Filed Pursuant to Rule 424(b)(3)
Registration No. 33-89748
PRICING SUPPLEMENT NO.127, dated August 5, 1996
(To Prospectus dated June 29, 1995 and
Prospectus Supplement dated July 17, 1995)
$3,250,000,000
DEAN WITTER, DISCOVER & CO.
Medium-Term Notes Series I
Floating Rate Notes
Due from 9 Months to 30 Years From Date of Issue
Principal Amount: $150,000,000.00
Issue Price: 100%
Calculation Agent: The First National Bank of Chicago
Original Issue Date: August 8, 1996
Maturity Date: August 8, 1997
Initial Interest Rate: To be determined two London business days prior
to the original issue date.
Interest Rate Basis: ( ) Commercial Paper Rate (X) LIBOR
( ) Treasury Rate
( ) CD Rate ( ) Federal Funds Rate
( ) Prime Rate
( ) Other (see Attachment hereto)
If LIBOR, Designated Page ( ) Reuters Page
(X) Telerate Page 3750
Interest Reset Period: Monthly
Interest Reset Dates: The third Wednesday of each month beginning
August 21, 1996.
Interest Payment Period: Monthly
Interest Payment Dates: The third Wednesday of each month beginning
August 21, 1996.
Regular Record Dates: 15 calendar days prior to each interest payment
date
Index Maturity: One Month
Spread (+/-): -0.05%
Spread Multiplier: N/A
Maximum Rate: N/A
Minimum Rate: N/A
Agent's Commission: 0.15%
Agent's Capacity: Agent
Net Proceeds to Company: $149,775,000.00
Agent: DEAN WITTER REYNOLDS INC.
This Pricing Supplement supplements the Prospectus and Prospectus Supplement
with respect to both (1) the initial offering of Medium -Term Notes Series I
and (2) market-making transactions in Medium-Term Notes Series I by Dean
Witter Reynolds Inc., an affiliate of Dean Witter, Discover & Co.
