PROSPECTUS Dated June 2, 1997 Pricing Supplement No. 18 to
PROSPECTUS SUPPLEMENT Registration Statement No. 333-27919
Dated June 2, 1997 October 8, 1997
Rule 424(b)(3)
Morgan Stanley, Dean Witter, Discover & Co.
MEDIUM-TERM NOTES, SERIES C
Senior Fixed Rate Notes
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The Fixed Rate Notes, as further described below and in the
Prospectus Supplement under "Description of Notes--Fixed Rate Notes," will
bear interest from the date of issuance until the principal amount thereof
is paid or made available for payment at the rate set forth below.
The Fixed Rate Notes will be redeemable in whole, but not in
part, at the option of Morgan Stanley, Dean Witter, Discover & Co. (the
"Company") upon not less than 30 nor more than 60 calendar days notice on any
April 21 or October 21, commencing October 21, 1999.
Under the Taxpayer Relief Act of 1997, with respect to an
individual, the long-term capital gain, if any, recognized on an asset held
for more than eighteen months may be subject to a lower rate (or rates) of
United States federal income taxation than the long-term capital gain
recognized on an asset held for eighteen months or less.
Principal Amount: $30,000,000
Maturity Date: October 21, 2012
Settlement Date
(Original Issue
Date): October 21, 1997
Interest Accrual Date: October 21, 1997
Issue Price: 100%
Specified Currency: U.S. Dollars
Redemption Percentage: 100%
Redemption Dates: Redeemable in whole, but not in part, at the option of
the Company upon not less than 30 nor more than 60
calendar days notice on any April 21 or October 21,
commencing October 21, 1999
Annual Redemption
Percentage
Reduction: N/A
Interest Rate: 7.00% per annum
Interest Payment
Dates: Each April 21 and October 21, commencing April 21, 1998
Interest Payment
Period: Semi-annually
Total Amount of OID: N/A
Original Yield to
Maturity: N/A
Initial Accrual
Period OID: N/A
Book Entry Note or
Certificated Note: Book Entry Note
Senior Note or
Subordinated Note: Senior Note
Agent: Morgan Stanley & Co. Incorporated
Trustee: The Chase Manhattan Bank
Minimum Denomination: $1,000
CUSIP: 61745EKW0
Capitalized terms not defined above have the meanings given to such terms
in the accompanying Prospectus Supplement.
MORGAN STANLEY DEAN WITTER
