SHOE CARNIVAL INC
PRE 14A, 1998-04-21
SHOE STORES
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                               (Amendment No. ___)

Filed by the Registrant                  [X]
Filed by a Party other than the Registrant    [ ]
Check the appropriate box:
[X]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule 
     14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                               SHOE CARNIVAL, INC.
                (Name of Registrant as Specified In Its Charter)


     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
      1)   Title of each class of securities to which transaction applies:

      2)   Aggregate number of securities to which transaction applies:

      3)   Per  unit  price  or other  underlying  value of  transaction
           computed  pursuant to  Exchange  Act Rule 0-11 (Set forth the
           amount on which the filing fee is calculated and state how it
           was determined):

      4)   Proposed maximum aggregate value of transaction:

      5)   Total fee paid:

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the offsetting fee was paid  
     previously. Identify the previous filing by  registration statement number,
     or the Form or Schedule and the date of its filing.
      1)   Amount Previously Paid:

      2)   Form, Schedule or Registration Statement No.:

      3)   Filing Party:

      4)   Date Filed:
<PAGE>


                                PRELIMINARY COPY

                               SHOE CARNIVAL, INC.

                 NOTICE OF ANNUAL MEETING OF COMMON SHAREHOLDERS
                           TO BE HELD ON JUNE 11, 1998




     The annual meeting of common  shareholders  of Shoe Carnival,  Inc. will be
held at the Evansville  Airport Marriott,  7101 North U.S. Route 41, Evansville,
Indiana,  on Thursday,  June 11, 1998, at 10:00 a.m.,  C.D.T., for the following
purposes:

          (1) To elect two  Directors to serve until the 2001 annual  meeting of
     shareholders and until their successors are elected and have qualified,  as
     set forth in the accompanying Proxy Statement;

          (2) To approve or disapprove the appointment of Deloitte & Touche LLP,
     as auditors for the Company for fiscal year 1998;

          (3) To approve or disapprove an amendment to the Restated  Articles of
     Incorporation of the Company to establish a par value of $.01 per share for
     the Common Stock and the Preferred Stock of the Company; and

          (4) To transact  such other  business as may properly  come before the
     meeting.



     All common  shareholders  of record at the close of  business  on April 17,
1998 will be eligible to vote.



     It is important that your stock be represented at this meeting.  Whether or
not you expect to be present, please fill in, date, sign and return the enclosed
proxy  form in the  accompanying  addressed,  postage-prepaid  envelope.  If you
attend the meeting, your proxy will be canceled at your request.





                                                 David A. Kapp, Secretary




                      (ANNUAL REPORT CONCURRENTLY MAILED)


                                      -2-
<PAGE>


                               SHOE CARNIVAL, INC.
                               8233 Baumgart Road
                            Evansville, Indiana 47711

                                 PROXY STATEMENT
                      Annual Meeting of Common Shareholders

                                  June 11, 1998


     This statement is being  furnished to common  shareholders  on or about May
15, 1998, in connection  with a  solicitation  by the Board of Directors of Shoe
Carnival,  Inc. (the  "Company") of proxies to be voted at the annual meeting of
common shareholders to be held at 10:00 a.m., C.D.T.,  Thursday,  June 11, 1998,
at the  Evansville  Airport  Marriott,  7101  North U.S.  Route 41,  Evansville,
Indiana, for the purposes set forth in the accompanying Notice.

     At the  close of  business  on April  17,  1998,  the  record  date for the
meeting, there were 13,120,344 shares of Common Stock of the Company outstanding
and entitled to vote at the meeting.  On all matters,  including the election of
Directors, each common shareholder will have one vote for each share held.

     If the enclosed form of proxy is executed and returned, it may nevertheless
be revoked at any time  insofar as it has not been  exercised.  The proxy may be
revoked by giving  written  notice of  revocation  to the  Company,  executing a
subsequently  dated proxy that is  delivered to the  Company,  or attending  the
annual meeting and voting in person.  Unless  revoked,  a proxy will be voted at
the meeting in accordance with the instructions of the shareholder in the proxy,
or, if no instructions  are given, for the election as Directors of the nominees
listed  under  Proposal  1 and for the  proposals  shown as  Proposals  2 and 3.
Election of the  Directors  will be  determined  by the vote of the holders of a
plurality of the shares voting on such  election.  Approval of Proposals 2 and 3
will be  subject  to the vote of the  holders  of a  greater  number  of  shares
favoring  approval  than those  opposing it. A proxy may indicate  that all or a
portion of the shares represented by such proxy are not being voted with respect
to a specific  proposal.  This could occur,  for  example,  when a broker is not
permitted to vote shares held in street name on certain proposals in the absence
of  instructions  from the  beneficial  owner.  Shares  that are not voted  with
respect to a specific proposal will be considered as not present and entitled to
vote on such  proposal,  even though such shares will be considered  present for
purposes of determining a quorum and voting on other proposals. Abstentions on a
specific  proposal will be considered as present,  but not as voting in favor of
such proposal.  Neither broker non-votes nor abstentions will have any effect on
the vote required to approve any of the proposals.

     The Board of  Directors  knows of no  matters,  other than  those  reported
below,  which are to be brought  before the meeting.  However,  if other matters
properly  come before the meeting,  it is the  intention of the persons named in
the enclosed form of proxy to vote such proxy in accordance  with their judgment
on such matters.

     The cost of this  solicitation  of  proxies  will be borne by the  Company.
Proxies may also be solicited  personally  or by telephone by Company  employees
acting without additional compensation.

<PAGE>

                              ELECTION OF DIRECTORS

Nominees

     The Company's  bylaws  currently  provide for five  Directors  divided into
three classes.  Two classes contain two Directors each, with the remaining class
containing  one Director.  The term of one class  expires each year.  Generally,
each Director serves until the annual meeting of common shareholders held in the
year that is three years after such  Director's  election and  thereafter  until
such Director's  successor is elected and has qualified.  David H. Russell,  who
was the sole  Director in the class  whose term would  expire at the 2000 annual
meeting of  shareholders,  resigned as a Director on December 8, 1997.  Although
the Company  intends to fill this vacancy when a suitable  candidate is located,
the Company does not  currently  have a nominee and,  accordingly,  this vacancy
will not be filled at the annual meeting.  The accompanying form of proxy cannot
be voted for a greater number of persons than the two nominees listed below.

     The shareholders will be asked to elect two Directors.  The Directors whose
terms expire this year are Mark L. Lemond and William E. Bindley. Messrs. Lemond
and Bindley  have been  nominated by the Board of Directors  for  reelection  as
Directors for a term to expire at the 2001 annual  meeting of  shareholders  and
until their  successors are elected and have  qualified.  It is the intention of
the  persons  named  in  the  accompanying   form  of  proxy,   absent  contrary
instructions  therein,  to vote  such  proxy  for the  election  to the Board of
Directors of Messrs. Lemond and Bindley.

     Unless  otherwise  indicated  in a footnote  to the  following  table,  the
principal occupation of each Director has been the same for the last five years,
and each Director possesses sole voting and investment power with respect to the
shares of Common Stock indicated as beneficially owned by him.
                                                                                
<TABLE>
<CAPTION>
                                                                                          Shares
                                                                                       Beneficially
                                                  Present                                Owned on
                                                 Principal                Director       March 31,     Percent of
          Name               Age                Occupation                  Since         1998(1)        Class
- ------------------------     ---    -----------------------------------   --------   ---------------   ----------

                                                NOMINEES FOR DIRECTOR
               (Nominees for three-year term to expire at the annual meeting of shareholders in 2001)
<S>                          <C>    <C>                                     <C>         <C>               <C>    
Mark L. Lemond               43     President and Chief Executive           1988          340,466  (2)     2.6%
                                    Officer of the Company (3)

William E. Bindley           57     Chairman of the Board and               1993            1,000            *
                                    Chief Executive Officer of
                                    Bindley Western Industries, Inc.
                                    (pharmaceutical wholesale
                                    distribution company) (4)


                                          DIRECTORS CONTINUING IN OFFICE
                           (Term expiring at the annual meeting of shareholders in 1999)

J. Wayne Weaver              63     Chairman of the Board of the            1988        4,833,230  (5)    36.9%
                                    Company, Chairman and Chief
                                    Executive Officer of Jacksonville
                                    Jaguars, LTD  (professional football
                                    franchise), and Chairman and Chief
                                    Executive Officer of LC Footwear, Inc.
                                    (footwear distributor)  (6)

Gerald W. Schoor             63     Merchant Banker                         1993            3,000  (7)       *
                                    (self-employed) (8)

- -------------
*     Less than 1%

                                      -2-
<PAGE>

<FN>
(1)  Does  not  include  shares  subject  to  options  that  are  not  presently
     exercisable (i.e., within 60 days after March 31, 1998).

(2)  Includes  1,500 shares  directly  owned by Mr.  Lemond's  spouse and 81,666
     shares issuable upon the exercise of presently  exercisable options granted
     under the  Company's  1993 Stock  Option and  Incentive  Plan ("1993  Stock
     Option Plan").

(3)  Mr. Lemond became the President and Chief Executive  Officer of the Company
     on September  19,  1996.  Prior to that time and for at least the past five
     years,  Mr. Lemond served as the Company's Chief  Operating  Officer and/or
     Chief Financial Officer.

(4)  Mr.  Bindley also serves on the Board of  Directors of Priority  Healthcare
     Corporation,  a distributor  and provider to the alternate site  healthcare
     market.

(5)  Includes 2,000,000 shares directly owned by Mr. Weaver's spouse and 833,230
     shares owned jointly with Mr. Weaver's spouse.

(6)  From 1978 until February 2, 1993, Mr. Weaver's principal  occupation was as
     president  and chief  executive  officer of Nine West  Group,  Inc.  ("Nine
     West"), a designer, developer and marketer of women's footwear.

(7)  Represents 3,000 shares held as co-trustee for the benefit of his spouse.

(8)  Prior to January 1997 and for at least the past five years,  Mr. Schoor was
     employed as president of Corporate Finance Associates, St. Louis (financial
     intermediary)  and as  executive  vice  president  of  National  Industrial
     Services, Inc. (industrial asset management company).
</FN>
</TABLE>

     The Board of Directors recommends a vote FOR the nominees listed above.


Meetings and Committees

     During the 1997 fiscal  year,  the Board of  Directors  of the Company held
four meetings. All of the Directors were present at the meetings.

     The Company has an Audit  Committee,  a Compensation  Committee and a Stock
Option Committee. The Compensation Committee,  which met once during fiscal year
1997, consists of Messrs. Bindley and Schoor. The Stock Option Committee,  which
met once in fiscal year 1997, at that time consisted of Messrs.  Bindley, Schoor
and Weaver.  Currently,  the Stock Option Committee consists of Messrs.  Bindley
and Schoor.  The Audit  Committee,  which met two times during fiscal year 1997,
consists  of  Messrs.  Bindley,  Schoor  and  Lemond.  The  Audit  Committee  is
responsible  for   recommending   independent   auditors,   reviewing  with  the
independent auditors the scope and results of the audit engagement, establishing
and  monitoring  the  Company's   financial  policies  and  control  procedures,
reviewing and  monitoring  the provision of non-audit  services by the Company's
auditors and reviewing all potential conflict of interest situations,  including
the  Company's  relationships  with  Weaver  International  Footwear,  Inc.,  LC
Footwear,  Inc. and PL Footwear,  Inc. The Compensation Committee is responsible
for reviewing,  determining  and  establishing  the salaries,  bonuses and other
compensation  of  the  executive  officers  of the  Company.  The  Stock  Option
Committee is responsible for  administering the Company's 1993 Stock Option Plan
and  Employee  Stock  Purchase  Plan.  The  Board of  Directors  does not have a
nominating  committee.  All of the Directors attended all of the meetings of the
committees on which they served during the 1997 fiscal year.

Section 16(a) Beneficial Ownership Reporting Compliance

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
executive  officers and  Directors,  and persons who own more than 10% of Common
Stock, to file reports of ownership with the Securities and Exchange Commission.
Executive officers,  Directors and greater than 10% shareholders are required to
furnish the Company with copies of all Section 16(a) forms they file.


                                      -3-
<PAGE>


     Based  solely on its  review of copies  of such  forms  received  by it, or
written  representations  from  certain  reporting  persons that no Forms 5 were
required for those  persons,  the Company  believes  that during fiscal 1997 all
filing requirements applicable to its executive officers,  Directors and greater
than 10% shareholders were met.

Summary Compensation Table

     The following  table sets forth a summary of the  compensation  paid by the
Company for services  rendered in all  capacities to the Company  during each of
the three most recent fiscal years, to the Company's  Chief  Executive  Officer,
and to each of the  Company's  five  other  most  highly  compensated  executive
officers,  based on salary and  bonuses  earned  during  fiscal 1997 (the "Named
Executive Officers").

<TABLE>
<CAPTION>
                                                Summary Compensation Table
                                                      
                                                                                 Long-Term
                                                                               Compensation
                                                                               ------------
                                                                                   Awards
                                           Annual Compensation (1)             ------------   
                                           -----------------------              Securities          
                              Fiscal                                            Underlying           All Other
Name and Principal Position   Year(2)      Salary            Bonus(3)           Options (4)       Compensation (5)    
- --------------------------- ---------   ----------          ---------         ----------------   -----------------
<S>                           <C>       <C>                 <C>                   <C>             <C>    
Mark L. Lemond,               1997      $  350,000          $ 225,000                   0         $    4,181  (6)
President and Chief           1996         293,462                  0              85,000  (7)         3,831  (8)
Executive Officer (9)         1995         273,077                  0              25,000              3,750 (10)

J. Wayne Weaver,              1997      $  300,000          $       0                   0         $        0
Chairman of the Board         1996         300,000                  0                   0                  0
                              1995         311,539                  0                   0                  0

David H. Russell,             1997      $  528,942   (11)   $       0             142,000         $  210,398 (12)
Retired Vice-Chairman of      1996         367,500                  0              50,000              4,387  (8)
the Board (13)                1995         382,308                  0              25,000              4,266 (10)
                                                                                                      
Timothy T. Baker,             1997      $  155,000          $  30,857                   0         $    2,616  (6)
Senior Vice President--       1996         145,243                  0              15,000                981  (8)
Store Operations              1995         126,048              5,680               7,500              1,421 (10)

Clifton E. Sifford,           1997      $  112,510          $  22,275              30,000         $   23,896 (14)
Senior Vice President--       1996               0                  0                   0                  0
General Merchandise Manager   1995               0                  0                   0                  0
(15)                                
                                    
Larry L. Linville,            1997      $  123,077          $  19,000                   0         $    4,142  (6)
Vice President-- Management   1996         112,692                  0               9,000              3,391  (8)
Information Systems           1995         103,846                  0               3,000              8,920 (16)
- ---------------
<FN>
(1)  The column for Other Annual  Compensation  is not  included  (as  permitted
     under  applicable  regulations)  because the perquisites and other personal
     benefits  awarded,  earned or paid to the Named Executive  Officers did not
     exceed the lesser of $50,000 or 10% of the salary plus bonus for each Named
     Executive Officer for any of the years listed.
(2)  As a result of a change in the Company's  fiscal year, the 1995 fiscal year
     began  January  29, 1995 and ended  February  3, 1996.  All amounts for the
     Company's 1995 fiscal year reflect that 53 week period.
(3)  Represents  bonuses earned during the fiscal year indicated,  which bonuses
     at times have been paid in the subsequent fiscal year.
(4)  All of the amounts  reflect  option  shares.  The Company has never granted
     SARs.
(5)  Except as otherwise indicated, all amounts are compensation related to life
     and disability insurance premiums.
(6)  Of the  amounts  shown,  $3,048 for Mr.  Lemond,  $1,669 for Mr.  Baker and
     $2,565 for Mr. Linville represent the Company's matching contribution under
     the Company's 401(k) plan.
(7)  Includes option for 35,000 shares granted on September 19, 1996, to replace
     option for an identical  number of shares  granted on February 3, 1994. 
     

                                      -4-
<PAGE>

(8)  Of the amounts shown, $3,002 for Mr. Lemond,  $3,000 for Mr. Russell,  $450
     for Mr. Baker and $2,331 for Mr. Linville  represent the Company's matching
     contribution under the Company's 401(k) plan.
(9)  Prior to becoming the Company's  President and Chief  Executive  Officer on
     September  19, 1996,  Mr. Lemond  served as the  Company's  Executive  Vice
     President -- Chief Operating Officer and Chief Financial Officer.
(10) Of the amounts  shown,  $2,983 for Mr.  Lemond,  $2,942 for Mr. Russell and
     $1,023 for Mr. Baker represent the Company's  matching  contribution  under
     the Company's 401(k) plan.
(11) Of the amount shown, $430,000 represents a severance payment related to Mr.
     Russell's retirement.
(12) Of the amount shown,  $209,140  represents debt of Mr. Russell  forgiven by
     the Company in  connection  with his  retirement  from the Company and $775
     represents the Company's  matching  contribution under the Company's 401(k)
     plan.
(13) Mr. Russell served as President and Chief Executive Officer until September
     19, 1996, when he was elected  Vice-Chairman  of the Board. On May 1, 1997,
     Mr.  Russell  retired from his position as Vice - Chairman of the Board and
     became a non-officer  Director.  On December 8, 1997, Mr. Russell  resigned
     from the Board of Directors.
(14) Of the  amount  shown,  $23,370  represents  reimbursement  for  relocation
     expenses.
(15) Mr. Sifford joined the Company in April 1997.
(16) Of  the  amount  shown,  $7,924  represents  reimbursement  for  relocation
     expenses.
</FN>
</TABLE>

Employment, Noncompetition and Consulting Agreements

     On April 14, 1997, The Company entered into a two-year employment agreement
with Clifton E.  Sifford.  Under the terms of the  agreement,  Mr.  Sifford will
receive a base  annual  salary of  $150,000  during  the term of the  agreement,
subject to increases at the  discretion of the Board of Directors,  plus certain
other  employee  benefits.  The  employment  agreement  contains  noncompetition
provisions which prohibit Mr. Sifford from competing with the Company during the
term of the agreement.  Upon termination,  if such termination is at the request
of the employee or is for cause,  the employee will be entitled to  compensation
only through the date of  termination.  If the Company  terminates  Mr.  Sifford
without cause prior to the expiration of the employment  agreement,  Mr. Sifford
will be entitled to receive his then current base salary through the term of the
agreement.

     Effective May 1, 1997,  David H. Russell retired from his position as Vice-
Chairman of the  Company and was  retained  as a paid  consultant.  Mr.  Russell
continued to serve on the Board of Directors  until his  resignation on December
8, 1997.  Pursuant to an  agreement  between Mr.  Russell and the  Company,  Mr.
Russell will serve as a consultant  to the  Company's  management  for a term of
three years  beginning May 1, 1997 and will receive  consulting  fees of $50,000
per year. Other terms of the consulting  agreement include a non-compete  clause
for the 60 month period following Mr.  Russell's  retirement and restrictions on
the sale or transfer of shares of the Company's  Common Stock acquired  pursuant
to a stock option  granted on April 24, 1997 for 142,000 shares of the Company's
Common Stock. In conjunction  with his  retirement,  the Company made a lump-sum
payment of  $430,000 to Mr.  Russell  and  forgave a loan and other  receivables
totaling $209,140.

     On January 15, 1993, the Company  entered into a  noncompetition  agreement
with J. Wayne Weaver.  Except for his affiliation with Nine West, so long as Mr.
Weaver is an  executive  officer or  Director  of the  Company he may not engage
directly or  indirectly  through any other  company or entity in the retail shoe
business without the prior approval of the Company's Audit Committee.  The Audit
Committee has approved Mr. Weaver's  association  with LC Footwear,  Inc. and PL
Footwear,  Inc. Effective February 1, 1993, Mr. Weaver became an employee of the
Company at an annual salary of $300,000. Although Mr. Weaver will continue to be
involved  in other  business  activities  and will not  devote  full time to the
Company,  he will  devote  such time to the  Company  as he deems  necessary  or
appropriate to perform his duties as Chairman of the Board.

     The Company does not have employment or noncompetition  agreements with any
other officers.

                                      -5-
<PAGE>

Compensation of Directors

     During 1997, the Company paid  non-officer  Directors an annual retainer of
$15,000  per  year  and a fee of  $1,000  for  each  meeting  of the  Board or a
committee  thereof attended.  All Directors receive  reimbursement of reasonable
out-of-pocket  expenses  incurred in connection  with meetings of the Board.  No
Director who is an officer or employee of the Company receives  compensation for
services rendered as a Director.

Stock Options

     From August 1989 through  February  1992,  the Company  granted  options to
purchase an aggregate of 1,500,000  shares of the  Company's  Common Stock to 14
officers, Directors and key employees of the Company under its 1989 Stock Option
Plan. The exercise price for each option was $.18 per share.  Effective November
1, 1992,  all such options were  exercised  by the  holders.  At that time,  the
Company  loaned an aggregate of $632,800 to the 14 officers,  Directors  and key
employees  to permit  them to pay the taxes due as a result of the stock  option
exercise.  The loans bear  interest at the rate of 6% per annum and were payable
in four equal annual  installments  commencing  December 31, 1993. The principal
amounts  of the  loans  made to the  Named  Executive  Officers  in the  Summary
Compensation   Table  above  were  as  follows:   Mr.   Russell--$316,440;   Mr.
Lemond--$126,580  and Mr.  Baker--$6,320.  In 1996, Mr. Baker paid the remaining
amount of principal and interest due pursuant to his loan from the Company.  Mr.
Russell and Mr.  Lemond paid the first two  principal  installments  relating to
their loans with the final two payments being extended.  Mr. Russell's remaining
loan balance of $158,220 was forgiven in conjunction  with his  retirement  from
the Company. All remaining loan balances,  including Mr. Lemond's,  were paid in
March 1998.

     The Company's Board of Directors and  shareholders  approved the 1993 Stock
Option  Plan,  effective  January  15,  1993,  and amended it at the 1997 annual
meeting of  shareholders.  The 1993 Stock  Option  Plan  reserves  for  issuance
1,500,000  shares of the  Company's  Common  Stock  (subject to  adjustment  for
subsequent stock splits, stock dividends and certain other changes in the Common
Stock) pursuant to incentive awards granted by the Stock Option Committee of the
Board of Directors which  administers the 1993 Stock Option Plan. The 1993 Stock
Option Plan  provides for the grant to officers  and other key  employees of the
Company of incentive  awards in the form of stock options or  restricted  stock.
Stock options  granted under the plan may be either options  intended to qualify
for federal  income tax  purposes as  "incentive  stock  options" or options not
qualifying for favorable tax treatment ("nonqualified stock options").

     The following table sets forth  information with respect to options granted
by the Company under the 1993 Stock Option Plan to the Named Executive  Officers
during the fiscal year ended January 31, 1998.

<TABLE>
<CAPTION>

                                    Option Grants in Last Fiscal Year
                                          Individual Grants (1)
                        --------------------------------------------------------- 
                                                   
                                       % of Total
                          Number of     Options                                     Potential Realizable Value at Assumed
                         Securities    Granted to                                        Annual Rates of Stock Price
                         Underlying   Employees in   Exercise or                       Appreciation for Option Term (2)
                          Options        Fiscal       Base Price      Expiration    -------------------------------------   
    Name                 Granted(#)       Year         ($/Sh)            Date             5% ($)              10% ($)
- ---------------         ------------  ------------   ------------   -------------        -------             ---------     
<S>                         <C>          <C>             <C>         <C>                 <C>                 <C>
Mark L. Lemond                ---         ---            ---             ---               ---                  ---
J. Wayne Weaver               ---         ---            ---             ---               ---                  ---
David H. Russell            142,000      68.1%           6.00        04/23/07 (3)        536,760             1,360,360
Timothy T. Baker              ---         ---            ---             ---               ---                  ---
Clifton E. Sifford           30,000      14.4%           6.00        04/13/07 (4)        113,400               287,400
Larry L. Linville             ---         ---            ---             ---               ---                  ---
- ---------------


                                      -6-
<PAGE>

<FN>
(1)  During fiscal 1997, options to purchase an aggregate of 208,500 shares were
     granted to 24  employees  at exercise  prices  equal to or above the market
     price on the respective grant dates. Such options have a term of ten years,
     subject to earlier expiration at or following  termination of employment in
     certain circumstances.
(2)  The dollar  amounts under these columns are the result of  calculations  at
     the 5% and 10% rates set by the  Securities  and Exchange  Commission  and,
     therefore,  are not intended to forecast possible future  appreciation,  if
     any, of the Company's  stock price.  The Company did not use an alternative
     formula  for a grant  date  valuation,  as the  Company is not aware of any
     formula which will determine with reasonable accuracy a present value based
     on future unknown or volatile factors.
(3)  These options became exercisable on April 24, 1997.
(4)  These options become  exercisable  in fourths on April 14, 1998,  April 14,
     1999, April 14, 2000 and April 14, 2001.
</FN>
</TABLE>

     The following table sets forth  information with respect to the exercise of
options  held by the  Named  Executive  Officers  during  fiscal  year  1997 and
unexercised stock options held by such individuals at the end of the fiscal year
ended January 31, 1998.

<TABLE>
<CAPTION>
                  Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option Values

                                                                                
                                                   Number of Securities Underlying      
                                                    Unexercised Options at Fiscal    Value of Unexercised In-the-Money    
                          Shares                           Year-End (#)             Options at Fiscal Year-End ($)(1)
                         Acquired        Value     -------------------------------  ----------------------------------   
     Name               on Exercise    Realized(2)   Exercisable  Unexercisable         Exercisable   Unexercisable
- -----------------       -----------    -----------   -----------  -------------         -----------   -------------
<S>                       <C>           <C>            <C>            <C>                <C>             <C>
Mark L. Lemond                 0             0          44,999        65,001             145,413         200,212
J. Wayne Weaver                0             0               0             0                   0               0
David H. Russell          16,666        58,331         158,666             0             387,248               0
Timothy T. Baker               0             0          19,000        12,500              33,125          39,063
Clifton E. Sifford             0             0               0        30,000                   0          71,250
Larry L. Linville              0             0           7,000         8,000              19,000          23,000
- --------------- 
<FN>
(1)  The closing price for the Company's  Common Stock as reported by The Nasdaq
     Stock Market on January 30, 1998 was $8.375. The value is calculated on the
     basis of the difference  between the Common Stock option exercise price and
     $8.375,  multiplied by the number of "in-the-money"  shares of Common Stock
     underlying the options.
(2)  The value is calculated based on the difference between the option exercise
     price  and the  closing  market  price of the  Common  Stock on the date of
     exercise, multiplied by the number of shares to which the exercise relates.
</FN>
</TABLE>


Compensation Report of Compensation and Stock Option Committees

     Executive  Compensation  Policy.  In  evaluating  the  performance  of  the
Company,  the Compensation  Committee focuses primarily on attained increases in
store  growth,  sales,  operating  income and net  earnings  as  compared to the
Company's  internal  financial  plan  for the  year  approved  by the  Board  of
Directors.  In making compensation  decisions,  the Compensation  Committee also
reviews  executive   compensation  practices  within  the  retail  and  footwear
industries  with  consideration  given to, among other  factors,  differences in
sales, growth rates and total market capitalization.

     The Company designs compensation  programs to attract,  retain and motivate
the finest talent possible for all levels of the organization.  In addition, the
programs are designed to treat all employees fairly, to be cost-effective and to
assure that all  compensation  will continue to be tax deductible.  To that end,
all  programs,  including  those  for  executive  officers,  have the  following
characteristics.

                                      -7-
<PAGE>

     -  Compensation  is  based  on  the  level  of  job   responsibility,   the
individual's level of performance and Company performance. Members of management
have a  greater  portion  of their  pay  based on  Company  performance  than do
non-management employees.

     - Compensation  also takes into  consideration  the value of the job in the
marketplace.  To retain its highly  skilled work force,  the Company  strives to
remain  competitive  with the pay of employers of a similar  stature who compete
with the Company for talent.

     - The  Company's  1993 Stock Option Plan is intended to provide a long-term
incentive  for  executives  and other  key  employees  to  maximize  growth  and
profitability to create shareholder value.

     The basic components of executive compensation, including that of the Chief
Executive Officer,  consist of salary, bonus, stock options and participation in
the Company's  401(k)  Savings Plan,  Employee Stock Purchase Plan and Executive
Medical Plan. The Company does not currently provide for a deferred compensation
plan or any defined benefit pension plan.

     Cash Compensation. The Compensation Committee reviews and approves salaries
for the Chief Executive Officer and other executive  officers on an annual basis
or at other  times as  necessary  to  accommodate  the hiring of new  employees,
promotions or other  considerations.  Recommended base salaries are reviewed and
set based on a number of factors,  including  job  responsibilities,  individual
industry experience,  individual performance, Company performance, industry data
for comparable  positions and recommendations by senior executive  officers.  No
predetermined weight is given to any of the above factors.

     Salary  increases  for  the  Company's  executive  officers  have  averaged
approximately 7% annually for the past three years.  Certain executive  officers
have   received   greater   salary    increases    corresponding   to   expanded
responsibilities as a result of the continued growth of the Company.

     A portion of the cash  compensation  of  executive  officers and most other
salaried  employees  consists of bonus payments.  Under the Company's  Executive
Incentive  Compensation Plan, most salaried  employees,  including all executive
officers,  are eligible to receive a cash bonus equal to a specified  percentage
of the participant's  base salary if certain  financial  objectives are met. The
financial  objectives for executive  officers  relate to the attainment of sales
and operating  income goals  established in advance by the Company's  management
and approved by its Board of Directors.  The Company's financial  objectives for
1997 were not met and no bonuses were paid to the Named Executive Officers under
this  quantitative  plan for fiscal 1997. The  determination of the Compensation
Committee to award discretionary cash bonuses (i.e., bonuses not pursuant to the
Incentive  Compensation  Plan)  is  based  upon  the  objective  and  subjective
assessment of individual achievements and the evaluations and recommendations of
the  Company's   Chairman.   Additionally,   consideration   is  given  to  each
individual's  aggregate cash compensation  relative to the individual's position
and job requirements and the  individual's  impact on the Company's  performance
over a number of years.  Based on the Company's 1997 financial  performance  and
individual  achievements,  discretionary  bonuses were awarded to all  executive
officers. These bonuses were paid in March 1998.

     Stock Options.  The Company considers equity  compensation,  in the form of
stock options,  to be an important  element in the overall  compensation  of its
executive officers and other key employees. The grant of stock options continues
the Company's practice of increasing  management's  equity ownership in order to
ensure that the interests of management remain closely aligned with those of the
Company's shareholders. Stock options also create an incentive for the Company's
key  employees  to remain with the Company for the long term because the options
are typically not immediately  exercisable and, if not exercised,  are forfeited
immediately if the employee is terminated  for cause or  voluntarily  terminates
his  employment  (other than by reason of death,  disability or  retirement)  or
within three months if  employment  is  terminated  for any other reason  except
death, disability or retirement.

                                      -8-
<PAGE>

     Options are granted pursuant to the Company's 1993 Stock Option Plan at the
discretion of the Company's Stock Option  Committee.  The Stock Option Committee
relies in large part on the  recommendation  of the Chairman in determining  the
number of option  shares to be granted  to  executive  officers,  based upon the
Chairman's assessment of individual  performance and the Company's  performance.
With the exception of new employees,  options are typically granted on an annual
basis.  In addition to other key  employees,  certain  executive  officers  were
granted  options in 1997 with an exercise price equal to the market price on the
grant date.  David H.  Russell  received a stock  option  grant for his years of
dedicated  service and Clifton E. Sifford  received a stock option grant when he
became an employee of the Company.  See "Stock  Options - Option  Grants in Last
Fiscal Year."

     Chief Executive Officer  Compensation.  The Chief Executive Officer's total
compensation  is based  upon  the  same  factors  as the  compensation  of other
executive  officers,  including  his  individual  performance  and the Company's
short-term and long-term  performance,  as measured  principally by increases in
store  growth,  sales,  operating  income and net  earnings.  In  addition,  the
Compensation  Committee  reviews  the  level of chief  executives'  compensation
within the retail and footwear  industries  with  consideration  given to, among
other   factors,   differences   in  sales,   growth   rates  and  total  market
capitalization.

     Mr. Lemond was elected President and Chief Executive Officer of the Company
on September 19, 1996. In establishing Mr. Lemond's cash  compensation for 1997,
the  Compensation  Committee  considered  the  length  of time  served  as Chief
Executive Officer and the September 1996 increase in base salary when elected to
the office of Chief  Executive  Officer and chose not to increase  Mr.  Lemond's
base salary for 1997.

      Compensation Committee                         Stock Option Committee

         William E. Bindley                             William E. Bindley
         Gerald W. Schoor                               Gerald W. Schoor


                                      -9-
<PAGE>


Performance Graph

     The  performance  graph set  forth  below  compares  the  cumulative  total
shareholder  return on the  Company's  Common Stock with the Nasdaq Market Index
and the Nasdaq  Index for Retail Trade Stocks for the period from March 15, 1993
through January 30, 1998. The Company's  Common Stock  commenced  trading on The
Nasdaq Stock Market on March 16, 1993.

<TABLE>
<CAPTION>
                              Comparison of Cumulative Total Return Among The Company,
                            Nasdaq Market Index and Nasdaq Index for Retail Trade Stocks
- ----------------------------------------------------------------------------------------------------------------
                                 March 15,    December 31,  December 30,  February 2,  January 31,  January 30, 
                                   1993          1993           1994          1996        1997         1998
<S>                                 <C>           <C>            <C>          <C>          <C>         <C>
- ----------------------------------------------------------------------------------------------------------------
The Nasdaq Stock Market (U.S.)      100           112            109          157          204         241
- ----------------------------------------------------------------------------------------------------------------
Nasdaq Retail Trade Stocks          100           109             99          109          133         156
- ----------------------------------------------------------------------------------------------------------------
Shoe Carnival, Inc.                 100           138             55           39           58          97
- ----------------------------------------------------------------------------------------------------------------
</TABLE>


                        [PERFORMANCE GRAPH APPEARS HERE]
 

     Notwithstanding  anything to the contrary set forth in any of the Company's
previous filings under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, that may incorporate future filings (including
this  proxy  statement,  in whole or in part),  the  Compensation  Report of the
Compensation and Stock Option Committees and the Performance Graph, shall not be
incorporated by reference in any such filings.

Compensation Committee Interlocks and Insider Participation

     During fiscal 1997, the Compensation Committee consisted of Messrs. Bindley
and Schoor.  Neither of the  Compensation  Committee  members are  involved in a
relationship requiring disclosure as an interlocking executive  officer/director
or under Item 404 of  Regulation  S-K or as a former  officer or employee of the
Company.

                                      -10-
<PAGE>

Certain Transactions

     Mr. Weaver,  along with Bradley W. Weaver, his son and the owner of 4.8% of
the  outstanding  shares  of the  Company's  Common  Stock,  are  the  principal
shareholders of LC Footwear,  Inc. and PL Footwear,  Inc. Mr. J. Wayne Weaver is
also Chairman of the Board and Chief Executive  Officer of LC Footwear,  Inc.and
PL Footwear,  Inc. Bradley W. Weaver also owns and operates Weaver International
Footwear, Inc. ("Weaver International").

     The  Company  purchases  women's  footwear  from LC  Footwear,  Inc. in the
ordinary course of business.  During 1997, the Company  purchased  approximately
$34,000 of merchandise from LC Footwear, Inc. Management of the Company believes
that purchases  from LC Footwear,  Inc. are on terms that are not less favorable
to the  Company  than  could  be  obtained  from  unrelated  third  parties  for
comparable merchandise.

     Weaver  International  and PL Footwear,  Inc., along with others,  serve as
import  agents  for the  Company.  Import  agents  represent  the  Company  on a
commission  basis in dealings with shoe  factories  primarily in mainland  China
where most of the Company's private label shoes are manufactured.  As agents for
the  Company,   Weaver   International   and  PL  Footwear,   Inc.   visit  shoe
manufacturers,  collect shoe  samples,  submit these  samples to the Company and
advise the Company of market  conditions and  availability of merchandise.  They
also help select leather, assist in detailing and quality control and coordinate
the production and delivery schedule of a portion of the Company's private label
merchandise.  The Company pays Weaver International and PL Footwear, Inc. 10% of
the gross  purchase  price of shoes bought  through each company.  In 1997,  the
Company paid Weaver International and PL Footwear,  Inc.  approximately $730,000
and $26,000,  respectively,  in commissions.  Management of the Company believes
that the arrangements  with Weaver  International  and PL Footwear,  Inc. are on
terms that are not less  favorable  to the Company  than could be obtained  from
unrelated parties.

     On November 1, 1992, the Company made loans bearing interest at the rate of
6% per annum to certain officers, Directors and key employees in connection with
their exercise of stock options.  See "Stock  Options."  During fiscal year 1997
the largest amount  outstanding  in connection  with such loan to Mr. Lemond was
$67,087. At fiscal year end the amount outstanding pursuant to Mr. Lemond's loan
was $63,617. All of the foregoing amounts include accrued but unpaid interest at
such time. In March 1998 Mr. Lemond's note was paid in full.


                             APPOINTMENT OF AUDITORS

     The  appointment  of Deloitte & Touche LLP as auditors  for the Company for
fiscal year 1998 is  recommended by the Board of Directors and will be submitted
to the meeting in order to permit the  shareholders to express their approval or
disapproval. In the event of a negative vote, a selection of other auditors will
be made by the Board. A  representative  of Deloitte & Touche LLP is expected to
be present at the meeting,  will be given an  opportunity to make a statement if
he desires and will respond to appropriate questions.  Notwithstanding  approval
by the  shareholders,  the Board of Directors  reserves the right to replace the
auditors at any time upon the recommendation of the Audit Committee of the Board
of Directors.

     The Board of Directors  recommends a vote FOR the appointment of Deloitte &
Touche LLP as auditors for 1998.



                                      -11-
<PAGE>





                     APPROVAL OF AMENDMENT OF THE COMPANY'S
                       RESTATED ARTICLES OF INCORPORATION

     On April 7, 1998, the Company's Board of Directors approved an amendment to
the Company's  Restated  Articles of  Incorporation in order to increase the par
value  of the  shares  of the  Company's  Common  Stock  and the  shares  of the
Company's  Preferred  Stock  from no par value per share to $.01 per  share.  To
effect this change,  Article IV, Section 1 of the Company's Restated Articles of
Incorporation would be amended in its entirety as follows:

                                   ARTICLE IV

          Section 1. Capital Stock. The total number of shares of all classes of
     capital  stock  which the  Corporation  shall  have  authority  to issue is
     55,000,000  shares,  consisting of 50,000,000  shares of Common Stock,  par
     value $.01 per share ("Common  Stock"),  and 5,000,000  shares of Preferred
     Stock, par value $.01 per share ("Preferred Stock").

The only change effected in Article IV, Section 1 by the proposed amendment will
be to  increase  the par value of the  shares of Common  Stock and the shares of
Preferred  Stock. The remaining text of Article IV, Section 1 as set forth above
is unchanged  from the text as presently in effect.  The two versions of Article
IV,  Section 1, as  presently  in effect and as proposed to be amended,  are set
forth on Appendix A to this Proxy Statement.

     The  purpose  of the  proposed  increase  in the par value of the shares of
Common Stock and  Preferred  Stock is to decrease the amount of franchise  taxes
paid by the  Company.  Although the concept of par value has no relevance in the
Company's state of  incorporation  under the Indiana  Business  Corporation Law,
certain  other states in which the Company  does  business and is qualified as a
foreign corporation compute franchise taxes based on an assumed par value of the
stock of  corporations  that have no par  value  stock.  The Board of  Directors
believes  that a change in the par value of the  Company's  Common Stock to $.01
will allow the Company to avoid the  burdens  imposed by certain  other  states'
systems  of  franchise  taxation  without  altering  any  substantive  rights of
shareholders.

     The Board of Directors  believes that the proposed amendment is in the best
interests  of the  Company and its  shareholders,  and has  directed  that it be
submitted to the Company's  shareholders for  consideration at this meeting.  In
the event of  shareholder  approval,  the amendment  will be effected as soon as
practicable  thereafter  by  causing  Articles  of  Amendment  to the  Company's
Restated  Articles of  Incorporation  to be filed with the Secretary of State of
the State of Indiana. Upon such filing, the amendment will be effective and each
share certificate  which immediately prior to such time represented  outstanding
shares of the  Company's  Common  Stock,  no par value,  shall be deemed for all
purposes to evidence  ownership of, and to represent,  the same number of shares
of Common Stock, par value $.01 per share.

     The Board of Directors recommends a vote FOR the amendment of the Company's
Restated Articles of Incorporation.



                                      -12-
<PAGE>


                             PRINCIPAL SHAREHOLDERS

     The following table sets forth, as of March 31, 1998,  certain  information
with  respect to  beneficial  ownership  of the  Company's  Common Stock by each
person  (or  group of  affiliated  persons)  who is known by  management  to own
beneficially  more than 5% of the Common Stock, by each Named Executive  Officer
who is not a Director,  and by all Directors and current executive officers as a
group.  Except as  otherwise  noted,  the  persons  named in the table have sole
voting and investment  power with respect to all shares of Common Stock shown as
beneficially owned by them.

                                                Number of Shares     Percent of
            Name                               Beneficially Owned       Class
            ----                               -------------------   ----------

  J. Wayne Weaver (1)................             4,833,230   (2)       36.9%
  Delores B. Weaver (1)..............             4,833,230   (3)       36.9%
  David H. Russell (4)...............               616,931   (5)        4.6%
  Timothy T. Baker...................                37,880   (6)           *
  Clifton E. Sifford.................                 7,500   (7)           *
  Larry L. Linville..................                12,000   (8)           *
  Dimensional Fund Advisors, Inc.
  1299 Ocean Ave, 11th Floor
  Santa Monica, CA  90401**..........               668,600   (9)        5.1%
  All current executive officers 
   and Directors as a group
   (9 persons).......................             5,277,826  (10)       39.8%

- ----------
*    Less than 1%

**   Information  is based  solely on reports  filed by such  shareholder  under
     Section 13(d) or Section 13(g) of the Securities Exchange Act of 1934.

(1)  J. Wayne Weaver and Delores B. Weaver are husband and wife.  Their  address
     is 8233 Baumgart Road, Evansville, Indiana 47711.

(2)  Includes 2,000,000 shares directly owned by Mr. Weaver's spouse, Delores B.
     Weaver, and 833,230 shares owned jointly with his spouse.

(3)  Includes  2,000,000 shares directly owned by Mrs. Weaver's spouse, J. Wayne
     Weaver, and 833,230 shares owned jointly with her spouse.

(4)  The  address  of  this   shareholder  is  5011  Washington  Ave,  Suite  6,
     Evansville, IN 47715.

(5)  Includes  900  shares  held by Mr.  Russell  as  custodian  for  his  minor
     children, and 158,666 shares issuable upon the exercise of options.

(6)  Includes 26,500 shares issuable upon the exercise of options.

(7)  Represents shares issuable upon the exercise of options.

(8)  Includes 1,000 shares owned jointly with Mr.  Linville's  spouse and 11,000
     shares issuable upon the exercise of options.

(9)  The  shareholder  is a  registered  investment  advisor and has sole voting
     power with  respect to 449,700 of such  shares and sole  dispositive  power
     with respect to 668,600 of such  shares.  All of the  indicated  shares are
     owned by advisory clients of the shareholder, and the shareholder disclaims
     beneficial ownership of such shares.

(10) Includes 152,716 shares issuable upon the exercise of options.



                                      -13-
<PAGE>

                  SHAREHOLDER PROPOSALS FOR 1999 ANNUAL MEETING

     The date by which shareholder proposals must be received by the Company
for inclusion in proxy  materials  relating to the 1999 Annual Meeting of Common
Shareholders is January 15, 1999.



                                      -14-
<PAGE>


                                                                      Appendix A


              PROPOSAL TO AMEND RESTATED ARTICLES OF INCORPORATION

     On April 7,  1998,  the Board of  Directors  of Shoe  Carnival,  Inc.  (the
"Company")  approved  an  amendment  to Article  IV,  Section 1 of the  Restated
Articles of  Incorporation  of the Company to  establish a par value of $.01 per
share for the Common Stock and  Preferred  Stock of the Company.  This  proposed
amendment would amend Article IV, Section 1 to read in its entirety as follows:

            Section 1. Capital Stock.  The total number of shares of all classes
of  capital  stock  which  the  Corporation  shall  have  authority  to issue is
55,000,000  shares,  consisting of 50,000,000  shares of Common Stock, par value
$.01 per share ("Common  Stock"),  and 5,000,000  shares of Preferred Stock, par
value $.01 per share ("Preferred Stock").

     All other portions of the Restated Articles of Incorporation of the Company
will remain unchanged.  The text of Article IV, Section 1 as presently in effect
reads in its entirety as follows:

            Section 1. Capital Stock.  The total number of shares of all classes
of  capital  stock  which  the  Corporation  shall  have  authority  to issue is
55,000,000 shares,  consisting of 50,000,000 shares of Common Stock, without par
value ("Common  Stock"),  and 5,000,000 shares of Preferred  Stock,  without par
value ("Preferred Stock").



                                      -15-
<PAGE>


PROXY                      SHOE CARNIVAL, INC.                             PROXY

               Proxy Solicited on Behalf of The Board of Directors
             For The Annual Meeting of Shareholders -- June 11, 1998


     The  undersigned  appoints Mark L. Lemond and J. Wayne Weaver,  and each of
them, as proxies,  with full power of substitution  and revocation,  to vote, as
designated  on the reverse side hereof,  all the Common Stock of Shoe  Carnival,
Inc.  which  the  undersigned  has  power to vote,  with all  powers  which  the
undersigned  would  possess if  personally  present,  at the  annual  meeting of
shareholders  thereof to be held at the Evansville Airport Marriott,  7101 North
U.S.  Route 41,  Evansville,  Indiana on June 11,  1998,  or at any  adjournment
thereof.

     This  proxy when  properly  executed  will be voted in the manner  directed
herein by the undersigned shareholder.  Unless otherwise marked, this proxy will
be voted FOR the election as Directors of the nominees  listed under  Proposal 1
and FOR Proposals 2 and 3.

           PLEASE VOTE, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.

                  (Continued and to be signed on reverse side.)





<PAGE>


                               SHOE CARNIVAL, INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]



                                           For    Withhold    For All (except   
                                                              Nominee(s) written
                                                              below)

1.   Election of Directors --               []       []          []             
     Nominees:   Mark L. Lemond                                            
                 William E. Bindley                               

                                           -----------------------------  



                                           For    Against     Abstain      
                                                                                
2.   Proposal to approve the appointment    []       []          []
     of Deloitte & Touche LLP, as                                          
     auditors for the Company for 1998.                                    

                                           For    Against     Abstain
                                                                                
3.   Proposal to approve the                []       []          []
     amendment to the Company's 
     Restated Articles of
     Incorporation

                                           

4.   In their discretion, any other          
     matters that may properly
     come before the meeting.                                                   


Dated:        , 1998



Signature(s)

NOTE:  When signing as attorney, executor, administrator,
trustee or guardian, please give full title.  If more than one
trustee, all should sign.  All joint owners must sign.
- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE


                             YOUR VOTE IS IMPORTANT!

           PLEASE VOTE, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.




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