PROSPECTUS Dated June 2, 1997 Pricing Supplement No. 10 to
PROSPECTUS SUPPLEMENT Registration Statement No. 333-27919
Dated June 2, 1997 July 18 , 1997
Rule 424(b)(3)
Morgan Stanley, Dean Witter, Discover & Co.
MEDIUM-TERM NOTES, SERIES C
Senior Fixed Rate Notes
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The Fixed Rate Notes, as further described below and in the
Prospectus Supplement under "Description of Notes--Fixed Rate Notes," will
bear interest from the date of issuance until the principal amount thereof
is paid or made available for payment at the rate set forth below.
The Fixed Rate Notes will be redeemable in whole, but not in
part, at the option of Morgan Stanley, Dean Witter, Discover & Co. (the
"Company") upon 30 to 35 calendar days notice on any February 1 or August 1,
commencing August 1, 2001.
Principal Amount: $20,000,000
Maturity Date: August 1, 2012
Settlement Date (Original Issue Date): August 1, 1997
Interest Accrual Date: August 1, 1997
Issue Price: 100%
Specified Currency: U.S. Dollars
Redemption Percentage: 100%
Redemption Dates: Redeemable in whole, but not in part, at the option of
the Company upon 30 to 35 calendar days notice on any
February 1 or August 1, commencing August 1, 2001
Annual Redemption Percentage Reduction: N/A
Interest Rate: 7.00% per annum
Interest Payment Dates: The first day of each month, commencing September
1, 1997
Interest Payment Period: Monthly
Total Amount of OID: N/A
Original Yield to Maturity: N/A
Initial Accrual Period OID: N/A
Book Entry Note or Certificated Note: Book Entry Note
Senior Note or Subordinated Note: Senior Note
Agent: Morgan Stanley & Co. Incorporated
Trustee: The Chase Manhattan Bank
Minimum Denomination: $1,000
CUSIP: 61745EKQ3
Capitalized terms not defined above have the meanings given to such terms in
the accompanying Prospectus Supplement.
MORGAN STANLEY DEAN WITTER
