DEAN WITTER DISCOVER & CO
424B3, 1996-05-16
PERSONAL CREDIT INSTITUTIONS
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                                             Filed Pursuant to Rule 424(b)(3)
                                                  Registration No. 33-89748 


PRICING SUPPLEMENT NO.123, dated May 13, 1996
(To Prospectus dated June 29, 1995 and
Prospectus Supplement dated July 17, 1995)


                                     $3,250,000,000
                              DEAN WITTER, DISCOVER & CO.
                               Medium-Term Notes Series I
                                  Floating Rate Notes
                     Due from 9 Months to 30 Years From Date of Issue

Principal Amount:        $30,000,000.00
Issue Price:             100%
Calculation Agent:       The First National Bank of Chicago
Original Issue Date:          May 17, 1996
Maturity Date:           May 18, 1998
Initial Interest Rate:   To be determined two London business days prior to
the original issue                                date.
Interest Rate Basis:     (  ) Commercial Paper Rate    (X)  LIBOR     
                         (  ) Treasury Rate (  ) CD Rate   
                         (  ) Federal Funds Rate  (  ) Prime Rate
                         (  ) Other (see Attachment hereto) 
                         If LIBOR, Designated Page (  ) Reuters Page   
                         (X) Telerate Page 3750

Interest Reset Period:   Monthly
Interest Reset Dates:    The third Wednesday of each month beginning June 19,
                         1996.
Interest Payment Period: Monthly
Interest Payment Dates:  The third Wednesday of each month beginning June 19,
                         1996.
Regular Record Dates:    15 calendar days prior to each interest payment date
Index Maturity:          One Month
Spread (+/-):            +0.06%
Spread Multiplier:       N/A
Maximum Rate:            N/A
Minimum Rate:            N/A
Agent's Commission:      0.25%
Agent's Capacity:        Agent
Net Proceeds to Company: $29,925,000.00

Agent:                   DEAN WITTER REYNOLDS INC.



This Pricing Supplement supplements the Prospectus and Prospectus Supplement
with respect to both (1) the initial offering of Medium -Term Notes Series
I and (2) market-making transactions in Medium-Term Notes Series I by Dean
Witter Reynolds Inc., an affiliate of Dean Witter, Discover & Co.

                                     



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