SHOE CARNIVAL INC
DEF 14A, 2000-05-10
SHOE STORES
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                            SCHEDULE 14A INFORMATION

                       Proxy Statement Pursuant to Section
                             14(a) of the Securities
                              Exchange Act of 1934
                               (Amendment No. ___)

Filed by the Registrant                                        [  X ]
Filed by a Party other than the Registrant                     [    ]
Check the appropriate box:
[        ]   Preliminary Proxy Statement

[        ]   Confidential, for Use of the Commission Only (as permitted by Rule
              14a-6(e)(2))
[    X   ]   Definitive Proxy Statement
[        ]   Definitive Additional Materials

[        ]   Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                               SHOE CARNIVAL, INC.
- -----------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- -----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[   X   ] No fee required.

[       ] Fee computed on table below per  Exchange Act Rules  14a-6(i)(1)
              and  0-11.
              1)   Title  of  each  class  of  securities  to  which transaction
                   applies:

              2)   Aggregate number of securities to which transaction applies:

              3)   Per  unit  price  or other  underlying  value of  transaction
                   computed  pursuant to  Exchange  Act Rule 0-11 (Set forth the
                   amount on which the filing fee is calculated and state how it
                   was determined):

              4)   Proposed maximum aggregate value of transaction:

              5)   Total fee paid:

[       ] Fee paid previously with preliminary materials.
[       ] Check  box if any  part  of the fee is  offset  as  provided  by
          Exchange Act Rule 0-11(a)(2) and identify the filing for which the
          offsetting fee was paid  previously.  Identify the previous filing
          by registration  statement number, or the Form or Schedule and the
          date of its filing.

              1)   Amount Previously Paid:

              2)   Form, Schedule or Registration Statement No.:

              3)   Filing Party:

              4)   Date Filed:

<PAGE>

                               SHOE CARNIVAL, INC.

                 NOTICE OF ANNUAL MEETING OF COMMON SHAREHOLDERS
                           TO BE HELD ON JUNE 8, 2000

            The annual meeting of common shareholders of Shoe Carnival, Inc.
will be held at the Company's  headquarters,  8233 Baumgart Road, Evansville,
Indiana, on Thursday, June 8, 2000, at 10:00 a.m., C.D.T., for the following
purposes:

                    (1) To elect one  Director  to serve  until the 2003  annual
            meeting of  shareholders  and until his successor is elected and has
            qualified, as set forth in the accompanying Proxy Statement;

                    (2) To approve or disapprove the appointment of Deloitte &
            Touche LLP, as auditors for the Company for fiscal year 2000;

                    (3) To approve or disapprove the Company's 2000 Stock Option
            and Incentive Plan; and

                    (4) To transact  such other  business as may  properly  come
            before the meeting.

            All common  shareholders of record at the close of business on April
14, 2000 will be eligible to vote.

            It is  important  that your stock be  represented  at this  meeting.
Whether or not you expect to be  present,  please fill in,  date,  sign and
return   the   enclosed   proxy   form  in  the   accompanying   addressed,
postage-prepaid  envelope.  If you attend the  meeting,  your proxy will be
canceled at your request.


                                             David A. Kapp, Secretary



                                       2
<PAGE>






                               SHOE CARNIVAL, INC.

                               8233 Baumgart Road
                            Evansville, Indiana 47725

                                 PROXY STATEMENT

                      Annual Meeting of Common Shareholders

                                  June 8, 2000

      This statement is being  furnished to common  shareholders on or about May
9, 2000, in  connection  with a  solicitation  by the Board of Directors of Shoe
Carnival,  Inc. (the  "Company") of proxies to be voted at the annual meeting of
common shareholders to be held at 10:00 a.m., C.D.T., Thursday, June 8, 2000, at
the Company's  headquarters,  8233 Baumgart Road,  Evansville,  Indiana, for the
purposes set forth in the accompanying Notice.

     At the  close of  business  on April  14,  2000,  the  record  date for the
meeting, there were 12,948,206 shares of Common Stock of the Company outstanding
and entitled to vote at the meeting. On all matters, including the election of a
Director, each common shareholder will have one vote for each share held.

     If the enclosed form of proxy is executed and returned, it may nevertheless
be revoked at any time  insofar as it has not been  exercised.  The proxy may be
revoked by giving  written  notice of  revocation  to the  Company,  executing a
subsequently  dated proxy that is  delivered to the  Company,  or attending  the
annual meeting and voting in person.  Unless  revoked,  a proxy will be voted at
the meeting in accordance with the instructions of the shareholder in the proxy,
or, if no instructions  are given, for the election as a Director of the nominee
listed  under  Proposal  1 and for the  proposals  shown as  Proposals  2 and 3.
Election  of the  Director  will be  determined  by the vote of the holders of a
plurality of the shares voting on such  election.  Approval of Proposals 2 and 3
will be  subject  to the vote of the  holders  of a  greater  number  of  shares
favoring  approval  than those  opposing it. A proxy may indicate  that all or a
portion of the shares represented by such proxy are not being voted with respect
to a specific  proposal.  This could occur,  for  example,  when a broker is not
permitted to vote shares held in street name on certain proposals in the absence
of  instructions  from the  beneficial  owner.  Shares  that are not voted  with
respect to a specific proposal will be considered as not present and entitled to
vote on such  proposal,  even though such shares will be considered  present for
purposes of determining a quorum and voting on other proposals. Abstentions on a
specific  proposal will be considered as present,  but not as voting in favor of
such proposal.  Neither broker non-votes nor abstentions will have any effect on
the vote required to approve any of the proposals.

     The Board of  Directors  knows of no  matters,  other than  those  reported
below,  which are to be brought  before the meeting.  However,  if other matters
properly  come before the meeting,  it is the  intention of the persons named in
the enclosed form of proxy to vote such proxy in accordance  with their judgment
on such matters.

     The cost of this  solicitation  of  proxies  will be borne by the  Company.
Proxies may also be solicited  personally  or by telephone by Company  employees
acting without additional compensation.


                                       3
<PAGE>


                              ELECTION OF DIRECTORS

Nominees

     The Company's  bylaws  currently  provide for five  Directors  divided into
three  classes  as nearly  equal in number  as  possible.  The term of one class
expires each year.  Generally,  each Director serves until the annual meeting of
common  shareholders  held in the year that is three years after such Director's
election  and  thereafter  until such  Director's  successor  is elected and has
qualified.  Currently  the Company has four  Directors.  The class of  Directors
whose term expires at the 2000 annual meeting is currently vacant. The remaining
two classes of  Directors  currently  each have two  Directors.  The  Director's
position,  whose term would expire at the 2000 annual  meeting of  shareholders,
has been  vacant  since  December 8, 1997.  The  Company  intends to add a fifth
person to the Board of Directors when a suitable candidate is located.  In order
to equalize the number of  Directors in each class as near as possible,  William
E.  Bindley is standing for  re-election  this year even though his current term
was not to expire until 2001. The accompanying form of proxy cannot be voted for
a greater number of persons than the number of nominees listed below.

     The shareholders will be asked to elect one Director.  Mr. Bindley has been
nominated by the Board of Directors  for  reelection as a Director for a term to
expire at the 2003 annual  meeting of  shareholders  and until his  successor is
elected and has  qualified.  It is the  intention  of the  persons  named in the
accompanying form of proxy, absent contrary  instructions  therein, to vote such
proxy for the election to the Board of Directors of Mr. Bindley.

     Unless  otherwise  indicated  in a footnote  to the  following  table,  the
principal occupation of each Director has been the same for the last five years,
and each Director possesses sole voting and investment power with respect to the
shares of Common Stock indicated as beneficially owned by him.

<TABLE>
<CAPTION>


                                                             Shares
                                                           Beneficially
                                 Present                     Owned on
                                Principal         Director   March 29,  Percent
       Name         Age        Occupation          Since      2000(1)   of Class
- ------------------- --- ------------------------- -------- ------------ --------

                              NOMINEE FOR DIRECTOR
          (Nominee for three-year term to expire at the annual meeting of
           shareholders in 2003)
<S>                 <C> <C>                         <C>   <C>            <C>
William E. Bindley  59  Chairman of the Board       1993      2,000 (2)     *
                        and Chief Executive
                        Officer of Bindley Western
                        Industries, Inc.
                        (pharmaceutical wholesale
                        distribution company) (3)


                         DIRECTORS CONTINUING IN OFFICE
          (Term expiring at the annual meeting of shareholders in 2001)

Mark L. Lemond      45  President and               1988    412,101 (4)   3.2%
                        Chief Executive Officer
                        of the Company (5)

          (Term expiring at the annual meeting of shareholders in 2002)

J. Wayne Weaver     65  Chairman of the Board       1988  4,833,230 (6)  37.4%
                        of the Company, Chairman
                        and Chief Executive Officer
                        of Jacksonville Jaguars, LTD
                        (professional football
                        franchise), and Chairman and
                        Chief Executive Officer
                        of LC Footwear, LLC
                        (footwear distributor)  (7)

Gerald W. Schoor    65  Merchant Banker             1993      4,000 (8)     *
                        (self-employed) (9)


                                       4
<PAGE>



*     Less than 1%

<FN>

(1)   Does not include shares subject to options that are not presently
      exercisable (i.e., within 60 days after March 29, 2000).

(2)   Includes 1,000 shares issuable upon the exercise of presently  exercisable
      options granted under the Company's Outside Directors Stock Option Plan.

(3)   Mr.  Bindley also serves on the Board of Directors  of Priority
      Healthcare  Corporation,  a  distributor  and provider to the alternate
      healthcare market.

(4)   Includes 1,500 shares  directly owned by Mr.  Lemond's  spouse and 143,540
      shares issuable upon the exercise of presently exercisable options granted
      under the  Company's  1993 Stock  Option and  Incentive  Plan ("1993 Stock
      Option Plan").

(5)   Mr. Lemond became the President and Chief Executive Officer of the Company
      on September  19, 1996.  Prior to that time and for at least the past five
      years,  Mr. Lemond served as the Company's Chief Operating  Officer and/or
      Chief Financial Officer.

(6)   Includes  2,000,000 shares  directly owned by Mr. Weaver's  spouse,
      333,230 shares  owned jointly with  Mr. Weaver's  spouse and
      500,000 shares held in a trust of which Mr. Weaver is a trustee.

(7)   From 1978 until February 2, 1993, Mr. Weaver's principal occupation was as
      president  and chief  executive  officer of Nine West Group,  Inc.  ("Nine
      West"), a designer, developer and marketer of women's footwear.

(8)   Represents  3,000 shares held as co-trustee  for the benefit of his spouse
      and 1,000  shares  issuable  upon the  exercise of  presently  exercisable
      options granted under the Company's Outside Directors Stock Option Plan.

(9)   Prior to January 1997 and for at least the past five years, Mr. Schoor was
      employed  as  president  of  Corporate  Finance   Associates,   St.  Louis
      (financial  intermediary)  and as  executive  vice  president  of National
      Industrial Services, Inc. (industrial asset management company).

</FN>
</TABLE>


      The Board of Directors recommends a vote FOR the nominee listed above.

Meetings and Committees

     During the 1999 fiscal  year,  the Board of  Directors  of the Company held
four meetings. All of the Directors were present at the meetings.

     The Company has an Audit  Committee,  a Compensation  Committee and a Stock
Option Committee. The Compensation Committee,  which met once during fiscal year
1999, consists of Messrs. Bindley and Schoor. The Stock Option Committee,  which
met once in fiscal year 1999, consists of Messrs.  Bindley and Schoor. The Audit
Committee,  which met two times  during  fiscal  year 1999,  consists of Messrs.
Bindley,  Schoor and Lemond. The Audit Committee is responsible for recommending
independent  auditors,  reviewing  with the  independent  auditors the scope and
results of the audit  engagement,  establishing  and  monitoring  the  Company's
financial  policies  and  control  procedures,   reviewing  and  monitoring  the
provision of non-audit  services by the  Company's  auditors and  reviewing  all
potential conflict of interest situations, including the Company's relationships
with LC  Footwear,  LLC and PL  Footwear,  Inc.  The  Compensation  Committee is
responsible for reviewing,  determining and establishing  the salaries,  bonuses
and other  compensation  of the  executive  officers of the  Company.  The Stock
Option  Committee is  responsible  for  administering  the Company's  1993 Stock
Option Plan and Employee  Stock  Purchase  Plan. The Board of Directors does not
have a nominating  committee.  All of the Directors attended all of the meetings
of the committees on which they served during the 1999 fiscal year.



                                       5
<PAGE>


Section 16(a) Beneficial Ownership Reporting Compliance

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
executive  officers and  Directors,  and persons who own more than 10% of Common
Stock,  to file initial reports of ownership and reports of changes in ownership
with the  Securities  and  Exchange  Commission.  Such  persons are  required by
Securities  and  Exchange  Commission  regulations  to furnish the Company  with
copies of all Section 16(a) forms they file.

     Based  solely on a review  of the  copies of such  forms  furnished  to the
Company and written  representations from certain reporting persons, the Company
believes  that during  fiscal  1999 all filing  requirements  applicable  to its
executive  officers,  Directors  and greater than 10%  shareholders  were timely
satisfied.

Summary Compensation Table

     The following  table sets forth a summary of the  compensation  paid by the
Company for services  rendered in all  capacities to the Company  during each of
the three most recent fiscal years, to the Company's  Chief  Executive  Officer,
and to each of the  Company's  four  other  most  highly  compensated  executive
officers,  based on salary and  bonuses  earned  during  fiscal 1999 (the "Named
Executive Officers").

<TABLE>
<CAPTION>


                           Summary Compensation Table

                                                   Long-Term
                                                  Compensation
                                                  ------------
                        Annual Compensation (1)      Awards
                        -----------------------   ------------
                                                   Securities
Name and Principal    Fiscal                       Underlying     All Other
     Position          Year   Salary     Bonus (2) Options (3)  Compensation (4)
- ---------------------  -----  ------     --------  -----------  ----------------

<S>                    <C>  <C>          <C>            <C>        <C>
Mark L. Lemond,        1999 $ 422,116    $ 20,000       75,000     $  3,927  (5)
President and Chief    1998   390,385      75,000       25,000        3,785  (6)
Executive Officer      1997   350,000     225,000            0        4,181  (7)


J. Wayne Weaver,       1999 $ 300,000    $      0            0     $      0
Chairman of the Board  1998   300,000           0            0            0
                       1997   300,000           0            0            0

Timothy T. Baker,      1999 $ 197,692    $ 18,000       20,000     $  3,923  (5)
Senior Vice President  1998   175,192      50,000       15,000        3,911  (6)
- --Store Operations     1997   155,000      30,857            0        2,616  (7)

Clifton E. Sifford,    1999 $ 195,962    $ 18,000       15,000     $  3,914  (5)
Senior Vice President  1998   162,116      50,000       10,000        2,935  (6)
- --General Merchandise  1997   112,510      22,275       30,000       23,896  (8)
Manager (9)

W. Kerry Jackson,      1999 $ 132,115    $  9,000        7,500     $  3,682  (5)
Vice President -Chief  1998   107,115      26,000        7,500        3,091  (6)
Financial Officer and  1997    95,000      19,000            0        2,477  (7)
Treasurer
- ---------------
<FN>

(1)  The column for Other Annual  Compensation  is not  included  (as  permitted
     under  applicable  regulations)  because the perquisites and other personal
     benefits  awarded,  earned or paid to the Named Executive  Officers did not
     exceed the lesser of $50,000 or 10% of the total of annual salary and bonus
     for each Named Executive Officer for any of the years listed.
(2)  Represents bonuses earned during the fiscal year indicated, which bonuses
     at times have been paid in the subsequent fiscal year.
(3)  All of the amounts reflect option shares.  The Company has never granted
     SARs.
(4)  Except as otherwise indicated, all amounts are compensation related to life
     and disability insurance premiums.
(5)  Of the  amounts  shown,  $3,064 for Mr.  Lemond,  $3,071 for Mr.  Baker,
     $2,916 for Mr.  Sifford  and $3,096 for Mr. Jackson represent the Company's
     matching contributions under the Company's 401(k) plan.
(6)  Of the  amounts  shown,  $2,779 for Mr.  Lemond,  $2,993 for Mr.  Baker,
     $1,972 for Mr.  Sifford  and $2,522 for Mr. Jackson represent the Company's
     matching contribution under the Company's 401(k) plan.


                                       6
<PAGE>


(7)  Of the amounts shown,  $3,048 for Mr. Lemond,  $1,669 for Mr. Baker and
     $1,902 for Mr.  Jackson  represent the Company's  matching
     contribution under the Company's  401(k) plan.
(8)  Of the amount shown, $23,370 represents reimbursement for relocation
     expenses.
(9)  Mr. Sifford joined the Company in April 1997.
</FN>
</TABLE>


Employment, Noncompetition and Consulting Agreements

     On April 14, 1997, The Company entered into a two-year employment agreement
with Clifton E.  Sifford.  Under the terms of the  agreement,  Mr.  Sifford will
receive a base  annual  salary of  $150,000  during  the term of the  agreement,
subject to increases at the  discretion of the Board of Directors,  plus certain
other  employee  benefits.  The  employment  agreement  contains  noncompetition
provisions which prohibit Mr. Sifford from competing with the Company during the
term of the agreement.  Upon termination,  if such termination is at the request
of the employee or is for cause,  the employee will be entitled to  compensation
only through the date of  termination.  If the Company  terminates  Mr.  Sifford
without cause prior to the expiration of the employment  agreement,  Mr. Sifford
will be entitled to receive his then current base salary through the term of the
agreement. The employment agreement expired April 14, 1999.

     On January 15, 1993, the Company  entered into a  noncompetition  agreement
with J. Wayne Weaver.  As long as Mr. Weaver is an executive officer or Director
of the  Company he may not  engage  directly  or  indirectly  through  any other
company or entity in the retail shoe business  without the prior approval of the
Company's  Audit  Committee.  The Audit  Committee  has  approved  Mr.  Weaver's
association with LC Footwear,  LLC and PL Footwear,  Inc.  Effective February 1,
1993,  Mr.  Weaver  became an  employee  of the  Company at an annual  salary of
$300,000.  Although Mr.  Weaver will  continue to be involved in other  business
activities  and will not devote  full time to the  Company,  he will devote such
time to the Company as he deems  necessary or  appropriate to perform his duties
as Chairman of the Board.

     The Company does not have employment or noncompetition  agreements with any
other officers.

Compensation of Directors

     During 1999, the Company paid  non-officer  Directors an annual retainer of
$15,000  per  year  and a fee of  $1,000  for  each  meeting  of the  Board or a
committee  thereof attended.  All Directors receive  reimbursement of reasonable
out-of-pocket  expenses  incurred in connection  with meetings of the Board.  No
Director who is an officer or employee of the Company receives  compensation for
services rendered as a Director.

     On March 4, 1999,  the Board of Directors  approved  the Outside  Directors
Stock Option Plan. The plan calls for each  non-employee  director to be granted
on April 1 of each year an  option to  purchase  1,000  shares of the  Company's
common stock at the market value on the date of the grant. The options will vest
six months from the date of grant and expire ten years from the date of grant.

Stock Options

     The Company's Board of Directors and  shareholders  approved the 1993 Stock
Option  Plan,  effective  January  15,  1993,  and amended it at the 1997 annual
meeting of  shareholders.  The 1993 Stock  Option  Plan  reserves  for  issuance
1,500,000  shares of the  Company's  Common  Stock  (subject to  adjustment  for
subsequent stock splits, stock dividends and certain other changes in the Common
Stock) pursuant to incentive awards granted by the Stock Option Committee of the
Board of Directors which  administers the 1993 Stock Option Plan. The 1993 Stock
Option Plan  provides for the grant to officers  and other key  employees of the
Company of incentive  awards in the form of stock options or  restricted  stock.
Stock options  granted under the plan may be either options  intended to qualify
for federal  income tax  purposes as  "incentive  stock  options" or options not
qualifying for favorable tax treatment ("nonqualified stock options").



                                       7
<PAGE>


     The following table sets forth  information with respect to options granted
by the Company under the 1993 Stock Option Plan to the Named Executive  Officers
during the fiscal year ended January 29, 2000.

<TABLE>
<CAPTION>
                               Option Grants in Last Fiscal Year
                                     Individual Grants (1)
                ----------------------------------------------------------------
                                                           Potential Realizable
                          % of Total                         Value at Assumed
                             Options                       Annual Rates of Stock
                 Number of  Granted to                       Price Appreciation
                Securities  Employees   Exercise                 for Option
                Underlying     in         or                      Term (2)
                  Options    Fiscal   Base Price Expiration --------------------
     Name       Granted (#)   Year      ($/Sh)    Date (3)     5%($)     10%($)
- ---------------- ---------  --------- ---------- ----------  --------  ---------
<S>                 <C>       <C>       <C>       <C>         <C>      <C>
Mark L. Lemond      75,000    23.4%     11.125    03/03/09    524,552  1,329,214
J. Wayne Weaver       ---      ---        ---       ---         ---       ---
Timothy T. Baker    20,000     6.2%     11.125    03/03/09    139,881    354,457
Clifton E. Sifford  15,000     4.7%     11.125    03/03/09    104,910    265,843
W. Kerry Jackson     7,500     2.3%     11.125    03/03/09     52,455    132,921
- ---------------
<FN>

(1) During fiscal 1999,  options to purchase an aggregate of 322,750 shares were
    granted to 140  employees  at exercise  prices  equal to or above the market
    price on the respective grant dates.  Such options have a term of ten years,
    subject to earlier  expiration at or following  termination of employment in
    certain circumstances.

(2) The dollar amounts under these columns are the result of calculations at the
    5% and  10%  rates  set by  the  Securities  and  Exchange  Commission  and,
    therefore,  are not intended to forecast  possible future  appreciation,  if
    any, of the Company's  stock price.  The Company did not use an  alternative
    formula  for a grant  date  valuation,  as the  Company  is not aware of any
    formula which will determine with reasonable  accuracy a present value based
    on future unknown or volatile factors.

(3) These options become exercisable in thirds on March 4, 2000, March 4, 2001
    and March 4, 2002.

</FN>
</TABLE>

    The following table sets forth  information  with respect to the exercise of
options  held by the  Named  Executive  Officers  during  fiscal  year  1999 and
unexercised stock options held by such individuals at the end of the fiscal year
ended January 29, 2000.

<TABLE>
<CAPTION>
                Aggregated Option Exercises in Last Fiscal Year and Fiscal Year-End Option Values

                                                           Number of Securities Underlying
                                                            Unexercised Options at Fiscal         Value of Unexercised In-the-Money
                                                                     Year-End #                   Options at Fiscal Year-End ($)(1)
                                                            -----------------------------         ---------------------------------
                      Shares Acquired       Value
     Name              on Exercise(#)   Realized($)(2)      Exercisable   Unexercisable              Exercisable    Unexercisable
- ------------------    ---------------   --------------      -----------   -------------              -----------    -------------
<S>                        <C>            <C>                 <C>              <C>                     <C>             <C>

Mark L. Lemond              8,126           7,110             110,207          91,667                  297,555              0
J. Wayne Weaver                 0               0                   0               0                        0              0
Timothy T. Baker           12,500         116,719              14,000          30,000                        0              0
Clifton E. Sifford          7,500          53,438              10,833          36,667                   14,535         29,070
W. Kerry Jackson                0               0              17,350          12,500                   24,005              0
- ---------------
<FN>

(1)  The closing price for the Company's  Common Stock as reported by The Nasdaq
     Stock Market on January 28, 2000 was $7.938. The value is calculated on the
     basis of the difference  between the Common Stock option exercise price and
     $7.938,  multiplied by the number of "in-the-money"  shares of Common Stock
     underlying the options.

(2)  The value is calculated based on the difference between the option exercise
     price  and the  closing  market  price of the  Common  Stock on the date of
     exercise, multiplied by the number of shares to which the exercise relates.
</FN>
</TABLE>

                                       8
<PAGE>



Compensation Report of Compensation and Stock Option Committees

     Executive  Compensation  Policy.  In  evaluating  the  performance  of  the
Company,  the Compensation  Committee focuses primarily on attained increases in
store  growth,  sales,  operating  income and net  earnings  as  compared to the
Company's  internal  financial  plan  for the  year  approved  by the  Board  of
Directors.  In making compensation  decisions,  the Compensation  Committee also
reviews  executive   compensation  practices  within  the  retail  and  footwear
industries  with  consideration  given to, among other  factors,  differences in
sales, growth rates and total market capitalization.

     The Company designs compensation  programs to attract,  retain and motivate
the finest talent possible for all levels of the organization.  In addition, the
programs are designed to treat all employees fairly, to be cost-effective and to
assure that all  compensation  will continue to be tax deductible.  To that end,
all  programs,  including  those  for  executive  officers,  have the  following
characteristics.

      - Compensation  is  based  on  the  level  of  job  responsibility,   the
individual's level of performance and Company performance. Members of management
have a  greater  portion  of their  pay  based on  Company  performance  than do
non-management employees.

      - Compensation  also takes into  consideration the value of the job in the
marketplace.  To retain its highly  skilled work force,  the Company  strives to
remain  competitive  with the pay of employers of a similar  stature who compete
with the Company for talent.

      - The Company's  1993 Stock Option Plan is intended to provide a long-term
incentive  for  executives  and other  key  employees  to  maximize  growth  and
profitability to create shareholder value.

      The basic  components  of executive  compensation,  including  that of the
Chief  Executive   Officer,   consist  of  salary,   bonus,  stock  options  and
participation in the Company's 401(k) Savings Plan, Employee Stock Purchase Plan
and  Executive  Medical  Plan.  The Company does not  currently  provide for any
defined benefit pension plan. On March 7, 2000, the Board of Directors  approved
a deferred compensation plan for certain officers, including all named executive
officers,  who are limited by Internal Revenue Services rules in the amount that
they  may  contribute  to  the  Company's   existing  401(k)   retirement  plan.
Participants may defer for retirement or other purposes up to $50,000 of current
compensation  on a pre-tax  basis.  The plan  provides  for  matching and profit
sharing contributions by the Company.

      Cash  Compensation.   The  Compensation  Committee  reviews  and  approves
salaries  for the Chief  Executive  Officer and other  executive  officers on an
annual  basis or at other times as necessary  to  accommodate  the hiring of new
employees,  promotions or other  considerations.  Recommended  base salaries are
reviewed and set based on a number of factors,  including job  responsibilities,
individual industry  experience,  individual  performance,  Company performance,
industry data for comparable  positions and  recommendations by senior executive
officers. No predetermined weight is given to any of the above factors.

      Salary  increases  for the  Company's  executive  officers  have  averaged
approximately 5.6% annually for the past three years. Certain executive officers
have   received   greater   salary    increases    corresponding   to   expanded
responsibilities as a result of the continued growth of the Company.

      A portion of the cash  compensation  of executive  officers and most other
salaried  employees  consists of bonus payments.  Under the Company's  Executive
Incentive  Compensation Plan, most salaried  employees,  including all executive
officers,  are eligible to receive a cash bonus equal to a specified  percentage
of the participant's  base salary if certain  financial  objectives are met. The
financial  objectives for executive  officers  relate to the attainment of sales
and operating  income goals  established in advance by the Company's  management
and approved by its Board of Directors.  The Company's financial  objectives for


                                       9
<PAGE>


1999 were not met and no bonuses were paid to the Named Executive Officers under
this  quantitative  plan for fiscal 1999. The  determination of the Compensation
Committee to award discretionary cash bonuses (i.e., bonuses not pursuant to the
Incentive  Compensation  Plan)  is  based  upon  the  objective  and  subjective
assessment of individual achievements and the evaluations and recommendations of
the  Company's   Chairman.   Additionally,   consideration   is  given  to  each
individual's  aggregate cash compensation  relative to the individual's position
and job requirements and the  individual's  impact on the Company's  performance
over a number of years.  Based on the Company's 1999 financial  performance  and
individual  achievements,  discretionary  bonuses were awarded to all  executive
officers. These bonuses were paid in March 2000.

      Stock Options. The Company considers equity  compensation,  in the form of
stock options,  to be an important  element in the overall  compensation  of its
executive officers and other key employees. The grant of stock options continues
the Company's practice of increasing  management's  equity ownership in order to
ensure that the interests of management remain closely aligned with those of the
Company's shareholders. Stock options also create an incentive for the Company's
key  employees  to remain with the Company for the long term because the options
are typically not immediately  exercisable and, if not exercised,  are forfeited
immediately if the employee is terminated  for cause or  voluntarily  terminates
his  employment  (other than by reason of death,  disability or  retirement)  or
within three months if  employment  is  terminated  for any other reason  except
death, disability or retirement.

      Options are granted  pursuant to the  Company's  1993 Stock Option Plan at
the  discretion  of the  Company's  Stock  Option  Committee.  The Stock  Option
Committee  relies  in  large  part  on the  recommendation  of the  Chairman  in
determining  the number of option  shares to be granted to  executive  officers,
based upon the Chairman's assessment of individual performance and the Company's
performance.  With the exception of new employees, options are typically granted
on an annual basis.  Based on the Company's  record  performance  in 1998,  most
field and  administrative  managers  and all  executive  officers  were  granted
options in 1999 with an exercise  price  equal to the market  price on the grant
date. See "Stock Options - Option Grants in Last Fiscal Year."

      Chief Executive Officer Compensation.  The Chief Executive Officer's total
compensation  is based  upon  the  same  factors  as the  compensation  of other
executive  officers,  including  his  individual  performance  and the Company's
short-term and long-term  performance,  as measured  principally by increases in
store  growth,  sales,  operating  income and net  earnings.  In  addition,  the
Compensation  Committee  reviews  the  level of chief  executives'  compensation
within the retail and footwear  industries  with  consideration  given to, among
other   factors,   differences   in  sales,   growth   rates  and  total  market
capitalization.

      In establishing Mr. Lemond's cash  compensation for 1999, the Compensation
Committee  noted  that in the two years  since Mr.  Lemond  was  elected  to the
offices of  President  and Chief  Executive  Officer,  the Company has  achieved
record results and has initiated an aggressive store expansion program. In 1998,
sales  increased  13.6 percent to $280.2  million and net income  increased 38.4
percent to $10.2  million.  As a percent to sales,  an increase in gross  margin
accompanied  with a decrease in selling,  general  and  administrative  expenses
resulted in  operating  margin  increasing  1.0 percent to 6.3 percent of sales.
Additionally,  the Company opened 20 new stores in 1998. The goal of the Company
in 1999 and into the foreseeable  future is to grow the store base by 20% to 25%
per  year.  Based on the  aforementioned  achievements  and the  expectation  of
continued  store  growth,  Mr.  Lemond's  salary was  increased  6% to  $425,000
effective March 7, 1999. He was also granted an option to purchase 75,000 shares
of the  Company's  Common  Stock on March 4, 1999.  Based on the 1999  financial
results, Mr. Lemond was awarded a bonus of $20,000 payable in March 2000.



      Compensation Committee                  Stock Option Committee

        William E. Bindley                      William E. Bindley
         Gerald W. Schoor                        Gerald W. Schoor


                                       10
<PAGE>


Performance Graph

      The  performance  graph set forth  below  compares  the  cumulative  total
shareholder  return on the  Company's  Common Stock with the Nasdaq Market Index
and the Nasdaq Index for Retail  Trade  Stocks for the period from  December 30,
1994 through January 28, 2000.

<TABLE>
<CAPTION>


                                  Comparison of Cumulative Total Return Among The Company,
                                  Nasdaq Market Index and Nasdaq Index for Retail Trade Stocks

- ----------------------------------------------------------------------------------------------------------------------------------

                                  December 30,     February 2,     January 31,     January 30,      January 29,    January 28,
                                      1994             1996           1997            1998             1999           2000
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>              <C>            <C>             <C>              <C>            <C>
The Nasdaq Stock Market (U.S.)        100              144            186             220              344            519
- ----------------------------------------------------------------------------------------------------------------------------------
Nasdaq Retail Trade Stocks            100              109            134             156              191            157
- ----------------------------------------------------------------------------------------------------------------------------------
Shoe Carnival, Inc.                   100               71            105             176              199            167
- ----------------------------------------------------------------------------------------------------------------------------------
</TABLE>

[PERFORMANCE GRAPH APPEARS HERE]

Compensation Committee Interlocks and Insider Participation

      During  fiscal  1999,  the  Compensation  Committee  consisted  of Messrs.
Bindley and Schoor.  Neither of the Compensation Committee members were involved
in  a   relationship   requiring   disclosure  as  an   interlocking   executive
officer/director  or under Item 404 of Regulation  S-K or as a former officer or
employee of the Company.



                                       11
<PAGE>


Certain Transactions

      Mr.  Weaver,  along with Bradley W. Weaver,  his son and the owner of 4.7%
of the  outstanding  shares of the  Company's  Common Stock,  are the  principal
shareholders  of LC Footwear,  LLC and PL Footwear,  Inc. Mr. J. Wayne Weaver is
also Chairman of the Board and Chief Executive Officer of LC Footwear, LLC and
PL Footwear, Inc.

      The  Company  purchases  women's  footwear  from LC  Footwear,  LLC in the
ordinary course of business.  During 1999, the Company  purchased  approximately
$798,000  of  merchandise  from LC  Footwear,  LLC.  Management  of the  Company
believes  that  purchases  from LC Footwear,  LLC are on terms that are not less
favorable to the Company than could be obtained from unrelated third parties for
comparable merchandise.

      PL  Footwear,  Inc.,  along with  others,  serve as import  agents for the
Company.  Import agents  represent the Company on a commission basis in dealings
with shoe  factories  primarily  in mainland  China where most of the  Company's
private label shoes are  manufactured.  As agents for the Company,  PL Footwear,
Inc. and others,  visit shoe manufacturers,  collect shoe samples,  submit these
samples  to the  Company  and  advise  the  Company  of  market  conditions  and
availability of merchandise.  They also help select leather, assist in detailing
and quality  control and coordinate  the  production and delivery  schedule of a
portion  of the  Company's  private  label  merchandise.  The  Company  pays  PL
Footwear,  Inc. 10% of the gross  purchase  price of shoes  bought  through that
company.  Commissions paid to PL Footwear, Inc. were approximately $1,061,000 in
1999. Management of the Company believes that the arrangements with PL Footwear,
Inc.  are on terms  that are not less  favorable  to the  Company  than could be
obtained from unrelated parties.

                             APPOINTMENT OF AUDITORS

      The  appointment  of Deloitte & Touche LLP as auditors for the Company for
fiscal year 2000 is  recommended by the Board of Directors and will be submitted
to the meeting in order to permit the  shareholders to express their approval or
disapproval. In the event of a negative vote, a selection of other auditors will
be made by the Board. A  representative  of Deloitte & Touche LLP is expected to
be present at the meeting,  will be given an  opportunity to make a statement if
he desires and will respond to appropriate questions.  Notwithstanding  approval
by the  shareholders,  the Board of Directors  reserves the right to replace the
auditors at any time upon the recommendation of the Audit Committee of the Board
of Directors.

      The Board of Directors recommends a vote FOR the appointment of Deloitte &
Touche LLP as auditors for 2000.


               APPROVAL OF 2000 STOCK OPTION AND INCENTIVE PLAN

         On May 1, 2000, the Board of Directors of the Company  adopted the 2000
Stock Option and  Incentive  Plan (the "2000  Plan") and directed  that the 2000
Plan be submitted to shareholders  for  consideration at the 2000 annual meeting
of  shareholders.  The following is a summary of the  principal  features of the
2000 Plan and is qualified in its entirety by reference to the complete  text of
the 2000 Plan as set forth as Appendix A to this Proxy  Statement.  Shareholders
are urged to read the actual text of the 2000 Plan.  Capitalized  terms used but
not defined herein have the meanings assigned to them in the 2000 Plan.

         The Board of Directors recommends a vote FOR adoption of the 2000 Plan.


                                       12
<PAGE>

Purpose

         The purpose of the 2000 Plan is to promote the  long-term  interests of
the  Company  and its  shareholders  by  providing  a means for  attracting  and
retaining  officers and key employees of the Company and its  subsidiaries.  The
Company  believes that  employees  who own shares of the Company's  Common Stock
will have a closer  identification  with the Company and greater  motivation  to
work for the  Company's  success by reason of their ability as  shareholders  to
participate in the Company's growth and earnings.

Eligible Persons

         Recipients  of awards  under the 2000 Plan must be, or have been at the
time of grant,  officers or key employees (as determined by the Committee).  The
Company  presently has  approximately 200 officers and employees who fall within
the category of key employees  who may be  considered  for awards under the 2000
Plan.  No awards may be granted to Directors  who are not also  employees of the
Company or one of its subsidiaries.

Shares Subject to the 2000 Plan

         The 2000 Plan  permits  the  granting  of awards of stock  options  and
restricted stock. The total number of shares with respect to which awards may be
made under the 2000 Plan is 1,000,000,  subject to antidilution adjustments. The
source of shares may be authorized and unissued shares or shares acquired by the
Company and held as treasury shares.

         The number of shares  covered by an award  under the 2000 Plan  reduces
the number of shares  available for future awards under the 2000 Plan;  however,
any shares of restricted  stock that  ultimately are forfeited to the Company by
the  grantee  will become  available  for  further  awards  under the 2000 Plan.
Similarly, if any stock option granted under the 2000 Plan expires,  terminates,
or is surrendered or cancelled without having been exercised in full, the number
of  shares  then  subject  thereto  is added  back to the  number  of  remaining
available shares under the 2000 Plan.

         The total number of shares that may be granted to any individual during
any calendar year under all forms of awards may not exceed 300,000 shares.

         The closing sale price of the Company's Common Stock on May 1, 2000, as
quoted on the Nasdaq  National  Market  System and  reported  in The Wall Street
Journal, was $ 9.4063 per share.

Administration of the Plan

         The 2000 Plan will be administered by the Committee. The members of the
Committee must qualify as "non-employee  directors" as provided under Rule 16b-3
under  the  Securities  Exchange  Act of  1934,  as  amended,  and  as  "outside
directors" as provided under Section 162(m) of the Code. Subject to the terms of
the 2000 Plan,  the Committee has the sole authority and discretion to determine
those  officers and key  employees  who are to be granted  awards under the 2000
Plan and the nature and terms of the awards to be granted,  including the number
of shares covered by such awards.


                                       13
<PAGE>

Grant of Stock Options

         With respect to the grant of stock options under the 2000 Plan that are
intended to qualify as "incentive  stock options" under Section 422 of the Code,
the  option  price  will be at least  100% (or 110% in the case of any holder of
more than 10% of the voting  power of the  Company) of the fair market  value of
the  Company's  Common Stock on the date of the grant of the stock  option.  The
aggregate  fair market value  (determined on the date of grant) of the shares of
stock subject to incentive  stock options that become  exercisable for the first
time by a grantee in any calendar  year may not exceed  $100,000.  The Committee
will  establish  the exercise  price of options that do not qualify as incentive
stock  options  ("nonqualified  stock  options")  at the  time the  options  are
granted.

         The exercise  price of, and the number of shares  subject to, an option
will be adjusted by the Committee in the event of stock splits, stock dividends,
recapitalizations  and certain other events  involving a change in the Company's
capital.

Exercise of Stock Options

         No incentive  stock option granted under the 2000 Plan may be exercised
more  than ten  years  (or,  in the case of any  holder  of more than 10% of the
voting power of the Company, five years) or such shorter period as the Committee
may  determine  from the date it is granted.  Nonqualified  stock options may be
exercised during such period as the Committee determines at the time of grant.

         If  a  grantee's  employment  with  the  Company  or  a  subsidiary  is
terminated  for cause or  voluntarily  by the grantee for any reason  other than
death,  disability or retirement,  such grantee's  options expire at the date of
termination,  and the grantee must (unless waived by the Committee) repay to the
Company the amount of any gain realized by the grantee upon any exercise  within
the 90-day period prior to the date of termination of any options granted to the
grantee under the 2000 Plan.

         Stock options  granted under the 2000 Plan will become  exercisable  in
one or more installments in the manner and at the time or times specified by the
Committee at the time of grant.

Restricted Stock

         Awards under the 2000 Plan may be made in the form of restricted stock,
in which case the  participant  would be granted shares of the Company's  Common
Stock, which shares would be subject to such forfeiture  provisions and transfer
restrictions as the Committee determined at the time of grant. Pending the lapse
of  such   forfeiture   provisions  and  transfer   restrictions,   certificates
representing  restricted  stock  would be held by the  Company,  but the grantee
generally would have all of the rights of a shareholder,  including the right to
vote the shares and the right to receive all dividends thereon.

         While  restricted  stock would be subject to forfeiture  provisions and
transfer  restrictions  for a period or periods of time,  the 2000 Plan does not
set forth any minimum or maximum duration for such provisions and  restrictions.
It is expected that the terms of restricted stock awards ordinarily will provide
that the restricted stock will be forfeited to the Company if the grantee ceases
to be employed by the Company  prior to the lapse of the  forfeiture  provisions
and  transfer  restrictions,  subject to  exceptions  for death,  disability  or
retirement  while  employed by the Company.  The Committee has the discretion to
determine  whether  an award of  restricted  stock  will  vest upon the lapse of
certain time period(s) or upon the achievement of specified  performance targets
during a performance period.  Performance targets may be based on one or more of
the following business criteria: annual return to shareholders; total net sales;
net  earnings;  net earnings  before  nonrecurring  expenses;  return on equity;
return on assets;  diluted earnings per share; earnings before interest,  taxes,
depreciation  and  amortization  ("EBITDA");   and  EBITDA  before  nonrecurring
expenses. In the case of grants of restricted stock that are intended to qualify
as "performance-based  compensation" under Section 162(m) of the Code, no shares
of restricted stock will become vested unless the performance targets shall have
been  satisfied  and  the  Committee  has  certified,  by  resolution  or  other



                                       14
<PAGE>

appropriate  action  in  writing,   that  the  performance   targets  previously
established by the Committee have been satisfied.

Payment for Shares; Loans by the Company

         The Committee may permit payment of the exercise price of stock options
to be made in cash,  by the  surrender  of Common  Stock valued at its then fair
market value,  through a cashless exercise,  or by such other means (including a
combination of stock and cash) as it deems appropriate.

         The 2000  Plan  empowers  the  Company  to make  loans to  grantees  in
connection  with the exercise of stock  options or the  ownership of  restricted
stock, up to the following amounts:

         (1) With  respect  to the  exercise  of stock  options,  the sum of the
exercise price and the amount of income taxes reasonably estimated to be payable
by the grantee in connection with such exercise; or

         (2) With  respect  to  restricted  stock,  the  amount of income  taxes
reasonably  estimated  to be  payable  by the  grantee  in  connection  with the
ownership of the restricted stock.

         Loans made under the terms of the 2000 Plan will bear  interest at such
rates as may be established  by the Committee.  No loan may have an initial term
exceeding  three  years,  but the loan may be renewed at the  discretion  of the
Committee.  With the consent of the Committee,  loans may be repaid in shares of
Common Stock at their then fair market value. Loans may, but are not required to
be, secured by shares of Common Stock.

Miscellaneous Provisions

         The Committee may  accelerate  the period of exercise or vesting of any
award made under the 2000 Plan,  either  absolutely  or  contingently,  for such
reasons as the Committee may deem appropriate, except to the extent inconsistent
with qualification  under Section 162(m) of the Code, when such qualification is
intended.

         In general,  if the  employment of a recipient of  restricted  stock is
involuntarily  terminated  within 18 months following a change in control of the
Company, the forfeiture provisions and transfer restrictions  applicable to such
stock lapse.  In addition,  in the event of a tender offer or exchange offer for
the Common Stock or upon the  occurrence of certain  other  events,  all options
granted under the 2000 Plan shall become  exercisable in full,  unless otherwise
provided by the Committee.

Amendment and Termination of the Plan

         The  Board  may at any time  terminate  or  amend  the  2000  Plan.  No
amendments  to the 2000 Plan  will  require  shareholder  approval  unless  such
approval is required to comply with Section 422 of the Code, the requirements of
the Nasdaq  National  Market System or any other  applicable  law or regulation.
Unless  previously  terminated by the Board, no further awards may be made under
the 2000 Plan after ten years from the date of its adoption.



                                       15
<PAGE>


Federal Income Tax Consequences

         The following is a brief summary of the  principal  federal  income tax
consequences  of awards  under the 2000  Plan.  The  summary is based on current
federal income tax laws and interpretations thereof, all of which are subject to
change at any  time,  possibly  with  retroactive  effect.  The  summary  is not
intended to be exhaustive.

         Limitation  on Amount  of  Deduction.  The  Company  generally  will be
entitled to a tax  deduction  for awards  under the 2000 Plan only to the extent
that the participants  recognize ordinary income from the award.  Section 162(m)
of  the  Code  contains   special  rules   regarding  the  federal   income  tax
deductibility of compensation  paid to the Company's Chief Executive Officer and
to each of the other four most  highly  compensated  executive  officers  of the
Company.  The  general  rule is that  annual  compensation  paid to any of these
specified  executives  will be  deductible  only to the extent  that it does not
exceed  $1,000,000  or it qualifies as  "performance-based  compensation"  under
section 162(m). The 2000 Plan has been designed to permit the Committee to grant
awards which qualify for deductibility under section 162(m).

         Taxation  of  Ordinary  Income and  Capital  Gains.  Subject to certain
exceptions,  the  maximum  rate of tax on "net  capital  gains" from the sale or
exchange  of  capital  assets is 20%.  "Net  capital  gain" is the excess of net
long-term  capital gain over net  short-term  capital loss.  Short-term  capital
gains are taxed at the same rates applicable to ordinary income. Gains or losses
from the sale or exchange  of capital  assets will be "long term" if the capital
asset was held for more than one year and  "short-term" if the capital asset was
held for one  year or less.  For  taxpayers  with  certain  income  levels,  the
marginal  tax rate  applicable  to  ordinary  income can range up to 39.6%.  The
classification of income as ordinary income or capital gain is also relevant for
income tax  purposes  for  taxpayers  who have  capital  losses  and  investment
interest.

         Nonqualified  Stock Options.  An employee who is granted a nonqualified
option does not recognize  taxable income upon the grant of the option,  and the
Company is not entitled to a tax deduction. The employee will recognize ordinary
income upon the  exercise of the option in an amount  equal to the excess of the
fair  market  value of the option  shares on the  exercise  date over the option
price.  Such income will be treated as compensation  to the employee  subject to
applicable withholding requirements.  The Company is generally entitled to a tax
deduction in an amount  equal to the amount  taxable to the employee as ordinary
income in the year the income is taxable to the employee.

         The employee  may also be required to  recognize  gain or loss upon the
sale of the option shares. If the selling price of the option shares exceeds the
employee's basis in the shares,  the employee will recognize  long-term  capital
gain if the  option  shares  were held for more than one  year,  and  short-term
capital gain if the shares were held for one year or less.  If the selling price
of the  option  shares  is less than the  employee's  basis in the  shares,  the
employee will  recognize  long-term or short-term  capital loss depending on how
long the shares were held. The employee's  basis in the option shares will equal
the amount of ordinary  income  recognized  by the employee upon exercise of the
option, plus any cash paid to exercise the option.

         Incentive  Stock Options.  An employee who receives an incentive  stock
option  does not  recognize  taxable  income  upon the grant or  exercise of the
option,  and the Company is not  entitled  to a tax  deduction.  The  difference
between the option price and the fair market  value of the option  shares on the
date of exercise, however, will be treated as a tax preference item for purposes
of determining the alternative minimum tax liability, if any, of the employee in
the year of  exercise.  The Company  will not be  entitled  to a deduction  with
respect to any item of tax preference.

         An employee will recognize gain or loss upon the  disposition of shares
acquired from the exercise of incentive stock options. The nature of the gain or
loss depends on how long the option  shares were held.  If the option shares are
not disposed of pursuant to a "disqualifying  disposition" (i.e., no disposition
occurs  within two years from the date the option was  granted nor one year from
the date of exercise),  the employee will  recognize  long-term  capital gain or



                                       16
<PAGE>

capital loss depending on the selling price of the shares.  If option shares are
sold or disposed of as part of a  disqualifying  disposition,  the employee must
recognize ordinary income in an amount equal to the lesser of the amount of gain
recognized on the sale, or the  difference  between the fair market value of the
option shares on the date of exercise and the option price.  Any additional gain
will be taxable to the  employee  as a long-term  or  short-term  capital  gain,
depending  on how long the option  shares were held.  The  Company is  generally
entitled to a deduction  in computing  its federal  income taxes for the year of
disposition in an amount equal to any amount taxable to the employee as ordinary
income.

         Restricted Stock. An employee who receives an award of restricted stock
generally will not recognize  taxable income at the time of the award,  nor will
the Company be entitled to a tax  deduction  at that time,  unless the  employee
makes an election  under  Section 83(b) of the Code to recognize the income upon
the receipt of the restricted  stock.  If the election is not made, the employee
will recognize  ordinary income when the restricted  stock becomes vested (i.e.,
when the restrictions lapse through attainment of specified performance goals or
otherwise)  in an amount  equal to the fair  market  value of the shares at that
time less any amount  paid by the  employee.  The  Company may claim a deduction
when the employee recognizes income, in an amount equal to the income recognized
by the employee. Dividends paid to the employee with respect to restricted stock
prior to  vesting  constitute  compensation  taxable to the  employee  and a tax
deduction to the Company.

         Pursuant to the  provisions  of Section  83(b) of the Code, an employee
who receives restricted stock may elect to be taxed at the time of the award. If
the  employee  so  elects,  the full  value of the  shares  (without  regard  to
restrictions)  at the time of the grant,  less any amount paid by the  employee,
will be taxed to the employee as ordinary  income and will be  deductible by the
Company.  Dividends  paid  with  respect  to the  shares  during  the  period of
restriction  will be taxable as dividends to the employee and not  deductible by
the Company.  If, after making an election pursuant to Section 83(b), any shares
are  subsequently  forfeited,  the  employee  will be entitled to a capital loss
deduction.



                                       17
<PAGE>


                             PRINCIPAL SHAREHOLDERS

     The following table sets forth, as of March 29, 2000,  certain  information
with  respect to  beneficial  ownership  of the  Company's  Common Stock by each
person  (or  group of  affiliated  persons)  who is known by  management  to own
beneficially  more than 5% of the Common Stock, by each Named Executive  Officer
who is not a Director,  and by all Directors and current executive officers as a
group.  Except as  otherwise  noted,  the  persons  named in the table have sole
voting and investment  power with respect to all shares of Common Stock shown as
beneficially owned by them.

                                             Number of Shares         Percent of
                    Name                    Beneficially Owned           Class
                    ----                    ------------------        ----------

 J. Wayne Weaver (1)....................        4,833,230  (2)             37.4%
 Delores B. Weaver (1)..................        4,833,230  (3)             37.4%
 Timothy T. Baker.......................           32,145  (4)              *
 Clifton E. Sifford.....................           27,121  (5)              *
 W. Kerry Jackson.......................           22,350  (6)              *

 Lord Abbett & Company
 90 Hudson Street
 Jersey City, NJ 07302**................        1,670,066                  12.9%

 Dimensional Fund Advisors, Inc.
 1299 Ocean Ave, 11th Floor
 Santa Monica, CA  90401**..............          763,300  (7)              5.9%

 Awad Asset Management, Inc.
 250 Park Avenue, 2nd Floor
 New York, NY 10177**...................          741,500                   5.7%

 All current executive officers and Directors
 as a group
 (7 persons)............................        5,332,947  (8)             40.6%


- ----------
*     Less than 1%

**    Information is based solely on reports filed by such shareholder under
      Section 13(d) or Section 13(g) of the Securities Exchange Act of 1934.

(1)   J. Wayne Weaver and Delores B. Weaver are husband and wife.  Their address
      is 8233 Baumgart Road, Evansville, Indiana  47725.

(2)   Includes 2,000,000 shares directly owned by Mr. Weaver's spouse, Delores
      B. Weaver,  333,230 shares owned jointly with his spouse and 500,000
      shares held in a trust of which Mr. Weaver is a trustee.

(3)   Includes 2,000,000 shares directly owned by Mrs. Weaver's spouse, J. Wayne
      Weaver,  333,230 shares owned jointly with her spouse and 500,000 shares
      held in a trust of which Mrs. Weaver is a trustee.

(4)   Includes 25,666 shares issuable upon the exercise of options.

(5)   Includes 26,666  shares issuable upon the exercise of options.

(6)   Represents shares issuable upon the exercise of options.

(7)   The shareholder is a registered investment advisor and has sole voting and
      dispositive power with respect to the shares.  All of the indicated shares
      are owned by  advisory  clients of the  shareholder,  and the  shareholder
      disclaims beneficial ownership of such shares.

(8)   Includes 220,222 shares issuable upon the exercise of options.


                                       18
<PAGE>


                  SHAREHOLDER PROPOSALS FOR 2001 ANNUAL MEETING

      The date by which  shareholder  proposals  must be received by the Company
for inclusion in proxy  materials  relating to the 2001 Annual Meeting of Common
Shareholders is January 10, 2001.

      In  order  to be  considered  at  the  2001  Annual  Meeting,  shareholder
proposals  must  comply  with the advance  notice and  eligibility  requirements
contained  in  the  Company's  By-Laws.   The  Company's  By-Laws  provide  that
shareholders  are  required  to  give  advance  notice  to  the  Company  of any
nomination by a shareholder  of candidates  for election as directors and of any
business to be brought by a shareholder before an annual shareholders'  meeting.
Specifically,  the By-Laws  provide that for a shareholder  to nominate a person
for  election to the  Company's  Board of  Directors,  the  shareholder  must be
entitled to vote the  election of  directors at the meeting and must give timely
written  notice of the  nomination to the Secretary of the Company.  The By-Laws
also provide that for business to be properly  brought  before an annual meeting
by a  shareholder,  the  shareholder  must have the legal right and authority to
make the proposal for consideration at the meeting and the shareholder must give
timely written  notice  thereof to the Secretary of the Company.  In order to be
timely,  a  shareholder's  notice must be delivered to or mailed and received at
the  principal  executive  offices of the Company not less than 30 days nor more
than 60 days prior to the  meeting.  In the event that less than 40 days' notice
or  prior  public  disclosure  of the  date of the  meeting  is given or made to
shareholders,  notice by the  shareholder  must be  received  not later than the
close of business on the tenth day following the day on which notice of the date
of the meeting was mailed or public disclosure was made. The notice must contain
specified  information  about each  nominee  or the  proposed  business  and the
shareholder making the nomination or proposal.

      The  specific   requirements  of  these  advance  notice  and  eligibility
provisions are set forth in Article II and Article III of the Company By-Laws, a
copy of which is  available  upon  request.  Such  request  and any  shareholder
proposals  should  be sent to the  Secretary  of the  Company  at the  principal
executive offices of the Company.

                          INCORPORATION BY REFERENCE

      Notwithstanding anything to the contrary set forth in any of the Company's
previous filings under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, that may incorporate future filings (including
this  proxy  statement,  in whole or in part),  the  Compensation  Report of the
Compensation and Stock Option  Committees and the Performance Graph shall not be
incorporated by reference in any such filings.

                                 ANNUAL REPORTS

      The Annual  Report to  Shareholders  for the 1999 fiscal year  accompanies
this Proxy Statement. The Annual Report is not used as part of this solicitation
material and no action will be taken with  respect to it at the Annual  meeting.
In addition,  a copy of the  Company's  Annual  Report on Form 10-K for the 1999
fiscal year as filed with the  Securities  and  Exchange  Commission,  including
financial statements but excluding exhibits, may be obtained without charge upon
written request to David A. Kapp, Secretary,  Shoe Carnival, Inc., 8233 Baumgart
Road, Evansville, Indiana 47725.




                                       19
<PAGE>






                               SHOE CARNIVAL, INC.

                      2000 STOCK OPTION AND INCENTIVE PLAN

       1. Plan Purpose.  The purpose of the Plan is to promote the long-term
interests of the Company and its shareholders by providing a means for
attracting and retaining officers and key employees of the Company and its
Affiliates.

       2. Definitions.  The following definitions are applicable to the Plan:

      "Affiliate" -- means any "parent corporation" or "subsidiary  corporation"
of  the  Company  as  such  terms  are  defined  in  Section   424(e)  and  (f),
respectively, of the Code.

      "Annual  Return  To   Shareholders"  --  means  the  Company's  return  to
shareholders as represented by share price  appreciation  plus dividends paid on
one share of stock during any Year during a Restricted Period.

      "Award" -- means the grant by the Committee of an Incentive  Stock Option,
a Non-Qualified  Stock Option, or Restricted Stock, or any combination  thereof,
as provided in the Plan.

      "Board" -- means the Board of Directors of the Company.

      "Business  Criteria" -- means any one or any  combination of Annual Return
to Shareholders, Total Net Sales, Net Earnings, Net Earnings before Nonrecurring
Items,  Return  on  Equity,  Return on  Assets,  EPS,  EBITDA  or EBITDA  before
Nonrecurring Items, in each case during any Year during a Restricted Period.

      "Change in Control" -- means each of the events specified in the following
clauses (i) through (iii): (i) any third person,  including a "group" as defined
in Section 13(d)(3) of the Exchange Act shall, after the date of the adoption of
the Plan by the  Board,  first  become  the  beneficial  owner of  shares of the
Company  with  respect to which 25% or more of the total number of votes for the
election of the Board of Directors of the Company may be cast,  (ii) as a result
of, or in connection  with,  any cash tender offer,  exchange  offer,  merger or
other business combination, sale of assets or contested election, or combination
of the  foregoing,  the persons who were directors of the Company shall cease to
constitute  a majority  of the Board of  Directors  of the  Company or (iii) the
stockholders  of the Company shall approve an agreement  providing  either for a
transaction in which the Company will cease to be an independent  publicly owned
entity or for a sale or other disposition of all or substantially all the assets
of the Company;  provided,  however,  that the  occurrence of any of such events
shall  not be  deemed a Change  in  Control  if,  prior  to such  occurrence,  a
resolution  specifically  providing that such occurrence  shall not constitute a
Change in Control  under the Plan shall have been adopted by at least a majority
of the Board of Directors of the Company.

      "Code" -- means the Internal Revenue Code of 1986, as amended.

      "Committee" -- means the Committee referred to in Section 3 hereof


                                   Appendix A
<PAGE>


      "Company" -- means Shoe Carnival, Inc., an Indiana corporation.

      "Continuous   Service"  --  means  the  absence  of  any  interruption  or
termination  of service as an employee of the Company or an  Affiliate.  Service
shall not be considered interrupted in the case of sick leave, military leave or
any  other  leave  of  absence  approved  by the  Company  or in the case of any
transfer between the Company and an Affiliate or any successor to the Company.

      "EBITDA" for any Year means -- the consolidated  earnings before interest,
taxes,  depreciation  and  amortization  of  the  Company  as  reflected  in the
Company's audited consolidated financial statements for the Year.

      "EBITDA  before  Nonrecurring  Items"  means -- for any Year EBITDA of the
Company before any  extraordinary or unusual one-time  nonrecurring  expenses or
other  charges as  reflected in the  Company's  audited  consolidated  financial
statements for the Year.

      "Employee" -- means any person,  including an officer or director,  who is
employed by the Company or any Affiliate.

      "EPS" for any Year means -- diluted earnings per share of the Company,  as
reported in the Company's  audited  consolidated  financial  statements  for the
Year.

      "Exchange Act" -- means the Securities Exchange Act of 1934, as amended.

      "Exercise  Price" -- means the price per Share at which the Shares subject
to an Option may be purchased upon exercise of such Option.

      "Incentive  Stock Option" -- means an option to purchase Shares granted by
the  Committee  pursuant  to the terms of the Plan which is  intended to qualify
under Section 422 of the Code.

      "Market  Value"  -- means  the  last  reported  sale  price on the date in
question (or, if there is no reported  sale on such date, on the last  preceding
date on which any reported sale occurred) of one Share on the principal exchange
on which the Shares are listed for trading,  or if the Shares are not listed for
trading on any  exchange,  on the NASDAQ  National  Market System or any similar
system  then in use,  or, if the Shares  are not  listed on the NASDAQ  National
Market System, the mean between the closing high bid and low asked quotations of
one Share on the date in question  as  reported by NASDAQ or any similar  system
then in use, or, if no such  quotations are available,  the fair market value on
such date of one Share as the Committee shall determine.

      "Net Earnings" for any Year means -- the  consolidated net earnings of the
Company, as reported in the Company's audited consolidated  financial statements
for the Year.

      "Net  Earnings  before  Nonrecurring  Items" means -- for any Year the Net
Earnings  of  the  Company  before  any   extraordinary   or  unusual   one-time
nonrecurring  expenses or other  charges as reflected in the  Company's  audited
consolidated financial statements for the Year.

                                       A-2


<PAGE>

      "Non-Qualified Stock Option" -- means an option to purchase Shares granted
by the Committee pursuant to the terms of the Plan, which option is not intended
to qualify under Section 422 of the Code.

      "Option" -- means an Incentive Stock Option or a Non-Qualified Stock
Option.

      "Participant"  -- means any officer or key  employee of the Company or any
Affiliate who is selected by the Committee to receive an Award.

      "Performance  Target(s)"  -- means the  specific  objective  goal or goals
(which  may be  cumulative  and/or  alternative)  that are  timely  set forth in
writing by the Committee for each Employee for the Restricted  Period in respect
of any one or more of the Business Criteria.

      "Plan" -- means this 2000 Stock Option and Incentive Plan of the Company.

      "Reorganization" -- means the liquidation or dissolution of the Company or
any merger,  consolidation  or  combination of the Company (other than a merger,
consolidation  or combination in which the Company is the continuing  entity and
which  does  not  result  in the  outstanding  Shares  being  converted  into or
exchanged for different  securities,  cash or other property or any  combination
thereof).

      "Restricted  Period" -- means the period of time selected by the Committee
for the purpose of determining  when  restrictions are in effect under Section 9
hereof with respect to Restricted Stock awarded under the Plan.

      "Restricted Stock" -- means Shares which have been contingently awarded to
a  Participant  by the  Committee  subject to the  restrictions  referred  to in
Section 9 hereof, so long as such restrictions are in effect.

      "Return on Assets" for any Year means -- Net  Earnings (as reported in the
Company's audited consolidated financial statements for the Year) divided by the
average of the total assets of the Company at the end of the fiscal  quarters of
the Year.

      "Return on Equity" for any Year means -- the Net  Earnings (as reported in
the Company's audited consolidated financial statements for the Year) divided by
the shareholders equity of the Company at the beginning of each Year.

      "Securities Act" -- means the Securities Act of 1933, as amended.

      "Shares" -- means the Common Stock, $.01 par value, of the Company.

      "Total Net Sales" for any Year -- means the  Company's  total net sales as
reported in the Company's  consolidated  audited  financial  statements  for the
Year.

                                       A-3


<PAGE>

      "Year" -- means any one or more fiscal years of the Company  commencing on
or after January 30, 2000 that represent(s) the applicable Restricted Period.

      3. Administration.  The Plan shall be administered by the Committee, which
shall  consist  of two or more  members  of the  Board,  each of whom shall be a
"non-employee director" as provided under Rule 16b-3 of the Exchange Act, and an
"outside  director" as provided  under Code Section  162(m).  The members of the
Committee  shall be  appointed  by the Board.  Except as limited by the  express
provisions of the Plan, the Committee shall have sole and complete authority and
discretion to (a) select Participants and grant Awards; (b) determine the number
of Shares to be subject to types of Awards  generally,  as well as to individual
Awards granted under the Plan; (c) determine the terms and conditions upon which
Awards  shall be granted  under the Plan;  (d)  prescribe  the form and terms of
instruments evidencing such grants; (e) establish procedures and regulations for
the  administration  of the  Plan;  (f)  interpret  the  Plan;  and (g) make all
determinations deemed necessary or advisable for the administration of the Plan.

      A majority of the Committee shall  constitute a quorum,  and the acts of a
majority of the members present at any meeting at which a quorum is present,  or
acts  approved  in writing by all  members of the  Committee  without a meeting,
shall be acts of the  Committee.  All  determinations  and decisions made by the
Committee pursuant to the provisions of the Plan shall be final,  conclusive and
binding on all persons,  and shall be given the maximum  deference  permitted by
law.

      4. Participants.  The Committee may select from time to time Participants
in the  Plan  from  those  officers  and key  employees  of the  Company  or its
Affiliates  who,  in the  opinion  of  the  Committee,  have  the  capacity  for
contributing  in a  substantial  measure to the  successful  performance  of the
Company or its Affiliates.

      5. Shares Subject to Plan.  Subject to  adjustment  by the  operation  of
Section 10 hereof, the maximum number of Shares with respect to which Awards may
be made under the Plan is  1,000,000  Shares.  The number of Shares which may be
granted under the Plan to any  Participant  during any calendar year of the Plan
under all forms of Awards  shall not exceed  300,000  Shares.  The  Shares  with
respect to which Awards may be made under the Plan may either be authorized  and
unissued shares or unissued shares  heretofore or hereafter  reacquired and held
as  treasury  shares.  With  respect  to  any  Option  which  terminates  or  is
surrendered  for  cancellation  or with  respect to  Restricted  Stock  which is
forfeited,  new Awards may be granted  under the Plan with respect to the number
of Shares as to which such termination or forfeiture has occurred.

      6. General Terms and Conditions of Options.  The Committee shall have full
and complete authority and discretion,  except as expressly limited by the Plan,
to grant  Options  and to provide  the terms and  conditions  (which need not be
identical  among  Participants)  thereof.  In  particular,  the Committee  shall
prescribe the following terms and conditions:  (i) the Exercise Price,  (ii) the
number of Shares subject to, and the expiration  date of, any Option,  (iii) the
manner,  time and rate (cumulative or otherwise) of exercise of such Option, and
(iv) the  restrictions,  if any,  to be placed  upon such  Option or upon Shares
which may be issued upon exercise of such Option.


                                       A-4
<PAGE>


          7. Exercise of Options.
          (a) Except as  provided in Section  13, an Option  granted  under the
      Plan shall be exercisable  during the lifetime of the  Participant to whom
      such Option was granted only by such  Participant,  and except as provided
      in  paragraphs  (c),  (d) and (e) of this Section 7, no such Option may be
      exercised unless at the time such Participant  exercises such Option, such
      Participant has maintained  Continuous Service since the date of the grant
      of such Option.

          (b) To exercise an Option under the Plan, the  Participant  must give
      written notice to the Company specifying the number of Shares with respect
      to which such  Participant  elects to exercise  such Option  together with
      full payment of the Exercise Price. The date of exercise shall be the date
      on which such  notice is  received  by the  Company.  Payment  may be made
      either (i) in cash (including check,  bank draft or money order),  (ii) by
      tendering  Shares  already  owned by the  Participant  and having a Market
      Value on the date of exercise equal to the Exercise Price, or (iii) by any
      other means determined by the Committee in its sole discretion,  including
      permitting  a  Participant  to elect to pay the  Exercise  Price  upon the
      exercise of an Option by  authorizing a third party to sell the Shares (or
      a sufficient  portion of the Shares)  acquired upon exercise of the Option
      and remit to the Company a sufficient  portion of the sale proceeds to pay
      the Exercise Price and any tax withholding resulting from such exercise.

          (c) If the  Continuous  Service of a Participant  is  terminated  for
      cause,  or voluntarily by the Participant for any reason other than death,
      disability  or  retirement,  all rights under any Options  granted to such
      Participant shall terminate immediately upon such Participant's  cessation
      of Continuous Service,  and the Participant shall (unless the Committee in
      its sole discretion waives this  requirement)  repay to the Company within
      10 days  the  amount  of any gain  realized  by the  Participant  upon any
      exercise  within the 90-day  period prior to the  cessation of  Continuous
      Service of any Options granted to such Participant  under the Plan. If the
      Continuous  Service of a  Participant  is  terminated  by reason of death,
      disability or retirement,  such Participant may exercise such Option,  but
      only to the extent such  Participant  was entitled to exercise such Option
      at the date of such  cessation,  at any time during the remaining  term of
      such  Option,  or, in the case of  Incentive  Stock  Options,  during such
      shorter  period as the  Committee  may  determine  and so  provide  in the
      applicable instrument or instruments  evidencing the grant of such Option.
      If a Participant shall cease to maintain Continuous Service for any reason
      other than those set forth above in this  paragraph (c) of this Section 7,
      such  Participant  may  exercise  such  Option  to the  extent  that  such
      Participant  was  entitled  to  exercise  such  Option at the date of such
      cessation but only within 90 days immediately succeeding such cessation of
      Continuous  Service,  and in no event  after  the  expiration  date of the
      subject  Option;  provided,  however,  that such right of  exercise  after
      cessation of Continuous Service shall not be available to a Participant if
      the  Company  otherwise  determines  and so  provides  in  the  applicable
      instrument or instruments evidencing the grant of such Option.


                                       A-5
<PAGE>


          (d) In  the  event  of  the  death  of a  Participant  while  in the
      Continuous Service of the Company or an Affiliate,  the person to whom any
      Option held by the  Participant at the time of his death is transferred by
      will or by the laws of descent and  distribution  may exercise such Option
      on the same terms and  conditions  that such  Participant  was entitled to
      exercise  such Option.  At the time of the death of the  Participant,  all
      Options  theretofore  granted to the Participant and not fully exercisable
      shall terminate.  Following the death of any Participant to whom an Option
      was granted under the Plan,  the  Committee,  as an  alternative  means of
      settlement  of such  Option,  may elect to pay to the  person to whom such
      Option is  transferred  the amount by which the Market  Value per Share on
      the date of exercise of such Option  shall  exceed the  Exercise  Price of
      such Option, multiplied by the number of Shares with respect to which such
      Option is properly  exercised.  Any such  settlement of an Option shall be
      considered an exercise of such Option for all purposes of the Plan.

          (e) Notwithstanding  the  provisions of the foregoing  paragraphs of
      this  Section 7, the  Committee  may,  in its sole  discretion,  establish
      different  terms and conditions  pertaining to the effect of the cessation
      of Continuous  Service,  to the extent permitted by applicable federal and
      state law.

      8. Incentive Stock Options. Incentive Stock Options may be granted only to
Participants  who are  Employees.  Any  provisions  of the Plan to the  contrary
notwithstanding,  (i) no  Incentive  Stock Option shall be granted more than ten
years from the date the Plan is adopted by the Board of Directors of the Company
and no Incentive Stock Option shall be exercisable  more than ten years from the
date such  Incentive  Stock Option is granted,  (ii) the  Exercise  Price of any
Incentive  Stock Option shall not be less than the Market Value per Share on the
date such Incentive  Stock Option is granted,  (iii) any Incentive  Stock Option
shall not be transferable by the Participant to whom such Incentive Stock Option
is granted other than by will or the laws of descent and  distribution and shall
be exercisable during such Participant's lifetime only by such Participant,  and
(iv) no Incentive Stock Option shall be granted which would permit a Participant
to acquire,  through the  exercise of  Incentive  Stock  Options in any calendar
year,  Shares or shares of any  capital  stock of the  Company or any  Affiliate
thereof  having  an  aggregate  Market  Value  (determined  as of the  time  any
Incentive  Stock  Option  is  granted)  in  excess of  $100,000.  The  foregoing
limitation  shall be determined by assuming that the  Participant  will exercise
each  Incentive  Stock  Option  on the  date  that  such  Option  first  becomes
exercisable.  Notwithstanding the foregoing, in the case of any Participant who,
at the date of grant,  owns stock possessing more than 10% of the total combined
voting  power of all classes of capital  stock of the Company or any  Affiliate,
the Exercise Price of any Incentive  Stock Option shall not be less than 110% of
the Market  Value per Share on the date such  Incentive  Stock Option is granted
and such Incentive  Stock Option shall not be  exercisable  more than five years
from the date such Incentive Stock Option is granted.  Notwithstanding any other
provisions  of this Plan,  if for any reason any Option  granted under this Plan
that is intended to be an  Incentive  Stock  Option  shall fail to qualify as an
Incentive Stock Option,  such Option shall be deemed to be a Non-Qualified Stock
Option,  and such  Option  shall be deemed to be fully  authorized  and  validly
issued under this Plan.

      9. Terms and Conditions of Restricted Stock. The Committee shall have full
and complete authority,  subject to the limitations of the Plan, to grant awards
of Restricted  Stock and, in addition to the terms and  conditions  contained in


                                       A-6
<PAGE>

paragraphs  (a) through (g) of this  Section 9, to provide  such other terms and
conditions  (which need not be identical among  Participants) in respect of such
Awards, and the vesting thereof, as the Committee shall determine and provide in
the agreement  referred to in paragraph  (d) of this Section 9.  Notwithstanding
any other  provisions of this Plan,  the Committee  shall have full and complete
discretion,  at the  time of the  grant  of an award  of  Restricted  Stock,  to
determine whether or not the grant of Restricted Stock is intended to qualify as
"performance-based compensation" under Section 162(m) of the Code.

          (a) At the time of an award of Restricted  Stock, the Committee shall
      establish for each Participant a Restricted  Period during which or at the
      expiration  of which,  the Shares of  Restricted  Stock  shall  vest.  The
      Committee  may also restrict or prohibit the sale,  assignment,  transfer,
      pledge  or other  encumbrance  of the  Shares of  Restricted  Stock by the
      Participant  during the Restricted  Period.  Except for such restrictions,
      and subject to  paragraphs  (c), (d) and (e) of this Section 9 and Section
      10 hereof,  the  Participant  as owner of such  Shares  shall have all the
      rights  of a  stockholder,  including  but not  limited  to,  the right to
      receive  all  dividends  paid on such  Shares  and the  right to vote such
      Shares.  Except  in the case of  grants  of  Restricted  Stock  which  are
      intended  to qualify as  "performance-based  compensation"  under  Section
      162(m)  of the  Code,  the  Committee  shall  have the  authority,  in its
      discretion, to accelerate the time at which any or all of the restrictions
      shall lapse with  respect to any Shares of  Restricted  Stock prior to the
      expiration of the Restricted Period with respect thereto, or to remove any
      or all of such restrictions, whenever it may determine that such action is
      appropriate  by reason of changes in applicable tax or other laws or other
      changes  in  circumstances   occurring  after  the  commencement  of  such
      Restricted Period.

          (b) Except as provided in Section 12 hereof, if a Participant  ceases
      to maintain  Continuous Service for any reason (other than death, total or
      partial  disability or retirement)  unless the Committee  shall  otherwise
      determine,  all Shares of  Restricted  Stock  theretofore  awarded to such
      Participant  and  which  at the  time of such  termination  of  Continuous
      Service are subject to the  restrictions  imposed by paragraph (a) of this
      Section 9 shall upon such  termination of Continuous  Service be forfeited
      and  returned  to  the  Company.  If  a  Participant  ceases  to  maintain
      Continuous Service by reason of death or total or partial disability, then
      the  restrictions  with  respect to the  Ratable  Portion of the Shares of
      Restricted Stock shall lapse and such Shares shall be free of restrictions
      and shall not be forfeited.  The Ratable  Portion shall be determined with
      respect to each  separate  Award of  Restricted  Stock issued and shall be
      equal to (i) the  number of  Shares of  Restricted  Stock  awarded  to the
      Participant  multiplied  by the  portion  of the  Restricted  Period  that
      expired  at the  date of the  Participant's  death  or  total  or  partial
      disability  reduced  by (ii) the  number  of Shares  of  Restricted  Stock
      awarded with respect to which the  restrictions  had lapsed as of the date
      of the death or total or partial disability of the Participant.

          (c) Each certificate  issued in respect of Shares of Restricted Stock
      awarded under the Plan shall be registered in the name of the  Participant
      and deposited by the Participant,  together with a stock power endorsed in
      blank,  with the  Company  and shall  bear the  following  (or a  similar)
      legend:


                                       A-7
<PAGE>


"The  transferability  of this  certificate and the shares of stock  represented
hereby are subject to the terms and conditions (including  forfeiture) contained
in the 2000 Stock  Option and  Incentive  Plan of Shoe  Carnival,  Inc.,  and an
Agreement  entered into between the  registered  owner and Shoe  Carnival,  Inc.
Copies of such Plan and  Agreement are on file in the office of the Secretary of
Shoe Carnival, Inc.

          (d) At the  time of an award  of  Shares  of  Restricted  Stock,  the
      Participant  shall  enter  into an  Agreement  with the  Company in a form
      specified by the  Committee,  agreeing to the terms and  conditions of the
      award  and to such  other  matters  as the  Committee  shall  in its  sole
      discretion determine.

          (e) At the  time of an award  of  Shares  of  Restricted  Stock,  the
      Committee  may,  in its  discretion,  determine  that the  payment  to the
      Participant of dividends declared or paid on such Shares by the Company or
      a specified portion thereof,  shall be deferred until the earlier to occur
      of (i) the lapsing of the restrictions imposed under paragraph (a) of this
      Section 9 or (ii) the  forfeiture  of such Shares under  paragraph  (b) of
      this  Section 9, and shall be held by the  Company  for the account of the
      Participant until such time. In the event of such deferral, there shall be
      credited  at the end of each year (or  portion  thereof)  interest  on the
      amount of the account at the  beginning of the year at a rate per annum as
      the  Committee,  in its  discretion,  may  determine.  Payment of deferred
      dividends,  together with interest accrued thereon as aforesaid,  shall be
      made upon the earlier to occur of the events  specified in (i) and (ii) of
      the first sentence of this paragraph (e).

          (f) At the expiration of the restrictions imposed by paragraph (a) of
      this Section 9, the Company shall  redeliver to the  Participant (or where
      the relevant  provision of paragraph  (b) of this Section 9 applies in the
      case of a deceased Participant,  to his legal representative,  beneficiary
      or heir) the  certificate(s) and stock power deposited with it pursuant to
      paragraph  (c) of  this  Section  9 and  the  Shares  represented  by such
      certificate(s) shall be free of the restrictions  referred to in paragraph
      (a) of this Section 9. Notwithstanding any other provision of this Section
      9 and  Section  11 to the  contrary,  in the case of grants of  Restricted
      Stock that are  intended  to qualify as  "performance-based  compensation"
      under  Section  162(m) of the Code,  no Shares of  Restricted  Stock shall
      become  vested  unless  the  Performance  Targets  with  respect  to  such
      Restricted  Stock shall have been  satisfied  and unless the Committee has
      certified,  by resolution or other appropriate action in writing, that the
      Performance  Targets  previously  established  by the Committee  have been
      satisfied.  If the vesting of Shares of  Restricted  Stock is  accelerated
      after the  applicable  Performance  Targets  have been met,  the amount of
      Restricted  Stock  distributed  shall be  discounted  by the  Committee to
      reasonably  reflect the time value of money in connection  with such early
      vesting.

          (g) Notwithstanding  any other  provision  of this  Section 9 to the
      contrary,  for  purposes  of  qualifying  grants  of  Restricted  Stock as
      "performance-based  compensation"  under Section  162(m) of the Code,  the
      Committee  shall  establish  restrictions  based upon the  achievement  of
      Performance  Targets.  The  specific  goal or goals under the  Performance
      Targets  that  must be  satisfied  for the  Restricted  Period to lapse or
      terminate  shall be set by the  Committee  on or before  the  latest  date
      permissible   to   enable   the    Restricted    Stock   to   qualify   as


                                       A-8
<PAGE>


      "performance-based  compensation"  under Section  162(m) of the Code.  The
      Business  Criteria for  Performance  Targets under this Section 9 shall be
      any one or any  combination  of Annual Return to  Shareholders,  Total Net
      Sales, Net Earnings,  Net Earnings before  Nonrecurring  Items,  Return on
      Equity, Return on Assets, EPS, EBITDA or EBITDA before Nonrecurring Items.
      In granting  Restricted  Stock that is intended to qualify  under  Section
      162(m), the Committee shall follow any procedures  determined by it in its
      sole  discretion  from  time  to  time  to  be  necessary,   advisable  or
      appropriate to ensure  qualification of the Restricted Stock under Section
      162(m) of the Code.

      10.  Adjustments Upon Changes in  Capitalization.  In the event of any
change in the  outstanding  Shares  subsequent to the  effective  date of the
Plan by reason of any reorganization,   recapitalization,   stock  split,  stock
dividend, combination or exchange of shares, merger, consolidation or any change
in the  corporate  structure or Shares of the  Company,  the maximum aggregate
number  and class of shares as to which  Awards  may be  granted under the Plan
and the  number  and class of shares  with  respect to which Awards  theretofore
have been granted under the Plan shall be appropriately adjusted by the
Committee,  whose  determination  shall be conclusive.  Any shares  of stock or
other  securities  received,  as a result of any of the foregoing,  by a
Participant  with  respect to  Restricted  Stock shall be subject  to  the  same
restrictions  and  the   certificate(s)  or  other instruments  representing or
evidencing such shares or securities  shall be legended and deposited with the
Company in the manner provided in Section 9 hereof.

      11. Effect of Reorganization.

          Awards will be affected by a Reorganization as follows:

          (a) If the  Reorganization  is a dissolution  or  liquidation  of the
      Company then (i) the  restrictions of Section 9(a) on Shares of Restricted
      Stock shall lapse and (ii) each outstanding  Option shall  terminate,  but
      each  Participant  to whom the  Option was  granted  shall have the right,
      immediately  prior to such  dissolution  or  liquidation  to exercise  his
      Option in full,  notwithstanding  the  provisions  of  Section  8, and the
      Company  shall notify each  Participant  of such right within a reasonable
      period of time prior to any such dissolution or liquidation.

          (b) If the  Reorganization  is a merger  or  consolidation,  upon the
      effective date of such Reorganization (i) each Optionee shall be entitled,
      upon  exercise  of his  Option  in  accordance  with all of the  terms and
      conditions of the Plan, to receive in lieu of Shares, shares of such stock
      or other  securities  or  consideration  as the holders of Shares shall be
      entitled to receive pursuant to the terms of the Reorganization;  and (ii)
      each  holder of  Restricted  Stock shall  receive  shares of such stock or
      other securities as the holders of Shares received and the  certificate(s)
      or other instruments  representing or evidencing such shares or securities
      shall be legended and deposited with the Company in the manner provided in
      Section 9 hereof.

The adjustments  contained in this Section and the manner of application of such
provisions shall be determined solely by the Committee.


                                       A-9
<PAGE>


      12. Effect  of  Change  of  Control.  If the  Continuous  Service  of any
Participant  of the Company or any Affiliate is  involuntarily  terminated,  for
whatever  reason,  at any time within eighteen months after a Change in Control,
unless the Committee shall have otherwise  provided in the agreement referred to
in  paragraph  (d) of Section 9 hereof,  any  Restricted  Period with respect to
Restricted Stock  theretofore  awarded to such Participant shall lapse upon such
termination and all Shares awarded as Restricted Stock shall become fully vested
in the  Participant  to whom such  Shares  were  awarded.  If a tender  offer or
exchange  offer  for  Shares  (other  than  such an  offer  by the  Company)  is
commenced,  or if an event  specified  in  clause  (ii) or  clause  (iii) of the
definition of a Change in Control contained in Section 2 shall occur, unless the
Committee shall have otherwise  provided in the instrument  evidencing the grant
of an Option,  all Options  theretofore  granted and not fully exercisable shall
become  exercisable in full upon the happening of such event and shall remain so
exercisable in accordance with their terms;  provided,  however,  that no Option
which has  previously  been  exercised  or  otherwise  terminated  shall  become
exercisable.

      13. Assignments  and  Transfers.  Except as otherwise  determined  by the
Committee, no Award nor any right or interest of a Participant under the Plan in
any instrument  evidencing any Award under the Plan may be assigned,  encumbered
or transferred  except,  in the event of the death of a Participant,  by will or
the laws of descent and distribution.

      14. Employee  Rights Under the Plan. No officer,  employee or other person
shall have a right to be selected as a Participant nor, having been so selected,
to be selected again as a Participant  and no officer,  employee or other person
shall have any claim or right to be granted an Award under the Plan or under any
other  incentive  or similar plan of the Company or any  Affiliate.  Neither the
Plan nor any action taken  thereunder  shall be construed as giving any employee
any right to be retained in the employ of the Company or any Affiliate.

      15. Delivery and  Registration  of Stock.  The  Company's  obligation  to
deliver Shares with respect to an Award shall, if the Committee so requests,  be
conditioned upon the receipt of a representation as to the investment  intention
of the Participant to whom such Shares are to be delivered,  in such form as the
Company  shall  determine  to be  necessary  or  advisable  to  comply  with the
provisions  of the  Securities  Act or any  other  applicable  federal  or state
securities legislation.  It may be provided that any representation  requirement
shall  become  inoperative  upon a  registration  of the Shares or other  action
eliminating  the necessity of such  representation  under the  Securities Act or
other securities  legislation.  The Company shall not be required to deliver any
Shares  under the Plan prior to (i) the  admission  of such shares to listing on
any stock  exchange or system on which  Shares may then be listed,  and (ii) the
completion of such registration or other  qualification of such Shares under any
state or federal law, rule or regulation,  as the Company shall  determine to be
necessary or advisable.

      16. Withholding  Tax. Upon the termination of the Restricted  Period with
respect to any Shares of Restricted  Stock (or at any such earlier time, if any,
that an election is made by the Participant  under Section 83(b) of the Code, or
any successor  provision thereto, to include the value of such Shares in taxable
income),  the Company may, in lieu of requiring the  Participant or other person
receiving  such  Shares to pay the  Company  the  amount of any taxes  which the
Company is required to withhold with respect to such Shares, retain a sufficient
number of Shares  held by it to cover the amount  required to be  withheld.  The


                                      A-10
<PAGE>


Company shall have the right to deduct from all  dividends  paid with respect to
Shares of Restricted Stock the amount of any taxes which the Company is required
to withhold with respect to such dividend payments.

      Where a Participant or other person is entitled to receive Shares pursuant
to the exercise of an Option  pursuant to the Plan,  the Company may, in lieu of
requiring the  Participant or such other person to pay the Company the amount of
any taxes which the Company is required to withhold with respect to such Shares,
retain a number of such  Shares  sufficient  to cover the amount  required to be
withheld.

      17. Loans.
           (a) The Company may make loans to a Participant  in  connection  with
      Restricted Stock or the exercise of Options subject to the following terms
      and conditions and such other terms and conditions not  inconsistent  with
      the Plan,  including  the rate of interest,  if any, as the Company  shall
      impose from time to time.

           (b) No loan made  under the Plan  shall  exceed  (i) with  respect to
      Options,  the sum of (A) the aggregate  option price payable upon exercise
      of the Option in relation  to which the loan is made,  plus (B) the amount
      of the reasonably  estimated  income taxes payable by the grantee and (ii)
      with  respect to  Restricted  Stock,  the amount of  reasonably  estimated
      income taxes payable by the grantee.  In no event may any such loan exceed
      the Market Value of the related Shares at the time of the loan.

           (c) No loan  shall  have  an  initial  term  exceeding  three  years;
      provided,  that loans under the Plan shall be renewable at the  discretion
      of the Committee; and provided,  further, that the indebtedness under each
      loan  shall  become  due and  payable on a date no later than (i) one year
      after termination of the Participant's employment due to death, retirement
      or  disability,  or  (ii)  the  day of  termination  of the  Participant's
      employment for any reason other than death, retirement or disability.

           (d) Loans  under the Plan may be  satisfied  by the  Participant,  as
      determined  by  the  Committee,  in  cash  or,  with  the  consent  of the
      Committee,  in whole or in part in Shares  at Market  Value on the date of
      such payment.

           (e) When a loan  shall  have been made,  Shares  having an  aggregate
      Market Value equal to the amount of the loan may, in the discretion of the
      Committee,  be required to be pledged by the Participant to the Company as
      security for payment of the unpaid  balance of the loan.  Portions of such
      Shares may, in the discretion of the  Committee,  be released from time to
      time as it deems not to be needed as security.

           (f) Every loan shall meet all applicable laws,  regulations and rules
      of the Federal  Reserve  Board and any other  governmental  agency  having
      jurisdiction.


                                      A-11
<PAGE>


      18. Termination,  Amendment and Modification of Plan. The Board may at any
time  terminate,  and may at any time and from  time to time and in any  respect
amend or modify,  the Plan;  provided however,  that to the extent necessary and
desirable to comply with Section 422 of the Code (or any other applicable law or
regulation,  including  requirements  of any stock  exchange or Nasdaq system on
which  the  Shares  are  listed  or  quoted)  shareholder  approval  of any Plan
amendment shall be obtained in such a manner and to such a degree as is required
by the applicable law or regulation;  and provided further, that no termination,
amendment  or  modification  of the Plan  shall in any  manner  affect any Award
theretofore  granted pursuant to the Plan without the consent of the Participant
to whom the Award was granted or transferee of the Award.

      19. Section 162(m)  Conditions;  Bifurcation of Plan. It is the intent of
the Company that the Plan and certain of the Awards  granted  hereunder  satisfy
and be interpreted in a manner that, in the case of Participants  who are or may
be persons  whose  compensation  is subject to  Section  162(m),  satisfies  any
applicable  requirements  as  performance-based   compensation.  Any  provision,
application  or  interpretation  of the Plan  inconsistent  with this  intent to
satisfy  the  standards  in  Section  162(m) of the Code  shall be  disregarded.
Notwithstanding anything to the contrary in the Plan, the provisions of the Plan
may at any time be  bifurcated  by the Board of  Directors of the Company or the
Committee  in any  manner  so that  certain  provision  of the Plan or any Award
intended  (or  required  in order) to satisfy  the  applicable  requirements  of
Section 162(m) are only  applicable to persons whose  compensation is subject to
Section 162(m).

      20. Effective Date and Term of Plan. The Plan shall become effective upon
its adoption by the Board of Directors and  shareholders of the Company.  Unless
sooner  terminated under Section 18 hereof,  no further Awards may be made under
the Plan after ten years from the date of adoption.

                                  Adopted by the Board of Directors
                                  of Shoe Carnival, Inc. as of May 1, 2000

                                  Adopted by the Shareholders of
                                  Shoe Carnival, Inc. as of ______________, 2000



                                      A-12
<PAGE>



PROXY                         SHOE CARNIVAL, INC.                          PROXY

               Proxy Solicited on Behalf of The Board of Directors
             For The Annual Meeting of Shareholders -- June 8, 2000


     The  undersigned  appoints Mark L. Lemond and J. Wayne Weaver,  and each of
them, as proxies,  with full power of substitution  and revocation,  to vote, as
designated  on the reverse side hereof,  all the Common Stock of Shoe  Carnival,
Inc.  which  the  undersigned  has  power to vote,  with all  powers  which  the
undersigned  would  possess if  personally  present,  at the  annual  meeting of
shareholders  thereof to be held at the  Company's headquearters,  8233 Baumgart
Road, Evansville, Indiana on June 8, 2000, or at any adjournment thereof.

     This  proxy when  properly  executed  will be voted in the manner  directed
herein by the undersigned shareholder.  Unless otherwise marked, this proxy will
be voted FOR the election as Director of the nominee  listed under  Proposal 1
and FOR Proposal 2 and 3.

           PLEASE VOTE, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.

                  (Continued and to be signed on reverse side.)








<PAGE>




                               SHOE CARNIVAL, INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]



                                           For   Withhold

1.   Election of Director--                []      []
     Nominee:  William E. Bindley



                                           For   Against    Abstain

2.   Proposal to approve the               []      []          []
     appointment of Deloitte &
     Touche LLP, as auditors for
     the Company for 2000.



                                           For   Against    Abstain

3.   Proposal to approve the               []      []          []
     Company's 2000 Stock Option
     and Incentive Plan.

4.   In their discretion, any other
     matters that may properly
     come before the meeting.



                                     Dated:                 , 2000


                                     Signature(s)



                                     NOTE:  When signing as attorney, executor,
                                     administrator, trustee or guardian, please
                                     give full title.  If more than one trustee,
                                     all should sign.  All joint owners must
                                     sign.
- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE


                             YOUR VOTE IS IMPORTANT!

           PLEASE VOTE, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.









<PAGE>






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