MORGAN STANLEY DEAN WITTER DISCOVER & CO
424B3, 1998-01-27
FINANCE SERVICES
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PROSPECTUS Dated June 2, 1997                       Pricing Supplement No. 37 to
PROSPECTUS SUPPLEMENT                       Registration Statement No. 333-27919
Dated June 2, 1997                                              January 20, 1998
                                                                  Rule 424(b)(3)

                   Morgan Stanley, Dean Witter, Discover & Co.
                           MEDIUM-TERM NOTES, SERIES C
                             Senior Fixed Rate Notes
                             -----------------------


     The Fixed Rate Notes, as further described below and in the Prospectus
Supplement under "Description of Notes--Fixed Rate Notes," will bear interest
from the date of issuance until the principal amount thereof is paid or made
available for payment at the rate set forth below.

     The Fixed Rate Notes will be redeemable in whole, but not in part, at the
option of Morgan Stanley, Dean Witter, Discover & Co. (the "Company") upon not
less than 30 nor more than 35 calendar days notice on any February 3 or August
3, commencing February 3, 2000.

     Under the Taxpayer Relief Act of 1997, with respect to an individual, the
long-term capital gain, if any, recognized on an asset held for more than
eighteen months may be subject to a lower rate (or rates) of United States
federal income taxation than the long-term capital gain recognized on an asset
held for eighteen months or less.

Principal Amount:          $10,000,000

Maturity Date:             February 3, 2008

Settlement Date
  (Original Issue
  Date):                   February 3, 1998

Interest Accrual Date:     February 3, 1998

Issue Price:               100%

Specified Currency:        U.S. Dollars

Redemption
  Percentage:              100%

Redemption Dates:          Redeemable in whole, but
                           not in part, at the option
                           of  the Company upon not
                           less than 30 nor more
                           than 35 calendar days
                           notice on any February 3
                           or August 3, commencing
                           February 3, 2000

Annual Redemption
   Percentage
   Reduction:              N/A

Interest Rate:             6.40% per annum

Interest Payment
  Dates:                   The third day of each
                           month, commencing
                           March 3, 1998

Interest Payment
  Period:                  Monthly

Total Amount of OID:       N/A

Original Yield to
  Maturity:                N/A

Initial Accrual
  Period OID:              N/A

Book Entry Note or
  Certificated Note:       Book Entry Note

Senior Note or
  Subordinated Note:       Senior Note

Agent:                     Morgan Stanley & Co.
                           Incorporated

Trustee:                   The Chase Manhattan
                           Bank

Minimum
  Denomination:            $1,000

CUSIP:                     61745ELM1

Capitalized terms not defined above have the meanings given to such terms in the
accompanying Prospectus Supplement.

                           MORGAN STANLEY DEAN WITTER


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