (the "Underwriting Agreement"), the Underwriters named below have
severally agreed to purchase the following number of shares of Class A Common
Stock set forth opposite their respective names below at the public offering
price less the underwriting discounts and commissions set forth on the cover
page of this Prospectus.
 
<TABLE>
<CAPTION>
                         UNDERWRITERS                           NUMBER OF SHARES
                         ------------                           ----------------
<S>                                                             <C>
Alex. Brown & Sons Incorporated................................    1,500,000
CS First Boston Corporation....................................    1,500,000
Donaldson, Lufkin & Jenrette Securities Corporation............    1,500,000
Morgan Stanley & Co. Incorporated..............................    1,500,000
Smith Barney Inc...............................................    1,500,000
UBS Securities LLC.............................................    1,500,000
                                                                   ---------
    Total......................................................    9,000,000
                                                                   =========
</TABLE>
 
  The Underwriting Agreement provides that the obligations of the Underwriters
are subject to certain conditions precedent and that the Underwriters will
purchase all shares of the Class A Common Stock offered hereby if any of such
shares are purchased.
 
  The Company has been advised by the Underwriters that the Underwriters
propose to offer the shares of the Class A Common Stock to the public at the
public offering price set forth on the cover page of this Prospectus, and to
certain dealers at such price less a concession not in excess of $.67 per
share. The Underwriters may allow, and such dealers may re-allow, a concession
not in excess of $.10 per share to certain other dealers. After the public
offering contemplated hereby, the offering price and other selling terms may
be changed by the Underwriters.
 
  In connection with this Offering, certain Underwriters and selling group
members (if any) or their respective affiliates who are qualified registered
market makers on The Nasdaq National Market may engage in passive market
making on The Nasdaq National Market in accordance with Rule 10b-6A under the
Exchange Act during the two business day period before the commencement of the
offers or sales of the Class A Common Stock. The passive market making
transactions must comply with applicable volume and price limits and be
identified as such. In general, a passive market maker may display its bid at
a price not in excess of the highest independent bid for such security. If all
independent bids are lowered before the passive market maker's bid, however,
such bid must then be lowered when certain purchase limits are exceeded.
 
  The Company has granted to the Underwriters an option, exercisable not later
than 30 days after the date of this Prospectus, to purchase up to 1,350,000
additional shares of Class A Common Stock at the public offering price less
the underwriting discounts and commission set forth on the cover page of this
Prospectus. To the extent that the Underwriters exercise such option, each of
the Underwriters will have a firm commitment to purchase approximately the
same percentage thereof that the number of shares of Class A Common Stock to
be purchased by it shown in the above table bears to 9,000,000, and the
Company will be obligated, pursuant to the option, to sell such shares to the
Underwriters. The Underwriters may exercise such option only to cover over-
allotments made in connection with the sale of Class A Common Stock offered
hereby. If purchased, the Underwriters will offer such additional shares on
the same terms as those in which the 9,000,000 shares are being offered.
 
  The Underwriting Agreement contains covenants of indemnity among the
Underwriters and the Company against certain liabilities, including
liabilities under the Securities Act of 1993, as amended (the "Securities
Act").
 
  The Company has agreed not to offer, sell or otherwise dispose of any shares
of Class A Common Stock for a period of 90 days after the date of this
Prospectus without the prior written consent of Alex.
 
                                      35
<PAGE>
 
Brown & Sons Incorporated, provided that the Company may, without such
consent, (i) grant options pursuant to the Company's existing employee stock
option plans, (ii) issue stock upon the exercise of outstanding options or
warrants to purchase shares of Class A Common Stock or the conversion of
outstanding securities of the Company convertible into shares of Class A
Common Stock or (iii) agree to issue Class A Common Stock as consideration for
the acquisition of radio stations or radio station groups.
 
                                 LEGAL MATTERS
 
  Certain legal matters in connection with the shares of Class A Common Stock
offered hereby will be passed upon for the Company by Latham & Watkins,
Washington, D.C. and for the Underwriters by Davis Polk & Wardwell, New York,
New York. Eric L. Bernthal, a director of the Company, is a partner of Latham
& Watkins and owns options to purchase 5,000 shares of Class A Common Stock.
 
                                    EXPERTS
 
  The consolidated financial statements and schedules of the Company as of
December 31, 1995 and 1994, and for each of the years in the three-year period
ended December 31, 1995, financial statements of WEDR, Inc. as of and for the
year ended December 31, 1995, the financial statements of WDAS AM/FM (station
owned and operated by Beasley FM Acquisition Corp.) as of and for the year
ended December 31, 1995, and the financial statements of KKSF-FM/KDFC-FM and
AM (A Division of the Brown Organization) as of and for the year ended
December 31, 1995, are incorporated herein by reference in reliance upon the
reports of KPMG Peat Marwick LLP, independent certified public accountants,
incorporated herein by reference, and upon the authority of said firm as
experts in accounting and auditing.
 
  The consolidated balance sheets of Broadcasting Partners, Inc. as of June
30, 1993 and December 31, 1993 and 1994, and the related consolidated
statements of operations, changes in stockholders' equity (deficit), and cash
flows for each of the two years in the period ended June 30, 1993 and the six
month period from July 1, 1993 to December 31, 1993 and the year ended
December 31, 1994, incorporated by reference in this Prospectus, have been
incorporated herein in reliance on the report of Coopers & Lybrand L.L.P.,
independent accountants, given on the authority of that firm as experts in
accounting and auditing.
 
  The consolidated financial statements of Pyramid Communications, Inc.
("Pyramid") as of December 31, 1994 and 1995, and for the period from November
22, 1993 through December 31, 1993 and the years ended December 31, 1994 and
1995, and the consolidated financial statements of KISS Limited Partnership
and its subsidiaries (the "KISS Partnership") for the year ended December 31,
1993 and for the period from January 1, 1994 through March 17, 1994
incorporated in this Prospectus by reference from the Evergreen Media
Corporation Current Report on Form 8-K dated June 26, 1996 have been audited
by Deloitte & Touche LLP, independent auditors, as stated in their report,
which is incorporated herein by reference (which report contained an
explanatory paragraph emphasizing that Pyramid's financial statements were not
comparable to the financial statements of its predecessor, the KISS
Partnership), and has been so incorporated in reliance upon the report of such
firm given upon their authority as experts in accounting and auditing.
 
  The financial statements of Century Chicago Broadcasting, L.P. as of and for
the year ended Decem- ber 31, 1995, are incorporated herein by reference in
reliance upon the report of Price Waterhouse LLP, independent accountants,
given upon the authority of said firm as experts in auditing and accounting.
 
  The combined balance sheets of WJLB/WMXD, Detroit as of June 30, 1996 and
1995 and the related combined statements of operations and cash flows for the
year ended June 30, 1996 and the eleven month period ended June 30, 1995,
incorporated by reference in this Prospectus, have been audited by Arthur
 
                                      36
<PAGE>
 
Andersen LLP, independent public accountants, as indicated in their report
with respect thereto, and are incorporated herein by reference in reliance
upon the authority of said firm as experts in giving said report.
 
  The financial statements of KYLD-FM (A Division of Crescent Communications,
L.P.) as of and for the year ended December 31, 1995, are incorporated herein
by reference in reliance upon the report of Miller, Kaplan, Arase & Co.,
independent certified public accountants, incorporated herein by reference,
and upon the authority of said firm as experts in accounting and auditing.
 
                             AVAILABLE INFORMATION
 
  The Company is subject to the informational reporting requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith, files reports, proxy statements and other information
with the Securities and Exchange Commission (the "Commission"). The reports,
proxy statements and other information filed by the Company with the
Commission may be inspected and copied at the public reference facilities of
the Commission located at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W.,
Washington, D.C. 20549, and the Regional Offices of the Commission in New York
(Seven World Trade Center, Suite 1300, New York, New York 10048); Los Angeles
(Suite 500 East, Tishman Building, 5757 Wilshire Boulevard, Los Angeles,
California 90036); and Chicago (500 West Madison Street, Chicago, Illinois
60661). Copies of such material can also be obtained at prescribed rates from
the Public Reference Section of the Commission at 450 Fifth Street, N.W.,
Washington, D.C. 20549. In addition, material filed by the Company can be
inspected at the offices of The Nasdaq National Market, Report Section, 1735 K
Street, N.W., Washington, D.C. 20006. Such material may also be accessed
electronically by means of the Commission's homepage on the Internet at
http://www.sec.gov.
 
  The Company has filed with the Commission a Registration Statement on Form
S-3 (the "Registration Statement") under the Securities Act of 1933, as
amended (the "Securities Act"), with respect to the registration of the shares
of Class A Common Stock offered hereby. The Prospectus does not contain all of
the information set forth in the Registration Statement and the exhibits
thereto filed by the Company, certain portions of which have been omitted as
permitted by the rules and regulations of the Commission. Statements contained
in this Prospectus or in any document incorporated by reference as to the
contents of any contract or other documents referred to herein or therein are
not necessarily complete and, in each instance, reference is made to the copy
of such documents filed as an exhibit to the Registration Statement or such
other documents, which may be obtained from the Commission as indicated above
upon payment of the fees prescribed by the Commission. Each such statement is
qualified in its entirety by such reference. The Registration Statement and
exhibits thereto may be inspected without charge at the offices of the
Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, and copies may
be obtained at prescribed rates.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
  The following documents, which have been filed by the Company with the
Commission, are incorporated herein by reference:
 
    (i) The Company's Annual Report on Form 10-K for the fiscal year ended
        December 31, 1995;
    (ii) The description of the Company's Common Stock contained in the
         section entitled "Description of Capital Stock--Common Stock"
         contained in the Prospectus of Evergreen Media Corporation filed
         with the Securities and Exchange Commission on March 25, 1993 (No.
         33-60036) and incorporated by reference into the Registration
         Statement on Form 8-A under the Securities Act of 1934, as
         amended, of Evergreen Media Corporation filed with the Commission
         on April 19, 1993 (No. 0-215-70).
 
                                      37
<PAGE>
 
    (iii)  The Company's Quarterly Report on Form 10-Q for the quarterly
           period ended March 31, 1996.
    (iv)   The Company's Quarterly Report on Form 10-Q for the quarterly
           period ended June 30, 1996.
    (v)    The consolidated balance sheets of Broadcasting Partners, Inc. as of
           June 30, 1993 and December 31, 1993 and 1994, and the related
           consolidated statements of operations, changes in stockholders'
           equity (deficit), and cash flows for each of the two years in the
           period ended June 30, 1993 and the six month period from July 1,
           1993 to December 31, 1993 and the year ended December 31, 1994
           contained in the Company's Current Report on Form 8-K dated May 12,
           1995 filed with the Commission on May 26, 1995 and amended on Form 8-
           K/A dated May 12, 1995 and filed with the Commission on May 30, 
           1995.

    (vi)   The Company's Current Report on Form 8-K, dated June 26, 1996,
           filed with the Commission on June 26, 1996.
    (vii)  The Company's Current Report on Form 8-K, dated August 23, 1996,
           filed with the Commission on August 23, 1996.
    (viii) The Company's Current Report on Form 8-K, dated September 3,
           1996, filed with the Commission on September 3, 1996 and amended
           on Form 8-K/A dated September 3, 1996 and filed with the
           Commission on September 18, 1996.
    (ix)   The Company's Current Report on Form 8-K, dated September 20,
           1996, filed with the Commission on September 20, 1996.
    (x)    The Company's Current Report on Form 8-K, dated September 30, 1996,
           filed with the Commission on September 30, 1996.
 
  Any document filed by the Company pursuant to Section 13(a), 13(c), 14 or
15(d) of the Exchange Act after the date of this Prospectus and prior to the
termination of the Offering of the Class A Common Stock made hereby shall be
deemed to be incorporated by reference into this Prospectus and to be a part
hereof from the date of filing of such documents.
 
  Any statement contained herein, or any document, all or a portion of which
is incorporated or deemed to be incorporated by reference herein, shall be
deemed to be modified or superseded for purposes of this Prospectus and the
Registration Statement of which this Prospectus is a part to the extent that a
statement contained herein, or in any subsequently filed document that also is
or is deemed to be incorporated by reference herein, modifies or supersedes
such statement. Any such statement so modified or superseded shall not be
deemed, except as so modified or superseded, to constitute part of this
Prospectus and the Registration Statement of which this Prospectus is a part.
This Prospectus incorporates documents by reference which are not presented
herein or delivered herewith. These documents (other than exhibits thereto)
are available without charge, upon written request by any person to whom this
Prospectus has been delivered, from Matthew E. Devine, Secretary, Evergreen
Media Corporation, 433 East Las Colinas Boulevard, Irving, Texas 75039,
telephone number (972) 869-9020.
 
                                      38
<PAGE>
 
 
 
                      [THIS PAGE INTENTIONALLY LEFT BLANK]
 
 
<PAGE>
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
  NO PERSON HAS BEEN AUTHORIZED IN CONNECTION WITH THE OFFERING MADE HEREBY TO
GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATION OTHER THAN THOSE CONTAINED
IN THIS PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION
MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY, OR THE UNDER-
WRITERS. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION
OF AN OFFER TO BUY ANY OF THE SECURITIES OFFERED HEREBY TO ANY PERSON OR BY AN-
YONE IN ANY JURISDICTION WHERE IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITA-
TION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER
SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THE INFORMATION
CONTAINED HEREIN IS CORRECT AS OF ANY DATE SUBSEQUENT TO THE DATE HEREOF.
 
                                 ------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
Prospectus Summary.........................................................   3
Risk Factors...............................................................  11
Capitalization.............................................................  15
Use of Proceeds............................................................  16
Price Range of Class A Common Stock........................................  16
Dividend Policy............................................................  17
Unaudited Pro Forma Condensed Combined Financial Statements................  17
Selected Consolidated Historical Financial Data............................  28
The Company................................................................  30
Description of Common Stock................................................  33
Underwriting...............................................................  35
Legal Matters..............................................................  36
Experts....................................................................  36
Available Information......................................................  37
Incorporation of Certain Documents by Reference............................  37
</TABLE>
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
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                                9,000,000 Shares
 
                    [LOGO OF EVERGREEN MEDIA APPEARS HERE]
 
                          EVERGREEN MEDIA CORPORATION
 
                              Class A Common Stock
 
                                 ------------
 
                                   PROSPECTUS
 
                                 ------------
 
                               Alex. Brown & Sons
              INCORPORATED
                                CS First Boston
                          Donaldson, Lufkin & Jenrette
          SECURITIES CORPORATION
                              Morgan Stanley & Co.
                                  INCORPORATED
                               Smith Barney Inc.
                                 UBS Securities
 
                                October 17, 1996
 
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