MORGAN STANLEY DEAN WITTER & CO
424B3, 1998-08-11
FINANCE SERVICES
Previous: MANUFACTURED HOME COMMUNITIES INC, 10-Q, 1998-08-11
Next: ALLTRISTA CORP, 10-Q, 1998-08-11





PROSPECTUS Dated March 26, 1998                   Pricing Supplement No. 39 to
PROSPECTUS SUPPLEMENT                     Registration Statement No. 333-46935
Dated March 26, 1998                                      Dated August 7, 1998
                                                                Rule 424(b)(3)

                                $15,000,000
                     Morgan Stanley Dean Witter & Co.
                        MEDIUM-TERM NOTES, SERIES C
                          Senior Fixed Rate Notes

                  EXCHANGEABLE NOTES DUE AUGUST 15, 2006

                Exchangeable For Shares of Common Stock of
                            Merrill Lynch & Co.


               The Exchangeable Notes due August 15, 2006 (the "Notes"), are
Medium-Term Notes, Series C (Senior Fixed Rate Notes) of Morgan Stanley Dean
Witter & Co. (the "Company"), as further described below and in the Prospectus
Supplement under "Description of Notes--Fixed Rate Notes" and "--
Exchangeable Notes." The issue price of each Note will be $980.204
(98.0204)% of the principal amount at maturity)  (the "Issue Price"), and
there will be no periodic payments of interest.  The Issue Price represents
a yield to maturity of 0.25% per annum computed on a semi-annual bond-
equivalent basis based on the Issue Price calculated from the date of
issuance (the "Original Issue Date"), subject to a call of the Notes by the
Company (as described below).  The Notes are issued in minimum
denominations of $1,000 and will mature on August 15, 2006.

               On any Exchange Date (as defined herein), the holder of a Note
will have the right (the "Exchange Right"), subject to a prior call of the
Notes for cash by the Company (as described in the immediately succeeding
paragraph) and upon completion by the holder and delivery to the Company and
the Calculation Agent of an Official Notice of Exchange prior to 11:00 a.m.
New York City time on such date, to exchange each $1,000 principal amount of
such Note for 9.13825 shares (the "Exchange Ratio") of the common stock par
value $1.33(1)/(3) ("Merrill Lynch Stock"), of Merrill Lynch & Co. ("Merrill
Lynch"), subject to the Company's right to pay cash in an amount equal to the
Exchange Ratio times the Market Price (as defined herein) of Merrill Lynch
Stock on the Exchange Date in lieu of such shares.  The Exchange Ratio will be
adjusted for certain corporate events, but will not be adjusted to take into
account the accrual of the original issue discount ("Stated OID") of the
Notes.  See "Adjustments to Exchange Ratio" in this Pricing Supplement.   Upon
any exchange, the holder will not receive any cash payment representing any
accrued Stated OID.  Such accrued Stated OID will be deemed paid by the
Merrill Lynch Stock or cash received by the holder upon exercise of the
Exchange Right.  An Exchange Date will be any Trading Day (as defined herein)
that falls during the period beginning November 9, 1998 and ending on the day
prior to the earliest of the Maturity Date, the Call Date (as defined below)
and, in the event of a call for cash as described under "Company Exchange
Right" herein, the Company Notice Date (as defined herein).

               On or after August 7, 2001, the Company may call the Notes, in
whole but not in part, for mandatory exchange into Merrill Lynch Stock at the
Exchange Ratio;  provided that, if Parity (as defined herein) as determined on
the Trading Day immediately prior to the Company Notice Date is less than the
applicable Call Price (as defined herein) for such Company Notice Date, the
Company will pay such applicable Call Price in cash on the date (the "Call
Date") not less than 30 nor more than 60 days after the Company Notice Date,
as specified by the Company.  If the Notes are so called for mandatory
exchange, the Merrill Lynch Stock or cash to be delivered to holders of Notes
will be delivered on the Call Date.

               Merrill Lynch is neither affiliated with the Company nor
involved in this offering of the Notes.  The Market Price of the Merrill Lynch
Stock on the date of this Pricing Supplement was $90.1875 (the "Initial Market
Price").  See "Historical Information" in this Pricing Supplement for
information on the range of Market Prices for Merrill Lynch Stock.

               The Company will cause Parity and any adjustments to the
Exchange Ratio to be determined by the Calculation Agent for The Chase
Manhattan Bank (formerly known as Chemical Bank) as Trustee under the Senior
Debt Indenture.

               An investment in the Notes entails risks not associated with
similar investments in a conventional debt security, as described under " Risk
Factors" on PS-6 and PS-7 herein.

               Application will be made to list the Notes on the New York
Stock Exchange ("NYSE"), subject to meeting the NYSE listing requirements.  It
is not possible to predict whether the Notes will meet the NYSE listing
requirements or trade in the secondary market or if such market will be liquid
or illiquid.


                            -------------------
                              PRICE 98.0204%
                            -------------------


             Price to Public    Agent's Commissions(2)    Proceeds to Company
             ---------------    ----------------------    -------------------
Per Note.       98.0204%                0.25%                  97.7704%
Total....      $14,703,060             $37,500                $14,665,560


- -------------
(1) The Company has agreed to indemnify the Agent against certain liabilities,
    including liabilities under the Securities Act of 1933.


                        MORGAN STANLEY DEAN WITTER



                   (This page intentionally left blank)



CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF MERRILL LYNCH STOCK.
SPECIFICALLY, THE AGENT MAY OVERALLOT IN CONNECTION WITH THE OFFERING, AND MAY
BID FOR, AND PURCHASE MERRILL LYNCH STOCK IN THE OPEN MARKET.  FOR A
DESCRIPTION OF THESE ACTIVITIES, SEE "USE OF PROCEEDS AND HEDGING" IN THIS
PRICING SUPPLEMENT AND "PLAN OF DISTRIBUTION" IN THE ACCOMPANYING PROSPECTUS
SUPPLEMENT.

Capitalized terms not defined herein have the meanings given to such terms in
the accompanying Prospectus Supplement.

Principal Amount..............   $15,000,000

Maturity Date.................   August 15, 2006

Specified Currency............   U.S. Dollars

Issue Price...................   $980.204 (98.0204% of the principal amount at
                                 maturity)

Original Issue Date
(Settlement Date).............   August 14, 1998

CUSIP.........................   617446DA4

Book Entry Note or
Certificated Note.............   Book Entry, DTC

Senior Note or
Subordinated Note.............   Senior

Minimum Denominations.........   $1,000

Agent.........................   Morgan Stanley & Co. Incorporated

Trustee.......................   The Chase Manhattan Bank

Exchange Right................   On any Exchange Date, subject to a prior call
                                 of the Notes for cash in an amount equal to
                                 the Call Price by the Company as described
                                 under "Company Exchange Right" below, the
                                 holders of Notes will be entitled upon (i)
                                 completion by the holder and delivery to the
                                 Company and the Calculation Agent of an
                                 Official Notice of Exchange (in the form of
                                 Annex A attached hereto) prior to 11:00 a.m.
                                 New York City time on such date and (ii)
                                 delivery on such date of such Notes to the
                                 Trustee, to exchange each $1,000 principal
                                 amount of Notes for 9.13825 shares (the
                                 "Exchange Ratio") of Merrill Lynch Stock,
                                 subject to adjustment as described under
                                 "Adjustments to the Exchange Ratio" below.
                                 Upon any such exchange, the Company may, at
                                 its sole option, deliver such shares of
                                 Merrill Lynch Stock or pay an amount in cash
                                 equal to the Exchange Ratio times the Market
                                 Price of Merrill Lynch Stock on the Exchange
                                 Date, as determined by the Calculation Agent,
                                 in lieu of such shares.  Such delivery or
                                 payment will be made 3 Business Days after
                                 any Exchange Date, subject to delivery of
                                 such Notes to the Trustee on the Exchange
                                 Date. Upon any exercise of the Exchange
                                 Right, holders of such exchanged Notes shall
                                 not be entitled to receive accrued but unpaid
                                 interest thereon.

                                 The Company shall, or shall cause the
                                 Calculation Agent to, deliver such shares
                                 of Merrill Lynch Stock or cash to the
                                 Trustee for delivery to the holders.

No Fractional Shares .........   If upon any exchange of the Notes the Company
                                 chooses to deliver shares of Merrill Lynch
                                 Stock, the Company will pay cash in lieu of
                                 delivering fractional shares of Merrill Lynch
                                 Stock in an amount equal to the corresponding
                                 fractional Market Price of Merrill Lynch
                                 Stock as determined by the Calculation Agent
                                 on such Exchange Date.

Exchange Ratio................   9.13825, subject to adjustment for certain
                                 corporate events.  See "Adjustments to
                                 Exchange Ratio" below.

Exchange Date.................   Any Trading Day that falls during the period
                                 beginning November 9, 1998 and ending on the
                                 day prior to the earliest of (i) the Maturity
                                 Date, (ii) the Call Date and (iii) in the
                                 event of a call for cash as described under
                                 "Company Exchange Right" below, the Company
                                 Notice Date.

Company Exchange Right .......   On or after August 7, 2001, the Company may
                                 call the Notes, in whole but not in part, for
                                 mandatory exchange into Merrill Lynch Stock
                                 at the Exchange Ratio; provided that, if
                                 Parity on the Trading Day immediately
                                 preceding the Company Notice Date, as
                                 determined by the Calculation Agent, is less
                                 than the applicable Call Price for such
                                 Company Notice Date, the Company will pay
                                 such applicable Call Price in cash on the
                                 Call Date.  If the Notes are so called for
                                 mandatory exchange by the Company, then,
                                 unless a holder subsequently exercises the
                                 Exchange Right (the exercise of which will
                                 not be available to the holder following a
                                 call for cash in an amount equal to the Call
                                 Price), the Merrill Lynch Stock or cash to
                                 be delivered to holders of Notes will be
                                 delivered on the Call Date fixed by the
                                 Company and set forth in its notice of
                                 mandatory exchange, upon delivery of such
                                 Notes to the Trustee.  Upon an exchange by
                                 the Company (whether payment is to be made in
                                 Merrill Lynch Stock or cash), the holder will
                                 not receive any additional cash payment
                                 representing any accrued Stated OID.  Such
                                 accrued Stated OID will be deemed paid by the
                                 delivery of Merrill Lynch Stock or cash.  The
                                 Company shall, or shall cause the Calculation
                                 Agent to, deliver such shares of Merrill
                                 Lynch Stock or cash to the Trustee for
                                 delivery to the holders.

                                 On or after the Company Notice Date (other
                                 than with respect to a call of the Notes for
                                 cash by the Company) holders of the Notes will
                                 continue to be entitled to exercise the
                                 Exchange Right and receive any amounts
                                 described under "Exchange Right" above.

Company Notice Date...........   Any Trading Day on or after August 7, 2001 on
                                 which the Company issues its notice of
                                 mandatory exchange.

Parity........................   With respect to any Trading Day, an amount
                                 equal to the Exchange Ratio times the Market
                                 Price (as defined below) of Merrill Lynch
                                 Stock on such Trading Day.

Call Price....................   The table below shows indicative Call Prices
                                 for each $1,000 principal amount of Notes on
                                 August 7, 2001 and at each August 7
                                 thereafter to and including the Maturity
                                 Date. The Call Price for each $1,000
                                 principal amount of Notes called for
                                 mandatory exchange on Call Dates between such
                                 indicative dates would include an additional
                                 amount reflecting Stated OID accrued from the
                                 next preceding date in the table through the
                                 applicable Call Date at a rate of 0.25% per
                                 annum.  Such additional accreted amount of
                                 Stated OID will be determined by the
                                 Calculation Agent and will be calculated on a
                                 semiannual bond-equivalent basis based on the
                                 Call Price for the immediately preceding Call
                                 Date indicated in the table below.

                           Call Date                                Call Price
                           ---------                                ----------
                           August 7, 2001........................   $  987.53
                           August 7, 2002........................   $  990.00
                           August 7, 2003........................   $  992.48
                           August 7, 2004........................   $  994.96
                           August 7, 2005........................   $  997.45
                           August 7, 2006........................   $  999.94
                           Maturity..............................   $1,000.00


Market Price..................   If Merrill Lynch Stock (or any other security
                                 for which a Market Price must be determined)
                                 is listed on a national securities exchange,
                                 is a security of The Nasdaq National Market
                                 ("NASDAQ NMS") or is included in the OTC
                                 Bulletin Board Service ("OTC Bulletin Board")
                                 operated by the National Association of
                                 Securities Dealers, Inc. (the "NASD"), the
                                 Market Price for one share of Merrill Lynch
                                 Stock (or one unit of any such other
                                 security) on any Trading Day means (i) the
                                 last reported sale price, regular way, on
                                 such day on the principal United States
                                 securities exchange registered under the
                                 Securities Exchange Act of 1934, as amended
                                 (the "Exchange Act"), on which Merrill Lynch
                                 Stock (or any other such security) is listed
                                 or admitted to trading or (ii) if not listed
                                 or admitted to trading on any such securities
                                 exchange or if such last reported sale price
                                 is not obtainable, the last reported sale
                                 price on the over-the-counter market as
                                 reported on the NASDAQ NMS or OTC Bulletin
                                 Board on such day.  If the last reported sale
                                 price is not available pursuant to clause (i)
                                 or (ii) of the preceding sentence, the Market
                                 Price for any Trading Day shall be the mean,
                                 as determined by the Calculation Agent, of
                                 the bid prices for Merrill Lynch Stock (or
                                 any such other security) obtained from as
                                 many dealers in such security, but not
                                 exceeding three, as will make such bid prices
                                 available to the Calculation Agent.  The term
                                 "NASDAQ NMS security" shall include a security
                                 included in any successor to such system and
                                 the term "OTC Bulletin Board Service" shall
                                 include any successor service thereto.

Trading Day...................   A day on which trading is generally conducted
                                 on the New York Stock Exchange ("NYSE"), the
                                 AMEX, the NASDAQ NMS, the Chicago Mercantile
                                 Exchange and the Chicago Board of Options
                                 Exchange, as determined by the Calculation
                                 Agent, and on which a Market Disruption Event
                                 (as defined below) has not occurred.

Calculation Agent.............   Morgan Stanley & Co. Incorporated ("MS & Co.")

                                 Because the Calculation Agent is an affiliate
                                 of the Company, potential conflicts of
                                 interest may exist between the Calculation
                                 Agent and the holders of the Notes, including
                                 with respect to certain determinations and
                                 judgments that the Calculation Agent must make
                                 in making adjustments to the Exchange Ratio
                                 or determining the Market Price or whether a
                                 Market Disruption Event has occurred.  See
                                 "Adjustment to the Exchange Ratio" and
                                 "Market Disruption Event" below.  MS & Co. is
                                 obligated to carry out its duties and
                                 functions as Calculation Agent in good faith
                                 and using its reasonable judgment.

                                 All percentages resulting from any
                                 calculation on the Notes will be rounded to
                                 the nearest one hundred-thousandth of a
                                 percentage point, with five one-millionths of
                                 a percentage point rounded upwards (e.g.,
                                 9.876545% (or .09876545) would be rounded to
                                 9.87655% (or .0987655)), and all dollar
                                 amounts used in or resulting from such
                                 calculation will be rounded to the nearest
                                 one hundredth of a cent with five one
                                 thousandths of a cent being rounded upwards
                                 (e.g., $.09875 would be rounded to $.0988).

Risk Factors..................   An investment in the Notes entails
                                 significant risks not associated with similar
                                 investments in a conventional debt security,
                                 including the following:

                                 The yield to maturity is less than would be
                                 payable on a non-exchangeable debt security
                                 if the Company were to issue such a security
                                 at the same time it issues the Notes.

                                 There can be no assurance as to how the Notes
                                 will trade in the secondary market or whether
                                 such market will be liquid or illiquid.  The
                                 market value for the Notes will be affected
                                 by a number of factors independent of the
                                 creditworthiness of the Company and the value
                                 of Merrill Lynch Stock, including, but not
                                 limited to, the volatility of Merrill Lynch
                                 Stock, the dividend rate on Merrill Lynch
                                 Stock, market interest and yield rates and
                                 the time remaining to the first Exchange
                                 Date, any Call Date or the maturity of the
                                 Notes.  In addition, the value of Merrill
                                 Lynch Stock depends on a number of
                                 interrelated factors, including economic,
                                 financial and political events, over which
                                 the Company has no control.  The market value
                                 of the Notes is expected to depend primarily
                                 on the extent of the appreciation, if any, of
                                 the Market Price of Merrill Lynch Stock above
                                 the Initial Market Price.  The price at which
                                 a holder will be able to sell Notes prior to
                                 maturity may be at a discount, which could
                                 be substantial, from the accreted principal
                                 amount thereof, if, at such time, the Market
                                 Price of Merrill Lynch Stock is below, equal
                                 to or not sufficiently above the Initial
                                 Market Price.  The historical Market Prices
                                 of Merrill Lynch Stock should not be taken as
                                 an indication of Merrill Lynch Stock's future
                                 performance during the term of any Note.

                                 The Company is not affiliated with Merrill
                                 Lynch and, although the Company as of the
                                 date of this Pricing Supplement does not have
                                 any material non-public information
                                 concerning Merrill Lynch, corporate events of
                                 Merrill Lynch, including those described below
                                 in "Adjustments to the Exchange Ratio," are
                                 beyond the Company's ability to control and
                                 are difficult to predict.

                                 Merrill Lynch is not involved in the offering
                                 of the Notes and has no obligations with
                                 respect to the Notes, including any
                                 obligation to take the interests of the
                                 Company or of holders of Notes into
                                 consideration for any reason.  Merrill Lynch
                                 will not receive any of the proceeds of the
                                 offering of the Notes made hereby and is not
                                 responsible for, and has not participated in,
                                 the determination of the timing of, prices
                                 for or quantities of, the Notes offered
                                 hereby.

                                 Because the Calculation Agent is an affiliate
                                 of the Company, potential conflicts of
                                 interest may exist between the Calculation
                                 Agent and the holders of the Notes, including
                                 with respect to certain adjustments to the
                                 Exchange Ratio that may influence the
                                 determination of Parity or of the amount of
                                 stock or cash receivable upon exercise of the
                                 Exchange Right or the Company Exchange Right.
                                 See "Adjustments to the Exchange Ratio" and
                                 "Market Disruption Event."

                                 It is suggested that prospective investors
                                 who consider purchasing the Notes should
                                 reach an investment decision only after
                                 carefully considering the suitability of the
                                 Notes in light of their particular
                                 circumstances.

                                 Investors should also consider the tax
                                 consequences of investing in the Notes.  See
                                 "United States Federal Taxation" below.

Adjustments to the Exchange
Ratio.........................   The Exchange Ratio will be adjusted as
                                 follows:

                                 1. If Merrill Lynch Stock is subject to a
                                 stock split or reverse stock split, then once
                                 such split has become effective, the Exchange
                                 Ratio will be adjusted to equal the product
                                 of the prior Exchange Ratio and the number of
                                 shares issued in such stock split or reverse
                                 stock split with respect to one share of
                                 Merrill Lynch Stock.

                                 2. If Merrill Lynch Stock is subject to a
                                 stock dividend (issuance of additional shares
                                 of Merrill Lynch Stock that is given ratably
                                 to all holders of shares of Merrill Lynch
                                 Stock), then once the dividend has become
                                 effective and Merrill Lynch Stock is trading
                                 ex-dividend, the Exchange Ratio will be
                                 adjusted so that the new Exchange Ratio shall
                                 equal the prior Exchange Ratio plus the
                                 product of (i) the number of shares issued
                                 with respect to one share of Merrill Lynch
                                 Stock and (ii) the prior Exchange Ratio.

                                 3. There will be no adjustments to the
                                 Exchange Ratio to reflect cash dividends or
                                 other distributions paid with respect to
                                 Merrill Lynch Stock other than distributions
                                 described in paragraph 6 below and
                                 Extraordinary Dividends as described below.
                                 A cash dividend or other distribution with
                                 respect to Merrill Lynch Stock will be deemed
                                 to be an "Extraordinary Dividend" if such
                                 dividend or other distribution exceeds the
                                 immediately preceding non-Extraordinary
                                 Dividend for Merrill Lynch Stock by an amount
                                 equal to at least 10% of the Market Price of
                                 Merrill Lynch Stock on the Trading Day
                                 preceding the ex-dividend date for the
                                 payment of such Extraordinary Dividend (the
                                 "ex-dividend date").  If an Extraordinary
                                 Dividend occurs with respect to Merrill Lynch
                                 Stock, the Exchange Ratio with respect to
                                 Merrill Lynch Stock will be adjusted on the
                                 ex-dividend date with respect to such
                                 Extraordinary Dividend so that the new
                                 Exchange Ratio will equal the product of (i)
                                 the then current Exchange Ratio and (ii) a
                                 fraction, the numerator of which is the
                                 Market Price on the Trading Day preceding the
                                 ex-dividend date, and the denominator of
                                 which is the amount by which the Market
                                 Price on the Trading Day preceding the ex-
                                 dividend date exceeds the Extraordinary
                                 Dividend Amount.  The "Extraordinary
                                 Dividend Amount" with respect to an
                                 Extraordinary Dividend for Merrill Lynch
                                 Stock will equal (i) in the case of cash
                                 dividends or other distributions that
                                 constitute quarterly dividends, the amount
                                 per share of such Extraordinary Dividend
                                 minus the amount per share of the
                                 immediately preceding non-Extraordinary
                                 Dividend for Merrill Lynch Stock or (ii)
                                 in the case of cash dividends or other
                                 distributions that do not constitute
                                 quarterly dividends, the amount per share
                                 of such Extraordinary Dividend.  To the
                                 extent an Extraordinary Dividend is not
                                 paid in cash, the value of the non-cash
                                 component will be determined by the
                                 Calculation Agent, whose determination
                                 shall be conclusive.  A distribution on
                                 the Merrill Lynch Stock described in
                                 paragraph 6 below that also constitutes an
                                 Extraordinary Dividend shall only cause an
                                 adjustment to the Exchange Ratio pursuant
                                 to paragraph 6.

                                 4. If Merrill Lynch is being liquidated or is
                                 subject to a proceeding under any applicable
                                 bankruptcy, insolvency or other similar law,
                                 the Notes will continue to be exchangeable
                                 into Merrill Lynch Stock so long as a Market
                                 Price for Merrill Lynch Stock is available.
                                 If a Market Price is no longer available for
                                 Merrill Lynch Stock for whatever reason,
                                 including the liquidation of Merrill Lynch or
                                 the subjection of Merrill Lynch to a
                                 proceeding under any applicable bankruptcy,
                                 insolvency or other similar law, then the
                                 value of Merrill Lynch Stock will equal zero
                                 for so long as no Market Price is available.

                                 5. If there occurs any reclassification or
                                 change of Merrill Lynch Stock, or if Merrill
                                 Lynch has been subject to a merger,
                                 combination or consolidation and is not the
                                 surviving entity, or if there occurs a sale
                                 or conveyance to another corporation of the
                                 property and assets of Merrill Lynch as an
                                 entirety or substantially as an entirety, in
                                 each case as a result of which the holders of
                                 Merrill Lynch Stock shall be entitled to
                                 receive stock, other securities or other
                                 property or assets (including cash) with
                                 respect to or in exchange for such Merrill
                                 Lynch Stock, then the holders of the Notes
                                 then outstanding will be entitled thereafter
                                 to exchange such Notes into the kind and
                                 amount of shares of stock, other securities
                                 or other property or assets that they would
                                 have owned or been entitled to receive upon
                                 such reclassification, change, merger,
                                 combination, consolidation, sale or
                                 conveyance had such holders exchanged such
                                 Notes for Merrill Lynch Stock immediately
                                 prior to any such corporate event.  At such
                                 time, no adjustment will be made to the
                                 Exchange Ratio.

                                 6. If Merrill Lynch issues to all of its
                                 shareholders equity securities of an issuer
                                 other than Merrill Lynch (other than in a
                                 transaction described in paragraph 5 above),
                                 then the holders of the Notes then
                                 outstanding will be entitled to receive such
                                 new equity securities upon exchange of such
                                 Notes.  The Exchange Ratio for such new
                                 equity securities will equal the product of
                                 the Exchange Ratio in effect for Merrill
                                 Lynch Stock at the time of the issuance of
                                 such new equity securities times the number
                                 of shares of the new equity securities issued
                                 with respect to one share of Merrill Lynch
                                 Stock.

                                 No adjustments to the Exchange Ratio will be
                                 required unless such adjustment would require
                                 a change of at least 0.1% in the Exchange
                                 Ratio then in effect.  The Exchange Ratio
                                 resulting from any of the adjustments
                                 specified above will be rounded to the
                                 nearest one thousandth with five
                                 ten-thousandths being rounded upward.

                                 No adjustments to the Exchange Ratio will be
                                 made other than those specified above.  The
                                 adjustments specified above do not cover all
                                 events that could affect the Market Price of
                                 the Merrill Lynch Stock.

                                 The Calculation Agent shall be solely
                                 responsible for the determination and
                                 calculation of any adjustments to the Exchange
                                 Ratio and of any related determinations and
                                 calculations with respect to any
                                 distributions of stock, other securities or
                                 other property or assets (including cash) in
                                 connection with any corporate event described
                                 in paragraph 5 or 6 above, and its
                                 determinations and calculations with respect
                                 thereto shall be conclusive.

                                 The Calculation Agent will provide
                                 information as to any adjustments to the
                                 Exchange Ratio upon written request by any
                                 holder of the Notes.

Market Disruption Event.......   "Market Disruption Event" means, with respect
                                 to Merrill Lynch Stock:

                                    (i) a suspension, absence or material
                                    limitation of trading of Merrill Lynch
                                    Stock on the primary market for Merrill
                                    Lynch Stock for more than two hours of
                                    trading or during the one-half hour period
                                    preceding the close of trading in such
                                    market; or the suspension, absence or
                                    material limitation on the primary market
                                    for trading in options contracts related
                                    to Merrill Lynch Stock, if available,
                                    during the one-half hour period preceding
                                    the close of trading in the applicable
                                    market, in each case as determined by the
                                    Calculation Agent in its sole discretion;
                                    and

                                    (ii) a determination by the Calculation
                                    Agent in its sole discretion that the
                                    event described in clause (i) above
                                    materially interfered with the ability of
                                    the Company or any of its affiliates to
                                    unwind all or a material portion of the
                                    hedge with respect to the Notes.

                                 For purposes of determining whether a Market
                                 Disruption Event has occurred: (1) a
                                 limitation on the hours or number of days of
                                 trading will not constitute a Market
                                 Disruption Event if it results from an
                                 announced change in the regular business
                                 hours of the relevant exchange, (2) a
                                 decision to permanently discontinue trading
                                 in the relevant option contract will not
                                 constitute a Market Disruption Event, (3)
                                 limitations pursuant to New York Stock
                                 Exchange Rule 80A (or any applicable rule or
                                 regulation enacted or promulgated by the New
                                 York Stock Exchange, any other self-regulatory
                                 organization or the Securities and Exchange
                                 Commission of similar scope as determined by
                                 the Calculation Agent) on trading during
                                 significant market fluctuations shall
                                 constitute  a suspension, absence or material
                                 limitation of trading, (4) a suspension of
                                 trading in an options contract on Merrill
                                 Lynch Stock by the primary securities market
                                 trading in such options, if available, by
                                 reason of (x) a price change exceeding limits
                                 set by such securities exchange or market,
                                 (y) an imbalance of orders relating to such
                                 contracts or (z) a disparity in bid and ask
                                 quotes relating to such contracts will
                                 constitute a suspension or material
                                 limitation of trading in options contracts
                                 related to Merrill Lynch Stock and (5) a
                                 "suspension, absence or material limitation
                                 of trading" on the primary securities market
                                 on which options contracts related to Merrill
                                 Lynch Stock are traded will not include any
                                 time when such securities market is itself
                                 closed for trading under ordinary
                                 circumstances.

Alternate Exchange Calculation
in case of an Event
of Default....................   In case an Event of Default with respect to
                                 the Notes shall have occurred and be
                                 continuing, the amount declared due and
                                 payable upon any acceleration of any Note
                                 shall be determined by MS & Co, as
                                 Calculation Agent, and shall be equal to the
                                 Issue Price of a Note plus the accrued Stated
                                 OID to but not including the date of
                                 acceleration; provided that if (x) the holder
                                 of a Note has submitted an Official Notice of
                                 Exchange to the Issuer in accordance with the
                                 Exchange Right or (y) the Issuer has called
                                 the Notes, other than a call for cash, in
                                 accordance with the Company Exchange Right,
                                 the amount declared  due and payable upon any
                                 such acceleration shall be an amount in cash
                                 for each $1,000 principal amount of a Note
                                 equal to the Exchange Ratio times the Market
                                 Price of one share of Merrill Lynch Stock,
                                 determined by the Calculation Agent as of the
                                 Exchange Date or as of the date of
                                 acceleration, respectively, and shall not
                                 include any accrued Stated OID thereon;
                                 provided further that if the Issuer has
                                 called the Notes for cash in an amount equal
                                 to the Call Price, in accordance with the
                                 Company Exchange Right, the amount declared
                                 due and payable upon any such acceleration
                                 shall be an amount in cash for each $1,000
                                 principal amount of a Note equal to the
                                 applicable Call Price.  See "Call Price"
                                 above.

Merrill Lynch Stock;
Public Information............   Merrill Lynch is a holding company that,
                                 through its subsidiaries and affiliates,
                                 provides investment, financing, advisory,
                                 insurance and related services worldwide.
                                 Merrill Lynch Stock is registered under the
                                 Exchange Act.  Companies with securities
                                 registered under the Exchange Act are
                                 required to file periodically certain
                                 financial and other information specified by
                                 the Securities and Exchange Commission (the
                                 "Commission").  Information provided to or
                                 filed with the Commission can be inspected
                                 and copied at the public reference facilities
                                 maintained by the Commission at Room 1024,
                                 450 Fifth Street, N.W., Washington, D.C.
                                 20549 or at its Regional Offices located at
                                 Suite 1400, Citicorp Center, 500 West Madison
                                 Street, Chicago, Illinois 60661 and at Seven
                                 World Trade Center, 13th Floor, New York, New
                                 York 10048, and copies of such material can
                                 be obtained from the Public Reference Section
                                 of the Commission, 450 Fifth Street, N.W.,
                                 Washington, D.C. 20549, at prescribed rates.
                                 In addition, information provided to or filed
                                 with the Commission electronically can be
                                 accessed through a Website maintained by the
                                 Commission.  The address of the Commission's
                                 Website is http:/www.sec.gov.  Information
                                 provided to or filed with the Commission by
                                 Merrill Lynch pursuant to the Exchange Act of
                                 1934 can be located by reference to
                                 Commission file number 1-7182.  In addition,
                                 information regarding Merrill Lynch may be
                                 obtained from other sources including, but
                                 not limited to, press releases, newspaper
                                 articles and other publicly disseminated
                                 documents.  The Company makes no
                                 representation or warranty as to the accuracy
                                 or completeness of such reports.

                                 THIS PRICING SUPPLEMENT RELATES ONLY TO THE
                                 NOTES OFFERED HEREBY AND DOES NOT RELATE TO
                                 MERRILL LYNCH STOCK OR OTHER SECURITIES OF
                                 MERRILL LYNCH.  ALL DISCLOSURES CONTAINED IN
                                 THIS PRICING SUPPLEMENT REGARDING MERRILL
                                 LYNCH ARE DERIVED FROM THE PUBLICLY AVAILABLE
                                 DOCUMENTS DESCRIBED IN THE PRECEDING
                                 PARAGRAPH.  NEITHER THE COMPANY NOR THE AGENT
                                 HAS PARTICIPATED IN THE PREPARATION OF SUCH
                                 DOCUMENTS OR MADE ANY DUE DILIGENCE INQUIRY
                                 WITH RESPECT TO MERRILL LYNCH IN CONNECTION
                                 WITH THE OFFERING OF THE NOTES.  NEITHER THE
                                 COMPANY NOR THE AGENT MAKES ANY
                                 REPRESENTATION THAT SUCH PUBLICLY AVAILABLE
                                 DOCUMENTS OR ANY OTHER PUBLICLY AVAILABLE
                                 INFORMATION REGARDING MERRILL LYNCH ARE
                                 ACCURATE OR COMPLETE.  FURTHERMORE, THERE CAN
                                 BE NO ASSURANCE THAT ALL EVENTS OCCURRING
                                 PRIOR TO THE DATE HEREOF (INCLUDING EVENTS
                                 THAT WOULD AFFECT THE ACCURACY OR
                                 COMPLETENESS OF THE PUBLICLY AVAILABLE
                                 DOCUMENTS DESCRIBED IN THE PRECEDING
                                 PARAGRAPH) THAT WOULD AFFECT THE TRADING
                                 PRICE OF MERRILL LYNCH STOCK (AND THEREFORE
                                 THE INITIAL MARKET PRICE AND THE EXCHANGE
                                 RATIO) HAVE BEEN PUBLICLY DISCLOSED.
                                 SUBSEQUENT DISCLOSURE OF ANY SUCH EVENTS OR
                                 THE DISCLOSURE OF OR FAILURE TO DISCLOSE
                                 MATERIAL FUTURE EVENTS CONCERNING MERRILL
                                 LYNCH COULD AFFECT THE VALUE RECEIVED ON ANY
                                 EXCHANGE DATE OR CALL DATE WITH RESPECT TO
                                 THE NOTES AND THEREFORE THE TRADING PRICES OF
                                 THE NOTES.

                                 NEITHER THE COMPANY NOR ANY OF ITS AFFILIATES
                                 MAKES ANY REPRESENTATION TO ANY PURCHASER OF
                                 NOTES AS TO THE PERFORMANCE OF MERRILL LYNCH
                                 STOCK.

                                 The Company or its affiliates may presently
                                 or from time to time engage in business with
                                 Merrill Lynch including extending loans to,
                                 or making equity investments in, Merrill
                                 Lynch or providing advisory services to
                                 Merrill Lynch, including merger and
                                 acquisition advisory services.  In the course
                                 of such business, the Company or its
                                 affiliates may acquire non-public information
                                 with respect to Merrill Lynch and, in
                                 addition, one or more affiliates of the
                                 Company may publish research reports with
                                 respect to Merrill Lynch.  The statement in
                                 the preceding sentence is not intended to
                                 affect the rights of holders of the Notes
                                 under the securities laws.  Any prospective
                                 purchaser of a Note should undertake an
                                 independent investigation of Merrill Lynch as
                                 in its judgment is appropriate to make an
                                 informed decision with respect to an
                                 investment in Merrill Lynch Stock.

Historical Information........   The following table sets forth the high and
                                 low Market Price during 1995, 1996, 1997 and
                                 during 1998 through August 7, 1998.  The
                                 Market Price on August 7, 1998 was $90.1875.
                                 The Market Prices listed below were obtained
                                 from Bloomberg Financial Markets.  The
                                 Company believes all such information to be
                                 accurate.  The historical prices of Merrill
                                 Lynch Stock should not be taken as an
                                 indication of future performance, and no
                                 assurance can be given that the price of
                                 Merrill Lynch Stock will increase
                                 sufficiently to cause the beneficial owners
                                 of the Notes to receive an amount in excess
                                 of the principal amount on any Exchange Date
                                 or Call Date.

                                                                 Dividends Per
          Merrill Lynch                High          Low            Share
          -------------                ----          ---         -------------
          (CUSIP # 590188108)
          1995
              First Quarter.....      22 3/8        17 3/8          $0.115
              Second Quarter....      26 1/2        21 9/16          0.13
              Third Quarter.....      31 3/4        26 1/8           0.13
              Fourth Quarter....      32 1/16       25               0.13
          1996
              First Quarter.....      30 15/16      24 11/16         0.13
              Second Quarter....      33 1/2        28 1/8           0.15
              Third Quarter.....      33 1/4        28 1/8           0.15
              Fourth Quarter....      42 1/8        33 1/2           0.15
          1997
              First Quarter.....      51            39 13/16         0.15
              Second Quarter....      62 3/4        42 15/16         0.20
              Third Quarter.....      74 3/16       60 7/16          0.20
              Fourth Quarter....      77 13/16      63 3/4           0.20
          1998
              First Quarter.....      87            61 1/8           0.20
              Second Quarter....      99            83 3/8           0.24
              Third Quarter
                (through August
                 7, 1998).......      107 15/16     87 1/2           0.24


                                 Historical prices have been adjusted for a 2
                                 for 1 stock split of Merrill Lynch Stock,
                                 which became effective in the second quarter
                                 of 1997.

                                 The Company makes no representation as to the
                                 amount of dividends, if any, that Merrill
                                 Lynch will pay in the future.  In any event,
                                 holders of the Notes will not be entitled to
                                 receive dividends, if any, that may be
                                 payable on Merrill Lynch Stock.

Use of Proceeds and Hedging...   The net proceeds to be received by the
                                 Company from the sale of the Notes will be
                                 used for general corporate purposes and, in
                                 part, by the Company or one or more of its
                                 affiliates in connection with hedging the
                                 Company's obligations under the Notes.  See
                                 also "Use of Proceeds" in the accompanying
                                 Prospectus.

                                 On the date of this Pricing Supplement, the
                                 Company, through its subsidiaries and others,
                                 hedged its anticipated exposure in connection
                                 with the Notes by taking positions in Merrill
                                 Lynch Stock and positions in other
                                 instruments in connection with such hedging.
                                 Such hedging was carried out in a manner
                                 designed to minimize any impact on the price
                                 of Merrill Lynch Stock.  Purchase activity
                                 could potentially have increased the price of
                                 Merrill Lynch Stock, and therefore
                                 effectively have increased the level to which
                                 Merrill Lynch Stock must rise before a holder
                                 of a Note would receive more than the
                                 accreted principal amount on any Exchange
                                 Date or Call Date.  The Company, through its
                                 subsidiaries, may modify the hedge position
                                 noted above throughout the life of the Notes.
                                 Although the Company has no reason to believe
                                 that its hedging activity has had or will
                                 have a material impact on the price of
                                 Merrill Lynch Stock, there can be no
                                 assurance that the Company has not or will
                                 not affect such price as a result of its
                                 hedging activities.

United States Federal Taxation   The Notes are Optionally Exchangeable Notes
                                 and investors should refer to the discussion
                                 under "United States Federal
                                 Taxation--Notes--Optionally Exchangeable
                                 Notes" in the accompanying Prospectus
                                 Supplement.  In connection with the
                                 discussion thereunder, the Company has
                                 determined that the "comparable yield" is
                                 an annual rate of 6.07%, compounded semi-
                                 annually.  Based on the Company's
                                 determination of the comparable yield, the
                                 "projected payment schedule" for a Note
                                 (assuming a par amount of $1,000 or with
                                 respect to each integral multiple thereof)
                                 consists of a projected amount due at
                                 maturity, equal to $1,581.78.

                                 THE COMPARABLE YIELD, THE PROJECTED PAYMENT
                                 SCHEDULE AND THE PROJECTED AMOUNT ARE NOT
                                 PROVIDED FOR ANY PURPOSE OTHER THAN THE
                                 DETERMINATION OF UNITED STATES HOLDERS'
                                 INTEREST ACCRUALS AND ADJUSTMENTS IN RESPECT
                                 OF THE NOTES, AND THE COMPANY MAKES NO
                                 REPRESENTATION REGARDING THE ACTUAL AMOUNTS
                                 OF THE PAYMENTS ON A NOTE.


                                                                       ANNEX A

                        OFFICIAL NOTICE OF EXCHANGE

                                        Dated:  [On or after November 9, 1998]

Morgan Stanley Dean Witter & Co.
1585 Broadway
New York, New York 10036

Morgan Stanley & Co. Incorporated, as
  Calculation Agent
1585 Broadway
New York, New York 10036
Fax No.: (212) 761-0674
(Attn: Lily Lam)

Dear Sirs:

               The undersigned holder of the Medium Term Notes, Series C,
Senior Fixed Rate Notes due August 15, 2006 (Exchangeable for Shares of Common
Stock of Merrill Lynch & Co.) of Morgan Stanley Dean Witter & Co.  (CUSIP No.
617446DA4) (the "Notes") hereby irrevocably elects to exercise with respect to
the principal amount of the Notes indicated below, as of the date hereof (or,
if this letter is received after 11:00 a.m. on any Trading Day, as of the next
Trading Day), provided that such day is prior to the earliest of (i) August
15, 2006, (ii) the Call Date and (iii) in the event of a call for cash, the
Company Notice Date, the Exchange Right as described in Pricing Supplement No.
39  dated August 7, 1998 (the "Pricing Supplement") to the Prospectus
Supplement dated March 26, 1998 and the Prospectus dated March 26, 1998
related to Registration Statement No. 333-46935.  Capitalized terms not
defined herein have the meanings given to such terms in the Pricing
Supplement.  Please date and acknowledge receipt of this notice in the place
provided below on the date of receipt, and fax a copy to the fax number
indicated, whereupon the Company will deliver, at its sole option, shares of
the Common Stock of Merrill Lynch or cash 3 Business Days after the Exchange
Date in accordance with the terms of the Notes, as described in the Pricing
Supplement.

                                         Very truly yours,


                                         -------------------------------------
                                         [Name of Holder]


                                         By:
                                            ----------------------------------
                                            [Title]



                                         -------------------------------------
                                         [Fax No.]


                                         $
                                          ------------------------------------
                                          Principal Amount of Notes
                                          surrendered for exchange

Receipt of the above Official
Notice of Exchange is hereby acknowledged

MORGAN STANLEY DEAN WITTER & CO., as Issuer

MORGAN STANLEY & CO. INCORPORATED, as Calculation Agent

By MORGAN STANLEY & CO. INCORPORATED, as Calculation Agent


By:
    --------------------------------
    Title:

Date and time of acknowledgment
                                --------------


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission