PROSPECTUS Dated June 2, 1997 Pricing Supplement No. 11 to
PROSPECTUS SUPPLEMENT Registration Statement No. 333-27919
Dated June 2, 1997 July 31, 1997
Rule 424(b)(3)
Morgan Stanley, Dean Witter, Discover & Co.
MEDIUM-TERM NOTES, SERIES C
Senior Fixed Rate Notes
------------
The Fixed Rate Notes, as further described below and in the Prospectus
Supplement under "Description of Notes--Fixed Rate Notes," will bear
interest from the date of issuance until the principal amount thereof is
paid or made available for payment at the rate set forth below.
The Fixed Rate Notes will be redeemable in whole, but not in part, at
the option of Morgan Stanley, Dean Witter, Discover & Co. (the "Company")
upon not less than 30 nor more than 35 calendar days notice on August 6,
2002.
Under the pending Taxpayer Relief Act of 1997 (which may or may not be
enacted in its present form), with respect to an individual, the long-term
capital gain recognized on an asset held for more than eighteen months may
be subject to a lower rate (or rates) of United States federal income
taxation than the long-term capital gain recognized on an asset held for
eighteen months or less.
Principal Amount: $40,000,000
Maturity Date: August 6, 2012
Settlement Date
(Original Issue Date): August 6, 1997
Interest Accrual Date: August 6, 1997
Issue Price: 100%
Specified Currency: U.S. Dollars
Redemption Percentage: 100%
Redemption Dates: Redeemable in whole, but not in part, at the
option of the Company upon not less than 30
nor more than 35 calendar days notice on
August 6, 2002
Annual Redemption Percentage
Reduction: N/A
Interest Rate: 7.115% per annum
Interest Payment Dates: Each February 6 and August 6,
commencing February 6, 1998
Interest Payment Period: Semi-annually
Total Amount of OID: N/A
Original Yield to Maturity: N/A
Initial Accrual Period OID: N/A
Book Entry Note or
Certificated Note: Book Entry Note
Senior Note or
Subordinated Note: Senior Note
Agent: Morgan Stanley & Co. Incorporated
Trustee: The Chase Manhattan Bank
Minimum Denomination: $1,000
CUSIP: 61745EKR1
Capitalized terms not defined above have the meanings given to such terms
in the accompanying Prospectus Supplement.
MORGAN STANLEY DEAN WITTER