ROCKY SHOES & BOOTS INC
DEF 14A, 2000-04-28
FOOTWEAR, (NO RUBBER)
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<PAGE>   1

================================================================================

                                  SCHEDULE 14A
                                 (RULE 14A-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )

Filed by the Registrant  [X]

Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

<TABLE>
<S>                                            <C>
[ ]  Preliminary Proxy Statement               [ ]  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                    ONLY (AS PERMITTED BY RULE 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12.
</TABLE>

                           ROCKY SHOES & BOOTS, INC.
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1) Title of each class of securities to which transaction applies: .......

     (2) Aggregate number of securities to which transaction applies: ..........

     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined): ............

     (4) Proposed maximum aggregate value of transaction: ......................

     (5) Total fee paid: .......................................................

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid: ...............................................

     (2) Form, Schedule or Registration Statement No.: .........................

     (3) Filing Party: .........................................................

     (4) Date Filed: ...........................................................

================================================================================
<PAGE>   2
                            ROCKY SHOES & BOOTS, INC.
                              39 East Canal Street
                             Nelsonville, Ohio 45764


                                                                  April 28, 2000


Dear Shareholder:

         I am pleased to invite you to the Annual Meeting of Shareholders of
Rocky Shoes & Boots, Inc. to be held on Wednesday, May 24, 2000, at 9:30 a.m.,
at the Capital Club, located at 41 South High Street, Columbus, Ohio 43215. We
look forward to meeting all of our shareholders who are able to attend.

         At the Annual Meeting, you will be asked to elect Class II Directors
and to ratify the selection of Deloitte & Touche LLP as the Company's
independent auditors for the fiscal year ending December 31, 2000. A copy of the
Proxy Statement and the proxy card are enclosed.

         It is very important that your shares are represented and voted at the
meeting whether or not you plan to attend. Accordingly, please sign, date, and
return your proxy card in the enclosed envelope at your earliest convenience. If
you attend the meeting, you may vote in person if you wish, and your proxy will
not be used.

         Your interest and participation in the affairs of the Company are
greatly appreciated. Thank you for your continued support.

                                   Sincerely,

                                   Mike Brooks
                                   Chairman, President, and
                                   Chief Executive Officer




<PAGE>   3





                            ROCKY SHOES & BOOTS, INC.
                              39 East Canal Street
                             Nelsonville, Ohio 45764

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                                                  April 28, 2000
To Our Shareholders:

         The Annual Meeting of Shareholders of Rocky Shoes & Boots, Inc. will be
held at Capital Club, located at 41 South High Street, Columbus, Ohio 43215, on
Wednesday, May 24, 2000, at 9:30 a.m. local time, for the following purposes:

                  (1)      To elect four Class II Directors of the Company each
                           to serve for a two-year term expiring at the 2002
                           Annual Meeting of Shareholders.

                  (2)      To ratify the selection of Deloitte & Touche LLP as
                           the Company's independent public accountants for the
                           fiscal year ending December 31, 2000.

                  (3)      To transact any other business which may properly
                           come before the meeting or any adjournment thereof.

         You will be most welcome at the meeting, and we hope you can attend.
Directors and officers of the Company and representatives of its independent
public accountants will be present to answer your questions and to discuss its
business.

         We urge you to execute and return the enclosed proxy as soon as
possible so that your shares may be voted in accordance with your wishes. If you
attend the meeting, you may vote in person and your proxy will not be used.

                                    By Order of the Board of Directors,

                                    Curtis A. Loveland
                                    Secretary

             ------------------------------------------------------
                     PLEASE SIGN AND MAIL THE ENCLOSED PROXY
                          IN THE ACCOMPANYING ENVELOPE
               NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
             ------------------------------------------------------




<PAGE>   4



                            ROCKY SHOES & BOOTS, INC.
                              39 East Canal Street
                             Nelsonville, Ohio 45764
                          -----------------------------


                                 PROXY STATEMENT

                          -----------------------------

                         ANNUAL MEETING OF SHAREHOLDERS

                                  MAY 24, 2000
                          -----------------------------

         This Proxy Statement is furnished to the shareholders of Rocky Shoes &
Boots, Inc. (the "Company") in connection with the solicitation of proxies to be
used in voting at the Annual Meeting of Shareholders to be held on May 24, 2000,
and at any adjournment thereof. The enclosed proxy is solicited by the Board of
Directors of the Company. This Proxy Statement and the enclosed proxy will be
first sent or given to the Company's shareholders on approximately April 28,
2000.

         The Company will bear the cost of the solicitation of proxies,
including the charges and expenses of brokerage firms and others for forwarding
solicitation material to beneficial owners of stock. Representatives of the
Company may solicit proxies by mail, telegram, telephone, or personal interview.

         The shares represented by the accompanying proxy will be voted as
directed if the proxy is properly signed and received by the Company before the
meeting. The proxy will be voted FOR the nominees for director named herein and
FOR the ratification of the appointment of Deloitte & Touche LLP as independent
public accountants if no direction is made to the contrary. Any shareholder
giving a proxy has the power to revoke it at any time before it is exercised by
filing a written notice with the Secretary of the Company prior to the meeting.
Shareholders who attend the meeting may vote in person and their proxies will
not be used.

         Holders of record of Common Stock of the Company at the close of
business on April 17, 2000, will be entitled to vote at the Annual Meeting. At
that time, the Company had 4,489,215 shares of Common Stock outstanding and
entitled to vote. Each share of Common Stock outstanding on the record date
entitles the holder to one vote on each matter submitted at the Annual Meeting.

         The presence, in person or by proxy, of a majority of the outstanding
shares of Common Stock of the Company is necessary to constitute a quorum for
the transaction of business at the Annual Meeting. Abstentions and broker
non-votes are counted for purposes of determining the presence or absence of a
quorum. Broker non-votes occur when brokers, who hold their customers' shares in
street name, sign and submit proxies for such shares and vote such shares on
some matters, but not others. Typically, this would occur when brokers have not
received any instructions from their customers, in which case the brokers, as
the holders of record, are permitted to vote on "routine" matters, which
typically include the election of directors and ratification of independent
public accountants.


<PAGE>   5

         The election of each director nominee requires the favorable vote of a
plurality of all votes cast by the holders of Common Stock at a meeting at which
a quorum is present. Proxies that are marked "Withhold Authority" and broker
non-votes will not be counted toward such nominee's achievement of a plurality
and thus will have no effect. Each other matter to be submitted to the
shareholders for approval or ratification at the Annual Meeting requires the
affirmative vote of the holders of a majority of the Common Stock present and
entitled to vote on the matter. For purposes of determining the number of shares
of Common Stock voting on the matter, abstentions will be counted and will have
the effect of a negative vote; broker non-votes will not be counted and thus
will have no effect.

ELECTION OF DIRECTORS

         The Company's Code of Regulations provides for a classified board of
directors with two classes. Each class of directors consists, as nearly as
practical, of one-half of the total number of directors. The total number of
authorized directors has been fixed by the Board of Directors at eight. The
Board of Directors proposes the election of all four incumbent directors at the
2000 Annual Meeting of Shareholders to continue their service as Class II
Directors. The four incumbent Class I Directors will continue in office. The
nominees for Class II Directors, if elected, will serve for a two-year term
expiring at the 2002 Annual Meeting of Shareholders.

         Leonard L. Brown, David Fraedrich, Curtis A. Loveland, and Robert D.
Rockey are currently Class II Directors of the Company and are being nominated
by the Board of Directors for re-election as Class II Directors.

         It is intended that, unless otherwise directed, the shares represented
by the enclosed proxy will be voted FOR the election of Messrs. Brown,
Fraedrich, Loveland and Rockey as Class II Directors. In the event that any of
the nominees for director should become unavailable, the number of directors of
the Company may be decreased pursuant to the Company's Code of Regulations, or
the Board of Directors may designate a substitute nominee, in which event the
shares represented by the enclosed proxy will be voted for such substitute
nominee.

         THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE FOR THE
ELECTION OF EACH OF THE NOMINEES FOR DIRECTOR.

         The following table sets forth for each nominee and each continuing
director of the Company, such person's name, age, the year in which he or she
became a director of the Company, and his or her position with the Company and
the Company's subsidiaries, Five Star Enterprises Ltd. ("Five Star") and
Lifestyle Footwear, Inc. ("Lifestyle"):

                                       2

<PAGE>   6




                               CLASS II DIRECTORS
                      (NOMINEES - TERMS TO EXPIRE IN 2002)


<TABLE>
<CAPTION>
                                             DIRECTOR
           NAME                   AGE          SINCE                          POSITION
- ----------------------------    --------     ----------    -----------------------------------------------
<S>                             <C>          <C>           <C>
Leonard L. Brown                  68           1993        Director of the Company

David Fraedrich                   50           1992        Director, Executive Vice President, Chief
                                                           Financial Officer, and Treasurer of the
                                                           Company, Five Star, and Lifestyle

Curtis A. Loveland                53           1993        Director and Secretary of the Company;
                                                           Secretary of Five Star and Lifestyle

Robert D. Rockey                  58           2000        Director of the Company
</TABLE>


                                CLASS I DIRECTORS
                             (TERMS EXPIRE IN 2001)


<TABLE>
<CAPTION>
                                             DIRECTOR
           NAME                   AGE          SINCE                          POSITION
- ----------------------------    --------     ----------    -----------------------------------------------
<S>                             <C>          <C>           <C>
Mike Brooks                       53           1992        Director, Chairman of the Board, President,
                                                           and Chief Executive Officer of the Company,
                                                           Five Star, and Lifestyle

Stanley I. Kravetz                67           1993        Director of the Company

Robert D. Stix                    71           1993        Director of the Company

James L. Stewart                  67           1996        Director of the Company
</TABLE>

         Leonard L. Brown has served as President of Leonard L. Brown, Inc., a
management consulting firm, since 1985, and as Managing Partner of L & O Realty
Co., a private real estate investment company, since 1980. From 1974 to 1985,
Mr. Brown served as Chief Executive Officer of Elmex Corp., a toy wholesale
company. From 1971 to 1978, the period during which Elmex Corp. was a unit of W.
R. Grace & Co., Mr. Brown also served as a Vice President and Division Executive
of W. R. Grace & Co.

         David Fraedrich has served as Executive Vice President, Chief Financial
Officer, and Treasurer of the Company since October 1992. Mr. Fraedrich joined
the Company in 1971 after graduating from Miami University in Oxford, Ohio, with
a B.S. degree in Business Administration. He has served in various positions,
assuming executive officer responsibilities in July 1975. Mr. Fraedrich has also
served as an executive officer of Lifestyle and Five Star since November 1988
and March 1987, respectively, and currently serves as Executive Vice President,
Chief Financial Officer, and Treasurer of these corporations.

                                       3
<PAGE>   7

         Curtis A. Loveland has served as Secretary of the Company since October
1992 and of Five Star and Lifestyle since December 1992. Mr. Loveland has been a
practicing attorney for 27 years and has been a partner in the law firm of
Porter, Wright, Morris & Arthur, Columbus, Ohio since 1979. Mr. Loveland also
serves on the Board of Directors of Applied Innovation Inc., a
telecommunications products manufacturer.

         Robert D. Rockey was elected to the Board of Directors on April 1,
2000, to fill a vacancy created by the resignation of Barbara Brooks Fuller
effective the same date. Mr. Rockey has been Chairman and Chief Executive
Officer of Duck Head Apparel Company, Inc. since March 1999, and was Chairman
and Chief Executive Officer of the Lennox Group from June 1997 to March 1999,
and President of Levi Strauss & Company, N.A. from March 1978 to June 1997.

         Mike Brooks has served as Chairman, President, and Chief Executive
Officer of the Company since August 1991. Mr. Brooks also has served Lifestyle
as President since November 1988 and as Chairman and Chief Executive Officer
since December 1992, and Five Star as President since March 1987, as Chairman
since August 1991, and as Chief Executive Officer since December 1992. Mr.
Brooks is a pattern engineering and shoe design graduate of the Ars Satoria in
Milan, Italy. After employment with U.S. Shoe Corporation and various tanning
companies, Mr. Brooks returned to the family shoe business in Nelsonville, Ohio,
in 1975, serving first as Manager of Product Development and a national salesman
and then, in 1984, as President. He has been a director of Footwear Industries
of America since April 1986 and currently serves on the Executive Board as
Chairman of that organization. He is the brother of Barbara Brooks Fuller.

         Stanley I. Kravetz has served as Chairman of The Kravetz Group since
its formation in December 1988. The Kravetz Group is a consulting company
specializing in marketing, advertising, product management, venture management,
and public relations. In addition, Mr. Kravetz has served as CEO of Thorlo,
Inc., a manufacturer and marketer of the world's premier sock, since August
1998. Mr. Kravetz began his career in the footwear industry in May 1976 as
National Sales Manager of The Timberland Company and was promoted to Executive
Vice President and became a director of The Timberland Company in 1977. In July
1985, Mr. Kravetz purchased The Frye Boot Company, which he sold to Reebok
International Ltd. in May 1987. He continued in his position as President of The
Frye Boot Company and also became President of The Rockport Company, another
subsidiary of Reebok International Ltd. In February 1988, Mr. Kravetz became
Corporate Vice President of Reebok International Ltd. and served in this
position until December 1988.

         Robert D. Stix has been retired since December 1995. He served as
General Manager of Operations of the Company from August 1994 through December
1995. Mr. Stix previously had been associated with A.G. Edwards & Sons, Inc. as
an investment advisor from August 1992 to August 1994. Before that time, Mr.
Stix was an independent management consultant and public speaker on Japanese
management techniques. Mr. Stix began his career in the shoe industry in 1953
when he joined U.S. Shoe Corporation. He held various positions, including
Director of Manufacturing, with responsibility for 17 plants producing women's,
men's, and children's shoes. In February 1973, Mr. Stix joined Stride Rite
Corporation, a footwear manufacturer, as Executive Vice President. From November
1974 to March 1977, Mr. Stix was an executive officer of Gibson Greeting Cards,
Inc., serving first as Vice President of Operations, and then as Executive Vice
President of Operations and Finance. Mr. Stix returned to U.S. Shoe Corporation
in March 1977 as Director of Manufacturing and Operations, was promoted in 1978
to Corporate Group Vice President, Manufacturing and Operations, and was again
promoted in 1986 to Corporate Senior Vice President, Manufacturing and
Operations. He served in this position until he formed his own consulting
business in September 1990.

                                       4
<PAGE>   8

         James L. Stewart has served as the proprietor of Rising Wolf Ranch,
Inc., a summer resort and a winter rehabilitation center for teenage boys
involved with drug abuse. Mr. Stewart also consults various retail and catalog
companies. Between 1984 and 1991, Mr. Stewart served as the President and CEO of
Dunns Inc. and as the Vice President and General Manager of Gander Mountain Inc.
Before that time, he served Sears Roebuck & Co. for 28 years.

RATIFICATION OF INDEPENDENT PUBLIC ACCOUNTANTS

         The Board of Directors has appointed Deloitte & Touche LLP, independent
public accountants, as auditors for the Company for the fiscal year ending
December 31, 2000. Although not required, the Board of Directors is submitting
its selection to the shareholders of the Company for ratification. Deloitte &
Touche LLP has served as the independent public accountants for the Company
since its formation in 1992. The Board of Directors believes that the
reappointment of Deloitte & Touche LLP for the fiscal year ending December 31,
2000, is appropriate because of the firm's reputation, qualifications, and
experience. The Board of Directors will reconsider the appointment of Deloitte &
Touche LLP if its selection is not ratified by the shareholders.

         Representatives of Deloitte & Touche LLP will be present at the meeting
and will have an opportunity to make a statement if they desire to do so. Such
representatives will be available to respond to appropriate questions.

         THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE
FOR RATIFICATION OF ITS APPOINTMENT OF DELOITTE & TOUCHE LLP.

                                       5

<PAGE>   9


INFORMATION CONCERNING THE DIRECTORS, EXECUTIVE OFFICERS,
AND PRINCIPAL SHAREHOLDERS

MEETINGS, COMMITTEES, AND COMPENSATION OF THE BOARD OF DIRECTORS

         The Board of Directors of the Company had a total of four meetings
during 1999. During 1999, each of the directors attended 75% or more of the
total number of (i) meetings of the Board, and (ii) meetings of committees of
the Board on which such director served. The Company compensates each director
who is not an officer or employee of the Company in cash at a rate of $1,500 per
Board meeting, plus $750 for each committee meeting which does not occur on the
same day as a Board meeting. All directors receive reimbursement of reasonable
out-of-pocket expenses incurred in connection with the Board or committee
meetings. In addition, pursuant to the Company's 1995 Stock Option Plan, each of
the independent directors was granted an option to purchase 5,000 shares of the
Company's Common Stock on January 1st of each year. The exercise price of such
options equals 100% of the fair market value of the shares on the date of grant.
The options are not exercisable until a period of one year from the date of
grant and terminate on the sixth anniversary of the date of grant. Accordingly,
on January 1, 1999, nonqualified options to purchase 5,000 shares of Common
Stock were granted to each of Messrs. Stix, Stewart, Brown, Kravetz, and
Loveland at an exercise price of $5.875 per share. These nonqualified options
became exercisable on January 1, 2000 and expire on January 1, 2005.

         The Company has a standing Audit Committee and Stock Option and
Compensation Committee. The members of the Audit Committee are Messrs. Brown
(Chairman), Loveland, and Kravetz. The Audit Committee met three times during
1999. The Audit Committee recommends the annual appointment of the Company's
auditors, with whom the Committee will review the scope of the audit, any
non-audit assignments and related fees, the accounting principles used by the
Company in financial reporting, internal financial auditing procedures, and the
adequacy of the Company's internal control procedures. During 1999, the members
of the Stock Option and Compensation Committee were Messrs. Stewart (Chairman),
Stix, and Brown. The Stock Option and Compensation Committee met once during
1999. This Committee administers the 1995 Stock Option Plan and recommends to
the Board of Directors compensation for the Company's executive officers.

EXECUTIVE OFFICERS

         In addition to Mike Brooks and David Fraedrich, the following
individuals are executive officers of the Company:

         John E. Friday has served as Executive Vice President of Sales since
April 1999. During the past three years, Mr. Friday owned Frirock and
Associates, Inc., a firm specializing in the sale of Rocky(R) brand footwear in
Illinois, Iowa, Kansas, Missouri, Western Kentucky and Western Tennessee. From
1993 through 1996, Mr. Friday was territory manager for Norcross and Red Ball(R)
footwear in Illinois. Before that time, he served as Vice President-Sales for
Weyco Group, Inc., a Milwaukee, Wisconsin-based firm engaged in the manufacture,
purchase and distribution of men's footwear.

         Dennis L. Disser has served as Vice President of Marketing since March
1999. For the preceding three years, he served as Director of Marketing for the
Company. From January 1994 until June 1996, Mr. Disser was Advertising Manager
for the Wolverine Footwear Group (Wolverine World Wide) for the work, sport and
casual footwear categories.

         Officers are elected annually by the Board of Directors and serve at
its discretion. There are no family relationships among directors and executive
officers of the Company.

                                       6
<PAGE>   10

OWNERSHIP OF COMMON STOCK BY MANAGEMENT

         The following table sets forth information regarding beneficial
ownership of the Company's Common Stock by each director, each of the Company's
executive officers named in the Summary Compensation Table, and the directors
and executive officers of the Company as a group as of March 31, 2000:

<TABLE>
<CAPTION>
                                                            NUMBER OF SHARES             PERCENT OF
                 NAME                                     BENEFICIALLY OWNED(1)            CLASS(1)
- ----------------------------------------            ------------------------------     --------------
<S>                                                 <C>                                <C>
Mike Brooks                                                     456,797  (2)                10.02%

Leonard L. Brown                                                 21,000  (2)                     *

David Fraedrich                                                 153,850  (2)(3)              3.39%

Stanley I. Kravetz                                               25,250  (2)                     *

Curtis A. Loveland                                               31,750  (2)                     *

Robert D. Rockey                                                      0  (2)                     *

Robert D. Stix                                                   14,500  (2)                     *

James L. Stewart                                                 18,000  (2)                     *

John E. Friday                                                   12,500  (2)                     *

All Directors and Executive
Officers as a Group (10 persons)                                986,848  (2)(4)             20.94%
- ----------------------------------------
</TABLE>



     *indicates less than 1%

(1)   Beneficial ownership is determined in accordance with the rules of the
      Securities and Exchange Commission which generally attribute beneficial
      ownership of securities to persons who possess sole or shared voting power
      and/or investment power with respect to those securities. Except as
      otherwise noted, none of the named individuals shares with another person
      either voting or investment power as to the shares reported. "Percentage
      of Class" is calculated by dividing the number of shares beneficially
      owned by the total number of outstanding shares of the Company on March
      31, 2000, plus the number of shares such person has the right to acquire
      within 60 days of March 31, 2000.

(2)   Includes 71,000 shares of Common Stock for Mr. Brooks, 20,250 shares of
      Common Stock for Mr. Brown, 42,750 shares of Common Stock for Mr.
      Fraedrich, 20,250 shares of Common Stock for Mr. Kravetz, 20,250 shares of
      Common Stock for Mr. Loveland, 14,500 shares of Common Stock for Mr. Stix,
      13,000 shares of Common Stock for Mr. Stewart, 12,500 shares of Common
      Stock for Mr. Friday, and 224,500 shares of Common Stock for all directors
      and executive officers as a group, which could be acquired under stock
      options exercisable within 60 days of March 31, 2000.

(3)   Includes 400 shares of Common Stock owned by Mr. Fraedrich's spouse. Mr.
      Fraedrich disclaims beneficial ownership of these shares.

(4)   Includes 13,626 shares held by Dennis L. Disser, Vice President of
      Marketing, of which 10,000 are shares which may be purchased under stock
      options exercisable within 60 days of March 31, 2000, and 3,626 are shares
      of Common Stock acquired during his participation in the Company's 401(k)
      plan.

                                       7

<PAGE>   11

OWNERSHIP OF COMMON STOCK BY PRINCIPAL SHAREHOLDERS

       The following table sets forth information as of March 31, 2000 (except
as noted below), relating to the beneficial ownership of Common Stock by each
person known by the Company to own beneficially more than 5% of the outstanding
shares of Common Stock.

<TABLE>
<CAPTION>
                                                                       NUMBER OF SHARES
                           NAME OF                                     OF COMMON STOCK              PERCENT OF
                       BENEFICIAL OWNER                             BENEFICIALLY OWNED(1)            CLASS(1)
- ---------------------------------------------------------------  -----------------------------     --------------
<S>                                                              <C>                               <C>
Mike Brooks                                                              456,797 (2)                      10.02%
c/o Rocky Shoes & Boots, Inc.
39 East Canal Street
Nelsonville, Ohio 45764

Barbara Brooks Fuller                                                    276,348 (3)                       6.13%
c/o Rocky Shoes & Boots, Inc.
39 East Canal Street
Nelsonville, Ohio  45764

Benson Associates, LLC                                                   386,100 (4)                       8.60%
111 S. W. Fifth Avenue, Suite 2130
Portland, Oregon 97204

Maxus Investment Group                                                   366,500 (5)                       8.16%
1301 East Ninth Street
Suite 3600
Cleveland, Ohio 44114

Piedmont Capital                                                         251,800 (6)                       5.61%
Management Corporation
One James Center
Suite 1500
Richard, Virginia 23219

Dimensional Fund Advisors Inc.                                           294,800 (7)                       6.57%
1299 Ocean Avenue
Santa Monica, California 90401

Fleet Boston Corporation                                                 227,760 (8)                       5.07%
One Federal Street
Boston, Massachusetts 02110
- ----------------------
</TABLE>

(1)    Beneficial ownership is determined in accordance with the rules of the
       Securities and Exchange Commission which generally attribute beneficial
       ownership of securities to persons who possess sole or shared voting
       power and/or investment power with respect to those securities. Except as
       otherwise noted, none of the named individuals shares with another person
       either voting or investment power as to the shares reported. "Percentage
       of Class" is calculated by dividing the number of shares beneficially
       owned by the total number of outstanding shares of the Company on March
       31, 2000, plus the number of shares such person has the right to acquire
       within 60 days of March 31, 2000.

                                       8
<PAGE>   12

(2)    Includes 71,000 shares of Common Stock for Mike Brooks which could have
       been acquired under stock options exercisable within 60 days of March 31,
       2000.

(3)    Includes 19,000 shares of Common Stock for Barbara Brooks Fuller which
       could have been acquired under stock options exercisable within 60 days
       of March 31, 2000, and 24,273 shares of common stock held by her spouse,
       of which she disclaims beneficial ownership.

(4)    Based on information filed on Schedule 13G with the Securities and
       Exchange Commission on February 16, 2000.

(5)    Based on information filed on Schedule 13D with the Securities and
       Exchange Commission on March 28, 2000.

(6)    Based on information filed on Schedule 13G with the Securities and
       Exchange Commission on February 14, 2000.

(7)    Based on information filed on Schedule 13G with the Securities and
       Exchange Commission on February 3, 2000.

(8)    Based on information filed on Schedule 13G with the Securities and
       Exchange Commission on February 14, 2000.


                                       9
<PAGE>   13
EXECUTIVE COMPENSATION

       The following table sets forth certain information regarding compensation
paid during each of the Company's last three complete fiscal years to the
Company's Chief Executive Officer and the only other executive officers of the
Company whose combined salary and bonus exceeded $100,000 for 1999.

                           SUMMARY COMPENSATION TABLE


<TABLE>
<CAPTION>
                                                                                   LONG TERM
                                                     ANNUAL COMPENSATION          COMPENSATION
         NAME AND               FISCAL YEAR       -------------------------      --------------        ALL OTHER
    PRINCIPAL POSITION             ENDED            SALARY        BONUS            OPTIONS (#)        COMPENSATION
- ---------------------------    --------------     -----------   -----------       --------------   ----------------
<S>                            <C>                <C>           <C>               <C>               <C>
Mike Brooks(1)                   12/31/99           $187,000            $0               30,000      $17,127
Chairman, President, and
Chief  Executive Officer         12/31/98           $177,000            $0               25,000      $10,746 (2)(3)
of the Company, Five Star, and
Lifestyle                        12/31/97           $167,000      $101,520                8,000       $9,994 (2)(3)



David Fraedrich(1)               12/31/99           $140,000            $0               30,000      $10,037
Executive Vice President,
Chief Financial Officer, and     12/31/98           $133,000            $0               15,000       $6,517 (2)(3)
Treasurer of the Company,
Five Star, and Lifestyle         12/31/97           $125,000       $63,000                5,000       $6,217 (2)(3)

John E. Friday(1)(4)             12/31/99           $129,552            $0               50,000           $0
Executive Vice President
of Sales
</TABLE>


(1)    The Company has entered into employment agreements with Messrs. Brooks,
       Fraedrich, and Friday. (See "Employment Agreements" below.)

(2)    The Company has also entered into deferred compensation agreements with
       Messrs. Brooks and Fraedrich (individually, an "Employee"). Each
       agreement provides that certain benefits will be paid to the Employee or
       a designated beneficiary upon retirement, death, or termination of
       employment with the Company (or an affiliate). Under the agreements, the
       Employee qualifies for the benefits after 15 years of service with the
       Company or a predecessor corporation. If the Employee retires after age
       65, the Employee or his beneficiary will receive monthly payments ranging
       from $1,250 to $2,500 for a ten-year period commencing 90 days after
       retirement. If the Employee dies prior to age 55, but after qualifying
       for the benefits, the Employee's beneficiary will receive $17,250
       annually for ten years. If the Employee dies after age 55, but before age
       65, the beneficiary will receive the greater of $17,250 annually or the
       amount the Employee would have received had he terminated his employment
       after age 65, reduced by an amount equal to 5/9ths of one percent times
       the number of months remaining before the Employee would have reached age
       65. If the Employee terminates his employment with the Company for any
       reason prior to age 65, the Employee will be entitled to receive the
       greater of the cash surrender value of a policy of insurance purchased by
       the Company on the life

                                       10
<PAGE>   14

       of the Employee or the amount the Employee would have received had he
       terminated his employment after age 65, reduced by an amount equal to
       5/9ths of one percent times the number of months remaining before the
       Employee would have reached age 65. Finally, the agreement provides that
       the Employee will not, during or after his employment with the Company,
       directly or indirectly, compete with the Company or disclose any
       confidential information relative to the business of the Company. If the
       Employee breaches this or any other covenant under the agreement, no
       further payments are due or payable by the Company to the Employee or his
       beneficiary and the Company has no further liability under the agreement.
       The benefits under these agreements have vested for Messrs. Brooks and
       Fraedrich. The amounts shown under "All Other Compensation" for Messrs.
       Brooks and Fraedrich include $4,221 and $2,768, respectively for 1997,
       and $4,571 and $2,998, respectively for 1998, and $4,950 and $3,247,
       respectively for 1999, reflecting the present value of the benefits
       earned during the year indicated.

(3)    The amounts shown under "All Other Compensation" for Messrs. Brooks and
       Fraedrich, include $5,773 and $3,449, respectively for 1997, and $6,175
       and $3,519, respectively for 1998, and $12,177 and $6,790, respectively
       for 1999, representing the dollar value of the benefit of premiums paid
       for a split-dollar life insurance policy reflecting the present value of
       the economic benefit of the premiums paid by the Company during the
       fiscal year indicated.

(4)    Mr. Friday joined the Company in April 1999.

                                       11

<PAGE>   15


                        OPTION GRANTS IN LAST FISCAL YEAR

         The following table provides certain information regarding stock
options granted during 1999 to each of the executive officers.


<TABLE>
<CAPTION>
                                             INDIVIDUAL GRANTS
                             ---------------------------------------------    POTENTIAL REALIZABLE VALUE
                                        % OF TOTAL                             AT ASSUMED ANNUAL RATES
                                          OPTIONS                             OF STOCK PRICE APPRECIATION
                                        GRANTED TO                               FOR OPTION TERM(1)
                              OPTIONS    EMPLOYEES   EXERCISE              --------------------------------
                              GRANTED     IN FISCAL   PRICE    EXPIRATION
           NAME                (#)        YEAR      ($/SHARE)     DATE      0%($)       5%($)     10%($)
- ---------------------------- ---------- ------------ ---------- ---------- --------- ----------- ----------
<S>                          <C>        <C>          <C>        <C>        <C>       <C>         <C>
Mike Brooks                  30,000(2)     13.5%      $5.875     1/1/2007     $0         $8,813    $17,625
David Fraedrich              30,000(2)     13.5%      $5.875     1/1/2007     $0         $8,813    $17,625

John E. Friday               50,000(2)     22.5%      $5.375     4/27/2007    $0        $13,438    $26,875
- --------------------------------
</TABLE>

(1)    The amounts under the columns labeled "5%($)" and "10%($)" are included
       by the Company pursuant to certain rules promulgated by the Securities
       and Exchange Commission and are not intended to forecast future
       appreciation, if any, in the price of the Company's Common Stock. Such
       amounts are based on the assumption that the option holders hold the
       options granted for their full term. The actual value of the options will
       vary in accordance with the market price of the Company's Common Stock.
       The column headed "0%($)" is included to illustrate that the options were
       granted at fair market value and option holders will not recognize any
       gain without an increase in the stock price, which increase benefits all
       shareholders commensurately.

(2)    On January 1, 1999, incentive options to purchase 30,000 shares of Common
       Stock were granted to Mr. Brooks and Mr. Fraedrich, and on April 27,
       1999, an incentive option to purchase 50,000 shares of Common Stock was
       granted to Mr. Friday, all at an exercise price equal to the fair market
       value of the Company's Common Stock on the date of grant. These options
       vest and become exercisable at a rate of 25% per year employed after the
       date of grant, and expire on the eighth anniversary of the date of grant.

                                       12

<PAGE>   16


       AGGREGATED OPTION EXERCISES AND FISCAL YEAR-END OPTION VALUE TABLE

         The following table provides certain information regarding the exercise
of stock options during 1999, and the number and value of stock options held by
the executive officers named in the Summary Compensation Table as of December
31, 1999.


<TABLE>
<CAPTION>
                          SHARES                                                     VALUE OF UNEXERCISED
                         ACQUIRED                    NUMBER OF UNEXERCISED         IN-THE-MONEY OPTIONS AT
                            ON          VALUE       OPTIONS AT FISCAL YEAR END      FISCAL YEAR END ($)(1)
                         EXERCISE     REALIZED   ----------------------------    ----------------------------
        NAME                (#)          ($)      EXERCISABLE   UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
- --------------------     ---------   ---------   ------------   -------------    -----------    -------------
<S>                          <C>         <C>        <C>            <C>                <C>          <C>
Mike Brooks                  0           $0         71,000         37,000             $21,250      $39,375

David Fraedrich              0           $0         42,750         31,250             $19,625      $39,375

John E. Friday               0           $0              0         50,000                  $0     $112,500
</TABLE>


- --------------------------------

(1)  Represents the total gain which would have been realized if all
     in-the-money options held at fiscal year-end had been exercised, determined
     by multiplying the number of shares underlying the options by the
     difference between the per share option exercise price and per share fair
     market value at year-end. An option is in-the-money if the fair market
     value of the underlying shares exceeds the exercise price of the option.


                                       13

<PAGE>   17


                                 RETIREMENT PLAN

         The Company's Restated Retirement Plan for Non-Union Employees (the
"Retirement Plan") is a defined benefit pension plan which is intended to
qualify under Sections 401(a) and 501(a) of the Internal Revenue Code of 1986,
as amended (the "Code"). Employees, excluding leased employees and those
employees covered by a collective bargaining agreement, are eligible to
participate in the Retirement Plan if they are at least 21 years old and have
worked at least 1,000 hours for the Company over a period of one year.

         The Retirement Plan provides for the payment of a monthly retirement
benefit commencing at age 65, subject to certain early and late retirement
options. The amount of the monthly benefit is determined pursuant to a formula
contained in the Retirement Plan which takes the greater of 1.25% of the
employee's average monthly compensation, or $10.00, and multiplies it by the
employee's number of years of credited service up to a maximum of 35 years. The
average monthly compensation is determined for the three consecutive years which
gives the participant the highest average. Compensation for this purpose means
wages which are subject to federal income tax withholding.

         The following table illustrates the operation of the Retirement Plan by
showing various annual retirement benefits payable to participating employees in
the compensation and years of service classifications indicated, assuming that
participants retire at age 65 and that each participant elects a joint and
survivor annuity for the lives of the participant and his or her spouse. There
is no reduction of benefits for Social Security retirement income.



<TABLE>
<CAPTION>
                                                       YEARS OF SERVICES
                         -------------------------------------------------------------------------------

   REMUNERATION               15               20               25               30              35
- -------------------      ------------     ------------     ------------    -------------    ------------
<S>                      <C>              <C>               <C>            <C>              <C>
  $   80,000                $15,000          $20,000         $25,000          $30,000          $35,000

     100,000                 18,750           25,000          31,250           37,500           43,750

     125,000                 23,438           31,250          39,063           46,875           54,688

     150,000                 28,125           37,500          46,875           56,250           65,625

     175,000*                28,125           37,500          46,875           56,250           65,625
</TABLE>

*The maximum pay level recognized at this time is $160,000. This maximum is
indexed with the COLA % each year, with $10,000 incremental increases.

         For each of the executive officers named in the Summary Compensation
Table, the compensation covered by the Retirement Plan for 1999, was $160,000
for Mr. Brooks, $140,000 for Mr. Fraedrich, and $129,552 for Mr. Friday. The
Code imposes limitations on the amount of annual benefits payable to an
individual under the Retirement Plan. This limit for the 1999 Plan Year is
$160,000. The estimated years of service for each of the executive officers as
of December 31, 1999, was 24.7 years for Mr. Brooks, 28.5 years for Mr.
Fraedrich, and 1.2 years for Mr. Friday.

                                       14
<PAGE>   18

                              EMPLOYMENT AGREEMENTS

         On July 1, 1995, Messrs. Brooks and Fraedrich entered into employment
agreements with the Company. Each of these employment agreements provides for a
minimum base salary and a covenant not-to-compete. The employment agreements are
substantially identical, except with respect to minimum annual base salary,
which is $210,000 for Mr. Brooks and $160,000 for Mr. Fraedrich for fiscal 2000.
The employment agreements are "at will" and, therefore, do not have a stated
term.

         The covenant not-to-compete contained in Messrs. Brooks and Fraedrich's
employment agreements is for the time of employment, plus a one-year period
following termination of employment; provided, that if the employee's employment
is terminated following a change in control (as defined in the employment
agreements), the covenant not-to-compete will terminate immediately. If the
agreement is terminated as a result of a change in control, or if the employee
resigns after a change in control, the employee is entitled to receive 2.99
times his average annual compensation, including bonuses and taxable fringe
benefits, over the last five taxable years immediately preceding the date of
change in control, but in no event will such payments constitute excess
parachute payments within the meaning of the Code. Under the employment
agreements, a change in control is deemed to have occurred if (i) the Company or
50% or more of its assets or earning power is acquired and less than a majority
of the outstanding voting shares of the survivor of such acquisition is owned,
immediately after such acquisition, by the owners of the voting shares of the
Company outstanding immediately prior to such acquisition, or (ii) there is a
change in a majority of the Board of Directors of the Company over any two-year
period, which has not been approved in advance by at least two-thirds of the
directors of the Company in office at the beginning of the period.

         On April 27, 1999, Mr. Friday entered into an  employment agreement
with the Company. Mr. Friday's employment agreement provides for a minimum base
salary and a covenant not-to-compete. Mr. Friday's minimum annual base salary
for fiscal 2000 is $200,000. The agreement is "at will" and, therefore, does not
have a stated term. The covenant not-to-compete contained in Mr. Friday's
employment agreement is for the time of employment, plus a six-month period
following termination of employment.

                                       15

<PAGE>   19


         The following Compensation Committee Report and Performance Graph shall
not be deemed incorporated by reference by any general statement incorporating
by reference this Proxy Statement into any of the Company's filings under the
Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as
amended, except to the extent that the Company specifically incorporates this
information by reference, and shall not otherwise be deemed filed under such
Acts.

         REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS

         The Stock Option and Compensation Committee (the "Compensation
Committee") has the authority and responsibility to determine and administer the
Company's officer compensation policies and to establish the salaries of
executive officers, the formula for bonus awards to executive officers, and the
grant of stock options to executive officers and other key employees under the
Company's 1995 Stock Option Plan. The Compensation Committee consists solely of
independent directors of the Company. In general, the philosophy of the
Compensation Committee is to attract and retain qualified executives, reward
current and past individual performance, provide short-term and long-term
incentives for superior future performance, and relate total compensation to
individual performance and performance of the Company.

         On July 1, 1995, the Company entered into employment contracts,
approved by the Company's Board of Directors, with Mr. Brooks and Mr. Fraedrich.
On April 27, 1999, the Company entered into an employment contract with Mr.
Friday. The base salaries under the employment contracts are subject to review
by the Compensation Committee and may be increased periodically.

         The determination of executive officer base salaries for the fiscal
year ended December 31, 1999, including increases to the minimum base salaries
fixed by the employment contracts of certain executive officers (see EMPLOYMENT
AGREEMENTS above), was based primarily on subjective factors, such as the
Compensation Committee's perception of individual performance and the executive
officer's contribution to the overall performance of the Company, and not on
specific criteria. No specific weight was given to any of these factors because
each of these factors was considered significant and the relevance of each
varies depending upon an officer's responsibilities. These factors were also
taken into account when the Compensation Committee established Mike Brooks'
salary at $187,000 for the fiscal year ended December 31, 1999.

         The Company established an executive bonus program for 1999. The
bonuses payable under the executive bonus program were based on percentages of a
participant's salary. The amount of the percentage bonus depended on the
Company's pre-tax and pre-bonus profits. The percentages ranged from 16% to 56%,
depending on the officer and the amount of pre-tax profit. Five of the Company's
executive officers, including Mike Brooks, were eligible to participate in the
executive bonus pool for 1999. The percentages issued under the program were
allocated at the beginning of 1999 among these five executive officers based
upon the Compensation Committee's subjective perception of each executive
officer's contribution to the overall profitability of the Company. No bonuses
were paid to any executive officers by the Company in 1999, because the
Company's profitability was below the minimum set for bonuses.

         The purpose of the Company's 1995 Stock Option Plan is to provide
long-term incentives to key employees and motivate key employees to improve the
performance of the Company's Common Stock. Stock option awards are considered
annually by the Compensation Committee. The value of the stock options awarded
is entirely dependent upon the Company's stock performance over a period of
time.

         The number of shares of Common Stock subject to the options granted
during 1999, was determined based on a subjective evaluation of the past
performance of the individual, the total compensation being paid to

                                       16
<PAGE>   20
the individual, the individual's scope of responsibility, and the anticipated
value of the individual's contribution to the Company's future performance. No
specific weight was given to any of these factors. Although information as to
the options awarded to each executive officer during previous years was reviewed
by the Compensation Committee, the Compensation Committee did not consider the
total amount of options held by an officer in determining the size of an option
awarded for 1999.

         Options were granted under the 1995 Stock Option Plan by the Company
during 1999 to six executive officers, including Mike Brooks, and 25 other key
employees. Each stock option awarded during 1999 had an exercise price equal to
the fair market value of the underlying Common Stock of the Company on the date
of the grant. The options granted during 1999 vest and become exercisable at the
rate of 25% per year if the option holder remains employed at the time of
vesting and terminate eight years from the date of grant. All options granted
during 1999 to employees are subject to certain forfeiture restrictions in the
1995 Stock Option Plan. Mike Brooks received 30,000 option shares, 13.5% of all
option shares granted to employees during 1999.

         The Budget Reconciliation Act of 1993 amended the Code to add Section
162(m) which bars a deduction to any publicly held corporation for compensation
paid to a "covered employee" in excess of $1,000,000 per year. The Compensation
Committee does not believe that this law will impact the Company because the
current level of compensation for each of the Company's executive officers is
well below the $1,000,000 salary limitation.

                                         STOCK OPTION AND COMPENSATION COMMITTEE

                                               James L. Stewart
                                               Robert D. Stix
                                               Leonard L. Brown

                                       17

<PAGE>   21


                                PERFORMANCE GRAPH

                      COMPARISON OF CUMULATIVE TOTAL RETURN
           AMONG THE COMPANY, THE NASDAQ STOCK MARKET COMPOSITE INDEX
                    AND THE STANDARD & POOR'S FOOTWEAR INDEX

         The following Performance Graph compares the performance of the Company
with that of the NASDAQ Stock Market Composite Index and the Standard & Poor's
Footwear Index, which is a published industry index. The comparison of the
cumulative total return to shareholders for each of the periods assumes that
$100 was invested on December 31, 1994 (the effective date the Company's Common
Stock was registered under the Securities Exchange Act of 1934, as amended), in
the Common Stock of the Company, and in the NASDAQ Stock Market Composite Index
and the Standard & Poor's Footwear Index and that all dividends were reinvested.

                           ROCKY SHOES & BOOTS, INC.
                              CLOSING PRICE INDEX

                         Composite Nasdaq    S&P Footwear         RCKY
December 31, 1994                    100              100           100
December 31, 1995                  139.9            133.8          64.9
December 31, 1996                  171.7            220.8            96
December 31, 1997                  210.2            147.7         164.9
December 31, 1998                  291.6            143.1          63.5
December 31, 1999                 536.85            168.3          82.4


<PAGE>   22


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         During 1999, the members of the Stock Option and Compensation Committee
were Messrs. Stewart (Chairman), Stix, and Brown. None of these members was an
executive officer or employee of the Company or its subsidiaries during or prior
to his service as a member of the Stock Option and Compensation Committee,
except Mr. Stix who was employed by the company from 1994 through 1995. Certain
other directors, executive officers, and principal shareholders of the Company,
or members of their immediate families, have participated in transactions with,
or have had certain business relationships with, the Company during 1999.

         The Company leases its 41,000 square foot manufacturing facility in
Nelsonville, Ohio, from the William Brooks Real Estate Company, an Ohio
corporation, 20% of which is owned by Mike Brooks. The lease expires in April
2003 and is renewable for one five-year term. The lease currently provides for
rent at the rate of $7,000 per month, which increases to $7,500 per month for
the last two years of the lease term. The Company believes, based on its
knowledge of comparable properties, that this lease was made on terms no less
favorable to the Company or its affiliates than it could have obtained from
unrelated parties.

         Mr. Loveland, a director of the Company, is a partner in the law firm
of Porter, Wright, Morris & Arthur, which provides legal services to the
Company.

         Pursuant to an August 3, 1994, agreement with The Kravetz Group, a
company controlled by Stanley I. Kravetz, a member of the Board of Directors,
the Company has employed The Kravetz Group as the Company's exclusive worldwide
trademark licensing agent to locate prospective licensees to offer non-footwear
products consistent with the Company's brand image and bearing the Company's
trademarks. The agreement continues from year to year and may be terminated by
either party upon two months written notice. The Kravetz Group is to receive
one-third of the license fees received by the Company from licensees introduced
by The Kravetz Group. The Kravetz Group is responsible for its own expenses,
except expenses for mailing marketing materials, travel to and from the Company,
and attendance at trade shows at the request of the Company.

         Pursuant to a September 14, 1998, agreement with Philip's Kids, LLC
("Philip's Kids"), a company controlled by Mr. Kravetz, the Company has employed
Philip's Kids as the Company's exclusive trademark licensee for the production
and sale of children's footwear and non-footwear products consistent with the
Company's brand image and bearing the Company's trademarks. Philip's Kids pays
to the Company an earned royalty of six percent of the net sales price of
licensed products sold or otherwise disposed of by Philip's Kids. Under the
agreement, Philip's Kids is required to pay a minimum guaranteed royalty to the
Company during each year of the term of the agreement. The agreement provides
that, after four years, the Company shall have the option to acquire all of
Philip's Kids' rights under the agreement.

         The Company believes that all terms of the transactions and existing
arrangements set forth above are no less favorable to the Company than similar
transactions and arrangements which might have been entered into with unrelated
parties.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section 16(a) of the Securities Exchange Act of 1934, as amended,
requires the Company's officers and directors, and greater than 10%
shareholders, to file reports of ownership and changes in ownership of the
Company's securities with the Securities and Exchange Commission. Copies of the
reports are required by SEC regulation to be furnished to the Company. Based on
its review of such reports and written representations from reporting persons,
the Company believes that all filing requirements were complied with during
fiscal 1999.

                                       19
<PAGE>   23

PROPOSALS BY SHAREHOLDERS FOR 2001 ANNUAL MEETING

         Any shareholder proposal submitted outside the processes of Rule 14a-8
under the Securities Exchange Act of 1934, as amended (the "1934 Act") for
presentation to the Company's 2001 Annual Meeting of Shareholders will be
considered untimely for purposes of Rules 14a-4 and 14a-5 of the 1934 Act if
notice thereof is received by the Company after March 14, 2001.

OTHER MATTERS

         As of the date of this Proxy Statement, management knows of no other
business that will come before the meeting. Should any other matter requiring a
vote of the shareholders arise, the proxy in the enclosed form confers upon the
persons designated to vote the shares discretionary authority to vote with
respect to such matter in accordance with their best judgment.

         The Company's Annual Report to Shareholders for the fiscal year ending
December 31, 1999, including financial statements, was furnished to shareholders
concurrently with the mailing of this proxy material.

                                            By order of the Board of Directors,

                                            Curtis A. Loveland
                                            Secretary













<PAGE>   24

                            ROCKY SHOES & BOOTS, INC.
                  39 EAST CANAL STREET, NELSONVILLE, OHIO 45764

                  ---------------------------------------------

            PROXY FOR ANNUAL MEETING OF SHAREHOLDERS -- MAY 24, 2000

         The undersigned hereby appoints MIKE BROOKS, DAVID FRAEDRICH, and
CURTIS A. LOVELAND, or any one of them acting alone, my attorneys and proxies,
with full power of substitution to each, to vote all shares of Common Stock
which the undersigned is entitled to vote at the Annual Meeting of Shareholders
of said corporation to be held on May 24, 2000, at 9:30 a.m., local time, at the
Capital Club, 41 South High Street, Columbus, Ohio 43215, and at any adjournment
thereof, with all of the powers I would have if personally present, for the
following purposes:

<TABLE>
<S>                                 <C>           <C>               <C>
1. ELECTION OF CLASS II DIRECTORS
     |_| FOR all nominees listed below (except as marked to the contrary).
     |_| WITHHOLD AUTHORITY to vote for all nominees below.
                           Leonard L. Brown     David Fraedrich       Curtis A. Loveland       Robert D. Rockey
     (INSTRUCTIONS: Do not check "WITHHOLD AUTHORITY" to vote for only a certain individual nominee. To
     withhold authority to vote for any individual nominee, strike a line through the nominee's name and check "FOR").

2. TO RATIFY the selection of Deloitte & Touche LLP as the Company's independent public accountants for the fiscal year ending
     December 31, 2000.
                                     |_|  FOR      |_|  AGAINST      |_|  ABSTAIN

3. TO TRANSACT such other business as may properly come before the meeting and any adjournment thereof.
</TABLE>


<PAGE>   25


The undersigned gives unto said attorneys and proxies, or substitutes, full
power and authority to do whatsoever in their opinion may be necessary or proper
to be done in the exercise of the power hereby conferred, including the right to
vote for any adjournment, hereby ratifying all that said attorneys and proxies,
or substitutes, may lawfully do or cause to be done by virtue hereof. Any of the
said attorneys and proxies, or substitutes, who shall be present and shall act
at the meeting shall have and may exercise all the powers of said attorneys and
proxies hereunder.
         THIS PROXY, WHEN EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS 1 AND 2.
         The undersigned hereby acknowledges receipt of the Notice of the Annual
Meeting of Shareholders, dated April 28, 2000, the Proxy Statement and the
Annual Report of the company furnished therewith. Any proxy heretofore given to
vote said shares is hereby revoked.
         Please sign and date this Proxy below and return it in the enclosed
envelope.








                                    Dated_________________________________, 2000




                                    --------------------------------------------
                                                      (Signature)


                                    --------------------------------------------
                                                      (Signature)


                                    Signature(s) shall agree with the name(s)
                                    printed on this proxy. If shares are
                                    registered in two names, both shareholders
                                    should sign this proxy. If signing as
                                    attorney, executor, administrator, trustee
                                    or guardian, please give your full title as
                                    such. THIS PROXY IS SOLICITED ON BEHALF OF
                                    THE BOARD OF DIRECTORS.










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