Filed Pursuant to Rule 424(b)(3)
Registration No. 33-89748
PRICING SUPPLEMENT NO.124, dated July 29, 1996
(To Prospectus dated June 29, 1995 and
Prospectus Supplement dated July 17, 1995)
$3,250,000,000
Dean Witter, Discover & Co.
Medium-Term Notes Series I
Floating Rate Notes
Due from 9 Months to 30 Years From Date of Issue
Principal Amount: $100,000,000.00
Issue Price: 100%
Calculation Agent: The First National Bank of Chicago
Original Issue Date: August 1, 1996
Maturity Date: August 1, 1997
Initial Interest Rate: To be determined two London business days prior to the
original issue date.
Interest Rate Basis: ( ) Commercial Paper Rate (X) LIBOR
( ) Treasury Rate
( ) CD Rate ( ) Federal Funds Rate ( ) Prime Rate
( ) Other (see Attachment hereto)
If LIBOR, Designated Page ( ) Reuters Page (X)
Telerate Page 3750
Interest Reset Period: Monthly
Interest Reset Dates: The third Wednesday of each month beginning
August 21, 1996.
Interest Payment Period: Monthly
Interest Payment Dates: The third Wednesday of each month beginning
August 21, 1996.
Regular Record Dates: 15 calendar days prior to each interest
payment date
Index Maturity: One Month
Spread (+/-): -0.01%
Spread Multiplier: N/A
Maximum Rate: N/A
Minimum Rate: N/A
Agent's Commission: 0.15%
Agent's Capacity: Agent
Net Proceeds to Company: $99,850,000.00
Agent: Dean Witter Reynolds Inc.
This Pricing Supplement supplements the Prospectus and Prospectus
Supplement with respect to both (1) the initial offering of
Medium -Term Notes Series I and (2) market-making transactions in Medium-Term
Notes Series I by Dean Witter Reynolds Inc., an affiliate of Dean
Witter, Discover & Co.
