ROCKY SHOES & BOOTS INC
DEF 14A, 1998-04-09
FOOTWEAR, (NO RUBBER)
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<PAGE>   1


                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934

Filed by the Registrant  |X|
Filed by a Party other than the Registrant|_|

Check the appropriate box:

|_|      Preliminary Proxy Statement
|_|      Confidential, for Use of the Commission Only (as permitted by Rule 
         14a-6(e)(2))
|X|      Definitive Proxy Statement
|_|      Definitive Additional Materials
|_|      Soliciting Material Pursuant to Section 240.14a-11(c) or Section 
         240.14a-12

                            ROCKY SHOES & BOOTS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
|X|      No fee required.
|_|      Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 
         0-11.
         1)       Title of each class of Securities to which transaction 
                  applies:

                  -------------------------------------------------------------
         2)       Aggregate number of securities to which transaction applies:

                  -------------------------------------------------------------
         3)       Per unit price or other underlying value of transaction
                  computed pursuant to Exchange Act Rule 0-11 (Set forth the
                  amount on which the filing fee is calculated and state how it
                  was determined):

                  -------------------------------------------------------------
         4)       Proposed maximum aggregate value of transaction:

                  -------------------------------------------------------------
         5)       Total fee paid:

                  -------------------------------------------------------------

|_|      Fee paid previously with preliminary materials.

|_|      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee
         was paid previously. Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:

                  -------------------------------------------------------------
         2)       Form, Schedule or Registration Statement No.:

                  -------------------------------------------------------------
         3)       Filing Party:

                  -------------------------------------------------------------
         4)       Date Filed:

                  -------------------------------------------------------------


<PAGE>   2
                            ROCKY SHOES & BOOTS, INC.
                              39 East Canal Street
                             Nelsonville, Ohio 45764


                                                                  April 10, 1998


Dear Shareholder:

         I am pleased to invite you to the Annual Meeting of Shareholders of
Rocky Shoes & Boots, Inc. to be held on Tuesday, May 19, 1998, at 9:30 a.m., at
Stuarts Opera House, located at 34 Public Square, Nelsonville, Ohio. Parking is
available in Nelsonville at Rocky Shoes & Boots, Inc., at 39 East Canal Street,
and directions and transportation to Stuarts Opera House will be available. We
look forward to meeting all of our shareholders who are able to attend.

         At the Annual Meeting, you will be asked to elect Class II Directors,
to approve and adopt amendments to the Company's 1995 Stock Option Plan, and to
ratify the selection of Deloitte & Touche LLP as the Company's independent
auditors for the fiscal year ending December 31, 1998. A copy of the Proxy
Statement and the proxy card are enclosed.

         It is very important that your shares are represented and voted at the
meeting whether or not you plan to attend. Accordingly, please sign, date, and
return your proxy card in the enclosed envelope at your earliest convenience. If
you attend the meeting you may vote in person if you wish and your proxy will
not be used.

         Your interest and participation in the affairs of the Company are
greatly appreciated. Thank you for your continued support.

                                                     Sincerely,

                                                     Mike Brooks
                                                     Chairman, President, and
                                                     Chief Executive Officer





<PAGE>   3





                            ROCKY SHOES & BOOTS, INC.
                              39 East Canal Street
                             Nelsonville, Ohio 45764

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


                                                                  April 10, 1998
To Our Shareholders:

         The Annual Meeting of Shareholders of Rocky Shoes & Boots, Inc. will be
held at Stuarts Opera House, located at 34 Public Square, Nelsonville, Ohio, on
Tuesday, May 19, 1998, at 9:30 a.m. local time, for the following purposes:

   (1)   To elect four Class II Directors of the Company each to serve for a
         two-year term expiring at the 2000 Annual Meeting of Shareholders.
   
   (2)   To approve and adopt amendments to the Company's 1995 Stock Option
         Plan.
   
   (3)   To ratify the selection of Deloitte & Touche LLP as the Company's
         independent public accountants for the fiscal year ending December 31,
         1998.
   
   (4)   To transact any other business which may properly come before the
         meeting or any adjournment thereof.

         You will be most welcome at the meeting, and we hope you can attend.
Directors and officers of the Company and representatives of its independent
public accountants will be present to answer your questions and to discuss its
business.

         We urge you to execute and return the enclosed proxy as soon as
possible so that your shares may be voted in accordance with your wishes. If you
attend the meeting, you may vote in person and your proxy will not be used.

                                            By Order of the Board of Directors,

                                            Curtis A. Loveland
                                            Secretary


- --------------------------------------------------------------------------------
                     PLEASE SIGN AND MAIL THE ENCLOSED PROXY
                          IN THE ACCOMPANYING ENVELOPE
               NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
- --------------------------------------------------------------------------------


<PAGE>   4



                            ROCKY SHOES & BOOTS, INC.
                              39 East Canal Street
                             Nelsonville, Ohio 45764
                          -----------------------------


                                 PROXY STATEMENT

                          -----------------------------

                         ANNUAL MEETING OF SHAREHOLDERS

                                  MAY 19, 1998
                          -----------------------------

         This Proxy Statement is furnished to the shareholders of Rocky Shoes &
Boots, Inc. (the "Company") in connection with the solicitation of proxies to be
used in voting at the Annual Meeting of Shareholders to be held on May 19, 1998,
and at any adjournment thereof. The enclosed proxy is solicited by the Board of
Directors of the Company. This Proxy Statement and the enclosed proxy will be
first sent or given to the Company's shareholders on approximately April 10,
1998.

         The Company will bear the cost of the solicitation of proxies,
including the charges and expenses of brokerage firms and others for forwarding
solicitation material to beneficial owners of stock. Representatives of the
Company may solicit proxies by mail, telegram, telephone, or personal interview.

         The shares represented by the accompanying proxy will be voted as
directed if the proxy is properly signed and received by the Company prior to
the meeting. The proxy will be voted FOR the nominees for director named herein,
FOR the approval and adoption of amendments to the Company's 1995 Stock Option
Plan, and FOR the ratification of the appointment of Deloitte & Touche LLP as
independent public accountants if no direction is made to the contrary. Any
shareholder giving a proxy has the power to revoke it at any time before it is
exercised by filing a written notice with the Secretary of the Company prior to
the meeting. Shareholders who attend the meeting may vote in person and their
proxies will not be used.

         Holders of record of Common Stock of the Company at the close of
business on March 26, 1998, will be entitled to vote at the Annual Meeting. At
that time, the Company had 5,444,025 shares of Common Stock outstanding and
entitled to vote. Each share of Common Stock outstanding on the record date
entitles the holder to one vote on each matter submitted at the Annual Meeting.

         The presence, in person or by proxy, of a majority of the outstanding
shares of Common Stock of the Company is necessary to constitute a quorum for
the transaction of business at the Annual Meeting. Abstentions and broker
non-votes are counted for purposes of determining the presence or absence of a
quorum. Broker non-votes occur when brokers, who hold their customers' shares in
street name, sign and submit proxies for such shares and vote such shares on
some matters, but not others. Typically, this would occur when brokers have not
received any instructions from their customers, in which case the brokers, as
the holders of record, are permitted to vote on "routine" matters, which
typically include the election of directors and ratification of independent
public accountants.


<PAGE>   5

         The election of each director nominee requires the favorable vote of a
plurality of all votes cast by the holders of Common Stock at a meeting at which
a quorum is present. Proxies that are marked "Withhold Authority" and broker
non-votes will not be counted toward such nominee's achievement of a plurality
and thus will have no effect. Each other matter to be submitted to the
shareholders for approval or ratification at the Annual Meeting requires the
affirmative vote of the holders of a majority of the Common Stock present and
entitled to vote on the matter. For purposes of determining the number of shares
of Common Stock voting on the matter, abstentions will be counted and will have
the effect of a negative vote; broker non-votes will not be counted and thus
will have no effect.

ELECTION OF DIRECTORS

         The Company's Code of Regulations provides for a classified board of
directors with two classes. Each class of directors consists, as nearly as
practical, of one-half of the total number of directors. The total number of
authorized directors has been fixed by the Board of Directors at eight. The
Board of Directors proposes the election of all four incumbent directors at the
1998 Annual Meeting of Shareholders to continue their service as Class II
Directors. The four incumbent Class I Directors will continue in office. The
nominees for Class II Directors, if elected, will serve for a two-year term
expiring at the 2000 Annual Meeting of Shareholders.

         Leonard L. Brown, David Fraedrich, Barbara Brooks Fuller, and Curtis A.
Loveland are currently Class II Directors of the Company and are being nominated
by the Board of Directors for re-election as Class II Directors.

         It is intended that, unless otherwise directed, the shares represented
by the enclosed proxy will be voted FOR the election of Messrs. Brown, Fraedrich
and Loveland and Ms. Brooks as Class II Directors. In the event that any of the
nominees for director should become unavailable, the number of directors of the
Company may be decreased pursuant to the Company's Code of Regulations, or the
Board of Directors may designate a substitute nominee, in which event the shares
represented by the enclosed proxy will be voted for such substitute nominee.

         THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE FOR THE
ELECTION OF EACH OF THE NOMINEES FOR DIRECTOR.

         The following table sets forth for each nominee and each continuing
director of the Company, such person's name, age, the year in which he or she
became a director of the Company, and his or her position with the Company and
the Company's subsidiaries, Five Star Enterprises Ltd. ("Five Star") and
Lifestyle Footwear, Inc. ("Lifestyle"):




                                       2
<PAGE>   6



                               CLASS II DIRECTORS
                      (NOMINEES - TERMS TO EXPIRE IN 2000)


<TABLE>
<CAPTION>
                                                 DIRECTOR
           NAME                     AGE            SINCE                              POSITION
- ---------------------------      ---------      -----------       ------------------------------------------------
<S>                                 <C>            <C>            <C> 
Leonard L. Brown                    66             1993           Director of the Company

David Fraedrich                     48             1992           Director, Executive Vice President, Chief
                                                                  Financial Officer, and Treasurer of the
                                                                  Company, Five Star, and Lifestyle

Barbara Brooks Fuller               54             1992           Director of the Company; Vice President -
                                                                  Retail Sales of the Company

Curtis A. Loveland                  51             1993           Director and Secretary of the Company;
                                                                  Secretary of Five Star and Lifestyle
</TABLE>


                                CLASS I DIRECTORS
                             (TERMS EXPIRE IN 1999)


<TABLE>
<CAPTION>
                                                 DIRECTOR
           NAME                     AGE            SINCE                              POSITION
- ---------------------------      ---------      -----------       ------------------------------------------------
<S>                                 <C>            <C>            <C> 
Mike Brooks                         51             1992           Director, Chairman of the Board, President,
                                                                  and Chief Executive Officer of the Company,
                                                                  Five Star, and Lifestyle

STANLEY I. KRAVETZ                  65             1993           Director of the Company

ROBERT D. STIX                      69             1993           Director of the Company

JAMES L. STEWART                    65             1996           Director of the Company
</TABLE>




         Leonard L. Brown has served as President of Leonard L. Brown, Inc., a
management consulting firm, since 1985, and as Managing Partner of L & O Realty
Co., a private real estate investment company, since 1980. From 1974 to 1985,
Mr. Brown served as Chief Executive Officer of Elmex Corp., a toy wholesale
company. From 1971 to 1978, the period during which Elmex Corp. was a unit of W.
R. Grace & Co., Mr. Brown also served as a Vice President and Division Executive
of W. R. Grace & Co.

         David Fraedrich has served as Executive Vice President, Chief Financial
Officer, and Treasurer of the Company since October 1992. Mr. Fraedrich joined
the Company in 1971 after graduating from Miami University in Oxford, Ohio, with
a B.S. in Business Administration. He has served in various positions, assuming
executive officer responsibilities in July 1975. Mr. Fraedrich has also served
as an executive officer of Lifestyle and Five Star since November 1988 and March
1987, respectively, and currently serves as Executive Vice President, Chief
Financial Officer, and Treasurer of these corporations.


                                       3
<PAGE>   7



         Barbara Brooks Fuller has served as Vice President - Retail Sales of
the Company since September 1985. Ms. Fuller joined the Company in 1977, working
in the Company's factory outlet store in various positions prior to becoming an
executive officer in 1985. She is the sister of Mike Brooks.

         Curtis A. Loveland has served as Secretary of the Company since October
1992 and of Five Star and Lifestyle since December 1992. Mr. Loveland has been a
practicing attorney for 25 years and has been a partner in the law firm of
Porter, Wright, Morris & Arthur, Columbus, Ohio since 1979. Mr. Loveland also
serves on the Boards of Directors of two other companies which file reports with
the Securities and Exchange Commission, Applied Innovation Inc., a
telecommunications products manufacturer, and Cross Medical Products, Inc.
(formerly known as Danninger Medical Technology, Inc.), a medical products
manufacturer.

         Mike Brooks has served as Chairman, President, and Chief Executive
Officer of the Company since August 1991. Mr. Brooks also has served Lifestyle
as President since November 1988 and as Chairman and Chief Executive Officer
since December 1992, and Five Star as President since March 1987, as Chairman
since August 1991, and as Chief Executive Officer since December 1992. Mr.
Brooks is a pattern engineering and shoe design graduate of the Ars Satoria in
Milan, Italy. After employment with U.S. Shoe Corporation and various tanning
companies, Mr. Brooks returned to the family shoe business in Nelsonville, Ohio,
in 1975, serving first as Manager of Product Development and a national salesman
and then, in 1984, as President. He has been a director of Footwear Industries
of America since April 1986 and currently serves on the Executive Board as
Chairman of that organization. He is the brother of Barbara Brooks Fuller.

         Stanley I. Kravetz has served as President of The Kravetz Group since
its formation in December 1988. The Kravetz Group is a consulting company
specializing in marketing, advertising, product management, venture management,
and public relations. Mr. Kravetz began his career in the footwear industry in
May 1976 as National Sales Manager of The Timberland Company and was promoted to
Executive Vice President and became a director of The Timberland Company in
1977. In July 1985, Mr. Kravetz purchased The Frye Boot Company, which he sold
to Reebok International Ltd. in May 1987. He continued in his position as
President of The Frye Boot Company and also became President of The Rockport
Company, another subsidiary of Reebok International Ltd. In February 1988, Mr.
Kravetz became Corporate Vice President of Reebok International Ltd. and served
in this position until December 1988.

         Robert D. Stix has been retired since December 1995. Prior thereto, he
served as General Manager of Operations of the Company from August 1994 through
December 1995. Mr. Stix previously had been associated with A.G. Edwards & Sons,
Inc. as an investment advisor from August 1992 to August 1994. Prior to that
time, Mr. Stix was an independent management consultant and public speaker on
Japanese management techniques. Mr. Stix began his career in the shoe industry
in 1953 when he joined U.S. Shoe Corporation. He held various positions,
including Director of Manufacturing, with responsibility for 17 plants producing
women's, men's, and children's shoes. In February 1973, Mr. Stix joined Stride
Rite Corporation, a footwear manufacturer, as Executive Vice President. From
November 1974 to March 1977, Mr. Stix was an executive officer of Gibson
Greeting Cards, Inc., serving first as Vice President of Operations, and then as
Executive Vice President of Operations and Finance. Mr. Stix returned to U.S.
Shoe Corporation in March 1977 as Director of Manufacturing and Operations, was
promoted in 1978 to Corporate Group Vice President, Manufacturing and
Operations, and was again promoted in 1986 to Corporate Senior Vice President,
Manufacturing and Operations. He served in this position until he formed his own
consulting business in September 1990.



                                       4
<PAGE>   8



         James L. Stewart has served as the proprietor of Rising Wolf Ranch,
Inc., a summer resort and a winter rehabilitation center for teenage boys
involved with drug abuse. Mr. Stewart also consults various retail and catalog
companies. Between 1984 and 1991, Mr. Stewart served as the President - C.E.O.
of Dunns Inc. and as the Vice President and General Manager of Gander Mountain
Inc. Prior thereto, he served Sears Roebuck & Co. for 28 years.


APPROVAL OF AMENDMENTS TO THE COMPANY'S 1995 STOCK OPTION PLAN

         The Board of Directors has approved amendments to the Company's 1995
Stock Option Plan (the "Plan"), subject to the approval of the amendments by the
shareholders at the Annual Meeting: (a) to increase the number of shares
available for issuance under the Plan from 400,000 to 900,000 shares, and to
increase the number of shares for which options may be granted to any one
individual during the term of the Plan from 200,000 to 450,000 shares; (b) to
provide that the members of the Stock Option and Compensation Committee be
"non-employee directors"; and (c) to provide that non-employee directors,
including those on the Stock Option and Compensation Committee, be eligible to
receive options under the Plan. Approval of these amendments requires the
affirmative vote of the holders of a majority of the shares of the Company's
common stock represented at the Annual Meeting. The following summary does not
purport to be complete and is qualified in its entirety by the terms of the
Amended and Restated 1995 Stock Option Plan.

PURPOSE OF THE 1995 STOCK OPTION PLAN

         The Company's Board of Directors believes that providing selected
persons with an opportunity to invest in the Company will give them additional
incentive to increase their efforts on behalf of the Company and will enable the
Company to attract and retain the best available employees, officers, directors,
consultants and advisors. The Company's Board of Directors has approved an
amendment to the Plan to increase the number of shares of the Company's common
stock reserved for issuance upon the exercise of options granted under the Plan
from 400,000 shares to 900,000 shares.

         The Plan was adopted by the Board of Directors on June 30, 1995, and
approved by shareholders on November 14, 1995. The amendment increasing the
number of shares of the Company's common stock issuable under the Plan was
adopted by the Company's Board of Directors on February 17, 1998. The options
may either meet the requirements of Section 422 ("Incentive Options") of the
Internal Revenue Code of 1986, as amended (the "Code") or not meet such
requirements ("Nonqualified Options"). Key employees, officers, and directors
of, and consultants and advisors who render services to, the Company are
eligible to receive options under the Plan.

ADMINISTRATION OF THE 1995 STOCK OPTION PLAN

         The Plan is administered by the Stock Option and Compensation Committee
which, under the Plan, must consist of not less than two members of the Board of
Directors appointed by the Board who are "disinterested persons". As amended,
the Stock Option and Compensation Committee would consist of not less than two
members of the Board of Directors appointed by the Board who are "non-employee
directors" as defined by the amended Rule 16b-3(b)(2)(i) under the Securities
Exchange Act of 1934, as amended. The members of the Stock Option and
Compensation Committee and all other independent members of the Board of
Directors are eligible to receive options under the Plan pursuant to a formula
set forth in the Plan which provides that, on January 1st of each year, each
director who is not an employee of the Company will be granted a Nonqualified
Option to purchase 5,000 shares of


                                       5
<PAGE>   9



the Company's common stock. See "Compensation of Directors." There are currently
five independent directors eligible to receive options pursuant to the Plan on
January 1st of each year.

         With respect to all eligible persons, the Stock Option and Compensation
Committee is authorized to determine to whom and at what time options may be
granted. The Stock Option and Compensation Committee determines the number of
shares subject to option, the duration of the option, the per share exercise
price, the rate and manner of exercise, and whether the option is intended to be
a Nonqualified Option or an Incentive Option. An Incentive Option may not have
an exercise price less than fair market value of the common stock on the date of
grant or an exercise period that exceeds ten years from the date of grant and is
subject to certain other limitations which allow the option holder to qualify
for favorable tax treatment. None of these restrictions apply to the grant of
Nonqualified Options, which may have an exercise price less than the fair market
value of the underlying common stock on the date of grant and may be exercisable
for an indeterminate period of time. The Stock Option and Compensation Committee
also has the discretion under the Plan to make cash grants to option holders
that are intended to offset a portion of the taxes payable upon exercise of
Nonqualified Options or on certain dispositions of shares acquired under
Incentive Options.

         The exercise price of the option may be paid in cash or, with the
consent of the Stock Option and Compensation Committee, (i) with previously
acquired shares of common stock valued at their fair market value on the date
they are tendered, (ii) delivery of a full recourse promissory note, the terms
and conditions of which will be determined by the Stock Option and Compensation
Committee, or (iii) by delivery of written instructions to forward the notice of
exercise to a broker or dealer and to deliver to a specified account a
certificate for the shares purchased upon exercise of the option and a copy of
irrevocable instructions to the broker or dealer to deliver the purchase price
of the shares to the Company.

TERMINATION OF OPTIONS

         Any option granted under the Plan will terminate automatically (i) 90
days after an employee's termination of employment with the Company (other than
by reason of death or disability or for cause), and (ii) one year after the
employee's death or termination of employment by reason of disability, unless
the option expires earlier by its terms. Options not exercisable as of the date
of a change in control of the Company will become exercisable immediately as of
such date. Options granted under the Plan are not transferable except by will or
the laws of descent and distributions.

TERM OF THE 1995 STOCK OPTION PLAN

         The Plan terminates on July 1, 2005, unless earlier terminated by the
Board of Directors.

AMENDMENT

         The Board of Directors may terminate, amend or modify the Plan at any
time provided that (a) no amendment may be made to the Plan which would cause
the Incentive Options granted thereunder to fail to qualify as incentive stock
options under the Code; and (b) any amendment which requires the approval of the
shareholders of the Company under the Code or Section 16 of the Securities
Exchange Act of 1934, as amended, or the regulations promulgated thereunder,
will be subject to such approval in accordance with the applicable law or
regulations. No amendment, modification or termination of the Plan may in any
manner adversely affect any option previously granted under the Plan without the
consent of the option holder or a permitted transferee of such option holder.


                                       6
<PAGE>   10




1995 STOCK OPTION PLAN TABLE

         As of February 27, 1998, options to purchase an aggregate of 360,000
shares of the Company's common stock (net of options canceled) had been granted
pursuant to the Plan, options to purchase 4,500 shares had been exercised,
options to purchase 355,500 shares remained outstanding, and only 40,000 shares
remained available for future grant. As of February 27, 1998, the market value
of all shares of the Company's common stock subject to outstanding options under
the Plan and all of the Company's stock option plans were approximately
$6,576,750 and $10,969,760, respectively (based upon the closing sale price per
share of the Company's common stock as reported on the Nasdaq National Market on
February 27, 1998). During the 1997 fiscal year, options covering 70,500 shares
of the Company's common stock were granted to employees of the Company under the
Plan. Shares underlying presently exercisable, but unexercised, options will
constitute outstanding shares of the Company's common stock for purposes of
calculating the Company's net income per share. The market value of the 900,000
shares of the Company's common stock to be subject to the Plan was approximately
$16,650,000 as of February 27, 1998.

         As of February 27, 1998, the following current directors and executive
officers named in the Company's Proxy Statement had been granted options under
the Plan as follows:

<TABLE>
<CAPTION>
                                                                NUMBER OF OPTIONS           AVERAGE EXERCISE PRICE
                                                                -----------------           ----------------------
                          NAME                                       GRANTED                      PER SHARE
                          ----                                       -------                      ---------
<S>                                                                  <C>                            <C>   
Mike Brooks                                                          38,000                         $12.69

David Fraedrich                                                      24,000                         $12.38

Barbara Brooks Fuller                                                14,000                         $12.11

Leonard L. Brown                                                     11,000                         $10.99

Stanley I. Kravetz                                                   11,000                         $10.99

Curtis A. Loveland                                                   11,000                         $10.99

Robert D. Stix                                                        8,000                         $12.86

James L. Stewart                                                      8,000                         $12.86

William S. Moore                                                     47,000                         $ 9.125

Allen Sheets                                                         15,000                         $11.70
</TABLE>

         Since adoption of the Plan: (i) all current executive officers, as a
group, have been granted options under the Plan covering 138,000 of the
Company's common stock which represents approximately 38% of the total number of
options granted pursuant to the Plan; and (iii) all current employees, excluding
executive officers, as a group, have been granted options under the Plan
covering 170,500 shares of the Company's common stock which represents
approximately 47% of the total number of options granted pursuant to the Plan.



                                       7
<PAGE>   11



FEDERAL INCOME TAX CONSEQUENCES

         The Plan permits the granting of Incentive Stock Options as well as
Non-Statutory Stock Options. Generally, no income is recognized when either type
of option is granted to the optionholder, but the subsequent tax treatment
differs widely.

         Non-Statutory Stock Options. Generally, upon the exercise of a
Non-Statutory Stock Option, the excess of the fair market value of the shares on
the date of exercise over the option price is ordinary income to the
optionholder at the time of the exercise. The tax basis for the shares purchased
is their fair market value on the date of exercise. Any gain or loss realized
upon a later sale of the shares for an amount in excess of or less than their
tax basis will be taxed as capital gain or loss, with the character of the gain
or loss (short-term or long-term) depending upon how long the shares were held
since exercise.

         Incentive Stock Options. Generally, no regular taxable income is
recognized upon the exercise of an Incentive Stock Option. The tax basis of the
shares acquired will be the exercise price. In order to receive this favorable
treatment, shares acquired pursuant to the exercise of an Incentive Stock Option
may not be disposed of within two years after the date the option was granted,
nor within one year after the exercise date (the "Holding Periods"). If the
shares are sold before the end of the Holding Periods, the amount of that gain
which equals the lesser of the difference between the fair market value on the
exercise date and the option price or the difference between the sale price and
the option price is taxed as ordinary income and the balance, if any, as
short-term or long-term capital gain, depending upon how long the shares were
held. If the Holding Periods are met, all gain or loss realized upon a later
sale of the shares for an amount in excess of or less than their tax basis will
be taxed as a long-term capital gain or loss.

         Alternative Minimum Tax. For purposes of determining the optionholder's
alternative minimum taxable income subject to the alternative minimum tax, the
exercise of an Incentive Stock Option by an optionholder will result in the
recognition of alternative minimum taxable income at the time of the exercise of
the option in an amount equal to the excess of the fair market value of the
shares on the exercise date over the option price. The alternative minimum tax
is paid only if it exceeds an individual's regular tax. It is imposed at a rate
of 26% on the first $175,000 of alternative minimum taxable income in excess of
the applicable exemption amount and at a rate of 28% for any additional
alternative minimum taxable income. The exemption amount is phased out for
higher income taxpayers.

         Exercise with Previously-Owned Shares. All options granted under the
Plan may be exercised with payment either in cash or, if authorized in its sole
discretion by the Company's Board of Directors, in previously-owned shares of
the Company Common Stock at their then fair market value, or in a combination of
both. When previously-owned shares ("Old Shares") are used to purchase shares
("New Shares") upon the exercise of an Incentive Stock Option or a Non-Statutory
Stock Option, no gain or loss is recognized by the optionholder to the extent
that the total value of the Old Shares surrendered does not exceed the total
value of all of the New Shares received. If, as would almost always be the case,
the value of the New Shares exceeds the value of the Old Shares, the excess
amount is not regular taxable income to the optionholder, if the option
exercised is an Incentive Stock Option and the Holding Periods discussed above
are met for the Old Shares at the time of exercise. The New Shares would also be
subject to the Holding Periods discussed above. On the other hand, if the option
exercised is a Non-Statutory Stock Option, the excess amount is taxable as
ordinary income.

         The Company Deduction. No deduction is available to the Company in
connection with the exercise of an Incentive Stock Option if the Holding Periods
discussed above are met. The Company, however, is entitled to a


                                       8
<PAGE>   12



deduction in connection with the exercise of an Incentive Stock Option if the
Holding Periods discussed above are not met, in an amount equal to the ordinary
income recognized by the optionholder (conditioned upon proper reporting and tax
withholding and subject to possible deduction limitations). The Company is
entitled to a tax deduction in connection with the exercise of a Non-Statutory
Stock Option equal to the ordinary income recognized by the optionholder
(conditioned upon proper reporting and tax withholding and subject to possible
deduction limitations).

         1997 Tax Act. Under recently enacted legislation, capital gains
recognized by optionholders upon the sale of shares generally will be subject to
a maximum federal income tax rate of 20%, provided the shares sold or exchanged
are held for more than eighteen (18) months. If the shares are held for more
than one year but less than eighteen months, then the capital gains recognized
by optionholders will be taxed at a maximum federal income tax rate of 28%.

         Section 162(m). Section 162(m) of the Internal Revenue Code does not
permit the Company to deduct non-performance based compensation in excess of
$1,000,000 per year paid to certain covered officers. The Company believes that
compensation paid pursuant to the Plan should qualify as performance-based
compensation and, therefore, Section 162(m) should not cause the Company to be
denied a deduction for compensation paid to certain covered officers pursuant to
the Plan.

         The affirmative vote of a majority of the votes entitled to be cast by
the holders of the Company's common stock present in person or represented by
proxy at the Annual Meeting is required to adopt the amendments to the 1995
Stock Option Plan.

         THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE FOR
APPROVAL OF THE AMENDMENTS TO THE 1995 STOCK OPTION PLAN. UNLESS A CONTRARY
CHOICE IS SPECIFIED, PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED
FOR APPROVAL OF THE PLAN.


RATIFICATION OF INDEPENDENT PUBLIC ACCOUNTANTS

         The Board of Directors has appointed Deloitte & Touche LLP, independent
public accountants, as auditors for the Company for the fiscal year ending
December 31, 1998. Although not required, the Board of Directors is submitting
its selection to the shareholders of the Company for ratification. Deloitte &
Touche LLP has served as the independent public accountants for the Company
since its formation in 1992. The Board of Directors believes that the
reappointment of Deloitte & Touche LLP for the fiscal year ending December 31,
1998, is appropriate because of the firm's reputation, qualifications, and
experience. The Board of Directors will reconsider the appointment of Deloitte &
Touche LLP if its selection is not ratified by the shareholders.

         Representatives of Deloitte & Touche LLP will be present at the meeting
and will have an opportunity to make a statement if they desire to do so. Such
representatives will be available to respond to appropriate questions.

         THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE
FOR RATIFICATION OF ITS APPOINTMENT OF DELOITTE & TOUCHE LLP.




                                       9
<PAGE>   13



INFORMATION CONCERNING THE DIRECTORS, EXECUTIVE OFFICERS,
AND PRINCIPAL SHAREHOLDERS

MEETINGS, COMMITTEES, AND COMPENSATION OF THE BOARD OF DIRECTORS

         The Board of Directors of the Company had a total of five meetings
during 1997. During 1997, each of the directors attended 75% or more of the
total number of (i) meetings of the Board, and (ii) meetings of committees of
the Board on which such director served. The Company compensates each director
who is not an officer or employee of the Company in cash at an annual rate of
$4,000, plus $500 for each committee meeting which does not occur on the same
day as a Board meeting. All directors receive reimbursement of reasonable
out-of-pocket expenses incurred in connection with the Board or committee
meetings. In addition, pursuant to the Company's 1995 Stock Option Plan, each of
the independent directors was granted an option to purchase 3,000 shares of the
Company's Common Stock on January 1st of each year. The exercise price of such
options equals 100% of the fair market value of the shares on the date of grant.
The options are not exercisable until a period of one year from the date of
grant and terminate on the sixth anniversary of the date of grant. Accordingly,
on January 1, 1997, nonqualified options to purchase 3,000 shares of Common
Stock were granted to each of Messrs. Brown, Kravetz, and Loveland at an
exercise price of $8.875 per share. These nonqualified options become
exercisable on January 1, 1998 and expire on January 1, 2003. Beginning in 1998,
pursuant to the Company's 1995 Stock Option Plan, each of the independent
directors will be granted an option to purchase 5,000 shares of Common Stock of
the Company on January 1st of each year.

         The Company has a standing Audit Committee and Stock Option and
Compensation Committee. The members of the Audit Committee are Messrs. Brown
(Chairman), Loveland, and Kravetz. The Audit Committee met twice during 1997.
The Audit Committee recommends the annual appointment of the Company's auditors,
with whom the Committee will review the scope of the audit, any non-audit
assignments and related fees, the accounting principles used by the Company in
financial reporting, internal financial auditing procedures, and the adequacy of
the Company's internal control procedures. During 1997, the members of the Stock
Option and Compensation Committee were Messrs. Kravetz (Chairman), Brown, and
Loveland. The Stock Option and Compensation Committee met once during 1997. This
Committee administers the 1995 Stock Option Plan and recommends to the Board of
Directors compensation for the Company's executive officers.



                                       10
<PAGE>   14



EXECUTIVE OFFICERS

         In addition to Mike Brooks, David Fraedrich, and Barbara Brooks Fuller,
the following persons are executive officers of the Company:

         William S. Moore, age 47, joined the Company as Vice President - Sales
and Marketing in September 1995 and was elected Senior Vice President - Sales
and Marketing in August 1996. Prior to that time, Mr. Moore had been employed by
the Norcross Companies, Inc. ("Norcross") and its subsidiaries since 1988. He
started as Vice President of Sales of Servus Footwear, a subsidiary of Norcross,
in August 1988. In September 1989, Mr. Moore became the Vice President of Sales
for the Fire and Industrial Division of Servus Footwear. In January 1991, he was
elected to the position of Vice President of Sales for the Consumer, Fire and
Industrial Division of Norcross. In January 1993, Mr. Moore became the Group
Vice President of Sales for Norcross and, in January 1995, he was elected to the
office of Corporate Vice President of Sales for Norcross. When Norcross
subsequently split into two companies, Norcross Footwear, Inc. and Norcross
Safety Products, Inc. in June 1995, Mr. Moore became the Vice President of Sales
for Norcross Safety Products, Inc.

         Allen Sheets, age 51, has served as Senior Vice President -
Manufacturing and Operations of the Company since September 1995. Prior thereto,
Mr. Sheets served as Vice President - Manufacturing beginning in 1985. Prior
thereto, Mr. Sheets, who joined the Company in 1979, held various management
positions with the Company.

         Officers are elected annually by the Board of Directors and serve at
its discretion. There are no family relationships among directors and executive
officers of the Company, except that Mike Brooks and Barbara Brooks Fuller are
siblings.




                                       11
<PAGE>   15



OWNERSHIP OF COMMON STOCK BY MANAGEMENT

         The following table sets forth information regarding beneficial
ownership of the Company's Common Stock by each director, each of the Company's
executive officers named in the Summary Compensation Table, and the directors
and executive officers of the Company as a group as of February 27, 1998:


<TABLE>
<CAPTION>
                                                    NUMBER OF SHARES BENEFICIALLY          PERCENT OF
                 NAME                                         OWNED(1)                      CLASS(1)
- ---------------------------------------             -----------------------------      ------------------
<S>                                                         <C>                                      <C>
Mike Brooks                                                 430,337 COMMON (2)                       7.9%
Leonard L. Brown                                             12,500 COMMON (2)                          *
David Fraedrich                                             140,950 COMMON (2)(3)                    2.6%
Barbara Brooks Fuller                                       282,148 COMMON (2)                       5.2%
Stanley I. Kravetz                                           11,750 COMMON (2)                          *
Curtis A. Loveland                                           17,250 COMMON (2)                          *
Robert D. Stix                                               28,000 COMMON (2)(4)                       *
James L. Stewart                                              4,000 COMMON (2)                          *
William S. Moore                                             18,850 COMMON (2)                          *
Allen Sheets                                                 18,500 COMMON (2)                          *
All Directors and Executive                                 964,285 COMMON (2)                      17.1%
Officers as a Group (10 persons)
- ----------------------
</TABLE>
*indicates less than 1%

(1)   Beneficial ownership is determined in accordance with the rules of the
      securities and exchange commission which generally attribute beneficial
      ownership of securities to persons who possess sole or shared voting power
      and/or investment power with respect to those securities. Except as
      otherwise noted, none of the named individuals shares with another person
      either voting or investment power as to the shares reported. "Percentage
      of Class" is calculated by dividing the number of shares beneficially
      owned by the total number of outstanding shares of the company on February
      27, 1998, plus the number of shares such person has the right to acquire
      within 60 days of February 27, 1998.

(2)   Includes 36,500 shares of common stock for Mr. Brooks, 11,750 shares of
      common stock for Mr. Brown, 40,250 shares of common stock for Mr.
      Fraedrich, 10,000 shares of common stock for Ms. Fuller, 11,750 shares of
      common stock for Mr. Kravetz, 11,750 shares of common stock for Mr.
      Loveland, 26,000 shares of common stock for Mr. Stix, 3,000 shares of
      common stock for Mr. Stewart, 14,750 shares of common stock for Mr. Moore,
      18,500 shares of common stock for Mr. Sheets, and 184,250 shares of common
      stock for all directors and executive officers as a group, which could
      have been acquired under stock options exercisable within 60 days of
      February 27, 1998.

(3)   Includes 400 shares of common stock owned by Mr. Fraedrich's spouse. Mr.
      Fraedrich disclaims beneficial ownership of these shares.

(4)   Includes 2,000 shares of common stock owned by Mr. Stix' spouse. Mr. Stix
      disclaims beneficial ownership of these shares.


                                       12
<PAGE>   16



OWNERSHIP OF COMMON STOCK BY PRINCIPAL SHAREHOLDERS

       The following table sets forth information as of February 27, 1998
(except as noted below), relating to the beneficial ownership of Common Stock by
each person known by the Company to own beneficially more than 5% of the
outstanding shares of Common Stock.

<TABLE>
<CAPTION>
                                                                         NUMBER OF SHARES
                           NAME OF                                        OF COMMON STOCK                 PERCENT OF
                       BENEFICIAL OWNER                                BENEFICIALLY OWNED(1)               CLASS(2)
- --------------------------------------------------------------     -----------------------------        --------------
<S>                                                                        <C>                                    <C> 
Mike Brooks                                                                430,337 (2)(3)                         7.9%
c/o Rocky Shoes & Boots, Inc.
39 East Canal Street
Nelsonville, Ohio 45764

Barbara Brooks Fuller                                                      282,148 (2)(3)                         5.2%
c/o Rocky Shoes & Boots, Inc.
39 East Canal Street
Nelsonville, Ohio 45764

Strong Capital Management, Inc.(4)                                         370,650                                6.8%
100 Heritage Reserve
Menomonee Falls, Wisconsin 53051

Richard S. Strong(4)                                                       370,650                                6.8%
100 Heritage Reserve
Menomonee Falls, Wisconsin 53051

Wellington Management Company, LLP()                                       273,000                                5.0%
75 State Street
Boston, Massachusetts 02109
</TABLE>
- ----------------------
(1)    "Percentage of Class" is calculated by dividing the number of shares
       beneficially owned by the total number of outstanding shares of the
       Company on February 27, 1998, plus the number of shares such person has
       the right to acquire within 60 days of February 27, 1998.

(2)    Beneficial ownership is determined in accordance with the rules of the
       Securities and Exchange Commission which generally attribute beneficial
       ownership of securities to persons who possess sole or shared voting
       power and/or investment power with respect to those securities. Except as
       otherwise noted, none of the named individuals shares with another person
       either voting or investment power as to the shares reported.

(3)    Includes 36,500 shares of Common Stock for Mike Brooks and 10,000 shares
       of Common Stock each for Barbara Brooks Fuller, which could have been
       acquired under stock options exercisable within 60 days of February 27,
       1998.

(4)    Based on information filed in Schedule 13G with the Securities and
       Exchange Commission on February 17, 1998. Richard S. Strong is Chairman
       of the Board and the principal shareholder of Strong Capital Management,
       Inc., a registered investment advisor. Mr. Strong is reporting beneficial
       ownership of the same securities beneficially owned by Strong Capital
       Management, Inc., as a result of his position with and stock ownership in
       Strong Capital Management, Inc.

(5)    Based on information filed on Schedule 13G with the Securities and
       Exchange Commission on February 10, 1998.



                                       13
<PAGE>   17



Executive Compensation

       The following table sets forth certain information regarding compensation
paid during each of the Company's last three complete fiscal years to the
Company's Chief Executive Officer and the only other executive officers of the
Company whose combined salary and bonus exceeded $100,000 for 1997.

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                       LONG TERM      
                                                        ANNUAL COMPENSATION           COMPENSATION    
         NAME AND                FISCAL YEAR        -----------------------------     --------------     ALL OTHER    
    PRINCIPAL POSITION              ENDED             SALARY           BONUS           OPTIONS (#)     COMPENSATION   
- --------------------------      --------------      -----------    --------------     --------------    ------------- 
<S>                                <C>                <C>            <C>                      <C>          <C>      
Mike Brooks(1)                     12/31/97           $167,000       $101,520                 8,000        $4,221(2)
Chairman, President, and
Chief  Executive Officer of        12/31/96           $160,000        $56,000                 5,000        $3,897(2)
the Company, Five Star, and
Lifestyle                          6/30/95            $140,400         $4,722                22,000        $3,458(2)
                                   
                                   

David Fraedrich(1)                 12/31/97           $125,000        $63,000                 5,000        $2,768(2)
Executive Vice President,
Chief Financial Officer and        12/31/96           $120,000        $28,800                 4,000        $2,557(2)
Treasurer of the Company,
Five Star, and Lifestyle           6/30/95             $93,600         $2,656                12,000        $2,269(2)
                                   
                                   

William S. Moore(1)(3)             12/31/97           $130,000        $57,200                 5,000            --
Senior Vice President - Sales
and Marketing of the               12/31/96           $125,000        $30,000                 2,000            --
Company
                                   

Allen Sheets                       12/31/97            $90,000        $31,500                 4,000        $3,514(2)
Senior Vice President -
Manufacturing and                  12/31/96            $75,000        $15,000                 3,000        $  234(2)
Operations of the Company
                                   6/30/95             $60,060         $3,150                 5,000        $  847(2)
</TABLE>
- ----------------------

(1)  The Company has entered into employment agreements with Messrs. Brooks,
     Moore, and Fraedrich (see "Employment Agreements" below).

(2)  The Company has also entered into deferred compensation agreements with
     Messrs. Brooks, Fraedrich, and Sheets (individually, an "Employee").
     Benefits under these agreements are not deferred at the election of the
     Employee. Rather, each agreement provides that certain benefits will be
     paid to the Employee or a designated beneficiary upon retirement, death, or
     termination of employment with the Company (or an affiliate). Under the
     agreements, the Employee qualifies for the benefits after 15 years of
     service with the Company or a predecessor corporation. If the Employee
     retires after age 65, the Employee or his beneficiary will receive monthly
     payments ranging from $1,250 to $2,500 for a ten-year period commencing 90
     days after retirement. If the Employee dies prior to age 55, but after
     qualifying for the benefits, the Employee's beneficiary will receive
     $17,250 annually for ten years. If the Employee dies after age 55, but
     before age 65, the beneficiary will receive the greater of


                                       14
<PAGE>   18



     $17,250 annually or the amount the Employee would have received had he
     terminated his employment after age 65, reduced by an amount equal to
     5/9ths of one percent times the number of months remaining before the
     Employee would have reached age 65. If the Employee terminates his
     employment with the Company for any reason prior to age 65, the Employee
     will be entitled to receive the greater of the cash surrender value of a
     policy of insurance purchased by the Company on the life of the Employee or
     the amount the Employee would have received had he terminated his
     employment after age 65, reduced by an amount equal to 5/9ths of one
     percent times the number of months remaining before the Employee would have
     reached age 65. Finally, the agreement provides that the Employee will not,
     during or after his employment with the Company, directly or indirectly,
     compete with the Company or disclose any confidential information relative
     to the business of the Company. If the Employee breaches this or any other
     covenant under the agreement, no further payments are due or payable by the
     Company to the Employee or his beneficiary and the Company has no further
     liability under the agreement. The benefits under these agreements have
     vested for Messrs. Brooks, Fraedrich and Sheets. The amounts shown under
     "All Other Compensation" in the table above reflect the present value of
     the benefits earned during the years indicated.

(3)  Mr. Moore joined the Company in September 1995.




                                       15
<PAGE>   19



                        OPTION GRANTS IN LAST FISCAL YEAR

         The following table provides certain information regarding stock
options granted during 1997 to each of the executive officers named in the
Summary Compensation Table.



<TABLE>
<CAPTION>
                                               INDIVIDUAL GRANTS                       POTENTIAL REALIZED VALUE
                              ----------------------------------------------------     AT ASSUMED ANNUAL RATES
                                           % OF TOTAL                                 OF STOCK PRICE APPRECIATION
                                             OPTIONS                                       FOR OPTION TERM (1)
                               OPTIONS     GRANTED TO      EXERCISE                 ----------------------------------
                               GRANTED    EMPLOYEES IN      PRICE      EXPIRATION                
           NAME                  (#)       FISCAL YEAR    ($/SHARE)       DATE       0%($)         5%($)       10%($)
- ---------------------------   ----------  -------------   ----------  ------------  -------       -------     --------
<S>                              <C>          <C>           <C>          <C>           <C>        <C>         <C>     
Mike Brooks                      8,000(2)     11.3%         $8.875       1/1/05        $0         $44,652     $113,156

David Fraedrich                  5,000(2)      7.1%         $8.875       1/1/05        $0         $27,907      $70,722

William S. Moore                 5,000(2)      7.1%         $8.875       1/1/05        $0         $27,907      $56,578

Allen Sheets                     4,000(2)      5.7%         $8.875       1/1/05        $0         $22,326      $56,578
</TABLE>
- -------------------------------

(1)  The amounts under the columns labeled "5%($)" and "10%($)" are included by
     the Company pursuant to certain rules promulgated by the Securities and
     Exchange Commission and are not intended to forecast future appreciation,
     if any, in the price of the Company's Common Stock. Such amounts are based
     on the assumption that the option holders hold the options granted for
     their full term. The actual value of the options will vary in accordance
     with the market price of the Company's Common Stock. The column headed
     "0%($)" is included to illustrate that the options were granted at fair
     market value and option holders will not recognize any gain without an
     increase in the stock price, which increase benefits all shareholders
     commensurately.

(2)  On January 1, 1997, incentive options to purchase 5,000, 5,000, and 4,000
     shares of Common Stock were granted to Mr. Fraedrich, Mr. Moore, and Mr.
     Sheets, respectively, and a nonqualified option to purchase 8,000 shares of
     Common Stock was granted to Mr. Brooks, all at an exercise price equal to
     the fair market value of the Company's Common Stock on the date of grant.
     These options vest and become exercisable at a rate of 25% per year
     employed after January 1, 1997, and terminate on January 1, 2005.




                                       16
<PAGE>   20



       AGGREGATED OPTION EXERCISES AND FISCAL YEAR-END OPTION VALUE TABLE

         The following table provides certain information regarding the exercise
of stock options during 1997, and the number and value of stock options held by
the executive officers named in the Summary Compensation Table as of December
31, 1997.


<TABLE>
<CAPTION>
                           SHARES                                                             VALUE OF UNEXERCISED       
                          ACQUIRED                         NUMBER OF UNEXERCISED             IN-THE-MONEY OPTIONS AT     
                             ON             VALUE        OPTIONS AT FISCAL YEAR END           FISCAL YEAR END ($)(1)     
                          EXERCISE        REALIZED     ------------------------------   ---------------------------------
        NAME                (#)              ($)       EXERCISABLE     UNEXERCISABLE     EXERCISABLE      UNEXERCISABLE  
- ---------------------    ----------      -----------   -----------    ---------------   --------------   ----------------
<S>                        <C>            <C>            <C>              <C>                 <C>            <C>     
Mike Brooks                  --              --          33,250           21,750              $194,438       $147,563
David Fraedrich            20,000        $158,400        38,000           13,000              $218,687       $ 90,562
William S. Moore             --              --          13,000           19,000              $123,375       $164,500
Allen Sheets                 --              --          16,450           11,050              $ 96,425       $ 76,075
</TABLE>
- -------------------------------

(1)  Represents the total gain which would have been realized if all
     in-the-money options held at fiscal year-end had been exercised, determined
     by multiplying the number of shares underlying the options by the
     difference between the per share option exercise price and per share fair
     market value at year-end. An option is in-the-money if the fair market
     value of the underlying shares exceeds the exercise price of the option.




                                       17
<PAGE>   21



                                 RETIREMENT PLAN

         The Company's Restated Retirement Plan for Non-Union Employees (the
"Retirement Plan") is a defined benefit pension plan which is intended to
qualify under Sections 401(a) and 501(a) of the Code. Employees, excluding
leased employees and those employees covered by a collective bargaining
agreement, are eligible to participate in the Retirement Plan if they are at
least 21 years old and have worked at least 1,000 hours for the Company over a
period of one year.

         The Retirement Plan provides for the payment of a monthly retirement
benefit commencing at age 65, subject to certain early and late retirement
options. The amount of the monthly benefit is determined pursuant to a formula
contained in the Retirement Plan which takes the greater of 1.25% of the
employee's average monthly compensation, or $10.00, and multiplies it by the
employee's number of years of credited service up to a maximum of 35 years. The
average monthly compensation is determined for the three consecutive years which
gives the participant the highest average. Compensation for this purpose means
wages which are subject to federal income tax withholding. The limit on the
amount of compensation which may be taken into account for benefit accrual
purposes for each participant was $150,000 for the plan year beginning in 1996.

         The following table illustrates the operation of the Retirement Plan by
showing various annual retirement benefits payable to participating employees in
the compensation and years of service classifications indicated, assuming that
participants retire at age 65 and that each participant elects a joint and
survivor annuity for the lives of the participant and his or her spouse. There
is no reduction of benefits for Social Security retirement income.



<TABLE>
<CAPTION>
                                                               YEARS OF SERVICES
                          --------------------------------------------------------------------------------------------
   REMUNERATION                15                  20                  25                 30                  35
- ------------------        -------------       -------------      --------------      -------------       -------------
<S>                          <C>                 <C>               <C>                  <C>                 <C>    
$   80,000                   $15,000             $20,000           $25,000              $30,000             $35,000

   100,000                    18,750              25,000            31,250               37,500              43,750

   125,000                    23,438              31,250            39,063               46,875              54,688

   150,000                    28,125              37,500            46,875               56,250              65,625

   175,000*                   28,125              37,500            46,875               56,250              65,625
</TABLE>

*The maximum pay level recognized at this time is $160,000. This maximum is
indexed with the COLA% each year, with $10,000 incremental increases.

         For each of the executive officers named in the Summary Compensation
Table, the compensation covered by the Retirement Plan for 1997, was $160,000
for Mr. Brooks, $160,000 for Mr. Fraedrich, $160,000 for Mr. Moore, and $121,500
for Mr. Sheets. The Code imposes limitations on the amount of annual benefits
payable to an individual under the Retirement Plan. This limit for the 1997 Plan
Year is $161,000. The estimated years of service for each of the executive
officers named in the Summary Compensation Table as of December 31, 1997 was
22.4 years for Mr. Brooks, 25.5 years for Mr. Fraedrich, 2.3 years for Mr.
Moore, and 18.5 for Mr. Sheets.




                                       18
<PAGE>   22



                              EMPLOYMENT AGREEMENTS

         On July 1, 1995, Messrs. Brooks and Fraedrich entered into employment
agreements with the Company. Each of these employment agreements provides for a
minimum base salary and a covenant not to compete. The employment agreements are
substantially identical, except with respect to minimum annual base salary,
which is $177,000 for Mr. Brooks and $133,000 for Mr. Fraedrich for fiscal 1998.
The employment agreements are "at will" and, therefore, do not have a stated
term.

         The covenant not-to-compete contained in each employment agreement is
for the time of employment, plus a one-year period following termination of
employment; provided, that if the employee's employment is terminated following
a change in control (as defined in the employment agreements), the covenant
not-to-compete will terminate immediately. If the agreement is terminated as a
result of a change in control, or if the employee resigns after a change in
control, the employee is entitled to receive 2.99 times his average annual
compensation, including bonuses and taxable fringe benefits, over the last five
taxable years immediately preceding the date of change in control, but in no
event will such payments constitute excess parachute payments within the meaning
of the Code. Under the employment agreements, a change in control is deemed to
have occurred if (i) the Company or 50% or more of its assets or earning power
is acquired and less than a majority of the outstanding voting shares of the
survivor of such acquisition is owned, immediately after such acquisition, by
the owners of the voting shares of the Company outstanding immediately prior to
such acquisition, or (ii) there is a change in a majority of the Board of
Directors of the Company over any two-year period, which has not been approved
in advance by at least two-thirds of the directors of the Company in office at
the beginning of the period.

         On September 7, 1995, Mr. Moore entered into an employment agreement
with the Company. The employment agreement sets Mr. Moore's minimum annual base
salary at $143,000 for fiscal 1998. The employment agreement contains a covenant
not-to-compete during his employment and for a three month period following
termination of the agreement. The Company may extend the non-compete period an
additional six month months by continuing to pay Mr. Moore's severance benefits.
The employment agreement is "at-will" and, thereafter, does not have a stated
term.




                                       19
<PAGE>   23



         The following Compensation Committee Report and Performance Graph shall
not be deemed incorporated by reference by any general statement incorporating
by reference this Proxy Statement into any of the Company's filings under the
Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as
amended, except to the extent that the Company specifically incorporates this
information by reference, and shall not otherwise be deemed filed under such
Acts.

         REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS

         The Stock Option and Compensation Committee (the "Compensation
Committee") has the authority and responsibility to determine and administer the
Company's officer compensation policies and to establish the salaries of
executive officers, the formula for bonus awards to executive officers, and the
grant of stock options to executive officers and other key employees under the
Company's 1995 Stock Option Plan. The Compensation Committee consists solely of
independent directors of the Company who are not eligible to receive any stock
options under the 1995 Stock Option Plan, except pursuant to the formulas
provided in the plan. In general, the philosophy of the Compensation Committee
is to attract and retain qualified executives, reward current and past
individual performance, provide short-term and long-term incentives for superior
future performance, and relate total compensation to individual performance and
performance of the Company.

         On July 1, 1995, the Company entered into employment contracts,
approved by the Company's Board of Directors, with Mr. Brooks and certain other
executive officers. The base salaries under the employment contracts are subject
to review by the Compensation Committee and may be increased periodically.

         The determination of executive officer base salaries for the fiscal
year ended December 31, 1997, including increases to the minimum base salaries
fixed by the employment contracts of certain executive officers (see EMPLOYMENT
AGREEMENTS above), was based primarily on subjective factors, such as the
Compensation Committee's perception of individual performance and the executive
officer's contribution to the overall performance of the Company, and not on
specific criteria. No specific weight was given to any of these factors because
each of these factors was considered significant and the relevance of each
varies depending upon an officer's responsibilities. These factors were also
taken into account when the Compensation Committee established Mike Brooks'
salary at $167,000 for the fiscal year ended December 31, 1997.

         The Company has established an executive bonus program. The bonuses
payable under the executive bonus program are based on percentages of a
participant's salary. The amount of the percentage bonus depends on the
Company's pre-tax profits, which must be at least $4,784,379 for any bonuses to
be paid under the program. The percentages range from 18% to 56%. Six of the
Company's executive officers, including Mike Brooks, were eligible to
participate in the executive bonus pool for 1997. The percentage of bonuses
issued under the program were allocated at the beginning of 1997 among these
seven executive officers based upon the Compensation Committee's subjective
perception of each executive officer's contribution to the overall profitability
of the Company. Under the formula established by the program, Mr. Brooks was
allocated 56% of his salary as his bonus for 1997. Under the executive bonus
program, $279,360 in bonuses were awarded for 1997.

         The purpose of the Company's 1995 Stock Option Plan is to provide
long-term incentives to key employees and motivate key employees to improve the
performance of the Company's Common Stock. Stock option awards are considered
annually by the Compensation Committee. The value of the stock options awarded
is entirely dependent upon the Company's stock performance over a period of
time.



                                       20
<PAGE>   24



          The number of shares of Common Stock subject to the options granted
during 1997, was determined based on a subjective evaluation of the past
performance of the individual, the total compensation being paid to the
individual, the individual's scope of responsibility, and the anticipated value
of the individual's contribution to the Company's future performance. No
specific weight was given to any of these factors. Although information as to
the options awarded to each executive officer during previous years was reviewed
by the Compensation Committee, the Compensation Committee did not consider the
total amount of options held by an officer in determining the size of an option
awarded for 1997.

         Options were granted under the 1995 Stock Option Plan by the Company
during 1997 to six executive officers, including Mike Brooks, and 23 other key
employees. Each stock option awarded during 1997 had an exercise price equal to
the fair market value of the underlying Common Stock of the Company on the date
of the grant. The options granted during 1997 vest and become exercisable at the
rate of 25% per year if the option holder remains employed at the time of
vesting and terminate eight years from the date of grant. All options granted
during 1997 to employees are subject to certain forfeiture restrictions in the
1995 Stock Option Plan. Mike Brooks received 8,000 option shares, 11.3% of all
option shares granted to employees during 1997.

         The Budget Reconciliation Act of 1993 amended the Code to add Section
162(m) which bars a deduction to any publicly held corporation for compensation
paid to a "covered employee" in excess of $1,000,000 per year. The Compensation
Committee does not believe that this law will impact the Company because the
current level of compensation for each of the Company's executive officers is
well below the $1,000,000 salary limitation.

                                         STOCK OPTION AND COMPENSATION COMMITTEE

                                           Leonard L. Brown
                                           Stanley I. Kravetz
                                           Curtis A. Loveland




                                       21
<PAGE>   25



                                PERFORMANCE GRAPH

                      COMPARISON OF CUMULATIVE TOTAL RETURN
           AMONG THE COMPANY, THE NASDAQ STOCK MARKET COMPOSITE INDEX
                    AND THE STANDARD & POOR'S FOOTWEAR INDEX

         The following Performance Graph compares the performance of the Company
with that of the NASDAQ Stock Market Composite Index and the Standard & Poor's
Footwear Index, which is a published industry index. The comparison of the
cumulative total return to shareholders for each of the periods assumes that
$100 was invested on February 3, 1993 (the effective date the Company's Common
Stock was registered under the Securities Exchange Act of 1934, as amended), in
the Common Stock of the Company, and in the NASDAQ Stock Market Composite Index
and the Standard & Poor's Footwear Index and that all dividends were reinvested.




                COMPARISON OF 59 MONTH CUMULATIVE TOTAL RETURN*
     AMONG ROCKY SHOES & BOOTS, INC., THE NASDAQ STOCK MARKET (U.S.) INDEX
                          AND THE S & P FOOTWEAR INDEX


<TABLE>
<CAPTION>
                                                             Cumulative Total Return
                                        ------------------------------------------------------------------
                                        2/03/93        12/93          12/94          12/95          12/96          12/97

<S>                           <C>       <C>            <C>             <C>            <C>            <C>            <C>   
ROCKY SHOES & BOOTS INC       RCKY      100.00         177.50          92.50          60.00          88.75         152.50

NASDAQ STOCK MARKET (U.S.)    INAS      100.00         111.62         109.11         154.31         189.79         232.90

S&P FOOTWEAR                  ISHO      100.00          71.39          96.88         131.36         218.35         147.15
</TABLE>

* $100 invested on 2/03/93 in stock or on 1/31/93 in index -- including
  Reinvestment of Dividends, Fiscal year ending December 31.





                                       22
<PAGE>   26



COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         During fiscal 1997, Messrs. Brown, Kravetz, and Loveland served as
members of the Compensation Committee. None of these members was an executive
officer or employee of the Company or its subsidiaries during or prior to his
service as a member of the Compensation Committee. Certain other directors,
executive officers, and principal shareholders of the Company, or members of
their immediate families, have participated in transactions with, or have had
certain business relationships with, the Company during 1997.

         On December 21, 1992, the Company entered into a Buy-Sell Agreement
with Mike Brooks, Barbara Brooks Fuller, Charles Stuart Brooks, Jay W. Brooks,
and Patricia H. Robey (the "Brooks Shareholders"), each of whom, with the
exception of Charles Stuart Brooks, is an executive officer, director, and/or
principal shareholder of the Company. Charles Stuart Brooks is the brother of
the other Brooks Shareholders. The Buy-Sell Agreement provides that upon the
death of a Brooks Shareholder or a voluntary or involuntary transfer of any
shares owned by a Brooks Shareholder, the nontransferring Brooks Shareholders
will have the first option, and the Company will have the second option, to
purchase the shares which are the subject of the transfer. The only transfer
under this agreement which does not trigger the buy-sell option is a transfer to
a family member who agrees to become a party to the agreement. The purchase
price of the shares is determined by agreement at the time the options are
exercised, by appraisal, or, if the shares are traded on the Nasdaq National
Market or an exchange, the average closing price of the shares for the 30 days
immediately preceding the event that triggered the exercise of the options under
the agreement. During fiscal 1994, the Company purchased 116,952 shares of
Common Stock and 7,143 shares of Series A Preferred Stock from the former spouse
of Charles Stuart Brooks pursuant to this agreement at a price of $9.88 per
share, $1,226,059 in the aggregate. The Company paid cash of $306,515 and issued
a promissory note for the remaining $919,544 for these shares. The promissory
note was paid in full by the Company in October 1997. On December 31, 1996, the
remaining amount owed under this note was $367,818. On February 3, 1995, the
Brooks Shareholders and the Company amended the Buy-Sell Agreement and released
25% of the shares of Common Stock of each Brooks Shareholder from the Buy-Sell
Agreement. On June 30, 1996, the Brooks Shareholders and the Company amended the
Buy-Sell Agreement and released an additional 25% of the shares of Common Stock
of each Brooks Shareholder from the Buy-Sell Agreement.

         The Company leases its 41,000 square foot manufacturing facility in
Nelsonville, Ohio, from the William Brooks Real Estate Company, an Ohio
corporation, which is owned by the Brooks Shareholders. The lease expires in
February 2002 and is renewable for one five-year term. The lease provides for
rent at the rate of $6,000 per month. The Company believes, based on its
knowledge of comparable properties, that this lease was made on terms no less
favorable to the Company or its affiliates than it could have obtained from
unrelated parties.

         Mr. Loveland, a director of the Company, is a partner in the law firm
of Porter, Wright, Morris & Arthur, which provides legal services to the
Company.

         Pursuant to an August 3, 1994, agreement with The Kravetz Group, a
company controlled by Stanley I. Kravetz, a member of the Board of Directors,
the Company has employed The Kravetz Group as the Company's exclusive worldwide
trademark licensing agent to locate prospective licensees to offer non-footwear
products consistent with the Company's brand image and bearing the Company's
trademarks. The agreement continues from year to year and may be terminated by
either party upon two months written notice. The Kravetz Group is to receive
one-third of the license fees received by the Company from licensees introduced
by The Kravetz Group. The Kravetz Group is responsible for its own expenses,
except expenses for mailing marketing materials, travel to and from the Company,
and attendance at trade shows at the request of the Company.


                                       23
<PAGE>   27


         The Company believes that all terms of the transactions and existing
arrangements set forth above are no less favorable to the Company than similar
transactions and arrangements which might have been entered into with unrelated
parties.

Section 16(a) Beneficial Ownership Reporting Compliance

         Section 16(a) of the Securities Exchange Act of 1934, as amended,
requires the Company's officers and directors, and greater than 10%
shareholders, to file reports of ownership and changes in ownership of the
Company's securities with the Securities and Exchange Commission. Copies of the
reports are required by SEC regulation to be furnished to the Company. Based on
its review of such reports and written representations from reporting persons,
the Company believes that all filing requirements were complied with during
fiscal 1997.


PROPOSALS BY SHAREHOLDERS FOR 1998 ANNUAL MEETING

         If any shareholder of the Company wishes to submit a proposal to be
included in next year's Proxy Statement and acted upon at the annual meeting of
the Company to be held in May 1999, the proposal must be received by the
Secretary of the Company at the principal executive offices of the Company, 39
East Canal Street, Nelsonville, Ohio 45764, prior to the close of business on
December 31, 1998. Any proposal submitted after that date may be omitted by the
Company from the Proxy Statement and form of proxy relating to that meeting.


OTHER MATTERS

         As of the date of this Proxy Statement, management knows of no other
business that will come before the meeting. Should any other matter requiring a
vote of the shareholders arise, the proxy in the enclosed form confers upon the
persons designated to vote the shares discretionary authority to vote with
respect to such matter in accordance with their best judgment.

         The Company's 1997 Annual Report to Shareholders, including financial
statements, was furnished to shareholders prior to or concurrently with the
mailing of this proxy material.

                                            By order of the Board of Directors,

                                            Curtis A. Loveland
                                            Secretary




                                       24


<PAGE>   28
                            ROCKY SHOES & BOOTS, INC.
                  39 EAST CANAL STREET, NELSONVILLE, OHIO 45764

         --------------------------------------------------------------


            PROXY FOR ANNUAL MEETING OF SHAREHOLDERS -- MAY 19, 1998

         The undersigned hereby appoints MIKE BROOKS, DAVID FRAEDRICH, and
CURTIS A. LOVELAND, or any one of them acting alone, my attorneys and proxies,
with full power of substitution to each, to vote all shares of Common Stock
which the undersigned is entitled to vote at the Annual Meeting of Shareholders
of said corporation to be held on May 19, 1998, at 9:30 a.m., local time, at
Stuarts Opera House, 34 Public Square, Nelsonville, Ohio 45764, and at any
adjournment thereof, with all of the powers I would have if personally present,
for the following purposes:

1.       ELECTION OF CLASS II DIRECTORS
                 [ ] FOR all nominees listed below (except as marked to the
                     contrary).

                 [ ] WITHHOLD AUTHORITY to vote for all nominees below.
                           Leonard L. Brown      David Fraedrich        
                           Barbara Brooks Fuller       Curtis A. Loveland
                  (INSTRUCTIONS: Do not check "WITHHOLD AUTHORITY" to vote for
                  only a certain individual nominee. To withhold authority to
                  vote for any individual nominee, strike a line through the
                  nominee's name and check "FOR").

2.       TO APPROVE AND ADOPT amendments to the Company's 1995 Stock Option
         Plan. [ ] FOR [ ] AGAINST [ ] ABSTAIN

3.       TO RATIFY the selection of Deloitte & Touche LLP as the Company's
         independent public accountants for the fiscal year ending December 31,
         1998. [ ] FOR [ ] AGAINST [ ] ABSTAIN

4.       TO TRANSACT such other business as may properly come before the meeting
         and any adjournment thereof.



<PAGE>   29


giving unto said attorneys and proxies, or substitutes, full power and authority
to do whatsoever in their opinion may be necessary or proper to be done in the
exercise of the power hereby conferred, including the right to vote for any
adjournment, hereby ratifying all that said attorneys and proxies, or
substitutes, may lawfully do or cause to be done by virtue hereof. Any of the
said attorneys and proxies, or substitutes, who shall be present and shall act
at the meeting shall have and may exercise all the powers of said attorneys and
proxies hereunder.
         THIS PROXY, WHEN EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS 1, 2 AND 3.
         The undersigned hereby acknowledges receipt of the Notice of the Annual
Meeting of Shareholders, dated April 10, 1998, the Proxy Statement and the
Annual Report of the company furnished therewith. Any proxy heretofore given to
vote said shares is hereby revoked.
         Please sign and date this Proxy below and return it in the enclosed
envelope.








                                     Dated________________________________, 1998




                                     -------------------------------------------
                                                     (Signature)


                                     -------------------------------------------
                                                     (Signature)

                                                                      
                                      SIGNATURE(S) SHALL AGREE WITH THE NAME(S)
                                      PRINTED ON THIS PROXY. IF SHARES ARE
                                      REGISTERED IN TWO NAMES, BOTH SHAREHOLDERS
                                      SHOULD SIGN THIS PROXY. IF SIGNING AS
                                      ATTORNEY, EXECUTOR, ADMINISTRATOR, TRUSTEE
                                      OR GUARDIAN, PLEASE GIVE YOUR FULL TITLE
                                      AS SUCH. THIS PROXY IS SOLICITED ON BEHALF
                                      OF THE BOARD OF DIRECTORS.








<PAGE>   1
                                                                      Exhibit 99

                            ROCKY SHOES & BOOTS, INC.
                             1995 STOCK OPTION PLAN
                         (AMENDED ON FEBRUARY 17, 1998)

          1. PURPOSE. This plan (the "Plan") is intended as an incentive and to
encourage stock ownership by certain key employees, officers and directors of,
and consultants and advisers who render services to, Rocky Shoes & Boots, Inc.,
an Ohio corporation (the "Company"), and any current or future Parent or
Subsidiary thereof (the "Company Group") by the granting of stock options (the
"Options") as provided herein. By encouraging such stock ownership, the Company
seeks to attract, retain and motivate employees, officers, directors,
consultants and advisers of training, experience and ability. The Options
granted under the Plan may be either incentive stock options ("ISOs") which meet
the requirements of section 422 of the Internal Revenue Code of 1986, as amended
from time to time hereafter (the "Code"), or options which do not meet such
requirements ("Non-Statutory Options").

          2.      EFFECTIVE DATE. The Plan will become effective on July 1, 1995
(the "Effective Date").

          3.      ADMINISTRATION.

                  (a) The Plan will be administered by a committee (the
"Committee") appointed by the Board of Directors of the Company (the "Board")
which consists of not fewer than two members of the Board. If any class of
equity securities of the Company is registered under section 12 of the
Securities Exchange Act of 1934, as amended (the "1934 Act"), all members of the
Committee will be "non-employee directors" as defined in Rule 16b-3(b)(2)(i)
promulgated under the 1934 Act (or any successor rule of like tenor and effect)
and "outside directors" as defined in section 162(m) of the Code and the
regulations promulgated thereunder.

                  (b) Subject to the provisions of the Plan, the Committee is
authorized to establish, amend and rescind such rules and regulations as it
deems appropriate for its conduct and for the proper administration of the Plan,
to make all determinations under and interpretations of, and to take such
actions in connection with the Plan or the Options granted thereunder as it
deems necessary or advisable. All actions taken by the Committee under the Plan
are final and binding on all persons. No member of the Committee is liable for
any action taken or determination made relating to the Plan, except for willful
misconduct.

                  (c) The Company will indemnify each member of the Committee
against costs, expenses and liabilities (other than amounts paid in settlements
to which the Company does not consent, which consent will not be unreasonably
withheld) reasonably incurred by such member in connection with any action to
which he or she may be a party by reason of service as a member of the
Committee, except in relation to matters as to which he or she is adjudged in
such action to be personally guilty of negligence or willful misconduct in the
performance of his or her duties. The


<PAGE>   2



foregoing right to indemnification is in addition to such other rights as the
Committee member may enjoy as a matter of law, by reason of insurance coverage
of any kind, or otherwise.

          4.      ELIGIBILITY.

                  (a) The Committee may grant Options and Tax Offset Payments,
as defined in paragraph 10, to such Key Employees of (or, in the case of
Non-Statutory Options only, to directors who are not employees of and to
consultants and advisers who render services to) the Company or the Company
Group as the Committee may select from time to time (the "Optionees"). The
Committee may grant more than one Option to an individual under the Plan.

                  (b) If any class of equity securities of the Company is
registered under section 12 of the 1934 Act, on January 1 of each year, each
member of the Board who is not an employee of the Company or of its Parent or
any Subsidiary, including members of the Committee, will automatically receive
under this Plan a Non-Statutory Option to purchase 5,000 shares of the Company's
common stock, without par value, at an exercise price equal to 100% of the Fair
Market Value of the shares on the date of grant. Such Option will not be
exercisable until a period of one year from the date of grant and will terminate
on the sixth anniversary of the date of grant. This paragraph 4(b) may not be
amended more than once every six months, other than to comport with changes in
the Code, the Employee Retirement Income Security Act of 1974, as amended from
time to time, or the rules thereunder.

                  (c) No ISO may be granted to an individual who, at the time an
ISO is granted, is considered under section 422(b)(6) of the Code as owning
stock possessing more than 10 percent of the total combined voting power of all
classes of stock of the Company or of its Parent or any Subsidiary; provided,
however, this restriction will not apply if at the time such ISO is granted the
option price per share of such ISO is at least 110% of the Fair Market Value of
such share, and such ISO by its terms is not exercisable after the expiration of
five years from the date it is granted. This paragraph 4(c) has no application
to Options granted under the Plan as Non-Statutory Options.

                  (d) The aggregate Fair Market Value (determined as of the date
the ISO is granted) of shares with respect to which ISOs are exercisable for the
first time by any Optionee during any calendar year under the Plan or any other
incentive stock option plan of the Company or the Company Group may not exceed
$100,000. If an ISO which exceeds the $100,000 limitation of this paragraph 4(d)
is granted, the portion of such Option which is exercisable for Shares in excess
of the $100,000 limitation shall be treated as a Non-Statutory Option pursuant
to Section 422(d) of the Code. Except as otherwise provided in the preceding
sentence, this paragraph 4(d) has no application to Options granted under the
Plan as Non-Statutory Options.

          5. STOCK SUBJECT TO PLAN. The shares subject to Options under the Plan
are the shares of common stock, without par value, of the Company (the
"Shares"). The Shares issued pursuant to Options granted under the Plan may be
authorized and unissued Shares, Shares purchased on the open market or in a
private transaction, or Shares held as treasury stock. The aggregate number of


                                      -2-
<PAGE>   3



Shares for which Options may be granted under the Plan may not exceed 900,000,
subject to adjustment in accordance with the terms of paragraph 13 of the Plan.
The maximum number of Shares for which Options may be granted under the Plan
during the term of the Plan to any one individual may not exceed 450,000 subject
to adjustment in accordance with the terms of paragraph 13 of the Plan. The
unpurchased Shares subject to terminated or expired Options may again be offered
under the Plan. The Committee, in its sole discretion, may permit the exercise
of any Option as to full Shares or fractional Shares. Proceeds from the sale of
Shares under Options will be general funds of the Company.

          6.      TERMS AND CONDITIONS OF OPTIONS.

                  (a) At the time of grant, the Committee will determine whether
the Options granted will be ISOs or Non-Statutory Options. All Options and Tax
Offset Payments granted will be authorized by the Committee and, within a
reasonable time after the date of grant, will be evidenced by stock option
agreements in writing ("Stock Option Agreements"), in the form attached hereto
as Exhibit A, or in such other form and containing such terms and conditions not
inconsistent with the provisions of this Plan as the Committee may determine.
Any action under paragraph 13 may be reflected in an amendment to, or
restatement of, such Stock Option Agreements.

                  (b) The Committee may grant Options and Tax Offset Payments
having terms and provisions which vary from those specified in the Plan if such
Options or Tax Offset Payments are granted in substitution for, or in connection
with the assumption of, existing options granted by another corporation and
assumed or otherwise agreed to be provided for by the Company pursuant to or by
reason of a transaction involving a corporate merger, consolidation, acquisition
of property or stock, separation, reorganization or liquidation to which the
Company is a party.

          7. PRICE. The Committee will determine the option price per Share (the
"Option Price") of each Option granted under the Plan. Notwithstanding the
foregoing, the Option Price of each ISO granted under the Plan may not be less
than the Fair Market Value of a Share on the date of grant of such Option. The
date of grant will be the date the Committee acts to grant the Option or such
later date as the Committee specifies and the Fair Market Value will be
determined in accordance with paragraph 26(c) and without regard to any
restrictions other than a restriction which, by its terms, will never lapse.

          8. OPTION PERIOD. The Committee will determine the period during which
each Option may be exercised (the "Option Period"); provided, however, any ISO
granted under the Plan will have an Option Period which does not exceed 10 years
from the date of grant.

          9. NONTRANSFERABILITY OF OPTIONS. An Option will not be transferable
by the Optionee otherwise than by will or the laws of descent and distribution
and may be exercised, during the lifetime of the Optionee, only by the Optionee
or by the Optionee's guardian or legal representative. Notwithstanding the
foregoing, an Optionee may transfer a Non-Statutory Option to members of his or
her immediate family (as defined in Rule 16a-1 promulgated under the 1934 Act),
to one or more


                                      -3-
<PAGE>   4



trusts for the benefit of such family members or to partnerships in which such
family members are the only partners if (a) the stock option agreement with
respect to such Non-Statutory Option as approved by the Committee expressly so
provides and (b) the Optionee does not receive any consideration for the
transfer. Non-Statutory Options held by such transferees are subject to the same
terms and conditions that applied to such Non-Statutory Options immediately
prior to transfer.

         10. TAX OFFSET PAYMENTS. The Committee has the authority and discretion
under the Plan to make cash grants to Optionees to offset a portion of the taxes
which may become payable upon exercise of Non-Statutory Options or on certain
dispositions of Shares acquired under ISOs ("Tax Offset Payments"). In the case
of Non-Statutory Options, such Tax Offset Payments will be in an amount
determined by multiplying a percentage established by the Committee by the
difference between the Fair Market Value of a Share on the date of exercise and
the Option Price, and by the number of Shares as to which the Option is being
exercised. If the Tax Offset Payment is being made on account of the disposition
of Shares acquired under an ISO, such Tax Offset Payments will be in an amount
determined by multiplying a percentage established by the Committee by the
difference between the Fair Market Value of a Share on the date of disposition,
if less than the Fair Market Value on the date of exercise, and the Option
Price, and by the number of Shares acquired under an ISO of which an Optionee is
disposing. The percentage will be established, from time to time, by the
Committee at that rate which the Committee, in its sole discretion, determines
to be appropriate and in the best interest of the Company to assist Optionees in
the payment of taxes. The Company has the right to withhold and pay over to any
governmental entities (federal, state or local) all amounts under a Tax Offset
Payment for payment of any income or other taxes incurred on exercise.

         11.      EXERCISE OF OPTIONS.

                  (a) The Committee, in its sole discretion, will determine the
terms and conditions of exercise and vesting percentages of Options granted
hereunder. Notwithstanding the foregoing or the terms and conditions of any
Stock Option Agreement to the contrary, (i) if the Optionee's employment is
terminated as a result of disability or death, his or her Options will be
exercisable to the extent and for the period specified in paragraph 12(b); (ii)
if the Optionee's employment is terminated other than as a result of disability
or death or For Cause, his or her Options will be exercisable to the extent and
for the period specified in paragraph 12(a); (iii) if a merger or similar
reorganization or sale of substantially all of the Company's assets occurs, all
outstanding Options will be exercisable to the extent and for the period
specified in paragraph 13(b) or paragraph 13(c), whichever paragraph applies;
and (iv) if a Change in Control occurs, all outstanding Options will be
exercisable for the period specified in paragraph 13(d).

                  (b) An Option may be exercised only upon delivery of a written
notice to the Committee, any member of the Committee, or any officer of the
Company designated by the Committee to accept such notices on its behalf,
specifying the number of Shares for which it is exercised.



                                      -4-
<PAGE>   5



                  (c) Within five business days following the date of exercise
of an Option, the Optionee or other person exercising the Option will make full
payment of the Option Price in cash or, with the consent of the Committee, (i)
by tendering previously acquired Shares (valued at Fair Market Value, as
determined by the Committee, as of such date of tender); (ii) with a full
recourse promissory note of the Optionee for the portion of the Option Price in
excess of the par value of Shares subject to the Option, under terms and
conditions determined by the Committee; (iii) any combination of the foregoing;
or (iv) if the Shares subject to the Option have been registered under the
Securities Act of 1933, as amended (the "1933 Act"), and there is a regular
public market for the Shares, by delivering to the Company on the date of
exercise of the Option written notice of exercise together with:

                         (A) written instructions to forward a copy of such
                notice of exercise to a broker or dealer, as defined in section
                3(a)(4) and 3(a)(5) of the 1934 Act ("Broker"), designated in
                such notice and to deliver to the specified account maintained
                with the Broker by the person exercising the Option a
                certificate for the Shares purchased upon the exercise of the
                Option, and

                         (B) a copy of irrevocable instructions to the Broker to
                deliver promptly to the Company a sum equal to the purchase
                price of the Shares purchased upon exercise of the Option and
                any other sums required to be paid to the Company under
                paragraph 18 of the Plan.

                (d) If Tax Offset Payments sufficient to allow for withholding
of taxes are not being made at the time of exercise of an Option, the Optionee
or other person exercising such Option will pay to the Company an amount equal
to the withholding amount required to be made less any amount withheld by the
Company under paragraph 18.

       12.      TERMINATION OF EMPLOYMENT.

                (a) Upon termination of an Optionee's employment with the
Company or the Company Group, other than (i) termination of employment by reason
of death or Disability, or (ii) termination of employment For Cause, the
Optionee will have 90 days after the date of termination (but not later than the
expiration date of the Stock Option Agreement) to exercise all Options held by
him or her to the extent the same were exercisable on the date of termination;
provided, however, if such termination is a result of the Optionee's retirement
with the consent of the Company, such Option shall then be exercisable to the
extent of 100% of the Shares subject thereto. The Committee will determine in
each case whether a termination of employment is a retirement with the consent
of the Company and, subject to applicable law, whether a leave of absence is a
termination of employment. The Committee may cancel an Option during the 90-day
period after termination of employment referred to in this paragraph if the
Optionee engages in employment or activities contrary, in the opinion of the
Committee, to the best interests of the Company or any Parent or Subsidiary of
the Company.



                                      -5-
<PAGE>   6



                (b) Upon termination of employment by reason of death or
Disability, the Optionee's personal representative, or the person or persons to
whom his or her rights under the Options pass by will or the laws of descent or
distribution, will have one year after the date of such termination (but not
later than the expiration date of the Stock Option Agreement) to exercise all
Options held by Optionee to the extent the same were exercisable on the date of
termination; provided, however, the Committee, in its sole discretion, may
permit the exercise of all or any portion of any Option granted to such Optionee
not otherwise exercisable.

                (c) Upon termination of employment For Cause, all Options held
by such Optionee will terminate on the date of termination.

       13.      STOCK SPLITS; MERGERS; REORGANIZATIONS; CHANGE IN CONTROL.

                (a) If a stock split, stock dividend, combination or exchange of
shares, exchange for other securities, reclassification, reorganization,
redesignation or other change in the Company's capitalization occurs, the
Committee will proportionately adjust or substitute the aggregate number of
Shares for which Options may be granted under this Plan, the number of Shares
subject to outstanding Options and the Option Price of the Shares subject to
outstanding Options to reflect the same. The Committee will make such other
adjustments to the Options, the provisions of the Plan and the Stock Option
Agreements as may be appropriate and equitable, which adjustments may provide
for the elimination of fractional Shares.

                (b) In the event of a change of the Company's common stock,
without par value, resulting from a merger or similar reorganization as to which
the Company is the surviving corporation, or a merger or similar reorganization
involving only a change in the state of incorporation or an internal
reorganization not involving a Change in Control as defined in paragraph 26(a),
the number and kind of Shares which thereafter may be purchased pursuant to an
Option under the Plan and the number and kind of Shares then subject to Options
granted hereunder and the price per Share thereof will be appropriately adjusted
in such manner as the Board may deem equitable to prevent dilution or
enlargement of the rights available or granted hereunder.

                (c) Except as otherwise determined by the Board, a merger or a
similar reorganization which the Company does not survive (other than a merger
or similar reorganization involving only a change in the state of incorporation
or an internal reorganization not involving a change in control as defined in
paragraph 26(a)), or a sale of all or substantially all of the assets of the
Company, will cause every Option hereunder to terminate, to the extent not then
exercised, unless any surviving entity agrees to assume the obligations
hereunder on terms reasonably acceptable to the Board; provided, however, that,
in the case of such a merger or similar reorganization, or such a sale of all or
substantially all of the assets of the Company, if there is no such assumption,
the Board, in its sole discretion, may provide that some or all of the
unexercised portion of any one or more of the outstanding Options will be
immediately exercisable and vested as of such date prior to such merger, similar
reorganization or sale of assets as the Board


                                      -6-
<PAGE>   7



determines. If the Board makes an Option fully exercisable under this paragraph
13(c), the Board will notify the Optionee that the Option will be fully
exercisable for a period of thirty (30) days from the date of such notice, and
the Option will terminate upon the expiration of such period.

                (d) If a Change in Control occurs, all outstanding Options
granted under this Plan will become immediately exercisable to the extent of
100% of the Shares subject thereto notwithstanding any contrary waiting or
vesting periods specified in this Plan or in any applicable Stock Option
Agreement.

       14. SALE OF OPTION SHARES. If any class of equity securities of the
Company is registered pursuant to section 12 of the 1934 Act, any Optionee or
other person exercising the Option who is subject to section 16 of the 1934 Act
by virtue of his or her relationship to the Company shall not sell or otherwise
dispose of the Shares subject to the Option unless at least six months have
elapsed from the date of the grant of the Option.

       15. RIGHTS AS SHAREHOLDER. The Optionee has no rights as a shareholder
with respect to any Shares covered by an Option until the date of issuance of a
stock certificate to the Optionee for such Shares.

       16. NO CONTRACT OF EMPLOYMENT. Nothing in the Plan or in any Option or
Stock Option Agreement confers on any Optionee any right to continue in the
employment or service of the Company or any Parent or Subsidiary of the Company
or interfere with the right of the Company to terminate such Optionee's
employment or other services at any time. The establishment of the Plan will in
no way, now or hereafter, reduce, enlarge or modify the employment relationship
between the Company or any Parent or Subsidiary of the Company and the Optionee.
Options granted under the Plan will not be affected by any change of duties or
position as long as the Optionee continues to be employed by the Company or any
Parent or Subsidiary of the Company.

       17. AGREEMENTS AND REPRESENTATIONS OF OPTIONEES. As a condition to the
exercise of an Option, the Committee, in its sole determination, may require the
Optionee to represent in writing that the Shares being purchased are being
purchased only for investment and without any present intent at the time of the
acquisition of such Shares to sell or otherwise dispose of the same.

       18. WITHHOLDING TAXES. The Company or any Parent or Subsidiary of the
Company has the right (a) to withhold from any salary, wages, or other
compensation for services payable by the Company or any Parent or Subsidiary of
the Company to or with respect to an Optionee, or to demand payment from the
Optionee or other person to whom the Company is delivering certificates for
Shares purchased upon exercise of an Option of, amounts sufficient to satisfy
any federal, state or local withholding tax liability attributable to such
Optionee's (or any beneficiary's or personal representative's) receipt or
disposition of Shares purchased under any Option or (b) to take any such other
action as it deems necessary to enable it to satisfy any such tax withholding
obligations. The Committee, in its sole discretion, may permit an Optionee to
elect to have Shares


                                      -7-
<PAGE>   8



that would be acquired upon exercise of Options (valued at Fair Market Value as
of the date of exercise) withheld by the Company in satisfaction of such
Optionee's withholding tax liabilities.

       19. EXCHANGES. The Committee may permit the voluntary surrender of all or
a portion of any Option granted under the Plan to be conditioned upon the
granting to the Optionee of a new Option for the same or a different number of
Shares as the Option surrendered, or may require such voluntary surrender as a
condition precedent to a grant of a new Option to such Optionee. Subject to the
provisions of the Plan, such new Option will be exercisable at such price,
during such period and on such other terms and conditions as are specified by
the Committee at the time the new Option is granted. Upon surrender, the Options
surrendered will be cancelled, and the Shares previously subject to them will be
available for the grant of other Options. The Committee also may grant Tax
Offset Payments to any Optionee surrendering such Option for a new Option.

       20. COMPLIANCE WITH LAWS AND REGULATIONS. The Plan, the grant and
exercise of Options thereunder, and the obligation of the Company to sell and
deliver the Shares under such Options, will be subject to all applicable federal
and state laws, rules and regulations and to such approvals by any government or
regulatory agency as may be required. Options issued under this Plan are not
exercisable prior to (i) the date upon which the Company has registered the
Shares for which Options may be issued under the 1933 Act and the completion of
any registration or qualification of such Shares under state law, or any ruling
or regulation of any government body which the Company, in its sole discretion,
determines to be necessary or advisable in connection therewith, or (ii) receipt
by the Company of an opinion from counsel to the Company stating that the
exercise of such Options may be effected without registering the Shares subject
to such Options under the l933 Act or under state or other law.

       21. ASSUMPTION. The Plan may be assumed by the successors and assigns of
the Company.

       22. EXPENSES. The Company will bear all expenses and costs in connection
with administration of the Plan.

       23. AMENDMENT, MODIFICATION AND TERMINATION OF THE PLAN. The Board may
terminate, amend or modify the Plan at any time without further action on the
part of the shareholders of the Company; provided, however, that (a) no
amendment to the Plan may cause the ISOs granted hereunder to fail to qualify as
incentive stock options under the Code; and (b) any amendment to the Plan which
requires the approval of the shareholders of the Company under the Code, the
regulations promulgated thereunder or the rules promulgated under section 16 of
the 1934 Act will be subject to approval by the shareholders of the Company in
accordance with the Code, such regulations or such rules. No amendment,
modification or termination of the Plan may adversely affect in any manner any
Option previously granted to an Optionee under the Plan without the consent of
the Optionee or the transferee of such Option.



                                      -8-
<PAGE>   9



       24. TERM OF PLAN. The Plan will become effective on the Effective Date,
subject to the approval of the Plan by the holders of a majority of the shares
of stock of the Company entitled to vote within twelve months of the date of the
Plan's adoption by the Board, and the exercise of all Options granted prior to
such approval will be subject to such approval. The Plan will terminate on the
tenth anniversary of the Effective Date, or such earlier date as may be
determined by the Board. Termination of the Plan, however, will not affect the
rights of Optionees under Options previously granted to them, and all unexpired
Options will continue in force and operation after termination of the Plan
except as they may lapse or terminate by their own terms and conditions.

       25. LIMITATION OF LIABILITY. The liability of the Company under this Plan
or in connection with any exercise of an Option is limited to the obligations
expressly set forth in the Plan and in any Stock Option Agreements, and no term
or provision of this Plan or of any Stock Option Agreements will be construed to
impose any further or additional duties, obligations or costs on the Company not
expressly set forth in the Plan or the Stock Option Agreements.

       26.      DEFINITIONS.

                (a) Change In Control. A "Change in Control" will be deemed to
have occurred if and when (i) a person, partnership, corporation, trust or other
entity ("Person") acquires or combines with the Company, or 50 percent or more
of its assets or earning power, in one or more transactions, and after such
acquisition or combination, less than a majority of the outstanding voting
shares of the Person surviving such transaction (or the ultimate Parent of the
surviving Person) is owned by the owners of the voting shares of the Company
outstanding immediately prior to such acquisition or combination; or (ii) during
any period of two consecutive years during the term of this Plan, individuals
who at the beginning of such period are members of the Board ("Original Board
Members") cease for any reason to constitute at least a majority of the Board,
unless the election of each Board member who was not an Original Board Member
has been approved in advance by Board members representing at least two-thirds
of the Board members then in office who were Original Board Members.

                (b) Disability. The term "Disability" means a physical or mental
condition resulting from bodily injury, disease, or mental disorder which
renders the Optionee incapable of continuing the Optionee's usual and customary
employment or service with the Company or the Company Group.

                (c) Fair Market Value. If the Shares are publicly traded, the
term "Fair Market Value" as used in this Plan means (i) the closing price quoted
in the Nasdaq National Market, if the shares are so quoted, (ii) the last quote
reported by Nasdaq for small-cap issues, if the shares are so quoted, (iii) the
mean between the bid and asked prices as reported by Nasdaq, if the Shares are
so quoted, or (iv) if the Shares are listed on a securities exchange, the
closing price at which the Shares are quoted on such exchange, in each case at
the close of the date immediately before the Option is granted or, if there be
no quotation or sale on that date, the next preceding date on which the Shares
were quoted or traded. In all other cases, the Fair Market Value will be


                                      -9-
<PAGE>   10



determined in accordance with procedures established in good faith by the
Committee and with respect to ISOs, conforming to regulations issued by the
Internal Revenue Service regarding incentive stock options.

                (d) Key Employees. The term "Key Employees" means those
executive, administrative, operational and managerial employees of the Company
Group who are determined by the Committee to be eligible for Options under the
Plan.

                (e) Parent and Subsidiary. The terms "Parent" and "Subsidiary"
as used in the Plan have the respective meanings set forth in sections 424(e)
and (f) of the Code.

                (f) Termination For Cause. Termination of employment "For Cause"
means termination of employment for (a) the commission of an act of dishonesty,
including but not limited to misappropriation of funds or property of the
Company; (b) the engagement in activities or conduct injurious to the reputation
of the Company; (c) the conviction or entry of a guilty or no contest plea to a
misdemeanor (involving an act of moral turpitude) or a felony; (d) the violation
of any of the terms and conditions of any written agreement the Optionee may
have with the Company or its Parent or Subsidiary (following 30 days' written
notice from the Company specifying the violation and the employee's failure to
cure such violation within such 30-day period) or (e) any refusal to comply with
the written directives, policies or regulations established from time to time by
the Board.






                                      -10-
<PAGE>   11



                                                      [ISO /or/ NSO] No. 95-

                                    EXHIBIT A


                            ROCKY SHOES & BOOTS, INC.
                          [INCENTIVE /OR/ NONSTATUTORY]
                             STOCK OPTION AGREEMENT
                                    UNDER THE
                             1995 STOCK OPTION PLAN


       Rocky Shoes & Boots, Inc. (the "Company") hereby grants, effective this
day of __________________________, 19___ (the "Effective Date") to
__________________________________ (the "Optionee") an option to purchase
_________ shares of its common stock, without par value (the "Option Shares"),
at a price of _________________________________________________________________
Dollars ($________________________) per share pursuant to the Company's 1995
Stock Option Plan (the "Plan"), subject to the following:

        1. RELATIONSHIP TO THE PLAN. This option is granted pursuant to the
Plan, and is in all respects subject to the terms, provisions and definitions of
the Plan and any amendments thereto. The Optionee acknowledges receipt of a copy
of the Plan and represents that he or she is familiar with the terms and
conditions thereof. The Optionee accepts this option subject to all the terms
and provisions of the Plan (including without limitation provisions relating to
nontransferability, exercise of the option, sale of the option shares,
termination of the option, adjustment of the number of shares subject to the
option, and the exercise price of the option). The Optionee further agrees that
all decisions and interpretations made by the Stock Option Committee (the
"Committee"), as established under the Plan, and as from time to time
constituted, are final, binding, and conclusive upon the Optionee and his or her
heirs. This option [IS/IS NOT] an Incentive Stock Option under the Plan.

        2. TIME OF EXERCISE. This option may be exercised, from time to time, in
full or in part, by the Optionee to the extent the option is vested based upon
the number of full years the Optionee is an employee of the Company after the
Effective Date (the "Vested Percentage") and remains exercisable (subject to the
provisions herein and the Plan) until it has been exercised as to all of the
Shares or the anniversary of the Effective Date, whichever occurs first. The
Optionee is entitled to exercise this option to the extent of the percentage of,
and not to exceed in the aggregate, the maximum number of the Shares, based upon
the Vested Percentage, from time to time, as determined in accordance with the
following schedule:




<PAGE>   12



                    Years of Employment                              Total
                   After the Effective Date                    Vested Percentage







Notwithstanding the foregoing, this option may not be exercised unless (i) the
Option Shares are registered under the Securities Act of 1933, as amended, and
are registered or qualified under applicable state securities or "blue sky"
laws, or (ii) the Company has received an opinion of counsel to the Company to
the effect that the option may be exercised and Option Shares may be issued by
the Company pursuant thereto without such registration or qualification. If this
option is not otherwise exercisable by reason of the foregoing sentence, the
Company will take reasonable steps to comply with applicable state and federal
securities laws in connection with such issuance.

        3. METHODS OF EXERCISE. This option is exercisable by delivery to the
Company of written notice of exercise which specifies the number of shares to be
purchased and the election of the method of payment therefor, which will be one
of the methods of payment specified in paragraph 11(c) of the Plan. If payment
is otherwise than payment in full in cash, the method of payment is subject to
the consent of the Committee. Upon receipt of payment for the shares to be
purchased pursuant to the option or, if applicable, the shares to be delivered
pursuant to the election of an alternative payment method, the Company will
deliver or cause to be delivered to the Optionee, to any other person exercising
this option, or to a broker or dealer if the method of payment specified in
clause (iv) of paragraph 11(c) of the Plan is elected, a certificate or
certificates for the number of shares with respect to which this option is being
exercised, registered in the name of the Optionee or other person exercising the
option, or if appropriate, in the name of such broker or dealer; provided,
however, that if any law or regulation or order of the Securities and Exchange
Commission or other body having jurisdiction over the exercise of this option
will require the Company or Optionee (or other person exercising this option) to
take any action in connection with the shares then being purchased, the delivery
of the certificate or certificates for such shares may be delayed for the period
necessary to take and complete such action.

        4. ACQUISITION FOR INVESTMENT. This option is granted on the condition
that the acquisition of the Option Shares hereunder will be for the account of
the Optionee (or other person exercising this option) for investment purposes
and not with a view to resale or distribution, except that such condition will
be inoperative if the Option Shares are registered under the Securities Act of
1933, as amended, or if in the opinion of counsel for the Company such shares
may be resold without registration. At the time of any exercise of the option,
the Optionee (or other person exercising this option) will execute such further
agreements as the Company may require to implement the foregoing condition and
to acknowledge the Optionee's (or such other person's) familiarity with
restrictions on the resale of the Option Shares under applicable securities
laws.



<PAGE>   13


        5. DISPOSITION OF SHARES. The Optionee or any other person who may
exercise this option will notify the Company within seven (7) days of any sale
or other transfer of any Option Shares, and the Company may place a legend on
the Option Shares to such effect. If any class of equity securities of the
Company is registered pursuant to section 12 of the Securities Exchange Act of
1934, as amended, and the Optionee or any other person who may exercise this
option is subject to section 16 of that Act by virtue of such Optionee's or
person's relationship to the Company, the Optionee or other person exercising
this Option agrees not to sell or otherwise dispose of any Option Shares unless
at least six (6) months have elapsed from the Effective Date.

        6. WITHHOLDING. As a condition to the issuance of any of the Shares
under this Option, Optionee or any person who may exercise this Option
authorizes the Company to withhold in accordance with applicable law from any
salary, wages or other compensation for services payable by the Company to or
with respect to Optionee any and all taxes required to be withheld by the
Company under federal, state or local law as a result of such Optionee's or such
person's receipt or disposition of Shares purchased under this Option. If, for
any reason, the Company is unable to withhold all or any portion of the amount
required to be withheld, Optionee (or any person who may exercise this Option)
agrees to pay to the Company upon exercise of this Option an amount equal to the
withholding required to be made less the amount actually withheld by the
Company.

        7. GENERAL. This Agreement will be construed as a contract under the
laws of the State of Ohio without reference to Ohio's choice of law rules. It
may be executed in several counterparts, all of which will constitute one
Agreement. It will bind and, subject to the terms of the Plan, benefit the
parties and their respective successors, assigns, and legal representatives.

       IN WITNESS WHEREOF, the Company and the Optionee have executed this
Agreement as of the date first above written.

OPTIONEE:                                        ROCKY SHOES & BOOTS, INC.


      
                                                 By:
- ------------------------------------                ----------------------------

                                                 Its:
                                                     ---------------------------




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