DEAN WITTER DISCOVER & CO
424B3, 1996-05-10
PERSONAL CREDIT INSTITUTIONS
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                                   Filed Pursuant to Rule 424(b)(3)
                                   Registration No. 33-89748

PRICING SUPPLEMENT NO.122, dated May 9, 1996
(To Prospectus dated June 29, 1995 and
Prospectus Supplement dated July 17, 1995)


                                $3,250,000,000
                         DEAN WITTER, DISCOVER & CO.
                          Medium-Term Notes Series I
                             Floating Rate Notes
               Due from 9 Months to 30 Years From Date of Issue

Principal Amount:    $25,000,000.00
Issue Price:         100%
Calculation Agent:   The First National Bank of Chicago
Original Issue Date: May 14, 1996
Maturity Date:       May 14, 1999
Initial Interest Rate:   To be determined two London business days prior      
                         to the original issue date.
Interest Rate Basis: ( ) Commercial Paper Rate (X) LIBOR ( ) Treasury Rate
                     ( ) CD Rate ( ) Federal Funds Rate ( ) Prime Rate
                     ( ) Other (see Attachment hereto)
        If LIBOR, Designated Page ( ) Reuters Page  (X) Telerate Page 3750

Interest Reset Period:   Monthly
Interest Reset Dates:    The third Wednesday of each month beginning June 19,
1996.
Interest Payment Period: Monthly
Interest Payment Dates:  The third Wednesday of each month beginning June 19,
1996.
Regular Record Dates: 15 calendar days prior to each interest payment date
Index Maturity:       One Month
Spread (+/-):         +.14%
Spread Multiplier:    N/A
Maximum Rate:         N/A
Minimum Rate:         N/A
Agent's Commission:  0.35%
Agent's Capacity:    Agent
Net Proceeds to Company: $24,912,500.00

Agent:                DEAN WITTER REYNOLDS INC.


This Pricing Supplement supplements the Prospectus and Prospectus Supplement
with respect to both (1) the initial offering of Medium -Term Notes Series I
and (2) market-making transactions in Medium-Term Notes Series I by Dean
Witter Reynolds Inc., an affiliate of Dean Witter, Discover & Co



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