SHOE CARNIVAL INC
10-Q, 1997-09-15
SHOE STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934

For the quarterly period ended August 2, 1997

[ ]  TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(D) OF THE  SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from        to

Commission File Number:  0-21360

                               Shoe Carnival, Inc.
             (Exact name of registrant as specified in its charter)

          Indiana                                            35-1736614
(State or other jurisdiction of                     (IRS Employer Identification
incorporation or organization)                       Number) 


8233 Baumgart Road, Evansville, Indiana                        47711
(Address of principal executive offices)                     (Zip Code)
                                                  
                                 (812) 867-6471
              (Registrant's telephone number, including area code)

                                 NOT APPLICABLE
                (Former name, former address and former fiscal year, 
                         if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.  Yes [X]  No [ ]


                      APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Common Stock,  no par value,  13,047,287  shares  outstanding as of September 1,
1997.


<PAGE>


                               SHOE CARNIVAL, INC.
                          INDEX TO FINANCIAL STATEMENTS


                                               

Part I   Financial Information                                           Page
         Item 1 - Financial Statements (Unaudited)
            Condensed Balance Sheets .................................      3
            Condensed Statements of Income............................      4
            Condensed Statement of Shareholders' Equity...............      5
            Condensed Statements of Cash Flows........................      6
            Notes to Condensed Financial Statements...................      7

         Item 2 - Management's Discussion and Analysis................   8-11

Part II  Other Information


         Item 4.  Submission of Matters to Vote of Security Holders...     12
         
         Item 6.  Exhibits and Reports on Form 8-K....................     12



         Signature....................................................     13





                                       2
<PAGE>




<TABLE>
<CAPTION>


                               SHOE CARNIVAL, INC.
                            CONDENSED BALANCE SHEETS
                                    Unaudited

                                                                                         
                                         August 2,    February 1,     August 3,
                                           1997          1997            1996
                                        ----------    -----------     ---------
                                                    (In thousands)

                                     ASSETS
<S>                                      <C>           <C>            <C> 
Current Assets:
   Cash and cash equivalents...........  $   1,902     $   1,625      $   1,584
   Accounts receivable.................        852           916          1,036
   Notes receivable from shareholders..         22            22             40
   Merchandise inventories.............     68,819        59,240         64,662
   Deferred income tax benefit.........        483           400            811
   Other...............................      1,220           906          3,360
                                         ---------     ---------      ---------
Total Current Assets...................     73,298        63,109         71,493
Property and equipment-net.............     31,451        30,817         31,192
                                         ---------     ---------      ---------
Total Assets...........................  $ 104,749     $  93,926      $ 102,685
                                         =========     =========      =========


                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
   Accounts payable....................  $  14,960     $  12,159      $  18,596
   Accrued and other liabilities.......      4,335         5,172          5,928
   Current portion of long-term debt...        717           688            664
                                         ---------     ---------      ---------
Total Current Liabilities..............     20,012        18,019         25,188
Long-term debt.........................     14,355         9,621         13,472
Deferred lease incentives..............      1,404         1,458          1,624
Deferred income taxes..................      1,207         1,056          1,001
                                         ---------     ---------      ---------
Total Liabilities......................     36,978        30,154         41,285
                                         ---------     ---------      ---------

Shareholders' Equity:
   Common stock, no par value, 50,000
    shares authorized, 13,045, 13,032,
    13,022 shares issued and outstanding 
    at August 2, 1997, February 1, 1997 
    and August 3, 1996.................          0             0              0  
   Additional paid-in capital..........     61,616        61,398         61,353
   Retained earnings...................      6,155         2,374             47
                                         ---------     ---------      ---------
Total Shareholders' Equity.............     67,771        63,772         61,400
                                         ---------     ---------      ---------
Total Liabilities and Shareholders' 
   Equity..............................  $ 104,749     $  93,926      $ 102,685
                                         =========     =========      =========

</TABLE>









                   See Notes to Condensed Financial Statements


                                       3
<PAGE>

<TABLE>
<CAPTION>

                               SHOE CARNIVAL, INC.
                         CONDENSED STATEMENTS OF INCOME
                                    Unaudited

                              Thirteen     Thirteen    Twenty-six    Twenty-six
                             Weeks Ended  Weeks Ended  Weeks Ended   Weeks Ended
                              August 2,    August 3,    August 2,     August 3,       
                                1997         1996         1997          1996          
                             -----------  -----------  -----------   -----------    
                                     (In thousands, except per share data)
<S>                           <C>          <C>          <C>           <C>  
Net sales..................   $  62,393    $  57,597    $ 121,721     $ 115,805
Cost of sales (including 
   buying, distribution 
   and occupancy costs)....      44,271       41,669       85,269        83,528
                              ---------    ---------    ---------     ---------

Gross profit...............      18,122       15,928       36,452        32,277
Selling, general and 
   administrative expenses.      14,575       14,086       29,619        28,435
                              ---------    ---------    ---------     ---------

Operating income...........       3,547        1,842        6,833         3,842
Interest expense, net......         247          332          478           771
                              ---------    ---------    ---------     ---------

Income before income taxes.       3,300        1,510        6,355         3,071
Income taxes...............       1,337          619        2,574         1,259
                              ---------    ---------    ---------     ---------

Net income.................   $   1,963    $     891    $   3,781     $   1,812
                              =========    =========    =========     =========

Net income per share.......   $     .15    $     .07    $     .29     $     .14
                              =========    =========    =========     =========

Weighted average common 
   shares and common 
   equivalent shares 
   outstanding.............      13,286       13,021       13,170        13,020
                              =========    =========    =========     =========


</TABLE>







                   See Notes to Condensed Financial Statements



                                       4
<PAGE>




<TABLE>
<CAPTION>




                               SHOE CARNIVAL, INC.
                   CONDENSED STATEMENT OF SHAREHOLDERS' EQUITY
                                    Unaudited



                                                  Additional
                                  Common Stock     Paid-In    Retained
                               Shares     Amount   Capital    Earnings    Total
                               ------     ------  ----------  --------  --------
                                                 (In thousands)
<S>                             <C>      <C>     <C>         <C>        <C>   
Balance at February 1, 1997.... 13,032   $  0    $  61,398   $  2,374   $ 63,772
  Employee stock purchase
       plan purchases..........     13                  60                    60
  Payment on stock purchase....                        158                   158
  Net income...................                                 3,781      3,781
                               -------   ----   ----------   --------  ---------
Balance at August 2, 1997.....  13,045   $  0    $  61,616   $  6,155  $  67,771
                               =======   ====   ==========   ========  =========



</TABLE>






                   See Notes to Condensed Financial Statements


                                       5
<PAGE>




<TABLE>
<CAPTION>

                               SHOE CARNIVAL, INC.
                       CONDENSED STATEMENTS OF CASH FLOWS
                                    Unaudited

                                                         Twenty-six   Twenty-six
                                                         Weeks Ended Weeks Ended
                                                           August 2,   August 3,
                                                             1997        1996
                                                         -----------  ----------     
                                                              (In thousands)
<S>                                                       <C>         <C>  
Cash flows from operating activities:
   Net income...........................................  $   3,781   $   1,812
   Adjustments to reconcile net income to net
     cash provided by operating activities:
     Depreciation and amortization......................      2,840       2,538
     Loss on retirement of assets.......................        190         219
     Deferred income taxes..............................         68       1,084
     Compensation for forgiveness of debt...............        158           0
     Other  ............................................        (54)        (84)
     Changes in operating assets and liabilities:
       Merchandise inventories..........................     (9,579)     (1,963)
       Accounts receivable..............................         64         (50)
       Accounts payable and accrued liabilities.........      2,135       5,273
       Other............................................       (315)      1,299
                                                          ---------   ---------

Net cash (used in) provided by operating activities.....       (712)     10,128
                                                          ---------   ---------

Cash flows from investing activities:
   Purchases of property and equipment..................     (3,850)     (3,661)
   Lease incentives.....................................          0        (241)
   Other................................................         16           2
                                                          ---------   ---------

Net cash used in investing activities...................     (3,834)     (3,900)
                                                          ---------   ---------

Cash flows from financing activities:
   Borrowings under line of credit......................     67,425      97,025
   Payments on line of credit...........................    (62,325)   (102,275)
   Payments on capital lease obligations................       (337)       (310)
   Proceeds from issuance of stock......................         60          16
                                                          ---------   ---------

Net cash provided by (used in) financing activities.....      4,823      (5,544)
                                                          ---------   ---------

Net increase in cash and cash equivalents...............        277         684
Cash and cash equivalents at beginning of period........      1,625         900
                                                          ---------   ---------

Cash and cash equivalents at end of period..............  $   1,902   $   1,584
                                                          =========   =========

Supplemental disclosures of cash flow information:
   Cash paid during period for interest.................  $     473   $     815
   Cash paid (refunded) during period for income taxes..  $   2,379   $  (2,046)
Supplemental disclosure of noncash investing activities:
   Capital lease obligations incurred...................  $       0   $     162

</TABLE>






                   See Notes to Condensed Financial Statements



                                       6
<PAGE>




                               SHOE CARNIVAL, INC.
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                    Unaudited

Note 1 - Basis of Presentation

In the opinion of management,  the accompanying  unaudited  condensed  financial
statements  contain all  adjustments  necessary to present  fairly the financial
position of the Company and the results of its operations and its cash flows for
the periods presented.  Certain information and disclosures normally included in
notes to financial  statements  have been condensed or omitted  according to the
rules and  regulations of the Securities and Exchange  Commission,  although the
Company  believes  that the  disclosures  are  adequate to make the  information
presented not misleading.

The results of operations for the interim periods are not necessarily indicative
of the results to be expected for the full year.

It is suggested that these financial  statements be read in conjunction with the
financial  statements and financial notes thereto included in the Company's 1996
Annual Report.

Note 2 - Restructuring Charge

In the fourth  quarters  of 1995 and 1994,  the Company  recorded  restructuring
charges related to its plan to close a total of nine unprofitable  stores. Eight
stores were closed during fiscal years 1995 and 1996,  with the remaining  store
being closed in February 1997.

During the first half of 1997 charges applied against the restructuring  reserve
include cash  expenditures  of $107,000 for store closing costs and $171,000 for
equipment and leasehold improvement write-offs. The remaining reserve of $40,000
will be utilized primarily for lease termination costs.

The  restructuring  charges  include  management's  best  estimates  of  amounts
required to be paid for store  closing and lease  termination  costs.  The total
amount of the cash payments ultimately required could differ materially from the
amounts  recorded if  management  is unable to  negotiate  an  acceptable  lease
termination agreement with the landlord.





                                       7
<PAGE>



<TABLE>
<CAPTION>


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Results of Operations
                                                                      Comparable        
                        Number of Stores        Store Square Footage Store Sales         
              Beginning                 End of      Net        End     Increase      
Quarter Ended Of Period Opened  Closed  Period   Decrease  of Period  (Decrease)
- ------------- --------- ------- ------- ------- --------- ----------- ----------
<S>               <C>      <C>     <C>     <C>    <C>       <C>          <C>  
May 3, 1997       93       0       2       91    (19,000)   1,007,000     4.4%
August 2, 1997    91       0       0       91      5,000    1,012,000     8.8%
Year-to-date      93       0       2       91    (14,000)   1,012,000     6.0%

May 4, 1996       95       2       4       93     (2,000)   1,022,000    (4.4%)
August 3, 1996    93       2       2       93      2,000    1,024,000    (3.2%)
Year-to-date      95       4       6       93          0    1,024,000    (3.8%)

</TABLE>

The following table sets forth the Company's results of operations  expressed as
a percentage of net sales for the periods indicated:

<TABLE>
<CAPTION>

                              Thirteen      Thirteen    Twenty-six   Twenty-six
                             Weeks Ended   Weeks Ended  Weeks Ended  Weeks Ended
                              August 2,     August 3,    August 2,    August 3,
                                1997          1996         1997         1996
                            -----------    -----------  -----------  ----------- 

<S>                             <C>           <C>           <C>           <C>    
Net sales..................     100.0%        100.0%        100.0%        100.0%
Cost of sales (including 
   buying, distribution 
   and occupancy costs)....      70.9          72.3          70.1          72.1
                            ---------     ---------     ---------     ---------

Gross profit...............      29.1          27.7          29.9          27.9
Selling, general and
   administrative expenses.      23.4          24.5          24.3          24.6
                            ---------     ---------     ---------     ---------

Operating income...........       5.7           3.2           5.6           3.3
Interest expense...........        .4            .6            .4            .6
                            ---------     ---------     ---------     ---------

Income before income taxes.       5.3           2.6           5.2           2.7
Income taxes...............       2.1           1.1           2.1           1.1
                            ---------     ---------     ---------     ---------

Net income.................       3.2%          1.5%          3.1%          1.6%
                            =========     =========     =========     =========

</TABLE>


Net Sales

Net sales increased $4.8 million to $62.4 million in the second quarter of 1997,
an 8.3% increase over net sales of $57.6  million in the  comparable  prior year
period. The increase was attributable to an 8.8% comparable store sales increase
and the sales generated by the five new stores opened in 1996,  partially offset
by the  reduction  in sales for the eight  stores  closed in 1996 and 1997.  The
comparable  store sales increase was supported with increases in the majority of
the  product  categories.  Average  footwear  unit prices in  comparable  stores
increased 9.5% while footwear unit sales decreased 1.1%.  Sales of private label
and non-name  brand  footwear  constituted  17.7% of total footwear sales in the
second quarter of 1997 as compared with 16.7% in the prior year quarter.


                                       8
<PAGE>



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)



Net sales  increased $5.9 million to $121.7 million in the first half of 1997, a
5.1%  increase  over net sales of $115.8  million in the  comparable  prior year
period.  The increase was attributable to a 6.0% comparable store sales increase
and the sales generated by the five new stores opened in 1996,  partially offset
by the  reduction  in sales for the eight  stores  closed in 1996 and 1997.  The
comparable  store sales  increase  was  supported  with  increases  in all major
product categories.  Average footwear unit prices in comparable stores increased
10.5% while  footwear  unit sales  decreased  4.3%.  Sales of private  label and
non-name brand footwear  constituted  17.2% of total footwear sales in the first
half of 1997 as compared with 16.4% in the prior year.

Gross Profit

     Gross profit  increased $2.2 million to $18.1 million in the second quarter
of 1997, a 13.8%  increase over gross profit of $15.9 million in the  comparable
prior year period.  The Company's  gross profit  margin  increased to 29.1% from
27.7%.  As a percentage  of sales,  buying,  distribution  and  occupancy  costs
decreased 0.4%. The increase in merchandise gross profit margin of 1.0% of sales
was broad based with all major product categories  improving over the comparable
prior year period.

     Gross profit  increased  $4.2 million to $36.5 million in the first half of
1997,  a 12.9%  increase  over gross profit of $32.3  million in the  comparable
prior year period.  The Company's  gross profit  margin  increased to 29.9% from
27.9%.  As a percentage  of sales,  buying,  distribution  and  occupancy  costs
decreased .3%. The increase in merchandise  gross profit margin of 1.7% of sales
was broad based with all major product categories  improving over the comparable
prior year period.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $489,000 to $14.6 million
in the second  quarter of 1997 from $14.1 million in the  comparable  prior year
period.  As  a  percentage  of  sales,  these  expenses  decreased  1.1%.  Total
pre-opening  costs for the two stores opened in the second  quarter of 1996 were
$132,000 or 0.2% of sales. No stores were opened in the second quarter of 1997.

Selling,  general and  administrative  expenses  increased $1.2 million to $29.6
million  in the first half of 1997 from $28.4  million in the  comparable  prior
year period.  As a percentage of sales,  these  expenses  decreased  .3%.  Total
pre-opening  costs for the four  stores  opened  in the first  half of 1996 were
$371,000 or .3% of sales. No stores were opened in the first half of 1997.

Interest Expense

The  reduction in net interest  expense in the second  quarter and the first six
months of 1997 as compared  with in the second  quarter and the first six months
of 1996 resulted from a combination  of reduced  borrowings  and lower  interest
rates.

Income Taxes

The effective  income tax rate of 40.5% and 41.0% in the second quarters and the
first  six  months of 1997 and 1996  respectively  differed  from the  statutory
federal rates due primarily to state and local income taxes,  net of the federal
tax benefit.


                                       9
<PAGE>



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)



Liquidity and Capital Resources

The  Company's  primary  sources  of funds are cash flows  from  operations  and
borrowings  under its  revolving  credit  facility.  Net cash used in  operating
activities  was  $712,000  during the first half of 1997.  Excluding  changes in
operating assets and liabilities, cash provided by operating activities was $7.0
million in the first half of 1997.  An increase in  merchandise  inventories  of
$9.6 million and a reduction in accounts payable and accrued liabilities of $2.1
million  were  partially  offset  by the  $7.0  million  in  cash  generated  by
operations  before changes in operating assets and liabilities.  The increase in
merchandise inventories was primarily due to seasonal fluctuations.

Working capital  increased to $53.3 million at August 2, 1997 from $45.1 million
at February 1, 1997 and the  current  ratio  improved to 3.7 to 1 from 3.5 to 1.
Long-term  debt as a  percentage  of total  capital was 17.5% at August 2, 1997,
compared to 13.1% at February 1, 1997.

Capital  expenditures  were $3.9  million  in the first  half of 1997.  Of these
expenditures,  approximately  $2.9 million was incurred  for the  remodeling  of
certain  stores.  The remaining  capital  expenditures in the first half of 1997
were primarily for  technological  improvements  in the stores and  distribution
center.

The Company  intends to end fiscal 1997 with 91 stores after the opening of four
stores in the second half of 1997 and the closing of four lower volume stores at
the  expiration  of their  leases.  Two stores  were closed in the first half of
1997.  The  Company  opened four stores in the first half of 1996 and closed six
stores.

     The  actual  amount  of  the  Company's  cash   requirements   for  capital
expenditures  depends in part on the number of new stores opened,  the amount of
lease  incentives,  if any,  received  from  landlords  and the number of stores
remodeled. The opening of new stores will be dependent upon, among other things,
the  availability of desirable  locations,  the negotiation of acceptable  lease
terms and general economic and business  conditions  affecting consumer spending
in areas the Company targets for expansion.  As part of the Company's  effort to
upgrade the image of its stores, a new prototype design has been utilized in all
new and remodeled  stores since the fourth  quarter of 1995.  The size of stores
utilizing  the new  prototype  design has  increased  from 10,000 square feet to
between 12,000 and 18,000 square feet depending upon,  among other factors,  the
location of the store and the population  base the store is expected to service.
Accordingly, capital expenditures for new stores have increased to an average of
approximately  $450,000,  including  point-of-sale  equipment which is generally
acquired  through   equipment  leasing   transactions.   The  average  inventory
investment  in a new store is  expected  to range  from  $550,000  to  $850,000,
depending on the size and sales  expectation  of the store and the timing of the
new store opening. Pre-opening expenses, such as advertising, salaries, supplies
and utilities, are expected to average $60,000 to $80,000 per-store.

The Company's $35 million  credit  facility  provides for a combination  of cash
advances on a revolving basis and the issuance of commercial  letters of credit.
Borrowings under the revolving credit line are based on eligible inventory.  The
credit agreement limits capital expenditures in 1997 to $12 million.  Borrowings
and  letters of credit  outstanding  under this  facility at August 2, 1997 were
$13.6 million and $8.5 million, respectively.

The Company  anticipates  that its existing cash and cash flow from  operations,
supplemented by borrowings  under the credit facility will be sufficient to fund
its planned  expansion and other  operating cash  requirements  for at least the
next 12 months.


                                       10
<PAGE>




                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)



Seasonality

The Company's quarterly results of operations have fluctuated,  and are expected
to  continue  to  fluctuate  in the  future  primarily  as a result of  seasonal
variances and the timing of sales and costs  associated with opening new stores.
Non-capital  expenditures,  such as advertising  and payroll,  incurred prior to
opening of a new store are  charged to expense in the month the store is opened.
Therefore,  the Company's results of operations may be adversely affected in any
quarter in which the Company opens new stores.

The Company has three  distinct  selling  periods:  Easter,  back-to-school  and
Christmas.

Factors That May Effect Future Results

This report contains certain forward looking statements that involve a number of
risks and  uncertainties.  Among the factors that could cause actual  results to
differ materially are the following: general economic conditions in the areas of
the United  States in which the  Company's  stores are  located;  changes in the
overall retail  environment  and more  specifically  in the apparel and footwear
retail sectors;  the impact of competition,  weather  patterns,  consumer buying
trends  and the  ability of the  Company to  identify  and  respond to  emerging
fashion trends;  the  availability of desirable store locations and management's
ability  to  negotiate  acceptable  lease  terms and open new stores in a timely
manner;  and changes in the political and economic  environments in the People's
Republic  of China,  where most of the  Company's  private  label  products  are
manufactured,  and the contiuned favorable trade relationships between China and
the United States.



                                       11
<PAGE>





                               SHOE CARNIVAL, INC.
                           PART II - OTHER INFORMATION


Item 4.   Submission of Matters to Vote of Security Holders

          The annual meeting of the common  shareholders of the Company was held
          June 11, 1997.

          Election of Director

          David H.  Russell  was  elected  at the  annual  meeting to serve as a
          Director of the Company for a three year term.  Mr.  Russell  received
          11,011,697 votes in favor of his election and none against.

          Other Matters Voted Upon at the Meeting

          Deloitte & Touche LLP was  appointed  as auditor  for the  Company for
          1997.  11,834,360  votes  were cast in favor,  19,150  votes were cast
          against  and 9,587  abstentions  were  recorded  with  respect to such
          appointment.

          Shareholders  approved various  amendments to the Company's 1993 Stock
          Option and Incentive Plan including increasing the number of shares of
          the  Company's  Common Stock  subject to issuance  under the plan from
          900,000 to 1,500,000.  6,630,195  votes were cast in favor,  2,327,498
          votes were cast  against,  19,641  abstentions  and  2,885,763  broker
          non-votes were recorded with respect to such approval.

          Shareholders  approved an amendment to the  Company's  Employee  Stock
          Purchase  Plan  to  allow  officers  of the  Company  to  participate.
          8,215,178  votes were cast in favor,  816,498 votes were cast against,
          9,653  abstentions and 2,821,798  broker  non-votes were recorded with
          respect to such approval.




Item 6.   Exhibits and Reports on Form 8-K

    (a)   Exhibits
          
          (10-E)  1993 Stock Option and Incentive Plan of Registrant   
          
          (10-L)  Employee Stock Purchase Plan of Registrant  

          (27)    Financial Data Schedule

    (b)   Reports on Form 8-K

          A report  on Form  8-K was  filed by the  Company  on June 9,  1997 to
          announce the  retirement  and terms of retirement of David H. Russell,
          the Company's founder and Vice Chairman. 




                                       12
<PAGE>





                               SHOE CARNIVAL, INC.
                                    SIGNATURE




Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report to be  signed,  on its  behalf by the
undersigned thereunto duly authorized.



Date: September 12, 1997                                SHOE CARNIVAL, INC.
                                                           (Registrant)



                                                   By:  /s/ W. Kerry Jackson
                                                        W. Kerry Jackson
                                                        Vice President and
                                                        Chief Financial Officer
 





                                       13
<PAGE>






                               SHOE CARNIVAL, INC.
                      1993 STOCK OPTION AND INCENTIVE PLAN


     1. PLAN  PURPOSE.  The  purpose  of the Plan is to  promote  the  long-term
interests  of the  Company  and  its  shareholders  by  providing  a  means  for
attracting  and  retaining  officers  and key  employees  of the Company and its
Affiliates.

     2. DEFINITIONS. The following definitions are applicable to the Plan:

     "Affiliate" -- means any "parent  corporation" or "subsidiary  corporation"
of  the  Company  as  such  terms  are  defined  in  Section   424(e)  and  (f),
respectively, of the Code.

     "Award" -- means the grant by the Committee of an Incentive Stock Option, a
Non-Qualified Stock Option, or Restricted Stock, or any combination  thereof, as
provided in the Plan.

     "Board" -- means the Board of Directors of the Company.

     "Change in Control" -- means each of the events  specified in the following
clauses (i) through (iii): (i) any third person,  including a "group" as defined
in Section 13(d)(3) of the Exchange Act shall, after the date of the adoption of
the Plan by the  Board,  first  become  the  beneficial  owner of  shares of the
Company  with  respect to which 25% or more of the total number of votes for the
election of the Board of Directors of the Company may be cast,  (ii) as a result
of, or in connection  with,  any cash tender offer,  exchange  offer,  merger or
other business combination, sale of assets or contested election, or combination
of the  foregoing,  the persons who were directors of the Company shall cease to
constitute  a majority  of the Board of  Directors  of the  Company or (iii) the
stockholders  of the Company shall approve an agreement  providing  either for a
transaction in which the Company will cease to be an independent  publicly owned
entity or for a sale or other disposition of all or substantially all the assets
of the Company;  provided,  however,  that the  occurrence of any of such events
shall  not be  deemed a Change  in  Control  if,  prior  to such  occurrence,  a
resolution  specifically approving such occurrence shall have been adopted by at
least a majority of the Board of Directors of the Company.

     "Code" -- means the Internal Revenue Code of 1986, as amended.

     "Committee" -- means the Committee referred to in Section 3 hereof.

     "Company" -- means Shoe Carnival, Inc., an Indiana corporation.

     "Continuous   Service"  --  means  the  absence  of  any   interruption  or
termination  of service as an employee of the Company or an  Affiliate.  Service
shall not be considered interrupted in the case of sick leave, military leave or
any  other  leave  of  absence  approved  by the  Company  or in the case of any
transfer between the Company and an Affiliate or any successor to the Company.

     "Employee"  -- means any person,  including an officer or director,  who is
employed by the Company or any Affiliate.

     "Exchange Act" -- means the Securities Exchange Act of 1934, as amended.

     "Exercise  Price" -- means the price per Share at which the Shares  subject
to an Option may be purchased upon exercise of such Option.


                                   

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     "Incentive  Stock Option" -- means an option to purchase  Shares granted by
the Committee  pursuant to Section 6 hereof which is subject to the  limitations
and  restrictions  of Section 8 hereof and is intended to qualify  under Section
422 of the Code.

     "Market  Value"  --  means  the  last  reported  sale  price on the date in
question (or, if there is no reported  sale on such date, on the last  preceding
date on which any reported sale occurred) of one Share on the principal exchange
on which the Shares are listed for trading,  or if the Shares are not listed for
trading on any  exchange,  on the NASDAQ  National  Market System or any similar
system  then in use,  or, if the Shares  are not  listed on the NASDAQ  National
Market System, the mean between the closing high bid and low asked quotations of
one Share on the date in question  as  reported by NASDAQ or any similar  system
then in use, of, if no such  quotations are available,  the fair market value on
such date of one Share as the Committee shall determine.

     "Non-Qualified  Stock Option" -- means an option to purchase shares granted
by the Committee  pursuant to Section 6 hereof,  which option is not intended to
qualify under Section 422 of the Code.

     "Option"  -- means an  Incentive  Stock  Option  or a  Non-Qualified  Stock
Option.

     "Participant"  -- means any  officer or key  employee of the Company or any
Affiliate who is selected by the Committee to receive an Award.

     "Plan" -- means this 1993 Stock Option and Incentive Plan of the Company.

     "Reorganization"  -- means the liquidation or dissolution of the Company or
any merger,  consolidation  or  combination of the Company (other than a merger,
consolidation  or combination in which the Company is the continuing  entity and
which  does  not  result  in the  outstanding  Shares  being  converted  into or
exchanged for different  securities,  cash or other property or any  combination
thereof).

     "Restricted  Period" -- means the period of time  selected by the Committee
for the purpose of determining  when  restrictions are in effect under Section 9
hereof with respect to Restricted Stock awarded under the Plan.

     "Restricted Stock" -- means Shares which have been contingently  awarded to
a  Participant  by the  Committee  subject to the  restrictions  referred  to in
Section 9 hereof, so long as such restrictions are in effect.

     "Securities Act" -- means the Securities Act of 1933, as amended.

     "Shares" -- means the Common Stock, no par value, of the Company.

     3. ADMINISTRATION.  The Plan shall be administered by the Committee,  which
shall  consist  of two or more  members  of the  Board,  each of whom shall be a
"non-employee director" as provided under Rule 16b-3 of the Exchange Act, and an
"outside  director" as provided  under Code Section  162(m).  The members of the
Committee  shall be  appointed  by the Board.  Except as limited by the  express
provisions of the Plan, the Committee shall have sole and complete authority and
discretion to (a) select Participants and grant Awards; (b) determine the number
of Shares to be subject to types of Awards  generally,  as well as to individual
Awards granted under the Plan; (c) determine the terms and conditions upon which
Awards  shall be granted  under the Plan;  (d)  prescribe  the form and terms of
instruments evidencing such grants; (e) establish procedures and regulations for
the  administration  of the  Plan;  (f)  interpret  the  Plan;  and (g) make all
determinations deemed necessary or advisable for the administration of the Plan.

     A majority of the Committee  shall  constitute a quorum,  and the acts of a
majority of the members present at any meeting at which a quorum is present,  or
acts approved in writing by all members of the

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Committee without a meeting, shall be acts of the Committee.  All determinations
and decisions made by the Committee pursuant to the provisions of the Plan shall
be final, conclusive, and binding on all persons, and shall be given the maximum
deference permitted by law.

     4. PARTICIPANTS. The Committee may select from time to time Participants in
the Plan from those  officers and key employees of the Company or its Affiliates
who, in the opinion of the Committee,  have the capacity for  contributing  in a
substantial  measure  to  the  successful  performance  of  the  Company  or its
Affiliates; provided, however, that no Awards shall be granted under the Plan to
any individual who, at the time such Award is granted,  beneficially  owns stock
possessing  20% of the total  combined  voting  power of all  classes of capital
stock of the Company or any Affiliate.

     5.  SHARES  SUBJECT TO PLAN.  Subject to  adjustment  by the  operation  of
Section 10 hereof, the maximum number of Shares with respect to which Awards may
be made under the Plan is  1,500,000  Shares.  The number of Shares which may be
granted under the Plan to any  Participant  during any calendar year of the Plan
under all forms of Awards  shall not exceed  300,000  Shares.  The  Shares  with
respect to which Awards may be made under the Plan may either be authorized  and
unissued shares or unissued shares  heretofore or hereafter  reacquired and held
as  treasury  shares.  With  respect  to  any  Option  which  terminates  or  is
surrendered  for  cancellation  or with  respect to  Restricted  Stock  which is
forfeited,  new Awards may be granted  under the Plan with respect to the number
of Shares as to which such termination or forfeiture has occurred.

     6. GENERAL TERMS AND CONDITIONS OF OPTIONS.  The Committee  shall have full
and complete authority and discretion,  except as expressly limited by the Plan,
to grant  Options  and to provide  the terms and  conditions  (which need not be
identical  among  Participants)  thereof.  In  particular,  the Committee  shall
prescribe the following terms and conditions:  (i) the Exercise Price,  (ii) the
number of Shares subject to, and the expiration  date of, any Option,  (iii) the
manner,  time and rate (cumulative or otherwise) of exercise of such Option, and
(iv) the  restrictions,  if any,  to be placed  upon such  Option or upon Shares
which may be issued  upon  exercise  of such  Option.  The  Committee  may, as a
condition of granting any Option,  require that a Participant agree to surrender
for cancellation one or more Options previously granted to such Participant.

     7. EXERCISE OF OPTIONS.

        (a) Except as  provided in Section  13, an Option  granted  under the
     Plan shall be exercisable  during the lifetime of the  Participant to whom
     such Option was granted only by such  Participant,  and except as provided
     in  paragraphs  (c),  (d) and (e) of this Section 7, no such Option may be
     exercised unless at the time such Participant  exercises such Option, such
     Participant has maintained  Continuous Service since the date of the grant
     of such Option.

        (b) To exercise an Option under the Plan, the Participant  shall give
     written  notice to the Company  (which shall  specify the number of Shares
     with  respect to which such  Participant  elects to exercise  such Option)
     together  with full  payment of the Exercise  Price.  The date of exercise
     shall be the date on which such notice is received by the Company. Payment
     shall be made  either (i) in cash  (including  check,  bank draft or money
     order) or (ii) by delivering (A) Shares  already owned by the  Participant
     and having a Market Value on the date of exercise  equal to the applicable
     Exercise Price, or (B) a combination of cash and such Shares.

        (c) If the  Continuous  Service of a Participant  is  terminated  for
     cause,  or voluntarily by the Participant for any reason other than death,
     disability or retirement,  all rights under any Option of such Participant
     shall expire immediately upon such cessation of Continuous Service. If the
     Continuous  Service of a  Participant  is  terminated  by reason of death,
     disability or retirement,  such Participant may exercise such Option,  but
     only to the extent such  Participant  was entitled to exercise such Option
     at the date of such  cessation,  at any time during the remaining  term of
     such  Option,  or, in the case of  Incentive  Stock  Options,  during such
     shorter period as the Committee may determine

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     and so provide in the applicable instrument or instruments  evidencing the
     grant of such Option. If a Participant shall cease to maintain  Continuous
     Service for any reason other than those set forth above in this  paragraph
     (c) of this Section 7, such  Participant  may exercise  such Option to the
     extent that such  Participant  was entitled to exercise such Option at the
     date of such  cessation  but only  within  the  period of three (3) months
     immediately  succeeding  such cessation of Continuous  Service,  and in no
     event after the expiration date of the subject Option; provided,  however,
     that such right of exercise  after  cessation of Continuous  Service shall
     not be available to a Participant if the Company otherwise  determines and
     so provides in the  applicable  instrument or  instruments  evidencing the
     grant of such Option.

        (d)  In  the  event  of  the  death  of a  Participant  while  in the
     Continuous Service of the Company or an Affiliate,  the person to whom any
     Option held by the  Participant at the time of his death is transferred by
     will or by the laws of descent and  distribution  may exercise such Option
     on the same terms and  conditions  that such  Participant  was entitled to
     exercise such Option.  Following the death of any  Participant  to whom an
     Option was granted under the Plan, the Committee,  as an alternative means
     of settlement of such Option,  may elect to pay to the person to whom such
     Option is  transferred  the amount by which the Market  Value per Share on
     the date of exercise of such Option  shall  exceed the  Exercise  Price of
     such Option, multiplied by the number of Shares with respect to which such
     Option is properly  exercised.  Any such  settlement of an Option shall be
     considered an exercise of such Option for all purposes of the Plan.

        (e)  Notwithstanding  the  provisions of the foregoing  paragraphs of
     this  Section 7, the  Committee  may,  in its sole  discretion,  establish
     different  terms and conditions  pertaining to the effect of the cessation
     of Continuous  Service,  to the extent permitted by applicable federal and
     state law.

     8. INCENTIVE STOCK OPTIONS.  Incentive Stock Options may be granted only to
Participants  who are  Employees.  Any  provisions  of the Plan to the  contrary
notwithstanding,  (i) no  Incentive  Stock Option shall be granted more than ten
years from the date the Plan is adopted by the Board of Directors of the Company
and no Incentive Stock Option shall be exercisable  more than ten years from the
date such  Incentive  Stock Option is granted,  (ii) the  Exercise  Price of any
Incentive  Stock Option shall not be less than the Market Value per Share on the
date such Incentive  Stock Option is granted,  (iii) any Incentive  Stock Option
shall not be transferable by the Participant to whom such Incentive Stock Option
is granted other than by will or the laws of descent and  distribution and shall
be exercisable during such Participant's lifetime only by such Participant,  and
(iv) no Incentive Stock Option shall be granted which would permit a Participant
to acquire,  through the  exercise of  Incentive  Stock  Options in any calendar
year,  Shares or shares of any  capital  stock of the  Company or any  Affiliate
thereof  having  an  aggregate  Market  Value  (determined  as of the  time  any
Incentive  Stock  Option  is  granted)  in  excess of  $100,000.  The  foregoing
limitation  shall be determined by assuming that the  Participant  will exercise
each  Incentive  Stock  Option  on the  date  that  such  Option  first  becomes
exercisable.  Notwithstanding the foregoing, in the case of any Participant who,
at the date of grant,  owns stock possessing more than 10% of the total combined
voting  power of all classes of capital  stock of the Company or any  Affiliate,
the Exercise Price of any Incentive  Stock Option shall not be less than 110% of
the Market  Value per Share on the date such  Incentive  Stock Option is granted
and such Incentive  Stock Option shall not be  exercisable  more than five years
from the date such Incentive Stock Option is granted.

     9. TERMS AND CONDITIONS OF RESTRICTED  STOCK. The Committee shall have full
and complete authority,  subject to the limitations of the Plan, to grant awards
of Restricted  Stock and, in addition to the terms and  conditions  contained in
paragraphs  (a) through (f) of this  Section 9, to provide  such other terms and
conditions  (which need not be identical among  Participants) in respect of such
Awards, and the vesting thereof, as the Committee shall determine and provide in
the agreement referred to in paragraph (d) of this Section 9.

     (a) At the  time of an award  of  Restricted  Stock,  the  Committee  shall
establish  for each  Participant  a  Restricted  Period  during  which or at the
expiration of which,  the Shares of Restricted  Stock shall vest.  The Committee
may also restrict or prohibit the sale,  assignment,  transfer,  pledge or other
encumbrance

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of the Shares of  Restricted  Stock by the  Participant  during  the  Restricted
Period. Except for such restrictions, and subject to paragraphs (c), (d) and (e)
of this Section 9 and Section 10 hereof, the Participant as owner of such Shares
shall have all the rights of a  stockholder,  including  but not limited to, the
right to receive  all  dividends  paid on such Shares and the right to vote such
Shares. The Committee shall have the authority, in its discretion, to accelerate
the time at which any or all of the restrictions shall lapse with respect to any
Shares of Restricted Stock prior to the expiration of the Restricted Period with
respect thereto,  or to remove any or all of such restrictions,  whenever it may
determine that such action is appropriate by reason of changes in applicable tax
or other laws or other changes in circumstances occurring after the commencement
of such Restricted Period.

     (b) Except as provided  in Section 12 hereof,  if a  Participant  ceases to
maintain  Continuous  Service for any reason (other than death, total or partial
disability or normal or early  retirement)  unless the Committee shall otherwise
determine,   all  Shares  of  Restricted  Stock  theretofore   awarded  to  such
Participant and which at the time of such termination of Continuous  Service are
subject to the  restrictions  imposed by  paragraph  (a) of this Section 9 shall
upon such  termination  of  Continuous  Service be forfeited and returned to the
Company.  If a Participant  ceases to maintain  Continuous  Service by reason of
death or total or partial disability,  then the restrictions with respect to the
Ratable  Portion of the Shares of  Restricted  Stock shall lapse and such Shares
shall be free of  restrictions  and shall not be forfeited.  The Ratable Portion
shall be  determined  with respect to each separate  Award of  Restricted  Stock
issued  and  shall be equal to (i) the  number of  Shares  of  Restricted  Stock
awarded to the  Participant  multiplied by the portion of the Restricted  Period
that  expired  at the  date of the  Participant's  death  or  total  or  partial
disability reduced by (ii) the number of Shares of Restricted Stock awarded with
respect  to which  the  restrictions  had  lapsed as of the date of the death or
total or partial disability of the Participant.

     (c) Each  certificate  issued in  respect  of Shares  of  Restricted  Stock
awarded under the Plan shall be registered  in the name of the  Participant  and
deposited by the  Participant,  together  with a stock power  endorsed in blank,
with the Company and shall bear the following (or a similar) legend:

"The  transferability  of this  certificate and the shares of stock  represented
hereby are subject to the terms and conditions (including  forfeiture) contained
in the 1993 Stock  Option and  Incentive  Plan of Shoe  Carnival,  Inc.,  and an
Agreement  entered into between the  registered  owner and Shoe  Carnival,  Inc.
Copies of such Plan and  Agreement are on file in the office of the Secretary of
Shoe Carnival, Inc."

     (d) At the time of an award of Shares of Restricted  Stock, the Participant
shall  enter  into an  Agreement  with the  Company in a form  specified  by the
Committee,  agreeing to the terms and conditions of the award, and to such other
matters as the Committee shall in its sole discretion determine.

     (e) At the time of an award of Shares of  Restricted  Stock,  the Committee
may,  in its  discretion,  determine  that the  payment  to the  Participant  of
dividends  declared or paid on such Shares by the Company or a specified portion
thereof,  shall be deferred until the earlier to occur of (i) the lapsing of the
restrictions  imposed  under  paragraph  (a)  of  this  Section  9 or  (ii)  the
forfeiture  of such Shares under  paragraph  (b) of this Section 9, and shall be
held by the Company for the account of the  Participant  until such time. In the
event of such  deferral,  there  shall be  credited  at the end of each year (or
portion  thereof)  interest on the amount of the account at the beginning of the
year at a rate per annum as the  Committee,  in its  discretion,  may determine.
Payment  of  deferred  dividends,  together  with  interest  accrued  thereon as
aforesaid,  shall be made upon the earlier to occur of the events  specified  in
(i) and (ii) of the immediately preceding sentence.

     (f) At the expiration of the restrictions  imposed by paragraph (a) of this
Section 9, the Company shall redeliver to the Participant (or where the relevant
provision of  paragraph  (b) of this Section 9 applies in the case of a deceased
Participant,   to  his   legal   representative,   beneficiary   or  heir)   the
certificate(s)  and stock power  deposited  with it pursuant to paragraph (c) of
this Section 9 and the

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Shares  represented  by such  certificate(s)  shall be free of the  restrictions
referred to in paragraph (a) of this Section 9.

     10. ADJUSTMENTS UPON CHANGES IN CAPITALIZATION.  In the event of any change
in the outstanding Shares subsequent to the effective date of the Plan by reason
of  any   reorganization,   recapitalization,   stock  split,   stock  dividend,
combination or exchange of shares,  merger,  consolidation  or any change in the
corporate  structure or Shares of the Company,  the maximum aggregate number and
class of shares as to which Awards may be granted  under the Plan and the number
and class of shares with respect to which Awards  theretofore  have been granted
under  the  Plan  shall  be  appropriately  adjusted  by  the  Committee,  whose
determination  shall be  conclusive.  Any  shares  of stock or other  securities
received, as a result of any of the foregoing,  by a Participant with respect to
Restricted   Stock   shall  be  subject  to  the  same   restrictions   and  the
certificate(s)  or other  instruments  representing or evidencing such shares or
securities  shall be  legended  and  deposited  with the  Company  in the manner
provided in Section 9 hereof.

     11. EFFECT OF  REORGANIZATION.  Awards will be affected by a Reorganization
         as follows:

         (a) If the  Reorganization  is a dissolution  or  liquidation  of the
     Company then (i) the  restrictions of Section 9(a) on Shares of Restricted
     Stock shall lapse and (ii) each outstanding  Option shall  terminate,  but
     each  Participant  to whom the  Option was  granted  shall have the right,
     immediately  prior to such  dissolution  or  liquidation  to exercise  his
     Option in full,  notwithstanding  the  provisions  of  Section  8, and the
     Company  shall notify each  Participant  of such right within a reasonable
     period of time prior to any such dissolution or liquidation.

         (b) If the Reorganization is a merger or consolidation,  other than a
     Change in  Control  subject  to  Section  12 of this  Agreement,  upon the
     effective date of such Reorganization (i) each Optionee shall be entitled,
     upon  exercise  of his  Option  in  accordance  with all of the  terms and
     conditions of the Plan, to receive in lieu of Shares, shares of such stock
     or other  securities  or  consideration  as the holders of Shares shall be
     entitled to receive pursuant to the terms of the Reorganization;  and (ii)
     each  holder of  Restricted  Stock shall  receive  shares of such stock or
     other  securities as the holders of Shares received which shall be subject
     to the  restrictions  set  forth in  Section  9(a)  unless  the  Committee
     accelerates the lapse of such restrictions and the certificate(s) or other
     instruments  representing or evidencing such shares or securities shall be
     legended and deposited with the Company in the manner  provided in Section
     9 hereof.

     The adjustments contained in this Section and the manner of application of
     such provisions shall be determined solely by the Committee.

     12.  EFFECT  OF  CHANGE  OF  CONTROL.  If  the  Continuous  Service  of any
Participant  of the Company or any Affiliate is  involuntarily  terminated,  for
whatever  reason,  at any time within eighteen months after a Change in Control,
unless the Committee shall have otherwise  provided in the agreement referred to
in  paragraph  (d) of Section 9 hereof,  any  Restricted  Period with respect to
Restricted Stock  theretofore  awarded to such Participant shall lapse upon such
termination and all Shares awarded as Restricted Stock shall become fully vested
in the  Participant  to whom such  Shares  were  awarded.  If a tender  offer or
exchange  offer  for  Shares  (other  than  such an  offer  by the  Company)  is
commenced,  or if the event  specified  in clause (iii) of the  definition  of a
Change in Control contained in Section 2 shall occur, unless the Committee shall
have otherwise provided in the instrument evidencing the grant of an Option, all
Options theretofore granted and not fully exercisable shall (except as otherwise
provided in Section 8) become  exercisable  in full upon the  happening  of such
event and shall remain so exercisable in accordance with their terms;  provided,
however,  that no Option  shall be  exercisable  by a director or officer of the
Company  within  six  months of the date of grant of such  Option  and no Option
which has  previously  been  exercised  or  otherwise  terminated  shall  become
exercisable.

     13.  ASSIGNMENTS  AND  TRANSFERS.  Except as  otherwise  determined  by the
Committee, no Award nor any right or interest of a Participant under the Plan in
any instrument evidencing any Award under

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the Plan may be assigned,  encumbered or transferred except, in the event of the
death of a Participant, by will or the laws of descent and distribution.

     14.  EMPLOYEE  RIGHTS UNDER THE PLAN. No officer,  employee or other person
shall have a right to be selected as a Participant nor, having been so selected,
to be selected again as a Participant  and no officer,  employee or other person
shall have any claim or right to be granted an Award under the Plan or under any
other  incentive  or similar plan of the Company or any  Affiliate.  Neither the
Plan nor any action taken  thereunder  shall be construed as giving any employee
any right to be retained in the employ of the Company or any Affiliate.

     15. DELIVERY AND REGISTRATION OF STOCK. The Company's obligation to deliver
Shares  with  respect  to an Award  shall,  if the  Committee  so  requests,  be
conditioned upon the receipt of a representation as to the investment  intention
of the Participant to whom such Shares are to be delivered,  in such form as the
Company  shall  determine  to be  necessary  or  advisable  to  comply  with the
provisions  of the  Securities  Act or any  other  applicable  federal  or state
securities legislation.  It may be provided that any representation  requirement
shall  become  inoperative  upon a  registration  of the Shares or other  action
eliminating  the necessity of such  representation  under the  Securities Act or
other securities  legislation.  The Company shall not be required to deliver any
Shares  under the Plan prior to (i) the  admission  of such shares to listing on
any stock  exchange or system on which  Shares may then be listed,  and (ii) the
completion of such registration or other  qualification of such Shares under any
state or federal law, rule or regulation,  as the Company shall  determine to be
necessary or advisable.

     16.  WITHHOLDING  TAX. Upon the  termination of the Restricted  Period with
respect to any Shares of Restricted  Stock (or at any such earlier time, if any,
that an election is made by the Participant  under Section 83(b) of the Code, or
any successor  provision thereto, to include the value of such Shares in taxable
income), the Company shall, in lieu of requiring the Participant or other person
receiving  such  Shares to pay the  Company  the  amount of any taxes  which the
Company is required to withhold with respect to such Shares, retain a sufficient
number of Shares  held by it to cover the amount  required to be  withheld.  The
Company shall have the right to deduct from all  dividends  paid with respect to
Shares of Restricted Stock the amount of any taxes which the Company is required
to withhold with respect to such dividend payments.

      Where a Participant or other person is entitled to receive Shares pursuant
to the exercise of an Option pursuant to the Plan, the Company shall, in lieu of
requiring the  Participant or such other person to pay the Company the amount of
any taxes which the Company is required to withhold with respect to such Shares,
retain a number of such  Shares  sufficient  to cover the amount  required to be
withheld.

     17. LOANS.

         (a) The Company may make loans to a Participant  in  connection  with
     Restricted Stock or the exercise of Options subject to the following terms
     and conditions and such other terms and conditions not  inconsistent  with
     the Plan,  including  the rate of interest,  if any, as the Company  shall
     impose from time to time.

         (b) No loan made  under the Plan  shall  exceed  (i) with  respect to
     Options,  the sum of (A) the aggregate  option price payable upon exercise
     of the Option in relation  to which the loan is made,  plus (B) the amount
     of the reasonably  estimated  income taxes payable by the grantee and (ii)
     with  respect to  Restricted  Stock,  the amount of  reasonably  estimated
     income taxes payable by the grantee.  In no event may any such loan exceed
     the Market Value of the related Shares at the time of the loan.

         (c) No loan  shall  have  an  initial  term  exceeding  three  years;
     provided,  that loans under the Plan shall be renewable at the  discretion
     of the Committee; and provided,  further, that the indebtedness under each
     loan  shall  become  due and  payable on a date no later than (i) one year
     after termination of the Participant's employment due to death, retirement
     or disability, or

                                        7

<PAGE>



     (ii) the day of termination of the Participant's employment for any reason
     other than death, retirement or disability.

         (d) Loans  under the Plan may be  satisfied  by the  Participant,  as
     determined  by  the  Committee,  in  cash  or,  with  the  consent  of the
     Committee,  in whole or in part in Shares  at Market  Value on the date of
     such payment.

         (e) When a loan  shall  have been made,  Shares  having an  aggregate
     Market Value equal to the amount of the loan may, in the discretion of the
     Committee,  be required to be pledged by the Participant to the Company as
     security for payment of the unpaid  balance of the loan.  Portions of such
     Shares may, in the discretion of the  Committee,  be released from time to
     time as it deems not to be needed as security.

         (f) Every loan shall meet all applicable laws,  regulations and rules
     of the Federal  Reserve  Board and any other  governmental  agency  having
     jurisdiction.

     18.  TERMINATION,  AMENDMENT AND MODIFICATION OF PLAN. The Board may at any
time  terminate,  and may at any time and from  time to time and in any  respect
amend or modify,  the Plan;  provided however,  that to the extent necessary and
desirable to comply with Rule 16b-3 under the Exchange Act or Section 422 of the
Code (or any other applicable law or regulation,  including  requirements of any
stock  exchange or NASDAQ  system on which the Common Stock is listed or quoted)
shareholder  approval of any Plan  Amendment  shall be obtained in such a manner
and to such a degree as is required by the  applicable  law or  regulation;  and
provided  further,  that no  termination,  amendment or modification of the Plan
shall in any manner affect any Award  theretofore  granted  pursuant to the Plan
without  the  consent  of the  Participant  to whom the  Award  was  granted  or
transferee of the Award.

     19.  EFFECTIVE DATE AND TERM OF PLAN. The Plan shall become  effective upon
its adoption by the Board of Directors and shareholders of the Company and shall
continue  in effect  for a term of ten years  from the date of  adoption  unless
sooner terminated under Section 18 hereof.


                                        8




                               SHOE CARNIVAL, INC.
                          EMPLOYEE STOCK PURCHASE PLAN
                       

     SECTION 1.  DESIGNATION  AND PURPOSE OF PLAN.  The name of this Plan is the
Shoe Carnival,  Inc. Employee Stock Purchase Plan. The purpose of the Plan is to
provide incentives, through the ownership of Company common stock, for employees
to enhance Company performance  through their services.  The Plan is intended to
comply,  and should be interpreted  where possible to comply,  with the terms of
Code section 423.

     SECTION 2. SHARES  RESERVED  FOR THE PLAN.  The Company  shall  reserve for
issuance and purchase by employees under the Plan an aggregate of 300,000 shares
of Common Stock, subject to adjustment as provided in Section 14. Shares subject
to the Plan shall be authorized  but unissued  shares.  Shares needed to satisfy
the Plan may be  acquired  from the  Company or by  purchases  at the  Company's
expense on the open market or in private transactions.

     SECTION 3.  DEFINITIONS.  As used in the Plan,  the following  terms,  when
capitalized, have the following meanings:

     (a) "Board" means the Board of Directors of the Company.

     (b) "Code" means the Internal  Revenue Code of 1986,  as amended from time
     to time, and its interpretive rules and regulations.

     (c) "Committee"  means the committee  established  pursuant to Section 4 to
     administer the Plan.

     (d)  "Common Stock" means the Company's common stock, no par value.

     (e)  "Company"  means Shoe  Carnival,  Inc.  and any  successor  by merger,
     consolidation or otherwise.

     (f)  "Compensation"  means,  with  respect to an Eligible  Employee  for a
     calendar  year,  the  Eligible  Employee's  wages,  salary,   commissions,
     bonuses,  and other remuneration for services,  including salary reduction
     contributions  pursuant to elections under a plan subject to Code sections
     125 or 401(k).

     (g) "Eligible  Employee"  means any employee of the Company that meets the
     eligibility requirements of Section 5.

     (h) "Enrollment Form" means the form filed with the Committee  authorizing
     payroll deductions pursuant to Section 6.

     (i)  "Entry Date" means each April 1 and October 1.

     (j) "Fair Market Value" means,  with respect to any  Investment  Date, the
     closing  price,  as reported by Nasdaq,  on the last  business  day of the
     immediately prior calendar quarter.

     (k)   "Investment   Account"  means  the  account   established  for  each
     Participant  to hold Common  Stock  purchased  under the Plan  pursuant to
     Section 7.

     (l)  "Investment  Date"  means the  first  business  day of each  calendar
     quarter  on  which   shares  of  Common  Stock  are  or  could  be  traded
     over-the-counter.

                                   
                            
<PAGE>




     (m) "Participant"  means an Eligible Employee who elects to participate in
     the Plan by filing an  Enrollment  Form  pursuant to Section 6 and who has
     not ceased to  participate  in the Plan  pursuant to Section 10 or Section
     11.

     (n)  "Payroll  Deduction  Account"  means the  account  established  for a
     Participant to hold payroll deductions pursuant to Section 6.

     (o) "Plan" means this  instrument  and the employee  stock  purchase  plan
     established by this instrument.

     (p) "Purchase  Price" means the price for each whole and fractional  share
     of Common Stock, including those purchased by dividend reinvestment, which
     shall be 85% of the Fair Market Value of such whole or fractional share on
     the Investment Date.

     (q)  "Servicing  Agent"  means  Merrill  Lynch,  Pierce,  Fenner  &  Smith
     Incorporated or any successor servicing agent selected by the Company.

     SECTION 4.  ADMINISTRATION  OF THE PLAN. The Plan shall be  administered by
the Committee, consisting of not less than two members appointed by the Board.

     (a) The Committee shall be the Company's Stock Option Committee unless the
     Board shall appoint  another  committee to administer  the Plan. The Board
     from time to time may fill vacancies, however caused, in the Committee.

     (b) Subject to the express  provisions of the Plan,  the  Committee  shall
     have the  authority to take any and all actions  (including  directing the
     Servicing  Agent as to the  acquisition of shares)  necessary to implement
     the Plan and to interpret the Plan, to prescribe,  amend and rescind rules
     and  regulations  relating  to it,  and to make all  other  determinations
     necessary   or  advisable  in   administering   the  Plan.   All  of  such
     determinations shall be final and binding upon all persons.

     (c) A quorum of the  Committee  shall consist of a majority of its members
     and  the  Committee  may act by vote of a  majority  of its  members  at a
     meeting  at which a quorum is  present,  or without a meeting by a written
     consent to their action taken signed by all members of the Committee.

     (d) The  Committee  may request  advice or assistance or employ such other
     persons as are necessary for proper administration of the Plan.

     SECTION 5. ELIGIBLE EMPLOYEES. All employees of the Company are eligible to
participate in the Plan during a calendar year,  except for any employee who had
not been employed for more than one year at the beginning of that calendar year.

     SECTION 6. ELECTION TO  PARTICIPATE.  Each  Eligible  Employee may become a
Participant  effective on the first Entry Date  coinciding with or following the
date he first becomes an Eligible Employee.

     (a) The Eligible Employee shall file with the Committee an Enrollment Form
     authorizing specified regular payroll deductions from his Compensation.

     (b) Regular payroll  deductions shall be subject to a minimum deduction of
     1% and a maximum  deduction of 15% of Compensation  for the payroll period
     and to a maximum annual deduction of $5,000.

     (c) The Company  shall hold all payroll  deductions as part of its general
     assets, but shall credit each Participant's  payroll  deductions,  without
     interest, to a Payroll Deduction Account in his name.


                                        2

<PAGE>



     (d) To begin  participation as of an Entry Date, an Eligible Employee must
     file his  Enrollment  Form with the Committee not less than 14 days before
     that Entry  Date,  unless a shorter  period of time is  prescribed  by the
     Committee.  An  Enrollment  Form not filed  within the  prescribed  filing
     period shall be effective  the second Entry Date  following  the filing of
     the Enrollment Form.

     (e)  A  Participant  may  increase  or  decrease  his  payroll  deduction,
     effective as of the first day of the next following  calendar quarter,  by
     filing a new Enrollment Form.

     (f) At any time  during the first 2 1/2 months of a  calendar  quarter,  a
     Participant  may elect to terminate his payroll  deductions  and receive a
     refund of the balance in his Payroll Deduction Account.  In that event, he
     shall not again become a Participant until the second Entry Date following
     his election to terminate.

     SECTION  7.  PARTICIPANT   PURCHASES  AND  INVESTMENT  ACCOUNTS.   On  each
Investment Date, each Participant  shall be deemed,  without further action,  to
have  purchased  shares of Common  Stock with the entire  balance in his Payroll
Deduction Account,  and the Servicing Agent shall credit the purchased shares to
the Participant's Investment Account.

     (a) The  Participant  shall be  credited  with  the  number  of whole  and
     fractional shares (rounded to the nearest ten thousandth) that his Payroll
     Deduction  Account  balance  can  purchase at the  Purchase  Price on that
     Investment Date.

     (b) All dividends paid with respect to the whole and fractional  shares of
     the Common Stock and shares so  purchased  shall be  reinvested  in Common
     Stock and added to the shares  held for a  Participant  in his  Investment
     Account.

     (c)  Expenses  incurred in the  purchase of shares and the expenses of the
     Servicing Agent shall be paid by the Company.

     SECTION 8.  LIMITATION ON PURCHASES.  Participant  purchases are subject to
the following limitations:

     (a) During any one calendar  year, a Participant  may not purchase,  under
     the Plan or under any other plan qualified  under Code section 423, shares
     of Common Stock having a Fair Market Value (determined by reference to the
     Fair Market Value on each date of purchase) in excess of $25,000.

     (b) A Participant's  Payroll Deduction Account may not be used to purchase
     Common  Stock  on any  Investment  Date to the  extent  that,  after  such
     purchase, the Participant would own (or be considered as owning within the
     meaning of Code section  424(d)) stock  possessing 5% or more of the total
     combined  voting power of the Company.  For this purpose,  stock which the
     Participant may purchase under any outstanding  option shall be treated as
     owned by such  Participant.  As of the first Investment Date on which this
     paragraph  limits a Participant's  ability to purchase  Common Stock,  the
     Participant's  payroll deductions shall terminate,  and he shall receive a
     refund of the balance in his Payroll Deduction Account.

     SECTION 9. SERVICING AGENT STOCK PURCHASES. As of each Investment Date, the
Servicing  Agent  shall  acquire,   using  the   accumulated   balances  of  all
Participants' Payroll Deduction Accounts, shares of Company Stock to be credited
to those Participants' Investment Accounts.

     (a) The Servicing  Agent shall acquire shares issued by the Company or, if
     directed by the  Committee,  by purchases on the open market or in private
     transactions.

     (b) If shares are purchased in one or more transactions on the open market
     or in private transactions at the direction of the Committee,  the Company
     will pay the Servicing Agent the

                                        3

<PAGE>



     difference  between the Purchase  Price and the price at which such shares
     are purchased for Participants.

     SECTION 10. INVESTMENT  ACCOUNT  WITHDRAWALS.  Upon 14 days advance written
notice to the Servicing Agent, a Participant may elect as of any Investment Date
to withdraw the assets in his Investment Account.

     (a) The Participant may elect to obtain a certificate for the whole shares
     of Common  Stock  credited to his  Investment  Account.  As a condition of
     participation in the Plan, each  Participant  agrees to notify the Company
     if he sells or  otherwise  disposes  of any of his shares of Common  Stock
     within  two  years  of the  Investment  Date on  which  such  shares  were
     purchased.

     (b) The Participant may elect that all shares in his Investment Account be
     sold and that the proceeds, less expenses of sale, be remitted to him.

     (c) In either event,  the Servicing Agent will sell any fractional  shares
     held in the Investment  Account and remit the proceeds of such sale,  less
     selling expenses, to the Participant.

     (d) If a Participant  withdraws the assets in his Investment  Account,  he
     shall cease to be a  Participant  and shall not again become a Participant
     until the second Entry Date following the withdrawal.

     SECTION 11. CESSATION OF PARTICIPATION.  If a Participant dies,  terminates
employment,  or withdraws assets from his Investment  Account, he shall cease to
participate  in the Plan,  the Company  shall  refund the balance in his Payroll
Deduction  Account,  and the Servicing Agent shall  distribute the assets in his
Investment Account.

     (a) In the event of the Participant's death, his Payroll Deduction Account
     balance  and his  Investment  Account  assets  shall be  delivered  to his
     estate.

     (b) If the Participant terminates  employment,  or if a Participant ceases
     to  participate  in the Plan  pursuant to Section 10, he shall receive the
     amount in his Payroll  Deduction  Account and the assets in his Investment
     Account.

     (c) The Participant, or if applicable his beneficiary or estate, may elect
     to obtain a certificate  for the whole shares of Common Stock  credited to
     the Participant's Investment Account or may elect that any whole shares in
     his Investment  Account be sold. The Servicing  Agent will sell such whole
     shares and any fractional shares held in the Investment  Account and remit
     the proceeds of such sale, less selling expenses.

     SECTION 12.  BENEFICIAL  INTERESTS IN PLAN. Each Payroll  Deduction Account
and  each  Investment  Account  shall  be in  the  name  of the  Participant.  A
Participant  may  designate  a  beneficiary  to receive  his  interests  in both
accounts  in the  event of his  death.  If a  Participant  dies  without  having
designated a beneficiary,  or if the designated beneficiary does not survive the
Participant, the Participant's estate shall be deemed his beneficiary.

     SECTION  13.  RIGHTS  NOT  TRANSFERABLE.  Rights  under  the  Plan  are not
transferable by a Participant.

     SECTION 14. CHANGE IN CAPITAL  STRUCTURE.  Despite  anything in the Plan to
the contrary,  the Committee may take the following  actions without the consent
of any Participant or beneficiary,  and the Committee's  determination  shall be
conclusive and binding on all persons for all purposes.

     (a) In the  event  of a stock  dividend,  stock  split or  combination  of
     shares,  recapitalization  or merger in which the Company is the surviving
     corporation or other change in the Company's capital stock

                                        4

<PAGE>



     (including,  but not limited to, the creation or issuance to  shareholders
     generally of rights,  options or warrants for the purchase of common stock
     or preferred stock of the Company), the number and kind of shares of stock
     or securities of the Company to be subject to the Plan, the maximum number
     of shares or securities which may be delivered under the Plan, the selling
     price and other relevant provisions shall be appropriately adjusted by the
     Committee, whose determination shall be binding on all persons.

     (b) If the Company is a party to a consolidation  or a merger in which the
     Company is not the surviving  corporation,  a transaction  that results in
     the acquisition of substantially all of the Company's outstanding stock by
     a single person or entity,  or a sale or transfer of substantially  all of
     the Company's assets,  the Committee may take such actions with respect to
     the Plan as the Committee deems appropriate.

     SECTION 15.  AMENDMENT OF THE PLAN. The Board may at any time, or from time
to time,  amend  the  Plan in any  respect.  The  shareholders  of the  Company,
however,  must approve any amendment that would increase the number of shares of
Common  Stock that may be issued  under the Plan (other than an increase  merely
reflecting  a change  in  capitalization  of the  Company),  or a change  in the
designation of any corporations  whose employees become Eligible Employees under
the Plan.

     SECTION 16.  TERMINATION  OF THE PLAN. The Plan and all rights of employees
and beneficiaries under the Plan shall terminate:

     (a) on the Investment Date that Participants become entitled to purchase a
     number of shares  greater  than the number of  reserved  shares  remaining
     available for purchase; or

     (b)  at any date at the discretion of the Board.

In the event  that the Plan  terminates  under  circumstances  described  in (a)
above,  reserved shares  remaining as of the termination date shall be issued to
Participants on a pro rata basis. Upon termination of the Plan, each Participant
shall receive the balance in his Payroll Deduction Account and all shares in his
Investment Account.

     SECTION 17.  INDEMNIFICATION  OF COMMITTEE.  Service on the Committee shall
constitute service as a director of the Company so that members of the Committee
shall be entitled to  indemnification  and  reimbursement  as  directors  of the
Company pursuant to its Certificate of Incorporation and Bylaws.

     SECTION 18. GOVERNMENT AND OTHER  REGULATIONS.  The Plan, and the grant and
exercise  of  the  rights  to  purchase  shares  hereunder,  and  the  Company's
obligation  to sell and deliver  shares upon the  exercise of rights to purchase
shares,  shall be subject to all  applicable  federal,  state and foreign  laws,
rules and  regulations,  and to such  approvals by any  regulatory or government
agency as may, in the opinion of counsel for the Company, be required.

     SECTION 19.  EFFECTIVE DATE OF PLAN. The Plan is effective as of October 1,
1995, subject to receiving shareholder approval prior thereto.

                                        5


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL  STATEMENTS  FOR THE PERIOD ENDED AUGUST 2, 1997,  AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                    1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-START>                             FEB-02-1997
<PERIOD-END>                               AUG-02-1997
<CASH>                                           1,902
<SECURITIES>                                         0
<RECEIVABLES>                                      874
<ALLOWANCES>                                         0
<INVENTORY>                                     68,819
<CURRENT-ASSETS>                                73,298
<PP&E>                                          51,287
<DEPRECIATION>                                  19,836
<TOTAL-ASSETS>                                 104,749
<CURRENT-LIABILITIES>                           20,012
<BONDS>                                         14,355
                                0
                                          0
<COMMON>                                             0
<OTHER-SE>                                      67,771
<TOTAL-LIABILITY-AND-EQUITY>                   104,749
<SALES>                                        121,721
<TOTAL-REVENUES>                               121,721
<CGS>                                           85,269
<TOTAL-COSTS>                                   85,269
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 478
<INCOME-PRETAX>                                  6,355
<INCOME-TAX>                                     2,574
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,781
<EPS-PRIMARY>                                      .29
<EPS-DILUTED>                                      .29
        


</TABLE>


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