PROSPECTUS Dated June 2, 1997 Pricing Supplement No. 12 to
PROSPECTUS SUPPLEMENT Registration Statement No. 333-27919
Dated June 2, 1997 August 5, 1997
Rule 424(b)(3)
Morgan Stanley, Dean Witter, Discover & Co.
MEDIUM-TERM NOTES, SERIES C
Senior Fixed Rate Notes
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The Fixed Rate Notes, as further described below and in the
Prospectus Supplement under "Description of Notes--Fixed Rate Notes," will
bear interest from the date of issuance until the principal amount thereof
is paid or made available for payment at the rate set forth below.
The Fixed Rate Notes will be redeemable in whole, but not in
part, at the option of Morgan Stanley, Dean Witter, Discover & Co. (the
"Company") upon not less than 30 nor more than 35 calendar days notice on
any February 14 or August 14, commencing August 14, 1998.
Under the Taxpayer Relief Act of 1997, with respect to an
individual, the long-term capital gain recognized on an asset held for more
than eighteen months may be subject to a lower rate (or rates) of United
States federal income taxation than the long-term capital gain recognized
on an asset held for eighteen months or less.
Principal Amount: $5,000,000
Maturity Date: August 14, 2000
Settlement Date (Original Issue Date): August 14, 1997
Interest Accrual Date: August 14, 1997
Issue Price: 100%
Specified Currency: U.S. Dollars
Redemption Percentage: 100%
Redemption Dates: Redeemable in whole, but not in part, at the option of
the Company upon not less than 30 nor more than 35
calendar days notice on any February 14 or August 14,
commencing August 14, 1998
Annual Redemption Percentage Reduction: N/A
Interest Rate: 6.56% per annum
Interest Payment Dates: Each February 14 and August 14, commencing
February 14, 1998
Interest Payment Period: Semi-annually
Total Amount of OID: N/A
Original Yield to Maturity: N/A
Initial Accrual Period OID: N/A
Book Entry Note or Certificated Note: Book Entry Note
Senior Note or Subordinated Note: Senior Note
Agent: Morgan Stanley & Co. Incorporated
Trustee: The Chase Manhattan Bank
Minimum Denomination: $1,000
CUSIP: 61745EKS9
Capitalized terms not defined above have the meanings given to such terms
in the accompanying Prospectus Supplement.
MORGAN STANLEY DEAN WITTER
