SHOE CARNIVAL INC
10-K405, 1998-04-30
SHOE STORES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-K

(Mark One)
 [X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
      EXCHANGE ACT OF 1934

      For the fiscal year ended:        January 31, 1998

                                       OR

 [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
      EXCHANGE ACT OF 1934

      For the transition period from ___________ to __________

      Commission file number:       0-21360

                               SHOE CARNIVAL, INC.
             (Exact name of registrant as specified in its charter)

               Indiana                                   35-1736614
      (State or other jurisdiction of                  (I.R.S. Employer
       incorporation or organization)                 Identification No.)  
                                                     

              8233 Baumgart Road
              Evansville, Indiana                           47711
      (Address of principal executive offices)            (Zip Code)

                                 (812) 867-6471
              (Registrant's telephone number, including area code)

           Securities registered pursuant to Section 12(b)of the Act:

                                      NONE

           Securities registered pursuant to Section 12(g)of the Act:

                         COMMON STOCK, WITHOUT PAR VALUE

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X No ___

Indicate by check mark if disclosure of delinquent  filers  pursuant of Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best  of  the  Registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K [ X ]

Aggregate  market  value  of the  voting  stock  held by  non-affiliates  of the
Registrant  based on the last sale  price for such  stock at March 31,  1998 was
approximately  $85,830,215 (assuming solely for the purposes of this calculation
that all Directors and executive officers of the Registrant are "affiliates").

Number of Shares of Common Stock,  without par value,  outstanding  at April 17,
1998 was 13,120,344.

                       DOCUMENTS INCORPORATED BY REFERENCE

Certain  information  contained in the Definitive Proxy Statement for the Annual
Meeting  of  Shareholders  of  Registrant  to  be  held  on  June  11,  1998  is
incorporated by reference into Part III hereof.

<PAGE>
                              

                               Shoe Carnival, Inc.
                               Evansville, Indiana

               Annual Report to Securities and Exchange Commission
                                January 31, 1998

                                     PART I

ITEM 1.  BUSINESS

General

Shoe Carnival, Inc. (the "Company") is a high volume, value-oriented retailer of
family footwear operating  predominately in the Midwest,  South and Southeastern
regions of the  United  States.  The  Company  adheres  to a highly  promotional
marketing  concept that enables it to be  competitive  in the retail  markets it
enters.  The  Company's  stores are  characterized  by a high energy  atmosphere
designed to  encourage  customer  participation  and provide a fun and  exciting
shopping experience.

Business Strategy

The Company's goal is to establish  itself as one of the nation's leading family
footwear  retailers and the dominant footwear retailer in each market it serves.
To accomplish its goal, the Company provides a selection and variety of footwear
normally  associated with a "category  killer"  superstore in an exciting retail
environment.  In the 52 week period ended January 31, 1998 ("fiscal 1997"),  the
average size,  annual sales and sales per square foot for Shoe Carnival's stores
open the full year were approximately 11,100 square feet, $2.7 million and $245,
respectively, each substantially above the industry averages.

Management believes that shoppers prefer the value, convenience and selection of
the superstore retail format and that, as a result, superstores will continue to
grow and increase their market share at the expense of department  stores,  mass
merchandisers and traditional  specialty  retailers.  This trend is evidenced by
the  acceptance of  superstores  in other  specialty  niches,  including,  among
others,  toys, office products,  consumer  electronics and  do-it-yourself  home
improvement. Management believes that the Company differentiates itself from its
competitors and gains significant competitive advantage through certain business
strategies which include:

     Distinctive   Retail  Approach.   The  Company's  stores  are  larger  than
     traditional  shoe  stores.  The  Company  seeks to  create a  carnival-like
     atmosphere in each of its stores by decorating  with bright lights,  colors
     and neon signs,  and by  featuring  an  in-store  "barker"  who  advertises
     current  specials,  organizes  contests and games, and assists and educates
     customers  with the  features and location of  merchandise.  This  exciting
     in-store  atmosphere is designed to encourage  customer  participation  and
     spontaneity,  producing a sense of urgency to buy. Management believes this
     highly promotional  atmosphere results in various  competitive  advantages,
     including  increased  multiple  unit sales,  the building of a loyal repeat
     customer base and the creation of word-of-mouth advertising.

     Broad Merchandise  Assortment.  The Company's  merchandising strategy is to
     provide  superior  value to its customers by offering a broad  selection of
     competitively priced name brand and private label merchandise.  The average
     store  carries  over 29,500 pairs of shoes in four  general  categories  --
     men's,  women's,  children's and athletics.  The Company buys dress, casual
     and  athletic  shoes as well as boots and  sandals  from a wide  variety of
     vendors. In addition to footwear,  Shoe Carnival stores also carry selected
     accessory items complimentary to the sale of footwear.

     Emphasis on Value.  Management  believes that its wide selection of popular
     styles of name brand  merchandise at  competitive  prices  generates  broad
     customer appeal.  To supplement its name brand  offerings,  the Company has
     established  a private  label  program  that  offers the  consumer  quality
     footwear  at lower  prices  than name brand  merchandise.  Sales of private
     label  merchandise  generally result in higher gross profit margins for the
     Company than sales of name brand  merchandise.  The Company  believes  that
     providing a wide selection of  competitively  priced name brand and quality
     private label footwear provides superior value to its customers.

                                       2
<PAGE>

     Low Operating Costs. The Company's operating methods, cost control programs
     and  store  locations  are  all  designed  to  minimize   operating  costs.
     Merchandise in the Company's  stores is displayed by style and color on the
     selling floor,  enabling customers who so choose to serve themselves.  This
     approach, in conjunction with wage and inventory control programs,  results
     in  lower  labor  costs  than  those  incurred  by  department  stores  and
     traditional shoe stores. In addition,  the Company prefers to locate stores
     predominantly in strip shopping  centers,  as opposed to enclosed malls, to
     take advantage of the generally lower occupancy costs.

     Competitive  Pricing.  The Company,  as a result of its low-cost  operating
     structure and high volume,  is able to price its merchandise  below that of
     traditional  department  stores  and shoe  store  chains.  During  1996 the
     Company  eliminated  the policy of "lowest  price  guarantee"  on any shoe.
     Instead,  the  Company  has focused on  offering  value to  customers  with
     specialized  promotions,  competitive  pricing and a vast selection of name
     brand and private label merchandise.

     Emphasis on Information  Technology.  The Company has invested  significant
     resources in information technology.  The Company's systems are designed to
     provide  management  with the timely  information  necessary to monitor and
     control  all  phases  of   operations.   Management  is  planning   further
     technological   enhancements  related  to  point-of-sale,   purchasing  and
     inventory control,  labor management and distribution,  which should enable
     the Company to better manage its operations.

Expansion Strategy

The majority of the  Company's  sale and  earnings  growth is expected to result
from the  opening of new stores.  The  opening of new stores  will be  dependent
upon,  among  other  things,  the  availability  of  desirable  locations,   the
negotiation  of  acceptable  lease  terms  and  general  economic  and  business
conditions  affecting  consumer  spending in the areas the  Company  targets for
expansion.  The  Company's  strategy  is to  expand  into  new  markets  and  to
consolidate  and  improve its market  share  position  in its  existing  markets
through the clustering of stores.  Clustering involves the operation of multiple
locations  in a  particular  metropolitan  area or in  several  smaller  markets
located  in  reasonable  proximity  to one  another.  Management  believes  this
strategy  enables  the  Company to obtain  economies  of scale  with  respect to
advertising, distribution and management costs.

The Company plans to open 15-20 stores in 1998. Thereafter,  the Company intends
to expand at a rate of approximately 15% to 20% per year. During fiscal 1997 and
1998,  new stores are  expected to be located  primarily  in the North  Central,
Midwest,  Midsouth and  Southeast.  The Company  intends to enter larger markets
(populations   greater   than   400,000)  by  opening  two  or  more  stores  at
approximately  the same time. In smaller  markets that can only support a single
store,  the Company will seek locations in reasonably  close  proximity to other
Company markets.  This strategy allows for more efficient management and reduces
distribution  costs. In addition to new market expansion and consistent with its
clustering  approach,  the Company has targeted  certain of its existing markets
for additional new stores when  appropriate  store locations  become  available.
Although  opening new stores in existing  markets may adversely affect the sales
of existing  stores,  management  believes  that cost  efficiencies  and overall
incremental sales gains should more than offset any detrimental effect.

Prior to entering a new market,  the Company performs a market,  demographic and
competition  analysis to  evaluate  the  suitability  of the  potential  market.
Potential store site selection  criteria  include,  among other factors,  market
demographics,  traffic  counts,  the retail  mix of a  potential  strip  center,
visibility  within  the  center and from  major  thoroughfares,  overall  retail
activity of the area and proposed lease terms. The time required to open a store
after signing a lease depends  primarily upon the landlord's  ability to deliver
the premises to the Company.  Upon acceptance of the premises from the landlord,
the Company can generally open a store within 30 to 45 days.

Merchandising

The  Company's  merchandising  strategy  is  designed  to  provide a very  large
selection of quality  family  footwear at a price  competitive  with or slightly
below that of  competitors.  The  Company's  stores carry a broad  assortment of
current  season name brand  footwear,  supplemented  with the Company's  private
label merchandise and select name brand close-out merchandise.

                                       3
<PAGE>

The  combination  of name brand and private label  footwear  gives the Company a
merchandise  assortment  that  enables  it to  compete  effectively.  The mix of
merchandise and the name brands offered in a particular store are based upon the
demographics of each market,  among other factors.  The Company typically offers
lower prices on both name brand and private label  merchandise  than  department
stores and  traditional  shoe stores.  Furthermore,  the Company  competes  with
off-price retailers,  mass merchandisers and discount stores by offering a wider
and deeper selection of merchandise at competitive  prices. The Company's stores
also carry  selected  other  merchandise  such as handbags,  wallets,  shoe care
items, socks and sports apparel.

Women's.  The women's  department  offers  current  season  name brand,  branded
close-out and private label merchandise providing a wider selection than that of
most of the Company's  competitors.  This  department is further  segmented into
women's dress shoes, casual shoes, sandals, boots and sport shoes, thus covering
all facets of a woman's footwear needs.

Men's.  The  men's  department  offers  primarily  name  brand  footwear  and is
segmented into men's dress shoes, casual shoes, sandals and boots. The Company's
stores offer a complete assortment of men's footwear at affordable prices. As in
the  women's  department,  this  assortment  is  supplemented  with  name  brand
close-outs and private label products.

Children's.  Children's  footwear is segmented  into dress shoes,  casual shoes,
boots,  athletic  shoes,  sandals and infant  shoes,  again  offering a complete
selection  of  footwear  for  the  child.  Approximately  83% of the  children's
business is done in the athletic shoe category.

Athletics.  The men's and women's athletic  business is divided into a number of
buying  groups  representing  a complete  assortment of athletic  footwear.  The
Company carries court shoes,  fitness and aerobic shoes,  leisure shoes, walking
shoes, running shoes and many specialty shoes such as cleats and soccer shoes.

The table below sets forth the Company's percentage of sales by product category
for fiscal 1997, 1996 and 1995.

                                            1997          1996          1995
                                           ------        ------        ------

Women's                                     27.2%         27.2%         28.6%
Men's                                       16.9          17.7          17.8
Children's                                  16.4          16.4          15.0
Athletic                                    34.6          34.0          33.3
Accessories and Miscellaneous Items          4.9           4.7           5.3
                                           ------        ------        ------

                                           100.0%        100.0%        100.0%
                                           ======        ======        ======

Pricing

The Company's  pricing strategy is designed to emphasize value.  Initial pricing
decisions  are guided by gross profit margin  targets which vary by  merchandise
category  and  depend  on  whether  the  item is name  brand  or  private  label
merchandise. Markdowns are centrally managed by the buying staff through the use
of weekly sales and inventory  analysis  generated by the  Company's  management
information system.

In-store signage is used extensively to highlight special promotional  markdowns
and to advertise markdowns to meet or beat competitors' sale prices.

Advertising and Promotion

In-store  promotions  are a key  ingredient in the Company's  marketing  effort.
Although most in-store promotions are pre-planned, store managers are encouraged
to use their own creativity in devising on-the-spot promotional activities, such
as customer contests and games. The Company has several standardized promotions,
including a Spin-N-Win(TM)  wheel,  where a customer can win instant  discounts,
and a "Money Machine," where randomly  selected  customers attempt to catch cash
and coupons during a 30-second period inside a transparent  booth where cash and
coupons are blown furiously around them. Both of these promotions  exemplify the
Company's  emphasis on fun and  excitement  in order to enhance  the  customer's
total shopping  experience.  

                                       4
<PAGE>


The Company uses various  forms of media  advertising  in  conjunction  with its
extensive in-store  promotions.  The focus of the Company's media advertising is
to communicate  the  exceptional  value offered by the Company on name brand and
private label footwear.  Print ads typically display a selection of special sale
items  or  desirable  new  products.  Radio  and  television  spots  utilize  an
entertaining  format to capture the consumers  attention  while  highlighting on
sale items or special promotions.

The  Company  directs  approximately  70% of its  total  advertising  budget  to
television and radio, but also utilizes print media (including newspaper inserts
and direct mail) and outdoor  advertising.  A special  effort is made to utilize
the cooperative  advertising  dollars offered by vendors whenever  possible.  By
widely  advertising  through  newspaper,  television  and radio prior to a grand
opening,  the  Company  strives  to make each new store  opening a major  retail
event. Major promotions during the grand openings and peak selling periods allow
customers to win prizes such as cruises, computers, merchandise or cash.

Store Operations

Management of store  operations is the  responsibility  of the Company's  Senior
Vice President - Store Operations,  who is assisted by regional managers and the
individual  store  managers.  The Company's store  management  structure is flat
relative to most other retailers.  This permits the Company to reduce management
expense by  eliminating  the  district  manager  position  and  delegating  more
responsibility  to store managers.  Each regional manager is responsible for the
operation  of between  five and  thirteen  stores and is  required to visit each
store  periodically,  concentrating  more  heavily  on  underperforming  stores.
Regional  managers meet collectively each quarter with the Senior Vice President
- - Store  Operations  and other members of senior  management to discuss  Company
strategies,  merchandise,   advertising,  financial  performance  and  personnel
requirements.

Each store has a store manager and one to three assistant managers, depending on
the sales  volume of the store.  The sales staff  ranges from 6 to 68  employees
depending on the size of the store and the time of year. Store managers and most
assistant  managers are paid a salary,  while all other store employees are paid
on an hourly  basis.  The Company  provides an incentive  compensation  plan for
virtually all employees.  Regional and store manager  incentive  plans are based
primarily  upon the  sales  and  profitability  of their  respective  stores  as
compared to defined goals.  Assistant  store managers and other store  employees
earn incentive  compensation  based on the store exceeding  inventory  shrinkage
goals.

Administrative  functions are centrally controlled from corporate  headquarters.
These functions include accounting,  purchasing, store maintenance,  information
systems, advertising,  distribution and pricing. Regional and store managers are
expected and  encouraged  to provide  feedback to all corporate  departments  to
improve  efficiencies.  Regional  and store  managers  are  charged  with making
merchandising decisions necessary to maximize sales and profits primarily though
merchandise placement, signage and timely clearance of slower selling items.

The Company  maintains  inventory  shrinkage rates (.4% of sales in fiscal 1997)
substantially  below the retail  industry  average.  Management  attributes this
success to an expanded  in-store loss  prevention  staff,  improved  information
reporting and surveillance  systems in many of the Company's stores.  Management
also  believes  that tying  incentive  compensation  for store  employees to the
achievement  of targeted  shrinkage  levels  raises  employee  awareness of loss
prevention.

Store Location and Design

The number of stores opened and closed for fiscal years 1997,  1996 and 1995 are
as follows:

   Fiscal Year                             1997          1996          1995
                                          ------        ------        ------

   Stores open at beginning of year         93            95            87
   Opened during year                        4             5             9
   Closed during year                        5             7             7
                                          ------        ------        ------

   Stores open at end of year               92            93            95
                                          ======        ======        ======

                                       5
<PAGE>

At January 31, 1998, the Company had 92 stores  located in 16 states,  primarily
in the Midwest,  South and Southeastern  regions of the United States.  Although
three stores are located in enclosed  malls,  the Company prefers strip shopping
center  locations,  where  occupancy  costs are typically  lower and the Company
enjoys  greater  operating  freedom  to  implement  its  non-traditional  retail
methods.  Management feels that most consumers enjoy the convenience  offered by
strip shopping centers as opposed to enclosed malls.

All of the Company's  stores are leased rather than owned.  Management  believes
that the  flexibility  afforded  by  leasing  allows  the  Company  to avoid the
inherent   risk  of  owning   real   estate,   particularly   with   respect  to
underperforming  stores. In a particular market,  potential store site selection
criteria include, among other factors, market demographics,  traffic counts, the
retail mix of a potential retail strip center,  visibility within the center and
from major thoroughfares, overall retail activity of the area and proposed lease
terms.

The Company's  stores are designed and fixtured to reflect the high energy level
of its  retail  concept  and to convey a  carnival-like  atmosphere.  Stores are
typically  equipped  with  a  sound  system,  microphone,  "Money  Machine"  and
Spin-N-Win(TM)  wheel.  Open-stock  inventories,  neon signs,  flashing  colored
lights and large mirrors,  striking fixtures and colorful carpet are utilized to
make the  stores  appear  larger and more  exciting.  Merchandise  is  typically
displayed within a store by category,  with athletic footwear (and licensed team
sports apparel in certain stores)  generally  located in the center of the store
to provide a transition  between women's and men's footwear.  Checkout  counters
are  located  at the  front of each  store,  supermarket  style,  to  facilitate
high-volume  throughput and minimize inventory shrinkage.  The average store has
approximately five checkout lanes.

The Company has utilized a new store  prototype  design in all new and remodeled
stores  since the fourth  quarter  of 1995.  In order to take  advantage  of the
positive  effects  of the new  store  prototype  design,  the  Company  expended
significant resources in 1996 and 1997 to remodel virtually all of the Company's
existing stores.  The design  emphasizes the  entertainment  aspect of the store
concept  and  enhances  the  ease of  shopping  by  widening  the  aisles,  adds
additional seating and merchandise  displays,  improves the graphics identifying
the various departments and opens the sitelines throughout the store.

As of January 31, 1998,  the  Company's  stores  averaged  approximately  11,100
square feet,  ranging in size from 6,600 to 26,500  square  feet,  except for an
atypical  mall store of  approximately  2,100 square  feet.  The size of the new
prototype  stores have  increased from the Company's  prior  prototype of 10,000
square feet to between 12,000 and 18,000 square feet depending upon, among other
factors, the location of the store and the population base the store is expected
to  service.  The sales area of most  stores is  approximately  85% of the gross
store size.

Capital  expenditures  for new stores  are  expected  to  average  approximately
$400,000,  including point-of-sale equipment which is generally acquired through
equipment leasing transactions. The average inventory in a new store is expected
to range from $550,000 to $850,000,  depending on the size and sales expectation
of the store and the timing of the new store opening. Pre-opening expenses, such
as  advertising,  salaries,  supplies  and  utilities  are  expected  to average
approximately $60,000 per store.

Distribution

The Company  operates a single  distribution  facility of 108,000 square feet in
Evansville,  Indiana.  Management anticipates that with additional investment in
technology and a planned 45,000 square foot expansion of the existing structure,
the facility will be able to meet the  distribution  needs of the Company for at
least the next 24 months.

The distribution center processes virtually all merchandise prior to shipping to
the stores. At a minimum,  this includes count verification,  price and bar code
labeling  of each unit,  redistribution  of an order into size  assortments  and
allocation of shipments to individual stores.  Once a distribution order form is
received  from the buying  staff,  the  remainder of the  distribution  process,
including packing,  allocating,  storing and shipping is essentially  paperless.
Merchandise is shipped to each store from one to two times a week,  depending on
store  volume,  proximity  to other  stores and  proximity  to the  distribution
center.  The  majority of  shipments  are handled by a dedicated  carrier,  with
occasional use of common carriers.


                                       6
<PAGE>


Management Information Systems

The  Company  has  devoted  significant  resources  to expand its  sophisticated
information  technology  systems.  The corporate mainframe is connected to every
store  via a  Wide  Area  Network,  providing  up-to-date  sales  and  inventory
information as required. Each store has an independent point-of-sale controller,
with two to 13 point-of-sale terminals per store. To provide maximum flexibility
and maintain  data  integrity,  the Company's  mainframe  systems are based upon
relational database technology.  The Company's  distribution facility utilizes a
spread  spectrum  radio  frequency   network  to  assure   accurate,   real-time
information throughout the distribution operation. Each member of the buying and
distribution  staff  has  on-line  access  to  up-to-date  sales  and  inventory
information broken down by store, style, color, size and width.  Additional data
analysis can be quickly  provided on demand by using either a fourth  generation
language  programming tool or personal  computer tools that access the Company's
database.

State of the art  point-of-sales  systems utilize bar code technology to capture
sales, gross margin and inventory information.  The system provides, in addition
to other features, full price management (including price look-up),  promotional
tracking  capabilities  (in support of the  spontaneous  nature of the  in-store
price  promotions),  real-time  margin analysis by product category at the store
level, check approval and customer tracking.

Competition

The retail footwear  business is highly  competitive.  The Company believes that
the principal  competitive  factors in its industry are  merchandise  selection,
price, fashion,  quality,  location,  store environment and service. The Company
competes  primarily with department stores,  shoe stores,  sporting goods stores
and mass merchandisers.

Many  of  the  Company's   competitors   are   significantly   larger  and  have
substantially  greater financial and other resources than the Company.  However,
management  believes that its distinctive retail format, in combination with its
wide merchandise  selection,  competitive prices and low operating costs, enable
the Company to compete effectively in each market that it enters.

Employees

At January 31, 1998, the Company had  approximately  1,735  employees,  of which
approximately  875 were employed on a part-time or seasonal basis. The number of
employees  fluctuates during the year primarily due to seasonality.  None of the
Company's employees is represented by a labor union.

Management  attributes a large portion of the Company's success in various areas
of cost  control to its  inclusion  of  virtually  all  employees  in  incentive
compensation plans. The Company also contributes all or a portion of the cost of
medical,  disability  and life  insurance  coverage for those  employees who are
eligible to participate in Company  sponsored  plans. All employees also receive
discounts on Company  merchandise.  The Company  considers its relationship with
its employees to be satisfactory.

Trademarks

The Company owns the following federally registered trademarks and servicemarks:
Shoe  Carnival(R),  The  Carnival(R),   Nuff  Said(R),  Donna  Lawrence(R),  Oak
Meadow(R),  Victoria  Spenser(R),  Chase and Brittany's(R),  Via Nova(R),  Fresh
Stuff(R), Innocence(R) and Carnival Lites(R). The Company believes its marks are
valuable  and,  accordingly,  intends  to  maintain  its marks  and the  related
registrations. The Company is not aware of any pending claims of infringement or
other challenges to the Company's right to use its marks.



                                       7
<PAGE>


ITEM 2.  PROPERTIES

The Company  leases all existing  stores and intends to lease all future stores.
All leases for  existing  stores  provide  for fixed  minimum  rentals  and most
provide for contingent rental payments based upon various specified  percentages
of sales above minimum levels. Certain leases also contain escalator clauses for
increases in minimum rentals, operating costs and taxes.

The Company owns its headquarters  and distribution  center which are located at
8233 Baumgart Road, Evansville, Indiana. See ITEM 1 "Business--Distribution."


ITEM 3.   LEGAL PROCEEDINGS

The Company is involved in various legal  proceedings  incidental to the conduct
of its business.  Management does not expect that any such proceedings will have
a material  adverse  effect on the Company's  financial  position and results of
operations.


ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company did not submit any matters to a vote of security  holders during the
fourth quarter of the 1997 fiscal year.


                                       8
<PAGE>


Executive Officers of the Company

     Name                Age                 Position
- ------------------       ---     -----------------------------------------------

J. Wayne Weaver           63     Chairman of the Board and Director

Mark L. Lemond            43     President, Chief Executive Officer and Director

Timothy T. Baker          41     Senior Vice President - Store Operations

Clifton E. Sifford        44     Senior Vice President - General Merchandise 
                                 Manager

Larry L. Linville         55     Vice President - Information Systems

W. Kerry Jackson          36     Vice President - Chief Financial Officer and 
                                 Treasurer

David A. Kapp             34     Vice President - Inventory Controller and 
                                 Secretary

Mr. Weaver is the Company's principal  shareholder and has served as Chairman of
the Board of the Company since March 1988. From 1978 until February 2, 1993, Mr.
Weaver had served as president  and chief  executive  officer of Nine West Group
Inc., a designer,  developer  and marketer of women's  footwear.  He has over 40
years of experience in the footwear industry. Mr. Weaver is a former director of
Nine West Group Inc. Mr. Weaver serves as chairman and chief  executive  officer
of  Jacksonville  Jaguars,  LTD and chairman and chief  executive  officer of LC
Footwear, Inc.

Mr.  Lemond has been  employed by the Company as President  and Chief  Executive
Officer since  September  1996.  From March 1988 to September  1996,  Mr. Lemond
served as Executive  Vice  President,  Chief  Financial  Officer,  Treasurer and
Assistant  Secretary.  On  February  3, 1994,  Mr.  Lemond was  promoted  to the
position of Chief Operating Officer.  Mr. Lemond has served as a director of the
Company  since March 1988.  Prior to March  1988,  he served in similar  officer
capabilities  with Russell's Shoe Biz, Inc. Prior to joining Russell's Shoe Biz,
Inc. in 1987,  Mr. Lemond was a partner with a public  accounting  firm. He is a
Certified Public Accountant.

Mr. Baker has been employed by the Company as Vice President - Store  Operations
since May 1992.  Prior to that  time,  he served as a  Regional  Manager  of the
Company. Mr. Baker was promoted to Senior Vice President on March 25, 1994. From
1983 to June  1989,  Mr.  Baker  held  various  retail  positions  with  Payless
ShoeSource.

Mr.  Sifford has been employed by the Company as Senior Vice President - General
Merchandise  Manager since April 13, 1997.  Prior to joining the Company and for
at least the past five years,  Mr. Sifford  served as merchandise  manager-shoes
for Belk Store Services, Inc.

Mr.  Linville  has been  employed by the Company as Vice  President - Management
Information  Systems since August 1994.  From February 1990 to February 1994, he
served as vice president of information systems for Dollar General  Corporation.
Prior to 1990, Mr. Linville was employed in various management  positions within
the information  systems areas of Hecks Department  Stores (2 years) and Service
Merchandise, Inc. (11 years).

Mr. Jackson has been employed by the Company as Vice President - Chief Financial
Officer and Treasurer  since September 1996. From January 1993 to September 1996
Mr. Jackson served as Vice President - Controller and Chief Accounting  Officer.
Prior to January 1993,  Mr. Jackson held various  accounting  positions with the
Company. Prior to joining the Company in 1988, Mr. Jackson was associated with a
public accounting firm. He is a Certified Public Accountant.

Mr. Kapp has been  employed by the Company  since March 1988,  most  recently as
Vice  President - Inventory  Controller  and  Secretary.  Prior to assuming  his
current position, Mr. Kapp held various accounting and retail positions with the
Company and its predecessor. He is a Certified Cash Manager.

Executive  officers  of the  Company  serve at the  discretion  of the  Board of
Directors.  There is no family  relationship  between  any of the  directors  or
executive officers of the Company.

(Pursuant to General Instruction G(3) of Form 10-K, the foregoing information is
included as an unnumbered  Item in Part I of this Annual Report in lieu of being
included  in the  Company's  Proxy  Statement  for its 1998  Annual  Meeting  of
Shareholders.)


                                       9
<PAGE>

                                     PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER 
         MATTERS

The Common  Stock has been quoted on the Nasdaq  Stock  Market under the trading
symbol "SCVL" since March 16, 1993.

The quarterly high and low trading prices for 1997 and 1996 are as follows:

                                   High                 Low
                                  ------              ------
Fiscal Year 1997
First Quarter                     $ 6.50              $ 4.38
Second Quarter                     11.00                6.25
Third Quarter                      11.50                6.88
Fourth Quarter                      9.63                7.50

Fiscal Year 1996
First Quarter                     $ 4.88              $ 2.75
Second Quarter                      5.88                3.13
Third Quarter                       5.63                3.38
Fourth Quarter                      6.13                3.63


On March 23,  1993,  the  Company  consummated  its initial  public  offering of
3,622,500 shares of Common Stock at a price to the public of $8.67 per share.

As of April 17,  1998,  there were  approximately  356  holders of record of the
Common Stock.

The Company does not currently  intend to pay cash dividends on its Common Stock
in the foreseeable  future.  The payment of any future  dividends will be at the
discretion of the Company's Board of Directors and will depend upon, among other
things, future earnings, operations, capital requirements, the general financial
condition of the Company and general business  conditions.  The Company's credit
agreement  with various  banks  limits the payment of dividends  (except for any
stock split or stock dividends) to 30% of the prior year's net income.

No unregistered equity securities were sold by the Company during fiscal 1997.


                                       10
<PAGE>

ITEM 6.  SELECTED FINANCIAL DATA
<TABLE>
<CAPTION>
(In thousands, except share and operating data)

Fiscal years (1)                 1997      1996      1995      1994      1993
                               --------  --------  --------  --------  --------
<S>                            <C>       <C>       <C>       <C>       <C>       <C>
Income Statement Data:
 Net sales                     $246,520  $233,945  $228,263  $214,528  $157,329
 Cost of sales (including 
   buying, distribution and 
   occupancy costs)             173,953   168,814   176,019   158,614   111,666
                               --------  --------  --------  --------  --------

 Gross profit                    72,567    65,131    52,244    55,914    45,663
 Selling, general and
   administrative expenses       59,438    57,405    58,946    52,907    35,370
 Restructuring (credit) charge               (474)    3,282       267
                               --------  --------  --------  --------  -------- 
 Operating income (loss)         13,129     8,200    (9,984)    2,740    10,293
 Interest expense                   912     1,242     1,626       665       726
                               --------  --------  --------  --------  --------

Income (loss) before income 
  taxes                          12,217     6,958   (11,610)    2,075     9,567
Income tax expense (benefit)      4,826     2,818    (4,420)      874     4,464
                               --------  --------  --------  --------  ---------

Net income (loss)              $  7,391  $  4,140  $ (7,190) $  1,201  $  5,103
                               ========  ========  ========  ========  ========

Net income (loss) per share:
   Basic (2)                   $    .57  $    .32  $   (.55) $    .09  $    .55  (3)
   Diluted (2)                      .56       .32      (.55)      .09       .55  (3)

Average shares outstanding:
   Basic                         13,049    13,023    13,019    13,024    10,689
   Diluted                       13,238    13,029    13,031    13,051    10,759
- --------------------------------------------------------------------------------
Selected Operating Data (4):
 Stores open at end of period        92        93        95        87        57
 Square footage of store space
   at year end (000's)            1,021     1,026     1,024       939       640
 Average sales per store(000's)$  2,720  $  2,543  $  2,497  $  3,145  $  3,454
 Average sales per square foot $    245  $    233  $    230  $    277  $    291
 Comparable store sales            6.1%     (1.1%)   (10.0%)    (3.4%)     4.4%
- --------------------------------------------------------------------------------
Balance Sheet Data:
 Working capital               $ 48,889  $ 45,090  $ 50,206  $ 60,766  $ 51,789
 Total assets                    95,554    93,926   102,265   105,155    79,619
 Long-term debt and other 
   indebtedness                   6,133     9,621    18,922    20,597       768
 Total shareholders' equity      71,609    63,772    59,571    67,577    66,332
- --------------------------------------------------------------------------------
<FN>
(1)  On February 9, 1995, the Company's Board of Directors  approved a change in
     the fiscal  year to a 52/53  week year  ending on the  Saturday  closest to
     January 31. Unless otherwise stated,  references to years 1997, 1996, 1995,
     1994 and 1993 relate  respectively  to the fiscal  years ended  January 31,
     1998,  February 1, 1997, February 3, 1996, December 31, 1994 and January 1,
     1994.  Fiscal year 1995  consisted  of 53 weeks and the other  fiscal years
     consisted of 52 weeks.  The Company recorded a net loss of $816,000 for the
     four week transition period ended January 28, 1995.

(2)  Per share data have been restated for the adoption of SFAS 128.

(3)  Pro forma  Income  Statement  Data:  Earnings per share for 1993 of $.55 is
     based on net income of $5,905. The pro forma adjustments made to historical
     net income and weighted  average shares  outstanding were (i) the reduction
     of interest  expense of $113,000 in 1993 that would have  resulted from the
     repayment of the $6.5 million subordinated notes to the Company's principal
     shareholder,  (ii) the issuance of the number of shares  (749,711)  sold by
     the  Company at the  initial  offering  price of $8.67 per share that would
     have been necessary to fund such  repayment as if the initial  offering had
     occurred  on January 2, 1993,  and (iii)  federal  and state  income  taxes
     (assuming an effective tax rate of 39% for 1993) as if the Company had been
     a  C  Corporation  for  all  of  1993,  but  excludes  the  impact  of  the
     non-recurring  charge  relating  to the  change  in the tax  status  of the
     Company from an S  Corporation  to a C  Corporation,  which  resulted in an
     increase  in  income  tax  expense  of  $888,000  in 1993  pursuant  to the
     provisions of SFAS No. 109. Pro forma income taxes were $3,775,000 in 1993.
     Supplemental Pro forma net income per share is $.54 in 1993.

(4)  Selected Operating Data has been adjusted to a comparable 52 week basis for
     1995.
</FN>
</TABLE>

                                       11
<PAGE>

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

The Company's fiscal year consists of a 52/53 week period ending on the Saturday
closest to January 31. Unless  otherwise  stated,  references to the years 1997,
1996 and 1995 relate  respectively  to the fiscal years ended  January 31, 1998,
February 1, 1997 and  February 3, 1996.  Fiscal year 1995  consisted of 53 weeks
and the other fiscal years consisted of 52 weeks.

Overview

During  the past  two  years,  management  has  enacted  a plan to  improve  the
Company's  financial  performance.  This plan  included  certain  key  strategic
initiatives  designed  to change  the  operation  of the  Company's  stores  and
merchandising  efforts. These initiatives are interrelated in that the effective
execution of each is dependent upon the effective execution of the others.

    Close Unprofitable Stores

       Seven poor  performing  stores  were  closed in 1996 and five stores were
       closed in 1997.  These 12 stores contained an aggregate of 117,000 square
       feet, an average of 9,750 square feet per store.

    Upgraded Store Design

       A new store design was  developed,  upgrading  the store look in order to
       eliminate Shoe Carnival's  deep discount image.  During 1996 and 1997, 74
       existing stores were  retrofitted  with most elements of this new design.
       Additionally,  to allow for the  "showcasing" of merchandise,  new visual
       merchandising  techniques  were  introduced  in nearly  all  stores.  The
       prototype store design now contains approximately 12,000 square feet.

    Enhanced Product Offering

       The  upgraded  store  design,  including  significantly  improved  visual
       presentation,  provided the venue for the introduction of better quality,
       name brand footwear. The merchandise mix was enhanced with higher quality
       footwear  from  existing  vendors,  as well as the  addition of desirable
       branded  merchandise  from new  vendors.  The  Company  replaced  its toy
       merchandise with handbags, wallets and an expanded selection of shoe care
       items and socks.

    Lower Inventory Levels

       During a two year period,  beginning in 1995,  inventories on a per-store
       basis were  reduced by  approximately  30  percent.  This has allowed the
       Company  to  reduce  the  amount  of  everyday  discounting  and to focus
       markdowns  on the  slowest  moving  product.  Because  the Shoe  Carnival
       concept is "open-stock", lower inventory levels, combined with the larger
       new store design, have made the stores easier to shop.

    New Stores

       The Company  opened  five  stores in 1996 and four stores in 1997.  These
       nine new stores  contain an aggregate of 111,000  square feet, an average
       of 12,300  square feet.  Each of the new stores opened with the new store
       design. The Company plans to open 15 to 20 new stores in 1998.

It is  management's  belief that the  increase in sales  productivity  and gross
profit margins,  the leveraging of selling,  general and administrative  expense
and, consequently, the increase in operating margin in 1997 were a direct result
of the aforementioned initiatives.


                                       12
<PAGE>


Results of Operations

The following table sets forth the Company's results of operations  expressed as
a percentage of net sales for the following fiscal years:


                                              1997       1996       1995
                                             ------     ------     ------

Net sales                                    100.0%     100.0%     100.0%
Cost of sales (including buying,
   distribution and occupancy costs)          70.6       72.2       77.1
                                             ------     ------     ------

Gross profit                                  29.4       27.8       22.9
Selling, general and
   administrative expenses                    24.1       24.5       25.8
Restructuring (credit) charge                            (0.2)       1.5
                                             ------     ------     ------

Operating income (loss)                        5.3        3.5       (4.4)
Interest expense                               0.3        0.5        0.7
                                             ------     ------     ------

Income (loss) before income taxes              5.0        3.0       (5.1)
Income tax expense (benefit)                   2.0        1.2       (1.9)
                                             ------     ------     ------

Net income (loss)                              3.0%       1.8%      (3.2%)
                                             ======     ======     ======


1997 Compared to 1996

Net Sales

Net sales  increased  $12.6  million to $246.5  million in 1997, a 5.4% increase
over net sales of $233.9 million in 1996. The increase was  attributable  to the
opening of four stores in 1997, five stores in 1996 and a comparable store sales
increase of 6.1%,  partially  offset by the closing of five stores in 1997.  All
major product categories  recorded increases in comparable store sales resulting
from increases in the average price realized on the sale of merchandise. Average
sales per square  foot in stores  open the full year  increased  5.2% to $245 in
1997 from  $233 in 1996.  The  increase  was a result  of the  comparable  store
increase and the closing of low productivity  stores. Sales of private label and
non-name brand footwear  constituted  16.6% and 17.3% of total footwear sales in
1997 and 1996, respectively.

Gross Profit

Gross profit  increased $7.4 million to $72.6 million in 1997, an 11.4% increase
from gross profit of $65.1 million in 1996.  The  Company's  gross profit margin
increased to 29.4% from 27.8%.  As a percentage of sales,  buying,  distribution
and occupancy  costs  decreased 0.3% while the  merchandise  gross profit margin
increased by 1.3%.  The increase in the gross profit margin was broad based with
all major product categories improving over the prior year.

During 1996,  certain  initiatives  were  undertaken to improve the gross profit
margin.  These  initiatives  included raising the average sale price realized on
the sale of footwear by reducing the discounting allowed on merchandise sold and
improving the quality of footwear sold.

Selling, General and Administrative Expenses

Selling,  general and  administrative  expenses  increased $2.0 million to $59.4
million in 1997 from $57.4  million in 1996.  As a  percentage  of sales,  these
expenses  decreased  0.4% in 1997.  The Company  implemented  a new  advertising
campaign and consequently  increased advertising  expenditures in 1997. However,
an increase in comparable store sales combined with cost control  initiatives in
payroll  and other cost areas  resulted  in a decrease  in total  expenses  as a
percent of sales.

                                       13
<PAGE>

The Company's policy is to expense all non-capital  expenditures  incurred prior
to the opening of a new store in the month of opening.  Pre-opening expenses for
new  stores  aggregated  approximately  $211,000,  or 0.1% of sales for four new
stores in 1997, and $427,000, or 0.2% of sales for five new stores in 1996.

Interest Expense

Net  interest  expense of $912,000 in 1997  resulted  from  interest  expense of
$946,000 and interest income of $34,000. Net interest expense of $1.2 million in
1996  resulted  from  interest  expense of $1.3 million and  interest  income of
$43,000. The decrease in interest expense was attributable to lower average debt
balances in 1997 and a decrease in the weighted  average  interest rate on total
debt to 7.7% in 1997 from 8.3% in 1996.

Income Taxes

The reduction in the effective income tax rate for 1997 to 39.5%, as compared to
40.5% in 1996 was primarily due to lower  effective  income tax rates in certain
states.  The effective  income tax rate in 1997 differed from the statutory rate
due primarily to state and local income taxes, net of the federal tax benefit.

1996 Compared to 1995

Net Sales

Net sales increased $5.7 million to $233.9 million in 1996, a 2.5% increase over
net sales of $228.3  million  in 1995.  The  increase  was  attributable  to the
opening of five  stores in 1996 and nine stores in 1995,  partially  offset by a
comparable store sales decrease of 1.1% on a 52 week basis, the closing of seven
stores  in 1996 and  sales in the  additional  week in 1995.  Average  sales per
square  foot in stores  open the full year  increased  1.3% to $233 in 1996 from
$230 in 1995.  The increase  was  attributable  to the  exclusion in 1996 of the
eight low  productivity  stores  which  were  closed in 1996 and 1997.  Sales of
private label and non-name brand footwear  constituted  17.3% and 19.5% of total
footwear sales in 1996 and 1995, respectively.

During 1995 and 1996, the Company's  primary  initiatives  were to significantly
reduce inventory  levels and reposition the women's  inventory to a more branded
focus. These initiatives negatively impacted comparable store sales in the first
half of the year,  but  significantly  improved  profitability.  On a  per-store
basis,  inventories  were 18% lower at the  beginning  of 1996 as compared  with
inventories at the beginning of 1995.

Gross Profit

Gross profit  increased $12.9 million to $65.1 million in 1996, a 24.7% increase
from gross profit of $52.2 million in 1995.  The  Company's  gross profit margin
increased to 27.8% from 22.9%.  As a percentage of sales,  buying,  distribution
and occupancy  costs  decreased 0.3% while the  merchandise  gross profit margin
increased by 4.6%. The increase in the  merchandise  margin was broad based with
most  categories  improving over the prior year due to lower  inventories  which
helped to minimize  the  exposure to  markdowns.  The largest  increase in gross
margin was realized on the sale of women's private label footwear.  During 1995,
the  writedown of inventory to the lower of cost or market  reduced gross profit
by $1.3 million.

Selling, General and Administrative Expenses

Selling,  general and  administrative  expenses  decreased $1.5 million to $57.4
million in 1996 from $58.9 million in 1995. The Company incurred $2 million less
in store  selling  expenses in the seven stores  closed in 1996 as compared with
the prior year.  However,  this decrease was partially  offset by the additional
costs incurred for the stores opened in 1995 and 1996. Additionally, general and
administrative expenses decreased by $600,000 due to tighter expense control. As
a percentage of sales,  these expenses  decreased  1.3% in 1996,  primarily as a
result of the positive effect of the increase in net sales and lower advertising
costs.

                                       14
<PAGE>

The Company's policy is to expense all non-capital  expenditures  incurred prior
to the opening of a new store in the month of opening.  Pre-opening expenses for
new  stores  aggregated  approximately  $427,000,  or 0.2% of sales for five new
stores in 1996, and $605,000, or 0.3% of sales for nine new stores in 1995.

Interest Expense

Net interest  expense of $1.2 million in 1996 resulted from interest  expense of
$1.3  million and  interest  income of  $43,000.  Net  interest  expense of $1.6
million in 1995  resulted  from  interest  expense of $1.7  million and interest
income of $51,000.  The decrease in interest  expense was  attributable to lower
average debt  balances in 1996 and a decrease in the weighted  average  interest
rate on total debt to 8.3% in 1996 from 8.7% in 1995.

Income Taxes

The higher  effective  income tax expense  (benefit) rate for 1996 of 40.5%,  as
compared  to (38.1)%  for 1995,  was  primarily  the result of  unfavorable  tax
treatment of the 1995 net  operating  losses in certain  states.  The  effective
income tax rate in 1996 differed from the statutory  rate due primarily to state
and local income taxes, net of the federal tax benefit.

Restructuring (see Note 7 of Notes to Financial Statements)

During the fourth quarter of 1995, the Company  recorded a restructuring  charge
of $3.3 million to close eight  unprofitable  stores.  The charge  included $2.0
million  for store  closing  and lease  termination  costs and $1.3  million for
non-cash write-offs of equipment and leasehold  improvements.  In 1996 and 1995,
the eight stores generated sales of $3.9 million and $9.6 million, and operating
losses of $1.7 million and $1.8 million (net of depreciation expense of $127,000
and $375,000),  respectively.  Pursuant to the 1995  restructuring  plan,  seven
stores were closed in fiscal 1996 and one store was closed in February 1997. The
results  of  operations  in the  fourth  quarter  of 1996  includes  a credit of
$474,000  resulting  from the  partial  reversal  of the  restructuring  expense
recorded in 1995.  The  expense  reversal  was  primarily  due to the  favorable
negotiation of lease termination costs for the stores closed in 1996.


Liquidity and Capital Resources

The Company's sources and uses of cash are summarized as follows:

(000's)
Fiscal years                                  1997        1996        1995
                                            --------    --------    --------


Net income (loss) plus depreciation 
  and amortization                          $ 13,145    $  9,376    $ (2,479)
Restructuring (credit) charge                               (474)      3,282
Deferred income taxes                            219       1,550      (1,818)
Working capital (increases) decreases         (3,149)      6,059       8,403
Other operating activities                       400         117          45
                                            --------    --------    --------
Net cash provided by operating activities     10,615      16,628       7,433
Net cash used in investing activities         (7,469)     (6,577)     (4,546)
Net cash used in financing activities         (3,200)     (9,326)     (3,746)
                                            --------    --------    --------
Net (decrease)  increase in cash and 
  cash equivalents                               (54)        725        (859)
Cash and cash equivalents at beginning 
  of year                                      1,625         900       1,759
                                            --------    --------    --------
Cash and cash equivalents at end of year    $  1,571    $  1,625    $    900
                                            ========    ========    ========


                                       15
<PAGE>

The  Company's  primary  sources  of funds are cash flows  from  operations  and
borrowings  under its revolving  credit  facility.  Cash provided from operating
activities was $10.6 million,  $16.6 million and $7.4 million in 1997,  1996 and
1995, respectively. Excluding changes in operating assets and liabilities, $13.8
million and $10.6 million was provided by operating activities in 1997 and 1996,
respectively,  while  $1  million  was  used in  operating  activities  in 1995.
Merchandise  inventories  remained  stable at $59.4  million at January 31, 1998
compared  with $59.2  million at February 1, 1997.  Cash  provided by  operating
activities  was used  during  1997 to fund  capital  expenditures  and to reduce
long-term debt by $3.5 million.

Working  capital  was $48.9  million at January  31,  1998 and $45.1  million at
February 1, 1997.  The increase  from the prior year was primarily a result of a
decrease in accounts  payable.  The current ratio at January 31, 1998 was 4.3 as
compared to 3.5 at February 1, 1997. As a result of a $3.5 million  reduction in
debt,  long-term  debt as a percentage  of total  capital  (long-term  debt plus
shareholders'  equity)  was  reduced to 7.9% at January  31, 1998 as compared to
13.1% at February 1, 1997.

Capital  expenditures  were $7.5 million in 1997,  $6.5 million in 1996 and $5.3
million in 1995.  These amounts  include  $162,000 and $257,000 of capital lease
obligations  incurred  in  1996  and  1995,   respectively.   No  capital  lease
obligations  were incurred in 1997. Of the 1997  expenditures,  $1.6 million was
incurred for new stores and $4.6 million was  incurred for  improvements  to and
the remodeling of existing  stores.  Sixty-six stores were remodeled during 1997
to upgrade the  appearance  of the stores by  incorporating  the  current  store
prototype design. The remaining capital  expenditures in 1997 were primarily for
various store  improvements,  enhancements to computer  systems and distribution
equipment.

Capital  expenditures,  including assets acquired through leasing  arrangements,
are expected to be $14 million to $16 million in fiscal 1998.  The actual amount
of cash required for capital  expenditures  depends in part on the number of new
stores opened,  the amount of lease incentives,  if any, received from landlords
and the number of stores remodeled.  The opening of new stores will be dependent
upon,  among  other  things,  the  availability  of  desirable  locations,   the
negotiation  of  acceptable  lease  terms  and  general  economic  and  business
conditions  affecting  consumer  spending  in  areas  the  Company  targets  for
expansion.

In 1998,  the  Company  intends  to open  approximately  15 to 20  stores  at an
expected aggregate cost of between $6.5 million and $8.5 million. In addition, a
major upgrade to the point-of-sale system in most existing stores is expected to
cost approximately $3 million.  The remaining capital  expenditures are expected
to  be  incurred  for  various  store   improvements  and  visual   presentation
enhancements,  upgrades to  administrative  computer  systems  and  distribution
equipment.

The Company's current store prototype  utilizes between 12,000 and 18,000 square
feet  depending  upon,  among other  factors,  the location of the store and the
population base the store is expected to service. Capital expenditures for a new
store is expected to average  approximately  $400,000,  including  point-of-sale
equipment which is generally  acquired through equipment  leasing  transactions.
The  average  inventory  investment  in a new store is  expected  to range  from
$550,000 to $850,000,  depending on the size and sales  expectation of the store
and  the  timing  of the  new  store  opening.  Pre-opening  expenses,  such  as
advertising,   salaries,   supplies  and  utilities,  are  expected  to  average
approximately  $60,000  per store.  On a  per-store  basis,  for the four stores
opened during 1997, the initial inventory investment averaged $593,000,  capital
expenditures averaged $286,000 and pre-opening expenses averaged $53,000.

At January 31, 1998, the Company's  credit facility  provided for $35 million in
cash  advances  and  letters of credit  issuances.  Borrowings  under the credit
facility  are based on  eligible  inventory.  Borrowings  and  letters of credit
outstanding  under this  facility at January  31, 1998 were $5.7  million and $7
million,  respectively.  On March 31,  1998 the  credit  agreement  was  amended
primarily  to extend the  maturity  date to March 31,  2000 and to  eliminate  a
covenant that placed limits on capital expenditures.

The Company  anticipates  that its existing cash and cash flow from  operations,
supplemented by borrowings under its revolving credit line will be sufficient to
fund its planned  expansion and other operating cash  requirements  for at least
the next 12 months.

                                       16
<PAGE>

Impact of Year 2000

The  Company  has  invested  significant  resources  in the  latest  information
technologies  over the past five years and therefore has minimized the effect of
the Year 2000 problem.  Management  initiated a company wide program to evaluate
all  computer  systems  and  applications  and has  determined  the  adjustments
necessary  to become  Year  2000  compliant.  It is  anticipated  that  existing
internal   resources  will  be  sufficient  to  correct  any  internal   systems
deficiencies  by the end of  fiscal  1998  at an  estimated  cost  of  $150,000.
However, there can be no assurance that the systems of other companies, on which
the Company's  systems  rely,  also will be timely  corrected,  or that any such
failure to correct  such  systems by another  company  would not have a material
adverse effect on the Company's systems.

Seasonality and Inflation

The Company's quarterly results of operations have fluctuated,  and are expected
to  continue  to  fluctuate  in the  future,  primarily  as a result of seasonal
variances and the timing of sales and costs  associated with opening new stores.
Non-capital expenditures, such as advertising and payroll, incurred prior to the
opening of a new store are  charged to expense in the month the store is opened.
Therefore,  results of  operations  may be adversely  affected in any quarter in
which the Company opens new stores.

The Company has three distinct peak selling periods: Easter,  back-to-school and
Christmas.

Factors That May Effect Future Results

This Annual Report contains  certain  forward looking  statements that involve a
number of risks and  uncertainties.  Among the factors  that could cause  actual
results to differ materially are the following:  general economic  conditions in
the areas of the  United  States  in which the  Company's  stores  are  located;
changes in the overall retail  environment and more  specifically in the apparel
and  footwear  retail  sectors;  the impact of  competition,  weather  patterns,
consumer buying trends and the ability of the Company to identify and respond to
emerging  fashion  trends;  the  availability  of desirable  store locations and
management's  ability to negotiate acceptable lease terms and open new stores in
a timely manner;  and changes in the political and economic  environments in the
People's  Republic of China,  where most of the Company's private label products
are manufactured,  and the continued favorable trade relationships between China
and the United States.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not Applicable

                                       17
<PAGE>

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Report of Management

Management  of the Company is  responsible  for the  preparation,  integrity and
objectivity of the financial  information  included in this Annual  Report.  The
financial  statements have been prepared in conformity  with generally  accepted
accounting  principles  and  necessarily  include  amounts  which are based upon
estimates and judgments by management.

Management  maintains  internal  accounting  control systems designed to provide
reasonable  assurance that assets are safeguarded,  transactions are executed in
accordance with  management's  authorization  and the accounting  records may be
relied upon for the  preparation  of financial  statements  and other  financial
information.  This  system  of  internal  controls  has  been  designed  and  is
maintained in  recognition  of the concept that the cost of controls  should not
exceed the benefit derived therefrom.

The Audit Committee of the Board of Directors meets periodically with management
and the  independent  auditors  to  review  matters  relating  to the  Company's
financial reporting,  the adequacy of internal control systems and the scope and
results of the annual audit.  Representatives  of the independent  auditors have
free access to the Audit Committee and the Board of Directors.

The Company's  financial  statements have been audited by Deloitte & Touche LLP,
whose report, which follows, expresses an opinion as to the fair presentation of
the  financial  statements  and is based on an  independent  audit  performed in
accordance with generally accepted auditing standards.


Independent Auditors' Report

To the Board of Directors and Shareholders of Shoe Carnival, Inc.:

We have audited the  accompanying  balance sheets of Shoe Carnival,  Inc., as of
January 31, 1998 and  February  1, 1997 and the  related  statements  of income,
shareholders'  equity  and cash  flows for the years  ended  January  31,  1998,
February 1, 1997 and February 3, 1996.  Our audits also  included the  financial
statement  schedule listed in the Index at Item 14. These  financial  statements
and  financial  statement  schedule  are  the  responsibility  of the  Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe our audits provide a reasonable basis for our opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects, the financial position of Shoe Carnival, Inc., at January 31, 1998 and
February 1, 1997,  and the results of its  operations and its cash flows for the
years  ended  January  31,  1998,  February  1, 1997 and  February  3, 1996,  in
conformity with generally accepted accounting principles.  Also, in our opinion,
such  financial  statement  schedule,  when  considered in relation to the basic
financial  statements taken as a whole,  present fairly in all material respects
the information set forth.



/s/ Deloitte & Touche LLP

Deloitte & Touche LLP
Stamford, Connecticut
February 26, 1998 (March 31, 1998 as to Note 5)

                                       18
<PAGE>

<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Balance Sheets
                                              January 31,          February 1,
(In thousands)                                   1998                  1997
                                              -----------          -----------
<S>                                           <C>                  <C>  
Assets
Current Assets:
 Cash and cash equivalents                    $     1,571          $     1,625
 Accounts receivable                                  781                  916
 Notes receivable from shareholders                    22                   22
 Merchandise inventories                           59,444               59,240
 Deferred income tax benefit                          933                  400
 Other                                                834                  906
                                              -----------          -----------

Total Current Assets                               63,585               63,109
Property and equipment-net                         31,969               30,817
                                              -----------          -----------

Total Assets                                  $    95,554          $    93,926
                                              ===========          ===========

Liabilities and Shareholders' Equity
Current Liabilities:
 Accounts payable                             $     9,521          $    12,159
 Accrued and other liabilities                      4,487                5,172
 Current portion of long-term debt                    688                  688
                                              -----------          -----------

Total Current Liabilities                          14,696               18,019
Long-term debt                                      6,133                9,621
Deferred lease incentives                           1,308                1,458
Deferred income taxes                               1,808                1,056
                                              -----------          -----------

Total Liabilities                                  23,945               30,154
                                              -----------          -----------

Shareholders' Equity:
 Common stock, no par value, 
    50,000 shares authorized
    13,088 and 13,032 shares 
    issued and outstanding                              0                    0
 Additional paid-in capital                        61,844               61,398
 Retained earnings                                  9,765                2,374
                                              -----------          -----------

Total Shareholders' Equity                         71,609               63,772
                                              -----------          -----------

Total Liabilities and Shareholders' Equity    $    95,554          $    93,926
                                              ===========          ===========

</TABLE>

See notes to financial statements


                                       19
<PAGE>

<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Statements of Income



(In thousands, except per share data)
For fiscal years ended                  January 31,   February 1,   February 3,
                                           1998           1997          1996
                                        -----------   -----------   -----------
<S>                                     <C>           <C>           <C> 
Net sales                               $   246,520   $   233,945   $   228,263
Cost of sales (including 
  buying, distribution and 
  occupancy costs)                          173,953       168,814       176,019
                                        -----------   -----------   -----------

Gross profit                                 72,567        65,131        52,244
Selling, general and administrative 
  expenses                                   59,438        57,405        58,946
Restructuring (credit) charge                                (474)        3,282
                                        -----------   -----------   -----------

Operating income (loss)                      13,129         8,200        (9,984)
Interest expense                                912         1,242         1,626
                                        -----------   -----------   -----------

Income (loss) before income taxes            12,217         6,958       (11,610)
Income tax expense (benefit)                  4,826         2,818        (4,420)
                                        -----------   -----------   -----------

Net income (loss)                       $     7,391   $     4,140   $    (7,190)
                                        ===========   ===========   ===========

Net income (loss) per share:
  Basic                                 $       .57   $       .32   $      (.55)
  Diluted                                       .56           .32          (.55)

Average shares outstanding:
  Basic                                      13,049        13,023        13,019
  Diluted                                    13,238        13,029        13,031

</TABLE>

See notes to financial statements


                                       20
<PAGE>

<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Statements of Shareholders' Equity

(In thousands)
                                                   Additional Retained
                                   Common Stock     Paid-In   Earnings
                                  Shares   Amount   Capital   (Deficit)  Total
                                 -------  -------  --------  --------- --------   
<S>                              <C>      <C>      <C>       <C>       <C>   
Balance at January 28, 1995      13,019   $ 1,302  $ 60,035  $  5,424  $ 66,761
Net loss                                                       (7,190)   (7,190)
                                 ------   -------  --------  --------  --------

Balance at February 3, 1996      13,019     1,302    60,035    (1,766)   59,571
Employee stock purchase plan 
  purchases                          13                  61                  61
Elimination of par value                   (1,302)    1,302  
Net income                                                      4,140     4,140
                                 ------   -------  --------  --------  --------

Balance at February 1, 1997      13,032         0    61,398     2,374    63,772
Compensation from stock option 
  grant                                                 158                 158
Exercise of stock options            41                 191                 191
Employee stock purchase plan 
  purchases                          15                  97                  97
Net income                                                      7,391     7,391
                                 ------   -------  --------  --------  --------
Balance at January 31, 1998      13,088   $     0  $ 61,844  $  9,765  $ 71,609
                                 ======   =======  ========  ========  ========

</TABLE>

See notes to financial statements



                                       21
<PAGE>

<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Statements of Cash Flows

(In thousands)
Fiscal years ended

                                        January 31,   February 1,    February 3,
                                            1998         1997           1996
                                        ----------    ----------     ----------
<S>                                     <C>           <C>            <C>    
Cash Flows From Operating Activities
  Net income (loss)                     $    7,391    $    4,140     $   (7,190)
  Adjustments to reconcile net 
    income (loss) to net cash 
    provided by operating activities:
     Depreciation and amortization           5,754         5,236          4,711
     Restructuring (credit) charge                          (474)         3,282
     Loss on retirement of assets              392           305            293
     Deferred income taxes                     219         1,550         (1,818)
     Compensation for forgiveness of debt      158
     Other                                    (150)         (188)          (248)
     Changes in operating assets and 
     liabilities:
       Merchandise inventories                (204)        3,459          7,670
       Accounts receivable                     137            69           (425)
       Accounts payable and accrued 
        liabilities                         (3,153)       (1,221)         2,364
       Other                                    71         3,752         (1,206)
                                        ----------    ----------     ----------
Net cash provided by operating activities   10,615        16,628          7,433
                                        ----------    ----------     ----------
Cash Flows From Investing Activities
  Purchases of property and equipment       (7,493)       (6,294)        (5,074)
  Notes from shareholders                                     18             34
  Lease incentives                                          (303)           494
  Other                                         24             2
                                        ----------    ----------     ---------- 
Net cash used in investing activities       (7,469)       (6,577)        (4,546)
                                        ----------    ----------     ----------
Cash Flows From Financing Activities
  Borrowings under line of credit          141,600       174,450        138,625
  Payments on line of credit              (144,400)     (183,200)      (141,775)
  Payments on long-term debt                  (688)         (637)          (596)
  Proceeds from issuance of stock              288            61
                                        ----------    ----------     ----------
Net cash used in financing activities       (3,200)       (9,326)        (3,746)
                                        ----------    ----------     ----------
Net (decrease) increase in cash and 
  cash equivalents                             (54)          725           (859)
Cash and cash equivalents at beginning 
  of year                                    1,625           900          1,759
                                        ----------    ----------     ----------
Cash and cash equivalents at end of 
  year                                  $    1,571    $    1,625     $      900
                                        ==========    ==========     ==========
Supplemental disclosures of cash flow 
  information:
   Cash paid during year for interest   $      953    $    1,337     $    1,814
   Cash paid (refunded) during year for 
    income taxes                             4,350        (2,150)          (919)
  Capital lease obligations incurred                         162            257

</TABLE>

See notes to financial statements


                                       22
<PAGE>





Shoe Carnival, Inc.
Notes to Financial Statements

Note 1 - Organization and Description of Business

Shoe Carnival, Inc. (the "Company"), was incorporated on February 25, 1988 under
the name of DAR Group  Investments,  Inc.  The Company  changed its name to Shoe
Carnival,  Inc., on January 15, 1993. The Company's primary activity is the sale
of footwear and related products through  Company-operated  retail stores in the
Midwest, South and Southeastern regions of the United States.

Note 2 - Summary of Significant Accounting Policies

Fiscal Year

The Company's fiscal year consists of a 52/53 week period ending on the Saturday
closest to January 31. Unless  otherwise  stated,  references to the years 1997,
1996 and 1995 relate  respectively  to the fiscal years ended  January 31, 1998,
February 1, 1997 and  February 3, 1996.  Fiscal year 1995  consisted of 53 weeks
and the other fiscal years consisted of 52 weeks.

Cash and Cash Equivalents

The  Company   considers  all  certificates  of  deposit  and  other  short-term
investments  with an original  maturity  date of three months or less to be cash
equivalents.

Merchandise Inventories

Merchandise  inventories  are  stated at the  lower of cost or market  using the
first-in,  first-out  (FIFO)  method.  In determining  market value,  management
estimates  the  future  sales  price of items of  merchandise  contained  in the
inventory as of the balance sheet date. Factors considered in this determination
include among others,  current and recently recorded sales prices, the length of
time product has been held in inventory and quantities of various product styles
contained in inventory.  The ultimate  amount  realized from the sale of certain
product could differ materially from management's estimates.

Property and Equipment

Property  and  equipment is stated at cost.  Depreciation  and  amortization  of
property, equipment and leasehold improvements are provided on the straight-line
method  over the  shorter  of the  estimated  useful  lives of the assets or the
applicable  lease terms.  Lives used in computing  depreciation and amortization
range from two to 30 years. Expenditures for maintenance and repairs are charged
to expense as incurred.  Expenditures which materially increase values,  improve
capacities or extend useful lives are capitalized.  Upon sale or retirement, the
costs and related  accumulated  depreciation or amortization are eliminated from
the  respective  accounts  and  any  resulting  gain  or  loss  is  included  in
operations.

Deferred Lease Incentives

All incentives received from landlords for leasehold  improvements and fixturing
of new stores are recorded as deferred income and amortized over the life of the
lease on a straight-line basis as a reduction of rental expense.

Revenue Recognition

Sales are recorded net of an estimate for returns and allowances.

Store Opening Costs

Non-capital  expenditures  incurred  prior to the  opening  of a new  store  are
charged to expense in the month the store is opened.

                                       23
<PAGE>

Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Earnings Per Share

In February 1997, The Financial  Accounting Standards Board issued SFAS No. 128,
"Earnings Per Share," which was adopted by the Company in the fourth  quarter of
1997. SFAS No. 128 requires the  presentation of basic and diluted  earnings per
share.  Basic  earnings  per share is based on the  weighted  average  number of
common shares  outstanding during each period. The diluted earnings per share is
based on the weighted average number of common shares  outstanding plus dilutive
common stock equivalents outstanding during each period. Stock options represent
the common stock  equivalents for the Company.  The adoption of SFAS No. 128 had
no material impact on prior years stated earnings per share amounts.

Other Accounting Pronouncements

In June 1997,  The  Financial  Accounting  Standards  Board issued SFAS No. 130,
"Comprehensive  Income"  and SFAS No.  131,  "Disclosures  about  Segments of an
Enterprise and Related Information". The Company has determined that adoption of
these  statements,  which  will be  applicable  for  fiscal  1998,  will have no
material impact on its financial statements.

Use of Management Estimates

The preparation of financial  statements in conformity  with generally  accepted
accounting  principles  requires  that  management  make certain  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements.  The reported  amounts of revenues and expenses during the reporting
period may be affected by the estimates and  assumptions  management is required
to make. Actual results could differ from those estimates.

Note 3 - Property and Equipment-net

The following is a summary of property and equipment:

(000's)                                    January 31,           February 1,
                                               1998                  1997
                                           -----------           -----------

Land                                       $       205           $       205
Buildings                                        5,845                 5,813
Furniture, fixtures and equipment               25,674                22,052
Leasehold improvements                          18,558                16,573
Equipment under capital leases                   3,737                 3,737
                                           -----------            ----------

Total                                           54,019                48,380
Less accumulated depreciation
  and amortization                              22,050                17,563
                                           -----------           -----------

Property and equipment-net                 $    31,969           $    30,817
                                           ===========           ===========



                                       24
<PAGE>

Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Note 4 - Accrued and Other Liabilities

Accrued and other liabilities consisted of the following:

(000's)                                    January 31,           February 1,
                                               1998                  1997
                                           ----------            ----------- 

Restructuring reserve (See Note 7)                               $       318
Advertising                                                            1,515
Employee compensation and benefits         $    1,919                  1,179
Sales and use tax                                 699                    597
Accrued rent                                      884                    676
Other                                             985                    887
                                           ----------            -----------
Total accrued and other liabilities        $    4,487            $     5,172
                                           ==========            ===========

Note 5 - Long-Term Debt

Long-term debt consisted of the following:

(000's)                                    January 31,           February 1,
                                              1998                  1997
                                           ----------            -----------

Revolving line of credit                   $    5,700            $     8,500
Capital lease obligations (see Note 6)          1,121                  1,809
                                           ----------            -----------
Total                                           6,821                 10,309
Less current portion                              688                    688
                                           ----------            -----------
Total long-term debt, net of
  current portion                          $    6,133            $     9,621
                                           ==========            ===========


During 1997,  the Company had an unsecured  $35 million  credit  agreement  (the
"Credit  Agreement")  with  a bank  group.  Borrowings  are  based  on  eligible
inventory and bear interest,  at the Company's option, at the agent bank's prime
rate (8.5% at January 31, 1998) or the applicable London Inter-Bank Offered Rate
(LIBOR) plus from 1% to 2%,  depending on the Company's  achievement  of certain
performance  criteria.  A  commitment  fee of .25% per annum is  charged  on the
unused  portion of the first $30  million of the bank  group's  commitment.  The
Credit Agreement contains various restrictive and financial covenants, including
the maintenance of specific financial ratios, and a limitation on the payment of
dividends. At January 31, 1998, outstanding letters of credit were approximately
$7 million.

On March 31,  1998 the credit  agreement  was  amended  primarily  to extend the
maturity  date to March 31, 2000 and to eliminate a covenant  that placed limits
on capital expenditures.  Also the interest rate charged on LIBOR borrowings was
changed to LIBOR plus from .75% to 2%, depending on the Company's achievement of
certain performance criteria.

Note 6 - Leases

The  Company  leases all of its retail  locations  and certain  equipment  under
operating  leases  expiring at various  dates through  2015.  Eighty-one  leases
provide for contingent  rental  payments of between 2% and 5% of sales in excess
of stated amounts.  Certain leases also contain escalation clauses for increases
in minimum rentals,  operating costs and taxes. In addition,  the Company leases
equipment under  capitalized  leases expiring at various dates through 2001. 

                                       25
<PAGE>


Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Rental expense for the Company's operating leases consisted of:

(000's)
Fiscal years                        1997            1996            1995
                                 ----------     -----------      ----------

Rentals for real property        $   12,210     $    12,208      $   12,062
Equipment rentals                       393             411             397
                                 ----------     -----------      ----------

Total                            $   12,603     $    12,619      $   12,459
                                 ==========     ===========      ==========

Future minimum lease payments at January 31, 1998 are as follows:

(000's)                                           Operating       Capital
Fiscal years                                       Leases          Leases
                                                -----------      ----------

1998                                            $    12,388      $      770
1999                                                 12,711             391
2000                                                 12,305              78
2001                                                 11,796               4
2002                                                 11,661
Thereafter to 2015                                   35,195
                                                -----------      ----------

Minimum lease payments                          $    96,056           1,243
                                                ===========
Less imputed interest at rates
  ranging from 8.2% to 11.9%                                            122
                                                                 ----------
Present value of net minimum lease
  payments of which $688 included 
  in current liabilities                                         $    1,121
                                                                 ==========

The present value of minimum lease payments for equipment under capital lease is
included in long-term debt (see Note 5).

Investment in equipment  under capital lease,  which is included in property and
equipment, was:

(000's)                                         January 31,      February 1,
                                                    1998             1997
                                                -----------      ----------
                            
Equipment                                       $     3,737      $    3,737
Less accumulated amortization                         2,758           2,124
                                                -----------      ----------
Equipment under capital
  lease-net                                     $       979      $    1,613
                                                ===========      ==========



                                       26
<PAGE>

Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Note 7 - Restructuring Charge

In the fourth  quarters  of 1995 and 1994,  the Company  recorded  restructuring
charges  related to its plan to close a total of nine  unprofitable  stores.  At
February 1, 1997,  eight stores had been closed with the final store  closing in
February 1997. The components of the restructuring charge and an analysis of the
amounts charged against the reserve are outlined in the following table:

(000's)                                January 31,    February 1,    February 3,
                                          1998           1997            1996
                                       ----------     ----------     ----------

Beginning restructuring reserve        $      318     $    3,468     $      229
Restructuring (credit) charge:
  Store closing and lease termination 
    costs                                                   (474)         1,953
  Equipment and leasehold improvement
    write-offs                                                            1,329
                                       ----------     ----------     ----------
  Total restructuring (credit) charge           0           (474)         3,282
Costs applied against reserve:
  Store closing and lease termination 
    costs                                    (147)        (1,418)           (43)
  Equipment and leasehold improvement
    write-offs                               (171)        (1,258)
                                       ----------     ----------     ---------- 
Ending restructuring reserve           $        0     $      318     $    3,468
                                       ==========     ==========     ==========

In the  aggregate,  the eight  stores  closed in fiscal 1996 and  February  1997
generated sales of $3.9 million and $9.6 million,  and operating  losses of $1.7
million  and $1.8  million  (including  depreciation  expense  of  $127,000  and
$375,000)  during 1996 and 1995,  respectively.  Cash outlays for 1997, 1996 and
1995 were  $147,000,  $1.7  million  and  $43,000,  respectively.  The 1996 cash
outlays consisted of $1.4 million for lease termination, store closing costs and
the repayment of $293,000 of lease  incentives which were recorded as a deferred
liability.  The  restructuring  credit  recorded  in the fourth  quarter of 1996
resulted primarily from favorable negotiation of lease termination costs.

Note 8 - Income Taxes

The provision (benefit) for income taxes consisted of:

(000's)
Fiscal years                     1997            1996            1995
                              ----------      ----------      ----------

Current:
   Federal                    $    3,965      $      976      $   (2,211)
   State                             641             292            (392)
                              ----------      ----------      ----------

 Total current                     4,606           1,268          (2,603)
                              ----------      ----------      ----------

Deferred:
   Federal                           189           1,390          (1,575)
   State                              31             160            (242)
                              ----------      ----------      ----------

 Total deferred                      220           1,550          (1,817)
                              ----------      ----------      ----------

 Total provision (benefit)    $    4,826      $    2,818      $   (4,420)
                              ==========      ==========      ==========


                                       27
<PAGE>



Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Included in other current  assets are income tax  receivables  in the amounts of
$29,000,  $285,000 and $3.9 million as of January 31, 1998, February 1, 1997 and
February 3, 1996, respectively.

A reconciliation between the statutory federal income tax rate and the effective
income tax rate is as follows:

Fiscal years                         1997            1996            1995
                                  ----------      ----------      ----------

U.S. Federal statutory tax rate      34.0%           34.0%          (34.0%)
State and local income taxes,
 net of federal tax benefit           5.1             5.5            (3.9)
Other                                 0.4             1.0             (.2)
                                  ----------      ----------      ----------

Effective income tax rate            39.5%           40.5%          (38.1%)
                                  ==========      ==========      ==========



Deferred income taxes are the result of temporary differences in the recognition
of revenue and expense for tax and financial reporting purposes.  The sources of
these differences and the tax effect of each are as follows:

(000's)                                           January 31,     February 1,
                                                     1998            1997
                                                  ----------      ---------- 

Deferred tax assets:
 Restructuring reserve                                            $      121
 Alternative minimum tax credit carryforward                             723
 Accrued rent                                     $      348             244
 Accrued compensation                                    173             166
 Federal net operating loss carryforward                 218
 State net operating loss carryforwards                                   60
 Lease incentives                                         33              19
 Inventory valuation                                     264
 Other                                                   107              99
                                                  ----------      ----------

 Total deferred tax assets                        $    1,143      $    1,432
                                                  ==========      ==========

Deferred tax liabilities:
 Depreciation                                     $    1,052      $      928
 Purchase accounting adjustments                         966             932
 Inventory valuation                                                     227
                                                  ----------      ----------

 Total deferred tax liabilities                   $    2,018      $    2,087
                                                  ==========      ==========

Note 9 - Employee Benefit Plans

Retirement Savings Plan

On February  24,  1994,  the  Company's  Board of  Directors  approved  the Shoe
Carnival Retirement Savings Plan (the "Retirement Plan"). The Retirement Plan is
open to all employees who have been employed for one year, are at least 21 years
of age and who work at least 1,000 hours per year. The primary savings mechanism
under  the  Retirement  Plan is a  401(k)  plan  under  which  an  employee  may
contribute  up to 15% of earnings  with the Company  matching  the first 4% at a
rate of 50%.  Employee  and  Company  contributions  are paid to a  trustee  and



                                       28
<PAGE>

Shoe Carnival, Inc. 
Notes to Financial Statements - Continued

invested in up to 16  investment  options at the  participants'  direction.  The
Company  contributions  to the  participants'  accounts become fully vested upon
completion of five years of participation in the Retirement Plan.  Contributions
charged to expense in 1997, 1996 and 1995 were $214,000,  $198,000 and $172,000,
respectively.

Stock Purchase Plan

On May 11, 1995, the Company's  shareholders  approved the Shoe  Carnival,  Inc.
Employee  Stock  Purchase  Plan (the  "Stock  Purchase  Plan") as adopted by the
Company's  Board of  Directors  on February  9, 1995.  The Stock  Purchase  Plan
reserves 300,000 shares of the Company's common stock (subject to adjustment for
any subsequent  stock splits,  stock  dividends and certain other changes in the
common  stock) for issuance  and sale to any employee who has been  employed for
more than a year at the  beginning  of the calendar  year,  and who is not a 10%
owner of the  Company's  stock,  at 85% of the then  fair  market  value up to a
maximum of $5,000 in any calendar  year.  During 1997,  15,045  shares of common
stock were purchased by participants in the plan and proceeds to the Company for
the sale of those shares totaled approximately $97,000.

Note 10 - Stock Option and Incentive Plans

1989 Stock Option Plan

Non-qualified stock options for a total of 1,500,000 shares of common stock were
granted to certain officers, directors and other key employees prior to 1993. On
November 1, 1992, the participants  exercised all outstanding  stock options and
the plan was effectively  terminated.  Net proceeds to the Company from the sale
of such shares were $239,000.  In November 1992, the Company loaned an aggregate
of $633,000 on a fully recourse basis to the  participants to permit them to pay
an  estimated  amount  of  income  taxes  due as a result  of the  stock  option
exercise.  Of this  amount,  $239,000 was  classified  as a reduction to paid-in
capital and $158,000 was recorded as a current asset.  The notes evidencing such
loans bear  interest at a rate of 6% per annum and were  originally  due in four
equal  annual  installments,  the  first  of which  was  paid in 1993.  The 1995
principal  payment was extended for one year for participants who were employees
of the  Company on the date the  payment was  originally  due. In 1996,  certain
participants  paid an aggregate of $18,000 in principal (plus accrued  interest)
to the Company to retire their  outstanding  notes.  The 1995 and 1996 principal
payment for the remaining  participants  was extended for one year. In May 1997,
an  outstanding  balance of $158,000  for the  Company's  former vice  chairman,
president  and chief  executive  officer was  forgiven  as part of a  retirement
package.  The  aggregate  principal  balance  outstanding  on the  loans  to the
participants  was  $103,000  and $261,000 as of January 31, 1998 and February 1,
1997,  respectively.   The  outstanding  principal  balance  for  the  remaining
participants was paid in March 1998.

1993 Stock Option and Incentive Plan

Effective  January 15, 1993, the Company's  Board of Directors and  shareholders
approved the 1993 Stock Option and Incentive  Plan (the "1993  Plan").  The 1993
Plan  reserves  for  issuance  1,500,000  shares of the  Company's  common stock
(subject to adjustment  for any  subsequent  stock splits,  stock  dividends and
certain  other changes in the common  stock)  pursuant to any  incentive  awards
granted  by  the  Stock  Option  Committee  of  the  Board  of  Directors  which
administers  the 1993 Plan.  The 1993 Plan  provides  for the grant of incentive
awards in the form of stock  options or  restricted  stock to officers and other
key employees of the Company. Stock options granted under the plan may be either
options  intended to qualify for federal income tax purposes as "incentive stock
options" or options not qualifying  for favorable tax treatment  ("non-qualified
stock options").  At January 31, 1998, options to purchase 507,683 common shares
were  exercisable  and 718,311 shares of unissued common stock were reserved for
future grants under the plan.

On April 10, 1998, the Stock Option  Committee  granted options for an aggregate
of 210,000  shares of the  Company's  common  stock to certain  officers and key
employees.  The options were  granted at an exercise  price of $11.00 per share,
and have a term of 10 years. The options become exercisable in thirds on each of
the first three anniversaries of the grant date.


                                       29
<PAGE>

Shoe Carnival, Inc.
Notes to Financial Statements - Continued

The Company applies Accounting  Principles Board Opinion No. 25, "Accounting for
Stock  Issued to  Employees"  (APB No. 25), in  accounting  for  employee  stock
options.  Accordingly,  no compensation expense has been recognized for the 1993
Plan.

Pro forma information regarding net income and earnings per share is required by
SFAS No. 123, "Accounting for Stock-Based Compensation," and has been determined
as if the Company had  accounted for its stock options under SFAS No. 123's fair
value method.  The fair value of these options was estimated at grant date using
Black-Scholes   option  pricing  model  with  the  following   weighted  average
assumptions:


Fiscal years                         1997            1996            1995
                                  ----------      ----------      ----------

Risk free interest rate              6.8%            6.8%            7.6%
Expected dividend yield              0.0%            0.0%            0.0%
Expected volatility                 53.4%           50.5%           45.7%
Expected term                      5 Years         5 Years         5 Years


For the  purpose  of pro forma  disclosures,  the  estimated  fair  value of the
options is amortized to expense over the options' vesting period.  The Company's
pro forma information follows:


(000's, except per share data)
Fiscal years                         1997            1996            1995
                                  ----------      ----------      ----------

Pro forma net income (loss)       $    6,789      $    3,984      $   (7,263)
Pro forma net income (loss) 
  per share-Basic                 $      .52      $      .31      $     (.56)
Pro forma net income (loss) 
  per share-Diluted               $      .51      $      .31      $     (.56)

The  weighted-average  fair value of options granted was $3.29,  $2.79 and $2.37
for 1997, 1996 and 1995, respectively.

The following  table  summarizes the  transactions  pursuant to the stock option
plans for the three-year period ended January 31, 1998:
                                   
                                                      Weighted Average
                                    Shares             Exercise Price
                                   --------           ----------------

Balance at December 31, 1994        457,925                $  10.82
    Granted                         155,500                    4.83
    Cancelled                       (55,125)                   9.63
                                   --------                --------
Balance at February 3, 1996         558,300                    9.27
    Granted                         339,500                    5.31
    Cancelled                      (253,875)                  11.94
                                   --------                --------
Balance at February 1, 1997         643,925                    6.15
    Granted                         208,500                    6.10
    Cancelled                       (73,836)                   5.73
    Exercised                       (51,121)                   5.70
                                   --------                --------
Balance at January 31, 1998         727,468                $   6.21
                                   ========                ========



                                       30
<PAGE>


Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Note 11 - Contingencies

Litigation

The Company is involved in various routine legal  proceedings  incidental to the
conduct of its  business,  none of which is expected to have a material  adverse
effect on the Company's financial position.

Note 12 - Other Related Party Transactions

The  Company's  Chairman and  Principal  Shareholder  and his son are  principal
shareholders of LC Footwear,  Inc. and PL Footwear, Inc. The Chairman's son also
owns and operates Weaver International Footwear, Inc. ("Weaver  International").
The Company  purchases  name brand  merchandise  from LC Footwear,  Inc.,  while
Weaver  International  and PL  Footwear,  Inc.  serve as import  agents  for the
Company. Weaver International and PL Footwear, Inc. have represented the Company
on a commission  basis in dealings with shoe factories in mainland China,  where
most of the Company's private label shoes are manufactured.

The Company purchased  approximately $34,000 and $258,000 of merchandise from LC
Footwear,  Inc.  in 1997 and  1996,  respectively.  Commissions  paid to  Weaver
International  were $730,000,  $915,000 and  $1,256,000 in 1997,  1996 and 1995,
respectively. Commissions paid to PL Footwear, Inc. were $26,000 in 1997.

Note 13 - Quarterly Results (Unaudited)

Quarterly results are determined in accordance with the accounting policies used
for annual data and include  certain  items based upon  estimates for the entire
year.  All fiscal  quarters in 1997 and 1996 include  results for 13 weeks.  The
following table summarizes results for 1997 and 1996:

(000's, except per share data)
                                   First       Second        Third       Fourth
1997                              Quarter      Quarter      Quarter      Quarter
                                 --------      --------     --------    --------

Net sales                        $ 59,328      $ 62,393     $ 66,364    $ 58,435
Gross profit                       18,330        18,122       20,490      15,625
Operating income                    3,286         3,547        5,307         989
Net income                          1,818         1,963        3,090         520
Net income per share - Basic     $    .14      $    .15     $    .24    $    .04
Net income per share - Diluted   $    .14      $    .15     $    .23    $    .04

(000's, except per share data)
                                   First       Second        Third       Fourth
1996                              Quarter      Quarter      Quarter      Quarter
                                 --------      --------     --------    --------

Net sales                        $ 58,208      $ 57,597     $ 63,882    $ 54,258
Gross profit                       16,349        15,928       19,018      13,836
Operating income                    2,000         1,842        3,971         387
Net income (1)                        921           891        2,197         131
Net income per share - Basic     $    .07      $    .07     $    .17    $    .01
Net income per share - Diluted   $    .07      $    .07     $    .17    $    .01

(1) The results of operations  in the fourth  quarter of 1996 includes a pre-tax
credit of  $474,000  resulting  from the partial  reversal of the  restructuring
charge taken in 1995.


                                       31
<PAGE>



                               SHOE CARNIVAL, INC.
                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

                                                   Charged
                                  Balance at    (Credited) to       Balance at
                                  Beginning       Costs and           End of
           Descriptions           of Period        Expenses           Period
- -----------------------------     ---------     -------------       ---------- 

Year ended February 3, 1996
    Reserve for sales returns 
      and allowances                114,492                 0          114,492
    Inventory reserve             3,000,000         1,300,000        4,300,000

Year ended February 1, 1997
    Reserve for sales returns 
      and allowances                114,492                 0          114,492
    Inventory reserve             4,300,000        (3,000,000)       1,300,000

Year ended January 31, 1998
    Reserve for sales returns 
      and allowances                114,492                 0          114,492
    Inventory reserve             1,300,000           125,000        1,425,000


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE

There have been no changes in or  disagreements  with the Company's  independent
accountants on accounting or financial disclosures.


                                       32
<PAGE>


                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information  required by this Item concerning the Directors and nominees for
Director of the Company and concerning  any  disclosure of delinquent  filers is
incorporated herein by reference to the Company's definitive Proxy Statement for
its  1998  Annual  Meeting  of  Shareholders,  to be filed  with the  Commission
pursuant to Regulation 14A within 120 days after the end of the Company's fiscal
year.  Information  concerning the executive officers of the Company is included
under the caption  "Executive  Officers of the  Company" at the end of Part I of
this Annual Report.  Such  information is incorporated  herein by reference,  in
accordance with General  Instruction G(3) to Form 10-K and Instruction 3 to Item
401(b) of Regulation S-K.


ITEM 11.  EXECUTIVE COMPENSATION

The information  required by this Item concerning  remuneration of the Company's
officers  and  Directors  and  information   concerning  material   transactions
involving such officers and Directors is incorporated herein by reference to the
Company's definitive Proxy Statement for its 1998 Annual Meeting of Shareholders
which will be filed  pursuant to Regulation 14A within 120 days after the end of
the Company's fiscal year.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The  information  required  by this  Item  concerning  the  stock  ownership  of
management  and  five  percent  beneficial  owners  is  incorporated  herein  by
reference  to the  Company's  definitive  Proxy  Statement  for its 1998  Annual
Meeting of  Shareholders  which will be filed  pursuant to Regulation 14A within
120 days after the end of the Company's last fiscal year.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The  information  required by this Item  concerning  certain  relationships  and
related  transactions  is  incorporated  herein by  reference  to the  Company's
definitive  Proxy  Statement for its 1998 Annual Meeting of  Shareholders  which
will be filed  pursuant to  Regulation  14A within 120 days after the end of the
Company's last fiscal year.


                                       33
<PAGE>


                                     PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

  (a).1.  Financial Statements:

          The  following  financial  statements  of the Company are set forth in
          Part II, Item 8.

          Report of Management

          Independent Auditors' Report

          Balance Sheets at January 31, 1998 and February 1, 1997

          Statements of Income for the years ended January 31, 1998, February 1,
          1997 and February 3, 1996

          Statements  of  Shareholders'  Equity for the years ended  January 31,
          1998, February 1, 1997 and February 3, 1996

          Statements  of Cash  Flows  for the  years  ended  January  31,  1998,
          February 1, 1997 and February 3, 1996

          
          Notes to Financial Statements

      2.  Financial Statement Schedules:

          The following financial statement schedule of the Company is set forth
          in Part II, Item 8.

          Schedule II    Valuation and Qualifying Accounts

      3.  Exhibits:

          A list of exhibits  required to be filed as part of this report is set
          forth in the  Index  to  Exhibits,  which  immediately  precedes  such
          exhibits, and is incorporated herein by reference.

  (b)     Reports on Form 8-K

          No reports on Form 8-K were filed during the quarter ended January 31,
          1998.


                                       34
<PAGE>


                                   SIGNATURES


Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                        Shoe Carnival, Inc.


Date:    April 28, 1998                 By: /s/ Mark L. Lemond
                                           -------------------------------------
                                                     Mark L. Lemond
                                           President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities and on the dates indicated.

      Signature                        Title                           Date
- --------------------      ----------------------------------      --------------


/s/ J. Wayne Weaver       Chairman of the Board and Director      April 28, 1998
- --------------------
J. Wayne Weaver

/s/ Mark L. Lemond        President, Chief Executive Officer      April 28, 1998
- --------------------      and Director
Mark L. Lemond            (Principal Executive Officer)
          
                                    
/s/ William E. Bindley    Director                                April 28, 1998
- ----------------------
William E. Bindley

/s/ Gerald W. Schoor      Director                                April 28, 1998
- ----------------------
Gerald W. Schoor

/s/ W. Kerry Jackson      Vice President - Chief Financial        April 28, 1998
- ----------------------    Officer and Treasurer
W. Kerry Jackson          (Principal Financial and Accounting  
                          Officer)          
                                            



                                       35
<PAGE>

                                INDEX TO EXHIBITS


Exhibit
  No.                                 Description
- -------         ----------------------------------------------------------------
 
 3-A     (9)    Restated Articles of Incorporation of Registrant

 3-B    (10)    By-laws of Registrant, as amended to date

   4     (2)    (i)  Credit  Agreement  dated  February  16, 1994 between
                Registrant  and  Mercantile   Bank  of  St.  Louis  National
                Association  and  Firstar  Bank  of  Milwaukee,  N.A.;  (ii)
                Promissory Notes of Registrant dated February 16, 1994

        (3)     (ii)  Amendment  to  Loan  and  Security   Agreement  and
                Promissory Note dated October 1, 1994

        (4)     (iii) Amended and Restated Credit Agreement and Promissory 
                Notes dated November 15, 1994


        (4)     (iv) Amendment to Amended and Restated Credit Agreement and 
                Promissory Notes dated November 22, 1994

        (4)     (v) Second Amendment to Amended and Restated Credit Agreement 
                and Promissory Notes dated February 10, 1995

        (6)     (vi) Third Amendment to Amended and Restated Credit Agreement 
                and Promissory Notes dated June 26, 1995

        (7)     (vii) Fourth Amendment to Amended and Restated Credit Agreement 
                and Promissory Notes dated November 15, 1995

        (8)     (viii) Fifth Amendment to Amended and Restated Credit Agreement 
                and Promissory Notes dated April 10, 1996

       (11)     (ix) Sixth Amendment to Amended and Restated Credit Agreement 
                and Promissory Notes dated February 1, 1997

                (x) Seventh Amendment to Amended and Restated Credit Agreement 
                and Promissory Notes dated March 31, 1998

10-D*   (1)     1989 Stock Option Plan of Registrant and amendments to such 
                Plan

10-E*   (5)     1993 Stock Option and Incentive Plan of Registrant, as amended

10-F*   (1)     Executive Incentive Compensation Plan of Registrant

10-I    (1)     Non-competition Agreement dated as of January 15, 1993, between 
                Registrant J. Wayne Weaver

10-K    (1)     Form of stock option  exercise  documents  dated  November 1, 
                1992, between  Registrant and each of fourteen  executive  
                officers and key employees, including:  (I) Exercise Notice; 
                (ii) Subscription  Agreement;  (iii) Promissory Note; 
                (iv) Pledge Agreement; (v) Stock Power

10-L*   (5)     Employee Stock Purchase Plan of Registrant, as amended

10-M*  (12)     Consulting agreement dated May 28, 1997, between Registrant and 
                David H. Russell

                                       36
<PAGE>

10-N*  (13)     Employment agreement dated April 14, 1997, between Registrant 
                and Clifton E. Sifford

  23            Written consent of Deloitte & Touche LLP

  27            Financial Data Schedule

- --------------------------------------------------------------------------------
*  The  indicated  exhibit  is  a  management  contract,  compensatory  plan  or
   arrangement required to filed by Item 601 of Regulation S-K.

(1)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Registration   Statement  on  Form  S-1   (Registration  No.  33-57902)  is
     incorporated herein by reference.

(2)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Annual  Report  on  Form  10-K  for  the  year  ended  January  1,  1994 is
     incorporated herein by reference.

(3)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Quarterly  Report on Form 10-Q for the  quarter  ended  October  1, 1994 is
     incorporated herein by reference.

(4)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Annual  Report  on Form  10-K  for the  year  ended  December  31,  1994 is
     incorporated herein by reference.

(5)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Quarterly  Report  on Form 10-Q for the  quarter  ended  August 2,  1997 is
     incorporated herein by reference.

(6)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Quarterly  Report  on Form  10-Q for the  quarter  ended  July 29,  1995 is
     incorporated herein by reference.

(7)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Quarterly  Report on Form 10-Q for the  quarter  ended  October 28, 1995 is
     incorporated herein by reference.

(8)  The copy of this exhibit filed as the same exhibit  number to the Company's
     Quarterly  Report  on  Form  10-Q  for the  quarter  ended  May 4,  1996 is
     incorporated herein by reference. 

(9)  The copy of this  exhibit  filed as  exhibit  number  3.1 to the  Company's
     current  Report on Form 8-K dated July 17, 1996 is  incorporated  herein by
     reference.

(10) The copy of this exhibit filed as the same exhibit  number to the Company's
     Quarterly  Report on Form 10-Q for the  quarter  ended  November 2, 1996 is
     incorporated herein by reference.

(11) The copy of this  exhibit  filed as same  exhibit  number to the  Company's
     Annual  Report  on Form  10-K  for  the  year  ended  February  1,  1997 is
     incorporated herein by reference.

(12) The copy of this exhibit filed as the same exhibit  number to the Company's
     current  Report on Form 8-K dated  June 9, 1997 is  incorporated  herein by
     reference.

(13) The copy of this exhibit filed as the same exhibit  number to the Company's
     Quarterly  Report  on  Form  10-Q  for the  quarter  ended  May 3,  1997 is
     incorporated herein by reference.

                                       37
<PAGE>



                                SEVENTH AMENDMENT                               
                                       TO
                      AMENDED AND RESTATED CREDIT AGREEMENT


     THIS SEVENTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT,  effective
as of the  31st  day of  March,  1998  is made by and  between  MERCANTILE  BANK
NATIONAL  ASSOCIATION,  successor by merger to and formerly  known as Mercantile
Bank of St. Louis National Association  ("Mercantile"),  FIRSTAR BANK MILWAUKEE,
N.A.  ("Firstar"),  FIRST UNION  NATIONAL  BANK OF FLORIDA  ("First  Union," and
collectively  with  Mercantile  and Firstar  referred to herein as the "Banks"),
MERCANTILE BANK NATIONAL ASSOCIATION,  as Agent (in such capacity, the "Agent"),
and SHOE CARNIVAL, INC. ("Borrower").

                                   WITNESSETH:

     WHEREAS, Mercantile,  Firstar, Harris Trust and Savings Bank ("Harris") and
Borrower are parties to a certain Amended and Restated Credit Agreement dated as
of November  15,  1994,  as  previously  amended by such parties and First Union
pursuant to an Amendment to Amended and Restated  Credit  Agreement  dated as of
November  22,  1994,  as further  amended by Banks,  Harris,  Agent and Borrower
pursuant to a Second Amendment to Amended and Restated Credit Agreement dated as
of February 10, 1995, as further  amended by Banks,  Harris,  Agent and Borrower
pursuant to a Third Amendment to Amended and Restated Credit  Agreement dated as
of June 26,  1995,  as further  amended  by Banks,  Harris,  Agent and  Borrower
pursuant to a Fourth Amendment to Amended and Restated Credit Agreement dated as
of November 15, 1995, as further  amended by Banks,  Harris,  Agent and Borrower
pursuant to a Fifth Amendment to Amended and Restated Credit  Agreement dated as
of April 10, 1996 and as further amended by Banks,  Agent and Borrower  pursuant
to a Sixth  Amendment  to Amended  and  Restated  Credit  Agreement  dated as of
February 1, 1997 (as  amended,  the  "Agreement"),  pursuant to which Banks have
agreed to loan Borrower such sums, not to exceed  $35,000,000.00  outstanding at
any one time, as Borrower may request from time to time,  which  obligations  of
Borrower are presently  evidenced by the Agreement and by a certain  Amended and
Restated  Promissory Note dated February 1, 1997 made by Borrower payable to the
order of  Mercantile  in the original  principal  amount of Twelve  Million Five
Hundred  Thousand  Dollars  ($12,500,000.00),  by a certain Amended and Restated
Promissory Note dated February 1, 1997 made by Borrower  payable to the order of
Firstar   in   the   original   principal   amount   of  Ten   Million   Dollars
($10,000,000.00),  and by a certain  Amended and Restated  Promissory Note dated
February  1, 1997 made by  Borrower  payable to the order of First  Union in the
original  principal  amount of Twelve  Million  Five  Hundred  Thousand  Dollars
($12,500,000.00) (as amended, the "Notes");

     WHEREAS,  Borrower and Banks wish to further  amend the  Agreement  and the
Notes to extend  the  maturity  thereof  to March 31,  2000,  to change  certain
covenants  contained in the Agreement and to make certain other revisions to the
Agreement as hereinafter set forth;

<PAGE>

     NOW, THEREFORE,  in order to effect such amendments and in consideration of
the premises herein set forth, Borrower and Banks agree as follows:

     1. Paragraph (b) in the  definition of "Interest  Period" in Section 1.1 of
the Agreement is hereby amended to provide as follows:

          (b) Any  Interest  Period which  includes  March 31, 2000 shall end on
     such date.

     2. The  definition  of "Notes" in Section  1.1 of the  Agreement  is hereby
amended to provide as follows:

          "Notes" mean the amended and restated  promissory notes of Borrower in
     the form of Exhibits A, B and I attached to that certain Seventh  Amendment
     to  Amended  and  Restated  Credit  Agreement  dated as of March 31,  1998,
     evidencing  the  obligation  of  Borrower  to repay the  Loans and  amounts
     outstanding under any Reimbursement Agreements.

     3. The Note of Borrower  payable to the order of Mercantile shall hereafter
be  amended  and  restated  in the form of that Note  attached  to this  Seventh
Amendment  as  Exhibit  A and  incorporated  herein  by  reference.  The Note of
Borrower payable to the order of Firstar shall hereafter be amended and restated
in the form of that Note  attached to this  Seventh  Amendment  as Exhibit B and
incorporated  herein by reference.  The Note of Borrower payable to the order of
First Union  shall  hereafter  be amended and  restated in the form of that Note
attached  to this  Seventh  Amendment  as Exhibit I and  incorporated  herein by
reference. Hereafter, all references in the Agreement, in any other documents or
agreements  executed in  connection  with the  Agreement or securing  Borrower's
Obligations  thereunder and herein to the "Notes" shall be amended and deemed to
refer to the  Amended  and  Restated  Promissory  Notes of  Borrower in favor of
Mercantile,  Firstar  and First  Union as  attached  hereto,  as the same may be
amended, modified, renewed or restated hereafter.

     4. The  definition  of "Term" in  Section  1.1 of the  Agreement  is hereby
amended to provide as follows:

          "Term" means the period from the  Effective  Date up to and  including
     March 31,  2000;  except that (i) all,  but not less than all, of the Banks
     may, in their sole  discretion,  extend such Term for  additional  one-year
     periods by  notifying  Borrower of each such  extension  at least 12 months
     prior to the expiration of the then current Term end of their  intention to
     extend the Term by an additional  year; and (ii) Agent may terminate Banks'
     obligations hereunder at any time prior to such stated maturity date or any
     extension thereof pursuant to Article 6 herein.

     5. The  definition  of  "Eurocurrency  Margin"  in  Section  2.5(b)  of the
Agreement  is  hereby  deleted  in  its  entirety,  and in its  place  shall  be
substituted the following:


                                      -2-
<PAGE>

          "Eurocurrency  Margin"  applicable  to any  Interest  Period means Two
     Percent (2.00%) for any Interest Period  commencing  prior to the date upon
     which  Borrower  delivers  to  Agent  its  fiscal   quarter-end   financial
     statements as required  under Section  5.1(a)(iii)  for the fiscal  quarter
     ending  August  3,  1996,  and for any  Interest  Period  commencing  after
     delivery of Borrower's August 3, 1996 quarter-end financial statements, and
     each subsequent  quarter-end and year-end  financial  statements,  shall be
     determined  as follows:  (i) Two Percent  (2.00%) for any  Interest  Period
     commencing  after  delivery of Borrower's  then most recent  quarter-end or
     fiscal  year-end  financial  statements  delivered  to  Banks  pursuant  to
     Sections  5.1(a)(i)  or (iii),  which  financial  statements  disclose  the
     Borrower's  ratio of Funded Debt to EBITDA (as defined below) as of the end
     of the  immediately  preceding  fiscal quarter was greater than or equal to
     1.50 to 1.0; (ii) One and One Half Percent  (1.50%) for any Interest Period
     commencing  after  delivery of Borrower's  then most recent  quarter-end or
     fiscal  year-end  financial  statements  delivered  to  Banks  pursuant  to
     Sections  5.1(a)(i) or (iii),  which  financial  statements  disclose  that
     Borrower's  ratio of Funded Debt to EBITDA as of the end of the immediately
     preceding  fiscal  quarter  was less than 1.50 to 1.0 but  greater  than or
     equal to 1.25 to 1.0;  (iii) One Percent  (1.00%) for any  Interest  Period
     commencing  after  delivery of Borrower's  then most recent  quarter-end or
     fiscal  year-end  financial  statements  delivered  to  Banks  pursuant  to
     Sections  5.1(a)(i) or (iii),  which  financial  statements  disclose  that
     Borrower's  ratio of Funded Debt to EBITDA as of the end of the immediately
     preceding  fiscal  quarter  was less than 1.25 to 1.0 but  greater  than or
     equal to 1.00 to 1.0; and (iv) Three-Fourths of One Percent (0.75%) for any
     Interest  Period  commencing  after delivery of Borrower's then most recent
     quarter-end  or fiscal  year-end  financial  statements  delivered to Banks
     pursuant to Section 5.1(a)(i) or (iii), which financial statements disclose
     that  Borrower's  ratio  of  Funded  Debt  to  EBITDA  as of the end of the
     immediately preceding fiscal quarter was less than 1.00 to 1.0.

     As used  herein,  the  term  "Funded  Debt"  at any  date  shall  mean  all
     Indebtedness of Borrower for borrowed money as of such date, including, but
     not limited to, all liabilities of Borrower under any  Capitalized  Leases.
     As used herein,  the term "EBITDA" as of any date shall mean Borrower's net
     income  before  taxes,  plus  interest  expense,  plus  depreciation,  plus
     amortization,   as  determined  in  accordance   with  generally   accepted
     accounting principles  consistently applied, for that portion of Borrower's
     fiscal year to date as the date of such calculation,  annualized for a full
     fiscal  year (i.e.  multiplied  by 365 and divided by the number of days in
     the fiscal year to date period for which such actual EBITDA amount has been
     calculated).

     6. Section  5.1(e)(iii)  of the  Agreement is hereby  amended to provide as
follows:

          (iii) Have a Net Worth of not less than  $71,000,000.00  as of the end
     of each fiscal quarter during the Term hereof.


                                      -3-
<PAGE>

     7. Section 5.2(m) of the Agreement is hereby deleted in its entirety and is
left blank intentionally.

     8. The Compliance  Certificate  (as defined in the  Agreement)  attached as
Exhibit D to the  Agreement,  shall be amended and  restated in the form of that
certain Compliance  Certificate  attached hereto as Exhibit D. All references in
the Agreement to the "Compliance  Certificate"  and other  references of similar
import  shall  hereafter  be  amended  and  deemed  to refer  to the  Compliance
Certificate  in the form of that  attached  hereto as Exhibit D, which  shall be
submitted by Borrower to Banks as required in the Agreement.

     9. Borrower hereby represents and warrants to Agent and to Banks that:

     (a) The  execution,  delivery and  performance  by Borrower of this Seventh
Amendment are within the corporate powers of Borrower, have been duly authorized
by all necessary  corporate action and require no action by or in respect of, or
filing with,  any  governmental  or  regulatory  body,  agency or official.  The
execution, delivery and performance by Borrower of this Seventh Amendment do not
conflict with, or result in a breach of the terms,  conditions or provisions of,
or constitute a default under or result in any violation of, and Borrower is not
now  in  default  under  or in  violation  of,  the  terms  of the  Articles  of
Incorporation or Bylaws of Borrower,  any applicable law, any rule,  regulation,
order,  writ,  judgment  or decree of any court or  governmental  or  regulatory
agency or instrumentality, or any agreement or instrument to which Borrower is a
party or by which it is bound or to which it is subject;

     (b) This  Seventh  Amendment  has been  duly  executed  and  delivered  and
constitutes the legal, valid and binding  obligation of Borrower  enforceable in
accordance with its terms; and

     (c) As of the  date  hereof,  all of  the  covenants,  representations  and
warranties  of Borrower set forth in the  Agreement  are true and correct and no
"Event of  Default"  (as  defined  therein)  under or within the  meaning of the
Agreement, as hereby amended, has occurred and is continuing.

     10. The Agreement, as hereby amended, and the Notes, as hereby amended, are
and shall remain the binding  obligations of Borrower,  and except to the extent
amended by this Seventh  Amendment,  all of the terms,  provisions,  conditions,
agreements, covenants,  representations,  warranties and powers contained in the
Agreement  and the Notes  shall be and  remain in full  force and effect and the
same are hereby  ratified  and  confirmed.  This  Seventh  Amendment  amends the
Agreement and is not a novation thereof.

     11. All references in the Agreement to "this  Agreement" and to the "Notes"
and any other  references of similar import shall  henceforth mean the Agreement
or the  Notes,  as the case may be, as amended by this  Seventh  Amendment.  All
references in the Notes or other documents to "the Agreement" and to the "Notes"
and any other  references of similar import shall  henceforth mean the Agreement
or the Notes, as the case may be, as amended by this Seventh Amendment.


                                      -4-
<PAGE>

     12. This Seventh  Amendment  shall be binding upon and inure to the benefit
of the parties hereto and their respective  successors and assigns,  except that
Borrower may not assign,  transfer or delegate any of its rights or  obligations
hereunder.

     13. This  Seventh  Amendment  is made  solely for the benefit of  Borrower,
Agent and Banks as set forth  herein,  and is not  intended to be relied upon or
enforced by any other person or entity.

     14. ORAL  AGREEMENTS  OR  COMMITMENTS  TO LOAN MONEY,  EXTEND  CREDIT OR TO
FOREBEAR FROM  ENFORCING  REPAYMENT OF A DEBT,  INCLUDING  PROMISES TO EXTEND OR
RENEW SUCH DEBT, ARE NOT ENFORCEABLE.  TO PROTECT BORROWER, AGENT AND BANKS FROM
ANY  MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY AGREEMENTS  REACHED BY BORROWER,
AGENT AND BANKS  COVERING SUCH MATTERS ARE CONTAINED IN THIS SEVENTH  AMENDMENT,
THE NOTES AND THE AGREEMENT, WHICH CONSTITUTE A COMPLETE AND EXCLUSIVE STATEMENT
OF THE AGREEMENTS  BETWEEN BORROWER,  AGENT AND BANKS EXCEPT AS BORROWER,  AGENT
AND BANKS MAY LATER  AGREE IN WRITING TO MODIFY.  THIS  SEVENTH  AMENDMENT,  THE
NOTES AND THE AGREEMENT  EMBODY THE ENTIRE AGREEMENT AND  UNDERSTANDING  BETWEEN
THE PARTIES HERETO AND SUPERSEDE ALL PRIOR AGREEMENTS AND  UNDERSTANDINGS  (ORAL
OR WRITTEN) RELATING TO THE SUBJECT MATTER HEREOF.

     15. This Seventh Amendment shall be governed by and construed in accordance
with the internal laws of the State of Missouri.

     16. In the event of any  inconsistency  or conflict  between  this  Seventh
Amendment and the Agreement or the Notes,  the terms,  provisions and conditions
of this Seventh Amendment shall govern and control.

     IN WITNESS WHEREOF the parties hereto have executed this Seventh  Amendment
to Amended  and  Restated  Credit  Agreement  as of the day and year first above
written on this 31st day of March, 1998.

                                         SHOE CARNIVAL, INC.



                                         By: /S/ W. Kerry Jackson
                                         W. Kerry Jackson, Vice President,
                                         Chief Financial Officer and Treasurer


                                      -5-
<PAGE>

Commitment:                              MERCANTILE BANK
Facility A:  $12,500,000.00 (35.714%)    NATIONAL ASSOCIATION



                                         By: /s/ Katherine K. Miller   
                                         Katherine K. Miller, Assistant Vice 
                                         President


Commitment:                              FIRSTAR BANK MILWAUKEE, N.A.
Facility A:  $10,000,000.00 (28.572%)


                                         By: /s/ Douglas A. Gallun
                                         Douglas A. Gallun, Vice President


Commitment:                              FIRST UNION NATIONAL BANK OF FLORIDA
Facility A:  $12,500,000.00 (35.714%)


                                         By: /s/ Richard P. Sliva
                                         Richard P. Silva, Vice President


                                         MERCANTILE BANK
                                         NATIONAL ASSOCIATION, AS AGENT



                                         By: /s/ Katherine K. Miller
                                         Katherine K. Miller, Assistant Vice 
                                         President



                                      -6-
<PAGE>



                                    EXHIBIT A

                              AMENDED AND RESTATED
                                 PROMISSORY NOTE


$12,500,000.00                                               St. Louis, Missouri
                                                                  March 31, 1998


     FOR VALUE RECEIVED, SHOE CARNIVAL, INC., an Indiana corporation (formerly a
Delaware  corporation)  ("Borrower"),  hereby  promises  to pay to the  order of
Mercantile Bank National Association, a national banking association ("Bank") on
March 31, 2000, the lesser of (a) Twelve Million Five Hundred  Thousand  Dollars
($12,500,000.00), or (b) the aggregate unpaid principal amount of all Loans made
by Bank to Borrower in accordance  with the terms and  conditions  hereof and of
that certain  Amended and  Restated  Credit  Agreement  dated as of November 15,
1994,  made by and  between  Borrower,  Mercantile  Bank  National  Association,
formerly known as Mercantile  Bank of St. Louis National  Association,  as Agent
(the  "Agent")  and the Banks named  therein,  as from time to time  amended (as
amended,  the "Credit Agreement") and the unreimbursed amount of any draws under
any Letters of Credit issued for the account of Borrower in accordance  with the
terms and conditions of the Credit  Agreement and the  Reimbursement  Agreements
(as defined in the Credit Agreement).  The aggregate principal amount which Bank
may have  outstanding  hereunder  at any one time for all Loans shall not exceed
the lesser of (i) Twelve Million Five Hundred Thousand Dollars  ($12,500,000.00)
minus the face amount of all Letters of Credit then  outstanding  under  Section
2.1(a) of the Credit  Agreement,  or (ii) Thirty-Five and  714/1,000ths  Percent
(35.714%) of the then current  Borrowing  Base,  which  amounts may be borrowed,
paid, reborrowed and repaid, in full or in part, prior to March 31, 2000 subject
to the terms and conditions hereof and of the Credit  Agreement.  If at any time
the aggregate  principal amount of all Loans  outstanding under this Note should
exceed the amount set forth in the preceding sentence,  whether as a result of a
reduction in the Borrowing Base or otherwise,  Borrower  shall be  automatically
required  (without demand or notice of any kind by Bank, all of which are hereby
expressly  waived  by  Borrower),  to  immediately  repay the Loans in an amount
sufficient to reduce such aggregate  principal amount of Loans outstanding under
this Note to the amount set forth in the preceding sentence.

     Additionally,  Borrower  promises  to pay to the order of Bank all  accrued
interest owing on the principal amount of all Loan advances and Letter of Credit
reimbursement  obligations outstanding hereunder.  Advances hereunder shall bear
interest at the rate per annum equal to such of the  following as  Borrower,  at
its option, shall select:

     (a) the interest  rate  announced  from time to time by Agent as its "Prime
Rate" on  commercial  loans,  which rate shall  fluctuate as and when said Prime
Rate shall change, or


                                      -7-
<PAGE>

     (b) the London Interbank Offered Rate plus Eurocurrency  Margin (as defined
in the Credit Agreement) for the applicable Interest Period,

determined in each case as of the date of a Prime Rate Loan made  hereunder,  or
the  commencement of a Interest Period for  Eurocurrency  Loans, as the case may
be.  Said  interest  shall  be  payable  on the  dates  provided  in the  Credit
Agreement.  After maturity, the unpaid principal hereof shall bear interest at a
rate per  annum  equal to three  percent  (3%) in excess  of the  interest  rate
announced  from time to time by Agent as its "Prime Rate" on  commercial  loans,
which rate shall fluctuate as and when said Prime Rate shall change.

     Interest  shall be computed  on the basis of a 360-day  year for the actual
number of days  elapsed for all Loans made  hereunder.  Payments  of  principal,
interest and fees shall be made in lawful money of the United  States of America
in  immediately  available  funds at the office of Agent  situated at 721 Locust
Street,  St. Louis,  Missouri 63101 or at such other place as the holder of this
Note may  designate,  and such  payments  shall be  applied  to the  payment  of
interest or principal (or any  combination of the foregoing)  owing on this Note
in such order as Bank (or such holder) shall determine.

     All advances and all  principal  payments  made  hereunder and all Interest
Periods and interest rates  applicable to Eurocurrency  Loans may be endorsed by
the Bank on its records or the sheet attached to this Note, which information so
endorsed or recorded shall  constitute prima facie evidence  thereof;  provided,
however that the  obligation  of Borrower to repay each  advance made  hereunder
shall be  absolute  and  unconditional,  notwithstanding  any failure of Bank to
endorse or record or any mistake by Bank in connection  with any  recordation or
with any  endorsement  on the sheet attached to this Note or to give to Borrower
or receive from Borrower any notice or confirmation of each advance.

     Borrower  shall be  privileged  to prepay in whole or in part the principal
outstanding hereunder;  provided, however, that (subject to the right of Bank to
accelerate  payment  hereunder) any Eurocurrency Loan may be prepaid only at the
expiration of the applicable  Interest Period;  and provided  further,  however,
that on any such prepayment, Borrower shall also pay all interest accrued on the
principal amount being prepaid to and including the date of such prepayment. Any
payment of a  Eurocurrency  Loan  other  than on the last day of the  applicable
Interest Period in  contravention  of this paragraph shall obligate  Borrower to
pay to Bank the amount of any funding  losses or other  breakage costs which may
be incurred by Bank as set forth in Section 2.10 of the Credit Agreement.

     Consistent  with the terms of this Note,  the Agent  shall  determine  each
interest rate applicable to the advances hereunder, which determination shall be
conclusive in the absence of manifest error.

                                      -8-
<PAGE>

     This Note is one of the Notes  referred to in the Credit  Agreement,  which
Credit Agreement,  among other things,  contains  provisions for acceleration of
the maturity  hereof upon the  occurrence of certain  stated events and also for
prepayments  on account of  principal  hereof and  interest  hereon prior to the
maturity hereof upon the terms and conditions  specified therein.  Terms defined
in the Credit Agreement are used herein with the same meanings.

     In the event that any  payment  due  hereunder  shall not be paid when due,
whether by reason of demand or  otherwise,  and this Note shall be placed in the
hands of an attorney for collection  hereof,  Borrower agrees to pay in addition
to all other amounts due hereon the costs and expenses of collection,  including
reasonable attorneys' fees and expenses,  whether or not litigation is commenced
in aid thereof.  Borrower hereby waives presentment,  demand, protest, notice of
protest and notice of dishonor.

     This  Note  shall be  governed  by and  construed  in  accordance  with the
internal laws of the State of Missouri.

     This Note is a renewal, restatement and continuation of the obligations due
Bank as evidenced by a prior amended and Restated Promissory Note dated February
1, 1997 from  Borrower  to Bank,  and is not a novation  thereof.  All  interest
evidenced by the prior Note being renewed by this  instrument  shall continue to
be due and payable until paid.

                                         SHOE CARNIVAL, INC.



                                         By: /s/ W. Kerry Jackson
                                         W. Kerry Jackson, Vice President,
                                         Chief Financial Officer and Treasurer


                                      -9-
<PAGE>

STATE OF INDIANA                    )
                                    )  SS.
COUNTY OF VANDERBURGH               )

     On this 31st day of March, 1998, before me appeared W. Kerry Jackson, to me
personally  known,  who  being  by me duly  sworn,  did say  that he is the Vice
President,  Chief  Financial  Officer and Treasurer of Shoe  Carnival,  Inc., an
Indiana  corporation,  and that  said  instrument  was  signed in behalf of said
corporation  by authority of its Board of  Directors;  and said W. Kerry Jackson
acknowledged said instrument to be the free act and deed of said corporation.

     IN TESTIMONY  WHEREOF,  I have hereunto set my hand and affixed my official
seal in the County and State aforesaid, the day and year first above written.

(Seal)



                                  Notary Public /s/ Molly A. Graham

My Commission Expires:  6/23/01





                                      -10-
<PAGE>


                                    EXHIBIT B

                              AMENDED AND RESTATED
                                 PROMISSORY NOTE


$10,000,000.00                                               St. Louis, Missouri
                                                                  March 31, 1998


     FOR VALUE RECEIVED, SHOE CARNIVAL, INC., an Indiana corporation (formerly a
Delaware  corporation)  ("Borrower"),  hereby  promises  to pay to the  order of
Firstar Bank Milwaukee,  N.A., a national banking association  ("Bank") on March
31, 2000,  the lesser of (a) Ten Million  Dollars  ($10,000,000.00),  or (b) the
aggregate  unpaid  principal  amount of all Loans  made by Bank to  Borrower  in
accordance with the terms and conditions  hereof and of that certain Amended and
Restated  Credit  Agreement  dated as of  November  15, 1994 made by and between
Borrower,  Mercantile  Bank National  Association,  formerly known as Mercantile
Bank of St. Louis  National  Association,  as Agent (the  "Agent") and the Banks
named therein, as from time to time amended (as amended, the "Credit Agreement")
and the unreimbursed  amount of any draws under any Letters of Credit issued for
the account of  Borrower  in  accordance  with the terms and  conditions  of the
Credit  Agreement  and the  Reimbursement  Agreements  (as defined in the Credit
Agreement).  The  aggregate  principal  amount  which Bank may have  outstanding
hereunder  at any one time for all Loans  shall not exceed the lesser of (i) Ten
Million Dollars  ($10,000,000.00) minus the face amount of all Letters of Credit
then  outstanding  under  Section  2.1(a)  of  the  Credit  Agreement,  or  (ii)
Twenty-Eight and 572/1,000ths  Percent  (28.572%) of the then current  Borrowing
Base, which amounts may be borrowed, paid, reborrowed and repaid, in whole or in
part, prior to March 31, 2000 subject to the terms and conditions  hereof and of
the Credit Agreement. If at any time the aggregate principal amount of all Loans
outstanding  under this Note should exceed the amount set forth in the preceding
sentence, whether as a result of a reduction in the Borrowing Base or otherwise,
Borrower shall be automatically  required  (without demand or notice of any kind
by Bank, all of which are hereby expressly  waived by Borrower),  to immediately
repay the Loans in an amount  sufficient  to  reduce  such  aggregate  principal
amount  of Loans  outstanding  under  this Note to the  amount  set forth in the
preceding sentence.

     Additionally,  Borrower  promises  to pay to the order of Bank all  accrued
interest owing on the principal amount of all Loan advances and Letter of Credit
reimbursement  obligations outstanding hereunder.  Advances hereunder shall bear
interest at the rate per annum equal to such of the  following as  Borrower,  at
its option, shall select:

     (a) the interest  rate  announced  from time to time by Agent as its "Prime
Rate" on  commercial  loans,  which rate shall  fluctuate as and when said Prime
Rate shall change, or

                                      -11-
<PAGE>

     (b) the London Interbank Offered Rate plus Eurocurrency  Margin (as defined
in the Credit Agreement) for the applicable Interest Period,

determined in each case as of the date of a Prime Rate Loan made  hereunder,  or
the  commencement of a Interest Period for  Eurocurrency  Loans, as the case may
be.  Said  interest  shall  be  payable  on the  dates  provided  in the  Credit
Agreement.  After maturity, the unpaid principal hereof shall bear interest at a
rate per  annum  equal to three  percent  (3%) in excess  of the  interest  rate
announced  from time to time by Agent as its "Prime Rate" on  commercial  loans,
which rate shall fluctuate as and when said Prime Rate shall change.

     Interest  shall be computed  on the basis of a 360-day  year for the actual
number of days  elapsed for all Loans made  hereunder.  Payments  of  principal,
interest and fees shall be made in lawful money of the United  States of America
in  immediately  available  funds at the office of Agent  situated at 721 Locust
Street,  St. Louis,  Missouri 63101 or at such other place as the holder of this
Note may  designate,  and such  payments  shall be  applied  to the  payment  of
interest or principal (or any  combination of the foregoing)  owing on this Note
in such order as Bank (or such holder) shall determine.

     All advances and all  principal  payments  made  hereunder and all Interest
Periods and interest rates  applicable to Eurocurrency  Loans may be endorsed by
the Bank on its records or the sheet attached to this Note, which information so
endorsed or recorded shall  constitute prima facie evidence  thereof;  provided,
however that the  obligation  of Borrower to repay each  advance made  hereunder
shall be  absolute  and  unconditional,  notwithstanding  any failure of Bank to
endorse or record or any mistake by Bank in connection  with any  recordation or
with any  endorsement  on the sheet attached to this Note or to give to Borrower
or receive from Borrower any notice or confirmation of each advance.

     Borrower  shall be  privileged  to prepay in whole or in part the principal
outstanding hereunder;  provided, however, that (subject to the right of Bank to
accelerate  payment  hereunder) any Eurocurrency Loan may be prepaid only at the
expiration of the applicable  Interest Period;  and provided  further,  however,
that on any such prepayment, Borrower shall also pay all interest accrued on the
principal amount being prepaid to and including the date of such prepayment. Any
payment of a  Eurocurrency  Loan  other  than on the last day of the  applicable
Interest Period in  contravention  of this paragraph shall obligate  Borrower to
pay to Bank the amount of any funding  losses or other  breakage costs which may
be incurred by Bank as set forth in Section 2.10 of the Credit Agreement.

     Consistent  with the terms of this Note,  the Agent  shall  determine  each
interest rate applicable to the advances hereunder, which determination shall be
conclusive in the absence of manifest error.

     This Note is one of the Notes  referred to in the Credit  Agreement,  which
Credit Agreement,  among other things,  contains  provisions for acceleration of
the maturity  hereof upon the  occurrence of certain  stated events and also for
prepayments  on account of  principal  hereof and  interest  hereon prior to the
maturity hereof upon the terms and conditions  specified therein.  Terms defined
in the Credit Agreement are used herein with the same meanings.

                                      -12-
<PAGE>

     In the event that any  payment  due  hereunder  shall not be paid when due,
whether by reason of demand or  otherwise,  and this Note shall be placed in the
hands of an attorney for collection  hereof,  Borrower agrees to pay in addition
to all other amounts due hereon the costs and expenses of collection,  including
reasonable attorneys' fees and expenses,  whether or not litigation is commenced
in aid thereof.  Borrower hereby waives presentment,  demand, protest, notice of
protest and notice of dishonor.

     This  Note  shall be  governed  by and  construed  in  accordance  with the
internal laws of the State of Missouri.

     This Note is a renewal, restatement and continuation of the obligations due
Bank as evidenced by a prior amended and Restated Promissory Note dated February
1, 1997 from  Borrower  to Bank,  and is not a novation  thereof.  All  interest
evidenced by the prior Note being renewed by this  instrument  shall continue to
be due and payable until paid.

                                         SHOE CARNIVAL, INC.



                                         By: /s/ W. Kerry Jackson
                                         W. Kerry Jackson, Vice President,
                                         Chief Financial Officer and Treasurer


                                      -13-
<PAGE>

STATE OF INDIANA                    )
                                    )  SS.
COUNTY OF VANDERBURCH               )

     On this 31st day of March, 1998, before me appeared W. Kerry Jackson, to me
personally  known,  who  being  by me duly  sworn,  did say  that he is the Vice
President,  Chief  Financial  Officer and Treasurer of Shoe  Carnival,  Inc., an
Indiana  corporation,  and that  said  instrument  was  signed in behalf of said
corporation  by authority of its Board of  Directors;  and said W. Kerry Jackson
acknowledged said instrument to be the free act and deed of said corporation.

     IN TESTIMONY  WHEREOF,  I have hereunto set my hand and affixed my official
seal in the County and State aforesaid, the day and year first above written.

(Seal)



                                  Notary Public /s/ Molly A. Graham

My Commission Expires:  6/23/01





                                      -14-
<PAGE>

 
                                    EXHIBIT I

                              AMENDED AND RESTATED
                                 PROMISSORY NOTE


$12,500,000.00                                               St. Louis, Missouri
                                                                  March 31, 1998


     FOR VALUE RECEIVED, SHOE CARNIVAL, INC., an Indiana corporation (formerly a
Delaware corporation) ("Borrower"), hereby promises to pay to the order of First
Union National Bank of Florida, a national banking association ("Bank") on March
31,  2000,  the lesser of (a)  Twelve  Million  Five  Hundred  Thousand  Dollars
($12,500,000.00), or (b) the aggregate unpaid principal amount of all Loans made
by Bank to Borrower in accordance  with the terms and  conditions  hereof and of
that certain Amended and Restated Credit Agreement dated as of November 15, 1994
made by and between  Borrower,  Mercantile Bank National  Association,  formerly
known as  Mercantile  Bank of St.  Louis  National  Association,  as Agent  (the
"Agent") and the Banks named therein,  as amended from time to time (as amended,
the  "Credit  Agreement")  and the  unreimbursed  amount of any draws  under any
Letters of Credit  issued for the  account of Borrower  in  accordance  with the
terms and conditions of the Credit  Agreement and the  Reimbursement  Agreements
(as defined in the Credit Agreement).  The aggregate principal amount which Bank
may have  outstanding  hereunder  at any one time for all Loans shall not exceed
the lesser of (i) Twelve Million Five Hundred Thousand Dollars  ($12,500,000.00)
minus the face amount of all Letters of Credit then  outstanding  under  Section
2.1(a) of the Credit  Agreement,  or (ii) Thirty-Five and  714/1,000ths  Percent
(35.714%) of the then current  Borrowing  Base,  which  amounts may be borrowed,
paid,  reborrowed  and  repaid,  in whole or in part,  prior to March  31,  2000
subject to the terms and conditions  hereof and of the Credit  Agreement.  If at
any time the aggregate principal amount of all Loans outstanding under this Note
should  exceed  the  amount set forth in the  preceding  sentence,  whether as a
result of a reduction in the  Borrowing  Base or  otherwise,  Borrower  shall be
automatically  required  (without  demand or notice of any kind by Bank,  all of
which are hereby expressly waived by Borrower),  to immediately  repay the Loans
in an amount  sufficient  to reduce  such  aggregate  principal  amount of Loans
outstanding under this Note to the amount set forth in the preceding sentence.

     Additionally,  Borrower  promises  to pay to the order of Bank all  accrued
interest owing on the principal amount of all Loan advances and Letter of Credit
reimbursement  obligations outstanding hereunder.  Advances hereunder shall bear
interest at the rate per annum equal to such of the  following as  Borrower,  at
its option, shall select:

     (a) the interest  rate  announced  from time to time by Agent as its "Prime
Rate" on  commercial  loans,  which rate shall  fluctuate as and when said Prime
Rate shall change, or

                                      -15-
<PAGE>

     (b) the London Interbank Offered Rate plus Eurocurrency  Margin (as defined
in the Credit Agreement) for the applicable Interest Period,

determined in each case as of the date of a Prime Rate Loan made  hereunder,  or
the  commencement of a Interest Period for  Eurocurrency  Loans, as the case may
be.  Said  interest  shall  be  payable  on the  dates  provided  in the  Credit
Agreement.  After maturity, the unpaid principal hereof shall bear interest at a
rate per  annum  equal to three  percent  (3%) in excess  of the  interest  rate
announced  from time to time by Agent as its "Prime Rate" on  commercial  loans,
which rate shall fluctuate as and when said Prime Rate shall change.

     Interest  shall be computed  on the basis of a 360-day  year for the actual
number of days  elapsed for all Loans made  hereunder.  Payments  of  principal,
interest and fees shall be made in lawful money of the United  States of America
in  immediately  available  funds at the office of Agent  situated at 721 Locust
Street,  St. Louis,  Missouri 63101 or at such other place as the holder of this
Note may  designate,  and such  payments  shall be  applied  to the  payment  of
interest or principal (or any  combination of the foregoing)  owing on this Note
in such order as Bank (or such holder) shall determine.

     All advances and all  principal  payments  made  hereunder and all Interest
Periods and interest rates  applicable to Eurocurrency  Loans may be endorsed by
the Bank on its records or the sheet attached to this Note, which information so
endorsed or recorded shall  constitute prima facie evidence  thereof;  provided,
however that the  obligation  of Borrower to repay each  advance made  hereunder
shall be  absolute  and  unconditional,  notwithstanding  any failure of Bank to
endorse or record or any mistake by Bank in connection  with any  recordation or
with any  endorsement  on the sheet attached to this Note or to give to Borrower
or receive from Borrower any notice or confirmation of each advance.

     Borrower  shall be  privileged  to prepay in whole or in part the principal
outstanding hereunder;  provided, however, that (subject to the right of Bank to
accelerate  payment  hereunder) any Eurocurrency Loan may be prepaid only at the
expiration of the applicable  Interest Period;  and provided  further,  however,
that on any such prepayment, Borrower shall also pay all interest accrued on the
principal amount being prepaid to and including the date of such prepayment. Any
payment of a  Eurocurrency  Loan  other  than on the last day of the  applicable
Interest Period in  contravention  of this paragraph shall obligate  Borrower to
pay to Bank the amount of any funding  losses or other  breakage costs which may
be incurred by Bank as set forth in Section 2.10 of the Credit Agreement.

     Consistent  with the terms of this Note,  the Agent  shall  determine  each
interest rate applicable to the advances hereunder, which determination shall be
conclusive in the absence of manifest error.

                                      -16-
<PAGE>

     This Note is one of the Notes  referred to in the Credit  Agreement,  which
Credit Agreement,  among other things,  contains  provisions for acceleration of
the maturity  hereof upon the  occurrence of certain  stated events and also for
prepayments  on account of  principal  hereof and  interest  hereon prior to the
maturity hereof upon the terms and conditions  specified therein.  Terms defined
in the Credit Agreement are used herein with the same meanings.

     In the event that any  payment  due  hereunder  shall not be paid when due,
whether by reason of demand or  otherwise,  and this Note shall be placed in the
hands of an attorney for collection  hereof,  Borrower agrees to pay in addition
to all other amounts due hereon the costs and expenses of collection,  including
reasonable attorneys' fees and expenses,  whether or not litigation is commenced
in aid thereof.  Borrower hereby waives presentment,  demand, protest, notice of
protest and notice of dishonor.

     This  Note  shall be  governed  by and  construed  in  accordance  with the
internal laws of the State of Missouri.

     This Note is a renewal, restatement and continuation of the obligations due
Bank as evidenced by a prior amended and Restated Promissory Note dated February
1, 1997 from  Borrower  to Bank,  and is not a novation  thereof.  All  interest
evidenced by the prior Note being renewed by this  instrument  shall continue to
be due and payable until paid.

                                         SHOE CARNIVAL, INC.



                                         By: /s/ W. Kerry Jackson
                                         W. Kerry Jackson, Vice President,
                                         Chief Financial Officer and Treasurer

                                      -17-
<PAGE>

STATE OF INDIANA                    )
                                    )  SS.
COUNTY OF VANDERBURGH               )

     On this 31st day of March, 1998, before me appeared W. Kerry Jackson, to me
personally  known,  who  being  by me duly  sworn,  did say  that he is the Vice
President,  Chief  Financial  Officer and Treasurer of Shoe  Carnival,  Inc., an
Indiana  corporation,  and that  said  instrument  was  signed in behalf of said
corporation  by authority of its Board of  Directors;  and said W. Kerry Jackson
acknowledged said instrument to be the free act and deed of said corporation.

     IN TESTIMONY  WHEREOF,  I have hereunto set my hand and affixed my official
seal in the County and State aforesaid, the day and year first above written.

(Seal)



                                  Notary Public /s/ Molly A. Graham

My Commission Expires:  6/23/01


                                      -18-
<PAGE>



INDEPENDENT AUDITORS' CONSENT

We consent to the  incorporation by reference in the Registration  Statements on
Form S-8 (Nos.  33-74050  and  333-44047)  relating to the 1993 Stock Option and
Incentive Plan of Shoe Carnival, Inc. and the Registration Statement on Form S-8
(No.  33-80979)  relating to the Employee  Stock Purchase Plan of Shoe Carnival,
Inc.  of our report  dated  February  26,  1998  (March 31,  1998 as to Note 5),
appearing in the Annual Report on Form 10-K of Shoe Carnival,  Inc. for the year
ended January 31, 1998.




Stamford Connecticut
April 30, 1998


<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL  STATEMENTS FOR THE PERIOD ENDED JANUARY 31, 1998, AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              JAN-31-1998 
<PERIOD-START>                                 FEB-02-1997
<PERIOD-END>                                   JAN-31-1998
<CASH>                                               1,571
<SECURITIES>                                             0
<RECEIVABLES>                                          803
<ALLOWANCES>                                             0
<INVENTORY>                                         59,444
<CURRENT-ASSETS>                                    63,585
<PP&E>                                              54,019
<DEPRECIATION>                                      22,050
<TOTAL-ASSETS>                                      95,554
<CURRENT-LIABILITIES>                               14,696
<BONDS>                                              6,133
                                    0
                                              0
<COMMON>                                                 0
<OTHER-SE>                                          71,609
<TOTAL-LIABILITY-AND-EQUITY>                        95,554
<SALES>                                            246,520
<TOTAL-REVENUES>                                   246,520
<CGS>                                              173,953
<TOTAL-COSTS>                                      173,953 
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                     912
<INCOME-PRETAX>                                     12,217
<INCOME-TAX>                                         4,826
<INCOME-CONTINUING>                                  7,391
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                         7,391
<EPS-PRIMARY>                                          .57 
<EPS-DILUTED>                                          .56
        


</TABLE>

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL  STATEMENTS FOR THE PERIOD ENDED NOVEMBER 1, 1997, AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<RESTATED>                                           
<MULTIPLIER>                                         1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              JAN-31-1998
<PERIOD-START>                                 FEB-02-1997
<PERIOD-END>                                   NOV-01-1997
<CASH>                                               1,687
<SECURITIES>                                             0
<RECEIVABLES>                                        1,037
<ALLOWANCES>                                             0
<INVENTORY>                                         67,160
<CURRENT-ASSETS>                                    71,077
<PP&E>                                              52,922
<DEPRECIATION>                                      21,030
<TOTAL-ASSETS>                                     102,969
<CURRENT-LIABILITIES>                               16,777
<BONDS>                                             12,580 
                                    0
                                              0
<COMMON>                                                 0
<OTHER-SE>                                          70,918
<TOTAL-LIABILITY-AND-EQUITY>                       102,969
<SALES>                                            188,085
<TOTAL-REVENUES>                                   188,085
<CGS>                                              131,143
<TOTAL-COSTS>                                      131,143
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                     725
<INCOME-PRETAX>                                     11,415
<INCOME-TAX>                                         4,544
<INCOME-CONTINUING>                                      0
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                         6,871
<EPS-PRIMARY>                                          .53
<EPS-DILUTED>                                          .52
        



</TABLE>


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